Freedom Driven Success

While strategy is an important piece of the puzzle in business, so are the beliefs you are carrying around with each and every day. Why? Because those beliefs determine your thoughts and those thoughts determine your actions. In this episode, we're going to identify and explore the beliefs that are standing in between you and your next level so that you can shift them to ones that are serving your bigger vision and the actions that need to be taken to get to it. Where to connect with Jess: IG:https://www.instagram.com/freedomdrivensuccess/?hl=en ( @freedomdrivensucess)  Get your Free Scale Beyond 1:1 Training: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com/class) Get your free Evergreen with Ease Revenue Calculator: https://freedomdrivensuccess.com/launch-planning/ (freedomdrivensuccess.com/calculator)

Do you know what I love about marketing? There are so many ways to market any one business that you never have to stick with anything that doesn't feel right for you. In this episode, I'm going to show you how I come up with fresh ideas, the litmus test I go through to see what's working and what's not, along with what I can be consistent with so I can show up and market my business to be seen and stay top of mind by audiences. Where to connect with Jess: IG:https://www.instagram.com/freedomdrivensuccess/?hl=en ( @freedomdrivensucess)  Get your Free Scale Beyond 1:1 Training: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com/class) Get your free Evergreen with Ease Revenue Calculator: https://freedomdrivensuccess.com/launch-planning/ (freedomdrivensuccess.com/calculator)

Have you ever thought that more money would fix everything? I know I have. So have this week's guests Meaghan Pierce and Gigi Bier who share the moment they realized that all the money in the world didn't matter if they weren't doing work they loved and the steps they made to bring the joy back into the money they were earning. About Meaghan Meaghan has loved telling stories since she created her first picture book in elementary school. She wrote her first contemporary romance novel in college but really found her stride in romantic suspense and loves dark heroes who operate by their own code. Tiktok: @meaghanpierceauthor Website: https://meaghanpierce.com (https://meaghanpierce.com) About Gigi Gigi Bier is the founder of My Cats And Me Profit Alignment and she helps entrepreneurs build a profitable and sustainable business that supports their lifestyle. Gigi's framework - CATNIP - focuses on Mindset, Pricing Strategy, and Money Systems as the foundation for a successful business. IG: @hello_mycatsandme Website: http://www.gigibier.com (http://www.gigibier.com) 

Have you ever had a moment in your business when it feels like nothing is working out as you thought it would and everything just… sucks? If so and you want to learn how to not only get through these moments in business but get through them in a way that actually serves you and your bigger vision, this episode is for you as we go through my entire process of getting to the other side. Apply for the Collective: http://thefdscollective.com (thefdscollective.com) Where to connect with Jess: IG:https://www.instagram.com/freedomdrivensuccess/?hl=en ( @freedomdrivensucess)  Get your Free Scale Beyond 1:1 Training: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com/class) Get your free Evergreen with Ease Revenue Calculator: https://freedomdrivensuccess.com/launch-planning/ (freedomdrivensuccess.com/calculator) Mentioned in this episode: Apply for The Collective here! Are you ready to step into a scaleable business model that generates consistent results and revenue? The waitlist for the July Collective is open, and the price will be going up soon! https://freedom-driven-success.captivate.fm/may-collective (Apply for The Collective!)

It's one thing to shut down an offer that isn't working in your business. Shutting down one that's profitable AND people enjoy? That's a whole different story and one we're talking about with this week's guests Jasmin Haley and Emily King! About Jasmin Jasmin is a nationally-awarded speaker, author, educator, and consultant dedicated to helping audiences understand that the time is now if they want to make an impact and serve their communities from the heart. Her inclusive message in burnout, becoming legacy-driven, and how to create presentations that reach the HEART have impacted the lives of her audience members and transformed the professionals she has coached to business growth and successful speaking careers. IG: @itsjasminhaley Website: https://www.jasminhaley.com (https://www.jasminhaley.com)  Opt-In: https://www.jasminhaley.com/profitable-speaker-roadmap (https://www.jasminhaley.com/profitable-speaker-roadmap) About Emily Emily King is a Money Mindset and Business Mentor who's been helping women entrepreneurs since 2015 create financial freedom and normalize being extraordinary. With an MBA, NLP coaching certification, and a hint of “woo”, Emily has coached numerous clients from the proverbial basement to multi-millions—earning her the nickname “The Money Godmother.” IG: @emilyking.ca Website: http://www.emilyking.ca (http://www.emilyking.ca) Mentioned in this episode: Apply for The Collective here! Are you ready to step into a scaleable business model that generates consistent results and revenue? The waitlist for the July Collective is open, and the price will be going up soon! https://freedom-driven-success.captivate.fm/may-collective (Apply for The Collective!)

Scroll through your newsfeed for at least fifteen minutes and I'm sure you'll find at least two people who are crushing it with courses. However, we want to go beyond the social media highlight reels and talk about the four non-negotables of what will actually make a course profitable for your business. In this episode, we're talking about: The difference between curiosity and judgment and why one will always help you to address and fix a bottleneck in your business faster than the other. How to know you're in the prime position to serve your audience with a course (as well as how to know you aren't in it). The two things to pay attention to when structuring your course so that you don't wind up creating the wrong one for your business and goals. How the course creation journey reflects the journey you took when first working with 1:1 clients and how that knowledge can be used to support you. Exploring the beliefs you have around course creation and if they are helping or hurting your long term scalability. Remember, the goal for this episode is to stop and work on the first of the four points that make you pause. This is a sign that it's an area that needs more support right now and that means it's worth taking the time to listen and explore it fully so you can move forward in confidence. Where to connect with Jess: IG: https://www.instagram.com/freedomdrivensuccess/?hl=en (@freedomdrivensucess)  Website: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com) Apply for the Collective: http://thefdscollective.com (Thefdscollective.com) Presell and Profit Course: http://presellandprofitmethod.com (presellandprofitmethod.com) Get your Free Scale Beyond 1:1 Training: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com/class) Mentioned in this episode: Apply for The Collective here! Are you ready to step into a scaleable business model that generates consistent results and revenue? The waitlist for the July Collective is open, and the price will be going up soon! https://freedom-driven-success.captivate.fm/may-collective (Apply for The Collective!)

Have you ever looked at your business and wondered how it got so complicated? Whether it was your offers, your messaging or your systems… it seemed to all be running fine until you took a pause to see the tangled web that's actually been weaved over time? That's what we're talking about on this episode with our guests Veronica Yanhs, Jessi Honard and Marie Parks as they talk about the time they realized they overcomplicated their business, what they did to make a change and how it changed the way they now show up and make decisions. Including: Learning how to cut through the noise of what business “should” look like and what is right for you (along with an inside look at what happened before this lesson was learned). How simplification allowed an offer to hit $100k, without the need for burn out or complicated launch strategies. What really happens when you try to turn your agency into a one-stop-shop (hint: it's not worth it!) Why simplification is ever evolving in a business and how to know it's time for you to look at how you can do less, better. What it looks like to lean into the work you're the most qualified and experienced in and how it has built both stronger results for clients and referral relationships with other businesses. About Veronica From the spreadsheets to the bedsheets Veronica Yanhs is completely open about who she is: CEO, kinky, and feminist. Using her Orgasmic Operations® method she helps 6 + 7-figure businesses create well-lubricated operations to make their next level of growth insanely pleasurable, sustainable, and full of ease. IG: @veronicayanhs Website: http://www.businesslaidbare.com (http://www.businesslaidbare.com)  Opt-In: http://www.businesslaidbare.com/7-systems (http://www.businesslaidbare.com/7-systems)  About Jessi & Marie Jessi Honard and Marie Parks are the co-founders and co-owners of North Star Messaging + Strategy. They help business owners successfully outsource their content without sacrificing authenticity or results, and believe in the power of personality-driven copywriting that connects and converts. Since 2010, they've helped hundreds of businesses across dozens of industries capture their Brand Voice and hand off their content needs, allowing them to spend more time as CEOs, instead of content churners. IG: @northstarmessaging Website: http://www.northstarmessaging.com (http://www.northstarmessaging.com)  Opt-In: http://www.northstarmessaging.com/character (http://www.northstarmessaging.com/character)  Where to connect with Jess: IG: https://www.instagram.com/freedomdrivensuccess/?hl=en (@freedomdrivensucess)  Website: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com) Get your Free Scale Beyond 1:1 Training: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com/class) Get your free Evergreen with Ease Revenue Calculator: https://freedomdrivensuccess.com/launch-planning/ (freedomdrivensuccess.com/calculator) Mentioned in this episode: Apply for The Collective here! Are you ready to step into a scaleable business model that generates consistent results and revenue? The waitlist for the July Collective is open, and the price will be going up soon! https://freedom-driven-success.captivate.fm/may-collective (Apply for The Collective!)

It's pretty easy to create a life that serves your business. A business that serves your life is a whole different ball game. It's also exactly why we're going to talk about it in this week's episode on how you can strategically make your business work FOR you. In this episode, we're going to get into the deeper levels of the work we do here at Freedom Driven Success and why it's been so transformative your our clients, including: Why trying to compartmentalize business and life doesn't work. Redefining success and how it's not just about setting goals and achieving them on the business side of the equation. The two things I ask myself whenever I am defining success, How to identify the actions that take you closer to your goals as well as the ones that take you away from your goals. How to measure the progress you're making on both your business and the life you want to be living alongside your business. Apply for the Collective: http://thefdscollective.com (thefdscollective.com) Where to connect with Jess: IG: https://www.instagram.com/freedomdrivensuccess/?hl=en (@freedomdrivensucess)  Website: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com) Get your Free Scale Beyond 1:1 Training: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com/class) Get your free Evergreen with Ease Revenue Calculator: https://freedomdrivensuccess.com/launch-planning/ (freedomdrivensuccess.com/calculator) Mentioned in this episode: Apply for The Collective here! Are you ready to step into a scaleable business model that generates consistent results and revenue? The waitlist for the July Collective is open, and the price will be going up soon! https://freedom-driven-success.captivate.fm/may-collective (Apply for The Collective!)

No matter how you pronounce the word “niche”, the feelings, questions and worries that come up when you are shifting yours are real, and our guests today are here to talk about it (along with what they've learned about themselves, their business and the simplicity niching down provides). We'll talk about: How to know when it's time to shift All the shifts Martha and Kia went through in their businesses Releasing your zone of excellence and really embracing your zone of genius The importance of being consistent with your key message The aftermath of leaning into a niche About Kia Kia Young is a Digital Marketing & Social Strategist, Community Builder, No-nonsense Advocate. She spends her days helping online business owners go beyond social — designing timeless marketing strategies that communicates a deeply resonating message to your "Perfect Ten Dream Client". IG: https://www.instagram.com/kiaknowssocial/?hl=en (@kiaknowssocial ) Website: http://kiayoung.com/ (http://kiayoung.com/)  Opt-In: https://www.facebook.com/groups/theshiftmarketingmessages (https://www.facebook.com/groups/theshiftmarketingmessages) About Martha Martha Cristina is a luxury brand strategist for seasoned coaches, consultants, and service providers that want to build magnetic brands. She loves helping founders get clear on why they do what they do and what makes them so unique so they can build powerful brands that stand out from the competition, honor their work, and showcase their brilliance. IG: https://www.instagram.com/marthacristina/?hl=en (@marthacristina) Website: http://marthagarza.com (http://marthagarza.com)  Where to connect with Jess: IG: https://www.instagram.com/freedomdrivensuccess/?hl=en (@freedomdrivensucess)  Website: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com) Get your Free Scale Beyond 1:1 Training: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com/class) Get your free Evergreen with Ease Revenue Calculator: https://freedomdrivensuccess.com/launch-planning/ (freedomdrivensuccess.com/calculator) A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie) production Mentioned in this episode: Apply for The Collective here! Are you ready to step into a scaleable business model that generates consistent results and revenue? The waitlist for the July Collective is open, and the price will be going up soon! https://freedom-driven-success.captivate.fm/may-collective (Apply for The Collective!)

Have you ever wondered if you're “too late” to the course game? Or maybe thought that there's already too many courses in your space that no one will buy another? If so, this episode is for you because we need to talk about it and the opportunity that's in front of you! The top three we're discussing on are: 1. Niching down further. I know, I know, it's the thing everyone loves to resist. It's also the thing that will not only simplify the sales of your course but your business as a whole. The more you narrow it down, the easier you make the decision for someone. You want to create a supercharged connection. 2. Honoring learning styles. We all have different learning styles. For example,  some people can watch an hour of content and why others aren't making it past fifteen minutes. Some do better with reading content than listening. I could go on here (and we do in this episode!) but things like captions, transcripts and content that honors the variety of learning styles your audience has, matters. 3.Crafting an unforgettable experience. The customer journey doesn't end at the purchase. It's just beginning, in my book. By crafting an unforgettable experience (yes, even if it's fully automated!) you not only increase the completion rates of your course but stand out from others in the market because your audience is now referring others to you, due to the great experience they had! Pssst!I have created a bundle with swipe files, emails, and some other great stuff to help you create that unforgettable experience, and you can get it for under $20 here >> https://freedomdrivensuccess.thrivecart.com/course-success-bundle/ (freedomdrivensuccess.com/coursesuccess) Where to connect with Jess: IG: https://www.instagram.com/freedomdrivensuccess/?hl=en (@freedomdrivensucess)  Website: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com) Get your Free Scale Beyond 1:1 Training: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com/class) Get your free Evergreen with Ease Revenue Calculator: https://freedomdrivensuccess.com/launch-planning/ (freedomdrivensuccess.com/calculator) Mentioned in this episode: Apply for The Collective here! Are you ready to step into a scaleable business model that generates consistent results and revenue? The waitlist for the July Collective is open, and the price will be going up soon! https://freedom-driven-success.captivate.fm/may-collective (Apply for The Collective!)

You know the saying, sometimes you win, sometimes you fall flat on your face, roll down a hill lined with thumbtacks and fall into a lake of alligators? Or, something like that. In this episode, we're going to talk about what happened after I decided to close down two profitable businesses, including the crash and burn that completely changed the way I both create and sell offers. You see, in the process of pivoting so I could have some time back, I saw exactly what you see online about the big promises that come with courses. However, I didn't know HOW to actually do it for myself. I am teachable though, so I invested in a course on how to build courses and sell them with webinars, ran thousands of dollars in ads to those weekly webinars and showed up with everything I had. What happened as a result? Nothing. Zero. Zilch. Not a single person purchased my course. After stewing for a while, I realized that in my previous businesses, I had asked what people wanted, and gave it to them. What if I did the same thing here? I made the decision to send out a survey and figured out that what people wanted was already a module in the course I had created. I repackaged the course to only focus on the content that was within that module and, guess what? The “little course that could” brought in just over $50k! From that experience I learned 5 important lessons that I now use everywhere in my business: Honor where you are in your journey - I was implementing strategies that worked for 7-figure business owners with sizable teams, audiences and budgets because I thought that was how you do it “right.” That wasn't the case at all. Ask your audience - Your audience will tell you exactly what they're looking for, if you're willing to listen. By stepping back and seeing what my audience wanted to be solved, I put myself in the best position to help them. Sell before you create - That first course still sits on my Google Drive as a reminder that the only way you can guarantee your course is worth the effort or making is the one that your audience pays for, first. Prosper where you're planted - Most people think they have to have the audience, budget, time and/or team that they see others with. That's not the case at all. That's what gets built as a direct result of prospering where you're planted at this moment. Trust your gut - If it doesn't feel right, it's not for you. Leave it for those it is right for and lean in on what's going to be the best use of your time, effort and energy. Remember, you're not just creating a course. You're creating a  course that serves your business, the vision that you have, and the people you want to serve. Where to connect with Jess: IG: https://www.instagram.com/freedomdrivensuccess/?hl=en (@freedomdrivensuccess)  Website: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com) Get your Free Scale Beyond 1:1 Training: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com/class) Get your free Evergreen with Ease Revenue Calculator: https://freedomdrivensuccess.com/launch-planning/ (freedomdrivensuccess.com/calculator) Mentioned in this episode: Apply for The Collective here! Are you ready to step into a scaleable business model that generates consistent results and revenue? The waitlist for the July Collective is open, and the price will be going up soon! https://freedom-driven-success.captivate.fm/may-collective (Apply for The Collective!)

Welcome to the Freedom Driven Success podcast! As we get started on the fantastical voyage together, what do you say we get to know each other a little better, along with the backstory of freedom driven success. I'm your host, Jessica Rodriguez, and I help business owners achieve freedom driven success by leveraging the power of courses, evergreen sales funnels, and connection driven marketing so they can reclaim the freedom they originally started their business to have. However, this wasn't the kind of business I've always had. Not even close. In this episode, I'm going to take you behind the scenes of how a day that was supposed to have me feeling on top of the world, left me in a sea of confusion and sadness that was followed by shutting down two profitable online businesses in order to put myself and my needs first. Including: A walkthrough of the day in Nashville that I thought was going to be a full celebration of my success. What happened in the middle of a photoshoot that threw me for an unexpected loop. My experience literally being “behind the curtain” with multiple six and seven figure owners that made me question everything. The text that stopped me in my tracks because I realized that what showed to the outside world and what I felt weren't anywhere near the same. When I realized that making a change wasn't an option, it was required for myself, my mental health and my marriage. What the real impact of putting yourself first creates (not just in your business but your personal life as well). Who you see today is a direct result of this moment in time and the work that had to happen in order to both define my own definition of freedom driven success and align the way I do business to that definition. It was also the catalyst that has gone on to transform the businesses and lives of our clients throughout the years. Where to connect with Jess: IG: https://www.instagram.com/freedomdrivensuccess/?hl=en (@freedomdrivensucess)  Website: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com) Get your Free Scale Beyond 1:1 Training: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com/class) Get your free Evergreen with Ease Revenue Calculator: https://freedomdrivensuccess.com/launch-planning/ (freedomdrivensuccess.com/calculator) Mentioned in this episode: Apply for The Collective here! Are you ready to step into a scaleable business model that generates consistent results and revenue? The waitlist for the July Collective is open, and the price will be going up soon! https://freedom-driven-success.captivate.fm/may-collective (Apply for The Collective!)

The Freedom Driven Success Podcast, hosted by Jessica Rodriguez, goes behind the scenes of what it really looks like to expand beyond a 1:1 client reliant business model and step into a way of business that puts you and your desire for financial AND personal freedom first - through the power of online courses, evergreen sales funnels and connection-driven marketing. Not one to hide from sharing all the goods, you'll find solo episodes and jam sessions that will have you looking at what's possible for you in a whole new light. Turn Your Current 1:1 Expertise into an Online Course that Amplifies Your Impact, Profits and Freedom with my FREE on-demand training! https://freedomdrivensuccess.lpages.co/scale-beyond-11/ (https://freedomdrivensuccess.lpages.co/scale-beyond-11/) Connect with me on IG: https://www.instagram.com/freedomdrivensuccess/ (https://www.instagram.com/freedomdrivensuccess/)