Podcast appearances and mentions of Burton Snowboards

Cathy Quain is a seasoned brand leader with 25+ years driving growth for top lifestyle, luxury, and outdoor brands. She's led DTC, retail, and eCommerce strategies as CEO, President, and VP at companies like Krewe, Manduka, and Burton Snowboards. Now as interim CEO of Compass + Nail, she helps brands build loyalty, scale smartly, and create standout customer experiences.In this episode, Sandra Finkelstein interviews Cathy, who shares her insights on building unforgettable customer experiences, navigating major career pivots, and creating lasting brand loyalty.

In this episode the Ski Moms sit down with Sascha Mayer, co-founder of Mamava to discuss how their innovative lactation pods are making ski resorts more accessible for breastfeeding mothers. Sascha shares her journey from snowboarding enthusiast to entrepreneur, explaining how her experience with Burton Snowboards inspired Mamava's distinctive pod design. The conversation covers the practical features of Mamava pods, their presence at ski resorts like Stowe and Bridger Bowl, and the broader implications for family support in the ski industry. Sascha emphasizes the importance of customer advocacy in driving positive change and envisions a future where ski resorts comprehensively support families, from convenient parking to childcare to lactation spaces. The episode provides valuable insights for both ski resorts aiming to become more inclusive and families seeking better accommodations.Keep up with the latest from Mamava:Website: MamavaInstagram: @mamava_vtFacebook: www.facebook.com/MamavaApp: mamava-breastfeed-on-the-go/id901989849Shop Skida's spring collection here and save 25% with code SkiMomsDay25 at Skida.com Loam Pass is the premier North American mountain biking pass. Loam Pass, gives you over 100 days of access to some of the best mountain biking destinations across the country. Get your pass at https://www.loampass.com/ use code SKIMOMS2515 to save 15% The Ski Moms Mother's Day Gift Guide is live! Check out the full guide at skimom.substack.com or head to theskimoms.co/gift-guides. The Patio Place and Ski Haus helps you make the most of outdoor living. Stop by Salem, Woburn, or Framingham, and head to skihaus.com Support the showKeep up with the Latest from the Ski Moms!Website: www.theskimoms.coSki Moms Discount Page: https://www.theskimoms.co/discountsSki Moms Ski Rental HomesJoin the 13,000+ Ski Moms Facebook GroupInstagram: https://www.instagram.com/theskimoms/ Send us an email and let us know what guests and topics you'd like to hear next! Sarah@skimomsfun.comNicole@skimomsfun.com

Summer 2025 travel plans are stalling as many Americans take a “wait and see” approach, thanks to job worries and rising tariffs. Tired of winning yet? On Caught My Eye, we spotlight a Texas mom who thought Jell-O shots were a great idea for a 5th-grade Christmas party — plus an unexpected story featuring ChatGPT. Our Business Birthday celebrates Jake Burton Carpenter, the pioneer behind Burton Snowboards. Listen, laugh, and learn on this week's The Focus Group. We're all business. Except when we're not. Apple Podcasts: apple.co/1WwDBrC Spotify: spoti.fi/2pC19B1 iHeart Radio: bit.ly/4aza5LW YouTube Music: bit.ly/43T8Y81 Pandora: pdora.co/2pEfctj YouTube: bit.ly/1spAF5a Also follow Tim and John on: Facebook: www.facebook.com/focusgroupradio

Jonathan Weaver is the Chief Marketing Officer at Db Journey Jonathan Weaver is a Global Marketing Leader with roles across Nike SB, Womens & Football, Burton Snowboards and currently at Db having been part of the team to drive the LVMH LLV minority investment. From the UK, living in Portugal with his wife Mareike, and two kids, Lenny and Lilly after living in Portland, USA, Austria, France and the UK. In this episode, he shares his journey through the action sports industry, his early experiences snowboarding, his transition into the corporate world with brands like Burton and Nike and his current role as CMO of DB. He discusses the cultural shifts he encountered, the importance of community in sports, and the strategic growth of DB in the travel gear market.Jonathan discusses: Growing up snowboarding on the dry slopes in the UK.Transitioning into the action sports industry through resourcefulness.Burton provided valuable insights into marketing and brand management.Nike's level of resources and opportunities in sports marketing.Cultural shifts in corporate environments can be challenging but rewarding.CrossFit's similarities with action sports in terms of community and lifestyle.Navigating women's sportswear requires understanding market dynamics. COVID-19 prompted significant career decisions and relocations.DB's growth strategy focuses on leveraging its action sports roots.Planning for the future is essential for career development.You can follow what Jonathan Weaver is up to on LinkedInLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Tod Richards, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Maria Thomsen: A true legend in women's snowboarding. From landing magazine covers to winning Video Part of the Year with Transworld, her style and talent have been pushing the sport in the right direction for years. We dive into street snowboarding, life, powder, tricks, and so much more. Thanks for coming on, Maria! 

In this episode of the XR Motion Podcast, hosts Mike Nova and Andrew Hoag welcome Mark Cernosia, a prominent figure in the animation and motion graphics industry. They discuss the evolution of Camp MoGraph, a unique event that fosters community among creatives, and the challenges faced during its inception and growth, particularly during the COVID-19 pandemic. Mark shares insights into his journey from working at Burton Snowboards to starting his own studio, Profanity Creative, and the importance of collaboration and giving back to the community. In this conversation, Mark Cernosia shares his journey from working at Burton to establishing his own studio, discussing the evolution of 3D modeling, the challenges of balancing family life with creative projects, and the importance of community in the motion design industry. He emphasizes resilience in the face of industry changes and the value of human connection through local meetups and collaborations. --- Support this podcast: https://podcasters.spotify.com/pod/show/xrmotinon/support

To kick off a new series of special episodes here at How I Hire, we're taking a close look at the chief digital officer role. Throughout this series, we'll hear from different C-level executives about their unique functions, responsibilities, and skill sets in order to learn just what it takes to successfully hire – or be hired as – top tier talent. Jamaliya Cobine is an accomplished chief digital officer and digital marketing expert, having spent the past decade plus helping businesses develop their user experience, e-commerce platforms, and strategic digital initiatives. Jamaliya has an impressive track record, working for major brands like Urban Outfitters, Burton Snowboards, Wüsthof, and Topshop. She is currently the CDO of Omorovicza Cosmetics, where she continues her legacy of implementing consumer-centric business strategy, omni-channel technology, and transformative approaches to digital marketing. With in-depth experience across the apparel, outdoor, beauty, home goods, and fashion industries, Jamaliya is the perfect leader to help us learn everything there is to know about the chief digital officer role.Jamaliya and Roy discuss the key functions of a CDO (and how they vary, depending on business structure), how competitive the market is for hiring CDOs, important trends affecting CDOs' work, and much more.Highlights from our conversation include:The scope and primary accountabilities of the CDO role (2:13)Strategy and goal-setting when starting at a new company (4:44)Challenges and opportunities facing CDOs today (6:30)How company structure affects a CDO's functions and responsibilities (12:03)The structure of Jamaliya's team (13:08)Competencies and capabilities necessary to be a successful CDO (17:15)What boards, investors, or CEOs should be aware of when initiating a CDO search (20:00)Common hurdles or barriers to success faced by incoming CDOs (21:28)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

A legendary name in Canadian snowboarding, Andrew Burns stands out for his many video parts and relentless passion for being in the mountains. He embodies the true spirit of a snowboarder. Despite facing numerous physical and mental health challenges, Burns continues to inspire us all to go snowboarding and enjoy the ride. Tune in.

Josh McPain is an unlikely suspectto become a local at one ofthe. ostchalle gingsnowboardingspots in the world: Valdez, Alaska. In this two part series we beak down what it takes to ride the best mountains in the world. In the second episode we will coverJosh's  story coming from rural Pensylvania to the mountqains of Alaska. PLEASE CONSIDER SUPPORTING THIS INDEPENDANT VOICE IN SNOWBOARD MEDIA http://PATREON.COM/THHESNOWBOARDPROJECT 

If you've ever wondered which side of your marketing is actually working for your business, then this episode is for you!In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform. Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more.Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digital age. They touch on the phasing out of third-party cookies, the rise of first-party data strategies, the importance of building a more reliable foundation for attribution modeling, and more.Want to learn more?Then tune in now!Key Takeaways:Intro (00:00)How the cookie landscape is changing (00:42)How third-party cookies are depreciating (04:16)The new world of marketing attribution (07:30)What are you getting out of your marketing measurements? (12:07)The importance of bringing data back into the ecosystem (19:42)Who would you have this conversation with again? (21:26)Additional Resources:Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

Sean Lake is the co-founder of BUBS Naturals. The BUBS namesake derives from Glen ‘BUB' Doherty, who was heroically killed in Benghazi, Libya in 2012. In addition to remembering Glen for the patriot he is, the BUBS ethos centers around the passionate and adventure-seeking life that Glen lived. Sean is a former professional athlete, marketing executive at Burton Snowboards and DC Shoes, and entrepreneur. In 2017, Sean and his old CrossFit friend TJ Ferrara co-founded BUBS Naturals, bringing a fresh approach to nutrition, performance, and full-life optimization. Woven into the DNA of BUBS Naturals is that of professional athletes, top performers, rabble-rousers, and Navy SEALs. To learn about Sean, follow him on Instagram at @slakeo. Do you need to get fit for the backcountry? Want to get into the best functional shape of your life? Want to build mental toughness through physical and mental fitness? Get your first 6 weeks free with an extended trial of MTNTOUGH online fitness Training: https://lab.mtntough.com/checkout/subscribe/purchase or use code MTNPOD at checkout at MTNTOUGH.COM ---- What is MTNTOUGH? MTNTOUGH is The #1 Fitness App Trusted By The Dedicated Our premier functional fitness programming is conveniently packaged for hunters, first responders, military, and mountain athletes. Train at home, at the gym, or on the go. Tap the link to get started with MTNTOUGH+ Fitness 14-Days Free: https://lab.mtntough.com/checkout/subscribe/purchase?utm_source=youtube&utm_medium=youtube_description&utm_campaign=evergreen_links Since 2016, MTNTOUGH has been dedicated to helping individuals achieve their personal goals by creating a foundation for physical and mental toughness. The brand's best-in-class programs are developed, tested, and proven by former Navy SEALs, Army Rangers, and renowned physical trainers. MTNTOUGH+ programs are used by elite groups and operators, including special ops forces, wildland firefighters, backcountry hunters, professional mountain athletes, and more. The MTNTOUGH fitness lab is headquartered in Bozeman, Montana, surrounded by some of the world's top mountain athletes.

Our next guest is a kid I've known for years, born and raised in Whistler, he's straight up on some next level stuff on the board. And maybe… maybe our next intern, olympic gold metaliest  the destroyer - Truth Smith. His crew - Shmobb embodies snowboarding to the T, pure passion. Tune in, episode is hilarious! Thanks for coming on boss. 

Ryan Coulter's journey from a childhood filled with wonder at space, design, and knives in Indiana to becoming a visionary in the design world is a testament to how passions can fuel a remarkable career. Excelling as a creative director for leading companies like Burton Snowboards, Nike, and Ziba Design, Coulter mastered the art of merging functionality with elegance. His entrepreneurial leap with The James Brand was a bold realization of his lifelong dedication to design, transforming everyday carry items into a statement of style and quality. The James Brand, under Coulter's leadership, redefines the essence of daily essentials through innovative design and strategic collaborations, embodying the spirit of modern consumer needs and emotional connectivity. Coulter's journey highlights the transformative power of design in creating products that not only serve a practical purpose but also resonate deeply with today's lifestyle.

On this episode of the Snowboard Project we talk with artist Scott Lenhardt who has created the graphics for more than 60 Burton snowboards - including the women's first pro model, Free Thinker series and much more. His boards have been regularly featured on the podiums of the X-Games and Olympics. And here is the special news for all snowboard collectors out there - he is going to auction off all of the original artwork, sketches and boards that he had a hand in designing starting February 3RD.  YOU CAN CHECK OUT. A PREVIEW OF THE AUCTION HERE: https://www.nathanre.com/auctions/single-owner-artists-collection-scott-lenhardt-burton-snowboards-graphic-artist-30-years-of-innovation-and-flow   PLEASE RATE AND REVIEW HE SNOWBOARD PROJECT.   Go to http://patreon.com/thesnowboardproject to support advertisng free snowboard media. 

Segment 2, January 20th, 2024 It's winter time in the Carolinas and that continues our conversations about some of the sports of winter.  Previous segments have had us visiting with some of the North Carolina Resorts (listen to the podcast) where skiing, snowboarding, ice skating, tubing are all taking place but we wanted to delve a little bit into the history and growth of one of those sports. Chris Hardin, a former professional snowboarder & current manufacturer's representative with Southeast Territory Sales recently joined Bill Bartee, host of the Carolina Outdoors to speak about the history, growth, & success of snowboarding. Things You'll Learn by Listening: Show Highlights: Snowboarding began with the invention of the "Snurfer" in 1965.  Between '65-'75 over a million were sold for $15 each Burton Snowboards began in the late 1970s with Jake Burton Carpenter working to improve his Snurfer Televised X-Games & personalities helped grow the sport in the mid-1990s.  This attracted teens at the time, like our guest Hardin became a professional at age 19 & competed all over the country Many snowboarders ski but many of the people that identify as skiers don't snowboard One of the last resorts that allowed snowboarding in North Carolina was Appalachian Ski Mountain that is now Hardin's home mountain The Carolina Outdoors is powered by the local, independent fly shop, Jesse Brown's.

Brian is the Director of Operations, Consumer Direct at Burton Snowboards. 

Let's talk about world famous duo's. We've got Batman and Robin, Scooby Doo and Shaggy, and arguably the most iconic of all, Jess Kimura and Darrah Reid. On this week's episode we bring to you the first ever duo episode where we dive into funny stories, trips, and get an inside look as to how these two snowboarders do everything it is that they do. We talk dong. We talk mental health. We talk Adam's apples. And we talk everything in between. So sit down, listen up, and join Jess and Darrah in the booth as they walk us through just what exactly it means to be the most iconic snowboard duo in the industry on this week's episode of The Bomb Hole!Show Notes:Darrah's prom date, Andrew Geeves | https://www.instagram.com/andrew_geeves/Jess' roommate Ben Bilocq | https://www.instagram.com/benbilocq/Jess Kimura's "Learning to Drown" | https://youtu.be/kIecauyp8n8?si=dTcoKCt-01HunhPnJess' meme friend Jason Momoa | https://www.instagram.com/prideofgypsies/"The Untethered Soul: The Journey Beyond Yourself" by Michael A. SingerYlfa Rúnarsdóttir in Burton Snowboards' BLOOOM | https://www.redbull.com/int-en/films/blooomWatch Darrah in 686's ATLAS | https://www.youtube.com/watch?v=DiwwvJcVF-8&t=30sFollow Jess & DarrahInstagram: https://www.instagram.com/jess.kimura/https://www.instagram.com/darrahreidm/Follow Chris & JulesChris Grenier: https://www.instagram.com/grendiesel/Jules Spadaro: https://www.instagram.com/jjuice__box/For all things Bomb HoleWebsite | https://thebombhole.com/Instagram | https://www.instagram.com/thebombhole/Listen on Apple Podcast | https://apple.co/3UEm0l5Listen on Spotify | https://sptfy.com/BombHoleSpotifyThis episode is sponsored byBubs Naturals: https://www.bubsnaturals.comWoodward Park City: https://www.woodwardparkcity.comIkon Pass: https://www.ikonpass.comCapita: https://capitasnowboarding.comUnion: https://unionbindingcompany.comPub Beer: https://10barrel.com/beer/pub-beer/Oakley: https://www.oakley.com/en-usHippeas: https://hippeas.com (Use BOMBHOLE at checkout for 20% off)Dragon: https://www.dragonalliance.com (Use BOMBHOLE20 at checkout)Special thank you to our Patreon Members for making our show possible! Ask us questions and suggest topics for Group Chat when you become a member. Learn more and sign up here: https://www.patreon.com/thebombholeChapters:0:00 Intro7:57 Pushing Through Discouragement22:21 Ads: Hippeas & Bubs Naturals24:10 Speed Round31:42 Jess Kimura Barrier to Entry Program34:17 Ads: Woodward & Dragon Alliance36:47 Dong Talk42:49 World Famous Snowboard Duo46:42 Differences in The Space59:24 Fielding Your Questions1:18:36 Ads: Ikon & Yeti1:20:45 Motivation1:35:20 Prize Money / The UnInvited Invitational2:00:07 Pub Beer Crap Shoot2:02:00 OutroCopyright Bomb Hole Media Inc. 2023#TheBombHole #Snowboarding #JessKimura #DarrahReid #TheUnInvited

Today, I sit down with the remarkable Troy Michels, an active lifestyle enthusiast and brand leader in the action sports, CPG, and the Outdoor Industry.Troy's passion for outdoor activities has led him to experiences with various pro athletes, renowned brands and properties, including; Shaun White to Tiger Woods, Aspen Skiing Company/Snowmass, Budweiser, Burton Snowboards, @Coachella, JOCKO FUEL, K2, Nike, Oakley, ORIGIN® USA, Outside Magazine, the Olympics, Red Bull, Target, Universal, WME Sports/IMG, X Games, to name a few.We dive deep into Troy's life as he crisscrossed North America, accumulating experiences that most of us can only dream of being part of. Books discussed How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease  https://a.co/d/aeDxz3C The Ride of My Life https://a.co/d/hpiSO9o  Decodedhttps://a.co/d/hIYBdBg Highline Outdoor Group  https://www.highlineoutdoor.com/ LinkedIn  https://www.linkedin.com/in/outdoorindustryrecruiter/

Chris Brown AKA Browner: a Whistler legend! From the '90s to now, he's been shredding, acting, DJing, shoot photos, starting companies and PARTYING with the best of the best. Tune in as he recalls his epic journey from Shortys Snowboards to backcountry freestyle stardom. Chris has graced us with many stand out parts in - Shorty's, Whiskey, Wildcats, the Mackdawg classics, Whiteout, 8 Mile Life and more. Chris's style has stood the test of time. Big fan, thanks for coming on boss. Enjoy!

Vermont's plan to entice more young workers to the state. Plus, Vermont's sole U.S. representative comments on efforts to oust the GOP House Speaker, lawmakers want faster certification for tradespeople, honoring Burton Snowboards' birthplace, and police investigate more bomb threats.

Chris Copley (Cope) has had an extensive career in sales and marketing, starting at Burton Snowboards in the late 80s helping it grow into the global brand it is today. He's seen it all and now he's taking his years of experience and starting his own cannabis company with the hopes of expanding the brand into multiple state markets.  Check out Fishwhistle Cannabis Co - https://fishwhistlesmokes.com/---Common SENSimilla explores business and innovation through the lens of Cannabis. Host Will Read discusses big ideas in the Cannabis Industry with industry leading professionals about branding, marketing, and entrepreneurship.Be sure to #like​ and #subscribe​ for more video content!  Watch Common SENSimilla, and more Canna-biz content  on our YouTube channel--CannaPlanners is a full service creative design and digital agency servicing the emerging cannabis industry. We help cannabis companies reach more customers through beautiful design, simple web solutions and strategic digital marketing services.  Visit our website: cannaplanners.com/Check us out on InstagramConnect with us on LinkedinFollow us on TwitterLike us on FacebookCommon SENSimilla is hosted and produced by Will Read; created by Tyler Struss.

Summary:Laurie Robinson is the People and Culture Strategist for Burton Snowboards, who recently dove into planning and developing a company-wide pay transparency strategy. Laurie has already seen how this move has pushed the company toward a more diverse employee base and how it has set Burton up as a pioneer in the world of snowboarding. In this episode, Laurie talks about her how Burton Snowboards' commitment to pay transparency has helped build a diverse company and set the tone for the sport of snowboarding at large. Chapters:[0:00 - 4:34] IntroductionWelcome, Laurie!Today's Topic: Burton Snowboards' Journey into Pay Transparency[4:35 - 12:56] Where is Burton Snowboards on Pay Transparency?Fielding questions and having conversations with employees about pay decisionsHow Burton has been leading the evolution of snowboarding as a sport[12:57 - 25:08] How Burton keeps their pay transparency practice current?Making sure stakeholders understand the “why” and can communicate it effectivelyTaking note of big learning takeaways to inform future decisions[25:09 - 31:14] How do you keep stakeholders informed?Building a solid pay structure that can be easily understood and easy adapted to market changesTrusting your employees to respond positively and ask mature questions[31:15 - 34:32] Final Thoughts & Closing3 tips for people who are or will be implementing pay transparency practicesThanks for listening!Quotes:“The business partners had to be able to understand why we were doing this . . . so that they can get ahead of the questions.”“The job is what we base our wages on, not the employee.”Resources:Salary.com ConsultingContact:Laurie's LinkedInDavid's LinkedInDwight's LinkedInPodcast Manger: Karissa HarrisEmail us!Production by Affogato Media

This week on Radically Loved, Rosie speaks with Selema Masekela about spirituality, vulnerability, and creating your own path in life.Going through a spiritual experience can open your eyes to endless possibilities. It detaches you from your past conditioning that may be bringing you more harm than good. What follows this experience is a new path that you can create and call your own. This episode is brought to you by: LMNT Right now LMNT is offering my listeners a free sample pack with any purchase, That's 8 single serving packets FREE with any LMNT order! Get yours at https://drinklmnt.com/rosie 
Here are three reasons why you should listen to the full episode:Discover the spiritual experience of surfing and being in the ocean.2. Understand why real power and strength lie in vulnerability.3. Learn how and why therapy can change your life and perspective. Episode Highlights[01:28] Selema's Background[10:31] Connecting with the Ocean[12:17] Exploring His Spirituality[14:33] Depression and Anxiety [19:29] On Fragile Masculinity and Vulnerability[20:35] Going to Therapy [22:16] Selema's Therapy Experience.[24:35] It's Okay Not to Have Everything Figured Out[31:17] What Selema Is Excited About[37:04] Creating Your Own Path Resources: Connect with Selema Masekela:Website: https://www.salmasekela.com/Instagram: https://www.instagram.com/selema/Twitter: https://twitter.com/selemaWhat Shapes Us Podcast: https://podcasts.apple.com/us/podcast/what-shapes-us/id1521200635 - Mami Wata: https://mamiwatasurf.com/- Stoked Mentoring - Summer of Soul (2021): https://www.imdb.com/title/tt11422728/ - West Side Story (2021): https://www.imdb.com/title/tt3581652/ - Mami Wata (1975) by Hugh Masekela: https://open.spotify.com/track/4pTAFN3kA3szSq0KD2URCx?autoplay=true - Flamingo (2020): https://tv.apple.com/us/movie/flamingo/umc.cmc.xok7sjoyujnbav7j5gx9irk3 - Burton Snowboards: https://www.burton.com/us/en/home - Radically Loved is now part of the iHeartMedia Podcasts: https://www.iheartmedia.com/podcasts. - Have a specific topic in mind? Email us at info@radicallyloved.com. - Create a daily meditation ritual in just seven days! Download BUILD YOUR DAILY MEDITATION RITUAL and other freebies at https://www.radicallyloved.com/free-stuff! - FREE Action Guide! Apply the lessons you learn from this episode as you listen! Sign up at https://www.radicallyloved.com/episode-show-notes, and I'll send it right away! Stay updated! - Instagram: https://www.instagram.com/rosieacosta/ - Twitter: https:twitter.com/rosieacosta - Facebook: https://www.facebook.com/radicallylovedrosie - TikTok: https://www.tiktok.com/@itsrosieacosta

This week on Radically Loved, Rosie speaks with Selema Masekela about spirituality, vulnerability, and creating your own path in life.Going through a spiritual experience can open your eyes to endless possibilities. It detaches you from your past conditioning that may be bringing you more harm than good. What follows this experience is a new path that you can create and call your own. This episode is brought to you by: LMNT Right now LMNT is offering my listeners a free sample pack with any purchase, That's 8 single serving packets FREE with any LMNT order! Get yours at https://drinklmnt.com/rosie 
Here are three reasons why you should listen to the full episode:Discover the spiritual experience of surfing and being in the ocean.2. Understand why real power and strength lie in vulnerability.3. Learn how and why therapy can change your life and perspective. Episode Highlights[01:28] Selema's Background[10:31] Connecting with the Ocean[12:17] Exploring His Spirituality[14:33] Depression and Anxiety [19:29] On Fragile Masculinity and Vulnerability[20:35] Going to Therapy [22:16] Selema's Therapy Experience.[24:35] It's Okay Not to Have Everything Figured Out[31:17] What Selema Is Excited About[37:04] Creating Your Own Path Resources: Connect with Selema Masekela:Website: https://www.salmasekela.com/Instagram: https://www.instagram.com/selema/Twitter: https://twitter.com/selemaWhat Shapes Us Podcast: https://podcasts.apple.com/us/podcast/what-shapes-us/id1521200635 - Mami Wata: https://mamiwatasurf.com/- Stoked Mentoring - Summer of Soul (2021): https://www.imdb.com/title/tt11422728/ - West Side Story (2021): https://www.imdb.com/title/tt3581652/ - Mami Wata (1975) by Hugh Masekela: https://open.spotify.com/track/4pTAFN3kA3szSq0KD2URCx?autoplay=true - Flamingo (2020): https://tv.apple.com/us/movie/flamingo/umc.cmc.xok7sjoyujnbav7j5gx9irk3 - Burton Snowboards: https://www.burton.com/us/en/home - Radically Loved is now part of the iHeartMedia Podcasts: https://www.iheartmedia.com/podcasts. - Have a specific topic in mind? Email us at info@radicallyloved.com. - Create a daily meditation ritual in just seven days! Download BUILD YOUR DAILY MEDITATION RITUAL and other freebies at https://www.radicallyloved.com/free-stuff! - FREE Action Guide! Apply the lessons you learn from this episode as you listen! Sign up at https://www.radicallyloved.com/episode-show-notes, and I'll send it right away! Stay updated! - Instagram: https://www.instagram.com/rosieacosta/ - Twitter: https:twitter.com/rosieacosta - Facebook: https://www.facebook.com/radicallylovedrosie - TikTok: https://www.tiktok.com/@itsrosieacostaThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5250338/advertisement

 Sarah Crockett is the Global Chief Marketing Officer at Dickies a workwear brand that recently celebrated its centennial anniversary. She has an impressive background in the outdoors and action sports industry, having previously worked as the Chief Marketing Officer for Burton Snowboards and Backcountry. Her focus at Dickies is on reaching the next generation of consumers and continuing the brand's plans for globalization.Jake Hayes is a member of the Dickies Skate Team and an Australian expat living in Los Angeles. He's a renowned skateboarder with accolades including Australian Skater of the Year and World Record Holder for Highest Ollie. Jake's personal style and pro skate capsule are heavily influenced by 90s streetwear, hip hop, and New York culture. His signature collection with Dickies was launched in March and is a tribute to the skate community that welcomed him with open arms. The collection is inclusive and designed to make anyone who wears it feel comfortable and look the way they want to.Tune in the find out about Jakes new Dickies Skate Collection and loads more!  You can follow what Jake Hayes is up to on Instagram jakehayes and check out his collection on the Dickies website dickieslife.comLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.For show notes and past guests, please visit: radseason Past guests on The Rad Season Show include Stacy Peralta, Bob Haro, Gerry Lopez, Pierre André Sénizergues, Mikey Taylor, Greg Lutzka. Contact Rad Season On our website radseason.com On Instagram at radseason and olirussellcowan On LinkedIn at olirussellcowan Email us at info@radseason.com Thanks for listening & keep it rad!

This week we take a critical look at DHH's plan to move HEY! out of the cloud and the 5 values driving the decision. Plus, some thoughts on residential fiber… Watch the YouTube Live Recording of Episode 402 (https://youtube.com/live/C1KDU0QdrMY?feature=share) Runner-up Titles Cycled the Power The Principles are Amazing The neighbors prefer a MRI machine to my dog Does this mean the public cloud is over? Where was the Oracle rep? We fear change SaaS for me, not for you The author of this text does not like Amazon Adventure-driven development You've got great a manifesto Intolerable! Cory Doctorow amped up Rundown We stand to save $7m over five years from our cloud exit (https://world.hey.com/dhh/we-stand-to-save-7m-over-five-years-from-our-cloud-exit-53996caa) Five values guiding our cloud exit (https://world.hey.com/dhh/five-values-guiding-our-cloud-exit-638add47) Basecamp CTO: $600k of servers will save $7 million (https://www.theregister.com/2023/02/22/cloud_repatration_savings_calculated_basecamp/) Two racks. 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Atlassian, Equifax, Pepsi, GoDaddy, the FBI, and Burton Snowboards aren't having a gnarly week!

Welcome to Cyber Briefing, a short newsletter that informs you about the latest cybersecurity advisories, alerts and incidents every weekday. First time seeing this? Please subscribe. Cyber Alerts Mirai variant V3G4 exploiting IoT devices for DDoS attacks New threat actor WIP26 Targeting Telecom service providers in the Middle East Hackers using Google Ads to spread FatalRAT malware disguised as popular apps Hackers backdoor Microsoft IIS servers with new Frebniis malware Microsoft Exchange ProxyShell flaws exploited in new crypto-mining attack Cyber Incidents Over 500 ESXiArgs Ransomware infections in one day in Europe Atlassian says recent data leak stems from third-party vendor hack Burton Snowboards cancels online orders after cyber incident Cyber Advisory Apache published a Security Advisory to address a vulnerability in Apache Kafka - versions prior to 3.4.0 HPE published Security Advisories to address vulnerabilities in multiple products

EP300 - GoodwillFinds CEO Matt Kaness In this interview, we cover the sale of ModCloth to Walmart, Matts's subsequent work at Lucky Brand and Afterpay, and his new role as CEO at Goodwillfinds. Goodwillfinds.com is an e-commerce site, which sells previously owned merchandise, which has been donated to Goodwill. We cover many of the tactical challenges (onboarding SKUs, product content, fulfillment, and curation), as well as the opportunities of this new "CircularCommerce" space. We also get some of Matt's predictions about what's coming next in digital commerce. Episode 300 of the Jason & Scot show was recorded on Wednesday January 4th, 2023. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Episode 300 is an interview with Matt Kaness, CEO of Goodwillfinds.com. Matt was formerly on episode 79, when he was CEO of Modcloth, which later sold to Walmart. Transcript Jason: [0:23] Welcome to the Jason and Scot show this is the much-anticipated episode number 300 being recorded on Wednesday January 4th, 20:23 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:41] Hey Jason and welcome back Jason and Scot show listeners Jason not only is this the first show of 20:23 it's a big milestone for us with episode what better way to celebrate than having one of our oldest friends for both you and I personally but also to the show back for an update Matt kaness he was last on the show back in episode 79 I think many listeners will remember that one and certainly your mom who's one of our biggest fans and back then he was CEO of ModCloth, a lot has changed since then so we're looking forward to getting an update some of the highlights Matt help sell ModCloth to Walmart he was exact chair and interim CEO at Lucky Brand he's on several boards yeah I've been advisory to several companies and since September of 2022 he has been CEO of goodwillfinds.com Matt welcome back to the show. Matt: [1:35] Great to be here guys thanks for having me. Jason: [1:38] Oh my gosh Matt we are really excited to catch up it seems like if you factor in the pandemic your last episode was about 15 years ago if I'm and so happy I'm happy to report we've added a bunch of listeners since then so before we jump into it can you kind of remind the listeners about your background and how you got in e-commerce. Matt: [2:02] Yeah have you too I like to think about my career or having two careers to date the first one was, very foundational for what I'm doing now but very quantitative, process-oriented mechanical engineering patent law Manufacturing, Ops Consulting things that had nothing to do with retail or fashion or e-commerce and then I. [2:32] Fell into the category when I was a full-time consultant at Burton Snowboards about 16 17 years ago, and fell in love with lifestyle Brands and have, try to stay in that lane for the majority of that time period since, from Burton Snowboards I went onto Urban Outfitters was there for close to eight years up sensibly and I had a growth roll my last title there was Chief strategy officer and then from there I went to ModCloth, where I was the CEO for three years and was running the company when we sold it to Walmart I will say that, I've been in hindsight found myself attracted to these amazing consumer lifestyle brands, that are experiencing inflection points either in their business or in the industry when I was at Burton snowboarding was really for the first time finding a mass audience crossing over into, the Olympics the next games and, when I was at Urban it was the rise of Web 2.0 and I got to ride that wave my entire time there and really, I'll be on the Forefront of pioneering you know what everybody know of calls omni-channel. [3:59] ModCloth the founder of their Susan Koger was one of the pioneers of inclusive fashion and so I felt personally accountable to try to scale that and I think we, if once the industry specifically plus size women's fashion and you know today you look around and it's become pretty normative, for Brands to design into extra extra small to 4X and I'm really proud of the work we did at ModCloth being on the front end of that and then. I do some Consulting work at after pay where buy now pay later was really just becoming a thing, we're younger consumers were focused more on debit versus credit products so with really fortunate to get connected with that team and enjoyed, partnering with them and being an advisor and then you know what I'm doing now at Goodwill where secondhand is really having a moment, in the culture and getting a chance to come in and lead a ground-up startup for the Goodwill Network and helping them to. It's a digitized so to speak and you bring this new Marketplace into the world, it's just for me it's like the next chapter in that really fortunate career second career that I've had. Jason: [5:23] Very cool and I know some of those roles were Bay Area based but you are a Philly guy correct. Matt: [5:29] Philly guy born and raised I'm probably on the short list of people who have moved back to Philly twice. I was in Boston the first time when my wife became. Preggers with our oldest and we wanted to be closer to family and then the second time was when we were in the Bay Area after I left Walmart, we had a break in the action and our oldest was about to start high school and we decide we want to be back here. For the high school years but we've lived all around and I'd obviously travel a lot for work so I have an affinity for the bay area as well as some other places around the country but but Phillies the hometown. Jason: [6:14] Yeah but I'm assuming it's Philly sports teams most importantly. Matt: [6:18] I have been an eagle season ticket holders 2000 yes. Jason: [6:23] Awesome and for people that don't know Philadelphia and Pennsylvania as a whole is a is is a weird e-commerce concentration Point like there's a lot of e-commerce kind of was born or gravitated in the area so I think of like Mark Rubin and Dick's Sporting Good and in Pittsburgh and urban obviously was a huge player there was Urban your first like hardcore e-commerce experience or were you doing a lot of e-commerce at Burton. Matt: [6:56] I was not at Burton Urban is really where I started to cut my teeth on e-commerce. Direct to Consumer more than e-commerce it was really about this when I got there this billion dollar Consolidated Enterprise across there are three main brands, Urban Outfitters anthropology and Free People and the business had started as a catalog, division of what was you know let's call it 95 percent of the sales came through their store Channel. For retail versus direct to Consumer and so when I got there or there was a there was a. [7:43] 100 million Consolidated direct-to-consumer business which was split between catalog and e-commerce, but it was nascent it was not a strategic focus and then you know the founder of their dick ain't really had. This put a natural understanding of consumer behavior and where the industry was going and he had a vision for how to scale the business multi-channel and so we were all, trying to make that that future reality every day for the eight years I was there and we had a lot of success going back to your point about Pennsylvania and Philly first round capital, one of their there I believe their original headquarters and then one of their major offices, is in Philly and so I think I think a lot of it stems from their presence as well not just decaying and Reuben and some others, but also Philly from a talent perspective is kind of like a six suburb or borough of New York, where you get a lot of folks in New York and then they realize that. It's just the standard of living the cost of living is so much better in Philadelphia and so you get a lot of transplants to come down to Philly as well working in e-commerce. Jason: [9:11] Yeah and I want to say I met you I think we all met on the shop dot-org board when you were at Urban later in your your tenure Urban and some of my Fondest Memories another good friend of the show Billy met who at the time was at Abercrombie is the two of you like heckling each other about like your two brands. Matt: [9:34] Yeah like that was that was really fun for me because you know Urban. Um was pretty insular you meaning that we were so obsessively focused on the customer, and on the fashion trends and on what we were doing internally, that we never really thought about competition so we didn't spend a ton of time looking around the industry, so for me that was that was kind of a an introduction to what else was happening across the industry and then Billy occasionally would call me and say. Hey you guys make me look bad because you just had another great quarter ecomp rowing and you know your your results are now The Benchmark that I have to deliver against. But you know what I what I found in that shop or Community which is now part of NRF, is that it was not very competitive it was very collaborative I couldn't believe. [10:46] How much everybody support each other and wanted to share strategies and ideas and Etc and I think that's one of the things that really drew me into this career path on the digital Commerce side, versus pursuing merchandising or. We're kind of the brick-and-mortar offline space is it's just how, how great that the digital Community has been in the US that I've experienced so that's one of the one of the things that I try to do now is to make sure that. Making myself available I'm kind of giving back and spending time with folks and helping them along and sharing ideas because I know that you guys and others certainly do that for me way back in the day. Jason: [11:32] Yeah I feel like we all have done that for each other and I feel like we've all obviously benefited greatly from that community, and so then you leave the Eagles behind and you go join what at the time was a Founder led a venture back pure-d to see is that, a fair characterization for Vermont cough if when you. Matt: [11:58] Yes my father my father is a pure pointy Taylor yeah. Like 10,000 uniques on the site all third party. The company was vertically integrated so homegrown Ruby on Rails codebase e-commerce. Order management system warehouse management system all the way down to the call center and the warehouse it was, um pretty pioneering on the web services side as far as. [12:35] Look it was an early social commerce player as far as leveraging Pinterest and things that you could do with. Facebook and some of the other platforms Tumblr to engage customers and get them to participate in the shopping experience we were one of the first to integrate, ugc from customers into the shopping experience into the carousels on the website, um we had personalization that was driven by customer reviews that were captured in the website versus outsourced to a bizarre Voice or the like so it was the technology is pretty pioneering, the business was was very underdeveloped and the brand I felt was. Had a lot of opportunity to broaden its appeal when I got there so it was a little bit of a turnaround, financially what I'm joined which having now done this a few times there's always a reason they bring in an outside CEO. Jason: [13:44] It's not because things are just going awesome and they just want to share the awesomeness. Matt: [13:47] Yeah I can't I can't think of a single time that CEO in a business that's humming and doing great he says you know what let's bring in somebody else to do this so I. Jason: [13:57] I think Andy jassy is saying that about Amazon right now by the way. Matt: [14:02] Yeah yeah yeah what I mean there's there's a there's a lot of chatter about looking at. It was on the Facebook and Tesla and what those Founders were doing the last couple years selling stock so I think they kind of all knew what was about to happen. But you know just quickly on ModCloth I'll say that you know we were able to quickly come in. [14:32] Turn around the business financially but more importantly we pivoted it to what then was called a DM BB model, a digitally native vertical brand model which was just meant that the vertical piece that you were procuring designing selling your own product or exclusive product versus, third party which you know in the world of Amazon it's really hard to scale a business that you know what you're selling you can find on Amazon or other larger marketplaces, so we build out a design studio and sourcing operation weary platform the entire Tech stack we developed, a showroom concept similar to what we're being bonobos had developed and tested that and rolled that out and had a really aggressive growth plan against that we went out to raise money and her wound up, getting an offer from the team at jet.com that 6-month previous had, I've been sold to Walmart and they came in and made an offer and the board accepted it and so we sold it. And and I stayed on at Walmart for a year and oversaw our integration into that that ecosystem. Scot: [15:51] Cool the that was kind of a chain reaction right where you guys several companies they Acquired and did you play a role in kind of that roll up. Matt: [16:01] We were like the third or fourth of six or seven Acquisitions and they did within a year and a half two year period. And then as part of my year there I did get involved in some of their business development MMA, conversations and and I did spend a little bit of time helping them, on one of the further Acquisitions but you know they what I learned about Walmart when I was there is. They have such a strong culture they have a real clear view of who their customer is and why they're serving them and you know I would tell you that. The Acquisitions that spray that they went on those two years was really a catalyst for. Something that W Mellon said at a meeting that I attended where he talked about convenience. [17:03] Being valued as much as low-cost in the kind of the online or multi-channel retail environment versus pre-internet, and so they had to find a catalyst under Mark Lori to accelerate their the cultural change, to understand how customers writ large were valuing convenience as much as low-cost when their Heritage had been, Yoda Point technology to make improvements in supply chain and sourcing and Merchandising so that they could always win on price now they had a win on price and convenience, and so though the individual Acquisitions You could argue whether there was an Roi on them or not against the purchase price. I would say that. Internally it was a massive success in creating that kind of cultural change that Doug. Mandated from. Mark and and then you know I was only there a year and I left but just watching what progressed and if you look at the moldable on Walmart stock I think it's hard to argue that it wasn't a success. Scot: [18:18] Yes tricky with Acquisitions you can't just look at the you know the interior ModCloth business you have to look at the whole halo effect and the stock price yeah there's a multi-faceted way to look at these things that's kind of complicated. Matt: [18:32] Yeah I think any business that they could grow if you could grow organically in definitely I think most businesses would do that there's a reason why companies you know use MMA to your point. Scot: [18:46] Did some point I think I saw a ModCloth working to the stores where you there for that. Matt: [18:53] No no that I left before any of those kind of process integration initiatives occurred. Scot: [19:03] Yeah and then didn't they do they sell it back out do they spin it. Matt: [19:08] Yeah they sold it back out there were some after I left there were some further leadership changes that occurred and and they wound up the best thing it and selling it to I want to say it was a fermented New York. Scot: [19:23] Like a private Equity Firm or another. Matt: [19:24] Yeah I think so yeah. Scot: [19:28] Did you didn't want to jump in there and take it over again usually they call the previous CEO I bet there's an 80% chance you got a call. Matt: [19:37] No comment. Scot: [19:41] All right we found something you don't want to talk about good it's part of my goal on this show is to see if we can we can find that you have any family safe Mark Lori stories I've spent a fair amount of time with him he's a he's a pretty wacky dude. Matt: [19:56] I mean I didn't spend that much time working for him but I mean man like talk about somebody who just has total belief in himself and the team and what's possible, and so much energy for. For Commerce for startups for Innovation so I mean it's it was contagious working for him, um working for his team's I wanted to takeaways I had for my time at Walmart and my time working with. [20:32] With Mark and his jet team is I just didn't have that kind of passion for the mass-market the way that, you had to have to be successful working at a Walmart or working at a jet before the acquisition, yeah I love the specialty space I love you know the Branded premium space I love, Yoda kind of the Middle Market where it's not based on price and it's not luxury it's somewhere in between. I just find that that it's super creative there's lots of opportunities for differentiation. There's always new things that you get to learn but you know Walmart I got there was a camera don't quote me on the exact number but. [21:27] Like there was a conversation about like how many millions of American flags are they going to sell between Memorial Day and and. And Fourth of July. [21:38] On one of their promos and I was just like I couldn't even fathom the scale of having to move that many units and so, yep so for me it was kind of a validation of the lane that I've been in and and enjoyed being in and so when I left. Eventually wind up going to Lucky that was kind of part of the calculus on my part was to get back into the into that that category that Wayne of specialty. Scot: [22:07] My one of my first Mark Laurie experiences I was at Jet and he was telling us how the Company motto was billions or body bags and I was like that's kind of a weird way to motivate, and then I talked to several employees I was like how do you like it here and there like billions of body bags that like they were just like it was a mantra like you know that they were just so focused on it was either going to be 0 or this huge outcome and sure enough it was billions. Matt: [22:31] Yeah there's there's definitely I mean I think think he was a successful High School athlete so there's definitely a lot of rah-rah with with him in the team it's that's not my personality I. ModCloth one of the investors accused me of being two column in the boardroom. They said you know Matt if you had slammed on the table a little bit more you know and I'm sitting there like like. That's the that never crossed my mind trying to make an argument to do something required me slamming my hand on the table. Scot: [23:14] A tantrum yeah. Matt: [23:15] My voice yeah but maybe that's Versa tween you know a founder and yeah an operator. Jason: [23:23] Scot was definitely a table Slammer. Matt: [23:25] I don't believe you. Scot: [23:26] Like man I have an engineering background and they drummed that out of us in those four years. Matt: [23:33] Totally yeah I think you're right I think the scientific method does not allow for that that level of emotion that come into into the argument. Jason: [23:44] Yeah but I will say a lot of mechanical things can be fixed by hitting them with a hammer I will, the so I'm super grateful that you guys didn't throw Mark Glory under the table because I at the moment have to totally pandor to him because his new business he has Starbucks trucks that will drive to your house and deliver coffee to your house, so I like I feel like I need to stay in his good graces, but so so the sale happens you transition out of ModCloth you've you've got kids in college and or in school and no source of free clothing so I'm guessing that's what drove the, you're interesting lucky brands. Matt: [24:28] Yeah well I got to say. When I worked at Urban my wife definitely took advantage of the anthropology discount. [24:43] And I act funny funny and true story, when I was considering the opportunity at ModCloth I was having a couple other conversations in the in the fashion space. And I showed my daughter who at the time was probably about seven or eight I showed her the apps for the shopping apps for, the three businesses that I was talking to and I won't say who but there was one in particular based in La that she was like Dad no way she was like you cannot work selling that fashion. But she approved of ModCloth and so so I got her endorsement so yeah when I went to Lucky it's really I wasn't necessarily looking. You're back into fashion as much as I really thought that there was this route there's a unique opportunity with lucky they were. Over a billion in gmv which is to say the direct to Consumer wholesale and the value of their licensing business in the market was over a billion dollars. So brand revenues and net revenue is like call it 650 million and it was independent. [26:08] And there were not a lot of businesses at that scale. In the u.s. that still were independent versus part of a conglomerate. [26:21] And we're had already gone public and so I had been friendly with one of the partners at Wintergreen. Who called me about the opportunity and after spending some time with them talking about it I said. You really need somebody in LA full time in the arts district where they were headquartered and I'm not moving to LA and moving actually back east and they said. Hey would you come in and manage the company to get us through holiday while we won for somebody. And also give us a strategy like a like a financial model a business case three-year strategy. And so that's how I initially got involved there was more as like a board advisor interim manager and then. By January of twenty I'd really seen this amazing Lane. For an older Millennial younger Gen-X. That we could reposition Lucky Brand to be a cause marketer the company did a tremendous amount of good work in Downtown LA taking. Old Denim and. [27:50] Giving it. Nonprofits that work with the homeless population there for clothing to for installation. And then other other efforts to help that population, and so I felt like we could reposition lucky to not mean like going to the casino getting lucky but meaning gratitude. Like I feel lucky I made it I have the ability to spend a hundred dollars in a pair of jeans and I want to support. [28:27] This this amazing company that does all this good work and so. That I had this vision for how you could reposition the brand the business was running like it was 2005 as far as. Go to market so there was a lot of heavy lifting that had to be done around digital transformation around merchandising around. Rationalizing the stores there was way too much discount so there's a lot of work to do, but I got really excited about the opportunity and wound up agreeing to stay on as exact chair in January 2020. And part of my remit would have been to hire a CEO and partner with that individual and I had to kill people in my network that I thought would be great for it who be willing to move to LA. But two months later the covid walk down start. And then it turned into something you know completely different than we were just trying to survive we lost ninety percent of our revenue and that April. And we wound up. [29:43] Making it through to July August that summer but at that point yeah the damage had been done and the private Equity Firm decided to. Sell it to a party that had been interested in the business for a number of years which was authentic Brands group out of New York so I stayed on to oversee that process and then once the deal is done I. Said that was a lot of work I'm exhausted and wound up turning down the opportunity to stay on with a b g and left but, I got to say I'm really grateful thankful for the team that I had there because they were amazing, to work with during such a difficult period that that Q2. And early summer of 2020 it was it was really really challenging to be in the market and I learned a lot about myself as a leader from it. Jason: [30:46] Oh my gosh I I am sure you did I'm laughing though because you think about all the work involved there and so you decided to do something easier in your next gig like oh I don't know like starting from scratch business in the middle of a really old non-profit. Matt: [31:08] Well I gotta say you know after after the lucky experience. Um I really felt drained I didn't have. The passion for retail for e-commerce digital for. Brands for fashion like I had for the previous you know well 15 years and. I was fortunate that I have the ability to do this but I basically gave myself 2021 off. I've been sitting on a few boards I did some Consulting work I had been Angel Investing for a few years so I had a number of startup Founders and CEOs that I was mentoring and Advising, and I just said to myself I really need to get re-inspired I need to like, get back out in the market broadly see what's happening see where the Innovation is occurring and and, get excited but also get lucky because a lot of these things from a career perspective is based on timing I was really fortunate that. [32:27] I went to Urban when I did I was really fortunate to be part of, ModCloth the journey during the years that was there the year that I was at Walmart was a really critical year in the Amazon the Walmart Battle. Um amazing timing too. Be available to do Consulting work with the after pay the exact summer that the founder moved from Australia to San Francisco. So you know I'm acutely aware that you can't control timing and, and yet the kind of put yourself out there so that was my plan last year and in doing so what I realized was I'm like I get the most energy and I do my best work when, back in the phase of a company where it's. [33:22] Focused on growth and Innovation and so no more turnarounds the end of Lucky business was a turnaround. ModCloth was a pseudo turn around, so I just said you know I want to get back to you know that stage where it's really about solving for customer needs and Market positioning and Prague service Innovation and deploying technology, and then a couple that with also wanted to get in a part of retail where I can learn. And you know secondhand what's happening right now the this whole cultural phenomenon around thrifting, and you're the pioneering work of a thread up and a real real Poshmark deep op-ed see ya the last decade, that was the that was the heavy lifting you know those Founders you know basically creating the category, but now there's a critical mass now there's a consumer acceptance so I don't see it as it as a, as hard as maybe it looks like from the outside it's I think it's the timing is great for the Goodwill Network to Rally around this new platform for us. As a separate entity to stand up this new company to launch this new Marketplace. [34:48] There's definitely engineering challenges to figuring out how do you successfully profitably scale. Um second-hand and vintage when you know every item is unique and we have a distributed model where our sellers are. Various. Goodwill members across the u.s. so we're not centralized so there's definitely some some challenges but to me that's part of the fun that's part of the learning. Jason: [35:18] I can imagine I want to take just half a step backwards to make sure the listeners are tracking with exactly what you're doing now because I think it's super interesting so, formal title is CEO of goodwillfinds and goodwillfinds is a new offering from Goodwill that is selling Goodwill Merchant previously owned Goodwill merchandise via a website is that the in my clothes. Matt: [35:44] Yeah yeah so I think it's worth kind of spelling out the context a little bit because it took me a little bit honestly to fully understand it and grasp it. Goodwill has been around for over 100 Years everybody knows Goodwill it's an amazing nonprofit franchise. There is a I call it a holding company I don't know that that's the right. Firm but there is a parent company that owns the Goodwill Master license in Metro DC and they have. License out the brand to I believe the numbers 155, individual territories across the u.s. and each of those territories have, Goodwill organization with their own leadership team their own operations around treasury their own board of directors obviously they vary in. Size and location and specification and you know mix the revenue and all those things but they all share the same Mission and the mission a Goodwill is. [36:57] To enhance lives for the Dignity of work, and it's my older brother was born with a disability and I've watched him go on and off disability a few times in his life and I tell you, that he's his best self when he's working. So when I first got connected with the folks at Goodwill earlier last year it really touched my heart like I really. I wanted this to be successful for them because I know how important their mission is but as I got to learn more about the network. [37:37] Of 155 Goodwill's and more about the opportunity and there are six founding. Good we'll see EOS that came together to organize this new separate entity called goodwillfinds where a virtual Delaware company. And those six are the ones that are the board that I report to and they've been working on this for years they were, ready to watch this last year and decided that they needed to hire a CEO, to come in build a team set up the company oversee the launch so I joined pre-revenue and we're now in our fourth month of selling, the consumer response has been. Unbelievable sales are more than doubling month-over-month it's it's really. A unique opportunity to build something that is not only. [38:39] In a part of retail that is innovating and growing and scaling rapidly but it's also doing it for this amazing Mission and you know really trying to redefine what does. Nonprofit in the circular economy look like to deliver social impact at scale so I feel like that's the Mandate that I signed up for and the team that I'm building. And the business model that we're designing right now to go with the marketplace are the is the execution of that but the bigger Vision here is to create this platform that not only. [39:24] Overtime all 155 Goodwill members will have access to be on as sellers but that. For the first time we'll have decentralized marketing funnel brands. Strategy content messaging 1p data and then. [39:48] But technical roadmap that were able to deploy that will integrate with the store operations and the back of house operations that will allow for scared investments in technology that all the good wolf can take advantage of. On the consumer side I think all the players and secondhand have the same goal which is to make the. [40:10] The option to buy second-hand versus new so compelling and so convenient and so exciting and cool. That more and more consumption dollars go towards second hand and move away from New and by, doing that, it has this incredibly measurable impact on the environment in creating sustainable. Impact and then in our case you add to it. The fact that every net dollar that we collect from our sales go back to the location where the Goodwill was the item was donated to fund the Goodwill programs I mean it's I feel like we're pioneering, this new this new kind of business model for circularity and so all that to me is like super compelling super interesting, and I'm really fortunate that this opportunity found me. Scot: [41:19] Cool hearing you talk about it I can tell you like to build stuff the channel visor we had a lot of customers that were kind of in this General space the challenge with this use Consignment World Is You Gotta you know I'm sure these Goodwills are getting, they're only going to sell online a fraction of what comes in so you got to figure out what what things do you want to sell in the store versus online you gotta create digital assets which are the descriptions and the pictures and then you gotta you know imagine you're not going to send them to a central location so then you've got to create a shipping method that works down at the store level how are you guys solving all those problems at scale. Matt: [42:00] Yeah well I'll tell you a couple of things and you're exactly right there's a ton of operational challenges we have a couple things going for us one. These Goodwills already have the physical infrastructure they already have, donation centers they already have Micro warehouses that are already selling online as a three-piece seller through Amazon and eBay and some other Regional marketplaces, so they have a lot of these physical operations setup, so we're leveraging that and we're not having to deploy Capital to do it. That's 12 there's a there's a maturity in the technology vendor Market you'd be surprised at how many. Providers are in the space to automate. We have a partner that we work with that leverages Google Lens technology and Leverage is the Einstein a I was Salesforce that allows us to, take a lot of the heavy lifting out of item creation we have vendors that we work with that. [43:15] Take images of items three-dimensional scans that send it to and Outsource in India where descriptions are being written for these items you know so there's, and I'm learning this right but you'd be shocked at how much software deployment automation deployment already exists. [43:38] So we're managing that to deploy in a way that integrates into these existing operations at and. The other thing that we have an advantage of is because we are nonprofit. [43:53] We're selling primarily me exclusively right now but overtime will be primarily selling donated items which have. Is this not a zero cost of goods but it's a near zero cost of goods. So we have room in the margin line to play with value-added services on each item, if we feel like there's a lift that we can justify with that you know with respect to photography with respect to. Metadata on each of the items with respect to Howard thinking about tagging, there's a lot there's a lot of players out there that we're evaluating right now and we watched with. [44:42] Over 100,000 unique items back in the first week of October. Mid-December we were at nearly 200,000 items. And our roadmap is to have a million unique items in our active. Catalog by October of this year so this entire endeavor. Has been from the start designed for scale. So we feel like that's giving us an advantage because we're able to do some things that, other startups that are venture-backed that are having to start from scratch with a lot of that infrastructure that have a cost of sourcing and and Supply acquisition that we don't, it would be financially prohibitive for them to make some of the Investments that we're making right now. Scot: [45:43] Yeah it's interesting to hear you say you're using some of the AI Jason's not a believer in AI but I'm a big proponent. Jason: [45:50] Haha I haven't said a word on this whole podcast I've just been using my AI Avatar. Scot: [45:57] Ugh. Matt: [45:58] For the record this isn't Matt talking this is Matt's chat TPT talking. Jason: [46:04] Yeah we tested both in the shed she'd Beatty was much more Salient so we went with that. [46:17] Yeah so it's interesting to me mad because, you mentioned a lot of the early Pioneers in our e-commerce and by the way just from buzzword Bingo like are you re Commerce person or you like do you have a favorite label for what you're doing now. Matt: [46:34] Yeah I'm. I'm back in the the interview circuit right now trying to get the word out about what we're doing and promoting the Goodwill Mission so I'm still trying some phrases on I mean yeah RI Commerce is definitely. [46:50] What. The buzzword but I think what we're doing at goodwillfinds and and in partnership with the Goodwill network is really about circularity you know in my mind's eye. Getting a Marketplace standing up a new Marketplace from the zero. You know it's the old Beezus flywheel the back of the napkin that I think about every day and in my version of it their supply demand admission and without the mission we don't get supply. And the better job we do partnering with our members sellers in acquiring the right Supply and and listing it. In a high-quality way, you know then that allows us to be able to meet demand in the market which the proceeds from those sales go right back to the Goodwill where we got the donation and there's the kind of the flywheels complete, and one of the stories around that and this is what we have to do a better job. [47:52] This year versus last year's to get these stories these amazing stories about the Goodwill Network out into the world, the more successful we are Google finds meaning the more that we're able to sell and scale demand. The more people each of the Goodwill sellers have to hire in their e-commerce operations. Because they're doing the listings they're doing the pick pack and ship on the on the outbound but those jobs are higher skill and they and they pay better. And so it actually accelerates the local mission. [48:27] The more successful we are because they have to hire more people and bring more people and train them into these higher value jobs that then they go get placed somewhere else they can go work within. The digital economy you know the digital retail industry and so we really I really think about what we're doing as pioneering circularity. We also are talking to some retailers and Brands you want to partner with us on they're both on the demand and supply side and part of it is because we're a nonprofit that there's a tax, right up Advantage for them but it's there's also this, PSG component to the large corporates that they have to think about especially in, in apparel where they had to think about you know what is their end to end environmental impact and. [49:27] It's it's really I can't believe the timing of this but it's really a moment right now not just with consumers but in the industry and so that's another aspect of circularity where you have. Yeah it's not Nike so but I'll just use them as an example to speak of Austria of Lee imagine Nike telling their full price customers. That they can buy second-hand Nike at goodwillfinds.com. Or imagine a Chanel it's not Chanel so I'll just use them electrically but imagine them. [50:04] Wanting to use us as their authentication partner so that when you find second-hand should now at goodwillfinds.com versus a real real or somewhere else, you can you can you know that you have this objective third-party authenticator that you can partner with to control, the the brand experience in the second hand market so it's, I'm really excited about the possibilities and and we have a really big vision for what we're doing I don't I think we Commerce to me feels, like a term that soap a little bit Limited. Jason: [50:41] Totally fair so maybe circular Commerce its, it's interesting to me though like so we've had a bunch of those Founders from the circular Commerce. Brands on and like their fundamental problem is not your fundamental like their biggest problem is sourcing, the goods by getting people to send them stuff and then when they curate it they're mostly interested in, luxury designer so they end up with a relatively poor yield and they don't have. [51:13] Any monetization or you know frankly like a ecologically redeeming way to deal with, all the goods they get that aren't they don't meet their criteria so it's like you you seem like they're like through the Goodwill Network you've got all these stores to put Goods in you've got a bunch of you do have luxury consumers that are searching for vintage and value but you also have more pure value consumers you it just seems like it's a really interesting fit because you saw some of the, problems that are endemic to the re Commerce guys you've got the first gen, Val you guys like the you know the fast fashion guys who are you know of course making stuff cheap but it's a psychological disaster and they only sell like half of it and the other half ends up in a landfill and all that and then you've got the, discount guys who I think is the funniest of all I don't know if you follow this but Burlington Coat Factory, right before the pandemic shut down their e-commerce and they shut it down because they fundamentally couldn't solve what you're doing like they couldn't figure out how to cost effectively make, product detail pages for all the super thin inventory that they had and so it just interesting like, because you built this business on top of the Google Network it feels like you got a nice sort of Head Start in the in all three corners of that problem if you will. Matt: [52:36] Yeah Jason so first off I know a lot of the players the founders execs at those other places and, again I want them all to be successful because the more successful the category is it's a tide that will lift all boats and I think we're all being led by the consumer who is voting yes yes yes, I also think that the consumer, um is not just the the deal Seeker the value Seeker but it really is a trend ribbon, style driven younger consumer who if you think about you know the. [53:19] Tick Tock and Instagram and this this viral social world that we live in where you nobody wants to look the same, wearing the same things that shopping vintage and second-hand is actually a way to differentiate yourself and show your, your individual style so it's there's a really interesting marriage there between second hand and kind of social morality, and what's happening there and then there's also a tell you a more affluent customer or aspirational customer who could Shop full price and does Shop full price but they really care about, about the impact in the narrative and they want to talk about the story, where they bought it not just what they bought and so there's it feels like there's this really. [54:15] Great timing of all three customer segments and then the last thing I tell you is compared to the Discounters. Do I have read about some of them struggling, with figuring out e-commerce and I think I've read the rational rationalization was that it's hard to do Discovery online versus in the store. What I would tell you is that what we're doing augments the in-store thrifting experience at goodwillfinds, now if you're shopping Goodwill at your local store. The assortment is very limited it's what just showed up that week or that month as far as donations go but, you can do that because there are certain categories of people like to touch and feel or try on because fit matters or Texture and finish and, and material matter you know how home goods and furniture and the like one of those big bulky items that you know are easier to buy and store but to be able to couple that with. [55:29] Now shopping you know I don't want to say the best but the that e-commerce. Assortment of other Goodwills across the country. We're now you're getting access to donations from New York to LA Seattle to Miami, Chicago to Austin and I mean wow like what a treasure Trove to be able to shop your Goodwill store and go online and get access to all these thrift stores in one place, in our case I think it's a massive value add and. Given the fact that the Goodwill brand has been around for 100 years and already has tens of millions of customers shopping their stores you know our primary focus to start is how do we, how do we complement the in-store shopping experience to those tens of millions of customers to convert them to be multi-channel customers with the brand, and at the same time how do we compete in the market too. [56:38] Solicit this this these other two audiences that I mentioned the style and Trend driven younger consumer that's looking for vintage that's looking for. For differentiated as well as this this aspirational and more affluent customer who loves the loves the purpose loves the mission loves the story of circularity and wants to participate. Scot: [57:03] Cool sounds like your you're fired up and it's going to be exciting to watch the progress we're running up against time but while we have you you've been that this over 15 years the whole e-commerce retail thing what are some of the other Trends you're watching other than this circular kind of recycling element anything anything interesting on your radar for example do you think the digitally native vertical brand thing has played out or is that still got legs any other trends that are interesting to you. Matt: [57:36] Yeah well on DM BB which just a an iteration of DTC. Did you see to me was always a go to market strategy was never a business model. Scot: [57:47] Yeah. Matt: [57:49] The the early players the first movers in that space who did the, you know go to the source and sell an item at the wholesale price versus the retail price because you're cutting out the middleman Zappos is kind of one of the one of the pioneers of that, um That was a momentum thing I've always viewed and again kind of sticking to my knitting here in this specialty premium you know Market space. I've always viewed, yeah the brand equity which is what we're all striving to create and grow and maintain. It gets generated by picking an attractive customer, that you want to obsess about and I don't and attractive I mean somebody that you think is a viable there's enough of them and they're viable to have a long-term relationship with. [58:56] And obsessing about them to the point where you understand their needs better than they and you can create differentiated product and service, where, they fall in love with your Solutions with your customer experience and they want to tell their friends and then you couple that with the right distribution, so that you can find more people like them which allows you to scale in an efficient manner and direct-to-consumer now going back 15 years, was just the new go to market to find more like-minded customers to ones that you already had so urban urban already had amazingly strong brands with a lot of brand equity, so what we did writing the Web 2.0 wave was really just figuring out you know how do we, how do we reach the same or similar customers and give them a better experience a different experience online than what they experience in store, and then Mark what was the opposite I got there and we had no physical experience and so the exercise was how do we take this brand love that exists. [1:00:07] At this website and and translate it into a three-dimensional experience that, the existing customers would love but would allow us to expand our market and introduce the brand and more people so I yeah so I don't I never saw DM BB by itself as a sustainable business model. [1:00:27] As far as other Trends in the market today I when I left Walmart I did a talk. [1:00:37] Where I said I felt like it was an amazing time, to start a brand and I really meant it and I really believe that the market was was so like there's so much sameness in the market that. That there's a huge opportunity for four new brands coming to the market Leverage The technologies that have matured and and really differentiate against the incumbents I tell you sitting here right now after. I feel like consumers. [1:01:12] Have now accepted the fact that their multi-line store is where they shop for everything. The whole idea of this retailers essential and that one's not and those shutdowns for a year plus I think really changed consumer. Perception of where's viable to shop the where it's not and I and so I think the bigger players, have a massive advantage in this market especially this year with inflation continuing going into a recession I think it's I think this year is going to be really hard, for smaller players to differentiate and survive so that's more from a consumer lens. From a technology lens I'm sorry to say Jason but I'm a big believer in AI, and I think it's early days and what I counseled a lot of folks who are earlier in their career is find a mega technology trend, in the market that you can get passionate about learning that you think is early Innings and ride it. [1:02:17] I certainly did that with e-commerce I was. They're early with the that whole Social Mobile Local, moment you know that was existing after the iPhone and Facebook launched, I'm I feel like marketplaces are like halfway up the s-curve I feel like there's still a lot more room to grow and so I'm working on that technology curve right now with goodwillfinds. But I would say that I don't I'm not a Believer it in web 3.0 today it feels like, the.com in the late 90s where it was five years too early, there just weren't enough participants to make it viable I think web 3.0 in whatever form it takes is five years out before becomes something that you could commercially work on. And then you know I'd say I think the subscription in. In a lot of categories is having a lot of success right now which is less about technology and more about, business model but that's that's that's an area as well that I think is worth exploring for a lot of businesses that are trying to figure out ways to monetize Their audience. Jason: [1:03:40] Matt that is awesome, basically we're mostly aligned I'm 100% with you on a I I'm also with you on web 3 / metaverse being too early the one thing I'm gonna just for the record disagree on is I I can't public admit that marketplaces are thing because that'll that'll go to Scott said too much if we admit that. But, it's going to surprise no one mat that has happened again we've used slightly more than our allotted time so we're gonna leave it with those words of wisdom from you as always if listeners found value from this show we sure would love it if you'd jump on iTunes and leave us that five star review but Matt, so awesome to reconnecting and congrats on everything you're doing it's it's fun to watch and and put your point like it's also adding a heck of a lot of value to the world. Matt: [1:04:33] Guys I really appreciate the time always great to reconnect congrats on the pot I'm a huge fan and let's do it again at number five hundred. Scot: [1:04:44] Sounds good Matt if folks want to find you online or you on the on MySpace where do you hang out. Matt: [1:04:52] Yeah have you heard of Tumblr no. Um yeah I would just say if anybody needs to get ahold of me reach out through Linkedin and my contact information is there. Scot: [1:05:06] Sounds good we really appreciate taking time and good luck with the new Venture sounds really exciting. Matt: [1:05:11] Thanks guys. Jason: [1:05:12] And until next time happy commercing.

Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys' club of advertising, one agency at a time.  I'm Christy Hiler, owner of Cornett and today, we're talking to Kate Wight of KW Content and Strong Brand Social. Katie's journey to ownership is as unique as they come. She landed her first job because she was an avid snowboarder and spoke French. She evolved through being a French language rider representative and landed on the marketing team at Burton Snowboards. She started KW Content and eventually Strong Brand Social to help brands build better content for the ever-growing need for social media. Her firm is just over five years old and growing at a healthy pace.  And listen close for her unique perspective to both work and self-care … Kate actually prefers to work from Europe, though most of her team is in the U.S. Listen for that insight. It's quite interesting.  Kate's perspective on the industry and how we can make a difference in closing the gender gap in agency ownership are well worth hearing. I'm glad you're here to listen. Thanks for listening to this episode of OWN IT. Find links to Kate Wight on LinkedIn and Strong Brand Social in our show notes at untilyouownit.com. If you're enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community.  Also, if you're a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Look in your pocket or bag right now. Go, on…we'll wait. Ryan Coulter from The James Brand believes what we carry every day says something about who we are. Do you need to be professional helicopter pilot or a mountaineer for permission to carry a pocketknife? We say, ‘heck no'! The James Brand is challenging traditional ideas of who is part of the modern knife community and why you might want to be a part of it too.   We discuss how The James Brand is making carrying a pocketknife cool for the everyday person outside of the hunting and fishing audience. We dig into audience targeting, product innovation, and how to be a challenger brand in “Knife Town”, Oregon.   Some highlights of what we cover: How to find your brand's white space The importance of simplicity in product innovation Why The James Brand chose to set up shop in a highly competitive community How challenger brand's have unique permissions legacy brands do not   Ryan Coulter is the Founder and Chief Creative Officer of The James Brand.  He's spent his career revolving between corporate design and innovation (Burton Snowboards, Nike), consulting and entrepreneurial endeavors. He lives in Portland, Oregon with his partner and their two children.    Connect with Ryan: https://www.facebook.com/coultaire https://www.linkedin.com/in/ryan-coulter-ab95531/   Learn more about The James Brand: www.thejamesbrand.com https://www.instagram.com/thejamesbrand/   If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.  See omnystudio.com/listener for privacy information.

In part 2, Ryan returns to discuss how The James Brand balances the needs of the knife community, with new audiences, as they reimagine the traditional pocketknife. Today we cover how sweating the details is key to creating a beloved brand. We discuss Ryan's vision for his products to help people be a little more in the moment. And how the true role of a business is to generate value and distribute it back out to the world.  Some highlights of what we cover: How to navigate a marketing strategy for “dangerous goods” Inviting your audience to be “part of the club” Why product longevity is important to customer loyalty The future of The James Brand and what you carry in your pockets   Ryan Coulter is the Founder and Chief Creative Officer of The James Brand.  He's spent his career revolving between corporate design and innovation (Burton Snowboards, Nike), consulting and entrepreneurial endeavors. He lives in Portland, Oregon with his partner and their two children.    Connect with Ryan: https://www.facebook.com/coultaire https://www.linkedin.com/in/ryan-coulter-ab95531/   Learn more about The James Brand: www.thejamesbrand.com https://www.instagram.com/thejamesbrand/   If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.  See omnystudio.com/listener for privacy information.

Across an industry that is rapidly changing, Utah-based Snowsports Industries America is leading the way. Nick Sargent, a former ski racer, World Cup ski tuner and marketing chief for Burton, is pioneering efforts to change SIA from a trade show company to a global leader in data-based marketing, sustainability and diversity to grow the equipment industry across America. He joins Last Chair to dive into the story and how a 2016 move of SIA to Utah was pivotal to its evolution.Sargent grew up on skis near Stowe, Vt., cross country skiing to school, ripping alpine turns on Mount Mansfield and talking his dad into buying him a Burton Backhill as a kid before snowboards were a thing. In college, he built a passion for the western mountains ski racing for Western State in Colorado.His career path took him right into the ski industry, serving as one of the original ski technicians at Park City's Rennstall, which led him to a few years of ski tuning for Dynastar/Lange on the World Cup before landing a job with Salomon and later Burton, where his savvy approach to marketing brought brands to life.When he took on leadership of SIA in 2015, he oversaw its transformation from a trade show company to an organization developing a roadmap for the sport's future. Topics turned to climate – how can the industry mitigate the number of winter days it was losing each season. Sustainability – what steps can be taken to recycle products. And diversity – how can skiing and snowboarding become more inclusive.The catalyst for much of that change was a board-directed move of SIA to Utah from its previous home outside Washington, D.C. Instantly, the organization became more connected to its sport.In this episode of Last Chair, shares fun and insightful stories from his days tuning skis in Park City to his yearlong persistence that led to his tenure with Dynastar and how he developed one of the most successful hospitality houses for Salomon at the 2002 Olympic Winter Games in Utah.What fostered your love for outdoor sport?My mom encouraged us to stay outside as much as possible. And we were just having the time of our lives playing in the snow and the woods and the farm fields. It was a real Tom Sawyer type of upbringing. That's what it was all about … just having fun. Winter is long and the more fun you could have – a winter was more enjoyable and you almost were disappointed when spring came around because you wanted to keep keep riding and skiing and sledding and having fun with your buddies in the snow.How did you initially make your way to Utah after college?I had a friend and a ski coach of mine for a little while, Will Goldsmith, and he was living in Crested Butte. He invited me to come work at a new ski shop that he and another colleague, Brian Burnett, were starting, called Rennstall in the early 90s. I came to Park City and couldn't believe the lights and the people and the buildings. I thought it was the right place for me at that time. And that was really the golden ticket –  learn how to tune skis at a world class level, get exposure to a lot of different athletes from around the world and also get a lot of exposure to the ski companies.What motivated SIA to move to Utah in 2016?(The board said} ‘we want you to move the organization to Utah. And we think Park City would be the best location. All roads come through Utah in the winter sport business. And there's a number of member companies that belong to SIA. It would be great for us to be closer to our business, closer to the sport, and put us in a place where we're going to be front and center.'What has made Utah a good home for the winter sports industry?Since around 2002, Utah had a mandate to attract winter sport brands to the state. It's why Rossignol is here … Amer, Salomon, Atomic, Descente and Black Diamond, they've been here for a long time, Scott Bikes and so on. It's just one of the best environments for a company, specifically if you are an outdoor or a winter sport brand, it has all that you need from the snow perspective, from an outdoor perspective, from a biking, hiking, hunting perspective, you know, whatever your sport is, Utah has it. But I would say, you know, one of the appealing factors for myself and moving SIA here was the proximity to the airport, the proximity to Salt Lake City, the proximity to the Cottonwoods. Snowbasin, Powder Mountain.How does SIA approach climate?Climate change is the largest threat to the winter sport business. (The winter sport industry) drives an engine for this state and the community. We need climate. So, you know, We started an initiative called Climate United. It's a way that we can gather our members, the suppliers, manufacturers, retailers and the resorts to start to pay attention to climate. And we've lost 35 days of winter in the last 30 years. They're working with different groups around the country and addressing climate and raising awareness of the effects of climate. We're working hard with the Biden administration and the Inflation Reduction Act, which was just passed. I'm really proud of the work that the team has done here to help push that across the line.And how do you approach sustainability?A lot of people will say climate and sustainability are the same thing. But sustainability is how we work with clean manufacturing and really doing the right things for your company and your business that set yourselves apart. Whether you're reducing your carbon emissions, your greenhouse gas output, whether you are putting in solar panels, having gardens, mandating that your product is manufactured in a clean and reducing your waste – those are elements that really come into play and we have a long way to go. We have a lot of leaders out there. Burton Snowboards is doing a great job. Rossignol is doing a great job. Patagonia -- the news about giving their company to climate. I mean, that's the ultimate!How important is diversity to sport growth?It's beyond a moral imperative. It is a business imperative. The funnel of winter sport participants is getting narrow. We had a huge boom in the sixties and seventies and eighties and the baby boomers had carried this forward. But unfortunately, it's been a wealthy white man's game. It's our job to change that. It's our destiny to open open up the outdoors to a more diverse audience and get more people comfortable in snow no matter what color you are or your gender or your sexual preference or things that don't matter. All that matters is that you're getting outside and having fun.On the equipment side, how have skiing and snowboarding innovated together?The shaped ski made it easier for beginners and intermediate to pick up the sport and learn how to turn their skis so much that snowboards have adapted shape as well to make it easier for people to ride and get comfortable when they're on snow. The other one was twin tips. That inspiration came from snowboarding and giving people the ability to go backwards or forwards, not only on snowboard, but also skis. They were feeding off each other and the designs were very simple and easy to execute.You've been living in Utah now at times over a span of 30 years. Favorite run?I'm a little reluctant to share it with everyone. But it's no secret. When you're at Alta on the Supreme Lift and you go far, far out there to Last Chance, those woods out there, you can still get powder a few days after a big storm. 

Across an industry that is rapidly changing, Utah-based Snowsports Industries America is leading the way. Nick Sargent, a former ski racer, World Cup ski tuner and marketing chief for Burton, is pioneering efforts to change SIA from a trade show company to a global leader in data-based marketing, sustainability and diversity to grow the equipment industry across America. He joins Last Chair to dive into the story and how a 2016 move of SIA to Utah was pivotal to its evolution.Sargent grew up on skis near Stowe, Vt., cross country skiing to school, ripping alpine turns on Mount Mansfield and talking his dad into buying him a Burton Backhill as a kid before snowboards were a thing. In college, he built a passion for the western mountains ski racing for Western State in Colorado.His career path took him right into the ski industry, serving as one of the original ski technicians at Park City's Rennstall, which led him to a few years of ski tuning for Dynastar/Lange on the World Cup before landing a job with Salomon and later Burton, where his savvy approach to marketing brought brands to life.When he took on leadership of SIA in 2015, he oversaw its transformation from a trade show company to an organization developing a roadmap for the sport's future. Topics turned to climate – how can the industry mitigate the number of winter days it was losing each season. Sustainability – what steps can be taken to recycle products. And diversity – how can skiing and snowboarding become more inclusive.The catalyst for much of that change was a board-directed move of SIA to Utah from its previous home outside Washington, D.C. Instantly, the organization became more connected to its sport.In this episode of Last Chair, shares fun and insightful stories from his days tuning skis in Park City to his yearlong persistence that led to his tenure with Dynastar and how he developed one of the most successful hospitality houses for Salomon at the 2002 Olympic Winter Games in Utah.What fostered your love for outdoor sport?My mom encouraged us to stay outside as much as possible. And we were just having the time of our lives playing in the snow and the woods and the farm fields. It was a real Tom Sawyer type of upbringing. That's what it was all about … just having fun. Winter is long and the more fun you could have – a winter was more enjoyable and you almost were disappointed when spring came around because you wanted to keep keep riding and skiing and sledding and having fun with your buddies in the snow.How did you initially make your way to Utah after college?I had a friend and a ski coach of mine for a little while, Will Goldsmith, and he was living in Crested Butte. He invited me to come work at a new ski shop that he and another colleague, Brian Burnett, were starting, called Rennstall in the early 90s. I came to Park City and couldn't believe the lights and the people and the buildings. I thought it was the right place for me at that time. And that was really the golden ticket –  learn how to tune skis at a world class level, get exposure to a lot of different athletes from around the world and also get a lot of exposure to the ski companies.What motivated SIA to move to Utah in 2016?(The board said} ‘we want you to move the organization to Utah. And we think Park City would be the best location. All roads come through Utah in the winter sport business. And there's a number of member companies that belong to SIA. It would be great for us to be closer to our business, closer to the sport, and put us in a place where we're going to be front and center.'What has made Utah a good home for the winter sports industry?Since around 2002, Utah had a mandate to attract winter sport brands to the state. It's why Rossignol is here … Amer, Salomon, Atomic, Descente and Black Diamond, they've been here for a long time, Scott Bikes and so on. It's just one of the best environments for a company, specifically if you are an outdoor or a winter sport brand, it has all that you need from the snow perspective, from an outdoor perspective, from a biking, hiking, hunting perspective, you know, whatever your sport is, Utah has it. But I would say, you know, one of the appealing factors for myself and moving SIA here was the proximity to the airport, the proximity to Salt Lake City, the proximity to the Cottonwoods. Snowbasin, Powder Mountain.How does SIA approach climate?Climate change is the largest threat to the winter sport business. (The winter sport industry) drives an engine for this state and the community. We need climate. So, you know, We started an initiative called Climate United. It's a way that we can gather our members, the suppliers, manufacturers, retailers and the resorts to start to pay attention to climate. And we've lost 35 days of winter in the last 30 years. They're working with different groups around the country and addressing climate and raising awareness of the effects of climate. We're working hard with the Biden administration and the Inflation Reduction Act, which was just passed. I'm really proud of the work that the team has done here to help push that across the line.And how do you approach sustainability?A lot of people will say climate and sustainability are the same thing. But sustainability is how we work with clean manufacturing and really doing the right things for your company and your business that set yourselves apart. Whether you're reducing your carbon emissions, your greenhouse gas output, whether you are putting in solar panels, having gardens, mandating that your product is manufactured in a clean and reducing your waste – those are elements that really come into play and we have a long way to go. We have a lot of leaders out there. Burton Snowboards is doing a great job. Rossignol is doing a great job. Patagonia -- the news about giving their company to climate. I mean, that's the ultimate!How important is diversity to sport growth?It's beyond a moral imperative. It is a business imperative. The funnel of winter sport participants is getting narrow. We had a huge boom in the sixties and seventies and eighties and the baby boomers had carried this forward. But unfortunately, it's been a wealthy white man's game. It's our job to change that. It's our destiny to open open up the outdoors to a more diverse audience and get more people comfortable in snow no matter what color you are or your gender or your sexual preference or things that don't matter. All that matters is that you're getting outside and having fun.On the equipment side, how have skiing and snowboarding innovated together?The shaped ski made it easier for beginners and intermediate to pick up the sport and learn how to turn their skis so much that snowboards have adapted shape as well to make it easier for people to ride and get comfortable when they're on snow. The other one was twin tips. That inspiration came from snowboarding and giving people the ability to go backwards or forwards, not only on snowboard, but also skis. They were feeding off each other and the designs were very simple and easy to execute.You've been living in Utah now at times over a span of 30 years. Favorite run?I'm a little reluctant to share it with everyone. But it's no secret. When you're at Alta on the Supreme Lift and you go far, far out there to Last Chance, those woods out there, you can still get powder a few days after a big storm. 

Heikki Sorsa is an iconic Finnish pro snowboarder. Destroyer of all. He competed in the 2002 Olympics in the halfpipe wearing a mohawk! He also held a world record for the highest air on a quarter pipe for six years, 9.5 metres at the Arctic Challenge. He taught Paris Hilton how to snowboard, some would say he's lived the dream and I would agree. Thanks for coming on the show boss! Enjoy.

SummaryKim Dirmaier of Burton Snowboards joins Daniel for this episode of the podcast and we discuss the role that location shoots with athletes plays into PDP imagery at burton and the complications that can arise and the organization required to manage so many inputs coming from all over the world. Key TakeawaysBurton has started using more imagery from the field on PDP pages to help support sales and product photography.This presents some challenges to traditional studio and post production teams. Images now come in from all over the world  as athletes are in the field training, competing and performing. Art direction is impacted by this and has made concessions to make it easier to make selects for use on the site. Post production teams getting involved in conversations early can help ease pains later on that may not have been CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com

Dr. Hammerstedt is joined today by Sean Lake to discuss how to stay Fit over Forty. He talks about his transition from being an active snowboarder in his 20s - to then being in his 30s, with less activity and not liking the way he felt. He started to exercise realizing that he craved physical activity. He discusses how fitness is a major tool in being able to give you energy to be the parent/ person you want to be. It is all about making the small decisions to get the big results. He shares that what you eat matters, and by improving one meal a day, you will slowly progress to making the eating habits you are hoping for.       Sean Lake grew up in Winchester, Massachusetts, before moving to Utah to become a professional snowboarder and general ski bum. Once he got that out of his system, he graduated from the University of Utah, using that degree to join Burton Snowboards, work as Shaun White's Team Manager, and land a spot as the Director of Sports Marketing at DC Shoes. After decades in action sports marketing, Sean co-founded BUBS Naturals, a line of collagen peptides and other all-natural supplements that help athletes at all levels perform and feel their best.   Sean named BUBS Naturals after his childhood best friend Glen “BUB” Doherty, a Navy SEAL who was killed in Benghazi, Libya on 9/11 in 2012. In addition to remembering Glen for the patriot he is, the BUBS ethos centers around the passionate and adventure-seeking life that Glen lived. Sean and the BUBS Naturals family further honor “Bub” by donating 10% of all profits to charities that support veterans.   A devoted husband, father, and fitness fanatic, Sean now lives in Encinitas, California, where he can ride his bike to work and still do a quick surf check from the office.You can find him at  www.bubsnaturals.com, @bubsnaturals and @slakeo.   Dr. Hammerstedt and her lifestyle coaching team can be found at www.wholisthealth.com and @wholisthealth on Facebook and Instagram as well as the Facebook group Curate Your Health. Wholist helps high performing women and men lose weight for the last time, with an innovative food and mindset coaching program to blueprint YOUR optimal body and mind, with real food, real work, real results...and no products or BS. Come curate YOUR sustainable health future, and personal and professional dynasty.   And remember, Who you choose to be Matters. You are valuable, You are worth this, You are your WholeYou.

This 6'7” up and coming ripper from Minnesota is part of The Dust Box squad as well as the Burton team. We talk scoping spots, conventional sports, work life balance, lucid dreaming, getting out of your comfort zone, shredding NYC, being adopted, social media marketing, bidding wars and so much more! Join us as we sit down with the tallest pro snowboarder in the game and hear about his journey starting on the rope tow's of the mid west to joining up with the dust box crew in SLC and getting picked up by Burton Snowboards on this week's episode of The Bomb Hole!Special ThanksTen Barrel Pub BeerThe Patreon Members, We would not do this without you!!- https://www.patreon.com/thebombholeBub's Naturals- https://www.bubsnaturals.comGranite Towers- https://www.granitetowersequitygroup.comSlowtide- https://slowtide.coLiquid Death- https://liquiddeath.comInstagramRob Roethler's instagram @robroethler https://www.instagram.com/robroethler/@thebombhole: https://www.instagram.com/thebombhole/@Grendiesel : https://www.instagram.com/grendiesel/@E_stone : https://www.instagram.com/e_stone/ Budz Print Shop- www.e-stonephoto.com https://307o96449135872.3dcartstores.comHit Subscribe! Leave a comment, We love your feedback! If you like the show please leave us a review! It all helps us out a ton!!For all things Bomb Hole, go to : https://thebombhole.com/BOMB HOLE STORE: https://thebombhole.com/collections/allWatch the episode on YouTube- https://youtu.be/r2AmMfVormM Join The Bomb Squad on our Patreon page! Props to all of our Patreon members for the support. We could not make these episodes happen without your help! Patreon members get the chance to ask guests questions and find out who we will be interviewing before anyone else. They also receive Bomb Hole merch and a custom Bomb Squad sticker!!! Find out more at https://www.patreon.com/thebombholeShow Notes-Step Brothers Sleep Walking | https://www.youtube.com/watch?v=xQi7ABaeCx0Westminster Collage Snowboard Team | https://westminstergriffins.com/sports/snowboardRob's Tiktok | https://www.tiktok.com/@robroethler/video/7037133172571917614?lang=enRob On Burton | https://www.burton.com/us/en/content/americas-rob-roethler.htmlEast Coast Lifestyle | https://eastcoastlifestyle.comThe Dust Box | https://thedustbox.clubHot 97 | https://www.hot97.comRob At Woodward | https://www.facebook.com/BurtonSnowboards/videos/full-pull-rob-roethler-hard-to-beat-a-top-to-bottom-run-at-golden-hour-woodward-/10158807602135932/How To Lucid Dream | https://www.medicalnewstoday.com/articles/323077Pradadabang | https://www.youtube.com/watch?v=rxuy5VQc39AOne Clap | https://www.youtube.com/watch?v=tmJcUlrkMNgThanks For Listening!

In this episode, Mike Poznansky chats with Sarah Crockett, Global Chief Marketing Officer at Dickies. Sarah considers herself a consumer advocate and has had a storied career with brands such as Vans, REI, Burton Snowboards, and Backcountry.com. Sarah talks about her experience leading marketing with Vans, their transition from an action sports brand to lifestyle brand, and why brands need to showcase how they value and convey authenticity, integrity, and being part of the community. Tune in to hear more from Sarah about cultivating a culture of creativity and collaboration, the traits she values as a leader, and much more.   This episode is hosted by Mike Poznansky, Founder & Managing Partner at Neato, a college and Gen Z-focused marketing agency that helps brands understand and connect with young people.

This week on Radically Loved, Rosie speaks with Selema Masekela about spirituality, vulnerability, and creating your own path in life.Going through a spiritual experience can open your eyes to endless possibilities. It detaches you from your past conditioning that may be bringing you more harm than good. What follows this experience is a new path that you can create and call your own.This episode is brought to you by: Kion Save 20% on monthly delivers and 10% on on time purchases. Just go to www.getkion.com/radicallyloved Kitsch Get 30% OFF anything and everything! Visit www.mykitsch.com/loved NootopiaGo to nootopia.com/radicallyloved and enter coupon code radicallyloved10 for an extra 10% off.Here are three reasons why you should listen to the full episode:1. Discover the spiritual experience of surfing and being in the ocean.2. Understand why real power and strength lie in vulnerability.3. Learn how and why therapy can change your life and perspective.Episode Highlights[01:28] Selema's Background[10:31] Connecting with the Ocean[12:17] Exploring His Spirituality[14:33] Depression and Anxiety[19:29] On Fragile Masculinity and Vulnerability[20:35] Going to Therapy[22:16] Selema's Therapy Experience.[24:35] It's Okay Not to Have Everything Figured Out[31:17] What Selema Is Excited About[37:04] Creating Your Own PathResources:Connect with Selema Masekela:- Website: https://www.salmasekela.com/ - Instagram: https://www.instagram.com/selema/ - Twitter: https://twitter.com/selema - What Shapes Us Podcast: https://podcasts.apple.com/us/podcast/what-shapes-us/id1521200635- Mami Wata: https://mamiwatasurf.com/ - Stoked Mentoring- Summer of Soul (2021): https://www.imdb.com/title/tt11422728/ - West Side Story (2021): https://www.imdb.com/title/tt3581652/ - Mami Wata (1975) by Hugh Masekela: https://open.spotify.com/track/4pTAFN3kA3szSq0KD2URCx?autoplay=true - Flamingo (2020): https://tv.apple.com/us/movie/flamingo/umc.cmc.xok7sjoyujnbav7j5gx9irk3 - Burton Snowboards: https://www.burton.com/us/en/home - Radically Loved is now part of the iHeartMedia Podcasts: https://www.iheartmedia.com/podcasts. - Have a specific topic in mind? Email us at info@radicallyloved.com. - Create a daily meditation ritual in just seven days! Download BUILD YOUR DAILY MEDITATION RITUAL and other freebies at https://www.radicallyloved.com/free-stuff!- FREE Action Guide! Apply the lessons you learn from this episode as you listen! Sign up at https://www.radicallyloved.com/episode-show-notes, and I'll send it right away!Stay updated!- Instagram: https://www.instagram.com/rosieacosta/- Twitter: https:twitter.com/rosieacosta- Facebook: https://www.facebook.com/radicallylovedrosie- TikTok: https://www.tiktok.com/@itsrosieacosta

Sean Lake and Glen Doherty grew up best friends, teammates and roommates as they chased their childhood dreams of adventure. Glen became a Navy SEAL. Sean became a professional athlete and marketing executive at Burton Snowboards and DC Shoes. In 2012, Glen lost his life in Libya defending American interests and freedom. To honor Glen, Sean helped launch the Glen Daugherty Memorial Foundation. Sean co-founded BUBS Naturals as a tribute to his best friend, Glen "BUB" Doherty, who was heroically killed in Benghazi. They produce supplements for athletes, the Boston Red Sox, and just about anyone who has pain in their body and joints.Host Fran Racioppi and Sean Lake hop into the back of the Land Rover Ambulance at Sandlot Jax to talk about Glen, their life together as extreme athletes, the importance of collagen protein and MCT Oil, and what it means to truly live in the service of others. Take a listen, then try Sean's morning routine for a clear mind, from meditation to lemon water.Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights:-The value of collagen on the body, its effect on youthfulness and longevity, and how it improves joint and gut health. (3:00) -Sean breaks down the components of collagen, what it's made of and why it's important to supplement our diets. (7:50) -BUB Naturals gives 10% back to The Glen Doherty Foundation. -Glen and Sean were both fueled by adrenaline and extreme sports as they moved to Utah to become pro skiers and snowboarders. (12:10)-As Glen went on to become a Navy SEAL, Sean worked for Burton Snowboards alongside the biggest names in extreme sports like Shaun White and Tony Hawk. Sean later worked for DC Shoes. (13:50)-The fitness community is built on shared hard moments; something GORUCK and CrossFit have set the example for. (19:57)-Fran asks Sean to expand on his first foundation of daily success and explain how he meditates each day. (41:00)-Sean talks about the importance of responding vs reacting to situations. (41:56)Quotes:-”Joint health. Gut health. Sign me up for the joint health.” (4:31)-”The amount of amino acids that's in collagen is through the roof.” (8:03)-“Whatever we do, we gotta do something cool for charity.” (9:17)-”If I haven't made it as a pro skier by the time I'm 25, I'm gonna join the Navy and become a SEAL.” (13:14)-”If you knew him, and you guys cracked a beer; Fran he's your best friend.” (17:25)-”When you choose a hard moment, you're truly seeing what you are capable of.” (22:30)-”You have to suck; and then gradually you learn a new skill.” (24:50)-”Little known fact…we are the collagen provider for the Boston Red Sox.” (37:17)-”I want to build a life where I am responding to situations.” (41:57) Sean's Three Daily Foundations to Success:-Active meditation to establish focus-Make the bed to complete one task-Drink a warm glass of lemon water before anything elseThis episode is brought to you by Jersey Mike's, 18A Fitness, Analytix Solutions, Jaguar Land Rover of Fairfield and The Readiness Collective.

Physical performance as an aging athlete, the ski bum lifestyle, friends who level you up, serving and inspiring others, and the epic story, life, and legacy of Glen Doherty...all of that and more today with Sean Lake! Sean Lake, is a former professional snowboarder who went on to join Burton Snowboards, work as Shaun White's Team Manager, and land a spot as the Director of Sports Marketing at DC Shoes. After decades in action sports marketing, Sean co-founded BUBS Naturals, a line of collagen peptides and other all-natural supplements named after Sean's childhood best friend Glen “BUB” Doherty, a Navy SEAL who was killed in Benghazi, Libya on 9/11 in 2012. A devoted husband, father, and fitness fanatic, Sean is passionate about helping people feel great and do good. SHOW HIGHLIGHTS Aging athletes Why collagen Ski bum lifestyle Friends who level you up Kokoro Growing up with Glen Doherty Helping and inspiring others Seizing life's opportunities Stand for self-improvement Fatherhood CONNECT  Glen Doherty Memorial Foundation Website Facebook Instagram (BUBS) Instagram (Sean) Follow is on Social Media for Extra Content: ➡️ Instagram

Episode 227 features Sean Lake, Co-Founder of BUBS NaturalsFind Sean Online:Website: https://www.bubsnaturals.com/Linkedin: https://www.linkedin.com/in/sean-lake-4578596/Instagram: https://www.instagram.com/bubsnaturalsTwitter: https://twitter.com/bubsnaturalsYouTube: https://www.youtube.com/channel/UCExvH37r6Xm9FOOWZIwZcnwFacebook: https://www.facebook.com/bubsnaturalsAbout Sean:Sean Lake is a former professional snowboarder who went on to join Burton Snowboards, work as Shaun White's Team Manager, and land a spot as the Director of Sports Marketing at DC Shoes. After decades in action sports marketing, Sean co-founded BUBS Naturals, a line of collagen peptides and other all-natural supplements named after Sean's childhood best friend Glen “BUB” Doherty, a Navy SEAL who was killed in Benghazi, Libya on 9/11 in 2012. A devoted husband, father, and fitness fanatic, Sean is passionate about helping people feel great and do good.........Thank you for listening! If you wanted to learn more about the host, Brian Ondrako, check out his “Now” Page - https://www.brianondrako.com/now or Sign up for his Weekly Newsletter and 3x a Week Blog - https://brianondrako.com/subscribe/ See acast.com/privacy for privacy and opt-out information.

Today's guests are Sean Lake and TJ Ferrara. Sean is a former professional snowboarder who went on to join Burton Snowboards, work as Shaun White's Team Manager. Sean co-founded BUBS Naturals with TJ which is named after Sean's childhood best friend Glen “BUB” Doherty, a Navy SEAL who was killed in Benghazi, Libya on 9/11 in 2012. Follow Bubs Naturals on IG: https://www.instagram.com/bubsnaturals/ Follow Sean on IG: https://www.instagram.com/slakeo/ Use promo code POWERPROJECT at www.bubsnaturals.com to save 20% off your entire order! Join The Power Project Discord: https://discord.gg/yYzthQX5qN Subscribe to the new Power Project Clips Channel: https://youtube.com/channel/UC5Df31rlDXm0EJAcKsq1SUw Special perks for our listeners below! ➢https://www.vivobarefoot.com/us/powerproject Code POWERPROJECT for 20% off Vivo Barefoot shoes! ➢https://markbellslingshot.com/ Code POWERPROJECT10 for 10% off site wide including Within You supplements! ➢https://mindbullet.com/ Code POWERPROJECT for 20% off! ➢https://eatlegendary.com Use Code POWERPROJECT for 20% off! ➢https://bubsnaturals.com Use code POWERPROJECT for 20% of your next order! ➢https://verticaldiet.com/ Use code POWERPROJECT for 20% off your first order! ➢https://vuoriclothing.com/powerproject to automatically save 20% off your first order at Vuori! ➢https://www.eightsleep.com/powerproject to automatically save $150 off the Pod Pro at 8 Sleep! ➢https://marekhealth.com Use code POWERPROJECT10 for 10% off ALL LABS at Marek Health! Also check out the Power Project Panel: https://marekhealth.com/powerproject Use code POWERPROJECT for $101 off! ➢Piedmontese Beef: https://www.piedmontese.com/ Use Code POWER at checkout for 25% off your order plus FREE 2-Day Shipping on orders of $150 Follow Mark Bell's Power Project Podcast ➢ https://lnk.to/PowerProjectPodcast ➢ Insta: https://www.instagram.com/markbellspowerproject ➢ https://www.facebook.com/markbellspowerproject ➢ Twitter: https://twitter.com/mbpowerproject ➢ LinkedIn:https://www.linkedin.com/in/powerproject/ ➢ YouTube: https://www.youtube.com/markbellspowerproject ➢TikTok: http://bit.ly/pptiktok FOLLOW Mark Bell ➢ Instagram: https://www.instagram.com/marksmellybell ➢https://www.tiktok.com/@marksmellybell ➢ Facebook: https://www.facebook.com/MarkBellSuperTraining ➢ Twitter: https://twitter.com/marksmellybell Follow Nsima Inyang ➢ https://www.breakthebar.com/learn-more ➢YouTube: https://www.youtube.com/c/NsimaInyang ➢Instagram: https://www.instagram.com/nsimainyang/?hl=en ➢TikTok: https://www.tiktok.com/@nsimayinyang?lang=en Follow Andrew Zaragoza on all platforms ➢ https://direct.me/iamandrewz #PowerProject #Podcast #MarkBell

Welcome to Episode 348 of the No Quit Living Podcast. NQL is a personal development podcast designed to help you achieve your goals and desires. Whether you found us from Forbes, Inc Magazine, CEO Magazine, CIO, New Theory, or elsewhere, we're thrilled you are listening. Through hearing the inspiring stories and tips from the greats, we will all find it easier to stay motivated. Brian is a #1 International best-selling author and one of the world's foremost authorities on mental performance. His mental performance training strategies have been used by thousands of elite performers and top athletes worldwide, including industry-leading companies like Burton Snowboards and Fuddruckers, UFC World Champions, multiple NCAA National Champions, and hundreds of athletes in the UFC, NBA, PGA, NFL, NHL, and MLB.   Website: https://briancain.com/  

In this episode, Joe welcomes Sean Lake to the Lounge. Sean is a former professional snowboarder who went on to join Burton Snowboards, work as Shaun White's Team Manager, and land a spot as the Director of Sports Marketing for DC Shoes. He is now the Co-Founder of BUBS naturals, a line of collagen peptides and other all-natural supplements. During their discussion, they chatted about alt-sports culture and dove into the aspects of overall health. Sean's Book Recommendations: Driven – Dr. Douglas Brackmann: https://tinyurl.com/8n3u4873 Mastery – Robert Greene: https://tinyurl.com/3a9ezf72 Follow Sean here: Website: www.bubsnaturals.com E-Mail: Sean@Bubsnaturals.com Check out our show sponsor: This episode is brought to you by Blazing Star BBQ! https://www.blazingstarbbq.com/ Blazing Star BBQ is a veteran owned and operated by Mike Starr, who served more than 20 years to our nation. Mike is devoted to “Bringing unique flavors from his world travels to your backyard!” Check out his delicious rubs and sauces. You won't be disappointed! This episode is also brought to you by Battleground Fitness. Brandon and Dani Lirio are providing tailored fitness programs to people in different seasons in their lives via their online fitness platform. Check them out at https://www.bgfitonline.com/ LLAMA LINKS https://linktr.ee/llamaleadership

EP290 - Shoptalk 2022 Recap ShopTalk held it's first in-person show since 2019, May 27-30th in Las Vegas. The show made the move from the Venetian to the Mandalay Bay. Nearly 10,000 attendees joined more than 600 exhibitors at this years show. Making ShopTalk one of the first industry events to truly feel like it did prior to the pandemic, and living up to the billing as the retail industries reunion. Shoptalk has truly established itself as the preeminent digital commerce event in the US. In this episode Jason and Scot recap all the major keynotes, trends, and themes from the show. If you wren't able to attend, this show will catch you up. If you did attend, they episode will help you write that event recap you owe the rest of your team! Episode 290 of the Jason & Scot show was recorded on Thursday April 8, 2022. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:23] Welcome to the Jason and Scot show this is episode 290 being recorded on Thursday April 7th 2022 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:38] Hey Jason and welcome back Jason Scott show listeners well tonight we are excited to talk about shoptalk Jason you went for the show I was not able to make it this year unfortunately but you went and you are going to report on all the happenings and I'm excited to hear how it went. Jason: [0:57] I know I feel like listeners should know that your April Fool's joke is you told me you were there and I kept waiting like at the Starbucks to meet you and you never showed. Scot: [1:06] Not true not true I was a good co-host and I let you know with plenty of time I wouldn't be able to make it. Jason: [1:12] I am teasing but I do think shoptalk overlapped April Fool's this year. Scot: [1:17] It was her a lot of shenanigans. Jason: [1:19] There there was not any there was some usual trade show Shenanigans but I'm not sure I would say there was any April Fool's related Shenanigans but it was a good show you missed a good one. Scot: [1:31] Before we dive in what was the Starbuck situation. Jason: [1:33] So the Starbuck situation I would give it a B+ so it's a for people for a long time treat your followers shoptalk started out at the Aria as a small show and then it outgrew the Aria and they moved to the Venetian which it was nice because the Venetian does have on-prem Starbucks but the Venetian is a, kind of very big and they did it there for a number of years and then they right before the pandemic they announced they were moving it to Mandalay Bay and so this was the first one in Mandalay Bay and Mandalay Bay is good because it has. To Starbucks one in the casino area and one on the way to the convention center so so ordinarily I would give that a plus but they one of the Starbucks is still closed from the pandemic it hasn't reopened and the one on the way to the convention center normally takes mobile orders which is awesome, for the convention they turned up they turned off mobile orders every day of the convention. Scot: [2:41] I don't need it. Jason: [2:43] I stayed very well caffeinated and in my new world where I drink iced coffee from Starbucks branded iced coffee from the grocery store I got to augment my stops at the Starbucks by having a couple, jugs of Starbucks iced coffee in my room as well so no one should be worried about me. Scot: [3:01] That you can say in your backpack or strapped to your head like I have one of those beer hats. Jason: [3:06] Exactly and I showed up at a couple morning meetings with like to Starbucks and it's always this great debate like should I go hide in a closet somewhere and finish one so that the people in this meeting won't know that I was double-fisting it or should I just embrace my, my problem and I embraced it. Scot: [3:22] Everyone listens to the podcast Selena it's a well-known thing no one judges you for your Starbucks. [3:35] We live all coffee we're pretty agnostic on the coffee. We'll call what were the so that's the Starbucks what about the this whole thing called retail and e-commerce. Jason: [3:50] Yeah so before we jump into all the the topics and going ons it's a I would just say like I think there, I don't know what's the official or The Unofficial theme but they called the retails reunions and I feel like it was pretty apt this is the first big show, that to me felt like it did before the pandemic they had 10,000 attendees which. If it's off from from 2019 it's only slightly like maybe they had 12,000 attendees in 2019 so, 10 felt like a big show they had a 650 exhibitors. It felt pretty normal which was awesome and one of the best things about shoptalk normally is the networking and catching up with friends and I feel like that was in full effect and, extra fulfilling this year because you know I just got to see a bunch of people that I enjoy spending time with that I hadn't gone to Sea in a couple of years. Scot: [4:52] Prickle yeah so it's kind of a I like this post covid lifestyle where it just feels like nothing happened it uh it's a it's a joy. Jason: [5:00] Yeah yeah I feel like the biggest Debbie Downer for me is everyone I was excited to see was like mostly just asking me about you. Scot: [5:07] All right sir I'm through through Outlet cool what did any. Jason: [5:15] Throw out because maybe I'll throw a contrary position at the end but I would say the overall mood at the show was also interesting to me it felt very optimistic like people were upbeat people were. Kind of like enthusiastic about the year ahead and you know I don't know it was it was a good vibe. Scot: [5:36] Yes I was tracking a lot of the social media and it was interesting a long this so you had shoptalk which is like you know it was like one one track if you will and all the positive things there but at the same time and there was like some some chaos in e-commerce land where we had the single click checkout thing called Fast kind of falling apart we had, lot of the rapid delivery companies, go puff is not one of them but you know them better not be a gorilla and like three or four of them kind of imploded kind of right during shoptalk so there is kind of envisioned you guys like yeah this 15-minute deliveries the future while right outside the conference center it was kind of falling apart. Jason: [6:17] There was some version of that there was you know Uber instacart and doordash all talking about instant delivery well a lot of the, the tenuous VC funded ones were, we're announcing their their shutdowns and for sure they're there was I mentioned 650 exhibitors I think about 620 of them were payment providers. Or buy now pay later surfaces and what like if you walked around the show you'd think that was the biggest thing ever and and yeah / your point like you know one fast runner fast as a payment provider was kind of spinning down and laying everyone off while this while the show is going on so not a lot of talk about that at the show. Scot: [7:05] Yeah weird will call I'm excited to hear your take on things let's let's jump in. Jason: [7:10] Awesome so I kind of am dividing tonight's talk into two sections the main Keynotes and kind of what my highlights were from the Keynotes and then, some of the main trends that I sort of picked up on from the show so they will start with the key notes and all the big media companies you know had a keynote So So Meta was there not with maybe the most senior met a person like that like shoptalk tends to get big names for the Keynotes and The Meta was like a track keynote from Benjy Shalimar who's like the VP of Commerce which you know big roll it meta but it wasn't like they had Sheryl Sandberg or someone, they had Alan Siegen from Google who's like the president of America's Partnerships and they he talked about Google and YouTube, and you know from those platforms, meta was like super bullish on social commerce as you would expect but they were highlighting that like hey the biggest growth area at Facebook in the short term is Commerce, and he specifically called that stuff you talked about all the time that like there's a huge amount of untapped buying intent and Facebook groups, and Facebook Marketplace and then they're very bullish on the live streaming via reels in Instagram. Scot: [8:40] This guy's a genius. Jason: [8:41] Yeah so he was he was pitching that and you know he didn't. Again people don't tend to break news at this show but you got the impression that there was going to be some some new product launches in the in the near future that we're Commerce related you definitely don't get the impression that that, Netta is exclusively focusing on VR and moving away from Commerce, and then very similarly Google was like Hey Commerce is where it's at, you know they always have fun data to share that you know they always share some Trends about like, search and you know one of the interesting things is they were saying was that while there's a lot of evidence that people are returning to stores as the pandemic abates, that it's not at the expense of digital it's in addition to digital so they were. They now have a lot of geolocation data in the Google ecosystem and so they were talking about how like fifty-four percent of shoppers. [9:40] Have been to five different shopping channels in the last two days so in-store and online and they're they're super bullish on YouTube as a Commerce platform so they're they're both talking about, lot of new shoppable video formats and shoppable video ads and YouTube is a live streaming platform for influencers. In you know increasingly they have so many add products on Google that it can be hard to figure out where to put your money and what to invest in and so they have kind of one new, new ad product they seemed to be leaning into pretty heavily which is called performance Max and the idea is you just close your eyes and give Google its money your money and Google figures out the best places to put up for you. Scot: [10:26] It sounds a little suspicious I'm going to get Sr some machine learning in there that just going to magically spend my money for. Jason: [10:33] It's got like a bunch of real time optimization and and you know the obviously like you should be cynical about those things I'm a little dubious but I would say that a lot of these. Real-time allocation and bidding systems like you know they do tend to work pretty well like they do tend to outperform humans that are trying to make make you know decisions based on. Historically wrong stuff and opinions. Scot: [11:01] Yeah the we've been experimenting with some of the stuff that spiffy and you used to do narrow match and Broad match experiment and then as you as you do some of these under the hood as we watch what they're doing at least you have some visibility it's not like a black box you know it actually seems to be doing a pretty good job and it takes a lot of manual work out of what some of the best practices that you would do so so I like to poke fun but I do think there's definitely a there there. Jason: [11:28] Yeah ya know I tend tend to agree and prove your point like you can put all the parameters you want and so you can run a test and see how it works and kind of, increment into you know a bigger chunk of your budget, but then we had like one real retailer on the main stage which was Catholic a who's a CEO of Sam's and she was pretty interesting she was talking because you don't normally think of Club as being a super digitally engaged category and you know digital being super important to club like the, the most famous club retailer in the world is Costco who I would argue is why quite famously a digital Luddite, and Kathy was talking a lot about how important omnichannel was for Sam's and how like successful scan and go has been and that like. That that specific particularly with younger Shoppers with Millennials that there's that there's a preference to scan and go over you know traditional checkout and the scan and go customers, shop more frequently and spend more so they're they're the best customers and that Sam's Club is even running ads promoting, the scan and go functionality and that was interesting to me because. [12:51] Walmart has kind of tested and moved away from scan and go a couple times I feel like they're kind of leaning back into it at the moment, but it seems like it's and it's club like they're pretty convinced it's a no-brainer that it's a net positive so so just walk out. Type technology you know sort of more proof that customers appreciate. Scot: [13:14] Nursing J W for the win. Jason: [13:16] Exactly and then the Big 3 key notes as far as I was concerned that were most interesting where all the the. I'll call them local Commerce is what they want to be called now or we might traditionally called them rapid Commerce but so it's the. CEO of instacart Fiji Simo, the president of doordash Chris Payne and then the CEO of uber dhara and I can never pronounce his last name but but so that would, he begets as far as I was concerned and those are you know three interesting companies in our industry right now and. [13:57] You know at least two of them maybe all three of them you don't necessarily first think of as Commerce. Or if you do you think of them exclusively is kind of food Commerce and they all were kind of talking about their General Commerce Place so so it instacart, it's all about becoming the platform for local Commerce right and so exactly kind of like. [14:19] GSI pivoted from being a turnkey solution to being a platform that retailers used instacart is launching all these white label Standalone services so carrot ads and. Carrot fulfillment and they're opening their own rapid Commerce distribution centers that you can stage your products in and, and you know offer 15 minute or 30 minute delivery windows, so that you know it's kind of interesting instacart was really trying to sell their their stuff as services and and white labeled services and not just for food so across all of Commerce, the same with doordash doordash seemed to be talking about hey we're we're all general merchandise, were you know doubling down on using. Fulfilling orders from stores helping stores either use us as their own last mile service and even helping. [15:28] Create inventory locations for retailers that are closer to Consumers and Chris Payne talked a lot about, these delivery promises and it was interesting he was like. You know we can all do 15-minute delivery but there definitely is not a path to doing 15-minute profitably and there's a lot of operational challenges and he was kind of arguing, that he felt like 30 minutes was The Sweet Spot that that like he thought it was totally viable the offer, in a peeling assortment of items for 30-minute deliver and meat delivery in major Metro areas and that that was going to be the focus of doordash. And then Uber, same thing like you know right now ubereats makes as much or more than then Uber rides, and if you've been watching TV you may have seen they have a national ad campaign right now which is pretty funny called Uber not eats and it's you know promoting all the non edible stuff that you can get delivered from. From from Uber and and that like they wanted their kind of phrase for themselves was we want to be the local business operating system so all the stuff. That a business needs to do kind of local Last Mile does that get you all fired. Scot: [16:49] Chris Payne was that a it does Chris Payne was a team I know him from her. He always has he was at like MSN and then eBay he's been all over the place he said he's kind of a he started I think it was a CTO for a while but I think he's now more operational. Jason: [17:09] Yeah I mean he was good and you know it was interesting to hear from all of them I do think all of these like startups that are you know. You know I think there is a significant infrastructure disadvantage when when kind of uber doordash and instacart are all weaning into your space. Scot: [17:28] Yeah it's hard to hard to compete with them on one side and Amazon on the other it's a bit of a crunch. Jason: [17:36] Yeah and it kind of my big takeaway from the these these key notes in aggregate is, the swim lanes are off by each of these companies might have been born in a slightly different category of the gig economy of you will, and they you know they each had kind of their home market and they all have decided that the growth opportunity is to expand into each other's market so I think these three companies, feel increasingly like direct competitors to each other. Um so that was kind of my Keynotes and then and I did not get to attend every single key note it was a pretty busy show and I was over programmed, but so then I did attend as many other sessions as I could and here kind of the big themes from my perspective and you tell me of any of these resonate with you. [18:26] There are a lot of sessions about buy now pay later and like it was very optimistically covered, in these sessions and Mackenzie did a session where they were sharing some consumer research that you know more than sixty percent of consumers plan to use it I thought all the, the buzz around being PL was interesting because, in my world it almost feels like like that that trend has already peaked and is starting to decline. [19:00] So you know part of a lot of retailers adopted be in PL they originally World on their website now the ruling it out in point-of-sale and a little known fact, it's more expensive for most retailers than a traditional credit card transaction and the argument was, that it would bring incremental customers and higher value customers, um and like that hasn't been universally true amongst my clients that have tested it, and the kind of the world has changed a little since these Services first rolled out now these services are all showing up on credit reports which, for a while they weren't and so that was a reason a consumer might have chosen to use this versus traditional credit card was if you know, they already had a spotty Credit Report or didn't want to risk getting a spotty credit report and there's a lot of talk about like default rates starting to really creep up on these things so I kind of wonder. [19:57] How durable they're going to be in the long-term especially if you know the economy keeps being challenging for a little while. Scot: [20:05] Yeah and one of The Shining examples was Peloton which is kind of Hit the skids pretty hard and I think they were like half of a firm's volume or some some crazy number you know of one of the. Jason: [20:19] Meaning a lot of protons where bye. Scot: [20:21] That's got a great ahead. Jason: [20:22] Installment plan yeah okay. Scot: [20:25] Yeah like something like 80% of peloton's had an affirm plan and so but also I think it was by far our firms biggest Merchant. I've read you know like a very material percentage of a firm's, what do you guys call it transaction payment volume through those bmps I don't know whatever the metric is of the transaction volume flowing through I think I think Peloton was a big one and it's there in a world of hurt so I wonder if that's creating some pressure on the industry to. Jason: [20:50] Yeah at the very least I don't think the world needs as many as we have right now so I would expect at the very least that we're going to see some consolidation in that space and it, you know it certainly has a place in the ecosystem but there was a while when I was like oh my God the Magic Bullet to every Commerce problem is buy now pay later. Scot: [21:11] Yeah there is was there any good consumer Behavior though that you believed or was it all felt like the the buy now pay later guys had just funded it that consumers love it. Jason: [21:26] Yeah well yet I mean I don't think the Mackenzie research was funded by by a particular company but you know it was this stated preference survey from customers and you know how much I love. Stated preference service from from consumers. Scot: [21:41] Yeah. Jason: [21:44] Side note 99% of all alcoholic say they can stop drinking whenever they want if you want to do a survey. Scot: [21:53] Absolutely and everyone says they'll spend more money for something environmental friendly than they never do. Jason: [21:58] And a hundred percent of people are of above average intelligence. Scot: [22:03] Yes and handsome. Jason: [22:05] Which doesn't yet turn out to work out so. Another big talking point at the show was everybody's favorite word to hate is omni-channel like there were a ton of omni-channel sessions there's a lot of interesting talk about, people returning to stores like there is mixed messages about the rate of digital adoption declining and I would say. [22:34] The rate of acceleration is declining but like digital is not diesel is not shrinking in any like absolute basis. A lot more of these omnichannel amenities and so this was like that was a lot of the Sam's Club talk was about that Dave gilboa who's the one of the cofounders of Warby Parker he was talking a lot about Omni Channel and the role of the stores in their business model and how they've kind of gone back to Virtual try on like the I don't know people know that the original plan for Warby Parker was, that you could use your phone to try glasses on and. The technology wasn't quite there when they launched the company and people didn't like it very much so they end up having to do all these, tried for five pair for free as an emergency stop Gap but now they feel like with the lidar and the latest iPhones they feel like the virtual try and experience is working better than the, the tripe are model and so they're starting to see a lot of uptick in that but people still want to come into the store to buy the glasses so kind of talking about, Omni channel for the win. Scot: [23:45] That's not harmonized. Jason: [23:48] Yeah no only 44 what's his name Steve Dennis. Scot: [23:56] Dennis yeah. Jason: [23:57] Sorry I missed her bifurcation is how I think of them but. Data is always a buzzword at this show which again I like data as much as the next person but I'm not sure like as a tactic that it's a standalone thing but a lot of people wanted to provide case studies about how they were, you know leveraging data in new ways and particularly omni-channel data so John strain who's the chief digital officer Gap was talking about, all the new initiatives that Gap is doing for first-party data and he was arguing that like you know with the two doing personalization with first-party data like they were saying. [24:41] Did that, they were able to acquire customers that were like 40 percent more likely to be new file customers as opposed to Labs customers and it had a 30 percent higher order value than, then kind of their their pre data-driven customer acquisition tactics. The Steve Miller who's the head of digital at Dick's Sporting Goods he was talking about a lot of. Sort of the data collection techniques that they were using and how they were getting way you know better outcomes out of personalization they had a kind of cool example I like. Dick's Sporting Good launched an app called I think it's called Game Changer and what it is is it's an app for your phone to keep score at a baseball game and by keep score do you know what I mean like track all the stats. People for a long time have Branagh book and like. Scot: [25:37] Book yeah. Jason: [25:38] Manuel keep score the game so they created this app they give it away for free but what it does is it now like get wet them get 27 million. Like weekly Baseball fans like in their ecosystem that they then get to Market you know they have first-party data on and get to Market to so it's kind of like when. Um Under Armour bought MyFitnessPal for example like kind of interesting places where retailers are, are like building or buying these digital utilities that aren't necessarily directly related to Commerce so I just to get closer to customers that they can then Market. Scot: [26:21] Yeah that is color all Trojan Horse strategy. Jason: [26:24] Exactly and then Julie Bornstein who's the founder of the yes, I think a past guest on the show she was kind of talking about her first party data and she was throwing out red meat to all the Consultants that are selling personalization so here's going to be the money quote that you're going to see in every brochure you get for the next year, our first party day I driven first-party data experiences drove a 75% increase in annual spend a hundred percent annual order frequency and 125 percent better retention rate. So sounds great sounds like they got some improvement that move the needle for them I'm excited for them, here's going to be the thing when you see all these personalization vendors that are now pitching that to you like. Personalization isn't like a binary thing it's not like you don't have it and then you do have it and these are the results you expect when you do have it right like everybody's doing personalization to some extent and like how much, Improvement in results you're going to get is going to be directly related to how bad your experience was before and how far you improve it. Scot: [27:33] Yeah yeah could so it could be just started with really bad bad numbers and then didn't kind of. Jason: [27:40] Exactly so I wouldn't I mean I wouldn't be like putting too much stock in these like benchmarks are case studies as like predictive in any way of what an individual user will get but like of course if you can get more customer data and use it to have more relevant experiences that's going to be you know benefit. Scot: [27:57] Now one thing I'm noticing is previous shoptalk sweat with this whole panel format this is sounding much more like individual speaker was that that kind of change of the format. Jason: [28:08] Not necessarily so they kind of have a few formats so they have like they have the key notes which is almost always, an interview that presenter an interviewer and that that was still true so then they have track key notes and attract keynote is usually in individual speaker or an individual speaker followed by an interview and then they have these panel formats and so in some cases, I'm cherry picking what I thought was interesting from one speaker and a panel of three but in a bunch of cases these were track Keynotes. Scot: [28:47] Got it. Jason: [28:49] And we'll get to the very best track keynote in a minute which you know was obviously mine. Scot: [28:56] No bias there. Jason: [28:58] Yeah, so a lot of talk about the best and most cost-effective ways to acquire customers so you know there was a ton of sessions talking about live streaming and kind of the, the kind of at this point I'll call it the kind of predictable tripe that like oh my gosh you live streaming is huge in China and may or may not be coming to the u.s. but you should be testing it like you know Google obviously had a big keynote talking primarily about live streaming a ton of practitioners were talking in particular about like their experience on Tik-Tok and successful live streaming HSN was obviously talking about their success and then there were some, shop shops is a live streaming platform that you know gave an interesting case study and then, I would say there's always a couple of vendors that like emerge I don't know if they're necessarily the best or not but like kind of win the show for share of voice and so every time someone's talking about live Commerce the vendor that they were talking about partnering with was firework which is a enabler of live streaming, Commerce and so it felt to me like they they did a good job showing up in all these conversations are you bullish on live streaming. Scot: [30:17] I am but it's because you have trained me that it's so big in China and then you know it's one of those things, a lot of the stuff in China we thought would be good kind of come across as not like chat Commerce and why bow and all that so but it's one where you know I see these influencers and I think it will catch on because we've got, the Kardashians and if they ever did a live stream or something like that it would be huge we just need we need like that spark and kind of a unique American take on it, probably from a Content perspective not underlying technology but it all has to come together. Jason: [30:52] Yeah so I don't like we may need a an updated deep dive on live streaming in China because it's actually, it's evolving super rapidly like there was this interesting phenomenon at first where all the live streaming was happening on retail platforms so it was like, kind of influencers that got made famous by Ali Baba and j.d. on their platform so think of it as people were consuming live streaming on Walmart.com not on tick tock, and then the government kind of crack down on some of these influencers who apparently weren't paying taxes, and and it kind of shifted the live streaming to the social platform so no like now Dao Yuan which is Tick-Tock in China is. The destination for live-streaming so it's just been interesting, but one wave live streaming I really like and I think coach was talking a lot about in their their track he noted the show, is sales associates as in as micro influencers and doing live streaming either from the store or after hours which. Scot: [31:55] Yeah we'll have to get caught up on them. Jason: [31:58] It's a related Trend that got a lot of Buzz this show as another way of acquiring customers as micro influencers that's another one that I'm kind of bullish on and there were some good case studies there, so Jill Ramsey is the CEO of AKA Brands was talking about like micro influencers being their most successful new customer acquisition strategy there are a bunch of apparel brands, um one that I hadn't thought of that I feel like I need to get updated on more, Alyssa Walt is the chief business officer for Burton Snowboards so you know all the snowboarding accessories, and she was talking about they were having huge success using NCAA athletes as influencers, and of course if you're not following it closely that used to be illegal for or not illegal but like it was a gainst the NCA term so you lose your college eligibility of you made any money as a, influence our sponsor and now their college athletes are all permission to. To endorse products and make money and so it's kind of open this new, new channel if you have a product that's appropriate to be. [33:13] Advocated by college athlete so that seemed interesting that they were a fast mover there, and then I mentioned coach was definitely leaning into influencers and particularly using sales associates as influencers. Scot: [33:29] Cool aunt heard the NCAA thing yielding some some fruit so that's interesting to hear. Jason: [33:35] Yeah I've seen some funny like local case studies where do I go up a car dealership hired some NCAA athletes and as you could imagine, like some of them are awful and some of them are awesome. So I just like some of the like the quality of the deliveries have been pretty funny and uneven. [33:55] So another big talking point that kind of it was not the topic of a lot of sessions but it got mentioned in a lot of sessions including mine was the emergence of retail media networks and I would say that was, something that came up at a lot in hallway conversations more so than in like content on the stage. But everybody and their brother you know now has a retail media Network and they you know they're all doubling down and one thing they're all doing is expanding, Beyond digital search so you know more different ad platforms on their websites but increasingly a lot of. Media opportunities in stores so you and I were talking about some of these offline like you know you know in-store displays and things like that, and then also a bunch of these retail media networks are offering dsps and letting you buy ads on Google or Facebook using, first-party targeting from the retailer so you know you think about the depreciation of cookies in your ability to buy your own look-alike audience on Facebook, you know you can still pay Walmart to buy look like audiences on Facebook for you and that can be pretty successful. [35:14] So we already talked about the payment Trends another big Trend that came up a lot we kind of covered it in the, the Keynotes was the rapid Commerce being a big thing and then what I wanted to put on your radar screen. When the came up an awful lot a few times in sessions and then a lot in the hallway is everyone is metaverse curious. Scot: [35:41] Yeah yeah I read one of the summary as was everyone's talking about metaverse but no one thinks they'll actually be an e-commerce down there so I don't know we're people thinking there's actually going to be some Commerce happening or they were just. What is this wise. Jason: [35:56] So I don't know that's a good question I tried to ask probing questions and like the vast majority of people you talk to don't actually understand what they even meet like there's a lot of confluent, compilation of terms right like web 3 metaverse, um blockchains cryptocurrencies and so it's it's you know you're talking to someone about the metaverse and then they're telling you why they invested in Bitcoin and you go well like those are related but they're not the same thing. Scot: [36:28] Yeah it's like 13. Jason: [36:30] Yeah but so there are a couple case studies from some gaming companies that we're doing some in-game Commerce again Mackenzie like kind of had some consumed like part of their presentation had all these like, evolving consumer Trends and they again there's a stated preference for take it with a huge grain of salt um but they ask customers how many hours a day they expected to spend in the meadow verse five years from now and the average answer was 4 hours a day, and for for Jen's he's the average our answer was nine hours a day. Scot: [37:03] You know every pretty much every waking hour or sleeping hour will be the members. Jason: [37:09] Yeah and, you know I'll tell you about my evolving opinion The Meta verse in a minute but you know a really interesting question is what it like is like are we in the meta verse right now like like a zoom call the metaverse is. But Facebook messenger chat the med over like you know the there's a lot of gray area in definitions. Scot: [37:34] Nursing. Jason: [37:36] And so if you can't like if all my time on Twitter is in the meadow verse then I might be close to that average now. Scot: [37:44] Yeah yeah I don't know I don't think that counts. Jason: [37:49] And so I will highlight like I di think we have a metaverse Commerce Deep dive in in our near future, everybody wants to learn about it and understand it like I've been doing some kind of meta verse 101 Commerce conversations with a bunch of clients, and like at the very least if you're going to be an early mover and do some piloting like there are a bunch of easy to make tragic mistakes to make early on that you should. You should be aware of and so it just you know it might be an interesting topic for us to do a deep dive on. Scot: [38:25] Yeah we'll put it on the list. Jason: [38:27] Yeah and I got corralled by everybody's favorite venture capitalist Andreessen Horowitz and they're wildly boyish on the members. Scot: [38:36] Which which one of the folks steamer. Jason: [38:40] So they now have like a whole team, dedicate like that and you probably know them better than I do but you know they're trying to have this spin of providing all these services to entrepreneurs so they have like a lot of kind of. Share real sources and so you know the pitch to me is like, you know man if you have any client projects like we can play matchmaker and help introduce you to the right you don't companies in our portfolio and stuff like that so the these were not like Investment Partners these were all operating partners. There were trying to accelerate business for their portfolio companies that were pitching me. Scot: [39:25] I knew they had crypto Focus I didn't know they had a team thinking about the meadow verse that sinners. Jason: [39:29] They do have a crypto focus and I'm saying metaverse but I'll tell you what they really have their their their in addition their trip to focus they have a web 3 Focus. Scot: [39:38] Okay they're kind of loving it all together. Jason: [39:39] Um yeah which there is an important distinction between metaverse and web 3 which would be fun to talk about it we do a deep dive. Scot: [39:47] Yeah alright good teaser. Jason: [39:49] Awesome, lot of talk I mentioned this already but there was a lot of talk about the return of stores which is funny because you know I wasn't where stores went away, but maybe the buzz of the stores went away and you know now like stores are coming pretty well against their soft pandemic numbers and digital is comping, not as well against their Mega pandemic numbers and so, there's a way in which you look at it and go oh man you know store growth is unusually high and digital growth is unusually low. [40:22] I think that's kind of a misunderstanding of the data a little bit in a lot of cases but that was, a big hallway conversation and then the conversation that I didn't hear that really surprised me I mentioned the mood was really kind of Rosie, I have to be honest all my one-on-ones with clients leading up to the show have not been Rosy like there's a, awful lot of concern amongst the folks I work with about what everybody's calling the macros and you know by that they mean, like inflation persistent supply chain problems you know consistent persistent like economic instability like housing supplies and cost-of-living going up like all these, these kind of Doom and Gloom Financial measures and then you throw you know gas prices in war in Europe, on top of all that and I'm talking to a bunch of people that are like really worried about the Financial Health and spending ability of their customer base and there was none of that at the show. Scot: [41:24] Yeah yeah you know the consumer confidence numbers taken a precipitous fall which I always use is kind of my barometer and I'm I am also worried about the macros. Jason: [41:36] Yeah I mean you know I get these wrong all the time but there was a time early in the pandemic when, when you know my narrative was like the pandemics probably going to cause a recession and it's probably going to end with a period of like crazy accelerated spending similar to The Roaring 20s and the irony is, the opposite kind of happened like the pandemic like drove a two-year period of crazy spending and it feels like it's now ending in her session. Scot: [42:07] Yeah yeah it's kind of kind of backwards from what we all thought. Jason: [42:11] Yeah I hope that's not how it all plays out but. Scot: [42:14] Shown up in the numbers like you know the numbers that you talked about the retail numbers the but so it's either not happening or its early indications and we haven't seen it yet that's just kind of the big concern. Jason: [42:25] Yeah yeah no and I will tell you like if and it's going to come up here pretty soon I think another week. Last March was a mega month for retail and so the comps this March. Are copying against are really hard number and you know a lot of people feel that like the macros like really started to show up in the consumer numbers this March and so if, like there's a chance that like the comps are going to be really ugly this March it's going to be a interesting month to watch. Scot: [43:02] All right we'll keep an eye out. Jason: [43:03] Yeah I did say the last best session best session for last, I did a track keynote talking about achieving digital profitability right and I so I was the one Doom and Gloom session I'm like hey there is a bunch of macro concern over out there like obviously there was a bunch of extra digital, um activity and now the challenge we all have to face as we got to figure out how to bring more profit to our digital business and so I did a whole, track keynote talking about, um opportunities to improve the profitability and then I had a guest Jerome Griffith who's the CEO of lands and like I did a, like a 15-minute presentation and then we did like a 20-minute fireside chat talking about the best strategies to make money in this climate. So I tried to channel my inner Scott as much as possible. Scot: [43:56] What were some of the what are some of those strategies. Jason: [44:00] Um I mean it's it's black and tackling stuff we kind of you know talked about you know typical framework of, reducing cost getting more customers you know generating more revenue from each customer and then we kind of hit on, our favorite tactics within each of those three buckets Jerome like you know by far feels that the, the easiest best place to start is on the cost controls right and he's in the apparel space historically the apparel space does a horrible job of demand forecasting. [44:36] So they make the wrong stuff and they make too much stuff in that really hurts costs and you know just just fundamental costs of goods and and having good rigor around controlling, manufacturing cost is his kind of home base but like the part of his. [44:56] Feedback that was super interesting to me is lands in was a direct-to-consumer company so they were a company that was born as a catalog that sold 100% direct-to-consumer, they got acquired by Sears so then they were exclusively available on the lands in catalog and in Sears stores, and they were acquired by Sears I greatest years was starting to get distressed and turning into a fast Eddie Discounters and so suddenly lands in which hadn't done any discounting was heavily discounted, and then they got spun off from Sears and you know tried to recover their non discount price point and, they expanded into a bunch of other channels so today you can buy lands and direct from their website which is still about 50 percent of their sales but they sell wholesale through Macy's and Kohl's, which you know our discount channels and then they they also sell 1p on Amazon and so it was interesting he talked about wholesale and marketplaces being, a very important and vibrant customer acquisition strategy for a direct-to-consumer company and so he felt like. [46:07] Like the customers that he was meeting at Kohl's were incremental to the customers he met directly and that like partnering with coals and Macy's was, way more cost-effective way to acquire customers then Facebook ads. Scot: [46:20] Nursing and then I like the marketplace take that's a that's a good one. Jason: [46:24] Yeah yeah yeah so he I mean he was kind of like you got to be where the customer is control your costs, and then you know there are things like if you are direct-to-consumer like you should launch a retail media Network and try to supplement your, your Revenue with those kinds of tools and you know I did some stuff just on basic block and tackling and on mobile experiences that we all still get wrong and improving mobile conversion and stuff like that. Scot: [46:54] The was there a standing ovation at the end of the session. Jason: [46:59] There was there was because I said I was going to shut up now and that that generated incredible standing ovation. Scot: [47:05] Did you do the whole Spiel of if you like this I've got 290 hours out there on the internet for you. Jason: [47:11] I did but it's 3:00 because even though we only have 290 shows the average one is longer than an hour. Scot: [47:17] Nice yeah yeah good yeah some guy we interviewed somebody's like I've listened to all your podcast is like I'm not really sure yet. Jason: [47:28] Yeah although I will tell you I ran into a ton of people so many nice comments I'm so grateful like the thing I feel bad about when you miss a show is, just so many random people like recognize our name on my badge and I had a Jason and Scot show badge, and like we're honest with Sinners and had great feedback and I was just found out talk to all these people and and it's nice to hear that people appreciate what we do and if you don't know the most common, comment I get about the show is that oh yeah I listened at 1.25 speed or 1.5 speed while I'm at on my exercise bike. And I want to say for the first time ever I met a guy who's a regular listener to the show that said he listened at 2X and that I found I sounded kind of sleepy and tired in real life. Scot: [48:18] This is in your holding two coffees did you have the thing where you're speaking and someone recognizes your voice and they're looking around like a weight had I've heard that voice before that happens to us it. Jason: [48:32] It's Starbucks every single time because but I mean hey I spent a lot of time standing in a Starbucks line and I spend a lot of time talking so a lot of people have the chance to hear my voice and go wait a minute you sound familiar. Scot: [48:43] Did anyone make fun of your title that's my favorite part. Jason: [48:46] So yes but like in fairness there mostly people that are friends of yours or mine that just like on team Scott. Scot: [48:55] Okay they're just just carrying on the chief digital retail analytics customer Journey officer. Nice cool did you guys did your company have a been big shindig was it a good show for you guys. Jason: [49:11] It was it was it was also fun because I had a fair amount of co-workers their it was fun to spend time with them and we had a team dinner that was awesome. The most purposes agencies wouldn't necessarily exhibit but we own a company that helps Implement a lot of retail media networks called Citrus ad and so they had a booth there so I it was fun to hang out with them a little bit their founder by the way we might have I try not to put pupusas people in our show very often but we might have to have him on because he's a two-time very successful entrepreneur he tricked us into buying his his most recent company. He also is a former professional Australian Rules Football player like legit. Scot: [49:58] Oh ah yeah that's that weird football that they have yeah it's kind of fatter and stubby or than our football. Jason: [50:06] What version of football is not weird that okay yeah. Scot: [50:08] Cool well yeah and we should talk about if pupal sis needs to acquire any car washes with you you and I can have that one offline. Jason: [50:18] Yeah yeah for sure you I get as you can imagine that's that's most of the cycles that that I spend it purposes is pitching on us leaning into the car wash space. Scot: [50:28] Cool did you get a chance to walk through the booths and the the show floor and see Annie was that well traffic to an any any kind of. Jason: [50:38] Yeah it's always it's always hard to tell I do think shoptalk one of the things shoptalk does well is two things they try to have some events in the floor. Um so so you know like the lunches and stuff you kind of have to walk through the tradeshow to get to the lunches so they try to artificially create some traffic but one thing I really appreciate about shoptalk is, they have down time in the agenda when there's no track or keynote content like they have like two hours a day and part of the reason is they have this this function cut these out meet up so I can retailer can attend shop up shoptalk for free if they agree to take like five meetings with vendors and then these vendors pay for these meetings and so they have to have a window to do those meetings in and so I appreciate that, it creates a more natural opportunity for people to walk the show and discover vendors without feeling like you're missing something. Scot: [51:36] Crinkle how many retailers did you meet with. Jason: [51:40] Yeah so I do always try to walk the show and I do try to stop and talk to some booths I got to be honest there's a weird dynamic Scott and I feel like you would appreciate this but Walking the Floor makes me feel old because, I walk the floor and, here's basically what goes on in my mind I don't recognize the name of any of the vendors and then I agreed to sign for a second and then I figure out that there are vendor I know super well that's changed their name three times. And so it's like I feel like the Wikipedia that's like remembering oh yeah you used to be this and now you're this and now you're that and then I know I go oh and I know these 3 people that work there right now. It is now the case that all the people I know that work at all these vendors are too old and Senior to be in the booth so. I know I never run into any folks I know in the booth that's always the the Next Generation. Scot: [52:33] Yeah and then I'll get excited that you're a retailer and then you're a podcaster and they're like. Jason: [52:39] Yeah and that's my my unfulfilled young Lame Game I play with all of them is. You know by and large they're like so what do you do and I go I'm mostly just talk about this stuff all the time and there and they like think I'm lying when in fact that's exactly what I said. Scot: [52:55] The new about the 3:00. Jason: [52:58] Yeah exactly. And then in a couple cases it Dawns on them wait a minute you're the Jason and Scot show and they like chase me down in the hallway and go you I listen to your podcast. Scot: [53:08] Very cool. Jason: [53:10] Then we go into those sleepy tired thing anyway but in the interest of bringing the average down I feel like I've covered all the show do you feel like you caught up on everything you missed by not being there. Scot: [53:23] I do the one thing that I've heard chatter from the folks I talk to is this continued pressure on Shopify you ever seen they announce their last quarter's earnings Q4 their stock has been on a precipitous slide that they haven't seen since their IPO and like 2016 I think, maybe 15 was that that come up at all or no. Jason: [53:50] It didn't come up a lot and I'm trying to remember like I actually don't think they had a booth at the show which is interesting. I could be wrong on that but I kind of don't think they had had a big booth, and yeah I mean you know obviously they're totally lumped into this whole category of companies that did amazing in the beginning of the pandemic and then like you know seem like they acted like they would continue to, to grow that pace and obviously couldn't and then you know the their stock got punished for it. Scot: [54:23] Yeah yeah and there's been a lot of Wall Street notes out saying you know that I think what freaked everyone out is the fact they're going to invest in infrastructure meaning warehouses and there's a lot of Wall Street folks trying to say. It's not that bad it's only a billion dollars but I remain skeptical that that's going to be enough and then, yep so we should just wondering if that was. Jason: [54:48] Yeah I mean if anything I would say there are a lot more fulfillment companies that would be competing with a Shopify fulfillment Network and a lot more you like I'll tell you where Shopify has a ton of competition at this show are like. POS systems which is actually a meaningful part of shopify's offering now and you know like kind of. Solutions as a service besides the e-commerce site the payment systems and all of these things that you know Shopify does and I will say it's kind of funny. I still think like a lot of people try to describe themselves as the Shopify of X which. Like doesn't sound as good as it did a couple years ago and you still hear people trying to say like we're the word be Parker of X and I'm like have you looked at worry Parker stuffers. Scot: [55:37] Yeah how about how about some of our friends from The Headless Commerce industry was there a lot of a lot of Buzz there with the. Jason: [55:47] Yeah, so those platforms were there in full strength Fazal and fabric had a big presence there you remember they raised some good money right before the show, we had Kelly on from a Commerce tools you know a number of episodes ago and he talked about the mock Alliance and that mock Alliance, has really gained a lot of traction like I'm seeing a lot more and more vendors emerging that are now members of the mock Alliance so it seems like. You know that that's not just a marketing thing that's kind of like a legitimate Trade Organization for all these headless providers. Scot: [56:27] Nursing was there like common badging throughout or something like that. Jason: [56:31] Well yeah there's a mock Alliance logo that was on a bunch of booths I they may have had events I wasn't able to like attend any of their. There are social events but yeah it seems like it's getting traction I don't know if this is a perfect show for that like. There was an ERA when like everybody needed a platform you need to go to a show to meet vendors and find out about platforms like I kind of think the average attendee here has a platform today and so you know maybe there's some that are thinking about switching. But I have a feeling that those booths have gone a little bit more from customer acquisition to. Customer relationship management and retention at the shows. Scot: [57:11] Yeah yeah nursing will cope well we appreciate you going out and braving the wild environs of the Las Vegas hotel circuit and this the Starbucks to report back to us. Jason: [57:25] It was my pleasure and if she's listening definitely congratulations to Christina Gibson and the whole team at shoptalk I do think they put on a good show and it's, like I think it's definitely set itself up as the preeminent kind of digital Commerce show in our industry now. [57:59] Yeah and until next time happy Commercing.

Episode 095 of The Adventure Podcast features Donna Carpenter. Donna was one of the founders of Burton Snowboards, alongside her husband, Jake Burton. It's not overstating things to say that as a pair, Donna and Jake are responsible for launching the modern snowboard and turning a largely unknown hobby into a mainstream sport.Donna has spent her entire career building, shaping and growing the business they founded in 1977, and she eventually took on the role of CEO, leading the company to become the icon that it is today.In this episode we talk about Donna's origins and how it was she turned from a young rebel into a Forbes listed power woman. We discuss what she's learnt along the way, and what makes the business special, as well as the tragic story of Jake passing away from cancer in 2019. Support this show http://supporter.acast.com/the-adventure-podcast. See acast.com/privacy for privacy and opt-out information.

This week's episode with my good friend and mentor, Brian Cain, is one you don't want to miss. Brian is a number one international best-selling author and one of the world's foremost authorities on mental performance. His mental performance training strategies have been used by thousands of elite performers and top athletes worldwide, including industry-leading companies like Burton Snowboards and Fuddruckers, UFC World Champions, multiple NCAA National Champions, and hundreds of athletes in the UFC, NBA, PGA, NFL, NHL, and MLB. Mental Performance is the key to unlocking unshakeable confidence, forging unbreakable mental toughness, and gaining an (almost) unfair edge over the competition. Learn more at https://briancain.com/Watch all our podcasts and clips on YouTube:https://www.youtube.com/channel/UC9AOctuPEJiUH7POKHrgehwBook Charlie Smith for live talks here:https://charliesmithspeaks.comNeed Help or know someone with Substance Abuse issues:https://executiverecoveryprogram.com/homehttps://www.archwayhouse.com https://overcomeoutloud.com 

Donna Carpenter met Jake Carpenter in 1979 and the two began working together on Burton Snowboards, Jake's get rich quick scheme. By the mid 80's Donna was in charge of European sales and the Euro's on the pro team. Donna took the position as Burton's CFO in 1989. Throughout the years Donna and Jake had 3 kids and grew Burton into a B corporation aligned with profits and purpose. This interview took place in Donna's office in Burlington Vermont, a city transformed by the Carpenter's decision to build snowboards there. Support the show (https://paypal.me/fnradfoundation)