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Realigning Your Business with Passion: Expert Insights from Kara DuffyIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Kara Duffy, CEO and Founder of KDCC International, who helps entrepreneurs and business owners realign their work with their passions and strengths. Kara shares how reconnecting with what you love can reignite purpose, boost profitability, and prevent burnout. Through her experience coaching creative leaders and building businesses, she offers clear, actionable steps to simplify operations, find your “zone of genius,” and create a company that feels as good as it performs.Building a Passion-Aligned BusinessKara believes that success starts with alignment—when your business reflects your purpose and energizes you daily. She explains that many entrepreneurs drift from their passion over time, taking on clients or projects that drain creativity and joy. Her “lemonade stand” philosophy encourages founders to strip back to what they do best and build from that foundation. By focusing on a single core offering, simplifying operations, and delegating distractions, business owners can regain clarity, increase profitability, and rediscover fulfillment in their work.Operating in your “zone of genius,” Kara says, means spending most of your time on high-value, joyful activities. She urges leaders to delegate or eliminate everything outside that zone and to audit weekly tasks for alignment. Through this lens, even niche businesses—like boutique creatives or specialists serving small, passionate audiences—can thrive when they stay authentic and focused. When clarity replaces clutter, it becomes easier to attract dream clients who align with your mission and values.Kara also emphasizes that business is a lifestyle, not just a job. She encourages entrepreneurs to design companies that support their personal rhythms and long-term well-being. Whether it's taking “mini holidays” to recharge or fostering genuine client relationships, the goal is to create a sustainable balance. Her signature mantra—“Stop Selling, Start Sharing”—captures her belief that authenticity and generosity are the true engines of business growth. When you lead with purpose and share what you love, success follows naturally.About Kara DuffyKara Duffy is the CEO and Founder of KDCC International, a business coaching and consulting firm dedicated to helping entrepreneurs and creative leaders build businesses that are both profitable and purposeful. With extensive experience guiding founders through growth and realignment, Kara helps clients simplify, scale, and reconnect with their mission. She is also the author of Stop Selling, Start Sharing, a guide to authentic, purpose-driven business.About KDCC InternationalKDCC International empowers entrepreneurs and teams to build high-impact, passion-driven businesses through strategic coaching, workshops, and consulting. From clarity and culture to profitability and purpose, KDCC helps leaders align their operations with their vision—creating companies that thrive from the inside out.Links Mentioned in this EpisodeKDCC InternationalKara Duffy LinkedIn ProfileKey Episode HighlightsHow to simplify your business using the “lemonade stand” approachWhy working in your “zone of genius” leads to sustainable successHow to declutter your business like the KonMari MethodTurning your business into a lifestyle you loveBuilding authentic connections through sharing, not sellingConclusionAs Kara Duffy reminds us, business success isn't just about growth—it's about alignment. When your...
Still selling digital files? It's costing you more than just income—it's costing your clients the heirlooms they deserve. In this episode, Sarah reveals why the digital-only model is broken, how it sets you up to lose against AI, and what to do instead if you want a business that's profitable, sustainable, and deeply fulfilling. • Why the digital-only model leads to burnout and low profit • The mindset and strategy shift that leads to multi-thousand-dollar orders • How to stop feeling like a “charity” and start running a real business This isn't just about pricing—it's about purpose. Let this episode give you the permission (and the plan) to change everything. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
Welcome back to The Site Shed! In this episode, Matt Jones sits down with marketing maverick John Dwyer for a lively and insightful conversation that dives deep into the world of direct response marketing, particularly for tradies and small business owners.John, whose career spans decades of helping businesses stand out, breaks down the crucial differences between traditional brand-focused marketing and the results-driven approach of direct response. The two discuss why most tradies excel at their craft but often struggle with the skills to actually grow their business, juggling everything from vanity metrics on social media to the challenges of generating real, qualified leads.⏱️Timestamps:00:00 Balancing Brand Building and Profit03:51 "Tradies' Marketing Challenges"07:46 "McDonald's, Parenting, and Incentives"12:55 "Bali Trip: Nightly Fee Only"15:09 Lead Conversion Challenges19:05 Excessive Leads Hinder Marketing Efforts23:15 "Matt Fences' Facebook Ad Insight"26:44 Exclusive Coaching Requirements Revealed Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!
What if your business could energize you instead of draining you? What if the secret to success isn't selling more—but showing up as more of yourself? In this episode, I'm joined by Juliette Stapleton, an internationally recognized visibility strategist, to explore how Human Design can transform the way you approach marketing, visibility, and entrepreneurship. We dive into how aligning your business with your energy type creates more flow, fulfillment, and sustainable success. Inside this conversation:
Are you a tutor or education business owner who wants to grow without feeling salesy? In this episode, I share how to sell through real connection and understand your clients' true motivations.I explain why selling the transformation matters more than features and how to simplify your offers to make it easy for clients to say yes.You will learn practical ways to build trust, improve sales conversations and stand out in the tutoring and education market.Enjoy :-)Sumantha____________________
Beans! This episode is ALL about not selling yourself short and the concept of BATNA (Best Alternative to a Negotiated Agreement.) I give you tools to understand your value and options, empowering you to negotiate better in relationships, careers, and various life scenarios without feeling desperate or stuck. I give you prompts to help you strengthen your BATNA for improved decision-making and self-empowerment. Downloadable sheet here https://www.dyfmpod.com/worksheets Brain Fact: Helium Join the DYFM Facebook Group Follow @doyoufkingmind on IG Follow @dyfmpodcast on TT Follow @alexisfernandezpreiksa on IG Follow @alexispredez on TT Follow @mindsetrecreationclub on IG Follow @mindsetrecreationclub on TT Order your Brain Journal here: www.mindsetrecreationclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Jeff Grubb and Jon Martin end the week with nes about Resident Evil Requiem performing well on the Switch 2, skate season 1 updates, Doug Bowser retiring from Nintendo of America, a new PS5 Pro, Costco getting rid of the Xbox, and more!
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode of the Real Estate Pros Podcast, host Kristen Knapp interviews Tony Candalino, known as Tony the Mortgage Guy, a mortgage broker with Certified Mortgage Planners in Central Florida. Tony shares his personal journey into the mortgage industry, driven by his past experiences with homelessness and a passion for helping others achieve homeownership. He discusses the importance of investment properties, the differences between working with a mortgage broker versus a traditional bank, and current market trends regarding interest rates. Tony emphasizes the need for a comprehensive financial picture when advising clients and offers practical advice for navigating the mortgage landscape. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
What does it take to build a brand that people don't just buy — but believe in? In this episode, Aaron Hennings shares the blueprint behind scaling a premium brand with soul. From his early days in retail to leading one of the most emotionally resonant product companies in the market, Aaron breaks down what most founders miss when chasing growth. This isn't about hacks or trends. It's about building something that lasts.
It’s time to throw out the old rulebook...The sales world has been built around masculine strategies - push harder, hustle more, close at all costs. But here’s the truth: that approach doesn’t work for women… and it’s burning you out. In this powerful conversation with Feminine Sales Coach Riley May, we break down why women are not meant to sell like men, and how embracing your feminine strengths can actually make you magnetic in business. Inside this episode, we cover:✨ Why traditional sales tactics feel “icky” for women (and what to do instead)✨ The secret power of feminine energy in building connection & trust✨ How to shift from force into flow while still hitting big sales goals✨ The confidence reframe that changes the way you sell forever If you’ve ever felt like selling wasn’t for you, or it's 'cringey' this episode will flip the script. Your natural gifts as a woman aren’t a weakness in sales, they’re your ultimate superpower. Join Riley's 'Women That Sell Academy' for 10% off here Find out more about Riley May here Connect with Riley May on Instagram here Trial our nervous system regulation app, RISE, for free here New to manifesting? Check out our Manifesting Foundations Kit here. Join our money mindset & energetics course 'The Abundance Academy' here. Find the Manifestation Lab Template HERE Join the Rise & Conquer Facebook group here. Follow the Rise & Conquer Instagram here. Discover Rise & Conquer courses here. Shop Rise & Conquer products here. See omnystudio.com/listener for privacy information.
Too many boutique owners risk their entire business without realizing it — by selling dupes, knockoffs, or unlicensed products. The consequences can be devastating, from confiscated inventory to losing everything they've worked so hard to build. In this episode of Five Minute Friday, Ashley Alderson shares the truth about trademark infringement and licensing agreements. Drawing from real-life examples in the retail industry, Ashley explains what every boutique owner needs to know to stay protected. Key takeaways from this episode: Why selling dupes is illegal, even if it seems harmless Common examples: NFL, Disney, Louis Vuitton, Starbucks, and more How licensing agreements work and what to look for as a retailer Practical steps to avoid costly legal mistakes Boutique owners put their heart and soul into building their brands. This episode is a timely reminder of how to protect that investment and avoid mistakes that could shut a business down overnight. Stay connected with Ashley and The Boutique Hub: Instagram: @ajalderson (Follow Ashley on Instagram) | @theboutiquehub Learn more: Join The Boutique Hub Community
Hey Lifers! Britt would like to thank all of the blocked … duct girlies who reached out in solidarity. She’s also realised that ride share drivers can now upload profiles about themselves where they may or may not tell you that they’re saving all of the animals. The halo effect is back! Laura’s 2 weeks away from giving birth and Britt is still really trying to claim her place as the stretch and sweeper/birth partner. Lola has been testing the boundaries and made a very expensive mistake in Laura’s house! Britt’s fringe is back much to Ben’s disliking. She’s convinced that women like fringes but men don’t. We’ll take it to a poll! Can Hollywood Stop Selling Us Showmances? Everyone has been speaking about the ‘are they or aren’t they’ Pamela Anderson and Liam Neeson relationship after co-starring in The Naked Gun and whether it’s a real romance or a showmance. We know that chemistry off-screen helps sell chemistry on-screen but are we exhausted from these ‘fauxmances’ being almost a check box of a publicity tour? We also ask if publicists create love stories because we demand them and whether we are more or less into the movie if the actors appear to be in a relationship? You can watch us on Youtube Find us on Instagram Join us on tiktok Or join the Facebook Discussion Group Tell your mum, tell your dad, tell your dog, tell your friend and share the love because WE LOVE LOVE! XxSee omnystudio.com/listener for privacy information.
Transform My Dance Studio – The Podcast For Dance Studio Owners
In this short and powerful 10 Minute Marketing episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater drops a marketing truth bomb that could transform the way you approach your social media. If your posts only speak to strangers, your current families will start to feel like strangers too. Olivia shares her own lessons learned about balancing recruitment with retention, and how showcasing community, student wins, and behind-the-scenes stories builds trust, belonging, and loyalty. Through practical examples and easy-to-implement strategies, you'll discover how to stop chasing new enrollments with every post and instead nurture the thriving community that fuels long-term growth. What You'll Learn in This Episode: The critical 80/20 social media balance every studio owner should follow Why “nurture content” (not constant selling) actually drives more enrollments The difference between transactional posts and transformational storytelling How to capture and share student wins that boost belonging and retention The power of micro-influencers in your own community—and how to leverage them Simple recurring post ideas (“Family Friday,” “Why We Dance Wednesday”) to build consistency and connection Why belonging content creates ripple effects of trust, shares, and referrals The marketing audit every studio owner needs to do on their feed—today If you're ready to transform your feed into a retention powerhouse, this episode is your invitation to take the leap. Join our growing community of people just like you inside our free Facebook group. Click here to join!
Mastering Sales & Scaling Revenue with James DonovanWhat do door-to-door sales in Australia and high-ticket deals for CPAs have in common? James Donovan.In this episode, James shares how he went from knocking on doors to building a company that delivers high-margin clients to fractional CFOs and accountants. We dive into his approach to lead generation, sales process optimization, and how he handles objections like "the leads are bad" by owning the entire sales funnel—from click to close.You'll learn:Why persistence beats talent in salesHow to qualify clients before they qualify youThe power of niching down and systematizing growthWhy James is planning to buy an accounting firm (despite hating accounting in school)Whether you're scaling a service business, running B2B sales, or just looking to sharpen your revenue strategy, this episode is full of actionable gems.
Have you ever wondered why that “perfect” discovery call didn't convert? Today's episode covers sales, a topic that makes most coaches break out in a sweat. Most of us don't know what to do with sales or how to approach selling to achieve success. I'm delighted to welcome today's guest to share his wealth of knowledge and valuable insights. He teaches us how to shift from fear-based selling to service-based relationship building. Join us!Jacob Hicks is a keynote speaker and coach with over a decade of experience transforming people's lives and businesses. He has a special knack for identifying the elements that drive lasting success with systematic approaches that help build lasting engagement.Show Highlights:“Fearless selling:” What it meansFear, rejection, and the stories in our headsThe numbers that tell the truth about sales interactionsThe value we give when we come from a place of serviceUsing Jacob's 5 touchpoints to provide value in specific scenariosSystems and processes hold the key to your game plan.The power of a handwritten note/cardUsing a CRM to manage interactions with automationExamples of a drip campaign using newsletters and mini-coursesFeeling better about rejection by changing your mindset to one of abundanceSell by making connections and providing valueConsistency is essential!Jacob's takeaways: “Your mindset is huge. Be consistent. Try new things and follow the 80-20 rule.”Resources:Connect with Jacob Hicks: Website, Instagram, LinkedIn, and FacebookConnect with Meg:Explore past episodes and other resources at www.STaRcoachshow.com. Explore the STaR Coach Community and see what's available there for you!Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT.
We grieve another tragedy in which children were caught in the crosshairs. Around us, we also see the buying, selling, and killing of the young. In this week's edition of Let's Talk About This, Father McTeigue examines how society is treating its children in every sphere of life. Show Notes Thank God The War Against C̶h̶i̶l̶d̶r̶e̶n̶ the Flag Has Ended! | Creative Minority Report Gay Man Describes Creating, Destroying Dozens Of Babies To Get Designer Kids That Will Be Implanted Into Rented Wombs Surrogacy Update Video on X Reports circulating that Catholic Church shooter was trans... We've obtained his manifesto The Ugly Truth About Gay AdoptionWhen ‘Conservatives' Sell Children Too - by Sarah Cain Scottish girl defends herself with axe and knife Pedophile sting ‘Operation Battle Ground' nabs 12 suspects charged with child sex crimes in WA BBC Does Unbelievable Censorship Job On Viral Knife Girl iCatholic Mobile The Station of the Cross Merchandise - Use Coupon Code 14STATIONS for 10% off | Catholic to the Max Read Fr. McTeigue's Written Works! "Let's Take A Closer Look" with Fr. Robert McTeigue, S.J. | Full Series Playlist Listen to Fr. McTeigue's Preaching! | Herald of the Gospel Sermons Podcast on Spotify Visit Fr. McTeigue's Website | Herald of the Gospel Questions? Comments? Feedback? Ask Father!
Marc Malusis sounded off on the new Jets uniforms, calling them "not bad" but ultimately a meaningless distraction. He dismissed the uniform unveil as a marketing ploy, suggesting the team is prioritizing merch sales over building a winning organization. Malusis pointed out that while the new coach has the right message about accountability and culture change, the team's true focus on the field—specifically with an inconsistent quarterback—shows they're still the same old Jets, regardless of what they wear.
Marc Malusis sounded off on the new Jets uniforms, calling them "not bad" but ultimately a meaningless distraction. He dismissed the uniform unveil as a marketing ploy, suggesting the team is prioritizing merch sales over building a winning organization. Malusis pointed out that while the new coach has the right message about accountability and culture change, the team's true focus on the field—specifically with an inconsistent quarterback—shows they're still the same old Jets, regardless of what they wear.
Discover how storytelling transforms dental marketing from stiff and generic into authentic, compelling messages that patients trust.
Are you looking to save time, make money, and start winning with less risk? Then head to https://www.ovtlyr.com.Should you really be selling cash-secured puts, or is there a smarter strategy hiding in plain sight? In this video, we dig deep into why selling options can be a dangerous trap and what alternatives might give traders better odds without breaking the golden rule of leverage.The allure of option selling is obvious: steady premium income, high win rates, and the promise that most options expire worthless. But what no one tells you is that one bad trade can wipe out months of small wins. With unlimited downside and capped profit potential, selling puts sets traders up for heartbreak. That's why understanding the math, the probabilities, and the risk-to-reward profile is essential before putting capital on the line.We explore exactly how a cash-secured put works using real examples like PayPal and Palantir, breaking down the margin requirements, max profit potential, and the hidden risks. You'll see why a seemingly attractive 84% win rate can still result in massive long-term losses. More importantly, we show how expectancy, position sizing, and discipline matter far more than win percentage alone.Here's what you'll learn in this breakdown:➡️ Why cash-secured puts often break the golden rule of trading➡️ The math behind capped profits vs. unlimited losses➡️ Real-world examples using PayPal and Palantir option chains➡️ Why annualized returns from option selling are misleading➡️ The danger of stacking trades and compounding risk➡️ How Monte Carlo simulations expose the ugly truth behind high win rates➡️ Why trend-following with long calls often outperforms option selling➡️ How OVTLYR's data-driven signals give traders clarity on when to act and when to stay in cashWe also walk through ratio spreads as an alternative strategy, highlighting how they can shift breakeven points lower and expand profit zones. But even here, the reality is clear: if you're bullish, buying the stock or deep in-the-money calls is often a simpler and smarter choice. The key takeaway is that complexity doesn't guarantee profitability.Trading success comes down to execution, discipline, and respecting risk. Whether it's using ATR stops, 10 EMA filters, or tracking order blocks, the foundation is always math and data. With OVTLYR 4.0, traders now have access to enhanced breadth models, sector comparisons, and backtested signals that help filter out the noise and focus only on high-probability setups.The bottom line: cash is a trade. Hope is not a strategy. If you're serious about trading like a pro, it's time to stop chasing sexy setups and start following a repeatable plan. This video will show you why traders who ignore the traps of option selling and lean into disciplined, math-driven strategies come out ahead in the long run.Watch now to learn how to protect your capital, trade smarter, and build consistency with less risk.Gain instant access to the AI-powered tools and behavioral insights top traders use to spot big moves before the crowd. Start trading smarter today
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Josh and John celebrate nine years of podcasting with a conversation about what really matters in bank marketing: the true target audience for bank ads. They break down why most bank marketing misses the mark, the difference between features and real benefits, and how to create campaigns that actually drive change. The post Episode 193 | Stop Selling Features: What Bank Customers Really Care About appeared first on Marketing Money Podcast.
Ever wonder why some businesses effortlessly attract customers while others struggle to make sales? The secret isn't in your product features, fancy bonuses, or even your methodology. It's in understanding the transformation your customers are truly buying.In this game-changing conversation, I sit down with my dear friend Stacey Brass-Russell, a former Broadway performer turned business transformation expert who completely flips your understanding of sales and customer psychology. Stacey shares her jaw-dropping story of spending $8,000 on a Cartier bracelet (spoiler: it had nothing to do with needing jewelry) and reveals exactly why your customers aren't buying what you think they're buying.From the neuroscience of why brains resist change to her powerful Four Pillars of Value framework, this episode will revolutionize how you think about messaging, sales conversations, and what your customers actually want. Whether you're selling jewelry, coaching, or any other product or service, Stacey's insights will help you move people from intellectual decision-making to emotional buying. And that's where the magic happens.In this episode, you'll learn:[04:27] Our full-circle friendship story: From yoga teacher to jewelry designer to business mentors[10:11] The #1 biggest mistake entrepreneurs make when selling their products[17:00] The $8,000 Cartier bracelet story that reveals everything about customer psychology[22:30] Why human brains are literally wired to resist transformation[28:20] The Four Pillars of Value framework that makes offers irresistible[36:06] Stacey's actionable advice for creating powerful messagingHere are the resources mentioned in the show:Stacey's Four Pillars of Value DownloadFollow @staceybrassrussell on InstagramStacey's WebsitePassionate & Prosperous Podcast with Stacey Brass-RussellFree Live Vision Mapping Session: Your Next ChapterThe Art of Reinvention ProgramAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
In this bold and insight-packed episode of That Will Nevr Work, Maurice Chism sits down with growth strategist and serial entrepreneur Dave Valentine to tackle one of the most overlooked (and misunderstood) parts of marketing: the offer.Dave breaks down why most ads fail—not because of targeting, design, or copy, but because the offer simply isn't good enough. He shares his proven process for creating offers that cut through the noise, resonate with your ideal client, and drive real conversions.Whether you're running Facebook ads, crafting landing pages, or pitching on a sales call, this episode will shift how you think about value—and give you the tools to win more, faster.
Should you use sales scripts to close more deals? That's the question I get from salespeople who are struggling to hit their numbers and looking for that magic bullet that'll transform their results overnight. They want to know if there's a perfect set of words that'll make prospects say yes every time. Here's my answer: No. Not just no, but hell no. If you're using scripts, you're using a crutch that's actually crippling your ability to build the one thing that closes deals: trust. And worse, you're hiding behind that crutch instead of developing the real skills that separate elite performers from the pack. The Script Crutch: Why We Reach for It I get why scripts feel appealing. When you're new to sales or struggling with consistency, having something to fall back on feels safe. Scripts promise to eliminate the fear of not knowing what to say next. But here's the problem: That safety is an illusion. When you rely on a script, you're outsourcing your brain to someone else's process. You stop listening to what your prospect is actually saying because you're too busy figuring out what line comes next. You lose your ability to respond authentically to their real concerns, fears, and motivations. Scripts turn you into a talking brochure instead of a trusted advisor. And prospects can smell it from a mile away. Think about the last time someone called you reading from a script. You knew within 30 seconds, didn't you? That robotic cadence, the inability to deviate when you asked a question, the way they plowed ahead regardless of your responses. How much did you trust that person? How likely were you to do business with them? What Scripts Actually Do to Your Performance Scripts don't just fail to help you, they actively hurt your results. They Kill Your Authenticity - The moment you start reading lines, you stop being yourself. Your natural charisma disappears behind memorized words. They Prevent Real Listening - When you're focused on delivering your next line perfectly, you're not truly hearing what your prospect is telling you. You miss the real concerns hiding behind their surface objections. They Make You Predictable - Every other salesperson calling your prospect is probably using the same script. When you sound like everyone else, you become a commodity that competes on price, not value. They Create Dependency - The more you rely on scripts, the less you develop your own skills. Instead of learning to think on your feet and handle objections naturally, you become dependent on having the "right" words handed to you. What Elite Performers Do Instead The best salespeople I know don't use scripts. They use frameworks—a structure that preserves authenticity while ensuring they cover all the bases. Here's the framework that works: Connect First Start every conversation by building genuine rapport. Not with scripted small talk, but with authentic curiosity about who they are and what they do. Unpack Their Fears Early Most salespeople wait until the end to handle objections. Elite performers get them on the table immediately. "Tell me about a bad experience you've had with contractors before." "What are you most worried about with this decision?" You can't script these conversations because every prospect's fears are different. Understand Their Motivation Why are they really doing this? What's the trigger event that brought you together? What happens if they don't solve this problem? These insights come from skilled questioning and active listening, not memorized presentations. Explore Their Desired Outcome Get them talking about their aspirations. What does success look like? When prospects paint their own picture of a better future, they're selling themselves. Make Recommendations Like a Consultant When you've truly listened and understood their situation, making recommendations becomes natural. You tie everything back to what they told you: "You mentioned you're worried about quality....
Tesla is behind on its goal to produce at least 5,000 Optimus humanoid robots by the end of 2025. Also, Apple has expanded its age rating system to include 13+, 16+, and 18+ ratings, in addition to the existing ratings for younger users; and in response to the European Union's incoming regulation of political advertising, Meta said on Friday that it would stop selling and showing political ads in the EU from October 2025. Learn more about your ad choices. Visit podcastchoices.com/adchoices
STOP Selling Solo: The Playbook for Amazon Sellers to GrowIn this episode we talk with Miles ( @Flips4Miles ) about how he leveraged social media to grow his business. What works, what doesn't work, and why you should spend time creating content even if you don't want to be an influencer or offer a service.We also dive into mindset and discuss the most helpful things Miles has learned over the last several years in this space.Like what you heard? Smash that like button, subscribe for more tactical Amazon seller content, and join our email list at https://www.cleartheshelf.com/newsletter for exclusive resources.Drop your biggest takeaway in the comments—we read every one.----------
Welcome to the Squared Circle Podcast! I am your host Marie Shadows, and on this episode, we are thanking the men and unpacking feminsit buzzwords.If you believe in my content and love it, support below! Your follows, shares, and upgrade to a paid membership helps out my brand and community to do more as a one-woman content maker:https://marieshadows.substack.comhttps://youtube.com/squaredcirclepodcasthttps://marieshadows-shop.fourthwall.com/https://buymeacoffee.com/marieshadowshttps://discord.gg/jMpZg5G85VMarie Shadows returns with a fiery editorial on why equality isn't what the media or wrestling fans think it is. From Bully Ray's controversial quote to personal experience inside the locker room, Marie pulls no punches on why merit, value, and gratitude matter more than slogans.
Building a Sales Team That Sells: Hiring Right and Messaging Smart EP311 - Profit With A Plan Podcast Released Date: July 15, 2025 Guest: Walter Crosby, CEO of Helix Sales Development Host: Marcia Riner, Business Growth Strategist | Infinite Profit® Episode Overview Think hiring your first salesperson is as easy as picking someone with a great résumé? Think again. On this episode of PROFIT With A Plan, Marcia Riner sits down with sales development expert Walter Crosby to bust hiring myths and reveal how most CEOs hire salespeople all wrong. Walter shares why industry experience can backfire, how to create congruent sales messaging, and what it really takes to build a high-performance sales team with repeatable revenue results. Whether you're about to make your first sales hire or you're ready to restructure a team that's not performing—this episode is your playbook. ⏱️ Key Takeaways & Timestamps [00:03:20] Meet Walter Crosby Get to know Walter's backstory, why he launched Helix Sales Development, and how he's helping founders scale their sales organizations the right way. [00:04:43] Falling Into Sales: The Accidental Career Path Walter shares how most top salespeople don't start in sales—and why the hunger to perform outweighs fancy credentials. [00:08:00] Why Needing to Be Liked Kills Sales Performance Discover why a salesperson's need for approval gets in the way of asking tough, deal-closing questions. [00:10:00] The Traits of a Top Sales Rep The four must-have characteristics of a great salesperson: curiosity, skepticism, active listening, and empathy. [00:14:05] Are You Solving the Wrong Problem? Walter explains how to challenge client assumptions and uncover the real issues behind poor close rates. [00:15:45] The #1 Mistake in Sales Hiring Stop hiring salespeople like every other employee. Walter reveals how to rethink your interview process. [00:17:00] Skill Set vs. Mindset: Hire for What Matters Why sales success isn't about product knowledge—but knowing how to reach, navigate, and speak to the buyer. [00:21:10] Why Industry Experience is Overrated Walter explains why hiring from inside your industry might actually hurt you—and what to look for instead. [00:23:00] Stop Selling the Job During the Interview Learn how to evaluate a candidate before pitching your company culture and compensation package. [00:26:00] Why Your Salesperson Shouldn't Be Your Marketer Understand the different roles required in lead generation vs. closing—and why expecting one person to do it all is a recipe for failure. [00:29:00] Aligning Sales & Marketing Messaging Discover how to hand your sales team the right message—so they're not winging it with buyers. [00:32:00] The Infrastructure of a Winning Sales Org Why you need sales processes, messaging, management, and training before you expect consistent performance. [00:33:45] Never Promote Your Top Salesperson to Manager Walter shares the leadership trap most CEOs fall into—and what to do instead. [00:36:01] Resource: Walter's Sales Velocity Email Series Get real stories from the trenches and lessons learned from 40+ years of sales leadership. Sign up at
In this soul-stirring solo episode, I'm diving deep into a conversation that's been rising quietly beneath the surface—not just with my clients, but within myself: it's time to lead from who you are now, not who you used to be. If your messaging feels misaligned or your offers aren't landing like they used to, this episode will show you why it's likely not a strategy issue—it's an identity shift waiting to happen. I share stories from real clients who were unknowingly selling to outdated versions of their audience, watering down their offers, or disconnected from their own leadership. You'll learn how to move from performance to embodiment, how to align your messaging with the woman you've become, and why your presence is the product. This episode is your reminder—and invitation—to stop sanding down your power and start selling from your truth. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:36 The Shift in Marketing and Leadership 01:46 The Importance of Presence Over Strategy 04:44 Case Studies and Client Experiences 09:04 Identity Realignment and Leadership 16:15 Conclusion and Next Steps QUOTABLES: “ It's really about what are you really meant to be doing? And how does everything: marketing, messaging, positioning your leadership affect that?” - Julie Solomon “ Your presence is the product. Not your content, not your process, not your proof, not your degree, not your funnel, your presence. When you walk into a room or onto a zoom and your energy says I am clear. I am safe. I am true. This is who I'm for. This is not who I'm for. This is how I roll. Are you ready? You don't need a pitch deck. That identity speaks before your messaging even does.” - Julie Solomon RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [GROW YOUR LIST WITH EASE] This all in-in-one platform makes it easy to manage everything from emails to events, and even social. Plus, their AI tools are a game-changer. Try Constant Contact free for 30 days and start growing your email list without tech overwhelm.
Is your sales team struggling to hit quota? Feeling like your entire sales approach is broken? In this solo episode of Sales Talk for CEOs, Alice Heiman calls out the outdated tactics holding B2B companies back and reveals how CEOs can completely rethink sales for today's complex buying environment.
What if the biggest factor in whether someone makes a change isn't their current pain? Most sales professionals are obsessed with the present. They dig into problems, poke at pain points, and highlight what's broken today. But Dan and Pam reveal what they're missing: human beings don't change because of where they are. They change because of where they're going. This episode explores future narrative—the art of helping prospects think beyond today's chaos and into tomorrow's clarity. You'll hear a real client story about navigating internal politics, the psychology of regret minimization, and why sometimes you need to take prospects backwards to move them forward.
Most real estate agents treat client events as an afterthought, something they throw together last minute to “stay top of mind.” But what if your events were the centerpiece of your entire business strategy? That's exactly what Cincinnati team leader, Danny Baron, figured out. In an industry where most agents are stuck chasing cold leads, begging for referrals, or spending five figures a month on ads, Danny took a different route, one that didn't involve buying a single lead. Instead, he built his business around community, connection, and events that people actually want to go to. People are sick of being sold to. But they'll never say no to a Reds game with free tickets, t-shirts, sunflower seeds, and bubblegum for the whole family. They'll RSVP to a 2,000-person comedy night with Trey Kennedy. And when they do? That one event becomes 10 to 15 warm, positive touchpoints before, during, and after. How do we throw events that actually entertain people? How do we overcome fears and limiting beliefs about events? In this episode, Danny walks us through the systems, strategy, and mindset shift that helped him build a 200-transaction-a-year business and one of the most recognized brands in Cincinnati real estate, without ever picking up the phone to cold call. Every business spends money on marketing somehow. We want to pour back into the people who trusted us and promote our brand. -Danny Baron Things You'll Learn In This Episode You're throwing events all wrong A client event isn't just a thank-you, it's a growth engine. What makes it the ultimate prospecting and follow-up tool? Ditching the Hard Sell You might lose a few deals by not pushing and making a hard sell. How do you gain trust, loyalty, and long-term clients by not selling to people? One event = 15 touchpoints How did Danny and his team turn an event into a marketing machine before, during, and after? Guest Bio Danny Baron is a Lead Agent, Realtor®, and founder of The Baron Group. He has a passion for people, and will stop at absolutely nothing to deliver the highest level of service for our clients. His focus is on consistent and effective communication. (And he might be one of the most joyful and high-energy people you'll ever meet!) With a background in branding and market research consulting, Danny brings a vast knowledge of creative marketing to his Real Estate business. His background allows him to best market our client's properties - in the end, getting them more money for their homes and selling them faster. Danny's goal is to provide guidance and relieve stress through what can typically be labeled a “very stressful process”. He wants his clients to leave the stress behind & join for a fun and successful journey. Prior to starting The Baron Group, Danny spent nearly two years working as a New Home Sales Consultant for a high-end custom home builder. His knowledge of new construction and the Real Estate market make him an excellent source of knowledge - and an amazing partner for his clients. Follow @danny_baron_ on Instagram. About Your Host Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting. Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode! Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com
Vitalism isn't just a philosophy, it's your advantage in the healthcare marketplace.If you want patients who stay, refer, and believe in what you do, stop selling care plans and start creating Vitalists. In this episode, Dr. Stephen and Dr. Pete unpack how Vitalism creates deep alignment between your message, your mission, and your market - and their unique IDENTITY as a Vitalist.Anchoring your patient journey to “Vitalism” as your unique position in healthcare, this conversation maps out how to build conversion, retention, community, referral and legacy around something much bigger than symptom relief. This is more than a mindset, it's a movement.In this episode you will:See how vitalism bridges the gap between conversion and retention.Learn why identity—not information—drives patient behavior.Understand how vitalistic branding builds community and loyalty.Discover how to use belief systems to scale your business.Walk away with the case for claiming “vitalist” as your market niche.Episode Highlights3:39 – The idea of taking a 150-year generational perspective for your clinic4:39 – Authenticity as the most powerful vibrational force in patient education6:32 – Calling vs. job: how perspective reshapes your team's engagement7:49 – Chiropractic's unique success proposition in today's healthcare market8:43 – How effective marketing creates urgency, relevance, and identity10:32 – Why vitalism matters and why chiropractors should claim the term now12:28 – Defining the vitalist and how they see chiropractic as a lifestyle success strategy15:41 – The story behind the “Make America Healthy Again” campaign and Vitalistic Party18:22 – Anchoring retention and identity: how vitalism helps patients stay21:55 – Vitalism as a belief in life force and its business implications22:43 – Identity shapes behavior: how lifestyle drives decisions like regular chiropractic23:52 – Vitalism, fitness, and personal routines as expressions of identity24:31- Dr. Eric is joined by Success Partner, Jeff Van Kampen from Clinic Growth Accelerator (CGA), a company that helps chiropractic clinics attract and convert new patients with digital marketing. Jeff explains how CGA specializes in paid social media ads and lead qualification, sharing practical insights on tracking ROI and maximizing new patient appointments. They also discuss the future of digital marketing in chiropractic, including AI-driven nurture sequences and the importance of building trust online. Resources MentionedTo learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceoFor more information about Clinic Growth Accelerator please visit: https://growyourclinic.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
Your brand doesn't need more content… it needs more connection. In this episode, Neil sits down with Axel Arzola, a filmmaker-turned-brand strategist who has helped scale content for companies, influencers, and major YouTube channels like Impact Theory.They unpack what's really working in content today, from “FaceTime-style” ads and emotional storytelling to using data to drive massive reach on YouTube and beyond. Whether you're a founder, content creator, or brand builder, this episode will shift the way you think about audience connection and creative testing.In This Episode, We Cover:✅ Why AI content can't replace human storytelling✅ The rise of FaceTime-style content and how it's outperforming flashy videos✅ Why you shouldn't “fight the platform” when scaling content✅ How to build brand resonance by understanding your actual buyer✅ The value of running multiple creative angles—not just one big idea✅ How data and narrative work together to scale brand reach✅ Axel's journey from Cuba to directing content for millions of viewersChapters:[00:01:32] Axel Arzola: From Filmmaking in Cuba to Brand Storytelling[00:02:00] AI-Powered Content Is Everywhere, but Is It Working?[00:06:00] Are We Entering the Era of Deepfake Conversations?[00:08:23] Can AI Be Useful Without Losing the Human Touch?[00:15:18] Building a Narrative That Resonates With Your Real Customer[00:18:00] The Secret to Better Product Research (Hint: Facebook's Listening)[00:22:00] Why Data Should Inform Your Creativity[00:25:11] The Intersection of Filmmaking and Business Growth
Are you a new agent thinking, “Why didn't anyone warn me about this?”Or a homebuyer wondering if realtors really have it all figured out?If so… you need to watch this.This episode of the Moving Sucks Podcast pulls back the curtain on the real, unfiltered experiences of working in real estate—from the messy missteps to the surprising wins no one talks about. Your hosts share the hard-earned lessons that don't make it into sales seminars or shiny Instagram reels.
In this episode of Power Producers Podcast, David Carothers is joined by Benjamin Dennehy famously known as the UK's Most Hated Sales Trainer for a brutally honest and wildly entertaining conversation about what's wrong with the modern sales game. From confronting imposter syndrome to challenging outdated sales scripts, Benjamin shares why most salespeople fail and what it actually takes to dominate. The duo explores the parallels between law and sales, the importance of detachment from outcomes, and why truly great sellers don't wing it they operate with ruthless precision. Packed with hard truths, tactical tips, and some serious laughs, this is a must-listen for anyone in the sales world who's tired of the fluff. Key Points: Owning the “Most Hated” Title Benjamin shares how embracing a polarizing brand identity helped him stand out and why being liked is overrated in sales. Salespeople Are Wingin' It The average salesperson lacks structure, accountability, and intentionality. Dennehy argues that sales success comes from rigorous process not charm or “winging it.” Lawyer Mindset, Sales Success Sales, like law, is a game of discovering the truth. Dennehy breaks down how to lead meetings like a deposition and make your prospect reveal what matters most. Questions Build Credibility It's not the answers, but the questions that earn trust. Learn how to ask with intention and why the first question is rarely the real one. Stop Selling to Everyone David and Benjamin hammer home that elite producers sell on their terms. Sales is not about begging for business — it's about qualifying the buyer and owning your worth.
In this breakthrough episode, Dr. Leelo Bush unpacks one of the biggest blocks to attracting coaching clients: the habit of selling coaching instead of transformation. With Spirit-led clarity and examples rooted in real practice, she guides Christian coaches to reframe their messaging, speak to the pain their clients are experiencing, and boldly offer life-changing solutions—without ever sounding salesy. If you've been feeling stuck in your coaching business or uncertain about your niche, this episode will realign your focus and ignite your calling.
Feel Like You're Always Selling? Try This Instead. This week's blog is all about the shift from pitching to guiding. If you want marketing that feels better and works better, this is for you.
In this power-packed episode of Rethink Real Estate, host Ben Brady sits down with Tina Caul, Founder & Chief Visionary of Caul Group Residential powered by eXp Realty. From closing 130 personal deals a year to stepping completely out of production, Tina shares how she built one of eXp's top three teams nationwide—without being a slave to her phone or her calendar. With over 70 agents and a leadership structure that rivals most brokerages, she unpacks what it really means to scale a business with leverage.Tina gets candid about her breaking point, the mistakes she made building her first team, and the moment she realized that leadership isn't about doing everything yourself—it's about creating systems that outlast people. She explains the frameworks that saved her sanity, including EOS and Working Genius, and gives a behind-the-scenes look at the math, mindset, and staffing it takes to build a profitable, high-volume machine in a market where agents are dropping like flies.Plus, hear why she intentionally shrunk her team, how she determines agent profitability, and why she believes most real estate “freedom” is a myth. This one's for the solo agent considering their first hire and the seasoned leader wondering why their team feels like chaos.Timestamps & Key Topics:[00:01:27] – From 130 Deals to None: Tina's Leverage-First Mindset[00:04:41] – What Makes or Breaks a Real Estate Team Leader[00:06:06] – How the Working Genius Model Changed Her Business[00:10:41] – The Mistake Most Team Leaders Make with Their First Hire[00:12:27] – Scaling Without Burnout: Tina's Daily Life Now[00:17:01] – Building Roles vs. Building Around People[00:21:00] – Market Insights from the Raleigh Triangle & Beyond
When I launched my first brand, I made the mistake a lot of founders do—I built the entire brand around a hero ingredient. We were called TeaSquares, and yep, the name locked us into tea and a square shape, which made it tough to grow beyond our initial idea.In this episode, I'm joined by Adam Feller, founder of Avidity Creative, to talk about why leading with your ingredient can actually hurt your CPG brand. We unpack how to focus your messaging on what customers actually care about—and it's usually not chickpeas or apple cider vinegar.We get into:The real reason people buy your product (hint: it's not the label)How packaging can shape perception and drive trialWhy “better-for-you” isn't a brand—it's a baselineTactical tips for testing your messaging in stores, at markets, and onlineIf you're ready to move from niche to next-level, this one's for you.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Are you still selling single sessions and wondering why your bank account isn't growing? This episode is your wake-up call.
In this episode, I'm dropping a real-world, no-fluff blueprint that'll help you break free from outdated sales tactics and start closing deals by solving real problems. You'll learn how to shift from the typical “pitch” mindset and become the trusted guide your clients actually need. I walk you through my 4-Step Value-Based Sales Blueprint—the exact system I use to build trust, increase conversions, and create long-term client relationships that drive repeat business and referrals. If you're in real estate, entrepreneurship, or any service-based business, this episode is for you.
What happens when a reclusive CIO hits a personal and professional crossroads? For Andrew Brummer, it was the catalyst for an extraordinary transformation—one that turned desperation into connection and a failing job search into a vibrant network of 12,000+ relationships based on a common purpose. In this deeply human and inspiring episode, Lisa McGuire sits down with Andrew to explore his journey from operating in the shadows to leading with authenticity, compassion, and clarity. Andrew opens up about the humbling lessons learned on LinkedIn, the radical power of giving without expectation, and why the key to leadership in today's world is vulnerability—not visibility. Andrew's story is more than a personal reinvention—it's a masterclass in how to lead magnanimously. Whether you're stuck in your own career pivot or wondering how to show up more powerfully online, this conversation will reframe everything you thought you knew about connection, networking, and leadership. KEY TAKEAWAYS Stop trying to impress—start trying to connect. Vulnerability is not a weakness, it's your strongest leadership tool. LinkedIn isn't just a platform; it's your 24/7 global conference. The energy you show up with determines who shows up for you. Giving freely—without expectations—can transform your life and business. It's okay if not everyone responds; serve those who do. Your success is measured by how you impact others. Authentic networking is sustained by curiosity and compassion. Face-to-face (even virtual) conversations create deeper business momentum. Your personal brand is built in the daily moments of showing up as yourself. CONNECT WITH ANDREW Book: You Decide: Supercharge Your Networking - Starting with LinkedIn (The Ardunan Village) by Andrew Brummer LINKEDIN: https://www.linkedin.com/in/andrewbrummer/ CONNECT WITH LISA Sign up for Lisa's "so much more" newsletter to get your digital copy of The Perfect Plan by Don Barden. https://www.thediyframework.com/so-much-more-subscribe Next Steps to the New You: https://go.lisamcguire.com/next-steps-to-the-new-you Instagram: @iamlisamcguire Facebook: @iamlisamcguire LinkedIn: https://www.linkedin.com/in/lisa-mcguire/ YouTube: https://www.youtube.com/@iamlisamcguire Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/
If you are selling low end online coaching offers, you are losing and you will never create true financial freedom with this mindset and broken business model. In today's conversation we talked about “3 Ways To Stop Selling Low End Coaching Offers.” There are so many nuggets and takeaways in this one, so make sure to take notes and listen to the full episode. Keep serving, impacting lives, and getting 1% better all around! In This Episode, we discuss: 3 Ways To Stop Selling Low End Coaching Offers. Why You Need to Market harder Learn How To Sell High Ticket Offers Follow Us: Instagram: https://www.instagram.com/chrisandericmartinez/ YouTube: https://www.youtube.com/user/Dynamicduotraining Attention: Icon Meals is offering 40% off your first order for Dynamic Lifestyle Podcast Listeners! See all the delicious Meals and Goodies they have HERE and use the Code: FITPROS when you checkout. *Attention: Legion Athletics is offering 20% off your first order for Dynamic Lifestyle Podcast Listeners! See all their products and Goodies they have HERE and use the Code Dynamic when you checkout. Attention Health Professionals & Coaches: "FREE Online Health Coaching Biz Scan + a 15 Min Business Consult” See HERE Free Online Training: Discover How Nutrition and Fitness Coaches Install a Proven System That Adds Six Figures to Their Business Without posting endless organic content, sending 100's of cold DM's, and charging low ticket priced programs Watch Here See the full Show Notes to this episode here: https://www.liveadynamiclifestyle.com/podcast/stop-selling-47-programs-that-cant-even-cover-your-grocery-bill/
In today's fast-paced world, attention is the ultimate currency—capturing it can make or break your business. But there's a hidden gem every entrepreneur needs to understand: the Theory of Consumption. In this episode, we dive deep into what this powerful concept is, why it's a game-changer, and how you can harness it to skyrocket your business growth. Join us as we unpack practical strategies to leverage attention and consumption patterns, ensuring your brand stands out in a crowded market. Tune in for actionable insights that will transform the way you connect with your audience!
⭐ Join Rental Property Mastery, my community of rental investors on their way to financial freedom: https://coachcarson.com/rpm
Ryan Singer is one of the earliest employees and the former Head of Strategy at 37signals (the makers of Basecamp), where he spent nearly two decades refining a product development approach that helped the company build super-successful products with small teams. Based on these lessons, he wrote "Shape Up: Stop Running in Circles and Ship Work that Matters," and Ryan now works with companies of all sizes to them them escape the cycle of endless sprints, missed deadlines, and dragging projects.What you'll learn:1. Why traditional Agile and Scrum methods often lead teams into endless cycles of work without meaningful shipping milestones.2. The “appetite-driven” approach to product development where teams set fixed timeboxes (usually six weeks maximum) and vary the scope instead of expanding timelines.3. The exact process for running effective “shaping” sessions that collaboratively define projects before committing resources.4. Why most teams struggle with too little detail in their planning, not too much.5. Why a 30-to-50-person team size is the critical breaking point when growing startups need to adopt more structured processes.6. Practical techniques for bridging the engineering-design divide by bringing technical and product perspectives together earlier in the process.7. The powerful “breadboarding” and “fat marker sketching” techniques that help teams align on solutions without getting lost in high-fidelity details.8. The clear warning signs that your current development process is failing before it's too late to change course.9. Proven strategies to implement Shape Up methods, whether you're working in a startup or enterprise environment.10. A step-by-step approach to transitioning from Scrum to Shape Up by piloting the methodology with a single team before broader implementation.11. Why the PM role shifts upstream in Shape Up, focusing more on problem definition than project management.12. How to adapt Shape Up principles to your company's unique context, even if it's nothing like Basecamp.—Brought to you by:• WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs• Merge—A single API to add hundreds of integrations into your app• Airtable ProductCentral—Launch to new heights with a unified system for product development—Where to find Ryan Singer:• X: https://x.com/rjs• LinkedIn: https://www.linkedin.com/in/feltpresence/• Website: https://www.ryansinger.co/• Course: https://www.ryansinger.co/srl/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Ryan's background(04:38) The origins of Shape Up(07:40) Implementing Shape Up in different companies(09:56) How Shape Up is different(19:02) The core elements of Shape Up(26:29) Shaping sessions and timeboxing(37:23) Flexible sprint planning(38:56) The output of a shaping session(46:57) Balancing detail and flexibility(53:50) A deep dive into shaping sessions(01:01:32) Fat marker sketches(01:02:48) Getting started using Shape Up(01:13:20) Signs it's time to try the Shape Up method(01:18:25) Feature factories(01:25:59) The role of the PM in Shape Up(01:28:26) What makes Basecamp unique(01:35:55) The second edition of the book(01:38:30) Linking product strategy and shaping(01:41:53) Conclusion and final thoughts—Referenced:• Basecamp: https://basecamp.com/• David Heinemeier Hansson on LinkedIn: https://www.linkedin.com/in/david-heinemeier-hansson-374b18221/• Jason Fried on LinkedIn: https://www.linkedin.com/in/jason-fried/• Jason Fried challenges your thinking on fundraising, goals, growth, and more: https://www.lennysnewsletter.com/p/jason-fried-challenges-your-thinking• Des Traynor on LinkedIn: https://www.linkedin.com/in/destraynor/• Intercom: https://www.intercom.com/• The ultimate guide to JTBD | Bob Moesta (co-creator of the framework): https://www.lennysnewsletter.com/p/the-ultimate-guide-to-jtbd-bob-moesta• How to find work you love | Bob Moesta (Jobs-to-be-Done co-creator, author of “Job Moves”): https://www.lennysnewsletter.com/p/how-to-find-work-you-love-bob-moesta• Scrum: https://www.scrum.org/• 37signals: https://37signals.com/• Jobs to Be Done Theory: https://www.christenseninstitute.org/theory/jobs-to-be-done/—Recommended books:• Shape Up: Stop Running in Circles and Ship Work That Matters: https://basecamp.com/shapeup• Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress: https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress/dp/1544509987/• Competing Against Luck: The Story of Innovation and Customer Choice: https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612/• Job Moves: 9 Steps for Making Progress in Your Career: https://www.amazon.com/Job-Moves-Making-Progress-Career/dp/0063283581—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Are you ready to build a community for teachers? This one is for you even IF you don't think you are ready yet! We love to nurture our people through every piece of content we provide, but what if you could create a true sense of belonging through an online place for your audience to come together? FB groups aren't the only place to build a community of your ideal clients anymore. In 2025 you have options! You have probably already started creating community online in a place like Instagram, Facebook, TikTok or Twitter. So pop in your headphones and head over to find out how you can leverage what you are already doing. “It's one thing to be a part of an organization. It's another thing to be a part of the community”. Travis Kelce In this episode, you will learn: You CAN foster engagement as a TPT seller Build brand loyalty BEYOND just selling TPT products Develop stronger relationships and increase brand awareness Paid communities like a teacher membership can be your next step The #1 way SEO is going to help your community be found Links Mentioned in this Episode about building a teacher community: kaysemorris.com/patreon CEO Teacher® Resources Worth Their Weight in Gold You're already a wealth of knowledge! You're a teacher after all. You've got the skills, the passion, and the creativity to build a thriving online business. You may just not yet know what you want to create or how to get started. If that's you- First things first: Grab our "10 Steps To Get Started Selling Your Teaching Resources" workbook. It's your roadmap to success! This isn't just another worksheet to fill your Google Drive downloads folder– it's your personalized blueprint for getting started building a profitable online business. Now if you are a seasoned CEO Teacher® who has all the systems in place, has started showing up, and is still feeling overwhelmed with all the tasks and to-dos of building your teaching legacy? No problem! Let's break it down together. Your first step is to understand your CEO Teacher® Type, and all the goodness and inspiration that comes along with your already remarkable skill set! Take the 2 Minute quiz here so we can navigate the hard parts together! And if leveling up your knowledge with books is your love language, I have a whole library shelf of goodness just for you! CEO Teacher® Book List Ready to connect with a community of inspiring educators? Join the conversation! Instagram: Tag me @theceoteacher and let's chat about your edupreneur journey. No topic is off limits, and it's always a party in the DM's- just sayin' Podcast: Subscribe on iTunes and never miss an episode. This is your weekly go-to for all things teacher business, marketing, and mindset… Leave a Review: Help other teachers discover the CEO Teacher® Podcast and lean into their teacher magic! Join The Community: The CEO Teacher's Lounge is a community for ANY educator building an online business who doesn't want to do it alone. kaysemorris.com/patreon Let's make your teacher community and dreams a reality! P.S. Check out our latest CEO Teacher® Podcast episodes and blog posts for more inspiration and actionable advice. How To Build An Online Community For Teachers Why You Need To Build An Online Community How To Build A Community Of Teachers With A Podcast P.P.S. Don't forget to grab your free bag of virtual teacher goodies and start making your mark online! I believe in you! YOUR best is yet to come! Kayse