Secret MLM Hacks Radio

This is how to create a 1-to-many style sales pitch for your MLM...

This is how to sell your product, when it's MORE expensive than your competition...

There's a couple different ways to sell your network marketing product through a funnel. Here's my top 2 favorite methods...

If I had to completely start over in network marketing, this is the very first thing I'd do...

This is, without question, the #1 skill you need if you're going to use the internet (at all) in your NM business.

Here's my UNIQUE approach to getting traffic to my network marketing pages online, mostly through organic methods!

These are 6 (at least) things that will make me NOT join a NM company.

i'm sorry - here's what happened, but we're back because of YOU!

AFTER your offer is selling, your journey isn't over. THIS is what to DO once your sales begin to take off! Click here to join us LIVE at https://CashFlowEmpireLive.com/Steve 

The one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.com

"Wanna Build Your Auto-Recruiting Checklist In Just 5-Days, Live, Daily... With Steve J Larsen?"

Blake Nubar's method for turning your social media profile INTO your funnel, is epic. I haven't seen anyone else do this and it led to $1M in 25 days... waaa? In this episode, Blake is gonna show you more of the details to his "evil genius"....

There's really only 3 roles to know in Network Marketing and I'm doing an event Aug 25-27, 2021 in my studio to brain dump on each of them. It's called Modern Downline Live (ModernDownlineLive.com) and we'll be focusing on the major problem EVERY business faces... Leads. Control leads, you control the game. I believe the best way to do that is by using the internet and I've done so while auto-recruiting over 1000 into my own downline. This episode has the details...

Hi everyone, welcome back to Secret MLM Hacks! Today we have a BIG announcement coming up, something I’m very excited about! It’s a new project that I think you’ll love if you are looking to take your marketing game to the next level. We’ll go more in-depth in this episode, so please buckle up for the big launch and tune in to hear more!   

In Part 2 of this two-episode series, I talk about what the future of my MLM business looks like and an opportunity for people to join me. Secret MLM Hacks is closing, so I tell you about a backdoor that we're going to leave open for those of you guys who are huge fans of the show. And also about where the remainder of my network marketing-related services and products are actually available. How did I create an exit, a product-closing campaign? Right now, I'm really big on the campaigns. I'm really big into sales pressure. Some of my favorite stories are of these old dead rich marketers who didn't have the Internet in their day. How did they create noise? How did they create sales pressure? How did they create campaigns in order to get sales?  And when you think about that and you think about what the standard person does today to cause noise around their product, we're pretty weak at campaigns now. I actually think that campaigns is kind of a dying skill set. And so I'd started walking through the exit campaign a little bit in the last video, but I'm going to cut over to the final exit campaign strategy in this one. This is really valuable stuff - Stay tuned as I walk you through the exit campaign that I put on the back of Secret MLM Hacks. Key Takeaways: Creating a message that includes the “who”: Who I'm selling to and not selling to (5:24) Where they're going, the problem they're solving (5:36) I'm going to create an offer which helps them get where they're trying to go (5:40) Facebook posting is not marketing; it is an aspect of marketing (5:52) Campaigns are the thing that I can go and I can actually influence (6:09) My favorite four types of traffic: Publishing, Dream 100, affiliates, and ads (6:59) They know it's awesome, but its title has raised eyebrows (10:33) I'm not going to stop Secret MLM Hacks; public access to it is closed (13:59) The difference between Funnel Hacks and Funnel Builder Secrets (14:47) Secret MLM Hacks is actually more akin to Funnel Builder Secrets… (16:23) Most likely, I'm going to make a completely separate course (21:44) Natural, normal business problems as products and landscapes evolve (27:04) --- Additional Resources: ModernDownlineCoaching.com

In Part 1 of this two-episode series, I talk about my decision to close down my Secret MLM Hacks program after running it for the past few years. There was a lot of thought that went into the decision, but strategically, there are some big reasons why I closed it. I also talk about what's ahead. In the last four-five episodes, I've shared with you guys specific things that have been going on in my business. I’ve talked about the way I've built Secret MLM Hacks and the systems that have built this, which have allowed this to be kind of on the back-end of my actual business. This is not my actual full-time business. It's not my actual full-time focus. The reason why my downline continues to grow, the reason why there are so many things that I'm able to pull off with this is that I treat this like any other business. And so, I actually am shutting down Secret MLM Hacks. There are lots of things going on personally. There are certain opportunities that are coming my way. There's a lot of things that are happening, and for me, it just doesn't make sense to keep it open anymore. Stay tuned as I recap as to why it has been such a big deal. Key Takeaways: All business has three needs... (2:14) I sat back about seven years ago and had this idea (2:43) It's gotten past that critical spot where now it grows on its own (3:52) We’re closing public access to Secret MLM Hacks (4:37) Why my team is so unique (5:15) Growing it to a real asset that actually pays for other assets (6:24) I teach traffic methods; I send the traffic to something that’s somewhat cheapish (7:26) I send traffic to this self-liquidating offer - money dumps right back into traffic (8:10) I'm not involved with that at all (8:48) Do you want me to send you free leads? It’s all automated (9:37) Hack MLM walks my downline through their first 30 days inside my MLM (10:03) When I first got hired by Russell Brunson… (10:19) How I structured the show to be so successful (14:18) Getting people to come to you to join your downlines (15:55) How Secret MLM Hacks came about (17:10) SMH was relaunched because of the ClickFunnels-certified partner program (21:46) Go see what’s the content your dream customer is consuming… (24:41) --- Additional Resources: ChatbotsForMLM.com

In this episode, I talk about the truth behind how top earners succeed in network marketing. Instead of doing home parties and talking to their family & friends, the people who have grown their business quickly have their own products on the "front end" of their business. They don't talk about their downline until someone buys from them. The way you bring somebody into your downline, the way you sell somebody, often determines what they do afterwards. That’s true for any business, any product, any sale ever. So if one begs somebody into the downline, chances are they would beg them to do something afterwards. This is what I found out - If I begged them to come and buy the product, I would beg them to go and continue to buy the product. If I wanted to stop that, I needed to stop begging people after they buy to continue to do things. I had to stop begging them to join or buy in the first place. And that changed everything for me. And I started sitting down, I started realizing: “Wait a second, how are these guys actually recruiting?” Which ultimately brought me to the question: “Wait a second, what are the top earners actually doing to recruit? What are they doing to actually sell the product?” I started looking around, and I freaked out. Almost none of them were doing home meetings, phone meetings, hotel meetings, going to malls. Almost none of them were doing that. Instead of saying: “Come, join my downline,” they're saying: “Hey, check out this cool little book I wrote.” Not that you need to go write a book, but that's the principle. Stay tuned to know more. Key Takeaways: They have small little products that they send people to (4:09) Want to change your business? Change your bait (5:54) You can use and sell secret MLM hacks, keep the money, and collect leads (6:34) Changing the bait, not just to attract people, but also to repel a certain type (9:14) When someone wants to join my downline, I wait for them to go through my funnels (12:02) Being good at causing value in the marketplace, giving free goodies, something that's cheap… (13:48) --- Additional Resources: https://SecretMLMHacks.com/live --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

In this episode, I talk about creating a unique offer to stand out amongst other network marketers and your upline. In MLM, if somebody walked up to you right now and you were hanging out with your upline or downline and said, “You know what, I'd like to buy.” And there indeed are people out there who just are looking for your product and they truly want to purchase it - They'll just be the easy laydown sales.  But if you're hanging out with a bunch of other people who are your upline or downline and they're looking at you and they say: “Who should I buy from?” Does it matter to the customer and the outcome they're trying to get as to who they buy from? No, but it definitely matters to you guys - It has a bearing on the money you make. So what you need to sit back and think is: “Well, how can I make myself different? I'm going to make myself stand out amongst the crowd to actually go and be successful with this.” Your product delivers solutions to people, but it also causes problems that they never had before. Every single solution that you deliver to a customer, whether it's the opportunity or it's the product itself, has a bunch of follow-up problems with it, and you need to understand that clearly, and I want you to know that it's actually an opportunity. What are the top three issues that your product causes for people? Once you've got a list of those follow-up issues, you're going to start brainstorming how you could solve them. And then build a bonus around it to be given away when somebody joins you.  What I came to realize with time was that in the network marketing space, the MLM space, if somebody wanted to join my team or buy the product from me, I needed to stand out. And in Secret MLM Hacks, I want to teach you how to do that, so stay tuned. Key Takeaways: Your upline and downline are competition for you (5:46) Think about all the problems your product causes for people once they buy it (6:23) Quickly write down on a piece of paper the follow-up problems (7:26) Give away a bonus that solves those problems for somebody when they join you (10:16) Being unique and standing out amongst your upline and your downline (11:04) It's not that people don't want to buy or they hate to be sold. It’s just that you're not good yet at being a marketer, at standing out, and at out-valuing the competition (13:52) --- Additional Resources: https://SecretMLMHacks.com/live --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

In this episode, I talk about an often-overlooked "bridge" that the top network marketers use to grow their business online. I first got started selling online back in college when a buddy and I spent a semester doing affiliate marketing. The same principles of affiliate marketing apply to network marketers. In fact, these are very simple principles that every other industry on the planet is using online. For some reason, in a lot of network marketing or MLM, there's this negative connotation to using the Internet.  I just set these systems up there in the back and my teams are constantly growing and buying and auto-shipping and selling to more customers and they're finding people. And I'm building, I've got some pre-built funnels for them and they just go download them, use them and install them. And you have to understand that's why this game is so powerful.  Understand what you can control, understand what your role is in this business. To me, it's not worth it to be continually saying the sales message over and over again, not knowing if they'll do anything and not knowing if they have a pre-existing desire to buy. I'm going to let them self-select. I'm going to let them click on my page. I'm going to let them watch it. I'm going to let them reach out and ask to join my team. And that's how we do it. And that's what I want to teach you guys how to do as well.  The leverage is strong, so much so that I don't have to pitch thousands of people. A page is going to do it for me. I'm just going to say my sales message once, and I'm going to follow scripts that I know work. It's like a fill-in-the-blanks template, and then, I'm simply going to drive traffic to it. Stay tuned to bypass the years of trial and error I went through to figure things out. Key Takeaways: My first dollar on the Internet came from affiliate marketing, back in college (1:37) We set up a landing page; net earning: nada, but 17 people joined our email list (3:20) I stopped trying affiliate marketing but kept doing things on the Internet (4:55) We did client work and got hired out of college to work for Russell Brunson (5:23) Giving away bonuses to those buying a product through Russell's affiliate link (6:36) I wanted to go back and I wanted to try network marketing again (8:37) Affiliate marketing and network marketing on the Internet are the exact same model (9:46) If you want to automate the MLM game on the Internet, learn affiliate marketing (11:03) Giving away bonuses around what the MLM’s product user may struggle with (12:56) Old-school MLM promotion methods: Automation makes a huge difference (14:21) Most of them just don't know how to use the Internet’s leverage power (17:02) Understand what you do control and what you don't (21:50) --- Additional Resources: https://SecretMLMHacks.com/live --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

In this episode, I talk about how when I first got started with MLM, I was extremely reluctant to even join a company. Money was tight for my wife and me. It really started challenging my manhood and my marriage. This is the story of my struggles and why I decided to give up on MLM for a while. I was in college, while she had already graduated. I really didn't have time to be in a job. In fact, we were living on student loans.  I started looking for opportunities to make some extra cash. I started trying businesses and launching stuff. I was doing all kinds of stuff and nothing really seemed to be working. I remember I was staying up super late, getting up really early and studying and then doing stuff.  And then, one day, a buddy from college called. He went: “Hey man, I got this guy. He's on the line right now. He's going to help us make a bunch of money. I don't quite know how it works. You've got to talk to him.” He called, I answered and as soon as he started talking, I was like: “Why do you want me to pay a little bit of money in order to join this thing?” I was like: “Shouldn't I just be able to do it?” And I started fighting with him on it. And I was like: “No, I'm not doing this. Is this one of those MLM pyramid things?” That's what I asked him.  I was mad that my buddy did that. I hung up and I was like: “Absolutely not. Don't ask me to do that again.” That's what I said to his upline. I ended up telling my buddy: “You know what dude, I'll do it for you. I’ll join. I'll jump on in.” And I joined his downline. I drove down to meet the guy that I had just kind of chewed out on the phone, which was a little awkward. So we started writing down this big list of people in my phone directory and he didn't let me leave until we called. I called everybody in my phone. I did. I reached out to so many people and I went hard, and people were like “No, no, no.” And it got really, really awkward. Probably after a few weeks of running really hard at this, I realized that there might be another way to this.  I got so frustrated that I kind of gave it up. I was like: “I am done with MLM. I am done with that word ‘marketing’. I do not want to be a part of this anymore.” Stay tuned to find out as to what brought about the turnaround. Key Takeaways: My first big experience in the MLM space didn't go well (3:12) Fast forward a couple of years, I was hired by the ClickFunnels CEO (9:23) Russell Brunson was playing the game differently than I had been taught (11:24) I decided to start putting up some recruiting funnels; I started learning how to attract people already interested in joining MLM (12:04) I realized I didn't have a strong enough filter on who I was trying to get into my downline (12:22) There are millions of people out there who are begging to find another cool opportunity because they made their last one work (13:20) When I started realizing that I needed to be strict about who I was trying to attract, the whole game started changing (13:40) Three ways to grow a downline: Get more customers. Increase the amount of spending. Increase the frequency that they buy (15:08) --- Additional Resources: https://SecretMLMHacks.com/live --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

When you sell a product to somebody, that's half the battle. It's a completely different thing to get them to use the product. Well, there’s a danger if your customers don't actually use the product. If they don't use the product, it means you don't get any testimonials because you're not getting any success stories. People think that it doesn't do everything that you thought it would. They even start to wonder why they're paying you. People don't think it could do everything that you say it does because they're not using it, so they don't get success with it. So it's one thing, like I said, for you to sell the product, and that's completely another thing for them to actually go use it.  And because of that, onboarding systems are the best way. So when you're going out and about and you're actually selling the product, the easiest thing for you to go and do is to learn how to onboard people, not just sell them. For any product that I sell, there is a written-out onboarding system as well as a written-out usage system. You’ve got to encourage people to actually use the thing that they're buying. One of the biggest ways a lot of MLMs have grown is by combining the power of their sales and onboarding systems. Stay tuned as I walk you through how onboarding goes on to fuel product sales and recruiting. Key Takeaways: A challenging aspect of any business: Getting people to use the product they buy (1:47) Having a unique standalone system around selling any product, not just recruiting (4:09) It's common for new people in any MLM to freak out over the sale (4:44) How ClickFunnels encourages you to use their software with a challenge (6:14) Make sure whatever it is that you sold also comes with an instruction manual (8:27) A bite-size, day-by-day challenge or some other sequence for the onboarding (8:48) These bite-size things increase the consumption of the product… (9:48) As new customers take these tiny steps, it triggers those feel-good hormones (11:04) --- Additional Resources: https://ChatbotsForMLM.com --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

The Internet is powerful. Well, I actually believe the Internet is a little bit of a distraction until you understand what marketing actually is. Otherwise, we fall into these fallacies that posting on Facebook is marketing. No, that's posting on Facebook, right? That is not marketing.  I'm a little bit obsessed with going backward in history and finding these really cool stories of marketing. And then we add on the power of the Internet, the automation of the Internet. And the game gets really fun from there. In this episode, I’ll be sharing with you a couple of stories from old times simply to illustrate the point that MLM today is very simple - You need to get good at causing noise and because of the Internet, it's very easy to do that today.  You’ve got to understand that the whole goal here is for you to create these small little instruments that create noise in your direction. I'm still auto recruiting every day. People are joining my downline fast because of the systems I'm teaching to build inside this program.  In fact, my podcast “Secret MLM Hacks Radio” is a marketing tool. As I toss episodes out there, I get people coming in and saying: “I would like to learn a little bit more about that.” It's noise in my direction. I'll put little freebies out there and it's noise in my direction. To know more about how the Internet has made the game easy and simple, stay tuned. Key Takeaways: Creating noise before the internet (1:17) Freebies have always been a big deal - A story from the time when pennies were made of a material that was actually worth something (4:14) We've spent a quarter-million dollars in ads for Secret MLM Hacks (8:14) Creating a freebie that attracts the right kind of person coming on in (9:21) Turning on Facebook ads can be part of a campaign, but it's not a campaign (10:03) Doing a summit around MLM (11:17) The biggest ways MLMs go from zero to a billion dollars (11:34) Creating small front end, easy information-based things (12:50) Pulling out those people who are interested in that thing, and then you pitch them (13:53) Don't try to be distribution; try to create and tap into existing distribution channels (14:49) I'm not even the one pitching them at all… (16:58) They buy because we are good at causing noise around the product, not because of the product (19:50) What can I say that will create noise in my direction and will channel the noise in my direction (19:55) One small funnel around a little tiny front end, and then just do it again and again (21:16) --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

Just because someone has the money and a heartbeat, doesn't mean you should sell to them. Let me tell you why, in this episode.   Well, when I have no criteria on the kind of person I want to bring into my downline or sell my product to, I have to be very good at varying levels of education.    And when I go and I sell somebody who's already been in an MLM, that means I don't have to go and answer questions such as - Is this a pyramid scheme? How does this work? What is a downline? What is a comp plan? What I'm saying here is that when you start figuring out who you actually want to be in your downline, get strict. That way, you're actually making it easier for you to sell and the path to success with you smoother for those people.   At one point in my MLM career, I realized that I had not put enough filters into who I was trying to recruit and because of that, I was getting anybody who had the money. That is no way to sell anyone into anything. Money is not supposed to be the only criterion. What I then started doing was I started putting more criteria in and it made my success rate go up, because I suddenly stopped getting people who had never done anything in their life, ever.    And because of that, I could get more specific in the training and thus, they could go further, faster. Hence, my success rate shot up. Stay tuned to know more.   Key Takeaways   When I left my job, I started selling to anybody who was in MLM - that was good (2:44) Going after people who are already marketers is not harder than any other sale (6:34) The way I bring somebody in usually determines what they will do afterwards (7:02) Figure out your criteria of who you want and what they already know (8:31) Get into a situation where it’s like your golf ball is an inch away from the hole… (11:51) What I look for is markets who are educating my market for me (12:19)   ---   Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.   And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

I'm very excited to be here today and introduce a guest and one of my good friends.   We're actually partnering in a product that you might not know about.   I thought it'd be cool to bring the genius behind the product itself on the show and tell you guys about it and why it's been so awesome.   My guest today is one of the most sought after Chatbot builders that I know of.   Even amongst the ClickFunnels inner circle, Nico is one that is consistently mentioned and pointed back to.   Being able to have him on the show is a real treat.   Without further ado, everybody please welcome Mister Nico Moreno.   CHATBOTS FOR MLM WITH NICO MORENO   How are you doing, man?   Nico Moreno: Oh, I'm doing great, Steve. Thanks so much for having me.   It's a pleasure to be here. I’m really honored and excited.   Steve Larsen: This is awesome. Thanks for taking the time.   Nico Moreno: Yeah, absolutely.   Steve: I can't remember how it was we got connected…   Nico Moreno: I remember, I think…   Steve: Do you? Okay. You can tell the story. [chuckle]   Nico Moreno: Well, I remember the first time we talked... The first time we spoke in person.   It was at Funnel Hacking Live two years ago in Dallas.   Steve: Yeah.   Nico Moreno: I signed up for the FHAT event and I was asking you about it.   I was like, "I don't know if this is right for me."   And you were like, "Oh well, here's all the things to consider."   That was the first time we spoke in person. Other than that, I'm not sure if we were connected before or after on Facebook…   Steve: Yeah. I started thinking about ways I could use Chatbots for MLM and webinars… Things like that on the internet, and more things in the MLM space.   I can't even remember who it was, but somebody in Russel's inner circle that was like, "Oh my gosh, you have got to see this guy. His name's Nico."   And I started looking through your stuff, and I was like, "This guy is as psycho about Chatbots for MLM as I am about funnels, and I love that."   I was like, "I need to get connected with this 'cause it's so crazy."   I don't remember how it happened…. But I reached out and you said YES!   THE MOST SOUGHT AFTER CHATBOTS FOR MLM   For anyone who doesn't know… Nico is one of the MOST sought after Chatbot builders.   He created really cool Chatbot sequences for the MLM space, specifically for our purposes.   If somebody wants a sample of your product or they want to get on the phone with you, it guides them.   It lets them control the conversation rather than you trying to sell them.   How did you get started building chatbots?   Nico Moreno: It's an interesting story…   One-and-a-half - two years ago I saw that it was possible to add a Messenger Chatbot to a Facebook ad and I was like, "Oh, that's new. Okay, I'll just try it out."   So I tried it out and it worked pretty well for an ad. I got some decent results.   Then I started playing around with this software, ManyChat, which is the software that I use to build Chatbots for MLM. From there, I was like, "Hey, you know what? These worked pretty well for my ads, I wonder if there's a way to get people to sign up for my webinar."   I've had a bunch of different Facebook groups throughout the years. But at that point, I had a decent sized Facebook group. I was like, "Hey, what if I invited people to a webinar but I had them register by clicking on my Chatbot link instead of with email?"   TESTING CHATBOTS FOR A WEBINAR   So I tested that… And it was partly because I was lazy.   I didn't wanna set up the email sequence and I also wanted to experiment and see if it worked.   So I got my Chatbot link all ready and I was like, "Hey guys, I'm doing a live webinar this Thursday. If you want to attend, click on the Chatbot link and get signed up."   The results were INCREDIBLE.   I can't remember the exact number… But I wanna say I had a 50%-60% show-up rate.   Steve: WOW.   Nico Moreno: For my LIVE webinar, which is...   Steve: That's NOT normal.   Nico Moreno: I didn't set up any emails for the webinar and I was getting 90%+ open rates on the Chatbot messages too.   Steve: 90%?   Nico Moreno: Yeah. Some were even close to 100%. It was crazy   Steve: That's higher than a text message to a friend.   Nico Moreno: That's so true. Sometimes you just don't respond to your friends… But people respond to Chatbots.   That was the first time I really got into them. I was like, "There's something really special here. I know that all my friends in the Funnel Hacker community and ClickFunnels community do webinars too. They need to know about this."   USING CHATBOTS FOR YOUR WEBINAR   As you probably know the typical show-up rate for a webinar is in the 20%-30% range.   Steve: Yeah, if it's super good you’ll get 20%-25%.   Nico Moreno: So when I got 40%-50% from using that little Chatbot, I was like, "Holy crap. This is something that all my friends need to know about."   Then I started talking about it and showing people what I had done for that webinar to get so many people showing up.   A big part of your webinar strategy is the actual follow-up sequence after the webinar. Because I had such an incredible open rate on the Chatbot messages, I noticed people were buying more of the offer through the follow-up sequence.   It was pretty cool. That's how I got into building Chatbots and helping other people with Chatbots for MLM.   I just did it for myself and then I realized, "Wow, there is something really special here." And then I started sharing it with other people.   Steve: What you were doing is NOT normal.   Nico Moreno: It's so unintuitive.   But at the same time, once you see it in action and once you see it behind the scenes in your ManyChat account, you're like, "Oh okay, it makes sense."   CHATBOTS FOR MLM ARE BETTER THAN EMAIL   It's the same overall strategy and psychology as an email sequence for webinar registrations.   But it's that much BETTER because it's personalized. It lets the prospect or the lead engage with your Bot in a one-on-one way.   And it's in real-time.   It feels like a real-time conversation. It's like webinars on steroids.   Everybody's already on Facebook.   Another cool thing is the ease of transitioning people over from a Facebook ad to Facebook Messenger. It just pops up right into their Messenger inbox.   A Facebook ad shows up in the newsfeed, then they click on the link, and then it pops up in a whole new tab.   THEN you're getting people to enter their email address. This way is sooo much more seamless, and you keep people on the platform that they're already on.   It's really, really powerful.   Steve: Yeah that's powerful. You don’t have to move people to other places. By keeping them in the same place, you're gonna decrease that funnel friction.   Nico Moreno: Totally.   CREATING YOUR FIRST CHATBOTS FOR MLM   Steve: You and I were chatting before we turned the recorder on… And you were mentioning how one of the BIGGEST false beliefs people have is that "It's technical, it's scary, it's something brand new. I gotta learn how to code."   While you and I both know, it's NOT super technical.   What should somebody be thinking about when they create a Chatbot for the first time?   Nico Moreno: I'm glad that you brought that up because the #1 question I get in my Facebook group is, "Where do I get started?"   They just feel so overwhelmed. They're like, "It's so technical. I don't know what to do. Please just help me get started."   THE MANYCHAT CHATBOT   The number one thing to realize is the software that I use and that I recommend to absolutely everyone, it's called ManyChat. That software does 95% of the heavy lifting.   There's NO coding.   When you use that software, there's ZERO coding. It's   all drag and drop.   It's kind of like ClickFunnels but for Bots.   Of course, there's the strategy and the psychology and the marketing behind it… But as far as the tech stuff, the software does all of the hard work for you.   There's NO coding. NOTHING technical.   The only thing you have to do is add in the copy and edit in the actual words.   You can add some emojis and make it fun.   It's super easy and it's super user-friendly. If you give yourself five minutes… You’ll be able to figure it out.   Steve: A whole five minutes?   Nico Moreno: It's really not hard.   The only hard part is getting yourself to login into ManyChat, I promise.   Steve: Their Pro Plan is $10 or something, isn't it? It's super cheap.   Nico Moreno: Yeah. I always recommend that people get the Pro Plan. It's only $10 per month.   Super affordable and absolutely worth it with some of the cool things that you can do.   It's unbelievable.   USING A CHATBOT FOR ANYTHING   Steve: What's some of the easiest ways someone could still use a Chatbot for MLM without having a full-blown webinar?   Nico Moreno: There's a ton of different ways.   If you have an e-commerce store, you can actually sell certain types of products. Facebook is a little bit strict about the types of products so you gotta read the articles and just be aware.   You can sell products through Messenger and accept payments through a Messenger Bot.   If you're in the e-commerce space, definitely check that out.   Probably the most relevant thing right here today is, you can get people on board with your MLM opportunity. Whether it's a product or a business opportunity.   Steve and I were working on something a while back that allows MLMers to get people into their Chatbot and into their world.   It works like a traffic light, guiding people to take the next steps. It really takes care of that whole prospecting process for you.   It'll send them to the right links and the right pages if they want a free sample of something.   Or it can also guide them to take the steps if they wanna book a phone call with you.   So it really can automate the whole front end process of any online business. For example:   Coaching Consulting Digital products   It's sooo versatile and sooo powerful.   I'm on a mission to get people to realize what a big opportunity they have right underneath their noses.   CHATBOTS FOR MLM   Steve: You’re talking about a product called Chatbots For MLM.   If you guys go to chatbotsformlm.com, you can find out more about that.   In this industry, it's not always fun to go out and cold approach people.   Instead, Nico has it up in such a way that when people come to you on Facebook, you can very softly pitch your people and start steering them to the places that they would choose to go without you having to say anything.   Nico Moreno: Totally.   THREE STEPS TO A SUCCESSFUL CHATBOT   Steve: What's the easiest way for someone to get started with this?   Should somebody start by selling a product, or generating the phone call? Are there patterns you've seen that cause success the fastest?   Nico Moreno: Of course, it's gonna depend on what your offer or product is.   I would say if you need to have a phone call in order to sell your product, that's gonna be different than just having a ‘Buy Now’ button.   But the general strategy that works with Chatbots for MLM is to get people into your Chatbot.   STEP 1: Get people opted into your Chatbot with an enticing, free lead magnet. It’s a similar strategy that you would use for any sales funnel.   STEP 2:Once they opt-in, you can deliver that lead magnet through the Chatbot, just like you would with any email provider.   STEP 3: Quickly follow up with another message that will only send after they've received a lead magnet. You can say, "Hey, I've got this other way that I can help you even more. Are you interested to hear about it?"   And you can have a ‘Yes’ or a ‘No’ button. That's really cool because if they say ‘Yes’ they're basically giving you permission to tell them more about your product or offer.   If they say ‘No’, then they don't feel like they're getting spammed.   Steve: Yeah. They're choosing that.   Nico Moreno: Yeah, totally. That's why it's so powerful. With email, they're gonna get it whether they want it or not.   WHY SHOULD YOU USE CHATBOTS FOR MLM?   Steve: If you’ve been reading this blog for a while, you know I talk about the three levers you can pull in this space. The things that you actually have control over.   You don't own anything in MLM. You own nothing.   So you have three options:   #1: I can upgrade the person I'm speaking with. The WHO.   #2: I can upgrade HOW I approach them in my script and in my offer to them when they join me.   #3: The third thing I have control over is the actual onboarding process and everything I do to train them.   What's so powerful about what Nico has created is that you get to hit the first two with just a Chatbot.   You're not even doing anything.   You're upgrading the WHO because they want it, instead of begging them.   And you're upgrading HOW you approach that person and setting the stage before you ever try to go recruit somebody or sell them your product.   That's so powerful, and it's automated. It's ridiculous.   Nico Moreno: When you're doing this in person, there's a limit to how many people you can talk to per day without losing your mind.   But the Chatbot can do it for as many leads as you have coming in. The Chatbot can handle it all around the clock.   You never miss an opportunity.   CHATBOT EXPERT NICO MORENO   Steve: Where can people learn more about you and hook up with you?   Let's say someone wants to hire you to do this for them. Where should they reach out?   Nico Moreno: The best place to get in touch with me is Facebook.   Another good place to reach out to me is nicomoreno.org.   Also nicomoreno.org/chatbots. I'm gonna have all my Chatbot related stuff there. This is actually a secret page that’s not gonna be available to the public.   It's only gonna be for special opportunities, like this audience.   Steve: nicomoreno.org/chatbots.   Thanks for taking the time and sharing some of your wisdom here. It's been awesome.   Nico Moreno: I appreciate it. I'm always happy to share with your audience and always happy to work with you.   All you gotta do is just commit five minutes and you'll be golden.   LEARN HOW TO USE CHATBOTS FOR MLM   Steve: Alright, here's the deal…   Every business thrives on cash flow and leads. And without cash flow and leads the business dies, right?   Hear me clearly, MLM is no different.   You own a position in a business, which means you need a system in place for cash flow and leads to come to you in your down line.   This is why I have Chatbots for MLM on Facebook pitching people who are talking to me on the internet.   You may have heard of Chatbots For MLM before. It lets you: Qualify multiple leads at once Soft pitch people that you thought weren't interested Bring in a massive amount of leads of people that have been sitting right under your nose the whole time   Go to chatbotsformlm.com to get your pre-built chatbot template now.   Inside you'll get a selling template. You're also gonna get a scheduler template, you also get a pre-built lead-gen template.   Every minute that goes by is another minute that your chatbot could be softly auto-pitching your everyday conversations on Facebook.   Just go to chatbotsformlm.com to get your pre-built chatbot templates now.

Today I wanna talk to you about why they didn’t buy your product…    I'm excited about today's episode. I just got off a webinar and I've done this webinar three-ish times now.    Two of those times have been in the last few days… Come to think of it, it’s probably my fourth time doing it.    But what's interesting about it is… When you do a pitch over and over and over again, you start to notice things that make it more or less effective.    So I’ve been able to see what things make this pitch MORE effective.    And I've been changing things like crazy over the last four tries.    When I did the webinar two days ago, we generated $10,000. I wouldn’t be shocked if this next one does $30 or $40 grand.    KNOWING WHY THEY DIDN’T BUY YOUR PRODUCT   One of the keys to understanding why they didn’t buy your product is knowing how frequently you’re pitching.    Some people like, "Well, my pitch is not amazing" Because they've only done their MLM pitch twice… It doesn't quite work like that.    You need to be doing A LOT of these.    VOLUME MATTERS!    … Especially when it comes to pitching. You get better at it the more you do it.    That’s just ONE lesson I wanted to toss your way today.    But I have an even BIGGER one for you ;)    So let me tell you another story (you know I'm obsessed with old school marketing stories)...    Whether you’re:     Listening   Watching   Reading    To this right now… You may have seen the movie The Greatest Showman.    That was a good movie.    The Greatest Showman is about P.T. Barnum's life. The issue is that the movie is that it’s largely made up.    It's a great movie. I still recommend watching it if you've never seen it.    But Hollywood portrays P.T. Barnum as being this young father trying to provide for a young family by buying a circus.    #TotallyMadeUp   The Circus was his retirement project much later on in life.   What P.T. Barnum was really known for (and what his entire career was based around) was his museum.    Tons of people came to his museum. It was a Museum of random and rare artifacts.    So the name of the game for Barnum was… “How can I get people to physically show up to my museum on a consistent basis?”    One of the strategies that Barnum used to get more people to come to his museum is actually shown in the movie.    THE JENNY LIND CAMPAIGN   In the movie, Greatest Showman, P.T. Barnum meets a lady named Jenny Lind.    Jenny Lind is this AMAZING, famous opera singer from Europe. She has a massive following.    Everyone in Europe is like, "Oh my gosh, I love Jenny Lind. Jenny Lind is incredible."   So P.T. Barnum has an idea, "Let's bring her to America… And maybe she'll help me fill my museum."    And so that's exactly what he does.   He reaches out to Jenny Lind and says, "Hey, would you come over to America and sing your amazing opera songs over in there?"    They don’t show this part in the movie.    P.T. Barnum is walking down the street and he starts talking to people about the fact that he's bringing the famous European opera singer, Jenny Lind, to America.    But no one knows who she is…    He finally gets to a doorman who opens the door for him and he goes, "I'm bringing Jenny Lind to America."    And the doorman goes, "Who's Jenny Lind?"    And Barnum freaks out!   He’s gone into DEBT just to bring Lind to America and he realizes that nobody knows who she is.    P.T. BARNUM’S CAMPAIGN   So what does Barnum do? He has to do is create a STORY… A campaign around Lind so that people know who she is when he brings her to America.   Barnum hires 46 reporters. Those 46 reporters start feeding the media stories about Jenny Lind. Stories are about Jenny Lind's:   Likes   Dislikes   What she loves   Her personal opinions on social matters   … They create an entire character around Jenny Lind in the press and she's not even there yet.    It’s all for the purpose of educating the media on who she is.    Barnum even goes so far as to have Jenny give a farewell speech in Europe so that he can make another story about her in the American press.    Barnum had also created so Jenny Lind swag:    Clothing   Bakery items   … This was a big deal.    By the time Lind showed up… There were 30,000 people waiting for her at the docks.   WHY DOES A CAMPAIGN DIE?     Now… This is where the story gets interesting.    20,000 people follow her to her hotel.    There's so much buzz!    P.T. Barnum keeps selling out all these stages. "Come hear the amazing Jenny Lind sing."    He had all these AMAZING campaigns and they're making so much money. It's awesome.    But Jenny Lind gets a little bit greedy.    She believes that it's her voice that's getting all these people to come see her. So she does one fateful thing.    She talks to P.T. Barnum and says, "Barnum, I'm gonna go out on my own. I'm going to fill stages and stadiums on my own. I don't need you."    And she left.   She thought that her voice was the reason that people followed her. But what happened was, she went off on her own and couldn't fill a single auditorium.    Time, after time, after time, she tried to fill these auditoriums, and NOBODY came.    Some people would come… But not enough to sustain it. Eventually, it all died because there wasn’t any BUZZ anymore.    P.T. Barnum wasn’t saying anything because he's no longer part of the action.    This is very fascinating… Because Lind ended up leaving.    Her business had dropped sooo fast. Not that much earlier, 30,000 people greeted her on the docks as she comes in… But almost nobody noticed when she got back on the ship and ent back to Europe.   DO YOU KNOW WHY THEY DIDN’T BUY YOUR PRODUCT?    QUESTION: Why do I tell you the story?    ANSWER: Not just because this is an amazing, very fascinating and powerful story.    What you have to understand is that MOST people in MLM do the same thing. "My product is the reason that people are showing up."   No, it's not.   Why they didn’t buy your product has NOTHING to do with the product itself.    When you hear your corporate headquarter say something like, "The product is so good, all you have to do is get it in front of people."    That is the BIGGEST pile of steaming crap I have ever heard in my life!   The first time I heard that I wanted to hit somebody.    Products DON’T sell like that.     Jenny Lind was an amazing opera singer. One of the most famous opera singers in all of the world at the time. She was huge.    P.T. Barnum made her huge.    Lind thought she was the product and that people wanted to see her.    But what did she forget to do?    She didn't do any campaigns   There were no sales messages   She didn't feed the press anything   … She literally stopped marketing.    *THAT* is why her business died.   This is one of the most powerful lessons I can teach you.    DO YOU WANNA KNOW WHY THEY DIDN’T BUY YOUR PRODUCT?   This is the reason why people can't sell their stuff AND the reason why they didn’t buy your product.    People are like, "Well, I can't use the Internet to sell my product." [chuckle]    Neither could P.T. Barnum! There are A LOT of other ways.    Most of the time, MLM’s say you can’t use the internet as a scare tactic.    ANYONE can use the internet… Just don't say your MLM's name.    You can still generate leads. That's what I do all the time.    Then I sell products on the back end and it works great.    Today, someone automatically joined my downline. Someone I’ve NEVER…    1. Met 2. Seen before 3. Pitched 4. Talked to   And that’s what I help a lot of people do. I automate HUGE portions of their business.   And I automated me automating it!   The internet sooo powerful, it's ridiculous.   I KNOW WHY THEY DIDN’T BUY YOUR PRODUCT   What I want you to understand, and what I want you to take away from this whole episode is knowing why they didn’t buy your product.    I want you to look at your MLM's products, whether it's physical, digital, whatever it might be.    If you're like "I'm selling a service, not a product." That's STILL a product!    Whatever your offer is, look at it, and ask yourself, “Am I relying on the product to sell itself?”    Understand that this game DOES NOT work very well for an individual who has no idea how to:     Sell   Create campaigns   Create products   Generate a buzz like P.T. Barnum did for Jenny Lind   Your product is NOT why anybody buys. Why they didn’t buy your product comes down to the sales message. They buy because of the campaign.    The offer is what fulfills the promise that your sales message made.    When you understand the role of the offer and the sales message, MLM gets really easy.    MLM CAMPAIGN LESSONS   There are FOUR lessons I want you to take away from this.    #1 Stop relying on your product to sell itself.    #2 Create a campaign for your product.   #3 Perfect your sales messages and get good at telling them to people.    #4 Create noise around your product. Generate a positive buzz just like Barnum did.    REMEMBER: A campaign is nothing more than orchestrated noise. It’s exactly like what P.T. Barnum was doing with the news reporters.    He's built up all this pressure by using the newspaper to tell everyone when Jenny Lind was coming.    QUESTION: What does that do?    ANSWER: It gets people to show up on that date.   It’s no different because the internet exists today. Most of the time, the people who think it’s different, don't sell anything. THAT’S why they didn’t buy your product.    One of my favorite things to do is look back in history and see some of the ways people were forced to sell before the internet existed.    If you can understand the patterns they used to generate a buzz, and then add the internet… The internet stops being a distraction.   WHAT DO I LOOK FOR IN A CAMPAIGN?    I want you to be able to sit back and say,  "The reason I’m not selling the way I want is that I've never planned a sales message or a campaign with intent."   Someone who once interviewed me asked, "Stephen, what should people consider when they start trying to find an MLM to join?"    And I was like, "Man, I don't even think about the product that much. As long as it's good, does what it says, the company is ethical and moral, who cares what it is?"    Yes, I want it to:   Be amazing   Deliver on what they say    And I want the company to over-deliver and have a serving culture    But besides that, I'm looking to see if it’s…    Campaign-able   Marketable   Can I create noise around it   … Who cares how good it is if I can't sell it?    Anyway, if you enjoyed this and you wanna learn how to do those kinds of things, go to secretmlmhacks.com and grab the course. I would love to have you in it.    We’re creating a really cool thing for you soon. It's not done yet… But we have spent over a quarter-million dollars in Facebook ads to generate leads for the MLM that I'm in, profitably.    We put a dollar in and we get three to five back out… Which is crazy. All the stuff that I do has almost made a million bucks and then we spent a quarter-million generating that.    We’ve decided to make a book about all the MLM ads that we've run on Facebook so we can show you why they work, how we’re able to run them, why Facebook didn't shut me down, and why my MLM didn't shut me down.    It's gonna be called MLMadsthatwon.com.    WHY THEY DIDN’T BUY YOUR PRODUCT   I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.    There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.    Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.    Again that’s secretmlmhacks.com.

I thought it'd be kind of fun to teach you about turning your product into an offer and how you can make a cool offer out of your MLMs product. First of all, if you wanna see me riding a bike and doing a podcast episode at the same time, head on over to YouTube and watch this episode ;) https://youtu.be/dFaFYxx1cVg I've had a ton of fun in the last two months. For some reason, I've been diving deep on some of these old-school marketers and the ways they used to make money WITHOUT something like the internet. I think the internet is AMAZING… But I also think it's a distraction. If you can… Remove the internet Learn what the old school guys had to do See the patterns that they went through to sell … THEN you can add the internet back into the equation! Once you’ve done that, the internet is POWERFUL. But before that, it's a distraction. We will rely too much on the distribution of the internet and use it in weird ways that aren't actually that helpful to us…. Because we don't know what to do without it. BEFORE WE START TALKING ABOUT TURNING YOUR PRODUCT INTO AN OFFER I grew up in Denver, Colorado, and I love Colorado. Colorado's amazing. I grew up in Littleton, and I'm the oldest of six kids. My parents are amazing. They were our parents FIRST before becoming our friends, which I appreciate a lot, and I'm trying to do that for my own kids. When I was like 15-years-old, several of my friends died in a car accident which made me not wanna drive or get a license. I didn't start driving until a lot later on. And my parents were being parents and they said, "Hey, we want you to go get your Eagle Scout before we'll let you drive." And I was like, "Oh well, that sucks” and for a little while, I fought it. I ended up getting my Eagle - which is great. Even though I didn’t drive, I still got around but I would ride my bike all over the place. I would bike so far! I put a lot of miles on my bike when I was in high school because I rode my bike everywhere before I got my drivers license. I went on a 10-mile bike ride the other day… And I did 20 miles the day before that. It's not that long I know, but it's not a mountain bike, so it's a lot harder. TURNING YOUR PRODUCT INTO AN OFFER I wanna talk to you about turning your product into an offer and take you back to the essence of offers. We’re also gonna look at what these old school marketers had to do to sell their products. When you realize what these guys had to do, you start to see these patterns all over the place. Then you can see how these mainstream products actually got into the marketplace. I might have told this story in the past but it’s one of my favorite stories about a man named Albert Lasker. Albert Lasker has been coined as the father of modern advertising. That’s a pretty, awesome title to have. Sunkist came to Lasker in the early 1900s and said, "Hey, we're Sunkist. We have oranges but people aren't eating enough oranges. For some reason this year, there's been an increase in orange production. Our trees are producing sooo many oranges that we're chopping our own trees down." They were literally cutting down their own trees because of the overproduction of oranges. So they want to Lasker and said, "Would you help us sell more oranges?" Lasker and his team sat back and started thinking about HOW they could increase orange consumption significantly. They came up with an idea... Which at the time, was an extremely thing. Instead of eating oranges… What if people drink the juice from the orange? No one was drinking orange juice. That was a foreign concept. He literally invented the concept! They found out that it would take two to three oranges to fill up a glass with orange juice. This is literally how orange juice came to be. It was not a thing until Albert Lasker made it up. LASKER’S ORANGE OFFER Lasker got his team together and they made this really cool campaign called "Drink an Orange." While they wanted to sell the oranges… That's NOT what they sold. Have you ever seen one of those orange press things where you chop the orange in half, take half of it and you squish it down on top of it? They created that and they called it the ORANGE EXTRACTOR. The offer that they created was “Buy the orange extractor and get a bundle of oranges for FREE." Let's think about this for a moment, 'cause this is really clever. QUESTION: What do people actually want to buy? ANSWER: The oranges. They took the sexiest part of the offer and they made it FREE! “Buy the orange extractor and get a bundle of oranges for FREE." That was the offer. Very sexy, very clever. Lasker helped save Sunkist. He's the reason orange juice came about, why Sunkist exists, and why we drink orange juice. TURNING YOUR MLM PRODUCT INTO AN OFFER QUESTION: Why am I saying at this and what does this have to do with MLM? THIS concept is what’s going to help you in turning your product into an offer! I want you to start thinking about what problems your customer has that you could solve with another product. So one of the easiest ways to sell MORE products is by turning your product into an offer and giving away something else with the sale of your product. I know what you’re thinking right now, "But my compliance won't like that." Find a freaking way to make it work! The principal is still the same and that's exactly what I do. When someone joins my downline, I tell them, "Hey, if you join my downline, I'll give you X, Y and Z that will help you get automated leads coming in to your business” P.S. It's super sexy. My MLM loves the concept and they're totally behind it. It's super awesome. I increase the value of joining my downline. That's all you're trying to do. Ask yourself, “How can I increase the value of the product that I sell?” It all comes back to turning your product into an offer. The easiest way to do that is to solve more problems for them. Start thinking about the problems that your product creates for your buyers. What problems are you giving your customers and how can you solve some of those follow-up issues? That’s all there is to turning your product into an offer. BOOM. I never tell you guys what MLM I'm in… (I think I might have let it slip once or twice) because I don't want you to think that I'm trying to pitch you. I'm trying to change the industry as a whole. HOW TO CREATE AN OFFER WITH YOUR PRODUCT We’re doing something right now that’s along these same lines as turning your product into an offer. I keep asking a specific question. Every time I ask the question, we create something else to solve problems. I sell a supplement… That's what my MLM is and that's why I talk about so many examples around that. But I've seen people use this concept for: Insurance MLMs Software MLMs … It doesn't matter what you sell, the product is irrelevant. QUESTION: What problems does my supplement cause for people once they buy it? They probably have the problem of… How much should I consume? When should I consume? Is there a time of day that works the best? Should I do it before workouts or after workouts? FOR EXAMPLE: One of the things you can do is create a guide around those things and then give it away for FREE. BOOM, you just solved more problems. You literally just created more value than the next person selling the exact same thing. Turning your product into an offer is one of the easiest ways to beat your competition. I've had some people tell me, "Stephen, there's so much competition." GOOD! That means the market has voted and likes your thing. You WANT competition. Over-saturation is a blessing NOT a hindrance. Just figure out what you can do to solve more problems than the next person. Your product doesn't sell itself… But it will be easier for people to buy because there's so much value behind it. That’s all there is to turning your product into an offer. Think as Albert Lasker did. He asked, "How can we drastically increase orange production?” And you need to ask, “How can I drastically increase my MLM product sales?" TURNING YOUR PRODUCT INTO AN OFFER IS EASY One of the best things I think you can do (and what I'm doing right now) is to write down problems that I know my community is experiencing. I don't try to solve everything because that'll kill you. But I do list out the problems that would be the most valuable to create a solution for. Then I list out problems and solutions that would be the most lucrative for me to sell. You get compensated in this life in direct proportion to the types of problems that you solve. There’s a huge difference between a problem and a valuable problem. That's why I LOVE free-market capitalism. If I go provide more value, I am gonna get paid more money. The exact same thing is true when it comes to turning your product into an offer in MLM. Even though it's not yours, you can still give away things that'll help solve problems and help people have more success with your product. Go write those problems down. Start listing it through and ask yourself, "What problems does my product create that I can solve at almost no cost to me, but with massive value to them." That's the combo I'm looking for every time I sell something. I challenge you to list out the problems that you will solve and go make cool solutions/products that you can give away for FREE when someone buys through you. That's exactly how I do it and most people who are serious in this business do the exact same thing too. LEARN HOW TO TURN YOUR PRODUCT INTO AN OFFER I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM. If you want to do the same for yourself, head over to secretmlmhacks.com. Again that’s secretmlmhacks.com.

Today I wanna teach you guys HOW to launch an MLM product.   I'm actually really excited to teach you how to launch an MLM product. A lot of research and time has gone into planning and putting this together.    I wanna do a couple of things here...   First of all, I want to bring attention to and help you think about how Hollywood launches a movie.    Now think about this with me for a moment.    There are really cool movies that are coming out soon, and I LOVE going to movie theaters! I love...    The experience   When you walk in the light is a little bit dim, which makes the pupils dilate a little bit more (they do that and restaurants also)   The ambiance    There's a lot to it!   I'm actually a theme park junky as well. I'm not gonna lie... I love Disney.    I'm that guy that would totally go on rides by myself because I love the experience of it.    I love that before you even get on a ride they start pre-framing you for this big build-up.    HOW DOES HOLLYWOOD LAUNCH A MOVIE?   Right now you’re probably thinking, "What does that to have to do with what you're talking about?"    Just think about this with me for just a moment.    The way Hollywood launches a movie uses very much the same kind of methods.    They both use:    Anticipation   Build-up   Hollywood is always putting out small minute-long previews a year before the film comes out.   They probably don't even have the movie done… But they're saying, "Hey here's when it's coming out".   Sometimes it'll just be something as simple as the title.    They did this with one of the most recent Star Wars movies. They did a trailer six months ahead of time and all it did was play the iconic Star Wars music with the title and date overlayed.   And the crowd went ballistic!    I was like, "Oh my gosh, that's awesome."    There was NO story, it didn't say anything!    Now I want you to think about this a moment…    WHY is this such a powerful and impactful thing? What happened six months later?    They release a little bit of a story, usually about the protagonist.    They tell a little bit of background and they add a little bit of conflict in.    None of us like conflict but can you imagine how boring life would be if there wasn't any?    We do want a little bit of drama in our lives, whether or not you're willing to admit it ;)   If everything was easy 24/7   There were no challenges   No trials, nothing in our life   The salt of life would be gone.    THE KEY TO LAUNCHING A PRODUCT   Think about this with me for a moment…    Three months later and they release another preview.    Every single preview up until then has been giving you a specific date (or at least season if it's like a year out), "It's coming out on this day at this time".   **This is very very key to understand.**   They build up pressure and they build up pressure and they build up pressure up until the specific day…    THEN they'll start releasing:   Pre-booked tickets   Specific experiences that you can have with the movie   Now when the day of the actual movie comes up there's a HUGE amount of pressure that's built on a specific day in time like, "BOOM".    As a society, even if you're not a huge movie-goer there's a big percentage of people who have been educated on what the movie is and what it's gonna be about.    There's open loops like crazy, so there's a lot of curiosity and everyone's like, "I gotta go on that day" right?    But before that comes up… They're gonna get the actors to go and hang out on night shows. They're gonna go on:   Jimmy Fallon's Show   The Tonight Show   Today Show   … They're building up pressure for this thing and at the end of each of those shows, they're like, "Make sure you go see the show coming out this day, back to you guys".   If you look at what's happening, they're orchestrating this incredible event. Not at a certain location, not at one spot, but they're orchestrating an event… They're orchestrating NOISE.    And that's what campaigns are, they're building a campaign.   THE POWER OF A BOX OFFICE LAUNCH   Now, all of this pressure gets built up and it pushes towards this specific day and then "BAM", box office weekend happens.    They make so much money on the initial weekend that the movie's open, that there's usually not that much money left...    I mean there's a lot of money, but nothing like that huge initial burst, "BOOM!"    That huge initial burst pays for…   Not just the crews   It pays for ALL the stuff   …  Then they just live on the cash flow that's gonna come from the remainder of that film's life.    THAT’S BIG.    Obviously, this is NOT a new concept… But think about that. Most brand new products that there's a lot of buzz around, they ALL follow that same pattern!   THESE GUYS KNEW HOW TO LAUNCH   Three of my favorite guys EVER are:   Albert Lasker   P.T. Barnum   Claude Hopkins   SIDE NOTE: Have you seen the movie "The Greatest Showman"?    That movie is largely made up… He started the circus as his retirement project NOT to take care of his young family. Hollywood completely made that up.    Here’s some facts about P.T. Barnum:   Most of P.T. Barnum's career was done around museums   P.T. Barnum was the first guy to bring an elephant to America (so he made a huge deal around that)   Anyway… These guys lived INCREDIBLE lives and they ALL understood the same principle of building a pressure.   Stick with me because this is very, very powerful and will help you understand HOW to launch an MLM product.    I KNOW one of the reasons why a lot of people don't do well in MLM is because they don't know what I'm talking about right here.    When P.T. Barnum first brought an elephant to America, he wanted to make a big deal about it. He wanted to make a huge deal about it.   THE P.T BARNUM STYLE LAUNCH   So how did P.T. Barnum launch this elephant to the world?   He was rich a rich dude. He's the second millionaire in America.    One of his houses on the outskirts of New York was right next to these busy train tracks that led into the center of New York.   When he brought this elephant to America, he decided to plow his fields with an elephant right next to the train tracks.    The funny thing is… They were not plowing ANYTHING. They were fake plowing! NOTHING was planted there!    But he continued to plow his field with an elephant next to that incredibly busy train track until over 60 reporters showed up and they ALL captured the story. These reporters ran the story all over the place.    Only once he felt he had got enough buzz around him and his museum… THEN he finally stopped fake plowing his field with an elephant and sold the elephant.   But that technique created a HUGE boost in revenue for his museum. He kept doing this over and over and over again, every single time he started selling something brand new.    This is a BIG lesson in HOW to launch an MLM product and I'm trying to help you understand it.    This is one of the reasons why people don't buy from MLM-ers even though you have a great product… Because you don't understand the principle of a campaign.    Every time P.T. Barnum had a new product, he would create a campaign around the product.    HOW NOT TO LAUNCH AN MLM PRODUCT   Albert Lasker would do the exact same thing.    PT Barnum is famous for another campaign he did around a fake Mermaid that was "caught off the coast of Fiji". He created this whole ruse.   I'm not here to say whether or not that was good or bad… But the principle behind it is that whenever you have a product, you need to create a campaign.   Imagine if Hollywood spent $100 million dollars putting together a two-hour movie… And the first time you hear about it, is the day it goes to the movie theater.    QUESTION: How successful that would be?   ANSWER: Not very successful.    But most MLM-ers do that with their own MLMs product. What I'm trying to help you understand here is HOW to launch an MLM product. And to do that, you need to behave like a brand new MLM coming onto the market.    You need to build:   Anticipation   A campaign   All this pressure!    … It's orchestrated noise, it's orchestrated pressure.    You need to behave like a brand new MLM.    Right now you’re probably thinking, "But Stephen, my MLM's not brand new."    Yeah… But it might be new to all the people that you talk to about it.    There are TONS of MLMs out there I don't know about. TONS.   And I'm in this space with you!   You need to be building up noise and pressure and anticipation around the fact that there is this AMAZING thing coming out and, for a limited window of time, "box office weekend", you can participate in this great experience.   HOW TO LAUNCH AN MLM PRODUCT   It's not enough to…    Have a great product   Always let something be available   You need to take it off the market or say it's only available at this certain price/discount at this certain time.    When you do that, you're behaving like a brand new company entering the marketplace.    Creating buzz, creating a campaign, on a specific date, specific time, for a certain amount of time, a certain window… And then take it off.    I'm not saying to stop selling the product… But for new people that you're gonna acquire there's nothing wrong with opening up the window and saying, "Hey, the promo is only available for this amount of time. You can still buy it, but the promo's only available here.”   QUESTION: What do most MLMs do to their own distributors?    "Hey, there's a new flavor coming out… But it's only for this time."    This is a skill set that most MLMs know very well.    YOU’RE the distribution channel… They actually call you a distributor. YOU’RE the one that goes and buys it.    HOW TO LAUNCH AN MLM PRODUCT SUCCESSFULLY   What I need to understand and the point of this episode is that you can step back and say, "Oh my gosh, I've never behaved like a brand new business.”   You're technically a new company… But you DON’T enter the marketplace like a brand new company.    You gotta build up the pressure around that and then turn around and say, "Hey, only available for this time."   Remember what P.T. Barnum did with his elephant?    He found something SHOCKING - an elephant   He put it in front of distribution - a train.    You can build your own distribution channels, but it is waaay faster to hook into a distribution that already exists.   Find your train and start putting something out there and keep doing it until you feel like you've generated enough a BUZZ around the thing that you sell. This is big.    It's one of the reasons why most people don’t know how to launch an MLM product and they don't have any success with this stuff.    It's because they've never taken the time to sit back and actually orchestrate a campaign.    They don't behave like Hollywood releasing a movie.    Please, please behave like Hollywood releasing the movie.    You’ll find an insane amount of power will come in your pocket because most people don't know how to launch an MLM product with that one skill set.   A campaign is nothing more than orchestrated noise towards a specific date.   HOW TO LAUNCH AN MLM PRODUCT WITHOUT FACEBOOK   Facebook campaigns… That's NOT a campaign.     Facebook is destroying the term campaign, they're killing it.    A campaign is NOT an ad. It can be part of a campaign, but it's NOT a campaign.    It's like saying a tire is a car.   No, a tire is part of a car, but it's not the car.   It’s the same thing with Facebook ads… Paid advertising is not the only way to get traffic.    In fact, it's one of the weakest forms of it up until a certain point, and only then it becomes very powerful.   Think about the old school guys like P.T. Barnum, Clyde Hopkins, Albert Lasker.    These are the old-school marketers that changed the way we do a lot of stuff now. They didn't have all that tech… So how did they generate noise?    ANSWER: They were pros at creating buzz around a certain date and time with a certain message.    You've likely been given a script or message from your MLM   You probably have an awesome offer because your product is amazing    The reason why most people don't get paid in MLM for a while is that they don't know how to launch an MLM product and create campaigns.   HOW TO LAUNCH AN MLM PRODUCT STEVE LARSEN STYLE   What I would do is…     I would interview lots of people   Tell everybody that all the interviews are gonna be released on a certain date and time   Sell your product on the back of it   That’s almost guaranteed to generate a spike in sales.   The whole point of this episode is to help you understand why you need to behave like a new company entering the marketplace and how to launch an MLM product.    You can do it every quarter or every month, or however often you choose to do it.   Those spikes and sales is usually what cover my business expenses for quite some time… And then I live off of the cash flow.    This is a general business principle.    That's some gold nuggets right there.   LEARN HOW TO LAUNCH AN MLM PRODUCT   Probably the biggest question I get is: “Steve, how are you using the internet for your personal MLM today?”    To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in.    Facebook doesn't easily let you drive ads to MLM, and most MLMs won't even let you say their name on the internet, which is stupid.    Despite those and other forces, I am using the internet to grow my personal downline and sell products.    MLM is changing, and you're probably feeling that, right? It's why I created a little mini-course in a bundle… To show you HOW I'm doing this all today.    It's called The MLM Funnel and you can get it at themlmfunnel.com.    I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get.    He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link.    How evil of me.    When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team.    ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline.    If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now.    Again, just go to themlmfunnel.com and buy Russell Brunson's new book there, and I'll send you all those bonuses for free.

Today I want to address a VERY big question that people ask me…     "Is MLM saturated?"   There’s something I've started doing a lot in the evenings…     I just go for a 10 - 20-mile bike ride.    I also like to walk quite a bit so I can just listen to podcasts.    I'm studying    I'm thinking    Sometimes I'm just jamming out to music   … It's become my ME time.    I'm sure it won't always be in the evenings, but it has been for the past little bit… Especially while I've just done my big OfferMind.    So many of you guys came and it was AWESOME! About 650 people had a ticket and about 600 showed up (which is a pretty standard show-up rate for an event).   We did a good chunk in sales, and it's just been so much fun to work with all those new people.    I've really, really enjoyed it.    What's interesting is... Since then, I've needed some DECOMPRESS time.    At the time of recording this episode, I'm speaking at Carnegie Hall.    Martha Stewart is speaking   Michael Gerber is gonna be there   Dan Kennedy is gonna be there so long as his health is okay    ... This is nuts!    ANYWAYS: If you guys wanna change your life, listen to what I'm doing on this show. Go publish for ONE YEAR…  Come back to me in one year and you tell me if your financial life is not drastically different.   There is something magical about publishing.   **That's not the purpose of today's episode.**    THE GIFT OF MLM MARKET SATURATION   I wanna address a question that comes up frequently and you have likely have heard it if you've been in this space for more than six months.    I LOVE MLM.    I love it.    It's so, so, so fun.    One of my favorite things to do in MLM is to look at articles that other people have posted about why they think MLM is NOT okay.    And what you’ll find is... Most people who publish these articles are usually those who've been in it but DID NOT figure out how to have success and they feel jaded.    They feel, "Oh, everything's bad. For shame. For shame."    And they go write these terrible reviews…    That makes some people think, "Well, that just means MLM is bad."    No, no, no!    I've had NEGATIVE reviews. I've had TERRIBLE reviews.   There are always naysayers and it doesn't change just because it IS or IS NOT MLM, network marketing, direct sales, whatever you choose to call it.    There will always be Negative Nancies with Poopy Pants syndrome… That’s just how it is.    I believe it's a GIFT that people think MLM is saturated…    And I’m gonna tell you WHY.    It's NOT because it lowers competition…    THE TYPE OF MARKET I DON’T WANT   A little while ago, I had somebody reach out to me and say, "Steven, I would love to buy Secret MLM Hacks. How much money will you guarantee that I will make?"   And I was like, "What are you talking about?"    I don't know if I've told you this in the past but just stick with me for a moment here…    They said, "How much money do you guarantee I will make with your course?"    And I said, "I don't even know who you are. I'm not gonna guarantee a number. This may not be for you."    She said, "Are you telling me that you don't wanna sell it to me?"    And I was like, "Yeah, I don't think you're a good fit for it."    She's was like, "Are you serious?"    So I said, "Yeah."    I don't care if you have the money.    The way I bring somebody into my product is usually what determines what they do after they've bought the product.    MEANING: If I have to beg somebody into my downline, I usually have to beg them to do something while they're in my downline.    I DON’T want that kind of individual (and I'm not judging someone's self-worth).   I want somebody who is going to be a runner, a builder… Someone who's gonna run around and go far with this thing.    I am not trying to convince anybody to get in my downline.   I do stuff like what I'm doing right now.    People who hear my voice and see what I'm doing… They catch the vision and they find a way into my downline.    I'm NOT trying to pitch you, but you need to understand why this is such a powerful principle.    THE SATURATED MLM MARKET GIFT   I don't BEG or ASK anybody to join my downline.    You know that nasty convincing feeling that you get sometimes? We've all been there, it's okay.    You're like, "Man, I feel like I've kinda pushed them in there."    … And then they don't do ANYTHING. That’s exactly what I'm talking about.    When people say, "The market is saturated. The market is so saturated."   THAT’S A GIFT!    That’s why I went into MLM.    The fact that I can say, "MLM," and 90% of any room already has an opinion… Oh my gosh! That's huge.    I love the show Shark Tank.   In one of the episodes of Shark Tank, there is an episode where they loved this guy…   They loved his product   They loved what he was doing   They loved everything about this guy   … But they didn't fund him.   The reason they didn't fund him was one of the most powerful lessons I've ever learned in my life.    They said, "We want your product, BUT it would take us millions of dollars to educate the market enough to want to buy that product."   "We want your product, BUT it would take millions of dollars to EDUCATE the market enough to want to buy that."    That's the ONLY reason they didn't fund him.    I DON’T WANT TO EDUCATE THE MARKET   Education takes time and money.    The fact that I can walk into a room and say, "MLM," and 90% of everyone already knows what the heck I'm talking about is a GIFT.    It is a gift.    When someone says, "Oh, well, the market's really saturated." That just means the market's been validated.    That DOESN’T mean that you shouldn't go into it.   When I'm looking to see what to sell, I look for the MOST:    Competitive   Cutthroat   Bloody red market   … That I can.    I want that.    This is literally one of my strategies. I know it is one of the reasons I’ve done so well.    In the last year and a half leaving my job, we're about to cross $4 Million.    The strategy I'm teaching you right here right now is one of the MAJOR reasons why stuff has blown up so much.    It's blown up so much because I have actively pursued bloody red, highly competitive markets.    YOU DON’T NEED TO EDUCATE THE MLM SPACE   This is a deep concept but if you came to OfferMind, you know what I'm talking about.   The reason I want saturated markets is that the customer has ALREADY been educated.    I don't need to be the one educating them.    There's a HUGE market out there.    So much money is running around the MLM space and that market is constantly finding new customers.    People who were NEVER planning on being a customer.    The MLM market as a whole are educating my dream customer for me.    All I do is wait patiently for that person to get frustrated with what they've been taught.    "Hey, you want to have success in MLM? Go talk to all your friends and family."    I just wait.    I wait for that person to get frustrated enough that when they finally see my message, my Facebook ads, my YouTube videos, the podcast or whatever it might be, they look at it and they go, "You know what? I'm kind of tired. I didn't realize that there's another way to do this."   BOOM!   MLM MARKET POSITIONING    I don't need to tell them that the other way is painful because they're experiencing pain. It's one of the greatest hacks to the game EVER.    This is one of the FIRST things I do with any corporate clients. I don't just serve the MLM space. I've done a lot of stuff with lots of big people and that's one of the first things I help them figure out.    That's called MARKET POSITIONING. You need to figure out how you’re gonna position yourself in relation to the market.    All I do is wait for people to get frustrated in the MLM space and I'm ready and waitin over here on this side, just speaking as loud as I can.    I'm just shouting my message into that space.    I'm not convincing   I'm not pushing   This is one of the FASTEST ways to grow 'cause I'm NOT the one educating them.    An entire market is saying the exact same thing. There are billions, probably trillions of dollars inside MLM.    And they're the ones who are educating my future dream customer.    When somebody says, "Oh, the MLM space is really, really saturated."    GOOD!   WHY I LOVE SATURATED MARKETS   Do you know why I sell in the ClickFunnels space also?    QUESTION: How much money and manpower is being spent on educating funnel builders inside of ClickFunnels?    ANSWER: They have over 400 employees. They spend millions of dollars in overhead every month.   When someone comes in and says, "I'm gonna compete with that."    It's like, "Good luck, Chuck."    You gotta look at the firepower you're dealing with.    All I do with the ClickFunnel space is complement it. When somebody comes into ClickFunnels, I'm like, "Hey, use ClickFunnels 'cause you should use ClickFunnels and it's dumb not to. By the way, if you want a free trial go to freecftrial.com and it'll give you a free trial of ClickFunnels, freecftrial.com.”   But what I do with ClickFunnels is wait patiently for the person to just say, "You know what, I wish somebody would just build it for me."    With ClickFunnels, I compliment that market. But in MLM, I compete with that market.    I'm throwing rocks into the market. I DON’T do that with ClickFunnels. I'm NOT throwing rocks at ClickFunnels. That's dumb.    I love ClickFunnels.    My market positioning matters. So when I hear somebody say something like, "Hey, but the MLM space is supersaturated."    That is market validation!    That actually represents security.    But you're not taught that in school. I was taught that it’s bad!    I was taught that when there’s competition, I should run the other way.    WRONG!   It takes a lifetime of dedication to build the momentum that's required to build a market.    I can either spend my entire lifetime going and developing a new market OR go see where the noise already is.    What you have to understand is that a marketer DOES NOT create attention. They just align with where attention already is.    THE BENEFIT OF A SATURATED MLM MARKET       Realize the benefit to having such massive saturation. It is a benefit.    Then all I gotta do is figure out, "How am I gonna position myself in relation to that market?"   THIS is one of the reasons why my stuff is blowing up so much. I look for places where there's a lot of noise and lots of pressure.    I don't need to create that because it's already there!    One of the reasons MLM works so well is because I have purposefully targeted the MLM space, knowing that it's saturated.    One of the biggest fears I had was that I couldn’t go talk to someone because they'd already been pitched…    Q: How many books have you ever bought on one topic? My guess is that it's more than one.    It's a false belief to sit back and say, "I can't because they have already purchased."    GOOD! I should not be the first person that my customer ever buys from.    I want to help you realize there are literally decades of previous people who've built ALL this:    Pressure    Noise   Education    … For us!    I don't have to educate people on what MLM is. All I have to do is educate them on why my stuff is cool and why they should buy it. It's a gift.   I don't care what MLM you're in, I just want to go change the industry.    EDUCATE THE SECRET MLM HACKS MARKET   I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.    There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.    Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.    Again that’s secretmlmhacks.com.  

The last episode I did was standing here as well… I had two big thoughts on my mind so I wanted to do another one here. About two or three weeks ago I hosted an event called OfferMind. I sold 650 tickets We sold about $1.9 million on stage … Which is awesome! It was a screaming success and it was a lot of fun. We'll continue to sell that program which is exciting. It was interesting because the ONE skillset you guys can go learn that will massively improve your wallet is MARKETING. The better marketer you are, the less amazing at sales you have to be. When I do my events, I like to teach A LOT. We went from 9:00 AM to 9:00 PM, and we only took a lunch and a dinner break. One of the principles that I like to talk about the most, is this whole concept of sales psychology. One of the things that made the events so unique is: I don't really want to teach people the newest thing on Facebook. What I do care about is, what is true marketing? HINT HINT: We'll probably gonna have an MLM event soon called Hack MLM Live. WHY DID PEOPLE LIKE OFFERMIND? One of the reasons why people like OfferMind events so much is that I have an obsession with marketing history. I actually wanted to be a 10th-grade history teacher for a long time. I love studying American history and world history. I'm 31 now and what it's turned into is an obsession with marketing history. At the event, I said to everybody, “The purpose of this event is for me to remove the Internet. I wanna remove today's modern distribution channels”. Let's take those away…. What's that to do with MLM? Just hold on tight and I'll show you. https://youtu.be/6Xn5vTcQxD0 Let's go back to 200 years ago… To the time when the printing press was starting to come around in 1750. The printing press came around and suddenly we could have duplicatable messages that they were sending out... That's a BIG deal. Before that, you had to one-on-one to tell everybody. I told everybody at the event, “Let's remove everything to do with the Internet, learn what marketers in that time used to go do, study their patterns and then add the Internet.” That is powerful. Otherwise, the Internet can be a distraction. We think that posting on social media is marketing… IT’S NOT… It's posting on social media! The purpose of the event was to teach what marketing actually is in the context of old school times and then add in powerful Internet principles. It was very, very successful. THE PSYCHOLOGY BEHIND THE REFUND One of the things that people like the most, is studying this whole bio-psychology. I know I've talked about this a little bit in the past, but there's a certain key point to this. QUESTION: Have you had anybody refund on you? You do the whole phone or hotel meeting or you three-way him, or you spend time with that individual, and you can tell they're not all about it. Vice versa. There are other people where you show them the product and they're like, "This is the best thing since sliced bread, I love the product." Imagine you're talking to somebody and they're not loving it. You walk away, and you got the sale but it's kind of shaky. And you're walking away and let's say you got them on auto shipper. You walk away from him, and that dreaded text comes to you (cause they're not confident enough to actually call you) and they say, "Stephen, we were talking about this and I know I'm within my three day refund period and we just really want the money back." And you're like, "Ugh! Oh my gosh." We have ALL had that experience. Don't act like you haven't. If you haven't, you need to sell harder. Refunds are normal. There are very famous marketers that believe if they DON’T have a 10% refund rate, they’re not marketing hard enough Refunds are normal. DOPAMINE Let's say you have that experience… Why does that happen? There's a principle that I wanna walk you guys through on why that happens. There are four hormones in the brain that causes us to feel good. They're naturally produced by the brain. The first chemical is Dopamine. Dopamine is the chemical of DISTRACTION. We love to get distracted. It is statistically proven that you check your phone 72 times a day. WHY? Dopamine. Mark Zuckerberg said on film to Congress, "Yes, we brought in addiction specialists to make Facebook as addicting as possible." I'm not here to argue whether or not that's right or wrong. That's the statement. They engineered addiction into it. Dopamine is the easiest chemical for our brains to produce out of the four hormones. OXYTOCIN The next chemical is Oxytocin. Oxytocin is the chemical of connection. Of the four, it's the one that we want the most. I need a connection. I need to connect with people. Seth Godin teaches that right now, there's never been a time in history where we have de-tribed so much. We are de-tribing as a society. But funny enough, it's the chemical we seek the MOST. We're not relying on each other like we used to, but we desperately need to feel a connection, which is caused by the chemical oxytocin. We will give up our: Religion Relationships Beliefs Morals … In order to get a connection, even if it's fake connection. We need connection as a species. SEROTONIN The next chemical is Serotonin. Serotonin is a chemical of status. I don't mean like, "I'm better than you." That's not what it is. Status meaning validation. Meaning, I'm okay in my eyes, and I'm okay in those people's eyes over there too. It's one of the driving forces we have as entrepreneurs. I love this stuff man, I really go into this. ENDORPHINS The next chemical is Endorphins. Endorphins are the chemical of work reward. Let's say I'm gonna go jog around a track. The first three or four laps are gonna suck… They always do. But what happens once you get past that first mile is you get the runner's high. That's a work reward. That's endorphins. It's not dopamine, it's not oxytocin, it's not serotonin, it's endorphins. Endorphins come as a response to work reward. It comes in as the response of pain… The pain of growth. I might feel some growing pains as I'm sprinting around the track, but I'll start to feel some endorphins feel goods and it makes me keep going. WHY DO PEOPLE REFUND There are different ways to cause these chemicals inside of the buying process. And there's something I've discovered and learned how to do quite well. You consuming this right here… I'm giving you dopamine 'cause I've distracted you from something else today. Status in terms of it's very much US versus THEM, new MLM versus old MLM. I try to be as vulnerable as possible with this show, which actually gives a semblance of oxytocin. Endorphins are gonna be very hard for me to give you while you read this right now because you're not doing much. If I was to have you go do two or three things and check a box, it would start to give the chemical of endorphins and the feel-goods. I wanna tell you guys why the refund happens. Let's say you're pitching somebody and they're buying from you… They're getting dopamine because they're getting distracted. They're getting oxytocin, one of the easiest ways to get oxytocin is through purchases. You get that buyers high. Let's say there's a brand involved. They know it's an amazing brand. There's a sense of status that comes with it, serotonin. There's a little bit of work reward. The work they did is they pulled their credit card out and they're buying, they're feeling endorphins, man they're on a high. You're getting home all four hormones during the purchasing process. LOGICAL REASONS FOR A REFUND So why do they refund? What's happening in the brain? What happens in the brain is the purchase is not over. Buying is emotional. As I start to purchase, the right side of the brain is really where a lot of those emotions happen, and it overrides the left or logical side of my head. So I stop thinking logically. And when I start saying, "Hey, buy now. It's buy one, get one free right now." Guess what happens? What happens in the brain is they start to justify the purchase. “You know what, it makes sense for me to buy this right now because it's buy one, get one free”. They think it's logical… It's actually emotional though. As they walk away and those hormones start to burn off, the left brain starts to pop back in and go, "Oh crap. Oh my gosh. Why did I just buy this?" They start to freak out a little bit, like, "Oh my gosh. I wasn't planning on buying this thing today." And the left brain has to start justifying the action. I know I'm spitting a lot of stuff here, but understand that *THIS* is where the key is. If you wanna drop your refunds, this is how you do it. REASONS WHY PEOPLE REFUND The other reason why somebody refunds is because you have not armed the logical side of the brain during the sale. You heard what I just said? That's a BIG statement right there. You might wanna go back up and read that sentence again. One of the BIGGEST reasons why you get refunds is because you did not arm the left side of the brain during the sale. MEANING: You didn't give logical closes. Let's say that you go into a grocery store and you're like, "All I'm gonna get is eggs." How many times you actually walk out with just eggs? ANSWER: Never. Why? Beause you like to buy. Everyone likes to buy. "You know what, I should get some bread while I'm here", "You know what, I'm gonna go ahead and get the orange juice while I'm here." "Since I'm here... " What are you doing? Logically justifying. What happens when the first loved one walks up to you and says, "I thought you were just getting eggs?" You panic and think, “What do I say? What do I say?” What I say is the CLOSES. (I'm going way more tactical, far less story than I should on this podcast episode, but I'm hoping that you guys catch this.) LOGICAL REASONS AND CLOSES What happens is as the customer walks away and confronts their first loved one, they cite logical closes. A logical close is nothing more than a reason to ACT NOW. What are they gonna cite? It was buy one, get one free It was half off If I did it now, I got in my buddy for half off Do you know what I'm saying? They start citing logical reasons to act now. Not the stories that you told them. Go watch the last podcast and what I’m saying will make more sense. People DON’T cite the stories, they cite the logical reasons to act now to save face in front of loved ones who asked why they bought something. [PAUSE FOR EFFECT] People cite logical reasons to act now to save face in front of their loved ones. WHY PEOPLE REFUND RECAP Let me recap this real fast here and tie it in a nice little bow. I know that was a lot of stuff. Maybe watch this a few times too 'cause I know that's thick. This is a pretty deep topic. But just think about this… WHAT THIS MEANS IS: When you're selling somebody, you wanna give them as many logical reasons that they should be doing this as possible. You wanna be telling them things like: "It makes sense." "You're smart to get this done now because it's half off." "It makes sense what you take action this now. I totally would too because it is buy one, get one free before midnight." "I wish that I had this opportunity like you have now 'cause I didn't have this when I started." QUESTION: What did I just do? ANSWER: I just armed them with something that they can quote to loved ones when they try to save face later on. Once those buying hormones die-off on the right side of the brain, the left side is left to fend for itself and unless you arm it, they start getting buyer's remorse. That was one of the pieces people really liked at OfferMind. MY REFUND RATE I really don't have that many refunds on Secret MLM Hacks. In fact, with ALL the products I sell, I have an extremely low refund rate. And it's because I understand that part of my role when selling them is NOT to sell them ONLY on the decision to buy. I'm actually arming them post-sale on how to save face in front of their loved ones. That's my role, not theirs. The sale is NOT OVER until they can justify the purchase to loved ones. Otherwise, what happens is people step back and they say, "Well crap. I think I got swindled." because they can't cite any of the logical reasons to act now. Because of that, they start getting buyers remorse. They freak out! The whole point of this episode is that ONE sentence right there: The purchase is not over until you have armed them to save face and status in front of the loved ones once they challenge the purchase. THAT’S IT. And the way you do that is by arming them with lots of logical reasons to act now. When people are like, "I don't know that I like closing." You're killing your refund rate. NEWSFLASH: You're not closing hard, you're helping them save face. You're giving quotables that they're gonna go say to their loved ones. NO ONE ASKS FOR A REFUND ON OFFERMIND One of the reasons I did $1.9 million in sales at OfferMind is because I stacked closes. I've NEVER had a table rush. That was the FIRST table rush I've ever had my entire life. I hadn't even sent the freaking price and people were standing up and slamming the credit card down. BUT I DIDN’T STOP. I kept speaking. There were 650 people and half the room was on their feet! Do you know how loud the room was? I kept going like NO ONE was standing. I talked for another 15 minutes with everybody up, just doing my closers. Dave Woodward, one of the executives of ClickFunnels, is a funnel freak. He paid for this program before he even knew what was in it. He was the first one in the program and he was super excited about it. He’s a funnel freak… Are you? He's in the program and I want you to be as well. You need to tell people WHAT to cite after they go back home and the emotions have died. Logically, they need to know that they should be in the program. They're NOT the salesman, and now they have to sell their loved ones on the decision they made. If you haven't armed them with those logical reasons, they’re gonna feel like you took them. You didn't… But it just feels that way to them. MASSIVE RANT OVER.  THE PSYCHOLOGY OF THE SALE Hopefully you enjoyed this episode of Secret MLM Hacks Radio. I love doing this show. If you could please leave me a review, that'd be AWESOME! This stuff works. I love MLM, I love what I do, I love sales, I love marketing, I love funnels. The opportunity we have right now is RIDICULOUS. There's never been a time where distribution has been so easy. Where products are made so quickly. Where society discipline is dropping so much… Which means if you just do ANYTHING. I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM. If you want to do the same for yourself, head over to secretmlmhacks.com. Again that’s secretmlmhacks.com.

RIGHT NOW, as of recording this, I still have people auto-joining my downline.     I'm still having people auto-buy my products!    It’s not a showboating thing… I just want you to know that the things I teach you guys on this channel are REAL.    If you’re in the program, Secret MLM Hacks, it's cool to watch you BLOW IT UP!    It's been awesome.    MLM SALES FUNNEL AUTOMATION   Routinely, we'll get people who have BIG downlines, who are trying to find another program to sell another product… And they'll come join and it gets BIGGER and BIGGER.    **IT WORKS**    It works because:     I’m doing this podcast   Of the automation that I put in - Which is the funnels.    This might not be that fast of an episode… Usually, every time I say that it's a bit longer!     But you have to understand…    I've had a few people reach out since I've started doing this stuff here, and they'll be like, "Stephen, my MLM will not let me do MLM funnels."    And I understand what they mean… But I just need to tell you guys something real quick.    If you have sold anything EVER, you used a sales funnel.   WHO INVENTED THE MLM FUNNEL?    What we have to understand is this whole concept of the MLM funnel... ClickFunnels DID NOT invent sales funnels.    The first sales funnel that ever happened was when a caveman traded a rock for a fish with another caveman.    An MLM funnel is nothing more than a sales message and an offer, THAT’S IT!    Sales message   Offer   So, when you think about what it is that your MLM has allowed you to do…    You have a SCRIPT, which is a sales message.    And you have an OFFER.     = You have an MLM FUNNEL.    The only reason why the things that I do work so well is because most of the time, people don't build their MLM funnel with very much intent.    They don't do it on PURPOSE.    And because they don't do it on purpose… It doesn't work very well.    Any "a-has" on that?    USING A SOCIAL MEDIA FUNNEL FOR EVENTS    I just finished an event here in Boise called OfferMind, it's my event.    You might have even come to it, which is awesome.    We had 600 people come   We did about 1.9 million in sales from the stage   …. It was awesome!   QUESTION: Guess what I used?    ANSWER: A sales funnel.    "But Stephen, you were on stage."    It was a sales message and an offer, therefore, it was a sales FUNNEL.    I was the sales funnel, you understand?    What I was doing there was super powerful and it was still a sales funnel.    It's sooo much better when you can take what your MLM has given you and find a way to automate the sales message and the offer.    Does that make sense?    FOLLOW THE MLM FUNNEL RULES    The only reason I'm doing this is that I want you to know, if your MLM has said, "You're not allowed to use an MLM funnel," you already are.    When an MLM is like, "Hey, you can't do that."    First of all, follow the rules.    This is NOT a game to try and break the rules with. That's NOT what I'm doing.    I'm not encouraging you to do that. I don't do that.    But you have to understand that going on Facebook Live and telling the story of how you first started using your company's product, THAT’S a sales message.   Funny enough… They're okay with you doing a social media funnel in that way.   BUT the moment you put it on a page that you own, they kinda freak out.    I'm just trying to help you understand that an MLM funnel is broader and BIGGER than most people think it is.    It is not just these ClickFunnels sales funnels.    That's a method.    HOW TO BUILD A SOCIAL MEDIA FUNNEL   I just wanted to walk you through a very simple way to build a social media funnel that helps build belief in people who might be doubting whether or not you should do this in your MLM.    So many guys might be like, "Hey, Stephen, my MLM won't let me do this," and I totally get it.    In fact, several people reached out and they'd be like, "My MLM won't let me use a social media funnel."    And I'm like, "You already are."    I'm like, "How many people do you have in your downline?"    They'll be like, "I have several hundred people in my downline, and we do... I make 10 to 20 grand a month."   And I'm like, "Cool, you already are using a social media funnel."    You're already using one, otherwise, you wouldn't have all that stuff.    If you sold anything EVER to anyone, at any price, whether it was free or paid, it was with a sales funnel.    There's a sales message and an offer, which is all an MLM funnel is.    The fact we put it on pages is a method.    PROVE THAT SOCIAL MEDIA FUNNELS WORK   Look at it that way, and start thinking through, “Okay, well, if that's what a social media funnel is, how can I create a social media funnel?"    One of the easiest ways to prove the fact that you're using an MLM funnel is…    Let's say that you have somebody in your upline or corporate HQ (something like that), and they're like, "You know what? You can't use a social media funnel. You know what? We don't want you to do these things with it."    One of the easiest ways you can prove the concept of internet sales funnels works is by using Facebook.   PLEASE keep to the rules. I'm NOT telling you to ride the line.    All I'm saying is that most MLMs are okay with you going on social media and talking about the product.    That's actually the beginning of any sales funnel.    THE BEGINNING OF AN MLM FUNNEL   There are TWO things you can do on Facebook (or any social media platform) 'cause usually, they're okay with that.    A lot of them DON’T want you to say the name of the MLM and that's okay,    Play by the rules. I do. That's why I've been able to pull it off.    DON’T try to find sneaky ways, don't try to ride the line. All I do is tell the story of when I first started using my MLMs product.    Think back to the day when that started happening for you.    I asked somebody that once, and they're like, "Well, the reason I use the product is that it has the purest ingredients. I needed the best form of ingredients because I wanna be the best human being I can be."    And I was like, "Barf, barf, barf."    That is NOT what I'm talking about. Why did you make the decision to start using the product you're using?    You gotta go back. We call it the epiphany bridge. What gave you the epiphany, "Oh my gosh, I need to be using that product"?   It was NOT ingredients. It's usually something that's going on in your life.    The MLM product that I use… I'm not gonna tell you the name of it, 'cause I keep it very third-party. I don't want you guys to think I'm selling you.    I'm trying to change the industry as a whole.    THE STORY BEHIND YOUR MLM FUNNEL    On my dad's side, pretty much every guy has or is at EXTREME risk of type 2 diabetes and extremely high blood pressure.    And then, pretty much every guy on my mom's side, have had prostate cancer.    So I'm like, "Well, that sucks. What does that mean for me?"    I take that very seriously, 'cause I'm like, "Shoot, son, I don't want any of that crap."    I remember once, watching my dad go through some surgery. He's generally a healthy guy, but that wasn't good enough.    He needed an extra level of intensity on his health 'cause it's still in our DNA.   I remember sitting there, looking at him, and I was thinking. I was like, "How can I avoid this? I don't wanna do that. How do I avoid that?"    In high school, I was 35% body fat. I had a double chin, I was working on a triple, I was a big boy and I was getting picked on like crazy.    And I remember I was walking down the hall… Outwardly, you might have seen that I was a happy kid. I was a super nice boy.    But on the inside, I was kind of this train wreck.   I remember this moment where I was like, "Enough. I'm tired of being big. I wanna lose weight."    And I lifted every day for the next nine months, I lost 45 pounds, I grew six inches. I went from 35% body fat down to 6% body fat.    So low that it's actually 1% away from considered unhealthy.    As I started growing up, and I kinda kept this habit going. I started competing in sprint triathlons and I got third in the 11th Colorado Sprint Triathlon for my age group, which was pretty awesome.   SOCIAL MEDIA FUNNEL STORIES     Do you see what I'm saying? I'm telling a story.    What I would do if I were you is lead that up to whatever product you're selling. You have a story behind why you're using what you're using.    It has NOTHING to do with the ingredients. That's not why anyone buys anything.    They buy the story, not the product.    Half the reason why people buy from you is that you inadvertently have told some stories about the product itself.    QUESTION: You wanna make a social media funnel using Facebook?    Here's how you do it.    Tell the story of how you came to use the products you're using right now in MLM. What is that story?    There was a story, not a feature. There's something in your past and there was a moment where you're like, "I don't want this," or, "I do want that" .    Whatever that might be, tell that story.    What happens in the customer's mind is, you begin to open up a gap where they sit back, and they go, "You know what? Things are not as I thought they were."   It's really powerful.    What happens is, you open this gap up where there's this window of belief, and they go, "I'm starting to feel open."    They're not gonna say that, but that's what's going on inside their brain, psychology-wise.    "I'm starting to feel like there's a possibility this could actually work for me."    That's the magic of where sale happens. That's the magic of when you finally start talking about your offer, where they go, "I can see myself doing this, why don't I just try it?"    That's the magic.    MLM FUNNEL + SOCIAL MEDIA FUNNEL    If you wanna make a social media funnel using Facebook... It's still an MLM funnel.    You tell the story of how you started using the product, and then you’re like, "Hey if you're interested, please reach out, and I'd love to give you a free sample of X, Y and Z."   DISCLAIMER: I don't know what you sell, so customize that to whatever it is you're doing. But do you see how you just made a sales message and an offer? A sales message is just a story.    Tell a story   Deliver and showed the offer to them   Give a little call-to-action. "Hey, reach on out."    That is one of the easiest ways to leverage any platform with a social media funnel. That is an MLM funnel.    It's more powerful if you can customize the page the video is on and put testimonials on there.    To the degree, you're allowed to…  You can add:    Some scarcity and urgency    A few other stories   Maybe you can have the formulator come on in and tell a little bit about it.    ... You see what I'm saying?    Follow the rules. I'm NOT telling you to go be sneaky or whatever.    I'm just telling you that an MLM funnel is broader than most people believe that it is.   That's good news, 'cause if you're like, "Oh well, I don't know that I can use this whole social media funnel thing that Stephen talks about."    You already are!    Just do it with a little more intent, automate it and then automate the follow-up.    That's one of the easiest ways to make money.    STAGE SELLING WITH A SALES FUNNEL    We sold a lot of money on stage two weeks ago.    QUESTION: What are we doing these last two weeks?    ANSWER: Following up.    I am over-communicating with my buyers. I'm saying to them, "Hey, how are you doing? What are your goals? What is it do you wanna do? Let's jump on a phone call."    Do you see what I'm saying?    You can automate that (and we certainly will in the future).    Understand that you're already using a sales funnel, and that's one of the easiest ways to make money.    If you're like, "Does this whole social media funnel thing really work?"    I dare you to put it to the test. Go tell the story of how you started using your product on social media.    PLEASE don't do the thing where you're like, "Working from home today." Snapshot selfie, selfie, selfie, on Instagram.   THAT’S DUMB.    Instead, tell the story about how you started using it and say, "If anyone's interested in a free sample, this is not meant to be high pressure, I just wanna share with whoever is interested."    Tell me you don't get some sales from that.    Storytelling is an art and science of and in of itself. That takes practice.   But just go do it. That's how I started this show.    YOU’RE ALREADY USING AN MLM FUNNEL    Just start telling the stories, and get good at telling the stories. When you do it that way, it's super exciting what happens.    You'll actually find that people are excited to buy from you. You know that when you go sell something to somebody, and you walk away feeling like you convinced them? You know what I'm talking about.    If you don't wanna feel that when you're selling to people, the answer is to get good at storytelling. Then it makes your offer feel like a gift.    Otherwise, it feels like you're convincing them… "Better hurry. Buy one, get one free by tonight. Better hurry, it's half off before this time."   And then they're like...   AGHHHH!    They drag their feet in… They know they want it (but they kinda don't) because you kinda pushed them and there's some convincing along the way.    The only reason that happens is that they weren't sold, they were convinced.    People like to be sold… They don't like to be convinced.    The whole point of this is to bring awareness to the fact that you already have an MLM funnel.    Start thinking through, design and purposefully plan your story. Purposefully plan the offer that you're gonna drop to them.   If you're serious about this and you wanna take this to a really cool level, go get the Secret MLM Hacks Program 'cause it's awesome, and that's exactly what we're talking about.    Have fun building your MLM funnel, your social media funnel, even if you can't build an official one yet.    Have fun building the social media funnel and let me know what successes you have from just going and doing that.   SECRET MLM HACKS SOCIAL MEDIA FUNNEL    I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online, I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.    There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.    Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.    Again that’s secretmlmhacks.com. 

Today I wanna talk about mainstream MLM advice. This is gonna be a fun episode ;) I went on Google and I googled… How do you win an MLM Top MLM strategies today … Stuff like that. I grabbed a whole bunch of blogs and I started power reading through them and finding ALL the advice they were giving. A lot of them were like, "The Top 10 Steps To Be a Top MLMer", and stuff like that. So I was like looking at the TOP 10 steps or the TOP 3 strategies or whatever. As I was looking through all of them… Some of them just made me flat out laugh. So what I’m gonna do is walk through them here… Just in case somebody's wondering if I'm throwing rocks… I AM. https://youtu.be/msZgv8szCEg The purpose of it is because, a lot of people who follow this show and have been consuming my stuff or have been in Secret MLM Hacks and then become a student… What's interesting is a lot of people will be like, "How have I never known this?" Look at the information that you have available to you. Please don't feel guilty. Don't feel weird. I'm here to help justify that. One of the reasons I started doing this is because I started looking to see what kind of information the MLM world has available. A: Not much. I was like, "Well I could probably make quite a splash" and we are. So I'm gonna walk through some of these so-called ‘Top Tips’ that I compiled. MLM ADVICE #1 One of the first things that people say will cause success is that you need to find a company with a product you LOVE. I love my iPhone… But I have never in my life had this iPhone put money in my pocket. How much you love your product has NOTHING to do with your ability to actually make it sell. Nothing. It has ZERO to do with how well it sells. Nothing at all. Have you ever walked out in a room and said, "I love this product, it's just so awesome," and your true passion is what sells it? You can get sales like that… But it’s not very likely, and usually, they don't stick very long. Passion does not equal profits. When I was in college and we were talking about the entrepreneurial space a lot. I took A LOT of entrepreneurship classes and they would say things like, "You need to be passionate about what you do." Now I understand that in the long term you should feel passion around it because it gets challenging and not much else will pull you through… But passion is not a sales strategy. Passion is not a marketing strategy. You're NOT gonna get money just because you love the thing that much. THAT was the #1 piece of MLM advice. You have to find a company that you love the product… Or you could just make an effort to share your business and product every day. Or just build a funnel and it'll pitch every moment instead of every day. Set a goal. In the last month, we had 3,000 people hit one of my new funnels. That's 100 people a day. Physically, I wouldn't be able to keep up with that. You can bend time with funnels. MLM ADVICE #2 Now, these are some good ones… Identify your target market. At first, I was like, "Sweet," but then I kept reading and it was like, for example, "Do you only want friends and family or do you want people outside of friends and family?" And I was like, "Crap, that started so well." MLM ADVICE #3 Another good one was to listen and then sell the solution. I actually wholeheartedly agree with that. Listen to people and sell the solution. I wish they had talked more about storytelling though. MLM ADVICE #4 Learn how to market. That was a good one, but then when it said to learn how to market, it was like, "Create a big list." I was like, "NO" MLM ADVICE #5 Figure out how to stand out from other distributors. I really agree with that piece of MLM advice. Figure out how to stand out from other distributors. You know what's funny is, I actually learned this as a door-to-door sales guy. I was knocking on doors and it was sooo hot. I was doing door-to-door sales selling pest control six years ago. It was the middle of the summer and it was sooo hot. So one day I went over to McDonald's just to stand in the AC and funny enough, half the other sales guys were in there also trying to cool off. We were all sitting there in this McDonald's just sucking up their AC for a little bit when this guy walks up and he goes, "Hey, I need your services. When can you come by?" Since we were a group of salesmen, we were all looking at each other wondering who's gonna take the sale. "No, no, you take it. No, no, you take it. You take it," until suddenly our boss pointed at somebody and they got the lucky laydown sale. That experience didn't leave me. We walked away and I started thinking about it. It didn't matter who that guy chose. We ALL sell the same thing with the same product, with the same fulfillment. We had the same trucks, we had the same uniforms, we had the same pitch, we had the same cheesy jokes at the same points in the same pitch. It did not matter to that guy who he bought from. Now tell me how that's different from MLM distributors? We all sell the same product with the same pitch, with the same scripts, with the same stupid jokes, with the same methods. THIS is what I realized walking away from that McDonald's that day… The other salesmen are actually my competition. But they were also my friends and family. Funny enough, I grew up with a good percentage of the people who were selling pest control with me that summer. Your upline and your downline is your competition. Finding out how to stand out from other distributors was an amazing piece of MLM advice. I wholeheartedly agree with that and that is what Secret MLM Hacks teaches. MLM ADVICE #6 Another great one was to develop a system for follow-up. I was like YES, absolutely. If you heard my last episode, I just talked about that. You need a system for follow-up. It's typically where you'll make most of your money, both in selling products and recruiting. MLM ADVICE #7 Here are some other weird bits of MLM advice that I don't agree with at all… Lead with the product, not the biz. Some people are looking for the business. I actually started that way. I don't lead with the product right now. But I know that I'll move that way at some point, but we just passed 1800 people asking to join my downline, who I've never met. And I'm leading with the business first, then the product. That's not a set-in-stone thing that that person is talking about. MLM ADVICE # I think this one actually from entrepreneur.com. I think it was the second piece of advice… Bullet point number two on “How to be successful in MLM”. Take massive action. THAT was the strategy. The strategy was MASSIVE action. What don't you have to do that on? Are you serious? That's the big secret? MLM ADVICE #9 This next one I heard when I was at an event. Everyone there was super excited like, “We can't wait till this guy shows up. He's gonna drop some amazing stuff on you about how he's been able to blow up so big," I was actually with Colton and the time comes… The guy stands up, and he goes, "Guys, here's the big secret on how I've grown my downline so big. When I'm at a restaurant," And everyone starts writing, "R-E-S-T-A-U-R-A-N-T" “When I'm at a restaurant and I see somebody eating alone, I sit down at the table." … And I was waiting… But that was the strategy. Like what kind of hot garbage? Are you serious? MLM ADVICE #10 Here’s another piece of MLM advice that I heard from a huge, famous blogger in MLM space… One of his favorite strategies is to leave business cards on windshields. I was like, "That's your strategy?" No wonder my stuff looks so crazy! MLM ADVICE #11 Another bit of MLM advice was to become a life coach. I don't want to become a life coach. I'm building a business, I'm building an asset, I'm building something that's actually sustainable. I am NOT recruiting anything that has a heartbeat. If I start recruiting people who need the opportunity, I am required to become a life coach. If I start recruiting people who are dying for the opportunity and are begging to be in my downline… They're messaging me, they're the ones that reach back out over Messenger saying, "Hey, let me in." Guess who I don't have to become a life coach for? That person. It's not that I'm NOT willing to help… But if I have to be a life coach for thousands of people, that is not a duplicatable thing. I remember one guy in one of the first MLMs I was a part of. He was like, "This is a passive asset." I was like, "Dude, you're working 80 hours a week. There's nothing passive about it." He was making a lot of money. He was making a good chunk of change every month. He's like, "Yeah, but it's passive." I was like, "There's nothing passive about the way you're doing it, man." It is because of the types of individuals he's bringing in. Not to judge Not to compare I’m not saying anyone's better than anybody else … But some people are just in a better spot in life to take action than others. We all know that's true. MLM ADVICE #12 Here's some great piece of MLM advice. Somebody was like, "You should get on YouTube. You should have a newsletter." YES. "You should blog." … But then they botched it. Having a newsletter Being a podcaster Being a YouTuber A blogger … The reason that's so powerful is that it extends your reach. It creates more noise. It helps people say, "Oh my gosh, have you seen this guy?" I will never, in my entire life ever have to do this episode again. By the time I die, there will probably be tens of thousands of people who have heard this episode. That's the whole point. I'm bending time, baby. That's why publishing's such a big deal. Q: You wanna attract people to you? A: Start something like this. This is one of the easiest ways to do it. You don't even need to have a great offer or a great business, and you'll recruit more people. Make more noise and more people will see you. I publish a lot. I'm very, very, very cutting. MLM ADVICE #13 The next bit of MLM advice: Evaluate the higher-ups. And I was like, "Yeah, totally evaluate the higher-ups." If you wanna see how to have success with what kind of company you're trying to be, definitely evaluate the higher-ups. And he was like, "Are they as committed to your success as you are?” I was like, "No. I'm not responsible for anybody's success." I'm gonna help: Answer questions Solve problems … But the best way for me to be successful is to focus on my success. That's one of the greatest fallacies of the MLM space: You'll get more successful the more people you recruit. The best way for you to be successful is for you to focus on YOU, and make you better. Are they as committed to your success as you are? That's like saying in a marriage that you're gonna focus on changing the other person. If YOU get better, you start healing the relationship a lot faster. That's why I'm so focused on who I want and don't. I require input. I require effort from those I recruit. This isn’t an offer, it is a relationship. For me to say I'm as committed to your success as I am mine… I understand the warm fuzzies it brings, but in my very strong opinion, that is a fallacy that has you recruit people that are probably not a good fit. STEVE LARSEN TOP MLM STRATEGIES Here's what I do believe you should go and evaluate opportunities on. If you're trying to find… A company to go join The success strategies … One of the things that you have to evaluate a company or opportunity on is your ability to market it. Not sell it, market it. How can you rank the product? Can you rank your ability to bring it to market? You can have all the passion in the world but not have a freaking clue how to market, and you're not gonna make any money. It could be the exact opposite. You could have lots of ability to market and have no passion BUT you'll make a lot of money. You need to have a strategy before you join ANY opportunity. How will you market that product? And if you don't know what marketing is... Marketing is how you get people to your face. Sales is what happens when they're in front of your face. My definition of marketing: Marketing is changing somebody's beliefs and prepping them so they can buy. Sales is presenting the offer and overcoming objections. That's what they are. And if you don't have a plan on how you're gonna get more leads, you're gonna die. Q: What does every business need more of, always? A: Cash flow and leads. You have got to have a strategy put in place for those. HOW TO BE SUCCESSFUL IN MLM Next thing, I would evaluate companies and opportunities based on their ability to fulfill. I don't wanna spend all this time putting a marketing strategy together and executing it if the company has a hard time fulfilling. If they can't box up the thing and ship it, I don't care how good I can market, I'm gonna have a lot of people who are mad. I wanna evaluate a company and an opportunity based on how well I'm paid. If I'm not allowed to market a product that has an incredible compensation plan on the internet, I'm still gonna make no money. If I have not as amazing a comp plan but I am allowed to… Put this thing on the internet Say the name Create my own front ends Create funnels Make things that attract people to me … I'm gonna make a ton of money regardless of how amazing or not amazing the comp plan is. The whole point of this is that cash is the byproduct of marketing and marketing alone. Cash is the byproduct of marketing. LEARN HOW TO BE SUCCESSFUL IN MLM DON’T MAKE A… Business card Logo Slogan Cute saying Facebook group that has some alliteration about you being some kind of successful MLM thing The only thing you need to focus on is sustainable marketing strategies. That's why I can walk into any company and help them increase their sales. I know what causes cash. When I walk into any business, including MLM, it's the same stuff. To be an entrepreneur is to be a problem solver. To be an entrepreneur is to know what the marketing strategy is that sells your thing. If you don't know what that is, that's likely the reason why you might not be where you wanna be right now. I largely automated most of my businesses… I'm not taking massive action in certain things anymore. It's because I have systems. Find a company with a product you love. It helps, but it's not required. Identify your target market. YES Listen and then sell the solution. YES Learn how to market. YES 100% Figure out how to stand out from other distributors. YES Develop a system for follow-up. YES, absolutely. Lead with the product, not the biz. That depends, this is not set in stone Take massive action. Not necessarily… I don’t. Sit next to lonely people in restaurants. NO. Leave business cards on windshields. Are you kidding me?! Become a life coach. I don’t wanna be a life coach! Publish. YES! Publish, publish, publish! Evaluate the higher-ups. YES HOW TO BE SUCCESSFUL IN MLM WITH SECRET MLM HACKS Probably the biggest question I get is: “Steve, how are you using the internet for your personal MLM today?” To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in. Facebook doesn't easily let you drive ads to MLM, and most MLMs won't even let you say their name on the internet, which is stupid. Despite those and other forces, I am using the internet to grow my personal downline and sell products. MLM is changing, and you're probably feeling that, right? It's why I created a little mini-course in a bundle… To show you HOW I'm doing this all today. It's called The MLM Funnel and you can get it at themlmfunnel.com. I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get. He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link. How evil of me. When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team. ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline. If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now.

Today I wanna talk to you guys about HOW you follow up with the leads and the people that are actually interested in either your downline or purchasing your product.   We're gonna talk about FOLLOW-UP.    This is something I've talked about quite a bit in other places that I publish… But the follow-up is EVERYTHING.    Whenever I'm at an event, this is one of the BIGGEST questions I get asked. This is one of those repeat questions that I hear.    About three days ago, I was at an event doing some spot coaching with people who were workshopping when somebody said this question…     "Steven, how many times should I be emailing? Is there a certain amount of follow-up I should be doing? Is there such a thing as too much follow-up?"    My response was, "When I am creating a follow-up sequence, I want them to opt-out of me because I am being too aggressive in their eyes."    Do you know what I mean?    That has hardly ever happened… I have never had anybody reach out to me and say, "Enough already."    We've sent over 2 MILLION emails in the last three or four years…    I made a mistake ONE TIME in sending the same email to someone five times…    Quite rightly he reached out and said, "ENOUGH!"    #mybad   That was only one time out of two million emails.    In a typical month, I send    200,000 emails on one email account   Another 200,000 on a second email account    … I send a lot of emails, alright?    MY FOLLOW-UP PROCESS   When I was a door-to-door salesman, one of the biggest things I was taught was FOLLOW-UP.    They trained us really, really well on:    What you'll find   What you'll learn   DID YOU KNOW: Most people don't even follow up once!?    47%-48% of people will follow up ONE time   TYPICALLY, you need to follow-up 5-8 times before somebody says, “Yes”.    Some people have said to me, "You’re following-up five times because you're being aggressive and people finally give in"    No, no, no, it's not that at all.   One of the guys I like to follow online is Frank Kern.    (You've likely heard of his name.)    I saw Frank Kern online recently, and what he did this...    He was sitting at a coffee table with a big bowl of mints.    He took out a small handful of mints and said, "Let's say this represents the people that are ready to buy from you right NOW."    Then he took a BIG amount of mints and he put it in a pile next to the small pile and said, “ This represents the people that will buy from you in the next 60-90 days."    And then he grabbed the rest of them and dumped them in this massive pile.    He said, "These are the ones that are in the far distant future. It's not that you can't sell those that are ready to buy right NOW, but you need to focus on the 60-90 day group.    It's a much LARGER category and you're gonna get a lot more sales for it. If you just focus on the people who want to buy NOW, the issue is that a lot of people are not ready to buy.    It's not that they won't, it's that it takes a few rounds and a few pieces of follow-up."    TWO WAYS TO FOLLOW-UP   There are two ways to follow up:    An annoying way to follow up  A very value-based way to follow up   When you follow up with VALUE, it's a lot easier for people to say YES.    You're not annoying and people are actually looking forward to the interaction with you.    First of all, I want to walk you through a few stats - A case study of how we’re doing this and what it’s meant for us.    I read an article recently that said, “You should only STOP following up in a few scenarios…      They die       They buy       They send you a cease and desist letter."     … The whole point and premise of this is, I want you to know that the follow-up is truly where the money comes in.    IN FACT, I know a lot of people that are the exact same way.    We make money from every dollar we collect on the front… But what we’re really waiting for is the backend.    The BACKEND is where we'll pull another $5, $6, $7, $8, $9, $10 per dollar that we bring in in the front.    MY FOLLOW-UP STATS   I want to share with you, the most recent month's stats.    If you're not on YouTube, that's okay, I'm gonna talk through the numbers here.    These are still warm, okay? I screenshotted and printed stats from two MLM funnels that I have.    And I wanna share the stats with you so you can see how we're doing it and why this matters so much when it comes to the follow-up.    I’m going to be talking about stats from The MLM Funnel - If you go look at themlmfunnel.com, that’s where these stats are coming from.    In the last month, the last 30 days, we sold 520 books.    Go to themlmfunnel.com and look at the book that it's promoting… We've sold 520 of those in the last MONTH.    It has generated, including upsells and stuff like that, $2484.    Now, you might look at that and be like, "Oh, that's awesome."    BUT I'm running an actual business with actual business expenses.    That's not that amazing.    If we just stopped there at $2,400, that's gonna be a MAJOR issue.    ONE thing that we now that they're on our list is FOLLOW UP with them.    There are a few ways that we follow up…    Facebook ads   Email campaigns   When you get my emails, there's a footer at the bottom that says, "Hey, where should you get started?" And it shows you the different places you can go to and the different products that I offer.   There's significant cash that comes from that.    THE EASIEST WAY TO FOLLOW-UP   It's one of the EASIEST ways for you to make money on the follow-up.    Here are the actual stats from The MLM Funnel. Let me walk through them real fast here:   3,000 people hit the first page    950 actually opted in   From the 950 that opted in, we sold 520 books   … It's not bad. A little over half of the people who opt in are buying the book which is not bad at all.    That's actually REALLY good.    Now check this out…    We ALWAYS have a follow-up sequence after someone opts-in.    Quite a lot of people go to the first and second training and it kinda neat to see is how many people are watching each of the FREE trainings that keep pushing them back to the buy.   I know that there's a correlation between how many people are watching the follow-up sequence and those who go purchase the book.    Follow-up is what has saved this funnel.    We only made $2400, which is not tons of cash.    SIDE NOTE: If it feels like a lot of cash, I beg you to re-evaluate your relationship with cash… Because that's not that much money.    If it feels like a lot of money, it's gonna be very hard for you to make that amount of money.    I had somebody tell me once, "If a million dollars feels like a lot of cash, you're gonna have a hard time making a million dollars."    And I was like, "Oh." It wasn't until I started changing some of those beliefs that a million dollars came a lot faster.   FOLLOWING UP WITH YOUR LEADS   Please stick with me because I'm gonna go full circle on this and give you some cool answers on how much we should follow up with people.    The Secret MLM Hacks is a webinar that sells the program Secret MLM Hacks. In the last 30 days, it has made $58,000.    We've sold 51 Secret MLM Hacks, and it's a $997 course.    AND we've sold 133 of these chatbot programs… Which is awesome stuff.    133 of these chatbot programs generated an additional $7500.    In total, it made $58,000.   What's crazy about this is, if you look at The MLM Funnel (go to themlmfunnel.com), once they're on the list, I'm delivering A LOT of value to them for FREE.    Stuff that’s sooo valuable they should be paying for it.   It's under that premise I’m contributing to the relationship where I am allowed to follow-up with them and they don't get mad about it.    That relationship causes a feeling of reciprocity because I'm giving them FREE stuff and answers that are so good they, should be paying for it.    Then what I go do is follow up through stuff in the email footers and an email sequence.    We're retargeting them with Facebook ads.    Our sales have definitely gone up in the last month. I know A LOT of it is because we're spending more on ads.    But it’s also because we’re following up with people.   THE REALITY OF FOLLOWING UP   I've been looking back at some of the affiliate things that I promote…    I've set up so many systems now that we'll do $30,000 to $40,000 to $50,000 a month in affiliate cash.    That's usually the norm - $30,000 to $40,000 a month in affiliate cash.   If I did not follow up with a lot of these people and if we did not turn back and run ads to those look-alike lists… It would stop there.    $30,000 to $50,000 a month is pretty awesome… But we usually do around $150,000 to $200,000.     I KNOW that a lot of it is because of the follow-up.   Back to Frank Kern… I was watching him say, "Hey guys, here's real-life today. I made $11,000 on the front… But if I had not followed up, I wouldn't have made the other $60,000 that we made today."   That's the reality.   Here's the point I’m trying to make…    Just because somebody buys your MLM product doesn't mean they're NOT ready to buy ANOTHER MLM product faster than the autoship ships.    Go reach back out to them.    If they bought a product and they're saying, "Hey, thanks for buying the product," reach back out and say, "Hey, if you like that, other people also like this. Do you want it?"    They've already said YES once.    The second YES is always easier than the first yes.    MAKING YOUR OWN FOLLOW-UP PROCESS   Make a follow-up process and start testing it. Don't just do it willy-nilly.    Sit back and say, "Okay, when somebody buys my MLM's product from me…      I'm gonna reach out to him and ask about this.        I'll give them some value.        I'll reach back out and hit him with this again and ask him if they wanna buy."     Then go test it.    Even if you do it badly, simply by asking, you're gonna make more money.   Most MLMers don't have any kind of follow-up process for their products or once somebody joins their downline.    There's just not a lot of follow-up process to help you get the next sale.    To answer the question, “How much is too much follow-up”...     Stop when they either:     Die    Buy    Send you a cease and desist   … That's the joke.    But in all reality… You can email or send a Facebook message every day.    You should be doing SOMETHING on Facebook or somewhere on social media EVERY DAY.    You gotta talk and you've gotta make noise.    You gotta be loud about this stuff.    It's not JUST gonna happen. It's very hard.    Quite literally, for every $1 we make on the front, we male $4 - $7 on the backend BECAUSE we follow-up!    And that number's about to go waaay up. I'm very excited about that because we've got more stuff that we're dropping out there.    I want you to start getting your brain turning on how you can follow-up. You may not even have a follow-up sequence!   I have a follow-up sequence for when someone:    Buys my product    Joins my downline   Make an actual process and start testing it so you can make those adjustments and  improvements.    It's significantly easier to get that second YES and for more money as well.    FOLLOWING UP IN MLM   Just because it's an MLM doesn’t make it different from a normal business.   Follow up with buyers and resell them something else.    Depending on the price point, I will immediately follow up with two other things after someone buys.    For anything that’s lower than $200, I'm gonna offer them five separate products in a row:    The first thing Two other things  A downsell  A bump   … And you can do it WITHOUT being annoying.    You can do it while adding VALUE.    That's how I run it.    #justfollow-up    If you DON’T have a sequence, go make one.    Don't do it willy-nilly - I just want you to be able to track the results from it.    Then guess what? Hand it off to those people in your downline.    BOOM!    Increased all your team volumes.    If you've not yet, go to secretmlmhacks.com and join the program there.   LEARN HOW TO FOLLOW-UP    I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.    There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.    Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.    Again that’s secretmlmhacks.com. 

I'm very excited to share with you today's episode all about how to make strategic noise. I'm gonna share with you a video ad we created recently, AND teach you a little bit more about the script that we used to make it. I know I've talked about this a little bit in a previous episode (or two) about how we wrote the script for themlmfunnel.com ad. Go to themlmfunnel.com if you wanna look at it. But I'm actually gonna put it right here in this episode! And the ONLY reason is because I want you to watch what I'm doing. I couldn’t care less if you actually go get the thing that it's promoting. What I want you to see is how I'm using things that people are already familiar with in their ads. HOW TO MAKE STRATEGIC NOISE I have been studying more P.T. Barnum… And if you do not know who he is, P.T. Barnum is famous for his circus that he created. He's The P.T. Barnum Circus. But he didn't start doing that till later on in his life… He had a museum that he would promote… And he's kind of a serial entrepreneur. One of the things that P.T. Barnum was most known for was his bizarre ways of gaining attention. And to be a marketer is to be an attention-getter. THAT’S what I'm gonna show you guys in this ad. https://youtu.be/oC1U_Q2yBXM One of the things that he did way back in the mid 1800s when he had this museum was, he went and he found this homeless guy… He walked up to the homeless guy, and he told him to: Every hour, on the hour, several times a day, carry these bricks… He was supposed to put a brick on the corner of all these streets around the museum… And walk around, every so often, throughout the day, take one brick and replace it with the one that's on another street corner… Then walk to the next corner, and replace that brick with another one… And go to the next corner, without saying anything… … That was it. Then he was supposed to go drink and take a nap. It was only 30 minutes before this bizarre act was causing attention around his museum, and thus he would get more sales. I think he paid him 15 cents an hour to do this. He did A LOT of really bizarre, random things. He was the first one to bring an ELEPHANT to America. He's the first one to do a lot of things. And what he was great at was using strategic noise. MAKING A VIDEO AD FOR STRATEGIC NOISE I believe the world is noisy already… I'm not telling you to make strategic noise for noise's sake. However, to be a marketer… Multi-level marketer Network marketer ... You are a marketer, but the industry is mis-named. It is largely mis-named, because they're like, "You can only use these kinds of noise." And it's not really strategic noise… It's like a whisper. I want you to see how I am creating noise. This will make sense when you actually watch it. I'm doing bizarre things… And you don't need an explanation. People NEED curiosity in their lives. They WANT excitement. I challenge you: To watch what I'm doing and how I'm orchestrating it. HINT: Don't stop when you see me get to the offer ;) I strongly encourage you to go and watch the YouTube version of this podcast episode because you’ll actually SEE the ad… The jump cuts How fast we did I had a professional video ad team follow me around for a day. We shot this ad and we've been going back and forth on different cut styles, when to take this out, and put this in, and what kind of words to put on the screens etc. I'm using an actual script in my head… And then I'm doing a few weird, bizarre things that make no sense for the sake of gaining attention. MLM VIDEO AD In the ad, I'm also making fun of a few things that are widely known inside of MLM. Q: Why would I do that? A: Because they're widely known inside of MLM. One of my favorite Shark Tank episodes was where they turned down funding for this guy because… They loved his product, they liked him, they thought it was amazing. BUT the only reason why none of them funded him is because of this… This is what he said. "I like it, I like you, it's amazing. The only issue is it would cost millions of dollars to educate the market, in order for them to buy this." I was like, "Oh man, that's a powerful statement right there." You don't have to be this prolific genius. The market will tell you what’s already known. If you're like, “How do I make ads for this or that?”, “How do I gain attention?”, “How do I gain more noise?” You need to join in the place where they already are, and then take them to a new spot. Watch the ad and I want you to do something for me… When you learn something cool or observe something, please pause it and take notes. One of the ways I learned how to write scripts in my early days was to watched A LOT of videos. I would press play and then press pause and write it down. Q: Did that take few hours? A: Yeah, it did. Actually, sometimes it'd take a few days. But I internalized it on such a deep level. It meant I could replicate it and do the same, which is why we're doing all this. Take out a piece of paper. LEARN FROM THIS VIDEO AD What I'm good at is causing buying emotions. When you start to feel the buying emotions, pause and take note as to why you're feeling the buying emotion. This is one of the greatest educations I could give you on this podcast. Make notes when you: Start to feel the buying emotions Learn something new When you see something bizarre I'm doing this to fight false beliefs and poke fun of certain things. But there's a spot where I switch gears and start pitching. Watch that. Try and answer these questions: Why am I pitching what I am? Who am I pitching it to? Who do you think my target buyer is? … Thinking this way turns you into a marketer. You DID NOT become a marketer because you joined MLM. I needed to turn you into a marketer. Dissect this ad and go slow. Watch what I do to create scarcity and urgency. What do I do to walk them through buying? What do I do afterwards for all the knee-jerk reactions I know people are gonna have when they watch it. Watch it the whole way through… Do it a few times because it's very, very powerful. It's gonna be powerful for you seeing how us marketers actually orchestrate strategic noise. THE MLM FUNNEL VIDEO AD Is success in MLM even possible today? Well, let me ask you this…. Will this TV blow up with four pounds of explosives under it? BOOM! Whoa! I'm Steve, and MLM is stuck in the '90s! HELLO, the Internet is here! MLM is loaded with old and outdated methods, like… The three-way phone call! "Hey, you wanna make some money? I don't know how it works, but you gotta talk to this guy. Let me three-way you in." OR making a huge list of your friends and family that are uninterested and bugging them… The next question I have to answer is, “What island will I buy?!” OR have you ever attended one of those home parties that turns out to be fake? "Thanks all for coming to my party. I can't wait for you all to buy my product and fuel my future and retirement, 'cause I really haven't learned how to sell." "This party sucks!" I'm totally kidding… But serious. VIDEO AD FOR NETWORK MARKETING SECRETS The point is that us Internet marketers are playing the MLM game completely different than you've likely been taught. So to be clear, YES, I am in an MLM and I'm actively building… And YES, I'm actually using the Internet to do so. That whole thing that you can't use the Internet in your MLM… … It's how I'm using the Internet and Facebook and funnels that might surprise you. While I personally sell a lot of programs and courses about my own MLM methods, the purpose and point of this video is to show you another new fascinating book that will help walk you into modern MLM. It's called Network Marketing Secrets and it's by Russel Brunson. While old-school MLM tactics can work, it's like putting Han Solo against Superman. Come on, CGI is here. DIFFERENT WAYS TO MAKE STRATEGIC NOISE We do MLM DIFFERENTLY. Network Marketing Secrets will teach you how we're really recruiting online, automated, without talking to anybody. Q: Steve, why are you doing this? A: Well, the hope is that you go buy this book, make fat stacks of cash with it, and then you can use some of that money to buy my programs. What I'm gonna do is, I'm actually going to bribe you to buy this book through my affiliate link… Let's go check out these bonuses I got for you guys so that I can ethically bribe you to come get this. Shazam! Here's what you guys are gonna get when you guys get the Network Marketing Secrets book by clicking the link down below. [BUY NOW] 1. You guys are gonna get the Recruiting Funnel video course. One of the things that I've become known for is how I recruit, and while I've been filming this video ad in front of you guys right now, I've had people joining my downline automatically. If you guys wanna see how I do that, I recorded my screen and how I actually set up these recruiting funnels. The benefit of that is that this took me a couple years to figure out in all the finer points. You guys are literally gonna watch me, in front of a live audience, go build my recruiting funnel - My auto-recruiting funnel. Super cool, right? Total value: $497 I'm pumped for you guys to have it. OVER-DELIVER IN YOUR VIDEO AD So you guys get the Recruiting Funnel video course. Then I was like, “What else can we do? How else can we over-deliver on this?” If you guys choose to go get this book by clicking the link down below… [BUY NOW] 2. I'm gonna give you guys the Recruiting Funnel video course, but you're also going to get… The pre-built recruiting funnel template. I don't want you to watch this video course and then say, "Stephen, but you're a professional funnel builder. Of course you can pull that off." So what we did is, my team and I, we just went through and pre-built one for you that you can just download. You can get the recruiting funnel video course AND the pre-built recruiting funnel templates. Total value: $1,000 We're excited to give you that away for FREE. GET NETWORK MARKETING SECRETS If you choose to get the Network Marketing Secrets book through my link. What else do you need? What else can I give you guys? 3. We're gonna give you ON TOP OF THAT… Hack MLM. It is the downline onboarding template that I personally use. When somebody joins my downline… What I really do with them is NOT MUCH. What I did instead is, I filmed a 30-day video course walking them through how our: Back office works Products work What the bonus structure is like All the stuff that everybody asks anyway! What I did is, I filmed a course walking them through that… And then I was like, "Well, what if I was to give everybody in my downline the recruiting funnel and all these things as well?" What you’Re gonna see is the course that I hand off and is automatically given to my downline so that they're auto-trained. This has truly become an automated asset for me. We're gonna give you a ticket so you can check that out as if you were part of my downline and watch how I'm actually recruiting and then training my personal team. STEVE LARSEN VIDEO AD You’re gonna get the… Recruiting funnel video course Pre-built recruiting funnel template, so you have the template. Also inside Hack MLM, you have access to seeing how I personally am training those that I go and recruit because we're auto recruiting DAILY. What else can I give you? 4. We are going to give you a discount ticket to OfferMind. What I'm doing right here in front of you… Most people don't know how to do. I wanna help you guys make sexy offers for whatever MLM network marketing company, direct sales company you’re in. I'm gonna show you guys how to go and create an offer that's sexy and show you how to sell it. YES, this works in MLM. It's what I'm doing NOW. This works, no matter what you're in… Whether you sell online or offline… I want you to come to an event called OfferMind… And we're gonna give you guys a special discount code so you can come as my guest at a discounted rate than everyone else is gonna pay to be there. Very stoked about it. This is my yearly events. It's gonna be 1000 people who are really pumped about it. So you guys will get the… Recruiting funnel video course Pre-built recruiting funnel template Hack MLM downline onboarding (the actual one that I gave my very team) Discount ticket to come to OfferMind so you can make sexy offers that will make you stand out and unique amongst all of your upline and your downline. MLM FUNNEL VIDEO AD … What else can I give you? How can I over deliver? I wanna give you guys the MLM book funnel breakdown. When you guys actually click the link down below, what's gonna happen is… [BUY NOW] It's gonna take you over to another page It'll say, "Hey, put your email in. Put your email in so we know where to send you these bonuses." All you're gonna do is get the book on the next page that shows up. I thought, "Self, why don't you go and record yourself doing a breakdown of that funnel?" So you guys are gonna walk through a funnel from Russell Brunson. I was his funnel brother for two years. I put almost 500 funnels under my belt while I was working over there. What I'm gonna do is, I have a cool video course for you as well walking through how to go and actually build an MLM book funnel. Now, I'm gonna break it down, show you what he's doing step by step, and if you're lucky, we'll have a few of the actual nuggets in there that I wanna tell you about here. I'm actually super psyched for you guys to have this. There's a lot of MLMers who get big by writing their own book… When you do that, or if you ever choose to, how do you actually sell this on the internet in an effective manner? That's what I'm gonna teach you here inside the MLM book funnel breakdown. Very, very excited to do that. Total value: $197 WHAT YOU’RE GONNA GET IN THE MLM FUNNEL To recep, you’re gonna get the… Recruiting funnel video course Pre-built recruiting funnel template Hack MLM downline onboarding (this is how I do it personally in my team as well, amongst these as well) I'm gonna give you a discount code for my OfferMind event so you can come as a guest and be discounted and be there for two days, learn how to create a cool, sexy offer for your MLM upline and downline. MLM book funnel breakdown Total value: $2,138 We're very stoked for you guys to have this. All you have to do is get THIS. Literally, all you're gonna do is go click the button below this video. Put in your email… It's gonna say, "Hey, where would you like us to send your bonuses when you go get this book?" Put in your email address and buy the book. … I think it's seven bucks. Then all you do is your FREE bonuses, we release weekly. I just take the list of those who've been buying it through me, and we give you access. **Watch your email because all those bonuses I was just sharing with you will be kept inside your own members area.** WHAT YOU’RE GONNA GET FROM THE VIDEO AD Just to recap again… You're gonna get: The recruiting funnel video course The pre-built recruiting funnel template (the very ones that I use and hand off to my downline, it's very awesome). The Hack MLM downline onboarding course. A discount ticket to OfferMind, so you can learn how to make sexy offers. The MLM book funnel template Total value: $2,138 Just click the link below and then put in your email address and buy the book. [BUY NOW] The bonuses will show up on a weekly basis. "But Steve, I love the way my MLM has been teaching me to recruit and sell." Yeah, things that are comfortable can be cute, but what has it ever done for you? "But Steve, if it's not broke, don't fix it, right?" "Alright, but no one's buying 100 pound TVs anymore.” Guys, MLM has changed! The internet is here. Regardless of what your friends or family say, your up or downline, corporate HQ, or your dog says… Internet is part of the MLM business. So, congrats. Throw a party because you're about to learn how big MLMers actually do this. THE MLM FUNNEL WITH STEVE LARSEN The biggest question I get is: “Steve, how are you using the internet for your personal MLM today?” To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in. Facebook doesn't easily let you drive ads to MLM, and most MLMs won't let you say their name on the internet, which is stupid. Despite that, I am using the internet to grow my personal downline and sell products. MLM is changing, and you're probably feeling that, right? It's why I created a mini-course… To show you HOW I'm doing this all today. It's called The MLM Funnel and you can get it at themlmfunnel.com. I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get. He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link. How evil of me. When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team. ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline. If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now. Again, just go to themlmfunnel.com and buy Russell Brunson's new book there, and I'll send you all those bonuses for free.

I'm very excited to share with you a little bit more on how I actually get paid to find my leads. In the past, I have taught this concept several times… But I wanna share with you some more examples. When I was going around talking to a bunch of friends and family… And I was doing exactly what I was supposed to do… I'm not bad mouthing that, you understand? There's nothing wrong with talking to friends and family. Where I have the issue is before you even approach them, when you know, "Hey, they're not gonna be a great fit," but you go forward anyway. Or you have to convince them in. Have you ever noticed that those are the people that you have to hold a cattle prod to their back to get them to do anything. I don't want that kind of individual. I want somebody who WANTS to be in, who WANTS to be a runner, who is ready to work. And who actually WANTS to build a real asset… And not just a little money on the side. I WANT actual runners, people who are looking to build a business. GENERATING LEADS WITH FRONT-END PRODUCTS Every business needs leads. So what do you do? That was the issue I ran into. I remember when I finally walked through my entire list, and there were multiple times I wrote out 240 people… And I was like, "Look at all these people. Oh, my gosh. And if they got even a fifth of that... " And you start playing the percentage game. "What island will I buy?" I joke about that, but that was one of the things that I was like, "Holy cow." And it was one of the things that I was super concerned about when it suddenly wasn't working 'cause I was like, "Where else do I get my leads from? I have no idea where to get my leads." And suddenly the business was dead and I couldn't talk to anybody. This is something that, if you've not run into in the past... You're gonna run into it. If you don't figure out a lead machine, if you don't figure out a lead system, it's going to DIE. Every business that does not have consistent leads and cash flow dies. Those are the two numbers you should always watch. How many leads am I getting? Actual leads. Not just like, "I'm kinda interested." Qualified leads. Track them every month. We started doing that on a white board. When we started actually tracking the leads, for some reason without me even consciously doing more, we doubled the next month. Then after that it was like, another 50% higher than that… Just by us tracking it. I encourage you to start tracking the amount of leads coming in. ACQUIRING CUSTOMERS WITH FRONT-END PRODUCTS I wanna share with you ONE of my absolute favorite ways to not only get leads, but also get them faster while not having to pay for them. ' You need to understand a principle that all of us Internet marketers understand… Whoever can pay the most to acquire a customer wins. You can even have a worse product, but be able to spend more to acquire customer profitably, and you will WIN against the people who have better products. It's ONE of the major reasons why, when big MLMs say things like, "The product's so great, just go get it in front of the people and it sells itself." That might be true to a very small percentage of people… But the reality is, if I can spend $50 to acquire a customer and you can only spend $5, I am going to dominate you, even with a worse product. That’s why you have to think about this like, "Okay, so how do I actually make a lead machine?" All I do is teach people how to make lead machines, and wait for them to qualify themselves and say, "You know what, I am interested, Stephen. I'm interested in whatever you're doing. Let me come over and start chatting with you." I have some numbers here and what I don't want this to be is like, "Look at Stephen showing all the numbers of all the stuff he's making." Could you raise your hand right now and be like, "I will not get offended". FRONT-END PRODUCTS ARE UNAFFILIATED WITH MLM I wanna share with you real life stats of things that I'm actually doing… This is just ONE of my products that is actually generating leads for me. Qualifying them and teaching the ones are a good fit. I'm not saying that they're not good if they don't join my downline… Some of them already have one, which is great, they should stay in theirs. I'm not trying to pull from other places. That's not what I'm doing here. What I'm saying is there's a group of people who are already unhappy with what they're in. There's a certain kind of ‘moon's aligned’ individual. Q: Is it everybody? A: No… And it shouldn't be. What I do is create these front-end products that are unaffiliated with my MLM. It doesn't even say what I'm in. It's unaffiliated. I don't teach their stuff I'm not selling their products I don't do anything … I have something literally in the front here. I don't talk about it, I'm not speaking about it, I'm not saying the name of the product. I'm not even alluding. I keep my nose so clean. I'm not saying what it is that I'm actually in… And I know it drives some of you guys crazy. But that's the point! I create these front-end products that attract the dream person that I would love to have inside my downline. WHAT FRONT-END PRODUCTS DOES YOUR DREAM CUSTOMER WANT? It's gonna be really hard to attract your dream customer or your dream downline member if you don't even know what that looks like. Get good at defining what your dream is… And we talk a lot more about that. If you're liking this stuff, go to secretmlmhacks.com and grab the program. So I’ve got my dream customer… And what I'm gonna go do is figure out what this person is struggling with. I'm gonna figure out what things they're having a hard time with. Maybe they haven't gotten over their fear of talking to somebody. How can I make a general product (meaning it's not MLM company specific) teaching people how to overcome their fear of speaking to people? What I do is list a whole bunch of problems… Problems and problems and problems and problems and problems and problems… I go through and I look to see the ones that I could solve, like, "Oh, you know what, I actually know what it's like to be afraid of speaking to people, here's how I got over that." What if I was to film a small little course and sell that for a little bit of money? SELL IT… Don't give it away for free. Now I have a product that’s NOT affiliated with my MLM. It doesn't say the name, it doesn't say the product, no alluding… There's no cross-over. All I'm doing is I am creating actual value. THE LARSEN DEFINITION OF ‘VALUE’ What IS value? Value is when you solve a legitimate, expensive problem. It has to be expensive because you need to get paid; this is capitalism. It has to be legitimate because it can't be like, "Well, it's a serious issue." In one of my favorite Shark Tank episodes ever, the reason why they didn't wanna take the time of day to listen to this lady is because they were like, "You didn't solve an actual issue here. You just made an interesting trinket." Then she was like, "No, it's a real problem." They're like, "It's not a real problem, it's like a cute thing." You have to solve an actual issue. Value is solving a legitimate, expensive problem. How can I cause value in whatever they're doing? I want them to have success in their thing. Then I'm gonna solve these and make my own products and sell them because it's capitalism. Then I'm gonna make this big old list of people who are buying and not buying... You have buyers and people who just opted in and didn't actually purchase… Then I'm gonna keep providing value to the buyers (I'm gonna sell them the next thing), the people who just opted in (I'm gonna get them to try to buy the current thing). What it allows me to do is spend ad money. I don't take profit from these things, that's not the point. ADS FOR FRONT-END PRODUCTS The point is the recoup ad cost, because if I can spend money on ads... And I got ads, ads, ads… I can talk to so many more dream people than those who are not spending ads. Money moves faster than time. So I'm gonna go spend money on ads… Then they're gonna come pay me money, and I'm just gonna recycle it right back into the ads. What it's doing is spitting out a list of qualified people who have said, "I'm really actually serious about this." The mentality of somebody who spends nothing versus $1 is so much different. FREE versus $1 is the longest road ever. That's why I can sell something that is super cheap. This is how I do it. Now I got a list of people who are buyers and I'm gonna ask them to buy the next thing, the next thing, the next thing. I'm not talking about MLM or about the products. I'm not alluding to the products, I'm not trying to be sneaky, I'm not trying to ride the line as much as I can. The reason I'm walking through this again because we've noticed this is one of the MAJOR questions people have, and they get stressed out about it. Just keep it simple. All I'm doing is… Making a product Solving a legitimate issue in the marketplace that people pay for that is completely unaffiliated with my MLM WHAT IS A SELF-LIQUIDATING OFFER? We call this process a self-liquidating offer. Meaning, I'm gonna make an offer but it self-liquidates. I'm not selling it to go make a bunch of money and take it, I'm only doing it so that I can spend more on ads that attracts my dream customer. All I do is I make a cool product that only my dream customer would be interested in. I wanna talk to ONLY those people who have had a hard time, a scary time with talking to people. They have a hard time with opening their mouth, they don't know what to say in front of people, they clam up. If you like this, again, go to secretmlmhacks.com and buy the program. **This is my blatant pitch** As we've gotten further down the show, I'm more blatantly pitching it because it's in the program! Just go to the program. I can't give you EVERYTHING on this podcast. When you say… What: Is my dream customer? Issues are they having? Are those are legitimate and valuable and expensive problems that I can actually solve? Then I'm gonna go in and make that, and I'm gonna make it really awesome. I'm gonna over-deliver. I want a reputation for delivering more value than they bought… Which is what I do, and why my offers are so huge, and why I put so much stuff in them to help you and actually accelerate the success with it. ADDING VALUE TO YOUR FRONT-END PRODUCTS I'm gonna pump tons and tons of stuff in there… Then they're like, "Man, this guy's really helping me." They come and they purchase. They buy the product, and then I'll have a list of people who bought it, and those who didn't (and that's okay)... But the buyers list might buy the next thing. All that's doing is feeding the pot of ads. And those who opted in, maybe they just need to hear more of my stuff. Let's send them to the podcast. There's always people who reach out and say, "Stephen, dude, whatever you're in, I just wanna join it because I like the structure that you're giving." And I'm like, "Cool." Q: Did I outbound pitch? A: No. Q: Did I talk about my MLM in these ads? A: Heck, no. Q: Did I talk about my MLM in these products? A: Absolutely not. It's a separate island… And that's why it works so well. MY SELF-LIQUIDATING OFFER STATS I wanted to share with you a few numbers on this… So you can see how powerful the principle really is . It's life changing. It changes the entire MLM model (and there's nothing wrong with that). It's multi-level marketing. That doesn't mean you can't use actual tactics that are used in other businesses. One of the products that I sell is the Secret MLM Hacks product. I just wanna share with you some of the numbers on this… So that you can see me doing this in live action. What I have over here is a dream customer… And I have my MLM downline. REMEMBER: it's its own island… Not talking about it, not sharing anything about it, keeping it separate, keeping it separate. As of right now (me recording this) the program is $997. We are increasing the price to $1,500 (if not $2,000) soon. The ONLY reason why is because we have found that the person who is our dream customer, they're already at a certain level of success. It's fine if you're new, and we have options for you if you can't afford that kind of thing (and that's totally fine). The other reason is because I have a lot of people who come in now and are hoping to fulfill on it. I have to pay them too. I'm gonna show you gross numbers. This is not the actual profit numbers. I've been selling Secret MLM Hacks for over a year and a half now. I'll just grab the most recent year… [Right now it's July 26th… So I grab July 26th through the beginning of July 2018. July 2018, July 2018 through 2019.] HOW MUCH MONEY DO MY FRONT-END PRODUCTS MAKE? I printed my stats sheet right before I got on this… We got $429,000. The earnings per click, we're getting $54 per click (which is pretty awesome). And the average cart value is $1,157. … Meaning for every purchaser of Secret MLM Hacks, even though it's a $997 product, we're actually getting MORE than that. And I wanna share with you guys WHY, and why this is such a powerful principle. I want you to look at and be like, "How can I also?" NOT, "I don't qualify." It's, "How can I?" Just in the last year, we haven't spent that much on ads. I'm gonna walk through a few numbers on this. So we have $429,000. There's a principle here that I want you to understand… The last few podcast episodes I've done on this show have been a lot more informational and instructional… But there's still from a 30,000 ft view… And it's just so that you understand more of what I'm doing. A few people will be like, "You can't do that." Well, I am doing it. And NO, I'm not the only one doing it. I didn't invent this. I observed, and I'm just doing the same, and now I'm LOUD about it. FRONT-END PRODUCT BUYERS AND NON-BUYERS So we have a list of people who just opted in, and then we have a list of people who are our buyers. These are pretty good numbers. There's a metric us, in the internet marketing space, follow. The metric is that for every person… You usually make $1 per person, per month on your list. If you're bad. In the last year 46,000 people have seen the webinar registration page but 22,000 people actually opted in. That's a 48% registration rate. We have 22,000 people who opted in. Because there's always people who opt out (and that's part of the game) we have 20,000 people on that list. About 2,000 people have opted. I'm not the only fish in the pond, man. Go follow someone else. Now, there's one other piece to this… We have spent about $70,000 in ads and have $429,000 in revenue… Which is pretty awesome. Think about this... Q: Would you spend $70,000 to generate $400,000? A: Absolutely. Absolutely. Let me think about this here real quick though. Okay, so... Boom. That's in revenue. This is an SLO. I'm gonna go create a cool piece of value which teaches something amazing. There's no pitch but they come and they ask to join my downline. I'm just driving ads to this. We've spent $70,000 in ads, in the last year we've generated $429,000. I'm kinda kicking myself because I'm like, "That could be way bigger." CHATBOT SELF-LIQUIDATING OFFER We created a self-liquidating offer… And it's a Chatbots thing. In the last year we've had 957 people purchase our $57 thing. That's a revenue of $54,500. $54,000 in SLO revenue. $70,000 - $54,000 = $16,000 $16,000 on ads to generate around $400,000 in cash. We've had 371 purchases of Secret MLM Hacks in the last year. We have a whole product here that is basically paying for our ads. We're almost completely removing our ad cost by having this self-liquidating offer. It's a Chatbots thing that says, "Hey, this isn't the actual thing that you're going to, but if you wanted it's kinda cool." 957 people have paid $57. That's $54,000. I wanna run one more number by you… This is what real marketers on the internet actually look at. What I'm talking about right now is marketing math. Come learn how to do that, Secret MLM Hacks. We do about $2-$3 per person per month on this list. The whole point of the episode is for you to see some live examples. Secret MLM Hacks is $997 right now. We're gonna increase the price. The chatbots thing is $57... And I'll have a whole episode about that in the future. What's interesting is, in the last quarter, it's $160,000 (in the last three months). AVERAGE CART VALUE OF FRONT-END PRODUCTS When somebody buys Secret MLM Hacks, how much money is actually coming through per person? What's interesting is the average cart value is above $997. It's actually $1,146. What does that tell us? For every four chatbot sales, we're getting ONE Secret MLM Hacks sale. Isn't that crazy? In the last week we spent two or three grand on ads, but it generated $13,000. I'm just giving you guys some real life numbers. Guess what? I don't know how to drive Facebook ads. I don't need to know how to drive Facebook ads. Honestly, I don't know how to do most of the things that my business does. To be an entrepreneur, it's not to be an expert in everything. Just go find the who that knows the how and orchestrate it. We are actually almost completely liquidating right now. Those numbers I showed you over the last year, they've improved since a year ago. The numbers now are waaay better than the numbers even a year ago. For every dollar going in, we get three or four bucks out? Tell me another investment vehicle that can do that. You know another place that can give you 400%? I challenge you to go and get Secret MLM Hacks. Go to secretmlmhacks.com. FIND PEOPLE TO PITCH WITH FRONT-END PRODUCTS I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM. If you want to do the same for yourself, head over to secretmlmhacks.com. Again that’s secretmlmhacks.com.

Today, I wanna teach you guys a VERY special technique I use… Which you've likely seen before, called Aging and Ascending, and how I do it to my MLM leads. AGING AND ASCENDING Recently, I was on a coaching call and there were several hundred people listening… It's always funny because there's always TWO people in the audience… The first type of person is the person who's excited to be there. Maybe they sacrificed a little bit to be there (even if it's on a virtual call) and they're very pumped about it. They're taking notes and they're REALLY engaged. The second type of person I see showing up to… An event A coaching call Or even just to LIFE … Is the person who is actively looking for holes and actively looking to discredit what they're being taught. The mentality of successful people is not knee-jerk skeptic. https://youtu.be/HIoQe3YLYfA The reason I'm telling you this is because the thing I'm gonna walk you guys through today about Aging and Ascending leads… It has EVERYTHING to do with how I actually run my business. I'm begging you, PLEASE don't be the person who's like, "That's not gonna work for me. It's worked for all these other tens of thousands of people, but not me. I'm unique." **THICK SKIN MOMENT** CHECK OUT MY VALUE LADDER I've got a cool piece of paper in my hand… I want to walk you through is how I actually Age and Ascend my leads through the use of what we call a VALUE LADDER. This is probably not the first time you've heard this term… I wanna show you guys how I actually run my business. I did a podcast episode a little while ago called Info Plus MLM, and that episode is one of the cornerstones of how I run stuff. Some people say, "No, that's not how it actually is happening." Go watch major MLMers. A lot of them have their own info products that are unrelated to the products that they actually sell… Unrelated to the MLM they're in! We've got INFORMATION… And that could come in the form of: Writing a book or an ebook Some kind of video course Audio training [If you’re not on YouTube right now, this episode might be helpful for you to check out on YouTube] What's cool is that when you understand this stuff, it’s not helpful for people unless you're solving legitimate problems. You cannot survive very long in this game without being legitimate. THE FIRST TIME I LEARNED ABOUT AGING AND ASCENDING I'm NOT telling you to go make crap. Go make things that are awesome. What we do is we share information and then we lead those people into the downline that we're in. THAT’S how we play the game. MANY big people play it that way. I'm NOT the first person to do this. I just noticed THIS is what big people are doing and I started going it. I wanna share with you how we take the leads from all this info space and we age and ascend them. That term comes from a book called DotCom Secrets. The first time I read DotCom Secrets, I was in the Army. It was in a 10-day training… I was laying in the dirt, and I had my M-16 in my right hand and DotCom Secrets in my left hand. I was reading DotCom Secrets and I'd laid down my weapon, pull a pen from the pen slots in the forearm of my uniform and take notes. One of the concepts in that book is called Aging and Ascending. Let's say that you get 100 people who come to you and say, "You know what? I'm interested interested in whatever MLM you're in." How many of them do you think are gonna join right off the bat? Let's say 10% of these people actually do something. If you get 10 people, that leaves 90 people who did not take action. Go back to the way most of us are taught MLM… And there's nothing wrong with it… So long as you're approaching those who are actually interested. AGING AND ASCENDING THE 90% Let's say you take your phone out and you get 100 contacts from your phone and 10 of the 100 take action. That's not bad… But what do you do with the other 90? You just toss them to the wayside? That's one of the reasons why people might feel used by you. Don't toss them to the wayside. What you do is what we call Age and Ascend. I'm gonna put some time on them. I'm not just gonna drop them. Same thing is true online. It's no different just because it's on the internet, it's just on the internet. What do I do with this other 90? I'm going to Age and Ascend them. That's gonna let me gain more of a relationship, more trust. I wanna teach you how I do that with what we call a VALUE LADDER. A value ladder traditionally looks like a series of steps. Basically all you're saying is, “How much money I can charge with how much value I give them”. The more expensive things are up the TOP and the less expensive or free things are down the BOTTOM. My MLM isn’t in my value ladder… It's actually in the BACK. A portion of the people who see my FREE stuff come to me even though I don't say the name of my MLM in this ENTIRE value ladder. It will kill it. I DON’T talk about my MLM and I DON’T say what I'm in. I DO say that I'm in stuff, like right now, making this for Secret MLM Hacks Radio. THIS is the FREE zone right there at the bottom of the value ladder. AGING AND ASCENDING YOUR LEADS A portion of you guys come to me and say, "Hey, I'd like to join whatever you're in." I'm telling you to do the same thing. A portion of you are like, "Hey, Stephen, I want the next thing to get to know you a little bit more." I have a book that's coming out. This is how I Age and Ascend leads. The whole point of this is to show you that a business without a lead machine is DEAD. It doesn't matter that you're in MLM and someone else makes and fulfils on the product. You still NEED a source of leads. In traditional models, you are your upline's lead gen… Which is why they tell you to gather all your phone contacts. I'm telling you to make your own lead source so you're not dependent on your upline or downline to give you your leads. You get better fish with better bait. If you're liking this stuff right now, go to secretmlmhacks.com, watch the web class, and BUY IT. THIS is the type of stuff that we go through. I DO NOT give everything out on the podcast. The course is in secretmlmhacks.com. THE FIRST STEP IN MY VALUE LADDER The FIRST thing I have inside my value ladder is all my FREE stuff. This is where I have: Secret MLM Hacks Radio MLM Masters Pack The Blog Hack MLM THE SECOND STEP IN MY VALUE LADDER The SECOND thing I have is a book teaching the three things you actually control in MLM… Because you DON’T control a lot. Go to moderndownline.com and join the waiting list there. A portion of people who see this are like, "This dude's legit. I don't care that his eyeballs are massive, I'm gonna go try and join his team," and that's great. I'm trying to teach you to do the same in your MLM. I don't care what you're in. I'm trying to change the industry. I'm super excited about that book. It's intense. THE THIRD STEP IN MY VALUE LADDER The THIRD thing on here is the actual Secret MLM Hacks course. This is the course that walks people through how to actually do it. There's a workbook, a group and tons of FAQs things. THE FOURTH STEP IN MY VALUE LADDER The FOURTH thing is EVENTS. I have an event called OfferMind. When people get the Secret MLM Hacks course, they also get a ticket for OfferMind. Hack MLM Live OfferLab is meant for those who have an existing business who are really looking to blow stuff up. It gets more expensive as you move up… But it's also meant to cater to where you are. If you're like, "Man, I'm brand new," sweet. You might wanna think about coming down into the FREE stuff, the book, Secret MLM Hacks. If you’re like, "Man, I'm existing. I've already got cash flow. My team's already grown. It's doing super well. I just need to expand and extend my reach. I'm looking at how to duplicate. I'm looking at how to make stronger lead machines." Then come to the events. THE FIFTH STEP IN MY VALUE LADDER There's one more thing on the top here… We have OfferLab… There's ONE MORE thing at the top here. This is what I call Titans of Industry. Titans of Industry is my mastermind where we go to cool destinations and do our masterminds. I LOVE Masterminds. I'm in Russell's Inner Circle… By the end of this year, I think I will have paid $150,000 in coaching (not to one person, I have lots of coaches). It's VERY important that whoever you're getting coached from is also paying to get coached. So that's my value ladder. The whole point of it is that I can Age and Ascend ALL of my leads. Every single value ladder step has its own individual funnel. It's also got its own marketing sequence that suggests, "Why don't you go to the next level? Why don't you go to the next level? Why don't you go to the next level?" In the FREE area, there's an email sequence that pushes up. The book has an email sequence that pushes up. And Secret MLM Hacks has an email sequence that pushes up. What's powerful about this is… Nowhere in this am I mentioning what I'm in. WHY I HAVE A VALUE LADDER The reason I do that is because I have people come and apply to join my downline. It's a natural occurring thing when I provide more value to the marketplace. The marketplace says, "Well, hey. Let me follow up with you." So I have is a whole separate recruiting funnel. THIS is how I age and ascend my leads. I make sure they're having success with it and then I ascend them to the next thing. There's a group of people that reach out and say, "Stephen, what are you in? I want to be whatever you are in. I don't care what you're in." The reason I do that is because I don't want them to go, "Well, look. I hate that company." I chose it for very specific reasons. I want them to join me as much as they're joining the company. A lot of people will reach out and say, "Well, Stephen, what are you in? I don't really care, I just wanna do whatever it is that you're doing." I give them the link, and then we start the process of seeing if they're a good fit for my downline. I'm not talking about my MLM… They’re not gonna like that. Instead, provide a lot of value to the marketplace. I've been doing this stuff for a long time now… I've built literally hundreds, and hundreds, and hundreds, and hundreds of sales funnels. That’s what I do. CREATING THE FIRST STEP IN YOUR VALUE LADDER But you just need ONE. If you have a book, do you have a book funnel? Are you driving paid advertising? Are you ascending them somewhere else? Age and ascend, age and ascend. That's the whole name of the game. I wanted this episode to be a little bit more eyes wide open, "This is what Stephen's actually doing. Oh, my gosh. That's so crazy cool." I wanna toss it out to you just to give you ideas and get your wheels spinning. If you need to listen to this a few times, I strongly encourage you to do so because this is how a marketer approaches MLM. This is how an internet funnel builder approaches the network marketing space. We look to see, "I've got a dream customer right here. Got this amazing dream customer." not a could-be customer… How do I track this person? They're living over here in this bubble on the side… How do I get them over here to my MLM on this side? How do I get them excited or interested and come on over to me? The way I do it is by creating value for that individual. I'm gonna solve legitimate problems. DON’T BUILD YOUR VALUE LADDER ALL AT ONCE Don't try and build the whole value out at once. The book's not out yet HackMLM is not live My Mastermind is not something that I'm offering quite yet (go to titansofindustry.com) Go to moderndownlinecoaching.com to see this. Moderndownlinecoaching.com will show all this to you, but it doesn't talk about my actual MLM. That's how I keep these two worlds separate and how I keep the two worlds safe. I can still attract with speed FASTER than if I was to go to a mall. I can go and attract the dream person who's a REAL builder, and actual grower, actual runner. How do I track them? Let me solve problems for them. Whether or not they join, I'm cool with that. I want it to be their choice. I want them to want to join me. Then BAM, I got all these things. Let me age and ascend, let me solve more problems for them. As of right now, we're about to cross 2,000 people asking to join my personal downline (not including all the other ones below) which is really powerful. But that doesn't mean I let 2,000 join. It's a vetting process for me… And it's completely automated. AGING AND ASCENDING THE PEOPLE WHO AREN’T INTERESTED Age and Ascend. What do you do with the people who are not interested right out of the gate? It doesn't mean you cast them to the wayside. Doing that often makes people offended and they're not likely to join in the future anyway. What do you do with the other 90% of people who are not interested off the bat? Age and ascend. Keep that in your mind. Hopefully, this episode has been helpful. Make sure that you're going back and saying, "Hey, what is he doing there? Or how's he doing that over there?". Be an active participant in learning actual marketing for multi-level marketing. Very excited that you guys have been a part of this. If you could, I would love a review. Go to smhreview.com. That's the review place where you can review this podcast. I would love an honest review. If you freaking hate me or whatever, just let me know. We love to know what it is that you’re struggling with, where you still are having a hard time, so that I can keep providing valuable answers. My intent here is to HELP educate the market on WHY we are doing it like we are. We got the internet! Just choose ONE thing and provide value with it. How can you capture the lead and then Age and Ascend them afterwards with the hope that eventually they're like, "You know what, what are you in?" MODERN DOWNLINE COACHING YOU listening to this right now… You're in one of two scenarios. The first is that you currently have an automated recruiting process that's bringing quality people to you. Quality leads, people who want to join your downline, people who wanna make a career and a real business out of this. Maybe you have ads and content bringing new customers to you. You may even have a product or two which you sell to attract people to you. Maybe you've even automated it and you make money while doing everyday things. Or the second option is that you DON’T have any of that set up… And you're trying to make all this work and tie all these pieces together, just so you can survive in modern MLM today. If you want my help, just go to moderndownlinecoaching.com and see where to get started. It took me a long time to get the skills to get all this moving forward, creating the sales letter and video, creating the actual sales funnel, writing the follow-up emails. The promotion campaigns, fulfilment plans, fresh new ads. There's a lot. And the place to start on the path is different for each person. So I created moderndownlinecoaching.com for you to check out where you should go next. Whether you're just starting out with no product, no list and no clue what to do next… Or if you're a seasoned MLMer, a network marketer and you just wanna add more revenues and scale your downline, go to moderndownlinecoaching.com. I don't really believe in shortcuts, but I do know you can speed up your journey on the path. Figure out the best place to start by going to moderndownlinecoaching.com now.

I have a very special guest for you today! Frankly, I'm very shocked that we are able to get someone with such incredible stature in this show. SHE’S AMAZING! She's an incredible individual and we're all very lucky to have her here. I'm not gonna say the name of her MLM. I wanna keep it very company neutral so this remains a PURE marketing knowledge place. She… Has helped open 40 countries for the network marketing company she's a part of. Has a downline of over FOUR AND A HALF MILLION people! Is an INCREDIBLE person and she has a podcast called MLM Game Changer. We're VERY privileged to have her on here today. Teresa, welcome to the show. THE QUEEN OF OFFLINE RECRUITING Teresa Harding: Thank you! I am REALLY excited to be here and I honestly feel really honored because you’ve been a mentor for a lot of the things that I've learned. Thank you for having me! Steve: That's awesome, thanks so much. People may not know you yet or have listened to your podcast yet… How did you get started in this game? Teresa: Oh, my goodness, I HATED network marketing. I thought it was almost EVIL. There were experiences where people tricked you into coming to a meeting at their house… They invite you to dinner, that whole thing, and I couldn't stand it! I was not interested AT ALL. https://youtu.be/aqn-PxmrYGE My sister invited me to a class, and I love my sister. We're very close. I knew I was going to go support her but I told my husband, "Look, would you please come with me? I have to go to this thing because I have to support her." So I went and I was SURPRISED by the product. As you guys all know… Network marketing companies often have pretty amazing products. Steve: Amazing products! Teresa: I didn't know that at the time… Ours is a health product. My niece at the time was two years old… She started having some pretty serious neurological problems that were pretty scary, and someone told my sister, "Oh, you should try this product"... And I thought, "Oh, brother, are you kidding me?" The support and what I saw was actually UNBELIEVABLE… So I started researching and looking into it and ended up WANTING the product but NOT gonna the business. I started using the product and helping people with the product and I started getting a little paycheck but I WASN’T trying to build. BUILDING AN OFFLINE RECRUITING BUSINESS So, I thought, "Fine. I'll do this for three months. I am not talking to my friend and I am not talking to my family." Steve: Right! Teresa: In that, I think we're kindred spirits. I have heard SO MANY of your trainings! That's how I got involved, fell in love with it and now, LOVE… Helping people Network marketing Steve: When did it start becoming a REAL thing for you? You're like, "Man, this is actually something that I wanna go full-time into and get four and a half million people"? Obviously, it didn't happen all at once… But what did that look like? Teresa: And of course, it doesn't happen by yourself. It really takes A LOT of people working hard together and I have a lot of amazing leaders on my team, as you can imagine. Once I decided I'm gonna do this for three months… I'm kind of a go-getter and I always reach my goals. My goals are always crazy high where I constantly have naysayers telling me it can't be done, and I just go ahead and do it anyway… I don't always reach them as soon as I want. I decided to try it for 3 months and then I went after it… It was working and it was UNBELIEVABLE! NETWORK MARKETING IS HELPING PEOPLE I quickly discovered that it really IS about helping people. I built mine offline at first and it's just been amazing. And I absolutely that you don't pressure people. It's not about chasing, hunting people down. We are not the hunter and they are not the target. Steve: Yeah, absolutely. One of the biggest questions I get, and I'm sure you get it all the time, is… “How long have you been at it?” And I feel like the thing that they're asking is, “Is it really worth it for me to go after that?” And they're trying to find some logical reason to release themselves from the pressure of moving forward. With that backdrop, and everyone now knowing how I feel about that… How long have you been at it? Teresa: I've been doing this for 11 years. At first, I was doing it part-time because I was a stay-at-home mom. I'd never really been involved in business before. Of course, I had skills and I had been to college… But I wanted to raise my own kids. So, I did that and this came about right as my kids were getting a little bit older. I would only do it part-time while they were at school or at their sports practices and things like that. NETWORK MARKETING PART TIME For the first several years, it was very part-time… But I'm an overachiever, which is fun for me. I would get A LOT done in the time that I had but then… As it got to a point where I could spend more time on it and I was able to do it full-time, I remember the day thinking, "Okay. Now, let's see what we can do." At that point, I was a pretty high rank (third from the highest rank that you could achieve in the company). I'd achieved A LOT… Steve: That's so awesome. Teresa is 100% the queen of offline building. You have this down to a SCIENCE. You're so good at it, you're known for it. You have your own programs on that as well! Did you learn those things? I'm sure some of it was discovered along the way… Better tactics and methods on recruiting... How do you start getting really good at that? Because MOST don't. Teresa: First of all, you have to know… I am EXTREMELY opinionated about how it should be done. The way that people pressure and try to approach all their friends and family… I did not agree with that AT ALL! We DO have people make their list… But the way they approach is absolutely about WHAT they know that person actually NEEDS. The thing I fell in love with when I found your online stuff was that we had been trying to figure out online for the last four years and we HAD figured it out… But not to the extent that you had. NETWORK MARKETING ONLINE When I found your stuff I freaked out because I was like, "Oh, my goodness." We HAD figured it out, but that was the icing on the cake! We've geeked out over you… Over ClickFunnels… All of that. The way that you teach online, that's exactly how you should be doing it offline. All the things that you do… Attract the people who are interested Don't go after the people who are not interested Not trying to get every single person on your team If you're worrying more about the other person than yourself… You're meeting their needs and solving their problems. If you can solve their problems, you'll continue that journey together. But if you CAN’T, you can still be friends. You don't need to bring up that stuff all the time. The best compliment I ever got was when a neighbor of mine came to me needing something for a health situation. She didn't use our product, but she knew of our product. She needed to find something for her daughter and asked if we had anything. I told her “Yes”, I was HELPING her. She said, "There are a lot of people in our neighborhood who do your business… My husband said, I don't want you talking to anyone else, I want you talking to Teresa because she won't hound us, and she won't bug us." Steve: WOW! Teresa: That's probably the most powerful compliment because that is EXACTLY how you build offline… NETWORK MARKETING ONLINE VS OFFLINE You do the same things that we do ONLINE… There are just some tricks to figuring out how to do it online, in the same way there are some tricks to figuring out how to do it offline… It's just it's faster online, which is so exciting as we've gotten into that! Steve: It's funny because the way I think about the Internet… There are a few very easy plays (like little football plays) that I think about. "I'm gonna run that play, I'm gonna run that play." And I just know it just works because it adds value before you go follow up with asking them to actually join. What's one of your favorite methods for offline growth? Teresa: We actually have some scripts that we give people for different types of situations… So many people say too much, or say it wrong… The nice thing about online is you write it in the funnel, then it's there and you don't mess up. The hard part about offline is you need to LEARN how to say things… Ultimately it’s about: Asking them questions Finding out what it is that they need In the online space, we try to touch those emotions that make them feel like we are talking to them… That's the exact same thing we're doing OFFLINE where we're finding out WHAT their needs are. That's ONE thing that we do… OFFLINE RECRUITING TECHNIQUES The second thing we do is, any time I meet someone… I am not trying to bring up my MLM. I am trying to get to know them, making new friends… It's fun for me! I make new friends! I travel a lot internationally and I make new friends. When we're talking, two things ALWAYS come up… Your business or what you do for work Health If I saw a movie that I wanted to tell you about… I'm not gonna make any money off that movie. But if it was so awesome, I'm going to want to tell you about it. "Steve, oh, my God, have you seen that movie? It's awesome, you have to go and see that movie." I would do it the same way whether or not I'm gonna make money off of that. If it's really something that I feel that way about and I could help people with, then that's how we approach it. Steve: That makes total sense, it is very natural with that approach. That's very cool. One of the reasons why I started doing MLM on the Internet is because I was so afraid to talk face-to-face with people. In that four and a half million you must have someone who's fearful of talking face-to-face? So I was like, "Well, I'm kind of a nerd. I'll go create a system, but that's really nerdy and most don't go do that." For all the people who are like, "Alright, Teresa, how do I go do it? I've got Steven's stuff but I still wanna talk face-to-face." What do you say to those people who are just super scared of talking face-to-face, how do you get over that fear? OFFLINE RECRUITING = FACE-TO-FACE Teresa: There's at least ONE person in four million… Probably every single one has been there… Even when I was super confident and had been presenting in front of tens of thousands of people… I would still get in front of someone on the airplane and all of a sudden something would happen and I would wanna be careful not to make it awkward. Steve: Yeah, just clam up in the air… Teresa: That's ALWAYS a thing… We: Teach people Do role Have a script that is super simple and not awkward, that anybody can use … You could totally use it for your company. It says HOW to offer the sample (or whatever you're gonna do) and it's so powerful. IT WORKS. Our numbers increase significantly when we use this script. It tells you what to say to them if they had a: BAD experience GOOD experience We have spent so many marketing dollars on figuring out HOW soon should you respond to someone. For example, with your email sequence, you know EXACTLY what days you're sending those out. Steve: Boom, BOOM, BOOM! Teresa: It's the EXACT same thing! You give them the sample, and three days is waaay too long. If you do it the next day, they feel like you're hounding them. They're like, "Why won't you leave me alone now?" FOLLOWING UP WITH PEOPLE IN NETWORK MARKETING TWO DAYS is perfect, and you warn them ahead of time. For example, I always tell them I’m going to contact them, tell them why, and tell them how. That sounds like it can be so dramatic, but listen to this, it's super simple… So if I said, "Hey, Steve, you've got this thing, okay? Try it like this and I'll give you a call in a couple of days to see how it's going." Steve: So it's seeded… I don't feel pressure. Teresa: Now when I do call you, you're not going. "Why is she calling me again?" You're going, "She is taking such awesome care of me. I can't believe she's taking the time to do this with me." Just little things like that. I've seen your trainings on sales pages and the wording that you do. It's exactly the same thing, it really is. Steve: That's so cool! Yeah, many people have asked how do they do offline. It's the same... I'm not going to build a funnel, I'm just gonna do it my way. That IS a funnel. It doesn't matter whether it's online or offline. Funnels existed when the first caveman traded a rock for a piece of whatever. Teresa: That's why I was so excited when I found your stuff. You took the real way to do network marketing that is truly helpful, not pressure… And you put it online. You didn't change it and mess up the system. THE BEAUTY OF ONLINE RECRUITING The beauty of online is you can do it faster and reach more people. If you can spend ad dollars, that's even better. I have made more stupid mistakes than anybody network marketing… I am quite sure. So I know my stuff inside and out. I was learning the online stuff and digging even deeper, and going, “How fun to connect the two, how fun to put it together and go, wow, this is honestly moving into the 21st century!” Steve: It's taken FOREVER! We’VE got a lot of up-lines that are AFRAID of it… When did you start reaching out for assistance and help and growth? Were you consuming books and CDs and courses? What kind of training did you consume at the beginning? Teresa: When we first started, I'd never done this before… I didn't have any connections in the industry and I had not had any success myself because I was BRAND NEW… So I went to the owners of our company (who are pretty renowned) they're amazing in the industry. But they're not used to doing what we do... But they were EXTREMELY helpful. I learned as much as I could and I basically went to them and said, "Okay, you tell me who's making the most in network marketing and you tell me what they're doing, and then I will try to mimic that." NETWORK MARKETING BOOKS Then started reading tons of business books, tons of network marketing books… I can't even share my gratitude enough for the people who come before who spent their lifetime learning all these things so that I can learn in a book what it took them years and years to learn. There's always great information… But I'm pretty opinionated about that whole pushy network marketing attitude. And there are some books out there that are very much that way. You will NEVER hear me advocating that. I absolutely don't think it's necessary. Obviously, it's not. I believe that that's ONE of the reasons our team is so massive… Because it doesn't feel that way. I devour books and I read like crazy. I was on Goodreads, and they had this reading challenge last year where they said, "How many books do you wanna read?" We were living in China and I thought, “This is a busy year, so I probably better just say one book a month, even though I know I read a lot.” By the end of the year, I had read 40 books. Steve: What happened to your team growth when you started consuming all that training? Teresa: Oh, my goodness! What happens is, your team grows exponentially! OFFLINE RECRUITING TO ONLINE RECRUITING Not just in relation to how much you're learning, because you know what it's like… The more you grow your business, the more you have to face things about yourself that you didn't necessarily wanna face. Steve: And it sucks. Teresa: It's weird… It's like you hit these lids that you don't realize you're hitting until you up-level your skill in that area… You become a better leader, you learn something more that allows you to lead better, grow bigger, and progress more. Steve: I think of it like those rock tumblers that we used to have growing up… Did you ever have those? You put all those rocks in and it’s super loud, really annoying… Then you pull it out and you're like, “Oh, that was awesome.” The nastier the rock, the more beautiful at the end. Teresa: Smooth and gorgeous and a color that you didn't even know. Steve: So you started building and building and building offline (obviously) and then… And then did you start taking that offline-to-online growth? Teresa: It's never perfect… You always have things to learn but we knew how to do that offline building, no problem. I started trying to do live seminars about six or seven years ago because I thought, “We know how to do this, we are good at this.” If we can get MORE people in the room, we go BIGGER, we can go FASTER. It worked and we were starting to figure it out… I actually partnered with some people who had run massive events for people like Zig Ziglar… But it takes A LOT of capital and you're flying the whole team out to the area, going to Colorado and all of a sudden, it hit me… FIGURING OUT ONLINE NETWORK MARKETING You think I'd have figured this out sooner, but I was like, “Duh, if we're gonna do this, why do it live? Why not do it online?" That's when I started going, "Dude, we figured this out online and then, of course, we can go do live events and people will come," It has been so fun and so expensive until I found you guys. We had gotten the cost per acquisition down pretty low… Lower than anyone I know aside from the people that you train. AND THEN, I found your stuff and it was so exciting. And in fact, we brought a little gift for you. Steve: Oh, yeah? Teresa: Can I share this little surprise? Steve: Absolutely. Teresa: We made this for you. Steve: Oh, yeah? Teresa: I just have to tell you that my office team, my employees have been really excited about this and they've been sharing this all over the office over and over again. We have a segment… I won't share the whole thing here because it's too long. The one that we're going to give you is four minutes long, but this one is just 15 seconds… Steve: I'm so excited! NETWORK MARKETING MAGNET Teresa: That's part of what draws people to you and to what makes you a magnet. We have a four-minute segment that is just super-fun and I'll just tell you… We didn't have time. We're gonna give you this and you can use it for however you see fit. It might just be fun to have as a sound on your phone. I'm gonna turn that into my ringtone for you. Steve: Oh, it sounds good. That's awesome! I was speaking at an event once and there's a Q&A section at the end… This lady stood up and she said, "I know you're thinking about apps. Will you ever make an app for all the sound effects you make?" And I was like, "I think I'm flattered." Teresa: That was awesome! Steve: It's so funny 'cause I never realized I was doing it! Teresa: It's what makes it engaging because you're so fun. You're so YOU and you just draw people in! Steve: That means a lot. I'm very excited about it. Teresa: It's really fun. I hope you like and I hope you take it as a compliment. Steve: It's a huge compliment, totally. I will take that and blast it EVERYWHERE! Thank you SO MUCH for being on the show and thanks for walking through this. OFFLINE RECRUITING ADVICE Could you just give ONE MORE piece of advice for somebody who is just starting out and they're seeing this road and they're like, "Oh, man, she's been doing this for 11 years." Teresa: I would absolutely look to the masters WHO knows what they're doing and do what they do. Steve's trainings are phenomenal, that MLM Hacks… Oh my goodness! The thing I love about your training is people can do this very low level. You DON’T have to be techy and you DON’T have to be a coder. You have trainings that allow you to go slow, but then, you take people up the ladder to go into something that is bigger. The people who wanna go deeper, like me… It allows us to geek out over that stuff and you guide us through the process to make sure that we do it right. NETWORK MARKETING FRONT LINE I've done this for 11 years, and I have people who wanna be on my front line… I say, "Okay. So, if you're serious about this, I gotta know," and we go through the requirements. The requirements are basically... You do it the way that I teach until you hit *THIS* rank Once you're that rank, you do whatever you want because I've seen it, I've done it, I know what works I love the Secret MLM Hacks because you take people through the process without them having to go figure it all out for 10 years by themselves. You've been doing this for a long time, you truly are the guru. You deserve kudos for that, because you are helping people all across the industry and I know that this is starting a wave that is changing the MLM industry. In answer to your question, I would say If you only wanna build online, build online. If you only wanna build offline, build offline. But if you wanna do both, I would recommend that you build the way you want, but make sure you incorporate the best pieces of BOTH of those sides so that you can reach ANYBODY. NETWORK MARKETING GAME CHANGER You're gonna come across people who simply say, "I wanna be on your team." Steve: Yeah, a lot. Teresa: You don't build offline because you build online… But you end up having to handle it offline and you're just good at it. This might sound weird but… One of my tricks is to belittle the goal so that it's not so massive in my mind that I'm like, "There's no way I can go pull that off." If I try to consume and understand and plan for all of it at the same time, there's no way! You get stressed out. At the beginning, when I first started this, there were no podcasts. No one was talking about this angle of it and it's cool to see how 180 degrees that is now. I have bought your packages, I know your stuff and I'll just tell you… It changes the game. Steve: That's awesome, thank you so much. Thanks for being on here! Where can people find you? Besides MLM Game Changers ←- Everyone go look at the podcast. Teresa: The podcast, MLM Game Changers and we also have teresahardingmasterclass.com. We have pre-registration there for a FREE Master Class that we do, teaching people how to combine the online with the offline. I give shout-outs to Steve all the time. There are certain people online that are THE BEST OF THE BEST. Steve is one of them. Steve: Thanks so much! Teresa: Thank you for having me on. Steve: Thanks for being on the show! Everyone go check out and follow Teresa Harding. She's amazing! She's the Queen of the offline bill. TO RECRUIT ONLINE OR TO RECRUIT OFFLINE… To recruit online or to recruit offline… That is the question. By now if you listen to the show at all, you know I focus heavily on methods to recruit online in largely automated ways. But what if you don't know what to do with speaking to somebody face-to-face who's actually interested? What do you do? What do you say? How do you keep the conversation moving? When should you follow-up and how often? Who should you pursue and who should you move on from? Frankly, and totally honest, I'm good at all that online stuff. But if you're like me, you might be a little bit of an introvert in the real world. Whilst sales and marketing online is still sales and marketing offline, the mechanics are a little bit different. I'll be an expert in what I am loudly, but I can't pretend to know all of these offline methods because I don't. Who better to introduce you to, than the Queen of offline recruiting herself, Teresa Harding. Teresa literally has MILLIONS of people in her downline as you listened to this. She's an offline recruiting EXPERT. However, several months ago, she ran into my programs online and said exactly what you heard in my interview with her. "Steve, you did what we've been trying to do for 10 years." If you wanna check out the same programs Teresa Harding has, go to listentoteresa.com and watch the free web class now. Kind of like salt and pepper, Teresa and I are excited to finally collaborate a little to show you your individual strengths. She'll teach you OFFLINE recruiting, I'll teach you ONLINE recruiting. If you're ready to learn more of what Teresa did from my programs just type in, listentoteresa.com.

I wanna teach you a little bit more about HOW to create ads or write video scripts for products you’re promoting in the MLM space….    About a week ago, towards the end of the day, I knew that we were gonna go do a bunch of filming the next day for some funnels that you guys will see us launching soon…     In fact, I'll tell you about one of them today.    I thought, “What could we do to make a video that's off the top crazy?”    Whether you're brand new in MLM, network marketing, or direct sales, whatever you choose to call it… We're all basically commission-based salesmen.    Whatever it is that you are going to choose to sell… Understand that as a marketer you are a NOISEMAKER.    Some people have gotten mad when I've said in the past…    They're like, "Hey, look, there's enough noise out there all ready in this planet, Steve, and I don't need to be making more of it."    I'm not saying make noise for noise's sake…    CREATING SUCCESS IN MLM   I have a bunch of quotes on the ceiling in my office…    I ran out of wall space because I’ve got whiteboards everywhere… So I started putting my quotes on the ceiling.    There is a quote up there that says, "When you open your mouth, you are either contributing and adding value or you're just making distraction and noise and nonsense"    What I'm saying is, by making noise, do things of value.    That's what we ask ourselves frequently here in this office.    There's several others that work here now… And we will all sit down and start thinking, “What could we do that would cause positive good noise that brings attention over to what we're doing?”    It's been great and it's been a ton of fun doing that. We come up with some pretty aggressive things sometimes.    I live in Boise, Idaho, right next to ClickFunnels. We had this idea to go 30 minutes away to this place where we could SHOOT.    I shot a lot of guns growing up and I was in the Army for about four and a half years… I just love guns. Guns are fun when you're safe with them.    I was like, "Let's do something with guns. Let's do something that's big and aggressive,"    We decided to go to these places and start shooting some guns and we brought our videographer with us so we could start shooting.    Shooting with a camera but also shooting with a gun…     I wrote this script… The purpose of the script is to go in and ruffle some feathers around a lot of false beliefs in the MLM space.     I wanna read the script to you real quick so you can see how I wrote this…    ADS FOR SUCCESS IN MLM   With any script that I write EVER… Whether it's for the Secret MLM Hacks Webinar (if you guys wanna see that, go to secretmlmhacks.com) or anything really... I always step back and think about my target audience.    Whether you're:    Selling product  Trying to recruit Building or selling the products   … Think about the mainstream things.    What are the mainstream things that my dream customer believes right now and I KNOW are WRONG?   Then what I do is become the OPPOSITE of that in the ad or in the script.    It's one of the EASIEST ways to get a lot of attention.    Let's say that you were gonna go speak to a bunch of bodybuilders and you're selling them a CrossFit program…     What are all the beliefs that a bodybuilder has that you know are WRONG that could be hurting them?     I'm gonna bring that out in the ad and become the exact OPPOSITE of it.    I am the ANTI of that thing… Openly, loud and proud!    You'll see what I mean as we go here…     So what we did was…    Bought a shotgun And we bought Tannerite   … If you don't know what this stuff is, it's an explosive (it's legal). We got it from Dick's Sporting Goods.    I went to a party store and I got tons of stuff…    A full-board cutout of Superman  Hans Solo A hundred-pound, old-school TV that we've just had sitting on the side of our house forever…  this thing's sooo heavy A really old Mac computer Lots of spray paint   We drove out to this place (it was a super nice day) and we went out to this clearing…    THIS is the script that I wrote…    NETWORK MARKETING ADS SCRIPT    It starts out with me standing in a field…     "Is success in MLM even possible today?"    What's cool about starting anything with a question is that questions hijack brains.   If I was to ask you a question like, "Are you really actually gonna be successful in your MLM right now?"    By default, you can't NOT think about that. That's WHY questions are such a powerful opener.   "Is success in MLM even possible today?"    And then it backs out and I'm standing in this field with a TV…     "Well, let me ask you this..."    It's kind of like those Geico commercials… "Could Geico really save you 15% on car insurance?”   "Could a woodchuck chuck wood?"    And then it goes to a woodchuck throwing wood…    There's A LOT of fast cuts in this…     "Is success in MLM even possible today?    Well, let me ask you this…     Will this old-school, hundred-pound TV explode with only four pounds of Tannerite under it?"    Then it zooms away to us shooting the Tannerite and the TV flips through the air and explodes… It's really awesome!    The shockwave was huge!    "I'm Steve. MLM is stuck in the '90s. Hello, the internet is here!"    And it's all these cool little cuts back and forth.    "MLM is loaded with old-school methods like the three-way phone calls... "   If this offends you.. Don't get offended. Watch what I'm doing.    IS SUCCESS IN MLM EVEN POSSIBLE?   We zoom to me standing in a Walmart parking lot and I take a step up to Colton (the other owner of Secret MLM Hacks) and go…    "Hey, this guy's gonna make us a bunch of money. I don't know how, but we gotta three-way call now.”   He picks up a book and slaps me and I have a delayed reaction. I'm going hyperbole, slapstick, kind of over the top because I know that this is gonna be a touchy…    I don't do three-way phone calls. I'm not saying that you CAN’T… I'm just saying I didn't wanna do that so I built my own system that recruits for me.    In the last four days we've had NINE people join… Who I haven't spoken to but they're getting trained at this insane level because I automated the training.    I'm going through three things, three methods, that I KNOW MLM believes will cause success that I don't really agree with…    I said, "It's filled with old-school methods like the three-way phone call, making a huge list of uninterested family and friends and bugging them."    Then it goes to me on a whiteboard writing down:   Total Facebook friends = 2,047   Total MLM leads = 2,047    Then I look up to the side and go, "What island should I buy?"    We've all been there and that's why this is really aggressive.    MARKETING FOR SUCCESS IN MLM   Then I said, "And finally, fake home parties."    And we set up a home party and people are wearing party hats. They're sitting there and I stand up at the front…    Guys, this is REALLY controversial. If it's pissing you off, you need to watch what I'm doing and model in your MLM.    I'm not trying to be offensive for offensive's sake…     If someone gets offended by it, that's not the goal. I'm not trying to do that…    I'm taking the mainstream beliefs, the methods that people believe are required in MLM and becoming the OPPOSITE of those because I don't agree with them.    So if you're thinking about your…    MLM Product Opportunity   If you don't know who  your target dream customer is… That's why you're having a hard time selling in the first place.    Whatever your dream target customer believes will give them success, and you're like, "No, no, no, no, no.”    "You’re taking that supplement."    "You have that insurance plan.”    "You having that retirement thing."    Have you told them that that's not true at all in a very memorable way?    This is what I'm doing with this…    I said, "Finally, the fake home party."    We set up a home party and I'm going waaaay over the top in the video. It's hyperbole but it's to cause a point.    "Hey, everyone, thanks so much for coming to my home party. I can't wait for you to buy my stuff and fuel my retirement and future because truly I never learned how to sell."    Then my buddy, Colton, stands up and he goes, "This party sucks!"    He slams something on the ground and then reaches out with the book again and slaps my face, with a delayed reaction.    THE MLM FUNNEL AND NETWORK MARKETING SECRETS    This is spicy, and it's meant to be edgy… That's partly my personality.    If you don't want to be that way, you don't HAVE to. This is just something that I did.    "This party sucks!"... Then it zooms to me in a studio. It's all nice, and I'm standing in front of a camera.    I go, "Hey, look, I'm serious but joking. The point is us full time internet marketers are playing the MLM game completely different than what you've been taught by your upline,"    I said, "To be clear, YES, I am building actively in an MLM.”    I HATE it when I find out someone that I'm learning from is NOT actually doing the thing that they're teaching. There are tons of MLM gurus that are out there like that.    Now it zooms back to me with a shotgun and I'm walking… “Yes, to be clear," and I load it "I am building an MLM actively right now. I'm a participant in this place,"    "YES, I'm using the internet to grow my MLM."    I look over and point at this old-school Mac. We sprayed “MLM + WEB?” with question marks all over it.    "You can do that in MLM? YEAH YOU CAN! I'm doing it right now."    Then I blow a shotgun round through the center of the computer. It was really fun.    And then it was zooms out to me looking at it… A little bit further away Colton's loading a big rifle.    MYTHS ABOUT SUCCESS IN MLM   I turned around to the camera and I say, "So the whole myth that you can't use the internet to grow what you're doing..."    Then as we both look over and Colton lines up, and goes, BOOM!    We shot five pounds of explosives under this TV, and it went flipping through the air and I said, "Myth busted, that's crap."    I'm taking ALL the things that I've seen people believe about MLM constraints…    I don't talk about my MLM on here… I don't name it. That’s one of the reasons I can do it.    A lot of you come join my downline because of how many tools we have for you afterwards. You learn waaaay more about that in Secret MLM Hacks.    I tell them, "Guys, how I'm using Facebook funnels and the internet that might surprise you… Now I personally sell programs, and books, teaching my own MLM methods. I honestly just wanna make a cool video to tell you about another fascinating book that'll help you make the transition into modern MLM."    What I'm doing in the video is I'm promoting Russell's new book called "Network Marketing Secrets".    I tell them, "Go to The MLM Funnel, themlmfunnel.com and get your copy from me".   "Get your copy of 'Network Marketing Secrets' and there's a bunch of cool bonuses there. It's called 'Network Marketing Secrets' by Russell Brunson."    "While old-school MLM tactics CAN work..."    Now we're zooming back to a rock face and I have a huge cardboard cutout of Superman and Hans Solo…     I said, "It's like putting Hans Solo against Superman. Hans Solo was cool 30 years ago… CGI is here!"    HOW TO HAVE SUCCESS IN MLM   "We do MLM differently. ‘Network Marketing Secrets' and the programs that I share with you will teach you HOW we're really doing MLM online, automated, without talking to anybody."    “I'm not removing the person from this business. I have other MLM automated programs teaching HOW to do this and I'm hoping you buy this book and make fat stacks of cash and use some of it to come buy my programs in the future."    How evil of a plan is that?    And maybe you join my team…  "Here's what you're gonna get…”    Then I go through and I give them a really cool offer. I'm giving them one of my recruiting funnels if they buy the book through my link.    Same offer's for you, by the way. If you guys go to themlmfunnel.com it will take you over there and you'll see what the offer is.    I recorded myself building a recruiting funnel in front of a live audience. They get that video course so they can see how I built all the pages… Then they get the actual funnel itself.    If you don't have a ClickFunnels account, it will give you a two-week FREE trial when you click on the link.    I give them the program that I train my downline with once they join me. That way they can see HOW I do it so they can go do it in their own MLM.     SUCCESS IN MLM IS NOT CUTE    I don't wanna marry my downline… The point for me is to build an ASSET… Not a job.    Therefore I should automate certain things that I do all the time. If I'm doing them all the time, it's the same thing over and over again. Why on Earth would I not put a system in place to automate that?    I give them a discount ticket to OfferMind, which I'll invite you guys to come to. It's September 2nd and 3rd. Russell Brunson will be keynoting at that. I teach you how to make a sexy offer so that you actually can outvalue your upline and downline.    I said, "Sure, you may love the cute way your MLM has taught you to recruit and sell…”    Then I pick up this panda (it's a pinata) and I say, "You're right. Things that are comfortable can be really cute. But what has cute and comfy actually done for you?"    And then it's me slamming the thing on the ground and ripping the head off of it.    It's a really aggressive ad. Go to themlmfunnel.com, because that’s where this video is going to live. You can go watch the whole thing.    "But, Steve, if it's not broke, don't fix it."    "No one's buying hundred-pound TVs anymore. MLM has changed."    There's an analogy that I gave… You probably saw it in this past four-part series that we just did.    It's not that the way MLM teaches you traditionally CAN’T work… It's like putting a Prius against a race car down a drag strip. It's so much faster.    I can auto-pitch people like crazy… Far more than I ever had time to do.    HOW THE BIG GUYS HAVE SUCCESS IN MLM   We're well over 1,500 people asking to join my downline. I didn't recruit them all because I chop a lot of of them out because it's a REAL application. But 1,500 people have asked to join my downline in the last year and a half.    Learn this stuff. That's why I do this show. I know it's controversial and I know it pisses people off… Usually it's because they don't know HOW to do it and then I freak them out.    Whatever, it works. We're doing it. Tons of people are. I've had multiple people recruit several hundred in a month. Just in the Secret MLM Hacks program, not my downline alone.    Internet is part of the MLM future.   It's the way the huge guys have already been playing it. They're just not teaching you that.    Then we shoot back over to me… Colton and Austin are standing on a rock with confetti rockets.   I say, "So, congrats." BOOM, and we all shoot the confetti out. "Throw a party because you're about to learn how the big MLMers are actually playing the game."    Then I say, "Click the link below "o get all those cool bonuses and get the book and we'll ship it on out to you."   I just wanted to break that down so you guys can see HOW we do that. If you wanna see the actually final video go to themlmfunnel.com. It is meant to be shaking.    MARKETING AND CHANGING BELIEFS IN MLM   A marketer does not nothing more than change beliefs in order to cause a sale. That's what marketing is.    It's not…     Logos Slogans Ads   … That's all part of it, it's an appendage. But marketing itself is changing beliefs with the intent of a sale to happen.    The first two MLMs I was in were like, "Okay, let's do some three-way phone calls. Make a huge list of your friends and family. And, by the way, you might wanna think about throwing a home party."    I did those things! The three-way phone calls, the fake home parties, I made a huge list of uninterested friends and family, and it was extremely embarrassing.    I still have soured relationships to this day because of that, and I hate it. I will fight it. It's the reason WHY I created such an intense ad.    Go and check out themlmfunnel.com.   For those of you who are like, "I don't know if I should be in Secret MLM Hacks yet." Probably going to themlmfunnel.com is the place to start with if you're not ready yet.    If you are wanting to go full swing, like, "Stephen, I'm ready to do this. Let's make this an actual asset." Go to Secret MLM Hacks and buy the program.    We're about the raise the price on it because it's freakin' incredible.    Go to themlmfunnel.com. If you're limited… That's fine, the book's $7 and it omes with all those bonuses.   When you go to themlmfunnel.com, I beg you to buy SLOWLY, so you can watch through all the things that I'm doing inside there.   CHECK OUT THE MLM FUNNEL    Probably the biggest question I get is: “Steve, how are you using the internet for your personal MLM today?”    To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in.    Facebook doesn't easily let you drive ads to MLM, and most MLMs won't even let you say their name on the internet, which is stupid.    Despite those and other forces, I am using the internet to grow my personal downline and sell products.    MLM is changing, and you're probably feeling that, right? It's why I created a little mini-course in a bundle… To show you HOW I'm doing this all today.    It's called The MLM Funnel and you can get it at themlmfunnel.com.    I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get.    He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link.    How evil of me.    When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team.    ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline.    If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now.    Again, just go to themlmfunnel.com and buy Russell Brunson's new book there, and I'll send you all those bonuses for free.

I want to share with you a project that I've been doing here… I bought themlmfunnel.com and I want to share with you the Funnel.    If you're reading the blog, that's great… But I would come and WATCH this one.     I have my whiteboard here and I spent quite a bit of time drawing this funnel.    Back in the day, I used to build my own funnels… But now I have a team.    I draw the funnel for the team, and I record myself going through it, and then I say, “Okay, go build it!”    What's cool about that is… Stuff that gets done WITHOUT me!    It's one of the ways they created leverage.   THE MLM FUNNEL   I create TWO different kinds of MLM funnels…   A funnel to sell product Another funnel to sell the opportunity (to recruit)    If you've never taken the Secret MLM Hacks Program, go to secretmlmhacks.com, and you can actually see the companion to this show.    It's actually a program, and this show is to help facilitate that program as well.    When I need to promote something that I don't own the checkout for… That's all MLM is!    I remember the first time I realized that I’d get in trouble both with my MLM, Facebook, and all these other ad platforms, if I take my MLM product and I drive ads to it on Facebook.    Can't do that.    For the most part, you're not allowed to do that. Facebook hates the use of MLM online, and I totally get it.    It's because no one knows how to do it RIGHT… And they go take selfies in the gym…    Caption: Working from home today!    That sucks. I hate that. It's the dumbest type of marketing ever in my opinion!     I want to teach HOW to sell things on the internet with the funnel that's very easy to use.    It's literally ONE page.     This one-page funnel made me $110,000 in the last six months!   I've made $110,000 as an affiliate for somebody else.    What you have to understand is: The affiliate model on the internet is the exact same as the MLM model.    I have tons of people who are affiliates for Secret MLM Hacks because it's the same model.    You are not allowed to do affiliate products in a lot of places… Just like MLM…    So, what do you do?    AUTOMATE SELLING YOUR MLM PRODUCTS   I wanna teach you how this model is very easy to use to sell your MLM's product.    THIS is a powerful episode and I want you to buckle up...   You may want to come to YouTube so that you can see what I'm gonna draw here on my whiteboard.    As I bring it in… I'm nervous that someone's gonna have a heart attack.    It might look crazy, IT’S NOT. It's actually super simple.    It's more that I'm a messy drawer… It's not a messy model at all.    If you don't know what a funnel is… A funnel is just a sales process which you can automate.   I can automate ways to get leads I can automate ways to get sales   This is how I automate when I DON’T control the cart.    You have NO control over the checkout process when you send people to your link.     THIS is how you can still have a massive impact on your sales AND... If you have never taken a Hack MLM Program, go to hackmlm.com and it walks through this in depth.    If you're actually serious about it and want to get these systems for yourself, go to secretmlmhacks.com and get this program.    This is why it's been such a big deal… It's because I flip a lot of these models on its head.    I don't use the way upliners teach MLM I've never done a home meeting I've never done a hotel meeting I don't do phone meetings   … I auto-recruit pretty much DAILY!    FREAKING OUT OVER THE MLM FUNNEL   I don't want anyone to freak out or anything but I want you to take note of the process I go through to create a funnel.    This works if you are trying to recruit It also works if you're trying to do products   I would use this funnel that I'm about to share with you to SELL products.    I can use this to promote something that I don't own the cart for… This is the MLM FUNNEL.    If you go to themlmfunnel.com, this is what you're about to see when you go there.     **No one have a heart attack or anything**     THIS is why it works for MLM… When I don't own somebody else's product, what are all the things somebody's going to struggle with?    What are all the things somebody's going to struggle with when they buy the other person's product through my link?    And I come up with my own OFFER.    Think about this for a moment…    There's a really cool book that Russell Brunson just put out called Network Marketing Secrets, and I created this funnel to promote that book.    It’s the exact same model to go sell MLM products with… There's no difference!    I keep telling everybody it's the same thing as affiliate marketing online!    You don't control the cart in both scenarios Both times, you get paid off of commission    In MLM, you are a commission-based salesman. There's freedom when you accept that.    What does that model look like on the internet? Let's take that model and go pull it into MLM. This is what Secret MLM Hacks teaches.    NEW NETWORK MARKETING SECRETS BOOK   Some people think they need to be techy… I'm not techy. I use ClickFunnels.    Drag and drop. Click. Save. DONE.    THIS is what I drew for my team.    I am selling Russell's new Network Marketing Secrets book and I don't control the cart… I don't control the checkout at all. This is Russell Brunson's page.    How do I promote that when I don't own the cart?    This is the same problem in MLM.    There’s a really easy solution… You create what's called a BRIDGE PAGE.    THIS is a bridge page…    I'm gonna send traffic to this page first, and THEN incentivize them to go buy through my link… It's really easy.    All I do is… I think to myself, “If people go buy a book like Network Marketing Secrets from a guy like Russell Brunson… What are some of the questions that they are gonna have? What are some of the issues that they're gonna experience when they buy it?”    They might have the problem of wondering how on earth to create a recruiting funnel They might wonder how to go create a product funnel similar to the one    If they're like, “Stephen, I'm not a funnel builder”... That's fine. I'm a funnel builder NERD.    I'm a geek so that YOU don't have to be… Which is my positioning in this marketplace.    If I'm gonna go do this, I wanna know HOW should I train my downline on this stuff…    WHAT YOU LEARN IN SECRET MLM HACKS   Let's think about this then… I call this my 30-day downline trainer.   Here's what you need to do in the first 30-days of my downline to be successful.    I'm not JUST teaching about the MLM… I'm teaching them how to go set up recruiting funnels (which is really awesome and where a lot of the power of my downline has come).    I just teach them the same thing that I've done.    People might want to know MORE about how to publish and create content that makes them an attractive character on the internet… THIS is my publishing keystone.    I'm starting to think through WHAT ELSE I could add to the thing that I'm promoting.    THIS is why I outvalue my upline and downline so well. I look at the products that my MLM sells and I'm like, “What else other value can I add and go create?”    And if I don't know how to do something, somebody else does.    This game is not about YOU being prolific and amazing and brilliant in every instrument in the orchestra. This is about you being the maestro. Just be the orchestrator.    You're the conductor, baby!   That's all entrepreneurship is… Knowing HOW to guide everything.    I don't know how to do most of the things that my business does…     Some people get mad about that…    That's what the Secret MLM Hacks Program teaches you.    I might wanna go in and help people know, “You can actually get a discount ticket to my next event if you buy this through my link.”    If you go to themlmfunnel.com, you're gonna see this.    AUTOMATE AND MAKE A LOT OF MONEY   I think through this offer ahead of time… What am I gonna send them to when they buy through my link?   I've made A LOT of money doing this. This strategy is really freaking easy.    Most people are like, “It's different for MLM”. NO IT’S NOT! Suck it up!    I get so sick of that. IT’S not different. WE’RE different…    BUT 99% of it is the same thing.    Same flesh and blood Same ideas as everybody else    That last 1% is what makes you YOU.    I always ask myself, “How I can add value to whatever it is I'm promoting”... And then this is the funnel I go build to support it.    That's not ALL of the offer… But that's A LOT of the offer.    If you go to themlmfunnel.com, you'll see what I'm talking about.    Just a side note…    Hopefully you enjoyed the journey with me. I hope this whole thing has helped awaken your mind to WHAT actual MLMers do to sell a lot. I   t's not home meetings. That's sooo 20 years ago. I'm not saying you can't be successful with it, but it's just a lot harder and you have to go through a lot more failure and rejection to do it.    I don't experience very much rejection.    The next step is… If I want to get them over to the page where they can BUY Russell Brunsons Network Marketing Secrets… I want to incentivize them to buy through my link.    It’s the same freaking scenario as if I'm going to promote my MLM's product… SAME THING!   I teach you how to create a unique recruiting offer in Secret MLM Hacks amongst a ton of other stuff.    THE NETWORK MARKETING SECRETS GOAL   The goal is not to be better than your upline or downline… The goal is to be DIFFERENT and NEW.    That's subtle but extremely important, and you’ll make a lot more money.    Go to themlmfunnel.com, open up a new tab and follow along with me and you'll see exactly what I'm talking about.    The first thing you'll see is I have a video walking people through WHAT they're about to see.    “What's up, my name's Steve Larsen. I'm a huge fan of network marketing, MLM, whatever you choose to call it. I'm a huge fan of Russell Brunson. I'm a huge fan of funnels and automation and building real assets. I want to incentivize you to go get the book that is on the very next page. You could use anyone's other affiliate link to go get the book… But I want to really incentivize you because I want to thank you for getting it through me. What I'm gonna give you is this…”    The section below describe what you get from me when you choose to get it from my link.    This is the same thing I do in MLM.   THIS works and my MLM is begging me to come in and build this for the entire MLM now.    I was taught to go talk to friends and family… And if they're really interested in it, there's nothing wrong with that. I don't have a problem if you go talk to your friends and family…    But only if they are the kinds of people who WANT it, not NEED it.     Go to secretmlmhacks.com and watch the web class to see what I'm talking about with that.   CHECK OUT THE MLM FUNNEL    If you go to themlmfunnel.com, you'll see the first thing in there is a video that says exactly WHAT I'm saying right now…    I walk them through what they’re going to get when you buy through…    My MLM  This other person The cart that I have no control over   You're gonna get  X, Y and Z.    No one buys because of the PRODUCT…  They buy because of the sales message.    This is what Secret MLM Hacks teaches you to do.    I tell you what you're gonna get from Russell… But I wanna sweeten the deal even more…    I'm gonna give you this and I'm gonna give you this. I'm gonna give you this… I go through my unique product offer. It's all the stuff that I was just walking you through.    I actually give you this funnel… It's on ClickFunnels. I give you this funnel when you buy through my link. I give you a ton of stuff. It’s such a sexy offer.    Then I walk through and I talk about some cool testimonials about that book (you all have testimonials about your MLM product) and then some testimonials about me… I'm not some crazy psycho… I actually have some stuff to say.    Then I make cool product images… And any single thing they click on here opens up a little popup that they register on.    It says, “Hey, put your email here so I know where to send your bonuses when you buy through my link.”   As soon as you put your email in right here, it forwards you to my link.    MY NETWORK MARKETING SECRETS OFFER   It's just one step in-between. But there's a very special little secret sauce on the inside of this that makes it work that well…    I add anybody who puts their name and email on here onto an email list… And I email them REALLY valuable content that you otherwise would have paid for.    If you guys go to secretmlmhacksradio.com, there's five FREE videos that you get to help you understand WHY this is so different?    They're old school videos. I did them four years ago… I'm not as good on camera as I am now, but it's still good content.    At the bottom of each of these pages is my affiliate link or is my MLM link… And I'm pushing them back to, “Hey, do you like that video? You're gonna get way more if you just use my link below to go get hooked up and go get your stuff. Anyway, you want all those bonuses still? Oh, awesome, all you've got to go do, click the link down below and go push over.”    The titles of these videos are the kinds of things that I know everybody's been wanting to learn from me. It's the stuff that I teach in Secret MLM Hacks.    Not all of it… I'm not giving away the farm. That would be dumb… But I do give a lot of it away.   Three things you actually control in MLM. These are the three things you actually control in MLM because you don't…    Own the product Control in your own position   … At any moment, they could snap their fingers and your position is gone. Not to freak anyone out, but that's the reality.    ADDING VALUE TO NETWORK MARKETING SECRETS   Let's be real and understand what you do control. That's freaking valuable.Then I just remind them, “By the way, go get the book through my affiliate link down below, and here's a reminder of the things you'll get from me if you go do that.”    I'm leading with value… Not hounding, hounding, hounding, hounding, hounding.    That's how Eminem got his bad rap.    I'm not gonna try and fake it. Lead with value!    The next day, I I tell them WHY my team is so unique and I teach them the model that my team runs under. I don't think I've actually walked through much of that on this show…    The next page is the same thing… I teach them how to generate sales even if no one buys from them.    That’s one of the ways that my door stayed open when I was still brand new for so many years. It's a really powerful concept.    The next day, I teach them how to combine two different industries in MLM, which is what I've done and why it works so well.    I don't know why no one really does it….    People do NOW because I've been harping like crazy.    I've tried to be the biggest wrecking ball in the MLM industry.    Let's use the freaking internet. If I can't do what I want to in Facebook, that's okay. That doesn't mean NO, it just means NOT LIKE THAT.    Sometimes my MLM doesn't want me to say their name on social media because they wanna control it… I get it, but that doesn't mean NO. It means NOT LIKE THAT.    AUTOMATE AND OUTVALUE    So, how can I do it? That's what I've been solving over the last five years. I teach them that model. That's one of the videos that they learn.    “By the way, click down below and it's gonna come over here, and when you buy the book through my link, you're gonna get this.”    That's what we do for MLM products. “Go buy it through my link and you're gonna get all this insane, awesome stuff that you would not get from anybody else.”    I'm literally outvaluing my upline and downline.    They can go do it on their own, but it means capitalism is back in play, baby.    May the best man win.    Let's add more value to the customer instead of trying to hunt him down and hound him.    Not everyone's like that.    In the next one that goes out… I talk about the wealth formula and one of the easiest reasons why I believe everyone should be in networking marketing.    Everyone should be in MLM.   In each and every single one of the emails that are going out to them, it's saying, “Go watch the next FREE video in our little mini-course”.  Every single one of them is reminding them to go get it. Now I get to leave with value, and I get to leave with real testimonials about this.    I know that my MLM might have a hard time if I do testimonials about them, so don't do it. Do it about you.    Are you psycho? No?    If you’ve got testimonials of other people saying that about you, they're really powerful.    There's really easy ways to build viral aspects into this funnel. There's really easy ways to build tons of social proof, to auto-collect and auto-repost reviews all over social media profiles.    NETWORK MARKETING SECRETS MAILING LIST   There's fascinating stuff that you can do with this… The problem is that people will discount it and be like, “It doesn't work, my MLM won't let me.”   MLMs don't let anybody just promote their actual thing… So don't. You add something in-between.    You build a list… Then you market to the list.    And it might be that you keep doing emails, and it might be on like day seven that you actually break even on your ad traffic… But then it's pure profit.    Anything they buy AFTER that is pure profit. It's one of the easiest models… It's one of the most old school affiliate models I use in MLM and it's been working really, really well.    If you want to see this in live action and see the actual bonuses, go get a book called Network Marketing Secrets from Russell Brunson himself (who was number one in two MLMs at the exact same time).    Go get the book… But I'm asking you to go get it through my link.   YEAH, I'm pitching you… But you're gonna get all this cool stuff. I actually recorded myself building, live, in front of a live audience, I recorded my screen building an auto-recruiting funnel.    You also get “How I go and build systems to auto-train those that I'm bringing in”.    I HATE it that no one was really helping me out when I first started.    I also teach you guys more about HOW I publish.    Go to iTunes Type in MLM for podcasts Notice how many new podcasts are showing up   … Those are my students, baby!    NETWORK MARKETING SECRETS SEXY OFFER   You guys are gonna get a taste test of that and WHY it's been working for FREE when you guys get the book through my link.    You're also gonna get a discount ticket to my next even. There's two events that we have coming up… One of them is called Hack MLM Live.    It's the https://themlmfunnel.com/waitlist event that I will definitely invite you to… But that's not ready yet. It's almost like a workshop, so I'm not just gonna lecture. You have a chance to actually build a lot of the stuff at the event.    The other one I do is called OfferMind. OfferMind teaches you HOW to create sexy offers (very important for the strategy I just taught you).    It teaches you to create sexy offers, and Russell is going to keynote.    Russell Brunson will be keynoting at that event.    It's in September. You’re gonna get a discount ticket to that when you go and get this as well.    Go to themlmfunnel.com, and you will get product funnel AND recruiting funnel.    It's not the same thing as in Secret MLM Hacks, don't worry. I'm not giving away the farm.    Go to The MLM Funnel, go check this out. I'm incentivizing you to go get the book through my link.    And get freaking ClickFunnels! It's the power of a dev team in your hand for $97 a month.    When you download this funnel, it'll give you a FREE trial. I get to do all this stuff and automate so many things in my teams because of this.    THE MLM FUNNEL IS HERE!   If you didn't watch this on YouTube, I still strongly suggest that you do.    Go to secretmlmhacksradio.tv and it will forward you to the YouTube channel. I would watch this one because what I'm drawing here is very powerful.   Hopefully you guys enjoyed the episode. Go to themlmfunnel.com (which is super cool that I own that).    You’ll get a lot of training on how you can use this in your own MLM. I don't care which MLM you're in as long as you're able to go in and actually treat it like a real business.    I would love, love, love, love to be able to have you guys go grab this book and be able to help build your actual business, a real asset.    I believe MLM is so cool because when you get it to a certain point, it grows on its own. The ball grows and grows then it suddenly starts rolling down the hill… And then it just kinda takes off on its own and it explodes.    Then you have a real asset that's very powerful.   Probably the biggest question I get is: “Steve, how are you using the internet for your personal MLM today?”    To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in.    Facebook doesn't easily let you drive ads to MLM, and most MLMs won't even let you say their name on the internet, which is stupid.    Despite those and other forces, I am using the internet to grow my personal downline and sell products.    GET NETWORK MARKETING SECRETS   MLM is changing, and you're probably feeling that, right? It's why I created a little mini-course in a bundle… To show you HOW I'm doing this all today.    It's called The MLM Funnel and you can get it at themlmfunnel.com.    I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get.    He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link.    How evil of me.    When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team.    ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline.    If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now.    Again, just go to themlmfunnel.com and buy Russell Brunson's new book there, and I'll send you all those bonuses for free.  

MANY people find the reason they aren't making it has nothing to do with the opportunity they're in. The real issue they've never been able to pop out their own plan and have confidence in themselves enough to follow through (ouch - truth moment)...   I wanna teach you guys a little bit more about how I chose the next step that I needed to be focusing on…     I'm actually in Temple, Florida right now but I live in Boise, Idaho. I grew up in Denver, from the age of 5 till I left the house.    And grew up in Denver (Little Sand Colorado) and had a ton of fun growing up there. I love golf courses! I actually don't golf that much so it's kinda funny for me to say that...    But we grew up on the back nine of a public golf course and coming back to this place in Florida always reminds me of growing up.    I'm actually in this building where we’re doing a speaker training. I'm attending one… I'm not giving it.    I'm at a really interesting spot now where I just focus on trying to learn from specific experts… from their specific talent.    I don't wanna go learn from somebody who is not the absolute best at what they do.    It's not the purpose of this episode but I've ranted on here about it before…   If someone isn't rich, stop listening to them about money advice.    CUT IT OUT!   If someone isn't ripped, don't listen to them about trying to get healthy.    It's the same thing with MLM. If somebody is saying, "Hey do the X, Y and Z", and they're broke… Then don't listen to them!   It sounds like common sense but it's hard to do at first, especially if you've not been careful on who you listen to in your circle.    I'm here for that exact reason.    FOCUS ON WHAT YOU LOVE   I love speaking on stage. Those of you guys who have been to one of my events know that I LOVE speaking on stage.    And I'm not bad at it… But I wanna get better.    So I'm here learning from one of the absolute best! He's absolutely incredible. His name's Myron Golden.    I'm VERY careful on those that I chose to listen to.    Hopefully you guys enjoy the four part series we did.    The four part series was going through and creating a product funnel for your MLM - It is really powerful stuff.    That’s really is how a lot of big guys do it and that is exactly what we teach.    Hopefully you’ll take some of it seriously or just choose one method to focus on…    I don't often share the trainings on a podcast, but I thought it'd be powerful for you to see it. If you are interested, just go join Secret MLM Hacks, go to secretmlmhacks.com.    I thought I'd break it up and share with you how we sell using the internet.    The future of MLM involves the internet. I've got some really aggressive things that I wanna share with you coming up soon.    If you haven't checked out the mlmfunnel.com, just go check it out. FAIR WARNING: The video might be a little bit aggressive.    Watch what I'm doing in it though.    One of the biggest questions I get after teaching something is, "Stephen, what do I do next?" and I understand what they're asking and I get it.    When you start learning any new topic… It involves a series immersion in that topic. So while you get immersed in the topic (which is great and you should) there comes a point where you know enough of the framework to just move forward.    STEPHEN, WHAT’S THE NEXT STEP? You don't need to be immersed anymore and success is no longer based on getting another book. Or another:    Course CD   Whatever    If you don't know a lot of these things, then just immerse. Deep dive on whatever topic is you're learning.    Eventually, the highest leverage activities you can do have nothing to do with getting another book.    Slowly, what starts to happen is the next highest leverage activity. That's the way to look at it!    It's not how to become a master in X topic or whatever it might be. Ask yourself this question, “How can I have the fastest leverage? How can I gain the most leverage in my life?”    Pretty soon, you'll start to realize that getting another book, another course, another CD, whatever that is. It has nothing to do with it…    It's actually might be hindering your progress.    Once you have the baseline understand, start asking the question, “How do I get more leverage for what I'm moving towards?”    That’s gonna be a different answer than you going and getting another book.    What it starts to turn into is... It's not a fun answer... But it's freaking action!    Just do it!    I wanna give you guys a very simple thing that I use to do that personally.    HOW I FIGURE OUT WHAT TO DO NEXT   I left my job about a year and a half ago and did this stuff full time. It's been awesome!    Real quick, you start to realize that, “Oh crap, I'm the one that comes up with my own checklist everyday.”    Nobody's giving me a To-Do-List. Nobody saying, "Hey, Stephen, this is what you gotta get done today".   Nobody's looking at me and saying, “Hey, did you noticed this, this and that?”    You gotta go and look at those things yourself.    Not only do you need to go and fix this or that, or maybe have more clarity on the product… You also gotta do the normal fulfillment of the product.    No one is giving me a To-Do-List. This is where most new entrepreneurs start to struggle quite a bit.    Here’s what I do:    I ask myself, “Stephen, what would you do next?”  Then I answer it… And that's what I do!    Now you might think that's so simple.... That's the freaking point!    Too many people make it too complicated!    Q: What would you do next?    A: Do that!    It might sound like I'm being insulting but I promise I'm not.    This comes from me having now coached over 20,000 people in this stuff.    THE PROBLEM WITH TAKING THE NEXT STEP   What I find ends up happening is, after I teach the major frameworks, and after somebody learns the major basic pieces to take a move… Instead of them taking a move they start distracting themselves with more education.    Then when I say, “Go do it?!” They're like, "How?" I'm like, "Well I just told you how!"    “But Stephen, how do I do a Facebook Live?”    I'm like, "Okay, I get it, you're gonna go and download this app called Facebook, you're gonna flip your camera sideways and your gonna press Live, and then just click Go Live Now".    And they're like, "Oh, really?"    I'm not trying to be condescending… I'm saying, stop over complicating it!    No ones gonna know all the answers.    Let me be really stereotypically for a second. As if this podcast isn't controversial enough.    I hate millennial bashing. It drives me nuts. Not just because I am one, (barely)... Baby boomers who make fun of millennials yeah, your parents said the same kind of crap about you!   What I found most of the time is, millennials have a hard time with what I teach, because they start to feel a little bit of pain or discomfort, and they're like, "I don't like this", and they slowed down.    Okay, that's very stereotypical. Not saying it's always true, not everyone's like that.    The baby boomers, they typically will look at the things that I'm doing and they'll say, "Yeah, but you have to be a techy".    No, you freaking don't! I have no idea how to code! That's the stereotypical thing that I hear from baby boomers.    THE HANG UPS PEOPLE HAVE WITH WHAT TO DO NEXT    Is it okay if I'm a little bit open and raw with you?    I've done this a lot now. I've done this for years and years and years. It's been four years now. I guess it's not years and years and years… But it's still a really long time and a lot longer than most of you guys have done this on the internet.    The crowd in between the millennials and the baby boomers... The issues that I noticed they most frequently have is, they have a hard time believing that it's possible for them.    They're very freaked out by scams and they have a very hard time taking on new risk.    Now I'm speaking in some pretty major, maybe possibly offensive but truthful stereotypes…    Here's the purpose, here's why I'm saying this... And I'll never be the guy that makes fun of school. They do the best they can with what they've got.    While we're being raised, we follow a set of tracks. And these tracks are built for us, and they should be. We can’t make these huge decisions on our own.    I got a little girl who just turned four, and then we have a one year old. I'm not letting my five year old go around and make my tax decisions.   There are things that you have to learn through basic development, through these tracks. But there comes a point where the tracks end…    You suddenly realized, “I'm on my own!” This is a very crucial moment.    TAKING THE NEXT STEP ON YOUR OWN   Baby boomers, millennials, and those in between... What I've found is that those who have experience building their own tracks and having the confidence to take a step down that track.    Very few people have done that. If I can catch teenagers, right as that is starting to happen, I found that they can usually take on the models that I’m teaching more easily.    It's not to say no one else can do it… They just fight it less.    If you've never had any experience building your own tracks, the confidence of having your own idea, how can you step back and say, “What should I do next?”    Having a thought is one thing… And then having the confidence to say, “That's not a dumb thought, because it came from me!”    Then having the confidence to lay that track down and  take a step on it without anyone putting a cattle prod to your back… Many adults cannot do that.     That is what I found stops people from doing any of this stuff. Has nothing to do with, “Does it work for me?” Yeah it does.    It's not the models. It is the people's behavior once they start executing the models. That's where they have a huge issue!    It's not like, “Stephen I don't know if these four wheels that are attached to the steering wheel actually drive this car.”   Where people get messed up is not on the wheel… It's their execution of being the driver. That has been the biggest issue I've had on any kind of program, any kind of coaching I've ever done with people.    It's never, “Do these models really worked?” They worked.    JUST TAKE THE NEXT STEP   Whatever it is that you feel is the next thing to do… Just do that thing!    That is why I have gotten where I have in such a short amount of time.    Most people don't have practice making decisions and just doing it them.    There's very little REAL competition in this world because most people can't do what I'm talking about…     Now you, reading the blog, you're different.    #1 Don't expect other people to be like you… They're just not, and that's all right.    Some people just wanna go work at nine to five and then die slowly, that's okay. I'm not making fun of that. I'm just saying, that's what they really wanna do. Don't try to change them! Your role is not to baptize them in your beliefs.    That's why I try to tell everybody that rule number one is that they come to you.    MLM recruiting Product sales In any company ever   … They come to you! And the better marketer you are, the more of them will come to you.    #2 If I don't know what to do, the easiest thing to do is to make sure I understand the framework that I'm following.    Then I just ask myself, “What's the next step that I could take that will get me to cash the fastest?”    I may have ruffles some feathers with this episode but I'm just telling you from my experience having coached 20,000 people.    It's not “Does the model work?”    It's that the drive can't get over, "I've never built my own train tracks before!"    SKEPTICAL ABOUT WHAT TO DO NEXT   If you're a natural skeptic, it's really hard to behave as an entrepreneur. You already have enough ‘no ways’ going on in your head.    If you don't know what to do next, the first thing you do is you make sure that who you're following has actually DONE what you're trying to learn.    Don't just learn from people who are theorizing or did it a long time ago. Stuff changes quickly.   I only wanna learn from the horses' mouth… The person whose doing it right now.    Make sure you actually understand the framework that you're learning from that person, or that guru, or that coach, or trainer.     If you don't, STOP THERE. Just keep learning.    If you DO understand it, the next question you ask yourself is, “What should I be doing next?”    And just do it!   There was a time when I was on stage and people ask me, "Stephen, what would you do next? Okay Stephen, this is the scenario I'm in, this is the exact scenario that I'm in, what would you do?"    Someone asked me that six week ago in an event I was speaking at. There were about 400 people and they’d all paid $25,000 to be in the room.    WHAT SHOULD I DO NEXT, STEPHEN?   This lady stood up and she asks me, "Here's my scenario and I'm in a different situation here."    And I'm like, "I know, you're not". (I didn't say that but in my mind it was like, okay not really.)    Q: Do you need leads or sales?    She's like, "But I sell something a little bit different than everybody else here".    That really doesn't have much to do with it. Still a sale.    She goes, "What would you do next?"    And I flipped it on her and I said, "What would you do?"    She goes, "Well, I should go X, Y and Z".    And I was like, "Do that".    Are you following someone who's rich or is very successful in what you're trying to do?  Do you know the framework?  Are you executing the framework?    One little question at a time. What should I do next?    Put your head down and stop looking at the clock. Then when you look back up a few months later, and be like, “Snap, look how far down the road I am, that's crazy”.    That's honestly how most people play the game.    I would love to have you come to OfferMind. If you don't know what it is, go to offermind.com.    It's an event where help people learn how to craft and offer. We have a lot of MLMers that have become marketers. Direct sellers come to it because it allows them to learn how to outvalue their uplines and downlines.    Which makes you the obvious choice to join and people are trying to find who to join inside your company.    If you've never seen secretmlmhacks.com go check out the free web class as well.   HACK MLM IS YOUR NEXT STEP   Hopefully you liked the blog - Remember to leave me your comments.  Like you, I love MLM. It’s a long term asset that can pay anyone for life… As long as they build it right.  If you’ve recruited anyone EVER, you know that the recruits first 30 days are their most crucial. It sets their pace. To create the right tone for my new recruits career, I created a 30 day onboarding training that walks my new recruits through things like, how to: Set up their back office Get bonuses Set up my teams recruiting funnels Get internet traffic How to close leads  Here’s why I’m telling you this. If you want to be a fly on the wall and see how I train my new people, you’re more than welcome. My team’s program is called HACK MLM and you can check out most of it for FREE by going to hackmlm.com.  FAIR WARNING: This course if meant for my own team so if you come in and check it out, you are going to get pitched to join my team. We are marketers! This is one of the only times I’m going to get forward about my MLM.  SIDE NOTE: This is mostly because my Facebook Messenger is littered with people asking what MLM I’m in… So I’m going to bite a little bit. Just to be clear, this is NOT a pitch-fest. If you don’t want to be pitched, that’s fine! Just don’t check it out. Just keep enjoying the blog.  But if you want to see how I’m:   Onboarding new people Training my recruits Walking them through their first 30 days Setting the pace and tone Just go to hackmlm.com.   

Welcome to the final part in this four-part series all about creating MLM product funnels.    This is a question that I get asked frequently and it is something that is completely... "Is this even possible?!"    Yes, yes it is.    Now this is the most advanced of the three strategies.    The first one was teaching you the assets that you need to create in order to do the other three.    This is PART FOUR - The third strategy. It's not all-encompassing. It's not like these are the only selling strategies out there.    But I look to see what the HIGHEST leverage activities are that I can dive into.    What are the things that I can do and create?  Or what are the systems I can build?    … That I only have to build ONCE and they just keep working.    I'm excited for you guys to see this episode. This one is called the Self-Liquidating Offer and I've talked about that in the past.    THIS is different than the previous episodes.    Take out a piece of paper. This is the MOST advanced strategy.    SELF LIQUIDATING OFFER STRATEGY   If someone's like, "I'm not techie"...    I AN NOT A CODER EITHER.    You can pull this stuff off in ClickFunnels.    Please take out a piece of paper, take notes on this stuff and see how us internet marketers are treating MLM.    I love MLM. It's awesome. It's something am actively doing.    But I don't play it the way that most of you been taught to do it.    Most of us internet marketers don't and we're like, “Nope, I will stay behind my computer” and that's totally cool. So how do we auto build?    Let's talk about how to auto sell.    You can go to makeaffiliatesgreatagain.com and see all that live action - makeaffiliatesgreatagain.com.    If you wait two or three weeks you can go to the MLMfunnel.com and see all that live action again. Right now it's only a bridge page, not a bridge funnel.    If you guys go ofasignup.com that's the one I built in three hours in a hotel room and it's done $115,000 in four months. And I haven't touched it since building it in a hotel room!    They’re powerful things and I want you to know why it's such a big deal.    These little tiny asset funnels, where you gonna go add more VALUE to the marketplace. You can do that WITHOUT having an ad with your MLM products in it which your MLM and Facebook doesn't like.    You can do this without any of that!    And that's why I do it! It's still an automated way to bring people in and talk to them and close them.    I am very hands-off, my role is not to be the convincer. My role is to be a system builder.    ADVANCED SELF LIQUIDATING OFFER STRATEGY   This is definitely a little bit more advanced. But I think you should know it because this is how most big MLMers made money before they were big.    You hear what I just said? This is how most big MLMs made money before they were big.    There's a concept called the VALUE LADDER.    Whoever can spend the most money to acquire customer wins.    That's a huge statement. And it's true for every industry and every business... But what are the costs?    MLM teaches you the first cost you have is your TIME and that's what they want you to go spend one-off time.    You’re gonna tell the pitch to people personally... And NEVER get the time back whether or not they say YES or NO.    I HATE that kind of cost. That drives me nuts.    There's duplicatable time, which is the one that I really wanna get into.   And then there's MONEY. Understand you're going to spend ONE of these three.    There's your money and then there's other people's money… I guess that's the fourth cost.    I want my customers to fuel my recruiting and selling activities.    The first cost is not an option for me. I am NOT gonna spend my one-off time to recruit. I'd rather tweak the system.    I will spend duplicatable time.   On the other side, I don't really wanna spend my money on ads. I'm totally cool with spending other people's money on ads.    At the beginning, I may not have money and I may not have the ability to. I am not telling you to go take out a loan. I am also against that.    GET DUPLICATABLE TIME BY PUBLISHING    That's why I tell you to publish so much.    Because I do it ONE time and it spreads ALL over the internet. And with time, all of my content continues to rise.    Even if you're bad your content still gets more and more eyeballs. That's very duplicatable time.    Then what do I do at the end of my podcast episodes or in my Facebook group where I have a lot of relationships with them?    Whatever it is, it's a following and you have a relationship with them. You have a list and the relationship you have with the list determines the value of the list.    I want there to be a relationship because eventually, I'm gonna tell them to go buy something.    Some of them might get pissed off if the first thing I tell them to go buy is an MLM thing. Just straight up being honest.    You all know that, you've all seen it, we've all experienced it before in our life.    I don't wanna just go cash out on a following and send them over to MLM. Then we're done. I want there to be one thing in between that.    THE CONCEPT OF AN SLO    This is the concept of what we call the SLO. The Self-Liquidating Offer.    Self-Liquidating Offer. This is how you spend other people's money, meaning your customers.    I am not gonna get a loan, I am going to spend customers money.    CC = Customers Cash.    In order to do that, I need to collect some customer cash.    What I gotta do is EXACTLY the process I was just talking about!    The SECOND thing we spoke about was the bridge page funnel. That lets me nurture the leads.    Let's say I’m selling glue and I have an audience that loves glue. THEN I might send them straight over there to that…    But if they're not… They might need some warming up.   They might want the FREE TRIAL/SAMPLE.   What I do then is, I go create a PRODUCT.    My DREAM CUSTOMER already has a bunch of problems going on in their lives.    I don't need to create a problem.    I wanna ask my WHO, “Hey, what are the problems you're experiencing?”    I'm going to create a follow-up problem offer.    This is such a keystone to so much in the MLM space…    Which is why it's in the Secret MLM Hacks workbook. It's one of the major focuses of that.    Your dream customer is gonna say, "Hey, I have this problem, this problem, this problem."   And I'm like, “Cool, I have this solution, this solution, this solution, this solution.”    WHO is it that I wish was buying my MLM product?    I am gonna sell something else, not the product. I’m gonna sell something of my own…    CREATE AN SLO TO BREAK EVEN ON ADS   Right in between them coming to this bridge page funnel!    This is what we call the SLO - Self-Liquidating Offer.    There is no other purpose except to break even on ad costs.    Whoever can spend the most money to acquire customer wins.    I wanna be able to spend more money than my competition to acquire a customer.    If I can spend $50 to acquire a customer and still be breaking even... And you can only spend $1, I'm going to rock your world…    Even if I have a worse product.    Even if you have a better product, and I can just spend more to make more noise, I will beat you.    ESPECIALLY ONLINE.   I pay Zuckerberg for access to his distribution - Facebook.    Or I pay access to Google's distribution.    What that's letting me do is get in front of more people than you could ever do walking around face to face or in a mall or hotel or phone meeting.    That's why I don't do those activities.    I look at it and am like, “What a waste of time. I could just go create a Self-Liquidating Offer.”    I can go solve some problems for my dream customer. Let's say it's a book. (I am not saying to go write a book.) It could be somebody else's book and you just have some up sales in the funnel.    Upsell, upsell, upsell, upsell.    Afterward, I’m gonna go send them over to this bridge page.    Q: What’s the difference between your MLM and celebrity MLMers?    IT’S EXACTLY WHAT THEY DO!     That's what I got pissed about and that’s WHAT I was talking about in the Secret MLM Hacks webinar.    There are very few major MLMers who did not learn is the power of distribution, not MLM distribution.    FIND YOUR DREAM CUSTOMER WITH A SELF LIQUIDATING OFFER    What list is your dream who already part of?    Major MLMers create a live event, a course or a book...    WATCH what I’m doing and copy it.    DON’T copy my stuff but do what I’m doing.    Then what they do is drive traffic to THEIR THING. Then Facebook and the MLM is cool with you driving traffic to it.    It has nothing to do with your MLM. It doesn't pitch your MLM.     I've got a podcast on here and all this stuff in here and people are buying it.    When they buy it, what do I do with the cash?    I don't take it as profit, I dump it back into ads.    Because everyone who's buying the book, the course, the live event… After a while, I’m gonna start pitching them into my actual MLM.    All I do when I recruit somebody is give them the same system.    Super, super powerful when you learn it that way.    This is what we call the Self-Liquidating Offer.    It self-liquidates. It's not for profit. I put $1,000 in on ads in a week and I get $1,100.   I don't take a hundred bucks as profit and that's a winner.    Breaking even is a million dollar scenario.    Q: What did that let me do?    A: That now lets me take all this cash and dump it back into ads again.    Fuels the machine, get new eyeballs and blood and I now have systems auto pitching my MLM products.    I don't have systems auto recruiting them into my downline.    Now I don't care if you join my downline.    THE REASON I USE SELF LIQUIDATING OFFERS…   The reason I auto recruit so much is because I have a podcast talking about MLM. There's a lot of authority that comes with publishing.     I dare you to iTunes, go to podcasts and type in the term MLM. About half of the top 50 podcasts are students from this program.    We are changing what people are consuming in this industry.    It's changing the industry.    I could not infect this industry from the top down. They didn't understand this stuff. So I was like, “Why don't I got to work with those from the bottom up.”    And it's worked.    I've been auto for two years now. The first version of this product was four years ago.    That's why this stuff's so good. You're not the first to go through it. It's been here for a long time getting the word out.    That's really what you need to focus on.    We put $1 in our ads for Secret MLM Hacks. And we'll get, anywhere from $4 to $6 back out.   And if you’re like, “Stephen, I’m not ready to go create this big massive product and all that stuff.” That's fine.    HOW TO SPEND OTHER PEOPLES MONEY   Do number one of the three. All we're doing is we're creating a Value Ladder.    There's a book coming soon for what we're talking about here for the same reason.    I've got a book Then there's a course A live event   I am literally drawing the Value Ladder.    It doesn't talk at all about the MLM I'm in at all. It has no pitch.    I wanna just change the industry.    If you wanna go do that in your MLM, GREAT. Stay there because I'm not in the business of getting people who need it.    I wanna them to WANT it.    That's what I’m trying to help you build here as well.    Let's say you're publishing and you still have a podcast or whatever.    You publish and you publish and you publish and you publish.    You got all these episodes coming out. And you're like, “Hey audience, I got a cool book.” What do you think happens when people read a book?    They're gonna be like, "Oh man this is so cool. I've been looking for this type of teaching for years. Thanks this is the best MLM Marketing Training on the market.”   No one else is teaching this because no one else knows it.    FOCUS ON DUPLICATABLE TIME   LET’S GET REAL: MLM is a commission based sales job.    The faster I can get leads in and qualify them and treat them like real people and solve real problems for them…     They buy from me. It's great. And there are people who are like, "Steven convince me why I need to buy this from you."    I get people on Facebook who will reach out to me saying, "convince me why I need to buy from you."    I'm like, “No, you're not my dream customer if I have to convince you, post-purchase I'm gonna have to also convince you to use it, convince you to go talk to people, convince you to start building a system.”    The way I bring somebody into my MLM vastly determines what they do afterward.    I don't recruit people who are needy. I don't sell a product to people who are like, "Convince me, convince me, convince me." Absolutely not.    I AM NOT the funnel.    The funnel is the funnel.    If the funnel didn't get you and you have to reach out and ask me, "Well, what about X, Y and Z?"   I just change the funnel.    I'm not there to pull people in. You see what I'm saying?    That's the power of the stuff I'm talking about here.    I also get to spend ad dollars to get my stuff in front of more eyeballs.    Right now, we are spending more money on ads than most MLM as a whole.    Watch me. Watch closely what we're doing.    On the back, we’re saying, “Hey, if you want to, you can join my thing.”    That's the pitch and that's it.   If they don't see it, I’m not begging them.    WHAT IS A SELF LIQUIDATING OFFER FOR?    Now I can spend cash. I can talk faster and to more people.    Secret MLM Hacks Radio gets 1,000 downloads a day. Do you know how long some of those episodes are?    I don’t have enough time in the day to talk to that many people. But I'm coaching and educating and giving away a tone of free information.    On the back of those, the right people who are looking for it… People who are ready for this new opportunity… They reach out and I’m like, “Hey, there you go.”    I know some of you guys put your phone number in for me to call you… I’m not gonna call you.    What you can do is reach out to our Facebook and we will give you a link. You can go through the process and I encourage you to go through slowly... Applying to join my downline.    It's the same thing I hand those who come in.   The biggest issue in MLM is LEADS.    People don't know how to get leads and it's the easiest thing to solve with the smallest amount of marketing knowledge. So I solved it.    I was the lead funnel builder over at ClickFunnels for two freaking years. I’m pretty good at building funnels.    I build the funnels hand off those same pro built funnels to our downline, and that's what am teaching you to do.    A lot of people give this program to their downline. I am fine with that.    I’m infecting MLM.    I love MLM but am sick of the way it's been done and you all know what am talking about.    SELF LIQUIDATING OFFERS AND MLM   When I talk about supplement funnels… They are crazy similar to recruiting funnels. Because all I'm doing is creating a recruiting offer and then a mini course.    The only difference is there's an application process.   I would love a few more reviews on Secret MLM Hacks Radio. If you go to SMHreview.com that's Secret MLM Hacks review SMHreview.com. I would love it… Even if it's bad, just give me an honest review.    What we're doing here is a huge deal. It flips the entire MLM model.    Don't take the person out of this game… I am not doing this so that I never have to talk to anybody.    Of course, I still talk. I publish like crazy with tonnes of content all over the place.    Don't take the human out of the machine.    What it's doing is using actual marketing principles that every other company on the internet uses…   And I just put it in front of MLM.    Get rich, do good.    LEARN HOW TO BUILD AN SLO   I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.    There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.    Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.    Again that’s secretmlmhacks.com.   

Very, very excited that you are here!   Today we're gonna talk a little bit more about how to actually sell MLM products (network marketing products, direct sales products, whatever you choose to call it).   We're all commission-based salesmen…   How do we sell our products on the internet using the rules that we've been given?    If you're coming in and this is the first one you've seen in this four-part series, THIS IS VIDEO THREE.   Go back and start with video ONE because these do build on themselves.    These tactics grow and grow and grow and they get bigger and bigger, more advanced, more advanced.    The most advancement will be the next episode.    This is number THREE.    This video, this strategy is not all-encompassing... These are just SOME of the simple ways to auto-sell a lot of product.    It's the same model I've used in other industries as well.    I love it for the MLM space and its profitable stuff.   So what you're gonna learn today is what's called THE BRIDGE FUNNEL.    We looked at the BRIDGE PAGE in the last episode…    And just so you know, I'm the one naming these!    If someone's like, "Well, they're all funnels," they ARE all funnels but THIS is what I call them.    BRIDGE PAGE VS BRIDGE FUNNEL   There are a few other things involved with this. You can see this in action if you check out makeaffiliatesgreatagain.com… You'll see the bridge funnel in full swing.    I recommend that you draw this with me and think through HOW you would do this.    The first episode in this four-part series goes through and teaches you how to CREATE the sales message and the offer that's unique to you around whatever it is that you're selling.    NOW we're actually using that in these different areas.    Make sure you go back to episode one if you have not yet…    I wanna teach you guys TWO other methods on how to pull this off.    What's crazy is, these concepts have actually gotten the attention of several MLMs and they're asking about a lot of stuff that we do.    It's changing the industry. This stuff works.    We got the:    MLM order page Here's where checkout is Actually, get the cash there   Here's the second one… It's very similar but you actually turn this into quite the funnel.    It's simple so no one freak out when you see it for the first time. It's really two pages but one of them you clone five times.    Q: What is the real asset of the internet or business in general?    A: OPT-IN!    The real asset of all businesses.    THE BUYERS LIST    When Googles acquire some start-up company, are they buying them because of the tech? No! they could probably code that person's code in an afternoon.    They're freaking Google.    The reason they're buying them is because of DISTRIBUTION.    THE BUYERS LIST.    DISTRIBUTION: That’s one of the three ways businesses are evaluated. It's one of the most common ways that show huge growth.    THE BUYER’S LIST   What we wanna do is build a list. Instead of this button taking us over straight to our distributor link (you can do that and you can still make a lot of cash).    The problem is that I can't follow up very well with those individuals…    Instead what I'm gonna do is, when they click this, it's gonna open up a little pop-up on this page.    It says, "Where would you like us to send your bonuses once you purchase?"    That’s a logical reason why they should hand me their email. So then they put their email in and click the button…    Q: What does that let me do?    A: Build a list.    There's an interesting setting in ClickFunnels, it's really easy, it says, "On submit, redirect?" and you just put in the link.    It's actually in the settings. While you're in the editor, you just click a button and then I put my distributor link in the redirect.    I’m able to capture their email and create a list right there. But then it also redirects the page (which I've told them is going to happen in the video).   NOW I HAVE AN EMAIL LIST   Q: How likely is it that every person who puts their email in and goes to this page, purchases?    A: It's not that likely…   In the affiliate marketing space or when I don't control the cart in other scenarios, about half will go and finish the actual purchase. HALF.    I looked at the stats for one of the promotions that we're doing right now…   3,000 people have hit the page About 1,500 have actually opted in And then about 800 actually went through and purchased    … Which is pretty good.   And I don't control the checkout page. This is the scenario where I'm limited on the way I can do ads…    So now I own a list.     We call it a BRIDGE FUNNEL because it's taking them from where they are over HERE… To where we're trying to get them.    It's a very common page type in the internet marketing space.    I have these people that have opted in… What should I do to them?    I’M GONNA EMAIL THEM   I'll tell them, "Plus you get my five-day miniseries."    Now they know it's automatically going to come to them but what really am I doing?    You can watch this in play, this miniseries if you go to secretmlmhacksradio.com and opt-in.    OR it's also at mlmmasterspack.com.    Once you go through the quiz, it takes you through a five-day mini-course but REALLY what's going on is…     Now I have five days where I'm going to email you:    Day one  Two Three Four Five   What's each of the emails gonna be?    It's what we call a ‘soap opera series’.    That's the content on the actual email and if you don't know what that is. It's just a script and I fill in the blanks on the script. It's in Dotcom Secrets.     Do you trigger the bonuses before they buy? No.    I do on the five-day miniseries…    I will take my phone out (or if you have camera equipment, great). I don't want you to feel like you can't do it if you don't have camera equipment.    Just take your phone out.    You can film for five days…    What's the pitch at the end of each of those videos?    MARKETING THE SAME OFFER   I just put it right down here at the bottom [offer, offer, offer, offer]    I do the same thing when people apply to join my personal downline.    They go through a five-day miniseries. It's teaching them cool stuff but then after that, I added three more days where it's just tons of testimonials.    It's another page with testimonials… Another one with a different one… Another one with a different one…   But at the bottom of each one of them, what I'm saying is, "Click right here to go get this offer."   Then I have a button [button, button, button, button]    Down at the bottom, it's the same footer on all of them.    It’s a BIG section that does the same thing… "Here's the button to go buy."    In the emails On the video   I'm giving them great content. I'm not just blasting them with a pitch but they're hearing it…   They're reading it on the actual emaiL They see it again at the bottom of the footer   There's a button right there, and I'm telling them, "Look, this is good stuff, here's the offer,"    Where do all these buttons go?    They're on my list now so where do they go?    My distributor link.     SIMPLE BRIDGE FUNNEL   Super, super, super simple but now it's given me a logical reason to be emailing them and sending them more content, content, content, content, content.    What happens when someone actually goes through a five-day course from you guys?    It doesn't need to be crazy long but I'll tell you, the original five videos that I did this with back in college, blew my mind.    I was not pitching anybody on joining my downline but what would happen is...    I put this five-day miniseries up and then at the end of it...    A HUGE percentage of those who watched it reached out asking to join whatever MLM I was in…    WHATEVER MLM… They didn't even know.    They said, "Whatever you do, I just want to be in with you. You have a different strategy on how to do this game."    The first page:    Opens a pop-up Collects their email  Submits it   This is really simple to set up.    If you're like, "This seems like a ton," just stick with it. It's new, not hard, just new.    The redirect on that one page sends him straight over there (which you told them was gonna happen).    If they DIDN’T buy, I got to bring them through a five-day miniseries.   If they DID buy, it just validates and pushes in and cements what they actually purchased.    THE SECOND PART TO THE BRIDGE FUNNEL   There’s a SECOND part to this…    Let's say that it's time for me to send out the bonuses…    You might do it daily, weekly. I've done it monthly.    Monthly seemed a little long so we're moving to at least twice a month if not weekly.    I have one more sequence set up inside of ClickFunnels…    If this seems advanced, just watch what I'm doing here…    What I didn't wanna do is get ALL the emails from those who've been buying through my link and then personally email every one of them.    That would suck.    Instead what I did was, I created a list:    "Product Opt-ins" "Product Buyers"   I take this list and upload it to this list on ClickFunnels…    I have two emails that are queued up to automatically send a day apart.    SEND EMAIL TO YOUR LIST   As soon as any new emails hit that list, the first email that goes out to those people is, "Hey, here's your product access. Thank you so much. We saw that you purchased. Click right here and it will take you to..." wherever you choose to give them your digital stuff.    Then a day later, I send the same thing with a different twist on it. "Hey, just making sure you got those things because we wanna make sure you guys get those bonuses we were talking about. By the way, if you have any questions about them, go ahead and call us."    IT IS PROVEN. You make so much more money when they call you.    If people start calling you, you can sell them on Autoship. You can sell them on the next thing.    You can sell them on actually joining your downline.   I know it looks more aggressive… But this is the SAME page cloned five times with a video switch.    THE OFFER: Is the same.     THE VIDEO: I'm just taking my phone out and telling my origin story about the first time I ever used the product and my story behind it. Why it was cool. Just follow the scripts that are already there.    Then I would walk them through the offer. And I'd tell them, "Here's how to buy. Step one, click the button. Step two, it's gonna redirect over to this page. Step three, buy. Step four, watch out because every Friday, every month, every day, whatever, we're gonna start sending out those bonuses to the email you put in. Make sure it's a real one so we know where to send you the bonuses once you purchase.”   List-building at it's best.    MY ROLE IN THE BRIDGE FUNNEL    My role, in everything that I do, is... I'm not here to be the technician.    My role is to be the system creator in my company and that’s why it's been such a different take for a lot of people in MLM.    That's not what you're taught by your upline.    [I'm not throwing rocks at them…] But your upline teaches you to go around and be the DOER.    I would rather do systems.    I tell all you guys to publish because if you're publishing, what do you think you're going to drop every once in a while?    The mlmproduct.com and some of your call to actions.    Let's say you have your: Application funnel Recruiting funnel Another one that spins off your recruiting funnel Another one that spins off to that funnel   The game gets really easy once you start publishing and decide to start sending traffic in different ways...    Guess what I also do in all the footers of these?    Let's say this five-day series is over and they did or didn't buy…    THEY OPTED IN: So I'm gonna tell them about the recruiting funnel that I built…   OR, “Are you on the podcast?”    OR, “Hey, we’ve got a cool free live event you can come to.”   It's a hook to other funnels.    They're in my world now.    LEARN HOW TO BUILD A BRIDGE FUNNEL     I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.    There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.    Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.    Again that’s secretmlmhacks.com.   

I'm very, very stoked that you're here by the way. If you have not seen part ONE of this four-part series, this is number TWO. Go back and watch it! These four parts build on each other. I would watch it in the order that I've presented them. Welcome to PART TWO, today we're going to talk about what's called a BRIDGE PAGE. The bridge page is one of the secret weapons of MLM'ers and internet marketers… This is how we really play the game online. I'm not going to say much more because I want you to go straight into the lesson. DISCLAIMER: I am not your MLM. I don't know all your full scenarios. I was hunting for an MLM that would allow me to do this. It's not hard to find them. THIS is is not crazy. I don't know if you have ever heard the term white hat, gray hat, black hat. Black hat is like illegal, terrible if you get caught there's consequences. White hat is following the rules to a T. This is not like even gray, okay? I don't want to go in the gray hat or the black. I only do the white, okay? Personally, I don't know how you will use this information. If you want help pulling this kind of stuff off, that's what the program Secret MLM Hacks is about. Go get the program at secretmlmhacks.com. THIS is how the big MLM'ers actually play the game. I don't want to say big MLM'ers... I should say this is how WE from the internet marketing world... When we see MLM we're like, "I'm just gonna make this really easy thing that just auto sells my stuff". I'm very stoked for you guys to see how we're pulling this off. Again this is PART TWO of four. WELCOME TO BRIDGE PAGE TRAINING There are some realities here that we have to deal with: In MLM, I have no control over the checkout cart. I can't go in and add in testimonials to my own checkout cart. Even if your MLM has given you a duplicated website, you still can't change the order page. It's duplicated and controlled by them. I can't change the checkout page. I'm gonna put it in RED because you can't really touch it. It's your MLM's order page. On this side we've got Facebook. Facebook hates MLM. They don't hate it... They just don't want it to become an MLM platform, so you can't put ads for MLM. I don't, but we still have people auto-joining us every single day... So how do we do it? I'm gonna do this from the product sales standpoint. There's three different methods behind this. There are three different ways to create a product funnel... Think about those skill levels. This is one of the easiest ways for you to sell a product with very little skill. But it also is duplicatable time. There's more LEVERAGE. That's why I love it so much. Let's think about it from this standpoint first of all... Q: What is a funnel? A: A funnel is not PAGES... That's a method of delivery. ClickFunnels HELPS you build a funnel but funnels existed before ClickFunnels did! Funnels existed before the internet did. If you've sold anything EVER, you had a funnel. A FUNNEL is just the process that leads to the sale... And there are two parts to it. Sales message Offer ... That's it! It's the reason why funnels existed before the internet. The first person who ever traded and bartered a sheep for a plot of land... That was a funnel. All you've got to do is build a little sales message and this is the freaking easiest script on planet earth to use to do that. And then an offer which is wicked easy for you guys to do. Hopefully, this is very eye opening on how to do it for your products and it's really easy to outperform everybody else. There are three kinds of time, only spend one of those kinds.  We don't just want to be a Prius... We want to be the drag car. Time = Wealth The speed of the money coming in is what rich really is. Rich is how much money you have. Wealth is how long you can live without working. I don't control: The checkout page Anything on Facebook What I am going to go do is... I'm gonna create my own offer and my own funnel. So what that means is, first of all, I'm gonna build a page and this is TYPE ONE. It's a single page. I have done this before when promoting things that I don't own the cart for. And I really couldn't do much on Facebook or other ads platforms. We've done OVER six figures in four or five months on ONE page. When people are like "I can't sell this on the internet", yeah you can. Do what I'm showing you right here. I need a sales message and I need an offer. First, let's talk about the sales message. The way I do this when I can't control the cart is... I'm still gonna talk about the product. I'm just gonna take a little video... The last time I did this it took me three hours in a hotel room while I was traveling. I took my phone out, I was like "What's going on everyone. Hey it's Steve Larsen. I've got something really cool for you if you guys are on this page right now. There is a product that has really changed my life back when [origin story, origin story, origin story]. So you can see that I'm really syked about this product here so what it is..." Let's say it's super glue... "So what I have here is this super cool super glue. And it's something that I do get a little commission for and I'd love for you to go buy it. But I also know that some of you guys you're going to have questions about this when you buy it. The company is an amazing company but some of the questions... They may not have the answers for you on those things. So what I've done is I've created a few things. After you buy it, there are these follow-up problems/questions that you guys have had about how to use the super glue. Some of you even wondered what's the best surfaces to put it on? Is there a temperature that it works best at? How long do I need to wait for it to cure before I can use the item? What I decided to go to was... We brought in the guy that actually creates this stuff. The formulator of the super glue. I interviewed him for an hour. Who knew you could do that for an hour about super glue? We have that crazy cool interview for you and it's gonna teach you the best ways to go do this. It's gonna teach you the best temperatures and surfaces it will work on. If you guys go get it through my link, which I'll tell you how to do, just click the button below. First of all you're gonna go get this really cool interview with the formulator..." HINT HINT: You guys getting ideas? Then  I go to the next major follow up problem that's very valuable if I was to solve it. "I know some of you guys are also wanting to have like two of these, so we're actually gonna give you guys a free one as well." Let's say my MLM sends you out two of these. What I would do is I would say "When you buy one I will send you out a second for free" so there's no change in fulfillment. We used to do that with some of our E-com funnels where they would have a bundle of three. They came to Russell and I to be like "Hey we've got a bundle of three things". And we're like, "No you don't. You have one and you're giving away two for free now". They'd buy one for $25 bucks and we'd give them two away so it was buy one get two free. That's way sexier than get 3 for $25. That one simple tweak in the headline actually made an offer out of it. Or let's say that your MLM sells its product for $150 but if you go buy through your affiliate link then it's $120. I can give you guys a little bit of a discount here. I'll give you guys $30 off. You're just creating an offer around the assets that MLM is allowing you. I'm trying to think about what else you can do around super glue... I've never done an offer around super glue... We created this really cool PDF of safety instructions. We're actually gonna send you guys a pair of gloves that the super glue can't actually fit with. It's a PDF of safety instructions and how to use it. BUT  we're gonna send you this pair of gloves as well I make sure that the things I'm giving away in my bonus are pretty much pure digital and just different formats of it. Q: Why would I do that? A: How much money does it cost for me to fulfill on a video interview? Nothing! It's a freaking email with access to it. How much does it cost for me to fulfill on the $30 off that my MLM was already gonna give away anyway? A: NOTHING! But it makes it, it turns it into an offer. The PDF with the instructions? Nothing! I could make an audiobook by ripping the audio from the video and now I have an audiobook. I could take this and transcribe it and now it's its own PDF. So now I have: An Ebook A pdf with instructions on how to use it An audio book The video version of it Also, I have the $30  off (which is always gonna be there.) All I do is think about my MLM's product, list out tons of the problems or follow up questions people have about using the thing they bought from me and how to have greater success with it. It gets really easy when you think about it like this. What I do in the video, the sales message, the video script is really easy. All I do is tell my origin story... How did I originally start using this product myself? There's a story behind it. You're not buying it because there was a discount... Why are you really buying it? Follow the script on page 114 or 117 in Expert Secrets. It will walk you through the epiphany bridge script. It's literally eight questions. Just answer the questions! Then you say "So if it's all right, I just want to share with you guys something cool because I believe in this product. Just click the link below. But I want to tell you what you'll get from me..." I just list out the things in the offer. That's it. And the button is just my distributor link. It's my personal store link that's gonna take them over there. That's like one of the easiest methods to doing this whole thing EVER. I've done A LOT of cash just on this one thing. Hopefully, you guys have seen how simple this really is. But no one thinks about it this way! They're like "How do I say the next phrase to trick somebody into my downline or buy my product?" Man that's garbage, that's hot steamy garbage and it's terrible. That's like trickery. That's like that nasty feeling that you get when you've sold somebody and you realize "I think they just did it because they wanted me to go away". What you can do instead is just add more value to the marketplace. Keep it simple. I don't know a lot about the MLM product that I sell. It's a supplement. I'm not a scientist at it. What I can do, is I can go interview those people in my MLM who are and turn it into an interview series. Maybe I interview three of them... Then I rip the audio with the free software all over the internet. Now I have an audiobook. Then I can transcribe it for a dollar a minute at Rev or at temi.com is 10 cents a minute. Then I have an ebook! I just added value to the marketplace on how to get accelerated success with the product. I'll put testimonials... Where do you think I get the testimonials from? From the corporate website the ones that they've deemed worthy. I just screenshot them. I'm just, put them on this page. I go get a custom URL so it's like the MLMproduct.com so when they go to that, it's my page. But when they click the button it just takes them over to my distributor link. Then all I do to fulfill on it is I just tell them in this video. There are two other parts to this you have to do to really pull this off. The first thing I do is tell them how to go buy. There's some really cool case studies out there about people who just got tired. The conversions on their order pages were not good enough. What they did is, they just recorded themselves buying their own product with a fake credit card. And then they did nothing else... Then put that video on the order page and their conversions would double. Walk people through how to buy from you. We all think it's obvious... Its not. Most MLM corporate websites are hot garbage and are terrible and they are not built for conversion. Walk people through how to buy from you. I'd have a section in here that's like "Hey in order to buy the super glue and get all the bonuses below all you're gonna do is step one, click the button. Step two, buy the thing. Step there, I will send the bonuses out to you we send out. We grab the list of those who purchased through my link and we send out those bonuses every Friday. If you have any questions just reach out to us right here." Just walk some really seamlessly through how to do this. The second part is the way you fulfill this. It's really easy to see who's buying from you. And most MLM's that I've ever seen or heard of they give you some of the contact info form those that are buying from you. I just take the list, we do this in affiliate marketing, I just take the list of those who bought and then you can just send them your bonuses. Let's say you put it in a members area in ClickFunnls... "Hey here's the login to the member's area with all that cool stuff I saw that you purchased, thank you so much. Here's all the stuff that we promised. By the way, consider getting on SmartShip." Anyways, I'm just brain dumping on you so you guys. The reason why I wanted to go through that real quick is that this concept of creating a sales message, which is just your story on how you started using it and the successes you've had because of it... That concept right there, and then the offer creating... That follow up problem offer... It's used in the next two. So that's number one: A bridge page. I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM. If you want to do the same for yourself, head over to secretmlmhacks.com. Again that’s secretmlmhacks.com.

We have a very special four-part series that we're doing here...   And this is gonna be part ONE. It's gonna be dripped out over the episodes here.   VERY stoked for you guys to be here.   We're gonna dive into MLM product funnels.   One of the biggest questions I get asked is, "Stephen, you focus quite a bit on the recruiting side. Why don't you talk more about the product sales side?"   And the reason is that I've found is that if somebody is able to recruit, the same principles apply and they are transferable over to selling the product itself.   If I can get someone to be auto recruiting, selling the product, it's the same principle. It's very, very easy to go do it.   If they can only sell the product, though, a lot of times it's harder for them. I don't know why it seems that way. Maybe it's not true, but it seems that way.   If I can get them to recruit, the product side's pretty easy.   I wanted to do a four-part series teaching you guys how I do my MLM product funnels and how I would design that for yours.   How to design these MLM product funnels so that you can auto sell.   It's the same model I've used in other industries, as well, and it's the reason it's so powerful.   MLM PRODUCT FUNNELS   If you’re in Secret MLM Hacks, you saw me go into this a little bit. And it's one of the benefits of being in the Secret MLM Hacks program.   When I start seeing that there's a spot-check training needed, I wanna dive into that.   I'll create the program. Then, I step back to see what are they not understanding.   Okay, cool, let's go make training specifically on that. I decided to take this one piece out of it and say BOOM, here it is, because it makes me really, really sad... MAD that this is not mainstream.   And a lot of times people are super afraid of doing this.   I know why, and I'm gonna talk about it right during this very first session.   It's because they're afraid of Facebook and saying things like MLM or their product name or they can't say the name of their product online. That's fine.   I'm not saying to break that rule.   Or they're like, "Hey, I'm not allowed to drive traffic to my distributor checkout page." Then don't.   What I'm about to share with you and teach you is such a big deal.   Take the environment as it is. Accept it, and then, do something about it.   But most of the time, people were like, "I won't do it because I can't do x, y, z, online."   Then find another way!   That's what this series is about. It's four parts and this is part ONE of the series.   We're gonna go dive into a little bit about the environment scenario.   The reality that MLM's in, in regards to the Internet, and does it work, can it work, will it work, why will it work if it does?   I want you to see a lot of the realities that are in there.   MLM PRODUCT FUNNELS DISCLAIMER!   Full disclaimer, full disclosure with this, I'm NOT a lawyer. I'm not a legal person. I'm not your MLM.   Hopefully, everyone feels disclaimed.   This is a  15-minute lesson that will really help you understand some of the scenarios and environments that we're really in and how I don't try to break the rules or be sneaky.   I just accept it and do something about it.   I think it's gonna be powerful for you to take notes on this.   There was a guy on the show a while ago. What was cool was that he's like, "Yeah, I took those "principles you were talking about," and he's like, "I took my team volume from $8,000 dollars a month "to $130,000 a month," or something like that.   I was like holy crap, I thought you doubled. You went from $8,000 to like $130,000 in team volume and it was only three or four months using these types of principles.   It's really powerful.   If you guys wanna learn how to do this stuff for real, full time, all out, go get the program at secretmlmhacks.com.   This should give you a taste, as well. So you can see what it will be about.   I'm gonna share with you guys the secrets on how, honestly, us Internet marketers play the MLM game.   I love MLM, obviously; otherwise, I would not have created this.   But we don't play it, probably, the way you've been taught.   TRADITIONAL MLM PRODUCT FUNNELS   How is it that traditional MLM teaches you to sell supplements?   If you're like, "Hey, Stephen, I still wanna talk to friends and family." That's fine, what I'm teaching you how to do here is not talk to them if you don't want to.   Once you run out of your warm market, what do you do?   Auto recruit.   Personally, I've had five, six people join us in the last two days.   I do what we're teaching you. I have a huge issue with people on the Internet when they're like, "I'm gonna teach you how to do x, y, and z," and then, you find out they're not actually building a downline.   I don't wanna learn from them; I wanna learn from the person who's doing it. Who's in the weeds with me and just further down the road.   That's why I'm going and doing this stuff, and that's why it's been so fun.   So how do you sell supplements in the traditional method?   The traditional method of doing that is friends and family…   If it works, I'm not saying it's bad, but…     SELLING IS LIKE A DRAG RACE   Have you ever been to one of those car races, like a drag race?   I grew up in Denver, Colorado in Littleton, and there's this really cool drag race, a famous course. It's probably about 15 minutes from where I grew up. It was right on the side of this mountain.   It's super cool. What was crazy is you could see in the evening times, as these drag cars would take off, the fireball coming out of the back of these cars.   You could see the glow of it just on the highway. I mean, you could see when stuff was going down on this drag race course; it was really cool.   So let me ask you a question real quick...   Let's say I have a drag race car verse a Prius.   Who's gonna win?   It's actually a matter of time, isn't it? To answer this question, technically, they're both gonna hit the finish line.   Who's going to win is a matter of TIME.   What I'm trying to tell you here is there's nothing wrong with selling the way that MLM traditionally teaches you to sell a product.   The issue comes in with TIME.     THE ISSUE WITH SELLING IS TIME   There are three kinds of time and there are three kinds of costs.   #1 Actual money cost   #2 Time cost   #3 Repeatable time   I only focus on repeatable time activities. I only wanna spend that kind of cost.   What I go do is I build a funnel, and now, I don't have to do all the traditional ways that MLM teaches you to sell a product.   Can you sell a product like that? Yeah, and huge multimillion dollar people have gone in and they've made a lot of money that way.   How many, though? This is the other thing that I wanna share with you guys on this.   So there's speed. How fast does it take me to go and do it?   Will I actually get to the finish line? Yes, in a Prius, totally. I'm gonna get to it. But I'm gonna get dominated by the drag car.   There's one other major aspect to this…     Think about this… Let's take artists, for example (just keep with me here in just a moment while I do this).   Let's say that I take an artist… It's one of my favorite examples ever on why I do it the way I do…   HOW DO TRADITIONAL MLMS MAKE SALES?   I have NEVER gotten on the phone to sell somebody, I have never.   I did two MLMs back in my old life before I ever really got good at the Internet part of it, and I did a few of these strategies.   But I haven't done these strategies or what traditional MLM teaches in five years.   I don't do:   Home meetings Hotel meetings Phone meetings   I don't do any of that stuff.   I'm not throwing rocks at it if you choose to do it. I'm just saying, weigh the costs on this.   I only want the highest leverage activities.   Those will be the things that I get good at: High leverage activities.   Stuff that is low on my time, high on duplicatable time, and stuff that I can at least break even on my ad costs.   That's what I want, that equals the very scenario that I'm going for.   Low time on my side to create. Duplicatable time, so it's really high leverage. But then I can at least recoup on ad costs, so then I can spend more money than most MLMs do on their ads.   I'm gonna teach you guys three very simple product funnels. I use this same thing in several other industries.   This is a super easy way to create funnels, product funnels specifically, and it might shock you.   The Secret MLM Hacks course goes in and teaches a lot about recruiting and it talks about products, as well.   A lot of things we talk about for recruiting actually apply to product funnels and product sales.   Which is why I focus so heavily on recruiting first.   HOW DO ARTISTS MAKE SALES?   Let's say we have an artist...   How talented to do you have to be get paid really any kinda money as an artist? What skill level do you have to have in order to get paid as an artist?   A LOT. You gotta be a four or a five in order to really start making money. And even then, it may not be that much money.   Now, let's do nothing else, but change the vehicle.   *This* is why this is such a big, big deal. Let's change the VEHICLE.   I'm not gonna add any more skill levels.   I know a lot of you guys like, "Man, this seems like a lot." It's not that hard, it's just new. So you just keep sticking with it.   Let's say I'm going to learn how to teach people about how to be an artist on the Internet. I'm gonna sell some information about HOW online.   What skill level do I need to have at this vehicle in order to make a good amount of money? It's the exact opposite! That's why it's such a big deal.   What skill level do I have to have in order to start making money teaching people how to be an artist? Not that high.   But what kind of revenue do I have the potential to earn? It's through the freaking roof!   It's gonna take like half a lifetime for me to get good at the artist thing, and then, get paid hardly anything.   CHANGE THE SELLING VEHICLE   Or what I could do is just change my vehicle and learn how to sell.   Let's take the traditional methods that MLM teaches about how to sell a product.   We have the family and friends thing, parties, there's a lot of methods.   Let's say I'm a new MLMer. What skill level do I have to have to start making a little bit of cash in this game? I gotta:   Overcome a ton of mental barriers Learn the script Learn about the product Learn about how they can buy Here's what the form looks like If they do SmartShip or like a monthly auto-ship program versus a one-off Learn about the promotions going on Learn about some of the events that my MLM has going on   THAT’S A LOT. You gotta have a pretty good amount of skill level. And how much money do you honestly make for a while?   Let's just be completely honest about this. How much money do you actually make for a while?   There was a lady who reached out to us; she was so excited. My wife and I were in college and she was like, "Stephen, my gosh, guys, you have to come."   She was excited, she was on social media, and she goes, "Hey," so imagining that she's typing with her thumbs, "Guys, I'm so blessed to be in my MLM. We've been here for three years now, and now, we're making $50 a month. We paid for diapers through our opportunity."   I was like, $50 after three freaking years? That is a sucky vehicle. But if I change the vehicle, suddenly I flip the whole model.   This is why this is such a big deal.   THE SALES VEHICLE MATTERS   Some people don't even make anything, but they've spent all this time. They've learned how to sell, but they're in a sucky vehicle.   What I'm trying to share with you guys here is there are way better ways.   I'm gonna teach you guys, specifically, three ways to build a very, very simple product sales funnel for your MLM.   I wanna teach you guys this, 'cause it's a model that I've used in lots of other industries, as well.   AND IT WORKS!   This first one here... I can go and I can execute it and not be amazing at it.   The amount of leverage between these two strategies is ridiculous.   Remember the drag car versus the Prius? We're talking about speed.   A million dollars is a million dollars. But a million dollars you gather in a day is very different than a million dollars you gather over 50 years.   Time is what measures wealth.   I don't wanna be hooked into this vehicle. This thing that everyone teaches in MLM. It's network marketing, therefore, I have to network face-to-face.   NO YOU DON’T!   There are three different kinds of costs.   I'm not gonna spend my personal, one-off time to go sell somebody. I just refuse to do it.   I don't know how to code. What I'm teaching you here, anyone can pull it off.   This just is a very different way to think about MLM over all.   LEVERAGE MLM PRODUCT FUNNELS   Hopefully, that's making sense to you so far. What we're doing here is so different. Not just from a recruiting standpoint, but from a product sales standpoint.   There are three different methods.   Leverage, leverage, leverage. The magic word: LEVERAGE.   I don't know that much about the MLM product that I sell. What I know is:   It's awesome It helps a lot of people I get paid every time I sell it   I have not focused on the skill of understanding the science behind the product.   I don't care about what it is as long as it's ethical. As long as it's moral, as long as it truly helps people, as long as the company's awesome, I don't really care.   What I care about and what my focus and my obsessive focus is on is this piece...   HOW DOES IT SELL?   Your job is not to become a mad scientist genius over the product. That is not what sells stuff, your job is to obsess over the HOW it sells.   You don't sell things by barfing technobabble about your product over people.   That's not how this game works. That's not how sales in general works, not just MLM.   MLM SALES REALIZATION   I had a very stark, slap in the face realization with this. I was doing door-to-door sales and it was my second summer. I was selling pest control, and I loved it.   About halfway through the summer, I was the number two salesman who was a first-year.   I was doing really well, I was doing two to three sales a day. We were making more money than I've ever seen in my entire life.   About halfway through the summer, I started going and knocking in these neighborhoods. I started getting questions I had never had.   It was pest control, so they would ask questions like, "What's the chemical compound behind this?"   I don't know if I knocked on a neighborhood that was like just a group of mad scientists or whatever, but they wanted to know those kinds of things, and none of them bought.   What happened was I got distracted. Instead of studying my craft as a salesman, (you are in sales in MLM), you don't own the product, you don't own your position even, you own NOTHING.   You have no say, no rights, nothing legally, at all, in your MLM.   In one snap, they can take you out of it. I'm not saying that to freak you out, it's just a stark reality of network marketing, MLM, direct sales, whatever you call it.   What I shouldn't do is try to understand the product so deeply that I'm trying to affect it.   What I'm really trying to do is study the HOW on how it sells.   SECRET MLM HACKS MLM PRODUCT FUNNELS   That's what Secret MLM Hacks is about. Why do people buy from you? Meeting the opportunity and the product, that's what Secret MLM Hacks is about.   It's not about like, let's go be a genius. It's about what makes things sell.   How do they sell and how does the sale actually happen, and how can you automate that with that third type of time?   That's really what this is about and why I wanted to do this stuff with you.   I don't want anyone to get uncomfortable. So I'm not gonna tell you the name of my MLM still, but you can reach out to me personally.   So what happened, though, in pest control, I went and I started learning about the pest control.   I started learning the chemical compounds that killed ants. I started learning the most random stats ever.   I remember thinking, “I can't wait for the next person on the door to tell me, "But does it do this?" Because now, I know enough to barf all over 'em, all these cool science facts. Then they'll buy from me.”   And you know what's funny? We almost went bankrupt. My sales went from two to three sales a day to two to three sales a week.   I wasn't selling anymore. I was just capturing the easy lay down sales.   I started going around and knocking these poor neighborhoods, just being honest. I hope no one gets offended by when I say that. They were poorer neighborhoods and lower income housing neighborhoods.   They would pay for the first or second service, and then after that, just cancel the contract on us.   I lost over half my accounts before four months had even gone by and it was one of those powerful, but painful lessons.   WHO ARE YOU SELLING?   I wanna clearly understand the WHO. A dream who. I wanna understand the dream customer.   I don't want somebody who I have to hold their hand 24/7 inside my downline. You shouldn't either.   I'm not trying to sell somebody who needs the opportunity, "Oh, Mr. Jones across the street, he's having a rough time right now, he needs this opportunity,"   NO! I'm building a business, not a life coaching business.   The WHO that I'm trying to recruit, the WHO that I'm trying to sell my product to matters a ton. And so my funnels, both for the product and recruiting.   They don't just sell, they also filter. They are there to keep the wrong person out.   Once I know the WHO, I start studying HOW to sell them.   The MLM is gonna be the one delivering the product. My entire focus is the HOW.   How do I sell them?   I don't sell my stuff cheap, and I do that on purpose.   Can I be real with you guys for a moment here? I have your permission to be forward?   If someone can't even afford a $100 product in their life, it is a signal of the problems they have not solved in their lives.     Is that some spiciness there?   LEARN MLM PRODUCT FUNNELS   Please remember to rate and subscribe.   Hey, I know it's tough to find people to pitch after your warm market dries up, right?   That moment when you finally run out of family and friends to pitch.   I don't see many uplines teaching legitimate lead strategies today, though.   You see, after years of being a lead funnel builder online, I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.   So whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com to join the next free training.   There, you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.   You're also gonna learn the three-step system I use to auto recruit my downline of big producers without friends or family even knowing that I'm in MLM.   If you wanna do the same for yourself, head over to secretmlmhacks.com now.   Again, that's secretmlmhacks.com.  

Six years ago when I joined my first MLM... I was so mad!   I went in and I was like, “I want to be successful.”   And the guy is like, “Hey, you really want to be successful?”   I said, “Absolutely.”   He said, "Well this is what successful people do. Give me a list of your friends and family. Let's take the ones who will be a good fit and three-way them in.”   So I was like, “I want to be successful, let's three-way them in”.   I started doing it, and once we ran out of those kinds of leads... Frankly, it got really awkward.   That's when I started walking down Main Street to try and recruit people.   The challenging part about it was that I was not equipping the people I was recruiting with the kind of education they needed.   I was just literally a pawn.   And when I realized that, I got mad.   I started looking to see what these other MLMers were doing.   None of them were doing home meetings, phone meetings, hotel meetings.   A lot of them had their own little product. They had:   Webinars Websites A funnel Little tiny info products   They wouldn’t attract people to their MLM.   They'd attract people to these items and these products and these things IN FRONT of their MLM.   Then when somebody would buy, they would go and sell them, and upsell, and say "Hey, would you like to come and join this thing?"   THE PRINCIPLE OF A SELF-LIQUIDATING OFFER   What was cool about that is it let them spend that money on ads.   This is like the marriage between marketing and the MLM world and how it actually works on the internet.   Whoever can spend the most money to acquire customer always wins, even if their product is worse.   I got mad about this because I realized that I was not being taught the way that big guys play the game.   I left MLM for a while until I said, "You know what, I'll do it again, but I will only do it in the way that I saw these other guys doing it."   I'm going to walk you through some training that I give people in my downline. It brainstorms some of those front-end products.   It's not actually that challenging to go create a lot of these things.   I’m going to show you the principle of a self-liquidating offer in MLM and how you can create that.   This is taken straight from Hack MLM. You can get it for FREE.   If you want to, go to hackmlm.com and you can check it out.   Don't go there if you're like, "I don't want to be pitched." Because if you go there, you're going to get pitched, alright?   FRONT-END PRODUCTS TO HIDE MLM   This helps my downline think, "What thing could I create in order to make one of those front-end products that is not related to my MLM, that is not there to recruit anybody, it's not there to even talk about the fact that I'm in one?"   It's just there to serve.   When it serves them, what happens is after a while they're like "Well man, that was really cool Steven, what else do you do?"   Funny you should ask! Here's my MLM, here's my downline.   Then they come and buy. It's one of the easiest ways to make sure that you have a consistent source of leads in your business.   You only have so many family members!   After you've run out of family members and close friends, how do you get more leads?   About five years ago I decided I would get back into MLM, but ONLY do it the way that I saw the people making a lot of money.   Most of my friends and family don't even know I'm in MLM.   The only reason they know that I'm in MLM is that they'll ask me what I do professionally. I'll be like "Oh, I do this, I do that."   I'll bring it up, and that's it. I don't pitch them.   We have three, four, five people a day asking to join my personal downline (not including all the ones who are in my downline).   SELF-LIQUIDATING OFFERS CREATE LEADS   How do you get a source of leads? Creating a self-liquidating offer in front of your actual business is the way to do that.   Get out a piece of paper and think, "What could I create that would attract my dream recruit, my dream product buyer? What could I create that would be a good fit, that only that kind of person would come and buy?"   I CHALLENGE YOU to go and make it and start just sending some traffic to it.   If you want the actual program that doesn't pitch you, go to secretmlmhacks.com and you can learn how to create these kinds of machines inside of your business (and treat it like a real one).   I know I'm very forward on this show, but I'm sick of so much crap around this industry.   Get out a piece of paper so you can brainstorm very simple ways to create a self-liquidating offer that will bring your dream customer to you.   I’m going to teach you some of the strategies I like to use to create these SLOs - Self-liquidating offers.   The reason we're going through this is that it is usually one of the topics that people get stuck on.   I'm going to walk you through a few different ways to create very easy self-liquidating offers.   We are different because we follow the info product direct sales model, AND we also do MLM.   That is what is fueling our downlines and fueling our MLMs. Most MLMers have no idea about these marketing tactics or techniques.     SIMPLE WAYS TO CREATE AN SLO   These are some very simple ways to create SLOs (self-liquidating offers).   The biggest reason why someone freaks out, which is understandable, is because they're like, "You're telling me, Steven, that I have to go in, and I have to go create an entire offer? Do I have to be in the product creation business? I don't want to do that! That's the reason I got in MLM! It's because I don't have to create the product!"   I hear you, okay, I hear you. It's one of the reasons why this is the info product business.   Information is one of the highest margin things to sell.   It doesn't cost a lot of money to fulfill. When someone buys a CD, you just print the CD and send it out to them.   Or a book. Just print the book and send it out to them.   Or if it's completely digital it doesn't cost any money to fulfill on it. I just send an email with the access links.   The info product model has a lot of unique capabilities that physical products cannot have an advantage with.   First of all, what you need to understand is we, especially in the direct response world, are obsessed with repurposing content.   You're probably thinking to yourself, "Steven, this seems really cool, but I'm not an expert in anything. And you're telling me I need to go create something? I need to create something I can sell to people and liquidate my ad costs?"   Yes and no. You don't have to be the expert doing the talking.   FRONT-END PRODUCT PUBLISHING   When I started publishing a lot, I don't know what to say.   Instead, I started asking people who seemed like they knew more than I did, to come on my shows, and they did all the talking.   Everyone answers your phone calls when you have a show because they want to be on it.   One of the easiest ways to get an SLO created is to just talk with experts and record it.   Some of my buddies are doing this with keto reboot and stuff like that.   They're going out and talking to a whole bunch of doctors who are big fanatics about ketosis.   "Hey, what's up doctor? I’m going to be interviewing ten doctors, would you like to be the tenth? I'd love to interview you for twenty minutes about ketosis. Can I feature you on that, is that cool?"   That's a very secret phrase: "Can I feature you on that?"   That scratches somebody's status. When you get interviewed on something, what's the first thing you do? "I was interviewed. Check me out."   Which is fine, it's human nature. That's why a lot of people contribute their best stuff for free when you tell them: "Hey, look, I got this thing coming out, I'll sell it for a little bit in the future, but I'd love to feature you on it, do you want to contribute?"   I have crowd-created so many products like this.   It's the reason why these SLOs are really easy to create, but also really valuable AND take no cost to fulfill, because they're info.   HOW TO CROWD-CREATE AN SLO   #1 I'm going to do a video recording.   You’re going to want to interview 10+ experts.   #2 From that video interview, you can rip the audio. Now you have chapters. You have ten chapters for your own audiobook.   I have several friends that are doing this right now in the ketosis space because I showed them this.   Put it on FreeKetoTrial.com or something like that and now you have a crowd-created product that you can drive traffic to. It's just a front-end product for Pruvit.   If this seems really all over the place, just let it sink in. You might be brand new to the game and that's totally fine.   #3 I would take the audio from the video and get it transcribed. You can go to Temi.com, and it's like ten cents a minute for a computer to transcribe audio.   It's one of those things we'll use sometimes on my podcast when I'm making my blog posts.   I'm not going to rewrite that, are you kidding me?   I'm just going to pay ten cents a minute for some computer to go do it. Or Rev.com, that's a dollar a minute for a human to do it.   Now we’re making a PDF.   Video interview Audiobook Text chapters   We have created a very sexy, amazing offer, already.   You could sell this for $27, $37, $57… Somewhere in that price range.   CROWD-CREATE ONE FUNNEL AWAY CHALLENGE   Russell did this for a project called the One Funnel Away Challenge, which I coach for.   We had a book that we crowd-created with thirty people.   We said "Hey, if you were to lose everything, how would you get it in thirty days? Do you mind doing a video interview talking about your chapter, and then another video interview going more deeply into it? And then do you also mind writing a chapter for this?"   There were thirty people so there are thirty chapters. He literally wrote one sentence of the entire book.   That thing made a million bucks in three weeks. It was insane and not very expensive either.   He didn't write it and he didn't pay any of these experts. Just knowing that my name was going to be in it was enough incentive for me to say YES.   What I'm telling you is: Don't underestimate the power of crowd-creating products.   People want that kind of exposure, and they're ready to give a lot of their best stuff out for a little bit more exposure.   If you're like "Steven, this seems like a ton of work!" That's fine.   Then just use the MLM masters pack I already provided for you and just run with that.   When you are ready for more traffic and you're ready to get more eyeballs, then you can do this.   You have:   Video interviews Audiobook Digital PDF   You can actually print it and have a physical book that you could ship out to them, and do a FREE+ shipping offer.   SLO FOR PRUVIT   Get these experts to dialogue about how to stay in ketosis longer, how to get in ketosis faster, how to use Pruvit.   You can talk to keto experts and sell this to the general ketosis market, that may not be in Pruvit yet.   This is a great lead-in!   You could interview other experts who are specifically Pruvit product experts.   There are people inside Pruvit right now that they're dang near scientists.   Give them a place to dialogue, everyone wants to do that. Crowd-create this super sexy offer.   Now for $57 I'm going to give you:   The video interview series You're going to get the audiobook so you can listen to it The PDF And the physical book which we're going to ship out to you   You don't need to go that far, I'm just trying to show you.   Maybe you're only doing two of these. You're going to only do three. Maybe one of them.   I'm just trying to show you guys that crowd-creating, especially for low-end SLO offers, is the easiest answer.   For a low-end front-end product stuff like this, I don't recommend that you write an actual book.    Leverage other people.   Maybe you can interview other MLMers on recruiting tactics. Do you know how attractive that would be?   To drop that in front of other MLMers who are failing in their MLM, and you say "Hey, here are other MLM experts that are out there AND you get all this stuff with it, $57! By the way, do you want to join Pruvit?"   ANOTHER WAY TO CREATE A SELF-LIQUIDATING OFFER   One of my other favorite ways to do this is a SUMMIT. It also leverages other people. We already have the stuff for the summit!   Do you know how easy it is to do a virtual summit? I've been a part of them and it's just pre-recorded interviews, repurposed in this exact manner.   You buy the recording for $100, and it's pre-recorded. Someone's just sitting there playing the video in front of those who paid.   It's good information and it's awesome! It gives places for these people to dialogue and teach what they know. Stuff that would take us lifetimes to go learn.   I'm just trying to teach you guys my favorite method, which is: Leverage other people who are smarter than you.   SLO SAMPLES   Another way to pull off SLOs is with SAMPLES.   My strong encouragement to you is to NOT give it away for free. If you do, make them pay for shipping.   There's something to be said about someone who PAYS for a sample, versus somebody who just gives away samples. The intent is way different.   If they buy off of a funnel, and it's not face-to-face, make them pay.   If you are talking face-to-face with a friend, like Brian Underwood, that's a little different. There's already a relationship. We've gotten past the question of "Are you psycho?" There's a relationship there, and they are, anyway.   Samples can be paid AND free, depending on who you're selling it to.   I am leveraging what already exists.   We have a bank of SLO ideas because there are so many of them. You can liquidate your ad costs, bring people to you, bring in better leads, qualify them along the way.   YOUTUBE SELF-LIQUIDATING OFFERS   YouTube is public domain.   Meaning, if someone selected ‘Public’ when they published their video on YouTube, you can grab that URL and put it behind a member area.   I wouldn't sell it. But if I go on YouTube and I type in the word 'ketones', how many YouTube videos do you think are going to pop up? A ton.   And what order are they going to pop up in? The top-ranked ones.   I can take the top ten, fifteen, twenty public videos on YouTube and put them in a members area and tell people "Hey, opt-in right here, and I'll give you access to the member's area with the free training on ketosis."   I didn't have to create that, but I got a list out of it.   It’s such a good strategy because you don't have to create the content.   That's the point I'm trying to tell you guys. Leverage what is already out there.   I didn't create Pruvit samples. Pruvit did.   I don't know what all these experts do. They know it.   I didn't make all these YouTube videos that YouTube has ranked and said are the number one videos. YouTube did, all these other experts who posted them did.   If I'm publishing somewhere, just tell people "Hey, why don't you come in and grab my members area, right? It's free, just create a login, all you have to do is make a password. And then inside there, there are videos in there that will walk you through some of the top ketone training that's on the web today."   There are a lot of cool ways to just pull people in and teach them how to be successful.   FREE FRONT-END PRODUCTS   SLOs (self-liquidating offers) you could technically do this for FREE.   But a lot of these are paid things. The point is to recoup on ad costs and make it so you can speed up your ability to speak.   Think about how to leverage what already exists.   To be an entrepreneur is to orchestrate what is already there.   You don't have to be the best trombonist, flutist, violinist, you don't have to know all the instruments. Entrepreneurs create things and this is entrepreneurship PLUS MLM.   This is direct response marketing PLUS MLM.   Think about what already exists, think about how to orchestrate it together.   Just choose one. Keep it very simple.   JOIN MY DOWNLINE FRONT-END PRODUCT   I've done my best to keep this podcast strictly educational and I don't pitch anybody or even tell you what MLM I'm in.   However, the number of emails, Facebook messages, text messages, people hunt my phone number down or even find my address... It's kind of insane and it's kind of become unmanageable.   If I'm going to take the show where I want to, that noise is only going to grow. So, here it is. Here's my extremely soft pitch. I'm not even going to tell you what MLM I'm in either, but if you want to join my downline or simply find out more, literally go to joinmydownline.com.   Simply for transparency, when someone joins my downline, this is what they get:   Auto-lead and recruiting funnels Proven product sales funnels A thirty day step-by-step setup system Easy traffic methods Unique upline support that's been assigned to us from our MLM headquarters, which is pretty awesome. All of what I do is not only proved by my MLM, but they consistently ask me to build funnels for the MLM itself. So again, if you wanna jump on the phone and see if it's a good fit, literally go to joinmydownline.com. This is just to direct some of the noise I personally experience as I talk about and reveal a lot of these tools that my team has access to, which I know is unconventional, it's kind of shaking the industry, which is really fun. If you're interested in actually making MLM an asset, joinmydownline.com is where you need to go now.  

I'm very pumped for PART 2 of ‘How to Rate Your MLM Business’.   Like I said in the last episode, this is not about rating the MLM that you work for. We are talking about rating your current position inside of that.   Are you treating it like an actual business or is it like a hobby?   This will help you know, not only where you are, but what to do next. *This* episode we'll teach you the latter.   What do you do next? Now that you are able to go in and treat this as a company? Like an actual business, like an asset.   If you did not see the last episode, DO NOT start with this one.   Go to the episode just before this one. Go watch PART 1 because this is part two, and it builds off of what you saw during the last one.   AND… If you guys want more help on building real systems in your MLM business, go get the program secretmlmhacks.com.   WHAT DO YOU DO NEXT?   Having an SLO means that I gained control back over the:   Lead Convert Deliver Upsell   I gained control back on this side of the ranking.   I lose control over at least half of the stuff on the MLM position side.   I can't…   Convert people in certain ways Say certain phrases Income claims Health claims   ...All of the stuff.   I wouldn't say it anyways... BUT there's so much red tape because the government's sooo involved.   I've got to be way more careful and far more watered down.   What I CAN do is control the pre-frame that they see my MLM with by the stuff that comes through on the SLO side.   My challenge to you is to go in and rank YOU. How well do you...   Attract leads? Convert the leads once you have them? Deliver on what you sold? (Just improving that alone will increase your sales because your testimonials increase once you deliver better.) Upsell them?   Second money's always easier than the first money.   How well do you do those things?   #1 Figure that out.   #2 Circle the one that SUCKS the most   #3 Use Secret MLM Hacks to figure out what it is that you're doing.   If you're new here and you’ve never seen what a funnel is, do it in the order that the modules that are presented. That's going to help you understand WHAT a funnel is.   It will help you get that first thing off the ground.   YOU HAVE AN SLO… WHAT DO YOU DO NEXT?   After you've gone through it and after you have an SLO (self-liquidating offer) up… After you've started creating systems around these things, start ranking them.   I already have a business built. So much focus is on the building… But what about post build?   Q: What do you do next?   A: *THIS*   How well are my systems inside the business?   I rank according to those things (lead, convert, deliver, upsell). That is what guides my decision making.   Which is ultimately why I start thinking about how could I go and create an upsell.   I'm going to list out a bunch of ways I could make an upsell… Things that are possibilities.   I'll choose some of them. That literally becomes my TO-DO list for the next month. That's what guides me in this. That way it's a market-driven business.   I'm listening. I have my ear to the ground.   You make money on your strengths. But I'm talking about ranking your systems and fixing the weaknesses.   If you don't have systems, it's extremely weak. That's what makes people feel like, “Oh I'm so lost. I don't know what to go do.”   If you’re liking this, I appreciate it like crazy. You can go to SMHReview.com (Secret MLM Hacks Review) and leave an honest review.   If you're like, “That sucked”, tell me! But if you think this is awesome, tell me that also!   If you’re having a hard time thinking that you can be duplicatable… It’s because you aren't.   Your systems are.   The reason I'm so duplicatable is that I give a lot of these guys the same things that I brought them in with.   A SYSTEM is duplicatable.   I am very unduplicatable.   THERE’S ONLY ONE ME!   I'm not trying to duplicate people. I am trying to duplicate business systems.   YOUR MLM BUSINESS EXPERTISE   People ask me, “Do I teach my downline how to do funnels if they're used to belly to belly?”   My SLOs have to do with funnels because it's my expertise.   If you are an expert on protein shakes, build a self-liquidating offer around what you're good at.   It's the reason why you can create a unique recruiting offer. It's unique.   What are you amazing at?   I am not a scientist on the supplement that my MLM sells. I'm not. I don't understand much about it. What I know is I...   Take it and it's good for me Make money when I promote it   … That's pretty much the only science I understand about what I actually sell.   Selling has NOTHING to do with how well I know the product.   There are people in my downline and their expertise lies heavily in what we’re selling.   They're like scientists. They're so smart. It's ridiculous.   They're like, “Should I go create something around funnels?”   I'm like, "No, because that's my thing. I was the lead funnel builder at ClickFunnels."   I'm not saying it's competing. They can do to it if they want… But you can be unique.   What are you good at? Build an offer around that.   Build your SLO around what YOU’RE good at and similar people will be attracted to you.   THE SAME MLM BUSINESS…   One of the biggest things people ask is, "Stephen that means that eventually, everyone in my downline will be selling the same thing I am."   No, they won't, because they go through the same process that I'm teaching them.   If someone's like, "I'm super good at copywriting."   I'm like, "Sweet, I'm not." Go get copyformlms.com and make that your $57 thing.   That's what brings people in, liquidates ad costs, build systems around it, then pitch them in your MLM.   There's room for all. You don't have to be a funnel freak in order to be good at this.   It's just understanding the general concepts and principles of offer creation. Making it unique to you, and understanding that what you control and don't inside of an MLM.   You can do this on your own. This is the map and one of the ways that I look from a 30,000-foot view to figure out where the weaknesses are in what I've built.   I sell with my strengths. But in order to remove me from the business, I need to fix systems that are weak.   If you’re getting leads but not converting them… Then that's the question you lead with.   Questions invite revelation.   So now the question that you ask yourself is, “How do I convert my leads better?”   That takes getting to know the leads better. How are they coming in? What pre-frame are they becoming a lead under? What is it that other successful sellers are doing?   RATE YOUR BUSINESS   Start asking those questions and digging and finding, “Oh, that's what they're all doing”. And you just build something that's automated around that.   The onboarding training that I give my team walks them through their first 30 days in my downline.   Most of my leads for my downline come from my podcast, which is another reason I tell you to FREAKIN’ PUBLISH!   It's so funny how much authority comes from publishing. They'll just be listening to you.   Let’s say you’re struggling to come up with SLOs for your MLMs children's books...   What if you created a product around how to teach kids to read? Something that's associated and complimentary, NOT competitive to what you're going to sell.   You might have a great team but what if there’s a major problem is lead generation? What kind of SLO could you create?   I'm going to go drop an episode and training on SLO ideas. What you're looking for is a problem.   What are the problems people struggle with, in your MLM, after they buy the product or join the opportunity?   Solve those problems.   It's super easy to have a lot of people come to you because most people in MLM don't think about it that way.   You're just adding more value.   Q: How would you promote your funnels if you're just starting out with no proof of personal success yet?   A: Success is not based on testimonials, but testimonials help.   You can launch something without testimonials. But I would build a system to capture testimonials as you go.   Every funnel I launch, I build in a sense of vira-bility (how easily will it go viral on its own?)   MLM BUSINESS RESOURCES   If you guys go to bestmarketingresources.com, you can see some of the resources that I use.   Go look at the video about UpViral. That's one of the ways that I increase my spreadability.   I believe I have a video on there about proof. That's one of the ways I increase my conversion rates by 10 - 20% every single time and it works super well.   I am NOT the business. I am NOT the funnel.   What I am good at is systems. I build systems.   You just have to know which ones to build. And this is one of the ways that I go do that.   Someone said to me, “Steve, my MLM offers only subscription purchases, which makes the lead generation more difficult.”   No, it doesn't. That is in your head. Just going to call that out right there.   “New buyers can only subscribe for at least six months. They cannot buy only one product as samples.”   Yes, but they can buy your own product in front and then get six months of your thing for FREE.   Russell just launched a book about network marketing and different funnel types.   I'm going to go create is what's called a Bridge Page. Because I'm going to make my own offer around it when you buy through my link.   MLM BUSINESS AND AFFILIATE MARKETING   The affiliate marketing model is the EXACT SAME model as the MLM model.   There's no difference. I don't how many times I can say that in this.   Look at how affiliate marketers sell their stuff. They don't own the cart. How are they getting so many sales?   They have to tell somebody to buy on someone else's page. How do they get so many sales?   I built a bridge page funnel. That’s what I did.   I don't own the cart, I have no power over it, I can't change anything on it. It's something that ClickFunnels is promoting.   For the One Funnel Away Challenge, all I did is create a page in front with a video that said, "Hey, on the next page you're going to be pitched by Russell to do this challenge. It's a 30-day challenge to help you get a funnel out the door. What it's going to help you with is X, Y, and Z.”   “But in order to add more value, here are some things that you might need to get your success, faster and help with what you do after you've done these 30 days. I've come up with some of my own products, my own ideas and I decided not to sell it, but I could have."   "You're going to get all this stuff PLUS all the things that Russell's giving you if you buy through my link. I usually sell each of these for a couple of hundred bucks, and what he's going to sell you is only a hundred dollars.”   “Here's how you get it. Click below and it's going to take you to my affiliate link, buy it through my link and once a month I release all of those bonuses to the those who bought through my link."   BRIDGE PAGE - WHAT DO YOU DO NEXT?   It asks for their email, because I'm a marketer, and it puts them on a list.   Now I can create an email sequence. Each email will highlight one of those products or bonuses that I'm giving away on top of the thing that I don't control.   That's why you CAN sell a subscription based thing and not own any of the carts.   I'm going to figure out all those followup problems and solve something for it ahead of time. Then I can say, “Here is one of the issues I found people need help with afterwards” and it makes it really easy.   This is one of the easiest ways to sell a product.   Create a bridge page. It's a single page. The one I did for ClickFunnels has already made $110,000 in the last six months.   I actually made it in three hours in a hotel room while I was on a trip. Just keep this simple. Keep it real simple.   All you're doing is you're creating a lead system, you're converting them, you're figuring out ways to deliver it better, and you're upselling them throughout.   This works if you’re selling...   A product Your own product The opportunity   One of the easiest ones to do for a subscription based thing is say, "Hey, when you buy this, you're going to get six months of the product for free."   You give that in addition to that main thing and you out value everybody else.   THE EASIEST WAY TO FIGURE OUT WHAT TO DO NEXT   Q: Is it easier for me to go convert somebody who says, "Stephen, I'm interested in your MLM, but what about X, Y, Z? This, this and that. Help me, help me, help me"   I'm not trying to be rude… But I'm not building a life coaching business.   I'm building a business around the product that I sell. If you don't like those you're recruiting, that's why.   You're not being picky enough. Don't recruit them just because they have a heartbeat.   It’s easier for me to widen the pot and find people with a smaller amount of education needed.   The belief bridge they have to cross is much smaller.   Go to bestmarketingresources.com. I put a lot of resources that I use on there because a lot of people ask me, “What are you using?”   You don't have to use ALL those. They just accelerate you. Some people are like, "You need more than ClickFunnels?"   Maybe you don't NEED it, but I want to accelerate.   I WANT YOU TO RATE YOUR BUSINESS   So…. To recap…   #1 I'm going to rank my business both in terms of my position, and how I'm treating it and the MLM opportunity. How well do I...   Get leads from my MLM opportunity? Convert leads to my MLM opportunity? Deliver for my MLM opportunity? Upsell?   How well do I...   Get leads for the product? Convert the product? Deliver the product? Upselling them?   Those are the MAJOR functions every business has. Rank yourself on that.   Do the same for your self liquidating offer. You could get really specific on this and put the actual name of the product that you're selling.   Then do it for the next product and then do for the next product and rank it and rank it and rank it and rank it.   That gives you a very clear map of what it is that you should be doing.   You're NOT the business, you're NOT the funnel.   You build something that actually is automatable and duplicatable.   What do you hand off to people when they join you? You're systems, not you.   I'm not willing to babysit my downline, I made that declaration a long time ago.   I will be there and I will create really valuable stuff but I'm not there to make them successful.   That's their decision. I am not the builder of their business. I'll give them tools so they can do it on their own.   JOIN SECRET MLM HACKS   I know it's tough to find people to pitch after your warm market dries up, right?   That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.   After years of being a lead funnel builder online, I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.   Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.   There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.   Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.   If you want to do the same for yourself, head over to secretmlmhacks.com.   Again that’s secretmlmhacks.com.  

Let’s talk about HOW to judge if you're own MLM position is performing how it should...   First of all, I'm not talking about rating the company that you've chosen to be a distributor for.   What I'm saying is...   How do you rate your MLM position?   I want to teach you a really cool model that you can use to see how you're doing in business.   One of the biggest questions I get is, “Stephen, I've built this thing and I don't know what to focus on next”.   In order to know what you need to do, you need to know where you currently are. This is a rating system that is used in real businesses.   Major businesses Multi-million dollar companies   I'm gonna teach you how to do it for your specific MLM position inside of your company.   RATE YOUR CURRENT MLM POSITION   This will help you go in and say, “Okay, here's my current place and where I am” and it'll be very obvious to you where you're weak.   I'm gonna teach you how to go through and rate your current MLM position.   This will help you create a roadmap.   I recommend that you take out a piece of paper.   This is literally how I go through and do this with my own business on a routine basis. And I know it's one of the reasons why we have such focused action inside of my company.   Because I take a moment to figure out where we are and where we're trying to go in relation to those two things.   It's very easy for me to see where we're weak. I sell my strengths, but I still need to go in and fix the weak spots, as far as the systems go and I'm gonna explain that to you moving forward.   One of the biggest things I run into inside of MLM is that people don't treat it like a business, and I know I've said that on this show.   “But Stephen, how do I treat it like a business?”   You need to know why it hasn't felt like a business and why you have not been treating it like one.   This episode will teach you the systems needed so you can treat it like a business, so that you're not the business. So that you're not treating like a hobby and so that you have something that's measurable.   You need to know if your business is actually growing and THIS will teach you that framework.   WHAT IS A BUSINESS?   When I was in college they would ask questions like, “What is a business?”.   We had to write a paper about what a business is…   At the beginning of my entrepreneurship classes there were some specific books that I was told to read.   I'd read the book and the first half of the book was great but the second half of the book was really awkward.   The reason it was so awkward is because they would say things like...   “The business has a soul” “The business wants to expand” “It's ready to grow and it's ready to breathe”   … and it got fluffy.   And I gotta tell you guys… I'm not into that type of business belief AT ALL.   I don't believe in business WOO WOO.   What I practice is measurable activities that will guide me to success.   I don't care about ART.   I'm not saying ART ART…   I love art but art by definition is sometimes hard to define…   And because it's not to define-able, it's hard to design ahead of times. There's things in this life that you have to design. There's things you have to discover.   I want to know, in business, what I can design ahead of time.   I want to know that when I do A + B I get C   This is how I KNOW what to do next in my business. It is a way to rate how you're doing in whatever business you're in.   I'm not trying to say how to rate your MLM business as a whole. What I'm saying is how to rate your performance in your MLM position in your business.   How do I rate it and how do I know what to do next?   WHAT TO DO NEXT IN YOUR BUSINESS   THIS IS POWERFUL STUFF.   This is this is one of the coolest ways to know what to do next.   I had to do redesign what a business was in my head.   You might know this story... But one of the first funnels that I ever built was for a company that wasn't an MLM but they had a two tiered affiliate system. Sometimes they were mistaken for an MLM.   It was the first major success I ever had on my own while I was still in college. And it was for this water company. They're selling water machines and wateriners, water ionizers, Kangen Water, stuff like that.   I did all this marketing research and I did a bunch of Ask campaigns. And I found a whole bunch of people who had a lot of questions. They wanted MORE from the company.   Since they already had an existing customer base, I dropped a question out to their people. “What are you still struggling with?” and I got 157 responses.   What happened next was shocking. I spent the next week reading those. It took me three different tries to get through them because they were so intense.   The topic was intense as I asked people, “What are you guys struggling with your health? We're trying how to figure out how we can serve you guys better”.   People were saying things like, “Hey, I'm sitting here next to my spouse who's supposed to die any day. We're in the hospital and I'm responding to this. I really wish that I knew about your stuff sooner”.   I was like, “Oh, I thought we were marketing hard enough”, and I it got so heavy because some of these people were telling their life story... Which is kind of what you want in an Ask campaign.   MLM BUSINESS MARKETING   But the topic was so heavy for me and I remember sitting back and just thinking, “Oh my gosh this is intense”.   And I come back the next day and someone would be like, “Hey, I'm sitting here and I just was diagnosed with cancer. Why did you not tell us about this sooner?”   Again, I was like, “We're not marketing hard enough!”   So I went back and we started looking at the products that we're being sold in this company. I launched a funnel and designed it all out and it was a big success.   They made great money from it and it was the first big huge win that I had for a client and something interesting happened though...   This has happened THREE times now…   DAY 1: The launch happens and everyone's like, “Oh my gosh, this is so freaking cool. This is so awesome. Steven this is so much money. I can't believe how much money this is. This is amazing!”   I'd be like, “Yeah what's up?”, I'm on the phone with the CEO, “What's up? Oh, I told you it would work” and it was really validating for me at the time.   DAY 2: They called me and said, “Wow, this is a lot of sales… Oh my gosh” and I'd be like, “Yeah, what's up? I told you it's gonna be super cool! It's gonna elevate everything.”   DAY 3: They called and they'd be like, “Turn it off! Turn it off! Turn the funnel off!” and I'd be like, “Who wants less sales?” and I'd hang up.   THE DIFFERENCE BETWEEN A FUNNEL AND A BUSINESS   And I remember the first time that happened with that first water company. I was like, “You psycho, who wants less sales? You're crazy, you're insane. Who wants less sales?”   About two weeks later I just stopped answering my phone altogether. He would call in a desperate frenzy and he goes, “Stephen, turn it off!” and I was fed up.   I go, “Dude, why would you want less sales? I don't know anyone else on this planet who wants less sales.”   He goes, “Stephen, you are going to bankrupt us.”   I said, “That doesn't even make any sense. I don't get it. That doesn't make any sense. You're making more money”   And he goes, “No dude, you don't get it. You're selling so fast that you're sucking all the cash out of the business just to fulfill in the product. I can't pay my people. We have a serious cashflow issue going on. You're selling too quickly. TURN IT OFF!”   I was like, “OH MY GOSH!”   Iit was the first time in my entire life that I ever realized that there is a massive difference between a FUNNEL and a BUSINESS.   HUGE DIFFERENCE!   “Stephen, how does this relate to MLM?”   That’s a MASSIVE reason why most people don't have success in MLM. They go out and they don't realize that there's two different parts of this.   YOU DON’T OWN ANYTHING IN YOUR MLM POSITION   You're gonna go ahead and design the business that you own... And we've gone over this in the past.   You don't own anything in MLM.   The products The position you're in Those that you're getting inside your downline   I'm not saying this to freak you out... It's the truth.   At any moment, stuff can change... So what do you have control over?   You have control over a few things:   The WAY that you approach people The audience that you approach The training you give your downline   This is a lot of what Secret MLM Hacks is about. It's about how to create a message that you can go and approach the market with your dream person.   Inside of the message that you approach them with is that unique offer. That unique recruiting offer, that you developed… A self-liquidating offer.   The third thing you can control inside of your downline is the TRAINING you give them after they join you.   I didn't get a lot of training in the first time MLM I joined. You have probably been in one like that and it's frustrating.   They're like, “Just go talk to your friends and family”, I'm like, “Alright, if that's what you're supposed to do…”   The reason I'm going over this is because, first of all, you control these three things. But on top of that, I want to give you a way to rate where you are.   UNDERSTANDING YOUR CURRENT MLM POSITION   It's very hard for Google Maps to tell you where to go when they don't know where you're starting.   This is to help you understand where you currently are and the MLM position that you're in   The first time I ever saw this, someone was teaching me how to rate my own business.   This doesn't come from me. It comes from some specific people mixed with a lot of different books... A lot of time and experience for sure.   A great book that'll walk through some of these concepts is it book called Clockwork.   Anyway, here's how to rate the business.   The reason I told that story as well is because a lot of people get obsessed with the funnel. The purpose of the funnel is very finite and a funnel is not the same thing as a business.   A funnel is not the same thing as a business.     A FUNNEL generates the revenue.   The BUSINESS fulfills on the revenue.   Let's define what a business is.   A BUSINESS is a series of systems that generate a lead, then convert that lead, then deliver what the lead was sold.   There's a lot of consensus that THIS is what a business systems are.   After this, there's a lot of varying opinions. For me I look to see how well I UPSELL them after this.   Second money is ALWAYS easier than first money... Which is one of the reasons why you create a self-liquidating offer in your MLM.   Once you've created that, it's very easy for them to go and buy from you and your downline, whatever you're selling. Your product, your opportunity. Because you've already warmed the mind with a first sale.   MAJOR FUNCTIONS OF A BUSINESS   What is a funnel responsible for? Technically you can have a funnel that generates a lead, converts that lead, delivers what they bought and upsells them. That's why a funnel is so powerful.   If you design it the right way, a funnel can perform some of the major functions of a business.   I like to look at these as independent systems because technically a funnel can fit inside all those.     I'm gonna design the funnel into ONE specific function of business.   HOW TO RATE YOUR MLM POSITION   How well do you generate a lead?   If you're scoring yourself on your ability to generate a lead as a 3, you have more leads coming in than you can handle. If you score yourself as a 1, you're not getting enough leads to fuel the other functions.   These all feed into each other.   Lead → Convert → Deliver → Upsell   This is not stuff that an upline teaches you. What you're taught inside of an MLM is to be the lead gen for your upline.   Which means go get my friends and family. I am their system for leadgen. That's why that's taught.   I am my upline's system around lead creation   They convert them. The company delivers and upsells all for me. It's literally out of my control after the lead.   There's two things I can do with this…   #1: Create a self-liquidating offer then I gain control back on ALL of these functions. I create my own offer in front, which Secret MLM Hacks really is for me.   I don't pitch you guys on my MLM or my down line. Most of you don't even know what I'm in.   It allows me to gain control back on gaining leads, converting leads, getting cash in hand that gets me more leads. All this money dumps back into ads and then I deliver what I said I would deliver. Then I upsell later on.   That's exactly what I've created here, and what I'm teaching you to create. You don't have to make something to the magnitude of Secret MLM Hacks.   YOUR MLM POSITION AND SECRET MLM HACKS   A major purpose of this course is to teach the market, that we're using very old systems. This puts POWER back in the hands of the MLMer.   When you learn to create something in the front, it lets you gain control over it.   You're not usually given that much control over converting. Definitely not on product because it's not your product.   YOU DON’T OWN ANY OF IT.   To get power back into your hands, what you do is create an SLO, which is what Secret MLM Hacks  teaches you how to do.   There's multiple ways to pull that off.   I want you to RANK where you currently are. What this becomes is a MAP.   You have to decide whether to rank yourself in terms of your ability, in terms of your MLM position. How well do you generate a lead?   We’re talking about BUSINESS. Business systems, business structure that frees YOU from being THE business.   If you handle every...   Support ticket differently Lead different and there is no system Conversation when someone is interested in your downline   … YOU’RE THE BUSINESS   I'm recruiting a lot of people DAILY and I'm not talking to any of them.   The knee-jerk reaction people have had when I say that is. “Well Steven, you just took the human element out of this game”.   No I didn't. I have a system that…   Generates leads Converts them Delivers what they bought from me (including MLM training which is what hackMLM.com is for my team). Upsells people to gain back cash and cash flow hard   ...All I did was create systems around it.   RANK YOUR MLM POSITION   I didn’t take the human element out of it... I just treat it like an actual company instead of a freaking hobby.   In terms of my MLM position, let's also rank it on the SLO that you've created. This is why we're doing what we are here, this is why it's so powerful.   There's only so many things you control in your MLM position. What I do have control over is getting more leads than I can handle.   That's good, that's awesome, that's a sign of massive strength.   I don't really have control over the MLM position delivery itself. I don't control the fulfillment that my MLM has.   I want you to rank where you currently are in terms of the self-liquidating offer that fuels this but then also where you are in terms of the position your MLM has handed you.   On a scale of 1 - 3 (3 being AMAZING!) rate the following:   MLM POSITION   LEAD: CONVERT:DELIVER: UPSELL:   For me personally I'm gonna rank LEAD a three because we got a butt ton of leads.   We're about to pass 1,400 people asking to join my personal down line, not including all the people who joined my MLM and get the same systems and all the people asking to join theirs.   IT’S INSANE!   WHAT TO DO NEXT WITH A LEAD   As far as converting them, I'm gonna rank myself a two. We give them personal phone calls. I have people in my downline who I've deemed as being good phone closers and people who can answer questions about the MLM.   They give personal phone calls to those who asks to be in our downline. I think it could be better. We're still trying to figure out a few gravy train changes that we could switch and I think we know what it is. Delivery... I don't really have control over that because my MLM does that. They’re the ones packaging up our product and shipping it out to them and giving them more training. I'm gonna put an X here.   What's interesting is, I created an entire program to train them on how to be successful. There is a training on our back-office for just our team. Here's a training on some cool lead strategies for just our team.   No one else gets it. That adds value for when they join me. Do the same thing in yours. I'm NOT pitching you, I'm telling you to do the same thing in yours.   As far as upselling goes, there's not a ton that I have in place for upselling. Although some of it is in Hack MLM.   I don’t have control over the THING itself… Delivery, fulfillment, I don't have control over that.   What I do have is this program that will teach them about it and in doing so, they have more success with it.   Hack MLM is both delivery and upsell.   RANK YOUR MLM POSITION - WHAT TO DO NEXT?   In terms of how I'm doing in my MLM position, I've rated myself pretty high. THIS is how I RANK it but then what do I do with it after I rank it?   That's where I'm really taking us ;)   Now let's think in terms of your self-liquidating offer. Let's say you're, gonna go create a product.   Say you’re selling a protein supplement...   You're like, “Stephen, I really want my downline to be filled with people who are very scientific in terms of their understanding about the supplement. They understand protein synthesis, they know what's going on a molecular level.”   “Stephen, I'm a nerd. I love our supplement to a huge scientific molecular level. I want my downline to be full of those people.”   Great! So then what kind of product would attract a whole bunch of people, who are scientific about your thing? A product that's scientific about the thing!   You just create the same SLO as the type of person you're attracting.   The reason I created Secret MLM Hacks with a lot of awesome funnels in there is because I targeted it at the funnel community. They see that as extremely valuable.   I'll charge $50,000 to $100,000 to build one funnel for somebody and you get eight. It's pretty awesome.   RANK YOUR BUSINESS SLO   That's who I'm targeting therefore that's how I designed this self liquidating offer.   I'm gonna rank mine.   YOUR SLO:   LEAD: CONVERT:DELIVER: UPSELL:   Our self-liquidating offer gets a lot of leads but I'm not gonna give it a three. I do think there's a few things we could do to make it even better. There's a book that we're writing.   I own bigMLMsummit.com. That's a cool way I know I want to create more leads.   As far as converting them, we actually have a pretty good conversion rate but there's a lot that I want to go update in the webinar. More things that I want to give to HELP you guys. Emphasis on help. I don't want to give more for the sake of giving more.   I think the last thing anyone needs is another video course.   There's a few ideas I have that could improve Secret MLM Hacks. I'm gonna give that a two because we still convert. We still deliver really well.   Upsell? There's no upsell. I'm gonna say one because there's not really an upsell to Secret MLM Hacks.   The only upsell from here in the value ladder is if you want to join my downline.   People reach out and they ask and we tell them where to go, we give them a phone call.   RANK YOUR SLO - WHAT TO DO NEXT?   What I do then is THIS:     I look to see what I'm ranking the lowest on, and that becomes the focus for my next month or two.   The next logical thing for me to do would be to create something specifically to upsell my existing buyers, because there really isn't one.   Then after that I would choose the next lowest one. This becomes my to-do list. The number ones literally become the first thing I do. Number twos are the next thing I do. Number three is the next thing you do.   Then I just go back and re-rank it. I'm making sure to develop a system that gets leads. That’s why I tell you to publish so much. It's the easiest thing to do, to get a bunch of really warm and hot leads AND it converts them for you.   You can suck at sales messages and just be podcasting your journey in MLM and what you're learning and you will attract true believers into your life.   They'll just buy from you, because they've been listening to you. Because they love you and they love your stories.   Delivering. If you're doing info products, it's as simple as a freaking email with login access.   We ship you out cool boxes and packages and stuff like that but anyway…   Upsell. I don't really have an upsell. I SHOULD have an upsell and this tells me I should probably go make one.   WHAT DO YOU CONTROL IN YOUR MLM POSITION?   That's just the stuff that I control in my MLM position. I don't control that much. There's tons of rules, there's lots of red tape in MLM which is understandable.   You know where you're trying to go. You're trying to get to a spot where you have a well-oiled machine like we've built.   I have leads and they convert pretty much on their own because of the systems I've built They get delivered on by the MLM They’re up sold by the MLM   I can facilitate that better by creating a program that trains them on the MLM, which is what I did with hackMLM.com.   Focus on the next major to do list in terms of your MLM position. In order to fuel THIS, you need to start looking at THIS side. What can I go create? What is the status of where things are currently?   I'll do this periodically for anything that I sell.   I ask myself, am I building a business?   I challenge you to:   NOT launch funnels   Launch businesses   A funnel is just an arm for these things. What are the system that you have created? Do you have a system?   If there's no established way, I become the system.   I'm NOT the system, I am NOT the funnel, I am NOT the business.   I OWN the business, I BUILT the funnel, I CREATED the system.   You gotta treat it this way or it's a hobby.   WHAT TO DO NEXT - JOIN SECRET MLM HACKS   I know it's tough to find people to pitch after your warm market dries up, right?   That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.   After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.   Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.   There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.   Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.   If you want to do the same for yourself, head over to secretmlmhacks.com.   Again that’s secretmlmhacks.com.

I'm very excited today and I have a very special guest.   This is somebody who had been an extremely active participant in the community and, honestly, I get excited every time I see you comment.   I'm very, very pumped to have you on today. Please welcome to the show, Tricia Robino. Very excited to have you.   GUEST FROM THE SECRET MLM HACKS COMMUNITY   Tricia: Very excited to be here Steve. Thank you so much for having me.   Steve: This is going to be awesome.   A few weeks ago we were looking through and thinking “Now who would be really fun with a cool story to just bring on the show?” And immediately, Coulton was like, “Oh my gosh, you got to get Tricia on”.   That's exactly when I reached out and I’m so glad you that you could make it. Thanks for jumping on.   Tricia: Yeah, no problem.   Steve: Just so everyone gets to know you a little bit. How did you get started in MLM?   Tricia: Well that's a great story, because I'm in the wellness space just like you.   Steve: Nice.   Tricia: Just after my son was born, which was 40 years ago, I got out of shape. So I was trying to get back into shape.   I got really super hooked on the wellness industry. I was an aerobic instructor and then owned a health club.   What it came down to was, I really wanted to make money doing what I loved and so I thought it was going to be the health club.   I really wanted success and I really wanted to feel good and have people think I was doing something really, really cool. Because all my brothers and sisters, they're like CFOs, they're lawyers, they're dentists.   Steve: You have an unofficial bar, right?   Tricia: Exactly. I had this bar and so believe it or not, owning a health club was cool. And I actually was able to make money. At one point I made $10,000 a month.   Steve: Cool.   HOW DO YOU KNOW YOU’RE MAKING IT AS AN ENTREPRENEUR? Tricia: That's kind of how I was making it. But what happened was ... Have you ever heard of this big company called 24 Hour Fitness?   Steve: No.   Tricia: Yeah, right. They opened in San Leandro. I'm in Oakland, CA.   They opened 20 minutes away from me. It exploded and this space was very difficult to make money in. I mean it was super, super hard.   And so, I went bankrupt.   Steve: Sure.   Tricia: So like all good entrepreneurs, I filed my bankruptcy.   I had to do it, but it was pretty devastating.   It was embarrassing to be quite honest with you.   My son looked up to me, I was embarrassed. It pretty much devastated my life at that point. I got a divorce. I mean it was just like that whole story of everything just fell apart.   I had $267 in the bank. My dad had to bail me out. I had to write that letter to my sisters to see who could help me.   I mean it was just really, really, rally hard.   Steve: Oh man.   Tricia: But I didn't want to get a job. I quickly realized I loved working for myself and I did not want to get a job.   I would've rather lived underneath the bridge than have to work for somebody else.   But I needed to make money... And what did I know how to do? I knew how to grow a business. I had been growing business for 13 years.   So I worked as a business consultant. Which is another way of saying, “You know I don't have a job, I don't have anything, so I'm just going to help other people make money.”   I remember the day when I picked up this book called “Rich Dad, Poor Dad.”   DO YOU LOVE WORKING FOR YOURSELF?   Steve: It's the gateway drug for every entrepreneur.   Tricia: So I read this book called "Rich Dad, Poor Dad" in about three trips to the bathroom. It was like I was glued to this.   I realized that I wasn't a gym owner. I wasn't an aerobic instructor, I was this thing called an entrepreneur.   And that's when it really sunk in that I was an entrepreneur and he talked about network marketing.   I'm one of those guys that literally started looking for a network marketing company. I've been in network marketing of 16 years.   I was looking for a network marketing company. I literally recruited my upline to get me into the business, and I was 53.   So side note, I did not quit my job, which is what I always recommend to everybody. Get excited, but don't quit your job yet.   So I didn't quit my job, I kept working, but I was just in love with the whole industry. I jumped in, hook line and sinker, worked part-time with a full-time attitude.   Back then we had this incredible system, which was about lead generation, and I really loved that system because we called it scrubbing the leads.   We would have a lead come in, but we had a system where they would get more and more interest. They had to jump through hoops to get to the next level, so I knew that they weren't just sort of kind of interested.   Steve: This person's actually serious versus kind of dabbling.   Tricia: Because of the system, I was able to move up our marketing plan really fast. Everybody has different levels in their marketing plan. In 4 years, I got to the 1%.   BUILDING A SUCCESSFUL COMMUNITY   Steve: Oh wow.   Tricia: Yeah, through a system.   Steve: Wow.   Tricia: Which was great. It was fast, but really slow at the beginning.   Steve: Sure, it felt slow I'm sure.   Tricia: It felt like I couldn't get to making even $3,000 a month.   I couldn't get to that point where I really felt like I could quit my job and literally I didn't quit my job at the very beginning because I knew that I wanted to advertise.   I've always believed in advertising, I've been an entrepreneur for a very long time. So I wanted to make sure I had some wiggle room right there.   I was finally able to quit my job. We do a lot of personal development. I hear you, I was at Funnel Hacking Live 2 times, I've been to Offer Mind, I've been to Boise to see you, so I know that you're in to that too.   Jim Rome worked with our company for years and years. So I had a chance to meet him, get to know him, spend some weekends with him.   Personal development was another reason that I moved up the marketing plan. Then things changed, right?   I've been in this industry for 16 years. Here's the thing, if you don't expect it to change, you're not going to do very well.   I change all the time, right? And to be honest, that's what makes it fun for me.   Steve: Yeah, me too.   AN ENTREPRENEUR LOVES CHANGE   Tricia: If you're an entrepreneur and you like change, then just keep your eyes open. So that's what I've always done.   Our model kind of changed to the point where it was more face to face. People were starting to do lots of fit camps and opening up nutrition clubs and things like that. You know I did it, but I didn't love it.   Steve: Yeah, it bothered you a little.   Tricia: I do networking marketing because I like the time freedom, I want to work from home. I travel, that's one of my passions.   You know, I really want to be able to travel and do the things that I love. It's a great model, it really works, I love face to face.   I was hearing people from the stage, all these different network marketing companies and doing so much with social media and I'm like “This really sounds like fun.”   About a year and a half ago, I got my first ClickFunnels account and that's where I heard about you. When we had the round tables and I was trying to squeeze my way into your table.   Steve: That's right as I was standing on the chair screaming?   START WORKING ON YOUR BUSINESS!   Tricia: Yeah. But I still liked you anyway. I was like "He's my kind of guy."   I started to become acquainted with you and then as soon as I got home, I think pretty much after I got home is when you launched Secret MLM Hacks. And I was like, "Well, of course I've got to sign up for that”.   We completed the whole thing. I mean we were just like "Okay, let's do this, and we've got to do this, and he's closing it down." I can't remember what it was but-   I just have notes, upon notes, upon notes. I did it ALL.   Steve: So what's happened in your business as a result of it?   Tricia: As a result of it, I have been able to really focus on completely working online.   Steve: That's awesome.   Tricia: And I've been able to duplicate it too. I published a book and right now, I'm just finishing up. I hacked your funnel.   Steve: Good.   Tricia: So I'm just finishing up. The FREE plus shipping.   Steve: Nice.   Tricia: It's actually done. I have to just do the final touches.   Steve: Sure.   Tricia: I hooked up with Anchor and started a podcast.   Steve: Nice.   Tricia: I've done a 5 day workshop with a quiz and there’s a funnel for that.   Steve: Wow.   Tricia: I have almost finished a membership funnel. I'm working on my application funnel. I haven't completed that yet, but I have started on it. I'm doing monthly events.   WORKING ON YOUR SALES FUNNELS   Steve: For your team and such or is it for bringing in new people?   Tricia: It's to bring in new people.   Steve: That's awesome.   Tricia: I'm doing 5 day wellness workshops.   Steve: Oh cool.   Tricia: In fact this one workshop, this one group, I have over 1,100 people in it right  now.   Steve: Wow! Holy cow.   Tricia: Yeah, so that's good. I've been creating a community of brand new people. I have a community of product users. I've got a community of people who are moving up the marketing plan. I have a community of my builders. I’ve really focused and really heard you when you say it's not the WHAT, it's the WHO.   Steve: Yeah.   Tricia: So I've really been working on my WHO.   Steve: That's so cool. You've got more audiences that this has let you bring in. You can train them more. Has it helped you sell more product so far?   Tricia: Yeah, absolutely. But within the framework of how we can sell the product I have, that's going to be part of my free plus shipping for my book.   Steve: Nice. Yeah, okay. I love that. Put something in the front, you sell it all on the back anyway. Totally love that.   Tricia: Exactly. Yeah, so that's worked out really, really good.   ARE YOU NERVOUS ABOUT BECOMING AN ENTREPRENEUR?   Steve: What would you say to somebody then who's getting nervous about trying this?   This whole concept of the internet plus MLM is so foreign to so many people. What would you say to somebody who's nervous about that?   Tricia: About the internet?   Steve: Yeah, just about using it. All the tools we have, so many people are so scared of it.   Tricia: Here's my note. It works for me, and I've been able to validate those numbers and that is one of the things that I'm keeping close track of.   How much money do I spend, how many leads do I get, how many people go through my funnel, what's the end result, how much money am I making? We have people moving like they've never moved before, using social media tools.   Steve: Right, they're on fire.   Tricia: They're on fire and it's the next... I'm not even going to say it's the next new thing, it IS the new thing.   I would do it because you get everybody prepped for it. It's like you have to create the attractive character. People don't know that they're cool, you know? I didn't know I was cool until I put on my green glasses, was just myself, no apologies for anything, just have fun.   Steve: What does your upline think about all of this?   Tricia: I've got real supportive people in my organization. In fact, the person that first mentioned ClickFunnels to me, was my upline.   Steve: Oh that's awesome.   Tricia: That's never been an issue at all.   THERE ARE DIFFERENT KINDS OF ENTREPRENEUR   Steve: That's so awesome.   One of the big things that I hear from people when I'm talking to them about this or they're starting to see what it is that I'm proposing and they're like “What, this is so foreign.”   One of the biggest things that I hear from people, and you just kind of touched on it a little bit but they say things like “Steven, I'm nothing like you. I don't want to have to be like you in order to have success in this.”   I'm like “Whoa, that's not at all how this works, you know. You get to be you, LOUDLY"   Tricia: Not only do my clients need different personality types, and they are going to be different personality types, we all enhance each other.   In network marketing we work together and so therefore, if you have members of your team in there with new people, then the new people have everybody's story.   THE MOST VALUABLE PART OF THE SECRET MLM HACKS COMMUNITY   Steve: What would you say has been the most valuable thing so far that you've gotten from the program?   That you've actually been able to use and apply, and you're like, "Wow, that was good."   Tricia: I hear you in my head all the time. But this is something that you said at Funnel Hackers, because I was just in Nashville.   You said at Funnel Hackers and that is, “Just do the next thing.”   Just take the next step, and that is how you have set up the whole training. Especially after I have completed the program, it's like “Okay, just build one funnel. Make it good.”   Right? Then the next step is whatever that is. And when I think about “Oh Steve just says just take the next step,” I don't have to get this whole thing figured out. I just have to go to the next step, I have to get this funnel finished and launched.   I have to do the marketing for it. That's the next step and I think for me, especially as an entrepreneur, I just want to gobble up the whole horse, I think that's the thing that I hear you saying in my head the most.   Steve: Absolutely, well thank you so much and we really appreciate it. Any parting words?   Tricia: I do have one parting word, because we can make up stories about being too old or we can make up stories about not understanding technology and I just want people to understand that's just a story.   It's just a learning curve and there's so many people that are out there to help you, just dive in. Just dive in and have fun. That's the big thing, you know? Make it a fun experience.   JOIN THE SECRET MLM HACKS COMMUNITY   I know it's tough to find people to pitch after your warm market dries up, right?   That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.   After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.   Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.   There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.   Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.   If you want to do the same for yourself, head over to secretmlmhacks.com.   Again that’s secretmlmhacks.com.  

Here's how to get leverage over the handful of things you truly have control over in MLM…   WORKING MORE HOURS DOES NOT EQUAL MORE LEVERAGE   I remember... (this very clear lesson for me)...   When I worked at ClickFunnels, I was sitting two feet from Russell’s desk.   He was coaching a whole bunch of people in his inner circle and his programs.   I did EVERYTHING I could to take notes, sitting next to a genius like THAT.   I'd be working super hard to get all my stuff done, but I also was listening on his calls because he was RIGHT THERE.   I would just type notes on my computer when he would say stuff. Kind of like a listening ear while I was still doing my work.   There was a thing that he taught me once and it was very prolific. Some of you guys might be like, "Well duh Stephen", but I don't think most people ACTUALLY understand this.   Last night, my wife and I were talking about the interesting scenario of this.   We're in a place right now where, personally, I'm working a lot but the revenue has been the exact same for eight months.   What does that tell you?   I was speaking at an event last week and I said, "Everyone here knows you have to work hard. Right? And everyone knows that in order to make a lot of money you have to work hard. Right?"   And I said, "Is that true?"   I said, "Who here, in this room, is working hard?"   Everyone raised their hand up and I said, "Now keep your hand up if you are a multimillionaire, filthy rich beyond your dreams".   All the hands went down.   I said, "That's interesting. It's not about working harder".   IT’S ALL ABOUT GAINING LEVERAGE   Last night, my wife and I were talking about that and I was like, "How fascinating is it that it's no longer about me working harder or more hours? It is not about that anymore. It is actually more about gaining leverage, Right?"   That's the same thing that I had learned sitting next to Russell. What he said was...   Going from six to seven figures is not about working more hours in the day. It is about gaining leverage.   I'm not going to lie to you, at the beginning of last year, I was working 12 to 15 hours a day, EVERY DAY.   There wasn't a break and it's so I could get my THING out the door. I killed myself over it for three or four months.   After that, I was able to back off. I don't do that at all anymore. The thing that has changed the most is leverage.   Think about this…   What do you own in MLM?   NOTHING!   You don't own the product, you have no control over commissions and even your position.   I'm not trying to scare anybody, but it's the reality of it.   We call it the Thanos snap. One snap and your position could be gone.   Again, not trying to freak anybody out, but that's the reality of MLM.   You are a commission based salesman who's trying to gain commissions on other salesmen that you brought in. That's basically it.   THE EASIEST WAY TO GAIN LEVERAGE   One of the easiest ways for me to gain leverage is by owning something...   How do you do that in an area where you don't own anything?   Can I move a mountain? No, no, no, no, no, no, I really can't.   But if I have a rock and a MASSIVE stick, I actually could move a mountain with the correct amount of leverage.   Leverage is what it's all about.     Leverage means that while I'm sleeping, there are people on my team, on the other side of the world, that are getting stuff done.   It means that I can create these podcast episodes that NEVER leave the Internet and we repurposed these to about 22 different platforms all across the Internet.   Why do I do that? Leverage.   I did an episode a little while ago called The Three Costs. There are three types of costs in MLM, and that's the reason why I do these episodes and I walked through that.   You need to know the three different kinds of costs and be careful of the one you're willing to spend. The three different kinds of resources.     But understand, I'm trying to gain leverage and leverage as much as possible.   Now, how do I do that when I don't own something. I'm still trying to move a mountain. I don't even own the stick that I got to push to move the mountain in MLM.   I'm going to go back to what I believe are the three things that you do control in MLM, if you choose to.   If you don't want this to just be a hobby, you've got to learn how to be a marketer and a businessman or woman.   I beg you to not treat this like a hobby. You're not gonna make any money.   WHAT CAN YOU CONTROL IN MLM?   There are things that I can control in any business. There's a few things I can't in MLM...That's okay because I can control the rest of them.   The three core things that I have a lot of control over are:   WHO I’m approaching - Your DREAM customer HOW you approach them - your pitch and scripts   ONBOARDING     LEVERAGE YOUR DREAM CUSTOMER   I most likely am NOT going to find my dream who in a MALL. There, I said it. I am most likely NOT going to find my dream recruit in a hotel lobby.   I want people who are busy doing things in their lives.   SCRIPTS THAT GIVE YOU LEVERAGE   The second thing that I can control is HOW I approached people with my pitch and my script. Now that might seem small but what I do is I create a recruiting offer.   It’s not only HOW I approached them, it's HOW I allow them into my downline. I allowed them into my downline.   I don't make it so anyone can just join me willy nilly. In the last two weeks, I had 50 people join my downline.   I sell a supplement in our MLM but I don't understand how it works. I know that it works and I know that it is good for me, so I take it.   Me understanding the product, is not going to cause cash. What's going to cause cash is me creating leads.   I'm going to go and create leads with the dream WHO. There's a lot of methods to finding my dream WHO.   I need a lot of leads. A business without leads dies. Any business.   This is a business and if you don't treat it like that, you're going to approach your friends and family, who are not interested. Then when they're gone, you won't have leads and your business will die.   LEVERAGE ONBOARDING TRAINING   Number three is how I onboard and train people. It is the relationship that I have with my people and those that I've recruited.   Now what's interesting about that is, it means I can control the information that they get. I can set precedence on how they behave in my downline, the systems and the tools that they use.   There are ways I can gain more leverage to get more leads.   There are ways I can gain more leverage to make my recruiting offer sexier than everybody else's so people join me instead of everyone else.   You gotta ask yourself, “How do I create leverage?”.   Understand that the purchase is not over when someone swipes their card. The purchase is over once somebody can justify their purchase in front of their relationships. That's when a purchase is over.   People are gonna walk out and they're going to say things like, "Hey, why did you do that thing?" And they're going to have to save face.   “Well, it was buy one off or buy one get one free”, or “It was on sale”, or “I don't know, I just kind of like it”.   They need to be able to save face and save status in front of their loved ones.   What I need to do is, I need to arm those I recruit with the tools they need in order to succeed and be able to go in and have that conversation and justify their decision in front of their loved ones.   You guys go to HackMLM.com. HackMLM.com is a program I developed, it's the training I give my downline.   GIVE YOUR MLM DOWNLINE LEVERAGE   It's actually the fulfillment of my recruiting offer. Remember I had that recruiting offer, "Why should you join me over somebody else?"   Well, because I'm gonna give you X, Y and Z. They're like, "Wow", that causes desire, then they come and they join me.   The Hack MLM program is how I automated the training and onboarding of those I recruit.   I'm getting a little bit deep into this, but I hope you understand. There's a very specific principle that I want to teach you… It's leverage.   I want to teach you how we did it and it's already been a cool, positive thing.   Hack MLM has been out for a bit (quite awhile by the time this episode goes out). What we did is, we had a whole bunch of training…   We said, "Hey, week #1 we're going to teach you how to set up your back office so that you can get paid". It's all the normal stuff that anyone would teach but it's broken into seven days and it's just dripped out to them with very simple tasks.   #2 We talk a lot about the bonuses that they probably didn't know are available to them.   #3 We start teaching and talking to them about how to auto recruit and we give them prebuilt funnels. The same one that I use to recruit my people with.   #4 We talk about traffic and evergreen styles of traffics to fuel that. Now they have an automated system for leads, which is exactly what I've been doing for the last year and a half now.   We just crossed 1100 applications for my personal downline. That's huge!   This is a FREE program. You go to HackMLM.com, right now, that's what it is.   DOWNLINE TRAINING IS HUGE LEVERAGE   What we wanted to do though is to gain more leverage for those who join our downline and get their team trained through this also.   I want to do the heavy lifting on it and that's why I created it.   Some you guys might know, I'm a funnel builder. I'm a marketer.   We have additional training on publishing. Frankly, just to be honest with you guys, if you just publish and send people to a recruiting funnel, you're gonna recruit more people than 99% of those who are above you.   I have a lot of leverage in the MLM space right now because not many people publish.   We have the guy who blew up Taylor Swift. Taylor Swift's first agent. He came in and he filmed a course specifically for my team.   “Hey, here's what I did on social media. Here's how it works, here's how you can pull it off as well. Do One, two and three, it's a checklist. Here it is, do this, do that, do this, do that" and that's how he exploded Taylor Swift as her first agent. His name's Rick Barker. He's a beast.   That’s the kind of leverage I offer for people to join my team. “Hey, we get this specific training and there's a bunch of this right in here also.”   One of the best Instagram people on the planet, he's come in. One of the best Chatbot people on the planet, he's coming and he's taught a portion of it. I brought in a lot of the who's who.   That's not being taught in MLM.   TRADITIONAL MLM’S DON’T TEACH YOU HOW TO GAIN LEVERAGE   Anyone can go in for FREE and check that out, but it's a recruiting tool for me. I turned it into a recruiting tool by locking it for only those who are in my downline get it.   Because it's really sexy and frankly, I should be charging for it. I would charge $1,000 just for that.   We did is we locked it, then those in my downline are the only ones who can give away.   All the things about:   How to make publishing easy and automated The really simple things with the Rick Barker and the Taylor Swift training   All that's locked. It's only for my downline.   When I first started, I was like, "There's no secrets. Everyone's just teaching and sharing and it's awesome".   NO, that's not true at all. There are definitely secrets.   This is how I created leverage for them. They're going in and setting this stuff up. Now they have a recruiting funnel and all these cool things.   I gave them this cool code that's only known by those who are in our downline. They send their people through this training so that they learn about the bonuses and the back office and the recruiting funnel. I'm teaching them how to create a recruiting offer and all that kind of stuff.   Then we say, "Hey, when you're ready for it, here's the code and it will unlock". It's very hush hush.   That's the other way we created leverage.   Now what did that just do? It raised the desirable-ness of my downline.   HOW I CREATE LEVERAGE IN MLM   What's cool about it is now my down line is even more tight-knit. It's very inner-circle feeling and hush hush.   That's what we just did and I'm excited about it.   I don't care what MLM you're in. I'm trying to change the industry as a whole and teach everyone that there's way better ways to do this.   You don’t have to walk around talking to aimless people. That's dumb in my opinion. Figure out how to create leverage.   Am I creating leverage in my business by:   Automating my leads Having additional bonuses people get when they join my downline Making people APPLY to join my downline Having the Hack MLM onboarding program   Treat this like a business, not like a hobby. You're not gonna make any money if you treat this like a hobby.   If you want to check it out, you can. Just go to hackmlm.com and check it out. A lot of this is built in ClickFunnels, which is totally cool.   If you're like "I don't wanna pay for ClickFunnels!" then be prepared to hire a tech team.   ClickFunnels is super cheap and for what it does. It's pretty amazing. You can get a free trial by going to freecftrial.com.   GO TO HACKMLM.COM!   Hopefully you liked the blog - Remember to leave me your comments. Like you, I love MLM. It’s a long term asset that can pay anyone for life… As long as they build it right. If you’ve recruited anyone EVER, you know that the recruits first 30 days are their most crucial. It sets their pace. To create the right tone for my new recruits career, I created a 30 day onboarding training that walks my new recruits through things like, how to: Set up their back office Get bonuses Set up my teams recruiting funnels Get internet traffic How to close leads   Here’s why I’m telling you this. If you want to be a fly on the wall and see how I train my new people, you’re more than welcome. My team’s program is called HACK MLM and you can check out most of it for FREE by going to hackmlm.com.   FAIR WARNING: This course if meant for my own team so if you come in and check it out, you are going to get pitched to join my team. We are marketers! This is one of the only times I’m going to get forward about my MLM.   SIDE NOTE: This is mostly because my Facebook Messenger is littered with people asking what MLM I’m in… So I’m going to bite a little bit. Just to be clear, this is NOT a pitch-fest. If you don’t want to be pitched, that’s fine! Just don’t check it out. Just keep enjoying the blog.

Jon Drew shows us how he's been using the internet to grow his downline...   I'm very excited and privileged to have a complete rock star!    Honestly, you’re in for a treat.   I recommend you get a piece of paper out and take notes.   I've really enjoyed watching the story and the journey of our guest today and it’s an honor to have him on.    Welcome to the show Jon. Thanks for being on man.   WELCOME SECRET MLM HACKS STUDENT, JON   Jon:    Hey, thanks for having me. Pumped, excited for this all week.   Steve:    It's pretty awesome.   Jon:    Let's do it.   Steve:    You came into the the Secret MLM Hacks group and started using the stuff. Then all of a sudden I started seeing you in pictures on stages and you're a celebrity now man.   Jon:    Living the dream.   Steve:    It's crazy. What were you doing in that picture?   Jon:    I got recognized by my company as a top 50 income runner. it was in my second year and I was up there and I made it in.    I was number 50 working my way up, but it was a huge honor. So that was cool. That was probably the best moment of my professional life. It was awesome.   Steve:    Dude, that's so awesome. That's so cool. How long have you been in MLM?   Jon:    Almost three years now.   Steve:    Three years now. That's cool.   I guess backstory, how'd you get into it? What made you get into it at all?   FROM CORPORATE AMERICA TO SECRET MLM HACKS   Jon:    I was a certified public accountant. I had done that for a few years out of college. So I started off the normal path. I didn't think I'd end up here.    But I did that and I learned a lot in the corporate world... But I also learned that it wasn't for me long term.    Got a lot of promotions. I worked hard.    Every time I got that carrot on the stick and the money didn't always come with the promotion.    I'd be doing the job but wouldn't be getting paid for it. And after a few years of that, I kind of crushed myself.    I got so obsessed with trying to force it to happen, that I worked myself almost into the grave. It was crazy.   I was the guy that was crazy enough to jump into an MLM that was not available in my own state.    So, no family and friends. That thing you're supposed to do. Those weren't available and I was crazy enough, and I don't recommend this necessarily, but I went full time in it a few months in.    I went feet to fire and I think that's part of why it went well. It forced me to go learn what you're talking about on Secret MLM Hacks.   Steve:    What happened when you did that? I'm sure everyone condones your behavior.   USING THE INTERNET TO GROW YOUR DOWNLINE   Jon:    You get the haters on one side. And there was curiosity. I can say there was some curiosity on their side, but there was no path.    My upline didn't really get what I was trying to do.    It was hard to be the one person to be like, "I'm going to make this happen. I want to make this happen."    Being part of the community, being into Secret MLM Hacks, following what you were doing, what other people out there building online, that's what kept me going.    I needed that tribe to cling onto because I didn't have it in my own company.    I had a lot of great friends, but not to keep me motivated on this path of what I wanted to do and the way I wanted to do it.   Steve:    It's not like we're throwing rocks at the man or we’re anti upline. Neither of us are that way at all.    But the internet's here and there's not that much training out there when it comes to how to use MLM online.   What's been most helpful to you so far about it?   Jon: PUBLISHING - 100%.   Steve: Right! I'm not gonna lie, man. I'm sorry. I just totally cut you off, but I'm just EXCITED about this.    I got on iTunes and looked at  the MLM category. And I saw my show and I saw other people's shows... And all of a sudden I see yours right there. And I was like, "Oh my gosh."    I’m sorry. I just interrupted you.   HOW PUBLISHING HELPED MY BUSINESS EXPLODE   Jon: It's been huge for my business. If you listen to the very first episode I did, I modeled it off of how you did yours.    The very beginning where you say, "I'm going to swear," and I did something similar.    I said, "I have a confession to make."   And my buddy who listens to your show, he goes, "Oh, you totally just ripped that off."   I was like, "It's just one line. Come on."    I needed that icebreaker to get it going, but that podcast has directly and indirectly done more for me than anything else.   People reach out. Someone reached out to me this morning. "I really want to connect because of the podcast."   People want that immediate gratification. Like, "Oh, I started my podcast. It's been a month and no one joined my team yet." It's like, "That's not how it works."    It's those connections that leads to something else. Someone might ask you to do an interview.    Interviewing on this show is such an honor for me. And that wouldn't have happened if I hadn't gone and put things into action.    Publishing - 100% - and the confidence you get from doing it.   I started with the podcast I then went into Facebook Live. Those have been the two big things I did that have really grown everything.    I'll tell you right now, when I got to that unit in Secret MLM Hacks where you said that, "We're going to have to publish," that was the closest I ever was to quitting.   I was like, "Nope. I'm not doing it."    OVERCOMING MY FEAR OF PUBLISHING   I remember, I was up in bed that night, heart racing, and I go, "I can't do that." I go, "I'll do everything else he's saying. I'll make these funnels. They'll look awesome. People will come to my page and they'll buy from me. Wait a minute, I got to go on camera? I got to get on a mic? No way. Not this guy. Not this introvert."   It's funny how that happens. We all end up in a totally different place.    Publishing, all day, every day. That's what got me there for sure.   Steve: That's so funny. That's the thing that I also said I would never do. "I'm never going to publish. No way. Not going to be a talking head."   What got you over that hurdle? That's a big deal for most people. It's the scariest thing that I tell them to go do.   Jon: I had to. Honestly, I sat down and I said, "What would you rather do Jon?"    "Do you want to go back to a world you know you didn't like? Where you can't go out there and use your energy to get that unlimited return because you like doing this? Or do you want to let your fears get the better of you?"   I picked the option of get over my fears and just go and try.   And I found that I really liked doing audio and then I warmed up to video.    The confidence that audio gave me then gave me the confidence to do video.    Then I found that I loved doing video, which is so weird. I even train my team on video.    That's what really got me going. It was that stepping stone, that gradual process.   MARKETING IS THE CORE OF SECRET MLM HACKS   Steve: That's so awesome. So it's just piece by piece, not taken all at once. I have to agree.   I would not have done video from the get go because then you need to entertain the camera as well as get across what you're saying. It's a lot.    Just doing audio at first was the way I had to do it.    What's happened to your own teams and down lines as a result of you, not only publishing, but everything else you've learned inside Secret MLM Hacks?   Jon: It was the marketing, the core of the training.    And if I can just give you applaud while I'm on here. Honestly, it's underrated. People want the funnels and they want the specific instructions. But it's the overall marketing education.    That was worth the whole class alone because that's what I teach my team. I've taken different things and I put my own spin on them. I started with what you taught.   I found what worked well for my team. Every company is different. We just have one product. It's a little bit different.    I twisted a few things and then I tweaked them to use them on Facebook. The core of the marketing training is what duplicated in my team.    It gave them confidence to see several of us having success. That made them want to go out there and duplicate it.    Nothing's a magic pill.    When I joined Secret MLM Hacks, I had some success, but I was stuck. I was stuck in a box and I had a few hundred people in my down line.    Right now I have over 2,700 just a year later.   MLM AND THE INTERNET IS MAGICAL   Steve: That's awesome.   Jon: Almost 7,000 customers. And we're trying to scale now, finally.   Now I'm finally like, "I get it. I see the picture."    It can change lives and people just have to be willing to give it time.   It's not 30 days, not 60 days. What I found is, after about 90 days, I finally got that gratification of having some results.    I gave it another 90 days and the thing took off like a rocket.   Steve:    That's so funny. Somebody reached out to me once and they said, "Steve, what ROI can you guarantee that I will get from this course?"    And I was like, "I don't know you and I would never do the displeasure and the dishonor."   He's like, "You can't give me an ROI guarantee."    I said, "Absolutely not. Nor would I ever dare. I don't know how hard you work."    It's not a magic pill, but it's way better than the old school ways.    So you went from a couple of hundred to 2,700 people and that's amazing. I mean, 7,000 customers… GEEZ!   It's safe to say, this is your full time thing now?   MLM AND THE INTERNET AS A FULL TIME BUSINESS   Jon: Yeah. This has been full time now for a couple of years. And it's just going up and up and up.    I've been able to retire my wife this year. She's worked retail for a decade. She's going to be done.    Residual income covers everything in our life. It's truly amazing and we still have a long way we want to go.    I have a lot of goals I want to achieve but now I want to help more people get there.    My team has over 20 people now full time and a lot of that is from this stuff because it gives them a platform.   What's funny is, people are trying to figure out what's going on. Because a lot of us were making those producers trips and everything. I'm going to Costa Rica in a week.   It's gonna be amazing. And people are like, "How is this happening?"   They're looking at where we live and my whole team is in dead areas. No one can sell to family and friends and we're crushing it.    People are like, "How are you doing it?"   I'm like, "This thing, the cell phone, the Internet. That's what we're doing."   We're connecting with people online and we're following the system.   Steve:    That's so cool. You're recruiting like crazy and then afterwards you teach them how to do the same things you are, which is awesome.    Walking them through how to go sell and make more customers after that.    Jon: Yup. Customers are king. I teach them how to get a lot of customers and I say, "You'll be attractive to work with if you can help people."    Customers are to what's going to get you paid, right?   HOW TO USE THE INTERNET TO GROW YOUR DOWNLINE   Steve:    Yeah.   Jon: And I’m like, "If you can learn how to do that, and I'll teach you everything I know on that, then we'll go out there and duplicate and build a team."    That's what I found has been really effective.    Like many things, you have to go through a lot and you'll eventually get those few. And those are going to be your good friends too.    You bond with people in this industry so well because we all fight through the, "It's a pyramid scheme." And, "It's a scam."   SCAM in all capitals everyone's favorite thing nowadays.    And we all fight through those waters together to become successful. You make really good relationships with people in this too.    That's one of the things I really like about it. I feel like I got some friends for life that I met through the internet doing my MLM.    Now we know each other, each other's families. There's power to that for sure.   Steve:    Oh definitely. One of the things that people will say to me when they're hesitant of using the internet is, "Steve. I'm not a coder. I'm not a programmer. I'm not techie."   What would you say to that?   EXCUSES ABOUT MLM AND THE INTERNET   Jon: I would say, "You don't need any of that."    Have they not seen ClickFunnels. You don't have to know how to code.    You need to learn how to market. That's what you gotta do.    If they come to me and they're like, "Jon, I want to be successful like you, but I'm not willing to publish. I'm not willing to learn marketing."    Then, "Okay, you're probably not going to be successful in the way that I have."    But if they come to me and say, "Jon, I need to be a coder. I need to be able to program. I need to be able to build stuff."   I don't know a line of code. I wouldn't know where to start other than knowing that it's a thing that exists.   Steve:    Me either.   Jon: I use the services provided and it's so easy. Anybody can do that.   Steve:    It's drag and drop.    Jon: Point and click. Microphone. To get my podcast started, I don't even think I spent more than $150 total.    Steve:    Which was on the mic.   Jon: Exactly. It's a microphone.   That's it. And you're good to go. That's what I tell people. They see me reinvesting in my business. They go, "I don't have that kind of money."    I was like, "Do you think I did?" You probably didn't either when you first started.    That's why you bootstrapped it. Like you're Funnel Hacking Live story. I share those kinds of stories with people because that's what they need to hear.    That's what I find is the biggest false belief.    In reality, it was not a pretty process. I was scared and it took a lot to do that. I'm like, "You'll get there too, but you gotta jump. You gotta jump."   THE COMMUNITY WITHIN SECRET MLM HACKS   Steve:    No, absolutely. Absolutely.    How is it that you've been able to go and train other people on how to do this?    Jon: Community groups. Similar to how you created a community for all of us to interact.   I found that creating a community, I'm really partial to Facebook groups just because I think that's the place most people congregate.    You can pull the stragglers in and I just get them all in there. Then you create a system like the way units are created or some sort of system to train. Keep them plugged in and keep them around all the success going on.    You've got to make them want to duplicate. I repurposed a lot of the training that you gave us. I did it back in my own videos, let them connect with me.   But you know what happened? None of them use it at first. I'm like, "This was the big brain moment."   Like, "This is the thing that changed everything for me. What do you mean you guys aren't interested in this?"   That made me feel nuts. Like, "Am I the only one that gets how big of a deal this stuff is that we're doing, how big of a breakthrough?"   I found later, if I couldn't connect them to what the outcome could be or why they'd want to do it, it didn't matter how good the training was.    Once I figured out how to surround them with, "This person promoted, this person promoted. Congratulations. Look at these things these people are doing."    Then they were like, "How are they doing it?”    “Okay, well go get the marketing training. Now go watch the stuff we made."   That was the wall I faced in between learning this and having the results for six months.   WHERE WILL MLM AND THE INTERNET TAKE YOU?   Steve:    What does the next little while look like for you then?    What are you working on now?   Jon: Right now what I'm trying to do is get some of my team leaders to do their publishing.   I'm trying to get some of my top level people to get out there and do a podcast or do a weekly Facebook Live series.    There's so many great ways to do social and get out there and build their audience.    It's not just myself. I have myself and one other person that do a lot. Everyone else is still on the fence. They're a little nervous.    They're having success, butI can see they're going to get stuck or maybe they're starting to.    And I'm like, "This is how you get unstuck."    We're ready to scale it big.   Steve:    Any parting advice you have for anybody who's like, "Does the internet plus MLM actually work?"   DON’T MISS OUT ON UTILIZING MLM AND THE INTERNET   Jon: My parting advice is just get in with it.    Some people are always going to be skeptical to MLM, direct selling, whatever you want to call it.    With the way things are decentralizing, more people are doing what I did. Leaving a career to go do this. To go build this magical internet business that people don't quite understand at first.   Social marketing is also on the rise like crazy and we're riding both at the same time.    The people who are riding the network marketing and social marketing over the next 10 years, I believe, and I know I'm not the only one, that is going to explode and it already is.    With the way things are heading, it's only going to put us at a bigger advantage because people don't want to do things the traditional way as much anymore.   I'm not saying it doesn't work. I'm not saying I have a problem with it. I'm just saying that top producers are very active, they're publishing, they're on social, they're using the internet.    If you choose not to, then you're already behind right now. In three years, your chance at making producers trips and being onstage is going to be really slim because people are blowing up right now.    You can reach anybody, anywhere, truly.   USE THE INTERNET TO GROW YOUR DOWNLINE   Steve:    So true. It's totally possible to blow it up the old way. It's just not very probable, which means it's crazy risky.    You can't measure it. It's not a likely success.   Jon: It's harder to duplicate.   Steve:    It really is. And you can't go back and train everybody. I'm trying to not be offensive to anybody reading this.   Jon: You're safe here.   Steve:    You go from being a business coach to a life coach because the quality of individual that you go and grab, not to judge their self worth, but their readiness to actually perform.   You start grabbing people who are just not ready or in a place where they can take action.    Totally agree with that. Dude, thanks for being on. I really appreciate you taking the time to do this.   Jon: Thanks for having me.   Steve:    You're kind of a celebrity now man. You're all over the place.    There's many of you guys from Secret MLM Hacks that are out wrecking the stage and I love it.    Thanks for taking the time to catch up and share it.   Jon: Any time. Happy to be here, Steve.   Steve:    What's your podcast?    Jon: My podcast is called MLM Automation Radio.   START PUBLISHING IN THE MLM SPACE    I talk about a lot of the same stuff and I get a lot of listeners that reference you. They don't know that I was a student in your class.   They go, "Have you listened to Secret MLM Hacks?" Like, "You guys seem to have a lot of the same ideas."    I'm like, "Well, that's where I learned a lot of ideas from."    You guys could check that out,  MLM Automation Radio. I have a lot of new content coming out this year. I'm doing a big revamp right now, going to give away some new stuff. Definitely check it out.   I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.   Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.   There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.   Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.   Again that’s secretmlmhacks.com.