Podcasts about Outbound

SummaryIn this conversation, Joe Sullivan, co-founder of Gorilla 76, discusses his journey in industrial marketing, the importance of deep expertise in B2B marketing for manufacturers, and the strategic decision to charge for initial consultations. He emphasizes the need for high-quality content in marketing, the evolving landscape of SEO, and the significance of measuring marketing results effectively. In this conversation, the speakers delve into various aspects of marketing strategies, focusing on the importance of understanding marketing metrics, the distinction between inbound and outbound marketing, and the significance of crafting effective outreach emails. They discuss the balance between achieving fast results and building sustainable marketing success, the necessity of aligning marketing and sales efforts, and the difficult decision of knowing when to let go of a client. The insights shared provide valuable guidance for businesses looking to enhance their marketing effectiveness and overall success.TakeawaysGorilla 76 specializes in industrial marketing for B2B manufacturers.Deep expertise is crucial for effective marketing strategies.Charging for initial consultations helps establish trust and commitment.Content marketing should prioritize quality over quantity.SEO is a long-term strategy that requires patience and consistency.Narrowing focus on specific keywords yields better results.Understanding the sales cycle is essential for measuring marketing success.Engaging with subject matter experts enhances content quality.Proactive content distribution is key to reaching target audiences.Marketing metrics should include both leading and trailing indicators. Understanding your marketing funnel is crucial for success.Inbound marketing is a long-term strategy that builds authority.Outbound marketing can yield quick results but requires careful targeting.Crafting personalized outreach emails increases engagement.Positioning your business effectively is essential for attracting the right clients.Aligning marketing and sales teams can drive better results.Utilizing the right tools helps analyze customer behavior effectively.It's important to assess the profitability of client relationships.Transparent communication with clients can lead to better outcomes.Providing solutions when parting ways with clients shows professionalism.Chapters00:00 Introduction to Joe Sullivan and Gorilla 7602:59 The Evolution of Gorilla 76 and Its Niche06:09 Understanding B2B Marketing for Manufacturers09:02 The Importance of Deep Expertise in Marketing12:03 Charging for Initial Consultations: A Strategic Move14:49 Content Marketing: Quality Over Quantity18:04 SEO Strategies and Keyword Implementation21:06 Measuring Marketing Results for Manufacturers26:49 Understanding Marketing Metrics and Funnel Analysis30:35 Inbound vs Outbound Marketing Strategies34:35 Crafting Effective Cold Outreach Emails37:50 Balancing Fast Results with Sustainable Marketing Success44:14 Aligning Marketing and Sales for Success48:03 Knowing When to Fire a ClientCredits:Hosted by Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

In this conversation, Tommy Mello interviews Peter Roth, a seasoned entrepreneur and expert in the call center industry. They discuss the challenges and strategies of cold calling, the importance of lead management, and the nuances of targeting the right audience in home services. Peter shares insights on building and managing call centers, the role of AI in sales, and the significance of personal branding in business. The discussion also touches on Peter's experiences in the solar and HVAC industries, as well as his journey in the cigar business. The conversation concludes with thoughts on the future of the call center industry and the importance of resilience in entrepreneurship.   00:00 Introduction to Cold Calling and Marketing Strategies 03:00 The Journey into the Call Center Industry 06:00 Understanding Lead Management and Follow-Up 09:01 Targeting the Right Audience for Home Services 11:55 The Importance of Speed to Lead 15:04 Outbound vs Inbound Marketing Strategies 18:03 The Role of AI in Cold Calling 20:56 Data-Driven Approaches to Lead Generation 23:51 Building Your Own Call Center 26:54 Managing Call Center Agents and Performance 30:07 Insights on the Solar and HVAC Industries 32:47 The Cigar Business and Lifestyle Entrepreneurship 36:03 The Impact of Personal Branding on Business 39:01 Future of the Call Center Industry 41:59 Final Thoughts and Key Takeaways

In this episode, Chip and Gini address a listener's question about the opportunities for growing an agency through outbound sales.

Most founders think ads are the only scalable way to grow. They aren't. Aiden shows how outbound, done right, can outperform paid social—no algorithms, no ad bans, no CPM spikes. The secret isn't “more hustle.” It's smarter tech: parallel dialing that filters bad data, avoids spam flags, and connects live calls 10x faster.We trace the fall of traditional cold calls (three live connections per hundred dials), the rise of AI limits under TCPA, and why Facebook ads have quietly become a treadmill of copy rewrites, rising costs, and bot clicks. Aiden's model flips the script—less burn, more control, and measurable consistency.Even more surprising: the next generation of inside sales agents aren't in Silicon Valley—they're Egyptian lawyers earning more cold-calling than in law. Global leverage meets old-school grit.This isn't nostalgia for boiler rooms. It's data-driven, tech-enabled human connection.TL;DR* “Cold calling is dead” is a myth—it just evolved with smarter tools.* Parallel dialers reach 700–800 numbers/hour with adaptive line control.* Real cost advantage: your time + dialer fee vs $10K ad testing cycles.* AI callers are banned under TCPA—human voice still wins trust.* Best ROI: trained inside sales agents + verified mobile data = predictable leads.* Bonus: outbound also builds partnerships, not just direct sales.Memorable lines“Cold calling isn't dead—it's just been automated, filtered, and reborn.”“You can't out-ad Facebook's algorithm, but you can out-call your competition.”“Consistency beats creativity when your pipeline depends on people.”“AI can't legally sell for you—but real humans still can.”GuestAiden Sowa — Founder & CEO of Zoto Dialer, building next-gen multi-dialing systems that balance pickup rate, compliance, and speed for sales teams worldwide.LinkedIn: https://www.linkedin.com/in/aidansowa/Website: https://www.zotodialer.co/Why this mattersScaling isn't about finding the next hack—it's about control.Cold calling 2.0 delivers what ads can't: consistent reach, predictable costs, and direct conversations that build trust faster than clicks. If inbound is chaos, outbound is the discipline that steadies growth.Call to ActionIf this conversation lit something up for you, don't just let it fade. Come join me inside the Second Life Leader community on Skool. That's where I share the frameworks, field reports, and real stories of reinvention that don't make it into the podcast. You'll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.https://secondlifeleader.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.com

Nick LeRoy, Enterprise SEO Consultant and author of *SEO For Lunch*, joins Ross Hudgens to debate a hot topic in SEO right now — the rise of “Best X” listicles and the emergence of what Nick calls **LLM PBNs**. They unpack the ethics, brand risk, and strategic value of publishing your own “best” lists to capture AI-era visibility and how tactics once considered gray hat are being re-examined in the age of ChatGPT and AI Overviews. If you've ever wondered whether to publish your own “Best X” article (or what happens when you do), this episode dives deep into the data, the risk, and the real takeaways for modern SEO strategy. **Plus:** brand perception vs. performance marketing, AI training data, the ethics of self-ranking, and why most “shortcuts” aren't worth it in 2025. Show Notes 0:08 – Why Nick wrote his post on LLM PBNs and “Best X” articles 1:00 – Defining the three types of listicles: self-hosted, third-party, and PBNs 3:23 – Why AI and search are blurring ethical lines for content manipulation 5:00 – The real risk: brand perception and user trust over rankings 8:01 – Do “Best X” articles actually drive qualified leads? 10:09 – Why these listicles still work tactically in B2B SEO 12:12 – How to do it right: objectivity, transparency, and editorial value 14:01 – The importance of segmenting by use case (“best for enterprise,” etc.) 16:15 – Outbound links, nofollow abuse, and why honesty still wins 17:36 – When to avoid listicles entirely (and why product quality matters most) 20:24 – LLM PBNs vs. traditional PBNs — and why they're not worth it 23:22 – Affiliate influence and how AI learns from “best of” lists 25:33 – Why bad products can't rank long term (no matter the tactics) 27:26 – Testing ethically: what Nick learned from black-hat experiments 30:48 – The SMB risk: how FOMO and “easy buttons” hurt small businesses 33:19 – Better investments for local brands than AI visibility schemes 35:20 – Why starting from scratch is tougher than ever in SEO 37:07 – The future of niche review sites like Zyppy and why they matter 38:30 – Final takeaway: research deeply and focus on long-term trust Show Links Nick LeRoy on LinkedIn: [https://www.linkedin.com/in/nickleroy/] SEO For Lunch Newsletter: [https://www.seoforlunch.com/] Nick's post on LLM PBNs: [https://www.seoforlunch.com/p/llm-pbns] Zyppy (by Cyrus Shepard): [https://zyppy.com/] Siege Media Enterprise SEO Consulting: [https://www.siegemedia.com/strategy/enterprise-seo-consultants] Siege Media Best Fintech Marketing Agencies: [https://www.siegemedia.com/strategy/best-fintech-marketing-agencies] Mentimeter Kahoot Alternatives Example: [https://www.mentimeter.com/blog/education/kahoot-alternatives] Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Cold Calling beginnt weit vor dem ersten Kontakt. Gero Decker zeigt, wie gezieltes Targeting, echtes Research und persönliches Messaging Kaltakquise vom reinen Zahlen-Spiel zur klugen Begegnung machen. Wer den Buying Cycle versteht und erkennt, ob Angst, Neugier oder echter Bedarf den Handlungsimpuls prägen, schafft Verbindungen, die über Standardprozesse hinausgehen. Eine Episode für alle, die Kaltakquise nicht als Routine, sondern als echtes Handwerk erleben. Du erfährst... …wie du erfolgreich Cold Calling vorbereitest und die richtigen Kontakte findest. …welche Strategien Gero Decker für effektives Targeting und Messaging nutzt. …wie du durch Multi-Touch-Kampagnen und kreative Ansprache deine Sales-Quote steigerst. __________________________ ||||| PERSONEN |||||

Épisode 1371 : Ces dernières années , ces dernières semaines, le dark social a pris de plus en plus d'ampleur, il a étendu ses bras tentaculaires jusqu'à absorber toute forme de vie dans vos commentaires in feed. Le chiffre à côté de la petite bulle de parole reste désespérément bas. Ce signe de mauvaise augure annonce t'il la fin des commentaires ou se sont ils déplacés vers d'autres horizons ? C'est quoi les Outbound engagements ?L'outbound engagement, ce sont les actions menées par des Community managers sur le terrain de jeu des créateurs ou d'autres marques, concrètement, en allant commenter directement sous leur contenus. La tendance est en forte hausse et devient une tactique structurée pour gagner visibilité, affinité et trafic qualifié, surtout sur TikTok et Instagram en 2025.Ça n'est pas juste une tendance isolée, Hoostuite y a même consacré un chapitre de ses dernières trends social media. A quoi ça sert ?Mais les marques les plus avisées commentent stratégiquement le contenu des créateurs, ce qui leur permet de cultiver leur communauté tout en faisant connaître leur marque à de nouveaux publics.Une trend Twitter sur le retour.Tiktok, le terrain de jeu parfait pour les engagements sortants« TikTok est la seule plateforme qui a instauré une culture du commentaire, où les commentaires commencent à faire partie intégrante du récit », a-t-elle déclaré. « C'est l'occasion de faire émerger un nouveau type de créateurs et de créatifs. »Une stratégie adoptée par de nombreuses marques :Aujourd'hui si vous faites défiler n'importe quelle publication de créateur sur Tiktok ou Instagram vous êtes quasiment sûr d'y trouver le commentaire d'une marqueSelon Hootsuite, 41% des entreprises a déjà testé ce format d'engagements proactifsL'engagement est multiplié par 1,6 quand le créateur répond sous le commentaire de la marque.On peut carrément mettre en place des stratégies Cadrer la cible: lister 50–100 créateurs affinitaires par vertical et hiérarchiser par mix portée/qualité des commentaires de leur communauté.L'engagement diminue considérablement si vous commentez une publication dans les 24h max après sa sortie.Concernant la longueur des commentaires, privilégiez la concision, mais pas trop . Les commentaires de 10 à 99 caractères génèrent le plus d'engagement ; tout commentaire supérieur ou inférieur, y compris les commentaires contenant uniquement des emojis, est voué à l'échec.Limites et risquesSélectivité des créateurs: avec la généralisation de la tactique, certains créateurs filtrent davantage les marques pour préserver authenticité et crédibilité perçues.Saturation/Spam: les réponses génériques, opportunistes ou promotionnelles sont mal perçues et peuvent être masquées, surtout sur X; l'authenticité et la valeur contextuelle sont cruciales.. . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

In this episode of the Digital Agency Growth Podcast, I'm joined by Brock Murray, co-founder of SEO Plus, a digital marketing agency he launched back in 2012 that has grown into a 50+ person team serving clients across North America and beyond.Brock shares the arc of his journey, from launching his first web hosting business at 14, to building SEO Plus with his partner Eddie, to scaling through multiple growth stages while navigating the challenges of delegation, client specialization, and leadership layers.If you're running an agency, this episode is a playbook on scaling without losing touch, adapting to seismic industry shifts like AI search, and building a growth engine that lasts.⏱️ Timestamps0:00 – Intro & Brock's early start in web hosting at age 141:00 – Founding SEO Plus in 2012 and partnering with Eddie2:00 – Growth stages: from the first hire to 10, 25, and 50 employees3:30 – The challenge of scaling culture and building management layers5:00 – Hybrid account management and the role of AMs in sales7:00 – Upsells, long-term relationships, and winning bigger accounts9:30 – Balancing farming existing clients vs. chasing new ones12:00 – Building a partner program: from 20 informal partners to 80+ active ones15:00 – Partnerships vs. web leads vs. outbound16:00 – Scaling from meetups to AI-focused community events18:00 – Outbound experiments: Apollo, coffee chats, and free AI brand audits20:00 – Structuring partnerships transparently and acquiring a partner's business23:00 – Fractional CMOs (VCMOs) as high-value partners24:00 – How Brock got out of the sales seat and what made it possible27:00 – Building trust and reach through events—local vs. national scale30:00 – Fewer clicks from Google, more searches on ChatGPT & Gemini32:00 – Launching Generative Engine Optimization and building AI tools internally34:00 – Why agencies can now afford to build internal products35:00 – The future of SEO: rebrand or double down?37:00 – Where to connect with Brock online

IDOT's Jon Schumacher shares news that Kennedy outbound lanes are reopening.

Text us about this show.On Christmas Eve 2024, Into The Music debuted on Outhouse Radio in Berlin, NH because Al Lockwood had a vision to support local musicians creating quality music and giving those songs airplay. Life for Al and his wife, Barb, is now going down a new path which has him departing from Outhouse Radio. This special show is a combination thank you card and love letter to Al for his generosity towards indie artists. On behalf of the Wisconsin music scene and the artists worldwide you've given support to, Al, we love you and wish you the best!All songs on this show are used with the permission of those who hold the rights to each."Love Always Wins" by Erin Krebs"The Fading Light" by Brad Bordini"Whenever" by The Tunes"This Ain't My Last Rodeo" by Loch Mhor"Red Ramblin' Rose" by Eric Hagen"Soul Again" by The TimothyPaul Band"Loyal (For The Clouds)" by Amelia Ford"Silver Tongue Sam" by The Swongos"Forever And A Day" by The Splitz"Embozi" by Ben Mulwana"Outbound" by Tyler Sj and the Ess-Jays"Just A Little Bit" by Johnny Cee"The Comapny I Keep" by The Tom Thiel Trio"A Song For Tim" by Project XSupport the showVisit Into The Music at https://intothemusicpodcast.com!Support the show: https://www.buymeacoffee.com/intothemusic E-mail us at intothemusic@newprojectx.com YouTube Facebook Instagram INTO THE MUSIC is a production of Project X Productions.Host/producer: Rob MarnochaVoiceovers: Brad BordiniRecording, engineering, and post production: Rob MarnochaOpening theme: "Aerostar" by Los Straitjackets* (℗2013 Yep Roc Records)Closing theme: "Close to Champaign" by Los Straitjackets* (℗1999 Yep Roc Records)*Used with permission of Eddie Angel of Los StraitjacketsThis podcast copyright ©2025 by Project X Productions. All rights reserve...

If your outbound is optimised for meetings, not conversations, you're burning cash and trust.We sit down with Joey Gilkey (CEO, Titan X) and Adem Manderovic (Closed Circuit Selling, CRO School) to rebuild B2B outbound so it actually drives revenue. We unpack why the SDR-AE factory failed, how to get 25% connect rates, and how to use first-party signals to guide timing, ads, and follow up.Joey shows why he pays SDRs to create completed conversations and rigorous disposition buckets. Adem explains cataloguing and channel validation so marketing stops guessing and starts planning around real timing. We dig into audience activation using opt-in texts and VSLs, and why “buyer intent” data isn't the shortcut you think it is.Tune in and learn:+ A practical B2B outbound strategy built on conversations and 6 disposition buckets+ Why the SDR-AE model and Predictable Revenue broke outbound (and what replaces it)+ Why pipeline coverage and meeting quotas mislead teams, and what to measure insteadThis is a must-watch if you're a B2B revenue leader. Stop chasing low-value meetings and start engineering high-value conversations that inform ads, timing, and deals.-----------------------------------------------------

https://www.linkedin.com/in/christophkarger/https://www.linkedin.com/company/gotonetworkhttps://www.linkedin.com/in/sbretzler/summaryOutbound Conversion verdoppelt – Von Quantität zu Qualität: Wie Sarah ihr SDR-Team neu aufgestellt hat In dieser Folge von GoToNetwork spricht Christoph Karger mit Sarah Brezla von Lanes & Planes über einen der wichtigsten Hebel im modernen Software Sales: Relevanz statt Schlagzahl. Sarah beschreibt offen, wie sie ihre SDR-Organisation neu aufgesetzt hat – weg vom rein quantitativen Cold Outreach, hin zu einem qualitativ hochwertigen Prozess mit klarem Fokus auf den idealen Kunden. Der Wandel war tiefgreifend: neue KPIs, neues CRM, neue Rollenverteilung zwischen SDRs und AEs – und nicht zuletzt ein völlig neues Verständnis von Qualifizierung. Im Gespräch geht es um die Herausforderungen, die solche Veränderungen mit sich bringen, und wie man Teams durch diese Phasen begleitet – mit Enablement, externer Unterstützung und klarer Kommunikation.takeawaysSales erfordert sowohl Quantität als auch Qualität.Die Psychologie im Sales ähnelt der im Leistungssport.Konsistenz in der Basisarbeit ist entscheidend für den Erfolg.Veränderungen im Team müssen gut kommuniziert werden.Persönliche Kontakte sind entscheidend für die Konversion.Ein klar definiertes Zielbild ist wichtig für den Veränderungsprozess.Training und Enablement sind Schlüssel zum Erfolg.Externe Coaches können wertvolle Perspektiven bieten.Die Identifikation des idealen Kunden ist entscheidend.Qualität im Outreach kann die Effizienz steigern.Sound Bites"Wir müssen uns immer wieder neu finden.""Wir haben externen Coaches gearbeitet.""Das Zielbild muss klar kommuniziert werden."Chapters00:00Einführung in den qualitativen Outreach04:07Die unbequemste Wahrheit im Sales10:56Veränderungen im SDR-Team und deren Herausforderungen19:29Qualität im Sales-Prozess25:28Erfolgreiche Strategien für SDRs und AEs31:39Die Bedeutung von persönlichem Kontakt36:57Enablement und kontinuierliche Verbesserung45:20Abschluss und Ausblick

In dieser Folge spreche ich Klartext: Outbound ist nicht tot, aber im Koma. 100 E-Mails, 3 Antworten? 50 Calls, 4 Gespräche mit „kein Interesse“? Willkommen im Jahr 2025.

[English translation below]Bạn là nhà đầu tư Việt Nam muốn mở rộng sang thị trường quốc tế? Video này chia sẻ cơ hội, hình thức, quy trình và chiến lược đầu tư ra nước ngoài giúp bạn tối đa hóa lợi nhuận và giảm thiểu rủi ro.Nội dung chính:- Các lĩnh vực hấp dẫn cho nhà đầu tư Việt Nam.- Các hình thức đầu tư quốc tế phổ biến.- Những điểm đến hấp dẫn cho nhà đầu tư Việt Nam.- Quy trình đầu tư ra nước ngoài từ A-Z.- Lợi ích kinh tế và thách thức cần biết.- Các sai lầm phổ biến khi đầu tư ra nước ngoài.- Gói hỗ trợ chính phủ từ các quốc gia thu hút đầu tư.- Cách giảm thiểu rủi ro và tận dụng hỗ trợ từ Acclime.------ Are you a Vietnamese investor looking to expand into international markets? This video shares opportunities, types, processes, and strategies for outbound investment to help you maximize profits and minimize risks.What you'll learn:Top countries for Vietnamese investors.Popular forms of international investment.Step-by-step outbound investment process.Economic benefits & key challenges.Common mistakes in overseas investment.Government incentive programs to attract foreign investment.How to reduce risks and leverage Acclime's expertise.

AI is changing outbound fast. So are lawsuits. The “TCPA Czar” Eric Troutman joins Christian to unpack how to run outreach without getting burned. We cover the class action surge, AI-driven calling, robocalls, Do Not Call rules, quiet hours, wrong numbers, reassigned numbers, loyalty SMS pitfalls, and the culture shifts needed to make compliance stick. Practical plays to protect your brand and keep phones ringing for the right reasons. Guest: Eric J. Troutman, Founding partner of Troutman Amin Host: Christian Montes, COO at NobelBiz Subscribe for monthly episodes on contact center growth and compliance.

A Rans S-21 Outbound aircraft landed at Mile 93 of the Seward Highway Tuesday morning, according to Girdwood Fire Chief Michelle Weston. A two-year study has begun to measure the impacts of noise on neighborhoods near the Anchorage International Airport with a plan to update a noise exposure map that was completed in 2015. Illegal drugs sold in Alaska are among the most expensive in the country, Alaska State Troopers confirmed, saying this creates significant incentives for cartels and dealers to profit in the state.

Connect with Manthan Patel: https://www.linkedin.com/in/leadgenmanthan/

Ronan McDonnell (Managing Director, CMO Mojo), who shares proven strategies on how to go from outbound to a 95% inbound marketing approach. Ronan explained how B2B companies can best leverage inbound strategies for reducing headcount in sales, improve the quality of leads, and attract potential investors.

In this episode of Sales Talk for CEOs, Alice Heiman sits down with Paige McPheely, CEO of Base, to explore how she turned a niche remote executive assistant service into a tech-enabled platform that now supports top leaders across the country.When Paige and her co-founder first launched, they were fueled by referrals, so much so that they had a waiting list of eager clients. But as demand surged, they hit a breaking point: the referrals kept coming, but they weren't the right fit. It forced a strategic shift from a referral-dependent business to a focused outbound sales approach.Today, Paige leads a lean team that gets most of its customers not from ads or cold outreach, but from storytelling. By consistently showing up on LinkedIn, YouTube, and in conversations like this, Base now plays the long game, building trust with CEOs long before they're ready to buy.✅ Learn how Paige:Transformed referral overload into an effective outbound sales strategyUses LinkedIn and storytelling to fill the funnel with high-intent buyersBundled software + services to create a sticky, high-value offering CEOs trustThis episode is a must-watch for CEOs who need to stop doing it all themselves and start allowing the right support, like an exceptional EA. to help them lead more effectively.

Doug McHoney (PwC's International Tax Services Global Leader) is joined by Wade Sutton, a principal who leads the international tax team in PwC's Washington National Tax Services practice. Doug and Wade discuss OB-3's outbound impacts and the ripple effects across the system: CAMT interactions and credit ordering; Section 174 R&E expensing elections; Section 163(j) excluding CFC items and the financing/on-lending response; FDII's shift to FDDEI, a permanent 14% rate, and 2026 expense-apportionment relief; GILTI's rebrand to Net CFC tested income with a 14% effective rate and ‘directly allocable' expense questions; inventory-sourcing relief; repeal of the Section 898 one-month deferral; permanent CFC look-through; the Section 958(b)(4) fix; a new Section 951(a)(2)(B) framework; selected technical corrections; and why granular modeling matters now more than ever.  

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is your agency's strategy diversified enough to withstand sudden algorithm changes? Today's featured guest—an SEO veteran—learned this the hard way. While he focused on client work, his own website grew outdated. Then one Google update hit and overnight his agency lost 80% of its organic traffic, its main source of leads. The agency eventually recovered, but not without leaving him with a powerful lesson: always invest in the three pillars of growth. In this episode, he shares his chaotic first encounter with SEO, the biggest lessons from a long career in the industry, and the “superpower” that helps him better understand and adapt to algorithm shifts. Chris Raulf is the founder of Boulder SEO Marketing and Chris Raulf SEO & AI Consulting. With decades of experience in SEO, dating back to before Google was even called Google, Chris specializes in hyper-focused SEO and content marketing strategies. He's worked with clients from local startups to major national brands, helping them dominate organic search. Fun fact: Chris is dyslexic and considers it his SEO superpower. In this episode, we'll discuss: The big mistake that led him to a career in SEO. The day 80% of his organic traffic disappeared. Why he now invests in the three pillars of growth. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. From Big Mistake to a Full-Blown Career in SEO Chris has been in the SEO game since before most of us knew it was a thing. Back in 1995, while working in Switzerland for an American company, he watched the birth of the search engine era. The US branch of the company created something called a “website” and hardcoded German text as images on it. His first “SEO problem” was figuring out how search engines could read that German text. That curiosity grew into a passion, and eventually a full-blown career. Fast forward to today, Boulder SEO Marketing is a hyper-focused SEO agency specializing in content strategies that win. But even with all that experience, Chris learned the hard way that no one is safe from the wrath of a Google core update. The Day Organic Traffic Disappeared In 2021, business was booming. Leads were rolling in purely from organic search. Then, overnight, a Google core algorithm update wiped out about 80% of their organic traffic. Why did this happen? Outdated content. Their own site had gone stale while they focused on client work. For an agency that relied almost entirely on inbound search leads, it was like someone padlocked the front door. Chris could have panicked, but after the initial shock, he collected himself and treated this crisis as an opportunity. He gave himself one weekend to create a comeback plan. The result was a proprietary approach he calls Micro SEO Strategies—laser-targeted content plays designed to quickly recover rankings and leads. Two Pages That Saved the Agency Chris rebuilt their inbound engine with just two key pieces of content: A location page targeting “Denver SEO” that shot straight to #1 in local search and started generating leads almost immediately. An SEO packages guide that became a go-to national resource for that search term, pulling in high-quality leads from across the U.S. Within 3–4 weeks, the phones were ringing again. Inbound was back. And Chris walked away with a hard-earned reminder—never let your own marketing go stale. Don't Put All Your Eggs in Google's Basket If you're getting all your leads from one channel, you're on borrowed land. Whether it's Google, Facebook, or any single source, an algorithm tweak or platform change can crush your lead flow overnight. Jason's advice on this is to build three pillars: Inbound (like SEO and content) Outbound (targeted outreach and prospecting) Strategic partnerships (referrals, collabs, and networks) That way, if one pillar crumbles, your agency can survive. Turning Dyslexia into a Superpower Like anyone who's struggled with dyslexia (like Jason, for instance) Chris had a hard time in school. Nowadays, however, he no longer sees it as a weakness and instead credits it with his ability to “feel” the algorithm and see patterns others might miss. It's helped him build a thriving agency, one that makes most of its money from content. Both agreed, what once felt like a setback in school became an entrepreneurial advantage later in life. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Dernier épisode (pour l'instant) de notre mini série sur le parcours client ! Aujourd'hui, je m'arrête sur deux étapes pas toujours confortables : la proposition et la conversion. Comment tu présentes tes offres ? Et surtout : comment tu fais pour transformer un “intéressé·e” en “client·e” ? Je t'aide à analyser ce qui coince… et à affiner ton parcours. Et toi : – Tu sais ce qui freine tes prospects à ce moment-là ? – Est-ce que tu as relevé des objections qui reviennent régulièrement ? (Pour me répondre, envoie-moi un mp sur Linkedin

Most outbound pitches fall flat because they focus on features instead of real problems.In this episode, Will Aitken and Keenan shared insights from their upcoming book GAP Prospecting and they will walk you through exactly how to build outbound messaging that resonates.You'll learn how to identify the problems your prospects actually care about, recognize the signals that suggest those problems exist, and use both to craft emails and calls that get results.This session includes a live exercise you can run with your team and practical frameworks to sharpen your outreach immediately.You'll Learn:How to map the key problems your product solvesThe signals to watch for that indicate prospect painNew templates and talk tracks that make your outbound pitch landThe Speakers: Will Aitken and KeenanIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfo

On continue notre mini série sur le parcours client ! Aujourd'hui, je m'arrête sur deux étapes cruciales : la prise de contact et la démonstration. Tu sais, ce moment où tu entames la discussion avec ton prospect… puis celui où tu lui montres que tu peux vraiment l'aider. Dans cette MM, je t'aide à clarifier ton approche et à choisir les bons leviers pour donner envie d'aller plus loin. Et toi : – Tu t'y prends comment pour démarrer la discussion ? – Tu montres quoi à tes prospects pour qu'ils aient des paillettes dans les yeux ? (Pour me répondre, envoie-moi un mp sur Linkedin

From IWWF contest days to being regarded as one of the most stylish riders in the sport, Sam De Haan has had quite the journey in wakeboarding. Getting started in the Netherlands, Sam started riding when parks didn't have many, if any, rails or features. Wearing a helmet, trying air pete 5's, J Star/Jobe, winching "rules", Outbound, what makes for good style, getting recognized in wakeboarding, The Renovation, and the best winter destinations. Hear all this and much more in Episode 96 of the Grab Matters Podcast with Sam De Haan!Follow Sam: https://www.instagram.com/samdehaan/Chapters:00:00 - 1:15 Intro2:00 Helmets?7:50 Catching up with Sam9:30 Early days14:10 Air Pete 517:00 Air tricks21:00 J star/Jobe31:40 Sam's IWWF days 35:50 Guest Question: Gino Wetzels47:20 The Netherlands scene51:00 Best spot to winch?55:00 The future of winching1:01:20 LF'n Wheel of Questions1:11:00 Guest Question: Liam Rundholz1:19:45 Outbound 1:37:10 Guest Question: Graeme Burress 1:44:40 Winching “Rules”1:51:00 Sponsors1:55:00 Setup2:06:20 Slingshot Silhouette Challenge2:08:30 Guest Question: Sanne Meijer2:19:40 Bangproof helmets2:22:00 The Renovation2:25:40 Thank you's Links:J Star: https://www.jobesports.com/nl/blog/jobe-jstar-signs-dutch-talented-wakeboard-youngster-sam-de-haan-379/Outbound: https://www.youtube.com/watch?v=GtAhLJT2xzc&t=36sThank you for the guest questions!Gino Wetzels: https://www.instagram.com/ginowetzels/Liam Rundholz: https://www.instagram.com/liamrundholz/Graeme Burress: https://www.instagram.com/graemeburress/Sanne Meijer: https://www.instagram.com/sanne_meijer/Shoot us a text!Patreon: https://www.patreon.com/GrabMattersPodcastWebsite: https://www.grabmatters.com/YouTube: https://www.youtube.com/@grabmatters/videosInstagram: https://www.instagram.com/grabmatters/TikTok: https://www.tiktok.com/@grabmatterspodcastFacebook: https://www.facebook.com/grabmatters

J'ai tapé “revers en retard badminton” dans Google. Et c'est là que tout a commencé. Par curiosité, j'ai cliqué sur une vidéo… et me suis retrouvée embarquée dans un parcours client super bien ficelé. Dans cette MM – la 2e d'une mini série consacrée au parcours client – je reviens sur les deux premières étapes : la qualification et l'approche. Tu verras : même un petit mot-clé bien choisi peut faire toute la différence. Et toi : – Est-ce que tu qualifies tes prospects ? – Comment tu fais pour “rentrer dans leur radar” ? (Pour me répondre, envoie-moi un mp sur Linkedin

La semaine dernière, j'ai été embarquée dans un parcours client bien ficelé… sans m'en rendre compte. Une recherche YouTube, une vidéo regardée à moitié, un clic sur un lien, une page consultée… et me voilà prête à booker un appel découverte ! Dans cette Minute Marine, je t'embarque dans cette expérience. J'en profite pour t'expliquer ce qu'est un parcours client ET pourquoi cela vaut le coup de bosser sur le tien! À noter: dans les prochaines Minutes Marine, je reviendrai sur chaque grande étape d'un parcours client “classique” de freelance. Dis-moi: comment tu t'y prends pour transformer un-e prospect en client-e? (Pour me répondre, envoie-moi un mp sur Linkedin

Thanks to our Partners, NAPA TRACS, and Today's Class This episode explores how today's top automotive shops are transforming their business by taking a proactive approach—reaching out to customers instead of waiting for the phone to ring. Watch Full Video Episode You'll hear strategies to overcome common service advisor objections, such as “cold calling feels pushy” or “I don't have time,” supported by Dan Taylor's compelling data showing that just 10 calls can generate 2 appointments. We'll break down the different types of high-impact calls, thank you calls, deferred work reminders, and even simple “we miss you” check-ins that strengthen relationships and keep customers engaged. Plus, learn why tailoring outreach—whether by call or text—based on each customer's preference ensures communication feels genuine, not generic. This conversation reveals why outbound calls aren't just a task, but a growth opportunity. In an increasingly digital world, it's the personal touch that builds trust, sets your shop apart, and keeps customers coming back. Don't wait for loyalty, create it. Frank Ruzicka, BG Automotive, Fort Collins, CO Kent von Schilling, Ferber's Tire and Auto, Richmond, VA Jesse Peltzer,

Activa tus 7 Días de Prueba en "Club Cállate y Vende"https://www.detonadoresdevalor.com/clubcyvEntrénate directamente conmigo en nuestras sesiones grupaleshttps://www.detonadoresdevalor.com/membresiaEn este episodio analizamos las estrategias inbound y outbound para concluir cual de las dos es mejor para hacer crecer tu negocio.LINKS MÁS RECIENTES:¿Te gustaría tener una sesión en vivo conmigo una vez al mes y trabajar en tus ventas? ¡Entra a Detonadores de Valor!https://www.detonadoresdevalor.com/membresia¿No tienes un CRM? Comienza GRATIShttps://aff.trypipedrive.com/3gqeu4o6mi2z Hosted on Acast. See acast.com/privacy for more information.

What's the secret behind B2B SaaS sales growth and how can outbound strategies be used to scale revenue efficiently? When it comes to growing a B2B SaaS company, not all sales leads are created equal. Inbound leads, those who find you through marketing efforts or referrals, already have some level of trust. They've seen your website, maybe read a blog post or two, and are at least familiar with your brand. Outbound leads, on the other hand, have no idea who you are. You're reaching out to them cold, and they're likely skeptical from the start. That's why trust becomes your most important asset in outbound sales. In this episode of the Grow Your B2B SaaS Podcast, brought to you by ⁠SaaStock⁠, Joey Gilkey, CEO of Titan X, explains that outbound sales require a different mindset. You're not just selling a product; you're building a relationship from zero. In outbound, your first impression matters more than ever. That process starts with establishing credibility right away. Without trust, even the best SaaS product won't make it through the noise.As a valued listener of the Grow Your B2B SaaS podcast, we've got something special for you! As a valued participant, you have the exclusive opportunity to get a 30% discount on tickets to SaaStock Europe this October - the leading conference for AI & SaaS founders, investors, and leaders.Key Timecodes(0:00) – Introduction: Building Trust in Outbound vs. Inbound Sales(0:51) – Scaling Revenue in B2B SaaS: Proven Outbound Strategies(1:30) – Joey Gilkey's Irresistible Offer for Increasing Connect Rate(1:55) – Joey's Outbound Story: From Services Company to SaaS(3:00) – Launching TitanX: Zero to Five Million in 12 Months with Outbound(4:04) – The Compounding Effect of LinkedIn and Outbound Strategies(4:57) – Defining Outbound in the Modern B2B SaaS Context(5:53) – Common Challenges in Scaling Revenue for SaaS Companies(6:50) – The Four Fundamentals of Outbound: List, Message, Rep, Follow-up(8:21) – Importance of Targeting the Right Companies and Titles(9:44) – Structuring an Outbound Strategy for Success(10:42) – Accounts First, Then People: Tailoring Messaging to Personas(11:40) – Messaging That Resonates: Understanding Different Pain Points(12:35) – Evaluating Rep Performance and Funnel Math(13:24) – Follow-up Systems: The Buckets Framework(14:30) – Understanding the Six Buckets in Outbound Strategy(16:49) – Retargeting and Ads: Leveraging CRM Systems for Follow-up(17:34) – Choosing the Right Outbound Channels: Phone vs. LinkedIn(18:50) – Phone as the Tip of the Sphere: Conversational Advertising(20:10) – Scaling Outbound: The Advantage of High Connect Rates(21:07) – Combining Outbound and Inbound for Effective Nurturing(22:06) – Common Pitfalls in Outbound: Focusing Too Much on Meetings(23:13) – Surveying the Market: Understanding Buyer Readiness(24:57) – Phone Outbound as Advertising: Focusing on Conversations(25:14) – Handling Seasonality in Outbound: Deliverability vs. Receptivity(26:16) – High-Impact Tactic: Prioritizing Meaningful Conversations(27:41) – Apple's iOS Update: Impact on Outbound Phone Calls(29:05) – Future of Outbound: Predictions for the Next 2–3 Years(30:09) – Preparing for the Future: Self-Sourcing Pipeline & Sales Dev(32:50) – Advice for SaaS Founders: From $0 to $10K MRR(34:59) – Scaling from $100K to $10M ARR: Founder's Key Strategies(37:04) – Final Thoughts: Best Practices in Outbound & Revenue Growth(40:22) – Conclusion: Key Takeaways and Recap(42:34) – Contact Information and Closing Remarks

In this episode, ⁠Jason⁠ shares the levels of relevance in sales messaging and where you can use this to outbound and sell better. Check out the show notes, more free content, and get coaching at ⁠https://outboundsquad.com

Joe Killinger reveals how agents can build wealth through commercial deals, triple-net properties, and smart investing. Discover value-adding secrets and why listening might be your biggest moneymaker yet.See full article: https://www.unitedstatesrealestateinvestor.com/from-farm-roots-to-fortune-turning-chaos-into-commercial-gold-with-joe-killinger/(00:00) - Introduction to The REI Agent Podcast(00:24) - Mattias Recaps Camping, Parenting, and Erica's Trip(02:36) - Joe Killinger Joins the Show: From Nebraska to LA(06:21) - Creating a Real Estate Agent Investment Fund(09:02) - Removing Wealth Requirements for Investors(10:36) - The Power of Syndications and Bonus Depreciation(11:59) - Investing as the Ultimate Learning Tool(12:41) - Residential vs. Commercial: Who Should Choose What?(15:07) - Mindset and Strategy for Commercial Real Estate Success(17:07) - Opportunity for Younger Agents in Commercial(18:48) - Outbound and Inbound Lead Generation for Agents(20:32) - Tech, CRMs, and the Rise of AI in Commercial Real Estate(21:12) - Why Most Agents Fail: Poor Marketing and No Strategy(22:35) - Should Agents Specialize in the Asset They Want to Invest In?(26:44) - Managing Property Managers and Preventing Theft(28:42) - Foreclosures Are Not Flooding the Market Yet(29:38) - Joe's Shift to Triple Net Lease Properties(31:13) - Why Triple Net is the Most Passive and Liquid Investment(32:29) - Risks and Rewards of Triple Net Investing(36:26) - Vetting Tenants and Evaluating Market Strength(37:21) - Using Multifamily to Build Up to Triple Net Investing(38:13) - Mistakes from Overleveraging and Unchecked Growth(39:29) - Hidden Costs of Airbnb and Market Saturation Risks(40:48) - Adding Creative Value to Multifamily Properties(41:50) - Cap Rates and Increasing Value with Strategic Improvements(42:16) - Lessons from Joe's First Two Investment Properties(43:24) - Final Advice: Show Up, Listen, Keep Learning(45:20) - Joe's #1 Book Recommendation for Real Estate Agents(46:26) - Where to Follow and Learn More from Joe Killinger(47:27) - Outro: Subscribe and Visit REIAgent.comContact Joe Killingerhttps://www.joekillinger.co/https://youtube.com/@JoeKillinger--For more masterful content like this, visit https://reiagent.com

In this episode of the Transform Sales Podcast: Sales Software Review Series, Eddie Bello

Si estás cansado de prospectar y sentir que es como lanzar dardos con los ojos cerrados… este episodio te va a encantar.En este episodio de Vende Diferente Podcast, te cuento por qué combinar lo mejor del Inbound y el Outbound es la fórmula que está marcando el futuro de las ventas B2B, y cómo puedes empezar a aplicarla para agendar más reuniones con prospectos calificados sin desgastarte en el proceso. Veo a muchos vendedores B2B divididos en dos bandos: los que solo hacen Inbound y esperan a que el cliente les escriba… y los que solo hacen Outbound y viven en una maratón eterna de llamadas y mensajes fríos. El problema es que, por separado, cada uno tiene fallos: el Inbound puede ser lento, costoso y, muchas veces, atraer leads de baja calidad; el Outbound te da control, pero si no lo manejas bien, quemas contactos y pierdes confianza.La clave está en unirlos usando una estrategia que llamo Inbound-led Outbound: aprovechar el contenido y la reputación que generas con Inbound para abrir puertas y personalizar tus acercamientos Outbound, logrando así conversaciones de alto valor.En este episodio descubrirás que la prospección es el motor de tu pipeline y que, si no tienes un flujo constante de oportunidades, tu cierre se resiente. Aprenderás que Inbound y Outbound no son rivales, sino piezas que se potencian; que la confianza se construye con contenido relevante antes de lanzar tu pitch; y que no todas las reuniones valen la pena, por lo que la calidad siempre debe estar por encima de la cantidad. También hablaremos de por qué la paciencia y la consistencia son claves para construir tu marca personal y posicionarte como referente en tu mercado.

Sacculina - Episode 01 - Outbound Support the podcast by purchasing Sacculina Ebook available from Amazon Become a member for exclusive content Written by Paul E Cooley Text Copyright:    ©2025 Paul E Cooley Audiobook Copyright:    ©2025 Paul E Cooley Support the podcast and get access to published and unpublished books all voiced by the author! If you are suffering from depression or other mental disorders, please get help. http://www.bipolarsupport.org/ https://suicidepreventionlifeline.org/ Please visit Shadowpublications.com for more information about the author and this series. To stalk the author on social media: Email: paul@shadowpublications.com Mastodon: @paul_e_cooley@vyrse.social Newsletter: http://mailinglist.shadowpublications.com    

It's week 31 of 2025. Welcome back to Warehouse and Operations as a Career, I'm Marty, and today we're diving […]

Sending cold emails without a real strategy? That's why they're not landing.Jed Mahrle and Patrick Spychalski show how to stop treating outbound like a to-do list and start thinking like a campaign strategist.Get a repeatable structure for building your own campaign brief, including the key questions every seller should ask before hitting send.You'll Learn:How to map campaigns with intent, not guessworkWhat messaging themes drive action across every touch4 steps for an outbound campaign that drives more repliesThe Speakers: Leslie Douglas, Jed Mahrle and Patrick SpychalskiIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube Channel

Jess Evans recently joined the Succession team so we had her come on and share her thoughts on the state of outbound sales, AI, and automation before she got too into the weeds with all the crazy stuff we work on internally.You'll be seeing a lot more content, tips, and episodes from Jess as well so be sure to follow her on LinkedIn.https://www.linkedin.com/in/jessica-h-evans/Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bioAbout SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?www.succession.bioAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA

Is California's population truly shrinking? U-Haul's latest data paints a clear picture: for the fifth year in a row, California ranks 50th in outbound moves, meaning more people are leaving the Golden State than any other!In this video, we dive deep into the numbers behind what some are calling "The Gavin Newsom Effect." We explore the top reasons Californians are packing their bags, from the state's sky-high cost of living and burdensome taxes to concerns about public schools and quality of life.Discover where Californians are heading – find out which states like South Carolina, Texas, North Carolina, and Florida are seeing a boom in new residents. We'll also break down the factors attracting people to these new destinations, including lower living costs and more job opportunities.If you're curious about the real story behind California's population trends and what's driving this mass exodus, you won't want to miss this!

Outbound isn't broken, it's just outdated.Felix Frank shared the exact playbooks top outbound teams are using to scale pipeline with lean teams.Learn how to build highly qualified, signal-based lead lists, write emails that actually convert (and hit the inbox), and run multi-channel outreach that gets replies.We also showed you how to tie it all together with automation workflows to save hours every week.You'll Learn:How to build qualified and signal-based lead listsHow to land high-converting emails in the inboxWays to run hyper-effective multi-channel outreachHow to automate your entire sales workflowThe Speakers: Jed Mahrle and Felix FrankIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong

Why 80% of Outbound Sales Fails, and how to Fix It? Outbound sales is one of the most powerful yet misunderstood channels for SaaS growth. Despite the growing popularity of automation tools and AI-driven messaging, most outbound efforts still fall flat. In this episode of the Grow Your B2B SaaS Podcast, Joran Hofman interviews Besnik Vrellaku, founder of SalesFlow.io, to dissect exactly why outbound often underperforms and more importantly, how founders can fix it. Whether you're a SaaS startup trying to land your first 50 customers or a scaling team looking to build a repeatable outbound engine, this conversation delivers practical, no-nonsense insights you can use immediately. Besnik shares what's broken in most outbound strategies, the mindset shift founders must adopt, the real economics behind outbound success, and how tools like AI and intent data are changing the game in 2025. If you've ever asked yourself “Does outbound still work?” this episode gives you the honest, data-backed answer.Key Timestamps(0:00) – Episode intro by Joran Hofman(0:52) – Guest intro: Besnik Vreljaku(1:32) – Icebreaker: "Worst cold outreach fail you've seen?"(3:11) – Does outbound still work? (Spoiler: Yes, but it's evolving)(4:25) – Why SaaS founders should care about outbound (esp. bootstrapped)(6:10) – Case study: Niche ICPs (e.g., affiliate program migration)(7:40) – #1 Mistake: Low AOV (< $5K) → Hard to scale(9:57) – Solution: Start with high-ACV customers(10:39) – ACV vs. AOV: What's the difference?(12:07) – Step 1: Choose the right tool (Security > shiny features)(14:13) – Step 2: Niche down ICPs + use social proof(14:38) – Step 3: Hyper-personalization (Custom variables > generic)(16:45) – Pro tip: Use AI (Claude, Warmly) for data enrichment(17:48) – Avoid fake personalization (e.g., fake logos)(20:04) – SalesFlow's benchmark: 35% reply rates(21:47) – Rejections: "No" is the start of the conversation(26:07) – Future trend: First-party data + AI prospecting(27:49) – Why LinkedIn > Email (email deliverability drop)(29:02) – $0–$10K MRR: Validate with outbound interviews or paid ads(30:48) – $10K–$10M ARR: Bet on people + brand momentum(32:12) – Expect compromises: AI competitors, pricing pressure(34:39) – Recap of key takeaways(36:19) – Connect with Besnik

Mit Marc Funk (FrontNow) Staffel #12 Folge #12 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** www.frontnow.com/ www.linkedin.com/in/marcfunk/ *** Marc Funk, Gründer von FrontNow, berichtet im neuesten Marketing From Zero To One Podcast über die Entwicklung seines KI-Startups, das virtuelle Kundenberater für große Handelskonzerne wie Audi oder Jumbo realisiert. Nach einem Pivot von einem Sortimentsoptimierungstool hin zur KI-gestützten Beratung stieß das Startup mit perfektem Timing kurz vor dem ChatGPT-Hype auf starke Nachfrage. Entscheidende Erfolgsfaktoren waren frühe Großkunden, ein skalierbarer Vertrieb, proprietäre Datenbanken und strikte Compliance. Marc berichtet offen über seine Gründungserfahrungen, frühe Netzwerke, AI-First-Mindset – und über seine Vergangenheit und Begegnungen mit Jan Marsalek. *** 01:04 – Einstieg & Vorstellung 01:33 – Was FrontNow macht: KI-Kundenberatung im E-Commerce 02:28 – Use Cases: Audi Irland, Jumbo (CH) 03:16 – Teamgröße, Geschäftsmodell, Kennzahlen 04:04 – Persönlicher Hintergrund, Studium, Netzwerk 07:26 – Einstieg ins Unternehmertum, Motivation, Persönlichkeitsstruktur 09:29 – Gründungsgeschichte mit Freunden, Ursprungsidee & Pivot 12:14 – Erstes Produkt: Sortimentsoptimierung & Herausforderungen 14:59 – Entscheidung zum Pivot: virtueller KI-Kundenberater 16:53 – Erster Kunde Jumbo & Erfolgsstory mit Coop-Gruppe 19:17 – Großkundenstrategie & Preisstruktur 21:53 – SAP-Partnerschaft & Vertriebsbeschleunigung 23:03 – Skalierung über mehrere Branchen & Länder 24:32 – Events & Konferenzen als Leadquelle (z. B. OMR) 26:54 – Masterclasses & Kunden-Co-Presenting 28:16 – Eventformate & Salesstrategie 29:47 – Outbound vs. Events: Was besser funktioniert 31:19 – Aufbau des Sales-Teams: Netzwerk, Lucky Shots 33:22 – Kultureller Fit & Hiring 34:09 – KI-Technologie bei FrontNow 37:58 – Datenschutz, GDPR & technisches Setup 40:00 – Wettbewerbsvorteil durch proprietäre Datenbank 42:04 – Tech-Team & AI-First Mindset 43:52 – Zukunft von E-Commerce & Rolle von Agents 45:50 – Infrastruktur & Daten als Kernprodukt 46:34 – Generative Engine Optimization & Google/Bing 46:54 – AI-First Mindset in der Unternehmenskultur 48:41 – Hiring & AI-Kompetenz bei Bewerbenden 49:54 – Inspirierende AI-Nutzung: Beispiel Parloa 51:25 – Produktivität durch MVPs & AI 52:15 – Frühere Gründung: Online-Supermarkt & Jan Marsalek 54:38 – Insolvenz durch eingefrorene Marsalek-Gelder 57:31 – Investitionsstrukturen & Rückblick auf Wirecard-Erfahrung 58:38 – Abschluss & Kontaktbereitschaft für Zuhörer:innen *** Die Zeitangaben können leicht abweichen.

This episode is the audio from our recent webinar on outbound with AI. Andy Mewborn from Distribute joined us to share how some of the most elite sales teams in the world (at Shopify, Gong, Zoom, and more) use AI to book meetings. Check out more free content and get coaching at ⁠⁠⁠⁠⁠⁠⁠⁠https://outboundsquad.com.

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Michael Walker (CEO of Rubicon Performance) discuss:- What sparked Michael's entrepreneurial spirit from such a young age?- Rubicon Performance: Deep Dive- AI-Driven Strategies that actually work- What verticals are really crushing it right now?- Pay Per Call Today vs. 10 Years from Now- Inbound Calls vs. Outbound Calls- Michael's Role as a Mentor @ Big Brothers Big Sisters of America Follow Us:OfferVault:WEBSITE: https://www.offervault.com/FACEBOOK: https://www.facebook.com/offervaultINSTAGRAM: https://www.instagram.com/offervaultmarketing/TWITTER: https://www.twitter.com/offervaultLINKEDIN: https://www.linkedin.com/company/offer-vault/Adam Young: RINGBA: https://www.ringba.comRINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/FACEBOOK: https://www.facebook.com/ringbaINSTAGRAM: https://www.instagram.com/adamyoung/TWITTER: https://www.twitter.com/arbitrageLINKEDIN: https://www.linkedin.com/in/capitalistHarrison Gevirtz:INSTAGRAM: https://www.instagram.com/affiliate/LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/Michael Walker:RUBICON PERFORMANCE: https://rubiconperform.com/INSTAGRAM: https://www.instagram.com/its_walker/LINKEDIN: https://www.linkedin.com/in/michaelwalker0/

In this episode, Elric Legloire discusses the six pillars of how salespeople leverage AI and the evolution of AI in outbound sales. Check out more free content and get coaching at ⁠⁠⁠⁠⁠⁠⁠https://outboundsquad.com.

What makes a customer trust you before they've even met you? In this episode, I read Chapter 16 of The Trust Premium and explore the final behavior in Part III of the book: transferrable trust. You'll learn how trust flows into and out of customer relationships through Reviews, References, Recommendations, and Reputation—the Four Rs. We'll talk about how to ethically build outbound trust, how prospective customers interpret it as inbound trust, and how to avoid common missteps that damage credibility. This is where trust gets passed—not just earned—and it's a critical part of how you grow your influence and your business.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever wonder what separates a $1M agency from a $30M agency? It's not just better SEO or more employees. It's how you run the business behind the scenes. We sat down with today's featured guest to dig into what's powered his insane growth from barely crossing seven figures back when we first met… to now staring down $35–$40 million in pure service revenue. He's sharing some great advice on the evolution of his role as CEO, his new-found love for podcasting, and all kinds of golden nuggets for agency currently in the “no man's land”. Chris Dreyer is the CEO of Rankings.io, a law firm marketing services agency that delivers exceptional results for attorneys without compromising on customer service. He'll discuss his agency's substantial growth from under a million to over $30 million in revenue, his reliance on data and key performance indicators (KPIs), the transformative role of AI in various aspects of his operations, the importance of in-person client meetings for building relationships, and much more. If you're still guessing your numbers or putting off tracking your team's time — you'll want to pay attention. In this episode, we'll discuss: The CEO's true job. Hidden agency growing pains. The key to client happiness. In-person hustle and outbound sales. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Why Data Became Like a Religion Back when Chris and I first locked ourselves in a tiny Atlanta room for a workshop, Rankings.io was barely peeking over the $1M mark. He was still deciding who to serve and how. Fast forward about 8-9 years to today, and he says there's no bigger reason for his success than his top-to-bottom data obsession. Most agency owners track just enough to feel busy: a few pipeline numbers, maybe close rates if they're fancy. But Chris tracks everything. He knows the lifetime value of a client paying $5K a month versus $10K a month. He knows exactly how each account manager's retention rate impacts revenue. He even scores sales reps like a fantasy football league. And it's not just vanity metrics. If an account manager is great at keeping clients but terrible at preserving the original retainer size, they fix it. If time tracking shows poor utilization? They fix it. It's relentless. The big unlock for him was getting a real CFO to build this machine — and shifting from QuickBooks to more robust systems like Sage. No more flying blind or hoping for the best. If you don't know your LTV, churn, win rates, and retention by the exact dollar, you're leaving growth up to luck. How AI Became His Secret Weapon (and Why You Should Care) Most agency owners dabble in AI: a blog here, a few prompts there. Chris has gone full cyborg. Every single month, his team uploads their entire reporting package into ChatGPT. They don't just glance at dashboards — they get an AI board of advisors that points out trends, flags issues, and even suggests campaigns based on sales funnel leaks. If they have clients applying but not booking, the AI says: launch a re-engagement sequence. If they're not sure why the expense spike looks off, the AI will cross-check it with your event calendar. Chris used to hate looking at financials — now AI does the heavy lifting. When it comes to AI agents, they're not doing as much and prefer to use AI assistants for content, link building, and optimization. He even has an AI board of advisers with different personalities. This isn't replacing people. It's leveling them up. It's like strapping a rocket to every role — so you can do more without burning out your team. If you're not leaning on AI for context and next steps, you're probably making slower (and worse) decisions than your competitors. The CEO's True Job: Gotta Catch ‘em All Now that he's running an agency pushing $40M in service revenue (not pass-through, real revenue) Chris defines his role as: “Playing people Pokemon. Gotta catch ‘em all. I get the clients, and my president keeps them.” He sets the vision, runs point on marketing and sales, hosts the podcast, and stays the face of Rankings.io. Meanwhile, his right-hand man, Stephen, owns retention and delivery. This split lets Chris hunt big opportunities without getting bogged down in fulfillment fires. It's the perfect example of how an owner's role must evolve. If you're still stuck in the weeds, wearing every hat, and calling that “leadership” — you're capping your agency's growth. The goal isn't to do everything. It's to build a team that does everything better than you ever could alone. And Chris's story is living proof. The Hidden Growing Pains Nobody Warns You About Ever heard of the dreaded “no man's land” for agencies? For Chris, it began after he crossed the $8M to $10M mark and things got painfully awkward fast. In this stage, you're forced to hire the roles that don't directly bring in revenue: HR, finance, middle managers. Suddenly, your once-scrappy margins start leaking everywhere. It feels counterintuitive, all these new salaries, and yet no extra billables. But here's the catch: this is the awkward but necessary step that'll set you up with the infrastructure to move from $10M to $15M, $20M or beyond. This is generally the zone where you feel like an imposter CEO — one foot in the hustle, one foot in the corporate world you swore you'd never build. The truth is, every growing agency owner faces this inflection point. And if you get it right, you build a structure that can handle scale. If you get it wrong, you risk staying stuck at the same revenue ceiling year after year. You Can't Turn It Off — And Maybe That's Okay Most founders agree they find it difficult to turn their business brain off, and honestly, they don't want to. Business is the hobby. While their kids are at soccer practice, their brain is rewriting the service agreement or tweaking a proposal. Sure, there's a cost. Vacations come with podcast episodes in the car. Weekends sometimes mean scanning P&L spreadsheets. But, as Jason and Chris admit: the key to staying sane isn't to “balance it perfectly” — it's to have the right partner who gets the obsession. Because when you're building a business that supports dozens, even hundreds of families, switching it off just isn't realistic. So you find the support system that lets you go all in and come home for dinner. Why Core Values Actually Matter Early on, you might roll your eyes at “company core values.” Chris admits he did and saw it as just a lot of fluff. But once you're managing 50, 100, or more people, vague values don't cut it — you need a shared language to protect the culture. His agency now runs on three non-negotiables: Excellence (do great work, always) Execution (don't just talk, get it done) Grit (stick with hard things for the long haul) While he used to rely on platitudes like “team player” — he sees now that the wrong person will be weeded out fast as long as the core values are clear. He also bails at the mention of “work-life balance” in an interview. Because for this team, the culture is built for people who like working hard. The Surprising Key to Client Happiness Think your killer case studies will keep clients happy forever? Think again. Client happiness is very subjective and your biggest churn risk isn't bad work — it's bad relationships. Sure, you can track Net Promoter Scores all day. But real retention comes from catching early warning signs, which Chris calls “saves”. A client going quiet, missing calls, or hinting they're not vibing with an account manager should be signs to take action, if you start tracking them, as he has. And here's the overlooked move more agencies need to revive: visit your clients in person. Everyone's got Zoom fatigue. Booking a flight and breaking bread goes a long way toward making you not just a vendor, but a trusted partner. How In-Person Hustle and Outbound Hunting Keep You on Top Even with all the fancy dashboards, AI copilots, and mega forecasting tools, Chris and his president still jump on planes to shake hands with clients. They even budget for it. When you're running a high-ticket service where each client can be worth $125,000 or more over their lifetime, dropping a couple grand to show up in person is a no-brainer. It's how you show you care more than the next guy who's sending templated emails and hiding behind Slack. Chris's take is simple: Want to stand out? Do what you say you're going to do. Show up. Make your clients look like heroes. When a big-name CEO flies out to see you — even if you didn't sell them the deal — you remember that. Big relationships should get the handshake treatment. Using AI for Confidence in an Agency Acquisition Chris didn't buy another agency until he was already pushing $30 million, while most owners pull that trigger way earlier to leapfrog plateaus. Why wait? According to Chris, he didn't have the confidence to do it. Until AI changed that. He used ChatGPT to run diligence questions, draft the LOI, check for financial holes, and sanity-check the entire earnout structure. Sure, he has a great CFO — but that AI second brain made the whole thing faster and way less intimidating. Now that he's got the first deal under his belt, he's hungry for more. That's how scale works: get clarity, take the shot, rinse and repeat. Pro tip: If you're scared to buy, partner, or hire, dump your numbers into AI. Ask it what it would worry about if it were buying you. It'll show you every skeleton in the closet — so you can fix them now. Why Outbound Sales is Your Insurance Policy Chris used to be very resistant to doing outbound but now it is saving him from the Google rollercoaster. Inbound is sexy when it works. But we all know it can be feast or famine. Algorithms change. Referrals dry up. And you're stuck hoping this month's pipeline looks like last month's. After getting tired of hoping, Chris built an outbound team that's now about 30 people deep. He's got BDRs making 50 high-quality calls a day, sending out handwritten notes with books, running multi-channel outreach, and gifting prospects to cut through the noise. Each practice area has its own sales enablement rep feeding lists, building sequences, and arming the closers with context. It's consistent and it means Rankings.io can hunt, not just fish. Big lesson: if you don't control at least three lead sources (inbound, outbound, and strategic partners), your agency's growth is on borrowed time. Don't put all your eggs in Google's basket. Outbound is insurance. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

If your Instagram growth has stalled or you're creating content that no one's seeing, this episode is for you. In part two of our three-part growth series, I'm breaking down five underused Instagram strategies that are working right now in 2025 — including the truth about collabs, remix reels, outbound engagement, and how to use your platforms to boost IG followers (without sounding desperate). What You'll Learn:[01:52] Why collaboration is still one of the fastest ways to grow your audience[05:17] How to use Instagram's collab feature properly (and what Meta recommends)[09:34] How remixing reels got my studio account 14 M+ views[12:41] Going live with aligned creators to build relationships and visibility[15:26] Why outbound engagement still works (when you do it right)[18:09] The “invisible ask” most people forget — and how to do it with heart[21:20] How to boldly ask for visibility without sounding cringy[22:49] Behind the scenes of my Hot Reels program and private mentorship offersKey Takeaways:Instagram collabs aren't just cute, they're conversion tools. Learn how to use Instagram's collab feature strategically and why the account with the bigger following should host.Remix reels are still one of the most powerful visibility hacks. Use them to ride existing engagement, but add your own spin.Instagram Lives still work — especially when done with aligned brands. Local businesses? This is a missed opportunity you need to explore.Outbound engagement is free visibility. Leaving thoughtful comments in your niche can attract ideal followers (and create real relationships).You're probably forgetting the easiest CTA: ask for the follow. Your email list, Facebook audience, and other platforms can be powerful amplifiers, if you remember to ask.Links + Resources Mentioned:Replay: The Reel Remix Strategy Behind My 8.8M View Viral Video (Part 2)My Guest Episode on the Social Media Marketing Podcast: Instagram Content Strategy: Attracting Quality Leads and SalesHow I Manifested This Opportunity: What It Really Takes to Create Bold Visibility (and Attract High-Level Opportunities)Join the Hot Reels 12-Month IG Content Lab WaitlistApply for a Free Instagram Breakthrough SessionCONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

In this solo episode, Dan shares an evolved perspective on outbound strategies for boutique agency owners. Reflecting on lessons from the "Right Words to the Right People" workshop and client campaigns since, this episode offers a practical, human-centered approach to outbound that respects your time and builds real pipeline—without sacrificing trust or burning bridges.⏱️ Time-Stamped Breakdown00:00 – Why outbound often fails for boutique agencies02:20 – Why small wins in copy drive big results04:39 – The unique control and feedback loop outbound provides06:57 – Why most agency outbound tactics are broken from the jump09:21 – Enter the "trust recession" and how to sell like a human, not a marketer11:39 – How to define ideal client profiles (ICPs) the right way14:01 – The six key ingredients of effective outbound copy14:10 – Tribe-based kinship15:12 – Deep understanding and insider language16:21 – Show, don't tell authority cues18:38 – Timeliness and aligning with the calendar21:01 – Pattern interrupts that keep it horizontal, not hokey22:32 – De-risking the ask and giving people an easy yes23:20 – How to scale relevance without fake personalization25:43 – Outbound channels: why simpler may be smarter28:04 – Systems thinking: time blocking, trust, and the ops question30:21 – The real definition of “sales work” (hint: it's not just calls)32:43 – Supporting your new business person (or yourself) to succeed

POTUS: OUTBOUND FOR RIYADH, DUBAI, DOHA. MALCOLM HOENLEIN @CONF_OF_PRES @MHOENLEIN1@THADMCCOTTER @THEAMGREATNESS 1909