Podcasts about NIR

Business owners rarely fail because they're short on tools or tactics, they fail because they blend in. In a world where everyone has access to AI, automation, and endless data, the real danger is that your message, brand, and leadership lose their human edge. Output becomes polished but generic. Teams get buried in analytics while intuition, originality, and genuine connection get pushed aside. Today's guest, Nir Bashan, keynote speaker, creativity consultant, and author of The Solution Mindset: Mastering the Art of Problem Solving, has helped brands like Rolex and Porsche turn creativity into measurable profit by treating it as a practical business tool, not something fluffy or optional.  In this episode of Marketer of the Day, Nir shows us why creativity is now the last true competitive advantage in the age of AI. He explains how AI has become the great equalizer: everyone can generate emails, posts, and scripts at scale, but very few know how to separate the “AI fire hose” of output into what's truly valuable, authentic, and on-brand. Nir reveals how to use AI as a starting point while applying a creativity rubric to refine, reshape, and humanize your content so it sounds like you and actually resonates with your audience. https://youtu.be/juP8aaBUPaI?si=b9yJ3lZXJT0Q3s2T This conversation is packed with insights for entrepreneurs, marketers, and leaders who feel overwhelmed by data, distracted by constant digital noise, or frustrated that their AI-assisted content still falls flat. If you've been wondering how to stand out when everyone else has the same tools, Nir's Solution Mindset will show you how to reclaim creativity as a skill, integrate it with your analytics, and turn everyday problems into opportunities for differentiation and growth. Quotes: “Creativity is an actionable tool that we can use to grow businesses, get into new markets, change product, and change how customers relate to what we offer. The problem is that most people don't use it."  "AI is now the great equalizer. Everyone has access to it, so the question becomes: what do we do to get to the next level? That shortage, that gap there, is creativity."  "Reality doesn't lie strictly in the numbers; it lies in a balancing of the analytics and the creative. That's what I help people do, connect those two things to optimize their business." Contact Details: Visit Nir Bashan's Facebook Page Connect with Nir Bashan on LinkedIn Explore Nir Bashan's Official Website Follow Nir Bashan on Instagram Get a copy of The Solution Mindset: Mastering the Art of Problem Solving on Amazon Dive into the YouTube Channel of Nir Bashan

What if the only thing holding you back isn't a lack of discipline—but a belief you don't even know you have?In this episode, bestselling author Nir Eyal (Hooked, Indistractable, Beyond Belief) breaks down the science of limiting beliefs and reveals why positive thinking alone won't get you unstuck. If you've ever wanted to show up on video, grow your business on social media, or finally take action on goals you keep putting off—this conversation is for you.Whether you're a business owner afraid to post on LinkedIn, a real estate agent who wants to start making videos, or an entrepreneur stuck in analysis paralysis—this episode gives you a practical, science-backed system to change your beliefs and finally take action.

There's one thing that all of Helena's personal projects have in common: they remain unfinished. The family photo album is empty, as is her mom's recipe book. And the lavender garden is still unplanted. Helena is not lazy. In fact, she's a busy lawyer who has no problem finishing tasks at the office. But she's also a busy mother raising a family, and free time is hard to come by. So how can Helena banish her distractions? On this episode of How To!, the first in a two-part series on time management, we talk to Nir Eyal, author of Indistractable: How To Control Your Attention and Choose Your Life. Nir used to be just as distracted as Helena, but then he figured out some tricks to break free from his stray thoughts. He explains why procrastination isn't a sign of laziness, it's a sign of discomfort. And why it's more important to address your feelings than silence your push notifications.  If you liked this episode, check out: "How To Stop Procrastinating" and make sure to tune in next week to learn how to set the perfect deadline. 

In my recent conversation with Nir Eyal, a best-selling author and behavioral expert, we delved into the nature of beliefs, underscoring how they are neither facts nor fixed. Nir shared an enlightening perspective on how beliefs can be either limiting or liberating. It's fascinating to learn how our minds can be both our greatest allies and our heaviest burdens when clinging to outdated beliefs. The takeaway? We have the power to rewire our perception and shift those beliefs, treating them as tools rather than truths, which allows us to nurture motivation and reduce suffering. Applying this idea to everyday life, I find it empowering to tackle the "muck"—those sticky areas where we feel stuck—by reassessing my beliefs. It resonates with how I coach women to see their identities dynamically. This is a gentle reminder to all of us: let's hold our identities lightly and focus on who we want to become. Nir's book, guide, journal, website, Instagram Preorder Sticky Habits book today! Join the Book Launch Committee for behind-the-scenes and first peeks at all things book. Join the Supporters Club to keep About Progress around for good. Get the free DSL Training. Get 50% off last year's More for Moms All-Access Pass with code LISTENER at checkout. First episode with Nir on distraction: https://www.aboutprogress.com/blog/how-to-become-indistractable Get your AquaTru water purifier with the discount code “MONICA.”  Get your teen Knix with code “PROGRESS.” Go to Quince for free shipping on your order and 365-day returns. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if one of the strongest predictors of how long you live isn't your diet, fitness routine, or supplements... but your beliefs about aging? In this special interview (part 1 of 3) with bestselling author Nir Eyal (Hooked, Indistractable, Beyond Belief), we explore the surprising science behind beliefs and how they shape what we see, feel, and ultimately do.Many riders over 35 tell themselves:"I'm too old.""I'm not athletic enough.""Mountain biking is too dangerous."But what if these aren't facts at all?In this first part of our conversation, Nir explains the difference between facts, faith, and beliefs, why beliefs are powerful predictions about the future, and how they can become self-fulfilling prophecies that influence everything from confidence and performance to health and longevity.

Nir Leibovich, Product Executive at QuickBooks Workforce, joined us on The Modern People Leader to discuss why HR and finance teams struggle when data lives in silos and how unified systems create better business decisions. Downloadable PDF with top takeaways: https://modernpeopleleader.kit.com/episode306----  Sponsor Links:

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Send us Fan MailIn this power-packed episode, we dive deep with Nir Valtman, a cybersecurity founder turned SaaS innovator, who reveals the raw truth behind starting from zero and scaling to hundreds of thousands of subscribers. He shares how ditching excuses, setting bold goals, and harnessing vision can lead you through the chaos of growth and the fear of failure.You'll discover the critical mindset shifts that propelled Nir from a kid coding for fun to leading cutting-edge AI and cybersecurity breakthroughs. We break down:How to build a personal brand from scratch without prior fameWhy setting micro-goals fuels unstoppable momentumThe role of continuous learning and strategic failure in innovationWhy the real growth lies in shifting your mindset, not just your tacticsThe future of AI coding and what it means for developers and entrepreneurs alikeThis isn't just another episode about tech trends — it's a call to action. If you're tired of feeling stuck, ready to unlock your true potential, and eager to understand how mindset can lead to massive success, this episode is a must-listen. The difference between surviving and thriving begins in your mindset — tune in and transform your approach now.Join Nir's journey—where relentless passion meets bold action—and discover how you can rewrite your own story today.00:00 - The story behind the podcast's rapid growth and humble origins00:14 - How the host started with only 10 listeners, but stayed committed00:43 - Setting incremental goals and celebrating small wins00:56 - The importance of mindset in scaling success01:23 - Overcoming self-doubt and the fear of failure01:48 - Breaking through social media noise to reach a wider audience02:07 - The role of intentional goal-setting in personal and professional growth02:17 - Learning from mentors like Jim Rohn and applying their lessons03:08 - Reflecting on career milestones and passions outside work03:34 - Recognizing the value of experiences over material success04:03 - The dangers of complacency and staying curious about life04:40 - Encouragement to start, despite odds or doubts05:24 - Tailoring goals to individual priorities and values05:44 - How to get started with your own journey, no matter your backgroundSupport the showFollow the Podcast on Social Media!Tesla Referral Code: https://ts.la/joseph675128YouTube: https://www.youtube.com/@securityunfilteredpodcastInstagram: https://www.instagram.com/secunfpodcast/Twitter: https://twitter.com/SecUnfPodcastAffiliates➡️ OffGrid Faraday Bags: https://offgrid.co/?ref=gabzvajh➡️ OffGrid Coupon Code: JOE➡️ Unplugged Phone: https://unplugged.com/Unplugged's UP Phone - The performance you expect, with the privacy you deserve. Meet the alternative. Use Code UNFILTERED at checkout*See terms and conditions at affiliated webpages. Offers are subject to change. These are affiliated/paid promotions.

Can you truly break through your own limitations and achieve what seems impossible? Today, I sit down with my friend Nir Eyal, the author of three bestselling books, including his latest, *Beyond Belief*, which just hit the New York Times bestseller list. Nir recently blew my mind when he told me he doesn't "believe in jet lag" after flying from Europe to Asia, and that was just the appetizer for our conversation. In his typical science-backed style, Nir reveals the surprising research behind why some people persist where others quit, and how our beliefs—not always our circumstances—are often the key to unlocking our full potential. He shares practical, data-driven strategies I'm already applying in my own life and creative work, and I think you will too.Timestamps:00:00 Introduction01:26 Belief and Placebos05:25 Why Placebo Effect is Getting Stronger06:59 When Pain is Not Suffering10:10 Hypnosedation and Unlocking Potential15:35 Applying Beliefs to Creative Process19:10 Chasing Happiness vs. Decreasing Suffering21:47 Why Positive Thinking Can Be Harmful26:34 Applying Belief-Shifting to Relationships31:03 Changing Your Mind and Beliefs35:35 Belief Problems, Not People Problems37:25 High Expectations, Low Control Leads to Burnout40:03 Internal vs. External Locus of Control44:27 The Rat Experiment and Persistence47:47 What's Next for Nir EyalIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://www.kit.comFollow Nir:Website: https://www.nirandfar.comX: https://twitter.com/nireyalLinkedIn: https://www.linkedin.com/in/nireyalBeyond Belief: https://www.nirandfar.com/beyondbeliefFeatured in this episode:Kit: https://www.kit.comBeyond Belief: https://www.nirandfar.com/beyondbeliefHighlights:01:31 – How belief separates suffering from symptoms06:17 – Why I don't want to hear about side effects15:06 – How I stopped suffering in my creative process25:29 – Visualizing how to deal with discomfort30:39 – Who I become when I hold onto a belief38:40 – Formula for burnout: high expectations, low control44:45 – How a change in belief increased a rat's persistence

898. We're drowning in information, advice, and self-help — so why do we still feel stuck? Returning guest Nir Eyal, author of the new bestseller "Beyond Belief," explains the motivation triangle most people are missing and why your brain is actively working against change. In a rare unscripted moment, Nir walks Rachel through an inquiry-based coaching exercise that surfaces a limiting belief she's been carrying for decades — and the conversation takes a turn neither of them expected.Nir Eyal's book, "Beyond Belief"Modern Mentor is a Quick and Dirty Tips Podcast, hosted by Rachel Cooke!Find more from Rachel at LeadAboveNoise.com.Have a question for Modern Mentor? Email: modernmentor@quickanddirtytips.com Discover more from Modern Mentor!FacebookLinkedInNewsletterTranscripts available on your podcast app or QuickandDirtyTips.com. Hosted on Acast. See acast.com/privacy for more information.

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/nir-eyal-returns If you want to understand how much your beliefs shape your reality, try this quick exercise. Google the “checkerboard illusion” below and you can witness first-hand that even when you know two squares are the same shade of gray, your brain still refuses to show you the truth. If it can't get a simple shade right, imagine what it's doing with everything else. In his book Hooked, Nir Eyal helped people build habit-forming products for good. Then he wrote Indistractable to help people break free from the ones that weren't. But after years of hearing from readers who knew exactly what to do and still couldn't make themselves do it, he realized something was missing from the equation entirely. His new book, Beyond Belief, argues that motivation isn't a straight line between behavior and benefit — it's a triangle, and the third side is belief. The convictions we carry about ourselves, our abilities, and our circumstances quietly determine what we see, what we feel, and ultimately what we do. In this conversation, we dig into why your brain actively resists changing its mind, how the placebo effect is reshaping what we know about pain and performance, and what all of this means for designers and creative thinkers navigating the uncertainty of AI. Nir also gets personal about living with ADHD and dyslexia, stage fright, and how a single reframe — not a new fact, just a new belief — changed the way he experiences all of it. Bio Nir Eyal is a globally recognized authority on behavior change and human potential. His frameworks have empowered millions to build better habits, enhance focus, and unlock greater agency in their lives and work. A former lecturer at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford, Nir has collaborated with leaders and organizations worldwide to boost performance through behavior design. He is the New York Times bestselling author of the international bestsellers Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, which have sold over one million copies in more than 30 languages. Hooked was a finalist for the 2014 Goodreads Choice Awards. Indistractable won the 2019 Outstanding Works of Literature (OWL) Award and was named one of the Best Business & Leadership Books of the Year by Amazon, Audible, and The Globe and Mail. His third book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, became an instant New York Times best-seller and reveals how to identify and replace the hidden beliefs that define our limits. *** This ad-supported episode is available to everyone. If you'd like to hear it ad-free, upgrade to our premium subscription, where you'll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books. New premium subscriber benefit coming soon: we're launching a private Slack community…join now so you get access when it launches! And get a behind-the-scenes pass to every episode with The Roundup, where each week we bring you insights and actionable tactics from recent episodes. You'll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid Learn more about your ad choices. Visit megaphone.fm/adchoices

You've read the book. You nodded at every page. And then you changed absolutely nothing. Sound familiar?Nir Eyal helped Silicon Valley build the systems that capture your attention — then turned around and wrote the books on how to fight back. Hooked became the playbook for habit-forming products. Indistractable showed you how to resist them. And now Beyond Belief cracks open the real reason most men read all of it, agree with all of it, and still don't change.It's not discipline. It's not information. It's belief. Specifically, the stories you've been telling yourself about who you are, what you're capable of, and whether change is actually possible for someone like you. Nir calls them limiting beliefs — and he spent six years researching how to replace them with something better.This one hits different if you've ever blamed your ADHD, your past, your upbringing, or the algorithm for the gap between who you are and who you know you could be.IN THIS EPISODE, YOU'LL LEARN:Why 90% of distraction isn't your phone — it's a feelingThe motivation triangle: behavior and benefit fail without beliefHow a diagnosis becomes a cage — and how to break outThe man who almost died from a placebo overdoseRichter's rats: how one belief produced 240x more persistenceWhy to-do lists are broken — and what to do insteadFREE RESOURCE FROM NIR:5-Minute Belief Change Guide — nirandfar.com/beyondbeliefliveFOLLOW NIR EYAL:Website & free resources: nirandfar.comBooks: Hooked, Indistractable, Beyond Belief — AmazonGo Deeper here are Three Supporting EPISODES FROM MTM:Ep. 92 — Overcoming ProcrastinationEp. 121 — Managing Your Mind: How to Kick Out Negative ThoughtsEp. 138 — Curiosity Is Key to Breaking Men Free from Judgment and RuminationFollow MTM: SUBSCRIBE - Thursday Three Things or Text MTM to 33777: newsletter.focusnowtraining.comFREE Training Content or Corporate Workshop: focusnowtraining.comMore Episodes & Resources: mentalkingmindfulness.comCoaching with Will: willnotfear.comBook Jon to Speak: jonmacaskill.comCo-produced by Robert Lopez | cratesaudio.comHosted on Ausha. See ausha.co/privacy-policy for more information.

Daniel is joined by Nir Sever, Senior Director of Business Development at proteanTecs. Nir has over 30 years of experience in advanced VLSI engineering. Before joining proteanTecs, he served for 10 years as the COO of Tehuti Networks, a pioneer in high-speed networking semiconductors. Prior to that, he served for 9 years as Senior… Read More

In this episode of The Poultry Nutrition Blackbelt Podcast, Thomas Jones, a PhD student at the University of Georgia's Department of Poultry Science, presents research on using near-infrared reflectance spectroscopy (NIRS) to predict digestible amino acid content in soybean meal. By correlating rooster bioassay data with NIR spectra, the method enables rapid, real-time nutrient assessment at the feed mill level, helping nutritionists manage ingredient variability more effectively. Listen now on all major platforms!"Lysine digestibility in soybean meal can range from 2.3 to 2.8%, and at 30% dietary inclusion, those small differences accumulate into significant performance impacts across the flock."Meet the guest: Thomas Jones is a PhD student in Poultry Science at the University of Georgia, Athens, specializing in near-infrared reflectance spectroscopy for real-time nutrient analysis of poultry feed. His research focuses on correlating NIRS-based spectra with rooster bioassay data to predict digestible amino acid content in soybean meal, aiming to improve feed formulation accuracy and reduce analytical turnaround time at the feed mill level.Liked this one? Don't stop now — Here's what we think you'll love!What you'll learn:(00:00) Highlight(01:22) Introduction(02:15) Soybean meal variability(03:29) Bioassay limitations(05:35) Amino acid trends(07:05) NIRS throughput(09:09) Margin of error(16:01) Closing thoughtsThe Poultry Nutrition Blackbelt Podcast is trusted and supported by innovative companies like:* Kemin* Fortiva- DietForge- Poultry Science Association- Anitox

Near-Infrared Light Therapy After Stroke: Does the Science Hold Up? A viewer reached out recently with a question I have been getting more frequently: Does near infrared light therapy actually help the brain recover after stroke? It is a fair question — the claims circulating online range from cautiously promising to outright extraordinary. In this post, I am going to cut through the noise and look at what the peer-reviewed research actually shows. What is Near-Infrared Light Therapy? Near infrared (NIR) light therapy — also called photobiomodulation (PBM) or transcranial photobiomodulation (tPBM) when applied to the head — uses specific wavelengths of light (typically 630-1100 nm) to penetrate tissue and interact with cells at a biological level. This is not a tanning lamp or a heat lamp. The mechanism is specific: NIR light at the right wavelengths is absorbed by cytochrome c oxidase, a key enzyme in mitochondrial energy production. When stimulated, cytochrome c oxidase increases ATP synthesis — essentially giving cells more energy to carry out repair and function. For neurons recovering from ischaemic or haemorrhagic stroke, the theory is compelling: damaged brain cells that are energy-starved might benefit from an additional energy stimulus. The Mechanism: What the Biology Says The cytochrome c oxidase pathway is well-established in photobiology. What is less settled is whether light at therapeutic intensities can penetrate the skull deeply enough to reach relevant brain structures. Skull and scalp tissue absorb and scatter light substantially. Transcranial delivery requires sufficient power density (irradiance) at the source and long enough exposure to accumulate meaningful fluence (energy dose) at depth. Studies using ex vivo human skull specimens suggest that only 1-3% of surface irradiance reaches cortical tissue at clinically relevant depths — and deeper subcortical structures receive even less. This does not make tPBM ineffective — it means dosing is everything. And most consumer devices do not disclose their irradiance or fluence specifications, which makes comparing them to clinical trials nearly impossible. What the Research Shows Animal Studies: Encouraging Signals Several well-designed rodent studies have demonstrated that tPBM applied within hours to days of stroke onset reduces infarct volume, improves functional recovery, and modulates neuroinflammation. A 2019 study by Thunshelle et al. found tPBM reduced lesion size in ischaemic stroke models and improved neurobehavioural scores. Animal models are useful for mechanistic insights. However, rodent skulls are thinner and brain structures are more superficial than in humans — so translational accuracy is limited. Human Clinical Trials: More Complicated The human evidence is where the story becomes nuanced. The NeuroThera Effectiveness and Safety Trial (NEST-1 and NEST-2) were the most prominent early RCTs. NEST-1 (2007) reported positive outcomes for acute ischaemic stroke patients treated within 24 hours. However, NEST-2 (2009), a larger double-blind RCT with 660 patients, failed to replicate those results on its primary outcome measure. NEST-3 was halted early in 2013 after an interim analysis showed it was unlikely to meet its primary endpoint. What went wrong? Researchers identified several issues: heterogeneous stroke populations, inconsistent dosing protocols, and the fundamental challenge of transcranial light delivery in adults with varying skull thickness and tissue composition. More recent work has shifted focus. A 2023 review by Zomorrodi et al. examined pulsed tPBM and found preliminary evidence for cognitive and neurological benefits in traumatic brain injury and neurodegeneration — but noted the absence of large, well-powered RCTs in stroke specifically. The Consumer Device Problem Here is where I have to be direct with anyone considering purchasing a NIR device for home use. Clinical studies use medical-grade devices with precisely calibrated irradiance, typically 10-700 mW/cm2 at the source, with controlled exposure times to achieve specific fluence targets (often 0.9-36 J/cm2). Consumer devices vary enormously — and most do not publish their specifications at all. Buying a NIR cap or helmet marketed for brain wellness is not equivalent to receiving the protocol used in clinical research. This does not mean it is harmful. It means we do not know whether you are getting a therapeutic dose, a sub-therapeutic dose, or anything in between. The Stakes If you are in recovery from a stroke or brain injury and you are exploring every option — which I completely understand — the risk here is not primarily financial. The risk is investing hope, time, and energy into something that may or may not be delivering what clinical trials suggest is therapeutic. The opportunity, on the other hand, is real: the underlying biology is sound, and the research pipeline is active. This is an area worth watching closely. Three Actionable Steps Talk to your neurologist or rehab physician before purchasing any device. Ask specifically whether tPBM has been considered in your care plan and what the current clinical guidance is. If you want to explore the evidence yourself, search PubMed (pubmed.ncbi.nlm.nih.gov) for transcranial photobiomodulation stroke — filter for systematic reviews and RCTs published after 2018 for the most current picture. Check ClinicalTrials.gov (clinicaltrials.gov) for active trials recruiting stroke survivors for tPBM studies. Participation in a trial gives you access to a properly calibrated protocol and contributes to the evidence base. What Recovery Can Look Like When the brain is given the right conditions — adequate sleep, nutrition, rehabilitation, reduced inflammation, and potentially adjunct therapies that the evidence supports — healing happens in ways that can surprise both patients and clinicians. I have spoken with hundreds of stroke survivors on this channel who found approaches that contributed meaningfully to their recovery. Not a single one found a shortcut. But many found tools — used thoughtfully, in partnership with their medical team — that made a genuine difference. That is what this channel is about: doing the work so you can make informed decisions. References Lampl Y et al. Infrared laser therapy for ischemic stroke: a new treatment strategy. Stroke. 2007;38(6):1843-9. PMID: 17463313. pubmed.ncbi.nlm.nih.gov/17463313 Zivin JA et al. Effectiveness and Safety of Transcranial Laser Therapy for Acute Ischemic Stroke (NEST-2). Stroke. 2009;40(4):1359-64. PMID: 19233936. pubmed.ncbi.nlm.nih.gov/19233936 Thunshelle C, Hamblin MR. Transcranial Low-Level Laser (Light) Therapy for Brain Injury. Photomed Laser Surg. 2016;34(12):587-598. PMID: 27854434. pubmed.ncbi.nlm.nih.gov/27854434 Zomorrodi R et al. Pulsed Near Infrared Transcranial and Intranasal Photobiomodulation Significantly Modulates Neural Oscillations. Sci Rep. 2019;9(1):6309. PMID: 31004089. pubmed.ncbi.nlm.nih.gov/31004089 Bill Gasiamis is a stroke survivor and the host of the Recovery After Stroke podcast. He is not a medical professional. Nothing in this post constitutes medical advice. Always consult your treating physician before starting any new therapy. The post Near-Infrared Light Therapy After Stroke: Does the Science Hold Up? appeared first on Recovery After Stroke.

Staying focused and avoiding distractions has never been more difficult. We blame our phones, the constant notifications, and endless distractions, but the root cause of distraction isn't your phone—it's how you respond to it.Nir Eyal is a globally recognized behavioral design expert and NYT bestselling author of Hooked, Indistractable, and has just released his newest book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results.With a background in psychology, technology, and business, Nir has spent years studying how habits are formed and how distractions take hold. His frameworks have empowered millions to form better habits, enhance their focus, and unlock greater agency in their lives and businesses.In our conversation, Nir shares a powerful framework to understand the difference between traction and distraction, and why most people don't actually know what they're getting distracted from. He also explains how persistence is a key driver for long-term success, the hidden influence of limiting beliefs, and how small shifts in mindset can dramatically increase your ability to stay focused and follow through on the activities that generate results.In this episode, you'll learn: ✅ How phone distractions are caused by internal triggers such as boredom, fatigue or anxiety 90% of the time, and how to avoid them.✅ Why to-do lists often fail and how time-boxing is a better system for staying productive and less distracted.✅ The difference between reactive work and reflective work and why scheduling thinking time on the calendar is essential.Show Notes: LifestyleInvestor.com/288Tax Strategy MasterclassIf you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/taxStrategy Session For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultationThe Lifestyle Investor InsiderJoin The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insiderRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review.Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Not truths, but theories to consider in regards to yourself and your beliefs and ultimately how your beliefs are guiding your life for better and worse. My guest is Nir Eyal (Near A-yall). Nir consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and is the author of the international bestsellers Hooked, and Indistractible, which have sold over 1 million copies in more than 30 languages. Nir's research and writing has been featured in The New York Times and Harvard Business Review, and he is a regular contributor to Psychology Today. Nir has a new book, BEYOND BELIEF: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, and I took the opportunity to go head on with our cultural perspective on beliefs. To help you see if you're interested, I'll read some concepts that came from Nir and our talk: Beliefs can be helpful regardless of if they are true. Beliefs are the driver of sustained motivation. But not because they are necessarily true. If you make a triangle with belief on one side and behavior on the other, belief is the foundation underneath. Facts are true whether you believe in them or not. Faith is conviction that doesn't require evidence, and belief is the messy space between fact and faith. We don't agree about what we choose to put our faith in, we argue about whether our faith is true and other's faith is false. A belief is only good if it holds up to real-world feedback, remains open to revision, and doesn't require ignoring evidence to sustain it. Healthy belief requires intellectual humility. And a couple side items that came up, “All pain is real. And it's all in your brain.” And, “Your brain isn't seeing reality - it's seeing your beliefs about reality.” If this sounds intriguing, stay tuned. You can find Nir's book, Beyond Belief, anywhere. Connect with him at nirandfar.com Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

In our follow up episode with Melanie Jackson, PhD of the Great Birth Rebellion, we discussed how full spectrum sunlight from UV to NIR offers irreplaceable nutrients for optimal pregnancy and health. Show sponsors:

What's standing between you and your goals? Focus? Discipline? Motivation? Nir Eyal points the finger somewhere else. Your beliefs. In his new book, Beyond Belief, he shows you how to trade them in for better ones — and finally get unstuck. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. Check out Nir's previous appearance on the show ⁠here⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it's 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

Nir Eyal returns to the podcast to discuss his latest book, Beyond Belief, and the powerful role belief plays in shaping our behaviour, relationships, and decisions.From the difference between fact, faith, and belief to the surprising ways our perceptions influence what we see, Nir explains how beliefs can be consciously changed and why doing so can transform everything from personal performance to company culture.We also explore the role of belief in branding, including how companies like Liquid Death use anticipation to disrupt entire categories, and why the most successful brands don't just sell products they shape what people believe.Thank you to System1 for sponsoring Uncensored CMO.https://system1group.com/Timestamps00:00 - Start01:44 - Why Nir wrote a book about belief?05:57 - How powerful can belief be?10:15 - Believing is seeing12:44 - The three powers of belief14:42 - The difference between fact, faith and belief16:05 - How belief can affect relationships17:10 - How to change your beliefs25:52 - How powerful can beliefs be?28:37 - The cautious power of placebo32:59 - Why Liquid Death used the power of anticipation to disrupt water35:59 - Why brand is so powerful37:40 - How our beliefs literally shape what we see39:42 - Why smart people are more unsuccessful41:59 - How beliefs can improve company culture42:57 - When should you quit?47:08 - Why labelling yourself can be self-limiting50:52 - How to build good beliefs

What if everything you think you see is actually shaped by what you already believe? In this episode, I sit down with Nir Eyal to unpack the fascinating science behind belief, perception, and performance, and it completely changed how I think about business development and success. We explore how our brains filter reality through prior beliefs, often creating invisible barriers that hold us back in relationships, sales, and opportunities we don't even realize we're missing. I dig into how limiting beliefs quietly sabotage our ability to take action, why motivation isn't what we've been taught, and how we can actually manufacture our own luck through simple, intentional behaviors. We also talk about practical ways to reframe discomfort, build persistence, and shift the internal narratives that determine whether we show up or shut down. If you've ever felt stuck, hesitant, or like you're "just not that kind of person," this conversation will challenge that idea in the best way. Topics We Cover in This Episode:    Why you might be missing opportunities that are right in front of you The subtle belief patterns that shape your results more than your skills A surprising way to make networking feel natural instead of draining How "luck" is actually something you can create on demand The hidden force that's really driving your motivation every day A simple mindset shift that can dramatically increase your persistence How to rethink failure so it actually works in your favor A powerful technique to challenge beliefs you've always assumed were true   Take one idea from this conversation and actually apply it this week, whether that's reaching out to someone, reframing a limiting belief, or simply noticing where your mindset might be holding you back.   Resources Mentioned: Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today!   Nir's website: https://www.nirandfar.com/ Beyond Belief on Amazon: https://a.co/d/06JkNWDy To inquire about Nir speaking at your event: https://www.nirandfar.com/book-nir-eyal/  

What if everything you think you see is actually shaped by what you already believe? In this episode, I sit down with Nir Eyal to unpack the fascinating science behind belief, perception, and performance, and it completely changed how I think about business development and success. We explore how our brains filter reality through prior beliefs, often creating invisible barriers that hold us back in relationships, sales, and opportunities we don't even realize we're missing. I dig into how limiting beliefs quietly sabotage our ability to take action, why motivation isn't what we've been taught, and how we can actually manufacture our own luck through simple, intentional behaviors. We also talk about practical ways to reframe discomfort, build persistence, and shift the internal narratives that determine whether we show up or shut down. If you've ever felt stuck, hesitant, or like you're "just not that kind of person," this conversation will challenge that idea in the best way. Topics We Cover in This Episode:    Why you might be missing opportunities that are right in front of you The subtle belief patterns that shape your results more than your skills A surprising way to make networking feel natural instead of draining How "luck" is actually something you can create on demand The hidden force that's really driving your motivation every day A simple mindset shift that can dramatically increase your persistence How to rethink failure so it actually works in your favor A powerful technique to challenge beliefs you've always assumed were true   Take one idea from this conversation and actually apply it this week, whether that's reaching out to someone, reframing a limiting belief, or simply noticing where your mindset might be holding you back.   Resources Mentioned: Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today!   Nir's website: https://www.nirandfar.com/ Beyond Belief on Amazon: https://a.co/d/06JkNWDy To inquire about Nir speaking at your event: https://www.nirandfar.com/book-nir-eyal/

What if everything you think you see is actually shaped by what you already believe? In this episode, I sit down with Nir Eyal to unpack the fascinating science behind belief, perception, and performance, and it completely changed how I think about business development and success. We explore how our brains filter reality through prior beliefs, often creating invisible barriers that hold us back in relationships, sales, and opportunities we don't even realize we're missing. I dig into how limiting beliefs quietly sabotage our ability to take action, why motivation isn't what we've been taught, and how we can actually manufacture our own luck through simple, intentional behaviors. We also talk about practical ways to reframe discomfort, build persistence, and shift the internal narratives that determine whether we show up or shut down. If you've ever felt stuck, hesitant, or like you're "just not that kind of person," this conversation will challenge that idea in the best way. Topics We Cover in This Episode:    Why you might be missing opportunities that are right in front of you The subtle belief patterns that shape your results more than your skills A surprising way to make networking feel natural instead of draining How "luck" is actually something you can create on demand The hidden force that's really driving your motivation every day A simple mindset shift that can dramatically increase your persistence How to rethink failure so it actually works in your favor A powerful technique to challenge beliefs you've always assumed were true   Take one idea from this conversation and actually apply it this week, whether that's reaching out to someone, reframing a limiting belief, or simply noticing where your mindset might be holding you back.   Resources Mentioned: Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today!   Nir's website: https://www.nirandfar.com/ Beyond Belief on Amazon: https://a.co/d/06JkNWDy To inquire about Nir speaking at your event: https://www.nirandfar.com/book-nir-eyal/  

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Nir Eyal has spent his career studying why people don't do what they know they should. After writing Hooked and Indistractable, he kept getting a strange kind of call: readers who'd read the book, knew the steps, and still didn't do them. That puzzle led him down a six-year research path into the one variable missing from every motivation model: belief. In this conversation, Nir shares the science behind his new NYT bestseller Beyond Belief, and the framework that explains why knowing what to do is never enough. We go deep on the Motivation Triangle (behavior + benefit + belief), the difference between limiting and liberating beliefs, and why positive thinking and visualization can actually make your goals harder to reach. Nir walks through the turnaround process live—we use my own imposter syndrome as the test case—and you'll hear him demonstrate, in real time, how quickly a belief that feels like a fact can dissolve when you examine it. If belief is the hidden ceiling on your performance as a creator, this episode is the blueprint for raising it. Beyond Belief by Nir Eyal Nir's website — nirandfar.com Full transcript *** TIMESTAMPS (05:36) The Motivation Triangle (07:22) Why information is a solved problem (10:26) Beliefs vs. facts vs. faith (15:48) Limiting beliefs vs. liberating beliefs (21:46) The #1 reason people don't achieve goals (22:59) Why the brain hates changing its mind (31:31) Inquiry-Based Stress Reduction (34:27) The turnaround: collecting a portfolio of perspectives (42:24) Talking to Yourself In the Third Person (47:24) The Circle of False Promise (50:00) What athletes actually visualize (53:51) 'Imposter syndrome' is not a real diagnosis (56:10) Your labels become your limits *** RECOMMENDED NEXT EPISODE → #300: I Spent Three Days With A Dozen New York Times Bestselling Authors → #171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY Creator Science Newsletter Get CreatorHQ Join The Lab Get a Personalized Offer *** CONNECT Twitter Instagram LinkedIn YouTube *** SPONSORS View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal is not just an author; he's a behavioral architect, a master decoder of the invisible forces that drive human action and inaction. A former Stanford Graduate School of Business lecturer who co-founded and sold tech companies before transitioning into writing and teaching, Nir's brilliance lies in his rare ability to bridge psychology, technology, and business into frameworks that fundamentally change how leaders think, operate, and perform. With bestselling books like Hooked, Indistractable, and the upcoming Beyond Belief, Nir delivers the kind of substance that makes you stop, think, and actually do the work.Takeaways:Distraction Is an Action, Not an Accident: Nir reframes distraction as something we do, not something that happens to us. The opposite of distraction isn't focus—it's traction. Both end in “action,” and the difference comes down to intent. If it's not what you planned to do, it's pulling you off course.Time Boxing Beats To-Do Lists Every Time: To-do lists have no constraints and reward busyness over progress. Time boxing forces you to commit focused blocks to what matters most, teaches you how long things actually take, and creates the feedback loop that to-do lists can never provide.Belief Is the Missing Piece of Motivation: Knowing what to do and wanting the benefit isn't enough. Nir reveals that motivation is a triangle—behavior, benefit, and belief—and without the belief that you can achieve the outcome, persistence collapses. His new book Beyond Belief unpacks the science-backed way to engineer the beliefs that unlock extraordinary results.Sound Bytes:“My purpose is to explain the world so that it can be made better.”“The superpower, the skill of the century is going to be the ability to follow through. Because it turns out that people want to do business with those who follow through.”“They went from 15 minutes to 60 hours of straight swimming. Why? What happened? What changed? The only variable left is that something was unlocked in their brains.”Connect & Discover Nir:Instagram: @neyal99Website: nirandfar.comX: @nireyalLinkedIn: @nireyalBook: Beyond Belief

Order my new book, The Price of Becoming... www.LearningLeader.com/Becoming This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. My Guest: Nir Eyal is a Stanford lecturer, behavioral designer, and bestselling author who has spent his career at the intersection of psychology, technology, and human behavior. He's one of the most rigorous thinkers alive on why people do what they do, and what it actually takes to change. Notes Julie introduced Nir to the Turnaround technique. Nir and Julie met the first week of college in 1997 and have been married since 2001. A big part of the genesis of Beyond Belief came from Julie introducing Nir to this technique called The Turnaround, which comes out of the work from Byron Katie, that she used with her mother to repair the relationship she had with her mom. A limiting belief is a belief that saps motivation and increases suffering. It does that by creating short-term relief from discomfort. "I hate public speaking, I'm no good at public speaking, so I'm going to avoid public speaking." You reduce your motivation to go on stage, providing yourself temporary relief, but long-term suffering. The Turnaround helps you collect a portfolio of perspectives. The problem is that our minds hate changing beliefs. We use these beliefs to justify passivity. A turnaround helps you identify many different kinds of beliefs, and then you can choose the ones that serve you versus the ones that hurt you. Your conscious mind can only process 50 bits of information per second. Your brain is processing 11 million bits of information (the sound of a voice, light hitting your retinas, the ambient temperature of the room). Your conscious mind is not aware of all this. Your brain has to filter out and leaves you with 0.00045% of the information that's coming in. The brain sees reality through a tiny pinhole of attention. It's the difference between reading a simple sentence or War and Peace twice every second. In order to make sense of all this data coming in, the brain has to see reality through a tiny pinhole of attention, just a tiny fraction of reality you're actually consciously aware of. The brain makes predictions based on our beliefs. How does the brain make sense of all this information? It has to make predictions, and those predictions are based on our beliefs. We call this predictive processing. Everything you experience, everything you see, everything you feel, and everything you're inspired to do is determined by the three powers of belief. The three powers of belief: The power of attention changes what you see The power of anticipation changes how you feel The power of agency changes what you do Limiting beliefs hide themselves. A limiting belief, by definition, is hidden because we think that what we see is accurate. We all think that what we experience is a fact. "I saw it for myself. I'm stating my truth. This is the way things are." But that's not true at all. The way the brain processes information is woefully inadequate to put that burden of truth on it. The Turnaround uses four questions to challenge limiting beliefs.  Is it true? Is it 100% absolutely true? Who am I when I hold onto this belief? Who would I be without this belief? Nir's story: "My mother is too judgmental and hard to please." Nir sent his mom flowers for her 74th birthday. She said, "Thank you very much. But just so you know, the flowers were half dead. Don't order from that florist again." Nir instantly became his 13-year-old self and blurted out, "Well, that's the last time I order you flowers again." Venting is terrible. It does nothing but reinforce your beliefs about people because not only do we not see reality clearly, we certainly don't see other people clearly. We see our beliefs about people. We don't see reality as it is. We see reality as we are. The Turnaround opened up new possibilities for Nir. In 30 seconds, he determined: (1) that belief may not be true, (2) it doesn't really serve him, and (3) there might be a better way to be. He could actually be happier without that belief. The brain hates changing its mind. The turnaround asks you to look at the diametric opposite of your belief. We have a psychological immune system. Just like if you get a splinter in your finger, your body will mount an immune defense. The same happens in our minds. The more you feel "that's crazy, I don't wanna think that way, that can't be true," the more you need to explore it. Nir found four beliefs instead of one: My mother is too judgmental and hard to please My mother is NOT too judgmental and hard to please (maybe she was just conveying information) I am too judgmental and hard to please (I had rehearsed a script of effusive praise I wanted) I am too judgmental and hard to please towards myself (I felt incompetent that the flowers didn't work out) "Beliefs are tools, not truths." This is the most important thing Nir can convey. Which one of those four beliefs is true? All of them. None of them. Who cares? Beliefs are tools, not truths. Facts, faith, and beliefs are three different things.  A fact is an objective truth about reality. It is so whether you believe it or not. The world is more like a sphere than it is flat. That is an objective fact.  Faith is a conviction that does not require evidence.  A belief is a conviction that is open to revision based on new evidence. Most problems come from thinking faith is a fact. Too many people think that their faith is a fact, and the things they think are facts are nothing more than beliefs, which are changeable. That's where most of our problems come from: interpersonal problems, personal problems, geopolitical problems. The original belief left Nir powerless. "My mom is too judgmental and hard to please" only has one way out: she has to change so I could be happy. Good luck. The other three beliefs, Nir could do something about. They were in his control. That enabled him. It freed him. It was liberating. Misattribution of emotion: hurt people hurt people. When we feel bad inside, if you've ever been bullied or been a bully yourself, this is always what happens. When you feel crappy on the inside, the first person you can find, you're going to punch him in the face, either physically or verbally, because you feel crappy. That's what Nir did to his mom because he felt bad. So now she should feel bad. How to handle narcissists: acknowledge they're operating with the best tools they have. That person is a narcissist? Awesome, because you don't have to be around them. But narcissists are operating from the best tools they have. It doesn't mean you have to include them in your life, but how do you stop suffering because of them? Acknowledge they are, and reduce your suffering around them. Nir called his mom and apologized. He said, "I'm so sorry for my behavior. I realize that you were trying to help me. You were conveying information about the flowers, so I wouldn't order from that florist. Thank you for that." That call completely changed their relationship. We expect people to change, but we can't even change ourselves. We can't do the simplest habits like eating better, exercising more, and managing our time. Why are we expecting other people to change? "Love is measured by the benefit of the doubt." When Nir's daughter was born, and he held her for the first time, he felt overwhelming adoration. Five minutes ago, she didn't exist, and now he loved her more than anything. He gave her complete, total benefit of the doubt. Why? She didn't do anything. She never sent him flowers. Babies poop, they need food all the time, they cry. But he never said, "she's crying to annoy me." We give babies the ultimate benefit of the doubt. Why don't we give adults the benefit of the doubt? When those babies grow up and become adults, we don't give them the benefit of the doubt. The narcissist in your life, the person who offends you, the person that hurts you, those are the best tools they have. It doesn't mean you have to be with them or include them in your life. The requirement is: how do you figure out how to stop suffering, to be at peace? We're constantly judging everything. Somebody cuts you off in traffic. Jerk. There's a line at the burrito place. The business thing didn't work out. The stock market goes down. Judging, judging, judging all day long. Good, bad, good, bad, good, bad. Expecting things to be different than they are. These are all limiting beliefs, and all they do is make us suffer. "We don't have relationship problems. We have belief problems." The problem is your belief that something should be different from what it is. It's like asking Nir's daughter to speak Russian. She can't speak Russian. What am I expecting? She doesn't have that ability. Why should I have expectations that people should meet my expectations? Nir and Julie now collaborate instead of argue. Since they started using the Turnaround technique, they used to have disagreements. Now they collaborate. If there's a very smart person, much smarter than Nir, who has an opinion, who he respects deeply and loves and admires, why would he fight with that person? He would collaborate with that person. Different perspectives are an asset to collect. If Nir sees things one way and Julie sees them differently, that's amazing. A new perspective. It's like collecting Pokémon cards. You've gotta get 'em all. Now with more perspectives, he can pick the best one. Writing sessions with Tim Urban, Shane Snow, and Mark Manson. Nir would work on his own and get distracted. But when he had other authors around him, they would sit down, write for 45 minutes, take a 15-minute break, write for 45 minutes, take a 15-minute break. They'd do that for three hours every morning. Not only is it inspiring, it keeps you on track. Find a focus friend. Somebody you can go to a coffee shop with and say, "I really need to focus. Let's keep each other accountable. Let's just work next to each other." Just like working side by side and seeing that other person also working on the stuff they should be working on keeps you accountable. Comparison is the thief of joy. Sometimes it can be tricky to be in a room with people who are super successful. Nir was the least successful author there at the time. You have to put it in perspective and know it's not about the outcome, it's about the journey. The best thing you can do is do the work. Time boxing is better than to-do lists. To-do lists are one of the worst things you can do for personal productivity because there's no constraint. You can always add more things to a to-do list. You come home from work every day and say, "I still have all these things I haven't done on my to-do list."  A time box calendar is the most well-researched time management technique. What's much more effective than a to-do list is planning out what you're going to do and when you're going to do it. This is called an implementation intention. The goal now becomes not to finish anything. The goal is to work on that task for as long as you said you would without distraction. Make time to do the work, to turn your values into time. That's the secret to avoiding comparison. You put in the time to do the work. When you have it on your calendar, the goal is doing the work, not finishing the work. Lucky people literally see reality differently. They did a study where they asked people who were self-described lucky or unlucky to count the number of photographs in a newspaper. The unlucky people took on average two and a half minutes. The lucky people took 11 seconds. Why? On page two, one of the images said in big, bold text, "There are 43 images in this paper. Collect your prize." The unlucky people never saw it. Their brains took in the information, but it never became part of their conscious awareness. Entrepreneurs see $100 bills on the ground when everybody's walking over them. That is driven by beliefs. You believe you can will things to change. Walter Isaacson, in his biography of Steve Jobs, talked about his reality distortion field. That's exactly what this is. Entrepreneurs tend to be way more optimistic. They believe that lucky things happen to them, and so they see opportunities. "With our luck, it's going to be a bright, beautiful, sunny day." So many people say "with my luck" and follow it with something bad or negative. This belief and mindset of saying "with our luck" followed by something extremely positive is contagious and enjoyable. "Everything good happens to us." Nir's family says this whenever something good happens. There's no line at the TSA. "Everything good happens to us." The food was good. "Everything good happens to us." Little things, big things. Do more good things happen to them than bad things? Maybe, maybe not. Who cares? Beliefs are tools, not truths. When you believe those things, you notice them more. Your life actually does seem magical, blessed, like you're always lucky. 60% of opportunities are provoked luck. They studied super successful entrepreneurs and VCs and found that 60% of their opportunities provoked luck. They provoked the lucky thing that happened. How? Something as simple as sending a note of gratitude. Never hold back on a compliment. They're free. You get so much back from them. Thank you notes create provoked luck. Tina Seelig writes thank you notes compulsively. She wrote a thank you note to somebody. The thank-you note landed on someone's desk. You're sitting at your desk with things to do, and here's a thank you note, and to the right is your laptop with an email about a new opportunity. Who is going to get the call about that opportunity? You're top of mind. "Ryan's such a nice guy. He sent me that note. I'm going to call Ryan about that opportunity." Changing Nir's relationship with his mom changed his relationship with his daughter. Love is measured by the benefit of the doubt. When Nir started giving his daughter the benefit of the doubt, it pushed him to figure it out with his mom because he needed to give her the benefit of the doubt as he would want his daughter to give him the same. He's doing his best. He's not perfect. He makes mistakes. Those are the tools he's got.  You go from loving your kid to liking them. Nir and his daughter went skiing together for his birthday. The entire three hour car ride up, the entire three-hour car ride back, they were chatting. They wrote an article together in the car. You always love your kid. As soon as your kid's born, you love them. But if you do your job right and things fall into place and you're very lucky, you like them. And that's a game changer. Reflection Questions What limiting belief are you holding onto where someone else has to change? What are three other ways to look at that same situation that would put the control back in your hands? Are you treating your beliefs like facts or like tools? Which beliefs are you holding because they're true, and which ones are you holding because they serve you? Who in your life are you not giving the benefit of the doubt? What would change if you gave them some grace? More Learning: #554 - Tim Urban: Become a High Rung Thinker #342 - Shane Snow: The #1 Leadership Skill is Intellectual Humility #596 - Arthur Brooks: The Art & Science of Happiness  Podcast Chapters 02:19 Julie Introduced Nir to The Turnaround  04:28 Limiting Beliefs: How They Sap Motivation  07:51 Your Brain Filters 99.99% of Reality  10:17 The Flower Story: When Nir Became His 13-Year-Old Self  12:41 The Four Questions That Change Everything  15:25 Finding Four Beliefs Instead of One  19:08 Beliefs Are Tools, Not Truths  22:52 Narcissists Are Using Their Best Tools  27:53 Focus Friends: Writing with Tim Urban, Shane Snow, and Mark Manson  31:09 Comparison Is the Thief of Joy  32:04 Time Boxing Beats To-Do Lists  35:04 We Don't Have Relationship Problems, We Have Belief Problems  35:59 Why Nir and Julie Don't Fight Anymore  38:25 Explaining Worlds vs Changing People  42:03 You Can't Write Clearly If You Can't Think Clearly  43:23 Lucky People See $100 Bills on the Ground  46:29 "With Our Luck, It's Gonna Be a Beautiful Day"  49:38 Thank You Notes Create Provoked Luck  52:42 From Loving Your Kid to Liking Them  56:16 EOPC

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Nir Eyal — bestselling author of Hooked, Indistractable, and Beyond Belief - for a masterclass on the psychology of belief, persistence, and entrepreneurial thinking. Together, they explore why success is so often less about intelligence, resources, or talent, and more about what you believe is possible. Drawing on psychology, behavioural science, and real-world entrepreneurial examples, Nir explains why some people spot opportunities everywhere while others walk straight past them. This is a fascinating conversation about the beliefs that quietly shape your decisions, your motivation, and your ability to keep going when things get hard. From “entrepreneurial alertness” to limiting beliefs, predictive processing, and the surprising science of persistence, Nir breaks down how founders can train themselves to see differently, act differently, and ultimately build more than they thought possible. If you've ever felt stuck, doubted yourself, or wondered why some people seem able to create momentum where others hesitate, this episode is for you. Show Notes In this episode, we cover:

What if the limits you believe about your life… aren't actually true? In this episode of Makes Sense with Dr. JC Doornick, New York Times bestselling author Nir Eyal returns to unpack the core ideas behind his latest book, Beyond Belief. Known for Hooked and Indistractable, Nir now turns his focus to the deepest layer of human behavior, the beliefs that shape how we see reality itself. We explore why the brain operates as a prediction machine, how feelings can mislead us when mistaken for facts, and why overthinking often reinforces the very patterns we're trying to escape. Nir breaks down how many of our beliefs aren't actually ours—but inherited, rehearsed, and rarely questioned. Dr. JC introduces the concept of becoming a Free Thinker, someone willing to stay open, remain curious, and not be immediately attached to their beliefs—and together they examine both the power and the potential downside of that mindset. You'll also learn practical tools like Nir's third-person technique for interrupting negative thought loops, and how to begin rewriting the internal “software” that's quietly running your life. If you've ever felt stuck, overwhelmed, or limited by your own thinking, this conversation will challenge you to ask a better question: Is this actually true… or is it just a belief I've never questioned? Watch until the end to learn a simple technique you can use immediately to break rumination and take control of your attention. Connect With Nir Eyal: Beyond Belief: https://amzn.to/41hgzg4 Website: https://www.nirandfar.com/ IG: @nireyal   Dr. JC Doornick Links: Website - www.makessensebook.com YT -    / @drjcdoornick IG -   / @drjcdoornick FB -   / @makessensepodcast Makes Sense Book - https://tinyurl.com/makessensepurchase   MAKES SENSE PODCAST Welcome to the Makes Sense with Dr. JC Doornick Podcast. This podcast explores topics that expand human consciousness and enhance performance. On the Makes Sense Podcast, we acknowledge that it's who you are that determines how well what you do works, and that perception is subjective and an acquired taste. When you change the way you look at things, the things you look at begin to change. Welcome to the uprising of the sleepwalking masses. Welcome to the Makes Sense with Dr. JC Doornick Podcast.   SUBSCRIBE/RATE/REVIEW & SHARE our new podcast. FOLLOW Podcast: You will find a "Follow" button in the top right. This will enable the podcast software to alert you when a new episode launches each week. Apple: https://podcasts.apple.com/ca/podcast/makes-sense-with-dr-jc-doornick/id1730954168 Spotify: https://open.spotify.com/show/1WHfKWDDReMtrGFz4kkZs9?si=003780ca147c4aec   Podcast Affiliates: Kwik Learning: Many people ask me where I get all these topics, which I've been covering for almost 15 years. I have learned to read nearly four times faster and retain information 10 times better with Kwik Learning. Learn how to learn and earn with Jim Kwik. Get his program at a special discount here: https://jimkwik.com/dragon OUR SPONSORS: Makes Sense Academy: A private mastermind and psychologically safe environment full of the Mindset and Action steps that will help you begin to thrive. The Makes Sense Academy. https://www.skool.com/makes-sense-academy/about The Sati Experience: A retreat designed for the married couple that truly loves one another, yet wants to take their love to that higher magical level. Relax, reestablish, and renew your love at the Sati Experience. https://www.satiexperience.com   0:00 - Intro 1:42 - What I like about Nir Eyal 3:07 - What's it like to be Nir Ayal These Days? 5:40 - The Power Of Beliefs - Curing Chronic Pain - Hypno-sedation 10:05 - Do we need to believe in ourselves in order to take action? 15:37 - The space between fact and faith. 19:20 - Where do beliefs come from 23:04 - Inquiry-Based Stress Reduction - The Turn Around 30:20 - What does it take for someone to decide to challenge their beliefs? 38:14 - Is there danger in believing you can do anything you put your mind to? 42:14 - Inherited Beliefs and Prayer 47:12 - FreeThinker 51:08 - Rewriting Beliefs     Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do you think of your beliefs as immutable facts? If so, you might be holding yourself back. In this episode of Hello Monday, Jessi Hempel sits down with Nir Eyal, bestselling author whose work sits at the intersection of psychology, technology, and human potential. His latest book, Beyond Belief, explores how the stories we tell ourselves shape our motivation, and how changing those stories can change our outcomes. In this conversation, Jessi and Nir explore how limiting beliefs take hold, why our brains default to helplessness, and how we can challenge the narratives that keep us stuck. Jessi and Nir discuss: Why beliefs should be treated as tools, not truths How limiting beliefs undermine motivation and progress The “motivation triangle” and why belief is essential to action Why we often quit too early, and what a famous rat experiment reveals about persistence A practical method for questioning assumptions and collecting new perspectives Why visualization can actually hurt motivation, and what to do instead The difference between pain and suffering, and why separating the two matters At the heart of Nir's work is a simple idea: our minds default to safety and survival, not growth. But when we learn to question the beliefs that hold us back, we can unlock more motivation, agency, and possibility in our lives. Follow Nir Eyal and Jessi Hempel on LinkedIn. Office Hours are back! Join Jessi live from her LinkedIn page on Wednesday 4/1 at 3pm EST. 

This interview features one of my favorite authors of all time, Nir Eyal, and the power our mind has on shaping our thoughts, actions, and results. Nir is a 3x best-selling author and one of the brightest minds in the history of behavior change.Get your own copy of "Beyond Belief" and Nir's other books at www.nirandfar.com

Mindset is everything, but what if your beliefs are holding you back? Nir Eyal faced this painful reality when readers praised his work, yet still struggled to change their habits or act on a single piece of advice. It led him to a deeper truth: in a world overflowing with information, knowledge isn't the problem; hidden limiting beliefs are. That realization led him to write Beyond Belief. In this episode, Nir shares personal development tools to help you uncover and destroy the beliefs silently sabotaging your success in business, relationships, and life. In this episode, Hala and Nir will discuss: (00:00) Introduction (00:00) Why Nir Wrote Beyond Belief (04:13) The Rat Study: How Beliefs Drive Persistence (08:49) How Beliefs Become Your Biology (14:42) What Is the Motivation Triangle? (20:35) How Beliefs Hijack Your Reality (30:05) Building Entrepreneurial Alertness and Luck (39:16) Reframing Beliefs to Improve Relationships (49:53) The Power of Anticipation in Business (55:57) The Danger of Limiting Identity Beliefs (01:01:53) Live Coaching to Overcome Limiting Beliefs Nir Eyal is a bestselling author, behavioral design consultant, and former Stanford lecturer known for teaching the intersection of psychology, technology, and business. His groundbreaking books, Hooked and Indistractable, have sold over one million copies in more than 30 languages, helping entrepreneurs and leaders worldwide. His newest book, Beyond Belief, reveals how to identify and replace the hidden beliefs that define our limits. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Huel - Grab nutritionally complete meals you can drink. Get 15% off with code PROFITING at huel.com/PROFITING Resources Mentioned: Nir's Website: nirandfar.com  Nir's Book, Beyond Belief: bit.ly/NE-BBelief  Nir's Book, Indistractable: bit.ly/NE-Indistractable  Nir's Book, Hooked: bit.ly/NE-Hooked  Nir's LinkedIn: www.linkedin.com/in/nireyal  YAP E34 with Nir Eyal: bit.ly/NE-E34  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini  

Nir Eyal is a globally recognized authority on behavior change and human potential. His frameworks have empowered millions to build better habits, enhance focus, and unlock greater agency in their lives and work. A former lecturer at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford, Nir has collaborated with leaders and organizations worldwide to boost performance through behavior design. Today on the show we discuss: the two types of beliefs that control everything you do and why most people are stuck in the wrong ones, why motivation is not a straight line and the real reason people keep quitting on their goals, the wild rat study from the 1950s that proves a single belief shift can make you 240 times more persistent, why positive thinking and vision boards are actually working against you, the four questions that can tear down any limiting belief in real time, and why your beliefs about aging may be more powerful than your diet, your workouts, or whether you smoke and much more. ⚠ WELLNESS DISCLAIMER ⚠ Please be advised; the topics related to health and mental health in my content are for informational, discussion, and entertainment purposes only. The content is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek the advice of your health or mental health professional or other qualified health provider with any questions you may have regarding your current condition. Never disregard professional advice or delay in seeking it because of something you have heard from your favorite creator, on social media, or shared within content you've consumed. If you are in crisis or you think you may have an emergency, call your doctor or 911 immediately. If you do not have a health professional who is able to assist you, use these resources to find help: Emergency Medical Services—911 If the situation is potentially life-threatening, get immediate emergency assistance by calling 911, available 24 hours a day. National Suicide Prevention Lifeline, 1-800-273-TALK (8255) or https://suicidepreventionlifeline.org.  SAMHSA addiction and mental health treatment Referral Helpline, 1-877-SAMHSA7 (1-877-726-4727) and https://www.samhsa.gov Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal is an author, behavioral design expert, and investor. What does it mean to truly hold a belief you endorse? Maybe some of what we believe isn't true. But more interesting is how beliefs are formed, and how they can be reshaped. So how do you update your beliefs in a way that actually serves you, rather than holds you back? Expect to learn why belief is so important and why they are just tools not truths, what's wrong with the traditional view of behaviour change and motivation, why smart, disciplined people still quit when their beliefs weaken, how big of a problem limiting beliefs are, how to reframe rejection and failure, why rumination feels productive when it's actually destructive, how to audit your beliefs and much more… Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get the brand new Whoop 5.0 and your first month for free at https://join.whoop.com/modernwisdom Get 15% off your first order of my favourite Non-Alcoholic Brew at https://athleticbrewing.com/modernwisdom Get a Free Sample Pack of LMNT's most popular flavours with your first purchase at https://drinklmnt.com/modernwisdom New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom Extra Stuff: Check out Nir's new book: https://geni.us/beyondbeliefNir's Free Belief Change Guide: https://nirandfar.com/belief-changeNir's Bonus Content + 30-day Belief Transformation Journal: https://nirandfar.com/beyond-belief - Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠https://tinyurl.com/43hv6y59⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠https://tinyurl.com/2rtz7avf⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠https://tinyurl.com/3ccn5vkp⁠ - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

Register for my Peptides Masterclass Webinar: https://www.muscleintelligence.com/peptides/   Why do so many people know exactly what to do… yet still fail to do it? In this episode of the Muscle Intelligence Podcast, Ben Pakulski sits down with bestselling author and behavioral expert Nir Eyal to explore the hidden psychology behind motivation, distraction, and long-term behavior change. Nir reveals why knowledge alone doesn't create transformation and how our beliefs shape what we see, feel, and ultimately do. Together, they dive deep into the "motivation triangle," the power of identity, why most people quit too early, and how shifting your belief system can unlock sustained discipline. If you've ever struggled to stay consistent with your health, business, or goals this conversation will completely change how you think about motivation. 5 Bullet Points: Why knowledge alone rarely leads to action The "motivation triangle" behind lasting change How limiting beliefs quietly sabotage progress Why distraction is driven by internal triggers The belief shift that fuels long-term discipline Call To Actions: The proven system 1000+ men use to stay lean, strong, clear, and capable. https://www.muscleintelligence.com/apply/   If you're interested in working with Ben. ben@muscleintelligence.com   Join 200,000 men in their prime, reading our weekly newsletter: http://muscleintelligence.com/newsletter   Unlock Your Full Muscle Building Potential With Our Complete Training Guides: https://go.muscleintelligence.com/bodypart/   Hypertrophy Execution Mastery: The most comprehensive MI40 muscle-building program EVER! https://hypertrophymastery.com/       Whenever you're ready... here are 3 ways we can help you look, feel and perform at your best:   1. Grab a free copy of 1 of our BRAND NEW Peak Performance Protocols. This is for high performers looking to 10x their training and nutrition results by becoming 10x more effective. Click here - https://go.muscleintelligence.com/high-performance-executive-report/   2. Join the Muscle Intelligence Community and connect with other men like you who want to uplevel their health and fitness. It's our new Facebook group where I coach members live, share what's working with my private clients and announce tickets to my upcoming trainings and events. Click here - https://www.muscleintelligence.com/community   3. Work with me 1-on-1 If you're a top performing executive or entrepreneur who wants a fully customized comprehensive health protocol and support from a team of world-class specialists, click here to speak with a member of my team to review all of your goals and options: https://www.muscleintelligence.com/apply?utm_campaign=YT   About Ben Ben Pakulski is the Chief Performance Officer to elite executives, successful entrepreneurs, and top athletes.With over 25 years of experience, he coaches high achievers to build the physical, psychological, and metabolic resilience required to lead at the highest level. As the creator of the Muscle Intelligence framework, Ben specializes in aligning biology and behavior to drive sustained peak performance. His mission is to redefine what's possible for people in their prime and push the boundaries of human potential.   Guest Bio Nir Eyal is a bestselling author, behavioral design expert, and one of the world's leading thinkers on habit formation, focus, and human behavior. He is the author of Hooked, Indistractable, and his latest book Beyond Belief, which explores how beliefs shape motivation, behavior, and long-term success. Nir has taught at Stanford's Graduate School of Business and the Hasso Plattner Institute of Design, and his work has been featured in Harvard Business Review, The Atlantic, Psychology Today, and The New York Times. Through his research, Nir helps individuals and organizations understand how habits are formed, how distractions hijack attention, and how powerful belief systems can unlock sustained performance and personal growth.

What if the biggest barrier between you and your potential isn't talent - but a belief you've never questioned?Nir Eyal is a behavioral design expert and the bestselling author of Hooked, Indistractable, and his newest book, Beyond Belief. In this conversation with Dr. Michael Gervais, he explores a deceptively powerful idea: that beliefs operate like the hidden software of the mind, shaping what we notice, what we feel, what we attempt, and what we assume is possible.At the center of the conversation is a problem most of us know very intimately: If we already know what to do, why don't we do it? Nir argues that motivation is not simply about knowing the right behavior or wanting the right outcome. Holding it all together is belief, the often invisible layer that determines whether we think change is possible, whether our effort is worth it, and whether we believe we are capable of following through.Nir breaks down the difference between facts, faith, and beliefs, and offers a compelling reframing: beliefs are not truths, they are tools. From there, he explores the difference between limiting beliefs and liberating beliefs, why the mind defaults toward safety and passivity, and how small acts of agency can begin to reshape what we think is available to us.Mike and Nir also dig into the relationship between pain and suffering, learned helplessness and hope, and the role interpretation plays in human performance. Along the way, they unpack how beliefs shape our attention, anticipation, and agency, and why changing a belief is often less about finding “the truth” and more about testing perspectives that better serve the life we want to live.This is a conversation about motivation, resilience, and the invisible architecture of our inner life. If you've ever felt stuck, frustrated that insight alone isn't producing change, or curious about the mental filters shaping your performance, this one is for you. __________________________________Links & ResourcesSubscribe to our Youtube Channel for more conversations at the intersection of high performance, leadership, and wellbeing: https://www.youtube.com/c/FindingMasteryGet exclusive discounts and support our amazing sponsors! Go to: https://findingmastery.com/sponsors/Subscribe to the Finding Mastery newsletter for weekly high performance insights: https://www.findingmastery.com/newsletter Download Dr. Mike's Morning Mindset Routine: findingmastery.com/morningmindset Follow on YouTube, Instagram, LinkedIn, and XSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Visualising success feels productive. Vision boards, manifesting, picturing the finish line. It gives the sense that you’re moving closer to the goal. But according to the research, that mental shortcut might actually be working against you. In Part 2 of this two-parter (listen to Part 1 here), I continue my conversation with behavioural scientist and author Nir Eyal to unpack why. Nir spent six years researching how beliefs shape what we see, feel, and do, and why the stories we tell ourselves can dramatically change our behaviour. We talk about the surprising power of “failure goals”, why lucky people often manufacture their own luck, and how leaders shape behaviour through the invisible simulations they create at work. Nir also explains why framing matters more than many leaders realise, and why the way you interpret discomfort can completely change how you perform. And when it comes to visualisation, Nir shares a key insight from elite sport. High-performing athletes aren’t picturing themselves standing on the podium. They’re visualising the moment things get hard, and exactly what they’ll do next. Nir and I discuss: Why setting a failure goal can actually increase your chances of success The study that shows why some people experience themselves as “lucky” How beliefs shape what we see, feel, and do in everyday life Why leaders are effectively designing simulations through workplace culture The powerful role of framing when introducing ideas to teams The “believe, anticipate, feel, confirm” loop that shapes our experiences How expectations influence the way we experience products and brands Why visualising the finish line can reduce motivation What high-performing athletes actually visualise when preparing to succeed Key quotes “Failure without learning is a different story. But as long as you are failing and learning, that is progress.” “Athletes aren’t visualising the trophy. They’re visualising the obstacles in their way.” Connect with Nir Eyal on Instagram, X (Twitter), and LinkedIn and his website and check out his latest book Beyond Belief. My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber) Instagram (https://www.instagram.com/amanthai) If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au Credits: Host: Amantha Imber Sound Engineer: The Podcast Butler See omnystudio.com/listener for privacy information.

Nir Eyal is a globally recognized authority on behavior design, habits, and human potential. A former lecturer at Stanford Graduate School of Business, Nir is the bestselling author of Hooked and Indistractable, books that have sold more than a million copies worldwide and have shaped how entrepreneurs and product creators think about behavior change. He's also a serial entrepreneur who has founded and sold multiple companies. In this episode, Nir returns to the show to discuss the ideas behind his new book Beyond Belief, exploring why belief—not knowledge or motivation—is often the missing link between knowing what to do and actually doing it. On this episode we talk about: Why knowing what to do isn't enough—and why people still fail to take action The “motivation triangle” and how belief holds behavior and benefits together Why positive thinking and manifestation can actually backfire The role discomfort plays in motivation and long-term success How entrepreneurs develop “entrepreneurial alertness” and see opportunities others miss Top 3 Takeaways Motivation isn't a straight line—it's a triangle that includes behavior, benefits, and belief. Without belief in the outcome or your ability to achieve it, motivation collapses. Visualizing outcomes alone can decrease your chances of success. Instead, visualize the obstacles you'll face and mentally rehearse overcoming them. Beliefs shape perception. Entrepreneurs often see opportunities others miss because they believe opportunities exist—and their brain actively searches for them. Notable Quotes "Motivation is not about the pursuit of pleasure—it's about the desire to escape discomfort." "Thinking positive can actually be negative if it tricks your brain into believing the work is already done." "Your beliefs literally change what you see. Entrepreneurs don't just think differently—they actually perceive opportunities others overlook." Connect with Nir Eyal: LinkedIn: https://www.linkedin.com/in/nireyal New Book: geni.us/beyondbelief Instagram: https://www.instagram.com/neyal99/ Other: https://www.nirandfar.com Your free belief change guide can be found here:nirandfar.com/belief-change Bonus content and the 30-Day Belief Transformation Journal: nirandfar.com/beyond-belief  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the things you believe about yourself and your capabilities aren't accurate? What if you're much more competent than you think you are? We all have mental barriers that shape how we view ourselves and the world. But your beliefs do not have to define you forever. You have the power to rewrite those stories. My guest today is Nir Eyal, a behavioral design expert, international speaker, and the bestselling author. His new book, Beyond Belief, and teaches us how to replace the mental labels that keep us stuck with accurate, empowering beliefs about what we can truly achieve. Some of the things we discuss in this episode include: Why the stories you tell yourself aren't always facts (and how to rewrite them). Nir's personal battle with his weight and how letting go of the "one true diet" myth changed his life. The dangerous power of the "nocebo effect" and how expecting a negative outcome often guarantees it. Why your brain acts as a "prediction machine" designed to keep you stuck in your comfort zone. How to tell the difference between an objective fact and a self-imposed label. The incredible link between your beliefs and physical suffering Actionable strategies to break bad mental habits, including Nir's highly effective "10-minute rule." The Therapist's Take: My top three practical strategies for challenging your beliefs and changing your behavior today. Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mentally Stronger Premium⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive content like weekly bonus episodes, mental strength challenges, and office hours with me. Related Episodes ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 33 — Friday Fix: Uncover and Change Your Self-Limiting Beliefs So You Can Reach Your Greatest Potential 210 — Reverse Aging with These Scientifically-Proven Mental Strategies Links & Resources ⁠⁠Beyond Belief⁠ Connect with the Show Buy a copy of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠13 Things Mentally Strong People Don't Do⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Amy on Instagram —⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AmyMorinAuthor⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Visit my website —⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AmyMorinLCSW.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sponsors Warby Parker — Get 15% off + Free Shipping when they buy 2 or more pairs of prescription glasses at WarbyParker.com/AMY Quince — Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quince.com/stronger⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns! AirDoctor — Head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AirDoctorPro.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and use promo code STRONGER to get UP TO $300 off today! Function Health — Visit ⁠⁠⁠⁠⁠⁠⁠⁠functionhealth.com/stronger⁠⁠⁠⁠⁠⁠⁠⁠ or use gift code STRONGER25 for a $25 credit toward your membership. One Skin — Go to ⁠⁠⁠⁠⁠⁠⁠oneskin.co/STRONGER⁠⁠⁠⁠⁠⁠⁠ and use code stronger to get up to 30% off your first 3 subscription orders Rula — Go to ⁠⁠Rula.com/STRONGER⁠⁠ for quality therapy that's covered by insurance Fast Growing Trees — Get an additional twenty percent off better plants at ⁠⁠FastGrowingTrees.com ⁠⁠using the code STRONGER at checkout Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal provides research-proven strategies for tackling the biggest restraint in our lives: our beliefs.— YOU'LL LEARN — 1) Striking examples of the power of our beliefs2) How to make the most of placebos 3) Three tools for challenging your limiting beliefsSubscribe or visit AwesomeAtYourJob.com/ep1136 for clickable versions of the links below. — ABOUT NIR — Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the international bestsellers Hooked: How to Build Habit-Forming Products andIndistractable: How to Control Your Attention and Choose Your Life, which have sold over 1 million copies in more than 30 languages. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award and being named among the best business and personal development books of the year by Amazon, Audible, and The Globe and Mail. His third book, Beyond Belief, reveals how to identify and replace the hidden beliefs that define our limits. As an active angel investor, Nir has backed multi-billion-dollar companies that implement his methodologies, including Canva, Kahoot!, and others. In addition to blogging at NirAndFar.com, his writing has been featured in The New York Times and Harvard Business Review, and he is a regular contributor to Psychology Today.• Book: Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results• Website: NirAndFar.com— RESOURCES MENTIONED IN THE SHOW — • Study: “On the Phenomenon of Sudden Death in Animals and Man” by Curt P. Richter• Study: “Anabolic steroids: the physiological effects of placebos” by Ariel Gideon and William Saville• Study: “Cognitive influence on the evaluation of wine: The impact and assessment of price” by Charles Spence• Study: “Longevity increased by positive self-perceptions of aging” by Becca R. Levy, Martin D. Slade, Suzanne R. Kunkel, and Stanislav V. Kasl• Book: All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin• Book: Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland• Book: War and Peace by Leo Tolstoy— THANK YOU SPONSORS! — • Monarch.com. Get 50% off your first year on with the code AWESOME.• Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIO• Shopify. Sign up for your $1/month trial at Shopify.com/betterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

My guest this week is Nir Eyal, whose two books ('Hooked' and ‘Indistractable') have sold over 1 million copies in over 30 languages. This week he published his latest - Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Extraordinary Results. In our chat, Nir and I discuss: Why beliefs can help us perform at our top potential (or vice versa) The difference between facts, faith, and belief How beliefs can benefit us, even if they're not “true” The importance of cognitive flexibility And, the power of prayer, even for non-believers Nir also shares a powerful story about the thing he learned by buying his mother birthday flowers from the “wrong” florist. Nir's work has been featured in the New York Times, Forbes, Harvard Business Review, Psychology Today, and many more. He attended The Stanford Graduate School of Business and Emory University. Please ⁠rate and review⁠ ⁠⁠Reasonably Happy⁠ ⁠HERE⁠⁠  (DO IT!) Read ⁠Paul's ⁠⁠Substack newsletter⁠⁠⁠ ⁠HERE⁠  Learn more about Nir on his website. 

Beyond Belief author Nir Eyal returns to break down why belief — not motivation — is the missing piece behind every goal you've abandoned too early.Full show notes and resources can be found here: jordanharbinger.com/1295What We Discuss with Nir Eyal:The number one reason people fail to reach their goals isn't a lack of knowledge or resources — it's that they quit. Motivation isn't a straight line from behavior to benefit; it's a triangle that includes belief. Without belief in both the process and the payoff, perseverance crumbles.Limiting beliefs are invisible cages we mistake for facts. Phrases like "I don't have time," "I'm too old," or "someone like me can't do this" feel like objective truths, but they're actually tools that sap motivation and increase suffering — and most people never stop to examine them.Venting feels productive but actually reinforces the distorted mental image you've built of someone. Instead, Nir uses a "turnaround" technique — asking if the opposite of your grievance could also be true — to collect a portfolio of perspectives and reduce suffering.Visualizing dream outcomes doesn't motivate you — it physiologically relaxes you into inaction. Research shows people who "manifest" goals actually achieve less. What works is mental contrasting: rehearsing how you'll handle the inevitable obstacles and discomfort.Your beliefs are tools, not truths — and you can swap them out like a carpenter reaching for the right instrument. Start examining one belief that's been holding you back, test it with honest questions, and try on a more liberating perspective for a week. Growth is possible at any age!And much more...And if you're still game to support us, please leave a review here — even one sentence helps! Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom!Do you even Reddit, bro? Join us at r/JordanHarbinger!This Episode Is Brought To You By Our Fine Sponsors: BetterHelp: 10% off first month: betterhelp.com/jordanBombas: Go to bombas.com/jordan to get 20% off your first orderProgressive Insurance: Free online quote: progressive.comThe Perfect Jean: 15% off first order: theperfectjean.nyc, code JORDAN15Zocdoc: Find and book a doctor you love today: zocdoc.com/jordanLand Rover Defender: landroverusa.comThe President's Daily Brief: Listen here or wherever you find fine podcasts!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When we fail to make desired progress in life, most of us put the blame on physical and environmental limits. But my guest says that what's really holding people back is what's in their heads.Nir Eyal is the author of Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results. Today on the show, he argues that much of how we think about ourselves, our abilities, and what's possible becomes our reality, and that getting what we want in life often comes down to changing how we perceive it. Drawing on research in neuroscience and psychology, Nir shares the three powers of belief, and how they direct your attention, alter your expectations, shape your sense of agency, and determine whether you stick with hard things long enough to see results. Along the way, he shares ways to identify and challenge the limiting beliefs that can sabotage your goals and relationships.Resources Related to the PodcastNir's previous appearance on the AoM podcast: Episode #553 — How to Become IndistractableAoM Article: How Reframing Builds ResilienceAoM podcast episode on William James and pragmatismConnect with Nir EyalNir's websiteThanks to This Week's Podcast SponsorIncogni. Take your personal data back with Incogni! Use code MANLINESS at the link below and get 60% off an annual plan: https://incogni.com/manlinessSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today on The Gist, bestselling author Nir Eyal joins the show to discuss his new book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Extraordinary Results. He explains how the lead singer of Sofi Tukker cured her chronic neuroplastic pain by "throwing ass," why vision boards and manifesting actually ruin your chances of success, and why the placebo effect is getting statistically stronger every year. They also break down the critical difference between facts, faith, and beliefs—and why treating our beliefs as immutable truths is tearing society apart. Plus, Mike gives it to you straight. A geographical rundown of the world's most important, and underrated, straits. Interested in Nir's book?  geni.us/beyondbelief Free belief change guide is here: nirandfar.com/belief-change Bonus content and the 30-Day Belief Transformation Journal is here: nirandfar.com/beyond-belief Produced by Corey Wara Video and Social Media by Geoff Craig Do you have questions or comments, or just want to say hello? Email us at ⁠⁠⁠⁠thegist@mikepesca.com For full Pesca content and updates, check out our website at https://www.mikepesca.com/⁠ For ad-free content or to become a Pesca Plus subscriber, check out ⁠⁠⁠⁠https://subscribe.mikepesca.com/ For Mike's daily takes on Substack, subscribe to The Gist List https://mikepesca.substack.com/ Follow us on Social Media:⁠⁠⁠⁠ YouTube https://www.youtube.com/channel/UC4_bh0wHgk2YfpKf4rg40_g⁠⁠⁠⁠ Instagram https://www.instagram.com/pescagist/ X https://x.com/pescami TikTok https://www.tiktok.com/@pescagist To advertise on the show, contact ⁠⁠⁠⁠ad-sales@libsyn.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠https://advertising.libsyn.com/TheGist

In this episode, Nir Eyal, author of Beyond Belief explores procrastination and the hidden pain behind your limiting beliefs. He explains how beliefs shape our perception of reality, motivation, and behavior.. He also shares how beliefs are flexible tools, not absolute truths, and that changing limiting beliefs can reduce suffering and unlock personal growth. The conversation covers the brain's filtering of reality, the motivational triangle (behavior, desire, belief), and practical strategies for reframing beliefs to overcome procrastination, manage discomfort, and foster well-being. Nir emphasizes using science-backed methods to intentionally choose beliefs that empower and support lasting change. Take our quick 2-minute survey and help us improve your listening experience: ⁠⁠⁠⁠⁠⁠⁠⁠⁠oneyoufeed.net/survey⁠⁠⁠⁠⁠⁠⁠⁠⁠ Exciting News!!! Coming in March, 2026, my new book, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠How a Little Becomes a Lot: The Art of Small Changes for a More Meaningful Life is now available for pre-orders!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Key Takeaways: The nature of beliefs and their impact on perception and reality. The distinction between beliefs as flexible tools versus absolute truths. The role of beliefs in motivation and behavior change. The motivational triangle: behavior, desire, and belief. The influence of beliefs on health, longevity, and personal growth. The concept of pain versus suffering and how beliefs affect this distinction. The importance of exposure therapy in overcoming limiting beliefs. The relationship between beliefs and procrastination as a pain management issue. Strategies for identifying and changing limiting beliefs. The significance of adopting empowering beliefs to enhance well-being and life satisfaction. For full show notes:⁠⁠ ⁠⁠click here⁠⁠!⁠⁠ If you enjoyed this conversation with Nir Eyal, check out these other episodes: How to Master Internal Triggers and Regain Control of Your Attention with Nir Eyal How to Overcome Procrastination with Tim Pychyl By purchasing products and/or services from our sponsors, you are helping to support The One You Feed, and we greatly appreciate it. Thank you! This episode is sponsored by: ⁠⁠David Protein⁠⁠⁠ bars deliver up to 28g of protein for just 150 calories—without sacrificing taste! For a limited time, our listeners can receive this special deal: buy 4 cartons and get the 5th free when you go to ⁠⁠⁠www.davidprotein.com/FEED⁠⁠ ⁠⁠Hello Fresh⁠⁠ – Get 10 free meals + a FREE Zwilling Knife (a $144.99 value) on your third box. Offer valid while supplies last. ⁠⁠Shopify⁠⁠ – The commerce platform that helps you build, grow, and manage your business all in one place. Start your $1/month trial at shopify.com/feed. ⁠⁠Pebl⁠⁠ – an AI-powered platform that helps companies hire and manage global teams in 185+ countries. Get a free estimate at ⁠⁠hipebl.ai⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Why do high performers know exactly what to do — yet still fail to take action? AJ and Johnny sit down with Nir Eyal, bestselling author of Hooked and Indistractable, to explore the hidden force behind motivation: belief. Nir explains why information alone doesn't change behavior, how limiting beliefs quietly filter what we see and feel, and why many people stay stuck despite having the right strategy. From separating pain from suffering to building a “portfolio of perspectives,” this episode reveals how changing your beliefs can unlock persistence, better relationships, and the motivation to follow through. Chapters 00:00 – Why knowing what to do isn't enough07:00 – Beliefs: the filter shaping your reality16:00 – Pain vs. suffering and the role of interpretation24:00 – The four-question method to challenge beliefs34:00 – Motivation's missing piece: belief44:00 – Persistence, mindset, and lasting change A Word From Our Sponsors Stop being over looked and unlock your X-Factor today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠unlockyourxfactor.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  The very qualities that make you exceptional in your field are working against you socially.  Visit the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠artofcharm.com/intel ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠for a social intelligence assessment and discover exactly what's holding you back. If you've put off organizing your finances, Monarch is for you. Use code CHARM at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠monarch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ in your browser for half off your first year.  Indulge in affordable luxury with Quince. Upgrade your wardrobe today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠quince.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping and hassle-free returns. Grow your way - with Headway! Get started at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠makeheadway.com/CHARM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and use my code CHARM for 25% off. This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mintmobile.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Curious about your influence level?  Get your Influence Index Score today! Take this 60-second quiz to find out how your influence stacks up against top performers at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠theartofcharm.com/influence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Episode resources: Beyond Belief Book Free Belief Change Guide http://nirandfar.com Check in with AJ and Johnny! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on TikTok⁠ limiting beliefs, motivation psychology, behavior change, mindset, persistence, emotional interpretation, belief systems, decision making, internal locus of control, cognitive reframing, personal growth, relationships, psychological resilience, self awareness Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal: Beyond Belief Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of two bestselling books, Hooked and Indistractable, selling more than a million copies and translated in over 30 languages. He is the author of the new book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results (Amazon, Bookshop)*. Most of us recognize that a huge part of what motivates us – or not – is our own thinking. In this conversation, Nir and I explore where our beliefs get in the way and how we can align them just a bit to help us move forward. Key Points A sentence starting with “I am…” can be among the most dangerous in any language. Often, our beliefs limit us. Belief is the foundation of the motivation triangle that includes benefit and behavior. Yet, we often overlook beliefs. Curt Richter's study of rats in the 1950s shows how an animal's belief system can massively influence its behavior. The real question isn't “Is this belief true?” but rather, “Does this belief serve me?” You can choose beliefs based on usefulness, not certainty. Difficulty may mean we are not cut out for something, but it might also be evidence of growth. Too often, we quit too soon. Progress comes from consistent action, not perfect plans. Resources Mentioned Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results (Amazon, Bookshop)* by Nir Eyal. Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Win the Long Game When the Short-Term Seems Bleak, with Dorie Clark (episode 550) How to Quit Bad Stuff Faster, with Annie Duke (episode 607) How to Better Manage Your Emotions, with Ethan Kross (episode 719) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Nir Eyal spent six years researching why brilliant, talented people consistently fall short of their potential, and what he found will surprise you: it's not a lack of knowledge, resources, or intelligence holding most people back. It's the invisible belief system running silently in the background, shaping every decision you make without your awareness. Most of us are walking around with beliefs forged in survival mode, and we're using them long after they've stopped serving us. The good news is that beliefs, unlike facts, are tools you can examine, update, and swap out. In this conversation, Nir walks you through the motivation triangle that explains why willpower and information alone never work, and the exact four-step turnaround process that rewrites the beliefs costing you peace, progress, and connection. Whether you're struggling with a goal that keeps stalling, a relationship that stays stuck, or a quiet voice telling you that you're not enough, this episode gives you a practical way out. The Greatness Playbook: The Belief Breakthrough Edition Nir's books: Hooked: How to Build Habit-Forming Products Indistractable, Updated Edition: How to Control Your Attention and Choose Your Life Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results In this episode you will: Learn the exact four-question turnaround process Nir uses daily to dissolve limiting beliefs about people, including the one about his own mother that changed everything Discover why being "too smart" can actually work against you and how liberating beliefs outperform facts when it comes to achieving what you want Understand the motivation triangle and why you'll never stay consistent on behavior and benefit alone without the third element most people skip entirely Find out why positive visualization and manifesting can actually decrease your chances of success and what athletes do instead that works Understand why the words you say out loud about yourself become your biology, and how to use secular prayer as a tool for pain tolerance and inner peace For more information go to https://lewishowes.com/1896 For more Greatness text PODCAST to +1 (614) 350-3960 More SOG episodes we think you'll love: Lewis Howes [SOLO] Dr. Joe Dispenza James Clear Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy!Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode Highlights With KatieWhat photobiomodulation (PBM) is and how red/NIR light affects cellsCore mechanism in plain English: cytochrome-c oxidase, nitric oxide displacement, ATP boost, secondary ROS and Ca² signalingWavelengths and depth: red (630–660 nm) for skin/surface; NIR (810–850 nm) for deeper tissues; why 980 nm behaves more thermallyEvidence overview: where PBM helps most (pain, recovery, tissue healing, some skin outcomes) and where data is still emerging“Free” red/NIR from sunrise and sunset: why the spectrum shifts, circadian benefits, and practical outdoor habitsDevice fundamentals: wavelength, irradiance (mW/cm²), energy dose (J/cm²), distance, and session timeBest-practice protocols: example dosing for skin vs joints/muscle; frequency and cycling (start low, titrate)Safety and cautions: eyes, heat load, photosensitizing meds, pregnancy/active cancer care, implanted electronicsHome tips: avoid staring at LEDs, position perpendicular to target, measure/estimate dose rather than chasing wattageSleep support stack: morning outdoor light + evening low-intensity red environment (not bright blue at night)Skeptic's view: helpful when wavelength/dose are right; underwhelming if misused or sold as a cure-allMy routine: sunrise/sunset outside first; add targeted device sessions for DOMS, skin, or joint recovery and track results over 4–8 weeksResources MentionedBON CHARGEJOOVV red light Red Therapy red lights use code wellnessmama for a discountMito red lightHigher DoseBONCHARGEI like so many of their products - from their red light products to their sauna blankets. Red light has been so helpful for me during my recovery from Hashimoto's. To find out more, go to boncharge.com/wellnessmama and use code wellnessmama for 20% off!