The CPG Guys

The CPG Guys are joined in this special Halloween episode by Tim LeBel, Chief Halloween Officer and President of US Sales at Mars Wrigley,Follow Tim on LinkedIn at: https://www.linkedin.com/in/tim-lebel/ Follow Mars Wrigley on LinkedIn at: https://www.linkedin.com/company/mars/Follow Mars Wrigley online at: https://www.mars.com/Here's what we asked Tim: Tim, what does ‘Chief halloween officer' mean to you?How does Mars Wrigley think about the role of Halloween in the annual plan? When does Halloween planning start?What shifts have you seen in consumer behavior around Halloween in the past few years? What trends are you seeing this year?How does Mars Wrigley segment its Halloween portfolio (e.g. “everyday” SKUs vs seasonal/limited edition)?  What is the innovation cadence for seasonal items?How do you balance scale vs novelty in Halloween SKUs? How much shelf “real estate” do you devote to your core candies vs seasonal or promotional items?How do you think about the “kid vs adult” consumer dynamic in Halloween candy buying?How do you see e-commerce / DTC / omnichannel evolving for Halloween candy? (E.g. subscription boxes, online-exclusive SKUs, direct-to-consumer offerings, grocery pickup, cross-channel promos.)How do you align with your retail customers (supermarkets, mass, drug, dollar stores, convenience) on Halloween strategies & what is your strategy for securing premium shelf and display space (endcaps, gondolas, checkout lanes) during Halloween?Can you walk us through the innovation pipeline for Halloween SKUs - From ideation to shelf, how long does it take, and how do you “test” new ideas?What role does marketing/ads/PR & retail media play in your Halloween programs?How about social media campaigns/influencers, partnerships, co-markets, influencer tie-ins, event activations.)Looking ahead: what do you see as the biggest opportunities and risks for Halloween candy over the next 5 years?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Dave Glick, SVP of Enterprise Business Services at Walmart.Follow Dave on LinkedIn at: https://www.linkedin.com/in/davidglick1/Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/Follow Walmart online at: https://corporate.walmart.com/Here's what we asked Dave: What is your role at Walmart?As an early adopter of technology, how is business services being driven forward by AI?What is agentic AI to you and how Walmart is approaching it?What was the strategic reason for Walmart to develop a unified AI framework with four "super agents" instead of continuing to build standalone tools?Describe the practical, day-to-day functions of the new associate AI agent and how it improves associates lives.What is your strategy for leading a large organization through significant technological change and driving widespread adoption among associates?With large tech organizations at Walmart, how do you maintain alignment around strategy, culture, and being “people-led”?I know you're leading some transformation around claims and disputes - I believe you are going to move mountains there. Shed light please.Why “stop being nice, start being kind” resonated so strongly with you—how does that translate to enterprise leadership? When you look ahead 12-18 years, how do you see Enterprise Business Services evolving—especially with AI?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Harvey Ma, VP/GM of Sam's Club MAP, the club format's retail media division.Follow Harvey on LinkedIn at: https://www.linkedin.com/in/harveyma8/Follow Sam's Club MAP on LinkedIn at: https://www.linkedin.com/company/sams-club-map/Follow Sam's Club MAP online at: https://map.samsclub.com/Here's what we asked Harvey: Based on the vision you shared, how are you seeking for MAP to evolve under your leadership?I mentioned that, earlier this year, you launched Scan & Go Ads. At that early stage there were some inventory limitations. Would you first share with our audience the details behind what Scan & Go Ads are and how they work and then give us an update on the inventory availability situation? Are there more enhancements coming?Speaking with brand advertisers, we know how important transparent closed-loop measurement is to their investment decisions. How is MAP standing out in its class in delivering to brands what they seek?We've heard about MAP's Omni-Impact solution. What is it and why is should this be meaningful to brand advertisers?Continuing along with the theme of differentiated solutions, what is MAP offering around its Retail Experience Network and omnichannel experiences that are of note, particularly highlighting a case study?We often speak with your counterparts in Walmart at Connect in the US and abroad,notably Canada and Chile. They often speak about collaboration, leveraging shared capabilities, platforms, etc. How is MAP collaborating on solutions with other parts of the organization and how are you charting differentiated experiences because of your format?CES is coming up in a few short months. We hear you have more big plans in store for the 2026 event. What can you preview for our audience and how are you seeking to engage with brand advertisers at the event?You're here for a few days at Groceryshop seeing what the future of the industry is CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.Daniel Torres Dwyer of The FMCG Guys co-hosts the episode.This episode is sponsored by TCC Global.Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickswinkelsFollow TCC Global on LinkedIn at: https://www.linkedin.com/company/tcc_2/Follow TCC online at: https://www.tccglobal.com/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Robin Kendric Triplett, VP of Integrated Marketing Exereinces at The Coca-Cola Company.Follow Robin on LinkedIn at: https://www.linkedin.com/in/robinktriplett/ Follow Coc-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/Follow Coca-Cola online at: https://www.coca-colacompany.com/Here's what we asked her : What does the title “Integrated Marketing Experiences” mean at Coca‑Cola? Which disciplines report into your organization? Can you walk us through your general approach to crafting integrated campaigns that spans media, commerce, multicultural, and creative touchpoints?How do you align integrated marketing efforts with evolving consumer behavior, especially in the digital/shopping space?What role does data play in shaping your integrated marketing efforts and what are important data sources to do this?How does Coca‑Cola integrate commerce experiences with digital and social activations—especially in grocery and retail shopper settings?Can you share an example of a particularly innovative or cross-functional project your team led recently and what made it successful?Here we now sit in a world of closed-loop measurement. How do you connect integrated marketing experiences to measurable business outcomes—such as sales lift, brand equity, CLTV, NTB or perception shifts?Which emerging trend—be it AI, immersive media, retail media, or something else—are you most excited about for integrated marketing?You were honored as one of Ad Age's 40 Under 40 in 2022—what do you feel helped you reach this recognition?You've completed all six World Marathon Majors and aim for all seven continents—how has long-distance running influenced your leadership style or strategic thinking? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Zach Dennett, VP Merchandising for Consumer Health and Wellness, and Supplemental Benefits at CVS Pharmacy, the Front-Of-Store Retail Business Unit of CVS Health. Follow Zach on LinkedIn at: https://www.linkedin.com/in/zacharydennett/ Follow CVS Health online at: http://cvshealth.comFollow CVS Health on LinkedIn at: https://www.linkedin.com/company/cvshealth/Zach answers these questions:Since stepping into your current role in March 2024, what has been your primary focus within Consumer Health & Wellness front of store merchandising at CVS Health?CVS emphasizes seamless omnichannel experiences. What are key milestones in merging in-store and digital merchandising? With around 60 million digitally engaged customers, what are the biggest learnings about how digital influences in-store purchases in your category?What qualities do you look for in emerging brands seeking merchandising partnerships with CVS Health?CVS stores have shoppers coming for Rx, for OTC and even primary healthcare needs. How do you work with the other business owners within CVS Health to ensure your shoppers get the care that they need and how do brands play a role in this process?Could you share how your merchandisers interact with CVS Media Exchange to ensure that brands connect with your consumers in the path to purchase?What role does behavioral insights via loyalty data (e.g., ExtraCare insights) play in determining your merchandising strategies? In other statements, you've noted younger generations trust influencers over experts. How does this affect product merchandising strategy? How do you see CVS's merchandising role evolving over the next 3–5 years amid innovations like “instant commerce”?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Fintan Gillespie, Global Director - Ad Partnerships Group at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Follow Fintan on LinkedIn at: https://www.linkedin.com/in/fintangillespie/Follow Snap for Business online at: http://forbusiness.snapchat.com/cpgguysFollow Snap Business Blog at: https://forbusiness.snapchat.com/blogFollow Snap on LinkedIn at: https://www.linkedin.com/showcase/snapchat-for-business/postsThis episode is sponsored by Snap, Inc.Fintan answers these questions:Fintan, let's start with your journey. What brought you into the world of media and partnerships, and what does your current role at Snap entail as Head of Independent Agencies & Global Ad Partnerships?You lead  global ad partnerships. How do these partnerships shape Snap's GTM strategy in the broader media ecosystem?Independent agencies are often more agile and innovation-driven than holding company giants. How are you seeing them lean into platforms like Snap to drive differentiated value for their CPG clients?What advice would you give to agencies looking to leverage Snap effectively within omnichannel media strategies?Proving ROI remains critical for agencies and brands. How is Snap helping advertisers measure real business outcomes, especially sales lift and conversion?Looking ahead to 2026, what's your boldest prediction for the intersection of agencies, partnerships, and platforms like Snap in the world of commerce mediaFintan, you've seen the media landscape from multiple vantage points. What leadership lesson or guiding principle has helped you most in building trust and value in partnerships?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Fuad Hannon, VP of New Business Verticals at DoorDash. In this role, he leads a team responsible for building new operating capabilities and delivery channels at DoorDash to expand our local commerce platform to new growth areas. Prior to his current role, Fuad was Head of New Business Verticals at DoorDash, previously a General Manager, and was part of the founding team for DoorDash Drive, the company's white-label fulfillment platform. Prior to DoorDash, Fuad worked at Google leading their Google Express operations and began his career as a strategy consultant at McKinsey & Company. Fuad holds a B.S. from the University of Minnesota and an MBA from the Harvard Business School.Follow Fuad Hannon on LinkedIn at: https://www.linkedin.com/in/fuadhannon/Follow Yoobi on LinkedIn at: https://www.linkedin.com/company/doordash/Follow NIQ online at: https://www.doordash.com/This episode is sponsored by DoorDash.Here's what we discussed:Grocery growth: Grocery has been a big area of investment for DoorDash. What progress have you made, and how do you see DoorDash's role evolving in this space?Consumer behavior: How does consumer behavior in grocery differ from other categories in on-demand delivery, and what opportunities does this create for grocery brands? Category momentum: What types of grocery categories or products are seeing the most success on on-demand platforms, and why?We learned at GS that you have just expanded your partner list - can you take us through what's new and exciting with your partners?Convenience & necessity mix: How does the mix of convenience (meal delivery) and necessity (grocery) create differentiated opportunities for brands? Best-in-class partnership: Can you share an example of a partnership with a grocery-focused CPGthat illustrates best-in-class use of DoorDash?Grocery & DoorDash Ads: How does the growth of the grocery vertical unlock new opportunities within DoorDash Ads, and what makes DoorDash a differentiated platform for grocery brands that want to advertise?Dashmart - I am very familiar with this offering through my days at GMI, even have walked through the NYC one, what's new and exciting about who are leveraging this?Advice to brands: What advice would you give to grocery brands looking to scale their presence on digital platforms like DoorDash?Future of Grocery on DoorDash: What message are you hoping to leave the industry about DoorDash's leadership in grocery and new verticals?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of the CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marketing and brand management at a startup Yoobi. She is active on the brand speaking circuit from Cannes Lions to Adweek and more. This episode is a recap of how she made the jump, what it takes in a very small environment and how she is laying the path for brand share gains.Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/sarahzehrerleinberger/Follow Yoobi on LinkedIn at: https://www.linkedin.com/company/yoobi-llc/Follow NIQ online at: https://yoobi.com/Here's what we asked her : Sarah, what's the Yoobi story? What was the consumer problem it solves? In a crowded market, how does Yoobi uniquely stand out to shoppers, retailers, and partners?In your own journey from some of the largest companies and brands to a startup - what's the biggest change you are experiencing?How are you folks approaching distribution and retail media to scale Yoobi in 2025 and beyond?How is Yoobi leveraging digital shelf, DTC, or omnichannel touchpoints to stay close to consumers?As a marketer, how do you see AIAs a growing brand, how do you balance investments in media versus broader awareness-driving channels?How are Gen Z and younger cohorts influencing Yoobi's product innovation, brand voice, or community building? What role does sustainability, inclusivity, or brand purpose play in Yoobi's DNA? What's your vision for marketing for Yoobi by 2026? What does success look like?For those transitioning from large brands to follow your path, what advice would you give to emerging CPG entrepreneurs looking to navigate retail, media, and consumer demands today?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce & Global Snapshots at NielsenIQ, the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsen/Follow NIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NIQ online at: https://nielseniq.comHere's what we discussed : Let's get straight to the point - Could you walk us through your framework of “Full View Measurement”? What does it encompass—and what, if anything, is still a work in progress?How has Full View Measurement evolved over the years, and what makes NIQ's approach uniquely robust in today's omnichannel environment?NIQ's Full View™ now includes top-tier coverage across online, club, D2C, social, and quick commerce—with account-level insights. Can you highlight how integrating the largest U.S. club retailer strengthens the overall measurement ecosystem?You've emphasized deeper private label performance insights. How are manufacturers leveraging that data to inform product strategy and positioning?With 91% of consumers now shopping both in-store and online, what emerging behavioral trends should brands be paying attention to as they optimize omnichannel approaches?“Digital engagement is no longer a complementary strategy—it's essential to growth.” With growth in some categories slowing, what strategic pivots should CPG and retail leaders consider over the next few years?Going beyond traditional POS, what next-gen data sources or technologies is NIQ exploring to expand omnichannel signal capture—especially in emerging channels like quick commerce and social commerce?How can Full View and related tools empower sales teams to conduct causal analyses on shopper behavior—like identifying why "casual buyers" aren't converting or where growth is stalling?Where do you see the biggest opportunity for omnicommerce measurement to evolve over the next 18–24 months? How will it reshape strategic planning for brands and retailers?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Jordan Rost, head of Ad Marketing for Roku & Jeff Bustos, SVP retail media analytics at Merkle. Jeff is a repeat guest on the CPG Guys and we have had great conversations on the role of retail media in our industry. This episode is focused on retail media including new capabilities, our guests' partnerships and the overall state of retail media research and learnings.Follow Jordan Rost on LinkedIn at: https://www.linkedin.com/in/jordanrost/Follow Roku on LinkedIn at: https://www.linkedin.com/company/roku/Follow Roku online at: https://advertising.roku.com/ Follow Jeff Bustos on Linked in at : https://www.linkedin.com/in/bustosjeffrey/ Follow Merkle on LinkedIn at: https://www.linkedin.com/company/merkle/ Follow Merkle online at: https://www.merkle.com/Here's what we discussed :  1. Jordan, give us the latest - Roku was on this podcast  a year ago, what's changed, what's new and how is the world of CTV doing?2. Jeff, Roku and Dentsu recently revealed research on shoppable TV advertising and whether it drives success for CPG. Tell us if content commerce integration drives engagement for brands or not?3. Jordan, you now have a partnership with Amazon. Tell us all about it and how advertisers can benefit from this partnership including any measurement?4. Jeff, as an expert of retail media measurement, how are you advising all including Roku to innovate metrics and deliver for CPG brands?5. Jordan and Jeff, are these ads mostly generic or personalized and how are consumers responding to it?6. Jordan, what role does content provide in engagement and attribution - how do you work with brands in ensuring there is ROI?7. Jeff, we know price sensitivity is impacting CPG today. How can brands reach the value-driven shopper?8. Jordan, if a brand hasn't used CTV before, what's the best way to give it a try? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Laura Knebusch, SVP CPG Marketing & CX at Geaorgia-Pacific, the world's leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers and building products. Follow Laura on LinkedIn at: https://www.linkedin.com/in/laura-knebusch-8887033/Follow Georgia-Pacific on LinkedIn at: https://www.linkedin.com/company/georgia-pacific-llc/Follow Georgia-Pacific online at: https://www.gp.com/Brands & Retailers looking to attend our Groceryshop Kickoff Party on Sept 28 register here: https://rethink.industries/events/groceryshop-kickoff-party-september-28-2025/Here's what we asked Laura: CPG hasn't always been known for being data- or tech-forward. But you've made AI and data central to your team's approach. Why, and how is it paying off?How do you balance human creativity with AI-driven automation — especially in areas like campaign optimization or creative development?Media habits have changed so much in just a few years. How has your media strategy evolved? You've shifted from a TV-heavy media mix to a digital-first strategy — what signals told you it was time to make that change?Are there particular emerging channels — podcasts, gaming, retail media, even the metaverse — where you see the biggest growth opportunity for CPG?How do you make sure those media messages really resonate — beyond just price or promotion? With so many touchpoints, how do you measure what's really working across platforms? We know social and influencers have become a bigger part of your playbook. What's changed there?You've had some bold campaigns recently this year - across 3 of your brands. How have they performed - what kind of audience response have you seen?Georgia-Pacific has such iconic brands. How do you modernize a household staple without losing what people already love about it?Your campaigns have been bold and playful lately — how do you create a culture where teams feel comfortable taking creative risks?You're leading one of the most ambitious CPG marketing transformations in the country — what mindset shifts were required to get the organization on board?What skills do you think the next generation of CPG marketers will need that maybe weren't as critical five years ago? Looking ahead, what does the “CPG marketer of 2030” look like?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity the CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Lesley Conway, VP & Head of Walmart Connect Canada, the Retail Media arm of Walmart's Canadian retail division.Follow Lesley on LinkedIn at: https://www.linkedin.com/in/lesleyconway/Follow Walmart Connect Canada on LinkedIn at: https://www.linkedin.com/company/walmartconnectcanada/Follow Walmart Connect Canada online at: https://www.walmartconnect.ca/Here's what we asked Lesley: Please provide us with an overview of Walmart Connect in terms of your mission and how you integrate into the merchandising activities?How do you define success for Walmart Connect in Canada, both from a brand advertiser and a consumer experience standpoint?Recently, Walmart Connect in Canada adopted the core retail media campaign development platform being operated by your colleagues in the U.S. Would you please elaborate on this change?Walk us through the full funnel capabilities of Walmart Connect Canada: onsite, offsite and in store.What is happening in Canada relative to behavioral data applications?How are you leveraging AI and data analytics to refine ad targeting and improve campaign effectiveness?What strategies are you implementing to deepen partnerships with brands and agency partners in Canada?What KPIs are you prioritizing to measure campaign success and media ROI and how transparent is your measurement approach for brands seeking to activate via Walmart Connect Canada?What is WMC's current capabilities for self-serve vs managed services and how are your working with commerce acceleration agencies like Flywheel to activate on your platform?What's the next big milestone you're aiming for with Walmart Connect Canada?How should brands not currently working with WMC get started with you?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Ben Johnson, SVP of Marketing at Red's All Natural. Red's is on a mission to cook food better for people with big things to do. They know they are a good small part of consumers' great big lives, and they take that seriously. Follow Ben Johnson on LinkedIn at: https://www.linkedin.com/in/benjamin-w-johnson-/Follow Red's on LinkedIn at: https://www.linkedin.com/company/red's-all-natural-llc/Follow Red's online at: https://www.redsallnatural.com/Here's what we asked him : Red's positions itself as an authentic, premium foods brand with a strong emphasis on ingredient integrity and product innovation. How do you keep that authenticity alive in marketing while still scaling the brand?In the competitive grocery segment, how do you approach balancing spending between in-store and digital channels to both delight consumers and drive awareness?What strategies is Red's using to build deeper, more personalized consumer relationships—whether that's through loyalty programs, social media storytelling, or in-market experiences?With big players leading the pack, what creative plays or differentiators has Red's leaned into to stand out in a category so saturated with competitors?Have you experimented with newer forms like influencer activations, experiential pop-ups, or TikTok campaigns? If so, which ones are resonating most with Red's audience right now?Sustainability is often top of mind for natural-focused brands. How do you communicate Red's environmental or wellness commitments transparently—but without coming across as “preachy” or performative?How are you collaborating with retail partners—whether getting shelf innovation, exclusive SKUs, or co-promotions—to drive both trial and repeat purchase?What marketing metrics (e.g., repeat rate, social engagement, retail velocity) are giving you clear signals on whether your campaigns are advancing the brand's long-term health?Looking into the future: What CPG and food trends are you most excited (or concerned) about? Are there new innovation territories Red's is exploring?As a senior marketer, what's one piece of advice you'd give to emerging marketers looking to lead marketing in the CPG grocery food space today?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets. We actually cover 12 publicly traded company stocks and get Nik's opinion on what's working / not.Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/Follow RBC Capital online at: https://www.rbccm.com/en/Here's who we cover : General Mills, P&G, Church & Dwight, Coca-Cola, Kenvue, Monster Energy, Brown Forman & Hershey.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Jordan Bass, CEO & co-founder of HOP WTR - a new beverage startup that is scaling quickly. HOP WTR is the hop-infused, non-alcoholic sparkling beverage that's making serious waves in the functional beverage space. Jordan's background spans finance, brand-building, and strategic ops — and with HOP WTR, he's tapped into a white-hot consumer insight: people want to cut back, not miss out. Follow Jordan Bass on LinkedIn at: https://www.linkedin.com/in/jordantbass/Follow HOPWTR on LinkedIn at: https://www.linkedin.com/company/hopwtr/Follow HOPWTR online at: https://hopwtr.com/Here's what we asked him : Jordan, what inspired the creation of HOP WTR? Was there a specific “aha” moment that sparked the idea? You left a career in finance and business to launch a beverage startup — what pushed you to take that leap?Let's talk about Hopwtr's actual product. How do you balance functionality (like adaptogens and nootropics) with taste and consumer satisfaction?How did you approach flavor development — and what have you learned from early consumer feedback? HOP WTR isn't just non-alcoholic — it's functional. How important is that dual-positioning for your brand?You started DTC but have moved into retail — how have you managed that shift in distribution strategy? What was your first major retail win — and what did it teach you about scaling a beverage brand?How do you think about retail execution in-store vs. online visibility and conversion?What's been the most effective way to build brand awareness in such a competitive category? You've leaned into wellness and lifestyle messaging — how do you ensure authenticity in your branding?How do you think about community? Who is the HOP WTR consumer, and how do you stay connected to them?Where do you see the future of the functional beverage space heading in the next 3–5 years? Are we witnessing a permanent cultural shift around drinking behavior and moderation?What's been your biggest mistake as a founder — and what did it teach you? What advice would you give to other CPG founders entering a crowded category?Finally, What's next for HOP WTR — new flavors, new formats, international expansion?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Claudia Johnson, Technical Advisor to the CEO of Flywheel Commerce Network, the commerce acceleration division of Omnicom.Follow Claudia on LinkedIn at: https://www.linkedin.com/in/claudia-johnson-b133436/Follow Flywheel on LinkedIn at: https://www.linkedin.com/in/claudia-johnson-b133436/Follow Flywheel Next online at: https://www.flywheeldigital.com/Claudia answers the following questions : How has your role at Flywheel evolved, especially since Flywheel's acquisition by Omnicom? What new opportunities or challenges has this created?Your work emphasizes capability building in digital commerce. How are ecommerce strategies evolving today, and how does Flywheel help brands stay ahead in a rapidly changing landscape?In a recent podcast episode, you described retail media as advertising that occurs “close to or at the point of sale.” Could you walk us through how that concept fits into broader brand strategy and which brands are using it most effectively right now?Flywheel's research shows that the most impactful drivers of sales on Amazon are media spend and organic shelf ranking, ahead of price and inventory. How should brands prioritize investments given these insights?What are the biggest roadblocks brands face when trying to scale digital commerce capabilities? How do you approach "connecting the dots" across teams and markets?With Flywheel now within Omnicom's ecosystem, what new tools or data synergies have emerged to help your clients achieve growth in commerce?You've recently discussed how unified ecosystems and AI-driven insights are transforming retail. How are you leveraging AI and ecosystem integration to deliver more relevant consumer experiences?At the 2025 Syndigo Connect event, you spoke about optimizing product and commerce experiences for long-term success. What storytelling techniques or content strategies are driving retention and loyalty beyond the initial purchase?Are there emerging trends in retail media, ecommerce infrastructure, or omnichannel tech that you're watching closely—and that CPG brands should be paying attention to?On a more personal note: What first drew you into digital commerce, and what advice would you give someone aspiring to lead capability-building in this fast-evolving space?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Ron Bielski, Managing partner, Global FMCG lead of NielsenIQ Next which is the strategy, growth and transformation consulting division of NIQ. This episode is an industry focused one that will span the spectrum of macro and microeconomics and what CPG brands can really do about it as they look for volume growth. This episode is sponsored by NielsenIQFollow Ron on LinkedIn at:https://www.linkedin.com/in/ronbielski/Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NielsenIQ Next online at: https://nielseniq.com/global/en/solutions/quest-for-next/Ron answers the following questions : Decompose what is this strategic consulting arm of NIQ?As Head of Strategy Consulting, how are you advising CPG brands to evolve in response to the most critical market shifts—especially regarding consumer behavior, inflation, and supply chain volatility?With vast shopper data at NIQ's disposal, how do you help clients move beyond data collection to actionable, predictive strategies that drive growth and resilience?How is the rise of e-commerce and digital marketplaces reshaping your strategic consulting approach for CPG clients balancing online vs. traditional brick-and-mortar?Many retailers are expanding private label offerings, while consumers are more price-conscious than ever. How are you positioning CPG brands to preserve margin and differentiate in this environment?Consumer demand for sustainability and ethical branding is rising. How does your team at NIQ support brands in aligning these consumer values with business performance, avoiding both underperformance and greenwashing?What role is AI playing in NIQ's strategic consulting capabilities—from forecasting to scenario planning—and how are you helping clients adapt to its usage?As global consumer markets diverge post-pandemic, how do you help clients calibrate strategies across diverse regions—from developed to emerging markets?How are you advising on quicker innovation cycles and stronger retailer collaborations to capture incremental growth opportunities amid expedited category changes?What modern KPIs—beyond sales and market share—do you recommend for measuring the long-term impact of strategy consulting engagements in areas like brand health, consumer loyalty, and omnichannel effectiveness?Reflecting on your career in strategy consulting, which lessons do you hold most valuable? And what emerging CPG trends excite—or concern—you the most looking ahead?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appeaCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Toby Espinosa, Vice President of Ads at DoorDash, one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Since its founding in 2013, DoorDash has expanded to over 30 countries, using technology and logistics to shape the future of commerce. Through its Marketplace and its Commerce Platform, DoorDash is driving economic vitality in the regions it serves worldwide.This episode is sponsored by DoorDash.Follow Toby on LinkedIn at: https://www.linkedin.com/in/a-toby-espinosa-b9458812/ Follow DoorDash on LinkedIn at: https://www.linkedin.com/company/doordash/ Follow DoorDash Ads online at: https://advertising.doordash.com/en-usToby answer these questions:Can you walk us through your role at DoorDash Ads and how the organization fits within the broader DoorDash ecosystem?What unique value does DoorDash bring to the retail media landscape, especially compared to traditional players like retailers or streaming platforms?What makes advertising within the food delivery sector different from other consumer industries?  What types of CPG brands are seeing the most success on DoorDash Ads—and why?Can you share a campaign or partnership or examples that exemplify what "great" looks like on DoorDash Ads? aka what is best in class?How is DoorDash doing things differently, and how do advertisers look to us as an additional opportunity to what other RMNs are already offering?What does working with Doordash ads entail - aka the customer experience?What key performance indicators (KPIs) do you consider most critical when evaluating ad success at DoorDash? Can you share some examples of how data insights have directly influenced campaign adjustments?What advice would you give to brands, especially in the consumer packaged goods arena, looking to leverage digital advertising for growth?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Ali Miller, General Manager of Advertising & Tim Castelli, VP of Ad Sales at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/Follow Tim on LinkedIn at: https://www.linkedin.com/in/timcastelli/Follow Instacart Ads online at: https://www.instacart.com/company/adsAli & Tim answer these questions:Instacart has been rapidly expanding its retail media capabilities—what's the overarching vision for Instacart Ads in the next 1–3 years?How does Instacart differentiate its retail media network from others in the increasingly crowded landscape?What role does AI or machine learning play in Instacart's ad platform today—and how might that evolve?How are CPG brands using Instacart Ads to drive full-funnel outcomes—from awareness to conversion?What kinds of insights or shopper data are most valuable to brands—and how does Instacart deliver those responsibly?Instacart has quickly expanded its offering over the last few years to include ad products like shoppable video and display, and more recently, inspiration formats. What's been the reception from brands and shoppers?Measurement and incrementality are top-of-mind for advertisers. How is Instacart helping brands understand true performance across the path to purchase?Are there plans to integrate Instacart Ads more directly with broader omnichannel or media mix modeling tools?With more retailers launching their own RMNs, how does Instacart fit into—or compete with—those ecosystems? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Sean Summers, EVP Mercado Ads & CMO at Mercado Libre. Founded in 1999 and headquartered in Buenos Aires, Argentina, Mercado Libre is Latin America's leading e-commerce technology company. Through its primary platforms, MercadoLibre.com and MercadoPago.com, it provides solutions to individuals and companies buying, selling, advertising, and paying for goods online.Follow Sean on LinkedIn at: https://www.linkedin.com/in/sean-summers-870363/Follow Mercado Ads on LinkedIn at: https://www.linkedin.com/showcase/mercadoads/Follow Mercado Ads online at: https://ads.mercadolivre.com.br/Sean answers these questions:How is Mercado Libre evolving its marketing strategy to support the CPG category's digital expansion across Latin America?What role does Mercado Libre marketing play in shaping omnichannel experiences—especially for CPG brands—across your marketplace, app, and media network?How do you support CPG brands in activating precision targeting and attribution on your platform?What shifts have you observed post-pandemic in online consumer behavior within the CPG space in LATAM and how is Mercado Libre positioned to win with these changes?How are you leveraging personalization and dynamic creative to enhance relevance in media for your CPG advertisers?What measurement frameworks do you use to assess CPG campaign effectiveness—especially at the lower funnel—and how transparent is that to brand partners?Can you share how emerging technologies like AI are being embedded into your media offerings to optimize targeting and creative?How does Mercado Libre collaborate with CPG manufacturers directly versus working through commerce acceleration agencies like Flywheel?How do you keep your team and partners aligned with fast-moving trends in omnichannel commerce and retail media—especially in the CPG domain?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Molly Hjelm, Corporate VP of Red Vest Media, the retail media division of Ace Hardware, the largest retailer-owned hardware cooperative in the world with over 5,900 locally-owned and operated hardware stores in 71 countries. Follow Molly on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/Follow Ace Hardware on LinkedIn at: http://acehardware.com Follow RedVest Media online at: http://redvestmedia.comMolly answers these questions:Ace has a unique position as a cooperative of independent retailers. How does that structure shape the way you approach retail media compared to traditional big-box retailers?We're read that Ace balances local relevance with national scale—how do you preserve that hyper-local feel while delivering a unified marketing message through Ace Media?Ace Rewards has over 71 million members with impressive active engagement—how are you leveraging this loyalty data to power Ace Media's audience targeting and personalization?Ace Media is launching with a full-funnel portfolio right out of the gate. What led to the decision to debut such a comprehensive offering instead of rolling it out incrementally?You're partnering with Epsilon and launching with interoperability across commerce platforms like Flywheel & Pacvue. How does this commitment to open infrastructure benefit your brand partners?Your approach to launch is intentionally curated, not a land grab for ad dollars. How are you choosing which brand partners to bring in first—and why is that intentionality important?Measurement seems to be a passion point for you. What can advertisers expect when it comes to transparency and performance reporting from day one?Looking ahead, what's your vision for how Ace Media will evolve—and how do you see it helping both national brands and independent store owners thrive over time?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Jenny Holleran, VP Media Insights & Incentives at Kroger Precision Marketing / 84.51 and Mariama Kamanda, Associate Director Data & Analytics at Barilla Group.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Jenny Holleran on LinkedIn at: Follow Kroger Precision Marketing online at: http://krogerprecisionmarketing.comFollow Mariama Kamanda on LinkedIn at: https://www.linkedin.com/in/mariama-k-93303083/Follow Barilla Group online at: https://www.barillagroup.com/en/Jenny and Mariama answer these questions:Mariama, Brands are facing a lot of uncertainty today – both from economic uncertainty and from changing shopper habits. How are CPG brands navigating some of that consumer volatility they're facing today?Mariama, One of the big changes in CPG is the shift in people's diets. People are looking for functional ingredients and higher-protein meals. Tell us about Barilla's Protein Plus line and some of the challenges you've faced.Mariama, And how did access to retail data play a role in bringing back shoppers?Jenny, How is access to retail data changing the way brands think about media planning?Jenny, Can you explain more about what goes into crafting those audiences inside Collaborative Cloud?Jenny, How do you decide when a brand is ready to use the Collaborative Cloud? Is there a maturity level or data mindset that makes this work better?Mariama, We understand that your campaign to bring people back to Protein Plus included multiple digital tactics—onsite media, digital coupons, social media, offsite display. What did you learn about the effectiveness of using purchase based audiences?Mariama, What has been the internal conversations at Barilla sparked by the testing and work you've done with Kroger? Any learnings on internal alignment within CPGs?We're at the end of the week in Cannes? What has been the most surprising or exciting topic you've heard this week?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Heather Land, Senior Director of Grocery Merchandising at Dollar General which strives to make shopping hassle-free and affordable with more than 20,000 convenient, easy-to-shop stores in 48 states.Follow Heather on LinkedIn at: https://www.linkedin.com/in/heather-land-97382817/Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/Follow Dollar General online at: https://www.dollargeneral.com/Heather answers these questions:Please introduce yourself and tell us about your background and experience. What motivated you to transition from foodservice to Retail?How would you explain Dollar General to someone who is unfamiliar with the retailer?How do you see DG's role in the food and beverage category? Are your food customers motivated primarily by convenience, value, assortment or some other factor?Given DG's expansive footprint, how are you using that to make a positive impact when it comes to providing for and serving others?What are some recent examples that illustrate impact?And to further your reach of Serving Others, you're now offering delivery services, too. Can you expand on that?As you look at the company's consumables mix, where do you see room for innovation and expansion?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined LIVE from Cannes Lions international festival at Cannes, France by Emily O'Hara, VP Global Head of Brand and Media at eBay and Lisa Clunie, co-founder & CEO of the agency Joan. This episode focuses on the partnership between an agency and how a relationship with a brand helps develop its long term equity.Find Emily O'Hara on Linkedin at : Find Ebay on Linkedin at : Find Lisa Clunie on Linkedin at : Find JOAN on Linkedin at : Here's what we asked them : Emily - Most people don't immediately think of eBay in the CPG context. How are you shifting that narrative, and where does eBay fit in the modern commerce ecosystem?Lisa - How do you approach brand storytelling differently for platforms like eBay, where community and culture play such a big role?”Both - What makes the eBay + JOAN partnership successful? How are you aligning around bold ideas while staying rooted in performance? What does success look like for you both? What are the KPIs that matter when you're balancing storytelling with commerce?Emily - How does brand voice show up on a marketplace like eBay? What does authenticity look like there? Can you share an example where storytelling, brand identity, and commerce came together really well on the platform?Lisa - How do you navigate brand control in a space like eBay, where sellers drive so much of the listing content and experience? What advice do you give them as  you navigate creative?Emily - What insights have surprised you the most about today's eBay shopper, especially from a CPG or lifestyle brand lens?Lisa - Are there tools or strategies you've used to show that non-traditional retail exposure drives long-term brand health?Both - How do you both see the role of marketplaces like eBay evolving in the future of CPG and brand marketing?Lisa – the future is already upon us, AI is here in practice? How does it impact creativity and personalization? Emily – how are you thinking about responsible AI for eBay and ensuring consumer trust as they use the platform?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Follow Alanna on LinkedIn at: https://www.linkedin.com/in/alannahandelman/Follow Snap for Business online at: http://forbusiness.snapchat.com/cpgguysFollow Snap Business Blog at: https://forbusiness.snapchat.com/blogFollow Snap on LinkedIn at: https://www.linkedin.com/showcase/snapchat-for-business/postsAlanna answers these questions:What do you say to marketers who still think of Snapchat as “just for Gen Z”? Talk to us about your audience proposition. How does Snapchat compare with other digital platforms when it comes to driving awareness and conversion for CPG products?Retail media is exploding, but most of it is focused on on-site. Where does Snapchat fit into the off-site retail media puzzle?How is Snapchat uniquely positioned to support CPG brands in today's attention-fragmented world? Give us a breakdown of the various products / inventory available to brands and agencies?Can you talk about how Snapchat is partnering with retailers or data providers to close the loop on attribution and sales lift?Measurement is always a top concern for CPG advertisers. What's Snapchat doing to help brands prove ROI or incrementality? What's the most misunderstood metric in social advertising for CPG, in your opinion?How do you see AI and personalization shaping the future of ad experiences on Snapchat for CPG brands?Let's close by discussing how a partnership with Snapchat works. Start fo finish, what does it take and how does it get executed?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys Sri Rajagopalan & Peter VS Bond muse current industry topics.Find Sri Rajagopalan on Linkedin here : https://www.linkedin.com/in/sri-rajagopalan-09a0062/Find Peter VS Bond on Linkedin here : https://www.linkedin.com/in/pvsbond/Find the CPGGUYS on Linkedin here : https://www.linkedin.com/company/cpgpodcast/The CPG Guys cover these topic:Trader Joes post by Peter BondAI in action on LinkedInRetail media pie for everyone smaller other than AMZ and WMT Doing store walksConference roundup Is podcasts still #1 for learning growing Cornell retail media program Top retail episodes 2025 : Jamil, Diana, Pulsifer, Williamson, jeff Cohen CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

This episode was shot LIVE at the Cannes Lions festival of creativity at Cannes, France. **A reminder - LIVE episodes are taken from conference floors, there may be background noise or interference**The CPGGUYS are joined by @Jody Hallman, VP of integrated marketing at Perdue farms & SVP of account management at Colle McVoy - Kate Frank.This episode is another masterclass given by a brand marketer and a partner agency.Find Jody Hallman on Linkedin :https://www.linkedin.com/in/jodyhallman/Find Perdue Farms on Linkedin : https://www.linkedin.com/company/perdue-farms/Find Kate Frank on Linkedin : https://www.linkedin.com/in/katehfrank/Find Colle McVoy on Linkedin : https://www.linkedin.com/company/collemcvoy/Here's what we asked them :Jody -  Perdue is a legacy brand with a strong reputation for quality and trust. How are you evolving that brand story for today's consumers?"Both - How do you ensure alignment when it comes to short-term performance goals vs. long-term brand building? Kate - specifically from the agency side, how do you ensure that creative excellence lives within a results-driven, omnichannel world?Kate - What does great storytelling look like in a category like fresh meat and poultry, where shopper decisions are often quick and price-sensitive?Jody - How do you craft campaigns that stay true to Perdue's values while still driving conversion at shelf or online? Both - How are you both navigating the growing influence of retail media networks on creative, messaging and measurement? How is Perdue operating beyond owned channels for co-creation with consumers? (this is space to directly speak to “Winging It” effort.)How has leaning into improv informed greater ways of working between Perdue and Colle McVoy as it relates to where to take risks, show up differently with consumers and have some brand spontaneity? Kate - What have you learned about integrating upper-funnel storytelling with lower-funnel activation across platforms like Instacart, Walmart Connect, etc.?What brought you here? How has this conference been? What are some themes that intrigued you? Both - What trends are you watching closely as you plan for the next 12–18 months in CPG marketing?"CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, the CPG Guys are joined by Laurie Lam, Chief Brand Officer at E.L.F. Beauty & Josh Rosenberg, the founder & CEO of Day One Agency.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Laurie on LinkedIn at: https://www.linkedin.com/in/laurielam/ Follow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/ Follow Josh on LinkedIn at: https://www.linkedin.com/in/jzrosenberg/Follow Day One Agency on LinkedIn at: https://www.linkedin.com/company/day-one-agency/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Kheri Holland Tillman, Chief Marketing Officer of Primo Brands & David DeMuth, CEO of Doner Partners Network.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Kheri on LinkedIn at: https://www.linkedin.com/in/kheri-holland-tillman-1601563/Follow Primo Brands on LinkedIn at: https://www.linkedin.com/company/primobrands/Follow David DeMuth on LinkedIn at: https://www.linkedin.com/in/david-demuth-a7110b6/Follow Doner Partners Network on LinkedIn at: https://www.linkedin.com/company/doner-partners-network/Kheri & David answer these questions:How do you each define creativity today — especially in a world driven by data, retail media, and performance metrics?From your brand and agency perspectives, how can creativity and commerce actually work in harmony, not in conflict?What does a modern, high-functioning brand–agency relationship look like in 2025?What do you both wish more agencies/brands understood about each other when it comes to delivering real business outcomes?How do you align around both short-term wins and long-term brand equity?Retail media is reshaping the CPG marketing funnel — how is it influencing creative strategy? Are agencies ready for the retail media revolution? And are brands equipped to lead it creatively?What happens when the same campaign has to live on TikTok, an RMN banner, and a store display? How do you protect the idea across platforms?How does Primo balance bold brand-building with the need to drive measurable business results?How do you measure the impact of emotional resonance — and justify investment in brand storytelling in a ROAS-heavy world?What does  sustainability mean to you? How are guys practicing it out What's one emerging trend — in consumer behavior, media, or creative — that excites you most right now?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Michael Lacorazza, CMO of U.S. Bank, the fifth-largest commercial bank in the United States & Mike Barrett, Co-Founder & Chief Strategy Officer at Supergood, a full-service advertising agency that combines human ingenuity and judgment with AIpower and insights.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Michael Lacorazza on LinkedIn at: https://www.linkedin.com/in/lacorazza/Follow U.S. Bank on LinkedIn at: https://www.linkedin.com/company/us-bank/Follow Mike Barrett on LinkedIn at: http://linkedin.com/in/michael-barrett123Follow Supergood on LinkedIn at: https://www.linkedin.com/company/gosupergood/Michael & Mike answer these questions:How do you both define a brand today, in a world where consumers expect both meaning and measurable value?How do you balance emotional storytelling with performance pressures in your respective industries?If you could launch a co-branded campaign between Supergood and U.S. Bank — what would it look like? Wait – we have one, and it's called ‘the power of US'- tell us all about it. Michael first, and then Mike – how did you help US Bank design this?What are the most significant shifts you're seeing in how consumers make purchase or financial decisions today — and how are you adapting?How does trust play a role in your brand narratives, and how do you actively earn and maintain it? What advice do you have for our large brand audience on this given AI and its role in creativity today?What can CPG learn from financial services about loyalty and long-term customer value which means so much for the financial sector?With increasing pressure to prove ROI, how do you both think about the role of brand marketing in a world dominated by short-term metrics? What are your go-to KPIs that go beyond impressions and clicks — metrics that tell you your brand is actually growing?What's one emerging trend you're watching closely — whether in consumer behavior, marketing tech, or creative culture?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any e CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Jamil Ghani, VP & Worldwide Leader of Prime at Amazon.Follow Jamil on LinkedIn at: https://www.linkedin.com/in/jamilghani/Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/Jamil answered these questions:How do you define the core value proposition of Prime beyond loyalty—what makes it truly unique? With Prime Day expanding to four days in 2025, what metrics will you use to measure success this year? Prime Day now spans 26 countries. How do you prioritize market expansion (e.g. Ireland, Colombia)? You've described inventory placement and last-mile enhancements as key to faster delivery—what's been the biggest operational challenge?How do you balance speed of delivery with minimizing out-of-stock experiences during peak events like Prime Day? How is AI reshaping personalization in Prime—especially for recommendation engines and support chatbots like “Rufus”? What are the “six pillars” that Prime uses to foster an innovative mindset (referencing the podcast)? With Prime Day including daily deal drops every five minutes, how do you ensure members aren't overwhelmed? How do you measure and iterate on Prime member satisfaction during high-intensity periods?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Abby Laursen, Senior Director of Ads Product Marketing at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Learn more about Snapchat for Business : https://forbusiness.snapchat.com/cpgguysFollow Abby on LinkedIn at: https://www.linkedin.com/in/abigail-laursen/Find the Snapchat Generation Report here: https://newsroom.snap.com/snapchat-generation-reportRead Snap Success Stories here: https://forbusiness.snapchat.com/inspirationAbby answers these questions:What makes Snap a uniquely powerful platform for CPG marketers compared to other social or retail media environments?"How does Snap bridge the gap between upper-funnel storytelling and lower-funnel conversion?"Snap's focus has always been on real relationships. How does that translate into real retail outcomes for brands?"What does Gen Z expect from CPG brands today — and how should brands evolve to meet that? What's the biggest myth brands still believe about Gen Z engagement on social platforms?How is Snap helping brands remain culturally relevant while staying true to their identity?What's the biggest myth brands still believe about Gen Z engagement on social platforms?How do you see the line between social and retail blurring in the next 12–24 months?"What does the future of 'retail media meets social commerce' look like from your seat? What's one innovation or trend at Snap that CPG leaders should be paying more attention to?How is Snap helping brands prove ROI, especially when it comes to full-funnel performance? How do you think about attribution in a world where so many platforms are walled gardens?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Send us a textThe CPG Guys are joined in this episode by Ajay Salpekar, the GM of Brand & Creator Commerce at TikTok, the world's leading social destination for short-form video. Follow Ajay on LinkedIn at: https://www.linkedin.com/in/salpekar/Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktok/Follow TikTok online at: http://ads.tiktok.com Ajay answers these questions:What inspired your transition from roles at Unilever and Amazon to leading TikTok's beauty commerce strategy?You've mentioned that a shopping journey that once took 19 days can now take 19 seconds on TikTok because of compelling content. How does that happen - on the Brand side and on the Consumer behaviour end?What strategies have proven most effective for brands to convert viral TikTok moments into sustained sales?How do you define success for beauty brands on TikTok Shop, and what key metrics do you prioritize?Can you share insights into how TikTok Shop is leveling the playing field for emerging/small beauty brandsHow do you see the role of creators evolving in the context of brand storytelling and product launches? Can you give us some insight into the Creator mindset and how that drives long-term partnerships, particularly with Beauty brands?Can you share an example of a successful creator-brand collaboration on TikTok Shop that led to significant business results?What best practices do you recommend for brands when collaborating with creators to ensure authentic and effective partnerships?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Send us a textThe CPG Guys are joined in this episode by Dan Bonert, SVP of Retail Analytics and Retail Media at NielsenIQ. Dan has a background in media from his days at Amazon and was able to share quite a few insights on today's environment LIVE from the NielsenIQ c360 conference down in Hollywood, FL. Ajay Sharma, VP of ecommerce + omnichannel was our guest co-host for this episode, officially now his 6th appearance on the CPGGUYS.Find Dan Bonert on Linkedin at: https://www.linkedin.com/in/danbonert/Find NielsenIQ on Linkedin at: https://www.linkedin.com/company/nielseniq/Find NielsenIQ online at: https://nielseniq.com/global/en/Here's what we asked him : What are the key challenges you foresee in the retail media landscape, and how do you intend to address them?How does your experience at Amazon and The Trade Desk inform your approach go forward in retail media?How is NielsenIQ integrating advanced analytics to enhance retail media offerings?What technological innovations are you most excited about in the retail media space?Can you discuss how NielsenIQ's Full View™ platform contributes to retail media strategies?How do you foster collaboration between retailers and brands within NielsenIQ's ecosystem?What emerging trends do you believe will shape the future of retail media?What consumer behavior changes have you observed, and how are they impacting retail media? How do you see the role of personalization evolving in retail media strategies? What advice would you give to brands looking to optimize their retail media investments?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Send us a textThe CPG Guys are joined in this episode by Cristina Preston - Director of Digital Marketing at Schnuck Markets, Inc., a supermarket chain based in the St. Louis area. The company was founded in 1939 and currently operates over 100 stores in four states throughout the Midwest.This episode was recorded at the 2025 Digital Food & Beverage SummitFollow Cristina on LinkedIn at: https://www.linkedin.com/in/cristina-preston/Follow Scnucks on LinkedIn at: https://www.linkedin.com/company/schnuck-markets-inc-/Follow Schnucks online at: https://schnucks.com/suppliersCristina answers these questions:What role does personalization play in your digital campaigns, and how do you balance it with data privacy concerns?How do you measure the success of digital initiatives, and which KPIs are most critical for your team?How do you foster a culture of continuous learning and adaptability within your team?How does Schnucks leverage customer feedback to inform digital marketing decisions?What challenges have you faced in creating a seamless omnichannel experience for customers, and how have you addressed them?What emerging trends in digital marketing do you believe will have the most significant impact on the grocery retail industry?What role do partnerships and collaborations play in expanding Schnucks' digital reach?How do you see the role of digital marketing evolving in the next five years within the grocery sector?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Send us a textThe CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity.Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohenFollow Amazon Ads Partners on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/Follow Amazon Ads Partners online at: https://advertising.amazon.com/partners/networkWe cover 5 key themes from the conference:Impact of AI on contentRetail Media NetworksInfluencer MarketingLearningNetworkingCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Send us a textThe CPG Guys are joined in their 500th episode by Tanner Elton, Vice President of US Advertising Sales at Amazon.Follow Tanner on LinkedIn at: https://www.linkedin.com/in/tannerelton/Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/Follow Amazon Ads online at: https://advertising.amazon.com/Tanner answers these questions:Reflecting on your career journey at Amazon, what experiences have been most pivotal in shaping your leadership style?What role does innovation play in your leadership, and how do you foster a culture that encourages innovative thinking within your teams?What trends are you observing in consumer behavior that are influencing advertising strategies?How do you envision the future of advertising sales evolving over the next few years, particularly with the rise of streaming services and ecommerce integration?How has Amazon's relationship with major brands evolved?What feedback mechanisms are in place to ensure that advertiser needs and concerns are addressed effectively?What are the biggest challenges facing the advertising industry today, and how is Amazon Ads positioned to address them?From your perspective, what is the reason for advertisers to believe that Amazon is the best place for them to build their brands?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Send us a textThe CPG Guys are joined in this episode by Kevin Host, SVP of Pharmacy at Walmart. He is the current chair of NACDS (National association of chain drug stores) and we've had the pleasure of hearing him speak LIVE from Palm Beach at the NACDS annual this year. As a career pharma veteran he is well known for his partnership with center store and this episode revolves on his leadership and partnership with the store.Find Kevin Host on Linkedin at: https://www.linkedin.com/in/kevin-host-pharmd-1412453/Find Walmart on Linkedin at: https://www.linkedin.com/company/walmartFind Walmart online at: https://www.walmart.com/Here's what we asked him : Kevin, your career is anchored on pharmacy over the years. Tell us how different it is to lead a pharmacy vs. merchandising a center store? What are drivers you look at?What is the connection between pharmacy and center store? What kinds of cross-collaboration exists among you and other Walmart leaders?Lets talk leadership - what are some principles you are guided by and how do you mentor others on your team?As Walmart leads the industry with omnichannel capabilities as a retailer, how have you shaped this for Rx home delivery?In your current role as NACDS chair what is expected of you and what leadership are you driving for them?How does Walmart pharmacy lead with data and stay ahead of other pharmacies in the competitive environment? What is your vision for the future?How is retail media impacting your team and work?What are latest consumer trends you are following these days ? What role does artificial intelligence play in the pharma journey?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Send us a textThe CPG Guys are joined in this episode by Kathryn Mazza, CMO & President of Red Media at Hy-Vee, the midwest retailer. She leads the growth of the platform. Prior to, she was at Dick's Sporting Goods. This was a conversation ranging from customer loyalty building, retail media, data measurement and of course 'back to basics' in store today.Find Kathryn Mazza on Linkedin at : https://www.linkedin.com/in/kathryn-mazza-6523372a/Find Hy-Vee on Linkedin at : https://www.linkedin.com/company/hy-veeFind Hy-Vee online at : https://www.hy-vee.com/Here's what we asked her : What leadership lessons have you learned in your career that guide you today at Red Media? What inspired you to take on the leadership role at Red Media? What are some of the biggest challenges facing retail media today?Can you share insights on how Red Media integrates with Hy-Vee's e-commerce and in-store experience?How does Red Media help CPG brands maximize their marketing ROI with metrics you share?How does Red Media leverage Hy-Vee's first-party data to enhance advertising effectiveness? What role does personalization play in Red Media's ad strategy?How does AI and machine learning impact Red Media's advertising capabilities?What do you look for in best in class brand and agency partnerships?What is your vision for the future of Red Media over the next five years?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Send us a textIn this episode, the CPG Guys are joined by Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, the largest grocery retailer in Chile, operating under the "Lider" banner.Follow Lucas on LinkedIn at: https://www.linkedin.com/in/lucas-barros-631955103/ Follow Pamela on LinkedIn at: https://www.linkedin.com/in/pamela-castro-8447bb13/Follow Walmart Chile on LinkedIn at: https://www.linkedin.com/company/walmartchile/ Follow Walmart Chile online at: https://www.walmartchile.cl/ Lucas & Pamela answers these questions:Let's start with some background on Walmart in Chile. Lucas, would you please share with us an overview of your retail operations.What is the state of omnichannel in Chile relative to the rest of Latin America and to North America? Any statistics on eCommerce penetration and mobile engagement would be great to hear.How long ago did Walmart Chile decide to formally enter the retail media space and would you walk us through the different ways that your suppliers can activate through your platform?Lucas, how is your team helping brands to activate through Walmart Connect? Do you offer them managed services, a self-serve platform or some combination of both?Pam, retail media success is highly dependent on the ability to personalize customer experiences. In comparison to its US counterpart, Walmart Chile has a very high transaction attribution rate to its customers. What is the story behind this?Pam, how do you make this customer data available to your suppliers to analyze behavior and help collaborate with the merchants at Walmart Chile?So how are brands effectively using Phronesis to inform their retail media strategy at Walmart Chile? Any case study you care to use as an example?Where are you focused on innovating the Walmart Connect and Walmart Phronesis offerings over the next few years?CPG Guys Website: http://cpgguys.com FMCG Guys Website: http://fmcgguys,com ThinkBlue Website: https://www.linkedin.com/company/thinkbluesolutions/ Rhea Raj Website: http://rhearaj.com Katseye Website: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program doe CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Send us a textIn this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world's largest club format omnichannel retailer. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/Follow Costco on LinkedIn at: https://www.linkedin.com/company/costco-wholesale/Follow Costco online at: https://www.costco.com/f/-/company-informationMark answers these questions:Mark, you have a rich professional background working at Sam's Club, Ahold Delhaize USA and Citrus Ad recently rebranded as Epsilon. What was it about the opportunity at Costco around retail media that made you make this move and what were your objectives coming into the role?Why is retail media an important mechanism for brands to engage with shoppers and what makes it so appealing compared to the last century driven by linear TV and print media? What is the promise of retail media in your opinion?What do you see as the key attributes of Costco's retail media offering that should drive brands to leverage it in engaging your members?What are the core onsite ad unit offers that brands can leverage and which ones drive the most application from your suppliers?How about offsite and instore ad units? How is Costco affording quality offerings to brands in these areas?Why is transparent measurement of retail media performance marketing an essential component of brands moving their budgets into closed-loop measurement ecosystems and how is Costco ensuring that their platform succeeds in providing brands with the necessary omnichannel measurements?How does Costco make these solutions available to brands? Is it managed service, self-serve, ad tech partnerships with agencies?What are some of the industry trends that you are focused against for platform improvement and supplier adoption of Costco's RMN?CPG Guys Website: http://cpgguys.com FMCG Guys Website: http://fmcgguys,com ThinkBlue Website: https://www.linkedin.com/company/thinkbluesolutions/ Rhea Raj Website: http://rhearaj.com Katseye Website: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Send us a textIn this episode, the CPG Guys are joined by Jeff Clark, VP of Product & Commercialization at Walmart Connect, the retail media division of Walmart. Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffclark/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: https://www.walmartconnect.com/ Jeff answers these questions:Walmart Connect has grown from an incubator project to a full funnel media publishing business. What were the pivotal moments from a product innovation perspective that propelled this transformation?How does Walmart Connect differentiate itself from other retail media networks, particularly in leveraging Walmart's unique assets?How do you approach the commercialization of new ad products while ensuring they align with Walmart's customer-centric values?How does Walmart Connect utilize first-party data to provide measurable ROI for advertisers?With the rise of omnichannel shopping, how does Walmart Connect ensure consistent messaging across online and in-store touchpoints?What innovations are being explored to enhance CX in retail media?Can you discuss the integration between Walmart Connect and Scintilla in delivering actionable insights to brands?ExperienceWhat advancements have been made in closed-loop measurement, and how do they benefit advertisers?How is identity resolution handled within Walmart's advertising ecosystem to ensure effective targeting?What are the biggest challenges you foresee for retail media, and how is Walmart Connect preparing to address them?CPG Guys Website: http://cpgguys.com FMCG Guys Website: http://fmcgguys,com ThinkBlue Website: https://www.linkedin.com/company/thinkbluesolutions/ Rhea Raj Website: http://rhearaj.com Katseye Website: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.