POPULARITY
Categories
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is your agency's strategy diversified enough to withstand sudden algorithm changes? Today's featured guest—an SEO veteran—learned this the hard way. While he focused on client work, his own website grew outdated. Then one Google update hit and overnight his agency lost 80% of its organic traffic, its main source of leads. The agency eventually recovered, but not without leaving him with a powerful lesson: always invest in the three pillars of growth. In this episode, he shares his chaotic first encounter with SEO, the biggest lessons from a long career in the industry, and the “superpower” that helps him better understand and adapt to algorithm shifts. Chris Raulf is the founder of Boulder SEO Marketing and Chris Raulf SEO & AI Consulting. With decades of experience in SEO, dating back to before Google was even called Google, Chris specializes in hyper-focused SEO and content marketing strategies. He's worked with clients from local startups to major national brands, helping them dominate organic search. Fun fact: Chris is dyslexic and considers it his SEO superpower. In this episode, we'll discuss: The big mistake that led him to a career in SEO. The day 80% of his organic traffic disappeared. Why he now invests in the three pillars of growth. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. From Big Mistake to a Full-Blown Career in SEO Chris has been in the SEO game since before most of us knew it was a thing. Back in 1995, while working in Switzerland for an American company, he watched the birth of the search engine era. The US branch of the company created something called a “website” and hardcoded German text as images on it. His first “SEO problem” was figuring out how search engines could read that German text. That curiosity grew into a passion, and eventually a full-blown career. Fast forward to today, Boulder SEO Marketing is a hyper-focused SEO agency specializing in content strategies that win. But even with all that experience, Chris learned the hard way that no one is safe from the wrath of a Google core update. The Day Organic Traffic Disappeared In 2021, business was booming. Leads were rolling in purely from organic search. Then, overnight, a Google core algorithm update wiped out about 80% of their organic traffic. Why did this happen? Outdated content. Their own site had gone stale while they focused on client work. For an agency that relied almost entirely on inbound search leads, it was like someone padlocked the front door. Chris could have panicked, but after the initial shock, he collected himself and treated this crisis as an opportunity. He gave himself one weekend to create a comeback plan. The result was a proprietary approach he calls Micro SEO Strategies—laser-targeted content plays designed to quickly recover rankings and leads. Two Pages That Saved the Agency Chris rebuilt their inbound engine with just two key pieces of content: A location page targeting “Denver SEO” that shot straight to #1 in local search and started generating leads almost immediately. An SEO packages guide that became a go-to national resource for that search term, pulling in high-quality leads from across the U.S. Within 3–4 weeks, the phones were ringing again. Inbound was back. And Chris walked away with a hard-earned reminder—never let your own marketing go stale. Don't Put All Your Eggs in Google's Basket If you're getting all your leads from one channel, you're on borrowed land. Whether it's Google, Facebook, or any single source, an algorithm tweak or platform change can crush your lead flow overnight. Jason's advice on this is to build three pillars: Inbound (like SEO and content) Outbound (targeted outreach and prospecting) Strategic partnerships (referrals, collabs, and networks) That way, if one pillar crumbles, your agency can survive. Turning Dyslexia into a Superpower Like anyone who's struggled with dyslexia (like Jason, for instance) Chris had a hard time in school. Nowadays, however, he no longer sees it as a weakness and instead credits it with his ability to “feel” the algorithm and see patterns others might miss. It's helped him build a thriving agency, one that makes most of its money from content. Both agreed, what once felt like a setback in school became an entrepreneurial advantage later in life. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Dernier épisode (pour l'instant) de notre mini série sur le parcours client ! Aujourd'hui, je m'arrête sur deux étapes pas toujours confortables : la proposition et la conversion. Comment tu présentes tes offres ? Et surtout : comment tu fais pour transformer un “intéressé·e” en “client·e” ? Je t'aide à analyser ce qui coince… et à affiner ton parcours. Et toi : – Tu sais ce qui freine tes prospects à ce moment-là ? – Est-ce que tu as relevé des objections qui reviennent régulièrement ? (Pour me répondre, envoie-moi un mp sur Linkedin
On continue notre mini série sur le parcours client ! Aujourd'hui, je m'arrête sur deux étapes cruciales : la prise de contact et la démonstration. Tu sais, ce moment où tu entames la discussion avec ton prospect… puis celui où tu lui montres que tu peux vraiment l'aider. Dans cette MM, je t'aide à clarifier ton approche et à choisir les bons leviers pour donner envie d'aller plus loin. Et toi : – Tu t'y prends comment pour démarrer la discussion ? – Tu montres quoi à tes prospects pour qu'ils aient des paillettes dans les yeux ? (Pour me répondre, envoie-moi un mp sur Linkedin
From IWWF contest days to being regarded as one of the most stylish riders in the sport, Sam De Haan has had quite the journey in wakeboarding. Getting started in the Netherlands, Sam started riding when parks didn't have many, if any, rails or features. Wearing a helmet, trying air pete 5's, J Star/Jobe, winching "rules", Outbound, what makes for good style, getting recognized in wakeboarding, The Renovation, and the best winter destinations. Hear all this and much more in Episode 96 of the Grab Matters Podcast with Sam De Haan!Follow Sam: https://www.instagram.com/samdehaan/Chapters:00:00 - 1:15 Intro2:00 Helmets?7:50 Catching up with Sam9:30 Early days14:10 Air Pete 517:00 Air tricks21:00 J star/Jobe31:40 Sam's IWWF days 35:50 Guest Question: Gino Wetzels47:20 The Netherlands scene51:00 Best spot to winch?55:00 The future of winching1:01:20 LF'n Wheel of Questions1:11:00 Guest Question: Liam Rundholz1:19:45 Outbound 1:37:10 Guest Question: Graeme Burress 1:44:40 Winching “Rules”1:51:00 Sponsors1:55:00 Setup2:06:20 Slingshot Silhouette Challenge2:08:30 Guest Question: Sanne Meijer2:19:40 Bangproof helmets2:22:00 The Renovation2:25:40 Thank you's Links:J Star: https://www.jobesports.com/nl/blog/jobe-jstar-signs-dutch-talented-wakeboard-youngster-sam-de-haan-379/Outbound: https://www.youtube.com/watch?v=GtAhLJT2xzc&t=36sThank you for the guest questions!Gino Wetzels: https://www.instagram.com/ginowetzels/Liam Rundholz: https://www.instagram.com/liamrundholz/Graeme Burress: https://www.instagram.com/graemeburress/Sanne Meijer: https://www.instagram.com/sanne_meijer/Shoot us a text!Patreon: https://www.patreon.com/GrabMattersPodcastWebsite: https://www.grabmatters.com/YouTube: https://www.youtube.com/@grabmatters/videosInstagram: https://www.instagram.com/grabmatters/TikTok: https://www.tiktok.com/@grabmatterspodcastFacebook: https://www.facebook.com/grabmatters
J'ai tapé “revers en retard badminton” dans Google. Et c'est là que tout a commencé. Par curiosité, j'ai cliqué sur une vidéo… et me suis retrouvée embarquée dans un parcours client super bien ficelé. Dans cette MM – la 2e d'une mini série consacrée au parcours client – je reviens sur les deux premières étapes : la qualification et l'approche. Tu verras : même un petit mot-clé bien choisi peut faire toute la différence. Et toi : – Est-ce que tu qualifies tes prospects ? – Comment tu fais pour “rentrer dans leur radar” ? (Pour me répondre, envoie-moi un mp sur Linkedin
La semaine dernière, j'ai été embarquée dans un parcours client bien ficelé… sans m'en rendre compte. Une recherche YouTube, une vidéo regardée à moitié, un clic sur un lien, une page consultée… et me voilà prête à booker un appel découverte ! Dans cette Minute Marine, je t'embarque dans cette expérience. J'en profite pour t'expliquer ce qu'est un parcours client ET pourquoi cela vaut le coup de bosser sur le tien! À noter: dans les prochaines Minutes Marine, je reviendrai sur chaque grande étape d'un parcours client “classique” de freelance. Dis-moi: comment tu t'y prends pour transformer un-e prospect en client-e? (Pour me répondre, envoie-moi un mp sur Linkedin
Thanks to our Partners, NAPA TRACS, and Today's Class This episode explores how today's top automotive shops are transforming their business by taking a proactive approach—reaching out to customers instead of waiting for the phone to ring. Watch Full Video Episode You'll hear strategies to overcome common service advisor objections, such as “cold calling feels pushy” or “I don't have time,” supported by Dan Taylor's compelling data showing that just 10 calls can generate 2 appointments. We'll break down the different types of high-impact calls, thank you calls, deferred work reminders, and even simple “we miss you” check-ins that strengthen relationships and keep customers engaged. Plus, learn why tailoring outreach—whether by call or text—based on each customer's preference ensures communication feels genuine, not generic. This conversation reveals why outbound calls aren't just a task, but a growth opportunity. In an increasingly digital world, it's the personal touch that builds trust, sets your shop apart, and keeps customers coming back. Don't wait for loyalty, create it. Frank Ruzicka, BG Automotive, Fort Collins, CO Kent von Schilling, Ferber's Tire and Auto, Richmond, VA Jesse Peltzer,
Activa tus 7 Días de Prueba en "Club Cállate y Vende"https://www.detonadoresdevalor.com/clubcyvEntrénate directamente conmigo en nuestras sesiones grupaleshttps://www.detonadoresdevalor.com/membresiaEn este episodio analizamos las estrategias inbound y outbound para concluir cual de las dos es mejor para hacer crecer tu negocio.LINKS MÁS RECIENTES:¿Te gustaría tener una sesión en vivo conmigo una vez al mes y trabajar en tus ventas? ¡Entra a Detonadores de Valor!https://www.detonadoresdevalor.com/membresia¿No tienes un CRM? Comienza GRATIShttps://aff.trypipedrive.com/3gqeu4o6mi2z Hosted on Acast. See acast.com/privacy for more information.
What's the secret behind B2B SaaS sales growth and how can outbound strategies be used to scale revenue efficiently? When it comes to growing a B2B SaaS company, not all sales leads are created equal. Inbound leads, those who find you through marketing efforts or referrals, already have some level of trust. They've seen your website, maybe read a blog post or two, and are at least familiar with your brand. Outbound leads, on the other hand, have no idea who you are. You're reaching out to them cold, and they're likely skeptical from the start. That's why trust becomes your most important asset in outbound sales. In this episode of the Grow Your B2B SaaS Podcast, brought to you by SaaStock, Joey Gilkey, CEO of Titan X, explains that outbound sales require a different mindset. You're not just selling a product; you're building a relationship from zero. In outbound, your first impression matters more than ever. That process starts with establishing credibility right away. Without trust, even the best SaaS product won't make it through the noise.As a valued listener of the Grow Your B2B SaaS podcast, we've got something special for you! As a valued participant, you have the exclusive opportunity to get a 30% discount on tickets to SaaStock Europe this October - the leading conference for AI & SaaS founders, investors, and leaders.Key Timecodes(0:00) – Introduction: Building Trust in Outbound vs. Inbound Sales(0:51) – Scaling Revenue in B2B SaaS: Proven Outbound Strategies(1:30) – Joey Gilkey's Irresistible Offer for Increasing Connect Rate(1:55) – Joey's Outbound Story: From Services Company to SaaS(3:00) – Launching TitanX: Zero to Five Million in 12 Months with Outbound(4:04) – The Compounding Effect of LinkedIn and Outbound Strategies(4:57) – Defining Outbound in the Modern B2B SaaS Context(5:53) – Common Challenges in Scaling Revenue for SaaS Companies(6:50) – The Four Fundamentals of Outbound: List, Message, Rep, Follow-up(8:21) – Importance of Targeting the Right Companies and Titles(9:44) – Structuring an Outbound Strategy for Success(10:42) – Accounts First, Then People: Tailoring Messaging to Personas(11:40) – Messaging That Resonates: Understanding Different Pain Points(12:35) – Evaluating Rep Performance and Funnel Math(13:24) – Follow-up Systems: The Buckets Framework(14:30) – Understanding the Six Buckets in Outbound Strategy(16:49) – Retargeting and Ads: Leveraging CRM Systems for Follow-up(17:34) – Choosing the Right Outbound Channels: Phone vs. LinkedIn(18:50) – Phone as the Tip of the Sphere: Conversational Advertising(20:10) – Scaling Outbound: The Advantage of High Connect Rates(21:07) – Combining Outbound and Inbound for Effective Nurturing(22:06) – Common Pitfalls in Outbound: Focusing Too Much on Meetings(23:13) – Surveying the Market: Understanding Buyer Readiness(24:57) – Phone Outbound as Advertising: Focusing on Conversations(25:14) – Handling Seasonality in Outbound: Deliverability vs. Receptivity(26:16) – High-Impact Tactic: Prioritizing Meaningful Conversations(27:41) – Apple's iOS Update: Impact on Outbound Phone Calls(29:05) – Future of Outbound: Predictions for the Next 2–3 Years(30:09) – Preparing for the Future: Self-Sourcing Pipeline & Sales Dev(32:50) – Advice for SaaS Founders: From $0 to $10K MRR(34:59) – Scaling from $100K to $10M ARR: Founder's Key Strategies(37:04) – Final Thoughts: Best Practices in Outbound & Revenue Growth(40:22) – Conclusion: Key Takeaways and Recap(42:34) – Contact Information and Closing Remarks
Beyond CRM Sales Tools: Diese Tools boosten deinen Vertrieb – mit Michael Larche (Dealfront) Zunächst die Frage: Wie wächst du jenseits des CRM? In dieser Folge spreche ich mit Michael Larche, VP Sales bei Dealfront. Wir zeigen, wie Beyond CRM Sales Tools dir mehr Pipeline, bessere Lead-Qualität und klare Priorisierung liefern. Dadurch gewinnst du Fokus – und zwar genau dort, wo Deals entstehen. Dealfront bündelt Firmendaten, Kontakte und Intent-Signale in einer Plattform. Außerdem identifiziert die Lösung anonyme Website-Besucher, sodass du Timing und Relevanz triffst. Da ein Großteil der Buyer Journey ohne Formular passiert, brauchst du Signale, die früh ansetzen. Folglich erreichst du die richtige Person zur richtigen Zeit. Im Stack steht Salesforce als CRM im Zentrum; zugleich verbinden wir Slack für Abstimmung und Outreach für Sequences. Wichtig ist hierbei die bidirektionale Synchronisierung, denn nur so bleiben Daten konsistent. Anschließend laufen Inbound-, Outbound- und Nurturing-Playbooks messbar über KPIs. Dadurch siehst du nicht nur Aktivität, sondern echten Fortschritt. Bei der Gesprächsintelligenz setzen wir bewusst auf ein schlankes Setup. Ein Recorder/Analyzer transkribiert Calls, mappt Erkenntnisse auf MEDDIC/MEDPIC und füllt Felder automatisch. Dadurch sparen Reps Zeit; gleichzeitig erhalten Leads wöchentliche Zusammenfassungen in Slack. Somit wird Coaching konkreter, Forecasting präziser und die Pipeline stabiler. Für Enterprise-Deals nutzen wir digitale Dealrooms, zum Beispiel über GetAccept. Dort liegen Security-Dokus, Tasks und Zusammenfassungen gebündelt. Dadurch behalten alle Stakeholder den Überblick; gleichzeitig werden Next Steps transparent. Angebote erstellen wir in Minuten mit PandaDoc – direkt aus Salesforce. Anschließend zeigt das Tracking, wer welche Passagen liest; deshalb werden Follow-ups punktgenau. Go-to-Market fährt zweigleisig: Einerseits product-led über Test-Accounts, andererseits sales-led über Discovery und Demo. Entscheidend ist „Speed-to-Lead“: Zuerst eine personalisierte Antwort, dann Call, LinkedIn-Connect und Terminvorschlag – alles über eine Cadence. Dadurch kombinierst du Effizienz und Relevanz; gleichzeitig vermeidest du generische Massenmails. Neben Tools brauchst du jedoch Prozesse. Jede Einführung bedeutet Change; deshalb sind Buy-in, Training und klare Verantwortlichkeiten Pflicht. Nicht nur Features zählen, sondern vor allem Business Impact. Wer Daten konsequent nutzt und Disziplin zeigt, skaliert Output mit demselben Team. Schließlich ist genau das der Kern von Beyond CRM Sales Tools: Technik plus Umsetzung. Mein Fazit: Starte mit klaren ICPs, definierten Sequences und sauberem Reporting. Ergänze anschließend Conversational Intelligence und Dealrooms. Dadurch entsteht ein System, das Leads priorisiert, Aktivitäten steuert und Ergebnisse sichtbar macht – Tag für Tag.
In this episode, Jason shares the levels of relevance in sales messaging and where you can use this to outbound and sell better. Check out the show notes, more free content, and get coaching at https://outboundsquad.com
Joe Killinger reveals how agents can build wealth through commercial deals, triple-net properties, and smart investing. Discover value-adding secrets and why listening might be your biggest moneymaker yet.See full article: https://www.unitedstatesrealestateinvestor.com/from-farm-roots-to-fortune-turning-chaos-into-commercial-gold-with-joe-killinger/(00:00) - Introduction to The REI Agent Podcast(00:24) - Mattias Recaps Camping, Parenting, and Erica's Trip(02:36) - Joe Killinger Joins the Show: From Nebraska to LA(06:21) - Creating a Real Estate Agent Investment Fund(09:02) - Removing Wealth Requirements for Investors(10:36) - The Power of Syndications and Bonus Depreciation(11:59) - Investing as the Ultimate Learning Tool(12:41) - Residential vs. Commercial: Who Should Choose What?(15:07) - Mindset and Strategy for Commercial Real Estate Success(17:07) - Opportunity for Younger Agents in Commercial(18:48) - Outbound and Inbound Lead Generation for Agents(20:32) - Tech, CRMs, and the Rise of AI in Commercial Real Estate(21:12) - Why Most Agents Fail: Poor Marketing and No Strategy(22:35) - Should Agents Specialize in the Asset They Want to Invest In?(26:44) - Managing Property Managers and Preventing Theft(28:42) - Foreclosures Are Not Flooding the Market Yet(29:38) - Joe's Shift to Triple Net Lease Properties(31:13) - Why Triple Net is the Most Passive and Liquid Investment(32:29) - Risks and Rewards of Triple Net Investing(36:26) - Vetting Tenants and Evaluating Market Strength(37:21) - Using Multifamily to Build Up to Triple Net Investing(38:13) - Mistakes from Overleveraging and Unchecked Growth(39:29) - Hidden Costs of Airbnb and Market Saturation Risks(40:48) - Adding Creative Value to Multifamily Properties(41:50) - Cap Rates and Increasing Value with Strategic Improvements(42:16) - Lessons from Joe's First Two Investment Properties(43:24) - Final Advice: Show Up, Listen, Keep Learning(45:20) - Joe's #1 Book Recommendation for Real Estate Agents(46:26) - Where to Follow and Learn More from Joe Killinger(47:27) - Outro: Subscribe and Visit REIAgent.comContact Joe Killingerhttps://www.joekillinger.co/https://youtube.com/@JoeKillinger--For more masterful content like this, visit https://reiagent.com
In this episode of the Transform Sales Podcast: Sales Software Review Series, Eddie Bello
Si estás cansado de prospectar y sentir que es como lanzar dardos con los ojos cerrados… este episodio te va a encantar.En este episodio de Vende Diferente Podcast, te cuento por qué combinar lo mejor del Inbound y el Outbound es la fórmula que está marcando el futuro de las ventas B2B, y cómo puedes empezar a aplicarla para agendar más reuniones con prospectos calificados sin desgastarte en el proceso. Veo a muchos vendedores B2B divididos en dos bandos: los que solo hacen Inbound y esperan a que el cliente les escriba… y los que solo hacen Outbound y viven en una maratón eterna de llamadas y mensajes fríos. El problema es que, por separado, cada uno tiene fallos: el Inbound puede ser lento, costoso y, muchas veces, atraer leads de baja calidad; el Outbound te da control, pero si no lo manejas bien, quemas contactos y pierdes confianza.La clave está en unirlos usando una estrategia que llamo Inbound-led Outbound: aprovechar el contenido y la reputación que generas con Inbound para abrir puertas y personalizar tus acercamientos Outbound, logrando así conversaciones de alto valor.En este episodio descubrirás que la prospección es el motor de tu pipeline y que, si no tienes un flujo constante de oportunidades, tu cierre se resiente. Aprenderás que Inbound y Outbound no son rivales, sino piezas que se potencian; que la confianza se construye con contenido relevante antes de lanzar tu pitch; y que no todas las reuniones valen la pena, por lo que la calidad siempre debe estar por encima de la cantidad. También hablaremos de por qué la paciencia y la consistencia son claves para construir tu marca personal y posicionarte como referente en tu mercado.
Sacculina - Episode 01 - Outbound Support the podcast by purchasing Sacculina Ebook available from Amazon Become a member for exclusive content Written by Paul E Cooley Text Copyright: ©2025 Paul E Cooley Audiobook Copyright: ©2025 Paul E Cooley Support the podcast and get access to published and unpublished books all voiced by the author! If you are suffering from depression or other mental disorders, please get help. http://www.bipolarsupport.org/ https://suicidepreventionlifeline.org/ Please visit Shadowpublications.com for more information about the author and this series. To stalk the author on social media: Email: paul@shadowpublications.com Mastodon: @paul_e_cooley@vyrse.social Newsletter: http://mailinglist.shadowpublications.com
Kia ora,Welcome to Friday's Economy Watch where we follow the economic events and trends that affect Aotearoa/New Zealand.I'm David Chaston and this is the international edition from Interest.co.nz.And today we lead with we are ending the week with Wall Street not finding much to like about future trade prospects, especially as policy shifts seem to be highly chaotic and involve personal retributions.US initial jobless claims rose last week to +195,000 when seasonal factors indicated it would fall. There are now just over 2 mln people claiming these benefits. This time last year there was just over 1.9 mln, a rise of +99,000.American consumer inflation expectations for the year ahead rose to 3.1% in July from 3% in June. This was held back only because of the widespread perception that petrol prices would fall. The median year-ahead expected change in food prices remained unchanged at 5.5%. Looking further ahead inflation expectations in fives rose to 2.9% from 2.6%.Meanwhile Q2 American labour productivity improved in data released today. It rose by 2.4% in the quarter following a revised -1.8% drop in the prior period. Analysts expected a +2% increase. Output increased by 3.7% (vs -0.6% in Q1) and hours worked increased by 1.3% (vs 1.2%).The US agricultural sector used to be a powerhouse export driver. But no more. Data released yesterday shows it has turned into a net importer, a trend that started in 2018 in the first Trump presidency. The first half of 2025 has now recorded its largest deficit on record, mainly on stuttering exports.Meanwhile, American consumer credit rose in June but only modestly. Total consumer credit rose by just +US$7.4 bln in the month, up from a +US$5.1 bln in May. These are minor changes and don't indicate any impending credit stress.Across the Atlantic in a tighter than expected vote, the Bank of England cut its policy rate by -25 bps to 4.0%. They have inflation running at 3.6% with a target of 2%. Five of the nine voting members voted for the cut, four wanted no-change. This was much closer than the 7:2 vote expected.In China, they are not only subsidising trade-in programs to help juice their domestic economy, now they are subsidising interest rates on personal loans. Consumer credit has not been traditionally popular in China, but young people are signing up much more freely. It is a sector that may grow to hold financial stability risks.Standard & Poor's have affirmed China's sovereign credit rating at A+ Stable. China's government gets a AAA rating from its own domestic ratings agencies, but Beijing was pleased anyway with the S&P result.Container freight rates fell -3% last week from the week before to be -58% lower than year-ago levels, although to be fair those were an unusual peak. Outbound from China was again the main weakness although outbound from the US is now showing up as a weakening trade too - and that starts with very low rates anyway. Bulk cargo rates were essentially unchanged over the past week and are now +18% higher than a year ago.The UST 10yr yield is now at 4.25%, up +3 bps from yesterday. The price of gold will start today at US$3,391/oz, up US$17 from yesterday.American oil prices have slipped back again, down another -US$1 to just on US$64/bbl with the international Brent price down at just over US$66.50/bbl.The Kiwi dollar is at 59.5 USc and up +10 bps from yesterday. Against the Aussie we are up +20 bps at 91.5 AUc. Against the euro we are up +10 bps at 51.1 euro cents. That all means our TWI-5 starts today at just on 67.3, up +20 bps.The bitcoin price started today at US$116,442 and up +0.8% from this time yesterday. Volatility over the past 24 hours has been modest at just under +/-1.1%.You can get more news affecting the economy in New Zealand from interest.co.nz.Kia ora. I'm David Chaston. And we will do this again on Monday.
It's week 31 of 2025. Welcome back to Warehouse and Operations as a Career, I'm Marty, and today we're diving […]
Sending cold emails without a real strategy? That's why they're not landing.Jed Mahrle and Patrick Spychalski show how to stop treating outbound like a to-do list and start thinking like a campaign strategist.Get a repeatable structure for building your own campaign brief, including the key questions every seller should ask before hitting send.You'll Learn:How to map campaigns with intent, not guessworkWhat messaging themes drive action across every touch4 steps for an outbound campaign that drives more repliesThe Speakers: Leslie Douglas, Jed Mahrle and Patrick SpychalskiIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube Channel
Jess Evans recently joined the Succession team so we had her come on and share her thoughts on the state of outbound sales, AI, and automation before she got too into the weeds with all the crazy stuff we work on internally.You'll be seeing a lot more content, tips, and episodes from Jess as well so be sure to follow her on LinkedIn.https://www.linkedin.com/in/jessica-h-evans/Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bioAbout SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?www.succession.bioAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA
Is California's population truly shrinking? U-Haul's latest data paints a clear picture: for the fifth year in a row, California ranks 50th in outbound moves, meaning more people are leaving the Golden State than any other!In this video, we dive deep into the numbers behind what some are calling "The Gavin Newsom Effect." We explore the top reasons Californians are packing their bags, from the state's sky-high cost of living and burdensome taxes to concerns about public schools and quality of life.Discover where Californians are heading – find out which states like South Carolina, Texas, North Carolina, and Florida are seeing a boom in new residents. We'll also break down the factors attracting people to these new destinations, including lower living costs and more job opportunities.If you're curious about the real story behind California's population trends and what's driving this mass exodus, you won't want to miss this!
Outbound isn't broken, it's just outdated.Felix Frank shared the exact playbooks top outbound teams are using to scale pipeline with lean teams.Learn how to build highly qualified, signal-based lead lists, write emails that actually convert (and hit the inbox), and run multi-channel outreach that gets replies.We also showed you how to tie it all together with automation workflows to save hours every week.You'll Learn:How to build qualified and signal-based lead listsHow to land high-converting emails in the inboxWays to run hyper-effective multi-channel outreachHow to automate your entire sales workflowThe Speakers: Jed Mahrle and Felix FrankIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong
Beijing and Washington are set to hold the third round of trade talks in Sweden, a positive development that analysts said will not only help the world's two largest economies steady their ties, but also inject much-needed certainty into the global economy.北京和华盛顿将于在瑞典举行第三轮贸易谈判,这一进展受到了分析人士的肯定。他们认为,此次谈判不仅有助于世界上最大的两个经济体稳固彼此关系,还将为全球经济注入急需的确定性。Vice-Premier He Lifeng will be in Sweden from Sunday to Tuesday to hold economic and trade talks with United States officials, as agreed upon by both sides, the Ministry of Commerce said on Wednesday.北京和华盛顿将于在瑞典举行第三轮贸易谈判,这一进展受到了分析人士的肯定。他们认为,此次谈判不仅有助于世界上最大的两个经济体稳固彼此关系,还将为全球经济注入急需的确定性。The two sides will fully leverage their economic and trade consultation mechanism and continue consultations on issues of mutual concern in the spirit of mutual respect, peaceful coexistence and win-win cooperation, the ministry added.该部门补充道:“双方将充分利用其经济与贸易磋商机制,并本着相互尊重、和平共处以及互利共赢的精神,继续就彼此关心的问题进行磋商。”Ahead of the ministry's announcement, China's top market regulator said on Tuesday that it has suspended a probe into DuPont China Holding Co — a subsidiary of the US firm DuPont — over the company's suspected violation of the nation's anti-monopoly law.在该部门宣布相关决定之前,中国最高市场监管部门于周二表示,已暂停对杜邦中国控股有限公司(美国杜邦公司的子公司)的调查。此次调查是因该公司涉嫌违反中国反垄断法而展开的。Since mid-May, top negotiators from Beijing and Washington have already engaged in two rounds of trade talks, in Geneva and London.自五月中旬以来,北京和华盛顿的高级谈判代表已在日内瓦和伦敦进行了两轮贸易谈判。The two countries agreed to a 90-day pause in their triple-digit tariffs. Additionally, Beijing has approved applications for the eligible export of rare earth elements to the US, while Washington has, in turn, slashed its restrictive measures against China.两国同意暂时暂停征收高达三位数的关税,为期90天。此外,北京已批准符合条件的稀土元素向美国的出口申请,而华盛顿方面也相应地降低了对中国的限制措施。Outbound shipments of rare earth magnets from China to the US surged to 353 metric tons in June, a 660 percent increase from the previous month's level, according to data released on Sunday by the General Administration of Customs.据海关总署周日发布的数据,6月份中国向美国出口的稀土磁体数量猛增至353吨,较上月增长了660%。Gao Lingyun, a researcher at the Chinese Academy of Social Sciences in Beijing, said: "The interests of China and the US are deeply intertwined. Both stand to gain from cooperation and lose from confrontation."中国社会科学院北京分院的研究员高凌云表示:“中美两国的利益紧密相连。双方都从合作中获益,而在对抗中则会受损。”It's in the best interests of both countries to enhance mutual understanding and manage their differences through equal dialogue, Gao said, adding that a sound and steady China-US relationship will also contribute to the recovery of the world economy.高表示,两国增进相互理解、通过平等对话来管控分歧,这符合两国的共同利益。他还指出,稳固且持续的中美关系也将有助于全球经济的复苏。trade talksn.贸易谈判/treɪd tɔːks/rare earth elementsn.稀土元素/reə(r) ɜːθ ˈelɪmənts/
Why 80% of Outbound Sales Fails, and how to Fix It? Outbound sales is one of the most powerful yet misunderstood channels for SaaS growth. Despite the growing popularity of automation tools and AI-driven messaging, most outbound efforts still fall flat. In this episode of the Grow Your B2B SaaS Podcast, Joran Hofman interviews Besnik Vrellaku, founder of SalesFlow.io, to dissect exactly why outbound often underperforms and more importantly, how founders can fix it. Whether you're a SaaS startup trying to land your first 50 customers or a scaling team looking to build a repeatable outbound engine, this conversation delivers practical, no-nonsense insights you can use immediately. Besnik shares what's broken in most outbound strategies, the mindset shift founders must adopt, the real economics behind outbound success, and how tools like AI and intent data are changing the game in 2025. If you've ever asked yourself “Does outbound still work?” this episode gives you the honest, data-backed answer.Key Timestamps(0:00) – Episode intro by Joran Hofman(0:52) – Guest intro: Besnik Vreljaku(1:32) – Icebreaker: "Worst cold outreach fail you've seen?"(3:11) – Does outbound still work? (Spoiler: Yes, but it's evolving)(4:25) – Why SaaS founders should care about outbound (esp. bootstrapped)(6:10) – Case study: Niche ICPs (e.g., affiliate program migration)(7:40) – #1 Mistake: Low AOV (< $5K) → Hard to scale(9:57) – Solution: Start with high-ACV customers(10:39) – ACV vs. AOV: What's the difference?(12:07) – Step 1: Choose the right tool (Security > shiny features)(14:13) – Step 2: Niche down ICPs + use social proof(14:38) – Step 3: Hyper-personalization (Custom variables > generic)(16:45) – Pro tip: Use AI (Claude, Warmly) for data enrichment(17:48) – Avoid fake personalization (e.g., fake logos)(20:04) – SalesFlow's benchmark: 35% reply rates(21:47) – Rejections: "No" is the start of the conversation(26:07) – Future trend: First-party data + AI prospecting(27:49) – Why LinkedIn > Email (email deliverability drop)(29:02) – $0–$10K MRR: Validate with outbound interviews or paid ads(30:48) – $10K–$10M ARR: Bet on people + brand momentum(32:12) – Expect compromises: AI competitors, pricing pressure(34:39) – Recap of key takeaways(36:19) – Connect with Besnik
Mit Marc Funk (FrontNow) Staffel #12 Folge #12 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** www.frontnow.com/ www.linkedin.com/in/marcfunk/ *** Marc Funk, Gründer von FrontNow, berichtet im neuesten Marketing From Zero To One Podcast über die Entwicklung seines KI-Startups, das virtuelle Kundenberater für große Handelskonzerne wie Audi oder Jumbo realisiert. Nach einem Pivot von einem Sortimentsoptimierungstool hin zur KI-gestützten Beratung stieß das Startup mit perfektem Timing kurz vor dem ChatGPT-Hype auf starke Nachfrage. Entscheidende Erfolgsfaktoren waren frühe Großkunden, ein skalierbarer Vertrieb, proprietäre Datenbanken und strikte Compliance. Marc berichtet offen über seine Gründungserfahrungen, frühe Netzwerke, AI-First-Mindset – und über seine Vergangenheit und Begegnungen mit Jan Marsalek. *** 01:04 – Einstieg & Vorstellung 01:33 – Was FrontNow macht: KI-Kundenberatung im E-Commerce 02:28 – Use Cases: Audi Irland, Jumbo (CH) 03:16 – Teamgröße, Geschäftsmodell, Kennzahlen 04:04 – Persönlicher Hintergrund, Studium, Netzwerk 07:26 – Einstieg ins Unternehmertum, Motivation, Persönlichkeitsstruktur 09:29 – Gründungsgeschichte mit Freunden, Ursprungsidee & Pivot 12:14 – Erstes Produkt: Sortimentsoptimierung & Herausforderungen 14:59 – Entscheidung zum Pivot: virtueller KI-Kundenberater 16:53 – Erster Kunde Jumbo & Erfolgsstory mit Coop-Gruppe 19:17 – Großkundenstrategie & Preisstruktur 21:53 – SAP-Partnerschaft & Vertriebsbeschleunigung 23:03 – Skalierung über mehrere Branchen & Länder 24:32 – Events & Konferenzen als Leadquelle (z. B. OMR) 26:54 – Masterclasses & Kunden-Co-Presenting 28:16 – Eventformate & Salesstrategie 29:47 – Outbound vs. Events: Was besser funktioniert 31:19 – Aufbau des Sales-Teams: Netzwerk, Lucky Shots 33:22 – Kultureller Fit & Hiring 34:09 – KI-Technologie bei FrontNow 37:58 – Datenschutz, GDPR & technisches Setup 40:00 – Wettbewerbsvorteil durch proprietäre Datenbank 42:04 – Tech-Team & AI-First Mindset 43:52 – Zukunft von E-Commerce & Rolle von Agents 45:50 – Infrastruktur & Daten als Kernprodukt 46:34 – Generative Engine Optimization & Google/Bing 46:54 – AI-First Mindset in der Unternehmenskultur 48:41 – Hiring & AI-Kompetenz bei Bewerbenden 49:54 – Inspirierende AI-Nutzung: Beispiel Parloa 51:25 – Produktivität durch MVPs & AI 52:15 – Frühere Gründung: Online-Supermarkt & Jan Marsalek 54:38 – Insolvenz durch eingefrorene Marsalek-Gelder 57:31 – Investitionsstrukturen & Rückblick auf Wirecard-Erfahrung 58:38 – Abschluss & Kontaktbereitschaft für Zuhörer:innen *** Die Zeitangaben können leicht abweichen.
This episode is the audio from our recent webinar on outbound with AI. Andy Mewborn from Distribute joined us to share how some of the most elite sales teams in the world (at Shopify, Gong, Zoom, and more) use AI to book meetings. Check out more free content and get coaching at https://outboundsquad.com.
Elevated Academy Radio is the official showcase of rising talent from Elevated Academy, hosted by Salvione. Each episode features exclusive guest mixes from up-and-coming artists making serious waves in electronic music. Whether they're topping Beatport charts, playing alongside industry heavyweights, or crafting the next big anthem, these artists are proving that Elevated Academy is the launchpad for the next generation of dance music talent. For this episode, we're handing the decks to Outbound—an artist who's been on a serious rise. Hailing from Oklahoma, he's been locked in since joining our Tech House program, finishing more music in three months than he had in the last two years. With two heavy releases under his belt and his latest track “This Beat” dropping on One Am Records, he's proving what happens when dedication meets the right guidance. Now stepping into our Masterclass to refine his signature sound, Outbound's only getting started—and he's bringing the heat to Elevated Academy Radio. Turn it up, lock it in—Elevated Academy Radio on Data Transmission. Here. We. Go. ⚡️Like the Show? Click the [Repost] ↻ button so more people can hear it!
Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Michael Walker (CEO of Rubicon Performance) discuss:- What sparked Michael's entrepreneurial spirit from such a young age?- Rubicon Performance: Deep Dive- AI-Driven Strategies that actually work- What verticals are really crushing it right now?- Pay Per Call Today vs. 10 Years from Now- Inbound Calls vs. Outbound Calls- Michael's Role as a Mentor @ Big Brothers Big Sisters of America Follow Us:OfferVault:WEBSITE: https://www.offervault.com/FACEBOOK: https://www.facebook.com/offervaultINSTAGRAM: https://www.instagram.com/offervaultmarketing/TWITTER: https://www.twitter.com/offervaultLINKEDIN: https://www.linkedin.com/company/offer-vault/Adam Young: RINGBA: https://www.ringba.comRINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/FACEBOOK: https://www.facebook.com/ringbaINSTAGRAM: https://www.instagram.com/adamyoung/TWITTER: https://www.twitter.com/arbitrageLINKEDIN: https://www.linkedin.com/in/capitalistHarrison Gevirtz:INSTAGRAM: https://www.instagram.com/affiliate/LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/Michael Walker:RUBICON PERFORMANCE: https://rubiconperform.com/INSTAGRAM: https://www.instagram.com/its_walker/LINKEDIN: https://www.linkedin.com/in/michaelwalker0/
In this episode, Elric Legloire discusses the six pillars of how salespeople leverage AI and the evolution of AI in outbound sales. Check out more free content and get coaching at https://outboundsquad.com.
What makes a customer trust you before they've even met you? In this episode, I read Chapter 16 of The Trust Premium and explore the final behavior in Part III of the book: transferrable trust. You'll learn how trust flows into and out of customer relationships through Reviews, References, Recommendations, and Reputation—the Four Rs. We'll talk about how to ethically build outbound trust, how prospective customers interpret it as inbound trust, and how to avoid common missteps that damage credibility. This is where trust gets passed—not just earned—and it's a critical part of how you grow your influence and your business.
We sat down with sales legend Leslie Venetz and CRO School co-founder Adem Manderovic to untangle why outbound is still stuck in 2011—and how modern SDRs and BDRs can fix it fast.Outbound targets have never been tougher, yet teams keep blasting buyers with the same tired sequences. In this no-fluff chat, we unpack a buyer-first framework that swaps brute-force tactics for trust-led outreach and market validation.Tune in and learn:+ The “earn the right” test Leslie uses before every email or call+ How to rebuild SDR metrics around market validations - fast+ Why AI tools like Clay help only when you start with real buyer insightThis episode is a must-watch if you're serious about building a profit-generating pipeline without burning trust (or your team).-----------------------------------------------------
How close are we to living in space, and what will it take to survive, both out there and here on Earth? Join us for an inspiring conversation with scientist and author Richard M. Anderson, as we explore the bold imagination, cutting-edge science, and urgent truths behind his two powerful books: The Evolution of Life: Big Bang to Space Colonies and Outbound: Islands in the Void. Tune in for a thought-provoking look at where we came from, where we're headed, and what it means for the future of humanity. Moments with Marianne airs in the Southern California area on KMET1490AM & 98.1 FM, an ABC Talk News Radio Affiliate! https://www.kmet1490am.comRichard M. Anderson is an alumnus of San Jose State University, with a master of arts degree in microbiology with an emphasis in molecular biology. Throughout his career The Evolution of Life: Big Bang to Space Colonies has been a dream of his that finally came to fruition. It is backed by years of research to supplement and verify its content. Richard's second book, Outbound: Islands in the Void is the first in a series of sci-fi fiction, the second of the series is due out soon, Outbound: Becoming Meta Mars. Richard and his wife live in the San Francisco Bay area, close to their three children and their families. https://richardandersonauthor.com Order The Evolution of Life on Amazon: https://a.co/d/7DSM4MR Order Outbound: Islands in the Void on Amazon: https://a.co/d/6hamrWfFor more show information visit: www.MariannePestana.com
Kate Long, VP of Marketing at Crunchbase, shares how her team is leading a bold transformation—from a product-led growth model to a sales-led, AI-powered strategy. In this conversation, Kate breaks down how Crunchbase is leveraging predictive signals to deliver meaningful value earlier in the buyer journey, before prospects even know they're in-market. Kate also opens up about leading teams through change, upskilling marketers to become “horizontal AI orchestrators,” and why aligning with sales isn't just smart—it's essential. You'll take away practical insights on how to adapt, stay human in a tech-heavy world and build sustainable "Big G Growth" in a rapidly evolving marketing landscape. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Kate Long: Kate Long is the Vice President of Marketing at Crunchbase. She is passionate about driving sustainable, long-term growth by deeply understanding the customer and optimizing the full marketing ecosystem. Her expertise spans performance marketing, partner expansion, brand transformation and product-led growth, all aimed at creating lasting impact. As a marketing innovator, strategist and operator, Kate has built brands, defined new categories and sparked product enthusiasm across high-growth B2B and B2C SaaS companies, as well as within the Fortune 500. She believes true success is rooted in people and is dedicated to mentoring the next generation of marketing talent. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council, and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever wonder what separates a $1M agency from a $30M agency? It's not just better SEO or more employees. It's how you run the business behind the scenes. We sat down with today's featured guest to dig into what's powered his insane growth from barely crossing seven figures back when we first met… to now staring down $35–$40 million in pure service revenue. He's sharing some great advice on the evolution of his role as CEO, his new-found love for podcasting, and all kinds of golden nuggets for agency currently in the “no man's land”. Chris Dreyer is the CEO of Rankings.io, a law firm marketing services agency that delivers exceptional results for attorneys without compromising on customer service. He'll discuss his agency's substantial growth from under a million to over $30 million in revenue, his reliance on data and key performance indicators (KPIs), the transformative role of AI in various aspects of his operations, the importance of in-person client meetings for building relationships, and much more. If you're still guessing your numbers or putting off tracking your team's time — you'll want to pay attention. In this episode, we'll discuss: The CEO's true job. Hidden agency growing pains. The key to client happiness. In-person hustle and outbound sales. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Why Data Became Like a Religion Back when Chris and I first locked ourselves in a tiny Atlanta room for a workshop, Rankings.io was barely peeking over the $1M mark. He was still deciding who to serve and how. Fast forward about 8-9 years to today, and he says there's no bigger reason for his success than his top-to-bottom data obsession. Most agency owners track just enough to feel busy: a few pipeline numbers, maybe close rates if they're fancy. But Chris tracks everything. He knows the lifetime value of a client paying $5K a month versus $10K a month. He knows exactly how each account manager's retention rate impacts revenue. He even scores sales reps like a fantasy football league. And it's not just vanity metrics. If an account manager is great at keeping clients but terrible at preserving the original retainer size, they fix it. If time tracking shows poor utilization? They fix it. It's relentless. The big unlock for him was getting a real CFO to build this machine — and shifting from QuickBooks to more robust systems like Sage. No more flying blind or hoping for the best. If you don't know your LTV, churn, win rates, and retention by the exact dollar, you're leaving growth up to luck. How AI Became His Secret Weapon (and Why You Should Care) Most agency owners dabble in AI: a blog here, a few prompts there. Chris has gone full cyborg. Every single month, his team uploads their entire reporting package into ChatGPT. They don't just glance at dashboards — they get an AI board of advisors that points out trends, flags issues, and even suggests campaigns based on sales funnel leaks. If they have clients applying but not booking, the AI says: launch a re-engagement sequence. If they're not sure why the expense spike looks off, the AI will cross-check it with your event calendar. Chris used to hate looking at financials — now AI does the heavy lifting. When it comes to AI agents, they're not doing as much and prefer to use AI assistants for content, link building, and optimization. He even has an AI board of advisers with different personalities. This isn't replacing people. It's leveling them up. It's like strapping a rocket to every role — so you can do more without burning out your team. If you're not leaning on AI for context and next steps, you're probably making slower (and worse) decisions than your competitors. The CEO's True Job: Gotta Catch ‘em All Now that he's running an agency pushing $40M in service revenue (not pass-through, real revenue) Chris defines his role as: “Playing people Pokemon. Gotta catch ‘em all. I get the clients, and my president keeps them.” He sets the vision, runs point on marketing and sales, hosts the podcast, and stays the face of Rankings.io. Meanwhile, his right-hand man, Stephen, owns retention and delivery. This split lets Chris hunt big opportunities without getting bogged down in fulfillment fires. It's the perfect example of how an owner's role must evolve. If you're still stuck in the weeds, wearing every hat, and calling that “leadership” — you're capping your agency's growth. The goal isn't to do everything. It's to build a team that does everything better than you ever could alone. And Chris's story is living proof. The Hidden Growing Pains Nobody Warns You About Ever heard of the dreaded “no man's land” for agencies? For Chris, it began after he crossed the $8M to $10M mark and things got painfully awkward fast. In this stage, you're forced to hire the roles that don't directly bring in revenue: HR, finance, middle managers. Suddenly, your once-scrappy margins start leaking everywhere. It feels counterintuitive, all these new salaries, and yet no extra billables. But here's the catch: this is the awkward but necessary step that'll set you up with the infrastructure to move from $10M to $15M, $20M or beyond. This is generally the zone where you feel like an imposter CEO — one foot in the hustle, one foot in the corporate world you swore you'd never build. The truth is, every growing agency owner faces this inflection point. And if you get it right, you build a structure that can handle scale. If you get it wrong, you risk staying stuck at the same revenue ceiling year after year. You Can't Turn It Off — And Maybe That's Okay Most founders agree they find it difficult to turn their business brain off, and honestly, they don't want to. Business is the hobby. While their kids are at soccer practice, their brain is rewriting the service agreement or tweaking a proposal. Sure, there's a cost. Vacations come with podcast episodes in the car. Weekends sometimes mean scanning P&L spreadsheets. But, as Jason and Chris admit: the key to staying sane isn't to “balance it perfectly” — it's to have the right partner who gets the obsession. Because when you're building a business that supports dozens, even hundreds of families, switching it off just isn't realistic. So you find the support system that lets you go all in and come home for dinner. Why Core Values Actually Matter Early on, you might roll your eyes at “company core values.” Chris admits he did and saw it as just a lot of fluff. But once you're managing 50, 100, or more people, vague values don't cut it — you need a shared language to protect the culture. His agency now runs on three non-negotiables: Excellence (do great work, always) Execution (don't just talk, get it done) Grit (stick with hard things for the long haul) While he used to rely on platitudes like “team player” — he sees now that the wrong person will be weeded out fast as long as the core values are clear. He also bails at the mention of “work-life balance” in an interview. Because for this team, the culture is built for people who like working hard. The Surprising Key to Client Happiness Think your killer case studies will keep clients happy forever? Think again. Client happiness is very subjective and your biggest churn risk isn't bad work — it's bad relationships. Sure, you can track Net Promoter Scores all day. But real retention comes from catching early warning signs, which Chris calls “saves”. A client going quiet, missing calls, or hinting they're not vibing with an account manager should be signs to take action, if you start tracking them, as he has. And here's the overlooked move more agencies need to revive: visit your clients in person. Everyone's got Zoom fatigue. Booking a flight and breaking bread goes a long way toward making you not just a vendor, but a trusted partner. How In-Person Hustle and Outbound Hunting Keep You on Top Even with all the fancy dashboards, AI copilots, and mega forecasting tools, Chris and his president still jump on planes to shake hands with clients. They even budget for it. When you're running a high-ticket service where each client can be worth $125,000 or more over their lifetime, dropping a couple grand to show up in person is a no-brainer. It's how you show you care more than the next guy who's sending templated emails and hiding behind Slack. Chris's take is simple: Want to stand out? Do what you say you're going to do. Show up. Make your clients look like heroes. When a big-name CEO flies out to see you — even if you didn't sell them the deal — you remember that. Big relationships should get the handshake treatment. Using AI for Confidence in an Agency Acquisition Chris didn't buy another agency until he was already pushing $30 million, while most owners pull that trigger way earlier to leapfrog plateaus. Why wait? According to Chris, he didn't have the confidence to do it. Until AI changed that. He used ChatGPT to run diligence questions, draft the LOI, check for financial holes, and sanity-check the entire earnout structure. Sure, he has a great CFO — but that AI second brain made the whole thing faster and way less intimidating. Now that he's got the first deal under his belt, he's hungry for more. That's how scale works: get clarity, take the shot, rinse and repeat. Pro tip: If you're scared to buy, partner, or hire, dump your numbers into AI. Ask it what it would worry about if it were buying you. It'll show you every skeleton in the closet — so you can fix them now. Why Outbound Sales is Your Insurance Policy Chris used to be very resistant to doing outbound but now it is saving him from the Google rollercoaster. Inbound is sexy when it works. But we all know it can be feast or famine. Algorithms change. Referrals dry up. And you're stuck hoping this month's pipeline looks like last month's. After getting tired of hoping, Chris built an outbound team that's now about 30 people deep. He's got BDRs making 50 high-quality calls a day, sending out handwritten notes with books, running multi-channel outreach, and gifting prospects to cut through the noise. Each practice area has its own sales enablement rep feeding lists, building sequences, and arming the closers with context. It's consistent and it means Rankings.io can hunt, not just fish. Big lesson: if you don't control at least three lead sources (inbound, outbound, and strategic partners), your agency's growth is on borrowed time. Don't put all your eggs in Google's basket. Outbound is insurance. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Dernier épisode (pour l'instant) de notre mini série sur le parcours client ! Aujourd'hui, je m'arrête sur deux étapes pas toujours confortables : la proposition et la conversion. Comment tu présentes tes offres ? Et surtout : comment tu fais pour transformer un “intéressé·e” en “client·e” ? Je t'aide à analyser ce qui coince… et à affiner ton parcours. Et toi : – Tu sais ce qui freine tes prospects à ce moment-là ? – Est-ce que tu as relevé des objections qui reviennent régulièrement ? (Pour me répondre, envoie-moi un mp sur Linkedin
In the latest episode of Founded & Funded, Madrona Partner Vivek Ramaswami sits down with Harley Sugarman, founder and CEO of Anagram, to unpack how one pivot, a flood of cold outreach, and relentless focus on behavior change transformed a niche tool into an enterprise platform serving companies like Disney and Pfizer. From landing enterprise logos off of nothing but wireframes, to outmaneuvering the 800-lb gorilla in a legacy industry — Harley's tactics are a masterclass for any founder trying to stand out in a crowded market. Transcript: https://www.madrona.com/how-anagram-landed-disney-with-cold-outbound-security-awareness-training Chapters: (00:00) Introduction (01:53) Harley Sugarman's Background and Journey (03:24) Founding Anagram (04:21) Initial Vision and Pivot (05:50) Challenges and Market Realities (06:54) Customer Feedback and New Direction (09:25) Executing a Startup Pivot (11:31) Cold Outreach Success (14:20) Security Awareness Training that works (18:52) Competing in a Crowded Market (24:48) Enterprise Sales Strategy (27:04) Fundraising Journey (28:54) Choosing the Right Investors (33:32) Advice for Founders (36:33) Future of Security Training
On continue notre mini série sur le parcours client ! Aujourd'hui, je m'arrête sur deux étapes cruciales : la prise de contact et la démonstration. Tu sais, ce moment où tu entames la discussion avec ton prospect… puis celui où tu lui montres que tu peux vraiment l'aider. Dans cette MM, je t'aide à clarifier ton approche et à choisir les bons leviers pour donner envie d'aller plus loin. Et toi : – Tu t'y prends comment pour démarrer la discussion ? – Tu montres quoi à tes prospects pour qu'ils aient des paillettes dans les yeux ? (Pour me répondre, envoie-moi un mp sur Linkedin
If your Instagram growth has stalled or you're creating content that no one's seeing, this episode is for you. In part two of our three-part growth series, I'm breaking down five underused Instagram strategies that are working right now in 2025 — including the truth about collabs, remix reels, outbound engagement, and how to use your platforms to boost IG followers (without sounding desperate). What You'll Learn:[01:52] Why collaboration is still one of the fastest ways to grow your audience[05:17] How to use Instagram's collab feature properly (and what Meta recommends)[09:34] How remixing reels got my studio account 14 M+ views[12:41] Going live with aligned creators to build relationships and visibility[15:26] Why outbound engagement still works (when you do it right)[18:09] The “invisible ask” most people forget — and how to do it with heart[21:20] How to boldly ask for visibility without sounding cringy[22:49] Behind the scenes of my Hot Reels program and private mentorship offersKey Takeaways:Instagram collabs aren't just cute, they're conversion tools. Learn how to use Instagram's collab feature strategically and why the account with the bigger following should host.Remix reels are still one of the most powerful visibility hacks. Use them to ride existing engagement, but add your own spin.Instagram Lives still work — especially when done with aligned brands. Local businesses? This is a missed opportunity you need to explore.Outbound engagement is free visibility. Leaving thoughtful comments in your niche can attract ideal followers (and create real relationships).You're probably forgetting the easiest CTA: ask for the follow. Your email list, Facebook audience, and other platforms can be powerful amplifiers, if you remember to ask.Links + Resources Mentioned:Replay: The Reel Remix Strategy Behind My 8.8M View Viral Video (Part 2)My Guest Episode on the Social Media Marketing Podcast: Instagram Content Strategy: Attracting Quality Leads and SalesHow I Manifested This Opportunity: What It Really Takes to Create Bold Visibility (and Attract High-Level Opportunities)Join the Hot Reels 12-Month IG Content Lab WaitlistApply for a Free Instagram Breakthrough SessionCONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Send us a textIn this episode we interview Shubham Saurabh, Senior Manager of Growth Marketing at Daxko.What you'll learn in this episode:Why leading with content earns more trust than pushing demosHow to write outbound emails that actually get readThe “give to get” approach and how it changes the buyer's journeyTactical ways to track engagement and intent using soft metricsHow to design outbound campaigns that align sales and marketingStrategies for following up based on real content interactionWhy short discovery calls outperform lengthy demos in early outreach
In this solo episode, Dan shares an evolved perspective on outbound strategies for boutique agency owners. Reflecting on lessons from the "Right Words to the Right People" workshop and client campaigns since, this episode offers a practical, human-centered approach to outbound that respects your time and builds real pipeline—without sacrificing trust or burning bridges.⏱️ Time-Stamped Breakdown00:00 – Why outbound often fails for boutique agencies02:20 – Why small wins in copy drive big results04:39 – The unique control and feedback loop outbound provides06:57 – Why most agency outbound tactics are broken from the jump09:21 – Enter the "trust recession" and how to sell like a human, not a marketer11:39 – How to define ideal client profiles (ICPs) the right way14:01 – The six key ingredients of effective outbound copy14:10 – Tribe-based kinship15:12 – Deep understanding and insider language16:21 – Show, don't tell authority cues18:38 – Timeliness and aligning with the calendar21:01 – Pattern interrupts that keep it horizontal, not hokey22:32 – De-risking the ask and giving people an easy yes23:20 – How to scale relevance without fake personalization25:43 – Outbound channels: why simpler may be smarter28:04 – Systems thinking: time blocking, trust, and the ops question30:21 – The real definition of “sales work” (hint: it's not just calls)32:43 – Supporting your new business person (or yourself) to succeed
Is outbound dead? Not exactly. But it is changing fast.In this episode, Raul and Toni break down why the old outbound playbook is failing, where it still works, and how AI is reshaping the SDR role. We get into why brute force cold calls and emails are hitting their limits, why connect rates keep dropping, and where smart teams are still seeing success.We also talk about the rise of “new world SDRs,” how AI tools are changing prospecting, and how to use spiffs to actually build skills, not just spike activity. If you lead a sales team or run outbound, this one's for you.Never miss a new episode! Join our newsletter at revenueformula.substack.com(00:00) - Introduction (02:09) - Problems with the old world SDR approach (12:31) - The role of SDRs in the age of AI (16:15) - What should SDRs do now? (25:26) - Using SPIFS to drive change (36:09) - Conclusion and final thoughts (37:25) - Up next: the real life of a CEO
In this episode of the Niche Pursuits podcast, Ryan Atkinson, founder of Spacebar Visuals, shares his journey of growing his video marketing agency into a six-figure business in just two years. He reveals how outbound outreach, a simple tech stack, and a strong focus on B2B software companies helped him land high-value clients and scale quickly. Ryan also explains into the strategies and tools behind his success, including cold email sequences, LinkedIn outreach, and more. If you're an entrepreneur or aspiring business owner, this is an episode you don't want to miss! ** Podcast Sponsor - Ezoic Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Building an outbound team in 2025 looks way different than it did in 2015. The old way relied on increasing SDR headcount to scale pipeline. Nowadays, it's about scaling rep productivity with AI, GTM Engineering, and tech. In this show, Jed Mahrle and Troy Barter shared how they scaled PandaDoc's outbound team to 1B valuation – they went over modern tactics and strategies from top of funnel prospecting to bottom of funnel closing.You'll Learn:How scale your pipeline without adding headcountUnique outbound closing methods to close more deals, fasterThe tools and techniques you need to do it efficientlyThe Speakers: Jed Mahrle and Troy BarterIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfoLooking to up your sales skills?Sales Training for YOU: Use code SELLBETTER to save $200 off your yearly membershipSales Training for your TEAM
Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Dots Oyebolu chats with Larry Kim, Founder and CEO of Customers.ai.Larry shares his groundbreaking approach to go-to-market strategies in the B2C space, challenging the dominance of ad-heavy models and introducing a scalable, intent-driven framework for outbound email marketing. From the evolution of PPC to hyper-personalized campaigns powered by AI, this conversation explores how marketers can rethink engagement, improve deliverability and expand their reach without sacrificing relevance or compliance.Key Takeaways:(02:11) Customers.ai identifies website visitors using AI for outbound marketing.(03:53) The future of marketing is hyper-personalized and AI-driven, with individualized video sales letters and content.(07:39) B2C companies are now facing ROI challenges in digital ads due to skyrocketing CPMs.(09:02) Intent-driven email marketing can provide higher quality leads for B2C businesses at a fraction of ad costs.(16:17) “Intent-driven outbounding” is a new category blending the best of inbound and outbound strategies.(18:41) Three strategic pillars are dynamic list generation, deliverability tools and email list hygiene.(33:18) AI-powered creative customization tailors messages to user behavior, identity and journey.(40:17) Customers.ai restores first-party data pipelines, overcoming modern browser and privacy restrictions.(46:11) CAN-SPAM monitors compliance in the US but strategic discomfort boosts innovation.Resources Mentioned:Larry Kimhttps://www.linkedin.com/in/larrykim/Customers.ai | LinkedInhttps://www.linkedin.com/company/customersai/Customers.ai | Websitehttps://customers.aiInsightful Links:https://customers.ai/bloghttps://userlist.com/blog/b2c-saas-email-marketing/https://www.business2community.com/brandviews/marketo/leverage-social-intent-data-email-marketing-01818638https://martech.org/4-qualities-of-an-intent-driven-marketing-automation-email-program/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Episode Overview: In this episode, John Kitchens together with Al Stasek and Jay Kinder tackle one of the most overlooked truths in real estate growth: sustainable momentum doesn't happen by accident — it's engineered. They break down the real levers that drive success — belief, environment, and systems — and show you how to harness them in a shifting real estate market. They unwrap why most agents stall out, how to identify the hidden “boat anchors” dragging you down, and why cutting them is the non-negotiable move if you want real growth. This is a deep dive into execution, mindset shifts, strategic planning, and how to leverage AI to not just survive but scale faster than ever. Whether you're trying to get unstuck or push from six to seven figures, this episode is loaded with real talk, powerful frameworks, and tactical advice that will challenge you to think — and act — bigger. Key Takeaways: Belief drives momentum: Without belief in your vision, everything else collapses. Your level of belief determines your level of action — if belief fades, momentum dies. Environment is a growth hack: Who you surround yourself with either fuels or fractures your belief system. Success leaves clues — proximity matters more than ever. Momentum is math: It's not luck. It's tracking the leading indicators — like quality conversations per day — and understanding what fuels your flywheel. Boat anchors must go: Identify the habits, people, and distractions weighing you down. Understand the true cost of inaction and commit to cutting what no longer serves you. Results > Education: People don't want another course; they want a problem solved. Whether selling homes or recruiting agents, the offer must deliver a clear, desired outcome. Strategic Planning every 90 days: Escape overwhelm and pivot faster by installing a 90-day strategic cycle. If you're stuck, your next breakthrough will come from clarity and prioritization, not hustle. AI is your leverage tool: Learn how Jay and the team use ChatGPT, Grok, and custom GPTs to automate communication, summarize meetings, and enhance follow-up without sacrificing personalization. Master marketing, not just cold calls: Outbound is dying. The best online marketers will outpace the best cold callers. Build inbound systems that attract and convert. Customer-focused, not competitor-obsessed: Stop worrying about the competition. Winning businesses obsess over solving customer problems — and that's where domination happens. Sustainability over short-term wins: Systems, processes, and retention-focused strategies ensure you're building something that lasts beyond today's market conditions. Resources Mentioned: Clarity Report — Get clear on the biggest constraints holding your business back. Honey Badger Award Nominations — Nominate a leader driving impact. JohnKitchens.Coach — Access coaching, masterminds, and resources to scale your business. "Belief drives everything. When belief dips, so does momentum." - Jay Kinder Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!
Mark Kosoglow reveals why most outbound fails before it even starts and how identifying the pain chain can radically improve your team's results.
#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don't ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound at fast-growing B2B companies and helping clients do the same.Danielle and the crew cover:The biggest reasons cold emails flop and what great ones do differentlyHow to use personalization, targeting, and timing to get replies (not unsubscribes)The right way to blend automation and human touch in your outbound strategyIt's an inside look at how marketers and founders approach outbound messaging, across strategy, execution, and scale.Timestamps(00:00) - — Intro and guest lineup (03:38) - — Why most cold emails fall flat (05:38) - — Common copy mistakes: too much “I,” not enough “you” (07:08) - — The automation vs. personalization debate (09:23) - — When *not* to send a cold email (11:38) - — What targeting gets wrong (and how to fix it) (13:38) - — Teardown #1: Robotics email with 0% replies (15:53) - — Subject line issues, tone, and CTA feedback (18:08) - — Teardown #2: CRM campaign with profanity (19:53) - — Why this email screams “marketing,” not “outbound” (23:19) - — Teardown #3: Direct debit email repurposed from a nurture (25:49) - — Why HTML-heavy emails kill deliverability (27:34) - — Teardown #4: Founder-led cold email from Breakout (29:49) - — What worked: relevance, format, and intent (32:19) - — Teardown #5: Cybersecurity email to bank execs (34:19) - — Final takeaways on relevance, timing, and strategy Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
POTUS: OUTBOUND FOR RIYADH, DUBAI, DOHA. MALCOLM HOENLEIN @CONF_OF_PRES @MHOENLEIN1@THADMCCOTTER @THEAMGREATNESS 1909
Your football calls with Robbie Savage and Chris Sutton. Phone 08085 909693 free from mobiles and landlines. Text 85058 at your standard message rate.
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Reggie Marable is the Head of Global Sales at Sierra, a conversational AI platform for businesses. Sierra enables companies like ADT, Sonos, SiriusXM, and WeightWatchers to build AI agents that transform customer experiences. The company has rapidly become a hypergrowth leader in Silicon Valley, recently securing a funding round that values it at $4.5 billion. Before joining Sierra, Reggie was the Head of Sales in North America at Slack and the Area Vice President of Enterprise Sales at Salesforce. In Today's Episode We Discuss: 02:50 “What I Learned from Failing Early as a CRO” 06:06 The Most Effective Sales Strategy and the BS Sales Methodology 06:55 How to Build Sales Processes from Scratch 12:28 When and How to do Verticalised Sales Teams 14:15 How to Become World Class as Sales Prospecting and Outbound 17:21 How to Use Proof of Concepts to Win Enterprise Deals 22:04 Enterprise vs. Self-Serve: Both or One and How 30:09 Building a Sales Team from Scratch 37:39 Structuring the Hiring Process 41:14 How Founders F*** Up Hiring in Sales 46:25 Handling Salary and Title Expectations 51:36 How to Run Effective Deal Cycles 57:06:07 How to do Onboarding for New Sales Hires 59:07:48 How to do Post Mortems in Sales Processes 01:04:24 Negotiating Enterprise Deals 01:08:04 Quick Fire Round: Sales Tactics and Strategies