Reach

Turning your blog from passion to profit as quickly as possible is a goal many bloggers have. But most of us are stuck wondering how to make that happen and we spin our wheels with new ideas and directions trying to make it work. Caitlin Bacher took a more strategic approach and was able to monetize her blog (to the tune of multiple 6 figures) in under 18 months.

Finding your dream customers and bringing them back to your blog and products regularly often feels like one of the biggest challenges we face as bloggers. We start to wonder how we can be everywhere all the time so we can reach more people and we question our tactics and abilities to actually find those paying customers. And Allison Marshall knows all about that.

Running a blog, or any business, full time is a rollercoaster ride for sure. There are funnels to consider, families to support, and you often have to decide - do you really have to be everywhere, always? Abby and Donnie Lawson are no strangers to this rollercoaster. They’ve even developed some ways to hang on and enjoy the ride.

Jealousy is a natural feeling for human beings, and bloggers are no exception to this rule. But your jealousy of the bloggers around you doesn’t have to paralyze you: you can use it to propel your blog forward more than you ever imagined. And Joshua Becker did just that for his blog.

Sometimes your blog isn’t meant to turn you into a professional blogger. For some of us, our blog is a way to document learning a new skill and to leverage that education to shift careers. Yes, your blog can help you go pro - even when that means working for someone else.

As bloggers, we’re passionate about so many things. But when one of those things takes over our brains, we want that side hustle to turn into a full time gig as quickly as possible. Often times, our dream becomes our reality… but it may not look like we planned. In this conversation, Mike talks about why a business owner needs both intention and attention to get to their dream, what it means to go deep instead of wide in your work, and what happens at the intersection of freedom, fortune, and fame.

Do you daydream of having a business bestie to share all of the ups and downs with? Maybe you wonder if a potential collaboration with another blogger would ever work. More importantly - would it ever be profitable? In this conversation, Abagail and Emylee share why they’re better together, how their original partnership has shifted over time, what it was like to make no money for a while, and why pricing really doesn’t matter.

How do you get in the minds of your potential customers so you can create exactly what they want to buy, right when they want to buy it? This is huge challenge for many bloggers as we tend to feel like we’re in a bubble, toiling away at our home offices or coffee shops or kitchen tables. But there’s a way to know what your community wants, and today we’re finding out more about that with Racheal Cook of rachealcook.com. Racheal Cook is an award winning business strategist who believes entrepreneurship doesn’t have to be so complicated. Her upcoming book, The Business Sweet Spot, helps women entrepreneurs to simplify business and amplify results by designing a business around what works best, for you.

How often do you really put yourself out there? Are you actively seeking communities to be part of, people to help, and ways to grow? If you’re busy working away in solitude, you are likely missing some huge opportunities that are just around the corner. Today we’re talking to Joanna Wiebe. The original conversion copywriter, Joanna is the creator of the popular marketing blog Copy Hackers and the founder of Airstory: all your team's knowledge, searchable and ready to use.

It may seem counterintuitive but it’s true, many online personalities really struggle with confidence, especially at first. We wonder “Why would anyone want to hear what I have to say?” As it turns out, there’s one simple trick to shaking off that fear and it’s staring you right in the face. In this episode, Brett shares that moment when she posted her first video to YouTube, moving forward despite her fear, how to be a smart YouTuber and make money from your work, and how to find product market fit in an overflowing well of ideas.

We’ve all heard it over and over again that consistency is key to any success. But how do you actually do it? How do you show up time and time again, even when you don’t want to? And does it really pay off in the long run? In this episode, Nathan shares why and how you need to show up consistently, why blogging about your process can attract a whole new audience to your brand, and how he made $19,000 from under 800 subscribers in less than 48 hours.

In this conversation, Tara tells us why knowing your unique differences is crucial (and she shares how to find out what those differences are), why introverts make really good online business owners, and how consistency in messaging is crucial to driving readers from your free content to your paid offerings.

Don shares how he found his own definition of success, what being in a connection economy means to him, and he even lets you in on how he manages the to-do list of his growing product-based business.

It is often said that you cannot compare your beginning or middle to someone else’s end. But in a world full of social media sharing, thousands of blogs to read, and a growing to-do list, Keeping Up With The Joneses can feel like a full time job. In this episode, Sarah tells us how she built her blog and business without the distractions and fear of missing out, why she still has a side gig even though her blog is now wildly successful, and how to build trust and connection with your tribe that keeps you moving forward on your own path instead of looking all around you for guidance.

Is blogging for everyone? In this episode, Yaro shares with us how he started blogging by accident, why history has proved to him that you have to have experience in the field you teach on your blog, and how knowing your true definition of “freedom” can determine your success as a blogger.

In this conversation, Sarah shares why you should go out and create what you want if you can’t find it anywhere else, the simple yet varied ways she monetizes her blog, and why she’s decided to combine her business and lifestyle blogs into one brand.

How do you solve the variety of challenges your customers, and potential customers, have, when they can’t really articulate what those challenges actually are? This is one of the biggest sticking points for many bloggers as their business grows, but if it’s done right, it can expand your reach in ways you never thought possible.

In this conversation, Kathleen shares why paying attention to the little things can have a massive impact, how getting clear about her goals for her blog helped her earn more revenue, and why she thinks you should be giving all of your best stuff away for free.

Trying out different tactics and techniques to grow a successful business can, at times, feel like throwing spaghetti at the wall… you just never know what’s going to stick. In this conversation, Josh and Jill share the number one action they took to have a massive impact on their revenue, how they went from no plan at all to a keyed in strategy that has simplified their lives and business, and what they learned from the SaaS model that they apply to their thriving blog today.

Do you ever feel like it’s too late to start your blog? As the saying goes, “The best time to plant a tree was 20 years ago. The second best time is now”. That saying holds true in the blogging and business world and no one knows it better than Brian Clark. In this conversation, Brian tells us why it’s never too late to start a blog, how to take a bold stance in your copywriting, and what apathy and empathy have to do with blogging and building a successful business.

We built this podcast with you in mind, so before we dive into the episodes, I wanted to tell you a bit more about what you can expect here.