Podcasts about digitalaccesspass

David Hunzicker emphasizes the crucial role of parents in the spiritual discipleship of their children. He lays out a compelling case for why family discipleship should be the primary responsibility for parents today, as well as gives us practical tips and resources to help engage our children in meaningful Bible studies at home. It concludes with actionable ideas and community-building tips to motivate and equip parents and caregivers in their spiritual journey with their children. Key Takeaways  00:00 Opening Prayer and Embracing Family Discipleship 02:00 The Inspiring Story of Jim Elliot: A Call to Action for Parents 05:18 Addressing the Crisis of Faith in Young Evangelicals 06:46 Empowering Parents: The Heart of Discipleship at Home 16:32 Introducing Real Life Theology Conversations: A Resource for Families 25:42 Practical Tips and Strategies for Effective Family Discipleship 35:01 Closing Thoughts: The Vision for Future Family Discipleship   Visit our website discipleship.org for blogs, videos, and free resources to fuel disciple making.  Click this link for the Digital Access Pass: https://discipleship.org/shop/2024-forum-digital-access-pass/?mc_cid=2b27e8013a&mc_eid=a00a4f11e7  Resources on Family Discipleship  Check out Discipleship.org Free Ebook on Family Discipleship:  Family Discipleship: The Present and Future State of Family Discipleship Check out the Real Life Theology Conversations Website on Family Discipleship: https://renew.org/RLTC/ 

Renee Sproles (renew.org) talks about what it means to be a man and what it means to be a woman according to principles we find in God's word. This episode challenges the view that gender roles are secondary issues, arguing they have significant consequences. Through analogies of government, education, and church choice, Renee Sproles illustrates the impact of these roles on society. She  argues that gender roles are designed by God and have profound implications for individual behavior, family dynamics, and societal health. She advocates for a complementarian view, suggesting that men and women have distinct, complementary roles that contribute to marital happiness, effective parenting, and societal stability. It is a good thing to live in accordance with one's God-given gender identity. Visit our website discipleship.org for blogs, videos, and free resources to fuel disciple making.  Click this link for the Digital Access Pass: https://discipleship.org/shop/2024-forum-digital-access-pass/?mc_cid=2b27e8013a&mc_eid=a00a4f11e7  Key Takeaways  00:00 Exploring Gender Roles in Religious Contexts 01:19 The Importance of Understanding Gender 05:39 Applying Biblical Evidence to Gender Roles 27:02 Sociological Insights on Masculinity and Family Dynamics 34:25 Embracing True Masculinity and Femininity

This final track session from SmallCircle focuses on utilizing the small circle mobile app for disciple making. This free app really helps with one-to-one engagement based on Jesus's methods. Highlighting the app's features, including customizable modules for spiritual growth, offline functionality for global accessibility, and a unique disciple tracking system, this episode aims to equip users for meaningful disciple making by leveraging technology. Additionally, Steve addresses the importance of personalization in spiritual guidance. Visit our website discipleship.org for blogs, videos, and free resources to fuel disciple making.  Click this link for the Digital Access Pass: https://discipleship.org/shop/2024-forum-digital-access-pass/?mc_cid=2b27e8013a&mc_eid=a00a4f11e7  Key Takeaways  00:00 Introduction to the Final Session of SmallCircle 00:18 Understanding SmallCircle's Approach to Discipleship 02:55 Exploring the Mobile App: A Comprehensive Guide 04:30 Navigating the SmallCircle Web App and Its Features 05:03 The Power of Personalized Discipleship Through the App 28:51 Exploring Mix: A Companion Tool for Discipleship 32:34 Closing Thoughts and Prayer Check out these Free Ebooks:  Disciple Making Culture 10 Minute E-Book  Disciple Shift Ebook Discipleship That Fits Ebook Disciple Making Culture Visual Guide Interested in Audio books? Here are a couple of great options: Audio Book Becoming a Disciple Maker Audio Book National Study on Disciple Making

For more information about Small Circle, visit their website: https://www.smallcircle.com/ This episode dives into innovative and effective strategies for discipleship, with a strong emphasis on the practice of creating deeply personal and transformative relationships within various group sizes, inspired by the model of Jesus. The "circles" Steve talks about represent different levels of fellowship and teaching, from large worship services to intimate one-to-one mentorships. Customized content and relational depth at each level is super important. These activities aim to personalize and deepen the understanding and practice of biblical principles, culminating in the ultimate goal of disciples making disciples. We need to use personal stories, experiential learning, and creative engagement methods to facilitate deep, lasting spiritual growth and prepare disciples for effective ministry and multiplication. Visit our website discipleship.org for blogs, videos, and free resources to fuel disciple making.  Click this link for the Digital Access Pass: https://discipleship.org/shop/2024-forum-digital-access-pass/?mc_cid=2b27e8013a&mc_eid=a00a4f11e7  Key Takeaways  00:00 Welcome and Introduction to Discipleship 00:31 Exploring the Circles of Discipleship: Crowds, Groups, and One-to-One 01:58 The Distinctive Relationships and Content in Discipleship 02:14 Deep Dive into One-to-One Discipleship Dynamics 05:38 Strategies for Effective Discipleship and Multiplication 07:51 Addressing Challenges and Questions in Discipleship 15:03 Leveraging Information for Transformation in Discipleship 17:05 The Experience Age: Enhancing Discipleship with Experiential Learning 25:25 Breaking Down Barriers and Building Trust in Discipleship 27:07 The Power of Relational Discipleship 27:30 Introducing Discipleship Labs: A New Approach 29:03 Personalizing Discipleship Through Unique Experiences 31:49 Deep Dive into Personal Stories: The Impact of Discipleship 34:52 Expanding the Discipleship Experience with Mobile Apps 37:03 Creative Labs and Their Impact Across Cultures 37:52 The Unforgettable Lab: Letters of Unconditional Love 43:12 The Essence of Personalized Disciple Making 46:30 Closing Thoughts and Prayer Check out these Free Ebooks:  Disciple Making Culture 10 Minute E-Book  Disciple Shift Ebook Discipleship That Fits Ebook Disciple Making Culture Visual Guide Interested in Audio books? Here are a couple of great options: Audio Book Becoming a Disciple Maker Audio Book National Study on Disciple Making

Veena Prashanth describes herself as a software developer with a unique passion for marketing, positioning herself at the intersection of technology and business growth. In her role, she not only creates software products but also actively utilizes them in her own business endeavors, such as membership logins, quizzes, and shopping cart plugins, all born out of genuine needs she's encountered. This distinct position enables her to address real challenges faced by online business owners, emphasizing a pragmatic approach over mere theoretical concepts. Her commitment is evident in the fact that every product she develops is rooted in addressing the tangible needs shared by the online business community. Full article here: https://goalsforyourlife.com/membership-community/ Veena underscores the universal challenges faced by business owners, regardless of their specific niche, be it software, digital products, courses, or challenges. She emphasizes the common goals of generating website traffic, building and engaging audiences, and ensuring sustained attention and interaction. Beyond just attracting visitors, she stresses the importance of creating content that not only captures attention but also guides users to achieve their desired outcomes. Veena believes in the power of automation to streamline these processes, making it a central theme in all her products. From audience engagement to feedback collection, she seeks to empower businesses to efficiently manage these critical aspects, demonstrating her commitment to helping others succeed in their entrepreneurial journeys. The Digital Access Platform (DAP) introduces key features like the SmartQuiz Builder (SQB), a Learning Management System for online courses, and the List Building Bot. Notably, these additions have been driven by real client needs, emphasizing a practical and client-centric approach. Despite the platform's diverse offerings, the advice is to "start small." This means initiating projects on a manageable scale rather than being overwhelmed by the multitude of DAP features. The paramount importance placed on speed to market underscores the significance of swift and focused implementation, ensuring that businesses can efficiently leverage the platform's capabilities without unnecessary complexity.

If you give away a lot of information on your blog or podcast or YouTube channel, do you run the risk of diluting your sales? Will people just continue to learn for free and never pay you for your courses or coaching or services? That's a worry that many small business owners face, and it sometimes causes them to play small, saving all the “best ideas” for their paid products. What they don't know is that people pay for more than just information. When you add that to the equation, you might just change your mind about how much to publish for free. In this episode, we'll dispell some myths about free content and discuss the most often shared advice for deciding what to give away and what to sell. Then I'll explain my personal approach to deciding how much free content to publish. Prefer a transcript? Here you go! What you'll learn in this episode: Three strategies I learned about how to separate free from paid content, and why I don't follow any of them. How I manage a balance between free and paid resources for my business. Why I feel it's ok to give away your best content. Three reasons your customers will still pay you, even though they can learn everything they need for free. Real life examples of successful online businesses (including this one) that give away far more than they sell, and why it works. Resources mentioned: Six-Figure Systems is my monthly program where we make marketing your small business as easy as following a checklist. Start a 7-day trial for just $7 and get instant access to all the courses, toolkits, workshops, and other resources. I used to help people with their Digital Access Pass membership sites. Brooke Castillo is the founder of the Life Coach School, and her thought download model is a powerful mindset tool. It's available for free here. Michael Hyatt published Free to Focus using the content from a course of the same name.

#751 WP-Tonic This Week in WordPress & SaaS: With Special Guest Veena Prashanth Digital Access Pass DigitalAccessPass.com SmartQuizBuilder.com WP-Tonic Show Hosts Jonathan Denwood & Kurt Von Ahnen How To Build A Successful BootStrap Startup Business Main Questions For Interview With Our Special Guest Veena Prashanth #1 -Veena maybe you can tell us how you got involved in the world of WordPress and then started DigitalAccessPass.com and SmartQuizBuilder.com? #2 - What have been some of the biggest challenges you have faced connected to growing your plugin businesses? #3 - Do you see some real opportunities in the WordPress market place in the next couple of years? #4 - What are some of your own views connected to Gutenberg and full website editing? #5 - If you go back to a time machine at the beginning of your career, what key advice would you give yourself? #6 - Are there any books, websites, or online recourses that have helped you in your business development that you like to share with the audience? Veena Prashanth https://digitalaccesspass.com/ https://www.linkedin.com/in/veenaprashanth/

I wanted to inform you of a couple d.org announcements: 1. The next National Disciple Making Forum is coming to Indiana April 26-27, 2023 at Traders Point Christian Church Indianapolis. Get the super early bird special on tickets by clicking here (sale ends soon). If you're interested in reading an article written by our point leader Bobby Harrington about the theme for the event, check it out here. 2. Help d.org out with a year end gift by purchasing the Digital Access Pass for the 2022 National Disciple Making Forum. Click here to purchase the DAP. Have a great Thanksgiving!

This episode is a remastered version of our #1 most played episode featuring Glenn Underhill of First Colleyville and discipleFIRST and he talks about the strategy of a disciple making church. ----------------------------------------------------------------- Digital Access Pass for the 2021 National Disciple Making Forum: https://discipleship.org/shop/2021-forum-livestream-digital-access-pass/

This episode is a remastered version of our #2 most played podcast episode featuring Dave Buehring of Lionshare. Dave gave a message during a track session at one of our National Disciple Making Forums about hearing the voice of God. ----------------------------------------------------------------- Digital Access Pass for the 2021 National Disciple Making Forum: https://discipleship.org/shop/2021-forum-livestream-digital-access-pass/    

This is a remastering of our #3 most played podcast featuring D.A. Horton and Robby Gallaty speaking at one of our National Disciple Making Forums. ----------------------------------------------------------------- Digital Access Pass for the 2021 National Disciple Making Forum: https://discipleship.org/shop/2021-forum-livestream-digital-access-pass/

This is our #4 most played podcast featuring Jim Thomas from The Bonhoeffer Project speaking at one of our National Disciple Making Forums about the Gospel. ----------------------------------------------------------------- Digital Access Pass for the 2021 National Disciple Making Forum: https://discipleship.org/shop/2021-forum-livestream-digital-access-pass/

This is our #5 most played podcast and it features The Bonhoeffer Project. Cindy Perkins, Dan Leitz, and Stephen Kimbrell have a conversation about what the gospel is and what it is not. ----------------------------------------------------------------- Digital Access Pass for the 2021 National Disciple Making Forum: https://discipleship.org/shop/2021-forum-livestream-digital-access-pass/

This is our #6 most played podcast episode. It features our point leader Bobby Harrington interviewing Drew Hyun about the emotional cost of disciple making. ----------------------------------------------------------------- Digital Access Pass for the 2021 National Disciple Making Forum: https://discipleship.org/shop/2021-forum-livestream-digital-access-pass/

This episode is #7 on our list of top ten podcast episodes. It features Craig Etheridge, Gary Chevalier, and Glenn Underhill with discipleFIRST in part 3 of their conversation about evangelism strategies. To catchup with the previous episodes click here for part 1 and here for part 2. ----------------------------------------------------------------- Digital Access Pass for the 2021 National Disciple Making Forum: https://discipleship.org/shop/2021-forum-livestream-digital-access-pass/

This episode is our #8 most played podcast and it features Jim Putman and Ariyana Rimson along with Bill Hull facilitating the conversation. The audio is taken from one of Discipleship.org's National Disciple Making Forums and this conversation is specifically about submitting to each other in discipling relationships, meaning group members submitting to the leaders and the leaders in turn submitting back to the group. ----------------------------------------------------------------- Digital Access Pass for the 2021 National Disciple Making Forum: https://discipleship.org/shop/2021-forum-livestream-digital-access-pass/

This is our #9 most played podcast episode and it features Shodankeh Johnson, Dave Clayton, and Mandisa. Shodankeh implores us to fully surrender to God in how we disciple others. ----------------------------------------------------------------- Digital Access Pass for the 2021 National Disciple Making Forum: https://discipleship.org/shop/2021-forum-livestream-digital-access-pass/

This is our #10 most played podcast episode featuring Dr. Marcus De Carvalho, M.D. talking to us about building strong relationships with our kids to help them overcome sexual impurity. You can check out Dr. Marcus' free ebook Untangling Addiction here. ----------------------------------------------------------------- Digital Access Pass for the 2021 National Disciple Making Forum: https://discipleship.org/shop/2021-forum-livestream-digital-access-pass/

I wanted to give everyone an update on what's going at Discipleship.org and where the podcast is going for the rest of the year. ---------------------------------------------------------------------------------------- To purchase the Digital Access Pass for viewing the 2021 National Disciple Making Forum go to: https://discipleship.org/shop/2021-forum-livestream-digital-access-pass/    

This episode features Ariana Rimson talking with Matt Dabbs about discipling women. Ariyana has served as the Emerging Leaders program for Downline Ministries.    If you missed our National Disciple Making Forum this year (2021), you can purchase a Digital Access Pass for $49 through 12.31.21 here and watch all the main stage sessions along with the track sessions that happened on the main stage. Enjoy!

How can you make money off of your podcast? Ravi and Bijay talk about what expectations should one have from monetizing their podcast along with busting some myths regarding creating an audience for an audio show. They also talk about effective ways to create a loyal audience and what not to do.  Apart from that, they discuss methods to successfully monetize your podcast and some practical ways Ravi has marketed his podcast in the past. Ravi Jayagopal is the co-Founder & co-Developer of DigitalAccessPass.com and also the creator of CoolCastPlayer.com. He also has his podcast SubscribeMe.fm where he talks about making, marketing & monetizing online digital content with membership sites, online courses and recurring subscriptions. For brand partnerships, collaborations and sponsorship opportunities, send us an email at hi@wyn.studio Podcast Unfiltered is a WYN Studio production. Find us at http://wyn.studio. Contact Us Ravi: Insagram Bijay: Instagram  See omnystudio.com/listener for privacy information.

Hey guys welcome to the 9th episode of the Teen Whisperer Show. In today’s episode we have ourselves with Ravi JayagopalHe is the Creator at Coolcastplayer.comPodcast Host, SubscribeMe.fm at SubscribeMeCo-Founder & Co-Developer at DigitalAccessPass.com Membership Plugin For WordpressCreator at 1001TrueFans.comTopics Covered:1.Your journey of starting to subscribeme,fm?2.About dope?3.How to start all of the platforms that you have?4.Writing books as a podcaster.5.S3 media vaultIt’s a highly informative and fun filled podcast. Hope you guys get much value from it. Until next time this is Jeffrey.You can connect with James by using the below linkshttps://www.facebook.com/ravijayagopal https://www.instagram.com/RaviJayagopal/?fbclid=IwAR2SFd9PYR7sgFrpesbvZtCFU1myB6Ss_tgyZLM57yoMv2O9ZmFmhlQXQYc https://subscribeme.fm/?fbclid=IwAR1-UJI7nOfRs1oEXF-YrDha6swzM73g3h12sLrX259TYal7kNKOoxhDxgU You can connect with Jeffrey by clicking any of the following linkshttps://www.instagram.com/jbdigitally/https://www.linkedin.com/in/jeffreyboopathyj/

Ravi Jayagopal of Digital Access Pass discusses why and how to create a membership site or course on Wordpress with a few different plugins

Ravi Jayagopal is a Business Coach, 6-time Author, Speaker, Podcaster- Subscribeme.fm and Cuttothechase.fm (2 shows), full-time Entrepreneur, Digital Marketer, Online Course Creator, WordPress Plugin Creator & Evangelist, an Amateur Ventriloquist. He has been selling online since 1997 and has created and sold several information products. But before all of this, Ravi made that leap and moved to the US as a computer engineer during the internet boom and also faced the struggle of a highly-skilled Immigrant , resettling with his family while building a business on the side. Soon enough, his several business ideas have become wildly successful and he shares openly so many secrets to succeeding abroad.  His advice is so good that it can be applied to your career and business too! On the podcast, Ravi shares how he moved to the US from India in 2000, worked at various high-tech jobs, all while building a business on the side, hustling nights and weekends, sleeping 5 hours a day while managing a family and a full-time job (a highly paid one, in New York). In 2010, he was able to quit his job and become a full-time entrepreneur, and move to San Diego, CA with his beautiful wife, 2 precious kids and a male dog inexplicably named Vanilla! He is also the Co-founder & Co-Developer of DigitalAccessPass - or DAP - a premium membership plugin for WordPress, and other popular WordPress plugins like CoolCastPlayer and S3MediaVault.When you put in a lot of hardwork, you make your own luck "Once you have an idea for a product, try to observe if there's a market for it. This is because you might be passionate about something for which there's no market for".

In this episode I am talking to Ravi about his journey and some of the struggles that he has had in his life. We also talk about his success that he has had in the content creation game. Ravi also shares some tips and strategies to building an audience from scratch through social media and podcasting. Ravi Jayagopal is a full-time Entrepreneur, 7-time Author, Speaker, Podcaster, Business Coach, Digital Marketer, and also an Amateur Ventriloquist. He has been selling online since 1997. He has created and sold a wide range of products like WordPress Plugins, Online Courses, E-books, Real Books, Kindle books, Audiobooks, Premium Podcasts, T-Shirts, Agency Services and even Desktop Software. His podcast is https://SubscribeMe.fm where he talks about Digital Marketing, creating Membership Sites and Online Courses, how to Create, Sell and Deliver Digital Content, Content Marketing, Creating Audio, Video and PDF's and Reports and Kindle books. He is the Co-Founder & Co-Developer of DigitalAccessPass.com, arguably the best membership plugin for WordPress. He is also the creator of other popular WordPress plugins like CoolCastPlayer.com, the prettiest Podcast Player Plugin for WordPress. Go to SubscribeMe.fm where you can listen to his podcast, check out his products and services, and contact him.    Here is where you can find me: Linktree: https://linktr.ee/Nowheretogobutup

In this episode I am talking to Ravi about his journey and some of the struggles that he has had in his life. We also talk about his success that he has had in the content creation game. Ravi also shares some tips and strategies to building an audience from scratch through social media and podcasting. Ravi Jayagopal is a full-time Entrepreneur, 7-time Author, Speaker, Podcaster, Business Coach, Digital Marketer, and also an Amateur Ventriloquist. He has been selling online since 1997. He has created and sold a wide range of products like WordPress Plugins, Online Courses, E-books, Real Books, Kindle books, Audiobooks, Premium Podcasts, T-Shirts, Agency Services and even Desktop Software. His podcast is https://SubscribeMe.fm where he talks about Digital Marketing, creating Membership Sites and Online Courses, how to Create, Sell and Deliver Digital Content, Content Marketing, Creating Audio, Video and PDF's and Reports and Kindle books. He is the Co-Founder & Co-Developer of DigitalAccessPass.com, arguably the best membership plugin for WordPress. He is also the creator of other popular WordPress plugins like CoolCastPlayer.com, the prettiest Podcast Player Plugin for WordPress. Go to SubscribeMe.fm where you can listen to his podcast, check out his products and services, and contact him.    Here is where you can find me: Linktree: https://linktr.ee/Nowheretogobutup --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/no-where-to-go-but-up/message

What You’ll Learn From This Episode: How can you monetize using a membership website How a membership site can be of good use even if you are just using it to deliver your freebies Having a short-list before deciding which membership site platform to use ​ Related Links and Resources: Go to their website https://digitalaccesspass.com/worksheet. Read that first, then download the freebie worksheet. Summary: Veena Prashanth is the co-founder and co-developer of DigitalAccessPass.com (DAP),  a premium Membership Plugin for Wordpress, founder of one of the most powerful and customizable shopping cart platform for Wordpress called SmartPayCart (SPC), and the creator of MembershipSiteLab  where she teaches people how to generate steady, passive income from a membership site! She is also the author of an Amazon Best Selling Book called "Upsells Unleashed". She launched DAP back in 2008. Since then generated millions of dollars in revenue from DAP and our other plugins. To quote Veena: “The secret to our success is that we love our customers & we truly care about their success. We continually evolve and improve our products based on customer feedback and the changing needs of the marketplace.” Here are the highlights of this episode: 2:03 Veena’s ideal Client: My ideal client is anyone who's looking to monetize their skills, knowledge, experience, expertise and generate a recurring revenue stream and using a membership website. Anyone who knows what they want, who's really good at what they want, can create a consistent content in whatever it is that they are good at, and are willing to put in the work and not give up when it doesn't work the first time they try something. 2:47Problem Veena helps solve: If you have done your niche research, and you know that you have this great idea for a membership website, and you know there is an audience for it. What you are confused about is that you don't know how go about monetizing it, you don't know how to deliver your content online, you don't know how to secure your content, how to protect it, how to integrate it with  payment processors, how to accept payments online. Basically, everything from strategy to planning to actual implementation of a membership site. If you need help of any of that, that's what we do. 3:45Typical symptoms that clients do before reaching out to Veena: I would say overwhelmed and just stressed. Because when you hear the word 'membership' people just assume that they have to create tons and tons of content, and they start wondering if they can continue to create a content on an ongoing basis consistently. And number two, can we deal with the tech because membership sites as you know, you need to use membership software, and some other tools and platforms to deliver your content to secure it. So, they worry about the tech part especially people that are not techy. And the third thing is, there are so many options online, when you ask around, everyone has a different opinion on what software or platform to use. What's good for one person may not be good for you. So how do you decide what's the right platform that you can go with, so that you don't have to keep switching because it didn't work out for you. So, how do you decide. 5:07What are some of the common mistakes that folks make before finding Veena and her solution: Well number one when it comes to membership sites, they think that they have to create all of the content upfront. What I've seen people do is restart into doing the creation mode. First is research, they do none stop for many months and there's really no don't need to do it. Because there is no such thing as a perfect platform. You got to figure out what it is that you really need and want, your top list. It cannot be every single thing on my list that has to do it. You cannot find a platform like that. So, shortlist; what is it that's in your must-have list. And then contact your top 3 or 4 people that you have sh...

What You'll Learn From This Episode: How can you monetize using a membership website How a membership site can be of good use even if you are just using it to deliver your freebies Having a short-list before deciding which membership site platform to use ​ Related Links and Resources: Go to their website https://digitalaccesspass.com/worksheet. Read that first, then download the freebie worksheet. Summary: Veena Prashanth is the co-founder and co-developer of DigitalAccessPass.com (DAP),  a premium Membership Plugin for Wordpress, founder of one of the most powerful and customizable shopping cart platform for Wordpress called SmartPayCart (SPC), and the creator of MembershipSiteLab  where she teaches people how to generate steady, passive income from a membership site! She is also the author of an Amazon Best Selling Book called "Upsells Unleashed". She launched DAP back in 2008. Since then generated millions of dollars in revenue from DAP and our other plugins. To quote Veena: “The secret to our success is that we love our customers & we truly care about their success. We continually evolve and improve our products based on customer feedback and the changing needs of the marketplace.” Here are the highlights of this episode: 2:03 Veena's ideal Client: My ideal client is anyone who's looking to monetize their skills, knowledge, experience, expertise and generate a recurring revenue stream and using a membership website. Anyone who knows what they want, who's really good at what they want, can create a consistent content in whatever it is that they are good at, and are willing to put in the work and not give up when it doesn't work the first time they try something. 2:47Problem Veena helps solve: If you have done your niche research, and you know that you have this great idea for a membership website, and you know there is an audience for it. What you are confused about is that you don't know how go about monetizing it, you don't know how to deliver your content online, you don't know how to secure your content, how to protect it, how to integrate it with  payment processors, how to accept payments online. Basically, everything from strategy to planning to actual implementation of a membership site. If you need help of any of that, that's what we do. 3:45Typical symptoms that clients do before reaching out to Veena: I would say overwhelmed and just stressed. Because when you hear the word 'membership' people just assume that they have to create tons and tons of content, and they start wondering if they can continue to create a content on an ongoing basis consistently. And number two, can we deal with the tech because membership sites as you know, you need to use membership software, and some other tools and platforms to deliver your content to secure it. So, they worry about the tech part especially people that are not techy. And the third thing is, there are so many options online, when you ask around, everyone has a different opinion on what software or platform to use. What's good for one person may not be good for you. So how do you decide what's the right platform that you can go with, so that you don't have to keep switching because it didn't work out for you. So, how do you decide. 5:07What are some of the common mistakes that folks make before finding Veena and her solution: Well number one when it comes to membership sites, they think that they have to create all of the content upfront. What I've seen people do is restart into doing the creation mode. First is research, they do none stop for many months and there's really no don't need to do it. Because there is no such thing as a perfect platform. You got to figure out what it is that you really need and want, your top list. It cannot be every single thing on my list that has to do it. You cannot find a platform like that. So, shortlist; what is it that's in your must-have list. And then contact your top 3 or 4 people that you have sh...

Veena Prashanth is the co-creator of a wonderful membership software, Digital Access Pass. In this episode we define what is entailed in creating a membership site, why we need a plugin and how to manage products. We also delve into learning management systems and the LMS she has now created for DAP. Membership sites work extremely well along with online courses and she shares “why!” As we discuss the different business models, fees and requirements, we take away some of the fear and mystery of the technical aspects involved in the set-up. Veena is a delightful interview and even compares some of the different costs and features for us. This episode is an important one for any entrepreneur growing a business in our current world. You can reach Veena at: https://membershipsitechallenge  Also get your free Music Membership download at: https://bit.ly/3f9jcqL Look for another follow-up interview with Veena on podcast #246 on the DAP updates!

What You’ll Learn From This Episode:How can you sell and monetize from digital contentFiguring out your nicheBenefits of making to-do list​Related Links and Resources:If you go to www.Subscribeme.fm/ravisbooks , you will be taken to the Amazon page where it shows 7 of Ravi’s kindle books. Pick any one of those and send him an email to ravi@subscribeme.fm. And tell say that Bill sent you, and you want this certain E-book for free. And Ravi will give it for free! Summary:Ravi Jayagopal is a full-time Entrepreneur, 7-time Author, Speaker, Podcaster, Business Coach and Amateur Ventriloquist.His podcast is SubscribeMe.fm where he talks about Digital Marketing, creating Membership Sites and Online Courses, how to Create, Sell and Deliver Digital Content, Content Marketing, Creating Audio, Video and PDF's and Reports and Kindle books.He has been selling online since 1997. He is also the Co-Founder & Co-Developer of DigitalAccessPass.com, arguably the best membership plugin for WordPress.SubscribeMe.fm is where you can listen to his podcast, check out his products and services, and contact him.Here are the highlights of this episode:2:15 Ravi’s ideal Client: Somebody who wants to create, sell, and monetize digital content. Whether it's audio or video, so they are trying to create courses or podcast. They have a lot of skill, knowledge and experience in certain subject, they have niche experts. And they are trying to create something and now what's next? How do you sell it, how do you deliver it, how do you get traffic, how do you build an audience, how do you monetize it? That's where I'm expected.2:52Problem Ravi helps solve: Delivering and monetizing digital content.3:10Typical symptoms that clients do before reaching out to Ravi: They usually know how to create different types of content, but they don't know where to get started, they don't know what to do with it after they created it. Whether it's a PDF, a podcast, or audio. They are able record, creating audio video is easy, but next step is how do I put it on the website, how do I make sure only authorized people can access it, how do I give access to it only after they paid. How do I sell my digital products? Then, when it's launch, where do I find an audience? I can't just go and spam my existing social Facebook feed over and over again. Building an audience is probably right there but how to create, deliver and monetize digital content.4:20What are some of the common mistakes that folks make before finding Ravi and his solution: The don't know where to start. They started joining different Facebook groups. You ask one simple question such as "where do I host my podcast?". You will get 200 comments, where 100 of them is suggesting different options. So, you don't know whose recommendation to trust because everybody is telling you what they know. It may not be your best options. If you try to do it on your own, and try to outsource or crowd source your business advice then you go around a lot of the times. You need to follow people who have been there, done that. And that's why I am able to offer business coaching services, software, products and everything else. You don't need just the solution; you need the right solution and the right time. And also, to know what you should not be doing. Sometimes as an entrepreneur, there's always a shiny object and you tend to go down to all these rabbit holes. Stay focus.6:16Ravi’s Valuable Free Action (VFA): Figure out your niche; what niche you are going to go down in. There's something about what you are interested in. Let's say its gardening. But is it feasible to build an online business around gardening. If you know enough about gardening that's great. You can't just pick a hobby that you're good at and think you can make money with that. Try to figure out your niche, what is it that you are really strong at and then start putting a content to build an audience from day one.The beautiful thing is,

What You'll Learn From This Episode:How can you sell and monetize from digital contentFiguring out your nicheBenefits of making to-do list​Related Links and Resources:If you go to www.Subscribeme.fm/ravisbooks , you will be taken to the Amazon page where it shows 7 of Ravi's kindle books. Pick any one of those and send him an email to ravi@subscribeme.fm. And tell say that Bill sent you, and you want this certain E-book for free. And Ravi will give it for free! Summary:Ravi Jayagopal is a full-time Entrepreneur, 7-time Author, Speaker, Podcaster, Business Coach and Amateur Ventriloquist.His podcast is SubscribeMe.fm where he talks about Digital Marketing, creating Membership Sites and Online Courses, how to Create, Sell and Deliver Digital Content, Content Marketing, Creating Audio, Video and PDF's and Reports and Kindle books.He has been selling online since 1997. He is also the Co-Founder & Co-Developer of DigitalAccessPass.com, arguably the best membership plugin for WordPress.SubscribeMe.fm is where you can listen to his podcast, check out his products and services, and contact him.Here are the highlights of this episode:2:15 Ravi's ideal Client: Somebody who wants to create, sell, and monetize digital content. Whether it's audio or video, so they are trying to create courses or podcast. They have a lot of skill, knowledge and experience in certain subject, they have niche experts. And they are trying to create something and now what's next? How do you sell it, how do you deliver it, how do you get traffic, how do you build an audience, how do you monetize it? That's where I'm expected.2:52Problem Ravi helps solve: Delivering and monetizing digital content.3:10Typical symptoms that clients do before reaching out to Ravi: They usually know how to create different types of content, but they don't know where to get started, they don't know what to do with it after they created it. Whether it's a PDF, a podcast, or audio. They are able record, creating audio video is easy, but next step is how do I put it on the website, how do I make sure only authorized people can access it, how do I give access to it only after they paid. How do I sell my digital products? Then, when it's launch, where do I find an audience? I can't just go and spam my existing social Facebook feed over and over again. Building an audience is probably right there but how to create, deliver and monetize digital content.4:20What are some of the common mistakes that folks make before finding Ravi and his solution: The don't know where to start. They started joining different Facebook groups. You ask one simple question such as "where do I host my podcast?". You will get 200 comments, where 100 of them is suggesting different options. So, you don't know whose recommendation to trust because everybody is telling you what they know. It may not be your best options. If you try to do it on your own, and try to outsource or crowd source your business advice then you go around a lot of the times. You need to follow people who have been there, done that. And that's why I am able to offer business coaching services, software, products and everything else. You don't need just the solution; you need the right solution and the right time. And also, to know what you should not be doing. Sometimes as an entrepreneur, there's always a shiny object and you tend to go down to all these rabbit holes. Stay focus.6:16Ravi's Valuable Free Action (VFA): Figure out your niche; what niche you are going to go down in. There's something about what you are interested in. Let's say its gardening. But is it feasible to build an online business around gardening. If you know enough about gardening that's great. You can't just pick a hobby that you're good at and think you can make money with that. Try to figure out your niche, what is it that you are really strong at and then start putting a content to build an audience from day one.The beautiful thing is,

Ravi Jayagopal is a full-time Entrepreneur, 7-time Author, Speaker, Podcaster, Business Coach, Digital Marketer, and also an Amateur Ventriloquist. He has been selling online since 1997. He has created and sold a wide range of products like WordPress Plugins, Online Courses, E-books, Real Books, Kindle books, Audiobooks, Premium Podcasts, T-Shirts, Agency Services and even Desktop Software. His podcast is SubscribeMe.fm where he talks about Digital Marketing, creating Membership Sites and Online Courses, how to Create, Sell and Deliver Digital Content, Content Marketing, Creating Audio, Video and PDF's and Reports and Kindle books. He is the Co-Founder & Co-Developer of DigitalAccessPass.com, arguably the best membership plugin for WordPress. Go to https://SubscribeMe.fm/ where you can listen to his podcast, check out his products and services, and contact him. --------------------------------------------------------- Ravi's Podcast about Membership Sites & Online Courses https://SubscribeMe.fm/ Author of 7 Books https://SubscribeMe.fm/ravisbooks About Ravi: https://SubscribeMe.fm/ravi-jayagopal

Action takers always win! Being at home now more than ever means... more time to work on my passion! I didn't have any plans to record a podcast episode this morning but I received an email from a customer this morning where he shared an email to show how something he did recently created an $800 sale that you can do very easily as well. Be sure to take a listen to find out what this customer of our membership plugin - DigitalAccessPass.com (DAP) said and why it was important for me to share this message with you today!  Episode Link: MembershipSiteLab.com/34

This week we recap the new Buzzsprout features we released in our Whiskey work cycle, take a moment of silence to commemorate the discontinuation of the Audio-Technica ATR2100, and reveal the innovative podcasts we've been listening to recently.Join our free How to Start a Podcast online course.Check out the Samson Q2U, our new most recommended microphone for new podcasters.Download Travis' slides from the Spark Christian Podcast Conference on Understanding Your Analytics (and sign-up for the Digital Access Pass to watch the keynote).Here's a list of the projects we wrapped up during the Whiskey work cycle:Advanced Podcast StatisticsPublic Support Ratings"How to Start a Podcast" online courseUntitled Episode diesCustom Episode WebpageSkip Audio for NowPodcasts we mention in this episode:The Kid CriticsPanic Podcast / Episode 2: PantscastNaval Podcast (Tweet-storm episodes)1619 by The New York TimesImpeachment, explained by VoxPod Save America: On the ground in IowaHave an idea for something we should talk about? Submit a topic in our Listener Suggestions form or post it in the Buzzsprout Podcast Community on Facebook.Disclosure: Some of these product links are affiliate links, which means Buzzsprout might receive a small commission if you decide to purchase them.

Today's episode is all about Paypal Instant Payment notification referred to as IPN. Paypal uses IPN to notify 3rd party systems such as DigitalAccessPass.com (DAP) when there's a successful subscription payment. It also uses it for several other events such as cancellations, refunds, payment getting suspended, failed payments. IPN is a critical part of subscription automation. If you run a membership site from where you sell subscriptions and offer Paypal as a method of payment on your site, you've probably run into IPN challenges from time to time. Problem #1: Users say they made the payment. You try to find the user by the name and by their email, but nothing shows up in Paypal. Problem #2: You can see that users have made the payment but they didn't get access to the membership product in your membership site. If membership automation worked as expected, access to membership should get unlocked automatically but sometimes even though subscription / recurring payment is successful in paypal, it does not connect with your membership platform, and as a result, users prematurely lose access to the product, resulting in upset and frustrated customers. When this happens, how do you figure out the root cause? PayPal definitely does NOT make it easy to troubleshoot IPN issues. So in this episode, I've broken down the solution to this problem in simple, easy steps that will certainly save you time and effort while dealing with PayPal IPN challenges. Episode Link: https://membershipsitelab.com/28/

I'm the co-founder of DigitalAccessPass.com (DAP) - a Membership Plugin for Wordpress. The higher is your Average Order Value (AOV), the more revenue you earn per customer. And AOV is just one of the "4 key metrics" you need to calculate before you can even get to CLV for your one-off products.  The CLV calculation for subscription products is a bit different than one-off products. And when you run a membership site from where you offer all sorts of products, you can't apply the same formula to calculate these numbers for different types of products. In this episode, I've broken down the CLV calculation (for one-off products and payment plans) into smaller, easy-to-understand, digestable chunks and explained each component used in the calculation in detail. Be sure to take a listen to this episode for all the details!

In the past 10 years, I've worked with hundreds of membership site users. One of the questions that people often ask us is: "Can I use your membership plugin to deliver my courses or do I also need purchase a LMS?". Membership plugins and LMS have some distinct features and they also have some overlapping features. So my answer used to be... "Use both LMS and a membership plugin as it'll allow you to maximize your profits and scale your business". My answer is different now... We have now added several amazing online course management features in DAP! Listen to this episode to find out what features we have added, why we added these features, how it's different from a full-fledged LMS platform, and the pros and cons of using a LMS vs using just DAP to create, manage and deliver your online courses! 

Dave Jackson from the School of Podcasting and Jim Collison from The Average Guy Network are back. Jim celebrated a birthday and Dave took a trip to Georgia to watch a high school of graduation. This week to discuss: 2:45 Apple is shutting down Apple iTunes and muting sounds on computers 10:33: What makes a good guest 16:24 Can you add ID3 tags on Hindebrugh (File > Properties) use the tag copy and Paste in MP3 Tag 17:48 Bring your daughter to your podcast day on Home Gadget Geeks talking technology and College 19:24 Dave's niece is going to start a D&D podcast. Younger peeps are watching YouTube four hour shows. 22:13 Radio.com and Libsyn see https://support.libsyn.com/kb/radio-com/ Radio.com is owned by CBS. This puts you into the Radio.com app (not the website) 23:24 Am I listed in this app?  Here is a quick video that shows you how to find your links https://libsyn.d.pr/jkzW6V Links mentioned in the video Google Podcasts: https://search.google.com/devtools/podcast/preview Google Play Music: http://g.co/podcastportal Stitcher Partner Portal: https://partners.stitcher.com/ Tunein: www.tunein.com iHeart: www.iheart.com  20:00 Getting Approved in iHeart Radio 27:11 Do I need to be on YouTube? Should I be on ______? 28:41 I change my topic slightly and the numbers went through the roof do I change my podcast? 35:38 What a good tool to make a course? I use Thinkific and Teachable are great platforms. I've also use Digital Access Pass for Wordpress. 39:04 Thanks to our Awesome Supporters. 41:25 Let the podcast you're listening to know you appreciate their show 45:01 Should we preproduce the Awesome supporters.... 46:57 How much money do you need to make in Ohio to bring home 60,000? ( More Podcast Money)  50:55  Jim is going to podcast live in front of 400 people - because of his podcast. The joys of launching a podcast with a team.  Find Jim at www.theaverageguy.tv  Find Dave at www.schoolofpodcasting.com Start your podcast at www.schoolofpodcasting.com/start        

Ravi Jayagopal is a digital marketer, speaker, business coach, author, entrepreneur, podcaster, online course creator, and "coolest geek on the planet" (search Google, and you'll know). Ravi specializes in helping digital creators and net’repreneurs with creating, monetizing, delivering digital content and building an online business. He is the host of SubscribeMe, a podcast about digital marketing, creating membership sites and online courses, and building a profitable online business. He is also the co-founder and co-developer of DigitalAccessPass (or DAP), a premium membership plugin for WordPress.You can connect with Ravi at:https://subscribeme.fmhttps://www.facebook.com/ravijayagopalhttp://twitter.com/RaviJayagopalhttps://www.linkedin.com/in/ravijayagopalhttps://www.instagram.com/ravijayagopal

A true practitioner of his craft and a guy who’s been doing for a while Ravi Jaygopal has been podcasting for many years and has tried many different things to drive traffic to his content. Which is why I want to bring him on as a guest. I actually discovered his podcast through a reddit forum about podcasting.  Which is one of the strategies he talks about today. You’ll learn so unheard of ways to go about marketing your podcast, which are both in my opinion HIGHLY under used, usually underpriced and very fun. My challenge for you is to find ONE thing Ravi talks about here and actually go and do it. Then tag me (@luisryandiaz)  and Ravi (@ravijayagopal) on IG. Talk soon :) Subscribe to iTunes! Timestamps: 6:56 - Ravi’s journey through podcasting 12:04 - How did podcast come along, origin story. 18:07 - The big difference between making money because of your podcast and not from your podcast. KEY HERE** 20:49 - Why podcast is the best fan building tool? 23:05 - One of the many reasons, why a lot of people want to have a podcast. 29:13 - The ugly truth about building your email list with a podcast... 32:24 - What is the 95-5 Rule? 33:15 - The most common mistakes  podcasters make. 34:51 - Find out the key on how to use your podcast to grow your email list 36:59 - Best practices for on how to put your show notes work well for your website 44:14 - Different ways to promote your podcast KEY ** Resources: Confessions of a Wannabe PodcaSTAR (https://www.amazon.com/gp/product/B01M3XIARD/ref=dbs_a_def_rwt_bibl_vppi_i2) Podcast Promotion Report: How to Promote Your Podcast, Reach New Listeners, Build Your Audience and Find Your 1,000 True Fans: PodcastPromotionReport.com (https://www.amazon.com/gp/product/B07892CYMY/ref=dbs_a_def_rwt_bibl_vppi_i3) Digital Access Pass (http://digitalaccesspass.com/) 1,000 True Fans (https://kk.org/thetechnium/1000-true-fans/) Put Your Money Where Your Mouth Is And Pay to Play (https://subscribeme.fm/put-your-money-where-your-mouth-is/) People Mentioned: Tucker Max (http://tuckermax.com/) Dave Jackson (http://schoolofpodcasting.com/) Daniel J. Lewis (https://theaudacitytopodcast.com) Colin Gray (https://www.thepodcasthost.com) John Lee Dumas (https://www.eofire.com/) Pat Flynn (https://www.smartpassiveincome.com/) Connect with Ravi: Website (https://subscribeme.fm) Connect with Luis Facebook (https://www.facebook.com/luistheabguy) Instagram (https://www.instagram.com/luisryandiaz/) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Ravi Jayagopal is the Co-Founder & Co-Developer of DigitalAccessPass.com, a premier membership platform for WordPress. He's a full-time Entrepreneur based in San Diego, CA. He launched my first web site in 1997 - a site about Indian baby names (when he was still living in India) - which went on to become the number 1 indian baby names site in the world for over 7 years, when it held the first spot on Google for that entire duration. He has been selling digital products online for the past 18 years. He's consulted and coached thousands of clients and helped them create a profitable online business using membership sites and recurring subscriptions. He's a pioneer and visionary in the online digital marketing space in some ways. The first Indian to sell a physical book online to an international market, way back in 1998. After failing at 2 brick-n-mortar businesses in India, he moved to New York in 2000 taking on a programming job, and as a hobby, working nights and weekends, I developed and marketed the world's first download protector software for Paypal and ClickBank. He wrote a book in 2007 called "No Business Like E-Business" which went on to become an Amazon category best seller at the time. He invented the words - and the concept - "Content Dripping" and created the first-ever WordPress membership plugin, Digital Access Pass, that allowed you to drip content. He is the host of a new upcoming podcast at SubscribeMe.fm where he talks all about the making, marketing and monetizing of online digital content using membership sites and recurring subscriptions. Coming from very humble beginnings in India, today he is a highly successful internet entrepreneur, and he gives back to Indian children and communities in extreme poverty, to the tune of over $100,000 a year. He lives in San Diego, CA with my beautiful wife, 2 amazing kids, and a male dog inexplicably named Vanilla!   www.ravijayagopal.com www.subscribeme.fm 

Welcome to episode 604 of the School of Podcasting Listen here Update on the PreSonus StudioLive AR12 USB Mixer The last episode I explained how I had purchased at PreSonus StudioLive AR12 USB Mixer. It's not cheap ($499) but there is an AR8 that is $150 ($350) less. The problem I had was when I record to the built-in SD card, there was a very faint (but noticeable) high pitch whine. In working with tech support that has been resolved and after updating the driver, it seems to have quit freezing up the audio on my computer. All in all, I'm happy with it. This is partially due to me having a DBX 286 which adds extra gain. I am using an Electrovice RE320, and it just seemed odd that I needed to really turn every (almost) all the way up to get things to peak. The fact that these units have built-in SD records can save you from buying a Zoom H1 (or any portable recorder) to get the recording off the computer. The Zoom H1 is typically around $100. Look for the price of the Zoom H1 to go down (more on that later) as they just announced a new Zoom H1n which will be available soon (that unit is geared a bit more towards musicians) Sponsor: Podcast Movement I am so looking forward to Podcast Movement. This is the largest Podcast Event that is solely geared toward podcasting. Being face to face with people is the best way to grow your network, and take advantage of all the opportunities. Starting a podcast is a great way to build your network, and coming to an event is like building your network on steroids. I got to talk to Marc Maron a couple of years ago. He just showed up to one of the networking parties, and I said hello and started talking. I can't do that sitting in my chair in my office. - Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way - Join over 2,000 podcasters from around the world in Philadelphia this July 23 through 26 for three days of workshops, panels, parties and more - The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show. - The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out It's Jule 23 - 26th in Philadelphia PA. Use the code SOP when you sign up at www.podcastmovement.com and get $50 off any level of registration Getting Productive With Jess Sanders I've been listening to The 5 AM Miracle by Jeff Sanders and I'm already taking steps to get more things done. Jeff is been nominated five times for a podcast award and comes highly recommended by some friends. I started listening to his podcast and soon bought his book the 5 AM Miracle on Audible (also available on Amazon) How long did it take him to get his sponsor The difference between his blog audience vs his podcast audience What goes into making an episode How does he pick his subjects Does he make more money selling his own products or sponsorship? Jeff shares how his podcast brought him a book publisher - TWICE Does Jeff have any radio experience? How Jeff inspired his mail carrier who is now a giant fan of his show Why he decided to kill his first podcast What got him hooked on his subject Does he really get up at 5 AM? Jeff's Tips on Getting Focused A simple tip for starting your day in the right direction What is the difference between his first book the 5 AM Miracle and his new Book The Free Time Formula How does he achieve work/life balance? What if you don't have time to write all this stuff down? How do you make yourself go to bed? Jeff has been using wavve to share his podcast, but that's not the thing that's been delivering more listeners How did he approach popular websites to get his show mentioned? Jeff has a TON of bonus content for those that pre-order his book at his website His membership portal is built in Digital Access Pass and Learn Dash What is his favorite Todo List Task Manage? Why Getting Organized is Important It only makes sense to go fast when you are headed in the right direction. For me, being somewhat A.D.D. I get new ideas all the time. If you walk into my kitchen, you will find the cabinets open as I have moved on to my next task (eating ) without completing the last 1% of the previous project (closing) so I'm taking some of this year to get more focused, identify what is important to me, and then put the gas pedal down so I'm going fast, in the right direction. My favorite tools are Todist and Evernote. I'm currently taking a class on getting the most out of Todoist and Evernote. Check out Carl Pullein's channel on YouTube For learning how to use these tools. How did I learn about his channel and content? I told someone I was listening to Jeff's book, and he had been watching Carl's videos. Tell people what you are up to, they may have some great insights. My favorite example of Todoist is I can read an email and turn it into a to an item. For example, we previously had an episode with Clay Groves from Fishnerds.com on the show and he was talking about doing appearances. Another listener (who asked to be nameless) wrote in that "When I was in radio, the standard appearance rate was $250 an hour and you couldn't book talent for less than 2 hours. When I got my first speaking contract (for a very large health company) it was $750 for a half day, $1350 for a full day, with expenses and transportation covered. These rates are about 5 years old and may not apply to everyone.. but in case you were wondering.. that's one perspective." I've had that as a "to do" item and when I went into Todoist, I clicked a link and it took me to the actual email in Gmail.  Great Advice on Growing Your Podcast Audience and Community Danny Pena has been on this show (amazing interview). He has a documentary coming out in February as he celebrates 13 years in podcast. He appeared on one my favorite shows about podcasting called the New Media Show with Todd Cochrane and Rob Greenlee. It's definitely worth a listen Mentioned In this Podcast Jeff Sanders Website Red Podcast The 5 AM Miracle Book and 5 AM Miracle Podcast Free Time Formula wavve  audio sharing tool Todist and Evernote New Media Show  

Description SubscribeMe.fm is THE podcast that teaches you all about creating a highly profitable, long-term business with online courses & membership sites with recurring subscriptions. In this podcast, and I don't mean just this episode, but the entire series, I'm going to be talking about how you can build a successful business by creating subscription-based products and services that bring in recurring income month after month... where you don't have to go hunting for new customers all the time, where you can focus on creating a remarkable product - like Seth Godin would say - A product that your customers love, where they keep paying you to keep delivering your product or service, and where you get to actually focus on your remarkable product - and improving it and adding to it over time, and you get to focus on, quote-unquote "Enchanting" your customers, like Guy Kawasaki would say. The main focus of this podcast will be how to make, market and monetize your online digital content. But here's a list of other topics that we will get into in this podcast series. * The Subscription Model, how you can add one to your existing business, and how you can improve your existing subscription-based offers. * How to create the "Perfect" Product * Various tools and services that you will need when creating an online course * Explore various Self-Hosted and Fully-Hosted Solutions * Third-party Marketplaces where you can host your online course * How to create content For Your Membership Site: Both creating your own, buying content vs getting others to create your content for you. * What is the Commitment Ascension Model (CAM) * What are the various Membership Models & Content Strategies * Pricing Strategies * Payment Processing options * How to do Marketing for Your Membership Site and get new members * How to start your own affiliate program and get others to market your course for you * How to use other platforms like Podcasting, Email Marketing and Social Media Marketing to build an audience and then sell them stuff * How to get members to stay - thus increasing your Customer Lifetime Value (CLV) * To Drip or Not To Drip * Are forums worth it? Where and how to create a forum? Should you do it on facebook? Or on your own site? Or use a third-party service and embed the forum on your site? * One-time Product Launches vs. Evergreen Products * Membership Site Design * Membership Site Launch * Selling Your Membership Site Website: www.subscribeme.fm Opinion Your name is getting cut off in iTunes, and unless you're paying me $5 I would never read your description in iTunes. Also, realize there is no formatting in iTunes/Apple Podcasts and it is one giant chunk of text.I liked the show, high energy, and you get right to the point. You did a quick and painless commercial for coolcast player. I was worried at first that you were reading your show, then when you get into the "why" you should look at your goals I could hear the personality and opinion come out. I loved that you used examples that we all can relate to and it made it funny and identifiable. As this is a show about memberships, I was surprised you didn't mention your work at Digital Access Pass (as that adds credibility to you). I am definitely adding your show to my "Marketing" playlist in overcast.If you'd like a full review of your podcast check out Podcast Review Show or if you need Podcast Consulting, Book and Appointment Today

The Essential Items For Your Podcast Website Let me state, that this has nothing to do with Wordpress vs Wix vs Squarespace. These are the items that I feel should be on your website (and why) A Play Button Think of this as a free sample. If someone is going to subscribe to your show, they need to hear it first. This is why there is a guy with the chicken on a toothpick at the mall. It is the teaser, the free sample of your podcast with no commitment to buy. A Contact Button/Page I'm not making this up. I just read an article in Pod to Pod, and I read a story about a podcaster that might have a good "Because of My Podcast" story. There wasn't any contact button at the top, bottom, left, or right side of the screen. It wasn't on the about page, it wasn't there. The only way to contact the person was via twitter. Being somewhat of a geek, I pulled up his RSS feed and dug through the code to find it. Realize, nobody is going to dig through your RSS feed to get your email address. Make your contact button easy to find, and don't get cute and name it something like "Let's get coffee." Be sure to test your button/page to make sure you get the messages from your website. Your About Page There are two answers here. If your website is primarily the home of your podcast then the first paragraph should be about the show. If your website is the home of your brand (products, press, etc) then the first paragraph should be about the host. Then a second paragraph about the show. In my travels, the about page is one of the pages that receive the most traffic. If you've been podcasting for a bit and have some reviews, take some of the phrases used by your audience and use it in your about page (use the native tongue of your audience). Subscribe Buttons We all love to talk about iTunes/Apple Podcasts, as we should. They have a huge amount of the market. There are android phones as well and it's a bit of a chicken or the egg. More podcasts are consumed on Apple products than Android. Well, most podcasters talk about subscribing on Apple products (and leave the android people out to dry). If Google would get off their butt and make a native app for podcast listeners that would be great (they did just purchase the 60 db app). So make sure people can subscribe to your show. You REALLY want to avoid telling people to "Find me in iTunes." Extra Credit Don't just make a subscribe page, but add directions with screenshots. You could even do a quick presentation on YouTube Live on how to subscribe to your show, and then send people to the video on YouTube. There is more power in subscriptions than reviews. Because Of My Podcast Scott Orr  is Going to the Movies for Free Scott Orr does the Code 3 Podcast and was approached by the people behind the new movie Only the Brave. Check out Scott's podcast for Firemen at code3podcast.com Not sure what is up with Scott's voice? Check out the first 30 seconds of his show at code3podcast.com Always Be Open For New Input I've heard reports from one person or another. Anything on the internet that is repeated enough becomes an undeniable fact. With this in mind, I always stay open to new feedback. I always consider the source and always allow new ideas to challenge my beliefs. If I'm going to believe something, it is typically based on things I believe to be facts. Beliefs are based on input and your ideas and feelings (your feelings can skew the input). Actions are based on beliefs. Beliefs are based on perceived facts. Facts are based on input into your brain. For example, I don't like coconut. Any candy bar with coconut, I'm not a fan. The one day someone handed me a drink. I wasn't sure what it was, it was supposed to some drink better than soda. It was white. It turned out it was some sort of vanilla coconut mix. I have input. I now can say, I don't like something that is predominantly coconut, but I don't mind it mixed with vanilla. You have to be open to someone challenging a belief (I don't like coconut) and taking a look at the other side of the story (having a sip). Then allowing that information to influence your beliefs, which then influence your actions. I co-host a show called the "Podcast Review Show" where you can get your show reviewed, and in the past we've had people who were NOT open to ANY feedback New and Noteworthy Insights I've been begging people to share their before and after numbers if they got into New and Noteworthy and that is just what Matthew McClain did on this post about downloads from Apple He states before being on the Front Page of New and Noteworthy, "In this period we had an average of 71 downloads per day." This is with two episodes (36 downloads per episode - DPE) On their first day, the traffic went, "from 26 total downloads the day before (our lowest day ever) to 241." (122 DPE) He does say, "We released episode two on the 8th which pretty much doubled the recent total downloads to 1,447" (so he now had three episodes counting his trailer) (482DPE) One day they reached 1,928 downloads for the day (1928/3 = 642 DPE) He states, " At the time of writing, episode one has 6,978 downloads, episode two 6,161, and episode three 2,295. So 37% of listeners followed the podcast from episode two to episode three. According to VP of Podcast Relations Rob Walch when it comes to iTunes/Apple Podcasts rankings, "“100% about the total number of new subscribers in the past 7 days, with a weighted average for the last 24, 48, and 72 hours” Things to Consider This was on the FRONT PAGE of iTunes/Apple Podcasts  New and Noteworthy (not a category) Their genre may fit a wider audience than yours. If you don't make New and Noteworthy, your life is not over. iTunes/Apple Podcasts is a directory, a phone book if you will. It is a central location where people can put in the full name of your show and do a search. Plays From Your Website Add Up Ravi Jayagopal (the man behind Digital Access Pass, and the Cool Cast Player along with being the host of the Subscribe Me show sent a link to a post. Last week I mentioned how there are a ton of players out there, but the majority of downloads come via mobile devices. In his post, he pointed out that: A player on a website is more suitable for "introducing" someone to your podcast - not necessarily for long-term consumption. Introduce on your site, lead them to subscribe on a mobile app on your actual show. Promote your website to cold and luke-warm traffic, like ad traffic and social-spraying content marketing, so you can cookie/pixel them for later retargeting, promote your brand, show them your face, maybe connect with them with a personable video, offer them your lead-magnet and get them to maybe give your their email id, etc etc. But once they're on your list, promote Apple Podcast and Stitcher and Google Play links to those already on your "list", because they don't need to be "convinced" or "converted" anymore about the value that you provide. Here is a link to the Facebook Post. He shows how he is getting thousands of new plays on different websites. Launching Your Podcast With a Massive Amounts of Downloads Most good ideas are not a single thought. A single idea comes up, and someone says, "You know what else, you might try this..." I always want people to know that: When you launch with more than one episode, the additional episodes do not download automatically. New and Noteworthy will not deliver you 10,0000 downloads per episode (if that is the goal) While you should focus on generating buzz when you launch, a podcast is a marathon and not a sprint. Some Reasons Why You Might Not Want to Launch with a Ton (25) New Episodes If you record 25 episodes and find out at episode two that people hate your super jumbo deluxe lightning round, they have to sit through 23 episodes (unless you go back and edit them) until you put out a "new" episode with the changes. You might pre-fade. What I mean by this is you never make it to episode 25 because you aren't seeing the downloads, getting any feedback, and so you quit before you ever launch. People will need to go and download your earlier episodes. By default, they will download your latest episode, and then manually download 1-24. Some Reasons Why Might Want to Launch with 25 You maybe have found your voice by episode 25, and with episode 26 you sound more confident, organized and professional. Maybe it's not such a bad idea. If you can't come up with 25 episodes, maybe you shouldn't be podcasting? A Compromise on Launching Your Podcast with 25 Episodes Instead of putting all your 25 episodes out at the same time, release your episodes (one at a time) to your website, and to your feed. However, don't submit your show to any directories like iTunes/Apple Podcasts, Stitcher, TuneIn, Google Play music just yet. You can tell your friends if you want, but any traffic will come from people searching for your content via search engines. You might also use Facebook to assemble a "Focus Group" and ask people for feed. This way you can get feedback as you are creating it. When you get to a certain number where you feel confident your show will have a positive impact on your target audience, submit it to the directories, sound out an email blast, tell your friends, family, and neighbors, and do your "launch." Questions Of The Month I have two questions for you to chime in on. What will you be doing differently in 2018 with your podcast? (please answer by 11/20 put "2018" in the subject line to  email dave"at" schoolofpodcasting.com). This will be used the last week of November What is your ONE favorite podcast and WHY? (please email that by 11/20 with the email subject line "my favorite podcast is 2017").This will be used in our Year End "My favorite Podcast is" episode.  Podcasting in Six Weeks Starts in January 2018 This will be a live group coaching session. If you're interested (more information next week) get on the waiting list at startapodcastinsixweeks.com  Ready To Plan, Launch and Grow Your Podcast Now? Join the School of Podcasting risk-free with a 30-day money back guarantee Get Immediate Access: 16 courses you help you plan, launch and grow your podcast Private Facebook Grou Priority Email Support Live Group Coaching Calls (Twice a month)  Go to www.schoolofpodcasting.com/start  

My Favorite Tools From 10 Years Social Warfare Plugin - The best tool for sharing things. I love that I can specify the tweet text and the image for Facebook, Pinterest, etc. This is once I don't wince when the subscription payment comes through Convertkit - I like MailChimp, Aweber, but I switched to Convertkit last year, and I love the marketing tools that I can use and the ability to make my own landing/sales pages. Siteground Web Hosting - 10 Years ago I would've sung the praises of Hostgator, and I thought Bluehost was OK. I do not recommend them at all, and I like Siteground. Their support is so much better. I also love Godaddy support, so I created coolerwebsites.com which is my GoDaddy reseller account Divi Theme (Elegant Themes) - The most flexible WordPress theme I've used and still fairly easy to use (there is a bit of a learning curve, and you probably won't use all of its features). I DO NOT recommend Appendpipity themes. They were awesome, but from what I can tell, the lights are on but nobody is home. I am interested in checking out Thrive Themes, and Themify (very divi like) Speaking of Websites and Wordpress Management, I LOVE ManageWP and recommend it to everyone who has a WordPress site. Bonjoro Is a cool Video Email service that pays for itself every month I have someone share how cool it was that I sent them a personalized video Kit.com is a great way to bundle Amazon products. I tried Fresh Store Builder and it was OK. My favorite is EasyAzon for Amazon Tools. ( I use this on bestpodcastinggear.com/shop ) Acuity Scheduling is the best tool for Scheduling Appointments. I love that it works with Freshbooks so I can have people book consulting time, get paid upfront and have an invoice in my billing system. For Membership Websites, if you are using Wordpress I loved Digital Access Pass. If you want your membership site separate from Wordpress I love Thinkific. In regards to project management, I love todosit.com For automated Tweeting, I like Social Jukebox If I was creating an Affiliate Program, I would use iDev Affiliate For Chat on a website, I love https://www.tawk.to/ Nimble is my favorite contact management Tool Optin Monster continues to reign as the king of Pop-Ups and Opt-ins Freshdesk is a GREAT Support tool if you want a ticketing/FAQ all in one My Typos were decreased by using The World's Best Grammar Checker  which is Grammarly For Webinars I use Zoom.us My favorite Affiliate Network (their new interface is AWESOME) is shareasale.com The Last Episode of This Version of Weekly Web Tools On July 28th, 2007 I started Weekly Web Tools as I was doing web design using Dreamweaver and I just started using Wordpress. I was my target audience. I was a person who wanted their websites to Get more traffic Convert When people arrive Look Good doing it Communicate better with our audience I use to run into tools all the time, there were new things happening on a regular basis, and I could find great tools from companies (not marketers) and creating the podcast was pretty easy. Fast forward 10 years later and instead of companies, tools are being launched by marketers who often would release a tool for a small period of time, and either pull the tool, go out of business, offer no support, raise their price, and in the end it was hard to find solid tools that I could recommend to you and be able to sleep at night. My last episode was the straw that broke the camel's back. I found what appeared to be a cool tool, only to find to "Companies" who appeared to have stolen the code from each other, and one didn't work (its has since been fixed). So I spent the better part of two hours trying to figure out if I liked the tool. To put it into a single question, after 10 years, I think I've found all the tools that I like, and I don't see a lot of creativity to make new tools that grab my attention. I always thought I would get more input from the audience on what tools they used, and I did from certain people, but all in all, it was a very, very low percentage. Plans For The Future I don't plan on releasing any new episodes for the rest of 2017 unless something crosses my path. I plan on rebranding the podcast to be called "Small Business Tools" and it will be moved to a "when I have something to say" schedule. I'm also shutting down the Patreon account. I could switch to a patron account, where I am paid when I put out an episode but I've decided just to close it down. Thanks to My Patrons Josh Rivers from CreativeStudio.academy Ileane Smith from www.ileanesmith.com Scott Johnson from Computer Tutor Podcast

0:15  We’re Live! Just Josh and Chuck today. Josh is calling in form a rotary phone. Chuck mentions he had to write show notes. Chuck is firing again. Chuck talks about a high utility bill and trying to find out why? Leaking pipes! Murphy lives here.  7:00 Chuck mentions getting a new sponsor and getting some help to fund the month till sponsors pay.  10:00 Chuck says he is going to hire 4 writers to be responsible for the show’s notes. Also Chuck is working to keep production ahead so the production line has some buffer.  Chuck and Josh talks about evergreen content and how podcasting and publishing works to help traffic.  18:00 Josh mentions that Chuck could recycle some shows to buy some time to till production catches up. Chuck talks about planning ahead with the other podcast hosts to replace topics.  20:00 Josh talks what the process is on producing the show notes for one episode. Josh asks is the writers need to know code to write the notes. Chuck says no, that is no needed.  23:00 Josh suggests hiring 10 people to write the notes from UpWork. Chuck talks about getting off of Slack and switching to MatterMost for podcast production.  28:00 Chuck says that his podcast production broken and his house broke, but Angular Dev Summit is working out just fine. Josh says this production line needs to be a Zero Tolerance policy.  32:00 Josh talks about working at a new paper and making sure that things get done. Josh says this maybe because they are doing this on a budget, is the big reason things fall apart.  33:00 Josh talks about Hub Spot and the free CRM. Josh describes his issues with loading data into these kinds of tools, and trying to build tasks. Josh talks about the G Mail plugin in Hub Spot.  38:00 Josh talks about he issues with his email tools. Chuck talks about the kind of features he needs to these CRM tools.  40:00 Josh says he is struggling with the outreach, and these tools need to be configurable to cater to their needs. Josh talks about doing Cold Out Reach and Warm Follow up, using these tools.  45:00 More talk on how similar CRMs are, and the one or two small differences. Josh talks about finally setting up their membership site. Josh talks about flipping the switch and making the site go live, but with a test first.  50:00 Josh talks about how the title on the membership site was broken due to the title. Josh talks about how he was not impress by Digital Access Pass.  56:00 Chuck says he was to take a look into this, because he wants to do something similar. Josh says he has not hear from John. He should be back this coming week. More talk on CRM features.  1:02:00 Josh and Chuck mentioned scripting or writing a bit of code, or learning new things.    Thoughts for the Week  Chuck - Don’t go to victim-land.  Josh - Taking the time to figure out the steps. 

Today we go deep into running the business that is The Horse Radio Network. We talk with America's Horse Husband Glenn "the Geek" Hebert SPONSOR: Emerald City Productions Get your first four episodes edited for $15 each (and only $40 after that - for shows up to 30 minutes). Just go to www.emeraldcitypro.com/sop (other companies are charging $99 an episode) Because of my Podcast: Ravi Jayagopal Ravi is the man behind Digital Access Pass which is a great membership script if you're looking to turn your Wordpress Website into a Membership site. Ravi shares how starting his Subscribe Me and Cut to the Chase Podcasts has boosted sales, introduced him to new friends and resources, got consulting clients, and created doors where none existed. Check out Ravi's "Subscribe Me" Book, His Subscribe Me podcast, and his Wordpress Player "Cool Cast" Player Glenn The Geek Takes Us Behind The Operations of The Horse Radio Podcast Network. What a typical day looks like The rules of setting up additional shows What media group is RIPE to start their own podcast What Glenn does with his advertisers to keep them engaged Check out Glenn at www.horseradionetwork.com Glenn was on the SOP talking about Sponsorships Mentioned In This Show Dealing With My Grief Podcast Podfest.us February in Florida Podcast Engineering School (Chris was on a previous show) Digital Access Pass My Podcast Reviews Confessions of a Wannabe PodcaSTAR: The Biggest Podcasting Myths Busted Honestly: My Life and Stryper Revealed Divi Wordpress Theme Not Sure Where To Start With Podcasting? Free video course "Podcast baby steps" will show you in bite size chunks what to do.  

Let's start with how affiliate links can help your SEO efforts - especially when the affiliate links have your domain in them. As you know, the number of incoming links to your web site is an essential part of SEO. The more incoming links you have, the more "popular" Google believes your web site to be, and the higher your site shows in search results. Sure, “do-follow” is better than “no-follow”. But no-follow links are still way better than no links at all! And that's where having an in-house affiliate program - like the built-in affiliate module that DigitalAccessPass.com (DAP) comes with - can be such a HUGE advantage over, say, a third-party affiliate program like with ClickBank. Now, there definitely are some advantages to using a third-party affiliate program like ClickBank - like getting access to their built-in network of affiliates. But remember that just because you sell through ClickBank does not mean you're going to get all of them - or even most of them - to promote your product. You will still need to promote your program to recruit any of them. So I don't recommend using ClickBank just because you think all those affiliates will promote you. There are other real benefits to using ClickBank, which I will be addressing in an upcoming part of this affiliate series. So, unless you're already making 5 or 6 figures a month, having an in-house affiliate program can give you a huge advantage. Then I talk about Refunds and Clawbacks. (listen to the show for the rest) Listen online at http://SubscribeMe.fm/

Lee Silverstein got a call on New years Eve to let him know he had cancer and needed Chemotherapy. Lee is the man that gave "The Messengers: A Podcast Documentary" film it's name. He is a messenger for his audience. He delivers stories that provide hope, information, and inspiration. Check him at out www.thecolorcancerpoddcast.com Today's Show it brought to you buy Emerald City Productions SPECIAL DEAL: Four episodes edited for $15/each. Then after that, it's only $40. They will edit out ums, etc. remove noise, adjust volumes, and make you sound fantastic. For more information go to http://www.emeraldcitypro.com/sop Lee Silverstein Delivers Hope With His Podcast Lee Silverstein started a podcast that he wish he had when he was told he had stage four colon cancer. Lee has been battling cancer since he was five years old, and he considers himself more than "A podcaster," but a messenger. He delivers hope, information, and inspiration. Today we hear: Feedback from his audience that brought Lee to tears How Lee has secured three sponsors by finding products that fits his niche perfectly How Lee had strict criteria for his sponsors What pitch Lee uses to get sponsors. A "Because of my podcast" story that you HAVE to hear. Mentioned in this interview Lee's Colon Cancer Podcast Glenn the Geek from Horse Radio Network Hear Glenn be interviewed on the Sop Pofest in Orlando go to www.podfest.us Podcast Glossary "E" Episode zero Episode zero is a podcast episode that is often a simple introduction episode used as a placeholder as you need one live podcast in iTunes.  In my opinion, I would do more than introduce yourself. We always want to deliver value in our podcast episodes, and right now your audience doesn't know you, and probably (to be honest) doesn't care who are what you are. They are asking, "What is in it for me?" Be sure to give them something that makes them wish there were more episodes. Why My Eleven Years of Podcasting Sets Me Apart I recently discovered another "Podcast About Podcasting," and was checking it out. I'm sure the host is a fine person that loves their family and wants to help their audience. Some people come into the space, and only repeat the favorite memes at the time and never go about checking if they are true. So I threw up in my mouth a bit when I heard them perpetuating the same old podcasting tips that are just wrong. This included The Blue Yetis is a great microphone (it is if you are in a very, very, very, quiet room - which 99.9% of podcasters are not - so it's NOT a great microphone) You only get 8 weeks to be in new and noteworthy (TV show podcasts go in and out of New and Noteworthy all the time) You should launch with at least three episodes so when people subscribe you get three downloads (this is false. It does not happen automatically. Your listen would have to choose to download the back catalog) My friend Ravi from Digital Access Pass as well as two podcasts (subscribeme.fm about membership websites, and Cut to the Chase )has a new book out called Confessions of a Wanna Be Podcast Star that goes over many of the myths that a puked out over and over. In the book he covers these myths and much more. Now for the record, Ravi uses a Blu Yeti, but thankfully in his book explains how you need a really quiet room (which he has). I was quoted quite a bit in the book, as well as other podcast consultants. In some cases, Ravi did his own investigation and provided screenshots to show the results of his research. I read it over two nights and found it an easy read, will be pointing people to it in the future when I see they have been sucked into the bad advice train that comes through the Internet on a regular basis. Take Aways From DC Podfest This was a great event for me. I met so many people who I had never met and were brand new to podcasting. The event was run very professional, and all the speakers were great in keeping to their time slots. One of the coolest phrases to describe what we do as podcasters. We are digital influencers. Put that on your business card. I heard about Amolto from Mathew Passy from podtopod.com which is a skype recording software for the PC (that I will need to check out). Keep your interactions from Social Media. So for me, I had some people say some very nice things about my presentation on twitter. Take a screen shot and put those on your website. http://www.gratisography.com/ a cool site for Royalty Free images which I have added to podcastingresources.com. This site has Free high-resolution pictures you can use on your personal and commercial projects. All pictures were photographed by Ryan McGuire and free of copyright restrictions. Need Podcast Coaching? Sign up for a session today. Sessions can be as short as 15 minutes. Schedule yours today at www.schoolofpodcasting.com/schedule Join the School of Podcasting today

Today I share my story on how I secured a sponsor for my show. I'm doing this as an experiment as I prepare to update my book More Podcast Money Next year. I also share the behind the scenes of what it was like to take on a sponsor. There are some things that I have to tackle mentally. Emerald City Productions - Our Sponsor 1:15 Emerald City is running a special go to www.emeraldcitypro.com/sop and tell them you are from the School of Podcasting and have your first four podcasts done for $15 an episode. My Favorite Podcast Is 2:50 I'm working on the last episode of the year where we all share what our favorite podcast is (you can only pick one, and no, it can't be yours). Then be sure to tells us a little about it, and WHY you like it. Also, be sure to tell us a little bit about your show and where we can find it. So its free promotion for your show, and later I get these transcribed and turn them into a book. The deadline is October 31. Go to www.schoolofpodcasting.com/favorite16 Getting A Sponsor For Your Show 4:30 Today I share my story on how I secured a sponsor for my show. I'm doing this as an experiment as I prepare to update my book More Podcast Money Next year. I also share the behind the scenes of what it was like to take on a sponsor. There are some things that I have to tackle mentally. Getting A Sponsor For Your Show Today I talk with Jessica Kupferman who has been selling advertising for a very long time (back in the day on banner advertising) and has been podcasting since 2013. I know her best for her Shepodcasts.com show which she does with Elsie Escobar (it's a fascinating take on podcasting from a Women's point of view). Jessica just launched jkmagency.com an add agency that helps sponsors find podcasters, and podcasters find sponsors. Here are some of the insights from today's discussion You need to know how many downloads you get per month If you don't have a ton of downloads, but you have an active community, that may enable you to secure a sponsor You don't need a media kit if you don't have one. Jessica can create one for you. If you're pricing per episode, you might as well flush your money down the toilet. The smallest contract/campaign she sells is three months. She will go two months if there are no other options. Podcasters should be open to having the sponsor on the show to help create content. In regards to platforms, sponsors are looking at Twitter and Instagram followers. You just need to create a report once a month Never lie about your stats. Not only does it make you look bad, but it also makes podcasting, in general, look bad. How do you figure out what to charge for your podcast? The current standards for CPM is $15-$100 which is why it doesn't work for most podcasters and is the worst way to sell your show Can unique genres get a sponsor? (i.e. Science Fiction movie reviews) To be considered for adds go to jkmagency.com/considerme She also is a co-host for She Podcasts The Mental Side of Podcast Advertising 34:00 When you take on an advertiser, you have a couple of things to consider. You need to make sure your sponsor fits your audience and is something you can talk about honestly. When you promote something that you don't believe in, that is (in my opinion) the definition of selling out. Make sure you are aware what you will be delivering, and then deliver it. Remember who your TRUE audience is. Having multiple audiences can be a struggle. My audience is you. You've been with me for almost 12 years. If I pay too much attention to promoting the sponsor, I lose the true audience (again, you). If I don't pay enough attention to the sponsor, I lose the sponsor. The problem is I'm being paid for a 15-second spot. I recorded the spot four times last night, and the first one went over two minutes long. I figured out what I needed to say, and figured out how to see it as quickly as possible. This first ad was a bit longer as I needed to introduce you to the sponsor. I've always liked he way Gimlet media does their advertisements, and I plan on borrowing as much as I can. If you are a regular listener, you know I like to think outside the box. Just know, this can mess with your brain. Remember you worked hard to get an audience, and advertisers will come and go. I have never heard one, but I've heard stories about Leo Laporte going on for what seems days when he does a spot for Audible. If you don't pay attention to your listeners, then there will be nobody to hear your advertisements. What if you have a Patreon account? Well if you are delivering extra value to your patrons, then this shouldn't be a problem. They are getting what they pay for. Also, Patrons are people who want to support you. When they hear, you are benefiting from an advertiser they may be all for it. Just don't be surprised if someone stops being a patron because "You don't need us." Speaking of that, realize that someone will not like the fact that you have advertisements. There is nothing you can do about that. Focus on the one who stays. Podcast Rewind 38:18 I appeared on the Rock Your Retirement show talking about Alzheimer's disease I appear on the new Cut to the Chase from the friend Ravi from Digital Access Pass. This is business advice with not fluff (hence cut to the chase ) so it is some of my best podcast advice in one quick blast. While I have appeared on Podcast Junkies, I wanted to point you to the episode with Jonathan Oakes of Triva Warfare (who I've been on his show). It was just a great show where you hear Jonathon talk about how he shaped his show over time, and ever has a cool because of my podcast story. Check it out Podcast Glossary 43:08 BlubrryBlubrry is a media hosting company (use the coupon code sopfree to get a free month). They are also the people who make the PowerPress plugin. The PowerPress plugin will work with any media host (although it does full integration with blubrry) such as Podbean, Libsyn, Soundcloud. We will talk about PowerPress later when we get to the P's, so for now Blubrry is a media hosting company. Compressor A compressor is an effect you can add to your audio. In its simplest form, it makes louder things softer, and softer things louder to ensure a level audio output. These can be applied in software, or they can be physical pieces of hardware such a DBX 286 CPM CPM is a pricing model used by the Radio industry. With CPM you get paid a certain amount for 1000 listeners. So if you have a CPM rate of $6, and you have 20,000 listeners you would pay the radio station 6 X 20 = $120. CPM rates in Podcasting typically start at $20 and go up. Some reporting as high as $60 or more. For most podcasters (without thousands of downloads) CPM is not a viable model to making money with your podcast Mentioned in This Show Cast Interview Recording Service Ready To Start a Podcast? Join www.theschoolofpodcasting.com

Just in case you are not familiar with this term, this is where, a seller - take my own business for example, at DigitalAccessPass.com. You can sign up to become an affiliate. Then you get a special link that you can promote on social media, to your email list, on your blog, even on your podcast. And if someone visits your special affiliate link, they are redirected to our web site, and a special browser cookie - a small piece of code that all web sites use - is set on that person's browser, tagging them as having been referred by you. And then, if they later go on to purchase any products from DigitalAccessPass.com, then you become that buyer's affiliate, and you can earn up to 33% in affiliate commissions. So if they went on to buy something for a 100 dollars, then if the commission for that product is 33%, then you get 33 dollars credited to your account. And then, once a month, we pay out commissions for all past purchases that happened before the last 60 days. Now, we pay only after 60 days, because payment processors like Paypal give a buyer up to 60 days to ask for a refund. So once the buyer is past the refund period, we pay out any commissions due to you. Don't worry if this affiliate program sounds a bit complicated, especially if you've never had your own affiliates before, but just know that DAP - or DigitalAccessPass.com - automates the whole process for your affiliates, for the buyer and for you, as the site owner. Affiliate marketing is nothing new. Amazon.com built their entire business in the early years from allowing affiliates to promote their products on their web sites, and giving them the ability to earn commissions on any sales that are generated through their referral. At DigitalAccessPass.com (DAP), we have built our entire business without any kind of Google-gaming. Not that we don't care about Google. Of course, we do. We even used to have a few ads running on AdWords - we no longer do - we stopped running them about a year ago. No paid ads, no SEO gaming, no fake blogs or link farms. On rare occasions, we do some link building, but it's all totally white-hat and Google-approved stuff. Most of our customers find out about DAP through a review article online, someone recommending it via email , or a post in an online online. So we have never had to worry about Penguin, Panda or any other cute animals :-). So how did we do it? (listen to the show for the rest) Listen online at http://SubscribeMe.fm/

2:00 Switching hosting at Host Gator, there are so many hosting types. Does it matter? You can get by with shared hosting, if you have the budget go for the Wordpress hosting. Dave has most of his sites on Host Gator, and the School of Podcasting is on WPEngine but he is thinking of moving back to Host Gator. 9:00 Should I start a Daily show? It is a large time issue, and get a bunch in the can. Make sure to do a bunch, make sure you have enough content and get some feedback from people. If you miss the day when you batch, you've lost a full week. 15:30 Voice over Insights? For Dave when he narrated his book for musicians, it was much harder than you think it would be. Some people get paid by the number of sales, other get paid a flat fee. Mentioned http://www.ireadmyspam.com/ Doing Voiceover is not as easy at it sounds 26:12 Ravi's Rant Ravi the maker of Digital Access Pass and the host of subscribe.fm did an awesome rant on facebook Read it here 32:10 Wow Content Jen from Congressional Dish has almost 10,000 downloads per epsiode with zero promotion 33:58 History of Alcohol Niche Topic Shots of History podcast 35:58 Doing a show in front of a Live group Jim says don't try to do all the sound effects etc. 43:40 Should I go to Podcast Events? 48:34 How many downloads of your app? Hundreds 53:56 Gallup Marketing Plan with Podcasting Jim needs to cost justify the existence of the podcast. coaching.gallup.com Strengths finder 2.0 Book Strengths Based Leadership: Great Leaders, Teams, and Why People Follow 59:00 How do I get into iTunes? (See www.schoolofpodcasting.com/27steps ) Find Dave at www.schoolofpodcasting.com Find Jim at www.theaverageguy.tv

1:40 Tip Jars vs Patreon. You can use Paypal, Cash.me/podcastcoach (from square). What percentage will follow you? Some experts say 3% is good. 7:30 Survey of the week  Do you listen to podcasts on a website? 8:33 Web hosting solutions? Dave uses Host Gator and WPEngine, Jim likes Maple Grove Partners 9:48 Best way to use an additional microphone with an ipad. Use a Camera Kit and plug an ATR2100 microphone and Bossjock 16:34 IPhone holder for mic stand 18:32 iPad holders? Here is one Here is one with a clamp 21:34 What do you use for a jingle player? Bossjock and iJingle Lebron you're on live TV..... 25:10 What can you upload to Patreon? mp3 files, wav file m4a 26:44 Private/Protected Feeds. Wishlist member, Podbean, and MyLibsyn (everything goes through an App - use code sopfree), Digital Access Pass 36:38 Kiss My Rss - Thoughts? 42:44 New Libsyn Features Video Walkthrough 51:32 Survey Results Join the School of Podcasting today    

In today's episode, I talk about 6 different ways to create content for your membership site This is THE podcast to listen to, to learn about creating membership sites & online courses, making, marketing and monetizing digital content, WordPress, eCommerce, digital marketing, and tools, techniques and tips that you can use to create a long term, profitable online business. I'm your host Ravi Jayagopal. I am the co-founder & co-developer of DigitalAccessPass.com, a leading membership plugin in the industry, fondly known as DAP. And you can fondly call me RSSKisser. No, wait, I don't think you heard that right - let me slow that down for you... I said you can call me RSS Kisser. Know why? Because I just launched a new web site called http://KissMyRSS.com, which is a free online service that helps podcasters get new listeners. I will talk about this more later in the show, including what RSS means, but for now, check out the site at KissMyRSS.com and during this launch, you can get 500 FREE new listeners for your Podcast - actually, scratch that - it's not just for podcasts - it can be for any Audio that you own. So whether it is for an episode of your podcast, or any audio you have created, say, maybe a single module from one of your audio courses - and you can put it in front of a new audience, people that may have never found you otherwise. So check it out at http://KissMyRSS.com. Listen to the full episode #33 at http://SubscribeMe.fm for the rest.

In this episode I talk with Ravi Jayagopal, to cofounder and codeveloped of Digital Access Pass (often called DAP). DAP is a sophisticated membership plugin and marketing platform for WordPress. (And, if you don’t know what any of that means, don’t worry. This isn’t a tech show so we won’t geek out on you. Keep reading.) Ravi built DAP after noticing a gap in options. He built the first PayPal and ClickBank download protection scripts. Before these scripts, if you sold digital downloads/content (ebooks, audio, video, etc), anyone with the link could download your products and you couldn’t do anything about it, except lose money. Ravi’s story starts when he sold the resale rights to one of these scripts. It wasn’t a total failure, he made $30, but it taught him an enormous lesson about marketing, and the difference between creating and selling. In this show Ravi and I talk about: How he started online in an extremely small niche selling a book to find Indian baby names. When he found time to learn coding while working long days at his full-time job. How he came up with the idea to build the first PayPal and ClickBank download protection scripts. What (now) famous internet marketer bought Ravi’s scripts and turned it into the start of his empire. What Ravi learned from watching this marketer turn this small deal into huge profits. Why he was one of the first “geek marketers.” Why it’s important for you to change from a creator mindset if you want to build a real business. What Ravi meant when he said, “Great marketing can sell and inferior product, in the beginning.” The struggle Ravi had to endure to get his United States citizenship, and why he is blessed and grateful to be in the US. How Ravi and his bride, Veena, struggled to shuffle jobs, while building their products, so they could stay in the country and earn their citizenship. What happened when he was fired and how it devastating it was during their citizenship process. Why entrepreneurs have a special passion. Why the time he spent with his family as a child is what drove him to build his business. Why he would fall asleep on the subway while going to work. The difference between the acronyms DOSAA and DOGPOO, and why one is better than the other. How you want to think about pricing. How to package your products to get the most effective pricing, and deliver the best value for your customers. Why you shouldn’t worry about engagement when you launch your product. And, of course, much more… Enjoy The Show: How To Make The Critical Shift From Creator Mindset To Marketer Mindset with Ravi Jayagopal Mentioned In This Show: Digital Access Pass SubscribeMe.fm podcast Cool Cast Player Subscribe Me book by Ravi No Business Like Ebusiness book by Ravi Ryan Deiss Tim Ferriss podcast, episode with Jamie Foxx Book: Will It Fly by Pat Flynn

3 must-have tools that you absolutely need, to help secure yourself, as well your web site. TIP #1) What is the first WordPress plugin I install on every new WordPress site I create? Nope, it's not DAP. It's Wordfence. It's the #1 security plugin for WordPress, and I will not do anything with a new WordPress installation, until I've installed this plugin. And the makers of the WordFence plugin have discovered a vulnerability in the Ninja Forms WordPress plugin. So if you're using Ninja Forms, make sure you upgrade to the latest version. Takes just 1 click to do from the WordPress plugins section of your site. And if you are not using Ninja Forms, then you should consider switching to it, as it's a fantastic contact-us form plugin, with a lots of features like support for the new captcha from Google, auto responses, storing the emails online in the plugin's settings, just in case you don't get the actual email delivered, and so on. I have the link to the WordFence security article in the shownotes at subscribeme.fm/30/ And then they also found a vulnerability in Yoast SEO. That needs to be updated as well. I'll have links to all the relevant articles in the shownotes at http://SubscribeMe.fm/30/ TIP #2) And do you know what is the 2nd plugin I install on every new WordPress site I create? Nope, it's still not DAP. It is iThemes Security. Formerly known as WP Security. And there are a few features that both of them have, so you have to be careful not to turn those features on in both plugins at the same time. So here are some of the easiest ways to protect your WordPress installation: * Be alerted when an unauthorized user tries to log in to your web site: Like someone trying to log in as admin, or trying to use a username that doesn't exist, from an IP address that's not authorized, etc. * You can lock down the admin part of WordPress so that only certain authorized IP addresses can log in as admin * You can change the location of the WordPress admin login page to a secret page * Scan WordPress files - like plugin files and theme files - against the WordPress repository to see if anyone of them have been modified, because that's one of the easiest ways your site can become the target of a phishing scheme * Scan file contents for backdoors, trojans and suspicious code * Scan posts and comments for known dangerous URLs and suspicious content * Scan files outside your WordPress installatio * Lock out after how X number of login failures or remind-password attempts * Block IP's that access URLs that no one is supposed to access - like certain internal URL's * Hide the WordPress version * Change location of the WordPress admin login page * If you have the default username of "admin", then you can change it to something else with a couple of clicks * Change your WordPress database prefix - which is good to prevent an automated database hack-attack, especially if you have used an automated installer to install WordPress - these installers are usually provided by most hosting companies, and the default settings they use are not very secure. So there's a whole bunch of settings that these two plugins provide - WordFence and iThemes Security. And I'm in the process of creating a video that shows the entire set up. And then, there's one CRITICAL CRITICAL line of code that you need to add to your .htaccess file on your web site - this one is so critical, that without having this line, our web site DigitalAccessPass.com got hacked a couple of times a few years ago. BUT... if you want to know what that one line of code is, all I ask from you, is that you join my list, by going to subscribeme.fm, and wait a few seconds, you'll get a popup, enter your email there, and you'll be on my list. And I'll be emailing this one SUPER CRITICAL line, to you. And you must then add it to your web site right away. No charge. Totally free. Just join my list by going to subscribeme.fm. That's it! TIP #3) You should IMMEDIATELY change your password to all your webmail accounts - like Google, Yahoo, and Hotmail and your bank's web site. For 2 reasons. First one is that a guy named Alex Holden, who is the founder and chief information security officer of Hold Security, discovered that hundreds of millions of web mail accounts were recently hacked, and the hacker is selling these off online. Link in the shownotes at http://SubscribeMe.fm/30/ TIP #4) Use a browser tool called LastPass. There are a few similar ones - like 1Password and Roboform. If you already use one, then that's awesome. But if you don't, then it's really important that you use one - and I personally use LastPass. It's a free online service that stores your passwords in the cloud. Now, before you freak out, remember that all of your passwords are one-way encrypted with super-strong encryption, and the key to opening this encryption, is stored on your computer. So every time you ask their system for a password, this secret key stored on your computer is required before your information can be unencrypted. So even if their service gets hacked, the passwords they get will all be worthless without your secret key. There's a lot more to this, but explaining the technology is beyond the scope of this podcast. So just go with my recommendation - use LastPass. Do not store passwords in your browser. LastPass is available as a plugin for Chrome and Firefox and Safari. So even if you're switching browsers or using multiple browsers on your computer, like I do, then LastPass will help you secure and remember all of your logins and passwords for all of your web sites. One of the biggest issues I see when I do 1-on-1 coaching and membership site set up calls with DAP customers, is a lot of them will spend a whole bunch of time looking for logins and passwords. It is amazing how much time people waste trying to find their log in information for various web sites - like Paypal, Stripe, ClickBank, Aweber, multiple WordPress sites, Godaddy, web hosting control panel, and on and on and on. And using LastPass, you can share passwords securely with other people on your team, like your business partners, virtual assistants, developers and designers. And you never have to send such information by skype or email or any other insecure method. You just share a password from your vault with another LastPass user, and that's it. They get it through the cloud. Super simple, and secure. And the cool thing is, LastPass also has a location to store secure text information. So if you have other secure information that you would normally write on a piece of paper and keep in your bedroom locker, now you can securely keep it in your LastPass account, and now all your kids and spouse and lawyer needs, is the secret key to your LastPass account. That's it! Just one password to remember for all the important people in your life, just in case, you know. So get LastPass, and you will save a CRAZY amount of time, effort and frustration by using LastPass. And no, I'm not affiliated with LastPass and I don't get a single penny from recommending them. Same thing goes for WordFence and iThemes security. So those are the 3 major security tools that I highly recommend you install and use right away: WordFence and iThemes Security for your WordPress sites, and LastPass. And don't forget to change the passwords to every single online service - especially because May 5th was world password day, and it was created to remind us that passwords to mission critical services must be changed every now and then. And don't forget that one last piece of security super tip that I haven't given to you yet - you can get it simply by signing up for my list, at subscribeme.fm. Until the next time, here's a quick tip of the day: If you're using Chrome, search for Lastpass, and download the Chrome plugin. And set it up today, and every time going forward, every web site you visit and log in to, LassPass will ask you if you want to store the login information. Just keep saying yes, and you'll never ever use paper, or fumble and stumble for passwords ever again. Friends don't let friends go without telling them about SubscribeMe.fm. So please let a friend know about this security episode - the link you can share, is http://SubscribeMe.fm/30/ .

Membership Model #4. Recurring Subscriptions with Lifetime Recurring. Basically, they pay until they cancel. It's obviously easy to do this if it's a SaaS product - SaaS is the acronym SAAS - which stands for Software As A Service. Like Leadpages, or Dropbox. Even at DigitalAccessPass.com, we offer a pseudo-SAAS model. DAP is basically a WordPress plugin that you install on your own site, but we packaged a lot of things into a saas like offering, where you get DAP, you get set up help, ongoing monthly support, a whole bunch of plugins from WickedCoolPlugins.com, and we made it a monthly subscription. So in this model, you get the benefits for as long as you pay. And when you stop paying, you lose all of the benefits. Like your gym membership. Or phone service. Now, you might wonder, what if you have a regular online course? How to make it a perpetual subscription? That's where positioning and packaging comes into the picture. Of course, not all membership sites are created equally, and not all digital content can be charged for every month. If you're selling an ebook, for example, then.... obviously you are not going to be able to charge $10 a month - or even 1 dollar a month, that too as an ongoing subscription for life. So with a life-time recurring subscription, your mindset as a site owner, has to shift a little bit. So instead of thinking, how can I charge every month for my ebook and a couple of videos, you have to think from another perspective: The question you should be asking, is what all can I package together, and how can I position the offer in order to make this membership site worth $10 a month? Now, I don't want to get into pricing yet, because that's a huge topic and I will certainly talk about it in a different episode. But for the purposes of today's discussion, let's say you already know whether you want to do a $10 a month subscription, or $50 a month, or $100 a month. Let's stick with $10 a month. So you should take careful inventory of everything you have ever created - whether it is an article you wrote, an email autoresponder series, any tweets you sent out, any content marketing you did, and make a list of every little thing you have in your content library right now, then to that list, add a comprehensive list of things you have the capability of creating in the future. In a future episode, I'll also get into how you can get your content from third-party sources, other than yourself. And you need to think about everything you can package in order to make your membership a complete no-brainer for the $10 a month that you're planning on charging. In the beginning, you may look at your ebook, or the few videos of your course, and wonder how the heck you're going to be able to charge $10 a month for something so little. Don't necessarily go by the volume of the content. It's always the quality of the content, and the value it provides to your members. Remember, the bigger the benefit to your audience, the larger the value, the bigger the subscription fee you can charge. So even if you start with a basic 7 video course about, say, piano for beginners, you can identify the life-cycle of a piano student, all of their wants and needs as a beginner and as they start getting better, getting more advanced, and you can create courses appropriate for their advancing skills over time. Don't forget to check out episodes 24 and 25 where I talk about how to brainstorm content-creation ideas, whether it is for content for your membership site, or content that you can use for marketing. You can find those episodes at SubscribeMe.fm/24 and SubscribeMe.fm/25. So that's membership model #4: Recurring Subscriptions with Automated Lifetime Recurring

Welcome to episode #25 of the SubscribeMe show from SubscribeMe.fm. I'm your host Ravi Jayagopal. This is THE podcast to listen to, if you want to learn about creating digital content, marketing it, selling it, and then delivering it. I am the co-founder & co-developer of DigitalAccessPass.com, easily the best membership plugin in the industry, fondly known as DAP. Membership sites aren't just for subscriptions that charge you month after month for life, until you cancel. That's just ONE way to create a membership. And membership sites aren't just for protecting content for ongoing members. There are essentially 9 different ways to add a membership component to your web site, and I'm going to discuss all 9 of them in this multi-part series. And today's episode is part 1 of this series. So be sure to check out the next couple of episodes as well, for the full story. Here are 3 (of 9) ways in which you can monetize your content: Membership model #1.    One-time Products with Lifetime Access Membership model #2.    One-time Products with Fixed-term Access, like say 1 month, or 1 year of access, with Renewal Membership model #3.    Recurring Subscriptions with a Fixed-term So let's dive right in to Membership Models... Membership Model #1: One-time Products with Lifetime Access In this, you create a one-time product where your buyer or member pays you just ONE TIME and gets life-time access to the content. They are never charged again for updates, so make sure you’re not giving away lifetime access to something that needs a lot of updates and support. For e.g., a lot of plugin developers get overambitious or desperate, depending on how you look it, and in order to start getting an immediate flow of sales, they over-commit on things like “Lifetime Updates” or “Lifetime Support” – sometimes, both! It is incredibly hard to continuously develop software for many months, leave alone many years. And then, if everyone is paying you just once, and you still have to continue updating the software, introducing new features, making bug-fixes and then also support them via email or support tickets for as long as they continue to use your software, and you're never ever going to get paid EVER again, that's a really tough proposition. And that's why you'll see a lot of software products that haven't priced themselves correctly, go out of business every single year. WordPress plugin developers for the internet marketing community, are notorious for over-promising, under-delivering, and then just disappearing from the face of the internet. But if your product is not a software product, and instead, is a digital information product, then it is easy to update your posts or pages or PDF reports over time without much effort. And information products don’t require much support in general - compared to software or services of course. So this model lends itself very well to “How-to” courses and training programs and reports and tutorials. It gives your buyers a sense of satisfaction that they don’t have to keep paying for updates, and it also doesn’t create too much overhead for you in terms of updates or support. But still, buy once and get lifetime access is still a bit scary for a lot of people. Which is where, this second model comes in. #2. One-time Products.. BUT with Fixed-term Access and Renewal In this, you create your one-time product with a fixed-term access - like access for 30 days, or 365 days, anything but NOT lifetime. And then, at the end of this fixed term, access to the content will... (a) Automatically expire and they have to manually pay a renewal fee to get further access to another extended period of time, or (b) Access to the content they already purchased never expires, but they don’t get access to future updates unless they renew. We've used this model with selling DAP itself. So you can purchase a 1site or a multi-site license of DAP, and you get 1 year of upgrades and support - the 1 year is the fixed term here. And then at the end of the 1 year, you can still continue using the version of DAP you already downloaded and installed, but you cannot get future upgrades and support, unless you renew for a fee. Now, in the case of DAP, renewal is much less than buying a new copy of DAP. So there's a built-in discount for renewals. You could do the same thing. Renewal is a fraction of the new product. So depending on how much work it is for you to create new versions of the product, or keep updating this existing product, you could charge anywhere from 33% to 75% of the cost as renewal. That way, they get a discount for renewal, and don't have to purchase it all over again, and you get a returning customer who is a lot easier to sell to, than finding a brand new customer. Membership model #3. Recurring Subscriptions with a Fixed-term With this, you are actually creating a recurring subscription product – but one that has a fixed-term of recurring payments – like it ends after 3 payments, or ends after 6 payments, or 12 payments. Basically, the payments stop after a set number of payments. You could also call this a Payment Plan or an Installment Plan. You could give two pricing options for the same product – the first one is a 1-time payment for lifetime or fixed-term access – for say 97 dollars. And the second option is, you offer a payment-plan for the exact same product in the form of “3 Payments of $37 each”. And because it is a payment plan, you can charge a little bit more in total. So if they took the one-time option, they would pay 97 dollars. Or if they took the payment plan, they pay $37 x 3 = $111 - which is basically 14 dollars more in total - compared to the one-time price of 97 dollars. In fact, you should intentionally make the sum-total of your monthly payments a bit more than the single-payment option, and this can help push your potential buyer towards the single-pay option when you explicitly tell them that “Save $14 when you take our Single-pay option”. Obviously, the more the savings on the single-pay option, the more easily you can make your single-pay option look better. But sometimes, for big-ticket items – like say a $2000 product, it may actually be beneficial to keep the sum-total of the payment plan close enough to the one-time option. Like in this case, it could be “One payment of $2000, or 3 payments of $697.” The difference between multi-pay and single-pay is $91. The difference is not too little, and they can still consider the one-time option. And it’s not too big, so they don’t pay too big of a penalty for taking the payment plan. Check out Dan Ariely’s Predictably Irrational, a book about how we all make irrational decisions in a very predictable manner. In the book, he talks about many pricing-related experiments he conducted, with some very interesting conclusions about how people think. A couple of things to note about this fixed-term continuity program: a) You can charge the exact same amount each month - on Auto-Charge, or b) You can charge a different amount the first month - and label it a trial, which is then followed by same amount being charged on the subsequent months - again, all on Auto-charge So those were 3 of the 9 types of membership models. So what are membership models 4 through 9? You're going to have to come back for the next episode for that one. The show notes for this episode is available at subscribeme.fm/26/ . And when you get there, you'll see a beautiful online player with a large play button ON THE LEFT, which is key, because otherwise it will look like a banner ad or a header graphic. That's where, you will be able to play the episode directly from the web site, thanks to my podcast player plugin, called CoolCastPlayer. It is without a doubt the Prettiest Podcast Player on the Planet. It plays podcasts as well as regular MP3 files. And a super cool feature it has, is the ability to embed that player on a different web site. So this is going to be awesome if you have guests on your podcast, and you can simply send them a piece of code so that they can embed your interview on their web site. So check it out at CoolCastPlayer.com. Don't forget to join other SubscribeMe listeners and a network of folks all interested in the same thing: Membership sites and online courses. Join the group by going to subscribeme.fm/group/ and that will take you to my Facebook group. Thanks again for listening. I'll talk to you soon. Cheers!

The "TOC Technique" will help you become a master at creating content for your membership site, for your online course, youtube marketing videos, writing sales copy, writing books, creating a product, writing Facebook posts and Tweets. And when I say "TOC", I mean T.O.C, as in Table of Contents. The show notes for this episode is available at http://subscribeme.fm/24/ . And that's where, you will be able to play the episode directly from the web site, thanks to my podcast player plugin, called CoolCastPlayer. It is without a doubt the Prettiest Podcast Player on the Planet. It plays podcasts as well as regular MP3 files. So check it out at CoolCastPlayer.com. Alright, let's jump right in... So what is this TOC technique and why is it such a big deal? I came up with this idea a few years ago, but had never given it a proper name that is easy to understand and implement, until recently. Back in 2007, I published my first book, called "No Business Like E-Business", which at the time, went on to become a category best seller, which was a pretty big deal for me, because it was a physical book, and I had no list back then. Well, I did have a small list, but I never promoted this book to that list. Never even told anyone other than a few of my close friends and relatives. So the fact that it become a category best seller, was incredibly gratifying. It initially took me an year to write most of it, then life happened, I took a couple of years break, then when I got back to it, from that point, it then took me another couple of years to rewrite it pretty much entirely. So roughly, it took me about 3 years to complete the book, writing at most a couple of pages a day, sometimes nothing at all for days and weeks together. At the time, I had a lot of things going on. I had a full-time job, I had my PHP scripts web site, mywebmasterinabox.com, which is now defunct by the way, but you can still see what it looked like back then, as it's still online. My son had just been born, my wife had taken an extended leave of absence from her job, I was the sole earner, I was in a really, REALLY bad situation at my job, with an insanely angry and verbally and mentally abusive boss, I could not leave my job because I had to keep a job to keep my green card application going, it was a complete mess. Those few years were probably the darkest years of my life, and if not for my sweetheart, my wife Veena and my precious kids, I don't know if I would be here today. It was that bad. And during this whole time, I was working in New York city. I would commute to the city by train every day. And at the time, I had a company provided laptop, which has some amazing stories attached to it, that I'll talk about in a future episode. So I had this laptop, but I didn't have a wifi card - don't know why. Never even thought about it. But that was the best thing that happened to me - that I didn't have wi-fi on the train. So I used to open up Microsoft word, and write my book. Initially, I started writing the book sequentially. Acknowledgement, Introduction, Chapter 1, then Chapter 2, etc. But this sequential process started burning me out pretty quickly. There were some things I just had no mood to write about. You know, stuff you know in your head, but you know it's going to take you hours and hours to put it into words, and some of these were boring topics to me. It's like trying to teach a rank newbie some new skill. You just wish they would get it already, right? So that's when, I said to myself, I'm going to start writing the entire table of contents first. Start to finish. I'm going to think of all the questions that someone new to an online business would ask, and then create the most exciting titles for the chapters and sub-chapters, and someone should simply look at the titles and get excited about buying this book. So I sat down and created what I felt at the time, would be an amazing set of chapters and sub-chapters, which would cover everything someone needed to know about creating an ebusiness. And once I had completed the TOC - as in TOC , as in table-of-contents, then every time I opened my laptop, I would just scan the titles and sub-titles, and I would just pick one that interested me at that moment, and I would dive right into that section, ignoring all other parts of the book. This is how film-making is done as well. They don't shoot the first scene of the movie first, and second scene of the movie next. The scenes are shot in a completely random order, depending on availability of the actors, location, etc. So I started writing my book in this controlled-chaos. And that's when I made the most progress. So I would choose any topic that I felt like writing about that day, and then if I wasn't able to complete that chapter, or felt that I needed to revisit and change or add more, then I would simply type in the letters "XXXX". So that way, I could come back at a different time, and just search for the word XXXX, and I could keep jumping to every section that I had left unfinished, and could either go on to finish one of them, or get started on a new one. I gave myself the permission to be free and chaotic and random and write in any way I felt inspired to. And I did the exact same thing when I recently published my latest book, "Subscribe Me". I started with the TOC - the table of contents. And this technique is so powerful, that it can be used for brainstorming and creating so many other things. In fact, this is a more powerful version of a mindmap in many ways. I've used this technique to write documentation for DigitalAccessPass.com, map out an email series, series of blog posts, series of FB posts, etc. So let me quickly give you a couple of examples: I've already told you how you can use it to write your book, really fast. For the rest, listen to the episode at http://SubscribeMe.fm/24/

Let's talk about the types of videos there are: #1: Sales page videos #2: Content Marketing videos #3: Native videos on Facebook & Twitter #4: Documentation and Tutorial videos #5: Members-only, private videos that are reserved just for members who have registered for free, or have paid for your online course For Sales page videos, content-marketing videos & tutorial videos that you post on your own blog, or for posting on online forums, and any public-facing videos that you are ok with people sharing with one another, or you actually WANT people to share it, use YouTube for all of those videos. Many years ago, in the early years of Youtube, for a while, it wasn't considered cool or professional to put a youtube video on your home page. And all that was before youtube became the 2nd largest search engine, after.... you guessed it, Google.com. Millions of people start their search on youtube, especially for do-it-yourself stuff, tutorials, product reviews. And for your video to rank high on youtube, say, when someone searches for "how to potty train a puppy", and you have an online course about puppy potty training, then you want your videos to come up high in the search results. And one of the factors that can help your video rankings, is the number of video views, among many other things. And the fastest way to rack up video views for your main sales videos and other documentation and tutorial videos, is to upload them all to youtube, then take the embed code for those videos and put them on your web site on your home page, in your documentation section, when you do content marketing on your own blog, and so on. So for all public-facing videos that do not need to be protected, use youtube. That will help your videos rank better not only on youtube, but also on Google.com searches, when google will sometimes show videos from youtube among the search results. So it helps your overall SEO efforst, where SEO stands for search engine optimization. Next, if you have private members-only videos, then do NOT, and I repeat, do NOT host them on Youtube. Now there's a common misconception that your videos are secure if you make them "Private" youtube - what that means is, there's a setting in youtube that will allow you to make the video private. And private videos will not show up in searches, in side-bars or in recommended videos that show up right after a video has finished playing on youtube. So just because it doesn't show up anywhere, doesn't mean it is fully protected from prying eyes. If you make your youtube video private, and then embed that video in your member's area, then once someone gets to that page, and sees that it's a youtube video, they will be able to click on the Youtube logo, and get directly to that video on youtube.com. And they can now share your quote unquote private video link with just about anyone on the web, or send the link by email, or post it on Facebook, and suddenly, your private members-only video is now public and out in the open. Next you might think... what if I used a video plugin that will hide the youtube logo from the video? You could, I guess. But that would be a violation of youtube's terms of service, and could get your account banned. So don't do that. So for private videos that you want to publish in the member's area, and make it available to only your members, make sure they cannot pass around your link, you have 2 options: Option 1: Amazon S3. S3 is fantastic for hosting private videos, and I have also developed a plugin called S3MediaVault.com, which will help you secure your S3 videos, and embed them in your member's area in such a way that it is secure, and cannot be viewed or shared outside of your web site. You should check out my last episode - at subscribeme.fm/22/ , where I talk a lot about Amazon S3, which is a super-cheap and fast option for hosting your media files. Option #2: Vimeo.com. Now, Vimeo is just like youtube in that, people can upload their videos, there's a common directory to search for and watch videos, it's social in nature, and so on. And vimeo also has a way to make your video private, which means your video will not show anywhere on vimeo.com or in recommended videos at the end of other people's videos. However, the one big difference between vimeo and youtube's private feature, is that vimeo has a setting where you can tell vimeo, allow this video to ONLY be embedded and played on www.mywebsite.com. It's called "whitelisting" - so this is the same thing that my plugin S3MediaVault does for S3. It whitelists your domain, so that your video can only play from your web site. One drawback of Vimeo.com is that even if you store your private videos on Vimeo and embed the private video code securely on your site, there’s still the question of other file formats – like audio, PDF, zip, doc, images, etc, none of which vimeo supports. So even if you use Vimeo for videos, you still need a solution for the other file formats, and I recommend Amazon S3 + S3MediaVault.com for that. Now, once you've ensured that your video can ONLY be played on your web site, then you now have to make sure that ONLY a certain group of people - like your registered free members, or your paid buyers, or your monthly subscribers - can even get to that page that has this private video. And that's where you need a membership plugin, like DigitalAccessPass.com. So 2 levels of protection: 1) Make sure your video only plays from www.yoursite.com, and 2) make sure only authorized members or buyers can get to that page. If you use Vimeo for this, then you need to sign up for their "Pro" package, because that's the one that has the whitelisting feature. And pro costs 199 dollars per year. So it's not really cheap. But  the advantage of Vimeo is that you can customize your player colors to match your web site look & feel, and you can get some video analytics. And you won't pay more than 199 a year, whether you have 10 view or 1 million views on your videos. So, to summarize: For public videos and videos that you would like to encourage sharing and liking and commenting, use Youtube videos. And for private members-only videos, you can use Amazon S3 and a plugin like S3MediaVault, or you can use Vimeo.com. And for protecting all NON-video files, you should absolutely use Amazon S3. Before you go... let me give you a REALLY sweet deal here, for my podcast player plugin, CoolCastPlayer.com. If you purchase a copy of CoolCastPlayer, then respond to the welcome email you get right after the purchase, and let me know that you are a listener of this show. And I'll give you free unlimited-site license of the S3MediaVault.com plugin for free. That's a 97 dollar value, and you can get it for free. S3MediaVault is a plugin that can protect your PDF, Audio, Video and other files stored in your Amazon S3 account. And S3MediaVault also comes with a built-in audio player and a video player, so you can embed secure audio and secure video on your web site, and make it available for members only or buyers only. So get a free copy of S3MediaVault with your purchase of CoolCastPlayer, but you must take action before Monday, March 14th. You can also contact me via the contact-us link at subscribeme.fm. So thank you for listening to my show. I know you have a lot of choices in podcasts these days, and I'm super thrilled and appreciative, that you chose to listen to my show. That means a lot to me. Stay subscribed to this show, and I'll do my darnedest best to bring you great content every week. Cheers and talk to you soon.

My wife Veena and I spent the last 3 days at one of the biggest internet marketing conferences in North America, called Traffic & Conversion, put on by Ryan Deiss and Perry Belcher and the awesome team at Digital Marketer. It was really good. 3 days of non-stop sessions and talks. Of course, Veena and I, because we live in San Diego, just had to drive like 1/2 hour to get to the hotel where the seminar was being held. And on the 2nd day, we even took off early, came back home, watched most of a basketball game between Lebron James's Cleveland Cavaliers, and Kobe Bryant's LA Lakers. And then we went back to an awesome party later in the evening, which I'll tell you all about in a minute here. So here are some of my thoughts and ideas about the event itself, as well as my spiel on how to do an internet marketing conference well. #1) It was very telling that a room with seating for 500 was jam packed for a session about how someone is killing it with Periscope. And in the very next rook, it was mostly crickets where someone was talking about Podcast monetization. Now, I know for a fact that most people with podcasts aren't making money. In fact, out of the few thousand shows that are launched each month, most of them will not get past episode 10, most won't ever grow their audience, they won't get traction, the host will eventually lose interest or get discouraged that no one's listening or just find the next shiny new thing, and they will all eventually "podfade" - that's the term used to describe podcasts that just fade slowly over time. So why were there more people in the Periscope session than a Podcast session? Isn't that amazing? That just tells me that most people still don't get it, that Podcasts are the single greatest medium for establishing authority, proving your expertise, building really deep connections with your audience, because you are literally inside their head while they're listening to you, they cannot fast forward, they are the most attentive because they're probably multi-tasking as they walking the dog or do the dishes or laundry or clean the house or going out on a run - by the way, those are the times I listen to podcasts as well. Recently I was at the dentist, for a cleaning session that lasted more than an hour. And I had to do that twice in a week. And my dentist has a very posh set up - they have a TV screen on the ceiling, so you can be lying down, getting your teeth drilled into, and watch Ellen Degenres at the same time. But guess what I did instead? I asked them to turn off the TV, I put on my behind-the-ear bluetooth headphones and listened to podcasts the entire time. Alex Blumberg from Startup and Sarah Keonig from Serial were inside my head the whole time. Some of the people whose fan I've become lately, are all podcasters whose shows I regularly listen to - like James Schramko from superfastbusiness, or Dave Jackson from school of podcasting, or Daniel J Lewis from theaudacitytopodcast. Podcasting is such an intimate, personal platform, that it just blew my mind to see just a fraction of the audience for a podcasting session compared to a session about Periscope. You know why? Periscope is the shiny new thing that everyone's and their dog is creating content with. And at the end of the day, do you know what is the same ol same ol problem that everyone's going to have on Periscope? It's building an audience. Doesn't matter what platform you are on. The platform can only go so far in helping you get some free traffic. Whether it is blogging on Medium, or getting your show on New & Noteworthy on iTunes (Dave Jackson, if you're listening, I just threw up in my mouth just a little bit). Whether is is creating videos on youtube or scoping on Periscope or Blabbing on blab, the age-old problem that will haunt 99% of the content creators, is that they will not find an audience, they won't be able to grow an audience, they won't be able to get traction, they won't be able to monetize it. And then they'll simply move on to the next new shiny thing. And those who stay, pick maybe just a couple of platforms, and go really really deep into it, and figure out how to reach more people, keep more people, provide tons of value and also figure out how to influence that audience to go do whatever it is that you want them to do - whether it is to inspire people or educate or entertain or sell books or sell ads, those are the people who will go on to win, regardless of the platform. And whichever platform you go to, it's the same case - it's the 1%ers versus the 99%ers. #2) So I did start by going to the Podcast session first. But the speaker was such a deadbeat, he was from a podcast monetization company - I won't name any names here. But he just absolutely killed it - as in, not in a good way. He was actually killing the audience with boredome. He was speaking on a low, monotonous tone, had the abolutely worst slides I have ever seen, with horribly lazy images that looked like he probably spent no more than 1 minute finding the right image for each slide. No energy, no excitement, and the worst thing? He worked for the company that was doing the presentation that taught you how to monetize your content. See the blatant conflict of interest there? Yeah, it sucked. So Veena and I skipped out after 15 minutes, and that's how we ended up at the neighboring Periscope session. So, it's not just about getting the audience, but you have to be good enough to keep them. And this guy couldn't hold our attention because he sucked big time, and lost us very early. And it's going to happen to you too with your audience, whether you're doing a podcast, or a blab or a periscope. So focus on the hook, on the message, and delivering great content and delivering it in a really good way. The platform is secondary. And you'll be a fool if you ignored podcasting just because it's not as sexy and exciting as Periscope. #3) If you are going to spend time, money and effort on going to a seminar, then don't waste it all on just going to the sessions. I mean, sure, pick and choose a few, like I did with the Gary Vaynerchuk session at the end of day 1. Gary Vee absolutely rocked the place. Check out his podcast ask gary vee, and he might be an acquired taste for some, but just stick with it for a few episodes, and there's a good chance you'll become a huge fan, like me. So feel free to handpick a couple of sessions, but don't waste all of your time just shuttling from session to session. The biggest gold is out there in the hallways, running into folks, crash conversations if you have to, just don't be a jerk and start handing out your cards. Join the conversation quietly, as long as it's a large enough group, wait for someone to talk to you, just invite yourself. Don't say "Hi, I'm Ravi Jayagopal, Co-Founder & Co-Developer of DigitalAccessPass.com, one of the leading membership plugins for WordPress". Don't do that. Say something like "Hi, my name is Ravi Jayagopal". And wait for someone to ask you what you do. Then say something low-key like "I own a software business. It's called digitalaccesspass". In my case, most people would say, "Oh, DAP, I know you guys" I use DAP or I used to use DAP. And some would say Oh, so what does digitalaccesspass do? And then you give them just a little bit more. You say "it's a membership plugin for WordPress". See how I'm giving it piece by piece, and only when asked. That's the way to enter a conversation with a group of strangers and not be shunned as a jerk. So hang out outside in the halls more than the sessions. You can always pay for the recording of all the sessions. You'll anyway not be able to go to all of the breakout sessions. So if you think you want the content, then order the recordings. And focus as much as you can on networking and making connections. So in our case, Veena and I were invited to a very exclusive party of who's who, so we went home early, got refreshed and drove back for the party. And I'm telling you, it was an incredible group of people that we rubbed shoulders with. Yes, I'm going to drop some names. So sue me. Chris Farrel, Andrew Lock, E Brian Rose from JVZoo, James Dyson and team from Optimize Press, John Lee Dumas from Entreprenuronfire, Jaime Tardy from eventual millionaire, Luria Petrucci, formerly known as Cali Lewis from Geek beat TV and the Leo Laporte show, wow, it was absolutely amazing. In facdt, if you go to the show notes for this show at subscribeme.fm/19, you'll see a cool selfie of me and John Lee Dumas outside the women's restroom. No, we weren't doing anything crazy. Just figured out outside the men's room as we were leaving, that I didn't have a selfie with John. He's such an incredibly down-to-earth guy for someone who's such a big name. In fact, every single one of them there were such movers and shakers, and they were all so incredibly human and humble, that it was just mind blowing. And by the way, John Lee Dumas has also given me an amazing testimonial for my book at SubscribeMeBook.com. Here's what he said about my book: Ravi is one of the foremost authorities on membership sites & online courses. Every bit of his writing comes from years of selling online and helping others set up membership sites. If you want to learn from the best about recurring income and IGNITE your brand, this is THE book to read. - John Lee Dumas, EOFire.com Check out my book at subscribemebook.com, also on amazon - just search for subscribe me - one words or two words, and both will bring up my book towards the top. So that was my mini-soapbox rant about conferences and audience building and platforms. If you take away just one thing from this episode, then make sure to go deep, then wide. As in, go really deep into your niche, or your marketing platform, before you go wide and move to the next big shiny thing. If you get into podcasting, stick with it. If you write a Kindle book, go deep and don't just launch your book and forget about it. Promote it, get the message out. Go as a guest on other people's shows. Do your "book tour" before you fall for the shiny object syndrome. There's going to be something new everyday. Videos, youtube, kindle, podasting, blab, periscope, and snapchat - man, Gary Vee is so into snapchat, it's just crazy. There's facebook, pinterest, instagram, on and on and on. Don't get caught up with trying to be everywhere all at the same time. You can't. Nobody can. So pick one or two platforms where most of your target audience hangs out, and just go deep into it, and crush it till the cows come home. Thank you so much for listening to the SubscribeMe show at SubscribeMe.fm. And if you want to offer me any kind of feedback, or check out the John Lee Dumas selfie with me in front of the ladies room, or for to contact me, go to http://subscribeme.fm/19/ Cheers and talk to you on the next episode.

In this episode, I'm going to talk about why, when it comes to finding a joint venture partner or an influencer or an affiliate to help you promote your product, you would be making a big mistake if all you did was try to go after just the biggest names in your market. And I'm calling this the "Don't go for the blonde" technique. Now, I mean no disrespect to brunettes, or blondes, or whatever color your hair may be. This is an equal-hair-color opportunity show. But what I'm referring to here, is a scene from the movie "A Beautiful Mind" where Russel Crowe plays famous mathematician John Nash, widely regarded as one of the great mathematicians of the 20th century, who won a shared Nobel Prize in 1994. So let me set up this clip for you... In this scene, Russell Crowe is setting in a coffee shop with his friends. And in walks a stunning blonde, with 4 brunette friends. And that's where Russel's character John Nash, comes up with his Nobel Prize winning theory... Now listen to this clip (listen to the episode) The idea is that if everyone went for the blonde, she would ignore all of them, because she's feeling way too important. And AFTER the rejection, if they now approached her friends, they would now be insulted that they weren't approached first, and would shun the guys as well. So he says, ignore the blonde, and go straight for the brunettes, and that way everyone goes home with a date. Basically, this is what tends to happen in the real world as well. I've seen a lot of newbies and inexperienced marketers, looking at the big-name marketers in their industry, and lusting after their big lists, and thinking "All I have to do is do a JV with Mr Big-name-marketer" and I'll have them blast my product to hundreds of thousands of people on their list, and I'll hit big time soon thereafter. Well, that's a very flawed way to look at it. And there are a number of issues with that approach... 1) The biggest names, they might have tens or even hundreds of thousands of emails on their lists. Now, remember, in most cases, they have worked very hard to build this list, probably over many years. And most of them don't endlessly spam their lists - well, some of them certainly do, but they usually lose subscribers pretty fast. So spam karma is usually quick to take effect. So they have to be judicious in emailing their list with offers, as these marketers usually have their own products to promote. And then there are usually favors that they have to return - maybe a friend of theirs might have mailed their list for this person's launch, and now they have to email their list for that friend's next promotion. And then every so often, comes an insanely great product - like dropbox when it first came out, or some new shopping cart or ecommerce system or plugin - like DigitalAccessPass.com - and they are compelled to participate in it because the product itself is so new and noteworthy. So by the time they're done with their own products, and their returning-the-favor mailings and the occasional new kid-on-the-block mailings, they're already at risk of burning out their email lists. And they're not going to mail out for your product launch. Not unless you're launching something spectacular. It's got to be spectacular in other people's minds, not yours, because I'm sure you will always think your new book or plugin or product is always going to be spectacular. So if you're thinking people will email their lists on your behalf just because you came out with a new product, or just because you joined their mastermind group, or because you bought this marketer's products, or because you joined their facebook group, or because they appeared as a guest on your show, then stop. Stop right now, and don't even go there, because it's not happening. I'll give you a small example of my own. At DAP, we have almost 28,000 DAP users. And we have so many other lists outside of DAP. If you came to us and said that, you have, say, a new WordPress plugin launching, and you want us to promote it to our lists of tens of thousands of users, mostly buyers, which we have built with lots of hard work over the years, then guess what? It's not going to happen. So don't waste your time following a marketer, buying their products, their books, joining their expensive mastermind or coaching program, just BECAUSE you think they will one-day turn around and promote your product to their lists. You are in for a big disappointment if you do that. Because it just doesn't work that way, and you may not even understand the full extent of it, until you've built your own list, and only then will you realize the true value of having that list, using it more to deliver value than to sell products. And on the occasions that you do wish to promote something, you want to save that for your own products, or to return the favor of someone who has helped you, or to gain the favor of someone who might soon help you. Well, you will know that value even if you have just 100 people, know what I mean? And the crazy thing, do you want to know of a guaranteed way to get the attention of a big-name marketer? It is to promote THEIR product as an affiliate, sell lots of product for them, and get a big commission check. And if you sell tons and tons for them, then that's when you can expect them to reciprocate. Well, if you had that big of a list already, and had the brand and respect to get people on your list to buy stuff, why sell them other people's products? Why not save that to promote your own book, or podcast, or do a JV with someone who has an up-and-coming product and split the profits as an owner? Always buy, don't rent. Build YOUR business. Not someone else's.

Last week we talk about being a "hobby podcast" and that you can be a hero to someone. We mentioned that you do NOT have to make money with your podcast. Today we are going the other way and looking at making money with your podcast. So let's start right there. YOU DON'T MAKE MONEY WITH YOUR PODCAST. YOU MAKE MONEY WITH THE RELATIONSHIP YOU BUILD WITH YOUR PODCAST This is why it takes time. In the same way that it takes time to develop a relationship, it takes time to build an audience that will like and trust you. Things that can speed up this process: Create content that is valuable. Come across in a way that build confidence. Deliver it on a regular basis (so people depend on you). Let them know you. Strategies for Making Money with Your Podcast 1. Sell your own product This is by far the most lucrative because people know, like and trust you. This can be a book, a course, consulting, etc. 2. Refer to other products through affiliate links Pick a product that matches the audience. Preferably one that you actually like so you can talk open and honestly about the product. Many people use Amazon. or Audible as well. 3. Donations You can put a paypal button on your site, or websites like Patreon make it easy to build a community by rewarding them for different levels of support. Be careful with the reward and make sure you don't spread yourself too thin. 4. Sponsorship When you get over 5,000 download per episode, you can start thinking about getting a "big" sponsor (squarespace). As 92% of podcasters are nowhere near that number you are not out of luck. You can find smaller businesses that may be looking for more of a branding play. Check out my interview with Glenn The Geek who is making a living with sponsors by making sure his sponsors fit his audience and he gets them involved. Selling Digital Downloads Check out this super powerful shopping cart plugin that allows you to safely sell digital downloads Gumroad is a handy website that make's it easy to sell digital downloads if you're not using Wordpress. Selz.com is another great looking shopping cart. Monetizing With Membership Sites The School of Podcasting was founded in 2005 and I used Digital Access Pass to to make sure the general public could not access my material. I also used it to manage my affiliate program, and e-mail m members. It created coupons for discounts, and generated reports. Is is the cheapest platform? No. But the money you save using different plugins is wasted in the time you spend trying to get them all to work together. Today I interview Ravi Jayagopal from Digital Access Pass and the author of the book Subscribe Me: Making, Marketing & Monetizing Online Digital Content with Membership Sites, Online Courses and Recurring Subscriptions The biggest advantage of a membership site is you can build it once, and then sell it many times. Digital Access Pass even has a "drip" feature (now copied by many, but Ravi was the inventor) that allows you to provide your members content over a period of time (instead of giving it to them all at once ). Today we learn this about membership sites: 1. There is more than just putting up content and protecting it.2. You still have to bring value to your audience.3. You still need to promote it. It's not a "build it and they will come" world.4. You still need to provide new content to get them to stick around. Check out Ravi's podcast at www.subscribeme.fm Where Monetization Stumbles You start out not caring about money, and you turn on the microphone and just wing it. Then later you want to make money with your podcast. You topic doesn't lend itself to sponsors (too hot of a topic). This doesn't mean you can't get a sponsor, it means it may be tougher. A podcaster wants to start monetizing after 4 weeks and they haven't developed that know like and trust, or an audience. Mentioned in this Podcast Shepodcasts.com Podcaster's Studio Snider Comments

Hosting your membership site on a third-party marketplace - like Udemy.com and SkillShare.com On Udemy, it is free to create a course. And whatever price you end up charging for it, if you do the marketing and send buyers to your own course page on Udemy.com, and the visitor buys your course using a coupon that YOU have provided them with, then you keep 100% of the revenue from the sales. Of course, they deduct about 3% for processing fees, but still, that's 100% of the actual revenue. If Udemy sends you customers via their own marketing efforts, then they get 50% of the sale. They have other service add-ons to help you with marketing, and opting in to those would net you less on each sale, but you can reach a wider audience because of the increased exposure your course would get from Udemy’s marketing efforts. There are a number of other course-creation platforms, and each one has its own place in the industry. But probably the most popular one, that I myself have purchased a course from in the past, is Udemy. Digital Sharecropping Sharecropping, by definition, is "a system of agriculture in which a landowner allows a tenant to use the land in return for a share of the crops produced on their portion of land." And building your business on a third-party platform, where they own the platform, they control the sales, and then they pay you a portion of the profits, is generally referred to as Digital Sharecropping. It can work for many businesses – like my book SubscribeMeBook.com is being sold on Amazon Kindle and will probably make the most sales on that platform. However, that doesn’t stop me from selling this book on my own web site, or through other eBook platforms. And that is why my book sales will not get entirely shut down if Amazon decides to not allow my book to be sold there. It is not the end of the world. However, if you are building your membership business on a third-party platform, and something goes wrong with your account or your product, or the platform itself shuts down or gets bought out by another company that maybe absorbs the talent and shuts the business down, then all of your content, your members, their recurring billing profiles – everything disappears overnight. That thought makes most membership site owners nervous, which is why a building your own self-hosted membership platform using WordPress and a membership plugin like DigitalAccessPass.com (DAP), is a great idea for most people. All this and more in today's episode #16. Show notes available at http://SubscribeMe.fm/16/

At DigitalAccessPass.com, we recently got an email from a prospective customer, who said this, in part (paraphrasing): Finally, I have built a course that I will use for content, should I host it on my site, or put it on Udemy and then give free coupons to my members to take it on udemy? And I'm going to break up my answer into multiple episodes. So in today's part 1, before I can answer that question about Udemy, we first need to talk about the 3 options you have for running a membership site. 1) Self-Hosted WordPress Site 2) A fully-hosted membership site, and 3) A third-party marketplace like Udemy.com Let's get into each of these in more detail... 1) Self-hosted WordPress site: If you listen to Episode 3 of this podcast - this is episode 14, by the way. So the title of episode 3 was "$1.5 Billion for a Membership Site? Membership Site Dream Team" - you can listen to it at subscribeme.fm/3/ , I have talked about having your own domain, the kind of hosting you should use, and how you should have your own WordPress site, what to use for video, and so on. So having your own domain registered via Godaddy, your own hosting with liquid web - to support this show, please use my affiliate link , http://subscribeme.fm/liquidweb/ . Your own version of WordPress downloaded from WordPress.org and installed on your hosting account, and then using a membership plugin like DigitalAccessPass.com, now THIS... is a self-hosted WordPress membership site. So be sure to check out episode 3 at http://subscribeme.fm/3/ 2) A fully-hosted membership platform: The difference between self-hosted and fully hosted, means that on a fully-hosted platform, everything is stored on their servers. You can use your own domain, but the hosting, the content, the videos, the forums - all of these are hosted by someone else. Just like gmail hosts all of your own email. So these third-party platforms manage your site, the content, the security, the server updates, making backups of your content. They basically take care of all the "tech", and you just log in and create content and set up your funnels. Easier said than done. Sounds very simple, but in reality, it's not. Anyway, there are 3 commonly known, fully-hosted membership solutions: They are Kajabi.com, Nanacast.com and Rainmaker Platform. Kajabi is considered more newbie-friendly and easy to use when it comes to usability and look & feel of the web site. It is a proprietary platform where everything is hosted on their servers. Proprietary platform means, it's not running on WordPress. Which means you cannot easily extend the functionality of whatever they are offering simply by uploading a new plugin or a theme. That can be good or bad, depending on what you're looking to do with your web site. Nanacast is also a proprietary but more full-featured platform that comes with a lot of features, but it is generally considered complex to set up. Nanacast does offer a WordPress plugin to let you integrate your existing WordPress site with the main account on their server, but you will probably need to hire a Nanacast consultant to help you set it all up. Finally, Rainmaker Platform is from the team behind Copyblogger and Studiopress themes. It is all built on WordPress, but it is hosted on their servers. If you use Infusionsoft.com as your CRM, then you can use either Memberium.com or Infusionsoft-owned CustomerHub to integrate your membership site with Infusionsoft. DAP integrates with Infusionsoft too. So Kajabi, Nanacast and Rainmaker are all fully-hosted solutions, and these are a completely different animal compared to self-hosted solutions (like your own hosting account with  WordPress & DAP). And usually, such fully-hosted solutions start at about 100 dollars a month, and go up from there, depending on the number of users, and add-ons you purchase. So it could become pretty expensive over time - like 300 to 500 dollars a month. And even when you pay all that, you won't really have the full flexibility you can have with your own WordPress site. Here's a couple of key disadvantages of a fully-hosted membership solution: (check out the full episode to hear the rest...)

Which One Should You launch First: A One-Time Product or A Recurring Subscription? If you have never launched a web site before or sold anything online, especially digital products, then I would NOT recommend starting with a subscription-based product right out of the gate. And on top of that, you should DEFINITELY not start with a high-ticket 1,000 dollar product. In the beginning, you will not have the copywriting skills, the marketing skills, the positioning skills, or the product development skills, or the ability to recruit JV's and affiliates, or the savvy to put it all together. No matter what kind of a superstar you've been in your day job, you simply won't have those skills when you are first starting out with your own membership site. Let me quickly touch upon the 3 basic monetization models. I call these DIY, DWY and DFY. DIY stands for Do it yourself, DWY stands for Done With You, and DFY stands for Done For You. DIY is the very basic level which is the basic fully automated online course where everything is delivered digitally. This is similar to the 1-site license we offer at DigitalAccessPass.com (DAP). Where the person who downloads the software can watch documentation videos and read how-to setup documentation and set up their web site themselves. Of course, we offer a lot of ticket-based support, but they don't get any 1-on-1 calls with us. DWY - Done with you - is slightly more advanced where you do things WITH them - again, to give you an example of what we do ourselves, we set up our users' membership site by working alongside our Platinum users. We do it on a live 1-on-1 call. Either myself or my wife Veena Prashanth - we will get on a call with you and ask you what you want to accomplish, what kind of content, what kind of products you wish to sell, and we tailor the set up of DigitalAccessPass - DAP - to fit your specific needs. There is simply no other program that is better than the 1-on-1 coaching and consulting we offer. So that includes the software and the 1-on-1 setup and training. That's your classic DWY - Done With You. You can charge more for DWY compared to DIY. And then there's the top-most tier - at least, it is top-most in most niches. Which is DFY - Done For You. We don't offer a Done-for-you option in our business at this time. In this model, the client does not want to do it themselves, they don't also want you to do it WITH them. They just want YOU to do it for them and tell them it's done. So at the lower end of Done-For-You are SEO services, marketing funnel set up, setup of big CRM's like Infusionsoft, traffic generation, Facebook campaign set up, etc - they all fall under this umbrella of DFY. Now, to this same tier, if you add 1-on-1 coaching and consulting, where you work with your clients first, find out their needs, customize the solution specifically for their needs, and THEN ALSO offer the backend services to get it done FOR them, that's probably where you can charge the most. So back to Keith. You said you are already selling a $1000 product upfront, followed by a monthly fee. That is absolutely a great model to follow. If you are already successfully selling a high-ticket item, then there's definitely no need to swap that out for continuity. What you are doing is already the best of both worlds - a big upfront payment, followed by continuity. This is the DFY tier I was talking about earlier. So if you were doing marketing consulting, then the big upfront fee - whether it is $1,000 or $5,000 or $10,000 - all of that goes towards, say, your initial coaching and consulting where you work with clients 1-on-1, figure out their requirements, analyze their business, find areas for improvement, come up with a plan to optimize their funnel, get more traffic, get more leads, improve conversion, and so on. And that's what the initial 1000 or 5000 could be for. Once that initial part is done, you could present them with a fantastic project report that summarizes all of the work done so far and tells them what they need to do next in order to get to where they want to be. And that's where your add-on services could come in, and you say, Hey Ravi, I have a team that can take all this stuff off your hands. And now here's 3 different tiers you could come in at for these services. And that would be your continuity tier, where you create 3-tiers - say, Silver, Gold and Platinum, with each tier offering more benefits than the other, and that could include not just your team's time, but also your own ongoing consulting and review of the business roadmap. Now, most importantly, remember this: Even if you launched a 100 dollar month program directly, your member would have to stay for 10 FULL months before you can earn that same 1,000 dollars from them. So 10 months of fees - if they don't cancel, if their credit card continues to work - if you keep delivering, if they don't lose focus - 10 full months of all that, at 100 dollars a month, would earn you 1000 dollars. BUT... if you are ALREADY charging that 1000 upfront, then your subscriber's lifetime customer value goes way way WAY up, because they are STARTING with a payment of 1000 dollars. And after that, all of the continuity payment you get from them is pure gravy. Now, another thing we tend to forget, is that a 1,000 dollar customer's mindset is going to be WAY different, in a good way of course, it's going to be WAY better compared to a 100 dollars a month client. No offense to anyone paying less. That's just how it is for the most part. Who would you rather serve? The person buying at the dollar store? Or the person buying at Walmart? Or the person shopping at an expensive jewelry store? See what I mean? The more expensive your product is, and the more they pay you, the more fun they usually are to work with, they require less hand-holding, need less support, will bother you less, will praise you more, and will refer more clients to you. Weird, but true! I didn't make that one up, ok? That means that if someone paid you 1000 dollars to begin with?? then the chances are very high that they will continue with your 100 dollar a month continuity afterwards. Because if they could afford to pay you that much upfront, then they definitely value their time... and what you are offering them in return. And they will not have a problem paying a small percentage of that to keep getting that value from you. Now, if you - Keith - had said you're not converting enough people to your 1000 dollar program, and because they don't get in, they're not even getting to the point of continuity, then that's an entirely different issue altogether. I'm going to talk about that in a different episode, because this topic is way too important to be left unfinished. Anyway, for now, the quick summary for you, Keith, is this: You are already selling the perfect hybrid model. Get a big chunk upfront, followed by continuity. This is probably THE BEST monetization model there is as far as continuty goes. Because the standard stick rate for the average membership is like between 3-6 months. That's like a very generalized number of course. But if you're getting lock in from them to the equivalent of 10 months upfront, and then add to that the mindset advantage you have with such customers paying for high-ticket items, then you now have the best kind of membership site there is. Big Chunk Upfront - Plus Backend Continuity - Membership Thy Shall Maketh Successful, like Yoda would say. All this and more in today's episode #14. Show notes available at http://SubscribeMe.fm/14/

When should you NOT drip content? Are there situations when content dripping is not right for your members? What do you do in that case? Do you simply allow access to everything from day 1 and risk getting ripped off? Or is there an alternative to content dripping? #1: If you want your members to feel that you are continuously creating NEW content, fresh off-the-press, fresh-from-the oven type of freshness, then you should NOT use Content Dripping to make it look like it's new or just created. That is NOT what content dripping is meant for. Your members will figure it out that the content that you are dripping was probably created a while ago - sometimes maybe months or even years ago, because there is bound to be some kind of a trail - like comments from other members, or references in the content to dates or events from the past. So DO NOT use content dripping to try to fool your members into thinking that the content is freshly created. You shouldn't do that with content dripping or with email autoresponders. #2: Another reason why you should not drip content: is when you have a LOT of modules, and there's a chance that your audience might not want to consume it in the same order that it is dripped. Let's take the example of a physical fitness course. Within the main course - that we will call "Get The Body of your Dreams And Keep It For Life", you may have a long-term strategy and schedule for losing weight and keeping it off. Your modules might be Cardio, Thighs, Abdomen, Shoulders, Arms, etc. And you may be dripping the content in a certain order. And someone who joins your course gets the Cardio module on week 1, Thighs in week 2, Abdome in week 3, Shoulders in week 4, and so on. If someone joined today, and after week 1, they just don't care about the Thighs module, and they want to skip ahead to the Abdomen module from week 3, then since you're dripping content, they cannot fast forward the content. But at the same time, you may not want to make everything available from day 1. In fact, let's even say you're dripping content monthly, and not weekly. And what if they want content from Month #4 to be available today? You want to drip content, but they don't want you to drip content. So what do you do in that case? Many years ago, at DigitalAccessPass.com, with the help of a DAP user's tiny little spark of an idea, we came up with the concept of what we called the Credit Store. The idea is, that instead of dripping content based on YOUR personal preference, you instead give CREDITS to your users, and then they can take those credits and redeem them for specific modules in your content store. This is similar to buying tokens at the local fair. You buy tokens at the entrance, and you can use them on any game or ride in any order, as many times as you want, based on YOUR preference. Similarly, when someone signs up for a subscription, then with each monthly payment, they get, say 10 credits. They can take those 10 credits and go to your Credit store - which is basically your Content Store. And there, they see the Cardio module for 3 credits, Thighs for 2, Abdomen for 4 credits and so on. This is an extremely powerful alternative to Content Dripping. And at DigitalAccessPass.com, we launched the Credit Store plugin a few years back, and it has been a huge hit among those who want to offer their members this kind of flexibility of redeeming content, while not giving away the farm on day 1 and still maintaining control over the security of the content. Finally, another reason to NOT drip content, is when your content could get outdated quickly. Like stock quotes, or financial news, or current events, or when you're following a certain company or trend or current event. You absolutely cannot queue up any content, because by the time your content gets dripped, in weeks or maybe even in months, then it might already be outdated partially or even entirely. So those are the 3 major reasons when dripping content is NOT a good idea. All this and more in today's episode #13. Show notes available at http://SubscribeMe.fm/13/

Today Dave is having a technical issue and had to revert to just using his Audio Technica 2100 into blab. 1:31 @nocupcakesone wants to know  how to fix his podcast audio.  He is using a condensor microphone. These pick up everything. A dynamic microphone like the Audio Technica 2100 Separate the pieces in your sound chain (microphone, cables, power, etc). Get it down to the simplest for mat you can then build on that Write down what you've learned from each step of the troubleshooting process. The caller is using Spreaker and Uberconference. Uberconference provides a mp3. It's a better bad choice. Dave uses Callburner to record skype. You might also look into getting a skype in or a skype out number to call phones. 12:30 How Many Listeners Should I Have? There is no one size fits all as different genres and topics have more potential than others. Right now the median of podcasting right now is 165 per episode. Why did you start podcasting? While you can make money as a marketing tool for your company and products, podcasting is not a great tool for making "quick cash." 16:10 Podcasters Should Have A Website @nocupcakesone does not have a dedicated website for his podcast. Facebook recently deleted a Facebook page of someone who had TONS of people on their page and they just deleted it. If you're not a "techie" then you can find affordable people to do the tech stuff for you. 20:32 I want to have a podcast behind a firewall. I want to cut out the "gems" and put out the "gemless" version to his public audience and charge people get the best parts. It might be better to limit the number in the episodes in the feed and charge to get your complete episodes. Digital Access Pass provides a secure RSS feed. You can tell people what to do for free, you charge to tell them how to do it. 24:45 Mixing items on Blab You Can't 25:08 Because of My Podcast - I Got Some Media Coverage - After Three Episodes A media outlet contacted the podcaster about their podcast. The interesting thing? They only had three episodes. LAUNCH! A little editing can improve your podcast instantly. If you make a mistake wait for 10 seconds. It makes it super easy to see your mistakes. 33:20 Fixing Categories in iTunes Whatever you'r using to create your RSS feed, update the settings there. The RSS feed updates and iTunes looks at the RSS feed. Spreaker has a customization button that you may need to click on the get the added details. 36:49 When is Google Play Coming? Soon.... Dave is worried that Google Play may be a great tool, but he is hoping Google makes documentation to help people understand how to consume podcasts on their platform. Can we get podcasters to unite with Google Play? 43:25 AM Radio is Beyond Bad Jim went and listened to the local AM radio station, and it's terrible. Dave is amazed at how many commercials are on television. He is fast forwarding through them at 4X Radio need to be replaced by podcasting. it's just bad. The problem we face is podcasting offers too many choices. 47:28 Thanks to Our Awesome Supporters! become an awesome supporter today and get bonus content. 49:00 Dave was using Bossjock studio, but switched to iJingle. Jingle Pallette is available for the PC A brief description of the pros and cons of recording live. Join the School of Podcasting

Dream Team of 5 Tools You Need To Create A Membership Site. Let's do a quick flashback. Back in April 2015, LinkedIn purchased online learning website Lynda.com for a cool $1.5 billion. Lynda.com, at its very core, is nothing but a membership site offering online courses with videos and checklists and PDF document downloads. So when you have a membership site that earns recurring revenue, you increase the value of your business as a whole, and that makes it easier to sell your site to a prospective buyer in the future, if you ever decide to walk away from it all. So a web site with recurring revenue has greater lifetime customer value, which will help you sell your site for a lot more than if you had just one-time products. Which is why a site like Lynda.com could get a valuation of 1.5 billion. Of course, they had millions of members, but the point is, that they weren't just regular members, but members paying a monthly fee. And you too can create your own mini version of Lynda.com. Here are the 5 members of Ravi Jayagopal's Membership Site Dream Team: 1) Content Management System 2) Theme 3) Media Host 4) Payment Processor 5) Membership Plugin & Marketing Platform So which ones did Ravi choose for his dream-team? Listen to the show to find out!

Today I'm sharing some insights about ThriveThemes.com as I explain updates about Elegant Themes (Wordpress Themes and Plugins), Digital Access Pass (Data Protection) and Gumroad (e-commerce) Videos are at www.weeklywebtools.com/289 Digital Access Pass Updates Digital Access Pass (DAP) is one of my favorite membership site tools. I LOVE their dripping feature. In the past you could not only drip content, but you could drip email (auto respond). The somewhat bad news is when you send email with your shared hosting server it may be seen as spam. Recently Digital Access Pass now integrates with Aweber. This uses Awebers API and thus enables you to bypass the double opt in. You can pass the password to Aweber and Aweber can send it to the customer. DAP also now seamlessly integrates with Clickbank, JVZoo and WarriorPlus. Now when people purchase your product and get taken back to your site they will automatically be signed in. A rarely-mentioned feature of DAP, is that DAP lets you take advantage of all of these different Affiliate Networks and sell the EXACT… SAME.. PRODUCT… on all of these networks… ALL the at same time! Digital Access Pass is a membership script, affiliate script, shopping cart, all in one. Pricing starts at $167 (one time fee) or $40 a month. Value Add On Takes Stripe Usage Up a Few Notches I talked about Value Add On in the past. The problem I had with my membership site wasn't protecting it, but the layout. After beating my head against the wall with OptimizePress 2.0 I switched to ValueAdd on to make the layout of my membership site. New Feature: Paid Trials and Payment Plans Allowed Posted on June 25, 2015 in Updates If you’re using Stripe.com to process payments, watch this video above and learn how we’ve totally re-written our built-in shopping cart to give you even more options to accept payments from your membership subscribers and customers. We’re excited to announce that your ValueAddon membership site has been upgraded to accept even more payment options including Paid Trials, Recurring payments with an end period, and more flexible payment plan options. By using Stripe.com and ValueAddon.com, you can create: Paid trials Multi-pay options Payment plans Split pay Paid trials to recurring Paid trials to split pay and much more…   ThriveThemes Page Builder I was checking out Thrivethemes.com A friend of mine told me that these were cool and flexible themes. I watched a ton of videos and they seem to focus on flexibility and fast loading themes. They offer a monthly ($20) or yearly ($147). that is for sites you own. If you want to put these themes on a clients site it's more. Their content builder is impressive. It just seems like I'm back in the 80's and I can't tell the difference between Faster Pussycat, Poison, Cinderella, and LA Guns. Different names with the same results. Thrive has some cool integrations to optimize your images automatically which will speed up your website and save you bandwidth. If I had to pick a motto for them it is speed and flexibility. They have lots of documentation, and videos. I was surprised that in one video the person doing the demo couldn't get the color of the text to stay white. While I appreciate the honesty, I did scratch my head. Here is a video showing of their Content Builder Divi 2.4 Have the Kitchen Sink As a creative person, I love that someone can draw me a layout and I can probably reproduce it with Divi 2.4 This theme (again another drag and drop page builder) seems uber flexible. It is an amazing theme. Here is a quick video showing off just SOME of the new features. Here is a list of all the updates. For more information check out Elegantthemes.com Pricing for Elegant Themes is $69 a year. $89 if you want to have access to their plugins (which I will be covering over the next few weeks). Elegant Themes has 87 themes (and you get access to all of them for $69). I have been using Divi on www.powerofpodcasting.com and (as you might imagine) I had to flatten the learning curve. Their support was awesome. When was the last time you had three back and forth emails with a support team in the same day. I was impressed.

Pingdom Speed Test with Website Grader I found tools.pingdom.com to be very cool as it shows you how long it took your site to load, what slowed things down, and gives you a grade. The best part is its free. Vallue Add On Membership Site Tool I was using Digital Access Pass (protection and processing), Wistia (videos), and Optimizepress (theme) to create a membership site. Using those three tools I put out $624 a year or $52 a month. The tool I found is $197 for the first year and $37 a month after your first year. There are no bandwidth limits (like Wistia), and I can create a website in minutes. Who Needs That Many Details Using Optimizepress the good news is you can control everything. The bad news is you can control everything. In many cases there are features that I'm just not using. When I watched the video for this tool I was amazed and they have great features I will be using such as:   Progress bars as people go through your content (looks alot like Udemy) Integrates with Facebook groups Super easy merchant account through Stripe and JVZoo No limits on videos and bandwidth. The videos are converted for multiple formats and html5 complaint so people can consume content on their iPads/iPhones, etc. Great looking user interface with the ability for students to take notes in each lesson that are saved on the site. I love that I don't have to worry about plugins, and my site's speed. It's all handled by ValueAddon Valueaddon is co-owned by JVZoo which is a HUGE Affiliate network (so I know its not going anywhere) So far the support has been quick and helpful. You can allow downloads or not of videos and other materials Here is a video of me showing the before and after.

Because of my Podcast... I got to Meet a Mentor and Be Seen as an Expert Ben from Modern Self Defense where he was asked to teach a class, meet a mentor, and then he had 20 peopel fly in to meet HIM. This great event gets better, they have already asked him back to do another class. Ben is doing his podcast as he wants people to be safe. Fin him at modernselfprotection.com and in iTunes. How to Create a Protected / Premium RSS Podcast Feed 6:37 I've had a few people ask me this question so thanks to Nick at spnt.tv, Jason from matttalkonline.com and Randy from Leaning Towards Wisdom (itunes) I use Digital Access Pass to accomplish this through some short codes. Then anyone who is subscribed can access their special version of the RSS feed (and other can't). If they cancel their account their RSS goes dead. I ave a video on my Patreon page that shows how this works (sign up for $1 and get access to bonus videos). Here are some tips and insight into having premium content. 1. If you are creating premium content for your launch, remember you don't have an audience yet and you may be doing "double the work" for an audience that doesn't exist. 2. When you get into ecommerce, you enter the world of paypal. Some people love paypal, and others refuse to us it. 3. You will need to be able to support your members. Its not a set it up and watch the money come in. They will occasionally need some help. 4. If you can keep the free items completely separate than the premium your life will be easy. I'm in the process of moving the premium content from the School of Podcasting to a completely different website. This makes keeping things "straight" a WHOLE lot easier. If you mix the premium and free content together, it can be quite the headache keeping everything separate (the easiest way to to just keep them separate). 5. If you are trying to make it so that there is NO WAY To steal your content, then you will have a long day. If your product is digital, people can steal it. That's a fact and in the end you have to end up trusting your customers. Don't get hung up on that. People will pay for items in money or time. There are those people who have more time than money and can go to great lengths to get your content (and there are some customers who will share it with others - welcome to 2014). Post Rewind [17:45] I appeared on the Podcaster's Roundtable where we talked about platforms for podcasting. Listen/Watch it here. Izzabela and Mike Russel produce the Branding Cow podcast where you can have Izzabela go over your website from top to bottom. In one episode the podcaster was using the Website host to host their media and Izzabela mentions how it took almost 10 minutes to download the episode. You can find the Branding Cow podcast at www.brandingcow.com Mike and Izzabela run Music Radio Creative and recommend using Spreaker as your media host. Music Radio Creative are responsible for the "Podcast Rewind" voice over as well as the "Ladies" who sing "The School of Podcasting with Dave Jackson." Speaking of using your Web Hoist as a Media host I interview Ralph from thesdrshow.com on episode 419 where he talks about the horror of having to move to a "real" media host after launching his podcast (his web host even told him it would be fine - then it wasn't). You can hear that episode HERE (if you want a free month of hosting at Libsyn.com or blubrry.com use the coupon sopfree ). Spotlight Podcast: Adopting and Fostering in Faith [22:56] Today we spotlight a new podcast "Adopting and Fostering in Faith from a new member of the School of Podcasting Robert Gelinas. This podcast is all about inspiration, information and resources for Christians who desire to care for orphans in their own backyard (and beyond). I love it as Robert is an expert (he has five adopted children) and he is using the podcast to help others with questions about fostering and adopting children. Check out his website at http://fosteringandadoptinginfaith.com/ and find his podcast in itunes Last 5 in 5 from Ben Branam [29:46] Ben Branam from Modern Self Protection (No One SHould Live in Fear) shares the last five podcasts you listened to: 1. Daily Audio Bible 2. Get it Done Guy 3. The Survival Podcast 4. Handgun World 5. Black Man With a Gun HipCast Podcast Media Hosting Review [34:15] I've am getting a bit tired of reviewing media hosts as there are new ones every day (hour?) I was asked to look at Hipcast.com. My criteria includes: 1. Don't mess with my file (they do) - although you are allowed to rename your file once you upload it. They transcode your file as well. 2. Give me a way to redirect my feed (they don't). 3. Dont limit my bandwidth (they pass) 4. Give me stats (their stats get a D+ - very, very basic) 5. Give me unlimited storage (they pass) They list features on their website that aren't really features ("We back up you files" - really? I hope so). Their online recording tools didn't work with my machine (they didn't recognize my microphone). The recording from your phone produced a quality that I feel is poor at best. You can read my review of other media hosts here. I recommend Libsyn.com and Blubrry.om (who meet all my criteria) get a free month at either site using the coupon sopfree As Tim is doing a video podcast and he wants to put out an hour long video, I ask "Does it really need to be video. There are people who do videos for YouTube and then put the audio out as a podcast. Cali Lewis use to do this (and might still be doing it) for geekbeat.tv What some people will do is create a smaller version to be downloaded 640 x 360 (16:9) Or 640 x 480 (4:3) Then upload the HD version to Youtube and put the Youtube version on your website and put the smaller version into your feed and let people watch YouTube on your website. This reduces how much space you need for hosting. If your show is NOT visual (talking head) I would recommend this.   Mentioned on this Show Skywalking Through Neverland   Ready to Start a Podcast? Become a member

Today we talk about consuming the show and another time scheduling tool. Then we get into the instasuite of products that I discovered after purchasing instatheme. Betty Scheduling Tool trybetty.com is a free scheduling tool that works inside your email. I looked at it, but for me personally the biggest hurdle of scheduling on a global scale can be a nightmare when it comes to time zones. I was using calend.ly and it messed them up. I tried timetrade.com and others. Betty makes me manually choose what time zone my guest is in. In some cases I have no idea, and that won't work for me. The other alternative is to let your guest figure it out. No thanks Schedule Once is My New Solution Currently I've settled on scheduleonce.com which smacks people in the head when they schedule appointments with me and asks for the time zone. It then emails then 24 hours, and hour and if I want 10 minutes before the meeting and it follows up with them after the meeting. Instatheme I purchased instatheme as it looks very flexible and it has a drag and drop feature that makes building pages a snap. It appears to have just the right amount of flexibility, without going too far to where you are overwhelmed by all of the options. I will be talking more about this as I get some hands on time with it. InstaMember When I bought instatheme, it was managed (big surprise) by instamember. This has a very cool interface for the end user. It wasn't confusing, and knew exactly what to do upon entering. I was like, "This is too easy. What a great user experience." When I went to the instamember site, they list all these great features like Built-in affiliate program integrates with goto webinar.com multiple products, subscriptions, etc. Works with multiple payment types, and autoresponders Works with affiliate networks like clickbank It didn't appear to have a drip feature. I emailed their support (once I found it), and got a quick answer. They do have a drip function. When I asked if you get a "10,000 foot overview" of your content and when it would be released, they sent a screenshot showing you did indeed. Cool. If you're new to dripping, this is where you create a bunch of content and then let it release over time. This helps your membership site retention levels stay high. Very cool. While there are a few features that Digital Access Pass has (like a dime sale, and stripe integration) I can now see where instamember is something everyone should consider if you're looking to create a membership site. At $47 (that includes a "lite" version of instatheme) you might want to check it out.  Instabuilder Instabuilder is a plugin that allows you to do, well, just about everything. Yes, you can make cool marketing pages with video, bullet points, it has great tools like a countdown timer, the ability to integrate with twitter and facebook, and a whole lot more. The best part it is also around $47 Please note links in the post include affiliate links.

Monkey is a standalone web based app where you can simply login to your account and create countdown(s) inside your account without downloading or installing anything. Once your countdown is saved you are given a code to copy and paste into your pages.  Your subscription includes all future updates/upgrades and because this is a hosted service you'll never have to do any kind of updates or re-installs yourself (our goal is to ensure you never even notice them) They do have some very cool features. Such as: Just choose how many days / hours / minutes and your countdown will start counting down for each new visitor that arrives on your page. Smart cookie code means the correct time left will be shown to returning visitors. They call this evergreen so you don't have to worry about the calendar. You can make date and time countdown timers.  Set your expiration to an exact date/hour/minute. What happens when time runs out? You have three options: #1 Do nothing (the timer simply stops) #2 Hide (the timer is hidden from the page) and #3 Instant redirect (send visitors to any URL on autopilot) - You can also edit/change a live countdown in your dashboard and the changes will be instantly reflected on your page (no need to edit the page) This is not a wordpress plugin, although it will work on any website. You can login to your account, configure the look of your timer, configure when and how it will countdown and copy and paste some code. If you are looking for just a basic Wordpress countdown plug check out countdown widget  Digital Access Pass and Dime Sales I started a new membership site using Digital Access Pass. I had never used it, but I noticed they have a Dime Sale feature. This means you set a starting and ending price and then the price will go up based on a number of sales, the length of time, etc. It's pretty cool. I set up my Logical Losers Accountability Club to be $1.00 and the price goes up 25 cents every time someone buys a membership. I did the math and if my top price is $20, by the time I get enough members to make it to $20 I will be making over $800 a month. With this in mind, you may like Dime Sales. I did find a cool tool if you're interested in having a dime sale, but you're not needing a membership site (by the way you can now pay for Digital Access Pass on a monthly subscription). Easy Dime Sale Plugin If you want to sell 6 0r 600 units, no problem because EDS has it covered. Just set it to whatever you want. This is a Wordpress plugin, and right now it's only $9.99. It does one thing, and it does it well. it looks pretty cool. It's only $9.99 t easydimesalepro.com    

Today we talk about setting up a premium podcast feed, what tools that I've used, (Thanks to Andrew for the question), in our interview segment we talk with Scott Eiland who start the baseball experience a little over a year ago. That podcast lead to him creating the "This week in wrestling" podcast. That platform lead him to now getting paid to produce another sports based show. It didn't happen over night, and there were some lessons learned along the way. Scott Eiland understands the power of podcasting. Auphonic Web Based Levelator I've talked about the Levelator software before. It's good for leveling out audio where there are slight differences in volume between a podcast host and guest. It works on both Mac and PC. I learned about Auphonic at the New Media Expo. It's a pretty cool FREE tool, and that is web based and performs many of the same tasks that the levelator software does (and more). You can process a wav file or an mp3 (or other files) and that goes to output as well. It will add ID3 tags to your files and if you are trying to create chapters in an mp3 file it can do that as well. Check it out at www.auphonic.com More Podcast Money #3 Book on Podcasting in Amazon Thanks to everyone who has purchased the book More Podcast Money. I had a blast writing it and I'm glad people are finding it helpful. If you search books for "podcast" it is currently ranked #3. For more information go to www.morepodcastmoney.com Premium Podcast Tools Andrew  asked about creating a premium podcast where one part would be free, and the other (deeper) episode would be premium. In regards to protecting the files, I have used Wishlist in the past, but when I wanted to "Drip" content, there is nothing that beats the features and support of Digital Access Pass. It's not the cheapest tool on the planet, but its always getting better, and has TOP NOTCH support.  I liked the community around wishlist, but for me I wanted the dripping feature. I've also used Magic Members which wasn't bad (dripping) but not as easy as Digital Access Pass. The other thing to think about is if you are breaking up an interview into parts, make sure each part can stand alone. I use to listen to a podcast that would just fade out the interview in the middle and ask you to subscribe. I found this just frustrated me. Also when you first start out you won't have an audience. Thus, you may be creating content for an audience that doesn't exist yet. With a tool like Digital Access Pass you can these in advance and have years worth of content ready to "Drip" when the audience does show up. Dave on the Interview Circuit Want to not only hear Dave Jackson but SEE him (with "Saturday hair!" ) check out this interview with Jim Collison on The Average Guy Network. Dave comes back for a second episode on Music Radio Creative Podcast with Mike Russle where they talk about the future of podcasting. Last 5 in 5 Smart Passive Income Start Taking and Recording Today Jay Mohr "Mohr Stories" Mark Gungor Adam Corolla Mentioned On this Show Daniel J Lewis of the Audacity to podcast Nick Suberling of Start Taking and Recording Today Cable to connect Audio Technica 2100 to your Roland R-05 see it here Robert Chazz Chute of "All that Chazz"