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Re-releasing a DAT listener favorite! Chris Sands and Brent Saunier are on the podcast to talk about the hottest topics in the dental accounting world. Founding partners of Pro-Fi 20/20, these dental CPAs chat with Kiera about how to reduce overhead and expand the number of patients coming in, expense metrics from the hundreds of offices Pro-Fi works with, a tax rule you NEED to live by, what to stay away from financially with your business, and a ton more. Pro-Fi 20/20 is an accounting business that the Dental A-Team recommend. This episode is a goldmine of information from two fellows who know what they're talking about — especially with regard to the dental industry. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera. And today we are bringing you something so special. I am so excited because this is one of our most popular episodes from the archives. Whether you're hearing this for the first time or catching it again, I am so excited because it's jam packed with a ton of takeaways that you can start using right now in your practice. We have released thousands, literally thousands of episodes. And I wanted to start bringing a few of these amazing episodes back for you. So I hope you enjoy. And as always, thanks for listening and I'll catch you next time. on the Dental A Team podcast. speaker-0 (00:31) today I wanted to bring on two special guests. These are actually CPA in the CPA world. Believe it or not, Dental A Team actually consults this company. So we definitely love them. They went a step above most CPA companies and they really wanted to get to know the ins and outs of the dental world. So I'm super jazzed to bring them on and to just have them dive into some of the hot topics in the accounting world. ⁓ two people that I trust and recommend heavily. ⁓ I They are one of my top three CPA firms that I refer and recommend constantly. So I'm excited to welcome Chris and Brent from Pro-Fi. How are you gentlemen today? speaker-1 (01:06) Awesome, Kiera. Thanks so much for having us. We're excited to be with you. speaker-0 (01:10) Yeah, absolutely. Brent, how are you doing today? speaker-2 (01:12) I am doing great. I appreciate the invite. I'm looking forward to this 30 minutes with you. speaker-0 (01:17) Yeah, absolutely. Well, who knows? We'll see how long this ends up going, guys. Brent, can't put a time on us. It could be dangerous zone. speaker-1 (01:24) You're lucky he said he's doing great because we're in the heat of extended tax season, so he's kind of in the trenches. Lucky he's in a good mood. speaker-0 (01:32) I know Tiffany has been trying to get back out to you guys to see you and Beth you heard this awesome rock star in the company She keeps saying like tiff. It's like extended tax time or it's this or it's that deadline I'm like, my gosh, you guys just have I think you're secretly adrenaline junkies of CPAs even though you don't come across that way But I think you love it cuz tax season I feel is just like adrenaline rush like trying to get to the deadline. I just can't imagine that stress like Every quarter every year you just hit it. So props to you guys. That's not my world but super jazz to have you guys on here. ⁓ so Chris let's dive in I know there's some things so we're gonna kind of hit on overhead we're gonna talk about some taxing some Some things to be aware of i'm just so excited because this is a world I don't know and I do purposely bring really really talented and educated cpas and financial advisors onto the podcast because I'm we have a three-fold approach in our company. It's focusing on Money and finances making sure your business is profitable you as a person and as an individual and then systems and teams top to bottom So I am big I think as a business owner. I wasn't profitable when I first started. I didn't know how to look at my numbers I didn't even know what the heck over influence. I was like googling how to figure it out So i'm just jazzing you guys are here. So Chris kind of take us away I know you had some great topics for today and i'm excited to just Rift a little bit with you, dive into these things, things that are really tangible for our practices now, especially where you guys work with hundreds of offices across the nation. Lots of good data to be pulling out for our practices listening. speaker-1 (03:04) Sure, well, ⁓ Kiera, I think that there's a lot of discussion around, does the DSO world seem to do a better job with overhead than the private practice world? I think a lot of private practice doctors are wondering that, they're frustrated or how do I get my overhead down? And a lot of times, I think when you focus on expenses, you tend to attract expenses. And in our world of accounting, I will often tell doctors that, ⁓ Accounting cannot make you money, it cannot generate revenue. The expenses part is the easy part for us that we can work on trying to reduce some things, but you either have a revenue problem or an expense problem. And in most cases it's actually, you creating enough revenue on your fixed expenses? And most of dentistry doesn't understand how simple that is to scale the dental business model when you look at it from a high level. You scale a business and reduce overhead with doctor production. Okay. And so that means you need enough patients to see the practice that I worked in from my experience was 40 to 60 new patients a month per doctor, per full-time doctor. And it means you need to be reinvesting enough into marketing. And I'll talk about that, that expense or reinvestment of marketing in a minute to get those new patients. And you need to be. monitoring the phones that get answered properly and there's conversion rate of those inbound calls to appointments scheduled. And then the real job is case acceptance. Okay, and so here I am in an accounting firm coming on your podcast and I bet you didn't think I was gonna like be talking about case acceptance. speaker-0 (04:46) was like, wonder we didn't talk about all your time. I'm just kidding. speaker-1 (04:49) So, know, dentistry is really the product that's being delivered. And if you're ethically diagnosing the need and creating the treatment plan, your job is to help the patient understand the urgency and necessity of fixing the problem and paying you to do that work. So your job isn't really the dentistry itself, it's case acceptance. And your first task is to become great at case acceptance yourself as a practicing clinician. But then the real task as the owner is to be able to teach other doctors to become good at it. So I think, you know, the only the only variable overhead that the dental business model has is paying doctors a percentage of the dental collections that they create. And then you have labs and you have supplies. associated with the dentistry that's delivered. those expenses are variable. They track with the amount of dentistry that gets done. Everything else is fixed overhead when you really think about it. Marketing is fixed and it only changes based on your choosing. Your team expenses are fixed and they only change when you hire or fire. Your rent and facility costs are fixed. Your equipment costs are fixed and only changed by your choosing. And the various required admin costs, they're all pretty much fixed. They only change by your choosing. So if you can create more doctor generated collections with the same team and fixed expenses, your profit margin goes up, your percentage overhead, your percentage overhead to collections ratio goes down. Okay. And so I guess we see most private practice or single, should certainly say single location, solo doctor practices. We see them failing at this because they choose not to reinvest enough. back into the business, into that marketing for new patients. They're not monitoring the phones. They're not training their team. They're not training their doctors on case acceptance. And they're too closely focused on just the clinical delivery of the dentistry. Don't get me wrong, that's required, but that's not what makes you successful or financially successful. So I can give you ⁓ some generic ranges for expenses, but the real thing is that You know, the real way to scale a business is to generate more revenue on the same overhead. That's kind of the definition. speaker-0 (07:20) And isn't that basically then probably the DSO model because they have lower fixed costs per se. They've figured out how to have centralized billing, centralized call center, centralized. So many things centralized that they don't need all these different things. So solo practices, if I'm understanding correctly, they've got all the costs associated, but they only have X number of revenue where when you start to add in those multiples of practices, That's where your fixed costs, it's going, yes, of course your fixed costs will increase a bit, but I mean, I do know our fixed costs did not go up that much more when I added our second practice to it because I already have my base of fixed costs there and then we're just able to add more revenue. Is that kind of what you're saying? Am I understanding? speaker-1 (08:01) Yeah, I mean, you know, that, part about centralizing is, know, when you, when you do have multiple locations, I would say three or more, then you can consolidate the amount of team that's working the front desk into one location. Instead of needing three to five team members at the front desk in every office, you may only need three to five team members for all three offices. You're having one of the best things by the way, as kind of an aside, one of the best things that private practices can do as they grow is to get those phones off the front desk. You know, let. speaker-0 (08:20) Right, right. I agree. speaker-1 (08:30) You know, like there needs to be, that needs to be in a totally separate admin space. But, ⁓ you know, I get asked that question a lot. Like my overhead is 65 % and how can I afford to hire another associate doctor and pay them 30 or 35 %? Well, you know, that doctor is going to create new collections. That's the point. It's not to give them your patients. It's to grow the number of patients coming in that, that you as one doctor maybe are stressed. and you hire the next doctor and you've got to continue to invest in the marketing to keep your job as the owner is keep the chairs full, right? As long as the chairs are full, if that associate doctor is ethically diagnosing like you are, if you guys have a ⁓ clinical standard of care in your practice, if you guys talk about how you treatment plan and your treatment planning the same way, that's all required. But here's the real test. You know, how do they connect with people? How do they, how do they, establish a relationship, establish trust and get them to move forward with that treatment. So I think dentists hate to use this word in dentistry, but the job is kind of sales. You know, if you believe in your product of dentistry to solve this need and like, again, if you diagnose decay and they don't get rid of it, you failed. I could go on a tangent on that, but the new doctor will bring new collections and you might have to hire at most, you know, an additional speaker-0 (09:46) Yeah. speaker-1 (09:55) Assistant or two and that would be a new fixed overhead. You would increase your fixed over it slightly But other than that the doctor covers all their costs with their their percentage pay the labs that are associated with it that the supplies are associated with it and You should net somewhere in the ballpark of 40 to 50 percent on the new collections they create and that that just adds to your profit Because all the other fixed overhead stays the same speaker-0 (10:19) So I think there's a few things on there of like, I just, think it's a matter of realizing a lot of people bring on associates though, because they're tired, they want more free time. They don't want to be working as much. And I think it's important to clarify that if that's your model, that's totally fine. Everybody knows on the deadline team, I am not somebody who judges. I think everybody has their own personal path. And so whatever jives with you and resonates with you. So if you're wanting to bring on an associate to have more free time, to not have to produce as much, fantastic, but realize that that overhead might not trickle down because now you're kind of replacing your cost with an associate that you're paying. And some doctors I know don't take as much pay as they would pay an associate per se, which to me, I think is a somewhat failed model. I'm really big on prepping and preparing for that associate, paying yourself as if you were an associate. So you know, these costs before you bring on an associate. ⁓ but I really think it's important to note that because like you're saying that overhead will go down as long as the doctors are producing. And as long you're able to bring on that other doctor and have them produce, cause they should cover themselves. I definitely agree with that. ⁓ also I'm sure people are saying, yeah, but Chris, like in order to bring on another associate, I'm going to have to build out ops. That's a huge cost and expense. So I am curious, what have you guys found in Brent? You might have some answers to this Chris, you might. ⁓ but if an office is having to say, build out two more ops. in their practice to be able to bring on an associate, how long does it usually take when you're doing build outs for that cost to be recouped and start being more profitable? Because oftentimes I do think that that gets into the problem with a lot of doctors is they're constantly building more to bring on these other doctors. So they're always adding more and more expenses. Like when do they ever break even? So what have you guys seen with build outs and different things like that of that break even point? How long should they plan for it to not be as profitable? speaker-1 (12:09) Okay, I'm gonna give you a lot of answers on this. So number one, we use a metric called revenue per chair. So, you know, every, you speaker-0 (12:17) What do recommend? What do you guys recommend per chair? speaker-1 (12:19) So yeah, everyone has a space and you have only a fixed number of spaces or operatories you can have in it. And there's only a fixed amount of time and days and hours and a number of doctors that you have. And revenue per chair capacity, we see a range between 25,000 to 40,000 per chair per month. And it does not matter when you do this. This is just, take collections and divide it by the number of chairs you have. ⁓ This does not matter how many chairs are for hygiene or how many chairs are for dentistry. That's your choice. Actually, you know, there are models where every chair can do everything and the patient never, but the 25 to 40,000 at 35,000 of revenue per chair, you're running fairly efficiently and you're going to need to be planning to expand. You're going to start to run out of space. So that's our metric first and foremost. And so if somebody tells us, well, speaker-0 (12:53) Sure. speaker-1 (13:09) I've got four chairs right now, but I have space for seven. I haven't built out the other three. I tell them, you don't need to build out the other three until you're approaching that $35,000 a month of revenue per chair. Question you asked, how much does it cost and when do you recoup that? So in my experience, typically it's around $25,000 per ⁓ operatory to equip it, assuming it's already plumbed. ⁓ after you just take that number and say, so let's say you were equipping a few operatories, so $50,000, you ⁓ essentially, your cost of the doctor plus the lab and supplies should max out at 50%. Okay, now they have to be producing. So until you get them, they've produced over $100,000. All right, let me do it per chair. They need to do over $50,000 per chair for you to get your costs back. After that, you're in the money. speaker-0 (14:09) which I think is also smart because I don't know. think dentists kind of err on two different sides. Sometimes they're too slow to actually build out. They are so cost conscious and so concerned about that build up, about the cost of the chair, about all the other things that they're missing, that that one chair is going to generate several thousands of dollars of revenue. I've had a few doctors where I'll say, sure, no problem. We'll do a deal. I will happily pay for that one chair and you pay me all. the revenue that comes through from that chair for the next three months. That's all I ask is three months. and I know I'm going to come out way ahead of you because it will generate and it will produce, especially in high producing practices. So I think so often people are just so scared to do those build-outs because they see the cost or they do the flip side where they believe like, if we build it, they will come and they're overly aggressive and they don't have necessarily the patient base or the doctors in play to be able to accommodate that. So I love, I need to agree. It's either cut costs or increase your revenue. Like that's really overhead. speaker-1 (15:12) One more way to think about it is, you know, if they have patients that are having to wait so many weeks or months to schedule out to come in. if you can calculate your collections divided by the number of patients seen for any given time, for year to date or for a full year, you can get your average revenue per patient. Okay. And if you know your average revenue per patient, you know how many either new patients or how many more patients you need to fill that chair to cover the cost. Okay. So if your average revenue per patient was, you know, $1,500 per patient, um, and the cost of that chair is 25,000, just take 25,000 divided by 1500. And that'll tell you how many patients have to be seen in that chair before you pay for that chair. Sure. You're to be in the money, you know, it's in terms of the construction. That's another basically upfront, one time fixed costs that you're going to cover. And then all the future revenue that it's going to generate. So. Maybe if you like, think before we end this topic on overhead, I'll give you kind some of our expense metric. ⁓ speaker-0 (16:18) Sure, yeah, absolutely. Well, hang on, before you go into expense metrics, I want to bring up one piece that I think often gets missed, because you're saying like we're in the money. But I also want to bring up something that I really love to point out, and that is return on emotion. Some people don't want to bring on an associate. Yes, like as a business model, you can be more financially successful with an associate. Yes, you can, having more chairs, more build out, more practices. ⁓ But I also want to point out there is a return on emotion. There are sometimes Bigger headaches, they're also sometimes less headaches with bigger organizations. I personally love to consult larger practices. The pettiness, the cattiness, the smaller drama is way less in larger practices or multiple locations. So like that drastically drops down. They figured it out. They're dialed into systems. But at the same time, I think it's important for people to assess that return on emotion. You might have a dreamy life. You might be doing exactly what you want and sure you could produce more. But if you're off work at say two or three o'clock every day and you work two or three days a week and you're shelling and seven fifty to a million in profit, not a bad lifestyle. So I think it's also important to assess like what you ultimately want and what your return on emotion is before just saying like, I'm going to build because this is the way to do it. I think if you're looking at your practices as a business model, which I personally think a lot of us should look at it that way, ⁓ just to see what you what you ultimately want, what's your end game. And that's also where I love financial advisors of Like what is your total term? Like where do you want to get? Does it make sense to grow? Does it make sense to stay where I'm at? ⁓ I think oftentimes we, we forget that return on emotion and how that is. We always think of like return on investment, but what does that return on emotion too? So just want to put a plug of like, I think everyone's on their own path, their own journey. Definitely agree. There are lots of ways that you can be insanely profitable and having multiple practices is a great, great, great business play. And you're able to help more practices. I'm all in favor. You're gonna have multiple locations. Make sure you're doing awesome dentistry because sure, it can be very lucrative. Just be ethical because I think that plays out long-term. So Chris, with that, what are some of the metrics you guys look at? Because I agree, I love to hear people's metrics. I think we're pretty closely aligned with you guys on metrics, which is another reason I really love working with you guys and your clients. speaker-1 (18:32) So I think if you ⁓ were to survey the Academy of dental CPAs and all of their, what you see them put out statistically, they're gonna tell you the metric of one to 2 % for marketing. When you go and you immerse yourself in the DSO world and their conferences and get to know what they're doing, you're gonna see more of an average of six to 8 % reinvestment into marketing. DSOs have a harder time with retention. They have more patients going out the back door. Private practices. degraded retention, but they don't often invite enough people to the party. So we don't go by the one to 2 % number. think that's an area where people try to, they're trying to keep costs down. You know, your business is the greatest asset that you own that provides the greatest return and you have the most control over. So you should be reinvesting in it more than you reinvest in the stock market or anything else. So our metric for marketing is three to 8%. Private practices, like to see at least three to five. I mean, excuse me, in GP practices, in specialty practices, especially like orthodontics, needs to be on the higher end. Team expenses between 20 to 30%. We certainly try to keep that under 30%. Team expense does not include doctors. Okay. So that's all of your, all of your, uh, your, your entire team, including a hygienist as well, but not doctors, uh, dental supplies somewhere five to nine, five to 10 % labs. speaker-0 (19:36) Yes, absolutely. speaker-1 (19:58) four to 7%. So again, those dental supplies and labs really should not be greater than roughly 15 % total. Rent and facilities, five to 9%. What does that mean? So if you have a high percentage in your rent and facility costs, if your rent facility is let's say nine, 10, 11%, that means you're probably not maximizing the space and getting the collections that is possible there. Again, using that revenue per chair metric. When you're on the lower end, if you have 4 to 5 % rent of facility, means you're running very efficiently. You're probably going to be running out of space and need to expand or potentially relocate or get another location. And then there's general administrative costs somewhere in the range of 4 to 10%, depending on the practice type and what additional folks they have. speaker-0 (20:48) Cool. speaker-1 (20:50) That's it on everything. speaker-0 (20:51) No, I love it so much because I think so often people don't look at their P &Ls and they don't even know what they should be targeting for. It's just like, well, do I have money left over or do I not? And then I don't know. like all of that combined should equal about 50 % there. Is that correct? Those are 50 % and then doctor pays 30 % to give a 20 % profit margin. And then you subtract debt services from that. that kind of your guys' model? That's what I've heard. It's what I typically recommend. speaker-1 (21:18) Roughly. mean, yeah. You know, I, the most ideal is that I think when the average doctor starts to work with us, their profit margin is in the twenties, the 20 % range. our goal is to get them into the forties. Okay. And everyone does chase this like 50 % number, but I will tell you that eventually if you have to scale again, if you have to reinvest, that's the part like you're, drive yourself nuts. Would you rather have, you know, 50 % of 1 million or do you rather have 40 % of 3 million? Right. You know, and that's that. So it's not always just about that overhead percentage. Uh, it is about if you choose to scale and you're, you're buying, you're reinvesting some of your, your overhead percentage, you're reinvesting some of your money to buy back your time. Like you said earlier, okay. Um, whether that's on multiple doctors or not, you know, being a slave to the chair is difficult and high risk to you as a business owner. It's one of the riskiest business models there is. speaker-0 (22:12) Right. I think that that's such a good point. But guys, you don't know, can, Pro-Fi is fantastic. You can reach out to them, have them help you with your PNLs. Also your current CPAs, you can get a chart of accounts and give them these percentages and say, this is where I want it to be. Help me get there, give me some information because a lot of CPAs are not dental specific and they might not know these industry standards. And I agree with you. I also think it's important to think of growth years and also profit years. Some years you are definitely massively. reinvesting into the practice and you might not be sitting at as high of an overhead, but you're doing it with the intent. Like when I bring on new team members, when you bring on new doctors, your overhead is going to go down. It should go down because you are investing and you're growing, but you need those people. This year on Dental A Team is a growth year. I am heavily bringing on new team members. My overhead is not as great as it has been in the past years. But if I, like you said, chase that X number of overhead and never invest in that growth, I can't get to the next level of where I wanna go. So I thought that was really, really helpful. Thank you for that, Chris. And I know now we wanna spin over to Brent. Brent's been hanging out silently over there of some tax things. And I do love that you guys ying and yang on practice metrics because that's what we're all about. And then the tax world that I'm like, here's the thing. Here's my take on taxes. I am so grateful to live in a country where I get to pay taxes to have my own business. Like I truly think that is a massive blessing of the country we live in. With that said, I also think it's my responsibility as a business owner to be as savvy as I can on taxes and not overpay on taxes because I'm just dumb and I'm not actually looking at strategy using smart people beyond myself to do it. So Brent, I'm so jazzed. Talk to us kind of about some tax things that you've been thinking of that your clients are dealing with. speaker-2 (24:00) Yeah, absolutely. So I remember a few early evening calls with you and you're calling and saying help. speaker-0 (24:06) It was in December last year, like literally right before the end of the year. And I was like, Brent, I owe so much dang money in taxes. Any ideas? It's fine, guys. It's fine. speaker-2 (24:19) One of the foundations of Pro-Fi that we built it on is education. So we are very big believers in educating our clients to understand, first and foremost, how do you even generate taxes? So the number of conversations we have with dentists that just don't have a basic understanding is really astounding to me. So we first take an approach of, you have to understand how do you generate income tax? You generate income tax by the salary or W-2 you take. and profit. The key thing here is it does not matter if you take a dollar of that profit out of the business, you still owe tax on the profit. So here, when you're looking at your P &L, let's say a doctor has a half a million dollars of profit and they choose not to take it home and leave it in the business, they will still pay tax on half a million dollars. I had a call today, the exact conversation is like, why didn't take any of the money home? speaker-0 (25:18) It doesn't matter. were profitable brother, sister, like rock on. Happy day for you. speaker-2 (25:23) You know, as Chris was alluding to, if you choose to reinvest in the practice, do marketing or other items like that that are deductible, that will obviously reduce your burden. The second thing, the second biggest mistake is don't underestimate your effective tax rate. So Chris and I have, we call it, I guess the golden rule or the 40 % tax rule. And that is geared towards over-preparing a business owner when it comes time to send in those quarterly estimates. And I'll come back to that one in a minute, but the 40 % tax rule, if you have a pen, I would write that down because that is a rule to live by. And also ask your CPA advisor, whoever they are, whether it's us or your other another CPA, ask them before you make the decisions. So I got a call yesterday from a doctor in South Carolina. He's like, hey, I want to buy a machine that's going to cost me $85,000. My equipment rep said I'd get a 40 % tax deduction. Just about that much. speaker-0 (26:23) That was a clever salesperson. speaker-2 (26:26) Yeah, they all do it. We love equipping reps. No badging equipment reps. But understanding, depending upon your entity type, whether or not you will be able to deduct that in the current year is a huge thing that you have to understand. Chris and I have seen so many doctors over the years that have come to us after the fact. And I think we've done a great job of educating, hey, I bought this equipment, it's $100,000. When we do the tax return, it's like, you're not involved deducted. They're like, why not? The equipment reps that I could. So just make call your advisor before you do it. That's the best thing you can do for yourself. speaker-0 (27:02) Well, and I, to that point, I just say like, you should have experts on your board as a business owner, people that you genuinely trust for taxes. And like you said, ask them, ask your rep about the best products and what they're seeing of results within the patient's mouth. Cause that's where they're experts. But I'm just going to put a massive plug, like, gosh, the number of dollars I have spent personally, because I didn't ask, If we can save anybody even a couple of grand, like you're welcome. You're welcome. Just ask, ask before you do it. speaker-2 (27:36) Right, absolutely. Then I kind of look at what are some things that you can do to make sure you're not blindsided by that tax surprise? ⁓ One thing we do is we always recommend in your business, you have to run multiple bank accounts. And one of those bank accounts is a tax savings account. Your business should fund and pay for your personal tax bill. So think about like ⁓ grandmother's cash envelope system. create different buckets in the business, move the money out of your OpEx account because, know, like for me, if I have 20 bucks, $20 in cash in my pocket, I'm going to spend it. But if I put it away in the bucket where it's intended, it'll be there when I need it. speaker-1 (28:18) My bucket, right? speaker-0 (28:19) Yes, you can just send them my way this year Chris. It's fine Brent. It's fine I'll take him but Brent I want to speak so highly to that because ⁓ It really does help. I will also put a plug of like have really good financial planners and tax planners with you because I am actually really really good at saving money for taxes What I really get frustrated with is when it comes to December and I have been saving and I have been putting that away ⁓ And then they're like, Kiera, you owe an extra X amount. And I'm like, what the heck? I've even saved this. So that's where I also think it's really pro to have really good CPAs that are that actually no tax. So I am curious. You guys tell me the truth, because I don't know how this works. I'm not a CPA, but I swear every year I get a call December 1st and it's like almost a double what I've already saved for the whole year. And I'm a saver. Like I don't spend a dime in my business. speaker-1 (29:14) call you get all year long, Kiera. speaker-0 (29:16) It's not well, I have a monthly call with them and we even plan for taxes, but this year my quarterly taxes It's okay guys. I'm interviewing new cpas. It's okay. my cpn doesn't listen to the podcast I don't think if so, it's great. We've had a good run for several years But like that's where I get a surprise. Is it common? Should you be getting a surprise call on december 1st? If you've got good tax people, and you've been planning and preparing and putting money aside all year long is that speaker-1 (29:41) As you answer this question for her and I would go over safe harbor estimates, but Kiera to set you up for what Brent's going to say. What happens is somebody tells you a number and you kind of start to operate like a zombie and you're like, okay, I put that number away, put it away and you did it. And you're like, okay, I put the number where you told me, but at the same time you're trying to grow your business. speaker-0 (30:06) To that point though Chris I'm gonna like back on this because I think I'm actually a really smart business owner But every freaking year this happens. I'm trying to fix this and hopefully someone speaker-1 (30:15) I think it has to do with your growth. speaker-0 (30:18) I overestimated what my growth would be this year. So I said I was going to be double what I was last year and we're coming in at about a 70 % growth of what I was last year. So I gave my CPA a 30 % extra window to project on me and we're still coming up a hundred, I'll say a different number, but I'm coming up more than I had saved. almost three times as much as they had saved for me. cause I get burned every single year. So I'm like a squirrel with nuts and I put away for tax savings in my company because I never know what I'm going to owe. And it scares me. So with that said, I agree with growth. If you can, if you can project where you're going to go and you're having consistent quarterly meetings with your CPA, is it common to still have a massive like uptick in December? I would ask. speaker-1 (31:04) No, it's not. So look, to keep it simple, like, you know, I'm kind of talking on the managerial accounting side of things and Brent's talking on the tax side of things. If you're meeting with that accountant and you look at that bottom line profit, okay, you owe 40 % of that profit, whether you took it home or not. And then if you made any estimated tax payments, you can subtract those tax payments from that 40%. Okay. ⁓ And then you can apply some deductions and maybe bring the number down. speaker-0 (31:24) Agreed. I'm asking for a friend hashtag myself right now I mean I get better every year around taxes because I hate the surprise and I think most people do but I also wanted to point out I'm like I think I'm pretty savvy with business I talked to a ton of CPAs like this isn't like my first day running a business So and I'm happy to hear and with that 40 % So here's another thing that I've also which maybe I'm just dumb Maybe I'm just coming around the block to this so you guys can tell me ⁓ but it's 40 % of the profit correct like And that profit also includes my W-2 as a business owner. So I've got to like... speaker-1 (32:10) That profit is after your W-2. Hopefully your W-2, you have normal withholdings. Sure. you're like zero or one, you can kind of pretty much say, hopefully the federal and state taxes are all withheld from that for you. Right. have to worry about it. Okay. It's the profit that's left over after your W-2 and all the other expenses of the business you have 40 % on. So Brent, tell her about what happens at the beginning of the year. When we talk, they those first estimates. think everybody starts to like, they get glued to the estimates and they never update them. speaker-2 (32:41) Yeah, so a couple things. So, Kiera, speaker-0 (32:45) Call you in December, Brent. We're going to have this conversation in year two. speaker-2 (32:49) Maybe we should start in January for next. speaker-0 (32:51) I like that strategy is much better. I'm like I've even I started my tax meetings in July this year guys Like this is how much I'm paranoid and I'm like they're just shelling a ton on me again And I'm like how does it happen every year? I don't I don't understand so speaker-2 (33:05) Here's a trend I noticed over the last four years. you know, there was in 2017, there was the Tax Cuts and Jobs Act, which changed the tax code. also changed. There's also been changes to the payroll tax tables. So I would take UW2, look at your federal tax withheld and divide that by your taxable wages in box one. More than likely, it's going to be in the 10 to 12 % range. If you were in the 40 % tax bracket, you're already 30 % short on your taxes. Let's say you pay yourself $100,000. If you're 30 % short, that's a five digit dollar. So that's where I'd first start. And that is very, very, very common. You will not see any withholding in a W-2 being over 25 % unless you manually requested that from the payroll company. speaker-0 (33:39) Right. speaker-2 (34:01) bonuses or automatically taxed at 25%, but your regular payroll is probably in the 10 to 12 % range. So that's one reason it's happened. What Crystal's talking about, so let's say that we prepare your return in April. So let's say your 2020 return and every accountant will do what's called a safe harbor tax estimate, which basically says your estimates will be 110 % of your prior year tax. speaker-1 (34:30) The IRS wants you to put 10 % more than last year away, like pay them in advance. They like you to do it quarterly because collecting money once a year is a bad business model. speaker-0 (34:40) And it's a bad business model. speaker-2 (34:42) So like Chris said, when a client gets those estimates, and let's say they're $25,000 a quarter, they are fixed on $25,000 a quarter. So what we do is with all of our clients in June and early July, we actually run tax projections or mock tax returns the upcoming year. We pull their year to date profit, we get all their deductions and we project out if that original safe harbor estimate has changed. Then we do it again in November and early December to make sure that you're still on track and also looking for additional ⁓ tax strategies. But to answer your question from earlier, should you be surprised with a big number? No, not if you're doing proper planning. speaker-0 (35:30) with like a little variance, but I just want to point that out because I think so many business owners get scared of taxes and this year, don't worry guys, it's on my vision board by the age of 36. I will be a tax expert. I look at it every single night. I have no desire to be a CPA, but I really think it's important as business owners to educate yourself on taxes and like you said to plan and to save for it because otherwise it's just this always surprise bill that creates stress. For me as a business owner, I know often I just feel like I don't dare spend money because I'm gonna get hit with this big unknown. And so I'm like this girl, I literally have four tax savings accounts in my business right now. And they're in like four different business accounts, so my CPA can't see them all. Because I'm like, you come to me every year with this huge surprise and every year it's like double what I thought you were gonna say. And like I'm grateful to be very successful in what we do. However, I don't think business owners should be surprised, especially if you have a good CPA. So I just wanted to like find out like, that normal? I feel like I'm on the anomaly, but good to know on that. speaker-1 (36:33) Tax surprises cause cash flow problems. speaker-2 (36:39) So Kiera, let me quantify that one of speaker-0 (36:41) Guys, don't worry. Everyone on the podcast, this is a Cura therapy session. You're welcome to be attending this. So we're glad. speaker-2 (36:48) So can there be a tax surprise? Yes. The reason the tax price might happen is if you told your CPA, hey, I'm going to be doing these improvements and they're going to be done by December 31st. If in December you tell them, well, it didn't work out and I'm not going to have all these expenses. And yes, you're going to, you're going to get a surprise because you didn't, your plan didn't follow through. The other thing is talking about the separate tax account in the business. It's, speaker-0 (37:12) That's fair. speaker-2 (37:18) Absolutely recommended, but the most important part is you cannot spend it on anything but your tax bill. You cannot not rob Peter to pay Paul. That is probably the biggest mistake you could make is saying, well, I'll take it now. I have eight months to put it back in. speaker-0 (37:34) That's like that makes my heart stop. I feel so stressed for people and also for anyone who wants to know like you I wish you could see the zoom right now with me Brent and Chris You know these guys love what we're talking about because Brent is literally getting like so excited and so animated talking about this So that's just when you know people are good at what they do I get so geek I'll geek out on dentistry and systems and like how we can help you and they're jazzing about some some tax benefits here So I agree. I think that if you aren't doing that, I also like the thought of 40 % Do you guys recommend, because I know another piece to it, which I realized this year was like charitable contributions. I'm LDS. And so having charitable contributions, 10 % is something that I was like, that was funny. We didn't prepare for that. So that's like another check that I wasn't planning. And then also like SEP and 401ks. Do you guys have anything that you recommend for that of having a tax savings fund, but also building up those other funds and those payments that you'll be making to reduce your tax bill? Yes. but those are also pretty big expenses, depending upon how your business does every year. How do you guys manage or navigate that? Or should I just be saving more? Because again, I'm like building these funds up to this, I've got four accounts, because I stress out about it. speaker-2 (38:44) So Chris, I'm gonna let you take that one on the cashflow. It's really cashflow planning. speaker-1 (38:48) Yeah, a lot of questions in there. speaker-0 (38:50) Cool, like I said, this is why I podcast guys, because I can ask my own personal questions. speaker-1 (38:57) In terms of okay, should you be doing okay. what do you want me to start a chair charitable chair? speaker-0 (39:03) Just like I think that a lot of people might get quote-unquote surprised at the end of the year because not only do we have a tax bill to pay, we have charitable contributions that we're paying. We also have 7401Ks. Like there are quite a few other funds that need to be paid out again to reduce our tax bills to help us. But those are also cashflow that you need to have on hand as a business owner to be able to front that money. So I've been also thinking that could be why other people feel like it's a surprise at the end of the year, just all lumped into taxes when it is just other pieces to help reduce that tax bill for you. speaker-1 (39:33) if something is important to you, then it needs a separate bank account. if charitable giving is important to you, I think you should have a separate bank account so you can visually see that you've got it ready to pay. And in order to make it tax deductible, it does need to be a 501C3. can't just be any random, say, it's... Right? So ⁓ when it comes to all of the retirement accounts, mean, ⁓ 401Ks and IRAs and simple IRAs and all of that, speaker-0 (39:51) about last year. speaker-1 (40:02) Roth, that's like the smallest fraction. That's like the, you know, the entry level league of the tax code in terms of savings. And it's, it's really kind of the stuff that the masses can do. I certainly think it's important to save and save for retirement. think when you're a business owner and let me say this, mean, upfront, I'm a contrarian. I think when you're a business owner, you have to be a contrarian and know that not everything applies to you the same way as everyone else. Sure. I, my bias is I have a much. stronger tendency to say, you know, spend the money in your business or put the, I should say, invest, reinvest the money in your business for growth, because it's going, there's an asset value to that, to that business. need to learn what that is and what you one day can exit it for. And it creates, gives you the most, you know, income. ⁓ If you put money into a 401k or you put money into marketing in your business, you get the same tax deduction. So that's a question. If you're looking for like year end stuff, you know, You could put the money into the, into the retirement plan, or you could prepay some expenses for next year. ⁓ You lot of people, think don't trust their business, which is weird because it's the thing you have the most control over, but they don't trust their own business. Typically it's cause they're not really great at managing their own cashflow and having discipline. And so they're, they're hesitant to invest the money in the business. And they'd rather go roll the dice and put it in the stock market. And at the time of this podcast recording, let me tell you. We are in a recession. It has already begun. Everything is very high. Stock market's high. Real estate is high. Your business is one of the safest places to put your money right now. It provides you an inflation hedge, okay? And it creates revenue. ⁓ And it's tax deductions. I'm a big believer in putting the money into your business or getting another business. I think Brent can talk about, know, people ask us like, what are some of the largest speaker-0 (41:47) Right. speaker-1 (41:56) deductions you can play in. Like what, are the bigger things you can do outside of a 401k? Tax deductions. Generally speaking, the tax code rewards you for doing things that improve our economy. And that's primarily investing in businesses, you know, adding another location, employing people and commercial real estate, commercial real estate is a big one. Again, commercial real estate's really high right now. It may not be the perfect time to be buying or building. Cause all of the costs are really high. save that cash, even if you have to pay some taxes, save the cash for liquidity for the tough times. when this recession happens, most practice owners are going to stop investing in their business, they're to stop marketing. And you got to do the opposite. That is the time where you can do all of that at its lowest cost. that's when millionaires are really made is during recession. So I'm going on a tangent now. You got me passionate speaker-0 (42:50) No, I like it. I like hearing it because I like thinking of other things. think so often you said it really well of business owners want to contract. They want to not reinvest in themselves. It's like, well, like let's put it in the stock market because that's what I heard that we should do. But I really do love that mindset. And that's why I love podcasting. That's why I love talking to different people. This is why I bring you guys on here because I purposely, intentionally bring different ways of thinking out there. You've got to make your own decisions. But I'm a big like when people are zigging, I want to zag. So right now real estate's hot. Commercial's hot. The stock market's hot. Like I literally am sitting here just thinking like, here, just sit on some cash. Like, like you said, I might have to pay more taxes on it, but sit on that cash because you know, it's going to drop. And during that time, that's when you do the exact opposite of what everyone else is doing. So I really love that advice. And I think it's wise and it's prudent. I also love what you said, Brent, of having the 40%. A lot of people say do 30%, but agreed a lot of dentists do tip into that 40 % tax bracket. And I would much rather over prepare than under prepare. Chris, to your point, I really love also having the buckets for like we said, charitable contributions, if you're going to do ⁓ 401ks, but I really, agree with you too. I think reinvest in your business. Look to see, I do end of year spending. I look to see what I could reinvest in, what things are gonna propel us the most. I look at marketing, I look at website rebuilds, I look at. Different softwares that are going to propel us forward different ways to make our our practice more efficient What things are really going to invest in our company and our team? To make it and then I just do fun things like, know trips places I definitely don't get much ROI on that except for emotional ROI, but I know I know this is a longer podcast guys I really hope and I also hope team members listening realize that this is not just for business owners. I think that this is also Individual tax prepping make sure you are preparing look for ways that you can reinvest in yourself What things could you prepare for what things can you build out? Do you have separate savings accounts for different things that you're going to maybe you don't have to save for taxes But guess what maybe one day you will be a business owner So teach yourself the discipline to save now to look for reinvestment. I also think is super valuable. So I want speaker-1 (45:05) team members, for those team members, what side hustle can you create? What side of business can you create? know, and what, what commercial or what even residential property, rental property could you create to give yourself rental income? And there are deductions that come along with that. But if all you do is just do your day to day job, whether you own a business or don't own a business, you're not going to save anything in taxes, nothing significant. got it. You got to create some value in the world out there. speaker-0 (45:29) Agreed. say deliver the biggest and best value. So you guys teased me. So I want to wrap up our podcast with some things to not be doing. You guys have kind of like a hit list right now of some things, some tips that a lot of us might be doing that are cracking down. I know I have been privy to some of these things as well. So take us away. We'll wrap this up with just some, some of that hit list of what not to do. ⁓ and you know, as we get in there, thank you guys for sharing all that you have. Thank you for doing a personal session with me already. So I'm excited for the hit list now. speaker-2 (46:01) So I would say the biggest one that I've seen is the fascination that doctors have with crypto. speaker-1 (46:01) Go ahead, Brent. speaker-0 (46:12) Brent, it's because we're bored. We don't know what else to do with ourselves, so we're like, why not throw a little into crypto? speaker-2 (46:17) Here's the problem. So I have about a half a dozen doctors over last six months. They called me and said, Hey, I put $200,000 into the crypto market, Bitcoin. And I'm like, really? Where did you, where did you write the check from for that investment from the practice? Here's the problem. If that practice is an S corporation and they invest that money in crypto and they hit it big, they could potentially blow up their IRS S corp election. and the IRS will take it away from you. So if you're gonna do investments, do not write the check from your practice. You can take the money home as a distribution, then put it into crypto, but do not do it through your business. speaker-0 (47:01) This is a moment where I just had like a, I'm like, good. I'm glad I did that at least right. even knowing. Why is that? speaker-1 (47:03) Sorry. So that one, I mean, that one can cause some serious damage. ⁓ But the other ones that I think nobody wants to hear when they're listening to this, and I get in all these battles on social media, Facebook groups and all that. But the two things that come up over and over and over again that everybody's kind of cheating on and they're going to get busted on is number one, paying employees and especially dentists and hygienists, paying them as 1099 contractors. This is going to get you in trouble not only with the IRS, but with the Department of Labor. And there are some significant penalties. There is a black and white 20 question checklist that the IRS provides. You can Google that. You can find it directly on the IRS website. And it goes through a checklist of yes or no questions to determine if you qualify to be a 1099 independent contractor or if you fit the requirements of a W-2. And to simplify it, The main thing is the element of control who controls the schedule, who tells you which patients you're seeing and when who's providing all the materials and the tools and equipment. And 99 % of the time, anyone in dentistry falls under the category of an employee. Pretty much have to be a specialist that owns their own separate practice already coming in part time in order for you to 10 99 them. And if you're 10 99ing them, you're 10 and you have to do it to their business. The other thing that doesn't work is when, you know, they're like, Oh, I'm an individual doctor. I'll just set up an S corp and you can 1099 my escort. The IRS is not stupid. Again, they're they're looking at what are your what is your role within that that place that you're receiving the income from the revenue from. So anyway, everybody hates that. But I'm telling you, I speaker-0 (48:58) I don't think it's a, it's not a good place to play with fire. Um, I have a really, really, really awesome unemployment lawyer, um, and employment lawyer. He represents Uber Lyft Red Bull. He's in, um, San Francisco. If you guys need him, he's amazing. Reach out to us. Hello@TheDentalATeam.com. Um, but he told me he said, Kiera Uber and Lyft, which I personally think I'm no lawyer guys. I'm not there. Uber and Lyft to me are the epitome of 10 99 contractors. but they are, ⁓ they're coming down, they're cracking down on it. And ⁓ I have heard that it is no longer just a small offense. It's a pretty big offense if you misclassify. To me, really, I'm a risky person, but I believe in being smart and also paying people the way they should be paid. As much as it's not fun, we transitioned our whole company and I just think play that one safe because labor laws are not something to ever mess with, in my opinion. speaker-1 (49:51) Yep. And you know, the government has shelled out a lot of money through this pandemic and they've got to collect it and get it back. And they're going to get that back from small business owners. And, ⁓ you know, our, our dependent care systems of Medicare and social security are very fragile right now. And that's the one thing they do not want you to screw with. And so they collect that money through W2 payroll. They're going to, they're going to force more and more than everybody's W2, especially in the occupation of dentistry. Second thing is the cars. Okay. Everybody wants to run their cars through the business. You might be allowed to run a car through your business. It depends on what type of business you're in. If you're in real estate and you're showing houses and you're driving your clients around, you can probably write your car off through your business. But in dentistry, you're going to sit across the table from an auditor and they're going to say, what does a car have to do with the business of dentistry? The IRS tax code says that your business expenses must be ordinary and necessary to the business for them to be deductible. What does the car have to do with the business of dentistry? How is a vehicle ⁓ justified as 100 % business use as a necessary use in order to do dentistry? speaker-0 (51:00) What if it's a wrapped vehicle that's marketing? speaker-1 (51:03) That's different. there are very specific guidelines in the IRS tax code about what is marketing for a vehicle. must be fully wrapped. It can't just be magnets. It can't just be stickers. But it has to be significant that's used for marketing. What we find is not a lot of doctors want to wrap their test up. speaker-0 (51:23) Because they're ticked off with the patient that Ruekinaal didn't go super well and they're cutting people off on their drive home and you don't really want your flashy business to be that car. speaker-1 (51:31) Right. I mean, and to make it legitimate, mean, the car has to be legally registered in the business name. It has to be covered under business insurance, not your personal insurance. The loan has to be under the business name, not your personal name. And there's a, you know, most people are not doing that. They're doing, they're buying it personally. They're just making the payment out of their, out of their business. And they think that they can deduct the whole thing. And this is not true. There's even greater scrutiny if the business tries to buy, if the dental business tries to buy a vehicle. and depreciate it, take it as 100 % use. So I know people hate to hear that, but I would just caution everyone listening, stay away from 1099 and cars in your business. But everyone's. speaker-2 (52:12) doing it! speaker-0 (52:13) I heard a really great quote one day and they said Kiera everything's deductible until you get audited and I was like That's really good advice. I appreciate that. So guys, ⁓ Chris and Brent. Thank you guys for coming on the podcast Thank you for being people that I can call Brent. Thank you for being my December, you know midnight hour friend I loved last year. You said care. There's really not much we can do. Maybe we should have done this in January. So ⁓ But truly, I just appreciate you guys helping so many doctors. know you help a lot of our clients. Shout out to those clients that we mutually work together. I love working with CPA companies. I think we're a good peanut butter and jelly together. We help grow the practice, make them more profitable. You guys make sure that their books are in line. Give us the guiding stars of what levers to turn to help the practices. You take care of the taxes. So it's a really good yin and yang and I hope all of you listening today found a lot of value. Team members, look at this for yourselves. Get the side hustle. I hope this spurred some, some topics, some conversation. Team members, can also help your practices reduce that tax bill. look for ways that you can spend end of year, just different things. So I definitely think team members have a lot of play in this as well. So Chris and Brent, thank you guys so much. It's super fun. If people want to connect with you, ⁓ maybe they're done with their CPA. Maybe they just want to find out if. There might be another option out there. How can they connect with you? I know you guys specialize in DSOs, larger group practices, but also the solo practices as well. How can people connect if they're interested? speaker-1 (53:40) Sure, so check us out online at our website, Profi2020.com. That's P-R-O-F-I-2-0-2-0.com. ⁓ speaker-0 (53:47) You did that because 2020 was such a great year that you guys want to remember. ⁓ speaker-1 (53:53) That marketing plan went out the window. It was 20-20 clarity to give you clarity on your finance. speaker-0 (53:54) No. I just thought I'd throw it out there. So no one will forget Pro-Fi 2020. 2020 was most memorable year guys. Don't forget it. They don't want to forget it ever. speaker-1 (54:07) We have tons of free videos, a lot of great content on there. Check us out on our YouTube channel, all social media, know, at Profi2020. We're very easy to find. ⁓ But we're managerial accountants. It's way different than financial accountants out there. Make sure you look up that difference and know what you're asking for. ⁓ And we always do free consultations for anyone who would like it. speaker-0 (54:29) Awesome. Well, Chris and Brent, thank you again so much, guys. Go check them out, Profi2020. Chris and Brent, they are the owners of the organization. So super grateful for you guys coming on here. Kiera Dent (54:38) I hope you all loved today's episode as much as I did. It is crazy to think that this many episodes have been released since we started the Dental A Team Podcast. And I started looking to say, my goodness, our listeners need to be reminded of some of the things they may have learned a year ago or two years ago or five years ago, because so many things in our practices weren't relevant back then when we heard them, but they are relevant today. And I would be doing you a huge disservice if I didn't re-release some of these episodes for you to remember, to refine. to optimize and really truly if you ever need a topic or you're like, my gosh, I wonder if the Dental A Team has anything like this, go onto our website, TheDentalATeam.com, click on our podcast tab and you can literally search any topic. So whether it's overhead or hiring or firing or team morale or engagement or case acceptance or hygiene onboarding or whatever it is, we have so many episodes for you. And so I am going to intentionally be re-releasing some of the top best episodes for you, pulling back some of the ones that I needed to remember, some of the things that I feel for you to really, really relearn right now and to re-remember, or if it's the first time, welcome. I'm so happy you're listening to it, but I hope you truly enjoyed today's episode. I hope that you share this with somebody. I hope that you go and implement today because we only have one day. We only get today. And so making today the best that it possibly can be. If we can help you in any way, shape or form, reach out Hello@TheDentalATeam.com. And as always, thanks for listening and we'll catch you next time on the Dental A Team Podcast.
Brews and Tiny Teeth, The Unfiltered Pediatric Dentistry Podcast
Dr. Jesse Defazio is a pediatric dentist and a "super associate." She has practiced in 15 offices over the last 11 years, following her husband's military career. She comes on the show to talk all about associateships and what to look for when trying to find that perfect practice. We cover some great topics including:- When does working for a DSO make sense?- Be cautious of second locations- What would the perfect office set-up look like?- Why working interviews are important- Should doctors receive a percentage of radiographs, fluoride, and prophies?- W2 vs 1099 red flagsThis is also a great episode for practice owners who want to bring on an associate and set them up for success.
Jeff Sheppard of The Family Wealth Group reminds Jack and listeners about the tax deadline for 2026 as well as W2 or 1099 qualifiers for pre-tax contribution opportunities for part-time employees. See omnystudio.com/listener for privacy information.
On today's episode, Dr. Mark Costes sits down with Erik Brenner, CFP and author of The Personal CFO Revolution, to discuss how dentists, physicians, and other high-income professionals can build a "personal CFO" framework without needing a nine-figure net worth. Erik explains how integrating investment management, tax planning, and retirement strategy under one coordinated plan mirrors the family office model traditionally reserved for the ultra-wealthy. They explore the critical difference between simply deferring taxes and truly mitigating them, why working with a fiduciary matters, and how proactive tax projections can dramatically impact long-term wealth. The conversation also covers strategies available to both practice owners and W2 earners, including oil and gas investments, solar tax credits, leveraged deductions, and opportunity zone planning. This episode is a must-listen for anyone looking to grow income while keeping more of what they earn. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://hilltopwealthtax.com/podcast https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast
Why I Left a Six Figure Job to Build My Own Businesses For many people a high paying W2 job feels like the finish line. Stability, benefits, and predictable income create the sense that everything is under control. But comfort can quietly become a trap. In this episode, I share why I walked away from a safe CPA career at Deloitte and how building a side hustle eventually turned into multiple businesses. We talk about the hidden cost of waiting, the fear of judgment that keeps people from starting, and how opportunity compounds the same way money does. More importantly, we discuss how to build something on the side responsibly. Using your W2 as a foundation while creating momentum before making a bigger leap. If you have ever wondered whether you are capable of building something bigger than your current role, this episode will challenge how you think about risk, comfort, and freedom. Episode Timeline and Highlights 00:00 The comfort trap 01:30 Why W2 security can limit growth 04:00 The opportunity cost of waiting 06:30 Fear of judgment and failure 09:00 Building a side hustle strategically 12:00 Financial preparation before leaving 15:00 When betting on yourself becomes smart Key Takeaways • Comfort can slow down growth • Opportunity compounds with action • Side hustles build leverage over time • Strategic risk is different from reckless risk • Momentum is more powerful than perfection Quotables "The most dangerous place to be is comfortable." "Opportunity compounds just like money." "Your job can be the foundation, but freedom comes from ownership." If you feel stuck between security and possibility, remember this. You do not have to quit tomorrow. But you do have to start.
Andrew Freed transitioned from a W2 project manager to a successful real estate investor after being inspired by Rich Dad Poor Dad. Using a HELOC on his Boston condo, he acquired 10 properties in just two years and has since grown his portfolio to over 400 units with another 50 under contract. Known for his expertise in multifamily investing, house hacking, and syndication, Andrew is also a top contributor on BiggerPockets and regularly shares insights through podcasts and real estate meetups to help others achieve financial freedom. Here's some of the topics we covered: Why Andrew Bet Everything on Real Estate Rod's Newest Real Estate Training You Need To Know About Inside Andrew's Fast-Growing Podcast Success The Right Way To Start Investing How Andrew Actually Broke Into Real Estate The First Practical Steps That Built His Portfolio When It Really Makes Sense To Leave Your W2 How Andrew's Teaching Can Fast-Track Your Investing What Makes Some Investors Take The Leap While Others Stay Stuck If you'd like to apply to the warrior program and do deals with other rockstars in this business: Text crush to 72345 and we'll be speaking soon. For more about Rod and his real estate investing journey go to www.rodkhleif.com
✨Join me for my FREE Class! The Biggest Roadblocks Keeping Landlords From Scaling — and How to Fix It March 24, 2026 at 12PM & 7PM ET via Zoom https://owningitandlivingit.com/landlord Want to see the exact tech stack I use to run my $5M+ rental portfolio? In this video, I'm breaking down every tool — starting with Baselane, the banking and bookkeeping platform that keeps my entire rental operation organized and running on autopilot. 50,000+ real estate investors use Baselane to automate their rental finances. Sign up at http://baselane.com/erikabrown and get a $100 cash bonus.
Send a textRyan Pineda hosts a debate between co-host Brian Davila and guest Michael Zuber as they clash over the best path to building wealth in 2026, covering real estate investing, entrepreneurship vs. W2 income, the housing market, AI's impact on jobs, and the balance between financial success and enjoying life.Connect with Michael:https://www.instagram.com/onerentalatatime/https://www.youtube.com/@OneRentalataTime __________If you want to start your real estate investing business, we'll give you 1:1 coaching, seller leads, software, & everything you need. https://www.wealthyinvestor.comIf you're a business owner who wants to get in peak physical shape, we can help! https://www.boardroom-athlete.com/applyJoin our private mastermind for elite business leaders who golf. https://www.mastermind19.comJoin free Bible studies and workshops for Christian business leaders. https://www.tentmakers.us__________CHAPTERS:01:02 - Michael Zuber's 3-Step Formula for Building Wealth09:27 - Living for Today vs. Sacrificing for 10+ Years16:16 - Side Hustles, Hybrid Entrepreneurs, and Increasing Income27:55 - Is It Easier to Get Rich as an Employee or Entrepreneur?40:41 - The 2026 Real Estate Market Forecast and Fed Policy57:14 - Why Housing Is America's Biggest Affordability Problem01:03:52 - AI, Job Loss, and the Rise of Solo Entrepreneurs01:24:30 - Does Money Actually Make You Happy?01:27:30 - Living in the Moment vs. Planning the FutureLearn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/Want to work 1:1 with Ryan Pineda? Apply at ryanpineda.comJoin our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://tentmakers.us/Want to grow your business and network with elite entrepreneurs on world-class golf courses? Apply now to join Mastermind19 – Ryan Pineda's private golf mastermind for high-level founders and dealmakers. www.mastermind19.com--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing. ...
Can a firefighter and paramedic build a profitable midterm rental business while working demanding W2 jobs? In this episode, you will learn how monthly rentals on Furnished Finder can create consistent income, significantly fewer turnovers than Airbnb, and a scalable real estate side hustle without quitting your job. Mike and Celine Gonzalez share how they transitioned from accidental insurance bookings to a thriving monthly rental portfolio that now includes STRs, MTRs, partnerships, and a coaching business. After discovering Furnished Finder through this very podcast, they listed their property before it was even finished and received multiple 3 to 4 month booking requests within days.You will learn:The difference between short term vs midterm renter psychologyHow couples can divide roles without damaging their relationshipThe exact Furnished Finder tools they rely on for tenant screening, leases, rent collection, and messaging templatesWhy responding fast to leads can make or break your occupancyHow midterm rentals align with full time or service based careers like fire and EMSIf you are a real estate investor, W2 employee, or couple looking for a scalable rental side hustle with less turnover and more stability than Airbnb, this episode breaks down a proven path.List Your Property on Furnished Finder:https://www.furnishedfinder.com/list-your-property Use code LLD10 for $10 off new listings ⏱ Episode Timestamps0:00 Introduction to Landlord Diaries and Monthly Rental Investing2:05 Who introduced the idea of furnished and midterm rentals first4:30 Scaling beyond the first 9 month insurance booking6:20 Short term vs midterm renter mindset and guest behavior differences7:30 Current STR and MTR portfolio breakdown and partnership properties10:55 How a firefighter and paramedic manage a midterm rental side hustle15:25 Advice from experienced hosts on working with your spouse18:20 Creating boundaries between marriage, W2 careers, and rental business20:00 Staying in your lane and focusing on growth instead of busy tasks21:45 Essential systems and tools for running a successful midterm rental24:50 Why Furnished Finder leads drive consistent monthly bookings25:55 Using message templates to respond quickly and win bookings27:35 Leveraging the Furnished Finder dashboard for screening, leases, and payments28:40 Defining your mission and long term goals before scaling30:45 Why service first hosting leads to long term profitability32:55 Receiving booking requests before the property is fully furnished35:05 Rapid fire questions: The one rental task you would hand off to your partner Explore Midterm Rental Resources:https://www.furnishedfinder.com/Resources/PMResources View Mike and Celine's Furnished Finder Listings:https://www.furnishedfinder.com/members/profile?u=Mike_G The Landlord Diaries is brought to you by Furnished Finder, where you can list your property for one low price and pay zero booking fees.
Join The Creative Finance Playbook Coaching Program & Learn Directly from Jenn & Joe:https://creativefinanceplaybook.com/Can you really buy real estate with no marketing budget and a full-time job? This episode proves you can.In this LIVE Creative Finance Playbook workshop, Jenn & Joe Delle Fave sit down with Luke — a full-time W2 employee, husband, and brand-new investor — who just got his first wholesale deal under contract.No massive marketing budget.No quitting his job.No perfect timing.Luke shares how he overcame analysis paralysis, started generating Facebook leads, and connected with a highly motivated retiring landlord ready to sell fast.This deal?$35,000 purchase price.Over $100,000 ARV potential.Inside this episode, you'll learn:
Logan McKnight is the founder of GoodKnight Consulting and a strategic advisor to MedTech executives navigating growth, leadership challenges, and operational complexity. Logan shares her nearly 20-year journey from pre-med to neuromonitoring technologist to CEO, and explains why she now focuses on helping leaders build teams that scale without sacrificing culture or burning out. She discusses lessons learned managing remote surgical service teams, why “simple scales,” and how mission, vision, and values enable better decisions and hiring beyond gut instinct. Guest links: https://www.goodknightconsulting.net/ Charity supported: ASPCA Interested in being a guest on the show or have feedback to share? Email us at theleadingdifference@velentium.com. PRODUCTION CREDITS Host & Editor: Lindsey Dinneen Producer: Velentium Medical EPISODE TRANSCRIPT Episode 075 - Logan McKnight [00:00:00] Lindsey Dinneen: Hi, I'm Lindsey and I'm talking with MedTech industry leaders on how they change lives for a better world. [00:00:09] Diane Bouis: The inventions and technologies are fascinating and so are the people who work with them. [00:00:15] Frank Jaskulke: There was a period of time where I realized, fundamentally, my job was to go hang out with really smart people that are saving lives and then do work that would help them save more lives. [00:00:28] Diane Bouis: I got into the business to save lives and it is incredibly motivating to work with people who are in that same business, saving or improving lives. [00:00:38] Duane Mancini: What better industry than where I get to wake up every day and just save people's lives. [00:00:42] Lindsey Dinneen: These are extraordinary people doing extraordinary work, and this is The Leading Difference. Hello, and welcome back to another episode of The Leading Difference podcast. I'm your host, Lindsey, and today I am delighted to welcome Logan McKnight. Logan is the founder of GoodKnight Consulting and a strategic advisor to MedTech executives navigating growth, leadership challenges and operational complexity. With nearly 20 years in neuromonitoring and surgical services, including experience as a CEO, VP of Operations and business development leader, Logan brings an experienced perspective to executive leadership. She works with directors, VPs, and C-suite leaders to build teams that can scale without sacrificing culture or burning out. Well, welcome to the show, Logan. I'm so glad to speak with you today, and thank you so much for being here. [00:01:34] Logan McKnight: Yeah, it's great to be here. I appreciate you inviting me. [00:01:36] Lindsey Dinneen: Of course. I'd love if you wouldn't mind starting off by sharing just a little bit about yourself, your background, and what led you to MedTech. [00:01:45] Logan McKnight: Of course. Yeah. So my name is Logan McKnight and I have been in medtech for almost the last 20 years. And I think my journey, I, a lot of people have a very similar like origin story of haphazardly finding their way into medtech. I was pre-med in college. I wanted to go into veterinary school and I think I panicked honestly last minute, not really wanting to go. I interned under vet who basically dissuaded me from doing all the work of vet school and said go to med school. And feeling a little lost, I found my way to medtech, particularly neural monitoring, which was a field, pretty niche, but basically I got trained by a company to go in and run equipment and monitor patient's nervous systems during surgery. And to me, just having my bachelor's degree and having that level of impact and being able to jump right into patient care without having to go to more, you know, years and years of schooling was right up my alley and it's been such a wild ride. You know, I was a technologist and then I became a manager and then VP of development of business development, and head of contracting. And then I went over to a small company where I was the vice president of the whole company, and then eventually CEO, and now I'm consulting for medtech companies. So it's been a really fun journey that I didn't plan at all. [00:03:06] Lindsey Dinneen: Yeah. Okay. Well, excellent. And that brings up so many questions, but to start, so you were thinking originally you might wanna be a vet. Do you have you know, like, did you grow up with animals? Did you just have an amazing love for them? Where did that come from? [00:03:23] Logan McKnight: You know, honestly, I think I would've had way more animals, but my parents were a lot more reasonable than I was. So we just had the regular pets, but I grew up like horseback riding and in the Midwest, in Ohio. So I was around a lot of farm animals and things like that and I was part of like FFA and horticulture. So future Farmers of America. And I actually was really interested in large animals because I didn't wanna deal with people, I didn't wanna deal with people or their pets. So, and you know, and so that was what panicked me about med school was like the whole plan was veterinary school was to avoid the people part. And then I found through medtech you know, neuromonitoring and surgery where my patients are asleep. And so I still got to do all the things that I love, like providing impact, but then, you know, not having to worry about, I guess all for me I just had my head like all the challenges and complications that deal dealing with patients that I thought would make my job and life really difficult. So it's been really fun to kind of focus on just like the care and how to move things forward and explore this big, wide open space of how to impact people's lives in surgery. [00:04:31] Lindsey Dinneen: Yeah. And you know what's interesting about that too is, though, I think it sounds like throughout your, though, as you've, you know, gone from technologist and then you've had all of these amazing career changes and growth basically. It sounds like, you know, you have developed though your own kind of leadership style, so even though maybe originally you weren't sure about dealing with people, so to speak, you've actually excelled at it. So I'm curious how that has evolved for you in creating and managing teams. [00:05:03] Logan McKnight: Yeah. You know, it's interesting. I think like initially I was trying to control all these variables before I got into leadership in people, and then realized like you can't do that once you get to actually working with people. And once you almost like acknowledge and recognize, you can't control that but there's some beauty in that of you just allow for what you allow and then you know, you have to give people the ability to function like at their level. And you create the parameters. But other than that, like some magic happens when you don't try to control every single thing. And I see so many, especially new managers, you know, being like, "I need to control everything." And they're wondering why they're exhausted or their team's not respecting them. And it's like, gotta let go, gotta let go of the wheel a little bit. So, you know, I think those are some lessons and sometimes they just come with time and experience. [00:05:55] Lindsey Dinneen: Yeah, absolutely. Yeah. So, when you started, well, let's go back to the beg, maybe it's kind of at the beginning of your career. What are some things that you learned as a technologist and as you were growing within the hospital systems themselves, that contributed to basically where you would become now to become an entrepreneur and all of that. [00:06:21] Logan McKnight: Yeah, I mean, I will be very honest, and this is not meant to be a dig at anybody who I'd worked with or any boss. But I just, I went to work for a private company and we went and we were almost like hired mercenaries. So we would go to like, you know, every day I was in a different hospital. I didn't know my schedule till the night before. I rarely saw my manager and, you know, rarely saw other members of my team and it really felt like I was very isolated and alone. And it added to my burnout and also feeling like I didn't have anyone watch, like looking out for me and my back as a younger employee. And I realized there was so much room for improvement there in how you manage a team remotely. And so I think I, I just like mentally I was a psychology major before I switched to pre-med, and so I think like the, like human brain, because I was, you know, neuroscience, but like psychology, I think is so fascinating to me and the way people tick and what makes them tick. And I, I'm a big believer if you can figure out the way people tick, you can unlock so many things in the world and like you can, you know, you can be the most brilliant person, but if you can't communicate effectively, if you can't manage a team, you're really not gonna take things to the next level because you're not gonna activate those people around you to perform and get something done. So I feel like it was a case study for me to kind of watch like these managers and struggle and I'm like, "Ah, that's what I'm not going to do." [00:07:47] Lindsey Dinneen: Yes. Yeah. Sometimes learning from examples that maybe you wish you didn't have to learn from though can be the best teachers and actually serve your, you know, your own leadership style and your people that you end up getting to influence. It actually does help in the long term, but so. [00:08:06] Logan McKnight: Totally. [00:08:07] Lindsey Dinneen: So when you started GoodKnight Consulting, what was the impetus for that? I mean, you'd had this you've had this amazing career so far. You're ready kind of just for the next step or what sparked that? [00:08:19] Logan McKnight: You know, it's interesting, I stepped down from my CEO position 'cause I was feeling, I was running a neuromonitoring service company in the Pacific Northwest. We also had a professional services arm with neurologists. And then I had a medical billing company that I was running and we did mostly out of network billing. And then we also started a company in India right before COVID. So by 2023, I was fried, I was very burnt out in the way that I felt like I was busy all the time, but not really having the same impact I used to have. I think a lot of that was like I, I got more involved on the litigious side of running a company and then also the medical billing side really takes it out of you. So the thing I enjoyed was the coaching and the mentoring, and once I took a little bit of a step back and thought about what would I do every day for free? You know, like, what would I just love to do? And the reality was coaching other leaders, especially one like scratched my itch for helping people and provide and like, impact, which I realize is my biggest driver is like, how do I impact the most people and walk away with, you know, my life feeling like I've touched people in a positive way, and I think that's, you know, my, my driving force. So that's kind of why I started. And I started honestly just trying to go to leaders individually and offer some webinars and some one-on-one coaching. And then I really realized working with companies actually is the best way to go about this because you get ownership and leadership that's totally aligned and they want that support for their leaders. And then, it's so much easier to see the impact spread throughout an organization, so that's been really cool, is to be this outside force driving an owner or an executive's vision of what they want their company or the team to be. [00:10:07] Lindsey Dinneen: Yeah, and I noticed when I was reading a little bit more about the company, one of the things that I thought was really interesting is you talk about there, this is not just let's say leadership or mindset coaching or something like that, although that is very important as well. It is also about the business strategy. And you talk a lot about, you know, you've been in the position to understand how much, of course, revenue matters. You ha you have to, you know, make sure that's a strong, you know, foundation for the business. So, so how do you balance the two when you work with clients? [00:10:45] Logan McKnight: Yeah, no, that's a great question. I think every client is unique. I have found that just stripping away-- actually with something I, a blog post I was working on today and something I posted on LinkedIn, and it's something I find myself saying to founders and owner operators all the time-- simple scales. And I think, you know, what ends up happening is a lot of times you get this great idea for a product, a service, a company, and you just go. And you don't sometimes sit down and create like the true mission or the vision and like the values of the company. And it's really hard for owner operators and people who are in startup land and you know, small businesses to pause and do that, especially if they've been going for a few years 'cause you know, it's like, "Well, I've been operating without this stuff. It's totally fine." The reality is it's so much easier to grow and scale and also to gut check yourself when you're making decisions and being like "This is the right call because this aligns with our mission and our vision for the company or our growth initiatives for this year. And then it aligns with my values. I feel good about this decision and I can communicate it to people I hire. So I trust those people." And like that's what scales is, the trust and people having like the unified mission and vision and values and like, I know it sounds a little touchy feely, but the reality is like that's actually what I feel like I end up centering owners and operators on. It's less about the minutia and the details and more about like, does this make sense with where you wanna go and the way you, and the way you wanna get there. [00:12:21] Lindsey Dinneen: Yeah. Yeah, exactly. Okay. Yeah, I really like that. And with the emphasis on the unified team in terms of, you know, we don't all have to view life exactly the same, but we need to be aligned, at least with our mission and values and things like that. What do you find are some of the best practices when it comes to building out a team? And on the flip side, what are some things that maybe are common or that feel like they would be good practices, but in reality might not be. Like, what are some lessons learned, I suppose, on both sides? [00:12:56] Logan McKnight: Yeah. I mean, I think, I'll be honest, I think a lot of owners and maybe leaders who've been in their position for a while, like, like there-- I was talking to somebody else about this, about your gut feeling and like, go with your gut and trust me. I was a big go with my gut leader especially as a CEO, but like that doesn't scale because you have to be able to verbalize like, what are the things you're looking for? Why did you pick this person? And so at the end of the day you know, I had a policy when I was probably right, became, when I became a CEO that I needed to like approve after a couple not so great hires, I needed to approve every hire. And like the reality is that's not realistic, that's not gonna scale as you grow. And so I just needed to create the, this is what we're looking for like, you know, we're hiring for attitude. We can train the aptitude, we can train the technical depending on what the job is. But, you know, here's what we're really looking for, is a good fit for the company and the culture. And then, because once I had people who I knew really got that and saw the vision, I knew they were gonna make the right choices. And so I didn't feel like I had to. Be the one making that decision, I could scale it and help, you know, allow my team to hire for the people in the places that they needed and saw. [00:14:09] Lindsey Dinneen: Yeah. Okay. Yeah, I really like that. So, one thing that I thought was interesting, especially so on your LinkedIn profiles, I was, you know, enjoying reading more about you and some of the things you've done. But you had mentioned that sometimes there's a trade off between hitting targets and then you're burning out your team for the opposite. You're protecting your team, but then you're not hitting your targets. Could you speak a little bit more about that and how you help companies sort of overcome that challenge. [00:14:40] Logan McKnight: No, and I mean, I think it's like, I equate like, I think when I first became a leader, you know, talking about how my viewed my other leaders maybe know what not to do, I definitely swung the pendulum too far the other direction when I first started. And I was way too, I don't know, I was way too, all the things I didn't get. And so two, like checking in with my team, "How are you doing?" Not wanting to delegate work to them and doing these things because you know, and so I realized there's you, I think that's like an initial thing a lot of leaders go through is that shift. It's when you get stuck in the one extreme or the other and you don't really find your good at equilibrium, that it's really hard to sustain. And I think it's really important to find your equilibrium of, like, "This drives us to hit quota. This drives us to get our metrics and to for success. And then it does it in a sustainable way that our team's gonna stay." Because to me, like, sustainable. I kind of was thinking about my values even this morning and I'm like, I think fun is really one of my values like, I want to really enjoy like not just my personal life, but my professional life, and I think your job, your company, all of those things is a lot more fun when it's sustainable, right, when you're like exhausted. So finding a way for it to be sustainable for your team, for, you know, and everyone likes to win. Like it's fun to hit quota. It's fun to like crush your metrics and celebrate. So it, how do you know, make that sustainable and fun? And I think that's like a long-term success or recipe for success with a company. [00:16:15] Lindsey Dinneen: Yeah. Yeah. Well, and you know, it's so interesting 'cause actually this has come up a couple of times recently on the podcast is the sort of core value of fun and how much that does actually transform people's experience with the company. And you know, because inevitably you're gonna have those days that are just really tough and hard. And so being able to though have a culture of fun and joy is, it does make a difference. Yeah. [00:16:42] Logan McKnight: No, for sure. I remember when I first started working in surgery and someone asked me, they're like, "Oh, is it like Grey's Anatomy?" And, you know, and I'm like, "It's not nearly as like sexy. Like there's no, you know, doctors in closets and whatever." The, I, it's actually more like the show Scrubs and the reality is, and people are like, "Oh, that seems like goofy and comedy." I'm like, "I know." But the, I think the reality is we view in like healthcare and medtech of like this, you know, taking care of patients, a serious job. We're talking to surgeons. But for anybody who's really good at their job, like, you know, you see, especially in surgery in these high stakes environments, like it's actually the best rooms to be in are a lot of fun because you rely on your team, you know everyone's gonna do well, or you know their job well. If shit hits the fan, the tone changes and you can trust that. But I think because you trust your team. It's fun, you know, in more moments than not because there's just so much trust that when things get serious, people will speak up and it's safe. I think you like when you're psychologically safe, it's enjoyable, it's fun, and you also feel like you can speak up when you say something wrong. And I feel like those are the healthiest like work dynamics, both in healthcare then, especially in medtech when you're putting a product out there, like you want somebody to say something if they see a problem with your product before it goes to market, right? [00:18:05] Lindsey Dinneen: Well, and I love that. I love that perspective too of, you're absolutely right, healthcare, medical devices, it is it is serious by nature and it should be like, we should take our jobs seriously. But at the same times, if we could not maybe take ourselves as seriously and, you know, and infuse the fun and it does help also I think dissipate some of that-- well, some of the really hard, you know, again, those days that are tough it helps to be able to say, you know, take a step back and go, you know what, "It's yes, and." [00:18:37] Logan McKnight: Right. A hundred percent. Yeah. It adds a little like, like brevity to those se really serious moments to be able to feel. You know, and I think that at the end of the day, like you being in whatever place whatever your place is in healthcare, in medtech, like whatever role you're playing, like you are helping advance the field, you're helping patient care. And I think always keeping that in mind, even on like the tough days, like you're advancing something in a good way keeps you centered on like your why and drives you forward in a really good way versus like, you know, and I'll be honest, like I, it got hard for me in my CEO role, like, I think I lost my why a little bit and my driver, because it's very hard to see, "Okay, well how am I impacting patient care positively. How am I impacting the world positively?" when you're chasing down insurance reimbursements and whatnot. And, you know, dealing with hospital shutdowns during COVID. So I think at the end of the day, I realize like I need to find a way for this to be enjoyable and fun because I also realize like I'm my best self and I'm more creative and I'm more in like a problem solving zone when I'm in that, that good mindset. And so I, I look at it as a huge positive to, to figure out what, what drives you and make you happy. [00:19:51] Lindsey Dinneen: Yeah. What drives you makes you happy. And I agree with you, if you can also take a step back sometimes and have that broader perspective and mix it with just a little bit of humor, even if just all you're doing is taking a quick break and watching, I don't know, a funny cat video or something. Yeah. [00:20:10] Logan McKnight: Sure. [00:20:11] Lindsey Dinneen: Reset moments make a difference. So difference, you're a board member of several organizations and I wondered if you could speak a little bit to those organizations and what led you to get involved with them. [00:20:24] Logan McKnight: Yeah. So the two I'm on the board of is one Nepal's Spine Foundation which I went to Nepal with a few surgeons I worked with. And then when I was in figuring out my why when I stepped away the surgeons who are started the foundation invited me to join the board. And actually I will be going to Nepal with them in April and we'll be doing another mission and then hiking to Everspace camp together. I'm looking forward to that, and it's been amazing 'cause I think that's also, I've gotten to go on a lot of mission trips in my career. I've gotten to go to Ghana and Barbados, Dominican Republic, Nepal, India. And so, like I also realized like impact being my driver, like I have so much impact to teach people about neuromonitoring, which isn't a well-known, you know, aspect of surgery always. And so the fact that I could leave a hospital, a community better for going there really was a driver. So the fact that I continued to do that work is really important. And then the second is STRIPES, which is how I met you, women in medtech. And you know, the nice thing is I was looking, I was a, I went back before I fully launched GoodKnight Consulting and became like a device rep just to kind of figure out, you know, do I wanna go back into sales? What do I really wanna do? And I was a little lost and I found my way, you know, I wanted community. And when I found this group, it was just transformative for me. Like I, my mentor was Lisa Jacobs, who is phenomenal and has been inspiring for a very long time. And she actually really pushed me to do my dream and start and really put all into my coaching and consulting. So I'm really grateful for that. And then she invited me to be on the board. So like to continue to give back to an organization that I feel like personally gave me, like it, it's why I am where I am today. It gave me that push I needed in that support. And there's tons of women in the organization like Claire Davis, Kat Hurd, like Courtney Turich. I just, they're all out there, they're all public on LinkedIn. And that was something that honestly, initially scared me. And so just, I was inspired by them, supported, and I think that's a really, you know, great thing when you are becoming an entrepreneur is finding your community and that support. [00:22:42] Lindsey Dinneen: Yeah. Yeah. Well, okay. So I just, I love the fact that you're doing both of those things. The mission work is really cool. It's amazing to hear how you've gotten to use-- well, because you're so driven by impact how you've gotten to do that and then make a big difference in, in the lives of people that, yeah, may otherwise never have had that opportunity or, you know, at least not for a while or whatever. So. [00:23:09] Logan McKnight: Right. [00:23:10] Lindsey Dinneen: Yeah, that, that's really incredible. So, you know, through that or throughout your career, are there any moments that really stand out to you as kind of affirming, "Wow, I am in the right industry at the right time." [00:23:23] Logan McKnight: You know, I think medtech, like always, even if it's not me and something I'm doing, like seeing people who I know in the industry and accomplishments they've made, and organizations that I've either been a part of or supported in some way in my career, like just seeing like the new tech coming out and the advancements they're making, just reaffirms like I'm part of a bigger picture in an ecosystem that's really great. And even, you know, like I, I came from the spine space when I was doing medical device and it spine is, you know, tough. Like ortho's tough, spines tough. That's a lot of competition. But you know, I think. Competition drives quality, and so it's really cool even if you see your competitor doing something, you know, you're like, "Oh man, I wish we would've," but it's getting done. It's, you know, it's pushing the envelope, it's making it better. And I think that's huge. And, you know, really exciting too when I found you and Project Medtech to see how you guys are helping support like startups and investors and people who are looking to get into this space. Because I think that's the other thing is getting fresh perspective and new innovative companies helps everybody like drive, drives the mission forward, drives the impact forward on patient care. [00:24:38] Lindsey Dinneen: Yeah. Yeah. I love that. Yeah. And okay, so another very random thing that I found on your LinkedIn, but I just really liked it 'cause I resonate with this aspect. So you started to paint, you learned how to paint. Tell us about that and does that play a role in your creativity overall, do you think? [00:25:01] Logan McKnight: You know, I think so. So I hosted like a happy hour for girlfriends and we did this thing where we painted like a thrift shop thrift store paintings and like Halloween things in them. And so, and I live in the Pacific Northwest, which is beautiful. We have a hundred year old cabin on three acres, and it's, it was October. It was just like, stunning. And I was looking out in our, my backyard and I was like, "I wanna paint this." And I just sat down. I mean, I'm not artistic. I've never and it looked like a 8-year-old painted it and my partner Joe was like, "Maybe watch a video." It's great. I love it. But, you know, and so I found, you know, like Bob, apparently all, every episode of Bob Ross was on Netflix at least last year. And so I just started watching some videos and some videos on YouTube, and I started getting better and better pretty quickly. Like I, you know, I started, you know, little tutorials here and there. And then I realized, like I was also reading books to help me kind of get in this entrepreneurial mindset like growth mindset or "Mindset" by Carol Dweck, which talks about growth mindset. And I realized like, you can teach yourself to do anything. Like I had told myself for the longest time, I mean, I started my I'm 40 and so I told myself for 40 years, like, "I'm not artistic." That was my box I painted around myself. And then all of a sudden I was like, "Well, let's give it a shot." And so, you know, there's, I realize like you set these boundaries in your parameters in your head and you blow them up a little bit. Like, you know what? Like, let's just see, let's try you know, and I see this with our teenagers too, it's sometimes like when they struggle in school, they'll be like, "I'm not smart, or I'm not this." And I'm like, "You just have to try." Like anything worth doing takes effort. And if everybody quit because they weren't good. The first time or even like the 10th time, like imagine how little progress we would make as a society. So I think if something you wanna do something recognizing, like you can learn to do it. And I think that also helped ignite, like me knowing I could be, do my consulting company and really launch it. And so I just started reaching out to people who had done it and I hired coaches and I started to learn more about what would make it work and what I would need to do. And you know what a novel idea, right? You find the person who's doing what you wanna do and you learn from them. You know, and it's just like that entire journey over the last year was really helpful to, I think, get me to the head place like I needed to be, to like leave the safety of a W2 job and launch a company. Just to like lie, you know, to myself every, and be like, "You can do it." Because, you know, if you start every day with the, "I don't know if this is gonna work," like I, there's no way I would've done this. I really had to tell myself I could do it, it was gonna work, and I realized now that I've gotten past that, it's very harder like to put a boundary around me now. Like now it's a challenge, right? Like if you tell me I can't do something, I'm like, "Oh, let's see." I bet you, you know, even if I'll fail, like the first few times, I want to try to see if I can do it because I now have this delusion that I can teach myself to do just about anything, so. [00:28:18] Lindsey Dinneen: That's awesome. [00:28:20] Logan McKnight: Or not. [00:28:20] Lindsey Dinneen: Yeah, no, that is incredible. And you're absolutely right. I think we can all relate to, at least in some element of our lives, painting boxes around ourselves and going, "I'm not this," or "I'm not that," or "I'll never get to be able to do this. I'll never be proficient." And those things aren't true. It's just what we tell ourselves. So I love the fact that painting opened up those doors for you. [00:28:43] Logan McKnight: Yeah. No it's so true. And I think it's like a. You know, a metaphor for life. And I think I hear that a lot of times from people will be like, "I wish I could do what you," and I'm like, " You can literally do anything." That's how crazy. And, you know, we're in peak New Year's resolution time, right? And I think a lot of people are like, "Oh, I wanna do this and do that." And that's like, you can, you just like, if you wanna be a person that exercises more. Just go start exercising. That's how wild the world, like our brains can make us do whatever we want. So anyway, I'm also a big psychology buff 'cause I, I'm a big believer in like the power of the human brain and what it can do over your decision making and your life and the impact it can have, you know, everything really. [00:29:27] Lindsey Dinneen: Yeah. No, absolutely. Yeah, I couldn't agree more. I love that perspective and yeah, growth mindset is a wonderful gift because, you know, you can explore, you can try, and as long as you're sticking with it and doing those things, then you're not failing. You're just, you're just exploring and then you can just keep exploring and find things that are right for you. And you know, not everything will stick, and that's okay too, so. [00:29:55] Logan McKnight: Yeah, a hundred percent. Yeah. I always tell people "I'm still figuring what I, or figuring out what I wanna do when I grow up." You know, and I think that's an ongoing thing, and I hope when I'm 80, I still am figuring out like what's next. [00:30:06] Lindsey Dinneen: Yeah. [00:30:07] Logan McKnight: It's exciting. So. [00:30:08] Lindsey Dinneen: Yeah. All right, well pivoting the conversation a little bit just for fun. Imagine that you were to be offered a million dollars to teach a masterclass on anything you want. It could be within your industry, but it doesn't have to be. What would you choose to teach? [00:30:24] Logan McKnight: You know, I think this, it ends up being the thing I talk about most. And it's the thing I think I wanted to do initially, but it was really a struggle to just target and talk to managers, especially like frontline managers. But I think that transition from being an independent contributor to becoming a first time leader-- like if I could teach a masterclass in that, I think that would be really fun. I see so many very empathetic and like capable independent contributors, whether they be like rockstar sales rep or even a great like technologist or engineer. And then they were like, "Okay, well I need to move up the ladder. I'm gonna be a people manager," and then their next step is people management. And they're like, "This sucks. Like I, nobody told me about like all the things I have to deal with and the people." And you're still in the mindset of like box checking, of like, in order to be successful, "I have to do all these things. I have to do X, Y, and Z." And I think that the second I stopped checking all the boxes and trying to do all the things was when I went from being like a manager to an actual leader of people and activating them. And if I could just get a few people who I believe, like I've even seen so many really great people leave the industry because they feel like they want to advance, but they don't see because they weren't a good manager, like, "Well, how would I ever be a good director or a good VP," or so on and so forth. The reality is like probably the hardest transition is going from independent contributor to a manager, and yet it's like the least supported space. So that's I think that's something I feel deeply passionate about and would love to like able to offer as a resource more for people. [00:32:10] Lindsey Dinneen: And that would be an incredible masterclass. Okay, and then how do you wish to be remembered after you leave this world? [00:32:18] Logan McKnight: I love that one. I mean, I think at the end of the day, that's the impact thing. You know, and I don't even think it has to be this, like, big, you know, like, "Oh, I, you know, solved healthcare in Ghana." Like, you know, it's not that. It's almost like I, I hope that like my company and my interaction with people leaves everyone feeling a little lighter, a little happier, like a little more capable to do like something, and they feel like talking with me, working with me has unlocked like the next level of something that they've been struggling with and makes them feel like, "Okay, I can do this now." 'Cause I almost feel like that's what, what coaching and consulting comes down to is I'm not doing the thing for anybody. I am only helping to remove the roadblock around them, that they stop limiting themselves and they really see what's possible just by making a few changes in the way they think, in the way they operate their business or run their team. And, you know, amazing things happen. So my hope is that I just continue to get to do that and have people that really feel positive impact from that. [00:33:26] Lindsey Dinneen: Yeah. Well that is a beautiful legacy, so, yeah. All right. And then final question. What is one thing that makes you smile every time you see or think about it? [00:33:38] Logan McKnight: Oh, gosh. Well, we just talked about this before our call, but my dog, I have, I'm an animal lover, and so I have the fortune that every day, most every day I'm in my home office and I get to go on a hike or walk with my dogs, either around our property or out somewhere in beautiful Washington. And I think just like seeing the mountains and being out with my dog, like that just makes me smile. And I think it's also what inspired me to paint and all the things. So I, I think just all the beauty like in the world just makes me smile and makes my heart very happy. [00:34:12] Lindsey Dinneen: I love that. Oh my goodness. That's beautiful. All right, well this has been an amazing conversation, Logan. I so appreciate you and your time today. And we're so honored to be making a donation on your behalf as a thank you for your time today to the American Society for the Prevention of Cruelty to Animals, which is dedicated to preventing animal cruelty in the United States. So thank you for choosing that organization to support and we just wish you continued success as you work to change lives for a better world. [00:34:43] Logan McKnight: Yeah, thanks for having me. We'll talk soon. [00:34:45] Lindsey Dinneen: Sounds good. Thank you and take care. [00:34:49] Dan Purvis: The Leading Difference is brought to you by Velentium Medical. Velentium Medical is a full service CDMO, serving medtech clients worldwide to securely design, manufacture, and test class two and class three medical devices. Velentium Medical's four units include research and development-- pairing electronic and mechanical design, embedded firmware, mobile app development, and cloud systems with the human factor studies and systems engineering necessary to streamline medical device regulatory approval; contract manufacturing-- building medical products at the prototype, clinical, and commercial levels in the US, as well as in low cost regions in 1345 certified and FDA registered Class VII clean rooms; cybersecurity-- generating the 12 cybersecurity design artifacts required for FDA submission; and automated test systems, assuring that every device produced is exactly the same as the device that was approved. Visit VelentiumMedical.com to explore how we can work together to change lives for a better world.
MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Brian O'Connor (https://x.com/BrianFOConnor).In this episode, I sit down with prolific entrepreneur Brian O'Connor to uncover how he walked away from a high-stakes corporate strategy job at Deloitte to build his own business empire. Brian reveals the exact breaking point that pushed him to leave the corporate world, it involves single-handedly saving his consulting firm $100 million and receiving a coffee gift card in return!We dive deep into the brutal reality of finding product-market fit, why traditional SWOT analysis is completely useless, and the secret corporate frameworks like the Choice Cascade that can help you create an unbeatable competitive advantage. Brian also shares the crazy story of managing 250 people while distributing billions in PPP loans during the pandemic, and how his journey ultimately led him to start a highly successful fractional CMO company and a unique staffing agency. If you want to know how to transition from a W2 employee to a thriving business owner, or how to navigate a highly competitive Red Ocean, you won't want to miss these insights.Questions This Episode Answers:Why is traditional SWOT analysis considered a waste of time for most businesses?What is the Choice Cascade, and how can it give you a massive competitive advantage?How do you know when you've truly found product-market fit?Should you prioritize deep strategy or raw execution speed when your business is making less than $1 million a year?How can rethinking your business model and adding an advisory component completely transform your customer retention?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Introduction to Brian's Entrepreneurial Journey01:23 Leaving the Corporate World02:10 Managing a Massive COVID-19 Project03:40 The Decision to Become a Fractional CMO05:48 Understanding Growth Strategy and Competitive Advantage07:42 The Choice Cascade Framework10:42 Strategic Choices for Business Success16:41 Balancing Strategy and Execution in Early-Stage Businesses20:47 The Evolution of Business Questions21:46 Balancing Confidence and Speed in Business Decisions22:07 Launching Business Units in Mexico: A Case Study24:51 The Role of Strategy and Execution in Small Businesses27:26 The Journey to Product-Market Fit30:44 The Importance of Positioning and Iteration34:56 Innovative Pricing Models in Talent Agencies38:58 Advisory Consulting as a Competitive Advantage
Questions? Thoughts? Send a Text to The Optometry Money Podcast! We'll answer your question on the show.Remote optometry is growing fast - and there's quite a range of opinions on what that means for optometry. In this episode, I sit down with Dr. Crystal Edison, a remote optometrist practicing across nine states from her home office, to break down the ins and outs of providing comprehensive remote care. We cover contracts and compensation of remote ODs, how to navigate multi-state licensing, the technology involved, and Crystal addresses some of the most common myths about the quality and credibility of remote optometry.Whether you're a practice owner struggling to find associate coverage or an OD looking for more flexibility and independence, this one's worth a listen.What You'll LearnWhat comprehensive remote optometry actually looks like and how it differs from screening-only modelsHow remote ODs are compensated - W2 vs. 1099 roles and the financial trade-offs of eachKey contract negotiation considerations including malpractice coverage and reimbursementsHow to navigate multi-state licensing without a national compact (and tools like ARBO's CELMO that help)The technology investment needed on both the practice side and the remote OD sideHow practice owners can use remote staffing to fill empty chairs and reduce reliance on locumsCommon myths about remote care quality - and the clinical reality behind modern tele-optometryResources MentionedCrystal Edison on LinkedInEdison Remote Strategies — Crystal's course, The Remote OD BlueprintCrystal's Independent Strong article - Tele-optometry for Owners and AssociatesCELMO through ARBO — Council on Endorsement Licensure Mobility for OptometristsPodcast Ep. 2: Financial and Tax Planning for 1099 OptometristsPodcast Ep. 51: An Optometrist's Guide to the QBI DeductionPodcast Ep. 66: Retirement Plan Options for Independent Contractor OptometristsWant a more proactive approach to your planning?You can schedule a no-commitment introductory call to discuss what's on your mind financially and learn how we help optometrists navigate those same decisions nationwide.
Franchising isn't just burgers and drive-thrus. Jon Ostenson breaks down the world of non-food franchising from home services and senior care to health clinics and B2B models. If you've been thinking about leaving your W2 or building a scalable second income, this conversation gives you a framework to evaluate if franchising is the right move for you. Listen now and decide if it's time to get off the sidelines and into the game. Key Takeaways To Listen For ● The real value of franchise support systems vs. "brand name" recognition ● Semi-absentee ownership: what it really takes (and what it doesn't) ● Typical startup investment ranges and smart leverage strategies ● When do most franchises realistically break even ● Franchise success rates and why following the system matters Resources/Links Mentioned In This Episode ● The Compound Effect by Darren Hardy | Kindle and Paperback ● Holy Bible by Christian Art Publishers You know where you want to be, we'll help you get there. Request your FREE downloadable copy of Non-Food Franchising by Jon Ostenson, and after you submit your email, you'll get access to schedule a call directly on his calendar. Get started today at https://franbridgeconsulting.com/ About Jon Ostenson Jon Ostenson is the Founder and CEO of FranBridge Consulting, a leading franchise consulting firm that helps professionals and executives invest in non-food, non-retail franchise opportunities aligned with their goals and lifestyle. A former Inc. 500 executive and multi-brand franchise owner, Jon has extensive experience in franchise development, operations, and scaling emerging brands. He is the author of Non-Food Franchising and a frequent contributor to publications such as Forbes and Entrepreneur, where he shares insights on franchise ownership, semi-passive income models, and wealth-building strategies outside traditional business paths. Through FranBridge, Jon has helped hundreds of individuals diversify income streams and pursue financial independence through vetted franchise investments. Connect with Jon ● Website: FranBridge Consulting ● LinkedIn: Jon Ostenson Connect With Us If you're looking to invest your hard-earned money into cash-flowing, value-add assets, reach out to us at https://bobocapitalventures.com/. Follow Keith's social media pages ● LinkedIn: Keith Borie ● Investor Club: Secret Passive Cashflow Investors Club ● Facebook: Keith Borie ● X: @BoboLlc80554
Alex Grant
If you've ever wondered how to scale a handyman business like a real company (not just a one-man hustle), this episode is for you.In this Handyman Success Podcast interview, Jason Call and Allen Lee sit down with J.R. Crowell of Steady Home Maintenance (Jackson / Flowood, Mississippi) to break down exactly how J.R. built a systems-first handyman company that grew fast — including:✅ 8 W2 employees (handyman + remodel division) ✅ ~$800,000 in annual revenue (85–90% handyman) ✅ A “business-first” approach with processes, training, and culture ✅ Why adding remodel work is harder than most owners expect ✅ How they stay booked (25–30 leads/week) and avoid schedule chaos ✅ Remote estimating (selling jobs via photos/video) and dispatch systems ✅ Tools + branding + software investments that made them look “bigger than they were” ✅ Culture and hiring: core values, DISC profiles, and building a team people want to join ✅ How they use systems like Jobber + Notion to run training and operations ✅ A membership/subscription model (what worked + what didn't)This is a rare behind-the-scenes look at what it really takes to build a professional handyman operation with strong marketing, strong people, and clear rules for how the team wins.
Join The Creative Finance Playbook Coaching Program & Learn Directly from Jenn & Joe:https://creativefinanceplaybook.com/If you're stuck consuming content instead of doing deals…James shares the exact mindset + systems that helped him go from beginner investor to leading one of Tampa's biggest real estate communities.In this episode of the Creative Finance Playbook, Jenn & Joe Delle Fave sit down with Tampa real estate entrepreneur James Lascara — founder of Lascara Real Estate, Poseidon 25 Developments, and the Elite Investor community — to break down how he transitioned from active-duty Navy to full-time real estate developer.James shares how house hacking, passive investing, and strategic land acquisition led him into real estate development — even without being a general contractor.Inside this episode, you'll learn:• How to transition from W2 income into real estate investing• Why being “busy” can hurt your leadership and business growth• How to structure profitable development deals• The importance of process optimization and scalability• How networking and real estate meetups create real deal flowIf you want to build wealth through real estate investing, development, or creative finance — without relying solely on banks — this episode is packed with real strategy.Subscribe for weekly real estate investing education.
Chris Kline is the COO & Co-Founder of Bitcoin IRA. In this conversation, we discuss how wealthy investors use retirement accounts to reduce taxes, why volatility can create opportunities like Roth conversions, and the mistakes people make by holding assets in the wrong account. We also cover bitcoin in retirement portfolios, estate planning strategies, and how macro conditions like inflation, deflation, and Fed policy may impact long-term asset allocation.========================Award-winning Fountain Life - Energy supercharged. Memory sharper. Life extended. Ready for the best investment you'll ever make? Schedule a life-changing call at FountainLife.com/Pomp Get $1,000 off the cost of a life-changing membership with Fountain Life when you schedule a call at FountainLife.com/pomp========================Simple Mining makes Bitcoin mining simple and accessible for everyone. We offer a premium white glove hosting service, helping you maximize the profitability of Bitcoin mining. For more information on Simple Mining or to get started mining Bitcoin, visit https://www.simplemining.io/========================Arch Public is an agentic trading platform that automates the buying and selling of your preferred crypto strategies. Sign up today at https://www.archpublic.com and start your automated trading strategy for free. No catch. No hidden fees. Just smarter trading.========================0:00 - Intro1:55 – How to use the tax code to get in better position2:51 – How 401(k)s replaced pensions (why it mattered) 6:20 – Tax advantages of non-W2 income & retirement accounts 9:08 – Long-term asset allocation & bitcoin in retirement 13:12 – Using Roth conversions during bitcoin drawdowns 21:10 – How taxes create massive long-term performance drag 22:39 – Borrowing against bitcoin instead of selling 28:29 – Inflation, deflation, & why government data lags reality 33:15 – What macro headwinds mean for assets and portfolios 36:38 – Bitcoin IRA tools, incentives, & next steps
Are you tracking the right numbers in your business, or just the ones that make you feel better? In this episode, we break down the critical difference between churn and net growth and why confusing the two can quietly destroy your momentum. If you are a business owner, entrepreneur, franchise operator, contractor, or W2 earner responsible for data and performance, this conversation will challenge how you measure success. We dive into key performance indicators, client retention, recurring revenue, profit, cash flow, and return on net worth, and explain why focusing only on revenue or new leads can hide serious problems inside your business. If you want to scale sustainably, increase monthly recurring revenue, improve client experience, and make smarter decisions with your numbers, this episode will help you audit your KPI scorecard and refocus on what actually drives long term growth and financial freedom. Join the Tactical Empire Network on SKOOL for FREE!
In mailbag episode of Check Your Balances, we break down the financial reality of choosing between 1099 and W2 employment. Do the additional deductions actually make this a way better deal? We also tackle the Roth IRA debate of whether you should swing for the fences with high-growth stocks or play the long game with broad-market index funds. Finally, we tackle tax season head-on by evaluating if premium tax software offers genuine value or if you're better off with a less expensive option - and how to evaluate them. Whether you're weighing a new job offer or optimizing your retirement bucket, this episode provides the framework for making smarter money moves this spring.Send a textSend your questions for upcoming show to checkyourbalances@outlook.com @checkyourbalances on Instagram
Most entrepreneurs think they need better strategy.They don't.In this Boardroom recap from the Freedom Factory, we unpack the real reasons businesses stall — and it's not systems.It's people, identity, and the state you operate from.Inside this episode:• Why most business bottlenecks are solved by the right “who”• The difference between hiring people and developing talent• W2 vs 1099 mistakes operators make• Why State → Story → Strategy is the real order of success• The 4 archetypes running your decisions (Warrior, Magician, Lover, Sovereign)• Why high performers get stuck in Warrior mode• How seasonality applies to your business and your life• Why kindness to yourself is a competitive advantageIf you feel like something is holding you back… this episode will hit.Timestamps:00:00 – Boardroom at the Freedom Factory Recap02:15 – From Cooked Books to 80,000 Meals a Week04:10 – Visionaries Get Small When Stuck in Operations05:45 – The “Right Who” Solves Most Bottlenecks07:50 – Building Talent Structure (Not Just Hiring)10:40 – W2 vs 1099: What Operators Must Understand12:20 – The 3 S's of Breakthrough: State > Story > Strategy15:05 – The 4 Archetypes Running Your Life18:30 – Warrior Mode & The Seasonality of Growth21:10 – Kindness, Presence & The Power of AwarenessGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com/
Most entrepreneurs think they need better strategy.They don't.In this Boardroom recap from the Freedom Factory, we unpack the real reasons businesses stall — and it's not systems.It's people, identity, and the state you operate from.Inside this episode:• Why most business bottlenecks are solved by the right “who”• The difference between hiring people and developing talent• W2 vs 1099 mistakes operators make• Why State → Story → Strategy is the real order of success• The 4 archetypes running your decisions (Warrior, Magician, Lover, Sovereign)• Why high performers get stuck in Warrior mode• How seasonality applies to your business and your life• Why kindness to yourself is a competitive advantageIf you feel like something is holding you back… this episode will hit.Timestamps:00:00 – Boardroom at the Freedom Factory Recap02:15 – From Cooked Books to 80,000 Meals a Week04:10 – Visionaries Get Small When Stuck in Operations05:45 – The “Right Who” Solves Most Bottlenecks07:50 – Building Talent Structure (Not Just Hiring)10:40 – W2 vs 1099: What Operators Must Understand12:20 – The 3 S's of Breakthrough: State > Story > Strategy15:05 – The 4 Archetypes Running Your Life18:30 – Warrior Mode & The Seasonality of Growth21:10 – Kindness, Presence & The Power of AwarenessGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com/
My friend Dave had me on his newly revamped gigtube channel Wright Ideas to discuss what it's been like a full-time gig worker for the last 8 years. A friend of his, who goes by the moniker "Broseph", is seriously considering quitting his W2 day job and going into full-time gig work. Dave had me on the show to bounce ideas off me and offer as much insight as I could into what being a full-time gig worker in 2026 and beyond will actually entail.NOTE: The podcast actually started about 90 minutes before I arrived. I cut out that part, but you can watch the full 3 hour show on Dave's channel here:https://www.youtube.com/live/br0FnrqvjsI?si=AVP9dfSrzECNcHAgSupport this podcast at — https://redcircle.com/the-gigtube-podcast/donations
He landed in the US with $50 and quickly realized he had about a week to figure everything out. With a 60-day clock hanging over his head and no guarantee he could stay in the country, Gaurav Dutta had two options: build leverage fast or get sent home. What followed was a relentless path through janitorial jobs, visa lotteries, layoffs, and closed doors, including a moment where he applied to nearly 10,000 jobs just to keep his life in the US alive. Instead of playing defense, Gaurav began studying money, ownership, and real estate, eventually using house hacking, partnerships, and long-distance investing to build a 55-unit portfolio from more than 8,000 miles away. This episode breaks down what it's really like to build wealth when the system isn't designed for you. We talk about the visa trap most people never see, why ownership became his only real leverage, and how creating systems and teams allowed him to invest passively and legally while working a demanding W2. We also unpack the mindset shift that happens when your back is truly against the wall and why pressure can either break you or force you to build something that lasts. If you've ever felt stuck, boxed in by rules you didn't create, or unsure how to build freedom without quitting your job, this conversation will change how you think about leverage, risk, and what's actually possible when you refuse to let the clock decide your future. Book your call with Neo Home Loanshttps://www.neoentrepreneurhomeloans.com/wealthjuice/ Book your mentorship discovery call with Cory RESOURCES
Si tú estás escuchando “AI, AI, AI” y piensas que todo es Nvidia y tecnología… este episodio te baja a tierra: sin energía e infraestructura, no hay AI.Carlos explica la rotación del mercado (industriales vs tech), qué está pasando con la economía, por qué el dólar se está debilitando, y por qué Bitcoin es fe (no valor intrínseco). Cerramos con Q&A y una conversación real sobre disciplina, side hustles y los “gurús” que venden carro alquilado.⚠️ Educativo, no asesoría financiera.00:00 Intro + sponsor + disclaimer (educativo, no asesoría)01:10 AI: el verdadero play es energía e infraestructura03:39 Por qué inversionistas venden tech (capex baja ganancias)04:15 Rotación del mercado: DIA vs QQQ / industriales suben05:30 ¿Cuándo empezó el cambio? señales desde mediados del año pasado06:40 Economía “trancá”: ventas flat + señales en PR07:45 Estímulos, planillas y “chispazos” para reactivar economía08:35 PR: reforma contributiva se cayó / alivio contributivo en veremos09:20 Dólar bajando + mercados internacionales suben (efecto FX)10:06 Teoría: devaluar el dólar para aliviar deuda e impulsar consumo11:00 Bitcoin cayendo: margen/leverage y falta de liquidez12:15 Bitcoin “no tiene valor intrínseco” (moneda vs blockchain)13:40 Comparación con GameStop / Dumb Money (demanda vs realidad)15:29 Qué fue el short squeeze explicado “for dummies”17:10 Intereses al 1%: efectos reales (casas, demanda, inflación)19:30 Oro/plata: cuando el hype está arriba, viene el palo21:45 Ahorra primero, gasta después (reglas 50/30/20 y variantes)23:40 401K en PR / dónde se maneja / cuentas de retiro25:10 Robinhood en PR: brokerage sí, IRA/ROTH no (para PR)26:20 Caso real: salario 113k, savings alto, student loans, qué ajustar30:10 Volver a PR: trabajos remotos, LinkedIn, resume + negociación 109932:07 Disciplina y metas: ejemplo déficit calórico y “hacerlo como puedas”34:30 Side hustles en PR: esteticistas, servicios high ticket36:00 Motivación es basura; disciplina es todo38:52 Contratista vs W2: taxes y negociación (visión general)41:30 Patrimonio vs cash: net worth real explicado44:43 Bad Bunny x Zara: escasez, reventa, valor de marca46:30 Resellers, taxes y el mercado “cash” (relojes, tenis, Pokémon)49:00 Por qué Carlos no ronca: el producto eres tú (conocimiento)52:00 “Gurús” y apariencia: cómo NO caer en la trampa55:00 Cierre + CTA: citas + subscribe
Join The Creative Finance Playbook Coaching Program & Learn Directly from Jenn & Joe:https://creativefinanceplaybook.com/Most W2 employees say they're “too busy” to invest in real estate.Carlos works full time, has a family, and still scaled to 10 properties — without banks, without massive capital, and without burning out.In this LIVE Creative Finance Playbook workshop, Jenn & Joe Delle Fave sit down with Carlos — a full-time W2 executive, husband, father, and real estate investor — who built a 10-property portfolio while working 60–80 hours per week.No quitting his job.No excuses.No waiting for the “perfect time.”Carlos breaks down exactly how he uses creative finance, lead generation, and simple daily systems to buy real estate without relying on traditional banks or massive capital. From seller financing to low-interest subject-to deals, he shares how consistency and process beat overwhelm every time.You'll learn:
What if you could manage 360+ units with no W2 employees??That's exactly what Matt Luke is doing in Sioux Falls. In this episode, we break down his lean, AI-powered property management model - from AI leasing agent “Serena” to AI maintenance coordinator “Max,” automated workflows in AppFolio and LeadSimple, and a vendor-first partnership strategy that keeps his margins high.00:00 - Intro02:19 - Matt's backstory04:42 - “No employees” explained06:35 - Pre-leasing playbook09:35 - The lean tech stack13:23 - AI leasing agent ‘Serena'15:36 - AI maintenance agent ‘Max'18:00 - Sponsor - Crane23:08 - Owner comms automation26:29 - Accounting without a bookkeeper28:53 - Application screening workflow30:43 - Process philosophy34:02 - AI tools that fell short38:09 - Margins & unit economics40:38 - Delinquency & evictions45:53 - The vendor partnership model50:46 - Touchless move-in52:58 - Inspections at scale55:05 - From property manager to wealth advisor01:03:06 - Pricing, adoption & upsell ideas01:05:42 - Wrap-upWe dig into how he pre-leases units 90 days out, runs daily bank recs without a bookkeeper, automates owner communication, and keeps friction out of the system (his word, not mine).But here's the part that really stood out: Matt doesn't just do property management. He positions himself as a wealth advisor, moving owners from day-to-day oversight into true asset management.Learn more and connect with Matt here: Luke PropertiesLuke Properties on LinkedInLearn more & connect with me here:Crane, the private community for property management business owners.My Free PM NewsletterRL Property Management
Send a textIn this episode of Weiss Advice, Yonah Weiss sits down with Linda Holtz, multifamily investor, property management expert, and co-founder of M2RE (Married to Real Estate).Originally from France, Linda moved to the United States in 2012 with two suitcases and a dream. What started with door-to-door sales in New York City turned into a decade-long career in property management, eventually leading her and her husband into multifamily investing.This conversation dives into the real journey behind scaling in real estate: the grit, the networking, the mistakes, and the long-term vision required to build generational wealth.
"Culture is defined by how we treat each other when nobody's watching." This philosophy, forged in the fires of firefighting and high-stakes football, has driven the growth of one of the Pacific Northwest's most successful independent luxury real estate firms.In this episode of Gratitude Through Hard Times, Chris Schembra sits down with Nick Schleckaway, the CEO and founder of Amherst Madison. While Nick is a titan of the real estate industry, this isn't a conversation about market trends or interest rates. This is a visceral exploration of "Earned Connection"—the intentional effort required to build a sense of belonging in a world that has traded physical presence for digital convenience.Nick shares a vulnerable look at his own "hard week," discussing the weight of leadership when key team members move on and how he leans on the "lifeboat" of his family to stay afloat. Together, Chris and Nick dismantle the myth of hybrid culture, arguing that true innovation isn't found in a Zoom call, but in the friction of being together.10 Memorable Quotes:"Culture is how we treat each other when nobody's watching.""My family is my lifeboat; when the professional waters get choppy, they keep me from sinking.""Hybrid is not where you work. It's how you work.""Convenience is the enemy of connection.""Culture doesn't happen in a recorded town hall; it happens in the unscripted moments.""You can't lead a 1099 workforce with a W2 mindset.""The office isn't just a place to work; it's where trust is traded.""Leadership is defined by what you are willing to put up with.""We are trading meaningful friction for frictionless isolation.""If you want to scale belonging, you have to shrink the room."10 Key Takeaways:The 1099 Culture Challenge: Building culture for independent contractors is fundamentally different from employees; it requires creating an environment people choose to enter rather than one they are paid to stay in.The Performance Gap: There is a direct correlation between physical office presence and professional success; agents who show up in person consistently outperform those who stay remote.Convenience vs. Connection: Companies often mistake "easy" interactions (like virtual happy hours) for real culture. True belonging requires "earned connection," which often involves the effort of physical proximity.The "Lifeboat" Strategy: During professional trials, leaders must identify their personal anchors—for Nick, it is his wife Megan and children Charlotte and Beau—to maintain perspective.The Myth of Hybrid: Hybrid work should not be viewed as a location, but as a methodology. Without intentionality, hybrid often defaults to total disengagement.Friction as a Tool: Meaningful relationships require "friction"—the effort of travel, the risk of face-to-face conversation, and the lack of a "mute" button—to develop depth.Scaling via Intimacy: To impact a large organization, leaders should focus on frequent, intimate, small-group gatherings rather than infrequent, massive corporate events.Trust as Currency: In high-stakes industries like real estate, trust is the primary currency. That trust is built faster through non-verbal cues and "hallway talk" than through digital screens.Leading by Example: A leader's primary job in culture-building is modeling the behavior they want to see, especially when it comes to showing up and being present.Human-Centric Real Estate: Despite the rise of AI and digital platforms, real estate remains a deeply human, referral-based business that relies on local community ties.About our Guest: Nick Schleckaway Founder & CEO, Amherst MadisonNick Schleckaway is an entrepreneur, executive coach, and the visionary leader behind Amherst Madison, Idaho's top luxury real estate brokerage. A former firefighter and captain of the Boise State University football team, Nick brings a unique blend of "grit and grace" to the corporate world. Under his leadership, Amherst Madison has become one of the fastest-growing independent firms in the United States, known for its high standards and unique culture.Nick's perspective on resilience is shaped by his background in emergency services and his upcoming book on company culture. He is a devoted father and husband, residing in Boise, Idaho, where he continues to advocate for the power of physical presence and authentic human connection in the modern workplace.
Fractional work is exploding — and it's still confusing for a lot of corporate escapees. In this Featured Speaker session inside the Escapee Collective, John Arms breaks down Fractional 101 in plain English: what fractional really is, who it's for, how to get clients (spoiler: it's not campaigns), and what you can realistically charge.If you're still in corporate, recently laid off, or already freelancing and want more stability, this is the clearest “how it works” primer you'll hear.What you'll learn • The “W2 → 1099 bridge” and why more people are getting pushed across it • Why fractional is mostly a referral-based business (and what to do with that) • The mindset shift: conversations, not campaigns • John's simple relationship model: the “10-person circle” (fractionals, independents, super-connectors) • What companies actually care about (hint: pain, not the definition of fractional) • Typical pricing and why fractional often lands in the $8K–$10K/month retainer range • Why fractional is proactive leadership, not “wait to be told what to do” • The “project first” entry strategy — and why it usually turns into ongoing leadership • How to reconnect with old contacts without being weird or salesy • The core principle: get involved with other people's successNotable moments / lines you'll remember • “You'll work for the people you get referred to.” • “Referrals come from conversations, not campaigns.” • “Fractional is leadership — solve it and keep it solved.” • “Most barriers are fear and assumptions… it's hard work, but it's not complicated.”Resources mentioned • The Go-Giver (Bob Burg) • The NCG Factor (Larry Kaufman — Network, Connect, Give)
Your parents have supported your goals and dreams your whole life, and now that they are growing older, you want to help care for them. The predicament many physicians face is how to balance giving money to their parents and save enough for retirement. Nate Reineke and Chelsea Jones discuss some changes you can make to accomplish this goal and how trade-offs are inevitable. We also answer your colleagues' questions. Cardiologist in Texas says, “I am a W2 employee but I have $100k of additional 1099 income. Should I open a SEP IRA or a Solo 401k?” Dermatologist In Florida asks, “My spouse makes $500k/year. Is it worth it for me to take a job that makes $80k/year while my children are pre-teen?” A Urologist in New York wonders, “If I am going to be in a high tax bracket in retirement, and I'm in a high tax bracket now, should I put money in a Roth or taxable account instead of making pre-tax contributions?” Are you ready to turn worries about taxes and investing into all the money you need for college and retirement? It's time to make a plan and get on track. To find out if we're a match visit physicianfamily.com and click get started or, you can ask a question of your own by emailing podcast@physicianfamily.com. See marketing disclosures at physicianfamily.com/disclosures
He closed 2025 at $844K in Amazon sales on roughly 10 hours a week. Then used those profits to buy a bulldozer, start a land clearing business, and quit his 20-year tech career. This is the full story.Justin Zsimovan (@flippin4gold) joins Clear the Shelf to break down exactly how he built a high-margin Amazon FBA business while working full-time, why he believes retail arbitrage is underrated, and what 20 years in enterprise AI taught him about where this industry is really headed.⏱️ TIMESTAMPS00:00 — Intro: From IT Security to Amazon FBA02:52 — Why Amazon? The Exit Plan from Tech06:37 — Failed Side Hustles Before Amazon Clicked08:10 — How His Wife Runs Most of the Amazon Business11:32 — $844K Revenue Breakdown: RA vs. OA Split13:53 — Zero RA Competition: The Small Town Advantage16:33 — "RA Isn't Scalable" — Why That's Wrong19:00 — The Lead Delay Strategy: Let Stores Hold Your Inventory20:02 — Hiring a VA Too Early (And Why She's Now Irreplaceable)22:53 — Manufacturing Margin: Gift Cards, Credit Cards, and Stacking Points28:29 — Using Grok to Model $10K → $100K/Month Growth31:19 — Amazon as a Launchpad, Not the End Goal34:48 — What's Actually Hard About Starting a "Real" Business39:33 — The Land Clearing Business: From LLC to $90K Bids44:12 — How to Pick a Business AI Can't Disrupt49:15 — The Scott Adams Ideation Framework53:29 — AI Doomer Perspective: Why He Left Tech55:37 — 99.9% of AI Tools on Amazon Twitter Are Junk58:00 — Data: What Sellers Should Record Starting Today01:01:09 — Use Case Engineering: Don't Boil the Ocean01:07:00 — How to Evaluate AI Tools (Open Claw, Claude Desktop)01:10:10 — AI Threatens OA More Than RA01:19:06 — Balancing a W2, Amazon, and a New Business01:21:44 — Managing Risk: The "Worst Case Is Bankruptcy" Mindset01:24:47 — The Escape Sequence: X → Amazon → Land Clearing → Freedom01:28:08 — Lightning Round: Start With Less Money Than More01:29:29 — Book Rec: "Cold Calling Sucks (And That's Why It Works)"01:32:55 — Quote of the Week: Walt Disney on Action Over Analysis
The what-ifs of real estate investing keep many rookies on the sidelines indefinitely. But when today's guest determined his “safe” nine-to-five was just as uncertain as buying a rental property, he took the plunge. Now, having bought four small multifamily properties in just two years while keeping his W2 job, he's fast-tracking financial freedom! Welcome back to the Real Estate Rookie podcast! Like many rookies, Derek Brickley dreamed of owning a sizable rental portfolio, but taking that first step was his biggest hurdle. He could have allowed his blind spots to keep him trapped in analysis paralysis, but instead, he leaned into his investing network and drummed up the courage to buy his first house hack. It wasn't a home-run deal, but it changed everything, teaching him how to make offers on properties, plan renovations, and manage tenants. Now, Derek has the tools to scale his real estate portfolio and an investing strategy that has set him on a clear path to financial freedom. Rather than using real estate to supplement his day job, his W2 income now supplements his investments. Stay tuned as he shares his highly “repeatable” process! In This Episode We Cover How Derek bought four small multifamily properties in just two years Building your rental portfolio faster by keeping (not quitting!) your W2 job Leveraging your investing network to bridge the knowledge “gap” Having tenants pay for your living expenses with the house hacking strategy How to do your due diligence before inheriting tenants with a rental property Critical mistakes to avoid when tackling do-it-yourself (DIY) renovations And So Much More! Check out more resources from this show on BiggerPockets.com and https://www.biggerpockets.com/blog/rookie-680 Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Email advertise@biggerpockets.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
291 - From Cubicles to Closings: Mike Doherty's Path to Real Estate Success Jen Josey hosts the REIGN podcast and shares a "Badassery Bestowment" on why every listing needs a professional photographer, citing five reasons: more clicks and offers, selling a lifestyle, protecting price, standing out in a crowded market, and saving time and stress. She then interviews Mike Doherty, a Connecticut-based full-time real estate investor, realtor, entrepreneur, co-founder of Skytree Investments, and host of the Sky's the Limit Podcast. Mike describes his path from a finance job after graduating from the University of Connecticut in 2015 to real estate investing, including learning through BiggerPockets, house hacking a duplex, and scaling by using the BRRRR method after running out of capital. He discusses misconceptions new investors face, emphasizes taking action, using meetups to build confidence and connections, and explains creative financing strategies such as seller financing and subject-to deals, including an example with 10% down, 4% interest, 40-year amortization, and a 10-year balloon. Mike shares a favorite deal involving raising the full down payment, selling after one year, and completing a 1031 exchange into a seller-financed five-unit property. He explains OPM approaches, partnerships and joint ventures, friends-and-family capital, and the importance of track record and some skin in the game. Mike outlines his move from W2 work to becoming a full-time realtor by lowering living expenses through house hacking, and he shares his BADASS answers: key books (Rich Dad Poor Dad, Who Not How, Never Split the Difference), best advice (take action), his drive (generational wealth and financial freedom), a goal of reaching 200 doors before age 35 (currently at 100), systems (assistant/transaction coordinator, Follow Up Boss CRM, calendar, and morning routine), and his definition of success as enough passive income to support his lifestyle. 00:00 Welcome to REIGN: What to Expect on the Podcast 01:02 Badassery Tip: Why Pro Photos Sell Listings (5 Reasons) 03:24 Meet Mike Doherty: Investor, Realtor & Podcast Host 04:46 From Finance Cubicle to First House Hack Duplex 08:49 Early Landlord Lessons & Misconceptions to Unlearn 11:32 Take the First Step: Beating Analysis Paralysis with Action 14:17 Scaling Up: Running Out of Cash & Learning the BRRRR Method 16:59 Creative Financing Deep Dive: Seller Finance, Sub-to & Balloons 20:57 Favorite Deals & Partnering Up Using Other People's Money 21:33 Raising the Down Payment + 1031 Into Seller Financing (5-Unit Deal) 23:00 What He'd Do Differently: OPM Sooner & BRRRR After the First Duplex 24:18 Flip vs Hold: Wealth-Building Mindset, Leverage, and Today's Market Risk 25:36 OPM Playbook: Partners, Private Money Terms, JVs & Structuring Deals 27:21 Friends & Family Funding + Skin in the Game (Even Teachers Have Money) 29:16 His Business Today: Full-Time Realtor, Investor Niche, Flips/Wholesale to Buy Rentals 31:40 Sky's the Limit Podcast + The "BADASS" Rapid-Fire Segment Begins 32:39 Books & Advice: Rich Dad, Poor Dad, Who Not How, Never Split the Difference + Take Action 35:46 Drive, Goals & Systems: Generational Wealth, 200 Doors, Assistants, CRM, Morning Routine 39:46 Defining Success + Where to Find Mike (Podcast, IG, Website) 41:12 Wrap-Up & Show Outro: Subscribe, Follow, and Join REIGN
Relying on a W2 is riskier than you think.
In Episode 317, Sean and Andy go back to the mailbox for more listener questions, picking up where they left off in Episode 309. This time, the focus is on the business side of freelancing — rates, non-competes/NDAs, W2 vs 1099 work, unions, taxes… Plus some thoughts on choosing which compromises to make when time is short on a load-in, and much more! This episode is sponsored by Allen & Heath and RCF.Episode Links:Episode 309 – Listener Q&A, Part 1Episode 317 TranscriptNOTE: Mike Green, the artist who performs “Break Free” that opens every episode, has some new music hitting the market starting today, available on all streaming platforms as well as DSPs that support spatial audio. And, Mikegreenmusic.com will direct folks to pre-order the vinyl release, or allow them to purchase singles individually. Connect with the community on the Signal To Noise Facebook Group and Discord Server. Both are spaces for listeners to create to generate conversations around the people and topics covered in the podcast — we want your questions and comments!Also please check out and support The Roadie Clinic, Their mission is simple. “We exist to empower & heal roadies and their families by providing resources & services tailored to the struggles of the touring lifestyle.”The Signal To Noise Podcast on ProSoundWeb is co-hosted by pro audio veterans Andy Leviss and Sean Walker.Want to be a part of the show? If you have a quick tip to share, or a question for the hosts, past or future guests, or listeners at home, we'd love to include it in a future episode. You can send it to us one of two ways:1) If you want to send it in as text and have us read it, or record your own short audio file, send it to signal2noise@prosoundweb.com with the subject “Tips” or “Questions”2) If you want a quick easy way to do a short (90s or less) audio recording, go to https://www.speakpipe.com/S2N and leave us a voicemail there
Most people think getting rich is about saving harder or finding the next hot stock. It's not. It's about owning things. After 15 years on Wall Street, I learned the hard way that the wealthy don't get there by trading time for money or chasing tickers. They build ownership in boring, cash-flowing businesses that most people overlook. In this episode, I break down the exact investment framework I use today: just three categories I actually care about, why I ignore single stocks and hot tips, and how private business ownership became my unfair advantage. We dive into why Buffett doubled his money at 20% per year while the S&P did half that, why leverage magnifies your mistakes more than your wins, and why volatility isn't risk — not knowing what you're doing is. But this isn't theory. It's applied finance from the trenches. You'll learn:• Why the market is more concentrated and leveraged than almost any point in modern history• How to think like Buffett: buy businesses, not price movements• Why inflation and AI are quietly eating your W2 income while you sleep• The difference between speculation and actual investing (and why most people confuse the two)• How one woman bought six pack-and-ship stores while keeping her tech job• Why Charlie Munger said the best businesses don't require you to be a genius to run them• The three types of risk in every deal: product, market, and execution• How to negotiate by understanding the seller's incentives, not just your own• Why speed and ownership are the only real hedges against what's coming If you're tired of watching your salary get chipped away by inflation, or if you've ever wondered how people actually build wealth without a finance degree or a trust fund, this episode will change how you think about money, ownership, and what it actually takes to win in 2026. Also hi I'm Codie and I run an investment and advisory firm that helps you buy and build businesses. Every year we do one 3 day virtual workshop to help you find, finance and learn to do deals live. Come learn what Wall Street (and your boss or competitors) hope you never learn: https://contrarianthinking.biz/MSML_BDYT26 ___________ 00:00:00 Introduction 00:00:22 The Three-Investment Portfolio: Why Less Is More 00:00:59 Buffett's 5.5 Million Percent Return: The Power of Selectivity 00:01:45 The 2026 Market Warning: Debt, AI Valuations, and Leverage Risk 00:03:40 Volatility Is Not Risk: Risk Is Not Knowing What You're Doing 00:07:43 The Asset Ownership Race With AI: Own the Farm or Be the Donkey 00:09:10 Main Street Millionaire Live: Your Path to Business Ownership 00:10:16 Build Durable Advantages: Moats, Brands, and Networks That Protect Profits 00:10:39 Nui's Story: From Big Tech to Six Pack and Ship Stores 00:14:20 Charlie Munger on Simple Business Models: Take a Simple Idea Seriously 00:15:30 The Three Risks Framework: Product, Market, and Execution 00:16:37 The Power of Incentives: Understanding What Drives Every Deal 00:18:13 Speed Wins: Why Moving Fast Makes You More Money 00:20:15 The Main Street Revolution: Your Generational Wealth Creation Event ___________ MORE FROM BIGDEAL
Zach Posey joins us to explain how he's acquired various house hacks and grown a significant net worth all while having a demanding W2 career! Zach starts off by detailing the acquisition of his first house hack and the hurdles that came almost immediately after closing. He talks about purchasing an oversized 4-unit building, seeing value-add potential, and executing a renovation strategy to create equity! Zach gives property management insights for house hackers which are centered around doing right by tenants and people in general. He explains the ins and outs of acquiring a property by assuming a VA loan. Throughout the episode, Zach demonstrates that growing a portfolio as a busy professional is doable and that the financial reward far outweighs the work that is required! If you enjoy today's episode, please leave us a review and share with someone who may also find value in this content! ============= Connect with Mark and Tom: StraightUpChicagoInvestor.com Email the Show: StraightUpChicagoInvestor@gmail.com Properties for Sale on the North Side? We want to buy them. Email: StraightUpChicagoInvestor@gmail.com Have a vacancy? We can place your next tenant and give you back 30-40 hours of your time. Learn more: GCRealtyInc.com/tenant-placement Has Property Mgmt become an opportunity cost for you? Let us lower your risk and give you your time back to grow. Learn more: GCRealtyinc.com ============= Guest: Zach Posey, Chicago Multifamily Club Link: Chicago Multifamily Club Meetup Link: Wisdom Takes Work (Book Recommendation) Link: SUCI Ep 52 - Aaron Zimmerman Link: SUCI Ep 326 - RJ de Leon Guest Questions: 01:58 Housing Provider Tip - Understand easy fixes for malfunctioning garbage disposals! 03:57 Intro to our guest, Zach Posey! 07:38 Starting off with a 4-unit house hack. 17:25 Acquiring a second house hack in Roscoe Village. 26:28 Property Management tips for house hackers! 28:44 Leveraging assumable loans to make the numbers pencil. 34:41 The value of networking events. 37:40 Zach's REI goals and outlook on Chicago! 42:42 What is your competitive advantage? 43:13 One piece of advice for new investors. 43:35 What do you do for fun? 43:50 Good book, podcast, or self development activity that you would recommend? 44:40 Local Network Recommendation? 45:39 How can the listeners learn more about you and provide value to you? ----------------- Production House: Flint Stone Media Copyright of Straight Up Chicago Investor 2026.
Watch Andrew & Matt On The Ranch: https://youtu.be/KeDTqOWOZEYAndrew Freed sacrificed his goals and vision while working a six-figure W2 job at MIT and Harvard. Recognizing the status quo was a decision, he decided to stop living somebody else's dream. Andrew details his journey of overcoming limiting beliefs, including a massive health transformation, and achieving financial freedom. His story is a powerful lesson that Action with knowledge is power and that the worst-case scenario is often the life you're already living. He currently self-manages 550 rental units and closed on 250 units this year.Connect With Andrew:Instagram: https://www.instagram.com/investorfreedFacebook: https://www.facebook.com/afreed2Linked In: https://www.linkedin.com/in/andrew-freed-msm/Connect With MattWebsite: http://themattking.com/ Instagram: https://www.instagram.com/mattking.atx TikTok: https://www.tiktok.com/@mattking.atx LinkedIn: https://www.linkedin.com/in/kingmatthewr/ MKS Podcast Playlist: https://www.youtube.com/playlist?list=PLbKAN0ZZUBLFJyuI9EQpjfRjq0Pm7kYC1 #realestateinvestor #w2exit #financialfreedom #entrepreneurshipThe Tribe of High-Performing Men: http://gobundance.com/tribe
What if you could cut your deal analysis time by 80%? Joel Bechtel was drowning in broker documents. T12s in one format. Rent rolls in another. OMs that looked completely different from the last five he’d reviewed. After spending hours copying and pasting data into Excel spreadsheets only to discover a deal wouldn’t work, he decided to build AI deal analysis software to solve the problem. Chris Lopez sits down with Joel, a software entrepreneur who spent 18 years building tech companies before pivoting to focus on his real estate portfolio. Joel currently owns 20 doors and recently analyzed 90 multifamily properties across Columbus, Nashville, and Raleigh markets. His AI deal analysis software extracts data from broker documents and runs underwriting in minutes instead of hours. The numbers are striking. What used to take 1-2 hours per deal now takes 10-15 minutes. That’s the kind of efficiency that lets you actually find deals worth pursuing instead of burning out on spreadsheet work. In This Episode We Cover: The Gmail hack Joel uses to automatically filter broker leads into a dedicated inbox for AI processing Why most investors waste hours on deals that will never work and how to filter faster How AI deal analysis software extracts data from T12s, rent rolls, and OMs automatically Current vs pro forma analysis and which variables actually matter when tweaking numbers The St. Louis deal that looked perfect on paper until due diligence revealed a critical problem How to sanity check AI results without adding hours back to your workflow Market metrics that matter including flood zones, fair market rents, and census data Why zero closings from 10 LOIs is actually normal in today’s market Joel also shares advice for investors who want to bridge into entrepreneurship, including why community and masterminds matter more than going it alone. Plus, why jumping from your W2 too quickly can actually hurt both your investing and your ability to get loans. Whether you’re looking to build your own AI deal analysis software or just want a smarter system for filtering multifamily opportunities, this episode breaks down the exact process. Watch the YouTube Video https://youtu.be/yKFUQ2hUJaM Timestamps 00:00 – Welcome & Episode Introduction 01:54– From 18 years in software to real estate investing 05:15 – Broker document chaos that sparked Deal Flow Pro 07:05 – How AI extracts data from T12s, rent rolls, and OMs 09:16 – Safeguarding against AI Hallucinations 12:36 – From 90 deals to 10 LOIs 15:11 – Fact checking market metrics: flood zones, rents, census data 17:13 – St. Louis due diligence story 22:02– Time savings: 2 hours down to 10 minutes 25:53– Merging investor and entrepreneur paths 33:00 – Deal Machine integration + where to find Deal Flow Pro Links in Podcast Deal Flow Pro – AI deal analysis software for multifamily investors Website: dealflowpro.io Promo Code: “Chris Lopez” for 14-day trial (no credit card required) Deal Machine – Off-market lead generation tool Crexi – Commercial real estate listing platform LoopNet – Commercial real estate marketplace
Most people think a W2 job is "safe." But here's the truth most don't want to hear
Kiera is joined by Alexis Gallati, founder and lead tax strategist at Cerebral Tax Advisors, to talk about tax strategy not just for 2025 success, but 2026 and beyond. They discuss asking your CPA the right questions, shifting income from your higher tax bracket down, the Augusta rule, and a ton more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and today I am super jazzed. I have an incredible guest joining us on the podcast today ⁓ to talk about last minute tax strategies before April 15th. Like why not? I mean, hey, maybe you were like, you're not the early bird. You were like, shoot, I forgot. Like what things can I do? And so I'm super excited. Alexis Gallati, she reached out to us. ⁓ She is founder and lead tax strategist at Cerebral Tax Advisors. Ansari Real Wealth Academy. And I was so excited about this topic because I know you guys know I love to geek out about this and I have it on my vision board of tax expert ahead. Like I hate taxes. I love taxes. I believe that taxes are such a beautiful way for us to pay to be in this incredible country. But you better believe I don't want to pay a penny more than I need to. So really figuring that out just a little bit about her is she is got a dual master's degree in business administration and taxation, which is super rad because Let's be real, she gets the business side of it. She gets the taxation and we were chatting before and she was like, what people make like their top line revenue versus their take home pay are two different things. And I was like, amen sister, preach on. She's enrolled agent, NTPI fellow and certified tax strategist. She also is the author of advanced tax planning for medical professionals. She specializes in high level strategic tax planning and multi-state tax preparation for healthcare professionals and business owners. She's raised in a family of physicians and married to one. She empathizes with the financial challenges medical professionals face. This personal connection inspired her to create accessible, unbiased tax solutions tailored to their busy lives. Driven by passion and guided by cerebral thinking, Alexis forms Cerebral to help professionals keep more of their hard earned money. Amen sister. That's what we want. That's why you're here. Their approach breaks the mold of traditional financial advice, offering a unique perspective for medical professionals and business owners. So while yes, she's not 1000 % dental guys were in the healthcare world and she's so brilliant. So Alexis, welcome to the show today. How are you? Alexis Gallati (01:54) Thank you so much for having me. I'm doing very well. Hope you had a wonderful holiday season. The Dental A Team (01:58) Yes, likewise. And I was so excited when I heard that you would be a guest on our podcast. I geek out about this, Alexis, I know it's like our first day meeting, but ⁓ I just think the world of tax is such the game of monopoly. And I'm like, if you would have just told me that rule, I could have played and won the game better. But I feel like it's always as ever changing, ever evolving. And I know there were some big things that happened in 2025 that are impacting like our our taxes. And so, yeah, definitely a timely and exciting podcast to throw out there. So Alexis, I know I gave you a very welcomed ⁓ bio and intro, but yeah, tell us a little bit about who is Alexis. You're married to a physician. You're in this world of tag. How does one become obsessive about CPA? I'm truly just curious. How do you like, how does this happen? How did you become this? Alexis Gallati (02:49) Yeah, so I love law and I love money. And so when I was in undergrad, I took a tax and accounting class and loved more the tax side than the accounting side, I do admit. And so after meeting my husband in college and us starting to go through that full medical journey, was about a year and a half out from him. The Dental A Team (02:54) you Alexis Gallati (03:18) from him finishing his residency. And I really saw the writing on the wall. Even at that time, with him being in residency, about four months of his salary was going towards taxes. And I was like, that's not right. That's not right. With The Dental A Team (03:36) No. Alexis Gallati (03:38) hard he works and how hard medical community works in general. ⁓ my gosh, that's not right. So that's when I really dedicated myself to finding out, why do the Warren Buffets and the Bill Gates of the world have this really low to sometimes non-existent tax bracket? And I really dove into that tax planning. ⁓ And so, you know, what's very unique about, ⁓ you know, the way that I work and my business is that my husband and I are in the same exact position as majority of our clients. And so, yes, I'm looking for strategies for my clients, but I'm also looking for those strategies for myself. The Dental A Team (04:19) You're like, hey, it's me. I'm going to help myself out. I'm very motivated to do this. Alexis Gallati (04:25) Very motivated. And I love it. I love it. It's like you said, it's ⁓ Congress keeps us on our toes, changing the laws consistently year after year. ⁓ it's like a puzzle. Like, hey, how can I just keep more of what I'm earning? The Dental A Team (04:43) Yeah, and I, this is what I get obsessed about. what I learned, gosh, it's like, I was so naive when I started the company. was like, marketing is marketing. I just need to hire a marketer they can do everything. And then I was like, oh, there's a content marketer. There's a copywriter marketer. There's a strategist. There's a growth marketer. There's like an AEO marketer now. There's an SEO. Like you guys, this thing is like a web. They're a content marketer. And then I started realizing it's similar to CPAs and financial planners that like, I thought you hire a CPA, Alexis. Like I'm so naive to business. I'm shocked that I've made it this far. Like truly I'm proud of like the journey we've been on, but like not all CPAs are created equal. And then I realized like CPAs play by different rules. Like it's the same rule, but there's shades of gray. They're how comfortable are you with this and how uncomfortable are you with it? Like there's one CPA that told me like, here, you can totally go skiing in Tahoe. Just like put your logo on your skis and you can totally ride it off and like put your logo on your boat and you can ride it off. And then there's like the Alexis of the world was like, oh, hard pass. No, you're going to like totally get flagged. But I'm like, what rule is right? And so I realized that there are, like you said, tax strategy and for higher wealth earners. I do believe that there's a game, like you said, how did the Warren Buffett's, how did the Bill Gates, like they're not paying this. And then you get into the real estate game and you get into all these other things. You're like, how can we do this? And so Alexis, I'm just jazz. This is me being nerdy. And I'm going to ask you a bajillion questions and I can't wait. to learn. So let's kind of talk about most of your clients, what's the size of take home net pay that they do. So that way we know like what brackets were in. So that way right clients come to you. I also learned not all financial advisors take all people. I was like, I make 30 grand. They're like, great. So we're going to help you out just a little bit. And then like, when you get to this level, we'll chat with you. ⁓ tell us kind of that. And then let's dig into how do we keep more money, Alexis, legally. Alexis Gallati (06:10) I love it. The Dental A Team (06:39) I'm here for legal advice. I'm willing to go gray, but not go to jail. So that's my line. So as long as we're on the same page, I think we are, I'm here for it. Alexis Gallati (06:40) Yes. Definitely, yeah. I am more than happy to play in the gray areas. We just have to feel comfortable defending it in an audit. And so that's our line in the sand. ⁓ But yeah. The Dental A Team (06:55) Mm-hmm. She's like, this is why I went to law guys. This is why I like the law side and the CPA. I like it. I like your style. It's so unique and I just am excited. So, okay, I'm ready. Alexis Gallati (07:07) Yeah. Yeah. at Cerebral, we work with those that earn at minimum $400,000 per year in taxable income. So we have lots of businesses, which by the way, 99.9 % of our clients are medical professionals. I think we have like maybe two clients that have zero ties to the medical industry. And so the practices we work with, you know, generally range from anywhere from maybe about $700,000 in gross revenue all the way up to eight figures. So we tend to not work with those that are larger practices, that usually over 50 employees. And that's just because once you get above 50 employees, yeah, it changes quite a bit. So we're definitely in there with those smaller to medium sized practices. The Dental A Team (07:56) Tax co-changes. Yep. Amazing. No, that's super helpful. And I know we were talking before, like the average of your clients, about 700,000 like net pay is typical where you guys are at. You have some that are higher, but that minimum of 400,000, which is great because I do think that there are thresholds. ⁓ And I did learn through going through business that who Kiera needed as a tax support and advisor when I was in that 30,000 range compare and as a business owner, I thought it was so funny. Gosh, taxes, like they hurt so bad sometimes. Like, whoa, easy come, easy go. Like I've never, I've always been a W-2. So that was such a fascinating world for me. But yeah, let's dig into some of the things you've seen for the medical world. Cause I know I have friends that were physicians and they're really big on real estate. And like I took the real estate Kool-Aid and I'm just like, is this really real? There's gotta be easier ways than doing this. And so I'm just jazzed to kind of go through what are some of the things we can do now before April 15th. What are things that we can do even past April 15th to set us up for great success for 2026? So Alexis, this is your show. I'm just excited, kind of riffed us through it. Of course, I'm gonna geek out and ask probably about way more questions than you care to even be asked, but I'm really excited to learn more today. Alexis Gallati (09:20) Yeah, great. Well, yeah, I hate to be a little bit of a Debbie Downer in the beginning and that when your past December 31st, ⁓ the number of tax strategies that are available to you are before you actually go to file your tax return are limited. It's just the nature of the code. The Dental A Team (09:37) I agree. was super, when you were like, what are the tech? I was like, I want to know because most of the times like when the clock strikes midnight on December 31st, it's like game over and we start again. But yes, which is why I want to know what are like the small ones, but then also Alexis like, let's set our listeners up for like, what things can they do this year to be better prepared for it in conjunction? So yes, before April 15th, but selfishly I want to know what else can I do this year that maybe I haven't thought of. Alexis Gallati (09:52) Yeah. you The Dental A Team (10:06) because the clock hasn't struck midnight in 2026. So like we've got time. So yeah, for 2025 filing, but also for 2026 as well. Alexis Gallati (10:09) Yeah. Yeah, so let's talk about 2025 filing first. Especially if you're a business owner, there are actually a number of things that you could still put together for yourself that can impact your 2025 financials. ⁓ So even basic things like if you haven't been taking advantage of your home office deduction or ⁓ vehicle expenses ⁓ and unreimbursed business expenses. So those are expenses that you paid personally, but our business expenses. So all of those items, you can still go and report on your 2025 return. So if you haven't taken the time to sit down and say, how much should I pay in my home utilities or insurance, repairs, et cetera, and take the percentage. So let's say your home office is 7%. of your total square footage of your home. Well, then you can write off 7 % of your home expenses on your taxes. the treatment's a little bit different depending upon if you're a sole proprietorship or an S corporation. But in general, you still have that time to take advantage of that. And a lot of you might be like, oh, Alexis, it's such a little amount. I don't even know if it's worth it. Believe me. All these little things can really add up together. And easily, I usually see between $10,000 to $20,000 of really ⁓ easy to grab savings for yourself if you just take even a few hours to gather all the information. ⁓ And you can even use ⁓ personal financial apps like Monarch Money or You Need a Budget, things like that to help. organize that information for you throughout the year so it's a little more automated. The Dental A Team (12:10) Yeah, that's amazing. I do love the YNAB. You're throwing me back to like pharmacy school days of you need a budget. I was like, oh my gosh, got to answer this every time. They have updated so much, but I love that you said like 10 to 20 grand, I think is worthwhile, but more than it being pennies or dollars, I think it's the discipline of having it prepared for next year too. So that way we don't, I think it's like, well, it might not be enough this year, but I'm like, you take that this year and we compound over the next year and the next year and the next year. I think these little things to me at least, Alexis Gallati (12:15) Ha ha ha. The Dental A Team (12:41) Like I said, it's their game of monopoly. And I'm like, okay, maybe I didn't get it that time, but I'm going to take that rule and I'm going to apply it this year and the next year and the next year. So I'm even taking notes over here, guys. So Alexis, if you see me, I'm writing it like, okay, I'm going to check in on that, check in on that. So make sure, make sure that they're being taken into consideration because I don't prep my own taxes. I don't even know half the stuff. Like they just tell me. So I also think being a good steward as well and always double checking your CPA to make sure like, are we maximizing every deduction we can? Alexis Gallati (12:53) Good, I like it. Of course. Yeah. And being proactive is like you said, the number one thing because the IRS can deny deduction if you don't have that itemized receipt or you don't have the proper documentation. And 99 % of any fight with the IRS is that documentation. And I did a three year fellowship in IRS representation. So I'm obviously very focused on that tax savings, but also very focused on making sure that everything's set up properly. So if the IRS were to challenge it or even the state, you're in good hands. then that way, you can just give them the stuff and say, go away. The Dental A Team (13:51) Exactly. And I heard somebody once tell me, they're like, Kiera, it's not a matter of if I'll be audited, it's when. Like every business will most likely be audited at some point. I hope and pray like we're not. I think about that a lot of like cross my T's, dot my I's, make sure that I'm constantly trying to be compliant with things. But your wealth of knowledge on that Alexis of what things and how to become, I mean, shoot three years of IRS. Girl, you got my vote. That's impressive. And like love the love the authority piece that you're bringing to our podcast today. Alexis Gallati (14:20) Thank you. Thank you. So some other things that you're able to do before you file that tax return, and this is a big one, is retirement. So you actually have until the filing of a tax return, and that includes extensions. So for example, if you're an S corporation or a partnership, have the original due date, which is March 15th, or the extended due date, which is September 15th, to go and open and fund that retirement plan. So if you have employees, it can get obviously a little bit more complicated, but you still are able to do it and ⁓ do that employer contribution. And that's obviously really one of the lower hanging fruits when it comes to not only tax savings, but also wealth generation. The Dental A Team (15:12) Yeah, no, I love that. That's a great idea. And I think a lot of people miss that. And again, CPAs, tax strategists, wealth advisors, they're all playing in their own lanes, but how can we make sure all of them are maximizing together? Because you as a human are trying to build that wealth. So I love that. Alexis Gallati (15:30) Yeah. And don't forget as well, you know, kind of in the same vein as retirement is that health savings account. So if you had a high deductible plan throughout the year, but maybe your employer didn't actually provide a ⁓ health savings account, like so if you're a W-2, for example, or even if you're self-employed, you can still go open up your own Health Savings account through, I think Fidelity has some, ⁓ Optum Bank, HSA Bank. So there's a whole bunch of different providers out there. can just Google and find the provider that works best for you. The Dental A Team (16:07) Interesting. And I know like I just wrote that down because a lot of dentists don't have HSA. Like we are the providers for it. But hearing that that might even be a resource to attract people into your business if you were able to like, don't necessarily provide it, but these are some companies that we could help our employees get if they wanted to have an HSA because I know that that's something that my husband works at a hospital. So there's an HSA there, but as sole proprietors and S-Corps, a lot of times they aren't provided. That's actually really like, I think just a great tool and resource to possibly provide to our employees, depending upon what it looks like for your business. Alexis Gallati (16:40) Yeah, definitely. And then one other thing that you ⁓ may be able to do, depending upon your state, ⁓ to help with state taxes, is go and contribute to a 529 plan, which is for education for yourself or other dependent. And some states like Georgia, Indiana, Michigan, South Carolina, there's a number of them. They allow you to make that contribution all the way up to the filing of the tax return. The Dental A Team (17:13) Interesting. I did not know that I wrote that down. That's fascinating. I love this. This is like so fun. Keep going. Alexis Gallati (17:20) Yeah. Yeah. So that, you know, is, a good, especially for, you know, higher earners. ⁓ that's kind of a good summary of what you can be doing before this, ⁓ April 15th or even the extended due date as well. ⁓ but when you start looking into 2026, who, that book, that book opens up, there is. The Dental A Team (17:39) It does, right? It's like the monopoly Bible. Like it's so big. Like how do I play the game of taxes? So I truly, and I think like for all the listeners, like the home office, the HSA, ⁓ retirement, the 529 plan, like there's still time. So go look at those things. And even if you can't contribute or do those things now, having that set up for next year, like, Alexis, truly, I'm like, I'm getting the popcorn. I'm getting my notepad. Like, I am so excited because half these things I haven't heard of. And so it's very fun to just hear different perspectives. And I do love that you've got a legal background too. I love that you're in IRS. I love that you're in medicine and healthcare and like for your own personal savings too. It's like you're the Nancy Drew of like, how can I do the most amount through all of this? It's a very fascinating perspective you bring today. Alexis Gallati (18:27) thank you. I appreciate that. yeah, when obviously when you are a W-2 employee still that your options are not as open for those that have a business. But ⁓ besides obviously retirement HSA that you can do all year, one thing that a lot of W-2 employees forget is to actually check with your employer to see what their reimbursement policy looks like. The Dental A Team (18:29) course. Alexis Gallati (18:55) because if you're maybe in a private practice with a large group, and I mean, these could even be groups that have sometimes hundreds of physicians in it, or even if it's just a hospital system, they'll have actually pretty generous reimbursement policies for things like your CME, your new loops, or going and doing your mileage in between different hospitals or clinics, things like that. So making sure that you are keeping track of those things. Obviously, if you're a business owner, you definitely want to keep track of those. But some of my favorite for those that own their own practices, my absolute favorite is hiring your kids. The Dental A Team (19:36) Of course, yeah. Alexis Gallati (19:48) It seems so basic, but believe me, there are definitely steps in place that have to be done in order to make sure they ⁓ qualify. for me, the ⁓ court tested age is seven. So I usually don't recommend my clients going and hiring their kids until they're at least that age. You can do it younger, but the old my kids are models strategy is kind of ⁓ antiquated now just because ⁓ everybody has these great cameras now on their phones. And so it's kind of devalued, being a model ⁓ for those that aren't professionals basically. ⁓ But that's a really great way to shift income from your higher tax bracket down to their non-existent tax bracket. The Dental A Team (20:21) Totally. Right? Alexis Gallati (20:40) and you can then put that money into a Roth IRA for them. And if you do that, let's say over like a 10 year period in 2026, that amount is 7,500 is the max you can put in. They're easily, by the time they're age 65, gonna have at least 2 million plus dollars in savings. So it's a really great way to create a legacy for your kids and give them a little headstart. The Dental A Team (20:48) Mm-hmm. Yeah, that's amazing. And I think so many people are like, I don't know how to help my kids with college or different things like that. And it's like, these are great ways to prepare them for the future for when they retire for things like that. I mean, how awesome I know a couple of ⁓ doctors because The bulk of our audience, Alexis, are not W-2 earners. They are self-employed, like dental practice owners. ⁓ But I know that there were several that didn't tell their kids that they had done this for them. And then the surprise when they graduated college of, we've been putting this into place for you. I mean, shoot, that money's going to go to the government or to your kids. Why not invest in your children? You're going to pay that money regardless. So ⁓ definitely think that that's such a brilliant idea. And I've heard people, they're like, their real job, like they have to have a real job. They're like a paper shredder. Like they like literally shred the paper or they open the mail or they like pick out the cards or they pick out the toys for the prize boxes, like actual legit jobs that they employ them for. But I think what an amazing gift and legacy to give your kids as well. Alexis Gallati (21:51) they Yeah, exactly. All four of my children are, obviously cerebral isn't a dental practice, but they're hired through cerebral. So that way they are earning enough to put that money into their Roth IRA. ⁓ And a lot of ⁓ my clients are like, man, I don't know what my kids can do. And like you said, there's a lot of admin work that they can do. Even a seven-year-old can. like you said, shred paper, stamp envelopes. They can help with doing their ABCs and filing things away if you're an older ⁓ practice owner and they have ⁓ still the paper file system. ⁓ yeah, it really is a wonderful way to not only teach responsibility, but also to save. ⁓ I highly recommend ⁓ doing that. And even if you have parents that you financially support, you could even The Dental A Team (22:45) Yeah. Yeah. Alexis Gallati (23:02) go and hire your parents through your practice ⁓ and write off their support. Of course, again, they need to also have a legitimate job in the business. with parents, you have to be careful if they have any benefits like social security or Medicare. Then you just want to make sure that you're not pushing them out of those benefits because of their income ⁓ or making any part of their social security taxable. So that takes a little bit more. ⁓ finesse than hiring a child. The Dental A Team (23:36) No, that's great. That's a really good idea too, because I hadn't thought about parents. I have heard about children, but you're right, parents are retired. And if there's ways that you can support and give back rather than like, again, I love the government. I am happy to pay taxes, but if there's ways that I can support my own family, ⁓ I think it's great because I'm going to pay that money anyway, but paying it to people that I love and care about is really a great idea. Alexis Gallati (24:00) Yeah. Another popular one I'm sure that you've seen on TikTok or other social media is the Augusta rule. ⁓ and this is where you're renting your home to your business. ⁓ and this is perfect example where documentation is absolutely critical. ⁓ but basically what happens is you rent your home to your business for 14 days or less. Those days do not have to be consecutive and your business gets to The Dental A Team (24:07) Mm-hmm. Alexis Gallati (24:28) right off the cost of that rent. So obviously lowers your taxes. But then you as the individual do not have to pay tax on that rental income. Now, if you do it for 15 days and you've ruined the strategy and you have to pay tax on all 15 days. So that's really important you do 14 days or less. But this is again a really great way if you have monthly board meetings, that's 12 days right there. Or if you have employee parties, if you have colleagues over in discussing business, though, as long as you have a rental agreement in place between yourself and your business, and you document through meeting minutes everything that occurred during that event, then that is the documentation that the IRS would need in order to substantiate that. strategy. And obviously a reasonable rental rate as well. The Dental A Team (25:27) Yeah, no, didn't realize, I did not realize that you needed a rental agreement. Can you expand more on that? like we check all the Airbnb's and the VRBO's in the area to see what does our house actually go for and like keep that documented every single year and then have an actual agenda and like have it in the calendar. So it's in our Google calendar. It's got an agenda. It's got a PDF didn't attach. But how does the rental agreement work? like, yeah, how do you, I didn't realize that that was a necessary piece to it. Alexis Gallati (25:57) Yeah, so you can even just use ChatGPT to create it. ⁓ But essentially what you do is it's just that agreement between the business and personal. So ⁓ you just want to think about it like any other rental that you would do. If you were to go to a conference room in a hotel, for example, or go rent that Airbnb, you're going to be signing some sort of agreement saying that this can happen. that this event can happen on this date. ⁓ you can either do one agreement for the entire year, spelling out like, here are the days that we're going to be doing these things, ⁓ or you can have an agreement for each time that it happens. The Dental A Team (26:43) Very cool. That's super helpful. Yeah, I do love the addresses for all anything people. And I mean, I've had CPAs and like, don't go crazy. Like that's where I say like check Airbnb, check VRBO like what you think your house is worth versus what market value says your house is worth. Like, let's make sure that we are accurate on that. But yeah, that's definitely an amazing one that I think is great for offices to surely do. Alexis Gallati (26:51) Yes. Yep. Go and get two to three comps. So then that way can just take an average. I feel like that's a very safe way to, ⁓ show reasonableness. You're not just like, Hey, I'm taking the highest one on the block. You know, it's taking a few of them. The Dental A Team (27:21) Totally. No, definitely agree. I love that. Okay, Alexis, what other ideas? know we're, I'm like just like sitting here. I'm like, I love this writing it down. Great ideas. What are some of the ones that like, yeah, anything else that's going to save us? Um, because like taxes are taxes and we are going to pay them, but like, what else can we do to, like you said, Bill Gates or, um, like Warren Buffett, what are the things that you found for like these higher net worth earners? Like, do they need to get into real estate and like use the big, beautiful tax bill or like, Alexis Gallati (27:23) Yeah. Okay. The Dental A Team (27:50) anything else that you've seen that like really moves the noodles or is like, no, just the small consistent things are really going to help them out. Alexis Gallati (27:57) Yes, well, they all help out. ⁓ But if you are looking for more of that, hey, Alexis, what's like Hail Mary that I can be doing to act to really save? ⁓ You can look at real estate. ⁓ That could be a whole podcast by itself. ⁓ But in general, you you tend to ⁓ get into real estate when you're not talking about like reets or things I can do through the stock market. The Dental A Team (28:14) Right. Alexis Gallati (28:26) ⁓ You're either doing like real estate syndications, ⁓ direct ownership, like long-term rentals or short-term rentals. And ⁓ each of those are treated differently and have different ways of making that ⁓ a tax deduction for yourself. So when it comes to, in general, ⁓ real estate syndications, this is where you're The Dental A Team (28:49) Mm-hmm. Alexis Gallati (28:54) buying into a partnership that maybe owns an office building. And you go in with other partners and ⁓ it's syndicated. So it's very passive. There's no way for you to write off any losses in that current year. ⁓ When it comes to direct ownership, the IRS basically says, hey, that real estate is considered passive unless you have real estate professional status or you do that short-term rental deduction or excuse me, short-term rental exclusion. And so what ⁓ happens if you can qualify for the short-term rental exclusion or real estate professional status is that those what would have been passive losses that you can't use against your current income will be considered active losses. And then you can use it against your active income, when I say active income, things like your W-2 or your business. So you're getting a current year deduction from that. And you can do cost segregation study to help accelerate depreciation. ⁓ So this is very, very much in the nutshell sort of explanation. ⁓ But it can really be a great way to lower your taxes if The Dental A Team (29:57) Mm-hmm. Yeah. Alexis Gallati (30:16) you essentially want a second job. Just know that real estate is not as passive as the social media gurus go and ⁓ try to glamorize. It really does take a lot of extra work. You want to make sure that you are following the rules properly so that you can get that tax benefit in the current year. ⁓ But if you The Dental A Team (30:19) Yeah. Alexis Gallati (30:41) do have that prerogative and you want to learn and get do things properly, then it can really save you quite a bit of money. The Dental A Team (30:48) Yeah. Are there any other things, Alexis, that are like real estate that save that much but don't require that much work? I'm asking you for the weight loss drug of taxes, please. What's our easiest way with the most amount of bang for buck that you've seen? These are the big hits that if you want, because agreed, real estate's great. If you do that short-term thing, but it is a lot of work. With the big, beautiful tax bill that came through, that 100 % depreciation is pretty fantastic. But like you said, Alexis Gallati (30:54) Yes. Mm-hmm. The Dental A Team (31:17) got to have it rented out, you got to have the pieces, you got to like reno it like there are and you have to have it done by the end of the year and like it's a stressful zone. ⁓ So are there other things that you've seen that might be like 50 or 100 or 200,000 off taxes that aren't necessary real estate? The Augustus one, yes. Like paying people, there's things but is there anything else you've found that are like some of those bigger chunks that maybe people don't think about they don't recognize? Yes of course they're going to take a little bit more work but... Alexis Gallati (31:17) You gotta work for it. The Dental A Team (31:45) that you found that could be benefits to our audience. Alexis Gallati (31:48) OK, so let's talk about my Hail Mary for tax savings. I love this one towards the end of the year because you're going to want to know, have a good idea of where your tax situation is going to end up. So I use this a lot for year end planning. And this is oil and gas. When you ⁓ invest in oil and gas, again, just like with real estate, there's a lot of different options. But my favorite is our drilling funds and this is where you invest in a partnership that owns oil and gas wells and these this allows you in that first year to Essentially write off usually somewhere between 80 to 95 percent of the investment that you've put in So let's say you invest a hundred thousand dollars Then you're getting about and let's say conservatively an eighty thousand dollar deduction that can go a against your ordinary income. So if you're W2 or your business. usually, a good rule of thumb is that, let's say, if you're putting in $100,000, you're saving $30,000 in tax. You're putting in $200,000, you're saving $60,000 in tax. And then after year one, you're earning overall, during the life of the investment, about a 2x The Dental A Team (33:10) Bye. Alexis Gallati (33:11) you put 100,000, you're getting about 200,000 back. And so it's considered a very conservative investment. And just because the length of the investment, and this is one of the cons of it, is that it's usually about a 10 to 12 year period. So it's generally only about a 7 % return on investment over the life of the investment. the great thing about it is that you let's say if you did put in that hundred thousand, you're getting that 30,000 in savings, and then you can go put that into something else that will earn you even more money. So then this is something that you can do every single year. And, you know, just depends on how much money you want to save and so that how much you put in for that investment. The Dental A Team (33:57) Gosh, that's such a good one. And these are things of like just fun, like tips and topics. Like I said, it's the rules of monopoly. I caught like, how do we play tax strategy better? Alexis, what are any like resources? I feel like you guys have some resources. Like I feel the world of tax is so daunting. And so it's like, we hear from podcasts and we hear snippets and we see TikTok and it's like real estate games. like, where do people go if they like want to dig a little bit deeper and really become like more tax expert and more tax savvy and. like tax strategy, like what are any resources you found or ways for people just to become a little bit more literate in the tax world. Alexis Gallati (34:33) Yes, so ⁓ of course I'm to do a little shameful plug. My book, The ⁓ Advanced Tax Strategies for Medical Professionals, it's really just that it's a brain dump of all different types of strategies, whether it's for your business or W-2 only, charitable, these alternative investments. And so it's really a space. The Dental A Team (34:36) as you should. Alexis Gallati (34:58) for readers to learn more about their options. So then that was the way they can go online and do more research or bring it to their current advisor. So, you know, it's just about opening those possibilities. Otherwise, you know, one resource that is really great for especially medical professionals is the White Coat Investor that Dr. Dali, he has a wonderful, wonderful site and he puts out really good material. The Dental A Team (35:11) Yeah. Alexis Gallati (35:25) when it comes to not only taxes, but also for ⁓ just finances in general. And then, of course, on ⁓ CerebralTaxAdvisors.com, our website has wonderful ⁓ material that I put out all the time. There's lots of goodies there, as well as ⁓ different resources and worksheets and stuff like that. The Dental A Team (35:52) Yeah, no, that's super helpful. But Alexis, what do you find ⁓ as you go through this? Like one, how often are you meeting with your clients? Because I feel like so many CPAs and tax strategists meet with them in like December 1st and they're like, hey, you owe this much money. Is that how you guys plan? Like how should tax planning actually work? or is that normal? Like I'm just trying to find a vibe of how this should work in the industry. Alexis Gallati (36:15) Yeah. Yeah. So when a medical professional first starts working with us, I design a tax plan for them. And that's really critical because right then and there, OK, what can we be doing to dramatically lower your taxes, legally, of course, and set you up for success? And then we meet with our clients at minimum twice a year. So we do a mid-year tax projection and a year-end tax projection. The Dental A Team (36:34) course. Alexis Gallati (36:45) And especially with medical professionals, your income is so variable throughout the year, depending upon insurance reimbursements or seasonality and things like that. And so we really want to make sure that we have a good, clear understanding, good six plus months in advance. Hey, what are you going to be owing tax wise? What does cash flow look like? What quarterly estimated payments do you need to make? All of these things should not be a surprise. So that's why when I built Cerebral in the packages we have, I was really focused around how do we eliminate those surprises. The Dental A Team (37:23) Yeah, no, I love that. that's super helpful because I feel like so many just wait till December and it's like, no, like there's things I could have been doing and if I would have known. So that's super helpful. And then I think the other question is like, okay, you guys are tax strategy. Are you CPA? Are you bookkeeping? Like kind of differentiate. Are you in the financial advisor world? Like what specifically would we say I need you for XYZ, but I'm going to need these people again, like marketing, right? Like what facet of my wealth management are you? and who do I need paired with you? Alexis Gallati (37:54) Yep, so we are your tax compliance, tax planning, your bookkeeping, and CFO services, and also business advising as well. So we're able to set up entities for you ⁓ as well as provide ⁓ just a lot of the years and years of experience that we have in running businesses and seeing different types of practices, et cetera. ⁓ We are not investment advisors, so we won't say, buy Coca-Cola versus Pepsi. But we will introduce you to different investments that have tax benefits. And one very unique quality of Cerebral that's very different from other firms is that we do not take any commissions or kickbacks on any strategies we recommend or vendors we recommend. And we don't sell any products. So we're very education-based. I'm very focused on you understanding your options so you can make a educated decision on what you want to move forward with. And then we are a white glove done for you firm that will implement those strategies on your behalf and make sure they're reported properly on your tax returns. Because that's what we've found being in this industry, especially specializing in medical professionals, is there's a lot of people out there that know about these strategies. but they do not know how to implement them properly. And that honestly is 80 % of the fight when it comes to doing any of these strategies. The Dental A Team (39:26) Yeah, no, that's incredible. So, and again, this is just like naiveness on my side. Do I need a CPA or are you guys the replacement of a CPA? Alexis Gallati (39:35) Yeah, we're the replacement of CPA. We are CPAs. We are EAs. So we are taking care of your tax preparation, so personal and business. We do it all. I try to keep these packages as comprehensive as possible because I hate being nickel and dined. communication's a top priority for us. And so we don't want our clients to hesitate whatsoever to connect with us. And so that's why we don't. The Dental A Team (39:56) Totally. Amazing. Alexis Gallati (40:05) shot like I, my gosh, I just got like a bill from my attorney the other day and it was for stuff that I talked to him about like in August. I'm like, I hate those pop-up bills. So that's yeah, that's, why I try to make it as comprehensive as possible. The Dental A Team (40:10) Yep. Right. Awesome. No, that's fantastic. That's really helpful. And I know a lot of people are very nervous to switch from their CPA. CPAs, feel like we're so embedded and we trust them with our souls. Truly, I see this. ⁓ So is there complementary calls we have with you? how do we start with that? Because I know, honestly, untangling from a CPA is such a pain. It is so annoying. so ⁓ how does that process work if people want to work with you, Alexis? Alexis Gallati (40:46) So the best thing you can do is go to our website and go to the contact page. And you will ⁓ go through a very quick questionnaire to make sure that you're a good fit for us, because we also want to make sure we're a good fit for you. And we will ⁓ have a tax discovery session. And during that session, we will. We'll talk about what your needs are and what it's like to work with us. ⁓ I'm very focused on that return on investment. We actually have a guarantee. with the design of our plans that I will save you at least two times what you pay us in ⁓ tax savings or you get the plan for free. And on average, our clients actually achieve 4.5 multiple with the design of our plans. So again, it doesn't make sense for us to work together if I can't save you more than what you're paying us. The Dental A Team (41:39) That's amazing. No, that's incredible. And that's a great guarantee. And ⁓ then let's say hypothetical, we do get audited. How often do you guys go through audits and like success rate? Like I'm imagining if you were three years in IRS, you're probably pretty fantastic at that. But these are always things that I'm just curious. Like how does that work? And how often are your clients audited? And like, how is your success rate on that? And if you don't want to share this, I hope you do. We're just going to go for it. Like, yeah, I'm just going to ask the weird questions. Why not? Alexis Gallati (42:01) Yeah. I love the weird questions. They're the best. So yeah, that's one thing I can never guarantee that you won't be audited because of course there are always random audits that happen. We've only had three audits since I started Cerebral over 10 years ago. In 2014, I started Cerebral. ⁓ And ⁓ one of them was for the mortgage interest deduction. there's a limitation in that. The Dental A Team (42:18) It's incredible. Alexis Gallati (42:28) Um, and that was just, unfortunately, a client had not provided the correct information. And so we were easily able to just change it and be on our way. Um, and then another two were regarding actually real estate professional status. And that was just New York state saying, Hey, like we don't, we don't think that you're actually qualified for this. we're like, Oh, yeah, we do. Here's the paperwork. And they're like, Oh, okay. See you later. So yeah. The Dental A Team (42:50) Yeah. That's amazing. That's a huge thing. And I'm so glad I asked the question because I think for me, that's something I'm curious on of like, I get it. Like you said, you can't guarantee that, but as long as you back in, do you guys charge extra for those audits or is that part of the plan? Like, nope, we stand behind it. Like, how does that work? Cause I know there's some firms that I have chatted with and if we do get audited, it's like 375 an hour for the audit. And I'm like, okay, like I'll just plan for that. But how does that work for you guys? Alexis Gallati (43:18) Yep, so we back up all of our work and all of our packages. If you do receive a notice for anything that we prepare, you send it to us and we help you take care of it. So yeah, we 100 % back up our work. If you come start working with us and you have some a notice from a year that we didn't handle, like we didn't prepare, we'll still help you handle it. But that would be just. at our hourly rate, depending upon the extensiveness of the notice. But to go back to your original question about making that change, I 100 % get it, especially if you've been with somebody for so long. And so you just have to look at that cost benefit and see, hey, staying with this person, how much is that costing me in tax savings versus The Dental A Team (44:01) Right. Alexis Gallati (44:12) going with somebody like cerebral and we try to go and make that process as seamless as possible when it comes to getting ⁓ up to date in your history and then ⁓ getting access to your bookkeeping and getting your tax returns. ⁓ And so, because I completely understand it can be daunting, but. ⁓ Happy to have a conversation around it when we meet about the discovery session and to see if it's something you'd want to move forward with. The Dental A Team (44:43) Amazing. Alexis, has been such a great podcast and I just love meeting great individuals. I love how much you have a passion for the law and for the tax wealth and it's your own life and your own livelihood. So if people want to reach out, I know you said it before, how do they connect with you? So yeah, they can get started if they're interested. Alexis Gallati (45:01) Yeah. So you can Google us or just go to CerebralTaxAdvisors.com. And which by the way, the reason why I have cerebral is because my husband is a private practice neurosurgeon and my dad's a retired private practice neurologist. hence cerebral in the brain. So if y'all can remember. But yeah, so CerebralTaxAdvisors.com is the best way to get a hold of us. The Dental A Team (45:14) There you go. I love it. Yeah. Alexis Gallati (45:27) ⁓ And I look forward to potentially talking with y'all. The Dental A Team (45:32) Well, Alexis, thank you so much for this. And for all of you listening, I hope you take advantage between now and April 15th. I hope you just like have a conversation. I'm always pro. I love CPAs. My CPA listens to this podcast and I'm always interested in meeting new people like Alexis, chatting with them. Are there different ways that they can benefit me? Because yes, I love my CPA, but I love more than that saving money and learning new strategies that maybe I didn't know about. So Alexis, I really hope a lot of them reach out to you, connect with you and for All of you listening, thank you for listening. I'll catch you next time on the Dental A Team Podcast.
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⭐ Get my coaching & community to achieve financial freedom → https://www.coachcarson.com/rpm-pod-473 ⚒️Get my best investor tools for FREE → https://www.coachcarson.com/toolkit-pod-473 ▶️ Next Episode: How 8 Rentals Gave One Mom the Freedom to be Work Optional Apple: https://podcasts.apple.com/us/podcast/353-how-8-rentals-gave-one-mom-the-freedom-to-be-work-optional/id1448707654?i=1000662961411 Spotify: https://open.spotify.com/episode/2XRQdnck4pHE1cLxaTS6R1?si=NZX0CcGSSUux81_LpDyiUA Connect with Sean on Instagram: https://www.instagram.com/charlotteadubuilders Connect with Sean on Facebook: https://www.facebook.com/seanmckay.charlotteadubuilders -------------------------- EPISODE NOTES:
⭐ Get my coaching & community to achieve financial freedom → https://www.coachcarson.com/rpm-pod-473 ⚒️Get my best investor tools for FREE → https://www.coachcarson.com/toolkit-pod-473 ▶️ Next Episode: How 8 Rentals Gave One Mom the Freedom to be Work Optional Apple: https://podcasts.apple.com/us/podcast/353-how-8-rentals-gave-one-mom-the-freedom-to-be-work-optional/id1448707654?i=1000662961411 Spotify: https://open.spotify.com/episode/2XRQdnck4pHE1cLxaTS6R1?si=NZX0CcGSSUux81_LpDyiUA Connect with Sean on Instagram: https://www.instagram.com/charlotteadubuilders Connect with Sean on Facebook: https://www.facebook.com/seanmckay.charlotteadubuilders -------------------------- EPISODE NOTES: