The Law Firms of the Future

Trevor Asserson is the founder of Asserson, a UK law firm that is based in Tel Aviv. With accolades from Chambers and the Legal 500 and a powerful reputation for taking on establishment institutions, Trevor has been recognized as one of the UK's leading litigators for many years. He has a wide range of commercial litigation experience but specializes in complex cases that are often multi-jurisdictional. Prior to establishing Asserson, Trevor worked at Herbert Smith, Europe's leading litigation firm, and subsequently as the Global Head of International Litigation at Bird & Bird, one of Europe's largest multi-national firms with a premier reputation for IP, Telecoms, and IT law.

Helen Burness is the Director of Saltmarsh Marketing and Chief Marketing Officer of She Breaks the Law—and it can be said that she lives and breathes legal marketing. After years of working at the forefront of change in the legal industry, she is now on a mission to make purpose-led, innovative businesses in the legal industry visible, to give founders and their businesses a voice, to accelerate business growth and success, and to keep driving change in the industry.

Gillian Power is the Chief Information Officer at Lathrop GPM. In her role, Gillian is responsible for aligning the strategic direction of the firm's technology, information governance and management, and information services. She serves on the firm's enterprise risk management committee and culture diversity and inclusion committee. Gillian is an active member of the legal technology community, having served for five years as a committee member, including two as a thought leader for the annual International Legal Technology Association conference. In this episode, she tells her personal story about transitioning as a law firm CIO and how that has shaped her views on diversity and inclusion. The views expressed in this interview are those of our guest as an individual and do not reflect the views of Lathrop GPM.

Jerry Levine is Global General Counsel and Corporate Secretary of IPSoft, a leading cognitive (AI) computing and autonomic technologies company. As IPSoft's first in-house counsel, Jerry has implemented corporate policies to bring the company's legal strategies into a new phase of sophistication. Prior to joining IPSoft, Jerry founded and managed his own law firm and held a number of roles within alternative legal service providers and legal technology companies. Jerry has been recognized on the Legal 500's GC Powerlist and by Modern Counsel as one of today's most influential in-house counsel.

Please excuse us as we take a break from our normal format this week to introduce our blog and newsletter series called Life Hacks for Lawyers. Each week, subscribers receive a "life hack" focusing on productivity tips adapted from behavioral scientists and successful lawyers. This episode features our top five life hacks based on engagement metrics after almost a year of running this series. You can subscribe at https://info.zeroapp.ai/life-hacks-for-lawyers.

Join Bernie Toledano, the Head of Marketing at ZERØ, as she interviews some of the most innovative lawyers around the world about their visions for the law firms of the future.

Colin Levy is a forward-thinking innovator and prolific thought leader in the legal industry. He's worked for a number of different companies, including a legal startup and several multinational corporations. His career has been focused on practicing where business technology and the law meet. You can follow Colin on LinkedIn and on Twitter @clevy_law or check out his website at colinslevy.com.

Nir Golan is the former General Counsel and Global Head of Legal Operations at Attenti Global. Based in Tel Aviv, Nir is an attorney and legal operations professionals focused on advising and working with multinational technology and innovation-based companies and startups on their global transactions, operations, and activities. He is a strong believer that working in the legal industry is about problem-solving, creating solutions, and delivering business outcomes. Nir actively speaks and writes thought leadership on the future of law, legal innovation, and legal operations. He advocates for innovation and law for close collaboration and co-creation between firms and customers and bringing new non-legal skills methodologies and mindsets to the legal profession. You can follow Nir on LinkedIn or on Twitter @lawheroez. For more information on LawWithoutWalls, check out their website here.

Spiegel Sohmer is a mid-sized law firm based in Montreal that specializes in tax law, intellectual property, business law, litigation, real estate, and succession. At its core, the firm is a mom and pop shop dedicated to providing services to those people who are underrepresented because of their cultural diversity, because of their ethnicity, or because of their religious beliefs. In this episode, Bernie Toledano spoke with Neil Oberman, the firm's innovation lead and a shareholder in the civil and commercial litigation group.

gunnercooke is a corporate and commercial law firm established to challenge, improve, and evolve the way that legal services are delivered to businesses in the 21st century. It is one of the UK's fastest-growing law firms, providing a wide range of corporate and commercial legal services to businesses, banks, and financial institutions. Darryl Cooke, the firm's Executive Chairman and founder, sat down with Bernie Toledano to discuss the firm's origin story, how it fosters its culture of innovation, and the importance of reading and learning a diverse range of content. To read an abridged transcript of this interview, please click here. Additional Materials To buy Darryl's book on law firm innovation, click here Dave Brailsford is the former performance direction of British cycling who took them to several Olympic medals. This post provides good insight on Brailsford's philosophy of the aggregation of marginal gains. Net Promoter Score is a metric based on the question, "Would you recommend this product/service to a friend?" from a range of 1 - 10. The "nudge" concept is based on a book by Richard Thaler, a famous behavioral economist. To learn more, you can buy Thaler's book here.

Culhane Meadows is a cloud-based law firm and the largest national full-service women-owned law firm in the U.S. The firm offers exceptional, yet highly efficient and cost-effective, client services provided exclusively by partner-level attorneys with substantial experience from large law firms or in-house legal departments of respected corporations. Heather Haughian and Grant Walsh, two of the firm's founding partners, sat down with Bernie Toledano, ZERØ's Head of Marketing, to discuss how the firm was built, how they collaborate and foster a unified culture across a distributed workforce, and what law firms should do to attract and retain millennial talent.