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Mark Lester and David Lester are brothers who have turned a shared history of high-level brand strategy into a family legacy of innovation. David is the co-founder of OLIPOP, the prebiotic soda that has fundamentally changed the beverage landscape by blending gut-health science with the nostalgia of a classic cola. Mark, co-founder of the consultancy Squint, has spent his career at R/GA and We Are Pi shaping the strategic direction of global icons like Nike and Samsung. Together, they represent a unique bridge between the rigor of global brand building and the intuition required to launch a category-defining startup. What You'll Learn in This Episode The hidden strategy of finding category value in plain sight How to break only one rule really hard to drive innovation Lessons from building a billion-dollar brand using global marketing rigor Why the discovery channel of the retail store still beats direct-to-consumer The unique dynamic of using brotherly advice to jump into the entrepreneurial unknown Episode Chapters (00:00) Intro (01:24) Growing up in Northern England with entrepreneurial roots (04:28) The Nashville hike that launched a business partnership (06:59) Concepts for innovation and the "break one rule" mantra (12:29) The philosophy of Squint and finding hidden value (15:15) Managing the shift from family connection to business collaboration (18:02) Navigating the pivot from D2C back to retail discovery (24:48) Lessons in building brands for scale from the very beginning (28:11) Brands that make the Lester brothers smile About David Lester and Mark Lester David Lester is the co-founder of OLIPOP, the prebiotic soda brand that has achieved over half a billion dollars in sales by blending gut-health benefits with classic nostalgia. Before turning his focus to functional beverages, David spent a decade in global innovation and marketing at Diageo, working across three continents to master the discipline of consumer goods. Mark Lester is the co-founder and Chief Strategy Officer of Squint, a strategic brand consultancy that helps global icons like Nike and Netflix unlock hidden value. With a background at R/GA and We Are Pi, Mark brings twenty years of big-brand experience to the challenge of category disruption. What Brands Have Made David and Mark Smile Recently? The brothers recently shared a smile over the enduring power of brand nostalgia and personality. Mark is energized by the intelligent copywriting of David protein bars and the experience-led branding of Duolingo, while David finds joy in the community-built legacy of Atlanta's Octane Coffee and the timeless playfulness of Nintendo. Resources & Links Connect with David and Mark on LinkedIn. Learn more about Squint and OLIPOP. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
Caleb D sits down with Adrian Deasy, the founder of a startup in Milwaukee, WI called Octane Coffee which is a drive-through coffee shop completely run by a robot! The two discuss Octane's road to success, their many trials along the way, the amount of persistence and patience that is required as a new or aspiring business owner, and how the company plans to scale in the future.Book to check out: Rich Dad Poor DadFacebook: @OctaneCoffeeMKELinkedIn: Octane CoffeeLinkedIn: Adrian Deasy
In this latest episode, sponsored by Ethos and DoorDash, we discuss the racing movie Ford v Ferrari. JVL brings in a heart-pounding Drink of the Week. Sonny explains the magic behind his weight loss. Vic discovers Peloton. And why did Charlie's Angels bomb?
In this episode we talk about: * Mark DiCristina at MailChimp scoring an award * Farmers hacking their tractors * LastPass (possibly) losing control of your passwords * Congress voting to allow ISPs to sell your data without your consent * CES gadgets that Adam now pines for * Octane Coffee has been bought * And why you can't sleep at night We wrap up with some app recommendations. For this episode we're joined by our in-studio guest Jeff Hilimire. Special Guest: Jeff Hilimire.
Matt Bodnar shares tools and mental models to be high-leverage as possible through better decision-making. You'll Learn: Why decision-making skills are a timeless key to being high-leverage Approaches to build a powerful tool box of mental models How to apply the 80/20 principle to life and work decisions About Matt: Matt Bodnar has been named to Forbes “30 Under 30”, called a “Rising Restaurateur Star” by the National Restaurant Association, and a “Strategy Pro” by Restaurant Hospitality Magazine. He’s a partner at early stage investment firm Fresh Hospitality. Bodnar joined Fresh in 2011 after several years at Goldman Sachs. He sourced and lead the firm’s investment in I Love Juice Bar, vertical farming startup Square Roots, Vui’s Kitchen, Grilled Cheeserie, and several more deals. Bodnar is a board member and works closely with a number of portfolio companies including Tazikis, I Love Juice Bar, Martins BBQ, Octane Coffee, and Fresh Technology. Bodnar is also the co-founder of Fresh Capital, which focuses on commercial real estate investing and development. He also hosts The Science of Success Podcast, which has received nearly a million downloads. View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep127
Joe returns from vacation in Panama City thirsty for craft coffee in Atlanta, so he gives a report of his first visit to Octane Coffee in Midtown. Also, Eric and Joe review Stumptown Coffee Roaster’s ‘brew kits’ intended for beginning to enthusiast levels of coffee prep at home and travel.
This episode of Sidewalk Radio explores Atlanta's drinks and how they have not only changed our palette but our city as well. Gene samples Atlantas dynamic coffee and cocktail scenes and of course sips on some history with Coca Cola. As always, this episode of Sidewalk Radio is brought to you by Perkins+Will.