Podcast appearances and mentions of Steve Larson

Steve Larson, USU College of Engineering, on Senior Design Night -- Sutherland Institute's "Defending Ideas" -- The Powder Mountain experiment, one year later  

When we first began working in Nepal, it was estimated that only 1.4 percent of the population knew Jesus and that most of the population would be considered unreached with the Gospel. We believe there is an opening for the Gospel in this beautiful country, and we want to continue to partner with people who faithfully serve there. This year, we will continue to sow into Touch Nepal (led by our own Mark Avery), our friends Biki and Satya, and Steve Larson, as they train pastors in remote areas. It is exciting to see the next generation of leaders in Nepal equipped with the Gospel, and we love being a part of that. ⁠anthemto.org/celebrate-generosity⁠

Records were broken for markets this week with a broad global selldown but an almost equally sharp rebound. Anand Pathmakanthan , Head of Regional Equity Research, Maybank Investment Banking Group and Steve Larson, Portfolio Manager for Principal Equities tells us what to expect for the rest of the second half of 2024, what investment strategy to adopt and where the opportunities are.

This week, Steve Larson continues our series through the Book of Acts.

SynopsisThe Palladium Ballroom once stood at the corner of 53rd Street and Broadway in New York City. It opened on today's date in 1946, and in its heyday, was the mambo capital of the world, showcasing performances by Latin superstars like Tito Puente, Tito Rodríguez and Machito.The Palladium closed in 1966, but its dance floor and bandstand were re-created for the 1992 film The Mambo Kings, in which Puente plays himself.The spirit of the Palladium was also evoked in a more recent chamber work by Puerto Rican composer Dan Román. Fascinated by both the music of contemporary minimalist composers and the popular dance forms of Puerto Rico, he combines the two in his four-movement work Musica de Palladium for violin, viola, cello and piano.The work's final movement, “Sensacional,” is, according to Román, “a collage of aural images taken from mambos and other dance music of Machito, Tito Puente and Tito Rodríguez.”Musica de Palladium was written for the New World Trio and recorded by them, joined by violist Steve Larson.Music Played in Today's ProgramDan Román (b. 1974): ‘Musica de Palladium'; New World Trio (Annie Trepanier, vn; Carlynn Savot, vcl; Pi-Hsun Shih, p); Steve Larson, vla. innova CD 904

The Dairy Shrine's 50th Anniversary included an invitation to share what you think was the most significant "advancement" in the industry during that 50-year period (1949 - 1999). This resulted in a collection of 77 letters, each highlighting and explaining what the author thought was most responsible for the dairy industry moving forward. The binder that houses these thoughts and so much more is housed at the Hoard's Museum and Dairy Shrine Museum in Fort Atkinson, Wisconsin.   Today's guest on The Dairy Show is Steve Larson, former managing editor of Hoard's Dairyman.  Steve shares Dairy Shrine insights, museum "must-sees", sheds some light on why a trip to Fort Atkinson is worth your while, and he reveals the top five things that propelled our industry forward between 1949 and 1999.  Tune in to see if you agree with what he thinks might be the most important recent industry milestones!

This week, Steve Larson continues our advent series talking about Joy.

Dr. Al Grauer hosts. Dr. Albert D. Grauer ( @Nmcanopus ) is an observational asteroid hunting astronomer. Dr. Grauer retired from the University of Arkansas at Little Rock in 2006. travelersinthenight.org Today's 2 topics: - On consecutive nights my Catalina Sky Survey teammate Richard Kowalski discovered two very close approaching asteroids. One of Richard's discoveries, 2016 BY14 must be made out of pretty tough stuff since when it was closest to the Sun it received more than twice the solar energy which heats the surface of Mercury to 800 F. Asteroid hunter's continue to need to track 2016 BY14 to make sure that its orbit does not change to make it a threat as it passes near the paths of Mercury, Venus, Earth, our Moon, Mars, and Jupiter. - In 2013 my Catalina Sky Survey teammate Steve Larson discovered a space rock streaking through the night sky. For the next 3 days this object was observed by telescopes in California, England, Chile, and New Mexico and given the name 2013 TX68. About 10 days after being discovered, this small asteroid became invisible to human telescopes as it moved towards the Sun with increasing amounts of its dark side facing towards us. Hopefully asteroid hunters will come across 2013 TX68 during its 2016 encounter with Earth. The data obtained will allow us to predict when and how close it will approach our to home planet in future years.   We've added a new way to donate to 365 Days of Astronomy to support editing, hosting, and production costs.  Just visit: https://www.patreon.com/365DaysOfAstronomy and donate as much as you can! Share the podcast with your friends and send the Patreon link to them too!  Every bit helps! Thank you! ------------------------------------ Do go visit http://www.redbubble.com/people/CosmoQuestX/shop for cool Astronomy Cast and CosmoQuest t-shirts, coffee mugs and other awesomeness! http://cosmoquest.org/Donate This show is made possible through your donations.  Thank you! (Haven't donated? It's not too late! Just click!) ------------------------------------ The 365 Days of Astronomy Podcast is produced by the Planetary Science Institute. http://www.psi.edu Visit us on the web at 365DaysOfAstronomy.org or email us at info@365DaysOfAstronomy.org.

We WILL make the difference! I bring on Steve Larson from the legendary hardcore band Insted on the show today. We discuss them signing to Epitaph Records (!), misconceptions the band encountered out on the road and them having a design aesthetic and being truly one of the earlier "merch bands" in the game. He was a great hang and hope you enjoy!  Listen to the Official Outbreak Podcast here (executive produced by yours truly)  Buy Podcast Merch Here Theme Song by Tapestry Gold Subscribe to the podcast on YouTube Rockabilia sells you officially licensed Merch from ALL your favorite bands (and your Dad's favorite band, your siblings etc...). Use the promo code 100WORDSORLESS for 10% off your order.  Evil Greed is a highly curated merchandise provider from Berlin, Germany with fast, worldwide shipping and features stores from bands like Power Trip, Deafheaven, Nails, Russian Circles and so much more. Use  promo code 100WORDS for 10% off your first order today!   See omnystudio.com/listener for privacy information.

The Harley Davidson market is facing some difficult struggles with a confluence of issues that range from supply to margins. Listen in as Steve Larson shares some his ideas for success in today's market.

This week, Steve Larson continues our series through the book of Romans.

This week, Steve Larson continues our series through the book of Romans.

Join us on a magical journey to the enchanting realm of George MacDonald's timeless tale, The Golden Key. As Trinity's school community embarks on its annual summer reading tradition, this episode sets the stage for a season filled with wonder, exploration, and the power of imagination. Discover why The Golden Key has been chosen as the centerpiece of Trinity Reads, as we delve into the themes and ideas that resonate deeply with Trinity's mission of providing a Christian, classical, rich, and unhurried education for their students.  In this season, we'll explore the transformative power of fantasy as a genre, one that awakens imaginations and sparks meaningful connections for readers of all ages. We'll learn about the profound impact that George MacDonald's stories had on the influential writer C. S. Lewis, as we uncover how reading MacDonald's tales served as a catalyst for Lewis' own spiritual journey.  If you found this episode enjoyable, feel free to share it with someone who'd appreciate it!

This week, Matt and Steve Larson have a conversation about the supremacy of God in Romans 9-11.

This week, Matt and Steve Larson have a conversation about the supremacy of God in Romans 9-11.

I was asteroid hunting with our 60 inch telescope on Mt. Lemmon, Arizona when my Catalina Sky Survey teammate Steve Larson sent me an email requesting that I obtain some images of the asteroid 6478 Gault. Several days earlier, using mountain top telescopes in the Hawaiian islands , astronomers working with the ATLAS project reported that the perviously normally appearing asteroid 6478 Gault now has a 250,000 mile long straight tail. I added together four 60 second images which revealed a point of light with a tail which appeared to be similar to a long straight contrail left by a jet airplane high above the Earth. Images taken of 6478 Gault over the past several months suggest that it hit another object in the asteroid belt. If this idea is correct the collision fragments are what are giving this asteroid its long thin tail. Asteroid Gault is approximately 2.3 miles in diameter and thought to be a member of the Phocaea [Pho e ah] Family of main belt asteroids which themselves were formed by a violent collision about 2.2 billion years ago. This swarm of 2,000 space rocks , orbit the Sun once about every 3.5 years, between Mars and Jupiter.The object which the 2.3 mile diameter Gault hit is likely to have been a third of a mile diameter space rock. This celestial crash left Gault with a 250,000 long straight tail.

In 2013 my Catalina Sky Survey teammate Steve Larson discovered a space rock streaking through the night sky. For the next 3 days this object was observed by telescopes in California, England, Chile, and New Mexico and given the name 2013 TX68. About 10 days after being discovered, this small asteroid became invisible to human telescopes as it moved towards the Sun with increasing amounts of its dark side facing towards us. Hopefully asteroid hunters will come across 2013 TX68 during its 2016 encounter with Earth. The data obtained will allow us to predict when and how close it will approach our to home planet in future years.

This week, Steve Larson continues our Vision Series. He teaches on intentional relationships, focusing on our need to be transformed so we can help other people transform.

This week, Steve Larson continues our Vision Series. He teaches on intentional relationships, focusing on our need to be transformed so we can help other people transform.

Joining David on this seventh episode, we have Internet Marketer, Voice of Sales Funnel Radio & Russell Brunson's Offer Creation Specialist, Steve Larson. After two years of working as the Lead Funnel Builder at ClickFunnels, Steve left to start his own company and branch off on his own. In this process, Steve has received A Two Comma Club Award and his business surpassed $1 million just 13 months later! Make sure to check out Sales Funnel Radio, there you will hear Steve share his best practices, teach the finer points of marketing, offer creation and “funnelology”.IN THIS EPISODE, YOU WILL LEARN: [00:01:09] Steve's Drive & Passion[00:02:43] Was Steve Afraid Russell Would Fire Him?[00:09:16] Four Chemicals in the Brain that Cause Addiction[00:13:02] Steve's Mission[00:25:43] If Steve Could Achieve Anything, What Would it Be?Connect with Steve Larson:1. Follow Steve on Facebook, LinkedIn & Instagram2. Find Steve on his website3. Check out Sales Funnel Radio on YouTube4. Be sure to check out The One Funnel Away Challenge hereConnect with David AsarnowFind David on his websiteFind David on his Instagram, Twitter, LinkedIn & Facebook

This week, Steve Larson finishes our series, Practicing the Way of Jesus. He highlights the simple habit of journalling.

This week, Steve Larson finishes our series, Practicing the Way of Jesus. He highlights the simple habit of journalling.

This week, Steve Larson talks about what it means to live a content life.

This week, Steve Larson talks about what it means to live a content life.

This week, Steve Larson continues our series through the book of John.

This week, Steve Larson continues our series through the book of John.

Our-Hometown, Inc. is excited to invite you to join us once again for a LIVE webinar, 25 Years of Automating Digital Publishing for Newspapers, on Thursday, November 4th at 12PM EST. This special webinar will focus on the history of Our-Hometown, Inc. as host Matthew Larson takes attendees on a trip down memory lane, highlighting the achievements and milestones the family business has achieved since its inception in 1997. Originally started by his father, Steve Larson, Our-Hometown has continued to lead the industry into the digital age with cutting-edge technologies geared towards fully automated digital publishing and marketing under the...Article LinkLet us know your thoughts about this episode by reaching out on Social Media!Facebook: https://www.facebook.com/ourhometownincInstagram: https://www.instagram.com/ourhometownwebpublishing/Twitter: https://twitter.com/ourhometownincLinkedIn: https://www.linkedin.com/company/our-hometown-com/..........Our Hometown Web Publishing is The Last Newspaper CMS & Website You'll Ever Need.  We help you generate revenue, engage with readers, and increase efficiency with Our Hometown's Digital & PrePress CMS features to fit your needs & budget.OHT's Web Publishing Platform is:-Powered with WordPress-Hosted on Amazon Web Services-Integrated with Adobe InDesign & Google Drivehttps://our-hometown.comSubscribe to our YouTube channel: https://www.youtube.com/channel/UCKw6KpKUiQkWldrX2-J1Kag?view_as=subscriberOur-Hometown can be reached via email for comments or questions at: ops@Our-Hometown.com

Austin Ford is known as the Challenge Funnel King.  Austin and his team use challenge funnels to consistently generate 30K-$100k a month in recurring revenue for SAAS companies. Austin helped a company scale to $15 million/year in annual recurring revenue in one year. He is one of the most sought-after marketing strategists when it comes to online challenges. Today he is going to talk about how to use digital challenges to help SAAS companies drastically reduce your churn and get those forever customers.   Learn More Earn More Business Growth Podcast Host: Brian Webb Guest: Austin Ford Episode 29: How To Scale Your SaaS Business With Online Challenges __________________________________ SUBSCRIBE Apple  |  Google Play |  Spotify  |  Pandora |  Amazon Music | iHeartRadio | Stitcher  ________________________________ PEOPLE MENTIONED IN THIS EPISODE Russel Brunson Stephen Larson Max Muscle Nutrition IIFYM Nutrition Credit Repair Cloud Credit Hero Challenge ________________________________ RESOURCES & HELPFUL LINKS Whatbox Digital Funnel Build Website Challenge Creation Bootcamp ________________________________ TRANSCRIPT  Brian Webb: One of the things we talk about a lot here at Whatbox Digital are sales funnels. Every business needs a sales funnel. In fact, every business needs multiple sales funnels. Sales funnels are how you convert someone from someone who does not know who you are to having a curiosity about you, to developing trust through enlightenment, and ultimately to some type of a commitment or a conversion. My guest today, Austin Ford is known as the challenge funnel king, which is a very specific type of sales funnel. Austin and his team use challenge funnels to consistently generate 30,000 to $100,000 a month in recurring revenue for SAAS companies. In fact, Austin has actually helped a SAAS company, a software as a service company, scale to $15 million a year in ARR or annual recurring revenue in one year. He's definitely one of the most sought-after marketing strategists when it comes to online digital challenges. And today he's going to talk about how to use digital challenges to help SAAS companies drastically reduce your churn and get those forever customers. He's going to talk about how to get users to pay for your free software trials and he's going to talk about how to outspend your competitors to acquire new customers without dipping back into your own revenue. So, let's not delay any longer. Let's jump into my interview today with the challenge funnel king himself, Austin Ford. Austin, it's good to have you on the show. You and I have been talking for a while about having you on. And so, it's exciting to finally have you here on the show today. Austin Ford: Yeah. Excited to be here, Brian. Thanks for inviting me. Brian Webb: Yeah. Absolutely. So, I've got to know the audience is going to want to know how did you become known as the challenge final king? I'm dying to hear it. Austin Ford: Yeah. So, that's actually a pretty interesting story. So, basically, four years ago I started my agency and when I say my agency, I was doing everything inside my agency. I was building Facebook ads doing a bunch of different funnels for people. So, anything from VSLs to webinar funnels, to high ticket funnels, we were even running like Pinterest ads, things like that. So I was doing all kinds of crazy stuff when I started this agency and I was actually getting pretty good results with clients. One guy was, he had this RX discount card company, and basically, he asked me to build out a VSL for him. So, I sold him a VSL because I was desperate for some money. Brian Webb: And for the audience [inaudible 00:02:24] just to jump in, that's a Video Sales Letter audience, but keep going Austin. Austin Ford: Yeah. So, I sold it to him for 500 bucks and he actually ended up writing to the two comma club or seven figures with that in less than eight months. Brian Webb: Amazing. Austin Ford: So, he had a really good ROI with that. Brian Webb: And again, audience, when he says two comma club, that means it did at least a million dollars in total revenue. Well, that's a very big deal. You should be super proud of that. Austin Ford: Yeah. I got a case study with that guy. Another company that we worked for was like a supplement store. So, it was called Max Fit Supplements or Max Muscle, excuse me, Supplements. If you're on the West Coast, you've probably been in this a few years and stuff, but anyway, we did like $30,000 in sales with them in less than a week. And we just did some Facebook ads and reactivations with like chatbots and stuff. And then also worked with a company called IIFYM Nutrition and this guy was having problems. So, he had like 500,000 people visiting his website every single month, but they were having a hard time optimizing it and selling their coaching programs. So, they offered nutrition coaching. We ended up scaling that company up to like $3,000 per day. So, I was having great success, but my problem was I was running this boutique fast agency. So, what fast stands for, it stands for funnels as a [crosstalk 00:03:42] service. And here was my problem. I had customers of all different types of flavors, right? I was doing a bunch of custom work. So, every time I got a new customer in my business, I had to reinvent the wheel, go see what worked out in the market, and then go build that for them, right? And I obviously was not charging enough. Charging $500 for a VSL is not enough. In fact, one lady got on the phone with me and she wanted me to run Pinterest ads where I sold it to her for $5,000 and I actually went and learned how to do Pinterest ads on YouTube. So, I was just bootstrapping this whole business. Brian Webb: A 100%, yeah. Austin Ford: And obviously, that's not super sustainable. Just always looking for money, getting clients on the phone, being desperate and then selling them whatever they wanted and then going out, reinventing the wheel and building it, right? Brian Webb: Yeah. Austin Ford: So, at the time I was in a coaching program called the Two Comma Club X Coaching program. This is a program with Russell Brunson, the owner of ClickFunnels high ticket. So, it's a $25,000 a year coaching program BN. And I remember actually posting this post inside of their Facebook group. And basically, I don't really remember exactly what the post said, but it was something like, "I've been having zero momentum over the past week. I can't escape, I'm bogged down. I pulled in 1,000 different directions or ideas and I'm always trying to serve all these different clients. I don't know what the focus on." And at the time I was almost completely maxed out my credit card and I had no idea how I was going to pay for my team for the coaching program for next month, right? So, I ended up getting, so what I learned from that was when I made that post, I was super vulnerable. I had like 100 people comment on that post. And they were like, "Hey," here was the question that they all asked. They were like, "What do you do? How do you help people?" Right? And I thought that was interesting when I saw those, all the comments were about the same thing. But then do you know who Steve Larson is? Brian Webb: I do not. I do not know Steve, no. Austin Ford: Okay. So, Steve Larson, he was another coach in the Two Comma Club X Coaching program. All you need to know about Steve Larson is, he usually yells at you, right? So, he was like, "Hey, let's jump on a Zoom call, and let's handle this right now, right?" So, I ended up jumping on a Zoom call with Steve Larson and he was like, "Hey dude, did you see all the comments inside the Facebook group after you made that post?" I was like, "Yeah. I noticed that everybody has no idea what I do." And he literally started screaming at me over the Zoom call. And he said, "You're right. Nobody knows who you are or what you do. You are a nobody." [crosstalk 00:06:11]. Brian Webb: Wow. Okay. All right. Austin Ford: So, anyway, Steve Larson basically told me, he was like, if you want to have success and you want to have major success, this is what you need to do. You need to niche down, pick one customer to focus on, solve one big problem for that customer and charge a lot of money for it. That makes sense, Brian? Brian Webb: It does. Absolutely. Austin Ford: So, I wish I could have said I figured it out then. I did not figure out then it wasn't until like three months later, I ended up jumping on a cruise ship and I'm going to tell you guys how I actually became the challenge funnel king right now. Brian Webb: Okay. Austin Ford: I actually ended up jumping on a cruise ship. It was called the Two Comma Club X cruise ships. So, it was a marketing cruise ship. There are about 300 markers on this cruise ship. And I was sitting at a mojito bar and I was telling this wonderful person, her name is Latasha, I was telling her about my problems and the agency and what I was going through, right? Brian Webb: Right. Austin Ford: And I basically told her, I was like, every time I get a new customer in my business, I get them on the phone. They tell me what they want out of desperate need for money, I sell them what they want for not enough and then I go and have to rebuild the whole thing and reinvent the wheel, right? And he told me the same thing Steve Larson told me. She was like, "Dude, this is simple. You need to focus on one customer, solve a big problem, and charge a lot of money for it." And I was like, "All right, I'm going to solve this right now. So, like four mojitos in at the mojitos bar, we're sitting there going back and forth. Brian Webb: You're my new best friend, by the way. Austin Ford: Yes. So, we're going back and forth about all the different successes that I had and what I could niche down into and stuff. And long story longer, she ended up bringing up, "What about challenges? Nobody's teaching challenges or helping clients build challenges? What if you would..." And she actually said, "What if you were the challenge funnel team?" And at the time notice I have an agency called Funnel Build, right? I've never built this thing called a challenge funnel. Brian Webb: Okay. Austin Ford: And I was like, and I had asked her, I was like, "What the heck is a challenge funnel?" And basically, she told me this. She basically said, "A challenge is a process that takes your customers through a series of simple daily tasks, anywhere from five to 30 days to achieve a specific result." And here's the best part. The best part about challenges is, is that people will actually pay you to take the challenge. So, an example would be like 28-day fat loss challenge. So, in 28 days, people are going to lose, like, let's say the goal is 10 pounds and you could charge $47 for that, right? Brian Webb: Okay. Austin Ford: [inaudible 00:08:43] In the door. Brian Webb: Right. Austin Ford: So, I was like, holy cow, this sounds awesome. And without knowing anything about challenges, I ended up saying right there, just declaring my destiny. I took my little toothpick umbrella thing out of the mojito drink and then I found some old gum under the bar stool table and I ended up slamming it on the bar and then putting my little toothpick in there and just saying, "I'm going to be the challenge funnel king." Brian Webb: You made a declaration, right? Austin Ford: Yeah. Brian Webb: Yeah. You made a declaration. Yeah. Well, That's a great story. Austin Ford: Yeah. So anyway, I ended up purchasing every single challenge, an online digital challenge that I could find, right? And I ended up mapping out the entire thing. So, I put everything out like on a canvas and I basically had dissected and looked at what made these things work. Ended up transforming my entire agency funnel build to now only building challenge funnels for clients. And I even created my own challenge called the Challenge Creation Bootcamp. And we had some pretty amazing case studies come out of that. Our clients were making anywhere from 45 to 60,000 to $100,000 their first month launching their challenge. Brian Webb: Fascinating, yeah. So, now we know you became the challenge funnel king, thanks for sharing that. And you kind of even told the audience what a challenge funnel is and even how long it should be. What do you think it is that makes challenge funnels work so well? Austin Ford: Yeah. I think the biggest thing that the biggest reason challenge funnels work so well is because of the hyper-focus result, well I call the hyper-focus result. And what this is, is basically what the challenge is, is you're giving somebody a transformation or you're promising them that you're going to get them a result, right? With the hyper-focus result, it focuses on three things. Number one is who is it? Who is that person that you're going to get a result for? Number two, what is the results specifically that they're going to achieve? And number three, what is the timeframe that they're going to actually achieve that? If you can combine all three of those things, that's what makes these challenge funnels, quote-unquote funnels, convert. Brian Webb: Now you work a lot with SAAS companies and how do these funnels also help to drastically reduce customer churn and get more lifelong customers or forever customers? Austin Ford: So, when I ended up switching my entire funnel building agency, I was actually approached by a company called Credit Repair Cloud. So, basically, I'm going to tell you a little bit about Credit Repair Cloud, because it will give you an idea about the question you just asked, how we're basically solving the big problem for them. Credit Repair Cloud is basically a CRM slash credit repair management tool, right? Brian Webb: Okay. Austin Ford: And Daniel, the owner of the company came to me and he's like, "Hey dude, we've been seeing what you've been doing with the challenges. Do you think a challenge would work for our company?" And I was like, "Yeah, I think it absolutely would." And here was the biggest problem that they said that they had it. This is the problem most SAAS companies deal with. The problem is they're very feature-heavy and they're selling a lot more of the product instead of the outcome or the result that the customer will receive- Brian Webb: [crosstalk 00:11:54] For transformation. Austin Ford: Yeah. The transformation that they will receive from using their software, right? And typically it looks like this. They spend a bunch of money on traffic to start free trials. And then they're going to hope that those free trials stick around long enough to recoup their ad costs, right? So, basically, SAAS companies are paying people to try their software. So, they spend a lot of money on ads to attract what I call trial freeloaders, who don't take initiative, who don't understand the value for the price. And they end up canceling faster than they signed up. And this also causes most SAAS owners to daydream, right? They're just like, holy cow, either I have to get the funding and put all this money and the capital into growing this thing or I just have to take a risk and hopefully, people stick around long enough. The solution we came up with is, is like, what if we could get their customers to actually pay for trial? Brian Webb: Fascinating. Keep talking. I'm curious. Yeah. Austin Ford: Well, so basically the model flips. So, instead of running traffic to a free trial, now we run traffic to a challenge that promises the results, and during the challenge, we get them to activate that trial, right? So, we completely flip the model and most challenges that we build for SAAS companies, we don't mention anything about the actual software. Brian Webb: The transformation, yeah. Austin Ford: It's not about the transformation, it's all about the result. So anyway, we ended up launching this challenge for Credit Repair Cloud. The first time we launched it, we ended up getting 450 people to join the challenge. And they made about, I think, $30,000 on the front end, but that's just front end money. So, usually what you do with that front-end money. So, that's people paying to join, right? So $31,000 people paid to join this challenge. Brian Webb: The challenge itself, right? Austin Ford: You guys could go check it out if you want, it's called the creditherochallenge.com. Brian Webb: Okay, creditherochallenge.com. Austin Ford: They made 30,000 on the front end, but that's money that you just put back in the ads, right? Here's where it got really interesting. On the backend, they had 50% of those 450 people start a new trial. Then during the challenge, they learn how the user software and then we ended up retaining 60% of those new trials. So, we ended- Brian Webb: Fascinating. Austin Ford: ...We ended up having 130, like 130 something trials actually stick. Their software is $179 a month. We increased their total monthly reoccurring revenue by about $25,000. That was one campaign, one 14 day challenge. Now imagine we run this thing for them every two weeks. Brian Webb: That was going to be my next question is why not do it on a recurring basis because that totally makes sense? Austin Ford: Yeah. So, we run the challenge for them every two weeks and it does the exact same thing like clockwork. We get anywhere from 300 to 600 people in at a time, 50% activate a trial during the challenge, around 60% end up sticking and we keep increasing their monthly recurring by 20 to $25,000 every time we run this campaign. And in within the last year, we've increased their revenue in less than a year, we've increased our revenue to 15 million annual recurring revenue, just running this one challenge is the same thing. It's completely automated. Brian Webb: Kudos to you, you are the king. So, basically then what you're doing is while people aren't paying for the trial of the software, in essence, they are paying for the trial by putting their money into getting into the challenge, right? Austin Ford: Yeah, 100%. Brian Webb: So, one of the big, this is something that every business owner in the world wishes that they knew how to do, how to outspend the competition to acquire new customers without dipping into your own backend revenue. Talk to us a little bit about that. Austin Ford: Yeah. So, with this challenge that we ended up creating. So, when we first launched the challenge, we did it to their internal list. So, with all my clients and what I like to do is I like to promise them, "Hey, what you spend on me to build this thing, we're going to try to get you back on the first launch." And we typically do that with their internal lists. So, whatever list they have internally. But when you switch the cold traffic, it becomes a different story, right? And honestly, just to tell you the truth, when we launched this challenge, it was actually during the pandemic, right? When COVID was hitting and it was spreading across the US, Credit Repair Cloud ended up shutting down their virtual, not virtual, but they're live events. And Daniel said to me, he was like, "Hey, we're relying on this challenge to work and push us through this." So, a lot of pressure on me because it's one thing to launch to a list of people that know who you are. They've heard of your brand. Perversions are much better on that. But when you go to cold traffic, conversions can be scary sometimes, right? Brian Webb: Oh, yeah. Austin Ford: So, we ended up actually running cold traffic to this challenge. After we launched the first one, we got the second one up and running and we were hitting the ads right then and there. When we started running the ads, they were spending around 20 to $30 to acquire a customer on the front end of a $47 challenge. They were actually making money. Brian Webb: They were profitable right from the beginning, yeah. To cold traffic, yeah. Austin Ford: Now fast forward today this year, the costs have gone up obviously due to a number of different factors, but they're currently spending $88 to acquire a customer for this challenge. The average cart value I believe is hovering around the $75 mark. So, they're spending $10 to acquire a customer into their challenge now. They're activating those customers on the back end, right? So, if you're eight, so basically the challenge it's a self-liquidating offer, right? Brian Webb: Yeah. Austin Ford: So, if you're able to actually spend money or spend less money if you can make it break even, great. If you can make money off the front end, great. Even if you're spending a little bit less than, it's costing them $88 to acquire customers. They're recouping $75 of that, right? So, they're willing to spend now to do that, but they're spending 10, knowing that 50% will sign up for a trial and 60% of those will actually stick, which goes around. I think it was like 25, 30% will actually adopt the software at the end. It's a no-brainer that a company has been scaling extremely fast over the past year. Brian Webb: Yeah. One of the things I tell clients all the time is marketing done right is really very extremely formulaic, right? And so, what you've done with the challenge funnel is you've given them a system, a marketing system that's proven and by the way, recyclable. Like you said, they're running the same challenge funnel over and over and over again. I'm sure at some point it'll make sense to refresh it somehow a little bit, but you've literally given them a propeller or another jet engine to put onto the airplane or their business to move them, to get them the thrust, to move forward and grow their business. You've given them a system basically. Austin Ford: Yeah. Brian Webb: So, let me ask you this, what's one or two pro tips you wish you would have known in the beginning. This can get down into the weeds, whatever what's one or two tips that you would tell the audience that you need to do it this way to optimize or avoid this mistake? What's something you can tell the audience that they wouldn't know without having your years of experience? Austin Ford: All right. I got a bunch of great things but I got two that are coming to my head right now. So, number one is, if you're thinking about building a challenge and you want it, the biggest thing is you want the front end to convert, right? And this goes back to delivering a result that your customer actually wants, right? People don't buy stuff. They don't buy products. They buy results. Think of aspirin, right? I don't go to the store and buy aspirin because it is in a pretty bottle or that it has a special chemical, whatever aspirin is made up of, right? I buy it because it relieves pain. And people will buy based on these two emotional needs. One, the avoidance of pain. Two, the pursuit of pleasure, right? Think about anything in your life like for me, if it's Valentine's day, I'm going to go buy my wife flowers. Why? Because I want to avoid the pain of her being upset and I want to pursue the pleasure of her loving me more, right? Brian Webb: Sure. Absolutely. Austin Ford: So, anything that you've done in your life is based on those two emotional needs, right? And it's not different for a challenge, but here's the thing, Brian. And a lot of people don't know this. There's actually something that's more powerful than the result. Well, it's called outcomes, right? Brian Webb: Yeah. Austin Ford: Think about this, products produce outputs that produce results, right? So, if somebody uses your product, it's going to have outputs that produces a result. The result is great. But a result also produces outputs that gives that person outcomes. Now let me explain this really simple to you. Brian Webb: Sure. Austin Ford: Think of heart surgery, right? What is the product of heart surgery? Brian Webb: The surgery itself. Austin Ford: Exactly. Brian Webb: Yeah. Austin Ford: Six hours of heart surgery, 10 new medications, a donated healthy heart, your family crying, right? That's the product of heart surgery. What's the result of heart surgery? Brian Webb: You get to live. Austin Ford: Well, it's actually, you get a new heart, right? Brian Webb: That's true. The result that you get a new heart, yeah. Austin Ford: The outcome is exactly what you said. Brian Webb: More time with your family and the people that you love, right? Austin Ford: Exactly. The ability to be active, avoiding death, funeral costs. Those are the outcomes people want. Now let's put this in perspective to what your audience would probably end up using. Brian Webb: Okay. Austin Ford: Think of a coach who teaches online trainers, right? Brian Webb: Right. Austin Ford: The product of that coach. So, let's say he teaches online PT, like personal trainers online, his result for the program is a $10,000 a month online PT business. The product of that program is eight weeks online PT program, I don't know, a high ticket sales training, lead attraction system, whatever. It's all the stuff, right? That's the stuff that people don't want to deal with, but that's the product. That's the pain people have to go through to get the result of 10,000 a month. What's the outcome? Be their own boss. Quit their 9:00 to 5:00. Create financial freedom. So, what I'm trying to tell people is like, number one, all my challenges are based on outcomes that clients want. [crosstalk 00:22:21] not sell products on those sales pages. It's all based on the outcomes and the results that they will receive going through the challenge, right? Because people are signing up for a challenge to get something done in their life that's caused them pain and is not moving them closer to pleasure, right? The next tip that I would give is I wish I would've known this, but it's super critical at the beginning of your challenge, whether it's a five-day challenge or a 14 or 21 day or 30 days, like however long, the challenge is, it's super critical that you implement these things at the very beginning of the challenge to have success and to drive people all the way through to the end. Brian Webb: Okay. Austin Ford: Again, you have to tell people and repeat what is the transformation that they're going to get going through the thing that you're pushing them through? Brian Webb: Sure. Austin Ford: You got to remind them why they're doing it. Brian Webb: Right. Austin Ford: Number two, you got to showcase studies of people actually doing the thing that they want to achieve. People that were just like them and got to where they want to be, not yourself. So, case studies. Another thing you want to do at the very beginning of these challenges is you need to give them data and numbers to cast the future vision, right? And you need to get your audience to imagine what life would be like to achieve that. There also needs to be internal transformation, right? This is where like Russell's if anybody has ever read Expert Secrets, this is where Russell's manifesto that he calls kind of comes into play, right? With the Credit Hero Challenge that we built for Credit Repair Cloud, the transformation was them becoming a Credit Hero, what does it mean to be a Credit Hero? It's deeper than them. It's about impact. Helping other people. We did the same thing with, we're making another challenge called the Massage Hero Challenge, same exact thing. And we tell them, what does it mean to be a Massage Hero at the very beginning? So, if you do all that stuff, I like to call that NLP stuff. But if you do all that stuff, you're setting yourself up for success during the rest of the challenge, because you've framed what exactly they're going to get out of it, who they're going to become. And if they put in the work, the result will be there for them at the end. Brian Webb: Yeah. People never move into a fog. So, the more that you can paint that clear vision of where they are, what the steps are to get to where they want to go. And then obviously you've really highlighted the importance, the necessity I would say of showing them a better future that they can have. I can see where that would make a challenge funnel go even better. Well, I was hoping that you would drop some value bombs today and Austin, you definitely delivered. So, for those in our audience who want just want to connect with you more or know more about what you do with challenge funnels, where's the best place for them to find you? Austin Ford: The best place to reach me is funnelbuild.com. So just F-U-N-N-E-L-B-U-I-L-D.com. They can contact us from there, fill out a form or just explore and see what we're up to. Brian Webb: Awesome. And I'll make sure we get all of that into the show notes, along with your LinkedIn profile, your bio, and phone, all that stuff too. So again, for anyone who this kind of a model is relevant too, I think that there's going to be a lot of people that open their eyes to this for the very first time. Austin Ford: Yeah. I'm super excited about it. It's definitely been impactful for my business, it's been impactful for other people's businesses. And if you're thinking about doing a challenge, I highly, highly recommend it. Brian Webb: Thanks for being here today, Austin. ________________________________ FIND & FOLLOW WHATBOX DIGITAL Website | Linkedin | Facebook | Instagram ________________________________ CONNECT WITH BRIAN WEBB Linkedin | Facebook | Instagram Email: brianw@whatboxdigital.com  Clubhouse: @brianwebb __________________________________ CONNECT WITH AUSTIN FORD Linkedin | Facebook | Funnel Build Website __________________________________

Steve Larson (INSTED, A18, The Alligators) breaks down getting Rich in the band and having Dan O'Mahony and Billy Rubin as hxc influencers. These short videos are part of an ongoing video series chronicling the hardcore punk music scene. They are an addendum to the film Orange County Hardcore Scenester. This is a documentary I made that chronicles the 1990s hardcore punk scene. You can watch ORANGE COUNTY HARDCORE SCENESTER here: https://vimeo.com/ondemand/ochs Or, pick up the Orange County Hardcore Scenester DVD here: https://revhq.com/products/evanjacobs-orangecountyhardcorescenester-dvd?_pos=2&_sid=683ac2ce9&_ss=r Subscribe to ANHEDENIA FILMS UNLIMITED and watch every Anhedenia Film as many times as you like for $2 a month: https://vimeo.com/ondemand/afunlimited Contact the Orange County Hardcore Scenester Podcast here: anhedenia@hotmail.com Orange County Hardcore Scenester: Aftermath music provided by Dear Furious. The songs is "r/Complex”.

Steve Larson (INSTED, A18, The Alligators) talks about INSTED live vs. their recordings, and his opinion of them being called a "posi" band. These short videos are part of an ongoing video series chronicling the hardcore punk music scene. They are an addendum to the film Orange County Hardcore Scenester. This is a documentary I made that chronicles the 1990s hardcore punk scene. You can watch ORANGE COUNTY HARDCORE SCENESTER here: https://vimeo.com/ondemand/ochs Or, pick up the Orange County Hardcore Scenester DVD here: https://revhq.com/products/evanjacobs-orangecountyhardcorescenester-dvd?_pos=2&_sid=683ac2ce9&_ss=r Subscribe to ANHEDENIA FILMS UNLIMITED and watch every Anhedenia Film as many times as you like for $2 a month: https://vimeo.com/ondemand/afunlimited Contact the Orange County Hardcore Scenester Podcast here: anhedenia@hotmail.com Orange County Hardcore Scenester: Aftermath music provided by Dear Furious. The songs is "r/Complex”.

Steve Larson (INSTED, A18, The Alligators) gives us a detailed account of his battle with Covid-19 and (thankfully) his continued recovery. These short videos are part of an ongoing video series chronicling the hardcore punk music scene. They are an addendum to the film Orange County Hardcore Scenester. This is a documentary I made that chronicles the 1990s hardcore punk scene. You can watch ORANGE COUNTY HARDCORE SCENESTER here: https://vimeo.com/ondemand/ochs Or, pick up the Orange County Hardcore Scenester DVD here: https://revhq.com/products/evanjacobs-orangecountyhardcorescenester-dvd?_pos=2&_sid=683ac2ce9&_ss=r Subscribe to ANHEDENIA FILMS UNLIMITED and watch every Anhedenia Film as many times as you like for $2 a month: https://vimeo.com/ondemand/afunlimited Contact the Orange County Hardcore Scenester Podcast here: anhedenia@hotmail.com Orange County Hardcore Scenester: Aftermath music provided by Dear Furious. The songs is "r/Complex"

Steve Larson (INSTED, The Alligators) gives his thoughts on the song he feels really defines who INSTED was a band. These short videos are part of an ongoing video series chronicling the hardcore punk music scene. They are an addendum to the film Orange County Hardcore Scenester. This is a documentary I made that chronicles the 1990s hardcore punk scene. You can watch ORANGE COUNTY HARDCORE SCENESTER here: https://vimeo.com/ondemand/ochs Or, pick up the Orange County Hardcore Scenester DVD here: https://revhq.com/products/evanjacobs-orangecountyhardcorescenester-dvd?_pos=2&_sid=683ac2ce9&_ss=r Subscribe to ANHEDENIA FILMS UNLIMITED and watch every Anhedenia Film as many times as you like for $2 a month: https://vimeo.com/ondemand/afunlimited Contact the Orange County Hardcore Scenester Podcast here: anhedenia@hotmail.com

Podcasts are becoming increasingly popular. 37% of the US population (104 million) listen to podcasts at least every month (Source: PodcastHosting.org). That's millions of people we can reach every month. In today's episode, Jeff Mendelson and I will discuss the benefits of running a podcast, along with tips for working with virtual assistants and communicating value in pricing.   Jeff Mendelson is the host of the One Big Tip podcast. He runs a full-service digital marketing agency where he works with developing comprehensive digital marketing campaigns for startups to establish businesses. He focuses on lead generation and ROI-based initiatives.    Jeff is based in Miami, Florida but works worldwide. He helps entrepreneurs conceptualize, develop, and then execute all-encompassing digital marketing strategies, sales funnels, paid campaigns, and getting the right people and disciplines in place. With over 15 years of continuous digital marketing experience in all formats, Jeff has a wealth of information on what works and what doesn't in the digital marketing space.   How Jeff's Podcast Changed His Life   Jeff started his podcast in December 2019, taking the advice of Steve Larson to publish every day for a year and then see the change. “That's what I've been doing, and it's just been taking me in all kinds of great directions, [and I've had] all kinds of new revelations. I guess the biggest thing is that I'm just mad I didn't do this like five or 10 years ago, but I was just like, ‘Why do I need a podcast?' . . . Now I'm all about it, and I'm ready to kill it and really help other people to do it as well.”   Benefits of a Podcast   Jeff explained that having a podcast is a great way to network. “There is no better networking tool, COVID-19 or not COVID-19,” Jeff said. With the many communication tools we have—Zoom, Microsoft teams, WhatsApp—the world is so small, and having a podcast is one way to find and connect with people all over the world using those communication tools.   Jeff said he was interviewed by a British guy located in Doha, Qatar, and they had a great interview. “I never would have met these people without [my podcast],” Jeff said.   A podcast can be a great way for people to thrive in a situation they can control. “I'm an introvert already,” Jeff explained. “I'm a wallflower at conventions. . . . but once I get in front of [the camera] . . . [I] can talk about this all day.”   Jeff also said podcasting is a great way to establish and control the conversation. It becomes a no-pressure invitation to speak with really interesting people we might not have spoken with otherwise. If we see someone at a shopping mall and try to talk to them, they might just ignore us, but most of the time people are a lot more willing to have a conversation with us if it is in a setting like a podcast.   When we invite someone to our show, we provide them with value. They get positive exposure to our audience with good reciprocity.   We can also have fun conversations. Jeff used the example of his video background, which has a lightsaber and some Star Wars figures on a shelf. He doesn't mention it, but people often bring it up and they get to talk about Star Wars for a few minutes. “It's just a great connection tool,” Jeff said. We need to find ways to build connections with our guests and listeners. Personally, I wear shirts for some of my favorite movies and shows, some of my favorite sports teams, and some companies I have worked for in the past to help build connections.    Podcasts can also help you make higher connections. “Being a guest and also hosting people, you have a direct connection to the top. You interview the CEO of the company. You bypass all the gatekeepers, you bypass all the VPs, or directors, or whoever it is. You talk to the source of the information, and now you're connected with that person who knows you on a first-name basis. And that for me is mind-blowing.”   Tips for Effectively Working with a Virtual Assistant   A virtual assistant (VA) is an independent contractor who provides administrative services to clients while operating outside of the client's office. They typically operate from a home office but can access necessary files and documents remotely (Source: Investopedia).   I've been working with a team in India for more than 20 years and I love it. It's nice to be able to leave for the day and they work on it during the night. We usually overlap for an hour or two in the morning, and it's very effective. I love the work ethic, and I find that I can keep people on the team longer. These are just some of the benefits of having those remote teams.   Jeff has also worked with VAs for most of his career. “It's a little bit of a mindset shift,” Jeff said. “[But] it's really quite simple. I don't care whether you're across the street or halfway around the world, you are remote to me.” He views everyone as remote because, at the end of the day, they are all a four-inch square on a screen, and that's all he has to connect with them.   “When you lose that ability to have coffee with somebody . . . you need to be super clear. Overcommunicate. You just need to make sure that whatever it is going on in your head, whatever your wants and desires [are], . . . you have to be able to communicate it, and that does not matter whether you're working with someone in Argentina, in Ukraine, in India, the Philippines—doesn't matter. You have to be able to communicate.”   Once we figure out how to communicate with our VAs, the next step is to train them and give them work that is interesting to them and they can succeed in.    Jeff said the last thing we need to keep in mind with VAs is the time zone difference and how it affects our work. “These people are not going to be working the same 10 a.m. to 6 p.m. Eastern Time that you are. Someone in India, they're 10 hours ahead of me. So I have to make sure that I get in all of my requests before I shut down for the evening, and my requests . . . need to be clear enough that they can work independently because they are going to be doing this when it's two [or] three in the morning my time.”   To help us with our communication, we can use tools like Loom or ScreenFlow. We also need to make sure that we have standard operating procedures and that we train our VAs on them well.   Communicating Value in Pricing   Jeff said the biggest mistake he has made several times throughout his career is with pricing. “When you price something out,” Jeff said, “what you're trying to do is deliver a product that delivers more value to the person you're selling to [than] the amount of money they're going to pay you.”   In other words, what we're giving them is worth more than what they're paying. For example, if we build them one sale funnel that's guaranteed to make them a million dollars, we can't accept $500 for it. That funnel is going to categorically change their life. If we underprice it to that point, they will think that it has no value or it won't work.   “I've made that mistake maybe five or six times where I realized that I undervalued something, and, of course, part of that comes with experience,” Jeff said. “On the flip side of that, when you overcharge someone [it] can have the exact same effect.” If we overcharge someone, they'll just say, “You're too expensive,” and find someone else. In these cases, it really teaches us to hone in on what we are worth and how much we can charge for a particular product. It also teaches us how to sell the value of our products and services well.   Part of pricing does come with experience, but we can also do our research. We can look at what our competitors are charging and see, based on our experience and value, what we should charge in relation to that. One of the most important things, though, is communicating our value. We need to make sure our customers know how much our products or services are worth.   Key Takeaways   Thank you so much Jeff for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode:   We can reach millions of people with podcasts. Podcast guests are a great way to network. Podcasts are also a great way to have conversations with people that we may not have been able to otherwise. We can interview and get to know CEOs instead of VPs or directors. When working with VAs, we need to overcommunicate, especially when there's a big-time, difference. We can use tools to help us communicate effectively, as well as having standard operating procedures in place. Underpricing can make our product or service seem like it has no value. Overpricing can scare away potential customers. We should try to find a happy medium. With our pricing, we need to make sure we are accurately communicating our value.   Connect with Jeff   If you enjoyed this interview and want to learn more about Jeff or connect with him, you can find him on LinkedIn or visit his website jeffmendelson.com or his podcast's website onebigtip.com.   Want to be a Better Digital Monetizer?   Did you like today's episode? Then please follow these channels to receive free digital monetization content:   Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story  How could a podcast help your business? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/137-benefits-of-running-a-podcast/ 

This week, Steve Larson continues our series through the book of John.

This week, Steve Larson continues our series through the book of John.

Michelle recommends the book, SCRUM, and talks about Steve Larson's Funnel Hacking Live presentation that made her shout, “YES!  This is SO TRUE!”  His 5 Steps will not only save you massive amounts of time but thousands of dollars, too!  And everyone needs to hear about his "Just in Time" Learning.  Find out how to save time and money, as well as what "Just in Time" Learning is, in this week's episode.Head over to the NEW WEBSITE, www.BNB-Boss.com , for some great free informational downloads there and, of course, our Limited Time $7 Courses!  Save hundreds right now and give us a try!  Plus, contest details are inside this episode!  Enter to win BIG!!  Go and Grow!We would very much appreciate it if you could head over to iTunes and SUBSCRIBE to our show and leave us a 5-Star Review. This helps us to find better sponsors & new listeners. Thank you! Michelle may be taking a break but she's left you with a great series of articles for you BNB's and some amazing sale prices on our courses. Head to BNBBosses.com or BNB-Boss.com to take advantage! We'll see you in November!

This week, Steve Larson taught a second message on living a gospel centered life. He encouraged us to build our lives on the person of Jesus, the work of Jesus, and the word of Jesus.

This week, Steve Larson continues our series in 1 Peter by teaching through 1 Peter 2:9-17. In this passage we see that God's call for us is to have a spirit that is distinctly different than the spirit of the world we live in. This is especially timely in this season of turmoil and angst in our nation and the world.

This week, Steve Larson teaches through 1 Peter 1:22-2:3, where we are encouraged to continue to become people of the Word.

In this episode I got to talk to Robbie Summers, who is the head of sales at ClickFunnels, creator of the course "High Ticket Secrets", and a highly sought after sales consultant who has spoken on many stages with people like Steve Larson, Garret White, and Russell Brunson. He loves being with people and knows when you have a product or service that can help people, it's your obligation to "sell" your product to the world. In this episode Robbie shares his unique view, that sales are more about helping people and creating relationships with the people you are trying to help, then dollar signs. If you want to know how to sell your product to the masses or one person, motivate yourself or your team, or just live life with the attitude that you can change the world, YOU need to listen to this episode.

This week, Steve Larson continues our series in the book of Proverbs, where he looks at themes that point us towards healthy relationships.

In this episode I got to talk to Robbie Summers, who is the head of sales at ClickFunnels, creator of the course "High Ticket Secrets", and a highly sought after sales consultant who has spoken on many stages with people like Steve Larson, Garret White, and Russell Brunson. He loves being with people and knows when you have a product or service that can help people, it's your obligation to "sell" your product to the world. In this episode Robbie shares his unique view, that sales are more about helping people and creating relationships with the people you are trying to help, then dollar signs. If you want to know how to sell your product to the masses or one person, motivate yourself or your team, or just live life with the attitude that you can change the world, You need to listen to this episode.

This week, Steve Larson teaches about how we can be led by the Holy Spirit in our every day life. As a follow up, Steve put together a worksheet for anyone who's looking for next steps on how to apply these principles. The PDF for that can be found on the Anthem Thousand Oaks app, or on our website at anthemto.org/sundays/teaching

This week Steve Larson taught through 1 Corinthians 15:50-58 where Paul talks about our future resurrection. Steve encouraged us to know that this world and everything in it is passing away. We must be grounded in our hope of our future resurrection and allow that hope to change the way we think and live today.

What's going on everyone? This is Steve Larson and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us cheat and only bug family members and friends? You want a profitable home business, how do recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larson, and welcome to Secret MLM Hacks Radio.   Hey, hey. So, when I was in college I started studying internet marketing shortly after in MLM actually, and I joined the MLM and there was very little guidance. I will be honest with you guys, I just did not do well in it, which made me sad. I really wanted to be successful with it. I thought it was going to be the way that would pay for our first born child that was on the way at the time, and I was very excited, and I started studying internet marketing, and I started running into these different companies that really looked like they knew what they were doing. I would compare them and compare their leaders, and stuff like that with other people and I was like, "I want to go learn more about them."   They had an event that was coming up, and I realized, "Oh, my gosh. I have got to get to this event." It's coming up in three months. I have no money, at the time I was like, "I have no money. How the heck am I to get to this event?" I had learned to build what is called a sales funnel. Basically, it's a series of webpages that are linked together that are basically to sell stuff similar to Amazon or Shopify, things like that. There's up sales and down sales an automation and email sequences, and things like that, and it's one of the major reasons why I can build an automated recruited funnel, like I have. You know, that pulls people in and auto-recruits them, and brings all the leads to me, and I don't have to go ... I hate talking on the phone. I'm terrible at talking on the phone, which is funny because I was a telemarketer, but I'm just really bad at chumming it up on the phone. For whatever reason, it totally stresses me out.   Anyway, I was like, "Hey. How do I get to this event? I can't get to this event. We have mo money. We've got nothing." So, I was like, "You know what, Robert Kiyosaki talks about the difference between rich people and poor people, even though we had no money at the time I was trying to walk the walk at least, and he says Robert Kiyosaki says, "Poor look at something and say "I can't afford that," and rich people look at something and say, "How can I can I afford that?"" I was like, "We have no money, but how can I afford this?" How can I get to this event, and for whatever reason it was so stuck in my mind, that if I could just get to this event, for whatever reason, it would be like the next platform. It would be the next catalyst. I can't explain it. It was something. It was palatable. It was something deep inside.   Like I really, really had to get to this event. It was this company's event. It was actually an event for Click Funnels, if you know who they are, 2016 their funnel hacking live event, and I was like, "I have got to get to it," and at the time I actually was working on and building the first beta version of Secret MLM Hacks. Not actually Secret MLM Hacks, but something called the Automated Down and Recruiting Funnel, and I was building the beta, and I was about to go launch it, and put it out there, and I wanted to get better, and I wanted to do awesome at it, and I knew if I got to the event, that for some reason it would be the accelerant. You guys probably know what I'm talking about. Right? I just had to be there, and I was like, "But we have no money."   So, I was like just like Robert Kiyosaki said, "There's those who have resources, and then there are those who are resourceful," and I decided to become resourceful, and I already was an individual, but I had never done it in this way before, and what I did is I started approaching businesses and building for them internet sales funnels, basically sales websites, if you don't know what those are, and I started building them in return for them buying me a plane ticket. Then I did the next one and I was like, "Hey, now will you buy me an event ticket?" Then I did the next one, and I was like, "Hey will you buy a hotel night?" You know what I mean? I literally bootstrapped my entire to that event. I knew that I needed to be there, and I told me teachers I wasn't going to be there. I was in college. I was a good student, at first I wasn't but I learned how to learn and I was getting straight A's, and I was killing it. It was awesome, and I was in the army. Life was busy.   Life was extremely busy, and what was funny is I got to the event, and I cannot explain the feeling that I had when I was there. I mean I was soaking it in, every piece. I mean I'm having a hard time describing it even on this podcast. I wanted to be at this thing so badly that I was graduating in a week from the event's time, graduating college, and I didn't care that I was graduating. I wanted to be at it so badly, that I was sacrificing whatever it took, and I was like, "You know what, I'm going to give up grades. I'm going to give up school. I'm going whatever it takes to get to this event, and if I do it, and if I go and if I'm teachable, and coachable I know something good will happen. I don't even know what. I just have this feeling that something good is going to happen." That's exactly what happened.   I got there, and it was really easy to tell the people who had not sacrificed in order to get to the event. I walked in and I still remember what the carpet even looks like, guys. I mean it's such a vivid thing. I sacrificed so much. So much of my life was poured over to me getting to this event that I mean I remember how the room smelled. That was two and a half years ago. I mean it was a long time ago, and I still remember. I walked in and I remember the first guy looked at me and he goes, "Hey, what's your name?" I said, "My name is Steve Larson," and he looked up slowly and he goes, "Are you that guy pulling off all that Star Wars ninja crap on our software?" I was like, "What do you mean?" He goes, "You are. I want you to apply here." I was like, "Holy crap," and at the time I was going to go run marketing for a company in Florida, and I had building for them, and anyway it was so much fun. It was awesome.   I took 56 pages of notes during that event. My butt was always in the seat when it needed to be. I was always attentive. I was interactive. I got up and asked questions in the middle of the event. There was 1,100 people there. I mean that was a lot of people. I mean I was so engaged in the full process. I was selling products to people. I was there. I was striking several thousand dollar deals. I was in. I was indoctrinated. I gave up parts of my life. I gave up comfort. I gave up time, freedom. I gave up friend time. I didn't really have that many because I was like, "I am going to go and just make this happen. I don't know what it's going to take, but I am going to do it. Get out of my way." Does that make sense?   What I want to talk to you about today, even though I have been talking about it is power of events. Events for whatever reason stick strong in people's minds, and they make time for them. They put stuff aside for them. They sacrifice personal time, family time, comfort. They go through pain. They do things that they would not otherwise do. When you create an event that is worthwhile attending, you create something that it actually has the power to change somebody's life, and I always hate when people say this stuff, "Maybe you this could change your business or change your life." I get it. I understand why they're saying it, but it was true. It was real, because I had done my part, and if you can put on an event, and you can put things on inside, and I'm not telling you that you go to go.   Let's say you're brand new. I'm not telling you got to go fill a room with 1,100 people, but you can still create events virtually online, or you can still create events where they do fly out to you, or maybe they are all, you know what I mean? You can still create something as an event, and all good marketers leverage the crap out of events. You're going to go launch a product? Let's go make an event around it. That's what movie previews are. Hollywood does that all the time. They create events. Guys, guess what this movie is going to launch on December 21, and here's the preview. It's coming in six months. Wow. You know what I mean? People step back they're like, "Oh, my gosh. Look at this preview," and they share it all over the place, and they create the buzz, and they create the anticipation, and people are like, "Oh, my gosh. Look at the community that's put around this thing. This is so much press around this. This is so cool. Why is it only November?" They're counting down and they're marking stuff off on their calendar, and they're buying pre-tickets early.   They're behavior changes because of their excitement, and if you can create that inside you MLM, the feelings of those things. Man, the first MLM I joined was so freaking boring. They had an event, and I could tell it was exciting, but there were no event like things happening, event like activities happening in my team, and no wonder people had a hard time. So, maybe once a month you go out, and you have an event as a team where you go for one day, and all you do is you call people together because it is funner, or more fun. You go out and you create events with people in your down line or in your up line, or whoever, inside your company to keep the momentum going. That's one of the ways you get the motivation up. High schools literally call them pep rallies. There's place for that in business. There's place for that in big corporates. My dad was an executive at IBM, and he's a software architect and there were computers all around me growing up. It's one of the reasons I like them so much, and use them and know a lot about them.   It was because they were just all over the place. We had computers everywhere. We built a massive in home network in our house before wifi was a thing. We did a lot of stuff, and even in IBM, they would go out and these massive ridiculous parties in Vegas for their employees, and everyone's turning to the event. Everyone's excited. It is important. You have to look forward to certain things. Even in the army when I was in basic training, I would look forward to certain events, "Oh my gosh, guys grenade throwing is coming up! It's in three weeks. I can withstand this massive torture push up routine they're making me go through right now, because I know that's coming up." You know what I mean? That's why you do it, because for your people you are creating excitement. You are creating reliance to pain. You are creating inside themselves, gusto. You know what I mean? You're creating for them this attitude that's a fighter. This attitude that is willing to go out, and no one wants to look stupid in front of other people.   So, they'll go out and they'll do things that they would not they would not otherwise do so they can have things to talk about at the event. Does that make sense? So find some way to use events. So, speaking of the launch that I'm going through right now, right? My plan has been to launch this product in mid-October, and it's taken a little bit longer than I wanted to, but I was like, "You know what? I don't just want to open the gates. How can I create an event around the launch?" So, what I'm doing is four weeks before the launch, it's supposed to be next Monday, which is why I'm doing this podcast, because I might have to change it because I'm just not ready, and that's okay. It's pushed me super hard, and I've gotten farther than if I didn't have this deadline.   I might push back like two weeks or something like that, and that's okay. I'm actually very okay with that, because I feel really good. I feel very satisfied emotionally that I've been just crushing it, and I've been creating a lot of cool stuff that I know is going to change MLM industry that nobody's ever taught inside of MLM. I am so freaking out and passionate about this, because I never had anyone in my [demo 00:12:29] teach this. I have literally combed the internet, and I cannot find somebody, and my job is on the internet. I know how to search the internet pretty deeply, and I can't find people who do this stuff, and this is new stuff that has never been inside the MLM world ever. I put my whole integrity behind that because I just can't find it. I'm so excited to show it. So, I'm okay, if I got to push it back. That's okay, but what I'm doing is I'm creating an event.   So, let's say, just for the podcasts sake as it currently stand I'm launching this about mid-October, but I want to make the launch an event. So, what can I do? Well, four weeks beforehand what I'm going to start doing, I'm going to start Facebook living every single day, and I'm going to start doing very specific Facebook ads targeting two other audiences who also like MLM, and I'm giving away free stuff. There's no pitch. There's nothing. It's literally to help buzz happen. Right? I'm going to do that for three weeks. The week before I launch, I'm going to go through what is called the seven day launch. The seven day launch is a very specific sequence that you do in internet marketing or even offline in different places, but it's a very specific sequence that you do that creates such bond with the actual product that it creates a floodgate effect.   I don't have time to go into what it actually is. Maybe we will on another podcast, but it creates a floodgate effect, and that's what I'm trying to do, because of course I want to sell it. I want to get this stuff out there, and if there is no exchange then people aren't going to use it. So they have to pay. You know what I mean? How am I going to that? Well, I got to show them that it's amazing, and that it's never been created before and that no one's ever done this stuff, and that they can automate the recruiting inside their business. That's ridiculous. Nobody's ever really actually pulled that off. There is some people who kind of talk about it a little bit, but there's still weirdness behind some of it. Anyway, this is a very value first way and method towards actual recruiting in an automated fashion.   So, anyway, very excited for it. So, what I'm trying to tell you is that when you're out and you're recruiting, or when you're out and let's say that, and you know what you're a business owner. Right? You own basically a franchise of your MLM. So, what is a business owner going to do? Let's say once a month they've got some crazy special sale. Let's say that once very so often, I'll tell you one of the cool things you can do is demonstrate or consume your product live. Answer questions live. Teach about it live. So many false beliefs and so many concerns will be answered by you merely consuming your product live where people can ask you stuff, and there's vulnerability on your side. You're telling stories, and you're telling testimonials, and you're showing how to use it, and how to be successful with it.   I know a company that made $3 million in a year on that one tactic, just showing their stuff live, because it was an event. I hope I wasn't beating a dead horse. I hope that stuck home what I was trying to say. That there is massive power in events, and if you can get them right, and if you can use it, you will harness so much market pressure in your favor, and I'm excited for you to do that. So, start thinking to yourself, "What can I do to create some kind of a launch for my thing, or what can I do to create some kind of event?" You know what, if it is going to be a launch or some kind of event. There's always pre-launches. There's a pre-launch party. There's a post-launch party. There's always an excuse. How many times do you see places like Kohl's or other department stores not have sales? They always have a sale. They always figure it is on sale.   Guys, it's going to be the October sale. You know what guys, this is the Thanksgiving sale. You know what's coming up? It's the December sale? Hey guys, everyone, it's January. New Year's Eve sale. All right. There's always a sale. Care dealerships are huge on this. Guys, come on in for our early spring sale. You're always going to find some reason for an event. That's a live example of what I'm talking about. So, start doing that with your people in motivating, in recruiting, in selling. Find out how to be an event thrower, and you will become very naturally a marketer. All right guys. Hopefully that's helpful I'll talk to you later. Bye.   Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line? Five simple online recruiting tips for free. If so go download your free MLM master's pack by subscribing to this podcast at SecretMLMHacksRadio.com.

Hey, what's going on everyone? This is Steve Larson and you're listening to another episode of Secret MLM Hacks Radio. Oh, yeah. Here's the real mystery. How do real MLMers like us who didn't cheat and only bug family members and friends who wanna grow a profitable home business, how do we recruit A-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larson and welcome to Secret MLM Hacks Radio.   Hey, what's going on? Hope you don't mind if I throw in a little personality every now and then. Hey, I've been busy over here building an in-home studio, which is actually been a lot of fun. My wife and I, we got married, and we've been living in apartments for ... We lived in apartments for like five years and bought a house and it's awesome. Going from a little two bedroom apartment to ... you know, when we were in college, we moved over, anyway, over to a house. It's a five bedroom house. It's awesome. Really, it's been a lot to fun.   It's not massive, but it's way bigger; way, way bigger than living in an apartment. It's been fun because ... I mean, guys, from the stuff that I've been doing and teaching and the internet world. I mean we're able to use the ... I'm not trying to brag, I just ... It's cool achievement. I really think we all should celebrate what cool things are going on in our lives. A lot ... I could cover the down payment of the house from the stuff on my site, from basically a side hustle; from sales of MLM stuff and sales of product and sales. You know what I mean? My own stuff. It was so cool, such a great feeling. I'm so excited for you guys to experience that if you've never felt that before. It is one of the most rewarding things that I've ever experienced.   Anyway, what I did though is I went and I got a whole bunch of sound panels and so across all the ceilings on the walls all across it, there's the sound panels, all the padded pieces. Then I got this sweet desk that I built and a boom mic and all these cool things. It's been a lot of fun. A black sheet from top to bottom, got these awesome studio lights and awesome backdrops. Anyway, I'm really excited. You know what's so funny? You don't really need all this stuff. It's just fun and it's been fun to be able to set it all up.   The reason I'm doing it this way though is I am getting ready to begin filming the first module for the Secret MLM Hacks Course. Now this is a course that is still in creation. I launched kind of a beta version of it about a year ago and the response has been ridiculous. I mean it's been awesome. Over 300, not over, probably about 300 people bought that beta course and I had great feedback, but what was also nice is people told me the things that they thought were missing; things that they thought maybe were the more challenging concepts or maybe I did explain it enough or whatever it might be. It's cool 'cause I'm recreating not just that course, but whole additions, whole things that I've never actually talked about before, but how I'm actually recruiting and automating my recruiting process inside of my MLM, which is awesome. It's so fun. I'm really, really excited to do it.   One of the things that I wanted to go over and just teach you guys is like okay, if you are inside of your MLM, right? Again, I never ever, ever, ever wanna ever, anyone to think that I am here to persuade you to leave your MLM. If you love it, stay in it. That's not the purpose of this podcast. That's not the purpose of my business or my culture or what I'm doing or anything. My purpose is merely to help. Honestly, the MLM industry understand a little bit more of the internet marketing strategies and product creation strategies because I think MLM's kinda broken out of the box. I know that I've said many times before, but you just ... When you join some company, you're literally the same as everybody else so how do you actually make yourself unique? That's one of the purposes of this podcast. Definitely one of the ... It is the major in-depth topic for the new Secret MLM Hacks Course coming out.   Now to actually figure out what people wanted, right? Start putting yourself in shoes as far as your downline and your MLM and the products and services you're selling. I had to start asking people what they wanted. I've made the mistake in the past. Have you ever gone out to a restaurant that you loved and you're like, "Guys, this restaurant is the best. I absolutely love it." You take all your friends or you take your family or whatever, significant other and you go to the restaurant and their response is like, "Meh." They don't really like it. It's like eh whatever. You're like, "Are you serious? This was so good." Or "The movie was amazing." Or whatever it is. You've taken some group of people to some place where you loved it and it was clear that they didn't. That's kind of awkward, isn't it?   That is so much like how we treat our MLM's when we approach other people about it. Sometimes, we are so sold on our product. We're so sold on the opportunity because we've had time for our brains to put all the pieces together. We've had time for epiphanies to happen and our beliefs to change and our patterns and our behaviors to adjust, right? We've had time to do that, but the other person hasn't, right? So you go and you bring 'em to the restaurant and you say, "This is the best food ever." And, they don't. They don't actually like it and it's really an awkward experience.   Many of us do that when we actually go and we start talking about our MLM's or we start talking our products. They're not in the correct state to receive that product. They're not the state that you were in when you figured out about how cool that product was, right? Or how cool that opportunity was. Instead, when you walk into the restaurant or before you get there, you start saying, "You know, hey, what are you in the mood for?" They say, "Well, I'm in the mood for, I don't know, Chinese or whatever." You're like, "Oh, cool. I know this great place." Now it's a lot easier for you to actually provide a good experience for the other person. Does that makes sense? Simply by you asking just what the other person wants.   This principle that I'm talking about is ... It comes from a book called, "Ask" by Ryan Levesque. What he does is he teaches you how to create a course. Jeff Walker does this. Russell Brunson does this. I do it. Anytime I'm about to go create a course or jump into a market or join a MLM or whatever it is I always run what is called an Ask campaign. What that means is I'm gonna spend some time inside that industry asking people what they want. I'm gonna spend time asking people what their biggest challenges are, what the biggest concerns are, what things that they wish they had that they don't. What things do they wish were different. I spend time doing that and it's been really cool because I've been doing that over the last year and a half-ish. Me doing that has been really, really fun. It's been a cool experience because what ends up happening is now I've asked hundreds of people now, what it is that they're struggling with inside of the MLM world. You know what happens when you ask hundreds of people the same question? Eventually patterns start to emerge. Again, put yourself in my shoes, but as far as your own MLM goes, right?   Maybe you should go to your downline and start asking the things that they're struggling with the most and then go provide those things to them. Does that make sense? Or turn around and say, "You know what things when I was recruiting you or when you were joining this, what things didn't make sense? What things were the hardest parts for you to understand? What things were the things that, you know, honestly were the turn offs that made you want to turn away?" Start getting that kind of feedback back from your downline. Or even go ask the upline. Hey, could I survey everyone inside your downline and I'll share the data with you? I've done that before with different companies and things like that and say hey, look I'm gonna Ask camp'. That's a popular strategy, anyway inside the internet marketing space. Hey, could I go ask everyone what their biggest struggle is?   You know what's so funny is these patterns begin to emerge. One of the first companies I ever built for online with amazing success, it was a company in Florida and they were selling this water machine. These guys are awesome. Totally have massive respect for the owner. He's just a man; still really just love and appreciate his friendship actually. This was three years ago almost now. What I did is I said, "Okay, I wanna go and I want to ask this guy's customers what struggles they're having with the product." Okay. I said, "Hey, guys." It's kind of in the health industry. I know a lot of you guys might be like some kind of health MLM or whatever it is. You guys can do this exact same thing.   What I did is I took his existing customer base and I said, "Hey, existing customer base," and all I did is I wrote a little email and I used Google forms 'cause it was free. I just put the question on there: What's your number one biggest question or challenge about your health right now? It was really intense what happened. About 150 people responded to the survey; 150 people. It's free form meaning I don't lead them anywhere. They have to literally type in whatever answer they want to. Well, what was funny is all these patterns started to emerge from what they were saying. I was like oh, my gosh. Everyone's struggling with these two things. Does the customer know this? Does a business owner know this? I don't think so. Then I was like uh. I asked a few more follow-up questions like how much money are you spending on your health right now per month? They were like well, anywhere from two to $500 or something like that, but I asked that so that now I knew what kind of price point I could charge and not expect massive resistance. The market was telling me what to create, what things I needed to fix. Start looking at your business this way.   Guys, when you get your MLM business, it is not whole. It is not complete. It is very broken, okay? It's very broken. The business is not really built around you, right? You're just this little tiny arm that's basically lead generator for a while until you decide to make your business a business, right? Until you decide to make your MLM a business and treat it that way. Does that make sense?   Turn around and ask all the people in your downline. If you don't have a downline, man, go find some upline member whose really enthusiastic or go find someone else, whatever is, but do not rely on your own opinion or you will not succeed in this. It is my firm strong belief in that fact, okay? What I did with this ... Coming back to that story is I found out what these people were needing, what they were wanting. Then all I did is I turned around. We created it and I gave it to them. Think of how profound and then they made a whole bunch of money. Does that make sense?   I think it was Tony Robbins that said that the secret to success is ... I think it was Tony Robbins if not, I know Russell says it and few other marketers say it who are famous. He says, "Number one, go find a hot market." Ask yourself is your MLM in a hot market if not you probably change your MLM. "Number one, go find a hot market number." Number two, ask 'em what they want. Number three, give it to 'em. That's really all it is. That's all it takes, you guys.   When you're gonna go through ... and so that's what I've been doing for this new product is I have been serving across many different MLM's; tons of people, hundreds of people going through and asking okay, guys, what's your number one biggest challenge? What's your number one question with MLM? And how to be successful and how to recruit people into your downlines. The data has come back and it's really, really interesting what the biggest things people are struggling with.   What's funny is that I kind of had an inkling that that's what those things were, but there was so much more in depth, far more contacts that I never realized before. Guess what I'm making now? I've got this in-home studio and now I am going and I am creating a course addressing those things. The market told me what to create. I didn't come up with it on my own. I have an expertise in this area. I know I'm qualified to teach it for sure, right? But the actual course content, the actual table of contents itself, is actually coming from the market not myself. How cool is that? Guys imagine that.   Isn't that awesome because what it means is now imagine that. Imagine you going to your downline and asking 'em hey, guys, what are you struggling with? Or what was weird about the process signing up? Or you go to other peoples downlines. You go, whatever it is. Ask someone hey, what was kind of weird when we dropped in? Do you imagine how cool it'll be if you were the one that provides the solution for your MLM on that? I'm encouraging you to do that.   Again, if you hate your MLM maybe it's time to find a different one. If it's something that you really loath, there's just no way that anyone's ever gonna do that kind of thing, maybe it's time switch, but if you love it, don't switch. Just go in and start doing those things and start treating it like a business. Create products. Create offers. Actually, go fill a need inside of your network marketing company, inside of your MLM. Does that make sense?   That's what I'm doing right now. Again if your new to this podcast what I'm doing right now for the next few episodes is I am just documenting myself creating this course so that you guys know from a marketer's standpoint, from an internet marketer's prospective and product creator's perspective; myself. What it means to put a new product out there and what it means. Because I've helped create several products that are, you know, made millions. It's really exciting and it's not an income claim. I'm not telling you ... I got that legal crap. I can't, but just know that there are patterns to success with this and when it comes to product creation guess what? Your MLM owners did the exact same thing. They went. They identified a need. I guarantee they did some form of Ask campaign, right? They figured out what it was people actually wanted and then they just made the thing, right? Then they went and they started testing it slowly. Then they went ... all right, does that make sense?   I remember there was MLM meeting I went to for one ... it's the first MLM I ever joined. I got out of it 'cause I was young and dumb. I went to this meeting and I realized that there was this guy on the side who was selling a solution that the main MLM wasn't willing to fill. He was being public about it. I realized that this dude is making so much more money selling this thing rather than the MLM product. Now I'm not telling you to go get distracted and go do this, but understand the principle that I'm trying to illustrate here is the same across the board. Go ask the market what it wants. Go fill the need and you will immediately become unique. You will be far more attractive as the leader in your downline, in your MLM business, right? You'll become a leader like that because you're solving an actual legit ... You're actually providing value to the marketplace.   Anyway, that's what I'm doing. I've got a six week course that'll be coming out, which is awesome; a whole bunch of ridiculous bonuses. Things I've charged $10,000 for. No joke. That are coming out. That is free that are part of it. You know what's funny? Is the market has told me that that's what it wants. I didn't come up with those things. Again, I said that many, many times, but anyway that's the whole purpose of this is that if you want to know how to actually add extra value to your MLM and your upline and start getting the eyes on you. Man, guys, massive power inside what you can do if you just merely ask people what they want and then go create it.   Anyway, I feel like I'm beating a dead horse now. It's kind of a broken record, but that's the main point of this is I got the studio. I've been doing Ask campaigns for the last year and now I know very clearly what people are struggling with. I'm gonna go create the solution and I encourage you to go do the same thing inside your downline and get specific like that. It'll be awesome. All right, guys, talk to you later. Bye.   Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show. Go to secretmlmhacksradio.com to submit your question and download your free MLM Masters Pack.

Hey, what's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio.   So, here's the real mystery. How do real MLM'ers like us, we didn't cheat and only bug family members and friends, want to grow a profitable home business? How do we recruit A players into our down lines and create extra incomes yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer.   My name is Steve Larson and welcome to Secret MLM Hacks Radio.   Guys, I always feel like life's too short to be boring or not excited, so hopefully my little cheesy intros are okay with you, but it's just that I don't want to ... you know, life's too short. I just believe in grabbing it by the tail, so ... grabbing it by the horns.   Anyways, guys, I hope you're doing fantastic. Lot of stuff's been happening over here. I've been creating my offer. I've been building stuff and putting things together for the actual launch of Secret MLM Hacks, the actual program that will help you to auto recruit people into your down line. I've already been using it. I've actually had several people already been using it and it's been working, which is very exciting. I'm excited for you guys to have it once it leaves beta.   Just so that you guys know where I am with the actual launch of it. Like I said, it's in beta. "Steven, why don't you just release it right now? Please give it to me right now." Well, several reasons; number one, anticipation is a great tool. No, but for real. I almost said for serious. Been watching ... I can't remember that movie. Anyway, whatever. Anyway, the reason though is because anytime I go launch any kind of product online, like I said before, my background is in direct response and internet marketing. Anytime I launch something online it's much like a movie. You know, the last movie that I saw with my wife was Wonder Woman. She and I went and we watched Wonder Woman, we go to the movie, but before we ever went to the movie, we heard about it, right? We heard that the movie was happening. How did we hear about it? Well, there were movie previews six months in advance. Huge, huge lead time for everyone to hear about it and hear the buzz, right? It's the same rinse and repeat Hollywood model over and over and over again.   So, before my product comes out ever, I always want to create some buzz. I want to make an event out of the launch. I want people to understand, "Hey this is cool," right? Pay attention. What I've been doing over the last little bit is I made a list of the top 100 MLM influencers. Period. Regardless of the MLM, regardless of anything else, regardless of their level in their MLM. I want to know who the top 100 MLM influencers are. What I did is I went and I wrote a letter to them.   I decided that I would tell my story; so I went through and I told my story. In fact it would be kind of cool, you know, let me read this to you guys real quick here. It's actually, you guys are probably going to recognize some of this real quick. So, I'm going to read some of this real quick just so you guys know what I sent to them, because what I want to have happen is when I launch this thing, I want to have these huge influencers go out and say, "You know what? Steve Larsen's product's so cool. I want to go ahead and I want to ask my down line to use it also." You know what I mean? But you don't just walk up to some girl and ask them to marry you on the first day, right? It's the same principle, you guys.   I want to develop a relationship with these people. I want them to know that I really do care about them. I want to solve legitimate problems for that individual so that they like me; so that they go out and when I launch the product, that they're like, "Hey, I do want my whole down line to see this. I do want everybody to go check this out. I do ..." You you know, and so it's all about creating value. It's all about relationships. It's all about ... but I don't just do it over the phone. I hate talking on the phone. Just is a personal preference of mine. Whenever people are like, "Hey can we talk on the phone and chat about it?" I'm always like, "No, that's why I built my system to auto recruit people." Again, it's not that I'm anti-people. It's not that I'm totally antisocial, it's not that I'm taking the person out of MLM, taking the human element. That's not it at all. It's just that's the ... I've chosen to not take people in that way.   I'll do video conferences with tons of people at once, but going one-on-one, that's not why I built the system. That's not the reason I built it, and honestly, you've probably felt the same way, right? Do you wish ... there was a very ... he's a very famous internet marketer, his name is Russel Brunson, I'm friends with him and one day, he said, "The difference between going from six to seven figures is actually not that big of a mind shift. It's not a matter of working more hours." It's not. He said it's actually a mindset shift in focusing on instead of just selling one person at one time, how can I sell a ton of people at once? That's how you do it. You got to reach masses. It's got to go critical mass. It's got to go big.   I'm not saying that you got to take your product and just go blast it out all over the place. There's certainly ethical, cool, awesome, value-creating ways to go do it. But that's the reason I built the system that way. It's the reason I don't really do phone calls that much, ever. Phones just freak me out in general. I'm not a good guy on the phone, which is funny because I used to be a telemarketer. Anyway, so, I've been going out to all these Dream 100 people and I've just been trying to create a relationship with them. That's what we call them. I call them the Dream 100. The concept comes from a book called Expert Secrets and another book called Dotcom Secrets, fantastic books. All I do is I go through and I made a list of all the top 100 influencers. I could send an email to them. I could go and send them a tweet, but everybody does that. I get probably 20 a day right now just in Facebook, not including texting and phone calls and Voxers and Skypes and, you know, just on Facebook are now probably 20 a day. I can't handle it, right? It stresses me out, so I don't want to do that to these guys too.   What I decided to do is I went and I wrote a letter. It's a series of about five or six letters that I'm going to be sending out to them. I just sent the first one out a little bit ago. Then a few weeks later I sent the second one, then a few weeks later, which is where we are right about now, I'm sending the third one, which is about right now in a few days here, which is awesome. Just we got to finish the packaging part of it.   Anyway, this is what the first letter said, it said, "Hey, name," you know and I personalize it a little bit, too. I didn't want to just rinse and repeat for everybody, I wanted to actually create real value for these people. I said, "Hey, I can't believe I'm writing this. I'm Steve. This is totally from left field. I just wanted to pick up the mic," and what I did is I didn't just want to send a letter either, I wanted it to be a bulky package. I wanted it to be something that causes the curiosity, you know? I wanted them to look at the package and go, "Oh, that's different. Who's this? Who sent this to me?" So what I did is I wrote this letter and it said, and there's a little microphone in there; a little toy plastic microphone. It was really kind of funny. It said, "Hey, I just wanted to pick up the mic-" get it? "and say that your success is inspiring. Please know that my thanks is very sincere; so thank you. I hope to shake your hand in person one day, because giants like you got me going four years ago," which is so true.   I said, "My first month at MLM four years ago I was a bit of a disaster, but the flip side calls that an education, so, ha! At the start we were in college, newly married, new city, no jobs, dead broke. I couldn't provide for my new bride which greatly challenged my sense of manhood. To top it off my wife started staying in bed all day for weeks. I finally got her to confess to me that she'd only been eating one meal a day, so that I could eat and have energy in my classes. Holy-" insert expletive. "Lost, I clamored for some way just to make sure that we could eat, much less stay in our overpriced apartment. In a flurry of desperation, I found out student loans around the corner but not available for four to six weeks, but I'm going to die in the next week was my dominant thought.   Humbled, lost, beaten, I decided to call my dad begging for an advance of money which I'd pay back when the student loans came in. In a locked room I asked him. There was a long pause, 'Son, no. If I give you this, you may not exhaust resources you didn't know you had.' His exact words. Very wise. We both cried, yet the fire in my gut to make this happen was insane and gave me huge edge. I really didn't know how we'd make it through those weeks and I don't know how I actually did make it through those weeks, but like a sprinter grasping at a single breath, I started trying to make money in any way I could think of. In three to six month rotations, I seemed to try everything; stocks, options, residential real estate, commercial real estate, two summers of door-to-door sales, telemarketing, ebooks, freelance website building, diamonds- yup, smartphone insurance, affiliate marketing, internet traffic driving for Paul Mitchell schools, study, try, repeat.   The pros, I was learning far more on my own than any of my actual marketing classes. The cons, a little money came in here and there but nothing, crap; nothing really big, crap. Then, one day a buddy called me and said, 'This dude's going to help us make a bunch of money,' and three-wayed me in. You know the MLM pitch. Reluctantly and pushed, I joined the MLM at the pleading of my buddy and then finding out that my wife was pregnant. I was pumped to have a kid, but terrified at how to pay the cost; still broke. Ugh, MLM. If I'm going to do this crap, I'm going to tear after it. That was my honest thought, so I literally went door-to-door on our main street for five weeks. I recruited 13 people/businesses ... and they did nothing. I was constantly distracted in all of life, because all I could think of was, holy crap, how did the big MLM'ers actually do this and really make money? That question became my pure obsession.   Again, I hit the books, courses, podcasts." Just like you guys now. "In order to simply live, I joined the army in college but got into trouble for sneaking in finance books and selling a lot and selling other soldiers on my MLM. None of them actually joined after all, though. Six months later, I was back at home. Yet again, it was 2:00 a.m., class in just five hours. I started reading an MLM ebook, as was routine at this point. How do I vet out people who aren't willing to hustle? How do I get people to come to me? How do I change my bait? Then it happened, like a ray of light in a dark room, a single idea hit me between the eyes. It was one concept that changed my life and my family's. A concept that gave me the fuel and ammo to figure out the last piece, the missing link. I barely slept that night. That was three and a half years ago. Anyway, sorry to talk about myself so much. I'm glad my dad said no. I just wanted to say hi and mention how much I truly respect you for what you've accomplished and the real inspiration you probably didn't know you've been. Looking forward to that handshake."   Anyways, that's the letter that I sent to them. I sent that letter to them for the sole purpose of introducing myself. That's it. I'm not asking for anything. I'm not sending them to any link. I'm not telling them to go anywhere. I literally am just trying to get that individual to go, "Hey, this Steve Larsen guy is kind of cool." When you go ... and the reason why I'm bringing this up, is because I'm about to launch this product called Secret MLM Hacks and you all know that, but I'm going out creating relationships before I ask people to buy.   The problem that I had when I first joined MLM is that I went out and I did exactly what my MLM upline was telling me to do. They literally did not let me leave the room until I wrote a list of 20 of my friends and called them in front of them. It seriously was the most awkward thing in my life. I know I've mentioned this before, but I know that there are damaged relationships because of those phone calls. What was so challenging and what was so hard was I didn't know what else to do. There was nothing else to do, but the problem was that I ... I mean, I hadn't created a relationship with the person strong enough in that area, in the business area; they were my friends, they were my family, so of course there was a relationship, but it was out of context. They weren't wanting to join my MLM. They weren't actually wanting to actually go and be pitched on something, and it got really, really frustrating really fast.   So, all I'm trying to say in the purpose of this episode is that when you go and you start to actually try and recruit people into your down lines, if you're doing it the way of calling people up, which is fine, I just don't do that, or if you're doing home meetings, which is fine, I just don't do that, or hotel meetings, again, I just don't do those things. I do it a- I know [inaudible 00:12:33] through the system that I build on my own, that's how I do it and it works great. When you go out and you actually start to try and sell the product, when you're trying to launch your MLM business, don't spam people. Don't go out and try and ... I mean, it makes us feel ... it makes my wife and I feel- we get approached all the time to join MLMs. I don't want to join a MLM. I'm already in one and I love it. You know, that's the reason I don't try and get you to join mine. It's not like a ... it's totally a soft pitch and that's how you got to look at it for how you're approaching your own people as well.   When you go out and ... man, make a list of the people that you wish were in your MLM, your actual down line, and start sending them cool packages. Get their address, find it somehow; send them letters, send them cool stuff. Send them things that are pattern interrupts. Don't just start calling them over the phone and blast them all over the place. Don't go and ... ugh, do not go on Facebook and start saying how much you love working from home. You just started most of you, like ... you've [inaudible 00:13:40] that your home office is your living room. Is that because you can't afford something else? Oh, that means that you really don't have any cashflow? You know what I mean? I'm not trying to put salt in the wound, I'm just saying that's how it looks to everybody else. Everyone's calling the bluff on you. Everyone knows, everyone sees.   The easiest way to go about doing it, create a list of the top 100 people that you wish were in your down line, then start creating relationships with that individual. Ask yourself the question, "How can I provide value for that individual before they even know that I'm in an MLM?" That way when it comes back around, there's going to be a time where you can bring it up, and you can say, "Hey, look, I just want to tell you about it. It's totally cool if you're not interested, though." Guys, that same strategy is what I'm using on other people who I'm not even trying to get them into my MLM. That's just one of the ways that we used to promote products, because all it takes is a few of those people to say yes. They promote it to their followings, you know, people with their internet followings, and it makes a ton of money. That's the way that we do it. It's exact same thing with MLM. So, that's all I'm saying. Go ... do exactly what [inaudible 00:14:47] write out a huge list of people that you wish were in your down line, but my gosh, understand that most of them aren't going to join, especially right off the bat, if at all, and that's fine. You got to mentally be prepared for that.   Second of all, go create the relationships first. Provide real value for the individual. One example real quick then I'll end the podcast real quick. There was a guy who went out and I could tell that I was on his list, like he wanted me to join. Now, I ended up not joining but I was able to help him in some cool products. What he did was insane. He went and he bought one of my online products. When he did it, he did it for the sole purpose of hiring an outside coder, which he did, who went and on his own dollar, went and made all these improvements that I didn't even know you could make to my current product. You know, this is a side product. It's not my main one, it was over on ... you know, and he went and all he did was he just was like, "Hey, I hired this coder and he added these cool extra features in for you. By the way here it is, and also, I made a whole really cool video startup guide to walk people through how to set it up so that you don't have to worry about it with your own support team." He was like, "Here you go, you can set it up. It's all yours totally for free." I was like, "What the heck? Who are you? Are you kidding me?"   You guys, that product still makes me a ton of money. Do you know how much value that individual has provided for me? Anytime he reaches out to me, I answer now, amidst all the noise, amidst all the people that are out there trying to get me to do something for them, to promote a product, to join a down line, to buy there [inaudible 00:16:23] to do whatever, get samples, anything, amidst all the people, when that guys says something, I know that he cares about me. I know he cares about my success as well and you need to do that. You got to care about the success of the other person that you're trying to recruit in your down line. It's same exact ... more than you may even be thinking, this is a relationship business. So go create that list. Go create a relationship with them and then, after you have the relationship, and after you've provided value to that individual, then, then talk about your MLM, then talk about the opportunity.   Alright guys, that's all I got for you. That's what I'm doing right now as far as the launch. Stay tuned next episode so you can see what's happening. You can follow the launch for this thing. It's pretty sweet. Again, the reason I'm doing this is because I want you to be able to copy me and do it for your own down lines.   Alright guys, talk to you later. Bye.   Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to SecretMLMHacksRadio.com to submit your question and download your free MLM Masters Pack.

Steve Larsen: Hey, what's going on everyone? This is Steve Larson and you are listening to Secret MLM Hacks Radio. Before we get started I want to ask you the question, how often are you publishing?   Here's the real mystery. Every real MLM'ers like us, we didn't cheat and only bug family members and friends, want to grow a profitable home business, how do we recoup A players into our down lines and create extra incomes and still have plenty of the time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larson and welcome to Secret MLM Hacks Radio.   Now, before anyone messages me, are you saying that I should publish a book? Are you saying I should publish articles, like that's ... It's up to you, but that's kind of yes and kind of no. The answer to that, I guess. There was a guy, long time ago who I started following, and he started getting me into selling things online. This is before I rejoined and MLM. This is before ... This is way back in the day for me. This is probably five years ago.   I started listening to his stuff, and he was great. He was really, really good. I think it was him, I actually can't remember if it was or not. We'll say it was him. Anyway, he had this great podcast. His name was Pat Flynn. I went, and I would start listening to Pat Flynn. It was kind of cool because I think he, I'm pretty sure it was him. He started talking about the power of publishing. He started talking about how it changed his life. I was like, "Oh that's cool. That's really great. I never in my life will ever do that." That seemed like such a hassle, oh my gosh.   The stress, the responsibility of regularly making something like a podcast, especially there's no way ever. I'm not ever going to do that. I'm never gonna produce podcast video, or a YouTube video. I'm never gonna produce ... I was just like totally anti all that. Never gonna do a blog.   Well, to this date you guys, I can tell you this is not my first podcast show. I have a second podcast show. It has a lot of followers. I've done, I think over 100 blog posts now. I'm close to 100 episodes in my other podcast show. I have well over almost 350 YouTube videos. They are all over the place. I had to step back and ask myself, why did that change? How did that change? I was at this conference this one time, this guy stood back, and he was like, "Hey, look here's the deal. You need to become somewhat of an expert in your space. Whatever it is, whether it's MLM or Ecommerce or whatever it is ... Info Products, you've got to be somewhat of an expert in your space. One of the easiest ways to get better at your own craft and to become an expert and to have authority ...   I've been publishing now regularly, actively for almost over a year now, which is awesome. I can't, I am blown away at what it's done for my life. Totally blown away. I was sitting in this conference and this guy was like, "Look, you got to publish regularly." And he's like, "Start a podcast, do something. Do whatever." I was like, "Duh!" And I was actively fighting the thought of trying to do that. If there's one regret, if there's one thing I could tell myself, my five years ago self, it would be to start publishing regularly five years ago. Not one year ago.   I can't tell you how much it's changed my life. I have spoken on stages. I've done tons of interviews, massive revenue from it. I can't, the amount of authority that it's brought. Not that I'm trying to be all authoritative, but you guys know what I mean? My messaging, my voice, finding my voice, finding what I'm trying to tell the world has become so much more clear in the last year since I've been publishing regularly.   It's brought people to me. It's brought opportunities to me rather than me trying to seek them out all the time. Regular publishing has changed my life. When I started planning the launch of Secret MLM Hacks, the actual product that'll be coming out soon, when I started actually planning the product itself, and actually putting it through together, I just about went and just launched it. I was about to pull the trigger although it wasn't quite ready yet. I was planning it all out and I was like, "You know what? What if I was to take a group of people, you guys through my thoughts and why I'm building things the way I am." My internet sales funnels have generated millions of dollars for a lot of big people.   If I was to tell you who, you would recognize a lot of the names. Again, not toot my own horn, not trying to ... It's just 'cause I want you to know where I'm coming from and that a lot of the things I'm telling you, I hope that you go and you apply it to your own MLM. Right? That's been the topic of this podcast. That's what I'm doing right now. I want you guys to follow that. I want you guys to be a part of that. I want you to come join the Secret MLM Hacks Facebook page, the community that we have over there. It's fantastic.   I want you to be able to go and get excited about publishing yourself, because publishing has changed my life. I want you to know where I am right now in the launch. I went through and when I launched this podcast, it was brought to my attention that I have not actually talked about this with you guys yet and that I should. My outro to my podcast talks about going to SecretMLMHacksRadio.com. It says, "Go to SecretMLMHacksRadio.com and get your free thing," and it's tons of value. I should be charging for it, which is the secret to providing free things. They got to be things that you would charge for. They got to be that good.   I send you through a sales funnel. It's a podcast funnel. I'm not asking for any kind of money, but it's still the equivalent of a funnel. There's a first page and I say, "Hey could I get your contact info so I can send you," basically the videos and the course every day. Then the second page says, "Hey if you want to be able to go and actually download these and use them for your entire down line as just a free training, just go ahead and click the share button right here and the free download will unlock for you. You'll get emailed for it. By the way, if you got any questions that you want actually placed on the actual podcast episodes, go ahead and ask them right here." You know what I mean?   There's value that's going out there. Well, what happens is you get added to this cool list and then there's these cool emails that go out that automatically give you the course over the next few days. That's what I'm calling a podcast funnel. The reason that I build it is because this podcast has a means to an end. I'm documenting the launch of Secret MLM Hacks and what I'm doing is I'm trying to teach everybody some of the tactics that I've been using that have been working great. I get really nervous about saying any kind of numbers for my own recruiting and revenue and things like that. I just get nervous about like ... You always hear people talking about, I always get nervous that people are gonna go like, "Well I should be making that too," so that's the reason I don't bring it all up. Just know that it's a lot and it's doing great, and it's been a lot of fun. We've gone on cruises and I've bought toys, and we've paid off parts of the house. It's been great! Whatever that dollar amount means to you, just I guess you can assign that to it.   This podcasting funnel, I just barely launched it. I just barely put it all together. There's cool tracking pixels on it. there's cool ... The reasons I'm telling you all this is because I want you to be able to go do the same. As a gift, I would love to be able to give you this podcast funnel. It's built on a software called Click Funnels. What ends up happening is I can give you one link and it will literally in a free trial account give you the exact podcast funnel. It will like spitting you, pixel for pixel, no joke. The whole thing, the exact thing that I built off, you go to SecretMLMHacksRadio.com, you actually literally can see all that stuff there, but then it can actually pull in the...   Now, I did clone that funnel and give you a version where it took my videos out and stuff like that. Obviously, if it's my content, i didn't give that part to you. If you ... Guys, regular publishing has changed my life. I want you to be able to do the same thing in your own MLM. Whatever it is, if it's podcasting, if it's videos, if it's ... I know a lot of people what they'll do is they'll Facebook live every single day. Whatever it is, choose it and just get regular about it. You know, there's a group that I coach how to become millionaires. It's really cool. It's an awesome group. We got a ton of people in it, a couple hundred people and it's awesome. I know I'm being really vague, it's 'cause I'm trying to not like cross promote and stuff like that. I'm being a little bit vague on purpose, okay I get it.   There was somebody in there who's asking, "Hey, what platform should I go and begin to regularly publish on?" I was telling them all on there like, "Guys, look it has completely changed my life to just regularly publish. We got all these cool tools. We live in the 21st century for crying out loud. All these awesome things out there that will help you get your message out there and get noticed."   Anyways, in your MLM, just choose the platform that you want to publish on. Whatever platform you spend the most time on. I listen to a ton of podcasts and I am on YouTube like crazy. I am a YouTube junkie. Facebook and I, we've become better friends, but I am a huge into YouTube and podcasts, so that's where I do it because I like it. There's some nuances with creating content. That's why I say go do it to a platform that you like because there's some nuances you gotta actually love it. You gotta actually, discipline behind it. Anyway, that's all I'm saying. That's really the main message of this actual podcast episode is that you guys regular publishing, I beg you to publish regularly. I beg you to get out there and be constantly communicating.   A lot of you guys know that I'm in the Army right, or I was. Very first thing, is this is super cliché but it's super true. The very first thing you do when you're attacking and enemy is you take out their communication. If you want your down line to die, stop talking to them. If you want your down line to totally fail quit communicating your vision. Quit communicating your goals quit communicating all the promos that your up line's doing. Quit communicating ... I think you get it.     Even if that's the only group that you're constantly publishing to ... I'm not saying, I publish this out to the world because I've been doing it for a little while. I'm really excited for a lot of people to hear this. If all you do is simply communicate on a daily, regular basis through a cool, Facebook lives, YouTube, whatever it is, regularly publishing will do things for you that you cannot even imagine. It will open doors that you didn't were yours to open.   I think I just landed another speaking gig. They're still setting it up, but they just approached me about it and I'm super stoked about it. Those would not have happened if I had not already been publishing like crazy. Every time I click publish on this podcast, it gets syndicated, it goes and it gets published out to YouTube and it goes to Twitter, and it goes to Google Play and iHeart Radio. It goes all over the place.   My other podcast show, it goes all over. It goes to my blog, it goes to ... It goes all over. What's so crazy is I hate Twitter but it gets pushed there automatically. I hate ... I don't really like Instagram. I don't really like ... I don't understand Tumblr, I don't understand ... Those aren't platforms that I like to be on and that's fine. I know that I have audiences there. If you really, actually want to get your message out there, you've got to be publishing regularly. You'll start to get a following. Just like you're following me right now. You'll get a following. You'll start to create your own culture. You'll create your own voice. You will find your voice. You'll find the message, you'll get more clear on what you're actually offering and how to sell your product. Your MLM as an opportunity or as the product or service.   Anyway, that's all I've got for you guys. That's all ... All I'm telling you is as far as where I am in the launch period right now is I had already previously launched my podcast funnel but I just hadn't actually told you guys about it 'cause I just forgot about it. It's doing insanely well. We got a ton of people in the free course right taking it, and they're loving it, which is great. The people are [inaudible 00:12:55] their down lines.   Anyways, I guess this is a shameless plug. That wasn't planning, this is what ... Go get the free Masters ... It's called the MLM Masters Pack. It's five videos that I shot. I went and I looked at what the top MLM'ers were actually doing in MLM as a whole. I went and I saw the courses they were doing. I saw these videos on all these things that they were doing, all the free training. I went and I transcribed them by hand. Then I went and I changed them just enough. I wasn't copying, I wasn't plagiarizing but I added in a ton of stuff about sales funnels and how to use that. Anyway, I packaged it up in these cool videos and it's totally yours for free, which is awesome if you go there.   Anyways guys, hopefully that helps. Hopefully I changed some of the paradigm for you on why you should publish regularly and what it'll actually do for your MLM team, your down line and growing your team and the longevity it will bring to you. It's insane, super cool. All right guys, I will talk to you later. See you on the next episode, bye.   Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go to download your free MLM Masters Pack by subscribing to this podcast at SecretMLMHacksRadio.com.

Alright, alright, alright. How are you guys doing? This is Steve Larson and you're listening to Secret MLM Hacks Radio. Here's the real mystery. How do real MLMers, like us, who didn't cheat and only bug family members and friends want to grow a profitable home business, how do we recruit A-players into our down lines and create extra incomes, yet still have time for the rest of our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larson and welcome to Secret MLM Hacks Radio.   I love that intro. I put that together. I did a lot of music related things growing up. I always loved mixing music and putting it all together. When I was about eight years old, my mom, she was teaching piano lessons like crazy out of our house. It was really cool, I loved it because all these kids would come over, and they'd be learning. While my mom would be teaching these piano lessons, I'd get to go play with all these other kids. It was awesome. I remember that very vividly. It was just a lot of fun and really enjoyed that a lot.   What shocked me though, when I turned about eight years old, suddenly the tide shifted, and she wanted to teach me piano. I was like, "Okay, cool. Awesome." All these other kids are doing it. I'm excited about it. This will be great. I'll really, really enjoy that. This will be a lot of fun. I started practicing. You start out at a really small level. Just like with anything, you suck at the beginning. It's the same with anything in life. Soon as you start, you're going to suck at it. Why? Because you've never done it before, and as you keep moving forward and doing it, you start to suck less. "Eventually, you suck less so little that you actually become good." That's a quote from Garrett White. That's exactly what happened.   I was practicing, and I was really enjoying it and I was feeling the progress. I was feeling progression. I was feeling ... Which is, in my mind, one of the keys to happiness, is feeling progression in whatever you're doing. I was excited about it. I was learning different songs. I was learning that, oh my gosh, especially as the years went by, about four years went by. I was learning, I could woo some of the young girls around me also and get some attraction that way. Do you know what I mean? I was enjoying it.   But, when I turned about late 12, 13, I started hating it. I think a lot of it was because it wasn't cool to have my mom teaching me piano. I just so regret the fact that I did not continue doing that. For several years there, I was like, "Ah, piano. I'm not going to do that. I'm too cool for that." I was going through that teenage phase. Regrettably, I walked away from it, much to the dismay of my mom, of my mother. She kept teaching piano. I kept saying, "No, I don't want to do it. I don't want to do it."   What was funny is, about four years went by, I played for four years. Then, about four years went by, and I realized how cool it really is to stick with something and get really, really fantastic at it. My younger brother has stuck with it for a long time, and he's just insanely awesome at the piano. I have total jealous rage over it. He's awesome at it. I mean, extremely, extremely good. He's going to get recognized by states and stuff like that. He's quite good, for his age and stuff like that.   Anyway, what happened was I realized it was awesome. What I did was I picked it back up. I was 16, and I started self-teaching. I started getting interested into it for the sake of the thing, rather than anybody else really caring that much. I had just loved the actual act of playing the piano. I started learning it and I started working on it and started getting good again. What was funny is, I remember, I always loved it when I'd go to other people's houses, or I'd go ... There were churches, or I'd go in different classrooms, in high school, the music area. I would go there, and I would start playing the piano. What was so funny, to me, is that sometimes the pianos were just amazing. They were incredibly expensive instruments. Massive grand pianos and I could play on them. It was gorgeous music. You could definitely heard the difference in the keys. It was amazing. It was so cool. I promise the story is going somewhere very key, just bare with me for a second.   I was like, "This is fantastic. This is so cool, holy cow." Then I'd go on someone else's piano, and it would be slightly out of tune, but what was funny is, that sometimes being slightly out of tune, would be its own artistic flair. It actually would make it sound cool, in its own way, also. I'd be like, "Interesting. This is like a really, really cheap piano and it's out of tune a little bit, but this song actually sounds cool." This is slightly out of tune, or whatever it is. I realized something, that there were these people, these other kids that would walk up, and they'd play the piano, and they were crappy, really bad. But, they'd boast really good skill like, "I'm so good. I'm super good at it." But, they'd sit down and they weren't very good.   I was like, "That's interesting. You have this really expensive piano, but you don't actually play it very well, at all." Whereas, the piano we were playing on, it's not that it was bad, it's just that it wasn't really that nice either. It started getting out of tune, but this is something that really stuck with me. I realized that it didn't matter that the piano I was playing on was a little bit old, or out of tune just a little bit. That didn't affect my ability to play. That didn't affect my ability to go run out there and be self-driven and solve problems on my own. That didn't affect my ... Meaning, I didn't have to blame other people. I didn't have to blame external factors for my success. Whether or not I was actually going to be successful with it.   My skill level had nothing to do with the quality or brand of the piano. That had everything to do with my devotion to the instrument. What does that have to do with MLM? Everything. That has everything to do with MLM. I remember, I realized when I was first, remember I told you in the very first episode of this podcast that I joined and I got 13 people on my down line. It was a really cool experience. It was awesome and I really enjoyed it. Then they did nothing. I was like, "Ah, man," and I started getting discouraged. About three, four, five months in, six months in, seven months in, that I started getting even more discouraged and more time passed. Within the year afterwards, I had just flat out quit. I remember, distinctly thinking, it was the MLM's fault. I was like, "Oh, my gosh. This MLM sucks. It's nuts. This is terrible. Look at those other guys over there in that other one. Grass is always greener on the other side of the hill." Remember that?   I'm going, "Man, those guys over there, they totally got it made. Look at their comp plan. Look at the commissions that they get. Look at X, Y, and Z." Now, in all reality, did the brand of the piano matter? Yeah, like 10%, like not much at all. There was this extra 10% beautiful layer that got added on top of it, but the music still sounded good if it was on a cheap piano. It didn't matter what brand it was. That's the exact same thing with whatever MLM you're in. It's the same reason you'll never hear me say the name of the MLM that I'm in right now. I'm just not going to tell you on this podcast what I'm in. That's the exact reason why. Because if you love the MLM that you're in, good for you, that's your instrument, you're getting good at that one. That's awesome.   You're skill level has nothing to do with the MLM that you're in, like 10%. It has everything to do with your skill level. What is the skill level that you're working on? Marketing, marketing. It's this very, very big hole. There's one other aspect that I realized it's not just marketing for me. What I realized is that ... I'm back tracking a little bit. I realized that there are ways to auto-recruit people using sales funnels and that I needed to market to people rather than prospect to people. That's a recap of the last three episodes, thus far. What I realize is that I need to have ... What was the system in place? What was the system?   I realized all these other MLMers, these type guys, they weren't doing home meetings. They weren't doing hotel meetings. What do I actually need to go build? What I did is I sat down and I started using a software called, ClickFunnels. I'm not going to promote tons of stuff to you guys, just so you know. But, ClickFunnels is the freaking bees knees. It is so awesome. It used to take me weeks to build out what it takes me a day to do in ClickFunnels. It's amazing and it's so awesome. If you want a free trial to that, just let me know and I'll drop it over to you.   But, what I realize is, so I went and I created this system. I put the system together based off of what I saw the top people in MLM doing. I had a cool quiz. That was the first page somebody landed on. I had a cool quiz on the internet, on a little page there because they did. I went through and I made this cool quiz. All it was meant to do was get people into the state to go to the next page. I didn't even collect the data. Then on the next page I said, "Hey, if you want here's this cool little CD. It will teach you how to create a funnel. It will teach you how to create a funnel that you can use to help recruit people into your MLM. It's just seven bucks."   A lot of people are buying. They're still buying that. More people buy it today, which is awesome. It's just constantly working for me in the background. It's awesome. Then the next page of the funnel is, "Hey, you know what? Here's a complete funnel that's already done for you." Then on the next one, "Hey, you know what? Here's if you want to learn how to get some more traffic, here's that part there too." What's funny is I built this whole system out. It took me about eight months to do it. I put it all together. I went and I saw the other training materials other MLMers were doing. I saw the videos that they were doing. I transcribed them and I made them my own. I changed them and I tweaked them and I made it my own. I put my different spins on them. I recreated the videos. Those videos are what's at the Secrets, I'm sorry, SecretMLMHacksRadio.com. That's what's there. It's free videos, you can just have them.   There's nothing afterwards. I'm not trying to upsell you anything. I'm not trying to ... It's literally just for your education. I've never done that before. Anyway, I think you'll really enjoy it. But, there's a point to it. I'm not pitching you. There's a point to it. I started going ... Remember last episode I said, "Guys, there's a huge difference between sales and marketing. There's another huge difference between a product and an offer." This is marketing 101. This is stuff I didn't even learn in marketing degree, yet it's made all the difference and it's made the money for me that it has, which is awesome.   The difference between those four things is huge. What's the difference between sales and marketing? Well, I was doing door-to-door sales. Sales, according to Joe Polish, and marketing are very different like this. What he said was, "Sales is what happens in front of your face. When somebody walks up to you, what do you say face-to-face? It's what happens face-to-face." What do I say there? That's what sales is. It's closing the sale, right there, in face-to-face. Marketing is any action you take to get them to your face. It's whatever gets them to walk up to you. Marketing pulls, it's all the actions you take to pull there ... Posting crap on Facebook about what you drank and what you're doing at the gym is not marketing. That's not marketing. That's prospecting. That pushes people away. I swear, if my wife sees one more person invite her to a home party where they're going to get to try someone else's product for free. She's going to just start shooting. I'm so tired of those tactics, it's ridiculous.   It's one of the reasons why I'm making this podcast and why I'm putting out this content. Because I found a different way to do it and it works way more effective and you don't ruin relationships as you do it. Number one, we market, we don't prospect. The marketing pulls people and helps pull people to us. Sales is what happens face-to-face and that's the part I'd really like to automate. I can automate both those parts sales and the marketing, but especially the sales. I don't really like to talk face-to-face. I don't really like doing sales. I love stage presenting, but I hate, I hate doing face-to-face, one-on-one sales. It drives me nuts.   When I realized, like I said, the difference between sales and marketing, huge. Alright. I'm trying not to go into too much techno-babble. Stay with me real quick. Here's the other aspect. When I launched my automated system, it failed. You're like, "What? Stephan what qualifies you to be doing this? What qualifies you to be teaching these people and teaching us? What is it you're doing?" Well, the reason why is because it failed and I walked away from it. I was like, "Dang it. I went an I recreated this whole system from all of these top MLMers and it did nothing."   Why did that do nothing? That is the weirdest thing. That's what all the other top guys are doing, how come I'm failing at it? What I ended up doing was walking away out of pure frustration. It took me eight months to build this thing and I walked away, completely defeated, thinking that I had failed. I walked away and I completely forgot about it. Well, literally, months and months and months later, probably a solid six months later, it was a while. I can't remember, it might have been six months. Regardless, it was a long time.   This guys comes out to me and he's like, "Dude, I stumbled across your thing." I don't know really how he found it. "I stumbled across it. Holy crap, dude. Why aren't more people using this and seeing this?" I was taken back. I was like, "How did you find this? Are you kidding me? It's in this dark corner of the internet. It's on these webpages. I put it up. I know it's not a normal thing to do in the MLM world. I just forgot about it to be honest." He goes, "No, are you kidding? This is the coolest thing ever. This has changed my life. This is amazing stuff. This kind of stuff is not out there, but the kind of stuff that's needed." I was like, "Yeah, I know. That's why I did it." He goes, "Dude, I bought your thing. I'm using it. It's awesome."   I won't say his numbers on here because I don't want any kind of income claims, but he was spending $5 a day on Facebook ads and he'd pull out a couple hundred dollars a week in paid prospecting. Regardless if someone joined his own MLM down line. I was like, "That's super cool." He had the marketing piece. He had the sales piece. Those parts were all automated. But, for me personally, why did that fail at the beginning? It actually, really didn't do that well for a little while. The reason why is ... Maybe I should have done a separate podcast about this because I don't want this to go too long, just bare with me for a second. Stick with me. This one concept changed everything for me.   The difference between a product and an offer. What I was doing was I was selling a product. I was selling the one thing. I was selling the MLM recruiting system. There was just that one thing. I was like, "Cool. That's interesting. I thought it was good enough." You have your MLM product and it didn't sell very well. It didn't, for some reason, it just didn't sell well. Not many people bought it. I was like, "This is amazing how come nobody's actually getting it?" The one guy bought it and was like, "This is awesome. You know what? I wish you included X, Y, and Z with it." I was like, "Huh, that's really good feedback."   I went and I created it and I added it to the other product, so when they bought the product they got this other thing with it too. Guess what? My sales went up. The craziest thing. Other people started hearing about it and started buying it. I started getting more and more feedback from people. They're like, "You know, this is really cool and so is that other thing, but I wish I had this third thing." I was like, "Huh, that's a really good idea. I should go make that." I went and I put that aspect together and I put those pieces together and I included it. So, when you got the main product, you got two other things with it now." Crazy again, my sales went up. Then again, again, again, and again, over and over and over. You can see where this is going.   Pretty soon it was like this waterfall of paid prospecting cash that started coming in. We went on a cruise. We went ... It was nuts. We're pulling two grand a day sometimes, or in a week. It would be $2,000 in a day, $1,000 a day, $1,000 a day. It was like, "Holy crap, these people don't even join my MLM yet." What was crazy is I wasn't pitching the MLM. I wasn't going around and trying to beg people to get in. I wasn't walking around malls. It was totally automated. These people were giving cash. They were paid prospects, but, at the same time, man, I got, right now, I still have 15 people begging to join my down line. I just haven't pulled them in yet. I haven't gone in and finished the sign up process with them, currently as I'm making this episode. It's hilarious.   I was like, "Whoa, that totally happened. That worked." I was like, "Why did that work? Why did that work?" I'm very introspective as an individual. I was like, "Why did that work? How come that worked?" I understand the difference between sales and marketing. That's the part I automated. That's the system I created, but why is it that I went and how come it's working now? What I realized is that people want to buy offers. They don't want to buy products. They don't want to buy just a product or just a service. Have you ever gone to ...   This is a goofy example, but have you ever gone to Sports Clips? Sports Clips is a haircutting place. You go in there and it's not just a haircut. You go in there, it's a haircut for dudes, but you go in, mostly for guys. You go in and you sit down. They give you a haircut, but after that they wash your hair, but then they put hot steam towels on your face and they massage your scalp and your face. They put you in this vibrating massage chair. They put you ... They'll do ... It's really interesting. It's a manly spa. Do you know what I mean? I love it. It is the coolest part.   What they did is they took a boring product, haircuts, and they made an offer out of it. The problem with most people in MLM is they don't have an offer. You, out of the box, are exactly the same as thousands of other people. You have the same product. You have the same websites. You have the same marketing material. You are, literally, carbon copy as everybody else, out of the box with MLM products. Why would somebody join you? Do you know what I mean? That's the whole ... That's what I realized. Oh, my gosh, the reason people are buying it is because I made my MLM, I made my recruiting system into an offer. I made myself different. I carved out my own niche. Nobody else is doing it. I was like, "Whoa, that's nuts."   It started blowing up and started going nuts. That's why it's been successful and why I've had so many people join. Again, I don't want to dive into numbers. It's not the purpose of this. I'm not trying to make myself look awesome. I'm just trying to help you see where the holes in MLM are. That they do exist. That MLM out of the box is already broken. If you want to be successful, that you have to set yourself apart. You can't sell just a product or service. You need to turn it into an offer, add stuff in of your own. Say, "Hey, when you join the MLM, I'm going to give you X, Y, and Z."   I'll dive into that a little bit later of how I do that and why I do that. How I found it to be successful in places where I know it's not successful. But, you need to be different than everybody else. How are you going to do that? Why would I join you versus all the other people out there? That's what I realized. It's not the piano. It's the operator. It's the artist. It's the pianist. What's your skill level inside of MLM? What's your skill inside of business? Most people, when they first join in, especially MLMs, a lot of people in MLMs, again, stereotypically, typically have not done that much in business. The problem is that they go ... A lot of people will go out and they're thinking they got visions of piles of cash, which is great, but most of the time when a person is focused on cash, they don't make any.   But, when a person is focused on marketing, they make money. If you want significance you can't seek it. If you want cash you can't seek it. You have got to seek how to market. Every time I do that with a $1 million company, we just launched something a little bit ago, that's unrelated to MLM. Within two months it made $1 million. It's awesome, but you want to know why? It's because we marketed the crap out of it. It took us four or five times to relaunch and relaunch and relaunch, to actually be successful with it. We've done that many times and most of the time when we launch something it's not successful. When you first get MLM out of the box, it's not successful. You're not set up already for success. You are the exact same as everybody else.   The way you get around that is by creating an offer and getting obsessed with how to market it. How you get people in front of your face and I want to automate systems to do that and that's exactly what I have done. If this is interesting to you at all, I'm sorry this has gone 20 minutes, but if this is interesting to you at all. I am so passionate about this because most of the industry, in my opinion, right out of the box, is broken. It doesn't work and people are not set up for success. It's not their own fault. It's not even the up line's fault. It's that most of them don't know.   They all got big, where they are, a lot of them, by building automated funnels, automated recruiting. They do things that shift from focusing on converting one person at a time to lots of people at once. That's how you go from six to seven figures. That's how you built it. Anyway, you guys can tell I'm really passionate about this topic and I totally am and it's the reason why I decided to podcast about it. Because after about the 12,000th question about it, I was like, "Okay, I got to make a place where everybody can see why I'm doing what I'm doing and how it's working and why it's been such a success." Such a starving need for the industry and how it works.   If not approaching family members and friends and still being successful is interesting to you, then go to SecretMLMHacksRadio.com and go get the five videos that teach you more about what I'm talking about right now. A lot of the content that I'm talking about right now is way more in-depth on those videos. They're for free. You don't even hear the podcast, I'm sorry, you don't even hear the MLM that I'm in. I will never tell you on this podcast what MLM I'm in. It's so that it's purely educational to help people get back on their feet with their MLMs.   MLM is a great thing. I really enjoy it. It has a lot of personal development that comes from it, but there's still this massive business side of needing to turn a dollar. If you're the kind of person thinking that it's the instrument and you've been gone opportunity, to opportunity, to opportunity. No, it's got to be that one, it must be that one, it must be that one. That's not true. It's the skill level. It's the operator. It's operator, it's user error. The way to get around it, like I was saying, you've got to learn to obsess over the marketing. You've got to learn how to create offers. You will set yourself apart from everybody else in the industry.   Anyways, guys you can tell I get passionate about this one, but it's a big, big deal. This is worth figuring out. It's worth you having the life that you should have to go figure this out. You owe it to you. You owe it to your message. Now, anyways, go get those videos at SecretMLMHacksRadio.com and guys please check out the next episode and I will see you there.   Hey, thanks for listening. Please remember to subscribe and leave feedback for me. If you have a question you want answered live on the show, go to SecretMLMHacksRadio.com to submit your question and download your free MLM Masters Pack.