Podcasts about nielseniq

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Best podcasts about nielseniq

Latest podcast episodes about nielseniq

The Food Professor
Chicken Supply Turmoil, GST off Food Movement and guest Carman Allison, Vice President NIQ Canada

The Food Professor

Play Episode Listen Later Dec 11, 2025 58:20


This episode of The Food Professor Podcast opens with Michael and Sylvain analyzing the most pressing developments shaping Canada's food and retail landscape. Sylvain reflects on the extraordinary national and global reach of Canada's Food Price Report, which this year generated unprecedented media attention and continues to influence retailers, manufacturers, governments, and consumers planning for 2026. They dig into the structural issues behind Canada's complex food-tax regime, discuss why the GST holiday changed how Canadians think about food pricing, and explore the broader economic forces influencing consumer behaviour.The hosts then turn to one of the most surprising developments of the season: mounting instability in the chicken sector. With nine consecutive missed production cycles, increased reliance on imports, and confusion around border testing, the system designed to provide stability is under strain. Sylvain breaks down why this matters for households, grocers, foodservice operators, and the broader supply chain—especially as chicken remains Canada's most-purchased protein. The conversation then expands southward to U.S. agricultural subsidies, tariff battles, Costco's legal challenge over tariff refunds, and the potential fallout of proposed U.S. tariffs on Canadian fertilizer.The second half of the episode shifts to a live interview recorded at the Coffee Association of Canada conference, where Michael and Sylvain sit down with Carman Allison, Vice President, NIQ Canada, one of the country's most respected consumer data voices. Carman previews his conference keynote, “Navigating Disruption,” and explains why coffee inflation is reshaping buying behaviour even among loyal consumers who consider coffee essential. He outlines NIQ's segmentation showing that 29% of Canadian households are now financially vulnerable—and how this is affecting deal-seeking, product substitution, and consumption patterns.Drawing on NIQ's expanded Omni Shopper Panel, Carman describes how rapid multicultural population growth is shifting beverage preferences, why Generation X now holds the greatest spending power, and how value-seeking is reshaping entire store categories. He also reveals early evidence of the GLP-1 effect, where households using weight-loss or diabetes medications show measurable declines in food consumption.Carman closes by highlighting growth opportunities in instant coffee, protein-and-coffee hybrids, Maple-forward flavour innovation, and the continued rise of home-meal-replacement programs. His insights give retailers and suppliers a grounded, data-rich roadmap for growth in a highly price-sensitive marketplace. The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

The CPG Guys
2025 Review and 2026 Predictions with NielsenIQ's Sherry Frey, Anna Mayo, Chris Costagli & Andrea Binder

The CPG Guys

Play Episode Listen Later Dec 6, 2025 57:24


The CPG Guys are joined in this episode by Nielsen IQ's Sherry Frey - VP Total Wellness, Anna Mayo - VP Beauty Vertical, Chris Costagli - VP Food & Beverage Vertical & Andrea Bider - VP Pet Care Vertical.Follow Sherry Frey on LinkedIn at: https://www.linkedin.com/in/sherry-frey/ Follow Anna Mayo on LinkedIn at: https://www.linkedin.com/in/anna-mayo/ Follow Chris Costagli on LinkedIn at: https://www.linkedin.com/in/chriscostagli/ Follow Andrea Binder on LinkedIn at: https://www.linkedin.com/in/andreabinder/ Follow NIQ online at: http://nielseniq.comEach guest is asked to recap major trends from 2025 and predictions for emerging trends in 2026.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

2024
Crisi di memoria - Mediaset contro Perplexity - AI Manifesto

2024

Play Episode Listen Later Dec 5, 2025


Iniziamo dall'analisi di Fabrizio Marazzi di NielsenIQ sui prodotti più venduti nella settimana, appena trascorsa, del Black Friday 2025. Parliamo poi della crisi nel settore delle memorie che sta scatenando, spiega Gianfranco Giardina, direttore di Dday.it, una carenza di prodotti e un aumento dei prezzi (che si potrebbe presto trasferire sui prodotti finali). Cosa sta succedendo e perché?Mediaset ha fatto causa al motore di ricerca basato su AI Perplexity perché addestrerebbe i propri sistemi utilizzando contenuti protetti da copyright e di proprietà dell'emittente italiana. Ci spiegano di più l'avvocato Stefano Longhini, direttore affari Legali di Mediaset e l'avvocato Stefano Previti dello Studio Previti.Parliamo poi di Liablix, un software a disposizione di periti e assicurazioni che attraverso l'intelligenza artificiale e l'analisi dei dati usa le immagini dei danni ai veicoli per la ricostruzione tridimensionale del sinistro. Ne parliamo con Davide Castellucci, Ceo di Liablix, startup che ha recentemente concluso un round di finanziamento del valore di 1,2 milioni di euro.Infine, un richiamo alla necessità di una politica industriale che abbracci anche l'Intelligenza Artificiale per riportare al centro il valore della manifattura italiana. "AI: reMade Italy" è un manifesto scritto da Giuliano Noci, vicerettore del Politecnico di Milano, Componente Comitato per la definizione della strategia nazionale sull'Intelligenza Artificiale della Presidenza del Consiglio e dal coordinatore di Base Italia, Marco Bentivogli. E come sempre in Digital News le notizie di innovazione e tecnologia più importanti della settimana.

Tasting Room Radio
November 29th, 2025- Vancouver’s Biggest Non-Alc Wine, Beer, Spirit & Cocktail Tasting!

Tasting Room Radio

Play Episode Listen Later Nov 29, 2025 39:12


Vancouver’s Biggest Non-Alc Wine, Beer, Spirit & Cocktail Tasting! Free Spirit Vancouver.   THE SHOW The low and non-alcoholic sector has exploded into a $13-billion-dollar global industry, recording staggering year-over-year growth, with Canadians among its top international consumers.  According to NielsenIQ, the overall market grew by more than 35 per cent in 2023, and 120...

The Treasury Career Corner
Lessons From Building an In-House Bank and Winning an Adam Smith Award

The Treasury Career Corner

Play Episode Listen Later Nov 25, 2025 39:29


In this episode, discover how Peter Schadelbauer built a centralized treasury from the ground up within a rapidly expanding global company - and how that vision led to winning an Adam Smith Award for Best Process Re-engineering Solution.Peter Schadelbauer is the Senior VP & Treasurer at NielsenIQ, the world's leading consumer intelligence company. With a background in both banking and corporate treasury, Peter has led transformation initiatives in companies of all sizes - from family-run firms to multinational organizations - bringing modern systems, centralization, and strategy to the treasury function.Whether you're building treasury operations from the ground up, leading digital transformation, or managing change in a traditional corporate culture, this episode is packed with insights. Peter's story proves that with vision, collaboration, and persistence, even smaller organizations can achieve world-class treasury excellence.What We Cover in This Episode: Peter's career journey from banking apprentice to global treasurerWhy he left banking to pursue a more strategic role in industryThe reality check of moving from theory in banking to hands-on treasury in production companiesTransitioning into treasury at Lindner Group and the evolution of a "banking department" into a full-fledged treasury functionStep-by-step creation of an in-house bank to support global operationsWinning the Adam Smith Award for Best Process Re-engineering SolutionHow to lead change and build buy-in within long-established company culturesLessons from integrating treasury systems during major corporate mergersThe role of technology in treasury - when to innovate and when to simplifyPeter's insights on artificial intelligence in treasury and why he's cautious but optimisticYou can connect with Peter Schädelbauer on LinkedIn. ---

B2B Sales Trends
86. Sales Training That Works: Mastering Problem Identification and ROI Selling Marketing

B2B Sales Trends

Play Episode Listen Later Nov 25, 2025 23:27


Modern selling isn't about pushing - it's about problem identifying. In this episode, we break down sales training that actually works, rooted in customer problem identification and ROI selling marketing strategies that help elite sellers win without discounting. In this conversation, Harry Kendlbacher sits down with Beth Morris, VP of Product Insights at NielsenIQ, to decode the real skills behind high-performing sellers - from insight-driven discovery to value-based selling, negotiation without concessions, and using the cost of inaction to drive urgency. If you're leading a sales team or selling into complex buying groups, this episode will change how you prepare, position, and influence.

A Leadership Beyond
Aligning Business and People Strategy - A Conversation with Laurent Pierre Jr.

A Leadership Beyond

Play Episode Listen Later Oct 22, 2025 39:25


In this conversation, Laurent Pierre Jr., Senior Vice President of Global Customer Support at Precisely, demonstrates the power of aligning business strategy with people strategy—and how viewing business problems through a human-centric lens transforms not only operations but culture. With a career spanning IBM, Microsoft, and NielsenIQ, Laurent's stories reveal how technology, data, and people come together to drive meaningful, sustainable change. Episode Highlights People, Process, and Technology—Intertwined: Laurent emphasizes that sustainable transformation demands balance and integration across all three, not treating the people side as an afterthought. From Data to Trust: He shares how Precisely ensures data integrity—helping clients build the trust and accuracy essential for AI and automation to work effectively. Bridging Silos: Real business problems, he explains, are rarely just "tech problems." They're solved by breaking down organizational silos and facilitating communication between global teams. Change Readiness and Human Impact: Laurent offers insights on assessing people's readiness for change—recognizing both the skill gaps and the emotional aspects of transformation. Leading Beyond Boundaries: Through examples like team members who transcend their formal roles, he shows how empowering people to solve problems wherever they exist fuels engagement and innovation. Laurent's approach reminds us that technology doesn't drive transformation—people do. Connect with Laurent: https://www.linkedin.com/in/laurentpierrejr/ A Leadership Beyond exists to support the alignment between the business strategy and people strategy - to drive results with people not at the expense of people (Talent Optimization). Subscribe to our podcast to join the Leadership Beyond Community of Conversation and hear insights from thought leaders and human development experts leading the way in the field of Talent Optimization. We are grateful to you and always eager to hear from you! To learn more visit https://aleadershipbeyond.com Adrienne & Tom

XChateau - Navigating the Business of Wine
Flexibility, not Sobriety w/ Maggie & Rodolphe Frerejean-Taittinger, French Bloom

XChateau - Navigating the Business of Wine

Play Episode Listen Later Oct 18, 2025 47:23


Pairing their need for a complex substitute for wine, for both pregnancy and professional network, Maggie Frerejean-Taittinger and friend Constance Jablonski enlisted Maggie's husband, Champagne and Cognac winemaker Rodolphe to found French Bloom. With four years of R&D prior to launch and constant refinement since, French Bloom aims to redefine the alcohol free premium sparkling wine space. Maggie & Rodolphe delve into the creation of French Bloom, exploring its core markets, target customers, and the factors that have drawn them in. Detailed Show Notes: French Bloom overview500k bottles (2024)Created a premium NA sparkling categoryFocused on sparkling to create complexity, can play with layersLVMH minority investor4 years of R&D to get the desired qualityDe-alc process loses 60% aroma (was 90% in 2021), removes the backbone of the wineBuilt NA wine like Cognac, needs an undrinkable base wineFocused on the South of France (warmer, higher alcohol and body) for stronger wines, more body, Languedoc (more organic 40% vs 3-4% in Champagne)Limoux is the best place for NA sparkling, 300m high, Chardonnay and Pinot Noir, a temple of natural wineBase wine is a bit oxidative, very acidified (used to add lemon juice, now naturally from wine), oaky (new oak, foudre), no sulfites, more tanninCreate blends of different reserve winesExtra Brut (0% abv, 0 sugar) has a base of 30% reserve wine from 2 years, aged in new oak barrels to give more structureBetter to make adjustments before de-alc vs afterUse voile to protect wine from oxidation (like Jura)Flash pasteurization is used b/c no abv, sulfites to protect the wineNA marketWine, beer, spirits - $10B (2020), $20B (2025), believes $30B (2030)Premium NA sparkling - $0.5B (2025), could double next 5 yearsHoly grail is quality NA still wine, not there yetBest distributors are wine / Champagne distributors, Thailand/Belgium have NA-focused distributorsFrench Bloom customersBiggest markets are Champagne markets (France, US #2, UK, Japan, Australia, Belgium, Germany)Younger (25-45), skew female, appreciates both alc and NA sparkling wineSells 20% DTC globally2024 NielsenIQ study on NA purchase behavior - #1 driver - for conscious hosting (aligns w/ French Bloom's ethos of not excluding anybody); #2 health & wellness; #3 drivingMarketing is digital first, leveraging Constance as a tastemaker and key opinion leaderMore partnerships - Coachella, French Open, just signed F1 (10-year partnership, 1st ever official NA sparkling wine, Moet Chandon on podium; F1 new fans are 75% female, 50% Gen Z from Netflix series)Most effective marketing has been the founding story and authentic storytelling (i.e., Maggie's pregnancy, Constance's need for moderation while networking)Marketing through top-tier restaurants, hotels, and shops (e.g., Michelin-starred; became the #1 wine sold at Erewhon in 1 week)Michelin-starred restaurants have 50% non-drinkers at lunch, 20% at dinnerNo sugar, no additives, organic messaging plays well in California, less on the East CoastUses the term “alcohol free” vs. “non-alcoholic”NA trends around NA wine & food pairing, including “moderate pairing” (wine & NA wine/drinks as part of pairing); mirrored cocktails (3 versions ofthe same cocktail - NA, low, full) Hosted on Acast. See acast.com/privacy for more information.

POGRAMA
SEGREDOS - POGRAMA #65

POGRAMA

Play Episode Listen Later Oct 9, 2025 34:49


Sofia, Caick e Doarda se reúnem na praia para trocar segredos e dar boas risadas, a convite de Secret, o desodorante Top 1 de vendas nos EUA* Entre dicas de beleza, auto-cuidado e life hacks, eles provam que cuidar de si pode (e deve!) ter sempre um toque de humor. Com proteção invisível, sem manchas brancas na aplicação, Secret Gel garante a confiança que acompanha cada momento, da areia até o pôr do sol!@Doarda @ciclopin @sofiasantino#Pograma*“Procter & Gamble. Cálculo baseado nos dados reportados pela NielsenIQ via ScanTrack para desodorantes femininos (somente marcas) por 52 semanas, término do periodo 11/05/2024, para o mercado total dos EstadosUnidos xAOC, de acordo com a NielsenIQ hierarquia de produto padrão. Copyright ©️ 2024, Nielsen Consumer LLC.!*Este conteúdo contém publicidade #Publicidade

The CPG Guys
Full View Omnichannel Measurement with NielsenIQ's Kim Cox

The CPG Guys

Play Episode Listen Later Sep 27, 2025 45:45


The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce & Global Snapshots at NielsenIQ, the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsen/Follow NIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NIQ online at: https://nielseniq.comHere's what we discussed : Let's get straight to the point - Could you walk us through your framework of “Full View Measurement”? What does it encompass—and what, if anything, is still a work in progress?How has Full View Measurement evolved over the years, and what makes NIQ's approach uniquely robust in today's omnichannel environment?NIQ's Full View™ now includes top-tier coverage across online, club, D2C, social, and quick commerce—with account-level insights. Can you highlight how integrating the largest U.S. club retailer strengthens the overall measurement ecosystem?You've emphasized deeper private label performance insights. How are manufacturers leveraging that data to inform product strategy and positioning?With 91% of consumers now shopping both in-store and online, what emerging behavioral trends should brands be paying attention to as they optimize omnichannel approaches?“Digital engagement is no longer a complementary strategy—it's essential to growth.” With growth in some categories slowing, what strategic pivots should CPG and retail leaders consider over the next few years?Going beyond traditional POS, what next-gen data sources or technologies is NIQ exploring to expand omnichannel signal capture—especially in emerging channels like quick commerce and social commerce?How can Full View and related tools empower sales teams to conduct causal analyses on shopper behavior—like identifying why "casual buyers" aren't converting or where growth is stalling?Where do you see the biggest opportunity for omnicommerce measurement to evolve over the next 18–24 months? How will it reshape strategic planning for brands and retailers?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

レアジョブ英会話 Daily News Article Podcast
Non-alcoholic beer and mocktails can help people stay sober or drink less, but are not for everyone

レアジョブ英会話 Daily News Article Podcast

Play Episode Listen Later Sep 24, 2025 2:30


Sales of non-alcoholic (NA) drinks are soaring as more people rethink their relationship with booze. But experts warn these alcohol-free alternatives may not be the right choice for everyone. Moderate drinking was once thought to be good for your heart, but recent research shows that drinking less, or nothing at all, is a much healthier way to go. Alcohol has been linked to cancers, injuries, cardiovascular disease and a host of other problems. So the low- or no- alcohol drinks are seen as an attractive alternative. "They have less than 0.5% alcohol by volume. So that's compared to a standard beer, that would be about 5%, or a standard wine, that would be about 12%. But they do contain a lot of the alcohol-related cues, so the same taste, smell, sipping experience, sometimes even the same brand as alcoholic products," explains Molly Bowdring from Stanford University. Retail sales of non-alcoholic wine, beer and spirits surged to $823 million last year. That's according to market research firm NielsenIQ, which says more than nine in 10 NA customers also buy alcohol. Retiree Ann Kopp Mitchell, who recently tasted various NA beverages at Monday Morning Bottle Shop in San Diego, says they're a positive addition to her life. “If I want a glass of wine with my dinner, I don't feel guilty. I can enjoy that glass of wine. And if I want to have a spirit because we're celebrating someone's birthday, or champagne, I will do that. But I'll only have one, and then let it go, and then maybe go to a non-alcoholic," she says. Still, health experts say non-alcoholic beverages aren't for everyone, especially if they might trigger cravings for alcohol. These so-called NA drinks are meant to mimic alcohol in many ways, such as appearance, smell and taste. Some drinks, like mocktails made with soda and sweet syrups, have high levels of sugar. The American Heart Association recommends limiting added sugars to no more than about six teaspoons a day for women and nine teaspoons a day for men. A 12-ounce can of soda on its own contains 10 teaspoons. This article was provided by The Associated Press.

At Your Convenience
NexChapter's Art Sebastian share highlights of CSP's Outlook Report

At Your Convenience

Play Episode Listen Later Sep 23, 2025 7:27


In this episode of At Your Convenience, CSP Executive Editor Hannah Hammond talks to Art Sebastian, founder and CEO of NexChapter. They spoke at CSP's Outlook Leadership event in August about the report, which details five outlooks for the convenience-store industry, based off the 2025 Outlook Report Survey and data from CSP's sister research firm Technomic, NielsenIQ and Upside. The full report will launch in October, and it will also be featured in CSP's October magazine issue.  Sebastian, who is also the chair of CSP's C-StoreTEC advisory board, also talked about the speakers he is looking forward to hearing at the C-StoreTEC event, taking place Oct. 27-29 in Plano, Texas. Learn more about that conference here.

Lenglet-Co
LES SECRETS DE LA CONSO - Pourquoi les jeunes se détournent-ils du vin ?

Lenglet-Co

Play Episode Listen Later Sep 22, 2025 3:56


La France est toujours sur le podium mondial des principaux producteurs de vin avec l'Espagne et l'Italie. Mais le restera-t-elle encore longtemps ? On peut se poser la question tant la consommation de vin ne cesse de reculer. C'est encore le cas cette année : - 7% par rapport à 2023 selon la société d'études NielsenIQ. Et les perspectives sont très inquiétantes pour la filière vin, parce que la désaffection vient des jeunes qui boudent littéralement le vin. L'écart de consommation entre générations est spectaculaire... Ecoutez Olivier Dauvers : les secrets de la conso du 22 septembre 2025.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Almuerzo de Negocios
Cuáles categorías han crecido más en 2025 según Nielsen IQ

Almuerzo de Negocios

Play Episode Listen Later Sep 18, 2025 29:51


The CPG Guys
CPG Brand Strategy & Growth with NielsenIQ's Ron Bielski

The CPG Guys

Play Episode Listen Later Aug 30, 2025 46:02


The CPGGUYS are joined in this episode by Ron Bielski, Managing partner, Global FMCG lead of NielsenIQ Next which is the strategy, growth and transformation consulting division of NIQ. This episode is an industry focused one that will span the spectrum of macro and microeconomics and what CPG brands can really do about it as they look for volume growth. This episode is sponsored by NielsenIQFollow Ron on LinkedIn at:https://www.linkedin.com/in/ronbielski/Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NielsenIQ Next online at: https://nielseniq.com/global/en/solutions/quest-for-next/Ron answers the following questions : Decompose what is this strategic consulting arm of NIQ?As Head of Strategy Consulting, how are you advising CPG brands to evolve in response to the most critical market shifts—especially regarding consumer behavior, inflation, and supply chain volatility?With vast shopper data at NIQ's disposal, how do you help clients move beyond data collection to actionable, predictive strategies that drive growth and resilience?How is the rise of e-commerce and digital marketplaces reshaping your strategic consulting approach for CPG clients balancing online vs. traditional brick-and-mortar?Many retailers are expanding private label offerings, while consumers are more price-conscious than ever. How are you positioning CPG brands to preserve margin and differentiate in this environment?Consumer demand for sustainability and ethical branding is rising. How does your team at NIQ support brands in aligning these consumer values with business performance, avoiding both underperformance and greenwashing?What role is AI playing in NIQ's strategic consulting capabilities—from forecasting to scenario planning—and how are you helping clients adapt to its usage?As global consumer markets diverge post-pandemic, how do you help clients calibrate strategies across diverse regions—from developed to emerging markets?How are you advising on quicker innovation cycles and stronger retailer collaborations to capture incremental growth opportunities amid expedited category changes?What modern KPIs—beyond sales and market share—do you recommend for measuring the long-term impact of strategy consulting engagements in areas like brand health, consumer loyalty, and omnichannel effectiveness?Reflecting on your career in strategy consulting, which lessons do you hold most valuable? And what emerging CPG trends excite—or concern—you the most looking ahead?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appeaCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Identity Revolution
Josh Pisano: Why First-Party Data Alone is Not Enough

Identity Revolution

Play Episode Listen Later Jul 31, 2025 33:29


In this episode of The Marketing Rapport, host Tim Finnigan sits down with Josh Pisano, Global Head of Product for Media at NielsenIQ. They unpack what it really takes to turn data into decisions—from identity resolution to clean room collaboration.Josh explains why first-party data, while valuable, often misses key signals and population segments. He shares how clean room technology and smarter data integration can close those gaps and improve decision-making across planning, activation, and measurement. The conversation also explores how marketers can connect disparate signals to build full-funnel strategies that actually perform.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Future Shop Podcast with WSL
EP95: Driving Retail Innovation -- Retail Safari®-ing with NielsenIQ

Future Shop Podcast with WSL

Play Episode Listen Later Jul 8, 2025 33:16


In this episode, Wendy Liebmann talks to Anna Mayo, NielsenIQ VP Beauty Vertical, and WSL Strategic Retail's Elia Auchane and Katie Hornsby about the importance of collaboration to drive innovation at retail.They discuss:In challenging retail times, how critical it is to inspire new thinkingThe power of bringing different companies and different disciplines to address critical challenges and define new opportunitiesHow WSL Strategic Retail's Retail Safari® gets people away from their desks to  experience and learn from innovative retail concepts often outside their own areas of expertiseWSL and NIQ's collaboration that connects consumer and shopper insights to drive inspiration across disciplines to affect changeSend us a textVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!

FoodNavigator-USA Podcast
Beyond sober-curious: How long is the runway for non-alcoholic beverages?

FoodNavigator-USA Podcast

Play Episode Listen Later Jul 7, 2025 20:23


While sales of non-alcoholic beverages are growing double-digits year-over-year, new research from NielsenIQ shows most NA consumers still buy alcohol – upending assumptions and forcing brands to rethink their outreach strategy

The CPG Guys
Developments in Retail Media with NielsenIQ SVP Dan Bonert

The CPG Guys

Play Episode Listen Later Jun 28, 2025 39:08


Send us a textThe CPG Guys are joined in this episode by Dan Bonert, SVP of Retail Analytics and Retail Media at NielsenIQ. Dan has a background in media from his days at Amazon and was able to share quite a few insights on today's environment LIVE from the NielsenIQ c360 conference down in Hollywood, FL. Ajay Sharma, VP of ecommerce + omnichannel was our guest co-host for this episode, officially now his 6th appearance on the CPGGUYS.Find Dan Bonert on Linkedin at: https://www.linkedin.com/in/danbonert/Find NielsenIQ on Linkedin at: https://www.linkedin.com/company/nielseniq/Find NielsenIQ online at: https://nielseniq.com/global/en/Here's what we asked him : What are the key challenges you foresee in the retail media landscape, and how do you intend to address them?How does your experience at Amazon and The Trade Desk inform your approach go forward in retail media?How is NielsenIQ integrating advanced analytics to enhance retail media offerings?What technological innovations are you most excited about in the retail media space?Can you discuss how NielsenIQ's Full View™ platform contributes to retail media strategies?How do you foster collaboration between retailers and brands within NielsenIQ's ecosystem?What emerging trends do you believe will shape the future of retail media?What consumer behavior changes have you observed, and how are they impacting retail media? How do you see the role of personalization evolving in retail media strategies? What advice would you give to brands looking to optimize their retail media investments?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The Food Professor
Vince Sgabellone from Circana Dishes on Dining Trends, Pepper Predicament, and Aluminium, America & Grocery Shopping Trends

The Food Professor

Play Episode Listen Later Jun 5, 2025 44:42


This episode of The Food Professor Podcast, recorded live at the SIAL Food Innovation Show in Toronto, opens with co-hosts Michael LeBlanc and Dr. Sylvain Charlebois breaking down the week's top food and retail stories.First, they tackle the evolving Canadian political stance on supply management. Prime Minister Carney's reversal in support of Bill C-282 suggests renewed government protectionism in agricultural trade, potentially complicating future international deals. Sylvain, who testified against the bill, argues for a smarter, more competitive dairy sector rather than entrenching status quo inefficiencies.Next, they examine the return of Trump-era tariffs, including a 50% levy on aluminum. This move could squeeze margins in the canned food and craft beer sectors. Sylvain praises the Canadian government's decision not to retaliate immediately, calling it a strategic pause rather than knee-jerk nationalism. Then they discuss NielsenIQ data revealing that Canadians are cutting back on U.S. goods—not necessarily out of patriotism, but due to anti-American sentiment—while failing to significantly boost local Canadian brands.The final news item highlights the surprising global shortage of black pepper, linked to poor climate and farming shifts. As Sylvain jokes, barbecue fans like Michael may want to stock up on their secret weapon: 16-mesh pepper!The spotlight then shifts to special guest Vince Sgabellone, Food Service Industry Analyst at Circana Canada. Vince shares compelling insights from the frontlines of Canadian food service. A major trend? The explosion of global cuisine. Whether it's falafel shops, Nepalese momo dumplings, or Ethiopian cafés, Canadians are craving authentic international flavors—even from mainstream chains like Recipe Unlimited.Vince attributes much of this shift to immigration and younger generations of diners. One-third of all restaurant visits now come from people of color, and that number is even higher among Gen Z. These consumers are reshaping the restaurant landscape, fueling growth in fast casual dining and independent eateries with strong ethnic roots.He also reveals that dining out remains resilient in Canada, especially compared to a softening U.S. market. Delivery and takeout are climbing again, even as lunch remains the industry's weakest segment due to remote work. The growing popularity of solo dining, driven by changing social patterns and younger demographics, is creating new design opportunities for restaurant operators.This episode is rich in data, spiced with insights, and ends with a wild story about an elephant raiding a grocery store in Thailand—a perfect reminder that food always finds a way to surprise us. The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Ranch It Up
Is Your Cowherd Vaccination Program Missing The Mark?

Ranch It Up

Play Episode Listen Later Jun 1, 2025 27:00


It's The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they identify potential gaps in your cowherd vaccination programs. Plus market recaps, cattle marketing calculations, hay and livestock sales and lots more on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. Season 5, EPISODE 239 Cowherd Vaccination Programs.  Are Their Gaps? Cattle producers are busy this time of year. Whether it be branding, haying, seeding or breeding; often time the cowherd vaccination program and often get overlooked resulting in potential gaps in proper health coverage.   Fill Vaccination Gaps with Products from Zoetis Zoetis animal health is committed to helping develop a vaccination program for your cowherd, while helping producers understand the potential impact of each disease challenge. Summer Grilling Trends 2025 This summer, U.S. grillers are prioritizing affordable meats without sacrificing flavor, according to Cargill's 2025 Protein Trends Report. Despite rising prices, ground beef, chicken, and hot dogs remain top picks at backyard barbecues. Nearly 90% of consumers plan to grill this summer, with half firing up the grill weekly. Beef leads the way at 94%, followed by poultry at 64%, according to NielsenIQ data cited by Cargill. Steaks like ribeye, sirloin, filet mignon, and strip remain grilling favorites. With 61% of consumers boosting their protein intake and 60% planning meals around protein first, many are choosing steaks to enjoy restaurant-quality meals at home—for less. Featured Experts in the Cattle Industry Jeff Sarchet, DVM– Zoetis https://www.zoetisus.com/beef/ Follow on Facebook: @ZoetisBeef Mark Vanzee – Livestock, Equine, & Auction Time Expert https://www.auctiontime.com/ https://www.livestockmarket.com/ https://www.equinemarket.com/ Follow on Facebook: @LivestockMkt | @EquineMkt | @AuctionTime Kirk Donsbach – Financial Analyst at StoneX https://www.stonex.com/ Follow on Facebook: @StoneXGroupInc Shaye Koester – Host of Casual Cattle Conversation https://www.casualcattleconversations.com/ Follow on Facebook: @cattleconvos Contact Us with Questions or Concerns Have questions or feedback? Feel free to reach out via: Call/Text: 707-RANCH20 or 707-726-2420 Email: RanchItUpShow@gmail.com Follow us: Facebook/Instagram: @RanchItUpShow YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms. Discover the Heart of Rural America with Tigger & BEC Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC. https://tiggerandbec.com/ Industry References, Partners and Resources For additional information on industry trends, products, and services, check out these trusted resources: American Gelbvieh Association: https://gelbvieh.org/ Imogene Ingredients: https://www.imogeneingredients.com/ Allied Genetic Resources: https://alliedgeneticresources.com/ Westway Feed Products: https://westwayfeed.com/ Medora Boot: https://medoraboot.com/ Transova Genetics: https://transova.com/ Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/ Wrangler: https://www.wrangler.com/ Rural Radio Network: https://www.ruralradio147.com/ RFD-TV: https://www.rfdtv.com/ Wulf Cattle: https://www.wulfcattle.com/ Jorgensen Land & Cattle: https://jorgensenfarms.com/  

Startup Confidential
Episode 142 - Planning Your ACV Build

Startup Confidential

Play Episode Listen Later May 15, 2025 8:16


 I finally spent some time to prove to all you door-counting crazies that doors do not equal value to your business. In the process, I developed a tool to plan your ACV build in a restrained manner, a tool you can reproduce (legally) on your end with your SPINS or NIelsen IQ retainer. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

planning llc spins acv nielseniq premium growth solutions james f richardson
The CPG Guys
The Work-Life Challenge with NielsenIQ's Nicole Collida Davis & Jennie Bell

The CPG Guys

Play Episode Listen Later May 14, 2025 46:43


The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Today NIQ has operations in 95+ countries representing 97% of the world's GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.Find Nicole on LinkedIn at: http://linkedin.com/in/nicolecollidaFind Jennie on LinkedIn at: http://linkedin.com/in/jennie-bell-a27568bFind NielsenIQ Media online at: http://nielseniq.com Nicole & Jennie answers these questions:Let me ask the obvious - what does a day in the life of each of you look like? What does the word work life balance mean to you?How do you both bring a sense of balance in your lives and get some ‘me time'What are day to day challenges you'll deal with in just getting it all done?How do you deal with away from home business travel? What does vacation travel mean to you? Do you get away? What's your next getaway? Let's talk the world of business leaders you two are. How do you practice wellness and balance and what you learn in your own lives - in your day job? What advice would you give other CPG parents listening to this episode ? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comSubscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Park Street Insider Podcast
2025 Bar Trends: Spirit Spending & Consumer Insights from CGA by NIQ

Park Street Insider Podcast

Play Episode Listen Later Apr 30, 2025 39:18


Send us a textBars, restaurants, and venues form the foundation of drinking culture. However, the factors driving spending and visitation within the on-premise sector have evolved significantly due to COVID disruptions, economic pressures, and shifting category dynamics.In this episode, we're examining what's happening inside bars and restaurants in 2025. Matthew Crompton, Vice President of CGA by Nielsen IQ for On Premise in the Americas, brings his expertise to this conversation.Our discussion covers several critical areas: current on-premise visitation trends, consumer price sensitivities in bars, and the spirits categories gaining traction. We also explore effective strategies for spirits brands to capitalize on on-premise trends and strengthen their position within this channel.Featured Guests:Matt Crompton, Vice President: Americas, CGA by Nielsen IQMentioned in the Episode:CGA by Nielsen IQWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagramhttps://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1

Taste Radio
The ‘Real' Story Behind Spindrift's Stunning Success

Taste Radio

Play Episode Listen Later Apr 8, 2025 47:34


Even after 15 years and a majority sale – reportedly valued at over $650 million – of the company he founded, Bill Creelman remains convinced that Spindrift is just at the beginning of a “real” revolution. Since launching Spindrift in 2010, Bill has built the brand into a powerhouse, generating nearly $300 million in annual retail sales, according to Nielsen IQ. Spindrift is known for its sparkling water made with real fruit juice and purees, with no added sugars or added flavors. The brand has expanded its portfolio to include hard seltzers and, more recently, a mid-calorie soda line that harkens back to Spindrift's original mission of delivering authentic, high-quality beverages. Earlier this year, private equity firm Gryphon Investors acquired a majority stake in Spindrift. As part of this transition, veteran CPG executive Dave Burwick stepped in as CEO, while Bill now serves as chairman of the board. Together, Bill and Dave are leading Spindrift into its next chapter, one focused on real ingredients and sustainable growth. For Bill, the future is full of endless possibilities. As he shared in our conversation, “The most surprising part is realizing just how much further we can go.” In this episode, Bill and Dave dive into the importance of staying true to a vision, executing it with patience, and creating a brand that resonates with today's conscious consumers. They explore how ambition, when guided by intentionality, leads to real, sustainable growth. Bill and Dave also discuss why Spindrift's innovation strategy is grounded in the belief that the world is ready for beverages that prioritize quality, transparency, and authenticity. Show notes: 0:25: Interview: Bill Creelman, Founder & Dave Burwick, CEO, Spindrift – Bill and Dave reflect on Spindrift's journey since its inception in 2010, starting with refrigerated sodas in iconic longneck glass bottles, and how the brand is now revisiting its origins with a new line of canned sodas. They discuss Spindrift's premium positioning and its ability to maintain a higher price point in an increasingly crowded market, emphasizing why consumers are willing to pay more for a product that delivers authenticity and exceptional quality. The founders attribute the brand's ability to uphold its integrity and solidify its market position to its unwavering commitment to real ingredients and flavor innovation. They also explore the concept of "refreshment" in the beverage space, discussing untapped potential within Spindrift's core business and the vital role of strategic partnerships, like Gryphon, in fueling the brand's sustained growth. Reflecting on the company's progress, Bill acknowledges the challenges they've faced, emphasizing the importance of staying true to their vision during difficult times and remaining focused on long-term success. Brands in this episode: Spindrift, Olipop, Poppi, Truly

Essere e avere
Best Brands 2025: Kinder, Amazon, Iliad e Samsung ai vertici delle classifiche

Essere e avere

Play Episode Listen Later Mar 30, 2025


Festeggia la sua decima edizione in Italia Best Brands, l'Oscar delle marche promosso da Serviceplan Group e NielsenIQ & GfK. Attraverso 5000 interviste e 15 mila valutazioni, integrate con i dati economici e di mercato, il ranking misura la forza dei brand in base a diverse categorie: premiati quest'anno Kinder come Best Product Brand, Iliad come Best Growth Brand e Amazon, che ha conquistato sia il riconoscimento di Best Service Brand sia quello di Best Future Brand. Categoria speciale di questa edizione il Best AIthentic Brand, dedicata alla marca che si è distinta nell'era dell'intelligenza artificiale per l'uso originale e responsabile della tecnologia, riconoscimento assegnato a Samsung. Il racconto della cerimonia di premiazione attraverso le interviste a Giovanni Ghelardi, CEO di Serviceplan Group Italia, Enzo Frasio, Amministratore Delegato di NielsenIQ & GfK in Italia e Daniele Grassi, Vice President Home Appliance Samsung Electronics Italia.E poi dal dispositivo domestico che converte l'umidità della stanza in acqua potabile alle batterie biodegradabili fatte di funghi, fino ai capi spalli derivati dal legno. Focus sui trend dedicato ai nuovi materiali e alle applicazioni più all'avanguardia nella moda, nel design e nella tecnologia.

Lenglet-Co
L'ECO & YOU - Tour de vis au rayon bricolage

Lenglet-Co

Play Episode Listen Later Mar 28, 2025 3:35


Les bricoleurs sont un peu sur le carreau... Les magasins ont vu leurs ventes chuter de 6% en moyenne l'an dernier selon une étude NielsenIQ. Ecoutez L'angle éco de Martial You du 28 mars 2025.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

RTL Matin
L'ECO & YOU - Tour de vis au rayon bricolage

RTL Matin

Play Episode Listen Later Mar 28, 2025 3:35


Les bricoleurs sont un peu sur le carreau... Les magasins ont vu leurs ventes chuter de 6% en moyenne l'an dernier selon une étude NielsenIQ. Ecoutez L'angle éco de Martial You du 28 mars 2025.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

The CPG Guys
Consumer Motivations With NielsenIQ's COO Tracey Massey

The CPG Guys

Play Episode Listen Later Mar 22, 2025 47:06


The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world's GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.Follow Tracey Massie on Linkedin at: https://www.linkedin.com/in/tracey-massey-5328951/Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NielsenIQ online at:  https://nielseniq.com/global/en/Download the Gen Z report here:  https://nielseniq.com/global/en/insights/analysis/2025/connecting-with-gen-z/Download the Consumer Life Trend Report here: https://nielseniq.com/global/en/products/consumer-life/ Tracey answers these questions:Take us through your career journey from the early days at Mars to your role here at NielsenIQ. What leadership principles are you anchored on / served you well and what would you advocate others learn?There is no one better to weigh in on what is motivating consumers globally. What trends are you seeing from consumers that are impacting how they shop?Does this look any different for GenZ? They are such an important cohort that we're hearing lots of discussion about from brands and retailers alike.It's not just consumers that are wrestling with a lot of change, given your work with the largest retailers and CPG manufacturers around the world, what are the shifts impacting their brands?We've talked about how NIQ is the world's largest consumer intelligence provider. Why is what you do so important to the industry?What is the role of mentors in your careers and do you believe in reverse mentorship?For someone early in their career aspiring to follow your footsteps and be at the world's greatest insights and data organization - what's your advice?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

FoodNavigator-USA Podcast
From metrics to market: Data strategies to succeed in retail

FoodNavigator-USA Podcast

Play Episode Listen Later Mar 19, 2025 23:25


Spins and NielsenIQ representatives shared strategies for retail success, including boosting velocities, utilizing data efficiently and developing an omnichannel strategy that inserts a brand into a consumers' everyday life

the Joshua Schall Audio Experience
[MONDAY MINUTE] Non-Alcoholic Beer Reaches All-Time Record Market Share | Dry January 2025 Trends

the Joshua Schall Audio Experience

Play Episode Listen Later Mar 10, 2025 0:59


Dry January 2025 has commenced, but how measurable were effects on beer sales across grocery retailers? According to NielsenIQ sales data, non-alcoholic beer scored a record-high 4.2% share of all beer sold through grocery retailers in January. Moreover, non-alcoholic beer saw slightly more than 20 percent YoY volume growth last month…compared to the six percent YoY decline seen by the traditional beer category. Over the past three years, Dry January non-alcoholic beer sales across grocery retailers have grown 138%...with the marketplace doubling to over 150 brands selling non-alcoholic beers. But even with that heightened level of competition, the non-alcoholic beer category leader, Athletic Brewing has continued its dominance by again achieving Dry January top-seller status in 2025…successfully outselling non-alcoholic product variants from beer giants from Anheuser-Busch and Heineken.

Making Marketing
How Dropps got its eco-friendly cleaning products into Target

Making Marketing

Play Episode Listen Later Mar 6, 2025 37:23


Cleaning company Dropps hit shelves in Target this week, hoping to capture market share in the competitive category by offering a "greener" alternative. And one of the first ways it's hoping to catch shoppers' eyes is with its paperboard, trapezoid-shaped container next to the plastic tubs of laundry and dish pods. "It is paperboard within a sea of plastic," said CEO Alastair Dorward, "and the unique form and the shape really presents an excellent billboard on shelf." Dorward joined the Modern Retail Podcast to talk about the company's expansion plans as Dropps made its Target debut online and in stores. The over-30-year-old company makes pods for dish and laundry that are USDA-Certified Biobased, Leaping Bunny Certified and wrapped in a biodegradable film. The launch also includes a new 4-in-1 Plus Oxi Biobased Power Laundry Detergent Pod that's exclusive to Target and Dropps.com, as the company looks to compete with legacy brands that offer "tiered" pods for different uses. Dorward said Dropps is looking to find a mass audience after nearly two decades of direct-to-consumer operations. The former CEO of Method, Dorward took the helm at Dropps about two years ago and worked to take the product from its DTC origins to mass retail. The so-called "green cleaning" category is expected to grow as customers look for more non-toxic ingredients in product purchases. Nielsen IQ found that 45% of consumers want to buy products that have antibacterial properties, non-toxic ingredients and disinfectant abilities, for example.

The CPG Guys
THE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQ

The CPG Guys

Play Episode Listen Later Feb 22, 2025 48:00


This special episode of The CPGGUYS features four guests - the WINNERS of our 2024 Omnichannel awards - 'The OMNIES'. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly omnichannel and championing it in the industry. Our four winners this past year have done exactly that. Our sincere CONGRATS to Doug Jossem from Walmart Connect, Tonya Douglas from Giant Foods (part of the ADUSA family), Cely Moreno from PepsiCo and Cara Pratt from Kroger precision marketing/84.51. Find Doug Jossem on Linkedin at : https://www.linkedin.com/in/doug-jossem-2595574/Find Tonya Douglas on Linkedin at : https://www.linkedin.com/in/tonya-douglas-15889bb/Find Cely Moreno on Linkedin at : https://www.linkedin.com/in/cely99/Find Cara Pratt on Linkedin at : https://www.linkedin.com/in/cara-pratt-2429614/Here's what we asked each of them about leadership :1.) You've demonstrated a lifetime of leadership - what principles are you anchored on that have served you well?2.) How did you embrace omnichannel leadership and how do you keep up with learning given all the changes in our industry?3.) What is your advice to others in this space, and how do you advocate working with digital leaders on this very leadership?4.) Tell our audience about brand & retail leadership - what can the industry expect from you in 2025?LA fire relief : https://www.directrelief.org/ (always research before giving)Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+GuysCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

GreenBook Podcast
140 - Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights

GreenBook Podcast

Play Episode Listen Later Feb 18, 2025 36:38


In this episode of The Greenbook Podcast, host Karen Lynch sits down with Aeton Lim, an Innovation Consulting Manager at Nielsen IQ and a 2025 Future List honoree. Aeton shares his global perspective on market insights, innovation strategy, and how organizations can future-proof their decision-making.He discusses his expertise in emerging markets, the role of corporate governance, sustainability, and his leadership in DEI initiatives. Tune in to gain valuable insights on how businesses can align strategy with external market forces and leverage thought leadership for competitive advantage.Topics Covered:Aeton Lim's role at Nielsen IQ and global consulting experienceStrategic decision-making and innovation's role in corporate growthThe importance of aligning business strategy with external market forcesKey trends in emerging markets and consumer behavior shiftsThe role of corporate governance and sustainability in business successThe impact of DEI initiatives and the benefits of reverse mentoringLuxury market trends and digital transformation in e-commerceFuture-proofing insights and innovation for sustainable growthResources & Links:Visit Aeton Lim's websiteLearn more about Nielsen IQYou can reach out to Aeton Lim on LinkedIn.Many thanks to Aeton for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

Bringing Business to Retail
Do Customers Really Care About Sustainability

Bringing Business to Retail

Play Episode Listen Later Feb 7, 2025 15:51


My first foray into commerce was selling reusable nappy-making fabrics on parenting forums. I would import these massive rolls, cut them up, and sell them to the mums (and dads) on the forums. This was back in 2008. Before “eco” was cool According to a 2022 NielsenIQ study, 78% of global consumers say that companies should be environmentally responsible. That sounds amazing, right?  But here's where things get interesting—if that were really the case, why are businesses like Shein and Temu thriving?  Clearly, something isn't adding up. And when the amount of sales that Temu turned over was in the double-digit BILLIONS, then, you have to ask yourself… “Do customers really care about sustainability?” Here are my thoughts… (from an eco-pioneer)   -----------------   Introduction and Purpose of the Podcast 0:01 The Success of Fast Fashion Giants 1:24 Consumer Behavior and Sustainability 3:40 Testing and Tracking Sustainability 6:07 Financial Considerations of Sustainability 9:32 Starting Small with Sustainability 11:35 Conclusion and Call to Action 12:40   -----------------   Full article: https://salenaknight.com/do-customers-really-care-about-sustainability/

The CPG Guys
The Annual FMI mid winter conference and its relevance to the food industry with Mark Baum - CCO at FMI

The CPG Guys

Play Episode Listen Later Jan 29, 2025 52:04


The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives.Find Mark Baum on Linkedin at : https://www.linkedin.com/in/mark-baum-28b8822/Find FMI on Linkedin at : https://www.linkedin.com/company/fmithefoodindustryassociation/Find FMI online at : https://www.fmi.org/Hear Mark's earlier episode with Liz Buchanan from NielsenIQ on retail media here : https://podcasts.apple.com/az/podcast/retail-media-insights-with-fmis-mark-baum-and/id1517335575?i=1000675428315Here's what we discussed with Mark : 1. A lifetime of leadership. Take us through the years and how you got to FMI.2. There's few closer to the industry's challenges than you. What are today's challenges for retail? 3. Retail media : love it, hate it - it's occupying mindshare. Demystify what matters here and why is it so important?4. Let's talk FMI - what are your pillars of strategic influence in the industry?5. How does FMI accomplish outreach to brands and retailers? Why should brands be investing more with FMI? I believed it was the sensible thing to do.6. With upcoming changes in government, how are you preparing to engage with all the constituents your serve?7. How does FMI stay abreast of trends in the industry? How does your staff get trained? What trends are you following? 8. Tell us finally about all year events, education and programming you offer to your stakeholders? Who should take advantage of what?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Unpacking the Digital Shelf
Navigating the Digital Data Ecosystem to Unlock Growth, Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, Salim Bachatene, SVP Global Sales, Ecommerce NielsenIQ, Michael Nunes, Director of Product Strategy & Operations at Pacvue

Unpacking the Digital Shelf

Play Episode Listen Later Jan 13, 2025 57:24


The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on the consumer journey. This is an audio rebroadcast of a webinar focused on just that, led by Lauren Livak Gilbert, with guest experts Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, Salim Bachatene, SVP Global Sales, Ecommerce at NielsenIQ, and Michael Nunes, Director of Product Strategy & Operations at Pacvue.

The CPG Guys
Shaping food policy and retail industry advocacy with FMI CCO Mark Baum

The CPG Guys

Play Episode Listen Later Jan 8, 2025 53:12


The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives.Find Mark Baum on Linkedin at : https://www.linkedin.com/in/mark-baum-28b8822/Find FMI on Linkedin at : https://www.linkedin.com/company/fmithefoodindustryassociation/Find FMI online at : https://www.fmi.org/Hear Mark's earlier episode with Liz Buchanan from NielsenIQ on retail media here : https://podcasts.apple.com/az/podcast/retail-media-insights-with-fmis-mark-baum-and/id1517335575?i=1000675428315Here's what we discussed with Mark : 1. A lifetime of leadership. Take us through the years and how you got to FMI.2. There's few closer to the industry's challenges than you. What are today's challenges for retail? 3. Retail media : love it, hate it - it's occupying mindshare. Demystify what matters here and why is it so important?4. Let's talk FMI - what are your pillars of strategic influence in the industry?5. How does FMI accomplish outreach to brands and retailers? Why should brands be investing more with FMI? I believed it was the sensible thing to do.6. With upcoming changes in government, how are you preparing to engage with all the constituents your serve?7. How does FMI stay abreast of trends in the industry? How does your staff get trained? What trends are you following? 8. Tell us finally about all year events, education and programming you offer to your stakeholders? Who should take advantage of what?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Marketing Today with Alan Hart
451: Best of 2024: How can we Trust AI? with Jacqueline Woods, CMO at Teradata

Marketing Today with Alan Hart

Play Episode Listen Later Dec 25, 2024 49:12


Jacqueline Woods is the Chief Marketing Officer for Teradata, the cloud analytics and data platform for AI, headquartered in San Diego, California. Jacqueline joined Teradata from NielsenIQ, where she was a member of the executive leadership team and Global Chief Marketing and Communications Officer. She also spent nearly 10 years as CMO of the IBM Global Partner Ecosystem Division, where she focused on building cloud, data, AI, and SaaS strategies. Before that, she was Global Head of Customer Segmentation & Customer Experience at General Electric and also held roles of increasing responsibility at Oracle for 10 years, as well as leadership roles at Ameritech and GTE, now Verizon. Thankfully, Jacqueline has always loved math, because, as she points out, marketing today is based mostly on data. However, she also emphasizes the importance of empathy and notes that it is essential in creating a space where people can be authentic and drive innovation, productivity, and product design. In this episode, Alan and Jacqueline talk about where trust fits into the AI conversation, what leaders need to know before launching an AI initiative, and how AI can boost efficiency and productivity. Jacqueline also tells us why underrepresented people, like black female business leaders, need to be involved in AI as it evolves.  While AI has been around for a while, it became all the rage at the end of 2022 with public access to tools like ChatGPT. AI is based on patterns, some factual and some non-factual. So that poses the question: how do we trust AI?  That's where Teradata comes in. By having responsible people create the models, take responsibility, and think critically about the training, governance, and outcomes, Teradata is focused on building the trust required to use artificial intelligence, generative artificial intelligence, and large language models for their “global 10,000” clientele, like American Airlines and United Healthcare. These companies rely on Teradata for their cloud data and analytics workloads. Teradata has been stewards of trusted information and data since they were founded about 40 years ago, and they believe people thrive when empowered with better and entrusted information. In this episode, you'll learn about: Why is empathy important for marketers? The importance of clean data  Why do underrepresented people have to participate in the evolution of AI? Key Highlights: [02:10] What is empathy? [03:45] Why marketers need empathy  [07:00] How a love of math led her to marketing  [10:30] Her path to Teradata [13:15] Teradata's focus and mission for mankind [14:20] Teradata's clients, services, and use cases  [19:00] How can business leaders ensure AI can be trusted? [21:50] What do leaders need to do before launching an AI initiative? [26:45] Remaining authentic while using AI [30:20] Creative AI use cases as workforce multipliers and how that may change work in the US [33:00] Why underrepresented groups need to participate in AI  [36:20] What we can all learn from Moe [40:55] Advice to her younger self [41:45] “Of course it's Ai!” [42:10] Watching the shifting nature of work [44:40] Can you explain what marketing does and why it's important? Looking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Crain's Daily Gist
11/07/24: Harsh implications for Johnson, Pritzker after election

Crain's Daily Gist

Play Episode Listen Later Nov 6, 2024 55:42


Crain's political columnist Greg Hinz joins host Amy Guth to analyze election results and what they likely mean for Chicago and Illinois.Plus: Crain's residential real estate reporter Dennis Rodkin discusses local housing market news, Walgreens agrees to pay $100 million to settle drug overcharging claims, Discover brings on new legal chief amid Capital One merger review, NielsenIQ considers an IPO at a valuation close to $10 billion and cannabis stocks wilt after Florida legalization fails.

The CPG Guys
Retail Media Insights With FMI's Mark Baum and NielsenIQ's Liz Buchanan

The CPG Guys

Play Episode Listen Later Nov 2, 2024 67:57


The CPG Guys are joined in this episode by Mark Baum, Chief Commercial Office at the Food Marketing Institute and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC - a consulting powerhouse that includes our co-host Sri, on the latest in retail media. They are interviewing brands, retailers and service providers to determine where this RMN topic evolves. The firest iteration of results is to be published at FMI mid winter in late Jan 2025.Follow Mark Baum on LinkedIn here: https://www.linkedin.com/in/mark-baum-28b8822/Follow FMI on LinkedIn here: https://www.linkedin.com/company/fmithefoodindustryassociation/Follow FMI online here: https://www.fmi.org/Follow Liz Buchanan on LinkedIn here: https://www.linkedin.com/in/liz-buchanan-35b2007/Follow NIQ on LinkedIn here: https://www.linkedin.com/company/nielseniq/Follow NIQ online here: https://nielseniq.com/global/en/We asked Liz & Mark these questions:1) Why partner on retail media, why now? Mark follows Liz.2) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution? Mark goes first.3) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only?4) what is NIQ's offerings on retail media? How does this complement what you do5) why partner on retail media, why now? 6) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution? 7) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only?8) what is NIQ's offerings on retail media? How does this complement what you do?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys
Marketing Mix Effectiveness Leadership with NielsenIQ

The CPG Guys

Play Episode Listen Later Oct 19, 2024 48:46


The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today's consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnichannelretail in nature. The consumer is picky in terms of choices and has a plethora of choices both online and offline.This episode is sponsored by NielsenIQ Find Bianca Piluso on Linkedin at : https://www.linkedin.com/in/biancapiluso/ Find Michael Mandato on Linkedin at : https://www.linkedin.com/in/michaelmandato/ Find Joshua Pisano on Linkedin at : https://www.linkedin.com/in/joshuapisano/Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/Find NielsenIQ online at : https://nielseniq.com/global/en/Here's what we asked them : 1. Bianca - You are VP of Marketing Mix Analytics - describe what it means, what is a day in your life look like, what brand and retail profiles are you working with?2. Can you give us some context on what some of your client's challenges are when it comes to marketing?3. What are some of the “watch outs” your clients should be managing? 4. Is media mix applicable to all sizes of brands?5. If a brand comes to you and wants to understand MMM better, where do you start?6. If you were talking with a CMO about MMM, what would be your advice?7. Other than MMM, what other types of ad-measurement are important to brands and media companies? 8. Let's give birth to the term virtuous cycle of MMM planning - decompose what this means and why this is the best way to drive marketing effectiveness? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereFor the Cornell Retail Media Strategy Executive Education program, click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Brand Growth Heroes
Ep74: Exiting Fuel10K & The Future of Food: Barney Mauleverer

Brand Growth Heroes

Play Episode Listen Later Oct 16, 2024 30:43


We're thrilled to welcome back Fuel 10k founder Barney Mauleverer for his third appearance on Brand Growth Heroes. Barney's just wrapped up an incredible 13-year journey with Fuel 10K, and he's here to chat about the grit and patience it takes to build and sell a company. Trust us, if you're a founder facing your own hurdles, you'll want to tune in for this one!Barney's story shows that success isn't always about sprinting to the finish line. Sometimes, it's more like running a marathon. Every experience, good or bad, plays a part in the big picture. His journey is super-inspiring for founders out there, reminding us that there is something to learn from every experience - even the not-so-glamorous stuff like factory floor checks!But wait, there's more! Barney's also spilling the beans on his latest venture. He's just launched the 'FUTURE OF FOOD competition, a cool competition for entrepreneurs who are shaping what we'll be eating tomorrow (unusually, it's free to enter and attend). The final round will be held on November 26th at the stunning venue: The Royal Geographic Society - 16 finalists pitch to win in front of food industry luminaries, with an audience of entrepreneurs, investors, buyers and journalists. I'm lucky enough to be a judge on the day, so come and say hello!Thank you, Barney, for shining a light on the future of the industry/market/how we will feed ourselves. We hope you enjoy this episode and will join us on the 23rd November - register to attend here!By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION.You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!Useful links/info:Future Food Competition info hereRegister to attend hereBarney's LinkedInThe Future of Food Competition is a free, fully inclusive, not-for-profit event. Amidst significant global changes and rapidly evolving megatrends, this challenge shines a spotlight on opportunities and issues in the food industry. By encouraging debate, entrepreneurialism and innovative thinking, we seek to drive progress and positive change. We hope this event becomes a regular highlight in the calendar for everyone passionate about investing in food entrepreneurship.Here's the running order:12am – Attendees arrive and network12.45 – Doors shut13.00 – Setting the scene...Mike Berners-Lee – author of There Is No Planet B and How Bad Are Bananas & passionate expert in Carbon Footprinting.Pen Hadow – Arctic record-breaker and conservationist dedicated to protecting the seas and its wildlife.Kevin Dorren is an AI enthusiast and shifting populations specialist.14.30 - All attendees circulate the Pitch Tables15.30 - Judges preside & with a Popular Vote, and select 3 of the bestMiranda Ballard from NielsenIQ uses case study data to explain how entrepreneurial endeavour can impact big business.16.00 – 3 top finalists invited to pitch in the iconic Ondaatje Theatre + Q&A16.45 – Judges & Popular Vote (Strictly style!) Gold, Silver, Bronze are announced & prizes awarded17.00 - It's a wrap!Future Food Competition info hereIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to my Sound Engineer, Gyp Buggane,Ballagroove.comand podcast producer/content creator, Kathryn Watts,Social KEWS

The Conscious Capitalists
Episode #90: How Purpose-Driven Leadership Transforms Your Business from NielsenIQ's Tracey Massey

The Conscious Capitalists

Play Episode Listen Later Oct 14, 2024 41:58


In this episode, we talk to Tracey Massey, former President of Mars Pet Food and current COO of NielsenIQ, about the power of purpose-driven leadership. Tracey shares her experience in aligning business strategy with a strong sense of purpose, revealing how this approach led to remarkable growth at Mars Pet Food. Now, she discusses her new role at NielsenIQ and explores the rise of conscious consumerism—where consumers prioritize ethical brands and sustainable practices in their purchasing decisions. Discover why purpose matters in today's marketplace and how businesses can thrive by staying true to their values.**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & RajTime Stamps00:00 Introduction to Conscious Capitalism00:52 Meet Tracy Massey: A Leader with Purpose02:36 The Mars Pet Food Journey: Purpose in Action06:12 Expanding Horizons: From Pet Food to Veterinary Care08:34 Transition to Nielsen IQ: Data-Driven Leadership12:04 Understanding Conscious Consumerism14:36 The Rise of Conscious Consumerism15:34 Packaging and Messaging: The Key to Consumer Trust17:31 The Role of Data in Social Responsibility20:54 Navigating Political and Consumer Expectations21:39 Global Consumer Insights22:34 Conscious Leadership Journey25:46 Mars Leadership Development Program30:08 Creating Psychological Safety33:15 Empowering Women Leaders40:20 Diversity and Inclusion in the Workplace40:32 Closing Remarks and Future Events

Where We Buy: Retail Real Estate with James Cook
Spend Z: Understanding Gen Z's Consumer Power - Where We Buy #311

Where We Buy: Retail Real Estate with James Cook

Play Episode Listen Later Oct 11, 2024 34:33


Marta Bowles from NielsenIQ discusses the spending behavior and characteristics of Generation Z. Marta reveals findings from the 'Spend Z' report, highlighting Gen Z's role as a significant spending demographic, their seamless approach to shopping across digital and physical channels, and the importance of brand authenticity for engaging this generation. With the growing importance of personalized and value-driven experiences, retailers are encouraged to align with the ethical and individualistic values of Gen Z to remain relevant.  James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify  Listen: WhereWeBuy.show  Email: jamesd.cook@jll.com  Watch our video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.  

the Joshua Schall Audio Experience
Lunchly vs. Lunchables | Crazy Connection to Lunchables History? | Hyper-Palatable Foods (HPFs)

the Joshua Schall Audio Experience

Play Episode Listen Later Oct 9, 2024 12:04


After 35 years of dominating grade school cafeteria lunchtime, that yellow box filled with hyper-palatable foods is getting “remixed” by the creator packaged goods movement. For those that are living under a rock and didn't see the product announcement from a few weeks ago, Lunchly is a kid-friendly meal kit that's positioned as a better-for-you competitor to Lunchables. Now…there's already several other better-for-you Lunchables competitors in market, but what makes this one noteworthy is that it's a joint venture between two creator packaged goods brands. Lunchly was a collaboration between PRIME (the beverage brand backed by Logan Paul and KSI) and Feastables (the chocolate brand created by MrBeast). To be completely honest, this is a wild move. So, each box of Lunchly will include a miniature Feastables bar and bottle of PRIME Hydration. Lunchables created line extensions with Snickers, Reese's Peanut Butter Cups, Kool-Aid, and Capri Sun…but we're talking about two creator packaged goods brands that are co-creating a new “more perishable” product that also sees them both entering a new grocery retail section. So, then the question likely turns to why? Similar to when Lunchables was being developed in the 1980s, there's maybe the obvious and not so obvious answer. Based on the marketing angle taken thus far, the obvious answer is that Lunchly saw a market opportunity that paired all the previous (and still strong) Lunchables value propositions for parents (like convenience/value) and kids (like wanting to be cool in the school cafeteria), with these better-for-you product attributes. Regardless, Lunchables was actually created to solve a bologna oversupply (and popularity) problem for Oscar Meyer. And though I don't think anyone involved with Lunchly intentionally created this historical “remix,” PRIME is facing similar oversupply (and popularity) problems right now. According to recent NielsenIQ data reports, PRIME volume has been falling by somewhere around 30% YoY for much of this calendar year. But more interesting to the Lunchables connection is that PRIME has been the target of recent litigation from its supply chain partners…with lawsuits alleging dedicated contract manufacturing capacity investments left unutilized and coconut ingredients contracts cancelled. Additionally, my latest first principles thinking content will explore the historical connections between U.S. food companies by tobacco giants, how Phillip Morris (now Altria) were masters at engineering products to make consumers return for more, and how those hyper-palatable foods are now approved by the U.S. government (USDA) to be included within the National School Lunch Program. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Fail Faster
#481 - Building empathy and innovation in customer support: A conversation with Laurent Pierre

Fail Faster

Play Episode Listen Later Oct 3, 2024 34:48


In this episode of Fail Faster, we welcome Laurent Pierre, Senior Vice President of Global Customer Support at Nielsen IQ. Laurent shares his incredible journey from his childhood as the son of Haitian immigrants to leading global customer support at a major corporation. He discusses the pivotal moments that shaped his career, his experiences working with AI at IBM, and the challenges and triumphs of digital transformation. Join us as Laurent reveals insights on empathy, the role of AI in customer support, and the future of personalized customer experiences.

The CPG Guys
Inflation and Private Label with NielsenIQ's Steve Zurek

The CPG Guys

Play Episode Listen Later Sep 7, 2024 54:08


The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what's really true at retail vs sensationalizing the outcomes.Find Steve Zurek on Linkedin at : https://www.linkedin.com/in/stevezurek/Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/Find NielsenIQ online at : https://nielseniq.com/global/en/This episode is sponsored by NielsenIqHere's what we asked him : 1. Your career passes through PepsiCo, P&G, Haleon and NIQ. What are learnings in your corporate career you have picked up over time and what would you pass on to a younger you graduating college?2. What a wild whacky 15 months since Apr 2023, not asking for a crystal ball, but shouldn't baselines have settled down given all the one year lapse for snap, EBT, commodified is all well past us? 3. Let's take inflation head on. Is the volume challenge problem driven or anchored on inflation and significant pricing taken over 2021- early 20234. Private label - winning formula for todays times. Commodities available more than they ever have. Has private label made a come back and here to stay?5. On the people side, how do you ensure your teams are staying abreast of new analytics trends in the industry? Inflation - how are you helping brands to navigate it?6. Right now there is coupon craziness - all the digital coupon providers are having a field day. To me this is not sustainable. It's teaching the consumer a very wrong behavior. Thoughts?7. Price gaps, slopes, curves all indicate the way forward is to work on inflation related pricing and deliver the right value for the consumer. Value can mean so many things - what is your advice on value?8. Lastly, we always ask - what's next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Science Friday
What Are The Risks Of Drinking Raw Milk?

Science Friday

Play Episode Listen Later Jul 25, 2024 17:11


According to a 2022 study, just over 4% of Americans said they had consumed raw milk in the past year. That might not sound like a lot, but it adds up to around 15 million people. And those numbers seem to be increasing. According to data from the market research agency NielsenIQ from May, sales of raw milk increased by as much as 65% compared to that time last year.This increase coincides with a recent trend of influencers and other public figures promoting raw milk as a completely safe and healthier alternative to pasteurized milk.But despite claims about its safety, raw milk is more likely to contain pathogens than pasteurized milk, which is heated to kill harmful microbes. According to records released last week, some 165 people were sickened by salmonella linked to raw products from a single farm in California as of February, the largest raw milk-related salmonella outbreak in a decade. And the CDC recently reported that dairy cows in 13 states were infected with the H5N1 virus, also known as bird flu.Host Rachel Feltman is joined by Dr. Céline Gounder, editor-at-large for public health at KFF Health News and Dr. Nicole Helen Martin, assistant research professor in dairy foods microbiology at Cornell University, to talk about the dangers of health misinformation and how the risks of drinking raw milk can far outweigh its potential benefits.Transcripts for each segment will be available after the show airs on sciencefriday.com.  Subscribe to this podcast. Plus, to stay updated on all things science, sign up for Science Friday's newsletters.