Engagious

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Conversations with professionals making an impact at the crossroads of branding, content creation, storytelling, and market research. Hosted by Engagious CEO David Paull.

Engagious


    • Jun 7, 2020 LATEST EPISODE
    • infrequent NEW EPISODES
    • 29m AVG DURATION
    • 21 EPISODES


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    Latest episodes from Engagious

    Podcast: Ryan Serhant, Selling an Audience Like Serhant

    Play Episode Listen Later Jun 7, 2020 14:56


    Engaging an audience is hard enough through one medium, but imagine having to do it across four?! That’s what this episode’s guest, Ryan Serhant, has been able to master. You may know of Ryan from his hit TV shows, “Million Dollar Listing New York” and “Sell It Like Serhant.” Or, maybe you’ve heard he has a book coming out also titled, Sell It like Serhant. Or, maybe you watch his weekly YouTube vlog. Or, maybe you trade in multimillion-dollar New York real estate and have worked with Ryan on a deal. I’m exhausted just writing this post and all of that is Ryan’s life! In each case, he succeeds by engaging an audience (be it an audience of one or millions) and drawing them to him. It’s for this reason that we’re thrilled to have him on the podcast to see what we can learn from him.

    Engagious Podcast: Aaron Draplin, Authentic by Design

    Play Episode Listen Later Dec 4, 2019 39:14


    (A video version of this episode can be viewed on our Engagious YouTube Channel here: https://youtu.be/Wek5M3a76F8) My guest for this podcast episode is Aaron Draplin, graphic designer, author and founder of Draplin Design Co. (DDC). Why would I interview a graphic designer on the Engagious Podcast? Because Aaron is not only an award-winning designer who's done amazing work for Nike, Burton Snowboards, Esquire, and Ford Motor Company among others, he's also an author and captivating speaker who's authentic style comes across not only in his craft but in his method of connecting with audiences of all shapes and sizes. I've been wanting to talk with Aaron for a long time to get the stories behind some of the projects he's work on like the Voyager 2 poster he did for NASA, designing a US Postage stamp, and developing the popular FIELD NOTES notebook brand.

    Podcast: Aaron Draplin, Authentic by Design

    Play Episode Listen Later Dec 3, 2019 39:14


    (A video version of this episode can be viewed on our Engagious YouTube Channel here: https://youtu.be/Wek5M3a76F8) My guest for this podcast episode is Aaron Draplin, graphic designer, author and founder of Draplin Design Co. (DDC). Why would I interview a graphic designer on the Engagious Podcast? Because Aaron is not only an award-winning designer who's done amazing work for Nike, Burton Snowboards, Esquire, and Ford Motor Company among others, he's also an author and captivating speaker who's authentic style comes across not only in his craft but in his method of connecting with audiences of all shapes and sizes. I've been wanting to talk with Aaron for a long time to get the stories behind some of the projects he's work on like the Voyager 2 poster he did for NASA, designing a US Postage stamp, and developing the popular FIELD NOTES notebook brand.

    Engagious Podcast: Priscilla McKinney, Little Bird Marketing

    Play Episode Listen Later Oct 4, 2019 48:32


    On this episode, I talk with Priscilla McKinney, CEO of Little Bird Marketing and host of the podcast Ponderings from the Perch. In addition to being a world class marketer and cultural anthropologist, Priscilla has carved out an exciting niche for Little Bird Marketing, helping market research companies reach their full potential. Priscilla is as genuine and practical as they come. I learned a ton from talking with her.

    Podcast: Priscilla McKinney, Little Bird Marketing

    Play Episode Listen Later Oct 3, 2019 48:32


    Welcome back to the Engagious Podcast. On this episode, I talk with Priscilla McKinney, CEO of Little Bird Marketing and host of the podcast Ponderings from the Perch. In addition to being a world class marketer and cultural anthropologist, Priscilla has carved out an exciting niche for Little Bird Marketing, helping market research companies reach their full potential. Priscilla is as genuine and practical as they come. I learned a ton from talking with her.

    Podcast: Talking DR with Fern Lee and Tom Shipley

    Play Episode Listen Later Sep 9, 2019 22:33


    On this episode of the Engagious Podcast, I talk with two of the biggest names and trailblazers in the DR business: Fern Lee, CEO of Thor Associates, and Tom Shipley, co-founder and CEO of Atlantic Coast Brands. Fern, Tom and I discuss some of their secrets of success in building multi-million dollar brands and how they've been able to evolve with the times and the tech to stay ahead of the curve. 

    Engagious Podcast: Lonnie Mayne, Positive Power & Red Shoes Living

    Play Episode Listen Later Aug 1, 2019 16:15


    What can a pair of red shoes teach us about running a business and delighting customers? Quite a lot, actually. I had the pleasure of hearing a keynote by Lonnie Mayne, founder of Red Shoes Living. RSL is a consultancy build around Lonnie's five pillars for standing out for the positive in everything we do. Following that keynote, and in advance of his book launch, Lonnie and I sat down to discuss the Red Shoes Living framework and how to start applying it to your life and business right away.

    Podcast: Lonnie Mayne, Positive Power & Red Shoes Living

    Play Episode Listen Later Jul 31, 2019 16:15


    What can a pair of red shoes teach us about running a business and delighting customers? Quite a lot, actually. I had the pleasure of hearing a keynote by Lonnie Mayne, founder of Red Shoes Living. RSL is a consultancy build around Lonnie’s five pillars for standing out for the positive in everything we do. Following that keynote, and in advance of his book launch, Lonnie and I sat down to discuss the Red Shoes Living framework and how to start applying it to your life and business right away.

    Engagious Podcast: Golden Huang, Decoding Visuals & the Science of Semiotics

    Play Episode Listen Later Jun 18, 2019 18:15


    My guest for this episode engages with what is arguably now the largest consumer market in the world—China. Golden Huang is the client manager for The Silk Initiative, an Asia-based food and beverage (F&B) brand consultancy headquartered in Shanghai. Golden has been conducting market research in China for over a decade with a deep knowledge of Chinese youth culture. If you have an interest in the Chinese consumer market, this episode is must-listen for you.

    Podcast: Golden Huang, Decoding Visuals & the Science of Semiotics

    Play Episode Listen Later Jun 18, 2019 18:15


    My guest for this episode engages with what is arguably now the largest consumer market in the world—China. Golden Huang is the client manager for The Silk Initiative, an Asia-based food and beverage (F&B) brand consultancy headquartered in Shanghai. Golden has been conducting market research in China for over a decade with a deep knowledge of Chinese youth culture. If you have an interest in the Chinese consumer market, this episode is must-listen for you.

    Engagious Podcast: Gail Becker, CAULIPOWER of Persuasive Stories and Engagement

    Play Episode Listen Later May 30, 2019 24:25


    You hear stories about people who walk away from a prosperous career to launch a passion project, but don't often get to talk with them about it. Well, in the case of former PR executive Gail Becker, we get the story directly from her. After rising through the ranks in government communications, entertainment, and finally as a president at global PR firm Edelman, Gail walked away to start CAULIPOWER, a cauliflower-based food company inspired by the dietary needs of her kids.

    Podcast: Gail Becker, CAULIPOWER of Persuasive Stories and Engagement

    Play Episode Listen Later May 30, 2019 24:25


    You hear stories about people who walk away from a prosperous career to launch a passion project, but don’t often get to talk with them about it. Well, in the case of former PR executive Gail Becker, we get the story directly from her. After rising through the ranks in government communications, entertainment, and finally as a president at global PR firm Edelman, Gail walked away to start CAULIPOWER, a cauliflower-based food company inspired by the dietary needs of her kids.

    Engagious Podcast: NEXT 2019 Conference Preview, Dr. Eric Solomon

    Play Episode Listen Later May 15, 2019 23:13


    In this Engagious Podcast episode, we speak with Dr. Eric Solomon who will be the keynote speaker at the upcoming Insights Association NEXT 2019 conference. Dr. Solomon has held strategic and marketing positions at Instagram, Google, Spotify, and YouTube. Currently, he is Chief Marketing Officer in residence at Blackbird, offering organizations ‘fractional CMO' services from C-suite marketers.

    Podcast: NEXT 2019 Conference Preview, Dr. Eric Solomon

    Play Episode Listen Later May 15, 2019 23:13


    In this Engagious Podcast episode, we speak with Dr. Eric Solomon who will be the keynote speaker at the upcoming Insights Association NEXT 2019 conference. Dr. Solomon has held strategic and marketing positions at Instagram, Google, Spotify, and YouTube. Currently, he is Chief Marketing Officer in residence at Blackbird, offering organizations ‘fractional CMO’ services from C-suite marketers.

    Engagious Podcast: Dr. Lindsay Portnoy, Engagement IS Learning

    Play Episode Listen Later May 3, 2019 47:31


    On this episode of the Engagious Podcast, our guest is Dr. Lindsay Portnoy. Dr. Portnoy is an educational psychologist, professor, author, and Chief Learning Officer at a company called Killer Snails that creates science-based, experiential learning games for kids. She's an expert in the science of engagement, with both kids and adults, and brings an incredible wealth of experience to the topic.

    Podcast: Dr. Lindsay Portnoy, Engagement IS Learning

    Play Episode Listen Later May 3, 2019 47:31


    On this episode of the Engagious Podcast, our guest is Dr. Lindsay Portnoy. Dr. Portnoy is an educational psychologist, professor, author, and Chief Learning Officer at a company called Killer Snails that creates science-based, experiential learning games for kids. She’s an expert in the science of engagement, with both kids and adults, and brings an incredible wealth of experience to the topic.

    GaryVee Podcast: There’s no “Best” Way to do Content Marketing

    Play Episode Listen Later Apr 22, 2019 22:58


    I put it out there in the universe: I wanted Gary Vaynerchuk on the Engagious Podcast so you and I can learn from him what it takes to use strategic content and digital marketing to grow a business. Well, my friends, thanks to some good...

    Engagious Podcast: Melissa Marshall, Curing the Curse of Knowledge

    Play Episode Listen Later Mar 28, 2019 40:25


    My guest on this week's episode has taken on a monumental challenge... Teaching scientists how to effectively communicate the value and impact of their work to the rest of us. Fortunately, Melissa Marshall is uniquely qualified to tackle this challenge. She's spent 10 years as a communications professor at Penn State University, teaching public speaking and presentation skills, as well as designing new courses for science and engineering students to help them better present their work and delivering a popular TED Global Talk on the topic that has been viewed over two million times.

    Podcast: Melissa Marshall, Curing the Curse of Knowledge

    Play Episode Listen Later Mar 28, 2019 40:25


    My guest on this week's episode has taken on a monumental challenge... Teaching scientists how to effectively communicate the value and impact of their work to the rest of us. Fortunately, Melissa Marshall is uniquely qualified to tackle this challenge. She's spent 10 years as a communications professor at Penn State University, teaching public speaking and presentation skills, as well as designing new courses for science and engineering students to help them better present their work and delivering a popular TED Global Talk on the topic that has been viewed over two million times.

    Engagious Podcast: Rick Cesari, the Czar of D2C Storytelling

    Play Episode Listen Later Mar 7, 2019 37:42


    If you've heard of the brands OxiClean, Sonicare, or GoPro, well then, you've seen the marketing brilliance of this episode's guest, Rick Cesari. Rick is a direct response advertising and marketing veteran who took the Juiceman Juicer to $75 million in sales in just four years. He then brought us the George Foreman Grill and many other top brands. If you sell or market anything, this podcast is for you.

    Great Takes from CRC Part 3, Aligning Behind a Tangible Vision

    Play Episode Listen Later Feb 26, 2019 13:38


    Coming to you once again from the floor at the Insight Association's Corporate Researchers Conference, check out this great conversation with Brianna Sylver, Founder and President of Sylver Consulting. Brianna and I shared a great conversation on how she has applied her expertise to help organizations reach and engage audiences in an ever-more-splintered and short-attention-spanned world.

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