Podcast appearances and mentions of Jay F Hicks

Alabama State Director of Athletics Jennifer Lynne Williams joins Jay F. Hicks on the Sports Creatives Podcast. The duo discuss Lynne Williams' use of social, her philosophy on telling the Alabama State and HBCU story, the impact of her communications background, lessons in leading digital and much more. 2:48 – As an Athletic Director, how do you go about using social media? 4:46 – How do you work to strike the balance between your personal brand, your personal life and the brand of Alabama State athletics? 8:50 – What is your philosophy on telling the HBCU and Alabama State story using digital and social? 11:42 – How do you lead your strategic communications team given your background in communications? 15:06 – What went into the recent redesign and rebrand of the Alabama State athletics website? 18:09 – How do you inspire your external team to be innovative and not be afraid to fail? 20:33 – Who are you inspirations to create the culture you have fostered at Alabama State? 23:36 – What is the biggest thing you've learned in terms of leading, guiding and directing the strategic and digital, from where you started to where you are right now?

Brian Bowsher, Associate Athletic Director, Chief Marketing Officer for Washington, joins Jay F. Hicks on the Sports Creatives Podcast. The pair discuss the relationship between the core values of the institutions and the creative and marketing teams, Bowsher's vision for leading both units and the synergies created through dual leadership, his creative leadership philosophy and “leading with context”, the Fun Dodger Creative rebrand of the internal creative unit and more.   2:54 – What does Washington's core value of “Experimentation and Innovation” look like within the creative and marketing teams? 7:57 – How does the core value of “People Development” influence how you lead the marketing and creative teams? 13:11 – How does your leadership of creative and marketing allow your team to better tell the UW story? 20:17 – How does your title as Chief Marketing Officer impact your leadership philosophy? 26:07 – What was the creative transition between former Head Football Coach Chris Peterson and new Head Coach Jimmy Lake like? 29:59 – Who is the best either leader or creative leader you've been around? And why?

Drew Martin, Executive Senior Associate Athletics Director for External Affairs for Texas, joins Jay F. Hicks on the Sports Creatives Podcast. The pair discuss setting up UT's creative solutions team, how the Longhorns are harnessing analytics to make decisions and drive their business, the importance of mentorship, creating an environment to inspire creatives and much more.   3:41 - When you first got to Texas, what changes did you make to the creative process? 8:34 - What were some of the challenges did you experience early at Texas? 10:40 - What are some of the goals for social and digital? And where does that rank amongst the overall athletic wide goals? 16:43 - Being armed with the analytics, how does that affect conversations with head and assistant coaches, staffs, people and stakeholders within the organization about content? 23:41 - Is Chris Del Conte's Twitter organic or is there a strategy behind it? 28:56 - How has your leadership style been influenced by Chris Del Conte? 37:21 - You are involved in the Creative Plug, which is about connecting, and mentoring, empowering black creatives in sports and media. Why was it important for you to get involved? 45:10 - How are you creating a space that inspires creatives?

Ali Fisher, Assistant AD for Creative Services for Missouri, joins Jay F. Hicks on the Sports Creatives Podcast. The pair discuss Fisher's career development, which includes being the first graphic designer employed by the Tigers and developing Mizzou's first brand guidelines document, leadership style, creating elements that fit Missouri's history and culture, the Mizzou creative culture and much more.   2:57 – When you are collaborating with a team or department, how do you go about communicating with the stakeholders? 3:58 – How are you measuring success and communicating objectives, with projects that have been successful for you and Mizzou? 10:04 – As a part of the strategic communications staff, how do you discuss managing and communicating deadlines and projects? 15:26 – What does your creative staff look like and how would you describe your leadership style? 18:09 – What do the brand guidelines look like for Mizzou? 19:53 – What is the creative culture at Mizzou? 24:28 – How do you maintain that blue collar culture and mentality? 26:32 – How do you go about managing the creative workload for you and your team? 29:12 – How do you promote career development for your staff and stay current with trends? 33:04 – What is it like being a female leader in the creative athletic space?

Jack Patterson, Vice President of Digital & Social Media, Multi-Media Rights for Learfield IMG College, joins Jay F. Hicks on the Sports Creatives Podcast. The pair discuss how Patterson and his team are working with athletic departments to retain and grow revenues during these times of uncertainty and dig in on the importance of Social+, their 18 content producing partners and the value they are providing to their partners. Patterson also touches on how the Learfield IMG College merger has impacted his department and how they can serve athletic departments and sponsors.   3:10 – How is Learfield IMG College working with its partners, in terms of social and digital, to retain and grow revenues? 5:22 – What are partners doing in the current environment since there are no sporting competitions? 8:07 – How did the Learfield and IMG College merger change how your department is serving athletic departments and sponsors? 12:23 – With the increased level of resources, are you seeing that athletic departments and sponsors feel like they're getting better value? 14:43 – How does this Social+ work and how can it impact what athletic departments can do, in terms of social and digital and creating content? 26:27 – What advice would you give to someone who is leading their external relations, has creatives on their team and is responsible for sponsored content? 32:13 – How important is it to have the creative team involved from the beginning when creating branded content?

Russell Houghtaling, Associate Athletic Director, Ideation at Oregon State, joins Jay F. Hicks on the Sports Creatives Podcast. Houghtaling discusses Oregon State's approach to handling COVID-19 for their staff, his creative leadership philosophy, sharing content during these uncertain times, the impact on creative departments, Oregon State's approach for sponsored content and much more.   3:32 - How did your department approach working from home? 6:54 - Since you began putting the plan in place in early March, how are you leading your team now? 10:36 - How is your organization operating and communicating right now? 14:31 - What will the impact of COVID-19 be on creative departments over the next academic year? 20:02 - How did your department handle the hire of a new Head Wrestling Coach during this pandemic? 22:09 - What's your though process on figuring out roles as a creative leader? 26:49 - What is Oregon State's strategy to maintain revenue without live events? 30:10 - Walk us through your Let's Go Places road trip sponsored content series. 33:19 - What is next for the Oregon State brand?

Jonathan Gantt, Associate Athletics Director for Creative Solutions at Clemson, joins Jay F. Hicks on the Sports Creatives Podcast. Gantt discusses how his team and Clemson Athletics have handled these uncertain times, communicating with his team and administration, the appropriate content for Clemson during this crisis, and engaging student-athletes.   3:52 – During the beginning of this crisis, what was the discussion like among creatives on your staff and who came up with the plan your office on how to move forward and how to react to all of this? 7:06 – What did the first 24 to 48 hours look like for Clemson? 9:49 – How is your team, from full-time staff to grad students to student workers, communicating and still making things work during these uncertain times? 14:58 – What is the communication with your administration in terms of obviously messaging and tone, and determining what things need to be discussed? 21:06 – What conversations are you guys having internally on what is appropriate and how to make those decisions on what content is shared for the overall brand, and then with the specific teams? 26:53 – How is your team engaging with the current student-athletes during these uncertain times and moving forward?

Jay F. Hicks sits down with Michigan's Digital Strategy and Creative Lead Brian Wagner and Texas' Assistant Director, Digital and Social Strategy Marc Jordan to talk about the NCAA's United For One campaign, led by this duo. The trio talked about the hours and days when the NCAA was beginning to cancel competitions and then seasons due to the corona virus outbreak, how their respective social and digital teams are continuing to operate, how their creative and social teams are continuing to tell the brand story, and so much more. 3:36 – Can you walk us through the origination and execution of the United For One campaign? 11:03 – How do you feel like the campaign was received online, in terms of getting the message out? 14:22 – How did your respective athletic departments handle when competitions and later seasons were beginning to be canceled? 20:53 – How are you operating with everyone on your respective digital social and external teams, including graduate assistants or student workers? 26:15 – How are you guys continuing to create content and tell the brand story? And then what does that look like moving forward? 32:03 – Have you found that you've either altered or kept your voice or your tone in the brand that you've build and found appropriate ways to do that?

The tables are turned on @jayfhicks as his Sports Creatives Podcast is commandeered by 1Question Leadership Podcast host, Tai M. Brown. Hicks is put in the in the guest's chair as Brown asks questions about leadership in the collegiate sports creatives industry. Specific topics cover how creatives can value themselves and what to look for in an athletic department that values creatives.

Katie Cavender, Assistant Director of Communications for College Football Playoff joins Jay F. Hicks on the newly co-branded AthleticDirectorU and Sports Creatives Podcast. The duo talk about the process of changing the College Football Playoff's voice on social to be more engaging and less corporation which involved navigating relationships with the organization's numerous stakeholders to get buy-in.

Chris Freet, Deputy Athletics Director for External Engagement at the University of Kansas, joins Jay F. Hicks on the newly co-branded AthleticDirectorU and Sports Creatives Podcast. The duo discuss Freet's first time overseeing development and creating a culture of success for the Jayhawks, the priority of social and digital for senior leadership team, and the challenges of developing social and digital in Lawrence. The conversation also covers the Miles to Go series on ESPN+, featuring Head Football Coach Les Miles, the fears that leadership had to overcome, the show's ideation, and much more.

“Fear is good, you can feed on it and it makes you work harder to be good and be better. If you get too complacent and happy, that's where you get in trouble.” A special episode from MLC Connect 2019 with two of the keynote speakers, Amy and Jen Hood of Hoodzpah Design of Southern California. Through their studio the duo have worked with companies ranging from small California businesses to major brands like Google and Target. Jay F. Hicks, a digital strategist and content lead at Bayler University Athletics and also the host of Sports Creatives Podcast, joined me to co-host in the MLC media room in the Atlanta Braves' stadium. Listen along as Jay and I chat with the Hood twins as they share how they began their company,imposter syndrome, how they developed soft skills and emotional intelligence, managing imposter syndrome, how they collaborate seamlessly with one with another and more. Mentions Include: Hoodzpah Design Hoodzpah Design on Twitter Hoodzpah Design on Instagram Jay F. Hicks on Twitter My next guest is Peter Robert Casey aka PRC. Peter is the Vice Chairman at SLAM Magazine and is a digital marketer, tech startup founder and CEO of JDS Sports, a venture capital fund for sports-related companies. Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.

Tim Brogdon, Assistant AD/Digital Strategy at the University of Miami, joins Jay F. Hicks on the newly co-branded AthleticDirectorU and Sports Creatives Podcast. The two discuss internal creative agencies, being the top advocate for social and digital to senior leadership in order to innovate, and Miami's process of under going a brand audit. The conversation also covers Miami's ongoing education with the organization's SID to ensure the brand's social and digital strategies are being properly executed.