No Worries If Not! - The PR Podcast

In a special bonus episode of ‘No Worries If Not!', we chat to Orianna Rosa Royle, Associate Editor on the Success team at Fortune. After starting out in video journalism, Orianna now leads Fortune's coverage of leadership, culture, the future of work, success and careers from London.We had a great time chatting with Orianna about how PRs can land stories with her team at Fortune, her relationship with BlueSky and the worst thing a PR can do on a Friday night.We hope you enjoy this bonus episode. Don't forget to subscribe!www.hellocrest.com

In this episode, we talk to Akansha Dimri, Founder and Editor-in-Chief at Tech Funding News (TFN). Over her 20 year career in journalism, Akansha has worked across four continents and has steered the ship at  tech publications like UKTN and Silicon Canals. She founded TFN in 2022.Akansha chats with us about her fascinating journey into tech journalism, why she started TFN, and her mission to showcase diversity in startups.We hope you enjoy this episode - don't forget to subscribe. www.hellocrest.com

This week, we chat to Sadhbh O'Sullivan, Consumer Health Writer at The i Paper. After an impressive seven year stint at Refinery29, Sadhbh joined the health team at The i last year, where she writes about women's health, digital culture, and LGBTQ+ issues. We loved speaking to Sadhbh about how she strikes a balance between long-form deep dives and topical, reactive features, why she won't peg health features to “awareness weeks” and her favourite game: fantasy case study.We hope you enjoy this episode - don't forget to subscribe!www.hellocrest.com

We're joined this week by Lindsay Dodgson, Senior Reporter at Business Insider. Lindsay cut her teeth in journalism writing on energy for several B2B publications before moving to BI. In her eight years at the publication, she has taken on a number of different roles that have culminated in a ‘social culture' beat where she covers everything from Mr Beast to finance, travel and Gen Z at work.We chat to Lindsay about the gaps in her expert network, how she spots topics that are truly trending, and why she thinks good PRs are ‘worth their weight in gold.'We hope you enjoy this episode - don't forget to subscribe. www.hellocrest.com

In this episode, we chat with Forbes Contributor, David Prosser. After “falling into” financial journalism at the start of his career, David has spent nearly 30 years at some of the UK's most well-read publications, including the Daily Express and The Independent. Since going freelance a few years ago, David now balances journalism - including writing for Forbes - with his editorial consultancy.In our discussion, David demystifies the Forbes Contributor Network, describes how trends cycle through business journalism, and explains why it matters to PRs that he starts many of his stories with a ‘problem statement.'We hope you enjoy this episode - don't forget to subscribe. www.hellocrest.com

Today we're joined by Jane Hamilton: Appointments Editor at The Times and Senior Reporter at The Sun. Jane is a true journalism pro, with an illustrious career spanning 20 years and many different beats.In this episode, Jane explains how she splits her time between two of the nation's best-read publications, the value in delivering “360 ideas” to diverse audiences, and why every PR should use the “granny test”.We hope you enjoy this episode - don't forget to subscribe!www.hellocrest.com

Welcome to Series 3 of 'No Worries If Not!'. The PR podcast where we chat to journalists about how they like to be pitched.We're excited to kick off the new series with a conversation with Paul Sawers: a journalist from the UK team at tech behemoth TechCrunch. Paul started his career as a freelance copywriter, and went on to be one of the first journalists to cover social media giants Snapchat and Instagram in their infancies. Now, he spends his time writing about exciting early-stage start-ups and the EU tech scene for TC.We chat with Paul about the biggest mistakes early-stage startup founders and PRs make when pitching him, the types of companies he's keen to cover, and how he feels about embargoes.We hope you enjoy! Don't forget to share and subscribe.www.hellocrest.com

We're back with a bonus broadcast episode to wrap up season two! And it's a cracker.Today we're speaking to Martin Kimber, a producer at Sky's much-loved business programme, Business Live with Ian King. We've pitched many a client to Martin for the programme, so it was a joy to meet up and talk all things business and broadcast. In this episode, we discover how he finds that needle in the haystack of PR pitches to select Ian King's roster of guests, the inspiration behind his incredibly useful Twitter/X threads, and why broadcast can be so brutal (but so worth it) for PRs and their clients.We hope you enjoy listening. See you in series three!www.hellocrest.com

In our fifth episode this season, we speak to Hannah Prevett, Deputy Editor of The Times Enterprise Network: one of the most prestigious hubs for aspiring entrepreneurs.Hannah has had her sights set on journalism for as long as she can remember. She joined The Times in 2015 to head up commercial business content, and was part of the launch team for The Times Enterprise Network in 2021, where she's been ever since.We touch on some of Hannah's career highlights, get the inside scoop on TEN's publishing schedule, and run through the all-important do's and don'ts for PRs keen to make it into her good books.Its a cracker, enjoy listening!www.hellocrest.com

Our guest this week is the brilliant Sarah Marsh, Consumer Affairs Correspondent at The Guardian. Sarah kick-started her career in journalism with an internship at Wired and a stint as sub-editor for China Daily. After securing a non-editorial role with The Guardian over 10 years ago, she took up the Consumer Affairs beat in 2023 and has been covering a wide range of topics - from vaping to fertility - ever since.We loved hearing about her career journey, where she finds inspiration for stories, and the topics she's keen to cover this year. We hope you enjoy it!www.hellocrest.com 

This week we have another great episode for you. We're joined by Dan Taylor, Managing Editor at Tech.eu. Despite studying music and beginning his career as a professional opera singer, Dan has always had a passion for tech. He first started  blogging about the tech industry. He then ran a successful freelance photography operation for a number of years before joining Tech.eu in 2021. We spoke to Dan about his unique path into tech journalism, how his team operates, his PR pet peeves and what he understands by the term "exclusive". We really enjoyed this one. We hope you do, too!www.hellocrest.com 

In our second episode this season, we're speaking to the wonderful Frances Hedges: Deputy Editor at Harper's Bazaar. Frances has had an impressive career in digital and magazine journalism, having worked across the Royal Society of the Arts journal, Net-A-Porter and Elle Decoration before joining Harper's Bazaar, where she has stayed for just shy of a decade.In our chat we touch on the changing relationship between digital and print at Harper's Bazaar, the structure and schedule of Frances' team, and what she looks for from PRs hoping to land stories in the glossies.Note to PRs: Frances is currently on maternity leave, with Marie-Claire Chappet taking over as deputy editor until she returns next year.We hope you enjoy the episode, make sure to subscribe!www.hellocrest.com

Welcome to the second series of our PR podcast 'No Worries If Not!', brought to you by Crest Communications.We're really excited to be kicking off our new series with the brilliant Laura Onita: Retail Correspondent at Financial Times. After pursuing her dream to become a journalist from a young age, Laura landed prestigious roles at some of the UK's biggest papers (The Sunday Times, Evening Standard and The Telegraph, no mean feat) before joining the world-renowned FT in October 2022. In this episode we chat about the structure of Laura's working day, where she gets her stories from and how PRs can get their pitches to stand out among the 48,000 emails in her inbox (yes, really).Enjoy! And don't forget to subscribe and share with your PR pals.www.hellocrest.com

It's the final episode of our first series! And it's a cracker. In our season finale we speak to Felicity Thistlethwaite, the brilliant Digital Content Director at Stylist. Felicity is an experienced national journalist, having written for the likes of Express and the Mail Online in an impressive career that has spanned more than a decade. Now, she heads up Stylist's digital team.We chat to Felicity about the inner workings of the Stylist machine, how PRs can catch her team's attention, and why Stylist will never, ever cover Chocolate-Covered Nut Day. It's a treat for your ears! And we hope you enjoy it.www.hellocrest.com

This week's guest is the brilliant Tasmin Lockwood - a Technology Reporter at Insider (formerly Business Insider) who covers everything from climate tech, sustainability and European startups to diversity in Venture Capital. We chat about how the Insider team is structured, why she's always keen to speak to more female founders and why it's always worth pitching Insider with a juicy exclusive. www.hellocrest.com  

Our guest this week is an award-winning freelance journalist, who has an impressive portfolio of stories to her name. She started her career at the Daily Mail, where she spent four and a half years, before embracing life as a freelancer in 2016. She writes regularly for a broad range of national publications including The Times, The Telegraph and The Sun, specialising in health, consumer and finance issues. Most recently, she has started her own podcast called Mother Bodies, where she talks about postnatal health.We speak to Rosie about how freelancers work, the important role freelancers can play in the editor/PR dynamic, and how building strong relationships with freelancers can be a savvy route to coverage for PRs.www.hellocrest.com 

This week we're speaking to Miriam Partington, DACH and Future of Work Correspondent at Sifted. Miriam started life as a freelancer, writing about art, culture and technology for the likes of the BBC and the New Statesman. She now lives in Berlin, where she reports for Sifted on the tech scene in Germany and the startups reshaping the future of work.We speak to Miriam about Sifted's position as the “critical friend” of the startup scene, about how tech creates opportunities to examine some of the most important issues in society, and about the role PRs can play in helping Miriam craft compelling stories. www.hellocrest.com 

In our second episode we speak to Tanyel Mustafa, Lifestyle Reporter at Metro. She started her career in marketing and comms, before transitioning into journalism through freelancing and then as a Beauty Intern at Hearst. She's landed bylines in The Sun, Glamour, Marie Claire, Red and Good Housekeeping, and joined Metro.co.uk in 2021 to work on their lifestyle beat.We spoke to Tanyel about how to get a pitch to stand out in her staggeringly busy inbox, what she does (and doesn't) like to receive from PRs, and how she likes to be pitched (hint: don't slide into her DMs).www.hellocrest.com

Welcome to our brand new PR podcast, ‘No Worries If Not!' (if you know, you know). In our very first episode, we're speaking to Simon Hunt: Business Reporter at The Evening Standard. Simon has achieved a staggering amount considering he only graduated from university two years ago. In just under a year at the Standard he has interviewed some of the most influential people in business: from Depop's Simon Beckerman, to Dragon's Den's Steven Bartlett. And we're really excited to have him on the podcast as our inaugural guest. In this episode, we dive into the Evening Standard's editorial structure, how best to get Simon and his team to cover your stories, the power of the perfect image - and why PRs should never invite Simon to breakfast. We hope you enjoy it! www.hellocrest.com