Podcasts about daily marketer

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Have you every been stumped on a startup name? I have. I still am! So what's an entrepreneur to do? One word: test. If you can't decide, let the market decide for you. Learn in today's episode how "testing" your title could be the best $100 you spend. Show Notes James Altucher: https://jamesaltucher.com/ (I also highly recommend his podcast: https://jamesaltucher.com/podcasts/) Shopify Business Name Generator: https://www.shopify.com/tools/business-name-generator Launchaco (Free Landing Page Creator): https://www.launchaco.com/ Episode in blog format: https://jakubkubicka.com/name/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Marketing: a sexy profession with a huge supply of candidates yet few spots. That said, there are dozens of free certs and courses by world-class companies, and given a little agency, can set someone up for massive success. Find out all 5 in this episode. Show Notes Wharton Business School's Intro to Marketing: https://www.coursera.org/learn/wharton-marketing?action=enroll Google Analytics Academy full course list: https://analytics.google.com/analytics/academy/ Hootsuite Platform Training course: https://education.hootsuite.com/courses/platform-training Canva Design School courses (via interactive tutorials + videos): https://designschool.canva.com/ Episode in blog format: https://jakubkubicka.com/certifications/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Figure out your LTV, uncover your most valuable customer segments, and so much more with this handy, little marketing tool. If you need one that is the perfect combo of powerful & quick, the cohort analysis is the ticket. Get the gist in today's episode. Show Notes Joseph Campbell's Hero With A Thousand Faces: https://www.amazon.com/Thousand-Faces-Collected-Joseph-Campbell/dp/1577315936 Bizible on Cohort Analysis in B2B businesses: https://www.bizible.com/blog/how-to-cohort-analysis-b2b-marketing Randomizec Controlled Test defined by MedicineNet: https://www.medicinenet.com/script/main/art.asp?articlekey=39532 Neil Patel goes deep on LTV (defined): https://neilpatel.com/blog/how-to-calculate-lifetime-value/ Episode in blog format: https://jakubkubicka.com/cohort/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. As much as paid user acquisition is a saving grace for most B2C startups, the cost of acquiring will become MORE expensive over time. Enter engagement and retention marketing, your saving grace to a very big problem. Learn how in today's episode. Show Notes a16z Podcast on User Acquisition: https://a16z.com/2018/08/08/growth-user-acquisition/ Growth Marketing Thought Leader, Andrew Chen: https://andrewchen.co/ Episode in blog format: https://jakubkubicka.com/engagement/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Split testing can yield endless optimizations in your UI, ad copy, email marketing, and more. Learn to see whether your startup's hunches of tweaked copy or layout really are driving more engagement & conversions, in today's episode of The Daily Marketer. Show Notes Optimizely on Split Testing: https://www.optimizely.com/optimization-glossary/ab-testing/ Mightycall on Split Testing's true benefits: https://www.mightycall.com/blog/10-benefits-ab-testing/ Wyatt Jenkins (HBR) on "Experimentation Culture": https://hbr.org/2014/02/ab-testing-and-the-benefits-of-an-experimentation-culture Episode in blog format: https://jakubkubicka.com/split-testing/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. What if I told you there is a method to the madness of Facebook ads? That there is a simple 3-tier campaign model that can lead to reaching the right people at the lowest cost, while keeping your ads from becoming irritating? Learn how in today's episode. Show Notes Behavioral Retargeting (Ads) Explained: https://en.wikipedia.org/wiki/Behavioral_retargeting Jon Loomer on Facebook's Campaign Budget Optimization: https://www.jonloomer.com/2018/01/09/facebook-campaign-budget-optimization/ Beginners guide to Facebook Ads: https://www.facebook.com/business/help/965529646866485 Episode in blog format: https://jakubkubicka.com/facebook-ads/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Rightly so, the Internet has bred more and more direct marketers. But if we take a moment to observe a pre-Internet co like Coca Cola, they transcend their category and embody an emotion at their very thought. How did they do it? Learn in today's episode. Show Notes Shopify on Direct Marketing: https://www.shopify.com/encyclopedia/direct-marketing Hubspot on companies with stellar brand marketing: https://blog.hubspot.com/blog/tabid/6307/bid/34227/15-businesses-to-admire-for-consistent-stellar-branding.aspx Episode in blog format: https://jakubkubicka.com/branding/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. In your field, there are a million others who are JUST as passionate & driven as you and will gladly take your position if you let the lazy bug catch you. So how do you blast past them like a space-bearing rocket? I hope to show you in 5 easy steps. Show Notes Austin Kleon's Steal Like An Artist book: https://austinkleon.com/steal/ The Muse on ways to build a personal brand (personal glossary included): https://www.themuse.com/advice/26-different-ways-to-build-your-personal-brand-meaning-youll-like-at-least-one Episode in blog format: https://jakubkubicka.com/personal-brand/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. We all know the feeling: slow revenue growth, an overworked team, and always focused on tasks when you'd rather be doing strategy. Two solutions? outsource & automation. I distilled what I think are the 3 most effective outsourcing & automation tactics. Show Notes Neil Patel on automation tips: https://neilpatel.com/blog/automated-marketing-activities/ Reply.io: https://reply.io/ Pocket app: https://itunes.apple.com/us/app/pocket-save-read-grow/id309601447?mt=8 IFTTT app: https://itunes.apple.com/us/app/ifttt/id660944635?mt=8 Episode in blog format: https://jakubkubicka.com/outsource/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Facebook's Build To Break, a semi-annual event where marketers from the most industry-disrupting startups come to sharpen their Facebook Ads prowess and learn leading edge secrets. Here are the 3 most valuable insights I learned along the way. Show Notes Lowest Cost bid strategy: https://www.facebook.com/business/help/721453268045071 Target Cost bid strategy: https://www.facebook.com/business/help/245880322600819 Episode in blog format: https://jakubkubicka.com/facebook/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Lifer: a person who has made a lifelong commitment, usually in a certain career. Yet, some of the most successful and influential humans in recent history have made powerful statements by "non-lifing" it and bestowed key marketing lessons along the way. Show Notes Crosslink Consulting on Presidential Branding Lessons: https://www.crosslinkconsulting.net/the-best-marketing-lessons-u-s-presidents-have-ever-taught-us/ Donald Trumps Twitter Feed (as if you haven't seen it): https://twitter.com/realDonaldTrump?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Brandon Stanton's Humans Of New York: http://www.humansofnewyork.com/ Ina Garten's Barefoot Contessa Cooking Blog: https://barefootcontessa.com/ Episode in blog format: https://jakubkubicka.com/non-lifer/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Building 1000 true fans sounds simple enough, but how do you keep and engage 1000 people? Isn't that your second thought? Take a page out of Seth Godin's, Tim Ferriss's, or Ryan Holiday's book and try one of their tested and proven approaches. Show Notes Seth Godin's world-famous blog: https://seths.blog/ Ryan Holiday's Reading Recommendation Newsletter: https://ryanholiday.net/reading-newsletter/ Tim Ferriss's 5 Bullet Friday: https://go.tim.blog/5-bullet-friday-1/ Episode in blog format: https://jakubkubicka.com/1000/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Amazon Marketplace not only contributes a huge chunk of revenue to Amazon's annual sales, but 2,975 new sellers join EVERY DAY. However, the real challenge with being a seller is NOT inventory management, taxes, or profitability, but marketing. Show Notes Feedback Express Amazon Marketplace Stats: https://www.feedbackexpress.com/amazon-1029528-new-sellers-year-plus-stats/ Entrepreneur on Amazon Marketplace Stats: https://www.entrepreneur.com/article/303532 Sellic's Beginners Guide To Amazon PPC: https://sellics.com/blog-amazon-ppc-guide Episode in blog format: https://jakubkubicka.com/amazon/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Direct to consumer retail has taken a slow moving, old-boys club and injected it with startup steroids to make them fast, customer pleasing, quick sprouting machines. Learn more in this unique episode of the podcast, The Daily Marketer. Show Notes Sleeknote on Casper marketing: https://sleeknote.com/blog/casper-marketing The Economist on China's manufacturing dominance: https://www.economist.com/leaders/2015/03/12/made-in-china Ad Week on Direct to Consumer Retail for Marketing: https://www.adweek.com/brand-marketing/how-direct-to-consumer-brands-are-tearing-down-and-rebuilding-the-marketing-scene/ The Horse: https://www.thehorse.com.au/ Episode in blog format: https://jakubkubicka.com/d2c/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. I'm here not to tell you to run 20 boosted Facebook posts, go to networking events, or to hand out 1000 flyers to local businesses, but to share some of the more creative yet effective tactics I've found to grow my readership (while doing it with style). Show Notes Precision Training's Josh Lieb's weekly wellness videos: https://www.facebook.com/precisionptnw/ David Spark's quirky but amazing self-marketing ploys: http://www.sparkminute.com/2013/02/12/16-unique-ways-to-promote-yourself-and-your-business/ Episode in blog format: https://jakubkubicka.com/non-scaling/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Colossal paid ad giants are heaven sent yet a huge gamble. Why? One word: complacency. Why bother exploring new channels when the 2 biggest drive amazing volume and low CPAs? Learn about channel testing and why its key for the livelihood of your startup. Show Notes Sean Ellis on Product-Market Fit: http://www.startup-marketing.com/the-startup-pyramid/ Quicksprout on marketing experimentation: https://www.quicksprout.com/2014/01/08/how-to-find-and-test-new-marketing-channels/ Eric Benjamin Seufert on marketing saturation (a unique take): https://mobiledevmemo.com/its-impossible-to-saturate-a-marketing-channel/ Episode in blog format: https://jakubkubicka.com/channel-testing/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. We recently mentioned the most vital marketing metrics to track, but one in particular, DAU/MAU, should be given some serious TLC. Do the same people come visit your app or e-commerce site daily? Once a month? The answer could save your startup. Show Notes a16z Podcast on "The Basics of Growth (Part 1)": https://a16z.com/2018/08/08/growth-user-acquisition/ Nabeel Hyatt on DAU/MAU: https://techcrunch.com/2009/10/29/how-to-measure-the-true-stickiness-and-success-of-a-facebook-app/ Episode in blog format: https://jakubkubicka.com/dau-mau/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.   Marketing can be a world of smoke and mirrors. In short, no one cares about your number of followers or amount of unique visitors, but your ability to drive loyal customers and engaged users. These 4 metrics above all, are vital to keep a pulse on.   Show Notes a16z Podcast on "The Basics of Growth (Part 1)": https://a16z.com/2018/08/08/growth-user-acquisition/ Baremetrics on MAU: https://baremetrics.com/academy/startups-know-monthly-active-users Investopedia on GMV: https://www.investopedia.com/terms/g/gross-merchandise-value.asp Episode in blog format: https://jakubkubicka.com/four-metrics/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. What 20% of the work you're doing is leading to 80% of results? I guarantee that if you embrace pixels, this will fall into your 20%. Most shy away from them since they're slightly technical and seem complicated, so why not debunk this once and for all? Show Notes Hotmart's Take on the Conversion Pixel: https://blog.hotmart.com/en/conversion-pixel/ Claire Pells on Remarketing Pixel: https://clairepells.com/conversion-tracking-pixels-remarketing-pixels/ Episode in blog format: https://jakubkubicka.com/pixel/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Influence is persuasion's handsome step-brother and Robert Cialdini has distilled it into 6 principles that you can immediately start using not only in your day-to-day life, but especially in a cash-strapped startup. Show Notes Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X/ref=sr_1_1?ie=UTF8&qid=1539459707&sr=8-1&keywords=influence+book Science of Persuasion 10-minute whiteboard: https://www.youtube.com/watch?v=cFdCzN7RYbw https://jakubkubicka.com/influence/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Brand is a powerful superpower that's best not to boot, but to embrace. Learn the truth in this quick episode. Brand awareness lets people not only know that your company exists but lets you shape the narrative and story around your product. Show Notes https://jakubkubicka.com/brand-marketing/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Most marketers find it trivial but the benefits of having a clean and simple webpage URL can make a world of a difference. Learn 6 valuable & actionable tips so you can get the most search engine juice out of this sweet piece of digital real estate. Show Notes Microsoft Research: Domain Bias In Web Search: https://www.microsoft.com/en-us/research/publication/domain-bias-in-web-search/?from=http%3A%2F%2Fresearch.microsoft.com%2Fpubs%2F155941%2Fdomainbias.pdf Rand Fishkin's 15 SEO Best Practices for Structuring URLs: https://moz.com/blog/15-seo-best-practices-for-structuring-urls Liberman Technologies with some URL gold: https://www.ltnow.com/importance-url-structure/ https://jakubkubicka.com/url-structure/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move   Anyone can show up to work; not everyone can perform. As much as we emphasize "delivery" in the tasks and projects we complete, teams often turn a blind eye on the most important element: performance. So where do you start and what do you measure?   Show Notes Work Culture and Performance: https://www.forbes.com/sites/danpontefract/2017/05/25/if-culture-comes-first-performance-will-follow/#243627916e62 The Art of the OKR: http://eleganthack.com/the-art-of-the-okr/ Episode in blog format: https://jakubkubicka.com/performance-delivery/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move   Marketing attribution gives a rebuttal to the quote "1/2 of my advertising is wasted, I just don't know which half." It attributes the ad(s) that lead to a purchase, and assigns a value. So what are all the attribution models and why should you care?   Show Notes All 11 Marketing Attribution Models, Explained: https://www.bizible.com/blog/marketing-attribution-models-complete-list Linear Attribution explained: https://neilpatel.com/blog/last-touch-attribution-lies/ Episode in blog format: https://jakubkubicka.com/attribution/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move 2 of the biggest challenges for startup marketers has been 1) creating an integrated marketing universe and 2) finding promising, new paid ad channels outside of Facebook and Google. Here are 10 channels to consider adding to your paid ad repertoire. Show Notes Grindr Ads (self-serve): https://www.grindrads.com/index.html?utm_source=google&utm_medium=cpc&utm_campaign=Branded-Exact "Reddit Advertising (self-serve, recently launched revamped ad platform): https://www.redditinc.com/advertising" Megaphone.fm (self-serve for podcasts): https://megaphone.fm/ Spotify Ad Studio (self-serve): https://adstudio.spotify.com/ Episode in blog format: https://jakubkubicka.com/marketing-channels/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move   Let's be honest: engagement sounds A LOT like retention. Don't you engage customers so to retain them? Silly marketing speak. As great as it is to get thousands of new customers in the door, that doesn't matter much if you can't build a relationship and keep them. Learn the difference in this quick, espresso-sized episode.   Show Notes a16z podcast episode on extended retention/engagement discussion: https://a16z.com/2018/08/09/growth-engagement-retention/ Episode in blog format: https://jakubkubicka.com/retention-engagement-marketing/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move If you've ever wanted an amazing format to Superman punch and measure marketing tactics or product features, a well curated growth team could be the key. A growth team is like Captain Planet, bringing together experts from different teams, each with their own super power. So how can you start leveraging this startup "Super Grow formula? I'm glad you asked.  Show Notes Andrew Chen on growth teams: https://andrewchen.co/how-to-build-a-growth-team/ Sean Ellis's Hacking Growth book: https://www.amazon.com/dp/B01IZTCF6Y/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Episode in blog format: https://jakubkubicka.com/growth-teams/

Listen in as John Smiley interviews Jason Bax, founder of BusinessUnusual.net. Jason Bax mission is to help business people and budding entrepreneurs “get” today's NEW consumer.He's spoken in 3 continents as the spokesperson for Corey Rudl's Internet Marketing Center, been the smiling face on TV for top brands like Dell, Nissan, Hasbro, Fisher Price, Mattel etc… the author of several niche “how to” guides and the curator of 'Business Unusual'Jason is an experienced business keynote speaker with a powerful, humorous and entertaining message about the “new consumer” in a “new economy” that appeals not only business people but anyone who loves incredible stories.Stop Selling…Start CompellingA down to earth guy who believes that entrepreneurship is the answer.Bax's ability to authentically connect with the audience is a rare gift and is one you don't want your audience to miss.Listen in as he blows the pants off your mind. This podcast is brought to you by The Daily Marketer