Influencing the Influencers

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Influencing the Influencers is not your average Marketing Podcast. Your host Sara is out to rebrand Influencer culture, for the better. She'll be discussing the current landscape for influencers and deep dive with guests to learn more about how they are

Sara Kragness

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    • Jun 29, 2022 LATEST EPISODE
    • monthly NEW EPISODES
    • 30m AVG DURATION
    • 19 EPISODES


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    Latest episodes from Influencing the Influencers

    Lizzo Got Called IN: Let's Talk Accountability and Call Out Culture

    Play Episode Listen Later Jun 29, 2022 24:53


    Recently, Lizzo fans went to listen to her new song "Grrrls" and within seconds they were hearing her use a slur that has historically - and is still currently - used against folks with cerebral palsy and other conditions that cause uncontrollable sudden movement. The reactions were mighty and many fell back into the defensive and called for the de-platforming of Lizzo. Meanwhile, others -  mostly Black, Indigenous, People of Color, took a new route, and called this comrade in for education and an opportunity to make amends.  In this episode I break down these two reactions, and analyze when and why it is necessary to employ call - in practices instead of call out, when address harm caused by someone. Learn More Learn more on Loretta Ross Watch Loretta Ross' lectures on Call In CultureFollow Imani Barbarin (crutches_and_spice) View Sara's Video on Everyday Slurs Support the show

    Bloom Local with Luc Abbott

    Play Episode Listen Later Jun 8, 2022 35:04


    Influencing isn't all about the digital and this week we are talking with Luc Abbott who is the founder of Bloom Local Guide which connects the digital business space and our local region small businesses in one place - all based on shared values!  I talk with Luc, who changed his name after this was episode recorded, about the inspiration behind the Bloom Local Guide and how he is connecting digital and hyper local for community building . Enjoy this conversation and we hope it can inspire you to look local for community in the unexpected places, and if you are so compelled - please reach out, we'd both be happy to connect with you! Visit the Spring/Summer Bloom Local GuideRead The Featured Article about Crip Consulting & Bet on Black (My Family!)  Follow Luc Abbott and the Bloom Guide on IG Support the show

    Roe v. Wade + White Supremacy on the Left

    Play Episode Play 29 sec Highlight Listen Later May 11, 2022 34:14


    In the wake of the leaked Supreme Court decision that signals the likely overturning of Federal Protections from Roe v. Wade, there has been a lot of - understandable- reactions. But being reactionary and quick to act without the necessary preparations leads to a lot of trouble - and fast. This episode is going to take on the responses I've witnessed over the last week to the leaked draft opinion and use the White Supremacy Culture document  by Tema Okun and the late Kenneth Jones to help me break down how these responses by particularly cis- white- women  are still rooted in WSC. Then I'll use the solutions provided to help us then begin to imagine new ways to respond and fix the mistakes we have collectively made through our community organizing efforts in the past. Community Orgs  & Abortion Funds to Support Sister SongIndigenous Women RisingChicago Abortion Fund Lilith Fund Visit the National Network of Abortion Funds to find more places to support! Support the show

    The Future Is Access w Alexa Heinrich

    Play Episode Play 38 sec Highlight Listen Later Apr 18, 2022 49:24


    In this week's episode I catch up with a former colleague, Alexa Heinrich, who has gone off and been making waves for folks in the Digital Marketing, pushing folks to consider how accessibility is built into their social media. We discuss her forthcoming book and the free complimentary website, Accessible Social - which provides robust education for all social media users to make their content more inclusive for all. We also got into what good access in media can manifest as - doing a case study of a recent Jeep Ad.   But it's not an Influencing the Influencers episode without us digging a bit more into the complexities of digital media. Alexa helps continue the conversation I had with Isa in episode 12 "Digital Gardening", helping us consider HOW we go about the algorithms that force us into self censorship when also considering  access and inclusion. This conversation is so rich and "felt like two friends catching up" - which is what Alexa shared with me when we finished recording. I couldn't agree more! Listen into this convo and follow Alexa on Twitter (she's staying regardless of Musk)!   Other Creators Mentioned To Follow:@merylkevansSupport the show

    Trust The Process

    Play Episode Listen Later Apr 11, 2022 14:56


    Just like the seasons, we all go through cycles. However, for us it is less of a direct timeline with predictability -  and more like a series of cycles going at different speeds, for different areas of our complex lives. It's no wonder that we can start to feel "stuck in the middle" of our growth, and that is exactly where I am right now.  Let's chat about these cycles, briefly touch in on Human Design,  and  explore how we can become comfortable in the uncomfortable. Check out the Buzzfeed Article Mentioned Support the show (https://www.patreon.com/itipod)

    Radical Inclusivity with Madeline Gregg

    Play Episode Play 18 sec Highlight Listen Later Apr 4, 2022 34:49


    From Mommy Blogger to Certified Intimacy Coach and Queer Sex Educator to now CEO of a Menstrual Cup Line - Madeline Gregg has done a lot over the last five years to help increase access and understanding of sexual education; focusing on LGBTQ and Trans communities specifically. Then she made the viral TikTok video that launched this next phase of her career, jokingly referring to a menstrual cup as a "vampire shot glass".  Now, Vampire Shot Glass ™ is Madeline's newest band and is gearing up to take on the Period Industry by storm. Focused on creating radical inclusivity for "people who period". With Trans identified models, gender neutral instructions, and even the humorous approach to packaging in a coffin shaped box, she plans to refocus the conversation around periods to be finally one for everyone who menstruates. Join me as I talk with Madeline as she launches her Kickstarter for the cup where she shares with me how this venture came to life, her hopes for the future of the sex industry within her new role as CEO if Vampire Shot Glass, and what "radical inclusivity" means to her. Support the Vampire Shot Glass Kickstarter Visit the Vampire Shot Glass Website Follow Madeline on TikTok and InstagramFolks Mentioned to Follow: @mommacusses Support the show

    Digital Gardening w. Isa Segalovich

    Play Episode Listen Later Mar 27, 2022 69:31


    The design choices of a building may not mean much to the common passerby - but for this week's guest Isabella Segalovich aka @interstellar_isabellar  even the most subtle of architecture and ornament can speak volumes about the historical and political ideologies behind those who brought the space to life. This content is what her page is centered on, aiming to help everyone to recognize the ways  ornament and design contribute to culture for many communities and how the dismantling of these traditional styles has been inherently tied to white supremacy and facism. Isa has been doing incredible work for the last year and has amassed over 150,000 subscribers on TikTok.  Listen to learn how her platform has grown and how she has personally made Ben Shapiro angry. (What a win!) This convo goes deep - we discuss accountability and call-in vs call-out culture, briefly visit the 'womblands', take a look at ornament from a historical and interpersonal perspective,  and get into self-censorship on platforms that make it hard to fully engage in conversations around tough topics - like fascism and Nazis. In this episode we mention the following creators who are 100% worth supporting: @ellaequeue @ sunnydaejones@navajorocks@diamond_dog74@mesterspets@thanpersandSupport the show (https://www.patreon.com/itipod)

    The Reality of Building A Following

    Play Episode Listen Later Mar 18, 2022 16:22


    In the last year, my TikTok went from less than 5000 followers to over 22k, but that number isn't necessarily the best gauge for understanding my community (or anyones for that matter). In this episode I dig into the truth behind my follower count, what it means to be the human behind a larger account, and what folks should consider if they want to dive into the world of content creation if your follower count isn't everything we've hyped it up to be. Plus, I'll share a few takeaways from the 'Womblands', you won't hear these thoughts from me anywhere else - because that's a HOT mess I don't want to touch elsewhere. As always, check out my TikTok if you want to join the other 22k weirdos who find me engaging. (JK Love you) AND I officially hit 500 followers on IG  so that's a nice rounded number - don't mess it up. Support the show (https://www.patreon.com/itipod)

    Prioritize Joy: A Birthday Special!

    Play Episode Listen Later Mar 11, 2022 15:07


    How can we find way to incorporate joy into our daily routines when it seems so much is 'bad' in the world? Join me to unpack this in this week's episode. Plus, learn how I am centering joy to celebrate my 29th Birthday as this show is released (3.11.22). Wanna send some love? My Cash App and Venmo are @ThatHomoOverThere Plus, head over to IG & TT this weekend to get some insight into my Birthday Weekend! Support the show (https://www.patreon.com/itipod)

    Resting is Necessary

    Play Episode Listen Later Mar 4, 2022 12:49


    Over the last few weeks, I've found myself reminding others (and really, myself) that rest is indeed necessary to sustain our work. But what makes rest truly revolutionary? And does that revolutionary status change depending on who is resting?  I'll talk about all that, and more, in this episode. As mentioned, check out these readings to learn a bit more from those who have inspired me, including The Nap Ministry and Audre Lorde. And this incredible read  from Refinery29 writer Kathleen Newman-Bremang, which also helped inspire the thoughts I shared here. + a quick note for after the episode - I want to clarify that action can also be done in the form of active passive resistance, which from an outside view,  can also look like rest. These tactics are incredibly powerful, especially within BIPOC and Black communities whose bodies have been commodified for centuries, and shouldn't be discounted. Support the show

    The Secret Sauce with Anela Malik

    Play Episode Listen Later Feb 25, 2022 51:35


    Join me as I talk with Anela Malik (@feedthemalik) about leaving her career as a diplomat to pursue FT Influencer life and create digital spaces that "embrace imperfection, nuance and wonder through food and travel". We'll discuss what it really means to have that coveted blue check - spoiler: it's not a guarantee or certainty that you'll be receiving cash checks too. Come learn about this incredible influencer, how she approaches her work, and get inspired to change your approach.  ------------------To Enter The Launch Giveaway- EXTENDED - ENDS Feb 28th! 1. Subscribe2. Rate the show3. Join the email list!Support the show

    The Big F's: Fear, Failure, & F**kin Up

    Play Episode Listen Later Feb 18, 2022 15:38


    Why do we keep ourselves back from doing things we know intuitively could be good for our personal growth? Fear.  In this episode I'll share a bit about how I'm currently facing my fears and then tackle the biggest F of all, F*in up.  I'm covering how to actually address your mistakes to keep "cancel culture" at bay.  Some Quick Updates: The Launch Giveaway is Extended! Be sure to Rate & Subscribe to the show and then head to the link in our Show Description to Get On The Email List, that's how you can let me know what you want to be entered into!  Read Jeremy Schneider's Tweets @J_Schneider from Feb 6 & 9th 2022. Support the show

    Why should we change "Influencer Culture?" Pt 2

    Play Episode Listen Later Feb 12, 2022 14:36


    In the follow up from ep. 1, we go deeper into the larger social implications of the way influence is wielded currently and create space to envision a different form of influencer as well.  Remember, dreaming is a radical act.  Do you want to work with me?  Sign Up for a Free 30-min Alignment Meeting ------------------To Enter The Launch Giveaway  1. Subscribe 2. Rate the show  3. Join the email list!This episode was sponsored by Nate Ishe Lappegaard of The Kite + Dart GroupJoin The Community Discord for Exclusive ContentSupport the show

    What is "Influencer Culture?" Pt 1

    Play Episode Listen Later Feb 12, 2022 11:09


    In the first installment of this podcast, Sara will share her thoughts on how we arrived to this place of influencer marketing and why it must be changed.This is the first part of this conversation. Do you want to work with me?  Sign Up for a Free 30-min Alignment Meeting ------------------ To Enter The Launch Giveaway- EXTENDED - ENDS FEB 28th!    1. Subscribe 2. Rate the show 3. Join the email list!This episode was sponsored by Taylor Jo Oxley of  The Kite + Dart Group.Support the show (https://www.patreon.com/itipod)

    The Rise of the Micro Influencer with Kayla Wright

    Play Episode Play 23 sec Highlight Listen Later Feb 12, 2022 45:36


    In this interview guest Kayla Wright shares her insights as the Social Media Marketer for  The Kite + Dart Group.    We'll discuss the value of a well curated community and where we think the tides are turning on old school marketing tactics, making room for micro influencers to take center stage. Learn More About The Kite + Dart Group ------------------ To Enter The Launch Giveaway 1. Subscribe  2. Rate the show 3. Join the email list!This episode was sponsored by Karen Bartlet of The Kite + Dart Group.  Follow Kayla Wright on TT & IG @thekaylawright Join The Community Discord for Exclusive ContentSupport the show

    Lead From The Margins: A Disability Justice Primer for Influencers

    Play Episode Listen Later Feb 12, 2022 11:50


    In this episode, Sara gives an introduction to Disability Justice and how it can be used to understand the way influencers can use this framework to better understand the challenges that marginalized people face when trying to build a digital following.   Learn More About Sin's Invalid ------------------  To Enter The Launch Giveaway - EXTENDED - Ends Feb 28th!   1. Subscribe 2. Rate the show 3. Join the email list! This episode was sponsored by Carin Huebner's Spiritual Direction Services Follow Carin's Spiritual Direction Work on IG @carinhuebner Support the show

    Forever In Process with Carin Huebner

    Play Episode Play 17 sec Highlight Listen Later Feb 12, 2022 60:36


    In the final episode for the Show Launch and Giveaway Series, Sara and Carin Huebner discuss what it means to challenge the norms around influencers being "complete" and a finished product rather than a human who is always in development. Carin also discusses what it means to work in the sacred space of providing both Personal Development services around Podcasting and Spiritual Direction services, and she gets vulnerable to share that she is working through her own dialogues around influencer culture and marketing such delicate services. Follow Carin's Podcasting work on IG @publicgood.media Learn More About Public Good Media ------------------ To Enter The Launch Giveaway- EXTENDED - ENDS Feb 28th!  1. Subscribe 2. Rate the show 3. Join the email list!This episode was sponsored by Carin Huebner at Public Good Media.Support the show (https://www.patreon.com/itipod)

    Work with Yourself First w. Marisa Zimmerman

    Play Episode Play 20 sec Highlight Listen Later Feb 12, 2022 37:47


    In this episode, we talk with Marisa Zimmerman who is known on TikTok for yelling "THAT'S DEMONIC".  But that's only one side to this incredible influencer. We talk about being Disabled and owning a business, the need for community, and why intersectionality matters in all spaces. Get to know Marisa and learn from her experiences. Shop Marisa's Etsy -  Aunty Risa's Spiritual WaresTo Enter The Launch Giveaway 1. Subscribe 2. Rate the show  3. Join the email list! This episode was sponsored by Marisa Zimmerman on Marisa Taylor Photography and Aunty Risa's Spiritual Wares on Etsy. Support the show

    Get To Know Your Host

    Play Episode Play 33 sec Highlight Listen Later Feb 2, 2022 14:21


    Welcome to Influencing the Influencers! Listen to learn a bit more about the host of the show, Sara, and her motivations for producing this podcast. Plus, there are special details at the end to learn more about the launch giveaway - NOW EXTENDED THROUGH FEB 28th! To Enter The Launch Giveaway 1. Subscribe2. Rate the show3. Join the email list!Join The Community Discord for Exclusive Content Support the show (https://www.patreon.com/itipod)

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