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The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Omer Shai serves as the CMO at Wix. Shai leads a team of over 400 people and is responsible for the company's global online and offline marketing activity, which boasts an incredible growth of approximately 3 million new users every month. Under Shai, the marketing department has executed hundreds of worldwide campaigns for television and social including 5 Super Bowl commercials, creative videos, podcasts and more. AGENDA: 00:00 — The AI Agent Revolution: 93% Automation? 03:55 — Why I'm Buying TWO Super Bowl Ads This Year 08:58 — The $100M Marketing Secret: Brand vs. Performance 13:28 — Why LTV is Bullshit (and What You Should Use Instead) 18:52 — 10x Your Growth: How to Find Tomorrow's Arbitrage 27:10 — SEO is Dying? Why I'm Increasing My Ad Spend Anyway 31:14 — The TikTok Fail: Why Even Big Brands Can't Crack It 36:11 — Stop Selling the "Why": Put the Product in the Center 47:57 — Will AI Make You Unemployed? A Warning for Marketers 52:27 — Why Celebrity Endorsements Never Work
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode of the Real Estate Pros Podcast, host Micah Johnson welcomes Adam Gower, a seasoned expert in the real estate industry. Adam shares his insights on the evolving landscape of real estate capital formation, particularly the shift towards online syndication. He discusses the challenges faced by traditional investors as they transition to digital platforms, emphasizing the importance of building trust and visibility in a crowded market. Adam highlights the need for seasoned professionals to adapt their strategies to attract a new generation of investors who prefer discreet, informative engagement over aggressive sales tactics. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Send us a textIf you're a video production owner doing six figures but feeling stuck, it's because you're caught in the Technician Trap. You are selling "tasks," such as the lighting, the focus, and the edit, which puts you in a direct race to the bottom against a machine that doesn't sleep and doesn't charge.In this episode, Den reveals why AI is actually the best news for your pricing in a decade, provided you know how to pivot. We break down the Certainty Framework, which is the exact strategy used to help 178+ production companies move from the "Commodity Bucket" to the "Consultancy Bucket" and scale past the $250k glass ceiling.Here's what you'll discover:The Commodity Trap: Learn why your "human camera" mindset is currently your biggest liability.The Certainty Framework: Explore the three pillars, Diagnosis, Strategic Alignment, and Accountability, that justify $10,000 to $20,000 fees.Brand Safety: Understand why high-level CEOs are terrified of "AI slop" and why they view your high fee as an insurance policy.The AI Objection Script: Get the exact words to say when a prospect asks why they shouldn't just use Sora or Runway to save $15k.The 2026 Filter: Discover why the next 12 months will replace technicians but allow strategic partners to scale. Stop being the "video guy" and start being the CEO of a strategic consultancy. Ready to scale? Take the free Video Business Scale Quiz at denlennie.com. Mentoring options : www.denlennie.com Connect with Den on Instagram: https://www.instagram.com/den_lennie
In this episode we'll talk about these energies:Why traditional marketing tactics are losing effectivenessThe difference between selling and resonatingWhy urgency, scarcity, and lifestyle marketing are wearing people outWhat audiences actually respond to nowHow honesty and process build trust faster than persuasionWhy people follow those who go first, not those who commandHow resonance creates long-term connection, not short-term spikesAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here's the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn't Knowing the Whole Path… It's Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN
Most people don't fail because their offer is bad, they fail because they're trying to sell what people should want… instead of what they're already willing to buy. In this episode, Igor breaks down the mindset shift that changed everything for him, and shares a Dan Kennedy example that proves how one positioning tweak can turn a “hard sell” into an easy yes.
Most agencies treat employee benefits as a secondary revenue stream - a product to be sold rather than a risk to be managed. They silo their commercial and benefits teams, leaving the client with a disjointed strategy that fails to address their second-largest line item after payroll.My guest, Kevin Handzlik, Director of Employee Benefits at Ellerbrock-Norris, joins me to flip the script. Coming from an actuarial background at Milliman, Kevin brings a data-driven perspective to the brokerage world. In this episode, we break down why pharmacy costs have skyrocketed to 40% of claims spend, how to apply commercial risk management principles to health plans, and why self-funding is a vehicle, not a product. This is the blueprint for breaking down agency silos and protecting your client's purpose.Chapters:(0:00) From Actuarial Consulting to Agency Leadership: Kevin Handzlik's Story (5:16) Stop Selling Health Insurance, Start Solving Business Problems (9:09) The 40% Problem: Why Pharmacy Costs Are Skyrocketing (13:44) Applying Risk Management Principles to Employee Benefits (17:28) Overcoming the Fear of Self-Funding: Education vs. Sales (21:52) Breaking Down Silos: Why Commercial and Benefits Must Work Together (25:20) Stop Pitching Solutions: The Power of Asking Better Questions▶▶ Sign Up For Your Free Discovery Callhttp://completegameu.com/agaCONNECT WITH ANDY NEARY
What if you could create one piece of art… and get paid for it again and again?In this episode, I'm interviewing an illustrator who's built a real recurring income stream through art licensing aka “renting” your artwork to brands so it can live on products like packaging, stationery, home goods, apparel, and more… while you collect royalties.We're breaking down:What art licensing actually is (in normal human terms)How royalties work + what artists can realistically earnHow she landed her first licensing dealThe pitch process brands respond toWhat to do if you want to start licensing your artIf you've got a bunch of illustrations collecting dust on your hard drive, this episode is for you.Follow JessFREE Six Figure Designer CommunityJoin Social Butterfly Club (Marketing Membership For Designers)The Brief Collective Design Biz AcademyUnlock Secret Podcast EpisodesShare Your Unapologetic OpinionPodcast InstagramYouTube
In this episode, Mark Roberge, author of the upcoming book The Science of Scaling, breaks down why so many companies fail to evolve their Ideal Customer Profile (ICP) despite changing market conditions—and reveals the surprising truth: it's emotional decision-making, not data, holding them back. Discover the game-changing "green, yellow, red" framework that separates truly ideal customers (those with high lifetime value) from those draining your resources, and learn how to strategically reallocate your team's efforts to maximize retention and expansion. Plus, explore how getting your ICP right doesn't just boost sales—it aligns your entire organization, from marketing and product development to customer success, creating a powerful go-to-market engine that drives real scaling.Mark Roberge is the founding Chief Revenue Officer of HubSpot, a senior lecturer at Harvard Business School, co-founder of Stage 2 Capital, and the author of The Science of Scaling and The Sales Acceleration Formula. He is widely known for helping companies design go-to-market systems that scale sustainably. Connect with Mark: Stage 2 CapitalResources mentioned:The Science of Scaling by Mark RobergeThe Sales Acceleration Formula by Mark RobergeForce Management resources on scaling predictably:The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management
In an industry often defined by hard data and low bids, how do you actually win work without "selling out"? In this episode of Constructive, I sit down with Ken Harms, a construction industry veteran with over 40 years of experience, to discuss the transition from technical project management to the human side of business development. Ken recently authored the book, Building Trust and Winning Work, where he argues that winning work has less to do with the physical proposal and everything to do with how you show up for your clients and build authentic relationships. We dive deep into the "Doer-Seller" model, the psychological hurdles of trust, and why the phrase "stay in your lane" is a creativity killer for construction firms. Key Topics Covered:The Trust Hurdle: Why being likable and competent isn't enough if you break your word. Service over Selling: Shifting your mindset from "making a sale" to being of radical service to the client. The Power of Curiosity: Why you should walk into a client meeting with a legal pad and six questions instead of a glossy brochure. Coaching & Mentorship: Why even the best in the industry—like Steph Curry—still need a coach to stay on top of their game. AI in Construction: How to use AI as a force multiplier for research without losing the essential "face-to-face" human connection. Whether you're an APM looking to accelerate your career or a C-suite executive rethinking your corporate strategy, Ken's insights offer a blueprint for winning work with integrity. Connect with Ken Harms:Book: Building Trust and Winning Work LinkedIn: Kenneth HarmsMusic by Bensound.comLicense code: JT4WZ4TPKR0WYGNMArtist: Lunar Years
Hundreds gather in Glasgow to watch someone get kicked in the groin. TikTok influencer rode his horse through a New York Target and it poo'd on the floor. Toronto sex toy shop is ordered by the Pentagon to cease selling sex toys to Bahrain. // Weird AF News is the only daily weird news podcast in the world. Weird news 5 days/week and on Friday it's only Floridaman. SUPPORT by joining the Weird AF News Patreon http://patreon.com/weirdafnews - OR buy Jonesy a coffee at http://buymeacoffee.com/funnyjones Buy MERCH: https://weirdafnews.merchmake.com/ - Check out the official website https://WeirdAFnews.com and FOLLOW host Jonesy at http://instagram.com/funnyjones - wants Jonesy to come perform standup comedy in your city? Fill out the form: https://docs.google.com/forms/d/e/1FAIpQLSfvYbm8Wgz3Oc2KSDg0-C6EtSlx369bvi7xdUpx_7UNGA_fIw/viewform
If you're thinking about hitting that sell button on your Bitcoin, STOP. In today's episode, we break down the Fed's final move of 2025 and why this might be the ultimate signal for the 2026 bull run.
SHOW NOTES:In this practical, high-energy episode, Matt Zaun talks with Sean Garner, StoryBrand–certified marketer and founder of Sean Garner Consulting, about cutting through today's 10,000-messages-a-day noise with a simple idea: clarity beats clever. They break down how to build messaging that wins attention, creates qualified demand, and turns “we do X” into “we solve your problem.”In this episode, they cover:✅ The StoryBrand core — 7 talking points that become your “verbal brand guidelines” for every email, website, and pitch.✅ Consistency that compounds — Be relentlessly consistent about the problem you solve, not the services you sell.✅ When prospects don't know their problem — Lead with the pain, then educate on your unique solution....and much more!BIO:Sean Garner is a StoryBrand–certified coach and founder of Sean Garner Consulting, a marketing agency for local service and professional brands that want to dominate their market, not just add a few leads. His team builds message-driven websites, funnels, SEO, and provides fractional CMO support.Matt Zaun is a strategic storytelling expert, keynote speaker, and author of The StoryBank. He helps leaders use story to build culture, strengthen sales, and speak with impact.
If you're not getting enough clients, it's probably not your offer - it's your audience's trust level. In this episode, Lori reveals why most business owners are selling to strangers and how to bridge the "trust gap" that keeps your followers from becoming clients. Lori reviews the TRUE framework - Trim, Refine, Uplevel, Expand - and explains how it prepares your business for the client journey. She breaks down the four stages of business growth ("Figure It Out," "Work It Out," "Rock It Out," and "Boss It Out") and shows why most entrepreneurs overbuild for the stage they're not yet in. You'll learn how to align your message, content, and offers to the stage you're actually in - and how mapping your client journey from stranger to advocate makes marketing feel effortless and human again. What You'll Learn Why most business owners are unknowingly selling to strangers - and how to fix it What the Trust Gap is and why it keeps your audience from buying The four stages of business growth: Figure It Out, Work It Out, Rock It Out, and Boss It Out How the TRUE framework (Trim, Refine, Uplevel, Expand) prepares your business for growth The difference between visibility and readiness - and why engagement doesn't equal conversion How to map your client journey so your marketing feels natural, aligned, and human again The key mindset shift that helps midlife business owners sell with confidence and ease If your business feels 'too full' but not fully aligned, let's talk. Book a Profitable Path Alignment Call and I'll help you identify what to trim, what to refine, and what to elevate so you can expand sustainably - on your terms.
I'm sharing my favorite strategy for generating 6-figure annual profits selling print on demand in 2026. In this video I'm breaking down the markets + strategies I'd use for continued success into the new year
You can't sell if federal agencies don't have a problem.But YOU know they have a problem your product or service can solve.So, you need to start by helping them ADMIT they have a problem.In this training, you'll learn:• Learn why federal buyers won't care about your solution until THEY admit a problem exists• Discover the exact questions that move a buyer from unaware, to problem aware, to ready to engage• Walk away with a repeatable conversation flow that opens doors, builds trust, and creates demand___________________________________
In this episode, Dr. Jackie Meyer, CPA and Neil Gordon explore the challenges professionals face in communicating their value effectively, particularly in the tax advisory field. They discuss the concept of the 'silver bullet' as a powerful persuasion technique, the evolving role of tax professionals in light of AI advancements, and the importance of redefining tax advisory to focus on proactive strategies rather than mere compliance. The discussion also touches on practical insights for improving communication and messaging in professional settings.
Almost every brand photographer has said it at some point: “My clients only want a one-hour session.” And honestly? I get why that feels true; I used to believe it too. But one-hour brand shoots are keeping so many photographers stuck, exhausted, and wildly underpaid.In this episode, we're getting into why short sessions are creating chaos (for you and your clients) and why introducing a signature session is one of the fastest ways to elevate your work, raise your prices, and get clients the results they actually want.This episode walks through what a signature session includes, how to position it, and what it takes to confidently remove “time” from your packages, so you can finally price based on value instead of minutes on your watch.We're talking:Why one-hour brand sessions lead to chaos, over-delivery, and burned-out photographersThe #1 mindset shift photographers need to stop underchargingWhat a signature session actually looks likeHow to confidently push back when clients say they “only need an hour”Why time shouldn't be on your pricing/services pageA peek inside the brand-new pricing module inside Behind the Shot (and the Black Friday deal!)Links & Resources
Watch the YouTube version of this episode HEREAre you a law firm owner looking for advice on improving leadership? In this insightful episode of the Maximum Lawyer Podcast, Tyson interviews lawyer and leadership consultant Noel Bagwell about personal experiences of resilience and rebuilding after major life changes, the importance of trust and communication in business, and his unique subscription-based legal model. Noel shares his insight on the importance of trust in legal practice and in leadership consulting. Both involve building and maintaining relationships with coworkers, counterparts and clients. It is important to be mindful of how you structure your relationships with people and how you navigate conflict. If you can develop trusting relationships, you can be informal with how to do business. But, it is crucial to still create strong, formal contracts with clients to keep things professional. Noel and Tyson chat about how to build confidence in yourself and clients. The first thing in achieving this is to understand your own competence. Think about what you excel in and what your weaknesses are, especially if you struggle with imposter syndrome. You need to rethink your mindset as it relates to yourself and your abilities. If there are areas of your firm that you are not strong in, such as contracts or intake, take some time to figure out a strong path forward to implement that change.Take a listen!2:20 AI, Simulation Theory, and Faith5:56 Leadership Failures and Legal Problems9:50 Strength, Masculinity, and Resilience14:44 Parenting, Self-Defense, and Channeling Energy16:21 Coaching, Focus, and Positive Guidance18:14 Virtue, Competence, and Trust in Law 22:42 Work-Life Fusion and Authenticity 24:37 Preventing Overwhelm and Setting Expectations32:57 Flat Fee vs. Hourly Billing43:35 Competence, Confidence, and Identity 48:12 Layers of Identity and BeliefTune in to today's episode and checkout the full show notes here. Connect with Noel:Website Linkedin
Stop Selling, Start Satisfying, Henrik Wenøe on Ethical Sales That ScaleGET THE BOOK:https://acuityworld.com/satisfaction-selling-book/Learn the mindset and moves that lead to real results. Please visit my website to get more information: http://diversifiedgame.com/
Send us a textWhat if the fastest way to grow isn't a new channel, but a new mindset? We sit down with founder Todd Schuchart for a candid masterclass on turning chaos into compounding growth by optimizing the only two things you fully control: your conversations and your decisions. From the first four seconds of a sales call to the last line on your P&L, Todd breaks down the simple, repeatable systems that convert curiosity into customers without gimmicks.We start where most founders stumble—crickets after launch—and recast silence as signal. Todd shows how to publish, present, and then truly listen so you can refine what you say, who you target, and how you deliver. You'll learn why “tell me more about that” is a high-precision tool that moves prospects from 40,000 feet to actionable detail, and how permission-based openings, tone-matching, and genuine curiosity dismantle resistance. Instead of chasing shiny objects, we build a loop where every confused question becomes a prompt to make the next conversation clearer and shorter.Then we dig into the revenue that's already yours. Hidden inside most CRMs is a goldmine of mislabeled “no.” Todd outlines a step-by-step approach to database reactivation—export, dedupe, clean, retrain, reissue—that can produce meaningful cash flow without buying new leads. We reframe metrics, too: cost per lead is a vanity number; customer acquisition cost is the lever. A $50 lead that closes in three touches outperforms a $10 lead that needs 30, and until you measure CAC by stage, you're guessing. We connect this discipline to pricing boundaries and the courage to reject squishy deals that drain margin and attention.If your thinking isn't liquid, your company won't be. We challenge you to revisit your ideal client profile, admit when an offer misses, and reposition around better, faster, cheaper where it makes strategic sense. And because energy fuels execution, Todd shares a mindset reset—score points, not dollars—to bring back focus and joy. Subscribe for more bold, unfiltered strategies, share this with a founder who's building something big, and tell us: what will you optimize first?Support the show
The problem isn't your funnel—it's how people feel in your presence.If your marketing feels exhausting, your sales feel forced, or you're doing “all the right things” but still not getting traction… this episode is the wake-up call you didn't know you needed. George pulls back the curtain on why most businesses aren't suffering from bad strategy—they're suffering from a lack of emotional safety.This is more than mindset. This is your entire customer journey reimagined—from the first DM to long-term retention. And it's rooted in one thing: human connection.What You'll Learn in This Episode:Why pressure-based selling kills trust (and revenue)How emotional safety directly influences every saleThe “Apple Framework” that builds trust in every touchpointHow to stop manipulating and start mentoringJournal prompts that reveal where you're leading with pressure Key Takeaways:✔️Sales isn't the goal—it's a byproduct of trust.✔️People don't buy when they feel pressured. They buy when they feel seen.✔️Most businesses suffer from emotional misalignment, not broken funnels.✔️Every touchpoint (DMs, emails, onboarding) is a microdose of safety—or stress.✔️Stop building sales machines. Start building relationship journeys.✔️The Apple Framework works everywhere—from sales calls to client onboarding.✔️Long-term growth comes from safety, not strategy. Timestamps & Highlights:[00:00] – Why your sales aren't working (it's not your funnel)[03:15] – The manipulation tactics still being taught—and why they fail[08:40] – Real talk: coaches who gaslight & install trauma[12:05] – Why pressure gets “yes” but destroys long-term trust[15:30] – The ripple effect of high-pressure sales (ghosting, refunds, regret)[18:10] – What people are really buying: safety, not strategy[21:20] – Every decision is a nervous system decision[24:00] – The Apple Framework explained: A-P-P-L-E[28:45] – Two journal prompts to rebuild with integrity[32:00] – DM George for a free customer journey audit[34:00] – Final words: You don't need pressure. You need presence.Your Challenge This Week:If something in this episode tickled your gut… DM @itsgeorgebryant on Instagram with the word “APPLE” and get support applying the Apple Framework to your funnel, webinar, or onboarding process.Want to build a business that feels as good as it scales?Apply for 1:1 coaching, attend a live retreat, or join The Alliance — where Relationships Beat Algorithms™.
Subscribe to the show and get weekly tips from Tanya on how to grow, scale and diversify your online business. In this episode, I'm taking you behind the scenes of the exact system I use to sell digital products online and turn small one-time buyers into high-value customers who can't wait to buy more. I'll share the story of how a simple conversation over a Guinness in Ireland completely changed how I run my business, and how that one piece of advice helped me create a million-dollar digital product funnel that works on autopilot. You'll learn how to increase your profits with order bumps, upsells, and downsells so you never leave money on the table again. And don't worry, this isn't boring business talk… we're having fun with this one. My AI COACH | https://www.tanyaaliza.com/coachie START HERE | Learn more about the different ways Tanya can help you in your business. Whether it's starting an online business or growing the one you have: https://www.tanyaaliza.com DIGITAL CREATOR STUDIO | My All-In-One Marketing System To Grow Your Audience, Build Your Email List, Build Amazing Marketing Funnels, Attract Perfect Leads & Sell Digital Products, While Building A Multi-Income Stream Online Brand. https://digitalcreatorstudio.com THE DIGITAL PRODUCT LAB | Transform Your Passion, Knowledge & Regular Content Into A Profitable Digital Product, Course, Coaching Program Or Membership—Even If You Have Limited Tech Skills, A Small Audience, or No Prior Experience. https://www.tanyaaliza.com/creator THE DM AUTOMATION LAB | Turn Your Content Into Leads & Buyers With My Simple Social Selling System That Runs on Autopilot Using My AI Chatbot workflows (Not ManyChat) https://digitalcreatorstudio.com/dm-lab MY FAVORITES | My personal camera and video gear, my health, wellness and beauty products, my favorite books and more: https://tanyaaliza.com/amazon CONNECT ON INSTAGRAM: http://Instagram.com/tanyaaliza SUBSCRIBE & WATCH ON YOUTUBE: https://www.youtube.com/TanyaAlizaTV?sub_confirmation=1 CAN I FEATURE YOU? Rate and review the show and tag me on social (@tanyaaliza)... I feature a new member of the community each week on my Social Media Platforms. The reviews help us and I'd love to feature you for taking the time to share your feedback. Disclaimers: The discussions and opinions expressed on this podcast are intended for informational and educational purposes only. Results from the strategies or products mentioned can vary and are not guaranteed. Some of the links provided are affiliate links, meaning at no additional cost to you, we may earn a commission if you click through and make a purchase. Always conduct your own due diligence before making any financial decisions.
Are your paid ads failing? Are you worried AI is making your marketing obsolete? You're not alone. Marketing expert Noa Eshed reveals why 97% of your audience isn't ready to buy and how the shift from "search engines" to "answer engines" changes everything.In this episode of Entrepreneur Next Door, Zev Asch sits down with Noa Eshed , owner of the Bold Digital Marketing Agency , Amazon #1 bestselling author , and host of the top 10% ranked podcast, "Real Life Superpowers." They discuss the single biggest mistake founders make, why "trust" is your most important metric, and how to adapt your marketing for a world run by AI. #B2BMarketing #StartupMarketing #DigitalMarketing #AIMarketing #SEO2025 #StartupAdviceNewly created intro gingle to get you in the mood about my intimate yet exciting conversation with my guest.
Most entrepreneurs think they need to “sell harder” when, in reality, their offer just isn't irresistible. In this episode, I reveal how to create offers that practically sell themselves—without using pressure, gimmicks, or endless features. You'll learn how to escape “expert syndrome,” communicate true value, and stack your offer so customers feel like they'd be… The post 435 – Stop Selling. Start Creating Irresistible Offers. appeared first on Early To Rise.
In this episode, Kathy sits down with Robyn Jennett of Coachlight in Des Moines, Iowa to explore how intentional client care and clear communication create lasting results. From first consultations to long-term maintenance, she shares the strategies that drive client trust, treatment success, and steady growth within the practice—all while generating outstanding retail sales.Talking Points:Featured treatments & servicesSofwave as a standout treatmentIntroducing a new retail lineRevision CMT for post-procedure careSetting intentional goalsWhat drives Robyn's successAligning first product recs with skin goalsScheduling corrective check-insIntroducing retail during the consultationManaging client expectationsOutlining requirements from the startDesigning the maintenance phaseRebooking before the client leavesFocusing on providing genuine supportResources:CoachlightSofwave E-courseRetail Sales Online TrainingAd Links:Online E-coursesPodcast Feedback
Realigning Your Business with Passion: Expert Insights from Kara DuffyIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Kara Duffy, CEO and Founder of KDCC International, who helps entrepreneurs and business owners realign their work with their passions and strengths. Kara shares how reconnecting with what you love can reignite purpose, boost profitability, and prevent burnout. Through her experience coaching creative leaders and building businesses, she offers clear, actionable steps to simplify operations, find your “zone of genius,” and create a company that feels as good as it performs.Building a Passion-Aligned BusinessKara believes that success starts with alignment—when your business reflects your purpose and energizes you daily. She explains that many entrepreneurs drift from their passion over time, taking on clients or projects that drain creativity and joy. Her “lemonade stand” philosophy encourages founders to strip back to what they do best and build from that foundation. By focusing on a single core offering, simplifying operations, and delegating distractions, business owners can regain clarity, increase profitability, and rediscover fulfillment in their work.Operating in your “zone of genius,” Kara says, means spending most of your time on high-value, joyful activities. She urges leaders to delegate or eliminate everything outside that zone and to audit weekly tasks for alignment. Through this lens, even niche businesses—like boutique creatives or specialists serving small, passionate audiences—can thrive when they stay authentic and focused. When clarity replaces clutter, it becomes easier to attract dream clients who align with your mission and values.Kara also emphasizes that business is a lifestyle, not just a job. She encourages entrepreneurs to design companies that support their personal rhythms and long-term well-being. Whether it's taking “mini holidays” to recharge or fostering genuine client relationships, the goal is to create a sustainable balance. Her signature mantra—“Stop Selling, Start Sharing”—captures her belief that authenticity and generosity are the true engines of business growth. When you lead with purpose and share what you love, success follows naturally.About Kara DuffyKara Duffy is the CEO and Founder of KDCC International, a business coaching and consulting firm dedicated to helping entrepreneurs and creative leaders build businesses that are both profitable and purposeful. With extensive experience guiding founders through growth and realignment, Kara helps clients simplify, scale, and reconnect with their mission. She is also the author of Stop Selling, Start Sharing, a guide to authentic, purpose-driven business.About KDCC InternationalKDCC International empowers entrepreneurs and teams to build high-impact, passion-driven businesses through strategic coaching, workshops, and consulting. From clarity and culture to profitability and purpose, KDCC helps leaders align their operations with their vision—creating companies that thrive from the inside out.Links Mentioned in this EpisodeKDCC InternationalKara Duffy LinkedIn ProfileKey Episode HighlightsHow to simplify your business using the “lemonade stand” approachWhy working in your “zone of genius” leads to sustainable successHow to declutter your business like the KonMari MethodTurning your business into a lifestyle you loveBuilding authentic connections through sharing, not sellingConclusionAs Kara Duffy reminds us, business success isn't just about growth—it's about alignment. When your...
Still selling digital files? It's costing you more than just income—it's costing your clients the heirlooms they deserve. In this episode, Sarah reveals why the digital-only model is broken, how it sets you up to lose against AI, and what to do instead if you want a business that's profitable, sustainable, and deeply fulfilling. • Why the digital-only model leads to burnout and low profit • The mindset and strategy shift that leads to multi-thousand-dollar orders • How to stop feeling like a “charity” and start running a real business This isn't just about pricing—it's about purpose. Let this episode give you the permission (and the plan) to change everything. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
Welcome back to The Site Shed! In this episode, Matt Jones sits down with marketing maverick John Dwyer for a lively and insightful conversation that dives deep into the world of direct response marketing, particularly for tradies and small business owners.John, whose career spans decades of helping businesses stand out, breaks down the crucial differences between traditional brand-focused marketing and the results-driven approach of direct response. The two discuss why most tradies excel at their craft but often struggle with the skills to actually grow their business, juggling everything from vanity metrics on social media to the challenges of generating real, qualified leads.⏱️Timestamps:00:00 Balancing Brand Building and Profit03:51 "Tradies' Marketing Challenges"07:46 "McDonald's, Parenting, and Incentives"12:55 "Bali Trip: Nightly Fee Only"15:09 Lead Conversion Challenges19:05 Excessive Leads Hinder Marketing Efforts23:15 "Matt Fences' Facebook Ad Insight"26:44 Exclusive Coaching Requirements Revealed Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!
#133 - In this episode, Dr. Tega reveals why high-achieving women keep applying for jobs they've outgrown and how that self-sabotage is quietly stalling their career growth, confidence, and salary potential. She unpacks the mindset traps that cause women to aim too low, the signs you're ready for the next level, and how to finally break the cycle of under-aiming so you can land the director-level role (and pay) you actually deserve. If you're ready to advance to a higher-paying, higher-impact job with faith and confidence without compromising who you are, learn more about Next Level Career and apply to work with Dr. Tega
What if your business could energize you instead of draining you? What if the secret to success isn't selling more—but showing up as more of yourself? In this episode, I'm joined by Juliette Stapleton, an internationally recognized visibility strategist, to explore how Human Design can transform the way you approach marketing, visibility, and entrepreneurship. We dive into how aligning your business with your energy type creates more flow, fulfillment, and sustainable success. Inside this conversation:
Are you a tutor or education business owner who wants to grow without feeling salesy? In this episode, I share how to sell through real connection and understand your clients' true motivations.I explain why selling the transformation matters more than features and how to simplify your offers to make it easy for clients to say yes.You will learn practical ways to build trust, improve sales conversations and stand out in the tutoring and education market.Enjoy :-)Sumantha____________________
Beans! This episode is ALL about not selling yourself short and the concept of BATNA (Best Alternative to a Negotiated Agreement.) I give you tools to understand your value and options, empowering you to negotiate better in relationships, careers, and various life scenarios without feeling desperate or stuck. I give you prompts to help you strengthen your BATNA for improved decision-making and self-empowerment. Downloadable sheet here https://www.dyfmpod.com/worksheets Brain Fact: Helium Join the DYFM Facebook Group Follow @doyoufkingmind on IG Follow @dyfmpodcast on TT Follow @alexisfernandezpreiksa on IG Follow @alexispredez on TT Follow @mindsetrecreationclub on IG Follow @mindsetrecreationclub on TT Order your Brain Journal here: www.mindsetrecreationclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Jeff Grubb and Jon Martin end the week with nes about Resident Evil Requiem performing well on the Switch 2, skate season 1 updates, Doug Bowser retiring from Nintendo of America, a new PS5 Pro, Costco getting rid of the Xbox, and more!
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode of the Real Estate Pros Podcast, host Kristen Knapp interviews Tony Candalino, known as Tony the Mortgage Guy, a mortgage broker with Certified Mortgage Planners in Central Florida. Tony shares his personal journey into the mortgage industry, driven by his past experiences with homelessness and a passion for helping others achieve homeownership. He discusses the importance of investment properties, the differences between working with a mortgage broker versus a traditional bank, and current market trends regarding interest rates. Tony emphasizes the need for a comprehensive financial picture when advising clients and offers practical advice for navigating the mortgage landscape. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
What does it take to build a brand that people don't just buy — but believe in? In this episode, Aaron Hennings shares the blueprint behind scaling a premium brand with soul. From his early days in retail to leading one of the most emotionally resonant product companies in the market, Aaron breaks down what most founders miss when chasing growth. This isn't about hacks or trends. It's about building something that lasts.
It’s time to throw out the old rulebook...The sales world has been built around masculine strategies - push harder, hustle more, close at all costs. But here’s the truth: that approach doesn’t work for women… and it’s burning you out. In this powerful conversation with Feminine Sales Coach Riley May, we break down why women are not meant to sell like men, and how embracing your feminine strengths can actually make you magnetic in business. Inside this episode, we cover:✨ Why traditional sales tactics feel “icky” for women (and what to do instead)✨ The secret power of feminine energy in building connection & trust✨ How to shift from force into flow while still hitting big sales goals✨ The confidence reframe that changes the way you sell forever If you’ve ever felt like selling wasn’t for you, or it's 'cringey' this episode will flip the script. Your natural gifts as a woman aren’t a weakness in sales, they’re your ultimate superpower. Join Riley's 'Women That Sell Academy' for 10% off here Find out more about Riley May here Connect with Riley May on Instagram here Trial our nervous system regulation app, RISE, for free here New to manifesting? Check out our Manifesting Foundations Kit here. Join our money mindset & energetics course 'The Abundance Academy' here. Find the Manifestation Lab Template HERE Join the Rise & Conquer Facebook group here. Follow the Rise & Conquer Instagram here. Discover Rise & Conquer courses here. Shop Rise & Conquer products here. See omnystudio.com/listener for privacy information.
Too many boutique owners risk their entire business without realizing it — by selling dupes, knockoffs, or unlicensed products. The consequences can be devastating, from confiscated inventory to losing everything they've worked so hard to build. In this episode of Five Minute Friday, Ashley Alderson shares the truth about trademark infringement and licensing agreements. Drawing from real-life examples in the retail industry, Ashley explains what every boutique owner needs to know to stay protected. Key takeaways from this episode: Why selling dupes is illegal, even if it seems harmless Common examples: NFL, Disney, Louis Vuitton, Starbucks, and more How licensing agreements work and what to look for as a retailer Practical steps to avoid costly legal mistakes Boutique owners put their heart and soul into building their brands. This episode is a timely reminder of how to protect that investment and avoid mistakes that could shut a business down overnight. Stay connected with Ashley and The Boutique Hub: Instagram: @ajalderson (Follow Ashley on Instagram) | @theboutiquehub Learn more: Join The Boutique Hub Community
Hey Lifers! Britt would like to thank all of the blocked … duct girlies who reached out in solidarity. She’s also realised that ride share drivers can now upload profiles about themselves where they may or may not tell you that they’re saving all of the animals. The halo effect is back! Laura’s 2 weeks away from giving birth and Britt is still really trying to claim her place as the stretch and sweeper/birth partner. Lola has been testing the boundaries and made a very expensive mistake in Laura’s house! Britt’s fringe is back much to Ben’s disliking. She’s convinced that women like fringes but men don’t. We’ll take it to a poll! Can Hollywood Stop Selling Us Showmances? Everyone has been speaking about the ‘are they or aren’t they’ Pamela Anderson and Liam Neeson relationship after co-starring in The Naked Gun and whether it’s a real romance or a showmance. We know that chemistry off-screen helps sell chemistry on-screen but are we exhausted from these ‘fauxmances’ being almost a check box of a publicity tour? We also ask if publicists create love stories because we demand them and whether we are more or less into the movie if the actors appear to be in a relationship? You can watch us on Youtube Find us on Instagram Join us on tiktok Or join the Facebook Discussion Group Tell your mum, tell your dad, tell your dog, tell your friend and share the love because WE LOVE LOVE! XxSee omnystudio.com/listener for privacy information.
Transform My Dance Studio – The Podcast For Dance Studio Owners
In this short and powerful 10 Minute Marketing episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater drops a marketing truth bomb that could transform the way you approach your social media. If your posts only speak to strangers, your current families will start to feel like strangers too. Olivia shares her own lessons learned about balancing recruitment with retention, and how showcasing community, student wins, and behind-the-scenes stories builds trust, belonging, and loyalty. Through practical examples and easy-to-implement strategies, you'll discover how to stop chasing new enrollments with every post and instead nurture the thriving community that fuels long-term growth. What You'll Learn in This Episode: The critical 80/20 social media balance every studio owner should follow Why “nurture content” (not constant selling) actually drives more enrollments The difference between transactional posts and transformational storytelling How to capture and share student wins that boost belonging and retention The power of micro-influencers in your own community—and how to leverage them Simple recurring post ideas (“Family Friday,” “Why We Dance Wednesday”) to build consistency and connection Why belonging content creates ripple effects of trust, shares, and referrals The marketing audit every studio owner needs to do on their feed—today If you're ready to transform your feed into a retention powerhouse, this episode is your invitation to take the leap. Join our growing community of people just like you inside our free Facebook group. Click here to join!
Mastering Sales & Scaling Revenue with James DonovanWhat do door-to-door sales in Australia and high-ticket deals for CPAs have in common? James Donovan.In this episode, James shares how he went from knocking on doors to building a company that delivers high-margin clients to fractional CFOs and accountants. We dive into his approach to lead generation, sales process optimization, and how he handles objections like "the leads are bad" by owning the entire sales funnel—from click to close.You'll learn:Why persistence beats talent in salesHow to qualify clients before they qualify youThe power of niching down and systematizing growthWhy James is planning to buy an accounting firm (despite hating accounting in school)Whether you're scaling a service business, running B2B sales, or just looking to sharpen your revenue strategy, this episode is full of actionable gems.
Have you ever wondered why that “perfect” discovery call didn't convert? Today's episode covers sales, a topic that makes most coaches break out in a sweat. Most of us don't know what to do with sales or how to approach selling to achieve success. I'm delighted to welcome today's guest to share his wealth of knowledge and valuable insights. He teaches us how to shift from fear-based selling to service-based relationship building. Join us!Jacob Hicks is a keynote speaker and coach with over a decade of experience transforming people's lives and businesses. He has a special knack for identifying the elements that drive lasting success with systematic approaches that help build lasting engagement.Show Highlights:“Fearless selling:” What it meansFear, rejection, and the stories in our headsThe numbers that tell the truth about sales interactionsThe value we give when we come from a place of serviceUsing Jacob's 5 touchpoints to provide value in specific scenariosSystems and processes hold the key to your game plan.The power of a handwritten note/cardUsing a CRM to manage interactions with automationExamples of a drip campaign using newsletters and mini-coursesFeeling better about rejection by changing your mindset to one of abundanceSell by making connections and providing valueConsistency is essential!Jacob's takeaways: “Your mindset is huge. Be consistent. Try new things and follow the 80-20 rule.”Resources:Connect with Jacob Hicks: Website, Instagram, LinkedIn, and FacebookConnect with Meg:Explore past episodes and other resources at www.STaRcoachshow.com. Explore the STaR Coach Community and see what's available there for you!Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT.
We grieve another tragedy in which children were caught in the crosshairs. Around us, we also see the buying, selling, and killing of the young. In this week's edition of Let's Talk About This, Father McTeigue examines how society is treating its children in every sphere of life. Show Notes Thank God The War Against C̶h̶i̶l̶d̶r̶e̶n̶ the Flag Has Ended! | Creative Minority Report Gay Man Describes Creating, Destroying Dozens Of Babies To Get Designer Kids That Will Be Implanted Into Rented Wombs Surrogacy Update Video on X Reports circulating that Catholic Church shooter was trans... We've obtained his manifesto The Ugly Truth About Gay AdoptionWhen ‘Conservatives' Sell Children Too - by Sarah Cain Scottish girl defends herself with axe and knife Pedophile sting ‘Operation Battle Ground' nabs 12 suspects charged with child sex crimes in WA BBC Does Unbelievable Censorship Job On Viral Knife Girl iCatholic Mobile The Station of the Cross Merchandise - Use Coupon Code 14STATIONS for 10% off | Catholic to the Max Read Fr. McTeigue's Written Works! "Let's Take A Closer Look" with Fr. Robert McTeigue, S.J. | Full Series Playlist Listen to Fr. McTeigue's Preaching! | Herald of the Gospel Sermons Podcast on Spotify Visit Fr. McTeigue's Website | Herald of the Gospel Questions? Comments? Feedback? Ask Father!
Marc Malusis sounded off on the new Jets uniforms, calling them "not bad" but ultimately a meaningless distraction. He dismissed the uniform unveil as a marketing ploy, suggesting the team is prioritizing merch sales over building a winning organization. Malusis pointed out that while the new coach has the right message about accountability and culture change, the team's true focus on the field—specifically with an inconsistent quarterback—shows they're still the same old Jets, regardless of what they wear.
Discover how storytelling transforms dental marketing from stiff and generic into authentic, compelling messages that patients trust.
Are you looking to save time, make money, and start winning with less risk? Then head to https://www.ovtlyr.com.Should you really be selling cash-secured puts, or is there a smarter strategy hiding in plain sight? In this video, we dig deep into why selling options can be a dangerous trap and what alternatives might give traders better odds without breaking the golden rule of leverage.The allure of option selling is obvious: steady premium income, high win rates, and the promise that most options expire worthless. But what no one tells you is that one bad trade can wipe out months of small wins. With unlimited downside and capped profit potential, selling puts sets traders up for heartbreak. That's why understanding the math, the probabilities, and the risk-to-reward profile is essential before putting capital on the line.We explore exactly how a cash-secured put works using real examples like PayPal and Palantir, breaking down the margin requirements, max profit potential, and the hidden risks. You'll see why a seemingly attractive 84% win rate can still result in massive long-term losses. More importantly, we show how expectancy, position sizing, and discipline matter far more than win percentage alone.Here's what you'll learn in this breakdown:➡️ Why cash-secured puts often break the golden rule of trading➡️ The math behind capped profits vs. unlimited losses➡️ Real-world examples using PayPal and Palantir option chains➡️ Why annualized returns from option selling are misleading➡️ The danger of stacking trades and compounding risk➡️ How Monte Carlo simulations expose the ugly truth behind high win rates➡️ Why trend-following with long calls often outperforms option selling➡️ How OVTLYR's data-driven signals give traders clarity on when to act and when to stay in cashWe also walk through ratio spreads as an alternative strategy, highlighting how they can shift breakeven points lower and expand profit zones. But even here, the reality is clear: if you're bullish, buying the stock or deep in-the-money calls is often a simpler and smarter choice. The key takeaway is that complexity doesn't guarantee profitability.Trading success comes down to execution, discipline, and respecting risk. Whether it's using ATR stops, 10 EMA filters, or tracking order blocks, the foundation is always math and data. With OVTLYR 4.0, traders now have access to enhanced breadth models, sector comparisons, and backtested signals that help filter out the noise and focus only on high-probability setups.The bottom line: cash is a trade. Hope is not a strategy. If you're serious about trading like a pro, it's time to stop chasing sexy setups and start following a repeatable plan. This video will show you why traders who ignore the traps of option selling and lean into disciplined, math-driven strategies come out ahead in the long run.Watch now to learn how to protect your capital, trade smarter, and build consistency with less risk.Gain instant access to the AI-powered tools and behavioral insights top traders use to spot big moves before the crowd. Start trading smarter today
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Ever wonder why some businesses effortlessly attract customers while others struggle to make sales? The secret isn't in your product features, fancy bonuses, or even your methodology. It's in understanding the transformation your customers are truly buying.In this game-changing conversation, I sit down with my dear friend Stacey Brass-Russell, a former Broadway performer turned business transformation expert who completely flips your understanding of sales and customer psychology. Stacey shares her jaw-dropping story of spending $8,000 on a Cartier bracelet (spoiler: it had nothing to do with needing jewelry) and reveals exactly why your customers aren't buying what you think they're buying.From the neuroscience of why brains resist change to her powerful Four Pillars of Value framework, this episode will revolutionize how you think about messaging, sales conversations, and what your customers actually want. Whether you're selling jewelry, coaching, or any other product or service, Stacey's insights will help you move people from intellectual decision-making to emotional buying. And that's where the magic happens.In this episode, you'll learn:[04:27] Our full-circle friendship story: From yoga teacher to jewelry designer to business mentors[10:11] The #1 biggest mistake entrepreneurs make when selling their products[17:00] The $8,000 Cartier bracelet story that reveals everything about customer psychology[22:30] Why human brains are literally wired to resist transformation[28:20] The Four Pillars of Value framework that makes offers irresistible[36:06] Stacey's actionable advice for creating powerful messagingHere are the resources mentioned in the show:Stacey's Four Pillars of Value DownloadFollow @staceybrassrussell on InstagramStacey's WebsitePassionate & Prosperous Podcast with Stacey Brass-RussellFree Live Vision Mapping Session: Your Next ChapterThe Art of Reinvention ProgramAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
Should you use sales scripts to close more deals? That's the question I get from salespeople who are struggling to hit their numbers and looking for that magic bullet that'll transform their results overnight. They want to know if there's a perfect set of words that'll make prospects say yes every time. Here's my answer: No. Not just no, but hell no. If you're using scripts, you're using a crutch that's actually crippling your ability to build the one thing that closes deals: trust. And worse, you're hiding behind that crutch instead of developing the real skills that separate elite performers from the pack. The Script Crutch: Why We Reach for It I get why scripts feel appealing. When you're new to sales or struggling with consistency, having something to fall back on feels safe. Scripts promise to eliminate the fear of not knowing what to say next. But here's the problem: That safety is an illusion. When you rely on a script, you're outsourcing your brain to someone else's process. You stop listening to what your prospect is actually saying because you're too busy figuring out what line comes next. You lose your ability to respond authentically to their real concerns, fears, and motivations. Scripts turn you into a talking brochure instead of a trusted advisor. And prospects can smell it from a mile away. Think about the last time someone called you reading from a script. You knew within 30 seconds, didn't you? That robotic cadence, the inability to deviate when you asked a question, the way they plowed ahead regardless of your responses. How much did you trust that person? How likely were you to do business with them? What Scripts Actually Do to Your Performance Scripts don't just fail to help you, they actively hurt your results. They Kill Your Authenticity - The moment you start reading lines, you stop being yourself. Your natural charisma disappears behind memorized words. They Prevent Real Listening - When you're focused on delivering your next line perfectly, you're not truly hearing what your prospect is telling you. You miss the real concerns hiding behind their surface objections. They Make You Predictable - Every other salesperson calling your prospect is probably using the same script. When you sound like everyone else, you become a commodity that competes on price, not value. They Create Dependency - The more you rely on scripts, the less you develop your own skills. Instead of learning to think on your feet and handle objections naturally, you become dependent on having the "right" words handed to you. What Elite Performers Do Instead The best salespeople I know don't use scripts. They use frameworks—a structure that preserves authenticity while ensuring they cover all the bases. Here's the framework that works: Connect First Start every conversation by building genuine rapport. Not with scripted small talk, but with authentic curiosity about who they are and what they do. Unpack Their Fears Early Most salespeople wait until the end to handle objections. Elite performers get them on the table immediately. "Tell me about a bad experience you've had with contractors before." "What are you most worried about with this decision?" You can't script these conversations because every prospect's fears are different. Understand Their Motivation Why are they really doing this? What's the trigger event that brought you together? What happens if they don't solve this problem? These insights come from skilled questioning and active listening, not memorized presentations. Explore Their Desired Outcome Get them talking about their aspirations. What does success look like? When prospects paint their own picture of a better future, they're selling themselves. Make Recommendations Like a Consultant When you've truly listened and understood their situation, making recommendations becomes natural. You tie everything back to what they told you: "You mentioned you're worried about quality....
In this soul-stirring solo episode, I'm diving deep into a conversation that's been rising quietly beneath the surface—not just with my clients, but within myself: it's time to lead from who you are now, not who you used to be. If your messaging feels misaligned or your offers aren't landing like they used to, this episode will show you why it's likely not a strategy issue—it's an identity shift waiting to happen. I share stories from real clients who were unknowingly selling to outdated versions of their audience, watering down their offers, or disconnected from their own leadership. You'll learn how to move from performance to embodiment, how to align your messaging with the woman you've become, and why your presence is the product. This episode is your reminder—and invitation—to stop sanding down your power and start selling from your truth. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:36 The Shift in Marketing and Leadership 01:46 The Importance of Presence Over Strategy 04:44 Case Studies and Client Experiences 09:04 Identity Realignment and Leadership 16:15 Conclusion and Next Steps QUOTABLES: “ It's really about what are you really meant to be doing? And how does everything: marketing, messaging, positioning your leadership affect that?” - Julie Solomon “ Your presence is the product. Not your content, not your process, not your proof, not your degree, not your funnel, your presence. When you walk into a room or onto a zoom and your energy says I am clear. I am safe. I am true. This is who I'm for. This is not who I'm for. This is how I roll. Are you ready? You don't need a pitch deck. That identity speaks before your messaging even does.” - Julie Solomon RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [GROW YOUR LIST WITH EASE] This all in-in-one platform makes it easy to manage everything from emails to events, and even social. Plus, their AI tools are a game-changer. Try Constant Contact free for 30 days and start growing your email list without tech overwhelm.
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