Podcasts about Diageo

In this episode you'll learn how to approach beverage innovation at a project and an organisational level from someone who's been at the cutting edge of global innovation management in Diageo, SAB Miller and Costa/Coca-Cola.Gráinne Gilsenan began her career as an innovation brewer with Guinness and quickly realised that she wanted to write the NPD briefs, not just respond to them. Thereafter her path took her through global roles looking after "Beyond Beer" for SAB Miller and "Beyond Coffee" for Costa. She reflects on the key ingredients to brilliant innovation and NPD and how "killing your own ideas" is the real sign of success.On our Desert Island Drink segment we have the closest thing to an NPD rock star as possible... Steve Grasse. The man who famously pitched the concepts for Hendrick's Gin and Sailor Jerry's rum in the same week. Steve is a marketing agency chief, distillery owner and author, amongst a host of other things. He talks beaver anus flavoured whiskey, the TTB and why we all misunderstand the Dunce Cap (really).Will and Foxy also talk exploding TVs and the World Cup PR disaster for Budweiser.Support the showFor more high-lights and low-downs follow @BizBevPod on Twitter or LinkedInBusiness of Beverages is self-funded and hosted/ edited/produced by Will Keating.Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. We're not sponsored but we would appreciate it if you could click the link above to support the show.

Introduction:Ryan and Nick talk about Thanksgiving and their special menus (01:00) Rad News:Last week - Creative Design for Innovation - a Think Billions Experience Guest, Mario Mirabella, the CEO and founder of MSM Digital (02:40)Next week - Mo Hamilton from Think Billions Series, Founder and CEO of Infinavate (03:11)Episode 300 coming quick (03:47) Small talk:‘Indiana Jones 5' to use VFX to de-age Harrison Ford to Original Trilogy Days - He is now 80 years old (04:25) bit.ly/3EIFs8OTwitter alternative Hive hits 1 million users after surge of sign-ups (05:21) bit.ly/3AHI7OJDomino's pizza delivery goes electric with Chevy Bolts (06:55) bit.ly/3EEgKGv14 Strange Thanksgiving Traditions That Everyone Pretends Aren't Weird (08:50) bit.ly/3UkVADf Social Media Holidays:Friday, November 25, 2022 - Black Friday #blackfriday (17:50)Saturday, November 26, 2022 - National Cake Day #NationalCakeDay (17:57)Sunday, November 27, 2022 - Small Business Saturday/Sunday #ShopSmall (18:22)Monday, November 28, 2022 - Cyber Monday #cybermonday (18:45) Social Media News:American Express partners with TikTok for small business accelerator to launch the #ShopSmall Accelerator ahead of Small Business Saturday Nov. 26. The tie-up also includes an $100 TikTok advertising credit offer. (19:32) bit.ly/3gyXPEZ Marketing News:Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice'. Smirnoff, a vodka label owned by Diageo, launched a new holiday campaign to promote smart and safe drinking (23:14) bit.ly/3tW8qgr Sponsors: (24:38)Branded Bills: Fall essentials and a holiday gift guideRADCAST20 = 20% off entire purchase

“I've got this simple mantra: I refuse to listen to problems or issues, but I'll listen to opportunities and challenges.” In this episode of The Inner Chief podcast, we speak to Angus McPherson, Managing Director Australia of Diageo, on creating momentum, difficult conversations, and simplifying your message.

Bigger isn't necessarily better, and we have proof of that this week with our podcast recorded on location at the New Brunswick Spirits Festival in Fredericton, New Brunswick. The festival punches well above its weight class to deliver an outstanding event every year, and celebrated its 25th anniversary this weekend. We'll talk with founder and chairman Frank Scott to find out his secrets for success on WhiskyCast In-Depth, and we'll also catch up with another old friend. Martine Nouet has been organizing the festival's food and whisky lunches for years, but is scaling back her whisky work to pursue other passions. In the news, Diageo's venture capital unit has taken a stake in England's Oxford Artisan Distillery, while Canadian Club is out with another record-setting vintage whisky. Finally, Corby's Dr. Don Livermore has coined a new word for whisky lovers, and he'll share it with us on Behind the Label. 

It's This Week in Bourbon for November 18th 2022. Redemption loses its lawsuit with Diageo and must change bottles. Sagamore spirit releases their own 5 year bottled in bond. Kentucky Owl and Barrell Bourbon are both releasing $500 bottles Show Notes: Bardstown Bourbon Co will have a new experience in downtown Louisville Pernod Ricard has invested US$22 million to install its first RTD canning line Redemption has been forced to stop bottles after it failed to get Diageo's injunction order thrown out Nearest Green Distillery has announced that it will add three permanent expressions Sagamore Spirit has released its second annual Sagamore Spirit Bottled in Bond Straight Rye Whiskey Hemingway Rye Whiskey First Edition with the release of the inaugural 972 bottles Blue Run Spirits announces Blue Run Emerald Rye Whiskey Puncher's Chance announces its oldest whiskey to date with the release of Puncher's Chance Bourbon: THE LEFT CROSS Stoli Group announces Kentucky Owl Batch #12 and Kentucky Owl Mardi Gras XO Cask Limited Edition Barrell Craft Spirits Announces BCS Gold Label Dovetail @bardstownbourbonco @pernodricard @redemptionwhiskey @diageo @builleit @unclenearest @sagamorespirit @bluerunspirits @puncherschancebourbon @kentuckyowl @barrellbourbon Support this podcast on Patreon

In this episode you'll learn what the hell is happening in the US drinks market as the aftershocks of explosive growth of Hard Seltzer cause an avalanche of new categories, competitors and consequences The brilliant beverage behemoth that is Dave Infante (Fingers NewsLetter & Vinepair) returns to the pod to catch us up on what the exactly is going on in the US right now as brewers and CPG conglomerates fight over the white space created by the plateauing of craft beer and the creation of new categories such as hard seltzer and hard energy. In a return to our regular Desert Island Drink slot, Will talks to Gráinne Gilsenan of Mission Innovation about her experiences leading innovation at the world's biggest beverages companies such as Diageo, SAB Miler and Costa Coffee. Gráinne gives great insight into why it's a good think the kill you own ideas from time to time and brings something truly innovative to the island, as you might expect We also worry about Foxy's children swallowing an "E" and engage in some randall reminisces!Support the showFor more high-lights and low-downs follow @BizBevPod on Twitter or LinkedInBusiness of Beverages is self-funded and hosted/ edited/produced by Will Keating.Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. We're not sponsored but we would appreciate it if you could click the link above to support the show.

On today's episode of All in the Industry®, Shari Bayer's guest is Aria Accetta, an Ambassador for Diageo Non Alc Brands (Central Region), and award-winning bartender who has lived all over the world and found her home in hospitality. With a global perspective and unparalleled storytelling abilities, Aria connects her curiosity to a deeper sense of service. Her international background fuels an innate sense of community building everywhere she goes. She strives to be impactful, passionate, and, of course, make good drinks great. Today's show also features Shari's PR tip to be open to new ideas; Speed Round; Industry News Discussion on the topic of brunch; and Shari's Solo Dining experience at iconic Zuni Cafe in San Francisco. Photo Courtesy of Aria Accetta.Listen at Heritage Radio Network; subscribe/rate/review our show at iTunes, Stitcher or Spotify. Follow us @allindustry. Thanks for being a part of All in the Industry®. Heritage Radio Network is a listener supported nonprofit podcast network. Support All in the Industry by becoming a member!All in the Industry is Powered by Simplecast.

Campari buys Wilderness Trail and Diageo buys Balcones. Joshua and Jason discuss. As usual, have a seat, have a pour, and listen in. Unless you're driving. If you're driving, be smart and stay sober but be sure to listen into the conversation! Special thanks to: - Weigh Down for allowing us to use their song "Where the Lifeless Go" as our theme song - Moana McAuliffe for designing our Podcast Logo - RØDE for making *really* great microphones - Focusrite for making awesome USB receivers - Olympus and Tascam for making fine mobile recording devices - Joshua Hatton for producing and editing

Whisky giant Diageo, owner of Johnnie Walker and countless other distilleries, have purchased up-and-coming Texas distillery Balcones for an "undisclosed amount". What does this mean for their future? Plus, recapping "This Side Up" Halloween video and what we should do next year. The Whisky Rant Podcast Ep 39. WATCH THE HALLOWEEN VIDEO: https://youtu.be/3iQxzwKhOik WATCH THE BLOOPERS: https://www.patreon.com/sipperssocialclub

In this episode, Alec and Ryan cover the new acquisition of Balcones by Diageo and speak about there experiences with Rabbit Hole. To drink is to live! MERCH: the-bourbon-library.creator-spring.com https://www.kwtx.com/2022/11/02/diageo-acquires-waco-based-balcones-distilling/ Follow Us on Facebook: @TheBourbonLibrary IG: @thebourbonlibrarypod Twitter: @LibraryBourbon Reach out: thebourbonlibrarypod@gmail.com --- Support this podcast: https://anchor.fm/the-bourbon-library/support

On this special episode of BSR, Jimmy is joined by the current USBG Presents World Class Sponsored by Diageo Bartender of the Year for the USA, Jessi Pollak!Jessi and Jimmy chat about everything from her seven-year bartending journey, to the arc of the USBG Presents World Class competition, as well as her award-winning cocktail creations. Jessi also gives Jimmy the lowdown on Diageo Bar Academy during this jam-packed episode. DBA equips bartenders, servers, managers, and hospitality professionals with the insights, stories, and tools to be better!Want to try your hand at the biggest bartending competition in the world? All hospitality professionals age 21+ can apply by the November 15th deadline for the 2023 USBG Presents World Class Sponsored by Diageo competition! Apply today.Heritage Radio Network is a listener supported nonprofit podcast network. Support Beer Sessions Radio by becoming a member!Beer Sessions Radio is Powered by Simplecast.

You couldn't find bigger shoes to fill in the Scotch whisky industry than those of Dr Jim Beveridge OBE. Jim retired at the end of 2021 after more than 40 years at Diageo, 20 of which he spent as Master Blender of the world's best-selling Scotch whisky, Johnnie Walker. As previously https://drinksadventures.com.au/2021/10/28/emma-walker-johnnie-walker-master-blender/ (reported on Drinks Adventures), Jim's successor is Dr Emma Walker – no relation to Johnnie Walker – who is the first female master blender in the brand's history. Emma joined Diageo 13 years ago and has worked extensively on Johnnie Walker for the last six years on projects such as the Blue Label Ghost and Rare series and Jane Walker by Johnnie Walker. I'm excited to share this interview with you that I recorded with Emma while she was in Sydney recently.

Making the leap from bartender to brand ambassador can be precarious jump, yet so many bartenders who take on the role receive little to no training. For years this left many brand ambassadors unable to acheive their full potential in their new position, as they were never thoroughly shown the ropes. Luckily for them however, Elayne Duff (former Brand Educator with Diageo and Bar Rescue,)  has created an academy specifically designed to help brand ambassadors succeed.  https://www.titosvodka.com/recipes/ _____________________________________ Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge FOLLOW US ON TWITTER: Erick Castro: www.twitter.com/HungryBartender Bartender at Large: www.twitter.com/BartendAtLarge BUY OUR MERCH: https://moverandshakerco.com/collections/bartenderatlarge

There's an alchemy to relationships, including the ones between co-founders. David Lester, co-founder at good-for-you-soda company, OLIPOP, first heard about his future business partner, Ben Goodwin, while he was quitting his 10-year job at global beverage giant Diageo. His then boss thought they'd work well together. The first meeting between entrepreneurs was memorable as Ben showed up with a bag of home-made soda. The pair went on to run a kefir beverage startup, followed by OLIPOP. Packed with healthy prebiotics and a tenth the sugar of regular, OLIPOP brilliantly markets taste, health and nostalgia while drawing 50% of revenues through online channels, just a few of Lester's marketing feats. In this episode you'll learn: Soda psychology is grounded in our earliest memories. Three-quarters of the population is trying to make healthy adjustments. When something seems stupid, that's your cue to figure out a better way. That humility will take you from knowing nothing to expertise. Data science surrounds us, but your soul processes the insights Brought to you by Mekanism.

Sophie Kelly, Senior Vice President for the Whiskey Portfolio at Diageo (including the world's best-selling Scotch whisky brand Johnnie Walker) joins Marketing Matters to talk about Marketing at Diageo including the Johnnie Walker's ‘First Strides' initiative and their presence in Web3.

Bank of America's Patricia Pacheco De Baez has grit. She learned it from her fierce Latina mother, who taught her to work hard and strive for excellence – something Patricia has carried with her throughout her career journey. Patricia started as a temp in the financial industry, always grateful for every opportunity she was given – whether big or small. All she needed was a “foot in the door.” Once there, she began to stand out and advocate for herself early in her career. At the age of 25, she did her research, gathered up the courage to ask for pay equity, and got it. It's easy to see how she's moved up the career ladder. Patricia currently holds the title of Managing Director for NYC Private Bank, Market Leader & Diverse Segment Champion at Bank of America. Listen as Patricia walks us through her professional journey and how she learned not to give up on her dream. She's a big proponent of mentors and sponsors and practices being open and honest with them, so they get the most out of their time together. Patricia is a risk taker and isn't afraid to make big moves, and she shares with us why she thinks working hard and striving for excellence are the keys to success.  Visit https://www.iambeyondbarriers.com where you will find show notes and links to all the resources in this episode, including the best way to get in touch with Patricia. Highlights:  [02:46] Patricia's background and key lessons she's learned[10:37] Patricia's diverse career path[15:41] What Patricia looks for in a position[22:04] How to be direct about your ask[25:17] Advocating for yourself[32:33] Being honest with your mentors[40:12] Finding confidence to make bold moves[43:26] Patricia's move into management[52:28] The importance of working hard[55:00] Striving for excellence[58:54] Lightning round questions Quotes: “Education is the instrument for us to break the cycle of poverty and accomplish our dreams.” – Patricia Pacheco De Baez  “Every time I'm very comfortable in a role, I ask myself, ‘What else can I do?'” – Patricia Pacheco De Baez  “If you don't advocate for yourself, who will?” – Patricia Pacheco De Baez  “Every one of us has something to bring to the table that differentiates us and makes us unique.” – Patricia Pacheco De Baez    Lightning Round Questions: What book has greatly influenced you?  “Extreme Ownership” by Jocko Willink and Leif Babin and Maya Angelou's poem, “Still I Rise”.  What is your favorite inspiring quote or saying?  “In the moment of turbulence and darkness, just remember… it's not just about You.” What is one word or moniker you would use to describe yourself?  Grit What is one change you've implanted that made your life better?  Meditation What power song would you want playing as you walk out onto a stage?  “This Girl is on Fire” by Alicia Keys   About Patricia Pacheco De Baez:   Patricia Pacheco is a Market Leader & Diverse Segment Lead in NYC Private Bank. In this role she drives business development strategies focusing on the wealth management needs of high net worth families in the areas of investment management, estate planning, banking and credit.   Prior to this role, she was responsible for Latin America and European large corporate subsidiaries in Global Corporate Investment Bank. In this role, she drove more than 316% growth in revenues since 2014 when she joined the firm. Some of her clients included Bimbo, Cemex, Diageo, EssilorLuxottica, Gerdau and Unilever. Pacheco was also a member of Bank of America's Global Corporate Banking Subsidiaries Management Committee.   Prior to joining Bank of America, Pacheco worked at J.P. Morgan Treasury Services for seven years where she was responsible for coverage of financial institutions (FIs), public sector and non-bank FIs operating in Mexico City. Previously she led the strategy and execution of cash management product sales for Latin America and served as the relationship manager for Latin America FIs subsidiaries and branches in the United States. Before working at J.P. Morgan, Pacheco spent six years at American Express Bank as a relationship manager covering FIs in the United States and Canada.   Pacheco has been actively involved in leading many Hispanic and employee network initiatives throughout the course of her career. She currently serves as co- chair of Bank of America's Hispanic Latino Executive Council and emeritus chair of the firm's Hispanic Network Executive Advisory Board (HOLA NY). Pacheco also serves as a member of the YMCA USA National Board & ALPFA NY Senior Leadership Council. Pacheco has received numerous awards for her business experience and volunteerism including Bank of America's “Outstanding Employee Network Leader Award” (2015), as well as Bank of America's “Global Diversity & Inclusion Team Award” (2017) and “Global Diversity & Inclusion Individual Award” (2018) – two of the firm's most prestigious employee honors. She also was the recipient of the “Young Hispanic Corporate Achiever Award” (2016) from the Hispanic Association of Corporate Responsibility and was recognized as a “Women's of ALPFA (Association of Latino Professionals for America) Rising Star” (2018-2019). Pacheco holds an M.B.A. from the Kellogg School of Management at Northwestern University. She graduated with a bachelor's degree in business administration from Manhattanville College with dual majors in international business and Latin America studies.

In the latest episode of Marketing Week's podcast series, Johnnie Walker global marketing director Chris Goddard discusses his 18-year career at Diageo, why taking parental leave was a lifechanging decision and the value of cultural curiosity.

Arturo Nuñez is a wizard at translating marketing strategy across cultures and populations. Currently the chief marketing officer at NuBank—a rising fintech bank based in Brazil—the born storyteller has been in the business for over three decades, with stops at PepsiCo, Diageo, Nike, and Apple. Nuñez's ambition for learning about different cultures is authentic and inspiring, but even more important is his passion to embed himself in each of those cultures for the sake of telling an emotional and captivating story. That passion is unmatched. “In challenge there's always opportunity,” Nuñez believes. Over the course of such a long career, his most significant challenge has been to continue finding success—and to build upon each new success so that he stays curious about what might come next.

Adam Kirby has been a force on the British advertising and marketing scene for a generation. Working as an Account Director at leading advertising agencies like AMV, Lowe Howard-Spink, Bates Dorland and Saatchi and Saatchi, Adam worked on some of the most iconic campaigns in British advertising history, before he made a move to the client side at Diageo and now operates as a marketing consultant. Not content with filling the advertising breaks with great creative, Adam is now on UK screens in hit C4 reality TV series Make Me Prime Minister, so we had a lot of ground to cover in the podcast. Enjoy!You can find Here Comes Pod on Apple Podcasts, Spotify, Amazon or most other podcast outlets. If you enjoyed this episode of Here Comes Pod please do leave a review on Apple Podcasts, Spotify or wherever you listen to your podcasts

In this episode, Joel sits down to talk to Natalie Potts who is a business growth strategist and mentor. She helps people to transform their lives and grow their businesses. She and Joel discuss Natalie´s approach to doing this and why she does things a little differently. As well as discussing how anyone can improve their mindset, and relationships and become resilient enough to get through the tough times and achieve success.   KEY TAKEAWAYS   There is no one size fits all coaching strategy. The approach has to be flexible enough to adapt to what each person needs. The performance mindset starts with understanding how your mind works. Self-awareness is crucial. There is no point in being self-aware if you do not do anything about the things you are noticing about yourself. It is the difficult moments that make us more resilient. They teach us how hard we can push. Learn to globally listen. Making people feel that you have heard them builds incredibly strong relationships. Life isn´t black and white – it´s grey. There´s so much we can learn from that. Trying to understand the other point of view teaches you so much. Anyone can take things to the next level. Having a strong vision of what you want and why you are doing something is incredibly powerful. Staying physically fit makes a positive difference to your business. It boosts energy levels and builds resilience.   BEST MOMENTS ‘Real coaching comes in its purest form and its transformational state when you really slow things down and create the space for people just to think. ´ ‘If you look after your people, then magic happens.' ‘You can't manage yourself all the time. It's sometimes knowing how to get back on track.'     VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Stay Hungry podcast series Stay Hungry Bestselling Book Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk     If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.    After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/   EPISODE RESOURCES Email: nataliepottscoaching@gmail.com   Building a Storybrand by Donald Miller - https://www.amazon.co.uk/s?k=storybrand+donald+miller&crid=R9QMJ0VMVRO7     ABOUT THE GUEST Natalie is a passionate business coach who helps career and confidence coaches to become fearless and create successful 5-figure businesses.    She shows them how to achieve their biggest goals and potential. Enabling them to break through limiting beliefs holding that are stopping them from thriving in their life and business.    ABOUT THE HOSTS   Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.    Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today.   Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.   CONTACT THE HOSTS Website - https://www.codebreak.co.uk/ LinkedIn - https://www.linkedin.com/company/codebreak   Podcast Description Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.   So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.    After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/See omnystudio.com/listener for privacy information.

Did you know that personal branding can help you recession-proof your career and your finances? Developing your personal brand is so crucial for your wealth-building journey, especially as a Latina. Often, the Cultura promotes the Calladita Te Ves Mas Bonita, and we shy away from celebrating our own success but if you want to earn more money not only in a 9-5 but also as an entrepreneur, developing your personal brand is just another ingredient to your wealth-building journey. Marielle Legair is an international personal branding keynote speaker and LinkedIn Learning Instructor. Her background as a publicity and executive visibility professional, combined with her experience as an entrepreneur, positions her with a unique skill set to help individuals and companies thrive. Global brands, including bp, Diageo, EY, LinkedIn, Microsoft, Red Bull, and Yale University, hire her to deliver transformative talks and training workshops. Marielle's Book, The Personal Brand Bible for Ambitious Women, is available for purchase.    Episode Highlights: Marielle's money story. The importance of sharing your story to develop your personal brand. Why as WOC, we must speak up and own our voice, especially in corporate America. The difference between personal branding for a person working a 9-5 vs. Entrepreneur. What is an elevator pitch? How to cultivate a strong presence on Linked In as an introvert. The importance of networking to grow your personal brand. Marielle's journey from a corporate setting to now running a very successful company. Marielle's journey to becoming a LinkedIn Learning Instructor and a globally recognized speaker. Connect with Marielle on Instagram.    Connect with Luzy: Say Hola Wealth Website Follow Luzy on Instagram, Tiktok, and Linkedin. To submit a question, email hello@vivalabudgetandfinance.com or visit our website and fill out the form on the page.    Ready Start Your Wealth Building Journey? Apply to Viva La Investing Coaching Program Apply to Jefas & Wealth™ Business Coaching Program   Love this episode? Leave us a review if you listen to Apple Podcast.   Need Help Increasing Your Dinero? Download my FREE 28 Passive Income Guide

This week, we're on location in London for The Whisky Exchange's annual Whisky Show at Old Billingsgate. We'll have interviews from throughout the weekend on WhiskyCast In-Depth, including Diageo's Colin Dunn, Oliver Chilton of Elixir Distillers, and Tomatin's Scott Adamson. Tomatin took home top honors at this week's International Wine and Spirits Competition Awards, and we'll have that story in our news segment along with details on a new record for Kentucky's growing Bourbon barrel inventory. We'll also have tasting notes from the weekend, and in our Behind the Label segment, we'll explain the difference between rejuvenated casks and "STR" casks.

In this episode, Joel, and Andy talk about success. Why it looks different for everyone and why some people never stop setting themselves new goals and striving to grow and succeed. They discuss why success for them is not all about earning more money. Then, explain how they ensure that they are clear on what their purpose and goals are. As well as how to stop wasting energy on things that do not help you along the path to success.KEY TAKEAWAYS Understand what success looks like for you and pursue that, not what society traditionally tells you success is. Think of goals as steps. Break them down into daily, weekly, and quarterly tasks and milestones. Setting up 90-day action plans is especially effective. Don´t waste energy worrying about things you can´t change or influence.  Tagging a reward onto a goal is an effective way to incentivise yourself. Sometimes the journey itself is the reward. Focus on attaining the things that help you to achieve more, rather than on buying material goods just for the sake of it. BEST MOMENTS‘If your only goal is to earn more money … I don't ‘think you will ever be contented. ´‘Worrying doesn't solve anything … acknowledge you are worried, then, ask - is there anything I can do to solve it? if there isn´t focus that energy on something more positive.'‘the more joy you can find in the basics, the better life becomes.'VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/EPISODE RESOURCESHow to Get Rich by Felix Dennis - https://www.amazon.co.uk/How-to-Get-Rich/dp/B08FDZPVWZ/Happy Sexy Millionaire by Vagabond - https://www.amazon.co.uk/Happy-Sexy-Millionaire-Notebook-Paperback/dp/B09K236LHN/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/LinkedIn - https://www.linkedin.com/company/codebreakPodcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/See omnystudio.com/listener for privacy information.

FoodBev Media's Gwen Jones rounds up this week's food and beverage news, including: US Justice Department denied motion for injunction following US Sugar acquisition; Diageo revokes sale of Windsor whisky business; Danone announces $22m investment to end US hunger; and more. All this and more in this week's podcast – click here to subscribe.

Scaling your business is more often than not, a team effort. In this episode, Simon Duffy, the Founder of Waken Mouthcare and Bulldog Skincare, shares his experience navigating business partnerships that ultimately lead to the globalization of his brand. Joining Dr. Patty Ann Tublin, Simon shares business advice on what makes a healthy working relationship and explains why they can be necessary to build and scale your business. He also discusses how they're branching out and innovating their products sustainably and what they're doing to meet hybrid workplace needs of employees. Don't miss out on business advice that can fuel your growth by tuning in. Bullets:· From Accounting to blue-chip companies to inventor of 1 of the UK's largest men's skincare brands· Founder of Bulldog Skin Care and Waken Mouth Care· Bulldog makes $105M+ globally in retail sales per year· 2016 Bulldog sold to Edgewell Personal Care, expanding into 31 countries· Started creative innovation career at Saatchi and Saatchi for P&D & Diageo· 2019 developed Waken Mouthcare, launching in Boots & Sainsbury's nationwide· Waken has earned 4 beauty industry awards for sustainability· Previously: Developed curriculum for Entrepreneurship & Innovation at New College of the Humanities· Currently: Investor, mentor and coach for a number of UK start ups· Mission: To continue inventing and developing sustainable products and ingredients· Sustainable examples: World's first razor made from recyclable bamboo & each Waken mouthwash is CarbonNeutral®Love the show? Subscribe, rate, review & share! https://www.drpattyann.com/podcast

US software maker Oracle on Wednesday agreed to pay $23 million to the Securities and Exchange Commission to settle charges against violation of the Foreign Corrupt Practices Act, or FCPA, between 2014 to 2019. During the period, its subsidiaries in India, UAE and Turkey created and used slush funds to bribe foreign officials. In India, the American markets regulator alleged that Oracle paid bribes to officials of a transportation company owned by the Ministry of Railways. Oracle did not admit or deny wrongdoing in agreeing to settle. This is not the first time that Oracle has been charged with violating the US anti-bribery law over India-related payments.  In 2012, it agreed to pay a $2 million fine to settle SEC charges concerning the creation of millions of dollars of unauthorised side funds by Oracle India from 2005 to 2007. The Indian unit allegedly set aside money outside its books that was eventually used to make unathorised payments to phony vendors, creating a risk that those funds could be used for illicit purposes such as bribery. Several multinationals have time and again fallen afoul of the FCPA including retail giant Walmart, medical device company Stryker, advertising group WPP, aerospace manufacturer Embraer, IT services company Cognizant, spirits companies Beam Suntory, AB InBev and Diageo, locomotive developer Wabtec and Cadbury owner Mondelez International. Enacted in 1977 and enforced by SEC and US Department of Justice, the Foreign Corrupt Practices Act, or FCPA, prohibits the payment of bribes to foreign officials to assist in obtaining or retaining business. It extends to US listed companies and their officers, directors, employees, stockholders, and agents including third party agents, consultants, distributors, joint-venture partners, and others.  It also contains accounting provisions that prohibit individuals and businesses from knowingly falsifying books and records or circumventing or failing to implement a system of internal controls.  Regardless of size, for a gift or other payment to violate the statute, the payer must have corrupt intent. The FCPA resource guide states that bribes are often concealed under the guise of legitimate payments such as consulting fees, commissions, marketing expenses, scientific incentives, travel and entertainment expenses and discounts.  Kunal Gupta, an expert in white-collar crime law, tells us why Indian agencies seldom take up such cases Kunal Gupta, Partner, Trilegal says legal standards in India differ from US. Most FCPA violations are settled, few are tested in court. Transactions involving private officials may violate FCPA not PCA.  Walmart's $282 million payment in 2019 was one of the biggest FCPA settlements involving India-related charges.  US authorities said Walmart's failure to operate a sufficient anti-corruption compliance program led its subsidiaries in Mexico, India, Brazil and China to hire third-party intermediaries and allow these middlemen to make improper payments to government officials to obtain store permits and licenses. In 2019, Cognizant Technology Solutions agreed to pay $25 million to SEC to resolve allegations that it authorised a contractor to pay a $2 million bribe to a senior government official in Tamil Nadu in 2014 to secure planning permits for the construction of its 2.7 million square foot campus in Chennai. Brazilian plane-maker Embraer's $206 million settlement in 2016 to resolve charges of corruption in four foreign contracts is an instance where SEC action has led to investigations in India.  Approximately $5.76 million was allegedly paid to an agent in India in connection with the sale of three highly specialised military aircraft to the Indian Air Force for $208 million. The payments were falsely recorded in Embraer's books and records as part of a consulting agreement that wasn't legitimate.  India's Central Bureau of Investigation is probing the bribery allegations.

*This episode was sponsored by WilsonHCG, a strategic, global recruitment partner focused on bringing out the best in what your workplace culture has to offer. Our guest is Monica Novomisle - Chief People Officer at Kraft Heinz North America. Monica is known for building high-performing teams that deliver profitable business results. In her 20+ years of experience in the people space, she worked with leadership teams at Kraft Heinz, Diageo, and Tory Burch, to achieve total business and culture transformations, focusing on changes in performance culture, coaching culture, employee experience, and corporate integrity and compliance. She also has focused her career on evolving HR teams away from executional and administrative work and into business partnering and people experience strategies. In this episode of Scaling Culture, Ron and Monica discuss: Confusion happening between flexibility and autonomy   Starting a meeting with “What are you hoping for today” to determine whether to be a coach, mentor or sponsor for the team member  Remote/hybrid work how Kraft Heinz shifted back to the office and how they are planning to better serve Gen Z as Baby Boomers retire   For more information about Monica Novomisle, please follow her on LinkedIn. To learn more about our books or Scaling Culture 6hrs Masterclass Series, please go to ScalingCulture.Org. To learn more about a sponsor of this episode, WilsonHCG, please go to WilsonHCG.com. Lastly, if you enjoyed this episode, please leave us a comment and share the podcast with one of your friends or colleagues. We'll be back soon with another incredible guest!

In this episode, Joel sits down with Carla Reeves who is a coach and mentor that helps hyper achievers who want to build a business without negatively impacting their personal lives. She helps them to find and maintain balance. Carla explains how her own experience led to her pursuing this passion. During the podcast, she shares valuable strategies and tips that anyone can use to help them to live a bold, authentic life that is aligned with their values. Something that automatically leads to success in both their personal and business lives. She explains how to be the entrepreneur of your own life (life-preneurship), which includes learning to use the skills that make you successful at work to achieve success in your personal life.   KEY TAKEAWAYS Often, friction within relationships goes hand in hand with success. But it does not need to be this way. In the podcast, Carla explains how to avoid this situation. Many people keep bumping up against the same barriers in life, repeating the same mistakes. Most people have a survival model they developed in crisis, which is OK. But it is not healthy to keep using that model when you are not in crisis. Everyone has habits. How you treat people, use money, what you eat etc. That´s not always bad. But as life changes your habits also need to change. Journalling enables you to be honest about what you think and feel. The more you write freely the easier it is to also be your true self in life. Journalling empties the trash. It gets rid of the noise, which builds up in your head. Writing down what you want to achieve from a conversation, meeting or activity is incredibly powerful. Putting your thoughts down on paper slows you down enough to see what is really important. Play, adventure and relaxation all create fuel to help you to work better, so make time for them. Before you do something, ask yourself – Does this align with the life I want to create? Doing this acts as a filter which keeps your personal life aligned with your values and you on track. When you get your thinking, your behaviour and your actions all working in the same direction with your values, amazing things start to happen.   BEST MOMENTS ‘I had become a master of making everything look good on the outside. But I didn´t know how to take care of the inside. ´ ‘The first piece of work I do with people is to uncover what I call their survival model.' ‘The secret to confidence is kind of realising that nobody has it. Everybody´s brain is trying to protect them.'   EPISODE RESOURCES Website: https://carlareeves.com/ Carla´s podcast Differently: https://podcasts.apple.com/us/podcast/differently/id1546761001   VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Stay Hungry podcast series Stay Hungry Bestselling Book Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk     If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.   After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/   EPISODE RESOURCES Email: carla@carlareeves.com   ABOUT THE GUEST For years, Carla felt at the mercy of her circumstances. She was a master at making everything look good on the outside but inside felt empty. Carla was consumed by work that she loved.   In short, she was out of balance but didn't understand why or how to change. Carla knew there had to be a better way of doing life. So, she took a deep look into what was running her life. The choices she made after that point changed everything in the most amazing way.   She made it a mission to clean her life up from the inside out. Since then, she has been doing this work in her own life for over 2 decades.   Carla´s life's work is to ignite possibility and equip people with the mindsets and toolsets to create meaningful, productive and fulfilling everyday lives.   ABOUT THE HOSTS   Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today.   Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.   CONTACT THE HOSTS Website - https://www.codebreak.co.uk/ LinkedIn - https://www.linkedin.com/company/codebreak   Podcast Description Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.   So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.   After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/See omnystudio.com/listener for privacy information.

China drinks expert Ian Ford previously joined us on Drinks Adventures https://drinksadventures.com.au/2020/06/29/lessons-from-sars-and-china-drinks-trends-with-industry-veteran-ian-ford-s5e8/ (in June 2020). The plan was to get his insights about the pandemic's likely impact on the drinks industry, but it turned into a really interesting discussion about wine, spirits and beer consumption trends in China, more generally. This is another update on the dynamic Chinese drinks market, including moves by spirits giants Diageo and Pernod Ricard to establish single malt distilleries there, and the opportunities Ian can see for Australian distillers. First off though, we get Ian's thoughts on the news that Australian icon Penfolds is set to make wine in China. It's a bid to circumvent the punitive Chinese tariffs implemented on Australian wine imports in August 2021. I started by asking Ian whether he was surprised at the severity of those tariffs, and the ripple effect for the global wine market.

In this episode, Joel sits down to talk with Cordelia Kate who describes herself as a “rebellious business” coach. She helps people who don't want to follow the standard 9 to 5 path to start their own successful online businesses. Doing so in a sustainable way that keeps them moving forwards forevermore.She and Joel discuss how to start a business that grows fast, becomes profitable and is sustainable. They talk through launching products quickly, learning about your audience, tapping into your network, and leveraging social media.KEY TAKEAWAYS Entrepreneurial rebels have the courage and tenacity to really be themselves. Striving to fit in zaps your energy, and makes you miserable, which means it drags you down and holds you back. Take action. You only gain clarity about who you are, your products and your audience by taking action. Start selling quickly, test things. Once you know what the market wants, build your end product. Being yourself includes choosing clients that are happy with who you are and the way you work. Sell a one-to-one service first. Use what you learn from doing that to build a course, or other type of product. Organic marketing can take you further than you think. Cordelia shares examples of how to leverage it. Get systems in place that nurture people fast. BEST MOMENTS‘You don't need to stand out, you just need to be yourself. It is scary and an act of rebellion because you´re going against everything you were taught. ´‘Put stuff out to the market to test it to see if anyone around you is interested in what you have to offer.'‘Advertise on Eventbrite.'EPISODE RESOURCESWebsite: https://join.rebelliousbusiness.com/clubFacebook: https://m.facebook.com/groups/rebellious.business.networkEvents: https://www.facebook.com/events/httpszoomusmeetingregisteruzioceipqtksdo2bjqj2llyg4x6aodbhxg/the-rebellious-business-network/784211898652731/VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/LinkedIn - https://www.linkedin.com/company/codebreakPodcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/See omnystudio.com/listener for privacy information.

It's This Week in Bourbon for September 16th 2022. Angel's Envy announced that Owen Martin will be joining the company as Master Distiller. Independent Stave Company has agreed to purchase two stave mill facilities from Brown-Forman. Diageo has been granted an injunction to stop the sale of Redemption whiskey after it was found to dilute the Bulleit trademark.Show Notes: Four Roses Distillery has appointed Abby Martinie as its new national brand ambassador and mixologist Angel's Envy and the University of Louisville Athletic Association open the Angel's Envy Bourbon Club Angel's Envy announced that Owen Martin will be joining the company as Master Distiller Independent Stave Company has agreed to purchase two stave mill facilities from Brown-Forman Diageo has been granted an injunction to stop the sale of Redemption whiskey after it was found to dilute the Bulleit trademark Jack Daniel's and McLaren Racing announced today a multi-year partnership Lost Lantern announces their Fall 2022 collection Cascade Hollow Distilling Co. announces George Dickel Bottled in Bond Fall 2008, Aged 13 Years Kings County Distillery is releasing a new flagship blended bourbon Creek Water and American Rapper, Yelawolf, announce a limited edition 18-Year-Old Rye Whiskey called Sometimes Y Woodinville Whiskey will release its Special Limited Release Woodinville Moscatel Finished Straight Bourbon in 23 markets Log Still Distillery has released a new Tennessee whiskey product line called Rattle & Snap @fourrosesbourbon @angelsenvy @independentstavecompany @brownforman @bulleit @bulleitwhiskey @diageo @redemptionwhiskey @jackdaniels_us @lostlanternwhiskey @kingscountydistillery @creekwaterwhiskey @yelawolf @woodinvillewhiskeyco @logstilldistillery Support this podcast on Patreon

Seguro les ha pasado que el día que están tarde, estresados, nada fluye, todo sale mal. Algo tan sencillo como abrir una caja puede tardar más tiempo de lo normal. Hay cola, el ascensor no llega, todo el mundo es amargado y sé que les ha pasado porque a mi también mil veces. Basta estar de malas para que todo a tu alrededor se vea afectado por ese mismo filtro de negatividad y estrés. Alison Ledgerwood, psicóloga social explica en un tedtalk ¿Por qué lo malo se queda con nosotros tanto más tiempo que lo bueno? Ej, el fracaso vs el éxito. Tendemos a enfocarnos en lo negativo, es más fácil irnos para allá y cambiar nuestra opinión de algo malo a algo bueno tarda mucho más que viceversa. Hay que trabajar para ver lo positivo. Estudios demuestran que se requiere de gran esfuerzo cambiar el mindset. Entonces cómo podemos romper ese ciclo. Ese es el tema de hoy ¿qué podemos hacer cuando todos nos sale mal? Hablamos de la importancia del autocuidado, como hablarnos a nosotros mismos y la importancia de ser responsables de lo que hacemos. Con nosotros y con el mundo que nos rodea. Conversamos sobre la importancia de entender y recordar que no podemos cambiar lo que pasa afuera. Hay muchas cosas que no podemos controlar. Pero los que pasa internamente, eso sí depende de nosotros. El día de hoy hablo con Paulina Feltrin. Y quiero contarles un poco de ella. Paulina emprendió un viaje al bienestar como respuesta a una crisis de salud. A partir de ese momento se certificó como Health Coach por el Institute for Integrative Nutrition de Nueva York y cuenta con cursos como el de Medicina Mente-Cuerpo por la Universidad de Harvard y el Instituto Benson-Henry así como de HeartMath Institute, Dr. Joe Dispenza, Energetics Workshop, Tao del Amor, Energetics Lovemaking, Ayurveda, entre otros. En ese deseo de compartir es además co-host del podcast aha moments, ha dado conferencias en What a Woman, así como para distintas marcas como L'Oreal, Diageo, Marriott International, entre otras, además es colaboradora en la revista Moi. Muy pronto participará en el curso Yo Sanador. Toda la información la pueden encontrar en su ig @mindbodypau . Cree que el estilo de vida es nuestra mejor medicina y busca compartir este conocimiento (que a ella le tomó años descubrir y aprender) de una forma sencilla y práctica para que las personas puedan transformar su vida y su salud.

In this episode, Joel speaks to Captain Hoff about the role getting your business model right plays in growth. He is a venture capitalist and author who co-founded the global start-up accelerator – Founder space. Captain Hoff shares several strategies that any company can use to provide so much value for their customers that they are compelled to come back and buy repeatedly.   KEY TAKEAWAYS Most entrepreneurs do not think too deeply about what business model they are going to use. When you get a customer, never let them go. Lock them in and keep them buying from you. There are several ways to lock customers which are discussed in the podcast. Amazon Prime is a notable example of how to lock customers in. Reviews create value for everyone. Create a value moat around your business. Continually look at your business and ask what can we do better? Technology means you can always improve things.   BEST MOMENTS ‘Getting your business model right is really critical. ´ ‘Give your customers even more value for sticking with you, value they can't get elsewhere.' ‘Don´t build products or services, build an ecosystem.' VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Stay Hungry podcast series Stay Hungry Bestselling Book Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/   EPISODE RESOURCES Website: https://www.foundersspace.com/ Founders Space Podcast: https://www.foundersspace.com/podcast/ LinkedIn: https://www.linkedin.com/in/foundersspace Books by Steven S. Hoffman: https://www.amazon.co.uk/Steven-S-Hoffman/e/B077TF4Q16?ref=sr_ntt_srch_lnk_1&qid=1662408982&sr=8-1   ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.    Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today.   Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.   CONTACT THE HOSTS Website - https://www.codebreak.co.uk/ LinkedIn - https://www.linkedin.com/company/codebreak   Podcast Description Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business. So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/See omnystudio.com/listener for privacy information.

Episode 108 features Biodynamic Luna 1.1 from Waterford Whisky. Bottled in 750ml at 50% ABV, or 100 proof. This retails for $119. Enjoy this episode with any of the Waterford Whisky offers you can get your hands on! The official website for Waterford Whisky: https://waterfordwhisky.com/ (https://waterfordwhisky.com/ ) Brief Historical Timeline: 2004 - Diageo build the Waterford distillery site as a beer brewery 2015 - Mark Reynier converts the closed brewery into a whisky distillery 2016 - The first distillation goes into casks 2020 - The first releases are made available from Waterford Key Cocktails: Drink this neat. Add one or two cubes of ice if you like, but treat it as you would any good Single Malt. References: My interview with Neil Conway, Head Brewer for Waterford Whisky. https://whiskymag.com/story/interview:-mark-reynier-the-man-who-brought-the-taste-of-terroir-to-whisky (Whiskey Magazine Interview with Mark Reynier) https://waterfordwhisky.com/wp-content/uploads/2021/06/WD_What_Is_Biodynamics_01.pdf (Biodynamics Manure Horns Downloadable PDF) https://waterfordwhisky.com/editorial/the-bio-bros-part-2-preparations/ (More detail on Manure Horns Prep and Biodynamic Principles) https://www.biodynamics.com/biodynamic-principles-and-practices (Biodynamics.com Principles and Practices) Book (pages 120-123): From Barley to Blarney - A Whiskey Lover's Guide to Ireland, presented by the Dead Rabbit, Sean Muldoon, Jack McGarry, Tim Herlihy, and Conor Kelly Contact Information: Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com) Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf) Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur) Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/) Twitter: @LLConnoisseur

Welcome to the PRmoment Podcast.This week we're chatting to Ruth Allchurch, UK MD WE. We're going to talk about Ruth's career to date including her time at Diageo, her experience at Cirkle and most recently at WE where she has took the UK income of the firm to close to £7m, from about £3m when she joined as the UK MD 4 years ago.Currently, 60 people work in London for WE and current clients include Capgemini, Intel, Abbott, Johnson & Johnson, Boehringer Ingelheim and Google Waves.Before we start - if you haven't seen them already - take a look at the categories for The ESG Awards - the early entry deadline is 16th September.And do check out the home page of PRmoment for our latest webinars, including PR Analytics, LinkedIn as a B2B Marketing Channel, The Most Popular KPIs in PR and The intersection of Data, Insight and PR Planning.Finally, thanks to our PRmoment Podcast sponsors, The PRCA.Here's a summary of what Ruth and PRmoment founder Ben Smith discussed:2 mins Ruth talks us through how a PR firm with a fee income of £3m turned itself into a PR firm with a fee income of over £6.5m inside 4 years. “There is no scope for ambiguity when you're looking to grow a business”“We were overservicing on low fee accounts…it's not about more clients its about having healthier partnerships with the ones we choose wot work with”9 mins Ruth was on Weber Shandwick's first-ever graduate training programme. In PR it seems unfashionable to be a graduate at the moment - would Ruth go to Uni again?11 mins Are graduate PR schemes still a good idea?13  mins Ruth started her career agency side at Weber Shandwick and then went to Cohn & Wolfe before she went in-house at Diageo. How important was that period in-house in the story of her career?15 mins Why did Ruth leave a nice in-house role to go back agency side when she joined Cirkle?17 mins Ruth talks us through her time at Cirkle. “It was probably the steepest learning curve I've ever had in my career”19 mins Why did Ruth leave BCW to move to WE?22 mins How has the type of work changed that WE UK does in the last 4 years?“We do much more employee engagement work than we've ever done before”24 mins Has the culture of WE changed in the last 4 years?26 mins What do you need to do to change the culture of a PR firm?28 mins Ruth talks us through why she's not a great fan of the pitching process, and how she'd change it.31 mins Why Ruth doesn't believe PR prices itself correctly.32 mins As a female leader of perhaps the only female-founded international PR network - what mark out of 10 does  Ruth give PR on its gender equality progress?33.30 mins Ruth talks us through her experience of having a Ukrainian family stay for 4 months.

In this episode you'll learn how Diageo approaches innovation at a fundamental level and what the company's core strategy is to meeting the changing needs of consumers across categories, cultures and continents. Host Will Keating sits down for an exclusive and in depth interview with Mark Sandys, the newly appointed Chief Innovation Officer for Diageo, undoubtedly the most exciting job in the largest drinks company in the world. Mark shares unique insights into his approach to the challenge of innovating in a company that has more to gain (and lose!) than anyone else from new thinking across drinks categories . Mark gives frank assessments of category convergence in beer/seltzers/sodas, seemingly endless brand extensions/flavours, the opportunity of THC/Marijuana and his test and learn approach to the "metaverse" as well as many other invaluable glimpses of Diageo's vision for the future.On our usual Desert Island Drink slot, we shift gears completely as Foxy talks to Jason Kidd founder of Blood Monkey Gin and Two Shores Rum about the challenges and opportunities of brining  bespoke brands to the world from a small island in the Atlantic.Hey there new listeners! This podcast is for the curious and creative in the global drinks industry, from brewers to brand managers, from distillers to drinkers. If you enjoyed this episode how about you share the pod with somebody who will enjoy it?  Or take the time to give us a 5 star review on Apple Podcasts/Spotify. Go on, go on, go on, go on, go on, go on... thanks.For more high-lights and low-downs follow us on Twitter/Instagram: @BizBevPod (manned by Foxy), or LinkedIn/Facebook (manned by Will).We're not sponsored or into selling ads to interrupt your day so to support the work we do, we would appreciate it if you could click here to buy us a coffee.Business of Beverages is self-funded and hosted/ edited/produced by Will Keating. Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. Recorded at Hellfire Studios and in person.Support the show

In this episode, Joel, and Andy talk about how starting their day right has transformed their lives. They share the details of their morning routines and explain how you can put together one that will work for you. Joel and Andy also have an in-depth discussion about finding ways to express yourself without offending others. Providing some suggestions about how to keep up with the pace of change in this area of our lives.   KEY TAKEAWAYS Owning your morning sets you up for a successful day. It is not about getting up at 5 am. The ideal morning routine is not the same for everyone. People who follow a routine for a couple of hours in the morning often achieve more than others do during an entire day. Virtually all titans of industry exercise early in the day. They also tend to meditate. Breathwork is incredible for peace of mind and clarity. Starting your day right is about growth. BEST MOMENTS ‘How you start your day determines everything. ´ ‘They (titans) all have an element of mindset or spiritualism or meditation about them.' ‘Things are never going to come to you unless you believe they will.' ‘To be offended is a choice, but so is being offensive.'   VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Stay Hungry podcast series Stay Hungry Bestselling Book Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.    Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today.   Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.   CONTACT THE HOSTS Website - https://www.codebreak.co.uk/ LinkedIn - https://www.linkedin.com/company/codebreak   Podcast Description Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business. So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/See omnystudio.com/listener for privacy information.

This week: Goetz Martin, director for sustainability and strategic projects at Golden Agri-Resources, talks about how ambitious brand targets are now driving emissions reductions in palm oil supply chains. Investors and palm oil customers are asking lots of questions about the GHG impact of the commodity, and expect data verification and transparency.   Plus: new Diageo scheme to incentivise regenerative agriculture from east African smallholder farmers; further Qatar migrant worker abuses alleged as World Cup looms; and, ESG screening banned by state governor for Florida $228bn state pension funds, in the news digest.    Host: Ian Welsh

Darnell Smith is the Founder and CEO of MXXN, a non-alcoholic, cannabis-infused spirits brand that is evolving today's cocktail culture and disrupting the alcohol and cannabis industry.  Darnell is A CPG and alcohol industry veteran and cannabis entrepreneur, innovator and advocate. Prior to founding MXXN and MOJO, Smith was a senior digital transformation lead at Infosys Consulting working with the likes of Adidas, Ralph Lauren, AB InBev, Novartis, GSK, Pfizer, AMEX and more. Prior to that, Smith worked for over a decade in various agency and client side roles focused on innovation and commercialization for the likes of Diageo and Pernod Ricard.

A recent addition to the Magellan Global Strategy, Diageo is now the world's leading producer of distilled spirits, with top shelf brands like Johnny Walker, Smirnoff and many more. Despite the pandemic, the company's global revenue has compounded at over 9% p.a. over the past three years, as spirits have gained share of total alcohol sales, and consumers have increasingly chosen to “drink better” rather than drink more. Chief Executive, Ivan Menezes, says there's even more room to grow in the sector, in both the developing world and traditionally wealthier markets. And he says Diageo's “obsession” with consumers, excellence in brand building and company culture of efficiency will enable resilient performance through troubled economic times.

Join Steph Silver and Ben Branson, founder of Seedlip and acorn drinks, the first distilled non-alcoholic spirits and aperitifs, as they course through another episode showcasing the perfect concoction of mission, vision, and passion. His mission is twofold: solve the dilemma of what to drink when you're not drinking alcohol, and continue his family's 300 years of farming heritage. Ben shares his journey from living with his parents on the farm, his various experiences in early adulthood, and his creation of the pioneering distilled non-alcoholic spirits. He imparts best practices that contributes to the success of the business, his struggles, and the Diageo acquisition. Outline of the Episode:·       Scaling a CPG business from home kitchen to world-wide distribution·       Qwning the biggest company Ben has ever worked for·       Hiring and delegating·       Communication, its focus and simplification·       The two-year scaling of Seedlip to its purchase by the alcohol Giant, Diageo·       His biggest struggle and biggest lesson About Ben Branson:Ben is the founder of Seedlip and Acorn drinks, the first distilled non-alcoholic spirits and aperitifs. His mission is twofold: solve the dilemma of what to drink when you're not drinking, and continue his family's 300 years of farming heritage. Ben was named as one of the top 50 Most Influential People in food and drink by the telegraph and awarded young Achiever of the Year by the drinks business, he continues to pioneer the non-alcoholic category forward with the launch of acorn drinks. You can find Ben Branson on…LinkedinConnect with Steph Silver and the MVP podcast on:WebsiteInstagramLinkedinFacebook 

In this episode, Joel, and Andy talk about how LinkedIn has changed…and not for the better.   KEY TAKEAWAYS The LinkedIn algorithm is favouring clickbait and virtue signalling, right now. Pictures of fit people without their tops on or wearing tight shorts also have more reach. It is hard to cut through all of the noise right now, to the point where people are deciding their energies are better used elsewhere.  Your best organic tactic on LinkedIn, at the moment, is to employ a VA to old DM people in a very authentic way. Now is a good time to look again at old-school methods like direct mail or business cards.   BEST MOMENTS ‘Is LinkedIn a loud, bloody awful place to be at the moment? ´ ‘It´s not a sex thing.' ‘Just because you are B2B don't feel the pressure to post on LinkedIn, ten times a week.' VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Stay Hungry podcast series Stay Hungry Bestselling Book Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk   If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/   EPISODE RESOURCES Living with the Monks by Jesse Itzler - https://www.amazon.co.uk/Living-Monks-Turning-Happiness-Gratitude/dp/147899343X/   ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.    Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today.   Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.   CONTACT THE HOSTS Website - https://www.codebreak.co.uk/ LinkedIn - https://www.linkedin.com/company/codebreak   Podcast Description Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business. So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/See omnystudio.com/listener for privacy information.

This week, we speak with Ingrid, a designer and author whose groundbreaking work reveals the hidden influence of our surroundings on our emotions and wellbeing. As a former design director at IDEO, author of Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness, and the founder of the website The Aesthetics of Joy, she empowers people to find more joy in life and work through design. Her immensely popular TED talk “Where Joy Hides and How to Find It” has been viewed more than 17 million times. I really enjoyed this conversation with Ingrid, where we get to understand: What joy is How our environment's influence joy Why conflicting emotions can spark creativity, and How joy has helped her to build resilience through her life Ingrid has been featured as an expert on design and joy by outlets such as The New York Times, The Guardian, Wired, Real Simple, The Atlantic, the Today Show, HGTV Magazine, and Fast Company. She has over fifteen years of experience in design and branding, having led design programs for Target, Condé Nast, Eileen Fisher, American Express, Kate Spade, Diageo, Pepsico, and the US government, among others. She was a founding faculty member in the Products of Design program at the School of Visual Arts in New York City. Her design work has been exhibited at imm cologne in Germany. Lee holds a Master's in Industrial Design from Pratt Institute and a Bachelor's in English and Creative Writing from Princeton University. She loves pancakes, polka dots, and rainbow sprinkles, and has an extensive repertoire of happy dances for any occasion. Read more: The Aesthetics of Joy by Ingrid Fetell Lee https://aestheticsofjoy.com/ Host and Producer: Georgie Powell https://www.sentientdigitalconsulting.com/ Music and audio production: Toccare https://spoti.fi/3bN4eqO

After joining HUNTER in 2008, Michael established and built the firm's Social & Digital Media Group from a team of one to a robust group of more than fifty social strategists, community managers, media planners/buyers, copywriters and influencer specialists. As HUNTER's Chief Digital & Social Officer, Michael now oversees the entire Digital Group, providing ongoing counsel and acting as lead architect of client digital strategies. He's led digital campaigns for some of the world's most recognizable brands, including TABASCO, Diageo, Johnson & Johnson, 3M, Kraft and countless others.Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.

Andrew Welford is described as a "truffle hunter" for whisky history, but his best find to date didn't sell for a penny. In fact, he donated an original John Walker & Sons shares ledger from 1944 that he found on eBay to Diageo's corporate archive in Scotland. We'll talk with him and Isabel Graham-Youll of Whisky.Auction, who helped bring together the book with its new home. In the news, the Kentucky Bourbon Benefit auction to help the state's flooding victims is underway with bidding already exceeding $250,000. We'll have that story and much more, including a Major League Baseball team owner's entry into the whisky business.

Episode 106 features Myers's Rum - Original Dark from Jamaica. Bottled in 750ml at 40% ABV, or 80 proof. It retails for $20. Enjoy this episode with a Myers's Planter's Punch! The official website for Myers's Rum: https://www.myerssrum.com/ (https://www.myerssrum.com/) Brief Historical Timeline: 1879 - Fred L. Myers founds the Myers's Rum brand 1920s - The brand finds popularity as an inclusion in the Planter's Punch, adding this to their brand description 1954 - Eustace Myers sells the brand to Seagram's 2000 - Diageo acquires Myers's when Seagram's implodes 2018 - The Sazerac Company acquires the brand from Diageo Key Cocktails: Try the Planter's Punch. 1 part fresh squeeze lime juice 2 parts simple syrup 3 parts Myers's Original Dark Rum 4 parts ice Dash of bitters Orange wheel as garnish Add all ingredients into a shaker, shake, then strain into a highball filled with fresh shaved ice. Garnish and serve. References: https://www.sazerac.com/our-brands/sazerac-brands/myerss.html (Sazer)https://books.google.com/books?id=holNEAAAQBAJ&pg=PT1254 (ac Brand Listing) https://books.google.com/books?id=holNEAAAQBAJ&pg=PT1254 (Oxford Companion to Spirits and Cocktails Book Excerpt) https://thefatrumpirate.com/myerss-rum-original-dark (The Fat Rum Pirate Myers's Rum Review) https://rum.cz/galery/cam/jm/myers/index-en.htm (Rum Label Collection Website Featuring Myers's Rum) And a Bottle of Rum by Wayne Curtis Contact Information: Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com) Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf) Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur) Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/) Twitter: @LLConnoisseur

Welcome back to All Things Whiskey Podcast!  On this episode Producer Rose Haag organizers a blind Scotch showdown for hosts Mike Outcalt and Devin Mitchell!  Join us as our hosts put 5 premium Scotches from Diageo to the test in a winner take all challenge!  Mike and Devin talk Scotch while they work their through the following whiskies:8 year Talisker cask strength (59.7%)12 year Lagavulin cask strength (56.5%)12 year Oban cask strength (56.2%)14 year Cardhu cask strength (55.5%)16 year Royal Lochnagar cask strength (57.5%)Each one of these whiskies is part of Diageo's 2021 Special Releases that showcases beautiful art, great age statements and cask strength Scotch with no coloring added.Which bottle will win the challenge!?Support the show

You've probably heard of the legendary Stitzel-Weller distillery. Getting a taste of whiskey created by this famous place is nearly impossible for the average person. But, there is one opportunity that remains where you can get just a hint at the greatness. Doug Kragel joins the show to give us the history and in-depth breakdown of Blade & Bow. As a brand educator he knows all about the products in the Diageo portfolio and we try and dig into more about the identity of these whiskeys. And to make everyone jealous, we even get to drink the limited 22 year old release. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about distribution markups How did you get into a role of an ambassador or brand educator? What was the George Dickel brand like when you started? How do you determine criteria for an accelerator program? Why was Blade & Bow created? How does a partnership form to get whiskey to make this brand without revealing sources? What's the difference between fractional blending vs solera? Is there a team or a single master blender? What if I challenged you and said are there really 20 year old barrels being dumped in the blend? Why only have a small still at Stitzel-Weller and not try to recreate the magic it once had? Why have partnership with Garden & Gun at the distillery? What is the next phase of growth for Blade & Bow? What does a membership to the Five Keys Club get you? Why do a 22 Year Blade & Bow vs another Orphan Barrel? Will we ever see Bulleit distilled whiskey go into Blade & Bow? @bladeandbowwhiskey @stitzelwellerdistillery Support this podcast on Patreon

The latest data unofficially marks the start of a recession. Many other countries would class two quarters of decline as a recession, but the US uses different criteria. We get analysis from Sarah House, senior economist at one of America's biggest banks, Wells Fargo. Diageo is one of the world's biggest drinks firms, and it published its latest results today. The company grew both sales and profits. We speak to CEO Ivan Menezes and ask how Diageo is beating the cost of living crunch. Inflation in Turkey could reach an eye-watering 90% this autumn, according to the country's central bank. What does that mean for business owners, and what can they do? We get the views of Ozer Bener, who runs a manufacturing firm in Ankara, and Arev Sebechi, who runs a clothing firm. And as the 22nd Commonwealth Games kick off tonight with the opening ceremony at Birmingham's Alexander Stadium, we get a sense of the atmosphere there from the BBC's Rob Mayor, who's at the festival site in the heart of the city centre in Victoria Square.

The CPG Guys, PVSB and Sri are joined in this episode by Francesca Hahn, VP of Digital Commerce & GM of DTC at Mondelēz International, the world's leading manufacturer of snacking foods.Follow Francesca Hahn on LinkedIn at: https://www.linkedin.com/in/francesca-hahn/Follow Mondelēz International on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/Follow Mondelēz International online at: https://www.mondelezinternational.com/Francesca answers these questions:1) Your story starts in Category Management at top tier CPGs such as PepsiCo, Diageo, Colgate, evolving into sales leadership roles, a stint in Germany, eCommerce, Baby, and then emerging as a Digital Commerce leader here at Mondelez. Decompose this for our audience and tell us how all this change came to be2) Why is digital commerce a priority for Mondelez international in these times? Is it just about eCommerce or does it have broader omnichannel drivers?3) How are you working to ensure Mondelez international is omnichannel ready - what are specific initiatives or actions you have taken? Let's focus on search and your work in this area.4) Does the world of ratings & reviews and content still have an equal importance of search these days and why?5) DTC - it seems every brand is focused on delivering some sort of direct partnership with the consumer especially if subscription oriented. How are you focused on it?6) How are you focused on building a team and what does your team specifically focus on - is it strategy or execution?7) With a brand that is everywhere and sold primarily omnichannel, how do you bring those NOT on your team?8) What are some key learnings from the last 2 years you would share with our audience they should focus on?9) The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play, how are you responding to this and preparing for the transformation?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.