Podcast appearances and mentions of lisa simone richards

Text us! What did you love about this episode?How do you know when it's time to pivot—really pivot? And more importantly, how do you navigate the fear and uncertainty that comes with it?In this episode, I sit down with Lisa Simone Richards, co-founder and CEO of Pearl Spark Pages, a luxury stationery brand designed to help female founders push past imposter syndrome and build self-trust through mindful self-reflection. Lisa spent two decades as a top publicist helping women-led startups gain visibility—until she found herself facing the same imposter syndrome her clients battled.Instead of letting it hold her back, she built something completely new: A journaling framework designed for high-achieving women entrepreneurs who are constantly pushing for more, yet rarely pause to recognize their own brilliance.We get real about: ✨ The moment Lisa realized she couldn't keep pushing the same boulder uphill ✨ Why even the most seasoned entrepreneurs feel like frauds (and how to break the cycle) ✨ The small daily habit that shifts you from self-doubt to self-leadershipIf you've ever felt resistance around what's next in your business, this episode will challenge you to trust yourself in bigger ways.Get your copy of Lisa's new journal + free 7-day sample at: www.femalefoundersjournal.comFollow Lisa: @lisasimonerichards

Send me a text!Welcome back Community listeners!In this episode, Kristina sits down with PR expert Lisa Simone Richards to explore the vital role of PR and visibility for entrepreneurs. Lisa emphasizes the importance of balancing both content creation and visibility to nurture existing audiences and attract new ones. Lisa also addresses overcoming imposter syndrome, encouraging entrepreneurs to recognize their expertise and achievements.Lisa offers a fresh perspective on PR, urging listeners to consider strategies beyond traditional media relations, such as newsletters and cross-promotional collaborations. She highlights that while DIY PR can be effective in the early stages, hiring a professional becomes crucial as your business grows. Tune in to discover how PR can transform your business, gain practical tips from Lisa, and learn about the resources available to support your entrepreneurial journey. This episode is a must-listen!Links For You:Follow Lisa on Instagram Apply For A PR Scholarship at The Visibility CoFollow Kristina on InstagramFollow The Social Snippet on InstagramJoin The Social Business ClubFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

Today we're celebrating 200 episodes of The Small Business School! Join me as I reflect on this podcasting journey from episode 1 to 199 with nothing short of amazing guests and transformative conversations. Engage with these impactful moments from some of our most popular episodes of all time!Timestamps:(04:19) Success After Starting Over with Chris Harder - Ep. 36(07:50) Social Media and Impact with Kristina Bartold - Ep.2(11:49) Evolving Your Business Mindset with Kim Hiebert - Ep.3(16:05) Creating a Multi-Passionate Brand with Sigute Zitikyte - Ep. 133(20:17) Amplifying Your Brand Visibility with Lisa Simone Richards - Ep. 157So excited to have you along for the ride for the next chapter with The Small Business School, let's commit to learning, growing, and implementing together!Reach out and let me know if you have a favourite episode of Small Business School! I'd love to connect!Featured Guest Instagrams:Chris Harder: https://www.instagram.com/chriswharder/Kristna Bartold: https://www.instagram.com/kristina.bartold/Kim Hiebert: https://www.instagram.com/kimberley.hiebert/Lisa Simone Richards: https://www.instagram.com/lisasimonerichards/Sigute Zikyte: https://www.instagram.com/sigutezitikyte/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Welcome back to Small Business School! In today's episode I'm thrilled to be joined by Lisa Simone Richards! Lisa has spent her career working with early-stage female founders to build their brand awareness and authority through The Visibility Co. so that women-owned startups could grow faster to Series A funding by getting access to bigger platforms to share their vision. She has brand experience with companies like Virgin Mobile, Staples, Crayola, and more, her clients get access to the same PR strategies that multinational companies use to exponentially grow their businesses. I'm so excited to share Lisa's journey with you and talk about actionable strategies you can implement to elevate your small business' brand presence to reach new heights through strategic PR and visibility efforts!Topics Covered:The differences in strategy between hyper-local businesses and those aiming for national or international growth.The ABCs of Visibility: Awareness, Buzz, and Credibility, and how they contribute to a successful PR strategy.Understanding the distinction between creating content to engage existing audiences and gaining visibility to reach new ones.Practical tips on preparing assets like bios, press pages, and clear call-to-action strategies to maximize PR opportunities.Exploring visual platforms like Instagram Live, television appearances, or speaking engagements to elevate your authority and thought leadership.Focusing on delivering value in every interaction, whether it's through content creation, media appearances, or networking efforts.By seeking out already established communities and providing value to your audience, you can unlock new opportunities for your business and establish a strong presence in your industry. Connect with Lisa on LinkedIn to learn more about how to enhance your business' visibility!Lisa's Links: Instagram: https://www.instagram.com/lisasimonerichards/Website: https://www.lisasimonerichards.com/LinkedIn: https://www.linkedin.com/in/lisasimonerichards/The Female Founders PR Kickstart Scholarship application:https://drive.google.com/file/d/1eZhQ7qKj9OKZZCs9BcuwKb29-YFLdfmk/viewStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

In this episode, Lisa Simone Richards will spill the beans on the simple secrets of getting seen and heard. Lisa, a PR and visibility strategist, takes you on a journey from her childhood dreams of media stardom to helping small business owners grow from passion to prosperity. No fluff, no fancy words – just real talk. Tune in as she shares the simple and proven strategies for credibility that will turn your visibility dreams into an everyday reality.Where can you find our guest?https://www.lisasimonerichards.comLearn more about www.MyCoachAi.comThis is the official partner of The CreateU Experience podcast. The first-ever platform that consolidates what coaches and businesses need to get more customers. By automating the repetitive tasks, leveraging algorithms, and optimizing communication to better deliver courses, memberships, and 1-on-1 coaching - www.MyCoachAi.com is here to support your growth.that consolidates what coaches and businesses need to get more customers. By automating the repetitive tasks, leveraging algorithms, and optimizing communication to better deliver courses, memberships, and 1-on-1 coaching - www.MyCoachAi.com is here to support your growth.

In these "Mini Moments" we pull some of my favorite and most impactful mini lessons from past episodes of the Made for More Podcast to give you a quick digestible lesson in under 10 minutes.   If you liked this mini moment, check out the rest of this full episode here - https://podcasts.apple.com/us/podcast/made-for-more-with-amanda-kolbye/id1529443551?i=1000594558947   Summary Want to put yourself out there and get more visible? This Mini Moment with PR expert Lisa Simone Richards will help you do just that. Lisa is sharing the ABCs of visibility, explaining that you'll need to be clear on whether your purpose of pursuing PR opportunities is to gain awareness, buzz, or credibility. Plus, she spills the tea on how you can get featured by being timely and newsworthy.   Our Favorite Quotes "It comes down to are you looking to build awareness, buzz, or credibility?"   Thanks for listening, and if you like what you've heard, I would greatly appreciate you sharing this episode with your friends or on your Instagram stories (and tag @laptop.lifestyle.co)! There are so many amazing women who need to hear this message and who are working to build their dream lifestyle, and I'd love you to help me spread the word.    Resources and links mentioned in this episode: Laptop Lifestyle Co Links: Website Instagram Tik Tok YouTube Channel

Content is important to online businesses because it helps you to showcase your thought leadership and stay in front of your audience. But it's also really time-consuming to do all the behind the scenes work on your content. Hiring someone to help you can get a big chunk of your marketing off your plate.    If you've never worked with marketing support or you're looking for another perspective of what it looks like to work with someone to help you, listen in this week.   In the episode, you'll hear what the role of a content creator is, what to expect, why communication is so important, and what you could potentially take off your plate if you have the right help in your business. Mentioned in This Episode   237: Embracing the Power of AI with Danielle LeFleur 176: Smarter Content, More Exposure with Lisa Simone Richards 177: Leveraging Other People's Audiences & Putting it All Together 244: Setting Realistic Expectations for Content Creation Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

PR & Visibility Strategist Lisa Simone joins Allison on today's podcast to explain the difference between content & visibility, the ABCs of visibility, & the ladder of publicity.  Sponsored by: TherapyNotes® To learn more about today's guest, visit https://www.abundancepracticebuilding.com/blog. For private practice support, join the Abundance Party at https://abundancepracticebuilding.com/abundanceparty. PS: Get 40% off your 1st month with coupon code BEACHBALL.

What does it really take to market our business? Because we'll tell you up front it's not just all about posting on social media. What does it really take to get in front of dozens, hundred, thousand, and even millions of your ideal clients? In this episode, Lisa Simone Richards will be sharing with us how to leverage on other people's audiences and achieve the visibility and exposure we seek for our business! Lisa Simone Richards is a PR and visibility strategist for online coaches who wants to get seen everywhere. Tune in and learn how to go from invisible to in-demand! Join us in the best business building program for health coaches & practitioners. Apply by messaging the word 'biz audit' to me on Facebook or Instagram

You might feel uncertain as to where to begin when it comes to marketing yourself on podcasts – it's something new! Even if you are a little nervous, it's easier, more lucrative – and more fun – than you might think. Being a guest and talking on someone else's podcasts or even starting one for your Canadian private practice are great, creative, and versatile ways for you to showcase your practice.  In this Episode: Podcasts are free marketing  Boosting your SEO and Google ranking  Dynamic marketing  How to become a guest! Podcasts and free marketing  Being a guest on a podcast is not only a great tool and a fun experience, but it doubles as free marketing!  As a podcast guest, you are exposed to a whole new audience, and being promoted to them, for free. Not only will you have a great conversation with a like-minded person, but you open yourself and your practice up to new people who don't now know that you're out there.  Boosting your SEO and Google ranking Along with being promoted for free, your name, your private practice, and your information will be added to the show note of that podcast when it's published.  When another website adds your business links to their website, those links become backlinks.These backlinks on other websites help Google to trust you more, which boosts your SEO (search engine optimisation) ranking.   When Google sees that your name and information are being referred to in other places, it will in turn boost your name in searches more. Dynamic marketing  Static marketing is often just words on a page.  Where dynamic marketing offers you that edge to success is that it allows you to connect with your potential clients using your voice. It helps them to trust you and potentially want to form a connection with you.  Additionally, using podcast marketing allows potential clients to interact with you and your work in a lot of environments. They could be listening to your episode while driving, cleaning, or going for a walk.  How to become a guest!  The first step is to do research: which podcasts are in your area, province, or mental health field that relate to your niche, areas of interest and expertise, or Canadian private practice?  The second step is reaching out: write a friendly, professional, and open email to the podcast hosts of the shows that you would like to appear on. In your communication, be sure to cover topics like:  Who you are and what your focus is  What your niche is  Who you help and how Bullet points of what you would like to discuss with them in the episode  Finally, end the email: thank them for their time and let them know how to reach you should they wish to chat with you further. Bonus tip: listen to a few episodes first! And ask for a 24h buffer period after the recording if you decide you don't want anything specific to be made public.  It's so important to put yourself out there and bring attention to your Canadian private practice. If you're looking for motivation, listen to my podcast episode with Lisa Simone Richards where we go through the importance and value of great marketing strategies.  Connect with me: Instagram Website  Resources Mentioned and Useful Links:  Ep 61: How to Provide Inter-Provincial Online Counselling Learn more about the tools and deals that I love and use for my Canadian private practice Article: How to Set Up a Canadian Private Practice Website   Listen to my Canadian private practice journey up until now!  Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) From the very first episode, I've trusted East Coast Studio to help ensure my podcast sounds great. They'll help you streamline the podcasting process so you can focus on running your practice. Schedule a no-pressure conversation with East Coast Studio today and save $50 off their Podcast Pro Trial by using code FEARLESS at checkout!

Media Interviews are an efficient tool to help bring your brand to the public. By getting yourself and your offers out there, you can significantly improve your impact and potentially tap great opportunities. In this episode, Lisa Simone Richards shares the power of media interviews in brand building and how they can help you get that “IT” factor. She shares her experience as a publicist who helps healthcare practitioners, doctors, and other professionals become regular guest experts on television and other major media channels. Lisa also discusses how media actually works and how to niche yourself according to what recruiters are looking for. Tune in now and learn how to increase your visibility and target the right audience.

Are you not growing on social media? Or worse … are you not getting clients on social media? This likely has something to do with your visibility strategy. You need to be getting in front of NEW audiences in a way that builds trust quickly so you can see the fastest conversion possible. (The truth? Social media is awesome for so many reasons, but it isn't the best for getting discovered by your target audience ASAP.) Lisa is a PR strategist who pitches to 10 podcasts a week to grow her business. The craziest part? It only takes her 30 minutes a week… (yep, you read that right.) In this episode you'll learn… Her formula for finding ideal podcasts to pitch to without doing any market research How to know how many podcasts to pitch to for the results you want The perfect pitch and what needs changing every week so it feels personal to who you're pitching to Go-to PS strategies to ensure you get a response ….and WAY more. You will DEVOUR this episode and all the goodness that Lisa shares.  Lisa also shares her Perfect Pitch Template which I just love! Here's the link to download yours: www.theperfectpodcastpitch.com This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.comHere's what's going on this month inside of the community:➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.➡️The Consistency Challenge starts on Monday, January 9th. That's where you can build your consistency muscles with accountability, coaching + prizes!➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. ➡️And starting in February, we have content co-working sessions AND Jillian Murphy is coming in for some sales coaching! We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Tune in on Monday, 1/23/23 at 6:30am EST, for a brand new episode of The Doctor Whisperer Show featuring PR Expert, Lisa Simone Richards! https://www.instagram.com/lisasimonerichards/ https://www.linkedin.com/in/lisasimonerichards/ ▪︎ ▪︎ ▪︎ ABOUT OUR GUEST: "Doctors who want to become nationally recognized media experts work with me to grow both their personal brand and grow their practices. My clients become sought-after, regularly-featured experts in the media and build award-winning practices, magnetically attracting their perfect clients. After 20+ years helping brands like Staples, Virgin Mobile, and Crayola build worldwide recognition, truthfully, I got bored. And I saw so many talented professionals branching out on their own who needed access to those same strategies in order to grow their own impact and income. I wanted to share these PR strategies that had been reserved exclusively for international, multi-million dollar businesses with up-and-coming subject matter experts building their own practices. In just a matter of months (sometimes even weeks!), my clients build their expert authority status, getting featured on Forbes, CNBC, FOX, Inc., MSN, Yahoo, and hundreds of other major media outlets. Without even ‘pitching' themselves for media opportunities, my clients have invitations landing in their inbox - interviews, stages, and other chances for exposure just fall into their lap, thanks to their reputation as a sought-after industry expert. When I'm not at work, you can find me playing in the kitchen (still perfecting beef wellington!), petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube." ▪︎ ▪︎ ▪︎ T︎hank you to our show sponsors, REVA Global MD and In This Together LIVE. Register via the link below for Dr. Kylie's In This Together LIVE event. February 20-22, 2023 Orlando, FL drkylieburton.com/in-this-together-live --- Send in a voice message: https://anchor.fm/thedoctorwhisperer/message

On this episode of The Made For More Podcast we sit down with Lisa Simone Richards who is a PR & Visibility Strategist for online coaches who want to get seen everywhere. Through her free workshops, masterclasses and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning your wheels on social media or wasting money on Facebook ads. On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube.    In this episode, we cover… How to make proper connections  What  the ABC's of visibility are and how to use them to your advantage Why PR is so important for growth Working on a higher level of visibility  What is a healthy media mix and what it can do for you and your business  Rapid Fire Questions Our Favorite Quotes from this episode:  “It's about being timely and newsworthy. Really easy ways, if you want to get yourself media coverage, is asking yourself what is being talked about in your industry and how can you insert yourself to be a part of the conversation?”  “The best piece of advice I received in PR school was no one cares about your business as much as you do, and that is one of the lines that has served me the best.”  Thanks for listening, and if you like what you've heard, feel free to share this episode with your friends! There are so many amazing women waiting to discover the Laptop Lifestyle, and I'd love you to help me spread the word.  Resources and links mentioned in this episode: Laptop Lifestyle Co Links: Website Instagram Tik Tok YouTube Channel Lisa's Links:  Lisa's Website  Lisa's Podcast Lisa's Facebook Group  

This Episode is Sponsored By:CARESTACK | Cloud-Based Dental SoftwareClick the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer‍Guest: Lisa Simone RichardsBusiness Name: Lisa Simone Richards (Publicity for Doctors)Check out Lisa's Media:‍Instagram: @lisasimonerichards‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:Lisa implements the ABC method, focusing on Awareness, Buzz, and Credibility.If your end goal is to get more patients in the door, local publicity might be better suited than national publicity!Video is ideal for relationship building. It allows the viewers to connect with you in a visual context!If you get hung up on titles or taglines for your content, observe the magazine titles the next time you're checking out at the grocery store.Mixing up your content into visual, written, and video, is a great way to cover all the bases.Getting on local TV might be easier than you think!‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]

Today we welcome Lisa Simone Richards, a PR and Visibility Strategist, to the Crush the Rush podcast. After working at a PR agency for many years, Lisa decided to start her own business teaching small business owners how to create visibility for themselves and their businesses.Lisa dives deep into the difference between content and visibility – why you might be posting on social media REGULARLY, but not getting any new followers or clients. VISIBILITY is getting in front of NEW people … and Lisa gives us ALL.THE.WAYS we can do that in this episode. She recommends starting with being read – then being heard – and, finally, being seen.Her favorite form of visibility is being a podcast guest. BUT - Do you get nervous pitching yourself? Don't worry Lisa's walks us through the “not so humble” brag sheet, which will reduce your fear and remind you why you're so amazing! She also shares the ABCs of visibility to really breakdown what's important and what isn't when it comes to landing your ideal clients. Finally, if you're looking for an amazing freebie to help you pitch to podcasts and increase your visibility, head to www.theperfectpodcastpitch.comIn this episode we cover:Lisa's journey to become a PR and Visibility Strategist What's the difference between content and visibility?Ways you can start today to become more visibleWhat to do if you FREEZE when it comes time to pitch yourselfThe ABCs of visibility The power of podcastsABOUT LISA:Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere.Through her free workshops, masterclasses and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning on social media or wasting more money on Facebook ads.Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more.On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube.CONNECT WITH LISA:Email: lisa@lisasimonerichards.comWebsite: www.lisasimonerichards.comIG: @lisasimonerichardsCONNECT WITH HOLLY: TEXT HOLLY: 614-810-4236 or click hereAPPLY FOR THE MASTERMIND: www.hollymariehaynes.com/crushtherushcollectiveI hope these tips help! Keep in touch! Leave me a message at hollymariehaynes.com or instagram.com/holly_marie_haynes

Lisa Simone Richards is a publicist for medical professionals and other consummate experts - coaches, authors and speakers - who want to become regular guest experts on TV, top-rated podcasts, and other major media. After working with her, Lisa's clients are recognized as industry thought leaders, add an extra comma to their annual revenue, and increase their ‘IT' factor with a sold-out brand. With brand experience including Virgin Mobile, Staples, Crayola, and more, she gives consummate experts access to the same PR strategies that international, multi-million companies are using to scale their businesses. Her clients often start getting press on national media including FOX, NBC, Forbes and more during their first 30 days of working with her. On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube. Website: www.lisasimonerichards.com Instagram: @lisasimonerichards LinkedIn: https://www.linkedin.com/in/lisasimonerichards/ Free download: www.theperfectpodcastpitch.com

Have you been struggling with getting your Canadian private practice in front of more people? Are you looking for a way to dramatically boost your revenue? Do you want to light a fire beneath your visibility?  If you agreed with these questions, then definitely listen to this episode, because it's for you! In this podcast episode, I discuss everything to do with PR with Lisa Simone Richards.  From the value of engaging with different media forms, to how to increase the visibility of your Canadian private practice, and more –  tune in for a run-down and re-cap of the essential basics of boosting the PR of your Canadian private practice.  MEET LISA SIMONE RICHARDS Lisa Simone Richards is a publicist for doctors and health professionals who want to become regular guest experts on TV, top-rated podcasts, and other major media. After working with her, Lisa's clients are recognized as industry thought leaders, add an extra comma to their annual revenue, and increase their ‘IT' factor with a sold-out brand. Learn more about Lisa on her website and LinkedIn profile.  In this episode:  What is PR?  The power of PR  Content versus visibility  How to create new leads every day  PR strategies for Canadian counsellors  What is PR?   Simone explains three different types of media:  Social media: this is the platform where you make your practice footprint in the digital scene Paid media: these are your Facebook and Instagram ads, or any type of paid advertising.  Earned media: you get onto somebody else's platform to share your message, like being a guest on a podcast or being featured in a magazine.  The power of PR The point of publicity is not to get paid because it's actually about the exposure, that's the true value.  To be seen and put the name of your Canadian private practice out there in front of hundreds, thousands (or hundreds of thousands) of people is like putting your practice on a rocket launch!  Content versus visibility Most Canadian private practice therapists focus their efforts solely on creating great content, but in the process, they may miss the mark on boosting their visibility.  Content is what you put in front of your existing audience, which are the people who already follow you, and it is known that the algorithm doesn't show your content to 100% of your followers in any case.  How to create new leads every day  The principle of building new leads and connections with a prospective audience is to work with intention: what is the purpose of getting visible?  Lisa's ABCs of visibility:  A: Awareness  B: Buzz  C: Credibility  Even though you probably want to hit all-systems-go on each aspect, you are still a Canadian private practice owner and probably already have a lot on your plate. Therefore, just pick one to start on and get comfortable doing it.  Figure out what the best use of your time and energy will be, and where you will get the most return, and do it until you feel confident to try the next step.  Lisa's top tip: to really hit home with potential clients and to get them to convert, be fast and easy. Be quick with responding to queries and questions, and easy for them to find answers or book an appointment with you.  Reach out to different media outlets in your area to see who would be open to forming a PR relationship with you to represent your Canadian private practice.  Connect with me: Instagram Website  Resources mentioned and useful links: Ep 50: Ashleah Wilson: The Power of Storytelling in Marketing  Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Learn more about Lisa on her website, LinkedIn, Twitter, and Instagram profiles  Get Lisa's freebie Guide to Getting on Television!  Rate, review, and subscribe to this podcast on Apple Podcasts, Google Podcasts, Stitcher, Spotify, Amazon, and TuneIn 

Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere. Through her free workshops, masterclasses, and mentorship program, she gives you insider secrets on how to get exposure and reach more people without spinning your wheels on social media or wasting money on Facebook ads. On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube. To find out more about Lisa and her programs, check out her website: https://www.lisasimonerichards.com/. You can also connect with and follow Lisa on LinkedIn: https://www.linkedin.com/in/lisasimonerichards/ ******************************************** Want to learn how to attract, hire, and retain top-tier employees? Interested in learning how to scale your business to increase revenue and profit while working less? Then join my Business Success Mastermind group. A new cohort is starting. Now accepting applications: https://ib4e-coaching.com/mastermind ******************************************** Please support this podcast: https://ib4e-coaching.com/podinfo #leadership #leadershipcoaching #business #success #lisasimonerichards #visibility #PR #earnedmedia ******************************************** If you like this podcast, consider supporting the effort. Every little bit helps. Thanks.

Do you want to reach new potential clients? What are 10 quick ideas on building your exposure? How healthy is your media mix? In... The post How to Increase Your Visibility with Lisa Simone Richards | MP 119 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

In this episode, we're talking with Lisa Simone Richards, PR visibility strategist for online coaches who want to get seen everywhere. If you're trying to increase your brands visibility, The Marketing Strategy You're Probably Not Using will help you reach your intended visibility. LINKS MENTIONED IN THIS EPISODE:RankIQ: https://smartinfluencer.com/rankiqIntern Strategy Course: https://smartinfluencer.com/internstheperfectpodcastpitch.comHARO7 pillars of perfect pitch @lisasimonerichards = DM for them********************************DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to  provide you with valuable content. Thank you for your support!********************************FULL SHOW NOTES: https://thesmartinfluencer.com/the-marketing-strategy-youre-probably-not-using/JOIN OUR COMMUNITY:https://www.facebook.com/groups/214681812013517https://www.instagram.com/thesmartinfluencer/

Lisa Simone Richards is a PR & Visibility Strategist for coaches who want to get more eyes on their business. Through her free workshops, masterclasses and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning your wheels on social media or wasting money on Facebook ads. Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more. On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube.   Check out Lisa's program about online credibility here: https://www.theonlinevisibilityaccelerator.com/ova-lite-sp

Episode Summary: Today, I'm talking to business coach, Rick Mulready, about how to have success as an online entrepreneur or blogger. Rick says you need to start where you want to go and work backwards. For Rick, this was to make $1 million. If you know that the riches are in the niches, it's important to focus on creating specific content (blog posts, social media posts, a podcast, etc.) that attracts your ideal customers to you. Other strategies Rick recommends: Test your ideas regularly to make sure what you are offering is what your audience wants Interview your past clients to get their feedback and insights It's not enough to just have a great product or service; you also need to have the right mindset and be able to deal with failure productively If you want to grow a successful blog or business, without burning out, this episode has some great nuggets of wisdom. Come to My Digital Product Live Training on Oct. 6th at 1pm CT Before I launch into the episode, I need to ask you a question. Are you feeling burnout? Are you feeling like you are a slave to the algorithms and they're constantly changing. And it gives you anxiety then please come to my workshop on October 6, where I'm going to show you how easy and necessary it is for you to build your digital product empire even if you have no idea what to sell. My goal with the workshop is to show you how to use social media and Google to your advantage. So, you can make more money by selling your expertise directly to your audience. And once you get it going, there's no ceiling to this new way to monetize. So, put your financial fate back into your own hands. I'm going to show you how. This is especially for bloggers who feel like they are running themselves ragged. Head to empire.milotreecart.com and sign up $10, October 6, 1pm Central Time and I can't wait to see you there. Show Notes: New $10 WORKSHOP – Oct. 6th – How to Turn on a New Income Stream MiloTreeCart MiloTree Pop-Up App Rick Mulready The Art of Online Business Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Amy Porterfield Pat Flynn Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Other Blogger Genius Podcast Episodes You'll Like: How to Up Your Price with Josh Elledge 14 Simple Tips to Grow Your Audience with Lisa Simone Richards 8 Best Tips on Selling and Why You Need This NOW! with Jillian Leslie Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

Are you not growing on social media? Or worse … are you not getting clients on social media? This likely has something to do with your visibility strategy. You need to be getting in front of NEW audiences in a way that builds trust quickly so you can see the fastest conversion possible. (The truth? Social media is awesome for so many reasons, but it isn't the best for getting discovered by your target audience ASAP.) Lisa is a PR strategist who pitches to 10 podcasts a week to grow her business. The craziest part? It only takes her 30 minutes a week… (yep, you read that right.) In this episode you'll learn… Her formula for finding ideal podcasts to pitch to without doing any market research How to know how many podcasts to pitch to for the results you want The perfect pitch and what needs changing every week so it feels personal to who you're pitching to Go-to PS strategies to ensure you get a response ….and WAY more. You will DEVOUR this episode and all the goodness that Lisa shares.  Lisa also shares her Perfect Pitch Template which I just love! Here's the link to download yours: www.theperfectpodcastpitch.com 

#151: Have you ever felt like your message is unclear and all over the place, you're posting content but it's not converting to clients, or perhaps you want to put yourself out there but you just don't know how? Creating and growing a brand can be tricky, but it doesn't have to be. Today's guest Lisa Simone Richards, PR and Visibility Strategist for online coaches who want to get seen everywhere! Through her free workshops, master classes, and mentorship programs, she gives you the insider secrets on how to get exposure and how to reach more people without wasting time or money on social media. Lisa, who prefers to pet ALL the dogs, is perhaps the only person we know who enjoyed a tasty snack of cocktail shrimp while exchanging her vows! If you're looking to increase your visibility in the social media world, Lisa will be sharing her pro tips today with her easy to remember ABC's of Visibility method. CLICK HERE FOR MORE!

Ready to take your business to the next level? Wondering the best way to do that without wasting time or money? Today's episode is bringing the facts and none of the fluff. Meet my guest: Lisa Simone Richards is a publicist for high-six, and seven-figure coaches, authors, and speakers who want to become regular guest experts on TV, top-rated podcasts, and other major media. After working with her, Lisa's clients are recognized as industry thought leaders, add an extra comma to their annual revenue, and increase their ‘IT' factor with a sold-out brand. On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube. You'll hear the proven concepts to reach more people and increase your sales confidently. Free guide: www.theperfectpodcastpitch.com Instagram: @lisasimonerichards Links + Resources: ✨ Let's connect on IG--> instagram.com/kris10edwards_ ✨ Free Guide to Accelerate Your Business—> https://subscribepage.io/accelerateguide ✨ Work with Me--> www.kristenedwardsspeaks.com/ ENJOYING THE PODCAST? Follow/Subscribe, rate this show, and share it on social media too! --- Support this podcast: https://anchor.fm/coachkeds/support

This amazing episode with PR and visibility strategist Lisa Simone Richards is all about getting visible and how you can do it yourself! About Lisa Simone Richards Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere. Through her free workshops, masterclasses, and mentorship program, she gives you insider secrets on how to get exposure and reach more people without spinning your wheels on social media or wasting money on Facebook ads. On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube. Through the episode, Lisa and I chat about the ABCs of PR which really made me think about my own visibility journey, where I've excelled, and where I could improve. Listen to the full episode for the juicy Ah-ha moments during our chat.  Lisa shares why you want to have a healthy media mix so that people can consume their content to their preference, and how you can get free exposure!  If you're looking to get your business noticed, this episode is for you! Getting that first hit is gonna be the hardest. You're gonna send a pitch out. You're not gonna get a response. It'll get deleted. You're gonna feel disheartened. Don't stop there. The first pitch is the hardest, but once you get a feature, a media snowball starts to roll from there. Lisa Simone Richards You can connect with Lisa on Instagram @lisasimonerichard or on her website theperfectpodcastpitch.com. You can also learn the best way for YOU to get visibility online as a coach at www.lisasimonerichards.com/quiz.   Join our Designer Meet-up Facebook group here: https://www.facebook.com/groups/386543625374544 Want to be the first to know when my signature process building course is coming back? Join the waitlist here: https://rebeccahay.com/powerofprocess/

Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere. Through her free workshops, masterclasses and mentorship program, she gives you the lather-rinse-repeat formula for more visibility, without spinning on social media or wasting more money on Facebook ads. Her clients go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status by getting featured on major media like FOX, NBC, Forbes, Inc., and more.) MUST-HEAR MOMENTS: - How mulitpassionates can achieve consistent visibility, without overwhelm - Lisa's simplified publicity plan to attracting more clients - The ABC's of your publicity goals And more! RESOURCES: - Learn the best way for YOU to get visibility online as a coach at www.lisasimonerichards.com/quiz - Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor SHOW NOTES // shexshines.com/podcast CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines TEXT US // 215-608-3002

Are you struggling to get more eyes on your coaching business? Do you feel like the market is too saturated as a new or aspiring coach? Getting your business seen by your ideal clients can feel like a daunting task, especially with all of the different marketing options out there. So what can you do to grow your business & get more clients without feeling overwhelmed?Today I chat with Lisa Simone Richards, a PR and Visibility Strategist for coaches, about how new coaches and business owners can increase their visibility and get more eyes on their brand. Lisa shares her top tips for getting started, including identifying your business goals, understanding your audience, and utilizing different platforms to reach them. She also talks about the importance of being yourself and staying true to your values.If you're looking to increase your visibility and get more exposure to your business, this episode is for you!Join us as we discuss:(1) What inspired Lisa to become a PR and Visibility Strategist(2) The importance of visibility as part of your growth strategy(3) How to get started with different visibility strategies that feel authentic to you(4) How to overcome imposter syndrome as a new coach(5) How to use your skills and knowledge to stand out from the crowd(6) Lisa's biggest piece of advice for new coaches starting out in your businessResourcesConnect with Lisa:Website: https://www.lisasimonerichards.com/Instagram: @lisasimonerichardsLinkedIn: Lisa Simone RichardsFREE Visibility Quiz: https://www.lisasimonerichards.com/quizWant more tips to help you launch & grow your online business? Click here to join the FREE Quit Your Job, Sis Facebook Community!For more inspiring content that will help you up-level in your life & biz, follow me on Instagram @lindsaymhanson. Use #QuitYourJobSis to show you're listening!Small Business Insights with Laura FisherBack Office conversations with business owners on what it takes to start & run your own.Listen on: Apple Podcasts SpotifySupport the show

PR is a topic that's long overdue for an episode on The Ambitious Introvert®. It's such a powerful tool to boost our credibility, reach ideal clients or just optimise your brand!The stunning Lisa Simone Richards, expert in all things PR, is sharing how it can help introverts get noticed in ways that they maybe haven't considered. We discuss her Perfect Podcast Pitch, how to get earned media and leverage other people's platforms, and highlight the difference between content and visibility.Lisa has so much value to offer in just one episode, don't miss out!Topics discussedNot being scared of PR as an introvert, and how to leverage other people's platforms to get ourselves knownSamples of the Perfect Podcast Pitch (and why getting this part right is so important)Changing the angle of your pitch from ‘I, Me or My' to ‘your audience would love to learn about this topic and here's what I can show themThe ABC of Visibility (and how to use it to help you land more features)Developing a thicker skin to potential rejection by using a ‘game' style mentalityCONNECT WITH EMMA-LOUISE:Website: http://www.theambitiousintrovert.comInstagram: https://www.instagram.com/ambitiousintrovert/LinkedIn: https://www.linkedin.com/in/ambitiousintrovertFacebook Group: The Ambitious Introvert® NetworkTHIS WEEK'S GUESTLisa Simone Richards' book recommendation https://12weekyear.comhttps://www.helpareporter.comConnect with Lisa Simone RichardsDownload the Perfect Podcast Pitch template at www.theperfectpodcastpitch.comWebsite: www.lisasimonerichards.comInstagram: www.instagram.com/lisasimonerichardsFacebook: www.facebook.com/groups/buildyourauthorityonlineFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe' and share it with other Ambitious Introverts who'll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTIf sales are sloooowwww and you don't know why (because you're trying ALL the things) my Simplified Sales Intensive could be the exact thing you need. You, me and a 2hr deep dive into your sales strategy, diagnosing the exact problem and creating a solid plan to make ‘I'll send you the invoice' your new favourite saying! (Limited to 2 per month) https://theambitiousintrovert.thrivecart.com/simplified-sales-intensive/Interested in working with me 1:1? Hop on the waitlist and you'll be the first to hear when spots open up (bonus - you get access to my brain in personalised monthly Q&A coaching in the meantime) https://bit.ly/2QQAwcxBrand new to business and need support laying those oh-so-important foundations? Start Up to Scale Up was designed for Ambitious Introverts just like you! Join the waitlist to be notified when the doors open again 

EPISODE 116 Do you feel like you're getting lost in the noise and that you keep spinning on social media and not getting anywhere? Today I am talking with Lisa Simone Richards, who is a PR & Visibility Strategist, about how you can build visibility and authority, even if you are a new podcast manager. We discuss specific strategies you can use to increase your visibility, create leads to new clients, and establish yourself as an expert. We talk about how your intentions affect your success, how to pitch better, what experience you need or don't need, and shifting your self perception. Finally we discuss Lisa Simone's lather, rinse, repeat method. Through her free workshops, masterclasses and mentorship program, Lisa Simone Richards gives you the insider secrets on how to get exposure and reach more people without spinning on social media or wasting more money on Facebook ads. Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more. In this episode, we cover: - Who Lisa Simone Richards is and what she does - The outer game and the inner game - How much experience do you need before putting yourself out there - Pitching to popular and/or exclusive podcasts - 3 general categories of media and how to use them to promote yourself - Creating a self-perception shift - Integrating a content media mix - Paying for exposure vs getting paid - Lather, rinse, repeat method - Personalizing your pitches If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass SHOW NOTES: https://laurenwrighton.com/episode116  

You guys, I can't even begin to say how phenomenal this conversation with Lisa Simone Richards was. I've been building an online business for more than four years and have been studying various PR and Marketing strategies for the length of that time, and I still learned some fantastic tips that I plan to use in my own business. Be sure to pull out your favorite note taking tools before you listen in! Lisa is a PR and Visibility strategist for online coaches who want to get seen… everywhere!  Through her free workshops, masterclasses and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning on social media or wasting more money on Facebook ads. She was on fire in this conversation with all of the tips and tricks she shares for bolstering your earned media in a way that's quick, easy, and won't break the bank. She even shares her very own visibility strategy that she's using in her business.  If you've been trying to find ways to become more visible and be recognized as the authority you are in your industry, listen in and start taking action today! Highlights from This Episode: Learn the three different types of media and why earned media is the most important when it comes to visibility that generates ROI.  Lisa shares 10+ ways to start earning more free media mentions. Everything from writing guest blog posts to submitting to publications for interviews, to guesting on podcasts, and everything in between.  Learn why YOU should be the one sending your pitches, especially if podcast guesting is your desired visibility strategy.  Lisa also provides several different strategies for researching podcasts you want to pitch to and how to go about tracking your overall success rate.  Hear some quick and dirty math on how visibility directly impacts the bottom line in your business. Both directly in the amount of money you make, and indirectly in the relationships you build. Captivating Quotes from this Episode: There are some really big powerful positives to social media. But when we look at some of the detractors, creating all that content is the number one thing people tend to be feeling frustrated about the amount of time they're spending creating content. Sure, they may get some likes, or they may get some comments, but it's not actually turning into qualified leads and actual sales. There's a difference between saying hey, look at me, I'm awesome and trying to sell someone on your awesomeness. Versus the third type of media I'll talk about which is earned media where you have somebody else giving you credibility saying hey, look at them. They're awesome. So earned media is the type that I don't think as many online business owners are familiar with. Nor do they know that it's easy for them to access. So when we're talking about earned media, this is leveraging somebody else's platform. Knowing who you are as a person and then knowing the purpose of the visibility that's going to help inform what is the strategy It would make sense for you. I find my most qualified leads do come from podcasts, if somebody has invested 30, 45, 60 minutes in listening to me talk about visibility, they're coming away as a warm lead, they hop onto my email list, learn a little bit more and then typically want to learn how they can go further in a relationship with me. I swear I could give somebody Oprah's email address and the best pitch in the world. And they may not hit send on it because they don't feel worthy of that visibility or their imposter complex is telling them that they can't do it. So we actually spend some time working on building up that confidence so that you're able to take these tools and put yourself out there. You could be the absolute best at what you do. But if people don't know that you exist, they can't work with you.   Links: https://www.finallygetthewordout.com (Get the Word Out Workshop)...

Lisa says that growing beyond your audience is vital to the life of your business.Clients will say, "I feel like I'm constantly creating content for social media, but I'm not seeing it convert. I'm not getting more sales. I feel like I'm doing things over and over on this hamster wheel."Lisa tells them, "There is a huge difference between content and visibility content.It is so important that we're showing up, that our audience can get to know us, but we have to remember that content is only seen by the people who already follow us."Our content nurtures the people who are already there, but a visibility strategy will help us to grow and bring more people into our ecosystem.HOW CAN YOU GROW YOUR AUDIENCE?Lisa says that you can grow your audience using paid ads, but that can get expensive very quickly. Instead of worrying about FB/IG ads, you can get your name out there and be more visible by borrowing other people's audiences.This is called "earned media". Lisa says this essentially, "leverages other people's platforms showing up with value so that you can get access to their audience.Many entrepreneurs aren't utilizing earned media. But this is one of the fastest and least expensive ways to grow your audience. Earned media can be something as simple as guesting on someone's podcast or in a group, writing an article or going live with another contemporary in your field.WHAT STEPS CAN I TAKE TO GROW MY AUDIENCE?ABC's of Audience GrowthA: Awareness - Get in front of the person who has the ability to hand over their credit card.B: Build Buzz - Get a lot of people talking about you and your launch, product, upcoming offer, service. This isn't just you posting about it once, this is over and over again from many people.C: Credibility - Build credibility so that your name is being said in the right circles by the right people. You want to be seen as the "go-to" person to solve their probelm.Learn even more by listening to the episode or by connecting with Lisa below.www.britbennion.com/114Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

In the creative business world today, being present online is really important. You already know this, right? Having a website and a strong social media presence are a huge part of our daily work - clients find us here, we connect with fellow business owners here. We showcase our work and who we are online.And yet, there is a big opportunity for online visibility that I think a lot of us are missing. Thankfully, I have an incredible guest today who is an expert on getting noticed all over the internet and growing your following and business as a result. In this episode, I'm talking with Lisa Simone Richards about how to get more clients by leveraging your online presence via publications.  Click play!RESOURCESLisa Simone Richards' WebsiteHow to Get Visibility: THE QUIZFollow Lisa Simone Richards on Instagram

What's the secret sauce for more exposure?

If you're ready for more people to know about you, your message, or your business, pitching opportunities in front of other people's audiences has the biggest bang for your time buck. Lisa Simone Richards walks you through the pillars of a perfect podcast pitch and the big no-no's that will get you a big fat NO. Key Takeaway Content is about nurturing people who've already found you. Visibility is about growing the number of people who know you. You need both in your business We talk about How social media, ads, and visibility should work together The pillars of a perfect podcast pitch (spoiler alert - these work for any visibility pitch) The test you need to run on all your pitches before you hit send Handling rejection like a pro How to pick the best visibility platform for you and your business Links https://www.finallygetthewordout.com/?fpr=diane55 (Join the Get The Word Out (FREE) Workshop) To read the transcript and explore other episodes go to https://dianemayor.com/160 (dianemayor.com/160)

This week's episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day's Signature Coaching Program the Winners Circle.  Kris Ward who helps entrepreneurs to stop working so hard interviews, Lisa Simone Richards. Lisa Simone Richards talks to us about PR and our small business!  It's a fast conversation with huge value bombs! You really don't want to miss this one! Learn:  -The #1 mistake make small business owners make when they're trying to get exposure- Why it's so important to use a media mix- How to climb the PR ladder and draw big attention to your small business.And MUCH more!!  Win The Hour, Win The Day Winners Circlehttps://www.winthehourwintheday.com/winners-circle-masterclass  Win The Hour, Win The Day! www.winthehourwintheday.comPodcast: Win The Hour, Win The Day PodcastFacebook: https://www.facebook.com/winthehourwintheday/LinkedIn:  https://www.linkedin.com/company/win-the-hour-win-the-day-podcast  You can find Lisa Simone Richards at:Website: https://www.lisasimonerichards.com/Perfect Podcast Pitch: https://www.theperfectpodcastpitch.com/podcast-pitchEmail: lisasimone.richards@gmail.comLinkedIn: https://www.linkedin.com/in/lisasimonerichards/Facebook: https://www.facebook.com/groups/buildyourauthorityonlineInstagram: https://www.instagram.com/lisasimonerichards/  Win The Hour Win The Day  https://www.winthehourwintheday.com

Looking for new ways to get in front of your ideal client?On today's episode, I am sitting down with Lisa Simone Richards to help you do just that. Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere.Through her free workshops, masterclasses and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning on social media or wasting more money on Facebook ads.Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more.In today's episode you'll learn:The 3 levels of the “Ladder of publicity”Why you need to get down with OPPThe best way to pitch yourself (and how it worked for Lisa!)Definitely download the Perfect Podcast Pitch Formula at www.theperfectpodcastpitch.com and find Lisa on IG at @lisasimonerichardsWhen you finish listening, I'd love to hear what you think! Take a screenshot of you listening on your device, share it to your Instagram stories and tag me, @jess.oconnell_! Or join us in the Facebook group to share your takeaways! Or slide into my DMs, I'd love to hear what your biggest takeaways are! Subscribe and Review!Thank you so much for tuning in, and see you here next time on The Quantum Course Creator Podcast!! Make sure you're subscribed so you're the first to know as soon as new episodes drop, and to get access to exclusive bonus content we reserve only for our subscribers.When you leave us a five-star review, we might feature it on an upcoming episode and give YOU a shout-out right here on the show! Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you love most about the podcast. Your reviews really do help people find the show, and I LOVE hearing from listeners like you!Follow us!www.jessoconnell.comhttps://www.instagram.com/jess.oconnell_/https://www.facebook.com/groups/thelaunchfixpodcast

Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere. Through her free workshops, masterclasses and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning on social media or wasting more money on Facebook ads. Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more. On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube.   Here's what we covered on the episode:   How Lisa Got Started in Public Relations + Starting Her Own Business  Today Lisa is here to talk about public relations and press, which is a topic we haven't really covered on the show yet  When Lisa first learned about public relations, it was 2002, and she was in her first year of college – she became interested because Samantha Jones on Sex and the City made PR look super fun Right after college, Lisa worked for a beauty company; she also interned at Fashion Magazine and worked at a few fashion agencies where she would be behind the scenes at various shows or working designer suites during film festivals Eventually, Lisa moved into the agency world, where she had more corporate clients like Staples, Crayola, and Virgin Mobile  In 2009, Lisa got a taste of working with small businesses and entrepreneurs and fell in love with how much influence and impact she could have versus being a cog in the wheel at an agency  Lisa shares that she was able to help one company she worked at for four years grow from 30 locations in Ontario to over 100 across Canada and help take the company's revenues from $400k to over 4 million a year  Now in 2022, Lisa loves teaching creatives and online service-based business owners how to get earned media opportunities, how to get interviewed on people's television shows, podcasts, newspapers, magazines, and websites  Your ideal client is hanging out somewhere; Lisa helps show people how they can get access to that place, figure out who they need to know, come up with a creative message and get free access to their ideal clients while getting an endorsement at the same time  When Lisa started her business as a side hustle in 2015, she was running a PR agency called Vitality PR & Communications – what she saw in the market was people wanted to work with PR agencies, but their prices were set very high, and that wasn't realistic for up and coming, new business owners  Through Vitality, Lisa offered 3-month PR packages at a fraction of that cost – so clients could get access to exposure, get up and running, and then they could choose if they wanted to re-sign or not  Lisa wanted to have more impact, scale, and leverage, so she moved from the agency model into doing one-on-one coaching, group mentorship programs, and having courses – and shares that she still has all those things today, but what is fun is now she's starting to revisit the agency model  The differentiator before for Lisa was having shorter retainer plans, and now they have a 6-month model where they also train an in-house team – Lisa says it's like the publicists showing you the secrets that other publicists don't want you to know  Tips for Showing up Like a Pro + ABCs of Visibility  Lisa recommends that if you don't have a full media kit on your website, at least have a shareable Dropbox or Google folder with certain assets in there like, high-resolution images and headshots, and your bio Before you start going out for outreach, Lisa says you'll want to get really clear on your messaging – what is that lather-rinse-repeat message that you can use over and over again Lisa shares that she likes to work with clients on the messaging – she gets to work with a lot of very talented people who come to her with complex ideas and messaging, and then she gets to help deliver it in a way that will be consumer-friendly  The story of when Lisa worked with identical twin chiropractors in 2015, and they wanted to do a piece on what happens to your elbow and wrist alignment when you take a selfie and how Lisa worked with them on making that message interesting for consumers How Kim Kardashian was in the UK and took 1,500 selfies that week, so all of a sudden, they were able to change it into a story about what happens to your elbow and wrists when you take 1,500 selfies like Kim Kardashian – that's when it got picked up by national news, local radio and a magazine  Lisa wants to understand what a person's business goals are, so where she starts with that is what she calls the ABCs of visibility; are you looking to build A) awareness, B) Buzz, C) Credibility – understanding which one of these you are trying to achieve will determine the types of places that make sense for you to be seen Another thing Lisa likes to check in on is who are her clients and what are they comfortable with – someone who is introverted may not want to speak live at a conference or  be on national television – so really understanding a person and where they are going to shine helps Lisa decide where they should get started as well  Lisa shares that it's easy to have relationships in the industry, but they are not necessary - if you want to be on Good Morning America, for example, figure out who the segment producer that covers the topic is, send them an email with a good idea – it doesn't need to be harder than that  Easy Ways to Achieve Visibility + Lisa's Offers  Why you should have a healthy media mix for your audience when it comes to reading content, listening to content, or watching content   When it comes to written media, instead of writing on your website or doing a blog post, Lisa says you could do a guest blog post on someone else's site or go to Google and search write for us + your industry, and you will get websites that are looking for people to write on that topic, so you can put your content out where people are actually looking for it­­  For audio content, Lisa says you could be interviewed on podcasts, radio, or co-host rooms on Clubhouse Moving to visual content, you could be interviewed on a local morning television show, go live in someone else's Facebook group or Instagram, you could do a guest training in someone's mastermind, or speak on live or virtual stages  How imposter syndrome happens to everyone no matter what stage they are at in their business and how Lisa encourages her clients to write a not so humble brag sheet to help build confidence – grab a pen and paper; write down how much time and money you've invested in your specialty, and think about the results you've achieved  Lisa talks about the transition she went through in her business and says if you are going through a transition in your business, an easy thing to do is to take control of the platforms you own – update your profiles, and send an email to your list sharing your transition into your new niche When you are transitioning in your business, Lisa shares that you might have to start from scratch and build your brand according to your new niche – think about the new podcasts, stages, and websites it makes sense to be seen on and start positioning yourself for those opportunities so you can get in front of the right people Lisa's super deluxe package is for service owners who want to done-for-you PR services who don't want to be paying the agency endlessly on retainer – a 6-month package where Lisa does their PR and also trains someone on their team to be able to bring it in-house Where Lisa tends to work with most of her clients is inside her 6-month mentorship program, where she teaches everything she's learned in her 20 years of experience  How Lisa has a few entry-level courses on podcasting or getting on television where people can go through automated modules and teach themselves how to get publicity    Lisa shares that she used to offer a 30-day program but realized that doing it all for people to a certain degree keeps her up at night, so she doesn't offer that anymore – she's learned that she can come up with an amazing PR strategy and hand it off to someone on her team to execute  Although it's great we can now own our social media platforms, Lisa cautions us that our social media content is where we are nurturing our existing audience - It's not the same as visibility, which is why it's so important to get on other people's platforms to increase visibility and get lead generation A line Lisa learned and loves is “don't change your talk, change your audience” – get clear and consistent with your message and put it in front of new people over and over again because for those people, it's going to be the first time that they hear it and if they think about working with you, they will research and Google you, and a consistent message will instill trust  I talk about my business transition and the 3 things I want to offer, and Lisa comments on how I could package my 3 steps and position my message or how I could break down step 1 in-depth and help clients get little wins so when they want to keep going, they come back to me for step 2 and 3  How sometimes simplifying your process is better than overloading your audience with a bunch of content  After listening to this episode, Lisa encourages everyone to write down one thing they took away from the episode that makes sense for them and put it into practice  If you head over to Lisasimonerichards.com/quiz, there is a quiz called ‘How should I get visibility as an online Coach' – based on your answers, Lisa will share 1 of 5 ways to start getting visibility and send a training video so you can get started     Links mentioned:   Lisa Simone Richards Website   Get Clients From Podcasting Course   How Should You Get Visibility Online as a Coach? Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!

In this episode Misty discusses how important it is to let people know what you do if you want to make money in your business. She is joined by Lisa Simone Richards, PR and Visibility Expert this week to discuss ways to get your business noticed without spinning your wheels on social media or paying for ads.

Being the best kept secret is hurting your business and killing your confidence. Let's talk about the ABC's of visibility and how to start using the ladder approach to getting known and seen by your ideal clients. Today I had a conversation with Lisa Simone Richards, a PR & Visibility Strategist for online coaches who want to get seen everywhere. Through her free workshops, masterclasses and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning on social media or wasting more money on Facebook ads. Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more.   To learn more about the guests on this episode: Lisa's Website: www.lisasimonerichards.com Special FREE program we mentioned:   Special GIFT for my listeners     Links and resources to connect with Laurie-Ann: Grab the FREE resource Go from Unknown to Visible  Follow me on Instagram https://www.instagram.com/laurieann.murabito For more about me and what I do, check out my website at https://www.speakandstandout.com

What's in this episode:Three ways for getting yourself out there: paid media, social media and EARNED mediaWhat is earned media aka using other people's networks to your advantageSome of the biggest PR myths DEBUNKED, including:PR is just advertising, PR is not good for generating sales, PR is only useful when you have a very unique brandHow to identify whether PR is for your brand or notAn overview of some the hottest PR trends in 2022 Some PR pro tips for complete beginners  and more! Connect with  Lisa Simone Richards Get the Word Out Workshop www.finallygetthewordout.comPodcast Pitch Templatewww.theperfectpodcastpitch.com   How Should I Get Visibility as an Online Coachwww.lisasimonerichards.com/quiz Connect with SonjaSell more in your your coaching business, live Masterclass:https://www.sonjamartinovic.com/YourWinningNicheWebsite: https://linktr.ee/sonjamartinovicEmail: sonja@pursueyourtrueself.com

Ever feel like you're on a hamster wheel with your content and your visibility? Like what you're doing isn't working because you're not seeing the growth you expected?   What worked a few years ago doesn't work anymore when it comes to online visibility. Thankfully there's another way.   This week on the podcast, I'm welcoming back visibility pro Lisa Simone Richards about how to get the visibility you want and need and what to do once you have it.   Lisa and I share where your next visibility opportunity will come from, how to generate 1200 new warm leads on repeat, and what to talk about when you do get visibility. Tune in because we have a special tool we're sharing with listeners and we'd love for you to be a part of it!   Mentioned in This Episode Smarter Content, More Exposure - register now! Episode 124: Leveraging Other People's Audiences About Lisa Simone Richards Lisa Simone Richards is a publicist for online coaches who want to get featured in magazines, on stages, TV, podcasts and other major media. She helps them go from invisible to in-demand with strategies that help you build your business by leveraging the audiences of others. She helps her clients get the kind of credibility that has people running to work with you. When she's not shooting national TV segments or working with editors on magazine features, you can find her swinging a kettlebell, exploring local restaurants and petting every dog she walks by.

EPISODE SPONSOR:  CHIKMEDIA CHIKMEDIA is a brand management firm started by award-winning women and they create unforgettable marketing campaigns that blend traditional marketing with truly impactful digital marketing tactics to make your stuff memorable! Their clients start out as brands and they become SUPERSTARS! Are you going to be next? Visit the website. Lisa Simone … Continued

What exactly is visibility? It's a word we hear in the online space all of the time. But that doesn't mean we truly understand what that word means. Here's a hint, you don't have to rely on social media!  In today's episode I am chatting with Lisa Simone Richards and she drops some nuggets via her ABC's of visibility that you don't want to miss. Lisa also talks about the importance of humble beginnings and how you can properly leverage other people's audience to increase your visibility in a very intentional way.  Links mentioned in this episode: Connect with Lisa on Instagram @lisasimonerichards Grab Lisa's Perfect Podcast Pitch Template Connect With Me Online: Follow Me On Instagram: @the_shannonbaker

Today I'm interviewing publicist and visibility coach, Lisa Simone Richards, to talk through 14 simples tips to grow your audience. What it all boils down to is how can you get yourself in front of new people who want to hear your message? Lisa shares so many great strategies like: How to find visibility partners where you can both gain a "win" from partnering How to lean into trends to get your content found How to get onto podcasts so you can find new audiences How to get the attention of traditional media If you are trying to grow your audience and visibility, so you can grow your traffic, social media presence, and make new sales, this is the episode for you! Show Notes: MiloTree Easy Payments EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! MiloTree Pop-Up App Lisa Simone Richards The Perfect Podcast Pitch Hunter.io HARO Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Other Blogger Genius Podcast episodes to listen to: She Tripled Her Blog in Less Than 3 Months Doing This… with Anina Belle Giannini Pinterest Still Drives Traffic if You Know These Things with Amy Ford How To Grow a Successful Business as a One-Woman Show with Lisa Steele Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

Lisa Simone Richards is a PR and Visibility Strategist for online coaches who want to get seen everywhere. Through her free workshops, masterclasses and mentorship program, Lisa gives you the insider secrets on how to get exposure and reach more people without spinning your wheels on social media or wasting money on Facebook ads. Listen to learn the “ABCs of Visibility” with a lot of practical advice on growing your personal or business brand without having to be a content machine. Download Podopolo here to keep the conversation going in the Wings comments section and invite your friends to connect around podcasts recommended to you by what interests and inspires you.

Why has your current marketing fallen short in landing you the media attention and buzz you hoped for?Imagine if you could grow a business AND your following with more ease by borrowing from other people's audiences.Today's guest, Lisa Simone Richards knows how to help you get seen everywhere online (without spinning your wheels on social media content) and she's here to share her secrets.BY THE TIME YOU FINISH LISTENING, YOU'LL WALK AWAY WITH: The step-by-step framework to build awareness, buzz, and credibility as you grow a business and increase your followingThe surprising marketing insight you need to be aware of before saying yes to any media opportunityWhat the “ladder of publicity” is and how it will help you grow your audience faster (without endless social media content!)If this episode inspires you, leave a review and share your biggest takeaway with me. And while you've got your phone out, make sure to follow me on Instagram @thecourtneyelmer for more quick tips on how to streamline your business systems and spend more time in your zone of genius.Instacart - Groceries delivered in as little as 1 hour. Free delivery on your first order over $35.

Lisa Simone Richards is a PR & Visibility Strategist for coaches who want to get more eyes on their business. Through her free workshops, masterclasses and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning your wheels on social media or wasting money on Facebook ads. Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more. On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube. Find out more: https://quiz.tryinteract.com/#/5e1e261960a76d0014869a7e/ https://finallygetthewordout.com/

Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere. Through her free workshops, masterclasses, and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning on social media or wasting more money on Facebook ads. Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry, and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more.   In this episode, we talk about how to identify what type of media is best to reach your goals and how to climb the PR ladder at any stage of business. You will get pro tips for creating the visibility you need to grow your business and learn how Lisa is using her own strategies to reach new audiences.   Listen in to learn how to: → Create a healthy ‘media mix' - so that people can consume their content according to their preference - reading it, listening to it, and/or watching it → Get free exposure that positions you as an expert authority → Find opportunities that create awareness, buzz, and credibility - to support your business goals   CONNECT WITH SHANA Learn more about working with Shana - https:// shanadewitt.com Join the Visibility Challenge - https://shanadewitt.com/visibility-challenge   CONNECT WITH LISA Website: www.lisasimonerichards.com Instagram: https://www.instagram.com/lisasimonerichards/ Facebook: https://www.facebook.com/groups/buildyourauthorityonline Get Lisa's free podcast pitch template - www.theperfectpodcastpitch.com Take the quiz! - https://quiz.tryinteract.com/#/5e1e261960a76d0014869a7e/