Podcasts about clv

A CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, author, and former Google VP. Jim discusses why he believes marketers are often overly focused on using AI for productivity improvements versus business growth, the gaps between marketers and the C-Suite highlighted by recent Gartner research, and the difference between "big frontier models" and "shiny objects." Key topics include: why you should avoid "gray market AI", how to manage the 5 AI risks (privacy, accuracy, regulatory, personnel, and reputation), and the false precision that accompanies a focus on intermediate measures like Click Through Rate (CTR). Tune in to hear why he's not a fan of Cannes and how AI helped figure out a wedding invitation calling for "casual to semi-formal beach attire."What should CMOs actually do with AI right now—and how do you avoid chasing shiny objects? Mike Linton sits down with Jim Lecinski, Professor of Marketing at Northwestern's Kellogg School (and author of The AI Marketing Canvas and Winning the Zero Moment of Truth) to unpack the AI application layer: the good, the bad, and the ugly. Jim explains why CEOs-CFOs obsess over growth (not merely efficiency), how to reframe marketing dashboards around business outcomes, and his simple two-by-two for AI use cases (internal productivity vs. external value creation). We cover privacy, legal/regulatory, personnel, and reputational risks—and how to mitigate them—plus a pragmatic roadmap: center on a leading frontier model and layer vetted apps instead of stitching together fragile point solutions. Jim also shares candid takes on Cannes vs. Effies and ends with a challenge: personally build something with AI before year-end.You'll learn:* Growth over cost-cutting: aligning with CEO-CFO priorities and measuring ends, not means* The AI use-case 2×2: internal productivity vs. external, customer-facing value creation* Practical examples (e.g., apparel personalization) that lift CSAT, CLV, and revenue* The 5 risk buckets (privacy, accuracy, regulatory-IP, personnel, reputation) and guardrails* How to choose core models (GPT, Gemini, Claude) and avoid “tool soup”* Why awards that honor outcomes beat awards that celebrate activityGuest: Jim Lecinski — Professor of Marketing, Northwestern Kellogg; former VP Customer Solutions (Americas) at Google; author of The AI Marketing Canvas (2nd ed.) & Winning the Zero Moment of Truth.Host: Mike Linton — former CMO of Best Buy, eBay, Farmers Insurance; CRO of Ancestry.com.Sponsor: Better marketing is built on Quad. See how better gets done at (https://www.quad.com/resources/research-and-tools/return-of-touch-consumer-engagement-has-an-omnichannel-revival?utm_source=cmoconfidential&utm_medium=paid&utm_campaign=001_brand&utm_id=podcastnl1031&utm_content=a-paidemail&utm_vp=)If you're enjoying the show, please like, subscribe, and share with your leadership team. New episodes every Tuesday; companion newsletter on Fridays.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rob Pizzola and the team from The Hammer Betting Network dive deep into the latest news and drama making waves on Gambling Twitter. From controversial takes to unexpected betting strategies, we're breaking down all the must-know moments from the week with Geoff Fienberg, Kirk Evans, and Jacob Gramegna. In today's show, we discuss the impact that the latest NBA gambling scandal could have on the industry, some "shady" practices that took place in the NFL this week, whether CLV is over, and much more. Whether you're here for the insights or just the entertainment, don't miss this lively discussion on the hottest topics in the betting community on Circle Back, the latest show on The Hammer Betting Network, part of Circles Off, and proudly presented by Kalshi.

This week Mike welcomes Renee Garvin, Executive Director of Carroll Lutheran Village in Westminster, for a follow up chat, and they talk about the impact CLV has on the local community, as well as the 45th Anniversary Celebration they are having. In addition, Renee introduces the Capital Campaign they are launching.

This week Mike chats with Renee Garvin, Executive Director of Carroll Lutheran Village in Westminster, about this amazing Life Plan Community nestled in a scenic spot of Carroll County. Renee shares her history and what inspired her passion to work at CLV. Part #2 of this show will air on October 18, 2025.

A lot of customers add items to their carts, but never buy. It's time to fix that.  Daniel is joined by Brian Best, current Senior CRM Lead @ Samsung. They talk about the impending holiday season (yes, it's right around the corner) and how you can pull shoppers back in using CRM and retargeting strategies.  Brian talks about making SMS, push, and email into a seamless journey, even if we're trained to think they're separate items. This journey also works for retargeting. With things like smart emails to category-specific nudges, you can move customers down the funnel…and have them coming back for more.  Plus, what's the deal with customer lifetime value? How do you even calculate it? CLV should drive every decision you make, especially around the holiday season. Staying at the top of your customers' minds should be your priority.  Whether you're gearing up for Black Friday or building year-round retention, this is the episode for you.  Wunderkind is a global performance marketing solution powered by AI, data, and identity. To learn more, visit: https://www.wunderkind.co/ Follow Brian: LinkedIn: https://www.linkedin.com/in/brian-r-best/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Griffin Warner and Lonte Smith talk CFB betting for Week 4. Early Reflections (0:32 – 4:26) Griffin celebrated the “first 2-0 of the season.” Lonte added, “Great weekend for us going 2-0… all the big games delivered.” Griffin recalled missing Tennessee-Georgia moments at an Arkansas watch party, while Lonte defended his Southern Miss pick, saying they “dominated this game” over App State. Market Volatility (4:27 – 6:40) Griffin called college line swings “chaos compared to the NFL or MLB.” Lonte noted CLV matters only “55% on three-plus moves.” Utah vs. Texas Tech (6:40 – 11:07) Utah's “60% rush success rate” and Morton's road issues (“80 grade at home, under 60 away”) led Lonte to lean Utah/under, projecting “23-20.” Griffin agreed: Utah -3. Michigan vs. Nebraska (11:43 – 14:33) Underwood's 114 yards, 2 TDs boost Michigan vs. Nebraska's weak run defense (“outside top 120 EPA”). Lonte leaned Huskers as home dogs; Griffin backed that angle. Auburn vs. Oklahoma (16:09 – 19:13) Auburn's defense “first in rush success rate allowed.” Lonte called for “23-20 or 20-17,” taking Auburn +6.5 and under. Griffin agreed, eyeing +7. Illinois vs. Indiana (20:21 – 25:02) Illinois' veteran team and Duke road win contrasted with Indiana QB Mendoza, who “struggles against blitz and man coverage.” Lonte liked Illinois +4.5/over. Best Bets (26:03 – 31:12) Lonte: UConn -21 (UConn “top 15 in success rate” vs. Ball State's defense “outside top 110”). Griffin: Utah -3 (trust in home edge, QB splits). Takeaway Defense, weak schedules, and market inefficiencies drove every angle. Player stats (Underwood's rushing, UConn's efficiency) and team metrics (Auburn's #1 defense) shaped sharp Week 4 picks. Learn more about your ad choices. Visit megaphone.fm/adchoices

Questions Advi answered in this episode: What is Social Plus, and how do its in-app social features work?Why is retention ‘the new acquisition' in 2025?What mistakes do marketers make when they think about retention?How do community features increase CLV across verticals like fitness, travel, and retail?How can first-party data from in-app communities transform marketing and personalization?Who inside a company should ‘own' retention marketing, product, or success?How can loyalty programs be built on organic engagement instead of just promos?What is the ‘spaces model' for understanding community ROI?How should marketers balance personalization with scale across millions of users?What metrics should marketers stop obsessing over, and which deserve more focus?What new revenue opportunities do brand partners unlock inside communities?Timestamps:(0:00) – Intro; Advi's background and Social Plus overview(1:38) – Micro-community examples: surf shops, fitness apps, Nike sneakerheads(7:03) – Why ‘retention is growth' in 2025: CAC vs CLV(9:30) – Marketing silos and the ownership problem in retention(13:40) – Why promos and events are less effective than organic engagement(17:21) – First-party data: insights, sentiment analysis, and privacy advantages(20:00) – Loyalty vs. hypergrowth: why CLV is a long-term play(22:37) – Signals of churn, and how to intervene before users leave(25:41) – Balancing personalization and scale with AI-driven sentiment and clusters(28:20) – Metrics that marketers overvalue (CAC, ad spend) versus those they undervalue (LTV, frequency, order size)(31:00) – Brand partnerships inside communities: CPM rethink and new revenue models(33:32) – Rapid fire: food in Thailand vs Italy, habits, dream jobs, favorite brandsSelected quotes(12:50) – “Promos and gamified events help, but organic engagement helps more. People join a 30-day fitness challenge not for the discount, but because others are posting daily and they want to participate.”(21:22) – “Customer acquisition is measurable and fast, which is why VCs love it. Retention is a long-term play, it's demand gen, brand equity, and profitability over three to five years.”(28:30) – “Marketers need to stop obsessing over CAC. In my world, it's 30% CAC, 70% retention and lifetime value.”(32:23) – “For sponsored posts in-community, we've seen brands charge $15 to $60 CPMs, because the audience is hyper-focused and conversion rates are so much higher.”Mentioned in this episodeSocial Plus (social.plus)Advi on Linkedin

Griffin Warner and Lonte Smith talk CFB betting for Week 4. Early Reflections (0:32 – 4:26) Griffin celebrated the “first 2-0 of the season.” Lonte added, “Great weekend for us going 2-0… all the big games delivered.” Griffin recalled missing Tennessee-Georgia moments at an Arkansas watch party, while Lonte defended his Southern Miss pick, saying they “dominated this game” over App State. Market Volatility (4:27 – 6:40) Griffin called college line swings “chaos compared to the NFL or MLB.” Lonte noted CLV matters only “55% on three-plus moves.” Utah vs. Texas Tech (6:40 – 11:07) Utah's “60% rush success rate” and Morton's road issues (“80 grade at home, under 60 away”) led Lonte to lean Utah/under, projecting “23-20.” Griffin agreed: Utah -3. Michigan vs. Nebraska (11:43 – 14:33) Underwood's 114 yards, 2 TDs boost Michigan vs. Nebraska's weak run defense (“outside top 120 EPA”). Lonte leaned Huskers as home dogs; Griffin backed that angle. Auburn vs. Oklahoma (16:09 – 19:13) Auburn's defense “first in rush success rate allowed.” Lonte called for “23-20 or 20-17,” taking Auburn +6.5 and under. Griffin agreed, eyeing +7. Illinois vs. Indiana (20:21 – 25:02) Illinois' veteran team and Duke road win contrasted with Indiana QB Mendoza, who “struggles against blitz and man coverage.” Lonte liked Illinois +4.5/over. Best Bets (26:03 – 31:12) Lonte: UConn -21 (UConn “top 15 in success rate” vs. Ball State's defense “outside top 110”). Griffin: Utah -3 (trust in home edge, QB splits). Takeaway Defense, weak schedules, and market inefficiencies drove every angle. Player stats (Underwood's rushing, UConn's efficiency) and team metrics (Auburn's #1 defense) shaped sharp Week 4 picks. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most ecommerce founders think the only way to grow is to get more traffic — but often, the fastest way to increase sales is by making more from the traffic you already have. In this episode, I share a proven “second sale” strategy you can use to increase your conversion rate, average order value (AOV), and customer lifetime value (CLV) without spending a single extra dollar on ads. This is the exact approach Amazon uses to generate billions in extra revenue — and it works just as well for smaller brands. Here's what you'll take away: • How to identify if you have a conversion problem vs. a traffic problem • The post-purchase upsell strategy that can boost your revenue by 10–50% • Tools and tactics to increase AOV and CLV with zero additional ad spend If you're looking to grow your store without increasing your traffic budget, this episode will give you a simple, repeatable strategy to unlock more revenue from the customers you already have. This is a brand new solo series I'm testing, and I'd love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠ BOOST REVENUE WITHOUT MORE ADS We use Aftersell for simple post-purchase offers that lift sales fast. ⁠https://try.aftersell.app/ptiz4gnmvff7⁠ to get started. CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠ Website → ⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠https://www.foundr.com/podcast⁠

A CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, former CMO of Lending Tree and author of AI For Dummies and The 5 Marketing Truths You Won't See at Cannes. Shiv shares why he believes AI is killing marketing jobs, how the CMO Role is breaking down due to overlap with other functions, and how "Big Tech is running marketing." Key topics include: how walled gardens make the job harder; why the optics of Cannes are terrible; and the reason marketers should work to fully understand technology. Tune in to hear how AI is making us less intelligent and why Cannes should move to San Francisco. DescriptionWhat you won't hear on the Croisette. Former LendingTree CMO and Marketing with AI for Dummies author Shiv Singh joins host Mike Linton to unpack his viral “5 marketing truths you won't hear at Cannes”—from AI's real impact on jobs and creativity to why the CMO role keeps breaking under overlapping scopes, walled gardens, and distorted budgets.We dig into the zero-click search era, big tech as the new kingmakers, how to rebuild orgs AI-first, and what practical steps CMOs should take this quarter (hint: learn the tech, ship agents, and embed marketers into tech teams).In this episode • AI is changing performance, creative, and strategy—faster than the hype cycle • The CMO job: too wide, too blurry, and overlapped with the rest of the C-suite • Walled gardens & retail media: measurement theater vs. business impact • Zero-click search & AI Overviews: when your best customers never hit your site • “AI-native” org design: agents, code-as-deliverable, and the marketer-as-technologist • Why Cannes optics can backfire—and what a substance-first festival could look like • Playbook for CMOs: weekly show-and-tells, code literacy, and cross-functional embedsAbout our guestShiv Singh is CEO of Savvy Matters, co-founder of AI Trailblazers, former CMO of LendingTree, and a longtime brand leader (Pepsi, Visa). He writes and speaks widely on AI's impact on marketing, org design, and growth.Sponsor — TypefaceLegacy tools weren't built for AI. Typeface is the first multimodal platform where agentic workflows handle everything from brainstorming to launch across every channel. Transform one idea into thousands of on-brand assets—text, images, and video—at enterprise scale, with security and seamless MarTech integrations. See how brands like ASICS and Microsoft move from brief to personalized campaigns in hours: typeface.ai/cmo.If you're enjoying CMO Confidential, please like, subscribe, and share. New episodes every Tuesday; companion newsletter every Friday.⸻Chapter Markers00:00 – Welcome & Sponsor: Typeface01:45 – Introducing Shiv Singh & “5 Truths You Won't Hear at Cannes”05:10 – Truth 1: AI is changing jobs, creativity, and strategy10:20 – The CMO role is broken: scope, overlap, and alignment15:05 – Walled gardens & retail media: why measurement is broken19:45 – Truth 2 & 3: Big Tech as the new kingmakers24:20 – Zero-click search & the rise of AI-driven discovery28:50 – Truth 4: Cannes optics and why it's “not for everybody”32:40 – What CMOs should do: tech fluency, coding, weekly experiments36:00 – Superintelligence and the AI-native org of the future39:00 – Practical advice & closing thoughts⸻CMO Confidential, Mike Linton, Shiv Singh, Savvy Matters, AI Trailblazers, LendingTree, Pepsi, Visa, Cannes Lions, marketing truths, AI in marketing, agentic AI, AI agents, zero-click search, AI Overviews, walled gardens, retail media networks, big tech kingmakers, Google, Meta, TikTok, YouTube as TV, Performance Max, marketing org design, CMO role, C-suite alignment, measurement, marketing strategy, creative automation, knowledge workers, superintelligence, LLMs, large language models, marketer as technologist, code literacy, AI native organization, marketing experimentation, weekly show and tell, brand building, B2B marketing, B2C marketing, marketing leadership, executive insights, podcast for CMOs, Typeface, Typeface AI, typeface.ai/cmo, ASICS, Microsoft, customer acquisition, CAC, CLV, marketing ROI, retail media, AI transformation, marketing jobs and AI⸻See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Get the full DOE report on Substack: https://federalytics.substack.com/p/the-186-billion-small-business-roadmapGovernment Contracting 101: https://www.govclose.comFull DOE Intelligence Report (Federalytics): federalytics.substack.comDOE Contracts: Two Markets, One Oligopoly — Where Small Businesses (and Investors) Actually WinThe Department of Energy awarded $186B in contracts in recent years — but $79B is concentrated in a nuclear-weapons oligopoly dominated by five M&O primes. If you're a small business (or investing in one), the play isn't to storm the wall — it's to navigate the $100B+ opportunity zone where competition is lower, vehicles are direct, and outcomes are repeatable. This briefing shows: which offices to target, which NAICS to favor, why GSA MAS barely matters at DOE, how to leverage subcontracting pathways into the Big Five, and how the GAO's $1.1B compliance finding creates a verification edge for disciplined firms.Who this is forFounders and BD leaders selling to DOE/NNSAPE/VC investors & boards pressure-testing pipeline quality, CAC to CLV, and competitive moats in federal marketsCorporate strategy teams evaluating inorganic roll-ups in R&D, engineering, and EM servicesWhat you'll learn:DOE's “two-economy” reality: no-entry M&O vs. accessible direct-award ecosystemOffice-level and NAICS-level tactics to avoid high-bidder bloodbathsHow to use subcontracting to wedge into the nuclear complex supply chainWhy the GAO small-business audit (~$1.1B) signals tighter verification — and how to capitalize on itTimestamps (SEO-optimized for YouTube + AI search)00:00 DOE $186B overview00:20 Federalytics report00:40 NNSA M&O no-entry01:00 The Big Five labs01:20 $107B opportunity zone01:40 Target offices to win02:00 Competition math (offers)02:20 Vehicles that work at DOE02:40 NAICS picks to target03:00 Rule of 5 filter03:20 Subcontracting paths03:40 GAO $1.1B compliance04:00 GovClose playbook04:20 Next steps + dataLinks• Full DOE Intelligence Report (Federalytics): federalytics.substack.com• Learn to sell to government & build multiple revenue streams (GovClose): govclose.comConnect with Rick on LinkedIn: https://www.linkedin.com/in/govclose/Notes & context“Offers per award” is a proxy for competition. Lower is better for small businesses and for investors modeling win-rates and BD efficiency.Figures reflect recent DOE awards where competition data is reported; incomplete records are excluded for accuracy.This content is for market intelligence and strategy; it's not legal advice.

In the latest SBC Podcast episode, I sit down again with Dylan, co-founder of Pinnacle Odds Dropper, to take a deep dive into sharp betting, market efficiency, and the results of our detailed August 2025 review of POD.We explore how the software helps advantage bettors track steam moves, why Pinnacle remains the barometer for bookmakers, and the lessons from analysing 345,000+ logged bets. Dylan and I also share insights on CLV, market limits, niche sports, and the growing challenges facing US bettors under new tax rules.HOW POD WORKS & WHY IT MATTERSThe evolution of Pinnacle Odds Dropper as a top-down “chasing steam” alert serviceHow the in-built bet tracker has logged over 450,000 bets since launchWhy tracking results and filters is critical for advantage bettorsIndependent SBC review: 345,000-bet dataset reveals where edges really lie and on what sportsWHICH SPORTS DELIVER THE BIGGEST EDGESBasketball's “killer combo” of ROI and strike rateSoccer's vast sample size, overs vs unders trends, and higher ROI on away sidesTennis as a two-outcome sport and why sharp bettors gravitate toward itHigh ROI surprises in baseball and volleyball vs the pain of betting NFLCLOSING LINE VALUE & MARKET LIMITSWhy CLV is the best early indicator of profitabilityAnalysis: positive CLV bets returned +7.7% ROI vs –8.38% on negative CLV betsHow Pinnacle market limits act as a proxy for confidence and edge significanceShould you apply filters or follow Franco's “bet everything” approach?SHARP BOOKS & MARKET EFFICIENCYIs Pinnacle still the sharpest? Latest data says yes, within 0.24% of perfect efficiencyWhere rivals like FanDuel and Circa are catching up in niche sportsWhy bettors should map out which books are sharp for which marketsThe occasional reality of market manipulation and how to handle itPRACTICAL BETTING STRATEGIESUsing POD with soft books, exchanges, and even in-person kiosksCase study: a hedge fund manager using POD to manage exchange exposureHow successful users treat betting as volume-driven and sport-agnosticWhy bankroll growth depends on embracing variance, not avoiding itFUTURE TECH & REGULATIONThe role AI might play in pricing, advantage betting, and POD's futureWhy sharp players need to keep experimenting with new tools and marketsUS betting tax changes under Trump's “Big Beautiful Bill” and the risk of pushing players offshoreHow bettors adapt to regulatory friction, from crypto books to PPH'sDylan also shares why Pinnacle still leads the way for sharp betting, how bettors can avoid leaving money on the table, and why adaptability is the hallmark of long-term winners.You can also support the SBC Podcast by visiting our podcast sponsor, Matchbook. Get 150 days commission free via this link: https://welcome.matchbook.com/SBC150For more on Dylan & POD Website: https://pinnacleoddsdropper.comTwitter/X: https://x.com/pinnacleoddsdrop

Thomas started as a losing bettor, and then learned to win. Eventually he won so much that a regulated sportsbooks stole several million dollars from him.He talks about CLV, harvesting bonuses, faking the NBA overnight market, parlays, SGPs, round robins, and VIP rewards.Follow Thomas on Twitter: https://x.com/t_stephens97Subscribe to the Premium Substack: https://riskofruinpod.substack.com/p/trial-and-error?r=ckepv&utm_campaign=post&utm_medium=web&showWelcomeOnShare=falseFollow the show on Twitter: https://x.com/halfkelly

POC is dead. Proof of Value is the new standard for AI startups. In this episode, AWS's Jennifer Grün reveals the AI monetization strategy that separates demos from businesses. What You'll Learn in This Episode: – Why hybrid pricing models (subscriptions + credits) outperform per-seat SaaS in AI – How to replace Proof of Concept with Proof of Value frameworks that deliver ROI fast – The ROI storytelling metrics (CLV, CAC, churn, ARR) that boards and VCs actually believe – The infra levers (batch vs provisioned throughput) that protect GenAI unit economics – How to package compliance features (SSO, audit logs, privacy tiers) for enterprise upsell

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland and leading practitioner of Customer Lifetime Value. Dan shares insights from his privacy research based on Apple's "App Tracking Transparency" (ATT) initiative commonly known as "Ask App Not to Track" which include a significant impact on business results, a degradation of CAC, and a disproportionate hit to small companies. Key topics include: how the elimination of a Facebook customer ID negatively impacted revenue, why averaging marketing results can be a profit killer, and why analytical time frames matter. Tune in to hear updates on Dan's other research including Peloton, loyalty programs and "How everyone is cheating their way through college." CMO Confidential: The Disparate Impact of Privacy Policy — with Dr. Dan McCarthy (UMD) on ATT, CLV & CACWhat happens to your revenue when attribution breaks? In this episode, 5x CMO Mike Linton sits down with Dr. Dan McCarthy (Professor of Marketing, University of Maryland; leading practitioner of Customer Lifetime Value) to unpack Apple's App Tracking Transparency (ATT) and its ripple effects on marketing performance. Dan shares new research showing how the loss of a Facebook customer ID degraded click-through, CAC, and revenue—with disproportionate pain for smaller, Facebook-heavy brands.We dig into why averages kill profit (stop using blended CAC/CLV!), how channel-specific, time-varying metrics drive smarter allocation, and the practical playbook for marketers in a post-IDFA world. Dan also updates us on his other research—Peloton, loyalty & subscription programs (DoorDash/Postmates), and the “everyone is cheating their way through college” debate and what it means for teaching and real-world readiness.What you'll learn • How ATT broke cross-site attribution and raised CAC while lowering revenue yield • Why small DTC brands took the biggest hit, and how (or if) they can recover • The danger of blended CAC/CLV vs. channel-specific, time-varying metrics • Subscription insights: novelty vs. maturity effects, and behavior after cancellation • Action items to protect growth when signal quality declinesAbout our guestDr. Dan McCarthy is a professor at the University of Maryland (formerly Emory) and one of the foremost experts on CLV and customer-based corporate valuation. His work spans privacy's impact on e-commerce, subscription economics, loyalty programs, and public-company customer metrics.Sponsor: TypefaceTypeface helps the world's biggest brands move from brief to fully personalized campaigns in hours, not months. With its agentic AI marketing platform, one campaign becomes thousands of on-brand experiences across ads, email, and video—with enterprise-grade security and seamless MarTech integrations. Learn more at typeface.ai/cmo.Subscribe for more C-suite-level conversations every Tuesday, and catch our Friday newsletter with the top insights.⸻00:00 – Intro & sponsor: Typeface AI01:35 – Meet Dr. Dan McCarthy & ATT explained05:00 – How ATT broke attribution and raised CAC09:15 – Why small brands took the biggest revenue hit13:30 – The danger of blended CAC & CLV averages17:20 – Practical advice: channel-specific, time-varying metrics21:00 – Updates on Peloton & subscription research25:00 – The “everyone is cheating in college” debate28:00 – Final advice: beware of irrational subscriptionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most lawyers are trapped in feast-or-famine mode, manually chasing leads and burning out. What if your firm could attract qualified prospects, convert them automatically, and scale without the constant hustle?Sam Mollaei and Neil Tyra unveil the Rapid Law Firm Growth Formula—a proven 6-step system combining high-converting ads, virtual intake specialists, and ROI tracking. Learn how to create ads that attract your ideal clients, qualify leads automatically, and let virtual intake sign clients while you focus on practicing law.Key Takeaways from Sam and Neil:1. Create Ads To Attract LeadsRun targeted ads that address audience pain points, like "Injured in an accident?" with strong CTAs such as "Click ‘Learn More' to see if you qualify," and leverage platform optimization for better performance.2. Qualify LeadsUse tools like Facebook Lead Forms or landing pages to ask essential questions that filter out unqualified leads, and automate the process with tools like ChatGPT to streamline qualification.3. Integrate Leads Into a CRMAutomate lead management by connecting CRM tools like Zapier to ensure seamless data flow and set up automated follow-ups through text and email.4. Have Dedicated Virtual Intakers To Sign Up Clients For YouHire virtual intake specialists to focus on qualifying and signing up clients quickly, offering a cost-effective solution, and ensuring timely follow-ups to maximize conversions.5. Scale Marketing Budget to Match ROITrack CPA and CLV to assess profitability and scale spending on campaigns with at least a 200% ROI, using live dashboards to reallocate funds effectively.6. Rinse and RepeatRefine ads, automations, and processes regularly to improve performance and scale into new markets once the system is running smoothly. "We've seen ourselves becoming closer to more and more of the virtual intake. It's like we're what we focus on. Much easier, much faster, more room to scale, easier to train." — Sam Mollaei"Having the data to make that decision is key, and your live dashboard is the penultimate development of those numbers, to the point where you have this graphic and visual tool that lets you answer these questions in real time. It makes the decision point easier." — Neil Tyra

Deposit $10+ with code “BDGE” and play on our partner website to get the 2025 BDGE Fantasy Football Draft Guide for free! https://tinyurl.com/3add4t6z0:00 - its rude to skip introductions0:50 - jared goff - DET, QB2:45 - j.j. mccarthy - MIN, QB5:50 - matthew stafford - LAR, QB7:23 - d.j. moore - CHI, WR10:20 -calvin ridley - TEN, WR13:00 - jerry jeudy - CLV, WR14:30 - james conner - RB, ARZ16:30 - kaleb johnson - RB, PIT17:57 - d'andre swift - RB, CHI17:57 - tony pollard - RB, TEN18:55 - david njoku - TE, CLV20:45 - colston loveland - TE, CHIIf you live in a state where they aren't live, you can pre-order the draft guide for a discounted price straight from our website through August 1st: https://bdge.co/draft_guides/2025subscribe to the bdge dynasty channel: https://ytube.io/3pZklisten to the bdge dynasty podcast: https://bityl.co/NzJ1bdge nfl trivia youtube channel: https://ytube.io/3jmJjoin the BDGE discord: https://discord.gg/77BxrqCF6Fsubscribe to the BDGE podcast | https://linktr.ee/bdgefollow me on the socials | https://linktr.ee/nickercolanoContact▪️ advertising/business | business@bdge.co (don't send fantasy questions here)▪️ i do answer fantasy Q's on our discord | https://discord.gg/AvpY3QJTAythis video is about (bdge,nick ercolano,fantasypros,fantasy flock,fantasy footballers,bdge fantasy football,2025 fantasy football,mock draft 2025 fantasy football,2025 fantasy football rankings,dj moore fantasy,calvin ridley fantasy,colston loveland fantasy,david njoku fantasy,james conner fantasy,breakout players fantasy football,best picks fantasy football,must draft players fantasy football,kaleb johnson fantasy,tony pollard fantasy,jerry jeudy fantasy,d'andre swift fantasy)Support this podcast at — https://redcircle.com/bdge-fantasy-football/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Martin Hillgren från HSNG, gästar podden Framtidens E-Handel och ​​pratar om hur Nordens största hälsokedja har byggt en 1,3 miljarders­affär med egna varumärken, datadriven kanalmix och ett nytt helautomatiserat lager. Martin delar insikter om AI‑sök, trepelar­modellen trafik–konvertering–retention, varför små experiment slår kanal­byten, och hur första‑partsdata samt community content ska säkra tillväxt i en cookielös framtid.6:03 Bolagskarta - HSN‑gruppen & Gymgrossisten8:41 1,3 Mdkr omsättning – tre gånger större än närmaste konkurrent10:00 Försprånget: 25 års organisk tillväxt & nordisk marknadstäckning12:08 Nytt auto­lager & tech‑stack lyfter kapacitet och marginal18:27 AI‑strategi: testa tidigt, fokusera på relevans, strunta i hype22:22 “Doppa tårna”‑principen – gå all‑in först när standarden satt sig25:00 Trepelare‑modell: trafik → konvertering → retention driver intäkter37:27 AI‑sök utmanar Google – SEO flyttas mot frågeintentioner44:22 Riskbalans: små experiment istället för total kanalförflyttning50:29 Video & community‑innehåll stärker brand och engagemang53:51 Första‑partsdata blir nyckeln efter cookies & GDPR60:02 Kundservice + loyalty‑program fördjupar CLV och bygger moatBoken som nämns i slutet har titeln: Extreme Ownership av Jocko WillnikHär hittar du Martin & HSNG:https://www.linkedin.com/in/martin-hillgren-15450328/ https://www.hsng.com/ Sponsor:https://www.soscalemedia.se/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

Join our host, Mr. Rahul Desai, CEO and MD of the International Institute of Gemology, as he is going to talk on all about something that every jewelry retailer should master but often overlooks: Customer Lifetime Value, or CLV, along with Customer Retention Strategies. Hosted by: Mr. Rahul Desai, CEO and MD of the International Institute of GemologyVisit the IIG website: www.iigindia.com Follow us on:LinkedIn @ iigofficialInstagram @ iigofficialFacebook @ iigofficialTwitter @ iigofficialYoutube @ iigofficial Subscribe & Like below Podcast Channels:Apple PodcastSpotify PodcastAmazon PodcastYoutube Podcast Inquire about sponsoring and showcasing your business in our next podcast episode by the Loupe Insight: Delving with Rahul Desai:rahul@iigindia.com Sponsors for this podcast episode:Sanghi Jewelers, a legacy of craftsmanship and tradition;Finestar Diamonds, with precision, brilliance, and perfection in every diamond;SVar Gems, your ultimate source for quality gemstones;And Svar Media, the voice of jewelry, amplifying the industry.

Deposit $10+ with code “BDGE” and play on our partner website to get the 2025 BDGE Fantasy Football Draft Guide for free! https://tinyurl.com/3add4t6zIf you live in a state where they aren't live, you can pre-order the draft guide for a discounted price straight from our website through August 1st: https://bdge.co/draft_guides/20250:00 - its rude to skip introductions1:50 - emeka egbuka - TB, WR7:40 - kaleb johnson - PIT, RBget the draft guide here: https://tinyurl.com/3add4t6z11:45 - cedric tillman - CLV, WR13:30 - j.j. mccarthy - MIN, QB15:38 - cam skattebo - NYG, RB17:38 - kyle williams - NE, WR20:08 - jayden higgins - HOU, WR21:22 - honorable mentionssubscribe to the bdge dynasty channel: https://ytube.io/3pZklisten to the bdge dynasty podcast: https://bityl.co/NzJ1bdge nfl trivia youtube channel: https://ytube.io/3jmJjoin the BDGE discord: https://discord.gg/77BxrqCF6Fsubscribe to the BDGE podcast | https://linktr.ee/bdgefollow me on the socials | https://linktr.ee/nickercolanoContact▪️ advertising/business | business@bdge.co (don't send fantasy questions here)▪️ i do answer fantasy Q's on our discord | https://discord.gg/AvpY3QJTAythis video is about (bdge,nick ercolano,fantasypros,fantasy flock,fantasy footballers,bdge fantasy football,2025 fantasy football,mock draft 2025 fantasy football,2025 fantasy football rankings,fantasy football breakouts,kaleb johnson fantasy,emeka egbuka fantasy,fantasy football sleepers,fantasy football 2025 rankings,fantasy football rankings,2025 fantasy football draft,fantasy football breakout players,top fantasy sleepers)Support this podcast at — https://redcircle.com/bdge-fantasy-football/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Is it time to finally admit that not all customers are created equal—and that treating them as if they are might be costing your business more than you realize? In this episode, I dig deep with Dan McCarthy, Associate Professor of Marketing at the University of Maryland and co-founder of Theta, to challenge one of the most hotly debated questions in customer experience: Should all customers be treated the same? Dan's expertise in customer lifetime value (CLV) exposes a stark reality—most companies are bleeding money on large swaths of their customer base and missing out on major growth opportunities by not prioritizing their highest value customers. The impact of understanding, modeling, and acting on CLV? Smarter resource allocation, optimized acquisition channels, and retention strategies that actually move the needle. Why should you listen to Dan? His work—frequently featured in The Wall Street Journal, Harvard Business Review, Fortune, and The Economist—sits at the intersection of advanced academic research and bottom-line business outcomes. Having sold a business to Nike and now a partner at Theta, Dan brings a rare combination of rigorous analytics and practical execution, helping both corporate leaders and investors see their customers (and their value) more clearly. If you want your business to thrive—not just survive—in a customer-driven market, this episode is essential listening. Here are three burning questions Dan answers during our conversation: How do you accurately calculate customer lifetime value, and why do so many businesses get it wrong? What are the most common missteps that leaders make when trying to identify and serve high-value customers? How can customer data be used to shift business strategy, improve profitability, and even recalibrate entire corporate valuations? Be sure to tune in and subscribe on your platform of choice: Listen & Subscribe on Apple Podcasts Listen & Subscribe on Spotify And remember, The Delighted Customers Podcast is available on all your favorite podcast platforms! Meet Dan McCarthy Dan McCarthy is an Associate Professor of Marketing at the University of Maryland's Robert H. Smith School of Business, and a co-founder of Theta, a leading business focused on customer lifetime value prediction and insights. Previously, Dan taught at Emory University's Goizueta Business School for seven years before moving to Maryland (my alma mater—Go Terps!). Dan's innovative research and commentary on customer lifetime value, corporate valuation, and unit economics have attracted national attention, appearing in media outlets such as Harvard Business Review, The Wall Street Journal, Fortune, Barron's, CBS, CNBC, and The Economist. He is also nationally recognized for his work partnering with Dr. Peter Fader, with whom he initially founded a business acquired by Nike before their current collaboration at Theta. Before his academic career, Dan earned both his undergraduate and PhD degrees from the Wharton School at the University of Pennsylvania. He spent several years on Wall Street at a hedge fund, bringing a financial and data-driven lens to marketing science. As a frequent speaker and consultant, Dan helps enterprise leaders, marketers, and investors leverage advanced modeling to answer high-stakes questions about profitability, resource allocation, and growth. To connect with Dan, reach out on LinkedIn. References and Show Notes Learn more about Theta Connect with Dan McCarthy: LinkedIn Past podcast guests mentioned: Fred Reichheld (on CX metrics), Dr. Peter Fader (Wharton School, on not treating all customers the same) Read Dan's and Peter Fader's research: Customer-Base Corporate Valuation Warby Parker (example discussed: CLV, growth, and valuation) Media coverage: Harvard Business Review, Wall Street Journal, Fortune, The Economist, USA Today, Barron's Delta Sky Club (loyalty programs and customer value example) Ready to rethink your approach to customers? Hit play and subscribe now!

When my house insurance doubled, I realized most retailers are stuck in transaction tunnel vision—treating customers like one-night stands instead of building lifetime relationships. This episode breaks down the Customer Lifetime Value formula that separates genius marketers from those throwing money at the wall. Discover why a $30 customer can be worth $1,380 over time, and learn three strategies to increase CLV immediately. You'll Learn: The simple CLV formula (no PhD required) Why understanding CLV transforms your marketing spend How to identify your most valuable customer segments Three concrete strategies to boost lifetime value Stop chasing quick wins and start building profitable long-term relationships. When you know each customer's true worth, you can invest like a genius while competitors can't compete.

Brent Vartan is Managing Partner and Co-Founder at Bullish, a unique hybrid combining a branding agency and a consumer-focused venture fund. With decades of experience in brand strategy, Brent and his team have been early investors and builders behind some of the most iconic DTC and consumer brands of the past decade, including Peloton, Warby Parker, Casper, Harry's, Hu, Bubble, and more.In this episode of DTC Pod, Brent shares his perspective on what it takes to build generational consumer brands from the earliest stages. He discusses Bullish's hands-on investment approach, the importance of brand strategy as a growth mechanism, and what differentiates brands that become household names. Brent also breaks down real playbooks from companies like Sunday Lawn and Nom Nom, providing founders concrete advice on what it takes to build brands worth talking about—and worth buying.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Bullish's hybrid brand agency and VC model2. What it means to invest as “first money” and why it matters3. The difference between building a business and building a brand4. Why customer lifetime value (CLV) trumps CAC and COGS5. Product-market fit: moving from awareness to lifetime value6. How Bullish supports brands like Harry's and Nom Nom in their earliest days7. Tactical advice for founders on capital raising and allocation8. Building brands for acquisition vs. IPO9. The playbook for becoming an acquisition target (what buyers actually want)10. The underrated power of innovation and product launches11. The role of cultural relevance in DTC brand building12. Real-world examples from Sunday Lawn, Peloton, Bubble Beauty, and more13. How great DTC brands focus on AOV, CLV, and brand loyalty14. Pitfalls to avoid around capital structure and loss of momentumTimestamps00:00 Introducing Brent Vartan and Bullish03:49 Bullish's track record and notable investments05:22 What makes Bullish different10:10 Investing as “first money,” how Bullish evaluates concepts13:19 Patterns Bullish looks for in breakout DTC brands16:09 Deep dive: Sunday Lawn's growth and strategy18:36 Positioning Harry's and building a hundred-year business21:04 Timelines, capital, and operational realities for breakout brands23:37 Building for acquisition vs. IPO: how strategies diverge28:57 What buyers are really seeking in DTC acquisitions31:47 Nom Nom's Mars acquisition and the power of niche audiences33:59 The importance of cultural relevance and taking creative “shots”35:32 Bubble Beauty: case study in innovation and customer engagement38:27 Finding the right capital structure and maintaining founder equity41:06 The risks of stalling momentum and overplanning43:33 Where to allocate raised capital: innovation vs. marketing46:20 Where to find Bullish, Brent's socials, and their newsletterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokBrent Vartan - Managing Partner & Co-Founder of BullishBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this mega pod, we are joined by special guest @HawkiingLines (Luke Philpott). We start off the pod with a comprehensive recap of the grass court tune ups. Some of the topics we discuss are Diallo's upside, Bublik's power ranking, Medvedev's preferred surface, expectations for Musetti at Wimbledon, the decline of Rublev and Tsitsipas, and power rankings of various tiers on the ATP Tour. We then do a full breakdown of the 2025 Wimbledon men's draw, going thru quarter by quarter and discussing the lines on the futures markets. Next, we do a fun fantasy draft in which the three of us picked fantasy teams of 6 players each (in snake draft format); the topic of the fantasy contest is: most break points saved. The last hour of the podcast focuses on previewing the 1st round matches and discussing some lines to attack. Kudos to Luke for getting a ton of CLV already.

Send us a textUnlocking the Secrets of Go-to-Market Success: The Top 10 KPIs You Need to TrackIn this episode, we dive deep into the essential metrics every business leader and marketer should monitor to ensure their go-to-market (GTM) strategy is on track. Whether you're launching a new product, entering a new market, or refining your sales process, understanding the right key performance indicators (KPIs) can make all the difference between success and stagnation.Join us as we break down the top 10 KPIs that provide actionable insights into your GTM effectiveness:Customer Acquisition Cost (CAC): Discover how much it really costs to win a new customer and why optimizing this metric is crucial for profitability.Customer Lifetime Value (CLV): Learn how to calculate and maximize the total revenue a customer brings over their relationship with your brand.Monthly and Annual Recurring Revenue (MRR & ARR): Track your revenue growth and forecast future performance with these foundational metrics.Net Promoter Score (NPS): Gauge customer satisfaction and loyalty to identify advocates and areas for improvement.Return on Ad Spend (ROAS): Ensure your marketing investments are delivering measurable returns.Support Tickets: Monitor customer issues and feedback to enhance your product and customer experience.شف أسرار نجاح استراتيجية الدخول إلى السوق: أهم 10 مؤشرات أداء يجب تتبعهافي هذه الحلقة، نغوص في أعماق أهم المؤشرات التي يجب على كل قائد أعمال ومسوق مراقبتها للتأكد من أن استراتيجية الدخول إلى السوق (GTM) تسير في الاتجاه الصحيح. سواء كنت تطلق منتجًا جديدًا، أو تدخل سوقًا جديدًا، أو تعمل على تحسين عملية المبيعات، فإن فهم مؤشرات الأداء الرئيسية الصحيحة يمكن أن يصنع الفارق بين النجاح والتراجع.انضم إلينا بينما نستعرض أهم 10 مؤشرات أداء توفر رؤى عملية حول فعالية استراتيجيتك:تكلفة اكتساب العميل (CAC): تعرف على التكلفة الحقيقية لجذب عميل جديد ولماذا يعد تحسين هذا المؤشر أمرًا حاسمًا للربحية.قيمة عمر العميل (CLV): تعلم كيفية حساب وتعظيم إجمالي الإيرادات التي يجلبها العميل طوال علاقته مع علامتك التجارية.الإيرادات الشهرية والسنوية المتكررة (MRR & ARR): تابع نمو إيراداتك وتوقع الأداء المستقبلي من خلال هذه المؤشرات الأساسية.مؤشر صافي المروجين (NPS): قِس رضا العملاء وولاءهم لتحديد الداعمين ومجالات التحسين.العائد على الإنفاق الإعلاني (ROAS): تأكد من أن استثماراتك التسويقية تحقق عوائد ملموسة.تذاكر الدعم: راقب مشاكل العملاء وملاحظاتهم لتحسين منتجك وتجربة العملاء.معدل تحويل المبيعات: اكتشف مدى فعالية تحويل الفرص إلى عملاء فعليين.معدل فقدان العملاء (Churn Rate): راقب معدل مغادرة العملاء لتقليل الخسائر وتعزيز النمو.مدة تهيئة العميل الجديد: قِس الوقت الذي يستغرقه العميل الجديد ليبدأ في تحقيق القيمة من منتجك.حجوزات العروض التوضيحية: تابع عدد العملاء المحتملين الذين يطلبون تجربة المنتج.استمع الآن لتتعرف على كيفية استخدام هذه المؤشرات في تحسين استراتيجيتك وتحقيق أهدافك التجارية! Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

No matter how simple a metric's name makes it sound, the details are often downright devilish. What is a website visit? What is revenue? What is a customer? Go one level deeper with a metric like customer acquisition cost (CAC) or customer lifetime value (CLV or LTV, depending on how you acronym), and things can get messy in a hurry. In some cases, there are multiple "right" definitions, depending on how the metric is being used. In some cases, there are incentive structures to thumb the definitional scale one way or another. In some cases, a hastily made choice becomes a well-established, yet misguided, norm. In some cases, public companies simply throw their hands up and stop reporting a key metric! Dan McCarthy, Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland, spends a lot of time and thought culling through public filings and disclosures therein trying to make sense of metric definitions, so he was a great guest to have to dig into the topic! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Cuántas veces has escuchado eso de “Yo trabajo mucho la fidelización de clientes en mi ecommerce”. ¿Y qué es lo que haces? Pues les envío un mail con una encuesta NPS y un cupón descuento para su próxima compra. Cri, Cri, Cri… ¿Y eso para ti es fidelizar? ¿Tú como cliente te sentirías fidelizado y te convertirías en evangelizador de la marca con esta estrategia? Voy a entrar de verdad en lo que es la fidelización y aumentar el LTV con técnicas concretas. En este episodio hablo sobre: El poder del CLV y por qué es vital para tu negocio online. Tácticas para que cada cliente compre más y más veces. Programas de fidelización y suscripciones que retengan a tu audiencia. Ejemplos reales de marcas que triunfan gracias a la recurrencia. Aumentar la rentabilidad de tu ecommerce con estrategias sencillas, y de aplicación inmediata. Y muchas otras cosas que te cuento en este podcast. https://pychon.com/ https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Ever wonder how businesses scale successfully - or why some promising companies unexpectedly falter? In this enlightening episode of ‘The Cash Rich Exit Podcast', host Colleen sits down with Shady Abboud, CEO of Unloop Accounting and Founder of Storyline Financial. Shady specializes in helping businesses turn complex financial data into actionable insights that drive strategic growth and profitable exits.   From identifying red flags in your cash flow to understanding the crucial difference between accounting and finance, Shady breaks down key concepts every entrepreneur needs to grasp. This conversation will equip you with essential tools to make informed decisions, ensuring your business doesn't just survive but thrives and achieves a cash-rich exit.   Key highlights from this episode:  

How much can you really afford to pay for a new customer? The answer isn't as simple as your Facebook ad spend. In this episode, Ralph Burns and Amanda Powell break down customer acquisition cost (CAC) and customer lifetime value (CLV) to uncover what businesses should actually be spending to scale profitably. They discuss how marketing costs go beyond ad spend, why your marketing team and operational expenses matter in CAC calculations, and how to use a 3:1 CLV-to-CAC ratio as a benchmark for growth. If you're struggling with ad budgets, profitability, or scaling your business, this episode is a must-listen.Chapters:00:00:00 - Welcome to the Episode: How Much Should You Pay for a Customer?00:00:44 - Why Knowing Your Customer Acquisition Cost (CAC) is Crucial00:06:20 - The Simple Formula for Calculating Customer Lifetime Value (CLV)00:08:15 - How to Calculate CLV Using a Basic Formula00:10:45 - Breaking Down CLV for Different Business Models00:12:10 - How Long Does It Take to Earn Your CLV?00:14:50 - Fast vs. Slow CLV Payback Periods & What They Mean00:17:54 - Transition to Determining Customer Acquisition Cost (CAC)00:26:40 - Finding the Right Balance Between CLV and CAC for Growth00:29:52 - Key Takeaways: The 3:1 Rule for Scaling ProfitablyLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13Tier 11 Data Suite

In this episode of the Medical Aesthetics Marketing Show, host Pam, the Aesthetics Junkie, delves into strategies for increasing client lifetime value (CLV). She emphasizes the importance of moving away from constantly chasing new clients and upselling within a practice. Pam breaks down the concept of CLV, discusses how to gather and analyze client data, and suggests ways to maximize the value of each client. Key tactics include treatment bundling strategies, effective upsell sequences, and retention programs. Additionally, she provides a framework for creating loyalty programs and measuring CLV. Pam also underlines the necessity of following up with clients to maintain satisfaction and foster long-term relationships. The episode concludes with actionable steps to implement these strategies, aiming to organically grow revenue without the need for additional advertising expenses.00:00 Introduction to the Medical Aesthetics Marketing Show01:11 Understanding Client Lifetime Value (CLV)03:21 Maximizing Client Retention and Satisfaction09:06 Evaluating and Improving Client Data11:22 Effective Treatment Bundling Strategies18:24 Upsell Sequence Templates21:54 Retention Programs and Follow-Up25:20 Loyalty Programs Explained28:11 Metrics, Measurement, and Optimization30:16 Implementation and Homework34:55 Final Checklist and ConclusionLifetime Maximizer Kit: https://www.theaestheticsjunkie.com/op/lifetime-kit/Show Notes https://www.theaestheticsjunkie.com/lifetimeFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

Most lawyers are stuck in feast-or-famine mode, relying on outdated marketing and manual processes. But what if your law firm could sign more clients, automate intake, and scale effortlessly?In this episode, Sam Mollaei and Neil Tyra reveal the Rapid Law Firm Growth Formula—a proven system to attract more leads, close more cases, and let automation do the work.✅ High-converting ads✅ Virtual intake specialists signing clients for you✅ ROI tracking to scale with confidence

At BRAVE COMMERCE Live in 2024, leading experts in media investment, Farrah Linden, Media Director at Wella Company, and Josh Cierski, Associate Director of Media at Reckitt, engaged in a candid debate on the evolving dynamics of brand media and retail media. Moderated by BRAVE COMMERCE hosts Rachel Tipograph and Sarah Hofstetter, this insightful discussion unpacks how brands navigate budget allocation, performance measurement, and strategic alignment in a rapidly changing retail landscape.Farrah and Josh share how their organizations structure media investments, the challenges of defining retail media within broader marketing strategies, and the increasing role of first-party data, closed-loop attribution, and creative excellence in optimizing retail media spend. They also debate whether retail media should be held to the same standards as traditional brand media and how organizations can best structure teams to ensure cohesion, measurement rigor, and budget fluidity.From the latest trends in eCommerce, omnichannel marketing, and consumer data strategies to the future of media investment, this conversation offers invaluable insights for brands looking to maximize ROI in an era where digital and retail media are increasingly intertwined.Key Takeaways:Retail Media vs. Brand Media: How brands define and allocate budgets across national, retail, and digital channels to drive performanceRethinking Measurement: Why ROAS isn't enough and how incrementality, CLV, and brand lift are shaping modern media strategiesCreative & Media Maturity: The role of video, platform differentiation, and retailer partnerships in maximizing retail media effectiveness Hosted on Acast. See acast.com/privacy for more information.

When you think of combinations who comes to mind?

In this episode of Grow a Small Business, host Troy Trewin interviews Susan Toft, founder of The Laundry Lady, shares her journey from starting solo in 2012 to growing her business to $6 million in annual revenue. The company now boasts over 300 contractors and operates across Australia and New Zealand. Susan highlights the unique flexibility her platform offers, empowering families and communities. She discusses scaling challenges, bootstrapping success, and plans for further growth with investments. A must-listen for anyone inspired by innovative, customer-focused business models!   Other Resources: From $50K to 8 Figures: Kristi Herold on Building JAM's 450-Person Team, 11 Acquisitions & a Culture of Play From Teen Lawn Mower to $20M App: Bryan Clayton's Journey to 200K Customers & 22 FTE  30 Years of Expertise: Matt Raad's Strategies to Skyrocket Your Business Success Angel Investment Secrets: Liz Raad's Blueprint for Million-Dollar Business Succes The "Marketing Funding Flywheel" eBook outlines how to strategically align marketing investments with funding metrics like CLV and CAC to create a self-sustaining cycle of growth for small businesses. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Susan Toft highlights cash flow management as the hardest aspect of growing a small business. She explains that consistent challenges with managing finances, especially in the early stages, can lead to moments of doubt about whether the effort is worth it. Understanding financials is critical, but even with that knowledge, limited resources and reinvestment needs can make the journey especially tough. What's your favourite business book that has helped you the most? Susan Toft's favorite business book is "Shoe Dog" by Phil Knight, the memoir of Nike's co-founder. She finds it particularly impactful because it candidly portrays the realities of business growth, especially challenges like managing cash flow during different stages of the business. She appreciates its honesty about the struggles and successes of building a business​. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Susan Toft prefers listening to a variety of podcasts that focus on the journeys and stories of entrepreneurs. She values learning from real-life challenges and successes shared by others, as these stories can be motivating and relatable. While she doesn't follow specific podcasts exclusively, she enjoys exploring diverse options to gain insights and inspiration for growing a small business. What tool or resource would you recommend to grow a small business? Susan Toft highlights the importance of having an accounting system that provides clear insights into your financials. She specifically values tools that allow access via mobile devices, enabling her to manage business operations effectively while balancing personal responsibilities. This flexibility helps her stay informed and in control of cash flow and finances, which she considers critical for business growth​. What advice would you give yourself on day one of starting out in business? Susan Toft's advice to herself on day one of starting out in business would be to "just keep going." She emphasizes the importance of perseverance, acknowledging that there will be tough days filled with doubt, but persistence eventually leads to achieving goals and seeing rewards. Her message reflects the resilience needed to navigate the ups and downs of entrepreneurship. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Understanding your numbers is critical—your business success depends on it — Susan Toft Balance in business and life is about integration, not perfection — Susan Toft Stay true to your values — they are the foundation of sustainable success — Susan Toft      

Rob Pizzola and the team from The Hammer Betting Network dive deep into the latest news and drama making waves on Gambling Twitter. From controversial takes to unexpected betting strategies, we're breaking down all the must-know moments from the week. Today's show reacts the scientific evidence that disproves CLV mattering, Rob's feelings of being personally attacked and so much more.

Kick off the new year with a fresh perspective on your business strategy! In this episode, Ben Owden chats with Dr. Peter Fader, Wharton professor and co-founder of a predictive analytics firm acquired by Nike. Peter is also the author of Customer Centricity and The Customer Centricity Playbook, and he's on a mission to debunk the myth that “all customers are created equal.” Discover why focusing on your best customers—and even paying more to acquire them—can drive sustainable growth, while treating every customer the same can derail your bottom line. Peter explains the power of customer lifetime value (CLV), sheds light on how to measure it without drowning in data, and shows how a “quality over quantity” approach to customer acquisition can transform your organization. Whether you're planning this year's strategic initiatives or seeking a deeper understanding of customer behavior, this insightful conversation will help you see why the right customers—not all customers—deserve your full attention.Read Peter's Book on Customer CentricityGet in Intouch with Peter FaderImportant Links*Join Thrive in the Middle Today!*Book WhyLead to Train Your Teams*Explore Our ServicesSocial Media*Ben Owden's LinkedIn*Ben Owden's Twitter 

Matthew Mullaney was only 21 when he left Massachusetts to study abroad in Italy.  But just a few weeks after his arrival, on January 31st 2003,  Matthew left an Irish pub and disappeared without a trace. His disappearance triggered an international search across Europe,  with several unconfirmed sightings reported until around 2006.  After that, the trail went cold. Many theories have emerged about what might have happened to Matthew,  but as of today, he remains missing.  His case continues to be one of the most mysterious disappearances  involving Americans abroad. Follow us on IG: https://www.instagram.com/thelasttripcrimepod/ And join our Patreon: https://www.patreon.com/TheLastTripPodcast Theme Music by Roger Allen Dexter Sources: https://www.fbi.gov/wanted/kidnap/matthew-alan-mullaney https://hollyhockcreative.com/matthew-mullaney/ https://int-missing.fandom.com/wiki/Matthew_Mullaney https://charleyproject.org/case/matthew-alan-mullaney https://thesuitcasedetective.com/2020/12/08/missing-person-matthew-alan-mullaney/ https://group.irishecho.com/2011/02/mass-familys-search-for-son-still-futile-2/ https://web.archive.org/web/20041029031511/http://www.chilhavisto.rai.it/Clv/lettere/M/MullaneyMatthew.htm https://www.masslive.com/news/2011/12/massachusetts_mother_renews_pl.html https://www.irishtimes.com/news/boston-mother-issues-appeal-as-son-missing-since-2003-spotted-in-ireland-1.16052 https://medium.com/of-misdeeds-and-mysteries/when-traveling-abroad-goes-wrong-3edc6056e62c https://www.lanazione.it/firenze/cronaca/matthew-mullaney-scomparso-ef7171dc https://www.irishtimes.com/news/parents-believe-son-is-in-ireland-1.1209402 https://www.lonelyplanet.com/articles/things-to-know-before-traveling-to-florence

In a rapidly evolving digital world, businesses are constantly challenged to meet customer expectations. As channels multiply and data sources proliferate, many brands struggle with fragmented customer data, resulting in disjointed, inefficient communication strategies. This can lead to poor customer experiences (CX), decreased retention, and lower lifetime value (CLV). MoEngage MoEngage transforms customer engagement by …

In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today's world. We'll explore:• How personalization creates deeper, more meaningful relationships with your customers.• The role of emotional engagement in building long-lasting loyalty and advocacy.• Why fostering and nurturing communities around your brand is the ultimate way to cultivate trust and drive growth.Through real-world examples, actionable insights, and practical takeaways, this episode is a must-listen for brands looking to build loyalty that stands the test of time. Whether you're a seasoned marketer or just starting out, you'll discover powerful strategies to connect with your audience on a deeper level and turn customers into lifelong advocates. Previous Episodes In This Masterclass Series:•  Listen To Resonance In Marketing Masterclass Part 1•  Listen To Resonance In Marketing Masterclass Part 2 Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In today's hyper-competitive landscape, it's not about how loud you are—it's about how deeply you resonate.In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on:• Emotional connection > Grabbing attention.• Why trust, loyalty, and community advocacy matter more than one-time conversions.• The role of storytelling in creating authentic, long-lasting connections with your audience.• Empathy-driven marketing: understanding your customers' needs and emotions to foster brand loyalty.• Tapping into the power of personalized experiences to resonate on a deeper level.• How niche marketing and community-building create stronger advocacy than broad messaging.• How to evoke emotion and create lasting memories to resonate deeply.• Relationship-driven marketing tactics you can apply across social media, content, email, and more to engage meaningfully. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.In this episode, we break down how resonance plays in marketing along with:•  Resonance vs Volume in marketing.•  Emotional connection > Simply Exposure.•  The Psychology of Resonance: tapping into customer emotions, needs, and values.•  Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex)•  LTV > One-Time Conversions.•  How to create trust currency, brand loyalty, and community advocacy.•  The importance of relationship-driven marketing and communication tactics.•  How to apply this to social media, content, email, copy, and other media on various platforms. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In this episode, Ray Sclafani discusses the essential truths that financial advisory firms must embrace for organic growth. He focuses on client acquisition costs and the lifetime value of a client, emphasizing the importance of understanding the lifetime value of a client (CLV) and its impact on resource allocation, marketing strategies, and client retention. Ray provides statistics and insights on CLV and highlights the need for efficient and effective spending on client acquisition. He also explores the role of client lifetime value in decision-making, marketing plans, and enhancing client experiences. The episode concludes with coaching questions for further exploration.Key TakeawaysFinancial advisory firms should focus on organic growth and measure success through net new assets added from existing clients and new client relationships.Understanding the lifetime value of a client (CLV) helps make informed decisions about resource allocation, marketing strategies, and client retention.Client retention is significantly less costly than acquiring new clients, and focusing on high-value clients can enhance firm profitability.Measuring client satisfaction scores and retention costs is crucial for improving client experiences, increasing referrals, and improving retention rates.Efficient and effective spending on client acquisition is essential for organic growth, and future investments in marketing and technology are crucial for sustaining and amplifying organic growth.For more information click here to visit The ClientWise Blog.Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTubeTo join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

Valentin Radu is the CEO of OmniConvert. Valentin and his team help fuel growth of organizations in arguably the most important way: Increasing and MAXIMIZING customer lifetime value. Valentin and his team offer a number of ways to not just keep the customers an organization lands…but to optimize the lifetime value for every customer a team wins. Today he joins us to share how elite organizations have intentional, predictable success in increasing Customer Lifetime Value and how leaders can help make every sale you make more meaningful in an episode you'll be able to utilize immediately. You can connect with Valentin on LinkedIn here (https://www.linkedin.com/in/valentinradu/). You can get Radu's Book, the CLV Revolution, here (https://theclvrevolution.com/). You can learn more about OmniConvert here (https://www.omniconvert.com/). For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here (https://www.patreon.com/SalesLeadershipUnited).

As a cleaning business owner, it's easy to get caught up in thinking about the success of your company in simple terms – like how many customers you have.But there's another number all of us should be looking at:The lifetime value of each and every customer.In this latest episode of the Profit Cleaners podcast, Brandon Condrey and Brandon Schoen discuss the crucial concept of customer lifetime value (CLV) in the cleaning industry. They explain how understanding CLV can help cleaning businesses grow sustainably by keeping you focused on long-term customer satisfaction. You'll also hear them break down how to calculate the CLV for your business and share practical strategies for increasing it, such as offering extra services and providing excellent customer service. By prioritizing customer satisfaction, businesses can turn one-time clients into loyal advocates who keep coming back – for years.Ready to unlock the full potential of your cleaning business?  Tune in now!Also be sure to check out helpful resources on the Profit Cleaners website to further improve your business's strategies!Highlights: (01:15) The lifetime value of customers in the cleaning business, emphasizing its importance in business growth and success.(02:23) The referral policies and their impact on customer retention and acquisition.(03:46) Illustration of lifetime value through examples of long-term customers' spending over several years.(06:14:) The significance of customer lifetime value and its implications for business growth and marketing strategies.(08:18) The aggregate lifetime value and spending of the top 100 customers, highlighting the potential for revenue generation.(10:10) Strategies for increasing customer lifetime value, including raising average purchase value, frequency, and enhancing customer experience.(13:48) The attainability of significant revenue growth through customer retention and acquisition.(16:34) Importance of customer experience in fostering long-term relationships and customer satisfaction.(18:33) The leveraging existing customers for referrals and future business growth.(20:53) Maintaining customer relationships and fostering customer loyalty through exceptional service and experience.(22:41) Prioritize customer experience and growth mindset over perfection in service delivery.Links/Resources Mentioned:Profit Cleaners Website MasterClass

In this exclusive interview recorded live from the Walmart Commerce Technologies Studio at Shoptalk Europe. Sathya Nandakumar, CTO at Holland & Barrett, shares insights on the company's digital transformation journey and the role of AI in the health and wellness retail sector. Holland & Barrett, a leading retailer of vitamins, supplements, and healthy food, is focusing on leveraging technology to enhance personalization and to improve its customer experiences across its omnichannel ecosystem. Nandakumar discusses the importance of a comprehensive AI strategy, highlighting the potential applications of generative AI in search, content creation, and personalization. She also emphasizes the significance of data as the foundation for machine learning, customer insights, and CLV optimization. Discover how Holland & Barrett is navigating the digital landscape, driving omnichannel excellence, and empowering store colleagues to deliver exceptional customer experiences in this engaging conversation.