Business of PR

Where's my money? Unfortunately, it's a question a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it can feel like a hopeless situation and a confusing process to navigate in a way that minimizes risk for business and brand. This episode takes us into the world of business collections, in a riveting conversation with Dean Kaplan, President of The Kaplan Group.

Where's my money? Unfortunately, it's a question a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it can feel like a hopeless situation and a confusing process to navigate in a way that minimizes risk for business and brand. This episode features three professionals who all had to engage recovery resources and tactics in handling clients who refused to pay up. They each share their experiences, they steps they took, outcomes, and advice for others looking for insight into handling similar situations.

Where's my money? Unfortunately, it's a question that a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it can feel like a hopeless situation and a confusing process to navigate in a way that minimizes risk for business and brand. This episode takes us into the legal world of debt recovery and discusses when and how to engage with legal, optional avenues, and the emotional impact and resources involved, and how to best equipped.

Bad clients. We've all been there. How do you spot troublesome clients in advance and how to navigate if good clients turn bad? In this Radix Rountable episode, host Nicole Jordan is joined by three PR pros (Kat Eller Murray, ROAM Communications; John McCartney, Jmac PR; Jamie Brown, Direct Public Relations) from the Radix Collective independent PR network who share personal stories, common red flags to look out for, how they've handled ending a bad client situation, and elements of what makes a good client.

In this episode, host Nicole Jordan re-caps some hard fought lessons from nine years of running her own business. Tapping advice she’s given others, and to herself, she walks through key takeaways that include: Knowing what you want; Valuing your time; Building network and community; Not operating from a place of fear, and other tips that have been useful to Nicole and others she has counseled over the years.

Covering Your Assets: Demystifying Business Insurance

In-person events are crucial to the normal order of business, especially for the Communications engine supporting a range of business goals. Covid threw a wrench in to everyone's plans and the pivot to virtual, after a bumpy start, has revealed promising upsides and a market poised for tremendous growth. In this episode we learn from Taylor Belshause, managing director at CredPR, a communications agency dedicated to the events space, for an inside look at what happened, how companies adjusted, and what it means for MarComm strategies-at-large moving forward.

The AB5 law that went into effect January 2020 has caused a lot of confusion and concern for California-based freelancers across the board. But, what is this law and does it apply equally to all 1099’s or are there exemptions depending what industry you’re in and how your business is structured? What does this mean for PR consultants and the clients or agencies they work with? These are only a few of the questions being asked, and to get answers we’re joined by Charles Swain, ESQ with Swain Law Firm, a practice that specializes in labor and employment disputes. Mr. Swain, walks us through the history of the law, the implications for 1099’s, and the way PR freelancers, especially if subcontracting, can pass the ABC “sniff test”.

Are you someone who is looking to build a practice to sell and want to better understand what it takes to get your PR agency or consultancy acquired? In this episode we sit down with Julie Crabill to hear her personal journey from agency worker to owner and how she got to an exit.

Podcasting is about to be the new shiny Communications toy, but is it for every company or executive? What does this boom say about the rise of voice and impending need for designing corporate audio strategies? Nick Ruffini, founder of Revoice Media, takes us to school on all this and more.

Are you an independent or thinking of becoming one? This roundtable of seasoned industry vets gets down to brass tacks about the worst rookie mistakes and how to avoid them.

Traditional PR agencies are fast emerging as a major hiring force of independent PR talent. Hear from two pros with tales from the field and things to watch out for.

Canna PR pioneer, Heidi Haller Groshelle, talks with Nicole about the fast-growing Canna industry and the opportunities and challenges it’s created for PR and Marketing professionals looking to cash in on The Green Rush

The Business of PR Podcast explores the ways PR and Communications operates as a core business function and a powerful tool to drive business growth, increase influence, and create positive change in society.