Podcasts about clv

Deposit $10+ with code “BDGE” and play on our partner website to get the 2025 BDGE Fantasy Football Draft Guide for free! https://tinyurl.com/3add4t6z0:00 - its rude to skip introductions0:50 - jared goff - DET, QB2:45 - j.j. mccarthy - MIN, QB5:50 - matthew stafford - LAR, QB7:23 - d.j. moore - CHI, WR10:20 -calvin ridley - TEN, WR13:00 - jerry jeudy - CLV, WR14:30 - james conner - RB, ARZ16:30 - kaleb johnson - RB, PIT17:57 - d'andre swift - RB, CHI17:57 - tony pollard - RB, TEN18:55 - david njoku - TE, CLV20:45 - colston loveland - TE, CHIIf you live in a state where they aren't live, you can pre-order the draft guide for a discounted price straight from our website through August 1st: https://bdge.co/draft_guides/2025subscribe to the bdge dynasty channel: https://ytube.io/3pZklisten to the bdge dynasty podcast: https://bityl.co/NzJ1bdge nfl trivia youtube channel: https://ytube.io/3jmJjoin the BDGE discord: https://discord.gg/77BxrqCF6Fsubscribe to the BDGE podcast | https://linktr.ee/bdgefollow me on the socials | https://linktr.ee/nickercolanoContact▪️ advertising/business | business@bdge.co (don't send fantasy questions here)▪️ i do answer fantasy Q's on our discord | https://discord.gg/AvpY3QJTAythis video is about (bdge,nick ercolano,fantasypros,fantasy flock,fantasy footballers,bdge fantasy football,2025 fantasy football,mock draft 2025 fantasy football,2025 fantasy football rankings,dj moore fantasy,calvin ridley fantasy,colston loveland fantasy,david njoku fantasy,james conner fantasy,breakout players fantasy football,best picks fantasy football,must draft players fantasy football,kaleb johnson fantasy,tony pollard fantasy,jerry jeudy fantasy,d'andre swift fantasy)Support this podcast at — https://redcircle.com/bdge-fantasy-football/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Martin Hillgren från HSNG, gästar podden Framtidens E-Handel och ​​pratar om hur Nordens största hälsokedja har byggt en 1,3 miljarders­affär med egna varumärken, datadriven kanalmix och ett nytt helautomatiserat lager. Martin delar insikter om AI‑sök, trepelar­modellen trafik–konvertering–retention, varför små experiment slår kanal­byten, och hur första‑partsdata samt community content ska säkra tillväxt i en cookielös framtid.6:03 Bolagskarta - HSN‑gruppen & Gymgrossisten8:41 1,3 Mdkr omsättning – tre gånger större än närmaste konkurrent10:00 Försprånget: 25 års organisk tillväxt & nordisk marknadstäckning12:08 Nytt auto­lager & tech‑stack lyfter kapacitet och marginal18:27 AI‑strategi: testa tidigt, fokusera på relevans, strunta i hype22:22 “Doppa tårna”‑principen – gå all‑in först när standarden satt sig25:00 Trepelare‑modell: trafik → konvertering → retention driver intäkter37:27 AI‑sök utmanar Google – SEO flyttas mot frågeintentioner44:22 Riskbalans: små experiment istället för total kanalförflyttning50:29 Video & community‑innehåll stärker brand och engagemang53:51 Första‑partsdata blir nyckeln efter cookies & GDPR60:02 Kundservice + loyalty‑program fördjupar CLV och bygger moatBoken som nämns i slutet har titeln: Extreme Ownership av Jocko WillnikHär hittar du Martin & HSNG:https://www.linkedin.com/in/martin-hillgren-15450328/ https://www.hsng.com/ Sponsor:https://www.soscalemedia.se/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

Join our host, Mr. Rahul Desai, CEO and MD of the International Institute of Gemology, as he is going to talk on all about something that every jewelry retailer should master but often overlooks: Customer Lifetime Value, or CLV, along with Customer Retention Strategies. Hosted by: Mr. Rahul Desai, CEO and MD of the International Institute of GemologyVisit the IIG website: www.iigindia.com Follow us on:LinkedIn @ iigofficialInstagram @ iigofficialFacebook @ iigofficialTwitter @ iigofficialYoutube @ iigofficial Subscribe & Like below Podcast Channels:Apple PodcastSpotify PodcastAmazon PodcastYoutube Podcast Inquire about sponsoring and showcasing your business in our next podcast episode by the Loupe Insight: Delving with Rahul Desai:rahul@iigindia.com Sponsors for this podcast episode:Sanghi Jewelers, a legacy of craftsmanship and tradition;Finestar Diamonds, with precision, brilliance, and perfection in every diamond;SVar Gems, your ultimate source for quality gemstones;And Svar Media, the voice of jewelry, amplifying the industry.

Deposit $10+ with code “BDGE” and play on our partner website to get the 2025 BDGE Fantasy Football Draft Guide for free! https://tinyurl.com/3add4t6zIf you live in a state where they aren't live, you can pre-order the draft guide for a discounted price straight from our website through August 1st: https://bdge.co/draft_guides/20250:00 - its rude to skip introductions1:50 - emeka egbuka - TB, WR7:40 - kaleb johnson - PIT, RBget the draft guide here: https://tinyurl.com/3add4t6z11:45 - cedric tillman - CLV, WR13:30 - j.j. mccarthy - MIN, QB15:38 - cam skattebo - NYG, RB17:38 - kyle williams - NE, WR20:08 - jayden higgins - HOU, WR21:22 - honorable mentionssubscribe to the bdge dynasty channel: https://ytube.io/3pZklisten to the bdge dynasty podcast: https://bityl.co/NzJ1bdge nfl trivia youtube channel: https://ytube.io/3jmJjoin the BDGE discord: https://discord.gg/77BxrqCF6Fsubscribe to the BDGE podcast | https://linktr.ee/bdgefollow me on the socials | https://linktr.ee/nickercolanoContact▪️ advertising/business | business@bdge.co (don't send fantasy questions here)▪️ i do answer fantasy Q's on our discord | https://discord.gg/AvpY3QJTAythis video is about (bdge,nick ercolano,fantasypros,fantasy flock,fantasy footballers,bdge fantasy football,2025 fantasy football,mock draft 2025 fantasy football,2025 fantasy football rankings,fantasy football breakouts,kaleb johnson fantasy,emeka egbuka fantasy,fantasy football sleepers,fantasy football 2025 rankings,fantasy football rankings,2025 fantasy football draft,fantasy football breakout players,top fantasy sleepers)Support this podcast at — https://redcircle.com/bdge-fantasy-football/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Is it time to finally admit that not all customers are created equal—and that treating them as if they are might be costing your business more than you realize? In this episode, I dig deep with Dan McCarthy, Associate Professor of Marketing at the University of Maryland and co-founder of Theta, to challenge one of the most hotly debated questions in customer experience: Should all customers be treated the same? Dan's expertise in customer lifetime value (CLV) exposes a stark reality—most companies are bleeding money on large swaths of their customer base and missing out on major growth opportunities by not prioritizing their highest value customers. The impact of understanding, modeling, and acting on CLV? Smarter resource allocation, optimized acquisition channels, and retention strategies that actually move the needle. Why should you listen to Dan? His work—frequently featured in The Wall Street Journal, Harvard Business Review, Fortune, and The Economist—sits at the intersection of advanced academic research and bottom-line business outcomes. Having sold a business to Nike and now a partner at Theta, Dan brings a rare combination of rigorous analytics and practical execution, helping both corporate leaders and investors see their customers (and their value) more clearly. If you want your business to thrive—not just survive—in a customer-driven market, this episode is essential listening. Here are three burning questions Dan answers during our conversation: How do you accurately calculate customer lifetime value, and why do so many businesses get it wrong? What are the most common missteps that leaders make when trying to identify and serve high-value customers? How can customer data be used to shift business strategy, improve profitability, and even recalibrate entire corporate valuations? Be sure to tune in and subscribe on your platform of choice: Listen & Subscribe on Apple Podcasts Listen & Subscribe on Spotify And remember, The Delighted Customers Podcast is available on all your favorite podcast platforms! Meet Dan McCarthy Dan McCarthy is an Associate Professor of Marketing at the University of Maryland's Robert H. Smith School of Business, and a co-founder of Theta, a leading business focused on customer lifetime value prediction and insights. Previously, Dan taught at Emory University's Goizueta Business School for seven years before moving to Maryland (my alma mater—Go Terps!). Dan's innovative research and commentary on customer lifetime value, corporate valuation, and unit economics have attracted national attention, appearing in media outlets such as Harvard Business Review, The Wall Street Journal, Fortune, Barron's, CBS, CNBC, and The Economist. He is also nationally recognized for his work partnering with Dr. Peter Fader, with whom he initially founded a business acquired by Nike before their current collaboration at Theta. Before his academic career, Dan earned both his undergraduate and PhD degrees from the Wharton School at the University of Pennsylvania. He spent several years on Wall Street at a hedge fund, bringing a financial and data-driven lens to marketing science. As a frequent speaker and consultant, Dan helps enterprise leaders, marketers, and investors leverage advanced modeling to answer high-stakes questions about profitability, resource allocation, and growth. To connect with Dan, reach out on LinkedIn. References and Show Notes Learn more about Theta Connect with Dan McCarthy: LinkedIn Past podcast guests mentioned: Fred Reichheld (on CX metrics), Dr. Peter Fader (Wharton School, on not treating all customers the same) Read Dan's and Peter Fader's research: Customer-Base Corporate Valuation Warby Parker (example discussed: CLV, growth, and valuation) Media coverage: Harvard Business Review, Wall Street Journal, Fortune, The Economist, USA Today, Barron's Delta Sky Club (loyalty programs and customer value example) Ready to rethink your approach to customers? Hit play and subscribe now!

When my house insurance doubled, I realized most retailers are stuck in transaction tunnel vision—treating customers like one-night stands instead of building lifetime relationships. This episode breaks down the Customer Lifetime Value formula that separates genius marketers from those throwing money at the wall. Discover why a $30 customer can be worth $1,380 over time, and learn three strategies to increase CLV immediately. You'll Learn: The simple CLV formula (no PhD required) Why understanding CLV transforms your marketing spend How to identify your most valuable customer segments Three concrete strategies to boost lifetime value Stop chasing quick wins and start building profitable long-term relationships. When you know each customer's true worth, you can invest like a genius while competitors can't compete.

Brent Vartan is Managing Partner and Co-Founder at Bullish, a unique hybrid combining a branding agency and a consumer-focused venture fund. With decades of experience in brand strategy, Brent and his team have been early investors and builders behind some of the most iconic DTC and consumer brands of the past decade, including Peloton, Warby Parker, Casper, Harry's, Hu, Bubble, and more.In this episode of DTC Pod, Brent shares his perspective on what it takes to build generational consumer brands from the earliest stages. He discusses Bullish's hands-on investment approach, the importance of brand strategy as a growth mechanism, and what differentiates brands that become household names. Brent also breaks down real playbooks from companies like Sunday Lawn and Nom Nom, providing founders concrete advice on what it takes to build brands worth talking about—and worth buying.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Bullish's hybrid brand agency and VC model2. What it means to invest as “first money” and why it matters3. The difference between building a business and building a brand4. Why customer lifetime value (CLV) trumps CAC and COGS5. Product-market fit: moving from awareness to lifetime value6. How Bullish supports brands like Harry's and Nom Nom in their earliest days7. Tactical advice for founders on capital raising and allocation8. Building brands for acquisition vs. IPO9. The playbook for becoming an acquisition target (what buyers actually want)10. The underrated power of innovation and product launches11. The role of cultural relevance in DTC brand building12. Real-world examples from Sunday Lawn, Peloton, Bubble Beauty, and more13. How great DTC brands focus on AOV, CLV, and brand loyalty14. Pitfalls to avoid around capital structure and loss of momentumTimestamps00:00 Introducing Brent Vartan and Bullish03:49 Bullish's track record and notable investments05:22 What makes Bullish different10:10 Investing as “first money,” how Bullish evaluates concepts13:19 Patterns Bullish looks for in breakout DTC brands16:09 Deep dive: Sunday Lawn's growth and strategy18:36 Positioning Harry's and building a hundred-year business21:04 Timelines, capital, and operational realities for breakout brands23:37 Building for acquisition vs. IPO: how strategies diverge28:57 What buyers are really seeking in DTC acquisitions31:47 Nom Nom's Mars acquisition and the power of niche audiences33:59 The importance of cultural relevance and taking creative “shots”35:32 Bubble Beauty: case study in innovation and customer engagement38:27 Finding the right capital structure and maintaining founder equity41:06 The risks of stalling momentum and overplanning43:33 Where to allocate raised capital: innovation vs. marketing46:20 Where to find Bullish, Brent's socials, and their newsletterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokBrent Vartan - Managing Partner & Co-Founder of BullishBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this mega pod, we are joined by special guest @HawkiingLines (Luke Philpott). We start off the pod with a comprehensive recap of the grass court tune ups. Some of the topics we discuss are Diallo's upside, Bublik's power ranking, Medvedev's preferred surface, expectations for Musetti at Wimbledon, the decline of Rublev and Tsitsipas, and power rankings of various tiers on the ATP Tour. We then do a full breakdown of the 2025 Wimbledon men's draw, going thru quarter by quarter and discussing the lines on the futures markets. Next, we do a fun fantasy draft in which the three of us picked fantasy teams of 6 players each (in snake draft format); the topic of the fantasy contest is: most break points saved. The last hour of the podcast focuses on previewing the 1st round matches and discussing some lines to attack. Kudos to Luke for getting a ton of CLV already.

Send us a textUnlocking the Secrets of Go-to-Market Success: The Top 10 KPIs You Need to TrackIn this episode, we dive deep into the essential metrics every business leader and marketer should monitor to ensure their go-to-market (GTM) strategy is on track. Whether you're launching a new product, entering a new market, or refining your sales process, understanding the right key performance indicators (KPIs) can make all the difference between success and stagnation.Join us as we break down the top 10 KPIs that provide actionable insights into your GTM effectiveness:Customer Acquisition Cost (CAC): Discover how much it really costs to win a new customer and why optimizing this metric is crucial for profitability.Customer Lifetime Value (CLV): Learn how to calculate and maximize the total revenue a customer brings over their relationship with your brand.Monthly and Annual Recurring Revenue (MRR & ARR): Track your revenue growth and forecast future performance with these foundational metrics.Net Promoter Score (NPS): Gauge customer satisfaction and loyalty to identify advocates and areas for improvement.Return on Ad Spend (ROAS): Ensure your marketing investments are delivering measurable returns.Support Tickets: Monitor customer issues and feedback to enhance your product and customer experience.شف أسرار نجاح استراتيجية الدخول إلى السوق: أهم 10 مؤشرات أداء يجب تتبعهافي هذه الحلقة، نغوص في أعماق أهم المؤشرات التي يجب على كل قائد أعمال ومسوق مراقبتها للتأكد من أن استراتيجية الدخول إلى السوق (GTM) تسير في الاتجاه الصحيح. سواء كنت تطلق منتجًا جديدًا، أو تدخل سوقًا جديدًا، أو تعمل على تحسين عملية المبيعات، فإن فهم مؤشرات الأداء الرئيسية الصحيحة يمكن أن يصنع الفارق بين النجاح والتراجع.انضم إلينا بينما نستعرض أهم 10 مؤشرات أداء توفر رؤى عملية حول فعالية استراتيجيتك:تكلفة اكتساب العميل (CAC): تعرف على التكلفة الحقيقية لجذب عميل جديد ولماذا يعد تحسين هذا المؤشر أمرًا حاسمًا للربحية.قيمة عمر العميل (CLV): تعلم كيفية حساب وتعظيم إجمالي الإيرادات التي يجلبها العميل طوال علاقته مع علامتك التجارية.الإيرادات الشهرية والسنوية المتكررة (MRR & ARR): تابع نمو إيراداتك وتوقع الأداء المستقبلي من خلال هذه المؤشرات الأساسية.مؤشر صافي المروجين (NPS): قِس رضا العملاء وولاءهم لتحديد الداعمين ومجالات التحسين.العائد على الإنفاق الإعلاني (ROAS): تأكد من أن استثماراتك التسويقية تحقق عوائد ملموسة.تذاكر الدعم: راقب مشاكل العملاء وملاحظاتهم لتحسين منتجك وتجربة العملاء.معدل تحويل المبيعات: اكتشف مدى فعالية تحويل الفرص إلى عملاء فعليين.معدل فقدان العملاء (Churn Rate): راقب معدل مغادرة العملاء لتقليل الخسائر وتعزيز النمو.مدة تهيئة العميل الجديد: قِس الوقت الذي يستغرقه العميل الجديد ليبدأ في تحقيق القيمة من منتجك.حجوزات العروض التوضيحية: تابع عدد العملاء المحتملين الذين يطلبون تجربة المنتج.استمع الآن لتتعرف على كيفية استخدام هذه المؤشرات في تحسين استراتيجيتك وتحقيق أهدافك التجارية! Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

No matter how simple a metric's name makes it sound, the details are often downright devilish. What is a website visit? What is revenue? What is a customer? Go one level deeper with a metric like customer acquisition cost (CAC) or customer lifetime value (CLV or LTV, depending on how you acronym), and things can get messy in a hurry. In some cases, there are multiple "right" definitions, depending on how the metric is being used. In some cases, there are incentive structures to thumb the definitional scale one way or another. In some cases, a hastily made choice becomes a well-established, yet misguided, norm. In some cases, public companies simply throw their hands up and stop reporting a key metric! Dan McCarthy, Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland, spends a lot of time and thought culling through public filings and disclosures therein trying to make sense of metric definitions, so he was a great guest to have to dig into the topic! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Cuántas veces has escuchado eso de “Yo trabajo mucho la fidelización de clientes en mi ecommerce”. ¿Y qué es lo que haces? Pues les envío un mail con una encuesta NPS y un cupón descuento para su próxima compra. Cri, Cri, Cri… ¿Y eso para ti es fidelizar? ¿Tú como cliente te sentirías fidelizado y te convertirías en evangelizador de la marca con esta estrategia? Voy a entrar de verdad en lo que es la fidelización y aumentar el LTV con técnicas concretas. En este episodio hablo sobre: El poder del CLV y por qué es vital para tu negocio online. Tácticas para que cada cliente compre más y más veces. Programas de fidelización y suscripciones que retengan a tu audiencia. Ejemplos reales de marcas que triunfan gracias a la recurrencia. Aumentar la rentabilidad de tu ecommerce con estrategias sencillas, y de aplicación inmediata. Y muchas otras cosas que te cuento en este podcast. https://pychon.com/ https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Cuántas veces has escuchado eso de “Yo trabajo mucho la fidelización de clientes en mi ecommerce”. ¿Y qué es lo que haces? Pues les envío un mail con una encuesta NPS y un cupón descuento para su próxima compra. Cri, Cri, Cri… ¿Y eso para ti es fidelizar? ¿Tú como cliente te sentirías fidelizado y te convertirías en evangelizador de la marca con esta estrategia? Voy a entrar de verdad en lo que es la fidelización y aumentar el LTV con técnicas concretas.En este episodio hablo sobre:El poder del CLV y por qué es vital para tu negocio online.Tácticas para que cada cliente compre más y más veces.Programas de fidelización y suscripciones que retengan a tu audiencia.Ejemplos reales de marcas que triunfan gracias a la recurrencia.Aumentar la rentabilidad de tu ecommerce con estrategias sencillas, y de aplicación inmediata.Y muchas otras cosas que te cuento en este podcast.https://pychon.com/https://ecosistemaecommerce.com/Linkedin: https://www.linkedin.com/in/javierlopezrod/Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/Twitter: https://twitter.com/ecosistemaecommTik Tok: https://www.tiktok.com/@ecosistemaecommerceInstagram: https://www.instagram.com/ecosistemaecommerce/Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Ever wonder how businesses scale successfully - or why some promising companies unexpectedly falter? In this enlightening episode of ‘The Cash Rich Exit Podcast', host Colleen sits down with Shady Abboud, CEO of Unloop Accounting and Founder of Storyline Financial. Shady specializes in helping businesses turn complex financial data into actionable insights that drive strategic growth and profitable exits.   From identifying red flags in your cash flow to understanding the crucial difference between accounting and finance, Shady breaks down key concepts every entrepreneur needs to grasp. This conversation will equip you with essential tools to make informed decisions, ensuring your business doesn't just survive but thrives and achieves a cash-rich exit.   Key highlights from this episode:  

How much can you really afford to pay for a new customer? The answer isn't as simple as your Facebook ad spend. In this episode, Ralph Burns and Amanda Powell break down customer acquisition cost (CAC) and customer lifetime value (CLV) to uncover what businesses should actually be spending to scale profitably. They discuss how marketing costs go beyond ad spend, why your marketing team and operational expenses matter in CAC calculations, and how to use a 3:1 CLV-to-CAC ratio as a benchmark for growth. If you're struggling with ad budgets, profitability, or scaling your business, this episode is a must-listen.Chapters:00:00:00 - Welcome to the Episode: How Much Should You Pay for a Customer?00:00:44 - Why Knowing Your Customer Acquisition Cost (CAC) is Crucial00:06:20 - The Simple Formula for Calculating Customer Lifetime Value (CLV)00:08:15 - How to Calculate CLV Using a Basic Formula00:10:45 - Breaking Down CLV for Different Business Models00:12:10 - How Long Does It Take to Earn Your CLV?00:14:50 - Fast vs. Slow CLV Payback Periods & What They Mean00:17:54 - Transition to Determining Customer Acquisition Cost (CAC)00:26:40 - Finding the Right Balance Between CLV and CAC for Growth00:29:52 - Key Takeaways: The 3:1 Rule for Scaling ProfitablyLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13Tier 11 Data Suite

In this episode of the Medical Aesthetics Marketing Show, host Pam, the Aesthetics Junkie, delves into strategies for increasing client lifetime value (CLV). She emphasizes the importance of moving away from constantly chasing new clients and upselling within a practice. Pam breaks down the concept of CLV, discusses how to gather and analyze client data, and suggests ways to maximize the value of each client. Key tactics include treatment bundling strategies, effective upsell sequences, and retention programs. Additionally, she provides a framework for creating loyalty programs and measuring CLV. Pam also underlines the necessity of following up with clients to maintain satisfaction and foster long-term relationships. The episode concludes with actionable steps to implement these strategies, aiming to organically grow revenue without the need for additional advertising expenses.00:00 Introduction to the Medical Aesthetics Marketing Show01:11 Understanding Client Lifetime Value (CLV)03:21 Maximizing Client Retention and Satisfaction09:06 Evaluating and Improving Client Data11:22 Effective Treatment Bundling Strategies18:24 Upsell Sequence Templates21:54 Retention Programs and Follow-Up25:20 Loyalty Programs Explained28:11 Metrics, Measurement, and Optimization30:16 Implementation and Homework34:55 Final Checklist and ConclusionLifetime Maximizer Kit: https://www.theaestheticsjunkie.com/op/lifetime-kit/Show Notes https://www.theaestheticsjunkie.com/lifetimeFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

Most lawyers are stuck in feast-or-famine mode, relying on outdated marketing and manual processes. But what if your law firm could sign more clients, automate intake, and scale effortlessly?In this episode, Sam Mollaei and Neil Tyra reveal the Rapid Law Firm Growth Formula—a proven system to attract more leads, close more cases, and let automation do the work.✅ High-converting ads✅ Virtual intake specialists signing clients for you✅ ROI tracking to scale with confidence

At BRAVE COMMERCE Live in 2024, leading experts in media investment, Farrah Linden, Media Director at Wella Company, and Josh Cierski, Associate Director of Media at Reckitt, engaged in a candid debate on the evolving dynamics of brand media and retail media. Moderated by BRAVE COMMERCE hosts Rachel Tipograph and Sarah Hofstetter, this insightful discussion unpacks how brands navigate budget allocation, performance measurement, and strategic alignment in a rapidly changing retail landscape.Farrah and Josh share how their organizations structure media investments, the challenges of defining retail media within broader marketing strategies, and the increasing role of first-party data, closed-loop attribution, and creative excellence in optimizing retail media spend. They also debate whether retail media should be held to the same standards as traditional brand media and how organizations can best structure teams to ensure cohesion, measurement rigor, and budget fluidity.From the latest trends in eCommerce, omnichannel marketing, and consumer data strategies to the future of media investment, this conversation offers invaluable insights for brands looking to maximize ROI in an era where digital and retail media are increasingly intertwined.Key Takeaways:Retail Media vs. Brand Media: How brands define and allocate budgets across national, retail, and digital channels to drive performanceRethinking Measurement: Why ROAS isn't enough and how incrementality, CLV, and brand lift are shaping modern media strategiesCreative & Media Maturity: The role of video, platform differentiation, and retailer partnerships in maximizing retail media effectiveness Hosted on Acast. See acast.com/privacy for more information.

When you think of combinations who comes to mind?

In this episode of Grow a Small Business, host Troy Trewin interviews Susan Toft, founder of The Laundry Lady, shares her journey from starting solo in 2012 to growing her business to $6 million in annual revenue. The company now boasts over 300 contractors and operates across Australia and New Zealand. Susan highlights the unique flexibility her platform offers, empowering families and communities. She discusses scaling challenges, bootstrapping success, and plans for further growth with investments. A must-listen for anyone inspired by innovative, customer-focused business models!   Other Resources: From $50K to 8 Figures: Kristi Herold on Building JAM's 450-Person Team, 11 Acquisitions & a Culture of Play From Teen Lawn Mower to $20M App: Bryan Clayton's Journey to 200K Customers & 22 FTE  30 Years of Expertise: Matt Raad's Strategies to Skyrocket Your Business Success Angel Investment Secrets: Liz Raad's Blueprint for Million-Dollar Business Succes The "Marketing Funding Flywheel" eBook outlines how to strategically align marketing investments with funding metrics like CLV and CAC to create a self-sustaining cycle of growth for small businesses. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Susan Toft highlights cash flow management as the hardest aspect of growing a small business. She explains that consistent challenges with managing finances, especially in the early stages, can lead to moments of doubt about whether the effort is worth it. Understanding financials is critical, but even with that knowledge, limited resources and reinvestment needs can make the journey especially tough. What's your favourite business book that has helped you the most? Susan Toft's favorite business book is "Shoe Dog" by Phil Knight, the memoir of Nike's co-founder. She finds it particularly impactful because it candidly portrays the realities of business growth, especially challenges like managing cash flow during different stages of the business. She appreciates its honesty about the struggles and successes of building a business​. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Susan Toft prefers listening to a variety of podcasts that focus on the journeys and stories of entrepreneurs. She values learning from real-life challenges and successes shared by others, as these stories can be motivating and relatable. While she doesn't follow specific podcasts exclusively, she enjoys exploring diverse options to gain insights and inspiration for growing a small business. What tool or resource would you recommend to grow a small business? Susan Toft highlights the importance of having an accounting system that provides clear insights into your financials. She specifically values tools that allow access via mobile devices, enabling her to manage business operations effectively while balancing personal responsibilities. This flexibility helps her stay informed and in control of cash flow and finances, which she considers critical for business growth​. What advice would you give yourself on day one of starting out in business? Susan Toft's advice to herself on day one of starting out in business would be to "just keep going." She emphasizes the importance of perseverance, acknowledging that there will be tough days filled with doubt, but persistence eventually leads to achieving goals and seeing rewards. Her message reflects the resilience needed to navigate the ups and downs of entrepreneurship. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Understanding your numbers is critical—your business success depends on it — Susan Toft Balance in business and life is about integration, not perfection — Susan Toft Stay true to your values — they are the foundation of sustainable success — Susan Toft      

Rob Pizzola and the team from The Hammer Betting Network dive deep into the latest news and drama making waves on Gambling Twitter. From controversial takes to unexpected betting strategies, we're breaking down all the must-know moments from the week. Today's show reacts the scientific evidence that disproves CLV mattering, Rob's feelings of being personally attacked and so much more.

Kick off the new year with a fresh perspective on your business strategy! In this episode, Ben Owden chats with Dr. Peter Fader, Wharton professor and co-founder of a predictive analytics firm acquired by Nike. Peter is also the author of Customer Centricity and The Customer Centricity Playbook, and he's on a mission to debunk the myth that “all customers are created equal.” Discover why focusing on your best customers—and even paying more to acquire them—can drive sustainable growth, while treating every customer the same can derail your bottom line. Peter explains the power of customer lifetime value (CLV), sheds light on how to measure it without drowning in data, and shows how a “quality over quantity” approach to customer acquisition can transform your organization. Whether you're planning this year's strategic initiatives or seeking a deeper understanding of customer behavior, this insightful conversation will help you see why the right customers—not all customers—deserve your full attention.Read Peter's Book on Customer CentricityGet in Intouch with Peter FaderImportant Links*Join Thrive in the Middle Today!*Book WhyLead to Train Your Teams*Explore Our ServicesSocial Media*Ben Owden's LinkedIn*Ben Owden's Twitter 

In this episode of The HealthTech Marketing Show, we go deep on marketing measurement and attribution with guests Gretchen Hoffman, B2B SaaS Marketing Leader, and Mark Erwich, Chief Strategy Officer for Health Launchpad. As healthcare marketers face increasing pressure to prove the value of their efforts, Adam, Mark and Gretchen discuss the shift from traditional lead-based metrics to a more account-based, opportunity-driven approach. They also explore how data analytics and AI are reshaping the landscape. Key Topics: [5:15]How marketing measurement has shifted dramatically due to AI and advanced data analytics, changing how marketers track and optimize demand generation. [11:04] Aligning Sales and Marketing through ABM [13:58] Practical advice on implementing ABM. How tools like Demandbase and 6sense help marketers analyze the full buyer journey and optimize account engagement. [23:16] The limitations of traditional attribution models and how healthcare marketers can effectively measure marketing activities' impact, especially in long sales cycles. [31:10] How to report the impact of marketing to the C-suite, including focusing on pipeline velocity, conversion rates, and customer lifetime value (CLV). [36:24] Actionable advice on adopting AI, ABM, and better reporting strategies. If you found this episode valuable, please share it with others in your network who might benefit from it!

Matthew Mullaney was only 21 when he left Massachusetts to study abroad in Italy.  But just a few weeks after his arrival, on January 31st 2003,  Matthew left an Irish pub and disappeared without a trace. His disappearance triggered an international search across Europe,  with several unconfirmed sightings reported until around 2006.  After that, the trail went cold. Many theories have emerged about what might have happened to Matthew,  but as of today, he remains missing.  His case continues to be one of the most mysterious disappearances  involving Americans abroad. Follow us on IG: https://www.instagram.com/thelasttripcrimepod/ And join our Patreon: https://www.patreon.com/TheLastTripPodcast Theme Music by Roger Allen Dexter Sources: https://www.fbi.gov/wanted/kidnap/matthew-alan-mullaney https://hollyhockcreative.com/matthew-mullaney/ https://int-missing.fandom.com/wiki/Matthew_Mullaney https://charleyproject.org/case/matthew-alan-mullaney https://thesuitcasedetective.com/2020/12/08/missing-person-matthew-alan-mullaney/ https://group.irishecho.com/2011/02/mass-familys-search-for-son-still-futile-2/ https://web.archive.org/web/20041029031511/http://www.chilhavisto.rai.it/Clv/lettere/M/MullaneyMatthew.htm https://www.masslive.com/news/2011/12/massachusetts_mother_renews_pl.html https://www.irishtimes.com/news/boston-mother-issues-appeal-as-son-missing-since-2003-spotted-in-ireland-1.16052 https://medium.com/of-misdeeds-and-mysteries/when-traveling-abroad-goes-wrong-3edc6056e62c https://www.lanazione.it/firenze/cronaca/matthew-mullaney-scomparso-ef7171dc https://www.irishtimes.com/news/parents-believe-son-is-in-ireland-1.1209402 https://www.lonelyplanet.com/articles/things-to-know-before-traveling-to-florence

In a rapidly evolving digital world, businesses are constantly challenged to meet customer expectations. As channels multiply and data sources proliferate, many brands struggle with fragmented customer data, resulting in disjointed, inefficient communication strategies. This can lead to poor customer experiences (CX), decreased retention, and lower lifetime value (CLV). MoEngage MoEngage transforms customer engagement by …

In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today's world. We'll explore:• How personalization creates deeper, more meaningful relationships with your customers.• The role of emotional engagement in building long-lasting loyalty and advocacy.• Why fostering and nurturing communities around your brand is the ultimate way to cultivate trust and drive growth.Through real-world examples, actionable insights, and practical takeaways, this episode is a must-listen for brands looking to build loyalty that stands the test of time. Whether you're a seasoned marketer or just starting out, you'll discover powerful strategies to connect with your audience on a deeper level and turn customers into lifelong advocates. Previous Episodes In This Masterclass Series:•  Listen To Resonance In Marketing Masterclass Part 1•  Listen To Resonance In Marketing Masterclass Part 2 Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In today's hyper-competitive landscape, it's not about how loud you are—it's about how deeply you resonate.In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on:• Emotional connection > Grabbing attention.• Why trust, loyalty, and community advocacy matter more than one-time conversions.• The role of storytelling in creating authentic, long-lasting connections with your audience.• Empathy-driven marketing: understanding your customers' needs and emotions to foster brand loyalty.• Tapping into the power of personalized experiences to resonate on a deeper level.• How niche marketing and community-building create stronger advocacy than broad messaging.• How to evoke emotion and create lasting memories to resonate deeply.• Relationship-driven marketing tactics you can apply across social media, content, email, and more to engage meaningfully. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.In this episode, we break down how resonance plays in marketing along with:•  Resonance vs Volume in marketing.•  Emotional connection > Simply Exposure.•  The Psychology of Resonance: tapping into customer emotions, needs, and values.•  Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex)•  LTV > One-Time Conversions.•  How to create trust currency, brand loyalty, and community advocacy.•  The importance of relationship-driven marketing and communication tactics.•  How to apply this to social media, content, email, copy, and other media on various platforms. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Bienvenue dans notre rendez-vous hebdomadaire : le Club de C'est pas du vent. Des journalistes spécialistes de l'environnement, de RFI et d'ailleurs, reviennent sur les sujets environnementaux qui les ont marqués et partagent les coulisses de leur travail. L'occasion aussi de commenter les reportages produits par les vidéastes du réseau ePOP et les actions des Clubs RFI. Dans le club cette semaine : Camille Sarazin de entR reviendra sur les JO qui viennent de s'achever : comment on peut repenser ce type d'événements pour diminuer leur empreinte carbone. Oudom Heng du service khmer sur les mobilisations de la diaspora cambodgienne à travers le monde, c'est le projet du triangle de développement CLV pour Cambodge Laos Viêtnam. Simon Rozé, du service environnement de RFI : les émissions de méthane (un puissant gaz à effet de serre) n'ont jamais été aussi élevées et entraînent ces inondations. Igor Strauss du service environnement de RFI nous parlera des inondations liées au changement climatique dans les villes africaines.- La chronique ePOP/ (RFI Planète Radio/IRD) de Caroline Filliette avec Hadama Diakité du Mali pour son film L'or à tout prix.- La chronique culture de Caroline Filliette sur la biographie Rachel Carson, lanceuse d'alerte de Sylvie Dodeller, le Printemps Silencieux de Rachel Carson réédité chez Wildproject et les Rencontres de la photographie d'Arlesqui tiennent jusqu'au 29 septembre.

In this episode, Ray Sclafani discusses the essential truths that financial advisory firms must embrace for organic growth. He focuses on client acquisition costs and the lifetime value of a client, emphasizing the importance of understanding the lifetime value of a client (CLV) and its impact on resource allocation, marketing strategies, and client retention. Ray provides statistics and insights on CLV and highlights the need for efficient and effective spending on client acquisition. He also explores the role of client lifetime value in decision-making, marketing plans, and enhancing client experiences. The episode concludes with coaching questions for further exploration.Key TakeawaysFinancial advisory firms should focus on organic growth and measure success through net new assets added from existing clients and new client relationships.Understanding the lifetime value of a client (CLV) helps make informed decisions about resource allocation, marketing strategies, and client retention.Client retention is significantly less costly than acquiring new clients, and focusing on high-value clients can enhance firm profitability.Measuring client satisfaction scores and retention costs is crucial for improving client experiences, increasing referrals, and improving retention rates.Efficient and effective spending on client acquisition is essential for organic growth, and future investments in marketing and technology are crucial for sustaining and amplifying organic growth.For more information click here to visit The ClientWise Blog.Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTubeTo join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

ដំណើរទស្សនកិច្ចទិសឦសាន ដោយឥតគិតថ្លៃ ដែលរៀបចំដោយរាជរដ្ឋាភិបាលកម្ពុជា នឹងចាប់ផ្តើមនៅថ្ងៃសៅរ៍ ថ្ងៃទី៧ ខែកញ្ញា ចុងសប្តាហ៍។ កម្មវិធីទៅលេងខេត្តភាគឦសានជាប់ព្រំដែនវៀតណាម និងឡាវ ក្នុងកិច្ចសហប្រតិបត្តិការអភិវឌ្ឍន៍តំបន់ត្រីកោណ CLV នេះ ដើម្បីផ្តល់ឱកាសដល់ប្រជាពលរដ្ឋខ្មែរ បានទៅឃើញដោយផ្ទាល់នូវការអភិវឌ្ឍជាក់ស្តែង នៅតាមតំបន់ព្រំដែន ការកសាងហេដ្ឋរចនាសម្ព័ន្ធផ្លូវក្រវាត់ព្រំដែន និងការអភិវឌ្ឍជារួមរបស់ប្រជាពលរដ្ឋ ក្នុងភូមិភាគឦសាន។

យ៉ាងហោចណាស់ មានមនុស្ស ៣១នាក់ ដែលមានស្ត្រី ២នាក់ ត្រូវបានចាប់ខ្លួន ពីបទប៉ុនប៉ង់ធ្វើកុបកម្ម ផ្តួលរំលំរាជរដ្ឋាភិបាល នាថ្ងៃអាទិត្យ ទី១៨សីហាម្សិលមិញ។ នេះបើតាមលោក ទូច សុខៈ អ្នកនាំពាក្យរងក្រសួងមហាផ្ទៃ។ យុវជនខ្មែរទាំង ៣១នាក់នោះ បានចូលរួមក្នុងផែនការកុបកម្មរបស់ក្រុមប្រឆាំងជ្រុលនិយម ដែលបានញុះញង់ពីក្រៅប្រទេស ឱ្យធ្វើបាតុកម្ម កាលពីថ្ងៃអាទិត្យ ទី១៨ ខែសីហា ប្រឆាំងនឹងគម្រោងអភិវឌ្ឍន៍តំបន់ត្រីកោណ កម្ពុជា ឡាវ និងវៀតណាម CLV។

ក្នុងពិធីសំណេះសំណាលជាមួយអាចារ្យ អាចារិនី កាលពីព្រឹកថ្ងៃទី១៥ ខែសីហា ឆ្នាំ២០២៤ ប្រមុខរាជរដ្ឋាភិបាលកម្ពុជា លោក ហ៊ុន ម៉ាណែត បានបន្តប្រកាសព្រមានអនុវត្តច្បាប់ ចំពោះក្រុមអ្នកតវ៉ាប្រឆាំង ដែលលោកនាយករដ្ឋមន្ត្រី ហៅថា ជាក្រុមចលនាខុសច្បាប់ ដែលយកបញ្ហាកិច្ចសហប្រតិបត្តិការអភិវឌ្ឍន៍តំបន់ត្រីកោណ កម្ពុជា ឡាវ និងវៀតណាម CLV បង្កឲ្យមានចលាចលដល់សង្គម និងប៉ះពាល់ដល់ប្រយោជន៍ជាតិ។

កាលពីថ្ងៃអាទិត្យ ទី១១ ខែសីហា ឆ្នាំ ២០២៤ សមាគមន៍ខ្មែរសហការជាមួយអង្គការមួយចំនួនក្នុងប្រទេសអូស្រ្តាលី ធ្វើបាតុកម្មប្រឆាំងនឹងគម្រោងត្រីកោណអភិវឌ្ឍន៍កម្ពុជា ឡាវ និងវៀតណាម ដែលហៅកាត់ជាភាសាអង់គ្លេសថា CLV។ ការប្រមូលផ្តុំគ្នាធ្វើឡើងនៅមុខសាលាក្រុងព្រីងវែល និងបន្តដើរក្បួនដង្ហែទៅកាន់តំបន់ផ្សារព្រីងវែល។

Valentin Radu is the CEO of OmniConvert. Valentin and his team help fuel growth of organizations in arguably the most important way: Increasing and MAXIMIZING customer lifetime value. Valentin and his team offer a number of ways to not just keep the customers an organization lands…but to optimize the lifetime value for every customer a team wins. Today he joins us to share how elite organizations have intentional, predictable success in increasing Customer Lifetime Value and how leaders can help make every sale you make more meaningful in an episode you'll be able to utilize immediately. You can connect with Valentin on LinkedIn here (https://www.linkedin.com/in/valentinradu/). You can get Radu's Book, the CLV Revolution, here (https://theclvrevolution.com/). You can learn more about OmniConvert here (https://www.omniconvert.com/). For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here (https://www.patreon.com/SalesLeadershipUnited).

https://youtu.be/MvT1zBzmFHwValentin Radu, the founder of OmniConvert, shares his expertise on how brands and retailers can increase their Customer Lifetime Value, Conversion Rates and profitability.Valentin shares his journey from struggling with profitability in his early ventures to discovering the crucial role of CLV in business success. We discusses the direct connection between lifetime value and profitability, emphasizing the importance of measuring and improving customer retention. Valentin also highlights key methodologies and actionable steps for businesses to optimize their CLV, such as segmenting customers, gathering feedback, and experimenting with new strategies.Listeners will gain a deeper understanding of the importance of customer-centric approaches in e-commerce, the challenges companies face in shifting their focus from acquisition to retention, and practical advice for improving customer value and driving sustainable growth.I'm really excited to bring you this conversation with valentin, I'm sure you'll learn a lot from him and that this conversation will be both engaging and informative.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Valentin Radu, founder and CEO of OmniConvert.LinkedIn: https://www.linkedin.com/in/valentinradu/Omniconvert - https://www.omniconvert.com/The CLV revolution book - https://www.amazon.com/CLV-Revolution-Transform-Ecommerce-Optimization-ebook/dp/B0CJC7FKC5Takeaways:Customer lifetime value (CLV) is directly connected to profitability, as being profitable for each customer is essential for overall profitability.Customer retention is crucial and can be improved by fulfilling promises, selling valuable products, and providing an outstanding customer experience.Customer value optimization (CVO) is a conscious process that focuses on increasing CLV through lead indicators and experimentation.Lead indicators, such as the number of experiments per month and the number of campaigns, help prioritize actions to improve CLV.Understanding customer needs and focusing on solving their problems is key to successful sales and business growth.Chapters:00:00 Introduction and Background02:37 The Connection Between CLV and Profitability10:44 The Three Pillars of Customer Retention25:18 The Importance of Lead Indicators in Driving Growth32:13 Career Highlights and Lessons Learned36:44 The Power of Understanding Customer Needs in Sales

As co-founder of Eisengard AI, Clarence Lee spends his workdays examining how businesses can leverage cutting-edge artificial intelligence (AI) technology to improve their workflows. The use cases for marketing and sales are abundant — from copywriting, A/B testing and customer relationship management to pipeline operations, pitching and cold call strategy. Lee, a former professor at Cornell's SC Johnson College of Business, shares how companies can apply academic theory to create AI business frameworks for those routine lead- and revenue-generating practices in this episode of the Cornell Keynotes podcast from eCornell.In conversation with host Chris Wofford, Lee explores:The importance of prioritizing customer and stakeholder outcomesAI applications for customer lifetime value and customer-based corporate valuationHow AI can help workers map their daysTime freedom gained from AIThe future of AI agents and possibilities of AI org chartsDifferences between smart AI and wise AIPersonalized AI that knows youSales and marketing pain points that can be addressed with AIOpportunities for AI to guide corporate leaders as external consulting firms doRetrieval-Augmented Generation (RAG) systemsMental modeling of what's important — and what's not — in accomplishing work tasksHow AI frameworks could be used for eCornell learnersDiscover the latest best practices for AI in eCornell certificate programs:Designing and Building AI SolutionsGenerative AI for ProductivityAI StrategyAI for Digital TransformationApplied Machine Learning and AIAdditionally, Clarence Lee is an author of five marketing certificate programs:Marketing AIDigital Marketing 360Growth MarketingIntegrated Marketing 360Digital MarketingLearn more about Lee on his website and get the latest updates from his company at eisengard.ai.Books and authors mentioned in this episode:“Principles” by Ray Dalio“How Brands Grow” by Byron Sharp“Tribe of Mentors,” “Tools of Titans,” and “The 4-Hour Workweek” by Tim FerrissDid you enjoy this episode of the Cornell Keynotes podcast? Watch the Keynote. Follow eCornell on Facebook, Instagram, LinkedIn, TikTok, and X.

As a cleaning business owner, it's easy to get caught up in thinking about the success of your company in simple terms – like how many customers you have.But there's another number all of us should be looking at:The lifetime value of each and every customer.In this latest episode of the Profit Cleaners podcast, Brandon Condrey and Brandon Schoen discuss the crucial concept of customer lifetime value (CLV) in the cleaning industry. They explain how understanding CLV can help cleaning businesses grow sustainably by keeping you focused on long-term customer satisfaction. You'll also hear them break down how to calculate the CLV for your business and share practical strategies for increasing it, such as offering extra services and providing excellent customer service. By prioritizing customer satisfaction, businesses can turn one-time clients into loyal advocates who keep coming back – for years.Ready to unlock the full potential of your cleaning business?  Tune in now!Also be sure to check out helpful resources on the Profit Cleaners website to further improve your business's strategies!Highlights: (01:15) The lifetime value of customers in the cleaning business, emphasizing its importance in business growth and success.(02:23) The referral policies and their impact on customer retention and acquisition.(03:46) Illustration of lifetime value through examples of long-term customers' spending over several years.(06:14:) The significance of customer lifetime value and its implications for business growth and marketing strategies.(08:18) The aggregate lifetime value and spending of the top 100 customers, highlighting the potential for revenue generation.(10:10) Strategies for increasing customer lifetime value, including raising average purchase value, frequency, and enhancing customer experience.(13:48) The attainability of significant revenue growth through customer retention and acquisition.(16:34) Importance of customer experience in fostering long-term relationships and customer satisfaction.(18:33) The leveraging existing customers for referrals and future business growth.(20:53) Maintaining customer relationships and fostering customer loyalty through exceptional service and experience.(22:41) Prioritize customer experience and growth mindset over perfection in service delivery.Links/Resources Mentioned:Profit Cleaners Website MasterClass

In this exclusive interview recorded live from the Walmart Commerce Technologies Studio at Shoptalk Europe. Sathya Nandakumar, CTO at Holland & Barrett, shares insights on the company's digital transformation journey and the role of AI in the health and wellness retail sector. Holland & Barrett, a leading retailer of vitamins, supplements, and healthy food, is focusing on leveraging technology to enhance personalization and to improve its customer experiences across its omnichannel ecosystem. Nandakumar discusses the importance of a comprehensive AI strategy, highlighting the potential applications of generative AI in search, content creation, and personalization. She also emphasizes the significance of data as the foundation for machine learning, customer insights, and CLV optimization. Discover how Holland & Barrett is navigating the digital landscape, driving omnichannel excellence, and empowering store colleagues to deliver exceptional customer experiences in this engaging conversation.

A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics include: why it is challenging to agree on key modeling variables like acquisition cost; how CLTV can bridge the translation gap between marketers and finance; and why business schools are slow to evolve. Tune in to hear Warby Parker and Wayfair case studies. #customerlifetimevalue #marketing #marketingdata 00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:40 Introducing Dr. Dan McCarthy: The Genius Behind Customer Lifetime Value01:38 The Marketing Landscape: Challenges and Changes in the Digital Age03:46 Deep Dive into Customer Lifetime Value (CLV) with Dr. McCarthy06:20 The Practicalities of CLV: From Theory to Application12:20 The Journey of Creating a CLV Course: Inspiration and Impact14:10 The Slow Evolution of Business School Curriculums in the Digital Era18:45 CLV in Practice: Warby Parker Case Study24:56 The Importance of Language and Disclosure in Marketing27:44 Advice for Marketers: Embracing Financial Acumen30:22 Compensation and Accountability in Marketing Departments36:58 Dan McCarthy's Personal Anecdotes and Final ThoughtsLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

EP318 - Temu Deep Dive with Earnest Analytics  Episode Summary: In this episode, Jason "Retailgeek" Goldberg and Scot Wingo dive deep Temu, the online marketplace operated by the Chinese e-commerce company PDD Holdings, that has become the fastest growing retailer in history. Joining us on the episode is Michael Maloof is the Head of Marketing for Earnest Analytics. Earnest works with world-class data partners to acquires, anonymize, and productize insight about the entire U.S. Economy. They have posted numerous insights about Temu in the US this year: Feb 28: Temu's 2024 Super Bowl ad blitz failed to accelerate growth March 5: Temu is growing fastest among high income earners March 12: Almost half of Wish, AliExpress customers shop at Temu In this episode we cover who Temu is, how big they have become, who their customers are and what retailers they are likely impacting, their go to market strategy (and especially their marketing spend), the controversy around their use of the Global Postal Treaty, and some of their potential risks. We also explore where they could go next. If you're in the commerce space, you'll want to make sure you are up to speed on Temu. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 318 of the Jason & Scot show was recorded on Wednesday, March 13th, 2024. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:23] Welcome to the Jason and Scott show. This is episode 318 being recorded on Wednesday, March 13th, 2024. I'm your host, Jason “Retailgeek” Goldberg. And as usual, I'm here with your co-host, Scott Wingo. Scot: [0:39] Hey, Jason, and welcome back, Jason and Scott show listeners. Jason, one of the topics that is coming up a lot this year, we talked a lot at a lot in our recap and our preview is Temu. By many measures, people think they're one of the fastest growing e-commerce companies in history. If you watch the Super Bowl, I think they spent $8 trillion on ads there. So we want to do a deep dive into this and cover a number of topics. We want to talk about a little background around Temu. What's it mean for U.S. retailers? And, you know, it's a Chinese company. Does it even matter? If yes, why? Because Temu isn't public and they are a Chinese company, they don't really disclose any information. So we wanted to bring on a guest that is basically a Temu expert. So we looked around and we found Michael Maloof. He is the head of marketing at Ernest Analytics. Ernest works with world-class data partners to acquire, anonymize, and productize insights about the U.S. economy. They have posted lots of articles. This is how we found Michael. I think you know him as well from the trade show circuit. So he's going to help us do this deep dive into what's going on at Temu. Welcome to the show, Michael. Michael? Michael: [1:59] Yeah, thanks so much for having me on the show. Big fan of your annual predictions and the work you guys do. So I'm head of marketing at Earnest Analytics. We're the leading credit card retail pricing and healthcare claims data provider for investors and retailers. Before Earnest, I was actually a tech and telco analyst over at Goldman. The two credit card data sets we work with now, Orion and Vela, are probably the most pertinent to my conversations about the consumer economy and certainly this conversation today about TMU. They sourced respectively from a large account aggregator, like a budgeting app, and part of a POS system in the US. And Ernest essentially takes these massive and messy data sets, normalizes structures, and then puts them onto our platform so everyone from portfolio managers to marketers can see this third-party data. For example, you'd see market share, competitive benchmarking, customer behavior, revenue predictions, and macro trends for thousands of companies, including TMU. Scot: [3:03] Awesome. Thanks, Michael. And then, so which sector did you cover when you were an analyst at Goldman Sachs? Michael: [3:08] Tech and telco. So anything in the tech space, we had a few marketplaces in there, telecom companies. It's been a while though. Ernest has been my home now for seven years. Scot: [3:20] Okay. Was this in the Anthony Noto era you were there? Michael: [3:23] This was in the vera rossi era she was my my lead where we recovered uh latin american tech and telco. Scot: [3:30] Very cool awesome yeah they did goldman did the channelizer ipo so i get to know the team there pretty well awesome well before we jump into the data which we're excited to kind of hear what you have to share here jason i know this has become a very hot topic in your world you you You spoke on it at NRF. In your day job, you're getting tons of questions about this. I think you're booked out solid with Tmoo briefings. So those people pay big money for it, and our listeners don't pay. Give us the free version of your backgrounder on Tmoo. Jason: [4:05] Yeah, thanks, Scott. And I'm sure we'll spice in some other tidbits as we go, but I'll try to give a concise bullet. it. Temu is a subsidiary of a company that used to be called Pinduoduo in China. It's now called PDD Holdings, which is infinitely easier to spell, by the way. And PDD Holdings is one of the largest e-commerce companies in China. On a market cap basis, they keep flip-flopping with Alibaba. So they're super competitive. They're way north of like $400 billion in GMV in China and had a really interesting trajectory, but a couple of years ago, they launched Tmoo into first UK and then US, now 49 other markets as a new retail concept. And so a couple of things I'd want folks to know before we dive in with Michael, first of all, the name is a loose English acronym for team up price down. So I always pronounce Tmoo as in team. [5:08] There are multiple pronunciations out there, even from Tmoo employees. So I'm not sure there's an official pronunciation. In the United States, they launched in September of 2022. So they're about 18 months old now. And most folks were not familiar with them until, a surprise, three months after launching, they bought a Super Bowl ad. So they became familiar to millions of Americans with the Shop Like a Billionaire ad that ran in the Super Bowl in 2023. And then as Scott alluded to, they bought five ads in the Super Bowl this year. So they haven't disclosed what they paid. A normal 30-second spot in the Super Bowl costs about $7 million. They ran four ads during the Super Bowl and one during the postgame. So estimates are in the kind of $20 to $30 million that they spent just on that ad. There's a bunch of estimates for how big they are in the U.S. I'm eager to hear what Michael thinks, but his old rivals at Morgan Stanley have them at about $16 billion in GMV in the U.S. But more interesting, Morgan Stanley estimates they're going to be $32 billion by 2030. So you think about a retail company that launched in September of 2022, and then in the first year, business sold $16 billion worth of stuff. That's the fastest growing retailer of all times. We do know from other sources that they get more traffic every year than Target. [6:36] They've been the most downloaded shopping apps on the Android and Apple app stores since they were born. So they've kind of owned the top of that list. And a couple other little interesting things. They are a marketplace. They have invented a model they call next generation manufacturing. So they're a marketplace. It's all three-piece sellers that are selling goods on Temu. But unlike traditional Western-based marketplaces, Temu does a lot more of the work, of listing the products and fulfilling the products for the factory. So they may, if you're a factory, they say the only thing you need is a cellular internet connection, and they provide you all the infrastructure to become a successful seller on Temu. There's somewhere between 80 and 100,000 Chinese factories that are currently sellers on the marketplace. And then one big innovation is this week, they're turning on the ability for U.S. Marketplace sellers to sell and fulfill their goods from the U.S. as well. So one interesting question about a marketplace is, are they competing for sellers with Amazon and Walmart? And now they're bringing that fight to American soil. So that, I feel like, is enough to get us started. There's certainly an interesting company that's worth following. [7:52] The way I originally discovered Earnest is through this show. One of our most popular guests, Dan McCarthy, has been on a few times talking about his his CLV methodologies. And our listeners have really enjoyed his his commentary. He has partnered with Earnest Data several times to do some really interesting analytics. And you guys at Earnest have published a couple of those as thought leadership. And so that's how I first met you. And then, Michael, I noticed you published like three articles on Temu this year. Michael: [8:22] That's right. Right. Teamio has been one of the top client asked for themes. It's definitely something we're seeing a lot in the press. We work a lot with those thought leaders as well. And that's something that we're getting a lot of questions on from everyone from business to fashion to Dan McCarthy. So glad to answer any questions there. We are kind of in a unique spot, kind of have the dashboard on the consumer economy, if you will. Basically what's going on within the last few days we can see everything from customer acquisition they have to their gross market merchandise value. Scot: [8:56] Got it let's let's start at the basics and let's pretend you know so i see Temu and you know it looks like they've got and you know one of my theories is it feels a lot like wish.com so it's really kind of cheap stuff slower ship going to what i would call value-oriented and consumers, you know, in your data, what, what kind of customer are, is buying this and then how fast do you think they are really growing? Michael: [9:22] Yeah, let me answer the second one first. Timmy's growing very quickly. Like you said, from late 2022 onwards, our data is showing double digit month to month growth, which is just explosive, right as it became a household name. In the first three months, for context, it had roughly as many weekly active users in the US as the largest fast fashion brand, Shein, and within 10 months had surpassed Shein in sales. And it had taken Shein years to get to that point. So really, a much shorter timeline. For an idea of size, about 18% of US households have shopped at TeamView since its launch. And in terms of GMV, in February, we saw about 1% of Amazon's US GMV. If you look at that, if you just break that out over the whole year, I believe in 2023, their net sales were something like over $500 billion. You're looking at around $50 billion in gross merchandise value moving through the service. But nevertheless, it's kind of not made really meaningful inroads with the largest online brands. I mean, it's still 1% in a good month. And that's actually decelerated since 2023. In fact, February of 2023 had fewer sales than January, despite the really heavy advertising spend you mentioned. [10:47] So yeah, there's some signs that the growth is kind of changing there. Mainly that retention is increasing even while this like... [11:01] New customer acquisition-based sales growth model is slowing down. TeamU's average customer lifetime value tracks higher than Walmart. And we're seeing customers becoming much more loyal. So that's an interesting kind of plus for them while sales in total are kind of hitting a lull. But yeah, let's talk about who those customers are too. It's definitely been one of the more interesting finds from our data. Despite the really low price points and that kind of gamified discount system, TeamView's US customer base skews middle to high income, actually. Sales among customers earning that over $190K, which is obviously very high up there, they're the fastest growing income bracket. And that's from May to January, May of 23 to January 24. So those sales to customers earning under $55K, like less than the median U.S. household income, that's actually the slowest growing. So today, about 44% of TeamU sales come from earners making over $130K. Not only do high-income earners account for the largest share, they're outgrowing. We just think that TeamU resonates mostly with customers with more disposable income. income, people who can afford to take a gamble on an item that might not work out. [12:27] You buy a floor mat for $5, it doesn't work. A middle high income person might just say, hey, it was $5 wasted, but the poor people don't always look at that. They're looking for a little bit more bang for their buck, can't afford that type of gamble. Yeah, it's interesting. Scot: [12:46] Cool and then you've you know you mentioned that they're you know basically their ltv is going up do you have any insight into why are they getting better at like maybe predictive analytics or recommendation engine or you know they see jason bought some gadget and then they they know he's now a gadget geek and they kind of start targeting do you have any insight into what's driving that that bump in LTV? Michael: [13:09] That's a good question. So I don't really have much insight into that. I try not to get out over my skis in terms of the data that I have available to me. We're looking at retention. We're looking for what's called a smile. Dan McCarthy talks about it all the time, which is over time as a company starts to bring back more customers that stopped stopped spending with them. And that's been pretty rare to see in e-commerce history. That's something they've managed to do. How they're doing that, I'm not totally sure. So it's definitely going to be the key for them to continue growing as new customer growth slows down, though. Scot: [13:52] Yeah. Jason, do you know? Jason: [13:54] Yeah. Well, so I don't know. I just want to point out that while Michael is wisely trying to not get over his skis, I live over my skis. So I'll tumble down the ski slope once again. One of the things I maybe should have said up front or maybe apparent to a lot of people is T-Moves marketing spend isn't just that Super Bowl ad. They're spending a fortune on digital ads and almost certainly losing a lot of money on every sale. So there's a Wall Street Journal article that came out this week that said that Temu or PDD overall spent over $2 billion with Facebook and was Facebook's largest advertiser. They're also Google's largest advertiser in the U.S. And so they're buying a lot of customers. And the the Wall Street Journal estimates that they're losing $6 on every sale. They're spending so much on customer acquisition. And so in that first year, they're doing a ton of marketing. There's a ton of people that never heard of Temu. They're acquiring those customers. They're getting that first order. [14:54] And, you know, a mini version of this is what Wish did until they ran out of money. But though it doesn't seem like there was a lot of evidence that Wish ever got traction, right? Like they didn't get those repeat orders. And what I think we're seeing And what I've seen in some of the data that Michael shared with us is that Temu very much is growing that LTV, getting repeat orders, even as the flood of digital marketing they're spending is sort of losing some efficacy as the law of large numbers kick in. And then I would also say Pinduoduo in China and now Temu in the U.S. Is very well known for their gamification. So they have lots of clever gamification mechanics on their websites, group buying, contests, gifts, one-time deals that are all like very carefully crafted to entice you to make an incremental purchase and to make an unplanned purchase. So I think all of those things appear to be working and then they hit you on social media with, you know, a huge spend, you know, right when you're, you're doom scrolling and expressing some, some purchase intent through your clicks. Scot: [16:08] Very cool. How about you, Michael, you mentioned this, this, this slowdown, which is exactly opposite of what I would have thought given the Superbowl ads. What do you, does the data show you anything there? Is it? Normal or like what what's going on. Michael: [16:23] Yeah i mean i don't know i don't know what would be normal for this company that's still up hundreds of percent a year but when i'm looking at at month over month growth which is the kind of the best way i can think to to look at it it is pretty remarkable there was some sort of a step change in august of last year where it went from growing double double digits each month to growing just single digits or down. The holidays, December actually was smaller than November in terms of their sales. And January was smaller still, makes sense. But February, also very challenged in terms of sales. I'm wondering if they're in a sort of spiral in terms of the new customer's first time kind of buying frenzy is over, or if this is a shift towards very purposely trying to get people in the door and they're just actually tapping brakes a bit on advertising spending. I'm not totally sure what this signals just yet. Scot: [17:35] Got it. Okay. Jason: [17:36] Is it safe to say that there's no clear evidence that spending $30 million million dollars on the Super Bowl had a super observable impact on their sales. Michael: [17:46] Okay. Yeah. So the Super Bowl. Let's talk about that. The million dollar question or $30 million question, I guess. The answer is probably not. There are a lot of ways to measure advertising effectiveness, as you guys know better than most. Brand awareness and net promoter score. But yeah, for a young company like this facing slowing new customer growth, I'd imagine they're looking to move the needle with each of these like big marketing events and the data just suggests that their multiple ads on February 11th had no meaningful boost in sales actually TeamU saw a noticeable deceleration in sales growth following the event actually kind of, like sales were significantly slower in the next few days. So unless they're measuring this on a much longer timeline, I don't think this investment was worth it. I think they would be better just plowing dollars into digital, wherever that is. Jason: [18:42] Yeah, it's super interesting. You know, obviously for listeners that don't know, my salary gets paid by those Super Bowl ads. I work for a big ad agency for which I'm very grateful. But the lot of controversy around our water cooler the day after the show. That was a spin that you rarely see. And in one metric, it clearly had an impact. There was a lot more discussion about Temu than any other company on social media the day after the Super Bowl. So the Super Bowl ads triggered awareness and conversation. I think they were the second behind Verizon, which had Beyonce, right? And so there was a lot of talk on social media. It was not all positive. There was a lot of discussion on social media, but people that hated the team who had the first time they saw it because it was sort of by Super Bowl standards, not a very high production animated ad. I think they made it in-house and they, you know, ran it with much greater repetition than audiences are used to. So it generated a lot of conversation that didn't necessarily translate to sales, at least that we can measure in the short term. And so that that's going to be interesting long term case study about what what these kind of, you know, splashy big reach audiences can and can't can't do. Right. Michael: [20:00] You know, I don't, again, skis and getting over them. It just seems like the outcome for them at this point should be a little further down the funnel. And I don't see how advertising spend like that will marginally get someone, persuade someone to buy a team you that wasn't already going to. It seems, yeah, it was a lot and there was no really movement in our data, either in new signups or in sales. I think there's some other research out that downloads are trending downwards or slowing down as well. We don't have that data, but I was reading elsewhere. So I think, Scott, this is maybe more to your 2024 prediction that people are realizing this is wish and slowing. and becoming less enamored or falling out of it. Jason: [20:52] No, no, no, no. Scott's predictions cannot be right. Scot: [20:55] Wait, if I hear that, you're pre-anointing that I'm right. Is that you're here in March, you're saying I was right with my prediction. Man, I'm good. Michael: [21:04] I didn't want to pick a side here, but I think people might be falling out of love with it, although it's not because it's not wish, it's because they're out wishing wish. We can talk to it a little bit. But I think people just realize Teamio is managing to disrupt Wish. And we can talk to the brands that it's disrupting. That's just one of many. It's got higher retention, bigger scale than Wish. But it does have the same limits as Wish and that this deep discount model doesn't have the big household brands that people want when they're making those everyday purchases that are slightly bigger, like the Tides and Cloroxes or the recognizable alternatives. There are just some things you don't want to replace and you don't want to gamble on. I don't think anyone wants to spend a dollar on detergent and see what happens. It's just going to be tough for them to scale at some point. I think the question we should be asking is if they've reached that point yet. I'm not sure. The sales growth slowing suggests they could have. But in the meantime, they are actually taking a wrecking ball to several other brands. So just because total sales is slowing doesn't mean the disruptive effect is slowing. Scot: [22:22] Yeah, let's go, Jason. Jason: [22:51] Because Temu is buying so many ads and driving the price on all those auctions up. So don't know if it's moving the needle on consumer impact or not, but it for sure is having an impact on their competitors, at least in that regard. Michael: [23:04] So you're saying maybe their goal is to just suck all the oxygen out of the room? Jason: [23:08] I'm saying that's potentially an unintended positive benefit. Mm-hmm. Scot: [23:15] Yeah, and you've teed us up there. Who is, is it retailers or is it more brands? Who's getting impacted by this? And kind of embedded in this question is, do you have an idea of the categories? Like if we looked at that pie of the 50 billion GMV, is it largely electronics? Is it apparel? Like what are the big wedges inside of there? Michael: [23:35] Yeah, well, so the great part about transaction data, it's really good at looking at brand disruption, or I should say retail disruption by brand. Not great at looking at the categories. You know, I don't see what an individual breakout of a credit card receipt is. I'm just seeing where people are spending. So I think that's the question I'm more equipped to answer. In terms of impact, some of the folks you think of when you think of mass market and discount retailers like Five Below and Walmart, the ones that you immediately want to ask if they're being disrupted, they seem like they'd have the most overlap. They've been pretty untouched, actually. Part of its overlap, only 19% of Walmart and Amazon's customers have even tried TeamU. And that's about the same as the total percent of US households that have tried it. substantially the whole country has made a purchase at Walmart and Amazon. So they're just not as at risk, maybe on the margins. But what we're seeing, I guess, next step up with some risk is the dollar stores. Dollar General, they share about a quarter of their customers with TeamU. And if you look at Dollar General's customers spending at TeamU, it's up over 800% year to year from January 23 to 24. Obviously, a super small base and flat. at Dollar General itself. [24:54] And then those TeamU customers who aren't, or those Dollar General customers who aren't TeamU customers, they're spending slightly up at Dollar General. It suggests that there's some impact. Again, not the biggest that we've seen. So I'd say like dollar stores kind of marginally. [25:10] This is not as supported by data, but just putting the data point together that the TeamU customers are spending less and TeamU customers are richer, you could come to the conclusion that Dollar General role is losing out on richer customers looking for deals a little bit. Maybe they're popping in for something they really don't want to spend a lot of money on, like a party, something like that. That's where the sales that they're losing is. Which actually kind of takes us to the last and biggest impact. Wish and AliExpress, as well as all those hobby lobby party supplies, like Oriental Trading. So I'll start with Wish. Their customers are just fleeing. I think there's no better way to say it. 50% less spend on Wish in January 2024 than January 2023, and over 680% increase at TeamU. That's just astounding. The Wish customer, once they try I, TeamU, they're done. It's game over. It's similar for AliExpress. And I think that what TeamU has really done early on, we need to think of them less as like an Amazon killer, and more as a brand that just came in to consolidate the existing demand for this deep discount online spending that these two, AliExpress and Wish kind of got off the ground in the US. [26:35] In terms of the hobby space, Oriental Trading, Hobby Lobby, Party City, they all experienced double-digit declines year-on-year in February among the customers who also shopped at TMU. And these brands, they're catering to occasional and discount merchandise. I think they're really going to struggle adapting to TMU. It's like I said, the person who doesn't mind throwing away $5, $10, $15 on party supplies if they don't work out. But it's a one-time thing anyway. way you know it's it's things that they're somewhat disposable items to these customers and very interchangeable got. Scot: [27:12] It i noticed you didn't mention amazon on that list is there is it there been an amazon impact or has it been. Michael: [27:18] That's great good catch pretty negligible just just like walmart they're just brands on those platforms at this point that you can't find at at these places i think when i say on the margins that's what i mean there could be hey, I need this small thing for my kitchen that I could get for $1 or get for $3. And that might be the sale they lose out on, but they're doing a better job of being one-stop shops. And I think with what we've seen, it doesn't seem like the business model is set to take on Amazon yet. Scot: [27:57] Got it. Yeah. Jason: [28:00] You know, a couple of things that come to mind. A, I think the dollar store thing is super interesting because historically dollar stores haven't sold very much online. Like, and, and, you know, usually their excuse is that, that super low price point discounted items don't work online. Right. And I, I think like in some ways I look at Temu and I say, they're actually the digital dollar store that did figure it out. Now. [28:25] It remains to be seen whether they can make money doing it in the long run. But it doesn't surprise me that those are some of the categories that are being disproportionately impacted. And I think you really hit something interesting on some of these everyday essential retailers that sell the brands that consumers are looking for and trust. [28:46] That, to me, feels like a different shopping occasion than the shopping occasion I think Timo is winning. Branding there's this whole new trend on all the social media platforms called dupes and you know people think of like knockoffs and forgeries where you you try to pretend you're a brand that you're not but dupes is a something different dupes is this is a very similar product to a name brand product but it it overtly is not the name brand product and it's a way better value and they're now these big cohorts of consumers that talk about their dupes and brag about their dupe finds and, you know, proudly make these, these dupe decisions. And it feels like those are the kind of things where, where Teemu's playing really well, where, you know, you're into, you know, crafting and you've, you know, there's some expensive machine, a cricket machine for cutting vinyl. And you say, oh man, I found a dupe on Teemu for 20 bucks, right? Like those Those feel like the kinds of occasions they're winning when you're willing to trade down for that no-name product and take a gamble versus when you know you want the Tide dishwasher soap. Michael: [29:58] I think that's a great point. They're taking advantage of the trading down phenomenon in general right now that a lot of brands are seeing, a lot of retailers are seeing. This is the perfect spot. I'll just go ahead and see if Temu has it. Maybe they will, maybe they won't. Scot: [30:15] Cool. One topic, and this is kind of a jump ball for you guys, is the, you know, I read a lot about this shipping model, and this was always Wish's kind of secret sauce is there's this, there's this like loophole in the postal code where if you send this something small, you know, it doesn't have any tariffs, number one. And then number two, there's like this really cheap postal rate, or I can't remember if China subsidizes it or it's free or we subsidize it, but there's some, there's kind of like double loopholes. There's a tariff one and a shipping one. And I've seen some noise lately about people wanting to kind of shut this down. Do you guys, either of you more expert on that than I am and have an opinion on if it's going to be sustainable or not? Jason: [30:57] I could certainly jump in there. So what you're talking about is there's this thing called the Global Postal Treaty. And it's a prearranged agreement between like 95 countries, 94 countries for how they'll deliver each other's mail. When you try to ship a letter from the U.S. to Germany, the U.S. Post Office is going to hand it to the German Post, and they need to know in advance how much the German Post is going to charge the U.S. Post Office to deliver that so that the U.S. Post Office can charge a rate in advance to you to deliver those things. So this global postal treaty is super valuable, and it makes it possible to cost effectively and, you know, with predictable rates, mail stuff all across the world. [31:41] Unfortunately, there's a couple of problems with it. There was the developed nations agreed that for less economically developed nations, they would have a preferred rate. So they would charge even less to deliver. The U.S. post office would charge less to deliver mail from a developing economy than they would from an established economy. And until recently, China was characterized as a developing economy, which is probably not accurate. And then the Postal Treaty specifies a dollar limit that it only is in effect for packages under a certain value. And so this is called the de minimis clause of the Postal Treaty. In the United States, the threshold is $800. So when Temu ships something to a consumer in the U.S. that costs under $800, they get a predetermined rate from the U.S. Post office, which is often cheaper than the rate to mail something from one part of the U.S. to the other. And Scott, per your point, there is no tariffs charged on that item and there is no import inspection on that item. So, you know, normally when we, you know, if a U.S. Retailer imports a container of goods from China, there's all kinds of inspections to make sure that the factory in China met labor standards and, you know, met environmental standards, and then they pay tariffs on all that. [33:08] The team who hands one package to the U.S. post office, they they get to bypass all that, which, you know, is, of course, controversial. No one wants to get rid of the Global Postal Treaty or even de minimis. But what they're saying is that the U.S.'s 800 hour threshold is probably way too high. Like China's threshold for reciprocation is something like forty dollars or something. So you could you could put a big dent in Temu if you just lowered the the threshold. And so there's There's, you know, noise in Congress about trying to change that limit. I would say that, you know, it is an unfair advantage in many ways, and U.S. Companies are certainly right to complain about that. [33:51] I would say that Temu is different than Wish. Wish took advantage of this cause. Temu takes advantage of it way more effectively, right? So Wish sold, you know, was a marketplace, and they had a factory sell something to an American consumer. And then it was up to the factory to get it to the American consumer. So the factory had to have their own postal account. And then they, you know, had to trigger this postal treaty. And there was no shipping confirmation. And often Wish products took a very long time to ship and a very long time to arrive. As part of this next-gen manufacturing model that Temu has, they do all that for the seller. And it uses Temu's postal account. And they expedite all of these things. Most of these goods get air freighted to the U.S. and put into the U.S. postal system. So while Wish items would have averaged three or four weeks delivery time. [34:46] Temu normally averages like five to seven days, and they almost always outperform their shipping promises. And in fact, they even have a guarantee. They give you $5 back if the package arrives late. So, you know, part of the reason that I don't think they're just purely Wish 2.0 is they actually do have a better, more reliable shipping experience than Wish. And they actually more effectively take advantage of this postal loophole than Wish ever did. Scot: [35:18] Yeah. And Wish took the proceeds of their IPO and built out some fulfillment centers. And they almost did their own version of that Amazon dragon boat or whatever that was called. Has T-Mood signaled they're going to do something like that where they have, you know, even more? Jason: [35:32] Yeah, they already have in some. So they're in 49 countries now. So they do have D.C. fulfillment centers in some of those countries. They've actually talked about opening a fulfillment center in Mexico for delivering goods in the western U.S. And so so they are talking about that. But then this other big thing is starting this week that a U.S. Seller could list their goods that, you know, the goods are already in a warehouse in the U.S. that US seller could list their goods on Temu and then deliver those goods from a US fulfillment center. So that's a potential way to get much faster delivery times for Temu. And we've already seen some badging. Temu has items with a rapid ship badge that are guaranteed for two-day delivery. So it does seem like Temu recognizes that over time, their fulfillment model is going to have to be more nuanced than just the the individual parcels uh coming one at a time but but you know that still seems like the the sort of biggest foundation of how they're delivering all these goods got. Michael: [36:36] It um the minimus though i can't imagine that much they would change would really have an impact we're seeing average ticket prices at 38 last month for for timmy like are they thinking thinking of reducing it by that much or. Jason: [36:52] So, I mean, a just talking about way over our skis, like my, my political acumen is very poor, but yeah, I don't think Congress is gonna do anything. I think like at most they'll have a, a hearing and try to look like tough guys talking about how unfair it is and how they're gonna try to protect the American businessman and the American consumer. And then when push comes to shove, they won't, they won't do anything, which is my, my cynical nature. But you're right. Right. Nobody's talking about dropping the de minimis low enough to to, you know, really trigger the bulk of these these Temu shipments. So it's it's more likely if they made a change, it would be a gesture, not like, you know, some some game changing thing. Now, you know, there's another big Chinese company out there, ByteDance, which is TikTok. And like there there is a bill going through Congress right now to ban TikTok. And so, you know, if something like that were to happen with, with a PDD or Temu, you know, that, that would of course, you know, be a, a big threat of a disruption. Scot: [37:54] Yep. And then on that example you gave, Jason, of a U.S. seller in a fulfillment center, is that Temu's fulfillment center or the seller's fulfillment center? Jason: [38:04] The seller's fulfillment center. So potentially what would be one of the ironies of this is, of course, as Amazon has expanded their fulfillment services, you could be an Amazon seller, be using FBA, and sell something on Temu and have Amazon fulfill it for you. Scot: [38:20] Yeah, Wish did something like this. What we found was the U.S. Seller struggled to get things in the price point that consumer wanted, right? It's like it's such this low quality stuff that almost has to be offshore for even to the manufacturer. Jason: [38:36] Yeah, I think you are 100 percent right there. I don't think they're going to like we don't know what the uptake is going to be on these U.S. Sellers. It's an interesting talking point, but it doesn't seem like there's going to be a bunch of U.S. Sellers that are going to likely participate in this like low price dupes demand that they have today. Now, what would be interesting, Pinduoduo, I mentioned, which is a huge, huge entity in China. Pinduoduo started with this same stuff. They started with really inexpensive marketplace goods. And as Pinduoduo got bigger and more established and won the hearts and minds of Chinese consumers, they moved up market. They started selling brand name stuff. They started selling higher quality stuff. And today they're a hybrid seller. PennDuoDuo in China sells their own goods in addition to marketplace items, which I've never seen before. Usually it always goes the other way. And so there's at least a premise that like maybe the U.S. sellers don't like add to the current assortment, but maybe the U.S. Sellers help Temu round out their assortment with some higher price point, you know, more recognizable goods for the U.S. consumer that helps them win more wallet share. Scot: [39:49] Interesting. Cool. We're running up against time. Do you guys have any other topics you want to hit before we call it a show? Michael: [39:58] No, I think it's fair. You know, I already mentioned one of your predictions. I should talk about the other one. Just to pick on Jason for a second. I don't think we'll make it to the 75% of target USC comm this year for Temu, Jason. Sorry. It's like a stretch. Scot: [40:17] Man. How do we get Michael on the show more? Like, I'm really enjoying this. This was a really good guess. Jason: [40:24] I feel like you're calling the winner of the Super Bowl in the first quarter, man. Come on. Michael: [40:27] Okay, well, I'll just put it this way. At 18% of the US households, three months into the year, it seems unlikely at their current growth that they get there. My view basically though, writing this, is that they've done a great job in the first year of attracting folks with a lot of disposable income to buy things that they likely wouldn't have bought anywhere else, like party supplies, household goods. It's maybe a different model than they they have in China. The challenge for them now, you guys both definitely identified this, that it's basically to convince people to switch everyday spending from Amazon and Walmart on those bigger items. And they don't have the assortment right now for that. And that's what you're mentioning. They need to either move up market or figure out what that assortment looks like. But that's going to be a bigger hurdle. They're reaching critical mass. They just have some decisions to make internally at this point. Jason: [41:17] Yeah. Well, in general, I feel like that is going to be a great place to leave it for this show because we have run out of our allotted time. But Michael, we really appreciated your insight. We'll certainly have you back. I know your view of the U.S. economy is useful for a whole bunch of topics that come up frequently on the show. But as always, if listeners enjoyed this episode, I hope you will jump on iTunes and leave us that five-star review. Scot: [41:46] Thanks, Michael. And this has been really good for Jason's ego. So I feel like you've knocked him down a couple of pegs. I appreciate that. And then if folks want to read more about your writing or connect with you, is LinkedIn the best place or are you more active on TikTok? Where can people find you? Yeah. Michael: [42:04] Michael Maloof on LinkedIn. I'm always posting a lot of Ernest data on there. And then also on our company blog, ErnestAnalytics.com. Go to the Insights blog and subscribe. Jason: [42:17] Yep. And I will put links to both the team new articles you guys published and your LinkedIn in the show notes. Michael: [42:23] Thank you. Jason: [42:24] Until next time, happy commercing!

Welcome to this week's episode! Get ready to unlock the secrets of Amazon sales profitability with Todd VanderStelt, a former Amazonian and the Founder of MixShift. With his extensive experience at Amazon from 2010 to 2015 and subsequent ventures in the Amazon agency world, Todd brings a wealth of knowledge on leveraging metrics to grow your sales profitably. Discover how MixShift's innovative SAAS platform simplifies reporting, analytics, and Amazon data analysis, including the groundbreaking Share Center. From optimizing PPC campaigns to understanding what drives your brand's performance on Amazon, Todd shares valuable insights that can revolutionize your approach to e-commerce success. Whether you're an established Amazon seller or an aspiring entrepreneur looking to break into the market, this episode is a must-watch! Tune in to this insightful discussion and take your Amazon sales to new heights! Takeaways :Customer Order Labeling: Every customer order is labeled based on whether it's their first purchase or if they are a repeat customer. This allows for tracking customer acquisition and retention metrics effectively.  Event Analysis: Events like Prime Day with deep discounts can lead to spikes in new customer acquisitions. However, it's crucial to analyze data over time to determine which events successfully convert new customers into repeat customers.  Repeat Customer Measurement: By tracking repeat customers over time, sellers can measure the effectiveness of different events or strategies in converting new customers into loyal, repeat buyers.  Data Segmentation and Insights: Analyzing data in cohorts and segments provides valuable insights into customer behavior and preferences, helping sellers make informed decisions. Evolution of Amazon Ecosystem: The Amazon marketplace has evolved significantly over the years, presenting sellers with new challenges and opportunities for growth.  Quote of the Show: One of the metrics that I would like to see is Customer Lifetime Value. By dissecting CLV over time, separating new versus repeat customer revenue, we gain insights into which products are driving long-term success. Links :MixShift email: hello@mixshift.io  Todd VanderStelt LI Page:  https://www.linkedin.com/in/todd-vanderstelt-284956/  MixShift LI Page: https://www.linkedin.com/company/mixshift  MixShift Website Landing Page: https://mixshift.io/out-of-the-box-amazon-reporting/  Special Offer: MixShift offers a 30-day free trial of the software with no long-term commitments for all users.  For Amazon Legends listeners, reach out to hello@mixshift.io noting #AmazonLegends for a free account audit. And for Agencies & Brands, MixShift offers flexible, in-depth training programs on all things Amazon and Amazon Advertising.Want To Level Up Your Business? Register With Our SponsorsAmazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Unlock the secrets of transforming your e-commerce platform into a powerhouse with insights from Valentin Radu, the mastermind from Bucharest who conquered the digital marketing world. In an intimate conversation, we unravel the fabric of Valentin's pioneering Customer Value Optimization strategy, learning how a deep dive into customer research and segmentation can lead to extraordinary leaps in lifetime value—as evidenced by a client's jaw-dropping 30% increase. As Valentin illustrates, understanding the customer journey isn't just insightful; it's a game-changer in the realm of customer retention and maximizing your advertising efforts.Embark on an enlightening exploration of the future of e-commerce with our foray into AI and NLP's groundbreaking roles. These technologies are not on the horizon; they're here, reshaping how we analyze and enhance customer experiences. We share how AI can dissect customer feedback to refine your business tactics and why mid-sized companies must embrace agility and customer focus to thrive. All the while, we underscore the importance of growth, both personal and professional, and the profound impact of shifting perspectives. Allow Valentin's journey and our rich discussion to illuminate your path to success in the dynamic world of online retail.Check out his book, CLV, here!Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Rob Pizzola and Johnny from betstamp are joined by Mr. Liimited to discuss how to avoid being limited, origination versus top-down approach, identifying sharp markets, and much more  Looking to sign up at new sportsbooks? Support Circles Off when you do! www.betstamp.app/circlesoff

Rob Pizzola and Johnny from betstamp answer frequently asked sports betting questions! Covering nuanced sports betting topics, CLV questions, bankroll management, and some personal questions! Looking to sign up at new sportsbooks? Support Circles Off when you do! www.betstamp.app/circlesoff