Podcasts about redefining

Are we focusing on the wrong threats while ignoring the ones growing right inside our own communities? Join Mike, Tim, and Seth as they dive deep into the biblical definition of the Antichrist, the manipulative power of fear, and how the modern church often aligns itself with worldly systems rather than the Kingdom of God. This episode moves beyond traditional labels to explore what it actually means to live in a cosmically contested space. In this conversation, the team unpacks the startling New Testament reality that antichrists are often plural and internal to the church, rather than a single external boogeyman. We discuss the recent tragic events in Iran and how nationalistic rhetoric often blinds us to the suffering of others. By looking at the life of Jesus through the lens of security versus threat, we explore why the church is so easily led by fear and how we can begin to resist the systemic powers of individualism, tribalism, and redemptive violence. CHAPTERS: 0:00 Intro and Spring Break Shenanigans 3:15 Subscribe or Die 7:45 Global Conflict and the Good Guys Narrative 12:30 Redefining the Antichrist: Plural and Internal 18:15 The Theology of Gnosticism and the Flesh 23:50 Why Fear Drives Us to Authoritarianism 28:10 Jesus, Foot Washing, and Identity Security 34:20 James Baldwin: Every Dead Child is My Child 39:45 The Kingdom of God vs. The Counter-Kingdom 44:10 The Origin of Evil and Moral Agency 49:30 Salvation as a Cosmic Dimension 55:15 Cultural Discernment Beyond Safe for the Family 59:40 Six Powers Dominating the American Church  As always, we encourage and would love discussion as we pursue. Feel free to email in questions to hello@voxpodcast.com, and to engage the conversation on Facebook and Instagram. We're on YouTube (if you're into that kinda thing): VOXOLOGY TV. Our Merch Store! Etsy Learn more about the Voxology Podcast Subscribe on iTunes or Spotify Support the Voxology Podcast on Patreon The Voxology Spotify channel can be found here: Voxology Radio Follow us on Instagram: @voxologypodcast and "like" us on Facebook Follow Mike on Twitter: www.twitter.com/mikeerre Music in this episode by Timothy John Stafford Instagram & Twitter: @GoneTimothy

How do you turn trillions of user interactions into meaningful decisions without drowning in data? In this episode of Tech Talks Daily, I sit down with Todd Olson, co-founder and CEO of Pendo, to talk about the future of product-led organizations and why AI is reshaping how software companies grow, build, and compete. Pendo tracks trillions of product usage events to help organizations understand how customers actually interact with their software. That level of data sounds powerful, but it also raises a challenge many teams face today. How do you turn massive data sets into clear signals that teams can act on without falling into analysis paralysis? Todd explains how Pendo approaches this problem by organizing product data around real user journeys, feature adoption, and areas where people drop off. Instead of leaving teams buried in dashboards, the goal is to surface insights that matter. Increasingly, AI is helping by acting as a kind of embedded analyst that highlights the patterns product teams should focus on. Our conversation also revisits the idea behind Todd's book, The Product-Led Organization. When it was published around the time of the pandemic, it argued that great products should do much of the heavy lifting traditionally done by sales or support teams. Looking back now, Todd believes the core idea remains intact. AI simply accelerates the model by allowing companies to experiment faster and scale product-driven experiences with far fewer people. But that shift is also creating tension in the software industry. We talk about the so-called reckoning in SaaS economics and the growing debate around whether AI will make traditional software companies obsolete. Todd offers a more measured perspective. While AI allows anyone to prototype software quickly, the companies that survive will still be the ones solving difficult problems, navigating compliance requirements, and building products that customers trust. Another theme we explore is geography and innovation. Pendo is headquartered in Raleigh, North Carolina, far from the usual coastal tech hubs. Todd shares how building outside Silicon Valley has shaped the company's culture, talent strategy, and mindset. There are advantages to being close to the center of the AI boom, but there is also value in building away from the echo chamber. We also spend time unpacking the rise of AI-assisted development and the trend many people call "vibe coding." Todd believes AI will dramatically reshape product teams, but he also pushes back against the idea that humans will disappear from the development process. Engineers will still need to review code, teach AI systems best practices, and ensure security and reliability. One of the most interesting moments in our conversation comes near the end when Todd shares a belief that originality will become one of the most valuable assets in the age of AI. As automated content and automated code become easier to generate, he believes people will increasingly value craft, taste, and original thinking. So in a world where AI can generate almost anything with a prompt, the real question becomes far more human. What problems are actually worth solving? If you care about the future of software, product strategy, and how AI is reshaping the economics of building companies, this is a conversation that offers plenty to think about. And after listening, I would love to hear your perspective. As AI becomes embedded in every product and workflow, do you believe originality and craft will become the true differentiators in the software industry?

We open Zechariah and find real hope for anyone rebuilding, creating, or serving when the work feels smaller than it should. We talk through Zechariah 4:6-10 and learn how God measures success, why small beginnings matter, and how to keep going without chasing credit. • Zerubbabel rebuilding the temple and the pain of comparison • Not by force or strength but by God's Spirit • Trusting God's hidden work when progress feels slow • Letting God get the glory and doing a heart check on recognition • Praying bold prayers that require humility • Redefining success and asking God to level the mountains • You are doing better than you think you are • Do not despise small beginnings and why quitting often follows contempt • The plumb line as alignment with God's Word • Not confusing numbers with impact in kingdom work  At outloudbible.com, you can find free resources to help you study the Bible. And while you're there, send us a message to say hi, or start a conversation about having us at your church or event. If Outloud Bible has been a valuable part of your understanding of the Bible, please consider supporting the ministry by visiting outloudbible.com.Support the showCheck out outloudbible.com for helpful study resources, and to discover how to bring the public reading of God's word to your church, conference, retreat, or other event.

In this timely and important episode, Craig sits down with Lily Zheng, one of today's leading voices on workplace transformation, to tackle the challenges and evolution of DEI. Lily brings both research-backed frameworks and real-world pragmatism, reflecting on how shifting from DEI to FAIR offers a practical way through current backlash and confusion.Lily's refreshing candor provides a thought-provoking and valuable frame to the conversation. They don't shy from complexity, but treat hesitancy, fear, and failure as necessary parts of meaningful progress.The episode is filled with practical advice, including tying every initiative to a real business problem, focusing on behaviors not buzzwords, and the need for every leader to own the responsibility for inclusion. Technology's double-edged role is candidly discussed, warning leaders that AI will multiply both strengths and flaws.At its core, this episode asks: how do we actually do better? Lily urges leaders to focus on “atomic units” of behavioral change, reminding us that real progress is messy, ongoing, and built one intentional action at a time.What You'll Learn- The power and pitfalls of language in DEI work.- Navigating the politicization of inclusion.- Let data—not dogma—drive your priorities- Move beyond ‘admiring the problem': Replacing performative acts with real progress.- Redefining representation: Beyond the numbers.- Technology & AI: A double-edged sword.- The power of atomic units of change.Podcast Timestamps(00:00) - Introduction to Lily Zheng and the Origin of the Book(08:00) - Reframing DEI: Why Focus on Fairness?(14:41) – Lessons in Leadership: DEI Backlash(20:34) - From Performative to Problem-Solving DEI(25:15) - Systemic Change & Diversity Leadership(35:55) - Representation vs. Quotas and Building Trust(43:04) - Technology, AI & Fairness Risks(48:38) - FOFO: Fear of Finding Out and Organizational Reality(56:14) - The Atomic Unit: Driving Change Through BehaviorsKEYWORDSPositive Leadership, Fairness, DEI, Inclusion, Equity, Representation, Organizational Change, Systemic Change, Workplace Culture, Diversity, Performative DEI, Accountability, Unconscious Bias Training, Artificial Intelligence, Politics, Cultural Transformation, CEO Success

What does it really take to launch a dental startup while juggling motherhood, a mission-driven vision, and a learn-as-you-go leadership style? Dr. Pooja Makam opens up about building Lumina Dentistry from the ground up, all while parenting two toddlers and fighting for a patient-first approach in a world of corporate pressure.In this episode, Dr. Makam takes us behind the scenes of opening her North Carolina practice, from tackling unexpected technology meltdowns to navigating hiring heartbreaks and financial curveballs. She contrasts her corporate dentistry experience with her drive to create genuine, customizable care, revealing how she implemented efficient workflows and a “comfort menu” that attracts modern patients without hard sells. You'll hear real stories of operational fires, evolving boundaries, self-forgiveness, and the power of vetting vendors and advice. If you're dreaming of practice ownership (or simply want to survive your startup season,) you'll want to hear Dr. Makam's story!What You'll Learn in This Episode:The reality of opening a dental startup as a working parentWhat differentiates a patient-first, private practice from DSO-driven dentistryMistakes made and lessons learned in early-stage hiring and team buildingTactics for smoother workflow, cross-training, and avoiding burnoutHow to realistically test your systems before opening daySubtle ways to introduce elective services without seeming salesyMarketing and branding hacks (including how $35 can launch your logo)Navigating vendor relationships, technology snags, and construction delaysSetting healthy boundaries to protect family time and your own sanityHow to filter advice and avoid sales-driven online “mentorship”Turn up the volume for a raw, practical guide to launching and growing a dental practice on your own terms.‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69Click here for a special offer!Guest: Dr. Pooja MakamPractice Name: Lumina DentistryCheck out Pooja's Media:‍Website: https://dentist-morrisville.com/Instagram: https://www.instagram.com/luminadentistry/Facebook: https://www.facebook.com/profile.php?id=61575688889108‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

In this episode of Private Markets 360°, Warren Hibbert, Co-Founder of Asante Capital, shares insights on today's challenging fundraising landscape and the rise of spinouts. He discusses the importance of team dynamics and alignment of interests, how Asante is reshaping the placement agent model, and touches on the growing interest in AI-driven strategies within private markets.   More S&P Global Content:  [Report] Private Equity Outlook 2026 Credits:  Host/Author: Chris Sparenberg and Jocelyn Lewis Guests: Warren Hibbert, Asante Capital Group Producer: Georgina Lee Published With Assistance From: Feranmi Adeoshun, Kimberly Olvany www.spglobal.com www.spglobal.com/market-intelligence

New research from the Pew Research Center sheds light on how Black Americans define family. The study finds many consider non-relatives part of their family and report strong relationships with extended relatives like cousins, aunts, uncles and grandparents. Subscribe to our newsletter to stay informed with the latest news from a leading Black-owned & controlled media company: https://aurn.com/newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

Washington Wednesday on a turn in the administration's foreign policy, World Tour on Anglicans reorganizing leadership, and a church fully including believers with disabilities. Plus, Bethel McGrew on a delayed Medal of Honor, haute cuisine artwork, and the Wednesday morning newsSupport The World and Everything in It today at wng.org/donateAdditional support comes from Pensacola Christian College. Academic excellence, biblical worldview, affordable cost. go.pcci.edu/worldFrom Ambassadors Impact Network, which publishes a Spiritual Impact Report documenting how portfolio companies integrate faith into their operations, from chaplaincy programs to gospel proclamation. The report offers a window into what intentional Kingdom impact looks like in practice. Download it free at ambassadorsimpact.com/reports, and learn more about the network at ambassadorsimpact.comAnd from Dordt Discovery Days—an academic summer camp for 6th through 8th graders to grow in their faith and build friendships. dordt.edu/discovery

Book a free consultation call with Robert Sikes on breaking through your Keto or low carb plateau here: https://www.ketobodybuilding.com/callMost bodybuilders are destroying their lives for a plastic trophy and don't even know it. This episode exposes the truth about building a physique that enhances your life instead of consuming it.In episode 866 of the Savage Perspective Podcast, host Robert Sikes sits down with natural bodybuilding legend Jeff Alberts to discuss the secrets to over 30 years of success in the sport. They reveal how to build a sustainable fitness lifestyle, explaining the right way to approach building and cutting phases without ruining your metabolism or your relationship with food. Jeff shares his personal journey with aging, training, and finding balance between family, fatherhood, and fitness. This is a must-watch for any man who wants to master his body and his life.Follow Jeff on IG: https://www.instagram.com/3dmj_godfather/Get Keto Brick: https://www.ketobrick.com/Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQChapters0:00 - A Veteran Bodybuilder's Evolving Mindset on Competing4:07 - The Art of Longevity & Redefining "Your Best" As You Age7:45 - Beyond the Physique: Maturing as a Person and an Athlete13:03 - A Sustainable Approach to Building & Cutting Phases20:06 - The Psychological Trap of Extreme Dieting23:48 - TRT, Steroids, and the "Easy Button" in Modern Fitness30:32 - How to Evolve Your Training Without Chasing Fads35:27 - Navigating Polygraphs, Supplements, and Health Scares40:08 - The Dark Side of Social Media for Fitness Creators45:22 - The Unspoken Challenge of Intentionally Gaining Weight47:01 - The 3 Pillars of Bodybuilding Mastery: Science, Skill & Art50:53 - How to Create Authentic Content the Algorithm Ignores56:36 - Finding the Right Training Style for Long-Term Progress1:04:55 - Life Outside the Gym: What Truly Matters1:08:27 - Where to Find More from Jeff Alberts

  Are you an Asian first-gen professional tired of doing invisible labor and overfunctioning just to be noticed?  In this week's Career Unicorns - Spark Your Joy podcast, we sit down with the Zeien Cheung, Co-founder of Asians Are Strong and the visionary for Asian Women Are Strong Summit to discuss how to shift from worker bee to leader,  heal from perfectionism, and build psychological safety in our communities. We dive deep into: How immigrant family dynamics shape your career What we carry as first-gen professionals and navigating intergenerational expectations Co-founding Asians Are Strong by turning pain into purpose The silent impact of anti-Asian hate on career growth The importance of building your own network & infrastructure for success Why psychological safety is non-negotiable in community How to create a culture of belonging at work Redefining the "Asian American" identity How to activate potential in others by activating potential The #1 secret to scaling your organization The link between belonging and high performance How to stop overfunctioning & perfectionism The top quality when hiring leaders How to break out of analysis paralysis Trauma, safety, and the perfectionism trap Your worth is not your work: Asian Women Are Strong: Join the Movement (March 7th) When it's actually okay to say sorry (and when it's not) Connect with us: Learn more about our guest, Zeien Cheung, on LinkedIn at https://www.linkedin.com/in/zeien-cheung-3153924/ and https://asiansarestrong.org/.  Follow our host, Samorn Selim, on LinkedIn at https://www.linkedin.com/in/samornselim/. Get a copy of Samorn's book, Career Unicorns™ 90-Day 5-Minute Gratitude Journal: An Easy & Proven Way To Cultivate Mindfulness, Beat Burnout & Find Career Joy, at https://tinyurl.com/49xdxrz8.  Ready for a career change?  Schedule a free 30-minute build your dream career consult by sending a message at www.careerunicorns.com. 

In this episode, Jay L. Robinson III, PsyD, MBA, Senior Vice President and Area Manager at Kaiser Permanente, discusses leading a 10,000 person operation serving more than half a million members in Northern California. He shares his focus on workforce culture, AI driven innovation, patient experience as an operating model, and building new care pathways that reduce hospitalizations while strengthening community health.

For many young people, the nine-to-five job is no longer the only or preferred option. Flexible schedules, multiple income streams, and digital entrepreneurship are increasingly part of the career landscape. In China, this has fueled the rapid rise of new forms of employment, from delivery services to livestream commerce. As lawmakers and political advisers gather at the Two Sessions, the country is taking a closer look at how this new generation of workers is reshaping the labor market. On the show: Niu Honglin, Steve & Yushan

“This is a way to understand how the voice operates in all its parts – perceptually, physiologically, and acoustically -- so that we can learn to stop doing things that are unnecessary for a particular outcome. A lot of people get worried when they hear anything talking about muscles or working the voice or effort, that we're talking about doing it all all the time. Why do we do what we do in this profession, and how can we utilize some of this science- and evidence-based knowledge to help ourselves not eliminate the things we say but inform them?”Dr. Brian J. Winnie is the Director of Choral Studies at Western Illinois University, where he supervises the graduate choral conducting program, teaches undergraduate and graduate courses in choral conducting and choral literature, and conducts the Chamber Singers and the flagship ensemble, the University Singers. He previously served as the Director of Choral Activities & Voice and was chair of the music department at Southwestern College in Winfield, KS. Prior to his tenure in higher education, Dr. Winnie was the Artistic Director of ChoralSounds NW, a community choir based in Burien, WA, and he taught for seven years in public education at both the middle and high school levels.An active festival conductor and adjudicator, Dr. Winnie has been artist-in-residence in Ekaterinburg, Russia and has worked with festival choirs throughout the United States. He is a frequent guest lecturer/workshop leader and has presented on "Contemporary Vocal Technique in the Choral Rehearsal," "Redefining the Choral Warm-Up," and "21st-Century Choral Pedagogy." Dr. Winnie has published articles in the Voice and Speech Review, Choral Journal, Voice Foundation Newsletter, International Choral Bulletin, and ChorTeach, and he is the editor and contributing author to The Choral Conductor's Companion and The Voice Teacher's Cookbook: Creative Recipes for Teachers of Singing both published by Meredith Music Publications and distributed by GIA Publications.Choirs under his direction have performed at state conventions and received accolades in both international and national competitions. A native of Pennsylvania, Dr. Winnie received his B.S. in Music Education from the Pennsylvania State University, Master of Music Education from the University of Illinois Urbana-Champaign, and his Doctor of Musical Arts in Choral Conducting from the University of Washington. He is a certified Estill Master Trainer, Mentor, & Course Instructor. To get in touch with Brian, you can visit his website or With One Voice's website or find him on Facebook (@bwinnie2).Email choirfampodcast@gmail.com to contact our hosts.Podcast music from Podcast.coPhoto in episode artwork by Trace Hudson

The first episode of Season 3 is now available to watch.In this conversation, Alisa Sparks, Founder and CEO of Linden Creek, shares how she turned a side-hustle home staging business into a 20-location luxury franchise. Her journey from managing multi-million-dollar defense budgets to building a luxury design brand is a powerful story of vision, courage, and leadership.We talk about what success really means beyond titles and money, and how growth, resilience, and intentional leadership play a role in building something meaningful over time.In this episode we discuss: • Scaling a business from a side hustle to a national brand • Redefining success as a lifelong journey • Leadership and building a purpose-driven company • The courage it takes to pursue a bigger visionIf you're an entrepreneur, leader, or someone looking to redefine success on your own terms, this episode is worth the watch.Connect with Alisa Sparks & Linden Creek:Website: www.linden-creek.comInstagram: @lindencreek_Instagram: @Alisa_Sparks_LinkedIn (Company): www.linkedin.com/company/linden-creekLinkedIn (Alisa Sparks): www.linkedin.com/in/alisasparkslc/YouTube: www.youtube.com/@LindenCreekConnect with Phil Portman:Website: https://www.philportman.comFacebook: https://www.facebook.com/philportmanInstagram: https://www.instagram.com/phil.portmanLinkedIn: https://www.linkedin.com/in/philportmanYouTube: https://www.youtube.com/@successispodcast

It is so much easier to criticize a generation than it is to build one. In this powerful message, guest speaker Clay Scroggins challenges us to move from being critics to "constructors." Looking at the life of Solomon in 2 Chronicles 1, we discover that the greatest gift we can give the next generation isn't better circumstances—it's better capacity. If God gave you a "blank check" and asked what you wanted for the next generation, what would you say? Solomon didn't ask for wealth, fame, or protection; he asked for chokmah—the skill for living. Join us as we explore how to model submission, prioritize skill over status, and introduce the next generation to Jesus, the true and better King who gives wisdom generously to all.

#139: On today's episode, Paizley Laura, creator and founder of Peach Honey, an organic CBD and accessories brand, jumps on the podcast to share her story. Paizley opens up about her healing journey, leaving home to start fresh in Los Angeles, and the personal growth that ultimately led her to build Peach Honey into a million-dollar business. From confronting the coping mechanisms she once relied on, to developing a deeper sense of self-awareness and responsibility... this conversation explores what it really looks like to take ownership of your life while building something meaningful.The girls get into:• joy as a choice• meeting yourself where you are emotionally• healing avoidant patterns and developing self-responsibility• how alcohol and other forms of escapism can act as tools for avoidance when it comes to our healing• the importance of facing ourselves without distractions• growing up in a chaotic environment and taking ownership of our toxic patterns• moving to LA with nothing and building a life and career from the ground up• the uncomfortable but necessary self-reflection of your twenties• redefining money, autonomy, and the lifestyle you want to create• why women should feel more comfortable talking about money• what it means to build generational wealth, and why it doesn't have to mean finding a partner• building Peach Honey and creating a brand rooted in authenticity• how Paizley built a million-dollar brand• all things CBD& MORE!This episode is for anyone navigating personal growth, healing old patterns, and learning how to take responsibility for the life they want to build. It's also for anyone who needs a sign to take big swings, take risks, and go after their dream business.CONNECT BELOW:follow Paizley ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠follow Peach Honey hereshop Peach Honey hereListen to Han's episode on Seeing Other People ⁠here⁠CONNECT with HAN:follow Han ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠follow HOW I SEE IT ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠shop the podcast merch ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠work with Han: howhanseesit@gmail.com

Discover how the modern solo mom is challenging outdated stereotypes and building powerful, independent lives. This episode explores the true demographics, economic contributions, and inspiring stories of single mothers who are reshaping perceptions and paving the way for future generations.Key TopicsThe myth vs. reality of the solo mom story in the United StatesDemographic insights: How many solo moms, where they live, and economic challengesThe resilience and agency of solo mothers through education, entrepreneurship, and workSystemic biases: Wage gaps, hiring discrimination, and credit disparities faced by single momsThe rise of digital entrepreneurship among solo mothers and its community impactThe role of solo moms as wealth creators and community influencersStrategies for redefining societal perceptions and demolishing stereotypesTimestamps00:00 - Introduction: Redefining the narrative on solo motherhood00:30 - The societal stereotypes surrounding single moms01:07 - The strength, independence, and resilience of modern solo moms02:27 - Demographics: Over 15 million solo mom households in the US03:56 - Geographical and economic distribution across states05:22 - Challenges faced in high-density and low-income areas07:09 - The children being raised by solo moms and their future potential08:39 - Pathways to solo motherhood: divorce, widowed, never married, and more10:01 - Employment rates and the hardworking nature of solo moms11:49 - Educational attainment and professional pursuits13:41 - Systemic financial penalties: motherhood penalty, hiring bias, and credit disparities17:06 - Building economic independence through entrepreneurship18:32 - Solo moms leading in the digital economy and online businesses21:19 - Community impact: Reinvestment and local employment22:47 - The powerful role of solo moms as future leaders and change agents23:45 - Challenging stereotypes and writing new narratives for future generations24:42 - The systemic hurdles and resilience of solo moms25:10 - The future influence of children raised by independent, entrepreneurial moms25:39 - Closing thoughts and encouragement for solo moms everywhereResources & LinksProverb 31, 16-17 — Inspiration for strong, self-sufficient womenThe True Demographics of Single Mothers in the US — Data on solo motherhoodMothering Solo Like a Boss w/Dana Malstaff — Digital creator and business leaderEmbracing Bravery to Heal While Inspiring Your Kids w/Amanda Carusco - Lawyer, trauma survivor, and entrepreneurVenture Forward Research — Data on women-run microbusinessesConnect with the HostTwitterInstagramLinkedInWebsitehttps://solomomstalk.mysites.io/podcast-2-copy/redefining-the-single-mom-narrative-strength-resilience-and-economic-powerThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

On the next episode of Redefining Health, we'll be joined by Christopher Davis to dive into the fascinating topic of metabolic health—what it truly means and how practitioners can effectively discuss it with their patients. Metabolic health is deeply tied to mitochondrial function, the "powerhouses" of our cells that drive energy production. When mitochondrial health is compromised, it can lead to a range of issues, from poor energy levels to chronic diseases. Factors such as oxidative stress, poor diet, lack of exercise, and environmental toxins all play a role in mitochondrial dysfunction. In this episode, we'll explore: What metabolic health really means and why it's essential for overall well-being. How practitioners can simplify the concept for patients and emphasize the importance of lifestyle factors like diet, exercise, and stress management. The role of VO2 Max as a powerful yet underutilized tool for assessing cardiovascular and metabolic health. VO2 Max, which measures the body's ability to utilize oxygen during exercise, is one of the best indicators of mitochondrial and cardiovascular health. Despite its value, it's not used enough in clinical practice. We'll discuss why this metric matters and how it can be integrated into patient care to provide a more comprehensive picture of health.   Join us for this insightful conversation as we redefine what it means to achieve and maintain metabolic health.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Yasmine Cheyenne.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Yasmine Cheyenne.

This week I spoke with herbalist and writer Rachelle Robinett about her new book, Naturally, and some of my favorite ideas inside it: dopamine, novelty, primal motivation and strategies to regulate our nervous systems. We also talk about how the ways we distract ourselves are often attempts at a change in state and how knowing what type of state change we're craving can help us determine not only which herb to work with, but what the desire under the craving actually is. We get into her favorite herb, how she uses it as an alternative to alcohol, as well as how she's evolved within wellness culture and how she's redefining ambition now.   Show Notes / Resources / Mentions: Learn more about Rachelle Robinett on her website Follow Rachelle Robinett on IG @rachellerobinett RSVP Here to a free live event with Rachelle, Herb Club LA, and me on March 9th at 6pm. Grab her book Naturally on Amazon Find Katie: Katie's Substack | IG: @letitouttt + @katiedalebout | Zine shop is here! My Creative Clinic Book Let It Out: A Journey Through Journaling   If you liked this episode, try this one from the archive: Supernatural Herbalism, Adaptogens, Trends, Productivity, Change + with Rachelle Robinett

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Yasmine Cheyenne.

This week, Wendy dives into the first specific topic of her "Critical Think Tank" - aging. Reflecting on why she started her journey eight years ago, Wendy addresses the frustrating "anti-aging" narrative that treats a natural life process like a failure, or even a horror movie. She explores the impossible standards placed on women; to have wisdom without wrinkles, and maturity without looking "old." The term "anti-aging" itself is absurd! If you're not aging, you're dead. This episode breaks down the fear-mongering and marketing noise that targets women after 40, encouraging listeners to separate cultural panic from their own biological reality. Wendy addresses the "aging comparison trap" fueled by social media and filtered highlight reels, reminding us that we don't owe the world the illusion of youth or perfection. This is a call to view aging not as something to be fixed, but as the privilege of staying. It is an invitation to stop fighting the clock and start living through your own truth, reclaiming the power that comes with every year you've survived and learned.

FREE TRAINING — Last Minute Life Push: Finish Q1 StrongTurn conversations you're already having into life insurance sales before the quarter ends.

As part of International Women's Month, TALRadio, in collaboration with VOICE-4, presents a powerful special panel discussion dedicated to amplifying young voices and advancing gender equity.Over the past months, TALRadio and VOICE-4 have been collaboratively curating a meaningful series of panel discussions — creating safe, inclusive spaces where adolescents and youth confidently share their opinions, lived experiences, and ideas for change.Because true empowerment begins when young voices are not just included… but elevated.Continuing this impactful series, we are proud to have a panel discussion featuring guests from Pravah — Asia's leading social impact platform for young changemakers.Panel Theme: Young women are redefining This thought-provoking session brings together inspiring young leaders who are actively building gender-transformative communities like Ruqayya Fatima and Malavika Pavamani. Through stories of resilience, leadership, and action, the panel explores how inclusive conversations can move beyond dialogue and translate into sustained impact.Join us as we celebrate women, honour youth leadership, and spotlight the power of collaborative platforms like TALRadio and VOICE-4 Girls in bringing forward the voices of the next generation.Because when young minds speak with courage, communities evolve.

In this episode of You Are Not Broken, I sit down with Susan Guidi — and this conversation is such a beautiful reminder that it is never too late to become who you were meant to be. Susan shares her journey growing up in a Cuban Catholic family, where cultural expectations around marriage, sexuality, and identity were very clear — and very rigid. We talk about how those early narratives shape the way we see ourselves as women… and how hard it can be to untangle them later in life. After a difficult divorce, Susan didn't shrink. She expanded. She reinvented herself through stand-up comedy (yes, really) and eventually stepped onto a bodybuilding stage — proving that transformation isn't reserved for the young. It's reserved for the brave. We talk about: How culture influences the stories we believe about ourselves Why comedy can be deeply therapeutic What it takes to compete in bodybuilding later in life The power of community support during major life transitions Why mindset matters more than motivation The role of nutrition in strength and longevity Redefining your identity after divorce, career shifts, or midlife change Why sharing your story can liberate someone else This episode is about empowerment — not the fluffy kind, but the earned kind. The kind that comes from taking control of your health, your body, your voice, and your future. Susan is living proof that you are not too old, too late, too divorced, too inexperienced, or too anything. You are just in the middle of becoming. If this conversation resonates, share it with a woman who needs to hear that reinvention is still on the table. Because it is. Susan's Instagram Listen to my Tedx Talk: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Why we need adult sex ed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Take my ⁠⁠⁠⁠Adult Sex Ed Master Class:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in my sexual health and hormone clinic? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Waitlist is open⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Thanks to our sponsor ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Midi Women's Health⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Designed by midlife experts, delivered by experienced clinicians, covered by insurance.Midi is the first virtual care clinic made exclusively for women 40+. Evidence-based treatments. Personalized midlife care.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.joinmidi.com⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Message from Will Lewis on March 8, 2026

Is Your Supply Chain Your Biggest Competitive Advantage? We often hear about "the art of the merchant," but rarely do we discuss the unsexy mechanics that actually make a brand profitable. In this RETHINK Retail sit-down, Kimberly Lee Minor, CEO of WOCRA, catches up with her longtime friend and fellow retail expert Liza Amlani. From starting on the shop floor at 13 to consulting for the world's largest brands, Liza has seen firsthand how "broken" the traditional fashion lifecycle can be and shares why CEOs need to spend less time in the boardroom and more time on the shop floor to bridge the gap between strategy and execution. The team explores how elevating materials teams from "service providers" to "strategic partners" can drastically reduce physical sampling and overdevelopment. By shifting the focus to digital material libraries and smarter assortment building, brands can actually do more with less, gaining the creative space needed to innovate. Stop letting inefficient cycles drain your profit. Tune in to discover why the future of fashion is built on smarter processes, not just faster trends.

In Episode 271 of the It's My Time Podcast, Asher reconnects with coach and podcast host Tonya Carter for a reflective conversation about growth, faith, and navigating life transitions.Tonya shares how she defines womanhood through resilience, determination, and self-awareness. Growing up in Atlanta as the daughter of a pastor, she reflects on the foundation of discipline, integrity, and faith that shaped her upbringing.The conversation explores the contrast between growing up in the 80s and 90s and raising children in today's technology-driven world. Tonya also shares insights about parenting adult children, finding freedom in a new stage of life, and learning to balance planning for the future while remaining present in the moment.They also discuss personal development, mindset shifts, and how challenging old belief systems can open the door to deeper understanding and personal growth.Tonya now coaches women navigating divorces and breakups while hosting the Divorce Your Story Podcast, helping them move into their next chapter with clarity and confidence.This episode is a thoughtful conversation about faith, mindset, family, and learning to grow through every season of life.

How confident are you that your business could recover from a cyberattack, cloud outage, or infrastructure failure in minutes rather than hours or even days? In this episode of Tech Talks Daily, I explore the changing nature of enterprise resilience with Joseph D'Angelo and Cassie Stanek from InfoScale, now part of Cloud Software Group. Our conversation looks at why many organizations still rely on backup and replication strategies that were designed for a very different era of IT. In a world of hybrid infrastructure, multi-cloud deployments, and increasingly complex application stacks, those traditional tools often protect the data but often fail to restore the business services that depend on it. My guests shares how InfoScale approaches resilience from the application layer outward. Instead of focusing on individual components such as storage or infrastructure, the platform looks at the relationships between applications, services, and data so entire systems can be orchestrated and recovered as a coordinated unit. That distinction becomes especially important during a ransomware attack or cloud outage, where restoring a single database rarely brings a digital business back online. We also discuss how growing regulatory pressure is changing the conversation. Enterprises are no longer expected to simply claim they have disaster recovery processes in place. Increasingly they must demonstrate, test, and prove that recovery capabilities actually work. Cassie explains how controlled "fire drill" rehearsals allow organizations to validate recovery plans without disrupting production systems, creating defensible proof that systems can be restored when it matters most. We also look ahead to the next phase of resilience, where environments will increasingly diagnose, adapt, and respond to disruptions in real time. Instead of reacting after an outage occurs, operational resilience will rely on predictive analytics, anomaly detection, and automated response capabilities that allow systems to self-correct before users ever notice a problem. Throughout our discussion, one theme becomes clear. IT resilience is no longer just an infrastructure conversation. It has become a business continuity strategy that directly affects revenue, customer trust, and competitive advantage. As organizations depend more heavily on digital services, the ability to recover quickly from disruption is becoming one of the defining capabilities of modern enterprise technology. So after listening, I'm curious about your perspective. Do you think most organizations are truly prepared for operational resilience in a multi-cloud world, or are many still relying on backup strategies that were built for a much simpler IT environment?

In this episode of the Future of Fitness Podcast, host Eric Malzone sits down with Chris Mirabile, founder of NOVOS, to unpack the science and business of longevity. Chris shares how surviving a brain tumor as a teenager reshaped his perspective on health and pushed him to study aging at a biological level. The conversation dives into what longevity actually means beyond buzzwords—how it differs from simply living a healthy lifestyle, why healthspan matters just as much as lifespan, and the science behind targeting the biological "hallmarks of aging." Chris also explains why some popular trends like hormone optimization and peptides are more complex than they seem, and how NOVOS approaches longevity by addressing the root cellular mechanisms that drive aging, disease risk, and long-term performance. Key Takeaways:

Our hosts discuss the individual nature of the  term "recovery." They look at recovery as an evolution involving growth,  change, finding meaning, and finding ease. They say the best plan is to  respect people's processes, plant seeds when you can, and stay  interested in how your loved one defines the process for themselves.The support group that Kayla facilitates is now offered on a sliding scale.Wednesdays at 6:30pm ETEmail kaylacraftgroup@gmail.com to join or learn more(Cost should not be a barrier—please reach out if you're interested)Allies in Recovery's member site is currently "on pause". ⁠⁠⁠⁠⁠⁠⁠⁠Learn more here⁠⁠⁠⁠⁠⁠⁠⁠. During this time, we have taken our entire eLearning program out from behind the paywall—the entire library of learning videos is currently available on our ⁠⁠⁠⁠⁠⁠⁠⁠youtube channel⁠⁠⁠⁠⁠⁠⁠⁠.

What if the clarity you've been searching for isn't in your mindset—but in your heart? In this conversation with Kimberly Snyder, we explore heart coherence, emotional regulation, intuition, and why so many high-achieving women are stuck in the “propelled heart” phase of constant doing. Kimberly shares the five stages of the heart + how stress, ambition, trauma, and ego keep us disconnected from our true power. We talk about nervous system rewiring, hormonal balance, and how dropping from the mind into the heart can change your relationships, health, and magnetism. From manifesting her husband in six weeks to building a wellness empire while raising two kids, Kimberly reveals how living from the heart creates ease, intuition, and alignment. If you're tired of forcing, hustling, or overthinking your next move—this episode will feel like a reset. We also talk about: The five heart stages: dark heart, propelled heart, steady heart, devoted heart, and clear heart Heart coherence and its impact on cortisol, DHEA, hormones, and longevity Why “manifestation culture” often keeps women in the mind instead of the heart Healing grief + how tragedy can open your heart Ego vs. authenticity in relationships The difference between emotional reactivity + true heart connection Nervous system regulation through heart-focused breathing Intuition vs. overthinking How partnership accelerates spiritual growth Magnetism, energy fields, and how your heart affects others Redefining success beyond hustle + achievement Why ordinary moments can feel extraordinary when you're embodied Resources: Website: mysolluna.com  Book: The Hidden Power of the Five Hearts: Empower Your Thoughts, Balance Your Emotions, and Unlock Vibrant Health and Abundance Order our book, Almost 30: A Definitive Guide To A Life You Love For The Next Decade and Beyond, here: https://bit.ly/Almost30Book.  Sponsors: Ka'Chava | Go to https://www.kachava.com and use code ALMOST30 for 15% off your next order. Ritual | Don't settle for less than evidence-based support. My listeners get 25% off your first month at https://www.Ritual.com/ALMOST30.  Hero Bread | Hero Bread is offering 10% off your order. Go to https://hero.co and use code ALMOST30 at checkout. Revolve | Shop at https://www.REVOLVE.com/ALMOST30 and use code ALMOST30 for 15% off your first order. #REVOLVEpartner BetterHelp | This episode is brought to you by BetterHelp. Give online therapy a try at https://www.betterhelp.com/almost30 and get on your way to being your best self with 10% off your first month. Chime | It just takes a few minutes to sign up. Head to https://www.Chime.com/ALMOST30. Paleovalley | Head to https://www.paleovalley.com/almost30 for 15% off your order! Our Place | Visit https://www.fromourplace.com/ALMOST30 and use code ALMOST30 for 10% off sitewide.  Fatty15 | Get an additional 15% off their 90-day subscription Starter Kit by going to https://www.fatty15.com/ALMOST30 and use code ALMOST30 at checkout.  Our Place | Visit https://www.fromourplace.com/ALMOST30 and use code ALMOST30 for 10% off sitewide.  To advertise on this podcast please email: partnerships@almost30.com. Learn More: https://almost30.com/about https://almost30.com/morningmicrodose https://almost30.com/book Join our community: https://facebook.com/Almost30podcast/groups https://instagram.com/almost30podcast https://tiktok.com/@almost30podcast https://youtube.com/Almost30Podcast Podcast disclaimer can be found by visiting: almost30.com/disclaimer.  Almost 30 is edited by Garett Symes and Isabella Vaccaro. Learn more about your ad choices. Visit megaphone.fm/adchoices

Watch the YouTube version of this episode HEREWhat happens when you build the business you thought you wanted… only to realize you've started to hate it? In this honest and eye-opening conversation, Ruma Mazumdar, founder of Key Esquire, shares the moment she almost walked away from the firm she worked so hard to build. After years of growth, hiring, and increasing revenue, Ruma discovered a shocking reality: despite the success on paper, her firm was only producing 2% profit — and she was more burned out than ever.Instead of quitting, Ruma stepped back and examined what had gone wrong. She realized that rapid growth, over-hiring, and a lack of clear systems had created a business that no longer aligned with the life she wanted. Through difficult decisions — including restructuring her team, returning to core operations, and reassessing pricing — she rebuilt her firm with a leaner structure and a stronger focus on profitability, clarity, and intentional leadership.Ruma also shares the deeper mindset shifts that come with entrepreneurship: separating self-worth from revenue, redefining what “scaling” really means, and learning that becoming a CEO is as much a personal evolution as it is a business strategy. Her story is a powerful reminder that success isn't just about growing bigger — it's about building a business you actually want to run.1:08 The biggest risk founders don't talk about2:16 The reality of her four-year business growth4:41 Discovering the firm was only 2% profitable6:04 Making difficult decisions and restructuring the team7:10 Building a lean business instead of over-hiring8:21 Why knowing your numbers changes everything9:26 Auditing time and energy as a CEO10:28 Raising fees and finding the right pricing12:49 Redefining what it means to be a CEO14:50 The messy middle of entrepreneurshipTune in to today's episode and checkout the full show notes here. Connect with Ruma:Website  InstagramFacebook LinkedIn TikTok 

A Democrat seminary student running for Senate sparks outrage after claiming the Bible supports abortion, gender ideology, and a “nonbinary God.” The conversation digs into controversial theological claims, the political strategy behind redefining faith, and the growing battle over religion in American politics. Plus, concerns about the Texas Senate race and whether internal GOP fights could open the door for a Democrat upset. Episode Summary A Democrat Senate candidate with seminary training is making waves after promoting controversial interpretations of Christianity during podcast appearances. His claims include arguments that the Bible supports abortion rights, that God is “nonbinary,” and that gender ideology aligns with Christian teaching. Critics say the arguments distort biblical texts and represent a political strategy to appeal to both progressive voters and religious moderates. The discussion examines the broader cultural debate over faith, gender ideology, and whether political movements are attempting to reshape religious institutions to align with modern progressive views. The episode also touches on national security concerns regarding border policy and reports of suspected terrorists entering the U.S., while contrasting that with investigations into religious groups. Finally, the conversation turns to the Texas Senate race, where a heated Republican primary between major figures could fracture conservative voters. Hosts warn that an intense GOP fight combined with strong Democratic turnout could create a surprising electoral opening. Key Topics Controversial biblical interpretations in modern politics Debate over abortion and Christianity Claims about “nonbinary” theology and gender ideology Political strategy targeting religious voters FBI scrutiny of religious groups National security concerns and border policy Texas Senate race and GOP primary tensions

What does it really mean to be a neurodivergent freelancer in photography? In this episode of The Nerdy Photographer, we talk openly about ADHD, autism, burnout, structure, creativity, and building a freelance career that works with your brain - not against it. If traditional advice has never worked for you, this conversation might finally make sense. What We Talk About in This Episode This interview covers the real-world realities of neurodivergent freelancing, including: Managing energy, attention, and overwhelm Creating structure without rigidity Navigating client communication and expectations Redefining success outside traditional productivity models Letting go of comparison and "shoulds" Rather than offering one-size-fits-all solutions, this conversation encourages photographers to design careers that reflect how they actually function. Redefining Professionalism Being professional doesn't mean masking. It doesn't mean burning yourself out to meet arbitrary standards. And it doesn't mean copying how others work. For neurodivergent photographers, sustainability often comes from self-awareness, boundaries, and permission to work differently. This episode is a reminder that there is no single way to be a "real" photographer - or a successful freelancer. Episode Promos This episode contains promos for: On1 Photo Raw - https://nerdyphotographer.com/recommends/on1/ Siteground Web Hosting - https://siteground.com/go/nerdy StyleCloud WP Website Themes - https://stylecloud.co/ref/380/ Adorama - https://nerdyphotographer.com/recommends/adorama Support The Nerdy Photographer Want to help The Nerdy Photographer Podcast? Here are a few simple (and mostly free) ways you can do that: Subscribe to the podcast! Tell your friends about the podcast Sign up for the newsletter - https://nerdyphotographer.com/newsletter Subscribe to our YouTube Channel - https://www.youtube.com/@CaseyFatchett Buy a print from the print shop - https://art.caseyfphoto.com Follow on Instagram - https://instagram.com/thenerdyphoto Follow on Threads - https://threads.net/@thenerdyphoto Follow on BlueSky - https://bsky.app/profile/thenerdyphoto.bsky.social Follow in Tiktok - https://tiktok.com/@thenerdyphoto Get some Nerdy Photographer merchandise - https://nerdyphoto.dashery.com If you're feeling extra generous, check out our support page - https://nerdyphotographer.com/support-nerdy-photographer/ About My Guest Aly Hansen is a wedding photographer who specializes in film photography and a true documentary approach. You can view Aly's work on her website - https://alyhansenphoto.com - or on Instagram https://instagram.com/alyhansenweddings About The Podcast The Nerdy Photographer Podcast is written and produced by Casey Fatchett. Casey is a professional photographer in the New York City / Northern New Jersey with more than 20 years of experience. He just wants to help people and make them laugh. You can view Casey's wedding work at https://fatchett.com or his non-wedding work at https://caseyfatchettphotography.com    If you have any questions or comments about this episode or any other episodes, OR if you would like to ask a photography related question or have ideas for a topic for a future episode, please reach out to us at https://nerdyphotographer.com/contact      

Why Authority Now Matters More Than Visibility in B2B Content With AI making it easier than ever to create content, B2B buyers are drowning in a sea of digital noise. To rise about the generic, “AI-slop”, the new differentiator is no longer only visibility, but the ability to convey authentic brand authority. More often than not, it is the perceived credibility and depth of a brand's messaging that decides whether B2B companies are shortlisted or ignored by well-informed decision makers. So how can B2B companies build a solid thought leadership strategy that creates trust and sets them apart from competitors? That's why we're talking to Jamie Thomson (Copywriter and Founder, Brand New Copy), who shares his expertise and insights on why authority now matters more than visibility in B2B content. During our conversation, Jamie emphasized that true authority is built through consistent communication and unique insights rather than controversial stances. He criticized the over-reliance on AI for content ideation and encouraged businesses to focus on their unique selling points and authentic company culture. Jamie stressed the need for documented brand positioning and strategic messaging to build credibility across all channels. He also underscored the value of thought leadership and social proof in signalling authority, and suggested that businesses should invest in understanding and documenting their positioning for success in the long run. https://youtu.be/k4H-0M5ZL7g Topics discussed in episode: [02:47] The end of easy visibility: Why AI overviews and shifting algorithms mean you can no longer control traffic through traditional SEO alone. [07:09] Redefining authority: Authority isn’t about being controversial or loud; it is built through the consistency of your message and brand voice. [13:31] Chasing the right metrics: Why “visibility for visibility’s sake” is a vanity metric, and how to tie your content strategy to actual business outcomes.  [19:39] The credibility anchor: How being consistent with your own unique data and statistics keeps your brand from becoming an “average” forgettable competitor.  [21:42] Messaging for committees: A simple 3-step formula to establish messaging that resonates with human decision-makers, even in complex B2B environments. [27:35] Signaling authority: Practical ways to use “social proof” and unique data to back up your claims in proposals and on your website.  [31:18] Future-proofing your brand: Why documenting your positioning today is the only way to maintain longevity over the next decade. Companies and links mentioned: Jamie Thomson on LinkedIn  Brand New Copy  Copywriting Course at Brand New Copy Transcript Jamie Thomson, Christian Klepp Jamie Thomson  00:00 You know, maybe it’s a personality thing, but like, I’m not particularly controversial in my marketing and I do think people take that stance, like we are the young upstarts, or we are going to make a point of disagreeing with this company so that we can get engagement, whether they believe what their sort of stance are taking or not. It’s, it’s almost that sort of strategy of, there’s no such thing as bad press, and it’s probably effective short term and that’s why people are doing it. But if you’re looking to build a sort of a future proof business, comes back to that idea of authority being a bit consistency, unless your whole strategy is to be controversial, it’s more of a short term gain tactic. I think strategy is even a strong word. I think it’s a tactic. Christian Klepp  00:48 With AI making it easier than ever to create content, B2B, buyers are drowning in a sea of digital noise. To rise above this noise, the new differentiator needs to be delivered through authority. More often than not, it’s the credibility of a brand’s messaging that decides whether they’re shortlisted or ignored. So how can B2B companies leverage this and build their credibility? Welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Jamie Thomson, who will be answering this question. He’s an award winning copywriter and founder of Brand New Copy who puts strategy at the center of the process to define what the copy should achieve. Tune in to find out more about what this B2B Marketers Mission is. Okay, and off we go. Mr. Jamie Thomson, welcome to the show, sir. Jamie Thomson  01:34 Hi, Christian. It’s good to speak to you again. Thanks for having me on. Christian Klepp  01:38 Great to have you here. I mean, we had such a dynamite conversation. Like, a few weeks ago, I should have, like, hit record on that conversation too, right? Like, yeah, absolutely, Jamie, I’m really looking forward to this conversation because, you know, one of the things that you’re going to talk about today is, like, near and dear to me as somebody that also dabbles in the world of copywriting for B2B, but um, so here we go, right? So Jamie, you’re on a mission. I’m going to say, to help B2B companies to define their messaging, strengthen their positioning and communicate with authority across every channel. So this is really serious stuff here. Okay, so for this conversation, I’d like to focus on the topic of why authority now matters more than visibility and B2B, right? So I’d like to kick off the conversation with two questions, right? And I’m happy to repeat them. First question is, why do you believe authority is important, especially in an age where AI is creeping into B2B content and everything else. And where do you see a lot of B2B brands falling flat with the authority piece? Jamie Thomson  02:47 Yeah, so I think, I think authority is more important now than ever has been because, like you said, because there’s a lot of like, LLMs (Large Language Models) now kind of doing a lot of the marketing work that was maybe, you know, handled by humans before. I think that you know, sort of the sort of background context to this is that, you know, as Marketers, we don’t have as much control over the visibility of our content as we used to like Google, for example. You now have AI (Artificial Intelligence) overviews. So even if you get to like position one in Google, you’re still at the bottom of the page. Because you’ve got your AI overviews, you have sponsored results, and then there’s the organic listings underneath. And even if you’re position one, you’re still at the bottom of the page earlier. As a result, website traffic has reduced, and people aren’t getting the same kind of like traffic numbers that they used to on LinkedIn as well, like the way that the algorithms are sort of working nowadays. There doesn’t really seem to be any regular reason as to which posts perform well, it seems to be the sort of casual, off the cuff posts that seem to seem to get a lot of attention. There is a genuinely useful, you know, thought leadership stuff has kind of been pushed to the back burner a little bit. So I think authority is important because we don’t have as much control over visibility as we used to, and I think it’s the genuinely useful content that is the stuff that’s going to get shared, whether or not the algorithms are going to push that. So if you have produced a piece of content that has, like, really unique data points that is genuinely useful to other businesses, and it’s get shared online. It’s going to get shared internally between companies, and it’ll get linked to as well. And again, like to answer your second question, and where do a lot of sort of B2B brands like sort of miss the mark? I think. I think the main thing is that they’re the content that they’re producing isn’t genuinely useful. They are a lot of brands across industries that are kind of seeing the same thing as their competitors. And I don’t know for sure, but I have a sort of inclination that is down to LLMs, because they’re kind of relying on like chatGPT for their ideas. They’re asking chatGPT to give them ideas for content. And, you know, chatGPT, it can give you the output, but it can’t give you the input. You know, it’s a technology of averages. So if you’re looking to LLMs for ideation, it’s going to give you the average of what everyone else in industry is saying. So it’s important that your businesses are really doubling down on their ideation and things that make them unique as a company, like their unique selling points, their value propositions, their company culture. You know, the people behind the business, that’s kind of what makes a company’s culture and chatGPT, llms, they don’t really have any first hand experience of that, and it’s such a nuanced thing that you’re never going to get like effective results if you’re asking LLMs for the ideas in the first place. If you’re using it for execution, to help guide style and tone a little bit, then that’s fair enough. But, yeah, it’s important that brands are sort of really doubling down on the ideation. You know, that’s that, I think, just genuine, unique insights that people are actually going to be interested in reading. Christian Klepp  06:38 Absolutely, I had a couple of follow up questions for you there. I mean, this is great stuff. This might sound like overly, like simplified. I mean, for lack of a better description, but like, just, let’s clear the air here a little bit. Define, from your experience and your own interpretation, define authority, because that also gets thrown around very loosely, I feel almost as, almost as much as the term you’ve got to add value. I mean, like, you know, what does that actually mean, right? Jamie Thomson  07:09 Yeah, yeah. So to me, authority is about a brand communicating their messages in a consistent way, whether that is the actual content of the messages or the way that they actually communicate it, in terms of brand tone of voice. So authority, to me, is about consistency, more than it is about being emphatic or controversial or overly confident. It’s more about consistency and how they communicate their messages to their audience. Christian Klepp  07:44 You brought up something there, and I’m going to throw out another question, because I you find this a lot on LinkedIn, at least from my experience, that people put out a lot of pieces. I’m going to just dare to say under the guise of authority, but what it actually is like, just an extremely contrarian point of view. And it’s almost like, you know, I’ve got a I’ve got to just put my thoughts out there, because I want my voice to be heard. But it’s not necessarily authority. It’s just like disagreeing with the status quo. What’s your take on that? Jamie Thomson  08:15 Yeah, I mean, to me, that’s, that’s kind of it’s almost performance marketing. It’s just performing, if it’s like visibility for visibility’s sake, you know, maybe it’s a personality thing, but like, I am not particularly controversial in my marketing, and I do think people take that stance like we are the young upstarts, or we are going to make a point of disagreeing with this company so that we can get engagement. You know, whether they believe what their sort of stance are taking or not, it’s it’s almost that sort of strategy of, there’s no such thing as bad press, and it’s probably effective short term, and that’s why people are doing it. But you know, if you’re looking to build a sort of a future proof business, it comes back to that idea of authority, being about consistency, unless your whole strategy is to be controversial. It’s more of a short term gain tactic. I think strategy is even a strong word. I think it’s a tactic. It’s not really magic. Christian Klepp  09:19 Yeah, yeah, I love that. You said it was performance, performance marketing. You know, it almost feels like they’re, they’re, they’re playing the algorithm, or they’re trying to, like, just get more engagement. And it’s true, like, whether they actually believe what they’re saying or not, at least they’re getting more eyeballs on all look what this guy said, Yeah. Jamie Thomson  09:38 I mean, you see it in so many different ways. Like, a lot of the time, it’s with job postings as well, like, especially for for consulting season freelancers, you see, like you have a potential opening for a freelance position, you know, comment below if you know anyone that would be interested. Then again, I don’t know for sure, but I seems very performative to me. Has that company actually reached out to people directly about the job? Have they advertised on job sites, or are they just posting about it as a potential opportunity for the sake of engagement, knowing that people will be replying and tagging other people? And yeah, it’s that kind of a short term tactic. Christian Klepp  10:22 Exactly, exactly, before we go on to the next question, I have one final follow up for you on this topic, right? Like so where, where do you do you believe that sometimes things go awry with brands because a it’s about time and speed. They need to get something out quickly. They needed the day before yesterday. And hurry up and let’s, let’s get some, let’s get some volume out there. Let’s get plenty of content out there, right? So one, that’s one thing. The second thing is, do you feel that they missed the mark? Also? Because they, I’m just gonna say it, they just generally don’t understand who the target audience is. Jamie Thomson  11:03 Yeah, I think you’re writing both accounts there. I mean, you know yourself Christian, how long it takes to produce a good piece of content. It takes research. It’s not something that you can kind of write in half a day. So I do think that’s part of it. There’s that sort of pressure of always having to be seen. And so, yeah, I think, I think people are putting stuff out. A lot of businesses put stuff out either because it’s trending, because they see other people are doing it, or because they have, you know, they’ve asked an early lens for topic ideas as a technology of averages, it’s going to give you ideas that are already out there. So yeah, I think that’s definitely part of it. And then the second part, I think you’re totally bang on with that as well. I think a lot of people just don’t really understand what their positioning is in the industry. I say people, I’m talking about businesses, but at the end of the day, it’s still people that you’re talking to, like even though it’s B2B is business to business, the people making the decisions are still human beings, so your content needs to resonate with them. And I think people now have this kind of detector of when something is has been genuinely thought out. You know, thoughtful content is it’s kind of becoming few and far between because of like LLMs and because people can produce things quickly, and it’s kind of content for content sake. So yeah, I think people just don’t understand their positioning in industry and what their values are, and what stands they’re taking really, kind of just jumping from, you know, from one topic to the next, hoping that something is going to go viral, you know, which I guess they’re hoping will then lead to some sort of business outcome, ie, sales. But the stuff that makes the sales is the stuff that really, that had to be kind of properly thought out, in my opinion. Christian Klepp  13:06 Yes, oh yeah. Imagine that, wow, properly thought out. Absolutely, absolutely. I’m glad you brought that up, because that’s a great segue into the next question about key pitfalls, right? When we’re talking about like a brand building its credibility and authority. What are some of the key pitfalls that B2B Marketers and their companies need to look out for, and what should they be doing instead? Jamie Thomson  13:31 Yeah, I mean, I think that the key, one of the key pitfalls that I see as the whole visibility for visibility’s sake, you know, it’s, it’s kind of a vanity metric, in a way that so, like, you’ve made this piece of content and it’s been made 1000 times, or you’ve made the post and it’s been linked by 200 people, you know, and unless that is tied to a business outcome, it’s, it’s just visibility for visibility’s sake. And so one of the key pitfalls is, I think a lot of companies don’t tie their content strategy to their business outcomes enough. They’re kind of chasing engagement because it looks good in reports, so it’s good to stakeholders. But the reality is, unless that content has resulted in an inquiry or a product sale. You know, how successful has it really been? If it was just like a one off, let’s try this, unless it’s part of our strategy, but it’s a one off and it hasn’t really resulted in a sale or an inquiry, then can we deem it to be successful? And that’s up for the business to decide. But think that’s a common pitfall. And I think the second one for me is just what we said before about trends like I see a lot of because I work with businesses across a few different industries, mostly finance, technology, energy and sort of sustainability, and I see a lot of businesses jumping on trends in terms of the things that they’re talking about, like their messaging. It’s almost like one person has started talking about it, and they’re keeping an eye on their competitors, and they think, well, we need to keep up with that. So we need to have an opinion on this as well. And I mean, there’s a time and a place for jumping on trends, especially if it’s something if it’s something that there is an expectation on that company to respond to, like a world event, but it needs to be part of their overall strategy for it to be effective. Otherwise, it’s just, it’s just reactive. It’s kind of fire fighting. It’s, it’s not really cementing any like real foundation for the future. So yeah, those would be my two common pitfalls that I see. Christian Klepp  15:50 You’ll excuse me if I’m grinning here, but you’re the point you brought up just reminded me of a client that I worked with many years ago. I’m not going to say who it is to protect their identities, but they, part of the briefing was that they asked us to come up with a viral video, okay? And to which I said, you know, respectfully, respectfully, you don’t get to decide if your video is viral. That’s something that the market decides and and believe it or not, Jamie, it was in fact, it was in fact, a B2B campaign. So that that already in itself, made me scratch my head a little bit at the brief, yeah. And it was one of those moments where, okay, well, why are we why are we doing this, what are we hoping to achieve? What’s the outcome? And how is that exactly? How does that tie in, like you said to your business goals, right? And they basically said, Well, everybody’s, you know, something to the effect of all everybody’s doing one so, you know, we think, we think it’ll be good to do this as well. And I think those are one of those moments in my agency, days where we were very confident that we will be okay if we walked away from that project, and we did, we just said, like, Sorry, can’t help you, right? Because I just even in my my wildest dreams, I could not imagine how we would have been able to pull that off, not from a production perspective. Because, you know, if you want to make a video, that’s there’s many ways to do that. I didn’t know how to pull it off from a marketing, distribution perspective. You know what I mean, like, Jamie Thomson  17:37 that’s stuff that’s kind of out with your control as an agency, as the creator of the content, or even as a business like you said, viral videos are meant to be it’s not really something that’s meant to be manufactured. It’s like a bit of a yeah, there’s just too many anomalies that needs to come together for something to go viral. So it’s a very difficult thing to manufacture without, of course, like paying for views or that kind of thing. You know, I’m a big, I’m a big sort advocate of it. Sometimes what you don’t say that is as important as what you do see, you know, you don’t need to be everything to everybody all the time, Christian Klepp  18:21 Especially in B2B. Jamie Thomson  18:22 Yes. Christian Klepp  18:25 Can you just imagine? I mean, you mentioned a couple of industries now, finance, tech and energy. Can you imagine if you had an energy client now that was also trying to reach out to finance people? Jamie Thomson  18:33 Yeah, yeah. That’s the thing. It’s like, yeah. Businesses need to understand their audience and but more importantly, they also need to understand their positioning in industry, like, what is? What are they known as in the energy sector? Are they the scrappy upstarts? Are they the established, like an international company, who are respected because, because all these things influence the way that they communicate and and the way that they speak to their audience as well. And you know, if a viral video fits that strategy, then I guess, fair enough, if you can try and manufacture but more often than not, I would say it’s more about being consistent, sticking to the plan. It’s an expensive gamble. It is an expensive gamble. Christian Klepp  19:22 Expensive gamble. Yes, all right, in our previous conversation, you talked about, you know, it’s the credibility of a brand’s messaging that decides whether they’re shortlisted or ignored. Could you elaborate on that? Jamie Thomson  19:39 Yeah, I think, I think the sort of credibility anchor comes from the consistency side of things. If you are consistently communicating your messages in a way that is also consistent with brand voice. Then you are more likely to be remembered by people like I think there’s a marketing statistic that that says the average consumer. I know we’re talking about business to business, but people, in general, the average like consumer. They need 12 touch points in order to like for that to result in a sale for a business. And so that could be like, they need to see the same message 12 times before it really hits home, or before they realize that’s something that they need. I’d imagine it’s probably even higher on social media, where people are consistent with schooling. But given that sort of like 12 touch point, like the sort of demonstrates the need for how consistent you need to be in order to have the credibility. And if you’re not being consistent and you’re just saying the same thing as everybody else, then you are essentially becoming like an average brand like everybody else, and that’s forgettable, whereas, you know, the companies that are really sort of digging deep into their own data and their statistics and the signals that we are seeing in the industry that only they have access to, that they can make known in their communications, then those are the ones that are ultimately going to be remembered. Christian Klepp  21:14 Yeah, yeah, no, absolutely, absolutely. And on that note, if you could just walk us through how you think B2B. Marketers can use that messaging and copywriting to establish credibility, especially in the B2B context. We’re always talking about decision makers or buying committees, so we’re not always we’re not just talking about one person, right. We’re talking about, as the name suggests, a committee, so a group of people, right? Yeah. Jamie Thomson  21:42 And I mean, the way that I sort of generally do it is with clients. I host a workshop, and like during that workshop, we would first of all establish their messaging. So what is it that the business wants to see in the first place? And then we work out, like priorities, what messages are the most important for the specific channels that the business uses. And then you look at like more on the execution side of things like the tone of voice and the style and that kind of thing. But you know, businesses can do this themselves in house, following like a sort of simple three step like formula, essentially just deciding what they want to say, ie, their messages, which messages are the most important and how do they want to communicate? It like with the last part on the execution, that’s where LLMs can be useful, checking grammar, working things from notes, using it like to proof. But the initial idea needs to come from the business. So yeah, I think by following that process, it makes the ultimate like the sort of final content, appear more thoughtful, and people do pick up on that, like that. There’s a reason that reports and statistics and like white papers do well for generating leads. It’s because they’re they are genuinely useful. They’re thought leadership pieces, as opposed to just one person’s opinion, who is maybe the same as someone else’s or the opposite controversy for controversy sake? Yeah, people can really tell when, like, a piece of content has had a lot of thought into it businesses, notice that it’s just that’s the kind of content that resonates with people, like I said before, like, even, even though it’s business to the business, you’re still communicating to people, regardless of who the target audience is and the industry and the demographics, it’s still a person that’s making the decisions as to whether they’re going to use that company’s services or buy their products. Christian Klepp  23:54 Absolutely, absolutely. And I think another thing that can also be kind of fun to do in B2B, especially with white papers and reports, and what have you is to extract some of those, like nuggets, right? Extract some of those, some of that data. And I’m just gonna throw one of them out there, right? Like many years ago, we worked with a company that did the produced steel. And I can’t remember how much steel they produce, but they said, you know, we produce enough steel that can, you know, it’s enough to, you know, we can wrap the you can, you can wrap around the Earth four times, right, something along that line, right? Or, or even, even at home, like with a with a consumer product, so we have the plastic wrap, and it actually says on the packaging that this can cover an entire football field, right? Just facts where it’s almost like, did you know, or hey, by the way, right? And then you can get into something more serious too, because we, you know, we’re dealing with reports like that as well. Like, you know, last year, last year, most retail brands invested about month. 30% more on AI. And if you’re in the industry, you might be like, Yeah, I kind of knew that they were investing in AI, but all 30% more of their budget. What exactly are they investing in? And, yeah, that’s, that’s why you should download the reports. Jamie Thomson  25:20 Lots of information in the way that you presented to the public, it becomes interesting. And like, as you know yourself, that’s kind of the job of a copywriter, is to simplify that complex information. Like, you know that the fact that, like, the plastic wrapped around the world four times, like, that’s quite viable. I can visualize that as a consumer, and I think, oh, that’s that’s be cool. But if you just came through the cold, hard stats within context, or that’s sort of like visual with it, it doesn’t really mean much to me. And yeah, that’s kind of the job as communicators. And sort of B2B is to simplify that complex information. Look for the nuggets, and if you have a generally useful report that can be enough to give you, like, months worth of content, like on social media and sort of thought leadership articles, just like expanding on an idea within that report. So yeah, like, it might take a bit of investment up front, initially, to get the data, and get the process for gathering that data and getting the methodology in place. But once, once you’ve done that, and you’ve written the report, and it’s out there that gives you content for potentially months. Christian Klepp  26:32 Absolutely, absolutely. And I think that’s one of the challenges of a copywriter, right? Like, how do you there’s this expression in North America, like, how do you get more juice out of the squeeze, right? So, how do you stretch that? Give it, give it more longevity, right? Beyond, beyond. Well, here’s the report, off you go, right? Like, just like you said, like, stretch it out for you in like, months. You know, have more ammunition for, like, social, media content, you know, promotional content, perhaps even something on the website, something along that line, yeah. Jamie Thomson  27:07 I said, so the strategy has the words, if you have the strategy in place, then that stuff will follow, because you’ll have thought about it before the report was even published. So. Christian Klepp  27:18 Yep. Jamie Thomson  27:19 Yeah. Christian Klepp  27:19 Yep, absolutely, okay. I mean, on the topic of authority, give us some practical techniques for signaling authority across websites, campaigns and proposals. And I know this isn’t a one sentence answer, off you go. Jamie Thomson  27:35 Yeah.I think the first thing that comes to mind is taking a stance. And I don’t mean being controversial, but I mean having a clear idea of where the company stands in the industry, like what their positioning is. That in itself, is a useful technique. It’s not something that you can, like achieve overnight, but like with a workshop with someone and getting it all documented, that can give you a clearer sense of purpose as a business. I also think demonstrating, demonstrating expertise, like through thought leadership, content is a really useful technique for signaling authority. You know, if you know as a company, you may not even realize it, but you have access to data that other companies don’t. That in itself is unique, even if you don’t have as much data, or if your data says something different from your competitors, it’s still your day and it’s still useful. And that’s the kind of thing that can be turned into thought leadership content. You know, we’ve discovered that 50% of x, you know, prefers this. That kind of like insight driven. Like content is the stuff that generally performs well because people are naturally drawn to it and they find it genuinely useful. Yeah, I think it’s just that kind of idea of like social proof, like showing that you know what you’re talking about as a business, rather than simply telling people, because that’s what, that’s what, like LLM content tends to do. It makes vague claims that anybody can make, but you know, the proof is in the pudding, that the businesses that actually demonstrate their expertise are the ones that get remembered. And so yeah, that kind of comes through thought leadership stuff, which is data driven, even if as simple as, like social proof, like providing evidence of a case study that you have written with a client, or, like a business outcome that is a signal of authority that shows that you can back up. All the claims that you’re making in your messaging. Yeah, yeah, those would be my kind of, like, top two practical tips. Christian Klepp  30:12 Absolutely. Well, you’ve laid it out so beautifully. It sounds, it sounds, you know, on the from the outset, like, very easy to do, but we all know that. You know, in reality, it’s, it’s, it’s much more, much more challenging, right? Jamie, I know that you’re, you know you’re, you’re an award winning copywriter, and you’re not a sage, and your job is not to prophesy, but I’m gonna have to ask you to, like, assume that role for a second. All right, looking like just down the road with everything that’s going on now, and, you know, we’ve talked about AI and LLMs and whatnot. Perhaps some practical advice, as we’re now at, you know, at the time of this recording, at the beginning of 2026 what are some advice that you would give B2B companies who are saying like, yes, we would love to build our credibility, but AI and LLMs, you know that all seems to be creeping into everything that we do. Give us some advice on how to deal with that moving forward. Jamie Thomson  31:18 Yeah, that’s a good question. I think my sort of advice would be to take the time to understand your positioning and to document it. So, you know, it’s that kind of the way that the sort of marketing is going and the way that the industry is evolving. I do think the businesses that are going to like be here in the next 10 years are going to have that like longevity, are the ones that are kind of investing the time and now to understanding where they are positioned in their industry and where they want to be positioned in 10 years time. But crucially, like having it documented so that it’s being used consistently across the business you know from from sending internal emails to writing reports for the public. So from a practical point of view, that’s things like understanding like the business values and how the work the company is doing is a reflection of those values, and how that’s communicated to people. If it’s like a business that’s selling a product, like, what are the unique selling points of the product? What are the benefits to the end users? And how are we seeing that? You know, because in a lot of B2B industries, I think the sort of the strategy of competing on features is becoming a bit redundant. As technology improves. It’s quite difficult for companies to be able to claim unique features, because everybody can has access to the same tools. And so really, what if you flat that on its head, and you kind of look at look at it from the customer’s point of view, whether the customer choose one company over another that’s essentially got the same product or service that’s going to come down to like brand ability, and how much the company is able to like, empathize with the target audience, if they can really understand what their pain points are, then that business is ultimately going to choose that service over another, and that that comes down to, like, having it all documented, you may have, like, an intuition about what these things are, but as your business evolves, your intuition about these things will change and you’ll get scope creep, or you’ll want to jump on trends. If you do have it documented as an internal process, you’re more likely to stick to it in the future. And if you do get to the point that you want to change your positioning in industry, because you’ve maybe you’ve had more success than anticipated, or something in the market has changed, then that in itself should be a process. You should go back to the drawing board and look at what processes you have documented, and think what needs to be changed here before you are reactively moving in a different direction. That would be my advice to put my kind of like futurist cap on that’s, that’s what I would say.   Christian Klepp  34:23 Yeah, yeah. Well, that’s some pretty that’s some pretty solid advice. And, you know, thanks for sharing that. I totally agree. People have to understand their positioning in the market. Most importantly, also, they have to document it. It’s, it’s amazing how many companies I’ve worked with that don’t document that kind of, I wouldn’t call it a projection, but it’s almost like, okay, the positioning, what you know, and their vision, like, where do they what do they aspire to become? Right? I know that sounds like more individualistic, but you can, you can, you know, you can put that into the context of organization as well. Like, what do you aspire to become in 10 years and 20 years? Where’s this business going to go? Jamie Thomson  35:06 Absolutely, that’s it. Like something doing my own business with clients. Like, if someone asks me if someone’s going if a company is going through a rebrand and they need their website rewritten to reflect the new positioning, like, the first thing I suggest is, well, let’s get a workshop work out what you want to say. I’ll create a messaging guide for you, and I’ll create a total voice guide for you. And then sometimes you get a push back and you say, Well, why do we need that? I guess the answer is, well, I could rewrite your website. I could make it up as I go along, if you want, but not going to be anywhere near effect as effective as it would be if we have all this kind of important stuff documented in the first place, like, you need to have a structure, you have a plan, you have a strategy before the sort of the execution happens. And if you do the first part, well then, like, the actual execution of it, whether we’re talking about writing or or any other sort of like campaign that last 20% almost. It’s just like the icing on the cake, because when you get there, you already know what you want to see, how you want to see it, just kind of need to get, don’t get the content down, whether you’re whether it’s filming, whether it’s from heads key fingers to keyboard, that sort of 20% kind of comes a lot easier when there’s a plan, when there’s a structure in there from the start. Christian Klepp  36:29 Absolutely, absolutely. Jamie, this has been an incredible conversation. Thank you so much for coming on and for sharing your expertise and experience with the listeners. Please, quick introduction to yourself and how people out there can get in touch with you. And for those that are listening to the audio version of this recording, Jamie and I are actually color coordinated today. Jamie Thomson  36:53 We were emailing each other before making sure that we were. Christian Klepp  36:58 That’s it. That’s it. That’s it. Jamie Thomson  37:01 Thanks very much for having me on Christian like I said, like, I have listened to the podcast and myself over the over the past few months, and I’ve resonated with a lot of the sort of content that, like your your other guests have been putting out there. So yeah, it’s like, really a privilege to be on it. And yeah, like people can get in touch with me. Well, just explain who I am. I mean, my name is Jamie, and I’m a strategic copywriter and messaging strategist. And I run a copywriting studio called Brand New Copy, and I have done since 2013 and I help brands establish their messaging and their tone of voice through workshops and deliverables like thought leadership, articles, white papers, annual reports, website copywriting. And I also provide training to businesses, agencies and other copywriters. And I have a flagship course called the Brand New Copywriting course, which opposite the strategy behind copywriting. So yeah, if you wanted to get in touch with me, the best way would be through email, which is Jamie Thomson at brandnewcopy.com Christian Klepp  38:13 Fantastic, fantastic. And we’ll be sure to drop those links in the show notes when this episode is published. So once again, Jamie, thanks so much for your time. Take care, stay safe and talk to you soon. Jamie Thomson  38:22 Thanks, Christian. Christian Klepp  38:24 All right. Bye for now.

In this episode, we're talking to the entrepreneur who's already successful WITHOUT social media. If you're hitting your goals through ads, referrals, email, or other platforms...this one's for you!  Social media still matters even when you don't "need" it for leads. And here's the thing: strategic visibility can make everything you're already doing work even better. Your New Social Media Goal From: Lead generation and sales To: Validation, confirmation, and trust-building Social media as a "trust preheating system" Why Social Media Still Matters (Even When You Don't Need Leads) Ad Conversion Optimization People check your profile before buying; inactivity creates doubt Market Memory Visibility keeps you top-of-mind for future conversions Client Reassurance Active content confirms buyers made the right decision Invisible Buyers Silent followers who buy without engagement need touchpoints Real-World Examples Alex Hormozi: $36 return for every $1 spent on ads (3,600% ROI) - attributed to content making cold traffic behave like warm traffic Mel Robbins & Emma Grede: Why massive audiences still prioritize visibility Action Steps Define your new social media rule: "I'm posting to be visible" Post 1-2 pieces of content weekly documenting your work Record quick videos after client calls or insights Use tools like Sales Studio for consistent content creation Ask yourself: "If a buyer landed on my profile today, would they trust me faster?" Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice   

⬥EPISODE NOTES⬥ The security operations center has always been a battleground of volume, velocity, and human endurance. Analysts have long faced the impossible math of too many alerts, too few hours, and too much at stake. For years, the industry promised automation would change that equation -- but the technology was never quite ready to deliver. That moment, according to Richard Stiennon, has now arrived. Stiennon, Chief Research Analyst at IT-Harvest, has spent two decades tracking every corner of the cybersecurity vendor landscape. His data now shows more than 61 net-new SOC automation vendors -- companies that did not exist a few years ago -- built from the ground up to replace the work of tier-one, tier-two, and tier-three analysts. Some of these vendors launched in January 2024 and reached $1 million in ARR by April. By the end of 2025, several were reporting $3 million ARR. These are not incremental improvements. They represent a structural shift in how security operations can be run. What makes this generation of SOC automation different from earlier SIEM and SOAR tooling is scope and autonomy. The value proposition is blunt: 100% alert triage, 24 hours a day, 7 days a week -- with automated case building, threat investigation, and response actions including machine isolation and reimaging. Stiennon points to a CISO he met, speaking under Chatham House rules, who disclosed that a large enterprise had already eliminated its entire human SOC team. He predicts that disclosure will go public before long. The conversation also explores the business context question that security leaders frequently wrestle with: are these AI-driven SOC tools operating with a narrow cyber mandate, potentially optimizing for security metrics at the expense of business continuity? Stiennon pushes back on that concern, arguing that large language models are already trained on the full breadth of human knowledge -- they understand business context at a level that exceeds most organizations' internal documentation. The more pressing risk, he suggests, is not that AI will act outside business intent, but that organizations will move too slowly to benefit. Waiting six months for a proof-of-concept report while spending a million dollars on human SOC operations is not due diligence -- it is opportunity cost. The conversation also touches on data privacy in AI-driven security, the role of federated learning and fully homomorphic encryption for compliance-sensitive environments, and what security leaders can do today to evaluate and accelerate their own adoption timeline. Stiennon will be at RSA Conference 2026 with his new book, Guardians of the Machine Age: Why AI Security Will Define Digital Defense, continuing to make the case for a field that is moving faster than most organizations are prepared to acknowledge. ⬥GUEST⬥ Richard Stiennon, Chief Research Analyst at IT-Harvest | Website: https://it-harvest.com/ On LinkedIn: https://www.linkedin.com/in/stiennon/ ⬥HOST⬥ Sean Martin, Co-Founder at ITSPmagazine, Studio C60, and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | Website: https://www.seanmartin.com/ ⬥RESOURCES⬥ IT-Harvest | https://it-harvest.com/ Richard Stiennon on LinkedIn | https://www.linkedin.com/in/stiennon/ Guardians of the Machine Age: Why AI Security Will Define Digital Defense (Richard Stiennon) | Available via IT-Harvest and major booksellers RSAC Conference 2026 Coverage on ITSPmagazine | https://www.itspmagazine.com/rsac-2026-conference-san-francisco-usa-cybersecurity-event-infosec-conference-coverage The Future of Cybersecurity Newsletter | https://www.linkedin.com/newsletters/7108625890296614912/ More Redefining CyberSecurity Podcast episodes | https://www.seanmartin.com/redefining-cybersecurity-podcast Redefining CyberSecurity Podcast on YouTube | https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYq ⬥ADDITIONAL INFORMATION⬥ On Podcast: https://www.seanmartin.com/redefining-cybersecurity-podcast On YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYq Newsletter: https://itspm.ag/future-of-cybersecurity Contact Sean: https://www.seanmartin.com/ ⬥KEYWORDS⬥ richard stiennon, it-harvest, sean martin, soc automation, ai security, security operations center, threat detection, autonomous response, alert triage, security operations, cybersecurity vendors, ai agents, large language models, federated learning, siem, soar, redefining cybersecurity, cybersecurity podcast, redefining cybersecurity podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This conversation explores why generative AI is not just another automation layer but a shift into autonomy. The key idea is that we cannot retrofit AI into old procedural workflows and expect it to behave. Once autonomy is introduced, systems will drift, show emergent behaviour, and act in ways we did not explicitly script. The real architectural shift is not about controlling every step, but about defining clear boundaries. Instead of telling AI exactly how to do the work, we must define what it cannot do, what it is allowed to touch, what decisions it can make, and what goal it must achieve. Governance and design must be built together from the start, not added later. Read a transcript of this interview: https://bit.ly/4aX34GS Subscribe to the Software Architects' Newsletter for your monthly guide to the essential news and experience from industry peers on emerging patterns and technologies: https://www.infoq.com/software-architects-newsletter Upcoming Events: QCon London 2026 (March 16-19, 2026) QCon London equips senior engineers, architects, and technical leaders with trusted, practical insights to lead the change in software development. Get real-world solutions and leadership strategies from senior software practitioners defining current trends and solving today's toughest software challenges. https://qconlondon.com/ QCon AI Boston 2026 (June 1-2, 2026) Learn how real teams are accelerating the entire software lifecycle with AI. https://boston.qcon.ai QCon San Francisco 2026 (November 16-20, 2026) https://qconsf.com/ The InfoQ Podcasts: Weekly inspiration to drive innovation and build great teams from senior software leaders. Listen to all our podcasts and read interview transcripts: - The InfoQ Podcast https://www.infoq.com/podcasts/ - Engineering Culture Podcast by InfoQ https://www.infoq.com/podcasts/#engineering_culture - Generally AI: https://www.infoq.com/generally-ai-podcast/ Follow InfoQ: - Mastodon: https://techhub.social/@infoq - X: https://x.com/InfoQ?from=@ - LinkedIn: https://www.linkedin.com/company/infoq/ - Facebook: https://www.facebook.com/InfoQdotcom# - Instagram: https://www.instagram.com/infoqdotcom/?hl=en - Youtube: https://www.youtube.com/infoq - Bluesky: https://bsky.app/profile/infoq.com Write for InfoQ: Learn and share the changes and innovations in professional software development. - Join a community of experts. - Increase your visibility. - Grow your career. https://www.infoq.com/write-for-infoq

In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Diana Marshall, EVP and Chief Experience Officer at Sam's Club. Diana shares how Sam's Club is building a human-led, tech-powered membership model, why experience is now the primary differentiator in retail, and how closed-loop data and AI-driven personalization are reshaping acquisition, loyalty, and retail media. The conversation explores the shift from frictionless to effortless retail, the power of associate experience, and what the future of buying looks like in an AI-enabled world.Follow Suzy on Twitter: @AskSuzyBizFollow Diana Marshall on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

This episode is brought to you by our sponsor, Optinizers (https://www.optinizers.com/) — helping entrepreneurs scale smarter with world-class virtual support.Filipina martial artist, wellness entrepreneur, and digital creator Nelita Villezon has spent her life becoming a “human weapon” — and now she's using that power to help women feel safer, stronger, and more rooted in who they are. From growing up under the wing of her world-champion martial artist father to navigating health challenges, grief, motherhood, and reinvention, Nelita's journey is a masterclass in embodied confidence and redefining power as a Filipina. This conversation is for anyone who wants to feel more secure in her body, more honest about her struggles, and more intentional about how she rises.  In this episode we'll cover…  - How Nelita's Filipina upbringing and her dad's legacy in martial arts shaped her identity, confidence, and career path  - What it really means to be a “human weapon” — and how awareness, boundaries, and simple tools (yes, even an umbrella) can radically increase your safety  - The behind-the-scenes reality of being a creator, mom, and entrepreneur in her late 30s/40s — and why she's done performing perfection online  - Why she felt called to create women-only self-defense spaces and the emotional shift she witnesses when fear turns into power in her students  - How grief, health scares, and life transitions led her to focus on longevity, wellness, and sustainable strength instead of hustle and burnout  - Practical ways Filipinas can reclaim power in everyday life: from how you walk into a room to how you advocate for your body, time, and energy  ⏱ Timestamps00:00:00 Welcome, Filipina on the Rise & Nelita's intro  00:01:21 “Frazzled but here”: real-life chaos & showing up anyway  00:03:06 What it means to be a “human weapon” & her dad's legacy  00:04:49 Lifelong martial arts, survival, and doors it opened  00:05:56 Situational awareness, travel safety & everyday “weapons”  00:06:52 Why she felt called to train women specifically  00:07:58 The switch that flips when women find their power  00:09:40 Representation, fierceness & being who you never saw growing up  00:11:04 Growing up Black and Filipina, moving from North Carolina to California  00:13:35 “What are you?”: forms, race boxes & early identity confusion  00:18:30 Claiming both cultures & healing the inner child  00:25:10 Entering male-dominated spaces in martial arts and film  00:33:45 Grief, health challenges & rebuilding from rock bottom  00:42:20 Redefining strength: longevity, nervous system & sustainable power  00:51:00 Motherhood, boundaries & designing a values-led career  00:58:30 Practical self-defense tips & how to start training today  01:03:00 Final words for the woman learning to take up space  ✨ Connect with Nelita  Instagram: https://instagram.com/nelita_v  Programs & Offerings: https://stan.store/nelita_v  

Today's guest has amplified what's possible for accomplished women that refuse to settle. Her name is Viveka von Rosen, a social media authority, business strategist and founder of Beyond the Dream Board who has catalyzed countless reinventions from executive to entrepreneur. By blending hard earned wisdom with modern technology, she empowers women in their 50s, 60s and beyond to relaunch careers built for the person they're becoming…not the one they've already been. Legacy only calls once. When it does, be sure to answer with your whole voice.Website: https://www.beyondthedreamboard.com/ Instagram: https://www.instagram.com/vivekavonrosen/?hl=en Twitter: https://x.com/LinkedInExpert Facebook: https://www.facebook.com/LinkedInExpert/Check out Viveka on Youtube: https://youtu.be/sJ7wW5dE_rU

In this episode of The Real Build, I sat down with Sam Forline, founder and CEO of Blue Collar Scholars, one of the most trusted renovation and outdoor living companies serving Maryland, D.C., and Northern Virginia.Blue Collar Scholars was built on a simple but powerful promise: do it right or don't do it at all.What started with one truck and a few tools has grown into a full design-build company known for decks, screened-in porches, patios, drainage systems, retaining walls, and full interior renovations. But what really sets them apart isn't just the projects. It's the discipline, communication, and standards behind every build.We talked about:Why craftsmanship still matters in a world chasing speedThe importance of showing up, telling the truth, and standing behind your workBuilding systems that keep jobs on time and clients informedLeading a team that takes pride in every screw, joint, and finishWhy integrity is the ultimate differentiator in home improvementSam breaks down what homeowners should look for in a renovation company, where most contractors fall short, and how strong leadership in the field translates into long-term trust.If you care about quality, execution, and building something that lasts, this episode delivers.Guest Info: Sam ForlineWebsite: ⁠⁠⁠⁠https://www.bluecollarscholars.net/Host Info:Email: Bill@rkreiman.comCONNECT WITH ME ON SOCIAL MEDIA:▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠▶︎ INSTAGRAM | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/imbillreiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠▶︎FACEBOOK| ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/billy.reiman ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠▶︎ LINKEDIN | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/bill-reim...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠▶︎ TWITTER | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ImBillReiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠▶︎ WEBSITE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rkreiman.com⁠

"The Earth is negatively charged, and there's energy coming up through the Earth. Our bodies are positively charged, and when the negative ions from the earth come up into our body, it reduces free radicals and it reduces inflammation. When you're sleeping on grounding sheets, it's literally like standing barefoot on the grass—you get all those benefits." — James McWhinney, Founder & CEO, Premium Grounding In this episode of Turmeric & Tequila, Kristen Olson sits down with James McWhinney, founder and CEO of Premium Grounding, to discuss the science of earthing, human optimization, and building successful health ventures. James shares his journey from Melbourne to becoming a wellness entrepreneur focused on making grounding accessible through innovative products designed to improve recovery, sleep, and overall health. James and Kristen dive deep into the benefits of grounding for athletes, the entrepreneurial mindset, balancing ambition with presence, and why stepping back from the grind actually produces better results. Plus, James opens up about redefining success through family, service, and impact. What You'll Learn How grounding (earthing) works and why athletes are using it for recovery The science behind grounding's impact on sleep quality and athletic performance How to integrate grounding practices into your daily life and training routine James's journey from health-focused upbringing to founding multiple wellness ventures The entrepreneurial lessons learned from building Premium Grounding in a competitive market Why slowing down and removing yourself from "the grind" actually produces better results Redefining success: Family, presence, and a life of service How to balance ambition with presence as a founder and parent TImeStamps: 00:00 - Intro & Sponsors 00:03 - Guest Introduction 00:04 - Childhood & Entrepreneurial Roots 00:08 - Building Premium Grounding 00:12 - Grounding Science & Athletic Performance 00:16 - Wellness Entrepreneurship & Business Lessons 00:20 - Ambition vs. Presence: The Entrepreneur's Dilemma 00:23 - Redefining Success 00:25 - Where to Find Premium Grounding 00:27 - Affiliate Link & Upcoming Events 00:27:45 - Closing & Final Thoughts Guest Bio James McWhinney is a Melbourne-based wellness entrepreneur focused on human optimization and health innovation. As founder and CEO of Premium Grounding, he builds practical solutions to real-world well-being challenges. James is dedicated to making grounding and earthing accessible at home through innovative products designed to improve recovery, sleep, and overall health. With a background in multiple health ventures and a commitment to helping people optimize their performance, James brings both scientific insight and entrepreneurial experience to the wellness space. PremiumGrounding.com Instagram: @PremiumGrounding TikTok: @PremiumGrounding PremiumGrounding.com/blog Kristen's affiliate link Discount CODE: KOFIT  Connect with T&T: IG: @TurmericTequila Facebook: @TurmericAndTequila Website: www.TurmericAndTequila.com Host: Kristen Olson IG: @Madonnashero Tik Tok: @Madonnashero Website: www.KOAlliance.com WATCH HERE MORE LIKE THIS: https://youtu.be/ZCFQSpFoAgI?si=Erg8_2eH8uyEgYZF   https://youtu.be/piCU9JboWuY?si=qLdhFKCGdBzuAeuI https://youtu.be/9Vs2JDzJJXk?si=dpjV31GDqTroUKWH

⬥EPISODE NOTES⬥ What happens when a cybersecurity professional knows exactly what's wrong but can't get anyone to act on it? It's a problem that affects security teams across every industry, and it's the central question driving Josh Mason's new book, Speaks Security with a Business Accent. In this conversation, Josh Mason joins Sean Martin to unpack why technical accuracy alone doesn't move the needle and what it takes to communicate security in terms the business actually understands. Josh Mason brings a perspective shaped by years as an Air Force pilot and cyber warfare officer, where mission-first thinking wasn't optional, it was survival. As a safety officer, he studied aircraft mishaps, analyzed black box recordings, and learned that risk awareness doesn't mean risk paralysis. The same philosophy, he argues, applies to cybersecurity: teams can acknowledge risk without letting fear of failure prevent them from supporting the mission. Drawing from books like Dale Carnegie's How to Win Friends and Influence People, The Phoenix Project, and The Goal, Josh Mason structured his own book as a narrative, telling the story of a CIO who transforms a disconnected security team into one that communicates effectively with colleagues, leadership, the board, and eventually beyond the organization. A recurring theme in this conversation is the danger of perfection as the enemy of progress. Josh Mason uses the Iron Man analogy of building an imperfect prototype, flying it, learning from the failure, and iterating, to argue that security teams need to embrace a similar mindset. DevOps teams have already adopted this approach, and security can learn from it. Inaction for perfection's sake, he warns, isn't going to get anyone anywhere. The conversation also examines whether the cybersecurity industry does enough to learn from its own incidents. Unlike aviation, where the FAA and NTSB mandate rigorous post-incident analysis, cybersecurity lacks a centralized authority enforcing that same discipline. Organizations like MITRE, Verizon, and Mandiant publish valuable trend reports, and the data is there for those willing to use it, but it ultimately comes down to individual responsibility and leadership within each organization. For anyone who has ever felt technically right but strategically sidelined, this conversation offers a practical lens on bridging the gap between what security teams know and what the business needs to hear. ⬥GUEST⬥ Josh Mason, Author of Speaks Security with a Business Accent | Air Force Veteran, Cybersecurity Professional, and Founder of Noob Village | Website: https://www.mason-sc.com | On LinkedIn: https://www.linkedin.com/in/joshuacmason/ ⬥HOST⬥ Sean Martin, Co-Founder at ITSPmagazine, Studio C60, and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | Website: https://www.seanmartin.com/ ⬥RESOURCES⬥ Speaks Security with a Business Accent by Josh Mason | https://www.mason-sc.com The Future of Cybersecurity Newsletter | https://www.linkedin.com/newsletters/7108625890296614912/ More Redefining CyberSecurity Podcast episodes | https://www.seanmartin.com/redefining-cybersecurity-podcast Redefining CyberSecurity Podcast on YouTube | https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYq ⬥ADDITIONAL INFORMATION⬥ ✨ More Redefining CyberSecurity Podcast:

Stress. We all feel it in some way…big or small. And it's not that stress is actually bad. It's that under-recovered stress is potentially deadly. This week on the IMPACT SHOW, we're talking about something every single one of us deals with — stress. And not just surface-level stress. I'm talking about the kind that builds quietly over time. The kind that high performers carry. The kind that can cost you your health if you're not careful. My guest today is Derek Clark — performance coach, speaker, and founder of the Stress Recovery Game Plan. Derek's story will stop you in your tracks. In his 40s, after years of operating at a high level, he was diagnosed with high blood pressure… which led to open-heart surgery… which was followed by a cancer diagnosis. This isn't theory. This is lived experience. And what he discovered is something we ALL need to hear — stress isn't the enemy. Under-recovered stress is. This episode will challenge you, wake you up, and equip you with tools you can use immediately. In this episode, you'll hear and learn: The difference between strategic, tactical, and responsive stress — and which one is silently draining most high performers. Why "chronic stress" is really under-recovered stress — and how to start correcting it. Derek's powerful 4-step Stress Recovery Game Plan to regain balance daily. Why mindset and sleep are the two most important levers you can pull starting tonight. Practical strategies to improve recovery — from HRV awareness to breathwork to building a better pre-sleep routine. The "Flip the Coin" mindset tool to reframe setbacks and turn adversity into fuel. Some of the questions inside this week's IMPACT SHOW include: You've used the term "stress-oholic." What do you mean by that—and how did you realize you were living that way? Most people think stress is the enemy. You say stress is misunderstood. What do most of us get wrong about stress? How do you personally define stress today, and how is that definition different than the typical "stress is bad" narrative? Can you walk us through what stress is actually doing in the body—physiologically—when someone feels anxious, overwhelmed, or stuck in overdrive? At what point did you realize you didn't need more stress management… you needed a recovery strategy? Can you break down the 4 steps of the Stress Recovery Game Plan™ and what each step helps people do? What are some of the 7 recovery tactics inside the Stress Recovery Game Plan, and which ones tend to give people the fastest results early on? If someone is in a season of life where stress feels nonstop—work, family, health—what's the first "small win" you'd recommend to start regaining control? What do you say to high performers who feel like recovery is "lazy," "soft," or something they'll do later when life slows down? Here's the bottom line: you don't need less ambition. You need better recovery. If you're building something big — a business, a career, a family, a legacy — stress will be part of the equation. The key is learning how to balance it so it builds you instead of breaking you. If this episode hits home, share it with someone who needs it. Post it to your story. Text it to your business partner or spouse. And if you're serious about elevating your health and performance this year, take one action from this episode and implement it TODAY. I hope you enjoyed today's episode.  IG: @ToddDurkin @derek.r.clark FB: @ToddDurkinFQ10 #StressRecoveryGamePlan #Ep468 Derek Clark is a stress recovery expert and speaker who helps individuals regain balance, reduce health vulnerabilities, and enhance day-to-day performance. He draws on his own experience navigating two rare health conditions, challenges he attributes in part to the cumulative effects of chronic, unbalanced stress. His story of overcoming adversity led to a complete reevaluation of how we respond to stress and how we recover from it. Derek is a licensed athletic trainer and master sports performance coach with over 25 years of experience working with athletes and high performers. He is the founder of Grizz Athletic Performance and Recovery, a company focused on physical and mental development, injury rehabilitation, and sustainable recovery strategies. He also serves as the Director of Athletic Performance and Wellness at the Greater Pittsburgh Sports Complex, where he applies the same principles of stress recovery, performance enhancement, and holistic well-being with athletes, professionals, and teams. Through his Stress Recovery Game Plan™, a four-step daily framework supported by seven key tactics, Derek empowers individuals to redefine their relationship with stress and build a resilient internal environment—mentally, emotionally, and physically. His approach speaks to the everyday challenges faced by employees and leaders alike, helping them feel, perform, and live better. He believes everyone is an athlete in the game of life—and his mission is to help them recover like one. You can contact Derek at www.StressRecoveryGamePlan.com or DM him on Instagram at @derek.r.clark   P.S. #1. JUST ANNOUNCED: Todd Durkin 3.5 Day Mentorship Coming Up May 14-17th … BIG NEWS out of San Diego. We just announced our 20th 3.5 Day Mentorship (our first one in 7-years!!) coming up May 14-17, 2026. If you are a fitness business owner or trainer/fitness business owner looking to ignite to your next leve and amplify your results, income, influence, and IMPACT, check out all the DETAILS here. This is not a conference. And it's not a "retreat" per se. It's an intensive experience built to give you clarity, refocus your fire, and help you grow your business in a way that fuels your life instead of draining it. It's an absolute game-changer!! ONLY 20-SPOTS Available!! [SIGN UP TODAY!]   P.S. #2.  TD MASTERMIND – Are You Ready to Level Up? Are you a fitness pro, coach, or leader who KNOWS you're capable of more? The TD Mastermind is where high-performers go to sharpen their leadership, scale their business, and grow personally. Between live retreats, monthly coaching calls, and deep business & life strategy sessions, this is where you stop playing small. Our Platinum Retreat is happening March 26–29 and it's going to be one for the books!!  If you're ready to step into your BEST season yet (and want to be at THIS retreat), go to: [Schedule a Call Today!]   P.S. #3. JOBS AVAILABLE!  IMPACT-X PERFORMANCE – SAN DIEGO IS COMING! We are launching IXP San Diego in March and we are building something SPECIAL. This is not just another gym. This is a movement. A lighthouse. A culture of excellence. If you want to train, recover, grow, and be part of a world-class fitness family—stay tuned. Doors are opening soon and we cannot wait to serve this city again. (If you apply for any of the positions, please share in the Subject Line what role you are applying to): Personal Trainer/Coach Positions. While we are not opening until February 2026, we are currently accepting applications as we prepare to Build a World-Class Team of Trainers starting in January 2026. If you are trainer/S&C coach who is looking for a great opportunity to change lives in San Diego, CA, now is your opportunity to be part of our team. I will be personally leading this group of coaches who will serve in both personal training AND large-group training roles. More Details / Apply Now Here! Stretch Therapists. We will have our signature hands-on "IMPACT Stretch Flow" sessions complimenting our training & recovery services. If you are already certified in FST or other stretch therapy (or you're a coach who wants to learn hands-on manual stretching of our clients/members), APPLY TODAY Massage Therapists. Massage therapy has been part of my fitness offerings since Day 1 over 25-years ago. And it's only MORE important now. We WILL have incredible Massage Therapy available at IXP-San Diego and we are exciting to share the power of touch. APPLY TODAY Directors of First Impressions. We love our "Directors of First Impressions" as they play a crucial role in setting the culture and offering extreme positivity, encouragement, and support to our clients/members. If you feel you could be a great addition to our San Diego location, please apply. APPLY TODAY Visit this page to get all the information or to APPLY today… HERE!

At 22-years-old, Madison Dowd bought Ludivine, a long-standing Upper East Side boutique, through BizBuySell.com. Instead of starting a brand from scratch, she stepped into an existing business with loyal customers, real inventory, a balance sheet, and an unwavering belief in the future of retail.This conversation gets into what it actually looks like to run a multi-brand fashion boutique today — from buying decisions and trade shows to navigating instinct versus data. We also talk about learning a customer and buying patterns, what makes the Upper East Side the most valuable retail landscape, and the brands flying off her shelves. Timestamps:01:30 — Buying Ludivine at 22: Why she chose to purchase instead of start from scratch05:45 — Finding the business on BizBuySell and stepping into an existing P&L10:00 — Learning before changing: understanding a legacy customer base14:40 — The Upper East Side shopper: loyalty, psychology, and neighborhood dynamics19:15 — Buying strategy: trade shows, inventory bets, and seasonal planning23:50 — Instinct vs. data: when to trust your gut 28:00 — Social media's role in a brick-and-mortar business30:45 — What actually makes a multi-brand boutique sustainable todayShop Ludivine https://boutiqueludivine.com/Follow Madison on Instagram https://www.instagram.com/madisondowd/Follow Madison on TikTok https://www.tiktok.com/@shopgirlmadisonLet's Get DressedYouTube: https://www.youtube.com/@livvperezInstagram: https://www.instagram.com/letsgetdressedpod/Newsletter: https://substack.com/@livvperezLiv Perez Instagram: www.instagram.com/livvperezTikTok: www.tiktok.com/livv.perezShopMy: https://shopmy.us/livvperez Hosted on Acast. See acast.com/privacy for more information.