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Mary Alice Duff, founder and creative director of size inclusive ethical brand Alice Alexander, joins Amanda to talk about the fashion industry as a case study in many of the world's economic and social problems.
Alice Alexander is a recovering BFA: Acting graduate currently living in Chicago. Soon to be heading to Sweden. IF you want to see her bake things follow her TikTok @alice_bakes_things. If you want to follow her on ALL life adventures you can find her on Insta @aliceinthewild She has recorded this episode from her bedroom.
When you look up the word disruptor in the dictionary, you should see Mary Alice’s picture! Continuing our January theme of disruption, we are SO excited to introduce you to Mary Alice Duff. Mary Alice is the founder of Alice Alexander Co., an international size inclusive brand that is ethically sourced, created, and manufactured, in Philadelphia, PA. We talk about everything from pricing strategy to leadership style, to why knowing your mission is so important - especially when you’re a disruptor and hear no a lot! Learn: How the quest for a wool pencil skirt started her international, direct to consumer, fashion company Her list of disruptions is seemingly endless...and that list is also what has made her company a success How disrupting manufacturing by giving her employees flex schedules, even for shift work and manual labor yields 100% retention When employees ask her why she’s not yelling at them...you know you’re talking to a leader who is disrupting in a positive way “If you’re not kind to your team members...when sh1t gets hard, they’re not going to show up” Hashtag #ethicalfashion on instagram - inspires her to disrupt that sameness with size, ethnicity, and body diversity in marketing and branding - and why Mary Alice still feels like there’s more she needs to do Check out the beautiful video on her site and connect with Alice Alexander on Instagram, Facebook, or Pinterest.
Hi Guys! Today I am doing a follow-up episode with guest Mary Alice Duff, owner of Alice|Alexander to get an update on her indie fashion business since her last appearance on the podcast and to announce the launch of our[...] The post S2 Ep 10: Running an Indie Fashion Line: Follow Up appeared first on .
In episode 163, Kestrel welcomes Mary Alice Duff, the founder of Alice Alexander, to the show. A size-inclusive, ethically and sustainably made womenswear brand, Alice Alexander is on a mission to radically change the fashion industry to one that is inclusive of ALL BODIES and is respectful of people and the planet. “It’s still the vision and our mission — when someone is shopping on our website, that they feel seen. And to not get the feeling that I got when I went shopping before I had my own brand, and all I saw were thin white women whose bodies looked nothing like mine, and it was very clear that this isn’t the place for me.” -Mary Alice Duff, Founder Alice Alexander On this week’s show, Mary Alice shares more on what led her to quit her reliable job as a social worker, and instead start a fashion brand. She also takes us back and shares more on the early stages of Alice Alexander, which until last year, involved working out of her home — cutting and sewing with her tiny team on her family’s kitchen table. Mary Alice explains more about why Made To Order was always the only option for her and her brand. Also, Kestrel + Mary Alice dive into more on how sizing and fit issues are interconnected to the sustainability conversation. The below thoughts, ideas + organizations were brought up in this chat: The average American woman today is a size 16-18. The plus size market is valued at $40 billion dollars, and has only reached half of its potential. “If we can make leather out of pineapples, we can certainly dress someone who’s a size 18.” 11 Honoré, a size-inclusive shopping site that does the patterning and product development for luxury designers. “Inclusivity is trending hard. And on one hand, that’s great. On the other, some of the big issues I’m seeing is that brands are jumping into extended sizing and inclusivity without actually understanding the perspective of living in a bigger body.” “I don’t know if there is a finite number, but I definitely think you can’t call yourself inclusive if you’re not going up to at least a 4X — you know a size 26 / 28.” Mary Alice’s story on Instagram, that outlines more on the history of “sizing” “How To Talk To Your Friends and Family About Sustainability” by Leah Thomas on The Good Trade (mentioned in introduction of show)
Hi Guys! Today we are talking with Mary Alice Duff, designer and owner of Alice Alexander a size inclusive, sustainable and ethically made fashion label on what it takes to run an indie fashion brand. ACTIONABLE TO DO: Find your[...] The post S2 Ep 03: Running An Indie Fashion Brand With Mary Alice Duff appeared first on .
What's that smell? Oh, it's all the pollution from the #2 polluter on the planet -- the fashion industry! Peeeeyuuu. Jenny and Kat dig into talk about ethical fashion, with a good dose of post-Evangelical guilt and a lovely endorsement for New York's dedication to Italian greatness, Rome, NY. What's in: ADIDAS, Alice Alexander, Poppy Row, Urtumuch, Premme, Girlfriend Collective, YALA Designs. What's out: Fast fashion like Fashion Nova, Forever21, Zara, H&M, Ross, TJ Maxx, Marshall's, and Nordstrom & Nordstrom Rack, Macy's, and yes, even all of those shady brands that advertise designer knockoffs for like twelve bucks on Facebook (yes, even SHEIN). Stay tuned for part II!
The average american woman is a size 14/16. I’m a size 14, so I’m pretty average, but I will say that ever since having kids, I have noticed how much the fashion industry does not cater to average women like me, and women who are above a size 14. One of my biggest challenges as an ethical fashion advocate has been to find clothing that is ethically made and size inclusive. And I get it, ethical fashion businesses a lot of the times are small and they have to make smart business decisions and it’s hard to cater to everyone. But, let’s be honest, there are a lot of women who are being cut out of the ethical fashion industry because ethical fashion brands don’t make clothing that fits them, and fits them well. Last year, after so many of you and so much of my community on social media asked me over and over again, ‘Molly where can I find ethically made plus-sized clothing?’ I went on a hunt, and one of the amazing plus size ethical fashion brands that I found, happens to be my guest today. FROM SOCIAL WORKER TO FASHION ENTREPRENEUR Mary Alice spent the bulk of her adult career as a social worker in Philadelphia. It wasn’t until after she became a mother and began to progress in her career, that she realized she couldn’t find the clothing that she wanted, in her size. So, she started to sew her own clothing. After recognizing the real need in the fashion industry for ethically made clothing that fit all sizes, she decided to take a leap in growing sewing her own clothing into sewing clothing for others, which is how Alice Alexander was born. CREATING A BRAND FOR ALL WOMEN Mary Alice discusses her deep intentionality behind everything she creates at Alice Alexander. From the clothing itself to the content created using inclusive models, her brand truly stands for making everyone feel loved and included and it is evident through everything she does. Her goal is to create clothing that can seamlessly fit into any woman’s wardrobe. FINDING BODY POSITIVITY Molly and Mary Alice discuss finding body positivity, learning to love themselves, and what it looks like to create and raise a generation of women who value their bodies. Mary Alice found support in many online groups of women who were loving their bodies just the way they are, and Molly expresses her joy to show her own daughter how strong and loved she is.About Mary Alice Duff, Founder of Alice Alexander; Mary Alice Duff is owner of Alice Alexander, a size-inclusive, ethically-made women’s apparel startup based in Philadelphia with both an online and brick and mortar presence. Started in September 2017, Alice Alexander offers bold, yet accessible pieces to the modern-day woman in sustainable fabrics and inclusive sizes, ranging from 0-28. Prior to launching her own business, Mary Alice was a nonprofit executive and social worker with dual degrees in social work and law and social policy. Frustrated with the lack of high quality clothing in her size and growing increasingly aware of the negative environmental and human impacts the fashion industry was creating, Mary Alice started sewing her own clothes, consciously building a self-made wardrobe piece by piece. Realizing there was a business in her new sewing hobby, Duff enrolled in fashion design school at Philadelphia’s MADE Institute, where she balanced taking classes and working full-time. In May of 2017, Duff left a successful career in the nonprofit sector to launch Alice Alexander. In June 2018, with the crowdfunded launch of their second collection, Alice Alexander opened a brick and mortar location and combined production studio in the East Falls neighborhood of Philadelphia. To learn more visit us on the web, follow us on Instagram, check out our online store or stop by our location at 4056 Ridge Avenue, Philadelphia PA. CONNECT WITH MARY ALICE Website: www.alicealexander.co Instagram: @alicealexanderco Facebook: www.facebook.com/alicealexanderco email: hello@alicealexander.co Join my Purchase with Purpose Facebook group and let’s continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/ Subscribe to the Business with Purpose podcast (and I’d love it if you left a review** on iTunes!) Subscribe on iTunes** Subscribe on Spotify Subscribe on Radio Public Subscribe via Podcast RSS Feed **Want to know how to leave a review of the Business with Purpose Podcast on iTunes from your iPhone or iPad? Launch Apple’s Podcast app. Tap the Search tab. Enter “Business with Purpose“ Tap the blue Search key at the bottom right. Tap the Blue album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send.
I’m thrilled to share the first part of a two-part interview with Mary Alice Duff! Mary Alice is the owner of Alice Alexander, a size-inclusive, ethically-made women’s apparel startup based in Philadelphia with both an online and brick and mortar presence. Started in September 2017, Alice Alexander offers bold, yet accessible pieces to the modern-day woman in sustainable fabrics and inclusive sizes, ranging from 0-28. Prior to launching her own business, Mary Alice was a nonprofit executive with dual degrees in social work and law and social policy. Frustrated with the lack of high quality clothing in her size and growing increasingly aware of the negative environmental and human impacts the fashion industry was creating, Mary Alice started sewing her own clothes, consciously building a self-made wardrobe piece by piece. Realizing there was a business in her new sewing hobby, Duff enrolled in fashion design school at Philadelphia’s MADE Institute, where she balanced taking classes and working full-time. In May of 2017, Duff left a successful career in the nonprofit sector to launch Alice Alexander. In June 2018, with the crowdfunded launch of their second collection, Alice Alexander opened a brick and mortar location and combined production studio in the East Falls neighborhood of Philadelphia. My favorite moments from my interview with Mary Alice and my biggest takeaways were: Mary Alice was a wildly successful and educated professional with 2 master’s degrees but that didn’t stop her from pursuing what got her up every morning, even when “what got her up every AM” shifted Mary Alice’s transition from social work to fashion seemed like a huge leap but she carried through the core threads of what was important to her and what she was good at to make it happen If you’re paying for a shirt what you’re paying for a burrito, your clothes are probably unethically made Having a partner who whole-heartedly supports your dreams was a key component for Mary Alice to be able to make the leap she did Sometimes, having BIG CRAZY dreams that you aim to achieve, in the face of people questioning or laughing at them, is the biggest driver to achieving them (and showing everyone that they were wrong) Connect with Mary Alice Duff: Website: www.alicealexander.co Instagram: @alicealexanderco Facebook: www.facebook.com/alicealexanderco Email: hello@alicealexander.co https://www.fashionrevolution.org/ https://cleanclothes.org/ Here’s to Getting Unstuck, Cynthia This week our show is brought to you by Brie Valencia Designs. Brie specializes in helping small businesses articulate, document and translate the personality and values of their brands into meaningful creative solutions that drive results. Brie worked on designing some of our photos and parts of our website for GOAL MAGIC and she did such an amazing job! She is extremely knowledgeable about all aspects of marketing and design...and to top it off, she is an absolute a pleasure to work with. Whether you’re looking for a fresh new website, branding and logo design, or marketing collateral, Brie will bring your ideas to life. She is that good! For our listeners only, get 10% off when you mention GOAL MAGIC. To contact Brie, check out her website at brievalencia.com or email her at hello@brievalencia.com. Intro Music: We are One by Vexento We Are One by Vexento https://www.youtube.com/user/Vexento https://soundcloud.com/vexento Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU Outro music: Nostalgia by Tobu tobumusic.com/license https://soundcloud.com/7obu/nostalgia