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Mia Saini Duchnowski is the CEO and Co-Founder of Oars + Alps, a men's skincare company founded by two women with outdoorsy husbands: Here's what you're going to learn from Mia: How to grow your business to get an exit in just three years How to get started by bootstrap financing a capital intensive D2C business How to setup strong operations and processes to allow for rapid scaling How to beat test and get feedback from customers in order to design products and get insights from the market How Mia manages to be a mom of 4 with one more baby on the way and manage her business so smoothly #mindblowing Join the tribe: https://www.shegetsshitdone.com/join
In Brands Unbridled's latest episode, Storyhorse Director of Accounts and Development Brian Donahoe had the opportunity to speak with Mia Saini Duchnowski, founder and Executive Board member of Oars + Alps, the affordable, natural, premium men's skincare brand that's becoming a household staple around the country. Learn how she was able to grow Oars + Alps from an e-commerce startup to a tried-and-true brand and how Mia's mantra of "keep goingggggg" (to paraphrase Dory) can help you navigate the ups and downs of building a successful brand. So take to the oars, sit back and enjoy our latest episode with the effervescent and engaging, Mia Saini Duchnowski!
Today we'll be interviewing Mia Duchnowski (Dutch-now-ski), the CEO and Co-Founder of Oars + Alps, a a skincare brand for people who lead an active on the go-lifestyle. The company was recently acquired by SC Johnson. Mia is based in Chicago and is also a mom to 4 kids.
Happy Halloween from LL and don't be a slut. Good customer service from Oars+Alps. One year anniversary of Brandon's accident, still hasn't seen any money from it. Octobeard and Movember. Bar trivia and karaoke at places really sucks. Wrestling "jobbers" (thanks Luke for the inspiration). Top 100 Hip-hop songs reviewed. Ass cheek bugs does not equal herpes. Mid way through the NFL season. Enjoy and tell a friend or an enemy.
For a female entrepreneur with a background in analytics, becoming the co-founder of a male skincare line might seem out of the norm. However, for Laura Cox, inspiration for premium toxin-free skincare brand Oars + Alps didn't come from her, or her business partner, but instead from the active lifestyle of their husbands -- and from wanting to break the black and white mold of skincare of men. Laura shares the brand's story with Karen Moon and Abby Wallach.
Listen in to today's episode and learn how Mia started Oars & Alps, how she built her team, and what she believes was the key to their success. "I'm a firm believer that you can't have a side hustle. It's a distraction, not only to the business you're about to build, but also to what you're currently doing." - Mia Duchnowski. Learn more about this episode of The Mentor Files with Monica Royer at www.monicaandandy.blog/60
The Guest: Oars + Alps Edited by George Drake, Jr. Music by Lucas Brahme — About Loose Threads — Subscribe to our weekly newsletter for the latest analysis and podcasts: http://eepurl.com/buLQY9 Twitter Full Transcript The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.
Mia is the Co-Founder and CEO of Oars + Alps - a direct to consumer men’s grooming company providing premium, natural products without the markup. She graduated from MIT and has her MBA from Harvard Business School. Top 3 Value Bombs: 1. When you speak in public, pretend you are only speaking to ONE person and tell them every detail you know. 2. Understand that success does NOT happen overnight. 3. There is no perfect timing, just start acting. Mia’s website - Oars+Alps Sponsors: DesignCrowd: If you’re not much of a designer, but are looking for ideas for your next logo, websites design or even your new business cards, then DesignCrowd can help! Visit DesignCrowd.com/fire for a special one $100 VIP offer for Fire Nation! School of Rock: A children’s services franchise where you'll get to pass the torch of musicality to a new generation of musicians AND operate a profitable business at the same time! To learn more visit Franchising.SchoolOfRock.com, contact the School of Rock team, and tell them Entrepreneurs on Fire sent you!
Today on What Got You There Sean sits down with Mia Saini Duchnowski. Mia resigned from her high-profile job as a TV Reporter with Bloomberg TV to launch her own company, Oars + Alps. Oars + Alps is an athleisure mens skincare comapny. After 5 years in front of the camera, she realized that she wanted to build something she was passionate about from the ground-up. Mia has a versatile skillset and experiences from being a NASA engineer, Goldman Sachs salesperson, and her time as a business broadcast journalist. In this episode we find out what the struggles of starting a new company are. Mia discusses how you build a brand that is authentic and gains market share in a crowded space. Mia is one of the most accomplished people you will come across and this episode is jam packed with valuable insights! This is a must listen episode of What Got You There! Free 30 day Audible Trial- http://www.audibletrial.com/WhatGotYouThere Sunniva Super Coffee- Use discount code WGYT for 20% off your order!- www.drinksupercoffee.com https://www.oarsandalps.com/ Mia https://twitter.com/miasaini Twitter- https://twitter.com/oarsandalps Facebook-https://www.facebook.com/oarsandalps/ Instagram-https://www.instagram.com/oarsandalps/ LinkedIn-https://www.linkedin.com/in/miasaini/ Sean DeLaney Instagram- https://www.instagram.com/seandelaney23/ Facebook- https://www.facebook.com/whatgotyouthere/ Twitter- https://twitter.com/SeanDeLaney23 Subscribe to my monthly newsletter which pulls back the curtain and lets you see what's being worked on behind the scenes. It will keep you in the loop on current books I'm reading, apps I'm playing with and all the things in between that help inspire my life. You will also get early access to upcoming guests and everything that's coming from What Got You There. Intro/Outro music by Justin Great- http://justingreat.com/ Audio Engineer- Brian Lapres
A couple months back I purchased a gift for my husband through this company Oars + Alps, a men's athleisure and natural grooming brand. The brand is being called the "Warby Parker of men's grooming," and was created after the founders won the regional 2016 Harvard Business School New Venture Challenge and spent a year in research and development. All the while, the brainchild behind this product was none other than my old colleague Mia Saini Duchnowski. She, along with Laura Lisowski, is the company's founder, and our guest on So Money today. I worked with Mia back in the day at TheStreet.com. We sat across from each other during the market's demise. She was an intern and was contemplating leaving Harvard Business School to pursue being a financial correspondent. She made the transition and went on to be a very successful reporter and anchor at Bloomberg TV covering the global financial markets. She's pivoted since, launching into the world of entrepreneurship. The idea for Oars + Alps grew out of a personal necessity; both Mia and her co-founder's husbands needed better products to help with sensitive skin. For more information visit www.somoneypodcast.com.
Are you seeing a void in the market place that is opposite of yours? Do you feel you have the knowledge, passion, and drive to fix it yourself? Mia Saini-Duchnowski, and Laura Cox, Co-founders of Oars + Alps, did extensive market research, and based off what they found, most women are the gatekeepers to men's skin care products. According to the data Mia and Laura collected, this can start as early as puberty for most men, when their mother's buy them their first skin products; and follows them to adulthood with their spouses or significant others. Mia and Laura can personally attest to this latter notion, because the urge to start Oars + Alps began when their husbands would use their skin care products. (Yup! We've been in the same boat ;) They then found themselves replenishing their own products faster, and women's skin care products can cost around 5x more than men's, said Mia. But also because men's and women's skin are different and their products serve different purposes. So the two created a product for the active man that craves simplicity, authenticity, quality, and ease in their products. Named after their husband's love for rowing and snowboarding, they wanted their brand to represent that ath-leisure lifestyle, that allows their product and message to travel with their target consumer. The brand includes three products that all have natural ingredients, are TSA friendly, and are available for subscription service. This allows customers to choose the frequency of their deliveries, and not have to think about re-ordering. Come join us as we hear Mia tell us more about the extensive branding and story behind Oars + Alps! In this episode you will... Know how to make your product follow your customer's lifestyle Learn to gain the courage to jump into a career path that you feel you can enhance Understand how to create an e-commerce brand that appeals to consumer senses Figure out how to develop focus groups for your product Understand your consumer's psychographics Know how to do your research and understand your place in your market as a entrepreneur INSIGHTS "These guys are going places and their doing amazing things...take us with you on your journey. We'll focus on the skin part of it but we're coming with you." -Mia Saini-Duchnowski "We didn't just want to create a skin care line. We...[wanted] to create a community, a sense of feeling and being...that it was a movement." -Mia Saini-Duchnowski "The guy that wants to use Oars + Alps is doing it because he craves that authenticity from a brand...the brand is bigger than that person." -Mia Saini-Duchnowski "You're convincing a lot of big people...to take a bet on you. You're going to be their smallest and lowest priority. And you need to convince them that you're their number one priority...on the same minute of the same day for things to go right." -Mia Saini-Duchnowskia "No one is going to help you get from point A to point B; you gotta do it yourself." -Mia Saini-Duchnowski RESOURCES Oars + Alps Website Oars + Alps Facebook Oars + Alps Instagram Oars + Alps Twitter Mia Saini Twitter Mia Saini LinkedIn Love in the Time of Cholera by Gabriel Garcia Marquez Winter Stroll by Elin Hilderbrand Getting Unstuck by Dr. Joy Browne
Mia Saini & Laura Lisowski are Co-Founders of Oars + Alps, a new e-commerce startup selling men’s skincare products that target an "athleisure guy on the go". Their first products are a face moisturizer, a deodorant, and a face wash in stick form. Mia Saini is a graduate of MIT and Harvard Business School and a former reporter for Bloomberg TV. Early last year, Mia quit her job at Bloomberg and her Co-Founder Laura Lisowski quit her job at Facebook to start building Oars + Alps out of 1871. In This Episode You Will Learn: The difference between men's and women's skin care How they decided to start with these products Where the name comes from How they met on a party boat in Thailand The benefits of being an outsider in the industry How they choose ingredients Why you have to set the price before making product decisions What men are doing wrong in their grooming How they plan to cut through the noise and get the word out How they position their brand Another startup brand they look up to The value of content and influencer marketing How they landed features in Esquire and Bloomberg within months of launching and how you can to Selected Links From The Episode: Sunski Sunglasses Harvard Business Review The New Yorker New York Times Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg Sponsored By: Propllr: a Chicago public relations firm that helps startups and innovators build credibility and awareness for their companies, people, products and services.