Podcasts about traditional pr

Chapters:00:00 Introduction and Yearly Recap01:06 Launching the New Magnesium Product04:50 Challenges and Successes in Marketing08:59 Customer Service and Community Engagement11:57 The Impact of Influencer Endorsements15:22 Navigating Business Decisions and Setbacks18:43 Maintaining Quality and Customer Trust31:46 The Power of Traditional PR and Word of Mouth32:06 Influencer Marketing: A Genuine Approach33:09 The Importance of Long-Term Commitment34:48 Personal Experiences with Supplements43:13 Podcast Highlights and Memorable Guests52:53 Reflections and Goals for the Future01:00:12 Wrapping Up the Year and Looking AheadListen to the podcast on:▶︎ Apple Podcasts▶︎ Spotify Follow Elle-Sera for more:▶︎ Facebook ▶︎ Instagram▶︎ LinkedInAbout Elle-SeraHormones aren't JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now. Let's stop diminishing the way we feel because of our hormones, by uttering those three little words: “I'm just hormonal”, and start embracing the power you can have over them. Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.Recorded and Produced by Liverpool Podcast Studios▶︎ Web ▶︎ Instagram▶︎ ...

Whether you're a seasoned 7 or 8 figure entrepreneur OR in the earlier stage of business, publicity MUST be a part of your strategic plan in 2024.   In this episode, we're blessed to feature a PR icon, Brielle Cotterman - who will also grace our Joyful Business LIVE stage in September (learn more about this Holy Spirit-soaked 3-day intensive business conference for Christian women: https://www.judyweber.co/joyfulbusinesslive).   Brielle is a TEDx Speaker, Contributor at Entrepreneur, Activist Against Domestic Violence, Publicity Expert, and Founder of the Influential Leader Agency.  Additionally she is a 2019 Epic Award Nominee from the National Association of Women Business Owners and named a finalist for 2023's Most Admired Woman Entrepreneur by Today's Woman Magazine.    Brielle has spent over a decade helping clients scale to multiple 7 figures and beyond by building world-renowned personal brands and leveraging their stories to create speaking tours, author award-winning books, procure media placements & inspire millions. Her clients are regularly featured in: Inc., Forbes, Fast Company, Martha Stewart Living, Cosmopolitan and many more! On a personal note, she is a survivor of attempted murder and domestic violence and is a staunch advocate fora world where intimate partner abuse is not tolerated and survivors are met with empathy.  LISTEN to discover why PR is particularly important in today's global marketplace (& how YOU can procure publicity today, no matter what stage of business you're in), including: - why the traditional agency approach to securing PR is NOT in service to their clients - the important pre-pitch preparation (to maximize every opportunity) - the differences between those who leverage PR opportunities v. those that flop - why PR is a tool to go all-in on, today - 2 vital paradigm shifts you need to make to swing WIDE the doors of opportunity - the key to making impact every time you open your mouth  - expert tips on how to communicate to inspire action - why story captivates (and how to OWN yours) - how (& why) to celebrate EVERY win ** PLUS ** - a PREVIEW of what to expect when you attend our upcoming women's business conference, Joyful Business LIVE, including: -learn the 4 tiers of leadership -know which YOU are (& why that matters in PR) -building your personal brand; & -specifics around how to amplify your publicity GRAB Brielle's Profitable Storytelling Framework (request YOUR copy: DM 'Joyful Business' to Brielle on IG: https://www.instagram.com/briellecotterman  SECURE YOUR SEAT to Joyful Business LIVE - SAVE 50% with Discount Code: BRIELLE50: https://www.judyweber.co/joyfulbusinesslive    CONNECT with Brielle: https://www.instagram.com/briellecotterman    Learn more about Brielle in her premier episode on the show, Episode 215. ____________________________________ JOIN 100+ other women at our inaugural in-person event: Joyful Business LIVE 2024, Sept. 16-18th! A Holy Spirit SOAKED experience where you'll not only learn – but begin to master – YOUR copy & put a strategic PR plan, in place!  We've got not only amazing concepts to teach you, but we've structured this in-person event to include implementation time, hot seat coaching AND networking & fellowship time (PLUS free time to walk literally across the street to dip your toes in our white quartz sand & the gorgeous blue-green water of the Gulf of Mexico).   GUEST SPEAKERS include: Brielle Cotterman (PR expert), Haley Slade (Messaging Expert), Dr. Jennifer Blossom (Leadership expert) & Special Guest Speaker: Eileen Wilder.   SAVE YOUR SEAT (& get all the details): https://www.judyweber.co/joyfulbusinesslive    Ready to make your first $100K? Join the Joyful 6 Figures Accelerator to curate, market & sell an irresistible higher-ticket offer, as you become a faith-fueled CEO!   Is 2024 the year you scale from 6 to 7 figures? Join the Joyful Scaling Mastermind and master Advanced Marketing, Selling & Operations strategies to 2x your profit, while reducing your workweek by 20%   >> Submit your business-growth questions to support@judyweber.co; you may WIN a ‘hot seat' with Judy to be heard on the Joyful Business Podcast   Connect with Judy: YT: https://www.youtube.com/@JoyfulBusinessforFemaleCEOs LinkedIn: https://www.linkedin.com/in/judyweberco/Instagram: https://www.judyweber.co/instagram   >> Learn how to work with Judy:  www.judyweber.co   >> Get text updates by texting COMMUNITY to 610-638-2310  (you'll snag a FREE biz-building resource to welcome you)

Think you know Public Relations? Think again. Find out why measuring “brand” is a waste of time and money, how Millennial values can save your business, and why crisis communications planning is a non-negotiable from BLASTmedia President Lindsey Groepper.

The Critical Connection Between Traditional PR Services and Social Media MarketingIn this conversation, Mark speaks with the minds behind Brand Groupies, Carrie Balog and Lauren Genest. Join us as we delve into their journeys from fashion and PR backgrounds to becoming trailblazers in the architecture industry.Carrie Balogh, Founder & CEO of Brand Groupies, brings over 25 years of visionary entrepreneurship to the table. With a rich history in brand development, public relations, social media, and marketing, Carrie has become a stalwart in delivering exceptional experiences for clients across various sectors.Lauren Genest, Partner & President of Brand Groupies, is a creative and strategic force in corporate communications and public relations. With two decades of experience, Lauren shares insights into shaping executive public personas and implementing strategies for increased client visibility and long-term brand growth.Together, Carrie and Lauren discuss the crucial elements of consistent messaging, developing a compelling brand story, and crafting effective strategies for social media and PR. Gain valuable insights into choosing the right platforms for posting content and the evolving role of technology in the industry. Uncover the future vision of Brand Groupies and how they continue to shape the landscape of personal branding.Whether you're an architect, entrepreneur, or branding enthusiast, this episode is packed with actionable takeaways. Join us as we explore the fascinating journeys, industry insights, and expert advice that will empower you to build a strong and lasting brand presence.This week at EntreArchitect Podcast, The Critical Connection Between Traditional PR Services and Social Media Marketing with Lauren Genest and Carey Balogh.Connect with Lauren and Carey at Brand Groupies, or follow them on Instagram and LinkedIn.Please visit Our Platform SponsorsGo to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.

This is an episode with show notes from the Duct Tape Marketing Podcast.Back in the day, you know ten years ago, I built some form of media relations into every marketing plan. As digital channels have taken more and more attention, it's easy to push traditional media coverage aside, but do so at your own risk.Getting a nice mention in a magazine or newspaper read by your ideal client is an awesome awareness and trust builder, but today it also comes with a high authority website link making it even more potent.My guest for this week's episode of the Duct Tape Marketing Podcast is Christina Nicholson. She is a former TV reporter and anchor who is on the other side of the desk these days, helping small businesses tell their stories as the founder of Media Maven. She and I discuss best practices for getting the media's attention and improving your PR efforts.Nicholson is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.What you'll learn if you give a listen:How to create a PR plan as part of an overall marketing planWhat role PR plays in personal brandingWhat businesses should look for in a PR firmKey takeaways from the episode and more about Christina Nicholson:Learn more about Media Maven.Connect on Facebook.Follow on Twitter.Connect on LinkedIn.Follow on Instagram.Email Christina@MediaMavenAndMore.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Are you still relying on a traditional human resources mentality to grow and manage the people within your organization? If so, it's likely keeping you from acquiring and retaining top talent. Effective human resources departments have embraced a new paradigm, “Human Capital Management” (HCM). This ideology recognizes that employees are assets managed and developed through a system of activities. Such a system considers acquiring, growing, keeping, and optimizing your workforce. It is essential to understand the difference between a resource and an asset. We use resources, but we grow assets. Leadership must refine all elements of their system to extend the life of those assets and achieve a maximum return on investment in them. Howard Shore discusses HCM vs. Traditional HR practices in this episode of Restoration Today! You can also read his C&R article on this topic here.

Are you still relying on a traditional human resources mentality to grow and manage the people within your organization? If so, it's likely keeping you from acquiring and retaining top talent. Effective human resources departments have embraced a new paradigm, “Human Capital Management” (HCM). This ideology recognizes that employees are assets managed and developed through a system of activities. Such a system considers acquiring, growing, keeping, and optimizing your workforce. It is essential to understand the difference between a resource and an asset. We use resources, but we grow assets. Leadership must refine all elements of their system to extend the life of those assets and achieve a maximum return on investment in them. Howard Shore discusses HCM vs. Traditional HR practices in this episode of Restoration Today! You can also read his C&R article on this topic here.

James has been immersed in the publishing industry for over 20 years and brings a wealth of experience and expertise to the SellerRocket team. Listeners will benefit from his perspective on the evolution of e-com from a publisher perspective. Small, medium and large sized Amazon sellers will gain insight on how to best work with publishers to drive sales and maximize ROI. In this episode, you will learn What are some alternative promotional options for ecommerce sellers that are alternative to affiliate programs, link swaps and Traditional PR for sellers How do you define e-com PR and what makes it different from regular PR How can an ecommerce business become a part of and leverage the editorial recommendation channels on Amazon and other marketplaces Examples of businesses that have successfully launched e-com PR campaigns For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Learn how Digital PR can help SEO, How Digital PR strategies work and much more with Jasmine Granton and Alex Hickson: 2:19 How Digital PR Overlay with Link Building & Traditional PR? 5:04 What are common Digital PR Goals? 8:36 Top Digital PR Mistakes 13:07 Digital PR Validations 16:20 The Building Blocks for Successful Digital PR -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/

Is PR dead? Not exactly, but it's safe to say that traditional PR has gone the way of the dinosaurs. A shiny new press release alone just doesn't cut it these days. Companies now need to do so much more in the PR space, and that's what Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, discuss in this episode. They explore why traditional PR tactics aren't effective anymore, what companies should be doing instead, and how you can measure the results of any strategies you try out. Find out: Why traditional PR is dead What companies should be doing instead Metadata's current PR strategy How to measure the impact of PR strategies Catch the full episode to learn why traditional PR is dead and what you need to be doing instead. 0:00 – 1:32 Introduction 1:33 – 6:36 What PR really means 6:36 – 15:27 How traditional PR has changed 15:27 – 19:09 What companies should be doing moving forwards 19:10 – 23:36 What's holding companies back 23:36 – 28:17 What we're doing at Metadata to do PR differently 28:17 – 30:50 Why you should lead with expertise in all your content 30:50 – 35:06 The benefits of employee advocacy 35:06 – 39:35 Metadata's journey to becoming a media company 39:35 – 44:01 Why measuring PR is such a challenge 44:01 – 45:08 Outro

Christian public relations! Is there much difference between them and traditional PR? How can one practicing Christian PR work within the traditional setting?  Can a traditional PR organization accommodate Christian PR practitioners?  What hurdles do Christian PR practitioners face when dealing with traditional media?  Guests Dr. Amanda Staggenborg, George Fox University and Reverend Brian Fesler, Religion Communicators Council discuss these issues and more in this informative episode.  Listen!  Learn!  Share!Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)

Christian public relations! Is there much difference between them and traditional PR? How can one practicing Christian PR work within the traditional setting? Can a traditional PR organization accommodate Christian PR practitioners? What hurdles do Christian PR practitioners face when dealing with traditional media? Guests Dr. Amanda Staggenborg, George Fox University and Reverend Brian Fesler, Religion Communicators Council discuss these issues and more in this informative episode. Listen! Learn! Share! --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

Deirdre Breakenridge is an author, entrepreneur, and CEO at Pure Performance Communications. As a 30-year veteran in public relations (PR) marketing and branding, she's worked with senior leaders at Fortune 500 companies.  Deirdre is the author of seven business books, including Answers for Modern Communicators which was recently named one of the 100 best storytelling books of all time by BookAuthority. Deirdre is also the host of the podcast, Women Worldwide, which is in its sixth year and has nearly 2 million downloads.  Today, we're going to discuss modern public relations and how it works alongside marketing. Public Relations Then and Now  Bill Gates said, “If I was down to my last dollar, I would spend it on public relations.” PR is a great way to build awareness and credibility while protecting our reputation through the media, social media, and within our communities. Our goal should be to find the positive messages and stories in our organizations and share them with consumers. Since PR is such an effective way to build our businesses, we need to be aware of how the industry is changing.  When Deirdre entered the public relations industry, it looked very different than what it does today. Traditional PR was about writing press releases to hand out to news outlets, who would then share our story. However, this approach of trying to control the messages sent out to consumers doesn't work as well with modern media. Our stories, whether good or bad, can be spread on social media in seconds.  The Pew Research Center found that 86% of Americans get their news from their smartphones or computers, over radio, television, and print publications. This means consumers don't have to rely on news outlets to learn about our companies anymore. They have Google. They have Facebook. While 68% of Americans still get news from news websites and apps (traditional PR can still work), nearly just as many look to social media. According to a study, 53% of Americans say they get news from different social media platforms (Source: Pew Research Center). A news outlet may wait for a press release, but social media doesn't wait around for an email to share a story.   PR professionals need to adjust to the fact that people have a wide variety of media outlets and platforms where they can get their stories. Today, many stories don't flow out of a company's communication department. The stories are created inside communities on social media. We don't have as much control over the stories that get shared as we did before. Instead, people are citizen journalists and the power of the story lies in their hands-on social media. Modern media has become increasingly interconnected with marketing.  5 Ways to Effectively Implement Modern Public Relations  Here are five ways our companies and businesses can effectively use modern public relations.     Monitor Social Media   Often a story about our brand or company will find its way on social media before we know about it. Social media monitoring is essential to see how we're perceived by our audience. We need to watch for the negative comments so we can catch them early on and find a way to amend them, while also watching for the positive comments so we can learn what stories our customers resonate with and continue to share them.  It only takes a few negative comments or missteps for our image to be impacted and our reputation to go down the drain. If we aren't monitoring our social media channels, we won't know when a negative story about our brand is circulating the web, and we won't be able to take action to fix it. With modern PR, it's our responsibility to monitor everything affecting our brand.  There are different tools and platforms we can use to monitor how our brand is perceived on social media. Deirdre recommends the free plan of Hootsuite. It can help us see who's talking about our brand on social channels and what the conversation points are about.  Deirdre also recommends using Notified by Intrado, another platform that lets us monitor digital conversations. Notified can help us craft our stories and reach out to journalists through the platform, monitor and measure how well we're doing, and see how much engagement our brand has.  Talkwalker is another social listening tool Deirdre finds useful. Talkwalker has an AI-powered analysis that provides real-time insights into what's happening on all social channels and online media.   Be Active on Social Media   We shouldn't just monitor social media. We should be actively engaged on all platforms to share positive stories about our brand. We have to realize that many stories develop away from the media. Even major media outlets keep an eye on social media for new stories. If we aren't putting positive stories and messages about our brand out onto the world wide web, who will? One of our main goals should be to enhance our online presence.  As we become active on social media, this is where we begin to see a huge overlap in PR and marketing. With marketing, we want to create content to market our brand and with PR we want to create content to build our reputation. With both, we want to build relationships with our customers. The majority of our customers are likely active on social media platforms. We can engage with them through our content to build those relationships.    Build Relationships   We should develop good relationships with media outlets and influencers.   When it comes to getting our stories out in the media, it helps to have good contacts. When we've developed good relationships with producers, editors, or journalists at media outlets such as CNN, New York Times, or other local news sources, it is easier to reach them and get our story out. Even if a story is released on social media first, we can bring in experts who can comment on the stories. We can foster relationships by getting to know editors or journalists really well.  Once we know and understand the agenda of a journalist or outlet, it's a lot easier to creatively pitch a story to promote our expertise. It's important to remember that, when we want to be in the news or want to be covered, it's not just about our agenda. It's about their agenda as well. We have to think about what the media wants to share and why they want to share it.  Sometimes media outlets may release a negative story about our company. This is another great reason why we should be developing relationships. If a company releases a story that will reflect badly on our brand, we can get in contact with them sooner to make amends if we already have a relationship with them. I have found that recently, a lot of what PR practitioners do is repair reputations. They need to know when to make comments on stories and when to leave them alone.  Not only should our PR practitioners focus on building relationships with the media, but they should also start building relationships with influencers. According to a Global Communications Report, 60% of PR executives believe influencer marketing is becoming a vital part of PR (Source: MediaKix). We can use our PR department to help reach out to influencers to share our brand messages.  Since public relations is about credibility, public opinion, and shifting opinions, it is great to align with other influencers who have credible brands. Whoever we align with will be a brand representative.    Work with the Marketing Team   PR and marketing often overlap. Teamwork between these two critical components of our business can be the difference between success and failure.  Search engine optimization used to be separate from PR, but this has changed. PR is all about storytelling and content. In fact, “80% of PR professionals and marketers believe the future is digital storytelling.” (Source: mediakix.com) We have to understand how we are tagging our content and what descriptions we are using. We also need to be on the same page with marketing. Who is using our content? How are they optimizing? How do we optimize together? When a campaign is rolling out through marketing, the best thing the marketing department can do is have the public relations team on board and ready to gauge public perception over a campaign. We shouldn't have to guess what's going on.  We don't want to have “silo working” within our organizations. Silo working happens when different departments don't communicate with other individuals they work with. This can create a huge problem as it leads to misunderstandings and confusion, reducing efficiency.  Deirdre said we can help break down work silos by helping our PR and marketing teams understand what each other's jobs are. Deirdre said that she once had a training session with PR and marketing and found that each department didn't know what each other's day looked like. To fix this, it helps to have a buddy system where we share what we do or walk a day in someone else's shoes. This can open our eyes to what others are doing, why they're doing it, and how we can help each other.  We should have closer internal communication. Collaboration and innovation have to start with the entire team.    Be Conscious of What We Say and Do   Above all else, if we want to have a good brand reputation, we have to actually be good. We need to make sure we are staying positive, staying true to our brand, and providing value to our customers. A news outlet can't write a bad story about us if there isn't one. They also can't write a good story about us if there aren't any.  Deirdre believes that modern PR is a responsibility. What we do and say is part of this responsibility. It's essential to know what goes on around our brand. It's as if we're in a fishbowl. Everything we do is seen by everyone else, emphasizing the need to be open and transparent. Our stories must show ethics and good judgment. In the current saturated media landscape, we want to be the experts who bring helpful information.  A PR executive can help our company say and do the right things. They help us interact with the media and can provide advice on touchy subjects. For example, in 2020, the Black Lives Matter Movement became so powerful and important, that many businesses decided to come out and release a statement supporting it. With such controversial and deeply emotional topics, our brand needs to be careful about what we say and don't say. A PR specialist can help us with that.  Key Takeaways Thank you so much Deirdre for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: PR has changed. Many stories no longer flow out of a company's communication department. The stories are created inside communities on social media. Social media monitoring is essential to see how we're perceived.  We should be actively engaged on social media to share positive stories about our brand. We should develop good relationships with media outlets and influencers. It's better to have 10 really good relationships with media professionals than to have a list of 100 connections that barely know us. PR and marketing leaders should collaborate and lead the way for their teams to collaborate.    Connect with Deirdre  If you enjoyed this interview and want to learn more about Deirdre or connect with her, you can find her on LinkedIn. You can also visit her website at  www.deirdrebreakenridge.com. Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  What are the most effective PR strategies you've used to share your stories and messages? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/132-how-to-effectively-implement-modern-public-relations/ 

Is "influencer marketing" new? Do influencers make traditional public relations and marketing communications obsolete? These are questions https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) discuss in today's episode. Merriam-Webster defines influence as "the power or capacity of causing an effect in indirect or intangible ways." In marketing, the use of "influencers" existed long before the digital era. Any celebrity, athlete, public figure, or scientific expert who could influence a buyer's decision was (and is) considered an influencer. But the rise of social media influencers with their own audience or following -- usually on platforms such as Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, etc -- has begun to change the way companies and marketing agencies alike think about the marketing mix. Influencer marketing is a strategy and a tactic, not unlike other marketing communications tactics. You still have to have a good story to tell, good content to share, and a good understanding of your target audience. Read Abbie Fink's blog post for this episode: https://hmapr.com/csom-influencer-marketing/ ("Does Influencer Marketing Make Traditional Marketing Communications Obsolete?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/influencers-celeb-endorsement/ ("Is Influencer Marketing Just the New Celebrity Endorsement?" by Marissa Baker) https://hmapr.com/reaching-generation-z-in-2021/ ("Reaching Gen Z in 2021" by Justin Liggin) https://hmapr.com/mega-influencers-vs-micro-influencers/ ("Mega-Influencers vs. Micro-Influencers" by Autumn Jarrett) https://hmapr.com/influencer-report-insights/ ("Insights from Influencer Report" by Alison Bailin) https://hmapr.com/influencer-marketing-101/ ("Influencer Marketing 101 – Making Powerful Connections" by Rachel Brockway) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

Back to school means a time to continue to learn, grow, and achieve great things. Typically the term is used for those starting back up the school year after summer break. It’s also a season to start anew i.e. new jobs, new careers or learn a new skills to enhance your current potion to make more money. On today's episode PR Girl Rant!  Back-to-School series, I chat with Monique Ruff-Bell, Event Director for Money20/20 USA  & VP of Events, Ascential plc. (public limited company), on the topic of Going Beyond Traditional PR -What Corporations Are Looking For in a PR Professional/Agency".  Monique shares in her professional development, insights and tips on working with public relation agencies. 

Traditional PR agencies are fast emerging as a major hiring force of independent PR talent. Hear from two pros with tales from the field and things to watch out for.

This podcast explores the differences in what Digital PR is, what it isn't, and how Digital PR differs from Traditional PR.

Lee Odden from TopRank Marketing shares his insights on the intersection of PR and online marketing In the past, traditional PR held a unique role — usually independent of the marketing department. But now, the role of PR has evolved — forming a symbiotic relationship within the online marketing framework. But while PR has evolved,... Listen to episode

Visit EOFire.com for complete show notes of every Podcast episode. Josh is the founder of SavingsAngel.com, appearing on TV or radio more than 1,000 times plus a weekly syndicated newspaper column & TV segment in 50 cities. He’s the founder of UpEndPR.com – a service that helps startups get big publicity.

John Interviews David Lamb My guest for this week’s episode of the Consulting Spark podcast is David Lamb, of David Lamb […] The post The Role of Traditional PR and Advertising in Today’s Marketing World appeared first on Duct Tape Marketing Consultant.

Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Christina Nicholson Podcast Transcript Back in the day, you know ten years ago, I built some form of […]

Welcome to episode 181, this weeks episode is focussed on an interview with Janet Murray from Soulful PR. I appeared on her podcast recently and since then she has been achieving great things with LinkedIn so I thought you would all like to hear from her. But first… Interesting Stuff I Saw This Week Bumblebizz is now live! LinkedIn to launch Talent Insights in 2018 Janet Murray spent 17 years as a freelance journalist before setting up her Soulful PR business. She now focusses on helping people to ‘pitch’ into the media to get better exposure for their business. Key things I took from this episode; Traditional PR is not enough anymore Four areas of PR you should be paying attention to on a regular basis; Publishing content on your website Email marketing / newsletter Social media posting and activity Press coverage (show the results on your website) To build relationship with journalists you have to read the papers, show patience and work at getting to know them. Be aware of what is going on and when a story breaks that is relevant to your specialism, contact relevant journalists via Twitter or call them. They are always looking for stories so you are potentially being really helpful. Make a list of relevant journalists on Twitter and LinkedIn (mainly Twitter) - find them via a Google search/alerts. #journorequest on Twitter can be helpful Media enquiry services such as Response source, help a reporter out and source bottle Journalists like to call (for speed) so put your telephone number in your profile (summary not headline) and Twitter bio Make sure you have relatively recent Articles and videos in your profile so that a journalist or producer can see that you can write and appear comfortable in front of a camera. Clarity in your headline is key….journalists needs to see quickly exactly what your niche is (arguably this is true for everyone, not just journalists) Journalists always ask “Why do people need to hear this now?” ‘Everything is potentially content’ If others care about it then it will probably fly on LinkedIn. People are more interested in ‘how’ you work than what you do but PR about the ‘how’ allows you to talk about the ‘what’ Win a free 60 minute PR strategy session with Janet (worth £300+vat). You can read more about these sessions here You can enter this free prize draw by entering your details below Links to other things mentioned in this interview; Cara Mackay’s LinkedIn profile Book - Your Press release Is Breaking My Heart Media diary Soulful PR Studio The Soulful PR Podcast If you have any questions that you want me to ask Janet, I will be happy to do so if you drop me a voicemail (link on the right edge of this page) or email me at mark@linkedinfomed.com

The PR industry as a whole is challenged with making the leap from traditional public relations to the world of digital marketing. CMOs ponder how to integrate the different elements of their marketing mix and the best kind of agency to work with. In this InkCast episode, EVP and Chief Content Officer Tina Cassidy discusses earned, owned and paid marketing strategies to create something fun, sticky, entrepreneurial, and drive business.

Traditional PR is something that we don’t talk about much on the Exposure Ninja podcast because we are primarily focussed on the Internet and therefore Online PR. But in this episode, Christina Nicholson of Media Maven explains how businesses can tap into the authority and credibility generated by ‘regular’ PR.  We also discuss what TV and media editors are looking for, and the mistakes that many businesses make which mean their pitches get totally ignored so that you can make sure that your pitches are successful. For show notes, head to https://exposureninja.com/episode41 To download a free copy of Christina’s book, visit http://www.mediamavenandmore.com/exposure/

In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single dollar. Time Stamped Show Notes: 00:27 – Today's topic: How Small Businesses Can Get Started with PR Without Hiring an Agency 00:36 – Public relations is still relevant today 00:49 – Eric recommends HARO or Help a Reporter Out 00:54 – You can find reporters who are also looking for help 01:04 – They have all sorts of categories of stories that you don't expect 01:16 – Monitor it and get daily alerts 01:28 – Neil, as a startup, loves using agencies and individual people 01:37 – Chris Barrett is a performance-based PR rep 01:47 – Traditional PR people don't think that Chris' model is healthy for the space 01:55 – Chris still continues with his model and has also worked with Eric 02:14 – Pay per performance is definitely an option 02:21 – PRLOG is another tool that you can use 02:28 – “The best PR isn't what most people think of” 02:36 – Neil hit people up in their space and he helped them out for free 02:44 – Get them to blog about your business in exchange for the “help” 03:06 – You can also use Mail Merge to reach out to people 03:22 – JournoRequest can also do PR for you 03:33 – Take a look at your dimensions and your competitors' as well 03:51 – Have the monitoring tools in place 03:56 – PR is a numbers game 04:22 – Another tool is Radio Guest List which is similar to HARO, but for audio 04:56 – BlogDash will make blog outreach easier 05:15 – Marketing School is giving away a one year annual subscription to LeadQuizzes which allows you to collect leads from the quizzes you made 05:30 – To win, rate, review, and subscribe to Marketing School 05:33 – Text MARKETINGSCHOOL to 33444 05:43 – Neil used LeadQuizzes on his website, Nutrition Secrets 06:18 – That's it for today's episode! 3 Key Points: PR is still relevant today and even small businesses need it – it increases brand awareness. Pay per performance is an option that you can try, especially if you're a small company. PR is a numbers game – track your dimensions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single dollar. Time Stamped Show Notes: 00:27 – Today’s topic: How Small Businesses Can Get Started with PR Without Hiring an Agency 00:36 – Public relations is still relevant today 00:49 – Eric recommends HARO or Help a Reporter Out 00:54 – You can find reporters who are also looking for help 01:04 – They have all sorts of categories of stories that you don’t expect 01:16 – Monitor it and get daily alerts 01:28 – Neil, as a startup, loves using agencies and individual people 01:37 – Chris Barrett is a performance-based PR rep 01:47 – Traditional PR people don’t think that Chris’ model is healthy for the space 01:55 – Chris still continues with his model and has also worked with Eric 02:14 – Pay per performance is definitely an option 02:21 – PRLOG is another tool that you can use 02:28 – “The best PR isn’t what most people think of” 02:36 – Neil hit people up in their space and he helped them out for free 02:44 – Get them to blog about your business in exchange for the “help” 03:06 – You can also use Mail Merge to reach out to people 03:22 – JournoRequest can also do PR for you 03:33 – Take a look at your dimensions and your competitors’ as well 03:51 – Have the monitoring tools in place 03:56 – PR is a numbers game 04:22 – Another tool is Radio Guest List which is similar to HARO, but for audio 04:56 – BlogDash will make blog outreach easier 05:15 – Marketing School is giving away a one year annual subscription to LeadQuizzes which allows you to collect leads from the quizzes you made 05:30 – To win, rate, review, and subscribe to Marketing School 05:33 – Text MARKETINGSCHOOL to 33444 05:43 – Neil used LeadQuizzes on his website, Nutrition Secrets 06:18 – That’s it for today’s episode! 3 Key Points: PR is still relevant today and even small businesses need it – it increases brand awareness. Pay per performance is an option that you can try, especially if you’re a small company. PR is a numbers game – track your dimensions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Josh is the founder of SavingsAngel.com, appearing on TV or radio more than 1,000 times plus a weekly syndicated newspaper column & TV segment in 50 cities. He’s the founder of UpEndPR.com – a service that helps startups get big publicity. Sponsors DesignCrowd: Post your design project on DesignCrowd today and get a special $100 VIP offer! Visit DesignCrowd.com/fire and enter the discount code FIRE when posting your project! Square Invoices: Get paid for your services fast and easy! Visit Square.com/fire to start sending invoices free – and get free processing on up to $500 dollars in sales!

Indie authors have long taken pride in their ability to use the tools at their disposal to create works of fiction and nonfiction that easily rival the quality and appeal of those published through the traditional channels. But using the traditional PR (public relations) channels has been a bit of an enigma to this point […]

Do you want to be featured in The Huffington Post or Forbes or your industry's leading magazine, but you have no idea how? Today's guest, Janet Murray, has your answers. Janet and I recently met at a Youpreneur community gathering in London and we got on like a house on fire! With her 15 years of experience in the PR industry I knew I had to bring her on the show. Having written for every publication you can think of - and a few more - she's a wealth of PR knowledge. On this edition of Youpreneur FM Janet shares how to formulate a successful story idea for your ideal publication, whether or not you need a PR firm and her top tips for your email pitches. It's another goldmine of knowledge so get your pen and paper handy then listen in! Essential Learning Points From This Episode: How to know which media your audience is tuned into. What is the mother of success? Do you have to know how to write a press release? Where is the real PR gold in your business and how do you find it? How to leverage previous coverage to land bigger media outlets. Much, much more! Important Links & Mentions From This Episode: Janet Murray's website (http://janetmurray.co.uk/) Janet Murray's podcast (http://janetmurray.co.uk/category/podcast/) Soulful PR (http://janetmurray.co.uk/what-is-soulful-pr/) Janet Murray on Twitter (https://twitter.com/@jan_murray) Episode 106 - How to Become a PR Ninja with Peter Shankman (https://www.chrisducker.com/podcast/pr-ninja-peter-shankman/) (www.youpreneuracademy.com) Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes (https://www.chrisducker.com/itunes) , they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to (https://www.chrisducker.com/itunes) , to get automatic updates every time a new episode goes live!

At Roundpeg we spend a lot of time with clients focused on using social media to “tell their story” Long before social media, there was PR. And even today, in a very wired world, there is still a role for traditional PR. In today's episode, we talk about the role of traditional public relations in your marketing mix with Jennifer Reginer, an Indianapolis Public Relations professional. As an BohlsenPR account executive, Jennifer works clients such as Rich Mullins Film, Masala Bhangra, Indy Food Swap, Green Lab and with indie authors through client Author Solutions

Meg recaps her visit to SES San Francisco 2010, plus Brandy and Meg discuss a recent AdAge article on How Social Media Is Helping Public-Relations Sector Not Just Survive, but Thrive, plus PRWeb lists the 25 Essential PR Bloggers You Should Be Reading.