Podcasts about Outbound

This episode is the audio from our recent webinar on the state of outbound. Sean Dwyer of ZoomInfo joined us to share what's changing, what's working, and how the best teams are adapting their outbound motion in 2026. Check out more free content and get coaching at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://outboundsquad.com.⁠

Six years after his first appearance on Founder Views, Luca is back with the real story of how AI forced a full business model and go-to-market shift.Customerly went from a seat-based, product-led support platform for small SaaS teams to an AI-first customer service engine selling into mid-market and enterprise, where volume and ROI are obvious.In this episode we get into:The AI pivot: why they refused to build “old-school chatbots,” and how ChatGPT changed what was possibleQuality metrics that matter: error rate, confidence thresholds, escalation triggers, and why AI CSAT can be higher than humansWhat actually trains a good AI agent: knowledge base structure, what not to upload, and how hallucinations happen in the real worldAutomation outcomes: average ticket closure rates, what drives 80%+ vs 40–50%, and how teams improve over timeEnterprise GTM shift: moving from product-led to sales-led, filtering signups, longer cycles, bigger ACVOutbound reality: why the agency failed, what changed when they built outbound internally, and the tooling stack (Clay, Apollo, Lemlist, Pipedrive)Founder sales lessons: Challenger Sale thinking and why founders still need to own sales earlyThe Arena The Arena is a private Skool community for SaaS founders who are actively building and selling. I share real-time decisions, experiments, and assets as I use them while growing a bootstrapped SaaS.No theory. No polish. Just execution.Learn more at: https://www.skool.com/the-arena/Chapters / Timestamps00:00 – Reunion after 6 years and what changed (COVID + AI era)01:27 – Luca intro: what Customersly does today02:30 – From $100K ARR to near $1M and why pricing changed05:08 – “Chatbots are shit”: how they built AI without the bad UX07:10 – Under 1% error rate and reducing hallucinations09:52 – Grounded AI, intents, and automating beyond FAQs11:09 – Closure rate benchmarks and what “good” looks like16:41 – How to pick an AI support tool that actually works18:20 – Training mistakes: transcripts, clutter, and marketing banners causing hallucinations20:46 – Confidence thresholds and escalation as a feedback loop22:48 – How long it takes to move from 45% to 70–80% automation24:34 – Should AI learn from your inbox? Pros, risks, and why they avoid it29:41 – Implementation timelines: small teams vs enterprise rollouts31:38 – Why AI CSAT can beat humans (speed wins)35:46 – Escalation rules: human request, sentiment, low confidence, missing info37:21 – Going enterprise: ARPU jump and sales-led reality41:02 – Outbound experiment: agency failure and building it internally43:32 – LinkedIn ads + Clay targeting + the masterclass lead magnet49:25 – Challenger Sale and shifting the conversation53:20 – Founder lesson: why you can't outsource what you haven't done58:54 – Outbound stack: Clay, Apollo, Lemlist, Sales Nav, Pipedrive01:05:12 – 2026 vision and wrap

In this episode, Gene Hammett interviews AJ Cassata, founder of Revenue Boost, about AI-driven lead generation in B2B marketing. AJ emphasizes the collaborative use of AI in sales, warns against full outsourcing, and explains his "10-80-10 rule." He discusses the effectiveness of outbound strategies like cold emailing and LinkedIn messaging, stressing the importance of personalization and audience segmentation. AJ recommends tools like Clay.com for automating outreach and concludes with key factors for successful campaigns, urging listeners to embrace AI while maintaining human oversight and persistence. Episode Highlights & Time Stamps 1:15 The Power of AI in Sales 2:57 Challenges in B2B Sales 5:10 Email vs. LinkedIn Effectiveness 8:35 Standing Out on LinkedIn 11:24 Leveraging AI for Personalization 14:18 Common Mistakes in AI Outbound 17:13 The Future of AI in Outbound 20:33 Enhancing Sales with AI 21:57 Key Takeaways for CEOs AI in Modern Sales — Collaboration Over Automation Gene speaks with AJ Cassata, founder of Revenue Boost, about using AI in B2B outbound sales. AJ explains that AI should be treated as a collaborative partner rather than a replacement for human judgment. He cautions against fully outsourcing sales and marketing to AI due to its tendency to "hallucinate" or generate inaccuracies. AJ introduces his "10-80-10 rule," where humans control strategy and final review while AI handles execution at scale. Why Outbound Sales Still Works AJ breaks down why outbound sales, cold email, cold calling, and LinkedIn outreach remain a highly effective and cost-efficient lead generation channel. He emphasizes the importance of testing different approaches and targeting specific industries or companies to generate high-quality leads. The conversation compares email and LinkedIn outreach, noting LinkedIn's higher response rates but lower scalability versus email's broader reach and lower engagement. Personalization, Empathy, and Common Mistakes The discussion turns to practical outreach tactics, with AJ stressing the importance of deep personalization through prospect research and industry understanding. He advises focusing messaging on the prospect's needs rather than promoting services. AJ outlines common AI-powered outbound mistakes, including low outreach volume, generic messaging, and poor audience segmentation, reinforcing that tailored messaging is critical for resonance. Tools, Strategy, and Keys to Success AJ highlights tools like Clay.com that support AI-driven lead research and personalized outreach. He discusses AI's evolving role in sales, particularly for tasks like scheduling and qualification, while underscoring the continued need for human oversight. As the episode concludes, AJ shares five key drivers of outbound success: list quality, messaging, offer strength, outreach volume, and email deliverability. He encourages leaders to experiment, iterate, and remain patient when leveraging AI-powered outbound strategies to grow their sales pipeline. Key Takeaways AI is a force multiplier, not a replacement. AI delivers the best results when paired with human strategy, oversight, and decision-making rather than fully automating sales and marketing functions. Outbound sales remains a high-ROI growth channel. Cold email, cold calling, and LinkedIn outreach continue to produce quality leads at a lower cost compared to many inbound or paid marketing channels. Strategy should follow the 10-80-10 rule. CEOs should stay involved in setting direction and reviewing outcomes while leveraging AI for scalable execution in the middle. Personalization drives performance. Outreach that demonstrates understanding of a prospect's business and challenges consistently outperforms generic, AI-generated messaging. Volume and focus both matter. Effective outbound requires sufficient outreach volume paired with clear segmentation and targeted messaging to avoid diminishing returns. Technology enables scale, not shortcuts. Tools like AI-powered research and personalization platforms can accelerate outbound efforts, but poor inputs still lead to poor results. Human oversight reduces AI risk. AI can hallucinate or make incorrect assumptions, making review and refinement essential before deployment. Five factors determine outbound success. List quality, messaging clarity, offer strength, outreach volume, and email deliverability must all work together for consistent results. Iteration beats perfection. Sustainable outbound success comes from continuous testing, learning, and refinement rather than one-time campaign execution. Leadership mindset matters. CEOs who embrace AI experimentation while maintaining accountability and patience are better positioned to build predictable, scalable pipelines. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance. Explore More: training.coreelevation.com Listen to the Full Episode: Growth Think Tank Podcast

Episode Description:Most pest control companies rely almost entirely on Google, LSAs, and inbound leads to grow. That's fine for residential… but if you want to build a serious commercial book of business, you need to get good at outbound.In Season 4, Episode 39 of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into commercial pest control outbound strategies, inspired by the book Fundamentals of Pest Control Sales by Foster Brusca.Casey breaks down why Google is not the only source of growth, and how “old school,” relationship-based selling—done the right way—can open doors to high-value accounts like restaurants, property managers, warehouses, healthcare, and more.

Jason Eubanks on Building Oracel: Raising $30M in 28 Hours to Disrupt the $236B Go-To-Market Tooling Market with AI-Native Sales AutomationJason Eubanks, CEO and Co-founder of Oracel, discusses how the company raised $30 million in just 28 hours—oversubscribed at $40 million—by solving a critical problem in the go-to-market industry. With a $236 billion market opportunity and only a "desert of innovation" since the late 1990s, Aurasell is building an AI-native platform to intelligently automate sales workflows and consolidate the 12-15 fragmented tools that plague modern sales teams. Jason shares how his experience scaling revenue from $1M to $100M+ across five startups—including Twilio (IPO), Meraki (acquired by Cisco for $1.2B), and Harness—directly informed the founding vision of AurasellEpisode Timestamps- 00:00 - Introduction and Jason Eubanks joins the podcast- 00:26 - Why Oracel raised $30M in 28 hours despite initial $40M oversubscription- 01:24 - The "desert of innovation" in go-to-market tooling since the late 90s- 01:42 - History of CRM evolution from mainframe to cloud to niche products- 03:12 - Founding vision: One intelligent GTM sales platform to replace them all- 03:39 - How pain as a CRO across five startups led to Oracel's creation- 05:58 - The X-Ray productivity assessment revealing tool sprawl inefficiencies- 07:59 - Sellers spending 28% of time selling and 70% on manual tasks- 09:03 - First principles AI-native approach with whiteboards in the kitchen- 09:29 - Five key personas: SDR, seller, IC manager, executive, ops team- 12:18 - AI-native architecture: multimodal interface, lakehouse, and 10,000 agents- 14:39 - Unified data model importance for contextualized AI automation- 15:45 - Current hat wearing: product focus and 50% building go-to-market engine- 18:43 - Platform features and customer experience design philosophy- 19:05 - Three wow moments per persona as success metric- 20:39 - Onboarding experience: automatic territory building and customer choice- 21:40 - 10,000 agents discovering ICP, personas, and competitors automatically- 24:07 - Automated account research and value hypothesis creation- 25:34 - Outbound prospecting content generation with propensity scoring- 26:32 - Outbound sequencer integration and email platform plugins- 27:00 - AI voice dialer coming in three weeks with closed-loop automation- 28:47 - What's missing: deep marketing and customer success automation- 30:49 - Ideal customer profiles: startups and enterprises with tool sprawl- 31:30 - Solution for heavily customized legacy systems coming in December- 34:24 - Dynamic change detection layer solving technical debt- 36:23 - Jason's career arc from BMC Software through Harness- 37:09 - Why: helping go-to-market operators solve problems he experienced- 39:55 - Meraki's disruptive cloud-managed network architecture- 41:51 - Three constants: great product builders, important problems, massive markets- 43:22 - Intrinsic motivation as foundation for hiring and culture- 45:31 - Hiring from first job onward to assess character and values- 51:24 - Understanding why someone wanted to work at 14 years old- 53:21 - Importance of formative years for work ethic and intelligence- 55:46 - AI adoption culture: using own product and building agents internally- 56:36 - All employees use AI daily across PMs, engineers, and operations- 59:25 - Ask AI features: analytics dashboards, data enrichment, natural language-

"Should I niche down in my prospecting to a vertical or an industry?" That question came up on an office hours call yesterday with a bunch of MSP business owners. Here's what I told them based on managing 50 different IT companies in our fractional sales program and listening to thousands of prospecting calls: Yes, you should absolutely niche down—but you don't have to rebrand your entire company to do it. Most people think going vertical means becoming "the law firm IT company" and changing everything. That's wrong. You niche at the campaign level, not the company level. This episode breaks down how to compartmentalize your outbound: build a law firm-specific list, create landing pages with their language and acronyms, develop messaging that speaks to their specific IT fears and problems—all without touching your homepage or inbound script. The benefits are massive: your scripting has immediate relevance, you stand out from the 100 other calls they're getting, and you can feed patterns back into your campaigns through AI analysis of recorded calls. Learn why law firms have different IT concerns than manufacturing companies, how to stack verticals over time without getting diluted, and why this approach lets you leverage specialization into better specialization once the flywheel starts moving//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

China's major airlines have extended free refund and rescheduling policies for Japan-bound tickets as weekly Sino-Japanese flight volumes sink to their lowest level in a month and Chinese travelers redirect their winter holiday plans toward emerging hubs in Russia, Central Asia and domestic ice-and-snow destinations.中国主要航空公司已延长日本航线机票的免费退改政策，因中日每周航班量跌至一个月来最低水平，中国旅客正将冬季度假计划转向俄罗斯、中亚新兴枢纽及国内冰雪旅游目的地。On Friday, major domestic airlines, including Air China, China Eastern Airlines and China Southern Airlines, extended their previous Dec 31 deadline for refunds and rebooking to March 28 next year, the end of the winter-spring travel season.周五，包括中国国际航空、中国东方航空和中国南方航空在内的国内主要航空公司，将原定于12月31日的退票和改签截止日期延长至明年3月28日，即寒假春假出行高峰期的结束之日。The extensions follow China's travel advisories issued in mid-November discouraging trips to Japan after erroneous remarks by Japanese Prime Minister Sanae Takaichi regarding China's Taiwan. Chinese airlines have since recalibrated capacity, with reductions concentrated in leisure-heavy routes.此次延长禁令源于中国11月中旬发布的旅行建议，该建议因日本首相高市早苗就中国台湾问题发表不当言论而劝阻赴日旅行。此后中国航空公司已调整运力配置，削减主要集中在休闲旅游为主的航线。Data from Flight Master, a travel services platform, show that round-trip Sino-Japanese flights fell to 1,167 during the week of Nov 24-30, the lowest weekly volume in a month, with the recovery rate sliding to 78.1 percent, a new low. As of Dec 1, the projected cancellation rate for Sino-Japanese flights scheduled in December rose to 26.4 percent, continuing an upward trend.旅行服务平台Flight Master数据显示，11月24日至30日当周中日往返航班量降至1167架次，创下一个月来最低周度水平，复航率滑落至78.1%，再创新低。截至12月1日，12月中日航班的预计取消率升至26.4%，持续呈上升趋势。Industry insiders said that the impact is likely to extend beyond the Spring Festival period, with aircraft redeployed to Southeast Asia and domestic routes.业内人士表示，该影响可能持续到春节假期之后，部分航班将被调往东南亚及国内航线。As travelers look beyond Japan for winter sports and seasonal scenery, travel demand is rising across a widening set of destinations. One of the most significant shifts is toward Russia following Moscow's decision to grant Chinese citizens visa-free entry for up to 30 days through Sept 14 next year.随着游客将目光投向日本以外的冬季运动和季节性景观，越来越多的目的地正迎来旅游需求增长。其中最显著的变化之一是俄罗斯旅游热潮，因为莫斯科宣布自即日起至明年9月14日，中国公民赴俄可享受最长30天的免签待遇。UTour, a Beijing-based travel agency, said inquiries doubled immediately after the policy took effect, driven largely by Spring Festival travel plans.北京优途天下国际旅行社表示，新规生效后咨询量立即翻倍，主要受春节出行计划推动。Huang Zhaoyang, the company's Russia product manager, said Murmansk, known for its aurora and ice-snow resources, is attracting attention under the new policy. Russia's overall appeal is expected to strengthen and help woo a wider range of Chinese travelers, he added.该公司俄罗斯产品经理黄朝阳（音译）表示，以极光和冰雪资源闻名的摩尔曼斯克在新政策下正吸引更多关注。他补充道，俄罗斯整体吸引力有望增强，有助于吸引更广泛的中国游客群体。Outbound travel is also pivoting notably toward Central Asia and Northern Europe, with Kazakhstan rapidly emerging as a winter sports hub. Tongcheng Travel data show that flight bookings from major Chinese cities to Kazakhstan between early December and the New Year holiday climbed more than 50 percent year-on-year, while hotel reservations climbed more than 80 percent, with Almaty and Astana ranking as top choices.出境游目的地也明显转向中亚和北欧地区，哈萨克斯坦正迅速崛起为冬季运动中心。同城旅游数据显示，12月初至新年假期期间，中国主要城市飞往哈萨克斯坦的机票预订量同比增长超50%，酒店预订量增幅更达80%以上，其中阿拉木图和阿斯塔纳成为最热门目的地。Analysts at Tongcheng's tourism research institute said the "Japan substitution effect" has accelerated since late November, with outbound ski demand that once concentrated on Japan increasingly shifting toward Kazakhstan and Nordic destinations. They added that domestic ski areas are also becoming popular alternatives to Japan's ski destinations.同程旅游研究院分析师指出，自11月下旬以来，“日本替代效应”持续加速，原先集中在日本的出境滑雪需求正逐步转向哈萨克斯坦及北欧目的地。他们补充道，国内滑雪场也正成为日本滑雪目的地的热门替代选择。European destinations are witnessing a similar upswing. Hotel bookings in Germany and Spain have increased by more than 300 percent year-on-year, while Denmark and Switzerland have posted gains exceeding 200 percent.欧洲旅游目的地也呈现出类似的增长态势。德国和西班牙的酒店预订量同比增幅超过300%，而丹麦和瑞士的增幅则超过200%。Domestically, local governments are racing to capture winter travelers through substantial incentives. Jilin province rolled out 100 million yuan ($14.1 million) in ice-snow vouchers and offered free ski passes to university students, while the Inner Mongolia and Xinjiang Uygur autonomous regions have introduced similar discounts.国内方面，地方政府正通过大幅优惠政策争相吸引冬季度假游客。吉林省推出价值1亿元（约合1410万美元）的冰雪消费券，并为大学生提供免费滑雪通行证；内蒙古和新疆维吾尔自治区也推出了类似的折扣政策。Qunar, a Beijing-based online travel agency, said hotel bookings in Xinjiang's Bortala region rose more than 80 percent year-on-year from November to late January of 2026, while reservations in the northeastern cities of Dandong, Liaoning province, Liaoyuan, Jilin province and Yichun, Heilongjiang province, each grew around 30 percent.北京在线旅游平台途牛旅游网表示，2026年11月至次年1月底期间，新疆博尔塔拉地区的酒店预订量同比增长逾80%，而东北地区辽宁省丹东市、吉林省辽源市及黑龙江省伊春市的酒店预订量均增长约30%。Demand for trips to glaciers and snow mountains has also surged, with ticket bookings for sites such as Meili Snow Mountain in Yunnan province and Xiling Snow Mountain in Sichuan province doubling year-on-year.前往冰川雪山的旅游需求也大幅增长，云南梅里雪山、四川西岭雪山等景点的门票预订量同比翻了一番。According to a white paper on China's ski industry, China currently has 748 operational ski resorts, including 66 indoor centers. Total ski visits reached 26.05 million last winter, up 12.9 percent.根据中国滑雪产业白皮书显示，目前中国共有748家运营中的滑雪场，其中包括66家室内滑雪中心。去年冬季滑雪人次达到2605万，同比增长12.9%。The white paper also noted that China's total ski visits last season surpassed Switzerland's 23.1 million, reflecting the growing scale of China's winter sports market. Average ski days per participant in China rose from 1.80 to 1.92, indicating increasing skier engagement and loyalty.该白皮书还指出，中国上赛季滑雪人次总量已超越瑞士的2310万人次，彰显中国冬季运动市场规模的持续扩大。中国滑雪者人均滑雪天数从1.80天提升至1.92天，表明滑雪参与度与忠诚度正逐步增强。recalibratev./ˌriːˈkæl.ə.breɪt/重新校准

EPISODE SHOW NOTES — The Outbound & Discovery Playbook: How Elite Recruiters Close More Deals (with Conor Kline) (The Elite Recruiter Podcast with Benjamin Mena) 1. EPISODE HOOK Most recruiters think their problem is lead generation. Conor Kline reveals the truth: your real bottleneck is your sales process — and it's costing you clients, deals, and revenue.

Investors anticipate a Fed Christmas rate cut later this week with other central banks' final policy meetings potentially following suit. Soaring Chinese exports to the EU push the country's surplus beyond $1bn for the first time. Outbound shipments are up almost 6 per cent on the year with French President Emmanuel Macron threatening to slap tariffs on Beijing. Swiss lender UBS could soon benefit from the loosening of a banking regulation package which would otherwise require it to raise an additional $24bn in capital.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Creatives Grab Coffee, Jon Corbin — Founder of Corbin Visual — returns for his third appearance on the show, making him the official CGC Champ.  Jon dives into the new era of creative entrepreneurship: How vertical dramas are transforming storytelling online, why client value beats trend-chasing, and what it takes to stay profitable during hard economic times in the video industry.Timestamps 00:00 — Intro 02:18 — Jon returns: The Hat-Trick Episode  07:25 — From trend-chasing to client-value 11:33 — Understanding real business challenges 18:32 — Outbound vs. inbound sales realities 27:47 — The new bar for “good enough” in marketing 33:59 — Adapting in tough economic times 41:07 — The isolation of being a creative business owner 52:16 — Enter: Vertical dramas 55:10 — Hiring the right team + not doing it all yourself 1:04:27 — Staying ahead of industry shifts 1:25:17 — What's next for Jon & the future of CV  1:26:40 — Sign-off

Kia ora,Welcome to Friday's Economy Watch where we follow the economic events and trends that affect Aotearoa/New Zealand.I'm David Chaston and this is the international edition from Interest.co.nz.And today we lead with news of some notable and sudden rises in freight rates.But first, US jobless claims came in lower last week than expected at 197,200 in a holiday-affected period. Seasonal factors has expected a lesser decrease. There are now 1.7 mln people on these benefits nationally. A year ago, there were 1.66 mln on them.The November job cut tracking shows it was less than in October, coming in for the latest month at 77,000. That ends a strong of outsized monthly cutbacks although it is +24% higher than year-ago levels. In fact for only the sixth time since 1993 has the year-to-date level been higher than 1.1 mln and the 2025 level is now the highest since the pandemic.There was also catchup data out overnight for US factory orders for September. They were little-changed from August but were +5.3% higher than year-ago levels. They are still struggling to recover official stats and no revised dates are available for their October or November updates.Meanwhile the NY Feds tracking of global supply chain pressure shows it is easing. Their index eased to -0.16 in November, weakening from -0.09 in October. The index reflects deviations in global supply chain conditions relative to its historical average, with negative values indicating below-average pressure.EU retail sales were up +1.6% from a year ago in volume terms in October, better than the expected +1.2% gain. But that was a slowing in their retail expansion from what they have had for most of 2025.In Australia, household spending rose +5.6% in October from the same month a year ago, and that was its fastest rise since November 2023. It was up +1.3% from September alone, its fastest pace since January 2024 on that basis. Spending on all categories except fuel and health costs rose notably in the month. This data adds to the chance the RBA will be raising rates in 2026.Global container freight rates rose +7% last week from the prior week, ending the recent three-week retreats. Outbound rates from China to the US and to Europe rose while trans-Atlantic rates dipped. Overall container freight rates are now -45% lower than year-ago levels. Also rising, and even more sharply were bulk cargo rates, up +18% from a week ago and these rates are now +132% higher than year-ago levels.The UST 10yr yield is now at 4.10%, up +3 bps from this time yesterday.The price of gold will start today at US$4209/oz, and down -US$9 from yesterday.American oil prices are +50 USc firmer at just over US$59.50/bbl, while the international Brent price is now at just under US$63.50/bbl.The Kiwi dollar is little-changed from yesterday, now at just over 57.7 USc. Against the Aussie though we are down -10 bps at just under 87.3 AUc. Against the euro we are up +10 bps at 49.5 euro cents. That all means our TWI-5 starts today at just under 62.2, and little-changed from yesterday.The bitcoin price starts today at US$92,607 and virtually unchanged from this time yesterday. Volatility over the past 24 hours has been modest, at just over +/- 1.1%.You can get more news affecting the economy in New Zealand from interest.co.nz.Kia ora. I'm David Chaston. And we will do this again on Monday.

#308 Sales Alignment | In this session from Drive 2025 titled “Building Pipeline in the Shiny Object Era”, Jen Allen Knuth unpacks why deals stall even when your product is objectively better, how the explosion of shiny tools and AI noise is making it worse, and why most teams are unintentionally fueling the problem with me-centric messaging. Jen shares the two zero-dollar exercises every team should run to quantify how much pipeline they're losing today, align sales and marketing around the true blocker, and rebuild outbound messaging that creates curiosity.PS. Want to join us at Drive 2026? Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale. Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Episode 212 here, with a great sales leader named Shay Keeler, VP of Sales at Common Room. Shay spent 4-1/2 years at Outreach, starting as an Account Exec and getting promotions throughout her stay there. Now she is at Common Room as VP of Sales. We talked about her meteoric rise in various organizations - what it takes to get a promotion into a new role or one you've never done before, and how selling is different in the age of AI.  More about Shay: https://www.linkedin.com/in/shay-keeler-9a640632/ More about Women Sales Pros:  we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/   

In this episode of The Ryan Dohrn Business Show I sit down with my friend Wes Schaeffer, better known as The Sales Whisperer. We dig into real listener questions sent in by sales pros across the country. One big question everyone wanted answered was about the pressure to make eighty outbound calls a day. We break down the truth behind call quotas, how to prioritize quality over quantity, and how to structure your sales life with more strategy and less stress. As the Billion Dollar Sales Coach with more than thirty years in media sales training, corporate sales training, and ad sales training, I share practical guidance you can use today to improve your outreach, protect your mindset, and close more deals. Wes brings decades of experience and a completely fresh take on what actually moves the revenue needle. If you are looking for sales tips, sales advice, or a smarter way to drive consistent growth, you will love this Q and A episode. Wes Youtube Channel: https://www.youtube.com/channel/UC2qllZ-VvIuLGVZ9PMB9bfg Learn more about Wes here: https://12weekstopeak.com/ Learn more about me and get more sales training resources at: http://RyanDohrn.com Thank you for supporting The Ryan Dohrn Business Show. Please like, comment, and subscribe so we can help more sales professionals win more often.

In this episode of The Ryan Dohrn Business Show I sit down with my friend Wes Schaeffer, better known as The Sales Whisperer. We dig into real listener questions sent in by sales pros across the country. One big question everyone wanted answered was about the pressure to make eighty outbound calls a day. We break down the truth behind call quotas, how to prioritize quality over quantity, and how to structure your sales life with more strategy and less stress. As the Billion Dollar Sales Coach with more than thirty years in media sales training, corporate sales training, and ad sales training, I share practical guidance you can use today to improve your outreach, protect your mindset, and close more deals. Wes brings decades of experience and a completely fresh take on what actually moves the revenue needle. If you are looking for sales tips, sales advice, or a smarter way to drive consistent growth, you will love this Q and A episode. Wes Youtube Channel: https://www.youtube.com/channel/UC2qllZ-VvIuLGVZ9PMB9bfg Learn more about Wes here: https://12weekstopeak.com/ Learn more about me and get more sales training resources at: http://RyanDohrn.com Thank you for supporting The Ryan Dohrn Business Show. Please like, comment, and subscribe so we can help more sales professionals win more often.

Inbound vs outbound motivated seller leads… which one creates more listings?This episode breaks down the two most powerful lead sources in today's market: cold outbound outreach and warm inbound cash-offer requests. Each one converts differently, and understanding those differences is what drives consistent listings and closings.You'll see real examples of cold outreach texts, seller conversations, distress-signal targeting, and how one message can turn into multiple transactions. You'll also learn how warm inbound leads work, why speed matters more than skill, and how to present three clear options that help sellers move fast.We wrap with a full breakdown of lead providers, refund strategies, and how to use LeadDeck.AI to uncover motivated sellers hiding in your market. Tune in to learn how these two sources can fuel predictable listings in 2024 and 2025.Create your FREE account AND get 100 FREE credits NOW here: http://LeadDeck.AI

Outbound is broken, not dead. In this masterclass, Jason Bay breaks down the new outbound playbook for 2025–2026 — how top reps are filling pipeline when cold calls, automated sequences, and mass emails stop working. You'll learn how to prioritize accounts that actually respond, speak your buyer's language with offers that earn replies, and sequence outreach across phone, email, and social the right way. Key frameworks include the Martini-Glass Pipeline for targeting high-relevance prospects, the Messaging Matrix for crafting irresistible offers, and the KISS Sequencing System that boosts reply rates 20%+. Jason also shares cold call + cold email frameworks that book meetings today — plus how to use AI the right way with his 10-80-10 Rule to double output without sounding robotic. RESOURCES DISCUSSED: The Ultimate Cold Email Data Report Jason Bay's Cold Email ChatGPT Prompts The Different Types of Offers Jason Bay's Outbound Sequence Template The 30MPC Outbound Bundle

Need a few last-minute life apps to finish the year strong? This episode we break down a simple outbound strategy you can run today to re-engage customers who started a life app but never finished it.Learn how to:• Open the call like a service follow-up (not a cold call)• Rediscover and solidify the customer's “why”• Shift them from cost-thinking to coverage-thinking• Use trial closes that naturally transition into the applicationIf you need a clean, repeatable play to close out 2025 with momentum—this episode gives you the exact framework.#InsuranceAgent #TMP #TeamMemberPerspective✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: http://sales.tmperspective.com-✅ Subscribe to Colter's FREE insurance sales trainings:Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokawApple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠Spotify:⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

What's Next for Outbound Sales? Aaron Ross (Predictable Revenue) & Adem Manderovic (Closed Circuit Selling)Outbound sales is at a crossroads.Automation is everywhere. AI is flooding inboxes. Meetings are harder to book than ever.So we sat down with Aaron Ross, author of Predictable Revenue and From Impossible to Inevitable, to ask one question:What's next for outbound sales?Alongside Aaron, Adem Manderovic (Closed Circuit Selling, CRO School) breaks down why GTM teams misread Predictable Revenue, how outbound drifted into “meetings at all costs,” and what a modern outbound system actually looks like. We dig into market validation, cataloguing timing signals, emotional intelligence, relationship systems, and why AI is forcing teams back to fundamentals.If you sell, market, or run a revenue team, this conversation will change how you think about outbound.Tune in and learn:+ Why Predictable Revenue was never meant to be a “meetings engine”+ How outbound broke – and how to rebuild it around market validation+ Why the future of outbound is more human, not more automatedIf you're trying to fix noisy outbound, align sales and marketing, or build a modern revenue system, this episode is a must-watch.-----------------------------------------------------

Invité: Romain Rougier -  Consultant en Business Development | stratégie de prospection outbound B to BDans cet épisode, je reçois Romain Rougier, consultant freelance en stratégies de prospection multicanale pour les entreprises B2B. Nous discutons de l'efficacité de canaux comme l'email, le téléphone et LinkedIn, soulignant l'importance d'un ciblage précis et d'une approche qualitative. Romain présente les quatre piliers d'une stratégie de prospection réussie : le ciblage, l'approche, les systèmes techniques et la gestion des équipes. Il offre des conseils pratiques pour optimiser sa présence en ligne et intégrer efficacement le phoning. Cet épisode révèle des insights précieux pour améliorer la prospection et confirmer son rôle stratégique majeur.Au menu de cette conversation entre Romain et Mony :0:04 Introduction1:15 La Prospection Multicanale4:30 Les Défis de l'Outreach8:22 Évaluer la Pertinence de l'Outbound13:51 Ingrédients d'une Stratégie Réussie18:26 Spécificités des Canaux de Prospection36:15 L'Art du Copywriting41:04 Importance des Relances44:23 Optimiser LinkedIn pour la Prospection53:58 Intégration du Phoning dans la Stratégie1:01:17 Combiner les Canaux Efficacement1:05:29 Résultats d'une Stratégie Multicanale1:11:25 Conclusion et RessourcesRéférences :LinkedIn de Romainhttps://www.linkedin.com/in/romain-rougier/Site Outbound Shake:https://www.outboundshake.com/  – ⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠.Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

Most teams blame Predictable Revenue for broken outbound. The truth? The model wasn't wrong — the market's interpretation was.In this 5-minute Mid-Week Musing, we unpack why Predictable Revenue went off track and show how small B2B teams can fix outbound in 2026 through market validation — not meetings.You'll learn: + Why Predictable Revenue got misused as a meeting-engine, not a validation system+ How to catalogue your market to uncover real buying signals+ A simple way to align sales and marketing around timing and handoffsPerfect for small-team marketers and sales leaders ready to modernise outbound and build predictable revenue the right way.-----------------------------------------------------

“Availability is resilience. If you can't see it, you can't secure it.” — Roland Dobbins, Principal Engineer, NETSCOUT ASERT Team In this Technology Reseller News podcast, Doug Green, Publisher of TR Publications, speaks with Roland Dobbins, Principal Engineer on NETSCOUT's ASERT (Arbor Security Engineering & Response Team), about the growing risk of outbound DDoS attacks—and why service providers and enterprises must defend against threats moving in every direction. NETSCOUT, a global leader in network visibility and DDoS defense, has been monitoring an alarming surge in outbound and cross-network (east-west) attack traffic driven by new “Turbo Mirai” botnets, particularly the Aisuru variant. These attacks can exceed 20 terabits per second and 6 gigapackets per second, overwhelming even the largest operators. Dobbins explains that while most organizations focus on protecting against incoming DDoS traffic, outbound attack streams can be just as damaging, clogging peering links and taking down critical infrastructure. “We're seeing broadband networks unintentionally launching massive attacks, sometimes over a terabit per second, because of compromised IoT and connected devices,” Dobbins said. “It's not just about defending the target — it's about protecting your own network from being part of the problem.” NETSCOUT's ASERT team, which observes 40,000–50,000 DDoS attacks daily across 60% of the world's IPv4 space, provides continuous research and live mitigation guidance to customers worldwide. Dobbins emphasized that effective DDoS defense requires edge-to-edge visibility, sub-second detection, and suppression of both inbound and outbound traffic. “You can't secure what you can't see,” he added. “Operators need full visibility across their networks, with active mitigation built into daily operations.” Learn more about NETSCOUT's global threat research and DDoS defense solutions at netscout.com. Software Mind Telco Days 2025: On-demand online conference Engaging Customers, Harnessing Data

Jen Abel is GM of Enterprise at State Affairs and co-founded Jellyfish, a consultancy that helps founders learn zero-to-one enterprise sales. She's one of the smartest people I've ever met on learning enterprise sales, and in this follow-up to our first chat two years ago (covering the zero to $1 million ARR founder-led sales phase), we focus on the skills founders need to learn to go from $1M to $10M ARR.We discuss:1. Why the “mid-market” doesn't exist2. Why tier-one logos like Stripe and Tesla counterintuitively make the best early customers3. The dangers of pricing your product at $10K-$20K4. Why you need to vision-cast instead of problem-solve to win enterprise deals5. Why services are the fastest way to get your foot in the door with enterprises6. How to find and work with design partners7. When to hire your first salesperson and what profile to look for—Brought to you by:WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUsLovable—Build apps by simply chatting with AICoda—The all-in-one collaborative workspace—Where to find Jen Abel:• X: https://x.com/jjen_abel• LinkedIn: https://www.linkedin.com/in/earlystagesales• Website: https://www.jjellyfish.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Welcome back, Jen!(04:38) The myth of the mid-market(08:08) Targeting tier-one logos(10:50) Vision-casting vs. problem-selling(15:35) The importance of high ACVs(20:45)  Don't play the small business game with an enterprise company(25:09) Design partners: the double-edged sword(28:11) Finding the right company(36:55) Enterprise sales: the art of the deal(43:21) The problem with channel partnerships(44:41) Quick summary(50:24) Hiring the right enterprise salespeople(56:49) Structuring sales compensation(01:01:01) Building relationships in enterprise sales(01:02:07) The art of cold outreach(01:07:31) Outbound tooling and AI(01:14:08) Lightning round and final thoughts—Referenced:• The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH): https://www.lennysnewsletter.com/p/master-founder-led-sales-jen-abel• Mario meme: https://www.linkedin.com/pulse/missing-meme-led-me-woman-johann-van-tonder-im6df• Kathy Sierra: https://en.wikipedia.org/wiki/Kathy_Sierra• Cursor: https://cursor.com• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Justin Lawson on X: https://x.com/jjustin_lawson• Stripe: https://stripe.com• Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead): https://www.lennysnewsletter.com/p/building-product-at-stripe-jeff-weinstein• He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor on the future of careers, coding, agents, and more: https://www.lennysnewsletter.com/p/he-saved-openai-bret-taylor• OpenAI's CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, Twitter): https://www.lennysnewsletter.com/p/kevin-weil-open-ai• Anthropic's CPO on what comes next | Mike Krieger (co-founder of Instagram): https://www.lennysnewsletter.com/p/anthropics-cpo-heres-what-comes-next• Linear: https://linear.app• Linear's secret to building beloved B2B products | Nan Yu (Head of Product): https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu• Gemini: https://gemini.google.com• Microsoft Copilot: https://copilot.microsoft.com• How Palantir built the ultimate founder factory | Nabeel S. Qureshi (founder, writer, ex-Palantir): https://www.lennysnewsletter.com/p/inside-palantir-nabeel-qureshi• McKinsey & Company: https://www.mckinsey.com• Deloitte: https://www.deloitte.com• Accenture: https://www.accenture.com• Building a world-class sales org | Jason Lemkin (SaaStr): https://www.lennysnewsletter.com/p/building-a-world-class-sales-org• Peter Dedene on X: https://x.com/peterdedene• Hang Huang on X: https://x.com/HH_HangHuang• Hugo Alves on X: https://x.com/Ugo_alves• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennysnewsletter.com/p/a-step-by-step-guide-to-crafting• Clay: https://www.clay.com• Apollo: https://www.apollo.io• Jason Lemkin on X: https://x.com/jasonlk• Gavin Baker on X: https://x.com/GavinSBaker• Jason Cohen on X: https://x.com/asmartbear• Baywatch on Prime Video: https://www.primevideo.com/detail/Baywatch/0NU9YS8WWRNQO1NZD5DOQ3I8W6• Playground: https://www.tryplayground.com• ClassDojo: https://www.classdojo.com• Jason Lemkin's post about Replit: https://x.com/jasonlk/status/1946069562723897802—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

Outbound sales has changed — and so has Predictable Revenue.In this episode, we sit down with Collin Stewart, CEO of Predictable Revenue, and Adem Manderovic from Closed Circuit Selling, to unpack how outbound has evolved, what the market misunderstood, and what's working for 2026 and beyond.We explore how outbound is shifting from brute-force prospecting to a smarter, signal-led strategy. You'll hear the inside story behind Predictable Revenue, how SDR roles were originally designed, and why “market validation” is now the key measure of success.Tune in and learn: + Why Predictable Revenue was never just about meetings+ How to rebuild outbound around timing, trust, and signals+ The 4-Funnel System that helps sales and marketing stay alignedIf you want to future-proof your outbound strategy for 2026, this episode is a must-watch.-----------------------------------------------------

Outbound prospecting isn't dead, it's just different. TSHP welcomes Jason Bay, outbound sales coach, trainer, and SKO speaker for a conversation about how to outbound smarter. Uncover the math problem haunting sales teams—those dismally low cold call and conversion rates—and explore innovative ways to manage and improve them. Discover how sales reps can benefit from AI tools like ChatGPT for practical, real-world experience, even when live conversations are scarce. Mark and Jason shed light on crafting an effective sales rhythm, and how voicemails can double as marketing messages, guiding prospects to your emails, rather than just seeking callbacks.

KPIs on Marketing KPIs on Outbound Sales KPIs on Inbound Sales

From hockey stick growth to flat on your face, it hurts and Collin Stewart can tell you firsthand. He had one customer before he left his full-time job, the problem was he still had one customer 18 months later. In his first endeavor this entrepreneur built what he thought everyone needed and kept showing them and expecting them to say how great it was, but they didn't. “I was building my idea. I wasn't building what the customer's wanted.” The lesson, it's all about the customer, what they need and want. Rapid-Fire MentionsBook: Good Strategy, Bad Strategy by Richard RumellPodcast: Acquired FMAdvice to CEOs:  Lead with relationships and real value. Outbound still works, but only if your product-market fit is strong. If you're early-stage, skip the pitch and focus on helping first. Connect WithCollin Stewart: LinkedIn | WebsiteCollin's book: The Terrifying Art of Finding a CustomerAlice Heiman: LinkedIn | Website

Learn how to master the conversation economy and transform your outbound marketing strategy Look, I've been in this business long enough to recognize when something fundamental shifts, and the conversation economy we're experiencing right now is exactly that - a complete transformation of how we approach outbound marketing. Gone are the days of those old pitch-heavy tactics that used to work so well. In this episode, I sit down with my incredible teammate Jerson Mellizo to dive deep into why the traditional sales playbook has completely fallen apart and how authentic conversations have become the absolute key to outbound success. We get into the nitty-gritty of how buyer behavior has completely evolved - these prospects today are doing their homework like never before, and if you're still trying to pitch them in the first conversation, you're going to get shut down every single time. I've got to tell you, Jerson has been absolutely instrumental in transforming our outbound department over these past five years, and I mean that from the bottom of my heart. When we started working together, our outbound was in its infancy, and now it's become one of our top-producing lead generation channels - and that's largely because of his dedication and innovative thinking. This guy manages our entire outbound operation from the Philippines, and he's created these incredible profitable experiences for our business coaching clients who come to us wanting to grow faster, generate more predictable revenue, and finally get their businesses less dependent on them as founders. His track record speaks for itself - 72% email open rates, helping businesses generate $10K monthly through organic processes, and personally producing PHP 16,000,000 in gross sales. But here's what really gets me: at our recent workshop, 95% of the attendees were literally clapping for Jerson because of the relationship he'd built with them. That's the power of his conversation-first approach, and it's something every business owner needs to understand. KEY TAKEAWAYS: The traditional outbound playbook of rapport-building, goal identification, challenge discovery, and immediate pitching has stopped working because everyone recognizes the pattern. Modern buyers are significantly more discerning than five years ago, conducting extensive research and consuming hours of content before making purchasing decisions. The new outbound strategy focuses on starting authentic conversations rather than pushing immediate sales agendas with complete strangers. Successful outbound marketing now optimizes for content consumption rather than direct conversions, allowing prospects to build trust naturally. The progression from conversation to consumption to conversion can take up to 365 days, requiring patience and consistent value delivery. Every conversation should move prospects toward consuming more content, whether through reports, workshops, videos, or educational materials. Caring is a competitive advantage, and authentic conversations that prioritize serving others naturally lead to business opportunities. Outbound is a broad category with multiple strategies, so if one approach isn't working, it's the strategy that needs changing, not the entire outbound concept. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:  www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community  

Data first outbound that performs and protects. Joe Laskowski joins Christian to show how to build compliant outreach that still hits the number. They cover buyer and seller alignment, vendor proof of consent, DNC and STOP handling, AI in outreach, and launching tech quickly without creating risk. Guest: Joe Laskowski, CEO and Managing Partner, Saguaro Global Consulting Host: Christian Montes Subscribe for monthly episodes on contact center growth and compliance.

Ahead of Outbound Hotels expanding to Yosemite and Sedona next year, it has named CoralTree Hospitality as its exclusive operating partner. Matthew Mering, co-founder of Outbound Hotels and executive vice president of hospitality at Waterton, Outbound's parent company, joins the show to discuss the company's mission and growth trajectory.

Outbound is breaking — and most teams don't even realise it yet.In this episode, Scott Leese joins George Coudounaris and Adem Manderovic to unpack why the Predictable Revenue model is collapsing — and how to rebuild outbound around networks, trust, and real timing.We break down how the SDR→AE split eroded skills and alignment, how “meetings booked” became the wrong KPI, and what today's best sellers are doing differently: validating markets, leveraging relationships, and comping on actual revenue.Scott shares what he's seeing across 160 + companies and 12 unicorns, from collapsing cold-call pickup rates to the rebirth of in-person plays. We tie it back to CRO School's Closed Circuit Selling™ — a system that gets sales, marketing, and product working in sync again.Tune in and learn:+ Why outbound is breaking — and what replaces it+ How to comp on held meetings or revenue, not vanity KPIs+ How to validate and catalogue your market for smarter timing+ The new edge: AI + network + unscalable playsIf you're a small-team B2B marketer or sales leader sick of empty pipelines and spam tactics, this episode gives you the modern framework to fix it.-----------------------------------------------------

SummaryIn this conversation, Joe Sullivan, co-founder of Gorilla 76, discusses his journey in industrial marketing, the importance of deep expertise in B2B marketing for manufacturers, and the strategic decision to charge for initial consultations. He emphasizes the need for high-quality content in marketing, the evolving landscape of SEO, and the significance of measuring marketing results effectively. In this conversation, the speakers delve into various aspects of marketing strategies, focusing on the importance of understanding marketing metrics, the distinction between inbound and outbound marketing, and the significance of crafting effective outreach emails. They discuss the balance between achieving fast results and building sustainable marketing success, the necessity of aligning marketing and sales efforts, and the difficult decision of knowing when to let go of a client. The insights shared provide valuable guidance for businesses looking to enhance their marketing effectiveness and overall success.TakeawaysGorilla 76 specializes in industrial marketing for B2B manufacturers.Deep expertise is crucial for effective marketing strategies.Charging for initial consultations helps establish trust and commitment.Content marketing should prioritize quality over quantity.SEO is a long-term strategy that requires patience and consistency.Narrowing focus on specific keywords yields better results.Understanding the sales cycle is essential for measuring marketing success.Engaging with subject matter experts enhances content quality.Proactive content distribution is key to reaching target audiences.Marketing metrics should include both leading and trailing indicators. Understanding your marketing funnel is crucial for success.Inbound marketing is a long-term strategy that builds authority.Outbound marketing can yield quick results but requires careful targeting.Crafting personalized outreach emails increases engagement.Positioning your business effectively is essential for attracting the right clients.Aligning marketing and sales teams can drive better results.Utilizing the right tools helps analyze customer behavior effectively.It's important to assess the profitability of client relationships.Transparent communication with clients can lead to better outcomes.Providing solutions when parting ways with clients shows professionalism.Chapters00:00 Introduction to Joe Sullivan and Gorilla 7602:59 The Evolution of Gorilla 76 and Its Niche06:09 Understanding B2B Marketing for Manufacturers09:02 The Importance of Deep Expertise in Marketing12:03 Charging for Initial Consultations: A Strategic Move14:49 Content Marketing: Quality Over Quantity18:04 SEO Strategies and Keyword Implementation21:06 Measuring Marketing Results for Manufacturers26:49 Understanding Marketing Metrics and Funnel Analysis30:35 Inbound vs Outbound Marketing Strategies34:35 Crafting Effective Cold Outreach Emails37:50 Balancing Fast Results with Sustainable Marketing Success44:14 Aligning Marketing and Sales for Success48:03 Knowing When to Fire a ClientCredits:Hosted by Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

As global supply chains undergo transformation and investment patterns shift, China has taken on a dual role in the world economy — as both a magnet for foreign enterprises and an increasingly influential outbound investor, said experts and executives.专家与企业高管表示，在全球供应链深度调整、投资格局加速演变的背景下，中国在世界经济中扮演着双重角色——既是吸引外资企业的“磁石”，也是影响力持续提升的对外投资主体。This signals not only continuity in the country's opening-up policy, but also a deeper transformation — that China is no longer just a participant in global growth, but is becoming a co-architect of it, they said.他们指出，这不仅体现中国对外开放政策的连续性，更标志着深层次转型：中国已不再是全球经济增长的单纯参与者，正逐步成为全球经济发展的共同构建者。What draws foreign companies today is not the promise of low costs, but the chance to innovate, to test ideas in a vast and demanding market, and to use China as a springboard into global competition.如今吸引外资企业的，不再是低成本优势，而是创新机遇、在庞大且高要求市场中验证理念的可能，以及以中国为跳板参与全球竞争的广阔空间。"China remains the top target market for enterprises expanding their global trade layout, with 44 percent of global enterprises selecting China as their first choice for expansion," said David Liao, co-chief executive for Asia and the Middle East at HSBC.汇丰银行亚洲及中东联席首席执行官廖宜建表示：“中国仍是企业拓展全球贸易布局的首要目标市场，44%的全球企业将中国选为海外扩张的首选地。”Citing survey data, he added that 40 percent of global firms are either already increasing or planning to increase their manufacturing footprint in China over the next two years. "These findings highlight that China remains a hot spot for international investment and occupies a central position in the global trade landscape."他援引调研数据补充道，未来两年，40%的全球企业已在增加或计划增加在华制造业布局。“这些数据充分说明，中国仍是国际投资的热点地区，在全球贸易格局中占据核心地位。”That reality is reflected in the way executives describe the market. Many call it a touchstone for development.企业高管对中国市场的评价，也印证了这一现实——许多人将中国视为发展的“试金石”。ABB CEO Morten Wierod said China is the cornerstone of ABB's business, with Xiamen, Fujian province becoming its largest global manufacturing base and innovation center.ABB集团首席执行官史毕福称，中国是ABB业务发展的基石，其中福建省厦门市已成为ABB全球最大的制造基地与创新中心。The same pattern plays out in life sciences and healthcare. Anita Wei, vice-president of External Affairs at Danaher China, said her company's "Double Innovation Engine" strategy is built on deep localization.在生命科学与医疗健康领域，这一趋势同样显著。丹纳赫中国政府事务副总裁韦春艳表示，丹纳赫的“双创新引擎”战略根植于深度本土化。"We aim to achieve 80 percent of sales revenue from localized production and 80 percent of raw material sourcing from the Chinese market," she explained. "This allows our research and development teams to respond directly to clinical needs in China and then promote those solutions globally."“我们目标实现80%的销售收入来自本土化生产，80%的原材料采购源自中国市场，”她解释道，“这让我们的研发团队能够直接响应中国临床需求，并将这些解决方案推向全球市场。”Wei emphasized that the company's commitment is also about long-term trust. "China's continuous opening-up and improving business environment give us the confidence to keep investing. We are committed to building long-term, trusted partnerships that address global challenges together."韦春艳强调，企业的投入也源于对中国市场的长期信任。“中国持续扩大开放、不断优化营商环境，给了我们持续投资的信心。我们致力于构建长期互信的合作伙伴关系，共同应对全球挑战。”Other foreign companies have adopted similar strategies.其他外资企业也采取了类似策略。Zhao Bingdi, president of Panasonic China, described the shift by saying that China is not only a manufacturing center for Panasonic, but also an innovation hub, and that the Japanese firm is transitioning from "in China, for China" to "in China, for global" with the aim of leveraging the competitive edge honed in China for Southeast Asia and beyond.松下电器（中国）总裁赵炳弟这样描述战略转变：中国对松下而言，不仅是制造中心，更是创新枢纽。这家日本企业正从“在中国，为中国”向“在中国，为全球”转型，旨在将在中国市场打磨的竞争优势延伸至东南亚及更广泛地区。These strategies have been underpinned by policy.这些战略的落地，离不开政策的有力支撑。China has steadily opened doors wider, reducing national and free trade zone negative lists for foreign investment to 29 and 27 items, respectively. Restrictions on manufacturing investment have been removed, while pilot programs in cloud computing, biotechnology and wholly foreign-owned hospitals are underway. Procurement, IP protection, data flows and tax incentives are all being fine-tuned to create a more predictable business climate.中国持续扩大对外开放：全国和自由贸易试验区外资准入负面清单分别缩减至29项、27项；制造业领域外资限制全面取消；云计算、生物技术、外资独资医院等领域试点有序推进。与此同时，中国还在采购管理、知识产权保护、数据流动、税收优惠等方面不断优化，为市场营造更可预期的发展环境。If inbound investment illustrates how China strengthens multinationals, outbound investment shows how Chinese firms are reshaping international markets. In 2024, outward direct investment reached $192.2 billion, bringing cumulative stock above $3.14 trillion. For the 13th year in a row, China ranked among the world's top three investors, according to the 2024 statistical bulletin of outward foreign direct investment.如果说吸引外资体现了中国如何助力跨国企业发展壮大，那么对外投资则展现了中国企业如何重塑国际市场格局。《2024年中国对外直接投资统计公报》显示，2024年中国对外直接投资规模达1922亿美元，累计对外直接投资存量突破3.14万亿美元，连续13年位居全球对外投资前三行列。In total, by the end of 2024, 34,000 Chinese investors had established 52,000 overseas enterprises in 190 countries and regions, including 19,000 in Belt and Road Initiative partner countries.截至2024年底，中国3.4万家投资者在全球190个国家和地区设立了5.2万家境外企业，其中在“一带一路”合作伙伴国家设立企业1.9万家。Hungary illustrates China's new depth of global cooperation, particularly with countries participating in the BRI. From 2014 to 2024, Chinese enterprises invested close to $20 billion in Hungary, creating more than 30,000 local jobs in sectors such as automotive batteries and intelligent logistics. These projects have not only delivered advanced technologies, but also strengthened Hungary's position in Europe's industrial chain.匈牙利的案例，彰显了中国全球合作的新深度，尤其是与“一带一路”参与国的合作成果。2014年至2024年，中国企业在匈牙利投资近200亿美元，在汽车电池、智能物流等领域创造当地就业岗位超3万个。这些项目不仅带来了先进技术，更提升了匈牙利在欧洲产业链中的地位。In Egypt's TEDA Suez Economic and Trade Cooperation Zone, Chinese enterprises have built integrated clusters centered on high-end manufacturing and logistics — a "localized production+global sales" model that has spurred industrial upgrading and job creation, earning praise from the Egyptian government.在埃及泰达苏伊士经贸合作区，中国企业打造了以高端制造、物流为核心的产业综合体，形成“本土化生产+全球化销售”模式。这一模式推动当地产业升级、创造大量就业，得到埃及政府高度认可。The energy sector tells a similar story.能源领域亦呈现相似态势Wang Pengcheng, president of Hithium Energy Storage Technology Co, said, "The global energy storage market is experiencing rapid growth, and Hithium Energy is building a global full-chain capability from materials and product systems to system integration and full-station services, providing customized integrated solutions for global customers." The company's shipments have grown at a compound annual rate of 167 percent over the past three years, with demand rising fast in the United States, Europe, and the Middle East.海辰储能科技股份有限公司总裁王鹏程表示：“全球储能市场正迎来快速增长，海辰储能正构建从材料、产品系统到系统集成、全站服务的全球全链条能力，为全球客户提供定制化综合解决方案。”过去三年，该公司出货量复合年增长率达167%，在美国、欧洲、中东等地区的市场需求增长迅猛。Smooth two-way capital flows depend on a robust financial system that can provide not only funding, but also risk protection and efficiency for cross-border activities.双向资本的顺畅流动，离不开健全的金融体系支撑——它不仅能提供资金支持，更能为跨境经贸活动提供风险保障与效率提升服务。"Outbound investment always involves the movement of capital across borders, and financial institutions are now participating in more diverse ways," said Zhou Mi, a senior research fellow at the Chinese Academy of International Trade and Economic Cooperation.中国国际贸易促进委员会国际贸易经济合作研究院高级研究员周密指出：“对外投资必然涉及跨境资本流动，当前金融机构的参与方式正日趋多元。”Zhou outlined three avenues of support. "First, banks can provide direct financing — loans that help enterprises participate in overseas projects or place large orders. Second, risk-protection products such as investment insurance reduce uncertainty for firms abroad. Last, trade-related financing tools, like buyer's credit, can lower the costs of running international operations."周密进一步阐述了金融支持的三大路径：“首先，银行可提供直接融资支持，通过贷款助力企业参与海外项目或承接大额订单；其次，投资保险等风险保障产品能降低企业海外经营的不确定性；最后，买方信贷等贸易融资工具可减少企业开展国际业务的成本。”Zhou believes that services will only grow more localized and innovative. "Many Chinese and international banks are expanding their global presence, which allows them to provide on-the-ground services. At the same time, new tools — such as stablecoins and faster cross-border payment systems — are emerging to make capital flows more efficient," he said. "Of course, cross-market risks remain, and the key will be ensuring that financial capital and real-economy capital complement each other to drive innovation. That balance requires constant adjustments."在周密看来，金融服务的本土化与创新化水平将持续提升。“众多中资银行与国际银行正加速拓展全球布局，以便提供在地化服务。与此同时，稳定币、高效跨境支付系统等新型工具不断涌现，推动资本流动效率提升，”他表示，“当然，跨市场风险依然存在，关键在于确保金融资本与实体经济资本相互补充、共同驱动创新。这一平衡需要持续调整优化。”The trend was clear at this year's China International Fair for Investment and Trade last month, where banks introduced instant transaction platforms and insurers offered tailored risk products for projects in politically complex regions.上月举办的本届中国国际投资贸易洽谈会（简称“投洽会”）上，这一趋势体现得尤为明显：银行机构推出即时交易平台，保险机构则针对政治环境复杂地区的项目定制专属风险保障产品。Liao of HSBC added that the Panda Bond market has become a vital channel for foreign companies raising capital in China. "Since 2005, the Panda Bond market had recorded an accumulated issuance size of over 1 trillion yuan ($140 billion) as of July. The ready availability of domestic fundraising tools reduces financing costs and accelerates the expansion of the footprint of multinational companies in China," Liao said. "It also helps optimize their asset-liability structures and improve overall capital allocation efficiency."汇丰银行的廖宜建补充道，熊猫债市场已成为外资企业在华融资的重要渠道。“自2005年以来，截至今年7月，熊猫债市场累计发行规模已突破1万亿元人民币（约合1400亿美元）。便捷的在华融资工具不仅降低了融资成本，还助力跨国企业加速拓展在华业务布局，”廖宜建说，“这同时有助于企业优化资产负债结构，提升整体资金配置效率。”Finance is the bloodstream of two-way investment, but innovation is the heartbeat. Both inbound and outbound flows increasingly target high-tech fields, from artificial intelligence and robotics to green energy. That matches China's strategy of high-quality growth and the world's demand for greener, smarter solutions.金融是双向投资的“血脉”，而创新则是其“心跳”。无论是外资流入还是对外投资，均日益向人工智能、机器人、绿色能源等高科技领域集聚。这既契合中国高质量发展战略，也顺应了全球对更绿色、更智能解决方案的需求。That perspective is increasingly shared by foreign executives, who point to China's blend of policy support, market demand and industrial supply chains as a foundation for technological progress.越来越多外资企业高管认同这一观点，他们认为中国的政策支持、市场需求与产业供应链形成合力，为技术创新奠定了坚实基础。Events such as CIFIT showcase two-way investment results. More than 1,100 cooperation projects, with a combined value of 644 billion yuan, were signed at the fair this year.中国国际投资贸易洽谈会等平台，正是双向投资成果的重要展示窗口。本届投洽会共签约1100多个合作项目，总金额达6440亿元人民币。While China's dual role in global capital flows has already delivered results, challenges remain. Geopolitical frictions, divergent regulatory system, and rising protectionism all weigh on the investment outlook.尽管中国在全球资本流动中扮演的双重角色已成效初显，但挑战依然存在。地缘政治摩擦、监管体系差异、保护主义抬头等因素，均对投资前景构成压力。Even so, with its vast market, comprehensive supply chains, and growing financial and innovation ecosystems, China is well placed to deepen two-way cooperation.即便如此，凭借庞大的市场规模、完备的供应链体系，以及不断完善的金融与创新生态，中国具备深化双向合作的坚实基础，未来可期。cumulative/ˈkjuːmjələtɪv/adj.累积的；累计的honed/həʊnd/adj.经过磨练的；打磨robust/rəʊˈbʌst/adj.强健的；健全的；稳固的divergent/daɪˈvɜːdʒənt/adj.不同的；有分歧的；相异的

In this conversation, Tommy Mello interviews Peter Roth, a seasoned entrepreneur and expert in the call center industry. They discuss the challenges and strategies of cold calling, the importance of lead management, and the nuances of targeting the right audience in home services. Peter shares insights on building and managing call centers, the role of AI in sales, and the significance of personal branding in business. The discussion also touches on Peter's experiences in the solar and HVAC industries, as well as his journey in the cigar business. The conversation concludes with thoughts on the future of the call center industry and the importance of resilience in entrepreneurship.   00:00 Introduction to Cold Calling and Marketing Strategies 03:00 The Journey into the Call Center Industry 06:00 Understanding Lead Management and Follow-Up 09:01 Targeting the Right Audience for Home Services 11:55 The Importance of Speed to Lead 15:04 Outbound vs Inbound Marketing Strategies 18:03 The Role of AI in Cold Calling 20:56 Data-Driven Approaches to Lead Generation 23:51 Building Your Own Call Center 26:54 Managing Call Center Agents and Performance 30:07 Insights on the Solar and HVAC Industries 32:47 The Cigar Business and Lifestyle Entrepreneurship 36:03 The Impact of Personal Branding on Business 39:01 Future of the Call Center Industry 41:59 Final Thoughts and Key Takeaways

In this episode, Chip and Gini address a listener's question about the opportunities for growing an agency through outbound sales.

Outbound doesn't have to be a guessing game. With the right AI and data-enrichment tools, you can build lists that are precise, campaigns that are scalable, and pipelines that actually produce revenue.Learn how to use platforms to move from a blank slate to a high-performing outbound system. We covered the targeting signals that matter most, how to layer in data for richer insights, and the workflows that make campaigns repeatable and reliable.Expect a clear, tactical walkthrough of how to sharpen your targeting, enrich your lists, and measure the metrics that show whether your outbound motion is working, so you can avoid wasted outreach and double down on what drives results.You'll Learn:How to build a scalable outbound engine from scratch using AI and data-enrichment toolsThe exact signals and data layers that make outreach precise and relevantThe key metrics that show if targeting is working and how to refine campaigns for better resultsThe Speakers: Jed Mahrle and Kellen CasebeerIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfo

Most founders think ads are the only scalable way to grow. They aren't. Aiden shows how outbound, done right, can outperform paid social—no algorithms, no ad bans, no CPM spikes. The secret isn't “more hustle.” It's smarter tech: parallel dialing that filters bad data, avoids spam flags, and connects live calls 10x faster.We trace the fall of traditional cold calls (three live connections per hundred dials), the rise of AI limits under TCPA, and why Facebook ads have quietly become a treadmill of copy rewrites, rising costs, and bot clicks. Aiden's model flips the script—less burn, more control, and measurable consistency.Even more surprising: the next generation of inside sales agents aren't in Silicon Valley—they're Egyptian lawyers earning more cold-calling than in law. Global leverage meets old-school grit.This isn't nostalgia for boiler rooms. It's data-driven, tech-enabled human connection.TL;DR* “Cold calling is dead” is a myth—it just evolved with smarter tools.* Parallel dialers reach 700–800 numbers/hour with adaptive line control.* Real cost advantage: your time + dialer fee vs $10K ad testing cycles.* AI callers are banned under TCPA—human voice still wins trust.* Best ROI: trained inside sales agents + verified mobile data = predictable leads.* Bonus: outbound also builds partnerships, not just direct sales.Memorable lines“Cold calling isn't dead—it's just been automated, filtered, and reborn.”“You can't out-ad Facebook's algorithm, but you can out-call your competition.”“Consistency beats creativity when your pipeline depends on people.”“AI can't legally sell for you—but real humans still can.”GuestAiden Sowa — Founder & CEO of Zoto Dialer, building next-gen multi-dialing systems that balance pickup rate, compliance, and speed for sales teams worldwide.LinkedIn: https://www.linkedin.com/in/aidansowa/Website: https://www.zotodialer.co/Why this mattersScaling isn't about finding the next hack—it's about control.Cold calling 2.0 delivers what ads can't: consistent reach, predictable costs, and direct conversations that build trust faster than clicks. If inbound is chaos, outbound is the discipline that steadies growth.Call to ActionIf this conversation lit something up for you, don't just let it fade. Come join me inside the Second Life Leader community on Skool. That's where I share the frameworks, field reports, and real stories of reinvention that don't make it into the podcast. You'll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.https://secondlifeleader.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.com

Nick LeRoy, Enterprise SEO Consultant and author of *SEO For Lunch*, joins Ross Hudgens to debate a hot topic in SEO right now — the rise of “Best X” listicles and the emergence of what Nick calls **LLM PBNs**. They unpack the ethics, brand risk, and strategic value of publishing your own “best” lists to capture AI-era visibility and how tactics once considered gray hat are being re-examined in the age of ChatGPT and AI Overviews. If you've ever wondered whether to publish your own “Best X” article (or what happens when you do), this episode dives deep into the data, the risk, and the real takeaways for modern SEO strategy. **Plus:** brand perception vs. performance marketing, AI training data, the ethics of self-ranking, and why most “shortcuts” aren't worth it in 2025. Show Notes 0:08 – Why Nick wrote his post on LLM PBNs and “Best X” articles 1:00 – Defining the three types of listicles: self-hosted, third-party, and PBNs 3:23 – Why AI and search are blurring ethical lines for content manipulation 5:00 – The real risk: brand perception and user trust over rankings 8:01 – Do “Best X” articles actually drive qualified leads? 10:09 – Why these listicles still work tactically in B2B SEO 12:12 – How to do it right: objectivity, transparency, and editorial value 14:01 – The importance of segmenting by use case (“best for enterprise,” etc.) 16:15 – Outbound links, nofollow abuse, and why honesty still wins 17:36 – When to avoid listicles entirely (and why product quality matters most) 20:24 – LLM PBNs vs. traditional PBNs — and why they're not worth it 23:22 – Affiliate influence and how AI learns from “best of” lists 25:33 – Why bad products can't rank long term (no matter the tactics) 27:26 – Testing ethically: what Nick learned from black-hat experiments 30:48 – The SMB risk: how FOMO and “easy buttons” hurt small businesses 33:19 – Better investments for local brands than AI visibility schemes 35:20 – Why starting from scratch is tougher than ever in SEO 37:07 – The future of niche review sites like Zyppy and why they matter 38:30 – Final takeaway: research deeply and focus on long-term trust Show Links Nick LeRoy on LinkedIn: [https://www.linkedin.com/in/nickleroy/] SEO For Lunch Newsletter: [https://www.seoforlunch.com/] Nick's post on LLM PBNs: [https://www.seoforlunch.com/p/llm-pbns] Zyppy (by Cyrus Shepard): [https://zyppy.com/] Siege Media Enterprise SEO Consulting: [https://www.siegemedia.com/strategy/enterprise-seo-consultants] Siege Media Best Fintech Marketing Agencies: [https://www.siegemedia.com/strategy/best-fintech-marketing-agencies] Mentimeter Kahoot Alternatives Example: [https://www.mentimeter.com/blog/education/kahoot-alternatives] Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Cold Calling beginnt weit vor dem ersten Kontakt. Gero Decker zeigt, wie gezieltes Targeting, echtes Research und persönliches Messaging Kaltakquise vom reinen Zahlen-Spiel zur klugen Begegnung machen. Wer den Buying Cycle versteht und erkennt, ob Angst, Neugier oder echter Bedarf den Handlungsimpuls prägen, schafft Verbindungen, die über Standardprozesse hinausgehen. Eine Episode für alle, die Kaltakquise nicht als Routine, sondern als echtes Handwerk erleben. Du erfährst... …wie du erfolgreich Cold Calling vorbereitest und die richtigen Kontakte findest. …welche Strategien Gero Decker für effektives Targeting und Messaging nutzt. …wie du durch Multi-Touch-Kampagnen und kreative Ansprache deine Sales-Quote steigerst. __________________________ ||||| PERSONEN |||||

Épisode 1371 : Ces dernières années , ces dernières semaines, le dark social a pris de plus en plus d'ampleur, il a étendu ses bras tentaculaires jusqu'à absorber toute forme de vie dans vos commentaires in feed. Le chiffre à côté de la petite bulle de parole reste désespérément bas. Ce signe de mauvaise augure annonce t'il la fin des commentaires ou se sont ils déplacés vers d'autres horizons ? C'est quoi les Outbound engagements ?L'outbound engagement, ce sont les actions menées par des Community managers sur le terrain de jeu des créateurs ou d'autres marques, concrètement, en allant commenter directement sous leur contenus. La tendance est en forte hausse et devient une tactique structurée pour gagner visibilité, affinité et trafic qualifié, surtout sur TikTok et Instagram en 2025.Ça n'est pas juste une tendance isolée, Hoostuite y a même consacré un chapitre de ses dernières trends social media. A quoi ça sert ?Mais les marques les plus avisées commentent stratégiquement le contenu des créateurs, ce qui leur permet de cultiver leur communauté tout en faisant connaître leur marque à de nouveaux publics.Une trend Twitter sur le retour.Tiktok, le terrain de jeu parfait pour les engagements sortants« TikTok est la seule plateforme qui a instauré une culture du commentaire, où les commentaires commencent à faire partie intégrante du récit », a-t-elle déclaré. « C'est l'occasion de faire émerger un nouveau type de créateurs et de créatifs. »Une stratégie adoptée par de nombreuses marques :Aujourd'hui si vous faites défiler n'importe quelle publication de créateur sur Tiktok ou Instagram vous êtes quasiment sûr d'y trouver le commentaire d'une marqueSelon Hootsuite, 41% des entreprises a déjà testé ce format d'engagements proactifsL'engagement est multiplié par 1,6 quand le créateur répond sous le commentaire de la marque.On peut carrément mettre en place des stratégies Cadrer la cible: lister 50–100 créateurs affinitaires par vertical et hiérarchiser par mix portée/qualité des commentaires de leur communauté.L'engagement diminue considérablement si vous commentez une publication dans les 24h max après sa sortie.Concernant la longueur des commentaires, privilégiez la concision, mais pas trop . Les commentaires de 10 à 99 caractères génèrent le plus d'engagement ; tout commentaire supérieur ou inférieur, y compris les commentaires contenant uniquement des emojis, est voué à l'échec.Limites et risquesSélectivité des créateurs: avec la généralisation de la tactique, certains créateurs filtrent davantage les marques pour préserver authenticité et crédibilité perçues.Saturation/Spam: les réponses génériques, opportunistes ou promotionnelles sont mal perçues et peuvent être masquées, surtout sur X; l'authenticité et la valeur contextuelle sont cruciales.. . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

In this episode of the Digital Agency Growth Podcast, I'm joined by Brock Murray, co-founder of SEO Plus, a digital marketing agency he launched back in 2012 that has grown into a 50+ person team serving clients across North America and beyond.Brock shares the arc of his journey, from launching his first web hosting business at 14, to building SEO Plus with his partner Eddie, to scaling through multiple growth stages while navigating the challenges of delegation, client specialization, and leadership layers.If you're running an agency, this episode is a playbook on scaling without losing touch, adapting to seismic industry shifts like AI search, and building a growth engine that lasts.⏱️ Timestamps0:00 – Intro & Brock's early start in web hosting at age 141:00 – Founding SEO Plus in 2012 and partnering with Eddie2:00 – Growth stages: from the first hire to 10, 25, and 50 employees3:30 – The challenge of scaling culture and building management layers5:00 – Hybrid account management and the role of AMs in sales7:00 – Upsells, long-term relationships, and winning bigger accounts9:30 – Balancing farming existing clients vs. chasing new ones12:00 – Building a partner program: from 20 informal partners to 80+ active ones15:00 – Partnerships vs. web leads vs. outbound16:00 – Scaling from meetups to AI-focused community events18:00 – Outbound experiments: Apollo, coffee chats, and free AI brand audits20:00 – Structuring partnerships transparently and acquiring a partner's business23:00 – Fractional CMOs (VCMOs) as high-value partners24:00 – How Brock got out of the sales seat and what made it possible27:00 – Building trust and reach through events—local vs. national scale30:00 – Fewer clicks from Google, more searches on ChatGPT & Gemini32:00 – Launching Generative Engine Optimization and building AI tools internally34:00 – Why agencies can now afford to build internal products35:00 – The future of SEO: rebrand or double down?37:00 – Where to connect with Brock online

IDOT's Jon Schumacher shares news that Kennedy outbound lanes are reopening.

Text us about this show.On Christmas Eve 2024, Into The Music debuted on Outhouse Radio in Berlin, NH because Al Lockwood had a vision to support local musicians creating quality music and giving those songs airplay. Life for Al and his wife, Barb, is now going down a new path which has him departing from Outhouse Radio. This special show is a combination thank you card and love letter to Al for his generosity towards indie artists. On behalf of the Wisconsin music scene and the artists worldwide you've given support to, Al, we love you and wish you the best!All songs on this show are used with the permission of those who hold the rights to each."Love Always Wins" by Erin Krebs"The Fading Light" by Brad Bordini"Whenever" by The Tunes"This Ain't My Last Rodeo" by Loch Mhor"Red Ramblin' Rose" by Eric Hagen"Soul Again" by The TimothyPaul Band"Loyal (For The Clouds)" by Amelia Ford"Silver Tongue Sam" by The Swongos"Forever And A Day" by The Splitz"Embozi" by Ben Mulwana"Outbound" by Tyler Sj and the Ess-Jays"Just A Little Bit" by Johnny Cee"The Comapny I Keep" by The Tom Thiel Trio"A Song For Tim" by Project XSupport the showVisit Into The Music at https://intothemusicpodcast.com!Support the show: https://www.buymeacoffee.com/intothemusic E-mail us at intothemusic@newprojectx.com YouTube Facebook Instagram INTO THE MUSIC is a production of Project X Productions.Host/producer: Rob MarnochaVoiceovers: Brad BordiniRecording, engineering, and post production: Rob MarnochaOpening theme: "Aerostar" by Los Straitjackets* (℗2013 Yep Roc Records)Closing theme: "Close to Champaign" by Los Straitjackets* (℗1999 Yep Roc Records)*Used with permission of Eddie Angel of Los StraitjacketsThis podcast copyright ©2025 by Project X Productions. All rights reserve...

If your outbound is optimised for meetings, not conversations, you're burning cash and trust.We sit down with Joey Gilkey (CEO, Titan X) and Adem Manderovic (Closed Circuit Selling, CRO School) to rebuild B2B outbound so it actually drives revenue. We unpack why the SDR-AE factory failed, how to get 25% connect rates, and how to use first-party signals to guide timing, ads, and follow up.Joey shows why he pays SDRs to create completed conversations and rigorous disposition buckets. Adem explains cataloguing and channel validation so marketing stops guessing and starts planning around real timing. We dig into audience activation using opt-in texts and VSLs, and why “buyer intent” data isn't the shortcut you think it is.Tune in and learn:+ A practical B2B outbound strategy built on conversations and 6 disposition buckets+ Why the SDR-AE model and Predictable Revenue broke outbound (and what replaces it)+ Why pipeline coverage and meeting quotas mislead teams, and what to measure insteadThis is a must-watch if you're a B2B revenue leader. Stop chasing low-value meetings and start engineering high-value conversations that inform ads, timing, and deals.-----------------------------------------------------

In dieser Folge spreche ich Klartext: Outbound ist nicht tot, aber im Koma. 100 E-Mails, 3 Antworten? 50 Calls, 4 Gespräche mit „kein Interesse“? Willkommen im Jahr 2025.

Ronan McDonnell (Managing Director, CMO Mojo), who shares proven strategies on how to go from outbound to a 95% inbound marketing approach. Ronan explained how B2B companies can best leverage inbound strategies for reducing headcount in sales, improve the quality of leads, and attract potential investors.

Doug McHoney (PwC's International Tax Services Global Leader) is joined by Wade Sutton, a principal who leads the international tax team in PwC's Washington National Tax Services practice. Doug and Wade discuss OB-3's outbound impacts and the ripple effects across the system: CAMT interactions and credit ordering; Section 174 R&E expensing elections; Section 163(j) excluding CFC items and the financing/on-lending response; FDII's shift to FDDEI, a permanent 14% rate, and 2026 expense-apportionment relief; GILTI's rebrand to Net CFC tested income with a 14% effective rate and ‘directly allocable' expense questions; inventory-sourcing relief; repeal of the Section 898 one-month deferral; permanent CFC look-through; the Section 958(b)(4) fix; a new Section 951(a)(2)(B) framework; selected technical corrections; and why granular modeling matters now more than ever.  

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is your agency's strategy diversified enough to withstand sudden algorithm changes? Today's featured guest—an SEO veteran—learned this the hard way. While he focused on client work, his own website grew outdated. Then one Google update hit and overnight his agency lost 80% of its organic traffic, its main source of leads. The agency eventually recovered, but not without leaving him with a powerful lesson: always invest in the three pillars of growth. In this episode, he shares his chaotic first encounter with SEO, the biggest lessons from a long career in the industry, and the “superpower” that helps him better understand and adapt to algorithm shifts. Chris Raulf is the founder of Boulder SEO Marketing and Chris Raulf SEO & AI Consulting. With decades of experience in SEO, dating back to before Google was even called Google, Chris specializes in hyper-focused SEO and content marketing strategies. He's worked with clients from local startups to major national brands, helping them dominate organic search. Fun fact: Chris is dyslexic and considers it his SEO superpower. In this episode, we'll discuss: The big mistake that led him to a career in SEO. The day 80% of his organic traffic disappeared. Why he now invests in the three pillars of growth. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. From Big Mistake to a Full-Blown Career in SEO Chris has been in the SEO game since before most of us knew it was a thing. Back in 1995, while working in Switzerland for an American company, he watched the birth of the search engine era. The US branch of the company created something called a “website” and hardcoded German text as images on it. His first “SEO problem” was figuring out how search engines could read that German text. That curiosity grew into a passion, and eventually a full-blown career. Fast forward to today, Boulder SEO Marketing is a hyper-focused SEO agency specializing in content strategies that win. But even with all that experience, Chris learned the hard way that no one is safe from the wrath of a Google core update. The Day Organic Traffic Disappeared In 2021, business was booming. Leads were rolling in purely from organic search. Then, overnight, a Google core algorithm update wiped out about 80% of their organic traffic. Why did this happen? Outdated content. Their own site had gone stale while they focused on client work. For an agency that relied almost entirely on inbound search leads, it was like someone padlocked the front door. Chris could have panicked, but after the initial shock, he collected himself and treated this crisis as an opportunity. He gave himself one weekend to create a comeback plan. The result was a proprietary approach he calls Micro SEO Strategies—laser-targeted content plays designed to quickly recover rankings and leads. Two Pages That Saved the Agency Chris rebuilt their inbound engine with just two key pieces of content: A location page targeting “Denver SEO” that shot straight to #1 in local search and started generating leads almost immediately. An SEO packages guide that became a go-to national resource for that search term, pulling in high-quality leads from across the U.S. Within 3–4 weeks, the phones were ringing again. Inbound was back. And Chris walked away with a hard-earned reminder—never let your own marketing go stale. Don't Put All Your Eggs in Google's Basket If you're getting all your leads from one channel, you're on borrowed land. Whether it's Google, Facebook, or any single source, an algorithm tweak or platform change can crush your lead flow overnight. Jason's advice on this is to build three pillars: Inbound (like SEO and content) Outbound (targeted outreach and prospecting) Strategic partnerships (referrals, collabs, and networks) That way, if one pillar crumbles, your agency can survive. Turning Dyslexia into a Superpower Like anyone who's struggled with dyslexia (like Jason, for instance) Chris had a hard time in school. Nowadays, however, he no longer sees it as a weakness and instead credits it with his ability to “feel” the algorithm and see patterns others might miss. It's helped him build a thriving agency, one that makes most of its money from content. Both agreed, what once felt like a setback in school became an entrepreneurial advantage later in life. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

From IWWF contest days to being regarded as one of the most stylish riders in the sport, Sam De Haan has had quite the journey in wakeboarding. Getting started in the Netherlands, Sam started riding when parks didn't have many, if any, rails or features. Wearing a helmet, trying air pete 5's, J Star/Jobe, winching "rules", Outbound, what makes for good style, getting recognized in wakeboarding, The Renovation, and the best winter destinations. Hear all this and much more in Episode 96 of the Grab Matters Podcast with Sam De Haan!Follow Sam: https://www.instagram.com/samdehaan/Chapters:00:00 - 1:15 Intro2:00 Helmets?7:50 Catching up with Sam9:30 Early days14:10 Air Pete 517:00 Air tricks21:00 J star/Jobe31:40 Sam's IWWF days 35:50 Guest Question: Gino Wetzels47:20 The Netherlands scene51:00 Best spot to winch?55:00 The future of winching1:01:20 LF'n Wheel of Questions1:11:00 Guest Question: Liam Rundholz1:19:45 Outbound 1:37:10 Guest Question: Graeme Burress 1:44:40 Winching “Rules”1:51:00 Sponsors1:55:00 Setup2:06:20 Slingshot Silhouette Challenge2:08:30 Guest Question: Sanne Meijer2:19:40 Bangproof helmets2:22:00 The Renovation2:25:40 Thank you's Links:J Star: https://www.jobesports.com/nl/blog/jobe-jstar-signs-dutch-talented-wakeboard-youngster-sam-de-haan-379/Outbound: https://www.youtube.com/watch?v=GtAhLJT2xzc&t=36sThank you for the guest questions!Gino Wetzels: https://www.instagram.com/ginowetzels/Liam Rundholz: https://www.instagram.com/liamrundholz/Graeme Burress: https://www.instagram.com/graemeburress/Sanne Meijer: https://www.instagram.com/sanne_meijer/Shoot us a text!Patreon: https://www.patreon.com/GrabMattersPodcastWebsite: https://www.grabmatters.com/YouTube: https://www.youtube.com/@grabmatters/videosInstagram: https://www.instagram.com/grabmatters/TikTok: https://www.tiktok.com/@grabmatterspodcastFacebook: https://www.facebook.com/grabmatters

Activa tus 7 Días de Prueba en "Club Cállate y Vende"https://www.detonadoresdevalor.com/clubcyvEntrénate directamente conmigo en nuestras sesiones grupaleshttps://www.detonadoresdevalor.com/membresiaEn este episodio analizamos las estrategias inbound y outbound para concluir cual de las dos es mejor para hacer crecer tu negocio.LINKS MÁS RECIENTES:¿Te gustaría tener una sesión en vivo conmigo una vez al mes y trabajar en tus ventas? ¡Entra a Detonadores de Valor!https://www.detonadoresdevalor.com/membresia¿No tienes un CRM? Comienza GRATIShttps://aff.trypipedrive.com/3gqeu4o6mi2z Hosted on Acast. See acast.com/privacy for more information.