Podcasts about caulipower

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Best podcasts about caulipower

Latest podcast episodes about caulipower

Taste Radio
Why A Financial Windfall Won't Fulfill Caulipower's Gail Becker… or Anyone Else

Taste Radio

Play Episode Listen Later Mar 25, 2025 40:33


Gail Becker has a bold message for CPG entrepreneurs: if your brand isn't built to truly improve the lives of your consumers, “you should stay the hell out.” As the founder of the trailblazing frozen food brand Caulipower, Gail has changed the way that millions of Americans think about comfort food. Caulipower offers gluten-free, better-for-you versions of traditional favorites, including its flagship cauliflower-based pizza crust, as well as chicken tenders, frozen pizzas, and pizza bites. With $100 million in annual sales and a presence in tens of thousands of retailers nationwide, including Target, Walmart, Kroger, and Whole Foods, Caulipower had made an indelible mark in the freezer aisle. In a candid interview featured in this episode, Gail talks about the most rewarding aspect of her entrepreneurial journey: the personal connection she's built with her consumers. For Gail, it's never been about the financial gain – it's about making a difference. Gail opens up about the guiding principles behind Caulipower's product development and how staying true to these values has fueled innovation, allowing her to meet real consumer needs while breaking industry norms. She also dives deep into how her leadership style has evolved as the company scales, and why staying grounded in core values is crucial, no matter how big the business gets. Show notes: 0:25: Interview: Gail Becker, Founder, Caulipower – On location at the bustling Caulipower booth at Expo West 2025, Gail Becker discusses the brand's new dill pickle pizza and why its launch took two years to bring to market. She explains the three core criteria that new products must meet and talks about the company's commitment to making better-for-you options more accessible to a wider audience. Gail also shares how pushing boundaries is a key part of Caulipower's mission. Gail also reflects on the early days of Caulipower, highlighting the hard work, energy, and sometimes unawareness of challenges that fueled its initial success. She also talks about her experience as the face of Caulipower, despite being a private person, and stresses the importance of knowing when to say no as a founder. Brands in this episode: Caulipower

Taste Radio
Evolution, In. Revolution, Out. Expo West 2025 In Review.

Taste Radio

Play Episode Listen Later Mar 9, 2025 37:58


Expo West 2025… OK, it wasn't a classic. It would be hard to characterize anything we saw as "groundbreaking." Perhaps, however, incremental improvements, global flavors and innovative collaborations are enough to keep the train rolling. For now, anyway. We also sit down with Carolyn Hamlet, the visionary founder and CEO of OKU, a trailblazing brand of energy gummies. Brands in this episode: Oku, Chuza, Bad Tea Co., Belgian Boys, Biena, Ithaca Hummus, Graza, Urban Noodle, Date Better, Datefix, Niramaya, Firehook, Truff, Fabalish, Mr. Bing, Hostess, Pretzelized, True Dates, Cien Chiles, Evie's, Wild Fox, Kevin's Natural Foods,  Nommii, Emperor's Hot Sauce, Drumroll, Good Journey, Palmas, PWR-UP, Geem. Caulipower, Sauz, Wildwonder, Beny Yogurt

Women Want Strong Men
How I Built This: Gail Becker's $100M Entrepreneurial Journey with Caulipower Pizza

Women Want Strong Men

Play Episode Listen Later Dec 18, 2024 36:30


Amy sits down for a live interview in Phoenix, Arizona, at Tony LaRussa's Leaders and Legends event, featuring an all-star lineup of professional athletes, CEOs, and high-ranking military officials. She interviews Gail Becker, the inspiring founder of Caulipower. In just eight years, Gail transformed her innovative idea of cauliflower crust pizza into a $100+ million brand. Gail shares her entrepreneurial journey, the challenges she overcame, and the values that propelled her success. Caulipower Pizza Click Here Victory Men's Health Click Here Victory Men's Health YouTube For questions email podcast@amystuttle.com Disclaimer: The Women Want Strong Men Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user's own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment.

The CEO Sessions
The CAULIPOWER Founder - Gail Becker

The CEO Sessions

Play Episode Listen Later Aug 15, 2024 32:13


The CAULIPOWER Founder, Gail Becker ......took a bold leap of faith.She traded an illustrious corporate career and went ALL In on a singular vegetable. Driven by a moment of profound inspiration, she forged a groundbreaking category in the "better-for-you" frozen food industry. Under her leadership, CAULIPOWER skyrocketed to over $100 million in revenue in just three years, transforming the market with unprecedented speed and impact.LinkedIn Profile https://www.linkedin.com/in/gail-becker-734aa26/Company Link: https://eatcaulipower.comWhat You'll Discover in this Episode✅ What Grew her Success from One Kitchen to 30,000 Whole Foods.✅ A Strategy She Used for Building a High-Performing Team.✅ Why Pizza Box Messages are So Important.✅ The Inspiration for her Business.✅ A Coupon for Lead the Team Listeners!-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

Taste Radio
Is Capital Starting To Flow Again? Plus, A New ‘Fast Track' Emerges.

Taste Radio

Play Episode Listen Later Aug 2, 2024 71:01


Does the announcement of a new $135 million fund offer any indication about the flow of new capital in food and beverage? The hosts discuss and also highlight a Poppi-infused snack, Walgreens' private label prowess and some “notable” folks. This episode features an interview with five entrepreneurs, including the founders of Little Spoon, Four Sigmatic and O2, who are drawing upon their extensive experience, networks and resources to support emerging brands via a new venture called CPG Fast Track. Show notes: 0:35: Yosemite's Erewhon. Pop-Guac. No-tables. Mo' Money. Nice! Naked & Famous. Feed Bags. – Jacqui recounts her visit to one of America's most famous parks and its well-stocked general store, the Newton crew misread a snack recipe and poured soda into guacamole, and the hosts chat about Nosh's praise for “notable” leaders and influencers in the food industry. They also reflect on Siddhi Capital's launch of a second fund and what it means for emerging and growth-stage brands, share their takes on a well-known drug store's private label brand and compare it to those of Walmart and others, and highlight a few new products, including ramen-flavored popcorn and a canned cocktail with a nude-ish name. 37:06: CPG Fast Track Co-Founders – Launched by five industry executives – Dave Colina, founder and CEO of O2 Hydration; Jason Feifer, editor-in-chief of Entrepreneur magazine; Lisa Barnett, the co-founder of Little Spoon,; Markus Karjalainen, co-founder of Four Sigmatic; and Matthew Gartland,  co-founder and CEO of SPI Media – CPG Fast Track works with entrepreneurs who are beyond the proof point phase of their businesses and beginning to scale retail presence and distribution. In this conversation, we speak with the quintet about how they are utilizing their collective experience to provide mentoring and additional forms of training to carefully selected groups of founders.  Brands in this episode: O2 Hydration, Little Spoon, Four Sigmatic, Fishwife, Heyday Canning, MiLa, Mason Dixie Foods, Once Upon A Farm, Better Sour, RXBAR, DeeBee's Organics, Chomps, Poppi, Peepal People, Doosra, Paro, Momofuku, Mid-Day Squares, immi, Aura Bora, Caulipower, Olipop, Taika, Nomad Snacks, Tip Top, San Diego Bar, Gorilla

How I Raised It - The podcast where we interview startup founders who raised capital.
Ep. 283 How I Raised It with Dayton Miller of BFG Partners

How I Raised It - The podcast where we interview startup founders who raised capital.

Play Episode Listen Later Jul 18, 2024 36:19


Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Dayton Miller of BFG Partners (https://www.bfgpartners.com/) a VC fund that invests in "better for you" consumer products and the surrounding ecosystem of startups. In this episode, we discuss tips for emerging VC managers on raising their first fund (as well as how things change for funds #2 and #3), managing capital calls, how to be thoughtful and differentiated with your fund's thesis, tips for reporting and sending updates, what you need in your pitch materials package and more. BFG most recently raised $125 million for fund number 3 to back healthy food and beverage startups such as prebiotic soda Olipop and cauliflower pizza crust maker Caulipower. The firm invests from seed to series B with check sizes varying between $3 million and $5 million. Its previous two funds were $54 million and $108 million, respectively. How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $17 Billion since 2016. Create a free account at www.foundersuite.com. If you are a VC or investment banker, check out our new platform, www.fundingstack.com

Taste Radio
How She Got Walmart To Say ‘Yes' In The Pitch Meeting

Taste Radio

Play Episode Listen Later Jun 7, 2024 52:02


It's rare for a five-month-old CPG brand to be featured in the checkout aisles of one of the world's largest retailers. But Katie Lefkowitz, the founder and CEO of Harken Sweets, an upstart brand of plant-based, better-for-you candy bars, made it happen. Prior to launching Harken, Katie was the chief operating officer of Caulipower, helping the cauliflower-centric brand generate $100 million in sales annually within four years of its launch. In 2022, she set her sights on the confectionery space with the goal of creating a brand that rivaled legacy players like Snickers in terms of taste and texture, but made with significantly less calories and sugar and enhanced with functional ingredients. Harken was the result. The brand debuted earlier this year and comes in three varieties: the Crunchy One, the Gooey One and the Nutty One.  Last month, Walmart added Harken's Crunchy and Nutty varieties to 3,500 of its locations across the U.S. The retailer merchandises the candy bars in the cash register aisles of its stores next to category stalwarts like Twix and Payday. In this episode, we speak with Katie about how a personal crisis led her to create Harken, how she drew upon her professional experience to develop the candy bars, and how she secured and prepared for a pitch meeting with Walmart. She also explains why the category buyer said “yes” almost immediately, balancing a healthy margin with a reasonable everyday price and how the company is supporting sales growth at Walmart. Show notes: 0:42: Is That My Daughter In There? CPG Heroine (Check The Spelling). Aye, Poppi. – A local brand feeds the beast(s) just before the staff lunch, which, for some, becomes unnecessary. The hosts reveal their favorite moments of BevNET Live (the pen of judgment!) and discuss the ramifications of a high-profile class-action lawsuit. They also binge on boba (not popping) pearls. 22:43: Interview: Katie Lefkowitz, Founder & CEO, Harken Sweets – Taste Radio editor Ray Latif professes his passion for Harken; Katie talks about how cancer impacted her dietary habits and her perspective of “food as medicine.” She also discusses the challenges of developing a candy bar that can compare to ones like Snickers, why it's imperative for entrepreneurs to be honest with themselves about taste and how package design influences retail strategy. Katie also talks about how Walmart buyers are empowered to “own their sets,” why understanding how the retailer operates was valuable information, how the popularity of GLP-1 drugs factored into Walmart's decision and how a minor degree in consumer psychology helps guide her assessment of the CPG landscape. Brands in this episode: Dumpling Daughter, Poppi, Twrl Milk Tea, Heath-Ade, Bai, Harken Sweets, Caulipower

What I Know
Leveraging Your Business' Profit, Purpose, and Power to Thrive

What I Know

Play Episode Listen Later Apr 30, 2024 51:15


Today's episode comes from the Your Next Move vault and is a conversation between Lindsay Blakely and Gail Becker. Gail is the CEO and Founder of CAULIPOWER -- a food company that started with frozen pizzas with cauliflower crust.  This company, that started in Gail's kitchen, quickly grew into a full line of vegetable-based frozen foods that can be found in Whole Foods, Walmart, and Target.

Your Next Move
Leveraging Your Business' Profit, Purpose, and Power to Thrive

Your Next Move

Play Episode Listen Later Apr 30, 2024 51:15


Today's episode comes from the Your Next Move vault and is a conversation between Lindsay Blakely and Gail Becker. Gail is the CEO and Founder of CAULIPOWER -- a food company that started with frozen pizzas with cauliflower crust.  This company, that started in Gail's kitchen, quickly grew into a full line of vegetable-based frozen foods that can be found in Whole Foods, Walmart, and Target.

Taste Radio
Raising Capital? BFG's $125M Fund Should Be In Your Sights.

Taste Radio

Play Episode Listen Later Apr 23, 2024 34:35


Venture capital firm BFG Partners invested in Mid-Day Squares when the brand's founders were still hand crafting their functional chocolate bars in a Montreal apartment. BFG managing partners Tom Spier and Dayton Miller described their decision as “a leap of faith.” On the surface, it may seem like BFG, which has a track record of investing in high-growth companies, as a somewhat surprising move. But Tom and Dayton note that their evaluation of Mid-Day Squares was – as with every business they fund – based on four key criteria: people, product, brand and strategy. Established in 2014, BFG is focused on investments in better-for-you and sustainable brands seeking seed through Series B rounds of capital. The firm recently announced the activation of its third fund, which according to a February press release, has commitments “already approaching 70%” of its $125 million target size. Fund III follows ones valued at $54 million and $108 million, respectively.  BFG's portfolio includes stakes in several food and beverage companies, including OLIPOP, Mid-Day Squares, Barnana, Athletic Greens, Caulipower and Graza. Successful exits include Chameleon Cold Brew, which was bought by Nestle in 2017, and Birch Benders, acquired by Sovos Brands in 2020. We sat down with Tom and Dayton at Expo West 2024 for an expansive conversation that dives deep into BFG's investment strategy and includes their evaluation of fast-growing categories, how they assess gross margin in the near- and long-term lifecycle of a brand and what a polished pitch says about a founder. Show notes: 0:35: Tom Spier & Dayton Miller, Managing Partners, BFG Partners – Tom and Dayton reflect on the five years since their last appearance on Taste Radio, how they identify differentiated package design and why great taste is at the heart of a sustainable business. They also discuss mainstream opportunities for ethnic foods, how the founders of Mid-Day Squares got the attention of BFG via a cold Linkedin message, how they evaluated the potential for better-for-you soda before investing in Olipop and how they assess hype-fueled brands. Later, they explain their enthusiasm for some refrigerated and frozen brands despite supply chain and other challenges associated with the categories, what founders should include in their initial outreach and follow up, and engage in a rapid-ish fire word association about kids' foods, dairy, candy/confection, beverage alcohol, plant-based meat, ultra-processed foods and cereal. Brands in this episode: Coyotas, Evol Foods, Fly By Jing, Mid-Day Squares, Obi, Olipop, SmartSweets, Oats Overnight

Two Dudes in a Kitchen
CauliPower with Gail Becker

Two Dudes in a Kitchen

Play Episode Listen Later Apr 4, 2024 36:45 Transcription Available


Cauliflower . . . more like CAULIPOWER!  CAULIPOWER founder Gail Becker joins Tyler and Wells to discuss bringing cauliflower chicken tenders and pizza to the masses, why she started her business, their most popular product, new CAULIPOWER food hitting your freezer aisles, and tips on how to start your own business if you have a million-dollar idea!  Plus, 'cauling' all queso fans! Tyler has step-by-step instructions on how to make Cauli Queso at home. See omnystudio.com/listener for privacy information.

Livvin for Food with Olivia Bria
Gail Becker is Livvin for Food

Livvin for Food with Olivia Bria

Play Episode Listen Later Oct 17, 2023 53:23


Hi! I'm Olivia Bria, but my friends call me Liv— and you can too! This week, I interviewed Gail Becker. Gail has reached a lot of milestones, as she left her success behind in the corporate world to create Caulipower (a better for you meal option in pizza crust option, which has since expanded into other product lines—some of which she announced on this podcast!). The brand was named one of the top 10 World's Most Innovative Food Companies in 2022 by Fast Company and is now worth more than 2% in the $5 billion United States pizza market. Gail and I dug deep into what it's like to be a woman in business while addressing the highs and lows of being an entrepreneur. Make sure to follow the podcast on Instagram or check me out on TikTok. Follow Gail on Instagram or check out Cauilpower's website to learn more. Recording by Riverside.fmMusic by Music_Unlimited from Pixabay

Salad With a Side of Fries
Nutrition Nugget: Cauliflower

Salad With a Side of Fries

Play Episode Listen Later Sep 22, 2023 10:48


Nutrition Nugget! Bite-size, bonus episodes offering tips, tricks and approachable science. This week, Jenn's talking about cauliflower. Cauliflower has been in the spotlight as an alternative for many foods, but are the packaged cauliflower alternatives really all that much better for you? Jenn discusses the nutritional benefits of cauliflower and how to add it to your meals to provide an easy nutrient dense, high antioxidant food to your diet. She also discusses the alternatives you're likely to find in the store and how to know which option is the best to use as an alternative to grains, rice, pizza crust, etc. Like what you're hearing? Be sure to check out the full length episodes; new releases every Wednesday.  Have an idea for a nutrition nugget?  Submit it here: https://asaladwithasideoffries.com/index.php/contact/       RESOURCES:The Body Keeps The Score BookClinical Trials WebsiteRetreat Guru WebsiteBecome A Member of Salad with a Side of FriesJenn's Free Menu PlanA Salad With a Side of FriesA Salad With A Side Of Fries MerchA Salad With a Side of Fries Instagram

The Power of the Only
77 The Power of Being Underestimated and How to Fully Step Into Your Only with Caulipower Founder Gail Becker

The Power of the Only

Play Episode Listen Later Sep 6, 2023 45:20


"You can't be so focused on what you think success looks like that you don't enjoy the journey." - Gail Becker What are you waiting for? My guest today Gail Becker is the Founder of Caulipower, a cauliflower pizza crust and frozen food company named one of the top 10 World's Most Innovative Food Companies in 2022 by Fast Company. Gail's career spans journalism, government service, and marketing, but says being an entrepreneur and starting Caulipower was what she was meant to do all along.  She is a fierce advocate for female entrepreneurship and healthier food for all. "We disrupted a five billion dollar category out of nowhere. Nobody saw us coming." - Gail Becker In today's show, we talk about our shared experience as latchkey kids, how she navigated the competitive food manufacturing industry as an "Only" and an outsider, and how to break through barriers and keep going during the dark days. Gail shares what she would tell her younger self and why it's better to say "oops" than "what if." Listen in to find out how she discovered her superpower and how you can also apply it to your life when you feel like an outsider or an Only. For listeners of The Power Of The Only: Gail is also offering a FREE Caulipower product. “To receive a coupon link for any free CAULIPOWER product, simply follow @CAULIPOWER or @AngelaCheeTV on any one of their social channels and send @CAULIPOWER a DM and mention ‘The Power of the Only". "Why would you want to be like everyone else?" - Gail Becker Show Notes: What does the power of the Only mean How to turn your differences into your superpower Where did the name Caulipower come from What is Gail most proud of Why being an Only is an opportunity How to maintain an abundance mindset How to get a FREE Caulipower product gift "I don't think I will ever be more proud of just taking that first giant step." - Gail Becker 3 Pieces of Advice or Action Steps: Always bet on yourself Incorporate your Only into your business Better to say oops than what if "You can't be so focused on what you think success looks like that you don't enjoy the journey." - Gail Becker Connect with Gail Becker: Facebook | Instagram | Twitter | CAULIPOWER Thanks for being a part of this bold and powerful conversation on The Power of The Only!  Whether you feel like the only one in your company, industry, or community or the only woman in the room, we're here to support you in stepping up, speaking up through power, presence and representation and to make an impact in your personal and professional life. Want even more insider tips, resources, and training to help you own your voice and power and step into your leadership?  Join me in my free, invite only  YOU, Amplified!™ community! You can also join the conversation on Facebook, Instagram, YouTube and Twitter. Learn more about this episode of The Power of The Only with Angela Chee at www.angelachee.com/77

This is Life Unfiltered - The Podcast
Gail Becker, CAULIPOWER

This is Life Unfiltered - The Podcast

Play Episode Listen Later Aug 30, 2023 42:45


She bet her whole life on a vegetable and it worked out. In her late 40s, Gail decided to pivot her entire life and start making pizza out of cauliflower and eggs because her sons loved her recipe. Within 18 months her product was sold in Walmart and Whole Foods. CAULIPOWER founder Gail Becker joins The New Unfiltered today! Listen to the episode through the end to get a chance to win free product from this incredible brand. Follow The New Unfiltered on social media here!

Takin' Care of Lady Business
S2Ep88: The Rise of Caulipower: How Gail Becker Went From Agency President to Disrupting The Food Industry

Takin' Care of Lady Business

Play Episode Listen Later Jul 19, 2023 39:15


Gail is best known as an entrepreneur, philanthropist, and the Founder of CAULIPOWER, the most disruptive company in the better-for-you frozen food space. The company experienced hyper-growth, reaching over $100m in revenue in five short years. She has received recognition for her achievements in business from Forbes, Fast Company, Inc., and Ernst & Young.   Gail is a frequent media guest, sought out for her opinions on the rise of female-owned businesses, healthy food trends, and building great brands. As the mom of two boys with celiac disease, Gail grew tired of searching for healthier alternatives that were easy to make and tasted great. Knowing she couldn't be alone, she left her corporate job and launched CAULIPOWER in 2017.     Today, CAULIPOWER is America's #1 Cauliflower Crust Pizza, #1 Gluten-Free Pizza, and a top 10 frozen pizza brand in the total market. CAULIPOWER is recognized as the true disruptor of what was one of grocery's most stagnant categories and, in 2022, was named one of the Top 10 World's Most Innovative Food Companies by Forbes.   As the company continues to expand into various categories, including chicken tenders, pasta, riced cauliflower, and breakfast scrambles, it remains Gail's mission to eliminate the need for consumers to ever have to choose between taste, health, and convenience.   In this episode of Takin' Care of Lady Business®, Jennifer Justice and Gail Becker discussed the importance of taking risks and believing in yourself. Jennifer shared her story of starting her own food business, CAULIPOWER. Despite facing difficulties raising money, Gail launched her product in thirty Whole Foods stores in February 2017. She took a risk and bet on herself, maxing out her credit cards and selling her clothes online, eventually raising her needed money. Gail also discussed the need to redefine success and the worst advice Gail ever received. Listen to this episode for a coupon for a free CAULIPOWER product!   Here is what to expect on this week's show: Careers are not always linear but more like a jungle gym, allowing for multiple pivots and exploration. Sometimes, following a calling or intuition is more important than focusing on guaranteed success when making career decisions. Learning and education can play a crucial role in starting a business, with the ability to hire consultants and learn from industry experts. Taking risks and betting on oneself is essential, even when faced with skepticism or lack of support. Knowing when to hire a CEO or delegate responsibilities is crucial for personal growth and preventing burnout. Redefining personal definitions of success beyond financial milestones is important, and recognizing the courage and determination it takes to embark on an entrepreneurial journey. Quotes: “It's okay to pivot, and it's okay to pivot once, twice, and sometimes three or four times until you feel like you get it right.” – Gail Becker “You should always bet on yourself. You should always take that bet. I can't think of a better lesson for the kids that we raise and the women that we cheer on.” – Gail Becker   “It was probably easier than I thought it would be. I think that's so true in life, right? So much about life is the anxiety that we sort of build-up and think, can I do this? It's going to be horrible, whatever it is in life. And then you go through it, and you're like, okay, well, that wasn't so bad.” – Gail Becker   Social Media: https://eatcaulipower.com/en/ https://www.instagram.com/caulipower/ https://www.facebook.com/caulipower/ https://www.pinterest.com/caulipower/ https://twitter.com/caulipower   This episode is sponsored by Medjet. Medjet is the top-rated air medical transport and crisis response membership for travelers. If you're hospitalized while traveling or your safety is threatened abroad, they get you home. Join Medjet before your next trip at Medjet.com.     Learn more about your ad choices. Visit megaphone.fm/adchoices

The Warning with Steve Schmidt
Gail Becker on Caulipower, leadership lessons & what it means to be an American

The Warning with Steve Schmidt

Play Episode Listen Later Jul 10, 2023 52:59


Gail Becker, the founder and former CEO of Caulipower Pizza, joins Steve to discuss the lessons she learned founding an alternative pizza brand, why she decided to step away and what it means to be an American.To become a The Warning Premium Member and listen to the show 48 hours early with access to premium content visit: https://thewarning.supercast.com/

The Tony Robbins Podcast
The Power of Reinvention | CAULIPOWER'S Gail Becker on Her $500M Second Act

The Tony Robbins Podcast

Play Episode Listen Later Jun 6, 2023 31:57


In this special 3-PART MASTERCLASS, we drop you inside a Tony Robbins Business Mastery seminar to learn HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE to a COMPETITIVE MARKET. In PART ONE, you'll hear Tony Robbins in a one-on-one interview with GAIL BECKER, Founder and CEO of CAULIPOWER, a wildly successful brand that has revolutionized the frozen food market by introducing healthier and innovative alternatives.  And the best part – Gail didn't launch this company until the age of 52. Becker started her career in public relations, working for prominent media companies such as Warner Bros. and the Canadian Broadcasting Corporation. In 2001, she co-founded "Strategic, Inc.," which specialized in providing strategic communications and media relations services to clients in the entertainment, media, and consumer sectors.  However, following the death of her father in 2015, Gail needed a change. Emboldened by her two sons' diagnosis of Celiac Disease, Gail embarked on a mission to find both healthy and delicious alternatives to gluten-containing foods. She began experimenting with cauliflower as a substitute.  After countless trial and error, Gail succeeded in creating a recipe that her family actually adored. It was at this moment that CAULIPOWER was born. Thanks to Gail's vision and perseverance, CAULIPOWER has become one of the fastest-growing food companies in the United States -- and a $500M brand.  Gail has also proven that it's never too late to become a successful entrepreneur. *** Business Mastery is the world's premier business training event designed and hosted by the world's #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors. Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business' digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems. During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They'll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more. Now available as an immersive virtual event, Tony Robbins's Business Mastery is drawing even larger crowds and a new generation of business owners. Learn more about Business Mastery: https://tonyr.co/bm-podcast SHOW NOTES: [00:00]  Mary B. Intro  [01:04]  Introduction to Gail Becker [02:20]  Three factors that inspired change [03:20]  The evolution of Caulipower [05:39]  It's never too late to bet on yourself [07:41]  Recognize the moment it clicks [10:15]  Move fast when first to market [12:11] Consumers demand quality [14:21]  Always connect with those using your product [16:14]  Breaking rules for success [18:20]  Hire people who know what you don't [19:48]  Reinvention sparks innovation  [21:32]  Business Mastery Information Ad  [22:28]  Pandemic shifting [27:32]  A mission to help people lead healthier lives  [28:00]  Double down on innovation [28:35]  The future of CAULIPOWER [29:53] Lessons for her sons [31:21]  Sign off

THE IDEALISTS.
#87: Gail Becker on Creating a New Category

THE IDEALISTS.

Play Episode Listen Later Jun 6, 2023 37:36


In this episode: THE IDEALISTS. speaks with Gail Becker, founder of CAULIPOWER, the first cauliflower crust pizza to make it into big box retailers. In five short years, CAULIPOWER experienced hyper-growth reaching more than $100M in revenue.What we learned: While bootstrapping her company as a total food novice, Gail spent the first year testing cauliflower crusts until she found the right formula. Using her kids as taste testers, this 12 month testing period was well worth it— her first buyer was Whole Foods.*the audio for this episode is not the greatest, but the storytelling and wisdom certainly is… happy listening!Join the conversation about THE IDEALISTS. and break*through. At our website: https://www.theidealistspodcast.co/On Instagram: @theidealistspodcast_On Twitter: @theidealistspodHelp us grow! Leave a review of the show on Apple or SpotifyOrder a copy of the*journal

Founder to Mentor
Gail Becker: Founder of CAULIPOWER

Founder to Mentor

Play Episode Listen Later Apr 27, 2023 40:35


Get your copy of Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur Connect with Mike >>>  Website | LinkedIn | Instagram | Twitter Get Mikes free mentorship tools at www.fatafleishman.org Sign up for The Unstoppable Entrepreneur newsletter Drop a review and let me know what resonates with you about the show! Thanks for listening and make it your Best Day Ever! In this episode, Mike is joined by Gail Becker. Gail is the Founder of CAULIPOWER, one of  the most disruptive companies in the better-for-you frozen food space.  As the mother of two sons diagnosed with celiac disease at an early age, Gail was disappointed with the gluten-free options lacking in nutrition and taste. She said goodbye to corporate America in 2016 to start CAULIPOWER, launching the company in 2017 with a mission to reinvent America's favorite comfort foods. CAULIPOWER products include cauliflower crust pizza, cauliflower pasta, tortillas, breakfast scrambles, and more.  Throughout this episode, Gail talks about why she started CAULIPOWER, her experience getting products into retail stores, financing the company, advice for other female entrepreneurs, the difference between a mentor and a sponsor, crazy stories from running the business, and so much more.  Connect with Gail Becker on LinkedIn Check out Caulipower

Behind the Numbers: eMarketer Podcast
Reimagining Retail: Breakout Brands in CPG, and The Reasons for Their Success | Feb 8, 2023

Behind the Numbers: eMarketer Podcast

Play Episode Listen Later Feb 8, 2023 29:55


On today's episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Jared Schrieber, co-founder and former CEO of InfoScout (now Numerator), to discuss the latter's new book, "Breakout Brands: Why Some Brands Take Off...and Others Don't." Lipsman and Schrieber discuss why brands like Rao's Specialty Foods, White Claw Hard Seltzer, BodyArmor, and Caulipower have seen some of the biggest market share increases in their respective categories, and the reasons for their success. Find out the marketing principles behind how consumer packaged goods (CPG) brands really grow, and why many of these drivers often go overlooked.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2023 Insider Intelligence   

Behind the Numbers: Reimagining Retail
Reimagining Retail: Breakout Brands in CPG, and The Reasons for Their Success | Feb 8, 2023

Behind the Numbers: Reimagining Retail

Play Episode Listen Later Feb 8, 2023 29:55


On today's episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Jared Schrieber, co-founder and former CEO of InfoScout (now Numerator), to discuss the latter's new book, "Breakout Brands: Why Some Brands Take Off...and Others Don't." Lipsman and Schrieber discuss why brands like Rao's Specialty Foods, White Claw Hard Seltzer, BodyArmor, and Caulipower have seen some of the biggest market share increases in their respective categories, and the reasons for their success. Find out the marketing principles behind how consumer packaged goods (CPG) brands really grow, and why many of these drivers often go overlooked.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2023 Insider Intelligence 

Soul & Science
S2 Episode 9: CAULIPOWER CMGO Stuart Smith | Pioneering the “Better for You” Category

Soul & Science

Play Episode Listen Later Nov 28, 2022 29:55


CAULIPOWER, the first to-market, cauliflower-crust frozen pizza is a major player in the growing “good for you” food category. Chief Marketing and Growth Officer Stuart Smith joined the nascent company in 2019, which was founded by his wife, Gail Becker. After baking countless cauliflower pizzas from scratch for their children, Gail noticed the need for a quality frozen cauliflower pizza. The brand was brilliantly launched leveraging the buzz-building skills of the pair - both Stuart and Gail had successful careers at global PR giant Edelman. Stuart uses his PR savvy to shape a broader marketing plan - such as elevating campaign ideas that prove memorable enough to earn their own media. Smith tells us his unique origin story- he is our first Oxford PhD scientist turned marketer - and shares how data brings clarity to decisions.In this episode you'll learn:Good strategists create clarity out of noise, they recognize patterns in dataA sales team will get you on the shelf, but you need marketing to get it offThe next great CPG idea is being shared now on social media in the form of recipes, meal preps and healthy-eating hacksTo think through something or seize a new idea, spend more time talking to peopleA big idea should be good enough to earn its own media placementBrought to you by Mekanism.

Elevate Your Brand
Elevate Your Brand with Gail Becker of CAULIPOWER

Elevate Your Brand

Play Episode Listen Later Oct 18, 2022 30:00


Gail Becker is best known as an entrepreneur, philanthropist and the Founder of CAULIPOWER, the most disruptive company in the better-for-you frozen food space. The company experienced hyper-growth, reaching more than $100m in revenue in five short years. She has received recognition for her achievements in business from Forbes, Fast Company, Inc. and Ernst & Young.Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.

Taste Radio
The Best New Products And Brands We Saw At Expo East 2022 (So Far)

Taste Radio

Play Episode Listen Later Sep 30, 2022 30:21


On location at Natural Products Expo East 2022, the hosts shared their respective takes on standout products and brands exhibited during the first two days of the annual trade show, which is  being held at the Philadelphia Convention Center. The roundup highlights several brands that are using better-for-you, innovative and plant-based ingredients to disrupt legacy food and beverage categories. Show notes: 0:39: Getting The Band Back Together. Everyone Loves Bryan Adams. What Can't You Milk? – Former BevNET brand specialist Melissa Traverse returns the show as a special guest co-host, and it's as if no time has passed. The hosts applauded the launch of and team behind Just Ice Tea, riffed on notable brands exhibited at Expo East's Harvest Festival and debated whether Mike should be whispering about brownies. Later, Melissa named her “plant-based milk of the show,” Ray's praised a pouch-packaged soup brand and John highlighted several premium sparkling tea brands. Brands in this episode: Eat The Change, Just Ice Tea, Munchrooms, Lupii, Good Food For Good, Spero Foods, Supplant Co., Dalci, Elmhurst Naturals, Nitro Beverage Co., Small Batch Organics, bettermoo(d)   Milk, Rip Van, I Eat My Greens, Pocket Latte, Fabalish, Sarilla, Tama Tea, Reishi Sparkling Botanicals, Inner Love Foods, Aqua ViTea, Eastern Standard Provisions, Fila Manila, Nara Foods, Oat Haus, Caulipower, Joolies, Chubby Snacks, Lil Bucks, Oba Snacks

CEO School
188. Gail Becker: How a Mother's Love Lead to a Multi-Million Dollar Business

CEO School

Play Episode Listen Later Aug 22, 2022 52:57


In today's episode, you will hear from Gail Becker, founder of Caulipower. After discovering both of her sons had celiac disease, Gail was desperate for food options that were both healthy and tasty. And when she couldn't find any, she did what every mom would do—she took matters into her own hands and made her own. Today, Caulipower is the #1 better-for-you pizza in the U.S., that has become a staggeringly successful company in just six years.  Caulipower had an estimated revenue of $100 million by 2021. It has a more than 50% share of the still tiny cauliflower pizza crust category in U.S. grocery stores. The company's products are in the freezer department in 25,000 stores, including Target and Kroger.   Connect with Gail: Website: https://eatcaulipower.com/en/ LinkedIn - https://www.linkedin.com/in/gail-becker-734aa26/   Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won't find anywhere else. This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up in leadership and life. Learn more today at https://join.theceoschool.co/

Ingrained Insights Podcast
Episode 40: Uniting taste, health, and convenience with CAULIPOWER

Ingrained Insights Podcast

Play Episode Listen Later Jul 19, 2022 12:49


CAULIPOWER's Founder and Chief Innovation Officer, Gail Becker, shares what's new, including a brand new product. CAULIPOWER is the winner of SF&WB's 2021 Bakery of the Year Award.

Ingrained Insights Podcast
Episode 40: Uniting taste, health, and convenience with CAULIPOWER

Ingrained Insights Podcast

Play Episode Listen Later Jul 19, 2022 12:49


Marketing Trends
How a Former Ogilvy Exec is Helping Build A $500 Million Brand Around Cauliflower Pizza Crust with Stuart Smith, CMO at Caulipower

Marketing Trends

Play Episode Listen Later Apr 6, 2022 40:23


Making a shift from an established agency like Ogilvy PR with over 10,000 employees to leading a skeleton team at the fastest growing food brand isn't an easy thing to do. Learning to scale a team while finding new ways to educate your target consumer in a fun way isn't an easy task. Today we're going to hear from Stuart Smith, the CMO of Caulipower. We'll hear about his marketing journey where he educated people about a new type of product, and leaned into influencer marketing with incredible talent like Dan Levy.Tune in to learn:How Caulipower is Meeting the Rising Demands of Customer Experience (01:26)Where Stuart Worked Before Caulipower (8:54)How Their Team Stays Connected in this Virtual World (14:57)Stuart's Take on Current Events (24:23)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Here's Something Good
The Power of Women Entrepreneurs

Here's Something Good

Play Episode Listen Later Mar 8, 2022 14:12


Supporting women-owned businesses is a powerful way to advance women in the economy. And that's something Walmart has been doing for years, by making products from women-owned businesses available in their stores. On International Women's Day, we talk to the founders of two companies whose products can be found on Walmart's shelves: Gail Becker, the founder of Caulipower, and Kristen O'Meally and Lamia Haley, the founders of Kids for Culture. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Food & Beverage Magazine Live!
Gail Becker Founder & CEO of CAULIPOWER

Food & Beverage Magazine Live!

Play Episode Listen Later Mar 7, 2022 63:44


On today's show we welcome:CAULIPOWER Founder & CEO, Gail Becker____________________________________________________Food & Beverage Industry brought to life. F&B LIVE! is a national, industry influencing webcast featuring the leaders in the restaurant, hospitality, branded food and beverage and CPG industries, many of whom are Michael's "friends in the business."Featuring an informal and informative conversation where friends in the business share the latest intel, ideas and best practices for surviving these dynamic challenges we are facing and the future of our brands and businesses.The show is live and broadcast across 5 platforms and features an audience rich with industry influencers. Be sure to pick up your copy of:Food & Beverage Magazine's Guide to Restaurant Successhttps://www.amazon.com/dp/1119668964/...____________________________________________________*CLICK TO SUBSCRIBE: YouTube: https://www.youtube.com/c/foodbeverag...*Follow Us on Facebook : https://www.facebook.com/FoodAndBever...*Follow Us on INSTAGRAM: https://www.instagram.com/fbmagazine/*Follow Us on TWITTER: https://twitter.com/fb101comwww.fbmagazine.com

Most Innovative Companies
How to Succeed as an Entrepreneur After a Life in the Corporate World

Most Innovative Companies

Play Episode Listen Later Feb 22, 2022 42:29


We're taking a look at some of our favorite moments from the 2021 Fast Company Innovation Festival.  Here's a conversation about going from a corporate gig to entrepreneurial life with Gail Becker, CEO of Caulipower, and Alexa Von Tobel, founder of Learnvest and Inspired Capital.

Up Next In Commerce
Being a Tastemaker in Your Category, with Gail Becker, Founder and CEO of CAULIPOWER

Up Next In Commerce

Play Episode Listen Later Jan 4, 2022 39:30


The newest diets and food fads are hard to keep up with, and some come and go without you even noticing. But there are some things that aren't just passing trends. Cauliflower-based foods is one such thing, and no one in the category has done more for the movement than CAULIPOWER. Why? Because not only is CAULIPOWER gluten-free, it's also absolutely delicious, which is what Gail Becker, the founder and CEO of CAULIPOWER, believes is the secret ingredient to success. On this episode of Up Next in Commerce, I sat down with Gail for a fun chat about how she went from cooking a disastrous cauliflower pizza in her kitchen to running one of the fastest-growing frozen food brands around. She talked about how she got her foot in the door at Whole Foods, what her omnichannel strategy looks like, and why you should never let the copycats in your category get to you. Plus, stick around to hear the story of how a tiny pink house changed the course of Gail's life forever. Enjoy!Main Takeaways:Showing Up is Half The Battle: There will be times in life and business when simply being in the right place at the right time will change everything. But if you don't show up, you'll never actually find those serendipitous moments. Think of every event and every opportunity as a step forward and a chance to take your company to the next level.Don't Bat An Eye: If you have made an impact in your category, there will always be copycats and competitors. You can't focus on them because it will distract you from what's important. All you should do is work on making the best product so that even with all the competition in the world, customers will always return to you because your product is far and away superior.Prioritizing What's Needed: When you're first getting your business off the ground, oftentimes you have to build the plane as you're flying. You don't always have the money or the resources to set us your backend systems or marketing teams the way you want to, so you just do what works. But as you grow, you have to go back to those foundational elements of a business and prioritize your efforts to sure everything up.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---For a full transcript of this interview, click here.

Hungry Girl: Chew the Right Thing!
158: The Walmart Haul Episode (November '21 Edition)

Hungry Girl: Chew the Right Thing!

Play Episode Listen Later Nov 17, 2021 42:18


In this episode, Lisa and the gang are trying some fun and unique food finds like a new breakfast find from Caulipower, Impossible sausage, yummy soup, sriracha flavored cashews, cereal inspired popcorn and MORE! Plus, the find of the haul, CRANBERRY CINNAMON goat cheese that's OUT OF THIS WORLD! Stop everything, push play, then when you're done listening, head on over to our Foodcast Page for a list of all the finds mentioned in the episode!

Win the Day with James Whittaker
63. Dream Big, Chase Hard with Gail Becker (founder, Caulipower) | Win the Day™ podcast with James Whittaker

Win the Day with James Whittaker

Play Episode Listen Later Nov 9, 2021 52:10


Ep 63: Dream Big, Chase Hard with Gail Becker (founder, Caulipower) “If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.” — Andrew Carnegie Want free pizza? Listen to the full episode

To Dine For
Gail Becker

To Dine For

Play Episode Listen Later Oct 11, 2021 31:39


Gail Becker – Founder & CEO – CAULIPOWER   Gail Becker's story is amazing. Her career has spanned media, politics, and business. She's held executive roles at Warner Bros., Edelman, and the US Department of Health and Human Services, but her life changed when she leaned into a very personal problem. Her two boys have celiac disease, which means they can't eat gluten, and Gail grew tired of searching for healthier alternatives that were easy to make and tasted great.  Knowing she couldn't be alone, she left her corporate job and launched CAULIPOWER in 2017. Today CAULIPOWER is America's number one cauliflower crusted pizza, number one gluten-free pizza, and a top 10 frozen pizza brand in the total market. It's Gail's personal story of creating something out of nothing that has brought me to this conversation today.   Follow To Dine For: Official Website: ToDineForTV.com Facebook: Facebook.com/ToDineForTV Instagram: @ToDineForTV Twitter: @KateSullivanTV Email: ToDineForTV@gmail.com   Thank You to our Sponsors! American National Insurance Spiritless - Use promo code TODINEFOR for free shipping   Follow Our Guest: Official Site: EatCAULIPOWER.com Instagram: @GailBecker Twitter: @GailFBecker

Taste Radio
The Return Of Expo East. What We Loved, And The One Thing We (Ray) Didn't.

Taste Radio

Play Episode Listen Later Oct 1, 2021 23:43


It was an unconventional convention, yet Natural Products Expo East 2021 was nevertheless a memorable event. Following a one-year hiatus, the annual trade show settled into its new home in Philadelphia where Taste Radio hosts Ray Latif, John Craven and Mike Schneider met with dozens of food and beverage brand exhibitors along with many early-stage founders and first-time attendees who walked the floor.  In this episode, Latif, Craven and Schneider discussed the general mood and reception for Expo East 2021 and what it means  for the future of in-person industry events. They also highlighted several new and recently launched products featured at the show and later debated the merits of traditional ingredients when crafting a host-favorite cocktail. Show notes: 0:34: Ripping The Band-Aid Off, Startup Parties And A Call For Campari -- The hosts chatted about the positive energy of attendees at Expo East, what it was like interacting mask-to-mask, sampling at the event and what made it a manageable show. They also spoke about investor and retail presence at Expo East, a unique pizza record player, attending industry parties and looking forward to more in-person and competitions coming in December at BevNET Live, NOSH Live and Brewbound Live. Later, Ray recalled an unfortunate (first-world problem) moment experienced at Expo East that led to a conversation about negronis and what should and shouldn't be included in the cocktail. Brands in this episode: Caulipower, TBH, Aura Bora, Shaka Tea, Not Just Co., Humm Kombucha, Papa's Pops, Honey Smacks, Deux, Miss Jones Baking Co., Dream Pops, RIND, St. James Tea, AriZona Beverages, Other World Foods, Oats in Coats, Hummii, Campari, Forthave Spirits, Aperol, Boissiere Vermouth, Bottega Bacur

I Suck At Life
Better For You Foods, Advice For Getting Into CPG + What's New At Caulipower with CEO Gail Becker

I Suck At Life

Play Episode Listen Later Aug 9, 2021 39:17


Gail Becker, CEO and founder of Caulipower, joins Yola to discuss how she took a leap of faith on the idea of Caulipower after leaving her career communications, how she got into big box stores, why Caulipower has the right formula for success and what's new for the brand. Gail also shares the importance of better-for-you foods and advice to anyone looking to get into the CPG space.  Join The ISAL Newsletter Join ISAL Insiders here. Connect with Yola: @yolarobert Connect with the pod: @isuckatlifepodcast  

From the Cold Corner
How Caulipower Helped Pioneer the Better-For-You Convenience Category

From the Cold Corner

Play Episode Listen Later Jul 24, 2021 18:00


Caulipower's Founder & CEO, Gail Becker, joins Editor-in-Chief Michael Costa to discuss the company's recent packaging redesign, the R&D process for bringing Caulipower products to market, how the company is faring with current supply chain issues, Caulipower's community outreach as part of its sustainability strategy, and what really constitutes “better-for-you” cold foods in stores today. 

From the Cold Corner
How Caulipower Helped Pioneer the Better-For-You Convenience Category

From the Cold Corner

Play Episode Listen Later Jul 24, 2021 18:00


The Irresistible Factor
Interview with Gail Becker - Founder and CEO of Caulipower

The Irresistible Factor

Play Episode Listen Later Jul 20, 2021 29:28


Caulipower is a healthier version of the foods you crave, that actually tastes like the foods you crave. Caulipower products are packed with vitamins, are cauliflower-based, and always gluten-free.

TrailBlazers Impact
Ep. 156 - How to Create a Business from a Need | Gail Becker

TrailBlazers Impact

Play Episode Listen Later Jun 7, 2021 40:31


Gail Becker is the founder and CEO of CAULIPOWER, a food brand that uses the power of vegetables to make healthier and easier versions of food. The idea of CAULIPOWER was born out of the frustrations that Gail had on the gluten-free industry since she couldn't find gluten-free foods for her two sons with Celiac disease. In this episode, Gail shares how she transitioned her career from corporate America to entrepreneur with no prior entrepreneurial experience. Listen in to learn why the current economic ecosystem is the best to start a business and be successful. You will also learn the value of utilizing your corporate skills in your business and having the courage to ask for help where you don't know. Key Takeaways: How to spot a pain point in the market and challenge yourself to come up with a solution How to define success as a business owner to go easy on yourself and avoid burnout Why you should take advantage of the current favorable economic ecosystem and start a business How to be confident in asking for what you don't know to be a successful entrepreneur Learn to stick to your business mission and run with it How to be fearless and go after what you never thought you'd have the courage to pursue www.TrailBlazersImpact.com https://www.youtube.com/channel/UCZD4jDrEEvBVH1atmJ5VmZQ

In the Sauce
Building Powerfully

In the Sauce

Play Episode Listen Later May 19, 2021 45:52


Gail Becker is Founder and CEO of CAULIPOWER, the powerhouse company that has become a household name in 3 years. On today's episode of ITS, Gail and Ali talk about thinking big, listening to your customers and knowing when to say "no." Listen all the way through for a surprise.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.  

The PRovoke Podcast
Creating a Movement with Caulipower Founder Gail Becker

The PRovoke Podcast

Play Episode Listen Later Apr 22, 2021 40:36


Creating a Movement is a new series on health and wellness, in partnership with the Bulleit Group. The first episode features Gail Becker, who is founder and CEO of Caulipower and its holding company Vegolutionary Foods. Caulipower is one of the fastest-growing, innovative food companies. Before taking on this venture, Becker had an esteemed career in public relations, most notably spending decades as an executive at Edelman. This episode also features Kyle Arteaga, founder and CEO of the Bulleit Group and PRovoke Media executive editor Aarti Shah.

Woman Inc.
Betting on Yourself with Gail Becker

Woman Inc.

Play Episode Listen Later Apr 16, 2021 37:08


Hello again my beautiful people,  the episode you are about to listen to is one of my favorite recordings I've done to date. My guest this week is Gail Becker, the Founder and CEO of CAULIPOWER, the third fastest growing food brand in America and available in over 25,000 stores and 5,000 restaurants nationwide. Gail's experience spans journalism, political campaigns, government and marketing, having held senior positions in a myriad of industries and organizations including: Edelman, Warner Bros. and the US Department of Health; Human Services. She also has a Master of Science degree in journalism from Northwestern University and a Bachelor of Science in political science from UCLA. Gail achieved all of this as the mother of two fantastic boys. When they were diagnosed with celiac disease at an early age, Gail was disappointed that the gluten-free options in grocery stores were limited, unhealthy, and didn't taste great. So she left her job in corporate America to do something about it and launched CAULIPOWER in 2017 with a mission to reinvent America's favorite comfort foods to be tasty, convenient and nutritious. In this episode, Gail walked me through her experience of becoming an entrepreneur in an industry to which she was entirely new. Towards the end of the episode, Gail said that something that has stuck with me ever since” “If you don't bet on yourself, no one else will.” PLEASE do yourself a favor and listen to this entire episode and share it with someone you love. Gail left me so inspired and full of energy, and I know she'll do the same for you. To receive a coupon link for any free CAULIPOWER product, simply send them a DM on social media @CAULIPOWER and mention, ‘Woman Inc. Podcast.” You can find Gail on Instagram @gailbecker. Now let's get over to my conversation with Gail. ✨✨    

SheSpeaks: How She Does It
Gail Becker, CEO of Caulipower, on Taking the Leap & Having the Confidence to Pursue Your Path | Ep. 33

SheSpeaks: How She Does It

Play Episode Listen Later Mar 30, 2021 39:50


Join us for an inspiring episode with Gail Becker is the Founder and CEO of CAULIPOWER, a company making favorite foods healthier & gluten-free. Her sons’ celiac disease drove her to want to create better options for them and the passing of her father uncovered what she felt she had wanted all along - to be an entrepreneur. Gail left a successful corporate job and launched the brand in 2017 -  with zero food experience. She shares with us how she took the leap and had the strength to keep going even through doubt and the obstacles that come with having your own business. In this episode, you’ll listen to Gail share how you don’t have to know everything, the importance of building a team around you,  not waiting for everything to be perfect in order to follow your path, and why you should bet on yourself. You can find more information about Caulipower by visiting: https://eatcaulipower.com/ Follow Gail on social media at @CAULIPOWER and @gailbecker.

Foundr Magazine Podcast with Nathan Chan
351: 0- $100m In 3 Years: How Gail Becker, Founder of CAULIPOWER Changed The Game

Foundr Magazine Podcast with Nathan Chan

Play Episode Listen Later Mar 30, 2021 45:35


In this delicious interview, Nathan Chan sits down with CAULIPOWER founder Gail Becker to find out how she took her ecommerce company from $0 to $100M in just 3 years.    Becker takes us on her tasty food brand journey, from her experience in corporate life as a marketer, to branching into the unknown to create something she wanted to see on the market: more food options for celiacs.    Listen in as she discusses the process of getting her product into 25,000 stores on her first try and the future of Amazon.   This interview is perfect for anyone interested in entering the food industry, as Becker lays out everything she has learned along the way. And why in life, you should do something  that you love.

Social Proof
Veggies with Values: Caulipower Founder/CEO Gail Becker on Pursuing Purpose

Social Proof

Play Episode Listen Later Feb 26, 2021 46:20


Show Notes:0:00 Gail shares the story of building Caulipower, a brand built from a Pinterest fail during a quest for tasty, gluten-free food options. Plus, the plot twist that brought Gail and Stuart from being PR and marketing executives in a cross-continental relationship to living, working and quarantining together in L.A.5:27 Stuart discusses the shopper insights that are rampant and available to marketers if they are simply tuned in to social media:Social media is a place where consumers every day are articulating their unarticulated needs - companies don't need to do market research, they just need to look at social media to see what people are doing and saying and how they're behaving.7:07 Gail and Stuart talk culture, leading a mission-driven company, and how the innovation-first environment and purpose of the organization - making every day comfort foods healthy and better for you - have drawn the best and brightest to work for Caulipower. "I think what makes the caulipower culture so unique and wonderful is that it is made up of so many unique and Show Links & Resources:

That's Total Mom Sense
075: Gail Becker — It's a Vegolution!

That's Total Mom Sense

Play Episode Listen Later Dec 17, 2020 32:53


Gail Becker is the Founder and CEO of CAULIPOWER. As a mom in the corporate world, Gail’s time was at a premium. For two sons with celiac disease, family pizza night was a choice between high-sugar, high-calorie, low-nutrition store-bought gluten-free pizza or tedious, messy process making it on her own. She finally cracked the code with a cauliflower recipe and is now selling nationwide. Forbes Article - Starting in 30 Whole Foods stores in March, 2017, Becker's Caulipower pizza line has surpassed sales of 10 million pizzas, and is available in an estimated 25,000 national and regional grocery stores, such as Whole Foods, Kroger, Walmart and Safeway, Target. Her company, Vegolutionary Foods, is branching into new product lines, including a toast made from sweet potatoes that has just hit the market. Gail previously served as President of Strategic Partnerships and Global Integration at Edelman. She began her career at Edelman as General Manager of the Los Angeles office, which she led for seven years and served as Western Region President for more than eight. Then, as Chair of Canada and Latin America, she helped triple the firm’s business in LatAm and grew revenue in Canada by 77 percent in five years. Gail served as Chair of Edelman’s Global Women’s Executive Network (GWEN) and was responsible for overseeing the company’s effort to increase the number of women at the senior-most levels of the firm. Throughout her tenure with Edelman, Gail has served as strategic counsel on a broad range of clients, including Warner Bros., Starbucks, Microsoft, Norton, Activision, MPAA and The Recording Academy/Grammys. A She joined Edelman after serving as vice president of communications at Warner Home Entertainment, where she spearheaded the global public relations launch of the DVD format on behalf of Warner Bros. and Time Warner, leaders in development of the technology, and served as the primary PR strategist and spokesperson for the companies throughout several controversial format and copyright battles. Gail served as director of communications for the U.S. Department of Health and Human Services under Donna Shalala during the first Clinton Administration. There, she developed and implemented communications programs to promote the agency and its divisions, including the FDA and Centers for Disease Control. Prior to that post, she served as a member of the national press staff and as the primary on-site satellite producer for candidates Bill Clinton and Al Gore during their ’92 presidential campaign. Gail began her career as an on-air broadcast journalist in local news and correspondent in Washington, D.C., covering Capitol Hill and the White House. She holds a bachelor’s degree in political science from the University of California Los Angeles and a master’s in journalism from Northwestern University. Gail also directed a short documentary film, which has been recognized by a number of international film festivals. “A Journey with Purpose,” follows her nine-year old son’s trip to Auschwitz with his grandfather, who was a prisoner there for four years. Gail wrote and produced the film with her 14-year old son, which is now among the library of teaching resources of Facing History, a non-profit providing supplemental learning materials to schools around the world to combat racism, anti-Semitism and prejudice, nurturing democracy through education. Meet My Guest: WEBSITE: EatCauliPower.com INSTAGRAM: @caulipower INSTAGRAM: @gailbecker FACEBOOK: /caulipower LINKEDIN: Gail Becker

Behind Her Empire
Quitting Your Miserable Job & Stepping Into Purpose with Gail Becker, Founder of CAULIPOWER

Behind Her Empire

Play Episode Listen Later Dec 7, 2020 39:32


Gail Becker is the founder and CEO of CAULIPOWER, a company revolutionizing our favorite comfort foods by making them better and better for you. As a mother of two sons with Celiac disease, Gail was always desperate for nutritious gluten free options. She found hundreds of thousands of recipes for cauliflower pizza to make for her kids - and they loved it. However, it took forever to make and as a working single mom, she wanted an easier and faster option which was nowhere to be found. Although Gail had a lucrative career as a media executive, it wasn’t until her father passed away that she realized she wanted to follow in his footsteps as an entrepreneur. This pushed Gail to leave her corporate job and bring her calling to life. In January 2017, Gail launched CAULIPOWER and was determined to create a product that everyone can enjoy, that is nutritious, convenient, and tastes good.Since launching, Gail scaled the company to over $100million in less than three years and completely disrupted the food industry to become the #1 better-for-you pizza and #8 frozen pizza brand in the U.S.We’ll chat with Gail on her money lessons, why she decided to leave her well-paying job to start a business with zero food experience, the importance of having the courage to ask for help & say “no”, and advice for balancing work & family life. In this episode, we’ll talk to Gail about:* Her parents who survived the Holocaust and how they shaped her independent nature and appreciation of food. [3:10]* The 3 events which led to Gail removing herself from the corporate world and founding CAULIPOWER. [6:20]* The self-doubt that Gail still experiences, and why this actually benefits her business. [9:00]* Why starting a business later in life helped to fast-track the process. [12:14]* The importance of utilizing your own expertise as well as not being afraid to ask for help. [12:14]* Relatability, accessibility, timing, and taste are the main elements that allowed Gail to scale CAULIPOWER in the way that she has. [15:40]* The majority of people didn’t think what Gail wanted to do was possible, but she proved them wrong. [17:30]* You need to learn everything about the industry you are entering into and then figure out how to differentiate yourself. [18:14]* Gail explains how the road to success has been full of challenges and why you need to expect that when embarking on the journey of starting a business. [19:21]* How Gail self-funded CAULIPOWER in the beginning and at a later stage, why she was selective in who she took money from. [22:04]* The lifestyle change Gail experienced after leaving corporate America; “half as rich and twice as happy”. [31:40]* Gail shares important money lessons for all women & what she learned about taking charge of her own finances after her divorce. [34:45]FREE OFFER: To receive a coupon link for any free CAULIPOWER product, simply send them a DM on social media @CAULIPOWER and mention ‘Behind Her Empire Podcast’ :)Follow Gail:* Personal Instagram: https://www.instagram.com/gailbecker/ * Company Instagram:https://www.instagram.com/caulipower/* Website: https://eatcaulipower.com/Follow Yasmin* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.

Mottek On Money
Mottek On Money (Weekend of December 5th, 2020)

Mottek On Money

Play Episode Listen Later Dec 5, 2020 28:49


Stocks wrap up the week at record highs as economic stimulus talks resume in Washington following a weaker than expected reading on hiring for the month of November in the face of an alarming rise in coronavirus cases. The latest news on covid vaccines remains encouraging. Analysis on the markets, economy, vaccines and entrepreneurs with Kevin O'Leary, a.k.a. Mr. Wonderful on TV's Shark Tank, Chairman of O'Shares ETFs and Beanstox. Top L.A. entrepreneurs are honored at the EY Entrepreneur of the Year Awards for Greater Los Angeles. Among them Dr. Thomas Buttgenbach, co-founder, CEO and President of L.A. based 8minute Solar Energy and Gail Becker, Founder and CEO of L.A. based CAULIPOWER. Jeff Lazerson, President, Mortgage Grader and O.C. Register columnist discusses mortgage rates hitting new lows.  Support the show: https://www.frankmottek.com See omnystudio.com/listener for privacy information.

SUCCESS Stories with Kindra Hall
Solving the Problem Yourself with Gail Becker

SUCCESS Stories with Kindra Hall

Play Episode Listen Later Nov 17, 2020 51:40


For years Gail Becker searched for the perfect gluten-free snacks for her two sons, both of whom have Celiac Disease. Finally she gave up searching and decided to tackle to problem herself. She founded CAULIPOWER, now one of the fastest-growing health food brands in the country, all based on a mission to reinvent our favorite comfort foods one healthy meal hack at a time.  Special Bonus: CAULIPOWER is offering free products for SUCCESS Stories listeners. To receive yours, send the CAULIPOWER team a direct message on social media and tell them you listened to Gail Becker's appearance on the podcast. Instagram: @CAULIPOWER Facebook:  /CAULIPOWER Twitter:  @CAULIPOWER   The SUCCESS Stories podcast takes you behind the scenes with the most successful authors, speakers, athletes, entrepreneurs, and other high achievers. Learn more about their journeys to the top at www.success.com. 

Women Who Own It (Video)
How CAULIPOWER Went From Start-Up to $100 million in 3 years (With Zero Industry Experience)

Women Who Own It (Video)

Play Episode Listen Later Sep 29, 2020 41:57


Have you ever had a fantastic business idea ✨ that you knew could be huge… but you didn't act on it because others would say you don't have “enough experience”?   Whether you're just starting out or you've been in business for years, it's so easy to look at all the top dogs in the industry and think, “Ugh, there's no way I'm qualified to make this happen

BRAND SECRETS AND STRATEGIES:  Empowering Brands | Raising The Bar
SECRETS 212 Gail Becker With CAULIPOWER, Lessons On Challenging A Giant And Becoming A Cherished Brand

BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar

Play Episode Listen Later Sep 21, 2020 49:23


A classic David & Goliath story about a disruptive brand that challenged top preeminent brands & became a household favorite overnight. Surrounding yourself with experts adds rocket fuel to your growth. Gail's story & how she reinvented a stale category! Gail: What a great question. Here's what I would say. I think when you're an entrepreneur starting a business, you have to do two things. One, you have to know how the industry works. You have to know which rule in the industry to follow. The conventional wisdom, the tried and true, the rules that are going to work and help you build your business. But you also have to know which rules to break, and I think one of the reasons that CAULIPOWER is successful is because quite frankly, we broke a lot of rules.  Gail: And you have to have enough confidence to do that. I really felt like, "Look, if this is going to work, I got to do it my way. I got to do what I think is right and hopefully, the universe will pay me back." I think that's what happened, but we broke a lot of rules. It's funny because we broke a lot of rules that now other people are following, you know? So I love that. That's a tremendous compliment. Listen to hear what's next! Gail also has a special gift for listeners - listen for details. . This episode's FREE downloadable guide Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits. CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide FREE Trade Promotion ROI Calculator:  BrandSecretsAndStrategies.com/PromotionROI Download the show notes here: BrandSecretsAndStrategies.com/session212 Learn more about your ad choices. Visit megaphone.fm/adchoices

Stairway to CEO
Brainpower and Cauliflower with Gail Becker, Founder and CEO at CAULIPOWER

Stairway to CEO

Play Episode Listen Later Aug 25, 2020 67:29


In this episode, we have an insightful and fun interview with Gail Becker, the founder and CEO of CAULIPOWER. Within its first two years, CAULIPOWER became a top 10 frozen pizza brand and captured over 2% of the $5 billion US pizza market. Known today as the number one cauliflower crust pizza, CAULIPOWER is now the third fastest-growing company of all food brands in the US. Gail speaks with us about how she left her job in corporate America to launch her business, CAULIPOWER, with a mission to reinvent America's favorite comfort foods. Tune in to hear about all of this and more.

Taste Radio
Ep. 221: This Is How Innovative Concepts Become Top Brands

Taste Radio

Play Episode Listen Later Jul 7, 2020 41:23


This special episode of Taste Radio features highlights from interviews with six entrepreneurs who joined us on Taste Radio during the first half of 2020. Our guests include Siete Family Foods co-founder and CEO Miguel Garza; Nick & Elyse Oleksak, the co-founders of Bantam Bagels; Miyoko’s founder and CEO Miyoko Schinner; Ben Van Leeuwen, the co-founder and CEO of Van Leeuwen’s Ice Cream; Orgain founder and CEO Andrew Abraham; and Gail Becker, the founder and CEO of Caulipower. Show notes: 1:36: Interview: Miguel Garza, Co-Founder/CEO, Siete Family Foods -- We kicked off the show with Miguel Garza who we featured in Ep. 214. Miguel is the co-founder and CEO of fast-growing Mexican-American brand Siete Family Foods, which markets tortillas, taco seasonings, queso dips and enchilada sauces, all of which are plant-based and grain-free. In the following clip, Garza spoke about the importance of family in how the company operates, the hallmarks of its product development and innovation strategies, and why Siete avoids chasing trends. 7:51: Nick & Elyse Oleksek, Co-Founders, Bantam Bagels -- Next up are Nick & Elyse Oleksek, the co-founders of bagel and breakfast bite company Bantam Bagels. Launched as a retail concept in 2013, Bantam Bagels has since evolved into a sprawling platform brand that includes mini stuffed pancakes and egg bites that are sold at Safeway, Target and Costco and also in pastry cases at Starbucks. In this clip, from Ep. 208, the Olekseks explained why investing in PR has been crucial to the brand’s success and how they define the phrase “fake it till you make it.”  14:45: Miyoko Schinner, Founder/CEO, Miyoko’s -- Let’s continue with Miyoko Schinner, the founder and CEO of pioneering plant-based cheese and butter company Miyoko’s Creamery. In a clip from Ep. 198, she spoke about how poor leadership led to past failures and early struggles, and why she describes her business as “a mission with a company.” 18:56: Interview: Ben Van Leeuwen, Co-Founder/CEO, Van Leeuwen Ice Cream -- Next, we featured Ben Van Leeuwen, the co-founder and CEO of Van Leeuwen Ice Cream. Launched in 2008, the premium ice cream brand and retailer has evolved into a broad platform with 22 ice cream shops in New York and California and a wholesale pint business with more than 1,500 accounts across the U.S.  In a clip pulled from an interview included Ep. 203, Van Leeuwen discussed launching a business in the midst of a recession and why “running lean was just the default” when building the company. 24:11: Interview: Andrew Abraham, Founder/CEO, Orgain -- We continued with Andrew Abraham, the founder and CEO of protein-centric brand Orgain. Introduced as a first-to-market brand of organic protein beverages, Orgain has since grown into a thriving platform for protein drinks, powders and bars. In this clip, pulled from Ep. 197, Abraham discussed learning the ropes of the food and beverage industry, why entrepreneurs that are not well-capitalized from the outset might be in for a bumpy ride, how he convinced his family that, despite significant losses, the brand was on a positive trajectory and why he believes that “the best defense is a super aggressive offense.”  29:57: Interview: Gail Becker, Founder/CEO, Caulipower -- Last, but certainly not least, we have Gail Becker, the founder and CEO of Caulipower the vegetable-forward brand, best known for its gluten-free, cauliflower crust pizzas. Last year, after just three years on the market, the company generated an estimated $100 million. As part of an interview featured in Ep. 196, Becker discussed the value of taking risks, breaking traditional “rules” for packaging and retailing of a food brand and what she learned about the food business from working at her father’s store as a five-year-old. Brands in this episode: Siete Family Foods, Bantam Bagels, Starbucks, Miyoko’s, Van Leeuwen Ice Cream, Orgain, Caulipower

Business Chef
Julie Lim – The Power of Caulipower

Business Chef

Play Episode Listen Later Jun 22, 2020 18:27


The food world will never be the same thanks to Caulipower. Listen in now as Julie Lim tells us more about these amazing products. Learn more about Julie here (http://www.businesschef.org/julie-lim/) . Follow us: Business Chef Website:  (http://www.businesschef.org/) LinkedIn: https://www.linkedin.com/in/chefshawnbucher/ Facebook Page:  (https://www.facebook.com/MakeFoodMakeMoney/) Instagram Page:  (https://www.instagram.com/makefoodmakemoney/)

Girlboss Radio
How to trust your gut and start over professionally with Gail Becker, founder and CEO of CAULIPOWER

Girlboss Radio

Play Episode Listen Later May 20, 2020 46:47


Today’s guest is Gail Becker, the gutsy entrepreneur who left her corporate America job to take on the food industry—something she knew very little about at the time. She takes us through her pitch and funding journey for CAULIPOWER and shares advice on how to trust your gut and build a biz, even in the face of the unknown.

Girlboss Radio
How to trust your gut and start over professionally with Gail Becker, founder and CEO of CAULIPOWER

Girlboss Radio

Play Episode Listen Later May 20, 2020 46:02


Today's guest is Gail Becker, the gutsy entrepreneur who left her corporate America job to take on the food industry—something she knew very little about at the time. She takes us through her pitch and funding journey for CAULIPOWER and shares advice on how to trust your gut and build a biz, even in the face of the unknown. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com

WorkParty
S5 E. 6 Gail Becker Maxed Out All Her Credit Cards to Self-Fund Her Biz—Now It's Worth $100M

WorkParty

Play Episode Listen Later Apr 15, 2020 39:12


With so much uncertainty right now, there is one thing that hasn’t changed: as an entrepreneur, betting on yourself is an investment that will have priceless returns. In this week's episode, Jaclyn sits down with powerhouse entrepreneur Gail Becker, Founder & CEO of CAULIPOWER, at Create & Cultivate's LA 2020 conference to talk money, hiring, scaling, and the courage to believe in your idea when others may not. The mother of two boys with celiac disease, Gail was desperate for nutritious food options, and when she couldn’t find any she did what any mom would do—she made her own! In just three years, CAULIPOWER is now a $100 million company with the #1 better-for-you pizza in the U.S. Talk about the power of a frustrated mama! TheOuai.com with code: PARTY for 3 free samples with your order Produced by Dear Media

The Barron Report
92 Changing Consumers' Taste Post Pandemic | Coronavirus Impact Series

The Barron Report

Play Episode Listen Later Apr 9, 2020 20:54


In this episode of The Barron Report, host Paul Barron chats with Julie Lim, executive vice president and head of foodservice of CAULIPOWER, to discuss the importance of menu development and how consumers' taste will change post Coronavirus pandemic. CAULIPOWER is a hyper growth start-up company that began marketing a cauliflower crust pizza in supermarket chains at just the right time. Within one year, they commercialized four innovative, cauliflower-based products. They launched products such as a cauliflower tortilla, chicken tenders coated in cauliflower, and soon to be launching cauliflower rice.

the Eco Echo
#5: Echo Eco talks Coronavirus, Costco, TP End Times & What We All Missed at EXPOWEST

the Eco Echo

Play Episode Listen Later Mar 19, 2020 49:33


This week in natural brands and the sustainable marketplace. We talk about consumer retail quake in response to COVID-19 and our roundup of the roundups of Virtual #Expowest. Plus: Why didn't cricket protein ever happen? Join us each week for our hot takes on the latest in natural, conscious, sustainable and better-for-you brands, marketing, retail, startups and more. Support the show (http://ecoecho.substack.com)

Parenting Roundabout
Roundabout Roundup: Wardrobe Tip, Revlon Hot Air Brush, Caulipower Pizza

Parenting Roundabout

Play Episode Listen Later Jan 30, 2020 7:53


On this week’s Roundabout Roundup, Terri has an organizational tip that helps you give older clothes some love. Meanwhile, Nicole's loving her new Revlon one-step hair dryer and volumizer hot air brush [https://www.amazon.com/gp/product/B01LSUQSB0/ref=ppx_yo_dt_b_asin_title_o01_s00?ie=UTF8&psc=1], and Catherine recommends Caulipower pizza [https://eatcaulipower.com/our-food]. Also mentioned: Noodles & Co. cauliflower noodles [https://www.noodles.com/dish/cauliflower-rigatoni-in-light-onion-cream-sauce/].

Taste Radio
Ep. 196: Caulipower’s Gail Becker Built A $100M Brand In Just Three Years. Here’s How She Did It.

Taste Radio

Play Episode Listen Later Jan 14, 2020 33:57


It’s remarkable to think that Caulipower made its market debut just three years ago. Since its launch in January 2017, the vegetable-forward brand, best known for its gluten-free, cauliflower crust pizzas, has developed into one of the fastest-growing food companies in recent memory.  Caulipower, which also markets cauliflower-based tortillas and cauliflower-crusted chicken tenders, generated $45 million in revenue in 2018 and an estimated $100 million last year. Despite having no experience in the food industry prior to launching the company, founder and CEO Gail Becker has grown Caulipower into the fastest growing frozen pizza brand in America, available in over 25,000 retailers and 5,000 restaurants across the U.S. and Canada.  In an interview included in this episode, Becker spoke about the swift rise of Caulipower and why she felt compelled to leave behind a successful career to start the brand. She also discussed the value of taking risks, how she identified and partnered with early-stage investors and why humility is critical for success. She also explained why Walmart was the right fit for Caulipower early into its development and why she believes in the power of food to unite disparate communities. Show notes:  2:46: Gail Becker, Founder/CEO, Caulipower -- NOSH editor Carol Ortenberg met with Becker at Caulipower headquarters in Los Angeles where the entrepreneur spoke about her inspiration to launch the brand and how supportive partners were key to its fast start. She also explained why investment firm Boulder Food Group chose to “bet” on her and how she rewarded the initial support, why she feels like “the most grateful and fortunate person on earth” and her experience as a judge in NOSH Live’s Pitch Slam competition. Later, she discussed how her family is involved in Caulipower, breaking traditional “rules” for packaging and retailing of a food brand, why she believes a “first to market advantage is everything” and how she handles growing competition. Becker also spoke about why brands should avoid making consumers feel bad about food choices, why working at her father’s store as a five-year-old taught her “everything” she needed to know about the food business and the reason that she is always wearing green clothing.

Taste Radio
Insider Ep. 67: Your Side Hustle Could Be Worth Millions. And It Needs A Strategy.

Taste Radio

Play Episode Listen Later Jan 10, 2020 39:56


In this episode, we’re joined by Matt Weiss, the founder/CEO of RIND Snacks, who discussed his approach to building the skin-on dried fruit brand while maintaining his full-time job. An investment analyst by profession, Weiss launched RIND in 2018. In our interview, he explained that, while he saw an opportunity to disrupt the dried fruit category with a premium brand, he was hesitant to quit his well-paying career and initially treated RIND as a “side hustle.” He noted, however, that regardless of the time and resources he was willing to devote to the brand, “it was very clear [he] had to put my best foot forward.” With that in mind, he crafted a thoughtful business strategy that helped guide RIND’s development over the next two years. “There really is an opportunity to develop and grow and get critical mass that doesn’t feel like you have to hedge your bets,” he said. “You don’t need a huge team to launch. You can rely and grow using a lot of outsourced partners in the beginning. And you actually can run a small business on the side for a finite period of time.” Weiss’s planning has paid off: RIND is currently distributed at hundreds of independent and natural chain retailers across the Northeast and has a fast-growing online business as well.  As part of our conversation, Weiss spoke about how he evaluated RIND’s market potential and key point of differentiation and how he assessed the financial and opportunity costs of entrepreneurship. He also explains the benefits of launching a business later in life, the importance of open and honest communication with his employer while incubating RIND and why he believes in “relentless networking.”  Show notes:  1:37: Chewing Chum, Skeletons In The... Cabinet? -- The episode opens with the hosts chatting about the nuances of a new decade, how BevNET brand specialist Melissa Traverse enjoyed a saucy holiday and a new brand of fruit jerky with a fishy-sounding name. Later, they spoke about the learning curve for entrepreneurs new to the food and beverage industry, Melissa’s past experience working as a flight attendant (one of 34 jobs she’s had in her life) and why attendees of the 2020 Winter Fancy Food Show should direct message us on Instagram (@bevnetmike, @melissa_traverse, @bevtrayde). 15:00: Interview: Matt Weiss, Founder/CEO, RIND Snacks -- Weiss visited BevNET HQ and sat down with Taste Radio editor Ray Latif for a conversation about the origins of RIND, including his grandmother’s role in its genesis and why he believed that the brand needed “to be distilled to a very simple premise and value proposition.” He also discussed the importance of having great branding and packaging out of the gate, why he viewed RIND’s first two years as its proof of concept phase and why, despite keeping his day job, he saw himself as working without a safety net. Later, he extolled the virtues of involving his family in the brand, the value of pitch slam competitions and why he urges colleagues to “be constantly learning professionally.” Brands in this episode: Fly By Jing, Brooklyn Delhi, Frank’s Red Hot, Chum Fruit Bites, Ceres Juices, Rind Snacks, Caulipower, Harmless Harvest, Purely Elizabeth, Nantucket Nectars

Taste Radio
Insider Ep. 65: The News, Trends & Innovation That Shaped 2019

Taste Radio

Play Episode Listen Later Dec 20, 2019 68:41


This week, members of the BevNET and NOSH editorial teams joined us for a discussion of some of the major news stories, trends and topics affecting the food and beverage industry in 2019.  Show notes: 0:57: Sustainable Shots, Inter-senal, Send News Now! -- The episode’s hosts open the show with a chat about meeting Taste Radio fans at BevNET Live Winter 2019 and a brand revamp for ginger and turmeric juice brand Monfefo. They also munched on a cornucopia of gourmet cookies from Milk Bar, riffed on Marty’s love for Italian soccer giant Inter Milan and explained why sooner is better when announcing news about new products that will be launched at Expo West 2020. 14:04: 2019 In Review -- BevNET managing editor Martin Caballero sat down with BevNET editor-in-chief Jeff Klineman to recap developments in the burgeoning cannabis CPG segment, and to analyze how investments and transactions from the past year will help shape the market in 2020. Later, they were joined by BevNET staff reporter Brad Avery to contextualize the explosive growth of the oat milk and sparkling water categories this year, and by NOSH editor Carol Ortenberg, who discussed the evolution of frozen food and plant-based meats. In closing, Martin chatted with BevNET founder and CEO John Craven about his major takeaways from 2019, including the emergence of premium canned cocktails and the impact of corporate responsibility in modern America. Brands in this episode: Monfefo, Milk Bar, O2, Mooala, La Colombe, Oatly, Califia Farms, Coca-Cola, AHA, Diet Coke, Bubly, CytoSport, LaCroix, Phocus, Vital Proteins, Primal Kitchen, Caulipower, Quaker Oats, Chobani, Health-Ade, Recess, VYBES, Daytrip, Beyond Meat, Impossible Foods, Siggi’s, Daiya Foods, Monster Energy, Nestle, Sweet Earth, Stouffer’s, Burger King, Dunkin’, Perfect Bar, Bolthouse Farms, Campbell’s, Ballast Point, Dean Foods, Suja, Hormel Foods, Stumptown, Essentia Water, The Bitter Housewife, Hella Cocktail Co.

Bank of America on ForbesBooks Radio
Success Stories: CAULIPOWER CEO and 2019 NAWBO Woman Business Owner of the Year Gail Becker

Bank of America on ForbesBooks Radio

Play Episode Listen Later Dec 10, 2019 23:27


Soar to Success Podcast
Gail Becker's CAULIPOWER Food Line is Soaring to Success

Soar to Success Podcast

Play Episode Listen Later Dec 9, 2019 21:02


Gail Becker spent 16 years building a career in corporate America but ultimately became disenchanted and decided she was ready to make a change and pursue a more meaningful purpose. She is now the founder of the famous CAULIPOWER pizza as well as several other frozen food products. Hear her story on the Soar to Success podcast.

Made by Marketing
CAULIPOWER: The problem with traditional creative agencies

Made by Marketing

Play Episode Listen Later Nov 11, 2019 38:21


Nathan Jacroux, Head of Brand Marketing at CAULIPOWER discusses bringing community management in-house, the brand’s high-performing paid social strategy and the shifting brand-agency relationship. Want to try out CAULIPOWER? Here’s a link to a $2 chicken tender coupon good through 12/31! https://caul.us/SocialNative Show Notes: https://podcast.socialnative.com/made-by-marketing-caulipower

The Modern Acre | Ag Built Different
81: Founding a Successful Food Company in an Exploding Category with Caulipower CEO, Gail Becker

The Modern Acre | Ag Built Different

Play Episode Listen Later Sep 3, 2019 30:25


Gail Becker is the founder and CEO of Caulipower. Gail left an incredibly successful career in PR and marketing to launch a food company focused on making comfort foods with healthier ingredients. Caulipower came on the food scene with their incredibly popular cauliflower pizza crust. Gail shares her compelling story of starting and growing the company and you won't want to miss it. Tune in! Connect with Caulipower Website | Twitter | Instagram Connect with The Modern Acre Website | Instagram | Twitter Sign up for Acre Insights HERE

Taste Radio
Insider Ep. 38: How To Create a Foundation for Breakout Success

Taste Radio

Play Episode Listen Later Jun 14, 2019 40:36


This episode features an interview with Sisun Lee, the co-founder and CEO of More Labs, a next-generation maker of functional beverages best known for hangover relief supplement Morning Recovery. Launched in 2017 via an Indiegogo campaign, the brand was an instant hit; Morning Recovery pulled in $3 million in revenue in its first six months on the market. Early success powered an $8 million Series A round -- based on a $33 million valuation -- in 2018 and new distribution at retailers like 7-Eleven and Urban Outfitters. In an interview with BevNET’s John Craven and Mike Schneider, Lee discussed the factors and strategic decisions that led to Morning Recovery’s rapid development, and how More Labs is attempting to create a platform for functional products. Show notes: 1:16: Live from Live -- On location in New York City, the hosts discussed highlights from day one of BevNET Live Summer 2019 and the preceding NOSH Live conference, including the New Beverage Showdown along with presentations and stage talks with vitaminwater/BodyArmor co-founder Mike Repole, Presence Marketing founder Bill Weiland, Caluipower founder/CEO Gail Becker and Whole Foods Market co-founder Walter Robb. 13:17: Interview: Sisun Lee, Co-Founder/CEO, More Labs -- In an interview recorded at More Labs headquarters, Lee spoke about how his background in tech and the influence of Korean culture played into the creation of Morning Recovery. He also discussed how a popular funding campaign on Indiegogo and a widely read article about the brand catapulted sales just a few months after its initial launch. Later, Lee spoke about the value of qualitative data and intuition as the company grew, how it sources consumer feedback and incorporates into its innovation strategy and why high-quality, minimalist content attracts more interest than communicating the science behind product. Brands in this episode: Vitaminwater, BodyArmor, Caulipower, Beckon Ice Cream, More Labs

Engagious
Engagious Podcast: Gail Becker, CAULIPOWER of Persuasive Stories and Engagement

Engagious

Play Episode Listen Later May 30, 2019 24:25


You hear stories about people who walk away from a prosperous career to launch a passion project, but don't often get to talk with them about it. Well, in the case of former PR executive Gail Becker, we get the story directly from her. After rising through the ranks in government communications, entertainment, and finally as a president at global PR firm Edelman, Gail walked away to start CAULIPOWER, a cauliflower-based food company inspired by the dietary needs of her kids.

Engagious
Podcast: Gail Becker, CAULIPOWER of Persuasive Stories and Engagement

Engagious

Play Episode Listen Later May 30, 2019 24:25


You hear stories about people who walk away from a prosperous career to launch a passion project, but don’t often get to talk with them about it. Well, in the case of former PR executive Gail Becker, we get the story directly from her. After rising through the ranks in government communications, entertainment, and finally as a president at global PR firm Edelman, Gail walked away to start CAULIPOWER, a cauliflower-based food company inspired by the dietary needs of her kids.

She's Got Moxie
Gail Becker – On Track to $100 Million in Just Two Years….Selling Cauliflower

She's Got Moxie

Play Episode Listen Later Apr 30, 2019 31:23


This is another Epic Encore interview with Gail Becker, the genius, Founder and CEO of Caulipower, a company that offers tasty, affordable and nutritious alternatives to highly-processed foods. "When you become an entrepreneur, you are betting on yourself - hook, line and sinker." - Gail Becker. Learn more about this episode at joychudacoff.com/70

Taste Radio
Insider Ep. 25: How To Get This $100 Million Fund To Invest In Your Brand

Taste Radio

Play Episode Listen Later Mar 15, 2019 37:28


If you want to get the attention of Boulder Food Group (BFG), a venture capital firm that recently launched a new $100 million fund, having a memorable package design is a good way to start. Launched in 2014 by industry veterans Tom Spier and Dayton Miller, BFG has made early-stage investments in several innovative and socially conscious food and beverage brands, including Chameleon Cold-Brew, Caulipower, Birch Benders and MALK. In an interview included in this episode of Taste Radio, Spier explained why visual appeal is a key factor in BFG’s investment criteria and paramount to the success of young brands. “If you can deliver the right visual representation -- and then also the taste and the price -- you can steal a disproportionate amount of category share with that combination,” Spier said. “But if you’re lacking the visual appeal, that gets to be a lot more difficult. So we really do try to identify brands that really are beautiful, unique, memorable -- brands that are going to get a consumer to stop in a store, take a look, pick it up and, hopefully, buy it.” Also in our interview, Spier and Miller discussed their backgrounds in food and beverage, how BFG curates its portfolio and what they view as the value-added nature of the firm. They also spoke about why BFG likes “to scale into [its] investments” and shared their perspective on innovative concepts and what brands need to bring to the table in an investor meeting. Show notes: 1:40: Post-Show, Now Is The Time for More Expo-sure -- The hosts reflected on Expo West 2019, and discussed the importance of brands to maintain momentum from the show, particularly if they launched new products at the event. Also: Mike re-enacted a spicy adventure and spoke about a couple new cascara products featured at Expo West. 10:03: Interview: Tom Spier & Dayton Miller, Managing Partners, Boulder Food Group --- As part of our interview, recorded at Expo West 2019, Spier and Miller spoke about Boulder Food Group’s investment philosophy and how it evaluates and identifies synergies with entrepreneurial brands. They also discussed the environment for food and beverage investment and how it has evolved in recent years, and the data that can make or break an investor pitch. Brands in this episode: Fire Cider, Fermenting Fairy, Riff Cold Brewed, Up to Good, Chameleon Cold-Brew, Olipop, MALK, CAULIPOWER, 4th and Heart, Birch Benders

#LAisgoodforyou
How Caulipower started the cauliflower pizza craze with founder Gail Becker

#LAisgoodforyou

Play Episode Listen Later Aug 29, 2018 32:10


Gail Becker, founder of Caulipower, on why she left a high profile career to start Caulipower, take on big pizza and start the cauliflower pizza crust craze.

SheSez with Linda Grasso
Gail Becker, Founder of Caulipower

SheSez with Linda Grasso

Play Episode Listen Later Aug 27, 2018 25:04


Even for a major consumer brand, launching a new product in the food industry is a challenge. So how did Gail Becker get  Caulipower frozen pizzas in grocery stores like Whole Foods and Bristol Farms in little over a year? Gail shares with Linda the incredible story of how she created Caulipower line, now available in more than 10,000 grocery stores.    Like so many SheSez guests, it was a circuitous route. For years, as a president at the PR powerhouse agency Edelman, the executive used her savvy marketing skills to help people and companies promote their brands. After years of climbing the corporate ladder, Gail was at the top. Then her father died, and something changed. Suddenly Gail longed to do something more meaningful. Gail shares with Linda the story of how her search for a tasty, healthy, gluten-free frozen pizza for her two sons, both of whom have Celiac disease led her to begin experimenting with a cauliflower-based pizza crust (the veggie is considered a superfood which ultimately sparked the idea for her company—and a new zest for life.)

Pizza Bros Podcast
Caulipower

Pizza Bros Podcast

Play Episode Listen Later May 29, 2018 26:29


This week the bros try this alternative crust option. It's cauliflower crust from Caulipower

She's Got Moxie
Gail Becker - How a Long Term Corporate Career Can Help You in Your Business

She's Got Moxie

Play Episode Listen Later Sep 26, 2017 40:22


Gail Becker left her corporate, successful 16 year career to start a business making cauliflower pizzas. She tells us about her CAULIPOWER journey. “If you don’t bet on yourself, nobody will.” - Gail Becker. Learn more about this episode of She's Got Moxie with Joy Chudacoff at www.JoyChudacoff.com/03