4imprint Podcasts

Todays mobile users spend 90 percent of their time on mobile apps versus web browsers. Organizations looking to be where their customers are may consider developing a mobile app. This podcast explores the ins and outs of mobile apps including the different types of apps and devices that run them. We also discuss key design

In addition to boosting engagement, mobile apps can help brands increase web traffic, improve ecommerce transactions and provide faster customer service. In addition to outlining the many uses and benefits of mobile apps, this podcast helps businesses identify target audiences and their needs to determine if an app is a worthwhile investment.

The sheer number of social media sites for business has some marketers feeling overwhelmed. Take a deep breath and relaxthis podcast simplifies social media so you can easily navigate and select the right platforms for your business. We also discuss tips on balancing capabilities with resources.

Are you experiencing social media overload? With so many options available, from Facebook, Twitter and LinkedIn to Instagram, Snapchat and Google+, some marketers are left feeling dazed and confused. This podcast demystifies social media for business and offers tips on what content to share, when and where. We also discuss how to stay ahead of

This podcast explores office moving, the latest design ideas and determining what’s right for your company – move, stay, rent or buy?

This podcast examines the benefits of office moving as well as how to choose a new location and look that’s right for your business.

This podcast explores why visuals matter to marketing and compares two popular graphic design tools – Visme and Canva.

This podcast offers several fundamental design tips and tricks to consider when using graphic design tools to help achieve visual marketing success.

This podcast explores Li-Fi technology’s benefits and drawbacks.

This podcast explores Li-Fi technology and its several applications, including location-based services, content consumption, mobile connectivity and more.

In this podcast, explore the basics of Li-Fi technology, including its origin and how it works.

This podcast discusses employee advocacy and offers several real life examples of well-known companies that have found success with employee advocacy programs.

This podcast explores employee advocacy programs and discusses the benefits of recruiting employee advocates.

This podcast explores employee advocacy programs and discusses the benefits of recruiting employee advocates.

This podcast explores Holacracy, its many benefits and best practices for successful implementation of this inspiring business model.

This podcast explores Holacracy, how it works and the basic principles of this empowering management model.

This podcast provides website basics to help get your digital marketing for small business strategies in order.

This podcast provides the basics of email marketing as part of a digital marketing for small business strategy.

In this podcast, you’ll learn about social media marketing, an integral part of digital marketing for small business.

This podcast examines Google My Business as part of digital marketing for small business strategy. Learn how to build a profile and get found on this platform.

Pay-per-click (PPC) is a critical part of digital marketing for small business. Learn how PPC works, its pros and cons, and more in this podcast.

This podcast examines the rise of social customer service and explores top reasons customers love it.

In this podcast, you’ll learn how to master social customer service with social customer care best practices and guidelines.

This podcast looks at the rising trend of browsing the Internet with ad blocking technology turned on. Ways to save digital marketing will also be discussed.

This podcast explores the rise of ad blockers, how they affect marketers and the reasons people use them, including poor user experience and security concerns.

This podcast covers customer intent through the lens of keywords and explains how to develop Web content that customers expect to find in search results.

This podcast examines marketing attribution, the various marketing attribution methods and how it can be used to maximize marketing budgets.

This podcast explores text analytics and how businesses can use it to better understand its customers.

This podcast discusses live streaming for business and how it can enhance your reputation, show transparency, and create a deeper bond with your customers.

Considering live streaming for business? This podcast briefs you on live streaming best practices for business and legal issues to consider.

This podcast discusses artificial intelligence and offers practical applications for business use.

This podcast explores company culture, how to hire people who fit your company culture and how to explain your company culture to prospective employees.

This podcast discusses the rise of the digital magazine, trends and design best practices, and tips for companies looking to add one to their content strategy.

In this podcast, you’ll learn about the sharing economy and how it’s providing users with the benefits of ownership, minus the hassle.

This podcast discusses influencer marketing and offers ideas marketers can use to tap influencer expertise to grow brand awareness.

In this podcast you’ll learn to make data-driven decisions with the following free Google tools: Forms, Fusion Tables, Trends, Correlate, and YouTube Trends.

This podcast reviews the trends in post-demographic consumerism in order to better understand and predict customer purchasing behavior.

This podcast explores the disruptive society we live in today and offers tips on minimizing distractions at work to help increase productivity and innovation.

This podcast defines growth hacking and offers an overview of traits required for success, its phases, and techniques to implement it within your company.

This podcast features the rise of subscription-based services as a business model. Convenient and timely consumable delivery is the reason for this model’s growth and appeal.

This podcast demystifies the Internet of Things, its benefits and risks. Key considerations for organizations that use or make IoT products are also discussed.

The second part of this two-part podcast discusses strategies and tactics marketers can use to effectively reach their targeted trade show audience.

Part 1 of our 2-part podcast overviews trends in trade show displays and provides strategies to engage attendees with technology, personalization and social media.

This podcast discusses the use of role play in business, why it may benefit teams and how to conduct a successful role play that will help teams achieve their goals.

This podcast offers tips on how to start a business including how to develop a business plan, budgeting, raising funds and more.

This podcast discusses the advent of agile marketing and how organizations can adopt a more flexible, adaptable marketing culture.

This podcast discusses the traditional performance appraisal and offers alternative methods of review that engage employees, give feedback and help with goals.