Rule Breaker Podcast

What lessons have you learned lately? Today, I’m spilling all the lessons I’ve learned in my first year of podcasting. I share what I thought it was going to look like, to what really went down behind the scenes and more. The best part is, these lessons I’ve learned can also apply to you and your business!You’ll hear more about: The hit COVID took on my ability to do my podcast Steps that I can take to be better prepared for episodes in 2021 (and you can too!)  Reconfiguring my days after making some tough decisions Why I felt like I wasn’t able to give you my all Laying down the right foundation for the podcast  One thing I realized I was lacking as time went on (and how I can improve it) The piece of the content that was missing from the podcast  And so much more!

What can you be doing RIGHT NOW to grow your business for next year? In today’s episode, I’m sharing the 3 steps you can take to grow your business for success in 2021. You don’t want to miss it!   You’ll learn more about: How to effectively audit your business through my 3-prong approach What you need to look at besides revenue  The big mistake you might be making in your business  How to show up for your audience while taking time off Strategically planting the right seeds for potential clients both now and in the new year Planning successfully for 2021 And so much more!  

You guys have been asking for this episode. So here you go! This is my journey from enlisting in the Army to why I got out and everything that happened in between. Some of it might just surprise you!You’ll hear more on: How my time in the military has helped mold me into who I am today The fear that led me to my love of strength training My journey to joining the Army  The mentality that helped me throughout my time in military How I coped with losing friends during the war  What led me to getting out of the Army The BIG fear I had once I got out and was no longer a soldier And so much more!

What do losing 10 pounds and making 10K have in common? Everything! On today’s episode, I’m sharing the 5 things you need to have in order to succeed at both!     You’ll learn more about: Similarities between business and fitness The #1 thing you must have for both (patience) Why showing up and putting in the work is key What you have to do when it feels like everything is going wrong One of the most important things you must do along the journey  What you always need to focus on (it might just surprise you!) The things you need to embrace in order to succeed in your business and your health and wellness journey And so much more!

Raise your hand if you love Amazon! It has tons of products, but have you ever considered selling your own product on it? Today’s guest, Jamie Kullman, joins me to talk about how you can set up and sell with success on Amazon! You’ll learn more about: Jamie’s surprising start into the entrepreneurial space  The struggle you may be dealing with in these uncertain times What you need to look at when starting your business The sustainable method you can use to build a successful and sustainable Amazon business Where you need to begin to build your shop (and no, it’s not on Prime!) Why fees aren’t always a bad thing    The surprising amount of time you can spend on your business once it’s set up (it’s less than you think!)   Private label vs. Drop shipping  And so much more! Connect with Jaime:FB: The Freedom Maker Tribe (https://www.facebook.com/groups/workfromhomebusinessbootcamp) IG: Jamie Kullman(https://www.instagram.com/jamiekullman/)  

Could you ever take your passion and turn it into a flourishing product-based business? Laura McCrindle did just that! Laura joins me today to talk about how she took her business, Lucabello from an idea and turned it into a successful business and how you can do the same! You'll hear more about: How long it can take from idea to physical product (it might just surprise you!) Why Laura is focusing on a product line for women’s self care 3 things to consider when creating your own product   Different techniques she has used to gain exposure   Key factors necessary for in person sales  Why seeing an uptick in your email list isn't always a good thing The surprising place where Laura saw little return on her investment (and why this might happen to you too) Why having like-minded people in her corner paid off in the long run  The actions you have to take before you hire any sort of help Why you as an active woman should care about Lucabello’s big goals And so much more!

Are you afraid to ask for the sale? Is the fear of hearing no holding you back? If so, then this episode is for you! I’ll be sharing how you can overcome rejection in your business today!You’ll learn more about: One of the main reasons people don’t succeed  The place where most people get stuck How you are constantly on both sides of sales in your everyday life The first step to move past the fear of rejection  The #1 thing you must take out of the equation when you get a no What it actually means when someone says no (it may just surprise you!) The questions you should ask yourself after someone rejects your offer And so much more!

Fancy logos, websites and business coaches are not required to start your business. You can start your business without going into debt. Today I’m going to show you how! I’m sharing how you can start your own online business with zero dollars in your bank account.  You’ll hear more about: The very first thing you need to do to get started Easy ways to tell your potential audience about your offer (and they’re free!) How to know what content your should be providing  My favorite way to gauge people’s interest in your product or service Find the way to deliver your offer that works for you And so much more!

You have amazing copy. You have an amazing offer. You’re putting out value packed content. But are you actually getting seen by your ideal audience? If you’ve been struggling to get in front of the right people, today’s episode is for you. I’m sharing my top two ways you can get in front of your ideal audience right NOW!   You’ll learn more about: Finding the groups that your potential customers are already in The best ways to utilize Facebook groups  How I was able to grow my own Facebook group The #1 thing you must lead with One important step you need to take before you try to grow your following Easy actions you can take on instagram today Who you should NOT rely on to grow your business   And so much more!

Would you ever walk away from a social media account that had thousands of followers? On today’s episode, I’ll tell you why I did exactly that! I share why leaving my original Instagram account of 13k followers was the best decision in creating success for my business and how to know if it’s time for YOU to leave your account too! You’ll hear more about: The way I grew my first IG account and why Why high numbers don’t equal success  The pivotal moment when I realized I needed to create a new account  How long it took me to truly commit to my new IG account The #1 thing you have to set aside in order to successfully build your business How to find out if your business is serving you What does NOT matter when growing your business Why self-auditing is so important The right time to create a new social media account  My favorite way to see if your account is working And so much more!

Do you want to have long term, sustainable sales growth while taking control of your schedule? Let’s be honest, we all want this! Today’s guest, Dani Stratmann, is letting you in on how email marketing can be the solution. She’s sharing how to build and use your email list to grow your online business.  You’ll learn more about:  Two huge reasons you need an email list right NOW The basic ground rules of email marketing  Different ways to get people onto your list   The most important thing you can do to see success within your email marketing Dani’s top tips for creating email content (and no it doesn’t involve more writing!) The simple sequence you should set up everyone up on Effective ways to build up your list Dani’s favorite email service provider for beginners  How to prevent your emails from going to the spam   The right format that actually makes your audience open your emails How to know if your emails are hitting their mark   And so much more   Connect with Dani:IG: @dani.stratmann

Do you want to fall in love with storytelling and selling in a way that connects and converts?  Maybe even make bank while doing it? If so, then this episode is a must listen to! Today, I’m talking with copywriting guru, Kristen Ladas. Kristen is breaking down how to write effective posts that connect and convert with your ideal clients!We talk more about: How Kristen got started in copywriting Common mistakes she sees new business owners making with their content The three components that make a successful social media post High converting call to actions (CTA) you can use right now  Where you should be placing your CTAs in your posts Why your copy is crucial to connecting with your audience Kristen’s best tip for understanding your ideal client What you need to be doing before you outsource your copy Mistakes you want to avoid making when hiring a copywriter And so much more!   Ways you can connect with Kristen:Website: www.copybykristen.ca  Instagram: https://www.instagram.com/copybykristen/ Facebook: Copy By Kristen Freebie: Rocket Launch Copy Workbook: https://www.copybykristen.ca/rocket-launch-copy-workbook  

High ticket coaching can be a great way to hit those $10k months and to have a bigger impact all while doing something you are passionate about. But is there a right way to do this type of coaching? Aleise Kay joins me today to dive into this topic and to share her best tips on the do’s and don’ts of high ticket coaching!   You’ll hear more about:  When Aleise gave herself the permission to pivot into the business of her dreams Finding the purpose behind what you are doing The assumption many coaches may be making about the people in their programs  What your programs actually come down to (and it may just surprise you!) The ripple effect your coaching can create Questions you should ask before hiring a coach   How to know when you are ready to raise your rates  What you need to be aware of when creating a high ticket offer Defining success the right way The internal evaluation you need to do when starting your business   Three things that should be at the foundation of your business  And so much more!  You can connect with Aleise on Instagram: @aleisekay

Do you want to build a community? A community where the members will become raving fans and clients. Well, today I’m letting you in on how you can do just that with a Facebook group! I’ll be breaking down the 4 steps you can start implementing right now to create the raving fans and clients you desire!You’ll learn more about: Why I started my Facebook group before I even had an offer or coaching services The very first step you need to take when creating your group What your group can really do for you and your members (and it’s not what you think!) Strategic questions you can ask when admitting people  A surprising way you can do research on your ideal client  Where you might be missing a key opportunity  What you need to be giving your members long before they purchase from you An effective tool you can use when doing market research  The #1 thing you need to remember when starting a group And so much more!

Do you want to break away from your 9-5 and start your own purpose-driven business? If so, then today’s episode is for you. Jennifer Nagel joins me to share how she did exactly that and how you can do the same! You’ll learn more about: A big reason why you started your business The surprising things Jennifer had to unlearn when starting her online business Some of the struggles you may be faced with as an older entrepreneur How she has continued to educate herself in the online space (and how you can  do the same!) Jennifer’s best advice on transitioning from a 9-5 to your own business How you can avoid making the same mistakes Jennifer did in the beginning The support a coach can give you no matter what stage you are in Why niching down is so important The connection you should feel to a coach you are hiring  And so much more!   You can connect with Jennifer at:https://www.facebook.com/groups/modernfitwomen https://www.therealjennifernagel.com Complimentary Consultation - www.calendly.com/jennifernagel/createyourblueprint

Who does she think she is? Does she even know what she’s talking about? Have you ever thought people might be saying these things about you? If so, then this episode is for you! Today, I’m sharing the 4 steps you can take to overcome imposter syndrome right NOW!You’ll learn more about: The #1 thing you can do to break out of those negative, fearful mind shifts  What you don’t need to become successful Why you may be stuck in the planning phase Who sometimes are surprisingly the worst coaches The key to getting past your fears Two easy steps you can do right now  And so much more!

Different media outlets such as podcasts, magazines and tv can be great sources to use in creating awareness and credibility around your business. But how do you get on these different types of media? And how can you use them effectively? Today, Lisa Simone Richards is joining me to share how you can land and leverage free exposure to propel your business forward! You’ll learn more about: The shift in the marketing world that made Lisa pivot in her career Two reasons why media is such a powerful tool Differences between advertising and public relations   When is the right time to seek media in your business  The easiest way to start climbing the media ladder  One tip Lisa gave Cassie years ago that she still uses today (and why you need to be using it too!) What you are doing wrong when pitching these types of media How media can give you credibility in surprising places Lisa’s favorite way to find the email of the person you want to pitch And so much more!   Where you can connect with Lisa: https://www.lisasimonerichards.com Uncover the Best Way to Get the Word Out About Your Coaching Business Quiz:https://quiz.tryinteract.com/#/5e1e261960a76d0014869a7e/

Instagram. Facebook. Pinterest. There are so many different social media platforms that you can potentially be on today. But how many do you need to be on for your business? Today, I am sharing how many platforms you should be on and how to know which ones are the right fit for you! You’ll learn more about: - What will happen if you try to be on all the platforms - The first thing you need to think about when looking at which platforms are the right ones for you - Different factors you need to consider when deciding on the platforms that will serve you best - Demographics you need to be consistently looking at on your social media platforms - The best way to show up on your social media platforms - And so much more!  

Does the thought of doing a Facebook Live scare you? Do you hide your unique quirks for fear of what other people will think? If so, then you’ve got to listen to this episode! Today, I’m sharing why getting visible and showing your face is vital to the success of your business.You’ll learn more about: Why being the face behind your brand is key The type of person your audience wants to buy from Steps you can take to show up online the right way Resistance you may be having around getting visible The #1 reason you haven’t tied your face to your brand My best tip for how you can become more visible right NOW! And so much more!

There are so many different reasons why you may have gotten into health and fitness. But what does it look like for you? On today’s episode, I’m sharing the good, the bad and the ugly of my own health and fitness journey and how you can apply these to your own journey!You’ll hear more about: Why I started my fitness journey (and it’s not why you think!) When I developed confidence around fitness and myself The negative aspects of fitness that can quickly showed up Restrictions I was placing on myself in order to achieve my goals When I was finally able to let go of my obsession around food and fitness How everything I went through has allowed me to better serve my clients (and how your experiences can help you) One thing you must remember on your health and fitness journey The sweet spot in health and fitness that you MUST find! And so much more!

Do you feel like you’re pricing your offer correctly? Do you struggle with comparing your journey to other people’s journeys? If so, then this episode is for you! On today’s episode I am breaking down the 4 biggest mistakes you may be making in your business and what you can do to fix them right NOW! You’ll learn more about: What happens when you price yourself incorrectly  The area you may be hiding behind in your business  One big assumption that is holding you back from actually making money How to truly connect with your audience The area of business that trips up most people (including me!) How to run the entrepreneurial race at your own pace And so much more!

In this first episode of The Rule Breaker Podcast, I’ll be sharing my journey to entrepreneurship. You will hear all about how hard I tried to maintain the 9-5 lifestyle, and when I ultimately decided to no longer follow the rules and create the business of my dreams!   You’ll find out more about: Difficulties that military spouses encounter when trying to find jobs The final straw that made me jump into entrepreneurship My struggle to find structure and stability in my life after getting out of the military The huge decision I made after having my second son How I quickly found clients upon entering the fitness world The juggling act I performed when I first started seeing in-person clients Rediscovering my purpose after I began my health and fitness business  All the emotions I went through the first time we moved for the military after I started my business What caused me to move my business online And so much more!