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Are your sales focused on the outcome a homeowner really wants, or just selling equipment? When contractors lead with the box, brand or price, customers can miss the bigger picture: comfort, efficiency, safety, system performance and long-term peace of mind. In this episode of Cracking the Code, Drew Cameron President & Founder, Flow Odyssey, explains how a stronger diagnostic process helps homeowners understand what really needs to be addressed in their home. He breaks down how to make comfort issues visible, communicate value beyond the equipment and build the trust needed to help homeowners make confident decisions that lead to stronger closes.The post Stop Selling Equipment and Start Selling Outcomes first appeared on My Contractor University | Dashboard.
In this episode, Lauren & Matt shine a light on a nightmare that keeps many indie authors awake at night: an unceremonious account suspension from Amazon. What do you do when you're forced to rebuild your author brand from the ground up? How will leaving Amazon impact your audience, your discoverability, and your promotional efforts? Is there anything you can do to safeguard yourself from unexpected excommunication? Listen wherever you get your podcasts, or watch the video episode on YouTube!Dive Deeper
Shopify: Start your $1/month trial at Shopify.com/trent Hey Rehabbers. I need you to hear this and I need you to really let it sink in. You have been explaining yourself to people who were never going to understand you. You've been justifying your worth to people who were never going to see it. You've been shrinking, adjusting, performing, doing everything you can to make yourself easier to accept and it's costing you the one thing you can't afford to lose... Yourself. Here's the truth nobody tells you: the right people don't need a sales pitch. They don't need you to over-explain your past, defend your decisions, or dim your light so they feel comfortable around it. The right people recognize your value because you live it, not because you perform it for them. And the wrong ones? No amount of proving will ever be enough. So this episode is about learning to stop. Stop chasing approval from people who were never in your corner to begin with. Stop overselling yourself to rooms that were never built for you. And start standing in something deeper, a quiet, unshakable confidence that doesn't need anyone's validation to hold its ground. We're getting into: Why you keep over-explaining and the fear that's actually driving it The difference between living your value and performing it and why one works and one never will How to let go of desperate validation, without becoming cold or closed off What quiet confidence actually looks like and how to build it from the inside out Why you are already enough, not when you prove it, not when they finally see it. Right now. This one is personal. This one is necessary. And if you've ever made yourself smaller just to fit into someone else's world, this episode was made for you. You don't have to prove your worth. You just have to know it. Let's get it, It All Starts With You!
If you're a founder, a CEO, or a professional salesperson and you're feeling frustrated because your leads seem "unserious," I need you to hear this: Most of them ARE unserious. We have this wrong expectation that if we talk to 100 people, 50 or 60 should buy. But look at the data - depending on who you ask, only about 3% to 7% of people are actually "in market" and ready to take action right now. That means over 90% of the people you meet are just browsing or curious. Stop being shocked by this! Its the nature of the game.Your primary job isn't to "convince" everyone to buy; its to figure out who is actually serious. And no, giving a discount isn't the magic fix. Discounts often just devalue your product and hurt your commission. A discount only works when you're talking to a qualified buyer who already has a sense of urgency.So, how do you fix your sales process? You stop selling price and start discovering value. You cant sell value using your own yardstick; you have to find out what the customer actually cares about. This requires quality, in-depth conversations. Go back to the "toasting" stage of dating. How did you get to know someone? You asked open-ended questions. Use the "Five Ws and an H": Who, Why, What, Where, When, and How. Instead of just asking technical specs, ask why they want to take action now or when they need the solution in place.When you ask the right questions, the information will just "vomit" from their mouth, giving you the levers you need to actually close the deal.Stop complaining about "unserious" customers and start having better conversations.
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky sits down with returning guest Raquel Merlini, owner of R Skin Aesthetics (https://rskin.net/) , to discuss one of the biggest differentiators between thriving med spas and struggling ones: building trust through education, patient experience, and strong team culture.With more than 15 years in the aesthetics and plastics industry, Raquel shares her philosophy on consults, pricing, patient loyalty, provider training, leadership, and creating a med spa experience that keeps patients coming back for years.This conversation dives deep into how med spas can improve retention, avoid transactional selling, navigate staff turnover, create consistent patient experiences, and scale without sacrificing quality or culture.In this episode, we cover:✅ Why the best med spa consults focus on education instead of “selling”✅ How to build patient trust without sounding salesy✅ The consult framework Raquel uses to increase retention and long-term loyalty✅ How to present treatment plans without pressuring patients✅ The importance of “good, better, best” treatment planning in a med spa✅ Why customer experience starts long before the injector enters the room✅ How front desk staff directly impact med spa retention and reviews✅ Managing injector turnover and protecting med spa culture during growth✅ The balance between systems/processes and hiring the right people✅ How top-performing med spas maintain consistency across providers✅ The role vendor relationships and reps can play in med spa growth✅ Why natural-looking results and treatment philosophy matter for branding✅ How social media positioning helps attract the right med spa patients✅ Building a 5-star med spa experience that patients talk about and referIf you want to build a med spa that creates loyal patients, empowers providers, improves retention, and grows through trust instead of pressure, this episode is packed with practical insights you can immediately apply to your practice.About Raquel Merlini & R Skin Aesthetics (https://rskin.net/)Raquel Merlini is a registered nurse and Certified Aesthetic Nurse Specialist with more than 15 years of experience in the plastics and aesthetics industry. She is the founder of R Skin Aesthetics in Birmingham, Michigan, where she specializes in Botox, filler, laser resurfacing, and skincare while leading with a strong emphasis on integrity, education, and patient relationships.In addition to treating patients, Raquel mentors aspiring aesthetic providers, offers Botox training, and actively supports women through her Pay It Forward scholarship initiative for single mothers and women overcoming adversity.Learn more about Raquel and R Skin Aesthetics:https://www.instagram.com/rskinadmission/https://www.instagram.com/rskinaesthetics/https://www.instagram.com/rskinnurseraquel/https://www.tiktok.com/@rskinaestheticshttps://www.linkedin.com/in/raquel-m-14947b21/R Skin Google Reviews: https://tinyurl.com/3kpzx348Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
The best wellness practitioners are often the worst marketers. And it's costing them. If you're a breathwork facilitator, chiropractor, nutritionist, somatic practitioner, yoga teacher, or any kind of wellness pro watching less-skilled people fill rooms and charge premium prices while you struggle to enrol clients, this episode is for you. The work isn't the problem. The way you're packaging and articulating it is. In this episode, Emma breaks down why depth doesn't sell itself, the positioning shift that turns your craft into a scalable offer, and how to build visibility and collaboration strategies that don't require you to hustle on social media all day. Plus, why your energy is part of your marketing whether you realise it or not. In this episode: - Why the most skilled practitioners get out earned by louder, shallower marketers - Selling desires and outcomes instead of modalities and sessions - How to package your work into offers that scale beyond 1:1 - Visibility and collaboration strategies that don't require constant hustle - Why your energy IS your marketing (and how to use that)
Doc Danny explains why cash-based clinics should stop selling visit packages and start selling outcomes instead. He breaks down real clinic data showing how outcome-based sales models improve average visit rate, increase recurring revenue, and create more stable businesses. In This Episode, You'll Learn Why visit-based sales models create hidden problems for clinics How outcome-based packages increased average visit rate by 26% Why patients often leave visits unused in traditional packages How outcome-based care improves recurring revenue conversion Why stability systems matter more than constant new patient growth How PT Biz tested this model across multiple clinics and niches Why lifetime value matters more than front-end sales alone Key Takeaway Patients do not actually want visits. They want outcomes. Clinics that structure care around outcomes instead of visit counts create better retention, stronger recurring revenue, and more sustainable businesses. Technology Spotlight Reduce documentation time and improve clinic efficiency with AI-powered note writing. Try Claire free for 7 days. Free Resource Want help building a scalable cash practice? Join the free 5-Day Challenge. More PT Biz Training Subscribe to PT Biz Training on YouTube Connect Physical Therapy Biz PT Entrepreneur Podcast
Most creators are talking to the wrong audience.Not the haters… not even the buyers.The real opportunity? The “not yet” crowd.In this clip, we break down why building trust, showing your life, and creating content beyond just “tips” is what actually turns viewers into clients.If you're only posting to sell… you're missing the biggest part of the game.
Summary: We unpack the problem of fans selling their tickets to the other team…and how this parallels being okay with a little bit of sin entering in. This week's conversation centers on a fascinating parallel between sports fandom and faith: Stop Selling Your Tickets.The episode is inspired by a recent story where Philadelphia 76ers star Joel Embiid expressed frustration after Sixers fans sold their home playoff tickets to New York Knicks fans in 2024, leading to a "home" game that felt like an away game. He's imploring Sixers fans not to do the same thing for this year's series against the Knicks.Key Discussion Points:The Ticket Dilemma: Why do fans sell their playoff seats? We unpack how this betrayal negatively affects the team's "home-court advantage."The Spiritual Parallel: The show explores how this mirrors our spiritual lives. Just as those who sell their tickets don't think it's a big deal to let a few Knicks fans in, we often compromise our values or allow small "sins" to enter our lives, and by doing so, they can take over. We can't dismiss, overlook, tolerate, or accept sin in our lives or the lives of other believers. We have to be willing to call it what it is and pursue holiness.Find out more about UNPACKIN' it Ministries: HERESubscribe to our YouTube channel! HEREClick HERE to support UNPACKIN' it. Hosted on Acast. See acast.com/privacy for more information.
The rise of Zero Day to Expiration (0DTE) options has completely transformed the retail trading landscape, but has the market finally "squeezed the juice" out of premium harvesting? On this episode of Options Boot Camp, Mark Longo and Dan Passarelli dive deep into a "back-of-the-napkin" analysis of 0DTE SPX straddles. They explore whether the massive influx of sellers has pushed premiums so low that it actually makes more sense to be a buyer. Plus, Dan discusses his latest book reaching the Amazon bestseller lists and tackles listener questions on tracking covered call rolls and the future of 0DTE equity options. On this episode, we break down: The 0DTE Shift: Are we giving away the "weekend decay" for free? Statistical Deep Dive: A look at SPX straddle performance over the last 45 and 80 days. Intraday vs. Close-to-Close: Why path dependency is the secret to 0DTE profitability. The Complexity of Backtesting: Why traditional backtesting models fail in the current 0DTE environment. The "Wheel Death Match": Managing covered calls and tracking roles effectively. Go to tastytrade.com/podcasts to see why genius loves company and how you can take advantage of their industry-leading education and support team.
The rise of Zero Day to Expiration (0DTE) options has completely transformed the retail trading landscape, but has the market finally "squeezed the juice" out of premium harvesting? On this episode of Options Boot Camp, Mark Longo and Dan Passarelli dive deep into a "back-of-the-napkin" analysis of 0DTE SPX straddles. They explore whether the massive influx of sellers has pushed premiums so low that it actually makes more sense to be a buyer. Plus, Dan discusses his latest book reaching the Amazon bestseller lists and tackles listener questions on tracking covered call rolls and the future of 0DTE equity options. On this episode, we break down: The 0DTE Shift: Are we giving away the "weekend decay" for free? Statistical Deep Dive: A look at SPX straddle performance over the last 45 and 80 days. Intraday vs. Close-to-Close: Why path dependency is the secret to 0DTE profitability. The Complexity of Backtesting: Why traditional backtesting models fail in the current 0DTE environment. The "Wheel Death Match": Managing covered calls and tracking roles effectively. Go to tastytrade.com/podcasts to see why genius loves company and how you can take advantage of their industry-leading education and support team.
Every successful startup business reaches the point where the entrepreneur must decide when he/she should stop selling and hire someone else to do it. That can be a watershed event in the life of the organization. In this piece, I shed some Practical Wisdom on it with a response that may surprise you. ********************************************************************* Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. WWW.DaveKahle.com. Check out the X-I Community
If your functional medicine practice sounds like every other one online, and chances are it does, you're forcing patients to choose based on reviews and price. In this episode, Alisa breaks down the #1 messaging mistake she sees across functional medicine practices, the outcome-based messaging shift that attracts the right patients 2–3x faster, and a practical three-step action plan you can start this week. Key Takeaways: Why "functional medicine" is no longer a differentiator and what is The modality-to-transformation messaging shift (with before/after examples) Why specificity in messaging expands your practice instead of limiting it The fourth-grade language rule that increases patient conversions How strong messaging eliminates pricing objections before consultations A 3-step audit you can do this week: homepage, outside conversations, consult review Resources Mentioned: Free Growth Assessment
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: Stop Selling Packages, Start Solving Problems For More Info Go To: https://amanda-walker.com/best-damn-coach/
Send us Fan MailMore on CPO homes hereSelling a home feels totally different when the market stops climbing and buyers start pushing back. We're seeing more caution, more negotiation, and more deals that wobble after they go under contract and that is exactly why we recorded this conversation with Deanna, Kelly, and Marcelino.We walk through four practical ways to sell a house and why most homeowners only hear about one of them. You'll hear us unpack the risks of the traditional listing process, how failed contracts can create a “what's wrong with that house?” stigma, and why we're so adamant about never skipping a home inspection. Then we dig into our Certified Pre-Owned (CPO) approach: inspecting before you list, deciding what to fix (or disclose), and using transparency to build trust and reduce renegotiation. We even compare it to why people willingly pay more for certified pre-owned cars, so why not apply the same logic to a much bigger asset?We also get specific about money and timing: why a real net sheet beats a one-click online home value estimate, how a shifting real estate market changes your true proceeds, and how a Cash CPO option can provide money up front while still letting you participate in the upside when the home sells. The most powerful stories come from real life transitions, including divorce, inheritance, relocating, rentals, and senior living moves where waitlists and monthly assisted living costs can force rushed decisions and invite lowball investor offers.If you're thinking about selling, compare the pathways before you commit to one plan. Subscribe for more real estate strategy, share this with a friend who's moving, and leave a review with the biggest question you still have about selling in today's market.
If you've been posting consistently but still hearing crickets when it comes to selling your services, this episode is for you. Whether you're brand new to Instagram, relaunching an offer to a cold audience, or trying to wake up a stagnant account, the way most service providers are selling on Instagram is no longer working. The algorithm has changed, AI-generated content is the new normal, and your audience can smell a generic post from a mile away. A few strategic shifts can completely change how people pay attention to, and buy from, you. Stop selling your title, your deliverables, and your objections. Start talking about the specific problem your specific person is facing in a way that's vulnerable and specific. The harder you niche your language, the less content you'll need to create. In today's episode, we're chatting about: Why a disengaged audience is actually worse than a small one How Instagram has evolved into a search engine and interest-based platform The 3 things you must do to sell through content: vulnerability, creative specificity, and a real point of view Why handling objections in your feed posts is a waste of time How to build a simple sales funnel that converts: DMs, lead magnets, email list, and a full sales page CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today! Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more. Get support with all of your design needs for your next campaign with Sales Studio. Get started.
You aren't a contractor; you're a professional problem solver, but you can't solve a problem you don't understand. Most of you lose jobs because you talk too much and listen too little. In this episode, Tim and Derek break down "Motive" (the engine of the Shinfu sales process) and how to use open-ended questions to make your prospects feel heard. Stop guessing what they want and start extracting the truth so you can charge what you're worth.==================================Ready to stop grinding for pennies?Grab "The Contractor's Code to Finally Cracking $1M" free course and start building a business that actually serves your family. Check out the free course here: https://thecontractorfight.com/code==================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify
Let's face it. Industrial webinars can be...forgettable. But what if yours could keep people watching for hours? Aya Takase produces 40 webinars a year. She breaks down how to turn technical expertise into binge-worthy content that educates, builds trust, and leaves viewers coming back for more. In this episode, Aya Takase, Head of Global Marketing Communications at Rigaku, shares how her team transformed webinars into a powerful, scalable content engine.One of the biggest insights is simple but often overlooked: meet your subject matter experts where they are. Many technical experts struggle to write blog posts, but they're comfortable presenting. By turning webinars into the primary content format, Aya's team unlocked expertise that would have otherwise stayed hidden.Aya emphasized that “binge-worthy” webinars are possible, even in highly technical industries. The key is to understand your audience. For technical audiences, break down complex concepts clearly without oversimplifying. For less technical users, focus on real-world pain points and practical solutions. Engagement is another critical factor. Instead of relying only on polls or chat, Aya recommends using rhetorical questions throughout the presentation. This keeps viewers mentally involved, prompting them to actively think through the content rather than passively listen.Preparation also plays a major role. Aya goes through multiple dry runs with her team and reviews the structure and flow of the webinar to make sure it applies to the audience's knowledge level. Perhaps the most counterintuitive advice is to stop selling. Promotional content erodes trust and reduces credibility. Instead, focus entirely on delivering value. Over time, consistent, helpful webinars build brand recognition and position your company as a trusted authority. Finally, don't let your webinar content go to waste. Repurpose recordings into blog posts, summaries, eBooks, and more. A single webinar can fuel an entire content strategy.ResourcesConnect with Aya on LinkedInConnect with Morgan on LinkedInLearn more about RigakuExplore Rigaku's webinars and videosPurchase the Industrial Marketing Digital Pass
Joshua Weiss—co-founder of the Global Negotiation Initiative at Harvard University—explains why your greatest set of facts will always lose to a compelling narrative. Josh has spent years collecting real-world experiences through the Negotiation Stories Project to show how conflict actually works when emotions run deep and the "ivory tower" theories hit the real world. If you've ever felt like your perfectly articulated strategy fell on deaf ears, this masterclass on storytelling and "intelligent failure" is for you. Connect with Joshua Weiss The Negotiation Stories Project: NegotiationStories.net Website: JoshuaNWeiss.com Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn negotiateanything.com Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
In this powerful and perspective-shifting conversation, Bart sits down with Dr. Shawn Dill, entrepreneur, speaker, and expert in business growth and personal branding, to explore why most people struggle to stand out and what truly drives success. Dr. Dill explains the critical difference between selling a service and selling yourself, emphasizing that trust, connection, and personal positioning are what influence decisions. Drawing from his experience building businesses and helping others grow, he highlights that people do not buy based on features. They buy based on belief. This episode challenges conventional sales thinking and offers a clear roadmap for building authority, trust, and long-term success.Major Takeaways/ LearningPeople buy people, not products. Your personal brand and presence matter more than what you sell.Selling services creates competition. Selling yourself creates differentiation. When you lead with who you are, you become irreplaceable.Trust is the real currency. Without trust, even the best offer struggles to convert.Positioning matters more than pitching. How people perceive you determines whether they listen.Connection drives conversion. Relationships close deals more consistently than tactics.Authenticity builds authority. Being real creates stronger and longer-lasting influence.Consistency builds visibility and credibility. Showing up repeatedly compounds trust over time.Your story is your advantage. Personal experiences and perspective set you apart in crowded markets.Memorable Quotes“Stop selling your service. Start selling yourself.”“People don't buy what you do. They buy who you are.”“Trust is built before the transaction.”“If you are replaceable, you are competing.”“Connection will always outperform strategy.”Why It Matters / How to Use ItThis episode is a must-listen for anyone trying to grow a business, build influence, or stand out in a crowded space. Dr. Shawn Dill's message is simple but powerful. Success does not come from better tactics. It comes from stronger positioning and deeper relationships.Whether you are an entrepreneur, salesperson, or leader, the takeaway is clear. Stop hiding behind what you offer and start showing people who you are. When you build trust, lead with authenticity, and invest in relationships, opportunities follow naturally and sustainably.For more insights, you can explore Dr. Shawn Dill's work on his official website:[https://shawndill.com/]For direct inquiries or professional contact:[shawn@shawndill.com]Major Takeaways / LearningsMemorable QuotesWhy It Matters / How to Use It
Pricing and business development expert John Ray joins Sales POP! host John Golden to explain why hourly billing is the fastest path to commoditizing your professional expertise — and how consultants, attorneys, coaches, and fractional executives can shift to value-based pricing by mastering the art of the discovery conversation. John's framework centers on understanding how clients experience value, not just what they need delivered. Learn more and access free resources at https://www.johnray.co/
What if the biggest mistake in your social media strategy isn’t what you’re posting, but what you’re not doing? In this solo episode of the Direct Selling Accelerator Podcast, Sam breaks down the three social media activities every Direct Seller should be prioritising in 2026. While many people focus heavily on posting content, the real growth on social media often comes from the actions happening beyond the feed. Today, Sam explores the difference between visibility, familiarity, and trust — and how each plays a critical role in building a thriving business online. From creating consistent visibility through posting to actively socialising on platforms and building genuine relationships through private conversations, Sam shares why social media was always meant to be exactly that: social. If you’re ready to stop relying on content alone and start building meaningful connections that lead to real business growth, this episode will give you a clear framework you can start implementing today. I’ll be talking about: ➡ 01:12 Why Posting Alone Won’t Grow Your Business ➡ 02:18 Activity #1: Posting Builds Visibility ➡ 03:18 Why Posting Is Only the Invitation, Not the Conversation ➡ 03:54 Activity #2: Socialising – The Most Overlooked Strategy ➡ 07:48 Stop Selling and Start Connecting ➡ 10:03 Activity #3: Private Reach Outs That Build Relationships ➡ 13:12 How-to Stand Out with Personal Messages and Voice Notes ➡ 14:54 Using Phone Calls, Coffee, and Cards to Connect ➡ 15:03 The 3-Part Social Media Strategy Recap ➡ 18:00 Community, Coaching, and Next Steps Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.
Are you selling a product… or are you selling an offer? Most farmers think they're selling the product. "I sell lamb chops." "I sell bouquets." "I sell eggs." But customers don't actually buy products. They buy offers. In this episode, I unpack the difference between the two, and why learning how to build an offer around your farm product can dramatically increase your sales. If you've ever felt stuck thinking, "I just have this product… how do I sell it?" this episode will open your eyes to a whole new way of thinking about marketing. You'll learn what an offer actually is, why it matters, and how to start spotting powerful offer ideas everywhere you look. Resources Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Ep 236 – How to Raise Your Prices (and Make More $) Using Price Anchoring https://directory.libsyn.com/episode/index/id/28288169 Ep 334 – The Anatomy of a Great Email Offer — An Audit https://directory.libsyn.com/episode/index/id/38448215 FunctionHealth.com -- this is the monthly health membership I joined that allows me to get 2 sets of comprehensive blood tests per year (the ones that most doctors don't check for, but are really significant! It's been an empowering step for me!) The cost is $399/year, and covers the tests! Use this affiliate link and get $25 off. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School, my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to over 15 marketing projects like: -Creating a promotion calendar that drives consistent sales -
**In this episode of the Becoming a Pharmacy Badass Podcast, Heather Harrow sits down with Dr. Frederick M. Chaleff, founder of Scimera MD, to talk about how independent pharmacies can move beyond guesswork and start recommending products with confidence.** **Show Notes:** 1. **Introduction** [0:00] 2. **Development and Unique Features of Scimera Products** [1:41] 3. **Importance of Independent Pharmacies and Pharmacist Authority** [4:22] 4. **Multivitamin Product and Its Benefits** [5:36] 5. **Focus MD and Its Clinical Benefits** [10:53] 6. **Educational Support and Accessibility of Scimera Team** [15:32] 7. **Probiotic Product and Its Comprehensive Benefits** [21:12] 8. **Strategies for Pharmacies to Increase Sales and Patient Satisfaction** [25:47] 9. **Ordering and Support for Pharmacies** [27:26] 10. **Conclusion and Future Plans** [32:04] ----- #### **Becoming a Badass Pharmacy Owner Podcast is a Proud to be Apart of the Pharmacy Podcast Network**
Caleb interviews Diego López Fernández from One Fifty Three Brand Marketing, a brand strategist who helps landscapers differentiate themselves in a saturated market. Diego argues that contractors often struggle because they sell services based on price and utility rather than uncovering their deeper purpose. He encourages business owners to move past a victim mentality and embrace a heroic identity by recognizing the profound human connection their work facilitates. By defining a clear "why" and aligning it with consistent branding, owners can transition from being mere operators to becoming visionary leaders. The discussion emphasizes that high-level success requires mental clarity, robust systems, and the belief that one is building a lasting legacy rather than just performing manual labor. Key Takeaways: Define your deep purpose by looking beyond your daily tasks to understand the ultimate impact your work has on the lives of others. Adopt a hero mindset by choosing to believe that challenges happen for you and your growth rather than seeing yourself as a victim of circumstance. Create clarity and reduce chaos in your life and business by implementing structured systems and frameworks to manage your goals. Focus on selling outcomes rather than just services by painting a clear picture for others of what life looks like after their problem is solved. Establish clear expectations for yourself and those you lead to ensure everyone is aligned and held accountable to the same standards. Connect with Auman Landscape
What You'll Learn in This Episode:In this episode of the Lean Solutions Podcast, Andy Olrich and Catherine McDonald break down one of the biggest reasons Lean fails in organizations, and how it has nothing to do with the tools.Most companies try to “sell Lean” as a program or initiative, which immediately creates resistance. Employees see it as something being done to them instead of for them. But the real key to success is much simpler: stop selling Lean and start solving real problems that people face every day.The conversation dives into how leadership behaviors shape culture, why small wins matter more than big projects, and how building trust through employee involvement can transform an organization. You'll also learn why traditional reward systems often backfire, and how to create a continuous improvement system that actually sticks.If your Lean efforts feel stuck—or your team isn't buying in—this episode will completely change how you approach transformation.Key Takeaways:1. Stop selling Lean—start solving real problems2. Leadership behavior—not tools—determines success3. Small wins build trust faster than big initiatives4. Lean must be a system, not an eventLinks:Lean Solutions 2026 SummitLean Solutions Website
A major paper recently published is challenging one of fitness' most entrenched assumptions and the implications for how clubs communicate the value of exercise are significant. In Episode 11 of The Research Debrief, hosts Rachel Chonko and Luke Carlson break down new research from Duke University on constrained total energy expenditure and how the body automatically compensates for calories burned during cardio, effectively neutralizing the caloric deficit most members assume they're creating. This Episode Covers: - What the constrained total energy expenditure model is and why it challenges decades of conventional thinking about cardio and weight loss. - How the body automatically offsets calories burned during aerobic exercise — making total daily caloric expenditure largely unchanged regardless of activity level. - Why combining cardio with caloric restriction, the most common weight loss approach, actually amplifies the compensation effect. - How resistance training produces the opposite response, increasing caloric expenditure for the remainder of the day. - Why the fitness industry needs to update how it talks about cardio — and what a more accurate, trust-building message looks like for members.
Stop Selling on a Banker's Schedule Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Until they tell you to stop, contact them every week. we were kind of planning out our calendar. And I said, block off Wednesday night through Sunday night, Thanksgiving weekend. And she said, okay, that's fine. And so as we're getting close, I have a nine hour day on Friday. So even though I blocked out the day, my assistant said, hey, can you talk to so and so about this? Can you talk to so and so about that? This one's interested in this. And I kept saying like, well, you know, that's supposed to be a day off for me. Well, you know, that's supposed to be a day off for me. You know, I'm not supposed to be doing that on that day. My day starts at 7 am and it ends about 530, right? And I've got an hour break here and a little bit of break there. But I started out with a day that was supposed to be open to a day that's full. Why? Because business owners work non-traditional hours. If you have a multi-unit person that you're talking to, if you've got somebody who's a business owner, I guarantee you, you can get them on a week like this. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
All the headlines from Nvidia's big event yesterday. Can Apple make fetch happen with foldable phones cause nobody else seems to be able to. One hour deliveries is the new, screw it, we're doing five razorblades. And the robots are really coming to Disney theme parks, right now. NVIDIA claims DLSS 5 will deliver 'photoreal' image quality with AI this fall (Engadget) Nvidia Makes Trillion-Dollar Forecast at Annual Product Expo (Bloomberg) Samsung to Stop Selling $2,899 TriFold Phone After Three Months (Bloomberg) Amazon rolls out 1-hour, 3-hour delivery as ultrafast shipping trend grows in the U.S. (CNBC) OpenAI to Cut Back on Side Projects in Push to ‘Nail' Core Business (WSJ) I met Olaf — the Frozen robot who might be the future of Disney Parks (The Verge) Learn more about your ad choices. Visit megaphone.fm/adchoices
Want to know why your launches flop? Because you're pitching your course—instead of solving a laser-focused problem. True story: I was buried in webinar rewrites, testing 15 versions, feeling stuck. Then my buddy James called and dropped a truth bomb: I'm too tough to ask for help. Once I did, I realized I'd been selling modules, not transformations. Oops. Today on the podcast I'm unpacking the sales shift you need for 2026: ditch the bulky course pitch and sell the concept that fixes your audience's pain. Listen in and discover: Why pitching "all the modules" is a crowd-killer How to craft a webinar-only solution that hooks buyers fast The three elements you MUST teach (and nothing more) How to frame your offer for speed, ease, and instant results The exact words that turn your concept into a "must-have" Ready to stop selling products and start selling breakthroughs? Tune in now and turn your next launch into a buyer magnet. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com
In this episode of InSights, Brad Bialy sits down with David Searns to explore why selling staffing services has become harder and how firms must rethink their product, pricing, and messaging to compete in a changing market. About the Guest David Searns is the Co-CEO of Haley Marketing and one of the staffing industry's most respected marketing strategists. With more than 25 years of experience helping staffing firms differentiate, position their services, and drive demand, David brings a deep understanding of how marketing, sales, and product strategy intersect to fuel growth. Key Takeaways Selling staffing hasn't just gotten harder...the product itself may be outdated. Differentiation starts with defining a unique product, not louder promotion. The firms that control performance data will control the future of staffing. Value must be defined from the buyer's perspective—not the recruiter's. Specialization creates pricing power where commoditization destroys it. Timestamps [00:00] – Is staffing actually harder to sell today? [02:41] – Why staffing penetration dropped dramatically [05:24] – Rethinking staffing as project-based work [07:36] – The consulting model staffing can learn from [10:55] – Escaping the dangerous “markup conversation” [12:57] – Using AI as a strategic thought partner [15:21] – Why HR buyers are risk-averse [18:01] – The call center story that changed pricing [20:52] – Why A-players should cost dramatically more [24:29] – The power of owning performance data [30:41] – Stop selling to everyone: define the bullseye [32:08] – The four P's of marketing staffing firms ignore About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard InSights is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo. Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30 This episode is brought to you by FoxHire. If you're looking for an Employer of Record partner that helps recruiters confidently grow contract placements and build recurring revenue without taking on extra risk, FoxHire is perfect for you. Learn more at FoxHire.com/Haley.
Join host Dr. Shannon South and guest Penny Fitzgerald for an inspiring conversation about turning what you love into a life you love. Penny shares her journey from leading wine-camp retreats to empowering women through her "Stop Selling, Start Serving" approach. Together, they explore how aligning joy, purpose, and service leads to both personal fulfillment and professional success.
Most physical therapy clinics approach marketing backwards.Instead of teaching and building trust, they try to promote services — and patients can see through it instantly.In this episode, Jimmy McKay, Dave Kittle, and Tony Maritato discuss what actually works when it comes to content and clinic growth.They break down how attention drives patient acquisition, why authenticity beats corporate messaging, and how clinics can build authority by consistently publishing valuable content.If you're trying to grow your practice without feeling like you're constantly selling, this conversation provides a practical framework.What You'll Learn• Why educational content builds trust faster than promotional content• How authenticity helps clinics stand out online• Why over-filtered marketing fails• The value of transparency with patient feedback and reviews• How attention compounds for long-term clinic growthGuest LinksDave Kittlehttps://conciergepainrelief.comDave Kittle YouTubehttps://youtube.com/@thedavekittleshowTony Maritatohttps://totaltherapysolutions.comTony Maritato YouTubehttps://youtube.com/@totaltherapysolutionsSponsorsSaRA Healthhttps://sarahealth.comEMPOWER EMRhttps://empoweremr.comU.S. Physical Therapyhttps://usph.com
Are you still selling PT visits… when you should be selling transformation?In this episode of the Female emPOWERED Podcast, Christa Gurka breaks down why care management — not session packages — is the future of physical therapy. If you're a PT practice owner, clinic director, or wellness entrepreneur who feels stuck in the “time-for-money” model, this episode will challenge how you think about pricing, positioning, and patient outcomes.You'll learn:✔️ Why selling visits keeps you trapped in the feast-or-famine cycle ✔️ The difference between one-off sessions, guided recovery, and full care management ✔️ Who care management is for (and who it's NOT for) ✔️ Why patients don't fail PT — their support just stops too soon ✔️ How to position care plans as transformation instead of “more visits” ✔️ Simple ways to help your team feel confident selling long-term plansChrista walks you through a practical 3-tier model you can implement in your clinic — without feeling salesy, pushy, or unethical.If you work with active adults, pelvic health clients, athletes, prenatal/postpartum clients, or anyone with recurring injuries, this conversation will change how you design and sell your services in 2026 and beyond.
Rob Nelson and Don Tennessen discuss Principle Two of Ninja Selling: Stop Selling. Start Solving. It's built on a simple truth that people love to buy, and they hate to be sold. They explore why most sales approaches push people away, triggering defensiveness and avoidance, and how Ninja flips that dynamic by creating value, asking questions, and building relationships that naturally attract clients. Rob and Don clarify that the goal is not to avoid a process or abandon structure. The goal is to redefine what selling is, to become the trusted guide who helps people decide. They draw a sharp contrast between persuasion and clarity, emphasizing that confidence is built through communication, anticipating needs, reducing surprises, and making the transaction feel "greased" so the focus can stay on the human experience. A major theme is that real estate is uniquely emotional and complex because it is layered on top of life events like career changes, marriage, divorce, children, and moving routines and memories. That makes "fabled service" less about technical excellence and more about how clients feel during uncertainty. Don shares personal examples from selling rental properties and from a longtime doctor relationship to show what people remember most, the moments that communicate, I care about you, and I've got you. The conversation ends with a practical reset. If you feel yourself selling, you likely stopped solving, and the fastest pivot is to ask a question and re-center on the client's next chapter. Key Takeaways People move away from sales pressure and move toward value, so the first goal is to stop pushing people away Stop selling is really about attracting clients instead of chasing them A Ninja mindset focuses on what you can give rather than what you can get The job is not to make people buy, the job is to help them decide Reputation replaces persuasion because what clients say about you is more powerful than what you say about yourself Value creation has two lanes, what you do during the transaction and what you do between transactions Clients want information, a clear process, consistent follow up, and fewer surprises Real estate is more complex than other financial transactions because it stacks on top of life change and emotion Fabled service is less about technical perfection and more about how you make people feel A moment of truth is when a client touches your process, so anticipate stress points and communicate proactively If you feel like you are selling, you probably stopped solving and started thinking about yourself The best pivot out of sales mode is to ask a question and return focus to the client and ask questions Strangers are only strangers as long as you let them be strangers, one meaningful conversation changes that The transaction is not the goal, it is the consequence of consistent relationship and service Memorable Quotes "People love to buy and they hate to be sold." "Our job isn't to make people buy. Our job is to help them decide." "The mindset of a salesperson is to get something from someone. The mindset of a Ninja is what can we give." "Reputation replaces persuasion." "What do I have to do so they don't have to lay awake at night?" "A moment of truth is when your client comes into contact with your process." "You build confidence through clarity." "If I'm solving, then I don't have to sell. If I'm selling, I've probably stopped solving." "The transaction is not the goal, it's the consequence." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this conversation, José Brador Jr. discusses various aspects of real estate financing, focusing on traditional lending, strategies for first-time investors, and the importance of building a tailored investment strategy. He emphasizes the significance of house hacking, down payment assistance programs, and the use of HELOCs for funding real estate investments. The discussion also touches on the value-add strategies and the importance of networking within the real estate community. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Too many lawn care companies chase revenue and wonder why they're still stressed, overworked, and underpaid. In this episode, Brian breaks down how to structure your services using packages, a la carte add ons, and most importantly, by understanding your gross margin, net profit, and revenue per hour. If you want predictable income, better efficiency, and real profitability, this episode will challenge the way you price and sell your services. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://www.Granum.com/Brian LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card: www.CoastPay.com/Brian
Erica interviews professional speaker and sales trainer Jeff Joiner to discuss the intersection of personal wellness, effective communication, and business growth. The conversation explores how maintaining physical, mental, and spiritual health creates a foundation for professional success and resilience against burnout. Joiner shares his journey from being a struggling salesman to a top performer by shifting his focus from selling a commodity to providing genuine hospitality and building trust. They emphasize that small business owners, particularly in the service industry, can differentiate themselves by moving beyond simple tasks to create meaningful connections and "raving fan" customers. Comments and Questions are welcome. Send to: thescooppodcast22@gmail.com
If people are interested in your offer but not buying, you might be trying to solve the wrong problem. In this week's episode, I'm breaking down why tweaking your price, adding more calls, or restructuring your offer isn't what actually makes it irresistible to the right buyer. Here's the truth: people don't buy features — they buy the future. We're talking about: Why selling deliverables slows down your sales process The real reason objections around price, timing, and structure show up How feature-based messaging attracts window shoppers, not buyers What it actually looks like to sell the result your ideal client wants If sales feel slower than they should and you're tempted to change your offer again, this episode will help you tighten your messaging, call in higher-quality leads, and sell without needing a launch, funnel, or deadline. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now. Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send
In this episode, I explore a powerful shift that can completely change the way you market your offer: prioritising the transformation you deliver rather than the details of the offer itself. In a crowded online space where people are constantly bombarded with features and promises, what truly stands out is a clear, compelling result. It's not about what's included - it's about what changes. I explain this using my “two mountains” analogy, showing how your audience starts on one mountain (their current struggles and frustrations) and wants to reach another (their desired outcome). Your offer is simply the bridge between the two, but too often we focus on selling the bridge instead of the view from the top. I also share practical examples - like how airlines market the destination, not the flight and highlight how testimonials and case studies help prove that the transformation you promise is genuinely possible. If your marketing hasn't been converting the way you'd hoped, this episode will help you refocus on the real driver of sales: the meaningful change you help people achieve. 3 Key Takeaways: Market the transformation, not the product People don't buy modules, calls, or features, they buy the result those things help them achieve. Meet your audience on their first mountain Your messaging should clearly speak to where they are now, what's not working, and what they truly want instead. Use proof to make the transformation tangible Testimonials and case studies bridge belief gaps and show your audience that the journey from pain to possibility is absolutely achievable. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript In a world where we have got more content than we know what to do with, and AI can produce us a course five seconds flat. There's one thing that we must ensure when you are marketing your online offer. If we've not met, my name is Teresa Heath Wareing and I help course creators, membership owners, and coaches grow their online businesses through effective launches and selling online. So recently I've been doing is some talks and some sessions. I'm a speaker and I've been talking about what is changing and what has happened in the online space we should be doing in 2026 to help sell our online offers. And there is one thing that is so very important that's. Always been important by the way, but it's even more important that we get clearer on now than ever before. I want to...
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In this episode, I'm breaking down why people actually buy... and why focusing only on traffic, features, and discounts is keeping your sales stuck. We're talking psychology, brand identity, and what brands like Nike and Apple understand that a lot of small businesses miss. If you want higher conversions, repeat customers, and a brand people remember… hit play. What You'll Learn: Why people buy The mistake that makes brands forgettable How to stop competing on price _______ Full Episode Show Notes http://ecommercebadassery.com/363 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Stop leaking authority and start taking command of your sales calls. Most contractors are losing jobs not because their price is too high, but because they sell like a technician who waits to be chosen instead of a professional who leads. In this episode, Tom Reber breaks down why your "detailed explanations" are actually killing your deals and how to shift your identity to protect your margins.Stop being a "price choice" and start being the leader.======================================Stop playing small with your profit. Join us on March 12-13 for Freedom Forge: Dallas.https://thecontractorfight.com/forge======================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Omer Shai serves as the CMO at Wix. Shai leads a team of over 400 people and is responsible for the company's global online and offline marketing activity, which boasts an incredible growth of approximately 3 million new users every month. Under Shai, the marketing department has executed hundreds of worldwide campaigns for television and social including 5 Super Bowl commercials, creative videos, podcasts and more. AGENDA: 00:00 — The AI Agent Revolution: 93% Automation? 03:55 — Why I'm Buying TWO Super Bowl Ads This Year 08:58 — The $100M Marketing Secret: Brand vs. Performance 13:28 — Why LTV is Bullshit (and What You Should Use Instead) 18:52 — 10x Your Growth: How to Find Tomorrow's Arbitrage 27:10 — SEO is Dying? Why I'm Increasing My Ad Spend Anyway 31:14 — The TikTok Fail: Why Even Big Brands Can't Crack It 36:11 — Stop Selling the "Why": Put the Product in the Center 47:57 — Will AI Make You Unemployed? A Warning for Marketers 52:27 — Why Celebrity Endorsements Never Work