Podcasts about split testing

Today we're on part two of a three part series on modern shopping carts. I've chosen Kartra. After reviewing 44 other carts. Took me about 100 hours and I paid for some of their training just to evaluate them. Ended up with Kartra, but part one was on all the features you should have, so if you missed that, go back and listen to that. Screw The Commute Podcast Show Notes Episode 986 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Modern Carts Part 2 02:30 Autoresponders, Sequences and Automations 07:40 Recurring Billing, Upsells and Split Testing 10:55 Your own Help Desk, Online Calendars and AI Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Switching Shopping Cart Course - https://www.screwthecommute.com/kscswitch Kartra Special Offer - https://www.screwthecommute.com/kartra Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Modern Carts Part 1 - https://screwthecommute.com/985/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Learn how leveraging Amazon's Search Query Performance data and strategic split testing can drive more sales and potentially earn you thousands in additional revenue. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if a slight tweak could skyrocket your Amazon sales? Join us as we unpack the transformative potential of Amazon's Search Query Performance data with our special guest, Destaney Wishon of BTRmedia. Together, we shed light on the often-overlooked metrics like conversion and click-through rates (CTR) that can dramatically boost revenue when optimized. Picture this: a mere 4% increase in conversion rate translates into an additional $1,200 in sales for a $30 product. These insights are as vital as traditional PPC, keyword research, and AI advancements in scaling your Amazon-selling success. Ever wondered how powerful your product images can be in driving sales? We dissect a fascinating case study on a hemp pain cream to reveal how various images impact click rates. By leveraging tools like Helium 10 Audience, powered by PickFu, we gather audience feedback and discuss the importance of regularly updating images to cater to the preferences of specific customer segments. The results highlight the critical role of understanding your target audience and tailoring product presentations to meet their needs for improved market performance. Unlock the secrets of optimizing your product's visibility with search query analysis, even if you don't have access to advanced tools like Helium 10's Search Query Analyzer tool. We guide you through using Amazon's Seller Central to access valuable sales data and discuss strategic optimization of keywords and conversion rates. A real-life example illustrates how focusing on specific keywords, such as "CBD roll on," and boosting ad placements can increase sales. By understanding the relationship between organic rankings and ads, you can make informed decisions that enhance your product's profitability. In episode 660 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:00 - Leveraging Amazon Data for Sales Growth 00:29 - Amazon Search Query Performance Strategy 06:45 - Optimizing Amazon Images for Increased Sales 08:01 - Impact of Listing Images on Conversion Rate 11:26 - Search Query Performance and Product Optimization 11:50 - Analyzing Amazon Data for Optimization 15:06 - Helium 10 Search Query Analyzer Tool 19:55 - Amazon Search Data Insights 23:19 - Maximizing Amazon Search Query Data 25:00 - Search Grid Performances 30:14 - Keyword Rankings and Sales Optimization 33:03 - Improving Sales Through Search Query Analysis 35:40 - The Power of Organic Ranking 38:51 - Enhancing Product Images for Sales

We continue our EDGE Tool Series with Ryan Jones, Marketing at SEOTesting.com. This is a fantastic tool for A/B testing for your SEO efforts. We discuss Ryan's nearly decade-long tenure in digital marketing and his journey from apprenticeship to SEO expert. From embedding YouTube videos to boost blog traffic to meticulously controlled SEO experiments, Ryan shares strategies that have seen dramatic successes—and some surprising setbacks. Ryan underscores the value of using Google Search Console data to annotate changes and validate SEO modifications. Discover the significance of establishing a traffic baseline to effectively measure the impact of your tests and the balance needed between SEO, CRO (Conversion Rate Optimization), and user experience for optimal site performance. Plus, learn why split testing is the gold standard and how to achieve statistical significance on low-traffic pages. Don't miss out as we drive home the science behind controlled SEO experiments and the crucial role of post-test analysis Key Segments: [00:03:48]  Introduction to Ryan Jones [00:09:42] How does SEO Testing Differ from Traditional SEO Practices? [00:10:36]  SEO Testing Has Evolved [00:11:35]  The Scientific Methodology of SEO Testing [00:12:39]  Key Elements of a Controlled SEO Experiment [00:15:06] EDGE of the Web Title Sponsor: Site Strategics [00:17:52] Mitigation External Factors in SEO Testing [00:19:23]  How to Determine Appropriate Duration of a Test [00:22:09]  Time-based and Split Testing are Key SEO Methods [00:25:24] EDGE of The Web Sponsor: Wix Studio [00:30:05]   Inventory of the Site Being Tested: The Fingerprint [00:35:01]  Offer for our EDGE Listeners Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/ryanjonesseo  LinkedIn: https://www.linkedin.com/in/ryan-g-jones/  YouTube: https://www.youtube.com/channel/UCIpsmfzYkmDF_zOXtHDyqpQ Resources Get your Free 14-Day Trial

Thomas McMahon and Kyle Kostechka sit down on The Affiliated Podcast by ClickBank to discuss all things split testing within the direct response and affiliate marketing spaces. They dive into key topics such as how often you should split test, what you should or should not split test, and overall how to improve your offer for affiliates and your conversions. Check out our NEW Affiliated YouTube Channel - https://www.youtube.com/@AffiliatedPodcast Email Us - affiliated@clickbank.com

In this episode, I reveal the #1 marketing strategy that has skyrocketed my real estate wholesaling business—postcards. While there are multiple ways to reach motivated sellers, I break down why postcards are my go-to method, how I optimize my campaigns for a 10x ROI, and the key metrics you need to track to replicate this success. I also share real-world insights from students like Jesse McVey, who made over $500,000 in her first year using this exact approach. If you're ready to build a scalable marketing system, this episode will walk you through everything—from choosing the right postcard templates to measuring response rates and improving your strategy for better results. Don't miss the tips and tools that can take your marketing efforts to the next level! Key Takeaways: The Importance of a Unique List: Driving for dollars creates a custom list of motivated sellers that no one else has, unlike overused lists like tax delinquencies or probate. Postcards as the #1 Marketing Tool: Why they're cost-effective, scalable, and perfect for getting in front of distressed property owners. Metrics That Matter: Learn to track and optimize response rates, leads, and ROI to ensure consistent profits. Timing Is Everything: Be patient—postcard responses can trickle in over months, often yielding the best deals later. Split Testing for Success: Experiment with different postcard designs (e.g., handwritten fonts, eye-catching visuals like DealMachine's Bigfoot postcard) to maximize your response rate. Resources: Live Masterclass: Learn How to Do Your First Real Estate Wholesale Deal For Free Deal Machine (Discount code PIN) $40k in 40 Days Challenge Driving For Dollars Mastery CallRail CallFire

Having a great product is one thing. Ensuring that it actually appeals to your target audience is a whole different thing entirely. A product that doesn't convert is essentially useless. That is why split testing is so important. Even a 10% improvement in your conversions can result in massive growth for your business. In this episode, we chat with Andri Sadlak, the founder of Product Pinion, a split-testing platform designed specifically for Amazon sellers. Andri dives into why split testing matters—from refining your product's appeal and optimizing ad spend to gathering insights about your customers and staying a step ahead of the competition. Andri breaks down the split testing process into four simple steps: Step 1 - Gather feedback from your target audience using things like surveys and Facebook communities.  Step 2 - Create multiple versions of whatever you're testing based on that audience feedback.  Step 3 - Conduct split tests in a simulated environment. Step 4 - Move to Amazon and test again.  The best part? Improving your conversions doesn't require years of experience, special skills, or a huge budget. It's a powerful approach that is accessible to any business, at every stage of your growth. As Andri explains, “Optimizing conversions is a never-ending process. There's a huge benefit to constant improvement. It's the principle of compounding. As long as you stay on top of things and always improve, little by little, you benefit from that compounding because very few of your competitors will be as resilient and committed to perfection as you are.” If you want to take your Amazon sales to a whole new level, then tune in for Andri's expert tips on split testing and unlocking a deeper understanding of your audience! Topics Discussed in this episode: Why many Boutique aggregators are failing (04:29) Why Andri had to sell his house to save his business (06:57) What drove Andri to sell his FBA business (11:34) How selling his business empowered Andri to start a new business (15:25) The origins of Andri's market research SaaS business (17:29) Consumer research trends on Amazon (21:51) How to set up effective split testing (23:58) Tips on how to get ahead in the current Amazon seller landscape (35:00) How the Amazon marketplace will evolve in the next few years (42:45) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Product Pinion Andri's LinkedIn  Building a Story Brand by Donald Miller Sit back, grab a coffee, and learn the secret to creating a long-lasting boost to your Amazon sales!

Having a great product is one thing. Ensuring that it actually appeals to your target audience is a whole different thing entirely. A product that doesn't convert is essentially useless. That is why split testing is so important. Even a 10% improvement in your conversions can result in massive growth for your business. In this episode, we chat with Andri Sadlak, the founder of Product Pinion, a split-testing platform designed specifically for Amazon sellers. Andri dives into why split testing matters—from refining your product's appeal and optimizing ad spend to gathering insights about your customers and staying a step ahead of the competition. Andri breaks down the split testing process into four simple steps: Step 1 - Gather feedback from your target audience using things like surveys and Facebook communities.  Step 2 - Create multiple versions of whatever you're testing based on that audience feedback.  Step 3 - Conduct split tests in a simulated environment. Step 4 - Move to Amazon and test again.  The best part? Improving your conversions doesn't require years of experience, special skills, or a huge budget. It's a powerful approach that is accessible to any business, at every stage of your growth. As Andri explains, “Optimizing conversions is a never-ending process. There's a huge benefit to constant improvement. It's the principle of compounding. As long as you stay on top of things and always improve, little by little, you benefit from that compounding because very few of your competitors will be as resilient and committed to perfection as you are.” If you want to take your Amazon sales to a whole new level, then tune in for Andri's expert tips on split testing and unlocking a deeper understanding of your audience! Topics Discussed in this episode: Why many Boutique aggregators are failing (04:29) Why Andri had to sell his house to save his business (06:57) What drove Andri to sell his FBA business (11:34) How selling his business empowered Andri to start a new business (15:25) The origins of Andri's market research SaaS business (17:29) Consumer research trends on Amazon (21:51) How to set up effective split testing (23:58) Tips on how to get ahead in the current Amazon seller landscape (35:00) How the Amazon marketplace will evolve in the next few years (42:45) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Product Pinion Andri's LinkedIn  Building a Story Brand by Donald Miller Sit back, grab a coffee, and learn the secret to creating a long-lasting boost to your Amazon sales!  

In this episode, Ian and Mark explore the myth of 'always be split testing'. When split testing is a good idea, when it's stupid and how to get the best results either way. P.S. Whenever you're ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Today's episode explores the reasons behind the hesitation brands might feel when considering switching their implementation of Meta pixels (e.g. Native Shopify => Elevar), we discuss the architecture and implementation of effective split tests, and we outline the key metrics and strategies for evaluating pixel performance.

In this episode, we discuss the significance of video ads on Amazon, emphasizing their ability to enhance engagement and improve returns on ad spend.We also explore various strategies for creating effective video content, the importance of split testing, and the latest trends in video advertising.The conversation highlights best practices for maximizing CTR and the necessity of data-driven decision-making in video marketing.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

“Marketers that use AI smartly are going to replace marketers that don't use AI at all.” -Michael Dillon   Michael Dillon is an impassioned Marketing Maestro & Revenue Growth Virtuoso with 20+ years of hands-on experience. From B2B, B2C, SaaS, DTC and healthcare, Michael has been the driving force behind businesses soaring to new heights. In this interview, Michael shares his marketing journey and expertise, from the music industry to becoming a Fractional CMO. Join us for insights on marketing strategies and AI integration.    Website: https://askmichaeldillon.com/ LinkedIn: https://www.linkedin.com/in/michaelthomasdillon/

“Marketers that use AI smartly are going to replace marketers that don't use AI at all.” -Michael Dillon   Michael Dillon is an impassioned Marketing Maestro & Revenue Growth Virtuoso with 20+ years of hands-on experience. From B2B, B2C, SaaS, DTC and healthcare, Michael has been the driving force behind businesses soaring to new heights. In this interview, Michael shares his marketing journey and expertise, from the music industry to becoming a Fractional CMO. Join us for insights on marketing strategies and AI integration.    Website: https://askmichaeldillon.com/ LinkedIn: https://www.linkedin.com/in/michaelthomasdillon/

Matthew Stafford is the CEO and Owner of Build Grow Scale and the mad scientist behind the data and development of BGS's Revenue Optimization TM system. - Thanks to my Sponsors : If you or know some body you know is struggling with anxiety and want to know how to be 100% anxiety free, in 6 weeks, without therapy or drugs, fully guaranteed    https://www.danielpackard.com/ Upgrade Your Brain Unleash & Use Your Uniqueness   https://braingym.fitness/ ----- Speaking Podcast Social Media / Coaching My Other Podcasts ⁠https://bio.link/podcaster⁠   ============ About my Guest: Matthew Stafford is the CEO and Owner of Build Grow Scale and the mad scientist behind the data and development of BGS's Revenue Optimization TM system. He has a keen eye for impediments in the customer journey, is excellent at interpreting data to find diamonds in the rough, and can see things from a business owner's perspective, having run his own companies for the past 34 years. Although he won't tell you himself, he is known as the top Shopify optimization expert in the game, with nearly a billion dollars worth of data over the last ten years alone. He spends a ton of time turning people away. But we are excited to have him here to share the wins and, more importantly, some of the losses from all this data. What we Discussed:   - Matthew early entrepreneur journey ( 2 mins) - You Don't have a Business Problem, You have a People Problem (6:45 mins) - Early they just focused on E-Comm Businesses ( 8 mins) - Understanding Analytics to get More Sales (11 mins) - Win / WIn when both have Skin in the Game (14 mins) - How they use the Data to get Results (16 mins) - It Requires a Group Effort (17:30 mins) - Helping People with Conversion Rates 19:45 mins) - Split Testing (21:45 mins) - The Damage Using Ai (24 mins) - Marketing Tactics (26 mins) - E-mail Sequencing (28 mins) - The Best e-mail provider (31:45 mins) - Emotional Intelligence & Trauma (35 mins) - His Coaching (39 mins) - His Podcast Building a Brand (40 mins) - Incorprating Ai (41 mins)   ===============   How to Contact Matthew Stafford :     Matt@buildgrowscale.com https://buildgrowscale.com/ https://www.facebook.com/matthewjacobstafford https://x.com/BuildGrowScale https://www.youtube.com/channel/UC-g_rSibfzEBc3Q9Ye5sMHA https://www.instagram.com/build.grow.scale https://www.linkedin.com/in/matthewstafforddotcom/ https://www.tiktok.com/@build_grow_scale   - Donations  ⁠⁠https://www.podpage.com/speaking-podcast/support/⁠⁠   Speaking Podcast Social Media / Coaching My Other Podcasts ⁠https://bio.link/podcaster --- Send in a voice message: https://podcasters.spotify.com/pod/show/roy-coughlan/message

Episode 55   Get our FREE Amazon PPC bid optimizer: https://adlabs.app/   Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG   Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- CHAPTERS:  00:00 – Introduction 01:07 – What is PickFu 3:02 – Journey and milestones 04:59 – Refining audiences 05:36 – Case Study 1: Tanking Sales 08:28 – Case Study 2: Pricing Point 10:17 – What makes a good split test? 13:38 – Split Testing Sponsored Brands Ads Creatives 16:12 – Beyond just Amazon and main images 18:13 – Quick turnaround time 18:40 – Quality consumer panels and system 19:53 – Survey panels: Profitable or not? 20:14 – Audience applications 21:57 – Determining the weakest points of conversion 26:44 – The best way to connect with Justin 27:01 – https://www.pickfu.com/ 27:30 – Exclusive deals for TAAP subscribers 28:01 – A life lesson 29:25 – Podcast conclusion and key takeaways  

in this episode i go over whether you should be testing multiple things at once or not... Get all our CRO trainings for free here: https://gamma.app/docs/Here-are-all-our-Free-CRO-Resources--rgr2prhshsoa79q Book a strategy session with me to discuss how we can help your brand: https://purplefire.io/schedule-a-call/?utm_source=youtube&utm_medium=organic&utm_campaign=description_1&utm_content=how_to_hire_top_ecom_players Note - only brands over 30k+ a month for Landing Pages, and 100k+ for "full service CRO" Join our free CRO community on Slack: https://purplefire.io/signup-to-cro-slack-community/?utm_source=youtube&utm_medium=organic&utm_campaign=description_2&utm_content=how_to_hire_top_ecom_players —————— Follow me on other platforms: https://www.linkedin.com/in/daniel-chabert-8054aa69 https://www.instagram.com/danielchabert_cro https://www.twitter.com/dan_chabert Work with my CRO agency: https://www.purplefire.io/?utm_source=youtube&utm_medium=organic&utm_campaign=description_3&utm_content=how_to_hire_top_ecom_players

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ Dive deep into Google Ads with Rafael from Pilothouse in this insightful episode. Rafael's team handles close to 100 account audits a year, and today he's sharing expert strategies on optimizing ad spend, the nuances of Performance Max vs. traditional shopping ads, and the critical importance of split testing. Whether you're scaling up or fine-tuning your campaigns, this episode offers actionable insights to enhance efficiency and effectiveness in your Google Ads efforts. Tune in to learn from a leading expert how to leverage Google Ads for better ROI. Recognize any of these Ls in your Google Ads accounts? Maybe work with Pilothouse: ⁠https://pilothouse.co⁠ Topics Discussed: Google Ads, Performance Max, Split Testing, Branded Search, Google Ad Spend, Ad Campaign Optimization, SEO, Digital Marketing Strategies, Ad Experiments, ROI in Advertising, Incrementality, Awareness Keywords. Timestamps: 0:00 - Introduction 2:00 - The Misuse of Branded Search in Google Ads 4:10 - Importance of Split Testing in Google Campaigns 6:50 - Performance Max vs. Standard Shopping: What Works Best? 9:20 - Using Awareness Keywords for Better Conversion 13:20 - How to Save on Branded Searches and Optimize Spend 18:30 - Crafting Effective Google Ads with Education-First Content 22:00 - Branded Search: When to Spend and When to Save 27:00 - Rafael's Experience at Machu Picchu and Its Impact on Work Hashtags: #GoogleAds #DigitalMarketing #SEO #PerformanceMax #BrandedSearch #AwarenessKeywords #MarketingTips #DTCPodcast #PilotHouse Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ Advertise on DTC - ⁠https://dtcnews.link/advertise⁠ Work with Pilothouse - ⁠https://dtcnews.link/pilothouse⁠ Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - ⁠https://dtcnews.link/video

Unlock the power of high-converting images with Kamal, CEO of AMZOneStep, and optimize your Amazon listings for skyrocketing sales!Join us as we dive into the world of Amazon optimization with Kamal, the CEO and founder of AMZOneStep. With a wealth of experience in e-commerce and as a member of the Forbes Council, Kamal shares invaluable insights on how to optimize Amazon listings for increased sales, ranking, reviews, and profits.Key Takeaways:1.The Importance of Main Images: Kamal emphasized the critical role of the main product image in driving click-through rates on Amazon. He advised sellers to break the pattern of their competitors' images and to continuously split test their main images to ensure they stand out in search results.2. Split Testing: Sellers should regularly split test their main images, as well as their other creatives and A+ content, to avoid leaving money on the table. Tools like PICFU, IntelliView, and Amazon's own manager experiments can be used for this purpose.3. Visual References: When creating infographics and lifestyle images, it's important to use visual references that customers can relate to. For example, showing how many items a product can hold rather than just listing dimensions can be more effective.4. Amazon TOS Compliance: Kamal warned against making claims or using prohibited keywords in listing images, as this can lead to issues with Amazon's terms of service. He also recommended having a backup main image ready in case Amazon flags the primary one.Additional Resources:Visit AMZOneStep's website at www.amzonestep.com.Connect with AMZOneStep on Instagram.Access the special offer for listeners: 2 Free Main Images + Split Testing.SPECIAL OFFER:Access the special offer for listeners: 2 Free Main Images + Split Testing.For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.Timestamps[00:02:09] Conversion strategies for Amazon sellers.[00:03:41] Importance of main product image.[00:07:56] Main image importance.[00:12:05] Using visual references in images.[00:14:28] Targeting Specific Customer Needs.[00:20:01] Free main image offer.[00:22:50] A splurge on a Tesla.

Listen in as Angel shares her tips for organizing your Etsy business expenses for tax season, how she uses split testing to grow her shop sales, and where she's looking for POD opportunities in 2024. **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com STUFF I MENTIONED: HAPPENING LIVE Thursday, February 29, 2024 from 6-8 PM CST: ➡️ Micro-Niche Magic LIVE Masterclass: https://www.howtosellyourstuff.com/micro-niche-magic Save $50 with the code SAVE50 Learn how to find hidden opportunities on Etsy and MASTER SEO for good!   ⭐Check out the “How to Sell Your Stuff” Youtube Channel: https://www.youtube.com/channel/UC2qJIroXGPooUo-29YrRY8A   ⭐Personal Channels for the Move to the Farm: Insta: @smiley_lizzie | https://www.instagram.com/smiley_lizzie/  TikTok: @smiley_lizzie | https://www.tiktok.com/@smiley_lizzie    ⭐Where to Find Angel: Website: https://stan.store/passiveincomeangel Youtube channel: https://www.youtube.com/channel/UC8IJDCyQSUwNTjCJOafrVEw TikTok: https://www.tiktok.com/@passiveincomeangel   CURRENT EVENTS:  ⭐Apply to be a Podcast Guest: https://bit.ly/48hFD8X ➡️ Grab the A.I. Digital Product Workshop for Mockups: https://www.howtosellyourstuff.com/ai-workshop  Save $50 with the code YT50   ---------------------------------------------   ⭐Book a one-on-one Etsy coaching session with Lizzie: https://www.howtosellyourstuff.com/coaching Find me on Instagram and TikTok @HowtoSellYourStuff   FREE ETSY MASTERCLASS: https://www.howtosellyourstuff.com/masterclass FREE PDF DOWNLOAD: “4 Strategies I Used to Grow My Etsy Shop from $25 to $6000k/month”: https://www.howtosellyourstuff.com/site/4-strategies-opt-in   Grab my UPDATED Etsy Course for physical product sellers: “Listings that Sell 2.0” and learn how to skyrocket your Etsy business: https://www.howtosellyourstuff.com/etsy-listings-that-sell    ----- HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ HOW TO SELL YOUR STUFF INSTAGRAM: https://www.instagram.com/howtosellyourstuff/ HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/118   THIS EPISODE IS SPONSORED BY: Listings that Sell 2.0 Learn all the secrets to build a 6 figure physical product shop with my flagship course Listings that Sell 2.0: https://www.howtosellyourstuff.com/etsy-listings-that-sell AND Sale Samurai – my secret weapon for SEO on Etsy My YOUTUBE Video Link: https://youtu.be/HIw0oqF1aJc

Using The “ICE” Framework for our A/B testing Prioritization with modifications we have discovered is going to 5x the impact of your A/B testing program. If you want the framework, just rate this podcast and reach out to me via email or through socials, and i will send it to you. want to get in touch with me? ⁠https://beacons.ai/daniel.chabert⁠

Discover AI image generation, book cover split testing, and rapid book launches.

Joel Padron is the COO and Partner at Homestead Studio, a leading growth agency specializing in acquisition and retention services for brands scaling from 7 to 8 figures of revenue. After scaling Crossnet on the performance side, Joel has been behind the wheel with some of the fastest growing brands in commerce since joining Homestead.In this episode, we're going in depth on how performance engines run at 8 figure brands, exploring Homestead's rigorous process for growth, their focus on financial targets, and how to leverage user-generated content to stay ahead in the DTC game.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Criteria for Partnering with Brands2. Working Preferences and Company Ethos3. Marketing Approach and Strategies4. Creative Content and Advertisement5. Offers and Customer Perspective6. Lessons Along The Way7. Practical Marketing Advice8. The Agency and Brand Experience Transition9. Landing Page Tactics and Paid Traffic10. Utilizing Landing Page Tools and Influencer OutreachTimestamps00:00 Understanding audience crucial for effective product marketing.07:37 Home-based brand support for seven- to nine-figure companies.10:56 Partnerships, business growth, and brand expansion.12:27 Proven success in US market key criteria.16:52 Exciting growth with diverse range of clients.21:25 Marketing strategy focuses on family and safety.24:19 Drive traffic to specific pages for conversion.27:48 Easy landing page creation for any employee.31:11 Good content creators drive successful advertising strategies.32:37 UGC and videos are harder to execute.37:53 Simplify information for practical, successful audience engagement.40:27 Agency work offers broader, deeper understanding of business.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok ---Joel Padron - COO and Partner at Homestead StudioBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Episode 25: Many entrepreneurs who are just starting out are reluctant to get into paid ads because we've all heard the horror stories of people blowing huge sums of money on campaigns that produced zero results.Not only that, but social media is flooded with complaints of rising ad costs, campaigns that used to work that suddenly start losing money, and traffic that just doesn't convert.Despite this, there are always companies that manage to quickly scale to 7 and 8 figures because they invested heavily into paid ads – so what's the secret?Today's guest, Mike Hoyles, has had the unique experience of managing multi-million dollar ad budgets for some of the largest companies around.In this episode, Mike explains how companies win big with paid ads through a very specific split testing strategy, and take losing ad campaigns and turn them around to increase sales by as much as 600%.He explains what to test, how to pick winners and losers, how often to test and refresh your ads, and much more.Grab Mikes FREE Training Here: https://stan.store/ecommercetrainingConnect with Mike: https://www.linkedin.com/in/mikehoyles/Want to learn more about how to build a successful online business from the ground up? Grab your FREE copy of our online course, "Zero to $20k Blueprint" where you'll learn how to build a simple, scalable online marketing system that will quickly generate paying customers & clients for your online business.Get it NOW, by visiting our website at https://DigitalTrailblazer.comLooking for a simple, low-cost, all-in-one platform to systematize and automate your online business?... then check out our friends at https://www.ConvertPoint.io.ConvertPoint has everything you need to build a successful online business... funnels, websites, email autoresponders, text message marketing, invoices & payments, sales pages, calendars, forms & surveys, social media management, membership sites & courses, automated workflows, and MORE.Try ConvertPoint RISK FREE at https://www.ConvertPoint.io✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

In dieser Folge haben wir wieder einmal einen großartigen Gast eingeladen. Vanessa Wurster, Co-Founder der SEO-Agentur SEOCATION, spricht mit uns über Split-Testing im SEO. Gerade bei allen möglichen Maßnahmen wird in der Regel nicht wirklich getestet. In der Praxis setzen wir meist bestimmte Dinge einfach um, in der Hoffnung, dass der Traffic und die Rankings steigen. Vanessa erklärt uns, wie man Tests richtig aufsetzte, worauf es dabei ankommt und wie man diese Tests anaylsiert. Viel Spaß beim Zuhören!

Get set to sail through the bustling holiday season sales with ease and finesse as we bring you this month's TACoS Tuesday PPC expert, Mina Elias, Founder of Trivium Group. Ready to divulge his invaluable strategies tailored for Black Friday, Cyber Monday, and the entire holiday season, Mina introduces us to the art of optimizing ads. Listen closely as Mina recounts his own experiences and shares the lessons learned from past mistakes to ensure you make the most of your holiday sales. Whether your product is a Black Friday hit or not, we've got the perfect strategies to maximize your sales and click-through rates. Discover the clever technique of adjusting your bids to your benefit and the smart way to maintain your spending within limits. We reveal some hidden gems on best utilizing the holiday season with budget recommendations and crafting holiday-specific ad campaigns.  Finally, we get into the world of Amazon DSP, providing insights on increasing conversion rates. Uncover the secrets of the optimal spend and timeframe for DSP, learn about bidding strategies for supplements, and also evaluate the effectiveness of Google ads. As we wrap up, we share some valuable tips on targeting long-tail keywords, setting and increasing bids, and making the tough choice between what ad types are top priorities. Tune in for these expert insights and make the most of your holiday season Amazon sales!   In episode 503 of the Serious Sellers Podcast, Carrie and Mina discuss: 00:00 - Black Friday, Cyber Monday, & Holiday Amazon PPC Strategies 00:13 - Amazon Prime Day Feedback 04:01 - Sales And Advertising Strategies for Seasonal Products 04:52 - Bidding Strategy for Holiday Shopping Events 10:53 - Split Testing for Main Images 13:57 - Holiday PPC Budget and Sponsored Campaigns 15:14 - Adjusting PPC Budget for Holiday Season 23:07 - Custom Images in Sponsored Brand Ads 26:53 - Running Amazon DSP 31:42 - Amazon Rank and Bidding Strategy 34:08 - PPC Strategy for TACoS and Keywords 35:09 - PPC Strategy for Improving Conversion Rates ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Today we're talking with Mina Elias from the Trivium Group and he's going to give PPC strategies for Black Friday, Cyber Monday and the holiday season in general. This and so much more on today's episode. Bradley Sutton: How cool is that? Pretty cool, I think. Not sure on what main image you should choose from, or maybe you don't know whether buyers would be interested in your product at a certain price point. Perhaps you want feedback on your new brand or company logo. Get instant and detailed market feedback from actual Amazon Prime members by using Helium 10 Audience Just entering your poll or questions and, within a short period of time, 50 to 100 or even more Amazon buyers will give you detailed feedback on what resonates with them the most. For more information, go to h10.me forward. Slash audience. Carrie Miller: Hello everyone, welcome to another episode of this Serious Sellers Podcast by Helium 10. I'm your host, Carrie Miller, and this is our TACoS Tuesday, where we answer all of your PPC questions. We have an expert guest who's going to help answer all of your burning questions, especially for the holidays. Today on our show, we have Mina Elias, and I'm so excited to have him on. He's an expert in PPC and so I'm going to go ahead and bring him on. Mina: What's up? What's up, guys. Carrie Miller: Thanks again for coming on live with me. I'm so excited you're here. Mina: I know. Thank you for having me. It's been a minute since I've done a TACoS Tuesday. Carrie Miller: Yeah, do you want to just introduce yourself a little bit, so everyone knows who you are, and a little bit about you and your agency. Mina: Yeah, my name is Mina Elias. I'm the founder of Trivium Group, which is an Amazon agency, amazon marketing agency. We handle pretty much everything on Amazon for brands. I started as a supplement brand in 2018, using Helium 10 religiously, of course. I grew and scaled that brand to over a million dollars. It's called MMA Nutrition In 2021, there was a very large demand for people coming to me saying please run my PPC and stuff like that. I ended up starting an Amazon ads agency. Initially it was just Amazon PPC. Now we do PPC, DSP, SEO, creatives, helping brands launch on Amazon all that kind of stuff. I actually worked with Helium 10 on their PPC course. If you are a member of Helium 10, if you haven't checked it out yet, you should definitely check it out. It is a full, thorough course. Me and Vince Montero did it together. It's like beginner all the way to advanced. It's everything that I do in our business for managing ads. I love sharing everything that we are doing and learning. We have about 150 brands under management, 80 people on the team. We're learning a lot every day and Amazon is changing. I know that it's hard. When I started out, it was very hard for me to know what's good and what's not good. I'm here to share my experience and then hopefully it benefits everyone. Carrie Miller: Awesome. Well, thanks so much. I have some questions prepared here for Meena that are more holiday oriented. This should be a really good episode. Here's the first question what is your Black Friday, Cyber Monday strategy? Mina: Cool. I love talking about this because on prime days and Black Friday, cyber Monday, I mean one wrong move and you could end up losing all of your profits. The reason I say this is because that happened to me multiple years in a row, at least two years in a row, where I was following the strategy of spend a lot of money on ads, do deep discounts and then you're going to sell four times more on Black Friday, cyber Monday or Prime Day. I did sell four times more, but I also spend way more and it resulted in me losing money or not making profits those days. There's two categories in which products fall. One category is they do very well in Black Friday, cyber Monday and Prime Day. I'm talking like expensive products, giftable products. You should know your product. If you don't, I suggest that you go into Helium 10 and you can see the performance historically of product sales over time, and I think Bradley did a video on this. It's on my YouTube channel, just Meena Elias. You'll find a video of me and Bradley and he uses X-ray and cerebro to show you historically how has this product sold and if you notice that certain products or you don't know if your product is going to sell a lot and you notice that there's a spike, then you're like, okay, my product might fall into that category of it's going to do really well Black Friday, cyber Monday. So if you're in that category, I'm going to give you the strategy which is leading up to Black Friday, cyber Monday or any Prime Day. You basically want to increase your bids. You know that you're going to do a deal, so you want to increase your bids and get as much rank as you can, because during Black Friday, cyber Monday, you're probably going to have to decrease it a little bit because you might not be able to handle the volume of the spend that's going to happen from all of the additional people coming in onto the platform. So you're initially increASINg your bids 30 days before you know you have a deal coming. The day of, you know the day before, I would say, and then the day of and then day after, you're going to lower your bids a little bit, probably I would say by 10%, nothing crazy and you want to check frequently that you're you know how much your spend is and you want to make sure that it's not out of control. There's also guardrails. I wouldn't do account level budgets, but if you have a software, you know you could do some sort of automation where it's like if you hit a certain spend in that day, then you know, lower your bids or your budgets by certain amounts so you're not overspending Again. Mina: The thing that I learned the hard way was, you know, I would, on average, sell $2,000 a day. The Prime Day came, black Friday, the 7th of Monday came, I sold $4,000, but instead of spending an average of, like you know, 400 to 500, I spent 1,500. And that extra 1,000 or whatever in profit that I was going to make because of the sales, it all went to ads and I ended up not making as much money or losing money. And you know why would I do that? When I'm just like selling more units and now I have to order, you know, more units faster. Now, if you're not in that category, what I would do is you need to have a very focused strategy on organic only. So 30 days prior to Black Friday, cyber Monday, you're going to increase your bids again, but the day before like, or maybe even two days before leading up to the day after those days, I cut my bids by 30%, and we do this across all the brands, so it's a significant cut, which essentially means you know if someone is clicking on your ads, you know they're probably like deep, they're not like window shopping or anything like that. They're probably on page three or something like that. And it's cool because you know people are going to, who are scrolling that much, might be interested in buying. And what I've noticed is, even by cutting our ads by 30%, they will probably our PBC spend will probably be more, like 10% more than what it usually is, but as a result we do get an increased amount of sales. It's not the same as if our bids were high. So we'll maybe sell 50%, 70%, 100% more than what we usually would sell in a day, but you know we'll have our ads spend the same and so all of that difference is net profit. Mina: And so you know, if your strategy is, if you're not the seasonal product, black Friday, cyber Monday type of product, you want to cut down by 30%. But if you are, then you're going to have a deal and you're going to probably only cut by 10%. Those perform exceptionally well for products like that. So we've had giftable products that were 45 and we brought them down to $35. We've had coffee makers that were $300 and we brought them down to like 260 or something like that, to 59. And that coffee maker, I think, did $70,000 in one day, wow, yeah, we had a card brand, a card holder, that did like a million dollars between both prime days. So when you have a giftable product, when you have an expensive product, something that people wait for deals to buy, you can make a lot of money and definitely utilize the deals that you know prime day deals or Black Friday, cyber Monday deals.And then one more thing that I didn't mention for both of those is if you do plan on like showing that you have a lower price 30 to 45 days before Black Friday, cyber Monday or Prime Day, increase your cost, your sale price and let's say you're a $30 product, bring it up to 35 and then, right before you can drop your price back to 30 and it will show that you have had the lowest price in the last 30 days. So, on top of like a deal, it'll show that you have the lowest price, or, if you don't have a deal, it'll show that you have the lowest price, which some people might think that it's a deal. That's essentially what we've been doing. And then another thing to consider is what are the things that you can do to improve your click-through rate during those periods which are going to be your sale price, your main image and your reviews? Those are the top three things that can influence your click-through rate. The higher the click-through rate, the more you're taking advantage of all that traffic that's coming in. Mina: And so, main image, the time to split test this probably now, because you have about a month until Black Friday, Cyber Monday. You know, with price testing, see how far you can go up right now before actually having a significant impact, because then when you go down you can have a deal and you don't have to go down as much. If you raise your price by 20% now and you notice that your sales and your profits are pretty much the same, when you do a 20% off in Black Friday, Cyber Monday, you're going to get all that much more profit because you're having more sales at the same price. And then, if you're at a 4.2 stars, do whatever it takes between now and Black Friday, cyber Monday to hit a 4.3, because once you hit the 4.3 and you have 4.5 stars, I've seen click-through rates go way up and traffic you know, paid and organic significantly improve. And just a note for everyone, higher click-through rates means lower cost per click, that's. I mean, I don't know why that's the case. My theory is that Amazon views higher click-through rates as better experience for shoppers and, as a result, they want to reward you and allow you to spend more money. So if you're looking for one way to get more free sales through organic traffic or more sales at a lower cost, through a lower cost per click, work on click-through rate. Carrie Miller: So would you say, to do the manage my experiments, to do split testing for those main images, or how do you usually split test? Mina: You know, manage my experiments has not been that reliable recently and I updated my main image and I did manage my experiments and I noticed that for one variation it said that the old one is better and then for one variation said the new one is better. So I said you know what? I'm just going to test putting the new one up and I know what my click-through rate has been the last month. Let's see what's going to happen the next two weeks. So I added the new image and click-through rate went up by a lot. Oh wow, yeah, I mean, and it was against kind of what manage my experiments said. So I think the ultimate way to split test is just, you know, use something like you guys have a poll feature right, yeah, yeah, audiences. So use Helium 10 audiences, get some preliminary data and then you know, if you feel a little bit more confident and you're like, okay, cool, like this image is definitely better than my old image, then go ahead and just like test it. Worst case your click-through rate goes down for a couple of weeks. No big deal, you can catch it pretty quick. I would not make any decisions until at least seven days because you need like one full week cycle so you can look at the average of the click-through rates before, average of the click-through rates after and then say, okay, you know, after it's definitely worse, because for me, Monday the click-through rate could be 0.4. Tuesday could be 0.28. Wednesday could be 0.43. You know what I mean. So that's how it just fluctuates. No one knows why. It's human behavior, you know. None of us you know behave in a predictable way Like you know, at least that predictable. So it's okay, like just let a full week cycle go by. Carrie Miller: Do you have some tips Like are there certain things like maybe if you have multiples in a package should you show all of them, or what are some kind of tips you have for those main images that you've seen, kind of better performance on the click-through? Mina: Yeah, great, great question. So for me, I think what I've seen is the sale, the selling points, like the, the USB, the selling point being visible and you showing that you're better than everyone else just from the main image. And so when I, when I put a bunch of you know like products next to each other, my competitors versus me, like I know that I'm looking for a product, not a lot of people take advantage of the text on their, on their boxes or on their products. So, for example, let's say you know you're selling like flip flops, the cloud flip flops, so you can have the flip flops and, and you know, in an angle whatever. Or you can have the flip flops put on top of a box, a fake box, and on that box you have two sides where you can write text and it says, like you know, the softest material on the market or whatever a hundred percent recyclable stuff like that, right, because you can have that text on the box that you couldn't have actually have on your package, and that box probably doesn't exist. You know you're probably shipping it in a, in a clear bag, but no one is going to pay attention to that detail and and you know, at the end of the day, they're going to get your your slippers. They're going to look this, you know they're going to look like slippers. Mina: So for me, my, my product, my electrolytes if you go look at it on Amazon, it's like shinier. There's text on the cap, there's like some different logos that show that actually don't exist on the bottle and when they do get the bottle it looks very, very similar. There's just a few things, and those few things those are the differences that when someone types in a keyword and they're looking, you know they're browsing, I catch their eye because I have, like some elements outside of the product that are eye catching and I have some text on the product that, like they're looking at all like this is an electrolyte powder, so this is an electrolyte powder with no sugar, with no carbs, and it has this and it's made in America and it's all of these things on the label and so they're like they're convinced to click on me without having to read like title or anything like that. Carrie Miller: Wow, that's amazing. Mina: Yeah, they're just心 restoring, etc. You have to get creative in that one, and so just think about what your product is and what are some elements that you can add around the product to make it pop. And then you utilize packaging with text to make your main image an infographic instead of a main. You know, like if you could make your main image an infographic? That's what I'm getting at. Carrie Miller: Very interesting. Okay, thank you for sharing that. That's a really good info. Okay, let's go on to the next question here. Let's see, I think you kind of asked well, this is for holiday season, so how should I adjust my PPC budget for the holiday season? So, in general, like you know Q4, there's more spend. What budget recommendations do you have? Mina: Yeah. So again like if, if, if you don't know historically how much your budget goes up by, what I would do is I would go, I would go into helium 10 and I find the increase in sales you know from my competitors and I would probably budget 50 to 100% like growth in my ad spend based on what I'm seeing. So let's say my competitor goes from selling 100 units a day to 200 units a day during during that season. Then I'm going to take, you know I'm spending $1,000 a day on ads. I'm going to go to 1500 or max 2000. That's kind of my range of of increase in ad spend and I'm obviously going to do it slowly and make sure that my revenue is growing, you know more, so that I'm left with net profits. So that's another point is to make sure that you are tracking your net profits. So net profits is your sale price minus your Amazon fees, minus your cost of goods sold, minus your advertising you know advertising spend and then obviously refunds and reimbursements take that into account and that's your net profit. You know, on Amazon, excluding, like your own, like cost, you know VA's, whatever, that kind of stuff. So make sure that you're measuring that because that's the, the like, the true number of, like how much you're taking home. And as that number, you know, is increASINg, you can increase your, your ad spend. And you know, hopefully, because at the end of the day, like I don't care about selling three times more in Q4. And then you know, my net profits the same. Mina: I'd rather sell four times less and have the same net profit because it's easier on my cash flow. So that's how I would. I would adjust my budgets Now. If you have historic data and you understand how your sales perform, then you can do it based off of your, your sales growth. Again, if, if you're like, not your spend growth but your sales growth, so if your sales have historically gone up by 80%, then I'm I'm, you know, going up by 40 to 80% on my ad spend. I'll start by going up 40% and then notice how much my sales went up, cause if I start going up by 80% and my sales are on the by 60, I'll scale it back down to 40. Because, again, I want to keep that gap big enough so that I'm making more profit, taking more money home. Carrie Miller: That's a really good point. Yeah, profitability is the most important thing at the end of the day. Yeah, another holiday specific one. What are some strategies for creating holiday specific ad campaigns and promotions? Mina: Yeah, so this is. I mean people are not going to like this answer, but every single time I've tried to create anything that's holiday specific has not turned out well. So sponsor products ads work amazing. Every time I start, I try doing a holiday sponsored brand, which is you know the Christmas tree with the products surrounded and you know that kind of stuff like Christmas vibes, I don't know what it is. My theory is that people on Amazon see that as an ad and they're like I don't want to click on an ad but they see sponsor products as like a very like organic thing and they're like oh, I didn't even know that it was an ad so. And then I've tried it with DSP too, and that one was painful because we have to come up with like 16 different sizes for each creator. Carrie Miller: Oh, yeah, yeah. Mina: And so we tried a lot of it and it did not outperform regular you know our regular standard ads so I wouldn't worry too much about you know. Creatives for holidays, okay. Carrie Miller: I've. We've got a lot of questions in here, so I'm going to start pulling up some of these questions from the audience. Um, rick, I hope you said your name right. What is, or what are your rules to stop sponsored campaigns when a keyword does not perform as desired? Mina: Okay, so usually, if I'm, if I'm trying to be aggressive and grow, it is about the same price as my product and no sales. So if I have a $30 product, if I spend $30 in no sales, if it's an auto broad phrase or expanded ASIN, I'm adding it as a negative. If it's an exact, I'm lowering the bids and I'm going to lower the bids consistently until they either stop spending money or they're profitable. But more than likely, you know, they're just going to stop spending money. But I'm just giving it a chance to be on page four and if someone finds it and clicks on it, they're likely to convert. So that's, that's my strategy. If I'm going aggressive, if I'm trying to be conservative, it'll be 30 to 50% of my sale price. So if I have a $30 product, anywhere between 10 to $15 and spend and no sales, then I'm going to add it as a negative or positive. Now, if you notice that there's a lot of those and if you notice that you you know you went in and you're like, okay, cool, $15 and spend in no sales, I'm going to add it as a negative or lower the bids and you do that and you're left with very little and you feel like you know, like it's not your sales, your sales are not there. You probably have a conversion rate problem. So your problem is more yes, kill the bleeding. So $15 and spend no sales added as negative. Stop spending money on it. Mina: You know you can't help it, but focus on your. You know, with your current ads being the same, that your TACoS like gets cut in half by you doubling your conversion rate, because then from there you can start removing some of the negatives and retesting them, or just taking the negatives and relaunching them in newer campaigns and seeing if they're going to be able to get it, and then you're going to perform Cause. A lot of times it's like a balance between conversion rate and ad spend. So here at this ad spend, you know, and this conversion rate, I'm fine. Now, like you know, this conversion rate, now I'm not profitable. So when my conversion rate goes up, I can spend a little bit more. Conversion rate goes up, I can spend a little bit more. It's like a balancing app. Carrie Miller: That's a really good point. You know that. You know you got to look at your listing too. Is it the most optimized, or your images the best they could be? I mean even just your main image, the way you were talking about. You know adding those different things on the packaging, that's um. You know little touches that make a huge difference. So that is really good. You know not all. You know you can negative the keywords, but then you know they might not be bad forever. So it's really good. Mr techie says, PPC strategy help required. Selling a product in Indian market and then I launched it in the US Market. Have 60 plus feedbacks. My ACoS is 150%. I was running exact match, but conversion rate is negative 7%. Mina: So not sure what the question is, but yeah, yeah, can you, can you clarify the question? And then I mean, if your conversion rate is 7%, I mean ACoS really doesn't matter to me Tell me what your TACoS is. That's like maybe gonna be a little bit more indicative. Tell me what your, you know your margin is and what your TACoS is and what your conversion rate is like overall on the listing and I can maybe help you a little bit better. But I mean, if you're, if you just launched, it's more than likely your conversion rate is low. Having 60 plus Feedbacks or reviews, I'm assuming, is not enough. Also, running exact match alone isn't great. You can run broad phrase and exact and auto and expanded ASIN and whatever is working. You know you can keep that and whatever is not working you can pause it or add it as a negative. Mina: And the goal is to you know, across all the different Add types that you have match types and all that kind of stuff, to find just a bunch of winning keywords. You start off, let's say, with a hundred dollars a day in budget and you know you launch a hundred dollars a day worth of ads and maybe ten dollars of those ads are profitable. So the other 90 you're gonna kill and then launch a new 90, and out of that 90 there's 10, and so now you have 20, that's working, 80. That's not working, you know. Kill that 80, launch another new 80, now you have maybe 30, and you know, and so on, and so you're just trying to stack up like More keywords that are profitable and they're working, and then kill the ones that you tested but didn't work out, and again, all of them will work better if your conversion rate is higher. Carrie Miller: Yeah, that's a good point. I think he said something else a little bit. I've already spent over 3,000. My sales are around 1800 through profitability, though Profitability is very low. So I think you kind of gave some good advice there. So so let's see. Bradley has a question. He says are you 100% of the time doing custom images for sponsored brand ads and if so, what kind of images are working well? Mina: Okay. So the one, the one image that I've seen perform really well and yes, I am doing custom images for sponsored brand 100% of the time the one image that I'm seeing work really, really well is Like something like social proof. So people that are on Shark Tank, people that you know, were like featured on, like there was a creative one where it was like the product and then like put on the cover of Forbes, you know, like with a magazine of Forbes, like next to it. We've seen like stuff done with an influencer, like really big influencers Hillary, dove, Halle Berry, you know who are like celebrities. So social proof is what I've seen Works incredibly well and you have to do it in a way where, like it's, there's no like text, so you can't just do like a bunch of like logos and stuff like that. I don't think they're gonna allow that, but that is what I've seen works best. Everything else has worked kind of Okay, you know, like similar sponsor brands in general and you know I hate to say this, but sponsor brands in general, they seem to not perform that well. They seem to just spend more money and not generate sales. So I'm a hundred percent an advocate for sponsor brands for your own branded search terms. But the second that I start going into like sponsor brand for other keywords. What I notice is it's like the people are clicking on sponsor brand and sponsor products, spending money and not and it's not generating any more sales. And we've tried it where our organic and sponsored is low. So there's. You know there's no chance they're coming into our listing and we try and run a sponsored brand and They've. They've done Okay, they haven't done great. Carrie Miller: That's interesting. Okay, the next question how you mentioned in one of your videos that you use same keyword in multiple campaigns, does not, does that not cannibalize the keyword? Mina: Yeah, so the only time I'm using the same keyword in multiple campaigns if they're if the match types are different and it does not cannibalize, and I'll explain why. So when you have a keyword in broad, that keyword triggers 50 different searches, 50 different search terms, right, if it's in phrase, it triggers 20 and if it's an exact it triggers one, and then these are, just, like you know, rough numbers. So it let's say that you know you have the same keyword in broad phrase and exact, this keyword in broad is gonna show one of 50 times. Now, if you have a hundred dollars a day budget in that campaign and a one dollar cost per click, that that means that it's gonna show across those 50 keywords twice per keyword. You know you're gonna. It's gonna, you know, be two times per keyword in 24 hours. And then you know for for the, the like phrase, it's gonna be five times per keyword and then for the exact, it's gonna be whatever, however many times, you know a hundred times for that keyword. That's, if you reach a hundred dollars, they and spend, and so you add that up, right, two times, five times. You know, and let's say, 20 times in 24 hours. They're not gonna compete with each other like there's there's so much time in the day. An ad could be showing up, you know, every minute. So it's like there is. They're usually in different match types, not gonna compete, and if they do happen to show in different times, from my understanding the the one that has the highest bid is the one that's gonna show up. So it's not a big deal. I don't think they compete. I just think like, statistically, you have something that shows up twice in 24 hours, five times in 24 hours, 20 times in 24 hours. What is the chance of them running into each other? Carrie Miller: Yeah, that's true. Okay, so Jeffrey asked what's the minimum amount of Spend needed and the minimum time frame you recommend for running DSP? That's a really good question. I've had this question a lot recently. Mina: Yeah. So I would say 2000 a month is would be the bare minimum and that's just kind of enough to cover like some loyalty or retargeting campaigns. And the minimum like in the first 30 days, that's when you're still getting data, and then in the second 30 days, that's when you're starting to optimize. So within 60 days you should start seeing like the true results. So I would say the minimum at spend would be 2000 and then the minimum you know amount of time should be 60 days, and then 60 days that's if you're like running it with someone, that's like experienced and they know what they're doing. If you're doing it yourself, it's probably it's gonna be longer. You know more, like 120 days because there's a lot of things that you have to tweak to get it Right. But yeah, I mean it doesn't have to be a lot of ad spend. I think you can get retargeting down with 2000. You just have to figure out which Placements work the best. So for me it's been usually Amazoncom, desktop, mobile web and mobile app. Creatives has been responsive, e-commerce has performed the best, and then audiences are Like sometimes 30 days is enough, 30 days retargeting. Sometimes you have to go with like 60 days retargeting. So it just depends on how many people are coming into your listing. For an audience to be created on DSP, you need at least a thousand Unique visitors a month to create an audience awesome. Carrie Miller: Okay, the next one is how are you using the bidding strategy for supplements and are you getting good results? Mina: First for supplements, the way that, like I work, from long to long, tail up, like from from long, like long term, like um, low, low search volume, all the way up because lower search volume are easier to win. And so my strategy is, you know, going to helium 10, I put in my, or I go into, like you know, the search results on on Amazon type in my main keyword, open up X-ray. I pull up the top 10 competitors, launch them in cerebro. Then I set up some settings, so I would say like a minimum of 500 searches a month, minimum ranking competitors seven or eight out of the 10. Um, and then maximum position, 60. Um, and so now it's showing me keywords that are relevant to most of these competitors with decent search volume and they're not ranked a super low. And then from there I have my core list and I take that core list and I start launching. Mina: I launched the big ones initially just to get relevancy and to get a lot of indexing for for a lot of different keywords. I'll watch this broad phrase and exact, but I start with the lower search volume keywords and I put them five in a campaign, one in broad, one in phrase, one in exact, and I'm gradually launching them and I start with a bid that's lower or around the suggested bid. Sometimes the suggested bid is $5. So I'll just start at you know, a dollar or $2. Anyways, and then I can always inch my way up, and so from there I wait and I, you know, I spend and I see what's going on. And then I start inching data up based on like, what's getting um, impressions, um, and obviously, if there's anything that's performing well, I'm spending a little bit more money on it. And I'm basically trying to start like I'm casting a net at the bottom and then coming up, up, up, up, up, until it starts like catching some people and instead of like spending up here, and then I'm like, damn, like this, spending too much money, it's not profitable, and lowering the bids. Mina: I started the bottom and work my way up and then, as I stack the, the long tail ones, it's easier to launch the bigger ones Because they're going to be more costly, but they'll balance out because they they will drive a lot of traffic, but you should have like a decent amount of sales that are profitable coming in first and then then it will work a lot better than if you just start with the broad keywords Um and yeah, and that gets me pretty good results. We're like looking for negative keywords very frequently, making sure that any keyword that spends a certain amount of money with no sales, is added as negative, like if it's an auto broad phrase or expanded ASIN, um, and then all any keyword that's like underperforming bids are lowered. And we're constantly launching new keywords and testing new keywords out. So, going through the search term report, um, you know, twice a week identifying any search term that converted profitably that we're not currently running. I'm not negating it or anything, I'm just taking it out, putting it in its own campaign in different match types to try and double down on those keywords. Carrie Miller: Awesome, all right. Next question Are Google ads still effective? Mina: Yeah, I would say Google ads are still effective. Definitely. I think you're trying to drive cold Google ads to Amazon because you have a lack of attribution. It's very hard to optimize. I wouldn't necessarily put my money there before maximizing uh, PPC and DSP. Carrie Miller: Can you elaborate a little bit more on this strategy for a rank? Do you have to put in specific keywords on your Google ads in order to rank on Amazon for those, or does it just sending Google traffic allow all your keywords to increase an organic rank, Like what? What is the strategy for that? Mina: The strategy is individual keywords. So it's like we'll set up a keyword, uh, in its own campaign and we'll drive traffic to Amazon and we're noticing that the rank of that keyword for us organically goes up and we're tracking it in the search query performance report, um, in terms of like all of everything ranking higher. That works well when we're using influencers. So we've done a strategy where we've hit up a bunch of influencers, like I'm actually going to do this for my new product that I'm launching, um on Amazon. It's like a new, it's like a packets version of my electrolytes, but basically I'm giving it away to a hundred different influencers and what we've seen is like brands that have done that that they've given it away to influencers on Tik Tok and they've like posted about it and made good content. And then people are like looking up the brand name and looking at it on Amazon, like that's really helped improve organic rank across the board. Carrie Miller: That's amazing, thank you, okay, so what's the best way to choose initial bids? Mina: Yeah, so start with suggested bid, you know, and if the suggested bits too high, just start lower and then work your way up. There's like no science behind this. Um, you're never going to nail it. You're just going to start somewhere and then you're going to have to optimize it. You're going to have to optimize over time until you hit the you know, the sweet spot. But I would rather you start lower and work your way up, because if you start higher you're just spending a lot more money faster. Carrie Miller: All right. Next one should broad and phrase match be used in campaigns throughout the product lifetime? I think is what that is. Mina: Product. Okay, so should broad and phrase match type? Yeah, broad and phrase match types should be used forever. They're like different types of keywords. So you have one keyword and you have different match types and those different match types perform differently. So you know, it's like. That's just how it is. Like you can have a electrolyte powder broad, electrolyte powder exact and electrolyte powder broad could do amazing, because inside of electrolyte powder broad there's 40 keywords. You've negative 10 of them that are not doing well, and then there's 30 of them that are doing good, you know. And then electrolyte powder exact is just that one keyword and you know you've optimized the bid as much as you can and it's doing okay, but you know it's spending too much money and not an ecosystem is high, etc. Etc. So you should always use phrase and broad. Yeah. Carrie Miller: Awesome. Okay, and we have some continuation from the one earlier who had 150% ACoS negative 7% conversion rate. He said TACoS are 125%. Current sales two orders a day. Category gift bags. I need PPC strategy for the current situation in helium 10. I see my rank is poor for major keywords. I am tracking. Mina: Yeah, I mean this is. It looks like to me it's more likely a conversion rate problem. When I see TACoS that high, I mean it's not going to be your, because if your TACoS is that high, then great like, pause all your keywords and only keep the ones that are profitable. And if there's like, if the ones that are profitable aren't even making you two sales a day, then yeah, I mean you have a conversion problem. So it because if you fix your conversion rate, then your 125 TACoS could become 50% TACoS and then you'll have more opportunity to get you know, launch more keywords and some of them be more profitable, which will drop your TACoS even further. But it seems, as of right now you're, it's probably a conversion rate problem. Carrie Miller: Yeah. Mina: Sorry, let me just say okay, while you fix your conversion rate, what should you do for PPC? I would say go after a bunch of long tail keywords, start with a very low bid and work your way up slowly and try and catch some profitable keywords. That's, that's all you can do. There's not much else that you can do, right? It's because then, the day you're launching different keywords, you're testing different keywords, some of them need to convert and it's, you know, it's up to your conversion rate. Carrie Miller: Awesome. I think that's actually the last of the questions here, so and we're about, you know, almost at 40 minutes, so we've definitely had a pretty good episode here. So thank you so much for joining us on this live. We really appreciate you coming and giving all this expert advice. I think you just dropped so much information here, so many good tactics that people can start taking into, especially these holiday season times, to help, you know, maybe not overspend and to be more profitable. So thank you so much again for joining and we'll see you again, hopefully another time on TACoS Tuesday, and we'll see you again. Mina: See you later, see you soon, thanks guys. Carrie Miller: Bye everyone.

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Chris Shihadeh (Founder & CEO of Skylab Digital) discuss: - What is Direct Response Marketing and how does it work? - 4 Phases of Direct Response Marketing (Design, Launch, Scale, Optimize) - UGCs & Split Testing - What are the top 3 industries Chris works with? - How Chris helps his clients achieve their marketing goals - Team Building (A, B & C Players) - Skylab Digital and their Data Driven Approach Follow Us: OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault INSTAGRAM: https://www.instagram.com/offervaultmarketing/ TWITTER: https://www.twitter.com/offervault LINKEDIN: https://www.linkedin.com/company/offer-vault/ Adam Young: RINGBA: https://www.ringba.com FACEBOOK: https://www.facebook.com/ringba INSTAGRAM: https://www.instagram.com/adamyoung/ TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist Harrison Gevirtz: INSTAGRAM: https://www.instagram.com/affiliate/ LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/ Chris Shihadeh: SKYLAB DIGITAL: https://www.skylabdigital.com/ INSTAGRAM: https://www.instagram.com/cshihad/ LINKEDIN: https://www.linkedin.com/company/skylab-digital/

What is split testing, and where in your online business is it best to practice?Welcome to the 75th episode of The Growth Booth Podcast, a show focused on supporting budding entrepreneurs and established business owners alike, towards achieving lifestyle freedom through building successful online businesses.Join Aidan as he tackles how split testing can turn your business into a conversion machine and lists down his top 10 recommendations of which aspects you can split test best.Whether you're looking for step-by-step strategies to start building an online business, simple game plans to grow your business, or proven lifestyle freedom frameworks, you're in the right place.Stay tuned and be sure to join the thousands of listeners already in growth mode!Timestamps:00:00 Intro01:04 Understanding Split Testing03:06 Tip 1-307:48 Tip 4-511:42 Episode Sponsor12:10 Tip 6-815:54 Tip 9-1019:22 Iterative Split Testing21:33 OutroLinks and Resources Mentioned:Float Hosting - https://thegrowthbooth.com/floatVisual Website Optimizer - https://vwo.com/Google Analytics Tool - https://analytics.google.com/About Our Host:Aidan Booth is passionate about lifestyle freedom and has focused on building online businesses to achieve this since 2005. From affiliate marketing to eCommerce, small business marketing to SAAS (software as a service), online education to speaking at seminars, the journey has been a rollercoaster ride with plenty of thrills along the way. Aidan is proud to have helped thousands of entrepreneurs earn their first dollar online, and coached many people to build million-dollar businesses. Aidan and his business partner (Steven Clayton) are the #1 ranked vendors on Clickbank.com, and sell their products in over 100 countries globally, as well as in 20,000+ stores across the USA, to generate 8-figures annually.Away from the online world, Aidan is a proud Dad of two young kids, an avid investor, a swimming enthusiast, and a nomadic traveler. Let's Connect!●  Visit the website: https://thegrowthbooth.com/ ●  Follow us on Facebook: https://www.facebook.com/aidanboothonline ●  Let's connect on Instagram: https://www.instagram.com/aidanboothonline/ ●  Subscribe to our YouTube Channel: https://www.youtube.com/c/TheGrowthBooth Thanks for tuning in! Please don't forget to like, share, and subscribe!

Welcome to the next episode in our Subscription Think Tank series!In this episode, we'll be interviewing Andres Glusman, CEO of Dowhatworks, to discuss the science behind split testing, and how subscription businesses can test and iterate quickly in an ever-changing digital world.Listen now to discover:How to be efficient with split testingCommon misconceptions about split testing, the truth and the mythsThe importance of agility, automation, and tech flexibilityWhat data Andres recommends gathering to make the most out of audience insights Why Andres believes it's crucial to learn from other industries

Do you split test? How do you do it? What kind of things do you split test and what do you do with the data? These are some of the questions we answer in this conversation with the awesome Matt Bacak about taking split testing for email marketing and taking it to the next level. Are. You. Ready? SOME EPISODE HIGHLIGHTS: (0:12) Join our FREE Facebook Group.(3:15) Does Matt really make animals out of paper?(7:23) Split testing vs optimisation.(10:52) Testing is like a game - can you win?(11:34) What should you split test?(18:23) What is radical testing?(24:29) Examples of radically different split tests.(28:41) Tracking and managing data for split testing.(35:19) Be better than you were yesterday.(41:21) How to connect with Matt Bacak.Split testing vs optimisationA lot of marketers say they split test. But what most people do, in Matt's opinion, isn't split testing - it's optimisation. A direct-response copywriter, for example, might 'split test' two different headlines. But if you're only making slight variations, that's an optimisation technique. So according to Matt a lot of marketers are 'optimisers' rather than 'testers'. When Matt talks about testing, he means trying things that are radically different. For example, different angles, variations, or offers - such as a beautifully designed page created by a graphic designer vs a basic, ‘ugly' one created by a direct response marketer.Testing is like a game - can you win? To Matt, split testing in email marketing is like a game. Can you 'win' against someone else or yourself? Testing is closely linked to increasing profits, and Matt doesn't go one day without split testing anymore. He'll often run tests that 'fail', where the thing Matt thought was going to work doesn't. But he'll still gain knowledge and get answers to the question he asked himself on a particular day. Matt's been doing email marketing for 25 years. And this is how he makes it fun - by testing radically different variations. What should you split test? We asked Matt how he comes up with ideas. And a recent test Matt did was around trying to work out who out of some big-name players has better study points when it comes to webinars. Typically, when people find something that works, they tend to repeat it several times. In fact, as a rule of thumb, Matt starts paying attention if he sees something 3 times or more. Because that means the thing works. So, as an example, he decided to test a few options he'd seen for the 60-minute webinar reminder email against each other.And every time Matt tests, he'll learn something new. He likens testing to driving down the road at night time. You may know the destination, but you can't always see what's in front of you until you shine your lights on it. And when someone shines a light through something they're doing, Matt feels compelled to pay attention. In fact, Matt even looked at what type of emails the US presidents send. And a fun fact he shared is that President Obama had 25 people on his split testing team while he was in office! So for Matt, split testing is all about shining the light brighter on the things that get repeated often. He'll monitor people who are hard to beat because they're the ones on his radar - the ones he's paying attention to. And he'll always test things that are already proven to work. What is radical testing?We asked Matt to tell us more about the idea of radical testing. And he explained that the...

Tom is taking a week off to care for his ailing German Shepherd. This week we will be doing a "Best of" series featuring highly rated previous episodes. Today's episode is Ad Tracking and Split Testing. *** Jason Feifer is here with us and let me tell you first why I don't like him. The guy is such a great storyteller, he sucked me into watching or listening to a 42 minute podcast on elevator history. He sucked me in. I couldn't couldn't stop listening to it, but he is the Editor in Chief of Entrepreneur Magazine. And he's the host of the podcast Build for Tomorrow, which I think was the podcast he sucked me in on, which is about the things from history that shaped us and how we can shape the future. Screw The Commute Podcast Show Notes Episode BO003 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 04:45 Tom's introduction to Jason Feifer 09:00 Writing a novel with his wife 13:32 How do family businesses fair in this 19:34 "This is impossible" are the three most dangerous words 24:41 Mixing story telling with the past and future Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Build For Tomorrow - https://pessimists.co/ Build For Tomorrow podcast - https://podcasts.apple.com/us/podcast/build-for-tomorrow-formerly-pessimists-archive/id1104682320 Mr. Nice Guy book - https://www.amazon.com/dp/B079DVZTQS/ Internet Marketing Training Center - https://imtcva.org/ Related Episodes Jeff Herring - https://screwthecommute.com/407/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Tom is taking a week off to care for his ailing German Shepherd. This week we will be doing a "Best of" series featuring highly rated previous episodes. Today's episode is Ad Tracking and Split Testing. *** Screen capture video is something that I'm pretty sure you'll want to embrace after you see all the cool stuff it will do for your business. And the very last segment is how I make really big money with it. Most people understand a basic screen capture. That's where you pretty much take a picture of what's displayed on your screen. You can even do it on cell phones by pressing a certain button combination. That's not what I'm talking about here. It's similar, but definitely not the same. Screw The Commute Podcast Show Notes Episode BO002 Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 03:15 Tom's introduction to Screen Capture Video 06:04 Employee training 06:51 Tech support 07:35 Customer support 09:48 Making and selling products 12:43 Affiliate sales 15:11 Grab streaming videos from anywhere 16:43 Create content for membership sites 18:07 Software to use 19:45 Making BIG money Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar – It's the second webinar on the page: https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ How To Use A Shopping Cart - https://www.HowToUseAShoppingCart.com Kick Start Cart - http://www.KickStartCart.com Copywriting901 - https://copywriting901.com/ Sonix video - https://youtu.be/VmPtVuke0OE Sonix link for 30 free minutes - https://sonix.ai/invite/qgzogvk Funny Fake Text Message Creator - https://youtu.be/8Ye6vj4JqLA Headline, subject line and title creator - http://tinyurl.com/q8gdzdb Screen capture software options - https://www.premiumbeat.com/blog/best-screen-capture-software-for-different-budgets/ Internet Marketing Training Center - https://imtcva.org/ Related Episodes Gene Ehmann - https://screwthecommute.com/135/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.  

Tom is taking a week off to care for his ailing German Shepherd. This week we will be doing a "Best of" series featuring highly rated previous episodes. Today's episode is Ad Tracking and Split Testing. *** This is how people get rich. If you put 10 ads out on the Internet and only one of those was bringing in paying customers, wouldn't you want to know which ad that was? Well, today's episode, about ad tracking and split testing, is going to teach you how to get those exact answers so you can maximize the sales from everything you do and minimize the losses from ads and promotions that aren't working. Screw The Commute Podcast Show Notes Episode 133 Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 04:15 Tom's introduction to Ad Tracking & Split Testing 06:15 Ad Tracking 15:51 Split Testing or A/B Testing 18:41 What are things you can test? 21:33 You need good tools 30:05 Buying traffic 32:11 Miscellaneous tips Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar – It's the second webinar on the page: https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ KickStart Cart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Internet Marketing Training Center - https://imtcva.org/ Related Episodes Shopping Carts - https://screwthecommute.com/10/ Paid Traffic - https://screwthecommute.com/127/ Jacqueline Whitmore - https://screwthecommute.com/132/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

In this episode Nat talks about how to split test different pieces of content that performed well and tweak the creatives of your marketing. Discover: * Split testing content * Testing new creatives * Being a practitioner of your marketing Join our FREE Copywriting Community here: https://cruellascrew.natashastarcheski.com/facebook If you are looking to hire trained Chat Specialist teams to sell your program over chat or book qualified sales calls, apply through our website and setup a call to see if we can help you. Apply here: https://apply.thevirtualassistants.co/start Instagram: @natashastorm_ Facebook: https://www.facebook.com/natashastarcheski 

Alex and Tom join Tessa to talk all about landing pages for part 1 of the first TLE team episode of 2023!Key points:- What is a landing page?- What is the most important part of a landing page?- What should you not do/what should you do on a landing page?- PPC - Google Quality scores The Advisers Assemble podcast is brought to you by the team at The Lead Engine who specialise in lead generation for financial advisers.

This episode is about inner child work, limiting beliefs, overthinking, self-compassion, regrets, anxiety the subconcious mind. I help people to find their purpose, build confidence in themselves and realize their true potential. Check out my free training: https://www.thinkernick.com/training Please subscribe! ❤️ https://cutt.ly/IRthLyq We upload videos Every Week!

In this episode I'm joined by Klaviyo Gold Master partner Anna Skaroupka from Email By Design.  Anna shares her tips for how to get more email subscribers on your list and then what to do with them once you have them!  We discuss how often to email your list and the must have email automation campaigns every eCommerce business needs. We deep dive into welcome sequences including how many emails they should have and what each email should contain. Anna shares some juicy tips for increasing your email open rates and how to split test different subject lines. This episode is a must listen for anyone wanting to generate more revenue with their email marketing.  Use code “Unstoppable” to save 10% on Set Up Services or Training Hours with Email by Design. Episode Highlights: Is Email Marketing still relevant [01:49] The reason why Email Marketing is powerful [02:37] Why choose Klaviyo [03:42] Must have automations for eCommerce store [06:03] What to email on your list [13:39] Tips for Email Marketing [21:04] What is Split Testing [22:45]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

This week, Behrouz talks about the importance of split testing and which areas of your business it could benefit. If you have a business doing $1M+/year and want me to help you scale it to $50M+/year, go here: https://entrepreneurcorner.com/ Like the podcast? Don't forget to subscribe to our channel and follow us on Facebook, Instagram, and Twitter for more great tips and other useful content! LinkedIn: behrouz-moemeni Twitter: BMoemeni YouTube: Behrouz Moemeni TikTok: @behrouzmoemeni Instagram: @behrouzmoemeni

In today's Audio Episode #950 of the "Digital Pratik Show, "Digital Pratik delves into the importance of split testing your content in order to improve its effectiveness. He explains what split testing is, how it works, and the benefits it can offer." Did you find this episode valuable? Then you gonna love my new book as well :) My book will show you the harsh reality & practicalities when it comes to having a practical mindset for growth in business & your overall life. Book name is "24x7x365 EveryDay PracticaLity" which is like a daily dose of PracticaLity in so many areas of an individual's life. This is a collection of the most Practical ever answers to so many questions of today's generation trying to achieve their goals in life. The reason why the name of this book is 24x7x365 EveryDay PracticaLity is because I have been living & breathing it since the past 12 years of my own life & I sincerely believe that this book can be read anytime, anywhere by anyone who is trying to live an amazingly, extra-ordinary, JorrDaar life with zero/minimum regrets! I believe this is not just a book you will read. It's a MINDSET you should have 24x7x365. You can learn more about my 1st ever book here: https://digitalpratik.com/book • • • About Digital Pratik: https://digitalpratik.com/about Listen to all 900+ podcast episodes on Spotify: https://digitalpratik.com/spotify Join my Inner Circle Mentorship: https://digitalpratik.com/jdic Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik --- Send in a voice message: https://anchor.fm/digitalpratik/message

No one wants a bag of crap on their doorstep. If you're thinking about email marketing in the wrong ways, you're essentially delivering bags of crap to people's virtual doorsteps. No bueno. Luckily, we have the Senior Manager of Client Solutions at iContact, Hank Hoffmeier, on the podcast to talk shop with CEO and Little Bird Momma, Priscilla McKinney about the top things people are doing wrong with email marketing. Your hazard lights will be flashing. Your red flags will go up left and right. More than a few lightbulbs will go off.  After all, you don't know what you don't know. Do you have a thing or two to learn about: Automation? Segmentation? Split Testing? If your answer was yes, yes, and more yes then you're not alone. The world of email marketing is constantly shifting. We all have to keep our eyes and ears to the ground. Hank's bottom line? Simplify everything. Don't overthink it. There are certain things that need to be checked off your list, like email authentication, sender policy framework (SPF), and Domain Keys Identified Mail (DKim). But there are also important strategic elements to consider, like a cadence that works for your audience (not for you!), and providing value with each and every email. As Hank says, “Stop thinking about it from a marketer's perspective.” You have to think about email marketing from your client's point of view.  For more from Hank, download his freemium 501 Examples of Good and Bad Subject Lines. Shoutout to our sponsors Fieldwork and CloudResearch! If you're ready to get your social media act together, you might consider our 12-week Social Influence course. We would be happy to discuss what digital transformation could look like for your team!  On the hunt for powerful content marketing and strategy resources? Come under our wing.

Will Critchlow, CEO at SearchPilot, joins me on this live recording of The Business Storytelling Show to discuss split testing in SEO. We cover: What is split testing in SEO? How do you do it? How common is this strategy? How to get started and more... Join us. Learn more about Search Pilot here: https://lnkd.in/gykicFz --- Send in a voice message: https://anchor.fm/ctrappe/message

"Addressing prices once every year or two isn't going to work anymore."You've probably already invested time testing and analyzing your sales funnel, but have you ever tested your pricing? How did you determine the pricing on your site? It was a best guess, right?With all the changes in the last year - iOS & FB, supply chain disruptions, inflation - pivoting to a margin focus is so important. The days of just focusing on the top line are over.In today's episode, we learn from a price testing expert if you should optimize revenue and profit for the traffic you have by split testing your pricing. Its not right for everbody, and its more than just prices. It's shipping, returns, discounts, subscription savings, etc. There may be a lot of low hanging fruit.We're joined by Drew Marconi, CEO of Intelligems, a price-testing and margin optimization product for e-commerce brands. Prior to starting Intelligems, he built Dynamic Pricing systems at Via Transportation, and was a manager at McKinsey & Company beforehand. He has a degree in Economics & Education Policy.Show LinksIntelligems - A/B Test your pricing on your Shopify store.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Today's episode is all about split testing. My favorite subject. :)If you could split test 4,317 variations in the time it takes your competitors to perform one. Then you can win faster, and money loves speed. Today's guest Scott Zetlan, founder of Visiopt drops some serious split testing knowledge.To learn more about how Visiopt can help your business visit:  https://visiopt.comWe also discussed Eugene Schwartz and his invaluable book, Breakthrough AdvertisingBrought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels upsells, and direct response copywriting so you can maximize profitability and scale.   - - -   Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

Most business owners would agree that data-driven decisions are preferable, so why then are we all overlooking split testing when making design decisions? In this episode, we talk through seven interesting split tests and the implications of their results. With one big caveat: there are no best practices...Show LinksGoogle OptimizeTuffy Rhodes' 3HR Opening DayBaymard - Readability: The Optimal Line LengthCharacter counterSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

You can subscribe, rate, review, and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast .  0:34 When you try something new, the idea or concept is already new and unknown, so reduce as many of the other unknowns as you can. 1:14 In order for clinical studies to show statistical significance for the compound being studied, they have to eliminate as many variables and unknowns are possible.  3:05 When launching a new side hustle, the idea itself is already a huge variable.  3:27 "How to Do Free Market Research Leveraging the Power of Amazon, Google, Facebook, YouTube, and More"- Episode 55 of the Unleash the Awesome podcast with Dave Gambrill https://gambrill.simplecast.com/episodes/how-to-do-free-market-research-leveraging-the-power-of-amazon-google-facebook-youtube-and-more . 3:58 I use Kajabi to host my online courses because their platform has been around for over 10 years, has processed billions of dollars in transactions, served millions of students, and we know it works. That's one variable I don't need to worry about. https://gambrill.com/kajabi . 6:24 "Using the Power of AIDA in Your Marketing" - Episode 18 of the "Unleash the Awesome" podcast. https://gambrill.simplecast.com/episodes/using-the-power-of-aida-in-your-marketing . If you want some additional help with your copywriting, check out the book "Copywriting Secrets" by my friend Jim Edwards. https://gambrill.com/copysecrets . 9:20 Sometimes changing one word in the subject line of an email dramatically increases the open and click through rates.  9:45 Once you reduce the variables, launch, and get success, then you have a new "control" to compare your next change to.  Want some help deciding what tech tools to use in your business? Check out Tech Tools Tuesday.https://gambrill.com/ttt . Come join the conversation in our communities... Digital Marketing Mentorship with Dave Gambrill Facebook Grouphttps://www.facebook.com/groups/dmmdavegambrill . Digital Marketing Mentorship with Dave Gambrill Telegram Channelhttps://gambrill.com/telegramdmm . And let me know what you thought of this episode and what you'd like me cover in future episodes over on Instagram.https://www.instagram.com/gambrill/ . Here are some of the other most popular episodes of "Unleash the Awesome"... "Russell Brunson Shares Powerful Insights from his Book 'Traffic Secrets" - Episode 23https://gambrill.simplecast.com/episodes/russell-brunson-shares-powerful-insights-from-his-new-book-traffic-secrets . "Seth Godin and the Magic Chocolate" - Episode 24https://gambrill.simplecast.com/episodes/seth-godin-and-the-magic-chocolate . "Dr. Robert Cialdini Shares Powerful New Insights Regarding Influence and Persuasion". - Episode 66https://gambrill.simplecast.com/episodes/dr-robert-cialdini-shares-powerful-new-insights-regarding-influence-and-persuasion . "The Secret Behind How John C. Maxwell Became the World's #1 Leadership Expert" - Episode 9https://gambrill.simplecast.com/episodes/the-secret-behind-how-john-c-maxwell-became-the-worlds-1-leadership-expert . #unleashawesome #variables #davegambrill  #techtools #entrepreneur #success #copywriting #mindset #skillset #pvalue #statistics #clinicalstudies #sidehustle #digitalmarketing #coaching  #toolset  #digitalceo #onlinecourses #10x #funnelhacker #kajabi #speaker #trainer #coach #consultant #10x #4hww #process #systems #habits #goals  CONSUMER NOTICE: You should assume that I have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this broadcast and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

Join Gianmarco Meli with Anthony Confrancesco as they discuss solutions to maximize the potential of existing products and get more clicks and sales. Anthony is the industry liaison of PickFu, a consumer research platform to get in-depth feedback for businesses. He shares a systematic method to take B-tests and run experiments on the most important elements of listings. Here's a breakdown of what to expect in this episode:1. Impacts of running experiments to optimize listings2. How to increase metrics of clickthrough rates and conversion rates3. Balance aesthetics and flow of information4. Make the main image more appealing5. Different experiments for Amazon and e-commerce in general6. And so much more!Get 50% off your first poll using code THESELLERPROCESS:  https://www.thesellerprocess.com/pickfuDownload the “Split Testing Case Studies” to see real-life examples on how to turn your listings into conversion machines!https://pxlfy.me/8HudaQ---------------------------------------------------About Anthony Confrancesco:Anthony Cofrancesco is the industry liaison of PickFu. He's the previous owner of Virtuous Graphics, a marketing agency offering Amazon sellers copywriting, graphic design, photography, and videography services. He even worked at Amazon early in his career.This Maryland native is fond of hiking, creating amazing video footage using his drone, and connecting with all types of people from all regions of the world.Catch Anthony on many webinars, podcasts, and speaking engagements on Amazon, creative output, and cross-cultural people management.Get 50% off your first poll on PickFu with code: THESELLERPROCESSVisit PickFu to learn more: https://www.pickfu.com/Tools & Useful Resources- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source itGet 10% off a month for a lifetime with code“THESELLERPROCESS10”: https://bit.ly/3ATFyHvNote: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.

On today's Lunch With Norm, industry Liason for PickFu - Anthony Cofrancesco, is here to talk about split testing! In this episode, find out where the best places to start A/B testing, the top mistakes For Amazon A/B Split Testing, and if there is any potential for Amazon's "Manage Your Experiments". Anthony is the previous owner of Virtuous Graphics, a marketing agency offering copywriting, graphic design, photography, and videography to Amazon sellers. He even worked at Amazon early in his career! This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club This episode is also brought to you by Sellerise. Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way. Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs. Visit https://www.sellerise.com This episode is brought to you by Zee Are you a private label seller looking to expand into larger markets internationally or need an experienced  import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale. Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more! In this episode, Anthony Cofrancesco explains the best places to start A/B testing. In today's show learn everything you need to learn about the most effective practices to split testing. Anthony is the Industry Liason for PickFu and even worked at Amazon early in his career! This episode is brought to you by Startup Club, Sellerise and Zee 

Do you know that comparing different versions of your ads, will help you identify which has the better conversion rate? Split testing is your solution to find your audience winning interest. Tune in to this podcast episode to discover more about it from Alex, one of DimNiko's amazing media buyers.

If you're not experimenting in your business, this episode is for you. This episode was like a crash course in experimentation and split testing. Our guest today was Jonny Longden. Jonny is Conversion Director at Journey Further, a performance marketing agency working with the world's leading brands. During his 15 year career of improving websites with strategy, experimentation and data, he built and led the conversion team at Sky, as well overseeing the ecommerce strategy and operations at Principal Hotel Company. In this episode we dived deep into the concepts of Split testing, why are they important, how to conduct split tests and experiments, the pitfalls that need to be avoided when experimenting, and much more. Connect with Jonny: https://www.journeyfurther.com/ https://www.linkedin.com/in/jonnylongden

Ed teaches Real Estate professionals how to grow a social media presence and exposure and build a business through content creation organically for free. In this episode, he educates us on the tactical things agents miss when starting an Instagram account, how many times you should be posting stories, Instagram reels, and Instagram live per day or week. He also expounds on what to do when you're not getting any traction, how to analyze content, and tweak it to make it better by "Split Testing." Also, he goes on a deep dive into the kinds of content to post on your social media platforms and even simplifies it for us as he calls it the "three E's." Find out what those are by listening until the end!  Check him out on all the social media platforms: @EdStulak

In today's Inbetweenisode I share some ideas you can use for split testing and optimization. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything!