Ahead of the Curb

Who's talking about 2024? Beth Berry is! Your marketing budget for next year should be coming together right now. In this episode Beth's guests Jenna Richardson and Kelly Dowell help you plan the major categories for marketing you should be working on TODAY. Whether it's direct mail, digital, PPC, these girls have a proven track record for getting results in the green industry.

Where's the best state to start a green industry business? Tune in as Beth Berry weighs the pros and cons!

In the green industry Referrals have ALWAYS been the lowest cost lead source and the highest retaining new customer. Clicki is a referral marketing platform that combines powerful technology with an intuitive user interface, making it easy for businesses to create and manage effective referral programs. If you think technology can change your business, you're right! Beth and Kendall will blow your mind the best ROI in the green industry to grow your business.

Know what makes your mosquito program more sustainable? Best in class botanical products! We've come a long way baby since simple peppermint oils. In this episode Beth Berry digs deep to uncover innovative actives to protect your customers lawns. Rich Williams from RPro Partners discusses the latest Rockwell Labs products.

What do your customers REALLY want this season? Beth Berry shares 3 decades of green industry expertise and the top 8 tools you will need. Why let your customers call your competitors for an add on service you can easily handle? But which ones? Tune in for this important Ahead of the Curb!

Know what makes your mosquito program more sustainable? Best in class botanical products! We've come a long way baby since simple peppermint oils. In this episode Beth Berry digs deep to uncover innovative actives to protect your customers lawns. Rich Williams from RPro Partners discusses the latest Rockwell Labs products.

There's never been a time in the green industry where private equity and acquisition / merger activity has been more active. In this episode of Ahead of the Curb, Beth introduces Ed Mysogland to begin the conversation with green industry business owners who will one day exit the business and green industry professionals considering business ownership. Ed has sold over 2,200 businesses for small to medium business owners. His firm is a leading business brokerage firm specializing in marketing and selling Main Street and Lower Middle Market businesses. We have a network of 10,000 businesses of all sizes nationally and internationally keeps us at the forefront of business brokerage. Since 1981, Ed and his team have taken the mystery and confusion out of buying and selling a business. That's because they possess the depth of knowledge, experience, and key business relationships required to give you discreet, full-service, investment banking-level professionalism through every step of the transaction. Contact Ed Mysogland at ed@howtosellabusinesspodcast.com

It's a fresh new year! How are you going to proactively measure customer satisfaction to ensure best in class retention? Have you considered using Net Promoter Score? How about Customer Effort Score? Beth Berry explores the most common form of tracking customer sentiment and provides actionable strategy for each feedback category. #NPS

Beth Berry kicks off Spring 2023 with her annual "Porch Ready" show. Are your customer facing employees prepped and ready for those all important customer conversations on the front porch? Don't let your crew out the door this season without ensuring they they know and understand customer service best practices for the all important "porch conversations"

In this episode of Ahead of the Curb, Ted Vonderwell, Fisheries and Aquatics expert reveals to Beth Berry how simple it can be to add aquatics to your turf and ornamental business. Everything from service delivery methods and equipment, latest products, how to measure price and market this very important additional service. Every retention pond you drive by is being maintained by someone, why not you?

The first installment of "Turfs Up Radio Book Club!" Beth and Hecubus navigate "The Third Door" a book by Alex Banayan. Life, business, success; it's just like a nightclub and there are always three ways in. Theres the first door, the main entrance where 99% of people wait in line hoping to get in. The second door; the VIP entrance where billionaires and celebrities slip through. But what no one tells you is that there is always a third door. It's the one where you run down the alley, bang on the door a hundred times, climb over the dumpster, sneak through the kitchen and find a way in. Beth and Hecubus share real life stories of their third door experiences!

Curious about remote customer service capabilities? Ever wonder what would make a lawn care start-up twice as easy and create exponential growth? Don't miss this episode of Beth Berry Live at the Weedman Franchise Conference. Andre Neveu, Director of Sales and Customer Service and Arnie Arsenault, CEO/President of Weedman Spencer, MA share all the insider info with Beth in this episode!

Been looking for the crystal ball with all of the answers for product supply chain questions for 2023? In this episode Beth interviews Weedman Technical Director Chris Lemcke and Weedman Sub franchisor and Training Support Chuck Russell. Few industry professionals have invested as much time into strategic product planning as the Weedman leadership group. Chris and Chuck bring decades of experience (and a sophisticated strategy for forward thinking) to the vaunted supply chain dilemma. This is a risk mitigation must listen episode!

In this episode Beth takes a deep dive conversation with Richard Lehr, Richard is an attorney at Lehr Middlebrooks Vreeland & Thompson, P.C., helping people with Employment & Labor issues and specializing in the green industry. The conversation covers employment law, preemptive measures to avoid litigation and basic regulatory compliance and governmental affairs. Richard's call to action for turf and ornamental business owners to "get involved" at the local level is wise advice for small and medium size business owners.

Think you can grow your green industry business without the help of digital marketing? Think again.  Erica Knapp and Crystal Shane, leaders of the Weedman Digital Marketing team generously share their expertise and guidance for “must have” digital marketing tools including social media silver bullets for success 

Do you have a plan in place? You better listen in and get ready to modify those plans when you listen to all the advice Jenna Richardson is about to bring your way.

As a turf and ornamental business owner do you ponder how to optimize your business operations? This episode of Ahead of the Curb takes a deep dive with WeedMan franchise owners Audrey and Corbin Schlatter of Columbus OH discussing very specific and deliberate operational process and procedure. The attention to detail across their organization has resulted in one of the top performing franchises in the US. Now is the time when most business owners are thinking about their 2023 business plan. A good plan is useless without meticulous attention to execution. Audrey and Corbin give us all the goods!

“Don't miss Beth Berry and her special guest Stephen Hillenmeyer Weedman Lexington Louisville Cincinnati as they discuss pros and cons of joining a green industry franchise. Stephen also shares future innovations that will change the green industry”

Green industry franchise veteran Jim Miller joins Beth Berry to discuss the pros and cons of partnering with a franchise group. Jim has over 4 decades of experience with franchising; from Wendy's, Emerald Green, Scotts Lawn Service as well as his current position with Weedman of Columbus Ohio. 

7 Steps to Diffuse Angry Customers

Beth Berry and Rusty Stachlewitz share a fall seed update. Everything you need to know for fall seed in your business.

Beth Berry and everything you need to know about how and why you should be recruiting more women in your lawn and landscape business!

Chip Houmes with Precision Labs joins me to discuss Moisture Management Strategy for turf and ornamental.

Its' all about the bugs in this episode

Buckle up and grab your notepaper, youre going to need it for this one.

Chip Houmes with Precision Labs needs to be on more often. So much to discuss and so much knowledge to share about Pond and Aquatics Management.

Jenna Richardson of Dynamic Vision discusses career in landscaping industry marketing and the current trends happening now.

Beth and Rusty are discussing all things seed in this special broadcast including taking listener questions.

Beth is on fire today, talking about making sure your staff is both "Curb and Porch Ready". Helpful tips regarding appearance, props and how to get that front door opened more with some easy changes to your training.

Are you still accepting checks from your clients? Waiting for them to pay or anticipating the arrival of a check that's, "in the mail"? Listen in and learn how subscription billing can not only save you time in the office and headaches, but also save you labor hours and fuel expenses.

Ice Melt and Snow Removal Best Practices

It's my first official show on the air by myself. Learn a bit about me and my background before we dive into a conversation with Connor about all the products FlowZone has to offer and innvoations they are making in the world of sprayers.

In this first official broadcast of "Ahead of the Curb" I'm chatting with the "King of Weeds" himself, Jason Fausey. Jason is the Director of Technical Services for NuFarm Americas. Give a listen and learn a thing or two about weeds and more.