Podcasts about non-profit marketing

Jeremy Haselwood is a marketing and business expert with over 25 years of experience working with commercial brands like Coca-Cola and nonprofits like The Salvation Army. He has contributed articles to Forbes.com about personal development and digital fundraising. Jeremy also runs Ampla Marketing & Business Consulting, based in Atlanta. His company provides digital marketing services along with training and leadership workshops. Jeremy combined his years of research and life experience which is in his book “Finding Your Edge: How to Unlock Your Talent and Purpose.” He created a personal development program called “E.D.G.E. Academy,” which teaches you how to maximize your talent and purpose to achieve a more fulfilled life. For more information, visit jeremyhaselwood.com or follow him on LinkedIn.

In this episode of Sipping Tea with Sabrina, we dive deep into the world of corporate sponsorships for non-profits. Sabrina, founder of Supporting World Hope, shares her expert knowledge and insights from over 25 years in the industry. Join us as she chats with Mariah Monique, founder of the Sponsorship Catalyst, a company that helps non-profits navigate the complex world of corporate sponsorships. Tune in to learn: What a corporate sponsor is and why they are not the same as a donation How to identify potential sponsors for your non-profit The three key questions you should ask potential sponsors How to develop a winning pitch that resonates with a potential sponsor Don't miss this insightful episode packed with practical tips and advice for anyone working with non-profits!

Morty Silber is the Founder and Director of Mad Strategies Inc. He combines his education,  knack for sales, and talent for marketing to transform small businesses into big businesses. Mad Strategies gives organizations the secret sauce to build and maintain powerful brands in today's competitive marketplace. In this episode you will learn:His process for thinking up great ideas for his clientsWhy stepping will actually help your business  can grow.The best way to give over your creative ideas to the rest of the team.The method to getting the core story out of clientsA solid story is key before starting with design.Infusing emotion into non-profit marketing.How budgets play a role within a marketing campaign.The role of AI within the creative process

Eric Facas is founder and CEO of Media Cause, a digital agency focused on serving nonprofit and social good clients. Eric left a comfortable job at Google to start working on nonprofits. He tells us how he originally gave away his time for free, how he has embraced Bill Gates' giving pledge, even though he is a self-professed thousandaire, why he tries to fire himself from jobs, why he limited his team members to no more than 30 hours of client work a week, and his strategy behind hosting daily office hours available to anyone at his company

How do marketing campaigns, outreach, and KPI's differ when your customers are non-profit organizations rather than for-profit companies? Measures of success are all about impact, rather than profit.

Today on We Are Lofty we're talking with Aaron Ross, photographer, fundraiser, and Senior Manager of Digital Platforms at Feeding America. Aaron has been in the nonprofit marketing industry for nearly a decade and with Feeding America for seven years. In his current role, he works to meet fundraisers and donors where they are - on social media. We talk about hidden hunger and food insecurity in America, brand partnerships and influencer marketing for non-profits, and so much more.

Basics, Optimizing, Titles, DescriptionsOn-Page means it’s entirely under your control, it’s not about off-page signals like links to your websiteSEO still matters in 2020Google says “The most basic signal that information is relevant is when a webpage contains the same keywords as your search query.”Keyword-rich title tags bring trafficUse keywords in the first 100-150 wordsUse keywords frequentlyNo stuffing, but using keywords a half dozen times in an article is reasonable.Outbound links to related topics help to establish your page’s topicOptimize your URLs - short and with keywords in themBut make sure to have redirects in placePut the keyword in the front of your titleUse modifiers like best, guide, checklist, fast, reviewWrite your own meta descriptionsThis appears below your title in search results and helps your CTRContent ItselfWrite unique contentDetailed, crisp, updated, and expertLook at Analytics and double-down on what worksUpdate old posts and pages wherever possibleInstead of publishing a new page for an annual study, update the existing pageThis eliminates an old page at the same time you’re creating a new oneLook at search engine result pages and modify your content to fit the top resultsCTRQuestion-based titles have higher CTRHaving a Meta description at all boosts by 6%Using keyword in the description causes it to be bolded in results, making your page stand outUses schemasReviewsFAQs -  Voice search is another reason to use FAQ scheme, because people ask Google, Apple, and Amazon’s assistants questionsUser “power words” to add emotion to your title, 7% more trafficAdd the current yearUXBoost Your Page SpeedUse Google PageSpeed to see if you need to address thisScripts are a big problemImage OptimizationPut headline and introduction above a huge image, it will keep people on the pageBuild up internal linksChunk your contentSubheadingsBulleted listsImages - Use unique images rather than stock and use good filenames and alt text

Beyond the Cupola allows invited customers, community, and team members of Oconee State Bank to have an opportunity to share their stories of success and inspiration, and/or how the remarkable culture of Oconee State Bank has inspired them to mark lives in their own right. Jeff Henderson/The FOR Company Jeff Henderson is an entrepreneur, speaker, […] The post Jeff Henderson with The FOR Company appeared first on Business RadioX ®.

Email marketing isn't for only the most savvy or the mega churches. Any church of any size can capitalize on email and transform it into their strongest tool for communication. Most churches find themselves completely absent from sending any type of email or completely over-saturating their subscribers with too many emails. In this episode of the Church Marketing Podcast we debunk email marketing myths, we address email marketing mistakes, we pick low hanging email marketing fruit and we build a checklist of tips you can implement right now to get your email working for you and generating response for every ministry in your church.

You’ve witnessed the transition - gone are the days of members attending Sunday services 4-5 times a month. As a matter of fact, churches are fortunate if a regular attender will walk into the worship center twice in one month. The modern church must begin to reassess it’s model in order to keep up with an on-demand culture and if the conversation doesn’t begin now the risk of being irrelevant as individual organizations heightens dramatically. You may not have thought of it this way but through our mobile devices areas of our lives that might have once be separated into scheduled segments (church, work, school, personal, etc.) collide into one device. This means that we have more regular access to various parts of our lives and the church must compete with all the other areas. Where there is a challenge there is an opportunity. In The Live and Online Episode you will be challenged to engage mentally into scenarios that are playing out in front of us right now in the church. If you’re looking for steps 1, 2 and 3 on how to balance this shift, keep looking. By the end of this episode you will find yourself equipped with facts, figures, thoughts and realities that will serve to influence your church communication decisions now and in the future.

There is no better way to learn than to live as a fly on the wall as others talk about their successes and failures. While there are certain names we all know in church marketing and communication, there is one set of individuals that you have yet to hear from… our listeners. The Awesome Communicator Episode is all about highlighting the successes of our community for the benefit of our community. This is the first of two episodes where we talk with Church Marketing Podcast listeners about their 2014 experiences.