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Outbound is broken, not dead. In this masterclass, Jason Bay breaks down the new outbound playbook for 2025–2026 — how top reps are filling pipeline when cold calls, automated sequences, and mass emails stop working. You'll learn how to prioritize accounts that actually respond, speak your buyer's language with offers that earn replies, and sequence outreach across phone, email, and social the right way. Key frameworks include the Martini-Glass Pipeline for targeting high-relevance prospects, the Messaging Matrix for crafting irresistible offers, and the KISS Sequencing System that boosts reply rates 20%+. Jason also shares cold call + cold email frameworks that book meetings today — plus how to use AI the right way with his 10-80-10 Rule to double output without sounding robotic. RESOURCES DISCUSSED: The Ultimate Cold Email Data Report Jason Bay's Cold Email ChatGPT Prompts The Different Types of Offers Jason Bay's Outbound Sequence Template The 30MPC Outbound Bundle
Need a few last-minute life apps to finish the year strong? This episode we break down a simple outbound strategy you can run today to re-engage customers who started a life app but never finished it.Learn how to:• Open the call like a service follow-up (not a cold call)• Rediscover and solidify the customer's “why”• Shift them from cost-thinking to coverage-thinking• Use trial closes that naturally transition into the applicationIf you need a clean, repeatable play to close out 2025 with momentum—this episode gives you the exact framework.#InsuranceAgent #TMP #TeamMemberPerspective✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: http://sales.tmperspective.com-✅ Subscribe to Colter's FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320Spotify:https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQPrivate Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/
What's Next for Outbound Sales? Aaron Ross (Predictable Revenue) & Adem Manderovic (Closed Circuit Selling)Outbound sales is at a crossroads.Automation is everywhere. AI is flooding inboxes. Meetings are harder to book than ever.So we sat down with Aaron Ross, author of Predictable Revenue and From Impossible to Inevitable, to ask one question:What's next for outbound sales?Alongside Aaron, Adem Manderovic (Closed Circuit Selling, CRO School) breaks down why GTM teams misread Predictable Revenue, how outbound drifted into “meetings at all costs,” and what a modern outbound system actually looks like. We dig into market validation, cataloguing timing signals, emotional intelligence, relationship systems, and why AI is forcing teams back to fundamentals.If you sell, market, or run a revenue team, this conversation will change how you think about outbound.Tune in and learn:+ Why Predictable Revenue was never meant to be a “meetings engine”+ How outbound broke – and how to rebuild it around market validation+ Why the future of outbound is more human, not more automatedIf you're trying to fix noisy outbound, align sales and marketing, or build a modern revenue system, this episode is a must-watch.-----------------------------------------------------
Invité: Romain Rougier - Consultant en Business Development | stratégie de prospection outbound B to BDans cet épisode, je reçois Romain Rougier, consultant freelance en stratégies de prospection multicanale pour les entreprises B2B. Nous discutons de l'efficacité de canaux comme l'email, le téléphone et LinkedIn, soulignant l'importance d'un ciblage précis et d'une approche qualitative. Romain présente les quatre piliers d'une stratégie de prospection réussie : le ciblage, l'approche, les systèmes techniques et la gestion des équipes. Il offre des conseils pratiques pour optimiser sa présence en ligne et intégrer efficacement le phoning. Cet épisode révèle des insights précieux pour améliorer la prospection et confirmer son rôle stratégique majeur.Au menu de cette conversation entre Romain et Mony :0:04 Introduction1:15 La Prospection Multicanale4:30 Les Défis de l'Outreach8:22 Évaluer la Pertinence de l'Outbound13:51 Ingrédients d'une Stratégie Réussie18:26 Spécificités des Canaux de Prospection36:15 L'Art du Copywriting41:04 Importance des Relances44:23 Optimiser LinkedIn pour la Prospection53:58 Intégration du Phoning dans la Stratégie1:01:17 Combiner les Canaux Efficacement1:05:29 Résultats d'une Stratégie Multicanale1:11:25 Conclusion et RessourcesRéférences :LinkedIn de Romainhttps://www.linkedin.com/in/romain-rougier/Site Outbound Shake:https://www.outboundshake.com/ – ⚡ Connecte-toi à Mony ici.Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)
Most teams blame Predictable Revenue for broken outbound. The truth? The model wasn't wrong — the market's interpretation was.In this 5-minute Mid-Week Musing, we unpack why Predictable Revenue went off track and show how small B2B teams can fix outbound in 2026 through market validation — not meetings.You'll learn: + Why Predictable Revenue got misused as a meeting-engine, not a validation system+ How to catalogue your market to uncover real buying signals+ A simple way to align sales and marketing around timing and handoffsPerfect for small-team marketers and sales leaders ready to modernise outbound and build predictable revenue the right way.-----------------------------------------------------
“Availability is resilience. If you can't see it, you can't secure it.” — Roland Dobbins, Principal Engineer, NETSCOUT ASERT Team In this Technology Reseller News podcast, Doug Green, Publisher of TR Publications, speaks with Roland Dobbins, Principal Engineer on NETSCOUT's ASERT (Arbor Security Engineering & Response Team), about the growing risk of outbound DDoS attacks—and why service providers and enterprises must defend against threats moving in every direction. NETSCOUT, a global leader in network visibility and DDoS defense, has been monitoring an alarming surge in outbound and cross-network (east-west) attack traffic driven by new “Turbo Mirai” botnets, particularly the Aisuru variant. These attacks can exceed 20 terabits per second and 6 gigapackets per second, overwhelming even the largest operators. Dobbins explains that while most organizations focus on protecting against incoming DDoS traffic, outbound attack streams can be just as damaging, clogging peering links and taking down critical infrastructure. “We're seeing broadband networks unintentionally launching massive attacks, sometimes over a terabit per second, because of compromised IoT and connected devices,” Dobbins said. “It's not just about defending the target — it's about protecting your own network from being part of the problem.” NETSCOUT's ASERT team, which observes 40,000–50,000 DDoS attacks daily across 60% of the world's IPv4 space, provides continuous research and live mitigation guidance to customers worldwide. Dobbins emphasized that effective DDoS defense requires edge-to-edge visibility, sub-second detection, and suppression of both inbound and outbound traffic. “You can't secure what you can't see,” he added. “Operators need full visibility across their networks, with active mitigation built into daily operations.” Learn more about NETSCOUT's global threat research and DDoS defense solutions at netscout.com. Software Mind Telco Days 2025: On-demand online conference Engaging Customers, Harnessing Data
Jen Abel is GM of Enterprise at State Affairs and co-founded Jellyfish, a consultancy that helps founders learn zero-to-one enterprise sales. She's one of the smartest people I've ever met on learning enterprise sales, and in this follow-up to our first chat two years ago (covering the zero to $1 million ARR founder-led sales phase), we focus on the skills founders need to learn to go from $1M to $10M ARR.We discuss:1. Why the “mid-market” doesn't exist2. Why tier-one logos like Stripe and Tesla counterintuitively make the best early customers3. The dangers of pricing your product at $10K-$20K4. Why you need to vision-cast instead of problem-solve to win enterprise deals5. Why services are the fastest way to get your foot in the door with enterprises6. How to find and work with design partners7. When to hire your first salesperson and what profile to look for—Brought to you by:WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUsLovable—Build apps by simply chatting with AICoda—The all-in-one collaborative workspace—Where to find Jen Abel:• X: https://x.com/jjen_abel• LinkedIn: https://www.linkedin.com/in/earlystagesales• Website: https://www.jjellyfish.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Welcome back, Jen!(04:38) The myth of the mid-market(08:08) Targeting tier-one logos(10:50) Vision-casting vs. problem-selling(15:35) The importance of high ACVs(20:45) Don't play the small business game with an enterprise company(25:09) Design partners: the double-edged sword(28:11) Finding the right company(36:55) Enterprise sales: the art of the deal(43:21) The problem with channel partnerships(44:41) Quick summary(50:24) Hiring the right enterprise salespeople(56:49) Structuring sales compensation(01:01:01) Building relationships in enterprise sales(01:02:07) The art of cold outreach(01:07:31) Outbound tooling and AI(01:14:08) Lightning round and final thoughts—Referenced:• The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH): https://www.lennysnewsletter.com/p/master-founder-led-sales-jen-abel• Mario meme: https://www.linkedin.com/pulse/missing-meme-led-me-woman-johann-van-tonder-im6df• Kathy Sierra: https://en.wikipedia.org/wiki/Kathy_Sierra• Cursor: https://cursor.com• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Justin Lawson on X: https://x.com/jjustin_lawson• Stripe: https://stripe.com• Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead): https://www.lennysnewsletter.com/p/building-product-at-stripe-jeff-weinstein• He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor on the future of careers, coding, agents, and more: https://www.lennysnewsletter.com/p/he-saved-openai-bret-taylor• OpenAI's CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, Twitter): https://www.lennysnewsletter.com/p/kevin-weil-open-ai• Anthropic's CPO on what comes next | Mike Krieger (co-founder of Instagram): https://www.lennysnewsletter.com/p/anthropics-cpo-heres-what-comes-next• Linear: https://linear.app• Linear's secret to building beloved B2B products | Nan Yu (Head of Product): https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu• Gemini: https://gemini.google.com• Microsoft Copilot: https://copilot.microsoft.com• How Palantir built the ultimate founder factory | Nabeel S. Qureshi (founder, writer, ex-Palantir): https://www.lennysnewsletter.com/p/inside-palantir-nabeel-qureshi• McKinsey & Company: https://www.mckinsey.com• Deloitte: https://www.deloitte.com• Accenture: https://www.accenture.com• Building a world-class sales org | Jason Lemkin (SaaStr): https://www.lennysnewsletter.com/p/building-a-world-class-sales-org• Peter Dedene on X: https://x.com/peterdedene• Hang Huang on X: https://x.com/HH_HangHuang• Hugo Alves on X: https://x.com/Ugo_alves• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennysnewsletter.com/p/a-step-by-step-guide-to-crafting• Clay: https://www.clay.com• Apollo: https://www.apollo.io• Jason Lemkin on X: https://x.com/jasonlk• Gavin Baker on X: https://x.com/GavinSBaker• Jason Cohen on X: https://x.com/asmartbear• Baywatch on Prime Video: https://www.primevideo.com/detail/Baywatch/0NU9YS8WWRNQO1NZD5DOQ3I8W6• Playground: https://www.tryplayground.com• ClassDojo: https://www.classdojo.com• Jason Lemkin's post about Replit: https://x.com/jasonlk/status/1946069562723897802—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com
Outbound sales has changed — and so has Predictable Revenue.In this episode, we sit down with Collin Stewart, CEO of Predictable Revenue, and Adem Manderovic from Closed Circuit Selling, to unpack how outbound has evolved, what the market misunderstood, and what's working for 2026 and beyond.We explore how outbound is shifting from brute-force prospecting to a smarter, signal-led strategy. You'll hear the inside story behind Predictable Revenue, how SDR roles were originally designed, and why “market validation” is now the key measure of success.Tune in and learn: + Why Predictable Revenue was never just about meetings+ How to rebuild outbound around timing, trust, and signals+ The 4-Funnel System that helps sales and marketing stay alignedIf you want to future-proof your outbound strategy for 2026, this episode is a must-watch.-----------------------------------------------------
Kia ora,Welcome to Friday's Economy Watch where we follow the economic events and trends that affect Aotearoa/New Zealand.I'm David Chaston and this is the international edition from Interest.co.nz.And today we lead with the mess in the US is getting worse as 'retribution' is ramped up. Markets are getting nervous.First, the US government shutdown is masking official data that would show growing troubles in their economy. Today the Challenger job cut report for October revealed that softening consumer demand, the shutdown, AI adoption and higher tariff-taxes are driving hiring freezes and actual labour force reductions. This report said there were 153,000 layoffs in the month, the most since 2003. For all of 2025 so far, there have been more than 1 mln people laid off as counted in this survey. Hiring activity is slowing fast. The last time it was this bad was in the first Trump presidency (in 2020) but there was an excuse then. This time its all on his policies.Meanwhile, the New York Fed's Global Supply Chain Pressure Index has eased again as US consumer demand falls away.Financial markets reacted badly to the jobs cut report, going into a more risk-averse mode. That had the effect of punishing commodity currencies as a second-level consequence.And a new shutdown pressure is about to hit the US. The FAA is restricting air traffic control services to many airports because they can't pay the controllers and rostering of the ones they can pay is a "safety issue". In true Trump style, the cutbacks will focus on states with Democrat governors. Large numbers of flights are being cancelled today.The US has added ten minerals to its Critical Minerals List. Being on the list invokes a US Section 232 legal probe for potential tariffs and trade restrictions. It is a stick used to beat its trading partners and gives Trump-supporting investors cover to profit from re-opening unprofitable US capacity.In Canada, they have released the 2025 Budget and it is a bit unusual. Rather than focusing on short-term benefits, even in the face of painful reactions to the US border restrictions, they have chosen a long-term focus to re-orient their economy away from US dependence. That will no doubt bring short-term political stresses, but is an unusual approach by a democracy. More like the Chinese approach. Carney is betting Canadian voters will have the patience for the payoff. His opposition smells an opportunity.Meanwhile across the Pacific, Taiwanese inflation ticked up from its unusually low 1.3% rate in September to 1.5% in October, a level they had been at for the prior four months.There were three central bank rate decisions out overnight and all held unchanged; Malaysia at 2.75%, Norway at 4.0%, and England also at 4.0%.In the EU, they measure their retail sales on a volume (inflation-adjusted) basis and in September it eased lower from August to be +1.0% higher than year-ago levels. The weaker September was less than expected, but the year-on-year gain was as anticipated.In Australia, their merchandise exports are rising fast again. They were up +7.9% in September from August, up +10.3% from the same month a year ago. But the surge is largely due to exports of gold which took an unusual breather in August. Mineral exports were up +9.7%, rural exports were up just +0.7%. Interestingly it was China (and Hong Kong) that drove the demand. But also exports to the US rose by almost a quarter despite the tariffs. Those tariffs have had little impact because the Americans themselves are paying them, taxing themselves.The rise of global container freight rates we noted last week has pushed on into this latest update, up +8% for the week, to take it to -39% lower than year-ago levels. Outbound cargoes from China are driving the resurgence. US importers are resigned to paying the tariff-taxes, the Europeans taking advantage of the Chinese desire to pivot away from dependence on the US. Meanwhile bulk cargo rates rose +3% in the past week to be +41 higher than year-ago levels.Another measure of global shipping's prospects is Danish shipping giant Maersk's share price. It is up +1.3% for the month, up +20% from a year ago. Much of their optimism is centered on China.The UST 10yr yield is now at 4.08%, back down -7 bps from yesterday at this time to the prior day's level.The price of gold will start today at US$3979/oz, down -US$3 from this time yesterday.American oil prices are -US$1 lower from yesterday at just on US$59/bbl, with the international Brent price now just on US$63/bbl.The Kiwi dollar is now at just under 56.3 USc, and down -30 bps from yesterday. That makes it at its lowest level in seven months. Against the Aussie we are holding lower at 87 AUc but that is a 12 year low. Against the euro we are down -50 bps at 49.8 euro cents. That all means our TWI-5 starts today at just over 60.9 and down -40 bps from yesterday, basically equalizing the April dip and the lowest since July 2009 and a 16 year low.The bitcoin price starts today at US$100,519 and back down -3.2% from this time yesterday. Volatility over the past 24 hours has been modest at just on +/- 1.9%.You can get more news affecting the economy in New Zealand from interest.co.nz.Kia ora. I'm David Chaston. And we will do this again on Monday.
https://www.linkedin.com/in/christophkarger/https://www.linkedin.com/company/gotonetworkhttps://www.linkedin.com/in/quotaleague/Summary (AI) In dieser Folge von Go To Network spricht Christoph Karger mit Christian Krause über die Frage, wie wir in einer Welt voller Noise, Automation und Kaltakquise noch Vertrauen aufbauen – und warum Social Selling dafür der entscheidende Schlüssel ist. Christian gehört zu den bekanntesten Stimmen im deutschsprachigen LinkedIn-Kosmos und teilt seine Perspektive auf eine Vertriebswelt, in der Tools austauschbar sind – Beziehungen aber nicht. Im Gespräch geht es um die provokante These: „Cold Outreach zielt nur auf 3 % des Marktes – der Rest wird ignoriert.“ Gemeinsam analysieren Christoph und Christian, warum klassische Outbound-Playbooks kaum noch funktionieren, wie moderne Buyer wirklich Entscheidungen treffen und warum LinkedIn heute weit mehr als nur eine Content-Plattform ist. Es geht um praktische Ansätze für Trust-basierte Pipeline-Generierung, neue Anforderungen an SDRs, moderne Prospecting-Workflows und die strategische Rolle von Empfehlungen im Vertriebsprozess. Eine Folge für alle, die Sales nicht mehr als Zahlenspiel, sondern als Beziehungsaufbau verstehen – und wissen wollen, wie man sich in der Masse differenziert. Takeaways Social Selling ist nicht Social Media – es ist Relationship-based Selling.Die Buying Journey beginnt oft Monate vor dem ersten Call.Vertrauen entsteht, lange bevor der Kunde deine Website sieht.Empfehlungen und Sichtbarkeit multiplizieren deine Erfolgsquote.LinkedIn ist kein Kanal – es ist ein Vertrauensraum.SDRs müssen heute recherchieren, schreiben, präsentieren – nicht nur callen.Die besten Sales-Teams bauen Pipeline nicht durch Masse, sondern durch Nähe.Content ist kein Selbstzweck – sondern der Türöffner für echte Gespräche.AI kann helfen – aber Vertrauen kannst du nicht automatisieren.Wer als Mensch sichtbar ist, wird als Anbieter relevant. Sound Bites „Cold Outreach zielt auf 3 % – was machst du mit den anderen 97?“ „Menschen kaufen nicht dein Tool – sie kaufen dir ab, dass du ihr Problem verstehst.“ „LinkedIn ersetzt nicht den Call – aber es macht ihn wirksam.“ „Trust-based Selling ist kein Trend – es ist die logische Reaktion auf die letzten 10 Jahre.“ „Social Selling heißt nicht Selfie – es heißt Relevanz zur richtigen Zeit.“ „Wer sichtbar ist, wird erinnert – und wer erinnert wird, wird gefragt.“ „Eine gute Empfehlung ersetzt 20 Follow-ups.“ „AI macht deinen Outreach schneller – nicht besser.“ „Die erfolgreichsten SDRs heute? Mini-Marketer mit Persönlichkeit.“ „Wenn dein Content nicht differenziert – wie soll es dann dein Pitch?“ Chapters 00:00 Begrüßung & langer Anlauf mit Christian 02:45 Die unbequeme Wahrheit im Sales – Kundenverhalten hat sich geändert, wir nicht 06:00 Warum klassisches Outbound an seine Grenzen stößt 08:00 Buying Journey vs. Funnel – und wo Outbound ins Leere läuft 11:00 Social Selling richtig verstanden – nicht nett, sondern wirksam 14:00 LinkedIn in Teams: Wer ist verantwortlich und wie funktioniert das wirklich? 18:00 Metriken, Anreize und Tools – wie du Social Selling messbar machst 21:00 Wie SDRs sich heute strukturieren sollten – Zeit, Tools & Taktik 26:00 Referrals als Gamechanger – wie Empfehlungen Outbound verändern 30:00 Der richtige Umgang mit LinkedIn – Notifications statt Feed 35:00 Wie du Vertrauen durch Netzwerk aufbaust 38:00 Warum Content-Strategie kein Zufall sein darf 43:00 Vom Junior zum Trusted Advisor – wie lange dauert es wirklich? 47:00 Was AI kann – und wo Menschlichkeit der Unterschied bleibt 50:00 Wrap-up: Vertrauen, Sichtbarkeit, Relevanz 51:20 Wo du Christian findest – LinkedIn & Quota League
Outbound prospecting isn't dead, it's just different. TSHP welcomes Jason Bay, outbound sales coach, trainer, and SKO speaker for a conversation about how to outbound smarter. Uncover the math problem haunting sales teams—those dismally low cold call and conversion rates—and explore innovative ways to manage and improve them. Discover how sales reps can benefit from AI tools like ChatGPT for practical, real-world experience, even when live conversations are scarce. Mark and Jason shed light on crafting an effective sales rhythm, and how voicemails can double as marketing messages, guiding prospects to your emails, rather than just seeking callbacks.
In this episode, James breaks down the power of proactive selling and why waiting for leads to come to you is no longer enough. Using the vivid metaphor of “swimming out to the ship,” he highlights that success in sales demands initiative, strategy, and consistency.James challenges the misconception that outbound sales is outdated, showing how a value-led approach can still generate strong results in today's market. He explains how to identify your Ideal Customer Profile (ICP), tailor your messaging, and lead with value — not just a sales pitch. By understanding your audience's pain points and crafting messages that truly resonate, you can turn cold outreach into meaningful conversations.Packed with practical strategies and motivation, this episode is a must-listen for anyone looking to reignite their outbound efforts and build a consistent pipeline of opportunities.Key TakeawaysSales success requires proactive outreach — if leads aren't coming to you, go and find them.A clear Ideal Customer Profile (ICP) is the foundation of every effective outbound strategy.Leading with value, not a product pitch, builds trust and captures attention.Personalised communication increases engagement and strengthens client relationships.Consistency, clarity, and determination are key to long-term outbound sales success.Sales shouldn't feel like guesswork.Get clear, proven tactics delivered weekly — no fluff, just results.If you want to close more and stress less, this is for you.
KPIs on Marketing KPIs on Outbound Sales KPIs on Inbound Sales
From hockey stick growth to flat on your face, it hurts and Collin Stewart can tell you firsthand. He had one customer before he left his full-time job, the problem was he still had one customer 18 months later. In his first endeavor this entrepreneur built what he thought everyone needed and kept showing them and expecting them to say how great it was, but they didn't. “I was building my idea. I wasn't building what the customer's wanted.” The lesson, it's all about the customer, what they need and want. Rapid-Fire MentionsBook: Good Strategy, Bad Strategy by Richard RumellPodcast: Acquired FMAdvice to CEOs: Lead with relationships and real value. Outbound still works, but only if your product-market fit is strong. If you're early-stage, skip the pitch and focus on helping first. Connect WithCollin Stewart: LinkedIn | WebsiteCollin's book: The Terrifying Art of Finding a CustomerAlice Heiman: LinkedIn | Website
Learn how to master the conversation economy and transform your outbound marketing strategy Look, I've been in this business long enough to recognize when something fundamental shifts, and the conversation economy we're experiencing right now is exactly that - a complete transformation of how we approach outbound marketing. Gone are the days of those old pitch-heavy tactics that used to work so well. In this episode, I sit down with my incredible teammate Jerson Mellizo to dive deep into why the traditional sales playbook has completely fallen apart and how authentic conversations have become the absolute key to outbound success. We get into the nitty-gritty of how buyer behavior has completely evolved - these prospects today are doing their homework like never before, and if you're still trying to pitch them in the first conversation, you're going to get shut down every single time. I've got to tell you, Jerson has been absolutely instrumental in transforming our outbound department over these past five years, and I mean that from the bottom of my heart. When we started working together, our outbound was in its infancy, and now it's become one of our top-producing lead generation channels - and that's largely because of his dedication and innovative thinking. This guy manages our entire outbound operation from the Philippines, and he's created these incredible profitable experiences for our business coaching clients who come to us wanting to grow faster, generate more predictable revenue, and finally get their businesses less dependent on them as founders. His track record speaks for itself - 72% email open rates, helping businesses generate $10K monthly through organic processes, and personally producing PHP 16,000,000 in gross sales. But here's what really gets me: at our recent workshop, 95% of the attendees were literally clapping for Jerson because of the relationship he'd built with them. That's the power of his conversation-first approach, and it's something every business owner needs to understand. KEY TAKEAWAYS: The traditional outbound playbook of rapport-building, goal identification, challenge discovery, and immediate pitching has stopped working because everyone recognizes the pattern. Modern buyers are significantly more discerning than five years ago, conducting extensive research and consuming hours of content before making purchasing decisions. The new outbound strategy focuses on starting authentic conversations rather than pushing immediate sales agendas with complete strangers. Successful outbound marketing now optimizes for content consumption rather than direct conversions, allowing prospects to build trust naturally. The progression from conversation to consumption to conversion can take up to 365 days, requiring patience and consistent value delivery. Every conversation should move prospects toward consuming more content, whether through reports, workshops, videos, or educational materials. Caring is a competitive advantage, and authentic conversations that prioritize serving others naturally lead to business opportunities. Outbound is a broad category with multiple strategies, so if one approach isn't working, it's the strategy that needs changing, not the entire outbound concept. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community
Data first outbound that performs and protects. Joe Laskowski joins Christian to show how to build compliant outreach that still hits the number. They cover buyer and seller alignment, vendor proof of consent, DNC and STOP handling, AI in outreach, and launching tech quickly without creating risk. Guest: Joe Laskowski, CEO and Managing Partner, Saguaro Global Consulting Host: Christian Montes Subscribe for monthly episodes on contact center growth and compliance.
Ahead of Outbound Hotels expanding to Yosemite and Sedona next year, it has named CoralTree Hospitality as its exclusive operating partner. Matthew Mering, co-founder of Outbound Hotels and executive vice president of hospitality at Waterton, Outbound's parent company, joins the show to discuss the company's mission and growth trajectory.
Outbound is breaking — and most teams don't even realise it yet.In this episode, Scott Leese joins George Coudounaris and Adem Manderovic to unpack why the Predictable Revenue model is collapsing — and how to rebuild outbound around networks, trust, and real timing.We break down how the SDR→AE split eroded skills and alignment, how “meetings booked” became the wrong KPI, and what today's best sellers are doing differently: validating markets, leveraging relationships, and comping on actual revenue.Scott shares what he's seeing across 160 + companies and 12 unicorns, from collapsing cold-call pickup rates to the rebirth of in-person plays. We tie it back to CRO School's Closed Circuit Selling™ — a system that gets sales, marketing, and product working in sync again.Tune in and learn:+ Why outbound is breaking — and what replaces it+ How to comp on held meetings or revenue, not vanity KPIs+ How to validate and catalogue your market for smarter timing+ The new edge: AI + network + unscalable playsIf you're a small-team B2B marketer or sales leader sick of empty pipelines and spam tactics, this episode gives you the modern framework to fix it.-----------------------------------------------------
SummaryIn this conversation, Joe Sullivan, co-founder of Gorilla 76, discusses his journey in industrial marketing, the importance of deep expertise in B2B marketing for manufacturers, and the strategic decision to charge for initial consultations. He emphasizes the need for high-quality content in marketing, the evolving landscape of SEO, and the significance of measuring marketing results effectively. In this conversation, the speakers delve into various aspects of marketing strategies, focusing on the importance of understanding marketing metrics, the distinction between inbound and outbound marketing, and the significance of crafting effective outreach emails. They discuss the balance between achieving fast results and building sustainable marketing success, the necessity of aligning marketing and sales efforts, and the difficult decision of knowing when to let go of a client. The insights shared provide valuable guidance for businesses looking to enhance their marketing effectiveness and overall success.TakeawaysGorilla 76 specializes in industrial marketing for B2B manufacturers.Deep expertise is crucial for effective marketing strategies.Charging for initial consultations helps establish trust and commitment.Content marketing should prioritize quality over quantity.SEO is a long-term strategy that requires patience and consistency.Narrowing focus on specific keywords yields better results.Understanding the sales cycle is essential for measuring marketing success.Engaging with subject matter experts enhances content quality.Proactive content distribution is key to reaching target audiences.Marketing metrics should include both leading and trailing indicators. Understanding your marketing funnel is crucial for success.Inbound marketing is a long-term strategy that builds authority.Outbound marketing can yield quick results but requires careful targeting.Crafting personalized outreach emails increases engagement.Positioning your business effectively is essential for attracting the right clients.Aligning marketing and sales teams can drive better results.Utilizing the right tools helps analyze customer behavior effectively.It's important to assess the profitability of client relationships.Transparent communication with clients can lead to better outcomes.Providing solutions when parting ways with clients shows professionalism.Chapters00:00 Introduction to Joe Sullivan and Gorilla 7602:59 The Evolution of Gorilla 76 and Its Niche06:09 Understanding B2B Marketing for Manufacturers09:02 The Importance of Deep Expertise in Marketing12:03 Charging for Initial Consultations: A Strategic Move14:49 Content Marketing: Quality Over Quantity18:04 SEO Strategies and Keyword Implementation21:06 Measuring Marketing Results for Manufacturers26:49 Understanding Marketing Metrics and Funnel Analysis30:35 Inbound vs Outbound Marketing Strategies34:35 Crafting Effective Cold Outreach Emails37:50 Balancing Fast Results with Sustainable Marketing Success44:14 Aligning Marketing and Sales for Success48:03 Knowing When to Fire a ClientCredits:Hosted by Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: djontic.com@djontic on twitterRyan Roghaar:rogha.ar
As global supply chains undergo transformation and investment patterns shift, China has taken on a dual role in the world economy — as both a magnet for foreign enterprises and an increasingly influential outbound investor, said experts and executives.专家与企业高管表示,在全球供应链深度调整、投资格局加速演变的背景下,中国在世界经济中扮演着双重角色——既是吸引外资企业的“磁石”,也是影响力持续提升的对外投资主体。This signals not only continuity in the country's opening-up policy, but also a deeper transformation — that China is no longer just a participant in global growth, but is becoming a co-architect of it, they said.他们指出,这不仅体现中国对外开放政策的连续性,更标志着深层次转型:中国已不再是全球经济增长的单纯参与者,正逐步成为全球经济发展的共同构建者。What draws foreign companies today is not the promise of low costs, but the chance to innovate, to test ideas in a vast and demanding market, and to use China as a springboard into global competition.如今吸引外资企业的,不再是低成本优势,而是创新机遇、在庞大且高要求市场中验证理念的可能,以及以中国为跳板参与全球竞争的广阔空间。"China remains the top target market for enterprises expanding their global trade layout, with 44 percent of global enterprises selecting China as their first choice for expansion," said David Liao, co-chief executive for Asia and the Middle East at HSBC.汇丰银行亚洲及中东联席首席执行官廖宜建表示:“中国仍是企业拓展全球贸易布局的首要目标市场,44%的全球企业将中国选为海外扩张的首选地。”Citing survey data, he added that 40 percent of global firms are either already increasing or planning to increase their manufacturing footprint in China over the next two years. "These findings highlight that China remains a hot spot for international investment and occupies a central position in the global trade landscape."他援引调研数据补充道,未来两年,40%的全球企业已在增加或计划增加在华制造业布局。“这些数据充分说明,中国仍是国际投资的热点地区,在全球贸易格局中占据核心地位。”That reality is reflected in the way executives describe the market. Many call it a touchstone for development.企业高管对中国市场的评价,也印证了这一现实——许多人将中国视为发展的“试金石”。ABB CEO Morten Wierod said China is the cornerstone of ABB's business, with Xiamen, Fujian province becoming its largest global manufacturing base and innovation center.ABB集团首席执行官史毕福称,中国是ABB业务发展的基石,其中福建省厦门市已成为ABB全球最大的制造基地与创新中心。The same pattern plays out in life sciences and healthcare. Anita Wei, vice-president of External Affairs at Danaher China, said her company's "Double Innovation Engine" strategy is built on deep localization.在生命科学与医疗健康领域,这一趋势同样显著。丹纳赫中国政府事务副总裁韦春艳表示,丹纳赫的“双创新引擎”战略根植于深度本土化。"We aim to achieve 80 percent of sales revenue from localized production and 80 percent of raw material sourcing from the Chinese market," she explained. "This allows our research and development teams to respond directly to clinical needs in China and then promote those solutions globally."“我们目标实现80%的销售收入来自本土化生产,80%的原材料采购源自中国市场,”她解释道,“这让我们的研发团队能够直接响应中国临床需求,并将这些解决方案推向全球市场。”Wei emphasized that the company's commitment is also about long-term trust. "China's continuous opening-up and improving business environment give us the confidence to keep investing. We are committed to building long-term, trusted partnerships that address global challenges together."韦春艳强调,企业的投入也源于对中国市场的长期信任。“中国持续扩大开放、不断优化营商环境,给了我们持续投资的信心。我们致力于构建长期互信的合作伙伴关系,共同应对全球挑战。”Other foreign companies have adopted similar strategies.其他外资企业也采取了类似策略。Zhao Bingdi, president of Panasonic China, described the shift by saying that China is not only a manufacturing center for Panasonic, but also an innovation hub, and that the Japanese firm is transitioning from "in China, for China" to "in China, for global" with the aim of leveraging the competitive edge honed in China for Southeast Asia and beyond.松下电器(中国)总裁赵炳弟这样描述战略转变:中国对松下而言,不仅是制造中心,更是创新枢纽。这家日本企业正从“在中国,为中国”向“在中国,为全球”转型,旨在将在中国市场打磨的竞争优势延伸至东南亚及更广泛地区。These strategies have been underpinned by policy.这些战略的落地,离不开政策的有力支撑。China has steadily opened doors wider, reducing national and free trade zone negative lists for foreign investment to 29 and 27 items, respectively. Restrictions on manufacturing investment have been removed, while pilot programs in cloud computing, biotechnology and wholly foreign-owned hospitals are underway. Procurement, IP protection, data flows and tax incentives are all being fine-tuned to create a more predictable business climate.中国持续扩大对外开放:全国和自由贸易试验区外资准入负面清单分别缩减至29项、27项;制造业领域外资限制全面取消;云计算、生物技术、外资独资医院等领域试点有序推进。与此同时,中国还在采购管理、知识产权保护、数据流动、税收优惠等方面不断优化,为市场营造更可预期的发展环境。If inbound investment illustrates how China strengthens multinationals, outbound investment shows how Chinese firms are reshaping international markets. In 2024, outward direct investment reached $192.2 billion, bringing cumulative stock above $3.14 trillion. For the 13th year in a row, China ranked among the world's top three investors, according to the 2024 statistical bulletin of outward foreign direct investment.如果说吸引外资体现了中国如何助力跨国企业发展壮大,那么对外投资则展现了中国企业如何重塑国际市场格局。《2024年中国对外直接投资统计公报》显示,2024年中国对外直接投资规模达1922亿美元,累计对外直接投资存量突破3.14万亿美元,连续13年位居全球对外投资前三行列。In total, by the end of 2024, 34,000 Chinese investors had established 52,000 overseas enterprises in 190 countries and regions, including 19,000 in Belt and Road Initiative partner countries.截至2024年底,中国3.4万家投资者在全球190个国家和地区设立了5.2万家境外企业,其中在“一带一路”合作伙伴国家设立企业1.9万家。Hungary illustrates China's new depth of global cooperation, particularly with countries participating in the BRI. From 2014 to 2024, Chinese enterprises invested close to $20 billion in Hungary, creating more than 30,000 local jobs in sectors such as automotive batteries and intelligent logistics. These projects have not only delivered advanced technologies, but also strengthened Hungary's position in Europe's industrial chain.匈牙利的案例,彰显了中国全球合作的新深度,尤其是与“一带一路”参与国的合作成果。2014年至2024年,中国企业在匈牙利投资近200亿美元,在汽车电池、智能物流等领域创造当地就业岗位超3万个。这些项目不仅带来了先进技术,更提升了匈牙利在欧洲产业链中的地位。In Egypt's TEDA Suez Economic and Trade Cooperation Zone, Chinese enterprises have built integrated clusters centered on high-end manufacturing and logistics — a "localized production+global sales" model that has spurred industrial upgrading and job creation, earning praise from the Egyptian government.在埃及泰达苏伊士经贸合作区,中国企业打造了以高端制造、物流为核心的产业综合体,形成“本土化生产+全球化销售”模式。这一模式推动当地产业升级、创造大量就业,得到埃及政府高度认可。The energy sector tells a similar story.能源领域亦呈现相似态势Wang Pengcheng, president of Hithium Energy Storage Technology Co, said, "The global energy storage market is experiencing rapid growth, and Hithium Energy is building a global full-chain capability from materials and product systems to system integration and full-station services, providing customized integrated solutions for global customers." The company's shipments have grown at a compound annual rate of 167 percent over the past three years, with demand rising fast in the United States, Europe, and the Middle East.海辰储能科技股份有限公司总裁王鹏程表示:“全球储能市场正迎来快速增长,海辰储能正构建从材料、产品系统到系统集成、全站服务的全球全链条能力,为全球客户提供定制化综合解决方案。”过去三年,该公司出货量复合年增长率达167%,在美国、欧洲、中东等地区的市场需求增长迅猛。Smooth two-way capital flows depend on a robust financial system that can provide not only funding, but also risk protection and efficiency for cross-border activities.双向资本的顺畅流动,离不开健全的金融体系支撑——它不仅能提供资金支持,更能为跨境经贸活动提供风险保障与效率提升服务。"Outbound investment always involves the movement of capital across borders, and financial institutions are now participating in more diverse ways," said Zhou Mi, a senior research fellow at the Chinese Academy of International Trade and Economic Cooperation.中国国际贸易促进委员会国际贸易经济合作研究院高级研究员周密指出:“对外投资必然涉及跨境资本流动,当前金融机构的参与方式正日趋多元。”Zhou outlined three avenues of support. "First, banks can provide direct financing — loans that help enterprises participate in overseas projects or place large orders. Second, risk-protection products such as investment insurance reduce uncertainty for firms abroad. Last, trade-related financing tools, like buyer's credit, can lower the costs of running international operations."周密进一步阐述了金融支持的三大路径:“首先,银行可提供直接融资支持,通过贷款助力企业参与海外项目或承接大额订单;其次,投资保险等风险保障产品能降低企业海外经营的不确定性;最后,买方信贷等贸易融资工具可减少企业开展国际业务的成本。”Zhou believes that services will only grow more localized and innovative. "Many Chinese and international banks are expanding their global presence, which allows them to provide on-the-ground services. At the same time, new tools — such as stablecoins and faster cross-border payment systems — are emerging to make capital flows more efficient," he said. "Of course, cross-market risks remain, and the key will be ensuring that financial capital and real-economy capital complement each other to drive innovation. That balance requires constant adjustments."在周密看来,金融服务的本土化与创新化水平将持续提升。“众多中资银行与国际银行正加速拓展全球布局,以便提供在地化服务。与此同时,稳定币、高效跨境支付系统等新型工具不断涌现,推动资本流动效率提升,”他表示,“当然,跨市场风险依然存在,关键在于确保金融资本与实体经济资本相互补充、共同驱动创新。这一平衡需要持续调整优化。”The trend was clear at this year's China International Fair for Investment and Trade last month, where banks introduced instant transaction platforms and insurers offered tailored risk products for projects in politically complex regions.上月举办的本届中国国际投资贸易洽谈会(简称“投洽会”)上,这一趋势体现得尤为明显:银行机构推出即时交易平台,保险机构则针对政治环境复杂地区的项目定制专属风险保障产品。Liao of HSBC added that the Panda Bond market has become a vital channel for foreign companies raising capital in China. "Since 2005, the Panda Bond market had recorded an accumulated issuance size of over 1 trillion yuan ($140 billion) as of July. The ready availability of domestic fundraising tools reduces financing costs and accelerates the expansion of the footprint of multinational companies in China," Liao said. "It also helps optimize their asset-liability structures and improve overall capital allocation efficiency."汇丰银行的廖宜建补充道,熊猫债市场已成为外资企业在华融资的重要渠道。“自2005年以来,截至今年7月,熊猫债市场累计发行规模已突破1万亿元人民币(约合1400亿美元)。便捷的在华融资工具不仅降低了融资成本,还助力跨国企业加速拓展在华业务布局,”廖宜建说,“这同时有助于企业优化资产负债结构,提升整体资金配置效率。”Finance is the bloodstream of two-way investment, but innovation is the heartbeat. Both inbound and outbound flows increasingly target high-tech fields, from artificial intelligence and robotics to green energy. That matches China's strategy of high-quality growth and the world's demand for greener, smarter solutions.金融是双向投资的“血脉”,而创新则是其“心跳”。无论是外资流入还是对外投资,均日益向人工智能、机器人、绿色能源等高科技领域集聚。这既契合中国高质量发展战略,也顺应了全球对更绿色、更智能解决方案的需求。That perspective is increasingly shared by foreign executives, who point to China's blend of policy support, market demand and industrial supply chains as a foundation for technological progress.越来越多外资企业高管认同这一观点,他们认为中国的政策支持、市场需求与产业供应链形成合力,为技术创新奠定了坚实基础。Events such as CIFIT showcase two-way investment results. More than 1,100 cooperation projects, with a combined value of 644 billion yuan, were signed at the fair this year.中国国际投资贸易洽谈会等平台,正是双向投资成果的重要展示窗口。本届投洽会共签约1100多个合作项目,总金额达6440亿元人民币。While China's dual role in global capital flows has already delivered results, challenges remain. Geopolitical frictions, divergent regulatory system, and rising protectionism all weigh on the investment outlook.尽管中国在全球资本流动中扮演的双重角色已成效初显,但挑战依然存在。地缘政治摩擦、监管体系差异、保护主义抬头等因素,均对投资前景构成压力。Even so, with its vast market, comprehensive supply chains, and growing financial and innovation ecosystems, China is well placed to deepen two-way cooperation.即便如此,凭借庞大的市场规模、完备的供应链体系,以及不断完善的金融与创新生态,中国具备深化双向合作的坚实基础,未来可期。cumulative/ˈkjuːmjələtɪv/adj.累积的;累计的honed/həʊnd/adj.经过磨练的;打磨robust/rəʊˈbʌst/adj.强健的;健全的;稳固的divergent/daɪˈvɜːdʒənt/adj.不同的;有分歧的;相异的
¡Outbound está muriendo!Hay una nueva forma de prospectar.En este episodio de Vender Diferente Podcast, fui invitado al podcast de mi amigo Pablo Pefaur, Hablamos de Prospección. Y te digo algo: si todavía ves el inbound y el outbound como dos mundos separados… estás perdiendo oportunidades todos los días.
In this conversation, Tommy Mello interviews Peter Roth, a seasoned entrepreneur and expert in the call center industry. They discuss the challenges and strategies of cold calling, the importance of lead management, and the nuances of targeting the right audience in home services. Peter shares insights on building and managing call centers, the role of AI in sales, and the significance of personal branding in business. The discussion also touches on Peter's experiences in the solar and HVAC industries, as well as his journey in the cigar business. The conversation concludes with thoughts on the future of the call center industry and the importance of resilience in entrepreneurship. 00:00 Introduction to Cold Calling and Marketing Strategies 03:00 The Journey into the Call Center Industry 06:00 Understanding Lead Management and Follow-Up 09:01 Targeting the Right Audience for Home Services 11:55 The Importance of Speed to Lead 15:04 Outbound vs Inbound Marketing Strategies 18:03 The Role of AI in Cold Calling 20:56 Data-Driven Approaches to Lead Generation 23:51 Building Your Own Call Center 26:54 Managing Call Center Agents and Performance 30:07 Insights on the Solar and HVAC Industries 32:47 The Cigar Business and Lifestyle Entrepreneurship 36:03 The Impact of Personal Branding on Business 39:01 Future of the Call Center Industry 41:59 Final Thoughts and Key Takeaways
In this episode, Chip and Gini address a listener's question about the opportunities for growing an agency through outbound sales.
Most founders think ads are the only scalable way to grow. They aren't. Aiden shows how outbound, done right, can outperform paid social—no algorithms, no ad bans, no CPM spikes. The secret isn't “more hustle.” It's smarter tech: parallel dialing that filters bad data, avoids spam flags, and connects live calls 10x faster.We trace the fall of traditional cold calls (three live connections per hundred dials), the rise of AI limits under TCPA, and why Facebook ads have quietly become a treadmill of copy rewrites, rising costs, and bot clicks. Aiden's model flips the script—less burn, more control, and measurable consistency.Even more surprising: the next generation of inside sales agents aren't in Silicon Valley—they're Egyptian lawyers earning more cold-calling than in law. Global leverage meets old-school grit.This isn't nostalgia for boiler rooms. It's data-driven, tech-enabled human connection.TL;DR* “Cold calling is dead” is a myth—it just evolved with smarter tools.* Parallel dialers reach 700–800 numbers/hour with adaptive line control.* Real cost advantage: your time + dialer fee vs $10K ad testing cycles.* AI callers are banned under TCPA—human voice still wins trust.* Best ROI: trained inside sales agents + verified mobile data = predictable leads.* Bonus: outbound also builds partnerships, not just direct sales.Memorable lines“Cold calling isn't dead—it's just been automated, filtered, and reborn.”“You can't out-ad Facebook's algorithm, but you can out-call your competition.”“Consistency beats creativity when your pipeline depends on people.”“AI can't legally sell for you—but real humans still can.”GuestAiden Sowa — Founder & CEO of Zoto Dialer, building next-gen multi-dialing systems that balance pickup rate, compliance, and speed for sales teams worldwide.LinkedIn: https://www.linkedin.com/in/aidansowa/Website: https://www.zotodialer.co/Why this mattersScaling isn't about finding the next hack—it's about control.Cold calling 2.0 delivers what ads can't: consistent reach, predictable costs, and direct conversations that build trust faster than clicks. If inbound is chaos, outbound is the discipline that steadies growth.Call to ActionIf this conversation lit something up for you, don't just let it fade. Come join me inside the Second Life Leader community on Skool. That's where I share the frameworks, field reports, and real stories of reinvention that don't make it into the podcast. You'll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.https://secondlifeleader.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.com
Nick LeRoy, Enterprise SEO Consultant and author of *SEO For Lunch*, joins Ross Hudgens to debate a hot topic in SEO right now — the rise of “Best X” listicles and the emergence of what Nick calls **LLM PBNs**. They unpack the ethics, brand risk, and strategic value of publishing your own “best” lists to capture AI-era visibility and how tactics once considered gray hat are being re-examined in the age of ChatGPT and AI Overviews. If you've ever wondered whether to publish your own “Best X” article (or what happens when you do), this episode dives deep into the data, the risk, and the real takeaways for modern SEO strategy. **Plus:** brand perception vs. performance marketing, AI training data, the ethics of self-ranking, and why most “shortcuts” aren't worth it in 2025. Show Notes 0:08 – Why Nick wrote his post on LLM PBNs and “Best X” articles 1:00 – Defining the three types of listicles: self-hosted, third-party, and PBNs 3:23 – Why AI and search are blurring ethical lines for content manipulation 5:00 – The real risk: brand perception and user trust over rankings 8:01 – Do “Best X” articles actually drive qualified leads? 10:09 – Why these listicles still work tactically in B2B SEO 12:12 – How to do it right: objectivity, transparency, and editorial value 14:01 – The importance of segmenting by use case (“best for enterprise,” etc.) 16:15 – Outbound links, nofollow abuse, and why honesty still wins 17:36 – When to avoid listicles entirely (and why product quality matters most) 20:24 – LLM PBNs vs. traditional PBNs — and why they're not worth it 23:22 – Affiliate influence and how AI learns from “best of” lists 25:33 – Why bad products can't rank long term (no matter the tactics) 27:26 – Testing ethically: what Nick learned from black-hat experiments 30:48 – The SMB risk: how FOMO and “easy buttons” hurt small businesses 33:19 – Better investments for local brands than AI visibility schemes 35:20 – Why starting from scratch is tougher than ever in SEO 37:07 – The future of niche review sites like Zyppy and why they matter 38:30 – Final takeaway: research deeply and focus on long-term trust Show Links Nick LeRoy on LinkedIn: [https://www.linkedin.com/in/nickleroy/] SEO For Lunch Newsletter: [https://www.seoforlunch.com/] Nick's post on LLM PBNs: [https://www.seoforlunch.com/p/llm-pbns] Zyppy (by Cyrus Shepard): [https://zyppy.com/] Siege Media Enterprise SEO Consulting: [https://www.siegemedia.com/strategy/enterprise-seo-consultants] Siege Media Best Fintech Marketing Agencies: [https://www.siegemedia.com/strategy/best-fintech-marketing-agencies] Mentimeter Kahoot Alternatives Example: [https://www.mentimeter.com/blog/education/kahoot-alternatives] Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing
digital kompakt | Business & Digitalisierung von Startup bis Corporate
Cold Calling beginnt weit vor dem ersten Kontakt. Gero Decker zeigt, wie gezieltes Targeting, echtes Research und persönliches Messaging Kaltakquise vom reinen Zahlen-Spiel zur klugen Begegnung machen. Wer den Buying Cycle versteht und erkennt, ob Angst, Neugier oder echter Bedarf den Handlungsimpuls prägen, schafft Verbindungen, die über Standardprozesse hinausgehen. Eine Episode für alle, die Kaltakquise nicht als Routine, sondern als echtes Handwerk erleben. Du erfährst... …wie du erfolgreich Cold Calling vorbereitest und die richtigen Kontakte findest. …welche Strategien Gero Decker für effektives Targeting und Messaging nutzt. …wie du durch Multi-Touch-Kampagnen und kreative Ansprache deine Sales-Quote steigerst. __________________________ ||||| PERSONEN |||||
Épisode 1371 : Ces dernières années , ces dernières semaines, le dark social a pris de plus en plus d'ampleur, il a étendu ses bras tentaculaires jusqu'à absorber toute forme de vie dans vos commentaires in feed. Le chiffre à côté de la petite bulle de parole reste désespérément bas. Ce signe de mauvaise augure annonce t'il la fin des commentaires ou se sont ils déplacés vers d'autres horizons ? C'est quoi les Outbound engagements ?L'outbound engagement, ce sont les actions menées par des Community managers sur le terrain de jeu des créateurs ou d'autres marques, concrètement, en allant commenter directement sous leur contenus. La tendance est en forte hausse et devient une tactique structurée pour gagner visibilité, affinité et trafic qualifié, surtout sur TikTok et Instagram en 2025.Ça n'est pas juste une tendance isolée, Hoostuite y a même consacré un chapitre de ses dernières trends social media. A quoi ça sert ?Mais les marques les plus avisées commentent stratégiquement le contenu des créateurs, ce qui leur permet de cultiver leur communauté tout en faisant connaître leur marque à de nouveaux publics.Une trend Twitter sur le retour.Tiktok, le terrain de jeu parfait pour les engagements sortants« TikTok est la seule plateforme qui a instauré une culture du commentaire, où les commentaires commencent à faire partie intégrante du récit », a-t-elle déclaré. « C'est l'occasion de faire émerger un nouveau type de créateurs et de créatifs. »Une stratégie adoptée par de nombreuses marques :Aujourd'hui si vous faites défiler n'importe quelle publication de créateur sur Tiktok ou Instagram vous êtes quasiment sûr d'y trouver le commentaire d'une marqueSelon Hootsuite, 41% des entreprises a déjà testé ce format d'engagements proactifsL'engagement est multiplié par 1,6 quand le créateur répond sous le commentaire de la marque.On peut carrément mettre en place des stratégies Cadrer la cible: lister 50–100 créateurs affinitaires par vertical et hiérarchiser par mix portée/qualité des commentaires de leur communauté.L'engagement diminue considérablement si vous commentez une publication dans les 24h max après sa sortie.Concernant la longueur des commentaires, privilégiez la concision, mais pas trop . Les commentaires de 10 à 99 caractères génèrent le plus d'engagement ; tout commentaire supérieur ou inférieur, y compris les commentaires contenant uniquement des emojis, est voué à l'échec.Limites et risquesSélectivité des créateurs: avec la généralisation de la tactique, certains créateurs filtrent davantage les marques pour préserver authenticité et crédibilité perçues.Saturation/Spam: les réponses génériques, opportunistes ou promotionnelles sont mal perçues et peuvent être masquées, surtout sur X; l'authenticité et la valeur contextuelle sont cruciales.. . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
In this episode of the Digital Agency Growth Podcast, I'm joined by Brock Murray, co-founder of SEO Plus, a digital marketing agency he launched back in 2012 that has grown into a 50+ person team serving clients across North America and beyond.Brock shares the arc of his journey, from launching his first web hosting business at 14, to building SEO Plus with his partner Eddie, to scaling through multiple growth stages while navigating the challenges of delegation, client specialization, and leadership layers.If you're running an agency, this episode is a playbook on scaling without losing touch, adapting to seismic industry shifts like AI search, and building a growth engine that lasts.⏱️ Timestamps0:00 – Intro & Brock's early start in web hosting at age 141:00 – Founding SEO Plus in 2012 and partnering with Eddie2:00 – Growth stages: from the first hire to 10, 25, and 50 employees3:30 – The challenge of scaling culture and building management layers5:00 – Hybrid account management and the role of AMs in sales7:00 – Upsells, long-term relationships, and winning bigger accounts9:30 – Balancing farming existing clients vs. chasing new ones12:00 – Building a partner program: from 20 informal partners to 80+ active ones15:00 – Partnerships vs. web leads vs. outbound16:00 – Scaling from meetups to AI-focused community events18:00 – Outbound experiments: Apollo, coffee chats, and free AI brand audits20:00 – Structuring partnerships transparently and acquiring a partner's business23:00 – Fractional CMOs (VCMOs) as high-value partners24:00 – How Brock got out of the sales seat and what made it possible27:00 – Building trust and reach through events—local vs. national scale30:00 – Fewer clicks from Google, more searches on ChatGPT & Gemini32:00 – Launching Generative Engine Optimization and building AI tools internally34:00 – Why agencies can now afford to build internal products35:00 – The future of SEO: rebrand or double down?37:00 – Where to connect with Brock online
IDOT's Jon Schumacher shares news that Kennedy outbound lanes are reopening.
Text us about this show.On Christmas Eve 2024, Into The Music debuted on Outhouse Radio in Berlin, NH because Al Lockwood had a vision to support local musicians creating quality music and giving those songs airplay. Life for Al and his wife, Barb, is now going down a new path which has him departing from Outhouse Radio. This special show is a combination thank you card and love letter to Al for his generosity towards indie artists. On behalf of the Wisconsin music scene and the artists worldwide you've given support to, Al, we love you and wish you the best!All songs on this show are used with the permission of those who hold the rights to each."Love Always Wins" by Erin Krebs"The Fading Light" by Brad Bordini"Whenever" by The Tunes"This Ain't My Last Rodeo" by Loch Mhor"Red Ramblin' Rose" by Eric Hagen"Soul Again" by The TimothyPaul Band"Loyal (For The Clouds)" by Amelia Ford"Silver Tongue Sam" by The Swongos"Forever And A Day" by The Splitz"Embozi" by Ben Mulwana"Outbound" by Tyler Sj and the Ess-Jays"Just A Little Bit" by Johnny Cee"The Comapny I Keep" by The Tom Thiel Trio"A Song For Tim" by Project XSupport the showVisit Into The Music at https://intothemusicpodcast.com!Support the show: https://www.buymeacoffee.com/intothemusic E-mail us at intothemusic@newprojectx.com YouTube Facebook Instagram INTO THE MUSIC is a production of Project X Productions.Host/producer: Rob MarnochaVoiceovers: Brad BordiniRecording, engineering, and post production: Rob MarnochaOpening theme: "Aerostar" by Los Straitjackets* (℗2013 Yep Roc Records)Closing theme: "Close to Champaign" by Los Straitjackets* (℗1999 Yep Roc Records)*Used with permission of Eddie Angel of Los StraitjacketsThis podcast copyright ©2025 by Project X Productions. All rights reserve...
If your outbound is optimised for meetings, not conversations, you're burning cash and trust.We sit down with Joey Gilkey (CEO, Titan X) and Adem Manderovic (Closed Circuit Selling, CRO School) to rebuild B2B outbound so it actually drives revenue. We unpack why the SDR-AE factory failed, how to get 25% connect rates, and how to use first-party signals to guide timing, ads, and follow up.Joey shows why he pays SDRs to create completed conversations and rigorous disposition buckets. Adem explains cataloguing and channel validation so marketing stops guessing and starts planning around real timing. We dig into audience activation using opt-in texts and VSLs, and why “buyer intent” data isn't the shortcut you think it is.Tune in and learn:+ A practical B2B outbound strategy built on conversations and 6 disposition buckets+ Why the SDR-AE model and Predictable Revenue broke outbound (and what replaces it)+ Why pipeline coverage and meeting quotas mislead teams, and what to measure insteadThis is a must-watch if you're a B2B revenue leader. Stop chasing low-value meetings and start engineering high-value conversations that inform ads, timing, and deals.-----------------------------------------------------
In dieser Folge spreche ich Klartext: Outbound ist nicht tot, aber im Koma. 100 E-Mails, 3 Antworten? 50 Calls, 4 Gespräche mit „kein Interesse“? Willkommen im Jahr 2025.
[English translation below]Bạn là nhà đầu tư Việt Nam muốn mở rộng sang thị trường quốc tế? Video này chia sẻ cơ hội, hình thức, quy trình và chiến lược đầu tư ra nước ngoài giúp bạn tối đa hóa lợi nhuận và giảm thiểu rủi ro.Nội dung chính:- Các lĩnh vực hấp dẫn cho nhà đầu tư Việt Nam.- Các hình thức đầu tư quốc tế phổ biến.- Những điểm đến hấp dẫn cho nhà đầu tư Việt Nam.- Quy trình đầu tư ra nước ngoài từ A-Z.- Lợi ích kinh tế và thách thức cần biết.- Các sai lầm phổ biến khi đầu tư ra nước ngoài.- Gói hỗ trợ chính phủ từ các quốc gia thu hút đầu tư.- Cách giảm thiểu rủi ro và tận dụng hỗ trợ từ Acclime.------ Are you a Vietnamese investor looking to expand into international markets? This video shares opportunities, types, processes, and strategies for outbound investment to help you maximize profits and minimize risks.What you'll learn:Top countries for Vietnamese investors.Popular forms of international investment.Step-by-step outbound investment process.Economic benefits & key challenges.Common mistakes in overseas investment.Government incentive programs to attract foreign investment.How to reduce risks and leverage Acclime's expertise.
AI is changing outbound fast. So are lawsuits. The “TCPA Czar” Eric Troutman joins Christian to unpack how to run outreach without getting burned. We cover the class action surge, AI-driven calling, robocalls, Do Not Call rules, quiet hours, wrong numbers, reassigned numbers, loyalty SMS pitfalls, and the culture shifts needed to make compliance stick. Practical plays to protect your brand and keep phones ringing for the right reasons. Guest: Eric J. Troutman, Founding partner of Troutman Amin Host: Christian Montes, COO at NobelBiz Subscribe for monthly episodes on contact center growth and compliance.
Connect with Manthan Patel: https://www.linkedin.com/in/leadgenmanthan/
Ronan McDonnell (Managing Director, CMO Mojo), who shares proven strategies on how to go from outbound to a 95% inbound marketing approach. Ronan explained how B2B companies can best leverage inbound strategies for reducing headcount in sales, improve the quality of leads, and attract potential investors.
This session dives deep into how to think like a researcher and then get AI to do the heavy lifting for you.Jordan Crawford and Doug Bell shared their exact ChatGPT workflows for uncovering insights about your buyers that go way beyond job titles or industries. The kind of data points that make your outbound stand out in a crowded inbox.It's not about the tool itself, it's about the thinking, the structure of your prompts, and how you turn those insights into targeted campaigns that work.You'll Learn:Why most sales research is surface-level (and what to do instead)How to prompt ChatGPT for deep, targeted researchTurning AI research into an actionable prospecting listThe Speakers: Jed Mahrle, Jordan Crawford and Doug BellIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfo and People.ai
In this episode of Sales Talk for CEOs, Alice Heiman sits down with Paige McPheely, CEO of Base, to explore how she turned a niche remote executive assistant service into a tech-enabled platform that now supports top leaders across the country.When Paige and her co-founder first launched, they were fueled by referrals, so much so that they had a waiting list of eager clients. But as demand surged, they hit a breaking point: the referrals kept coming, but they weren't the right fit. It forced a strategic shift from a referral-dependent business to a focused outbound sales approach.Today, Paige leads a lean team that gets most of its customers not from ads or cold outreach, but from storytelling. By consistently showing up on LinkedIn, YouTube, and in conversations like this, Base now plays the long game, building trust with CEOs long before they're ready to buy.✅ Learn how Paige:Transformed referral overload into an effective outbound sales strategyUses LinkedIn and storytelling to fill the funnel with high-intent buyersBundled software + services to create a sticky, high-value offering CEOs trustThis episode is a must-watch for CEOs who need to stop doing it all themselves and start allowing the right support, like an exceptional EA. to help them lead more effectively.
Doug McHoney (PwC's International Tax Services Global Leader) is joined by Wade Sutton, a principal who leads the international tax team in PwC's Washington National Tax Services practice. Doug and Wade discuss OB-3's outbound impacts and the ripple effects across the system: CAMT interactions and credit ordering; Section 174 R&E expensing elections; Section 163(j) excluding CFC items and the financing/on-lending response; FDII's shift to FDDEI, a permanent 14% rate, and 2026 expense-apportionment relief; GILTI's rebrand to Net CFC tested income with a 14% effective rate and ‘directly allocable' expense questions; inventory-sourcing relief; repeal of the Section 898 one-month deferral; permanent CFC look-through; the Section 958(b)(4) fix; a new Section 951(a)(2)(B) framework; selected technical corrections; and why granular modeling matters now more than ever.
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is your agency's strategy diversified enough to withstand sudden algorithm changes? Today's featured guest—an SEO veteran—learned this the hard way. While he focused on client work, his own website grew outdated. Then one Google update hit and overnight his agency lost 80% of its organic traffic, its main source of leads. The agency eventually recovered, but not without leaving him with a powerful lesson: always invest in the three pillars of growth. In this episode, he shares his chaotic first encounter with SEO, the biggest lessons from a long career in the industry, and the “superpower” that helps him better understand and adapt to algorithm shifts. Chris Raulf is the founder of Boulder SEO Marketing and Chris Raulf SEO & AI Consulting. With decades of experience in SEO, dating back to before Google was even called Google, Chris specializes in hyper-focused SEO and content marketing strategies. He's worked with clients from local startups to major national brands, helping them dominate organic search. Fun fact: Chris is dyslexic and considers it his SEO superpower. In this episode, we'll discuss: The big mistake that led him to a career in SEO. The day 80% of his organic traffic disappeared. Why he now invests in the three pillars of growth. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. From Big Mistake to a Full-Blown Career in SEO Chris has been in the SEO game since before most of us knew it was a thing. Back in 1995, while working in Switzerland for an American company, he watched the birth of the search engine era. The US branch of the company created something called a “website” and hardcoded German text as images on it. His first “SEO problem” was figuring out how search engines could read that German text. That curiosity grew into a passion, and eventually a full-blown career. Fast forward to today, Boulder SEO Marketing is a hyper-focused SEO agency specializing in content strategies that win. But even with all that experience, Chris learned the hard way that no one is safe from the wrath of a Google core update. The Day Organic Traffic Disappeared In 2021, business was booming. Leads were rolling in purely from organic search. Then, overnight, a Google core algorithm update wiped out about 80% of their organic traffic. Why did this happen? Outdated content. Their own site had gone stale while they focused on client work. For an agency that relied almost entirely on inbound search leads, it was like someone padlocked the front door. Chris could have panicked, but after the initial shock, he collected himself and treated this crisis as an opportunity. He gave himself one weekend to create a comeback plan. The result was a proprietary approach he calls Micro SEO Strategies—laser-targeted content plays designed to quickly recover rankings and leads. Two Pages That Saved the Agency Chris rebuilt their inbound engine with just two key pieces of content: A location page targeting “Denver SEO” that shot straight to #1 in local search and started generating leads almost immediately. An SEO packages guide that became a go-to national resource for that search term, pulling in high-quality leads from across the U.S. Within 3–4 weeks, the phones were ringing again. Inbound was back. And Chris walked away with a hard-earned reminder—never let your own marketing go stale. Don't Put All Your Eggs in Google's Basket If you're getting all your leads from one channel, you're on borrowed land. Whether it's Google, Facebook, or any single source, an algorithm tweak or platform change can crush your lead flow overnight. Jason's advice on this is to build three pillars: Inbound (like SEO and content) Outbound (targeted outreach and prospecting) Strategic partnerships (referrals, collabs, and networks) That way, if one pillar crumbles, your agency can survive. Turning Dyslexia into a Superpower Like anyone who's struggled with dyslexia (like Jason, for instance) Chris had a hard time in school. Nowadays, however, he no longer sees it as a weakness and instead credits it with his ability to “feel” the algorithm and see patterns others might miss. It's helped him build a thriving agency, one that makes most of its money from content. Both agreed, what once felt like a setback in school became an entrepreneurial advantage later in life. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Most outbound pitches fall flat because they focus on features instead of real problems.In this episode, Will Aitken and Keenan shared insights from their upcoming book GAP Prospecting and they will walk you through exactly how to build outbound messaging that resonates.You'll learn how to identify the problems your prospects actually care about, recognize the signals that suggest those problems exist, and use both to craft emails and calls that get results.This session includes a live exercise you can run with your team and practical frameworks to sharpen your outreach immediately.You'll Learn:How to map the key problems your product solvesThe signals to watch for that indicate prospect painNew templates and talk tracks that make your outbound pitch landThe Speakers: Will Aitken and KeenanIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfo
From IWWF contest days to being regarded as one of the most stylish riders in the sport, Sam De Haan has had quite the journey in wakeboarding. Getting started in the Netherlands, Sam started riding when parks didn't have many, if any, rails or features. Wearing a helmet, trying air pete 5's, J Star/Jobe, winching "rules", Outbound, what makes for good style, getting recognized in wakeboarding, The Renovation, and the best winter destinations. Hear all this and much more in Episode 96 of the Grab Matters Podcast with Sam De Haan!Follow Sam: https://www.instagram.com/samdehaan/Chapters:00:00 - 1:15 Intro2:00 Helmets?7:50 Catching up with Sam9:30 Early days14:10 Air Pete 517:00 Air tricks21:00 J star/Jobe31:40 Sam's IWWF days 35:50 Guest Question: Gino Wetzels47:20 The Netherlands scene51:00 Best spot to winch?55:00 The future of winching1:01:20 LF'n Wheel of Questions1:11:00 Guest Question: Liam Rundholz1:19:45 Outbound 1:37:10 Guest Question: Graeme Burress 1:44:40 Winching “Rules”1:51:00 Sponsors1:55:00 Setup2:06:20 Slingshot Silhouette Challenge2:08:30 Guest Question: Sanne Meijer2:19:40 Bangproof helmets2:22:00 The Renovation2:25:40 Thank you's Links:J Star: https://www.jobesports.com/nl/blog/jobe-jstar-signs-dutch-talented-wakeboard-youngster-sam-de-haan-379/Outbound: https://www.youtube.com/watch?v=GtAhLJT2xzc&t=36sThank you for the guest questions!Gino Wetzels: https://www.instagram.com/ginowetzels/Liam Rundholz: https://www.instagram.com/liamrundholz/Graeme Burress: https://www.instagram.com/graemeburress/Sanne Meijer: https://www.instagram.com/sanne_meijer/Shoot us a text!Patreon: https://www.patreon.com/GrabMattersPodcastWebsite: https://www.grabmatters.com/YouTube: https://www.youtube.com/@grabmatters/videosInstagram: https://www.instagram.com/grabmatters/TikTok: https://www.tiktok.com/@grabmatterspodcastFacebook: https://www.facebook.com/grabmatters
Thanks to our Partners, NAPA TRACS, and Today's Class This episode explores how today's top automotive shops are transforming their business by taking a proactive approach—reaching out to customers instead of waiting for the phone to ring. Watch Full Video Episode You'll hear strategies to overcome common service advisor objections, such as “cold calling feels pushy” or “I don't have time,” supported by Dan Taylor's compelling data showing that just 10 calls can generate 2 appointments. We'll break down the different types of high-impact calls, thank you calls, deferred work reminders, and even simple “we miss you” check-ins that strengthen relationships and keep customers engaged. Plus, learn why tailoring outreach—whether by call or text—based on each customer's preference ensures communication feels genuine, not generic. This conversation reveals why outbound calls aren't just a task, but a growth opportunity. In an increasingly digital world, it's the personal touch that builds trust, sets your shop apart, and keeps customers coming back. Don't wait for loyalty, create it. Frank Ruzicka, BG Automotive, Fort Collins, CO Kent von Schilling, Ferber's Tire and Auto, Richmond, VA Jesse Peltzer,
Activa tus 7 Días de Prueba en "Club Cállate y Vende"https://www.detonadoresdevalor.com/clubcyvEntrénate directamente conmigo en nuestras sesiones grupaleshttps://www.detonadoresdevalor.com/membresiaEn este episodio analizamos las estrategias inbound y outbound para concluir cual de las dos es mejor para hacer crecer tu negocio.LINKS MÁS RECIENTES:¿Te gustaría tener una sesión en vivo conmigo una vez al mes y trabajar en tus ventas? ¡Entra a Detonadores de Valor!https://www.detonadoresdevalor.com/membresia¿No tienes un CRM? Comienza GRATIShttps://aff.trypipedrive.com/3gqeu4o6mi2z Hosted on Acast. See acast.com/privacy for more information.
What's the secret behind B2B SaaS sales growth and how can outbound strategies be used to scale revenue efficiently? When it comes to growing a B2B SaaS company, not all sales leads are created equal. Inbound leads, those who find you through marketing efforts or referrals, already have some level of trust. They've seen your website, maybe read a blog post or two, and are at least familiar with your brand. Outbound leads, on the other hand, have no idea who you are. You're reaching out to them cold, and they're likely skeptical from the start. That's why trust becomes your most important asset in outbound sales. In this episode of the Grow Your B2B SaaS Podcast, brought to you by SaaStock, Joey Gilkey, CEO of Titan X, explains that outbound sales require a different mindset. You're not just selling a product; you're building a relationship from zero. In outbound, your first impression matters more than ever. That process starts with establishing credibility right away. Without trust, even the best SaaS product won't make it through the noise.As a valued listener of the Grow Your B2B SaaS podcast, we've got something special for you! As a valued participant, you have the exclusive opportunity to get a 30% discount on tickets to SaaStock Europe this October - the leading conference for AI & SaaS founders, investors, and leaders.Key Timecodes(0:00) – Introduction: Building Trust in Outbound vs. Inbound Sales(0:51) – Scaling Revenue in B2B SaaS: Proven Outbound Strategies(1:30) – Joey Gilkey's Irresistible Offer for Increasing Connect Rate(1:55) – Joey's Outbound Story: From Services Company to SaaS(3:00) – Launching TitanX: Zero to Five Million in 12 Months with Outbound(4:04) – The Compounding Effect of LinkedIn and Outbound Strategies(4:57) – Defining Outbound in the Modern B2B SaaS Context(5:53) – Common Challenges in Scaling Revenue for SaaS Companies(6:50) – The Four Fundamentals of Outbound: List, Message, Rep, Follow-up(8:21) – Importance of Targeting the Right Companies and Titles(9:44) – Structuring an Outbound Strategy for Success(10:42) – Accounts First, Then People: Tailoring Messaging to Personas(11:40) – Messaging That Resonates: Understanding Different Pain Points(12:35) – Evaluating Rep Performance and Funnel Math(13:24) – Follow-up Systems: The Buckets Framework(14:30) – Understanding the Six Buckets in Outbound Strategy(16:49) – Retargeting and Ads: Leveraging CRM Systems for Follow-up(17:34) – Choosing the Right Outbound Channels: Phone vs. LinkedIn(18:50) – Phone as the Tip of the Sphere: Conversational Advertising(20:10) – Scaling Outbound: The Advantage of High Connect Rates(21:07) – Combining Outbound and Inbound for Effective Nurturing(22:06) – Common Pitfalls in Outbound: Focusing Too Much on Meetings(23:13) – Surveying the Market: Understanding Buyer Readiness(24:57) – Phone Outbound as Advertising: Focusing on Conversations(25:14) – Handling Seasonality in Outbound: Deliverability vs. Receptivity(26:16) – High-Impact Tactic: Prioritizing Meaningful Conversations(27:41) – Apple's iOS Update: Impact on Outbound Phone Calls(29:05) – Future of Outbound: Predictions for the Next 2–3 Years(30:09) – Preparing for the Future: Self-Sourcing Pipeline & Sales Dev(32:50) – Advice for SaaS Founders: From $0 to $10K MRR(34:59) – Scaling from $100K to $10M ARR: Founder's Key Strategies(37:04) – Final Thoughts: Best Practices in Outbound & Revenue Growth(40:22) – Conclusion: Key Takeaways and Recap(42:34) – Contact Information and Closing Remarks
In this episode, Jason shares the levels of relevance in sales messaging and where you can use this to outbound and sell better. Check out the show notes, more free content, and get coaching at https://outboundsquad.com
In this episode of the Transform Sales Podcast: Sales Software Review Series, Eddie Bello
Sacculina - Episode 01 - Outbound Support the podcast by purchasing Sacculina Ebook available from Amazon Become a member for exclusive content Written by Paul E Cooley Text Copyright: ©2025 Paul E Cooley Audiobook Copyright: ©2025 Paul E Cooley Support the podcast and get access to published and unpublished books all voiced by the author! If you are suffering from depression or other mental disorders, please get help. http://www.bipolarsupport.org/ https://suicidepreventionlifeline.org/ Please visit Shadowpublications.com for more information about the author and this series. To stalk the author on social media: Email: paul@shadowpublications.com Mastodon: @paul_e_cooley@vyrse.social Newsletter: http://mailinglist.shadowpublications.com
This episode is the audio from our recent webinar on outbound with AI. Andy Mewborn from Distribute joined us to share how some of the most elite sales teams in the world (at Shopify, Gong, Zoom, and more) use AI to book meetings. Check out more free content and get coaching at https://outboundsquad.com.