Podcasts about Creative services

In this episode of the Econ Dev Show, host Dane Carlson interviews Jonathan Knecht, Senior Vice President of Marketing and Creative Services at the Kansas City Area Development Council, who reveals how his team markets the greater Kansas City region to attract business investment and talent. Jonathan, a self-described "refugee from advertising" who's been with the organization for 21 years, discusses their collaborative approach to regional branding centered around the iconic KC Heart logo, their focus on key industry sectors like digital health and sports architecture, and how Kansas City's central location, affordability, and quality of life create competitive advantages. He also shares insights on building consensus across state lines and how their in-house creative agency supports economic development efforts throughout the region. Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! Actionable Takeaways for Economic Developers Consider adopting organically popular community symbols rather than creating new brands from scratch to ensure authenticity and community buy-in. Build collaborative relationships across political boundaries to present a unified front when pursuing major projects and investments. Leverage your region's unique industry clusters (like KC's sports architecture) to create compelling specialization stories for targeted marketing. Create an in-house creative agency to support marketing needs across your region, especially for partners with limited budgets. Develop talent attraction initiatives like KC's "Team KC" that connect employers and equip them with shared marketing resources. Create specialized content for different audiences, such as belonging guides for various cultural communities, to support talent recruitment efforts. Focus on tracking meaningful metrics tied to actual business attraction and expansion results rather than just marketing activities. Identify and promote quality of life advantages such as central location, cost of living, and cultural amenities as competitive differentiators. Establish sector-specific initiatives (like KC's Digital Health and Animal Health Corridor) to target industries where your region has competitive advantages. End counter-productive incentive competitions between neighboring communities to better focus resources on attracting new businesses to the region. Special Guest: Jonathan Knecht.

Hey there, music-lovers. Welcome to Why Music Matters, a podcast where we examine the power and influence that music can wield in our lives. I'm your host, Jeff Miers. On today's episode, I'm joined in the studio by two members of a band that has spent the last 30-plus years embodying the very definition of “indie” music. Barry Privett and Terry Clark are two-fifths of Carbon Leaf, the Richmond, VA band that has spent the past three decades crafting a body of work that blends elements of rock, Americana, pop, and folk, and performing that work to devout audiences in excess of 3,500 times. Along the way, they became the first unsigned, independent band to perform on the American Music Awards, shared stages with the Dave Matthews Band, John Mayer and Jason Mraz, among many others, and have consistently taken us back to a time when eclecticism and diversity within a band's sound were considered a positive. During our chat, which took place on the afternoon of their late April performance at Buffalo Iron Works, Barry and Terry spoke freely about their journey, the importance off embracing the moment with a sense of urgency in both life and music, and the trials and triumphs of a life spent being truly independent. Welcome to Why Music Matters, Barry Privett and Terry Clark, of Carbon Leaf… Produced by 678Main Studio and Creative Services https://678main.com

Sebastian Gansrigler is a designer, photographer and founder of Softcover – a shop in Vienna that handpicks indie magazines, art books, photo books and small editions. It is the first and only shop in Vienna to focus on independent publishing and topics like photography, graphic design, art and culture. We invited Sebastian onto our podcast to talk about his journey going from being a freelancer offering creative services, to opening a physical store selling physical products.WebsiteInstagram

We had the pleasure of speaking with Walmer Medina on this week's episode. Walmer is the Director of Creative Services for the Durham Bulls. Walmer tells us how he got into graphic design and some of the work he's done over the years. He shares what a typical game week looks like and what went into creating the new Coastal Plain League logo. Walmer also shares his Proffitt and Loss.Make sure to follow the Bulls and CPL online.Durham Bulls - Website: https://www.milb.com/durhamInstagram: https://www.instagram.com/durhambulls/ (@DurhamBulls)Twitter: https://www.twitter.com/DurhamBulls (@DurhamBulls)Coastal Plain League - Website: https://www.coastalplain.com/Instagram: https://www.instagram.com/cplbaseball/ (@CPLBaseball)Twitter: https://www.twitter.com/CPLBaseball (@CPLBaseball)Earned Fun Average - Instagram: https://www.instagram.com/earnedfunavg/ (@EarnedFunAvg)Twitter: https://www.twitter.com/earnedfunavg/ (@EarnedFunAvg)Blue Sky: https://www.bsky.app/profile/earnedfunavg.bsky.social  (@EarnedFunAvg.bsky.social)Curved Brim Media -Website: https://www.curvedbrimmedia.com/Instagram: https://www.instagram.com/curvedbrimmedia/ (@CurvedBrimMedia)Twitter: https://www.twitter.com/CurvedBrim/ (@CurvedBrim)

As our Creative Services team expands, we've added Keith Haeberle as Production Manager. We spoke with him earlier this year to hear about his previous experiences and how they relate to his new role with Daktronics, including a focus on processes and operations.   Links: Daktronics Creative Services Website: daktronics.com/creativeservices

The world's only podcast solely dedicated to audio ads is back! Brought to you by this week's sponsor Claritas, we give you Ad Infinitum Season 3, Episode 2 - "Stay Safe in Sound."Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes journalist Suzanne Rico to talk about her deeply personal, fascinating podcast The Man Who Calculated Death. Suzanne did the hard work of reconciling with her grandfather Robert Lusser's dark legacy as a Nazi scientist, then had to find a way to sell her show to networks and advertisers. Suzanne and Stew dive into why difficult subject matter done well is well worth supporting.“Clarity has a cleverness all of its own.”Stew Redwine (VP, Creative Services, Oxford Road)And no episode of Ad Infinitum is complete with an ad break-down. This week, Stew and Suzanne check out winners and losers from BetterHelp, Amazon Pharmacy, Rocket Money, and Ritual. Let's dig in.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 1 - "Podcast is for the Children." Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes Deborah Goldstein (Executive Producer, Head Writer, Host of Gen-Z Media's hit show “The Big Fib”) and Jeremy Westphal (Director of Partnerships, Advertising Strategy & Creative Services, Gen-Z Media). GZM has mastered the art of crafting immersive, award-winning fiction podcasts for children and families with shows like: Six Minutes, The Unexplainable Disappearance of Mars Patel, and of course, The Big Fib. “We've got these incredible audiences that span ages and that trust us.” Deborah Goldstein (Executive Producer, Head Writer, Host of “The Big Fib”) Together, the team is talking—Work That's Worth It, 7 Magic Words, and Thinking of the Children, while breaking down ads from BetterHelp, Mint Mobile, Amazon, and yep, Gen-Z Media.

Join us for a PRessing On in Public Relations conversation with Brenda Duran, a highly accomplished public relations specialist with a notable decade-long tenure in Los Angeles County. Listen in as we dig deep into the influence of women and Latinas in public relations. Her career has been marked by significant contributions in key roles, including Communications Director for the Los Angeles County Registrar-Recorder County Clerk and Deputy Executive Officer of Communications and Creative Services at the Executive Office of the LA County Board of Supervisors. In these positions, she played a pivotal role in initiating and expanding the social media presence of both departments and significantly enhancing their public outreach and engagement. Currently, Brenda holds the position of Director of External Affairs for the newly established Los Angeles County Justice, Care, and Opportunities Department. Brenda's expertise lies in crafting strategic and concise messaging for a wide array of Los Angeles County public programs and initiatives. Her portfolio includes the successful launch of numerous multimedia campaigns spanning various mediums, such as editorial and TV spots, social media engagement, outdoor billboards, and public service announcements endorsed by notable public figures. She has also excelled in developing comprehensive communication plans and directing social media strategy. To connect with Brenda, track her down at: Instagram: @bduran5 LinkedIn: linkedin.com/in/brendaduran ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com

The world's only podcast solely dedicated to audio ads is back for a very special Season 2 finale! Presenting Ad Infinitum Season 2, Episode 14 - "The State of Sonic Branding." Host Stew Redwine (VP, Creative Services, Oxford Road) and guest producer Jeanna Isham (Owner, Dreamr Productions) explore sonic branding's evolution, impact, and future through conversations with a veritable who's who of the audio world. They talked to everyone, from the inventors of beloved audio logos to audio alchemists helping shape the sonic strategies of blue-chip brands around the world, including: Joel Beckerman (CEO, Made Music Studio) Chelsea Campbell (Group Creative Director, SiriusXM) Lisa DeStefano (Former VP, The Home Depot) Colleen Fahey (US Managing Director, Sixième Son) Steve Keller (Sonic Strategy Director,SiriusXM) Jim Reekes (Architect of Apple's startup sound, VP Product Management & Marketing, Argon Systems) Joe Sauer (Consumer Behavior Researcher) Roger Sho Gehrmann (VP, Songtradr) Dallas Taylor (Host of Twenty Thousand Hertz podcast) Walter Werzowa (Creator of Intel's iconic five-note sequence) “ Sonic Branding is simply the expanded answer to the question, ‘Can they recognize your brand with their eyes closed?' Let's say it's yes, then Sonic Branding expounds on that yes.” Stew Redwine (VP, Creative Services, Oxford Road) We're talking Ancient Origins, Sonic Storytime, and Sonic Branding's ROI. Let's tune in.

When I was Vice President of Creative Services at Conseco, we were always out of literature for key products. In the insurance business literature is all you have to sell, so these outages would cripple our sales team. Out out of stock list was routinely close to 300 different items and climbing. While we had numerous meetings on the subject nothing ever changed. So I stopped talking about procedures and policy and asked a simple question "If our goal was a back order level of 100 what would we do?" Defining a specific target, instead of vague "get better" gave a focus to our discussions. Every day we knew exactly how far we were from our target. As an added incentive, I offered to take the print team to any restaurant in town if we reduced our back orders to 100  by September. 1. The date gave us the sense of urgency we needed to keep this in the forefront of our discussions. We kicked off every production meeting with a brief conversation about the back-order list and the ideas started flowing.  We instituted a "red flag" for any project associated with back order items. Every team, editors, designers, writers and account executives agreed if a red tag landed on their desk it was their first priority. Slowly the numbers started to improve;  We posted the daily results on the way so we could see our progress in real time. . On September 1, we went to lunch at Cafe Nora. There are several important lessons for small business owners in this story: Define your goals, with a specific time line If you are serious create and follow an action plan Track your progress Involve others, do not assume you can do it on your own.  We would never have succeeded with out the support of the printer, inventory team, and other managers.  

The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 13 - "One Amazon to Rule Them All" “ It's a group project where they each got a different part of the business, and they all try to jam it all together at the end, but none of it works together.” Adam McNeil (SVP of Client Services, Adopter Media) Stew Redwine (VP, Creative Services, Oxford Road) gathers an all-star panel to dissect Amazon's multi-million dollar podcast advertising strategy. Joined by Amelia Coomber (CMO, Podscribe), Adam McNeil (SVP of Client Services, Adopter Media), Paul Riismandel (President, Signal Hill Insights), and Arielle Nissenblatt (Founder of Earbuds Podcast Collective and podcasting advocate), these ad Avengers dive deep into a slew of Amazon audio ads and they don't pull any punches. Let's jump in.

Hey everyone, welcome back to Two Pixels Off! In this episode, Brad Hussey and Michael Janda bring the heat with rapid-fire hot takes on key topics for creative entrepreneurs. We're talking pricing strategies, finding clients, and how to confidently sell your services—all packed into an engaging, fun, and insightful conversation. Plus, we sprinkle in some hilarious banter, Canada jokes, and even a wild cougar wrestling story.

Born in Frankfurt Germany, Katherine Abboud lived in Los Angeles and Chicago for many years and now calls Birmingham, Michigan home. Past Experience: Principal /Chief Operating Officer @Armstrong White Senior Partner, Director of Creative Services @JWT Detroit Senior Graphic Services Manager- JWT Chicago Senior Print Production Manager @ Chiat/Day LA Print Production Manager @McCann Erickson LA Katherine's “real” role at RISE: Company Leadership New Business Development Brand Strategy Management Account Management Client Partnership Individual Accomplishments: 1996-2001 Accelerated professional advancement through the Advertising business to become the Senior Partner, Director of Creative Services for JWT Detroit managing 5 departments and over 100 employees. 2006 In collaboration with three partners, we acquired Armstrong White in 2006. I spearheaded the company's tremendous growth and evolution, shifting it from a predominantly local retouching studio in Detroit to a worldwide CGI studio. Our innovative approach involved utilizing vehicle design data to craft CGI imagery for automotive industry marketing, ultimately resulting in an acquisition. 2010 – Led the purchase and the total renovation of a custom built, secure CGI studio that became the benchmark for the CGI creative industry. 2013- Led the acquisition of Armstrong White to the largest VC firm in Canada which fueled our expansion into the Pharmaceutical, CPG, food, and beverage industries. 2013-2020 -Remained COO of Armstrong White 8 years post acquisition, and let the expansion to be the global CGI network within the parent company. In Katherine's Words: Stepping into the role of CEO at RISE is a moment of great significance for both the company and myself. My vision is to lead our talented team at RISE Creative Studios to push boundaries and deliver exceptional content, both branded and original. As CEO, I recognizing that our work extends beyond just individual projects. It's about leaving a lasting mark on the industry, challenging norms, and fostering a culture of inclusivity. I believe that by embracing diversity, we can widen the gaze and create narratives that resonate deeply with audiences around the world. My ultimate goal is to align the entire company with the mission of RISE, ensuring that every aspect of our operations reflects our commitment to diversity, integrity, and impactful storytelling. This is not just about walking the talk; it's about setting the gold standard for the industry and inspiring others to follow suit. Together, we will rise above challenges and make a profound difference in the lives of our audiences and the industry as a whole. “ Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Katherine Abboud: Website: https://www.risecreativestudios.com/ *E – explicit language may be used in this podcast.

The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 11 - "The Authors of Audio Branding." Stew Redwine (VP, Creative Services, Oxford Road) welcomes two experts who literally wrote the book — “Audio Branding.” Colleen Fahey, (US Managing Director, Sixième Son), and Larry Minsky, (Professor, Columbia College Chicago) sit down for an audio branding masterclass and deep dive highlighting one of today's top audio spenders. “Audio Branding  uses rhythm and energy and density of sound and instrumentation. And it seeks to let people understand your brand better, remember it better, and attend to it–pay more attention to it–and it's very successful in doing all of those things.” Colleen Fahey, (US Managing Director, Sixième Son). We're talkin' Train Sounds, Going Beyond Jingles, and Confused Branding. Let's jump in.

In today's MML City View Podcast, we meet with Dave Fults and Chris Burke from the city of St. Peters. David is the Communications and strategy coordinator for the city, where he oversees multimedia communications and has earned several organizational awards for outstanding performance and teamwork. He has worked more than three decades as a professional communicator and has an MBA in marketing from Lindenwood University. He is passionate about personal growth and leadership development.Chris Burke is the Creative Services and Event Coordinator for the city of St. Peters. He has produced more than 500 episodes of UpFront St. Peters, the City's weekly newsmagazine show, along with many other City productions.  He has also produced events for the City, ranging from events honoring veterans to multi-day community festivals welcoming more than 30,000 people for a weekend.  Chris is a graduate of Lindenwood University, where he completed his undergraduate degree and an MBA in Marketing.They are sharing the recruitment success from a LinkedIn campaign and how it has helped boost recruitment and retention for important roles throughout the City. City of St. Peters, LinkedInCity of St. Peters WebsiteBe sure to subscribe to Missouri City View and leave us a review in your favorite podcast app! Learn more at www.mocities.com.Follow MML!www.facebook.com/mocitieswww.twitter.com/mocitieswww.linkedin.com/company/mocities

Points of Interest00:00 – 00:47 – Intro and Gratitude: Marcel thanks listeners and sets up the episode's focus on benchmarking traps and performance evaluation.00:47 – 01:33 – The Benchmarking Trap: Marcel introduces the risks of relying on external benchmarks instead of understanding your agency's internal performance model.01:33 – 02:53 – Rate Benchmarking Limitations: Marcel explains why comparing rates fails to provide meaningful insights, especially with modern pricing models.02:53 – 05:00 – Flat Fees and Efficiency: He discusses the rise of value-based and project pricing, and how efficiency affects realized rates.05:00 – 06:08 – Realized Rates vs. Rate Cards: Marcel highlights that listed rates (rate cards) rarely reflect the actual rates agencies earn.06:08 – 07:29 – The Power of Average Billable Rate: Marcel introduces average billable rate as a more meaningful metric, blending efficiency and pricing insights.07:29 – 09:30 – Challenges in Measurement: Marcel explains why few firms measure key metrics like average billable rate and the inconsistencies in benchmarking them.09:30 – 12:26 – Revenue per FTE Caution: He critiques absolute revenue-per-FTE benchmarks, emphasizing cost structure and geography's role in profitability.12:26 – 14:00 – Look Inward First: Marcel urges agencies to focus inward on their business models instead of seeking external validation.14:00 – 17:33 – Understanding Your Agency Model: Marcel explains how to map team structure, capacity, and time allocation to determine delivery and utilization ceilings.17:33 – 19:48 – Budgets and Cost Breakdown: He emphasizes categorizing hard costs into delivery, sales, admin, and facilities to build a clear financial model.19:48 – 22:44 – Revenue Potential Example: Marcel demonstrates how capacity, utilization rate, and average billable rate determine an agency's revenue potential.22:44 – 25:00 – Delivery Margin and Overhead Benchmarks: He shares benchmarks for delivery margin (50–60%) and overhead costs (20–30% of AGI) to evaluate profitability.25:00 – 28:47 – Operating Profit Targets: Marcel outlines healthy operating profit margins (20–30%) and explains how utilization and billable rates interact within a model.28:47 – 31:00 – Beta Tool for Agencies: Marcel announces Parakeeto's beta software for modeling agency performance, offering free access for listeners to analyze and improve their businesses.Show NotesPricing models / Margin TargetsEpisode on RatesToolkit LinkLink for our beta free access to our model softwareLove the PodcastLeave us a review here.

In this episode of Elevate Care, host Kerry Perez speaks with Leora Westbrook about the importance of retention strategies in the healthcare workforce. They discuss the challenges faced by healthcare organizations in retaining talent, the evolving needs of a multi-generational workforce, and effective strategies to reduce attrition. Leora shares insights from clinician surveys and highlights the significance of data-driven decisions in developing tailored retention strategies. The conversation emphasizes the need for continuous evolution in workforce management practices to ensure long-term sustainability and success.Learn more about the show: https://www.amnhealthcare.com/podcastselevate-care-podcast/ Chapters00:00 Introduction to Retention Strategies01:51 Understanding Workforce Dynamics and Retention Challenges05:12 Effective Retention Strategies and Success Stories07:10 Key Takeaways and Future Considerations About LeoraAs President of Workforce Strategy & Optimization (WSO) at AMN Healthcare, Leora leads the WSO team in strategy, technology, analytics solutions, and consulting. She has over 15 years of experience in healthcare services, business development, and program management. She holds an MBA from Nova Southeastern University and a Bachelor of Science in Biomedical Engineering from the University of Miami.Connect with Leora: https://www.linkedin.com/in/leorawestbrook/About KerryKerry Perez leads the design and development of enterprise strategy in addition to overseeing Marketing, Corporate Communications, and Creative Services.Ms. Perez joined AMN Healthcare in 2007 and has held various roles during her tenure, including recruitment, marketing, innovation, strategy, and M&A. She most recently served as the company's Vice President of Enterprise Strategy. She also stood up AMN Healthcare's Diligence and Integration Management Office, which led the strategic and functional integration of new acquisitions to drive synergy. She was named among Staffing Industry Analyst's Top 40 Under 40 in 2021, and she hosts the AMN Healthcare podcast, Elevate Care.Ms. Perez maintains the guiding principles of being customer obsessed, thinking big and delivering results. She has a passion for mentoring emerging leaders and building effective teams.Ms. Perez holds a Bachelor of Arts degree in Business Economics and a Bachelor of Arts degree in Communication from the University of California at Santa Barbara. For more than four years, she has served on the board of Dallas-based nonprofit, CitySquare, which focuses on fighting the causes and effects of poverty. Connect with Kerry: https://www.linkedin.com/in/kerrycperez/ About The Show: Elevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Find Us On:Website – https://www.amnhealthcare.com/podcast/elevate-care-podcast/YouTube – https://www.youtube.com/@ElevateCarePodcastSpotify – https://open.spotify.com/show/5R2oWLZXYfjtPGW7o5KpuoApple – https://podcasts.apple.com/us/podcast/elevate-care/id1710406359Instagram – https://www.instagram.com/amnhealthcare/LinkedIn – https://www.linkedin.com/company/amn-healthcare/X – https://twitter.com/amnhealthcare/Facebook – https://www.facebook.com/amnhealthcare/ Powered by AMN Healthcare

Marketing may involve running campaigns, tracking pricing, or creating brands, but let's face it—marketers spend a lot of time building decks. From pitching ideas and asking for funding to reporting results or outlining strategies, we rely on presentations to drive action. Yet, no idea gains traction if it isn't understood. That's why communication and presentation skills are essential. In this episode, Nancy Duarte shares her insights on crafting persuasive presentations and mastering effective communication. Enjoy the show! Our Guest: Nancy Duarte https://www.linkedin.com/in/nancyduarte/ CEO & Principal @ Duarte, Inc. - Creative Services & Presentation Skills Training Author of 6 books & contributor to numerous publications like HBR, NYT, Wall Street Journal, Wired Her TED Talk - The Secret Structure of Great Talks has well over 3M views A client list that looks like the S&P500 listing - Apple, Hubspot, Walmart, Salesforce, Visa, Workday etc Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: ⁠⁠ https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/ Background Research & Literature: Duarte, Inc. https://www.duarte.com/ TEDx The Secret Strucutre of Great Talks https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks  Books https://www.duarte.com/resources/books/ Create Slides People will Remember https://www.youtube.com/watch?v=OeV2fHEM4RI  Timestamps: 0:00 - Intro to Nancy Duarte 3:35 - Nancy's career path to Presentation Agency Owner 6:38 - A presentation that won an Academy Award   9:35 - The challenge with most presentations 12:40 - How to amplify the connection to your audience 15:22 - Building decks is different from persuasive communication 19:00 - The importance of unpacking visuals 20:35 - Slideshows vs. Slidedocs    24:00 - Communication is evolving, PPT is just a tool   26:55 - How data has changed presentations 29:55  - Design implications with data 33:19 - The structure of great talks 37:42 - Why objections can improve your presentations  41:38 -  Poking holes before presenting 43:45 - The Duarte Method: Story, Visuals, Delivery & Empathy 47:19 - Presenters need to think more like a helicopter than a train 49:40 - The big Aha's for great presentations 51:54 - Learning more about Nancy 55:21 - Post-pod with V and Marc

In this episode of the Success Leaves Clues podcast, Robin and Al welcome Brendan Taylor, President of Mavericks VFX, a Toronto-based visual effects studio. Brendan takes us through his unexpected leap into entrepreneurship and the creative mindset that has driven his success in the visual effects industry. He opens up about the bold risks and challenges of scaling a business, highlighting the critical role of strong processes and a supportive network. Brendan also redefines what success truly means, shifting the focus from traditional accolades to the impact of a positive workplace culture and the importance of building a team that feels valued and inspired."Take the information, leave the emotion." ~ Brendan TaylorTakeaways:Embrace Risk and Creativity: Taking risks and navigating the messy creative process are essential for growth and innovation in any business.Resilience and Support: Success requires resilience, stepping out of comfort zones, and surrounding yourself with a supportive network.Empowering Workplace Culture: A strong, nurturing culture is built through clear direction, employee feedback, and connecting staff to the larger purpose of their work.Long-Term Vision and Legacy: Fostering innovation, tracking employee satisfaction, and aiming to be the best employer are key steps in building a lasting legacy in the industry.Brought to you by Aria Benefits and Life & Legacy Advisory Group

Not all live events have a full season of event production. To hear how our team handles week-long major events, Justin and Matt spoke with Brent Smith, Senior Art Director for Daktronics Creative Services. He shares his history of making digital content, how the Creative Services team works with these large events to create content on the fly and much more.   Links: Daktronics Creative Services Webpage: daktronics.com/creativeservices For inquiries, please email us at Professionalservices@daktronics.com

In this special live audience episode of Elevate Care, Kerry Perez is joined by Meredith LaPointe and Pat McCall to tackle the pressing workforce challenges in healthcare. Recorded live at the Rethink Client Summit in October 2024, this discussion explores how technology can create a seamless experience for both healthcare providers and patients. They also dive into the concept of vendor neutrality in staffing solutions and examine workforce trends shaping the future of healthcare. Learn more about the show: https://www.amnhealthcare.com/campaign/elevate-care-podcast/ Chapters 00:00 Introduction to Workforce Challenges in Healthcare 02:25 Understanding a Balanced Workforce 04:42 Key Enablers for Workforce Balance 06:39 Technology's Role in Workforce Management 09:28 Vendor Neutrality in Staffing Solutions 12:15 Trends in Healthcare Workforce Management 15:01 Future of Workforce Solutions in Healthcare About Meredith Meredith Lapointe is the Chief Business Officer for AMN Healthcare and is responsible for the organization's corporate growth strategy, enterprise client management including MSP accounts, marketing, communications, clinical support, and workforce analytics business. Previously, Ms. Lapointe worked as a Partner at McKinsey & Company, where she served healthcare companies for nearly two decades – ranging from national and regional health systems, academic medical centers, integrated delivery networks, healthcare service organizations, and smaller provider networks – in transforming capabilities and operational performance. She helped organizations create dynamic, high performing workforces to meet the needs of patients and healthcare systems. Ms. Lapointe holds a Bachelor of Arts in Engineering and Studio Art from Dartmouth College, a Bachelor of Engineering in Biomedical Engineering from Thayer School of Engineering at Dartmouth, and an MBA from the Tuck School of Business. Ms. Lapointe is passionate about STEAM education and has served on the board of a children's theater organization. She enjoys volunteering at her county's food bank and in the local school district. About Patrick Patrick McCall is the Chief Growth Officer of AMN Healthcare and is responsible for leading enterprise sales and implementation functions, ensuring alignment across the business. Mr. McCall is a seasoned executive with over 25 years of experience in sales and operations and has held senior executive roles in several Fortune 500 organizations. He has a proven track record in growth acceleration and has been recognized by Staffing Industry Analysts (SIA) as one of the industry's most influential leaders. Mr. McCall most recently served as Chief Revenue Officer at People2.0, where he utilized his extensive experience leading sales organizations on an international level. Before his time with People2.0, Mr. McCall worked as Global Chief Sales Officer at Randstad, a leading global talent organization and valued strategic partner to AMN Healthcare. Mr. McCall holds a Bachelor of Science in Economics from North Carolina State University, and he fundraises for the American Cancer Society and the Alzheimer's Association through cycling events. About Kerry Kerry Perez leads the design and development of enterprise strategy in addition to overseeing Marketing, Corporate Communications, and Creative Services. Ms. Perez joined AMN Healthcare in 2007 and has held various roles during her tenure, including recruitment, marketing, innovation, strategy, and M&A. She most recently served as the company's Vice President of Enterprise Strategy. She also stood up AMN Healthcare's Diligence and Integration Management Office, which led the strategic and functional integration of new acquisitions to drive synergy. She was named among Staffing Industry Analyst's Top 40 Under 40 in 2021, and she hosts the AMN Healthcare podcast, Elevate Care. Ms. Perez maintains the guiding principles of being customer obsessed, thinking big and delivering results. She has a passion for mentoring emerging leaders and building effective teams. Ms. Perez holds a Bachelor of Arts degree in Business Economics and a Bachelor of Arts degree in Communication from the University of California at Santa Barbara. For more than four years, she has served on the board of Dallas-based nonprofit, CitySquare, which focuses on fighting the causes and effects of poverty.  Connect with Kerry: https://www.linkedin.com/in/kerrycperez/ FIND US ONWebsite – https://www.amnhealthcare.com/podcast/elevate-care-podcast/YouTube – https://www.youtube.com/@ElevateCarePodcastSpotify – https://open.spotify.com/show/5R2oWLZXYfjtPGW7o5KpuoApple – https://podcasts.apple.com/us/podcast/elevate-care/id1710406359Instagram – https://www.instagram.com/amnhealthcare/LinkedIn – https://www.linkedin.com/company/amn-healthcare/X – https://twitter.com/amnhealthcare/Facebook – https://www.facebook.com/amnhealthcare/ Powered by AMN Healthcare

Our guest this week has a laundry list of jobs and accomplishments. From graphic artist, Creative Director, and VP of Creativity, he has worked his way up the corporate ladder at some incredible companies, including Paul Frank, The Walt Disney Company, BRG Sports, and Igloo. He was Co-founder of C-Preme Limited, which flipped the helmet industry upside down with a brand called Raskullz! But as if that wasn't already enough? He went into business again and disrupted the cooler industry with Yewww which was acquired by Igloo! He is still at the helm for the last 8 years as VP of Creative Services at Igloo / Dometic and yet somehow, he still finds time to teach a class at OCC. We welcome to the show Mr. Ben “PROFESSOR” Soto to the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on The Podcast Advertising Playbook, our host Heather Osgood sat down with Stew Redwine, VP of Creative Services at Oxford Road and Oskar Serrander, Co-Founder and CEO of Wondercraft, to explore the transformative role of AI in the podcast industry. From revolutionizing podcast ads to navigating ethical challenges, we dive into how AI tools are reshaping the way we create, measure, and distribute content. Whether you're a podcaster, advertiser, or AI enthusiast, this conversation uncovers the current landscape and future possibilities for AI-powered podcasting. Tune in to hear more on: Lord of The Rings & Home Alone (kidding, kind of...) How AI is currently enhancing the creation of podcast content, from automation to personalization, and what the future holds How AI tools are helping craft more compelling, data-driven podcast ads while also discussing potential risks and ethical concerns How AI is changing the way we track and analyze success in podcasting, with new metrics and insights for creators and advertisers And more To learn more, subscribe to the Podcast Advertising Playbook

In this episode of Elevate Care, Dr. Danielle McCamey  discusses the critical role of mentorship in nursing, particularly for nurses of color. She emphasizes the importance of having multiple mentors, each serving different roles in one's career. Dr. McCamey also highlights the mission of DNPs of Color, an organization she founded to support nurses of color through networking, mentorship, and advocacy. The conversation explores strategies for finding mentors, being a good mentee, and creating inclusive environments in nursing.Learn more about the show: https://www.amnhealthcare.com/campaign/elevate-care-podcast/https://www.dnpsofcolor.org/TIMESTAMPS00:00 The Importance of Mentorship in Nursing06:08 Diversity in Nursing and Mentorship09:45 DNPs of Color: Mission and Impact12:58 Finding and Being a Good Mentee18:38 Creating Inclusive Environments in Nursing20:26 Empowering Nurses as LeadersABOUT DR. MCCAMEYDanielle K. McCamey, DNP, CRNP, ACNP-BC, FCCP, is a seasoned critical care clinician and visionary leader committed to advancing inclusion and belonging in nursing. As the founder of DNPs of Color, she established a global platform that empowers nurses of color through networking, mentorship, and advocacy. Her work through DNPs of Color has increased diverse representation in doctoral nursing practice, catalyzing a transformative shift within the profession. McCamey's leadership extends beyond DNPs of Color. As the co-creator of the Doctoral Nurses Collaborative, she united DNP- and PhD-prepared nurses across her healthcare system, providing invaluable mentorship, promoting evidence-based practice, and amplifying nursing scholarship. She is the assistant dean for strategic partnerships at Johns Hopkins School of Nursing, where she leads initiatives to cultivate and fortify relationships with healthcare organizations, educational institutions, and community partners. Her commitment to excellence extends beyond nursing. As a fellow of the American College of Chest Physicians, she earned numerous accolades and was honored as a Distinguished CHEST Educator for her exceptional contributions to education and critical care. Her influence reaches beyond her professional achievements. She is a highly sought-after speaker and mentor, renowned for her inspirational and motivational insights. McCamey's transformative leadership and pioneering spirit continue to advance the nursing professionConnect with Dr. McCamey https://www.linkedin.com/in/mccamey/ABOUT KERRYKerry Perez leads the design and development of enterprise strategy in addition to overseeing Marketing, Corporate Communications, and Creative Services.Ms. Perez joined AMN Healthcare in 2007 and has held various roles during her tenure, including recruitment, marketing, innovation, strategy, and M&A. She most recently served as the company's Vice President of Enterprise Strategy. She also stood up AMN Healthcare's Diligence and Integration Management Office, which led the strategic and functional integration of new acquisitions to drive synergy. She was named among Staffing Industry Analyst's Top 40 Under 40 in 2021, and she hosts the AMN Healthcare podcast, Elevate Care.Ms. Perez maintains the guiding principles of being customer obsessed, thinking big and delivering results. She has a passion for mentoring emerging leaders and building effective teams.Ms. Perez holds a Bachelor of Arts degree in Business Economics and a Bachelor of Arts degree in Communication from the University of California at Santa Barbara. For more than four years, she has served on the board of Dallas-based nonprofit, CitySquare, which focuses on fighting the causes and effects of poverty. Connect with Kerry: https://www.linkedin.com/in/kerrycperez/ FIND US ONWebsite – https://www.amnhealthcare.com/podcast/elevate-care-podcast/YouTube – https://www.youtube.com/@ElevateCarePodcastSpotify – https://open.spotify.com/show/5R2oWLZXYfjtPGW7o5KpuoApple – https://podcasts.apple.com/us/podcast/elevate-care/id1710406359Instagram – https://www.instagram.com/amnhealthcare/LinkedIn – https://www.linkedin.com/company/amn-healthcare/X – https://twitter.com/amnhealthcare/Facebook – https://www.facebook.com/amnhealthcare/ Powered by AMN Healthcare

In this episode of Inside Jobs, we welcome Beth Anne Mandia, Director of Brand & Creative Services at TruStage Financial Group. Since joining TruStage, Beth Anne has taken deliberate steps to change the mindset of her team from order takers to value-added partners. Tune in to hear how she has changed the culture and the reputation of the internal creative agency by coaching them on the importance of learning the business, asking questions, cascading information, and making clear what she expects “every time they walk into a room.”——This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

CHAPTERS00:00 The Rise of Locum Tenens in Healthcare03:11 Flexibility and Work-Life Balance for Physicians05:55 Addressing Burnout and Job Satisfaction09:08 Early Adoption of Locum Tenens by New Graduates12:00 Technology's Role in Enhancing Locum Tenens14:48 The Future of Healthcare StaffingABOUT JEFF Jeff Decker serves as Division President for our Physician and Leadership Solutions and is responsible for the leadership of AMN Healthcare's leadership and physician solutions businesses. Mr. Decker has been with AMN Healthcare for more than 20 years, most recently leading locum tenens, and brings a successful background in recruitment, operations management, marketing and brand development. Prior to joining the company, he was the President of Resources On Call, building the company from a regional resource to a national market segment leader. He has more than 25 years of experience in the healthcare industry, beginning with the branding of Humana while with McCann Erickson, the world's largest and most globally experienced advertising network. Mr. Decker holds a Bachelor's degree from Miami University in Oxford, Ohio, and is engaged in volunteering and informal advisories for non-profits in his community.  ABOUT KERRY Kerry Perez leads the design and development of enterprise strategy in addition to overseeing Marketing, Corporate Communications, and Creative Services. Ms. Perez joined AMN Healthcare in 2007 and has held various roles during her tenure, including recruitment, marketing, innovation, strategy, and M&A. She most recently served as the company's Vice President of Enterprise Strategy. She also stood up AMN Healthcare's Diligence and Integration Management Office, which led the strategic and functional integration of new acquisitions to drive synergy. She was named among Staffing Industry Analyst's Top 40 Under 40 in 2021, and she hosts the AMN Healthcare podcast, Elevate Care. Ms. Perez maintains the guiding principles of being customer obsessed, thinking big and delivering results. She has a passion for mentoring emerging leaders and building effective teams. Ms. Perez holds a Bachelor of Arts degree in Business Economics and a Bachelor of Arts degree in Communication from the University of California at Santa Barbara. For more than four years, she has served on the board of Dallas-based nonprofit, CitySquare, which focuses on fighting the causes and effects of poverty.   Connect with Kerry: https://www.linkedin.com/in/kerrycperez/   FIND US ONWebsite – https://www.amnhealthcare.com/podcast/elevate-care-podcast/YouTube – https://www.youtube.com/@ElevateCarePodcastSpotify – https://open.spotify.com/show/5R2oWLZXYfjtPGW7o5KpuoApple – https://podcasts.apple.com/us/podcast/elevate-care/id1710406359Instagram – https://www.instagram.com/amnhealthcare/LinkedIn – https://www.linkedin.com/company/amn-healthcare/X – https://twitter.com/amnhealthcare/Facebook – https://www.facebook.com/amnhealthcare/ Powered by AMN Healthcare

 “We've got to set expectations with the employee. And when we say a word like expectations in that way, it feels like, Oh, we've got to be the school principal. We've got to tell you the rules, because if you don't follow the rules that I'm going to reprimand you. So, people don't really like when they say, Oh, you've got to set expectations. But really, all it is communicating how you want the person to operate. How do you want this deliverable? How do you want them to be?”  Cecilia Gorman Top Five Tips For Giving Feedback 1.  Consistent, Productive One-on-Ones 2. Setting Expectations with Employees 3. Understanding the Receivers of Feedback 4. Putting the Topic in the Ring 5. Preparing for Feedback Conversations  TIME STAMP SUMMARY 01:13 Importance of one-on-one for building trust and rapport 04:22 Determining when to document expectations vs keeping them verbal 10:18 Enabling open discussion of issues and feedback 15:20 Preparation is key  Where to find Cecilia Website                          https://ceciliagorman.com/ LinkedIn                         https://www.linkedin.com/in/ceciliagorman  Cecilia Gorman Bio Cecilia Gorman is an advertising industry veteran, spending the bulk of her career at Y&R Advertising where she was VP, Creative Services. She led In-house Creative Operations at Oakley and was head of HR and Training as VP, Organizational Leadership at Innocean USA, the agency of record for Hyundai Motor America. She owns Creative Talent Partners, a training consultancy focused on new and struggling managers and the teams they lead. She co-founded a female-focused training program, Empowership, and is the creator of Manager Boot Camp, a 4-module digital course for managers of all levels. It's been her mission to inspire, educate, and motivate managers toward their greatest potential. Past clients include Sempra Energy, San Diego Gas & Electric, Texas Christian University, Easterseals, GGallaudet Univeristy, American Business Bank, and ASICS. 

As athletic communicators and creatives at every divisional level are responsible for setting up team media days/photo days to capture a wide variety of content for their digital/social and broadcast campaigns, the webinar panelists discussed how best to create a sports media day with structure, organization and best practice suggestions to make media day planning and execution more efficient, fiscally responsible and productive. These Media Days/Content Days/Photo Days events can include any or all of the following: headshots, video interviews, photography for promotional collateral, fun personable videos. long-form video interviews. In addition to answering 14 questions from the attendees, the presenters gave insights and suggestions on: - planning your budget and time and assessing the scale of the event to gauge appropriate resources needed - how to hold a successful content day with limited budgets and resources/personnel - types of equipment and setups to use, in terms of actual room space, backdrops, camera and video equipment and making stations for each student-athlete to go to - how to make each teams' media day feel special and unique for them - how to keep your collection of student-athletes engaged and energized as you work with them on content; how to ensure that they stay organized and - types of content to collect on media days - how to work with hesitant/shy student-athletes - how to work with coaches and being clear on your strategies and the "why's" of setting up these sessions - in the age of NIL, how to best distribute content from these special days to your student-athletes for their own personal branding and posting needs - post event, best practices for the work involved to organize, catalog and disseminate the content you captured Panelists: - Temi Bajulaiye, America East Conference Associate Director, Creative Services & Digital Media - Emily Dorko, Adelphi University Associate Athletic Director for External Relations/SWA - Imry Halevi, Harvard University Senior Associate Director of Athletics - Content & Strategic Communications - Tyson Hutchins, BYU Associate Athletic Director for Creative Strategy Moderator: - Cobe Wastler, Air Force Academy Director of Digital Strategy

Learn how to boost your creative service revenue with expert upselling and downselling strategies. Discover the AIDA copywriting formula, the power of personalization, and how to create irresistible offers. This episode of Two Pixels Off is packed with actionable tips for creative entrepreneurs. Ever wondered how top copywriters hook you from the first word and keep you reading until the sale? In this episode of Two Pixels Off, Brad and Mike break down the AIDA copywriting formula, revealing the secrets to crafting irresistible sales copy that converts. They also explore the art of creating effective offers for creative services, from upsells to downsells, and introduce the powerful "triple threat" model: Done For You, Done With You, and Do It Yourself. Plus, you'll enjoy some fun banter and quirky anecdotes, like Mike's amusing discovery of Brad's bent pinkies. This episode is equal parts insight and entertainment!     ******* About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform! Learn More: https://twopixelsoff.com ******* Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises. Learn More: https://wixstudio.com ******* Connect with Mike Janda Website: https://michaeljanda.com Community: https://morecreativeacademy.com Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Courses: https://morejanda.teachable.com ******* Connect with Brad Hussey Website: https://www.bradhussey.ca/ Community: https://creativecrewcommunity.com/ X: https://twitter.com/bradhussey Facebook: https://facebook.com/bradhussey LinkedIn: https://linkedin.com/in/bradhussey Instagram: https://instagram.com/bradhussey YouTube: https://www.youtube.com/@CreativeCrewCommunity  

In this critical episode for creative operations and creative leaders, we dive deep into the AI revolution with Wesley ter Haar, co-founder of Monks. Wesley shares invaluable insights on how AI is reshaping creative workflows, team structures, and business models. This conversation is essential listening for any  leader looking to future-proof their operations and creative processes to leverage AI for competitive advantage.Key InsightsRedefining Workflow Efficiency:How AI is collapsing traditional departmental functionsBalancing AI-driven "Scale" workflows with human-centric "Story" processesStrategies for integrating AI into existing creative operationsEvolving Team Structures:Moving from rigid departments to fluid, AI-augmented project teamsIdentifying roles at risk of AI displacement and areas for human upskillingFostering a culture of continuous learning and adaptationTransforming the Creative Process:Using AI as "middleware for human imagination"Reimagining briefing, ideation, and production workflows with AIMaintaining brand consistency and emotional resonance in AI-assisted workRethinking Performance Metrics:Moving beyond billable hours to value-based compensation modelsNew KPIs for measuring AI-enhanced productivity and creativityBalancing efficiency gains with quality and innovation metricsStrategic Client Management:Educating clients on AI capabilities and limitationsDifferentiating services in an AI-saturated marketLeveraging AI for improved client insights and personalizationEthical Considerations and Risk Management:Developing guidelines for AI use in creative workAddressing copyright and ownership issues in AI-generated contentEnsuring data privacy and security in AI-driven operationsFuture-Proofing Creative Operations:Wesley's vision of a near-term "creative renaissance"Identifying new revenue streams and service offerings enabled by AIPreparing for the next wave of AI advancementsQuotable Moments"The AI meteor has struck the creative industry. The question isn't if you'll be affected, but how quickly you can evolve.""It's about using AI to amplify human creativity, not replace it. We're becoming expert AI collaborators, not obsolete creatives."Action Steps for Creative Operations Leaders:Action ItemsConduct an AI readiness assessment of your current operationsIdentify pilot projects for AI integration in your creative workflowDevelop an AI upskilling program for your teamReview and update your creative process to incorporate AI touchpointsEngage clients in discussions about AI's role in your servicesThought-Provoking QuestionsHow can creative leaders balance the efficiency of AI with the need for original, breakthrough ideas that maintain a brand's unique voice and emotional resonance?What new skills and roles should creative operations leaders prioritize developing in their teams to thrive in an AI-augmented environment, and how might this reshape traditional creative department structures?How might AI transform the entire creative process, from briefing and ideation to production and optimization, and what new workflows or methodologies should agencies adopt to leverage these changes effectively?

TIMESTAMPS 00:00 Introduction to Workforce Strategy Optimization02:52 Understanding Key Performance Indicators05:45 The Importance of Predictive Analytics09:05 Success Stories and Clinician Satisfaction   ABOUT LEORAAs President of Workforce Strategy & Optimization (WSO) at AMN Healthcare, Leora leads the WSO team in strategy, technology, analytics solutions, and consulting. She has over 15 years of experience in healthcare services, business development, and program management. She holds an MBA from Nova Southeastern University and a Bachelor of Science in Biomedical Engineering from the University of Miami.Connect with Leora: https://www.linkedin.com/in/leorawestbrook/ABOUT KERRYKerry Perez leads the design and development of enterprise strategy in addition to overseeing Marketing, Corporate Communications, and Creative Services.Ms. Perez joined AMN Healthcare in 2007 and has held various roles during her tenure, including recruitment, marketing, innovation, strategy, and M&A. She most recently served as the company's Vice President of Enterprise Strategy. She also stood up AMN Healthcare's Diligence and Integration Management Office, which led the strategic and functional integration of new acquisitions to drive synergy. She was named among Staffing Industry Analyst's Top 40 Under 40 in 2021, and she hosts the AMN Healthcare podcast, Elevate Care.Ms. Perez maintains the guiding principles of being customer-obsessed, thinking big, and delivering results. She has a passion for mentoring emerging leaders and building effective teams.Ms. Perez holds a Bachelor of Arts degree in Business Economics and a Bachelor of Arts degree in Communication from the University of California at Santa Barbara. For more than four years, she has served on the board of Dallas-based nonprofit, CitySquare, which focuses on fighting the causes and effects of poverty. Connect with Kerry: https://www.linkedin.com/in/kerrycperez/ ABOUT THE SHOWElevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high-quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes.Learn more about the show: https://www.amnhealthcare.com/campaign/elevate-care-podcast/ FIND US ONWebsite – https://www.amnhealthcare.com/podcast/elevate-care-podcast/YouTube – https://www.youtube.com/@ElevateCarePodcastSpotify – https://open.spotify.com/show/5R2oWLZXYfjtPGW7o5KpuoApple – https://podcasts.apple.com/us/podcast/elevate-care/id1710406359Instagram – https://www.instagram.com/amnhealthcare/LinkedIn – https://www.linkedin.com/company/amn-healthcare/X – https://twitter.com/amnhealthcare/Facebook – https://www.facebook.com/amnhealthcare/ Powered by AMN Healthcare

Just like people declutter their homes to prevent the accumulation of broken or unwanted items, cells use autophagy to maintain homeostasis. This essential cleaning process enables them to capture and degrade unnecessary or dysfunctional macromolecules, such as damaged organelles, protein aggregates, and microbial pathogens. As a result, autophagy is a fundamental defense mechanism employed by cells to control and clear viral infections. In this episode, Charlene Lancaster from The Scientist spoke with Josephine Thinwa, an assistant professor in the departments of internal medicine and microbiology at the University of Texas Southwestern Medical Center, to learn more about the importance of autophagy in mitigating viral infections and how understanding this process could help physicians treat a rare neurodevelopmental disorder. More on this topic: Macrophages Curtail Tuberculosis The Scientist Speaks is a podcast produced by The Scientist's Creative Services team. Our podcast is by scientists and for scientists. Once a month, we bring you the stories behind news-worthy molecular biology research.

The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina." Newly-dubbed Audio GOAT Stew Redwine (VP, Creative Services, Oxford Road) welcomes Oskar Serrander (Co-Founder/CEO, Wondercraft) fresh from the launch of Wondercraft. Join Stew and Oskar as they talk Wondercraft's origins, how to think in audio, and the most important audio factor: Ryan Reynolds. Plus–breaking down ~$20M in audio ads from BetterHelp, Toyota, Whole Foods, and Mint Mobile (Guess which one's the best/hint: Ryan Reynolds). “I just think audio deserves a little bit better.” Oskar Serrander (Co-Founder/CEO, Wondercraft)

TIMESTAMPS00:00 Meet Cathy01:21 Changes in Healthcare and Talent Acquisition04:04 Short-Term Strategies: Social Media Recruitment and In-Person Events06:54 Long-Term Strategies: Early Talent Development09:39 Attracting Candidates with Sustainability and Purpose12:02 Retaining Talent: Career Paths, Education Programs, and Flexibility13:51 Measuring Success: Metrics in Talent Acquisition and Retention20:12 The Future of Healthcare: Telehealth, Flexibility, and Change Management26:12 Closing Remarks and Promotions ABOUT CATHYCathy brings over 20 years of experience in the recruiting and staffing industry and holds an MBA in Human Resource Management from Texas Tech University, along with an undergraduate degree in Business Management. Her expertise spans training recruiters, developing innovative processes, and crafting new recruiting strategies. Cathy has been a featured speaker at numerous industry conferences, including the ITAA CEO Summit, ERE Expo, SHRM Regional meetings, and NACCB conferences, as well as local organizational events. She has also represented the staffing industry in Washington, DC, as a lobbyist for the Immigration Visa Quota bill.Cathy has achieved the highest distinction with Toastmasters International, earning the title of Distinguished Toastmaster. She holds several certifications, including Certified Internet Recruiter from AIRS, Senior Professional in Human Resources (SPHR) from HRCI/SHRM, Just Culture Expert, Green Belt in LEAN/Six Sigma, and Certified LinkedIn Recruiter.Connect with Cathy: https://www.linkedin.com/in/cathyhenesey/ABOUT KERRYKerry Perez leads the design and development of enterprise strategy in addition to overseeing Marketing, Corporate Communications, and Creative Services.Ms. Perez joined AMN Healthcare in 2007 and has held various roles during her tenure, including recruitment, marketing, innovation, strategy, and M&A. She most recently served as the company's Vice President of Enterprise Strategy. She also stood up AMN Healthcare's Diligence and Integration Management Office, which led the strategic and functional integration of new acquisitions to drive synergy. She was named among Staffing Industry Analyst's Top 40 Under 40 in 2001, and she hosts the AMN Healthcare podcast, Elevate Care.Ms. Perez maintains the guiding principles of being customer obsessed, thinking big and delivering results. She has a passion for mentoring emerging leaders and building effective teams.Ms. Perez holds a Bachelor of Arts degree in Business Economics and a Bachelor of Arts degree in Communication from the University of California at Santa Barbara. For more than four years, she has served on the board of Dallas-based nonprofit, CitySquare, which focuses on fighting the causes and effects of poverty.  ABOUT THE SHOWElevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes.Learn more about the show: https://www.amnhealthcare.com/campaign/elevate-care-podcast/ FIND US ONWebsite – https://www.amnhealthcare.com/podcast/elevate-care-podcast/YouTube – https://www.youtube.com/@ElevateCarePodcastSpotify – https://open.spotify.com/show/5R2oWLZXYfjtPGW7o5KpuoApple – https://podcasts.apple.com/us/podcast/elevate-care/id1710406359Instagram – https://www.instagram.com/amnhealthcare/LinkedIn – https://www.linkedin.com/company/amn-healthcare/X – https://twitter.com/amnhealthcare/Facebook – https://www.facebook.com/amnhealthcare/ Powered by AMN Healthcare

Chapters00:00 Switching Roles: Meet Kerry Perez03:24 Roles in Strategy, Marketing, and Recruitment06:11 Driving Business Growth through Understanding Customer Needs09:00 The Evolving Candidate and Client Experience in Healthcare12:48 Finding the Right Workforce Mix for Clients13:44 Making an Impact with the Marketing Team ABOUT KERRYKerry Perez leads the design and development of enterprise strategy in addition to overseeing Marketing, Corporate Communications, and Creative Services.Ms. Perez joined AMN Healthcare in 2007 and has held various roles during her tenure, including recruitment, marketing, innovation, strategy, and M&A. She most recently served as the company's Vice President of Enterprise Strategy. She also stood up AMN Healthcare's Diligence and Integration Management Office, which led the strategic and functional integration of new acquisitions to drive synergy. She was named among Staffing Industry Analyst's Top 40 Under 40 in 2001, and she hosts the AMN Healthcare podcast, Elevate Care.Ms. Perez maintains the guiding principles of being customer obsessed, thinking big and delivering results. She has a passion for mentoring emerging leaders and building effective teams.Ms. Perez holds a Bachelor of Arts degree in Business Economics and a Bachelor of Arts degree in Communication from the University of California at Santa Barbara. For more than four years, she has served on the board of Dallas-based nonprofit, CitySquare, which focuses on fighting the causes and effects of poverty. Learn more about Kerry: https://www.amnhealthcare.com/about/amn-leadership-team/executive-committee/kerry-perez/ ABOUT NISHANNishan Sivathasan serves as Division President, Technology and Workforce Solutions, and is responsible for AMN Healthcare's suite of technology products for workforce management and virtual care platforms that enable healthcare organizations to deliver sustainable and innovative ways for patient care.Prior to his current role, Mr. Sivathasan was Chief Strategy and Experience Officer at AMN Healthcare and had responsibility for business strategy and M&A. He joined AMN in 2019. Prior to joining AMN, Mr. Sivathasan was responsible for eCommerce strategy and business development at JCPenney. Previously, he spent time at a financial technology start-up and almost 10 years at Rackspace, a globally managed cloud computing company, in executive positions that spanned strategy, product development, and marketing. Mr. Sivathasan started his career at Accenture as a management consultant and holds a Bachelor of Arts degree in Business Administration from Austin CollegeLearn more about Nishan: https://www.amnhealthcare.com/about/amn-leadership-team/nishan-sivathasan/ ABOUT THE SHOWElevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show: https://www.amnhealthcare.com/campaign/elevate-care-podcast/ FIND US ONWebsite – https://www.amnhealthcare.com/podcast/elevate-care-podcast/YouTube – https://www.youtube.com/@ElevateCarePodcastSpotify – https://open.spotify.com/show/5R2oWLZXYfjtPGW7o5KpuoApple – https://podcasts.apple.com/us/podcast/elevate-care/id1710406359Instagram – https://www.instagram.com/amnhealthcare/LinkedIn – https://www.linkedin.com/company/amn-healthcare/X – https://twitter.com/amnhealthcare/Facebook – https://www.facebook.com/amnhealthcare/ Powered by AMN Healthcare

With duckDNA season 1 now in the books, DU teams up with Ramsey Russell of It's Duck Season Somewhere and Dr. Phil Lavretsky to review early scientific insights, odd ducks, and the overall excitement around the project. Co-hosts Dr. Mike Brasher and Dr. Jerad Henson visit with Ramsey and Phil compare notes on their experiences and take a deep dive into some of the results, including an examination of several unique hybrids. Also discussed are the status of season 2, important changes coming your way, and a reminder of how you can participate. Follow the project this season on Instagram at @theduckDNA, and apply to participate at www.duckDNA.com.www.ducks.org/DUPodcast

On episode 49 of the Innovators Podcast, Alison Doyle, Director of the Iowa State University Research Park, interviews Nick Klein, Partner/Director of Creative Services of iSO-FORM, and Jack Nelson, Senior Medical Animator of iSO-FORM. Alison, Nick, and Jack dive into conversation about the lineage of iSO-FORM to what they are up to today! Thank you for listening!

Chapters00:00 Recap of Part 100:28 The Challenges of Machine Translation in Healthcare03:47 The Importance of Qualified Interpreters and Translators04:16 Testing Bilingual Clinical Staff for Fluency in Clinical Terminology08:57 Barriers and Challenges in Implementing Language Access Policies13:42 Reviewing Clinical Algorithms for Bias in Patient Care21:06 The Potential of AI in Healthcare Decision-Making ABOUT CARLACarla is a visionary leader in the healthcare industry, known nationally for her pioneering work in medical interpreting, language access, and health disparities. As the System Director of Diversity Initiatives, Interpreter Services, and ADA/504 and Section 1557 Coordinator for Steward Health Care, she oversaw language access services for 42 hospitals and over 600 physician practices in 11 different states.Carla's impressive career spans over three decades, beginning as a registered nurse in 1988. She was one of twelve individuals who helped to draft the International Medical Interpreters Association (IMIA) Standards of Practice in 1995, a milestone achievement in the field of medical interpreting. Additionally, she was part of an advisory committee for the MA DPH that created the Best Practice Recommendations for hospital-based Interpreter Services in 2001.Carla's specialized proficiency in conducting mock surveys and gap analyses, with a keen emphasis on Joint Commission and DNV Standards, has consistently steered numerous hospitals towards successful accreditation. Her extensive experience in this domain not only ensures compliance but also enhances operational efficiency and patient care standards. Furthermore, Carla is a distinguished national presenter on topics such as disabilities, diversity, and language access, contributing significantly to the advancement of inclusive healthcare practices nationwide.In 2003, Carla founded the Forum of the Coordination of Interpreter Services (FOCIS) as a collaborative platform for hospital and clinic-based interpreter programs to share best practices and resources. Originally established as a Massachusetts-based group, FOCIS has since expanded to nationwide membership. She has served as President of FOCIS and President and Vice President of the National Council on Interpreting in Health Care (NCIHC). Carla is also a founding member of Interpreting SAFE-AI Taskforce-Stakeholders- “Advocating for fair and Ethical AI in Interpreting.”Carla's exceptional leadership has earned her numerous accolades, including the Healthcare Hero award from the Boston Business Journal in 2015. She continues to be a highly sought-after national consultant on language access, health disparities, disabilities, and regulatory requirements for hospitals.   ABOUT KERRYKerry Perez leads the design and development of enterprise strategy in addition to overseeing Marketing, Corporate Communications, and Creative Services.Ms. Perez joined AMN Healthcare in 2007 and has held various roles during her tenure, including recruitment, marketing, innovation, strategy, and M&A. She most recently served as the company's Vice President of Enterprise Strategy. She also stood up AMN Healthcare's Diligence and Integration Management Office, which led the strategic and functional integration of new acquisitions to drive synergy. She was named among Staffing Industry Analyst's Top 40 Under 40 in 2001, and she hosts the AMN Healthcare podcast, Elevate Care.Ms. Perez maintains the guiding principles of being customer obsessed, thinking big and delivering results. She has a passion for mentoring emerging leaders and building effective teams.Ms. Perez holds a Bachelor of Arts degree in Business Economics and a Bachelor of Arts degree in Communication from the University of California at Santa Barbara. For more than four years, she has served on the board of Dallas-based nonprofit, CitySquare, which focuses on fighting the causes and effects of poverty.  ABOUT THE SHOWElevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high-quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show: https://www.amnhealthcare.com/campaign/elevate-care-podcast/ FIND US ONWebsite – https://www.amnhealthcare.com/podcast/elevate-care-podcast/YouTube – https://www.youtube.com/@ElevateCarePodcastSpotify – https://open.spotify.com/show/5R2oWLZXYfjtPGW7o5KpuoApple – https://podcasts.apple.com/us/podcast/elevate-care/id1710406359Instagram – https://www.instagram.com/amnhealthcare/LinkedIn – https://www.linkedin.com/company/amn-healthcare/X – https://twitter.com/amnhealthcare/Facebook – https://www.facebook.com/amnhealthcare/ Powered by AMN Healthcare

TIMESTAMPS00:00 Meet Carla01:28 Understanding Language Access09:28 Overview of Section 155713:11 Requirements of Section 155717:57 Compliance Challenges and Accountability21:12 The Role of Qualified Interpreters23:30 Cultural Considerations in Language Access24:55 Where To Learn MoreABOUT CARLACarla is a visionary leader in the healthcare industry, known nationally for her pioneering work in medical interpreting, language access, and health disparities. As the System Director of Diversity Initiatives, Interpreter Services, and ADA/504 and Section 1557 Coordinator for Steward Health Care, she oversaw language access services for 42 hospitals and over 600 physician practices in 11 different states.Carla's impressive career spans over three decades, beginning as a registered nurse in 1988. She was one of twelve individuals who helped to draft the International Medical Interpreters Association (IMIA) Standards of Practice in 1995, a milestone achievement in the field of medical interpreting. Additionally, she was part of an advisory committee for the MA DPH that created the Best Practice Recommendations for hospital-based Interpreter Services in 2001.Carla's specialized proficiency in conducting mock surveys and gap analyses, with a keen emphasis on Joint Commission and DNV Standards, has consistently steered numerous hospitals towards successful accreditation. Her extensive experience in this domain not only ensures compliance but also enhances operational efficiency and patient care standards. Furthermore, Carla is a distinguished national presenter on topics such as disabilities, diversity, and language access, contributing significantly to the advancement of inclusive healthcare practices nationwide.In 2003, Carla founded the Forum of the Coordination of Interpreter Services (FOCIS) as a collaborative platform for hospital and clinic-based interpreter programs to share best practices and resources. Originally established as a Massachusetts-based group, FOCIS has since expanded to nationwide membership. She has served as President of FOCIS and President and Vice President of the National Council on Interpreting in Health Care (NCIHC). Carla is also a founding member of Interpreting SAFE-AI Taskforce-Stakeholders- “Advocating for fair and Ethical AI in Interpreting.”Carla's exceptional leadership has earned her numerous accolades, including the Healthcare Hero award from the Boston Business Journal in 2015. She continues to be a highly sought-after national consultant on language access, health disparities, disabilities, and regulatory requirements for hospitals.ABOUT KERRYKerry Perez leads the design and development of enterprise strategy in addition to overseeing Marketing, Corporate Communications, and Creative Services.Ms. Perez joined AMN Healthcare in 2007 and has held various roles during her tenure, including recruitment, marketing, innovation, strategy, and M&A. She most recently served as the company's Vice President of Enterprise Strategy. She also stood up AMN Healthcare's Diligence and Integration Management Office, which led the strategic and functional integration of new acquisitions to drive synergy. She was named among Staffing Industry Analyst's Top 40 Under 40 in 2001, and she hosts the AMN Healthcare podcast, Elevate Care.Ms. Perez maintains the guiding principles of being customer obsessed, thinking big and delivering results. She has a passion for mentoring emerging leaders and building effective teams.Ms. Perez holds a Bachelor of Arts degree in Business Economics and a Bachelor of Arts degree in Communication from the University of California at Santa Barbara. For more than four years, she has served on the board of Dallas-based nonprofit, CitySquare, which focuses on fighting the causes and effects of poverty.  ABOUT THE SHOWElevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show: https://www.amnhealthcare.com/campaign/elevate-care-podcast/ FIND US ONWebsite – https://www.amnhealthcare.com/podcast/elevate-care-podcast/YouTube – https://www.youtube.com/@ElevateCarePodcastSpotify – https://open.spotify.com/show/5R2oWLZXYfjtPGW7o5KpuoApple – https://podcasts.apple.com/us/podcast/elevate-care/id1710406359Instagram – https://www.instagram.com/amnhealthcare/LinkedIn – https://www.linkedin.com/company/amn-healthcare/X – https://twitter.com/amnhealthcare/Facebook – https://www.facebook.com/amnhealthcare/ Powered by AMN Healthcare

In this episode of Inside Jobs, creative prodigy turned creative leader, Julie Wisnicki talks about her unwavering commitment to improving people's lives. That includes her current role as head of Creative Services for continuous glucose monitoring pioneer, Dexcom. As a talented visual artist, accomplished musician, elite college athlete, and lifelong learner, Julie has always been guided by both purpose and passion. Tune in for her full story including four non-negotiables that have helped steer her career—factors she says are mandatory when considering any new role. (Spoiler alert: salary isn't one of them!)——This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

In this episode of the 52 Cues Podcast, Dave welcomes Erin Collins, Senior Vice President of TV/Film and Creative Services for SESAC, to discuss her journey from high school musician to senior executive. They explore the evolving music industry, including streaming, AI, and SESAC's initiatives to support underrepresented composers.Watch this episode on YouTubehttps://youtu.be/dUN4gSifSEAhttps://www.sesac.com/employee/erin-collins/https://www.imdb.com/name/nm2997074/ https://www.linkedin.com/in/erincollinsmusic/ SESAC's Reel Change Grant Programhttps://newmusicusa.org/program/reel-change-film-fundHow PROs Workhttps://www.youtube.com/watch?v=e_nm83BVRqcCymbal SFX - Bowed! Elevate your soundscapes with Cymbal SFX - Bowed—a masterful collection of 68 unique bowed cymbal performances, meticulously recorded for tension-filled tracks and cinematic trailers. Now available exclusively at Production Music Tools!https://productionmusictools.com/products/bowed-cymbals-by-52-cues Join the 52 Cues Community! – https://my.52cues.comIt's free to post your cues for feedback from the community, network with other composers, and ask questions about the industry!Plus, member subscribers get extra perks like workshops, livestreams, cue breakdowns, live feedback sessions, hundreds of hours of video archives, and opportunities to submit to real music libraries.One-on-one coaching sessions and video critiques also available at http://52cues.com/coaching!Note: Links may be affiliate links which generate a small commission but at no extra cost to you!

“A podcaster is talking to your exact target audience.” - Hala Taha Today, we have a true Ad Infinitum gem! Host Stew Redwine (VP of Creative Services, Oxford Road) covers all things B2B podcast ads with Hala Taha (CEO & Founder, YAP Media) AKA the Princess of Podcasts herself! These two advertising experts reveal their secrets to making B2B podcast ads truly resonant and effective. Hala's insider tips? Know and use the product, be a storyteller, and be a broken record. Listen to the full episode to hear Stew and Hala get into the nitty gritty of making great B2B ads and hear their live ratings of real-world podcast ads!

Mark Adams is the Founder & CEO of Blinding Talent, a UK-based Artist Development, Digital Marketing and Creative Services agency. With an entertainment industry career spanning nearly 3 decades across music, print media, radio and TV, Mark's personal career highlights have included producing video formats with Spotify and YouTube alongside playing a key role in breaking artists in the UK market through prioritised TV and Radio support and innovative programming strands. These artists include: All Time Low, Anne Marie, Dua Lipa, Ed Sheeran, George Ezra, My Chemical Romance, Pink, Rag'n'Bone Man, Tom Grennan, Years & Years, and many more. Mark is now using his network and experience, with a hand-picked team to nurture new artists and support them in preparing for their big break.

Episode 084: of the American Grown Podcast in the Colortech Creative Solutions studios with Colin Powell Video Producer & Co-founder of Uproot Creative Services.-In this episode Colin talks about how he got his start as videographer & lighting guy while attending Penn State University. Afterwards he would hone his skills while working for local Tv stations in the Central PA area. While working for CBS 21 Colin won an Emmy with Jason Bristol for Sportscast. He has since taken the leap of faith starting his own production business and has gone 110% in on himself.-To learn more about Colin Powell & Uproot click here: https://www.uprootcreativeservices.com-#ad this episode is brought to you by these sponsors:Triggered 22. Support a local veteran and help spread awareness for PTSD & #22aday.Cleona Coffee Roasters. A small batch coffee roastery & coffee shop, veteran & first responder owned located inside 911 Rapid Response in Annville PA.Colortech Creative Solutions. Colortech Creative Solutions takes your creative projects from visualization to realization since 1980 while keeping your budget in mind.-To see photos of today's guest follow our Social media: IG- https://www.instagram.com/americangrownpodcast/ FB-https://www.facebook.com/profile.php?id=100077655465940 or visits us at https://rss.com/podcasts/americangrownpodcast/

In this episode, Andrew Peek  is joined by Julie Jarnagin and Beth Russell! The Do You Convert team is growing and we're looking for a Unicorn ready to join the Creative Services team as a Marketing Manager! The team discusses URL structures and the many ways it can be done wrong, creating issues for the builder. They advise everyone to keep it simple and veer away from over the top marketing incentives: get to the point!Story Time (08:07)Julie has noticed bad URL structures from builders.Andrew is more open to ChatGPT to help with some things. A tool to lean on, not to use as a replacement.Beth says the more simple the better!The News (22:46) Price Drops Hit Highest Level in 18 Months As High Rates Dampen Buyer Demand (https://www.redfin.com)Amazon to expand drone delivery service after clearing FAA hurdle (https://www.cnbc.com)Real estate agents are fleeing the field. Is that good for homebuyers? (https://www.washingtonpost.com)Things We Love Things We Hate (41:39)Andrew is going to Jamaica and is very excited!Beth's favorite is small town coffeeshops and bookstores.Julie's been "jeffing" her running and it has made it so much better, she also loves her flip belt.Market Proof Marketing · Ep 339: Seeds and BranchesQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 339: Seeds and Branches appeared first on Online Sales and Marketing for Home Builders - DYC.

Hello, wrestling fans! It's time for Episode #123 of Shut Up and Wrestle, with Brian R. Solomon! Join Brian this week for his second roundtable of former WWE employees. Johnny “Photo” Giamundo, former head photographer; Melissa Costabile of Publications; and Dave Barry of Creative Services sit down to discuss their unique memories and perspectives on … Continue reading Episode 123: WWE Employee Roundtable 2 → The post Episode 123: WWE Employee Roundtable 2 appeared first on Shut Up And Wrestle with Brian Solomon.

If you get too cute, too kitschy with it, that could turn people off in the wrong way where they actively dislike the brand.” Ray Harkins, Senior Account Executive, Wondery The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 4 - "Scary Ads." Context is everything for ads, but what do you do when the podcast is fiction? How do you put your ad in the middle of a story and not feel like an uninvited guest? Ad wizard and Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes scripted podcast experts, Nathalie Chicha (Producer, I Hear Fear) and Ray Harkins (Senior Account Executive, Wondery) to find out. Join Stew, Nathalie, and Ray as they dive into the best and worst of ads with scripted audio and break down spots from scripted advertisers like BetterHelp, Dave, and (controversially for Ray) Twizzler. What lessons can the CAO learn from these audio allstars before venturing into these scripted waters?

We live in an age where customers are omnipresent. They're everywhere. Your brand needs to be omnipresent, and Sonic Branding is part of that.” Nikhil Arora (Chief Growth Officer, Albert) The Media Roundtable is back! This week we're giving you all the best insights from our latest Chief Audio Officer event, the CAO Messaging Forum in NYC. Stew Redwine (VP of Creative Services, Oxford Road) hosts fellow Oxford Road audiophiles Dan Granger (CEO & Founder, Oxford Road) and James Ingrassia (EVP, Client Service, Oxford Road) with special guests Cassandra LaPrairie (Performance Marketing Lead, Audio, Wise) and Nikhil Arora (Chief Growth Officer, Albert). The team is talking: audio's suitability elephant, getting the most from your host, Zero-to-One Sonic Branding, A/B Testing that actually works, and more. Let's dig in.

The High-A Wilmington Blue Rocks' brand is based on the granite found throughout the state of Delaware—a brand that has expanded to include a moose and a celery stalk.  Guests include: Mark Lavis, Director of Web & Creative Services, Wilmington Blue Rocks Nick Matarese, The Barn Creative Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.  

Let's have a conversation about how you can be pricing your photo services.  “Pricing as a creative is hard.” IN THIS EPISODE Determining what you should be charging.  3 pillars that will guide you as you price your services. The questions you need to answer before pricing your services.  Establishing the creative and economic value.  Determining the opportunity value.  Why there is no standard rate.  We are 2 weeks out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com