Podcasts about mlm it

I'm very excited to share with you today's episode all about how to make strategic noise. I'm gonna share with you a video ad we created recently, AND teach you a little bit more about the script that we used to make it. I know I've talked about this a little bit in a previous episode (or two) about how we wrote the script for themlmfunnel.com ad. Go to themlmfunnel.com if you wanna look at it. But I'm actually gonna put it right here in this episode! And the ONLY reason is because I want you to watch what I'm doing. I couldn’t care less if you actually go get the thing that it's promoting. What I want you to see is how I'm using things that people are already familiar with in their ads. HOW TO MAKE STRATEGIC NOISE I have been studying more P.T. Barnum… And if you do not know who he is, P.T. Barnum is famous for his circus that he created. He's The P.T. Barnum Circus. But he didn't start doing that till later on in his life… He had a museum that he would promote… And he's kind of a serial entrepreneur. One of the things that P.T. Barnum was most known for was his bizarre ways of gaining attention. And to be a marketer is to be an attention-getter. THAT’S what I'm gonna show you guys in this ad. https://youtu.be/oC1U_Q2yBXM One of the things that he did way back in the mid 1800s when he had this museum was, he went and he found this homeless guy… He walked up to the homeless guy, and he told him to: Every hour, on the hour, several times a day, carry these bricks… He was supposed to put a brick on the corner of all these streets around the museum… And walk around, every so often, throughout the day, take one brick and replace it with the one that's on another street corner… Then walk to the next corner, and replace that brick with another one… And go to the next corner, without saying anything… … That was it. Then he was supposed to go drink and take a nap. It was only 30 minutes before this bizarre act was causing attention around his museum, and thus he would get more sales. I think he paid him 15 cents an hour to do this. He did A LOT of really bizarre, random things. He was the first one to bring an ELEPHANT to America. He's the first one to do a lot of things. And what he was great at was using strategic noise. MAKING A VIDEO AD FOR STRATEGIC NOISE I believe the world is noisy already… I'm not telling you to make strategic noise for noise's sake. However, to be a marketer… Multi-level marketer Network marketer ... You are a marketer, but the industry is mis-named. It is largely mis-named, because they're like, "You can only use these kinds of noise." And it's not really strategic noise… It's like a whisper. I want you to see how I am creating noise. This will make sense when you actually watch it. I'm doing bizarre things… And you don't need an explanation. People NEED curiosity in their lives. They WANT excitement. I challenge you: To watch what I'm doing and how I'm orchestrating it. HINT: Don't stop when you see me get to the offer ;) I strongly encourage you to go and watch the YouTube version of this podcast episode because you’ll actually SEE the ad… The jump cuts How fast we did I had a professional video ad team follow me around for a day. We shot this ad and we've been going back and forth on different cut styles, when to take this out, and put this in, and what kind of words to put on the screens etc. I'm using an actual script in my head… And then I'm doing a few weird, bizarre things that make no sense for the sake of gaining attention. MLM VIDEO AD In the ad, I'm also making fun of a few things that are widely known inside of MLM. Q: Why would I do that? A: Because they're widely known inside of MLM. One of my favorite Shark Tank episodes was where they turned down funding for this guy because… They loved his product, they liked him, they thought it was amazing. BUT the only reason why none of them funded him is because of this… This is what he said. "I like it, I like you, it's amazing. The only issue is it would cost millions of dollars to educate the market, in order for them to buy this." I was like, "Oh man, that's a powerful statement right there." You don't have to be this prolific genius. The market will tell you what’s already known. If you're like, “How do I make ads for this or that?”, “How do I gain attention?”, “How do I gain more noise?” You need to join in the place where they already are, and then take them to a new spot. Watch the ad and I want you to do something for me… When you learn something cool or observe something, please pause it and take notes. One of the ways I learned how to write scripts in my early days was to watched A LOT of videos. I would press play and then press pause and write it down. Q: Did that take few hours? A: Yeah, it did. Actually, sometimes it'd take a few days. But I internalized it on such a deep level. It meant I could replicate it and do the same, which is why we're doing all this. Take out a piece of paper. LEARN FROM THIS VIDEO AD What I'm good at is causing buying emotions. When you start to feel the buying emotions, pause and take note as to why you're feeling the buying emotion. This is one of the greatest educations I could give you on this podcast. Make notes when you: Start to feel the buying emotions Learn something new When you see something bizarre I'm doing this to fight false beliefs and poke fun of certain things. But there's a spot where I switch gears and start pitching. Watch that. Try and answer these questions: Why am I pitching what I am? Who am I pitching it to? Who do you think my target buyer is? … Thinking this way turns you into a marketer. You DID NOT become a marketer because you joined MLM. I needed to turn you into a marketer. Dissect this ad and go slow. Watch what I do to create scarcity and urgency. What do I do to walk them through buying? What do I do afterwards for all the knee-jerk reactions I know people are gonna have when they watch it. Watch it the whole way through… Do it a few times because it's very, very powerful. It's gonna be powerful for you seeing how us marketers actually orchestrate strategic noise. THE MLM FUNNEL VIDEO AD Is success in MLM even possible today? Well, let me ask you this…. Will this TV blow up with four pounds of explosives under it? BOOM! Whoa! I'm Steve, and MLM is stuck in the '90s! HELLO, the Internet is here! MLM is loaded with old and outdated methods, like… The three-way phone call! "Hey, you wanna make some money? I don't know how it works, but you gotta talk to this guy. Let me three-way you in." OR making a huge list of your friends and family that are uninterested and bugging them… The next question I have to answer is, “What island will I buy?!” OR have you ever attended one of those home parties that turns out to be fake? "Thanks all for coming to my party. I can't wait for you all to buy my product and fuel my future and retirement, 'cause I really haven't learned how to sell." "This party sucks!" I'm totally kidding… But serious. VIDEO AD FOR NETWORK MARKETING SECRETS The point is that us Internet marketers are playing the MLM game completely different than you've likely been taught. So to be clear, YES, I am in an MLM and I'm actively building… And YES, I'm actually using the Internet to do so. That whole thing that you can't use the Internet in your MLM… … It's how I'm using the Internet and Facebook and funnels that might surprise you. While I personally sell a lot of programs and courses about my own MLM methods, the purpose and point of this video is to show you another new fascinating book that will help walk you into modern MLM. It's called Network Marketing Secrets and it's by Russel Brunson. While old-school MLM tactics can work, it's like putting Han Solo against Superman. Come on, CGI is here. DIFFERENT WAYS TO MAKE STRATEGIC NOISE We do MLM DIFFERENTLY. Network Marketing Secrets will teach you how we're really recruiting online, automated, without talking to anybody. Q: Steve, why are you doing this? A: Well, the hope is that you go buy this book, make fat stacks of cash with it, and then you can use some of that money to buy my programs. What I'm gonna do is, I'm actually going to bribe you to buy this book through my affiliate link… Let's go check out these bonuses I got for you guys so that I can ethically bribe you to come get this. Shazam! Here's what you guys are gonna get when you guys get the Network Marketing Secrets book by clicking the link down below. [BUY NOW] 1. You guys are gonna get the Recruiting Funnel video course. One of the things that I've become known for is how I recruit, and while I've been filming this video ad in front of you guys right now, I've had people joining my downline automatically. If you guys wanna see how I do that, I recorded my screen and how I actually set up these recruiting funnels. The benefit of that is that this took me a couple years to figure out in all the finer points. You guys are literally gonna watch me, in front of a live audience, go build my recruiting funnel - My auto-recruiting funnel. Super cool, right? Total value: $497 I'm pumped for you guys to have it. OVER-DELIVER IN YOUR VIDEO AD So you guys get the Recruiting Funnel video course. Then I was like, “What else can we do? How else can we over-deliver on this?” If you guys choose to go get this book by clicking the link down below… [BUY NOW] 2. I'm gonna give you guys the Recruiting Funnel video course, but you're also going to get… The pre-built recruiting funnel template. I don't want you to watch this video course and then say, "Stephen, but you're a professional funnel builder. Of course you can pull that off." So what we did is, my team and I, we just went through and pre-built one for you that you can just download. You can get the recruiting funnel video course AND the pre-built recruiting funnel templates. Total value: $1,000 We're excited to give you that away for FREE. GET NETWORK MARKETING SECRETS If you choose to get the Network Marketing Secrets book through my link. What else do you need? What else can I give you guys? 3. We're gonna give you ON TOP OF THAT… Hack MLM. It is the downline onboarding template that I personally use. When somebody joins my downline… What I really do with them is NOT MUCH. What I did instead is, I filmed a 30-day video course walking them through how our: Back office works Products work What the bonus structure is like All the stuff that everybody asks anyway! What I did is, I filmed a course walking them through that… And then I was like, "Well, what if I was to give everybody in my downline the recruiting funnel and all these things as well?" What you’Re gonna see is the course that I hand off and is automatically given to my downline so that they're auto-trained. This has truly become an automated asset for me. We're gonna give you a ticket so you can check that out as if you were part of my downline and watch how I'm actually recruiting and then training my personal team. STEVE LARSEN VIDEO AD You’re gonna get the… Recruiting funnel video course Pre-built recruiting funnel template, so you have the template. Also inside Hack MLM, you have access to seeing how I personally am training those that I go and recruit because we're auto recruiting DAILY. What else can I give you? 4. We are going to give you a discount ticket to OfferMind. What I'm doing right here in front of you… Most people don't know how to do. I wanna help you guys make sexy offers for whatever MLM network marketing company, direct sales company you’re in. I'm gonna show you guys how to go and create an offer that's sexy and show you how to sell it. YES, this works in MLM. It's what I'm doing NOW. This works, no matter what you're in… Whether you sell online or offline… I want you to come to an event called OfferMind… And we're gonna give you guys a special discount code so you can come as my guest at a discounted rate than everyone else is gonna pay to be there. Very stoked about it. This is my yearly events. It's gonna be 1000 people who are really pumped about it. So you guys will get the… Recruiting funnel video course Pre-built recruiting funnel template Hack MLM downline onboarding (the actual one that I gave my very team) Discount ticket to come to OfferMind so you can make sexy offers that will make you stand out and unique amongst all of your upline and your downline. MLM FUNNEL VIDEO AD … What else can I give you? How can I over deliver? I wanna give you guys the MLM book funnel breakdown. When you guys actually click the link down below, what's gonna happen is… [BUY NOW] It's gonna take you over to another page It'll say, "Hey, put your email in. Put your email in so we know where to send you these bonuses." All you're gonna do is get the book on the next page that shows up. I thought, "Self, why don't you go and record yourself doing a breakdown of that funnel?" So you guys are gonna walk through a funnel from Russell Brunson. I was his funnel brother for two years. I put almost 500 funnels under my belt while I was working over there. What I'm gonna do is, I have a cool video course for you as well walking through how to go and actually build an MLM book funnel. Now, I'm gonna break it down, show you what he's doing step by step, and if you're lucky, we'll have a few of the actual nuggets in there that I wanna tell you about here. I'm actually super psyched for you guys to have this. There's a lot of MLMers who get big by writing their own book… When you do that, or if you ever choose to, how do you actually sell this on the internet in an effective manner? That's what I'm gonna teach you here inside the MLM book funnel breakdown. Very, very excited to do that. Total value: $197 WHAT YOU’RE GONNA GET IN THE MLM FUNNEL To recep, you’re gonna get the… Recruiting funnel video course Pre-built recruiting funnel template Hack MLM downline onboarding (this is how I do it personally in my team as well, amongst these as well) I'm gonna give you a discount code for my OfferMind event so you can come as a guest and be discounted and be there for two days, learn how to create a cool, sexy offer for your MLM upline and downline. MLM book funnel breakdown Total value: $2,138 We're very stoked for you guys to have this. All you have to do is get THIS. Literally, all you're gonna do is go click the button below this video. Put in your email… It's gonna say, "Hey, where would you like us to send your bonuses when you go get this book?" Put in your email address and buy the book. … I think it's seven bucks. Then all you do is your FREE bonuses, we release weekly. I just take the list of those who've been buying it through me, and we give you access. **Watch your email because all those bonuses I was just sharing with you will be kept inside your own members area.** WHAT YOU’RE GONNA GET FROM THE VIDEO AD Just to recap again… You're gonna get: The recruiting funnel video course The pre-built recruiting funnel template (the very ones that I use and hand off to my downline, it's very awesome). The Hack MLM downline onboarding course. A discount ticket to OfferMind, so you can learn how to make sexy offers. The MLM book funnel template Total value: $2,138 Just click the link below and then put in your email address and buy the book. [BUY NOW] The bonuses will show up on a weekly basis. "But Steve, I love the way my MLM has been teaching me to recruit and sell." Yeah, things that are comfortable can be cute, but what has it ever done for you? "But Steve, if it's not broke, don't fix it, right?" "Alright, but no one's buying 100 pound TVs anymore.” Guys, MLM has changed! The internet is here. Regardless of what your friends or family say, your up or downline, corporate HQ, or your dog says… Internet is part of the MLM business. So, congrats. Throw a party because you're about to learn how big MLMers actually do this. THE MLM FUNNEL WITH STEVE LARSEN The biggest question I get is: “Steve, how are you using the internet for your personal MLM today?” To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in. Facebook doesn't easily let you drive ads to MLM, and most MLMs won't let you say their name on the internet, which is stupid. Despite that, I am using the internet to grow my personal downline and sell products. MLM is changing, and you're probably feeling that, right? It's why I created a mini-course… To show you HOW I'm doing this all today. It's called The MLM Funnel and you can get it at themlmfunnel.com. I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get. He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link. How evil of me. When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team. ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline. If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now. Again, just go to themlmfunnel.com and buy Russell Brunson's new book there, and I'll send you all those bonuses for free.

MANY people find the reason they aren't making it has nothing to do with the opportunity they're in. The real issue they've never been able to pop out their own plan and have confidence in themselves enough to follow through (ouch - truth moment)...   I wanna teach you guys a little bit more about how I chose the next step that I needed to be focusing on…     I'm actually in Temple, Florida right now but I live in Boise, Idaho. I grew up in Denver, from the age of 5 till I left the house.    And grew up in Denver (Little Sand Colorado) and had a ton of fun growing up there. I love golf courses! I actually don't golf that much so it's kinda funny for me to say that...    But we grew up on the back nine of a public golf course and coming back to this place in Florida always reminds me of growing up.    I'm actually in this building where we’re doing a speaker training. I'm attending one… I'm not giving it.    I'm at a really interesting spot now where I just focus on trying to learn from specific experts… from their specific talent.    I don't wanna go learn from somebody who is not the absolute best at what they do.    It's not the purpose of this episode but I've ranted on here about it before…   If someone isn't rich, stop listening to them about money advice.    CUT IT OUT!   If someone isn't ripped, don't listen to them about trying to get healthy.    It's the same thing with MLM. If somebody is saying, "Hey do the X, Y and Z", and they're broke… Then don't listen to them!   It sounds like common sense but it's hard to do at first, especially if you've not been careful on who you listen to in your circle.    I'm here for that exact reason.    FOCUS ON WHAT YOU LOVE   I love speaking on stage. Those of you guys who have been to one of my events know that I LOVE speaking on stage.    And I'm not bad at it… But I wanna get better.    So I'm here learning from one of the absolute best! He's absolutely incredible. His name's Myron Golden.    I'm VERY careful on those that I chose to listen to.    Hopefully you guys enjoy the four part series we did.    The four part series was going through and creating a product funnel for your MLM - It is really powerful stuff.    That’s really is how a lot of big guys do it and that is exactly what we teach.    Hopefully you’ll take some of it seriously or just choose one method to focus on…    I don't often share the trainings on a podcast, but I thought it'd be powerful for you to see it. If you are interested, just go join Secret MLM Hacks, go to secretmlmhacks.com.    I thought I'd break it up and share with you how we sell using the internet.    The future of MLM involves the internet. I've got some really aggressive things that I wanna share with you coming up soon.    If you haven't checked out the mlmfunnel.com, just go check it out. FAIR WARNING: The video might be a little bit aggressive.    Watch what I'm doing in it though.    One of the biggest questions I get after teaching something is, "Stephen, what do I do next?" and I understand what they're asking and I get it.    When you start learning any new topic… It involves a series immersion in that topic. So while you get immersed in the topic (which is great and you should) there comes a point where you know enough of the framework to just move forward.    STEPHEN, WHAT’S THE NEXT STEP? You don't need to be immersed anymore and success is no longer based on getting another book. Or another:    Course CD   Whatever    If you don't know a lot of these things, then just immerse. Deep dive on whatever topic is you're learning.    Eventually, the highest leverage activities you can do have nothing to do with getting another book.    Slowly, what starts to happen is the next highest leverage activity. That's the way to look at it!    It's not how to become a master in X topic or whatever it might be. Ask yourself this question, “How can I have the fastest leverage? How can I gain the most leverage in my life?”    Pretty soon, you'll start to realize that getting another book, another course, another CD, whatever that is. It has nothing to do with it…    It's actually might be hindering your progress.    Once you have the baseline understand, start asking the question, “How do I get more leverage for what I'm moving towards?”    That’s gonna be a different answer than you going and getting another book.    What it starts to turn into is... It's not a fun answer... But it's freaking action!    Just do it!    I wanna give you guys a very simple thing that I use to do that personally.    HOW I FIGURE OUT WHAT TO DO NEXT   I left my job about a year and a half ago and did this stuff full time. It's been awesome!    Real quick, you start to realize that, “Oh crap, I'm the one that comes up with my own checklist everyday.”    Nobody's giving me a To-Do-List. Nobody saying, "Hey, Stephen, this is what you gotta get done today".   Nobody's looking at me and saying, “Hey, did you noticed this, this and that?”    You gotta go and look at those things yourself.    Not only do you need to go and fix this or that, or maybe have more clarity on the product… You also gotta do the normal fulfillment of the product.    No one is giving me a To-Do-List. This is where most new entrepreneurs start to struggle quite a bit.    Here’s what I do:    I ask myself, “Stephen, what would you do next?”  Then I answer it… And that's what I do!    Now you might think that's so simple.... That's the freaking point!    Too many people make it too complicated!    Q: What would you do next?    A: Do that!    It might sound like I'm being insulting but I promise I'm not.    This comes from me having now coached over 20,000 people in this stuff.    THE PROBLEM WITH TAKING THE NEXT STEP   What I find ends up happening is, after I teach the major frameworks, and after somebody learns the major basic pieces to take a move… Instead of them taking a move they start distracting themselves with more education.    Then when I say, “Go do it?!” They're like, "How?" I'm like, "Well I just told you how!"    “But Stephen, how do I do a Facebook Live?”    I'm like, "Okay, I get it, you're gonna go and download this app called Facebook, you're gonna flip your camera sideways and your gonna press Live, and then just click Go Live Now".    And they're like, "Oh, really?"    I'm not trying to be condescending… I'm saying, stop over complicating it!    No ones gonna know all the answers.    Let me be really stereotypically for a second. As if this podcast isn't controversial enough.    I hate millennial bashing. It drives me nuts. Not just because I am one, (barely)... Baby boomers who make fun of millennials yeah, your parents said the same kind of crap about you!   What I found most of the time is, millennials have a hard time with what I teach, because they start to feel a little bit of pain or discomfort, and they're like, "I don't like this", and they slowed down.    Okay, that's very stereotypical. Not saying it's always true, not everyone's like that.    The baby boomers, they typically will look at the things that I'm doing and they'll say, "Yeah, but you have to be a techy".    No, you freaking don't! I have no idea how to code! That's the stereotypical thing that I hear from baby boomers.    THE HANG UPS PEOPLE HAVE WITH WHAT TO DO NEXT    Is it okay if I'm a little bit open and raw with you?    I've done this a lot now. I've done this for years and years and years. It's been four years now. I guess it's not years and years and years… But it's still a really long time and a lot longer than most of you guys have done this on the internet.    The crowd in between the millennials and the baby boomers... The issues that I noticed they most frequently have is, they have a hard time believing that it's possible for them.    They're very freaked out by scams and they have a very hard time taking on new risk.    Now I'm speaking in some pretty major, maybe possibly offensive but truthful stereotypes…    Here's the purpose, here's why I'm saying this... And I'll never be the guy that makes fun of school. They do the best they can with what they've got.    While we're being raised, we follow a set of tracks. And these tracks are built for us, and they should be. We can’t make these huge decisions on our own.    I got a little girl who just turned four, and then we have a one year old. I'm not letting my five year old go around and make my tax decisions.   There are things that you have to learn through basic development, through these tracks. But there comes a point where the tracks end…    You suddenly realized, “I'm on my own!” This is a very crucial moment.    TAKING THE NEXT STEP ON YOUR OWN   Baby boomers, millennials, and those in between... What I've found is that those who have experience building their own tracks and having the confidence to take a step down that track.    Very few people have done that. If I can catch teenagers, right as that is starting to happen, I found that they can usually take on the models that I’m teaching more easily.    It's not to say no one else can do it… They just fight it less.    If you've never had any experience building your own tracks, the confidence of having your own idea, how can you step back and say, “What should I do next?”    Having a thought is one thing… And then having the confidence to say, “That's not a dumb thought, because it came from me!”    Then having the confidence to lay that track down and  take a step on it without anyone putting a cattle prod to your back… Many adults cannot do that.     That is what I found stops people from doing any of this stuff. Has nothing to do with, “Does it work for me?” Yeah it does.    It's not the models. It is the people's behavior once they start executing the models. That's where they have a huge issue!    It's not like, “Stephen I don't know if these four wheels that are attached to the steering wheel actually drive this car.”   Where people get messed up is not on the wheel… It's their execution of being the driver. That has been the biggest issue I've had on any kind of program, any kind of coaching I've ever done with people.    It's never, “Do these models really worked?” They worked.    JUST TAKE THE NEXT STEP   Whatever it is that you feel is the next thing to do… Just do that thing!    That is why I have gotten where I have in such a short amount of time.    Most people don't have practice making decisions and just doing it them.    There's very little REAL competition in this world because most people can't do what I'm talking about…     Now you, reading the blog, you're different.    #1 Don't expect other people to be like you… They're just not, and that's all right.    Some people just wanna go work at nine to five and then die slowly, that's okay. I'm not making fun of that. I'm just saying, that's what they really wanna do. Don't try to change them! Your role is not to baptize them in your beliefs.    That's why I try to tell everybody that rule number one is that they come to you.    MLM recruiting Product sales In any company ever   … They come to you! And the better marketer you are, the more of them will come to you.    #2 If I don't know what to do, the easiest thing to do is to make sure I understand the framework that I'm following.    Then I just ask myself, “What's the next step that I could take that will get me to cash the fastest?”    I may have ruffles some feathers with this episode but I'm just telling you from my experience having coached 20,000 people.    It's not “Does the model work?”    It's that the drive can't get over, "I've never built my own train tracks before!"    SKEPTICAL ABOUT WHAT TO DO NEXT   If you're a natural skeptic, it's really hard to behave as an entrepreneur. You already have enough ‘no ways’ going on in your head.    If you don't know what to do next, the first thing you do is you make sure that who you're following has actually DONE what you're trying to learn.    Don't just learn from people who are theorizing or did it a long time ago. Stuff changes quickly.   I only wanna learn from the horses' mouth… The person whose doing it right now.    Make sure you actually understand the framework that you're learning from that person, or that guru, or that coach, or trainer.     If you don't, STOP THERE. Just keep learning.    If you DO understand it, the next question you ask yourself is, “What should I be doing next?”    And just do it!   There was a time when I was on stage and people ask me, "Stephen, what would you do next? Okay Stephen, this is the scenario I'm in, this is the exact scenario that I'm in, what would you do?"    Someone asked me that six week ago in an event I was speaking at. There were about 400 people and they’d all paid $25,000 to be in the room.    WHAT SHOULD I DO NEXT, STEPHEN?   This lady stood up and she asks me, "Here's my scenario and I'm in a different situation here."    And I'm like, "I know, you're not". (I didn't say that but in my mind it was like, okay not really.)    Q: Do you need leads or sales?    She's like, "But I sell something a little bit different than everybody else here".    That really doesn't have much to do with it. Still a sale.    She goes, "What would you do next?"    And I flipped it on her and I said, "What would you do?"    She goes, "Well, I should go X, Y and Z".    And I was like, "Do that".    Are you following someone who's rich or is very successful in what you're trying to do?  Do you know the framework?  Are you executing the framework?    One little question at a time. What should I do next?    Put your head down and stop looking at the clock. Then when you look back up a few months later, and be like, “Snap, look how far down the road I am, that's crazy”.    That's honestly how most people play the game.    I would love to have you come to OfferMind. If you don't know what it is, go to offermind.com.    It's an event where help people learn how to craft and offer. We have a lot of MLMers that have become marketers. Direct sellers come to it because it allows them to learn how to outvalue their uplines and downlines.    Which makes you the obvious choice to join and people are trying to find who to join inside your company.    If you've never seen secretmlmhacks.com go check out the free web class as well.   HACK MLM IS YOUR NEXT STEP   Hopefully you liked the blog - Remember to leave me your comments.  Like you, I love MLM. It’s a long term asset that can pay anyone for life… As long as they build it right.  If you’ve recruited anyone EVER, you know that the recruits first 30 days are their most crucial. It sets their pace. To create the right tone for my new recruits career, I created a 30 day onboarding training that walks my new recruits through things like, how to: Set up their back office Get bonuses Set up my teams recruiting funnels Get internet traffic How to close leads  Here’s why I’m telling you this. If you want to be a fly on the wall and see how I train my new people, you’re more than welcome. My team’s program is called HACK MLM and you can check out most of it for FREE by going to hackmlm.com.  FAIR WARNING: This course if meant for my own team so if you come in and check it out, you are going to get pitched to join my team. We are marketers! This is one of the only times I’m going to get forward about my MLM.  SIDE NOTE: This is mostly because my Facebook Messenger is littered with people asking what MLM I’m in… So I’m going to bite a little bit. Just to be clear, this is NOT a pitch-fest. If you don’t want to be pitched, that’s fine! Just don’t check it out. Just keep enjoying the blog.  But if you want to see how I’m:   Onboarding new people Training my recruits Walking them through their first 30 days Setting the pace and tone Just go to hackmlm.com.   

"Mmmm, that sounds good. I'll have that." -Lloyd Christmas This week's episode has all of the status levels of a cult. We've got your diamonds, your sapphires, your golds, your platinums...Hang on, is this a cult or an MLM? It was a trick question - it's BOTH! And now we all rejoice with Erin and Nicole as they dive into the most current of events: The NXIVM cult. Hold onto your second butthole because this is breaking news and it's only getting crazier from here!

Hey, what's up guys? Hey, I am having a great day. You know what's funny? I love Mondays. I love them so much. Monday is my favorite day of the week, and Monday morning specifically. I go popping out of bed and I'm like "Yeah, we get to do this again! What?" I get pumped about it. I'm excited about it. Well, hey, I kind of have to hurry here a little bit. We, in about an hour here, we're actually going to find out the gender of our new little kid and I'm excited. It's going to be a lot of fun. Few things have taught me as much as being a father, so this'll be a good experience. Hey, I wanted to drop in a question here. I love hearing you guys' questions. I do get them and I kind of vet through them to see which ones are most applicable for everybody. I got a question here from John Bender and great question. If you guys don't know what I'm talking about it you go to secretmlmhacksradio.com and you have to opt in, but on the next page what it does is it, there's a green button down on the bottom right and if you click that button what it'll do is you actually can record a question to me. Typically, they're about 30 second questions, and just start with "Hey, Steve" and if it's a question that's applicable for everybody, you can go ahead and drop it in there. I put them inside the actual episodes themselves and I think you guys have heard me do that before. I have another one here and I thought I'd play it right now. Speaker 2: Hey, Steve, this is John Bender checking in here, getting ready to head into the gym, but had a question for you. You know I've been doing networking for 23 years and been pretty successful. We've done about $350 million in sales with our different systems. I've studied all these gurus for years, focusing in the digital space. Why is it that you seem to be like one of the few good guys on there? You don't curse, you're not off color. You don't do sexist jokes. You're just a good guy. You're funny, you're bright, you're intelligent. You're extremely informative. I know you're incredibly giving. What gives, man? I don't get it. Why do all these other people, from some of my greatest icons out there to the modern marketers of the day, they're so crude and rude and yet you're such an incredibly great mentor, not just for what you know but who you are and apparently whose you are. So, I want to thank you for that and doing this for so many years it's great to see the great work you're doing. Keep it up. Hope to be a part of your team. Steve Larson: Hey, how's it going, John? Hey, first off, thank you so much for that question and extremely nice complements. I was not expecting that. Hey, I actually, the reason why I actually wanted to put this in the episode for everybody though, is there's a specific reason why I do what I do and how I do it. I've had the opportunity, the chance, in my career to work with some very big names. Okay. John Bender, yourself, you're the man. Obviously, for everyone else who's listening, I do know who John is. I actually was shocked and surprised when I saw him drop this question in. Just very, very nice of you, but certainly consider him to be one of my mentors as well. We have, I've had the chance of working with some very big names, very big people. When I was working at ClickFunnels, I'm saying. I'm solo now, as you guys all know, I've been solo for, I'm staring my fourth week solo and it's been awesome, and it's because of MLM that I'm able to do that, which is a lot of fun and great. But we did a ton of projects with some huge names, guys. I mean I built for Marcus Lemonis on the TV show The Prophet, on CNBC, did five funnels for him. We did some awesome projects with Tony Robbins for his book funnel, Money Mass Of The Game. We did some projects for Robert Kiyosaki. The Tony Robbins one that was right before I got there, but that was the kind of stuff that we would do all the time. It was fun, guys. I mean it was super fun. What was interesting was to watch the mentality of these massive giants. What was interesting is, there seems to be this disconnect. You're thinking, "Steve, what does that have to do with MLM?" It has everything to do with MLM. Okay. Just follow me on this a little bit. What I noticed is rubbing shoulders with some of these massive guys. I'm talking A, tier one people. Everyone knows them. Everyone knows who they are. They're sought after. They have massive distribution. You know what I mean? The power of what they say sways markets and people's opinions like crazy. They're huge people. And they know that. I learned that like 90% of the time these guys are like some of the most amazing authentic caring loving people. They're genuinely good people, just good people. Okay. What was fascinating though, and I'm going to be very careful as I say this, and this is for the lesson and it might not be nice to some people when they hear it, but there are some people that, they're not on that tier one level, and they know it. But they think that to be a professional they must go around toting around their successes in front of the faces of all these other people, and kind of be mean about it. As soon as they, there's a ... Guys there's a ... I'm very religious, okay so I'm just going to say that. There's a verse that says that the moment someone gets any amount of power or authority, they tend to abuse it. That's basically what the lesson is. Any amount of power, or any amount of authority, then tend to abuse it and basically drink their own Kool-Aid, okay. That's not what that says, but that's basically it. It was a huge topic that I had with Russell many times. Many times one-on-one with him, and he would say "Steven, if you want recognition don't seek it." Then he would also say things like "Don't drink your own Kool-Aid." It's not that I was, okay, it's just that we would watch these other people, and we would have conversations and stuff like that about, and we're like man ... and it's not to say like "ah I'm better than you, 'cause I'm not drinking my Kool-Aid." You know it's not a status thing, it's nothing like that, but I truly believe that, guys, everyone of us whose listening to this podcast right now we all have the ... It is innate and it is inside of us to be great. To be great. It's inside of every individual. It's not reserved for just a few people. Every person can be great. What does great mean? First of all, you compare yourself to you, no one else. Okay. One of the easiest ways to get down in your life is to start comparing yourself to other people or to an ideal. If you look around and you start saying to yourself, like "oh man, like for me," ... You guys know a lot of my story. When we had literally no money, like literally no money, and it was extremely stressful. It was terrible. It was an awful experience to go through that whole thing. But, when we had no money, if I compare myself to where I am, compared to where we were. Oh man! That's awesome. Like that's so cool. I have nothing to be ashamed about. There's nothing to be embarrassed about. Like look what I was able to get done. I'm comparing me to me. That is the easiest place for you to have success and fulfillment emotionally in this game of MLM. The easiest way for you to get down and have destructive energy all over you, is to compare yourself number one to a person or number two to an ideal. The problem with comparing yourself to an ideal, like pop culture. The problem is they change all the time. It's an ideal. It's undefinable. You don't know when you reached it. There's no actual, you don't know when you hit the spot, because it moved the moment you started going towards it. That's the problem with ideals, so don't compare yourself or put your self-worth or value by comparing yourself to ideals. Again, pop culture does that all the time. I'm not throwing mud, I'm not throwing rocks, I'm not saying like ... I'm not downplaying Hollywood. I'm not downplaying movies. Nothing like that. I'm saying when you pit your self-worth against things that are ideals or another person, you will never really feel successful or happy or satisfied with what you're doing. Ever. You can't. But when you compare yourself to something that's solid, something that there's concrete evidence of, something that, and you compare yourself to where you've gone. You measure that progress, that my friend is how you actually get the feeling and emotion of "Oh man, I actually, I can do this" or "Look what I've done, like this is so cool." Not in a boasting way, you're not being proud, but it's okay and it's important to feel a sense of pride and accomplishment over what you've been getting done. So, John, you said what gives? I compare myself to me. I looked at myself in the mirror about three years ago, and I remember this, and I looked myself in the mirror and I said "I am Steve freakin' Larson, and I'm going to be the best funnel builder in the world." That's what I did. I looked myself in the mirror and I got serious about it. I started making sacrifices in order to get there. I did not go hang out with friends. I did not go, and I studied my face off. Literally, just one right after the other, every single day. For years. Only slept anywhere from three to five hours a night, typically. Sometimes I'd indulge and go to six. I did that for years. To study and to learn and to practice and to build side businesses and side agencies and build sales funnels for other people and other companies and for myself. Finally got good enough that people started knowing who I was. Then finally got good enough that Russell Brunson found out who I was and got hired to ClickFunnels as the lead funnel builder. Then I really started accelerating. I don't remember who said it but it's the quote that basically says like hey when you're standing up in the clouds realize you're standing on the shoulders of giants. You know what I mean? I totally botched that quote, but basically I don't get anywhere on my own. I'm very cognizant of that. I do believe that God has been very much involved with it and will continue to be and I've very thankful for that. There's nothing that I can do or say, really, that is of my own. You know what I mean? It's the nature of ideas that ... Guys, in a business you're starting to have ideas. Especially in this podcast, I'm sure I've given you ideas. Guess what? I got the ideas, though, from other people and other things and they got taken. This piece got taken from that base. This piece got taken from this origin. This piece, and then when I combined them here, look how cool they got?! Then I'm sharing them and you're taking them and you're saying "Here's where I am Steve" and "I'm tossing my things on them." So there's nothing in my mind that is really of our own, both physically or idea based. Everything has come from something else and in my mind I do believe that's God. It's ludicrous for me to think that it came from my own hand. Look what I crafted 100%. Now, I have agency. I can move forward. I can take action. I can do everything I can to work super hard and get things done and nothing's going to get done, nothing's going to work unless I do, but it's still ultimately at the end it's not really my own thing. That's my belief. I don't really talk ... I'm learning I'm talking about God publicly on my podcast more. It's something I'm getting more comfortable with. I've never really done that on this episode I don't think, or on this show, but anyway. That's why. That's why. I was speaking at two different events this past week. I think I told you guys about that, but it's two different events back to back. I started getting a lot of praise, and that's fine. There's nothing wrong with understanding that you're good, and I know I'm good. I'm unapologetic about the fact that I know I'm good. But I also know where that all came from. Okay? I'm pointing up like you can see me. That's part of it. Part of my background with this, guys, is that, a lot of you know, it's two things. I just wanted to drop two stories on you here real quick. There's two things here that are really, really important for me to always remember in my background. Number one, I was probably the most shy kid that you could ever find. When I was in high school, I got voted the nicest kid in high school. There were 600 people in my graduating class. 600. I got voted the nicest kid. I literally got the nicest kid award. It shocked me. I was a little rage machine on the inside. I was like "nicest kid award?" It was like pent up internal energy. I was like, it surprised me like crazy. Nicest kid award. What on earth? It wasn't, internally it was not because I was nicest. It was because I was shy. But I was full of rage and I was like this little tiny terror, which is so true. I had to overcome a lot of stuff and it wasn't, you know, I was the one that created activation energy to show God that I was actually able to go do these things. But, ultimately the change did not come because of me. That's where my mentality is with that. The second thing is that when I look back and I start thinking about ... Guys I was an idiot in school. I just was. I was not good at school stuff. I was not book smart. I was what you would call street smart. I barely graduated high school. I actually did so bad my first semester of college, that I got kicked out. Which is true. I had to reapply after learning how to learn. Then I went back and that's when I started getting straight A's. Almost complete straight A's. I ended school with a 3.85 GPA, which was awesome. I mean it was awesome. Really, really cool. But I think I got a .17 GPA in my first semester. No joke. Which is awful, super bad. So for me there's just been such a stark contrast in life from where I was as a kid and as a teenager and even into my early 20's, compared to where I am now. The internal transformation has gone through the roof. It's frankly one of the reasons I'm so passionate about business. I have had more personal development through the pursuit of entrepreneurship, than any personal development course could every give me. Just like Robert Kiyosaki says, and I know I've brought that up before on this podcast before too, is like look the moment you start an entrepreneurial journey, you'll move forward. You'll get excited. But character flaws are going to explode in your face. They're going to make you ... There's going to be egg on your face all the time. The character flaws are going to explode, and you're going to go "Aw man! I wish I could have done that or this or I should have talked to that client" but man, I had personal habits and addictions that made me stay up late. You know what I mean? Whatever it is. I couldn't get up on time. I'm not eating right. Whatever those things are for you, they're personal character flaws that we all know about ourselves that are actually the thing that are holding us back a lot of times in business. It's not so much always that "Hey, I don't know what to do next." I don't know what to do in my business next. You know what? 90% of the time I've found out that people know exactly what they should be doing next in their business, but what holds them back is a character flaw. A fear. They're scared of speaking. They're scared of ... whatever it is. It has more to do with that. It's been my opinion, and it's been my very amazing transformational experience, to know and notice that if I take those things and I say this is what I want to work on. You actually can overcome those things and you can move forward in a very powerful way. That is what, in my mind, makes you successful. I don't publish stuff to look perfect. A lot of people do that. I don't wear a certain tie on my podcast cover for a reason. I take the starch out of my shirts. I'm trying to be just a real dude and show you, hey look I have fears. I have passions, desires. I have hobbies. You know what I mean? I'm just trying to be a real guy. I'm not trying to go around ... And what's funny is I've noticed that when I publish and I speak and I go out and I'm more that, I get more followers than if I try to put a suit and tie on and posture myself. If you're going through for somebody who wants to see the shirt and tie, great. That's fine. I'm not saying I'm against that at all. What I am saying though is there's this thing to being authentic and real that a ton of people that I think are afraid to show. I think that they look around and they think oh my gosh to be professional means I must look ... I hate the phrase dress for success, or wear ... you can see it's a lot about clothes, stuff like that. I don't know if that's a ... Maybe that's a complex I have. I don't know. It's just I've been around so many massively wildly successful people, especially in the last little bit in my career, to notice and see that the ones that are really satisfied where they are. The ones that are not drinking their own Kool-Aid. They're not afraid of being real. They're not afraid of ... if there's somebody's whose clearly not on the level they are, the ones that are really awesome are the ones that won't care about that and they'll just still tell them the same answer. They'll tell the same answer to somebody who paid $100,000 for the answer as somebody who they can tell is just starting out and just needs to know what the answer is. You know what I mean? They're able to, everything isn't black and white to them. They're real authentic individuals. They have no problem being open and honest. Anyway. So I saw that and I've been really trying to just be ... I mean it's the reason guys, I'll tell you, I was running up the stairs chasing my little girls. We were running around, playing hide and seek. I tripped up the stairs. I freaking broke my toe. Like come on. Most people, anyway, like ... Just whatever's going on in your life, and a lot of you guys know, especially those of you guys who actually came and saw Secret MLM Hacks, which I hope that you guys all do. The actual program itself. I hope you join the program, 'cause what I do, module number one actually talks about how to become an individual that others want to follow in the first place, since in MLM they join you not the MLM. How do you actually do that? That's literally what module one is about. It goes through and it talks, it shows like this is how you be someone that other people want to follow. This is how you ... and you will speak to certain people and they will not like you. That's fine. You will speak to other people and this other following over here, they'll like you. But if you're speaking so generically that you have this group over here that love you and that no one has any opinion about you. No one's going to follow you. They need to have an opinion about you. Which means you need to get opinionated. I have no problem sharing my opinions. But also understanding that I shouldn't be full of myself either. Anyway I feel like I've said the same things a billion times over and over and over again, but there's something to trying to be ... I don't know, just authentic about where you are that people can sense it. It's a big enough deal. I feel like its something that people should all practice and try. Anyway, this was a 20 minute episode. I was not planning on doing that. As far as what gives, it's that I'm just trying to be just a real guy and be a loud version of myself. There's always someone who's going to be better, faster, stronger, better looking, there's always the er, right, than me. Er, er, er, er. Whatever it is, better, faster, stronger, you know what I mean? There's always someone who's going to be, so that's not what I compete on. What I compete on are my differences not my strengths. Okay. In business, like the actual product, I compete on my strengths, but for my personal character, as far as my attractive character, the way I publish, I compete on differences. I don't compete on strengths. That's one of the major reasons why I stand out. You think through that with your MLM. Think through where you are. What are your differences and how can you compete on differences rather than strengths, for your own character. But then for your product, compete on strengths. Rather than focusing on weaknesses, it's kind of two different ... Anyway, I realized that a while ago and it's been cool to be able to do that. I really feel like that's where I started turning up more frequently in places, 'cause people wanting to follow me. We just screamed past 12,000 downloads, and I got a cool surprise for you guys coming up here in the future. But anyway, you guys are all awesome. Appreciate it. Thanks so much for the question, John. Have mad respect for you. I will talk to you guys all later. Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretMLMhacksradio.com to submit your question and download your free MLM Masters pack.