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It's The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they identify potential gaps in your cowherd vaccination programs. Plus market recaps, cattle marketing calculations, hay and livestock sales and lots more on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. Season 5, EPISODE 239 Cowherd Vaccination Programs. Are Their Gaps? Cattle producers are busy this time of year. Whether it be branding, haying, seeding or breeding; often time the cowherd vaccination program and often get overlooked resulting in potential gaps in proper health coverage. Fill Vaccination Gaps with Products from Zoetis Zoetis animal health is committed to helping develop a vaccination program for your cowherd, while helping producers understand the potential impact of each disease challenge. Summer Grilling Trends 2025 This summer, U.S. grillers are prioritizing affordable meats without sacrificing flavor, according to Cargill's 2025 Protein Trends Report. Despite rising prices, ground beef, chicken, and hot dogs remain top picks at backyard barbecues. Nearly 90% of consumers plan to grill this summer, with half firing up the grill weekly. Beef leads the way at 94%, followed by poultry at 64%, according to NielsenIQ data cited by Cargill. Steaks like ribeye, sirloin, filet mignon, and strip remain grilling favorites. With 61% of consumers boosting their protein intake and 60% planning meals around protein first, many are choosing steaks to enjoy restaurant-quality meals at home—for less. Featured Experts in the Cattle Industry Jeff Sarchet, DVM– Zoetis https://www.zoetisus.com/beef/ Follow on Facebook: @ZoetisBeef Mark Vanzee – Livestock, Equine, & Auction Time Expert https://www.auctiontime.com/ https://www.livestockmarket.com/ https://www.equinemarket.com/ Follow on Facebook: @LivestockMkt | @EquineMkt | @AuctionTime Kirk Donsbach – Financial Analyst at StoneX https://www.stonex.com/ Follow on Facebook: @StoneXGroupInc Shaye Koester – Host of Casual Cattle Conversation https://www.casualcattleconversations.com/ Follow on Facebook: @cattleconvos Contact Us with Questions or Concerns Have questions or feedback? Feel free to reach out via: Call/Text: 707-RANCH20 or 707-726-2420 Email: RanchItUpShow@gmail.com Follow us: Facebook/Instagram: @RanchItUpShow YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms. Discover the Heart of Rural America with Tigger & BEC Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC. https://tiggerandbec.com/ Industry References, Partners and Resources For additional information on industry trends, products, and services, check out these trusted resources: American Gelbvieh Association: https://gelbvieh.org/ Imogene Ingredients: https://www.imogeneingredients.com/ Allied Genetic Resources: https://alliedgeneticresources.com/ Westway Feed Products: https://westwayfeed.com/ Medora Boot: https://medoraboot.com/ Transova Genetics: https://transova.com/ Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/ Wrangler: https://www.wrangler.com/ Rural Radio Network: https://www.ruralradio147.com/ RFD-TV: https://www.rfdtv.com/ Wulf Cattle: https://www.wulfcattle.com/ Jorgensen Land & Cattle: https://jorgensenfarms.com/
I finally spent some time to prove to all you door-counting crazies that doors do not equal value to your business. In the process, I developed a tool to plan your ACV build in a restrained manner, a tool you can reproduce (legally) on your end with your SPINS or NIelsen IQ retainer. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Today NIQ has operations in 95+ countries representing 97% of the world's GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.Find Nicole on LinkedIn at: http://linkedin.com/in/nicolecollidaFind Jennie on LinkedIn at: http://linkedin.com/in/jennie-bell-a27568bFind NielsenIQ Media online at: http://nielseniq.com Nicole & Jennie answers these questions:Let me ask the obvious - what does a day in the life of each of you look like? What does the word work life balance mean to you?How do you both bring a sense of balance in your lives and get some ‘me time'What are day to day challenges you'll deal with in just getting it all done?How do you deal with away from home business travel? What does vacation travel mean to you? Do you get away? What's your next getaway? Let's talk the world of business leaders you two are. How do you practice wellness and balance and what you learn in your own lives - in your day job? What advice would you give other CPG parents listening to this episode ? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comSubscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Send us a textBars, restaurants, and venues form the foundation of drinking culture. However, the factors driving spending and visitation within the on-premise sector have evolved significantly due to COVID disruptions, economic pressures, and shifting category dynamics.In this episode, we're examining what's happening inside bars and restaurants in 2025. Matthew Crompton, Vice President of CGA by Nielsen IQ for On Premise in the Americas, brings his expertise to this conversation.Our discussion covers several critical areas: current on-premise visitation trends, consumer price sensitivities in bars, and the spirits categories gaining traction. We also explore effective strategies for spirits brands to capitalize on on-premise trends and strengthen their position within this channel.Featured Guests:Matt Crompton, Vice President: Americas, CGA by Nielsen IQMentioned in the Episode:CGA by Nielsen IQWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagramhttps://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1
Even after 15 years and a majority sale – reportedly valued at over $650 million – of the company he founded, Bill Creelman remains convinced that Spindrift is just at the beginning of a “real” revolution. Since launching Spindrift in 2010, Bill has built the brand into a powerhouse, generating nearly $300 million in annual retail sales, according to Nielsen IQ. Spindrift is known for its sparkling water made with real fruit juice and purees, with no added sugars or added flavors. The brand has expanded its portfolio to include hard seltzers and, more recently, a mid-calorie soda line that harkens back to Spindrift's original mission of delivering authentic, high-quality beverages. Earlier this year, private equity firm Gryphon Investors acquired a majority stake in Spindrift. As part of this transition, veteran CPG executive Dave Burwick stepped in as CEO, while Bill now serves as chairman of the board. Together, Bill and Dave are leading Spindrift into its next chapter, one focused on real ingredients and sustainable growth. For Bill, the future is full of endless possibilities. As he shared in our conversation, “The most surprising part is realizing just how much further we can go.” In this episode, Bill and Dave dive into the importance of staying true to a vision, executing it with patience, and creating a brand that resonates with today's conscious consumers. They explore how ambition, when guided by intentionality, leads to real, sustainable growth. Bill and Dave also discuss why Spindrift's innovation strategy is grounded in the belief that the world is ready for beverages that prioritize quality, transparency, and authenticity. Show notes: 0:25: Interview: Bill Creelman, Founder & Dave Burwick, CEO, Spindrift – Bill and Dave reflect on Spindrift's journey since its inception in 2010, starting with refrigerated sodas in iconic longneck glass bottles, and how the brand is now revisiting its origins with a new line of canned sodas. They discuss Spindrift's premium positioning and its ability to maintain a higher price point in an increasingly crowded market, emphasizing why consumers are willing to pay more for a product that delivers authenticity and exceptional quality. The founders attribute the brand's ability to uphold its integrity and solidify its market position to its unwavering commitment to real ingredients and flavor innovation. They also explore the concept of "refreshment" in the beverage space, discussing untapped potential within Spindrift's core business and the vital role of strategic partnerships, like Gryphon, in fueling the brand's sustained growth. Reflecting on the company's progress, Bill acknowledges the challenges they've faced, emphasizing the importance of staying true to their vision during difficult times and remaining focused on long-term success. Brands in this episode: Spindrift, Olipop, Poppi, Truly
Dzisiaj rozmawiamy z Aleksandrą Gębarowską (NielsenIQ, PTBRiO) i Basią Zajączkowską (Esplori), badaczkami rynku i ekspertkami trendów, które wspólnie realizują projekt Trend Impact zwany korytarzowo insightowym spisem powszechnym Polaków. Wspólnie sprawdzimy, czy Polacy jeszcze wierzą w Boga, czy częściej w horoskopy i ezoterykę oraz dlaczego choć 88,8% z nas wciąż deklaruje się jako katolicy, coraz mniej osób chodzi na religię czy wierzy w piekło. Będzie też o śmierci – bo choć boimy się o niej głośno mówić, branża funeralna to w Polsce kwitnący biznes. Dowiecie się, czy jesteśmy gotowi na cyfrowe testamenty, diamenty z prochów i... cyfrowe nagrobki.Insighty prosto z Polski, ciekawostki z pogranicza wiary i biznesu oraz szczypta humoru, bo bez tego byłoby chyba ciężko z ciężarem tematów dzisiejszej rozmowy. Jeśli tematy poruszone w tym lub poprzednim odcinku na temat Trend impactu Was zainteresowały, mamy świetne wieści! Raport jest dostępny na stronach PTBRiO: https://ptbrio.pl/trendimpact/raporty/
Festeggia la sua decima edizione in Italia Best Brands, l'Oscar delle marche promosso da Serviceplan Group e NielsenIQ & GfK. Attraverso 5000 interviste e 15 mila valutazioni, integrate con i dati economici e di mercato, il ranking misura la forza dei brand in base a diverse categorie: premiati quest'anno Kinder come Best Product Brand, Iliad come Best Growth Brand e Amazon, che ha conquistato sia il riconoscimento di Best Service Brand sia quello di Best Future Brand. Categoria speciale di questa edizione il Best AIthentic Brand, dedicata alla marca che si è distinta nell'era dell'intelligenza artificiale per l'uso originale e responsabile della tecnologia, riconoscimento assegnato a Samsung. Il racconto della cerimonia di premiazione attraverso le interviste a Giovanni Ghelardi, CEO di Serviceplan Group Italia, Enzo Frasio, Amministratore Delegato di NielsenIQ & GfK in Italia e Daniele Grassi, Vice President Home Appliance Samsung Electronics Italia.E poi dal dispositivo domestico che converte l'umidità della stanza in acqua potabile alle batterie biodegradabili fatte di funghi, fino ai capi spalli derivati dal legno. Focus sui trend dedicato ai nuovi materiali e alle applicazioni più all'avanguardia nella moda, nel design e nella tecnologia.
Les bricoleurs sont un peu sur le carreau... Les magasins ont vu leurs ventes chuter de 6% en moyenne l'an dernier selon une étude NielsenIQ. Ecoutez L'angle éco de Martial You du 28 mars 2025.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
Les bricoleurs sont un peu sur le carreau... Les magasins ont vu leurs ventes chuter de 6% en moyenne l'an dernier selon une étude NielsenIQ. Ecoutez L'angle éco de Martial You du 28 mars 2025.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world's GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.Follow Tracey Massie on Linkedin at: https://www.linkedin.com/in/tracey-massey-5328951/Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NielsenIQ online at: https://nielseniq.com/global/en/Download the Gen Z report here: https://nielseniq.com/global/en/insights/analysis/2025/connecting-with-gen-z/Download the Consumer Life Trend Report here: https://nielseniq.com/global/en/products/consumer-life/ Tracey answers these questions:Take us through your career journey from the early days at Mars to your role here at NielsenIQ. What leadership principles are you anchored on / served you well and what would you advocate others learn?There is no one better to weigh in on what is motivating consumers globally. What trends are you seeing from consumers that are impacting how they shop?Does this look any different for GenZ? They are such an important cohort that we're hearing lots of discussion about from brands and retailers alike.It's not just consumers that are wrestling with a lot of change, given your work with the largest retailers and CPG manufacturers around the world, what are the shifts impacting their brands?We've talked about how NIQ is the world's largest consumer intelligence provider. Why is what you do so important to the industry?What is the role of mentors in your careers and do you believe in reverse mentorship?For someone early in their career aspiring to follow your footsteps and be at the world's greatest insights and data organization - what's your advice?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Spins and NielsenIQ representatives shared strategies for retail success, including boosting velocities, utilizing data efficiently and developing an omnichannel strategy that inserts a brand into a consumers' everyday life
Dry January 2025 has commenced, but how measurable were effects on beer sales across grocery retailers? According to NielsenIQ sales data, non-alcoholic beer scored a record-high 4.2% share of all beer sold through grocery retailers in January. Moreover, non-alcoholic beer saw slightly more than 20 percent YoY volume growth last month…compared to the six percent YoY decline seen by the traditional beer category. Over the past three years, Dry January non-alcoholic beer sales across grocery retailers have grown 138%...with the marketplace doubling to over 150 brands selling non-alcoholic beers. But even with that heightened level of competition, the non-alcoholic beer category leader, Athletic Brewing has continued its dominance by again achieving Dry January top-seller status in 2025…successfully outselling non-alcoholic product variants from beer giants from Anheuser-Busch and Heineken.
Cleaning company Dropps hit shelves in Target this week, hoping to capture market share in the competitive category by offering a "greener" alternative. And one of the first ways it's hoping to catch shoppers' eyes is with its paperboard, trapezoid-shaped container next to the plastic tubs of laundry and dish pods. "It is paperboard within a sea of plastic," said CEO Alastair Dorward, "and the unique form and the shape really presents an excellent billboard on shelf." Dorward joined the Modern Retail Podcast to talk about the company's expansion plans as Dropps made its Target debut online and in stores. The over-30-year-old company makes pods for dish and laundry that are USDA-Certified Biobased, Leaping Bunny Certified and wrapped in a biodegradable film. The launch also includes a new 4-in-1 Plus Oxi Biobased Power Laundry Detergent Pod that's exclusive to Target and Dropps.com, as the company looks to compete with legacy brands that offer "tiered" pods for different uses. Dorward said Dropps is looking to find a mass audience after nearly two decades of direct-to-consumer operations. The former CEO of Method, Dorward took the helm at Dropps about two years ago and worked to take the product from its DTC origins to mass retail. The so-called "green cleaning" category is expected to grow as customers look for more non-toxic ingredients in product purchases. Nielsen IQ found that 45% of consumers want to buy products that have antibacterial properties, non-toxic ingredients and disinfectant abilities, for example.
This special episode of The CPGGUYS features four guests - the WINNERS of our 2024 Omnichannel awards - 'The OMNIES'. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly omnichannel and championing it in the industry. Our four winners this past year have done exactly that. Our sincere CONGRATS to Doug Jossem from Walmart Connect, Tonya Douglas from Giant Foods (part of the ADUSA family), Cely Moreno from PepsiCo and Cara Pratt from Kroger precision marketing/84.51. Find Doug Jossem on Linkedin at : https://www.linkedin.com/in/doug-jossem-2595574/Find Tonya Douglas on Linkedin at : https://www.linkedin.com/in/tonya-douglas-15889bb/Find Cely Moreno on Linkedin at : https://www.linkedin.com/in/cely99/Find Cara Pratt on Linkedin at : https://www.linkedin.com/in/cara-pratt-2429614/Here's what we asked each of them about leadership :1.) You've demonstrated a lifetime of leadership - what principles are you anchored on that have served you well?2.) How did you embrace omnichannel leadership and how do you keep up with learning given all the changes in our industry?3.) What is your advice to others in this space, and how do you advocate working with digital leaders on this very leadership?4.) Tell our audience about brand & retail leadership - what can the industry expect from you in 2025?LA fire relief : https://www.directrelief.org/ (always research before giving)Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+GuysCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
In this episode of The Greenbook Podcast, host Karen Lynch sits down with Aeton Lim, an Innovation Consulting Manager at Nielsen IQ and a 2025 Future List honoree. Aeton shares his global perspective on market insights, innovation strategy, and how organizations can future-proof their decision-making.He discusses his expertise in emerging markets, the role of corporate governance, sustainability, and his leadership in DEI initiatives. Tune in to gain valuable insights on how businesses can align strategy with external market forces and leverage thought leadership for competitive advantage.Topics Covered:Aeton Lim's role at Nielsen IQ and global consulting experienceStrategic decision-making and innovation's role in corporate growthThe importance of aligning business strategy with external market forcesKey trends in emerging markets and consumer behavior shiftsThe role of corporate governance and sustainability in business successThe impact of DEI initiatives and the benefits of reverse mentoringLuxury market trends and digital transformation in e-commerceFuture-proofing insights and innovation for sustainable growthResources & Links:Visit Aeton Lim's websiteLearn more about Nielsen IQYou can reach out to Aeton Lim on LinkedIn.Many thanks to Aeton for being our guest. Thanks also to our production team and our editor at Big Bad Audio.
My first foray into commerce was selling reusable nappy-making fabrics on parenting forums. I would import these massive rolls, cut them up, and sell them to the mums (and dads) on the forums. This was back in 2008. Before “eco” was cool According to a 2022 NielsenIQ study, 78% of global consumers say that companies should be environmentally responsible. That sounds amazing, right? But here's where things get interesting—if that were really the case, why are businesses like Shein and Temu thriving? Clearly, something isn't adding up. And when the amount of sales that Temu turned over was in the double-digit BILLIONS, then, you have to ask yourself… “Do customers really care about sustainability?” Here are my thoughts… (from an eco-pioneer) ----------------- Introduction and Purpose of the Podcast 0:01 The Success of Fast Fashion Giants 1:24 Consumer Behavior and Sustainability 3:40 Testing and Tracking Sustainability 6:07 Financial Considerations of Sustainability 9:32 Starting Small with Sustainability 11:35 Conclusion and Call to Action 12:40 ----------------- Full article: https://salenaknight.com/do-customers-really-care-about-sustainability/
Repaso de la actualidad agroalimentaria gracias a Agro Bank. 1.- La economía agraria española se disparó un 8,5 % en 2024, más de cinto puntos por encima de la media del dato económico general, y es el sector que más crece y lo hace con importantes diferencias respecto a la construcción, a la industria y a los servicios. Los datos vienen avalados por dos trimestres que fueron especialmente positivos para el PIB del sector primario porque anotó un incremento interanual del 11,7 % en el primer trimestre y del 10,6 % en el tercer trimestre. En 2023, la agricultura, la ganadería, la silvicultura y la pesca también fueron los que tiraron más del crecimiento de la economía, con un 6,5 % frente al 2,7 % del PIB general. 2.- El Ministerio de Agricultura, Pesca y Alimentación ha empezado a abonar este martes pasado el pago de 49,6 millones de euros de las ayudas directas a los 6.388 agricultores y ganaderos afectados por la DANA incluidos en el primer listado de beneficiarios. Las cuentan con un presupuesto total de 200 millones de euros. El listado de beneficiarios y los importes de ayuda incluye a agricultores y ganaderos de las provincias de Valencia, Almería, Málaga, Cuenca y Albacete. El grueso principal está localizado en Valencia, con un total de 6.177 agricultores y ganaderos afectados que percibirán 45,9 millones de euros. La subvención mínima que percibirá cada beneficiario será de 5.000 euros, siempre y cuando no hayan recibido las ayudas directas a empresas y profesionales aprobadas por el Gobierno, mientras que en el caso de haberlas recibido, la cantidad podrá ser menor. 3.- El consumo aparente de vino en España ha registrado un leve incremento del 0,7% en el interanual a noviembre de 2024, alcanzando los 9,78 millones de hectolitros, según los datos del sistema de información Infovi. En concreto, el informe, elaborado por la Interprofesional del Vino de España (Oive), refleja que el consumo de vino en España muestra cierta estabilidad, con una tendencia de leve crecimiento en torno al 1%. En cifras absolutas, según los datos de Nielsen IQ de los últimos 12 meses, de octubre de 2023 a noviembre de 2024, las ventas de vino en los canales de alimentación y hostelería se situaron en 6,27 millones de hectolitros en volumen y 3.182,6 millones de euros en valor, dando lugar a un precio medio de 5,08 euro/litro, un 2% superior al precio medio del mismo periodo del año anterior (4,98 euro/litro). 4.- El Consejo Regulador de la Denominación de Origen Protegida (DOP) Jabugo (Huelva) ha publicado, una vez concluido el año, las cifras estadísticas de 2024 y ha hecho balance de las actuaciones más significativas del ejercicio. Durante el pasado año el número de piezas certificadas fue de más de 92.100 piezas con un valor de más de 25 millones de euros. Según ha indicado la entidad en una nota de prensa, el número de piezas certificadas como DOP Jabugo a lo largo del año fue de 92.192, que se reparten en 44.953 jamones y 47.239 paletas. Esta cifra hace referencia a las piezas ya curadas que comenzaron su proceso de elaboración en años anteriores al 2024. Cabe recordar que la certificación de jamones y paletas con DOP Jabugo es realizada por el Ministerio de Agricultura, Pesca y Alimentación, lo que otorga "la máxima garantía del control oficial". Asimismo, la estimación del valor económico en el mercado del total de las piezas certificadas en pieza entera superó los 25,7 millones de euros. 5.- Asaja Granada ha reclamado a la Junta de Andalucía un plan de reestructuración general para el almendro, a fin de impulsar cambios en profundidad que permitan que el sector evolucione, "sea más competitivo y no se estanque", especialmente en las zonas donde las plantaciones están más envejecidas. La provincia de Granada lidera el cultivo de almendra con una media de superficie de 116.564 hectáreas, más del doble de la superficie total de Andalucía (51,2 por ciento), que en la última campaña de 2024 ya superó las 119.500 hectáreas, y con una producción media de 41.007 toneladas cáscara, representando el 32 por ciento de la producción total media en la comunidad autónoma andaluza. Tras dos años consecutivos, 2022 y 2023, de mermas considerables en la producción por sequía, Asaja afirma que se ha obtenido una "excelente" cosecha de 38.394 toneladas cáscara, muy cerca de esa media histórica, que mantiene la pujanza del sector.
The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives.Find Mark Baum on Linkedin at : https://www.linkedin.com/in/mark-baum-28b8822/Find FMI on Linkedin at : https://www.linkedin.com/company/fmithefoodindustryassociation/Find FMI online at : https://www.fmi.org/Hear Mark's earlier episode with Liz Buchanan from NielsenIQ on retail media here : https://podcasts.apple.com/az/podcast/retail-media-insights-with-fmis-mark-baum-and/id1517335575?i=1000675428315Here's what we discussed with Mark : 1. A lifetime of leadership. Take us through the years and how you got to FMI.2. There's few closer to the industry's challenges than you. What are today's challenges for retail? 3. Retail media : love it, hate it - it's occupying mindshare. Demystify what matters here and why is it so important?4. Let's talk FMI - what are your pillars of strategic influence in the industry?5. How does FMI accomplish outreach to brands and retailers? Why should brands be investing more with FMI? I believed it was the sensible thing to do.6. With upcoming changes in government, how are you preparing to engage with all the constituents your serve?7. How does FMI stay abreast of trends in the industry? How does your staff get trained? What trends are you following? 8. Tell us finally about all year events, education and programming you offer to your stakeholders? Who should take advantage of what?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on the consumer journey. This is an audio rebroadcast of a webinar focused on just that, led by Lauren Livak Gilbert, with guest experts Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, Salim Bachatene, SVP Global Sales, Ecommerce at NielsenIQ, and Michael Nunes, Director of Product Strategy & Operations at Pacvue.
The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives.Find Mark Baum on Linkedin at : https://www.linkedin.com/in/mark-baum-28b8822/Find FMI on Linkedin at : https://www.linkedin.com/company/fmithefoodindustryassociation/Find FMI online at : https://www.fmi.org/Hear Mark's earlier episode with Liz Buchanan from NielsenIQ on retail media here : https://podcasts.apple.com/az/podcast/retail-media-insights-with-fmis-mark-baum-and/id1517335575?i=1000675428315Here's what we discussed with Mark : 1. A lifetime of leadership. Take us through the years and how you got to FMI.2. There's few closer to the industry's challenges than you. What are today's challenges for retail? 3. Retail media : love it, hate it - it's occupying mindshare. Demystify what matters here and why is it so important?4. Let's talk FMI - what are your pillars of strategic influence in the industry?5. How does FMI accomplish outreach to brands and retailers? Why should brands be investing more with FMI? I believed it was the sensible thing to do.6. With upcoming changes in government, how are you preparing to engage with all the constituents your serve?7. How does FMI stay abreast of trends in the industry? How does your staff get trained? What trends are you following? 8. Tell us finally about all year events, education and programming you offer to your stakeholders? Who should take advantage of what?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Jacqueline Woods is the Chief Marketing Officer for Teradata, the cloud analytics and data platform for AI, headquartered in San Diego, California. Jacqueline joined Teradata from NielsenIQ, where she was a member of the executive leadership team and Global Chief Marketing and Communications Officer. She also spent nearly 10 years as CMO of the IBM Global Partner Ecosystem Division, where she focused on building cloud, data, AI, and SaaS strategies. Before that, she was Global Head of Customer Segmentation & Customer Experience at General Electric and also held roles of increasing responsibility at Oracle for 10 years, as well as leadership roles at Ameritech and GTE, now Verizon. Thankfully, Jacqueline has always loved math, because, as she points out, marketing today is based mostly on data. However, she also emphasizes the importance of empathy and notes that it is essential in creating a space where people can be authentic and drive innovation, productivity, and product design. In this episode, Alan and Jacqueline talk about where trust fits into the AI conversation, what leaders need to know before launching an AI initiative, and how AI can boost efficiency and productivity. Jacqueline also tells us why underrepresented people, like black female business leaders, need to be involved in AI as it evolves. While AI has been around for a while, it became all the rage at the end of 2022 with public access to tools like ChatGPT. AI is based on patterns, some factual and some non-factual. So that poses the question: how do we trust AI? That's where Teradata comes in. By having responsible people create the models, take responsibility, and think critically about the training, governance, and outcomes, Teradata is focused on building the trust required to use artificial intelligence, generative artificial intelligence, and large language models for their “global 10,000” clientele, like American Airlines and United Healthcare. These companies rely on Teradata for their cloud data and analytics workloads. Teradata has been stewards of trusted information and data since they were founded about 40 years ago, and they believe people thrive when empowered with better and entrusted information. In this episode, you'll learn about: Why is empathy important for marketers? The importance of clean data Why do underrepresented people have to participate in the evolution of AI? Key Highlights: [02:10] What is empathy? [03:45] Why marketers need empathy [07:00] How a love of math led her to marketing [10:30] Her path to Teradata [13:15] Teradata's focus and mission for mankind [14:20] Teradata's clients, services, and use cases [19:00] How can business leaders ensure AI can be trusted? [21:50] What do leaders need to do before launching an AI initiative? [26:45] Remaining authentic while using AI [30:20] Creative AI use cases as workforce multipliers and how that may change work in the US [33:00] Why underrepresented groups need to participate in AI [36:20] What we can all learn from Moe [40:55] Advice to her younger self [41:45] “Of course it's Ai!” [42:10] Watching the shifting nature of work [44:40] Can you explain what marketing does and why it's important? Looking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
Lewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals.Key Topics Discussed :Understanding ROI – From reach and engagement to website traffic, Anna outlines various ways to track the success of your advocacy efforts.Empowering Employees through Personal Branding – Get tips on how employees can build their personal brands for career growth, visibility, and networking.The Long-term Value of Advocacy – Learn why advocacy programs benefit businesses and employees, including real success stories and practical advice.Tune in if you're a marketing or employer brand leader looking to leverage employee advocacy and personal branding to amplify your brand's reach and employee engagement.Links & Resources:The Employee Advocacy Benchmark ReportConnect with Anna Bertoldini on LinkedInConnect with Lewis on LinkedInConnect with Elliot on LinkedIn#EmployeeAdvocacy #PersonalBranding #SocialMediaMarketing #ROI
Crain's political columnist Greg Hinz joins host Amy Guth to analyze election results and what they likely mean for Chicago and Illinois.Plus: Crain's residential real estate reporter Dennis Rodkin discusses local housing market news, Walgreens agrees to pay $100 million to settle drug overcharging claims, Discover brings on new legal chief amid Capital One merger review, NielsenIQ considers an IPO at a valuation close to $10 billion and cannabis stocks wilt after Florida legalization fails.
The CPG Guys are joined in this episode by Mark Baum, Chief Commercial Office at the Food Marketing Institute and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC - a consulting powerhouse that includes our co-host Sri, on the latest in retail media. They are interviewing brands, retailers and service providers to determine where this RMN topic evolves. The firest iteration of results is to be published at FMI mid winter in late Jan 2025.Follow Mark Baum on LinkedIn here: https://www.linkedin.com/in/mark-baum-28b8822/Follow FMI on LinkedIn here: https://www.linkedin.com/company/fmithefoodindustryassociation/Follow FMI online here: https://www.fmi.org/Follow Liz Buchanan on LinkedIn here: https://www.linkedin.com/in/liz-buchanan-35b2007/Follow NIQ on LinkedIn here: https://www.linkedin.com/company/nielseniq/Follow NIQ online here: https://nielseniq.com/global/en/We asked Liz & Mark these questions:1) Why partner on retail media, why now? Mark follows Liz.2) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution? Mark goes first.3) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only?4) what is NIQ's offerings on retail media? How does this complement what you do5) why partner on retail media, why now? 6) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution? 7) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only?8) what is NIQ's offerings on retail media? How does this complement what you do?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today's consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnichannelretail in nature. The consumer is picky in terms of choices and has a plethora of choices both online and offline.This episode is sponsored by NielsenIQ Find Bianca Piluso on Linkedin at : https://www.linkedin.com/in/biancapiluso/ Find Michael Mandato on Linkedin at : https://www.linkedin.com/in/michaelmandato/ Find Joshua Pisano on Linkedin at : https://www.linkedin.com/in/joshuapisano/Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/Find NielsenIQ online at : https://nielseniq.com/global/en/Here's what we asked them : 1. Bianca - You are VP of Marketing Mix Analytics - describe what it means, what is a day in your life look like, what brand and retail profiles are you working with?2. Can you give us some context on what some of your client's challenges are when it comes to marketing?3. What are some of the “watch outs” your clients should be managing? 4. Is media mix applicable to all sizes of brands?5. If a brand comes to you and wants to understand MMM better, where do you start?6. If you were talking with a CMO about MMM, what would be your advice?7. Other than MMM, what other types of ad-measurement are important to brands and media companies? 8. Let's give birth to the term virtuous cycle of MMM planning - decompose what this means and why this is the best way to drive marketing effectiveness? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereFor the Cornell Retail Media Strategy Executive Education program, click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
We're thrilled to welcome back Fuel 10k founder Barney Mauleverer for his third appearance on Brand Growth Heroes. Barney's just wrapped up an incredible 13-year journey with Fuel 10K, and he's here to chat about the grit and patience it takes to build and sell a company. Trust us, if you're a founder facing your own hurdles, you'll want to tune in for this one!Barney's story shows that success isn't always about sprinting to the finish line. Sometimes, it's more like running a marathon. Every experience, good or bad, plays a part in the big picture. His journey is super-inspiring for founders out there, reminding us that there is something to learn from every experience - even the not-so-glamorous stuff like factory floor checks!But wait, there's more! Barney's also spilling the beans on his latest venture. He's just launched the 'FUTURE OF FOOD competition, a cool competition for entrepreneurs who are shaping what we'll be eating tomorrow (unusually, it's free to enter and attend). The final round will be held on November 26th at the stunning venue: The Royal Geographic Society - 16 finalists pitch to win in front of food industry luminaries, with an audience of entrepreneurs, investors, buyers and journalists. I'm lucky enough to be a judge on the day, so come and say hello!Thank you, Barney, for shining a light on the future of the industry/market/how we will feed ourselves. We hope you enjoy this episode and will join us on the 23rd November - register to attend here!By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION.You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!Useful links/info:Future Food Competition info hereRegister to attend hereBarney's LinkedInThe Future of Food Competition is a free, fully inclusive, not-for-profit event. Amidst significant global changes and rapidly evolving megatrends, this challenge shines a spotlight on opportunities and issues in the food industry. By encouraging debate, entrepreneurialism and innovative thinking, we seek to drive progress and positive change. We hope this event becomes a regular highlight in the calendar for everyone passionate about investing in food entrepreneurship.Here's the running order:12am – Attendees arrive and network12.45 – Doors shut13.00 – Setting the scene...Mike Berners-Lee – author of There Is No Planet B and How Bad Are Bananas & passionate expert in Carbon Footprinting.Pen Hadow – Arctic record-breaker and conservationist dedicated to protecting the seas and its wildlife.Kevin Dorren is an AI enthusiast and shifting populations specialist.14.30 - All attendees circulate the Pitch Tables15.30 - Judges preside & with a Popular Vote, and select 3 of the bestMiranda Ballard from NielsenIQ uses case study data to explain how entrepreneurial endeavour can impact big business.16.00 – 3 top finalists invited to pitch in the iconic Ondaatje Theatre + Q&A16.45 – Judges & Popular Vote (Strictly style!) Gold, Silver, Bronze are announced & prizes awarded17.00 - It's a wrap!Future Food Competition info hereIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to my Sound Engineer, Gyp Buggane,Ballagroove.comand podcast producer/content creator, Kathryn Watts,Social KEWS
In this episode, we talk to Tracey Massey, former President of Mars Pet Food and current COO of NielsenIQ, about the power of purpose-driven leadership. Tracey shares her experience in aligning business strategy with a strong sense of purpose, revealing how this approach led to remarkable growth at Mars Pet Food. Now, she discusses her new role at NielsenIQ and explores the rise of conscious consumerism—where consumers prioritize ethical brands and sustainable practices in their purchasing decisions. Discover why purpose matters in today's marketplace and how businesses can thrive by staying true to their values.**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & RajTime Stamps00:00 Introduction to Conscious Capitalism00:52 Meet Tracy Massey: A Leader with Purpose02:36 The Mars Pet Food Journey: Purpose in Action06:12 Expanding Horizons: From Pet Food to Veterinary Care08:34 Transition to Nielsen IQ: Data-Driven Leadership12:04 Understanding Conscious Consumerism14:36 The Rise of Conscious Consumerism15:34 Packaging and Messaging: The Key to Consumer Trust17:31 The Role of Data in Social Responsibility20:54 Navigating Political and Consumer Expectations21:39 Global Consumer Insights22:34 Conscious Leadership Journey25:46 Mars Leadership Development Program30:08 Creating Psychological Safety33:15 Empowering Women Leaders40:20 Diversity and Inclusion in the Workplace40:32 Closing Remarks and Future Events
Marta Bowles from NielsenIQ discusses the spending behavior and characteristics of Generation Z. Marta reveals findings from the 'Spend Z' report, highlighting Gen Z's role as a significant spending demographic, their seamless approach to shopping across digital and physical channels, and the importance of brand authenticity for engaging this generation. With the growing importance of personalized and value-driven experiences, retailers are encouraged to align with the ethical and individualistic values of Gen Z to remain relevant. James Cook is the director of retail research in the Americas for JLL. Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show Email: jamesd.cook@jll.com Watch our video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061 Read more retail research here: http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
What do businesses growing more than 10% know about changing consumer trends? Enter the fascinating world of how concerns from increasing food prices to mental health are changing the way different groups in Asia Pacific are choosing to purchase. What are the next big areas of opportunities businesses and investors should be aware of? Hosted by Michelle Martin with guest Craig Houliston, Regional Executive Director of Asia Regional Analytics & Insights at NielsenIQ, this show is a deep dive into the forces reshaping consumer behavior across Asia-Pacific.See omnystudio.com/listener for privacy information.
After 35 years of dominating grade school cafeteria lunchtime, that yellow box filled with hyper-palatable foods is getting “remixed” by the creator packaged goods movement. For those that are living under a rock and didn't see the product announcement from a few weeks ago, Lunchly is a kid-friendly meal kit that's positioned as a better-for-you competitor to Lunchables. Now…there's already several other better-for-you Lunchables competitors in market, but what makes this one noteworthy is that it's a joint venture between two creator packaged goods brands. Lunchly was a collaboration between PRIME (the beverage brand backed by Logan Paul and KSI) and Feastables (the chocolate brand created by MrBeast). To be completely honest, this is a wild move. So, each box of Lunchly will include a miniature Feastables bar and bottle of PRIME Hydration. Lunchables created line extensions with Snickers, Reese's Peanut Butter Cups, Kool-Aid, and Capri Sun…but we're talking about two creator packaged goods brands that are co-creating a new “more perishable” product that also sees them both entering a new grocery retail section. So, then the question likely turns to why? Similar to when Lunchables was being developed in the 1980s, there's maybe the obvious and not so obvious answer. Based on the marketing angle taken thus far, the obvious answer is that Lunchly saw a market opportunity that paired all the previous (and still strong) Lunchables value propositions for parents (like convenience/value) and kids (like wanting to be cool in the school cafeteria), with these better-for-you product attributes. Regardless, Lunchables was actually created to solve a bologna oversupply (and popularity) problem for Oscar Meyer. And though I don't think anyone involved with Lunchly intentionally created this historical “remix,” PRIME is facing similar oversupply (and popularity) problems right now. According to recent NielsenIQ data reports, PRIME volume has been falling by somewhere around 30% YoY for much of this calendar year. But more interesting to the Lunchables connection is that PRIME has been the target of recent litigation from its supply chain partners…with lawsuits alleging dedicated contract manufacturing capacity investments left unutilized and coconut ingredients contracts cancelled. Additionally, my latest first principles thinking content will explore the historical connections between U.S. food companies by tobacco giants, how Phillip Morris (now Altria) were masters at engineering products to make consumers return for more, and how those hyper-palatable foods are now approved by the U.S. government (USDA) to be included within the National School Lunch Program. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN YOUTUBE TWITTER INSTAGRAM FACEBOOK --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcast. Special Clips from our previous guests:Understanding Sustainability Reporting https://skipthequeue.fm/episodes/polly-bucklandPolly Buckland sat on the client side in a marketing manager role at BMW (UK) Ltd before co-founding The Typeface Group in 2010. She's an ideas person, blending creativity and commercial awareness to get the best outcomes for our clients.The Typeface Group is a B Corp Communications Agency + Design Studio based in North Hampshire. Their mission is to counteract digital chatter by championing authentic and strategic communication. Team TFG work with brilliant minds in business to extract, optimise and amplify their expertise, cutting through content clutter and stimulating saleswhile reducing digital waste at all costs. The Typeface Group have been B Corp certified since October 2021 and is currently going through recertification. Digital Sustainability and the Elephant in the Room https://skipthequeue.fm/episodes/james-hobbsJames Hobbs is a people-focused technologist with over 15 years experience working in a range of senior software engineering roles with a particular focus on digital sustainability.He is Head of Technology at creative technology studio, aer studios, leading the technology team delivering outstanding work for clients including Dogs Trust, BBC, Historic Royal Palaces, and many others. Prior to joining aer studios, James was Head of Engineering at digital agency Great State, where he led a multi-award-winning software engineering team working with clients including the Royal Navy, Ministry of Defence, Honda Europe, the Scouts, and others.He also has many years experience building and running high-traffic, global e-commerce systems while working at Dyson, where he headed up the global digital technical team. Making Holkham the UK's most pioneering and sustainable rural estatehttps://skipthequeue.fm/episodes/lucy-downing-and-sue-penlingtonLucy Downing - Head of Marketing and Sue Penlington - Sustainability Manager at Holkham Estates. Transcription: Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with visitor attractions. Paul Marden: When consumers are asked if they care about buying environmentally and ethically sustainable products, they overwhelmingly answer yes. A recent study by Nielsen IQ found that 78% of us consumers say that a sustainable lifestyle is important to them. And while attractions have been great at a wide range of initiatives to improve their sustainability, this year's Visitor Attraction Website Survey will show that as a sector, we're lagging behind on digital sustainability. Paul Marden: So in today's episode, I'm going to talk about the learning journey I've been on personally, along with my colleagues at Rubber Cheese, to understand digital sustainability and how to affect real change. Paul Marden: I'll talk about what I've learned from hosting this podcast and how we've started to make real changes to our processes and our client sites to make them more sustainable. Welcome to Skip the queue. I'm your host, Paul Marden. Paul Marden: Back in April, I spoke to Polly Buckland from The Typeface Group about the importance of sustainability reporting. Polly Buckland: There's buckets of research out there as to the relationship between consumer behaviour and sustainability. So McKinsey did a study. “60% of customers actively prioritise purchasing from sustainable businesses.” Capgemini, “77% of customers buy from and remain loyal to brands that show their social responsibility.” I could literally keep quoting stats as to why businesses should take their sustainability goals very seriously and the communication of their sustainability initiatives very seriously, because it's becoming clearer. There was another stat about primarily women making the decisions based on sustainability of a business, and Millennials and Gen Z being sort of high up the list of people that are taking sustainability creds into consideration when they're making a purchase. So, I mean, it's a barrel load of stats that suggest if you don't have your eye on sustainability reporting and communicating your sustainability goals, you perhaps should have. Paul Marden: Of course, many attractions have been blazing a trail on the subject of sustainability for years. Going back in the archives of Skip the Queue to 2021, Kelly spoke to Lucy Downing, the Head of Marketing, and Sue Penlington, the Sustainability Manager for the Holkham Estate. First, let's hear from Kelly and Lucy. Kelly Molson: Lucy, I wondered if you could just give us an overview of Holkham Estates for our listeners that might not be aware of you or visited there themselves. Lucy Downing: So if you sort of picture it, most of the time when you think about stately homes, you picture a stately home with a garden. At Holkham, we are very much a landscape with a stately home. So 25,000 acres. We have a national nature reserve. A beach, b eautiful beach. It's been in Shakespeare in love. If you know the final scenes of Gwyneth Paltrow walking across the sands, that's Holkham, a bsolutely stunning. We're a farm, but at the centre of that, we've also got our 18th century palladian style mansion and that's home to Lord Lady Leicester and their family. They live in the halls. It's a lived in family home. But then we also have all of our visitor facing businesses. Lucy Downing: So we've got the hall, our Holkham stories experience, which is an attraction museum telling us all history and the now and the future of Holkham. Lucy Downing: We've got a high ropes course, cycle hire, boat hire, normally a really buzzing events calendar. We have accommodations. We've got Victoria Inn, which is near the beach. We've also got Pine Woods, which is a holiday park with caravans and lodgers. We have our self catering lodges, which within the park. And then we've got farming, conservation, gamekeeping, land and properties. We've got nearly 300 properties on the estate that are tenanted. A lot of those people work for Holkham, or if not, they work in the local community. We've got forestry and then we've also officiated and it's won lovely awards for the best place to work in the UK. It's a stunning landscape that surrounds it and we've got. I don't know if you've heard of her, but Monica Binnedo, which is global jewellery brand, she's based at Longlands at the offices. Lucy Downing: She decided a few years back to base her whole business there. She got all of her shops around the world, but that's where her business is. And I think she's ahead of the times, ahead of this year. She sort of knew how wonderful it would be to be working, I suppose, and not in a city centre, so I hope that gives you a flavour. But, yeah, I think it's 25,000 acres of beauty, landscapes with a house in the middle and lots of wildlife. Kelly Molson: I mean, it really is one of the most beautiful places and that stretch of the world holds a really special place in our hearts. It's somewhere that we visit very frequently and it's stunningly beautiful. Paul Marden: Later in that episode, Sue shared her insights on their sustainability strategies. Sue Penlington: So we've got three main themes. One is pioneering environmental gain I, which is all about connecting ecosystems and biodiversity and habitats. One is champion low carbon living, which is all about carbon emissions, our impact on construction and housing, our leisure operations. That sort of thing, and farming. And then the last one is the one that we always talk about. Tread lightly, stamp out waste. So that's all about recycling, reducing single use plastics and that sort of thing. So those three themes are what we're running with for 2021. We've got three goals, which are quite ambitious as well. And for me, I just see 2021 as that year of change where we'll make an impact. So we've done quite a lot of talking, and rightly so, and we want to take our visitors on that journey and really start to chip away at those goals. Paul Marden: Now, let's talk a little bit about the fears around talking about sustainability. I think one of the things that is getting in the way of an open discourse around digital sustainability is fear. We're afraid of being judged by our actions and our intentions. In a recent survey by Unilever of social media influencers, 38% were afraid to openly discuss sustainability for fear of being accused of greenwashing. Again, let's hear from Polly, which is. Polly Buckland: Why, again, that storytelling part of the impact reporting is really important for me, because I will say we are not perfect. These are the things that we know we need to work on, but these are the things we've done better. And that's what I really like. The BCorp BIA assessment and their framework is because it takes you across five categories of measurement, and no one's perfect in any of them, but what it does do is it provides a framework for you to better. Paul Marden: Yes, absolutely. Polly Buckland: And measure yourself against. Yeah, I think if. I think the messaging behind your sustainability is really important. If you're professing to be perfect and you're not, you will get stung, because I think people can see through that. But if you are showing that you're trying to better, I don't think many people could argue with that. Paul Marden: Now, let's rewind a little and talk about my interest in digital sustainability. When I spoke to James Hobbs of the aer studios about digital sustainability back in July, we talked about my ignorance. So my background was at British Airways and I was there for ten years. It really wasn't that hard to spot the fact that environmentally, that we have a challenging problem, because when you stood on the end of Heathrow Runway, you can see what's coming out the back end of a 747 as it takes off. But I don't think I ever quite understood the impact of what I do now and how that's contributing more to CO2 emissions than what I was doing previously, which, yeah, I just don't think there's an awareness of that more broadly. James Hobbs: No, yeah, I'd agree. And it's complicated. Paul Marden: In what way? James Hobbs: I guess it's complicated to quantify the carbon impact of the type of work that we do in the digital industry because I guess there's what we're shipping to end users, which is one thing, but most modern websites and applications and stuff are built on a big tower of cloud services providers and all of their equipment has to be manufactured which has a carbon impact and rare earth metals need to be mined out of the grid. All of that stuff. Theres a big supply chain backing all this stuff and we can influence some of that directly, but a large chunk of it, we cant. So it makes choosing your suppliers quite important. Paul Marden: But in a presentation by my friend Andy Eva-Dale, now CTO of the agency Tangent, he opened my eyes to the impact that the digital sector has on the environment. The Internet consumes 1021 terawatt hours of electricity per year. That's more than the entire United Kingdom. Globally, the average webpage consumes approximately 0.8 grammes of CO2 per page view. For a website with 10,000 monthly page views, that's 102 kilos of CO2 per year. And as we'll see in a bit, the Rubber Cheese Visitor Attraction Website Survey shows this year that the websites in our sector are anything but average. But let's talk about my learning journey. I've used this podcast as a way to learn about the sector and to drill down into sustainability itself. My interviews with Polly and James taught me a lot. It's one of the real benefits of running a podcast. Paul Marden: I can sit and ask people questions that in real life they may not want to talk about. Beginning from absolute first principles. Following the advice from James in the podcast, I've gone and studied the online materials published by the Green Software foundation, including their green software practitioners certificate. Some of that is quite technical, but a lot of what's in there is a real interest to a lot of people. Now let's talk a little bit about what I've learned along that journey. In an interesting conversation with Andy Povey the other day, he talked about people's innate reaction to digital sustainability and that for many people, the move to digital feels sustainable. I'm not printing things out anymore, so it must be sustainable. Of course, all that computation and networking has a massive global impact on greenhouse gas emissions, so not every website is sustainable. Paul Marden: In another conversation I had recently, someone said to me, why does all of this digital sustainability stuff matter? If I host my site on a green hosting server, there's no harmful emissions from the server. But that's only one part of a complex web. The power needed to connect up all the servers in the world and to all of the endpoint devices is immense. Of course, the carbon emitted to generate power varies country by country as well as by time. And that's not really in our control. But we can definitely control the impact our website has on all of that infrastructure. As the web page is in flight over the Internet to somebody's mobile device, the power it uses and consequently the carbon emitted along the way is therefore something that's definitely in our control. Paul Marden: The other source of learning for us this year has been the sustainability elements of the rubber cheese survey of visitor attraction websites. We made sustainability a core theme of this year's survey and we found some really interesting things. 80% of attractions in our survey have got some sort of sustainability policy, which is an amazing achievement and sets a benchmark for the sector. Also, a number of attractions are taking active steps to improve the sustainability of their website. But we found that this isn't necessarily being done in a framework of measuring and monitoring the sustainability of their website. So the changes that people are making could be making improvements to the sustainability of their site, but at worst, some of the techniques being used could actually harm the performance and sustainability of the website. Paul Marden: The thing is, if you're not testing and measuring, you can't ever know whether the changes that you're making are effective. The Green Business Bureau talk about how benchmarks provide a reference point to assess trends and measure progress and baseline global data. They say, "Companies have begun measuring sustainability performance, which allows them to make continuous assessments, evaluate where they lie on the sustainability agenda and make data driven decisions and policies. Measuring sustainability requires proper selection of key sustainability metrics and a means of making effective process improvements. These measures provide real time data and much needed quantitative basis for organisations to strategise and mitigate environmental and social and economic risks." I'll come back to making process improvements later, but for now let's just stick with measures. Back to James Hobbs, who talked about the ways in which you can measure the CO2 emissions on our website. James Hobbs: There are some tools out there that you can use to help you quantify the carbon impact of what you've got out there in the wild now. So the big one that most people talk about is websitecarbon.com, which is the website carbon calculator that was built by, I think a combination of an agency and some other organisations come up with an algorithm, it's obviously not going to be 100% accurate because every single website app is slightly different and so on, and as a consistent benchmark for where you are and a starting point for improvement. Tools like that are really good. Ecograder is another one. Those offer non technical routes to using them. Paul Marden: Now, both of these websites use similar technologies and methodologies to understand the CO2 emissions of a website. But the survey shows more than half of attractions have never tested the CO2 emissions of their site. This got me thinking. If it's that easy to test the sustainability of a single webpage and you can run them on any website, but most attractions aren't doing it, then what can we as Rubber Cheese do to help? So in this year's survey, we've run the largest audit of visitor attraction sustainability scores that we're aware of. So working with our lovely podcast producer Wenalyn, who also supports me with the survey, firstly, I run a proof of concept gathering and comparing data for a small number of attractions in our database this year. Paul Marden: Once we began to better understand the data, Wenalyn went and ran this against all of the sites that were in our database. With this, we hope to support the sector with a benchmark of webpage sustainability that can be used by anyone in the sector. And what this has shown us is that 58% of attraction websites are rated f by Website Carbon. That's 8% worse than the general population of all websites. But the sobering thing for me as an agency owner is that the sites that we build were in that 58%. The work that we've been doing recently isn't good enough from a sustainability perspective. So this triggered a number of projects internally for us to improve the sustainability posture of the sites that we design and build. Paul Marden: So I'm going to dig into one of those sites and the journey we've been on to remediate the sustainability of their site, because I think it can give a really nice understanding of the journey that you have to go on, the changes that you can make, and what the impact of those changes could be. Now, we started by benchmarking the scores for the site in question from Website Carbon and Ecograder. And this site was a grade F and marked 51 out of 100 by Ecograder. From there, we drove our improvements off of the feedback that Ecograder gave us. We worked as a team to estimate the work involved in the feedback from Ecograder to identify the tasks with the lowest estimated effort and the highest potential impact. Paul Marden: Essentially going for the quick wins, we implemented a number of really simple measures, we implemented lazy loading of images. This is making the browser only download images when they're just about to show on screen. If you don't lazy load an image on a page, then when the webpage opens, the browser will go and grab the image, calculate the size, and redraw the webpage with that image in it, even though the image is off screen. If the user then clicks something in the top part of the screen, maybe in the top navigation, and they never scroll down, they will never see that image. So all that network traffic that was used, all the computation in the browser to be able to figure out the size and paint the screen, was completely wasted because the user never got to see the image. Paul Marden: So by lazy loading, it means that if a person doesn't scroll all the way down the page, then an image near the bottom of the page will never get loaded. And it's an incredibly simple code change that you can write in now. This used to be something that you had to write custom code to implement, but most browsers now support lazy loading, so it should be really easy for people to implement that. Paul Marden: Another thing that we did was to correctly size images. We found that, but with best rule in the world, our editors were uploading images that were very high resolution, very big images, even though on screen we might only show a thumbnail. By resizing the images inside WordPress, we've made it easy for our editors to upload whatever size image that they like. But we only share the smaller image when somebody views the webpage, again, cutting down network traffic as a result of that. One other thing that we made a change on was to make the website serve more modern image formats. Paul Marden: Again, we used a WordPress package to do this, called imagify, and it means that our editors can upload images using the file formats that they're familiar with, like JPEG, GIF and PNG, but that we convert them to more modern formats like WebP inside WordPress. And that has better compression, making the images smaller without any discernible loss of quality, and making the whole webpage smaller, lighter, faster as a result of it, which has the impact of reducing the CO2 emissions that are needed to be able to use that webpage just as a guide. We measure everything that we do in the business in terms of the time it takes us to do things. So we're real sticklers for time tracking, but it was really important in this project for sustainability to work out what the differences were that were making. Paul Marden: So these changes, those three that I just outlined there cost us about a day and a half of development effort and much of that was done by one of our junior developers. So it wasn't hugely complex work that was done by an expensive, experienced developer. But in return for those changes, that one and a half days of effort, we've seen an improvement in rating by website carbon from F to B and on eco grader from 54 out of 100 to 83 out of 100. This puts the site well into the realm of better than most websites on the Internet and better than 84% of attractions in this year's survey. Is it enough? No, of course not. We can do more and in fact, there are still technical improvements that we can make that don't impinge at all on the user's experience. Paul Marden: We can and we will make more changes to move the site from B to A or even to A+. But there's no doubt that following the old 80-20 rule, these marginal gains will be progressively harder and more costly to achieve. And there may be changes that are needed that will impinge on the user experience. Some things you cannot improve from a sustainability perspective without changing what the user is going to experience. If you've got an auto playing video on your website that consumes bandwidth, it generates network traffic. You cannot remove that video without removing the video entirely and changing it to be something that isn't autoplay but plays w hen a button presses that will have an impact on the user experience. Not everyone will click that button. Paul Marden: Not everyone will watch that video and say not everyone will necessarily have the same feeling about the attraction that they got when there was an autoplay video in place. But there are undoubtedly lots of things that can be done that don't impact the user experience of the site. One of the changes that we still haven't made, which is a little bit more effort, it's a little bit more complexity, and adds a little bit of costs to the hosting of the website is the introduction of a Content Delivery Network or CDN. Here's James Hobbs again from aer. James Hobbs: From a technical angle, I think one of the most impactful things you can do, beyond making sure that your code is optimised and is running at the right times, at the right place, is simply to consider using a content delivery network. And for your listeners who aren't familiar with a content delivery network, a CDN is something that all of us have interacted with at one point or another, probably without realising. In the traditional way of serving or having a website, you've got some service somewhere in a data centre somewhere. When someone types your website address in, it goes and fetches that information from the web server and back comes a web page in the simplest sense. James Hobbs: Now, if your website servers live in Amsterdam and your users on the west coast of America, that's a big old trip for that information to come back and forth, and it's got to go through lots of different hops, uses up lots of energy. A Content Delivery Network is basically lots and lots of servers dotted all over the planet in all of the major cities and things like that can keep a copy of your website. So that if someone from the West Coast of America says, "Oh, I'm really interested in looking at this w ebsite.", types the address in, they get the copy from a server that might be 10,20, 50 miles away from them, instead of several thousand across an ocean. James Hobbs: So it loads quicker for the user, which is great from a user experience, SEO, but it's also great from an energy point of view, because it's coming from somewhere nearby and it's not having to bounce around the planet. That's one thing that you could do that will make a massive and immediate impact commercially and from a sustainability point of view. Paul Marden: So there's another example of something that you can do that has very little impact on the experience of the website. In fact, it massively improves the user experience of the website, takes relatively little effort, but offers a huge improvement. Those are all things that we've done to one individual website. Let's talk a little bit about how we bake that into our process. In a 2022 article in the Harvard Business Review about how sustainability efforts fall apart, they recommend embedding sustainability by design into every process and trade off decision making. I found that language really interesting. It's similar to the language used widely in technology and security that was popularised during the launch of the EU General Data Protection Legislation, which talks a lot about having a security by design approach. Paul Marden: So taking this idea of designing sustainability into every process and trading off the decision making, we've incorporated it into our sales proposal, writing, designing and testing processes. Our people responsible for selling need to bake sustainability into the contract. We want to hold ourselves and our clients accountable for the sometimes difficult decisions around meeting a sustainability target. So we'll discuss that target at the beginning of the project and then hold ourselves to that throughout the design and build process, thereby not needing to do all the remediations that we've just done on the other website, because it's typically much easier, quicker, cheaper for us to implement a lot of those things. The first time through the project, as opposed to as a remediation at the end. We've also baked sustainability testing into our process. Paul Marden: No site goes live without having been tested by both website carbon and eco grader to make sure that the site meets the criteria that we set out at the beginning of the work. So we've thought a lot about how we can improve what we do and we've started to go back and remediate over some of the work that we've done more recently to make improvements. But my learning journey hasn't been entirely smooth. There are challenges that I've hit along the way. I think there's a few interesting challenges that are to be expected as you're going about learning things that I wanted to share. For example, we've done work to remediate the scores of one of our sites and been super excited with the impact score. Paul Marden: I mean, went from bottom of the Fs to A+, only to deploy those changes into production and it didn't move the dial at all on the production website. And that was heartbreaking. Once we looked into that in more detail, thinking that we've done loads of changes, move the dial such a dramatic amount, only to launch it into the wild and it barely touched things. What we realised that in the test environment that we used, we had password protection in place and the website carbon and Ecograder were testing the password screen, not the actual homepage underneath it. So there was a lesson learned for us. The other area where we've made lots of learnings is during the survey when we created our sustainability benchmark. We've seen test results so good that they can't be explained. We've seen somebody hitting 100 on Ecograder. Paul Marden: We've also seen scores that were contradictory on Ecograder and Website Carbon, and also scores that have dropped dramatically. When we first tested in August and did a validation test checked last week, we're still working our way through these wrinkles and I think some of it is because we're looking at many hundreds of websites rather than trying to learn by testing and improving just one site. But beyond the kind of technical challenges, there remain some things that I simply don't understand. And my mission going forward is to fill those gaps. Firstly, while both Ecograder and Website Carbon use the same underlying principles and tools to calculate CO2 emissions, they often can and do give different results. Paul Marden: Not just in the fact that one is A+, a F score and the other is out of 100, but that the basic page sizing in kilobytes and consequently the CO2 can and often is different depending on which tool you look at. And I don't understand why that is, and I need to look into that. And I'm sure we'll come back to the podcast and talk more about that once I do understand it better. But the other problem is that I'm struggling with the size of the problem and the size of the prize. There's no doubt in my mind that making these improvements is the morally right thing to do, and commercially it's right as well, because it improves your outcomes on the website as well as the sustainability. Paul Marden: I'm just struggling with the business case, because if I had an unlimited budget, I do make every change in business that improves the sustainability posture of the business. But most marketers, most people that listen to this podcast don't have an infinite budget. They have a very finite budget, and so they have to put their budget to work where it's going to have the most impact. And what's the return on investment of spending 5k on improving the website versus changing light bulbs to leds, or moving away from gas powered water heaters in the outside toilets by the penguins? It's really difficult at the moment for me to be able to understand where this is the right and sensible investment of sustainability funding within an organisation. So I've shared my learning journey over the year. What about you? What can you do next? Paul Marden: For one last thought, let's head back to the conversation between Kelly and Lucy and Sue from Holkham. Kelly Molson: Are there any advice that you could share with our listeners in terms of how they start or begin to look at sustainability? Lucy Downing: Interesting. I was chatting with Lord Leicester yesterday about the subject and were sort of agreeing that I think you definitely need to know where you are, particularly as a business. You know where you are, because then you can set your goals in a realistic fashion. And I think the one thing to remember is that it has to be realistic, because you need to set goals that you can financially deliver, because if they're not financially viable, then you're not going to be here as a business to deliver them. And what we're also finding and talking to other businesses that actually quite a lot of the sustainability gains that you can make are actually in financial ones too, because you probably cut down on some of your resources that you're using, you'll think better, you'll work smarter. Lucy Downing: So it's just, I think that's something to definitely remember, that it has to be sustainable in all ways, socially, financially and environmentally. That's definitely some key advice. And I think be authentic. There's a lot of talk around greenwashing. Don't be guilty of thinking, wow, this is something we really should do and we're going to do it and just talk about it. It has to be authentic. So really think about where you can make the biggest changes environmentally for sustainability and focus on those and just make sure. Yeah, it's like us really. We're saying we're launching our sustainability strategy, but actually for the past ten years, we've now we've got 100 acre solar farm, we've got anaerobic digester, we heat the hall and all of our businesses with woodchip, so we've got our biomass boilers. Lucy Downing: So we've been doing it for quite a long time without telling anyone. But what we're now doing is saying, actually, that's not even enough, we need to up it further. So, yeah, that's the thing. I think it just has to be authentic and realistic. Sue Penlington: Yeah. And from my point of view, I'm a bit of a doer do and not a talker, so don't get bogged down. It could be absolutely overwhelming. And I think when I was first approached by my boss here, I was just like, wow. Because it isn't just rubbish, it's every single business. Sue Penlington: It's huge. But from my point of view, small differences can make a really big impact and keep chipping away at it because solutions are out there. There's loads of people doing really cool things. And, you know, every night I'm on Google looking up something else or going down another rabbit hole because I've seen something on Twitter. So for me, every day is a school day. But, yeah, get stuck in and collaborate with other like minded people. You know, nowadays you're not considered swampy because you're talking about sustainability. Sue Penlington: Well, you know, it's totally on brand, isn't it? And let's not reinvent the wheel. If we can learn from other people, then let's do that. I mean, go for it. Literally, every single individual can make a difference. Kelly Molson: Oh, Sue, that's. Yeah, you've just got me right there, sue. And I think what you said about collaborating and learning from people, that has been something that's so key this year. People are so willing to share their plans, they're so willing to share what they're doing and how they're doing things. Especially within this sector, there's always somebody that's doing or, you know, a couple of steps ahead of you that you can learn from. And people are so willing to kind of give up that advice and their time at the moment as well. So definitely that's a key one for me. Ask people. Ask people for help. Ask people how to do things. Paul Marden: I'd like to thank everyone that contributed to this episode, including Kelly, Lucy and Sue at Holkham, Polly at TFG and James at aer. Thanks to everyone that's helped me with this journey in the last year, the lovely clients we've talked to, the survey respondents, and my team at Rubber Cheese, Steve, Ben, Tom, Sinead, Wenalyn, and Oz, who've all worked really hard to benchmark the sector and to make continuous improvements to our client's sustainability. As you know, we're really experimenting with the podcast format at the moment, and if you like this or any of the other changes, I'd love to hear. And if you don't, then tough, go make your own podcast. Only joking. I'd love to hear. If you think we can make improvements, you can find me on X, @paulmarden and also on LinkedIn. Paul Marden: If you're at VAC this week, the Visitor Attraction Conference, then I'll be there with Oz and Andy. So come and say hi to us and I'll see you again in a couple of weeks time. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm. The 2024 Visitor Attraction Website Survey is now LIVE! Help the entire sector:Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsFill in your data now (opens in new tab)
In this episode of Fail Faster, we welcome Laurent Pierre, Senior Vice President of Global Customer Support at Nielsen IQ. Laurent shares his incredible journey from his childhood as the son of Haitian immigrants to leading global customer support at a major corporation. He discusses the pivotal moments that shaped his career, his experiences working with AI at IBM, and the challenges and triumphs of digital transformation. Join us as Laurent reveals insights on empathy, the role of AI in customer support, and the future of personalized customer experiences.
A luglio la produzione industriale arretra dello 0,9% su base mensile, realizzando su base annua la 18esima frenata consecutiva, un calo del 3,3% tenendo conto degli effetti del calendario. Con il calo di luglio si appesantisce il bilancio 2024, che vede ora una produzione in calo del 3,2%.Il colpo d'occhio grafico sui settori è analogo, con una manciata di eccezioni positive nel manifatturiero (chimica, alimentari ed elettronica) e una lunga sequenza di segni meno. Il dato peggiore è per le auto, che cedono su base annua il 35% in termini di produzione, effetto diretto delle frenate produttive e le casse integrazioni di Stellantis. Altro nodo evidente è per il tessile-abbigliamento, che acuisce le difficoltà già viste negli ultimi mesi, cedendo oltre il 18% in termini di produzione e pagando i minori acquisti di prodotti italiani da parte delle griffe. Ne parliamo con Maurizio Sarti, Coordinatore produttori di tessuti della sezione Sistema moda di Confindustria Toscana Nord.Le prospettive di assunzione in Italia crescono del 19% nel 4 trimestre 2024 Per il quarto trimestre del 2024 il "ManpowerGroup Employment Outlook Survey" sulle previsioni occupazionali delle aziende italiane, presentato oggi, registra prospettive ancora in crescita. ManpowerGroup ha intervistato oltre 40mila aziende in 41 Paesi e territori per rilevare le intenzioni di assunzione per l'ultimo trimestre dell'anno.Le imprese si aspettano un incremento nelle assunzioni con un Net Employment Outlook del +19%, al netto degli aggiustamenti stagionali. È il sedicesimo trimestre positivo di fila, oltretutto in miglioramento nel confronto sia col trimestre precedente sia anno su anno. Rispetto al terzo trimestre 2024 si rileva un incremento di 2 punti percentuali, mentre il raffronto con il Q4 2023 presenta un aumento del 1%. Il Nord Est è capofila con aspettative migliori, buone anche nel resto del Paese. Le previsioni sulle assunzioni salgono al crescere della dimensione aziendale. Ne parliamo con: Anna Gionfriddo, Amministratore Delegato di ManpowerGroup.Rapporto coop 2024: una vita a basso impatto dove l'essenziale diventa centralePresentato oggi il «Rapporto Coop -Consumi e stili di vita degli italiani di oggi e di domani» redatto dall'Ufficio Studi di Ancc-Coop (Associazione Nazionale Cooperative di Consumatori-Coop) con la collaborazione scientifica di Nomisma, il supporto d'analisi di NielsenIQ e i contributi originali di Circana, GS1-Osservatorio Immagino, CSO Servizi, GfK, Mediobanca Ufficio Studi, Campo Ricerca-Scomodo.L'edizione del 2024 fotografa un Paese preoccupato dallo scenario dei conflitti internazionali, in ansia per l'emergenza ambientale e affaticato dalla quotidianità e per questo sempre più inquieto. Ne parliamo con Albino Russo direttore generale Ancc-Coop (Associazione Nazionale Cooperative Consumatori).
The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what's really true at retail vs sensationalizing the outcomes.Find Steve Zurek on Linkedin at : https://www.linkedin.com/in/stevezurek/Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/Find NielsenIQ online at : https://nielseniq.com/global/en/This episode is sponsored by NielsenIqHere's what we asked him : 1. Your career passes through PepsiCo, P&G, Haleon and NIQ. What are learnings in your corporate career you have picked up over time and what would you pass on to a younger you graduating college?2. What a wild whacky 15 months since Apr 2023, not asking for a crystal ball, but shouldn't baselines have settled down given all the one year lapse for snap, EBT, commodified is all well past us? 3. Let's take inflation head on. Is the volume challenge problem driven or anchored on inflation and significant pricing taken over 2021- early 20234. Private label - winning formula for todays times. Commodities available more than they ever have. Has private label made a come back and here to stay?5. On the people side, how do you ensure your teams are staying abreast of new analytics trends in the industry? Inflation - how are you helping brands to navigate it?6. Right now there is coupon craziness - all the digital coupon providers are having a field day. To me this is not sustainable. It's teaching the consumer a very wrong behavior. Thoughts?7. Price gaps, slopes, curves all indicate the way forward is to work on inflation related pricing and deliver the right value for the consumer. Value can mean so many things - what is your advice on value?8. Lastly, we always ask - what's next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enKavita's podcast: Spotify AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Phân tích tổng quan thị trường là tiền đề quan trọng khi marketer đề xuất một chiến dịch marketing. Tuy nhiên, “chơi” với số liệu chưa bao giờ là đơn giản. Nhất là trong bối cảnh tìm số liệu dễ nhưng đọc – hiểu – trình bày số liệu lại là nhiệm vụ nhiều thách thức. Trong bài viết này, anh Thiện Nguyễn – từng là CMI Manager tại Unilever (Beauty & Wellbeing) và từng là Analytics & Insights Lead, RMS Manager tại NielsenIQ – sẽ chia sẻ cách khắc phục việc cố “ôm đồm” nhiều số liệu khi trình bày phần nghiên cứu thị trường. Đồng thời, anh cũng sẽ gợi ý các bước giúp marketer chọn lọc và trình bày dữ liệu có cấu trúc hơn nhằm tăng tính thuyết phục cho bản kế hoạch của mình.
A lo largo de estas semanas, junto a Kiko Llaneras, hemos explicado un país desde diferentes lugares como farmacias, campos de fútbol o gasolineras. En esta ocasión nos vamos a los supermercados, para ello nos acompaña Ángeles Zabaleta, Directora Analytics en NielsenIQ, experta en monitorizar el comportamiento de los consumidores. También nos vamos al origen de los supermercados con el ultramarinos abierto más antiguo del mundo, Ultramarinos La Confianza (Huesca) de la mano de su propietario, Víctor Villacampa. Para terminar, comparamos los precios de una compra básica entre Madrid, Cádiz, París, Londres y Roma.
Sometimes great ideas turn into companies simply because it's the right idea at the right time in history. I'm joined by Dagan Xavier, the visionary founder of Label Insight, a pioneer in the food data industry, that was eventually acquired by Nielsen IQ. In this episode, Dagan shares his personal story of how he transformed a simple idea to help his father understand nutrition labels into a groundbreaking company that reshaped how data in the food industry is handled today.Join us as we explore the journey of Label Insight, the intricacies of venture capital funding, and the influence of Midwest values in Dagan's unwavering commitment to building both his company and the people within it.Key Takeaways:Embrace the Hard Things: Entrepreneurship isn't all sunshine and rainbows. It's in tackling the toughest challenges where real growth happens. Dagan emphasizes the profound fulfillment that comes from embracing challenges and the deep satisfaction of overcoming them. This mindset fosters long-term success and resilience in any entrepreneur.Cultivate an Adaptable Mindset: In the world of business, the only constant is change. From acquisition to scaling, being flexible and adjusting your expectations is vital.Build and Believe: Success lies in self-belief and creating a robust support system. Overcoming the fear of failure is easier when you have a safety net and a team that believes in your vision.Timestamps: 00:00 Questioning entrepreneur realisms04:58 Viewing problems from all perspectives10:29 Building a business and not just a product13:49 FDA finding trans fat in "trans fat free" products15:48 A Kiwi in Hong Kong19:26 Empowering retailers and driving brands24:34 Transition from FDA to venture funding29:27 Working smarter or working harder33:13 Decimal and Midwest values39:54 Believing in yourself
The CPGGUYS are joined in this episode by Kenny Juskowiak, MD for emerging brands. Our discussion was recorded LIVE at NielsenIQ's annual c360 conference in May 2024. We discussed NielsenIQ's offerings and services for startup and emerging brands.This episode is sponsored by NielsenIQ.Find Kenny Juskowiak on Linkedin : https://www.linkedin.com/in/kenny-juskowiak/Find NielsenIQ on Linkedin : https://www.linkedin.com/company/nielseniq/Find NielsenIQ online : https://nielseniq.com/global/en/Here's what we asked him:1. Let's start with your career background - you have extensive client service experience in customer success at Nielsen itself over 10 years in the past. How did this set you up to be the leader for emerging brand success at NIQ?2. Take us through how you approach services for small brands at NIQ? How do you bring focus to brands thay may not have the scale or financial resources to partner with you in a scaled way?3. I want to double down on ecommerce - Amazon obviously is the behemoth here and a brand should not be looking at comprehensive share without Amazon coverage. How do you provide a full view of coverage for them with ecommerce in the mix?4. We just saw the second annual pitch slam. How did NIQ conceive this? How do you go about sourcing the finalists and what happens next to the winner - how do you support them?5. So, with coverage and partnerships for smaller emerging brands, how do you partner with private equity or VC who is probably the desired exit outcome for many of them?6. What about founders who are in very early stage - can they partner with you on measurement and insights? If so, how do you support them?.7. NIQ has a whole offering on consumer insights led by panel data, shopper journeys, etc. and a thorough understanding of the shopping experience - do small brands have the ability to do this with you?8. Thanks for the summary of how NIQ covers emerging brands - lets do a section called ‘fast forward' - how do you see small brands competing in today's over complex ecosystem of extensive data and digital shelf vs physical shelf? Are you ready for this mega shift in consumer response?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Bud Light, once the nation's most popular beer, is now the No. 3 brand in the country — a stunning fall from grace for the Anheuser-Busch InBev-owned lager following the boycott over its Dylan Mulvaney ad partnership. Modelo Especial, the Mexican import sold by Constellation Brands, is now No. 1, accounting for 9.7% of beer dollar sales in US stores in the four weeks that ended July 6, according to NielsenIQ data that was analyzed by the Bump Williams consulting firm.
According to a 2022 study, just over 4% of Americans said they had consumed raw milk in the past year. That might not sound like a lot, but it adds up to around 15 million people. And those numbers seem to be increasing. According to data from the market research agency NielsenIQ from May, sales of raw milk increased by as much as 65% compared to that time last year.This increase coincides with a recent trend of influencers and other public figures promoting raw milk as a completely safe and healthier alternative to pasteurized milk.But despite claims about its safety, raw milk is more likely to contain pathogens than pasteurized milk, which is heated to kill harmful microbes. According to records released last week, some 165 people were sickened by salmonella linked to raw products from a single farm in California as of February, the largest raw milk-related salmonella outbreak in a decade. And the CDC recently reported that dairy cows in 13 states were infected with the H5N1 virus, also known as bird flu.Host Rachel Feltman is joined by Dr. Céline Gounder, editor-at-large for public health at KFF Health News and Dr. Nicole Helen Martin, assistant research professor in dairy foods microbiology at Cornell University, to talk about the dangers of health misinformation and how the risks of drinking raw milk can far outweigh its potential benefits.Transcripts for each segment will be available after the show airs on sciencefriday.com. Subscribe to this podcast. Plus, to stay updated on all things science, sign up for Science Friday's newsletters.
In this mini-episode of the Startup CPG podcast, Daniel Scharff dives into the world of data-driven decision-making with Max Dichter, CEO of 4th & Heart, and Jamie Nguyen, the Director of Finance and Strategy. 4th & Heart, the largest and fastest-growing ghee company in the US, is on a mission to highlight the benefits of ghee over traditional butter. Follow 4th & Heart's journey, from starting operations in a shared kitchen space to achieving national distribution in over 12,000 stores.In addition, Max and Jamie discuss their strategic use of data to drive growth, enhance product offerings, and outpace the competition. Learn how they leveraged data to re-enter major retailers like Target, expand their product line with innovations like the ghee butter stick, and strategically position their brand in the competitive marketplace. Jamie also provides insights into their processes for gathering, analyzing, and utilizing data to inform forecasts, projections, and key business decisions.If you're just starting out, take advantage of NielsenIQ's Byzzer™ offer through Startup CPG to get three free reports and kickstart your data journey today!https://byzzer.com/startupcpg/Listen in as they share about:4th & Heart's Product and Company OverviewInsights on GheeProduct InnovationsNIQ Byzzer™ Data UtilizationStrategic Insights from DataRecommendations for Emerging BrandsPersonal Anecdotes and EngagementEpisode Links:4TH AND HEART WebsiteMax Dichter's LinkedInJamie Nguyen's LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
As the President of NielsenIQ, what strategic initiatives or high-impact projects are you currently spearheading to further advance the company's position in the market and address industry challenges? In your role at NielsenIQ, how do you see the future of data analytics and customer servicing evolving, and what role do you envision NielsenIQ playing in shaping that future? Can you share insights into how your role as the leader of Customer Success and Platform Transformation at NielsenIQ, particularly overseeing customer-facing servicing teams and the global rollout of the self-serve analytics platform, Connect, across 85 countries, has set you up for success in your new role? 4.) How does NielsenIQ leverage its extensive database of consumer buying behavior to offer clients the most comprehensive understanding of shopper and market trends, enabling them to make informed decisions about their strategies?
The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth.This episode is sponsored by NielsenIQ.Follow Liz Buchanan on LinkedIn at: Follow NielsenIQ on LinkedIn at: Follow NielsenIQ online at: Liz & Sri recap the key learnings from NIQ's recent Consumer 360 #C360 event.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comKavita's podcast: Spotify AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
On parle d'une étude rendue publique hier par l'institut Nielsen IQ qui montre à quel point faire ses courses à Brest coûte moins cher qu'acheter les mêmes produits à Nice. Et plus généralement dans l'ouest. J'vais pas prendre la place de Marina mais si je devais vous faire une carte de la météo des prix, ça serait vert dans un triangle Brest / Orléans / La Rochelle et rouge plus ou moins intense partout ailleurs. Du lundi au jeudi, Olivier Dauvers vous dévoile les secrets des produits et des marques que vous achetez tous les jours. Bons plans, anecdotes insolites...
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Ghana and Ivory Coast, responsible for over 60% of the world's cocoa supply, are suffering from catastrophic harvests. Illegal gold mining, climate change and a devastating virus have formed a perfect storm. Over 590,000 hectares of cocoa plantations have been affected according to Ghana's cocoa marketing board Cocobod. Meanwhile, shoppers who indulged in Easter treats in the United States found the cost of chocolate had increased by more than 10% on last year, according to data from research firm NielsenIQ.BBC Africa Daily's Alan Kasujja spoke to BBC's Nicolas Negoce about the specific challenges faced by cocoa farmers in the region.
Agbioscience is the only economy in the world that touches every person on planet, every day, given that it centers on food. Today we are joined by Lorelei Begin, Vice President of North American Retail for NielsenIQ to talk trends shaping food and what's ahead for grocery store shelves in 2024. From ingredient labels being more closely examined by savvy shoppers to the uptick of wellness-related products gaining more traction, Lorelei lays out what is driving consumer behavior and purchase patterns. She also gets into data creating insights for food companies to get the ultimate in-store commodity: shelf space. Mitch and Lorelei take time to walk through consumers' increased focus on health, GLP-1 drugs, how it's shaping what goes in grocery carts and the food system's response. How does a focus on health function in a tightening economy? Lorelei says food is first and a “better for you” lifestyle is staying resilient in these times. She also looks ahead to trends we could see impacting the food space and how that impacts consumers – no matter their budget.
Jacqueline Woods is the Chief Marketing Officer for Teradata, the cloud analytics and data platform for AI, headquartered in San Diego, California. Jacqueline joined Teradata from NielsenIQ, where she was a member of the executive leadership team and Global Chief Marketing and Communications Officer. She also spent nearly 10 years as CMO of the IBM Global Partner Ecosystem Division, where she focused on building cloud, data, AI, and SaaS strategies. Before that, she was Global Head of Customer Segmentation & Customer Experience at General Electric and also held roles of increasing responsibility at Oracle for 10 years, as well as leadership roles at Ameritech and GTE, now Verizon. Thankfully, Jacqueline has always loved math, because, as she points out, marketing today is based mostly on data. However, she also emphasizes the importance of empathy and notes that it is essential in creating a space where people can be authentic and drive innovation, productivity, and product design.In this episode, Alan and Jacqueline talk about where trust fits into the AI conversation, what leaders need to know before launching an AI initiative, and how AI can boost efficiency and productivity. Jacqueline also tells us why underrepresented people, like black female business leaders, need to be involved in AI as it evolves. While AI has been around for a while, it became all the rage at the end of 2022 with public access to tools like ChatGPT. AI is based on patterns, some factual and some non-factual. So that poses the question: how do we trust AI? That's where Teradata comes in. By having responsible people create the models, take responsibility, and think critically about the training, governance, and outcomes, Teradata is focused on building the trust required to use artificial intelligence, generative artificial intelligence, and large language models for their “global 10,000” clientele, like American Airlines and United Healthcare. These companies rely on Teradata for their cloud data and analytics workloads. Teradata has been stewards of trusted information and data since they were founded about 40 years ago, and they believe people thrive when empowered with better and entrusted information.In this episode, you'll learn about:Why is empathy important for marketers?The importance of clean data Why do underrepresented people have to participate in the evolution of AI?Our Sponsor:Download Emailtooltester's free comparison spreadsheet to find the best email marketing service for your business.Key Highlights:[02:10] What is empathy?[03:45] Why marketers need empathy [07:00] How a love of math led her to marketing [10:30] Her path to Teradata[19:00] How can business leaders ensure AI can be trusted?[21:50] What to do before launching an AI initiative?[26:45] Remaining authentic using AI[30:20] Creative AI use cases as workforce multipliers[33:00] Why underrepresented groups need to participate in AI [36:20] What we can all learn from Moe[41:45] “Of course it's Ai!”[42:10] Watching the shifting nature of work[44:40] Can you explain what marketing does and why it's important?Looking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
Learn a 5-step process for launching and building a successful personal brand from Anna Bertoldini, a brand marketer at NielsenIQ by day and a personal branding expert outside her 9-5. Anna will teach you:How to determine your personal branding goalHow to leverage your unique selling point in brandingEffective communication tips include voice and toneThe one thing all personal brands must have to succeedShow Notes:Weekly Newsletter Sign-Up: http://bit.ly/37hqtQWFollow Career Contessa: http://bit.ly/2TMH2QP Guest Resources:Follow Anna on LinkedIn: https://www.linkedin.com/in/annabertoldini/Follow Lauren on LinkedIn: https://www.linkedin.com/in/laurenmcgoodwin/ Career Contessa Resources:Book 1:1 career coaching session: https://www.careercontessa.com/hire-a-mentor/ Take an online course: https://www.careercontessa.com/education/ Get your personalized salary report: https://www.careercontessa.com/the-salary-project/ Browse open jobs: https://www.careercontessa.com/jobs/Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Has “organic” lost its sheen? Based on Nielsen IQ data presented by Whipstitch Capital's Nick McCoy, it would appear so. A veteran food and beverage investment banker, McCoy spoke at a recent event in Vail, Colorado hosted by private equity firm Manna Tree. As part of a presentation on deal flow and trends in the natural products industry, he revealed a shift of the most important product attributes for consumers of natural brands, and how Gen Z and Alpha's current spending patterns can inform brands about where to invest their resources. The Manna Tree event also featured fireside chats with General Mills M&A director Andrew Petz and Holly Adrien, who leads natural and organic strategy for Kroger and is the retailer's innovation manager, each of whom shared insights about their respective roles amid an evolving landscape for natural products. Ray attended the event and shared takeaways in this episode, which also includes the hosts' assessment of Nutrabolt's investment in supplement brand Bloom Nutrition and the acquisition of plant-based creamer brand nutpods. The hosts also riffed on a handful of new products, including Heath-Ade's new soda brand Sunsip. Show notes: 0:35: When In Vail, Vest Up. Time To Invest In Sustainable Packaging? A Good Match. Jacqui's Peas. – The hosts commented on Ray's unusual outfit and lack of ski plans before he gave a summary of business presentations from Manna Tree's Leadership Summit, held earlier in the week. Amid the synopsis, they chatted about why a high-profile cereal company was struggling to find an acquirer, best practices for connecting with retailer buyers and a few expectations for Expo West. Ray shared his take on Health-Ade's latest attempt at soda, while John and Mike spiced things up with new hot sauces and chili crisps and Jacqui shared her passion for peas. Brands in this episode: Gotham Greens, Heath-Ade, The New Primal, Good Culture, Verde Farms, C4, Bloom Nutrition, nutpods, Sunsip, Red Clay, Truff, Muci, Bhuja, Magic Spoon
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