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What if your conference wasn't designed around sessions, speakers, and logistics, but around how you wanted attendees to feel? How can your association bring more artistry, intention, and humanity into everything it does?In part two of this two-part special on Associations Thrive, host Joanna Pineda interviews Nir Hindi, Founder of The Artian. Nir discusses:What business artistry is, and why leaders should think of business as a platform for creative expression and human value, not simply optimization.Why association conferences should begin by asking, "What should this feel like?" rather than focusing first on speakers, logistics, or attendance goals.How associations can intentionally design conferences for the individual attendee, especially first-time attendees who arrive alone and often feel intimidated.Why post-pandemic conferences must prioritize human connection and community, since educational content is increasingly available online.How artists teach leaders to pay attention to invisible details that create meaningful experiences, even when attendees can't articulate why something feels exceptional.The Pixar meeting room story, and how changing physical environments can dramatically improve participation, collaboration, and idea generation.How storytelling should focus on members' problems, journeys, and transformations rather than organizational history, milestones, or statistics.Why associations should measure success not simply by attendance or satisfaction scores, but by whether their events genuinely transformed members' professional lives.References:TheArtian websiteNir's Business Artistry CourseFollow Nir on LinkedInNir's Website
The Creator's Adventure - Course Creation, Entrepreneurship & Mindset tips for Creators
⛰️ Try Heights Platform, the all-in-one tool for building your online course and community. Start your 30-day free trial → https://www.heightsplatform.com In this episode, we interview Nir Eyal, New York Times bestselling author of Hooked, Indistractable, and Beyond Belief. Nir's books have sold over 1 million copies in more than 30 languages, and his work has helped millions of people build better habits, control distraction, and change the beliefs that shape their lives.
What if your motivation problem is actually a belief problem?We often assume that knowing what to do and understanding why it matters should be enough to change our behavior. Yet knowledge rarely produces lasting action on its own. The missing ingredient is often the belief that our effort will make a difference.In this episode of The Good Leadership Podcast, Charles Good speaks with Nir Eyal, New York Times bestselling author of Hooked, Indistractable, and his new book, Beyond Belief.Nir explains how beliefs function as working models of reality, shaping what we notice, what we expect, how we feel, and what we ultimately do. Rather than treating beliefs as unquestionable truths or relying on empty positive thinking, he offers a science-backed approach to developing beliefs that are useful, empowering, and open to revision when new evidence emerges.This conversation is not about pretending that obstacles do not exist. It is about developing beliefs that help us see reality more clearly, persist through discomfort, and recognize where our actions can meaningfully influence the outcome.NIR EYAL is a globally recognized authority on behavior change and human potential. His frameworks have empowered millions to build better habits, enhance focus, and unlock greater agency in their lives and work. He is the New York Times bestselling author of the international bestsellers Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, which have sold over one million copies in more than 30 languages. Hooked was a finalist for the 2014 Goodreads Choice Awards. Indistractable won the 2019 Outstanding Works of Literature (OWL) Award and was named one of the Best Business & Leadership Books of the Year by Amazon, Audible, and The Globe and Mail. His third book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, became an instant New York Times best-seller and reveals how to identify and replace the hidden beliefs that define our limits.His writing has been featured in The New York Times, Harvard Business Review, The Atlantic, and Psychology Today. CHAPTERS00:00 Introduction to Beliefs and Human Performance01:07 Nir Eyal's Background and Work02:12 From Habits to Behavior Change03:38 Why We Don't Do What We Know05:03 Beliefs as the Linchpin of Motivation06:55 What Is a Belief? Fact, Faith, or Tool?07:49 The Three Powers of Belief09:16 Beliefs Filter Our Reality11:09 Seeing Through the Lens of Beliefs13:01 Beliefs and the Perception of Opportunities16:34 Anticipation and Experience Loops20:25 The Power of Expectation in Experience25:39 Beliefs and Behavior: Building Hope28:37 The Role of Limiting and Liberating Beliefs30:22 The Impact of Beliefs on Performance34:58 Pain, Discomfort, and Growth36:56 The Problem With Positive Thinking38:24 Mental Contrasting and Preparing for Obstacles40:06 The Dark Side of Labels and Nocebos42:00 The Power of Expectations and Placebos44:08 Changing Limiting Beliefs for Empowerment45:18 Actionable Steps to Re-Engineer BeliefsSubscribe to The Good Leadership Podcast: [Apple Podcasts] | [Spotify] | [YouTube]LinkedIn: linkedin.com/in/charlesagoodSubstack Channel (Outlearn to Outperform): charlesgood.substack.comLinkedIn Newsletter (The Outlearn Advantage): [Subscribe]The Institute for Management Studies
My wife, for 40 years, has exceptional qualities. One of them is that she's naturally averse to things that aren't related to Kṛṣṇa, and that's been a great benefit for me. Living with you, for all these years, the subject that you're interested in is Kṛṣṇa. I also notice that you have a kind of determination—I would even say stubbornness. Definitely stubborn; the most stubborn person I ever met! But you engage it in service to Prabhupāda, because you're so stubborn that you won't give up the principles that he gave us, nor will you give up your allegiance to Prabhupāda. I have noticed that some people equivocate and say maybe he's this or that, but Nirākulā doesn't want to hear it. She is attached to Prabhupāda. I also noticed that she's a very organized person. She ran her own business for many, many years and was always on time. People knew her; in fact, even the clients that she had, who are numerous, still call her, write her, and send her stuff, even though she is fully retired now. They always think of her as somebody who is a very positive influence in their life, and I think of you as being a positive influence in my life—the most positive I can say. Because, you know, when you're married—just FYI for anybody who doesn't know—you have to be with a person all the time, and you get to know them quite well. I can say that it has been a boon for me, because having someone who's unwavering in her practice of Kṛṣṇa consciousness also keeps me steady. We're affected by our association. I'm grateful because today is your birthday. In case anybody wondered if I was just suddenly, after 40 years, deciding it was important to mention my gratitude to you for the unlimited ways in which you support me. Well, we decided early on, even when we met and the question came up about whether this was a match and we were going to get married, that we would talk about our path in devotional service. We decided we were going to go for it together, we were going to work hard and try to do service for Prabhupāda, and in the end, whatever needs to be done, we're going to do it to go back home, back to Godhead, to help each other. (Excerpt from the message by HG Vaisesika Dasa) How could you not love a man like this? It's my good fortune—beyond whatever I deserved—to have Prabhu as my husband. He has given me so much: materially, spiritually, and all of you, this community that he has put his heart and soul into for decades, and I'm most appreciative about that. We are very, very blessed, very fortunate, and I pray that you keep me in your prayers, keep me in your association, and please don't ever hesitate to let me know how I can be of service. It gives me the greatest joy if I can be of service to all and any of you. Thank you for all you do for propelling Śrīla Prabhupāda's mission, for taking it as your life and soul. I am so inspired by all of you that have a taste for what Prabhupāda gave us, and to want to give that to others. It means so much to us, especially as you know, we get older. I'm 71 now, and you know, you think of these things more at this age. Prabhupāda was 69 when he came, and all he did in that decade! And Prabhu and I want to do that for Prabhupāda. We want to do whatever we can. We want to, as Prabhu says, "leave it on the field"—sports analogy. So that's our plan: to just keep giving our all, and you help us so much with that by what you do and by how exquisitely and lovingly you take care of us. (Excerpt from the address by HG Nirakula Dasi) ------------------------------------------------------------ To connect with His Grace Vaiśeṣika Dāsa, please visit https://www.fanthespark.com/next-steps/ask-vaisesika-dasa/?utm_source=youtube&utm_medium=video&utm_campaign=launch2025 https://vaisesikadasayatra.blogspot.com/ Add to your wisdom literature collection: https://iskconsv.com/book-store/?utm_source=youtube&utm_medium=video&utm_campaign=launch2025 https://www.bbtacademic.com/books/?
Nir Levy was nineteen years old when he was already commanding a unit in the Israeli army. He managed hundreds of people and logistics with life or death stakes, at an age when most of us were figuring out laundry. After the Israeli army came Amazon, where Nir eventually ran a full manufacturing facility. There, he learned to live by the company's obsession with getting it right, every package, every time. Now he’s Vice President of Operations at Final Frontier Manufacturing, a high precision aerospace shop in Colorado. A company that pulled him out of Chicago because they wanted someone who could build a world-class operation from the ground up. ******** Listen on your favorite podcast app using pod.link. . View the podcast at the bottom of this post or on our YouTube Channel. Follow us on Social and never miss an update! Facebook: https://www.facebook.com/swarfcast Instagram: https://www.instagram.com/swarfcast/ LinkedIn: https://www.linkedin.com/company/todays-machining-world Twitter: https://twitter.com/tmwswarfblog ************* Link to Graff-Pinkert's Acquisitions and Sales promotion! ************* Interview Highlights The Israeli Army Was His First School of Management In Israel, mandatory military service begins at eighteen, with assignments based on testing and advancement based on merit. Within a year and a half, Nir was a commanding officer, first as a frontline mechanic for a Navy SEALs unit, then staffing a maritime border patrol unit on the Gaza coast, then running HR and logistics for a unit of about 500 people in the Red Sea. “At a very impressionable age, you see what a world class operation looks like,” he said. The Amazon Standard: 99.65 Percent On Time After the army, Nir did his undergrad, worked in management consulting, and got an MBA from the University of Chicago. Amazon recruited him during his MBA through their Pathways program, which started him as a manager in a warehousing and fulfillment facility. After a few roles and promotions, he ended up running the manufacturing side, printing and binding books on demand with zero inventory sitting around. “Books are somewhat simple,” he told me, “but they can vary by any means.” Different paper, laminate, covers, cuts. Ninety five percent of orders shipped within four hours of the click. “That’s a world class operation right there,” he said. Across everything Amazon shipped, the standard was 99.65 percent on time or better. He says the principle behind it is customer obsession, treating every package like it has to arrive in time for Christmas, and building every process backward from the moment the customer needs it. The Amazon Playbook Meets Aerospace Final Frontier makes CNC parts for aerospace and defense, including a gear housing that sits on top of a rocket engine (pictured above). Cost runs anywhere from double digits to five figures depending on the part. Manufacturing at Final Frontier isn’t linear the way book printing was. Scheduling has to account for outside processing and raw material lead times on top of the work itself. Nir is applying what Amazon taught him about backlog management, planning weeks out instead of days, to a business with more variables. Near the end of the interview, I asked Nir what he enjoys outside of work. “I like organizing my pantry,” he said. “My pantry is very organized.” Somehow, knowing that, all of it made a little more sense. The post Army, Amazon, Aerospace, with Nir Levy — EP 269 appeared first on Today's Machining World.
Câmeras instaladas em condomínios, empresas e estabelecimentos comerciais poderão ser integradas ao sistema de videomonitoramento da polícia no Espírito Santo. A conexão com esses equipamentos, que atualmente operam isoladamente, vai permitir que informações e alertas relevantes cheguem mais rapidamente às forças de segurança, via Centro Integrado Operacional de Defesa Social (Ciodes). De acordo com informações do governo do Estado, "atualmente, existem milhares de câmeras de monitoramento espalhadas pelo Espírito Santo, mas muitas operam de forma isolada. O 'Projeto Sentinela ES' busca conectar essas estruturas, permitindo que informações e alertas relevantes cheguem mais rapidamente às forças de segurança. A proposta é formar uma rede colaborativa de inteligência e tecnologia, fortalecendo a prevenção, o monitoramento e a proteção da população capixaba", explica o governo.Segundo a Secretaria de Estado da Segurança Pública e Defesa Social (Sesp), podem aderir ao projeto entidades públicas e privadas que administrem ou operem sistemas de monitoramento, sensores, câmeras, plataformas analíticas, soluções de videomonitoramento ou infraestrutura tecnológica relacionada à segurança. "As instituições interessadas deverão encaminhar a documentação à Secretaria da Segurança Pública e Defesa Social (Sesp), que avaliará a viabilidade da integração ao Parque Tecnológico da Segurança Pública Capixaba".Ainda, segundo a secretaria, "a adesão é voluntária e, após a integração, o ente público ou privado poderá enviar metadados, imagens, e vídeos relevantes para as atividades de segurança pública. Todo o conteúdo será recebido pelo Núcleo de Intervenções Rápidas (NIR) do Centro Integrado Operacional de Defesa Social (Ciodes) e tratado conforme os mesmos protocolos já utilizados no Cerco Inteligente e nos Totens de Segurança"."A integração não busca o monitoramento contínuo de pessoas, mas o envio de dados para a composição de informações e alertas para eventos relevantes na segurança pública. Assim como ocorre atualmente com os recursos de reconhecimento facial e leitura automática de placas, a tecnologia analisará os dados recebidos e, ao identificar situações de interesse para a Segurança Pública, acionará automaticamente os protocolos de resposta das forças policiais". Em entrevista à CBN Vitória, o subsecretário de Comando e Inovação da Sesp, Guilherme Pacífico, fala sobre o assunto.
Can an association create deeper member loyalty by focusing not just on solving problems, but on creating experiences that people genuinely care about? In an era where efficiency and technology dominate, perhaps the real opportunity for associations is to bring more humanity, intention, and artistry into every member interaction.In part one of this two-part special on Associations Thrive, host Joanna Pineda interviews Nir Hindi, Founder of The Artian. Nir discusses:What business artistry is and why it differs from creativity. Creativity solves problems; artistry creates meaning and emotional connection.How some of the world's most admired leaders, including Steve Jobs, Walt Disney, and Edwin Land, approached business as a form of creative expression rather than simply optimization.Why associations should think beyond delivering value and instead design experiences that members genuinely remember and care about.How seemingly small details, from onboarding experiences to event design to member communications, can communicate care, respect, and intention.Why organizations should optimize not only for efficiency, but also for emotional resonance and human connection.The role of awe in leadership, and how inspiring visions motivate employees, members, and stakeholders to become part of something larger than themselves.How founders and executives can become better storytellers by focusing less on features and facts, and more on purpose, motivation, and impact.This conversation is Part 1 of a 2-part interview. In Part Two, Nir explores how business artistry specifically applies to associations and nonprofit organizations.References:The Artian WebsiteNir's Business Artistry CourseFollow Nir on LinkedInNir's Website
Roxy's Ride & Inspire RAWcast - Mountain Bike & Mindset Podcast
Starting with a simple mountain biking example ("I'm bad at left corners") the conversation expands into a much deeper discussion about ADHD, fear, confidence, labels, self-concept, and why what comes after the words "I am" may shape your future more than you realize. Sometimes the biggest breakthroughs begin when we stop saying "This is who I am" and start saying "This is what I'm learning."Because the thing is, many of us carry labels we've repeated for years:"I have ADHD.""I'm not confident.""I'm bad at this.""I'm just an anxious person.""I'm not athletic.""I've always been this way."But what if some of those labels have quietly become limitations? In this final part of my conversation with bestselling author Nir Eyal (Hooked, Indistractable, Beyond Belief), we explore the powerful connection between identity, self-belief, and human potential. Nir shares his own experience with ADHD and explains why diagnoses, labels, and personality traits can sometimes become self-fulfilling prophecies that keep us stuck, because they can narrow what we believe is possible.
Check out BeerBiceps SkillHouse Courses Here - https://linktr.ee/bbskillhouseFor all BeerBiceps vlog content Watch Life Of BeerBiceps - https://www.youtube.com/@LifeOfBeerBicepsDownload my meditation and wellness app, Swa:aha.https://app.level.game/?c=zSbmYnShare your guest suggestions hereMail - connect@beerbiceps.comLink - https://forms.gle/aoMHY9EE3Cg3Tqdx9Follow BeerBiceps SkillHouse's Social Media Handles:YouTube: https://www.youtube.com/@BeerBicepsSkillHouseInstagram: https://www.instagram.com/beerbiceps_skillhouseWebsite : https://beerbicepsskillhouse.inFor any other queries EMAIL: support@beerbicepsskillhouse.comIn case of any payment-related issues, kindly write to support@tagmango.comFollow Nir Eyal's Social Media Handles:-Instagram: http://instagram.com/nireyalLinkedIn: https://www.linkedin.com/in/nireyal/Website: http://nirandfar.comGet Nir Eyal's Books Here:- https://www.amazon.in/s?k=nir+eyal&crid=1QLFAO9BM9YY6&sprefix=nir+ey%2Caps%2C210&ref=nb_sb_ss_fb_1_6_mvt-t11-rankerIn this 518th episode of The Ranveer Show, we are joined by Nir Eyal, bestselling author of Hooked, Indistractable, and Beyond Belief, to explore the psychology of distraction, habits, self-belief, and lasting personal transformation.In this conversation with Nir Eyal, we talk about why distraction begins from within, the difference between traction and distraction, and how limiting beliefs silently shape our lives. We discuss the impact of AI and short-form content on the human mind, the science behind motivation, and why beliefs not information are the missing link between knowing what to do and actually doing it.This episode also covers scrolling addiction, po*nography, alcohol, cannabis, food, productivity, quitting vs persistence, hope, prayer, neuroscience, and the powerful frameworks Nir uses to overcome internal triggers and build an indistractable life. We also dive into liberating beliefs, emotional resilience, and how to transform struggle into growth without turning it into suffering.This podcast is a valuable resource for anyone interested in Behavioral Psychology, Productivity, Habit Formation, Self-Belief, Mental Performance, Focus, Personal Growth, Leadership, Neuroscience, and Building an Indistractable Life.00:00 – A Podcast That Could Change How You Think03:20 – Is AI Rewiring Your Brain?06:47 – Why Your Brain Loves Bad News11:56 – Why Focus Is Harder Than Ever13:16 – Can You Reinvent Yourself?14:50 – The Biggest Challenge Facing Young Generations17:18 – Progress Vs Distraction26:32 – Hope vs Talent30:18 – How To Quit Smartly38:23 – Dealing With Criticism, Fame & Self-Doubt40:41 – How Your Beliefs Shape Reality42:54 – The Belief That's Holding You Back53:50 – Turning Pain Into Purpose59:36 – One Mindset Shift That Changes Everything1:04:40 – Responsibility vs. Happiness1:07:58 – The Story You Need to Tell Yourself1:12:40 – Building Unshakable Self-Belief1:17:25 – Can Prayer Improve Mental Health?1:24:12 – A Smarter Way to Pray1:26:47 – The Biggest Takeaways
This week's Live Well Be Well Moment with Nir Eyal, behavioural designer and bestselling author.We delve into how our beliefs about the people closest to us can keep us trapped and a simple technique that can set you free. Featuring two of the most personal stories Nir has ever shared.Nir's books: https://www.amazon.co.uk/stores/author/B00HJ8021IMy book 'Healthy Shouldn't Be This Hard': https://www.amazon.co.uk/Healthy-Shouldnt-Be-This-Hard-ebook/dp/B0G1DHNRV5This episode is sponsored by:DIOME: Rest deeper. Stay grounded. Rested is available now and Grounded lands later this month.
Twisted child's pose -- Beulah Land (27 March 2023 - Belfast, NIR)
This week's Live Well Be Well Moment with Nir Eyal, behavioural designer and bestselling author.We delve into the science of beliefs, why your brain lies to you even when you know the truth, why manifesting can actually work against you, and what the difference between a limiting and liberating belief really means.Nir's books: https://www.amazon.co.uk/stores/author/B00HJ8021IMy book 'Healthy Shouldn't Be This Hard': https://www.amazon.co.uk/Healthy-Shouldnt-Be-This-Hard-ebook/dp/B0G1DHNRV5This episode is sponsored by:DIOME: Rest deeper. Stay grounded. Rested is available now and Grounded lands later this month.
Grab my Sunday Times Best Selling Book: Healthy Shouldn't Be This Hard
Start Artist Song Time Album Year 0:00:32 Ricky Nelson Hello Mary-Lou 1:59 Single 1961 0:03:30 Neon Fields Only the Water 4:49 Neon Fields 2026 0:08:18 Neon Karma Rain 4:09 Neon Karma 2022 0:12:28 Neon Leaves Tickertape Nightlife 4:33 Cinema Verité 2013 0:17:55 Nephylim Travail Pt.I – Anima 2:12 Circuition 2025 0:20:06 Nepenthe Skyrocketstereo 7:18 Everything Was Beautiful and Nothing Hurt 1997 0:27:24 Nepočin Rock Pajaci 3:14 Svijet Po Kojem Gazim 1977 0:30:37 Nergard Destiny 3:45 Single 2025 0:35:21 G. C. Neri Tuona il cannone 6:57 Logos 2009 0:42:18 Nerv Pasir 6:11 Ragam 2005 0:48:29 Nessie Gold Digger Ghost 5:26 The Tree 1977 0:53:55 Nestor Last To Know 4:18 Teenage Rebel 2024 0:59:11 Netherworld Son of Sam 6:54 In The Following Half-Light (Netherworld) 1981 1:06:04 The Neutrons Doom City (Scrinos’ Revenge) 4:08 Black Hole Stars 1974 1:10:12 JIngle – Neural Dawn 0:15 2025 1:10:27 Neural Dawn City of Glass 5:38 The Last Frequency 2025 1:16:52 Never Awake Wander 4:54 Underground 2014 1:21:47 Never Can Tell To be living in time 4:25 To be living in time 2026 1:26:12 Never Wasn’t Can’t Find The Door 4:16 Never Wasn’t 2008 1:30:28 Neverlight Your Medusa 3:56 Nova Red (Expanded Edition) 2017 1:34:24 NeversiN Welcome to Nir 7 3:46 The Loop Theory 2025 1:39:19 New Eden Orchestra The Voyage 3:06 Vikings 2011 1:42:25 The New Grove Project Epiqurium Vl 4:44 Epiqurium 2025 1:47:09 New Machine New Horizon 5:08 New Machine 2002 1:52:17 New Miserable Experience Ordinary People 3:40 Gild The Lily 2026 1:55:57 Andrew Newton Press Any Key 4:30 Smile 2023 2:01:18 Niacin Things Ain’t Like They Used To Be . 7:28 Deep 1999 2:08:47 Niadem’s Ghost Child Bride 6:26 In Sheltered Winds 1987 2:15:12 Nickelback How You Remind Me 3:37 Silver Side Up 2001 2:18:49 Nickelback Follow you home 4:17 All The Right Reasons 2005 2:24:00 Nickel Creek Going Out… 2:56 Celebrants 2023 2:26:57 Stevie Nicks Bella Donna 5:10 Bella Donna 1981 2:32:06 Nidayme Point of No Return 7:32 Envol 2023 2:39:43 Night Cloud Damned Night 4:53 Defeated By The Innocents 2004 2:46:31 Night Sun Crazy Woman 4:09 Mournin’ 1972 2:50:40 The Night Flight Orchestra This Time 4:43 Sometimes The World Ain’t Enough 2011 2:55:23 Night Wilds New Jerusalem 4:00 All That Should Have Been 2024 2:59:45 Nights Of Iguana Bad Drinker 3:11 Grapefruit Tree 1987
Roxy's Ride & Inspire RAWcast - Mountain Bike & Mindset Podcast
What if the biggest thing holding you back is a belief you've never questioned? In this special interview (part 2 of 3) with bestselling author Nir Eyal (Hooked, Indistractable, Beyond Belief), we move from understanding beliefs to learning how to change them.Many of us can recognize limiting beliefs:"I'm too old.""I'm not good at this.""I don't have time.""I'll never get better."But once you've identified a limiting belief, what do you do next?In this episode, Nir shares the most powerful mindset exercise I've ever learned—a simple but profound framework for questioning the stories that create suffering and keep us stuck.Using real-life examples, including a story about his own mother, Nir explains how to uncover hidden assumptions, challenge long-held beliefs, and replace them with beliefs that create more freedom, motivation, and possibility.
Behavioral designer Nir Eyal sits down with Jeremy Au to unpack the ideas behind his New York Times bestseller Beyond Belief. He explains why information alone never changes behavior, why your limiting beliefs stay hidden like your own face, and how the motivation triangle of behavior, benefit, and belief decides whether you actually follow through. Nir breaks down the research showing why manifesting and vision boarding can backfire, what athletes do instead with mental contrasting, the crucial difference between pain and suffering, and the four-question turnaround he used to repair his relationship with his mother. The episode closes with a live coaching session where Jeremy rewrites his own beliefs about exercise. For founders, operators, and investors across Singapore, Indonesia, Vietnam, the Philippines, Thailand, and Malaysia, this is a practical playbook for the inner game of building. Burnout, self-doubt, and stalled goals are common across Southeast Asia's startup ecosystem, and Nir's framework offers a science-backed way to spot the beliefs quietly capping your potential and swap them for ones that serve you. Grab Nir Eyal's new book Beyond Belief, plus Hooked and Indistractable, at https://www.nirandfar.com Watch, listen or read the full insight at https://www.bravesea.com/blog/nir-eyal-beyond-belief BRAVE is Southeast Asia's leading tech podcast, hosted by Jeremy Au. Honest conversations with the region's top founders, investors, and operators on building startups in Southeast Asia. New episodes every week. Subscribe so you never miss one. Listen & Subscribe YouTube (English), YouTube (Bahasa Indonesia), Spotify (English), Spotify (Bahasa Indonesia), Spotify (Chinese), Spotify (Vietnamese), Apple Podcasts Follow BRAVE LinkedIn, X (Twitter), Instagram, TikTok, WhatsApp Follow Jeremy Au LinkedIn, X / Twitter, Instagram, TikTok, Facebook, Threads, Twitch Resources Get transcripts, startup resources & community discussions at www.bravesea.com #BeyondBelief #LimitingBeliefs #Mindset #SoutheastAsia #StartupFounders #Productivity #BehaviorChange #SelfImprovement 00:00 From Hooked to Beyond Belief 03:08 Why He Writes and the Birth of Hooked 05:36 The Phone, His Daughter, and Indistractable 08:28 Why Knowing Isn't Doing: The Motivation Triangle 11:26 Beliefs vs Facts vs Faith 12:55 Why Manifesting Backfires 16:56 Pain Is Not Suffering 21:04 Updating the Beliefs We Inherit 28:25 The Flowers, His Mother, and the Turnaround 31:31 Live Coaching: The Real Reason Exercise Feels Hard 41:25 The Four-Question Turnaround on Exercise 48:21 Exercise for Its Own Sake 52:00 Takeaways: Beliefs Are Lenses, Not Laws
This morning, just after the program at the Rādhā Govinda Mandir, I took a walk down Nevin Street and turned the corner to the CVS. As I was waiting for Nirākulā Devī Dāsī, my wife—who had some items to purchase—I was chanting outside. I saw a father and son come out; his little boy was probably six, and his face was puckered, and he was crying. His father said to him, "Tell me in words, why you're crying. What's the matter?" But he could only cry. I walked into the store to see, was there something that he wanted or needed in there? I couldn't see anything. What's more, most things were locked up—even the toothpaste, razor blades, anything of significant value was locked behind glass—and I started thinking, "No wonder he's crying." And then I thought, "This is us here in this world; everything we want, that we desire, is locked up." You have to work hard to get anything in this world. The one thing that is free, we don't ask for: it is God's grace. It falleth from the heavens like rain, sun-strained. It comes to everyone, but we're looking for many things that are not worthy of looking for. They're beneath our dignity as souls—the things we seek in this world. So, we have an opportunity to take what's been given to us for free, which gives the highest reward, and it only requires a sincere heart to sing the names of Kṛṣṇa and call out. The mantra is written in a form which allows us to simply call out. We don't need to know any Sanskrit; we just need to have a heart which is yearning to reconnect to the Supreme Personality of Godhead. And here's a tune that we do sing when we're in Vṛndāvana and Govardhana Hill, where the devotees naturally love Kṛṣṇa—and at Govardhana Hill every day, they walk around and think of Kṛṣṇa and all those pastimes there in Vṛndāvana. ------------------------------------------------------------ To connect with His Grace Vaiśeṣika Dāsa, please visit https://www.fanthespark.com/next-steps/ask-vaisesika-dasa/?utm_source=youtube&utm_medium=video&utm_campaign=launch2025 https://vaisesikadasayatra.blogspot.com/ ------------------------------------------------------------ Add to your wisdom literature collection: https://iskconsv.com/book-store/?utm_source=youtube&utm_medium=video&utm_campaign=launch2025 https://www.bbtacademic.com/books/?utm_source=youtube&utm_medium=video&utm_campaign=launch2025 https://thefourquestionsbook.com/?utm_source=youtube&utm_medium=video&utm_campaign=launch2025 ------------------------------------------------------------ Join us live on Facebook: https://www.facebook.com/FanTheSpark/ Podcasts: https://podcasts.apple.com/us/podcast/sound-bhakti/id1132423868 For the latest videos, subscribe https://www.youtube.com/@FanTheSpark For the latest in SoundCloud: https://soundcloud.com/fan-the-spark ------------------------------------------------------------ #kirtan #spiritualmusic #mantramusic #spiritualawakening #soul #spiritualexperience #spiritualpurposeoflife #spiritualgrowthlessons #secretsofspirituality #vaisesikaprabhu #vaisesikadasa #vaisesikaprabhulectures #spirituality #bhaktiyoga #krishna #spiritualpurposeoflife #krishnaspirituality #spiritualusachannel #whybhaktiisimportant #whyspiritualityisimportant #vaisesika #spiritualconnection #thepowerofspiritualstudy #selfrealization #spirituallectures #spiritualstudy #spiritualquestions #spiritualquestionsanswered #trendingspiritualtopics #fanthespark #spiritualpowerofmeditation #spiritualteachersonyoutube #spiritualhabits #spiritualclarity #bhagavadgita #srimadbhagavatam #spiritualbeings #kttvg #keepthetranscendentalvibrationgoing #spiritualpurpose
Business owners rarely fail because they're short on tools or tactics, they fail because they blend in. In a world where everyone has access to AI, automation, and endless data, the real danger is that your message, brand, and leadership lose their human edge. Output becomes polished but generic. Teams get buried in analytics while intuition, originality, and genuine connection get pushed aside. Today's guest, Nir Bashan, keynote speaker, creativity consultant, and author of The Solution Mindset: Mastering the Art of Problem Solving, has helped brands like Rolex and Porsche turn creativity into measurable profit by treating it as a practical business tool, not something fluffy or optional. In this episode of Marketer of the Day, Nir shows us why creativity is now the last true competitive advantage in the age of AI. He explains how AI has become the great equalizer: everyone can generate emails, posts, and scripts at scale, but very few know how to separate the “AI fire hose” of output into what's truly valuable, authentic, and on-brand. Nir reveals how to use AI as a starting point while applying a creativity rubric to refine, reshape, and humanize your content so it sounds like you and actually resonates with your audience. https://youtu.be/juP8aaBUPaI?si=b9yJ3lZXJT0Q3s2T This conversation is packed with insights for entrepreneurs, marketers, and leaders who feel overwhelmed by data, distracted by constant digital noise, or frustrated that their AI-assisted content still falls flat. If you've been wondering how to stand out when everyone else has the same tools, Nir's Solution Mindset will show you how to reclaim creativity as a skill, integrate it with your analytics, and turn everyday problems into opportunities for differentiation and growth. Quotes: “Creativity is an actionable tool that we can use to grow businesses, get into new markets, change product, and change how customers relate to what we offer. The problem is that most people don't use it." "AI is now the great equalizer. Everyone has access to it, so the question becomes: what do we do to get to the next level? That shortage, that gap there, is creativity." "Reality doesn't lie strictly in the numbers; it lies in a balancing of the analytics and the creative. That's what I help people do, connect those two things to optimize their business." Contact Details: Visit Nir Bashan's Facebook Page Connect with Nir Bashan on LinkedIn Explore Nir Bashan's Official Website Follow Nir Bashan on Instagram Get a copy of The Solution Mindset: Mastering the Art of Problem Solving on Amazon Dive into the YouTube Channel of Nir Bashan
What if the only thing holding you back isn't a lack of discipline—but a belief you don't even know you have?In this episode, bestselling author Nir Eyal (Hooked, Indistractable, Beyond Belief) breaks down the science of limiting beliefs and reveals why positive thinking alone won't get you unstuck. If you've ever wanted to show up on video, grow your business on social media, or finally take action on goals you keep putting off—this conversation is for you.Whether you're a business owner afraid to post on LinkedIn, a real estate agent who wants to start making videos, or an entrepreneur stuck in analysis paralysis—this episode gives you a practical, science-backed system to change your beliefs and finally take action.
There's one thing that all of Helena's personal projects have in common: they remain unfinished. The family photo album is empty, as is her mom's recipe book. And the lavender garden is still unplanted. Helena is not lazy. In fact, she's a busy lawyer who has no problem finishing tasks at the office. But she's also a busy mother raising a family, and free time is hard to come by. So how can Helena banish her distractions? On this episode of How To!, the first in a two-part series on time management, we talk to Nir Eyal, author of Indistractable: How To Control Your Attention and Choose Your Life. Nir used to be just as distracted as Helena, but then he figured out some tricks to break free from his stray thoughts. He explains why procrastination isn't a sign of laziness, it's a sign of discomfort. And why it's more important to address your feelings than silence your push notifications. If you liked this episode, check out: "How To Stop Procrastinating" and make sure to tune in next week to learn how to set the perfect deadline.
In my recent conversation with Nir Eyal, a best-selling author and behavioral expert, we delved into the nature of beliefs, underscoring how they are neither facts nor fixed. Nir shared an enlightening perspective on how beliefs can be either limiting or liberating. It's fascinating to learn how our minds can be both our greatest allies and our heaviest burdens when clinging to outdated beliefs. The takeaway? We have the power to rewire our perception and shift those beliefs, treating them as tools rather than truths, which allows us to nurture motivation and reduce suffering. Applying this idea to everyday life, I find it empowering to tackle the "muck"—those sticky areas where we feel stuck—by reassessing my beliefs. It resonates with how I coach women to see their identities dynamically. This is a gentle reminder to all of us: let's hold our identities lightly and focus on who we want to become. Nir's book, guide, journal, website, Instagram Preorder Sticky Habits book today! Join the Book Launch Committee for behind-the-scenes and first peeks at all things book. Join the Supporters Club to keep About Progress around for good. Get the free DSL Training. Get 50% off last year's More for Moms All-Access Pass with code LISTENER at checkout. First episode with Nir on distraction: https://www.aboutprogress.com/blog/how-to-become-indistractable Get your AquaTru water purifier with the discount code “MONICA.” Get your teen Knix with code “PROGRESS.” Go to Quince for free shipping on your order and 365-day returns. Learn more about your ad choices. Visit megaphone.fm/adchoices
Roxy's Ride & Inspire RAWcast - Mountain Bike & Mindset Podcast
What if one of the strongest predictors of how long you live isn't your diet, fitness routine, or supplements... but your beliefs about aging? In this special interview (part 1 of 3) with bestselling author Nir Eyal (Hooked, Indistractable, Beyond Belief), we explore the surprising science behind beliefs and how they shape what we see, feel, and ultimately do.Many riders over 35 tell themselves:"I'm too old.""I'm not athletic enough.""Mountain biking is too dangerous."But what if these aren't facts at all?In this first part of our conversation, Nir explains the difference between facts, faith, and beliefs, why beliefs are powerful predictions about the future, and how they can become self-fulfilling prophecies that influence everything from confidence and performance to health and longevity.
Nir Leibovich, Product Executive at QuickBooks Workforce, joined us on The Modern People Leader to discuss why HR and finance teams struggle when data lives in silos and how unified systems create better business decisions. Downloadable PDF with top takeaways: https://modernpeopleleader.kit.com/episode306---- Sponsor Links:
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Send us Fan MailIn this power-packed episode, we dive deep with Nir Valtman, a cybersecurity founder turned SaaS innovator, who reveals the raw truth behind starting from zero and scaling to hundreds of thousands of subscribers. He shares how ditching excuses, setting bold goals, and harnessing vision can lead you through the chaos of growth and the fear of failure.You'll discover the critical mindset shifts that propelled Nir from a kid coding for fun to leading cutting-edge AI and cybersecurity breakthroughs. We break down:How to build a personal brand from scratch without prior fameWhy setting micro-goals fuels unstoppable momentumThe role of continuous learning and strategic failure in innovationWhy the real growth lies in shifting your mindset, not just your tacticsThe future of AI coding and what it means for developers and entrepreneurs alikeThis isn't just another episode about tech trends — it's a call to action. If you're tired of feeling stuck, ready to unlock your true potential, and eager to understand how mindset can lead to massive success, this episode is a must-listen. The difference between surviving and thriving begins in your mindset — tune in and transform your approach now.Join Nir's journey—where relentless passion meets bold action—and discover how you can rewrite your own story today.00:00 - The story behind the podcast's rapid growth and humble origins00:14 - How the host started with only 10 listeners, but stayed committed00:43 - Setting incremental goals and celebrating small wins00:56 - The importance of mindset in scaling success01:23 - Overcoming self-doubt and the fear of failure01:48 - Breaking through social media noise to reach a wider audience02:07 - The role of intentional goal-setting in personal and professional growth02:17 - Learning from mentors like Jim Rohn and applying their lessons03:08 - Reflecting on career milestones and passions outside work03:34 - Recognizing the value of experiences over material success04:03 - The dangers of complacency and staying curious about life04:40 - Encouragement to start, despite odds or doubts05:24 - Tailoring goals to individual priorities and values05:44 - How to get started with your own journey, no matter your backgroundSupport the showFollow the Podcast on Social Media!Tesla Referral Code: https://ts.la/joseph675128YouTube: https://www.youtube.com/@securityunfilteredpodcastInstagram: https://www.instagram.com/secunfpodcast/Twitter: https://twitter.com/SecUnfPodcastAffiliates➡️ OffGrid Faraday Bags: https://offgrid.co/?ref=gabzvajh➡️ OffGrid Coupon Code: JOE➡️ Unplugged Phone: https://unplugged.com/Unplugged's UP Phone - The performance you expect, with the privacy you deserve. Meet the alternative. Use Code UNFILTERED at checkout*See terms and conditions at affiliated webpages. Offers are subject to change. These are affiliated/paid promotions.
Can you truly break through your own limitations and achieve what seems impossible? Today, I sit down with my friend Nir Eyal, the author of three bestselling books, including his latest, *Beyond Belief*, which just hit the New York Times bestseller list. Nir recently blew my mind when he told me he doesn't "believe in jet lag" after flying from Europe to Asia, and that was just the appetizer for our conversation. In his typical science-backed style, Nir reveals the surprising research behind why some people persist where others quit, and how our beliefs—not always our circumstances—are often the key to unlocking our full potential. He shares practical, data-driven strategies I'm already applying in my own life and creative work, and I think you will too.Timestamps:00:00 Introduction01:26 Belief and Placebos05:25 Why Placebo Effect is Getting Stronger06:59 When Pain is Not Suffering10:10 Hypnosedation and Unlocking Potential15:35 Applying Beliefs to Creative Process19:10 Chasing Happiness vs. Decreasing Suffering21:47 Why Positive Thinking Can Be Harmful26:34 Applying Belief-Shifting to Relationships31:03 Changing Your Mind and Beliefs35:35 Belief Problems, Not People Problems37:25 High Expectations, Low Control Leads to Burnout40:03 Internal vs. External Locus of Control44:27 The Rat Experiment and Persistence47:47 What's Next for Nir EyalIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://www.kit.comFollow Nir:Website: https://www.nirandfar.comX: https://twitter.com/nireyalLinkedIn: https://www.linkedin.com/in/nireyalBeyond Belief: https://www.nirandfar.com/beyondbeliefFeatured in this episode:Kit: https://www.kit.comBeyond Belief: https://www.nirandfar.com/beyondbeliefHighlights:01:31 – How belief separates suffering from symptoms06:17 – Why I don't want to hear about side effects15:06 – How I stopped suffering in my creative process25:29 – Visualizing how to deal with discomfort30:39 – Who I become when I hold onto a belief38:40 – Formula for burnout: high expectations, low control44:45 – How a change in belief increased a rat's persistence
Get-It-Done Guy's Quick and Dirty Tips to Work Less and Do More
898. We're drowning in information, advice, and self-help — so why do we still feel stuck? Returning guest Nir Eyal, author of the new bestseller "Beyond Belief," explains the motivation triangle most people are missing and why your brain is actively working against change. In a rare unscripted moment, Nir walks Rachel through an inquiry-based coaching exercise that surfaces a limiting belief she's been carrying for decades — and the conversation takes a turn neither of them expected.Nir Eyal's book, "Beyond Belief"Modern Mentor is a Quick and Dirty Tips Podcast, hosted by Rachel Cooke!Find more from Rachel at LeadAboveNoise.com.Have a question for Modern Mentor? Email: modernmentor@quickanddirtytips.com Discover more from Modern Mentor!FacebookLinkedInNewsletterTranscripts available on your podcast app or QuickandDirtyTips.com. Hosted on Acast. See acast.com/privacy for more information.
Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/nir-eyal-returns If you want to understand how much your beliefs shape your reality, try this quick exercise. Google the “checkerboard illusion” below and you can witness first-hand that even when you know two squares are the same shade of gray, your brain still refuses to show you the truth. If it can't get a simple shade right, imagine what it's doing with everything else. In his book Hooked, Nir Eyal helped people build habit-forming products for good. Then he wrote Indistractable to help people break free from the ones that weren't. But after years of hearing from readers who knew exactly what to do and still couldn't make themselves do it, he realized something was missing from the equation entirely. His new book, Beyond Belief, argues that motivation isn't a straight line between behavior and benefit — it's a triangle, and the third side is belief. The convictions we carry about ourselves, our abilities, and our circumstances quietly determine what we see, what we feel, and ultimately what we do. In this conversation, we dig into why your brain actively resists changing its mind, how the placebo effect is reshaping what we know about pain and performance, and what all of this means for designers and creative thinkers navigating the uncertainty of AI. Nir also gets personal about living with ADHD and dyslexia, stage fright, and how a single reframe — not a new fact, just a new belief — changed the way he experiences all of it. Bio Nir Eyal is a globally recognized authority on behavior change and human potential. His frameworks have empowered millions to build better habits, enhance focus, and unlock greater agency in their lives and work. A former lecturer at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford, Nir has collaborated with leaders and organizations worldwide to boost performance through behavior design. He is the New York Times bestselling author of the international bestsellers Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, which have sold over one million copies in more than 30 languages. Hooked was a finalist for the 2014 Goodreads Choice Awards. Indistractable won the 2019 Outstanding Works of Literature (OWL) Award and was named one of the Best Business & Leadership Books of the Year by Amazon, Audible, and The Globe and Mail. His third book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, became an instant New York Times best-seller and reveals how to identify and replace the hidden beliefs that define our limits. *** This ad-supported episode is available to everyone. If you'd like to hear it ad-free, upgrade to our premium subscription, where you'll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books. New premium subscriber benefit coming soon: we're launching a private Slack community…join now so you get access when it launches! And get a behind-the-scenes pass to every episode with The Roundup, where each week we bring you insights and actionable tactics from recent episodes. You'll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid Learn more about your ad choices. Visit megaphone.fm/adchoices
You've read the book. You nodded at every page. And then you changed absolutely nothing. Sound familiar?Nir Eyal helped Silicon Valley build the systems that capture your attention — then turned around and wrote the books on how to fight back. Hooked became the playbook for habit-forming products. Indistractable showed you how to resist them. And now Beyond Belief cracks open the real reason most men read all of it, agree with all of it, and still don't change.It's not discipline. It's not information. It's belief. Specifically, the stories you've been telling yourself about who you are, what you're capable of, and whether change is actually possible for someone like you. Nir calls them limiting beliefs — and he spent six years researching how to replace them with something better.This one hits different if you've ever blamed your ADHD, your past, your upbringing, or the algorithm for the gap between who you are and who you know you could be.IN THIS EPISODE, YOU'LL LEARN:Why 90% of distraction isn't your phone — it's a feelingThe motivation triangle: behavior and benefit fail without beliefHow a diagnosis becomes a cage — and how to break outThe man who almost died from a placebo overdoseRichter's rats: how one belief produced 240x more persistenceWhy to-do lists are broken — and what to do insteadFREE RESOURCE FROM NIR:5-Minute Belief Change Guide — nirandfar.com/beyondbeliefliveFOLLOW NIR EYAL:Website & free resources: nirandfar.comBooks: Hooked, Indistractable, Beyond Belief — AmazonGo Deeper here are Three Supporting EPISODES FROM MTM:Ep. 92 — Overcoming ProcrastinationEp. 121 — Managing Your Mind: How to Kick Out Negative ThoughtsEp. 138 — Curiosity Is Key to Breaking Men Free from Judgment and RuminationFollow MTM: SUBSCRIBE - Thursday Three Things or Text MTM to 33777: newsletter.focusnowtraining.comFREE Training Content or Corporate Workshop: focusnowtraining.comMore Episodes & Resources: mentalkingmindfulness.comCoaching with Will: willnotfear.comBook Jon to Speak: jonmacaskill.comCo-produced by Robert Lopez | cratesaudio.comHosted on Ausha. See ausha.co/privacy-policy for more information.
Daniel is joined by Nir Sever, Senior Director of Business Development at proteanTecs. Nir has over 30 years of experience in advanced VLSI engineering. Before joining proteanTecs, he served for 10 years as the COO of Tehuti Networks, a pioneer in high-speed networking semiconductors. Prior to that, he served for 9 years as Senior… Read More
In this episode of The Poultry Nutrition Blackbelt Podcast, Thomas Jones, a PhD student at the University of Georgia's Department of Poultry Science, presents research on using near-infrared reflectance spectroscopy (NIRS) to predict digestible amino acid content in soybean meal. By correlating rooster bioassay data with NIR spectra, the method enables rapid, real-time nutrient assessment at the feed mill level, helping nutritionists manage ingredient variability more effectively. Listen now on all major platforms!"Lysine digestibility in soybean meal can range from 2.3 to 2.8%, and at 30% dietary inclusion, those small differences accumulate into significant performance impacts across the flock."Meet the guest: Thomas Jones is a PhD student in Poultry Science at the University of Georgia, Athens, specializing in near-infrared reflectance spectroscopy for real-time nutrient analysis of poultry feed. His research focuses on correlating NIRS-based spectra with rooster bioassay data to predict digestible amino acid content in soybean meal, aiming to improve feed formulation accuracy and reduce analytical turnaround time at the feed mill level.Liked this one? Don't stop now — Here's what we think you'll love!What you'll learn:(00:00) Highlight(01:22) Introduction(02:15) Soybean meal variability(03:29) Bioassay limitations(05:35) Amino acid trends(07:05) NIRS throughput(09:09) Margin of error(16:01) Closing thoughtsThe Poultry Nutrition Blackbelt Podcast is trusted and supported by innovative companies like:* Kemin* Fortiva- DietForge- Poultry Science Association- Anitox
Near-Infrared Light Therapy After Stroke: Does the Science Hold Up? A viewer reached out recently with a question I have been getting more frequently: Does near infrared light therapy actually help the brain recover after stroke? It is a fair question — the claims circulating online range from cautiously promising to outright extraordinary. In this post, I am going to cut through the noise and look at what the peer-reviewed research actually shows. What is Near-Infrared Light Therapy? Near infrared (NIR) light therapy — also called photobiomodulation (PBM) or transcranial photobiomodulation (tPBM) when applied to the head — uses specific wavelengths of light (typically 630-1100 nm) to penetrate tissue and interact with cells at a biological level. This is not a tanning lamp or a heat lamp. The mechanism is specific: NIR light at the right wavelengths is absorbed by cytochrome c oxidase, a key enzyme in mitochondrial energy production. When stimulated, cytochrome c oxidase increases ATP synthesis — essentially giving cells more energy to carry out repair and function. For neurons recovering from ischaemic or haemorrhagic stroke, the theory is compelling: damaged brain cells that are energy-starved might benefit from an additional energy stimulus. The Mechanism: What the Biology Says The cytochrome c oxidase pathway is well-established in photobiology. What is less settled is whether light at therapeutic intensities can penetrate the skull deeply enough to reach relevant brain structures. Skull and scalp tissue absorb and scatter light substantially. Transcranial delivery requires sufficient power density (irradiance) at the source and long enough exposure to accumulate meaningful fluence (energy dose) at depth. Studies using ex vivo human skull specimens suggest that only 1-3% of surface irradiance reaches cortical tissue at clinically relevant depths — and deeper subcortical structures receive even less. This does not make tPBM ineffective — it means dosing is everything. And most consumer devices do not disclose their irradiance or fluence specifications, which makes comparing them to clinical trials nearly impossible. What the Research Shows Animal Studies: Encouraging Signals Several well-designed rodent studies have demonstrated that tPBM applied within hours to days of stroke onset reduces infarct volume, improves functional recovery, and modulates neuroinflammation. A 2019 study by Thunshelle et al. found tPBM reduced lesion size in ischaemic stroke models and improved neurobehavioural scores. Animal models are useful for mechanistic insights. However, rodent skulls are thinner and brain structures are more superficial than in humans — so translational accuracy is limited. Human Clinical Trials: More Complicated The human evidence is where the story becomes nuanced. The NeuroThera Effectiveness and Safety Trial (NEST-1 and NEST-2) were the most prominent early RCTs. NEST-1 (2007) reported positive outcomes for acute ischaemic stroke patients treated within 24 hours. However, NEST-2 (2009), a larger double-blind RCT with 660 patients, failed to replicate those results on its primary outcome measure. NEST-3 was halted early in 2013 after an interim analysis showed it was unlikely to meet its primary endpoint. What went wrong? Researchers identified several issues: heterogeneous stroke populations, inconsistent dosing protocols, and the fundamental challenge of transcranial light delivery in adults with varying skull thickness and tissue composition. More recent work has shifted focus. A 2023 review by Zomorrodi et al. examined pulsed tPBM and found preliminary evidence for cognitive and neurological benefits in traumatic brain injury and neurodegeneration — but noted the absence of large, well-powered RCTs in stroke specifically. The Consumer Device Problem Here is where I have to be direct with anyone considering purchasing a NIR device for home use. Clinical studies use medical-grade devices with precisely calibrated irradiance, typically 10-700 mW/cm2 at the source, with controlled exposure times to achieve specific fluence targets (often 0.9-36 J/cm2). Consumer devices vary enormously — and most do not publish their specifications at all. Buying a NIR cap or helmet marketed for brain wellness is not equivalent to receiving the protocol used in clinical research. This does not mean it is harmful. It means we do not know whether you are getting a therapeutic dose, a sub-therapeutic dose, or anything in between. The Stakes If you are in recovery from a stroke or brain injury and you are exploring every option — which I completely understand — the risk here is not primarily financial. The risk is investing hope, time, and energy into something that may or may not be delivering what clinical trials suggest is therapeutic. The opportunity, on the other hand, is real: the underlying biology is sound, and the research pipeline is active. This is an area worth watching closely. Three Actionable Steps Talk to your neurologist or rehab physician before purchasing any device. Ask specifically whether tPBM has been considered in your care plan and what the current clinical guidance is. If you want to explore the evidence yourself, search PubMed (pubmed.ncbi.nlm.nih.gov) for transcranial photobiomodulation stroke — filter for systematic reviews and RCTs published after 2018 for the most current picture. Check ClinicalTrials.gov (clinicaltrials.gov) for active trials recruiting stroke survivors for tPBM studies. Participation in a trial gives you access to a properly calibrated protocol and contributes to the evidence base. What Recovery Can Look Like When the brain is given the right conditions — adequate sleep, nutrition, rehabilitation, reduced inflammation, and potentially adjunct therapies that the evidence supports — healing happens in ways that can surprise both patients and clinicians. I have spoken with hundreds of stroke survivors on this channel who found approaches that contributed meaningfully to their recovery. Not a single one found a shortcut. But many found tools — used thoughtfully, in partnership with their medical team — that made a genuine difference. That is what this channel is about: doing the work so you can make informed decisions. References Lampl Y et al. Infrared laser therapy for ischemic stroke: a new treatment strategy. Stroke. 2007;38(6):1843-9. PMID: 17463313. pubmed.ncbi.nlm.nih.gov/17463313 Zivin JA et al. Effectiveness and Safety of Transcranial Laser Therapy for Acute Ischemic Stroke (NEST-2). Stroke. 2009;40(4):1359-64. PMID: 19233936. pubmed.ncbi.nlm.nih.gov/19233936 Thunshelle C, Hamblin MR. Transcranial Low-Level Laser (Light) Therapy for Brain Injury. Photomed Laser Surg. 2016;34(12):587-598. PMID: 27854434. pubmed.ncbi.nlm.nih.gov/27854434 Zomorrodi R et al. Pulsed Near Infrared Transcranial and Intranasal Photobiomodulation Significantly Modulates Neural Oscillations. Sci Rep. 2019;9(1):6309. PMID: 31004089. pubmed.ncbi.nlm.nih.gov/31004089 Bill Gasiamis is a stroke survivor and the host of the Recovery After Stroke podcast. He is not a medical professional. Nothing in this post constitutes medical advice. Always consult your treating physician before starting any new therapy. The post Near-Infrared Light Therapy After Stroke: Does the Science Hold Up? appeared first on Recovery After Stroke.
Staying focused and avoiding distractions has never been more difficult. We blame our phones, the constant notifications, and endless distractions, but the root cause of distraction isn't your phone—it's how you respond to it.Nir Eyal is a globally recognized behavioral design expert and NYT bestselling author of Hooked, Indistractable, and has just released his newest book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results.With a background in psychology, technology, and business, Nir has spent years studying how habits are formed and how distractions take hold. His frameworks have empowered millions to form better habits, enhance their focus, and unlock greater agency in their lives and businesses.In our conversation, Nir shares a powerful framework to understand the difference between traction and distraction, and why most people don't actually know what they're getting distracted from. He also explains how persistence is a key driver for long-term success, the hidden influence of limiting beliefs, and how small shifts in mindset can dramatically increase your ability to stay focused and follow through on the activities that generate results.In this episode, you'll learn: ✅ How phone distractions are caused by internal triggers such as boredom, fatigue or anxiety 90% of the time, and how to avoid them.✅ Why to-do lists often fail and how time-boxing is a better system for staying productive and less distracted.✅ The difference between reactive work and reflective work and why scheduling thinking time on the calendar is essential.Show Notes: LifestyleInvestor.com/288Tax Strategy MasterclassIf you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/taxStrategy Session For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultationThe Lifestyle Investor InsiderJoin The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insiderRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review.Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Not truths, but theories to consider in regards to yourself and your beliefs and ultimately how your beliefs are guiding your life for better and worse. My guest is Nir Eyal (Near A-yall). Nir consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and is the author of the international bestsellers Hooked, and Indistractible, which have sold over 1 million copies in more than 30 languages. Nir's research and writing has been featured in The New York Times and Harvard Business Review, and he is a regular contributor to Psychology Today. Nir has a new book, BEYOND BELIEF: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, and I took the opportunity to go head on with our cultural perspective on beliefs. To help you see if you're interested, I'll read some concepts that came from Nir and our talk: Beliefs can be helpful regardless of if they are true. Beliefs are the driver of sustained motivation. But not because they are necessarily true. If you make a triangle with belief on one side and behavior on the other, belief is the foundation underneath. Facts are true whether you believe in them or not. Faith is conviction that doesn't require evidence, and belief is the messy space between fact and faith. We don't agree about what we choose to put our faith in, we argue about whether our faith is true and other's faith is false. A belief is only good if it holds up to real-world feedback, remains open to revision, and doesn't require ignoring evidence to sustain it. Healthy belief requires intellectual humility. And a couple side items that came up, “All pain is real. And it's all in your brain.” And, “Your brain isn't seeing reality - it's seeing your beliefs about reality.” If this sounds intriguing, stay tuned. You can find Nir's book, Beyond Belief, anywhere. Connect with him at nirandfar.com Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices
In our follow up episode with Melanie Jackson, PhD of the Great Birth Rebellion, we discussed how full spectrum sunlight from UV to NIR offers irreplaceable nutrients for optimal pregnancy and health. Show sponsors:
What's standing between you and your goals? Focus? Discipline? Motivation? Nir Eyal points the finger somewhere else. Your beliefs. In his new book, Beyond Belief, he shows you how to trade them in for better ones — and finally get unstuck. The Next Big Idea is now on YouTube! You can find our episodes here. Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. Check out Nir's previous appearance on the show here. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it's 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at meetfabric.com/nbi Factor — Head to factormeals.com/idea50off and use code idea50off to get 50% off your first box Granola — Get three months free at granola.ai/idea Shopify — Start your $1/month trial at shopify.com/nbi
What if everything you think you see is actually shaped by what you already believe? In this episode, I sit down with Nir Eyal to unpack the fascinating science behind belief, perception, and performance, and it completely changed how I think about business development and success. We explore how our brains filter reality through prior beliefs, often creating invisible barriers that hold us back in relationships, sales, and opportunities we don't even realize we're missing. I dig into how limiting beliefs quietly sabotage our ability to take action, why motivation isn't what we've been taught, and how we can actually manufacture our own luck through simple, intentional behaviors. We also talk about practical ways to reframe discomfort, build persistence, and shift the internal narratives that determine whether we show up or shut down. If you've ever felt stuck, hesitant, or like you're "just not that kind of person," this conversation will challenge that idea in the best way. Topics We Cover in This Episode: Why you might be missing opportunities that are right in front of you The subtle belief patterns that shape your results more than your skills A surprising way to make networking feel natural instead of draining How "luck" is actually something you can create on demand The hidden force that's really driving your motivation every day A simple mindset shift that can dramatically increase your persistence How to rethink failure so it actually works in your favor A powerful technique to challenge beliefs you've always assumed were true Take one idea from this conversation and actually apply it this week, whether that's reaching out to someone, reframing a limiting belief, or simply noticing where your mindset might be holding you back. Resources Mentioned: Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today! Nir's website: https://www.nirandfar.com/ Beyond Belief on Amazon: https://a.co/d/06JkNWDy To inquire about Nir speaking at your event: https://www.nirandfar.com/book-nir-eyal/
Nir Eyal has spent his career studying why people don't do what they know they should. After writing Hooked and Indistractable, he kept getting a strange kind of call: readers who'd read the book, knew the steps, and still didn't do them. That puzzle led him down a six-year research path into the one variable missing from every motivation model: belief. In this conversation, Nir shares the science behind his new NYT bestseller Beyond Belief, and the framework that explains why knowing what to do is never enough. We go deep on the Motivation Triangle (behavior + benefit + belief), the difference between limiting and liberating beliefs, and why positive thinking and visualization can actually make your goals harder to reach. Nir walks through the turnaround process live—we use my own imposter syndrome as the test case—and you'll hear him demonstrate, in real time, how quickly a belief that feels like a fact can dissolve when you examine it. If belief is the hidden ceiling on your performance as a creator, this episode is the blueprint for raising it. Beyond Belief by Nir Eyal Nir's website — nirandfar.com Full transcript *** TIMESTAMPS (05:36) The Motivation Triangle (07:22) Why information is a solved problem (10:26) Beliefs vs. facts vs. faith (15:48) Limiting beliefs vs. liberating beliefs (21:46) The #1 reason people don't achieve goals (22:59) Why the brain hates changing its mind (31:31) Inquiry-Based Stress Reduction (34:27) The turnaround: collecting a portfolio of perspectives (42:24) Talking to Yourself In the Third Person (47:24) The Circle of False Promise (50:00) What athletes actually visualize (53:51) 'Imposter syndrome' is not a real diagnosis (56:10) Your labels become your limits *** RECOMMENDED NEXT EPISODE → #300: I Spent Three Days With A Dozen New York Times Bestselling Authors → #171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY Creator Science Newsletter Get CreatorHQ Join The Lab Get a Personalized Offer *** CONNECT Twitter Instagram LinkedIn YouTube *** SPONSORS View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
Nir Eyal is not just an author; he's a behavioral architect, a master decoder of the invisible forces that drive human action and inaction. A former Stanford Graduate School of Business lecturer who co-founded and sold tech companies before transitioning into writing and teaching, Nir's brilliance lies in his rare ability to bridge psychology, technology, and business into frameworks that fundamentally change how leaders think, operate, and perform. With bestselling books like Hooked, Indistractable, and the upcoming Beyond Belief, Nir delivers the kind of substance that makes you stop, think, and actually do the work.Takeaways:Distraction Is an Action, Not an Accident: Nir reframes distraction as something we do, not something that happens to us. The opposite of distraction isn't focus—it's traction. Both end in “action,” and the difference comes down to intent. If it's not what you planned to do, it's pulling you off course.Time Boxing Beats To-Do Lists Every Time: To-do lists have no constraints and reward busyness over progress. Time boxing forces you to commit focused blocks to what matters most, teaches you how long things actually take, and creates the feedback loop that to-do lists can never provide.Belief Is the Missing Piece of Motivation: Knowing what to do and wanting the benefit isn't enough. Nir reveals that motivation is a triangle—behavior, benefit, and belief—and without the belief that you can achieve the outcome, persistence collapses. His new book Beyond Belief unpacks the science-backed way to engineer the beliefs that unlock extraordinary results.Sound Bytes:“My purpose is to explain the world so that it can be made better.”“The superpower, the skill of the century is going to be the ability to follow through. Because it turns out that people want to do business with those who follow through.”“They went from 15 minutes to 60 hours of straight swimming. Why? What happened? What changed? The only variable left is that something was unlocked in their brains.”Connect & Discover Nir:Instagram: @neyal99Website: nirandfar.comX: @nireyalLinkedIn: @nireyalBook: Beyond Belief
Order my new book, The Price of Becoming... www.LearningLeader.com/Becoming This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. My Guest: Nir Eyal is a Stanford lecturer, behavioral designer, and bestselling author who has spent his career at the intersection of psychology, technology, and human behavior. He's one of the most rigorous thinkers alive on why people do what they do, and what it actually takes to change. Notes Julie introduced Nir to the Turnaround technique. Nir and Julie met the first week of college in 1997 and have been married since 2001. A big part of the genesis of Beyond Belief came from Julie introducing Nir to this technique called The Turnaround, which comes out of the work from Byron Katie, that she used with her mother to repair the relationship she had with her mom. A limiting belief is a belief that saps motivation and increases suffering. It does that by creating short-term relief from discomfort. "I hate public speaking, I'm no good at public speaking, so I'm going to avoid public speaking." You reduce your motivation to go on stage, providing yourself temporary relief, but long-term suffering. The Turnaround helps you collect a portfolio of perspectives. The problem is that our minds hate changing beliefs. We use these beliefs to justify passivity. A turnaround helps you identify many different kinds of beliefs, and then you can choose the ones that serve you versus the ones that hurt you. Your conscious mind can only process 50 bits of information per second. Your brain is processing 11 million bits of information (the sound of a voice, light hitting your retinas, the ambient temperature of the room). Your conscious mind is not aware of all this. Your brain has to filter out and leaves you with 0.00045% of the information that's coming in. The brain sees reality through a tiny pinhole of attention. It's the difference between reading a simple sentence or War and Peace twice every second. In order to make sense of all this data coming in, the brain has to see reality through a tiny pinhole of attention, just a tiny fraction of reality you're actually consciously aware of. The brain makes predictions based on our beliefs. How does the brain make sense of all this information? It has to make predictions, and those predictions are based on our beliefs. We call this predictive processing. Everything you experience, everything you see, everything you feel, and everything you're inspired to do is determined by the three powers of belief. The three powers of belief: The power of attention changes what you see The power of anticipation changes how you feel The power of agency changes what you do Limiting beliefs hide themselves. A limiting belief, by definition, is hidden because we think that what we see is accurate. We all think that what we experience is a fact. "I saw it for myself. I'm stating my truth. This is the way things are." But that's not true at all. The way the brain processes information is woefully inadequate to put that burden of truth on it. The Turnaround uses four questions to challenge limiting beliefs. Is it true? Is it 100% absolutely true? Who am I when I hold onto this belief? Who would I be without this belief? Nir's story: "My mother is too judgmental and hard to please." Nir sent his mom flowers for her 74th birthday. She said, "Thank you very much. But just so you know, the flowers were half dead. Don't order from that florist again." Nir instantly became his 13-year-old self and blurted out, "Well, that's the last time I order you flowers again." Venting is terrible. It does nothing but reinforce your beliefs about people because not only do we not see reality clearly, we certainly don't see other people clearly. We see our beliefs about people. We don't see reality as it is. We see reality as we are. The Turnaround opened up new possibilities for Nir. In 30 seconds, he determined: (1) that belief may not be true, (2) it doesn't really serve him, and (3) there might be a better way to be. He could actually be happier without that belief. The brain hates changing its mind. The turnaround asks you to look at the diametric opposite of your belief. We have a psychological immune system. Just like if you get a splinter in your finger, your body will mount an immune defense. The same happens in our minds. The more you feel "that's crazy, I don't wanna think that way, that can't be true," the more you need to explore it. Nir found four beliefs instead of one: My mother is too judgmental and hard to please My mother is NOT too judgmental and hard to please (maybe she was just conveying information) I am too judgmental and hard to please (I had rehearsed a script of effusive praise I wanted) I am too judgmental and hard to please towards myself (I felt incompetent that the flowers didn't work out) "Beliefs are tools, not truths." This is the most important thing Nir can convey. Which one of those four beliefs is true? All of them. None of them. Who cares? Beliefs are tools, not truths. Facts, faith, and beliefs are three different things. A fact is an objective truth about reality. It is so whether you believe it or not. The world is more like a sphere than it is flat. That is an objective fact. Faith is a conviction that does not require evidence. A belief is a conviction that is open to revision based on new evidence. Most problems come from thinking faith is a fact. Too many people think that their faith is a fact, and the things they think are facts are nothing more than beliefs, which are changeable. That's where most of our problems come from: interpersonal problems, personal problems, geopolitical problems. The original belief left Nir powerless. "My mom is too judgmental and hard to please" only has one way out: she has to change so I could be happy. Good luck. The other three beliefs, Nir could do something about. They were in his control. That enabled him. It freed him. It was liberating. Misattribution of emotion: hurt people hurt people. When we feel bad inside, if you've ever been bullied or been a bully yourself, this is always what happens. When you feel crappy on the inside, the first person you can find, you're going to punch him in the face, either physically or verbally, because you feel crappy. That's what Nir did to his mom because he felt bad. So now she should feel bad. How to handle narcissists: acknowledge they're operating with the best tools they have. That person is a narcissist? Awesome, because you don't have to be around them. But narcissists are operating from the best tools they have. It doesn't mean you have to include them in your life, but how do you stop suffering because of them? Acknowledge they are, and reduce your suffering around them. Nir called his mom and apologized. He said, "I'm so sorry for my behavior. I realize that you were trying to help me. You were conveying information about the flowers, so I wouldn't order from that florist. Thank you for that." That call completely changed their relationship. We expect people to change, but we can't even change ourselves. We can't do the simplest habits like eating better, exercising more, and managing our time. Why are we expecting other people to change? "Love is measured by the benefit of the doubt." When Nir's daughter was born, and he held her for the first time, he felt overwhelming adoration. Five minutes ago, she didn't exist, and now he loved her more than anything. He gave her complete, total benefit of the doubt. Why? She didn't do anything. She never sent him flowers. Babies poop, they need food all the time, they cry. But he never said, "she's crying to annoy me." We give babies the ultimate benefit of the doubt. Why don't we give adults the benefit of the doubt? When those babies grow up and become adults, we don't give them the benefit of the doubt. The narcissist in your life, the person who offends you, the person that hurts you, those are the best tools they have. It doesn't mean you have to be with them or include them in your life. The requirement is: how do you figure out how to stop suffering, to be at peace? We're constantly judging everything. Somebody cuts you off in traffic. Jerk. There's a line at the burrito place. The business thing didn't work out. The stock market goes down. Judging, judging, judging all day long. Good, bad, good, bad, good, bad. Expecting things to be different than they are. These are all limiting beliefs, and all they do is make us suffer. "We don't have relationship problems. We have belief problems." The problem is your belief that something should be different from what it is. It's like asking Nir's daughter to speak Russian. She can't speak Russian. What am I expecting? She doesn't have that ability. Why should I have expectations that people should meet my expectations? Nir and Julie now collaborate instead of argue. Since they started using the Turnaround technique, they used to have disagreements. Now they collaborate. If there's a very smart person, much smarter than Nir, who has an opinion, who he respects deeply and loves and admires, why would he fight with that person? He would collaborate with that person. Different perspectives are an asset to collect. If Nir sees things one way and Julie sees them differently, that's amazing. A new perspective. It's like collecting Pokémon cards. You've gotta get 'em all. Now with more perspectives, he can pick the best one. Writing sessions with Tim Urban, Shane Snow, and Mark Manson. Nir would work on his own and get distracted. But when he had other authors around him, they would sit down, write for 45 minutes, take a 15-minute break, write for 45 minutes, take a 15-minute break. They'd do that for three hours every morning. Not only is it inspiring, it keeps you on track. Find a focus friend. Somebody you can go to a coffee shop with and say, "I really need to focus. Let's keep each other accountable. Let's just work next to each other." Just like working side by side and seeing that other person also working on the stuff they should be working on keeps you accountable. Comparison is the thief of joy. Sometimes it can be tricky to be in a room with people who are super successful. Nir was the least successful author there at the time. You have to put it in perspective and know it's not about the outcome, it's about the journey. The best thing you can do is do the work. Time boxing is better than to-do lists. To-do lists are one of the worst things you can do for personal productivity because there's no constraint. You can always add more things to a to-do list. You come home from work every day and say, "I still have all these things I haven't done on my to-do list." A time box calendar is the most well-researched time management technique. What's much more effective than a to-do list is planning out what you're going to do and when you're going to do it. This is called an implementation intention. The goal now becomes not to finish anything. The goal is to work on that task for as long as you said you would without distraction. Make time to do the work, to turn your values into time. That's the secret to avoiding comparison. You put in the time to do the work. When you have it on your calendar, the goal is doing the work, not finishing the work. Lucky people literally see reality differently. They did a study where they asked people who were self-described lucky or unlucky to count the number of photographs in a newspaper. The unlucky people took on average two and a half minutes. The lucky people took 11 seconds. Why? On page two, one of the images said in big, bold text, "There are 43 images in this paper. Collect your prize." The unlucky people never saw it. Their brains took in the information, but it never became part of their conscious awareness. Entrepreneurs see $100 bills on the ground when everybody's walking over them. That is driven by beliefs. You believe you can will things to change. Walter Isaacson, in his biography of Steve Jobs, talked about his reality distortion field. That's exactly what this is. Entrepreneurs tend to be way more optimistic. They believe that lucky things happen to them, and so they see opportunities. "With our luck, it's going to be a bright, beautiful, sunny day." So many people say "with my luck" and follow it with something bad or negative. This belief and mindset of saying "with our luck" followed by something extremely positive is contagious and enjoyable. "Everything good happens to us." Nir's family says this whenever something good happens. There's no line at the TSA. "Everything good happens to us." The food was good. "Everything good happens to us." Little things, big things. Do more good things happen to them than bad things? Maybe, maybe not. Who cares? Beliefs are tools, not truths. When you believe those things, you notice them more. Your life actually does seem magical, blessed, like you're always lucky. 60% of opportunities are provoked luck. They studied super successful entrepreneurs and VCs and found that 60% of their opportunities provoked luck. They provoked the lucky thing that happened. How? Something as simple as sending a note of gratitude. Never hold back on a compliment. They're free. You get so much back from them. Thank you notes create provoked luck. Tina Seelig writes thank you notes compulsively. She wrote a thank you note to somebody. The thank-you note landed on someone's desk. You're sitting at your desk with things to do, and here's a thank you note, and to the right is your laptop with an email about a new opportunity. Who is going to get the call about that opportunity? You're top of mind. "Ryan's such a nice guy. He sent me that note. I'm going to call Ryan about that opportunity." Changing Nir's relationship with his mom changed his relationship with his daughter. Love is measured by the benefit of the doubt. When Nir started giving his daughter the benefit of the doubt, it pushed him to figure it out with his mom because he needed to give her the benefit of the doubt as he would want his daughter to give him the same. He's doing his best. He's not perfect. He makes mistakes. Those are the tools he's got. You go from loving your kid to liking them. Nir and his daughter went skiing together for his birthday. The entire three hour car ride up, the entire three-hour car ride back, they were chatting. They wrote an article together in the car. You always love your kid. As soon as your kid's born, you love them. But if you do your job right and things fall into place and you're very lucky, you like them. And that's a game changer. Reflection Questions What limiting belief are you holding onto where someone else has to change? What are three other ways to look at that same situation that would put the control back in your hands? Are you treating your beliefs like facts or like tools? Which beliefs are you holding because they're true, and which ones are you holding because they serve you? Who in your life are you not giving the benefit of the doubt? What would change if you gave them some grace? More Learning: #554 - Tim Urban: Become a High Rung Thinker #342 - Shane Snow: The #1 Leadership Skill is Intellectual Humility #596 - Arthur Brooks: The Art & Science of Happiness Podcast Chapters 02:19 Julie Introduced Nir to The Turnaround 04:28 Limiting Beliefs: How They Sap Motivation 07:51 Your Brain Filters 99.99% of Reality 10:17 The Flower Story: When Nir Became His 13-Year-Old Self 12:41 The Four Questions That Change Everything 15:25 Finding Four Beliefs Instead of One 19:08 Beliefs Are Tools, Not Truths 22:52 Narcissists Are Using Their Best Tools 27:53 Focus Friends: Writing with Tim Urban, Shane Snow, and Mark Manson 31:09 Comparison Is the Thief of Joy 32:04 Time Boxing Beats To-Do Lists 35:04 We Don't Have Relationship Problems, We Have Belief Problems 35:59 Why Nir and Julie Don't Fight Anymore 38:25 Explaining Worlds vs Changing People 42:03 You Can't Write Clearly If You Can't Think Clearly 43:23 Lucky People See $100 Bills on the Ground 46:29 "With Our Luck, It's Gonna Be a Beautiful Day" 49:38 Thank You Notes Create Provoked Luck 52:42 From Loving Your Kid to Liking Them 56:16 EOPC
Do you think of your beliefs as immutable facts? If so, you might be holding yourself back. In this episode of Hello Monday, Jessi Hempel sits down with Nir Eyal, bestselling author whose work sits at the intersection of psychology, technology, and human potential. His latest book, Beyond Belief, explores how the stories we tell ourselves shape our motivation, and how changing those stories can change our outcomes. In this conversation, Jessi and Nir explore how limiting beliefs take hold, why our brains default to helplessness, and how we can challenge the narratives that keep us stuck. Jessi and Nir discuss: Why beliefs should be treated as tools, not truths How limiting beliefs undermine motivation and progress The “motivation triangle” and why belief is essential to action Why we often quit too early, and what a famous rat experiment reveals about persistence A practical method for questioning assumptions and collecting new perspectives Why visualization can actually hurt motivation, and what to do instead The difference between pain and suffering, and why separating the two matters At the heart of Nir's work is a simple idea: our minds default to safety and survival, not growth. But when we learn to question the beliefs that hold us back, we can unlock more motivation, agency, and possibility in our lives. Follow Nir Eyal and Jessi Hempel on LinkedIn. Office Hours are back! Join Jessi live from her LinkedIn page on Wednesday 4/1 at 3pm EST.
Mindset is everything, but what if your beliefs are holding you back? Nir Eyal faced this painful reality when readers praised his work, yet still struggled to change their habits or act on a single piece of advice. It led him to a deeper truth: in a world overflowing with information, knowledge isn't the problem; hidden limiting beliefs are. That realization led him to write Beyond Belief. In this episode, Nir shares personal development tools to help you uncover and destroy the beliefs silently sabotaging your success in business, relationships, and life. In this episode, Hala and Nir will discuss: (00:00) Introduction (00:00) Why Nir Wrote Beyond Belief (04:13) The Rat Study: How Beliefs Drive Persistence (08:49) How Beliefs Become Your Biology (14:42) What Is the Motivation Triangle? (20:35) How Beliefs Hijack Your Reality (30:05) Building Entrepreneurial Alertness and Luck (39:16) Reframing Beliefs to Improve Relationships (49:53) The Power of Anticipation in Business (55:57) The Danger of Limiting Identity Beliefs (01:01:53) Live Coaching to Overcome Limiting Beliefs Nir Eyal is a bestselling author, behavioral design consultant, and former Stanford lecturer known for teaching the intersection of psychology, technology, and business. His groundbreaking books, Hooked and Indistractable, have sold over one million copies in more than 30 languages, helping entrepreneurs and leaders worldwide. His newest book, Beyond Belief, reveals how to identify and replace the hidden beliefs that define our limits. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay Huel - Grab nutritionally complete meals you can drink. Get 15% off with code PROFITING at huel.com/PROFITING Resources Mentioned: Nir's Website: nirandfar.com Nir's Book, Beyond Belief: bit.ly/NE-BBelief Nir's Book, Indistractable: bit.ly/NE-Indistractable Nir's Book, Hooked: bit.ly/NE-Hooked Nir's LinkedIn: www.linkedin.com/in/nireyal YAP E34 with Nir Eyal: bit.ly/NE-E34 Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini
Nir Eyal is an author, behavioral design expert, and investor. What does it mean to truly hold a belief you endorse? Maybe some of what we believe isn't true. But more interesting is how beliefs are formed, and how they can be reshaped. So how do you update your beliefs in a way that actually serves you, rather than holds you back? Expect to learn why belief is so important and why they are just tools not truths, what's wrong with the traditional view of behaviour change and motivation, why smart, disciplined people still quit when their beliefs weaken, how big of a problem limiting beliefs are, how to reframe rejection and failure, why rumination feels productive when it's actually destructive, how to audit your beliefs and much more… Sponsors: See discounts for all the products I use and recommend: https://chriswillx.com/deals Get the brand new Whoop 5.0 and your first month for free at https://join.whoop.com/modernwisdom Get 15% off your first order of my favourite Non-Alcoholic Brew at https://athleticbrewing.com/modernwisdom Get a Free Sample Pack of LMNT's most popular flavours with your first purchase at https://drinklmnt.com/modernwisdom New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom Extra Stuff: Check out Nir's new book: https://geni.us/beyondbeliefNir's Free Belief Change Guide: https://nirandfar.com/belief-changeNir's Bonus Content + 30-day Belief Transformation Journal: https://nirandfar.com/beyond-belief - Get my free reading list of 100 books to read before you die: https://chriswillx.com/books Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59 #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp - Get In Touch: Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact - Learn more about your ad choices. Visit megaphone.fm/adchoices
What if the biggest barrier between you and your potential isn't talent - but a belief you've never questioned?Nir Eyal is a behavioral design expert and the bestselling author of Hooked, Indistractable, and his newest book, Beyond Belief. In this conversation with Dr. Michael Gervais, he explores a deceptively powerful idea: that beliefs operate like the hidden software of the mind, shaping what we notice, what we feel, what we attempt, and what we assume is possible.At the center of the conversation is a problem most of us know very intimately: If we already know what to do, why don't we do it? Nir argues that motivation is not simply about knowing the right behavior or wanting the right outcome. Holding it all together is belief, the often invisible layer that determines whether we think change is possible, whether our effort is worth it, and whether we believe we are capable of following through.Nir breaks down the difference between facts, faith, and beliefs, and offers a compelling reframing: beliefs are not truths, they are tools. From there, he explores the difference between limiting beliefs and liberating beliefs, why the mind defaults toward safety and passivity, and how small acts of agency can begin to reshape what we think is available to us.Mike and Nir also dig into the relationship between pain and suffering, learned helplessness and hope, and the role interpretation plays in human performance. Along the way, they unpack how beliefs shape our attention, anticipation, and agency, and why changing a belief is often less about finding “the truth” and more about testing perspectives that better serve the life we want to live.This is a conversation about motivation, resilience, and the invisible architecture of our inner life. If you've ever felt stuck, frustrated that insight alone isn't producing change, or curious about the mental filters shaping your performance, this one is for you. __________________________________Links & ResourcesSubscribe to our Youtube Channel for more conversations at the intersection of high performance, leadership, and wellbeing: https://www.youtube.com/c/FindingMasteryGet exclusive discounts and support our amazing sponsors! Go to: https://findingmastery.com/sponsors/Subscribe to the Finding Mastery newsletter for weekly high performance insights: https://www.findingmastery.com/newsletter Download Dr. Mike's Morning Mindset Routine: findingmastery.com/morningmindset Follow on YouTube, Instagram, LinkedIn, and XSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What if the things you believe about yourself and your capabilities aren't accurate? What if you're much more competent than you think you are? We all have mental barriers that shape how we view ourselves and the world. But your beliefs do not have to define you forever. You have the power to rewrite those stories. My guest today is Nir Eyal, a behavioral design expert, international speaker, and the bestselling author. His new book, Beyond Belief, and teaches us how to replace the mental labels that keep us stuck with accurate, empowering beliefs about what we can truly achieve. Some of the things we discuss in this episode include: Why the stories you tell yourself aren't always facts (and how to rewrite them). Nir's personal battle with his weight and how letting go of the "one true diet" myth changed his life. The dangerous power of the "nocebo effect" and how expecting a negative outcome often guarantees it. Why your brain acts as a "prediction machine" designed to keep you stuck in your comfort zone. How to tell the difference between an objective fact and a self-imposed label. The incredible link between your beliefs and physical suffering Actionable strategies to break bad mental habits, including Nir's highly effective "10-minute rule." The Therapist's Take: My top three practical strategies for challenging your beliefs and changing your behavior today. Subscribe to Mentally Stronger Premium for exclusive content like weekly bonus episodes, mental strength challenges, and office hours with me. Related Episodes 33 — Friday Fix: Uncover and Change Your Self-Limiting Beliefs So You Can Reach Your Greatest Potential 210 — Reverse Aging with These Scientifically-Proven Mental Strategies Links & Resources Beyond Belief Connect with the Show Buy a copy of 13 Things Mentally Strong People Don't Do Connect with Amy on Instagram — @AmyMorinAuthor Visit my website — AmyMorinLCSW.com Sponsors Warby Parker — Get 15% off + Free Shipping when they buy 2 or more pairs of prescription glasses at WarbyParker.com/AMY Quince — Go to Quince.com/stronger for free shipping on your order and 365 day returns! AirDoctor — Head to AirDoctorPro.com and use promo code STRONGER to get UP TO $300 off today! Function Health — Visit functionhealth.com/stronger or use gift code STRONGER25 for a $25 credit toward your membership. One Skin — Go to oneskin.co/STRONGER and use code stronger to get up to 30% off your first 3 subscription orders Rula — Go to Rula.com/STRONGER for quality therapy that's covered by insurance Fast Growing Trees — Get an additional twenty percent off better plants at FastGrowingTrees.com using the code STRONGER at checkout Learn more about your ad choices. Visit megaphone.fm/adchoices
Beyond Belief author Nir Eyal returns to break down why belief — not motivation — is the missing piece behind every goal you've abandoned too early.Full show notes and resources can be found here: jordanharbinger.com/1295What We Discuss with Nir Eyal:The number one reason people fail to reach their goals isn't a lack of knowledge or resources — it's that they quit. Motivation isn't a straight line from behavior to benefit; it's a triangle that includes belief. Without belief in both the process and the payoff, perseverance crumbles.Limiting beliefs are invisible cages we mistake for facts. Phrases like "I don't have time," "I'm too old," or "someone like me can't do this" feel like objective truths, but they're actually tools that sap motivation and increase suffering — and most people never stop to examine them.Venting feels productive but actually reinforces the distorted mental image you've built of someone. Instead, Nir uses a "turnaround" technique — asking if the opposite of your grievance could also be true — to collect a portfolio of perspectives and reduce suffering.Visualizing dream outcomes doesn't motivate you — it physiologically relaxes you into inaction. Research shows people who "manifest" goals actually achieve less. What works is mental contrasting: rehearsing how you'll handle the inevitable obstacles and discomfort.Your beliefs are tools, not truths — and you can swap them out like a carpenter reaching for the right instrument. Start examining one belief that's been holding you back, test it with honest questions, and try on a more liberating perspective for a week. Growth is possible at any age!And much more...And if you're still game to support us, please leave a review here — even one sentence helps! Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom!Do you even Reddit, bro? Join us at r/JordanHarbinger!This Episode Is Brought To You By Our Fine Sponsors: BetterHelp: 10% off first month: betterhelp.com/jordanBombas: Go to bombas.com/jordan to get 20% off your first orderProgressive Insurance: Free online quote: progressive.comThe Perfect Jean: 15% off first order: theperfectjean.nyc, code JORDAN15Zocdoc: Find and book a doctor you love today: zocdoc.com/jordanLand Rover Defender: landroverusa.comThe President's Daily Brief: Listen here or wherever you find fine podcasts!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
When we fail to make desired progress in life, most of us put the blame on physical and environmental limits. But my guest says that what's really holding people back is what's in their heads.Nir Eyal is the author of Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results. Today on the show, he argues that much of how we think about ourselves, our abilities, and what's possible becomes our reality, and that getting what we want in life often comes down to changing how we perceive it. Drawing on research in neuroscience and psychology, Nir shares the three powers of belief, and how they direct your attention, alter your expectations, shape your sense of agency, and determine whether you stick with hard things long enough to see results. Along the way, he shares ways to identify and challenge the limiting beliefs that can sabotage your goals and relationships.Resources Related to the PodcastNir's previous appearance on the AoM podcast: Episode #553 — How to Become IndistractableAoM Article: How Reframing Builds ResilienceAoM podcast episode on William James and pragmatismConnect with Nir EyalNir's websiteThanks to This Week's Podcast SponsorIncogni. Take your personal data back with Incogni! Use code MANLINESS at the link below and get 60% off an annual plan: https://incogni.com/manlinessSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today on The Gist, bestselling author Nir Eyal joins the show to discuss his new book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Extraordinary Results. He explains how the lead singer of Sofi Tukker cured her chronic neuroplastic pain by "throwing ass," why vision boards and manifesting actually ruin your chances of success, and why the placebo effect is getting statistically stronger every year. They also break down the critical difference between facts, faith, and beliefs—and why treating our beliefs as immutable truths is tearing society apart. Plus, Mike gives it to you straight. A geographical rundown of the world's most important, and underrated, straits. Interested in Nir's book? geni.us/beyondbelief Free belief change guide is here: nirandfar.com/belief-change Bonus content and the 30-Day Belief Transformation Journal is here: nirandfar.com/beyond-belief Produced by Corey Wara Video and Social Media by Geoff Craig Do you have questions or comments, or just want to say hello? Email us at thegist@mikepesca.com For full Pesca content and updates, check out our website at https://www.mikepesca.com/ For ad-free content or to become a Pesca Plus subscriber, check out https://subscribe.mikepesca.com/ For Mike's daily takes on Substack, subscribe to The Gist List https://mikepesca.substack.com/ Follow us on Social Media: YouTube https://www.youtube.com/channel/UC4_bh0wHgk2YfpKf4rg40_g Instagram https://www.instagram.com/pescagist/ X https://x.com/pescami TikTok https://www.tiktok.com/@pescagist To advertise on the show, contact ad-sales@libsyn.com or visit https://advertising.libsyn.com/TheGist
Why do high performers know exactly what to do — yet still fail to take action? AJ and Johnny sit down with Nir Eyal, bestselling author of Hooked and Indistractable, to explore the hidden force behind motivation: belief. Nir explains why information alone doesn't change behavior, how limiting beliefs quietly filter what we see and feel, and why many people stay stuck despite having the right strategy. From separating pain from suffering to building a “portfolio of perspectives,” this episode reveals how changing your beliefs can unlock persistence, better relationships, and the motivation to follow through. Chapters 00:00 – Why knowing what to do isn't enough07:00 – Beliefs: the filter shaping your reality16:00 – Pain vs. suffering and the role of interpretation24:00 – The four-question method to challenge beliefs34:00 – Motivation's missing piece: belief44:00 – Persistence, mindset, and lasting change A Word From Our Sponsors Stop being over looked and unlock your X-Factor today at unlockyourxfactor.com The very qualities that make you exceptional in your field are working against you socially. Visit the artofcharm.com/intel for a social intelligence assessment and discover exactly what's holding you back. If you've put off organizing your finances, Monarch is for you. Use code CHARM at monarch.com in your browser for half off your first year. Indulge in affordable luxury with Quince. Upgrade your wardrobe today at quince.com/charm for free shipping and hassle-free returns. Grow your way - with Headway! Get started at makeheadway.com/CHARM and use my code CHARM for 25% off. This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at mintmobile.com/charm Curious about your influence level? Get your Influence Index Score today! Take this 60-second quiz to find out how your influence stacks up against top performers at theartofcharm.com/influence. Episode resources: Beyond Belief Book Free Belief Change Guide http://nirandfar.com Check in with AJ and Johnny! AJ on LinkedIn Johnny on LinkedIn AJ on Instagram Johnny on Instagram The Art of Charm on Instagram The Art of Charm on YouTube The Art of Charm on TikTok limiting beliefs, motivation psychology, behavior change, mindset, persistence, emotional interpretation, belief systems, decision making, internal locus of control, cognitive reframing, personal growth, relationships, psychological resilience, self awareness Learn more about your ad choices. Visit megaphone.fm/adchoices
Nir Eyal spent six years researching why brilliant, talented people consistently fall short of their potential, and what he found will surprise you: it's not a lack of knowledge, resources, or intelligence holding most people back. It's the invisible belief system running silently in the background, shaping every decision you make without your awareness. Most of us are walking around with beliefs forged in survival mode, and we're using them long after they've stopped serving us. The good news is that beliefs, unlike facts, are tools you can examine, update, and swap out. In this conversation, Nir walks you through the motivation triangle that explains why willpower and information alone never work, and the exact four-step turnaround process that rewrites the beliefs costing you peace, progress, and connection. Whether you're struggling with a goal that keeps stalling, a relationship that stays stuck, or a quiet voice telling you that you're not enough, this episode gives you a practical way out. The Greatness Playbook: The Belief Breakthrough Edition Nir's books: Hooked: How to Build Habit-Forming Products Indistractable, Updated Edition: How to Control Your Attention and Choose Your Life Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results In this episode you will: Learn the exact four-question turnaround process Nir uses daily to dissolve limiting beliefs about people, including the one about his own mother that changed everything Discover why being "too smart" can actually work against you and how liberating beliefs outperform facts when it comes to achieving what you want Understand the motivation triangle and why you'll never stay consistent on behavior and benefit alone without the third element most people skip entirely Find out why positive visualization and manifesting can actually decrease your chances of success and what athletes do instead that works Understand why the words you say out loud about yourself become your biology, and how to use secular prayer as a tool for pain tolerance and inner peace For more information go to https://lewishowes.com/1896 For more Greatness text PODCAST to +1 (614) 350-3960 More SOG episodes we think you'll love: Lewis Howes [SOLO] Dr. Joe Dispenza James Clear Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy!Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.