Podcasts about green industry

Your green industry company may have a website…but is it actually the website your company needs? And more importantly, do you truly own what you're paying an agency to build? In this episode, Chad Diller sits down with Landscape Leadership® Digital Project Manager Kaitlin Funke to unpack what goes into building a website for a lawn care, landscaping, tree service, or other green industry company. They discuss everything from strategy, SEO, copywriting, design, photography, and development to the often-overlooked role the client needs to play in the process. They also explain why a website should be viewed as a long-term business asset - not simply another marketing expense - and why ownership matters when choosing an agency and technology platform. Key discussion points: Why great websites require more than an attractive design The three things contractors need to "own" during a website project Why professional photography and video are valuable long-term marketing assets The problems with cookie-cutter website templates Why your website needs to be easy to update and portable How hundreds of thin or repetitive SEO pages can create problems Why fewer, stronger website pages can sometimes be the better strategy Questions to ask an agency before hiring them to build your website What green industry companies need to contribute during a website project Why specific, consolidated, timely feedback keeps projects moving How delays on the client side can derail a website launch Chapters 0:00 Intro 1:10 Meet Kaitlin Funke 3:28 What "Ownership" Means in a Website Project 4:32 What a Digital Project Manager Actually Does 6:13 Turning Marketing Strategy Into a Website 7:06 The 3 Things You Need to Own 8:20 Why Great Photography and Video Matter 10:05 Planning Visuals Around Your Website 11:50 Why You Should Actually Own Your Website 12:50 Custom Websites vs. Templates 15:30 Building a Custom Website That's Easy to Manage 18:26 The Problem With Proprietary Website Platforms 19:55 When Your Website Has Too Many Pages 21:52 Simplifying Your Website Without Sacrificing SEO 24:10 What You Should Own After Launch 25:10 Questions to Ask Before Hiring a Website Agency 26:00 Your Responsibility in the Website Project 28:25 How to Give Your Agency Better Feedback 31:55 Handling Creative Disagreements 32:45 How Much Involvement Does a Website Require? 33:25 Why Website Projects Get Delayed 34:10 What to Know Before Starting a Website Redesign 35:14 Own Your Visuals, Website, and Role  

For episode 273, host Bill Calkins talks with IM Digital's Justin Ragsdale about how greenhouses, garden centers and nurseries can use AI and other emerging technologies without getting lost in hype. The conversation focuses on practical use cases, from automating repetitive work to improving year-round customer engagement and building stronger digital systems. Justin explains how to think about AI as a tool, not a magic wand, and why the best results come from adding context, data and clear business goals. DOWNLOAD YOUR FREE 5 STEP AI PLAYBOOK FROM IM DIGITAL HERE: https://www.imdigital.com/insights/five-pillars-enterprise-ai-strategy    There's a lot covered in this episode. Here are a few of the topics Bill and Justin discussed: Perhaps the best way to approach AI is as another tool in the toolbox, not as a replacement for business judgment, staff or customer relationships. A major theme is the importance of context: AI works better when businesses give it clear instructions, business processes, goals, customer information and system access, instead of just asking it to “do stuff.” The episode walks through simple starting points for AI adoption, including using tools like Claude or Gemini Enterprise for everyday tasks such as email triage, social media responses and creating basic marketing agents. How your best early wins will come from solving known problems, not trying to make AI predict the future or solve unclear business challenges. Why customer engagement is a major focus, especially how garden centers can use POS data, marketing platforms, and AI to personalize follow-up based on purchase history, location, and seasonal needs. For businesses, an early step should be to identify their “source of truth” for customer data, then connect other systems to it so AI can build useful profiles and campaigns. Labor efficiency comes up as another key opportunity: AI can help train staff, document tribal knowledge, and reduce repetitive admin work so employees can spend more time on the sales floor with customers. The conversation closes with a look at the future, where the most advanced garden centers will be available across digital channels, in customers' pockets and responsive 24/7, while still protecting the human expertise that makes garden centers valuable. DOWNLOAD YOUR FREE 5 STEP AI PLAYBOOK FROM IM DIGITAL HERE: https://www.imdigital.com/insights/five-pillars-enterprise-ai-strategy 

In this episode of the Green Side Up Podcast, Jason and Jordan sit down live at the Landscape Show 2026 in the Hunter Irrigation studio with Kevin from Hunter Industries for a deep dive into where water, technology, and business strategy intersect. Kevin shares his journey as a fourth-generation "dirt surgeon," how he survived the 2008 downturn and COVID by pivoting into digital engagement, and how tools like Hydrawise and advanced monitoring turn irrigation systems into profit-driving, proactive service platforms. Jason and Jordan open up about building SkyFrog and their Tree Service brands, navigating hurricanes, drought, layoffs, and creative marketing to keep their companies healthy. The conversation then shifts into the power of peer groups, pricing smarter instead of just chasing top-line revenue, and Jason's vision for bringing real peer-to-peer learning into FNGLA across Florida. They wrap by teeing up a part-two episode on social media, digital engagement, and "Trench Talk"—how contractors can turn their everyday work and stories into real business results.    Show Notes: IG: @kevin_battistoni_from_hunter FB:@kevinbattistoni   Connect with Jason and Jordan:

In this episode of Green Side Up, Jason and Jordan riff on late-summer grind, momentum, and why "if you're not appearing, you're disappearing" in the Green Industry. Jason shares what's happening at SkyFrog—from plant ID trainings and battling spurge at the Boys & Girls Club to winning the FNGLA Landscape Division State Board seat and helping revive the landscape committee. They dig into how professional organizations like FNGLA and the ISA Florida Chapter elevate the industry through certification, consumer education, and real networking (not just letters after your name). The conversation then shifts to building recurring revenue with plant health care, the upcoming Granum Tree Care Business Webinar on PHC operations, and regional certification events in North Florida. They wrap by highlighting local FNGLA chapter meetings, the POW MIA Memorial service project, and Saluting Branches, reflecting on why giving back, showing up, and surrounding yourself with motivated peers pays off in both business and life. Connect with Jason and Jordan:

Kayla Lujan didn't plan on a career in the green industry. After graduating with degrees in marketing and sports management and spending two years in professional sports, she found herself in transition and took a temporary position on a flower crew in Virginia Beach earning $8.15 an hour. What started as a stopgap became a 17-year career that took her from gardener to VP of Sales, moving through field operations, account management, business development and eventually leading a sales team of her own. What set Kayla apart wasn't just her ability to sell. It was that she understood the business from the ground up. She knew what ops needed, how the field worked, and what it actually took to deliver on what she promised a client. That operational foundation shaped how she led, how she coached, and how she thought about developing the people around her. Through every role she kept noticing the same thing: the people who struggled weren't struggling because they lacked talent or drive. They were struggling because no one was intentionally coaching them. That experience is what led her to found GRiT³, Green Industry Talent, a placement, training, and coaching company built exclusively for commercial landscape sales professionals and leaders. GRiT³ connects companies with the right talent and stays involved through structured training and coaching because Kayla believes the hire is only the beginning. Her philosophy is simple: attitude first, skills second, and development never stops.

You hired an experienced salesperson, gave them a few weeks of ride-alongs, handed them a territory….and six months later, it's just not working. What went wrong? In this episode of the Landscape Leadership® Podcast, Chad Diller talks with Kayla Lujan, founder of GRIT (Green Industry Talent), about why new salespeople struggle to gain traction in landscaping and other green industry businesses. Kayla draws on 17 years of industry experience, from working on a crew to leading sales for a top 25 landscape company, to explain why hiring the right person is only the beginning. We unpack what effective onboarding actually looks like, why sales managers need to coach behaviors instead of simply managing numbers, and what owners should realistically expect during a salesperson's first 30, 60, and 90 days. They also challenge a long-held green industry hiring assumption: Your next great salesperson may not need green industry experience at all. Key discussion points: Why ride-alongs alone aren't an onboarding program How to create clear objectives and expectations for new sales hires Why information overload can stall a new salesperson The difference between managing sales numbers and coaching the behaviors that produce them Why sales leaders need to spend intentional time in the field with their team How stronger personal relationships make sales coaching more effective What owners should expect at 30, 60, and 90 days Why industry experience isn't necessarily the best predictor of sales success The traits Kayla looks for when hiring salespeople What separates good salespeople from great ones Why you can't hire your way out of a people-development problem Chapters 0:00 Intro 0:42 Meet Kayla Lujan 2:20 Hiring Is Where the Work Begins 3:57 Early Warning Signs in Sales Onboarding 5:12 Why Ride-Alongs Aren't Enough 8:47 Building a Roadmap for New Salespeople 10:18 Managing Numbers vs. Coaching Behaviors 14:16 Why Sales Leaders Need to Get in the Field 16:54 Building Trust Before You Coach 19:40 Are Owners Expecting Results Too Quickly? 21:12 What to Expect in the First 30, 60 & 90 Days 23:02 Where Should You Find Great Salespeople? 24:54 Stop Making Sales a Dumping Ground 27:44 Can Great Sales Skills Be Taught? 29:23 Rapid-Fire Sales Leadership Advice 31:27 How GRIT Helps Green Industry Sales Teams 33:02 The Real Key to Developing Great Salespeople  

Julie Campbell of UGA - artificial intelligence in gardening, caring for cut flowers, and incorporating natives as well as cultivars- benefits to both

On this episode of the Kid Contractor Podcast, Caleb reflects on the decision to continue his Together in the Trades events after a successful weekend in Arizona. Auman also explores a series of philosophical quotes from entrepreneur Naval Ravikant, focusing on themes like escaping competition through authenticity and the value of meaningful work. Throughout the episode, Caleb shares personal anecdotes about balancing labor with leadership and the importance of professional development in the green industry. The podcast concludes with a look toward future growth and upcoming training opportunities at the Hardscape Academy. Key Takeaways: Focus on being authentic in your business and service to escape the pressure of competing solely on price or standard offerings. Act on new ideas and inspiration immediately because that creative energy is perishable and fades quickly over time. Delegate routine tasks and busy work to others so you can focus on high-impact activities like building client relationships and scaling your company. Implement clear documentation and photo-sharing systems on every job site to eliminate miscommunication and resolve disputes with facts rather than guesses. Prioritize your personal growth and mindset to ensure you are becoming happier as you age, as that is the ultimate test of success. Connect with Auman Landscape

Send us Fan MailOn Episode 98 of The Plant Movement Podcast, Willie Rodriguez sits down with Reilly Brooks, Technical Sales Representative at BioSafe Systems, FNGLA's Young Professional of the Year, and incoming President of the FNGLA Action Chapter. Together, they dive into the future of horticulture, the power of automation, and the practical solutions helping growers produce cleaner, healthier plants while reducing labor and operating costs.Reilly shares her journey from growing up in rural Central Florida and participating in 4-H to earning a Master's in Agribusiness from the University of Florida and building a career focused on serving the green industry. She discusses her experience at AgriStarts, explains the science behind tissue culture propagation, and how those early lessons shaped her passion for helping growers solve real-world challenges.The conversation takes an in-depth look at BioSafe Systems, the company's innovative chemistry, and how products like Sanidate 12, GreenClean Pro, and Xeritol are helping nurseries combat algae, bacteria, fungi, and disease without creating resistance. Willie also shares A's Ornamental Nursery's firsthand experience implementing a BioSafe injection system that automates sanitation through irrigation, reducing labor, improving plant quality, and keeping irrigation systems cleaner than ever before.Beyond products, this episode tackles some of the biggest issues facing the nursery industry today, including rising production costs, labor shortages, stagnant plant pricing, automation, and the importance of adopting new technologies to remain competitive. Reilly explains why technical support and education are just as important as the products themselves and why building relationships with growers is at the center of everything BioSafe does.The discussion also explores the critical work being done through the Florida Nursery, Growers and Landscape Association (FNGLA), including the Emerging Leaders Program, industry advocacy, leadership development, and the importance of engaging local legislators to protect Florida agriculture as development continues to expand.Whether you're a nursery owner, grower, landscaper, supplier, or simply passionate about the future of agriculture, this episode delivers practical insights on improving operations, embracing innovation, and preparing the next generation of industry leaders.In this episode, you'll learn about:Reilly Brooks' journey from AgriStarts to BioSafe SystemsHow tissue culture is changing plant productionThe science behind BioSafe's disease and algae control solutionsAutomating irrigation sanitation with Sanidate 12Reducing labor while improving plant qualityThe future of nursery automation and technologyFNGLA leadership, advocacy, and the Emerging Leaders ProgramWhy collaboration and education are essential for the future of the green industryListen now on all major podcast platforms.#ThePlantMovementPodcast #BioSafeSystems #ReillyBrooks #FNGLA #GreenIndustryStrongSupport the show

Many people ask Jack Jostes how he ended up building a marketing agency focused exclusively on the landscape and snow industry. The answer starts with his very first job at Pesche's Flowers, a family-owned garden center that has served the Chicagoland area since 1924.In this special episode of The Landscaper's Guide, Jack shares a conversation with Chris Pesche, third-generation owner of Pesche's Flowers. Chris reveals the timeless business principles that have helped their company thrive for more than a century, including customer service, employee development, operational excellence, and adapting to technology. From implementing inventory management systems to building a seven-figure eCommerce business with MyFairyGardens.com, Chris shares lessons that apply to landscape companies, garden centers, and any service-based business. This episode is a powerful reminder that great businesses are built by taking care of people, embracing change, and never losing sight of your reputation.You'll LearnWhy customer service and employee care remain the foundation of long-term successHow technology and inventory systems can improve profitabilityThe importance of being your own toughest competitorHow Pesche's Flowers expanded into a seven-figure online businessLeadership lessons passed down through three generations of ownershipConnect With Today's Guest

Caleb's guest is Doug Sirkoch from UpRoute, a marketing agency specializing in the green industry. The conversation focuses on digital advertising strategies for landscaping and hardscaping businesses, specifically highlighting the importance of tracking metrics like customer acquisition cost (CAC) and lifetime value (LTV). Doug explains the mechanics of Google Ads and the auction-based system that determines search rankings, while emphasizing that fundamental business practices like high-quality reviews remain essential. He also touch upon Facebook retargeting and the necessity of having a professional website to convert leads effectively. The episode provides a roadmap for contractors to use paid media as a scalable lever for business growth and diagnostic improvement. Key Takeaways: Calculate your customer acquisition cost and lifetime value to ensure your marketing spend is actually driving long-term profitability. Maintain high-quality website content and professional imagery to establish authority and attract premium, high-paying clients. Differentiate your business from large corporations by prioritizing personal communication and responding to leads as quickly as possible. Commit to a consistent, long-term advertising strategy rather than turning ads on and off to allow search algorithms to optimize your results over time. Implement retargeting campaigns on social media to stay in front of potential customers who have already shown interest in your high-ticket services. Connect with Auman Landscape

In this episode, Jason and Jordan catch up on a busy season in the landscape business, comparing lead flow, close rates, and what's really driving sales in different markets. They swap stories about big opportunities—including a major 5,600-foot roadway bid in Kissimmee and a high-profile renovation at Queen of Peace Catholic Church in Gainesville—and break down how they think about strategic bidding for profitable commercial work. Along the way, Jordan spotlights his wife's children's book "Looking for Bunny Flies," now available on major platforms, and the two reflect on the challenge of growing a landscape company while staying smart about risk, equipment investment, and market positioning. Connect with Jason and Jordan:

Throughout 2026, host Bill Calkins has been catching up with different people in the professional horticulture space and find out a little bit about their careers, passions, journeys in the world of plants and much more. He sent each potential guest a list of 12 questions and they picked four to answer and discuss. Well, almost everyone … This episode, Bill is joined by his friend Leslie Halleck, a consultant, author, educator, certified horticulturist and nonconformist who opted NOT to pick four questions and answer whatever Bill asked. It's a fun episode that goes in many different directions and touches on tons of different subjects but always circles back to a passion for the industry and all businesses and people involved. You absolutely have to listen all the way to the end of this one because although there are four questions asked and answered, there's much more going on here. Here are the four questions Bill selected for Leslie: Q: Do you have a morning or evening routine you'd like to share with the listeners? Why do you do this? Q: What's something about professional horticulture that annoys you and how would you change it? Q: What are three tools you couldn't live without or couldn't do your job without. (This can be hand tools, technology, etc.) Q: What advice would you give to a young person considering pursuit of a career in horticulture?   This episode is sponsored by Prospiant—leaders in greenhouse design, manufacture and build. Learn more and connect with the expert team at prospiant.com.  

This episode of the Green Side Up Podcast is a lively, story-packed conversation featuring Jordan, Jason, and returning guest Erin Alvarez. The trio starts with weekend plans—kayaking, manatees, race car–themed kids' parties, daddy–daughter dances, and tax woes—before drifting into hilarious side tangents about trolling lettuce for manatees, oversized margaritas, and the realities of squeezing tree crews through tight access. From there, Erin shares her winding journey into the green industry: growing up outdoors, bouncing between zoology, political science, and English at UF, burning out on office life at the student newspaper, rediscovering herself through hands-in-the-dirt yard work, and ultimately finding her home in Environmental Horticulture. They dig into UF horticulture culture—plant ID war stories, cheating (or trying to) in physics, the love–hate relationship with Landscape Architecture, and the birth of Deep South Landscaping (DSL) with all its youthful hustle, tax dodging, and terrible-but-memorable merch. The episode wraps by connecting Erin's past to her current role in business development at SkyFrog Landscape, touching on long-game relationship building, commercial maintenance bidding cycles, and future growth, all while maintaining the loose, funny, and unfiltered vibe that defines the show. Connect with Jason and Jordan:

Use code NERDS to save 10% on Spencer Products! Fuel prices are rising, fertilizer costs are climbing, and in some places you could face a $6,600 fine just for mowing your lawn at the wrong time. In this Green Industry Rundown, we break down the latest lawn care news, including spring lawn recovery tips, supply chain issues, and the rise of robotic mowers. What does it all mean for your lawn care business in 2026? Let's talk about it. Turf Nerds on Turf's Up Radio! Tap Here for Turf Nerds Merch!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Look! We Have A Website!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Don't forget to check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Green Frog Web Design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and tell them the Turf Nerds sent you. Or Greg will scalp your lawn! Use promo code TURFNERDS for 50% off Equip Expo 2026 registration! Shoot us an email! Evan@TurfNerdsPod.com ⁠⁠Instagram⁠⁠ ⁠⁠Facebook⁠⁠ ⁠⁠TikTok⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe on YouTube: ⁠⁠⁠https://www.youtube.com/@TurfNerdsPodcast?sub_confirmation=1⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#LawnCare #LawnMaintenance #Mowing #MowingGrass #LawnCareBusiness #Toro #ToroMultiforce #CubCadet #BibleStudy #Bible #Christian #Business #Entrepreneurship #Comedy #2024 #Marketing #Advertising #TipsAndTricks #Tips #Success #Yakta #YaktaMowers #YaktaOutdoor #Spring #SpringRush #FYP #Mower #NewMower #UsedMower #RouteDensity #EquipExpo #EquipExpo2024 #Echo #Stihl #RedMax #Shindaiwa #StringTrimmer #WeedWhip #GreenFrogWebDesign #WebDesign #EzraMcCarthy #Aerator #Aeration #ZAerate #Bobcat #BobcatMowers #Husqvarna #HusqvarnaGroup #HYGREENTOOL #GOMOW #ThunderLightingSupply #ChristmasLights #Christmas #Trump #DonaldTrump #PresidentTrump #ElectionDay #EZDumper #DumpInsert #StempkyNursery #Mulch #MulchInstallation #TurfNerds #Newsmax #NewsmaxTV #CarlHigbie #CharlieKirk

Many landscaping companies struggle to stand out in crowded markets and end up competing on price. In this episode, Chad sits down with Lex Mason from WeatherMatic to discuss how companies can reposition themselves, narrow their focus, and build a more profitable business. Lex shares how WeatherMatic evolved from a traditional irrigation manufacturer into a technology and solutions company and the lessons contractors can apply to their own businesses. They break down practical strategies for niching down, choosing the right clients, and escaping the commodity trap. If you're a contractor trying to grow, simplify operations, or increase margins, this episode offers clear steps you can start implementing today. Key Discussion Points Why landscaping companies become commodities and how to avoid it The power of niching down in the green industry How WeatherMatic repositioned its entire business Why customer experience and onboarding matter more than sales Structuring pricing and billing around how your clients get paid How to identify and focus on your ideal client profile (ICP) Why firing the wrong clients can accelerate growth The importance of defining your company's core proficiency Why maintenance divisions create stability and profitability A simple A/B/C framework for evaluating your client list  

Happy International Women's Day! Emily Mumford from Davey's South St. Paul office joins us to share her experience as a woman in arboriculture, including breaking stigmas in a male-dominated field, supporting other women in the industry and highlighting Davey's commitment to diversity and equity. In this episode we cover: Women in the Green Industry Unsung Hero Award (0:50)How did Emily get into the green industry? (1:12)How did Emily find Davey? (3:06)Female climbers proving themselves in the field (4:31)Emily moving up at Davey (6:54)Supporting women at Davey (8:32)Women's climbing gear (10:53)What is Emily doing at Davey now? (11:55)Emily's favorite trees (13:00)Yellowwood (14:05)To find your local Davey office, check out our find a local office page to search by zip code.To learn about Davey's commitment to corporate responsibility, please visit Corporate Responsibility | Davey TreeConnect with Davey Tree on social media:Twitter: @DaveyTreeFacebook: @DaveyTreeInstagram: @daveytreeYouTube: The Davey Tree Expert CompanyLinkedIn: The Davey Tree Expert Company Connect with Doug Oster at www.dougoster.com. Have topics you'd like us to cover on the podcast? Email us at podcasts@davey.com. We want to hear from you!Click here to send Talking Trees Fan Mail!

Voice search is becoming more common, but does it actually help lawn care and landscaping companies win more work? In this episode, we look at the data behind voice search, the arguments for and against its impact, and how local service businesses can evaluate whether it's worth their time. More importantly, we explain how strong branding, a professional website, and a well-optimized Google Business Profile influence whether your company shows up when someone asks their phone for lawn care near them. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

As European leaders have struggled to find a unified response to the US-Israel war in Iran, Pedro Sanchez has stood out as a voice of dissent. He said in a televised address last week: “The position of the government of Spain can be summarised in three words: no to war.” The Spanish Prime Minister and US President have butted heads on many issues; the war in Gaza, immigration and defence spending among them, but in the past week their relationship got even more fiery, with Donald Trump threatening to cut off all trade with Spain. What makes Sanchez willing to stand up to Trump? And will his gamble be worth it? Guy Hedgecoe, a reporter for the BBC based in Madrid, joins us to discuss. Producers: Hannah Moore, Valerio Esposito and Chris Benderev Executive producer: Bridget Harney Mix: Travis Evans Senior news editor: China Collins Photo: Spanish Prime Minister Pedro Sanchez delivers a speech during closing ceremony of the 'Spain, Vanguard in the Green Industry', in Madrid, Spain, 08 September 2025. Credit: Daniel Gonzalez/EPA/Shutterstock.

There are a lot of different CRMs on the market today, but there are very few that listen to what their users need and want and there are even fewer that are specific for one industry. Earthapro is all of these things. Today I talk with Courtney from Earthapro about the new and coming soon features of her CRM and why Courtney and Peter (her husband) decided to start a CRM for the Green Industry.  **Backed by EARTHAPRO** Visit www.earthapro.com Use CODE mowinginthedark25 at checkout to get 25% off your first year! Helcim Credit Card Processing: https://link.helcim.com/tNJop5Ll WaveApps: https://www.waveapps.com/   **Please give the podcast a 5 star rating and review in Apple Podcasts.** If you would like to be interviewed on the pod please send me an email and let me know. I would love to have you on. sutterbrotherslawn@gmail.com Support the Pod: http://www.buymeacoffee.com/mowinginthedark     Check out my business websites:  www.gravelblasters.com , www.sutterbrotherslawncare.com

In this episode, host Adam Fullerton breaks down why the "Map Pack" matters more than ever, how Google decides who shows up, and what green industry businesses can do to improve their local visibility. We'll cover proximity, reviews, citations, backlinks, and the trust signals that impact rankings—not just on Google, but in AI tools like ChatGPT as well. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

Send a textIn this powerful and unfiltered episode, Willie Rodriguez sits down with Paul Capote owner of PGL, better known as the "Miami Landscaper", for a real conversation about debt, discipline, faith, leadership, and the future of the green industry.Paul has been in the industry for 17 years, and he's still growing, still learning, and still refining. From surviving the COVID boom, to navigating heavy debt, vendor credit, and high-interest loans — this episode pulls back the curtain on what it really takes to build a landscaping company in today's Florida market.What We Cover:The Hard Years & The Reset 2023–2024 were tough. Cash flow pressure. Equipment debt. Vendor balances.2025 became the year of repair — clearing trucks, stepping away from vendor credit, tightening operations, and building a stronger foundation.Debt & Financial Accountability– Why high-interest loans should only be used strategically– The danger of promising too much– Why knowing your numbers protects your business– The truth about vendor debt in the industry (yes… SiteOne comes up)– Why Paul is officially “anti-check” and moving fully to ACHLocking in Product & Managing RiskWith Florida freezes, volatile pricing, and supply chain uncertainty, Paul breaks down what it actually means to guarantee pricing in today's environment.To lock in product means tying up capital, space, manpower, and deposits — sometimes increasing costs 25–40%.But for contractors who understand long-term vision?That $100K tied up today could unlock $4–6 million in opportunity tomorrow.The Silver Saw Palmetto example alone is worth the listen.Trust, Documentation & ProfessionalismHandshakes aren't enough anymore.Quotes must be documented.Verbal agreements create chaos.We talk about:– Why eye contact matters– Why documentation protects everyone– Why accountability scares people– How shadiness is hurting the industryRaising the Standard of Blue-Collar WorkPaul speaks passionately about elevating tradesmen:– Remove the word “laborer”– Use titles like Landscape Design Tech– Create pride in the craft– Implement SOPs and production bonuses– Build structure with AI systems like LanaQuality matters. Mulch glue matters. Details matter.“Put your name on it and make it perfect.”Faith, Growth & Breaking Generational CursesThis episode goes deeper than business.Paul opens up about:– Becoming a father– Bringing back his podcast “We the Tradesman”– Leading men's groups– Prioritizing faith over fear– Losing a $100K client and not being shaken– Choosing peace over money“Money is just money. Opportunity to do God's will is more powerful.”This is a conversation about becoming the kind of man — and business owner — who can handle what's coming next.

Rancho Mesa's Alyssa Burley interviews Greg Garcia, Account Executive in the Landscape Group, as he recaps his experiences attending Leaders Forum 2026 in Santa Barbara, CA. Show Notes: ⁠Subscribe to Rancho Mesa's Newsletter⁠Director/Host: ⁠Alyssa Burley⁠Guest: ⁠Greg Garcia⁠ Producer/Editor: ⁠Jadyn BrandtMusic: "Home" by JHS Pedals, “News Room News” by Spence© Copyright 2024. Rancho Mesa Insurance Services, Inc. All rights reserved.

Should you design your logo yourself or invest in a professional one? In this episode, we break down the pros and cons of DIY versus professional logo design for lawn care and landscaping businesses earning between $0 and $1M. Learn when DIY makes sense, when it holds you back, and how your logo impacts trust, growth, and long-term success. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

Brian Middleton didn't start his career in the green industry. For more than 20 years, he was a well-known radio DJ in one of the biggest markets in the country. Today, he's the Head of Technical Support at PermaGreen, helping lawn and landscape companies keep their crews productive, profitable, and moving.In this episode, Brian and Jack talk about what really happens when equipment goes down in the field, why fast, human support still matters in an AI-driven world, and how smarter equipment choices can reduce burnout, lower employee turnover, and improve quality of life for crews. If your business depends on efficiency, reliability, and keeping your people running strong all season, this conversation hits home.You'll LearnWhy equipment downtime costs more than just repair dollarsHow riding equipment can reduce crew burnout and turnoverWhere AI fits into tech support and where humans still winHow PermaGreen designs support systems around real-world field problemsConnect With Today's Guest

J. T. Price is the CEO of Landscape Workshop, one of the leading commercial landscape maintenance firms in the Southern United States. Since taking the helm in 2014, J. T. has led the company through explosive growth—driving a 65X increase in equity value and growing the team to nearly 2,000 employees. With a background that includes time at McKinsey & Company, roles in private equity, and extensive operational leadership, J. T. brings a unique blend of analytical rigor and practical execution. He's deeply committed to making Landscape Workshop the premier destination in the Green Industry for high performers, while delivering consistent, professional service to clients. J. T. holds degrees from the University of Richmond and Harvard Law School, and currently serves on several boards, including the National Association of Landscape Professionals, the Public Affairs Research Council of Alabama (as Chair), and the Altamont School. He lives in Alabama with his wife, their two children (ages 13 and 11), and their dogs, Chewie and Oreo.  

Featuring Ryan Watkins, Hort Mentor | Live Podcast held at the TNLA Lone Star Hort Forum Change and uncertainty are constant in today's green industry. In this live podcast, Ryan Watkins of Hort Mentor shares insights on adapting to shifting markets, labor challenges, and evolving customer expectations. Learn how leaders can stay flexible, plan ahead, and turn uncertainty into opportunity for long-term success. Questions What are the biggest unknowns facing the green industry right now? How can businesses prepare for uncertainty? What leadership skills matter most when navigating change? How can companies turn uncertainty into an opportunity for growth?

Jordan and Jason link up in Tampa to recap a big week in the Green Industry. They share details on the upcoming Landscape Rodeo and Media Day at Ancient City Farmstead in St. Augustine, then break down what they learned at Tony Bass's Profit Builder seminar in Atlanta. From labor burden and overhead recovery to real equipment costs, sales goals, and culling unprofitable accounts, they explain how knowing your numbers changes everything for lawn, landscape, and tree service businesses. They also touch on branding, uniforms, and using video and tools like LiveSwitch to streamline sales and client communication. Important Links: www.superlawntoolkit.com www.superlawntruck.com

Change and uncertainty are constant in today's green industry. In this live podcast, Ryan Watkins of Hort Mentor shares insights on adapting to shifting markets, labor challenges, and evolving customer expectations. Learn how leaders can stay flexible, plan ahead, and turn uncertainty into opportunity for long-term success.

Pam Berrios has spent nearly three decades in the green industry—and she's on a mission to elevate the people who power it. In this episode of The Landscaper's Guide Podcast, Jack Jostes sits down with Pam to talk about career pathways, leadership development, and why investing in field-level team members is the single most important move landscape companies can make.Pam shares her experience as a former landscape company owner, her work training Spanish-speaking crews across the country, and how leadership, language, and genuine care can transform hourly jobs into lifelong careers. They also discuss how AI and translation tools are beginning to bridge communication gaps—without replacing the human relationships that truly drive retention and growth.You'll LearnWhy many field employees don't see landscaping as a long-term career—and how to change thatHow leadership training can prevent new managers from failing after promotionWays AI and translation tools are helping connect crews and managersWhy relationship-building matters more than technology as companies scaleHow representation and mentorship elevate the entire industryConnect with Pam Berrios

A new year is the perfect time to reset your marketing. In this episode of the Branded Bull Podcast, we break down the core marketing foundations every lawn care and landscaping business should have in place before the season ramps up. From branding and websites to local SEO and visibility, you'll learn what actually matters, what's often overlooked, and how to start the year positioned to attract better customers and win more work. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

Send us a textOn this Episode, host Willie Rodriguez and producer Eddie Gonzalez sit down for one of their most transparent and wide-ranging conversations yet. This episode isn't about hype — it's about reality.From rising costs and labor shortages to market saturation, real estate pressure, and the future of nursery ownership, Willie and Eddie openly discuss what's happening right now in the Green Industry and what it will take to survive, adapt, and lead moving forward.The episode opens with gratitude — acknowledging A's Ornamental Nursery, the team, and the clients who allow the podcast to exist as a platform for growth and learning. Willie also gives thanks to God for the opportunity to steward both the business and the responsibility that comes with having a voice in the industry.Willie and Eddie also extend an open invitation to nursery owners, garden centers, landscapers, and industry professionals to step up and share their stories on the podcast in 2026 — because the industry needs more voices at the table.Hard Topics That Need to Be Talked AboutThis episode tackles conversations many avoid:Product pricing that hasn't changed in decadesImmigration reform and its impact on laborWage increases and the real cost of doing businessRising interest rates and slowing home salesWhy only a shrinking percentage of the market still prioritizes plant qualityWillie shares perspective from his role on the FNGLA board, while Eddie brings a fresh lens as someone who didn't grow up in the industry but understands its realities through lived experience.Economic Pressure & Market RealityWillie and Eddie break down:Why 2023–2024 slowed the industryHow middle-class spending on landscapes has declinedWhy high-end landscapers remain booked months outThe saturation problem — too much product, not enough movementThe harsh reality facing small nurseries trying to survive rising rents and shrinking marginsThey also discuss real numbers: land prices, lease contracts, annual rent increases, and how owning property may be the only path to long-term stability for nurseries.Leadership, Boundaries & Business DisciplineThis episode reinforces powerful lessons learned in 2025:Stop bending over backwards for people who don't respect your businessRequest depositsProtect cash flowRespect your time, your team, and your boundariesNot everything works — and that's okayWillie shares hard-earned wisdom on sacrifice, discipline, and what it truly takes to build something solid:3 years to start5 years to become credible10 years to become stableSales Strategy, Risk & TransparencyThe hosts walk through:Slower summer months and the strategies used to survive themDiscounting excess inventory responsiblyCreative sales terms like 90-day pickupA major Clusia giveaway that cleared land, built goodwill, and sparked industry conversationThey also discuss how social media has become a portfolio, not a crutch — emphasizing transparency, quality, and trust over vanity metrics.Looking AheadThe episode closes with forward-thinking plans:Inventory management systemsA future online plant storeStronger accountability across operationsA renewed commitment to community, honesty, and collaborationWillie and Eddie wrap up with gratitude, humility, and a reminder that challenges are often the Support the show

Sponsored by Hotchkiss Insurance Agency In this episode, Hall of Fame speaker Terry Brock breaks down how AI is already transforming nurseries, greenhouses, and landscape operations—and how you can use it to grow profits in 2026. Forget buzzwords and sci-fi hype. This session delivers real-world examples and live demos showing how horticulture businesses are using AI to improve forecasting, reduce waste, spot trends early, and strengthen customer relationships. You'll explore practical AI tools—including but not limited to ChatGPT—and walk away with a realistic action plan for what to test, what to ignore, and how to get your team using AI effectively, even if you're not a tech expert. If you want AI to work for your business (not overwhelm it), this episode is your roadmap.

Recorded live at Equip Expo, Patrick Susino sits down with Larry Delli Santi, co-host of The Side Hustle Squad Podcast and co-founder of Coastal Fertilization & Weed Control, for a rare role reversal — Larry in the guest seat. Larry opens up about his journey in the green industry, what it takes to scale a service business while staying grounded, and the mindset shifts required to grow as a leader, partner, and entrepreneur. From lessons learned in the field to building systems, teams, and long-term vision, this conversation is packed with real talk and actionable insight for contractors and business owners at every stage.

Most green industry podcasts never achieve their full potential because they look amateur and lack a clear point of view. Some even disappear after a few episodes. If you've ever said, "We should start a podcast," but had no idea what comes next, this episode gives you the exact roadmap. And if you have a podcast but it's falling flat, this insight-packed episode is just what you need to become a leading voice in the industry!   In this episode, Landscape Leadership® CEO Chad Diller sits down with podcasting expert and Multimedia Producer Scot Leonard to unpack the three pillars behind building a high-quality, video-first podcast that actually grows your brand. They break down how to define your POV, choose the right format, nail your camera, lighting and audio setup, and structure episodes so your audience stays engaged.    You'll learn the biggest mistakes new podcasters make, how to elevate production without overcomplicating gear, and how to repurpose every episode into a full content ecosystem. Whether you're a contractor, marketer, or industry partner, this is the definitive guide to launching a podcast that stands out in the green industry.   Key Discussion Points Why most podcasts fail before Episode 20 The role of POV and strategy in standing out Choosing a winning format: solo, guest, or co-hosted Why video-first is now mandatory Essential gear: audio > lighting > camera The importance of pre-production & outlines Smart, human-sounding editing (avoid the AI "slop") How to extract 10–20 pieces of content from every episode   Chapters: 0:00 Why Most Podcasts Fail (and How to Fix It) 0:21 The 3 Pillars of a High-Performing Podcast 0:47 Welcome to the Landscape Leadership Podcast 1:23 Meet Scot Leonard: B2B Podcast Producer 2:05 What DIY Podcasting Gets Wrong 3:12 Building a Green Industry Podcast Network 4:05 Podcast Strategy: POV, Audience, Differentiation 6:20 How to Stand Out in a Noisy Market 8:44 Choosing the Right Podcast Format 9:36 Solo vs. Guest vs. Co-Hosted: What Works Best 14:30 Why Every Modern Podcast Must Be Video-First 16:36 YouTube SEO & the Rise of Video Podcasts 19:32 Trust, Body Language & On-Camera Communication 20:02 Pre-Production Essentials: Outlines & Episode Flow 21:46 The Danger of "Just Hitting Record" 25:06 Production Basics: Audio, Lighting, Cameras 26:59 Mic Quality: The #1 Investment You Must Make 28:50 Lighting Do's, Don'ts & Easy Fixes 31:40 Camera Choices: 4K, Angles & Content Creator Gear 34:06 Multi-Camera Editing for a Pro Look 38:43 Smart Editing: AI Tools, Filler Words & Natural Pacing 44:52 Podcast Growth: Why Episode 20 Matters 46:30 Promotion Strategy: Beyond "Post and Pray" 47:35 Repurposing: Clips, Carousels & Articles 50:06 Using Your Podcast as a Full Content Engine 53:11 Final Thoughts & How to Work With Us

In this episode of Tech On Demand, host Bill Calkins is joined by two experts from Epicor—a software company delivering comprehensive ERP solutions, as well as CRM tools and a range of supply chain management systems. Epicor truly understands the green industry and partners with garden centers and nurseries to customize business tools. Kerrie Jordan, Epicor's chief marketing officer and Sam Kirkland, a national business development strategist are on the podcast to talk A.I. and ways to take the data you have, digitize it and apply A.I. to use it even more effectively. A.I. has the capability to assist in all fundamental business processes—from product procurement and cash flow management to employee productivity and customer engagement. That's just a snapshot of what Kerrie and Sam share in this episode. Bill and his guests spend time discussing what exactly A.I. means for green industry businesses and applications from other industries can be transformational, as well as ways A.I. can help personalize businesses to level up the customer experience. They close looking to the future and what might be possible as this technology continues to evolve. PODCAST: Artificial Intelligence in the Green Industry (Part 1): https://techondemand.podbean.com/e/artificial-intelligence-in-the-green-industry-part-1-ft-clint-albin/   MORE RESOURCES: Epicor—Artificial Intelligence: https://www.epicor.com/en-us/solutions/technology/people-centric-ai/ ARTICLE: AI—Gaining Back Time: https://www.greenprofit.com/Article/?srch=1&articleID=27602 ARTICLE: Why You Need AI, No Matter Your Size: https://www.greenprofit.com/Article/?srch=1&articleID=27544 ARTICLE: Using AI to Shorten the Customer Journey: https://www.greenprofit.com/Article/?articleid=27702 PODCAST: Next-Level Engagement, Growth & Brand Building with Sam Kirkland: https://youtu.be/P_VMRu0wTHU?si=fBJr9uzxOT4UZu3C

Send us a textOn this episode of The Plant Movement Podcast, host Willie Rodriguez sits down with Bryan Lloyd and Erin Rogers, Territory Sales Managers with Greenworks Commercial, the all-electric leader transforming outdoor power equipment.Bryan, who covers Central Florida and brings over 15 years of experience in the power equipment world, and Erin, who manages South Florida after years in the battery technology space, break down how Greenworks is changing the way landscapers think about performance, efficiency, and sustainability.The conversation dives into:- The benefits of switching to electric — from massive fuel savings to noise reduction in HOA communities.- Battery innovation — including Greenworks' customizable energy systems, on-site charging caddies, and the revolutionary “Energy Cube.”- Smarter tech and safety — with motors that shut off on impact, ETO ports for charging tools on the go, and robotics that are reshaping how crews work.- The real ROI — see how contractors are saving up to 85% on fuel and paying off their electric mowers in under two years.- The future of the industry — from robotic mowing to smarter labor solutions, and how Greenworks is positioning itself for the next 20 years of innovation.From autonomous mowers to battery-powered UTVs, Greenworks isn't just making equipment — they're building a full ecosystem for the next generation of lawn and landscape professionals.Tune in to learn how you can power your business into the future with clean energy, smarter tools, and long-term savings.

Send us a textOn this inspiring episode of The Plant Movement Podcast, we sit down with Jacqueline Costa, founder of The Farmer's Daughter, a luxury garden lifestyle brand redefining what it means to live beautifully, both indoors and out.Jacqueline comes from one of the most respected legacies in the Green Industry, her grandfather was the founder of Costa Farms, one of the largest horticultural growers in the world. Following in those footsteps, she has carved her own unique path, blending her family's deep horticultural roots with her own background in fashion and design to create something truly original.After earning her degree in Fashion Merchandising from Florida State University, Jacqueline began her career as a buyer for Burdines (now Macy's). She later joined her father, Mike Costa, at Mike Costa Foliage and Costa Farms, where she managed key accounts such as IKEA—driving millions in plant sales and honing her eye for product design and trend forecasting.Her journey took her across the globe to China, where she lived for over a decade establishing Costa's buying office, developing planter collections, and raising her two children. When COVID brought her family back to the U.S., Jacqueline channeled her creative passion into launching The Farmer's Daughter — a brand that fuses fashion, horticulture, and lifestyle into a single elevated experience.Today, The Farmer's Daughter offers luxury planters, curated garden accessories, and tailored apparel designed for women who live and love the garden life. In this episode, we explore: - The Costa family legacy and how it shaped Jacqueline's entrepreneurial vision. - How The Farmer's Daughter is elevating the Green Industry through design, storytelling, and sustainability. - The lessons learned from living abroad and developing global products. - The influence of her father's “hustle and heart” philosophy — and how she's passing it forward. - The intersection of fashion, gardening, and modern lifestyle, and what's next for her expanding brand.Jacqueline's story is one of heritage, creativity, and evolution — proving that the next generation of growers can innovate while honoring their roots. Whether you're in horticulture, design, or entrepreneurship, this episode will leave you inspired to grow your own movement.Listen now to Episode 85 of The Plant Movement Podcast, available on all platforms.Directed and Produced by Eddie EVDNT Gonzalez The Farmers DaughterShop: https://thefarmersdaughter1.faire.comContact: 786-295-4600Email: jackie@thefarmersdaughtertfd.comIG: www.instagram.com/thefarmersdaughtertfdweb: https://thefarmersdaughtertfd.com/ordering-and-delivery/The Plant Movement PodcastEmail: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.comCall: (305) 216-5320Web: https://www.theplantmovement.comFollow Us: IG: https://www.instagram.com/theplantmovementpodcastA's Ornamental NurseryWE GROW | WE SOURCE | WE DELIVERCall: (305) 216-5320The Nursery GrowersHelping Nurseries Grow a Better ProductCall: 786-522-4942Plant Logistics Co.(Delivering Landscape Plant Material Throughout the State of Florida)Call: (305) 912-3098Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can't promise that the information shared on my posts is appropriate for you or anyone else. By Support the show

Roofers! Don't leave 2026 to chance! Use the shoulder season to plan for higher profit and steady cash flow. On November 4, join us for a web class to get the proven annual planning and cash flow framework top roofers use. Register now here: https://trybta.com/CE-GRO-NOV25Take our 5 minute quiz and get a custom Contractor Growth Scorecard today: https://trybta.com/DL243To learn more about Breakthrough Academy, click here: https://trybta.com/EP243 LMN, Greenius and SingleOps are three of the biggest names in landscaping software. After rebranding to Granum, CEO Mark Sedgley is on the show to talk about the bright future of the green industry.---What does it take to lead lasting change, not just inside your business, but across an entire industry?Today's guest is Mark Sedgley, CEO of LMN, Greenius, and SingleOps, three of the biggest names in landscaping software that are now coming together as one brand: Granum.Mark's story—from entrepreneur to CEO—offers a masterclass in leadership, accountability, and building companies that put people first.In today's episode, we talk about his vision for Granum, and what he sees as the future of the green industry.Episode Highlights:- Learn why Granum, the amalgamation of LMN, Greenius and SingleOps was created, straight from CEO Mark Sedgley.- Understand Mark's entrepreneurial journey and how you can benefit from the lessons he's learned about leadership.- Get insight into the bright future of the green industry and the trades more broadly from someone who is actively working to improve and professionalize the space.Learn more about Granum: https://granum.com/00:00-Intro01:38-Mark's journey in the Green Industry10:52-Being an entrepreneur vs. being a CEO17:10-How to make the right decisions as a CEO23:26-The future of the Green Industry30:05-How to address change management in a rapidly changing industry33:44-About the Granum rebrand: how did LMN, Greenius and SingleOps come together?39:28-Finding balance as a high-impact CEO43:52-Wrap up

Welcome back to the Mowing in the Dark LAWN CARE Podcast! In this episode Aaron sits down with Cameron Duncan, Lawn Care Life and Mowssouri and Daniel White, Lawn Care Unscripted. They talk about all the cool, new, and interesting products they saw at Equip and the state of the Green Industry. **Please give the podcast a 5 star rating and review in Apple Podcasts.** If you would like to be interviewed on the pod please send me an email and let me know. I would love to have you on. sutterbrotherslawn@gmail.com Support the Pod: http://www.buymeacoffee.com/mowinginthedark Check out my business websites: www.gravelblasters.com , www.sutterbrotherslawncare.com

Join us for a lively conversation with James Hatfield, Chief Revenue Officer of Live Switch, as we explore how technology is transforming the Green Industry and home services. James shares his journey from blue-collar entrepreneur to tech innovator, diving into the origins and impact of Live Switch—a platform enabling virtual job assessments, streamlining workflows, and saving businesses time and money.  Jason and Jordan join the discussion, bringing real-world questions about adopting tech in complex service environments. From business tips to funny anecdotes, discover how Live Switch can revolutionize your workflow and why now is the time to embrace innovative solutions. Whether you run a landscaping crew, a tree service, or any field business, this episode offers practical advice and inspiration for leveling up your operations. LiveSwitch

You want better leaders in your landscaping business—but the best candidates are slipping away. And the worst part? You may have no idea why. In this episode, Chad Diller talks with Tito Caceres of Bloom Talent Solutions to dig into what's really costing green industry companies their best mid- and upper-level candidates. From outdated hiring practices to branding missteps, this conversation is a must-watch for any contractor struggling to attract and retain strong leaders. Learn how to speed up hiring, build better interview processes, and showcase your company as a place where top talent wants to work. Key Discussion Points: Why mid- and upper-level roles are harder than ever to fill The shift in how candidates research your company How slow interview processes quietly kill your recruitment What contractors must fix about their online presence How recruiters add value—and why some get a bad rap   Chapters: 0:00 Intro 0:50 Meet Tito Caceres 2:00 Why recruiting mid-level talent is so hard right now 5:30 Common mistakes companies make in hiring 8:00 How AI and slow processes are hurting your chances 11:00 Where candidates are really looking for jobs now 13:00 Why branding and digital presence matter 15:00 What a great interview process looks like 21:00 Employer branding: telling your company's story 27:00 Creating career paths that attract top talent 30:00 Understanding how recruiters fit into your hiring strategy 36:00 Red flags to watch for in bad recruiting practices 41:00 Final tips: What you can do today to improve hiring  

Recorded live at the Financial Leanscaper Intensive in Dallas, this episode features Adam Linneman, founder of The Green Executive. Adam has coached and consulted hundreds of lawn and landscape businesses, with a laser focus on helping owners implement the Profit First model to take control of their finances. We dig into why profit isn't an afterthought but the foundation of a healthy company, how simple financial systems can transform your business, and the mindset shifts every contractor needs to thrive. If you've ever struggled with cash flow, margins, or paying yourself consistently, Adam's insights will give you a blueprint to finally put profit first. Register for the LMN Webinar (on Saturday Oct. 18, 2025 from 7a-7:45a) SnowNtell.com (Oct. 27-31)

Your business name is one of the biggest decisions you'll ever make — and one of the hardest to change later. In this episode, Adam shares what to consider when naming your lawn care, landscaping, or green industry business. From SEO and professionalism to long-term flexibility, you'll learn how to pick a name that works today and five years from now. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

In this episode of Turf Nerds: A Lawn Care Podcast, Evan and Greg break down the latest stories shaping the green industry: From a clover lawn lawsuit gone wrong to the biggest business moves in the turf world. Stay up to date with the latest green industry news!SHOW NOTES (CLICK HERE)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tap Here for Turf Nerds Merch!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Look! We Have A Website!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Don't forget to check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Green Frog Web Design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and tell them the Turf Nerds sent you. Or Greg will scalp your lawn!Use promo code TURFNERDS for 50% off Equip Expo 2025 registration!Shoot us an email! TurfNerdsPodcast@proton.me⁠⁠Instagram⁠⁠⁠⁠Facebook⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe on YouTube:⁠⁠⁠https://www.youtube.com/@TurfNerdsPodcast?sub_confirmation=1⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#LawnCare #LawnMaintenance #Mowing #MowingGrass #LawnCareBusiness #Toro #ToroMultiforce #CubCadet #BibleStudy #Bible #Christian #Business #Entrepreneurship #Comedy #2024 #Marketing #Advertising #TipsAndTricks #Tips #Success #Yakta #YaktaMowers #YaktaOutdoor #Spring #SpringRush #FYP #Mower #NewMower #UsedMower #RouteDensity #EquipExpo #EquipExpo2024 #Echo #Stihl #RedMax #Shindaiwa #StringTrimmer #WeedWhip #GreenFrogWebDesign #WebDesign #EzraMcCarthy #Aerator #Aeration #ZAerate #Bobcat #BobcatMowers #Husqvarna #HusqvarnaGroup #HYGREENTOOL #GOMOW #ThunderLightingSupply #ChristmasLights #Christmas #Trump #DonaldTrump #PresidentTrump #ElectionDay #EZDumper #DumpInsert #StempkyNursery #Mulch #MulchInstallation #TurfNerds #Newsmax #NewsmaxTV #CarlHigbie #CharlieKirk

Send us a textOn this episode of The Plant Movement Podcast, we welcome Alex Barth of Troy's Tropics Inc., based in Sarasota, Florida. Alex made the five-hour drive to join us in person and share his story of growth, adaptation, and resilience in the Green Industry.Alex grew up surrounded by plants thanks to his father, a terrestrial biologist focused on wetlands and conservation. That early exposure shaped his passion for horticulture and led him from planting trees as a child to launching his own business, The Plant Whisperer, before eventually joining Troy's Tropics in 2014. What started as a landscape division soon grew into a thriving wholesale nursery serving landscapers, garden centers, and beyond.In our conversation, Alex opens up about:  Selling to garden centers and strategies for creating additional revenue streams.  The challenges of expanding from retail into wholesale while staying rooted in quality and service.  Navigating hurricanes, market shifts, and the need to adapt quickly in Florida's fast-growing landscape.  Building strong relationships and why collaboration beats competition in the nursery world.  How social media—especially Instagram—now drives more than half of Troy's Tropics' sales.  The importance of educating and inspiring the next generation to keep the industry alive.From growing bougainvilleas and native plants to running propagation houses and offering full-service landscaping, Alex shares the lessons he's learned while helping Troy's Tropics scale from 10 employees to nearly 90. His perspective is grounded in faith, hard work, and a belief that relationships are the backbone of the Green Industry.This episode is packed with insights for growers, garden centers, landscapers, and anyone passionate about plants and business growth.Connect with Alex and see what's happening at the nursery on Instagram: @TroysTropicsTroy's TropicsWeb: troystropics.comFollow IG: https://www.instagram.com/troystropicssarasotaThe Plant Movement PodcastEmail: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.comCall: (305) 216-5320Web: https://www.theplantmovement.comFollow Us: IG: https://www.instagram.com/theplantmovementpodcastA's Ornamental NurseryWE GROW | WE SOURCE | WE DELIVERCall: (305) 216-5320Web: https://www.asornamental.comFollow Us: IG: https://www.instagram.com/asornamentalnurseryThe Nursery GrowersCall: 786-522-4942Email: info@thenurserygrowers.comIG: www.instagram.com/thenurserygrowersweb: www.thenurserygrowers.comPlant Logistics Co.(Delivering Landscape Plant Material Throughout the State of Florida)Call: (305) 912-3098Web: https://www.plantlogisticsco.comFollow Us: IG: https://www.instagram.com/plantlogisticsDirected and Produced by Eddie EVDNT Gonzalez Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can't promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.Support the show

In this episode, host Bill Calkins is joined by industry strategist and co-founder of A24 Consulting, Clint Albin, to discuss the artificial intelligence (AI) in the greenhouse and garden center industry. Bill and Clint explore the challenges faced by green industry businesses, including seasonal fluctuations and changing consumer behaviors and how AI can provide solutions to enhance customer engagement and streamline operations—what Clint refers to as “the front door and the overhead door”. The conversation emphasizes the importance of integrating AI thoughtfully and creatively into existing processes, the need for immediate customer feedback and some potential risks associated with AI implementation. Clint shares insights on future Green Profit article and podcast topics related to procurement and local marketing strategies, highlighting the significance of innovation in the horticulture sector. Some key takeaways from this episode: AI can empower businesses of all shapes and sizes. Our industry faces challenges due to seasonal business cycles. Customer visits to garden centers need to be increased. Immediate customer feedback is crucial for improvement. AI should not be applied to broken systems. The essence of abundance in AI can save time or make money. A policy on AI usage is necessary for each business. Understanding customer needs is always a key to success. This podcast supplements an article series in Green Profit magazine. Why You Need AI, No Matter Your Size (September 2025)

Send us a textOn this powerful return episode, we welcome back Alberti Ortiz of Boca Landscape Designs, who joins us fresh off the Landscape Leadership Summit 2025, his first-ever seminar that almost didn't happen. With transparency, courage, and faith, Alberti shares how he overcame doubt, fear, and countless obstacles to create an event that impacted nearly 100 people in the Green Industry.From late nights sending emails to bartering for a venue, Alberti's story is a raw reminder that faith without action is nothing. He opens up about surrendering distractions, learning to hear God's voice, and the transformation that comes from accountability, prayer, and obedience.Listeners will hear about:How Alberti's mentors pushed him to “just do it” despite fear.The unexpected support that made the event possible with speakers, plants, design, and funding all divinely provided.Why true leadership is about stewardship, testimony, and giving back, not sales.How faith acts like a muscle, growing stronger through testing.The importance of accountability in business, family, and spiritual life.With scripture, personal testimony, and raw honesty, Alberti reminds us that behind every purpose, there are people, and that the light of God can shine even through business. His journey is a call to action for entrepreneurs, leaders, and anyone seeking to live with greater purpose.The episode closes with a heartfelt prayer for strength, guidance, accountability, and for every listener to feel God's presence in their own journey.Follow Alberti on Instagram: @bocalandscapedesigns Stay connected with us: The Plant Movement PodcastSupport the show

Unlock the secrets to marketing success in the Green Industry with this insightful episode featuring Rob Murray, co-founder and CEO of Intrigue Media. Recorded live at the Knowledge College session, Rob shares hard-earned lessons from 15+ years of empowering home improvement businesses. Discover the five most common marketing mistakes, why Google reviews are your secret weapon, and how to leverage video and AI to stand out in a crowded market. Rob's engaging storytelling and practical strategies will help you build systems for predictable growth, connect with your ideal customers, and elevate your business to the next level. Whether you're a landscape professional or a marketing enthusiast, this episode is packed with actionable tips and inspiration you won't want to miss! Connect with Jason and Jordan:

In this episode of the Greenside Up Podcast, we dive deep into the world of commercial trucks and equipment for tree care and landscaping businesses. The hosts discuss their innovative vehicle setups, including custom bucket trucks, tow trucks with lifts and mini loaders, and strategies for maximizing efficiency while minimizing CDL driver requirements. They share insights on truck selection, trailer configurations, and practical solutions for growing businesses, including how to reduce operational costs and streamline job site logistics. From utility beds to side-dump trucks, this episode is packed with real-world advice for green industry professionals looking to optimize their fleet and operations.  Connect with Jason and Jordan: https://greensideuppodcast.com/ greensideuppodcast@gmail.com   Geen Side Up: Facebook   https://www.instagram.com/greensideuppodcast/   https://www.instagram.com/skyfroglandscape/   www.skyfroglandscape.com   www.indepenttreeservice.com   Mention Green Side Up or use the link below to get $500 off with your SingleOps subscription!   https://referral.singleops.com/l/JORDANUPCA68/   Intrigue Media   GS TrackMe   IG:@imintriguemedia   Podcast Produced by Mr. Producer - https://www.instagram.com/mrproducerusa/