Podcasts about right anyway

Joseph (Part 3) | Genesis 40: Do Right Anyway

Joseph was getting used to life in Egypt until the day his master's wife tempted him to trade it all in. Listen to this week's episode to hear the story.    Purchase my brand new book Ten Words: a Practical Look at the Ten Commandments at https://pentecostalpublishing.com/products/ten-words Purchase the devotional Simplify—which launched the podcast— at https://pentecostalpublishing.com/search?q=simplify   Join me on another podcast called The Preacher and the Policeman, where Lt. Andy Burns and I mix in current events with the gospel and do our best to add a heaping helping of humor.  Listen on Podbean Listen on Google Podcasts   Music provided by: Positive Happy by PeriTune https://soundcloud.com/sei_peridot Creative Commons — Attribution 3.0 Unported — CC BY 3.0 http://creativecommons.org/licenses/by/3.0/ Music promoted by Audio Library https://youtu.be/TutcA4JPa7Q

On today's episode, Tom loses his ass at the casino after ruining a bachelor party raffle, Patrick attacks the NFL players as his love of the game continues to plague him with several weeks left until preseason, and the boys defend the thin blue line. Thanks for listening and remember to send your feedback to www.number9podcast.com or on twitter @Number9pod --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

As a mother, I like to think of myself as a bit of an arborist. Arborists are basically tree doctors. I’m basically a kid doctor. Right? Anyway. Arborists are awesome. They’ll come in and inspect your tree, let you know if it needs to be pruned, and suggest things that will help you keep your trees healthy. Healthy trees need pruning—just like children. Notice a bad attitude? It’s time for some loving pruning! Watch for any sign of infection. Make sure they get the right amount of sun. Healthy trees need good soil. So do healthy children. The “soil” a healthy child needs is the rich soil of the Bible. Water daily with prayer and then watch for good fruit. It may take time, but keep at it! **Find links and more at HeidiStJohn.com*** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/heidistjohn/message Support this podcast: https://anchor.fm/heidistjohn/support

It's Christmas! Or really, it's Halloween, but in Hallmark-world, it is Christmas. And this one has a masked ball, so that's sort of Halloweenesque. Right? Anyway, we're going to talk about this movie from December 14, 2018 to start off the season!

At some point (most likely September 1st), Lax Historical Context celebrated one year of podcasting. We realized this because this is now the second Nevada Day episode we've done, so...yay! Right? Anyway, Sasha and Sean talk some more Nevada on account of the special day that isn't Halloween. To celebrate, they drink Nevada Strong, a Belgian strong dark ale aged in brandy barrels and made jointly by Great Basin Brewing in Sparks, NV and Big Dog's Brewing in Las Vegas.

There’s nothing more fashionable than the jumpsuit - right? Right? Anyway, it was a century ago that the Italian artist Thayaht proposed a one-piece garment with buttons down the front as the next big thing in fashion. The jumpsuit hasn't quite become as universal as he hoped, but it _is_ the only outfit that connects Rosie the Riveter, Evel Knievel, Amelia Earhart, David Bowie and the cast of Mystery Science Theater 3000. Plus: want to wear an Elvis jumpsuit but don't want to pay huge auction prices? Try the new Elvis jumpsuit-style hoodie! Jumpsuits (Quartz) Elvis Hoodie (GearHuman) Back Cool Weird Awesome on Patreon for just $1 a month! --- Send in a voice message: https://anchor.fm/coolweirdawesome/message

The Cubs finally won a game! It must've been related to the return of Locked On Cubs. Right? Anyway, they beat the Los Angeles Dodgers behind the left arm of Jon Lester and the hot bat of Javier Baez. After looking ahead to tonight's pitching matchup, I looked at the season Baez is having offensively and made a few comparisons to show just what kind of rare air we're talking about. Later in the segment, I looked at Brian Duensing and his performance this year. Spoiler alert: He has been really bad. In the final segment, I did the usual around the NL Central and updated the standings. Those Reds just keep sneaking up on the Pirates! Learn more about your ad choices. Visit megaphone.fm/adchoices

Click above to listen in iTunes... Crazy, I've never had to thing about this stuff before. WOO!!! Hey. What's going on everyone? It's Steve Larsen. You're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. Now, here's your host, Steve Larsen. How you guys doing? Have you guys ever seen those oxygen restriction masks? Those things are nuts. I bought one. This morning I went on this run and it was so much harder than I ever anticipated it being. I used to backpack a lot. I know I talked about that a couple times. When I was backpacking there was this time we climbed Pikes Peak. If you know what that is, it's very famous mountain in Colorado. It's funny because there's a tram that takes you up to the top. It's above 14,000 feet. When you get that high, I mean, walking just takes the breath out of you. It feels like you're exercising when you're just walking. We climbed it though. We started super early in the morning, we start climbing up this thing. It's so funny, when you start getting above tree line, which is usually around 11,000 feet, meaning it's so high that trees can't grow anymore, so it's above tree line, you start getting really deliberate in the steps that you take. It was funny because ... That was a very challenging hike actually. I liked it a lot. It was funny because, I started feeling like that this morning when I just put this mask on. If I run down to the street light, that's just a street light and back, that's two miles. Almost on the dot...  It's funny it took me an extra five, ten minutes than it normally would because I was just sucking wind. I even had it on the lowest setting. I was like, "Good grief." I forgot my high altitude lungs are just gone. Anyway. Anyway. Hey, I've been listening to and re-listening to all of the old funnel hacking live speeches. All of them. It's been a lot of fun. I'm almost done with the 2016 replays. I'll go back to the 2015 replays soon, then I'll go to 2017. I don't really know why I started in that order but I did. It's been a lot of fun to go back through and do that. It's fascinating to remember, "Oh yeah, remember when I had that aha, that was at this event here. Or I remember this personal development growth piece, this happened here or there or whatever." What's interesting is to go back and listen to all the things and I'm like, "How come I never heard them say that the first time?" Right? I think it's the reason why, I mean, my two year old and my four year old I still have to say the same things to them over and over and over again. "Hey, stop hitting your sister. Hey, be nice. Hey, be nice. Hey, hey, hey." You know what I mean? It's just human nature we all have to hear things a million times before we actually hear it. Which I think is kind of fascinating when you think of it like that. That's why I always laugh when someone's like, "I already read the book Expert Secrets." I'm like, "That is one of the most core marketing books that is in existence today. You've only read it once?" Right? I just re-read 108 Split Tests. I did. Okay? Why? Because there's all these things that you continue to get from it over and over and over again. Right? When they are the classics, when they're the things that change the way a market behaves, why would you not study them like crazy? Right? I listen to an awesome course. It's by Perry Belcher. If you can't handle swearing don't listen to it. It's by Perry Belcher and it's ... Oh my gosh. Is it the Secret Selling System? I think that's what it is. That course is freaking amazing. It's like 18 hours but that is fantastic. I'm going to go back and re-listen to that here shortly I think 'cause man that was incredible. Anyway. I keep going back to the greats. I keep going back ... What's funny is that there's so much new material around me at all times that I have not even begun to dive into because I feel like I've not mastered some of the simple things that are right in front of me. Do you know what I mean? I only like to learn things for a purpose. Even all the DISC tests and all the 16 personalities tests, all that stuff, that even says so in there. Right? I only like to listen and learn and study from things that I will use right now. I am not a good general learner, which has turned out to be a big blessing because I don't get distracted by all this other garbage that frankly it doesn't matter that I'm on or not. Right? Anyway. One of the things I was picking up today and I was kind of refreshing my mind on was a book that I read in college. It's funny when you read things the first time and when you're brand new ... Not brand new. When you're not as experienced in an industry and you start reading the books from that industry, it's funny how the first few books or courses you take is just like mind blowing. You're like, "Oh my gosh. Oh my gosh that's so crazy. What? You automate your emails out and to think all the soap opera series?" Right, that's like the most basic thing on the planet. Right? Especially for our world and what we do right? So, what I think is interesting about this is I went through and I picked up this book that I read in college and at the time I was like, "It was really good. I really enjoyed the first half of it." It's a book called Visionary Business by Mark Allen. I'll be honest. The first half of the book I got some good things from it. The second half got a little weird. It was talking about how the business has a soul and stuff like that. I was like, "Ah, I don't know about that." That business has a value ladder. That business has a really cool offer. Right? A sexy offer. Some false beliefs. I don't think it has a soul. Anyway. I don't know, maybe I'm just not open minded enough or something like that. I don't know. It's fascinating though, 'cause one of the realizations I had, and this is where I'm trying to take this episode just so you know, one of the realizations that I had as I ... It was probably about three or four years ago, was that I was studying areas of business that did not apply to where I was at the time. Okay? I know I've talked about this before as well, right? Just in time learning, stuff like that. I believe it's good in phases. You know what I mean? Every once in a while you got to just drink deeply and I can tell. I can tell. I'm not exactly sure when but I can tell that sometime soon I'm going to go through a really, really, really deep learning phase and it's going to be me primarily focusing on the seven to eight figure area. I think that my webinar's going to hit a million bucks probably summer to the latter part of the year. Somewhere in there. I think that's when I'll hit it. Then, primarily where I've been focusing is the zero to one figure area, right? 'Cause that's where my personal thing is on right now. While I've made a million bucks for a lot of other people many times, this one of my own, that's what I've been focusing on obviously. What I realized though is three, four years ago I was studying these areas of business that I was not in. It was just general learning and therefore I was a distraction and I was literally getting nowhere. It's fascinating 'cause I picked this book up again this morning, Visionary Business, and I start looking through the book and I start reading through it again. I was looking at just ... My habit is that if something's really, really amazing I will fold the bottom corner of the page so next time I pick the book back up again I'll look at the key points. If you look at all my books that's one of the reasons it takes me so long to read them, but the reason why is because I can come back later and I just look at all the corners of the pages that are folded up on the bottom and I can read just that part again. I'm like, "Oh yeah, that was like the core thing of this part. Oh yeah, that was like the core idea of this one." Right? I can pick back up really quickly and refresh what I need to. It works well. Anyways. I was doing that and I picked up Visionary Business and I started looking through and I was looking through all the little turned up corners on the bottom page and it was fascinating because there's some really interesting ... I liked some of the key parts that it teaches about management. I don't know why the heck I was studying management when I had no one to manage. Right? You know, I saw it, just barely launched the hiring funnel. Thank you to those of you guys who are applying. I appreciate that a lot actually. Those of you guys who want to work with me, that really means a lot. If you did not hear that episode it's like two episodes before this one it's called My Hiring Funnel. You can back up and just listen to those. Anyway. Awesome stuff... I was looking this up again and there's these two different styles of management that it goes through. This is what it says. Okay? It was on page 68. It says, "There are two styles of management. Management by crisis, and management by goals. Those caught in the management by crisis trap are always working in the business and never have time to work on the business. Their vision of the future is lost." I think that's fascinating. It's very much a ... You know, we should all react to crisis obviously well and try and move on but I totally understand, I totally get that. Right? Management by crisis, management by crisis. Right? Oh my gosh. We're going to have this bad thing happen and this bad thing happen and this bad thing will happen. You almost bring to fruition your fears, rather than focusing on what the goals are and that's what you bring to fruition. Right? That's what you should actually bring to the present now and actually make happen... I thought that was kind of interesting. The only reason I'm bringing this up is because I'm hiring people now. Right? I have actual employees. Number one, I'm an actual employee of my own business. That's how we structured it. Pretty soon my wife probably will be also and things like that, and that's great. But I have an actual employee now. You know? Now I look at this and I'm like, "Management by crisis. Huh." I've had a ton of VA's, right? But this is my first real employee. W2 employee. Actual employee, right? I'm excited. It's going to be so fun, right? He's not starting for a little bit here but I'm super excited to have him. You guys will all know who he is. I'll introduce him. He's the man. I wouldn't have hired him otherwise obviously. We actually have quite the history together, which is kind of cool. It's funny that that's how that's turning out. We're getting back together, getting the band back together man it's going to be awesome... Anyway. It's going to be a lot of fun. What I'm doing though is I'm looking through and I'm thinking management by crisis. That's fascinating. How do I avoid a management by crisis scenario and instead, how do I manage by vision, by goals, right? Obviously there's times for both. But how do I primarily stay in the management by goals area? Anyway. I thought that was kind of interesting. I can't remember, I was at a fad event or I don't know, I was coaching someone I can't remember who it was but they were asking, "How do I find good people? How do I find good people?" I know I talked about this a little bit in the hiring episode but this is the phase I'm in so I'm just kind of documenting my stuff as I'm going through here, right? Anyway. It was fascinating 'cause I was watching Russell and I was listening to Russell and he said, "Hey, I always hire from within." That's what he said that time when ... I mean, he sent out a whole bunch of emails. I've watched him do a lot of things like that where he hires from within. He hires from within the culture, which is why it's important to build it. Right? Expert Secrets talks about that. You build the culture. As you're building the culture you're actually having these true believers come out of the woodwork. Right? Me. Right? It's safe to say that I'm a click funnels fanatic. People know that and he knows that and everyone knows that and that's fine and they should. It's great. But his ability to create culture is what allowed him to hire from within and that's what I'm trying to say is start thinking through hey what's your management style and things like that, but so much of it will already be dictated by how your culture has been set. Right? Russell had to spend zero time indoctrinating me. When he hired me. He had to spend zero time teaching me click funnels. Zero time. You know what I mean? It's because I was so into it already. That's all I've been doing is looking for the individuals who are so into what I do. Right? I always say, you guys are going to get like 10% of the people who follow you to just be like the fanatics. The people that are crazy, right? I'm sure I'll throw some kind of event. I'm sure I'll throw some kind of my own inner circle summit or some kind of coaching. Something in the future of my own, right? It'll be 10% of you that are really, really, really Steve Larson fanatics and would love to come hang out, and would love to learn the next piece, and would love to ... That's exactly what happened at the last Mastermind that we through, right? That's exactly it. You have to understand that's the natural progression but I did not worry about that or focus on it until now. Right? Meaning I've been building the culture. I've been building all that stuff but I'm not studying management til I need it. Right? Then again, I'm not even really studying it because they're already indoctrinated into what my vision is. Right? I want to change the world. I don't exactly know how yet but I know I do. Right? It took me a long time to have the cojones to say that kind of thing. I always thought that was kind of weird, like, "Oh yeah I want to change the world ha ha ha. Oh ha ha." Right? I don't know why I was always timid about saying that kind of thing but not anymore. Right? I'm trying to find other individuals who are also like that. It's been kind of fun because I know those of you guys that have been applying to work with me, whether as a funnel builder, an assistant, a support person, a high ticket salesman, you understand where I'm trying to drive the ship. That's the benefit of doing it that way, which is kind of fun. It's really fun actually. Anyways. That's all I really want to say in this episode. Start building culture because when it comes time to actually hire, you've got to be able to have that culture that's already there so that you can hire from people who are already indoctrinated. Anyway. There's another cool quote, I was looking at another one of the turned pages in this book Visionary Business. Again, I really like the first half of this book. The second half for me got a little woo woo. I don't mind woo woo but in a business? There's nothing innately spiritual in my business itself. My logo is not speaking to me, you know? I'm the one driving it. You know what I mean? If anything it's the woo woo in me. Anyway. We can go on a whole other topic there. I'm going to pack up. This last half of the book was a little bit weird for me but it was on page 92 about halfway down, it says, "Hire people who are passionate about their jobs and who have the suitable personality for the job. Hire a technician for a technician's job and a manager for a manager's job." I think that's so true. Gosh, that's so true. Understand what you are innately geared to do and it's one of the reasons why I have people take the DISC test. It's one of the reasons why I have people take that 16 personalities test, why I have them film a video. If you can't film a video and put it on YouTube and give me the link, you are already not suited to work with my stuff. You know what I mean? That makes sense. I know you all know to do that but that's the reason why I do that. Anyway. It's been kind of fun to go through that and start looking at these different management styles, make sure I'm not managing by crisis. Make sure I'm managing through goals. It's like, "Hey, let's go here. Let's drive there." I'm trying to do it in a way where I'm not babysitting. Right? Not that I need to. Not that I'm going to have to with this guy. He's the man. I know I'm not going to have to. Right? He's the man. But you know when you were growing up, I'm sure we all did this to a degree. We're all growing up, mom and dad give you a task right? Or whoever. Your guardian, whatever it was. Whenever you were younger somebody gave you a task. It could be a teacher, right? You were given a task. The moment that individual walked away you had such a less fire in the gut to get that activity done. Right? Same thing when I was in the army you guys, which by the way I'm finally finishing up the paperwork. I'll be out of the army here very shortly, which is very, very exciting actually. But anyway. In the army, right? A commander or a first sergeant or someone of authority would come up and give some kind of task and everyone would be like, "Roger. Oh yeah, I'll get it done." As soon as they leave sometimes it'd be like, "Oh, okay we have like three hours to do that thing. We really need like 30 minutes. Okay, well we're all just going to hangout for a little while and [inaudible 00:16:14]." Right? Then that person comes back and everyone acts busy again. Right? That's not the management style or scenario or culture that you want inside your business. Right? What's so awesome is the people that I'm hiring, especially this guy, I'm so excited for him to come in because I already know that his culture and my culture together match and mix and we do well. I am not babysitting. I am not managing by crisis. I am not managing as a babysitter. Right? I'm setting the goals, I'm saying, "Let's do this. Let's do this over here. Let's take that mountain. Let's do it." I don't have to be in the room for those things to be done. I'm so thankful for that because I can quote so many jobs and I'm sure you can as well, where that was the culture. Where as soon as the individual left, right? As soon as the individual left nothing happened. Nothing happened. That was management by force. Right? Management by crisis. Terrible management style to be a part of that. Anyway. Those are the things kind of going through my head with this and hopefully that's helpful somehow. Understand, again, I didn't worry about any of this stuff until I needed it. I don't know if worry is the right word either but I'm not concerning myself with it until I need it. I really don't need it that hard anyway because the people that I'm hiring and bringing on are already indoctrinated. I think it almost negates some of the things that are in this book is also kind of what I'm saying. You don't have to do all those pieces so deeply. Right? That a lot of these other management books will talk when you have a strong culture in the business and when you hire from within. That's the main key. That's all I'm trying to say in this. It's kind of a long winded way to say it but anyways guys. Hopefully that's helpful. Thanks so much for being a listener and we are well past 100,000 downloads now. I just have not had time to actually go and create the new intro music, which I'm very excited to do. There's something special with it that I'm trying to put in it so anyway, it will be done hopefully shortly. Alright guys, talk to you later. Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best interest sales funnels for free? Go to salesfunnelbroker.com/freefunnels to download your prebuilt sales funnel today.

Take stories about you and craft them to the market you're selling to... Hey, what's going on everyone? It's Steve Larsen. You're listening to the Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. Hey, guys. What's up? Hey, I am going to a lot of events right now. I have an event every other week for the next almost two or three months. That's a lot of travel that's coming up. Some of them, I'm going just to go, and some of them, I'm going because I'm funnel hacking actually. What I'm trying to do, I was talking to Russell about this, with him in his office the other day, and I was like, "Yeah. You know what's funny is I've spoken a lot in smaller groups. I've spoken several times in bigger groups." A lot of people don't know I was actually a singer in high school and in college a lot. I sang in bands. I sang in choirs. I was in musicals. So I mean, the most I ever sang in front of is probably 40,000 people. That was fun. I've done that a couple times actually. I actually really enjoy that part of it. Anyway. What I was telling him is that I haven't really done a lot of speaking in front of more than a couple thousand. Right? So what I'm doing is I've done a lot of speaking in front of a smaller audience, and I'm learning how to control the room. You know what I mean? It's been a lot of fun to go through and do that. I've had a ton of fun with it. Okay? I'm learning to control the room. I'm learning how to make everyone sway the way I want them to. It's been a lot of fun. What I want to do is I want to go, and I want to watch big guys, right, the Russell Brunson's of the world, right, the Grant Cardone's. I want to watch them and how they interact with a room. I want to watch how they interact. I'm really pumped about it. So I've been going around to these different events and watching. It's fascinating to watch the different experiences, I guess, experience the different ways that they interact with the room. Big guys in front of big rooms. It's been a lot of fun. I've actually really, really enjoyed it, and gained a lot of things from it. So I'm sitting here, and I'm speaking next week in front of 2,500 people. I'm super pumped, you guys. Oh my gosh, it's so cool. It's an event down in Dallas called the Happiness Convention. Anyway. So I'm putting my slides together right now. What's been fascinating is to go and put these slides together in a way that with all the different lessons that are happening right now. You know? It's been a lot of fun. I've really, really enjoyed, and I know I keep saying that, but I really do, guys. I enjoy what I do. It's so fun. I can't remember who I was talking to the other day, and they're like, "Oh, that sucks, man. You had to work on a Saturday. That sucks so bad." I was like, "Actually, I am completely addicted to what I do. I'm completely both feet in. I really don't have any other hobbies. This is my hobby. I like to get better at it, and better and better and better." So anyways. I am sitting here, and I am creating my slides, and I'm putting together the slides. I'm supposed to get them over to him today. I don't know if I'm going to be able to do that, but it's nice they gave me a full hour. What they're doing is they're letting me, I'm not selling, but I'm allowed to pre-frame my webinar, the stuff that my webinar sells. I'm allowed to go pre-frame that, and pull people from the audience over to that, and get them ready to buy that. So it's kind of fun. So I'm still breaking and rebuilding belief patterns the exact same way I would on the webinar. So what I've done is I've gone, and I've literally just cloned by slides for my webinar. I'm just adapting them to the room, removing certain elements from it, changing and adapting to the room, the audience that's going to be there. That's always been the hardest part is what I've noticed. It's funny, because there was a time I was speaking in Vegas. I sat down in the back of the room, and I had this stark realization that, oh my gosh, what I had just created is not for the right audience. So I pulled my laptop up, and I'm changing the lingo, same lessons, but the words had to change. You know what I mean? I was not using the correct vernacular. I was not using the correct isms from the people inside the room. I went through and I created. Luckily, I was able to really, really quickly go through and change what I was speaking about. Right? What was cool about it is that I gave the speech. It was awesome. It was a ton of fun. Then about six months later, no, it was about maybe nine months later, this guy walks up to me, and he goes, "Hey, man. I was there in the room when you gave that speech. I want you to know I made $100,000 from that speech that you made." He was like, "Thank you so much. I went out and I did the exact same thing that you were telling us to do. He was like, "I made a hundred grand." I was like, "What? Whoa." I don't know if that would have happened had I not addressed the correct individual in the room. Right? So that's been the hardest part preparing for this speech that I got to give coming up shortly to 2,500 people. I still need to break and rebuild the same belief patterns that I know are in there, but I've got to make sure that it's using the correct vernacular, using the correct stories. I got to use some of their isms. It's hard to always know what those are without actually observing the crowd. So it's funny, because I was telling Russell this story when that happened a while ago, and I said, "Yeah, man. I realized that it was not the right thing." He's like, "Yeah. I've totally done that." He's like, "What I like to do is go sit in the room, and watch the audience for a little while." He's like, "I'm watching the speaker, but what I'm really doing is I'm watching the audience to figure out what," I don't know if he'll remember he said this to me, but he was like, "I like to sit and figure out if my message will resonate with this crowd correctly, and I see what they're resonating with." He's like, "Then I go back to my hotel room. Then I go and I start writing. Then I go figure out the slides and stuff like that." It's so funny, because to so many people that is straight up ludicrous. "What? You finish your slides right before the actual presentation is needed?" Like, "Yeah." That's the reason why. Right? It's this ability, this speed, to be able to get things and produce things out there in a way that resonates with the crowd, but you can't do that unless you're okay with feeling a little bit of ambiguity of not knowing until you get there. Right? Anyway. I got to talk to him, and see, "Okay. Let me get you this rough draft of slides, but please let me get you an updated one after I get to the event." That's what I want to do. That's what I'm trying to do is, hopefully, is get these things done in a way that will allow me to adapt to the room. It's always funny, you guys. You'll start to experience this if you haven't already. Guys, Sales Funnel Radio listeners are rock stars. I know that. I know that about you guys. I know that. I appreciate you listening. I'm trying to give you the best sales funnel stuff. I got some really cool series and episodes coming up here shortly, and going to do a big ole round of interviews again with some experts of their industries. Anyway. There's a lot of cool things coming up here. I know that you guys have probably experienced that before. It's easy to see if the crowd is with you or not. Right? It's easy to see it. You feel it. It's the same thing with podcasting or publishing, whatever it is that you're doing. Any kind of communication piece, you begin to see and feel and know if the crowd is with you. In a very long roundabout way, that's all I'm trying to say in this episode is that when you are building your funnel, okay, make sure you are using a message that you know, not think, resonates with the people that are actually coming into your funnel, the same way that I would if I'm in front of them on stage, the same way you would if you were in front of them on stage. Right? You're trying to put this together in a way that, obviously, resonates in a really, really powerful way. I just had this really cool meeting with a guy who will actually be a guest on the show shortly here. So that's as much detail as you guys are going to get with him right now. He was like, "Hey, Stephen. I was looking through all your videos." He's like, "Your ability to invoke an emotion out of a video is amazing." I said, "Hey, thank you very much. I've been practicing it a long time." I said, "That means a lot." He goes, "Seriously though." It meant a lot what he was saying, and that's part of the reason why I keep telling everyone to just go freaking publish frequently. You're going to suck at it at first. Right? You're going to be bad. You'll be real bad. As you go, what you are really practicing when you're finding your voice is your ability, part of it is your ability to invoke emotion from those who are listening to you. Okay. That's what you're trying to go for, because if you can invoke emotion, you are at the foundation level of where you can start to break and rebuild belief patterns. Right? If I can invoke emotion from you, the listener, it means that I can start telling stories that will shape the way that you see the world or the industry that I'm trying to help you see differently. Does that make sense. Big ole nugget right there, big ole aha. That's why you publish so frequently. It's to find the voice, but really what we mean by that is your ability to invoke emotion. How can you do it in a way that is natural sounding and comfortable to you, right, to your personality? I know sometimes I'm a goofball. I'm a kid at heart. Some of you guys aren't. That's fine. All right. It's whatever it is that you are. So when you out speaking on stage, you're building the funnel, you're going out and you're writing copy, whatever it is, any communication piece, make sure it is resonating with the individual. Some of you guys might say, "Stephen, duh. I get that. Why wouldn't we do that in the first place?" What's funny is that when we write copy, a lot of times, we'll do it from the standpoint of what we think is cool. That's the wrong way to do it. Right? What you're doing is you are writing copy, you're telling stories as the other person would tell them. Okay? You're doing it as the other person wants to hear it, not how you think it sounds good or cool or professional or awesome. You've got to take yourself out of the copywriting experience, meaning you're not the one that you're writing the copy for. You're not the one that you're telling the story for. It does not matter what you think is good or bad. It is completely up to what the market tells you is good or bad, and because of that, you have to know them. I was coaching an individual, actually it was last week, just this last Friday actually. I was coaching somebody, and I was going through, and I was asking this person, "Hey, what market are you stemming from?" Meaning what's your sub market? They were like, "Oh, I don't know." I was like, "Then literally everything I say will be a straight guess." Then they're like, "What do you mean though? Just give me your opinion. Do you like this or not?" I said, "It doesn't matter what I think. I'm not the one filling your pockets, so screw my ideas. Right? Doesn't matter." I was like, "I'm trying to teach you a formula to extract it from the market. The market is what will tell you what is good or bad. Same thing with your storytelling. Same thing with your ability to adapt. You've got to use the vernacular of your market, not what you think is awesome." I've pounded that point several times with you guys. I'm just trying to make that whole idea. She's like, "Hey, is this good? Is this bad?" I was like, "It truly," and I could tell it was frustrating a little bit for this person, but I was trying to make a point. Until you know what sub market you're selling to, not industry, sub market, your stories, don't even start writing them. Right? Don't even start writing your stories. Don't even start putting your copy. It does not matter until you know exactly what sub market you are selling to. Right? It's the same thing. Until I know the person, the type of people, right, the conglomerate, top average individual that's going to be in that room when I start talking to them, some of this stuff, I'm not going to know. I've got to get ground level, got to get right down to the nitty gritty. Right? I got to get down to the nitty gritty of understanding these people and who they are and their passions, their emotions, their fears, their desires, their stories, the stories they're most used to hearing, the stories that I can tell that they will resonate with most, and that will let me invoke emotion powerfully. Anyway. I hope that made sense. That's the power of this. It's starting storytelling. Yes, just get good at doing it in general, but eventually you got to be able to adapt it to the individual with the correct vernacular, correct examples that they are used to hearing so that you are going to where they are, and bridging a gap from where they stand rather than from where you stand. It does not matter what you think. Anyway. That was a big massive ramble. Hopefully that was helpful to you guys. Anyway. I got to get these slides done here, and send it over to this guy. I'm excited to do it, super honoring. Funnel Hacking Live is coming up. I got a bit of a present for you guys coming up here as well for those of you guys who will be in it. So continue to listen, probably the next episode, I will tell you what it is. I just barely got them to my house. I'm not going to tell you what they are. Talk to you guys later. Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnels for free? Go to salesfunnelbroker.com/freefunnels to download your prebuilt sales funnel today.

Due to some scheduling mistakes, we are sitting around at 6 am. Best time to bring advice to your ears right? Right? Anyway, forgive our grumbling and moaning. We will be hyper super pumped when we come to you at a much reasonable time next Monday. Discussion points: DON'T HIT YOUR DOG, The Friends We Made Along The Way, The Different Types Of Stepmoms, Dog Sex, and Whether or Not Water is Important (it is) Send us questions at thatonefriendpodcast@gmail.com Twitter: @that1friendcast Facebook: ThatOneFriendCast Wanna advertise your product on our podcast?? Check out advertisecast.com/thatonefriend

It's a Ramblin' Rohr! Sean and Jon are jet-setting around the planet, so its just Nathan alone in a basement talking to himself. But hey, that's its own kind of weird fun, right? RIGHT? Anyway, topics this week range from Metro 2033 to the sudden change in policy towards Let's Players Nintendo just unleashed. That topic is way too big for one man, but I rattle off some thoughts, along with another news update or two and a brief appraisal of the latest Star Trek film. Oh, and moving is weird, huh? Some thoughts on that and more (a bit more, I promise its not too long) on this week's Top Down Perspective.