Podcasts about secret mlm hacks

This is, without question, the #1 skill you need if you're going to use the internet (at all) in your NM business.

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For the entire transcript of the interview, please ⁠click here. Steve J. Larsen is a renowned entrepreneur and marketing strategist, best known for his expertise in creating high-converting sales funnels. He gained prominence as the Lead Funnel Builder at ClickFunnels, where he honed his skills by constructing over 500 sales funnels. After leaving ClickFunnels, Larsen quickly made his mark by building his own million-dollar company within just 13 months. He shares his knowledge through his podcast, Sales Funnel Radio, and educates others via courses like Secret MLM Hacks, OfferMind, and OfferLab. His success story is a testament to his innovative approach to online marketing and sales strategies. What You'll Learn In this episode, Steve shares common misconceptions and emphasizes the distinction between marketing and sales functions within a funnel. He argues that while sales funnels are powerful tools for conversion, they primarily serve a sales function rather than marketing. He also shares his idea of success. Success is deeply personal and encompasses both internal contentment and external accomplishments. Things We Discussed Importance of Sales Story and Offer: Larsen underscores the significance of having a compelling sales story and offers that prompt further engagement. He argues that success hinges on these elements rather than intricate funnel mechanics. Connect with Steve Larsen Personal Website Facebook Instagram Sales Funnel Radio Podcast LinkedIn Youtube Connect with Jason Tonioli Website  Facebook YouTube  Instagram Spotify Pandora Amazon Music Apple Music

Steve J. Larsen, past employee at ClickFunnels and now 2CC winning CEO talks about why funnelhackers are broke (and how to actually profit as a funnelhacker). Stephen Larsen is the 'prolific' creator of Secret MLM Hacks, Sales Funnel Radio, OfferMind, OfferLab, One Funnel Away Stories, Launch for Profit and many more products and podcasts...

Hi everyone, welcome back to Secret MLM Hacks! Today we have a BIG announcement coming up, something I’m very excited about! It’s a new project that I think you’ll love if you are looking to take your marketing game to the next level. We’ll go more in-depth in this episode, so please buckle up for the big launch and tune in to hear more!   

Steve is a successful marketer and buisiness owner. I personally have learned a lot from Steve from his YouTube Channel and Podcast called "Sales Funnel Radio". ★★★Contact Steve here: https://stevejlarsen.com/  ★★★ ____________________________★★★Contact Me★★★ joy@marketingwizardsonline.com★★★The Challenge that started it ALL for me. The OFA Challenge!  To join the next OFA challenge with all my bonuses★★★ (Get your digital marketing degree in 30 days - everything you ever need to know)____________________________★★★Watch my videos on YouTube★★★https://www.youtube.com/channel/UCtXK9m_13QA2a04dbNuOR5w?view_as=subscriber★★★Subscribe To My Podcast★★★https://www.unleashyourfocus.com/podcast-and-vloghttps://www.joynicholson.com/homewww.marketingwizardsonlineofa.club *** 

In Part 2 of this two-episode series, I talk about what the future of my MLM business looks like and an opportunity for people to join me. Secret MLM Hacks is closing, so I tell you about a backdoor that we're going to leave open for those of you guys who are huge fans of the show. And also about where the remainder of my network marketing-related services and products are actually available. How did I create an exit, a product-closing campaign? Right now, I'm really big on the campaigns. I'm really big into sales pressure. Some of my favorite stories are of these old dead rich marketers who didn't have the Internet in their day. How did they create noise? How did they create sales pressure? How did they create campaigns in order to get sales?  And when you think about that and you think about what the standard person does today to cause noise around their product, we're pretty weak at campaigns now. I actually think that campaigns is kind of a dying skill set. And so I'd started walking through the exit campaign a little bit in the last video, but I'm going to cut over to the final exit campaign strategy in this one. This is really valuable stuff - Stay tuned as I walk you through the exit campaign that I put on the back of Secret MLM Hacks. Key Takeaways: Creating a message that includes the “who”: Who I'm selling to and not selling to (5:24) Where they're going, the problem they're solving (5:36) I'm going to create an offer which helps them get where they're trying to go (5:40) Facebook posting is not marketing; it is an aspect of marketing (5:52) Campaigns are the thing that I can go and I can actually influence (6:09) My favorite four types of traffic: Publishing, Dream 100, affiliates, and ads (6:59) They know it's awesome, but its title has raised eyebrows (10:33) I'm not going to stop Secret MLM Hacks; public access to it is closed (13:59) The difference between Funnel Hacks and Funnel Builder Secrets (14:47) Secret MLM Hacks is actually more akin to Funnel Builder Secrets… (16:23) Most likely, I'm going to make a completely separate course (21:44) Natural, normal business problems as products and landscapes evolve (27:04) --- Additional Resources: ModernDownlineCoaching.com

In Part 1 of this two-episode series, I talk about my decision to close down my Secret MLM Hacks program after running it for the past few years. There was a lot of thought that went into the decision, but strategically, there are some big reasons why I closed it. I also talk about what's ahead. In the last four-five episodes, I've shared with you guys specific things that have been going on in my business. I’ve talked about the way I've built Secret MLM Hacks and the systems that have built this, which have allowed this to be kind of on the back-end of my actual business. This is not my actual full-time business. It's not my actual full-time focus. The reason why my downline continues to grow, the reason why there are so many things that I'm able to pull off with this is that I treat this like any other business. And so, I actually am shutting down Secret MLM Hacks. There are lots of things going on personally. There are certain opportunities that are coming my way. There's a lot of things that are happening, and for me, it just doesn't make sense to keep it open anymore. Stay tuned as I recap as to why it has been such a big deal. Key Takeaways: All business has three needs... (2:14) I sat back about seven years ago and had this idea (2:43) It's gotten past that critical spot where now it grows on its own (3:52) We’re closing public access to Secret MLM Hacks (4:37) Why my team is so unique (5:15) Growing it to a real asset that actually pays for other assets (6:24) I teach traffic methods; I send the traffic to something that’s somewhat cheapish (7:26) I send traffic to this self-liquidating offer - money dumps right back into traffic (8:10) I'm not involved with that at all (8:48) Do you want me to send you free leads? It’s all automated (9:37) Hack MLM walks my downline through their first 30 days inside my MLM (10:03) When I first got hired by Russell Brunson… (10:19) How I structured the show to be so successful (14:18) Getting people to come to you to join your downlines (15:55) How Secret MLM Hacks came about (17:10) SMH was relaunched because of the ClickFunnels-certified partner program (21:46) Go see what’s the content your dream customer is consuming… (24:41) --- Additional Resources: ChatbotsForMLM.com

In this episode, I talk about the truth behind how top earners succeed in network marketing. Instead of doing home parties and talking to their family & friends, the people who have grown their business quickly have their own products on the "front end" of their business. They don't talk about their downline until someone buys from them. The way you bring somebody into your downline, the way you sell somebody, often determines what they do afterwards. That’s true for any business, any product, any sale ever. So if one begs somebody into the downline, chances are they would beg them to do something afterwards. This is what I found out - If I begged them to come and buy the product, I would beg them to go and continue to buy the product. If I wanted to stop that, I needed to stop begging people after they buy to continue to do things. I had to stop begging them to join or buy in the first place. And that changed everything for me. And I started sitting down, I started realizing: “Wait a second, how are these guys actually recruiting?” Which ultimately brought me to the question: “Wait a second, what are the top earners actually doing to recruit? What are they doing to actually sell the product?” I started looking around, and I freaked out. Almost none of them were doing home meetings, phone meetings, hotel meetings, going to malls. Almost none of them were doing that. Instead of saying: “Come, join my downline,” they're saying: “Hey, check out this cool little book I wrote.” Not that you need to go write a book, but that's the principle. Stay tuned to know more. Key Takeaways: They have small little products that they send people to (4:09) Want to change your business? Change your bait (5:54) You can use and sell secret MLM hacks, keep the money, and collect leads (6:34) Changing the bait, not just to attract people, but also to repel a certain type (9:14) When someone wants to join my downline, I wait for them to go through my funnels (12:02) Being good at causing value in the marketplace, giving free goodies, something that's cheap… (13:48) --- Additional Resources: https://SecretMLMHacks.com/live --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

In this episode, I talk about creating a unique offer to stand out amongst other network marketers and your upline. In MLM, if somebody walked up to you right now and you were hanging out with your upline or downline and said, “You know what, I'd like to buy.” And there indeed are people out there who just are looking for your product and they truly want to purchase it - They'll just be the easy laydown sales.  But if you're hanging out with a bunch of other people who are your upline or downline and they're looking at you and they say: “Who should I buy from?” Does it matter to the customer and the outcome they're trying to get as to who they buy from? No, but it definitely matters to you guys - It has a bearing on the money you make. So what you need to sit back and think is: “Well, how can I make myself different? I'm going to make myself stand out amongst the crowd to actually go and be successful with this.” Your product delivers solutions to people, but it also causes problems that they never had before. Every single solution that you deliver to a customer, whether it's the opportunity or it's the product itself, has a bunch of follow-up problems with it, and you need to understand that clearly, and I want you to know that it's actually an opportunity. What are the top three issues that your product causes for people? Once you've got a list of those follow-up issues, you're going to start brainstorming how you could solve them. And then build a bonus around it to be given away when somebody joins you.  What I came to realize with time was that in the network marketing space, the MLM space, if somebody wanted to join my team or buy the product from me, I needed to stand out. And in Secret MLM Hacks, I want to teach you how to do that, so stay tuned. Key Takeaways: Your upline and downline are competition for you (5:46) Think about all the problems your product causes for people once they buy it (6:23) Quickly write down on a piece of paper the follow-up problems (7:26) Give away a bonus that solves those problems for somebody when they join you (10:16) Being unique and standing out amongst your upline and your downline (11:04) It's not that people don't want to buy or they hate to be sold. It’s just that you're not good yet at being a marketer, at standing out, and at out-valuing the competition (13:52) --- Additional Resources: https://SecretMLMHacks.com/live --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

In this episode, I talk about an often-overlooked "bridge" that the top network marketers use to grow their business online. I first got started selling online back in college when a buddy and I spent a semester doing affiliate marketing. The same principles of affiliate marketing apply to network marketers. In fact, these are very simple principles that every other industry on the planet is using online. For some reason, in a lot of network marketing or MLM, there's this negative connotation to using the Internet.  I just set these systems up there in the back and my teams are constantly growing and buying and auto-shipping and selling to more customers and they're finding people. And I'm building, I've got some pre-built funnels for them and they just go download them, use them and install them. And you have to understand that's why this game is so powerful.  Understand what you can control, understand what your role is in this business. To me, it's not worth it to be continually saying the sales message over and over again, not knowing if they'll do anything and not knowing if they have a pre-existing desire to buy. I'm going to let them self-select. I'm going to let them click on my page. I'm going to let them watch it. I'm going to let them reach out and ask to join my team. And that's how we do it. And that's what I want to teach you guys how to do as well.  The leverage is strong, so much so that I don't have to pitch thousands of people. A page is going to do it for me. I'm just going to say my sales message once, and I'm going to follow scripts that I know work. It's like a fill-in-the-blanks template, and then, I'm simply going to drive traffic to it. Stay tuned to bypass the years of trial and error I went through to figure things out. Key Takeaways: My first dollar on the Internet came from affiliate marketing, back in college (1:37) We set up a landing page; net earning: nada, but 17 people joined our email list (3:20) I stopped trying affiliate marketing but kept doing things on the Internet (4:55) We did client work and got hired out of college to work for Russell Brunson (5:23) Giving away bonuses to those buying a product through Russell's affiliate link (6:36) I wanted to go back and I wanted to try network marketing again (8:37) Affiliate marketing and network marketing on the Internet are the exact same model (9:46) If you want to automate the MLM game on the Internet, learn affiliate marketing (11:03) Giving away bonuses around what the MLM’s product user may struggle with (12:56) Old-school MLM promotion methods: Automation makes a huge difference (14:21) Most of them just don't know how to use the Internet’s leverage power (17:02) Understand what you do control and what you don't (21:50) --- Additional Resources: https://SecretMLMHacks.com/live --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

In this episode, I talk about how when I first got started with MLM, I was extremely reluctant to even join a company. Money was tight for my wife and me. It really started challenging my manhood and my marriage. This is the story of my struggles and why I decided to give up on MLM for a while. I was in college, while she had already graduated. I really didn't have time to be in a job. In fact, we were living on student loans.  I started looking for opportunities to make some extra cash. I started trying businesses and launching stuff. I was doing all kinds of stuff and nothing really seemed to be working. I remember I was staying up super late, getting up really early and studying and then doing stuff.  And then, one day, a buddy from college called. He went: “Hey man, I got this guy. He's on the line right now. He's going to help us make a bunch of money. I don't quite know how it works. You've got to talk to him.” He called, I answered and as soon as he started talking, I was like: “Why do you want me to pay a little bit of money in order to join this thing?” I was like: “Shouldn't I just be able to do it?” And I started fighting with him on it. And I was like: “No, I'm not doing this. Is this one of those MLM pyramid things?” That's what I asked him.  I was mad that my buddy did that. I hung up and I was like: “Absolutely not. Don't ask me to do that again.” That's what I said to his upline. I ended up telling my buddy: “You know what dude, I'll do it for you. I’ll join. I'll jump on in.” And I joined his downline. I drove down to meet the guy that I had just kind of chewed out on the phone, which was a little awkward. So we started writing down this big list of people in my phone directory and he didn't let me leave until we called. I called everybody in my phone. I did. I reached out to so many people and I went hard, and people were like “No, no, no.” And it got really, really awkward. Probably after a few weeks of running really hard at this, I realized that there might be another way to this.  I got so frustrated that I kind of gave it up. I was like: “I am done with MLM. I am done with that word ‘marketing’. I do not want to be a part of this anymore.” Stay tuned to find out as to what brought about the turnaround. Key Takeaways: My first big experience in the MLM space didn't go well (3:12) Fast forward a couple of years, I was hired by the ClickFunnels CEO (9:23) Russell Brunson was playing the game differently than I had been taught (11:24) I decided to start putting up some recruiting funnels; I started learning how to attract people already interested in joining MLM (12:04) I realized I didn't have a strong enough filter on who I was trying to get into my downline (12:22) There are millions of people out there who are begging to find another cool opportunity because they made their last one work (13:20) When I started realizing that I needed to be strict about who I was trying to attract, the whole game started changing (13:40) Three ways to grow a downline: Get more customers. Increase the amount of spending. Increase the frequency that they buy (15:08) --- Additional Resources: https://SecretMLMHacks.com/live --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

The Internet is powerful. Well, I actually believe the Internet is a little bit of a distraction until you understand what marketing actually is. Otherwise, we fall into these fallacies that posting on Facebook is marketing. No, that's posting on Facebook, right? That is not marketing.  I'm a little bit obsessed with going backward in history and finding these really cool stories of marketing. And then we add on the power of the Internet, the automation of the Internet. And the game gets really fun from there. In this episode, I’ll be sharing with you a couple of stories from old times simply to illustrate the point that MLM today is very simple - You need to get good at causing noise and because of the Internet, it's very easy to do that today.  You’ve got to understand that the whole goal here is for you to create these small little instruments that create noise in your direction. I'm still auto recruiting every day. People are joining my downline fast because of the systems I'm teaching to build inside this program.  In fact, my podcast “Secret MLM Hacks Radio” is a marketing tool. As I toss episodes out there, I get people coming in and saying: “I would like to learn a little bit more about that.” It's noise in my direction. I'll put little freebies out there and it's noise in my direction. To know more about how the Internet has made the game easy and simple, stay tuned. Key Takeaways: Creating noise before the internet (1:17) Freebies have always been a big deal - A story from the time when pennies were made of a material that was actually worth something (4:14) We've spent a quarter-million dollars in ads for Secret MLM Hacks (8:14) Creating a freebie that attracts the right kind of person coming on in (9:21) Turning on Facebook ads can be part of a campaign, but it's not a campaign (10:03) Doing a summit around MLM (11:17) The biggest ways MLMs go from zero to a billion dollars (11:34) Creating small front end, easy information-based things (12:50) Pulling out those people who are interested in that thing, and then you pitch them (13:53) Don't try to be distribution; try to create and tap into existing distribution channels (14:49) I'm not even the one pitching them at all… (16:58) They buy because we are good at causing noise around the product, not because of the product (19:50) What can I say that will create noise in my direction and will channel the noise in my direction (19:55) One small funnel around a little tiny front end, and then just do it again and again (21:16) --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

In this episode you will learn about one of my online coaches who is a master sales funnel builder and offer creator Steve Larsen. Steve is changing the MLM game and he wants us to learn ALL of the secret strategies and principles the top money earners are using to build their downlines on the internet. If you want to avoid 3 way phone calls, throwing home parties, going to Hotel meetings and talking to your friends and family, watch the Free Masterclass! Steve Larsen 's Free Master Class - http://bit.ly/SecretMLMHacksWebclass Read The Blogpost - http://bit.ly/SteveLarsenReviewBlog --- Support this podcast: https://anchor.fm/markus-naves/support

Today I want to address a VERY big question that people ask me…     "Is MLM saturated?"   There’s something I've started doing a lot in the evenings…     I just go for a 10 - 20-mile bike ride.    I also like to walk quite a bit so I can just listen to podcasts.    I'm studying    I'm thinking    Sometimes I'm just jamming out to music   … It's become my ME time.    I'm sure it won't always be in the evenings, but it has been for the past little bit… Especially while I've just done my big OfferMind.    So many of you guys came and it was AWESOME! About 650 people had a ticket and about 600 showed up (which is a pretty standard show-up rate for an event).   We did a good chunk in sales, and it's just been so much fun to work with all those new people.    I've really, really enjoyed it.    What's interesting is... Since then, I've needed some DECOMPRESS time.    At the time of recording this episode, I'm speaking at Carnegie Hall.    Martha Stewart is speaking   Michael Gerber is gonna be there   Dan Kennedy is gonna be there so long as his health is okay    ... This is nuts!    ANYWAYS: If you guys wanna change your life, listen to what I'm doing on this show. Go publish for ONE YEAR…  Come back to me in one year and you tell me if your financial life is not drastically different.   There is something magical about publishing.   **That's not the purpose of today's episode.**    THE GIFT OF MLM MARKET SATURATION   I wanna address a question that comes up frequently and you have likely have heard it if you've been in this space for more than six months.    I LOVE MLM.    I love it.    It's so, so, so fun.    One of my favorite things to do in MLM is to look at articles that other people have posted about why they think MLM is NOT okay.    And what you’ll find is... Most people who publish these articles are usually those who've been in it but DID NOT figure out how to have success and they feel jaded.    They feel, "Oh, everything's bad. For shame. For shame."    And they go write these terrible reviews…    That makes some people think, "Well, that just means MLM is bad."    No, no, no!    I've had NEGATIVE reviews. I've had TERRIBLE reviews.   There are always naysayers and it doesn't change just because it IS or IS NOT MLM, network marketing, direct sales, whatever you choose to call it.    There will always be Negative Nancies with Poopy Pants syndrome… That’s just how it is.    I believe it's a GIFT that people think MLM is saturated…    And I’m gonna tell you WHY.    It's NOT because it lowers competition…    THE TYPE OF MARKET I DON’T WANT   A little while ago, I had somebody reach out to me and say, "Steven, I would love to buy Secret MLM Hacks. How much money will you guarantee that I will make?"   And I was like, "What are you talking about?"    I don't know if I've told you this in the past but just stick with me for a moment here…    They said, "How much money do you guarantee I will make with your course?"    And I said, "I don't even know who you are. I'm not gonna guarantee a number. This may not be for you."    She said, "Are you telling me that you don't wanna sell it to me?"    And I was like, "Yeah, I don't think you're a good fit for it."    She's was like, "Are you serious?"    So I said, "Yeah."    I don't care if you have the money.    The way I bring somebody into my product is usually what determines what they do after they've bought the product.    MEANING: If I have to beg somebody into my downline, I usually have to beg them to do something while they're in my downline.    I DON’T want that kind of individual (and I'm not judging someone's self-worth).   I want somebody who is going to be a runner, a builder… Someone who's gonna run around and go far with this thing.    I am not trying to convince anybody to get in my downline.   I do stuff like what I'm doing right now.    People who hear my voice and see what I'm doing… They catch the vision and they find a way into my downline.    I'm NOT trying to pitch you, but you need to understand why this is such a powerful principle.    THE SATURATED MLM MARKET GIFT   I don't BEG or ASK anybody to join my downline.    You know that nasty convincing feeling that you get sometimes? We've all been there, it's okay.    You're like, "Man, I feel like I've kinda pushed them in there."    … And then they don't do ANYTHING. That’s exactly what I'm talking about.    When people say, "The market is saturated. The market is so saturated."   THAT’S A GIFT!    That’s why I went into MLM.    The fact that I can say, "MLM," and 90% of any room already has an opinion… Oh my gosh! That's huge.    I love the show Shark Tank.   In one of the episodes of Shark Tank, there is an episode where they loved this guy…   They loved his product   They loved what he was doing   They loved everything about this guy   … But they didn't fund him.   The reason they didn't fund him was one of the most powerful lessons I've ever learned in my life.    They said, "We want your product, BUT it would take us millions of dollars to educate the market enough to want to buy that product."   "We want your product, BUT it would take millions of dollars to EDUCATE the market enough to want to buy that."    That's the ONLY reason they didn't fund him.    I DON’T WANT TO EDUCATE THE MARKET   Education takes time and money.    The fact that I can walk into a room and say, "MLM," and 90% of everyone already knows what the heck I'm talking about is a GIFT.    It is a gift.    When someone says, "Oh, well, the market's really saturated." That just means the market's been validated.    That DOESN’T mean that you shouldn't go into it.   When I'm looking to see what to sell, I look for the MOST:    Competitive   Cutthroat   Bloody red market   … That I can.    I want that.    This is literally one of my strategies. I know it is one of the reasons I’ve done so well.    In the last year and a half leaving my job, we're about to cross $4 Million.    The strategy I'm teaching you right here right now is one of the MAJOR reasons why stuff has blown up so much.    It's blown up so much because I have actively pursued bloody red, highly competitive markets.    YOU DON’T NEED TO EDUCATE THE MLM SPACE   This is a deep concept but if you came to OfferMind, you know what I'm talking about.   The reason I want saturated markets is that the customer has ALREADY been educated.    I don't need to be the one educating them.    There's a HUGE market out there.    So much money is running around the MLM space and that market is constantly finding new customers.    People who were NEVER planning on being a customer.    The MLM market as a whole are educating my dream customer for me.    All I do is wait patiently for that person to get frustrated with what they've been taught.    "Hey, you want to have success in MLM? Go talk to all your friends and family."    I just wait.    I wait for that person to get frustrated enough that when they finally see my message, my Facebook ads, my YouTube videos, the podcast or whatever it might be, they look at it and they go, "You know what? I'm kind of tired. I didn't realize that there's another way to do this."   BOOM!   MLM MARKET POSITIONING    I don't need to tell them that the other way is painful because they're experiencing pain. It's one of the greatest hacks to the game EVER.    This is one of the FIRST things I do with any corporate clients. I don't just serve the MLM space. I've done a lot of stuff with lots of big people and that's one of the first things I help them figure out.    That's called MARKET POSITIONING. You need to figure out how you’re gonna position yourself in relation to the market.    All I do is wait for people to get frustrated in the MLM space and I'm ready and waitin over here on this side, just speaking as loud as I can.    I'm just shouting my message into that space.    I'm not convincing   I'm not pushing   This is one of the FASTEST ways to grow 'cause I'm NOT the one educating them.    An entire market is saying the exact same thing. There are billions, probably trillions of dollars inside MLM.    And they're the ones who are educating my future dream customer.    When somebody says, "Oh, the MLM space is really, really saturated."    GOOD!   WHY I LOVE SATURATED MARKETS   Do you know why I sell in the ClickFunnels space also?    QUESTION: How much money and manpower is being spent on educating funnel builders inside of ClickFunnels?    ANSWER: They have over 400 employees. They spend millions of dollars in overhead every month.   When someone comes in and says, "I'm gonna compete with that."    It's like, "Good luck, Chuck."    You gotta look at the firepower you're dealing with.    All I do with the ClickFunnel space is complement it. When somebody comes into ClickFunnels, I'm like, "Hey, use ClickFunnels 'cause you should use ClickFunnels and it's dumb not to. By the way, if you want a free trial go to freecftrial.com and it'll give you a free trial of ClickFunnels, freecftrial.com.”   But what I do with ClickFunnels is wait patiently for the person to just say, "You know what, I wish somebody would just build it for me."    With ClickFunnels, I compliment that market. But in MLM, I compete with that market.    I'm throwing rocks into the market. I DON’T do that with ClickFunnels. I'm NOT throwing rocks at ClickFunnels. That's dumb.    I love ClickFunnels.    My market positioning matters. So when I hear somebody say something like, "Hey, but the MLM space is supersaturated."    That is market validation!    That actually represents security.    But you're not taught that in school. I was taught that it’s bad!    I was taught that when there’s competition, I should run the other way.    WRONG!   It takes a lifetime of dedication to build the momentum that's required to build a market.    I can either spend my entire lifetime going and developing a new market OR go see where the noise already is.    What you have to understand is that a marketer DOES NOT create attention. They just align with where attention already is.    THE BENEFIT OF A SATURATED MLM MARKET       Realize the benefit to having such massive saturation. It is a benefit.    Then all I gotta do is figure out, "How am I gonna position myself in relation to that market?"   THIS is one of the reasons why my stuff is blowing up so much. I look for places where there's a lot of noise and lots of pressure.    I don't need to create that because it's already there!    One of the reasons MLM works so well is because I have purposefully targeted the MLM space, knowing that it's saturated.    One of the biggest fears I had was that I couldn’t go talk to someone because they'd already been pitched…    Q: How many books have you ever bought on one topic? My guess is that it's more than one.    It's a false belief to sit back and say, "I can't because they have already purchased."    GOOD! I should not be the first person that my customer ever buys from.    I want to help you realize there are literally decades of previous people who've built ALL this:    Pressure    Noise   Education    … For us!    I don't have to educate people on what MLM is. All I have to do is educate them on why my stuff is cool and why they should buy it. It's a gift.   I don't care what MLM you're in, I just want to go change the industry.    EDUCATE THE SECRET MLM HACKS MARKET   I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.    There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.    Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.    Again that’s secretmlmhacks.com.  

The last episode I did was standing here as well… I had two big thoughts on my mind so I wanted to do another one here. About two or three weeks ago I hosted an event called OfferMind. I sold 650 tickets We sold about $1.9 million on stage … Which is awesome! It was a screaming success and it was a lot of fun. We'll continue to sell that program which is exciting. It was interesting because the ONE skillset you guys can go learn that will massively improve your wallet is MARKETING. The better marketer you are, the less amazing at sales you have to be. When I do my events, I like to teach A LOT. We went from 9:00 AM to 9:00 PM, and we only took a lunch and a dinner break. One of the principles that I like to talk about the most, is this whole concept of sales psychology. One of the things that made the events so unique is: I don't really want to teach people the newest thing on Facebook. What I do care about is, what is true marketing? HINT HINT: We'll probably gonna have an MLM event soon called Hack MLM Live. WHY DID PEOPLE LIKE OFFERMIND? One of the reasons why people like OfferMind events so much is that I have an obsession with marketing history. I actually wanted to be a 10th-grade history teacher for a long time. I love studying American history and world history. I'm 31 now and what it's turned into is an obsession with marketing history. At the event, I said to everybody, “The purpose of this event is for me to remove the Internet. I wanna remove today's modern distribution channels”. Let's take those away…. What's that to do with MLM? Just hold on tight and I'll show you. https://youtu.be/6Xn5vTcQxD0 Let's go back to 200 years ago… To the time when the printing press was starting to come around in 1750. The printing press came around and suddenly we could have duplicatable messages that they were sending out... That's a BIG deal. Before that, you had to one-on-one to tell everybody. I told everybody at the event, “Let's remove everything to do with the Internet, learn what marketers in that time used to go do, study their patterns and then add the Internet.” That is powerful. Otherwise, the Internet can be a distraction. We think that posting on social media is marketing… IT’S NOT… It's posting on social media! The purpose of the event was to teach what marketing actually is in the context of old school times and then add in powerful Internet principles. It was very, very successful. THE PSYCHOLOGY BEHIND THE REFUND One of the things that people like the most, is studying this whole bio-psychology. I know I've talked about this a little bit in the past, but there's a certain key point to this. QUESTION: Have you had anybody refund on you? You do the whole phone or hotel meeting or you three-way him, or you spend time with that individual, and you can tell they're not all about it. Vice versa. There are other people where you show them the product and they're like, "This is the best thing since sliced bread, I love the product." Imagine you're talking to somebody and they're not loving it. You walk away, and you got the sale but it's kind of shaky. And you're walking away and let's say you got them on auto shipper. You walk away from him, and that dreaded text comes to you (cause they're not confident enough to actually call you) and they say, "Stephen, we were talking about this and I know I'm within my three day refund period and we just really want the money back." And you're like, "Ugh! Oh my gosh." We have ALL had that experience. Don't act like you haven't. If you haven't, you need to sell harder. Refunds are normal. There are very famous marketers that believe if they DON’T have a 10% refund rate, they’re not marketing hard enough Refunds are normal. DOPAMINE Let's say you have that experience… Why does that happen? There's a principle that I wanna walk you guys through on why that happens. There are four hormones in the brain that causes us to feel good. They're naturally produced by the brain. The first chemical is Dopamine. Dopamine is the chemical of DISTRACTION. We love to get distracted. It is statistically proven that you check your phone 72 times a day. WHY? Dopamine. Mark Zuckerberg said on film to Congress, "Yes, we brought in addiction specialists to make Facebook as addicting as possible." I'm not here to argue whether or not that's right or wrong. That's the statement. They engineered addiction into it. Dopamine is the easiest chemical for our brains to produce out of the four hormones. OXYTOCIN The next chemical is Oxytocin. Oxytocin is the chemical of connection. Of the four, it's the one that we want the most. I need a connection. I need to connect with people. Seth Godin teaches that right now, there's never been a time in history where we have de-tribed so much. We are de-tribing as a society. But funny enough, it's the chemical we seek the MOST. We're not relying on each other like we used to, but we desperately need to feel a connection, which is caused by the chemical oxytocin. We will give up our: Religion Relationships Beliefs Morals … In order to get a connection, even if it's fake connection. We need connection as a species. SEROTONIN The next chemical is Serotonin. Serotonin is a chemical of status. I don't mean like, "I'm better than you." That's not what it is. Status meaning validation. Meaning, I'm okay in my eyes, and I'm okay in those people's eyes over there too. It's one of the driving forces we have as entrepreneurs. I love this stuff man, I really go into this. ENDORPHINS The next chemical is Endorphins. Endorphins are the chemical of work reward. Let's say I'm gonna go jog around a track. The first three or four laps are gonna suck… They always do. But what happens once you get past that first mile is you get the runner's high. That's a work reward. That's endorphins. It's not dopamine, it's not oxytocin, it's not serotonin, it's endorphins. Endorphins come as a response to work reward. It comes in as the response of pain… The pain of growth. I might feel some growing pains as I'm sprinting around the track, but I'll start to feel some endorphins feel goods and it makes me keep going. WHY DO PEOPLE REFUND There are different ways to cause these chemicals inside of the buying process. And there's something I've discovered and learned how to do quite well. You consuming this right here… I'm giving you dopamine 'cause I've distracted you from something else today. Status in terms of it's very much US versus THEM, new MLM versus old MLM. I try to be as vulnerable as possible with this show, which actually gives a semblance of oxytocin. Endorphins are gonna be very hard for me to give you while you read this right now because you're not doing much. If I was to have you go do two or three things and check a box, it would start to give the chemical of endorphins and the feel-goods. I wanna tell you guys why the refund happens. Let's say you're pitching somebody and they're buying from you… They're getting dopamine because they're getting distracted. They're getting oxytocin, one of the easiest ways to get oxytocin is through purchases. You get that buyers high. Let's say there's a brand involved. They know it's an amazing brand. There's a sense of status that comes with it, serotonin. There's a little bit of work reward. The work they did is they pulled their credit card out and they're buying, they're feeling endorphins, man they're on a high. You're getting home all four hormones during the purchasing process. LOGICAL REASONS FOR A REFUND So why do they refund? What's happening in the brain? What happens in the brain is the purchase is not over. Buying is emotional. As I start to purchase, the right side of the brain is really where a lot of those emotions happen, and it overrides the left or logical side of my head. So I stop thinking logically. And when I start saying, "Hey, buy now. It's buy one, get one free right now." Guess what happens? What happens in the brain is they start to justify the purchase. “You know what, it makes sense for me to buy this right now because it's buy one, get one free”. They think it's logical… It's actually emotional though. As they walk away and those hormones start to burn off, the left brain starts to pop back in and go, "Oh crap. Oh my gosh. Why did I just buy this?" They start to freak out a little bit, like, "Oh my gosh. I wasn't planning on buying this thing today." And the left brain has to start justifying the action. I know I'm spitting a lot of stuff here, but understand that *THIS* is where the key is. If you wanna drop your refunds, this is how you do it. REASONS WHY PEOPLE REFUND The other reason why somebody refunds is because you have not armed the logical side of the brain during the sale. You heard what I just said? That's a BIG statement right there. You might wanna go back up and read that sentence again. One of the BIGGEST reasons why you get refunds is because you did not arm the left side of the brain during the sale. MEANING: You didn't give logical closes. Let's say that you go into a grocery store and you're like, "All I'm gonna get is eggs." How many times you actually walk out with just eggs? ANSWER: Never. Why? Beause you like to buy. Everyone likes to buy. "You know what, I should get some bread while I'm here", "You know what, I'm gonna go ahead and get the orange juice while I'm here." "Since I'm here... " What are you doing? Logically justifying. What happens when the first loved one walks up to you and says, "I thought you were just getting eggs?" You panic and think, “What do I say? What do I say?” What I say is the CLOSES. (I'm going way more tactical, far less story than I should on this podcast episode, but I'm hoping that you guys catch this.) LOGICAL REASONS AND CLOSES What happens is as the customer walks away and confronts their first loved one, they cite logical closes. A logical close is nothing more than a reason to ACT NOW. What are they gonna cite? It was buy one, get one free It was half off If I did it now, I got in my buddy for half off Do you know what I'm saying? They start citing logical reasons to act now. Not the stories that you told them. Go watch the last podcast and what I’m saying will make more sense. People DON’T cite the stories, they cite the logical reasons to act now to save face in front of loved ones who asked why they bought something. [PAUSE FOR EFFECT] People cite logical reasons to act now to save face in front of their loved ones. WHY PEOPLE REFUND RECAP Let me recap this real fast here and tie it in a nice little bow. I know that was a lot of stuff. Maybe watch this a few times too 'cause I know that's thick. This is a pretty deep topic. But just think about this… WHAT THIS MEANS IS: When you're selling somebody, you wanna give them as many logical reasons that they should be doing this as possible. You wanna be telling them things like: "It makes sense." "You're smart to get this done now because it's half off." "It makes sense what you take action this now. I totally would too because it is buy one, get one free before midnight." "I wish that I had this opportunity like you have now 'cause I didn't have this when I started." QUESTION: What did I just do? ANSWER: I just armed them with something that they can quote to loved ones when they try to save face later on. Once those buying hormones die-off on the right side of the brain, the left side is left to fend for itself and unless you arm it, they start getting buyer's remorse. That was one of the pieces people really liked at OfferMind. MY REFUND RATE I really don't have that many refunds on Secret MLM Hacks. In fact, with ALL the products I sell, I have an extremely low refund rate. And it's because I understand that part of my role when selling them is NOT to sell them ONLY on the decision to buy. I'm actually arming them post-sale on how to save face in front of their loved ones. That's my role, not theirs. The sale is NOT OVER until they can justify the purchase to loved ones. Otherwise, what happens is people step back and they say, "Well crap. I think I got swindled." because they can't cite any of the logical reasons to act now. Because of that, they start getting buyers remorse. They freak out! The whole point of this episode is that ONE sentence right there: The purchase is not over until you have armed them to save face and status in front of the loved ones once they challenge the purchase. THAT’S IT. And the way you do that is by arming them with lots of logical reasons to act now. When people are like, "I don't know that I like closing." You're killing your refund rate. NEWSFLASH: You're not closing hard, you're helping them save face. You're giving quotables that they're gonna go say to their loved ones. NO ONE ASKS FOR A REFUND ON OFFERMIND One of the reasons I did $1.9 million in sales at OfferMind is because I stacked closes. I've NEVER had a table rush. That was the FIRST table rush I've ever had my entire life. I hadn't even sent the freaking price and people were standing up and slamming the credit card down. BUT I DIDN’T STOP. I kept speaking. There were 650 people and half the room was on their feet! Do you know how loud the room was? I kept going like NO ONE was standing. I talked for another 15 minutes with everybody up, just doing my closers. Dave Woodward, one of the executives of ClickFunnels, is a funnel freak. He paid for this program before he even knew what was in it. He was the first one in the program and he was super excited about it. He’s a funnel freak… Are you? He's in the program and I want you to be as well. You need to tell people WHAT to cite after they go back home and the emotions have died. Logically, they need to know that they should be in the program. They're NOT the salesman, and now they have to sell their loved ones on the decision they made. If you haven't armed them with those logical reasons, they’re gonna feel like you took them. You didn't… But it just feels that way to them. MASSIVE RANT OVER.  THE PSYCHOLOGY OF THE SALE Hopefully you enjoyed this episode of Secret MLM Hacks Radio. I love doing this show. If you could please leave me a review, that'd be AWESOME! This stuff works. I love MLM, I love what I do, I love sales, I love marketing, I love funnels. The opportunity we have right now is RIDICULOUS. There's never been a time where distribution has been so easy. Where products are made so quickly. Where society discipline is dropping so much… Which means if you just do ANYTHING. I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM. If you want to do the same for yourself, head over to secretmlmhacks.com. Again that’s secretmlmhacks.com.

RIGHT NOW, as of recording this, I still have people auto-joining my downline.     I'm still having people auto-buy my products!    It’s not a showboating thing… I just want you to know that the things I teach you guys on this channel are REAL.    If you’re in the program, Secret MLM Hacks, it's cool to watch you BLOW IT UP!    It's been awesome.    MLM SALES FUNNEL AUTOMATION   Routinely, we'll get people who have BIG downlines, who are trying to find another program to sell another product… And they'll come join and it gets BIGGER and BIGGER.    **IT WORKS**    It works because:     I’m doing this podcast   Of the automation that I put in - Which is the funnels.    This might not be that fast of an episode… Usually, every time I say that it's a bit longer!     But you have to understand…    I've had a few people reach out since I've started doing this stuff here, and they'll be like, "Stephen, my MLM will not let me do MLM funnels."    And I understand what they mean… But I just need to tell you guys something real quick.    If you have sold anything EVER, you used a sales funnel.   WHO INVENTED THE MLM FUNNEL?    What we have to understand is this whole concept of the MLM funnel... ClickFunnels DID NOT invent sales funnels.    The first sales funnel that ever happened was when a caveman traded a rock for a fish with another caveman.    An MLM funnel is nothing more than a sales message and an offer, THAT’S IT!    Sales message   Offer   So, when you think about what it is that your MLM has allowed you to do…    You have a SCRIPT, which is a sales message.    And you have an OFFER.     = You have an MLM FUNNEL.    The only reason why the things that I do work so well is because most of the time, people don't build their MLM funnel with very much intent.    They don't do it on PURPOSE.    And because they don't do it on purpose… It doesn't work very well.    Any "a-has" on that?    USING A SOCIAL MEDIA FUNNEL FOR EVENTS    I just finished an event here in Boise called OfferMind, it's my event.    You might have even come to it, which is awesome.    We had 600 people come   We did about 1.9 million in sales from the stage   …. It was awesome!   QUESTION: Guess what I used?    ANSWER: A sales funnel.    "But Stephen, you were on stage."    It was a sales message and an offer, therefore, it was a sales FUNNEL.    I was the sales funnel, you understand?    What I was doing there was super powerful and it was still a sales funnel.    It's sooo much better when you can take what your MLM has given you and find a way to automate the sales message and the offer.    Does that make sense?    FOLLOW THE MLM FUNNEL RULES    The only reason I'm doing this is that I want you to know, if your MLM has said, "You're not allowed to use an MLM funnel," you already are.    When an MLM is like, "Hey, you can't do that."    First of all, follow the rules.    This is NOT a game to try and break the rules with. That's NOT what I'm doing.    I'm not encouraging you to do that. I don't do that.    But you have to understand that going on Facebook Live and telling the story of how you first started using your company's product, THAT’S a sales message.   Funny enough… They're okay with you doing a social media funnel in that way.   BUT the moment you put it on a page that you own, they kinda freak out.    I'm just trying to help you understand that an MLM funnel is broader and BIGGER than most people think it is.    It is not just these ClickFunnels sales funnels.    That's a method.    HOW TO BUILD A SOCIAL MEDIA FUNNEL   I just wanted to walk you through a very simple way to build a social media funnel that helps build belief in people who might be doubting whether or not you should do this in your MLM.    So many guys might be like, "Hey, Stephen, my MLM won't let me do this," and I totally get it.    In fact, several people reached out and they'd be like, "My MLM won't let me use a social media funnel."    And I'm like, "You already are."    I'm like, "How many people do you have in your downline?"    They'll be like, "I have several hundred people in my downline, and we do... I make 10 to 20 grand a month."   And I'm like, "Cool, you already are using a social media funnel."    You're already using one, otherwise, you wouldn't have all that stuff.    If you sold anything EVER to anyone, at any price, whether it was free or paid, it was with a sales funnel.    There's a sales message and an offer, which is all an MLM funnel is.    The fact we put it on pages is a method.    PROVE THAT SOCIAL MEDIA FUNNELS WORK   Look at it that way, and start thinking through, “Okay, well, if that's what a social media funnel is, how can I create a social media funnel?"    One of the easiest ways to prove the fact that you're using an MLM funnel is…    Let's say that you have somebody in your upline or corporate HQ (something like that), and they're like, "You know what? You can't use a social media funnel. You know what? We don't want you to do these things with it."    One of the easiest ways you can prove the concept of internet sales funnels works is by using Facebook.   PLEASE keep to the rules. I'm NOT telling you to ride the line.    All I'm saying is that most MLMs are okay with you going on social media and talking about the product.    That's actually the beginning of any sales funnel.    THE BEGINNING OF AN MLM FUNNEL   There are TWO things you can do on Facebook (or any social media platform) 'cause usually, they're okay with that.    A lot of them DON’T want you to say the name of the MLM and that's okay,    Play by the rules. I do. That's why I've been able to pull it off.    DON’T try to find sneaky ways, don't try to ride the line. All I do is tell the story of when I first started using my MLMs product.    Think back to the day when that started happening for you.    I asked somebody that once, and they're like, "Well, the reason I use the product is that it has the purest ingredients. I needed the best form of ingredients because I wanna be the best human being I can be."    And I was like, "Barf, barf, barf."    That is NOT what I'm talking about. Why did you make the decision to start using the product you're using?    You gotta go back. We call it the epiphany bridge. What gave you the epiphany, "Oh my gosh, I need to be using that product"?   It was NOT ingredients. It's usually something that's going on in your life.    The MLM product that I use… I'm not gonna tell you the name of it, 'cause I keep it very third-party. I don't want you guys to think I'm selling you.    I'm trying to change the industry as a whole.    THE STORY BEHIND YOUR MLM FUNNEL    On my dad's side, pretty much every guy has or is at EXTREME risk of type 2 diabetes and extremely high blood pressure.    And then, pretty much every guy on my mom's side, have had prostate cancer.    So I'm like, "Well, that sucks. What does that mean for me?"    I take that very seriously, 'cause I'm like, "Shoot, son, I don't want any of that crap."    I remember once, watching my dad go through some surgery. He's generally a healthy guy, but that wasn't good enough.    He needed an extra level of intensity on his health 'cause it's still in our DNA.   I remember sitting there, looking at him, and I was thinking. I was like, "How can I avoid this? I don't wanna do that. How do I avoid that?"    In high school, I was 35% body fat. I had a double chin, I was working on a triple, I was a big boy and I was getting picked on like crazy.    And I remember I was walking down the hall… Outwardly, you might have seen that I was a happy kid. I was a super nice boy.    But on the inside, I was kind of this train wreck.   I remember this moment where I was like, "Enough. I'm tired of being big. I wanna lose weight."    And I lifted every day for the next nine months, I lost 45 pounds, I grew six inches. I went from 35% body fat down to 6% body fat.    So low that it's actually 1% away from considered unhealthy.    As I started growing up, and I kinda kept this habit going. I started competing in sprint triathlons and I got third in the 11th Colorado Sprint Triathlon for my age group, which was pretty awesome.   SOCIAL MEDIA FUNNEL STORIES     Do you see what I'm saying? I'm telling a story.    What I would do if I were you is lead that up to whatever product you're selling. You have a story behind why you're using what you're using.    It has NOTHING to do with the ingredients. That's not why anyone buys anything.    They buy the story, not the product.    Half the reason why people buy from you is that you inadvertently have told some stories about the product itself.    QUESTION: You wanna make a social media funnel using Facebook?    Here's how you do it.    Tell the story of how you came to use the products you're using right now in MLM. What is that story?    There was a story, not a feature. There's something in your past and there was a moment where you're like, "I don't want this," or, "I do want that" .    Whatever that might be, tell that story.    What happens in the customer's mind is, you begin to open up a gap where they sit back, and they go, "You know what? Things are not as I thought they were."   It's really powerful.    What happens is, you open this gap up where there's this window of belief, and they go, "I'm starting to feel open."    They're not gonna say that, but that's what's going on inside their brain, psychology-wise.    "I'm starting to feel like there's a possibility this could actually work for me."    That's the magic of where sale happens. That's the magic of when you finally start talking about your offer, where they go, "I can see myself doing this, why don't I just try it?"    That's the magic.    MLM FUNNEL + SOCIAL MEDIA FUNNEL    If you wanna make a social media funnel using Facebook... It's still an MLM funnel.    You tell the story of how you started using the product, and then you’re like, "Hey if you're interested, please reach out, and I'd love to give you a free sample of X, Y and Z."   DISCLAIMER: I don't know what you sell, so customize that to whatever it is you're doing. But do you see how you just made a sales message and an offer? A sales message is just a story.    Tell a story   Deliver and showed the offer to them   Give a little call-to-action. "Hey, reach on out."    That is one of the easiest ways to leverage any platform with a social media funnel. That is an MLM funnel.    It's more powerful if you can customize the page the video is on and put testimonials on there.    To the degree, you're allowed to…  You can add:    Some scarcity and urgency    A few other stories   Maybe you can have the formulator come on in and tell a little bit about it.    ... You see what I'm saying?    Follow the rules. I'm NOT telling you to go be sneaky or whatever.    I'm just telling you that an MLM funnel is broader than most people believe that it is.   That's good news, 'cause if you're like, "Oh well, I don't know that I can use this whole social media funnel thing that Stephen talks about."    You already are!    Just do it with a little more intent, automate it and then automate the follow-up.    That's one of the easiest ways to make money.    STAGE SELLING WITH A SALES FUNNEL    We sold a lot of money on stage two weeks ago.    QUESTION: What are we doing these last two weeks?    ANSWER: Following up.    I am over-communicating with my buyers. I'm saying to them, "Hey, how are you doing? What are your goals? What is it do you wanna do? Let's jump on a phone call."    Do you see what I'm saying?    You can automate that (and we certainly will in the future).    Understand that you're already using a sales funnel, and that's one of the easiest ways to make money.    If you're like, "Does this whole social media funnel thing really work?"    I dare you to put it to the test. Go tell the story of how you started using your product on social media.    PLEASE don't do the thing where you're like, "Working from home today." Snapshot selfie, selfie, selfie, on Instagram.   THAT’S DUMB.    Instead, tell the story about how you started using it and say, "If anyone's interested in a free sample, this is not meant to be high pressure, I just wanna share with whoever is interested."    Tell me you don't get some sales from that.    Storytelling is an art and science of and in of itself. That takes practice.   But just go do it. That's how I started this show.    YOU’RE ALREADY USING AN MLM FUNNEL    Just start telling the stories, and get good at telling the stories. When you do it that way, it's super exciting what happens.    You'll actually find that people are excited to buy from you. You know that when you go sell something to somebody, and you walk away feeling like you convinced them? You know what I'm talking about.    If you don't wanna feel that when you're selling to people, the answer is to get good at storytelling. Then it makes your offer feel like a gift.    Otherwise, it feels like you're convincing them… "Better hurry. Buy one, get one free by tonight. Better hurry, it's half off before this time."   And then they're like...   AGHHHH!    They drag their feet in… They know they want it (but they kinda don't) because you kinda pushed them and there's some convincing along the way.    The only reason that happens is that they weren't sold, they were convinced.    People like to be sold… They don't like to be convinced.    The whole point of this is to bring awareness to the fact that you already have an MLM funnel.    Start thinking through, design and purposefully plan your story. Purposefully plan the offer that you're gonna drop to them.   If you're serious about this and you wanna take this to a really cool level, go get the Secret MLM Hacks Program 'cause it's awesome, and that's exactly what we're talking about.    Have fun building your MLM funnel, your social media funnel, even if you can't build an official one yet.    Have fun building the social media funnel and let me know what successes you have from just going and doing that.   SECRET MLM HACKS SOCIAL MEDIA FUNNEL    I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online, I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.    There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.    Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.    Again that’s secretmlmhacks.com. 

Today I wanna talk about mainstream MLM advice. This is gonna be a fun episode ;) I went on Google and I googled… How do you win an MLM Top MLM strategies today … Stuff like that. I grabbed a whole bunch of blogs and I started power reading through them and finding ALL the advice they were giving. A lot of them were like, "The Top 10 Steps To Be a Top MLMer", and stuff like that. So I was like looking at the TOP 10 steps or the TOP 3 strategies or whatever. As I was looking through all of them… Some of them just made me flat out laugh. So what I’m gonna do is walk through them here… Just in case somebody's wondering if I'm throwing rocks… I AM. https://youtu.be/msZgv8szCEg The purpose of it is because, a lot of people who follow this show and have been consuming my stuff or have been in Secret MLM Hacks and then become a student… What's interesting is a lot of people will be like, "How have I never known this?" Look at the information that you have available to you. Please don't feel guilty. Don't feel weird. I'm here to help justify that. One of the reasons I started doing this is because I started looking to see what kind of information the MLM world has available. A: Not much. I was like, "Well I could probably make quite a splash" and we are. So I'm gonna walk through some of these so-called ‘Top Tips’ that I compiled. MLM ADVICE #1 One of the first things that people say will cause success is that you need to find a company with a product you LOVE. I love my iPhone… But I have never in my life had this iPhone put money in my pocket. How much you love your product has NOTHING to do with your ability to actually make it sell. Nothing. It has ZERO to do with how well it sells. Nothing at all. Have you ever walked out in a room and said, "I love this product, it's just so awesome," and your true passion is what sells it? You can get sales like that… But it’s not very likely, and usually, they don't stick very long. Passion does not equal profits. When I was in college and we were talking about the entrepreneurial space a lot. I took A LOT of entrepreneurship classes and they would say things like, "You need to be passionate about what you do." Now I understand that in the long term you should feel passion around it because it gets challenging and not much else will pull you through… But passion is not a sales strategy. Passion is not a marketing strategy. You're NOT gonna get money just because you love the thing that much. THAT was the #1 piece of MLM advice. You have to find a company that you love the product… Or you could just make an effort to share your business and product every day. Or just build a funnel and it'll pitch every moment instead of every day. Set a goal. In the last month, we had 3,000 people hit one of my new funnels. That's 100 people a day. Physically, I wouldn't be able to keep up with that. You can bend time with funnels. MLM ADVICE #2 Now, these are some good ones… Identify your target market. At first, I was like, "Sweet," but then I kept reading and it was like, for example, "Do you only want friends and family or do you want people outside of friends and family?" And I was like, "Crap, that started so well." MLM ADVICE #3 Another good one was to listen and then sell the solution. I actually wholeheartedly agree with that. Listen to people and sell the solution. I wish they had talked more about storytelling though. MLM ADVICE #4 Learn how to market. That was a good one, but then when it said to learn how to market, it was like, "Create a big list." I was like, "NO" MLM ADVICE #5 Figure out how to stand out from other distributors. I really agree with that piece of MLM advice. Figure out how to stand out from other distributors. You know what's funny is, I actually learned this as a door-to-door sales guy. I was knocking on doors and it was sooo hot. I was doing door-to-door sales selling pest control six years ago. It was the middle of the summer and it was sooo hot. So one day I went over to McDonald's just to stand in the AC and funny enough, half the other sales guys were in there also trying to cool off. We were all sitting there in this McDonald's just sucking up their AC for a little bit when this guy walks up and he goes, "Hey, I need your services. When can you come by?" Since we were a group of salesmen, we were all looking at each other wondering who's gonna take the sale. "No, no, you take it. No, no, you take it. You take it," until suddenly our boss pointed at somebody and they got the lucky laydown sale. That experience didn't leave me. We walked away and I started thinking about it. It didn't matter who that guy chose. We ALL sell the same thing with the same product, with the same fulfillment. We had the same trucks, we had the same uniforms, we had the same pitch, we had the same cheesy jokes at the same points in the same pitch. It did not matter to that guy who he bought from. Now tell me how that's different from MLM distributors? We all sell the same product with the same pitch, with the same scripts, with the same stupid jokes, with the same methods. THIS is what I realized walking away from that McDonald's that day… The other salesmen are actually my competition. But they were also my friends and family. Funny enough, I grew up with a good percentage of the people who were selling pest control with me that summer. Your upline and your downline is your competition. Finding out how to stand out from other distributors was an amazing piece of MLM advice. I wholeheartedly agree with that and that is what Secret MLM Hacks teaches. MLM ADVICE #6 Another great one was to develop a system for follow-up. I was like YES, absolutely. If you heard my last episode, I just talked about that. You need a system for follow-up. It's typically where you'll make most of your money, both in selling products and recruiting. MLM ADVICE #7 Here are some other weird bits of MLM advice that I don't agree with at all… Lead with the product, not the biz. Some people are looking for the business. I actually started that way. I don't lead with the product right now. But I know that I'll move that way at some point, but we just passed 1800 people asking to join my downline, who I've never met. And I'm leading with the business first, then the product. That's not a set-in-stone thing that that person is talking about. MLM ADVICE # I think this one actually from entrepreneur.com. I think it was the second piece of advice… Bullet point number two on “How to be successful in MLM”. Take massive action. THAT was the strategy. The strategy was MASSIVE action. What don't you have to do that on? Are you serious? That's the big secret? MLM ADVICE #9 This next one I heard when I was at an event. Everyone there was super excited like, “We can't wait till this guy shows up. He's gonna drop some amazing stuff on you about how he's been able to blow up so big," I was actually with Colton and the time comes… The guy stands up, and he goes, "Guys, here's the big secret on how I've grown my downline so big. When I'm at a restaurant," And everyone starts writing, "R-E-S-T-A-U-R-A-N-T" “When I'm at a restaurant and I see somebody eating alone, I sit down at the table." … And I was waiting… But that was the strategy. Like what kind of hot garbage? Are you serious? MLM ADVICE #10 Here’s another piece of MLM advice that I heard from a huge, famous blogger in MLM space… One of his favorite strategies is to leave business cards on windshields. I was like, "That's your strategy?" No wonder my stuff looks so crazy! MLM ADVICE #11 Another bit of MLM advice was to become a life coach. I don't want to become a life coach. I'm building a business, I'm building an asset, I'm building something that's actually sustainable. I am NOT recruiting anything that has a heartbeat. If I start recruiting people who need the opportunity, I am required to become a life coach. If I start recruiting people who are dying for the opportunity and are begging to be in my downline… They're messaging me, they're the ones that reach back out over Messenger saying, "Hey, let me in." Guess who I don't have to become a life coach for? That person. It's not that I'm NOT willing to help… But if I have to be a life coach for thousands of people, that is not a duplicatable thing. I remember one guy in one of the first MLMs I was a part of. He was like, "This is a passive asset." I was like, "Dude, you're working 80 hours a week. There's nothing passive about it." He was making a lot of money. He was making a good chunk of change every month. He's like, "Yeah, but it's passive." I was like, "There's nothing passive about the way you're doing it, man." It is because of the types of individuals he's bringing in. Not to judge Not to compare I’m not saying anyone's better than anybody else … But some people are just in a better spot in life to take action than others. We all know that's true. MLM ADVICE #12 Here's some great piece of MLM advice. Somebody was like, "You should get on YouTube. You should have a newsletter." YES. "You should blog." … But then they botched it. Having a newsletter Being a podcaster Being a YouTuber A blogger … The reason that's so powerful is that it extends your reach. It creates more noise. It helps people say, "Oh my gosh, have you seen this guy?" I will never, in my entire life ever have to do this episode again. By the time I die, there will probably be tens of thousands of people who have heard this episode. That's the whole point. I'm bending time, baby. That's why publishing's such a big deal. Q: You wanna attract people to you? A: Start something like this. This is one of the easiest ways to do it. You don't even need to have a great offer or a great business, and you'll recruit more people. Make more noise and more people will see you. I publish a lot. I'm very, very, very cutting. MLM ADVICE #13 The next bit of MLM advice: Evaluate the higher-ups. And I was like, "Yeah, totally evaluate the higher-ups." If you wanna see how to have success with what kind of company you're trying to be, definitely evaluate the higher-ups. And he was like, "Are they as committed to your success as you are?” I was like, "No. I'm not responsible for anybody's success." I'm gonna help: Answer questions Solve problems … But the best way for me to be successful is to focus on my success. That's one of the greatest fallacies of the MLM space: You'll get more successful the more people you recruit. The best way for you to be successful is for you to focus on YOU, and make you better. Are they as committed to your success as you are? That's like saying in a marriage that you're gonna focus on changing the other person. If YOU get better, you start healing the relationship a lot faster. That's why I'm so focused on who I want and don't. I require input. I require effort from those I recruit. This isn’t an offer, it is a relationship. For me to say I'm as committed to your success as I am mine… I understand the warm fuzzies it brings, but in my very strong opinion, that is a fallacy that has you recruit people that are probably not a good fit. STEVE LARSEN TOP MLM STRATEGIES Here's what I do believe you should go and evaluate opportunities on. If you're trying to find… A company to go join The success strategies … One of the things that you have to evaluate a company or opportunity on is your ability to market it. Not sell it, market it. How can you rank the product? Can you rank your ability to bring it to market? You can have all the passion in the world but not have a freaking clue how to market, and you're not gonna make any money. It could be the exact opposite. You could have lots of ability to market and have no passion BUT you'll make a lot of money. You need to have a strategy before you join ANY opportunity. How will you market that product? And if you don't know what marketing is... Marketing is how you get people to your face. Sales is what happens when they're in front of your face. My definition of marketing: Marketing is changing somebody's beliefs and prepping them so they can buy. Sales is presenting the offer and overcoming objections. That's what they are. And if you don't have a plan on how you're gonna get more leads, you're gonna die. Q: What does every business need more of, always? A: Cash flow and leads. You have got to have a strategy put in place for those. HOW TO BE SUCCESSFUL IN MLM Next thing, I would evaluate companies and opportunities based on their ability to fulfill. I don't wanna spend all this time putting a marketing strategy together and executing it if the company has a hard time fulfilling. If they can't box up the thing and ship it, I don't care how good I can market, I'm gonna have a lot of people who are mad. I wanna evaluate a company and an opportunity based on how well I'm paid. If I'm not allowed to market a product that has an incredible compensation plan on the internet, I'm still gonna make no money. If I have not as amazing a comp plan but I am allowed to… Put this thing on the internet Say the name Create my own front ends Create funnels Make things that attract people to me … I'm gonna make a ton of money regardless of how amazing or not amazing the comp plan is. The whole point of this is that cash is the byproduct of marketing and marketing alone. Cash is the byproduct of marketing. LEARN HOW TO BE SUCCESSFUL IN MLM DON’T MAKE A… Business card Logo Slogan Cute saying Facebook group that has some alliteration about you being some kind of successful MLM thing The only thing you need to focus on is sustainable marketing strategies. That's why I can walk into any company and help them increase their sales. I know what causes cash. When I walk into any business, including MLM, it's the same stuff. To be an entrepreneur is to be a problem solver. To be an entrepreneur is to know what the marketing strategy is that sells your thing. If you don't know what that is, that's likely the reason why you might not be where you wanna be right now. I largely automated most of my businesses… I'm not taking massive action in certain things anymore. It's because I have systems. Find a company with a product you love. It helps, but it's not required. Identify your target market. YES Listen and then sell the solution. YES Learn how to market. YES 100% Figure out how to stand out from other distributors. YES Develop a system for follow-up. YES, absolutely. Lead with the product, not the biz. That depends, this is not set in stone Take massive action. Not necessarily… I don’t. Sit next to lonely people in restaurants. NO. Leave business cards on windshields. Are you kidding me?! Become a life coach. I don’t wanna be a life coach! Publish. YES! Publish, publish, publish! Evaluate the higher-ups. YES HOW TO BE SUCCESSFUL IN MLM WITH SECRET MLM HACKS Probably the biggest question I get is: “Steve, how are you using the internet for your personal MLM today?” To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in. Facebook doesn't easily let you drive ads to MLM, and most MLMs won't even let you say their name on the internet, which is stupid. Despite those and other forces, I am using the internet to grow my personal downline and sell products. MLM is changing, and you're probably feeling that, right? It's why I created a little mini-course in a bundle… To show you HOW I'm doing this all today. It's called The MLM Funnel and you can get it at themlmfunnel.com. I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get. He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link. How evil of me. When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team. ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline. If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now.

Today I wanna talk to you guys about HOW you follow up with the leads and the people that are actually interested in either your downline or purchasing your product.   We're gonna talk about FOLLOW-UP.    This is something I've talked about quite a bit in other places that I publish… But the follow-up is EVERYTHING.    Whenever I'm at an event, this is one of the BIGGEST questions I get asked. This is one of those repeat questions that I hear.    About three days ago, I was at an event doing some spot coaching with people who were workshopping when somebody said this question…     "Steven, how many times should I be emailing? Is there a certain amount of follow-up I should be doing? Is there such a thing as too much follow-up?"    My response was, "When I am creating a follow-up sequence, I want them to opt-out of me because I am being too aggressive in their eyes."    Do you know what I mean?    That has hardly ever happened… I have never had anybody reach out to me and say, "Enough already."    We've sent over 2 MILLION emails in the last three or four years…    I made a mistake ONE TIME in sending the same email to someone five times…    Quite rightly he reached out and said, "ENOUGH!"    #mybad   That was only one time out of two million emails.    In a typical month, I send    200,000 emails on one email account   Another 200,000 on a second email account    … I send a lot of emails, alright?    MY FOLLOW-UP PROCESS   When I was a door-to-door salesman, one of the biggest things I was taught was FOLLOW-UP.    They trained us really, really well on:    What you'll find   What you'll learn   DID YOU KNOW: Most people don't even follow up once!?    47%-48% of people will follow up ONE time   TYPICALLY, you need to follow-up 5-8 times before somebody says, “Yes”.    Some people have said to me, "You’re following-up five times because you're being aggressive and people finally give in"    No, no, no, it's not that at all.   One of the guys I like to follow online is Frank Kern.    (You've likely heard of his name.)    I saw Frank Kern online recently, and what he did this...    He was sitting at a coffee table with a big bowl of mints.    He took out a small handful of mints and said, "Let's say this represents the people that are ready to buy from you right NOW."    Then he took a BIG amount of mints and he put it in a pile next to the small pile and said, “ This represents the people that will buy from you in the next 60-90 days."    And then he grabbed the rest of them and dumped them in this massive pile.    He said, "These are the ones that are in the far distant future. It's not that you can't sell those that are ready to buy right NOW, but you need to focus on the 60-90 day group.    It's a much LARGER category and you're gonna get a lot more sales for it. If you just focus on the people who want to buy NOW, the issue is that a lot of people are not ready to buy.    It's not that they won't, it's that it takes a few rounds and a few pieces of follow-up."    TWO WAYS TO FOLLOW-UP   There are two ways to follow up:    An annoying way to follow up  A very value-based way to follow up   When you follow up with VALUE, it's a lot easier for people to say YES.    You're not annoying and people are actually looking forward to the interaction with you.    First of all, I want to walk you through a few stats - A case study of how we’re doing this and what it’s meant for us.    I read an article recently that said, “You should only STOP following up in a few scenarios…      They die       They buy       They send you a cease and desist letter."     … The whole point and premise of this is, I want you to know that the follow-up is truly where the money comes in.    IN FACT, I know a lot of people that are the exact same way.    We make money from every dollar we collect on the front… But what we’re really waiting for is the backend.    The BACKEND is where we'll pull another $5, $6, $7, $8, $9, $10 per dollar that we bring in in the front.    MY FOLLOW-UP STATS   I want to share with you, the most recent month's stats.    If you're not on YouTube, that's okay, I'm gonna talk through the numbers here.    These are still warm, okay? I screenshotted and printed stats from two MLM funnels that I have.    And I wanna share the stats with you so you can see how we're doing it and why this matters so much when it comes to the follow-up.    I’m going to be talking about stats from The MLM Funnel - If you go look at themlmfunnel.com, that’s where these stats are coming from.    In the last month, the last 30 days, we sold 520 books.    Go to themlmfunnel.com and look at the book that it's promoting… We've sold 520 of those in the last MONTH.    It has generated, including upsells and stuff like that, $2484.    Now, you might look at that and be like, "Oh, that's awesome."    BUT I'm running an actual business with actual business expenses.    That's not that amazing.    If we just stopped there at $2,400, that's gonna be a MAJOR issue.    ONE thing that we now that they're on our list is FOLLOW UP with them.    There are a few ways that we follow up…    Facebook ads   Email campaigns   When you get my emails, there's a footer at the bottom that says, "Hey, where should you get started?" And it shows you the different places you can go to and the different products that I offer.   There's significant cash that comes from that.    THE EASIEST WAY TO FOLLOW-UP   It's one of the EASIEST ways for you to make money on the follow-up.    Here are the actual stats from The MLM Funnel. Let me walk through them real fast here:   3,000 people hit the first page    950 actually opted in   From the 950 that opted in, we sold 520 books   … It's not bad. A little over half of the people who opt in are buying the book which is not bad at all.    That's actually REALLY good.    Now check this out…    We ALWAYS have a follow-up sequence after someone opts-in.    Quite a lot of people go to the first and second training and it kinda neat to see is how many people are watching each of the FREE trainings that keep pushing them back to the buy.   I know that there's a correlation between how many people are watching the follow-up sequence and those who go purchase the book.    Follow-up is what has saved this funnel.    We only made $2400, which is not tons of cash.    SIDE NOTE: If it feels like a lot of cash, I beg you to re-evaluate your relationship with cash… Because that's not that much money.    If it feels like a lot of money, it's gonna be very hard for you to make that amount of money.    I had somebody tell me once, "If a million dollars feels like a lot of cash, you're gonna have a hard time making a million dollars."    And I was like, "Oh." It wasn't until I started changing some of those beliefs that a million dollars came a lot faster.   FOLLOWING UP WITH YOUR LEADS   Please stick with me because I'm gonna go full circle on this and give you some cool answers on how much we should follow up with people.    The Secret MLM Hacks is a webinar that sells the program Secret MLM Hacks. In the last 30 days, it has made $58,000.    We've sold 51 Secret MLM Hacks, and it's a $997 course.    AND we've sold 133 of these chatbot programs… Which is awesome stuff.    133 of these chatbot programs generated an additional $7500.    In total, it made $58,000.   What's crazy about this is, if you look at The MLM Funnel (go to themlmfunnel.com), once they're on the list, I'm delivering A LOT of value to them for FREE.    Stuff that’s sooo valuable they should be paying for it.   It's under that premise I’m contributing to the relationship where I am allowed to follow-up with them and they don't get mad about it.    That relationship causes a feeling of reciprocity because I'm giving them FREE stuff and answers that are so good they, should be paying for it.    Then what I go do is follow up through stuff in the email footers and an email sequence.    We're retargeting them with Facebook ads.    Our sales have definitely gone up in the last month. I know A LOT of it is because we're spending more on ads.    But it’s also because we’re following up with people.   THE REALITY OF FOLLOWING UP   I've been looking back at some of the affiliate things that I promote…    I've set up so many systems now that we'll do $30,000 to $40,000 to $50,000 a month in affiliate cash.    That's usually the norm - $30,000 to $40,000 a month in affiliate cash.   If I did not follow up with a lot of these people and if we did not turn back and run ads to those look-alike lists… It would stop there.    $30,000 to $50,000 a month is pretty awesome… But we usually do around $150,000 to $200,000.     I KNOW that a lot of it is because of the follow-up.   Back to Frank Kern… I was watching him say, "Hey guys, here's real-life today. I made $11,000 on the front… But if I had not followed up, I wouldn't have made the other $60,000 that we made today."   That's the reality.   Here's the point I’m trying to make…    Just because somebody buys your MLM product doesn't mean they're NOT ready to buy ANOTHER MLM product faster than the autoship ships.    Go reach back out to them.    If they bought a product and they're saying, "Hey, thanks for buying the product," reach back out and say, "Hey, if you like that, other people also like this. Do you want it?"    They've already said YES once.    The second YES is always easier than the first yes.    MAKING YOUR OWN FOLLOW-UP PROCESS   Make a follow-up process and start testing it. Don't just do it willy-nilly.    Sit back and say, "Okay, when somebody buys my MLM's product from me…      I'm gonna reach out to him and ask about this.        I'll give them some value.        I'll reach back out and hit him with this again and ask him if they wanna buy."     Then go test it.    Even if you do it badly, simply by asking, you're gonna make more money.   Most MLMers don't have any kind of follow-up process for their products or once somebody joins their downline.    There's just not a lot of follow-up process to help you get the next sale.    To answer the question, “How much is too much follow-up”...     Stop when they either:     Die    Buy    Send you a cease and desist   … That's the joke.    But in all reality… You can email or send a Facebook message every day.    You should be doing SOMETHING on Facebook or somewhere on social media EVERY DAY.    You gotta talk and you've gotta make noise.    You gotta be loud about this stuff.    It's not JUST gonna happen. It's very hard.    Quite literally, for every $1 we make on the front, we male $4 - $7 on the backend BECAUSE we follow-up!    And that number's about to go waaay up. I'm very excited about that because we've got more stuff that we're dropping out there.    I want you to start getting your brain turning on how you can follow-up. You may not even have a follow-up sequence!   I have a follow-up sequence for when someone:    Buys my product    Joins my downline   Make an actual process and start testing it so you can make those adjustments and  improvements.    It's significantly easier to get that second YES and for more money as well.    FOLLOWING UP IN MLM   Just because it's an MLM doesn’t make it different from a normal business.   Follow up with buyers and resell them something else.    Depending on the price point, I will immediately follow up with two other things after someone buys.    For anything that’s lower than $200, I'm gonna offer them five separate products in a row:    The first thing Two other things  A downsell  A bump   … And you can do it WITHOUT being annoying.    You can do it while adding VALUE.    That's how I run it.    #justfollow-up    If you DON’T have a sequence, go make one.    Don't do it willy-nilly - I just want you to be able to track the results from it.    Then guess what? Hand it off to those people in your downline.    BOOM!    Increased all your team volumes.    If you've not yet, go to secretmlmhacks.com and join the program there.   LEARN HOW TO FOLLOW-UP    I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.    There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.    Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.    Again that’s secretmlmhacks.com. 

I'm very excited to share with you a little bit more on how I actually get paid to find my leads. In the past, I have taught this concept several times… But I wanna share with you some more examples. When I was going around talking to a bunch of friends and family… And I was doing exactly what I was supposed to do… I'm not bad mouthing that, you understand? There's nothing wrong with talking to friends and family. Where I have the issue is before you even approach them, when you know, "Hey, they're not gonna be a great fit," but you go forward anyway. Or you have to convince them in. Have you ever noticed that those are the people that you have to hold a cattle prod to their back to get them to do anything. I don't want that kind of individual. I want somebody who WANTS to be in, who WANTS to be a runner, who is ready to work. And who actually WANTS to build a real asset… And not just a little money on the side. I WANT actual runners, people who are looking to build a business. GENERATING LEADS WITH FRONT-END PRODUCTS Every business needs leads. So what do you do? That was the issue I ran into. I remember when I finally walked through my entire list, and there were multiple times I wrote out 240 people… And I was like, "Look at all these people. Oh, my gosh. And if they got even a fifth of that... " And you start playing the percentage game. "What island will I buy?" I joke about that, but that was one of the things that I was like, "Holy cow." And it was one of the things that I was super concerned about when it suddenly wasn't working 'cause I was like, "Where else do I get my leads from? I have no idea where to get my leads." And suddenly the business was dead and I couldn't talk to anybody. This is something that, if you've not run into in the past... You're gonna run into it. If you don't figure out a lead machine, if you don't figure out a lead system, it's going to DIE. Every business that does not have consistent leads and cash flow dies. Those are the two numbers you should always watch. How many leads am I getting? Actual leads. Not just like, "I'm kinda interested." Qualified leads. Track them every month. We started doing that on a white board. When we started actually tracking the leads, for some reason without me even consciously doing more, we doubled the next month. Then after that it was like, another 50% higher than that… Just by us tracking it. I encourage you to start tracking the amount of leads coming in. ACQUIRING CUSTOMERS WITH FRONT-END PRODUCTS I wanna share with you ONE of my absolute favorite ways to not only get leads, but also get them faster while not having to pay for them. ' You need to understand a principle that all of us Internet marketers understand… Whoever can pay the most to acquire a customer wins. You can even have a worse product, but be able to spend more to acquire customer profitably, and you will WIN against the people who have better products. It's ONE of the major reasons why, when big MLMs say things like, "The product's so great, just go get it in front of the people and it sells itself." That might be true to a very small percentage of people… But the reality is, if I can spend $50 to acquire a customer and you can only spend $5, I am going to dominate you, even with a worse product. That’s why you have to think about this like, "Okay, so how do I actually make a lead machine?" All I do is teach people how to make lead machines, and wait for them to qualify themselves and say, "You know what, I am interested, Stephen. I'm interested in whatever you're doing. Let me come over and start chatting with you." I have some numbers here and what I don't want this to be is like, "Look at Stephen showing all the numbers of all the stuff he's making." Could you raise your hand right now and be like, "I will not get offended". FRONT-END PRODUCTS ARE UNAFFILIATED WITH MLM I wanna share with you real life stats of things that I'm actually doing… This is just ONE of my products that is actually generating leads for me. Qualifying them and teaching the ones are a good fit. I'm not saying that they're not good if they don't join my downline… Some of them already have one, which is great, they should stay in theirs. I'm not trying to pull from other places. That's not what I'm doing here. What I'm saying is there's a group of people who are already unhappy with what they're in. There's a certain kind of ‘moon's aligned’ individual. Q: Is it everybody? A: No… And it shouldn't be. What I do is create these front-end products that are unaffiliated with my MLM. It doesn't even say what I'm in. It's unaffiliated. I don't teach their stuff I'm not selling their products I don't do anything … I have something literally in the front here. I don't talk about it, I'm not speaking about it, I'm not saying the name of the product. I'm not even alluding. I keep my nose so clean. I'm not saying what it is that I'm actually in… And I know it drives some of you guys crazy. But that's the point! I create these front-end products that attract the dream person that I would love to have inside my downline. WHAT FRONT-END PRODUCTS DOES YOUR DREAM CUSTOMER WANT? It's gonna be really hard to attract your dream customer or your dream downline member if you don't even know what that looks like. Get good at defining what your dream is… And we talk a lot more about that. If you're liking this stuff, go to secretmlmhacks.com and grab the program. So I’ve got my dream customer… And what I'm gonna go do is figure out what this person is struggling with. I'm gonna figure out what things they're having a hard time with. Maybe they haven't gotten over their fear of talking to somebody. How can I make a general product (meaning it's not MLM company specific) teaching people how to overcome their fear of speaking to people? What I do is list a whole bunch of problems… Problems and problems and problems and problems and problems and problems… I go through and I look to see the ones that I could solve, like, "Oh, you know what, I actually know what it's like to be afraid of speaking to people, here's how I got over that." What if I was to film a small little course and sell that for a little bit of money? SELL IT… Don't give it away for free. Now I have a product that’s NOT affiliated with my MLM. It doesn't say the name, it doesn't say the product, no alluding… There's no cross-over. All I'm doing is I am creating actual value. THE LARSEN DEFINITION OF ‘VALUE’ What IS value? Value is when you solve a legitimate, expensive problem. It has to be expensive because you need to get paid; this is capitalism. It has to be legitimate because it can't be like, "Well, it's a serious issue." In one of my favorite Shark Tank episodes ever, the reason why they didn't wanna take the time of day to listen to this lady is because they were like, "You didn't solve an actual issue here. You just made an interesting trinket." Then she was like, "No, it's a real problem." They're like, "It's not a real problem, it's like a cute thing." You have to solve an actual issue. Value is solving a legitimate, expensive problem. How can I cause value in whatever they're doing? I want them to have success in their thing. Then I'm gonna solve these and make my own products and sell them because it's capitalism. Then I'm gonna make this big old list of people who are buying and not buying... You have buyers and people who just opted in and didn't actually purchase… Then I'm gonna keep providing value to the buyers (I'm gonna sell them the next thing), the people who just opted in (I'm gonna get them to try to buy the current thing). What it allows me to do is spend ad money. I don't take profit from these things, that's not the point. ADS FOR FRONT-END PRODUCTS The point is the recoup ad cost, because if I can spend money on ads... And I got ads, ads, ads… I can talk to so many more dream people than those who are not spending ads. Money moves faster than time. So I'm gonna go spend money on ads… Then they're gonna come pay me money, and I'm just gonna recycle it right back into the ads. What it's doing is spitting out a list of qualified people who have said, "I'm really actually serious about this." The mentality of somebody who spends nothing versus $1 is so much different. FREE versus $1 is the longest road ever. That's why I can sell something that is super cheap. This is how I do it. Now I got a list of people who are buyers and I'm gonna ask them to buy the next thing, the next thing, the next thing. I'm not talking about MLM or about the products. I'm not alluding to the products, I'm not trying to be sneaky, I'm not trying to ride the line as much as I can. The reason I'm walking through this again because we've noticed this is one of the MAJOR questions people have, and they get stressed out about it. Just keep it simple. All I'm doing is… Making a product Solving a legitimate issue in the marketplace that people pay for that is completely unaffiliated with my MLM WHAT IS A SELF-LIQUIDATING OFFER? We call this process a self-liquidating offer. Meaning, I'm gonna make an offer but it self-liquidates. I'm not selling it to go make a bunch of money and take it, I'm only doing it so that I can spend more on ads that attracts my dream customer. All I do is I make a cool product that only my dream customer would be interested in. I wanna talk to ONLY those people who have had a hard time, a scary time with talking to people. They have a hard time with opening their mouth, they don't know what to say in front of people, they clam up. If you like this, again, go to secretmlmhacks.com and buy the program. **This is my blatant pitch** As we've gotten further down the show, I'm more blatantly pitching it because it's in the program! Just go to the program. I can't give you EVERYTHING on this podcast. When you say… What: Is my dream customer? Issues are they having? Are those are legitimate and valuable and expensive problems that I can actually solve? Then I'm gonna go in and make that, and I'm gonna make it really awesome. I'm gonna over-deliver. I want a reputation for delivering more value than they bought… Which is what I do, and why my offers are so huge, and why I put so much stuff in them to help you and actually accelerate the success with it. ADDING VALUE TO YOUR FRONT-END PRODUCTS I'm gonna pump tons and tons of stuff in there… Then they're like, "Man, this guy's really helping me." They come and they purchase. They buy the product, and then I'll have a list of people who bought it, and those who didn't (and that's okay)... But the buyers list might buy the next thing. All that's doing is feeding the pot of ads. And those who opted in, maybe they just need to hear more of my stuff. Let's send them to the podcast. There's always people who reach out and say, "Stephen, dude, whatever you're in, I just wanna join it because I like the structure that you're giving." And I'm like, "Cool." Q: Did I outbound pitch? A: No. Q: Did I talk about my MLM in these ads? A: Heck, no. Q: Did I talk about my MLM in these products? A: Absolutely not. It's a separate island… And that's why it works so well. MY SELF-LIQUIDATING OFFER STATS I wanted to share with you a few numbers on this… So you can see how powerful the principle really is . It's life changing. It changes the entire MLM model (and there's nothing wrong with that). It's multi-level marketing. That doesn't mean you can't use actual tactics that are used in other businesses. One of the products that I sell is the Secret MLM Hacks product. I just wanna share with you some of the numbers on this… So that you can see me doing this in live action. What I have over here is a dream customer… And I have my MLM downline. REMEMBER: it's its own island… Not talking about it, not sharing anything about it, keeping it separate, keeping it separate. As of right now (me recording this) the program is $997. We are increasing the price to $1,500 (if not $2,000) soon. The ONLY reason why is because we have found that the person who is our dream customer, they're already at a certain level of success. It's fine if you're new, and we have options for you if you can't afford that kind of thing (and that's totally fine). The other reason is because I have a lot of people who come in now and are hoping to fulfill on it. I have to pay them too. I'm gonna show you gross numbers. This is not the actual profit numbers. I've been selling Secret MLM Hacks for over a year and a half now. I'll just grab the most recent year… [Right now it's July 26th… So I grab July 26th through the beginning of July 2018. July 2018, July 2018 through 2019.] HOW MUCH MONEY DO MY FRONT-END PRODUCTS MAKE? I printed my stats sheet right before I got on this… We got $429,000. The earnings per click, we're getting $54 per click (which is pretty awesome). And the average cart value is $1,157. … Meaning for every purchaser of Secret MLM Hacks, even though it's a $997 product, we're actually getting MORE than that. And I wanna share with you guys WHY, and why this is such a powerful principle. I want you to look at and be like, "How can I also?" NOT, "I don't qualify." It's, "How can I?" Just in the last year, we haven't spent that much on ads. I'm gonna walk through a few numbers on this. So we have $429,000. There's a principle here that I want you to understand… The last few podcast episodes I've done on this show have been a lot more informational and instructional… But there's still from a 30,000 ft view… And it's just so that you understand more of what I'm doing. A few people will be like, "You can't do that." Well, I am doing it. And NO, I'm not the only one doing it. I didn't invent this. I observed, and I'm just doing the same, and now I'm LOUD about it. FRONT-END PRODUCT BUYERS AND NON-BUYERS So we have a list of people who just opted in, and then we have a list of people who are our buyers. These are pretty good numbers. There's a metric us, in the internet marketing space, follow. The metric is that for every person… You usually make $1 per person, per month on your list. If you're bad. In the last year 46,000 people have seen the webinar registration page but 22,000 people actually opted in. That's a 48% registration rate. We have 22,000 people who opted in. Because there's always people who opt out (and that's part of the game) we have 20,000 people on that list. About 2,000 people have opted. I'm not the only fish in the pond, man. Go follow someone else. Now, there's one other piece to this… We have spent about $70,000 in ads and have $429,000 in revenue… Which is pretty awesome. Think about this... Q: Would you spend $70,000 to generate $400,000? A: Absolutely. Absolutely. Let me think about this here real quick though. Okay, so... Boom. That's in revenue. This is an SLO. I'm gonna go create a cool piece of value which teaches something amazing. There's no pitch but they come and they ask to join my downline. I'm just driving ads to this. We've spent $70,000 in ads, in the last year we've generated $429,000. I'm kinda kicking myself because I'm like, "That could be way bigger." CHATBOT SELF-LIQUIDATING OFFER We created a self-liquidating offer… And it's a Chatbots thing. In the last year we've had 957 people purchase our $57 thing. That's a revenue of $54,500. $54,000 in SLO revenue. $70,000 - $54,000 = $16,000 $16,000 on ads to generate around $400,000 in cash. We've had 371 purchases of Secret MLM Hacks in the last year. We have a whole product here that is basically paying for our ads. We're almost completely removing our ad cost by having this self-liquidating offer. It's a Chatbots thing that says, "Hey, this isn't the actual thing that you're going to, but if you wanted it's kinda cool." 957 people have paid $57. That's $54,000. I wanna run one more number by you… This is what real marketers on the internet actually look at. What I'm talking about right now is marketing math. Come learn how to do that, Secret MLM Hacks. We do about $2-$3 per person per month on this list. The whole point of the episode is for you to see some live examples. Secret MLM Hacks is $997 right now. We're gonna increase the price. The chatbots thing is $57... And I'll have a whole episode about that in the future. What's interesting is, in the last quarter, it's $160,000 (in the last three months). AVERAGE CART VALUE OF FRONT-END PRODUCTS When somebody buys Secret MLM Hacks, how much money is actually coming through per person? What's interesting is the average cart value is above $997. It's actually $1,146. What does that tell us? For every four chatbot sales, we're getting ONE Secret MLM Hacks sale. Isn't that crazy? In the last week we spent two or three grand on ads, but it generated $13,000. I'm just giving you guys some real life numbers. Guess what? I don't know how to drive Facebook ads. I don't need to know how to drive Facebook ads. Honestly, I don't know how to do most of the things that my business does. To be an entrepreneur, it's not to be an expert in everything. Just go find the who that knows the how and orchestrate it. We are actually almost completely liquidating right now. Those numbers I showed you over the last year, they've improved since a year ago. The numbers now are waaay better than the numbers even a year ago. For every dollar going in, we get three or four bucks out? Tell me another investment vehicle that can do that. You know another place that can give you 400%? I challenge you to go and get Secret MLM Hacks. Go to secretmlmhacks.com. FIND PEOPLE TO PITCH WITH FRONT-END PRODUCTS I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM. If you want to do the same for yourself, head over to secretmlmhacks.com. Again that’s secretmlmhacks.com.

Today, I wanna teach you guys a VERY special technique I use… Which you've likely seen before, called Aging and Ascending, and how I do it to my MLM leads. AGING AND ASCENDING Recently, I was on a coaching call and there were several hundred people listening… It's always funny because there's always TWO people in the audience… The first type of person is the person who's excited to be there. Maybe they sacrificed a little bit to be there (even if it's on a virtual call) and they're very pumped about it. They're taking notes and they're REALLY engaged. The second type of person I see showing up to… An event A coaching call Or even just to LIFE … Is the person who is actively looking for holes and actively looking to discredit what they're being taught. The mentality of successful people is not knee-jerk skeptic. https://youtu.be/HIoQe3YLYfA The reason I'm telling you this is because the thing I'm gonna walk you guys through today about Aging and Ascending leads… It has EVERYTHING to do with how I actually run my business. I'm begging you, PLEASE don't be the person who's like, "That's not gonna work for me. It's worked for all these other tens of thousands of people, but not me. I'm unique." **THICK SKIN MOMENT** CHECK OUT MY VALUE LADDER I've got a cool piece of paper in my hand… I want to walk you through is how I actually Age and Ascend my leads through the use of what we call a VALUE LADDER. This is probably not the first time you've heard this term… I wanna show you guys how I actually run my business. I did a podcast episode a little while ago called Info Plus MLM, and that episode is one of the cornerstones of how I run stuff. Some people say, "No, that's not how it actually is happening." Go watch major MLMers. A lot of them have their own info products that are unrelated to the products that they actually sell… Unrelated to the MLM they're in! We've got INFORMATION… And that could come in the form of: Writing a book or an ebook Some kind of video course Audio training [If you’re not on YouTube right now, this episode might be helpful for you to check out on YouTube] What's cool is that when you understand this stuff, it’s not helpful for people unless you're solving legitimate problems. You cannot survive very long in this game without being legitimate. THE FIRST TIME I LEARNED ABOUT AGING AND ASCENDING I'm NOT telling you to go make crap. Go make things that are awesome. What we do is we share information and then we lead those people into the downline that we're in. THAT’S how we play the game. MANY big people play it that way. I'm NOT the first person to do this. I just noticed THIS is what big people are doing and I started going it. I wanna share with you how we take the leads from all this info space and we age and ascend them. That term comes from a book called DotCom Secrets. The first time I read DotCom Secrets, I was in the Army. It was in a 10-day training… I was laying in the dirt, and I had my M-16 in my right hand and DotCom Secrets in my left hand. I was reading DotCom Secrets and I'd laid down my weapon, pull a pen from the pen slots in the forearm of my uniform and take notes. One of the concepts in that book is called Aging and Ascending. Let's say that you get 100 people who come to you and say, "You know what? I'm interested interested in whatever MLM you're in." How many of them do you think are gonna join right off the bat? Let's say 10% of these people actually do something. If you get 10 people, that leaves 90 people who did not take action. Go back to the way most of us are taught MLM… And there's nothing wrong with it… So long as you're approaching those who are actually interested. AGING AND ASCENDING THE 90% Let's say you take your phone out and you get 100 contacts from your phone and 10 of the 100 take action. That's not bad… But what do you do with the other 90? You just toss them to the wayside? That's one of the reasons why people might feel used by you. Don't toss them to the wayside. What you do is what we call Age and Ascend. I'm gonna put some time on them. I'm not just gonna drop them. Same thing is true online. It's no different just because it's on the internet, it's just on the internet. What do I do with this other 90? I'm going to Age and Ascend them. That's gonna let me gain more of a relationship, more trust. I wanna teach you how I do that with what we call a VALUE LADDER. A value ladder traditionally looks like a series of steps. Basically all you're saying is, “How much money I can charge with how much value I give them”. The more expensive things are up the TOP and the less expensive or free things are down the BOTTOM. My MLM isn’t in my value ladder… It's actually in the BACK. A portion of the people who see my FREE stuff come to me even though I don't say the name of my MLM in this ENTIRE value ladder. It will kill it. I DON’T talk about my MLM and I DON’T say what I'm in. I DO say that I'm in stuff, like right now, making this for Secret MLM Hacks Radio. THIS is the FREE zone right there at the bottom of the value ladder. AGING AND ASCENDING YOUR LEADS A portion of you guys come to me and say, "Hey, I'd like to join whatever you're in." I'm telling you to do the same thing. A portion of you are like, "Hey, Stephen, I want the next thing to get to know you a little bit more." I have a book that's coming out. This is how I Age and Ascend leads. The whole point of this is to show you that a business without a lead machine is DEAD. It doesn't matter that you're in MLM and someone else makes and fulfils on the product. You still NEED a source of leads. In traditional models, you are your upline's lead gen… Which is why they tell you to gather all your phone contacts. I'm telling you to make your own lead source so you're not dependent on your upline or downline to give you your leads. You get better fish with better bait. If you're liking this stuff right now, go to secretmlmhacks.com, watch the web class, and BUY IT. THIS is the type of stuff that we go through. I DO NOT give everything out on the podcast. The course is in secretmlmhacks.com. THE FIRST STEP IN MY VALUE LADDER The FIRST thing I have inside my value ladder is all my FREE stuff. This is where I have: Secret MLM Hacks Radio MLM Masters Pack The Blog Hack MLM THE SECOND STEP IN MY VALUE LADDER The SECOND thing I have is a book teaching the three things you actually control in MLM… Because you DON’T control a lot. Go to moderndownline.com and join the waiting list there. A portion of people who see this are like, "This dude's legit. I don't care that his eyeballs are massive, I'm gonna go try and join his team," and that's great. I'm trying to teach you to do the same in your MLM. I don't care what you're in. I'm trying to change the industry. I'm super excited about that book. It's intense. THE THIRD STEP IN MY VALUE LADDER The THIRD thing on here is the actual Secret MLM Hacks course. This is the course that walks people through how to actually do it. There's a workbook, a group and tons of FAQs things. THE FOURTH STEP IN MY VALUE LADDER The FOURTH thing is EVENTS. I have an event called OfferMind. When people get the Secret MLM Hacks course, they also get a ticket for OfferMind. Hack MLM Live OfferLab is meant for those who have an existing business who are really looking to blow stuff up. It gets more expensive as you move up… But it's also meant to cater to where you are. If you're like, "Man, I'm brand new," sweet. You might wanna think about coming down into the FREE stuff, the book, Secret MLM Hacks. If you’re like, "Man, I'm existing. I've already got cash flow. My team's already grown. It's doing super well. I just need to expand and extend my reach. I'm looking at how to duplicate. I'm looking at how to make stronger lead machines." Then come to the events. THE FIFTH STEP IN MY VALUE LADDER There's one more thing on the top here… We have OfferLab… There's ONE MORE thing at the top here. This is what I call Titans of Industry. Titans of Industry is my mastermind where we go to cool destinations and do our masterminds. I LOVE Masterminds. I'm in Russell's Inner Circle… By the end of this year, I think I will have paid $150,000 in coaching (not to one person, I have lots of coaches). It's VERY important that whoever you're getting coached from is also paying to get coached. So that's my value ladder. The whole point of it is that I can Age and Ascend ALL of my leads. Every single value ladder step has its own individual funnel. It's also got its own marketing sequence that suggests, "Why don't you go to the next level? Why don't you go to the next level? Why don't you go to the next level?" In the FREE area, there's an email sequence that pushes up. The book has an email sequence that pushes up. And Secret MLM Hacks has an email sequence that pushes up. What's powerful about this is… Nowhere in this am I mentioning what I'm in. WHY I HAVE A VALUE LADDER The reason I do that is because I have people come and apply to join my downline. It's a natural occurring thing when I provide more value to the marketplace. The marketplace says, "Well, hey. Let me follow up with you." So I have is a whole separate recruiting funnel. THIS is how I age and ascend my leads. I make sure they're having success with it and then I ascend them to the next thing. There's a group of people that reach out and say, "Stephen, what are you in? I want to be whatever you are in. I don't care what you're in." The reason I do that is because I don't want them to go, "Well, look. I hate that company." I chose it for very specific reasons. I want them to join me as much as they're joining the company. A lot of people will reach out and say, "Well, Stephen, what are you in? I don't really care, I just wanna do whatever it is that you're doing." I give them the link, and then we start the process of seeing if they're a good fit for my downline. I'm not talking about my MLM… They’re not gonna like that. Instead, provide a lot of value to the marketplace. I've been doing this stuff for a long time now… I've built literally hundreds, and hundreds, and hundreds, and hundreds of sales funnels. That’s what I do. CREATING THE FIRST STEP IN YOUR VALUE LADDER But you just need ONE. If you have a book, do you have a book funnel? Are you driving paid advertising? Are you ascending them somewhere else? Age and ascend, age and ascend. That's the whole name of the game. I wanted this episode to be a little bit more eyes wide open, "This is what Stephen's actually doing. Oh, my gosh. That's so crazy cool." I wanna toss it out to you just to give you ideas and get your wheels spinning. If you need to listen to this a few times, I strongly encourage you to do so because this is how a marketer approaches MLM. This is how an internet funnel builder approaches the network marketing space. We look to see, "I've got a dream customer right here. Got this amazing dream customer." not a could-be customer… How do I track this person? They're living over here in this bubble on the side… How do I get them over here to my MLM on this side? How do I get them excited or interested and come on over to me? The way I do it is by creating value for that individual. I'm gonna solve legitimate problems. DON’T BUILD YOUR VALUE LADDER ALL AT ONCE Don't try and build the whole value out at once. The book's not out yet HackMLM is not live My Mastermind is not something that I'm offering quite yet (go to titansofindustry.com) Go to moderndownlinecoaching.com to see this. Moderndownlinecoaching.com will show all this to you, but it doesn't talk about my actual MLM. That's how I keep these two worlds separate and how I keep the two worlds safe. I can still attract with speed FASTER than if I was to go to a mall. I can go and attract the dream person who's a REAL builder, and actual grower, actual runner. How do I track them? Let me solve problems for them. Whether or not they join, I'm cool with that. I want it to be their choice. I want them to want to join me. Then BAM, I got all these things. Let me age and ascend, let me solve more problems for them. As of right now, we're about to cross 2,000 people asking to join my personal downline (not including all the other ones below) which is really powerful. But that doesn't mean I let 2,000 join. It's a vetting process for me… And it's completely automated. AGING AND ASCENDING THE PEOPLE WHO AREN’T INTERESTED Age and Ascend. What do you do with the people who are not interested right out of the gate? It doesn't mean you cast them to the wayside. Doing that often makes people offended and they're not likely to join in the future anyway. What do you do with the other 90% of people who are not interested off the bat? Age and ascend. Keep that in your mind. Hopefully, this episode has been helpful. Make sure that you're going back and saying, "Hey, what is he doing there? Or how's he doing that over there?". Be an active participant in learning actual marketing for multi-level marketing. Very excited that you guys have been a part of this. If you could, I would love a review. Go to smhreview.com. That's the review place where you can review this podcast. I would love an honest review. If you freaking hate me or whatever, just let me know. We love to know what it is that you’re struggling with, where you still are having a hard time, so that I can keep providing valuable answers. My intent here is to HELP educate the market on WHY we are doing it like we are. We got the internet! Just choose ONE thing and provide value with it. How can you capture the lead and then Age and Ascend them afterwards with the hope that eventually they're like, "You know what, what are you in?" MODERN DOWNLINE COACHING YOU listening to this right now… You're in one of two scenarios. The first is that you currently have an automated recruiting process that's bringing quality people to you. Quality leads, people who want to join your downline, people who wanna make a career and a real business out of this. Maybe you have ads and content bringing new customers to you. You may even have a product or two which you sell to attract people to you. Maybe you've even automated it and you make money while doing everyday things. Or the second option is that you DON’T have any of that set up… And you're trying to make all this work and tie all these pieces together, just so you can survive in modern MLM today. If you want my help, just go to moderndownlinecoaching.com and see where to get started. It took me a long time to get the skills to get all this moving forward, creating the sales letter and video, creating the actual sales funnel, writing the follow-up emails. The promotion campaigns, fulfilment plans, fresh new ads. There's a lot. And the place to start on the path is different for each person. So I created moderndownlinecoaching.com for you to check out where you should go next. Whether you're just starting out with no product, no list and no clue what to do next… Or if you're a seasoned MLMer, a network marketer and you just wanna add more revenues and scale your downline, go to moderndownlinecoaching.com. I don't really believe in shortcuts, but I do know you can speed up your journey on the path. Figure out the best place to start by going to moderndownlinecoaching.com now.

I have a very special guest for you today! Frankly, I'm very shocked that we are able to get someone with such incredible stature in this show. SHE’S AMAZING! She's an incredible individual and we're all very lucky to have her here. I'm not gonna say the name of her MLM. I wanna keep it very company neutral so this remains a PURE marketing knowledge place. She… Has helped open 40 countries for the network marketing company she's a part of. Has a downline of over FOUR AND A HALF MILLION people! Is an INCREDIBLE person and she has a podcast called MLM Game Changer. We're VERY privileged to have her on here today. Teresa, welcome to the show. THE QUEEN OF OFFLINE RECRUITING Teresa Harding: Thank you! I am REALLY excited to be here and I honestly feel really honored because you’ve been a mentor for a lot of the things that I've learned. Thank you for having me! Steve: That's awesome, thanks so much. People may not know you yet or have listened to your podcast yet… How did you get started in this game? Teresa: Oh, my goodness, I HATED network marketing. I thought it was almost EVIL. There were experiences where people tricked you into coming to a meeting at their house… They invite you to dinner, that whole thing, and I couldn't stand it! I was not interested AT ALL. https://youtu.be/aqn-PxmrYGE My sister invited me to a class, and I love my sister. We're very close. I knew I was going to go support her but I told my husband, "Look, would you please come with me? I have to go to this thing because I have to support her." So I went and I was SURPRISED by the product. As you guys all know… Network marketing companies often have pretty amazing products. Steve: Amazing products! Teresa: I didn't know that at the time… Ours is a health product. My niece at the time was two years old… She started having some pretty serious neurological problems that were pretty scary, and someone told my sister, "Oh, you should try this product"... And I thought, "Oh, brother, are you kidding me?" The support and what I saw was actually UNBELIEVABLE… So I started researching and looking into it and ended up WANTING the product but NOT gonna the business. I started using the product and helping people with the product and I started getting a little paycheck but I WASN’T trying to build. BUILDING AN OFFLINE RECRUITING BUSINESS So, I thought, "Fine. I'll do this for three months. I am not talking to my friend and I am not talking to my family." Steve: Right! Teresa: In that, I think we're kindred spirits. I have heard SO MANY of your trainings! That's how I got involved, fell in love with it and now, LOVE… Helping people Network marketing Steve: When did it start becoming a REAL thing for you? You're like, "Man, this is actually something that I wanna go full-time into and get four and a half million people"? Obviously, it didn't happen all at once… But what did that look like? Teresa: And of course, it doesn't happen by yourself. It really takes A LOT of people working hard together and I have a lot of amazing leaders on my team, as you can imagine. Once I decided I'm gonna do this for three months… I'm kind of a go-getter and I always reach my goals. My goals are always crazy high where I constantly have naysayers telling me it can't be done, and I just go ahead and do it anyway… I don't always reach them as soon as I want. I decided to try it for 3 months and then I went after it… It was working and it was UNBELIEVABLE! NETWORK MARKETING IS HELPING PEOPLE I quickly discovered that it really IS about helping people. I built mine offline at first and it's just been amazing. And I absolutely that you don't pressure people. It's not about chasing, hunting people down. We are not the hunter and they are not the target. Steve: Yeah, absolutely. One of the biggest questions I get, and I'm sure you get it all the time, is… “How long have you been at it?” And I feel like the thing that they're asking is, “Is it really worth it for me to go after that?” And they're trying to find some logical reason to release themselves from the pressure of moving forward. With that backdrop, and everyone now knowing how I feel about that… How long have you been at it? Teresa: I've been doing this for 11 years. At first, I was doing it part-time because I was a stay-at-home mom. I'd never really been involved in business before. Of course, I had skills and I had been to college… But I wanted to raise my own kids. So, I did that and this came about right as my kids were getting a little bit older. I would only do it part-time while they were at school or at their sports practices and things like that. NETWORK MARKETING PART TIME For the first several years, it was very part-time… But I'm an overachiever, which is fun for me. I would get A LOT done in the time that I had but then… As it got to a point where I could spend more time on it and I was able to do it full-time, I remember the day thinking, "Okay. Now, let's see what we can do." At that point, I was a pretty high rank (third from the highest rank that you could achieve in the company). I'd achieved A LOT… Steve: That's so awesome. Teresa is 100% the queen of offline building. You have this down to a SCIENCE. You're so good at it, you're known for it. You have your own programs on that as well! Did you learn those things? I'm sure some of it was discovered along the way… Better tactics and methods on recruiting... How do you start getting really good at that? Because MOST don't. Teresa: First of all, you have to know… I am EXTREMELY opinionated about how it should be done. The way that people pressure and try to approach all their friends and family… I did not agree with that AT ALL! We DO have people make their list… But the way they approach is absolutely about WHAT they know that person actually NEEDS. The thing I fell in love with when I found your online stuff was that we had been trying to figure out online for the last four years and we HAD figured it out… But not to the extent that you had. NETWORK MARKETING ONLINE When I found your stuff I freaked out because I was like, "Oh, my goodness." We HAD figured it out, but that was the icing on the cake! We've geeked out over you… Over ClickFunnels… All of that. The way that you teach online, that's exactly how you should be doing it offline. All the things that you do… Attract the people who are interested Don't go after the people who are not interested Not trying to get every single person on your team If you're worrying more about the other person than yourself… You're meeting their needs and solving their problems. If you can solve their problems, you'll continue that journey together. But if you CAN’T, you can still be friends. You don't need to bring up that stuff all the time. The best compliment I ever got was when a neighbor of mine came to me needing something for a health situation. She didn't use our product, but she knew of our product. She needed to find something for her daughter and asked if we had anything. I told her “Yes”, I was HELPING her. She said, "There are a lot of people in our neighborhood who do your business… My husband said, I don't want you talking to anyone else, I want you talking to Teresa because she won't hound us, and she won't bug us." Steve: WOW! Teresa: That's probably the most powerful compliment because that is EXACTLY how you build offline… NETWORK MARKETING ONLINE VS OFFLINE You do the same things that we do ONLINE… There are just some tricks to figuring out how to do it online, in the same way there are some tricks to figuring out how to do it offline… It's just it's faster online, which is so exciting as we've gotten into that! Steve: It's funny because the way I think about the Internet… There are a few very easy plays (like little football plays) that I think about. "I'm gonna run that play, I'm gonna run that play." And I just know it just works because it adds value before you go follow up with asking them to actually join. What's one of your favorite methods for offline growth? Teresa: We actually have some scripts that we give people for different types of situations… So many people say too much, or say it wrong… The nice thing about online is you write it in the funnel, then it's there and you don't mess up. The hard part about offline is you need to LEARN how to say things… Ultimately it’s about: Asking them questions Finding out what it is that they need In the online space, we try to touch those emotions that make them feel like we are talking to them… That's the exact same thing we're doing OFFLINE where we're finding out WHAT their needs are. That's ONE thing that we do… OFFLINE RECRUITING TECHNIQUES The second thing we do is, any time I meet someone… I am not trying to bring up my MLM. I am trying to get to know them, making new friends… It's fun for me! I make new friends! I travel a lot internationally and I make new friends. When we're talking, two things ALWAYS come up… Your business or what you do for work Health If I saw a movie that I wanted to tell you about… I'm not gonna make any money off that movie. But if it was so awesome, I'm going to want to tell you about it. "Steve, oh, my God, have you seen that movie? It's awesome, you have to go and see that movie." I would do it the same way whether or not I'm gonna make money off of that. If it's really something that I feel that way about and I could help people with, then that's how we approach it. Steve: That makes total sense, it is very natural with that approach. That's very cool. One of the reasons why I started doing MLM on the Internet is because I was so afraid to talk face-to-face with people. In that four and a half million you must have someone who's fearful of talking face-to-face? So I was like, "Well, I'm kind of a nerd. I'll go create a system, but that's really nerdy and most don't go do that." For all the people who are like, "Alright, Teresa, how do I go do it? I've got Steven's stuff but I still wanna talk face-to-face." What do you say to those people who are just super scared of talking face-to-face, how do you get over that fear? OFFLINE RECRUITING = FACE-TO-FACE Teresa: There's at least ONE person in four million… Probably every single one has been there… Even when I was super confident and had been presenting in front of tens of thousands of people… I would still get in front of someone on the airplane and all of a sudden something would happen and I would wanna be careful not to make it awkward. Steve: Yeah, just clam up in the air… Teresa: That's ALWAYS a thing… We: Teach people Do role Have a script that is super simple and not awkward, that anybody can use … You could totally use it for your company. It says HOW to offer the sample (or whatever you're gonna do) and it's so powerful. IT WORKS. Our numbers increase significantly when we use this script. It tells you what to say to them if they had a: BAD experience GOOD experience We have spent so many marketing dollars on figuring out HOW soon should you respond to someone. For example, with your email sequence, you know EXACTLY what days you're sending those out. Steve: Boom, BOOM, BOOM! Teresa: It's the EXACT same thing! You give them the sample, and three days is waaay too long. If you do it the next day, they feel like you're hounding them. They're like, "Why won't you leave me alone now?" FOLLOWING UP WITH PEOPLE IN NETWORK MARKETING TWO DAYS is perfect, and you warn them ahead of time. For example, I always tell them I’m going to contact them, tell them why, and tell them how. That sounds like it can be so dramatic, but listen to this, it's super simple… So if I said, "Hey, Steve, you've got this thing, okay? Try it like this and I'll give you a call in a couple of days to see how it's going." Steve: So it's seeded… I don't feel pressure. Teresa: Now when I do call you, you're not going. "Why is she calling me again?" You're going, "She is taking such awesome care of me. I can't believe she's taking the time to do this with me." Just little things like that. I've seen your trainings on sales pages and the wording that you do. It's exactly the same thing, it really is. Steve: That's so cool! Yeah, many people have asked how do they do offline. It's the same... I'm not going to build a funnel, I'm just gonna do it my way. That IS a funnel. It doesn't matter whether it's online or offline. Funnels existed when the first caveman traded a rock for a piece of whatever. Teresa: That's why I was so excited when I found your stuff. You took the real way to do network marketing that is truly helpful, not pressure… And you put it online. You didn't change it and mess up the system. THE BEAUTY OF ONLINE RECRUITING The beauty of online is you can do it faster and reach more people. If you can spend ad dollars, that's even better. I have made more stupid mistakes than anybody network marketing… I am quite sure. So I know my stuff inside and out. I was learning the online stuff and digging even deeper, and going, “How fun to connect the two, how fun to put it together and go, wow, this is honestly moving into the 21st century!” Steve: It's taken FOREVER! We’VE got a lot of up-lines that are AFRAID of it… When did you start reaching out for assistance and help and growth? Were you consuming books and CDs and courses? What kind of training did you consume at the beginning? Teresa: When we first started, I'd never done this before… I didn't have any connections in the industry and I had not had any success myself because I was BRAND NEW… So I went to the owners of our company (who are pretty renowned) they're amazing in the industry. But they're not used to doing what we do... But they were EXTREMELY helpful. I learned as much as I could and I basically went to them and said, "Okay, you tell me who's making the most in network marketing and you tell me what they're doing, and then I will try to mimic that." NETWORK MARKETING BOOKS Then started reading tons of business books, tons of network marketing books… I can't even share my gratitude enough for the people who come before who spent their lifetime learning all these things so that I can learn in a book what it took them years and years to learn. There's always great information… But I'm pretty opinionated about that whole pushy network marketing attitude. And there are some books out there that are very much that way. You will NEVER hear me advocating that. I absolutely don't think it's necessary. Obviously, it's not. I believe that that's ONE of the reasons our team is so massive… Because it doesn't feel that way. I devour books and I read like crazy. I was on Goodreads, and they had this reading challenge last year where they said, "How many books do you wanna read?" We were living in China and I thought, “This is a busy year, so I probably better just say one book a month, even though I know I read a lot.” By the end of the year, I had read 40 books. Steve: What happened to your team growth when you started consuming all that training? Teresa: Oh, my goodness! What happens is, your team grows exponentially! OFFLINE RECRUITING TO ONLINE RECRUITING Not just in relation to how much you're learning, because you know what it's like… The more you grow your business, the more you have to face things about yourself that you didn't necessarily wanna face. Steve: And it sucks. Teresa: It's weird… It's like you hit these lids that you don't realize you're hitting until you up-level your skill in that area… You become a better leader, you learn something more that allows you to lead better, grow bigger, and progress more. Steve: I think of it like those rock tumblers that we used to have growing up… Did you ever have those? You put all those rocks in and it’s super loud, really annoying… Then you pull it out and you're like, “Oh, that was awesome.” The nastier the rock, the more beautiful at the end. Teresa: Smooth and gorgeous and a color that you didn't even know. Steve: So you started building and building and building offline (obviously) and then… And then did you start taking that offline-to-online growth? Teresa: It's never perfect… You always have things to learn but we knew how to do that offline building, no problem. I started trying to do live seminars about six or seven years ago because I thought, “We know how to do this, we are good at this.” If we can get MORE people in the room, we go BIGGER, we can go FASTER. It worked and we were starting to figure it out… I actually partnered with some people who had run massive events for people like Zig Ziglar… But it takes A LOT of capital and you're flying the whole team out to the area, going to Colorado and all of a sudden, it hit me… FIGURING OUT ONLINE NETWORK MARKETING You think I'd have figured this out sooner, but I was like, “Duh, if we're gonna do this, why do it live? Why not do it online?" That's when I started going, "Dude, we figured this out online and then, of course, we can go do live events and people will come," It has been so fun and so expensive until I found you guys. We had gotten the cost per acquisition down pretty low… Lower than anyone I know aside from the people that you train. AND THEN, I found your stuff and it was so exciting. And in fact, we brought a little gift for you. Steve: Oh, yeah? Teresa: Can I share this little surprise? Steve: Absolutely. Teresa: We made this for you. Steve: Oh, yeah? Teresa: I just have to tell you that my office team, my employees have been really excited about this and they've been sharing this all over the office over and over again. We have a segment… I won't share the whole thing here because it's too long. The one that we're going to give you is four minutes long, but this one is just 15 seconds… Steve: I'm so excited! NETWORK MARKETING MAGNET Teresa: That's part of what draws people to you and to what makes you a magnet. We have a four-minute segment that is just super-fun and I'll just tell you… We didn't have time. We're gonna give you this and you can use it for however you see fit. It might just be fun to have as a sound on your phone. I'm gonna turn that into my ringtone for you. Steve: Oh, it sounds good. That's awesome! I was speaking at an event once and there's a Q&A section at the end… This lady stood up and she said, "I know you're thinking about apps. Will you ever make an app for all the sound effects you make?" And I was like, "I think I'm flattered." Teresa: That was awesome! Steve: It's so funny 'cause I never realized I was doing it! Teresa: It's what makes it engaging because you're so fun. You're so YOU and you just draw people in! Steve: That means a lot. I'm very excited about it. Teresa: It's really fun. I hope you like and I hope you take it as a compliment. Steve: It's a huge compliment, totally. I will take that and blast it EVERYWHERE! Thank you SO MUCH for being on the show and thanks for walking through this. OFFLINE RECRUITING ADVICE Could you just give ONE MORE piece of advice for somebody who is just starting out and they're seeing this road and they're like, "Oh, man, she's been doing this for 11 years." Teresa: I would absolutely look to the masters WHO knows what they're doing and do what they do. Steve's trainings are phenomenal, that MLM Hacks… Oh my goodness! The thing I love about your training is people can do this very low level. You DON’T have to be techy and you DON’T have to be a coder. You have trainings that allow you to go slow, but then, you take people up the ladder to go into something that is bigger. The people who wanna go deeper, like me… It allows us to geek out over that stuff and you guide us through the process to make sure that we do it right. NETWORK MARKETING FRONT LINE I've done this for 11 years, and I have people who wanna be on my front line… I say, "Okay. So, if you're serious about this, I gotta know," and we go through the requirements. The requirements are basically... You do it the way that I teach until you hit *THIS* rank Once you're that rank, you do whatever you want because I've seen it, I've done it, I know what works I love the Secret MLM Hacks because you take people through the process without them having to go figure it all out for 10 years by themselves. You've been doing this for a long time, you truly are the guru. You deserve kudos for that, because you are helping people all across the industry and I know that this is starting a wave that is changing the MLM industry. In answer to your question, I would say If you only wanna build online, build online. If you only wanna build offline, build offline. But if you wanna do both, I would recommend that you build the way you want, but make sure you incorporate the best pieces of BOTH of those sides so that you can reach ANYBODY. NETWORK MARKETING GAME CHANGER You're gonna come across people who simply say, "I wanna be on your team." Steve: Yeah, a lot. Teresa: You don't build offline because you build online… But you end up having to handle it offline and you're just good at it. This might sound weird but… One of my tricks is to belittle the goal so that it's not so massive in my mind that I'm like, "There's no way I can go pull that off." If I try to consume and understand and plan for all of it at the same time, there's no way! You get stressed out. At the beginning, when I first started this, there were no podcasts. No one was talking about this angle of it and it's cool to see how 180 degrees that is now. I have bought your packages, I know your stuff and I'll just tell you… It changes the game. Steve: That's awesome, thank you so much. Thanks for being on here! Where can people find you? Besides MLM Game Changers ←- Everyone go look at the podcast. Teresa: The podcast, MLM Game Changers and we also have teresahardingmasterclass.com. We have pre-registration there for a FREE Master Class that we do, teaching people how to combine the online with the offline. I give shout-outs to Steve all the time. There are certain people online that are THE BEST OF THE BEST. Steve is one of them. Steve: Thanks so much! Teresa: Thank you for having me on. Steve: Thanks for being on the show! Everyone go check out and follow Teresa Harding. She's amazing! She's the Queen of the offline bill. TO RECRUIT ONLINE OR TO RECRUIT OFFLINE… To recruit online or to recruit offline… That is the question. By now if you listen to the show at all, you know I focus heavily on methods to recruit online in largely automated ways. But what if you don't know what to do with speaking to somebody face-to-face who's actually interested? What do you do? What do you say? How do you keep the conversation moving? When should you follow-up and how often? Who should you pursue and who should you move on from? Frankly, and totally honest, I'm good at all that online stuff. But if you're like me, you might be a little bit of an introvert in the real world. Whilst sales and marketing online is still sales and marketing offline, the mechanics are a little bit different. I'll be an expert in what I am loudly, but I can't pretend to know all of these offline methods because I don't. Who better to introduce you to, than the Queen of offline recruiting herself, Teresa Harding. Teresa literally has MILLIONS of people in her downline as you listened to this. She's an offline recruiting EXPERT. However, several months ago, she ran into my programs online and said exactly what you heard in my interview with her. "Steve, you did what we've been trying to do for 10 years." If you wanna check out the same programs Teresa Harding has, go to listentoteresa.com and watch the free web class now. Kind of like salt and pepper, Teresa and I are excited to finally collaborate a little to show you your individual strengths. She'll teach you OFFLINE recruiting, I'll teach you ONLINE recruiting. If you're ready to learn more of what Teresa did from my programs just type in, listentoteresa.com.

I wanna teach you a little bit more about HOW to create ads or write video scripts for products you’re promoting in the MLM space….    About a week ago, towards the end of the day, I knew that we were gonna go do a bunch of filming the next day for some funnels that you guys will see us launching soon…     In fact, I'll tell you about one of them today.    I thought, “What could we do to make a video that's off the top crazy?”    Whether you're brand new in MLM, network marketing, or direct sales, whatever you choose to call it… We're all basically commission-based salesmen.    Whatever it is that you are going to choose to sell… Understand that as a marketer you are a NOISEMAKER.    Some people have gotten mad when I've said in the past…    They're like, "Hey, look, there's enough noise out there all ready in this planet, Steve, and I don't need to be making more of it."    I'm not saying make noise for noise's sake…    CREATING SUCCESS IN MLM   I have a bunch of quotes on the ceiling in my office…    I ran out of wall space because I’ve got whiteboards everywhere… So I started putting my quotes on the ceiling.    There is a quote up there that says, "When you open your mouth, you are either contributing and adding value or you're just making distraction and noise and nonsense"    What I'm saying is, by making noise, do things of value.    That's what we ask ourselves frequently here in this office.    There's several others that work here now… And we will all sit down and start thinking, “What could we do that would cause positive good noise that brings attention over to what we're doing?”    It's been great and it's been a ton of fun doing that. We come up with some pretty aggressive things sometimes.    I live in Boise, Idaho, right next to ClickFunnels. We had this idea to go 30 minutes away to this place where we could SHOOT.    I shot a lot of guns growing up and I was in the Army for about four and a half years… I just love guns. Guns are fun when you're safe with them.    I was like, "Let's do something with guns. Let's do something that's big and aggressive,"    We decided to go to these places and start shooting some guns and we brought our videographer with us so we could start shooting.    Shooting with a camera but also shooting with a gun…     I wrote this script… The purpose of the script is to go in and ruffle some feathers around a lot of false beliefs in the MLM space.     I wanna read the script to you real quick so you can see how I wrote this…    ADS FOR SUCCESS IN MLM   With any script that I write EVER… Whether it's for the Secret MLM Hacks Webinar (if you guys wanna see that, go to secretmlmhacks.com) or anything really... I always step back and think about my target audience.    Whether you're:    Selling product  Trying to recruit Building or selling the products   … Think about the mainstream things.    What are the mainstream things that my dream customer believes right now and I KNOW are WRONG?   Then what I do is become the OPPOSITE of that in the ad or in the script.    It's one of the EASIEST ways to get a lot of attention.    Let's say that you were gonna go speak to a bunch of bodybuilders and you're selling them a CrossFit program…     What are all the beliefs that a bodybuilder has that you know are WRONG that could be hurting them?     I'm gonna bring that out in the ad and become the exact OPPOSITE of it.    I am the ANTI of that thing… Openly, loud and proud!    You'll see what I mean as we go here…     So what we did was…    Bought a shotgun And we bought Tannerite   … If you don't know what this stuff is, it's an explosive (it's legal). We got it from Dick's Sporting Goods.    I went to a party store and I got tons of stuff…    A full-board cutout of Superman  Hans Solo A hundred-pound, old-school TV that we've just had sitting on the side of our house forever…  this thing's sooo heavy A really old Mac computer Lots of spray paint   We drove out to this place (it was a super nice day) and we went out to this clearing…    THIS is the script that I wrote…    NETWORK MARKETING ADS SCRIPT    It starts out with me standing in a field…     "Is success in MLM even possible today?"    What's cool about starting anything with a question is that questions hijack brains.   If I was to ask you a question like, "Are you really actually gonna be successful in your MLM right now?"    By default, you can't NOT think about that. That's WHY questions are such a powerful opener.   "Is success in MLM even possible today?"    And then it backs out and I'm standing in this field with a TV…     "Well, let me ask you this..."    It's kind of like those Geico commercials… "Could Geico really save you 15% on car insurance?”   "Could a woodchuck chuck wood?"    And then it goes to a woodchuck throwing wood…    There's A LOT of fast cuts in this…     "Is success in MLM even possible today?    Well, let me ask you this…     Will this old-school, hundred-pound TV explode with only four pounds of Tannerite under it?"    Then it zooms away to us shooting the Tannerite and the TV flips through the air and explodes… It's really awesome!    The shockwave was huge!    "I'm Steve. MLM is stuck in the '90s. Hello, the internet is here!"    And it's all these cool little cuts back and forth.    "MLM is loaded with old-school methods like the three-way phone calls... "   If this offends you.. Don't get offended. Watch what I'm doing.    IS SUCCESS IN MLM EVEN POSSIBLE?   We zoom to me standing in a Walmart parking lot and I take a step up to Colton (the other owner of Secret MLM Hacks) and go…    "Hey, this guy's gonna make us a bunch of money. I don't know how, but we gotta three-way call now.”   He picks up a book and slaps me and I have a delayed reaction. I'm going hyperbole, slapstick, kind of over the top because I know that this is gonna be a touchy…    I don't do three-way phone calls. I'm not saying that you CAN’T… I'm just saying I didn't wanna do that so I built my own system that recruits for me.    In the last four days we've had NINE people join… Who I haven't spoken to but they're getting trained at this insane level because I automated the training.    I'm going through three things, three methods, that I KNOW MLM believes will cause success that I don't really agree with…    I said, "It's filled with old-school methods like the three-way phone call, making a huge list of uninterested family and friends and bugging them."    Then it goes to me on a whiteboard writing down:   Total Facebook friends = 2,047   Total MLM leads = 2,047    Then I look up to the side and go, "What island should I buy?"    We've all been there and that's why this is really aggressive.    MARKETING FOR SUCCESS IN MLM   Then I said, "And finally, fake home parties."    And we set up a home party and people are wearing party hats. They're sitting there and I stand up at the front…    Guys, this is REALLY controversial. If it's pissing you off, you need to watch what I'm doing and model in your MLM.    I'm not trying to be offensive for offensive's sake…     If someone gets offended by it, that's not the goal. I'm not trying to do that…    I'm taking the mainstream beliefs, the methods that people believe are required in MLM and becoming the OPPOSITE of those because I don't agree with them.    So if you're thinking about your…    MLM Product Opportunity   If you don't know who  your target dream customer is… That's why you're having a hard time selling in the first place.    Whatever your dream target customer believes will give them success, and you're like, "No, no, no, no, no.”    "You’re taking that supplement."    "You have that insurance plan.”    "You having that retirement thing."    Have you told them that that's not true at all in a very memorable way?    This is what I'm doing with this…    I said, "Finally, the fake home party."    We set up a home party and I'm going waaaay over the top in the video. It's hyperbole but it's to cause a point.    "Hey, everyone, thanks so much for coming to my home party. I can't wait for you to buy my stuff and fuel my retirement and future because truly I never learned how to sell."    Then my buddy, Colton, stands up and he goes, "This party sucks!"    He slams something on the ground and then reaches out with the book again and slaps my face, with a delayed reaction.    THE MLM FUNNEL AND NETWORK MARKETING SECRETS    This is spicy, and it's meant to be edgy… That's partly my personality.    If you don't want to be that way, you don't HAVE to. This is just something that I did.    "This party sucks!"... Then it zooms to me in a studio. It's all nice, and I'm standing in front of a camera.    I go, "Hey, look, I'm serious but joking. The point is us full time internet marketers are playing the MLM game completely different than what you've been taught by your upline,"    I said, "To be clear, YES, I am building actively in an MLM.”    I HATE it when I find out someone that I'm learning from is NOT actually doing the thing that they're teaching. There are tons of MLM gurus that are out there like that.    Now it zooms back to me with a shotgun and I'm walking… “Yes, to be clear," and I load it "I am building an MLM actively right now. I'm a participant in this place,"    "YES, I'm using the internet to grow my MLM."    I look over and point at this old-school Mac. We sprayed “MLM + WEB?” with question marks all over it.    "You can do that in MLM? YEAH YOU CAN! I'm doing it right now."    Then I blow a shotgun round through the center of the computer. It was really fun.    And then it was zooms out to me looking at it… A little bit further away Colton's loading a big rifle.    MYTHS ABOUT SUCCESS IN MLM   I turned around to the camera and I say, "So the whole myth that you can't use the internet to grow what you're doing..."    Then as we both look over and Colton lines up, and goes, BOOM!    We shot five pounds of explosives under this TV, and it went flipping through the air and I said, "Myth busted, that's crap."    I'm taking ALL the things that I've seen people believe about MLM constraints…    I don't talk about my MLM on here… I don't name it. That’s one of the reasons I can do it.    A lot of you come join my downline because of how many tools we have for you afterwards. You learn waaaay more about that in Secret MLM Hacks.    I tell them, "Guys, how I'm using Facebook funnels and the internet that might surprise you… Now I personally sell programs, and books, teaching my own MLM methods. I honestly just wanna make a cool video to tell you about another fascinating book that'll help you make the transition into modern MLM."    What I'm doing in the video is I'm promoting Russell's new book called "Network Marketing Secrets".    I tell them, "Go to The MLM Funnel, themlmfunnel.com and get your copy from me".   "Get your copy of 'Network Marketing Secrets' and there's a bunch of cool bonuses there. It's called 'Network Marketing Secrets' by Russell Brunson."    "While old-school MLM tactics CAN work..."    Now we're zooming back to a rock face and I have a huge cardboard cutout of Superman and Hans Solo…     I said, "It's like putting Hans Solo against Superman. Hans Solo was cool 30 years ago… CGI is here!"    HOW TO HAVE SUCCESS IN MLM   "We do MLM differently. ‘Network Marketing Secrets' and the programs that I share with you will teach you HOW we're really doing MLM online, automated, without talking to anybody."    “I'm not removing the person from this business. I have other MLM automated programs teaching HOW to do this and I'm hoping you buy this book and make fat stacks of cash and use some of it to come buy my programs in the future."    How evil of a plan is that?    And maybe you join my team…  "Here's what you're gonna get…”    Then I go through and I give them a really cool offer. I'm giving them one of my recruiting funnels if they buy the book through my link.    Same offer's for you, by the way. If you guys go to themlmfunnel.com it will take you over there and you'll see what the offer is.    I recorded myself building a recruiting funnel in front of a live audience. They get that video course so they can see how I built all the pages… Then they get the actual funnel itself.    If you don't have a ClickFunnels account, it will give you a two-week FREE trial when you click on the link.    I give them the program that I train my downline with once they join me. That way they can see HOW I do it so they can go do it in their own MLM.     SUCCESS IN MLM IS NOT CUTE    I don't wanna marry my downline… The point for me is to build an ASSET… Not a job.    Therefore I should automate certain things that I do all the time. If I'm doing them all the time, it's the same thing over and over again. Why on Earth would I not put a system in place to automate that?    I give them a discount ticket to OfferMind, which I'll invite you guys to come to. It's September 2nd and 3rd. Russell Brunson will be keynoting at that. I teach you how to make a sexy offer so that you actually can outvalue your upline and downline.    I said, "Sure, you may love the cute way your MLM has taught you to recruit and sell…”    Then I pick up this panda (it's a pinata) and I say, "You're right. Things that are comfortable can be really cute. But what has cute and comfy actually done for you?"    And then it's me slamming the thing on the ground and ripping the head off of it.    It's a really aggressive ad. Go to themlmfunnel.com, because that’s where this video is going to live. You can go watch the whole thing.    "But, Steve, if it's not broke, don't fix it."    "No one's buying hundred-pound TVs anymore. MLM has changed."    There's an analogy that I gave… You probably saw it in this past four-part series that we just did.    It's not that the way MLM teaches you traditionally CAN’T work… It's like putting a Prius against a race car down a drag strip. It's so much faster.    I can auto-pitch people like crazy… Far more than I ever had time to do.    HOW THE BIG GUYS HAVE SUCCESS IN MLM   We're well over 1,500 people asking to join my downline. I didn't recruit them all because I chop a lot of of them out because it's a REAL application. But 1,500 people have asked to join my downline in the last year and a half.    Learn this stuff. That's why I do this show. I know it's controversial and I know it pisses people off… Usually it's because they don't know HOW to do it and then I freak them out.    Whatever, it works. We're doing it. Tons of people are. I've had multiple people recruit several hundred in a month. Just in the Secret MLM Hacks program, not my downline alone.    Internet is part of the MLM future.   It's the way the huge guys have already been playing it. They're just not teaching you that.    Then we shoot back over to me… Colton and Austin are standing on a rock with confetti rockets.   I say, "So, congrats." BOOM, and we all shoot the confetti out. "Throw a party because you're about to learn how the big MLMers are actually playing the game."    Then I say, "Click the link below "o get all those cool bonuses and get the book and we'll ship it on out to you."   I just wanted to break that down so you guys can see HOW we do that. If you wanna see the actually final video go to themlmfunnel.com. It is meant to be shaking.    MARKETING AND CHANGING BELIEFS IN MLM   A marketer does not nothing more than change beliefs in order to cause a sale. That's what marketing is.    It's not…     Logos Slogans Ads   … That's all part of it, it's an appendage. But marketing itself is changing beliefs with the intent of a sale to happen.    The first two MLMs I was in were like, "Okay, let's do some three-way phone calls. Make a huge list of your friends and family. And, by the way, you might wanna think about throwing a home party."    I did those things! The three-way phone calls, the fake home parties, I made a huge list of uninterested friends and family, and it was extremely embarrassing.    I still have soured relationships to this day because of that, and I hate it. I will fight it. It's the reason WHY I created such an intense ad.    Go and check out themlmfunnel.com.   For those of you who are like, "I don't know if I should be in Secret MLM Hacks yet." Probably going to themlmfunnel.com is the place to start with if you're not ready yet.    If you are wanting to go full swing, like, "Stephen, I'm ready to do this. Let's make this an actual asset." Go to Secret MLM Hacks and buy the program.    We're about the raise the price on it because it's freakin' incredible.    Go to themlmfunnel.com. If you're limited… That's fine, the book's $7 and it omes with all those bonuses.   When you go to themlmfunnel.com, I beg you to buy SLOWLY, so you can watch through all the things that I'm doing inside there.   CHECK OUT THE MLM FUNNEL    Probably the biggest question I get is: “Steve, how are you using the internet for your personal MLM today?”    To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in.    Facebook doesn't easily let you drive ads to MLM, and most MLMs won't even let you say their name on the internet, which is stupid.    Despite those and other forces, I am using the internet to grow my personal downline and sell products.    MLM is changing, and you're probably feeling that, right? It's why I created a little mini-course in a bundle… To show you HOW I'm doing this all today.    It's called The MLM Funnel and you can get it at themlmfunnel.com.    I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get.    He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link.    How evil of me.    When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team.    ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline.    If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now.    Again, just go to themlmfunnel.com and buy Russell Brunson's new book there, and I'll send you all those bonuses for free.

I want to share with you a project that I've been doing here… I bought themlmfunnel.com and I want to share with you the Funnel.    If you're reading the blog, that's great… But I would come and WATCH this one.     I have my whiteboard here and I spent quite a bit of time drawing this funnel.    Back in the day, I used to build my own funnels… But now I have a team.    I draw the funnel for the team, and I record myself going through it, and then I say, “Okay, go build it!”    What's cool about that is… Stuff that gets done WITHOUT me!    It's one of the ways they created leverage.   THE MLM FUNNEL   I create TWO different kinds of MLM funnels…   A funnel to sell product Another funnel to sell the opportunity (to recruit)    If you've never taken the Secret MLM Hacks Program, go to secretmlmhacks.com, and you can actually see the companion to this show.    It's actually a program, and this show is to help facilitate that program as well.    When I need to promote something that I don't own the checkout for… That's all MLM is!    I remember the first time I realized that I’d get in trouble both with my MLM, Facebook, and all these other ad platforms, if I take my MLM product and I drive ads to it on Facebook.    Can't do that.    For the most part, you're not allowed to do that. Facebook hates the use of MLM online, and I totally get it.    It's because no one knows how to do it RIGHT… And they go take selfies in the gym…    Caption: Working from home today!    That sucks. I hate that. It's the dumbest type of marketing ever in my opinion!     I want to teach HOW to sell things on the internet with the funnel that's very easy to use.    It's literally ONE page.     This one-page funnel made me $110,000 in the last six months!   I've made $110,000 as an affiliate for somebody else.    What you have to understand is: The affiliate model on the internet is the exact same as the MLM model.    I have tons of people who are affiliates for Secret MLM Hacks because it's the same model.    You are not allowed to do affiliate products in a lot of places… Just like MLM…    So, what do you do?    AUTOMATE SELLING YOUR MLM PRODUCTS   I wanna teach you how this model is very easy to use to sell your MLM's product.    THIS is a powerful episode and I want you to buckle up...   You may want to come to YouTube so that you can see what I'm gonna draw here on my whiteboard.    As I bring it in… I'm nervous that someone's gonna have a heart attack.    It might look crazy, IT’S NOT. It's actually super simple.    It's more that I'm a messy drawer… It's not a messy model at all.    If you don't know what a funnel is… A funnel is just a sales process which you can automate.   I can automate ways to get leads I can automate ways to get sales   This is how I automate when I DON’T control the cart.    You have NO control over the checkout process when you send people to your link.     THIS is how you can still have a massive impact on your sales AND... If you have never taken a Hack MLM Program, go to hackmlm.com and it walks through this in depth.    If you're actually serious about it and want to get these systems for yourself, go to secretmlmhacks.com and get this program.    This is why it's been such a big deal… It's because I flip a lot of these models on its head.    I don't use the way upliners teach MLM I've never done a home meeting I've never done a hotel meeting I don't do phone meetings   … I auto-recruit pretty much DAILY!    FREAKING OUT OVER THE MLM FUNNEL   I don't want anyone to freak out or anything but I want you to take note of the process I go through to create a funnel.    This works if you are trying to recruit It also works if you're trying to do products   I would use this funnel that I'm about to share with you to SELL products.    I can use this to promote something that I don't own the cart for… This is the MLM FUNNEL.    If you go to themlmfunnel.com, this is what you're about to see when you go there.     **No one have a heart attack or anything**     THIS is why it works for MLM… When I don't own somebody else's product, what are all the things somebody's going to struggle with?    What are all the things somebody's going to struggle with when they buy the other person's product through my link?    And I come up with my own OFFER.    Think about this for a moment…    There's a really cool book that Russell Brunson just put out called Network Marketing Secrets, and I created this funnel to promote that book.    It’s the exact same model to go sell MLM products with… There's no difference!    I keep telling everybody it's the same thing as affiliate marketing online!    You don't control the cart in both scenarios Both times, you get paid off of commission    In MLM, you are a commission-based salesman. There's freedom when you accept that.    What does that model look like on the internet? Let's take that model and go pull it into MLM. This is what Secret MLM Hacks teaches.    NEW NETWORK MARKETING SECRETS BOOK   Some people think they need to be techy… I'm not techy. I use ClickFunnels.    Drag and drop. Click. Save. DONE.    THIS is what I drew for my team.    I am selling Russell's new Network Marketing Secrets book and I don't control the cart… I don't control the checkout at all. This is Russell Brunson's page.    How do I promote that when I don't own the cart?    This is the same problem in MLM.    There’s a really easy solution… You create what's called a BRIDGE PAGE.    THIS is a bridge page…    I'm gonna send traffic to this page first, and THEN incentivize them to go buy through my link… It's really easy.    All I do is… I think to myself, “If people go buy a book like Network Marketing Secrets from a guy like Russell Brunson… What are some of the questions that they are gonna have? What are some of the issues that they're gonna experience when they buy it?”    They might have the problem of wondering how on earth to create a recruiting funnel They might wonder how to go create a product funnel similar to the one    If they're like, “Stephen, I'm not a funnel builder”... That's fine. I'm a funnel builder NERD.    I'm a geek so that YOU don't have to be… Which is my positioning in this marketplace.    If I'm gonna go do this, I wanna know HOW should I train my downline on this stuff…    WHAT YOU LEARN IN SECRET MLM HACKS   Let's think about this then… I call this my 30-day downline trainer.   Here's what you need to do in the first 30-days of my downline to be successful.    I'm not JUST teaching about the MLM… I'm teaching them how to go set up recruiting funnels (which is really awesome and where a lot of the power of my downline has come).    I just teach them the same thing that I've done.    People might want to know MORE about how to publish and create content that makes them an attractive character on the internet… THIS is my publishing keystone.    I'm starting to think through WHAT ELSE I could add to the thing that I'm promoting.    THIS is why I outvalue my upline and downline so well. I look at the products that my MLM sells and I'm like, “What else other value can I add and go create?”    And if I don't know how to do something, somebody else does.    This game is not about YOU being prolific and amazing and brilliant in every instrument in the orchestra. This is about you being the maestro. Just be the orchestrator.    You're the conductor, baby!   That's all entrepreneurship is… Knowing HOW to guide everything.    I don't know how to do most of the things that my business does…     Some people get mad about that…    That's what the Secret MLM Hacks Program teaches you.    I might wanna go in and help people know, “You can actually get a discount ticket to my next event if you buy this through my link.”    If you go to themlmfunnel.com, you're gonna see this.    AUTOMATE AND MAKE A LOT OF MONEY   I think through this offer ahead of time… What am I gonna send them to when they buy through my link?   I've made A LOT of money doing this. This strategy is really freaking easy.    Most people are like, “It's different for MLM”. NO IT’S NOT! Suck it up!    I get so sick of that. IT’S not different. WE’RE different…    BUT 99% of it is the same thing.    Same flesh and blood Same ideas as everybody else    That last 1% is what makes you YOU.    I always ask myself, “How I can add value to whatever it is I'm promoting”... And then this is the funnel I go build to support it.    That's not ALL of the offer… But that's A LOT of the offer.    If you go to themlmfunnel.com, you'll see what I'm talking about.    Just a side note…    Hopefully you enjoyed the journey with me. I hope this whole thing has helped awaken your mind to WHAT actual MLMers do to sell a lot. I   t's not home meetings. That's sooo 20 years ago. I'm not saying you can't be successful with it, but it's just a lot harder and you have to go through a lot more failure and rejection to do it.    I don't experience very much rejection.    The next step is… If I want to get them over to the page where they can BUY Russell Brunsons Network Marketing Secrets… I want to incentivize them to buy through my link.    It’s the same freaking scenario as if I'm going to promote my MLM's product… SAME THING!   I teach you how to create a unique recruiting offer in Secret MLM Hacks amongst a ton of other stuff.    THE NETWORK MARKETING SECRETS GOAL   The goal is not to be better than your upline or downline… The goal is to be DIFFERENT and NEW.    That's subtle but extremely important, and you’ll make a lot more money.    Go to themlmfunnel.com, open up a new tab and follow along with me and you'll see exactly what I'm talking about.    The first thing you'll see is I have a video walking people through WHAT they're about to see.    “What's up, my name's Steve Larsen. I'm a huge fan of network marketing, MLM, whatever you choose to call it. I'm a huge fan of Russell Brunson. I'm a huge fan of funnels and automation and building real assets. I want to incentivize you to go get the book that is on the very next page. You could use anyone's other affiliate link to go get the book… But I want to really incentivize you because I want to thank you for getting it through me. What I'm gonna give you is this…”    The section below describe what you get from me when you choose to get it from my link.    This is the same thing I do in MLM.   THIS works and my MLM is begging me to come in and build this for the entire MLM now.    I was taught to go talk to friends and family… And if they're really interested in it, there's nothing wrong with that. I don't have a problem if you go talk to your friends and family…    But only if they are the kinds of people who WANT it, not NEED it.     Go to secretmlmhacks.com and watch the web class to see what I'm talking about with that.   CHECK OUT THE MLM FUNNEL    If you go to themlmfunnel.com, you'll see the first thing in there is a video that says exactly WHAT I'm saying right now…    I walk them through what they’re going to get when you buy through…    My MLM  This other person The cart that I have no control over   You're gonna get  X, Y and Z.    No one buys because of the PRODUCT…  They buy because of the sales message.    This is what Secret MLM Hacks teaches you to do.    I tell you what you're gonna get from Russell… But I wanna sweeten the deal even more…    I'm gonna give you this and I'm gonna give you this. I'm gonna give you this… I go through my unique product offer. It's all the stuff that I was just walking you through.    I actually give you this funnel… It's on ClickFunnels. I give you this funnel when you buy through my link. I give you a ton of stuff. It’s such a sexy offer.    Then I walk through and I talk about some cool testimonials about that book (you all have testimonials about your MLM product) and then some testimonials about me… I'm not some crazy psycho… I actually have some stuff to say.    Then I make cool product images… And any single thing they click on here opens up a little popup that they register on.    It says, “Hey, put your email here so I know where to send your bonuses when you buy through my link.”   As soon as you put your email in right here, it forwards you to my link.    MY NETWORK MARKETING SECRETS OFFER   It's just one step in-between. But there's a very special little secret sauce on the inside of this that makes it work that well…    I add anybody who puts their name and email on here onto an email list… And I email them REALLY valuable content that you otherwise would have paid for.    If you guys go to secretmlmhacksradio.com, there's five FREE videos that you get to help you understand WHY this is so different?    They're old school videos. I did them four years ago… I'm not as good on camera as I am now, but it's still good content.    At the bottom of each of these pages is my affiliate link or is my MLM link… And I'm pushing them back to, “Hey, do you like that video? You're gonna get way more if you just use my link below to go get hooked up and go get your stuff. Anyway, you want all those bonuses still? Oh, awesome, all you've got to go do, click the link down below and go push over.”    The titles of these videos are the kinds of things that I know everybody's been wanting to learn from me. It's the stuff that I teach in Secret MLM Hacks.    Not all of it… I'm not giving away the farm. That would be dumb… But I do give a lot of it away.   Three things you actually control in MLM. These are the three things you actually control in MLM because you don't…    Own the product Control in your own position   … At any moment, they could snap their fingers and your position is gone. Not to freak anyone out, but that's the reality.    ADDING VALUE TO NETWORK MARKETING SECRETS   Let's be real and understand what you do control. That's freaking valuable.Then I just remind them, “By the way, go get the book through my affiliate link down below, and here's a reminder of the things you'll get from me if you go do that.”    I'm leading with value… Not hounding, hounding, hounding, hounding, hounding.    That's how Eminem got his bad rap.    I'm not gonna try and fake it. Lead with value!    The next day, I I tell them WHY my team is so unique and I teach them the model that my team runs under. I don't think I've actually walked through much of that on this show…    The next page is the same thing… I teach them how to generate sales even if no one buys from them.    That’s one of the ways that my door stayed open when I was still brand new for so many years. It's a really powerful concept.    The next day, I teach them how to combine two different industries in MLM, which is what I've done and why it works so well.    I don't know why no one really does it….    People do NOW because I've been harping like crazy.    I've tried to be the biggest wrecking ball in the MLM industry.    Let's use the freaking internet. If I can't do what I want to in Facebook, that's okay. That doesn't mean NO, it just means NOT LIKE THAT.    Sometimes my MLM doesn't want me to say their name on social media because they wanna control it… I get it, but that doesn't mean NO. It means NOT LIKE THAT.    AUTOMATE AND OUTVALUE    So, how can I do it? That's what I've been solving over the last five years. I teach them that model. That's one of the videos that they learn.    “By the way, click down below and it's gonna come over here, and when you buy the book through my link, you're gonna get this.”    That's what we do for MLM products. “Go buy it through my link and you're gonna get all this insane, awesome stuff that you would not get from anybody else.”    I'm literally outvaluing my upline and downline.    They can go do it on their own, but it means capitalism is back in play, baby.    May the best man win.    Let's add more value to the customer instead of trying to hunt him down and hound him.    Not everyone's like that.    In the next one that goes out… I talk about the wealth formula and one of the easiest reasons why I believe everyone should be in networking marketing.    Everyone should be in MLM.   In each and every single one of the emails that are going out to them, it's saying, “Go watch the next FREE video in our little mini-course”.  Every single one of them is reminding them to go get it. Now I get to leave with value, and I get to leave with real testimonials about this.    I know that my MLM might have a hard time if I do testimonials about them, so don't do it. Do it about you.    Are you psycho? No?    If you’ve got testimonials of other people saying that about you, they're really powerful.    There's really easy ways to build viral aspects into this funnel. There's really easy ways to build tons of social proof, to auto-collect and auto-repost reviews all over social media profiles.    NETWORK MARKETING SECRETS MAILING LIST   There's fascinating stuff that you can do with this… The problem is that people will discount it and be like, “It doesn't work, my MLM won't let me.”   MLMs don't let anybody just promote their actual thing… So don't. You add something in-between.    You build a list… Then you market to the list.    And it might be that you keep doing emails, and it might be on like day seven that you actually break even on your ad traffic… But then it's pure profit.    Anything they buy AFTER that is pure profit. It's one of the easiest models… It's one of the most old school affiliate models I use in MLM and it's been working really, really well.    If you want to see this in live action and see the actual bonuses, go get a book called Network Marketing Secrets from Russell Brunson himself (who was number one in two MLMs at the exact same time).    Go get the book… But I'm asking you to go get it through my link.   YEAH, I'm pitching you… But you're gonna get all this cool stuff. I actually recorded myself building, live, in front of a live audience, I recorded my screen building an auto-recruiting funnel.    You also get “How I go and build systems to auto-train those that I'm bringing in”.    I HATE it that no one was really helping me out when I first started.    I also teach you guys more about HOW I publish.    Go to iTunes Type in MLM for podcasts Notice how many new podcasts are showing up   … Those are my students, baby!    NETWORK MARKETING SECRETS SEXY OFFER   You guys are gonna get a taste test of that and WHY it's been working for FREE when you guys get the book through my link.    You're also gonna get a discount ticket to my next even. There's two events that we have coming up… One of them is called Hack MLM Live.    It's the https://themlmfunnel.com/waitlist event that I will definitely invite you to… But that's not ready yet. It's almost like a workshop, so I'm not just gonna lecture. You have a chance to actually build a lot of the stuff at the event.    The other one I do is called OfferMind. OfferMind teaches you HOW to create sexy offers (very important for the strategy I just taught you).    It teaches you to create sexy offers, and Russell is going to keynote.    Russell Brunson will be keynoting at that event.    It's in September. You’re gonna get a discount ticket to that when you go and get this as well.    Go to themlmfunnel.com, and you will get product funnel AND recruiting funnel.    It's not the same thing as in Secret MLM Hacks, don't worry. I'm not giving away the farm.    Go to The MLM Funnel, go check this out. I'm incentivizing you to go get the book through my link.    And get freaking ClickFunnels! It's the power of a dev team in your hand for $97 a month.    When you download this funnel, it'll give you a FREE trial. I get to do all this stuff and automate so many things in my teams because of this.    THE MLM FUNNEL IS HERE!   If you didn't watch this on YouTube, I still strongly suggest that you do.    Go to secretmlmhacksradio.tv and it will forward you to the YouTube channel. I would watch this one because what I'm drawing here is very powerful.   Hopefully you guys enjoyed the episode. Go to themlmfunnel.com (which is super cool that I own that).    You’ll get a lot of training on how you can use this in your own MLM. I don't care which MLM you're in as long as you're able to go in and actually treat it like a real business.    I would love, love, love, love to be able to have you guys go grab this book and be able to help build your actual business, a real asset.    I believe MLM is so cool because when you get it to a certain point, it grows on its own. The ball grows and grows then it suddenly starts rolling down the hill… And then it just kinda takes off on its own and it explodes.    Then you have a real asset that's very powerful.   Probably the biggest question I get is: “Steve, how are you using the internet for your personal MLM today?”    To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in.    Facebook doesn't easily let you drive ads to MLM, and most MLMs won't even let you say their name on the internet, which is stupid.    Despite those and other forces, I am using the internet to grow my personal downline and sell products.    GET NETWORK MARKETING SECRETS   MLM is changing, and you're probably feeling that, right? It's why I created a little mini-course in a bundle… To show you HOW I'm doing this all today.    It's called The MLM Funnel and you can get it at themlmfunnel.com.    I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get.    He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link.    How evil of me.    When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team.    ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline.    If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now.    Again, just go to themlmfunnel.com and buy Russell Brunson's new book there, and I'll send you all those bonuses for free.  

MANY people find the reason they aren't making it has nothing to do with the opportunity they're in. The real issue they've never been able to pop out their own plan and have confidence in themselves enough to follow through (ouch - truth moment)...   I wanna teach you guys a little bit more about how I chose the next step that I needed to be focusing on…     I'm actually in Temple, Florida right now but I live in Boise, Idaho. I grew up in Denver, from the age of 5 till I left the house.    And grew up in Denver (Little Sand Colorado) and had a ton of fun growing up there. I love golf courses! I actually don't golf that much so it's kinda funny for me to say that...    But we grew up on the back nine of a public golf course and coming back to this place in Florida always reminds me of growing up.    I'm actually in this building where we’re doing a speaker training. I'm attending one… I'm not giving it.    I'm at a really interesting spot now where I just focus on trying to learn from specific experts… from their specific talent.    I don't wanna go learn from somebody who is not the absolute best at what they do.    It's not the purpose of this episode but I've ranted on here about it before…   If someone isn't rich, stop listening to them about money advice.    CUT IT OUT!   If someone isn't ripped, don't listen to them about trying to get healthy.    It's the same thing with MLM. If somebody is saying, "Hey do the X, Y and Z", and they're broke… Then don't listen to them!   It sounds like common sense but it's hard to do at first, especially if you've not been careful on who you listen to in your circle.    I'm here for that exact reason.    FOCUS ON WHAT YOU LOVE   I love speaking on stage. Those of you guys who have been to one of my events know that I LOVE speaking on stage.    And I'm not bad at it… But I wanna get better.    So I'm here learning from one of the absolute best! He's absolutely incredible. His name's Myron Golden.    I'm VERY careful on those that I chose to listen to.    Hopefully you guys enjoy the four part series we did.    The four part series was going through and creating a product funnel for your MLM - It is really powerful stuff.    That’s really is how a lot of big guys do it and that is exactly what we teach.    Hopefully you’ll take some of it seriously or just choose one method to focus on…    I don't often share the trainings on a podcast, but I thought it'd be powerful for you to see it. If you are interested, just go join Secret MLM Hacks, go to secretmlmhacks.com.    I thought I'd break it up and share with you how we sell using the internet.    The future of MLM involves the internet. I've got some really aggressive things that I wanna share with you coming up soon.    If you haven't checked out the mlmfunnel.com, just go check it out. FAIR WARNING: The video might be a little bit aggressive.    Watch what I'm doing in it though.    One of the biggest questions I get after teaching something is, "Stephen, what do I do next?" and I understand what they're asking and I get it.    When you start learning any new topic… It involves a series immersion in that topic. So while you get immersed in the topic (which is great and you should) there comes a point where you know enough of the framework to just move forward.    STEPHEN, WHAT’S THE NEXT STEP? You don't need to be immersed anymore and success is no longer based on getting another book. Or another:    Course CD   Whatever    If you don't know a lot of these things, then just immerse. Deep dive on whatever topic is you're learning.    Eventually, the highest leverage activities you can do have nothing to do with getting another book.    Slowly, what starts to happen is the next highest leverage activity. That's the way to look at it!    It's not how to become a master in X topic or whatever it might be. Ask yourself this question, “How can I have the fastest leverage? How can I gain the most leverage in my life?”    Pretty soon, you'll start to realize that getting another book, another course, another CD, whatever that is. It has nothing to do with it…    It's actually might be hindering your progress.    Once you have the baseline understand, start asking the question, “How do I get more leverage for what I'm moving towards?”    That’s gonna be a different answer than you going and getting another book.    What it starts to turn into is... It's not a fun answer... But it's freaking action!    Just do it!    I wanna give you guys a very simple thing that I use to do that personally.    HOW I FIGURE OUT WHAT TO DO NEXT   I left my job about a year and a half ago and did this stuff full time. It's been awesome!    Real quick, you start to realize that, “Oh crap, I'm the one that comes up with my own checklist everyday.”    Nobody's giving me a To-Do-List. Nobody saying, "Hey, Stephen, this is what you gotta get done today".   Nobody's looking at me and saying, “Hey, did you noticed this, this and that?”    You gotta go and look at those things yourself.    Not only do you need to go and fix this or that, or maybe have more clarity on the product… You also gotta do the normal fulfillment of the product.    No one is giving me a To-Do-List. This is where most new entrepreneurs start to struggle quite a bit.    Here’s what I do:    I ask myself, “Stephen, what would you do next?”  Then I answer it… And that's what I do!    Now you might think that's so simple.... That's the freaking point!    Too many people make it too complicated!    Q: What would you do next?    A: Do that!    It might sound like I'm being insulting but I promise I'm not.    This comes from me having now coached over 20,000 people in this stuff.    THE PROBLEM WITH TAKING THE NEXT STEP   What I find ends up happening is, after I teach the major frameworks, and after somebody learns the major basic pieces to take a move… Instead of them taking a move they start distracting themselves with more education.    Then when I say, “Go do it?!” They're like, "How?" I'm like, "Well I just told you how!"    “But Stephen, how do I do a Facebook Live?”    I'm like, "Okay, I get it, you're gonna go and download this app called Facebook, you're gonna flip your camera sideways and your gonna press Live, and then just click Go Live Now".    And they're like, "Oh, really?"    I'm not trying to be condescending… I'm saying, stop over complicating it!    No ones gonna know all the answers.    Let me be really stereotypically for a second. As if this podcast isn't controversial enough.    I hate millennial bashing. It drives me nuts. Not just because I am one, (barely)... Baby boomers who make fun of millennials yeah, your parents said the same kind of crap about you!   What I found most of the time is, millennials have a hard time with what I teach, because they start to feel a little bit of pain or discomfort, and they're like, "I don't like this", and they slowed down.    Okay, that's very stereotypical. Not saying it's always true, not everyone's like that.    The baby boomers, they typically will look at the things that I'm doing and they'll say, "Yeah, but you have to be a techy".    No, you freaking don't! I have no idea how to code! That's the stereotypical thing that I hear from baby boomers.    THE HANG UPS PEOPLE HAVE WITH WHAT TO DO NEXT    Is it okay if I'm a little bit open and raw with you?    I've done this a lot now. I've done this for years and years and years. It's been four years now. I guess it's not years and years and years… But it's still a really long time and a lot longer than most of you guys have done this on the internet.    The crowd in between the millennials and the baby boomers... The issues that I noticed they most frequently have is, they have a hard time believing that it's possible for them.    They're very freaked out by scams and they have a very hard time taking on new risk.    Now I'm speaking in some pretty major, maybe possibly offensive but truthful stereotypes…    Here's the purpose, here's why I'm saying this... And I'll never be the guy that makes fun of school. They do the best they can with what they've got.    While we're being raised, we follow a set of tracks. And these tracks are built for us, and they should be. We can’t make these huge decisions on our own.    I got a little girl who just turned four, and then we have a one year old. I'm not letting my five year old go around and make my tax decisions.   There are things that you have to learn through basic development, through these tracks. But there comes a point where the tracks end…    You suddenly realized, “I'm on my own!” This is a very crucial moment.    TAKING THE NEXT STEP ON YOUR OWN   Baby boomers, millennials, and those in between... What I've found is that those who have experience building their own tracks and having the confidence to take a step down that track.    Very few people have done that. If I can catch teenagers, right as that is starting to happen, I found that they can usually take on the models that I’m teaching more easily.    It's not to say no one else can do it… They just fight it less.    If you've never had any experience building your own tracks, the confidence of having your own idea, how can you step back and say, “What should I do next?”    Having a thought is one thing… And then having the confidence to say, “That's not a dumb thought, because it came from me!”    Then having the confidence to lay that track down and  take a step on it without anyone putting a cattle prod to your back… Many adults cannot do that.     That is what I found stops people from doing any of this stuff. Has nothing to do with, “Does it work for me?” Yeah it does.    It's not the models. It is the people's behavior once they start executing the models. That's where they have a huge issue!    It's not like, “Stephen I don't know if these four wheels that are attached to the steering wheel actually drive this car.”   Where people get messed up is not on the wheel… It's their execution of being the driver. That has been the biggest issue I've had on any kind of program, any kind of coaching I've ever done with people.    It's never, “Do these models really worked?” They worked.    JUST TAKE THE NEXT STEP   Whatever it is that you feel is the next thing to do… Just do that thing!    That is why I have gotten where I have in such a short amount of time.    Most people don't have practice making decisions and just doing it them.    There's very little REAL competition in this world because most people can't do what I'm talking about…     Now you, reading the blog, you're different.    #1 Don't expect other people to be like you… They're just not, and that's all right.    Some people just wanna go work at nine to five and then die slowly, that's okay. I'm not making fun of that. I'm just saying, that's what they really wanna do. Don't try to change them! Your role is not to baptize them in your beliefs.    That's why I try to tell everybody that rule number one is that they come to you.    MLM recruiting Product sales In any company ever   … They come to you! And the better marketer you are, the more of them will come to you.    #2 If I don't know what to do, the easiest thing to do is to make sure I understand the framework that I'm following.    Then I just ask myself, “What's the next step that I could take that will get me to cash the fastest?”    I may have ruffles some feathers with this episode but I'm just telling you from my experience having coached 20,000 people.    It's not “Does the model work?”    It's that the drive can't get over, "I've never built my own train tracks before!"    SKEPTICAL ABOUT WHAT TO DO NEXT   If you're a natural skeptic, it's really hard to behave as an entrepreneur. You already have enough ‘no ways’ going on in your head.    If you don't know what to do next, the first thing you do is you make sure that who you're following has actually DONE what you're trying to learn.    Don't just learn from people who are theorizing or did it a long time ago. Stuff changes quickly.   I only wanna learn from the horses' mouth… The person whose doing it right now.    Make sure you actually understand the framework that you're learning from that person, or that guru, or that coach, or trainer.     If you don't, STOP THERE. Just keep learning.    If you DO understand it, the next question you ask yourself is, “What should I be doing next?”    And just do it!   There was a time when I was on stage and people ask me, "Stephen, what would you do next? Okay Stephen, this is the scenario I'm in, this is the exact scenario that I'm in, what would you do?"    Someone asked me that six week ago in an event I was speaking at. There were about 400 people and they’d all paid $25,000 to be in the room.    WHAT SHOULD I DO NEXT, STEPHEN?   This lady stood up and she asks me, "Here's my scenario and I'm in a different situation here."    And I'm like, "I know, you're not". (I didn't say that but in my mind it was like, okay not really.)    Q: Do you need leads or sales?    She's like, "But I sell something a little bit different than everybody else here".    That really doesn't have much to do with it. Still a sale.    She goes, "What would you do next?"    And I flipped it on her and I said, "What would you do?"    She goes, "Well, I should go X, Y and Z".    And I was like, "Do that".    Are you following someone who's rich or is very successful in what you're trying to do?  Do you know the framework?  Are you executing the framework?    One little question at a time. What should I do next?    Put your head down and stop looking at the clock. Then when you look back up a few months later, and be like, “Snap, look how far down the road I am, that's crazy”.    That's honestly how most people play the game.    I would love to have you come to OfferMind. If you don't know what it is, go to offermind.com.    It's an event where help people learn how to craft and offer. We have a lot of MLMers that have become marketers. Direct sellers come to it because it allows them to learn how to outvalue their uplines and downlines.    Which makes you the obvious choice to join and people are trying to find who to join inside your company.    If you've never seen secretmlmhacks.com go check out the free web class as well.   HACK MLM IS YOUR NEXT STEP   Hopefully you liked the blog - Remember to leave me your comments.  Like you, I love MLM. It’s a long term asset that can pay anyone for life… As long as they build it right.  If you’ve recruited anyone EVER, you know that the recruits first 30 days are their most crucial. It sets their pace. To create the right tone for my new recruits career, I created a 30 day onboarding training that walks my new recruits through things like, how to: Set up their back office Get bonuses Set up my teams recruiting funnels Get internet traffic How to close leads  Here’s why I’m telling you this. If you want to be a fly on the wall and see how I train my new people, you’re more than welcome. My team’s program is called HACK MLM and you can check out most of it for FREE by going to hackmlm.com.  FAIR WARNING: This course if meant for my own team so if you come in and check it out, you are going to get pitched to join my team. We are marketers! This is one of the only times I’m going to get forward about my MLM.  SIDE NOTE: This is mostly because my Facebook Messenger is littered with people asking what MLM I’m in… So I’m going to bite a little bit. Just to be clear, this is NOT a pitch-fest. If you don’t want to be pitched, that’s fine! Just don’t check it out. Just keep enjoying the blog.  But if you want to see how I’m:   Onboarding new people Training my recruits Walking them through their first 30 days Setting the pace and tone Just go to hackmlm.com.   

What's going on guys. Hey, this is Coulton Woods and welcome to another episode of learning from the experts. And today I actually want to go over the worst haircut experience of my entire life. So here's the deal. I know how frustrating it is to waste countless hours sifting through, wanna-be experts who never actually help you in the end. Then to learn years later that there was a real expert who could have helped you a hundred times faster than learning it on your own. I have created this podcast to save you time and money while taking you on a journey with me as I learn from real experts who can actually help you grow your business. My name is Coulton Woods and you're listening to learning from the experts. Hey guys. So, I actually just got my hair cut on Monday and it was the worst experience ever, but then I actually had a pretty good profound lesson from it at the same time. Which obviously you can always make something into a good lesson, right? There's never failure, only learning experiences, you know, which that was definitely a learning experience for me. So, I went and got my haircut. Now normally I go to the same person every time because I found this lady that is really good at doing haircuts. She's been doing it for like 15 years or something. She knows my style. She knows what I like. So every time I go in there, she knows exactly what to do and she doesn't even have to ask me, you know, she just gets it done, which I love. Like I roll in there, she shoots the breeze with me and we just kind of, yeah, talk while she cuts my hair. So lately though, I haven't been in town and it's just been crazy. So I haven't really scheduled a time to actually go in and see her. Well, I can look on the app and see if she's actually working. So the Times that I have been able to go, she wasn't there. So I'm like, crap, I don't want to go because I don't want to go to somebody else. You know, I don't want to have a bad experience. Finally on Monday, I was like, whatever, I just need to go get a haircut so I don't care who it is, I'm just going to go in. The first mistake, well I guess it wasn't quite a mistake, but my thought was I looked at the app, there's two people available, right? One of them had their picture and the other didn't. So I’m thinking. Okay. The one that has their pictures probably been there longer because she has a picture on there. So I'm going to trust that one and go with my instinct, you know, so I book it and she was available earlier anyway, so it worked out. I get there, I show up, she takes me back, sits me in the chair and she's like, so why'd you pick me today? And I'm like, oh, that's a really awkward question. Um, well I actually picked you because I looked on the app and you were the only one that had a picture on there, so I figured you'd been here longer. Then she proceeds laugh at me and tell me that she's the newest employee there and that she's only been doing hair for two years and like, well there goes your theory. Yeah, that was a bad start. And I'm like, you realize you're just telling me that I was wrong and that you are the newest one here when I was hoping to get the person with the most experience and you have the least experience, so now I really don't have any faith in you. Good job. She's just not thinking on that one. Anyway, we'll get going. And she proceeds to, before we even started, she proceeds to sell me on this package of this haircut that is the same price as the package below it. But since they're having a deal on it, it's the same price as the one below it. And I totally got to get it because it's totally worth it. And I'm like, what even is it? Oh well it's this, this and this. It's totally worth it. You totally got to do it. Like, yeah, you just got to do it. And I'm like, ah, I don't know if I really care. No, let me tell you it's totally worth it. And I'm like, Nah, I don't know. Like I just want a haircut. I kind of got a time constraint cause I'd like to get back to work and doing some stuff. Right. No. So she continues to sell it, trying to sell me on this and why I need to get it. And then she's like, oh, don't be checking your time with me. Like you're getting your haircut. Time does not matter. And I'm like, ah, well I kinda need to hurry up, you know, like 20 minutes ish, like that'd be awesome. She's like, Oh yeah, we'll have it done in 20 minutes, no problem. And I'm like, okay, whatever. And then she kept trying to sell me on the same freaking package. So finally, I'm like, okay, let's do it. I don't care. Just do it, I'm done. I don't want to sit here and try to tell, you know, like 50 times and still not get a no out of it. Like, come on. Anyway, so finally I'd just tell her whatever, let's just go. I'd rather just start getting my hair cut than sitting here trying to barter with you about it. So, she starts to look at my hair and she kind of does this, like, I had a hat on, so my hair was really bad. It was, it didn't look good, you know, it was just like a swirl. I don't know. Anyway, she looks at my hair and she's like, what is this? And she’s like is pointing at my hair and putting her fingers through and it's like curling over, you know, kind of weird. And she's like, what is this? Uh, I had my hat on, so it probably just messed my hair up. No, this is too long. Well, yeah, that's where I'm here to get a haircut. No, we need to go much shorter than this. Much shorter than you were saying. And I was like, uh, I dunno. No, trust me. Like it needs to go much shorter. Hopefully you're okay with that. We'll go ahead and do it. I'm like, are you freaking kidding me right now? Like I just told you what I wanted on my haircut, and then you're telling me that I'm wrong and that I you shouldn't do that and that you're going to do whatever the heck you want to do anyway. No, it doesn't work that way. And I'm like, ah, no. But honestly, I used to have my hair a lot shorter anyway, so I was like, Eh, maybe she'll do something cool. I don't care. Anyway, so she proceeds to cut my hair and like she's rough about it too. Like she's talking to me and cutting it, like not even looking at it at all and it's kind of making me a little worried, you know, because she's just going at it and pushing my head over, it was really bad. It was weird. And she just keeps going. Whatever. And then she tells you or she gets me to do that package, right? So I'm like, whatever, do it, go for it. And then, as she's like rubbing my head to, oh, it was horrible. They massage the shampoo and your scalp or whatever. Oh man, that sounds kind of funny. Sounds a little weird now that I say. Anyway. She's using her nails and digging in my head. I'm like, oh that does not feel good. And then she's proceeding to tell me how great of a Salesman she is because she knows how to talk about products and stuff. And I'm like, trust me, you are nothing near a good salesman. You are the antithesis of a salesman. You are what give salespeople a bad rap. Seriously. Anyway. She's doing her thing. What was really crazy though is at the end, she decided to rub some beard oil in my beard for me. She's like, you gotta try this beard oil is the best beard oil ever. Check this out. And I was like, okay, that's cool. I really don't care. And she puts it in her palm and puts her hands together and then proceeds the smear it all over my face and just goes at it and back and forth. It was really weird and really awkward at the same time cause I'm sitting there and her hand is just all over my face. Like, what the heck are you doing right now? Are you trying to feel my face up? This is really weird right now. I'm like, why didn't you just give it to me and let me put it on. It was like the absolute worst hair cut ever. And at the end of it she put product in my hair and smeared it all around and tells me why my product that I told her I have is really bad or not the best when the other hair cut lady just sold me on that one because I asked her what would be good with my hair and she gave me a few options and she's like, you need this and this kind of mixture with your hair because of this. And I was like, okay, I really like that. That feels good. That's a great one to go with. And then this lady is telling me that it's a really bad product, and why would you use that product and that this product is so much better. And she puts it in my hair and tells me why it's so much better. And then after she puts it in, I can see hairs that are way longer than the rest of the hairs next to it on the side of my head. I mean very easy to see that those were not cut. Like they were cut a little bit, but not completely. And I'm like, wow, she really doesn't see that right now. I can see it and I'm looking in the mirror that's a few feet away from me and she's not even a foot away. Like, how do you not see that. And then there's another spot on the other side of my head. It was the worst haircut I've ever had. Seriously. She would put everything down that I was using or doing. Everything about my hair was bad and that she made it so much better. Yet it was not even cut all the way. I was really not happy. I totally got on Instagram and ranted about it for awhile. Maybe I'll add those audio files to the end of this. That'd be kind of funny. I'll have to see if I can pull them in. That'd be hilarious. It was just such a bad experience. Afterwards I got thinking about it and I'm like, you know what's funny is I told her exactly what I wanted and then she proceeded to give me what she thought I needed, not what I wanted. I was thinking about that afterwards. How many times have I done that in business where I've given people what I thought they needed when in reality they wanted something else? And so I'm not actually giving them what they want. What kind of experience do you think they're having when I'm giving them what I think they need, when in reality I should be giving them what they want instead? Ryan Levesque wrote a book called ASK. It's amazing actually, and it totally, if you do any kind of surveys in your business already about trying to figure out what your customers want or how you can better help them, which I see so many people doing it so wrong is it's an industry norm to do it the wrong way, which is really sad. He wrote a book, he's like the authoritative person on how to get the things that your customers actually want out of them and to make, to be able to make that product for them that fulfills their need or their want. If you do any kind of that stuff, I would totally recommend the book called ASK by Ryan Levesque. So, stop giving people what you think they need, figure out what they actually want and give it to them. It's that simple. Like on the Secret MLM Hacks business that we run and Steve Larson built. He literally sold that before it was even published. Like, before he was even done. I mean, it's a whole member's area with five modules and a bunch of other stuff in there. There wasn't even module one done when he sold that. And we literally were asking people what they wanted next and giving it to them. And that was the product. It blows people's minds when they hear that. We actually made a ton of money on the launch of that and we didn't even have it done and we were still just fulfilling on things. We had an idea of kind of where it was going and what we're doing, but there were some things that we thought they needed that we were wrong. Instead we adapted it to what they wanted instead of what we thought they needed or what we thought they needed. And so we adapted it to give them what they wanted, but also  in the way that it happened so that they could actually benefit from it. You know? Oh Man. Anyway, stop giving people what you think they need and give them what they want because people buy what they want. It's just that plain and simple. Anyway, thank you so much for being on here guys. Hope you enjoyed that. And yeah, let me know if you got any questions or comments on this. I always like hearing your guys’ feedback too. We'll see y'all later. Are you looking to jumpstart your business by learning or getting help from the real experts? Go to LearningFromTheExperts.com to find preapproved experts that I've handpicked for you. Please don't forget to let me know how I'm doing by subscribing, rating, and leaving feedback.  

Welcome to the final part in this four-part series all about creating MLM product funnels.    This is a question that I get asked frequently and it is something that is completely... "Is this even possible?!"    Yes, yes it is.    Now this is the most advanced of the three strategies.    The first one was teaching you the assets that you need to create in order to do the other three.    This is PART FOUR - The third strategy. It's not all-encompassing. It's not like these are the only selling strategies out there.    But I look to see what the HIGHEST leverage activities are that I can dive into.    What are the things that I can do and create?  Or what are the systems I can build?    … That I only have to build ONCE and they just keep working.    I'm excited for you guys to see this episode. This one is called the Self-Liquidating Offer and I've talked about that in the past.    THIS is different than the previous episodes.    Take out a piece of paper. This is the MOST advanced strategy.    SELF LIQUIDATING OFFER STRATEGY   If someone's like, "I'm not techie"...    I AN NOT A CODER EITHER.    You can pull this stuff off in ClickFunnels.    Please take out a piece of paper, take notes on this stuff and see how us internet marketers are treating MLM.    I love MLM. It's awesome. It's something am actively doing.    But I don't play it the way that most of you been taught to do it.    Most of us internet marketers don't and we're like, “Nope, I will stay behind my computer” and that's totally cool. So how do we auto build?    Let's talk about how to auto sell.    You can go to makeaffiliatesgreatagain.com and see all that live action - makeaffiliatesgreatagain.com.    If you wait two or three weeks you can go to the MLMfunnel.com and see all that live action again. Right now it's only a bridge page, not a bridge funnel.    If you guys go ofasignup.com that's the one I built in three hours in a hotel room and it's done $115,000 in four months. And I haven't touched it since building it in a hotel room!    They’re powerful things and I want you to know why it's such a big deal.    These little tiny asset funnels, where you gonna go add more VALUE to the marketplace. You can do that WITHOUT having an ad with your MLM products in it which your MLM and Facebook doesn't like.    You can do this without any of that!    And that's why I do it! It's still an automated way to bring people in and talk to them and close them.    I am very hands-off, my role is not to be the convincer. My role is to be a system builder.    ADVANCED SELF LIQUIDATING OFFER STRATEGY   This is definitely a little bit more advanced. But I think you should know it because this is how most big MLMers made money before they were big.    You hear what I just said? This is how most big MLMs made money before they were big.    There's a concept called the VALUE LADDER.    Whoever can spend the most money to acquire customer wins.    That's a huge statement. And it's true for every industry and every business... But what are the costs?    MLM teaches you the first cost you have is your TIME and that's what they want you to go spend one-off time.    You’re gonna tell the pitch to people personally... And NEVER get the time back whether or not they say YES or NO.    I HATE that kind of cost. That drives me nuts.    There's duplicatable time, which is the one that I really wanna get into.   And then there's MONEY. Understand you're going to spend ONE of these three.    There's your money and then there's other people's money… I guess that's the fourth cost.    I want my customers to fuel my recruiting and selling activities.    The first cost is not an option for me. I am NOT gonna spend my one-off time to recruit. I'd rather tweak the system.    I will spend duplicatable time.   On the other side, I don't really wanna spend my money on ads. I'm totally cool with spending other people's money on ads.    At the beginning, I may not have money and I may not have the ability to. I am not telling you to go take out a loan. I am also against that.    GET DUPLICATABLE TIME BY PUBLISHING    That's why I tell you to publish so much.    Because I do it ONE time and it spreads ALL over the internet. And with time, all of my content continues to rise.    Even if you're bad your content still gets more and more eyeballs. That's very duplicatable time.    Then what do I do at the end of my podcast episodes or in my Facebook group where I have a lot of relationships with them?    Whatever it is, it's a following and you have a relationship with them. You have a list and the relationship you have with the list determines the value of the list.    I want there to be a relationship because eventually, I'm gonna tell them to go buy something.    Some of them might get pissed off if the first thing I tell them to go buy is an MLM thing. Just straight up being honest.    You all know that, you've all seen it, we've all experienced it before in our life.    I don't wanna just go cash out on a following and send them over to MLM. Then we're done. I want there to be one thing in between that.    THE CONCEPT OF AN SLO    This is the concept of what we call the SLO. The Self-Liquidating Offer.    Self-Liquidating Offer. This is how you spend other people's money, meaning your customers.    I am not gonna get a loan, I am going to spend customers money.    CC = Customers Cash.    In order to do that, I need to collect some customer cash.    What I gotta do is EXACTLY the process I was just talking about!    The SECOND thing we spoke about was the bridge page funnel. That lets me nurture the leads.    Let's say I’m selling glue and I have an audience that loves glue. THEN I might send them straight over there to that…    But if they're not… They might need some warming up.   They might want the FREE TRIAL/SAMPLE.   What I do then is, I go create a PRODUCT.    My DREAM CUSTOMER already has a bunch of problems going on in their lives.    I don't need to create a problem.    I wanna ask my WHO, “Hey, what are the problems you're experiencing?”    I'm going to create a follow-up problem offer.    This is such a keystone to so much in the MLM space…    Which is why it's in the Secret MLM Hacks workbook. It's one of the major focuses of that.    Your dream customer is gonna say, "Hey, I have this problem, this problem, this problem."   And I'm like, “Cool, I have this solution, this solution, this solution, this solution.”    WHO is it that I wish was buying my MLM product?    I am gonna sell something else, not the product. I’m gonna sell something of my own…    CREATE AN SLO TO BREAK EVEN ON ADS   Right in between them coming to this bridge page funnel!    This is what we call the SLO - Self-Liquidating Offer.    There is no other purpose except to break even on ad costs.    Whoever can spend the most money to acquire customer wins.    I wanna be able to spend more money than my competition to acquire a customer.    If I can spend $50 to acquire a customer and still be breaking even... And you can only spend $1, I'm going to rock your world…    Even if I have a worse product.    Even if you have a better product, and I can just spend more to make more noise, I will beat you.    ESPECIALLY ONLINE.   I pay Zuckerberg for access to his distribution - Facebook.    Or I pay access to Google's distribution.    What that's letting me do is get in front of more people than you could ever do walking around face to face or in a mall or hotel or phone meeting.    That's why I don't do those activities.    I look at it and am like, “What a waste of time. I could just go create a Self-Liquidating Offer.”    I can go solve some problems for my dream customer. Let's say it's a book. (I am not saying to go write a book.) It could be somebody else's book and you just have some up sales in the funnel.    Upsell, upsell, upsell, upsell.    Afterward, I’m gonna go send them over to this bridge page.    Q: What’s the difference between your MLM and celebrity MLMers?    IT’S EXACTLY WHAT THEY DO!     That's what I got pissed about and that’s WHAT I was talking about in the Secret MLM Hacks webinar.    There are very few major MLMers who did not learn is the power of distribution, not MLM distribution.    FIND YOUR DREAM CUSTOMER WITH A SELF LIQUIDATING OFFER    What list is your dream who already part of?    Major MLMers create a live event, a course or a book...    WATCH what I’m doing and copy it.    DON’T copy my stuff but do what I’m doing.    Then what they do is drive traffic to THEIR THING. Then Facebook and the MLM is cool with you driving traffic to it.    It has nothing to do with your MLM. It doesn't pitch your MLM.     I've got a podcast on here and all this stuff in here and people are buying it.    When they buy it, what do I do with the cash?    I don't take it as profit, I dump it back into ads.    Because everyone who's buying the book, the course, the live event… After a while, I’m gonna start pitching them into my actual MLM.    All I do when I recruit somebody is give them the same system.    Super, super powerful when you learn it that way.    This is what we call the Self-Liquidating Offer.    It self-liquidates. It's not for profit. I put $1,000 in on ads in a week and I get $1,100.   I don't take a hundred bucks as profit and that's a winner.    Breaking even is a million dollar scenario.    Q: What did that let me do?    A: That now lets me take all this cash and dump it back into ads again.    Fuels the machine, get new eyeballs and blood and I now have systems auto pitching my MLM products.    I don't have systems auto recruiting them into my downline.    Now I don't care if you join my downline.    THE REASON I USE SELF LIQUIDATING OFFERS…   The reason I auto recruit so much is because I have a podcast talking about MLM. There's a lot of authority that comes with publishing.     I dare you to iTunes, go to podcasts and type in the term MLM. About half of the top 50 podcasts are students from this program.    We are changing what people are consuming in this industry.    It's changing the industry.    I could not infect this industry from the top down. They didn't understand this stuff. So I was like, “Why don't I got to work with those from the bottom up.”    And it's worked.    I've been auto for two years now. The first version of this product was four years ago.    That's why this stuff's so good. You're not the first to go through it. It's been here for a long time getting the word out.    That's really what you need to focus on.    We put $1 in our ads for Secret MLM Hacks. And we'll get, anywhere from $4 to $6 back out.   And if you’re like, “Stephen, I’m not ready to go create this big massive product and all that stuff.” That's fine.    HOW TO SPEND OTHER PEOPLES MONEY   Do number one of the three. All we're doing is we're creating a Value Ladder.    There's a book coming soon for what we're talking about here for the same reason.    I've got a book Then there's a course A live event   I am literally drawing the Value Ladder.    It doesn't talk at all about the MLM I'm in at all. It has no pitch.    I wanna just change the industry.    If you wanna go do that in your MLM, GREAT. Stay there because I'm not in the business of getting people who need it.    I wanna them to WANT it.    That's what I’m trying to help you build here as well.    Let's say you're publishing and you still have a podcast or whatever.    You publish and you publish and you publish and you publish.    You got all these episodes coming out. And you're like, “Hey audience, I got a cool book.” What do you think happens when people read a book?    They're gonna be like, "Oh man this is so cool. I've been looking for this type of teaching for years. Thanks this is the best MLM Marketing Training on the market.”   No one else is teaching this because no one else knows it.    FOCUS ON DUPLICATABLE TIME   LET’S GET REAL: MLM is a commission based sales job.    The faster I can get leads in and qualify them and treat them like real people and solve real problems for them…     They buy from me. It's great. And there are people who are like, "Steven convince me why I need to buy this from you."    I get people on Facebook who will reach out to me saying, "convince me why I need to buy from you."    I'm like, “No, you're not my dream customer if I have to convince you, post-purchase I'm gonna have to also convince you to use it, convince you to go talk to people, convince you to start building a system.”    The way I bring somebody into my MLM vastly determines what they do afterward.    I don't recruit people who are needy. I don't sell a product to people who are like, "Convince me, convince me, convince me." Absolutely not.    I AM NOT the funnel.    The funnel is the funnel.    If the funnel didn't get you and you have to reach out and ask me, "Well, what about X, Y and Z?"   I just change the funnel.    I'm not there to pull people in. You see what I'm saying?    That's the power of the stuff I'm talking about here.    I also get to spend ad dollars to get my stuff in front of more eyeballs.    Right now, we are spending more money on ads than most MLM as a whole.    Watch me. Watch closely what we're doing.    On the back, we’re saying, “Hey, if you want to, you can join my thing.”    That's the pitch and that's it.   If they don't see it, I’m not begging them.    WHAT IS A SELF LIQUIDATING OFFER FOR?    Now I can spend cash. I can talk faster and to more people.    Secret MLM Hacks Radio gets 1,000 downloads a day. Do you know how long some of those episodes are?    I don’t have enough time in the day to talk to that many people. But I'm coaching and educating and giving away a tone of free information.    On the back of those, the right people who are looking for it… People who are ready for this new opportunity… They reach out and I’m like, “Hey, there you go.”    I know some of you guys put your phone number in for me to call you… I’m not gonna call you.    What you can do is reach out to our Facebook and we will give you a link. You can go through the process and I encourage you to go through slowly... Applying to join my downline.    It's the same thing I hand those who come in.   The biggest issue in MLM is LEADS.    People don't know how to get leads and it's the easiest thing to solve with the smallest amount of marketing knowledge. So I solved it.    I was the lead funnel builder over at ClickFunnels for two freaking years. I’m pretty good at building funnels.    I build the funnels hand off those same pro built funnels to our downline, and that's what am teaching you to do.    A lot of people give this program to their downline. I am fine with that.    I’m infecting MLM.    I love MLM but am sick of the way it's been done and you all know what am talking about.    SELF LIQUIDATING OFFERS AND MLM   When I talk about supplement funnels… They are crazy similar to recruiting funnels. Because all I'm doing is creating a recruiting offer and then a mini course.    The only difference is there's an application process.   I would love a few more reviews on Secret MLM Hacks Radio. If you go to SMHreview.com that's Secret MLM Hacks review SMHreview.com. I would love it… Even if it's bad, just give me an honest review.    What we're doing here is a huge deal. It flips the entire MLM model.    Don't take the person out of this game… I am not doing this so that I never have to talk to anybody.    Of course, I still talk. I publish like crazy with tonnes of content all over the place.    Don't take the human out of the machine.    What it's doing is using actual marketing principles that every other company on the internet uses…   And I just put it in front of MLM.    Get rich, do good.    LEARN HOW TO BUILD AN SLO   I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.    There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.    Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.    Again that’s secretmlmhacks.com.   

I'm very, very stoked that you're here by the way. If you have not seen part ONE of this four-part series, this is number TWO. Go back and watch it! These four parts build on each other. I would watch it in the order that I've presented them. Welcome to PART TWO, today we're going to talk about what's called a BRIDGE PAGE. The bridge page is one of the secret weapons of MLM'ers and internet marketers… This is how we really play the game online. I'm not going to say much more because I want you to go straight into the lesson. DISCLAIMER: I am not your MLM. I don't know all your full scenarios. I was hunting for an MLM that would allow me to do this. It's not hard to find them. THIS is is not crazy. I don't know if you have ever heard the term white hat, gray hat, black hat. Black hat is like illegal, terrible if you get caught there's consequences. White hat is following the rules to a T. This is not like even gray, okay? I don't want to go in the gray hat or the black. I only do the white, okay? Personally, I don't know how you will use this information. If you want help pulling this kind of stuff off, that's what the program Secret MLM Hacks is about. Go get the program at secretmlmhacks.com. THIS is how the big MLM'ers actually play the game. I don't want to say big MLM'ers... I should say this is how WE from the internet marketing world... When we see MLM we're like, "I'm just gonna make this really easy thing that just auto sells my stuff". I'm very stoked for you guys to see how we're pulling this off. Again this is PART TWO of four. WELCOME TO BRIDGE PAGE TRAINING There are some realities here that we have to deal with: In MLM, I have no control over the checkout cart. I can't go in and add in testimonials to my own checkout cart. Even if your MLM has given you a duplicated website, you still can't change the order page. It's duplicated and controlled by them. I can't change the checkout page. I'm gonna put it in RED because you can't really touch it. It's your MLM's order page. On this side we've got Facebook. Facebook hates MLM. They don't hate it... They just don't want it to become an MLM platform, so you can't put ads for MLM. I don't, but we still have people auto-joining us every single day... So how do we do it? I'm gonna do this from the product sales standpoint. There's three different methods behind this. There are three different ways to create a product funnel... Think about those skill levels. This is one of the easiest ways for you to sell a product with very little skill. But it also is duplicatable time. There's more LEVERAGE. That's why I love it so much. Let's think about it from this standpoint first of all... Q: What is a funnel? A: A funnel is not PAGES... That's a method of delivery. ClickFunnels HELPS you build a funnel but funnels existed before ClickFunnels did! Funnels existed before the internet did. If you've sold anything EVER, you had a funnel. A FUNNEL is just the process that leads to the sale... And there are two parts to it. Sales message Offer ... That's it! It's the reason why funnels existed before the internet. The first person who ever traded and bartered a sheep for a plot of land... That was a funnel. All you've got to do is build a little sales message and this is the freaking easiest script on planet earth to use to do that. And then an offer which is wicked easy for you guys to do. Hopefully, this is very eye opening on how to do it for your products and it's really easy to outperform everybody else. There are three kinds of time, only spend one of those kinds.  We don't just want to be a Prius... We want to be the drag car. Time = Wealth The speed of the money coming in is what rich really is. Rich is how much money you have. Wealth is how long you can live without working. I don't control: The checkout page Anything on Facebook What I am going to go do is... I'm gonna create my own offer and my own funnel. So what that means is, first of all, I'm gonna build a page and this is TYPE ONE. It's a single page. I have done this before when promoting things that I don't own the cart for. And I really couldn't do much on Facebook or other ads platforms. We've done OVER six figures in four or five months on ONE page. When people are like "I can't sell this on the internet", yeah you can. Do what I'm showing you right here. I need a sales message and I need an offer. First, let's talk about the sales message. The way I do this when I can't control the cart is... I'm still gonna talk about the product. I'm just gonna take a little video... The last time I did this it took me three hours in a hotel room while I was traveling. I took my phone out, I was like "What's going on everyone. Hey it's Steve Larsen. I've got something really cool for you if you guys are on this page right now. There is a product that has really changed my life back when [origin story, origin story, origin story]. So you can see that I'm really syked about this product here so what it is..." Let's say it's super glue... "So what I have here is this super cool super glue. And it's something that I do get a little commission for and I'd love for you to go buy it. But I also know that some of you guys you're going to have questions about this when you buy it. The company is an amazing company but some of the questions... They may not have the answers for you on those things. So what I've done is I've created a few things. After you buy it, there are these follow-up problems/questions that you guys have had about how to use the super glue. Some of you even wondered what's the best surfaces to put it on? Is there a temperature that it works best at? How long do I need to wait for it to cure before I can use the item? What I decided to go to was... We brought in the guy that actually creates this stuff. The formulator of the super glue. I interviewed him for an hour. Who knew you could do that for an hour about super glue? We have that crazy cool interview for you and it's gonna teach you the best ways to go do this. It's gonna teach you the best temperatures and surfaces it will work on. If you guys go get it through my link, which I'll tell you how to do, just click the button below. First of all you're gonna go get this really cool interview with the formulator..." HINT HINT: You guys getting ideas? Then  I go to the next major follow up problem that's very valuable if I was to solve it. "I know some of you guys are also wanting to have like two of these, so we're actually gonna give you guys a free one as well." Let's say my MLM sends you out two of these. What I would do is I would say "When you buy one I will send you out a second for free" so there's no change in fulfillment. We used to do that with some of our E-com funnels where they would have a bundle of three. They came to Russell and I to be like "Hey we've got a bundle of three things". And we're like, "No you don't. You have one and you're giving away two for free now". They'd buy one for $25 bucks and we'd give them two away so it was buy one get two free. That's way sexier than get 3 for $25. That one simple tweak in the headline actually made an offer out of it. Or let's say that your MLM sells its product for $150 but if you go buy through your affiliate link then it's $120. I can give you guys a little bit of a discount here. I'll give you guys $30 off. You're just creating an offer around the assets that MLM is allowing you. I'm trying to think about what else you can do around super glue... I've never done an offer around super glue... We created this really cool PDF of safety instructions. We're actually gonna send you guys a pair of gloves that the super glue can't actually fit with. It's a PDF of safety instructions and how to use it. BUT  we're gonna send you this pair of gloves as well I make sure that the things I'm giving away in my bonus are pretty much pure digital and just different formats of it. Q: Why would I do that? A: How much money does it cost for me to fulfill on a video interview? Nothing! It's a freaking email with access to it. How much does it cost for me to fulfill on the $30 off that my MLM was already gonna give away anyway? A: NOTHING! But it makes it, it turns it into an offer. The PDF with the instructions? Nothing! I could make an audiobook by ripping the audio from the video and now I have an audiobook. I could take this and transcribe it and now it's its own PDF. So now I have: An Ebook A pdf with instructions on how to use it An audio book The video version of it Also, I have the $30  off (which is always gonna be there.) All I do is think about my MLM's product, list out tons of the problems or follow up questions people have about using the thing they bought from me and how to have greater success with it. It gets really easy when you think about it like this. What I do in the video, the sales message, the video script is really easy. All I do is tell my origin story... How did I originally start using this product myself? There's a story behind it. You're not buying it because there was a discount... Why are you really buying it? Follow the script on page 114 or 117 in Expert Secrets. It will walk you through the epiphany bridge script. It's literally eight questions. Just answer the questions! Then you say "So if it's all right, I just want to share with you guys something cool because I believe in this product. Just click the link below. But I want to tell you what you'll get from me..." I just list out the things in the offer. That's it. And the button is just my distributor link. It's my personal store link that's gonna take them over there. That's like one of the easiest methods to doing this whole thing EVER. I've done A LOT of cash just on this one thing. Hopefully, you guys have seen how simple this really is. But no one thinks about it this way! They're like "How do I say the next phrase to trick somebody into my downline or buy my product?" Man that's garbage, that's hot steamy garbage and it's terrible. That's like trickery. That's like that nasty feeling that you get when you've sold somebody and you realize "I think they just did it because they wanted me to go away". What you can do instead is just add more value to the marketplace. Keep it simple. I don't know a lot about the MLM product that I sell. It's a supplement. I'm not a scientist at it. What I can do, is I can go interview those people in my MLM who are and turn it into an interview series. Maybe I interview three of them... Then I rip the audio with the free software all over the internet. Now I have an audiobook. Then I can transcribe it for a dollar a minute at Rev or at temi.com is 10 cents a minute. Then I have an ebook! I just added value to the marketplace on how to get accelerated success with the product. I'll put testimonials... Where do you think I get the testimonials from? From the corporate website the ones that they've deemed worthy. I just screenshot them. I'm just, put them on this page. I go get a custom URL so it's like the MLMproduct.com so when they go to that, it's my page. But when they click the button it just takes them over to my distributor link. Then all I do to fulfill on it is I just tell them in this video. There are two other parts to this you have to do to really pull this off. The first thing I do is tell them how to go buy. There's some really cool case studies out there about people who just got tired. The conversions on their order pages were not good enough. What they did is, they just recorded themselves buying their own product with a fake credit card. And then they did nothing else... Then put that video on the order page and their conversions would double. Walk people through how to buy from you. We all think it's obvious... Its not. Most MLM corporate websites are hot garbage and are terrible and they are not built for conversion. Walk people through how to buy from you. I'd have a section in here that's like "Hey in order to buy the super glue and get all the bonuses below all you're gonna do is step one, click the button. Step two, buy the thing. Step there, I will send the bonuses out to you we send out. We grab the list of those who purchased through my link and we send out those bonuses every Friday. If you have any questions just reach out to us right here." Just walk some really seamlessly through how to do this. The second part is the way you fulfill this. It's really easy to see who's buying from you. And most MLM's that I've ever seen or heard of they give you some of the contact info form those that are buying from you. I just take the list, we do this in affiliate marketing, I just take the list of those who bought and then you can just send them your bonuses. Let's say you put it in a members area in ClickFunnls... "Hey here's the login to the member's area with all that cool stuff I saw that you purchased, thank you so much. Here's all the stuff that we promised. By the way, consider getting on SmartShip." Anyways, I'm just brain dumping on you so you guys. The reason why I wanted to go through that real quick is that this concept of creating a sales message, which is just your story on how you started using it and the successes you've had because of it... That concept right there, and then the offer creating... That follow up problem offer... It's used in the next two. So that's number one: A bridge page. I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM. If you want to do the same for yourself, head over to secretmlmhacks.com. Again that’s secretmlmhacks.com.

We have a very special four-part series that we're doing here...   And this is gonna be part ONE. It's gonna be dripped out over the episodes here.   VERY stoked for you guys to be here.   We're gonna dive into MLM product funnels.   One of the biggest questions I get asked is, "Stephen, you focus quite a bit on the recruiting side. Why don't you talk more about the product sales side?"   And the reason is that I've found is that if somebody is able to recruit, the same principles apply and they are transferable over to selling the product itself.   If I can get someone to be auto recruiting, selling the product, it's the same principle. It's very, very easy to go do it.   If they can only sell the product, though, a lot of times it's harder for them. I don't know why it seems that way. Maybe it's not true, but it seems that way.   If I can get them to recruit, the product side's pretty easy.   I wanted to do a four-part series teaching you guys how I do my MLM product funnels and how I would design that for yours.   How to design these MLM product funnels so that you can auto sell.   It's the same model I've used in other industries, as well, and it's the reason it's so powerful.   MLM PRODUCT FUNNELS   If you’re in Secret MLM Hacks, you saw me go into this a little bit. And it's one of the benefits of being in the Secret MLM Hacks program.   When I start seeing that there's a spot-check training needed, I wanna dive into that.   I'll create the program. Then, I step back to see what are they not understanding.   Okay, cool, let's go make training specifically on that. I decided to take this one piece out of it and say BOOM, here it is, because it makes me really, really sad... MAD that this is not mainstream.   And a lot of times people are super afraid of doing this.   I know why, and I'm gonna talk about it right during this very first session.   It's because they're afraid of Facebook and saying things like MLM or their product name or they can't say the name of their product online. That's fine.   I'm not saying to break that rule.   Or they're like, "Hey, I'm not allowed to drive traffic to my distributor checkout page." Then don't.   What I'm about to share with you and teach you is such a big deal.   Take the environment as it is. Accept it, and then, do something about it.   But most of the time, people were like, "I won't do it because I can't do x, y, z, online."   Then find another way!   That's what this series is about. It's four parts and this is part ONE of the series.   We're gonna go dive into a little bit about the environment scenario.   The reality that MLM's in, in regards to the Internet, and does it work, can it work, will it work, why will it work if it does?   I want you to see a lot of the realities that are in there.   MLM PRODUCT FUNNELS DISCLAIMER!   Full disclaimer, full disclosure with this, I'm NOT a lawyer. I'm not a legal person. I'm not your MLM.   Hopefully, everyone feels disclaimed.   This is a  15-minute lesson that will really help you understand some of the scenarios and environments that we're really in and how I don't try to break the rules or be sneaky.   I just accept it and do something about it.   I think it's gonna be powerful for you to take notes on this.   There was a guy on the show a while ago. What was cool was that he's like, "Yeah, I took those "principles you were talking about," and he's like, "I took my team volume from $8,000 dollars a month "to $130,000 a month," or something like that.   I was like holy crap, I thought you doubled. You went from $8,000 to like $130,000 in team volume and it was only three or four months using these types of principles.   It's really powerful.   If you guys wanna learn how to do this stuff for real, full time, all out, go get the program at secretmlmhacks.com.   This should give you a taste, as well. So you can see what it will be about.   I'm gonna share with you guys the secrets on how, honestly, us Internet marketers play the MLM game.   I love MLM, obviously; otherwise, I would not have created this.   But we don't play it, probably, the way you've been taught.   TRADITIONAL MLM PRODUCT FUNNELS   How is it that traditional MLM teaches you to sell supplements?   If you're like, "Hey, Stephen, I still wanna talk to friends and family." That's fine, what I'm teaching you how to do here is not talk to them if you don't want to.   Once you run out of your warm market, what do you do?   Auto recruit.   Personally, I've had five, six people join us in the last two days.   I do what we're teaching you. I have a huge issue with people on the Internet when they're like, "I'm gonna teach you how to do x, y, and z," and then, you find out they're not actually building a downline.   I don't wanna learn from them; I wanna learn from the person who's doing it. Who's in the weeds with me and just further down the road.   That's why I'm going and doing this stuff, and that's why it's been so fun.   So how do you sell supplements in the traditional method?   The traditional method of doing that is friends and family…   If it works, I'm not saying it's bad, but…     SELLING IS LIKE A DRAG RACE   Have you ever been to one of those car races, like a drag race?   I grew up in Denver, Colorado in Littleton, and there's this really cool drag race, a famous course. It's probably about 15 minutes from where I grew up. It was right on the side of this mountain.   It's super cool. What was crazy is you could see in the evening times, as these drag cars would take off, the fireball coming out of the back of these cars.   You could see the glow of it just on the highway. I mean, you could see when stuff was going down on this drag race course; it was really cool.   So let me ask you a question real quick...   Let's say I have a drag race car verse a Prius.   Who's gonna win?   It's actually a matter of time, isn't it? To answer this question, technically, they're both gonna hit the finish line.   Who's going to win is a matter of TIME.   What I'm trying to tell you here is there's nothing wrong with selling the way that MLM traditionally teaches you to sell a product.   The issue comes in with TIME.     THE ISSUE WITH SELLING IS TIME   There are three kinds of time and there are three kinds of costs.   #1 Actual money cost   #2 Time cost   #3 Repeatable time   I only focus on repeatable time activities. I only wanna spend that kind of cost.   What I go do is I build a funnel, and now, I don't have to do all the traditional ways that MLM teaches you to sell a product.   Can you sell a product like that? Yeah, and huge multimillion dollar people have gone in and they've made a lot of money that way.   How many, though? This is the other thing that I wanna share with you guys on this.   So there's speed. How fast does it take me to go and do it?   Will I actually get to the finish line? Yes, in a Prius, totally. I'm gonna get to it. But I'm gonna get dominated by the drag car.   There's one other major aspect to this…     Think about this… Let's take artists, for example (just keep with me here in just a moment while I do this).   Let's say that I take an artist… It's one of my favorite examples ever on why I do it the way I do…   HOW DO TRADITIONAL MLMS MAKE SALES?   I have NEVER gotten on the phone to sell somebody, I have never.   I did two MLMs back in my old life before I ever really got good at the Internet part of it, and I did a few of these strategies.   But I haven't done these strategies or what traditional MLM teaches in five years.   I don't do:   Home meetings Hotel meetings Phone meetings   I don't do any of that stuff.   I'm not throwing rocks at it if you choose to do it. I'm just saying, weigh the costs on this.   I only want the highest leverage activities.   Those will be the things that I get good at: High leverage activities.   Stuff that is low on my time, high on duplicatable time, and stuff that I can at least break even on my ad costs.   That's what I want, that equals the very scenario that I'm going for.   Low time on my side to create. Duplicatable time, so it's really high leverage. But then I can at least recoup on ad costs, so then I can spend more money than most MLMs do on their ads.   I'm gonna teach you guys three very simple product funnels. I use this same thing in several other industries.   This is a super easy way to create funnels, product funnels specifically, and it might shock you.   The Secret MLM Hacks course goes in and teaches a lot about recruiting and it talks about products, as well.   A lot of things we talk about for recruiting actually apply to product funnels and product sales.   Which is why I focus so heavily on recruiting first.   HOW DO ARTISTS MAKE SALES?   Let's say we have an artist...   How talented to do you have to be get paid really any kinda money as an artist? What skill level do you have to have in order to get paid as an artist?   A LOT. You gotta be a four or a five in order to really start making money. And even then, it may not be that much money.   Now, let's do nothing else, but change the vehicle.   *This* is why this is such a big, big deal. Let's change the VEHICLE.   I'm not gonna add any more skill levels.   I know a lot of you guys like, "Man, this seems like a lot." It's not that hard, it's just new. So you just keep sticking with it.   Let's say I'm going to learn how to teach people about how to be an artist on the Internet. I'm gonna sell some information about HOW online.   What skill level do I need to have at this vehicle in order to make a good amount of money? It's the exact opposite! That's why it's such a big deal.   What skill level do I have to have in order to start making money teaching people how to be an artist? Not that high.   But what kind of revenue do I have the potential to earn? It's through the freaking roof!   It's gonna take like half a lifetime for me to get good at the artist thing, and then, get paid hardly anything.   CHANGE THE SELLING VEHICLE   Or what I could do is just change my vehicle and learn how to sell.   Let's take the traditional methods that MLM teaches about how to sell a product.   We have the family and friends thing, parties, there's a lot of methods.   Let's say I'm a new MLMer. What skill level do I have to have to start making a little bit of cash in this game? I gotta:   Overcome a ton of mental barriers Learn the script Learn about the product Learn about how they can buy Here's what the form looks like If they do SmartShip or like a monthly auto-ship program versus a one-off Learn about the promotions going on Learn about some of the events that my MLM has going on   THAT’S A LOT. You gotta have a pretty good amount of skill level. And how much money do you honestly make for a while?   Let's just be completely honest about this. How much money do you actually make for a while?   There was a lady who reached out to us; she was so excited. My wife and I were in college and she was like, "Stephen, my gosh, guys, you have to come."   She was excited, she was on social media, and she goes, "Hey," so imagining that she's typing with her thumbs, "Guys, I'm so blessed to be in my MLM. We've been here for three years now, and now, we're making $50 a month. We paid for diapers through our opportunity."   I was like, $50 after three freaking years? That is a sucky vehicle. But if I change the vehicle, suddenly I flip the whole model.   This is why this is such a big deal.   THE SALES VEHICLE MATTERS   Some people don't even make anything, but they've spent all this time. They've learned how to sell, but they're in a sucky vehicle.   What I'm trying to share with you guys here is there are way better ways.   I'm gonna teach you guys, specifically, three ways to build a very, very simple product sales funnel for your MLM.   I wanna teach you guys this, 'cause it's a model that I've used in lots of other industries, as well.   AND IT WORKS!   This first one here... I can go and I can execute it and not be amazing at it.   The amount of leverage between these two strategies is ridiculous.   Remember the drag car versus the Prius? We're talking about speed.   A million dollars is a million dollars. But a million dollars you gather in a day is very different than a million dollars you gather over 50 years.   Time is what measures wealth.   I don't wanna be hooked into this vehicle. This thing that everyone teaches in MLM. It's network marketing, therefore, I have to network face-to-face.   NO YOU DON’T!   There are three different kinds of costs.   I'm not gonna spend my personal, one-off time to go sell somebody. I just refuse to do it.   I don't know how to code. What I'm teaching you here, anyone can pull it off.   This just is a very different way to think about MLM over all.   LEVERAGE MLM PRODUCT FUNNELS   Hopefully, that's making sense to you so far. What we're doing here is so different. Not just from a recruiting standpoint, but from a product sales standpoint.   There are three different methods.   Leverage, leverage, leverage. The magic word: LEVERAGE.   I don't know that much about the MLM product that I sell. What I know is:   It's awesome It helps a lot of people I get paid every time I sell it   I have not focused on the skill of understanding the science behind the product.   I don't care about what it is as long as it's ethical. As long as it's moral, as long as it truly helps people, as long as the company's awesome, I don't really care.   What I care about and what my focus and my obsessive focus is on is this piece...   HOW DOES IT SELL?   Your job is not to become a mad scientist genius over the product. That is not what sells stuff, your job is to obsess over the HOW it sells.   You don't sell things by barfing technobabble about your product over people.   That's not how this game works. That's not how sales in general works, not just MLM.   MLM SALES REALIZATION   I had a very stark, slap in the face realization with this. I was doing door-to-door sales and it was my second summer. I was selling pest control, and I loved it.   About halfway through the summer, I was the number two salesman who was a first-year.   I was doing really well, I was doing two to three sales a day. We were making more money than I've ever seen in my entire life.   About halfway through the summer, I started going and knocking in these neighborhoods. I started getting questions I had never had.   It was pest control, so they would ask questions like, "What's the chemical compound behind this?"   I don't know if I knocked on a neighborhood that was like just a group of mad scientists or whatever, but they wanted to know those kinds of things, and none of them bought.   What happened was I got distracted. Instead of studying my craft as a salesman, (you are in sales in MLM), you don't own the product, you don't own your position even, you own NOTHING.   You have no say, no rights, nothing legally, at all, in your MLM.   In one snap, they can take you out of it. I'm not saying that to freak you out, it's just a stark reality of network marketing, MLM, direct sales, whatever you call it.   What I shouldn't do is try to understand the product so deeply that I'm trying to affect it.   What I'm really trying to do is study the HOW on how it sells.   SECRET MLM HACKS MLM PRODUCT FUNNELS   That's what Secret MLM Hacks is about. Why do people buy from you? Meeting the opportunity and the product, that's what Secret MLM Hacks is about.   It's not about like, let's go be a genius. It's about what makes things sell.   How do they sell and how does the sale actually happen, and how can you automate that with that third type of time?   That's really what this is about and why I wanted to do this stuff with you.   I don't want anyone to get uncomfortable. So I'm not gonna tell you the name of my MLM still, but you can reach out to me personally.   So what happened, though, in pest control, I went and I started learning about the pest control.   I started learning the chemical compounds that killed ants. I started learning the most random stats ever.   I remember thinking, “I can't wait for the next person on the door to tell me, "But does it do this?" Because now, I know enough to barf all over 'em, all these cool science facts. Then they'll buy from me.”   And you know what's funny? We almost went bankrupt. My sales went from two to three sales a day to two to three sales a week.   I wasn't selling anymore. I was just capturing the easy lay down sales.   I started going around and knocking these poor neighborhoods, just being honest. I hope no one gets offended by when I say that. They were poorer neighborhoods and lower income housing neighborhoods.   They would pay for the first or second service, and then after that, just cancel the contract on us.   I lost over half my accounts before four months had even gone by and it was one of those powerful, but painful lessons.   WHO ARE YOU SELLING?   I wanna clearly understand the WHO. A dream who. I wanna understand the dream customer.   I don't want somebody who I have to hold their hand 24/7 inside my downline. You shouldn't either.   I'm not trying to sell somebody who needs the opportunity, "Oh, Mr. Jones across the street, he's having a rough time right now, he needs this opportunity,"   NO! I'm building a business, not a life coaching business.   The WHO that I'm trying to recruit, the WHO that I'm trying to sell my product to matters a ton. And so my funnels, both for the product and recruiting.   They don't just sell, they also filter. They are there to keep the wrong person out.   Once I know the WHO, I start studying HOW to sell them.   The MLM is gonna be the one delivering the product. My entire focus is the HOW.   How do I sell them?   I don't sell my stuff cheap, and I do that on purpose.   Can I be real with you guys for a moment here? I have your permission to be forward?   If someone can't even afford a $100 product in their life, it is a signal of the problems they have not solved in their lives.     Is that some spiciness there?   LEARN MLM PRODUCT FUNNELS   Please remember to rate and subscribe.   Hey, I know it's tough to find people to pitch after your warm market dries up, right?   That moment when you finally run out of family and friends to pitch.   I don't see many uplines teaching legitimate lead strategies today, though.   You see, after years of being a lead funnel builder online, I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.   So whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com to join the next free training.   There, you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.   You're also gonna learn the three-step system I use to auto recruit my downline of big producers without friends or family even knowing that I'm in MLM.   If you wanna do the same for yourself, head over to secretmlmhacks.com now.   Again, that's secretmlmhacks.com.  

Let’s talk about HOW to judge if you're own MLM position is performing how it should...   First of all, I'm not talking about rating the company that you've chosen to be a distributor for.   What I'm saying is...   How do you rate your MLM position?   I want to teach you a really cool model that you can use to see how you're doing in business.   One of the biggest questions I get is, “Stephen, I've built this thing and I don't know what to focus on next”.   In order to know what you need to do, you need to know where you currently are. This is a rating system that is used in real businesses.   Major businesses Multi-million dollar companies   I'm gonna teach you how to do it for your specific MLM position inside of your company.   RATE YOUR CURRENT MLM POSITION   This will help you go in and say, “Okay, here's my current place and where I am” and it'll be very obvious to you where you're weak.   I'm gonna teach you how to go through and rate your current MLM position.   This will help you create a roadmap.   I recommend that you take out a piece of paper.   This is literally how I go through and do this with my own business on a routine basis. And I know it's one of the reasons why we have such focused action inside of my company.   Because I take a moment to figure out where we are and where we're trying to go in relation to those two things.   It's very easy for me to see where we're weak. I sell my strengths, but I still need to go in and fix the weak spots, as far as the systems go and I'm gonna explain that to you moving forward.   One of the biggest things I run into inside of MLM is that people don't treat it like a business, and I know I've said that on this show.   “But Stephen, how do I treat it like a business?”   You need to know why it hasn't felt like a business and why you have not been treating it like one.   This episode will teach you the systems needed so you can treat it like a business, so that you're not the business. So that you're not treating like a hobby and so that you have something that's measurable.   You need to know if your business is actually growing and THIS will teach you that framework.   WHAT IS A BUSINESS?   When I was in college they would ask questions like, “What is a business?”.   We had to write a paper about what a business is…   At the beginning of my entrepreneurship classes there were some specific books that I was told to read.   I'd read the book and the first half of the book was great but the second half of the book was really awkward.   The reason it was so awkward is because they would say things like...   “The business has a soul” “The business wants to expand” “It's ready to grow and it's ready to breathe”   … and it got fluffy.   And I gotta tell you guys… I'm not into that type of business belief AT ALL.   I don't believe in business WOO WOO.   What I practice is measurable activities that will guide me to success.   I don't care about ART.   I'm not saying ART ART…   I love art but art by definition is sometimes hard to define…   And because it's not to define-able, it's hard to design ahead of times. There's things in this life that you have to design. There's things you have to discover.   I want to know, in business, what I can design ahead of time.   I want to know that when I do A + B I get C   This is how I KNOW what to do next in my business. It is a way to rate how you're doing in whatever business you're in.   I'm not trying to say how to rate your MLM business as a whole. What I'm saying is how to rate your performance in your MLM position in your business.   How do I rate it and how do I know what to do next?   WHAT TO DO NEXT IN YOUR BUSINESS   THIS IS POWERFUL STUFF.   This is this is one of the coolest ways to know what to do next.   I had to do redesign what a business was in my head.   You might know this story... But one of the first funnels that I ever built was for a company that wasn't an MLM but they had a two tiered affiliate system. Sometimes they were mistaken for an MLM.   It was the first major success I ever had on my own while I was still in college. And it was for this water company. They're selling water machines and wateriners, water ionizers, Kangen Water, stuff like that.   I did all this marketing research and I did a bunch of Ask campaigns. And I found a whole bunch of people who had a lot of questions. They wanted MORE from the company.   Since they already had an existing customer base, I dropped a question out to their people. “What are you still struggling with?” and I got 157 responses.   What happened next was shocking. I spent the next week reading those. It took me three different tries to get through them because they were so intense.   The topic was intense as I asked people, “What are you guys struggling with your health? We're trying how to figure out how we can serve you guys better”.   People were saying things like, “Hey, I'm sitting here next to my spouse who's supposed to die any day. We're in the hospital and I'm responding to this. I really wish that I knew about your stuff sooner”.   I was like, “Oh, I thought we were marketing hard enough”, and I it got so heavy because some of these people were telling their life story... Which is kind of what you want in an Ask campaign.   MLM BUSINESS MARKETING   But the topic was so heavy for me and I remember sitting back and just thinking, “Oh my gosh this is intense”.   And I come back the next day and someone would be like, “Hey, I'm sitting here and I just was diagnosed with cancer. Why did you not tell us about this sooner?”   Again, I was like, “We're not marketing hard enough!”   So I went back and we started looking at the products that we're being sold in this company. I launched a funnel and designed it all out and it was a big success.   They made great money from it and it was the first big huge win that I had for a client and something interesting happened though...   This has happened THREE times now…   DAY 1: The launch happens and everyone's like, “Oh my gosh, this is so freaking cool. This is so awesome. Steven this is so much money. I can't believe how much money this is. This is amazing!”   I'd be like, “Yeah what's up?”, I'm on the phone with the CEO, “What's up? Oh, I told you it would work” and it was really validating for me at the time.   DAY 2: They called me and said, “Wow, this is a lot of sales… Oh my gosh” and I'd be like, “Yeah, what's up? I told you it's gonna be super cool! It's gonna elevate everything.”   DAY 3: They called and they'd be like, “Turn it off! Turn it off! Turn the funnel off!” and I'd be like, “Who wants less sales?” and I'd hang up.   THE DIFFERENCE BETWEEN A FUNNEL AND A BUSINESS   And I remember the first time that happened with that first water company. I was like, “You psycho, who wants less sales? You're crazy, you're insane. Who wants less sales?”   About two weeks later I just stopped answering my phone altogether. He would call in a desperate frenzy and he goes, “Stephen, turn it off!” and I was fed up.   I go, “Dude, why would you want less sales? I don't know anyone else on this planet who wants less sales.”   He goes, “Stephen, you are going to bankrupt us.”   I said, “That doesn't even make any sense. I don't get it. That doesn't make any sense. You're making more money”   And he goes, “No dude, you don't get it. You're selling so fast that you're sucking all the cash out of the business just to fulfill in the product. I can't pay my people. We have a serious cashflow issue going on. You're selling too quickly. TURN IT OFF!”   I was like, “OH MY GOSH!”   Iit was the first time in my entire life that I ever realized that there is a massive difference between a FUNNEL and a BUSINESS.   HUGE DIFFERENCE!   “Stephen, how does this relate to MLM?”   That’s a MASSIVE reason why most people don't have success in MLM. They go out and they don't realize that there's two different parts of this.   YOU DON’T OWN ANYTHING IN YOUR MLM POSITION   You're gonna go ahead and design the business that you own... And we've gone over this in the past.   You don't own anything in MLM.   The products The position you're in Those that you're getting inside your downline   I'm not saying this to freak you out... It's the truth.   At any moment, stuff can change... So what do you have control over?   You have control over a few things:   The WAY that you approach people The audience that you approach The training you give your downline   This is a lot of what Secret MLM Hacks is about. It's about how to create a message that you can go and approach the market with your dream person.   Inside of the message that you approach them with is that unique offer. That unique recruiting offer, that you developed… A self-liquidating offer.   The third thing you can control inside of your downline is the TRAINING you give them after they join you.   I didn't get a lot of training in the first time MLM I joined. You have probably been in one like that and it's frustrating.   They're like, “Just go talk to your friends and family”, I'm like, “Alright, if that's what you're supposed to do…”   The reason I'm going over this is because, first of all, you control these three things. But on top of that, I want to give you a way to rate where you are.   UNDERSTANDING YOUR CURRENT MLM POSITION   It's very hard for Google Maps to tell you where to go when they don't know where you're starting.   This is to help you understand where you currently are and the MLM position that you're in   The first time I ever saw this, someone was teaching me how to rate my own business.   This doesn't come from me. It comes from some specific people mixed with a lot of different books... A lot of time and experience for sure.   A great book that'll walk through some of these concepts is it book called Clockwork.   Anyway, here's how to rate the business.   The reason I told that story as well is because a lot of people get obsessed with the funnel. The purpose of the funnel is very finite and a funnel is not the same thing as a business.   A funnel is not the same thing as a business.     A FUNNEL generates the revenue.   The BUSINESS fulfills on the revenue.   Let's define what a business is.   A BUSINESS is a series of systems that generate a lead, then convert that lead, then deliver what the lead was sold.   There's a lot of consensus that THIS is what a business systems are.   After this, there's a lot of varying opinions. For me I look to see how well I UPSELL them after this.   Second money is ALWAYS easier than first money... Which is one of the reasons why you create a self-liquidating offer in your MLM.   Once you've created that, it's very easy for them to go and buy from you and your downline, whatever you're selling. Your product, your opportunity. Because you've already warmed the mind with a first sale.   MAJOR FUNCTIONS OF A BUSINESS   What is a funnel responsible for? Technically you can have a funnel that generates a lead, converts that lead, delivers what they bought and upsells them. That's why a funnel is so powerful.   If you design it the right way, a funnel can perform some of the major functions of a business.   I like to look at these as independent systems because technically a funnel can fit inside all those.     I'm gonna design the funnel into ONE specific function of business.   HOW TO RATE YOUR MLM POSITION   How well do you generate a lead?   If you're scoring yourself on your ability to generate a lead as a 3, you have more leads coming in than you can handle. If you score yourself as a 1, you're not getting enough leads to fuel the other functions.   These all feed into each other.   Lead → Convert → Deliver → Upsell   This is not stuff that an upline teaches you. What you're taught inside of an MLM is to be the lead gen for your upline.   Which means go get my friends and family. I am their system for leadgen. That's why that's taught.   I am my upline's system around lead creation   They convert them. The company delivers and upsells all for me. It's literally out of my control after the lead.   There's two things I can do with this…   #1: Create a self-liquidating offer then I gain control back on ALL of these functions. I create my own offer in front, which Secret MLM Hacks really is for me.   I don't pitch you guys on my MLM or my down line. Most of you don't even know what I'm in.   It allows me to gain control back on gaining leads, converting leads, getting cash in hand that gets me more leads. All this money dumps back into ads and then I deliver what I said I would deliver. Then I upsell later on.   That's exactly what I've created here, and what I'm teaching you to create. You don't have to make something to the magnitude of Secret MLM Hacks.   YOUR MLM POSITION AND SECRET MLM HACKS   A major purpose of this course is to teach the market, that we're using very old systems. This puts POWER back in the hands of the MLMer.   When you learn to create something in the front, it lets you gain control over it.   You're not usually given that much control over converting. Definitely not on product because it's not your product.   YOU DON’T OWN ANY OF IT.   To get power back into your hands, what you do is create an SLO, which is what Secret MLM Hacks  teaches you how to do.   There's multiple ways to pull that off.   I want you to RANK where you currently are. What this becomes is a MAP.   You have to decide whether to rank yourself in terms of your ability, in terms of your MLM position. How well do you generate a lead?   We’re talking about BUSINESS. Business systems, business structure that frees YOU from being THE business.   If you handle every...   Support ticket differently Lead different and there is no system Conversation when someone is interested in your downline   … YOU’RE THE BUSINESS   I'm recruiting a lot of people DAILY and I'm not talking to any of them.   The knee-jerk reaction people have had when I say that is. “Well Steven, you just took the human element out of this game”.   No I didn't. I have a system that…   Generates leads Converts them Delivers what they bought from me (including MLM training which is what hackMLM.com is for my team). Upsells people to gain back cash and cash flow hard   ...All I did was create systems around it.   RANK YOUR MLM POSITION   I didn’t take the human element out of it... I just treat it like an actual company instead of a freaking hobby.   In terms of my MLM position, let's also rank it on the SLO that you've created. This is why we're doing what we are here, this is why it's so powerful.   There's only so many things you control in your MLM position. What I do have control over is getting more leads than I can handle.   That's good, that's awesome, that's a sign of massive strength.   I don't really have control over the MLM position delivery itself. I don't control the fulfillment that my MLM has.   I want you to rank where you currently are in terms of the self-liquidating offer that fuels this but then also where you are in terms of the position your MLM has handed you.   On a scale of 1 - 3 (3 being AMAZING!) rate the following:   MLM POSITION   LEAD: CONVERT:DELIVER: UPSELL:   For me personally I'm gonna rank LEAD a three because we got a butt ton of leads.   We're about to pass 1,400 people asking to join my personal down line, not including all the people who joined my MLM and get the same systems and all the people asking to join theirs.   IT’S INSANE!   WHAT TO DO NEXT WITH A LEAD   As far as converting them, I'm gonna rank myself a two. We give them personal phone calls. I have people in my downline who I've deemed as being good phone closers and people who can answer questions about the MLM.   They give personal phone calls to those who asks to be in our downline. I think it could be better. We're still trying to figure out a few gravy train changes that we could switch and I think we know what it is. Delivery... I don't really have control over that because my MLM does that. They’re the ones packaging up our product and shipping it out to them and giving them more training. I'm gonna put an X here.   What's interesting is, I created an entire program to train them on how to be successful. There is a training on our back-office for just our team. Here's a training on some cool lead strategies for just our team.   No one else gets it. That adds value for when they join me. Do the same thing in yours. I'm NOT pitching you, I'm telling you to do the same thing in yours.   As far as upselling goes, there's not a ton that I have in place for upselling. Although some of it is in Hack MLM.   I don’t have control over the THING itself… Delivery, fulfillment, I don't have control over that.   What I do have is this program that will teach them about it and in doing so, they have more success with it.   Hack MLM is both delivery and upsell.   RANK YOUR MLM POSITION - WHAT TO DO NEXT?   In terms of how I'm doing in my MLM position, I've rated myself pretty high. THIS is how I RANK it but then what do I do with it after I rank it?   That's where I'm really taking us ;)   Now let's think in terms of your self-liquidating offer. Let's say you're, gonna go create a product.   Say you’re selling a protein supplement...   You're like, “Stephen, I really want my downline to be filled with people who are very scientific in terms of their understanding about the supplement. They understand protein synthesis, they know what's going on a molecular level.”   “Stephen, I'm a nerd. I love our supplement to a huge scientific molecular level. I want my downline to be full of those people.”   Great! So then what kind of product would attract a whole bunch of people, who are scientific about your thing? A product that's scientific about the thing!   You just create the same SLO as the type of person you're attracting.   The reason I created Secret MLM Hacks with a lot of awesome funnels in there is because I targeted it at the funnel community. They see that as extremely valuable.   I'll charge $50,000 to $100,000 to build one funnel for somebody and you get eight. It's pretty awesome.   RANK YOUR BUSINESS SLO   That's who I'm targeting therefore that's how I designed this self liquidating offer.   I'm gonna rank mine.   YOUR SLO:   LEAD: CONVERT:DELIVER: UPSELL:   Our self-liquidating offer gets a lot of leads but I'm not gonna give it a three. I do think there's a few things we could do to make it even better. There's a book that we're writing.   I own bigMLMsummit.com. That's a cool way I know I want to create more leads.   As far as converting them, we actually have a pretty good conversion rate but there's a lot that I want to go update in the webinar. More things that I want to give to HELP you guys. Emphasis on help. I don't want to give more for the sake of giving more.   I think the last thing anyone needs is another video course.   There's a few ideas I have that could improve Secret MLM Hacks. I'm gonna give that a two because we still convert. We still deliver really well.   Upsell? There's no upsell. I'm gonna say one because there's not really an upsell to Secret MLM Hacks.   The only upsell from here in the value ladder is if you want to join my downline.   People reach out and they ask and we tell them where to go, we give them a phone call.   RANK YOUR SLO - WHAT TO DO NEXT?   What I do then is THIS:     I look to see what I'm ranking the lowest on, and that becomes the focus for my next month or two.   The next logical thing for me to do would be to create something specifically to upsell my existing buyers, because there really isn't one.   Then after that I would choose the next lowest one. This becomes my to-do list. The number ones literally become the first thing I do. Number twos are the next thing I do. Number three is the next thing you do.   Then I just go back and re-rank it. I'm making sure to develop a system that gets leads. That’s why I tell you to publish so much. It's the easiest thing to do, to get a bunch of really warm and hot leads AND it converts them for you.   You can suck at sales messages and just be podcasting your journey in MLM and what you're learning and you will attract true believers into your life.   They'll just buy from you, because they've been listening to you. Because they love you and they love your stories.   Delivering. If you're doing info products, it's as simple as a freaking email with login access.   We ship you out cool boxes and packages and stuff like that but anyway…   Upsell. I don't really have an upsell. I SHOULD have an upsell and this tells me I should probably go make one.   WHAT DO YOU CONTROL IN YOUR MLM POSITION?   That's just the stuff that I control in my MLM position. I don't control that much. There's tons of rules, there's lots of red tape in MLM which is understandable.   You know where you're trying to go. You're trying to get to a spot where you have a well-oiled machine like we've built.   I have leads and they convert pretty much on their own because of the systems I've built They get delivered on by the MLM They’re up sold by the MLM   I can facilitate that better by creating a program that trains them on the MLM, which is what I did with hackMLM.com.   Focus on the next major to do list in terms of your MLM position. In order to fuel THIS, you need to start looking at THIS side. What can I go create? What is the status of where things are currently?   I'll do this periodically for anything that I sell.   I ask myself, am I building a business?   I challenge you to:   NOT launch funnels   Launch businesses   A funnel is just an arm for these things. What are the system that you have created? Do you have a system?   If there's no established way, I become the system.   I'm NOT the system, I am NOT the funnel, I am NOT the business.   I OWN the business, I BUILT the funnel, I CREATED the system.   You gotta treat it this way or it's a hobby.   WHAT TO DO NEXT - JOIN SECRET MLM HACKS   I know it's tough to find people to pitch after your warm market dries up, right?   That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.   After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.   Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.   There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.   Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.   If you want to do the same for yourself, head over to secretmlmhacks.com.   Again that’s secretmlmhacks.com.

Here's a deeper look into how I launch my podcast content and the sideways webinar I sneak in…   Marketers are event throwers.   … and you can use this strategy to your advantage in ANY content that you put out - yep, even your podcast or your blog!   I’m gonna show you a strategy that I use in my content to:     Break Objections       Build Epiphany Bridges       Build Pressure     Announce and Sell products   … it’s time to throw in a sneaky *SIDEWAYS WEBINAR* I DON’T WANNA PUBLISH   When I went to my first Funnel Hacking Live, I knew that I was prepared to do ANYTHING Russell said… EXCEPT publish!   I took 52 pages of notes FHL and in those notes, I actually wrote...   “I don't wanna talk!”   “What am I even gonna say?”   “I don't even know if I'm interesting enough to listen to!”   My very first episode for Sales Funnel Radio was an interview because I didn't know what to say.   To start with, I just published because Russell said to do it. I fought him on that for a while...   Fear of talking was one of the things tripping me up. … but then I realized, “Woah, producing content is changing me faster than I could change myself!”.   Creating content was teaching me what to sell faster than I could test things out.   I’M A CONTENT CREATOR   I’ve finally accepted the fact that I’m definitely in the content business!   One of the biggest questions I get right now is NOT:   how to create an offer   how to create a funnel   how to create a sales message.   ...instead, it’s, “Stephen, how on earth do you come up with your podcast content ideas?”   And that’s a very valid question - because I produce sooo much content right now…    (Bonus points if you remember the fish slap episode ;-) )   I’ve just bought mycontentmachine.com specifically to deep dive into how I create and publish content.   There’s a third show that's about to come out, (which is exciting)… and there's a lot of strategy behind it.   However, right now, I’m going to let you in on a secret... (and I wonder if you’ve noticed me doing this?).   WHERE I GET MY IDEAS FROM...Often, I create content based around:   An idea or an “AHA!” that I have   Problems in my business and how I'm overcoming them (a fun thing to document!).   Straight up documenting the journey of what I'm doing.   ...but other times, I actually use a webinar script to create content.   Did you realize I was doing that? It’s very effective ;-)   WEBINAR SCRIPTS… THEY’RE NOT JUST FOR WEBINARS   You’ve probably seen a webinar, right?   Sometimes, when I say, “Webinar,” people just roll their eyes.   To that, I say, “Well, we're still making a ton of money off of automated webinars…   Webinars are NOT dead.   In fact, a while back, I realized that webinar scripts are NOT just for webinars - they’re for ANY selling...EVER!   So…   The question I’m gonna answer is:   How I use webinars scripts to create content without you knowing that I’m doing that?   Well, here’s an example…   During my last podcast episode, I shared all about my high-end program MyOfferLab with you...  and while that wasn't a webinar, it was very much me breaking and rebuilding false beliefs.   My intent was to...   Help you understand why OfferLab is so cool. Make you think, “Oh my gosh! This program could actually shortcut my success by a few years!”   IF I COULD LAUNCH SFR AGAIN…   The first 30-ish episodes of  Sales Funnel Radio are so bad, that in some ways, I wish I could delete them…   You could tell that I was reading them out. I was like:   ”Hey, what's up everyone? This is Stephen... uh, Larsen… Uh, you're listening to Sales Funnel...uh, Radio... uh....”.   The content was great, but the delivery sucked so bad.   (Oh, how I wished I could go back and do them again)   I probably would had deleted them if Russell hadn’t told me to keep them (and you should keep yours too)...   *It’s really helpful for your audience to see your journey because it helps them believe that the same transformation is possible for them.   My advice is:   Don't listen to yourself for a while… it's gonna bother you … it’ll totally get in your head…   You’ll start thinking: “Do I really sound like that!?!”   Naturally, I sounded really HOT! ;-)   Errrm… Sadly, NOT true!   I was terrible, “Oh my gosh,” I couldn’t believe that I sounded so bad!   The first 30 episodes of Sales Funnel Radio, I did TONS of interviews because I didn't know what to say.   I was sooo freakin’ scared of talking.   By about Episode fifteen-ish, I stopped reading everything out as much.   Then around episode 30, I started getting more comfortable with my voice and the way I sounded.   But here’s how I create my first content for SFR...   THE EPIPHANY BRIDGE   I went to page 114 in Expert Secrets...   On the right side, in the middle of the page, (geek alert), you’ll find the Epiphany Bridge Script...   ...that was literally my episode.   I wrote down all of the headings   Answered all of the fields   Deleted the questions to create the script that I’d use.   It was eight questions:   The Backstory: What is your backstory that gives us a vested interest in your journey? Your Desires: What is it you want to accomplish? The Wall: What was the wall or problem you hit within your current opportunity that started you on this new journey?   The Epiphany: What was the epiphany you experienced and new opportunity you discovered? The Plan: What was the plan you created to achieve your desire? The Conflict: What conflict did you experience along the way? The Achievement: What was your end result? The Transformation: What was the transformation you experienced?   Yes! I did ALL the Epiphany Bridge... in one episode.     Then on the next episode, I took one of the objections and false beliefs... (that I didn't answer in the main script!)...   ...and I’d just found another story.   I’d ask, “What's the cool story that helps people realize that…”     Their belief isn't real?       They need to rethink the way they're seeing the world?     “Huh... cool!”   Now, for that story, what’s the…   Backstory?   Wall?   Epiphany?   Plan?   Conflict?   Achievement?   Transformation?   And that's how I launched  Sales Funnel Radio...   However, about a year later, when I launched Secret MLM Hacks Radio I did it very differently.   MY SIDEWAYS WEBINAR   The Secret MLM Hacks Radio launch was awesome, I learned a lot from it.   I wish I’d launched Sales Funnel Radio  the same way… because it was so much better!   So let’s talk about the Sideways Webinar...   The way I launched Secret MLM Hacks Radio was totally different.   Here’s how I did it…   First of all, I  understood that people are gonna have some serious hang ups about using funnels in the MLM space!   So I started thinking about what objections they’re going to have to even just the idea of using a funnel.   I listed out all of the objections out that I could imagine   All the ideas that were gonna cause them to flip out a little bit!   AND I started to look for ways I could break those objections with my stories.   STORY SELLING   Q: What are all the major elements of the actual webinar script?   A:   The Origin story = Introduction to you   The 2nd Origin story   Story for Secret #1 = vehicle based concern   Story for Secret # 2 = Internal based concern   Story for Secret #3 = External based concern   A pitch and call to action (CTA)   So for Secret MLM Hacks:    Episode #1: was my origin story = the introduction to me.   Episode # 2:  was the story associated with the vehicle story = Secret #1     Episode #3: focused on the internal story = Secret #2       Episode #4: was the external story objections.       Episode #5, I did a call to action  = this cool little free download.     The audience had no idea that I was telling stories to break specific beliefs...   I had no following at all... and it was so crazy to see what happened!   At the time, Sales Funnel Radio was doing about 600 downloads a day.     Secret MLM Hacks had no downloads a day, but the engagement was through the roof - it was insane.   There was way more engagement from the MLM audience even with fewer downloads.   It was almost the creepy kind; aka, they find your phone number and wanna fly out to meet you!   And all because I broke their belief patterns in this way. I   It was super nuts how engaged they were.   HARVESTING FOLLOWERS   From Episode #6 onwards, I started asking a different question. I wanted to increase my audience, so I asked:   Q: Who would wanna get on this show?   A: Red ocean...C- level influencers...   Now, I'm starting to harvest other people's followings and getting them to come to me. And with those influencers, come their follower… and if the enjoy the show, they’re probably going to start listening from beginning of the show…   Which means they're gonna hit my call to action and get sent over to a registration page or an opt-in page to start building a relationship with me.   This is 100% how I launched Secret MLM Hacks and it’s way more lucrative and effective when you do it this way.   Now, I have brought a lot of my students through this process with their MLM product.   If you go to iTunes and type in “MLM”... of the first top 20 podcasts, the first six of them are my students.   Their shows are ranking at the top of iTunes because they’re breaking and building people's beliefs like crazy!   CREATING PRESSURE   Before I even launched my Secret MLM Hacks product, I’d published about 50 podcast episodes.   To start with, I just started talking about the ideas and I told stories to break false beliefs and objections.   But then, around episode 10-ish, I started building pressure for my program launch.   I started saying things like:   “Hey, there's this crazy cool project that I've been working on and I just wanted to tell you guys about it!”   … then that was it - end of the episode.   In the next episode, I’d say:   ”Hey, I'm really pumped, we've actually grabbed a few people as a litmus test to see if this project works and it's been amazing - this is kind of what happened... but anyway, that's today's episode... see you later!”   I'm starting to build curiosity.   Q: What are the two major weapons that a marketer has?   https://media.giphy.com/media/10HPl8c6VZKc4o/giphy.gif   A: Scarcity   Urgency   … when used correctly, scarcity and urgency are AWESOME.   I thought I was gonna launch in October 2017, so I started building up all this pressure towards it….pressure...pressure...pressure.   I kept teasing, “It’s coming in October. I don't know the exact date yet, but be ready!”   People started commenting and leaving reviews on iTunes asking, “What is it?? This is so cool!”   #Open loop #Open loop   I wasn’t exactly sure what the product would be, but I knew it had something to do with funnels and automation.   I’d already been doing a few of those things personally... so I wasn't just making stuff up...I was doing the thing myself…   PREACHING TO THE RED OCEAN   I started telling stories about things that I hated in the MLM industry... stuff that just drove me nuts.   Things I felt that were an injustice about what was available for current MLMers.   Some people started leaving comments like, “I hate your guts, Steve... you're dumb!”   But other people started reaching out to me saying, “You’re right! It’s terrible. I hate it too!”   I didn't create the divide; I just brought it to the surface.   And when I started seeing this divide in opinion, it was a signal that I was on the right track.   It meant that when I start selling the product, people are gonna talk about it without me asking them to...   When it’s a little bit spicy like that, it means you have a talkable product   You’ve found the hot spots.   CREATING CONSTRAINTA few episodes later I realized, “Oh crap, I wanna make the product even cooler, so I’ll actually have to push it back a little bit!”   I was focusing on leaving ClickFunnels well…   Yes, I wanted to leave...but I didn't wanna burn bridges... because that would be dumb.   So then I started saying, “Hey, I'm gonna launch to January instead, but I don't know when...”   At the beginning of November, I started thinking, “Alright, if I leave ClickFunnels on December 31st... can have something ready by January 4th?”   It was intense, but it was a good constraint.   I didn't want to go a while without getting paid though. We weren’t gonna have any other income…   ...and that was some scary crap.   But that was the reality...   So, I asked myself, “How can I spin that to a positive and LEAD WITH IT?”     So I began telling people:   “I'm gonna leave ClickFunnels. I'm gonna leave my job! Watch what I do when I do this. I want you to know that the framework that I’m using works.”   It was a cajones moment...   Yeah baby…*twitch in the eye*   So then I started building the pressure by saying:   “If you wanna get on the waiting list and get first dibs on the product when it’s launched, go to this URL… Go get on the waiting list.”   I ended up getting 400 people on the waiting list before January even showed!   I started asking those people…   What's your number one question or challenge with this?   What's your big fear?   I started writing a huge list on a whiteboard with tons of:   Objections   False beliefs   Stories of problems they were running into   The things they hated   Stuff they loved   This started showing me - “Oh my gosh, *that* is where I need to sit in this market.”   Beforehand, I kinda had an idea of what my product was going to be...but I still didn’t know EXACTLY.   ...so I kept building up pressure!   MY FIRST BUYER   There was one lady who was so excited to buy in October that she stayed up waiting for the page to launch …   (I didn't know this at the time, she sent an email to me after the actual launch.)   She said, “Are you kidding me?! Why is it January?”   I was like “Sweet, that's a buy signal. We should probably move forward on this.”   She was that person on the Webinar who’s like, “I don’t care about the stack! Where is the link?!”   I thought, “Yes! Yes! Yes! I'm hitting it! Yes, this is gonna work!”   She actually started getting mad on the webinar.   I closed the chat just because she was starting to get in my head:   “You really wanna buy, but I’ve still gotta sell all these other people,! Come on now, hold on a minute!”   She ended up being the first buyer of the actual program.   Two days later, she messaged me...I think she was crying…   She said, “I forgot to tell my husband that I wanted to buy this! I stayed up all night and bought it without talking about it with him….and he's a little bit mad. I have to get my money back.”   I was like, “Oh, Crap!”   I was said, “All right, that's totally fine.”   She was sooo devastated and embarrassed.   A few weeks later, she came back…. and told me, “The most amazing miracle happened, Stephen!”   My husband was like, “You know what, you really want this thing, huh?”   And she said,” Yes, I've been waiting like six months, the dude's been dropping all this content on me like crazy!”  (...by then I was Episode 60)   So she messaged me, “My husband just turned to me and said, ‘You know what? Why don’t you just go get it.’ ”   So she came back AND she re-bought it.   Now she's this HUGE evangelist…   And that’s what happens when you take care of people and build pressure in the right way by launching your content with a sideways webinar.   If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies, right? That's also good.   But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right?   That's what I struggled with for a while until I learned the formula.   So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it.   Wanna come?   There are small groups on purpose, so I can answer your direct questions in person for two straight days.   You can hold your spot by going to OfferMind.com.   Again, that's OfferMind.com.

I'm very excited today and I have a very special guest.   This is somebody who had been an extremely active participant in the community and, honestly, I get excited every time I see you comment.   I'm very, very pumped to have you on today. Please welcome to the show, Tricia Robino. Very excited to have you.   GUEST FROM THE SECRET MLM HACKS COMMUNITY   Tricia: Very excited to be here Steve. Thank you so much for having me.   Steve: This is going to be awesome.   A few weeks ago we were looking through and thinking “Now who would be really fun with a cool story to just bring on the show?” And immediately, Coulton was like, “Oh my gosh, you got to get Tricia on”.   That's exactly when I reached out and I’m so glad you that you could make it. Thanks for jumping on.   Tricia: Yeah, no problem.   Steve: Just so everyone gets to know you a little bit. How did you get started in MLM?   Tricia: Well that's a great story, because I'm in the wellness space just like you.   Steve: Nice.   Tricia: Just after my son was born, which was 40 years ago, I got out of shape. So I was trying to get back into shape.   I got really super hooked on the wellness industry. I was an aerobic instructor and then owned a health club.   What it came down to was, I really wanted to make money doing what I loved and so I thought it was going to be the health club.   I really wanted success and I really wanted to feel good and have people think I was doing something really, really cool. Because all my brothers and sisters, they're like CFOs, they're lawyers, they're dentists.   Steve: You have an unofficial bar, right?   Tricia: Exactly. I had this bar and so believe it or not, owning a health club was cool. And I actually was able to make money. At one point I made $10,000 a month.   Steve: Cool.   HOW DO YOU KNOW YOU’RE MAKING IT AS AN ENTREPRENEUR? Tricia: That's kind of how I was making it. But what happened was ... Have you ever heard of this big company called 24 Hour Fitness?   Steve: No.   Tricia: Yeah, right. They opened in San Leandro. I'm in Oakland, CA.   They opened 20 minutes away from me. It exploded and this space was very difficult to make money in. I mean it was super, super hard.   And so, I went bankrupt.   Steve: Sure.   Tricia: So like all good entrepreneurs, I filed my bankruptcy.   I had to do it, but it was pretty devastating.   It was embarrassing to be quite honest with you.   My son looked up to me, I was embarrassed. It pretty much devastated my life at that point. I got a divorce. I mean it was just like that whole story of everything just fell apart.   I had $267 in the bank. My dad had to bail me out. I had to write that letter to my sisters to see who could help me.   I mean it was just really, really, rally hard.   Steve: Oh man.   Tricia: But I didn't want to get a job. I quickly realized I loved working for myself and I did not want to get a job.   I would've rather lived underneath the bridge than have to work for somebody else.   But I needed to make money... And what did I know how to do? I knew how to grow a business. I had been growing business for 13 years.   So I worked as a business consultant. Which is another way of saying, “You know I don't have a job, I don't have anything, so I'm just going to help other people make money.”   I remember the day when I picked up this book called “Rich Dad, Poor Dad.”   DO YOU LOVE WORKING FOR YOURSELF?   Steve: It's the gateway drug for every entrepreneur.   Tricia: So I read this book called "Rich Dad, Poor Dad" in about three trips to the bathroom. It was like I was glued to this.   I realized that I wasn't a gym owner. I wasn't an aerobic instructor, I was this thing called an entrepreneur.   And that's when it really sunk in that I was an entrepreneur and he talked about network marketing.   I'm one of those guys that literally started looking for a network marketing company. I've been in network marketing of 16 years.   I was looking for a network marketing company. I literally recruited my upline to get me into the business, and I was 53.   So side note, I did not quit my job, which is what I always recommend to everybody. Get excited, but don't quit your job yet.   So I didn't quit my job, I kept working, but I was just in love with the whole industry. I jumped in, hook line and sinker, worked part-time with a full-time attitude.   Back then we had this incredible system, which was about lead generation, and I really loved that system because we called it scrubbing the leads.   We would have a lead come in, but we had a system where they would get more and more interest. They had to jump through hoops to get to the next level, so I knew that they weren't just sort of kind of interested.   Steve: This person's actually serious versus kind of dabbling.   Tricia: Because of the system, I was able to move up our marketing plan really fast. Everybody has different levels in their marketing plan. In 4 years, I got to the 1%.   BUILDING A SUCCESSFUL COMMUNITY   Steve: Oh wow.   Tricia: Yeah, through a system.   Steve: Wow.   Tricia: Which was great. It was fast, but really slow at the beginning.   Steve: Sure, it felt slow I'm sure.   Tricia: It felt like I couldn't get to making even $3,000 a month.   I couldn't get to that point where I really felt like I could quit my job and literally I didn't quit my job at the very beginning because I knew that I wanted to advertise.   I've always believed in advertising, I've been an entrepreneur for a very long time. So I wanted to make sure I had some wiggle room right there.   I was finally able to quit my job. We do a lot of personal development. I hear you, I was at Funnel Hacking Live 2 times, I've been to Offer Mind, I've been to Boise to see you, so I know that you're in to that too.   Jim Rome worked with our company for years and years. So I had a chance to meet him, get to know him, spend some weekends with him.   Personal development was another reason that I moved up the marketing plan. Then things changed, right?   I've been in this industry for 16 years. Here's the thing, if you don't expect it to change, you're not going to do very well.   I change all the time, right? And to be honest, that's what makes it fun for me.   Steve: Yeah, me too.   AN ENTREPRENEUR LOVES CHANGE   Tricia: If you're an entrepreneur and you like change, then just keep your eyes open. So that's what I've always done.   Our model kind of changed to the point where it was more face to face. People were starting to do lots of fit camps and opening up nutrition clubs and things like that. You know I did it, but I didn't love it.   Steve: Yeah, it bothered you a little.   Tricia: I do networking marketing because I like the time freedom, I want to work from home. I travel, that's one of my passions.   You know, I really want to be able to travel and do the things that I love. It's a great model, it really works, I love face to face.   I was hearing people from the stage, all these different network marketing companies and doing so much with social media and I'm like “This really sounds like fun.”   About a year and a half ago, I got my first ClickFunnels account and that's where I heard about you. When we had the round tables and I was trying to squeeze my way into your table.   Steve: That's right as I was standing on the chair screaming?   START WORKING ON YOUR BUSINESS!   Tricia: Yeah. But I still liked you anyway. I was like "He's my kind of guy."   I started to become acquainted with you and then as soon as I got home, I think pretty much after I got home is when you launched Secret MLM Hacks. And I was like, "Well, of course I've got to sign up for that”.   We completed the whole thing. I mean we were just like "Okay, let's do this, and we've got to do this, and he's closing it down." I can't remember what it was but-   I just have notes, upon notes, upon notes. I did it ALL.   Steve: So what's happened in your business as a result of it?   Tricia: As a result of it, I have been able to really focus on completely working online.   Steve: That's awesome.   Tricia: And I've been able to duplicate it too. I published a book and right now, I'm just finishing up. I hacked your funnel.   Steve: Good.   Tricia: So I'm just finishing up. The FREE plus shipping.   Steve: Nice.   Tricia: It's actually done. I have to just do the final touches.   Steve: Sure.   Tricia: I hooked up with Anchor and started a podcast.   Steve: Nice.   Tricia: I've done a 5 day workshop with a quiz and there’s a funnel for that.   Steve: Wow.   Tricia: I have almost finished a membership funnel. I'm working on my application funnel. I haven't completed that yet, but I have started on it. I'm doing monthly events.   WORKING ON YOUR SALES FUNNELS   Steve: For your team and such or is it for bringing in new people?   Tricia: It's to bring in new people.   Steve: That's awesome.   Tricia: I'm doing 5 day wellness workshops.   Steve: Oh cool.   Tricia: In fact this one workshop, this one group, I have over 1,100 people in it right  now.   Steve: Wow! Holy cow.   Tricia: Yeah, so that's good. I've been creating a community of brand new people. I have a community of product users. I've got a community of people who are moving up the marketing plan. I have a community of my builders. I’ve really focused and really heard you when you say it's not the WHAT, it's the WHO.   Steve: Yeah.   Tricia: So I've really been working on my WHO.   Steve: That's so cool. You've got more audiences that this has let you bring in. You can train them more. Has it helped you sell more product so far?   Tricia: Yeah, absolutely. But within the framework of how we can sell the product I have, that's going to be part of my free plus shipping for my book.   Steve: Nice. Yeah, okay. I love that. Put something in the front, you sell it all on the back anyway. Totally love that.   Tricia: Exactly. Yeah, so that's worked out really, really good.   ARE YOU NERVOUS ABOUT BECOMING AN ENTREPRENEUR?   Steve: What would you say to somebody then who's getting nervous about trying this?   This whole concept of the internet plus MLM is so foreign to so many people. What would you say to somebody who's nervous about that?   Tricia: About the internet?   Steve: Yeah, just about using it. All the tools we have, so many people are so scared of it.   Tricia: Here's my note. It works for me, and I've been able to validate those numbers and that is one of the things that I'm keeping close track of.   How much money do I spend, how many leads do I get, how many people go through my funnel, what's the end result, how much money am I making? We have people moving like they've never moved before, using social media tools.   Steve: Right, they're on fire.   Tricia: They're on fire and it's the next... I'm not even going to say it's the next new thing, it IS the new thing.   I would do it because you get everybody prepped for it. It's like you have to create the attractive character. People don't know that they're cool, you know? I didn't know I was cool until I put on my green glasses, was just myself, no apologies for anything, just have fun.   Steve: What does your upline think about all of this?   Tricia: I've got real supportive people in my organization. In fact, the person that first mentioned ClickFunnels to me, was my upline.   Steve: Oh that's awesome.   Tricia: That's never been an issue at all.   THERE ARE DIFFERENT KINDS OF ENTREPRENEUR   Steve: That's so awesome.   One of the big things that I hear from people when I'm talking to them about this or they're starting to see what it is that I'm proposing and they're like “What, this is so foreign.”   One of the biggest things that I hear from people, and you just kind of touched on it a little bit but they say things like “Steven, I'm nothing like you. I don't want to have to be like you in order to have success in this.”   I'm like “Whoa, that's not at all how this works, you know. You get to be you, LOUDLY"   Tricia: Not only do my clients need different personality types, and they are going to be different personality types, we all enhance each other.   In network marketing we work together and so therefore, if you have members of your team in there with new people, then the new people have everybody's story.   THE MOST VALUABLE PART OF THE SECRET MLM HACKS COMMUNITY   Steve: What would you say has been the most valuable thing so far that you've gotten from the program?   That you've actually been able to use and apply, and you're like, "Wow, that was good."   Tricia: I hear you in my head all the time. But this is something that you said at Funnel Hackers, because I was just in Nashville.   You said at Funnel Hackers and that is, “Just do the next thing.”   Just take the next step, and that is how you have set up the whole training. Especially after I have completed the program, it's like “Okay, just build one funnel. Make it good.”   Right? Then the next step is whatever that is. And when I think about “Oh Steve just says just take the next step,” I don't have to get this whole thing figured out. I just have to go to the next step, I have to get this funnel finished and launched.   I have to do the marketing for it. That's the next step and I think for me, especially as an entrepreneur, I just want to gobble up the whole horse, I think that's the thing that I hear you saying in my head the most.   Steve: Absolutely, well thank you so much and we really appreciate it. Any parting words?   Tricia: I do have one parting word, because we can make up stories about being too old or we can make up stories about not understanding technology and I just want people to understand that's just a story.   It's just a learning curve and there's so many people that are out there to help you, just dive in. Just dive in and have fun. That's the big thing, you know? Make it a fun experience.   JOIN THE SECRET MLM HACKS COMMUNITY   I know it's tough to find people to pitch after your warm market dries up, right?   That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.   After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.   Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.   There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.   Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.   If you want to do the same for yourself, head over to secretmlmhacks.com.   Again that’s secretmlmhacks.com.  

Jon Drew shows us how he's been using the internet to grow his downline...   I'm very excited and privileged to have a complete rock star!    Honestly, you’re in for a treat.   I recommend you get a piece of paper out and take notes.   I've really enjoyed watching the story and the journey of our guest today and it’s an honor to have him on.    Welcome to the show Jon. Thanks for being on man.   WELCOME SECRET MLM HACKS STUDENT, JON   Jon:    Hey, thanks for having me. Pumped, excited for this all week.   Steve:    It's pretty awesome.   Jon:    Let's do it.   Steve:    You came into the the Secret MLM Hacks group and started using the stuff. Then all of a sudden I started seeing you in pictures on stages and you're a celebrity now man.   Jon:    Living the dream.   Steve:    It's crazy. What were you doing in that picture?   Jon:    I got recognized by my company as a top 50 income runner. it was in my second year and I was up there and I made it in.    I was number 50 working my way up, but it was a huge honor. So that was cool. That was probably the best moment of my professional life. It was awesome.   Steve:    Dude, that's so awesome. That's so cool. How long have you been in MLM?   Jon:    Almost three years now.   Steve:    Three years now. That's cool.   I guess backstory, how'd you get into it? What made you get into it at all?   FROM CORPORATE AMERICA TO SECRET MLM HACKS   Jon:    I was a certified public accountant. I had done that for a few years out of college. So I started off the normal path. I didn't think I'd end up here.    But I did that and I learned a lot in the corporate world... But I also learned that it wasn't for me long term.    Got a lot of promotions. I worked hard.    Every time I got that carrot on the stick and the money didn't always come with the promotion.    I'd be doing the job but wouldn't be getting paid for it. And after a few years of that, I kind of crushed myself.    I got so obsessed with trying to force it to happen, that I worked myself almost into the grave. It was crazy.   I was the guy that was crazy enough to jump into an MLM that was not available in my own state.    So, no family and friends. That thing you're supposed to do. Those weren't available and I was crazy enough, and I don't recommend this necessarily, but I went full time in it a few months in.    I went feet to fire and I think that's part of why it went well. It forced me to go learn what you're talking about on Secret MLM Hacks.   Steve:    What happened when you did that? I'm sure everyone condones your behavior.   USING THE INTERNET TO GROW YOUR DOWNLINE   Jon:    You get the haters on one side. And there was curiosity. I can say there was some curiosity on their side, but there was no path.    My upline didn't really get what I was trying to do.    It was hard to be the one person to be like, "I'm going to make this happen. I want to make this happen."    Being part of the community, being into Secret MLM Hacks, following what you were doing, what other people out there building online, that's what kept me going.    I needed that tribe to cling onto because I didn't have it in my own company.    I had a lot of great friends, but not to keep me motivated on this path of what I wanted to do and the way I wanted to do it.   Steve:    It's not like we're throwing rocks at the man or we’re anti upline. Neither of us are that way at all.    But the internet's here and there's not that much training out there when it comes to how to use MLM online.   What's been most helpful to you so far about it?   Jon: PUBLISHING - 100%.   Steve: Right! I'm not gonna lie, man. I'm sorry. I just totally cut you off, but I'm just EXCITED about this.    I got on iTunes and looked at  the MLM category. And I saw my show and I saw other people's shows... And all of a sudden I see yours right there. And I was like, "Oh my gosh."    I’m sorry. I just interrupted you.   HOW PUBLISHING HELPED MY BUSINESS EXPLODE   Jon: It's been huge for my business. If you listen to the very first episode I did, I modeled it off of how you did yours.    The very beginning where you say, "I'm going to swear," and I did something similar.    I said, "I have a confession to make."   And my buddy who listens to your show, he goes, "Oh, you totally just ripped that off."   I was like, "It's just one line. Come on."    I needed that icebreaker to get it going, but that podcast has directly and indirectly done more for me than anything else.   People reach out. Someone reached out to me this morning. "I really want to connect because of the podcast."   People want that immediate gratification. Like, "Oh, I started my podcast. It's been a month and no one joined my team yet." It's like, "That's not how it works."    It's those connections that leads to something else. Someone might ask you to do an interview.    Interviewing on this show is such an honor for me. And that wouldn't have happened if I hadn't gone and put things into action.    Publishing - 100% - and the confidence you get from doing it.   I started with the podcast I then went into Facebook Live. Those have been the two big things I did that have really grown everything.    I'll tell you right now, when I got to that unit in Secret MLM Hacks where you said that, "We're going to have to publish," that was the closest I ever was to quitting.   I was like, "Nope. I'm not doing it."    OVERCOMING MY FEAR OF PUBLISHING   I remember, I was up in bed that night, heart racing, and I go, "I can't do that." I go, "I'll do everything else he's saying. I'll make these funnels. They'll look awesome. People will come to my page and they'll buy from me. Wait a minute, I got to go on camera? I got to get on a mic? No way. Not this guy. Not this introvert."   It's funny how that happens. We all end up in a totally different place.    Publishing, all day, every day. That's what got me there for sure.   Steve: That's so funny. That's the thing that I also said I would never do. "I'm never going to publish. No way. Not going to be a talking head."   What got you over that hurdle? That's a big deal for most people. It's the scariest thing that I tell them to go do.   Jon: I had to. Honestly, I sat down and I said, "What would you rather do Jon?"    "Do you want to go back to a world you know you didn't like? Where you can't go out there and use your energy to get that unlimited return because you like doing this? Or do you want to let your fears get the better of you?"   I picked the option of get over my fears and just go and try.   And I found that I really liked doing audio and then I warmed up to video.    The confidence that audio gave me then gave me the confidence to do video.    Then I found that I loved doing video, which is so weird. I even train my team on video.    That's what really got me going. It was that stepping stone, that gradual process.   MARKETING IS THE CORE OF SECRET MLM HACKS   Steve: That's so awesome. So it's just piece by piece, not taken all at once. I have to agree.   I would not have done video from the get go because then you need to entertain the camera as well as get across what you're saying. It's a lot.    Just doing audio at first was the way I had to do it.    What's happened to your own teams and down lines as a result of you, not only publishing, but everything else you've learned inside Secret MLM Hacks?   Jon: It was the marketing, the core of the training.    And if I can just give you applaud while I'm on here. Honestly, it's underrated. People want the funnels and they want the specific instructions. But it's the overall marketing education.    That was worth the whole class alone because that's what I teach my team. I've taken different things and I put my own spin on them. I started with what you taught.   I found what worked well for my team. Every company is different. We just have one product. It's a little bit different.    I twisted a few things and then I tweaked them to use them on Facebook. The core of the marketing training is what duplicated in my team.    It gave them confidence to see several of us having success. That made them want to go out there and duplicate it.    Nothing's a magic pill.    When I joined Secret MLM Hacks, I had some success, but I was stuck. I was stuck in a box and I had a few hundred people in my down line.    Right now I have over 2,700 just a year later.   MLM AND THE INTERNET IS MAGICAL   Steve: That's awesome.   Jon: Almost 7,000 customers. And we're trying to scale now, finally.   Now I'm finally like, "I get it. I see the picture."    It can change lives and people just have to be willing to give it time.   It's not 30 days, not 60 days. What I found is, after about 90 days, I finally got that gratification of having some results.    I gave it another 90 days and the thing took off like a rocket.   Steve:    That's so funny. Somebody reached out to me once and they said, "Steve, what ROI can you guarantee that I will get from this course?"    And I was like, "I don't know you and I would never do the displeasure and the dishonor."   He's like, "You can't give me an ROI guarantee."    I said, "Absolutely not. Nor would I ever dare. I don't know how hard you work."    It's not a magic pill, but it's way better than the old school ways.    So you went from a couple of hundred to 2,700 people and that's amazing. I mean, 7,000 customers… GEEZ!   It's safe to say, this is your full time thing now?   MLM AND THE INTERNET AS A FULL TIME BUSINESS   Jon: Yeah. This has been full time now for a couple of years. And it's just going up and up and up.    I've been able to retire my wife this year. She's worked retail for a decade. She's going to be done.    Residual income covers everything in our life. It's truly amazing and we still have a long way we want to go.    I have a lot of goals I want to achieve but now I want to help more people get there.    My team has over 20 people now full time and a lot of that is from this stuff because it gives them a platform.   What's funny is, people are trying to figure out what's going on. Because a lot of us were making those producers trips and everything. I'm going to Costa Rica in a week.   It's gonna be amazing. And people are like, "How is this happening?"   They're looking at where we live and my whole team is in dead areas. No one can sell to family and friends and we're crushing it.    People are like, "How are you doing it?"   I'm like, "This thing, the cell phone, the Internet. That's what we're doing."   We're connecting with people online and we're following the system.   Steve:    That's so cool. You're recruiting like crazy and then afterwards you teach them how to do the same things you are, which is awesome.    Walking them through how to go sell and make more customers after that.    Jon: Yup. Customers are king. I teach them how to get a lot of customers and I say, "You'll be attractive to work with if you can help people."    Customers are to what's going to get you paid, right?   HOW TO USE THE INTERNET TO GROW YOUR DOWNLINE   Steve:    Yeah.   Jon: And I’m like, "If you can learn how to do that, and I'll teach you everything I know on that, then we'll go out there and duplicate and build a team."    That's what I found has been really effective.    Like many things, you have to go through a lot and you'll eventually get those few. And those are going to be your good friends too.    You bond with people in this industry so well because we all fight through the, "It's a pyramid scheme." And, "It's a scam."   SCAM in all capitals everyone's favorite thing nowadays.    And we all fight through those waters together to become successful. You make really good relationships with people in this too.    That's one of the things I really like about it. I feel like I got some friends for life that I met through the internet doing my MLM.    Now we know each other, each other's families. There's power to that for sure.   Steve:    Oh definitely. One of the things that people will say to me when they're hesitant of using the internet is, "Steve. I'm not a coder. I'm not a programmer. I'm not techie."   What would you say to that?   EXCUSES ABOUT MLM AND THE INTERNET   Jon: I would say, "You don't need any of that."    Have they not seen ClickFunnels. You don't have to know how to code.    You need to learn how to market. That's what you gotta do.    If they come to me and they're like, "Jon, I want to be successful like you, but I'm not willing to publish. I'm not willing to learn marketing."    Then, "Okay, you're probably not going to be successful in the way that I have."    But if they come to me and say, "Jon, I need to be a coder. I need to be able to program. I need to be able to build stuff."   I don't know a line of code. I wouldn't know where to start other than knowing that it's a thing that exists.   Steve:    Me either.   Jon: I use the services provided and it's so easy. Anybody can do that.   Steve:    It's drag and drop.    Jon: Point and click. Microphone. To get my podcast started, I don't even think I spent more than $150 total.    Steve:    Which was on the mic.   Jon: Exactly. It's a microphone.   That's it. And you're good to go. That's what I tell people. They see me reinvesting in my business. They go, "I don't have that kind of money."    I was like, "Do you think I did?" You probably didn't either when you first started.    That's why you bootstrapped it. Like you're Funnel Hacking Live story. I share those kinds of stories with people because that's what they need to hear.    That's what I find is the biggest false belief.    In reality, it was not a pretty process. I was scared and it took a lot to do that. I'm like, "You'll get there too, but you gotta jump. You gotta jump."   THE COMMUNITY WITHIN SECRET MLM HACKS   Steve:    No, absolutely. Absolutely.    How is it that you've been able to go and train other people on how to do this?    Jon: Community groups. Similar to how you created a community for all of us to interact.   I found that creating a community, I'm really partial to Facebook groups just because I think that's the place most people congregate.    You can pull the stragglers in and I just get them all in there. Then you create a system like the way units are created or some sort of system to train. Keep them plugged in and keep them around all the success going on.    You've got to make them want to duplicate. I repurposed a lot of the training that you gave us. I did it back in my own videos, let them connect with me.   But you know what happened? None of them use it at first. I'm like, "This was the big brain moment."   Like, "This is the thing that changed everything for me. What do you mean you guys aren't interested in this?"   That made me feel nuts. Like, "Am I the only one that gets how big of a deal this stuff is that we're doing, how big of a breakthrough?"   I found later, if I couldn't connect them to what the outcome could be or why they'd want to do it, it didn't matter how good the training was.    Once I figured out how to surround them with, "This person promoted, this person promoted. Congratulations. Look at these things these people are doing."    Then they were like, "How are they doing it?”    “Okay, well go get the marketing training. Now go watch the stuff we made."   That was the wall I faced in between learning this and having the results for six months.   WHERE WILL MLM AND THE INTERNET TAKE YOU?   Steve:    What does the next little while look like for you then?    What are you working on now?   Jon: Right now what I'm trying to do is get some of my team leaders to do their publishing.   I'm trying to get some of my top level people to get out there and do a podcast or do a weekly Facebook Live series.    There's so many great ways to do social and get out there and build their audience.    It's not just myself. I have myself and one other person that do a lot. Everyone else is still on the fence. They're a little nervous.    They're having success, butI can see they're going to get stuck or maybe they're starting to.    And I'm like, "This is how you get unstuck."    We're ready to scale it big.   Steve:    Any parting advice you have for anybody who's like, "Does the internet plus MLM actually work?"   DON’T MISS OUT ON UTILIZING MLM AND THE INTERNET   Jon: My parting advice is just get in with it.    Some people are always going to be skeptical to MLM, direct selling, whatever you want to call it.    With the way things are decentralizing, more people are doing what I did. Leaving a career to go do this. To go build this magical internet business that people don't quite understand at first.   Social marketing is also on the rise like crazy and we're riding both at the same time.    The people who are riding the network marketing and social marketing over the next 10 years, I believe, and I know I'm not the only one, that is going to explode and it already is.    With the way things are heading, it's only going to put us at a bigger advantage because people don't want to do things the traditional way as much anymore.   I'm not saying it doesn't work. I'm not saying I have a problem with it. I'm just saying that top producers are very active, they're publishing, they're on social, they're using the internet.    If you choose not to, then you're already behind right now. In three years, your chance at making producers trips and being onstage is going to be really slim because people are blowing up right now.    You can reach anybody, anywhere, truly.   USE THE INTERNET TO GROW YOUR DOWNLINE   Steve:    So true. It's totally possible to blow it up the old way. It's just not very probable, which means it's crazy risky.    You can't measure it. It's not a likely success.   Jon: It's harder to duplicate.   Steve:    It really is. And you can't go back and train everybody. I'm trying to not be offensive to anybody reading this.   Jon: You're safe here.   Steve:    You go from being a business coach to a life coach because the quality of individual that you go and grab, not to judge their self worth, but their readiness to actually perform.   You start grabbing people who are just not ready or in a place where they can take action.    Totally agree with that. Dude, thanks for being on. I really appreciate you taking the time to do this.   Jon: Thanks for having me.   Steve:    You're kind of a celebrity now man. You're all over the place.    There's many of you guys from Secret MLM Hacks that are out wrecking the stage and I love it.    Thanks for taking the time to catch up and share it.   Jon: Any time. Happy to be here, Steve.   Steve:    What's your podcast?    Jon: My podcast is called MLM Automation Radio.   START PUBLISHING IN THE MLM SPACE    I talk about a lot of the same stuff and I get a lot of listeners that reference you. They don't know that I was a student in your class.   They go, "Have you listened to Secret MLM Hacks?" Like, "You guys seem to have a lot of the same ideas."    I'm like, "Well, that's where I learned a lot of ideas from."    You guys could check that out,  MLM Automation Radio. I have a lot of new content coming out this year. I'm doing a big revamp right now, going to give away some new stuff. Definitely check it out.   I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.   Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.   There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.   Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.   Again that’s secretmlmhacks.com.

In today’s episode, Tyler talks to the King of Offer Creation and creator of salesfunnelbroker.com, Steve Larsen. Steve teaches people marketing strategies to grow their online businesses using today’s best internet sales funnels. Steve has worked side by side with Russell Brunson at Click Funnels and is the founder of Secret MLM Hacks. Key Topics Discussed: The backstory on Steve Larsen (01:15) Fire in the gut to get into entrepreneurship (03:43) Building the first funnels for companies (05:49) The biggest takeaway from being the funnel guy at Click Funnels (07:32) Irresistible offer versus product for sale (08:44) Following the yellow brick road and then making a new brick (10:54) Implementing continuous innovation (14:20) Real effective marketing (18:33) Getting better at storytelling (21:18) Vulnerable means being honest in your current position (26:42) Learn more about the content discussed in this episode: Stevejlarsen.com You can find the transcripts and more at http://bizninjaradio.com Be sure to follow me on Instagram @bizninja Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

In today’s episode, Tyler talks to the King of Offer Creation and creator of salesfunnelbroker.com, Steve Larsen. Steve teaches people marketing strategies to grow their online businesses using today’s best internet sales funnels. Steve has worked side by side with Russell Brunson at Click Funnels and is the founder of Secret MLM Hacks. Key Topics Discussed: The backstory on Steve Larsen (01:15) Fire in the gut to get into entrepreneurship (03:43) Building the first funnels for companies (05:49) The biggest takeaway from being the funnel guy at Click Funnels (07:32) Irresistible offer versus product for sale (08:44) Following the yellow brick road and then making a new brick (10:54) Implementing continuous innovation (14:20) Real effective marketing (18:33) Getting better at storytelling (21:18) Vulnerable means being honest in your current position (26:42) Learn more about the content discussed in this episode: Stevejlarsen.com You can find the transcripts and more at http://bizninjaradio.com Be sure to follow me on Instagram @bizninja Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

It’s no secret that a lot of strategies in MLM are broken and outdated...   The MLM model has undoubtedly changed over time…     In fact, I just spoke about this in an interview I did with Lynn Thomas from Create Your Dream Life…   The Internet became publicly available in 1991…   Over 10 years ago!    A lot of the tactics in MLM were developed BEFORE the Internet…    And a lot of MLM companies are moving forward as if that's not a reality...    Which I frankly think is STUPID.    I chat with Lynn about my approach to MLM and WHY it's so different and so unique...    And why this has been such a BIG BUZZ…   It's been such a disruptive thing!   Jump in a discussion I had with Lynn Thomas about how MLM has changed and what to do about it to stay on top…   *how MLM has changed, how to stay on top, Secret MLM Hacks, MLM is broken*   Jump in a discussion I had with Lynn Thomas about how MLM has changed and what to do about it to stay on top…   HOW MLM HAS CHANGED     The MLM model has undoubtedly changed over time.    I talked about this in an interview I did with Lynn Thomas from Create Your Dream Life.   Lynn Thomas is awesome.    If you don't know, interviewsteve.com is how you can jump on my calendar. It's pretty full. I'll try and figure out a way to open it up a little bit.    Lynn asked me some cool questions that I haven't really been asked that frequently.   In the episode, we were able to dive a little more deeply into how MLM has changed and shifted in the last 10 years.    The Internet became publicly available in 1991.    A lot of what is being done now in the MLM space are tactics that were developed before the Internet was around or publicly available.    A lot of MLM companies tend to move forward as if that's not a reality... Which I frankly think is STUPID.    I chat with Lynn about my approach to MLM and why it's so different and so unique... And why this has been such a big buzz.    Whole MLMs have been reaching out, asking us to build funnels for them!   I've been able to take the MLM model and flip it on its head. Rather than me going out and talking to all these people to deliver a message, I can automate the message!    I can track it because it's the same message every time.    That means I can make tweaks and adjustments and target people who are likely to want to:    Be in my downline Buy whatever my team is selling    That's a big, big deal, and that's why it's been such a disruptive thing.   HOW TO STAY ON TOP IN MLM   We have a book that we're writing about this. There are three levers you can go turn in your MLM business.    You don't own anything in MLM.   You don't own anything. What is it that you can create that you do own? So you can out leverage the game?    This is super blue ocean stuff right now, which is exciting.    Lynn: Steve, how did you get started? Where did you start in this journey? And why did you start Secret MLM Hacks?   Steve: Why did I start Secret MLM Hacks? Well the first time I tried to get in MLM, I was bright eyed and bushy tailed, I was in college. We had hardly any money and had just found out that we were expecting our first kid, which is very exciting.   I wanted to make a little bit of extra cash in college to pay some of those expenses. One of my buddies called me and said, "Hey, I don't know what this guy's talking about but he's going to help us make a lot of money. Can I three way him in?"   I was totally new and I had no idea what that meant or that I was on a classic MLM pitch.    So I said, "Sure, dude. Sounds good." He calls and I literally said, “Is this one of those pyramid schemes?”   I was the worst buyer ever.   He goes, "No, no, no, it's not, No, no, no."    And I was like, "Why do I need to pay money to get started selling things for you? That doesn't make any sense."    I was the worst. When I got off the phone my buddy called me right back and he goes, "Come on, you would be great at this. Come on, man."    And I was like, "No."   REALIZING HOW MLM HAS CHANGED   After some resistance I said, “Sure. Well, if I'm going to do this, I'm going to go both feet in and I'm going to run as hard as I can.”    So I went and I met with a guy in my upline. I don't even know what it was called… I was so green to the MLM network marketing, direct sales space. I didn't know anything about that.   And I went and drove to go meet him. When I pulled up it was this like, super old, warehouse looking thing. It was kind of sketchy.    I walked in and there was this table in the center, and nothing else was in this big massive room. It's like the out of a scene from Hollywood.    It was dark with a single light hanging over the table. I sat down, and he goes, "Well, hey, you want to be successful? Right?"   I said, "Well, yeah."   And he goes, "Well, you gotta do what everyone else does when they're successful. Let's take out your phone. Are you willing to do that?"    I said, "Sure".   “Take your phone out. Let's walk through your contacts and see who would be good.”    And I was like, that makes sense. We made a huge list of people. Right there, we started calling people. I was not prepared for that.    If that's your thing, good on you. But for me that was weird.   I still have relationships that have been soured to this day because of that.    MLM IS BROKEN BUT I KEPT GOING   But I was not willing to give up. I went and started walking down Main Street, literally recruiting people right off the street. People in businesses, and I was just hustling.    I’d worked super hard for the first four or five weeks and I recruited 13 people.    And I was like, "This is awesome." I started doing the thing that they all do…    … “If those 13 get 13 and if they get 13 each, the next problem I have to solve as what island will I buy!”   Then none of them did anything.   I'd counting the chips before I have them and none of them did anything… So I stopped doing anything in MLM.    About a year later I realized that the problem wasn't, does MLM work?    The problem was that I was approaching it with very outdated tactics.   There are people out there who legitimately wanted to find a good opportunity.   I started learning how to attract the good people.    In the past I was looking across the street and being like, "Oh, it's Mr. Johnson. He really could use this opportunity right now, he needs this opportunity."   I realized anytime I have to say that about somebody, they are the wrong person to recruit. They're not learners or business builders.    I started getting better and better at that whole system and automating it on the internet, using ClickFunnels.    To this day, still, we get about two, three, sometimes four people a day asking to draw my down-line who I've never met.   We cut half of them out easily right off the get go and find those who are truly excited to build it.    That's what we've been doing and Secret of MLM Hacks is just the program that teaches that.   HOW MLM HAS CHANGED THE OFFER   Lynn: Yeah, it's an awesome thing that you've built. The thing that I'm struggling with and that the people that I've interviewed are struggling with is THE OFFER.   Can you explain a little bit about offer creation?   Steve: The way I realized this was kind of backwards and weird.    I was knocking doors as a door to door salesman. We were driving out to one of our areas, and I was in a bad mood. I was having the grumpies, sorry.   I remember looking up at these billboards, and I had this phrase come to my head.    And I was like, man, I'm getting up every day trying to sell things to people who are not planning on spending money.   But everybody calling these billboards are calling asking to be sold.    It was the first time in my life I've ever considered that.   There was already this momentum going around sales, and I needed to learn how to capture it.    I was selling pest control at the time and I put up these ads on classified sites for pest control.    I didn't realize that was totally illegal because you’re supposed to put all these credentials and stuff up.    My phone started blowing up! People are like, “I've got ants in my pants” or whatever. There's people begging for the service rather than me selling them on the service.   I couldn't knock any more doors because there's a better way. So I started approaching MLM differently.   HOW TO STAY ON TOP WITH YOUR OFFER   When it comes to offers, people want what you've got.   You have to realize that anytime we sell a product, it is solving a problem. It's easier to sell it if they really do have a problem. You don't have to create the problem then sell them the solution.    Let's say I'm selling Trident gum. Anytime we sell a product, we solve a problem but we also create problems that were not there before we bought.    This is where the offer, in any business not just MLM, comes around.   I call these follow up problems.    If the opportunity presents itself to be an Olympic skier... Someone offered it to me and I'm like, "Oh my gosh, I could be in the Olympics!"    I’ve got to solve a lot of problems that were never there before.    What skis will I wear? Who's my coach going to be now? What's my eating like? Who am I going to hang out with? What's my sleep schedule? What mountains am I going to train on?   All the things that were never there until that opportunity presented itself.    That is the exact same thing and where the opportunity lies in MLM when you realize that.   As soon as I sell my gum to somebody, or whatever your product is, what are the follow up problems and issues that are there now that they bought from you?    These are called follow up problems.    Maybe I don't like the flavor. Maybe there's certain things that you eat or drink with or after it.   Lynn: Or maybe there's an aftertaste...   Steve: Yeah, maybe there's an aftertaste. Maybe your mouth might get a little dry.    MLM IS BROKEN BECAUSE IT DOESN’T DEAL WITH FOLLOW UP PROBLEMS   If you don't know what the follow up problems are, go to anybody who's ever bought your product ever and say, "Hey, what do you wish was a little bit different with this product?"   Shut up and take out a piece of paper.    This is when the market starts guiding the offer that they want from you.    This is very key and it's one of the major reasons why I love MLM so much.   You don't have to make this initial product to get those questions out, it's already made for you.    I go out and I share it with people and I say, "Hey, here's this thing. What are the issues you have?"    And I start writing and writing and writing and writing. Then I look for the top two or three most commonly said things.   The magic is here.    I create a product to solve that follow up problem that the majority seem to be having…   And I give it away for FREE with this product when they buy it through me.    Now I've out valued everybody my upline... Everyone in my downline and I am the most attractive person to come buy through.   My upline is my competition. My down-line is my competition.    WHAT IS SECRET MLM HACKS FOR?   Lynn: So is Secret MLM Hacks a thing that is attracting people to you? And then eventually, they ask to join you?   Steve: Sometimes...   Lynn: Not all the time?   Steve: Well, I don't ever tell anyone what I'm in. I kept it very third party.    Secret MLM Hacks  is meant to educate the MLM space because no one has really been approaching MLM this way.    If I can become the category king in this space with MLM funnels, it can't be a pitch fest.    Lynn: You're breaking the old paradigm.   Steve: Some MLM’s really don't like it.   Lynn: I imagine, because you were saying that MLM is broken.   Steve: Yeah, I believe that.   Lynn: And it's been broken for a long time. We have the internet and new ways of reaching out to people yet they're still saying, “Let's call 100 more contacts from your phone.”    Steve: Why don’t we talk to those who are actually wanting to buy. People who want the solution.   Let's just give a lot of value and then they'll come buy from us instead of everyone else.   Lynn: So there are a lot of people out there that are looking for and wanting an opportunity, and you're just opening the door so that they can find you?   Steve: Yeah.   If you compare brand new people who sell on the internet in general and brand new people who sell in the MLM space, there's far more education that is much better suited to the general internet marketer.   EDUCATION IN MLM IS BROKEN   I started looking at what education is available in the MLM space and the quality of it.    So I went in and I started buying all of the top books, courses and CD’s in the MLM industry.   I started consuming them, and almost all of them have the same ideas...   “Simple things to say to people to get them to jump into your down-line”.   Why don’t we just skip all of that and talk to those who actually want the product and automate the interaction with them.    Then let's elevate the quality of education so people can have a lot of stature in the MLM space.   Go buy all the top books, go see what they're talking about. It's kind of garbage.    It's really, really old when you compare it to what is actually already working in other industries.    All I've been doing is taking this education and telling it to a new industry that's never heard it before.   Lynn: Can you explain to me why you killed yourself?   Steve: So what Lynn's referring to is, I say Steve killed Stephen.   In high school, I…   Was 35% body fat (I was a big boy) Had a huge amount of shyness Had a very rough time speaking with anybody    I'd see an adult and literally walk the other way.    It was a near clinical fear of adults for a while there.    HOW MLM HAS CHANGED SINCE I WAS IN COLLEGE   I'm just going to say it... I was dumb.   I got kicked out of college my first semester because I got pretty much straight F's and they told me to leave.    I had to wait four years to go back and reapply. I'm the least likely success story.   Stephen is a great guy. His natural state is ‘nice guy’.   It was no longer, "Hey, I'm not making any money because the opportunity I'm in is bad."   What I realized is, "Hey, I'm not making any money because I'm a terrible delivery system of it.”   I don't qualify for what the market is requiring for me to go out and be the person that sells and is aggressive to the right degree.    So I created Steve.   I just did this at Funnel Hacking Live. Something freaked me out and I started getting nervous in the negative sense (not the positive nervous).   I went to the speaker room, shut off all the lights and put on some pretty aggressive motivational videos.    There was 30 minutes till I had to get on stage.   I just did planks, sit ups and push ups because I was trying to bring Steve out.    That sounds schizophrenic... I promise it isn't.   Steve's a killer. Steve gets on stage and he cracks mics and break stages. He is the attractive character that his market needs him to be.    SECRET MLM HACKS STEVE VS STEPHEN   Lynn: You’re not dead all the time?   Steve: I'm not, no. It is a learned trait.    I was so scared for launching my podcast for the first time. I think I recorded 17 episodes before ever releasing it, because I was nervous.    Every single step of the way has been a self doctoring move.   Everyone asks, "How do you keep so much energy?" I don't.   No one's that way all the time. Everyone gets nervous.   Steve killed Stephen and it doesn't feel fake… It's very genuine. It's just a new side of me that I started learning.   Lynn: You talk about getting uncomfortable every day.    Be uncomfortable every day, step out of your zone. Learn something new, do something you haven't done before.   Steve: Yeah. Not all stress is negative.    There's de-stress, which is destructive. That's not good stress.    Then there's eu-stress, as in euphoria. Eustress is really good for you. It's like going to the gym and it’s good for your brain.    Doing something hard as early in the day as you possibly can is so good for you.   Lynn: Are you doing triathlons? I seem to recall that you're doing something like that?   Steve: I'm about to get back into it. It's been a solid year since I've really done anything like that.    I started signing up for some stuff so that I could hold my feet to the fire and get into it again.   Lynn: Is it kind of a balance thing?   Steve: Yeah, a little bit.    I think life balance is kind a facade.    It's hard to define it so you don't really know if you've reached it.    I feel like it's a weird thing to compare ourselves to something that's kind of unattainable.   HOW MLM HAS CHANGED WITH THE INTERNET   Lynn: Do you any parting words of wisdom for my listeners?   Steve: The MLM space is most easily sold when you couple it with the info product industry.    What I do is I create these products that teach ANY MLMer. I'm not pitching them at all. But they're not free.   And that's for a reason. It filters and brings people to me who have a different mentality.    If somebody can't even spend a little bit of money for some MLM education, they're not a good fit for my down-line.    I'm not trying to recruit everyone and their mom.    That's totally the opposite of what most MLMs teach. I'm actually very picky on who I let in my down lines.    If you are having a hard time recruiting, one of the easiest things you can do is create something in the front and stop recruiting everybody.    I don't get on the phone, I don't go to hotels or malls, I don't do any of this traditional MLM stuff.   Lynn: You don't do meetings?   Steve: I don't do any of that. None of it.   The only thing that I do is keep selling this front end program. It's not really meant to make money.    Any money we make, we just dump it back in ads. The people who are buying it are basically funding the ads.    Most MLM don't know how to drive ads. That program is louder than most MLM companies, which is crazy.    If they can spend $15 on ads, and I can spend $50, I'm going to crush them.   That front end thing is just meant to liquidate my ad cost and bring good people to me, who would be a great fit for my team.   RECRUITING IN MLM IS BROKEN   I NEVER approach someone. I make people apply. They go through an application process and we filter out another half of them easily.   Lynn: All the people that you're recruiting are people that are ready to run, and they're all using the internet to grow.   Steve: Yes. That's what's crazy.    I just hand off the same systems when they join my team. That's what's so mind blowing, because a funnel builder is what my profession is. I make good ones. When they come in, they get these professional funnels.    Lynn: BOOM!   Steve: Yeah, BOOM!   When you flip the whole model on its head and stop doing, frankly, really old tactics, MLM becomes fun again.    The people on my down-line are my closers. They're the ones who call the people who apply. I don't even do that.    Then we automated our onboarding process, which is actually about launch in a week or two.   We automated all the onboarding which walks them through how to:   Set up their back office Get ads Set up the funnels Take advantage of our teams bonuses   It takes them through their first 30 days in my downline. It's super turnkey.   ONBOARDING IN MLM IS BROKEN   Lynn: Wow, that's awesome. Steve also has an affiliate program for ClickFunnels.   Steve: If you're watching or listening to this and you want to learn how to do this stuff on the internet, one of the easiest places to learn these principles is in affiliate marketing.    The model for affiliate marketing is the exact same model for MLM on the internet. If you go to affiliateoutrage.com, that's the program.   Affiliateoutrage.com walks you through how to market.   Lynn: He's got unbelievable training in there… UNBELIEVABLE.    Part of today's challenge in MLM is knowing how to teach your downline all of the ‘stuff’, right?    Would you like me to help you teach your own downline five simple recruiting tips for free?    If so, go download the FREE MLM Masters Package by subscribing to my podcast at SecretMLMHacksRadio.com   The course is FREE and it'll help explain to your team what I'm doing on, what you're learning. It also gets sent straight to your inbox.    Just go download it at SecretMLMHacksRadio.com

*increase team volume, secret mlm hacks, teach your downlines, the power of the internet   Listen to a recent Secret MLM Hacks course member, Nick Bradshaw, as he tells us how is team volume nearly 20X'd after using these modern MLM recruiting principles...   INSIDE SECRET MLM HACKS   This is an interview that I've done with one of my good, Nick Bradshaw. He's got his own show but he wouldn't tell me what it is. You should track him down and ask him.   We have about 500 people in the Secret MLM Hacks program. For the next few episodes, I'm actually going to share with you guys some of the interviews I've been doing with people who are in the program and share what's been happening.   Nick  has almost 20X-ed his team volume since using the Secret MLM Hacks methods, which is crazy. I didn't know it was that much! I thought it was just doubling, not 20X!   He's going to walk through and talk about how he's been using this stuff and teaching the same strategies to his downline, which is ultimately what's been my goal in creating this stuff.   It's not so that everybody has to join Steve Larsen. It's so that you can learn how to do this stuff on your own and then teach your downlines and explode stuff.   A lot of MLMs are refusing to be influenced from the top down on the strategies that I'm teaching. I'm just telling you… This is the landscape of the atmosphere that we're in around here.   A lot of big MLMs are not wanting to take on some of the strategies like the internet, which is ridiculous. It's because they don't know it themselves. They don't know how to train or teach on it.   The strategy I've been teaching is actually to go from the bottom up. It's for the little guy.   HOW TO TEACH YOUR DOWNLINES   Secret MLM Hacks has been focused on training from the ground up. I don't care what MLM in you're in. That's why I'm not here pitching you guys all the time. I'll drop every once in a while what I'm in if you guys are interested, but that's not the purpose of it.   The purpose of it is for me to go and influence MLM from the bottom up. To hand tools to people inside of MLMs from the bottom up who can go reteach it to their people and explode past their uplines.   That's been the point and it's been working. We've had a lot more MLMs reaching out, asking things like, "Would you come build funnels for us?" I'm like, "Where were you when I was talking about it earlier?" It's flipped the whole table on its head.   I have a very special guest today. Somebody I have been watching and seeing everything that has been going on... And I've been impressed.   There’s not many people in MLM who use the power of the internet. I've got a very special guest for you today. It's very easy to see who is in MLM online because there aren't that many. When I first saw other people doing it I was like, “Oh my gosh I'm not alone!” I was so excited about it.   I want to introduce you to and welcome Nick Bradshaw.   SECRET MLM HACKS INTERVIEW WITH NICK BRADSHAW   Steve: Hey man. Thank you so much for being on here.   Nick: Dude it's been absolutely my pleasure. It really really is.   Steve: It's gonna be awesome I'm pumped for it. Just so people understand more about what you do, tell me when you first got into MLM?   Nick: I've been in the MLM game myself about two and a half years. Funny enough, my wife is actually the one who started all of this and I jumped in halfway through. It's really skyrocketed and taken off from there.   My wife's been doing this for about five years. And during that time I was actually a car salesman. I was working 60 - 80 hour workweeks, every single week.   When I started in car sales I had one kid and then next thing I know, I had two kids. I blinked three times and next thing you know I'm sitting next to a six and four year old kid. I'm like, “Where did all the time go?”   I was burnt out on it. I had set all these goals and I had reached the goals. I had worked my way up the corporate ladder so I could provide for my family and let my wife be a stay at home wife.   I got to that roadblock that said, “Where do I draw the line of how much time I'm spending at work versus how much time I'm spending at home?”   From there it was like, “Alright, well what do I do? How do I remedy this, how do I fix it?”   Steve: Something's gotta change, right? We've gotta shake it up a bit.   WHAT IS INSIDE SECRET MLM HACKS?   Nick: How do I be a better father to my kids? How do I be the father that I want to be rather than just the provider and someone that my kids don't even know? I was literally leaving for work before they woke up and I was coming home two hours after they'd already been in bed.   That's where my journey started with MLM. My answer to all of that was, “I'm gonna jump on board and help my wife build this business”.   And so that's what I started doing. I've got all these sales skills. I've been doing this hardcore sales stuff for five years now. My wife was relatively well. She was a silver rank in her company which equated to $2,500 a month.   So I said, “Okay, if I'm gonna quit my job and I'm gonna do all of this, I’m gonna quit cold turkey”.   Steve: You just up and left?   Nick: Yeah, just up and left. I said, “I'm done”.   Here's the crazy part… We moved from Indianapolis to Austin, Texas two months afterwards. We completely restarted. Hit the reset button.     I've got all these sales skills and one of the things that I see really lacking inside of the MLM world was people knowing how to sell. So that was the problem that I said I can fix.   I jumped into our team trainings and I started doing all of these things. I started teaching them menu selling (which is a car world term) but it's just narrowing down the options.   Instead of giving them this huge, 16 page spreadsheet of all of these things that they can buy, you're gonna narrow it down and say, “Okay you have this option, this option or this option.”   HOW TO INCREASE TEAM VOLUME WITH SECRET MLM HACKS   I started doing that and in four months, our team volume jumped from $30,000 a month to $80,000 a month.   Steve: Wow, big jump.   Nick: Yeah big jump. Just within a couple of months of just getting people to understand how the sales process actually works and implementing those skills.   But then we really came to a plateau. You can only do so much to the customer base that you already have.   Steve: Right. You need some more people eventually.   Nick: Eventually you need more people. That was the brick wall that I ran into at that point. I was like “Okay, so how do I do this?”   Marketing, duh.   If sales pushes and marketing pulls, I need to pull more people into this business.   But I had no idea how to do it because I'm not a marketer. I've been doing sales my entire life. And honestly, that's when I found Steve Larsen. I started listening to Secret MLM Hacks and I signed up to ClickFunnels.   From there… I failed. Miserably. On my face.   Steve: Sure. We pretty much all do the first few rounds.   Nick: I jumped in and I'm like, “Oh this is gonna be awesome! I'm listening to you but I'm not really hearing you”, you know what I mean?   Steve: I always laugh when people are like, “I've heard this training before”, and I'm like, “No it takes a few rounds, go again.”   Nick: I jumped in and started building these funnels and I'm like, “This is going to be awesome” and then I hit launch...   And I launch that first funnel and nothing. It was just crickets and I'm like, “Alright, back to the drawing board”.   INCREASE TEAM VOLUME WITH CLICKFUNNELS   I paused my ClickFunnels account because I realized that I didn’t have the skills that I need to be successful doing what I'm doing.   Steve: Right.   Nick: That's when I really jumped into it and I remember the time specifically. I was at a leadership retreat which is an invite only retreat for a company. I had just gotten Expert Secrets and Dot Com Secrets. I bought the black book with the funnel hacker's cookbook and all of that. And I brought it with me.   I'm sitting in our hotel room and I started reading Expert Secrets and I didn't put it down. I went all through the night and the next morning. When it was time to get up and go to the retreat I was still sitting there with my book on page 240 or something like that.   All of these things just started hitting me and it was like the fire was lit. I started really consuming and I even started hacking Secret MLM Hacks.   Steve:  I noticed that's what you were doing. I watch a lot of people do that which is great and I think they should model it.   Nick: When I was hacking Secret MLM Hacks somehow, someway I ended up in the membership site and I hadn't paid for it. I messaged you and I'm like, “Dude, I have no idea how this happened but I'm here.”   Steve: We were in the middle of tweaking some stuff. Yeah, I remember that. It's not that way anymore.   Nick: It's not that way anymore. A whole new revamped course and everything. I got there and I started watching your videos, consuming and I implemented.   For my relaunch basically modeled exactly what you were doing. This was probably seven months ago, eight months ago?   HOW LONG DOES IT TAKE TO INCREASE TEAM VOLUME?   Steve: A while ago now, yeah.   Nick: Since then we went from$80,000 a month in volume to averaging about $150,000 a month in volume.   Steve: WHAT? I didn't know it was that big dude… Are you serious?   Nick: Yeah. In the past 12 months, we've done a little over $1.5 Million.   Steve: So you're saying it works?   Nick: I'm saying it works dude. That's probably about the time that you really started noticing me singing your praises. I'm sitting here inside of my own business and I'm watching these things grow and accumulate exponentially.   And I'm trying to teach this stuff to my team and get it through their heads… There's no other way!   Steve: I don't know another way either. I'm not making fun of you who are like, “I love talking to friends and family. I love going to home and hotel meetings”. Good on you. But you can only do that for so long.   It's so much better to have something automated.   Nick: Yeah, absolutely. I start learning more about marketing and it's a constant learning curve obviously.   But you know that? It’s so true that MLM is a personal growth opportunity with an income opportunity attached to it.   Steve: Right.   Nick: That's what it is. It's a great way to start for the traditional person who doesn't know anything about marketing or sales. You can start talking to family members and friends and doing all of that.   But the reason that 99% of us out there are failing is because we don't ever move past that portion of it.   The growth never happens and where we get into real marketing or real sales.   PERSONAL GROWTH WITH SECRET MLM HACKS   Steve: Reaching out to your network only gets you so far. After a while you have to learn how to attract more people, market to them, change beliefs, sell and close.   It's funny when people are like, “I'm just gonna treat this like a hobby.” You're not going anywhere then, sorry.   It's a business not a hobby.   Nick: That’s the way that I see this. We talked about this the other day. The way that I see MLM moving, the way that I see this momentum going... It's having a rebirth, almost.   If you've lived in our world, it's changing the way that it's happening. We're slowly moving out of those 1960's origins and moving to 2020.   You're seeing a lot more sales and marketing professionals get into the game. I'm trying to teach everybody that, I'm trying to show everybody that.   If you're not moving in the direction that things are going, you're going to become extinct.   You're going to have real professionals in this game, doing things, exploding and leaving everybody else in the dust.   Steve: There are social media platforms that were never around until 10 years ago. The distribution channels that exist now are massive and you can tap into them for near nothing.   Most MLMs are mad when you go do that kind of stuff. What is wrong with you? You could be selling so much more if you just use them! It doesn't mean you have to be on Facebook saying “MLM”.   What are you guys are doing right now that's working best for you? I'm just interested in that, because the course is big. Secret MLM Hacks is not a small course.   What is it in there that has been most helpful so far?   TEACH YOUR DOWNLINES WITH SECRET MLM HACKS STRATEGIES     Nick: The thing that I think that's been most helpful… It's just gotta be the confidence to go out and PUBLISH.   Steve: Oh yes.   Nick: The confidence to go out and publish and talk about what you're doing. It's one thing to sit there and learn it for yourself. It's another to go out and actually teach people what you're doing.   Steve: Sure.   Nick: Not only because, in my personal opinion, I think that you learn it better and but you learn how to communicate it better. The more that we've been publishing, the more that we've been putting it out there, the more that it attracts people.   Steve: Sure.   What's being published right now? Is it a podcast right now?   Nick: I've started a small little podcast at the moment.   Steve: What is it called? Feel free to shout it out.   Nick: I don't know if I want to at this point...   Steve: That's okay then, never mind.   Nick: I'm still trying to find my voice. My wife's Instagram account has been blowing up. She's got 42,000 followers right now.   Steve: That's big.   Nick: We do a lot of not direct marketing there. More like back page marketing.   Steve: Sure, that's one of my favorite kinds. Especially in MLM.   Nick: I modeled you and I set up my own little course. I started targeting people who want to make money online. The people who actually want to own a business. Not people who want to do a hobby.   Sending people through that mini-course has yielded great results.   THE POWER OF THE INTERNET AND MLM   Steve: That's awesome.   What does your funnel look like right now? I talk so much about funnels, and most of the MLM world is still very new to the funnel term and concept. But what is it that you guys are doing right now?   Nick: The big thing we're doing right now is the little mini course which basically teaches marketing for MLM.   Steve: Sure, that's awesome.   Nick: The big idea behind that is, if you want to recruit more people into MLM and you don't want to talk to your friends and family, then:     You have to target people who actually want to own a business but people who aren't necessarily getting the results that they want out of the current business that they're in.   Setting up this little mini course that teaches people how to market. People who actually want to learn how to market their MLM. Then we invite them to join the downline.   At the end of this course I affiliate for you and I say, “Hey, there's two ways that you can learn this…”   Steve: Which I see by the way, thank you.   Nick: “... You can either go join Steve's Secret MLM Hacks and learn it from the master. Or you can join my downline and I'm gonna teach you exactly what I'm doing to grow my downline to do $1.5 Million per year.”   You can say in your current business and learn from Steve or you can join me and learn from me.   Catching that low hanging fruit, I suppose. Taking advantage of the way that the current MLM system is.   You have so many people that are unsatisfied with the business that they have because they're not learning the things they need to run their business.   TAKE THE OPPORTUNITY TO INCREASE TEAM VOLUME   Steve: Which reeks of opportunity for the rest of us who actually know what the heck's up.   Nick: Exactly. That's exactly what it is. It's kind of like a smorgasbord of low hanging fruit.   Steve: It is, yeah.   Nick: As far as extra recruiting goes and getting new people, it's great when people actually want to use the product, they believe in the product, they love the product and all of those things.   That's an amplifier but it's not a requirement.   Steve: So you guys have a course, you're selling, you're driving traffic to the course and then on the back you’re saying, “Hey, if you want to come join, this is what we've got”.   Nick: Exactly.   Steve: That's awesome. I was filming some training for my own team three weeks ago now. And I just wrote RECRUITING.   That is what most MLMs teach you and the method for it is just walk around. Think about the power of what we're doing with this stuff.   We're taking the recruiting model and replacing something in front of it so that we're not actually promoting the MLM.   How long did it take you to create your course?   Nick: I created the course in about seven days.   Steve: RIGHT? It's not crazy, man. You create this course so then you're no longer promoting an MLM. So Facebook is okay with you suddenly.   You drive traffic to that and take the money to dump it right back into ads. It's amazing and it changes the whole model.   It's literally INFO PRODUCT + MLM. Mashing together two different industries.   Are you doing phones sales as well? Closing them on the phone?   TEACH YOUR DOWNLINES THE POWER OF THE INTERNET   Nick: To a degree yes. I will offer that to people and I have an application process (modeled after you).   Nine times out of 10 when someone goes through the application process, I set up my auto-responder. My email service will kickback a set of emails that walk them through the process of setting up their account.   Then I've done an automated overview. A business overview that teaches them about the company.   During this entire time, I never even mention my company's name.   Steve: This is the craziest part! Same thing!   Nick: I've literally modeled what you've done.   Steve: I LOVE IT!   Nick: For months my entire office was covered with print out after print out of exactly what you did.   Once I finally mapped it out in my head, it was more about the concepts at hand.   Another thing that I think a lot of people struggle with inside of the funnel world is that they think it's about pages.   Steve: Right yeah, it's not.   Nick: It about the framework. What is the state of mind that he's putting every single person in?   Once I finally understood the framework behind it, I knew that's why I failed the very first time that I tried ClickFunnels. Because I thought that it was just all about pages.   But once I understood the core framework and moving somebody through the funnel and how that's done, then all of a sudden it made sense.   Steve: Right.   INCREASE TEAM VOLUME WITH SELF-LIQUIDATING OFFERS   Nick: One of the coolest things that happened out of all of this and how I feed this recruiting machine is by putting self-liquidating offers throughout the course.   The course is dripped out over five days and on each day there's a small self-liquidating offer.   Whatever I talk about that day, I then give them an offer to say, “Hey, if you want to learn this more in depth right now, click this”. Then it goes to a new page with a little sales video for an offer for $7.   Right now it's $1.50 per opt in on the front end and on the back end it's churning out $38.   Steve: You're speaking louder than whole MLMs even know how to!   Nick: Exactly and it pays for itself 17 times over. I'm paying myself to recruit people.   Steve: Last week on Secret MLM Hacks we put $1400 in and we got $20,000 back out (not including how many people got recruited and then they get handed the same recruiting systems). I don't know how it fails.   The biggest issue is the education. Most MLMs don't know how to do this which is understandable. It's a newish thing.   What would you tell to somebody who is on the fence about trying this?   ON THE FENCE ABOUT SECRET MLM HACKS?   Nick: The biggest thing that I would tell people is fail and fail fast. Just do it.   When we over think it, nothing ever gets done. I'm a perfectionist myself which is why I listened to Secret MLM Hacks 18 months ago and I just started doing this six to eight months ago. It wasn't really until the last three months that it really took off.   I’m still constantly tweaking and doing things to it but the fact is that I just did it.   I finally put down the pen, I finally put down the book and I went out there and I did it. Then I hit publish and I wasn't scared to feed the machine up front and put a little bit of money into it.   Nothing is ever gonna get done if I just sit here and read books. The knowledge is great...   Steve: But nothing happens.   Nick: You just gotta do it. Be active in your pursuit of what you want.   Steve: Be clear about the fact that this is not a hobby.   We've treated this like an actual business. We've got phone closers, we're talking to people and training.   I hate when someone joins because they're trying to do you a favor. Then they're wondering why they don't go build.   You recruited the wrong who! We gotta change your who altogether!   Nick: Every bum on the side of the street needs an opportunity.   Steve: Right!   Nick: I live in Austin and if you walk down downtown Austin you're guaranteed to see about 10 every 100 yards.   They might NEED an opportunity, but they don't' want it. You gotta find those people that actually WANT to succeed in whatever it is that you're doing.   DO YOU WANT THE SECRET MLM HACKS OPPORTUNITY?   Steve: Dude I am so thankful that you got on here. Thank you so much for sharing. I did want to ask one last question.   How many people have you been recruiting since you turned it on six months ago?   Nick: I would say we're probably getting five to seven a month.   Steve: That's awesome! On autopilot?   Nick: Yeah, on autopilot.   Steve: And the quality of person is really high which is awesome.   Nick: Five to seven a month is what we're recruiting into our organization and we get paid for a lot of people that say no to us as well.   Steve: Yeah, they bought the thing up front which is the beauty of it.   Nick: And I say five to seven, that's five to seven that we ACCEPT.   Steve: We get three to four applicants a day but I immediately cut out at least half off them because I can just tell…   Nick: Once you get to a certain point, you have to be able to say no. You have to self-select and be able to weed out people because otherwise it just becomes too overwhelming.   Steve: Then you turn into a life coach rather than a “Here’s what we're doing in our company this week” coach.   Nick: Exactly.   Steve: With love, I'll say that as tenderly as I can.   Nick, thank you so much for being on here, I really appreciate it. This was awesome, man. Really means a lot that you jumped on.   HEAD OVER TO SECRET MLM HACKS NOW   I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.   After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next free training.   There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. Learn the 3-step system I use to auto recruit my downline of big producers without friends or family even knowing that I'm in MLM.   If you want to do the same for yourself, head over to secretmlmhacks.com. Again that’s secretmlmhacks.com.

There are 3 easy levers every MLMer can pull to cause more success in their business…   DO YOU WANT TO BE SUCCESSFUL IN MLM?   Back in the day when I was first joining MLM, I was brought to the side and a guy asked me, "Stephen do you want to be successful in MLM?"   And I said, "Well of course."    And he said "Well, what successful people do is they take their phones out and they chat with people in their contact lists and then they three way me in with them and I do the selling for you."   And I was like "Really? What if they're not interested. Alright, well sounds good if that is how it happens then let's do it."    This should be ruffling a few feathers right about now.   That's usually what happens, right? And there's nothing wrong with that if you KNOW the person has a pre-existing desire for MLM.   But if they DON’T, that can be really, really awkward.    I'm not saying huge down lines have not been created that way. Of course they have.    It's possible, it's just not very probable.    If I look across the street and I'm like, "Oh my gosh I need to go grab Mr. Jones. Mr. Jones needs this opportunity, he's got to come in and join me."    The problem is that if they need the opportunity, they’re usually not a good fit in the first place.    If they need it, rather than want it, that sets precedents for how they will behave inside of your down line.    MY FIRST DOWNLINE PROBLEMS     I started recruiting a bunch of people and it was awesome, it was cool, and I had a bunch of fun doing it. I recruited 13 people my first month. I think it was about 5 weeks actually.    NONE OF THEM DID ANYTHING.    They came to me and started asking me the dreaded question, "Stephen, what do I do next?"    And I said, "Well, do you want to be successful in MLM?"   And they're like, "Yeah."    And I'm like "Well this is what successful people do. They take their phones out, they reach out to the contacts, and then they three way me in and I'll do the selling for you."    I felt myself do the same script I was taught, and many of us do… Because we've just never been taught that there actually is another way.    My program, Secret MLM Hacks, shows you how to create auto recruiting systems. For any MLM that you're in. You don't get pitched in the program. I'm just trying to change the industry.    You've got to solve a lot of the downline problems that people experience after they join you.    There's followup problems, problems they did not have until they joined my downline. How can I solve followup problems the most for all of the people who are joining me?    HOW I SOLVE DOWNLINE PROBLEMS     I've trained my people and many methods. I've trained my people in many ways. There's a training program that we're coming out with for my team and I thought it would be kind of cool to show you how I treat the onboarding process.    It's a program called Hack MLM. Don't go there unless you want me to pitch you. What's cool about it is, it walks through all the setup. It walks through here's how to make sure you get all the bonuses you didn't know about. It walks through how to setup our teams recruiting funnels and systems and content and process and pitching.    One of the things that was frustrating for me with the first MLM I joined was that I felt like I wasn't getting enough training from my up line.    Beyond talking to my warm market, my friends and family… Once those people dried up, I didn't know how to get more leads.    I had to become a marketer in order to turn back around and try to solve this problem.    For the last five years I've been obsessively learning how to do that and I'm stoked because with all the ways I've been helping solve the followup downline problems for the people I recruit.     I finally have a full course that I send my people when they join me. It walks them through, day by day, for 30 days. Your first 30 days in my downline, this is what you should be doing.    Oh and by the way, here's a whole bunch of prebuilt stuff just for being in my team.    I wanted to teach you how to create your own onboarding system. I'm not pitching you guys into my downline, I'm telling you guys what I do though to help automate it.    MLM ONBOARDING PROCESS   When I think about onboarding, I think about it in several different fashions:   There's the act of actually recruiting the individual There's everything that you do though before you recruit them to get them in your world    Most people are like, "Well I'm gonna focus on recruiting. I'm gonna focus on what I say. I'm gonna focus on the scripts that I do. I'm gonna focus on making sure they know about this bonus. I'm gonna make sure that they know it's buy-one-get-one free, or there's this onboarding bonus if they join now."    Those are all cool... But if you just change who you're speaking to before, you don't have to do a lot of those tricks.   Most of the MLM books that are available in today's market are very much like, "Here's the top three things you can say to get anybody to join your down line."   I don't really believe in mind control. Instead if you just change the who, and you stop going for Mr. Jones across the street, "who needs the opportunity."   I start going for people who want it. It completely changes the game.    There's three levers you can turn in the MLM space that you likely don't know about.    WHO HOW ONBOARDING    WHO ARE YOU ONBOARDING?    The first thing is you can just switch up the who. Switch up who you're speaking with.    Secondly, you can switch how they're pitched. You know I have auto recruiting funnels and we still get three to four people a day asking to join my down line. We are about to cross 1,100 in the last year and a bit. Which is crazy.   Who I'm speaking to and how they're pitched - Those are two things I can have control over in the MLM space.    You don't own anything in MLM. You have no assets.    Out of the box, you just have what the MLM has given you. You get your starter pack, you got your bonus opportunities. But you don't own the product, you don't own the scripts. You don't own any of the stuff.    I'm not trying to freak anybody out, but I want you to be very clear about this. You don't own anything when you join an MLM.   Instead what I do is I change up who I'm speaking with. I get people who actually want to join me and buy from me.   HOW ARE YOU ONBOARDING?   HOW I speak to all of these people is not the traditional method. They have to go through an application. That's one of the levers I can turn.    My friends and family, they're not actually interested so I’m not going to waste my time and trying to pitch them.    HOW I bring someone into my MLM is very key. How I bring somebody into my MLM sets the precedent for what I'll need to be doing with them after they join.    If I recruit somebody by begging them, I probably just became a life coach for that individual.    If someone has to apply to join me or they have to prove that they really are a good fit for my down line. Now, what's the precedents I've set for after I've recruited them? Now I've become a business coach, not a life coach.    Now I go and I say, "Now do this now do that now do this now do that." And they do it. Rather than me saying, "Well I know someone said something mean to you are you okay, are you fragile?"   If you've noticed it's hard for you to reach out and contact those in your downline, you probably recruited people who were doing you a favor. They don't actually want to be in it.   I know I'm flicking some nerve chords here in this episode.   There's a few levers you can turn to drastically increase the amount of people that you recruit AND the quality of the recruit.    I'm not saying the value of the person. I'm saying the quality of the recruit in terms of what they're willing to do. If they're already business savvy. If they're already ready to run.    WHAT IS YOUR ONBOARDING PROCESS?    When someone joins your downline, there's not a lot of things you can change. That's controlled by the MLM. But after they join, this is a completely different game.    The thing that I have control over is my onboarding. The way I onboard somebody. That's a huge deal.    WHO, HOW and ONBOARDING are the three levers I can turn and have a lot of control over in the MLM space.    I can upgrade:    The WHO HOW I pitch people and HOW I approach them The training that they receive afterwards    After I joined that first MLM I was like, "Who do I speak to? I don't even know what to do next." I remember explicitly having that thought.    I didn't know who to go talk to anymore. Which means all I have is do the method I've been taught. Then when people join my downline, I don't know what else to tell them. I can't onboard them.    A lot of Secret MLM Hacks walks through this kind of thing. How to upgrade your process for reaching out to people and the onboarding piece. The onboarding piece is tons of fun.   We have several methods in the program but the one we're launching right now is called Hack MLM. It's free for those who are in my down line. What is does is walk you through the first 30 days in my team.    I want to show you guys some of the easiest ways to come up with the downline problems your people need help with. A lot of times, people want to have success and they're willing to do what they need to. Sometimes they just don't know what to do.    DO YOU WANT TO BE SUCCESSFUL IN MLM?    The first thing I ask people to do in the onboarding sequence is to define what success is. When someone joins my down line, if they are actively publishing, and if they have their recruiting funnel up at a bare minimum. That is a very successful person.   Just the fact that they're publishing, they will recruit people. There's so much authority that comes with creating a video. People reach out, they want to join me. Regardless of what I have for them if they do.    Listen to tons of those podcasts that are out there in the MLM space on iTunes. A lot of those people recruit simply because they're publishing. That's why I tell everyone to freaking publish. It will change your life.   I need to find out what success even looks like and what it is that I want everyone of my recruits to be doing. I want them to recruit the world! Okay, that's not accurate, you have to think somewhat realistic. It's possible, not probable.   Other things your downline needs to know is:    Product education Back office education When the next event is Teach them to setup their e-wallet so that they can actually get paid Educate them on the bonuses Scripts Give them the confidence to approach people or use a computer   There's a lot of stuff someone has to understand in order to have success.    I need to figure out what order somebody should consume those topics in. This is not easy. It took me about three or four months of actively thinking about it to come up with the order of topics somebody should consume this process in.    ONBOARDING FOR SUCCESS   One of the first things you can do is go talk to the people. Talk with your up line. Ask them "Hey, what are all the things you have found people need in order to be successful." Then you list all those down.    Then you ask them things like, "What are all of the concerns that you hear from the people that you guys are recruiting as well, people inside of the rest of our team." That's gold.   If you can figure out what it is that everyone else is struggling with, that's a massive way to figure out how to actually go and build an onboarding system.    Talk with people that you've recruited. Ask them things like, "What do you wish I would've provided for you at the beginning." Or, "What are you guys struggling with right now?"    What's great about what I'm telling you right now is, it means you don't need to be a marketing genius to pull this off. All you're gonna do is ask, "What is it that you guys are struggling with. What is it that you wish that I had provided for you. What is it that would really help you."    And they're like, "I need more leaders. I wish I knew how to talk to people. When somebody tells me no, I don't know how to overcome objections."   So then you're like "Okay, I need training on objections. I need training on certain kinds of scripts.”    How do I help my team:    Get more leads Upsell Go back to people and tell them about other products that are out there so we all can increase our revenues    YOUR DOWNLINES ONBOARDING NEEDS   I'm gonna go in andlist a whole bunch of needs of my team. I'm gonna get them from my up line, from my downline, from people who are successful already. Maybe I can find several lists on blogs.   Don't try to organize it yet. Just brain dump it.    Then what I do is I go through and create 30 topics.    I organized them, I condensed them.    This topic, this topic and this topic are super similar - I could teach those at the same time.    And then this topic and then this topic - Those are really similar as well. I could teach those at the same time.    I condense them and realized, "I want to make this a 30 day thing”   It could be 21, it could be 14. You don't even need to do the day thing. Just the fact that you have on boarding training massively increases your likelihood of having a successful downline.    We made a big list of team needs. Then, what I did is I went I spoke with my up line, and other successful people and my MLM and I said, "Hey, how can my team make the most money from the get go."   Now this is what was really powerful. This is why I'm trying to teach you this.   “How can I make my team rich”, is what I asked them.    We went in and what we asked was, "Can you help us understand all of the bonuses that we don't know exist. What are the bonuses that we don't know our team could have advantage of. Whether when they're brand new, or existing."    SUCCESSFUL MLM TRAINING    We realized by day 14 there is a bonus thing that starts that I don't know if everyone knows about. Then if they do some other things within 30 days there's some huge bonuses as well.    We listed out all these other bonuses and now we had these milestones. So guess what day 14 was about inside of our onboarding training. THAT BONUS.    It's been 14 days since you joined our team. Thank you so much. But by the way, this bonus, you're now eligible for, it's really easy to get. This is how you go do it.   On the next day we said, “Hey by the way, if you take advantage of X, Y and Z you also get this bonus if you do this and this within 30 days.”    Here's a bunch of pre-made assets and pre-made lessons for you that make it easy for you to go get that extra cash bonus.    Now they got money coming back in.    ONBOARDING WEEK ONE     We made week one all about setting up the back office.   Setting up the back office Product education History of the MLM itself Different products An overview of where you get the most commissions   It's very much a familiarization of what is going on in the MLM itself.   ONBOARDING WEEK TWO   The second week was about how to take advantage of additional bonuses.    Here's how to meet and greet those inside of our community   Let's:    Get you set up and integrated in the first two weeks Make sure that your wallet's set up Make sure you don't do anything where you're not qualified for cash   That's one of the most frustrating things. I've totally had that happen to me before in the past. There's two things I didn't have set up in my back office and because of that I wasn't getting paid.   I don't want my downline to be doing that.   ONBOARDING WEEK THREE   On week 3, the training was all about solving some of these big needs.    I wanted them to get leads, baby. Lots and lots of leads.   How can I pre-build lead systems for them and train them on them? So that's what I did.   The last bit on day 22 (it actually stops at day 29, not 30) is where I teach them how to make NOISE.    How to:    Make noise Get traffic Get eyeballs Have a consistent source of leads Get the lead machines set up in week three Fill it with just tons of people   After that, the next thing we're doing is help them understand how to go and sell even more of the product itself.   I just want you guys to understand just because you recruit them, that DOES NOT mean you are done.   One of the easiest ways for you to get real big in this space is to just solve more problems than other team leaders. Just give it to your people. Train them.   DO YOU WANT MY MLM TRAINING?   All of this MLM training cost me $15,000. I have a very professional team. We built an amazing members area and a massive drip sequence.    It's really impressive but it was expensive for me to create.   The way you bring somebody into your downline sets the pace for how they'll behave in your downline. How you recruit someone usually determines if you'll get to be their business coach or forced to be their life coach.    Because of that, I make it kind of hard to join my own downline. There's an application process and a phone interview that is required for someone to join my team. There's a mini course that walks them through the set up of their own recruiting funnels and their own lead sources. Much of which is pre-built for them.   Here's why I'm telling you this. In the past I've trained my downline in many ways with many methods. But I finally decided to put all the training in a single spot in a course that walks my new recruits through their first 30 days in my down line.   Back office set up PLUS recruiting funnels.   I'm about to launch it to em. This is a new thing that we've got for them which should and solve a lot of problems.    If you wanna be kind of an ant on the wall and jump into see how I train my teams, you're more than welcome.    BUT, FAIR WARNING…    The course is meant specifically for my team. You will find out what MLM I'm in.    If you come in to check out what's going on, I will pitch you.   There is stuff all over the place telling you to just join my team.   Fair warning. Don't go there if you don't want that.   You might be trying to build similar things that I've built. That's great. Then come in and check it on out and see how we've structured everything.   If you wanna check it out go to hackmlm.com. Funny enough hackmlm.com was available and we built the whole thing on top of it.   Hackmlm.com is the actual thing if you wanna see how we've done it.    If not then, take the training that I just showed you. It's all free. No pressure. All free. Have not charged a dime for it. Not going to.    This training is for my down line specifically. If you wanna come in and check it out though, you're more than welcome to. See how I actually train and coach my people on how to pitch, set up auto recruiting funnels and a lot of cool stuff that's in there for them.   Please don't feel any pressure at all. I just wanna teach you that those who solve the most follow up problems tend to win in the MLM space. There's not many people solving follow up problems.   WHY I’M SO PASSIONATE ABOUT MLM TRAINING   This whole thing started because of my desire to get more answers... And I couldn't find them.   I've been obsessed for four years… How do I solve more downline problems for my teams?   I tried something and it wouldn't work.    Then I'd try something else and it wouldn't work.   I'd try something and it would kind of work, but it was only something a super psycho marketing nerd like myself could do it.    I was like, crap. That's not good enough.   Simplify, simplify, simplify, simplify.    Then I got down to space where finally, pretty much anyone can do it if they just decide.

  Do you know how to create pressure on the internet around your MLM?    This is super valuable stuff. I'm excited to share it with you.    HOW TO GENERATE TRAFFIC FOR YOUR MLM   If you guys have been following me at all, you know that one of the reasons why this stuff does so well is because I follow the info product model on the Internet. I piggyback my MLM on the back of it.    That's the reason why it works so well. And that's a lot of what I teach here. This is what I teach in the Secret MLM Hacks program itself.    A lot of people are like, "Okay, Stephen, you told me I can go set up these little machines all over the Internet, right? Put all these things all over the Internet, how do I actually orchestrate pressure, right? How do I get eyeballs?"   Think about Hollywood. Do you think movies in Hollywood would be as effective if no one heard about the movie until the day it launched? No.    Hollywood has nailed the model. They know they're going to drop out a preview, eight months before and then a new one, six months and then four and then two. There are several kinds of previews.    They take the most exciting parts of the story and they're showing them.   They're showing the most exciting parts of the story. That becomes the preview. If you want to fill in the gaps, you go to the movie. Everyone knows when it comes out.    They keep telling you. Pressure, pressure, pressure. Here’s the date you can go see it. Are you going to dress up? You're going to go at midnight showing?    They build pressure to this date and then release the pressure and tens and hundreds of millions of dollars go through a single day.    FOUR TRAFFIC METHODS IN MLM   The mistake is to build all these cool things in MLM, but then not tell anybody about it until the thing launches.   I treat a lot of what I do in this space, much like I would any other product launch. Even though it's not mine, it's how I'm doing it.   There are four different ways that I like to generate traffic.   #1 My favorite way to generate traffic is to create content (what I’m doing now). I create content and I push traffic to certain things based on what I'm putting out. I have two shows, almost three.    #2 I like to get influencers to namedrop me and that's something else that we do a pretty frequently   #3 Get affiliates so people can go sell my programs and take a huge commission. It brings me the kinds of people that I would be interested in having in my down line in the first place.    #4 Ads.   Isn't that funny? In that order. Ads is the last one.   I'm not saying not to do it or it's the least important. That's the last one that I go do, and I'm not driving traffic to my MLM.   Facebook has a hard time with that and that's okay. So I don't. Follow the rules. I don't get around it. There's not some secret loophole. What I do is, I don't even promote my MLM. I'm promoting something in front of it. On the back, I'm bringing people into my MLM.   HOW TO GENERATE TRAFFIC WITH FACEBOOK ADS   So if you’re wondering, "Stephen, how do I get traffic for my stuff? How do I get eyeballs and people on my stuff that I'm putting out?"    I hate trying to learn to do Facebook ads. I have no idea how to do Facebook ads. Why would I learn that?    There is a who, who already knows how.   I go find people who are as obsessed in their thing as I am in mine.   I don't need to know how they do all their thing. I just need to know that they're obsessed. I need to know that they're good.   So I went out and I found a Facebook ads person. Honestly, it wasn't that expensive. I thought it'd be more expensive. They're incredible. They're so good and they drive all the traffic for me.    I don't even know how to start a Facebook ad.    I don't want you to do is sit back and go, "Well, it's easy for you to do it Stephen because of blah, blah, blah, blah, blah, blah." Garbage. Hot garbage.   I don't know how to do a lot of things in my business, which is how it should be. The CEO of Coca Cola doesn’t khow to do every single role in Coca Cola.    Steve Jobs didn't know how to do everything. That's why he went and he got all these coders to do it all. He was just the sales guy. He was the aggregator, the entrepreneur. He was not a coder.   Don't look at these traffic methods and go, "Well, I don't know how to do that so it doesn't apply to me”.   I would just use one traffic method, not all four. Just choose ONE that you're going to master and have a bunch of fun with it.   HOW TO GENERATE TRAFFIC FOR YOUR SALES FUNNELS   You know what's funny? When you get a sales message right, and you get the offer right, and you get the funnel right, you get to this really cool zone where you get to just have fun getting traffic in different methods.   One of the ways you can generate traffic is obviously ads. That’s one of the reasons why I have a paid prospecting funnel.    Yes, it’s to get some cash in your pocket. But it allows us to profitably spend ad dollars. You're not just sinking money into getting leads that won't pay you anything.   Instead, they're generating the money. And you're able to invest it straight back in, and literally self-liquidate. It’s super cool because I get a whole bunch of people coming on in for free.   In some form or fashion, you will always purchase the customer. Whether it's…   Through money A cost to acquire through ad spend Through your time    My last podcast episode on Secret MLM Hacks Radio was talking about the different cost models of MLM. There's three right off the bat that are really easy to talk about.   #1 Spend money. #2 Spend time.  #3 Spend time once.    If I'm going to spend my time and not money, I'm going to spend my time once. I'm going to go create create content. Stuff that lives on beyond just the one time I took to go and make that thing.   Traditional MLM goes around and says "Hey, pitch everyone, all the time."    It's not a scalable model because you only have so much time. If we're not using an application funnel or some kind of recruiting funnel, you don't know if the people who are coming in also have the same kind of desires and drive that you do.   MLM AND CONTENT CREATION   You're the only real driver. The one pushing your sales message, and you're using that same amount of time.    Let's say it takes you 15 minutes to do your little speil or whatever. You're going to do that same 15 minutes all the time.    The cost model that I really like is ads coupled with only spending time once.     Then I can scale. Then I can take that system and hand it to my down line.    How do I get traffic? I like paid advertising and organic.   Let's say you sell supplements. I would go and find a ton of other publishers who also talk about supplements. Regardless if they're in MLM. I would try and get on their shows. At first, it would probably mean that I would get them on mine. Create those feelings of reciprocity and I'd get on theirs.   Get on influencers podcasts and blogs. Get other big influencers to come on yours. That actually cross pollinates their followings. That brings some of their following over to you.    That's how I grew my stuff so fast about two years ago.    I also really like the Dream 100 stuff. Where you get a big influencer to just name drop you, and you give them a commission for it.    The other way is affiliates. I treat affiliates differently than the strategy I use to approach and talk with Dream 100. They're two different groups of people. You're still going to give a commission to each, but there's different mentalities of each group.    An affiliate typically doesn't have a following. I'm going to treat a Dream 100 person a little bit different because they do have a following. That’s one of the key differentiators between those two groups.    CAMPAIGNS ARE NOT FACEBOOK ADS      An art that's becoming lost is campaigns. Campaigns are not Facebook ads.   That's not a campaign. Yet Facebook, and YouTube, and Google are destroying the term "campaign."   Is an ad part of a campaign? Yes. But ad's themselves aren't just campaigns.    A campaign is a series of events that lead people to some kind of action.    A campaign is almost like another funnel that pushes into your existing one.   One of the reasons why my stuff is selling so well, is because I have been a part of, or seen, or watched these different campaigns.   Yes, there's ads involved in them, but an ad itself is not a campaign.   I have a program coming out soon called Affiliate Outrage. It  teaches people how to be an affiliate online. Sell a product that you don't own, and that you did not create. How to sell it  and gain a list in the process.   Some of the strategies are similar to what we teach here, but not really. It's different.    The reason I'm doing that is so I teach people how to sell Secret MLM Hacks. I'm teaching people how to make money selling my thing. I'm not just saying "Here's an affiliate link." I'm teaching them how to take that affiliate link and go crush it.    That's a campaign. That's an event. That is a living, breathing thing that a lot of people have already signed up for and they're coming on in. This is a FREE program I'm doing just for fun. They're going in and learning how to be an affiliate marketer. That’s how I made my first dollars on the internet.    HOW TO MAKE MONEY AS AN AFFILIATE     You could run an affiliate contest. I’d have the top winners of that affiliate contest come to an event. I'd have a whole bunch of them listed out. Then I’d have an MLM summit coming up.    There's a whole campaign. It's all strategy behind what I'm doing.    When you get the funnel up and ready to rock, and you get the offer ready, and you get the sales message, and you know what everything is... Oh my gosh, that is mental playground time.   What ends up happening is, you actually can go and spend all of your time just being a marketer, and an attractive character for your business.   IS YOUR SALES MESSAGE GENERATING TRAFFIC?   How do I get traffic? Multiple ways.    I can't just say ONE, but it does it in phases. If you're just getting stuff out the door, I focus very heavily on publishing, and very heavily on organic methods to generate traffic, until I get cash coming in.    I've never put a dollar of my own into my business because those are the methods I focused on first.   I created a campaign with my publishing funnel, with my podcasting, for this program. I started publishing several months before this program was ready. And I started name dropping it, and telling people where to get on the waiting list. I built pressure.    And THEN I opened the gates. We did $37,000 in the first day. It was like, BOOM.    That was a campaign. You guys all create events.    I'm not necessarily talking about a hotel event or a home event. You create these experiences that people are looking forward to.   These moments in time where it's like "Oh, all this pressure is building," similar to the way Hollywood does six months before a movie comes out.   Do you think that sales would go very well if no one heard about the actual movie until it got released the day of? NO.   The reason is because they provide pressure ahead of time. That's what a campaign is, and what it allows you to do.    WAYS TO GENERATE TRAFFIC   Ads will help you generate traffic. 100%, totally. But you need to continue to publish as well. You get loyal followers through the publishing vehicle. I will never NOT publish. I absolutely love publishing.   I love the organic stuff. Getting on other people's interviews and publications. Dream 100 and affiliate stuff too. That's also a form of a campaign.    This is literally the same kind of thing that you teach your down lines to do.    When you get to a certain spot where you don't need to focus as much on the funnel, you don't need to focus as much on the actual offer or message...   THAT’S when I start doing full scale campaigns, because they do take some time.    I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next free training.    There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. Learn the 3-step system I use to auto recruit my downline of big producers without friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com. Again that’s secretmlmhacks.com.

What's going on everyone? This is Steve Larson and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us cheat and only bug family members and friends? You want a profitable home business, how do recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larson, and welcome to Secret MLM Hacks Radio.   Hey, hey. So, when I was in college I started studying internet marketing shortly after in MLM actually, and I joined the MLM and there was very little guidance. I will be honest with you guys, I just did not do well in it, which made me sad. I really wanted to be successful with it. I thought it was going to be the way that would pay for our first born child that was on the way at the time, and I was very excited, and I started studying internet marketing, and I started running into these different companies that really looked like they knew what they were doing. I would compare them and compare their leaders, and stuff like that with other people and I was like, "I want to go learn more about them."   They had an event that was coming up, and I realized, "Oh, my gosh. I have got to get to this event." It's coming up in three months. I have no money, at the time I was like, "I have no money. How the heck am I to get to this event?" I had learned to build what is called a sales funnel. Basically, it's a series of webpages that are linked together that are basically to sell stuff similar to Amazon or Shopify, things like that. There's up sales and down sales an automation and email sequences, and things like that, and it's one of the major reasons why I can build an automated recruited funnel, like I have. You know, that pulls people in and auto-recruits them, and brings all the leads to me, and I don't have to go ... I hate talking on the phone. I'm terrible at talking on the phone, which is funny because I was a telemarketer, but I'm just really bad at chumming it up on the phone. For whatever reason, it totally stresses me out.   Anyway, I was like, "Hey. How do I get to this event? I can't get to this event. We have mo money. We've got nothing." So, I was like, "You know what, Robert Kiyosaki talks about the difference between rich people and poor people, even though we had no money at the time I was trying to walk the walk at least, and he says Robert Kiyosaki says, "Poor look at something and say "I can't afford that," and rich people look at something and say, "How can I can I afford that?"" I was like, "We have no money, but how can I afford this?" How can I get to this event, and for whatever reason it was so stuck in my mind, that if I could just get to this event, for whatever reason, it would be like the next platform. It would be the next catalyst. I can't explain it. It was something. It was palatable. It was something deep inside.   Like I really, really had to get to this event. It was this company's event. It was actually an event for Click Funnels, if you know who they are, 2016 their funnel hacking live event, and I was like, "I have got to get to it," and at the time I actually was working on and building the first beta version of Secret MLM Hacks. Not actually Secret MLM Hacks, but something called the Automated Down and Recruiting Funnel, and I was building the beta, and I was about to go launch it, and put it out there, and I wanted to get better, and I wanted to do awesome at it, and I knew if I got to the event, that for some reason it would be the accelerant. You guys probably know what I'm talking about. Right? I just had to be there, and I was like, "But we have no money."   So, I was like just like Robert Kiyosaki said, "There's those who have resources, and then there are those who are resourceful," and I decided to become resourceful, and I already was an individual, but I had never done it in this way before, and what I did is I started approaching businesses and building for them internet sales funnels, basically sales websites, if you don't know what those are, and I started building them in return for them buying me a plane ticket. Then I did the next one and I was like, "Hey, now will you buy me an event ticket?" Then I did the next one, and I was like, "Hey will you buy a hotel night?" You know what I mean? I literally bootstrapped my entire to that event. I knew that I needed to be there, and I told me teachers I wasn't going to be there. I was in college. I was a good student, at first I wasn't but I learned how to learn and I was getting straight A's, and I was killing it. It was awesome, and I was in the army. Life was busy.   Life was extremely busy, and what was funny is I got to the event, and I cannot explain the feeling that I had when I was there. I mean I was soaking it in, every piece. I mean I'm having a hard time describing it even on this podcast. I wanted to be at this thing so badly that I was graduating in a week from the event's time, graduating college, and I didn't care that I was graduating. I wanted to be at it so badly, that I was sacrificing whatever it took, and I was like, "You know what, I'm going to give up grades. I'm going to give up school. I'm going whatever it takes to get to this event, and if I do it, and if I go and if I'm teachable, and coachable I know something good will happen. I don't even know what. I just have this feeling that something good is going to happen." That's exactly what happened.   I got there, and it was really easy to tell the people who had not sacrificed in order to get to the event. I walked in and I still remember what the carpet even looks like, guys. I mean it's such a vivid thing. I sacrificed so much. So much of my life was poured over to me getting to this event that I mean I remember how the room smelled. That was two and a half years ago. I mean it was a long time ago, and I still remember. I walked in and I remember the first guy looked at me and he goes, "Hey, what's your name?" I said, "My name is Steve Larson," and he looked up slowly and he goes, "Are you that guy pulling off all that Star Wars ninja crap on our software?" I was like, "What do you mean?" He goes, "You are. I want you to apply here." I was like, "Holy crap," and at the time I was going to go run marketing for a company in Florida, and I had building for them, and anyway it was so much fun. It was awesome.   I took 56 pages of notes during that event. My butt was always in the seat when it needed to be. I was always attentive. I was interactive. I got up and asked questions in the middle of the event. There was 1,100 people there. I mean that was a lot of people. I mean I was so engaged in the full process. I was selling products to people. I was there. I was striking several thousand dollar deals. I was in. I was indoctrinated. I gave up parts of my life. I gave up comfort. I gave up time, freedom. I gave up friend time. I didn't really have that many because I was like, "I am going to go and just make this happen. I don't know what it's going to take, but I am going to do it. Get out of my way." Does that make sense?   What I want to talk to you about today, even though I have been talking about it is power of events. Events for whatever reason stick strong in people's minds, and they make time for them. They put stuff aside for them. They sacrifice personal time, family time, comfort. They go through pain. They do things that they would not otherwise do. When you create an event that is worthwhile attending, you create something that it actually has the power to change somebody's life, and I always hate when people say this stuff, "Maybe you this could change your business or change your life." I get it. I understand why they're saying it, but it was true. It was real, because I had done my part, and if you can put on an event, and you can put things on inside, and I'm not telling you that you go to go.   Let's say you're brand new. I'm not telling you got to go fill a room with 1,100 people, but you can still create events virtually online, or you can still create events where they do fly out to you, or maybe they are all, you know what I mean? You can still create something as an event, and all good marketers leverage the crap out of events. You're going to go launch a product? Let's go make an event around it. That's what movie previews are. Hollywood does that all the time. They create events. Guys, guess what this movie is going to launch on December 21, and here's the preview. It's coming in six months. Wow. You know what I mean? People step back they're like, "Oh, my gosh. Look at this preview," and they share it all over the place, and they create the buzz, and they create the anticipation, and people are like, "Oh, my gosh. Look at the community that's put around this thing. This is so much press around this. This is so cool. Why is it only November?" They're counting down and they're marking stuff off on their calendar, and they're buying pre-tickets early.   They're behavior changes because of their excitement, and if you can create that inside you MLM, the feelings of those things. Man, the first MLM I joined was so freaking boring. They had an event, and I could tell it was exciting, but there were no event like things happening, event like activities happening in my team, and no wonder people had a hard time. So, maybe once a month you go out, and you have an event as a team where you go for one day, and all you do is you call people together because it is funner, or more fun. You go out and you create events with people in your down line or in your up line, or whoever, inside your company to keep the momentum going. That's one of the ways you get the motivation up. High schools literally call them pep rallies. There's place for that in business. There's place for that in big corporates. My dad was an executive at IBM, and he's a software architect and there were computers all around me growing up. It's one of the reasons I like them so much, and use them and know a lot about them.   It was because they were just all over the place. We had computers everywhere. We built a massive in home network in our house before wifi was a thing. We did a lot of stuff, and even in IBM, they would go out and these massive ridiculous parties in Vegas for their employees, and everyone's turning to the event. Everyone's excited. It is important. You have to look forward to certain things. Even in the army when I was in basic training, I would look forward to certain events, "Oh my gosh, guys grenade throwing is coming up! It's in three weeks. I can withstand this massive torture push up routine they're making me go through right now, because I know that's coming up." You know what I mean? That's why you do it, because for your people you are creating excitement. You are creating reliance to pain. You are creating inside themselves, gusto. You know what I mean? You're creating for them this attitude that's a fighter. This attitude that is willing to go out, and no one wants to look stupid in front of other people.   So, they'll go out and they'll do things that they would not they would not otherwise do so they can have things to talk about at the event. Does that make sense? So find some way to use events. So, speaking of the launch that I'm going through right now, right? My plan has been to launch this product in mid-October, and it's taken a little bit longer than I wanted to, but I was like, "You know what? I don't just want to open the gates. How can I create an event around the launch?" So, what I'm doing is four weeks before the launch, it's supposed to be next Monday, which is why I'm doing this podcast, because I might have to change it because I'm just not ready, and that's okay. It's pushed me super hard, and I've gotten farther than if I didn't have this deadline.   I might push back like two weeks or something like that, and that's okay. I'm actually very okay with that, because I feel really good. I feel very satisfied emotionally that I've been just crushing it, and I've been creating a lot of cool stuff that I know is going to change MLM industry that nobody's ever taught inside of MLM. I am so freaking out and passionate about this, because I never had anyone in my [demo 00:12:29] teach this. I have literally combed the internet, and I cannot find somebody, and my job is on the internet. I know how to search the internet pretty deeply, and I can't find people who do this stuff, and this is new stuff that has never been inside the MLM world ever. I put my whole integrity behind that because I just can't find it. I'm so excited to show it. So, I'm okay, if I got to push it back. That's okay, but what I'm doing is I'm creating an event.   So, let's say, just for the podcasts sake as it currently stand I'm launching this about mid-October, but I want to make the launch an event. So, what can I do? Well, four weeks beforehand what I'm going to start doing, I'm going to start Facebook living every single day, and I'm going to start doing very specific Facebook ads targeting two other audiences who also like MLM, and I'm giving away free stuff. There's no pitch. There's nothing. It's literally to help buzz happen. Right? I'm going to do that for three weeks. The week before I launch, I'm going to go through what is called the seven day launch. The seven day launch is a very specific sequence that you do in internet marketing or even offline in different places, but it's a very specific sequence that you do that creates such bond with the actual product that it creates a floodgate effect.   I don't have time to go into what it actually is. Maybe we will on another podcast, but it creates a floodgate effect, and that's what I'm trying to do, because of course I want to sell it. I want to get this stuff out there, and if there is no exchange then people aren't going to use it. So they have to pay. You know what I mean? How am I going to that? Well, I got to show them that it's amazing, and that it's never been created before and that no one's ever done this stuff, and that they can automate the recruiting inside their business. That's ridiculous. Nobody's ever really actually pulled that off. There is some people who kind of talk about it a little bit, but there's still weirdness behind some of it. Anyway, this is a very value first way and method towards actual recruiting in an automated fashion.   So, anyway, very excited for it. So, what I'm trying to tell you is that when you're out and you're recruiting, or when you're out and let's say that, and you know what you're a business owner. Right? You own basically a franchise of your MLM. So, what is a business owner going to do? Let's say once a month they've got some crazy special sale. Let's say that once very so often, I'll tell you one of the cool things you can do is demonstrate or consume your product live. Answer questions live. Teach about it live. So many false beliefs and so many concerns will be answered by you merely consuming your product live where people can ask you stuff, and there's vulnerability on your side. You're telling stories, and you're telling testimonials, and you're showing how to use it, and how to be successful with it.   I know a company that made $3 million in a year on that one tactic, just showing their stuff live, because it was an event. I hope I wasn't beating a dead horse. I hope that stuck home what I was trying to say. That there is massive power in events, and if you can get them right, and if you can use it, you will harness so much market pressure in your favor, and I'm excited for you to do that. So, start thinking to yourself, "What can I do to create some kind of a launch for my thing, or what can I do to create some kind of event?" You know what, if it is going to be a launch or some kind of event. There's always pre-launches. There's a pre-launch party. There's a post-launch party. There's always an excuse. How many times do you see places like Kohl's or other department stores not have sales? They always have a sale. They always figure it is on sale.   Guys, it's going to be the October sale. You know what guys, this is the Thanksgiving sale. You know what's coming up? It's the December sale? Hey guys, everyone, it's January. New Year's Eve sale. All right. There's always a sale. Care dealerships are huge on this. Guys, come on in for our early spring sale. You're always going to find some reason for an event. That's a live example of what I'm talking about. So, start doing that with your people in motivating, in recruiting, in selling. Find out how to be an event thrower, and you will become very naturally a marketer. All right guys. Hopefully that's helpful I'll talk to you later. Bye.   Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line? Five simple online recruiting tips for free. If so go download your free MLM master's pack by subscribing to this podcast at SecretMLMHacksRadio.com.

Woo hoo, what's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio, oh yeah. Here's the real mystery, how do real MLMers like us read and cheat and only bug family members and friends who want to grow a profitable home business? How do we recruit A players into our down lines and create extra incomes yet still have plenty of time for the rest of our lives? That's the blaring question in this podcast we'll give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.   Hey, I still jam out to my own intro, I love it. Had a lot of fun making it. Hey guys, I'm glad you're here. It's been a busy week. A lot of stuff, busy weekend. A lot of stuff has been happening. I pretty much spent the entire weekend either filming or preparing to film. What I've been filming is if you guys have been following this podcast at all, you know that I have a really awesome course coming out that basically helps you learn how to automate the recruiting process. It actually literally helps me automate the down line duplication process, pretty amazing, but in order for you to actually do that, there's a lot of elements you had to go through.   Anyway, what I did is I spent a lot of time this weekend getting together. I actually printed out these massive three foot by three foot boards and what happened, it was about a week ago I stood up and I was like, "Hey, I'm ready." The course is ready to go, this whole thing has been in beta for the last year. Now, great results, had a ton of people get recruited to what I do without actually me even talking to them. I mean, the process works, I know it works. What I've been doing is just putting into a format course-wise that is easy to digest but then also go and apply so that you can do the same thing. I was like, "Hey, I'm ready to do this." I set up this home studio.   I told some of this to you guys earlier but I set up my home studio. I got a few softbox lights and got my camera set up. I've done this several times before in creating info products and such. This time it's a little bit different though because I stood up and it was like, there's like a big brain fog. I was like, "Something is missing." The framework is missing. I understand, I was like, "Hey, I know each of these modules are going to be about but what ... How should I start this? What's the thing that's going to help everyone understand?" What I did is I sat down and I acted like a kid, I'm a kid at heart till I die and I started drawing and I drew out a picture that represents each one of the modules.   It became so much clearer, holy crap, to both teach and I know it will be easier to understand and it will be easy, you know what I mean? Anyway, super exciting, very, very exciting. What I did though is first I drew them out. I'm not an artist at all, right? I just grabbed a legal piece of paper, a legal pad, and just drew it all out and I made the graph and I was like, I should go find some graphic artist to make, basically to draw out these images, hand draw them and try to make them at least look somewhat good. I went through and I just could not find anyone good. I went through and I was like hiring this person, hiring this person, I was on Freelancer.com just like hiring out all these people and it was terrible.   Finally, I found some guy. He went through and he sketched it out and with literally hours to spare I went over to Kinko's and I print these massive three foot by three foot board so anyway it was a long story but that's what's been going on over here. I just barely filmed the intros to each one of these modules and I'm super excited. It was cool because every single time, this is why I always encourage anyone who's done MLM to go start publishing and I know I've said that before in a very recent episode but when you do so, you learn your craft so much deeper than if you just kept it inside your own head. The ability to go teach somebody else, here's an example, I was in the army for a little, all right?   There was a guy, we're out shooting one day, we were shooting and we're practicing, we're holding our M16s, we're out there, we're shooting and that was a pretty good shot. I only missed a few rounds when I was at basic training and I won a phone call home which was cool. I won the phone call home. I shot, I wouldn't say a ton but I did shoot quite a bit growing up and I always had a fascination with guns. Anyway, I was shooting and I was in the army. I'm shooting and I hit my targets, I got really nice grouping and the guy next to me, he's not even hitting the paper. I was like, "Dude, are you okay?" He's like, "Yeah, I don't know what's going on, man." I look over and he's like, "My gun won't fire, man. My riffle is not shooting."   I was like, "What is going on?" I was like, "It's so weird." I look over at him and we're really, really close to each other so every time he shoot, the little shells and I promise that I'm going to a place with the story, okay? Just bear with me for a second. Every single one of the rounds would hit me in the face and they are hot, they're coming out of the chamber basically, they are right out of the magwell. They come and they hit me in the face from the guy on the left, that's the way that you eject and I notice that the guy to my right, there's no ammo coming out. He was not shooting. I look over and he's like, "What is wrong, man?" He's getting really frustrated and I look and his magazine is not only upside down it's also backwards.   The bullets were literally facing him. I was like, "Dude, what are you doing?" He's like, "Oh, sorry man. Okay, sorry about that." He's really, really embarrassed because he kept acting all macho like he knew what he's doing and so I helped him actually load his weapon. He start shooting, he start shooting and he's literally not hitting any of the paper at all. I was like, "What is going on?" I lean over, I was like "Dude, are you okay? You're not even hitting the paper," let alone any kind of grouping. He's like, "I don't know what's happening, man. I'm looking through my sights, I'm seeing it all," and I lean over I was like, "Man, the front sight is up but the back sight isn't," which basically means the back is all free flowing I mean, the bullets could go anywhere at that point, right.   I was like, I have flipped up that back sight and he start shooting and he's still not hitting the paper. I was like, "What is going on?" I look and his settings are set to 500 meters rather than 300 meters, basically it means these bolts are lobbing way over top of the paper. I was like, "What the heck?" You know what's funny though is the process of me doing that, of going side by side with him like that. I learned my own riffle even more deeply and I already knew those concepts but because I was able to teach, because I was able to be a coach I was also able to understand more of my own craft. When you go out and you start teaching people and you start telling people about the MLM, you start saying, "Hey, this is amazing.   This is something, it's very, very helpful for you to go start publishing," because you learn with your own thing and so that's what happened I mean, the last few days especially. I was standing up in front of the camera and I was like, "Hey, I got this cool thing coming up," anyway, I finally got them printed out in these massive three foot by three foot boards. It's really, really helpful to do that. The first module is all about how you become attractive, it's all about how you attract people to you through several different ways. In each of these modules are several hours. They are massive, they're going to be really, really helpful, they are super cool. I'm really excited to make them.   The second one is all about how you get paid to prospect so even if someone doesn't join your MLM, you actually get money. I'll tell you, from personal experience, with no ad spent last year, this system made for me 50 grand, $50,000 even when someone didn't even join I was still getting paid. It's going to show you how to do that, how do you actually get paid when you prospect people. The third module is all about how you actually duplicate yourself. What actually is it that you need to do in order to become duplicatable, such a good module. Massive, anyway. No one teaches this stuff, this is why I get so animated about it because I don't know, anyway, whatever.   Module four, what I'm doing is I'm showing more about down line management and simple tweaks you can do both to your culture, both to yourself, that will keep people with you longer and keep them engaged in your process but then also specifically how you can, there's a really easy way to rob your down line that most people don't think about and I want to show you how to not do that which actually results in more money too, which is awesome. Then, the fifth module that was all about how you, I call it pick up your megaphone. Anyway, I don't want to jump more into that but anyway so I'm super stoked so there's a picture now for each one of these things. While I was teaching, my own craft became more clear to me.   It happens every single time. It's kind of a roundabout way of me bringing this full circle so I'm sorry, I know, kind of been scatterbrained all over the place for this episode but I learned that there's really only two currencies that you have in MLM. There's only two. There's only two advantages you can really have inside of MLM, right. Here's number one. You guys obviously know this because it's something I talk about all the time, you have the same product as every other person. The exact same marketing, same messaging, same website, same scripts, literally you get MLM and it's broken out of the box.   In my opinion, very strong opinion, very backed up opinion, MLM is broken out of the box. You get something that's pretty broken. Number one, one of your currencies, one of the things that you have that's a value the others are not going to be able to have or not have as easily or something that makes you stand out. One of your currencies is your ability to take that MLM and turn it into a new offer. How can I make and make it seem like if I join your MLM, how you're going to make me feel like that's a new opportunity? How you're going to make me feel like that's something that's brand new?   You know, that's what the course goes over to but how amazing is that? Just to realize, "Oh my gosh, that's one of the currencies I have." That's one of the pieces of value. If you can figure that out, you're going to have people running to you and begging to join your down line which is what's been happening to me which is really exciting, right? Now again, I'm not here to like, "Look at me versus you," that's not what I'm talking about but I'm just trying to show you what I've been doing that's been working. It's awesome. Anyway, number one, the first currency you have, the first real piece of value you have and the opportunity you have is how do I make it seem like joining my MLM, how do I make it seem like joining my MLM is a new opportunity.   How do I create an offer out of that? Okay. If you can create an offer out of your MLM that's massive, massive value. Now, someone said to me recently because I was talking to them about it, they're like, "Wait a second, but my MLM is the offer." No, no, no, no it's not. Go back and listen to a few, I can't remember what it was, a few episodes ago I talk about how you create an offer out of your MLM. The course goes way more in depth with checklist and everything. How do we make a new opportunity out of ... How do I make an offer out of a product? Usually an offer is made up of whole bunch of tiny products, right.   They are a whole bunch of products and the value of them together is far more than what you're actually charging, that make sense? When someone joins your MLM you might say, "Hey, when you join my MLM you get X, Y, and Z with it," meaning I'll give you this course that teaches how to talk to people or I'll give you this CD, you know what I'm saying? That's how you take and you package that together and you say, "Hey, look, you want to join the MLM?" You're not bribing them, it's literally part of the offer. Does that make sense? Anyway, that's the first currency. Currency number one, how do you become a new opportunity, how to create a new offer, make it seem exciting like you're different from everybody else like no one else can do what you have. Does that make sense? How do you do that?   All right, that's currency number one. That's the first piece of value. The second piece is you as a leader. Currency number one, how do I make my MLM seem like a new opportunity? That's one of the upper hands you have on every other person out there. The other thing that you have and in my opinion, the only other thing you have is you as a leader. There are some people who are so convincing in whatever they argue that even if they're wrong you still believe them. Does that make sense? We call that the attractive character. If your attractive character is so confident, right, absolute certainty and you're showing your back story and you're talking about things you believe and don't believe meaning you're showing polarity and you're showing your back stories and all the parallels and all the things that ...   I mean, if you're an actual leader, that is a currency in MLM but most people aren't and most people don't want to be or they'll just, "Hey, this is a get rich quick thing, I just got to get a few people in there to make tons of money in a few years," that's not how it works. What the course also goes through is how to become that kind of person and hey, it's a formula honestly and how you appear to be like that. Guess what, I was not this way even a year and a half ago. Me being a super forward and being more, my polarity has increased and it's because of a formula that I've been following that I teach inside the upcoming course which is awesome.   Anyway, those are the two currencies though. Number one, think yourself why would somebody join me over somebody else, and if you can't answer that question then you seem and you're going to appear just like everybody else. Sad truth, hard truth, but it's a truth. That make sense? Number two, the second piece of currency you have is are you a leader. Are you somebody that other people follow? If you can't answer that question, guess what? I don't believe that leaders are just born, you become one. I was voted the nicest kid in high school on my graduating class out of 600 people, the nicest kid. Guess what? It was not because I was nice. It was because I was really shy. I had a fear of adults, very strong fear of adults.   I always thought they're always right, that I always had to kowtow to them, that make sense? There's something to be said about respect for sure and I'm not telling that to go respect adults or whatever. You know, obviously I am one but you know what I mean? I had this really, I mean it was bad. I had to overcome that. If you don't feel like you're a leader, if you don't feel like you're an attractive character, that's okay. There is a formula to it. Okay? If you start hitting these points and you start to actually get some motivation behind it, people are going to start following you because you will become, there's a science to becoming an attractive character and actual science to it.   Anyway, those are the parts I'm going to go through. Hopefully this episode, I know it's a little bit scatterbrained but that's where my thoughts have been and I think that it's going to be really, really helpful to some people who might still be struggling with some of the concepts I talk about on this podcast and more specifically the depth I'm about to jump into with this actual course. Go figure all the things that I talk about inside of Secret MLM Hacks. They are all marketing principles and I'm teaching you actually how to market inside of an MLM so anyway, excited you're here, glad you're here. Hopefully that helps. Again, think through how you can create a new offer.   Number two, think through how you can become an actual leader, a more strong leader, one that is not afraid to stand up in any kind of opinion. It's important to become opinionated, very opinionated in what you do. That doesn't mean we have to be a jerk but you know what I mean? Anyway, hey guys, thanks so much. Hopefully this has been helpful and I will talk to you in the next episode. Bye. Hey, hey, hey. Thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM master's pack.

What's going on everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks Radio.   Here's the real mystery. How do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question, and this podcast will give you the answer.   My name is Steve Larsen, and welcome to Secret MLM Hacks Radio. Hey, what's up everyone? Hey, I'm excited for today because we're going to talk about one of my favorite topics ever, and it's something that actually has blessed my life a lot, especially as of about six months ago.   If you don't know, on Secret MLM Hacks Radio, after you opt-in, in the bottom right there, there's a little button. It's a green button. If you click it, you can record straight from your browser a question for me about MLM, or a question to me, I mean, and I'm going to go ahead and drop one of those in now, because I think it's an important topic. This is something ... I'm not kidding, when I found this, and when I figured out how to do this, my life changed, and I'm not just saying that because, but, anyway, you'll see why. Let me play the question real quick. This is from Sarah. Sarah, I appreciate the question.   Hey, Steve. I'd love to start doing a podcast similar to yours about never having to talk to your family or friends or annoy your warm market. I love MLM but have always hated the warm market side of it, and I love your trainings. I think they're just exactly what I need. Do you think it's okay to go ahead and podcast even if I have never had any experience in this and have never had a downline or recruited anybody? Thanks very much. Bye.   Sarah, that's a fantastic question. I really appreciate you saying that. So there's this whole element to needing to find your voice to become a leader. I've never found too many leaders who don't know how to communicate, meaning they're not eloquent all of them. They're not this posh guys wearing suits all the time, like the crappy, totally fake image that Hollywood tosses on us as far as who a speaker or a salesman is or whatever. That's total garbage. I don't believe in that kind of stuff. In fact, I usually make fun of those guys and I'm like those are the guys that put way too much starch in their shirts, try and act too professional all the time, act like they were born in a tuxedo, and you're like, "Come on. No one's like that." Anyway.   So, Sarah, I'm not sure if you've ever heard of a guy named Russell Brunson, but he is the man. He's an internet marketer who talked about something called the attractive character. Now I don't think he's the one that actually came up with this concept, but this is powerful. When I first started my podcast, not this podcast. I have a second one. My first podcast, which I started about a year ago, I went through the same things that you're describing right now. I was scared to death to launch it, but I wanted to feel like I was making progress, so I actually was so scared to do it that I actually was recording episodes without launching them, and I got 17 episodes recorded, and I was interviewing all these people and I was doing all this stuff and I was just so scared to death to actually launch the thing because I was like, "Gosh, is this good enough? Is anyone actually going to listen to these things?"   I'm proud to say that that's been over a year now and there's about 60,000 downloads on it, which is awesome and it's been a lot of fun, but that didn't happen at first. Not at all. Definitely not at all. It was really interesting though. I don't know what it was. I mean I would go and for the format for every one of my podcasts and for any time I would publish anything was always this, okay, what's a story I can tell? What's a principle behind it? What's a call to action, something I want them to do, whether it's go somewhere or act on your own to do something or whatever it is, and that was the formula that I'd follow. Any time I'd communicate with my audience at all ever, whether it was a podcast, whether it was on video, or whatever, that's what I would do, and I got better and better and better and better at it, and I got better and better at ad-libbing. I mean I used to write out all my episodes word for word almost and try and act like I wasn't reading it.   Something happened though. I don't know what it was. I do now actually, but I'm almost 80 episodes into that podcast, and something happened around episode 30 or 40. My confidence changed. My voice changed. I found my voice. Rather than thinking, "Hey, how would this guy say it over here? How would that leader say it over there? How would Steve Larsen say it?" I got really, really fun because I ... meaning it became fun for me is what I'm saying because I learned to love it and podcasting starting becoming this thing that I was like, "Man, I can't wait to do my next episode," rather than this thing of anxiety. It was like, "Oh my gosh. This is cool."   I didn't know what to say at first so I started by interviewing all these other experts and so I interviewed I mean a ton of people, people that were just killing it in these different areas, and I would go ... It was a lot of fun to do it that way, and it helped me understand how they were saying things, and then I understood how to speak more about ... You know what I mean? I got confidence, and I found my voice. Now I don't necessarily mean so much ... I mean there's certainly some confidence that comes with it. There's certainly some more eloquence of the voice. The way you say things or the way you describe stuff, your own isms, your own passion points, things like that, but really what I'm saying is I found my message. With that other audience, with that other podcast, I've got a lot of followers on that podcast, and I found my message though. I found what I stand for, and that's more challenging.   So back to what I was saying about Russell Brunson, Russell, what he did is he actually created this thing called the attractive character, and what it is is that it's a formula that shows you what you need to have in order to become a followable leader, a followable character, somebody who is attractive. There's certain elements to being an attractive character. You've got to have a back story. Everybody has a back story. How did you get here? That's your back story. What was the struggles you went through? What were the things you went through that sucked? That's your back story. Number two, what are your parables, meaning what are more of the story you tell?   So you got the back story. That's like your origin story. That's where you came from, but then you've got all these parables, the isms, the stories that you tell that teach your main principles. The third one is one of the most challenging for people and that is character flaws. You need to be able to show what your character flaws are. You've got to be able to share what they are. I get frustrated sometimes. I have no problem sharing that. What's funny is Robert Kiyosaki said, and I think I actually said this in a previous episode, but man, when you get started ...   I mean, Sarah, you're going to go out and you're going to get started in this, and I'm sure you'll start podcasting. You're going to have character flaws that explode in your face that won't let you move on until you address them, which might be, hey ... Let's say that I can't get up on time. Therefore, I don't have time to actually work on my business before I do my nine to five. Therefore, I'm not going to progress until I ... That's just an example. Therefore, I'm not going to progress until I address the fact that I keep sleeping in. That's an example of a huge character flaw, and you're going to have to get past that before you can move on. Character flaws are going to blow up in your face, but the tendency ... Guys, here's the real secret. The tendency is to take those character flaws and hide them, and it is the exact opposite thing to do. Take your character flaws and expose them.   Number one, you'll get over them easier. Number two, people will be attracted to you because you're willing to share them, because you're willing to be vulnerable, and that's a challenging thing to do. Then the fourth element of the attractive character is all about polarity, meaning what do you stand for? Where do you draw lines in the sand? Where does Sarah actually get passionate? Where does she get really mad? Where does she get happy? Where does she get angry? Where are the points in Sarah where she's like, "No, I don't do that. Yes, I do do that." You have to get really open and really loud about those things and what ...   I am 100% against recruiting family members and friends. I will not do it because I did it before and I hate it so my whole quest, all of Secret MLM Hacks is all about how to automate downline recruiting while not talking to family members and friends. If they want to join they can, great, but I'm not going to talk to them about it. I'm not going to promote it, and I'm proud to say, I am so proud to say I have spent years trying to figure this out, and I am so proud to say that I have a lot of people I have never met, ever, who are joining my downline because of my system and how it's working and the fact that it does work, which just proves ... It's exciting, and for me that's a huge point of polarity whereas a lot of people, they're point of polarity is, "No, I do stand for that. It's all about the warm market," and that's what they'll say, and I'm against that. I'm totally against that, and I'm willing to publish about it.   So you got to find a place where you get passionate, find a place where you're willing to get on the mic and spit it. Get ready to rock because nobody follows mediocrity. Nobody follows it. If you are mainstream, you're not followable, meaning your life and the way you live can be mainstream, and that's how I am. I'm a normal guy, but if you start trying to be a leader, what makes you a leader? A leader is somebody who stands up for what they think. A leader is somebody who goes and says, "Follow me. I know the path," and you need to become the attractive character.   So what's funny is that when I first started podcasting, when I first started publishing, I was not that way at all, and it's not that I wasn't trying to be. I was trying to be. It's just it wasn't me yet. I hadn't figured out my voice. I hadn't figured out how I speak. I hadn't figured out ... So when I was talking to people, whether it was about downline recruiting or I was building a sales funnel for somebody or whatever it was, I needed to get better at me and my attractive character.   So anyway, one of the easiest ways to find your voice, start telling your story to almost everyone you can ... Whether it's a short story or a long story, start telling your story. Get really opinionated, and it gets really, really easy for you to start publishing and find that attractive character. So anyway, those are the four elements of the attractive character. You've got a back story, there's parables, character flaws, and polarity, and you've got to get ... Get fierce. Nobody follows, like I say, nobody follows somebody who's not really, really confident. It's funny ... What is the quote?   This is from Setema, and I think I might actually have said this on this podcast too. I'm not sure. Sometimes they bleed back and forth, but he said that, "Confidence is for children. What you need to maintain as a leader is absolute certainty." That's deeper. That's harder. That's something more challenging to get. So what are you absolutely certain about? You're like, "Whoa." Okay, those are the points of polarity. Those are the points of where you're willing to fight. Howard Stern, I hate that guy, but everybody knows who he is because he has ridiculous polarity. Does that make sense? He has more people who follow him because they hate him than the people who actually like him. That's an actual statistic. More people follow him who hate him, but it's because he has that much polarity, and if you try and get out and you're trying ...   I'm not trying to tell you to just go and be confrontational with people. That's not the point. That's not what I'm saying, but when you go out and you actually decide to maintain absolute certainty, what are those things you're willing to stand for? Those are ways that you could become the attractive character. Those are the ways that you can start to publish and people will follow. So anyway, it's all about that and maintaining the certainty.   So number one, I'm telling you to go find your attractive character by finding your voice. Start telling your story, your back story with your parables, character flaws. Don't be afraid to share the character flaw. Don't come off so professional either. I never put a shirt and a tie on anymore when I go speak on stage because it's not ... I actually love wearing suits, but that's just not me. That's not my resting state. Don't be afraid to expose your resting state, the state where you can put the hair down, show the hair down you versus the hair up you. Does that make sense? Show who you really are and people will follow that. They'll appreciate that rather than this façade of, "Look at my Ferrari and my huge house and pictures of me at the pool."   That's fluffy crap. I hate that. See, that's a point of polarity right there. I freaking hate that because most people are not like that, and they're not even like that half the time, I guarantee it. I mean have you ever hung out by a pool for more than two days? You're freaking bored out of your mind. Nobody does that. Anyway, and if I'm on the beach, I'm not going to have a laptop there. I'm going to be playing in the water with my kids. I'm going to be building some the coolest sand castle you ever seen. Does that make sense? I hate the whole, "Yeah, but I'm working on the beach with my laptop." Okay, I'm throwing my laptop in the ocean because it should not be there. Anyway.   I have one other piece of advice for all of you guys out there. If you want to be a leader and if you want some ... especially in MLM. Oh my gosh, especially in MLM. Guys, regularly publish. I don't care what medium you choose, meaning it could be podcast, it could be video, it could be ... I know there's a guy who sends me an actual written newsletter in the mail every month. Whatever it is, if you regularly publish, it will change your life within a year. It's done that for me. It actually was much faster than that though, and the reason why is because you will find your voice. It goes back to that. You find your message. You find what it is you stand for. You find all those things that I'm talking about right now, you find that, and when you do that, you attract people to you without you trying to attract them. You become the marketing message. You become the marketing system. You literally will turn into somebody different. It's the funnest game in the planet. I love what we do.   Guys, MLM's pretty cool, not because it's ... MLM is like bizop mixed inside of personal development, which is really fun, so anyway, it's a lot of fun and you should get passionate about it, and if you're not passionate about it, nobody will follow you. Nobody will care who you are. What makes you different versus that person over there? Well for a lot of you since you have the exact same product, you haven't done anything to turn it into an offer that's different or you have no marketing system or you have no different website or scripts, I mean you're literally the exact same as everybody else, the only thing that you can actually be different on is the actual leadership, the attractive character.   So anyway, that's what Secret MLM Hacks is. That's what I'm creating is the ability ... It's frameworks for you to make your opportunity a new opportunity, all right. Not just better or faster or stronger. We all see that every day, but a new niche. How do you do that to your downline, your current downline? How do you make it so attractive that people leave their MLM to join yours? That's what we want. That's what we're trying to create. Anyway, how do you make the websites. That's what my job is. That's all I do. So how do you do that stuff in a way ... and I'm not a coder, so that should really help you. If you're like, "I'm not a tech person," guess what? I'm not a coder either. I don't know how to program. I have no idea, but my full-time job is basically I build websites. You're like, "What?" It's not through WordPress. It's not through ... Anyway, I'll show you guys all that stuff later.   You have the same scripts as everybody. If you're the exact same, why the heck would anyone follow you? So for a lot of you guys, start thinking of it that way in terms of a marketer. Play devil's advocate on yourself. Start asking yourself the hard question, "Why would I join me? Why would somebody join me?" Oh, gosh, I don't know. Well, they don't know either then. That's the hard truth, and I'm just trying to be forward about it, and I'm trying to have my polarity about it because I'm really passionate about this topic, which is the whole reason I started Secret MLM Hacks because I want to fix that. It's what I do. It's my actual job every day, all day is to create new opportunities, to create the websites, create scripts, create things that people are excited and change their behavior over, but people don't teach that in MLM, which is why I'm doing this. There's my polarity. You'll see some of my character flaws throughout because I get pretty passionate.   So anyways, Sarah, I challenge you to start publishing, and I challenge you to start doing it regularly, and the only thing I want you to do is start telling your story. The very first episode before you go do it, just so you don't ... So these little practice, then you know where you're taking it ... Go tell your story to family member and friends. Just go tell the story. There's no closing. You're not asking people. Just be like, "You know why I got in this game MLM? You might actually think it's kind of weird. I actually ... " You could even tell them you don't want them in there. It sometimes increases scarcity and they might actually end up joining you anyway, but just go start telling your story to people. Why the heck did you get in MLM? Be like, "Well it's because somebody was asking me to get in." No, no, no, no. What was the emotional epiphany inside your head? Why did you get into this game? Was your back against the wall? Were you trying to make extra money? Why? What were you trying to make the extra money for?   I went to that story a lot in the first episode. I didn't feel like a man. I didn't feel like I was providing well for my wife, my brand new bride. That sucks, and I dove right into that. You got to be that open. Be that open or you're just saying facts and people are going to roll it off their back. Anyway, guys, I hope you're doing awesome. Super excited for this episode to go live. I'm super excited for what I'm doing too. Just a little update. I've been building the course for Secret MLM Hacks, and it's going really, really well. The first module's all about how to attract people to you, and it's not like a fictitious, fluffy thing. It's literally in formulas. Hey, here's how you do it. There's actually science behind it. Anyway, there's science and there's an art, and I go through both with it.   Second module so far is all about how to qualify people. I don't want just anybody in my downline. How do I actually qualify those individuals? So anyway, I'm excited. That's what I'm doing right now. I've been building it like crazy. Got an in-home studio set up, and my family's out of town right now, so I am going to ... I've been staying up night and day working like crazy, and it's a ton of fun. So all right guys. Talk to you later, and if you need any more guidance on the kind of stuff I'm talking about right now, go to secretmlmhacksradio.com, and there's an MLM masters pack there for you. It's five videos that will train you and your downline on how to create a new opportunity out of something that is very much not a new opportunity. Anyways, everyone has MLM right now, so how do make it different? All right guys. Talk to you later. Bye.   Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM masters pack.  

What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio, oh, yeah. So, here's the real mystery. How do real MLMers like us could even cheat and only bug family members and friends, who want to grow a profitable home business, how we do recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.   What's up, everyone? Hey, I'm super excited for this episode. These are my persuasion tactics. These are the ways that I persuade people. There are ways I actually get people to do more of what I want them to do, does that make sense? It's not like mind control or anything but it's super helpful. The reason I'm tossing this in is because I've been in the middle of creating my course, Secret MLM Hacks, and this is how to auto-recruit and duplicate yourself and your own down line using automation and using the internet and using different systems that are out there so you can build the business that you want, life that you want without having to be so hands-on or anything the entire time. Obviously, you have to, at first, you got to build the thing but then, you can just walk away and it's amazing.   What I've been doing is I was literally about to turn the camera on and start teaching and putting these things together. And I was like, "Something is missing. I'm not sure what it is," and a lot of it was some of these persuasion tactics. There's something that just felt off. I went back through and I started drawing pictures to describe all the principles which made it a whole lot easier to understand and whole lot easier to teach, probably a lot easier to remember and actually use and actually implement. I'm excited that it's taking an extra week or two for me to go through and think in terms of pictures and actually go create this thing which has been really fun though.   Second, a little bit more on persuasion, how to be persuasive and those other things as well I tossed in there. But it was probably two or three years ago, I first heard this sentence. This is by a gentleman named Blair Warren. Now, a lot of you guys have probably heard this before. This is called the One-Sentence Persuasion Course, and this sentence is the key. Anytime I'm writing a headline, anytime I'm going to go speak on stage somewhere which I just got asked again last night to go keynote, so I'm really bumped. I'm really excited about that. I love speaking. It's a lot of fun.   Anyways, anytime I'm going to do any type of communication at all, I use this next sentence that I'm going to read to you as like a backbone to turn up the sexy. Does that make sense? Here it is, let me just read the first and then let me tell you why. Again, this is called the One-Sentence Persuasion Course by Blair Warren. He said, "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." Okay, think about that. Let me say it one more time just so you got it in there. "People will do anything for those who will encourage their dreams, justify failures, allay fears, confirm suspicions, help them throw rocks at their enemies."   When you start thinking about what that means, that allows you to side with the other person very easily. Now, you know what's driving the internals, what all those triggers are inside that person's brain. You know what those things are now. You know how to tap into what ... Right there, One-Sentence Persuasion Course. Boom. It's a really short report. You actually can go and get it. If you just Google, One-Sentence Persuasion Course, there's a PDF. It's the second thing that shows up. You can click on it and it's right there. This is on page four.   Anyway, I'm a huge fan. When I need to go and persuade somebody, "Hey, join my down line," or when I need to persuade somebody, "Hey, here's a product," or when I need to persuade somebody to do anything, a lot of times when ... This is what I usually, like I said, to turn up the sexy on, whatever is I'm saying. Instead of a headline being, "Ten ways to ..." What have I said ... "How to use Google to rank your course?" Let's just say that that was a headline. I'm just making stuff on the spot, but if that was, "Ten ways to rank your business on Google," you could turn up the suspicion, you could turn up the sexy, you can help them throw rocks at enemies and justify fears, confirm suspicions. If you just merely switch that headline and say, "Ten ethical ways to rank your business on Google." "Wait. Ethical?" Just by throwing that one word, I'm confirming suspicions that there are unethical ways to do it. Does that make sense?   Help them throw rocks at enemies, "Ten ways to rank your business on Google's big machine ..." Gosh, super hard to do on the spot, especially without writing it. I usually write them down. What I'll do is I write down like ten different headlines with each one of those elements in there. I try and make a headline that's based on encouraging dreams. Make a headline that's based on justifying failures. Another one is based on allaying fears which means to put to rest, like, "Oh, don't worry. Your fears are nothing." Confirming suspicions, I'll make another headline based on it.   If I was going to go and do that, that's how I would do it. That's how I would do it. When every time I go and do a headline critique with somebody, one of my coaching students, whatever it is, I always go back through and I look at their headlines. And one of the easiest things you can do is go turn up the sexy through this One-Sentence Persuasion Course.   That's the first part. When I think about my persuasion tactics, when I think about what it is that I'm trying to do and I want to get somebody to do and obviously, this isn't mind control. Don't lie, ever. Don't be unethical. Anyway, you can be shady in so many areas of life. I just encourage you not to do it. It's not worth it. Your integrity is not worth, whatever you're about to lie about, your integrity is not worth it.   You can still be persuasive, obviously. I'm persuasive with my three-year-old when she decides not to go to sleep. That doesn't mean it's unethical. She's got to go to bed. You can still be persuasive at anything and still be fine. Anyway, this One-Sentence Persuasion Course, that's like the first step at me turning up the sexy. But then sometimes, I'm like, "You know what? The actual headline, like the content of that headline or what I'm about to go and say, what I'm going to speak about, it's not quite on par. How do I fix that?"   Now, I mentioned recently that when I'm getting ready to go and create a course because I've done these several times now and I'm excited to do for the MLM space with the massive internet marketing background. It's going to be fun to go and do this for MLM. That's what I'm in the middle of doing and ...   Anyway, a few episodes ago, I talked about what you do with your down line when actually recruit them which is you run an ask campaign. If you don't know what I'm talking about, it's like two episodes ago. But an ask campaign is so crucial to understanding what it is your people actually are struggling with. Number one, they'll give you kind of like the table of contents like, "Hey, here's the three things I'm struggling with," but that's not really where the massive, massive value of an ask campaign comes from. It comes when you go one level deeper.   If you go one level deeper from an ask campaign and you go from the what to the why. Why did you say that? Why are you saying that? What's the belief that you have that caused you say, "Hey, I've got to be able to ..." I don't know if this is making any sense at all but what I'm saying is once you get down to the false beliefs, you now how to tell stories. You know how to craft stories together. When you add the One-Sentence Persuasion Course with a story, that's the easiest way to persuade somebody. It's the easiest way to get somebody to do things you like to. It's all about story. Otherwise, you have to logically close people. That sucks.   [inaudible 00:07:59] base everything on facts and not emotions. Don't just spew out all the stuff [inaudible 00:08:05]. "This is all the stuff. Here's facts about my business and here's what the thing is made of and here's what the product is made of. Here is what it's made from. Here's who makes it." Nobody cares about that. Nobody cares at all. It's all about storytelling. It's all about story selling. When you do that and you add an element to the One-Sentence Persuasion Course, it's very easy to become persuasive. It's very easy to become some of the other people want to follow.   The reason why is because whenever you tell a story, you by listening to the story, you put yourself in the protagonist shoes. You become the main character of any story you hear whether or not it's your own story. If you go up and you start telling a story that's awesome to somebody else and you don't have to go, "Once upon a time ..." You don't have to do anything like that kind of stuff, but when your closing and when your persuading is based on story, it lets the other person enter your shoes emotionally so then you can tell facts from the emotional side and you can say, "This is why I like this because it's changed my life and look at all the great things it's been doing for these people over here. And I didn't think this would work and the reason I thought it wouldn't work is because X, Y, and Z," you know what I mean? You start getting into the actual storytelling itself. It allows the other person to become the protagonist in your story. If you tell the story emotionally enough, and if you don't think you are, use One-Sentence Persuasion Course.   Anyway, hey, guys, I know this ... What I've been saying here, it might feel like I'm kind of jumping around. I'm so sorry. It's because this is like one of the core pieces of marketing altogether, is understanding what the false beliefs of your audiences are and then crafting stories around them and then you kind of turn up the sexy with things like the One-Sentence Persuasion Course. That's like the basis of marketing, the transfer of belief. Marketing was defined by, I think, it was Jay Abraham that said this, "Marketing's only two roles," what was it? "Is to educate and tell stories," I think that's what it was. Educate and tell stories and search beliefs. I think that was like the crux of it though. That's all you're trying to do. You're just trying to tell stories and educate. That's all marketing is and the problem is that we take the marketing out of MLM a lot of times because we get so stuck up on the facts. That's why I'm so motivated for this episode right now, okay?   Don't get so motivated on the facts. Nobody cares. I don't care. I don't care at all. I was recently approached by the new MLM and it was like this fat barf, "Buh, and it does this, and it does this, and it does this." I'm just like, "I really don't care." Tell me the story. Tell me why did you come up with this MLM as a good idea on your own? What was the epiphany that you had that you made you realize, "Oh, my gosh, like this is amazing." Tell me that story. Tell to me emotionally. Tell it to me with One-Sentence Persuasion Course as like an underground foundation, as the crux for the whole thing. Does that make sense?   If you do that, it is so much easier for them to understand why you're doing what you're doing. It's funny, I used to call myself the student of exceptions and I still kind of do. But when I was in college, I got so many professors to do things for me that none of the other students were allowed to do and it wasn't because like I was a special person, but I was certainly being an exception to the rule. One of the reasons why is because I kept telling stories of my situations in ways that the professors felt for me rather than fought against me.   This is the exact same thing. If you can go out and you start telling a story and you start telling basically the reasoning why you got into it, it's very hard for people to label things as unreasonable. This is something that Tim Ferriss talks about in the Four-Hour Work Week a lot. It's a great book. If you haven't read that, I would go read it, but in the Four-Hour Work Week, he says, "It's very, very difficult for someone to label something as unreasonable." Meaning if I'm going to ask for something or if I'm going to try and recruit somebody into my down line and I start saying things like if I start fighting somebody logically which you should never fight over MLM anyway but some people do.   One of my favorite followup questions is to say, "Is that unreasonable?" I'd love it if you could just jump on the phone with me a little bit here and we can just go through some questions you might have. If anything, it's just for my own practice. Is that unreasonable?" It's really hard for someone to say that's unreasonable because you've just spent tons of time and they know that it's not unreasonable. Does that make sense? When you do that though, it takes them away from the fact side and into the emotion side and we are all emotional buyers. We are all emotional buyers. Closing is a logical thing but selling is emotional. Buying is emotional.   Anyway, I feel like I just barfed on you guys, and I'm doing exactly what I told you guys not to do, but that's the main crux of this episode is that when I was putting these things together, it's like, "Huh, this is like, when I was doing door-to-door sales, any time it stopped working for me was because I jumped into the fact side. "But is it safe for my kids?" I was selling pest control, door to door, and it's like, "Is it safe for my kids?" "Well, let me tell you [inaudible 00:13:27]," you know and I just barfed all over, "[inaudible 00:13:28]." And they would be like, "Huh," and even if it was great information, they'd still like backed up and like, "Uh." Like, "Stop talking, man, you've been talking for three minutes about just that one question I had. I was just asking what your name is, not your genealogy." Do you know what I mean?   Anyway, so jump into the emotions, all about telling emotional story through the One-Sentence Persuasion Course so that you can put them into your shoes so that they have a hard time labeling you as unreasonable. Does that make sense? I'm trying to close it all full circle right here. Go create a story. Figure out what your story is. Why the heck did you join an MLM? Why are you in MLM? Have you ever asked yourself that? Why did you join? Was it because somebody just asked you and you're like, "Uh, I'm just a follower." You know what I mean? That's okay, if that's what you did. Just know why and understand what your story was, what was the reason, what was the epiphany you have for why you joined the MLM. Understand what that story is. Get good at telling that story in an emotional state. Does that make sense?   It doesn't need to be like weeping and stuff but figure out how to tell the story. Turn up my emotions when I hear it. Do it through the One-Sentence Persuasion Course adding in those kinds of elements. You will attack my false beliefs without you even knowing it. You put me into your shoes and you'll make me be able to believe more of what it is that you're saying in the future because it will all be with the backdrop of that story. It will become the backdrop and it will so much easier.   This is marketing, right? When you talk about MLM, multilevel marketing, why [inaudible 00:15:01] on our market? It's mostly because a lot of people don't know how to tell stories. Go study storytelling, and the formulas for how to tell stories, that's something that's heavily ... I'm putting inside the Secret MLM Hacks course coming up here. Anyway, I think I'm being a dead horse now but I hope you had epiphanies with this that when you're approaching somebody, if you approach somebody in the mall, I personally don't do that tactic but if you approach somebody in the mall or if you're approaching a family member or a friend, and I don't do that either, because I've got this sweet little auto-recording system, it pulls people into me. It still does and it's awesome, but that's what I'm making the course about is teach you guys how to do that.   But I have to do it from a story side ... That was the thing I realized, it's like, "Oh, my gosh, I'm doing the exact thing I tell them not to do. I've created this course and it's awesome but there's no story behind it." "Huh, how do I do this?" And I was like, "Oh, I got to go back and rethink this whole thing as far as like telling it and teaching it through stories so that you have all of the false beliefs met that I can't come up with. Does that make sense? That's what a marketer thinks about and does. That's what a marketer goes through in their head. It's all about the message. It's all about crafting it.   The product rarely sells itself, which is why when you go to talk to people and you go start saying, "Hey, this is my product. This is what I've got. It's here, here, here." How many people are like, "Oh, my gosh, I've got to have that." They did that with the iPhone. How many iPhones are out there? There's like one. That's not too frequent of an occurrence. The products hardly ever sell themselves. Your product as an opportunity or as the product itself will hardly ever sell itself. The way you sell it is through the story. The way you sell your opportunity, the way you sell the product, the service, the way you keep people in, all through story.   Sit down and think what your story is, why the heck did you get in? Tell that story in an emotional state. Were you backed up against the wall in some way? Was it some huge thing going on in your life that you couldn't figure out? You know what I mean? Those are the questions you've got to ask as a marketer. In MLM, you are the business owner and the business owner only has two responsibilities, and that is to innovate and market. Marketing means creating belief. The way you do that is by telling stories.   Anyway, there's a lot of stuff in that that I packed in. I'm so sorry, most episodes are not like that. Usually, there's more story in my episodes but I just wanted to drop into you a little bit more. If you guys want to hear some examples of a story, go and see the very first episode of this podcast. I purposely crafted that story to do exactly what I was talking about.   Anyway, so, I hope you guys enjoyed that. If you guys want more about story selling, if you want more about how to actually make your MLM feel like a new opportunity to somebody else rather than just the same thing that everyone else has, go to secretmlmhacksradio.com and you can download the MLM master's pack that I have there. It's free. This is a gift to listeners here. In the past, people pay for it and they still do actually, but anyway, I'm excited for you guys to start crafting story and excited for you guys to start going through and saying, "Hey, why the heck did I do this?" And figuring how to tell it from an emotional state.   Anyway, excited to be able to put up this podcast for you guys. Please let me know if there are any other questions you guys want me to answer anything. I'm getting some awesome questions submitted at the secretmlmhacksradio.com. There's a little green button in the bottom right there after you opt-in and what it does is it lets you ask any question you want to me and it will record a voice broadcast straight to me from your browser, just really kind of cool. Sends it to me in an email and what I do is I take that.   I think on the next episode, I'll do that. I take that and it becomes, I'll actually drop that actual question of you saying into the episode and it was kind of fun. Anyways, I think I'll do it next episode because I got a few of them here that are starting to pop in. anyways, guys, you're awesome. Go craft story, figure out how to actually market the thing that you love and I will talk to you later. Bye.   Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line, five simple MLM recruiting Tips for free? If so, go download your free MLM master's pack by subscribing to this podcast at secretmlmhacksradio.com.

Hey. How you doing guys? This is Steve Larsen and you're listening to Secret MLM Hacks radio. So, here's the real mystery. Are there real MLM er's like us? Who didn't cheat and only bug family members and friends, who want to grow a profitable home business. How do we recruit A players into our down lines and create extra incomes? Yet, still have plenty of time for the rest of our lives. That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks radio.   All right guys. We got a really fun episode today here. As some of you may know, actually, some of you guys probably don't know, if you go to secretmlmhacksradio.com and you opt in there, what it does is it allows you to ask any question you want that comes up on this actual podcast. And what I do is I go through, and I do vet them, and I just kind of, as far as questions that apply to everybody so we can all learn together. Then what I do is I go through and I listen to them and I actually go toss in the actual question from you guys inside the episode.   So, here is a question. We're going to start with this first question, here right now. First one of this podcast. I do this on my other podcast show and it's been awesome so I thought I'd do it here too. So, great question here from Bernadette here.   Hey Steve. My name's Bernadette. So, I have a question. I know your philosophy is that MLM is more about the opportunity and the products are kind of like an after thought. I've got the opposite philosophy and I'm wanting to build my business around that. I'm wanting to help people through my products. I don't give a, not swearing, about the opportunity. So, can you help me with that and how do I use online funnels to do that? Cheers.   That is a fantastic question. I thought that was really funny, actually. Hey, yeah, absolutely. So, your question is more about, obviously I call it the MLM down line recruiting funnel. Obviously that means it's focusing more so on the opportunity of MLM rather than the actual product itself. And I totally understand. Actually, that's one of the bigger questions that I've had over and over again. Fantastic question on how do I actually sell the product using funnels?   What's interesting is that most of my background is more on how to actually sell products, as far as in my other life I should say. How I got started, my own career, actually. So, you can use sales funnels to sell anything. Anytime you sell anything, whether or not you meant to, you created a funnel. If I go, I've used the example of McDonald's before, if you go into the drive through at McDonald's, and you're in their sales funnel, right, they might get you with some coupon to get in there as their free thing. They might get you with some little ticket thing. They might get you just because you're hungry. But they're almost always trying to upsell you something. Hey, can I offer you this? Hey, you want to biggie size that? Hey, you want fries and a drink? Hey, you want this, this? Hey, you want this? Those are the different up sales that you can give along the way.   Now, it depends on your MLM's compliance. But, one of the ways that I've been working on right now ... I'm working on the launch of this actual product right now. One of the things I'm working on right now is, there are several e-commerce sales funnels that I've built that have gone and two and three x'd companies sales revenues, right. There's a really good model that sells physical products online. And I know that it works very, very well. It's not Shopify. It's not like Amazon. It is the act of taking just a single product and selling that one product, asking if they want more of the same thing and then upselling them on a few other things as well. And it's really, really cool. It works very fantastic. Of the four or five times that I've put that one together for other companies, I almost always three days later, get a frantic phone call, begging me to turn it off, because it works so well. I know it works really, really well.   So, anyways. You could build that kind of funnel for your MLM. And depending on your MLM's compliance, use that to sell physical products online. Now, that product, that funnel, is included in the Secret MLM Hacks product that's coming out soon. I've built that, I've put it all together so that you can plug and play. You can put, again, it depends on the compliance of the actual MLM you're in. I'm only saying that over and over again so that you guys don't get in trouble or obviously so that I don't have liability also, because some MLM's are fine with it and some are not.   So, regardless though, it's going to be part of that product. But it is a funnel that has made, not just like a couple million, we're talking tens and tens and tens of millions of dollars. So, what I did is I included that for you so that you could drop your own products in. You could add your own images, you could add your own copy. And again, it's just using the software called ClickFunnels. If you don't have a trial, don't worry, I have one for you that will come with the product itself when it launches out there.   Anyways, so you could certainly use it to do that. Some of the other ways though, let's say that your MLM doesn't like, cause this is a great question, I'm really glad you brought it up. There's a ton of ways you could do it. So, I just talked about a straight sell method. Where you could go, and you could sell that product as a straight sell, right off of a web page. Well, let's say that your MLM doesn't allow that. You could run contests. I've seen people do that before. They'll go and say, "Hey, share this video or whatever it is, whoever shares the most will win a free ..." It could be a sample or whatever. What that does is it builds your list. Now you can go market to all those people, and you could talk about your products with those people. You could run coupons. You say, "Hey, here's a coupon." And get trials out like that or get samples out like that.   There's a lot of different models and one of the easiest ways to learn how to do it is to go see how the top MLM ers are doing it in your MLM and then just bring that same strategy online. Again, the first MLM I joined, they did not like us using online strategies, so I had to be careful of that. I keep bringing that up so that you make sure that you're not, anyway.   But there's a lot of ways you could do it and actually both provide value and ... I think one of the major, how should I say this, one of the previous episodes that I launched in here, which you've probably heard as well, talked about the importance of creating an offer out of your main product. If you're just selling the main product, let's say a pair of shoes, how many people are selling shoes online? A ton of people. Tons of people are. Well, how come certain pairs of shoes explode compared to others? It's online, they haven't tried them on. So, we're talking about how they look. We're talking about, really, how they look might sell it more, but then also, how the actual offer is set up too. You might have, hey, when you get this pair of shoes, you just get the pair of shoes. Versus the other guy might be, when you get this pair of shoes, I'm also going to give you this cleaning brush and I'm also going to give you this cool cleaning solution. And I'm also going to give you three different colors of laces. And you know what, I'm actually going to throw a warranty in there that if the sole starts to wear out within a year, just send them back and we'll resole these shoes for you.   That is an offer. That is an offer. That's different than a product. And you can do the same thing with your MLM products and I guarantee that most MLM's are going to be fine. Maybe I shouldn't guarantee that. There's thousands of MLM's out there. I don't know all of the compliance policies but this is how I sell the stuff, okay. I put it into a sales funnel. I do straight sales but then also at the same time, you can take your product and you can go wrap it inside of an offer so that you're not just selling the product. You're not just selling your main MLM's product but what you're doing is you're actually selling an offer.   So, you might be selling, let's say that you have a supplement. Let's say that your MLM is selling some kind of supplement. And you've got all these trials, you've got all these different things that people tried to actually get them sold. Rather than just focusing on selling the actual product, what if you sold an information product on why they should be using your product? Or, how should I say this, instead of selling whey protein, you sell the benefits of protein shakes after workouts. It's an info product. It's something really easy to put together and as a bonus, when you buy the course, you get a cool free sample of protein. Well, all it is is a sample of your own product. Does that make sense?   When you start looking and thinking in terms of offers, the entire world around you is going to change as you know it. Look around and see all the other businesses that are selling things. Look around and start looking at the way movie theaters sell you. Look at the way car salesman sell you. Look at the way most of the time, they will sell that one main thing, the main core product, but they get all extra revenue. They actually vet you out through maybe selling a preliminary product.   Anyway, I hope that makes sense. I'm getting kind of techno babble here and I'm so sorry. But, the main idea is that you could sell straight product right off of the internet if your MLM allows it. But, honestly, one of the easiest ways to do it is to go create your own unique little info product and again, don't over think it. But, you can make your own little info product and as a bonus, when they buy it, go and give the sample. Or go and give them the first round of your supplement or the product, whatever the MLM product is itself. Does that make sense?   So, start asking the question, rather than how can I sell this product online, start thinking, how can I turn my main MLM product into an offer? When you do that, that's totally different realm because you're selling the offer, you're not selling the product. Does that make sense? I hope that makes sense.   I am super big into this sport called Air Soft. I really love it. It's super cheesy but it's a lot of fun. It's like paint ball. I think it hurts more and is faster pace and is cooler. But it's kind of like paint balling. Well, I just bought all of this stuff online, cause it's fun, but when I bought it, Amazon asks me, you know what, other people bought this, you want to add this to your order? Other people also bought this, do you want to add this to your order also?   It's the same thing online with a lot of online sellers. They'll sell the main thing but then you actually just go and then you toss them over the main thing as a bonus. The actual thing you're trying to get them to buy anyway. A lot of people will call those "burner products" or they'll call them front end loss leader products. It's not the product you're trying to sell, it's just the product that gets them in the door so that you can get the actual conversation going.   There are so many ways that you could sell that. I can't even dive into all that. I hope that you start to see though, that it's really a big, big massive, it's a huge world of possibilities. And one of the easiest things you can do is start to look at other ways people are selling other products in general, and just mirror them, model what they're doing. If someone's successful selling supplements and you're, it doesn't have to be the same supplement or same MLM. It could be some random, it could be a GNC supplement, but they're selling it successfully online, how are they doing it? Then, just take that same model and that's how you build out the sales funnel.   That's the easiest way to do it. If you go and you make it up, that's the easiest way to lose money online. Instead, I would go find somebody who's selling a similar item that your MLM has, ask yourself, "How are they actually selling this online?" And then just model it and that's what you build and that's what you put out and put together. So much easier to do that. It's way less risky.   I used to do it the other way around where I would come up with something that I thought was cool. And it's so dangerous and I lost so much money doing that. It's much easier to just see what's hot, how is somebody actually selling your product? What's the hot way to consume the thing that you are offering? And then you go put that together.   Anyway, I feel like I'm beating a dead horse but I feel like the point's been made. Hey, hopefully that was helpful to you and again, to anybody else who has a question, please go ahead and go to secretmlmhacksradio.com and after you opt in there for a free course, then down on the bottom right there's a button that says, "Hey, start recording." And you can record the message straight off of your browser, which is really cool. Just click the button, start talking and you click it again, it'll send it right to my email. Again, I kind of vet the questions but love to have you on.   All right guys, I will talk to you later and I will see you in the next episode. I'll kind of update you on what's been going on too. Cool stuff. Bye.   Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM Masters Pack.

What's going on everyone, this is Steve Larsen and you are listening to Secret MLM Hacks radio. Here's the real mystery: how do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our down lines and create extra incomes yet still have plenty of time for the rest of our lives? That's the glaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks radio.   All right. How's it going everyone? I grew up in Denver Colorado, if you guys didn't know that about me, I love Colorado, I love the outdoors, I love anything- it's funny, I didn't really play that many sports in high school or college or anything like that but I did a lot of individual sports, I guess you'd call them. I did a lot of backpacking, did a ton of skiing and I love it a lot.   I remember there was this time where we were backpacking, we actually went on this three week backpacking trip. Three weeks, I mean, that's a long time. Three days is a long time, we went for three weeks. I don't know how many miles we went, I don't know the elevation change we went, we were all over the place so everywhere from across the continental divide, beautiful beautiful high high altitude backpacking, way above tree line, way above 11000 feet, and we'd take our food with us and we'd find water along the way at pre-planned water points and we saw some really cool stuff while we were doing that. As a youth it was very shaping for me to go through those experiences, it was really really awesome. I remember we would go super super high above these, we'd start really low but we'd climb every single step along the way.   What was funny is, before the trip there was always this huge moment of, or period I should say, of excitement. We're like, oh my gosh, I get to go do this really cool thing, and I get to go and I wonder what it's going to be like. There's all this anticipation, and there's all these awesome feelings of you know, you're getting all the gear together, you're getting all these things prepared, looking at the maps and making sure you got, you know, you're safe about it at the same time. It's exciting, it's really exciting. You go and you start getting on this trip and it's so funny, about a mile in, the same thing always happened every single time. Same thing always happened every time. You start walking, you're like, woo, hey, this is going to be awesome. Usually your up at 3 or 4 in the morning, starting to walking, sometimes we would put headlamps on and walk in the dark because we'd get started for an early part of the day. The same thing always happened, though. About a mile in, there was always this feeling of, crap. Why did I start this? What did I get myself into? I'm going to be doing this for the next while and if we're all sucking wind and we're all trying to breathe, I'm just going to be left to me and my thoughts. This is the activity for a while.   It was so funny because for about a mile in, that would start, and the legs would burn and your lungs would start burning and you start playing the mind games, you know, you can do this, you got this, this is going to be great. I always enjoyed that, though, and after I had done it enough times, we backpacked a lot, after I'd done it enough times I actually looked forward to that moment because I knew as soon as I got through it my legs, more blood was going to go into the muscles. My red blood cell count was going to go up through the roof and I was going to be able to capture more oxygen per breath, literally, especially as we go really really high up I'd be breathing hard but I wouldn't be in any more pain. It's very very interesting.   I remember there was this particular hike that I was on. This totally relates, okay, just follow with me to your MLM. I remember there was this particular hike we were on, it was a three week backpacking trip, three weeks long and technically it was three and a half but we went and it was, I think it was the last two days of the last week. I mean, we'd been going a long way. We'd go for several days, we would resupply somewhere and immediately just keep going and resupply several days later and keep going. Food is heavy. Water is heavy, so you know, we couldn't carry three weeks obviously on our backs in one shot. We'd go resupply and we'd just keep going. Resupply and keep going at strategic little mountain places throughout in the Rocky Mountains. It was so fun, oh my gosh, but there was this horrifying thing that happened one day. We were resupplying on water as we went. Well, one day two or three days prior to being done for the whole trip, we actually get to this creek that we were supposed to get more water from. You're working really hard, you're working out hard, obviously the whole day for extended periods of time, you drink a lot of water. There's nothing quite so fresh and crisp, delicious as mountain water that you just filtered. Oh my gosh, it is so good. I'm craving it right now just remembering it.   What was so funny, it's funny now but then it actually kind of serious. We got to this creek we were supposed to resupply at and the creek was completely dried up. It was completely dried up and we had no way to get water. All we had was the water that was remaining in our canteens, in our Nalgene bottles, just the ones we had on us. We were like, oh my gosh, without water, you don't eat because you need water to digest it so okay, now we can't eat for the last little bit here. All right, now we can't do this and we can't do this, we can't take little baths or whatever. Play in the water, whatever it was. Without water it gets pretty serious pretty quick, especially at high elevation there's altitude sickness that starts to set in under certain conditions, especially if you're not being hydrated enough, weird things can start to happen in your brain because there's a lot less oxygen you're bringing in as well.   It got kind of serious pretty fast, and so we took all of our water that we did have and we put it all in this big pile and we were like, okay, and we just started rationing out our water. It actually, I'm not going to lie, it was actually pretty freaky, in the middle of the night, I remember waking up and it was actually painful the kind of dehydration pain is so much worse than hunger pain and I remember being in physical pain, I mean, it was- anyway, it wasn't a very good experience for that last little bit but we were trying to stay in high spirits, okay, we're only 36 hours away but I mean, we don't have that much water left, like, you know, in those types of scenarios it can get pretty serious, right?   I remember a lot of the leaders that we were with, because I was a youth at the time, right, they started going through different options. You know, like, okay, what are we going to do? Should we call some emergency line? should we stop this and go figure out what's going to, you know what I mean, and we figured out that literally the shortest way for us to be safe was to complete what we were already doing. There was no other way. We were at really high altitude, there was no other way for us to go get water, there was nothing. We had to keep going and guys were kind of freaking out just a little bit but silently, we were all trying to keep our cool a little bit, we'd been going for weeks and only to come at the very end and like, have no water left.   Now, there's a huge lesson with this, guys, oh my gosh, that taught me so many things. So many things. Recently, I don't know what the deal has been but I've got this other MLM product, I haven't really told you guys that much about it yet, I'd love to but you know, just figure you guys will find out about it if you want to but it sells like hotcakes. It helps people automate their down lines and their recruiting process. It's really really cool. The last several days, people have been just buying it like crazy. It's already sold a ton. I think something like over 250 people have already bought it in the last little bit here. Tons of Facebook messages and questions going on and they're loving and they're like, hey, does it work in this scenario, does it do this here? I'm like, yeah, it works there, there, there, there, there, beware of this, whatever it is.   Some of the comments that come back are hilarious to me. They'll go, get excited before the journey. They're like, oh, this journey's going to be so cool, right? Same thing I did with the backpacking trip. They'll go get excited about it and they'll buy it or they'll get into, you know, this is probably a better example, they'll go get into their network marketing opportunity, right, their MLM. They'll go join an MLM and they're excited, they're full of anticipation, they're ready to rock and they start to feel a little bit of improvement immediately as the excitement kind of carries them through that but then all of a sudden reality sets in, right? That's like the mile mark for me. Reality sets in and oh my gosh, this is going to be cool in hindsight, but wow, this is going to be some work, you know, and wow, oh my gosh, people are already quitting. There's already huge fallout from all the other people who are trying to be successful inside their MLM. It's the exact the same thing with the backpacking, exact same thing with anything in life.   I believe a Seth [Godon 00:09:31], in the book The Dip, The Dip, that's a great book, but the book The Dip, he talks about how we always go through these cycles and as soon as we start anything brand new, there's excitement. "Oh my gosh, we get to go do this cool thing, it's going to be awesome!", you know, and we get ourselves excited on what the future will be like but oftentimes we'll be like, wow, we neglect the middle part, the actual journey part, the actual work, right? Lately there's been a lot of these people who've been messaging me. I remember there was this lady who messaged me, she's like, "I've been working so hard," like, why isn't anything in my MLM working in general? I've been working so so hard. I always laugh at that. I have to laugh at that. There's no, you guys, working hard means nothing. Okay, one of the biggest dangers I see over and over and over is people start to confuse being in motion and taking action, they confuse that with achievement. They confuse it with accomplishment. Movement does not mean accomplishment. If I'd stopped two days from being over, I still wouldn't have accomplished my three day or my three week backpacking trip, would I?   It's the exact same thing with business. You go join this MLM, right, exact same thing that my upline is telling me to do, I went and I wrote down this huge list of all my friends and family and I'm starting to call them and nobody's joining it but I'm feeling good because I'm taking action. All right, action is good you have to get it to get the achievement, but don't confuse it with achievement. Don't, or you're going to start to think, oh my gosh, look at all these great things I'm doing. Great, but what are you finishing? Does that make sense? That's the whole reason why I brought this up. The whole reason. I'm sure you guys have heard of the book Magnetic Sponsoring, by Mike Dillard. Fantastic book. Here, this is probably one of the most referenced books on MLM. This is on page 40, he says, "you and the other distributors are your up line's marketing arm and you have one single task: sell. That's it."   I want to ask you a question. My role here in this podcast, I want to be friends with you, I want to get to know you guys, I want to know who you are, I want to know what MLM you're in, I'm excited for you. I'm never going to try and dissuade you out of whatever you're doing. If you love it? Great! That's awesome, but at the same time you have to ask yourself where are your revenue generating activities and are you doing them? If you're confusing yourself with activities that are not revenue generating, I.e., you go make a logo, or you go put together a dang business card. I don't have a business card, are you kidding me? Unless there's an actual marketing campaign behind it. I've made business cards one time for my dad's business and we put together a business card and it's because there was this cool little free thing on there that would bring someone over to a website so they could opt in and get going on his marketing automation. That was it. Are you kidding, I don't have a business card.   It's so easy to get distracted by the crap fluffy stuff of business. I have a marketing degree. Do you know how much fluffy stuff there was with that? "Go write out your business plan." "Go contact five people and ask them to be your mentors." It was like, what? No no no. It's exactly what Mike Dillard said. Your only, only responsibility in your MLM is to sell. That's it. You need to ask yourself, if time is money, that's a common phrase, time is money, time is money, if time is money, what are you spending your time on? Is it on revenue generating activities or are you distracting yourself by writing another list of people that could possibly join and writing a list of what could happen if their friends joined and what would that look like on the compensation plan? I know we've all done that, of course we've done that before. Our MLM, our up lines all teach us to do that, right, that's like the standard thing to do most of the time, stereotypically.   What I wanted to do and what I wanted to tell, like, you have to get results. Right? If you don't have results you are not achieving and if you are just running around and you're like, "How come this MLM isn't working? How come this opportunity's not working?" And you're not actually focusing on sales, well, there's your problem. Focus on sales. That's the only thing that matters inside your MLM. That's it. Inside of your opportunity, that's it. Sell. Whether you're selling the opportunity or you're selling the product, that's it. Do not go start making big lists of people and doing nothing. You have got to take ridiculous [inaudible 00:14:01] action. There is nothing that's ever come to me in my life without me being 100% obsessed. I mean, a monomaniac. To others, to my mom, to other people, to anyone else even in my own network marketing opportunity, even in my own MLM that I'm in right now, my level of obsession is ridiculous to them. But then they ask, like, "How can we be so successful at this?" Well, it's because I'm obsessing. Right?   Some guy told me once, you have to have life balance and everything. I think that's complete utter bull crap. That's not true at all. It's more like, you guys ever see those circus people and they've got all those plates spinning? They've got like 10 plates spinning on top of sticks but they only got two hands. Well how do they know which one to go for? Well, they wait and they wait and the one that starts to wobble they go give attention to that one until it's good. Then they wait, oh, that one's wobbling, and then they go over to that one. Right? Exact same thing with this. What I am begging you to do is, anything that is not a revenue generating activity, please do not get distracted by it. You have to, don't confuse the action. Don't confuse how far you've come with thinking that you've actually made it. You know what I mean? I if had only gone two weeks and four days, or five days, and not actually finished those last few days, I wouldn't have made it. I couldn't have that little emotional badge on my chest, yeah, I did that, it was a three week backpacking trip, right, I mean, it was hard. It's the exact same thing.   Anyways, I think I made the point, I'm beating a dead horse probably, but I want you to know that that topic for me, I'm very passionate about it because most people will still go and just say, well, I've done this today. Well, I made a list of these people today, and they feel good about themselves. That's great, if you've never done anything ever, that's great. Yeah, you're right, pat yourself on the back, but tomorrow don't get distracted. You can't do it or you're just not going to be successful in it. You're not, and it's hard for me to say that and it's probably hard for some to hear it but I'm okay if that offends you a little bit. Right? It's a harsh reality, it's a harsh wake up call, sales drives the world. Sales drives the economy. Sales drives your business. If you think this is going to retire you, if you think it's going to be something that pays for those extra vacations or an extra car or helps you just pay some bills, it's from a sale so what else is there to focus on? Nothing. Does that make sense? That's how I treat my business and that's how you should treat yours.   Most of the time I'm, I'm very opinionated but I'm like, hey, everyone can have their own opinions. On that, I feel like I'm 100% right on that. There's no contest. You have got to sell. Whether it's the opportunity or it is the product, sell. Sell something every day. Just make that the goal. Today I am going to sell one thing to somebody. You gotta know what your number is. When I was doing telemarketing, I was a telemarketer for a little while and I was a good one and I knew that if I called 100 people that day I would get at least one sale. Same thing when I did a lot of direct response marketing, I sent mailers out and I did all that kind of stuff too. It was great. I knew if I sent out 100 mailers on average I would have one person respond to me.   I was like, cool I want to get 10 new people this week, I gotta send out 1000 flyers. I literally would go door to door and I put on people's doors. You know what? There's more effective ways to do it but I just tried to make the sale, and it worked. I did. It was awesome. I got a good team together really quickly. There are other ways to do that and I use the internet and it's way more automated and far less time costly on me but anyway, that's what I'm saying. Come up with a way that you just rinse and repeat without thinking about it. It's just part of your daily ritual.   That doesn't mean you go barf over people at the store. I hate that, I hate, my friends and family don't even know what MLM I'm in and I set my systems up that way on purpose. If that kind of thing is interesting to you check out secretmlmhacks.com, but anyway. I will never continue to promote over and over on this podcast, that's not the point of this and I hope that that's okay I just said that, but anyways, that's the main point. This podcast gone long enough so far but I just want you to know, please, this is like the main, I have this written on my wall even. Don't confuse action and movement with accomplishment and achievement. They're not the same thing, and thinking that you're just moving does not mean you are being successful.   All right, thanks guys so much, and if you have not got it yet please go to secretmlmhacksradio.com and get your MLM Master's Pack. It's basically it's five videos and you can show it to anyone, I don't pitch an MLM, I don't talk about anything else. You wont even know what MLM I'm in, I'm never going to tell you guys, and it's for the reason that you guys know that I'm a third party, I'm not pressuring you in any way at all. Anyways, it's five videos of me training you and your down line on different ways you can recruit and even set up auto recruiting systems. It's really awesome. Anyways guys, I will talk to you later. Bye.   Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download your free MLM Master's Pack by subscribing to this podcast at secretmlmhacksradio.com.

Hey, what's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio.   So, here's the real mystery. How do real MLM'ers like us, we didn't cheat and only bug family members and friends, want to grow a profitable home business? How do we recruit A players into our down lines and create extra incomes yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer.   My name is Steve Larson and welcome to Secret MLM Hacks Radio.   Guys, I always feel like life's too short to be boring or not excited, so hopefully my little cheesy intros are okay with you, but it's just that I don't want to ... you know, life's too short. I just believe in grabbing it by the tail, so ... grabbing it by the horns.   Anyways, guys, I hope you're doing fantastic. Lot of stuff's been happening over here. I've been creating my offer. I've been building stuff and putting things together for the actual launch of Secret MLM Hacks, the actual program that will help you to auto recruit people into your down line. I've already been using it. I've actually had several people already been using it and it's been working, which is very exciting. I'm excited for you guys to have it once it leaves beta.   Just so that you guys know where I am with the actual launch of it. Like I said, it's in beta. "Steven, why don't you just release it right now? Please give it to me right now." Well, several reasons; number one, anticipation is a great tool. No, but for real. I almost said for serious. Been watching ... I can't remember that movie. Anyway, whatever. Anyway, the reason though is because anytime I go launch any kind of product online, like I said before, my background is in direct response and internet marketing. Anytime I launch something online it's much like a movie. You know, the last movie that I saw with my wife was Wonder Woman. She and I went and we watched Wonder Woman, we go to the movie, but before we ever went to the movie, we heard about it, right? We heard that the movie was happening. How did we hear about it? Well, there were movie previews six months in advance. Huge, huge lead time for everyone to hear about it and hear the buzz, right? It's the same rinse and repeat Hollywood model over and over and over again.   So, before my product comes out ever, I always want to create some buzz. I want to make an event out of the launch. I want people to understand, "Hey this is cool," right? Pay attention. What I've been doing over the last little bit is I made a list of the top 100 MLM influencers. Period. Regardless of the MLM, regardless of anything else, regardless of their level in their MLM. I want to know who the top 100 MLM influencers are. What I did is I went and I wrote a letter to them.   I decided that I would tell my story; so I went through and I told my story. In fact it would be kind of cool, you know, let me read this to you guys real quick here. It's actually, you guys are probably going to recognize some of this real quick. So, I'm going to read some of this real quick just so you guys know what I sent to them, because what I want to have happen is when I launch this thing, I want to have these huge influencers go out and say, "You know what? Steve Larsen's product's so cool. I want to go ahead and I want to ask my down line to use it also." You know what I mean? But you don't just walk up to some girl and ask them to marry you on the first day, right? It's the same principle, you guys.   I want to develop a relationship with these people. I want them to know that I really do care about them. I want to solve legitimate problems for that individual so that they like me; so that they go out and when I launch the product, that they're like, "Hey, I do want my whole down line to see this. I do want everybody to go check this out. I do ..." You you know, and so it's all about creating value. It's all about relationships. It's all about ... but I don't just do it over the phone. I hate talking on the phone. Just is a personal preference of mine. Whenever people are like, "Hey can we talk on the phone and chat about it?" I'm always like, "No, that's why I built my system to auto recruit people." Again, it's not that I'm anti-people. It's not that I'm totally antisocial, it's not that I'm taking the person out of MLM, taking the human element. That's not it at all. It's just that's the ... I've chosen to not take people in that way.   I'll do video conferences with tons of people at once, but going one-on-one, that's not why I built the system. That's not the reason I built it, and honestly, you've probably felt the same way, right? Do you wish ... there was a very ... he's a very famous internet marketer, his name is Russel Brunson, I'm friends with him and one day, he said, "The difference between going from six to seven figures is actually not that big of a mind shift. It's not a matter of working more hours." It's not. He said it's actually a mindset shift in focusing on instead of just selling one person at one time, how can I sell a ton of people at once? That's how you do it. You got to reach masses. It's got to go critical mass. It's got to go big.   I'm not saying that you got to take your product and just go blast it out all over the place. There's certainly ethical, cool, awesome, value-creating ways to go do it. But that's the reason I built the system that way. It's the reason I don't really do phone calls that much, ever. Phones just freak me out in general. I'm not a good guy on the phone, which is funny because I used to be a telemarketer. Anyway, so, I've been going out to all these Dream 100 people and I've just been trying to create a relationship with them. That's what we call them. I call them the Dream 100. The concept comes from a book called Expert Secrets and another book called Dotcom Secrets, fantastic books. All I do is I go through and I made a list of all the top 100 influencers. I could send an email to them. I could go and send them a tweet, but everybody does that. I get probably 20 a day right now just in Facebook, not including texting and phone calls and Voxers and Skypes and, you know, just on Facebook are now probably 20 a day. I can't handle it, right? It stresses me out, so I don't want to do that to these guys too.   What I decided to do is I went and I wrote a letter. It's a series of about five or six letters that I'm going to be sending out to them. I just sent the first one out a little bit ago. Then a few weeks later I sent the second one, then a few weeks later, which is where we are right about now, I'm sending the third one, which is about right now in a few days here, which is awesome. Just we got to finish the packaging part of it.   Anyway, this is what the first letter said, it said, "Hey, name," you know and I personalize it a little bit, too. I didn't want to just rinse and repeat for everybody, I wanted to actually create real value for these people. I said, "Hey, I can't believe I'm writing this. I'm Steve. This is totally from left field. I just wanted to pick up the mic," and what I did is I didn't just want to send a letter either, I wanted it to be a bulky package. I wanted it to be something that causes the curiosity, you know? I wanted them to look at the package and go, "Oh, that's different. Who's this? Who sent this to me?" So what I did is I wrote this letter and it said, and there's a little microphone in there; a little toy plastic microphone. It was really kind of funny. It said, "Hey, I just wanted to pick up the mic-" get it? "and say that your success is inspiring. Please know that my thanks is very sincere; so thank you. I hope to shake your hand in person one day, because giants like you got me going four years ago," which is so true.   I said, "My first month at MLM four years ago I was a bit of a disaster, but the flip side calls that an education, so, ha! At the start we were in college, newly married, new city, no jobs, dead broke. I couldn't provide for my new bride which greatly challenged my sense of manhood. To top it off my wife started staying in bed all day for weeks. I finally got her to confess to me that she'd only been eating one meal a day, so that I could eat and have energy in my classes. Holy-" insert expletive. "Lost, I clamored for some way just to make sure that we could eat, much less stay in our overpriced apartment. In a flurry of desperation, I found out student loans around the corner but not available for four to six weeks, but I'm going to die in the next week was my dominant thought.   Humbled, lost, beaten, I decided to call my dad begging for an advance of money which I'd pay back when the student loans came in. In a locked room I asked him. There was a long pause, 'Son, no. If I give you this, you may not exhaust resources you didn't know you had.' His exact words. Very wise. We both cried, yet the fire in my gut to make this happen was insane and gave me huge edge. I really didn't know how we'd make it through those weeks and I don't know how I actually did make it through those weeks, but like a sprinter grasping at a single breath, I started trying to make money in any way I could think of. In three to six month rotations, I seemed to try everything; stocks, options, residential real estate, commercial real estate, two summers of door-to-door sales, telemarketing, ebooks, freelance website building, diamonds- yup, smartphone insurance, affiliate marketing, internet traffic driving for Paul Mitchell schools, study, try, repeat.   The pros, I was learning far more on my own than any of my actual marketing classes. The cons, a little money came in here and there but nothing, crap; nothing really big, crap. Then, one day a buddy called me and said, 'This dude's going to help us make a bunch of money,' and three-wayed me in. You know the MLM pitch. Reluctantly and pushed, I joined the MLM at the pleading of my buddy and then finding out that my wife was pregnant. I was pumped to have a kid, but terrified at how to pay the cost; still broke. Ugh, MLM. If I'm going to do this crap, I'm going to tear after it. That was my honest thought, so I literally went door-to-door on our main street for five weeks. I recruited 13 people/businesses ... and they did nothing. I was constantly distracted in all of life, because all I could think of was, holy crap, how did the big MLM'ers actually do this and really make money? That question became my pure obsession.   Again, I hit the books, courses, podcasts." Just like you guys now. "In order to simply live, I joined the army in college but got into trouble for sneaking in finance books and selling a lot and selling other soldiers on my MLM. None of them actually joined after all, though. Six months later, I was back at home. Yet again, it was 2:00 a.m., class in just five hours. I started reading an MLM ebook, as was routine at this point. How do I vet out people who aren't willing to hustle? How do I get people to come to me? How do I change my bait? Then it happened, like a ray of light in a dark room, a single idea hit me between the eyes. It was one concept that changed my life and my family's. A concept that gave me the fuel and ammo to figure out the last piece, the missing link. I barely slept that night. That was three and a half years ago. Anyway, sorry to talk about myself so much. I'm glad my dad said no. I just wanted to say hi and mention how much I truly respect you for what you've accomplished and the real inspiration you probably didn't know you've been. Looking forward to that handshake."   Anyways, that's the letter that I sent to them. I sent that letter to them for the sole purpose of introducing myself. That's it. I'm not asking for anything. I'm not sending them to any link. I'm not telling them to go anywhere. I literally am just trying to get that individual to go, "Hey, this Steve Larsen guy is kind of cool." When you go ... and the reason why I'm bringing this up, is because I'm about to launch this product called Secret MLM Hacks and you all know that, but I'm going out creating relationships before I ask people to buy.   The problem that I had when I first joined MLM is that I went out and I did exactly what my MLM upline was telling me to do. They literally did not let me leave the room until I wrote a list of 20 of my friends and called them in front of them. It seriously was the most awkward thing in my life. I know I've mentioned this before, but I know that there are damaged relationships because of those phone calls. What was so challenging and what was so hard was I didn't know what else to do. There was nothing else to do, but the problem was that I ... I mean, I hadn't created a relationship with the person strong enough in that area, in the business area; they were my friends, they were my family, so of course there was a relationship, but it was out of context. They weren't wanting to join my MLM. They weren't actually wanting to actually go and be pitched on something, and it got really, really frustrating really fast.   So, all I'm trying to say in the purpose of this episode is that when you go and you start to actually try and recruit people into your down lines, if you're doing it the way of calling people up, which is fine, I just don't do that, or if you're doing home meetings, which is fine, I just don't do that, or hotel meetings, again, I just don't do those things. I do it a- I know [inaudible 00:12:33] through the system that I build on my own, that's how I do it and it works great. When you go out and you actually start to try and sell the product, when you're trying to launch your MLM business, don't spam people. Don't go out and try and ... I mean, it makes us feel ... it makes my wife and I feel- we get approached all the time to join MLMs. I don't want to join a MLM. I'm already in one and I love it. You know, that's the reason I don't try and get you to join mine. It's not like a ... it's totally a soft pitch and that's how you got to look at it for how you're approaching your own people as well.   When you go out and ... man, make a list of the people that you wish were in your MLM, your actual down line, and start sending them cool packages. Get their address, find it somehow; send them letters, send them cool stuff. Send them things that are pattern interrupts. Don't just start calling them over the phone and blast them all over the place. Don't go and ... ugh, do not go on Facebook and start saying how much you love working from home. You just started most of you, like ... you've [inaudible 00:13:40] that your home office is your living room. Is that because you can't afford something else? Oh, that means that you really don't have any cashflow? You know what I mean? I'm not trying to put salt in the wound, I'm just saying that's how it looks to everybody else. Everyone's calling the bluff on you. Everyone knows, everyone sees.   The easiest way to go about doing it, create a list of the top 100 people that you wish were in your down line, then start creating relationships with that individual. Ask yourself the question, "How can I provide value for that individual before they even know that I'm in an MLM?" That way when it comes back around, there's going to be a time where you can bring it up, and you can say, "Hey, look, I just want to tell you about it. It's totally cool if you're not interested, though." Guys, that same strategy is what I'm using on other people who I'm not even trying to get them into my MLM. That's just one of the ways that we used to promote products, because all it takes is a few of those people to say yes. They promote it to their followings, you know, people with their internet followings, and it makes a ton of money. That's the way that we do it. It's exact same thing with MLM. So, that's all I'm saying. Go ... do exactly what [inaudible 00:14:47] write out a huge list of people that you wish were in your down line, but my gosh, understand that most of them aren't going to join, especially right off the bat, if at all, and that's fine. You got to mentally be prepared for that.   Second of all, go create the relationships first. Provide real value for the individual. One example real quick then I'll end the podcast real quick. There was a guy who went out and I could tell that I was on his list, like he wanted me to join. Now, I ended up not joining but I was able to help him in some cool products. What he did was insane. He went and he bought one of my online products. When he did it, he did it for the sole purpose of hiring an outside coder, which he did, who went and on his own dollar, went and made all these improvements that I didn't even know you could make to my current product. You know, this is a side product. It's not my main one, it was over on ... you know, and he went and all he did was he just was like, "Hey, I hired this coder and he added these cool extra features in for you. By the way here it is, and also, I made a whole really cool video startup guide to walk people through how to set it up so that you don't have to worry about it with your own support team." He was like, "Here you go, you can set it up. It's all yours totally for free." I was like, "What the heck? Who are you? Are you kidding me?"   You guys, that product still makes me a ton of money. Do you know how much value that individual has provided for me? Anytime he reaches out to me, I answer now, amidst all the noise, amidst all the people that are out there trying to get me to do something for them, to promote a product, to join a down line, to buy there [inaudible 00:16:23] to do whatever, get samples, anything, amidst all the people, when that guys says something, I know that he cares about me. I know he cares about my success as well and you need to do that. You got to care about the success of the other person that you're trying to recruit in your down line. It's same exact ... more than you may even be thinking, this is a relationship business. So go create that list. Go create a relationship with them and then, after you have the relationship, and after you've provided value to that individual, then, then talk about your MLM, then talk about the opportunity.   Alright guys, that's all I got for you. That's what I'm doing right now as far as the launch. Stay tuned next episode so you can see what's happening. You can follow the launch for this thing. It's pretty sweet. Again, the reason I'm doing this is because I want you to be able to copy me and do it for your own down lines.   Alright guys, talk to you later. Bye.   Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to SecretMLMHacksRadio.com to submit your question and download your free MLM Masters Pack.

Steve Larsen: Hey, what's going on everyone? This is Steve Larson and you are listening to Secret MLM Hacks Radio. Before we get started I want to ask you the question, how often are you publishing?   Here's the real mystery. Every real MLM'ers like us, we didn't cheat and only bug family members and friends, want to grow a profitable home business, how do we recoup A players into our down lines and create extra incomes and still have plenty of the time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larson and welcome to Secret MLM Hacks Radio.   Now, before anyone messages me, are you saying that I should publish a book? Are you saying I should publish articles, like that's ... It's up to you, but that's kind of yes and kind of no. The answer to that, I guess. There was a guy, long time ago who I started following, and he started getting me into selling things online. This is before I rejoined and MLM. This is before ... This is way back in the day for me. This is probably five years ago.   I started listening to his stuff, and he was great. He was really, really good. I think it was him, I actually can't remember if it was or not. We'll say it was him. Anyway, he had this great podcast. His name was Pat Flynn. I went, and I would start listening to Pat Flynn. It was kind of cool because I think he, I'm pretty sure it was him. He started talking about the power of publishing. He started talking about how it changed his life. I was like, "Oh that's cool. That's really great. I never in my life will ever do that." That seemed like such a hassle, oh my gosh.   The stress, the responsibility of regularly making something like a podcast, especially there's no way ever. I'm not ever going to do that. I'm never gonna produce podcast video, or a YouTube video. I'm never gonna produce ... I was just like totally anti all that. Never gonna do a blog.   Well, to this date you guys, I can tell you this is not my first podcast show. I have a second podcast show. It has a lot of followers. I've done, I think over 100 blog posts now. I'm close to 100 episodes in my other podcast show. I have well over almost 350 YouTube videos. They are all over the place. I had to step back and ask myself, why did that change? How did that change? I was at this conference this one time, this guy stood back, and he was like, "Hey, look here's the deal. You need to become somewhat of an expert in your space. Whatever it is, whether it's MLM or Ecommerce or whatever it is ... Info Products, you've got to be somewhat of an expert in your space. One of the easiest ways to get better at your own craft and to become an expert and to have authority ...   I've been publishing now regularly, actively for almost over a year now, which is awesome. I can't, I am blown away at what it's done for my life. Totally blown away. I was sitting in this conference and this guy was like, "Look, you got to publish regularly." And he's like, "Start a podcast, do something. Do whatever." I was like, "Duh!" And I was actively fighting the thought of trying to do that. If there's one regret, if there's one thing I could tell myself, my five years ago self, it would be to start publishing regularly five years ago. Not one year ago.   I can't tell you how much it's changed my life. I have spoken on stages. I've done tons of interviews, massive revenue from it. I can't, the amount of authority that it's brought. Not that I'm trying to be all authoritative, but you guys know what I mean? My messaging, my voice, finding my voice, finding what I'm trying to tell the world has become so much more clear in the last year since I've been publishing regularly.   It's brought people to me. It's brought opportunities to me rather than me trying to seek them out all the time. Regular publishing has changed my life. When I started planning the launch of Secret MLM Hacks, the actual product that'll be coming out soon, when I started actually planning the product itself, and actually putting it through together, I just about went and just launched it. I was about to pull the trigger although it wasn't quite ready yet. I was planning it all out and I was like, "You know what? What if I was to take a group of people, you guys through my thoughts and why I'm building things the way I am." My internet sales funnels have generated millions of dollars for a lot of big people.   If I was to tell you who, you would recognize a lot of the names. Again, not toot my own horn, not trying to ... It's just 'cause I want you to know where I'm coming from and that a lot of the things I'm telling you, I hope that you go and you apply it to your own MLM. Right? That's been the topic of this podcast. That's what I'm doing right now. I want you guys to follow that. I want you guys to be a part of that. I want you to come join the Secret MLM Hacks Facebook page, the community that we have over there. It's fantastic.   I want you to be able to go and get excited about publishing yourself, because publishing has changed my life. I want you to know where I am right now in the launch. I went through and when I launched this podcast, it was brought to my attention that I have not actually talked about this with you guys yet and that I should. My outro to my podcast talks about going to SecretMLMHacksRadio.com. It says, "Go to SecretMLMHacksRadio.com and get your free thing," and it's tons of value. I should be charging for it, which is the secret to providing free things. They got to be things that you would charge for. They got to be that good.   I send you through a sales funnel. It's a podcast funnel. I'm not asking for any kind of money, but it's still the equivalent of a funnel. There's a first page and I say, "Hey could I get your contact info so I can send you," basically the videos and the course every day. Then the second page says, "Hey if you want to be able to go and actually download these and use them for your entire down line as just a free training, just go ahead and click the share button right here and the free download will unlock for you. You'll get emailed for it. By the way, if you got any questions that you want actually placed on the actual podcast episodes, go ahead and ask them right here." You know what I mean?   There's value that's going out there. Well, what happens is you get added to this cool list and then there's these cool emails that go out that automatically give you the course over the next few days. That's what I'm calling a podcast funnel. The reason that I build it is because this podcast has a means to an end. I'm documenting the launch of Secret MLM Hacks and what I'm doing is I'm trying to teach everybody some of the tactics that I've been using that have been working great. I get really nervous about saying any kind of numbers for my own recruiting and revenue and things like that. I just get nervous about like ... You always hear people talking about, I always get nervous that people are gonna go like, "Well I should be making that too," so that's the reason I don't bring it all up. Just know that it's a lot and it's doing great, and it's been a lot of fun. We've gone on cruises and I've bought toys, and we've paid off parts of the house. It's been great! Whatever that dollar amount means to you, just I guess you can assign that to it.   This podcasting funnel, I just barely launched it. I just barely put it all together. There's cool tracking pixels on it. there's cool ... The reasons I'm telling you all this is because I want you to be able to go do the same. As a gift, I would love to be able to give you this podcast funnel. It's built on a software called Click Funnels. What ends up happening is I can give you one link and it will literally in a free trial account give you the exact podcast funnel. It will like spitting you, pixel for pixel, no joke. The whole thing, the exact thing that I built off, you go to SecretMLMHacksRadio.com, you actually literally can see all that stuff there, but then it can actually pull in the...   Now, I did clone that funnel and give you a version where it took my videos out and stuff like that. Obviously, if it's my content, i didn't give that part to you. If you ... Guys, regular publishing has changed my life. I want you to be able to do the same thing in your own MLM. Whatever it is, if it's podcasting, if it's videos, if it's ... I know a lot of people what they'll do is they'll Facebook live every single day. Whatever it is, choose it and just get regular about it. You know, there's a group that I coach how to become millionaires. It's really cool. It's an awesome group. We got a ton of people in it, a couple hundred people and it's awesome. I know I'm being really vague, it's 'cause I'm trying to not like cross promote and stuff like that. I'm being a little bit vague on purpose, okay I get it.   There was somebody in there who's asking, "Hey, what platform should I go and begin to regularly publish on?" I was telling them all on there like, "Guys, look it has completely changed my life to just regularly publish. We got all these cool tools. We live in the 21st century for crying out loud. All these awesome things out there that will help you get your message out there and get noticed."   Anyways, in your MLM, just choose the platform that you want to publish on. Whatever platform you spend the most time on. I listen to a ton of podcasts and I am on YouTube like crazy. I am a YouTube junkie. Facebook and I, we've become better friends, but I am a huge into YouTube and podcasts, so that's where I do it because I like it. There's some nuances with creating content. That's why I say go do it to a platform that you like because there's some nuances you gotta actually love it. You gotta actually, discipline behind it. Anyway, that's all I'm saying. That's really the main message of this actual podcast episode is that you guys regular publishing, I beg you to publish regularly. I beg you to get out there and be constantly communicating.   A lot of you guys know that I'm in the Army right, or I was. Very first thing, is this is super cliché but it's super true. The very first thing you do when you're attacking and enemy is you take out their communication. If you want your down line to die, stop talking to them. If you want your down line to totally fail quit communicating your vision. Quit communicating your goals quit communicating all the promos that your up line's doing. Quit communicating ... I think you get it.     Even if that's the only group that you're constantly publishing to ... I'm not saying, I publish this out to the world because I've been doing it for a little while. I'm really excited for a lot of people to hear this. If all you do is simply communicate on a daily, regular basis through a cool, Facebook lives, YouTube, whatever it is, regularly publishing will do things for you that you cannot even imagine. It will open doors that you didn't were yours to open.   I think I just landed another speaking gig. They're still setting it up, but they just approached me about it and I'm super stoked about it. Those would not have happened if I had not already been publishing like crazy. Every time I click publish on this podcast, it gets syndicated, it goes and it gets published out to YouTube and it goes to Twitter, and it goes to Google Play and iHeart Radio. It goes all over the place.   My other podcast show, it goes all over. It goes to my blog, it goes to ... It goes all over. What's so crazy is I hate Twitter but it gets pushed there automatically. I hate ... I don't really like Instagram. I don't really like ... I don't understand Tumblr, I don't understand ... Those aren't platforms that I like to be on and that's fine. I know that I have audiences there. If you really, actually want to get your message out there, you've got to be publishing regularly. You'll start to get a following. Just like you're following me right now. You'll get a following. You'll start to create your own culture. You'll create your own voice. You will find your voice. You'll find the message, you'll get more clear on what you're actually offering and how to sell your product. Your MLM as an opportunity or as the product or service.   Anyway, that's all I've got for you guys. That's all ... All I'm telling you is as far as where I am in the launch period right now is I had already previously launched my podcast funnel but I just hadn't actually told you guys about it 'cause I just forgot about it. It's doing insanely well. We got a ton of people in the free course right taking it, and they're loving it, which is great. The people are [inaudible 00:12:55] their down lines.   Anyways, I guess this is a shameless plug. That wasn't planning, this is what ... Go get the free Masters ... It's called the MLM Masters Pack. It's five videos that I shot. I went and I looked at what the top MLM'ers were actually doing in MLM as a whole. I went and I saw the courses they were doing. I saw these videos on all these things that they were doing, all the free training. I went and I transcribed them by hand. Then I went and I changed them just enough. I wasn't copying, I wasn't plagiarizing but I added in a ton of stuff about sales funnels and how to use that. Anyway, I packaged it up in these cool videos and it's totally yours for free, which is awesome if you go there.   Anyways guys, hopefully that helps. Hopefully I changed some of the paradigm for you on why you should publish regularly and what it'll actually do for your MLM team, your down line and growing your team and the longevity it will bring to you. It's insane, super cool. All right guys, I will talk to you later. See you on the next episode, bye.   Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go to download your free MLM Masters Pack by subscribing to this podcast at SecretMLMHacksRadio.com.

Hey, what's going on everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks Radio. Here's the real mystery. How do real MLMers like us who didn't cheat and only bugged family members and friends want to grow a profitable home business? How do we recruit a-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio.   Alright, you know what's funny? I still get really jazzed every time I hear my own intro. I love it, I think it's ... Anyway, it's a lot of fun. I had fun making it. Hey, so if you are at this podcast, and maybe this is the first episode you've ever heard. One of the things that I just want you to know is that I have taken MLM and kinda flipped it on its head. Rather than going and just promoting a product that is the same as everybody else, that is the same offer, the same ... What I've really learned how to do over the last few years is how to automate my downline recruiting using sales funnels, but in order to do that, I had to create an offer that was a little bit different than all of the other thousands of people in my downline, you know, the exact same message, the exact same websites, the exact same everything else, and it was a huge challenge for sure.   The first few episodes, I just kinda walked you through the story of how I got to where I am, but for these next few, what I really wanted to show you guys is I'm about to launch a really cool product that will help anybody auto recruit people into their downline. Before you even think it, I just want to bring it up. This does not take the human out of MLM. This is a relationship business; you need to create relationships. That's what it's about. Business in general is a relationship atmosphere. You've got to create relationships. Just know that I want to know that I'm creating relationships with the right people. I don't want to create relationships and spend time with people that are not going to be beneficial to my downline, which is what I was doing at first.   Again, I'm not judging their character, I'm not saying that they're bad people or whatever it is, but clearly the first 13 people that I actually recruited, I called them leaches. I called them the people that they're just not ... They just ... They joined as a favor, not because they actually wanted to be in it. Anybody who joins because you think they need it, rather than they want to be in it, that's a recipe for disaster. Anyway, I am overwhelmed by the amount of people, I mean a ton of you who have went and got the MLM Masters Pack. If you go to Secret MLM Hacks Radio.com you guys can pick that up for free. As a thank you for being a listener. What it goes through, and it dives into more deeply how you actually create an offer out of your MLM. How do you actually make your downline an attractive thing to join, even though out of the box you're the same as everybody else? It's a big problem to solve. That's what it goes through.   For the next few episodes here, what I'm gonna be doing is documenting. I want to show you guys what I'm doing. I have a pretty intense, hardcore, what's called a direct response marketing background. It's not multi-level marketing, what I do. I'm an internet marketer. I go through and I take people's products, we blast them out online, and the sales funnels, that's what we call them, that I've built, have created millions of dollars. I wanted to show you, I thought hey, how cool would this be if I actually go through and do this in the MLM area, and I did that about a ... I launched it about a year ago, and the result's been amazing. It was about four years ago that I had the realization that I needed to go do it. With life, took me awhile to get it out, but once I did, it was pretty amazing. Since then, we're almost at 300 people who have gone through and have actually purchased the downline recruiting funnel, which is awesome.   What's cool is I've been going through and adding a bunch of stuff to it. Now that you can auto recruit, how do you sell products? How do you sell services automatically? How do you ... All these other systems that I usually build for any other business, I'm now putting them into the MLM world. Anyway, it's a bit of a recap, I won't do this every time on the beginning of these episodes, but that's the purpose of what's going on. I just wanted to show you guys and tell you what I've been doing. I could launch this product almost right now. There's things that I still need to create, there's things ... What I'm trying to do is I'm trying to create my MLM as something that's unique, and I want you to copy what I'm doing for your MLM. I don't care whatever one you're in. If you love it, stay in it. I'm not here to try to convince you to come join mine, that's not at all what this podcast is about. That's not what my offer's about. That's not at all what the product's about that I'm about to sell.   It is all about leveraging whatever it is that you are already in, and gaining more qualified people into your downline. People who want to be apart of your downline. People who will help you, who will help support you, who will get things done without you being there, which ... Can you relate with that? I'm sure that sitting right ... Especially if you're listening to a podcast called Secret MLM Hacks, you most likely have been an MLM before. If this isn't your first time, then you most likely have run into those problems. Running into people and recruiting people that probably were not qualified in the beginning. How do you actually do that?   What I've been doing, like I said, is creating a really cool offer out of my current MLMs offer. I'm improving on it. I'm not changing it, but what I'm doing is ... Anytime we create an offer online, what we do is we sit back, and I think I talked a little bit about this process, maybe in the last one, but what we do is we sit back and literally we start to write out all the coolest things we could include when they buy the offer. What are the coolest thing we could include? Well, how about they fly out to the house. How about my wife makes them dinner and they sleep in my pajamas? How about they get this course? How about they do this? Then we go back from the top and we start exing out all of the things that are just unrealistic. Okay, my wife is probably not going to make dinner for them, they're not gonna sleep in my pajamas. You know what, maybe they do fly out though. That's kinda cool. Maybe they do get these cool courses. Maybe they do.   What's left over is this super unique offer that makes you completely unique and different from the thousands of people who are selling the same thing that you are. You think about the power of that. It's amazing. That changes your sales pitch, that changes the way you talk to people, that changes everything, because now it's yours. You own it, you got your name on it, right? Rather than just being the exact same thing as everybody else. That's the trap that I was running into when I first started MLM. It's so cool. Again, I just had someone else join my downline, and I've never met them before. It's not that I don't intend to, or like I said, this is a relationship business. But what I've built works, and it's blowing me away at how well it still works. It's amazing. My income goes up, and I am ... I built the system once, I set it, and I forget it. I kinda just walked away, and all I do is I talk to the people who already joined.   I talk to those people who've already made the commitment. I get them on board, I teach them, and I give them the same systems I'm using so that it replicates me. How cool is that? Would you not want that? Is that not something that would change your life? You think about what that would mean. That's why I built it and I also put it together. Anyway, for the next bit, this podcast is gonna be mostly about me documenting my journey as I launch the final version of this product. I basically launched a test version of the product a year ago, and it's been just insane feedback. I've been so excited about it, it's so cool what that has done. Regardless if someone joins the MLM, it's made $1,000 a week. Regardless if somebody joins, it makes $1,000 a week, and it's been doing that for the last 11 months.   Please let that sink in. That was the hardest part I had with MLM when I first joined it four years ago, was I didn't know if I was gonna get paid. I didn't know where the next check was gonna come. And the check that would come was like, no joke, my first paycheck in MLM was $12. I think it was $12.18 and I looked at my wife and I was like, "Hey, you want to go buy a pack of gum?" And I had worked my butt off, and I was like, "For $12? That kinda sucks." I need a way to vet out good people who actually want to sink into the marketing and learn it, who actually want to replicate themselves, who want to create value, you know what I mean? I want to talk to those people.   That's why I started and I put the system together and I started building it. I realized I could take my internet marketing background and my product creation background and I could sink it into MLM. I was like, "Wow, that makes it really unique, this is cool," so I'm excited that you're here. I'm glad that you're here and you're joining the rest of the community here. There's already several hundred people. There was almost 1,000 people already in the community, and there's a lot of ... One of the things I was sick of with the MLM world was just how many spammers there are. I didn't know that, and I went around and I started joining all these different Facebook groups, and nobody would give me a real answer when I asked a simple question. It was all these spammed comments. I think I got one real answer out of like 30 different pages that I was just trying to ask a simple question to.   I was like, "Oh my gosh, I've got to create a resource for everybody, a place that we could all go and be a cool community together," so anyway, I'm excited that you're here. Real quick, I just want to tell you what it is that I've been doing. You've got this cool product. You've joined this downline, you've joined this MLM of your own, whatever it is, and I'm happy for you. Again, there's no pressure at all, if you love it, stay in it. I'm excited for you. Again, how are you different?   I had to sit back, and I had to think to myself, how am I different? How can I create value in this marketplace that makes me desirable to join my downline and buy my products? How do I do that? I created an offer around my MLM's product. I took that product that I said, you know what, I'm gonna give this, this, and this, when they also buy. It's the exact same thing when you go to Amazon. You know those little fidget spinners or even a pair of socks or pots and pans? It's actually even on infomercials. If you go look at an infomercial, say it's an exercise one, they're like, you'll get this CD and this as a bonus. It's the exact same concept.   Start thinking through ways ... It's the major reason why I took the product offline so I could go make tweaks and keep making adjustments to it so that as you guys are following me as I go through this re-launch, I want to show you guys what I'm doing and why it's worked so well in the MLM space. I want you to copy me. I'm giving you permission to, I'm giving you permission to go out and actually ... I want you to do the things that I'm doing because I know that they working in the internet marketing industry, and what we call the direct response marketing industry. It work the exact same ... It's sales. This is gonna work these out. You know what? Most of the tactics, like I said before, in MLM are stuck in the 90s.   What I want to give, the tactic today, is that I just want you to know ... I want you to sit back and I want you to look at the top people who are in your MLM. You know what's funny, is I want you to look at them, and I want you to ask yourself, what are they actually doing differently? There was a meeting that I went to once for the first MLM I ever joined. A meeting that I went to and I was excited about. They were like, "Hey, this is a regional meeting, there's gonna be a ton of people, if you got any family, if you got any friends, you got anyone interested, come and bring them," and I was like, "Cool."   I went by myself. I had just barely joined. There was an open seat right at the front. Huge room in the middle of a hotel. It was a hotel meeting. Huge room, all these people there, and the guy who had recruited me saved a seat for me. I went, and I go, and I sit down, and I sit down and the meeting starts. The meeting starts. The guy who's speaking, fantastic speaker, great speech, honestly I learned a lot from him. Then this other guy gets up, and he starts teaching and speaking and he also was great, and then he sits down, and then there was another one, and he stood up and he was great, and he was awesome, I was like hey, he's the same as him, he's the same as him, he's the same as him, he's the same as him. Then, all the sudden this guy stood up, and he actually, he was selling in the MLM, but what he was really selling, what he was actually making money on wasn't actually the MLM products.   He had done exactly what I just told you. He went and he saw what the holes were in his own MLM and he filled the space. He was selling the equivalent to picks and shovel to the rest of the people in the MLM digging for gold. You guys know that analogy? You know that ... The gold rush to 49? All those people went to California and they started going and digging for gold? Well, really the people that made all the money are the people selling the picks and the shovels, not actually the people going to dig, right? It's the exact same concept, you guys.   What ends up happening along the way is you start vetting out people who actually want to be with you. I just want you to know that one of the things I've been focusing on this last week is the offer. How am I going to actually go promote this thing? How am I actually gonna go promote my downline products? Is it going to just be with the products or am I gonna make an offer out of it? If you go to Mcdonalds, and you say, I want a hamburger, did you know that Mcdonalds spends like a $1.89 in advertising costs per person in the drive through? $1.89 per person in the drive through. Well if you go buy a $2.10 hamburger, they're only making like 19 cents. You can't make a business off that. You're only making like 20 cents. You can't make a business off that.   Where they make their money is in the up sales, it's in the fries and the drink, right? You can buy it a la carte, one by one, or you can actually just go say, you know what? I'll have a number three. That's an offer you guys. That's what that is. I'll have a number six. They've prepackaged them into these offers. It's the exact same thing with the MLM. Obviously each MLM has different rules. Always check and make sure that this is not ... This is not legal advise, I'm not telling you to go against any type of conditions or whatever, but I specifically went and joined an MLM that was gonna be okay with kinda thing, me doing that, because I knew that I could get ridiculous cutting edge if I could actually go through and create an offer out of my MLM's product. Doing so totally changed everything.   Anyway, I hope that it helps. I'll probably cut this episode now here. I wanted you know what I've been doing and why I've been doing it. I hope that you go do the same thing. Copy me, go figure out what is it that you can offer? Is it some free training? Is it some ... Obviously the MLM's gonna give that to the person, but what can you do? Why should I join you? I'm not joining your downline, I'm joining you. Does that make sense? Why are you different? What value do you put out there? Why do I join your team? Why are you the leader? Why am I the follower? You go and you create something cool.   You could go teach ... I remember the first time I created an MLM product. You know what I did? I went and I taught simple marketing strategies for three hours in a stranger's home, and I recorded it, and then I took that recording and I went and I sold it for seven bucks. I used that as a way to weed out people who actually wanted to learn MLM stuff. Who actually wanted to be successful in this industry. It could be really guys, it does not need ... You might be like, oh, three hours? It doesn't have to be three hours, it could be anything. I'm not saying that's the only strategy. You could go do tons of different stuff. Anyway, all I'm saying is go make yourself different. That's all it is. That's the purpose of this episode.   Anyways, that's what I've been doing right now, and I've been going through and it's looking fantastic. You know what I've been doing, is I go and I take that offer and I just test it out to a whole bunch of people and I say hey, is this sexy? Do you think this is cool? Is this something that gets you excited? Would you want to join my downline? Would you want to buy this product based on this offer? Then I actually go put it out there for real and see what happens. And you know what's cool? It's totally been working. I'm excited to launch the actual thing because I know it's gonna blow it up like hotcakes and I'm excited for it. I'm excited for what that means for you too, if you implement that yourself, but the major point of this is that you've got to go out and make yourself a little bit different. Or very different. Otherwise you're the same thing as everybody else, and it gets really annoying.   If my wife gets invited to another makeup party, she's just gonna like start shooting, because like ... It's the same thing all the time. It's like, oh my gosh, she's not interested. Anyway, so how do you not be that person? You be different. How do you be different? By making your product an offer. By making your downline an offer, right? Think of the way Mcdonalds does it. Think of the way ... When you go to the movies. Hey, do you want popcorn? Those are all little add-ons. All the little things that make them different. Anyway, but it totally works. Hey guys, hopefully that helped. Make yourself an offer and you will have awesome, awesome rewards as you do it. Alright guys, talk to y'all later. Bye.   Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack by subscribing to this podcast at Secret MLM Hacks Radio.com.

Oh, ho, what's going on, everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks radio.   Here's the real mystery. How do real MLMers like us, who didn't cheat and only bug family members and friends, if we want to grow a profitable home business, how do we recruit A players into our downlines and create extra incomes, and still have plenty of time for the rest of our lives? That's the glaring question, and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio.   All right, you guys, how you doing? Very excited for this. There's a great quote by Robert Kiyosaki in one of my favorite books for this industry. I'm sure you've read it before, or at least heard of it. It's called Business in the 21st Century. Great, great book, great audio. It's not very long, but it's very, very powerful. I can't remember if it's in that audio series of that book, or if it's in one of his other books. I've read a lot of books from him.   He said that any time we begin down an entrepreneurial journey, any time we start in entrepreneurship, and we take that first step forward, we feel good. It's a really great feeling. But as you move forward, and this is a concept he describes. This is not, obviously, verbatim what he says. As you move forward, and as you start moving down the entrepreneurial path, character flaws are going to explode in your face. You're going to get all these things that start coming up in front of you, going, "You know what? Ah, man, I really don't like talking to people." It's like, well, you might need to get around that before you can move on.   That's what he says. He says as we move down this path, and as we start walking down the path of entrepreneurship, what ends up happening is these character flaws explode in our face, and they actually stop us from progressing over all. They take us, and they say, "Nope. You're stopping at the pass right there. You're not going to move on."  Basically, you don't move on until you somehow address it, or get around it, or fix it. You can't move forward.   I started experiencing, when I first started MLM, I first started experiencing some pretty major character flaws. Now, I realized that I didn't have all the knowledge I needed to actually be successful with it. That was almost reassuring for me, to actually realize that, oh my gosh, I don't know enough. I don't know enough. At least I knew what the problem was. It was four years ago, when I first joined MLM. It was about four years ago now.  At that time, all these character flaws, like I said, started popping up, and I realized A, number one, I don't know enough. B, I'm way too afraid to speak, and C, what do I even say? How do you come up with a message? What is marketing, in general? I'm sure you've probably felt some of those experiences before, or felt some of those feelings in your life and in this business, as you move forward.   I started studying. I hit the books. It was right around the time that I decided to exit MLM. I hadn't exited it yet, but I was getting to that point. I was so fed up with home meetings, and hotel meetings, and going and trying to figure out what's the next way for me to get someone on the phone, and how can I corner the next person? I didn't know how else to do it. It was by sheer, brutal force that I was going and talking to all these people. Like I mentioned in the last podcast episode, people I know, sadly, are still a little bit mad at me for that. I just didn't know any better. That was a character flaw of mine. I had to overcome those things.   So, I hit the books. I hit the books and I started staying up. I was in the middle of college, at the time. We were in this little, tiny apartment, and this little tiny apartment, it was freezing. I couldn't get very warm, sometimes, at night. My wife would go to sleep, and she was pregnant, or she'd be with the newborn, or whatever it was, and I felt this inner desire: I had to provide better. I wanted to give her a better life. So what I would do is I would stay up till like 3:00 AM, every single day, but I had class at 7:45 AM. I would sleep, usually, about anywhere from three, four, five hours every day. I did that for months, and actually even years, because I knew ...   What was funny is that I was going to college for marketing. I was working for a marketing degree, but none of the stuff I was learning in college seemed to be any help at all. I actually wasn't learning how to market in my marketing degree. I was like, "What is going on?" I started taking the books from the best minds out there, and I started going. It was this ferocious pace. I was hungry to go figure it out, because I felt, A, the need to provide and feel like a man, but B, I really, really had to provide, obviously, because we had this kid coming, it was on the way.   So I started studying, started hitting the books. I was up super late. I remember this experience. I'd always sit at the kitchen table, our little kitchen table in our freezing apartment. It was always very dimly lit, at the time. You look back on the crap moments in your life, sometimes it can be almost bittersweet. You're like, "Oh, man. That was such a defining period of my life, when I was going through all that."   I remember I was sitting on the couch, and my wife had gone to bed. I was going to go to sleep, but there was an ebook. I don't even remember what the name of the ebook was. I remember the guy's face, but I don't know his name. I don't know the name of the ebook. I don't know. All I remember was this single concept. I remember that I got fired up, and I sat down, and I started reading. It was just on an iPad. I was reading through this ebook, and I was like, "Whoa. This is a different take on MLM than anyone's ever told me before. What is this? This is amazing." It sucked me in. I think I started reading at about 11:00, and I was just reading ferociously, till three hours later, at 2:00 AM, I remember I put it down, and I couldn't go to sleep. I was like, "Whoa. This is totally different. This is a completely different approach towards MLM, and actually recruiting people without feeling like you're bullying them. Finding people who are good."   What he was talking about was this concept called paid prospecting. Paid prospecting meaning you get paid even while you're prospecting people. Now, for me, at first, I was like, "Man, that sounds like almost too good to be true. That's intense. Holy crap." I remember sitting on the couch, the lights were off, it was totally dark. I didn't want to turn them on. I just sat there and I just thought, "Huh. That dude figured it out."  He was showing all the people he had been recruiting, and he was showing his big fat checks on stage, and showing all this stuff. I was like, "How interesting. I'd like that. That'd be kind of cool."   But what's this paid prospecting thing? How did he actually do that. It changed my mindset. It changed the way I look at the industry. It changed everything about the way that I ... Gosh, you'd think I'd remember the guy's name. I believe in giving credit where credit is due. I am so sorry. I can't remember his name. I still don't remember his name. I don't even know if I can go find the ebook again, but it was the concept of paid prospecting. I was like, "Wow. Interesting. That's fascinating."   I started getting hungry again for the next thing. I was like, "Hey, so now I know this thing about paid prospecting. How do I actually do that?" I thought to myself, "Why don't I go look and see what the top MLM leaders out there are actually doing." Guys, this was the craziest thing. It was the biggest realization I've ever had. Just, oh, it was just nuts. I sat down and I started going person by person. I think I literally just Googled "top MLM leaders." For weeks, I went on this really deep dive. I got a whiteboard out, and I would basically draw out all the different things that they were doing. I was like, "Hey, let's go look at this person. Let's go look at this person."   I was looking at all the top MLM leaders, and you know what I noticed?  Not one of them was doing home meetings. Not one of them was doing hotel meetings, or phone meetings. Not one of them. I was like, "What is this crap?"  I actually got mad about it. I was like, "This is total garbage. Why is my upline telling me to do this, when none of the actual top guys do that stuff?  What's the deal?"   I felt gypped. I actually felt a little bit pissed off about it. I got kind of mad. That was a character flaw of mine. I had to overcome knee jerk reaction, pissed-offedness. I was like, "This is total garbage." I started looking through all the different things they were doing, and why is that guy being successful? He doesn't do home meetings. My upline tells me that's the only way to do them. What about that guy over there? I started drawing out all the similarities I was seeing between all the top people. This pattern started to emerge from the paper, and from the white board, and from the notes around me, and all the books. I was like, "What? No way. This is so cool. This is totally different. I've got to figure out how to actually make this work."   I went and I started putting it all together. This was the pattern. You guys ready for this? I'm going to give you massive nuggets. This is only episode number freaking two. You better keep coming back, because I'm giving you guys gold right in the front. I'm really excited for you. I feel so passionate about this because I feel like so much of the marketing tactics out there in MLM is so stuck in the 90s. It's so much for an older generation, which is fine, but most of the time you drive away all the younger generation when you use those tactics. I'm a millennial. I'm not very good, sometimes, face to face with people. I love stage presentation. I do it often. Did an awesome one, I just spoke at two different events. It was a lot of fun. But sometimes I don't totally want to go speak to people. My wife always makes fun of me. She's like, "How come you can speak on stage in front of hundreds, and go for three straight days teaching stuff to people who've paid 10, 15, even 25 grand? How come you can do that, but you can't have people come over and have a normal dinner with them?" I was like, "I don't know what it is. It just gives me anxiety. It freaks me out."   What I'm trying to share with you guys, right now, is that if you feel those feelings also, with me, I found out how it works. This is what people were doing. I would go and I'd start looking at all the people who were number one. Almost every single one of them had their own website or web presence, whether it was on ... It wasn't just a Facebook page. They literally had their own website, or what I call a sales funnel. It wasn't just a website. What they would do is these guys would go out and they would offer education for free. They would say, "Hey, here's some really cool education." Then, what would happen is there would be, after they'd take the free education, the next page that it would bring you to, rather than a, "Hey, thanks so much," the next page, instead, was actually a page that would be like, "Hey, if you liked that free stuff, what goes really well with this is this CD that will help you learn how to speak better. It's 7 bucks. It's really cheap. If you want it, it's a great companion with that."   I was like, "Well, shoot. Yeah. Totally. I'd love to get something like that," you know what I mean? I was like, "Yeah. Awesome." After that, it was like 49 bucks for the thing that taught you how to do the next thing. Then $120 to do the next thing. Then $1,000 to come join them to do something else. You know what I mean? That's what I call a sales funnel. As I was watching these guys, and I was watching what they would do, they wouldn't work with anybody who didn't pay them money. It's not because they were greedy, it's because they needed to sift out the people who were serious and the people who weren't serious. If somebody's willing to spend $7 versus someone who's not willing to spend $7, right there, the mentality, the person, the person's who's willing to invest in their education, the mindset of the individual willing to spend just 7 bucks, totally different person that pulls into your world. That's what paid prospecting was.   Paid prospecting became this thing. I was like, "Oh, my gosh. These guys are getting paid prospecting." What's crazy is they get paid regardless if someone actually joins. They go out, and there's not a lot of money, but what it does is it sifts out all the people who are time wasters, people who weren't ever really going to do it, people who were joining their MLM just to be nice versus actually trying to be successful. Does that make sense? It sifts out and creates somewhat of a filter and a barrier. It protects the top MLMers' time. It protects their money. It protects their own downline from getting people in there that are leeches. Kind of like the people that I had. It's not to offend you by saying, "I feel like, hey, I'm kind of one of those people." That's okay. It's easy to fix that. Just take action. You won't be a leech anymore.   That's what they were doing. I realized that they were taking all of these pieces, and they're putting them together. If someone bought the $7 thing, even if they didn't buy anything else, that was the person they were prospecting to. They were making the person raise their hand on their own, and vote with their wallet, and say, "This is what I want to be." They were having and putting together what I call sales funnels, and what they're commonly known in the Internet marketing industry now.  So, sales funnels. I was like, "I bet I could build that."   That's what I started doing. Very, very fun, when I started doing it. Crazy, ridiculous results starting coming with it. There's a lot of challenges that come with that. There's the tech side. There's a lot of ... I grew up around computers like crazy. My dad was an executive at IBM. We did a lot of stuff with computers, so I had a little bit of an upper hand with that. There was a lot of tech stuff. It can be challenging to put that kind of stuff together, but I went through, and I put it all together. I was like, "Interesting."   I want to tell you a little more about that, but it'll probably for the next episode, on how I actually put it together, and what I put together, and why. Specifically, the pieces and aspects of it. Anyway, that's probably for another time. Just know that the big, massive realization that I had was that A, holy crap, you guys. Top MLMers don't go bug the crap out of people in malls. They don't. You shouldn't either. It's not how this game works anymore. Maybe that worked for a while, like a day or two. I don't know. Could not have been long. I'm not saying that there haven't been A players recruiters, that method, but the squeeze is not worth the juice, you know what I mean? How hard you have to work for that, in my opinion. I want my time back. I want to spend time ... Now I have two little girls. I have a three year old and a two year old. I would love to be able to spend more time with them. She's almost four. She's awesome.   Anyway. The other realization I had is that man, all these tactics, they really are all the things that my upline, the guys that are crushing it, the guys that are actually making 10 grand a month, that are doing really well, or even more, a lot of them, they were still teaching me to go be their lead gen, and go make big lists of family members and friends and just bring people to them. That's a great deal for them, but that's not how you grow your own thing.   Anyway, yeah. The belief that I had, that this crushed for me, was that I needed to bug family members and friends. I finally found a way around it. I'm very, very excited to share more of that with you.   Anyways, if you liked this at all, now please. There's a really cool thing called the MLM Masters Pack that I'm giving away for free. I'm being totally vulnerable, totally open and honest, and showing you guys, pulling back the screens and showing you all the things that I'm doing to actually create automated systems. It's a training you can show your whole downline. I don't ever pitch, or even talk about my MLM. You will never hear the name of the MLM that I'm in, on this podcast. You're just not going to hear it. It's because I want you to feel ... If you want to stay in your own MLM, or network marketing company, or home business, or whatever you want to call it, you can. That's fine. I'm okay with that. My whole goal is to be able to just help you understand what actually works and what helps you recruit A players into your downline, so you can be successful with it.   That's pretty much it. If you're interested in that, go to secretmlmhacksradio.com. Guys, I'll talk to you later. This was an awesome. I'll talk to you guys later, and I'll see you the next episode. Bye.   Hey, hey, hey. Thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question, and download your free MLM Masters Pack.