Podcast appearances and mentions of jon loomer

Meta expert Jon Loomer deelde recent een eye-opening analyse over remarketing die veel adverteerders wakker schudde.Hij heeft een interessante kijk op waarom 'weergave' conversies je data vervuilen, de verborgen kosten van remarketing advertenties en hoe Meta's algoritme je werk al doet.En ik doe het zelf dus ook niet meer.Ik adverteer alleen nog maar breed en mijn resultaten zijn veel beter!Dus in aflevering 158 ...✨ Waarom die 'geweldige' remarketing resultaten vaak een illusie zijn✨ Wat er écht gebeurt achter de schermen✨ Hoe je wél effectief kunt adverteren (zonder jezelf voor de gek te houden met mooie opgeklopte resultaten die het doen lijken dat je advertenties echt werken!)

In this episode of The DTC Insider podcast, Brian Roisentul sat down with the one and only, Jon Loomer. I'm sure that almost everyone listening knows who he is, but if you don't, he is a Meta ads educator who started jonloomer.com in 2011 and his private community PowerHittersClub.com in 2014.  Jon focuses on the most advanced Meta advertising topics, publishing thousands of blog posts and videos over the years. ​​He's now taking short-form video and AI head-on as we head into this next crazy phase of marketing. Here's a glimpse of what you'll learn: The evolution of Meta advertising in 2024 and its implications for brands. How audience segments offer enhanced targeting transparency. Aligning messaging with the audience's stage in the buying journey. The need for media buyers to expand their expertise beyond just campaign construction. Choosing attribution settings based on the type of event being optimized. Using cost caps strategically to avoid limiting the algorithm's effectiveness. Integrating testing into live campaigns for continuous improvement. The role of randomness in determining ad performance outcomes. Simplifying campaign structures to achieve better results. The importance of understanding algorithm behavior for successful advertising. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

Jon Loomer shares his story of pivoting from traditional online marketing content strategies to a posting over 500 videos in a year.  Jon Loomer is a Facebook and Meta advertising expert with over a decade of experience. After being laid off twice, he built a successful business teaching entrepreneurs how to use Facebook ads effectively.  Known for his educational content and video marketing, Jon runs the Power Hitters Club, a membership community that helps business owners and marketers succeed with Facebook ads. This Week on the Get Paid Podcast: How Jon bounced back from layoffs to build a thriving online business Jon's commitment to daily video content transformed his business The surprising truth behind what really makes Facebook ads work An inside look at Jon's streamlined process for producing consistent content across platforms Why combining organic marketing with Facebook ads is the key to long-term success Mentioned in this podcast: www.johnloomer.com   www.powerhittersclub.com   www.johnloomer.com/cornerstone  Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid  

Jon Loomer's been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011! And he's (in my opinion) a must-follow if you want to know what's working right now on Facebook Ads. In this episode, we discuss: Shifting the focus from targeting to better creatives Making the most of Facebook's automation tools The importance of accurate data tracking and integration Dive in: [07:10] New advertisers have it easier now. [12:33] Expensive marketing shifts focus, avoiding treating customers statically. [15:40] Pixel code tracks website events for analysis. [16:36] API sends more complete first-party data. [21:58] Advanced machine learning AI automates streamlined campaigns. [23:04] Advantage Plus Shopping encourages more creative control. [24:30] Insider Tips from Jon! Find the notes here: https://keepopt.com/207 Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Short-form video is all the rage! On this episode we talk with a Meta Ads expert who is using short videos to teach.  The enemy of done is perfection and that is one of our biggest takeaways from our chat with John Loomer -- just start.  Learn about... - The importance of getting started and not overthinking: John emphasizes the key to creating effective short-form video content is to simply get started without worrying too much about perfection. The goal is to learn and improve with each video, so it's essential to not overthink the process and just start creating. - Consistency and long-term trust are crucial: Consistency is super important with short-form video content. Focus on your brand's messaging and create content your ideal audience will find interesting. Building long-term trust with your audience should be more important than chasing short-term gains. - Find the right tools and workflow for you: John uses the editing software ScreenFlow for creating short-form videos. But, every marketer has their own preferred tools, so it's important to use what you're comfortable with to help you achieve your goals. Finding a workflow that works for you and your brand is key. Our guest... Jon Loomer is a Meta ads educator who started jonloomer.com in 2011 and his private community PowerHittersClub.com in 2014. Jon focuses on the most advanced Meta advertising topics, helping his community look good and reach their goals along the way. Jon is an accidental marketer who started his business with hopes of creating the freedom he wanted to spend as much time with his wife and three sons as he could, dedicating countless hours as a baseball coach (now retired!). He's now taking short-form video and AI head-on as we head into this next crazy phase of marketing. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 142! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Welcome back to the Marketing Freaks Podcast. This week, we're joined by none other than the OG of Facebook Ads, Jon Loomer! In this episode we explore the incredible career of Jon Loomer, self proclaimed Facebook Ads nerd. Jon has built an incredible reputation within the Paid Media industry and founded The Power Hitters Club, an online community for advanced Paid Media practitioners to connect and share knowledge.  We will delve into the evolution of Jon's career, from how he went from a baseball loving philosophy major, to one of the key voices in Paid Media. By the end of this discussion, our audience should gain valuable insights on the importance of personal branding, leveraging your community and sharing your voice. As well as tips on content creation, growing a community and becoming one of the most influential “accidental marketers”.Key Takeaways:The Importance of Personal Branding: Gain insights into how Jon built his personal brand and why it's crucial for professionals, especially in the marketing industry.Community Building: Learn the story behind the founding of The Power Hitters Club and how fostering a community of like-minded professionals can lead to knowledge sharing and career growth.Content Creation Strategies: Find out Jon's approach to creating regular, impactful content, and how this can support anyone looking to establish authority in Paid Media.Overcoming Challenges: Learn about the challenges Jon faced in his career, especially when launching his first product, and how he overcame them to grow his personal brand & business.Work-Life Balance: Insights into how Jon maintains a balance between being a prominent industry voice and his family life.Future of Meta Ads: Gain insight into Jon's perspective on where Meta Ads are heading in the current year.

Dive into the dynamic world of digital marketing with Jon Loomer! Jon, a seasoned Meta (Facebook) advertising expert, delves into the transformative impact of short-form video content in the marketing landscape. Embracing the challenge of daily video creation in 2023, Jon shares his journey, revealing why and how he creates compelling short-form content and stays ahead in the Meta ads space.The episode offers a wealth of practical advice and strategies, focusing on the evolution of Meta advertising and the increasing importance of video content. Jon's story is an inspiration, highlighting his transition from traditional blogging to innovative video marketing. He discusses his approach to content creation, the learning curve involved, and the future implications of these tools in digital marketing.Key Points:The rise of short-form video in digital marketingInsights into Meta (Facebook) advertising in 2024Strategies for creating impactful video contentThe transition from traditional marketing to innovative techniquesFuture trends and developments in digital advertisingResources:Jon Loomer's official website and blog: www.jonloomer.comPower Hitters Club community: www.powerhittersclub.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

On this episode of The DTC Insider podcast, Brian Roisentul interviews the one and only, Jon Loomer. We're sure that almost everyone in the advertising space knows who he is, but if you don't, he's the OG on Facebook Ads. We recorded an episode a year ago, so we're interested in knowing what changed in 2023 on Meta Ads, what worked, what didn't, and many other exciting things we'll discuss today.   On this episode... Joom Loomer's long-form video tips and secrets to publish a video every day of the year. His content creation routine and the best-performing platforms 2023 changes in Meta Ads Favorite Meta Ads' new features How advertising agencies need to evolve in 2024 Recommendations for media buyers in 2024   Sponsor for this episode... This episode is brought to you by Portless. Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive? Portless is the fulfillment game-changer for DTC and e-commerce brands. Why Portless? Direct Shipping: From China to customers in just 6 days, covering 55+ countries. Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post. Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)! Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.

Wondering how to adjust your Facebook and Instagram campaigns for the changes coming from Meta? Looking for advice to adjust your audience targeting, placements, and creative? To explore how to prepare for the changing world of Meta ads, I interview Jon Loomer.Guest: John Loomer | Show Notes: socialmediaexaminer.com/596Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this podcast, learn about the changing dynamics in social media marketing, the opportunities within the Facebook advertising platform, the rising significance of short-form video content, and the strategic shift in content creation to align with evolving user preferences. 

Are you looking to grow your business and take your marketing strategy to the next level? Then join me as Facebook expert Jon Loomer shares his journey of starting a Facebook ads blog in 2011. Discover how blogging helped his business grow successfully for a really long time... before seeing a decline and the strategies he mastered to adapt and stay AHEAD of the competition.  Learn from one of the most well-known professionals in the field of Facebook ads, lead generation and professional growth so you too can take charge of your own success story! ------------------------- Connect with Jon Loomer: https://www.jonloomer.com   Connect with host Allie Bloyd: https://alliebloyd.com/book 

As an expert business coach for coaches, welcome to this episode of The Millionaire Maker Show. I'm Lindsey Anderson, and today, we're joined by our special guest, Jon Loomer, a luminary in the world of Facebook Ads.Our conversation provides a deep dive into the rich realm of Facebook Ads, a crucial element for any online coaching business. We tap into Jon's wealth of knowledge and experience, amassed over a decade in the industry.During this episode, we delve into Jon's early career with the NBA, his transition to entrepreneurship, and his considerable achievements in the online business world - particularly relevant for anyone interested in scaling their business.Prepare to gain insight into the pivotal role of clear values and a compelling "why" in the journey towards successful online entrepreneurship.Who Is Jon LoomerMeet Jon Loomer, a leading authority in the field of Facebook Ads. Jon's impressive tenure with the NBA from 2005-2008 coincided with the nascent days of Facebook.Intriguingly, his journey to entrepreneurship was triggered by multiple job layoffs, prompting a significant shift from a traditional career path. Jon has since built a thriving online empire centered on Facebook marketing and advanced advertising.A key tenet of his entrepreneurial approach is his family-oriented values, which underscore the importance of maintaining a healthy work-life balance. This resonates strongly with my work as a transformational coach, where balance is often a central theme.Key Takeaways The transition to an online business can be spontaneous, spurred by circumstances and the ability to leverage existing skills and knowledge. For anyone interested in online coaching, Jon's journey provides valuable insights.Finding and embracing a niche, like Jon did with Facebook marketing and advertising, can lead to high levels of engagement, traffic, and ultimately, success. This strategy can be instrumental in scaling your business.Public speaking and networking, although challenging, can significantly boost the growth of an online business, a crucial factor for online coaches.Balancing work and personal life is key. Your drive for success should not compromise essential personal values and commitments.Understanding your "why" can provide a deeper sense of fulfillment in your entrepreneurial journey, a sentiment that rings true for transformational coaches.Key Quotes Jon Loomer: "I never bought into the hustle culture with entrepreneurship... My focus was I had kids... I wanted to build a business around assuring that I could spend more time with them."Jon Loomer: "What is most important when life's over, and you can't take anything with you. For me, don't listen to the noise... find what works for you, that's my ultimate advice."Resources Mentioned Jon Loomer's websiteSign up for my free masterclass: How To Use AI to Fill Your Coaching Programs With High-Quality Leads From Social MediaIn Conclusion Jon Loomer offers an insightful glimpse into the journey of entrepreneurship, from its spontaneous beginnings to considerable victories. As a transformational coach, I find his story particularly inspirational.His story highlights the importance of clear values and a solid "why" in online business. It underscores the significance of maintaining a healthy balance between work and personal life.Embrace your unique journey, identify your "why," and create a fulfilling life, both professionally and personally. This is the true spirit of entrepreneurship

Are you a Facebook advertiser looking to take your game to the next level? Then you won't want to miss part 2 of our chat with Facebook ads expert, Jon Loomer. In this episode, we dive deeper into the world of Facebook ads, exploring topics such as interest matching vs. broad targeting, and how AI can revolutionise your advertising strategy and much more. Join us as we pick Jon's brain for insider tips and tricks that will help you get the most out of your Facebook ads. With his wealth of experience and expertise, there's no better person to guide you through the complex world of Facebook advertising. So grab a notepad and pen, kick back, and get ready to learn from one of the best in the business.  

Are you looking to understand whether to boost your FB posts or not?  Are you confused by awareness, traffic and leads ads? In part 1 of a 2 part interview we chat with world renowned Facebook ads expert Jon Loomer.  Jon shares insights, tips and some key things to watch out when you are starting your Facebook ads journey.  

I'm excited to introduce my guest in the newest episode of The Teevee Show Podcast, the OG of Facebook Advertising himself, Jon Loomer! You've probably seen his face on Facebook if you're in the ad space. He's very good at his job. Jon and I had a blast discussing his journey in the advertising space. We talked about how he simplified his business, the importance of trust in marketing, and even how he uses his marketing skills to support his passion for baseball (which he's never really shared publicly before!). We also touched on the value of lifelong learning, making sacrifices, and being present for loved ones - especially when it comes to parenting our kids.And of course, we couldn't end the conversation without talking about Jon's amazing work as a Facebook advertiser and marketer. We now find ourselves adjusting to the trends while trying to maintain our sanity. It was such a cool conversation speaking to one of my biggest teachers in Facebook marketing. Check out the full podcast on your favorite podcasting platform or hit up teevee.fm for all the links. 

In this Spotlight Session, we speak with Jon Loomer, an accidental marketer and the founder of Jon Loomer Digital, about video marketing and the Power Hitters Club, a community for agencies and those who advertise for others. We discuss things like:

Uncover the secrets of driving success with your Facebook ads! Learn from Jon Loomer, a renowned Facebook expert. He provides simple yet effective tips to target and engage an audience that you know will be interested in what you have to offer - all while crafting content that is sure to capture their attention. Take control of your business today by utilizing these amazing strategies for maximum impact!

This week I sat down with the absolute OG of Facebook (Meta) Ads Jon Loomer! Jon has been the original fountain of knowledge for the Media buying community since the very early days of Facebook ads - he has published over 1000 blog posts helping marketers to navigate the fast-changing world of ads, and run a community of advanced Facebook marketers who he supports in getting the best from the platform. We talked about some of the exciting changes on the platform: - 28 day click attribution- Value-based delivery- Advantage Plus and how it's working- Using landing pages for more accurate tracking- The inherent biases of the algorithm - How the media buying landscaping is changing and the drawbacks of automation - Why talking to people at every stage of the funnel is STILL important- Jon Loomer's experience with TikTok so far - and why he is bullish about the platform Find Jon Loomer at www.jonloomer.comOr on TikTok at https://www.tiktok.com/@jonloomer

Jon Loomer is an accidental marketer and advertising educator who launched jonloomer.com in 2011 after two layoffs. He found a niche in advanced Facebook advertising beginning in 2012. His experience with Facebook goes back to his years with the NBA when the league partnered with Facebook in 2007. Jon's business is built around educating advertisers on the tools, skills, and strategies that they need to succeed. He is now in the process of adjusting his business and brand to the ever-changing landscape, focusing more on short-form video via TikTok and Reels, no matter how uncomfortable that may make him.  While Facebook Ads remain important to many businesses, the rise and importance of TikTok Ads can't be ignored.  Check out today's episode to hear Jon's perspective on both Facebook and TikTok Ads and how to do them well.  Jon shares: How the Facebook Ad Landscape has changed over the last year. The biggest mistakes he sees businesses make when running Facebook Ads. What a small business should do to get the most out of Facebook Ads. What form of Facebook Ads get the best results for most businesses today. The importance of ‘getting real' about your ad budget.  How to know what the right FB or TikTok Ad budget should be for your small business. How you can use Facebook Ads to build a funnel and move people from awareness to consideration to conversion.  How TikTok Ads work and how you can begin creating them. How to you create custom audiences in TikTok. Why pivoting to short-form video has been important and how a business can start doing short-form videos for ads. 

Show Resources Here were the resources we covered in the episode: Jonloomer.com Jon's TikTok Jon's Podcast Jon Loomer on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!   Show Transcript Today we're diving heavily into Facebook Ads. Have I gone crazy? No, but I have Jon Loomer, and that's 1000 times better on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! Very early days when I was starting B2Linked, I came across Jon Loomer, who was the first Facebook Aads expert that I ever found. He provided the model and inspiration around a lot of what I built B2Linked into. Since then, he's built a veritable empire. Podcast, coaching, courses, joint venture partnerships, and he did it all with a focus on being able to spend time with his family. If it feels like I'm fanboying a little bit, it's definitely because I am. I've talked to a lot of you listeners who are also responsible for Facebook Ads. And so I invited John on the show. Generally, whatever we see as being successful in Facebook Ads eventually makes its way into LinkedIn Ads within about fourish years, so I thought the info he shares could be precious for us. He also shares strategies on how we can combine efforts between LinkedIn and Facebook, as well as shares valuable info for us on TikTok Ads. I'm very pleased to share this interview with you with Jon Loomer. Let's hit it. AJ Wilcox Everyone, I'm so excited to have Jon Loomer here with us. Jon, thanks so much for coming. Jon's a Facebook Ads educator, business owner, and just generally a great guy. Jon, welcome to the show. So excited to have you here. Jon Loomer Oh, man, I'm excited to be here, AJ. Thanks so much. AJ Wilcox Oh, you bet. Let's start right into the questions because I know we're gonna have a lot. First, tell me about your story. Tell me where you came from. business wise, I'm really interested in what you've done with your personal brand, how you decided, like, where and how to focus on Facebook Ads in digital marketing, tell us all that stuff. Jon Loomer There's really a long story and not quite as long story. It's difficult not to be long either way. But I've had this this business for 11 years now. And prior to that I had no experience starting a business. I didn't really even consider myself a marketer, even though the last job I was laid off from was VP of strategic marketing. It's a whole other story of like, I didn't think I was even qualified when I applied, but I worked for the NBA originally back 2005-2008. And that's a whole other episode, we could talk about that probably because there's a lot of fun stories from that. I mean, I oversaw fantasy games, which is the most ridiculous job ever. It was the greatest. But we lived in New Jersey, we had to move from Colorado to New Jersey. So I did make some concessions with my wife, they're like, okay, this will be a temporary thing. Back then you couldn't really work remotely. And I begged and begged and begged. And then that was it. So after that I was laid off a couple of times. Lots of nice things about the NBA job, one of the things was I was exposed to Facebook for the first time in 2007. That's when there are 50 million people on the platform, they were just opening it up to the older folks. So anyone who was in high school and college. We partnered with Facebook to create an app before you could create your own app. And that was a first admin of the official NBA Facebook group before there were pages. That's just how long ago that was. But I fell in love with the platform at the time. As a kid I moved around a lot, so to be able to reconnect with people that I thought I would never see hear from again was like so amazing. But I was also using it from a business perspective very, very early. I got laid off for a second time in 2011. One thing I knew was I couldn't move my family again, because we just went through that whole madness. I was also very spoiled in terms of the jobs I had just had. It's funny because I think everyone should do something that they do not enjoy as well. So I was an insurance underwriter for five years prior to the NBA job, and it provided some really good perspective. If you're an underwriter, I'm sure you love it. It's great. I didn't enjoy it. But that's part of why I got into the whole fantasy game stuff in the first place. And why ended up working for the NBA. Anyway. So the experience I had though, specifically around Facebook was really important. I started using that when I was at American Cancer Society after the NBA job. So once I was laid off, okay, one of the first things I did was I started a website. And again, one of the tools I kind of learned at really American Cancer Society during that time, was to create a WordPress website. And I just started writing because I had nothing better to do besides look for jobs, and I use the website basically as a way to show what I could do with the stuff I knew, hoping it would help me find a job. And every once in a while something would really hit and the topics were kind of broad, but they're all social media-ish. Eventually social media marketing specific and then probably six months after that started, I started to see the Facebook marketing is where I needed to focus. When that's really started to take off consistently, and I started to run ads. Now I had no money because we were just bleeding through cash at this point, bleed through savings because I didn't have a job. I was making a little bit of money from like affiliate marketing, and like ads on the site stuff because I started to get some traffic and that started to improve. But I started to run ads, and even in the very beginning, I was running like $1 a day and back then you can make an impact at $1 a day. And my main goal back then was just like building my audience, too. So as I was running ads, you know, that gave me something to write about. So I started reading more and more about Facebook Ads and start getting more confident. And power editor was the big thing for if you want it to be advanced, but no one knew how it worked. It was really complicated and buggy and confusing, which is perfect if you want to get attention for something. So I started writing about that. And my first course was on Power Editor. And that just exploded since 2012ish that I've focused almost entirely on Facebook advertising. That's been my niche. But again, I no background is starting a business, I didn't even realize I was a marketer until I applied for that VP of strategic marketing job. And it's been quite a journey, because with over 11 years, there's a lot of ups and downs and everything in between. AJ Wilcox But I have to tell you, the first exposure I had to you was I was using Power Editor. I came from the world of Google AdWords, Google Ads now. And I love the Google Ads Editor functionality of using spreadsheets to upload things. Of course, Power Editor was the first thing I jumped into when I got into Facebook. And I went and read a bunch of your stuff. So anyway, thank you many, many years ago for helping me through the Power Editor stuff. It was a cool first focus. So focusing on more of the recent, what are some of the most exciting developments in Facebook Ads? Jon Loomer Well, first of all, it's become a much bigger challenge, right? So you have the good old days when, if you're advertising, you were one of the few. And if you knew what you're doing, you're one of the exclusive group. And you could have a ton of success for not a lot of money. And then more and more advertisers joined in, and it got more and more expensive just to reach people. And I think the biggest change, though, over the last couple of years was iOS 14 opt outs and everything that happened there. And the result of that was more than anything drop in conversion results. So whether or not your advertising actually was less less effective. What's funny is it may have been fine. But Facebook was not connecting conversions to your ads, which clients really want to see, typically. They're not gonna say, oh, yeah, we trust that that was actually working. It's funny because it went from the complaint that Facebook's Ad reporting was inflated to now there's a scramble, like, I gotta find these conversions and get credit for these conversions. Where are they? So that was just a really difficult, you know, year and a half or so. But the biggest developments over the last, you know, month or two months in it, not everybody has these things yet, but Facebook is starting to bring some of these things back. And so one of the biggest things is, and I still contend that opt outs, end of the day probably didn't really impact our results much. I think the biggest impact was losing 28 Day click attribution. So that's where, you know, a lot of people would claim that the reporting was inflated, because it's like, oh, well, why is it I get credit for this. If someone clicked on an ad and then converted 28 days later, right? Sure, you can make the argument that one day click is more relevant than 28 Day click, but the truth is, they still originally clicked on your ad and then ended up converting so getting that credit was good, especially if you had a more expensive product, anything that took more of a commitment. And it's not just that oh yet, that's a nice shirt, I'm gonna buy that losing 28 Day click and going just a seven day click one day view hurt a lot of advertisers and brands because they lost that reporting that is coming back. Now it's not the default reporting. So that's still seven day click one day view. But if you have this, you would cut the go into your columns drop down. And there's an option to compare attribution, which is another thing that went away since the iOS and then came back, which is really important for other reasons too. You can then add columns to your report to break down your conversions that are within one day view, one day click, seven day click, and now on 28 day click. It's really interesting because even though your default reporting may show you've got 20 conversions, if you add those columns, you may see another three or five conversions to happen outside of that seven day click attribution window. And that's really helpful with showing Yes, I made an impact that completely changed the perspective of your advertising. Those two things that compare attribution, 28 day click attribution being available, and also the ability to break down conversions by things like placement, and geography was something that went away with iOS. That's coming back as well. AJ Wilcox Wow. So what do you think the overall impact from the iOS 14 update is going to be for Facebook? It sounds like they had to get rid of some things. And then now they're bringing them back. Do you see we just have less data? Is it coming back in full force? Jon Loomer I only have theories on this, because I haven't heard anything official from Facebook. But it seems to me first of all, they got rid of those things out of abundance of caution. Yeah. Because because they were caught flat footed. This is one of the few times they were not in control, they were reacting to something that Apple was forcing them to do. And I don't think they knew what the full impact of it would be. Because reality is like looking back, I don't really understand why they got rid of those things. Let's just say that any of the iOS opt out conversion data, if that became less reliable, fine. But not all conversions happen on an iOS device, and maybe the people opted in. So the point is, like, they threw away all this stuff, just because of iOS. Because yeah, I get it that if you opt out of tracking, anything beyond seven day click is probably not reliable for those people, right. So we throw away all those conversions that came from Android device, that came from desktop, you know, like, that just doesn't even make sense. So even if that's incomplete data now, I think that's data that advertisers would be very happy to have it back. So yeah, I think they probably overreacted. I don't know the full background of why did it. But I know that things like modeling improved, because originally, when the changes were made, it was just seven day click attribution, or seven day click optimization, by default, they got rid of even the view through, which was big. And then eventually even they said, the modeling improves, they change the seven day click one day view, My bet is part of this just has to do with the modeling improving, that they brought it back, because the question has to be asked, right? It's like, the issues facing advertisers, for the future aren't just about iOS. It's about you know, browsers, it's about other devices. It's about any of these companies deciding we're going to prevent you from tracking going forward, they could decide to do that. So why would Facebook put in the effort of bringing these things back, unless they were confident that they'd be able to continue to go that direction? So my bet is because of the modeling, or whatever it is, they've got to make that data reliable. We're heading in that direction. And maybe this is just a guess no one's ever said this. But maybe 28 Day click one day view optimization is coming back. I mean, it would only make sense if they've got that data, and they're gonna show it to us, right? I think that would be pretty awesome. AJ Wilcox When they've had enough time now to check their models, they can check their models against reality and fine tune them. I think, once they have high confidence, they bring them back, and then adjust the optimizations for them. That makes perfect sense. Jon Loomer Right. So it's getting better, it's getting better. AJ Wilcox What about modelled conversions?Does Facebook do this? I know Google did eight years ago or something where they had the standard conversions column be one that was based off of models, and it wasn't the actual conversions that occurred. People had a little uproar about that, then I think it's still available. But I've been honestly, I've been out of Google Ads for a long time. Does Facebook have that same sort of thing? Like, do they have a modeled conversion? Do they try to push it on advertisers? Or is it very much like it does the conversion pixel and conversion API kind of rule there? Jon Loomer The data includes model conversions. So there's not broken out, there's indication when metrics are in exact, based on modeling based on, you know, having other factors contributing. But beyond that, I think the closest that that Facebook attribution tool that used to allow for different modeling and different windows, they got rid of that. Again, went away with all the iOS stuff, I assume, because became less confident in that type of data. But I don't recall there ever really been an uproar over that maybe we were about to create that AJ. AJ Wilcox And I know LinkedIn has talked about modeling conversion data. If their conversion data becomes less accurate. I would be personally offended if I ever reported to a client Oh, you got seven conversions and then they looked in there CRM and said we only see three here, like, what are you talking about? I look like a liar, like model of conversions is feels like an affront to me it feels dishonest to report to a client. Jon Loomer Understood. Just generally, that's a battle for advertisers overall like getting data to match up. And oftentimes it's a misunderstanding of the data, or they've set up the pixel wrong or something. I don't think that typically the issue is actually with modelled data that it's off. We could go down a whole rabbit hole on this, but like, for example, you could have a results column for conversions, right. And you're optimizing for conversion promoting the sale of a specific product. Facebook reports 200 conversions, you're showing 100 sales of that product. The reality is those conversions include other conversions too that happen while they're on your site during that time. And if you hover over there, you can actually see the breakdown of all those conversions. But things like that create confusion. It goes years back that why does this not match up to Google Analytics? And the reality is Facebook has data too that Google Analytics does not, like views through especially like Google is never going to get the views through stuff. Obviously, if Facebook says you've got 10 purchases, and on the back end, you know that you've only sold eight. And you're not talking about oh, what has came from Facebook or not? Because that's a whole other story, too, is like you can't rely on data that says referred from Facebook. But if you know, eight total sales compared to 10, report it, that's a problem. Usually, though, where I start with that is less blaming it on Facebook and did we set this up? I'd ook at that first? AJ Wilcox Yeah, that makes a lot of sense. All right, well spend some time there. But boy, I just don't like the idea of modeled conversions. Like, show me exactly what I actually had don't predict what I should have had given. Obviously, the majority of our listeners are in B2B. I'm really curious, like, what are some of the most effective things in B2B advertising on Facebook, especially now, Jon Loomer It really depends on that service that you're offering. But more than anything, whether it's advertising or not, video. You know, having some sort of video strategy to raise awareness for your brand, raise authority, whatever it is that you need to build for that B2B relationship, depending on what kind of product you have for them. We can't just rely on the links these days, and then clicking on those links and go into your website. And this has been a big adjustment for me too, because for the longest time, I am a data guy. I'm a stats guy. And like, I know that business happens on my website, and my website, my email list are central to everything working. So I've long contended that, like, I can promote blog posts, that's fine, right? I can track that goes to my website, even though that doesn't sell anything I can then see okay, what do people do on my website, once they've been referred on blog posts, the problem becomes like getting marketers, I think this is definitely the case for B2B too. To using video is like you don't always have something to sell, you shouldn't always be selling something with video. And you shouldn't always have a link to go to your website. And that sounds crazy. And I know, to some old school marketers, because I was that guy, probably just a few months ago said, Why would you do that? First of all, it's playing the game. I've never been big on playing the game. But I haven't played the game and so long and my business suffered from it. So fewer and fewer people were seeing in a news feed because I was not using video. Now suddenly, I'm using video. And once you know it, everybody, I'm getting so many comments every day. Jon, I haven't seen you in years. Where have you been? You know, so video with the right frame of mind when you create these like creating video for value, to provide value and be seen as someone you should go to or a brand you should go to for assistance, because that's often the B2B relationship, right? Where you may not need them at that moment. But they're seen as an authority, and you trust them and you consume their content once you need them, you will go to them. And that's kind of the importance of video. AJ Wilcox So what do you think the reason for this is? Do you feel like Facebook has gone all in, like doubling down on promoting the video inventory? Or do you feel like users consume it more? And so Facebook feeds it more to their users? What do you see driving this trend? Jon Loomer This has long been the question on Facebook, because we can go back to other formats as well. Like when we talked about the algorithm and you know what benefits and what doesn't? Is it Facebook, favoring a certain format because people are engaging with it more, or people engaging with it more because the algorithm is favoring it, showing them that content? I think it's a combination of those things. But obviously, it's it'd be foolish to push video if people didn't want to see video. You know, the funny thing, I'm going to go on a tangent here just for a second. Remember the days when an auto play video came out? And the uproar, like, how do I turn this off? This is gonna be a huge failure. What is Facebook doing? That's pretty much every app right now is autoplay video. So point being that was pushed, was it because Facebook knew it would be successful? Because man, there was a lot of negative pushback to that. My bet is though they saw regardless of what people said, how they consumed it, that's often like as a marketer, I think that's an important lesson, generally. I don't listen to polls, when they ask what apps do you use the most? Facebook or not? And then oh, look, that this group of people is no longer using Facebook, they're abandoning and Facebook. And then you look at data and it shows something completely different. So anyway, I think this is kind of an example of that. But anyway, I do think there's something to video being so incredibly engaging. I mean, like Facebook is also reacting to TikTok, obviously. Instagram, they kind of went that direction, first with Instagram, trying to mimic TikTok. And now we're carrying that those rules over to Facebook as well, I can tell you firsthand, if you're just promoting links, if you're just sharing links, you're not gonna get the distribution that other companies other brands get from using video. And again, I understand you want to drive traffic to your websites or like, if that's the only metric you're looking at is traffic, then you might not see the benefit of this. But if you're playing the long game on this, if you want to create a connection with your potential customer, Video is just as the way to go right now. AJ Wilcox Oh, I love this. I've seen something similar on LinkedIn, where if you would have asked me a year ago about LinkedIn's, video ads, I would have told you avoid them, they are on average, about 20% more expensive per click than single image ads. Just don't do it, like people don't go to LinkedIn to be entertained, so they're not gonna stick around for your video. But in just the last six months, we've seen some video ads now starting to outperform a single image. And that doesn't tell me that LinkedIn changed their algorithm or anything like that. It tells me that user behavior is changing. People are actually coming back to LinkedIn to spend time and consume rather than just come because they had a connection request, check it, answer a message or two. Jon Loomer Yeah, and I think it's challenging. And it's not that you can't drive traffic with video. It's just always gonna be a secondary thing, especially at TikTok, I mean, anyone who's used TikTok clicks to a website from the TiKTok app, or it's such a roundabout thing. Like if you put a link in there, in like comments or anything, it's not even clickable. So they always say, oh, click the link in my profile kind of thing. That's like, the most roundabout way, because they want to keep you on the app. So like, as marketers, I understand that that's like, you have this block that says, this is wrong? Why would we want to do that? But I have some stories here. So I've been doing this for a couple of months. And beyond just having people say, oh, John, I haven't seen you my newsfeed forever, you helped me back in 2014, which makes me feel old. But at the same time, beyond seeing that a lot, all of a sudden, I had one on ones, two one on ones on Monday and Tuesday, but all four of them told me that they were there, because they started seeing my videos. And there are people who signed up for my membership, same thing, and I started telling the stories, like, yes, I am here because of those videos. I was not able to connect that in any way, with metrics, anything to show me that that was the truth. My traffic's not even like, crazy, like anything spiked or anything because of this. It's just because of that connection, that emotional connection you can create. But these people are human, I trust this person. It's not even like there's a specific video or anything that you can point to. It's like, it's the collection of the effort that led to it. And as you can see, it's kind of changed my business. And I just want to screen it so people understand it. AJ Wilcox And that's so funny for data guys like you and I because if you look in your analytics platforms, you're not going to see this. And so totally difficult to say because I think we expect sequence, we expect a funnel to show us that something's working. And in your case, like you've shared with us very specifically like the end of the funnel grew, and you see nothing in between to tell you that it's working. That's pretty crazy. Jon Loomer And it has to be the word of mouth. It has to be the people who tell me that if they don't tell me that, I'm just guessing. I have no idea if that actually contributed. So that's the hard part about what we do. AJ Wilcox Yeah, it's true. What we started doing we started asking in a free form field in Our forms when people apply, how did you hear about us? And of course, we're capturing UTM parameters. So we know what platform sent them. But it's really interesting to compare when someone says, Oh, I saw you on YouTube, but their link came from a LinkedIn Ad. And we're like, going, okay, like we're seeing where other platforms are contributing kind of cool. Alright, so I'm imagining the majority of our listeners there are responsible for LinkedIn, obviously, like, why would you listen to LinkedIn Ads Show if you weren't responsible for LinkedIn, but you're probably also responsible for Facebook as well? What would you suggest to advertisers who are responsible for both LinkedIn and Facebook? How do you make the platforms be synergistic, add to each other, work together in harmony? Like, do you have any tips, tricks, strategies? Jon Loomer I think in all cases, every platform has strength. And every platform has its weakness. I think the biggest weakness for Facebook, especially B2B is sorting out your targeting audience. Particularly if you're not optimizing for a purchase or conversion at the time, if you're like, if you're trying to build awareness about your brand, you're going to be reaching all kinds of people in every field whatsoever, like, you could try using their interest targeting and whatnot, especially if you're optimizing for something like engagement, video views, traffic, anything like that, it's usually a mess. Whereas LinkedIn, you can use that specifically to reach people, especially in the B2B situation, who are there for business. Right? So whether it's by their job title or their industry, I think I would consider and look, I'm not a big LinkedIn Ads guy, but I will consider you can correct me on this, that from an awareness perspective, reaching the right people has to be much easier on LinkedIn, than on Facebook for that B2B situation. Right. And then if you're able to drive them to your website at some point, with something, that's where Facebook becomes a little bit better. Piggybacking off of LinkedIn, like off using the comparison with with Google Ads, right? For whatever reason, Facebook's never come up with a reliable search ad, they've experimented a couple of times with different types of search ads. But if you are a business that is only needed when someone needs you, alright, so I don't know why I was using the plumber, but like a plumber. You're not going to follow a plumber on social media, right? And just blanketly targeting everybody. I mean, you can build your brand, but you're probably spent a ton of money just telling people, you're a plumber. So those types of ads on Facebook are difficult. Whereas on Google, you can attract people who are looking for that solution. And then on Facebook, you can remarket to those people who were driven by the Google Ad. So Facebook is ideal, first of all, for Ecom, I would say. So if you're selling product, and you've got a category of product that Facebook knows well, you can optimize for that and do great going broad what not, you don't even really need to actually just put out a blog post on it. That's really where Facebook thrives. And the remarketing, good as well. But the weaknesses in Facebook would be, especially in a B2B situation, attracting the right people at the surface level, top of the funnel, but also the whole reach people before they need you situation. AJ Wilcox I love that. We talked about in our news section a couple episodes ago about how Facebook released the newer B2B targeting and there's five segments. It's interesting, because when I'm used to going into LinkedIn and typing, here are the job titles I want to target, for instance, Facebook used to offer that then took it away. Now we have like, oh, here's this one segment that is we think this is business decision. This is everyone probably manager and above whose job is anything from accounting to sales? It's kind of interesting that they would put it into buckets. Do you see Facebook doing much more? Is this just a foray into it? And then they'll give us more specific targeting later? Jon Loomer It's funny, you mentioned that example. Because it's one of those things was like, oh, yeah, they did this. And I completely forgot. I don't see it as being very valuable. And maybe it is valuable to some of the people who have used it, I've seen value in it. But it's also kind of going against the direction Facebook's heading with targeting. And that direction is like, just go broad. And let the algorithm work. So unless you have something specific, like I need to reach people with this certain job title, a lot of that kind of broad business decision maker stuff, I don't know how effective that's really going to be. Yeah, if someone's had crazy success with it, feel free to correct me on that. AJ Wilcox Cool. Well, I'm excited to try it out. We're certainly exploring anything. I love LinkedIn Ads, but not because the platform is something magic. It's because of access to the right audience. So If there's any other platform out there, that's going to give me control over B2B. I'm going to adopt it, I'm going to accept it. AJ Wilcox So here's a quick sponsor break, and then we'll dive into advanced Facebook Ads strategy, as well as the new hotness of TikTok. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. AJ Wilcox If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end. At B2Linked, we've cracked the code to maximizing ROI, while minimizing costs. Our methodology includes building and executing LinkedIn Ad strategies, customized to your unique needs, and tailored to the way B2B consumers buy today. Over the last 11 years, we've worked with some of the largest LinkedIn advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call today at B2Linked.com/apply. We'd absolutely love the chance to get to work with you. All right, let's jump back into the interview with Jon Loomer. AJ Wilcox Alright, so I've got to ask, are there any no brainer things that we should be doing with Facebook Ads? Obviously, the platform changes a lot and is constantly adding new stuff. Is there anything no brainer that we might have missed? Jon Loomer I feel like we've talked about the latest developments. For me like the biggest thing, if you've got 28 Day click, you have to dig in search and find it and uncover it. And that's a no brainer, like, show me that more conversions happen, that's really important. The other thing is, if you're running an ad for purchases, I strongly advise that you experiment with going completely broad. Which sounds crazy, I am someone who for years, I just loved a micro targeting. Like target the most relevant people, it could be the smallest audiences, people are most engaged with my stuff. And it's not that you shouldn't ever do that anymore. But I think what we've seen is Facebook's really, really good when it comes to sales. We kind of mentioned that before the algorithm doing things in real time that you can't, or it takes too long to do, to figure it out, and you're going to waste money. So not even bothering with lookalike audiences and interests just going completely broad for Ecom. And when you're when you're selling a product, beyond that, like Facebook ads, I think any advertising platform is so much of an experimental thing, right? I have never had to tell you always do this, this is one thing, because it's it always works. Should you use broad targeting? Should you use narrow? Should you use these certain optimizations? It all depends. So many factors impact the success or lack thereof of your ads. The fact that I'm even telling you consider broad targeting is because I've eventually gotten over my objections to it. Unless you try things you'll never know what actually does, it doesn't work. So I would experiment like crazy if you can. AJ Wilcox I'm with you. I think that would be really uncomfortable for me if LinkedIn ever said just go all broad, we'll find your right people be. It would be really hard for me to trust. I would also wonder like, what is the learning period? Like how long do I give a test before I give up and go? Nope, it had its chance. I mean, I pulled my budget back? Jon Loomer Well, so a couple things with the concept of broad targeting, and then the learning, right? So the truth is that no matter what we do right now, that's the direction Facebook's going. Because if you target an interest, a group of interests, and you're optimizing for any type of conversion, advantage detailed targeting is automatically turned on. That's their expansion product for detailed targeting. So that gives Facebook the ability to go as broad as they want to go beyond what you said you wanted to target to get you the results that they think they can get you. So same thing with look alike audiences, advantage look alike audiences, which is look like expansion, is automatically on for conversions. So if you say, oh, I only target this 1%, they can go to 10% if they want to get you more conversions. So I don't know if everybody knows that. That's the direction it's going anyway. But in terms of the learning period, that's also where we should be careful because that first seven days is Facebook's learning phase. And that's when you'll even see in that delivery column that learning your results are going to be less stable during that time. Additionally, I would be wary of making any changes or drastic changes like stopping anything based on the most recent three days, especially if you've got a lot of people in your audience who are on iOS devices, because there can be a delay in some of that reporting for privacy reasons. So you can't connect the dots or Facebook can't, I don't even know who abuses this so why this is necessary? That reporting can be delayed, which is also why we go back and look at reporting, like, wow, that went up, how'd that change, it's because of that delayed reporting. So don't make any drastic decisions within the most recent three days. But also, if you can let it get through the learning phase. So that's where the algorithm is learning about what works and what doesn't work and trying to get you the best results, the most efficient results. Once you get through the learning phase, that's pretty much when, okay, this is the best rate you're gonna get probably it might fluctuate a little bit over time. But if it's still not working, once you get through the learning phase, yeah, shut it off. AJ Wilcox Okay. So seven day learning phase, if you turn something on, like ultra broad targeting, I have seen some ads reach saturation, before seven days. What do you do about that? Like, if you want to make sure you have seven days, but your ads are reaching high frequency in that time, which would normally tell me to trigger a refresh? How do you balance that? Jon Loomer So it's all about what is my cost per desired action? Right? So audience saturation is something that I don't think most people even realize how to access that data. So you'd select your ad set and on the right hand, part of ads manager, there's an icon, it's like a magnifying glass, the Inspect tool. You click on that, and within there, there's a bunch of charts and graphs, and one of them is for audience saturation. And there are four different metrics related to audience saturation. So I'm going to remember all unfortunately. One is frequency, one is reach, one of them is first time impression ratio. And there's one more. So basically, you can compare it to your cost per conversion. So essentially, yeah, you might see that the frequency is going up, the reach is flattening out. The first time impression ratio went from up top to way down at the bottom. You might see all those things. But if that is not coinciding with an increase in cost per conversion, then who cares? Right? If those two things are connected, that's when you make that decision. So that's why you know, when people often ask, you know, what's that saturation rate or that frequency when you shut it off? That misses the point, if you're getting good results? Who cares what that is? AJ Wilcox Yeah. And it's at the point that you see those results stop that you go and measure that up with against saturation. That makes perfect sense. So since Facebook is kind of old news, Now, tell me what you think might be the most interesting right now in the world of digital marketing? Jon Loomer Oh, well, I'm suddenly dipping into TikTok. So not just from a organic point of view, but I'm using it for advertising as well. So if you've run any Facebook ads before, the first thing you'll notice if you've ever jumped into Tiktok Ads is it looks exactly like Facebook Ads. I haven't heard this specifically mentioned, but I'd be shocked if it's not true that TikTok's engineering team is made up of former Facebook engineers. I'm sure they are. Yeah, because not only is it just set up the same, it's called TikTok Ads manager. Like any of the terminology you're used to is all used there. Custom audiences and look alike audiences and breakdowns and they just came out with an audience Insights tool that is just like the old Facebook audience insights tool, which was really valuable before they scrapped it because of privacy concerns. But everything just works the same. Now, obviously, the platform and the format's different. So your results and kind of your overall strategy could be different. But that's the biggest thing for me is like jumping into that it kind of opened up a new world of wow, I feel really comfortable here. Our marketing world is that's just scratching the surface of like, the kind of as we're talking, you need to get involved in short form video in some way. If you're not comfortable with TikTok, that's fine. The nice thing and really the primary reason I got into TikTok, even though I like laughed about it in a joke probably three months ago, was if it was a unique format that you couldn't apply anywhere else, I'd probably never would have gotten into it. But you could take that and take that same file. Like you probably don't want to take the TikTok version with a TikTok watermark. I mean, I do all my recording and editing off of TikTok, which may or may not be the wrong way to go. But by doing that I can upload to TikTokand add TikTok music. Again, upload two reels and add reels music on Facebook and Instagram. I can upload to YouTube shorts and then you've probably know this, I've created a square version, I just throw it on a square Canvas for LinkedIn. And so the benefit of that is like, you know, even if your TikTok efforts are flat or just not leading to huge results, it's like you've got all these other platforms you can apply that to. And this isn't just like a matter of cross posting, because the way I kind of manage each of those is different. Like ever seen any of my LinkedIn videos, like I provide a lot of long form thoughts, in addition to the video that I wouldn't provide those other places. It's led to all these people on Facebook and Instagram ike I didn't really didn't use Instagram before doing this. I use it as a placement to reach people with my Facebook Ads. And that was about it. It took me a long time to even get into sharing photos. Like, I just didn't even want to do that. And again, that kind of goes back to the whole my objections to photo sharing, I need to drive people to my website, which is why I wouldn't even use Instagram. But anyway, applying that to these different platforms. And then all of a sudden, you can get that aggregate lift, which I think I'm seeing right now. I mean, that's the biggest change right now in marketing is, if you're not getting involved in this, I worry for you. I think it's important. AJ Wilcox That's good advice. By the way, LinkedIn now accepts a native square video for their posts. So you may use the same canvases you're already using for others. Jon Loomer So if I use the nine by 16, what will happen? AJ Wilcox Is it vertical? Jon Loomer So I'm using the vertical, I use that for TikTok and reels and shorts. I throw it on a square canvas, I don't have to change the video in any way and I don't have to crop anything out or anything. So then I have my colors or whatever in the background and the sides. So then it's square. I don't think that uploading the tall works on LinkedIn does it? AJ Wilcox So it does now in the ad platform, I just don't know about organically. Okay. All right. What's interesting is they tell us that if we upload vertical video, it will serve but it will only serve to mobile devices. But that's one of the only controls we have for what devices LinkedIn Ads show up on. I sure would like it the other way around, I'd love to be able to say this format only shows on desktop, but whatever. Yeah, I don't know about organic. We've had some questions about that and I haven't had a chance to test it out. Maybe test it out and let us know, Jon Loomer When I started doing this was square is the ideal on LinkedIn for organic, which is why I did it. And I tried to do in a way that's not going to create a bunch of extra work by just okay, I've got this created video with all the captioning on it, just throw it on a square canvas. And it looks I think, fine. As opposed to trying to recreate the square dimensions, AJ Wilcox We do find over and over that square outperforms every other format for both image and video. So yeah, cool. I think you're on the right path. What are some of the things that marketers should be using TikTok for? Jon Loomer First of all, in your brand, right, so and what your goals are, at minimum, t's just about creating connection with a potential customer, right. So if you have a service, where you are an expert is supposed to be an expert in where they can hire you to do something, you should be mostly about educating them on that thing. And I know for years, the argument against doing something like that was like, oh, but then they'll just do it themselves. I think it's the complete opposite of that, like, yes, they might take bits and pieces of that. But eventually, they need an expert. And because you establish that expertise over and over and over and over again, they'll go to you when they need that help to hire you or recommend you or whatever it be. So I think if you're a service, just sharing your expertise on a regular basis, no strings attached. Like, again, I know this is an obstacle for a lot of brands of constantly pushing selling this this product product product, I would avoid that as much as you can, or you still get mostly ignored. So there's that. But you can also do things like you know, product specific how people use your product. If you're like more of a like a retail, or then it's less about establishing any kind of expertise, it could be more lifestyle, how people are using it, just fun, entertaining videos related to your product. There's just a lot of different angles you can take. The ultimate bottom line though, is you can't be 100% buy my stuff. It's gonna stand out in a bad way. You gotta be thinking, first of all, how do I grab their attention? How do I provide value? How do I you know, make their thumb stop? That's the goal. AJ Wilcox Oh, that's perfect.What about for B2B? Have you found anyone who's done a good job in B2B on TikTok? Any tips for us who are in B2B? Jon Loomer So the stuff I've been following, unfortunately, I can't even think of names. They're just like faces that show up in that tic tac feed. But a lot of that stuff that I follow is B2B. It's people who are experts in a field and I apply a lot of what I learned there to what I do, it's just a lot of educating. So this is how you do something in this field, and this my expertise, and do it quickly. Right. That's the other difficult adjustment for me and I'm sure a lot of old school marketers is like, get to the freaking point, fast. So not only get their attention, but also get to the point fast, they're ready to move that next video. So you've got to provide some value, solve a problem. So think about what are the problems that your target audience have focused on something very specific, wrap that up in a minute or less, I mean, it could be 10 seconds. There could be something so specific that you can get out in 10 seconds. And man, I wish I could give you some specific names. There's several of them who are just really good at the how to. So it's list the top three things you should be doing blah, blah, blah, or why this one thing is so important. It's those types of things. But I encourage anyone who's on TikTok or reels, start following people based on these keywords, engage with the stuff that you like, oh, that's really useful, follow them. And you will start seeing your feed catered to that. There's this there for you section of TikTok, for example, we're constantly seeing more B2B type of content there that I find really useful and t's based on my own engagement. AJ Wilcox Very cool, great tips. Thanks for sharing that. What about you, either professionally, or personally? Or both? What are you most excited about right now? Jon Loomer Man, I tell you, this is a different part of my life. So personally, I have three sons, my business I built around being able to spend as much time with them as possible. And we shared a common love for baseball. So everything I've done really over the first 10, 11 years is about making sure, first of all that I had a business I had an income, I also had freedom of time to dedicate to coaching. Well, my two oldest boys are now in college. It's crazy. And my youngest is now in high school. So my coaching days are over, which is probably good timing. Because after a while, when you take that approach of like, I just want to be as free as possible and work less in this industry, you start getting left behind and that it was I think my business needed a reboot. So I'm spending way more time on my business right now. Because I have more free time that used to be taken up with coaching, building the business. And I think that's really why I'm doing all this video right now. I'm so energized in that. I said no to all podcast guest invitations for years. Because that's just one more thing that takes up my time that I didn't have time for. So it's these kinds of things like, you know, building these relationships and having these experiences I'm really excited about. AJ Wilcox I'm so grateful that you accepted this one. This is awesome. Like I will have mentioned in the intro, you've been a huge inspiration to me so thanks so much for coming on. Jon Loomer Thanks so much. AJ Wilcox I'm curious because you've dedicated so much time to coaching in baseball. Yeah, you've got some sons in college. Do you have any future MLB players? Or are they on scholarship? Or have they kind of left it behind? Jon Loomer No. So I feel really lucky for this. I mean, first of all, my oldest, he'll agree with this, the least skilled of the three. He played through varsity, which is no easy feat. 2500 kids in the school to play all the way through senior year. But he had a specific goal, like he's, he's a senior at Texas Tech right now. He's gonna go to med school next year. He's going to be an orthopedic surgeon is what he's planning on. And then my middle son, it's funny because like, he's one we're like, we kind of wanted him to keep playing. Because he's got that ability. I'm not gonna go MLB be or anything. But he's got that ability to play. But actually, it's probably a good thing that he's decided that's it, I'm ready to focus on school. Because that's what they are worried about with these kids, like in this environment that I'm in with baseball, it's so crazy, and so much pressure. It's constantly about getting to that next level. Like when you have that focus, are they prepared for when that's not an option anymore? Like, what are you going to do? And so he's actually planning on doing something in sports, he's looking to go into sports journalism, and he's super busy and active in college and I'm really proud of them. And our youngest son not gonna make any predictions on him. He's still living the dream play baseball in high school, but I think just as a parent, it's just a reminder that there's always something after and to make sure they're ready for that. That baseball sports really, unless, maybe not even unless, you can't make it the number one priority because eventually you're not going to have it. So yeah, that's one of those tough parenting lessons. AJ Wilcox Well, that is nice, because you see Olympians who go and get a gold medal and retire from their sport, and then they have a crash. They have a hard time figuring out what do I do with my life? I'm really glad that the sport takes them so far, but then they're willing to become well rounded and jump into school. I think that's a nod to your parenting that you're probably doing things right. Jon Loomer Really thinking largely my wife, Lisa, too. She's so deeply involved in your school and on top of what are you doing? Are you doing your homework? And whatnot, it's a lot of credit to her. AJ Wilcox Oh, it's fantastic. Shout out to Lisa. Well, John, anything else you want to share with us about anything you're working on? Or anything you feel like it'd be helpful to us as LinkedIn marketers? Jon Loomer No, I think just to stick with a theme, you know, be re to constantly evolve. And whether this is about LinkedIn marketing, or about your brand and your business. I think I have a unique perspective of having been in this was my business for 11 years and was at a very high point. And then I stopped evolving, thinking I could just keep going with these same approaches forever. It'll always work for me. And you have to understand that the way people consume the way people buy, the needs people have, how you do things on what platforms and what for, like, all those things have to constantly be evaluated. There is no new universal, this is always going to work. So be open to change, I think is my best advice for any marketer or any business owner. AJ Wilcox That's fantastic advice. Jonn, thanks again for accepting the invitation to come on here, sharing all this value. Where do you want people to follow you, find you, any of that? Jon Loomer I guess that depends on where you consume content, but jonloomer.com is my home base. So if you still use websites, go there. Otherwise, you can easily find me on TikTok at Jon Loomer Instagram at Jon Loomer. Listen to a podcast now. I mean, The Podcast with Jon Loomer as well. Actually a lot of those episodes these days are repurposed TikTok videos. They're nice, short, quick and to the point. Oh, that's cool. We could have a whole other topic about that too sometime! AJ Wilcox We can and we and we probably awesome. Thanks so much, John. Jon Loomer Awesome. Thanks so much, AJ. AJ Wilcox All right, I've got the episode resources for you coming right up, so stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox If you look down in the shownotes, you'll see links to jonloomer.com, his TikTok, his podcast, and the link to follow him on LinkedIn. So definitely check those out. Also, if you or anyone else is looking to learn more about LinkedIn Ads, check out the link in the show notes for the course that I did on LinkedIn Learning all about LinkedIn Ads. It's by far the highest quality and the lowest cost course out there. If this is your first time listening, welcome, we're excited to have you here. Hit that subscribe button. We'd absolutely love to have you around next episode. But if this is not your first time listening, a terrific zero cost way that you can support us is to look down, hit the rate and leave us a review in whatever podcast player you listen on. You probably hear this from a lot of podcasters, but it really makes a big difference to leave us reviews. So please help us get the word out. Also with any questions, suggestions, feedback, corrections, anything you want to give us around the show, email us at podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn ads initiatives.

When I first started my business and was learning about Facebook ads, I was obsessed with Jon Loomer's content. He is arguably the most knowledgeable Facebook ads person out there, but more importantly, he's a great teacher. He started his business in advanced Facebook advertising beginning in 2012. He experienced some bumps in the road over the past few years but listen to how he addresses these challenges…I think you'll be inspired.Jon shares some really powerful things with us:How he started his businessHis journey into TikTokWhat's new in Facebook adsWhat his content creation process looks like behind the scenesThe importance of being scrappy and the value of seeking out mentors and advisersThe importance of staying focused and being transparent with clients and customersThe challenges of managing growth and scaling operations, and the role of innovation in a constantly changing market.

Jonny and Jamie welcome a special guest, Jon Loomer, world-leading Facebook Ads Expert and founder of the Power Hitters Club on Facebook.    Sharing his experience of social media cycles and online businesses from working with Facebook Ads in 2007 with over 50 million platform users to building his audience on TikTok.   Is short-form video the future? Hear Jon's take on the benefits of TikTok and other short-form video platforms, and how to create value and connection with your audience.    Listen now to hear more about our predictions for 2023 and the future of social media…

One of the key changes in the world of video marketing that has emerged over the last few years has been the rise of short-form video. With all the major platforms now prioritising and focussing on short-form it really is no longer just something some businesses do, but it really should be something that all businesses are starting to embrace.And in today's episode I've invited one of the world's leading paid advertising experts to the show to hear the story of how he's adapting to short-form video and what you can learn from this.Jon is an accidental marketer and advertising educator who launched jonloomer.com in 2011 after two layoffs. He found a niche in advanced Facebook advertising beginning in 2012. His experience with Facebook goes back to his years with the NBA when the league partnered with Facebook in 2007. His business is built around educating advertisers on the tools, skills, and strategies that they need to succeed. He is now in the process of adjusting his business and brand to the ever-changing landscape, now focusing more on short-form video via TikTok and Reels, no matter how uncomfortable that may make him. He is a baseball fan and stats nerd who shares his love of the game with his three boys.In this episode we cover:The biggest shift Jon has seen in Facebook/Instagram advertising space over the last 5 years.His first impressions/thoughts about short-form videos.The hesitations as a marketer he has to go all in.What's changed for him.What opportunity traditional businesses have with short-form video.How businesses can measure success and ROI.The things he learned as a marketer in starting on the short-form video journey. The impact he believes that short-form video platforms are having (going to have) on the advertising industry more generally. If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

In this episode, I had the privilege of sitting down and interviewing one of my first Facebook Marketing mentors, Jon Loomer. We discuss everything from the biggest changes with Facebook and Meta over the last few years, what the most effective form of social media marketing is right now, and what the future holds. We also discuss the value behind creating content consistently, giving value for free over and over and how this actually leads to revenue. If you're in need of a team, one that will go above and beyond for you and your brand, then please visit talktoaninja.com to get more information on how we can help you today. You can follow Manuel on: Instagram: https://www.instagram.com/mrmanuelsuarez/ Facebook: www.facebook.com/theninjamarketer/ Linkedin: https://www.linkedin.com/in/mrmanuelsuarez/ Youtube: https://bit.ly/3GVPXVm Messenger Channel: www.m.me/theninjamarketer/ Contact AGM: site: talktoaninja.com email: contact@agmagency.com phone: 1.888.280.3339

In this episode, we interview Jon Loomer. Jon is a Facebook marketing expert and he shares with us his knowledge with growing and scaling successful campaigns from almost a decade of working inside of ads manager. You're going to learn these three things and more.What does bringing back the 28 day attribution mean for adsHow you can think strategically to find unique ways to target your audienceAnd how to handle big sales periods in your business to maximize revenueFind out more about Jon and the Power Hitters Club hereIf you're an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it hereOnline Store owner? Join our free online communityReady to start selling on Shopify? Get an extended trial here:https://www.shopify.com/?ref=bitbranding  Try CommentSoldSubscribe to our YouTube channel where we put out new videos 2x per week herehttps://drive.google.com/drive/u/1/folders/1-Z25lmcL1efgJy16Qe1nP5-WunOvmqc2

In this episode, I had the privilege of sitting down and interviewing one of my first Facebook Marketing mentors, Jon Loomer. We discuss everything from the biggest changes with Facebook and Meta over the last few years, what the most effective form of social media marketing is right now, and what the future holds. We also discuss the value behind creating content consistently, giving value for free over and over and how this actually leads to revenue.

Welcome back to That Entrepreneur Show? This season has been filled with entrepreneurial all stars and this week will be no different. -Insight to provide Brands with the quality creative services they need in order to stay ahead -How to utilize social media to scale eCommerce-Insights on how to create unique, creative strategies that produce effective results to boost brand awareness, help scale revenues, and enhance the user experience while getting the highest ROI- Using targeted TikTok Ads to set your eCommerce business apart from the competition and everything from SEO to Web DesignFor over 6 years, Kenny has been helping businesses break through the digital space by providing holistic perspectives and solutions. He has scaled multiple ecommerce brands to consecutive 6 and 7 figure months from his ability to dial in on the user experience. He is on the show as the Founder of Grayt Media representing an Average Return on Ad Spend is at 460%! As we have an all-star marketing-entrepreneur on the show today, this week's spotlight story at the halfway point will feature the entrepreneurial journey in Jon Loomer. Follow along here.Other areas of discussion:Why ROI doesn't mean profitsHow his journey started at The Golf ChannelHow Curiosity and Entrepreneurship are relatedAll aspects of running a companyNeeding to know WHO to askWhy your clients are actually your boss.Why he become an entrepreneurGreatest lesson learned in entrepreneurshipMost challenging parts of entrepreneurship App/Book/Tool recommendation for entrepreneursWhich entrepreneur throughout history they would sit down with Guest website: https://www.graytmedia.com/Guest LinkedIn: https://www.linkedin.com/in/kengrayjr/Thank you for stopping by That Entrepreneur Show: The podcast where top performing entrepreneurs around the globe stop by to provide you with the tools you need. Get the most of your 20 minutes by learning from founders of companies and brands to help you grow. Catch up with weekly interviews since 12/2019. See you next week!WebsiteYouTubeHost InstagramShow InstagramFacebookTwitterLinkedInFor Digital Editing Inquiries and Potential Podcast Guests: Email: PodcastsByLanci@Gmail.comAdventure by MusicbyAden | https://soundcloud.com/musicbyadenHappy | https://soundcloud.com/morning-kulishow/happyIf you enjoyed this week's show, click the subscribe button to stay current.Listen to A Mental Health Break Episodes here

Jon Loomer, Owner of Jon Loomer Digital, is on the Social Pros podcast to talk all about the future of advanced Facebook advertising.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Jon Loomer, Owner of Jon Loomer Digital, joins the Social Pros podcast to share some of his words of wisdom and advice for those looking to take Facebook ads to the next level. With the recent Facebook to Meta rebrand, things are a little up in the air in the social media world. But Jon weighs in on the future of Facebook and how marketers will have to adapt to succeed. He gives some solid advice on getting started with Facebook ads, why you should focus on targeting the right people, and how to be mindful about sticking to a budget. Jon goes on to talk about how competition has affected advertising on Facebook over the years and why it's more important than ever to be creative and experiment to find what works. In This Episode: 2:50 – Jon's thoughts on Facebook's rebrand to Meta 4:38 – What is “the metaverse”? 6:23 – How Jon Loomer Digital evolved into the resource for Facebook advertisers 10:08 – Why tie your Facebook ads to different stages of your funnel 12:07 – Creative, targeting, or budgeting: which is the most important? 14:31 – Why microtargeting is so powerful 18:00 – The factors holding people back from experimenting with Facebook ads 19:48 – How advertisers can set realistic result expectations 21:52 – How to get started with Facebook ads 25:56 – The challenges with dayparting 29:12 – Understanding how iOS14 can impact Facebook advertising 34:35 – What makes a good Facebook ad call to action 35:51 – How much should you trust Facebook's auto-optimization? 41:48 – What experience and skills help you run successful ad campaigns 43:33 – Jon's one tip to becoming a social pro Resources Get the new State of Marketing report for free from Salesforce Jon Loomer Digital A Facebook Ads Experimentation Guide Visit SocialPros.com for more insights from your favorite social media marketers.

Today's guest on the Shane Sams Show is Jon Loomer of JonLoomer.com & Social Media Pubcast! Jon is a self-proclaimed baseball nerd and “accidental marketer.” After having several jobs that he didn't like and a couple that he really enjoyed, Jon found himself unemployed, so he started a blog about social media. He realized that much of his website traffic was “empty traffic,” so he knew that he needed to make a product. He niched down to advanced Facebook advertising and found success! Shane Sams and Jon talk about growing your business and teams, as well as delegating tasks that others can perform better. In today's episode you'll learn: Jon Loomer's story of going from bad jobs to good ones to creating his own business How to delegate what you're not good at Websites can become businesses when you sell products If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.ShaneSams.com  Follow Shane on twitter @shane_sams.

My first encounter with Facebook ads started as a requirement for my social media manager job. I had to learn it. In this episode, I am sharing with you my Facebook ads story - from learning from Jon Loomer to Jomar Hilario and creating my very first Facebook ad campaign.

On this special weekend edition, Jon Loomer ( http://jonloomer.com/ ) joins me for a deep dive into Apple's forthcoming changes to ad tracking. Learn how YOUR ad campaigns and reporting will change. * Jon's "Facebook Ads and iOS14" course ( https://www.jonloomer.com/facebook-ads-ios14/ ) * Jon's "Beyond the Boost" program ( https://www.jonloomer.com/btb/ ) * Jon's "Power Hitter's Club" membership program ( https://www.jonloomer.com/phc/ ) *About the Podcast:* * Enjoying the Show? Rate/Review Us! ( http://ratethispodcast.com/today ) * *Join Our Free Slack Community* ( http://todayindigital.com/slack ) * More: Ads / Classifieds ( http://todayindigital.com/ads ) • Transcripts ( http://bit.ly/tidm ) • Leave a Voicemail ( http://todayindigital.com/voicemail ) * Follow Tod: Twitter ( http://twitter.com/todmaffin ) • LinkedIn ( http://linkedin.com/in/todmaffin ) • TikTok ( http://tiktok.com/@todmaffin ) • Twitch ( http://twitch.tv/todmaffin ) Today in Digital Marketing is hosted by Tod Maffin ( http://todmaffin.com/ ) and produced by engageQ digital ( https://engageq.com ). Subscribe at https://TodayInDigital.com ( http://todayindigital.com/ ) or wherever you get your podcasts. (Theme music by Mark Blevis ( http://markblevis.com/ ). All other music licensed by Source Audio.) Privacy & Opt-Out: https://redcircle.com/privacy

Instagram removes a popular tactic of social media community managers… here’s why your brand’s web site suddenly got a lot of traffic today, Spotify’s new patent is equal parts creepy and potentially ground-breaking in terms of marketing, and TikTok cozies up to agencies. Wait, no, scratch that. Just one agency. *•* *Enjoying the Show? Rate/Review Us!* ( http://ratethispodcast.com/today ) *•* *Join Our Free Slack Community* ( http://todayindigital.com/slack ) • About Us: Ads / Classifieds ( http://todayindigital.com/ads ) • Transcripts ( http://bit.ly/tidm ) • Leave a Voicemail ( http://todayindigital.com/voicemail ) • Follow Tod: Twitter ( http://twitter.com/todmaffin ) • LinkedIn ( http://linkedin.com/in/todmaffin ) • TikTok ( http://tiktok.com/@todmaffin ) • Twitch ( http://twitch.tv/todmaffin ) More Info on the Stories Covered: * Spotify Patents Speech Recognition Tech ( https://www.musicbusinessworldwide.com/spotifys-latest-invention-will-determine-your-emotional-state-from-your-speech-and-suggest-music-based-on-it/?utm_campaign=TodayInDigital.com ) ( Patent PDF here ( https://www.musicbusinessworldwide.com/files/2021/01/SPOT-Patent.pdf ) ) * Instagram Testing No More Shared Feed Posts In Stories ( https://www.socialmediatoday.com/news/instagram-moves-to-stop-people-sharing-feed-posts-within-stories/594255/?utm_campaign=TodayInDigital.com ) * Filtering Referral Spam ( https://neilpatel.com/blog/how-to-remove-referral-spam-in-your-google-analytics ) * All Core Web Vitals Must Be Met For Ranking Boost ( https://www.searchenginejournal.com/google-all-core-web-vitals-must-be-met-for-ranking-boost/394358/?utm_campaign=TodayInDigital.com ) * Jon Loomer’s “Facebook Ads and iOS 14” Course ( https://www.jonloomer.com/facebook-ads-ios14/ ) * Google’s Course on Apple’s iOS Changes to Tracking ( https://adsonair.withgoogle.com/events/helping-partners-prepare-for-apples-att-policy-updates ) * Facebook Ad Category Exclusions ( https://www.socialmediatoday.com/news/facebook-tests-new-topic-exclusions-for-advertisers-within-news-feeds/594310/?utm_campaign=TodayInDigital.com ) * TikTok and WPP ( https://www.socialmediatoday.com/news/tiktok-announces-new-partnership-with-wpp/594301/?utm_campaign=TodayInDigital.com ) * Quiz Answer: Embedded Videos and SEO ( https://www.searchenginejournal.com/google-embedded-videos-have-same-seo-value-as-uploaded-content/394216/?utm_campaign=TodayInDigital.com ) * Today in Digital Marketing is hosted by Tod Maffin ( http://todmaffin.com/ ) and produced by engageQ digital ( https://engageq.com ). Subscribe at https://TodayInDigital.com ( http://todayindigital.com/ ) or wherever you get your podcasts. (Theme music by Mark Blevis ( http://markblevis.com/ ). All other music licensed by Source Audio.) Privacy & Opt-Out: https://redcircle.com/privacy

Dans cet épisode, je reçois Matthieu Batteur, cofondateur des Petits Culottés, une marque de couche pour bébés made in France et sur abonnement. Pendant cette interview, vous allez apprendre comment Les Petits Culottés ont concquis 15000 abonnés payant en un an et demi, grâce à une utilisation très astucieuse des Facebook Ads (notamment de la géolocalisation). Dans le détail : Sa stratégie globale Facebook Ads qui combine le drive-to-store et la conversion offline Comment il arrive à faire se déplacer plus de 1000 personnes en pharmarcie... avec seulement 100 euros investis en pub (!) L'évolution très rapide de son budget mensuel moyen sur Facebook Les visuels et messages qui fonctionnent bien dans ses campagnes Comment il utilise les articles "comparateurs" pour ouvrir un nouveau marché ...et pleins d'autres choses. Bonne écoute ! ---------- Vous aimez No Pay No Play ? Aidez-moi en allant mettre des ⭐️ et un avis sympa sur iTunes ou Apple Podcasts. Merci d'avance

Greg Hickman is the CEO and Founder of System.ly, and alt.agency a done-for-you sales funnel and marketing automation service for businesses. Greg’s team works with clients such as Entrepreneur on Fire, Eventual Millionaire, Jon Loomer and many other top online entrepreneurs. He was nominated by John Lee Dumas for his automation and growth genius. in …

I know you WANT to, but don’t you dare touch that lookalike audience A couple of year-end content ideas for those of you on Snapchat Twitter just gave a whole lot of PR people a huge headache And two killer Facebook ad campaign tactics from Jon Loomer, including how to geotarget people who are in one specific building The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers. Links to Tod's social media at at the bottom of http://TodayInDigital.com Sources: Jon Loomer: https://powerhittersclub.com/ https://www.vice.com/en_us/article/4aggmw/twitter-bug-private-lists https://support.snapchat.com/en-US/news/year-end-story-news https://www.linkedin.com/jobs/view/1644546649/?fbclid=IwAR0WdjEDguGLGn6zM2aYjYk0yGue_aRg0LgBvCsNr0u1-25cEBV-h2pwNlk https://buffer.com/resources/best-instagram-stories https://marketingland.com/stock-photo-service-unsplash-launches-image-based-advertising-for-brands-272854 https://www.marketingdive.com/news/report-amazon-cuts-dataxus-access-to-fire-tv-inventory/569126/ https://www.seroundtable.com/google-improve-content-web-site-28687.html https://www.socialmediaexaminer.com/how-to-get-approved-instagram-shopping-product-tags/ --- Send in a voice message: https://anchor.fm/todayindigital/message

Con questa intervista completiamo il tridente "magico" delle Facebook Ads.: Jon Loomer L'intervista è completamente in lingua inglese Enrico intervista Jon Loomer: (00:00) ► Intro (00:55) ► La storia di Jon Loomer (03:25) ► Come hai fatto capire che Facebook sarebbe diventato così importante nel mondo dell'advertising? (06:50) ► Suggerisci il free model a chi sta iniziando? (09:23) ► Quanto budget hai speso prima di ottenere dei risultati? (12:23) ► Quanto tempo hai speso per consolidare la tua attività? (17:10) ► Qual è il blog che ti ha dato più risultati? (19:24) ► Quali sono gli errori più comuni che vedi su Facebook? (23:42) ► Secondo te, Faceook ha capito come bloccare le "bad practice" degli Advertiser? (25:58) ► 3 consigli a chi vuole iniziare (30:29) ► Qual è il consiglio che daresti al Jon Loomer di 8 anni fa? (32:00) ► Cosa ne pensi del Subscription Model? (38:46) ► Qual è la campagna o prodotto più strano su cui hai lavorato? (43:06) ► Q&A (45:40) ► Outro Se qualcuno lavora con le Facebook Ads da più di 2 anni ha letto dozzine di sue guide, chi invece no ► https://www.jonloomer.com/blog/ Live Show Settimanale ogni Lunedì, dalle 20.00 alle 21.30 ► jo.my/smxi #StayHungryStayAlpinista #SherpaMastermind

Facebook ads are getting increasingly competitive and expensive– and it's not stopping anytime soon. That's scary for those of us that rely on Facebook ads to power their business and their income. In this episode, social media advisor Andrew Foxwell talks us through tactics to make Facebook ads a more reliable part of your business. You'll hear: Why Facebook ad costs are rising How to recognize and overcome facebook ad fatigue What mandatory Campaign Budget Optimization (CBO) means for you Why social proofing is an algorithmic game changer How to accelerate engagement on your ads Since co-founding Foxwell Digital in 2012, Andrew Foxwell and his wife Gracie have worked with hundreds of businesses, non-profits, and organizations to launch, optimize, and manage more than $10 million in Facebook and Instagram advertising campaigns. Andrew's past & present clients include Square, Eventbrite, Fitbit, Blenders Eyewear, Pura Vida Bracelets, Bryan Anthonys, Grand Ole Opry, and more. Andrew regularly teaches training courses with Jon Loomer on various topics such as Facebook Analytics, Business Manager, Dynamic Ads, Scaling, and much more. Andrew is also the co-host of the Ecommerce Influence podcast and has been featured in the New York Times, TechCrunch, and various other print/online publications. Tune in for more details! Resources Andrew's consulting site: Foxwell Digital FB Training Ads: Jon Loomer Twitter: @andrewfoxwell FB Group: eCommerce Heavyweights Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop's search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. What if I told you there is a method to the madness of Facebook ads? That there is a simple 3-tier campaign model that can lead to reaching the right people at the lowest cost, while keeping your ads from becoming irritating? Learn how in today's episode. Show Notes Behavioral Retargeting (Ads) Explained: https://en.wikipedia.org/wiki/Behavioral_retargeting Jon Loomer on Facebook's Campaign Budget Optimization: https://www.jonloomer.com/2018/01/09/facebook-campaign-budget-optimization/ Beginners guide to Facebook Ads: https://www.facebook.com/business/help/965529646866485 Episode in blog format: https://jakubkubicka.com/facebook-ads/

Co-founder of Foxwell Digital and collaboration with over 250 businesses! Over $10 million spent on Facebook and Instagram ads! Blogger at Jon Loomer, podcast host known from The New York Times and TechCrunch! And now on our podcast: Andrew Foxwell! We proudly present our first podcast episode in english with the US-expert: Andrew gives insights into Facebook ads scaling, optimization rules and how humility helps managing campaigns.

Co-founder of Foxwell Digital and collaboration with over 250 businesses! Over $10 million spent on Facebook and Instagram ads! Blogger at Jon Loomer, podcast host known from The New York Times and TechCrunch! And now on our podcast: Andrew Foxwell! We proudly present our first podcast episode in english with the US-expert: Andrew gives insights into Facebook ads scaling, optimization rules and how humility helps managing campaigns.

Ep #74: People tend to overcomplicate things. Let’s make your business processes more simple and effective. Once you’ve done it, you can automate your business in many areas.  Our special guest Greg Hickman got a tip from his coach to leave only one thing in each step of the business model he used. I watched the video where he shared that a few months ago. Then I decided to experiment with the social media I use to share the content and see if I can increase the traffic from it. I picked Pinterest as a primary platform. Within a month I saw the traffic growth and now spend less time on Pinterest as a big part of the process is automated.  While I’m still experimenting with it, listen to the episode and see how you can simplify and automate your business processes. Greg is a marketing funnel strategist, coach and founder of System.ly, a marketing automation consultancy working primarily with service providers, consultants and coaches to productize their services and automate both their sales and fulfillment systems.  Greg has helped design and implement systems for businesses such as Entrepreneur on Fire, Jon Loomer, Chris Ducker, Jay Baer and other market leaders. Time Stamped Show Notes: [00:22] About the episode and Greg Hickman [02:20] Greg started his entrepreneurial path in the mobile business, but worked with customers that he didn’t really enjoy working with [04:02] He began using marketing automation tool InfusionSoft and got in touch with many well-known online entrepreneurs [06:35] Greg saw the entrepreneurs were using the tool but had many trials and frustrations, and he could help use it more effective [08:08] How formula to six-figure business works [10:30] From 10-15 sales offers Greg’s company went to one offer [11:22] They picked Facebook as one traffic source [13:05] It may be scary to choose only one of everything but once all start working you’ll be okay with that [15:01] Pick one traffic source and go deep in all of its features [16:41] Look at the things that you’re already doing and see what processes you can automate [17:37] Everyone already has systems in your business, but sometimes we don’t realize that [20:18] How to automate the traffic source [21:56] Before you automate anything you need to simplify it first [25:03] Before clients schedule a call with Greg and his team they need to watch several videos to come prepared for the call [26:11] One of the difficult questions for entrepreneurs is where do you want your business to be? They don’t know what they want [27:25] A big mistake that people make is automating before doing everything manually [28:35] Create the automation process by recording each step you do and creating the checklist for that [30:38] Once you’ve simplified your business you can add a new offer or traffic source, but the whole system still will be the same [32:30] Why you lose when you pick one social media as one source of traffic and try to stream the same content to many others [34:39] Where to find Greg online [35:17] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show Let’s get in touch: What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram Did you get new insights? Please leave a short review on iTunes Get more marketing tips on intnetworkplus.com Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Have you considered placing ads within Facebook Messenger's app? Over 10% of the world's population uses FB Messenger each month. Liz goes over how to reach people on this popular app and a few reasons why you may want to consider it. Liz mentions a few ways to learn more about Facebook Ads Manager, Custom Audiences & the FB Pixel. We recommend Jon Loomer's site and short video tutorials. You can view them here https://www.jonloomer.com/quick-video-tutorials/ Episode 0305 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Jon Loomer is the founder of JonLoomer.com, specializing in Facebook ads, marketing and digital reach. Jon provides information, training and consulting services to help organizations improve their Facebook marketing. Jon wrote a post in January 2018 about changes to the Facebook news feed, and how those changes may impact Facebook Pages. Jon's fun, honest way of imploring all Pages to not "screw this up" by trying to game a system is the focus of this conversation. Honest engagement is important, and understanding the reasons Facebook is making changes can help charities do a better job of using Facebook along with other tools and outreach opportunities.

Today we have the pleasure of speaking with Greg Hickman who is the founder and owner of Systemly. Greg has had the pleasure of working with entrepreneurs such as Chris Ducker, Jon Loomer and Entrepreneur on Fire. During today's episode Greg talks about his trials and tribulations of scaling Systemly to the powerhouse it is today and how he was able to gain the courage to walk away from 10 years of work and pivot in a completely different direction. This episode hits home for a lot of folks.

Greg is a marketing funnel strategist and founder of System.ly, a marketing automation consulting and education company working primarily with online businesses such as Entrepreneur on Fire, Jon Loomer, Chris Ducker and other market leaders. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

Jon is a Facebook marketing coach, author, speaker and strategist. He became an early user of Facebook for business purposes while working for the National Basketball Association in 2007. Jon launched Jon Loomer Digital in late 2011, and in little more than a year established JonLoomer.com as well as his Facebook page as go-to resources for Facebook marketing research, guides and tutorials. In this episode, Jon and Stacy discuss building a business that gives you the freedom and flexibility to live your life and give your family the stability you want. Some highlights include: “I was laid off twice in two and a half years.” At minute 1:00, Jon talks about why he decided to stop moving his family around and decided to start his business. When you write, you learn about yourself. At minute 5:00, Jon talks about how he grew his business through one of his biggest strengths: writing. Work-life balance doesn’t mean spending all of your time with your family. At minute 13:00, Jon talks about why you need to spend time with the people that matter to you but also need to spend enough time in your business to continually challenge yourself. Do what you’re good at and delegate everything else. At minute 17:00, Jon talks about his team and what he delegates. You have to experiment. At minute 24:00, Jon talks about how to figure out what is going to work for you and your business and why you shouldn’t worry if something doesn’t work immediately. Ways to contact Jon: Website: www.jonloomer.com Podcast: www.jonloomer.com/pubcast Twitter: @jonloomer Facebook: www.facebook.com/jonloomerdigital Resources: Zapier *Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Greg is a marketing funnel strategist and founder of System.ly, a marketing automation consulting and education company working primarily with online businesses such as Entrepreneur on Fire, Jon Loomer, Chris Ducker and other market leaders. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

Welcome to Episode 51 of HubShots! Recorded: Monday 19 September 2016 | Published: Thursday 22 September 2016 Full show notes available here: http://hubshots.com/episode-51/ Welcome Shot 1: Inbound Thought of the Week Inboundcountdown.com - 50 days until Inbound Another spotlight speaker announced - Angela Duckworth http://www.inbound.com/speakers/angela-duckworth Author of Grit - http://www.bookdepository.com/Grit-Angel-Duckworth/9781785040191 Craig is reading this at the moment - and she would have been one of his predictions! HubShots meetup plan - we’ll use WhatsApp to tell you where we are, so you never have to feel isolated. Varun mentioned that there 60-70 Australian HubSpotters attending. Shot 2: HubSpot Feature/Tip of the Week Something new: http://www.hubspot.com/2016-product-refresh Something old: Using Settings in Workflows: Suppressions and Priorities: hubspot workflow suppressions This isn’t new - it’s been there for ages - but a good reminder to use these features. Shot 3: Opinion of the Week When people say they want a new website, actually they are saying they want a new web strategy If you are planning a new web site and you only focus on look and feel you’ve missed a key part. Takeaway: ask the ‘5 Why?s’ : https://en.wikipedia.org/wiki/5_Whys Shot 4: Challenge of the Week Even though a business has made sales does not mean everything on a website is geared to drive sales. So we are working on a website that sells a product on a recurring payment. What we analysed and went to optimise the content on the site we discovered that there were many points of friction. No one thought about the buyer’s journey. Offers at each stage of the journey were not clear. The path to conversion was unclear. Takeaway - don’t believe everything someone tells you, go look for yourself and evaluate the buyer’s journey and the content. Shot 5: Pro Tip of the Week LinkedIn conversion tracking is now available - finally: https://business.linkedin.com/marketing-solutions/conversion-tracking Shot 6: State of Inbound Item of the Week The new State of Inbound report is now available: http://www.stateofinbound.com/ P29 Sales challenges: Getting a response is now the biggest difficulty: p29 sales difficulty Key takeaway: get creative about getting cut-through. Quality over quantity. Notice: Customer references is a big influence: p107 sources of purchase information Key takeaway: use case studies in your consideration and decision mode strategies. Shot 7: Resource of the Week Larry Kim and Jon Loomer - as usual :-) http://www.jonloomer.com/2016/09/15/facebook-image-dimensions-2016/ 1200 x 627 versus 1200 x 628 Great place to start is Canva when creating images. Shot 8: Community Item of the Week Facebook news feed hacking - from Larry Kim: http://www.wordstream.com/blog/ws/2016/07/20/facebook-newsfeed-algorithm Shot 9: Podcast of the Week BROADCAST - Inbound Learning Broadcast By HubSpot Academy png 2 https://itunes.apple.com/au/podcast/broadcast-inbound-learning/id990728424?mt=2 Shot 10: App of the Week Lil BUB Weather: http://lilbub.com/ http://www.weatherbubapp.com/ Here’s some of our favourite tools: SEMrush BuzzSumo Google Docs Slack Ahrefs Google Analytics Google Tag Manager Canva Shot 11: Quote of the Week “Purpose - the intention to contribute to the well-being of others” ― Angela Duckworth

Do you run Facebook ads? Are you familiar with the latest changes? In this episode, I interview Jon Loomer, a marketing expert who specializes in Facebook advertising. Jon is host of the Social Media Pubcast and blogs at JonLoomer.com.  Show notes: https://www.socialmediaexaminer.com/207

Transcription of this podcast with show notes can be found at: http://www.matchnode.com/blog/advanced-facebook-marketing-jon-loomer-matchcast-episode-4-0/

Show Notes - Buzz 1: Bing Ads Good News, Bad News a. Bad news is it does not take 15 mins. It took me a good 2-2.5 hours to do this. But the good news is Bings support is excellent! They even remoted into my machine and spent 2hours in total to sort out an issue for a custom just trialing their product. b. Seems like Bing Ads may have trouble importing all ad copies but support is excellent. c. Shout out to Eden from Bing Ads! Buzz 2: Facebook Save to Facebook Feature for your website a. Ok, let's talk about facebook! b. People will see your content but may not read it right away. It's hard enough getting your content in front of eyeballs but as marketers we also have a consumption problem with our audience. c. Save to Facebook option good tactic to get people to save your article/resource/post for consumption on Facebook later. d. If you head onto their developer resource, you can select what size of 'save to facebook' you want and it will spit out html code for you that you can drop into the html view of any page: https://developers.facebook.com/docs/plugins/save e. If you're on wordpress, recommended plugin: https://wordpress.org/plugins/fb-save-button-for-wp/ Buzz 3: Facebook 20% rule phasing out a. Triggered by a post I saw on Jon Loomer's blog: http://www.jonloomer.com/2016/06/08/facebook-text-rule-ads-change/?inf_contact_key=a49866a b. So what's changed? Well the grid tool is now gone. c. Moving forward your add will be broken into (4) categories based on their text density. These categories are: OK, Low, Medium, High Buzz 4: Facebook Ad Essentials a. Marketers often treat Facebook Ad like any other type of advertising like AdWords and this can be a problem. b. But FB ads obviously work, they can work extremely well based on their targeting ability and low CPCs c. Pro-tips on the following areas: (1) Budget: i. CPL and CPA: Definition (2) Personas (3) Offer (4) Audiences (5) Facebook Tracking pixel (6) Design (7) CTA (8) Reporting

JR presses Jon on his outlets outside of business, and things get a little uncomfortable...

BI 198: How Jon Loomer Built a Thriving & Highly Profitable Community of Advanced Facebook Marketers by Trent Dyrsmid | eCommerce Entrepreneur

In this episode of Getting Goosebumps: The Power of Storytelling, I had the rare chance to fire away some burning questions to the world’s foremost Facebook advertising expert… Jon Loomer. With an array of experience, a popular podcast series of his own and a vast community of dedicated fans and followers, it came as no surprise that he had an abundance of unique insight to share.

Sean Jackson and Jon Loomer go head-to-head in an epic battle between Facebook and LinkedIn. Who wins? You decide … Ladies and Gentlemen, in one corner we have Jon Loomer with Facebook and its 1.5 billion users. But Sean Jackson is not intimidated with LinkedIn and its 380 million users in the other corner. Which... Listen to episode

Welcome to session 64 of “The Dealer Playbook” Podcast and this bad boy is a killer episode.  In this session we are sitting down with one of the top bloggers in the world when it comes to Facebook Marketing for business the founder of Jon Loomer Digital Mr. Jon Loomer and he is going to talk about “ How To Build A Community of Loyal Followers Using Facebook”.  Jon Loomer is a Facebook marketing coach, author, speaker and strategist. He has used Facebook for business purposes for more than five years, the first time while with a major sports league in 2007. In 2011, Jon launched Jon Loomer Digital to show business owners how to apply advanced strategies to build their business, drive leads and increase revenue through the use of Facebook. In one year, Jon quickly established a Facebook Page with more than 7,500 active Facebook Fans. This Page, of course, is only one spoke in his overall strategy. The hub of Jon Loomer Digital is JonLoomer.com, a thorough resource of Facebook marketing tips, tutorials and analysis of breaking news. JonLoomer.com regularly gets more than 100,000 visitors per month and is ranked within the top 25,000 globally by Alexa. Jon Loomer is one of the top Facebook experts out there and he drops some insanely awesome value bombs that will help you build your brand, a loyal audience of followers which of course will sell you more cars.  Quick Preview of This Session How Brands Are Missing Out On Facebook Jon goes into how brands have it all wrong on Facebook and massive opportunities brands are completely missing out on. In this session Jon Loomer goes into what car dealers are doing wrong on Facebook and what they really should be doing.  The Power Of Marketing Helpful Content Not Marketing Sales Messages Jon delivers some great content ideas as well as why marketing and promoting valuable content not sales material will deliver better long term results which will sell you more cars. He also goes into exactly how to do it and what the budget looks like to do so.  Targeting & Retargeting On Facebook Jon unleashes some of his favorite strategies and tips for targeting the right people on Facebook as well as his best of best info when it comes to retarget marketing on Facebook. Killer information!  That is just a small small dose of some of the killer content and value Jon Loomer delivers in this session.  Get More & Get Connected With Jon Loomer Jon Loomers Facebook  Jon Loomers Website  You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dea

Welcome to session 64 of “The Dealer Playbook” Podcast and this bad boy is a killer episode.    In this session we are sitting down with one of the top bloggers in the world when it comes to Facebook Marketing for business the founder of Jon Loomer Digital Mr. Jon Loomer and he is going to talk about “ How To Build A Community of Loyal Followers Using Facebook”.    Jon Loomer is a Facebook marketing coach, author, speaker and strategist. He has used Facebook for business purposes for more than five years, the first time while with a major sports league in 2007.   In 2011, Jon launched Jon Loomer Digital to show business owners how to apply advanced strategies to build their business, drive leads and increase revenue through the use of Facebook.   In one year, Jon quickly established a Facebook Page with more than 7,500 active Facebook Fans. This Page, of course, is only one spoke in his overall strategy. The hub of Jon Loomer Digital is JonLoomer.com, a thorough resource of Facebook marketing tips, tutorials and analysis of breaking news. JonLoomer.com regularly gets more than 100,000 visitors per month and is ranked within the top 25,000 globally by Alexa.   Jon Loomer is one of the top Facebook experts out there and he drops some insanely awesome value bombs that will help you build your brand, a loyal audience of followers which of course will sell you more cars.    Quick Preview of This Session   How Brands Are Missing Out On Facebook   Jon goes into how brands have it all wrong on Facebook and massive opportunities brands are completely missing out on. In this session Jon Loomer goes into what car dealers are doing wrong on Facebook and what they really should be doing.    The Power Of Marketing Helpful Content Not Marketing Sales Messages   Jon delivers some great content ideas as well as why marketing and promoting valuable content not sales material will deliver better long term results which will sell you more cars. He also goes into exactly how to do it and what the budget looks like to do so.    Targeting & Retargeting On Facebook   Jon unleashes some of his favorite strategies and tips for targeting the right people on Facebook as well as his best of best info when it comes to retarget marketing on Facebook. Killer information!    That is just a small small dose of some of the killer content and value Jon Loomer delivers in this session.    Get More & Get Connected With Jon Loomer   Jon Loomers Facebook    Jon Loomers Website    You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;) Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate?  Get Michael's book here. Connect With Team DPB Connect with The Dealer Playbook on Twitter here. Check out Michael Cirillo's blog here. Check out Robert Wiesman's blog here. Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.  

Since 2007 Jon Loomer has been using Facebook for business. And despite the ever changing landscape, has continued to thrive by marketing on the platform. Jon is now one of the leading Facebook marketing experts, and in this episode, it’ll become clear why. When I asked Jon to come on the show I had no... Listen to episode

Jon Loomer shares advanced Facebook advertising tips and tricks using the Facebook power editor http://jonloomer.com

Taking your marketing to the next level will take your quality of clients to the next level. Today’s guest is Jon Loomer, who has taken his experience in social media from big brands like the NBA and American Cancer Society to create a powerful business serving those that want advanced marketing. Discover a unique approach to using remarketing that gave him an unbelievable opt-in rate. Jon shares with you what marketing looks like in 2015. Get the show notes for 157 | Using Advanced Marketing with Jon Loomer Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jonloomer ‏#Marketing #SocialMedia #PowerfulBusiness #Episode157 #Podcasts Give Leaders in the Trenches a review on iTunes!  

LINK TO THE MAKING OF THE PODCAST WITH JOH LOOMER ALL ABOUT FACEBOOK PART 2 YOUTUBE   =============   WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress business podcast where we talk with some of the brightest minds in WordPress development and online marketing.

FOR MORE FACEBOOK UNEDITED YOUTUBE VIDEO ABOUT THIS PODCAST PRESS THIS LINK TO WATCH   ================   WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress business podcast where we talk with some of the brightest minds in WordPress development and online marketing.

You may know Jon Loomer as the "Facebook Ads Guy" but in this episode of The Pivot, host Todd Wheatland dives a bit deeper behind the man who is a Power Editor pro. Learn how this Philosophy Major from the Midwest found his way to entrepreneurship by way of the NBA and The American Cancer Society. Jon also discusses how choosing a tight niche in marketing has allowed him to grow his brand and his business. 

Be a fly on the wall as I mastermind with Facebook marketing expert Jon Loomer. This battle mastermind is loaded with pure content and will help you take your business to the next level!

Unless you're selling advertising, website traffic isn't really the goal.In some recent research, the Content Marketing Institute found that the number one thing that ineffective content marketers have in common is that they use website traffic as a key success metric. Instead of measuring views, consider actionable metrics like whether visitors tell their friends about you, make a purchase, or fill out a contact form. These deeper metrics are much more valuable when figuring out whether your content marketing has been successful.SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to Jon Loomer (http://twitter.com/jonloomer) best person out there for Facebook advertising. Check out his blog and his courses for more information (http://www.jonloomer.com/).OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Do you use Facebook ads? Want to bring your Facebook advertising to the next level? In this episode I interview Jon Loomer, a Facebook marketing expert who specializes in Facebook advertising. His blog, JonLoomer.com, was the top pick in our 2014 top 10 social media blogs.  Show notes: https://www.socialmediaexaminer.com/129  

This episode of Content Inc. Joe Pulizzi has guest Jon Loomer, a Facebook Marketing Expert who has grown his business using a content marketing approach. Jon shares how he grew his audience and subsequently his revenue, by building a solid content base. In his first two years, he generated over 600 blog posts. This was truly a solid base that then allowed him to diversify into other content platforms as well as create products that his audience wanted. Listen to hear more of how Jon became the Facebook Marketing Expert by focusing on content first. 

Unless you're selling advertising, website traffic isn't really the goal.In some recent research, the Content Marketing Institute found that the number one thing that ineffective content marketers have in common is that they use website traffic as a key success metric. Instead of measuring views, consider actionable metrics like whether visitors tell their friends about you, make a purchase, or fill out a contact form. These deeper metrics are much more valuable when figuring out whether your content marketing has been successful.SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to Jon Loomer (http://twitter.com/jonloomer) best person out there for Facebook advertising. Check out his blog and his courses for more information (http://www.jonloomer.com/).OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

Jon Loomer is an educator, struggling public speaker, business and youth baseball coach, tortured Brewers fan, and father of three boys.  JonLoomer.com was launched more than three years ago and is now the go-to source for training courses, webinars, ebooks, free content, and a private community on advanced Facebook marketing.  

Jon makes it clear, Facebook's not trying to screw you when it comes to ecommerce Facebook marketing. You might be screwing yourself, though, and he teaches you how to fix it and make it an extremely profitable channel. Jon Loomer runs the most complete online resource of advanced Facebook marketing tips and tutorials, and his site is updated on nearly a daily basis. His site was recognized as one of Social Media Examiner's Top 10 Social Media Blogs of 2013, and in 2014 he was again named to the list but as the #1 social media marketing blog. J on's previous experience includes VP of Strategic Marketing for the American Cancer Society and the Senior Manager of Fantasy Games for the NBA, overseeing the entire life cycle of the fantasy games product. He’s a wizard when it comes to ecommerce Facebook marketing, and today he’s going to teach us how ecommerce companies can use Facebook marketing to help them make the jump from $1 million to $10 million+ in revenue.   Topics Discussed The number one component in successful ecommerce Facebook marketing. The biggest mistakes ecommerce companies are making in their Facebook advertising. Building custom audiences. Understanding "Look-a-like Audiences" and how to do them right. How to identify a great Facebook consultant from a bad one. The ONE thing to start on today...and then a few bonus action items to implement into your ecommerce Facebook marketing system. Topics Discussed JonLoomer.com Jon's Twitter (@jonloomer)   Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!   Follow on Twitter: Follow @chadvanags Follow @a_brawn

Jon Loomer, Owner of Jon Loomer Digital, joins the Social Pros Podcast this week to discuss his expertise in the ever-changing world of Facebook ads, the different options for paid media on Facebook, and the specifics of the advanced techniques he uses to create successful Facebook advertising campaigns. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/what-you-probably-dont-know-about-advanced-facebooks-ads/

Are you prepared for the new era of three-way digital marketing?While organic reach continues to decline, now is the time to incorporate paid social media and paid search into your overall digital marketing strategy. And, because of the influence that search has over social media and vice versa, I predict that the "social media team" will turn into simply the marketing team, overseeing social, content, and search including both paid and organic elements. It's more important than ever for your team to understand all aspects of these digital marketing tactics, so take the time to train them now. SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to Jon Loomer (http://twitter.com/jonloomer) who is one of the premiere experts in paid Facebook advertising, so check him out for help on this very topic.OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

Unless you're selling advertising, website traffic isn't really the goal. In some recent research, the Content Marketing Institute found that the number one thing that ineffective content marketers have in common is that they use website traffic as a key success metric.  Instead of measuring views, consider actionable metrics like whether visitors tell their friends about you, make a purchase, or fill out a contact form. These deeper metrics are much more valuable when figuring out whether your content marketing has been successful. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Jon Loomer (http://twitter.com/jonloomer) best person out there for Facebook advertising. Check out his blog and his courses for more information (http://www.jonloomer.com/). OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

This is the audio version for the blog post found at http://jonloomer.com/program.

Are you looking to find better ways to reach your target audience with Facebook ads? Do you want to dive into the world of enhanced Facebook marketing for your business? This week on the Social Media Social Hour, Jon Loomer joins me to talk about utilizing Facebook ads to more effectively market your business. Jon Loomer’s […] The post Facebook Ads & Enhanced Facebook Marketing with Jon Loomer appeared first on Casual Fridays.

Facebook recently admitted that companies will have even less organic engagement going forward…and recommended marketers prepare to buy ads, and lots of them! As luck would have it, The Marketing Agents just interviewed Facebook advertising guru Jon Loomer on how small businesses can use and maximize their results on Facebook with advertising. If you've been looking to reach more people on Facebook, this is the episode for you! http://www.themarketingagents.com/25

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Do you use Facebook ads? Are you wondering how paid Facebook marketing can work for your business? In this episode, I interview Jon Loomer, who blogs about advanced Facebook marketing at Jon Loomer.com. Jon used to do social media work for the the NBA and American Cancer Society before going out on his own in 2011. Show Notes: https://www.socialmediaexaminer.com/39