Membership Site Lab: Actionable Tips & Advice on How To Build & Grow your Membership Site!

Action takers always win! Being at home now more than ever means... more time to work on my passion! I didn't have any plans to record a podcast episode this morning but I received an email from a customer this morning where he shared an email to show how something he did recently created an $800 sale that you can do very easily as well. Be sure to take a listen to find out what this customer of our membership plugin - DigitalAccessPass.com (DAP) said and why it was important for me to share this message with you today!  Episode Link: MembershipSiteLab.com/34

Involuntary churn does not just impact your revenue, it negatively impacts your relationship with the customer as well because they lose access to the product or service they are actively using without even realizing that their payment failed or their subscription was suspended or terminated. You can easily minimize involuntary churn using the right tools and strategy. Each payment processor is different and they deal with failed payments differently. Take a listen to this episode to learn how you can automate failed payment management that will allow you to minimize the friction customers may encounter during subscription renewals and will help drive down involuntary churn.

Recently one of our DAP customers contacted us as he wanted to know if there was way to implement a rewards-based membership model. Here's what he wanted to do... When users click on his facebook ad and land on his opt-in page, he wanted to gift those users 100 points. And he wanted to allow these users to use their points just like coupons on the checkout. A simple rewards-based model that's sure to help you increase your opt-in conversions. Because not only are you giving away a valuable freebie when they opt-in but on the top of that, they get a free gift that's extremely valuable because they could use it towards purchase of ANY products/services on your site. This is simply the kind of reward your customers will value the most. So how do you implement a simple rewards-based membership model like this? Take a listen to this episode to find out step-by-step how I helped this user implement this model in his membership site and how you can do the same.

Recently we received a pre-sales email from a user who asked some great questions about magazine subscription model. She said: I'm looking for a membership plugin that will do the following: - Person purchases a membership and gets access to the current month's content, but not previous months content. - As long as they are a member, they get ongoing content that is published each month on the first of the month. - I would want to have a Member's Area or Dashboard where they can view all the content that they have available to them. - I need a place like a Shop or a store page to show them previous month's content that they don't have access to, that they could purchase each one separately. Does your plugin support these features? Take a listen to this episode to find out my responses to her questions, what other membership plugin she had shortlisted, why she ended up choosing DAP over other plugins, and step-by-step how to implement this in your membership site!

You probably already know what is Product Chaining in DAP. With Product Chaining, you can set up rules in DAP to say, if a member buys Product A, also give them access to Product B. This is for 2 products on the same web site. Now imagine doing Product Chaining across two different web sites, each with its own DAP installation. It is basically cross-site product chaining. And this is exactly what you can do using DAP2DAP! You can have users automatically registered on the destination DAP site when they make a purchase on the source site or signup for free membership on source site. You can have users automatically removed from product on your destination site when they cancel their membership on the source site. You can also have DAP2DAP sync password / profile from one site to another! Take a listen to this episode to find out how I use DAP2DAP on my sites to deliver bonuses, upsells, order bumps and how you can do the same!

Users mistyping their email address on the checkout page is a big problem for online business owners. As mobile ordering is becoming common, this is becoming a huge problem as people have typos in the email more than ever before. So users complete purchase without realizing that they mistyped their email. After purchase, they look forward to getting started and expect some kind of purchase confirmation or a welcome email but that email never arrives. This obviously results in poor customer experience and often results in refunds and cancellations. Some may share their negative experience with others in the community. This can have an impact on your brand and can lead to lost sales. The good news is that we did our research and found a solution to this problem! Take a listen to this episode of "Membership Site Lab" to find out what I found from my research and how we've solved this problem for our users!

Today's episode is all about Paypal Instant Payment notification referred to as IPN. Paypal uses IPN to notify 3rd party systems such as DigitalAccessPass.com (DAP) when there's a successful subscription payment. It also uses it for several other events such as cancellations, refunds, payment getting suspended, failed payments. IPN is a critical part of subscription automation. If you run a membership site from where you sell subscriptions and offer Paypal as a method of payment on your site, you've probably run into IPN challenges from time to time. Problem #1: Users say they made the payment. You try to find the user by the name and by their email, but nothing shows up in Paypal. Problem #2: You can see that users have made the payment but they didn't get access to the membership product in your membership site. If membership automation worked as expected, access to membership should get unlocked automatically but sometimes even though subscription / recurring payment is successful in paypal, it does not connect with your membership platform, and as a result, users prematurely lose access to the product, resulting in upset and frustrated customers. When this happens, how do you figure out the root cause? PayPal definitely does NOT make it easy to troubleshoot IPN issues. So in this episode, I've broken down the solution to this problem in simple, easy steps that will certainly save you time and effort while dealing with PayPal IPN challenges. Episode Link: https://membershipsitelab.com/28/

I'm the co-founder of DigitalAccessPass.com (DAP) - a Membership Plugin for Wordpress. The higher is your Average Order Value (AOV), the more revenue you earn per customer. And AOV is just one of the "4 key metrics" you need to calculate before you can even get to CLV for your one-off products.  The CLV calculation for subscription products is a bit different than one-off products. And when you run a membership site from where you offer all sorts of products, you can't apply the same formula to calculate these numbers for different types of products. In this episode, I've broken down the CLV calculation (for one-off products and payment plans) into smaller, easy-to-understand, digestable chunks and explained each component used in the calculation in detail. Be sure to take a listen to this episode for all the details!

The Customer Lifetime Value (CLV) is a critical metric as it'll give you insight into how much a customer will spend over the course of their relationship with your business! It'll help you figure out how much you can afford to spend on customer acquisition and customer retention. The calculations are tricky when you have a membership site, and you sell both subscriptions and one-off products. The formula to derive these numbers for one-off products, subscriptions, payment plans, free/paid trials, etc, are all different.  Take a listen to this episode to learn why it's critical for you to monitor your CLV closely, how it can help you find your most profitable products and user base, and the formula that you can use to calculate it for different types of products.

In the past 10 years, I've worked with hundreds of membership site users. One of the questions that people often ask us is: "Can I use your membership plugin to deliver my courses or do I also need purchase a LMS?". Membership plugins and LMS have some distinct features and they also have some overlapping features. So my answer used to be... "Use both LMS and a membership plugin as it'll allow you to maximize your profits and scale your business". My answer is different now... We have now added several amazing online course management features in DAP! Listen to this episode to find out what features we have added, why we added these features, how it's different from a full-fledged LMS platform, and the pros and cons of using a LMS vs using just DAP to create, manage and deliver your online courses! 

Are you ready to gamify your Podcast to grow your audience? This is part 2 of a series of episodes on gamification where I've shared 2 simple gaming techniques to build and grow your podcast audience. Gamification's power comes from the fact that it speaks to our most automatic drives such wanting to do well, a gentle nudge to keep pushing, rewards, points, healthy competition, wanting to win, sense of achievement and so on. Take a listen to learn how you can leverage simple gaming techniques to increase your podcast listens and subscribers. Episode Link: https://MembershipSiteLab.com/24

This is part 1 of a series of episodes on gamification where I will share actionable tricks, tips & strategies that will help you nail gamification in your online business. Gamification is all around us — from marketers who use games to attract consumers to companies that leverage gamification to train employees. Gamification's power comes from the fact that it speaks to our most automatic drives such wanting to do well, a gentle nudge to keep pushing, wanting to win, reward, points, healthy competition, sense of achievement and so on. Are you ready to gamify your business? Take a listen to episode #23 of "Membership Site Lab" to learn how you can incorporate game-elements in your online business to engage, educate, entertain and convert! Details here: https://MembershipSiteLab.com/23

In today's marketplace, where it's so hard to stand out from your competition, where you've to have to constantly come up with creative and smart ways to keep your audience engaged, what's that one thing that can help? Gamification! I'll be speaking at this year's podcast movement event in Florida and the topic of my presentation is... "gamification"! It's all about incorporating gaming elements to non-gaming situations to create excitement and increase engagement. And giveaways are a big part of gamification strategy. As I was doing research for this topic, I stumbled upon a giveaway campaign from a well-known marketer, Ezra Firestone. So I took a closer look at his funnel and was intrigued by the strategy he was using to get more people to participate. I've shared the strategy and also all the details from my recent giveaway in this episode of "Membership Site Lab"!  Episode Link: https://membershipsitelab.com/22

Selling online is getting harder and harder. People spend so much time endlessly tweaking the style and design of their websites that they have no time to work on things that actually matter. In this episode, I've shared tips and strategies that are proven to work and are sure to help you increase your revenue by at least 5% - if not more, using Order Bumps! And by the end of this episode, I'm sure you'll agree with me when I say: "You are NOT just a "funnel away. You are just an "Order Bump" away!" Here are some things to keep in mind as you design your bump offer. => People are willing to pay for convenience (a product or service that allows them to do things faster and saves them time, money and effort. For e.g, installation, setup, 30 min consultation, DFY, etc). => Impulse purchase - something they want and need, and with a great discount, you make it a no-brainer, impulse buy. Take a listen to the full episode as no one has shared order bump strategies and secrets the way I have done it in this episode of "Membership Site Lab"! If you like this episode, please share with your friends and followers and tag me so I can personally thank you for spreading the word :-). Also, look for "membership site lab" (3 words) in your favorite podcast app and subscribe to it as this way you won't miss any future episodes. Episode Link: https://membershipsitelab.com/21

Launch weeks inevitably end up being crazy, stressful times. We tend to give ourselves less time than what we need, and that certainly adds to the stress. As you may know, we recently launched a help desk plugin called DAP Ticket. My kids had their spring break the week before my launch. So we took some time off for a family vacation. We got back home on Monday night and my launch was on Wednesday!  I had just 14 hours to put things together for my launch!  But there was no panic, no stress! So what's my secret to a stress-free launch?  I lean on my bag of simple tricks and shortcuts for my launches and it works every single time! I'm able to do things quickly and effortlessly without compromising anything.  In this episode, I've shared all of my launch secrets! Take a listen! Show notes @ https://membershipsitelab.com/20

Say you are starting out. You are not making any money yet. How do you keep your membership site costs low while using a setup that allows you to scale your site easily as your membership site grows? What are the bare minimum things you need to run a membership site? That's exactly the topic of this Membership Site Lab Episode (Episode #19)! Here's what you will learn in this episode: 1. Webhosting Platform Say that you don't want to spend $60-$100 each month on a cloud-based (VPS) hosting. Can you go with a shared hosting plan for your membership site? What are the potential problems with a shared hosting account that you need to be aware of and the best ways to address them? 2. Wordpress themes What happens if I start with one theme but decide to change it later? What themes do you recommend and why? 3. Email Platform Do I need an email platform or can I send emails through a membership plugin like DAP? What are the pros and cons of using DAP to create and send out emails to your subscribers vs a full-fledged ESP like Aweber, ActiveCampaign, ConvertKit etc? 4. Is an LMS a must-have if I want to offer online courses or can I do it using DAP? What are the pros and cons of using an LMS vs just a membership plugin like DAP for my online courses? 5. What are my options for a scalable and robust membership plugin? What do you recommend? Not a good question to ask me :-). My answer is always - DAP, DAP and DAP :-). 6. Shopping Cart Platform You've a membership site. You want to sell products. You want to accept payments. You want to give your users an option to pay using Paypal or pay using their credit card. You want to give users access to your products when the payment is complete. You want to automate the whole process. But you're just starting out and don't want to spend a ton of money on a cart platform. What are your options? 7. Forum / Community software What do you recommend? When should you add a forum to your membership site? 8. Audio, Video, PDF and other files How do you store, protect and deliver these files from your membership site? This is a great episode for all membership site users - regardless of whether you are just starting out or have an established membership site. And don't forget to share with your friends and followers and subscribe to this show. Look for "Membership Site Lab" in your favorite podcast app and hit subscribe!

Listen to this podcast to learn: 1. Why I'm re-branding my podcast and what I'm calling it now. 2. The new format of my podcast and how it'll help you. 3. What's the purpose of this podcast. 4. Whether it's a trial offer, ebook, checklists, a video library, an action or execution plan, a lead magnet, an online course, or an ongoing subscription, you can deliver it all from a Membership Site, using a Membership Plugin. Then why do you need a Learning Management System (LMS)? Take a listen to this episode to learn the differences between the two, the overlaps, and how to leverage BOTH to Create a Powerful & Profitable Membership Site. 

Successful login is key to creating a happy membership experience for your members. If the login stuff is not working right, it's going to frustrate your members more than anything else and they will lose trust in you because they can't access what they were promised when they purchased your product. So making sure that your login process is seamless and problem free, is critical to the success of your membership site. In this episode, I've shared 8 simple tips that will help you create a great login experience for your members: 1. How does the login work for people who have multiple products versus a single product? 2. Where should you send members after they login? 3. How do you tell the login form where to redirect users when they login? How do you configure that? 4. How you can prevent frequent login timeouts. 5. Should you create product-specific login page or one login page for all products? 6. How do you login and test user experience if you don't know member password? 7. How you can troubleshoot login issues. 8. How you can customize login form and messages. And more... Be sure to take a listen!

The General Data Privacy Regulation (GDPR) will have a very big impact on the way marketers store, manage or process the personal data of EU citizens. Be sure to listen to this episode to learn how to make your Membership Site GDPR-Compliant in a few simple and easy steps! Here are the 10 Key Items that I've shared in this Podcast: 1. What are the different options available in DAP to help you get GDPR-complaint. 2. How to deal with existing members that dont have a GDPR status. 3. How you can capture GDPR compliance date. 4. How you get GDPR members to update their status in the members area. 5. How you can automatically capture GDPR status at the time of member login. 6. How you can create a GDPR terms page using a shortcode. 7. How you can update your frontend pages to be GDPR compliant.  8. What you need to say on your privacy policy page for your membership site. 9. How you can export a csv list of GDPR status and compliance details of your members. 10. How you can test GDPR options on your frontend pages if you're not from a GDPR country. Be sure to take a listen!

The General Data Privacy Regulation (GDPR) deadline is 25 May 2018. GDPR will have big impact on the way marketers store, manage or process the personal data of EU citizens. Be sure to listen to this episode to make your Checkout Pages GDPR-Compliant! This episode of DAPCast will help you prepare your Checkout Pages - Powered by SmartPayCart.com - GDPR Compliant, in a few simple and easy steps! Listen to this episode to find out: 1. How to enable GDPR options globally for your SPC site. 2. How to configure SPC to send you an email when a GDPR user declines to give you consent. 3. How to add your country to SPC GDPR list for testing purposes. 4. How to add a GDPR terms section to your checkout page. 5. How to customize the GDPR terms. 6. How to check the GDPR consent "date and time" in the user's DAP profile. And more...

Protecting your website does not have to be an expensive affair! In this episode, I talk about specific plugins that you can download for Free but will provide you with almost the same level of security as some of the paid plugins. Listen to this episode to learn about: * The Key security plugins and options that are available to you for FREE. The goal of this episode is to educate you about the TOP few free and paid security options so you can come to a decision based on your specific needs and budget. * Free plugin that you can use to block specific countries from accessing your site in the event of a hack! * Free plugin that will allow you to block undesired spam comments, trackback and pingback spam! * Free plugin that will allow you to hide your Wordpress login page without causing conflicts with other plugins. * Wordfence Premium vs Wordfence Free Plugin! What should you use? * How you can combine Wordfence free plugin with a few other free plugins to get almost the same level of protection as Wordfence paid plugin!

WordPress security is about risk reduction, not risk elimination. It's about making it really really hard for hackers to attack your website. This episode of DAPCast is intended to educate you on some basic security tips, techniques and actionable steps that will help to improve your security and reduce the risk of an attack. Listen to this episode to find out: * The key differences between Wordfence and Sucuri's Application Firewall. * What's better and why? * What's that one CRITICAL thing that you MUST implement if you use Cloud-based Firewall? * Currently Sucuri's basic plan costs $200 dollars a year for ONE website. I'v shared a simple tip on how you can get the best protection while saving money. * Learn the answers to all of this, and MORE, in this value-packed DAPCast episode!

This episode is part-2 of my interview with Torey Lynn where we talk about problems and challenges that a majority of membership site owners face and the best ways to overcome these challenges and build a long lasting membership site! This is not a typcial interview. It's more of a conversation where we talk about a wide variety of membership site topics that will keep you interested till the very end because we talk about problems and challenges that a majority of membership site owners face and the best ways to deal with it using our own experiences. This episode is well worth your time. Some of the things we discuss are: 1. Why Torey uses ConvertKit and stopped using Aweber? 2. How she generates traffic to her website. 3. The problems software product owners face with Facebook group. 3. Why she uses Facebook group and not a forum for her membership site? 4. What would she advise someone who's just starting out with their membership site and struggling with it? 5. Free vs Paid. How she decides what to give away for free and what to save for her paid content/course. 6. What strategy she uses to manage ongoing content creation for her subscription program, without letting the amount of work involved in constantly churning out new content overwhelm her. And how she is able to free up time to market her products despite being as busy as she is. 7. How she manages churn and gets her members to keep coming back for more. 8. How she uses DAP and SPC to manage her membership site and sales funnel. 9. What content delivery mechanism she uses and why. Episode Link:  http://DAPCast.com/12

In this episode, Torey Lynn breaks down her sales funnel and describes in detail how every element of her sales funnel is strategically designed to increase her sales and allows her to run her membership site on autopilot. She also talks about all the tools she uses to implement these strategies, how she interacts with her customers and builds a relationship with them, how she uses email marketing to increase her conversions, and how she tracks her numbers and tweaks them to get more of out of her funnel. Listen to this episode to learn how she is doing this and how you too can very easily implement these simple tactics to increase your sales. She has also shared a detailed and truly awesome behind-the-scenes video to show how a simple sales funnel tactic has helped her increase conversions by 80%! If you want to get more out of your business and your sales funnel, just listen to this episode and then watch the behind-the-scenes video at http://DAPCast.com/11. If you have questions about membership sites or DAP, please join my Facebook Group at http://DAPCast.com/group!

The big difference between those who succeed and those who fail is as simple as those who succeed talk less and do more. In other words, they take action. They spend time doing things that matter. In this Episode, DAP users Torey Lynn, Jeff Sanders and Molly Martin share their thoughts on the one thing they would do differently in their businesses in 2018. There is a big difference between striving for excellence and striving for perfection. Perfectionism causes stress, perfectionism crushes creativity, perfectionism prevents productivity and ultimately prevent you from building and growing a successful online business. Strive to create an excellent product but do not focus on minor and unnecessary details that will keep you from getting it out there. In this episode I have shared my top 7 tips to get more done and get things out there. Take a listen to this value-packed episode to learn about how simple changes to your daily routine will allow you to be more productive, more focussed, do things that matter and accomplish your goals.

In this DAPCast episode, I talk to DAP user Jeff Sanders about how he leverages the power of DAP and Learndash to sell and deliver his online courses, and to manage his membership site. Jeff talks about how he uses his podcast to bring his target audience to his site, how he converts his podcast listeners into subscribers and how he uses both Learndash (LMS) and DAP (Membership Plugin) to manage and deliver his online course and other products / services. Jeff has a very popular podcast called "The 5 AM Miracle" where he shares productivity tips that will help you tackle your grandest goals with extraordinary energy. He uses his podcast to generate traffic to his membership site, which is at JeffSanders.com. And not just that... Jeff has also contributed an awesome BTS video to the DAPCast BTS library. He takes us behind the scenes of his membership site to show how has integrated DAP (his membership plugin) and Learndash (his LMS). Be sure to check it out at http://dapcast.com/9. This episode is jam-packed with value and I'm sure you'll agree after you listen to this interview!

In this value-packed episode, DAP user - Nino Alves shares everything from how he generates traffic, to how he uses both a LMS and a Membership Plugin to manage and deliver his online courses, to all the components of his sales funnel! Nino from JazzPianoPlayer.com, uses DigitalAccessPass (DAP) as his membership plugin, SmartPayCart (SPC) as his Shopping Cart platform, WPEP as his LMS and Drip as his Email Marketing platform. In this interview, Nino shares how these systems integrate seamlessly and has allowed him to build an high-converting and optimized sales funnel, to deliver his online courses! We talk in-depth about WPEP, the learning management solution (LMS) that Nino uses to manage and deliver his online courses, and why he decided to use WPEP. And also how uses DAP and SPC to sell his online courses, coaching and other products! We also talk about why he is using both a membership plugin and a LMS, instead of just an LMS or just a membership plugin to manage and deliver his online courses. And why he decided to separate his membership site from his sales site. Great stuff! Also, after you listen to this interview, be sure to download Nino's behind-the-Scenes video from http://dapcast.com/8 . His video is really awesome. He shows his entire set up - WPEP, DAP, SPC everything end-to-end and the front-end user experience as well. Take a listen to this episode to learn how you can leverage the power of a LMS like WPEP, a Membership plugin like DAP, a shopping cart platform like SmartPayCart (SPC), and an email platform like Drip to build a long-term profitable, sustainable and successful online business.

A Learning Management System is a key component of a Membership Site but a Membership Site can do a LOT MORE than just Online Course Delivery. Even if your goal is to just Create, Secure, Sell and Deliver an Online Course, the benefit of using a Membership Site is that you can scale it later to secure and deliver all types of content, and not just something that's packaged as an online course. Whether it's a Trial Offer, Ebook, Checklists, a Video Library, an Action or Execution plan, a Lead Magnet, an Online Course, or an ongoing subscription, you can deliver it all from a Membership Site, using a Membership Plugin. So the question is why do you even need a LMS if your Membership Plugin can do it all? That's exactly the topic of this episode! Take a listen to this episode to learn the differences between the two, the overlaps, and how to leverage BOTH to Create a Powerful & Profitable Membership Site.

I'm trying out a new format for DAPCast starting this episode. I'm introducing new segments to make every show even more valuable for you. 1. News & Announcements - I'll share the latest from the world of DAP and SPC. This way you'll get a quick update on what's new and what's coming soon. 2. Actionable Tips & Stratgies and Interviews - This will be the core segment where I'll share actionable tip & strategies to help you with your membership site or an interview with other membership site owners, so you can learn about how other membership site users are monetizing their content. 3. What I learnt this week In this segment, I'll share blog posts or podcasts or quotes - things that will help you with your online business or motivate you if you're feeling stuck. 4. Quick Recap I'll do a quick recap of whatever I share in segment 2, and plans for the next episode. In this episode, I've also shared the latest news & updates from DAP and SPC. We've ton of exciting things lined up for release. Take a listen to find out more.

Membership Site Planning is basically a visualization of what you need to produce, in terms of content and products, and what you to need to provide, in terms of services and community, in order help your members get from their start to their end state in a step-by-step way. In this episode, I've shared 10 Steps that will help you with your Membership Site Planning. As membership site owners, we're basically problem solvers with the goal of helping people get to their desired destination in smaller but well-defined steps so they can get there with faster without getting overwhelmed. But if you dump random unrelated content with no logical order, they are going to figure that pretty quick, you'll lose their trust which won't be easy to gain back. You are going to end up with a high refund rate and ultimately a product that has no takers, as you cannot deliver on your promise. Now, the plan does not have to be set in stone. You need to evolve and adapt based on your member feedback and the lessons that you learn along the way, but it's important that you are fully and absolutely clear about both the type of content you're going to deliver, the order in which you're going to deliver it and the benefits. Follow the simple steps that I've shared in this episode to come with a plan for your membership site. And this series is going to keep getting better as next we'll deep dive into different components of your sales funnel!

This mini-series on membership site planning is really good as I'm going to start with the basic concepts but by the end of this mini-series, you should have a lot more clarity how to structure and organize things in your membership site, and also the order in which you should release things to maximize the profits from your membership site. My goal is to help you launch your membership site, without getting overwhelmed or stressed out, with proper planning and execution. A profitable membership site uses a mix of free and paid content, offers it in a structured, easy-to-consume, logical order to guide the members from their start state to their desired end state, in a step-by-step fashion, without overwhelming them, ultimately delivering the promised transformation. In this episode, I'm going to talk about membership site terminology so we are on the same page when we reference content, products, levels etc. I want you to completely understand some of key membership site concepts before we deep dive into membership site planning.

It's definitely daunting to think that you have to continually create fresh content to justify what you charge for your recurring membership and as a result those that want to start a membership site are so overwhelmed with the amount of work and commitment that's involved in creating and running a membership site, they end up not even starting one. A membership site is multi-dimensional. If your product does not naturally lend itself to an ongoing recurring model, then just don't use that model. There are several other membership site models. A recurring membership is just type of membership site. This is part 2 of a 2-part series on Membership Site Misconceptions caused by misleading and incorrect information out there about membership sites that prevents people from achieving success. These misconceptions does not only prevent people from starting a membership site as they believe they need to keep coming up with new/fresh content to keep their membership site going, but it also affects those that have a membership site because of unrealistic expectations from their membership site. And the end result is just frustration & disappointment.  So with this 2-part series on Membership Site Myths, my goal is to educate you on these misconceptions so you can get the most out of your membership site!

As this is the very first episode of DAP Cast, I'm going to introduce you to membership sites and some of the basic concepts.   One of the biggest membership site myths is that you only need a membership site to sell recurring products or services. Not true. You can use your membership site as a lead magnet, where people give you their name and email in order to become a member and access your protected content. Recurring income from your membership site will make it easier to grow your business and with the predictable recurring revenue from existing customers, you don't have to worry about finding new customers to sell your products every single month. It reduces the pressure of having to make continual new sales month after month to pay the bills. And at the same time, the recurring income will give you the budget, the funds that you need to expand your team and spruce up your marketing efforts to bring in new members into your membership program. For a recurring business model, you need to have a product or service that people will want to use or buy on a regular basis. Not all businesses lend themselves to the subscription model, but many businesses do. With a little bit of creativity, you will likely find a way to build recurring revenue into your business . The passive streams of income will free up your time and allow you to focus on your content, your passion, your creativity, your customers and expand your business. To learn more about Membership Sites, join my Free Facebook group: https://www.facebook.com/groups/askveena/ To see the rest of the show notes, go to http://DAPCast.com/1/ (listen to the show for the rest) Listen online at http://DAPCast.com/

There are many membership site misconceptions caused by misleading and incorrect information out there about membership sites that prevents people from starting a membership site as they believe they need to keep coming up with new/fresh content to keep their membership site going. And these misconceptions also affects those that have a membership site, from letting it grow to it's full potential because they set unrealistic goals and have wrong expectations from their membership site. And the end result is just frustration & disappointment. So with this 2-part series on Membership Site Myths, my goal is to educate you on these misconceptions so you can get the most out of your membership site!