The Children's Book Marketing Podcast

Join me for a conversation with author and content creator, Charnaie Gordon! We talk about the importance of having a blog and the long-term impact of consistently creating content. Plus, we discuss how children's book authors can extend their love for literacy into non-profit organizations that impact the community while also leaving a legacy. Here's what this episode covers: Why a blog may be your key to defining your impact as a children's book author Where you can begin with blogging and what's appealing to blog readers Why it's worth your effort to birth a non-profit that's a 501c3 How owning a blog allows your community of readers to see a different side of you Where opportunities exist for establishing relationships with brand sponsors Where do you want to stream the show? Click here to listen on Apple Podcasts If you want to listen on Spotify, you have the option to go here instead. And if you're more a fan of Amazon Podcasts, listen over there. This episode is brought to you by Content Prompts 365, which is exclusively for children's book authors. It's a simplified content calendar full of daily prompts for social media posts, and gives you over two dozen calls to action to include in your posts so that you engage with your readers. This is not platform-specific, so it's for you if you're relying on any social media account to put your children's book in front of the people that you believe will most likely be interested. If you struggle to find creative social media content to share, this is definitely something you'll want to get ahold of. Grab it here, so that you'll have interesting ways to connect with your readers staring today! What Listeners Are Saying Amazing “I'm grateful because as a new author I'm amazed at what I must do to be ready for my audience. Micaela, thank you for your platform in how to traverse this genre.” ~ A review shared by Lola Sapphire on March 13. 2022 If you were introduced to just one new idea as a result of listening to this episode, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children's book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers. It takes just 2 minutes. All you have to do is click here, scroll to the bottom to select five stars, and then choose ‘Write A Review.' And before you leave that page, if you haven't already subscribed to the podcast, please do. I want you to know first when new episodes release, since there's a chance you may miss out if you're not getting those pulled into your podcast feed automatically. Click here to subscribe to Apple Podcasts. Additional resources you may want to check out that were mentioned this episode: Check out the Here Wee Read Blog Listen to the Here Wee Read Podcast Other ways to connect with me Instagram Clubhouse YouTube

Here's what this episode covers: Where your message strategy begins, which is at your Brand Story Where you want your story to take the reader; so all things related to your children's boo What appeals to the reader, but not just any reader...Your Ideal Readers A dynamic resource that will make it possible for you to choose who's your Ideal Reader Isn't It Nice To Have Options? Click here to listen on Apple Podcasts If you want to listen on Spotify, you have the option to go here instead. And if you're more a fan of Amazon Podcasts, listen over there. This episode is brought to you by Content Prompts 365, which is exclusively for children's book authors. It's a simplified content calendar full of daily prompts for social media posts, and gives you over two dozen calls to action to include in your posts so that you engage with your readers. Plus, you get my top tools for making content creation and sharing easier. Don't just check the box and consider your content to be done, do it with intention by using this bundle of goodies to plan your content for weeks out. By the way, Content Prompts 365 is not platform-specific. It's for you if you're relying on any social media account to put your children's book in front of the people that you believe will most likely be interested. If you struggle to find creative social media content to share, this is definitely something you'll want to get ahold of. Grab it here, so that you'll have interesting ways to connect with your readers staring today! Rate, Review, and Subscribe Lights, Camera, Action “I have learned so much from this Podcast. There is a clear marketing plan that is giving. Oh and did I mention it's FREE. The host provides strategies to get your book noticed and print options. She thinks outside the box and challenges me to think bigger. I learned that my book is a business and I want to monetize it in every way possible.” ~ A review shared by Sincerelydionne.com on January 12, 2022 If this thought has crossed your mind as well, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children's book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers. It takes just 2 minutes. All you have to do is click here, scroll to the bottom to select five stars, and then choose ‘Write A Review.' Oh, and one last thing. If you haven't already subscribed to the podcast, I'd like to encourage you to do that today, too. I want you to know first when new episodes release, since there's a chance you may miss out if you're not getting those pulled into your podcast feed automatically. Click here to subscribe to Apple Podcasts. Additional resources you may want to check out that were mentioned this episode: The Blog Article I referred to that explains one of the characters in my children's book in detail. It's titled, "How The Title For My Children's Book Came Into Existence 25 Years Before It Was Published" Get Into Communications With Your Ideal Reader Using Content Prompts 365 Grab The Guide, 3 Simple Steps To Find The Right Readers For Your Children's Book Other ways to connect with me Instagram Clubhouse YouTube

Hi, I'm Micaela, host of The Children's Book Marketing Podcast. Welcome to Season 2, Episode 14. How you can save time with content creation using shortcuts that I use every day. The system and tools that will help you manage content creation and sharing. Why you must resist the urge to be everywhere at once on social media. When to release your content so that you get the greatest visibility from your readers. Ways to follow through with your responsiveness to get good engagement after you share on social media. Click here to listen on Amazon Podcasts. This episode is brought to you by Children's Book Marketing Company, a consulting agency dedicated to coaching independent children's book authors who want to take control of your marketing and distribution, so that you can profitably reach more readers. We do this by coaching you to implement strategies and tools to connect with your ideal readers. This prepares you to activate systems that maximize royalties on every book sold. Plus, we also provide managed services to optimize your visibility on digital marketing platforms, such as your website, Instagram, and Pinterest Interested in working with together? Book a Discovery Session today to learn more about our coaching programs. Rate, Review, and Subscribe So good! “Micaela is clear, has a wonderful speaking voice and has great info to share. Thank you!” ~ A review shared by J.A. Penn on December 3, 2021 You'd like to share what's on your mind as well, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children's book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers. It takes just 2 minutes. All you have to do is click here, scroll to the bottom to select five stars, and then choose ‘Write A Review.' Oh, and one last thing. If you haven't already subscribed to the podcast, I'd like to encourage you to do that today, too. I want you to know first when new episodes release, since there's a chance you may miss out if you're not getting those pulled into your podcast feed automatically. Click here to subscribe to Apple Podcasts. Additional resources you may want to check out that were mentioned this episode: Looking for my short-cut to engaging social media content? Get Content Prompts 365 Schedule a Marketing Audit to gain insights on how you can improve your content plan We're also on Spotify! You can subscribe to the podcast there, too. Other ways to connect with me Instagram Clubhouse YouTube

This episode provides an overview of the 5 different ways to deliver digital content to people who will read your children's books, and guidance to select the right digital platform for you to connect with them. I'll explain why content and messaging are essential to reaching readers that will not only buy but will also recommend your children's books You will receive a breakdown of the 5 ways to deliver impactful content to your readers that helps you build relationships that ultimately can result in book sales and collaborations. And I'll give you my top recommendations for deciding which content delivery platforms or combinations to choose, even if you don't know a ton about your ideal reader yet Click here to listen on Spotify This episode is brought to you by Children's Book Marketing Company, a consulting agency dedicated to coaching independent children's book authors who want to take control of your marketing and distribution, so that you can profitably reach more readers. We do this by coaching you to implement strategies and tools to connect with your ideal readers. This prepares you to activate systems that maximize royalties on every book sold. Plus, we also provide managed services to optimize your visibility on digital marketing platforms, such as your website, Instagram, and Pinterest Interested in working with together? Book a Discovery Session today to learn more about our coaching programs. Rate, Review, and Subscribe Love, love, love!!! “I have learned so much from this podcast. Micaela breaks down the process in such a way that makes it achievable for me. I have struggled to understand what I need to do to understand my brand and marketing in a way that I feel confident and prosperous. Her voice is soothing and reassuring. I am learning about differernt ways to sell my books.” ~ A review shared by Authormomv.clark on December 16, 2021 You'd like to share what's on your mind as well, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children's book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers. It takes just 2 minutes. All you have to do is click here, scroll to the bottom to select five stars, and then choose ‘Write A Review.' Oh, and one last thing. If you haven't already subscribed to the podcast, I'd like to encourage you to do that today, too. I want you to know first when new episodes release, since there's a chance you may miss out if you're not getting those pulled into your podcast feed automatically. Click here to subscribe to Apple Podcasts. Additional resources you may want to check out that were mentioned this episode: Book a Strategy Session to learn more about content marketing services. Grab The Guide, 3 Simple Steps To Find The Right Readers For Your Children's Book. Interested In Appearing As A Guest on The Children's Book Marketing Podcast? Schedule Your 20-Minute Marketing Audit We're also on Spotify! You can subscribe to the podcast there, too. Other ways to connect with me: Instagram Clubhouse YouTube

Now that the podcast has officially crossed the one-year old threshold, I've learned a lot about how to proceed. In this episode, I share what's to expect for the upcoming season and what brought about the shift. Also, I explain the fun new interactive, free coaching opportunities that are on deck that will even further prepare you to gain control of marketing and distribution for your children's book. Here's what this episode unveils: How the direction of the podcast shifted the trajectory of my entire business. What massive action I blazed through in 48-hours that should've probably 2 weeks. Who will be considered for guest interviews for The Children's Book Marketing Podcast. The exciting new ways to gather bi-monthly for marketing insights and networking. How to get a marketing audit to address your most pressing issues for free. Click here to listen This episode is brought to you by Children's Book Marketing Company, a consulting agency dedicated to coaching independent children's book authors who want to take control of your marketing and distribution, so that you can profitably reach more readers. We do this by coaching you to implement strategies and tools to connect with your ideal readers. This prepares you to activate systems that maximize royalties on every book sold. Plus, we also provide managed services to optimize your visibility on digital marketing platforms, such as your website, Instagram, and Pinterest Interested in working with together? Book a Strategy Session today. Rate, Review, and Subscribe Great advice “So far I have only listened to the first few podcast but am learning things and obtaining great ideas in each one. I would love to blast though the first season but I also want to make sure I do not miss any nuggets by rushing. Great speaker, teacher and Marketer.” ~ A review shared by Sankelord on October 18, 2021 If this thought has crossed your mind as well, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children's book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers. It takes just 2 minutes. All you have to do is click here, scroll to the bottom to select five stars, and then choose ‘Write A Review.' Oh, and one last thing. If you haven't already subscribed to the podcast, I'd like to encourage you to do that today, too. I want you to know first when new episodes release, since there's a chance you may miss out if you're not getting those pulled into your podcast feed automatically. Click here to subscribe to Apple Podcasts. Additional resources you may want to check out that were mentioned this episode: Book a Strategy Session Episode 009: Breaking down the launch of your children's book starting with Pre-marketing Episode 010: What to do as you move into the Pre-sale Stage of Your Book Launch Grab The Guide, 3 Simple Steps To Find The Right Readers For Your Children's Book Interested In Appearing As A Guest on The Children's Book Marketing Podcast? Schedule Your 20-Minute Marketing Audit Other ways to connect with me Instagram Clubhouse YouTube

In this episode, I go behind the scenes of The Children's Book Launch Stages. This last one is simply called the Launch Stage. This is the third stage, designed to help you release your children's book with a clear understanding of what to do, where, and how to make the magic happen. There's a clear point in time when your self-publishing journey pivots from Pre-Sell into Launch Stage. Launching a children's book is often considered a one-time event that happens on a specific day. In this episode, though, you'll learn that is not the case at all. In fact, if you have listened to the previous two episodes, then you already know that you're ready for all the action involved with releasing your children's book during this stage. It's what you have been waiting for, and so that cart is open, books are ready to ship, and promotions are just the beginning. Grab Your Free Download of The Children's Book Marketing Launch Checklist Today All of the momentum that brings you to this point will equip you to get ability to come out hot. In this episode, we'll cover: An explanation of the 2-month long hiatus between this episode and the previous. The first thing you'll want to do during this stage of your children's book launch. What to tell your readers, even if it seems repetitious. How to leverage audiences that exist within different social circles outside of your own. What happened recently that makes building an email list during Launch more essential. Click here to listen and subscribe on Apple Podcasts. This episode is brought to you by BrandStory Blvd. To summarize the 3-episode series that cover The Children's Book Marketing Launch Stages, you can download this free checklist. Sure, you can go back through each episode to take notes, but this free checklist has been designed as a summary to save you the time of figuring out the complete order of things on your own. You can download it here and save it to your computer, print it out, and hold onto it for when you need it for your first or next children's book launch. Rate, Review, and Subscribe “This podcast is very informative! Micaela does a great job on informing self-publishers on how to market their book and manage their social media accounts which I really needed help on. Thank you Micaela” ~ A review shared by Bella_caprireads on August 6, 2021 If this thought has crossed your mind as well, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children's book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers. It takes just 2 minutes. All you have to do is click here, scroll to the bottom to select five stars, and then choose ‘Write A Review.' Oh, and one last thing. If you haven't already subscribed to the podcast, I'd like to encourage you to do that today, too. I want you to know first when new episodes release, since there's a chance you may miss out if you're not getting those pulled into your podcast feed automatically. Click here to subscribe to Apple Podcasts. Additional resources you may want to check out that were mentioned this episode: Work With The Children's Book Marketing Co Episode 009: Breaking down the launch of your children's book starting with Pre-marketing Episode 010: What to do as you move into the Pre-sale Stage of Your Book Launch Grab Your Free Download of The Children's Book Marketing Launch Checklist Today

In this episode, I go behind the scenes of the Pre-Sell Launch Stage. This is the second of three stages designed to help you manage your children's book launch without fear, hesitation, or confusion. There's a clear point in time when your self-publishing journey pivots into Pre-Sell Launch Stage. This is when you can definitively say that books are on the way and you may begin taking orders with a degree of confidence that the hardest parts of putting your ducks in a row are behind you. Grab a free download of The Children's Book Marketing Launch Checklist Pre-Sell Launch is what follows the first stage, which I call Pre-Marketing. In this episode, you'll learn how the two are different, and what tasks you should prepare for to get pre-orders of your book and keep the momentum going with your content marketing. Here's what this episode will uncover: The 4 unique elements of Pre-Sell Launch Stage for your children's book The role played by people who make up your village of friends and family when it comes to Pre-Sell success How to use content that generates excitement for where you are and what's to come. Why you need to be proactive about checking the book listings that you apply for. Click here to listen and subscribe on Apple Podcasts This episode is brought to you by Planoly, my preferred app for managing my Instagram account and the Instagram accounts for my clients. Ever try to figure out how some people make time to create amazing posts for Instagram almost every day of the week? Well, if they're doing it right, they're not sitting around trying to figure out what to post. It's already spelled out for in a content calendar, and with a tool like Planoly, uploading the right images to make the each post look cohesive and on brand is a breeze. To learn how you can schedule posts and automate for your Instagram account, take a look at Planoly today. Rate, Review, and Subscribe “Micaela shares very valuable information for self publishing children's book authors. I love the topics she has shared and how motivating she is!” ~ A review left by Smsh128 on March 2, 2021 If this thought has crossed your mind as well, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children's book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers. It takes just 2 minutes. All you have to do is click here, scroll to the bottom to select five stars, and then choose ‘Write A Review.' Oh, and one last thing. If you haven't already subscribed to the podcast, I'd like to encourage you to do that today, too. I want you to know first when new episodes release, since there's a chance you may miss out if you're not getting those pulled into your podcast feed automatically. Click here to subscribe to Apple Podcasts. Links mentioned in this episode: Listen to Episode 9, Pre-Marketing Stage details are covered here Listen to Episode 11, The Launch Stage of the series is covered here Book A Coaching Discovery Session The Kickstarter Campaign for My Book Grab a free download of The Children's Book Marketing Launch Checklist Other ways to connect with me Instagram Clubhouse YouTube

In this episode, I go behind the scenes of a proven marketing approach to make sure your children's book launch is manageable and free from chaos. Pre-marketing Stage is the first of 3 stages, and that's what is covered here. Grab Your Free Download of The Children's Book Marketing Launch Checklist Today One of the reasons that self-publishing and launching a children's book seems so overwhelming is because there are a lot of moving parts. As with any product launch, over a dozen boxes must be checked when taking an idea from concept to market. In my case, I've launched many products, which is rare for most children's book authors. See, during those years when I was happy to be in corporate marketing, it was my job to bring new products through the initial stages of ideation, through manufacturing, and place them in front of consumers. I was great at it. I loved it. And that's why this episode was so much fun to record. I am breaking down the launch of your children's book the same way I have done in my previous assignments when I had a team of people to cross-functionally make it happen with. Now that I'm wearing all of the hats, and outsourcing those hats that I really just should not be wearing at all, I'll teach you how to do the same. Here's what you'll find in this episode: A clear explanation of the 3 marketing stages you'll work through as you launch your children's book Details about the first marketing stage of launching your children's book, Pre-marketing Stage, and how it's not the same as Pre-sale; although most authors think they're one in the same. How I used a huge setback to get creative about deciding what kind of merchandise to release with my children's book. Click here to listen and subscribe on Apple Podcasts. This episode is brought to you by Planoly, my preferred app for managing my Instagram account and the Instagram accounts for my clients. Ever try to figure out how some people make time to create amazing posts for Instagram almost every day of the week? Well, if they're doing it right, they're not sitting around trying to figure out what to post. It's already spelled out for in a content calendar, and with a tool like Planoly, uploading the right images to make the each post look cohesive and on brand is a breeze. To learn how you can schedule posts and automate for your Instagram account, take a look at Planoly today. Rate, Review, and Subscribe “This podcast is amazing, it is the best source of information I've gotten regarding marketing my new book. The creator Micaela is literally giving us free advice that will actually work, which I appreciate a ton! I highly recommend listening if you're an author of any kind and even if you think you know how to market your book(s).” ~ A review left by Calebk24 on May 11, 2021 If this thought has crossed your mind as well, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children's book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers. It takes just 2 minutes. All you have to do is click here, scroll to the bottom to select five stars, and then choose ‘Write A Review.' Oh, and one last thing. If you haven't already subscribed to the podcast, I'd like to encourage you to do that today, too. I want you to know first when new episodes release, since there's a chance you may miss out if you're not getting those pulled into your podcast feed automatically. Click here to subscribe to Apple Podcasts. Links mentioned in this episode: Book A Coaching Discovery Session The Kickstarter Campaign for My Book Get the Children's Book Marketing Launch Checklist for free Episode 10 continues this series into The Pre-Marketing Stage of Launch Episode 11 continues this series into The Pre-Sell Stage of Launch Other ways to connect with me Instagram Clubhouse YouTube

In this episode, learn 7 reasons why you should definitely release your children's book as a series, when you should release the books in the series, and what my two main goals are for choosing to do so. If you've ever considered whether to release your children's book on its own or create from your first book a series of children's books to follow, then this episode is for you. I'm a firm believer of the strength that a series has because of its ability to provide more than one glance at the characters, the themes, and the potential for leaving a legacy for a generation of readers. How do you decide whether a series is for you? Well, if you want to leverage your writing skills into a body of work that you can self-publish, now is the time to listen up and take notes. What you need to know in order to decide if a series is the right avenue for you is covered here. Here's what you'll learn: 7 reasons why it's a good idea to create from your initial children's book a series of books to follow. What a huge difference it makes to release your children's books over time as opposed to all at once. Why it's safe think bigger about your journey as a self-published author when you have a series of children'. Click here to listen This episode is brought to you by Clubhouse, which inspired this episode. If you're not familiar with Clubhouse, it's my preferred app for interactive dialogue with children's book authors and content marketing managers. There's such a wealth of information shared there, and I frequently co-moderate in a room with others in our space to share insights about marketing strategies that can cause a huge shift in how you approach self-publishing altogether. Here's where you can go to find me on Clubhouse if you have an iOS device that's already downloaded the app. Right now, the platform is by invitation only, so if you reach out via email in response to this episode I will share one of my invitations to make sure you can get in. Those are on a first-come, first-serve basis, though, so once I run out, I will put you on a waitlist and notify you of when I earn more invitations to share. Rate, Review, and Subscribe “Micaela's podcast for indie children's book authors is helping answer all the marketing and planning questions that have been swimming around my head!” ~ A review left by drobwel on March 29, 2021 If this thought has crossed your mind as well, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children's book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers. It takes just 2 minutes. All you have to do is click here, scroll to the bottom to select five stars, and then choose ‘Write A Review.' Oh, and one last thing. If you haven't already subscribed to the podcast, I'd like to encourage you to do that today, too. I want you to know first when new episodes release, since there's a chance you may miss out if you're not getting those pulled into your podcast feed automatically. Click here to subscribe to Apple Podcasts. Links mentioned in this episode: Book A Coaching Discovery Session The evolution of Garfield The Cat A summary of The Left Behind series The life and works of acclaimed children's book author, Beverly Cleary An editorial about the success of The Fast and the Furious franchise Princess Cupcake Jones children's book series, an inspiration to little girls everywhere Other ways to connect with me Instagram Clubhouse YouTube

In this episode, learn what you need to know about making the right production decision for printing children's books. You have a choice between Print On Demand for your children's books, or going Direct To Printer for production. But, if you choose to go direct to the printer, there's a lot to know in advance of making that decision. Trust me, when you have a pallet full of boxes loaded onto the driveway at your home is not the best time to try to figure out where to store everything. You'll want that worked out beforehand, and if you're just starting out as a self-publisher or been in it for years, you'll want the details that I'm sharing in this episode. Learn what you need to know about making the right production decision for printing children's books. Here's what this episode covers: Learn what you need to know about producing your children's books with Print On Demand versus going Direct To Printer. Find out how going direct to the printer boosts your earning potential significantly per book sold and what to do with that extra revenue. Find out which partners are critical for processing online orders, book fulfillment, and shipping to your readers. Click here to listen This episode is brought to you by Planoly, my preferred app for managing my Instagram account and the Instagram accounts for my clients. Ever try to figure out how some people make time to create amazing posts for Instagram almost every day of the week? Well, if they're doing it right, they're not sitting around trying to figure out what to post. It's already spelled out for in a content calendar, and with a tool like Planoly, uploading the right images to make the each post look cohesive and on brand is a breeze. To learn how you can schedule posts and automate for your Instagram account, take a look at Planoly today. Rate, Review, and Subscribe “I cannot WAIT to see take these new ideas into my children's book marketing plan!” If that sounds like you, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children's book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers. It takes just 2 minutes. All you have to do is click here, scroll to the bottom to select five stars, and then choose ‘Write A Review.' Oh, and one last thing. If you haven't already subscribed to the podcast, I'd like to encourage you to do that today, too. I want you to know first when new episodes release, since there's a chance you may miss out if you're not getting those pulled into your podcast feed automatically. Click here to subscribe to Apple Podcasts. Links mentioned in this episode: Children's Book Marketing Company Content Prompts 365 For Children's Book Authors Support for the show on Patreon Other ways to connect with me Instagram Clubhouse Facebook

In this episode, I'll tell you the what to say to your audience of readers, and introduce you to what's inside a content plan that'll keep you on track to communicate with consistency and intention. And so, here we are, in the third and final installment of the 3-part series I call, Content Marketing Basics for Children's Book Authors. The series began with episode 4, which explained the first most important thing to know about creating content and that's Who is the ideal reader that you want to reach. A free workbook on how to find your ideal reader can still be downloaded from the show notes of that episode. If you haven't already gone there, make that your next stop after listening to this one. Next, in episode 5, I gave you four reasons to exclusively focus your attention on a limited number of social media platforms. That's mainly to save you time, but also to reduce the overwhelm that's almost guaranteed when you try to have a presence in too many places at once. If you haven't heard that one yet, you'll want to go there for the breakdown of where to place your attention to reach your audience, and I strongly suggest you listen to that one with a notepad in hand. At least that's what one person told me she felt she needed to as she listened to that episode…really dropped some gems into that one! And today, I'm talking about The What. What to say to your readers on social media to make it worth your time and theirs. Here's what this episode covers: The five categories you'll want to pull from that make every post something that your readers will look forward to seeing cross their newsfeed. I'll tell you about a huge timesaver that will make sure you always know what to post and when to post. I'll break down what exists inside a thorough, focused, well-intentioned content plan. Here's a quick guide of this episode: [5:06] Why posting without a plan is the easiest way to appear to your audience as someone who treats their communication platform as an afterthought. [9:00] How to present yourself on social media as a leading children's book author. [11:32] Why using a content plan is the way to go and the five things that should be inside of yours. [12:20] The framework that I use with my clients to create a thorough content plan that simplifies knowing what to post, when to share it, and how to monitor it. [13:59] A real-life example of what happened for one of my author clients when she asked my team to create her content plan. [15:03] How a content calendar makes it clear when to post content leading up to a launch, during, and after a book has been released. [17:03] Three tools that I use almost daily to create, post, and manage content, and why they're all you need, too. [21:11] The reason you'll want to make time to analyze the results of your content sharing efforts. [23:40] The content management solution that I created custom for an author client that's now available to you. Click here to listen This episode is brought to you by Planoly, my preferred app for managing my Instagram account and the Instagram accounts for my clients. Ever try to figure out how some people make time to create amazing posts for Instagram almost every day of the week? Well, if they're doing it right, they're not sitting around trying to figure out what to post. It's already spelled out for in a content calendar, and with a tool like Planoly, uploading the right images to make the each post look cohesive and on brand is a breeze. To learn how you can schedule posts and automate for your Instagram account, take a look at Planoly today. Rate, Review, and Subscribe “I cannot WAIT to see take these new ideas into my children's book marketing plan!” If that sounds like you, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children's book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers. It takes just 2 minutes. All you have to do is click here, scroll to the bottom to select five stars, and then choose ‘Write A Review.' Oh, and one last thing. If you haven't already subscribed to the podcast, I'd like to encourage you to do that today, too. I want you to know first when new episodes release, since there's a chance you may miss out if you're not getting those pulled into your podcast feed automatically. Click here to subscribe to Apple Podcasts. Links mentioned in this episode: David's Dinner Party Content Prompts 365 For Children's Book Authors Support for the show on Patreon Other ways to connect with me Instagram Clubhouse Facebook

In this episode, I'll tell you the where to share content you create for your readers, and tips to keep you from getting overwhelmed by managing too many social media accounts. I'm over the moon with joy about that because creating a podcast has long been on my heart. It's taken various alternate shapes over the years, too. First, I thought I wanted the podcast to be about one thing, then I thought I wanted it to be about something totally different. Finally, I landed on creating a podcast to support a mission and a purpose and it all sorta just came together. Sure, it was hard work gearing up to do it, but all the hard work has been entirely worth it. If you're following along in this 3-part series that I've decided to call Content Marketing Basics for Children's Book Authors, you're in the second episode of the series, The Where. The first was The Who, so if you missed it, go back and listen when this episode is complete. The third installment will cover The What, meaning, what delivery media are accessible for you to reach your ideal readers, and what to say that authentically shares your personal brand and themes captured in your children's book. Here's where we are today, it's all about Where: I'll give you 3 reasons why you should exclusively focus your attention on a limited number of social media platforms. And today, I'll give you the secret to avoiding social media overwhelm because it's not your job to become an expert in every platform that exists. Here's a quick guide of this episode: [2:49] Why time is the biggest determining factor when it comes to committing to creating content for your ideal reader. [4:02] The lie that so-called marketing gurus tell authors about content delivery. [7:05] The only social media platform need to be on to connect with your existing and potential readers. [9:26] Where your book-buying decision-makers hang out on social media if they are Baby Boomers, GenXers, Millennials, or GenZ. [12:40] The common mistake that authors make when taking on too many social media accounts [16:22] What matters and what doesn't matter at all with connections that you establish from creating content and sharing it. [17:39] Why I use each of the social media platforms that I regularly connect on and how I spend my time on each one. Click here to listen This episode is brought to you by Planoly, my preferred app for managing my Instagram account and the Instagram accounts for my clients. Ever try to figure out how some people make time to create amazing posts for Instagram almost every day of the week? Well, if they're doing it right, they're not sitting around trying to figure out what to post. It's already spelled out for in a content calendar, and with a tool like Planoly, uploading the right images to make the each post look cohesive and on brand is a breeze. To learn how you can schedule posts and automate for your Instagram account, take a look at Planoly today. Rate, Review, and Subscribe “I cannot WAIT to see take these new ideas into my children's book marketing plan!” If that sounds like you, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children's book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers. It takes just 2 minutes. All you have to do is click here, scroll to the bottom to select five stars, and then choose ‘Write A Review.' Oh, and one last thing. If you haven't already subscribed to the podcast, I'd like to encourage you to do that today, too. I want you to know first when new episodes release, since there's a chance you may miss out if you're not getting those pulled into your podcast feed automatically. Click here to subscribe to Apple Podcasts. Links mentioned in this episode: Grab the guide, 3 Simple Steps to Choosing Your Ideal Reader Children's Book Marketing Company How Different Generations Of Consumers Use Social Media Defining generations: Where Generation X Ends and Generation Z Begins Oh No, They've Come Up With Another Generation Label Support for the show on Patreon Other ways to connect with me Instagram Clubhouse Facebook

In this episode, I'll give you the secret to how you know who to aim all of your marketing efforts toward, and I'll walk you through a quick exercise to help you zone in on them. Today's show starts a series that is all about content. Big questions have been raised about who to create content for, and what your options are for choosing the best way to connect online with your ideal readers. These questions came, by the way, from authors that I'm connected to on Instagram and Facebook when I asked them what they may want to learn more about when I release The Children's Book Marketing Podcast. Now that I'm a few episodes in, I'm staying true to my word. This episode is for children's book authors who directly asked me to cover this stuff, so know that if you say, "Hey Micaela, can you talk about x,y, or z" on the podcast, chances are I'll not only work it into an episode that's already planned, but may even dedicate an entire episode to that thing you want to know more about. Do you have a request? The best way to let me know is on email, so if you're already on my email list you already know how to reach out. If not, join my email list today by going here to get direct access to me and my team. So here's what I'm going to share in this episode: I'll give you the secret to how you can know who to aim all of your marketing communications toward. And once you know who you should be aiming for, I'll walk you through a quick exercise to help you zone in on them. You can download that right here. Last thing to know is that this episode starts a sequence that would probably be best to follow in chronological order, so I'll also tell you what to expect from the next few episodes as well. Here's a quick guide of this episode: [3:31] Get a clear definition of content marketing, which is the communications that result when you combine publishing and advertising to reach a group of decision-makers. [5:32] Learn how you can know where to start when deciding which forms of content to create for your readers. [6:49] Find out what to anticipate for the full series of 2 of additional episodes that will cover The How and The What for your content creation and marketing communications. [10:05] Discover who's who when it comes to the top-authorities in children's book buying and the one that has the ultimate final say. [11:41] Listen to my take on why influencers can make all the difference in what books enter a household and how recommendations aren't limited to just one source. [15:59] Find out what huge mistake you can avoid when trying to reach your readers, and how it can cost you way too much to cast a wide net. [20:06] Learn the best way to waste $1000 in advertising. [23:55] Complete a quick exercise on how to define the persona of your ideal reader. You can find that here. Click here to listen. This episode is brought to you by Planoly, my preferred app for managing my Instagram account and the Instagram accounts for my clients. Ever try to figure out how some people make time to create amazing posts for Instagram almost every day of the week? Well, if they're doing it right, they're not sitting around trying to figure out what to post. It's already spelled out for in a content calendar, and with a tool like Planoly, uploading the right images to make the each post look cohesive and on brand is a breeze. To learn how you can schedule posts and automate for your Instagram account, take a look at Planoly today. Rate, Review, and Subscribe “I cannot WAIT to see take these new ideas into my children's book marketing plan!” If that sounds like you, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children's book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers. It takes just 2 minutes. All you have to do is click here, scroll to the bottom to select five stars, and then choose ‘Write A Review.' Oh, and one last thing. If you haven't already subscribed to the podcast, I'd like to encourage you to do that today, too. I want you to know first when new episodes release, since there's a chance you may miss out if you're not getting those pulled into your podcast feed automatically. Click here to subscribe to Apple Podcasts. Links mentioned in this episode: My Children's Book Marketing Company Black And Married With Kids Here Wee Read Parents Support for the show on Patreon Other ways to connect with me Instagram Clubhouse Facebook

Tune in to find out how and why The Children's Book Marketing Podcast was created, and learn about the novel approach taken by the show's host to advocate for diversity in children's books. This episode takes you into the heart and mind of a mompreneur marketing maven that is committed to making a difference in independent publishing, and finding ways to reach more readers through helping more authors. When you tune into this episode, you'll find out how and why The Children's Book Marketing Podcast was created. Plus, get details about the novel approach I chose to advocate for diversity in children's books, and why it's so important to me to make a difference in independent publishing. In this episode, you'll uncover: Why an unforgettable commercial during the US Presidential Campaign is top of mind. What's missing in children's literature that forces the industry to under-deliver. How the pandemic and political unrest of 2020 promoted a huge pivot. The problem that I faced and you probably do, too, whenever you shop for books. How 2 life-changing conversations shifted the direction of my entrepreneurial career. Click here to listen This episode is brought to you by Children's Book Marketing Company, a consulting agency dedicated to coaching independent children's book authors who want to take control of your marketing and distribution, so that you can profitably reach more readers. We do this by coaching you to implement strategies and tools to connect with your ideal readers. This prepares you to activate systems that maximize royalties on every book sold. Plus, we also provide managed services to optimize your visibility on digital marketing platforms, such as your website, Instagram, and Pinterest Interested in working with together? Book a Strategy Session today. This episode is brought to you by Patreon. As you listen to this episode, go to Patreon if you want to show to support for The Children's Book Marketing Podcast. By becoming a patron, you can make a contribution of any size that will help cover production expenses. For doing so, you'll be a cherished member of the community and we'll shout you out on our social media to say thank you. You can find the podcast at our home on Patreon, which is right here. And if you haven't already, connect with me on Instagram for updates on what's coming up on the podcast. You can just use the same name but at Instagram, and I'll follow you back. Rate, Review, and Subscribe If this thought has crossed your mind as well, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children's book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers. It takes just 2 minutes. All you have to do is click here, scroll to the bottom to select five stars, and then choose ‘Write A Review.' Oh, and one last thing. If you haven't already subscribed to the podcast, I'd like to encourage you to do that today, too. I want you to know first when new episodes release, since there's a chance you may miss out if you're not getting those pulled into your podcast feed automatically. Click here to subscribe to Apple Podcasts. Additional resources or links mentioned during this episode for you to look into: Book a Strategy Session That call to action commercial from the 2018 US Presidential Campaign Details from the Lee & Low Books study about diversity in publishing Other ways to connect with me: Instagram Clubhouse YouTube

Tune in to learn how you can adapt your marketing content to survive the COVID19 pandemic and sell more children's books. This episode reveals top trends in parents' purchasing habits and household needs that have been forced by sheltering in place. If you're joining me for the first time, you're in for a treat. You missed the very first episode, but it's available for you to check out once you reach the end of this one. The Children's Book Marketing Podcast streams on Apple Podcasts, Amazon Music, Spotify, Google, and others, where you can listen on-demand. Plus, when you subscribe, you get to keep track of when new episodes go live. So, please take a moment to do that if you haven't already. In today's episode, you'll find out how to use marketing during a pandemic, which is a highly-requested topic among children's book authors that I'm connected to. Learn how the pandemic has affected readers' book buying habits. How to speak directly through content with visuals that readers can relate to. Find out how sheltering in place changed the game for parents with small children. Why reading fundamentals deserve a special place in your content bank. Discover why Netflix is on edge about people being home more often Click here to listen This episode is brought to you by Children's Book Marketing Company, a consulting agency dedicated to coaching independent children's book authors who want to take control of your marketing and distribution, so that you can profitably reach more readers. We do this by coaching you to implement strategies and tools to connect with your ideal readers. This prepares you to activate systems that maximize royalties on every book sold. Plus, we also provide managed services to optimize your visibility on digital marketing platforms, such as your website, Instagram, and Pinterest Interested in working with together? Book a Strategy Session today. This episode is brought to you by Patreon. As you listen to this episode, go to Patreon if you want to show to support for The Children's Book Marketing Podcast. By becoming a patron, you can make a contribution of any size that will help cover production expenses. For doing so, you'll be a cherished member of the community and we'll shout you out on our social media to say thank you. You can find the podcast at our home on Patreon, which is here. And if you haven't already, connect with me on Instagram for updates on what's coming up on the podcast. You can just use the same name but at Instagram, and I'll follow you back. Rate, Review, and Subscribe If this thought has crossed your mind as well, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children's book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers. It takes just 2 minutes. All you have to do is click here, scroll to the bottom to select five stars, and then choose ‘Write A Review.' Oh, and one last thing. If you haven't already subscribed to the podcast, I'd like to encourage you to do that today, too. I want you to know first when new episodes release, since there's a chance you may miss out if you're not getting those pulled into your podcast feed automatically. Click here to subscribe to Apple Podcasts. Additional resources or links mentioned during this episode for you to look into: may Book a Strategy Session Why Netflis is shook by all the sheltering in place 5 Reasons parents should support reading to their kids How Mailchimp got started Leave something in the tip jar for the podcast on Patreon Other ways to connect with me: Instagram Clubhouse YouTube

Tune in to hear what's in it for you if you listen to The Children's Book Marketing Podcast. In this very first episode, you'll find out how this podcast is going to change the way you view marketing and teach you strategies that help you sell more children's books. You're in the right place if you're a children's book author and want to learn how to use branding and content to reach families that want to diversify their bookshelves. This podcast is an extension of the work I do through a company I started in August of 2020 called BrandStory Blvd, which provides coaching and services to those authors who create picture books of all types, from poetry and nonfiction to folklore, and chapter books for kids up to age 10. In this episode, find out: Which of the 4 different roads you're on, courtesy of the global pandemic that we're in. A spotlight on historic innovators that excelled at starting something new during a global crisis. What 6 things you can expect to learn by listening to this podcast. What you can expect from the format of the show. How you can support the show beyond listening to each episode. Click here to listen This episode is brought to you by Children's Book Marketing Company, a consulting agency dedicated to coaching independent children's book authors who want to take control of your marketing and distribution, so that you can profitably reach more readers. We do this by coaching you to implement strategies and tools to connect with your ideal readers. This prepares you to activate systems that maximize royalties on every book sold. Plus, we also provide managed services to optimize your visibility on digital marketing platforms, such as your website, Instagram, and Pinterest Interested in working with together? Book a Strategy Session today. Rate, Review, and Subscribe If this thought has crossed your mind as well, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children's book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers. It takes just 2 minutes. All you have to do is click here, scroll to the bottom to select five stars, and then choose ‘Write A Review.' Oh, and one last thing. If you haven't already subscribed to the podcast, I'd like to encourage you to do that today, too. I want you to know first when new episodes release, since there's a chance you may miss out if you're not getting those pulled into your podcast feed automatically. Click here to subscribe to Apple Podcasts. Additional resources or links mentioned during this episode for you to look into: may Book a Strategy Session Insight about Madame CJ Walker Three Tech Entrepreneurs article (one created an app that I love, Pinterest!) How Mailchimp got started (they are the first email CRM that I tried) Show your support by becoming a Patron of The Children's Book Marketing Podcast on Patreon Other ways to connect with me: Instagram Clubhouse YouTube