Podcasts about media insights

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Best podcasts about media insights

Latest podcast episodes about media insights

The Dan Nestle Show
Disrupting Yourself Before AI Does - with Steve Rubel

The Dan Nestle Show

Play Episode Listen Later May 16, 2025 84:08


How do we work with AI in a way that keeps the human part intact? Because while AI can handle the process, it's still on us to bring the perspective, the empathy, and the meaning that make communication matter. In this episode of The Trending Communicator, host Dan Nestle reconnects with seasoned media analyst, communications strategist, digital innovator, and social media OG, Steve Rubel. Steve - now EVP of Media Insights & Measurement at Burson, a role he began after recording this episode - shares his journey from the early days of social media to his current focus on AI's impact on communications, discussing the dual nature of AI as both a creator and a disruptor of value in the industry. Steve and Dan discuss the challenges and opportunities AI presents, from its role in media analysis to its potential to redefine job functions. They highlight the importance of continuous learning and the need for professionals to become "companies of one," investing in their skills to stay ahead. Listen in and hear about... How AI is transforming the communications industry at unprecedented speed Strategies for professionals to stay relevant in an AI-driven landscape Leveraging AI to enhance media analysis and strategic insights Challenges in adapting billing models for AI-assisted work Importance of curiosity and continuous learning in the AI era Optimism for communications professionals who embrace AI's potential Notable Quotes On AI's Impact on Communications: "AI could be a value creator, but it also has equal power, if not more power, to be a value destructor." - Steve Rubel [22:57] On Disrupting Yourself: "It's disrupting yourself before somebody else disrupts you." - Steve Rubel [45:26] On the Future of Communications: "I'm just very bullish about the communications industry and its prospects going forward, especially given what I talked about at the top about this tremendous societal, geopolitical and environmental changes that are in front of us right now and the need for good, solid counsel all around to advise how to navigate all that." - Steve Rubel [1:17:20] On Adapting to AI: "Don't be afraid if it's destroying aspects of your work. There's nothing you can do about that other than figuring out how to also turn it and mirror it into a Net plus for you." - Steve Rubel [1:19:25] On Learning with AI: "But what I love about the experience of sitting down with it is it just indulges my curiosity and my, like, my kind of fantastical ideas." - Dan Nestle [1:08:44] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Steve Rubel Steve Rubel | LinkedIn Timestamps 0:00 Intro 4:12 Discussion on "Seven Habits" and personal reflections 8:13 Steve Rubel discusses career evolution and blogging's impact 12:12 Dan Nestle discusses humility and change 16:19 Discussion on AI's Transformational Impact 19:07 Technological Change and Communications 24:44 Discussion on AI's impact on junior roles 27:23 Communications and Social Media Impact 29:51 AI and Workforce Adaptation 34:20 Leadership and AI's Role 37:13 Discussion on ANA AI Conference 41:01 Steve Rubel discusses AI experience 46:01 Steve Rubel discusses his role in qualitative research and adapting during the pandemic 49:04 Excel and Media Strategy 53:48 Experience and Evolution 57:08 Media Analysis and Strategy 1:01:20 Media and Client Expectations 1:05:40 Technological Revolution and Displacement 1:08:44 Curiosity and Learning with AI 1:12:03 Safe Use of AI Tools 1:17:20 Steve Rubel expresses optimism about the communications industry's future 1:19:25 Discussion on AI's impact on jobs 1:22:17 Outro (Notes co-created by Human Dan and Flowsend.ai) Learn more about your ad choices. Visit megaphone.fm/adchoices

MediaVillage's Insider InSites podcast on Media, Marketing and Advertising
Empowering Women in Media: Insights from Industry Leaders -- WomenAdvancing

MediaVillage's Insider InSites podcast on Media, Marketing and Advertising

Play Episode Listen Later Mar 25, 2025 40:21


In celebration of Women's History Month, WomenAdvancing host E.B. Moss is joined by an insightful panel of industry leaders for a special roundtable discussion. Joining us is Nafeesa Bratcher, Director of Customer Success at Optimum Media; Liz Rave, Vice President of Marketing at OUTFRONT Media; and Stephanie Versichelli, Senior Vice President of Ad Sales at Hallmark Media, who shared insights on professional development, work-life balance, and creating opportunities for women in the field.

Thematic Intelligence
174. Media insights: Trends shaping entertainment

Thematic Intelligence

Play Episode Listen Later Mar 10, 2025 13:29


In this episode, Costanza discusses the future of TV and entertainment, exploring the media landscape and the key trends shaping the industry.Join the Media Webinar here: https://events.zoom.us/ev/AsV725Kf0FrfPrGVAK28uqZJvj0GR4TNKBGU7fBUmZoVg21wsvu1~AkyvHY8coaOM0NocBsZxHIrYUwf4aQgP_xko45fWT5HrOUBCSkedFwih0Q Find us on LinkedIn: https://www.linkedin.com/company/globaldatastrategicintelligence/To understand how to use our Themes product, please contact us: customersuccess.strategic@globaldata.com +44 (0) 207 406 6764Host: Martina RaveniGuest: Costanza Barrai

The Louis and Kyle Show
Should You Trust The Media?

The Louis and Kyle Show

Play Episode Listen Later Feb 10, 2025 49:29


Avi Mayer is the former Editor-in-Chief of The Jerusalem Post, where he oversaw the most-read English-language news outlet in Israel and the Jewish world during one of the most pivotal periods in Israel's history. Leading a dynamic team through turbulent times, Avi managed a daily print newspaper and a 24/7 news website, guiding news coverage that resonated globally. In this video, Avi discusses the challenges of B2B media, the role of integrity in journalism, and his leadership at The Jerusalem Post. He reflects on the emotional impact of covering major events and the evolution of the media landscape, including AI's role. His insights offer valuable lessons on thoughtful writing and staying true to journalistic values. Tune in for a deep dive into the changing world of media and the enduring significance of integrity in storytelling. Chapters:(00:00) - Navigating B2B Media and Independent Publishers (02:44) - Importance of Integrity in Journalism (05:44) - The Legacy and Evolution of the Jerusalem Post(08:47) - Building Trust in Media: Insights from Jerusalem Post (14:41) - The Shift of News Platforms to Profit-Driven Channels (20:25) - The Complexity of Defining Journalism (23:12) - The Importance of Long-Form Journalism (28:54) - The Importance of Lifelong Learning (31:53) - The Importance of Writing Skills in the AI Era (34:50) - Challenges of AI in Education (38:05) - Emotional Impact of October 7th: A Personal Reflection (41:21) - The Importance of Thoughtful Writing (44:19) - Obby's Post-Jerusalem Post Career and Current Activities This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

This Is Woman's Work with Nicole Kalil
The Power of Positive Social Media: Insights from Upworthy's Lucia Knell | 261

This Is Woman's Work with Nicole Kalil

Play Episode Listen Later Dec 16, 2024 28:35


In this episode of This Is Woman's Work, we dive into building a healthy online environment—for yourself, your community, and the greater good. Our guest, Lucia Knell, Vice President of Upworthy and author of Good People: Stories From the Best of Humanity, shares her insights on harnessing social media for positivity and connection. Upworthy is known for uplifting and inspiring content, and Lucia has spent her career advocating for using the internet as a tool to unite rather than divide. Lucia's expertise has driven millions of social media engagements and inspired a movement to combat negativity online. Beyond her work, she's an advocate for mental health and believes in the power of digital detoxes—something I wholeheartedly support.  Takeaway: It's hard to be what you don't see, but when you look for the good and share it, positivity becomes contagious. The world needs more good, and so do you—so let it in, share it, and watch it grow. Connect with Lucia:  Website:  https://www.upworthy.com/  Book: https://books.disney.com/book/upworthy-good-people-stories-from-the-best-of-humanity/  IG: https://www.instagram.com/upworthy/  Related Podcast Episodes: Loneliness And The Value Of Connection with Kasley Killam F*@! Social Media with Nicole Kalil Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform!

TIME FOR A RESET
81 - The Neuroscience of Ads: Unlocking Consumer Behaviour with Co-op Media, Insights from Dean Harris

TIME FOR A RESET

Play Episode Listen Later Nov 26, 2024 36:15


“And there's an assumption or a label based on how far away the channel is from the point of purchase. Right? If it's near the till, it's conversion. If it's away from the till, it's brand building. Sitting on your couch is brand-building; if you're in a shop, it's conversion. “ Dean Harris, Head of Co-op Media NetworkIn this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with Dean Harris, Head of Co-op Media Network, to explore the fast-evolving world of retail media. They discuss the neuroscience behind consumer behaviour, the evolution of advertising frameworks, and Co-op's unique approach to measuring impact beyond immediate sales. Dean shares insights on leveraging retail media for brand differentiation and explains how Co-op's model sets it apart. They also delve into the future of AI in retail media, the challenges of upper-funnel advertising, and the leadership qualities required to thrive in this dynamic industry.Here are some key talking points from the episode:Resetting the Advertising AssumptionsMarketing as a ScienceChallenging Media Channel AssumptionsRetail Media and Consumer BehaviourBrand Differentiation and Advertising StrategyFuture of Co-op Media NetworkIncrementality and Industry StandardsThe Role of AI in Retail MediaLeadership Qualities in Retail MediaDean Harris is a dynamic marketing leader with over 15 years of experience spanning B2B and B2C markets. Starting his career in advertising at McCann Erickson, he managed global B2B client portfolios before transitioning to Co-op, where he has spent over a decade enhancing grocery and life services performance. Dean drives growth as Head of Co-op Media Network by leveraging convenience shopping insights and first-party data. Additionally, as Co-op's Enterprise Data Owner, he ensures customer data is handled responsibly.Support the show

The Morning Show
Poilievre Controlling the Message for Conservative MPs

The Morning Show

Play Episode Listen Later Nov 21, 2024 11:29


Greg spoke with Lucas Meyer, Senior Consultant, Communications and Media Insights at Enterprise Canada, about how Poilievre's office maintains tight control over what Conservative MPs say and do. Learn more about your ad choices. Visit megaphone.fm/adchoices

Toronto Today with Greg Brady
Poilievre Controlling the Message for Conservative MPs

Toronto Today with Greg Brady

Play Episode Listen Later Nov 21, 2024 11:29


Greg spoke with Lucas Meyer, Senior Consultant, Communications and Media Insights at Enterprise Canada, about how Poilievre's office maintains tight control over what Conservative MPs say and do. Learn more about your ad choices. Visit megaphone.fm/adchoices

Player: Engage
Blending Community and Social Media: Insights with Fiene Ziegler of InnoGames

Player: Engage

Play Episode Listen Later Nov 19, 2024 44:46


Episode Overview:In this episode, Greg Posner interviews Fiene Ziegler, Senior Community Management Specialist at InnoGames. Fiene shares her journey into gaming, insights on merging community management with social media, the importance of data-driven strategies, and her vision for the future of player engagement. Her experience sheds light on how to effectively manage online communities in a dynamic industry and adapt to new platforms to reach a wider audience.Topics: Community Management, Social Media Strategy, Gaming Industry Trends, Player EngagementKey Takeaways: Journey to Gaming and Community ManagementFiene shares her unique journey from studying law to entering the gaming industry as a community manager. Her initial involvement was volunteer-based, leading her to a full-time role at InnoGames, where she manages community engagement for titles like Forge of Empires. Her background adds depth to her role, as she balances passion for gaming with the objectivity needed for community management. Importance of Game Knowledge and Player PerspectiveFiene emphasizes the value of knowing the game inside and out, even as a manager. By actively playing Forge of Empires, she stays in touch with the player experience, offering insights to developers and community managers. Her expertise positions her as a resource within InnoGames for game-related decisions, showing how deep product knowledge can enhance community relations and drive engagement. Social Media and Community StrategyFiene discusses the blending of community management with social media strategy, a trend she's championed at InnoGames. Platforms like TikTok, Instagram, and YouTube are essential for player engagement, though InnoGames finds certain platforms, like Facebook, more effective for its demographic. Fiene advocates for tailored content that resonates with current players while reaching new audiences organically. Leveraging Data and KPIs in Community EngagementWith a data-driven approach, Fiene and her team monitor KPIs like engagement, reach, and active player response to measure campaign effectiveness. She uses tools like Power BI to track data, helping her strategize content and engage players more effectively. Her focus is to balance entertaining existing players while reaching out to potential players through innovative, data-backed campaigns. Future Goals and Constant LearningFiene talks about her career aspirations, expressing an interest in furthering her skills in social media and marketing. With a passion for learning and self-improvement, she highlights the significance of acquiring diverse skills—like using Premiere Pro and Canva—to stay current in a fast-evolving industry. Her commitment to growth serves as an inspiration for others in community management and social media roles.Episode Summary:In this episode, Fiene Ziegler provides a comprehensive look at what it means to manage and grow a gaming community. She offers practical insights into blending community engagement with social media strategies, leveraging data for decision-making, and building credibility through in-depth game knowledge. For gaming professionals and community managers alike, her journey and strategies are both inspiring and actionable, showcasing the impact of a well-rounded approach to community engagement.

Online-Karrieretag Podcast
Retail Media Insights: Exklusive Einblicke von Cyberports Expertin Désirée Mai

Online-Karrieretag Podcast

Play Episode Listen Later Nov 13, 2024 28:53


In dieser Folge nimmt uns Désirée Mai, Retail Media Lead bei Cyberport, mit hinter die Kulissen und erklärt, was genau Cyberport ist und was hinter dem spannenden Begriff „Retail Media“ steckt.Désiree gibt uns einen umfassenden Einblick in ihre Aufgaben, von der Strategieentwicklung bis hin zur Umsetzung und zeigt auf, wie Retail Media die Verbindung von Handel und digitaler Werbung neu definiert.Ein absolutes Muss für alle, die mehr über die Zukunft des digitalen Handels erfahren möchten!

The CPG View
Redefining Retail Media: Insights from Austin Leonard on Data, Strategy, and Evolving Consumer Trends (Austin Leonard, Senior Vice President, Business Development at Epsilon)

The CPG View

Play Episode Listen Later Nov 7, 2024 22:58


Can you elaborate on how your experience in event marketing, radio, and digital media has contributed to your proficiency in leveraging Retail Media Networks to drive advertising outcomes for retailers?   As someone passionate about learning and continuous improvement, can you share specific instances where you've adapted your strategies within Retail Media Networks to stay ahead of industry trends and deliver exceptional results for clients?   Given your expertise in areas such as programmatic display advertising and e-commerce strategy, how do you tailor your approach within Retail Media Networks to meet the evolving needs and preferences of both retailers and consumers?   How do you envision the future of Retail Media Networks (RMN) evolving with the integration of AI and person-first identity targeting, and what impact do you foresee this having on advertisers, retailers, brands, and publishers?   What are some common challenges faced by retailers when implementing and scaling their RMN platforms, and how can technology partners help address these challenges to drive success in the evolving digital advertising ecosystem?

The CPG Guys
Retail Media Insights With FMI's Mark Baum and NielsenIQ's Liz Buchanan

The CPG Guys

Play Episode Listen Later Nov 2, 2024 67:57


The CPG Guys are joined in this episode by Mark Baum, Chief Commercial Office at the Food Marketing Institute and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC - a consulting powerhouse that includes our co-host Sri, on the latest in retail media. They are interviewing brands, retailers and service providers to determine where this RMN topic evolves. The firest iteration of results is to be published at FMI mid winter in late Jan 2025.Follow Mark Baum on LinkedIn here: https://www.linkedin.com/in/mark-baum-28b8822/Follow FMI on LinkedIn here: https://www.linkedin.com/company/fmithefoodindustryassociation/Follow FMI online here: https://www.fmi.org/Follow Liz Buchanan on LinkedIn here: https://www.linkedin.com/in/liz-buchanan-35b2007/Follow NIQ on LinkedIn here: https://www.linkedin.com/company/nielseniq/Follow NIQ online here: https://nielseniq.com/global/en/We asked Liz & Mark these questions:1) Why partner on retail media, why now? Mark follows Liz.2) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution? Mark goes first.3) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only?4) what is NIQ's offerings on retail media? How does this complement what you do5) why partner on retail media, why now? 6) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution? 7) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only?8) what is NIQ's offerings on retail media? How does this complement what you do?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Bass Cast Radio
From Transformation to Triumph: Gene Jensen's Fishing Success and Social Media Insights

Bass Cast Radio

Play Episode Listen Later Oct 28, 2024 74:54


In the latest episode of Bass Cast Radio, host Brian Carter is joined by BassGeek, Thomas Aarons of Fishing the DMV, and special guest Gene Jensen, a prominent figure in the fishing community with over 476,000 YouTube subscribers. The episode kicks off with excitement over a young angler's victory at the Big Bass Tour on Smith Mountain Lake, and delves into Gene's remarkable personal transformation, including a significant weight loss journey. The discussion covers various aspects of social media's impact on the fishing industry, with insights into Gene's experiences and strategies, including his innovative use of technology like Starlink for live streaming while fishing. The conversation transitions into Gene's recent success at a Bassmaster Elite Kayak Series event, where he shares detailed techniques and strategies that led to his victory. The hosts explore the dynamics of competitive fishing, the evolving landscape of content creation, and the importance of diversifying across different social media platforms to adapt to the ever-changing digital world.Become a supporter of this podcast: https://www.spreaker.com/podcast/bass-cast-radio--1838782/support.

The Morning Show
THINK TANK with Dani Stover, Ben Mulroney & Lucas Meyer

The Morning Show

Play Episode Listen Later Oct 18, 2024 23:36


Greg Brady and the panel of: Dani Stover, Host of ‘Let's Talk with Dani Stover' on the Corus Radio Network, Ben Mulroney, 640 Toronto Contributor Lucas Meyer, Senior Consultant, Communications and Media Insights, Enterprise Canada Discuss: 1 -Liberal MPs will present official demand for Trudeau to resign in coming days, sources say   2 - Doug Ford plans to rip out existing bike lanes that are bringing traffic ‘to a standstill'   Learn more about your ad choices. Visit megaphone.fm/adchoices

Toronto Today with Greg Brady
THINK TANK with Dani Stover, Ben Mulroney & Lucas Meyer

Toronto Today with Greg Brady

Play Episode Listen Later Oct 18, 2024 23:36


Greg Brady and the panel of: Dani Stover, Host of ‘Let's Talk with Dani Stover' on the Corus Radio Network, Ben Mulroney, 640 Toronto Contributor Lucas Meyer, Senior Consultant, Communications and Media Insights, Enterprise Canada Discuss: 1 -Liberal MPs will present official demand for Trudeau to resign in coming days, sources say   2 - Doug Ford plans to rip out existing bike lanes that are bringing traffic ‘to a standstill'   Learn more about your ad choices. Visit megaphone.fm/adchoices

Handbag Designer 101
Fashion, Trend, and Media Insights with Lauren Parker of Fairchild Studios

Handbag Designer 101

Play Episode Listen Later Oct 8, 2024 45:12 Transcription Available


Ever wondered how to balance transparency and creativity in modern advertising? In this enlightening episode of the Handbag Designer 101 podcast, we welcome Lauren Parker, the dynamic director of Fairchild Studios, to share her wealth of knowledge on managing sponsored content across multiple platforms such as webinars, fireside chats, and white papers. Lauren uncovers the intricacies of thought leadership and storytelling in promoting a company's product, offering a masterclass in how brands can maintain authenticity and transparency in today's evolving advertising landscape.Next, we navigate the bustling world of trade shows, focusing on the unique challenges and opportunities they present for small and independent brands. Get insider tips on making a splash at events like Licensing Expo and the Fancy Food Show, from innovative booth designs to engaging storytelling techniques. Lauren and I tackle the increasingly vital role of sustainability in brand narratives, weighing the financial and logistical hurdles that small brands face when adopting eco-friendly practices.Finally, we delve into the multifaceted realm of sustainable fashion, media relations, and trend forecasting. We peel back the layers on the environmental impact of leather, the importance of consistent social responsibility, and the crucial elements of a newsworthy press release. Explore the latest in color trends and material innovations, and discover how brands can navigate the intricate market dynamics of today, especially with the rising consumer interest in vintage fashion. This episode is a treasure trove of insights for anyone passionate about the ever-evolving fashion industry.Connect with Lauren: https://www.linkedin.com/in/lauren-parker-6490591/Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

The Lovin Daily
Flight Cancellations Amid Unrest, Dubai's 2033 Trillion AED Vision, Ebraheem Al Samadi on Diddy Scandal, Vlogger's Cat Injury, and Social Media Insights with Mohammed Nagia

The Lovin Daily

Play Episode Listen Later Oct 2, 2024 30:17


-More Flights Cancelled Due To Regional Unrest-Dubai's 2033 Strategy: An AED Trillion Real Estate Boom, Education And A Cashless City-Ebraheem Al Samadi Shares His Take On Viral Diddy ScandalDubai Vlogger Reveals Her Cat Was Found With A Bullet WoundMohammed Nagia: Positivity, Social Media Secrets & The Ups & Downs Of Content Creation

Coming In Hot
Spicy Q&A with Caroline and John: Secrets to Lasting Love & Social Media Insights!

Coming In Hot

Play Episode Listen Later Sep 30, 2024 36:04


In this fun-filled episode, Caroline brings back John for an unfiltered Q&A session. They dive into how they handle social media's impact on family life, their unique approaches to maintaining intimacy post-menopause, the challenges of setting realistic expectations in relationships, and the importance of understanding family backgrounds before tying the knot. Plus, hear the hilarious and heartwarming story of how they met and kept their romance alive for over two decades. Don't miss their candid advice and personal anecdotes on love, marriage, and navigating life's ups and downs with laughter and respect.Music credit: Nikka Costa “It's Just Love”Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Sponsors:Go to THEOUAI.com and use promo code HOT for 15% off any product.Book your virtual visit today at JoinMidi.com. Save 15% on LifeStride.com and Amazon with code CAROLINE15Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Digital Revolution Podcast - With Eli Adams
Elevate Your Brand Using SEO and Social Media Insights With Ari Mason

The Digital Revolution Podcast - With Eli Adams

Play Episode Listen Later Sep 26, 2024 81:35


Send us a textJoin us for this insightful episode of The Digital Revolution Podcast, where we dive into the synergy between social media and SEO with the expertise of Ari Mason, a seasoned marketing consultant and fractional CMO. Discover actionable strategies to enhance your digital marketing efforts and establish a robust online presence.Episode Highlights:Ari Mason's Journey: From journalism at NBC to leading marketing strategies in the digital space, Ari shares her diverse experience and the pivotal moments in her career.Understanding SEO and Social Media: Learn how these two elements interact to boost your brand's online visibility and authority.The Role of Content: Explore the importance of a cohesive content strategy across different platforms and how it supports your SEO objectives.Common Pitfalls in Digital Marketing: Ari discusses typical mistakes businesses make in linking social media efforts with SEO and how to avoid them.Tools and Tips: Get recommendations on tools to monitor and enhance your social media campaigns and understand the long-term benefits of a well-rounded SEO strategy.Key Takeaways:Brand Advocacy: The significance of representing your brand effectively across all platforms.Strategic Content Creation: The necessity of frequent, valuable content tailored to various stages of the consumer journey.Integrating Social Media with SEO: How a strong social media presence can complement and enhance your SEO efforts by building trust and authority online.For anyone looking to refine their digital marketing skills or understand the intricate relationship between social media and SEO, this episode is packed with valuable insights and actionable advice. Whether you're a business owner, a budding marketer, or a seasoned professional, Ari's expertise will equip you with the tools to elevate your online strategy.Don't miss out on this comprehensive guide to mastering the art of digital marketing through the effective use of SEO and social media.Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Singletrack
The Evolution of Endurance Sports Media: Insights with Matt Trappe

Singletrack

Play Episode Listen Later Sep 11, 2024 73:53


Text us your thoughts about this episode or ideas for future episodes!In this episode, I'm excited to welcome Matt Trappe to the show. If you've been following ultrarunning media over the past decade, Matt's name might ring a bell. He's been behind some fantastic content over the last decade, including Jim Walmsley's "Lighting The Fire" series, "Droddy," and "Leadman: The Dave Mackey Story," among other influential projects.Matt has recently launched a new brand called Auteur Sportif, which we'll link to in the show notes below. He's also an insightful follow on LinkedIn, where he shares valuable commentary on the latest news inside the creative and business realms of endurance sports.In our conversation, we dive into a range of topics, such as the role of storytelling in brand marketing, the significance of context and human connection in athlete narratives, and how the digital age is reshaping marketing in the trail running space. We also discuss the fragmentation of cultural conversations and the need for brands to engage with their audiences in new ways. Additionally, we explore the potential split between professional and participant markets in ultrarunning, and have some fun exploring open job roles in the sport, like the PR position at UTMB and the Global Creative Director role at Salomon.Timestamps:02:24 The Power of Filmmaking in Athlete Narratives07:45 Balancing Brand Marketing and Performance Marketing15:01 The Rise of Niche Brands in the Digital Age19:08 Navigating the Fragmented Cultural Conversation21:12 The Value of Long-Term Brand Marketing27:38 The PR Opportunity of a Lifetime at UTMB37:19 The Power of Storytelling44:52 The Evolution of Races54:14 Marketing Activations and Moments58:08 Decoupling Athletes from RacesPartners:Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack10 at checkout on their website (https://www.runinrabbit.com/) to get 10% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.Pillar Performance - use code SINGLETRACK at checkout on their website (https://pillarperformance.shop/) to get 15% off your next order. Additional Links:Follow Matt on LinkedIn, Personal Website, Auteur SportifFollow Finn on Instagram, Strava, Youtube, and PatreonSupport the show

The CPG View
Driving Innovation in Retail Media: Insights from Albertsons Media Collective (Evan Hovorka, VP Product and Innovation at Albertsons Media Collective)

The CPG View

Play Episode Listen Later Aug 22, 2024 24:54


In your role at Albertsons Media Collective, how do you approach innovation in building data and marketing products for retail media? Can you share a recent project that exemplifies your innovative approach and its impact on the business? The retail media landscape is constantly evolving. How do you stay ahead of industry trends and ensure that Albertsons Media Collective adapts effectively? Can you provide an example of a trend you capitalized on early and its outcome? What are some of the key challenges you face in product development within the retail media sector, and how do you overcome them? Could you describe a particularly challenging product you developed and the innovative solutions you implemented? Building effective teams is crucial for innovation. How do you foster collaboration and creativity within your team at Albertsons Media Collective? Can you share an instance where teamwork significantly contributed to the success of a project? Reflecting on your extensive career, what has been your most rewarding professional experience, and what advice would you give to aspiring leaders in the product and innovation space?        

Mitlin Money Mindset
Scaling Your Business with Social Media: Insights from Thomas Kopelman (Ep. 197)

Mitlin Money Mindset

Play Episode Listen Later Aug 7, 2024 38:35


Contrary to popular belief, scaling your business to new heights could start with a tweet. Want to learn how? Join Larry Sprung as he chats with Thomas Kopelman, co-founder of AllStreet Wealth, about his fascinating journey from an aspiring basketball player to influential financial planner and content creator. Follow along as Thomas shares valuable insights on how he's utilized social media, particularly X (Twitter), to connect with clients and grow his practice. Learn about the pivotal moments that shaped his career, the importance of personalization in financial planning, and the innovative strategies he employs to attract and retain clients. Here is what you can expect to learn about:  How to use social media to obtain new clients The difference between social media marketing and personal branding The significance of niching down to serve business owners effectively Hiring and delegating tasks that are not in your area of expertise Creating sustainable and engaging content for financial advisors And more!   Resources: Mitlin Financial   The JOY and Productivity Journal by Lawrance Sprung AllStreet Wealth This Is Not Financial Advice” with Josh Brown, Episode #180 Unearthing Wisdom with Epic Gardening's Kevin Espiritu, Episode #185   Connect with Larry Sprung:  LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung   Connect withThomas Kopelman:  LinkedIn: Thomas Kopelman X (Twitter): Thomas Kopelman Instagram: Thomas Kopelman YouTube: Thomas Kopelman ThomasKopelman.com  The Long Game Podcast   About our Guest: Thomas Kopelman is a seasoned financial planner and co-founder of AllStreet Wealth boasting a multifaceted career encompassing blogging, podcasting, and content creation. Recognized as a Top 23 Millennial Advisor by Business Insider and named a Top Young Advisor to Watch in 2023 by FA Mag, Thomas launched his career after graduating from Butler University. His dedication lies in guiding millennials to navigate financial complexities and align their resources with their life goals. Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.

Drunk On Social
Olympic Controversies & Social Media Insights - Ep.159

Drunk On Social

Play Episode Listen Later Jul 31, 2024 22:29


Summary:   In this episode of the Social Genius Podcast, Tristan and Jeff tackle the controversy surrounding the Olympic opening ceremony and its impact on social media. They explore the emotional reactions and biases that shape public perception, emphasizing the importance of understanding different viewpoints. The discussion also covers the role of social media in spreading both love and hate, and how to navigate these dynamics effectively. For a deeper look into these engaging topics and more, be sure to watch the full video!   Episode Highlights:   Controversial Olympics opening ceremony Misinterpretation of religious imagery Social media reactions and radical views Olympics' connection to Greek culture Comparison to the Last Supper Social media echo chambers Inclusivity & love on social media Social media amplifying controversies Jeff on non-religious social media Balancing beliefs with social content Avoiding judgment on social media Influence needs diverse interactions Hypocrisy in religious posts Engaging during the Olympics Making fun of Olympic sports Speed walking and early celebration Olympic moments for social content Posting Olympic statistics Encouraging thoughtful posts Community settings & surfing   Tags    DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,  

Relationships Rule
Crafting Compelling Stories: Mickie Kennedy's Media Insights | RR269

Relationships Rule

Play Episode Listen Later Jul 30, 2024 38:30 Transcription Available


Today, we're diving into the world of press releases and media relations with Mickie Kennedy, the founder and president of eReleases. Celebrating 25 years in the business, Mickie has witnessed the evolution of the press release industry firsthand.Join us as we explore the differences between traditional newswires and article-based newswires, uncover the secrets behind creating newsworthy press releases, and learn why an amazing quote can make all the difference in captivating journalists. Mickie will share invaluable tips for small businesses on how to gain national media attention and build strong relationships with local media outlets. Plus, we'll touch on the challenges of modern media landscapes and the importance of a unique selling proposition in your pitches.Whether you're a small business owner, entrepreneur, or coach, get ready to take notes—Mickie's insights could transform how you approach media relations. And don't forget, Mickie's rainbow glasses aren't just a style statement—they're a symbol of his colorful and impactful career. Stay tuned for an enlightening conversation!In this episode you will learn: The differences between traditional newswires like Business Wire and PR Newswire, and article-based newswires such as the Associated Press and ReutersHow building relationships with local media is crucial for small businesses to gain visibility and credibility.The importance of focusing on the story behind your data to make your press releases newsworthy and engaging for journalists.Strategies for small businesses to build lasting relationships with local media by regularly reaching out with captivating pitches and maintaining persistence.Mickie's insights on book marketing, especially for self-published and smaller authorsYou can reach Mickie at: eReleases2@gmail.comWebsite: https://www.ereleases.com/LinkedIn: https://www.linkedin.com/in/publicity/Facebook: https://www.facebook.com/ereleases.press.release.distributionA little about me: I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected. In appreciation for being here, I have a couple of items for you: A LinkedIn Checklist for setting up your fully optimized Profile: An opportunity to test drive the Follow Up system I recommend by taking the 3 Card Sampler—you won't regret it. Connect with me: http://JanicePorter.com

What's Contemporary Now?
The Evolution of Media: Insights from Willa Bennett

What's Contemporary Now?

Play Episode Listen Later Jul 15, 2024 36:56


Willa Bennett, a trailblazing force in media, is the editor-in-chief of Highsnobiety, steering the publication to new heights of innovation and influence. A Forbes 30 Under 30 luminary, her journey began at Seventeen, pioneering its queer vertical before igniting social strategies at GQ, and championing diversity as Condé Nast's global co-chair. The American Society of Magazine Editors recognized her for social media excellence and video programming, and her leadership at Highsnobiety garnered recognition in the Digiday and Muse Awards. Highlighting the importance of authentic narratives in connecting with young audiences, what she sees as contemporary now is pushing the boundaries and shaping the future of media—even if that means tuning out the background noise and tapping into real community.  Episode Highlights: Bennett grew up in LA, balancing two passions: masculine menswear magazines and hyper-feminine ballet practice. Talking about her early passion for vintage finds and retro styles, Bennett says experimenting with styling became another medium for her, “like writing.” She grew up reading publications like Teen Vogue, Seventeen, Nylon, and Dazed—publications she says understood young consumers and which she still keeps a few print copies.  Bennett moved up through various roles in the industry at a time when social media marketing was in its more raw, early stage. Her role at Highsnobiety gives her creative freedom in that it moves with the youth culture and its fast-paced, creative, adaptive, and reactive workplace environment. Bennett is ahead of the curve, balancing personal perspective with editorial consideration and curation. Her team at Highsnobiety pushes a particular and intentional editorial vision, championing designers and talent that they want to carve out a space for.  Some of Bennett's favorite cover stars have been Billie Eilish, Andre 3000, and Pamela Anderson, though she felt strongly about the Dries Van Noten cover.  Bennett has spoken about forming real connections as a priority over solely professional relationships, despite how “transactional” the industry can be.  Under Bennett's eye, Highsnobiety's niche is to move in tandem with the zeitgeist instead of against it, never telling readers what to do or who to wear.  Bennett considers real-life events crucial to foundational community building, saying, “that to me is a way bigger metric of success than like any influencer with 16 million followers posting one slide that everyone's going to skip over anyway.”  She's published poetry collections benefitting The Audre Lorde Project for queer youth.   For Bennett, deleting social media is what's contemporary now, surprisingly.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Edtech Insiders
Transforming Children's Education through Media: Insights from Sara DeWitt of PBS KIDS

Edtech Insiders

Play Episode Listen Later Jul 15, 2024 28:36 Transcription Available


Send us a Text Message.As Senior Vice President and General Manager, PBS KIDS at PBS, Sara DeWitt is responsible for the strategic direction of a dynamic media service that supports the entire ecosystem in which children learn, including parents, teachers and the community.Ms. DeWitt leads a cross-disciplinary team charged with content production, digital development, multi-platform asset distribution, educational product creation and marketing and communications for PBS KIDS, the #1 children's educational media brand. DeWitt previously served as Vice President of PBS KIDS Digital, leading innovative strategies that built educational experiences for kids across media platforms. Having spent over 20 years in public media, she has played an integral role in the digital transformation of PBS KIDS. DeWitt has overseen the pbskids.org website, PBS KIDS streaming video services, and the PBS KIDS portfolio of educational apps for children and caregivers. Under her leadership, PBS KIDS has produced award-winning games and apps, AR experiences, podcasts and second screen technologies; developed a learning analytics platform to better understand children's learning gains through gameplay; and established itself as a gold standard in children's digital privacy and security.DeWitt is a regular speaker on the subjects of digital privacy, games and learning, and has authored academic papers and editorials on children's media and its educational impact. She gave a widely shared TED Talk debunking myths about screen time, and has presented at high-profile conferences such as SXSW, Games for Change, CES, the Grace Hopper Celebration and the Atlantic Education Summit. Through speaking engagements and panels, she has lent her voice to important conversations about career and family, and inspiring young girls to aim for careers in the sciences. In 2014, she was named one of the top 42 Women Leading in Education by the USC Rossier School of Education, and she also was recognized with Cynopsis Media's Top Women in Digital Award in 2016 and 2017. Most recently, DeWitt was honored with the 2020 Hedy Lamarr Award for Innovation in Entertainment Technology.Prior to joining PBS, DeWitt worked as a preschool teacher and as a field researcher studying media habits of children in rural areas. DeWitt holds an MA and a BA in English from Stanford University, as well as a certificate from the university's Children Society and Public Policy Curriculum.This season of Edtech Insiders is once again brought to you by Tuck Advisors, the M&A firm for Education Entrepreneurs. Founded by serial entrepreneurs with over 25 years of experience founding, investing in, and selling companies, Tuck believes you deserve M&A advisors who work just as hard as you do.

Fintech Hunting
Empowering the Mortgage Industry Authenticity and Social Media Insights with Raquel Borras

Fintech Hunting

Play Episode Listen Later Jun 26, 2024 28:03


Join us on this exhilarating episode of the Fintech Hunting Podcast as we dive into the fascinating world of fintech and content creation with the remarkable Raquel Borras—a true social media sensation, celebrated speaker, and the creative force behind 'Roc the Boat'. An expert in helping professionals amplify their digital presence, Raquel shares her journey from enhancing regional strategies to stepping into a pivotal role in the corporate marketing team at New American Funding. In this episode, Raquel illuminates the challenges and triumphs of content creation, revealing the hurdles loan officers face when entering the digital arena—especially when tackling video content. Her adeptness at making genuine connections shines through as she elaborates on her methods for disarming and engaging with professionals to help them present their authentic selves online. Raquel also delves into the transformative power of social media, emphasizing the profound impact it can have on personal and professional growth. With her unique blend of professional insight and infectious enthusiasm, she offers invaluable advice for navigating and excelling in the ever-evolving landscape of social media marketing. Whether you're a fintech enthusiast, a marketing professional, or someone looking to harness the power of digital platforms, this episode is packed with wisdom, laughs, and real-world advice. Tune in to discover how to craft compelling content, foster meaningful connections, and bring your authentic self to the forefront of your professional endeavors. Key Highlights:

The Swell Pod
Social Media Insights from Caitlin Henning Montoya

The Swell Pod

Play Episode Listen Later Jun 10, 2024 32:17


In Episode 064 of the #kilnroadtrip, created and produced by The Swell Pod, hosts Spencer McKeown and Josh Taylor interview Caitlin Henning Montoya, Owner & CEO of Get Social with Cait. Check out today's episode and every other installment of the Kiln.Roadtrip by listening, watching, and subscribing to the podcast here - https://linktr.ee/theswellpod https://www.getsocialwithcait.com/ - Life's too short for bad social media.' From interactive classes to personalized coaching sessions, we offer hands-on learning experiences to help you navigate the ever-changing world of social media. Location: Kiln. Boulder The Kiln Road Trip: Uncovering Deep Truths with 100 Pleasantly Rebellious Humans. 10 days. 5 States. 3,580 Miles.100 Interviews! Daily episodes starting on March 5, Monday to Friday, for the next 100 days, followed by a short documentary and a book about the journey. Thank you to the partners and sponsors who made the kiln.roadtrip possible: KILN, MOTERRA, TORUS And thank you to the crew who helped us document and share the journey: DENISSE LEON, TY COTTLE, NATHAN CLARK, FINDLAY MCKEOWN #SwellPod, #KilnRoadTrip, #Kiln, #MotorraCamperVans, #podcast, #interview, #innovation, #resilience, #communitybuilding, #passion, #purpose, #community, #diversity, #collaboration, #thoughtleadership, #100interviews, #entrepreneur, #CEO, #leadership

The EAC Show
The EC Show: Social Media Insights with Ashley Oliver

The EAC Show

Play Episode Listen Later May 3, 2024 23:34


Tune in to the latest episode of The EC Show as we sit down with Ashley Oliver from Ignite Social to delve into the crucial topic of social media content management for businesses! Join us as we recap previous insightful discussions with Ashley and explore our future plans for onboarding new clients. Plus, don't forget to check out our brand new EC Respect Military Camo Edition merch, available now at enasiacolon.com! Show your support for our troops and for Enasia and Ej by snagging your exclusive merch today. #TheECShow #SocialMediaManagement #ECRespect #SupportOurTroops #EnasiaColon #EmilioColonJr --- Support this podcast: https://podcasters.spotify.com/pod/show/theeacshow/support

The Network
Episode 80: Social Media Insights with Jillian Huellinghoff

The Network

Play Episode Listen Later Mar 20, 2024 15:42


Join us for another student conversation as we chat with Jillian Huellinghoff from Washington CAPS in Washington, Missouri. Her apprenticeship with a local community hub-turned-coffee shop, Exit 11, has provided her with valuable management experience in curating social media content. Jillian's journey in CAPS serves as a testament to the remarkable work students can accomplish when entrusted with genuine responsibilities. Especially those who may not be social media-savvy are bound to gain valuable insights from this talented content creator!The Network is all about discovering the CAPS Model. The CAPS Network is a 501(c)3 supporting over 100 programs, in 21 states and 4 countries. CAPS reimagines education to be a learner centered, profession based experience that catapults young people into passion and purpose. CAPS is going where students lead.Find us!Twitter: @capsnetLinkedIn: CAPS NetworkFacebook: CAPS NetworkInstagram: @capsnetwork

Powering Travel
The intersection of tech and travel

Powering Travel

Play Episode Listen Later Feb 28, 2024 33:35


Wondering how new technology like AI will impact travel? In this episode, guest host Richard Kocher, Senior Director of Media Insights and Planning at Expedia Group, is joined by travel journalist Siew Hoon Yeoh to discuss the role of technology in travel. Siew Hoon is the founder of Web in Travel, and has been covering the impact of tech on the travel industry since the early 2000s. She believes that travel is still a human industry —after all, it's humans who travel, not robots. However, she also believes that tech like AI has the potential to revolutionize the way we travel. The two dive into how AI has allowed people to plan less and live in the moment by providing hyperpersonal recommendations on the spot, eliminating the need to plan every step of a trip. They also talk about how new tech is helping travelers streamline their experiences. Join Richard and Siew Hoon for an enlightening conversation about the future of tech and travel, and tune in to hear insider predictions on travel technology innovations and tips on keeping up with the ever-evolving industry. Powering Travel is produced by Expedia Group in association with Quill. Learn more at partner.expediagroup.com.

The Ad Project
Retail Media Insights: Navigating Amazon Ads and Future Frontiers with Anders Hjorth

The Ad Project

Play Episode Listen Later Feb 21, 2024 41:35


SummaryAnders Hjorth, an expert in retail media, discusses his journey into the Amazon and retail media space and the rise of Amazon ads. He defines retail media as advertising in commerce and highlights the differences between retail media in Europe and North America. Anders also explores the challenges of allocating budget and achieving consistency in data and reporting. He shares his excitement about the future of retail media, including the integration of video and CCTV and the ability to tell transmedia stories. Connect with Anders on LinkedIn for more insights into retail media: https://www.linkedin.com/in/ahjorth/TakeawaysRetail media is the integration of advertising and commerce.The rise of Amazon ads has transformed the digital marketing landscape.Retail media in Europe differs from North America due to market size and language barriers.Allocating budget and achieving consistency in data and reporting are major challenges in retail media.Exciting developments in retail media include the integration of video and CCTV and the ability to tell transmedia stories.

The CPG View
Navigating Retail Media: Insights on Standardization, Data Innovation, and the Future of CPG Advertising (Jeffrey Bustos, IAB & Vin Lay, Albertsons Media Collective)

The CPG View

Play Episode Listen Later Feb 9, 2024 26:15


Could you elaborate on how data is revolutionizing the way CPG companies approach retail media? What are some data-driven strategies that are proving to be game-changers? Can you elaborate on why these specific methodologies are crucial for Albertsons Media Collective? How does Albertsons Media Collective's approach to measurement transparency directly benefit your CPG clients? What are some of the challenges you foresee in getting other Retail Media Networks (RMNs) to adopt similar standards for measurement transparency? Opportunities? Could you share some behind-the-scenes insights into the research and collaboration that went into creating this comprehensive guide? What was the most surprising finding during your research? What trends do you see emerging in the CPG advertising landscape, especially in the context of digital transformation and data analytics?

Retail Media Moguls
Unlocking the Power of Retail Media: Insights from David Glaza, Founder and CEO of DIGITS Agency

Retail Media Moguls

Play Episode Listen Later Jan 25, 2024 31:13


Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. Today's special guest is David Glaza, Founder and CEO of DIGITS Agency, a retail media services provider for omnichannel grocery retailers and brands. Join us as we discuss the challenges faced by regional grocers, the importance of data science in retail, and the potential for innovation in in-store marketing. David also provides advice on setting up a retail media department within a mid-level grocery store. If you're interested in learning about the future of retail media and how data science can drive sales, this podcast is a must-listen.

Powering Travel
From inspiration to booking: How travelers purchase

Powering Travel

Play Episode Listen Later Jan 17, 2024 33:13


Is there a typical path to purchase when it comes to booking travel? Join guest host Richard Kocher, Senior Director, Media Insights & Planning, as he interviews Cheryl Miller, Senior Vice President of B2B Marketing at Expedia Group. Cheryl has extensive experience in marketing and go-to-market initiatives for large tech companies, and together, they discuss the findings of Expedia's Path to Purchase Report, an in-depth study that explores how travelers make decisions when planning their next trip. Cheryl highlights that the path to purchase is winding, long, and never straightforward. She also emphasizes the importance of employing an omnichannel marketing approach, as the report uncovered the variety of channels travelers explore when booking travel, such as social media and OTAs. She and Richard also discuss some of the many other important insights from the report, like the influence of advertising, the role of loyalty, and how to engage travelers at each step along the journey. This episode offers a compelling glimpse into the intersection of technology, consumer behavior, and marketing strategies. The Path to Purchase ReportPowering Travel is produced by Expedia Group in association with Quill. Learn more at welcome.expediagroup.com.

Love All Sales
RV Chronicles: Success, Sales, and Social Media Insights Featuring Matt Foxcroft of MattsRVReviews

Love All Sales

Play Episode Listen Later Jan 15, 2024 71:04


Welcome to 'RV Chronicles,' the podcast where we delve deep into the world of recreational vehicles, sales strategies, and social media success. Join us as we navigate through fascinating conversations with industry insiders and influencers who have made their mark in the RV industry. In this episode-packed journey, we discuss everything from YouTube fame, Instagram growth, and the importance of consistency, to RV sales strategies, marketing techniques, and industry insights. Discover how YouTubers with massive followings find their niche in the RV world, explore their journeys from humble beginnings to success, and get insights into the challenges and triumphs of the RV industry. Dive into the secrets of authenticity in social media, dealing with haters, and the ever-evolving landscape of content creation. Whether you're an RV enthusiast, a budding entrepreneur, or simply curious about the RV lifestyle and social media success, 'RV Chronicles' is your gateway to a world of adventure, entrepreneurship, and valuable insights. Tune in to get inspired, learn from the experts, and embark on a thrilling journey through the RV industry and social media landscape!

Retail Media Moguls
Rolling Back the Year: Retail Media Insights from Five Industry Leaders

Retail Media Moguls

Play Episode Listen Later Dec 22, 2023 33:13


Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. We're nearing the end of the year, and what better time to relive some of the highlights and priceless insights we've had on the show this season? Today, we'll be revisiting five of our special guests. So sit back, grab a cup of your favourite beverage, and listen in.

Expert in You Podcast with Ann Carden
Navigating the Changing Tides of Social Media: Insights with Sherrilynne Starkie

Expert in You Podcast with Ann Carden

Play Episode Listen Later Nov 8, 2023 30:46


In this episode of the Expert In You Podcast, host Ann Carden welcomes guest Sherrilynne Starkie, a seasoned professional in the digital marketing and PR industry. With almost three decades of experience, Sherrilynne shares her inspiring backstory of turning her life around as a young single mother and breaking into the field during a recession.Throughout the episode, Sherrilynne emphasizes the importance of adapting to the ever-changing landscape of social media and digital marketing. She discusses the volatility of platforms like Twitter and advises businesses to establish a presence on multiple platforms to mitigate risk. Sherrilynne also highlights the growing popularity of LinkedIn among journalists and the need for businesses to leverage it for media relationships. The conversation then shifts to the rise of TikTok as an effective platform for reaching youth audiences. Sherrilynne provides insights into TikTok's advertising capabilities and suggests that businesses take a different storytelling approach when creating content for this platform. Despite concerns about its Chinese heritage, she believes TikTok is here to stay, especially among audiences under 40. The episode concludes with Sherrilynne promoting her podcast, "Women over 50," where she addresses issues of ageism in the communications profession and interviews self-employed women who have taken control of their careers and wealth.Overall, Ann and Sherrilynne provide valuable insights and advice for navigating the digital marketing landscape and harnessing its potential for business growth.Key Moments: [00:03:56] Seeking career change, found perfect fit in PR.[00:07:05] Wide-ranging career: various clients and sectors, now independent.[00:09:28] Gender dynamics impact communication professionals' careers.[00:15:33] Early days, content changes everything, be cautious.[00:16:26] Allocate budget wisely on Twitter due to volatility.[00:20:35] Drastic change in platform control, uncertain future.[00:24:42] Consider integrating TikTok for successful marketing.[00:27:37] Own content, build expertise, fuel social media.About the Guest: Sherrilynne Starkie had a challenging start to her adult life. At the age of 20, she found herself in a marriage that didn't work out, and by the time she was 23, she was a single mother of two young children. Struggling to make ends meet, Sherrilynne resided in a small apartment above a bar in downtown Ottawa. Despite the difficult circumstances, she persevered and worked part-time in retail, trying her best to provide for her family. Sherrilynne experienced firsthand the hardships and obstacles life can throw at an individual, which shaped her resilience and determination.How to connect with Sherrilynne Starkie: Website : https://sherrilynnestarkie.com/LinkedIn - https://www.linkedin.com/in/sherrilynne/Twitter : https://twitter.com/sherrilynneFacebook - https://www.facebook.com/SherrilynnePR/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us

Catalytic Leadership
Peering into the Future of Social Media: Insights and Leadership From Digital Marketing Maven Mandy Hoskinson

Catalytic Leadership

Play Episode Listen Later Oct 16, 2023 59:02 Transcription Available


Send us a Text Message.What if you could peer into the future of social media and tap into the resources of a seasoned digital marketing maven? Today, we're in for a treat as we have the opportunity to do just that with our esteemed guest, Mandy Hoskinson. Based in Los Angeles, Mandy wears multiple hats as a visual artist, a digital marketer, and the proud founder of her own boutique marketing agency. Mandy invites us into her world, shedding light on her journey from leading projects at UCLA to carving her niche in the digital marketing industry. Her unique approach to leadership, which involves actively removing obstacles and focusing on team welfare, is truly inspiring.Mandy shares her perspective on the future of social media, emphasizing the importance of embracing new technologies as an early adopter. She believes in the power of tech stack sharing and the potential of AI tools in marketing. From her experience, Mandy gives us a glimpse into the benefits of CEO social accounts and how they can be optimized for positivity and vulnerability, particularly on platforms like LinkedIn. We round off this discussion of digital trends with Mandy's insights on how creative practices can be used in tools like Google Sheets for personal growth.In the final stretch of our conversation, Mandy opens up about her personal journey and the transformative power of honesty. She underscores the significance of learning from mentors, defending your team, and the importance of reading and personal creative practice. Mandy's story is a testament to the potential for success in both digital marketing and creative pursuits and serves as a valuable guide for all aspiring leaders in the digital world. Tune in for an episode filled with wisdom, insights, and a generous dose of inspiration from Mandy Hoskinson.Connect with Mandy on LinkedIn at https://www.linkedin.com/in/amandahoskinson/Support the Show.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

Mentors on the Mic
Mini-Series: Social Media Insights: Q&A Session with Expert Heidi Dean on Content, Branding, Analytics, and Networking (Part 4/4)

Mentors on the Mic

Play Episode Listen Later Sep 1, 2023 44:03


Ready to elevate your social media game? Join us for an enlightening session with Heidi Dean, a master of social media strategy, as we uncover the secrets to crafting an irresistible online persona. In this engaging episode, we're diving into your most pressing questions: How can you build a compelling brand on Instagram? Heidi shares practical steps to showcase your unique identity. What is Heidi's process? How did she start her social media profile without a team? Mastering the art of a captivating first impression: bio optimization, highlight bubbles, and hashtag strategies. What's the ideal posting strategy? Heidi reveals tips for keeping your audience engaged and coming back for more. Achieve networking excellence: Explore collaboration, engagement, and strategic growth while nurturing valuable connections. But wait, there's more! Heidi Dean opens her digital playbook: Behind the scenes: Heidi's content creation journey from a one-person operation to a well-coordinated team. Repurposing magic: Discover her step-by-step process for tailoring content across different channels, from blogs to TikTok. Decoding analytics: Gain insights into Instagram analytics, watch time, audience retention, and more. Essential tools of the trade: Heidi reveals her favorite apps for crafting standout content. Engaging your audience: Should you speak directly to your followers or ride the trend wave? Heidi shares her winning approach. Networking like a pro: From casting directors to writers, learn Heidi's tips for building authentic connections online. Uncover a wealth of social media insights and supercharge your online presence. Tune in to this episode and embrace the digital spotlight with confidence! Heidi Dean is known as the industry's top social media strategist for actors and the creator of Marketing4actors.com. She's a social media writer for Backstage Magazine and a frequent speaker at film festivals, SAG-AFTRA, AEA, conferences, podcasts and universities across the country. Her clients include Emmy Award-winners, Broadway stars, series regulars, directors, producers, casting directors and voice actors. Heidi turns social media rookies into ROCKSTARS! Guest: 30 Days of Post Ideas for Actors (for free): ⁠⁠⁠⁠ ⁠https://www.marketing4actors.com/30posts⁠⁠⁠ Instagram: ⁠⁠⁠@Marketing4actors⁠⁠⁠ Youtube: ⁠⁠⁠https://www.youtube.com/@heididean⁠⁠⁠ Host: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@MentorsontheMic⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠@MichelleSimoneMiller⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@MentorsontheMic⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠@MichelleSimoneM⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook page:⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/mentorsonthemic⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.michellesimonemiller.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠www.mentorsonthemic.com⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/user/24mmichelle⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Click here to join our Mailing list.⁠⁠⁠⁠⁠⁠ If you like this episode, check out: ⁠⁠⁠3 Tips for Building your Audience and Creating your Content Strategy with PR Expert Aliza Licht (BONUS)⁠⁠⁠ ⁠⁠⁠3 Actionable tips to starting your PR strategy before getting a publicist⁠⁠⁠ ⁠⁠⁠⁠Mini-Series: Creating Atomic Habits with Guest host Kate Bone (part 1)⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/michelle-miller4/support

Retail Media Moguls
Reimagining Buyer-Supplier Relationships with Retail Media: Insights from Colin Lewis, Advisor at Grace & Co

Retail Media Moguls

Play Episode Listen Later Aug 31, 2023 42:28


Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Our guest today is Colin Lewis, Advisor at Grace & Co, an advertising services company that helps brands solve complex marketing problems. Join us as we delve into the transformative role of retail media, the changing dynamics of buyer-supplier relationships, and the challenges and opportunities in the industry. Colin provides valuable insights into the future of marketing, technological impact, and the power of data in brand building. Don't miss out on this engaging conversation!

Retail Media Moguls
The Role of Data and Technology in Retail Media: Insights from Anthony Bridges, Head of Platforms at Platform 195

Retail Media Moguls

Play Episode Listen Later Aug 31, 2023 38:35


Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Our guest today is Anthony Bridges, Head of Platforms at Platform 195, a retail media solution and marketing company. Join us as we discuss the importance of technology data and strategic planning in building successful retail media offerings. Anthony also highlights the importance of understanding the supply base, organization, and customers.

ValuClarity
VC4-37 Rhys Ryan and Ekkobar The difference between social media analytics & social media insights

ValuClarity

Play Episode Listen Later Aug 21, 2023 27:38


Rhys Ryan leads Ekkobar, who leapfrogs social media analytics. Where analytics can tally clicks, likes, shares, seconds on a page etc., Ekkobar's social media insights figure out what people are thinking about you, how bad that misstatement was -- or wasn't -- and what they intend to do about it. Learn more about your ad choices. Visit megaphone.fm/adchoices

For Your Listening Pleasure
Christine Lawrence: From Nielsen Dreams to WWE Success: A Data Analyst's Journey

For Your Listening Pleasure

Play Episode Listen Later Jul 19, 2023 52:38


Christine Lawrence is currently the Senior Director of Media Insights and Analytics at WWE. Under her leadership, WWE has reached new heights, delivering entertainment to an astonishing 1 billion households across 180 countries in 30 languages.Christine's passion for data analysis sparked at an early age, fueled by monitoring weekly viewership numbers of her favorite TV show, the X-Files. Her dream job at Nielsen became a pivotal moment on her journey to success.In this episode, she shares valuable insights, highlighting the significance of teamwork, resilience, and seeking support when needed. Join us as Christine discusses her love for WWE and her role in fostering understanding through shared experiences worldwide. Link to purchase:Purchase Your Berry Blaster HereFYLPxWRDSMTH Merch Collaboration*suggestion is to size upDownload this episode of For Your Listening Pleasure wherever you get your podcasts! Make sure you follow us on Instagram @foryourlisteningpleasure Click here to listen to the For Your Listening Pleasure Theme Song Playlist on Spotify.To continue the conversation, feel free to DM me at https://www.instagram.com/foryourlisteningpleasure/ or email me at foryourlisteningpleasure@gmail.com.

Powering Travel
Data, Trends, and AI: Transforming the Travel Industry

Powering Travel

Play Episode Listen Later Jul 5, 2023 32:38


Brandon and guest host Richard Kocher, the Director of Media Insights and Planning at Expedia Group, interview Powering Travel's first returning guest: Dennis Schaal! Dennis the founding and executive editor of Skift and a long-time travel journalist. In this episode, they dive into the world of data and insights in the travel industry. Richard and Dennis provide a unique perspective on how data can be leveraged and provide their expert knowledge on the value of research. Join them for further discussion on mining first-party data, the use of third parties, and Dennis' hot takes on AI and upcoming trends in the industry. This is a conversation you don't want to miss. Download the Traveler Insights Report for Q2 of 2023 Powering Travel is produced by Expedia Group in association with Quill.

Up Next
UN 271 - YPulse. News Consumption, Trust & Young Consumers.

Up Next

Play Episode Listen Later Jun 22, 2023 23:09


In today's episode Tori D'Amico, YPulse's editorial coordinator, analyzes their latest survey on young consumers, news consumption, and trust. She delves into where young consumers source their news and the factors that drive their preferences. Topics include: Why 'pivot to video' shouldn't be an industry punch line. Why your SEO team is so important. Why journalists are so important for the marketing of news brands. Why local appeal might be less about geography and more about consumer identity. Which consumers are more likely to pay for subscriptions … and how to appeal to them.   

Family Office Podcast:  Private Investor Interviews, Ultra-Wealthy Investment Strategies| Commercial Real Estate Investing, P

Social media marketing through LinkedIn, AdWords, etc., can be very effective for building your brand if you know how to maximize your potential on these platforms. We have over $1.5M worth of insights on LinkedIn, and $5.1M worth of AdWords insights for you to learn from here - see the full clip:#LinkedInMarketing #AdWordsAdvertising #DigitalMarketing #BrandBuilding #OnlineAdvertising #MarketingInsights #BusinessStrategy #MarketingTips #SocialMediaStrategy #ROI #TargetAudience #ContentMarketing #PPCAdvertising #DataAnalysis #CampaignOptimization #LeadGeneration #B2BMarketing #SEM#PaidAdvertising---------------------------The largest association in the family office wealth management industry with 140,000+ current members—become a member today. Since 2007, the Family Office Club has been working with family offices by helping them create family offices, identify deal flow from our live conferences, and connect with quality investment firms and independent sponsors.  To learn more, and get two chapters from Richard C. Wilson's best selling book, "The Family Office Book: Investing Capital for the Ultra-Affluent." please download our free Family Office Report PDF on single and multi-family offices right now by visiting: http://FamilyOfficeReport.comMembership and our events please see http://FamilyOffices.com or to learn more about setting up your family office please see http://SingleFamilyOffices.com►Where to follow and listen to Richard:Twitter: https://Twitter.com/RichardCWilsonWebsite: http://www.FamilyOffices.comLinkedIn: https://www.Linkedin.com/in/singlefamilyoffice/iTunes: https://itunes.apple.com/us/podcast/family-office-podcast-ultra/id849850253?mt=2Products: http://FamilyOffices.com/wp-content/uploads/2015/01/Charter-Brochure-1.pdfFacebook: https://www.Facebook.com/Family-Office-Certification-273131392872473/Trainings: https://www.InvestmentCertifications.comBootcamps: http://FamilyOffices.com/CapitalFamily Offices Summits: http://FamilyOffices.com/:Family Office Jobs:http://FamilyOfficejobs.com/----Thank you for watching this video—Please Share it. I like to read comments so please leave a comment.► Subscribe to My Channel: https://www.youtube.com/user/familyofficesgroup--Richard is a  bestselling author and for 10+ Years the Family Office Club has attracted over 1,500 registered family offices with $1 trillion+ in assets. Richard is an internationally renowned speaker on leadership, Family Offices space, entrepreneurship, social media, and finance. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.

Leadership is Female
132. Presentation Skills for Tough Concepts with Christine Lawrence, Senior Director of Media Insights and Analytics for WWE

Leadership is Female

Play Episode Listen Later May 2, 2023 51:19


As the Senior Director of Media Insights and Analytics for WWE, Lawrence has emerged as a mobilizing leader for the global organization. Over the past decade, she has led her team in providing consumer insights and consumption analyses that impact entertainment delivery to 1 billion households across 180 countries in 30 languages. For Lawrence, data analysis enables the discovery of human behavior. And she is passionate about her work's role in creating shared experiences where people increase their understanding of one another.  Today's interview is all about how to present tough concepts, being a lifelong learner, and the keys to stepping into management. Listen into this fun interview from a total PRO. Let's go. https://www.linkedin.com/in/christinelawrence/ www.leadershipisfemale.com www.instagram.com/leadershipisfemale www.instagram.com/emilyjaenson

Mint | Where Crypto Meets Creators
Design, Distribution, and Tokenized Media: Insights from Jacob Horne of Zora

Mint | Where Crypto Meets Creators

Play Episode Listen Later Mar 9, 2023 73:29


Mint Season 7 Episode 19 welcomes Jacob Horne, Co-Founder of Zora, a platform that enables users to create, discover and collect with ease, all in one place. We discuss his transition from building stable coin projects to spearheading the crypto-native creator economy, as well as his interest in design and experimentation at Zora. We also delve into onchain distribution and virality, the potential of NFTs, and the Nouns ecosystem. Finally, we explore Jacob's creative process and the things he wished he knew when he started building Zora.I hope you enjoy our conversation.Additional ResourcesJacobs TwitterZoraEpisode Timestamps and Transcript---------------------------------------------------------------------------Claim Season 7 NFThttps://adamlevy.io/nft/---------------------------------------------------------------------------Support Season 7's NFT Sponsors