Podcasts about okay you

Reddit rSlash Storytime maliciouscompliance where How One Manager's Layoff Decision Led to a $200K Mistake and an Unintended Comeback You want the manual physically, Okay You don't wanna pay the estimate, that's fine ma'am enjoy your day If you insist, sir, I hope you like pink. We MUST get our pictures taken? Ok. Things we obeyed as children we can laugh at now Hosted on Acast. See acast.com/privacy for more information.

Have you felt overwhelmed by grief or been pressured to get over it quickly? In this episode, I talk with Dr. Elizabeth Butler about finding your way through grief as a sensitive person and: • The unexpected ways grief can show up such as irritability, anxiety, and anger • How community support and rituals can support you in your processing of grief • Grief shows up when you lose someone, but also when you go through other types of loss or life changes • Remembering to come back to yourself as you take care of others in shared grief experiences  • Listening to your emotions and carving out time to be with your sadness via nature, movement, crying, or other practices  Dr. Butler (they/them) is a psychologist and therapist who loves deep conversation, hiking, and crocheting tiny animals. They hold intense professional interests in breaking generational trauma, healing from eating disorders while learning to nourish oneself along the way, and fighting the stigma so many of us face in a society that often doesn't understand anyone who diverges from "the norm." After experiencing many sudden losses beginning at a young age, Dr. Butler is passionate about meeting the need for holding space for and validating grief - at work and far beyond. They are currently enrolled in IPI's intensive psychedelic-assisted therapy certification program, which fits perfectly with their practical yet spiritual approach to recovery.   Keep in touch with Elizabeth: • Website: https://prismapsychology.com/  • Facebook: https://www.facebook.com/prismapsychology   Resources Mentioned: • Elizabeth offers psychedelic integration services virtually for California residents.  Find more details at: https://prismapsychology.com • Beth Buelow's Podcast: https://bethbuelow.com/how-can-i-say-this-podcast/ • Dear Grief Guide Podcast by Shelby Forsythia: https://www.shelbyforsythia.com/dear-grief-guide-podcast  • The Mindfulness & Grief Podcast by Heather Stang: https://heatherstang.com/grief-podcast/  • Terrible, Thanks for Asking Podcast: https://ttfa.org/  • It's Okay You're Not Okay by Megan Devine: https://bookshop.org/a/63892/9781622039074 • Bearing the Unbearable by Joanne Cacciatore PhD: Thanks for listening! You can read the full show notes and sign up for my email list to get new episode announcements and other resources at: https://www.sensitivestories.comYou can also follow "SensitiveStrengths" for behind-the-scenes content plus more educational and inspirational HSP resources: Instagram: https://www.instagram.com/sensitivestrengths TikTok: https://www.tiktok.com/@sensitivestrengths Youtube: https://www.youtube.com/@sensitivestrengths If you have a moment, please rate and review the podcast, it helps Sensitive Stories reach more HSPs! This episode is for educational purposes only and is not intended as a substitute for treatment with a mental health or medical professional. Some links are affiliate links. You are under no obligation to purchase any book, product or service. I am not responsible for the quality or satisfaction of any purchase.

You (our listeners) are in charge of the music, and we play your picks commercial break free. ------- TRACK LIST FOR EP.75 ------- * Oh Sweetest Name - John Van Deusen * Into the Harbor - Sandra McCracken * Love Light A Way - Mutemath * Everything and More - Citizens * Survive These Seas - Lovkn * The Gospel is Rest - Elias Dummer (ft. Land of Color) * It's Okay You're Not Okay - Copperlily * Spring: Wake - The Arcadian Wild * Brave - Eden Wilhelm * Broken Places - Jars of Clay * Mount Up - Mitch McVicker * Lighter from Here - Christa Wells -------- CREDITS --------- * Host/Producer - Dave Trout * Big thank you to all those who requested songs! * UTR's Summer of Vinyl contest - https://utrmedia.org/winvinyl2022 * Email: gourmetmusicpodcast@gmail.com (c) 2022 UTR Media. All Rights Reserved. A 501(c)(3) non-profit org - info at https://utrmedia.org

Reddit rSlash Storytime maliciouscompliance where "You Can't talk to a paying customer like that!" Fine, consider yourself comped and get the f*ck out of here.You want me to make some cold calls? Sure I'll call some people. Roman Numerals? Okay “You're not medically qualified. Retroactive budget cutting leads to higher costs See acast.com/privacy for privacy and opt-out information.

In 2011, the attention of our nation was consumed by the economic problems caused by the sub-prime mortgage debacle of 2008. That's why everyone thought I was crazy when I wrote these words…“Western Society is in danger of becoming self-righteous, sanctimonious and insufferably judgmental. If history is to be our guide, the next 20 years will be when we move from our agreement of mutual brokenness, ‘I'm Not Okay – You're Not Okay,' to embrace a self-righteous indignation, ‘I'm Okay – You're Not Okay.' Sanctimonious vigilante-ism will become popular as indignant leaders demonize their enemies and rally their followers by appealing to their inborn sense of rightness and social obligation, ‘Let's clean this place up and to hell with compromise. They are entirely wrong and we are entirely right. They are stupid. We are wise. They are evil. We are good.'” “The last time we went through this, America formed a committee in Congress called the House Un-American Activities Committee (1938) and later watched with glee while Senator Joseph McCarthy destroyed countless lives by recklessly branding his enemies as ‘Communists,' and creating the infamous blacklists.” “This sounds a bit far-fetched, doesn't it? I know it does. I'm writing because I want you to be able to look back and recall how absurd this all sounded when I first told you what was on the horizon.” I brought https://www.mondaymorningmemo.com/newsletters/on-the-horizon/ (that 11-year-old prediction) to your attention because I'm going to share something else that I see poking it's head up over the horizon. Are you familiar with the argument that roared among the founding fathers during the 1790's? Thomas Jefferson feared tyranny and was worried that a strong Federal government would stifle individual freedoms. He envisioned a decentralized republic built of small, agricultural towns. Alexander Hamilton feared anarchy and desired the structure and order that a strong Federal government would provide. He envisioned centralized, efficient power at the top of the pyramid. When the Federalists passed the Alien and Sedition Acts in 1798 that restricted the activities of foreign residents and limited freedom of speech and of the press, Thomas Jefferson and James Madison wrote the Kentucky and Virginia Resolutions, which called on state legislatures to nullify federal laws. I believe we are seeing the acceleration of that argument between “Federal Power” Hamilton and “States Power” Jefferson, but I believe this time Jefferson will win. I know you would like me to speak plainly, so I will. But first I want to make it clear that I am not advocating the thing I am about to describe. In 2011 I didn't want to see our nation degenerate into two polarized groups that were equally self-righteous, sanctimonious and insufferably judgmental, but it happened anyway. Likewise, I don't want to see a surging escalation of state's rights that ultimately cause our nation to become an expanded and updated version of the European Union, but I believe that is where we are headed. By 2033 you will hear this idea of “each state doing their own thing” being proposed by Alpha Voices that will arise and popularize it. Ten years later, the “ME” cycle of 2043 will be launched in the heady delusion that all of America's problems can be solved by letting each state become, in essence, its own little country. America will maintain a common currency and a standing army to defend the member states, but the real power of the nation will have shifted to the governors and state legislatures. When you cross a state line the laws will change in profound and meaningful ways. By 2063 we will have begun to realize that if you sow to the wind, you reap a whirlwind, and we will begin to mourn what we left behind. I will be 105 years old in 2063 so it is unlikely that I will be paying much attention. But that's okay. I've already seen this...

Reddit rSlash Storytime maliciouscompliance where Don't want to sit inside even though a storm is coming? Okay You want to discuss my hair in a performance meeting? By all means Don't be late.Sanding the tables The lady that argued her way out of 12 ounces of free soda (or more aptly named: Malicious Compliance with a side of The most Dire of Consequences) Skeleton Staff not Skeleton Enough? You Got it. See acast.com/privacy for privacy and opt-out information.

Reddit rSlash Storytime r maliciouscompliance where Not Allowed To Leave the Table til Plate is Empty? Okay You said not to throw clothes Don't bother you with quality-control emails anymore? Have fun refunding a 10k order! The Time Study Man Account for my time at work? No problem! My parents forced my siblings and I to talk in our native language… and we did. See acast.com/privacy for privacy and opt-out information.

Not Everyone Will Like You & That's Okay“You can be the ripest, juiciest peach in the world, and there's still going to be somebody who hates peaches.”Dita Von TeeseYou may be the kindest, smartest, funniest person with many admirable qualities, which are lost on some people, so that no matter what you do, they're not a fan. Do you like everyone you meet? No? See it's normal! Once you make peace with the fact that not everyone is going to like you, you'll be surprised at how liberating it feels—it's as if a weight has been lifted! You no longer have to hide your real personality or try to conform to a more acceptable version of yourself to appease them. Focus on liking yourself and give those that do embrace you fully all your energy - life is more joyful.Follow us on: InstagramOn TwitterPlease do leave a rating and review on Apple it really helps! 

On the thirtieth installment of The Link Up with Latesha, our incredible host Latesha Byrd, founder and CEO of Byrd Career Consulting, touches on a very important subject, particularly ahead of Black Women's Equal Pay Day (Aug 13) - salary negotiation. In this first installment of a two-part series, she focuses on why you should never accept the first offer you get, how to come prepared to the discussion and more. Check back in about two weeks to hear the second part of the show!You can find out more about Black Women's Equal Pay Day by clicking here.Stop by LateshaByrd.com! Click here to check out Latesha's shop, and don't forget the 60% discount code GETTHECOINS.Find out more about Latesha on the BCC website or connect with her through LinkedIn, IG, Twitter, and FB.Check out Latesha's YouTube channel.Connect with Byrd Career Consulting via LinkedIn, IG, Twitter, and FB.Find out how the CDC suggests you wash your hands by clicking here.Help food banks respond to COVID-19. Learn more at FeedingAmerica.org.Visit our website.TRANSCRIPTLatesha: Hey, y'all. Welcome to another episode of The Link Up with Latesha. I am so excited for today's episode, and you are in for a treat. Yes. So we are at almost August. We have one more week of July, and then August brings my favorite holiday, Black Women's Equal Pay Day. Heeeeey. [laughs] Black Women's Equal Pay Day is August 13, 2020, and before I tell you what today's episode is going to be about, I just want to lay out some context here. Now, why is August 13th Black Women's Equal Pay Day? Well, let me break this down real quick. So what we as black women earn comapared to a white man is a little over 60 cents to a dollar. That is insane, y'all, and it's literally so mind-boggling. I'm just like, "Am I the Twilight Zone?" The studies are out here, you know? There's a lot of focus and hyper-awareness on the inequities that we face in the workplace, but if you study the statistics and the data, it's upsetting me and my homegirls. Literally. And all I've been talking about lately, it seems that the topic of focus has been salary negotiation. And I'm all about helping women get to the bag and get to the coin and knowing your value and knowing your worth and never settling, because we have goals, and we have--and I don't even want to say we have bills to pay, but we have goals. I don't want to make 60 something cents to a dollar, okay? I want the full dollar. So today's episode, you're in for a treat. I am going to be sharing some salary negotiation mistakes that literally hold you back from getting the bag, but other times where I've been talking about salary negotiation, if you follow me on social media or if you've been listening to this podcast, you know that I have a wonderful community called Career Chasers Member's Club, and it's an online community for black and brown women that are seeking the support, the guidance, encouragement, accountability, all the things that they need to really level up in their career and chase their career greatness--haha, y'all see that? Career chasers. [laughs] No, but this group is simply amazing. I love all of our members. We are almost 500 strong in so many countries. I was looking at the metrics just the other day, and we have members all over the States, so all over the U.S., Canada, UK, [?], Lagos, Sweden, South Africa. Like, yes, we are outchere. Outchere outchere. And so each month we have a theme, and the month for July was salary negotiation, and I think that we just can't get enough of this information and this content because we don't learn these things in school, right? We're taught almost to get a job and be grateful, right? Who has taken a negotiation class in college? I never took a negotiation class, so when I tell you I personally have made all the mistakes, my clients have made all the mistakes, and this is why we're talking about today's episode. It is all about the mistakes that I want you to be aware of right now so that this does not hold you back any further in your career. Again, Black Women's Equal Pay Day is August 13, 2020, so we are actually doing a two-part series. This is part one about salary negotiation mistakes, and part two is the same thing, but let me break this down as to why this holiday is set here. So check this out, y'all, and then you will be in for a treat to learn those common mistakes. So equal pay-day, August 13th 2020. What this represents is that, you know, we as black women would have to work from January 1st of 2019 to August 13th of 2020 to earn on average the same amount that a white man would earn from working--check this out--January 1st 2019 to December 31st of 2019. Yep. So you're telling me we would have to work a year plus over eight months to get what a white man earns in just one year? Like, these are the things that upset me and my homegirls. I'm sorry, y'all. I'm gonna get off my soapbox so we can get into these mistakes. But that is what Black Women's Equal Pay Day represents, and that's why I am always going to just make sure we're talking about the things that we have not been educated on. All right, so I would love, love love if you get a pen out and a notebook out and you get ready, 'cause you are in for some gems. All right, let's go. So when it comes to salary negotiation, I have been doing a lot of research and reading on the different bias that shows up in the workplace. That's a whole different topic, but for right now let's talk about salary negotiation. #1 mistake is that we don't look at the full compensation package, okay? So one question I wanted to bring up is "If you agreed on a salary number, is it still okay to have a conversation about benefits, work from home, flex time, vacation time, or is it off-putting?" First of all, let me tell y'all about some of these questions that y'all are asking me. Don't ask me "Is it okay?" Okay? You don't need permission to ask for more money. You don't need permission to negotiate. It's never gonna be a good time to negotiate, but you know what? It's not about them, but it's really about you. It's about you. Negotiation is just a conversation, and we really forget that. It's not a confrontation. You're not hopping on the phone with the recruiter saying, "Look, you're gonna have to give me this money or, like, you're just gonna have to come meet me outside." Like, that's not how [laughs] a negotiation conversation goes, so we really have to reframe our thought process on, first of all, why are you asking for this amount of money, what do you actually need to be successful in this role, and why is it important for this company to meet your needs? Companies have no issue with asking us what they need from us, what time we need to log on, that we need to be on these Zoom meetings. We've got to turn our video on. Everybody wants to see our face. Like, they will ask you for every single thing, so why are we scared to ask back? We have to understand that it's a fair value exchange. I'm showing up. You know, I'm saying showing up meaning I'm logging onto the Zoom, I'm turning my chat on and saying I'm available so y'all don't come for me. That's what I mean when I say show up, since most of us are working remotely. You are still expected to perform, right? They're gonna tell you what they need from you, so you've got to tell them what you need from them. So with that being said, salary is just one part of this whole, like, thing when it comes to negotiation. I mean, my first job out of school I didn't negotiate. It was more money than I had ever seen before. The next offer that I got I did not negotiate, and I found out that the other person that actually referred me for the role that had the same amount of experience was getting paid more. Like, she slipped up and told me in conversation. I was like, "Oh, that's how y'all do? Bet." Ever since then I've learned to 1. not accept the first offer. Always ask for more. Let's say they give you more than what you even imagined. You cannot accept. Always ask for more. Because guess what? If that company really wants you, they're gonna find money. Y'all see all these companies donating towards Black Lives Matter and they just said a month or two ago that they ain't have nothing, "Everybody's job is on the line." They've got it. They've got it. All right, anyways, so let me go ahead and continue with what I was saying. When it comes to negotiating your salary, salary is just one very part too, and I know, like, salary negotiation, like, salary is an overused term that does not fully kind of lay out everything that you should be negotiating for. So one thing I want to make sure is clear is that there's a difference between the salary and then the compensation package, okay? Those are two very different things, okay? Salary, you want to have three numbers in mind. I can't give y'all all the gems, 'cause you gotta be in the group--the Career Chasers Member's Club. So there's three numbers that you want to have in mind. So I gotta break it down 'cause I get very excited talking about these things. Bottom number. So the first number is your bottom number. Like, "I cannot go any lower than this number." This is your settle number. Like, "I really want this job so I'll take this number, but I'm not going any lower than that." Okay? The mid number. That's the number that you, like, really want, like, you would be very satisfied with. You ain't gonna tell them that though. All right, then you got your top number. This is your dream number. Like, "Whoo." Now, you know what? "Y'all onto something. You really want me to be here if you're gonna offer me that." So those are the three numbers that you want to have in mind. You want to have very specific numbers in mind. I don't agree with salary ranges, and I'll talk about that in a sec. Those three numbers in mind, because that means when they throw out a number, you'll already know--like, you're already prepared as to what you're not willing to take and where you're willing to meet them. Does that make sense? And let me talk about why you want to have these numbers in mind and why I don't agree with salary ranges, because if you tell them, "I really want something paying 70 to 80," of course they're gonna offer you something at 70, 71. You know you want an 80! You know you want an 80, so why did you tell them you wanted 70 to 80 when you really wanted 80, okay? You have to ask for more. You have to ask for more than what you truly, truly want, and you cannot accept the first offer that they give you. I don't care if you love that offer. You can't accept it. I personally like if they can give you a number first, because I've had two clients--two clients that told me last week, "I was interviewing for a role, I told them the number that I wanted, and they said, "Oh, yeah, this job is actually, like, paying 10, 20K more than the number you just gave me."" So here's the thing. If you're not sure on what to ask for or what they will pay, I mean, you want to do your research first, but you can always ask them. So let's talk about what that ask would look like. Okay, you're in a conversation and they're like, "Hey, Keena. We really wanna give you this job, you know? Tell us a little about the salary. Like, what pay are you looking for?" You know how recruiters try to ease into it. Like, y'all know what y'all got. Y'all know what y'all about to pay me, so why you doing that? Okay. [laughs] So they're like, "Keena, what salary are you looking for?" Here's how you would ask the question back. "You know, thank you so much for this offer. I'm excited to consider--" Y'all, listen to this wording, "I'm excited to consider the total compensation package. However, what do you all typically offer for someone with my experience in this role?" Just try it! I know it feels very uncomfortable and very unnatural to ask them, but just try it out. My best friend did this years ago, and what she was going to ask for was about 30%, 40% less than the number that they gave her, okay? Here's the other reason why you want to ask them too, because you can do the research all day, and I definitely want you all to make sure you're researching. So I want to go back to comp package, but I also want to talk about what numbers to ask for. Okay, it doesn't matter what you were making at your old job, right? So let's say you worked at a non-profit. Non-profits typically pay lower than some corporate jobs. I mean, that's pretty well-known, right? So what you were making in your non-profit role really has no relevancy as to what you should be getting paid in this corporate role. You have to understand the industry that you're in, the location that you're in, right--New York, L.A.. You're gonna pay a lot more than little ol' me here in Charlotte, or maybe even in Dallas or, I don't know, y'all know the cities that have the highest costs of living, right? So industry, what else should be considered here? Graduate degrees, certifications, leadership experiences. Your skills. Like, just you. You bring you, and you should get paid for that. So think about fair market value, and this was a very--like, this is a great example I use in all of my salary negotiation presentations and workshops. So our experience--unless you're an athlete, right, unless you're a model--our skill set and the value that we offer to our workplace definitely appreciates in value over time, where as, you know, if you're an athlete [and] you're out here trying to play football--like, I was watching Cam Newton's stuff yesterday. Like, I don't know. As you kind of work more in the athletic field, like, your performance declines 'cause you're older, [?] health or you take more hits. Anyways, that's kind of the opposite for us working professionals. Our value, in terms of what we offer, definitely appreciates over time. So let's say you're buying a car, right, and you bring--I have a 2014 Altima, right? I really am ready for my luxury car. Like, I'm ready to go get my Benz, my Beamer, like, my Tesla. I don't even care what it is. I just want a luxury car, to be honest with y'all. Yeah, I do. I don't care. So [laughs] my little Altima ain't really gonna do much when I take it to the shop, but let's say I'm trading in my car. What do they ask you about? What is the fair market value of your car, right? They don't care what's your car, what you paid for when you pulled it off the lot. They're looking at "What is the value of it today?" So when it comes to you negotiating salary, like I said, our car values depreciate over time, but our skills, our experience, what we bring to the table and the workplace, it appreciates over time, all right? So the salary that you're making right now does not matter, and there are--I want you all to Google this to see what the law is for the state that you're in. In some laws, it is illegal for recruiters to even ask you what your current or previous salary is. Yes, it is illegal, and they should not be asking, and I can't wait for the day until it's illegal in every single freaking state, and that's going to help us get the pay that we're worth. And the other thing too is that we cannot internalize the salaries that our companies are paying us, especially when we know that we are being lowballed. I don't care if you are making $50,000 at your current job and this next job is for $70,000 when you know there are other people in your field with that same experience that are making 90K or above. You have to know what you're worth. You have to understand the current market value of what it is that you bring to the table, okay? Now, let's talk about compensation package. Once you talk about a salary number, you can't really--like, let's say you tell them you want 80, right, then you go and do some more research and you realize, like, "Dang, you know, I could've probably got 90, 95." You can't go back then and say, "You know what? I know what I said, but, like... you know, let's just forget that conversation happened. I really want, you know, 95. Like, what can y'all--" It's a little too late. You can try--you can try, okay, but just know that whatever salary you discuss, you might just have to take an L, right? Let that be a lesson learned. But before you talk salary, you need to be prepared for that conversation. You need to be prepared to talk about your salary needs and wants literally at the first conversation, the first conversation that you have with a recruiter. And let's talk about this too, because recruiters will call you at any time of the day. Y'all know that. They don't care about your schedule, and they will literally try to interview you on the spot. Don't let the recruiter do that. Don't let the recruiter play your [face?] like that, because you're not sitting there just waiting--you might just be sitting there waiting for them to call, but you don't want them to know that, right? It's kind of like dating. You can't always be available when he calls you, sis. Like, you gotta show that you got other stuff to do, you're not waiting on his call all day. So let's say a recruiter calls you for an interview or they're like, "Hey, I just want to have a quick conversation with you. Do you have a few minutes to chat?" "You know what, Karen? I'm in a very important work meeting. I'm under a strict deadline with my current employer. Let's chat tomorrow, hm? Can we talk on Wednesday?" Y'all, make these recruiters wait 24 to 48 hours, and then that way you can be prepared for that conversation, all right? So you need to be prepared to discuss salary when they bring it up, and I see that a lot of us are not prepared because we don't think that they're going to ask, and they will ask and they'll catch you off-guard. They will catch you off-guard, and then you fumble and try to look up salaries on Glassdoor real quick. No, schedule it in advance, and that also shows 1. that you are a loyal employee, you are committed to your current job--a recruiter is not gonna go back to the hiring manager and say, "You know what? I tried to talk to Bri, but she said she had deadlines at her current job. Like, what's that?" Right? No. If you're a high performer, like, you gotta get your work done regardless.All right. Well, I hope you enjoyed today's episode and got all the gems about common salary negotiation mistakes that you will commit to not doing. Tell your friends, okay? Tell your people. We are out here and we are getting this money. We're getting everything that we deserve in our careers. So this was just part one. Definitely just kind of wait up for part two. It's coming in about two weeks. And while you're here, go ahead and follow me on social media. Let me know if this was helpful. Send me a shout-out or something, you know? [laughs] You can find me on socials, Instagram and Twitter, @Latesha_Byrd. So I'm pretty easy to find, and I will check y'all next time. Bye.

Welcome! Good morning, everybody. I was on with Jim Polito. We discussed the scam epidemiologist, Neil Ferguson, and Science is driven by Politics. So, here we go with Steve Fornier For more tech tips, news, and updates visit - CraigPeterson.com ---  Automated Machine Generated Transcript: Craig Peterson: And the bottom line is this guy is anything but a scientist. And I don't know if you are not, Hey guys, everything has reset. Everything has changed. In fact, I've heard what we're in right now called the great reset. So there are some major advantages coming your way. And I talked about those with Jim Polito this morning on WTAG and WHYN. [00:00:27]Jim Polito: this is the guy everybody loves when they hear him coming on the show. Everybody loves now that they get to hear him throughout the day and during programs on the WTAG and WHYN with his tech tips. I'm talking about our good friend Craig Peterson, the tech talk guru. How are you, sir? [00:00:49]Good morning. I'm doing well this morning. [00:00:52] Looking forward to this nice weather coming up. This for a Canadian. This is like, well, what's Canada day? July 1st, right? This is like, this is like July 1st weather in Canada. [00:01:06] Craig Peterson: It's funny, Jim, you mentioned that last week in one of my podcasts that I did, I mentioned how, you know, we're moving into summer and you know, my, my family does not agree with me, but I really miss those mornings when you're outside, there's been nice snow and you get that crunch that you only get when it's really, really cold in your walk along. [00:01:28] It almost like the snow is squeaking and, and I'm just. [00:01:36] You're out of your mind. You're really, you know what, I really want you to get outside today. I mean, the year we're always offering great advice to me about things I don't understand and beginning to understand that there are things you don't know, you know, and it's got nothing to do with the tech. I'm worried about you, Craig, Peterson. [00:01:55] I'm very worried. What should I, what should I really be worried about today in the world of tech? Oh, as though there's anything to be worried about, you know, the sun's getting there. We've got a lot of stuff going on right now, and one of the things that really kind of stuck in my claw this week is the religion that seems to exist for some people on what they call science these days. [00:02:25] You know, we've seen the UK now have a hard lesson about blind trust in some of these scientific authorities that are out there. You've got this epidemiologist, Neil Ferguson. He's the guy that came out and, and was saying, you know, 2.2 million people. That didn't Britain was going to have 500,000 dead. [00:02:47] And apparently he's also been involved in some of the previous complete overestimates. But you know, we keep getting yelled at about science. We've got to listen to science. Science is what matters. And the bottom line is this guy is anything but a scientist. And I don't know if you knew it, but he resigned his position at the college Covid-19 response team because he broke quarantine and apparently met with, is his lover, a married woman. His research was completely broken, the whole thing. This code was written 13 years ago. It was not peer-reviewed. People who have seen it called it a tangled mess of undocumented steps. [00:03:35] No discernible structure overall. A Ph.D. committee that had a look at his code would just not pass it at all with just a cursory view, and yet they've shut the world down because of one guy who, who. Not a programmer who did a terrible job by all people that are have looked at the code and he won't release the code to anybody either. [00:04:03] See, no, you're right. You're on the right track because it's what I'm talking about, which is the media failure. Complete failure in properly reporting on this one because they don't have the smarts of a Craig Peterson. Okay? You need on your team when you're a major media organization, you need someone who's a tech editor. [00:04:27] Then you need someone who's a healthcare editor, you know, politics editor, all of those different areas of expertise, they don't do it. The second thing is they don't want to do it because they've got a narrative they want to present. And the narrative they want to present is shut down the economy. Let's destroy Trump. [00:04:47] And this guy isn't he married to, and he broke quarantine to go be with his lover, you know, as we say in Italian. to do that. And, and you could say, well, Jim, that doesn't make any difference. He still could be a brilliant scientist. Okay. That's what I want. I want to go to a doc. I want to go to an oncologist who smoked cigarettes. [00:05:10] You know what I mean? That's what I want to do. I want to go to an oncologist who's a cigarette smoker and say, I don't know if this is the guy he should be seeing right. And also your oncologist who doesn't have other oncologists to review any of their work, you know, go to them and say, Hey, I've got a real tough pace here. [00:05:31] I'm trying to figure out, am I crazy what's going on? No, no, no. Apparently none of that happened and it just blows my mind that, and that's why I referred to it as a religion now. It used to be 500 years ago. What science was dictated by the church? And today, science is dictated by politics. The scientist is dead, is right, and it's making me sick. [00:06:01] You know, don't tell me to pay attention to a scientist. A scientist. Okay, so here, here's the good one you'll love. You know, the Chinese are going to give $2 billion, are offering $2 billion to the world health organization. Am I going to pay attention to anything the world health organization says? [00:06:20] Seriously? Am I going to pay for it? Okay. Oh, right. Okay. Why, why, why am I going to do that? Absolutely not. Or how about this? How about this? an organization that's responsible for, research into the effects of alcohol, negative effects of alcohol sponsored by. Your friends at Seagram's, you know what I mean? [00:06:44] Like I'm going to listen, I'm going to listen to the world health organization, because they got $2 billion from, from, China and no, they're not going to cover up for China, are they? Oh, yeah, exactly. Well, and isn't Seagram's a Canadian company? You know fucking Canada's and I did. I did pick, Seagram's for a reason. [00:07:07] I could've said. I could have said some other company, but I chose Seagrams and you, you, you, you picked up on that, that subtlety there. Okay. Well, we got some tasks up this week too, that we could get into because really it's time to relaunch our remote teams. Okay. Why don't you know what? We've only got a few minutes left. [00:07:30] Why don't we get into that explaining those remote teams and relaunching. Yeah. This is a big deal. You know, we kind of got pushed into working remotely because of what's happened obviously, and most of us had a knee jerk reaction. Very few companies, frankly, especially in the small business space. [00:07:49] Which is the space that I serve, that I help with technology in particular cybersecurity, but very few really understood the repercussions of what's going on. And part of this whole repercussion thing is frankly, the personal side, the psychological side of all the best. So I think it's time for all of us. [00:08:11] Just that back a little bit. Let's relaunch, let's make sure every team member understands what the goals are here, the clear specific goals that they're supposed to be accomplishing. Let's not have these meetings four or five, six times a day on zoom, heaven forbid, or elsewhere, and really start really overloading people. [00:08:37] Let's say. I as individuals reassess ourselves. Are we working 12 or 14 hour days now because we can, because we're sitting there on the couch and using our computer and because we haven't moved from the couch, we're still working? We got to look at this and we're going to look at our purpose, our resources that are available right. [00:08:59] The constraints people have really, you know, come on everybody and establish some norms going forward. Because frankly, for one reason or another, most businesses are going to continue to have a lot of work done remotely at people's homes. And I think that's ultimately going to be good for everybody, for the economy. [00:09:21] You know, you might not be able to find a job here in Worcester or Springfield, right. But maybe there's some great work for you and a company that's in North Dakota. Well, now there is no longer that stigma. Yeah, I like that. I mean, I mean, there are people, my wife works remotely, but it is for a relatively local company. [00:09:44] I do have other friends who work remotely. Richard Pelletier called us earlier. He's got a client. Who lives in Florida, but works for a company up here. I mean, you go to Florida live, you know, with that standard, you know, that cost of living and work for a company up here. Yeah. Yeah. It's going to happen a lot more as we go forward. [00:10:10] So, you know, have a look at all of this, everybody. It's something I've heard people call the great reset. This is something that we'll be talking about the 50 years we, everything has reset. I, it is the silver lining in some of this. it is. So if you want this information plus other great information, all that you do. [00:10:33] Is text my name, Jim to this number. Two (855) 385-5553 so just text Jim to (855) 385-5553. That's right. Standard data and text rates apply. You'll get great information from Craig Peterson, stuff that you can't get anywhere else explained by a really nice guy. Craig, thanks so much for your time. A very, an early happy Canada day to you. [00:11:08] Alright, Craig, talk to you next week. Alright. When we return a final word, you're listening to the Jim Polito show your safe space. ---  More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553

[00:01:12] So today I'm talking with Sarah. Sarah, where are you out in the world?[00:01:16] sarah: [00:01:16] I am in Colorado Springs, Colorado.[00:01:18] dane: [00:01:18] Nice. Okay. So what's your big goal today?[00:01:20] sarah: [00:01:20] My big goal is to talk with you about an idea I have for my overarching goals to help people and via the Avenue I'm thinking is life coaching essentially.[00:01:32] dane: [00:01:32] Wonderful. Are people paying you for anything right now? No. Oh, great. So you're starting from zero.[00:01:38] sarah: [00:01:38] I am starting.[00:01:39] dane: [00:01:39] Have you ever worked with anybody in a coaching capacity?[00:01:41] sarah: [00:01:41] My therapist is also a certified life coach. So in that capacity, yes.[00:01:46] dane: [00:01:46] Have you ever coached[00:01:46] sarah: [00:01:46] anyone. No, not formally.[00:01:49] dane: [00:01:49] Are you called to any specific group of people?[00:01:52] sarah: [00:01:52] You know, I'm trying to nail, like hone in on that a little bit, but I'm kind of really drawn to identify as an HSP. Do [00:02:00] you know what that is? It kind of along with,[00:02:03] dane: [00:02:03] I certainly do.[00:02:04] sarah: [00:02:04] Highly sensitive person.[00:02:05] dane: [00:02:05] I've even heard of that book. I'd probably do good to read[00:02:07] sarah: [00:02:07] it. Yeah. Yeah. And so that's a huge, huge bent for me and very much just the way that I am.[00:02:13] So I feel like I could reach people where they are in that.[00:02:16] dane: [00:02:16] Okay, great. So let's cover the basics of business to see how rapidly we can build this thing for you. Okay. So the spinal cord of a business, the fundamental soul of a business is a customer and a mechanism and the result. Okay. And this is so critical to understand because.[00:02:33] This is the meta pattern for just about any and every business in the world. So sure, most people that come to me are really good at mechanism's, not very good at finding customers and not very good about talking about results.[00:02:44] sarah: [00:02:44] Okay,[00:02:45] dane: [00:02:45] so let's use an example. Let's take a computer repair shop. As a customer, what results do you think computer repair shops might want?[00:02:54] sarah: [00:02:54] That computers are fixed?[00:02:56] dane: [00:02:56] So let's say you own a computer repair shop. What would you want as a computer repair shop owner[00:03:02] sarah: [00:03:02] customers to come in and bring their broken computers?[00:03:05] dane: [00:03:05] Yes. Any particular kind of customer, if you're being super, super specific?[00:03:10] sarah: [00:03:10] Hmm. I don't know.[00:03:12] dane: [00:03:12] Let's think about it for a second, and you're like, what would be a great kind of customer?[00:03:15] Someone's got a broken computer. Who[00:03:18] sarah: [00:03:18] does that want to go to? Like the big stores?[00:03:20] dane: [00:03:20] That's pretty good. Yes.[00:03:23] sarah: [00:03:23] You know, might be intimidated by like Mac and I don't know.[00:03:26] dane: [00:03:26] Yeah, this is very good. What else may be,[00:03:31] sarah: [00:03:31] I think it would be tough to find repeat clients. You know, as a computer repair shop, you fix their computer.[00:03:36] It's like buy forever.[00:03:38] dane: [00:03:38] Unless.[00:03:40] sarah: [00:03:40] Unless I don't know. They know how to get their customers to share what they do and tell their friends, you know,[00:03:48] dane: [00:03:48] I'm making you think so that you remember more longterm, unless you install viruses that make them keep coming back. Okay. How about a customer that's a [00:04:00] small and medium sized business with 500 employees.[00:04:02] That needs fast turnaround when stuff breaks, I think that customer might keep coming back. Yeah. Why?[00:04:09] sarah: [00:04:09] Because then they know that they'll have the results that they need.[00:04:13] dane: [00:04:13] Yep. And they've got 500 chances for a computer to break cause they've got 500 employees and a simply by targeting a customer. And by shifting from say a 75 year old grandma who needs her computer to turn on, which could be a good customer, you've now switched to customer.[00:04:30] To small, medium sized businesses with 500 employees or less or more, and making sure that their computers are fixed within 24 hours to 48 hours. If a problem arising. Which business do you think makes more money just based on those customers?[00:04:44] sarah: [00:04:44] I mean, definitely with the 500 employees.[00:04:48] dane: [00:04:48] Yep. And how many business owners do you think take time to try to clarify this?[00:04:52] Out of a hundred business owners.[00:04:54] sarah: [00:04:54] Barely any. I can tell you because my husband's in marketing and I can tell you that that's not common. That's crazy. It is crazy. Like who is your target audience? Who do you want to help[00:05:09] dane: [00:05:09] you take someone who's spent four years learning how to design websites. And giving them zero days and marketing training. They are going to have a deer in the headlights. So it's really a matter of training. So customer, computer repair shop, and you got customer is a business with 500 or so employees.[00:05:27] What result do they want? What result does your customer[00:05:30] sarah: [00:05:30] want? Sorry as to who? My brain's a little fuzzy today. Sorry.[00:05:34] dane: [00:05:34] That's okay. This has a tendency to fuzzy people's brains. Pretty normal.[00:05:39] sarah: [00:05:39] I can't usually hang because of what my husband does, but I'm going off not much sleep for a few days. So that sign, like trying to put all the pieces together as you're talking.[00:05:48] dane: [00:05:48] Well, this is good because you want to be able to mumble this drunk pass out face in a gutter.[00:05:53] sarah: [00:05:53] Yes.[00:05:56] dane: [00:05:56] The other night and like my girlfriend said, you know, you were talking about finding [00:06:00] painful problems in your seat. I was like, fine, fine, fine. Pretty great. I'll live in it in my sleep folks. So drunk and passed out.[00:06:12] Mumbled in a gutter. Yeah. Let's go back to the spine for a soul of a business[00:06:17] sarah: [00:06:17] customer mechanism results.[00:06:19] dane: [00:06:19] Yup. So you own a computer repair shop and we've decided on your customer being in a business with at least 500 employees. Yes. As the owner of a computer repair shop, let's keep it simple and say a profitable and thriving business.[00:06:34] Yeah. Say that out loud.[00:06:36] sarah: [00:06:36] Okay. Profitable and thriving business. Alright.[00:06:40] dane: [00:06:40] With a good lifestyle. Good quality of life.[00:06:43] sarah: [00:06:43] Yeah. It's a good balance. They're not the businesses and owning you.[00:06:47] dane: [00:06:47] Yes. So now there are many mechanisms that guy could do to get there. Yes, we're going to spin this around and it'll all Andrew nicely.[00:06:58] Okay, so let's say that you are selling to a computer repair shop owner. Okay? So that's the customer. Okay. Computer repair shop owner. The result that they want is a thriving, profitable business with a great quality of life. You could be even more specific. A business that makes 300 grand a year that they work at four hours a day.[00:07:20] Okay. So the mechanism to get there would probably be high quality clients, high quality repeat business. Does that sound clear so far?[00:07:29] sarah: [00:07:29] Yes, absolutely.[00:07:31] dane: [00:07:31] So now let's look at a whole different segment. The customer is now a business with 500 or more employees. Okay? You're the owner of a business with 500 or more employees in regards to the technology and computers.[00:07:44] What result do you want[00:07:45] sarah: [00:07:45] to the technology and computers?[00:07:47] dane: [00:07:47] Yeah. That they work.[00:07:49] sarah: [00:07:49] Yeah, basically. And that there's a fast resolution if something does go awry.[00:07:54] dane: [00:07:54] Yes. So your mechanism to make sure that happens is the computer repair shop [00:08:00] owner. Now let's make the customer a highly sensitive person. Okay. What result do they want?[00:08:07] sarah: [00:08:07] They want to feel. Heard and understood for whatever their frustrations and problems are.[00:08:13] dane: [00:08:13] That sounds more like what you might want. Okay. And it's okay. Yeah. Let's think about a highly sensitive person. Think about a hundred of them. Okay. What do they all universally want more than anything as a result?[00:08:28] And would they understand that language? If you talk to a highly sensitive person, would they say, I just want to feel safe? What would they say in their own language? As a result that they a dream result. Hmm. To be around people without losing themselves. To be around people without getting drained.[00:08:47] sarah: [00:08:47] Yes.[00:08:47] That's a huge part of it. Absolutely.[00:08:50] dane: [00:08:50] We're getting somewhere, so a highly sensitive person is to be around other people without being drained[00:08:56] sarah: [00:08:56] over stimulation in general is challenging for HSPs. Do you relate with that?[00:09:02] dane: [00:09:02] Oh, absolutely.[00:09:03] sarah: [00:09:03] I'm like, you have to, I'd be shocked because I know you're highly empathic, so they seem to go hand in hand a lot.[00:09:10] dane: [00:09:10] Very, very difficult. I'm only just now coming to like. Realizing that what I'm feeling isn't mine, man. I had a girlfriend back in the day once and I was like looking at myself in the mirror and checking out my hairline and I was just so insecure and I was how I had it all and it was feeling this terrible.[00:09:27] And then my girlfriend at the time, she calls a friend of mine and the guy says something like magical words to her and she just clears up. And all of a sudden I didn't feel worthless anymore. I didn't feel inadequate anymore. She passes the phone over to me and the guy's like, Hey man, you feel better. I was like, yeah.[00:09:46] And he's like, yeah dude, you don't really struggle with worthlessness like you think you do. Wow. You're just feeling her worthlessness cause she's around her family and has all these issues triggered. And what he said to her on the phone was, just give me your worthlessness. I'll hold it for [00:10:00] you. If you'd like to get a free one on one with me and beyond this show, you can find out details@startfromzero.com forward slash podcast and then, so that's what she did.[00:10:12] She cried and gave him the worthlessness and I[00:10:14] sarah: [00:10:14] felt better.[00:10:15] dane: [00:10:15] My hair didn't matter anymore, my face anymore. So I mean, I'm so sensitive to the point where if I'm in love with someone or with someone that I'll take on their feelings as my own and even act them out.[00:10:29] sarah: [00:10:29] Yep. That's the real struggle.[00:10:31] dane: [00:10:31] That's what?[00:10:31] Unhealthy.[00:10:33] sarah: [00:10:33] Yeah. It's, it takes, you gotta be aware and like you're saying.[00:10:37] dane: [00:10:37] Yeah. And I think I must probably have some issue with feeling worthless if I'm actually picking that up. So long story short. Yeah. Yes. Highly sensitive. And it's. So we've got being around other people without being coming drained.[00:10:52] We've also got overstimulation in general. They probably wouldn't say, I feel overstimulated. What result would they say.[00:11:00] sarah: [00:11:00] I think I'm having a little bit of a hard time connecting the HSP thing to like a computer repair shop. I don't want to like undo all this, but I think that's where I'm having a hard time.[00:11:09] dane: [00:11:09] Well, then forget about it.[00:11:10] sarah: [00:11:10] Okay.[00:11:13] dane: [00:11:13] Customer mechanism result. We'll do one that's very common. Okay. A newly pregnant woman that wants to lose weight. Okay. The result is they want their pre-baby body back mechanism is WeightWatchers. Okay. Mechanism is yoga mechanism is curves for women. Mechanism is keto diet, right?[00:11:34] Mechanism is whatever the ever, so now let's go to customer mechanism result for highly sensitive person. Okay. The extremity of computer repair shop to this is to show you that business spine is fundamentally the same. No matter what business and what category are you going to. Okay. And if you're actually able to think of this highly sensitive person niche as [00:12:00] customer mechanism result, you're going to be very far ahead of most coaches.[00:12:03] I like the idea. So customer is highly sensitive person. The result they want is what in their own words.[00:12:12] sarah: [00:12:12] Their own words,[00:12:13] dane: [00:12:13] because see, they don't even really understand. The problem is that they're highly sensitive. Right? They're just subject to very difficult experiences[00:12:22] sarah: [00:12:22] and a lot of outside influence telling them what they should look like even after having[00:12:27] dane: [00:12:27] children.[00:12:28] Well, that's if we're doing the women who,[00:12:31] sarah: [00:12:31] Oh,[00:12:32] dane: [00:12:32] no, we're on highly sensitive people.[00:12:35] sarah: [00:12:35] Oh, I see. Just in general.[00:12:38] dane: [00:12:38] Okay. This is a lot of information. Let's have your brain just relax for like 30 seconds. Take a few good breaths.[00:12:53] So what's the spine of business[00:12:56] sarah: [00:12:56] customer mechanism result?[00:12:58] dane: [00:12:58] Yes. So the Stu and other random example, pick a random customer niche.[00:13:05] sarah: [00:13:05] Relationships. What[00:13:07] dane: [00:13:07] kind of,[00:13:08] sarah: [00:13:08] let's say, boundaries in relationships.[00:13:11] dane: [00:13:11] So that's not, not quite a customer. Boundaries and relationships for a highly sensitive person is[00:13:21] sarah: [00:13:21] beautiful.[00:13:23] dane: [00:13:23] Okay. Relationships and boundaries by itself puts you in a sea of a million other people and no one's going to hear you screaming no matter how loud. Yes. But if you do boundaries and relationships for highly sensitive people, now you're pretty sweet. So a business owner. So general, highly general, what result does a business owner want?[00:13:42] Every business owner,[00:13:43] sarah: [00:13:43] they want business and repeat business.[00:13:47] dane: [00:13:47] Good. So the mechanism could be[00:13:50] sarah: [00:13:50] what could be advertising, I guess, in whatever platform marketing.[00:13:55] dane: [00:13:55] Could be. What else? I mean[00:13:57] sarah: [00:13:57] sales like direct sales.[00:13:59] dane: [00:13:59] Very [00:14:00] good. What else?[00:14:01] sarah: [00:14:01] Different kinds of networking events. Just to meet[00:14:04] dane: [00:14:04] people. Yes. This is a really good a referral system.[00:14:08] Yes. So here's where our business gets really exciting. I outsource the mechanisms. All I do is find customers, figure out the results they want, and then I hire the experts that understand the mechanisms.[00:14:24] sarah: [00:14:24] And that's why you're smart[00:14:26] dane: [00:14:26] probably,[00:14:27] sarah: [00:14:27] and why you're teaching us. Yeah.[00:14:30] dane: [00:14:30] I would say there's something within my brain that is automatically seeking complete liberation and freedom.[00:14:39] And so if I'm not feeling liberated or free, my brain turns into the highest level of RPM to figure out that freedom is very clear to me. That if I'm an expert at something that I'll be limited. So I didn't choose to be an expert because my, one of my biggest goals was that as I became more successful, I would have more freedom.[00:15:00] Yeah. So if I'm an expert or a technician, the more successful I become, generally the less free I am because the more needed I am. Right? So when I was like 21 or something, I said, the more successful I am, the more free I want to become. So that's sort of what gives birth and rise to the stuff that's taught.[00:15:17] Yeah. So I really do appreciate the compliment, and it's more about being very clear about a standard and then not bending to it. You know, when I started, when I set out in business, I said, I do not want to exchange time for money. Yes. So I just never did anything that would exchange time for money within like a 95% so not never, but 95% of the time I was like, it was so in my bones.[00:15:41] I was like, you could be a speaker, you could be this. I was like, no, I'm not going to fly to make three grand to speak or 10 grand to speak or 50 grand to speak. I'm not going to fly to do that because that's still exchanging time for money. So I got so good at passive and automated and asset based income that I [00:16:00] got so bored, so I was so free that I started teaching people.[00:16:04] That's why I started teaching people and I like teaching, so, or I feel it's almost like a karmic responsibility to teach like[00:16:11] sarah: [00:16:11] very much suits you and I think you help a lot of people. So I'm glad that you do.[00:16:16] dane: [00:16:16] Well. Thank you. Yes, it started from the standard. I will not exchange time for money and I did it so well that I got so bored money.[00:16:22] I was still making all this money. It came from a standard, it didn't come from intelligence. It came from a standard. So you sit down and you resolve. I will not exchange time for money. And then the wimpier part of the brain, he's like, well, how do you do[00:16:36] sarah: [00:16:36] it? I can't do, I don't know how to[00:16:37] dane: [00:16:37] do it at school.[00:16:38] Then just quit whining and do the pushup. Yeah, so that's clear. Just so people like just set your standard customer mechanism result. So you're a business owner now, and as a business owner, you definitely belong here. You belong here because you say you want to belong here. And I have a business owner friend of mine, he makes 250 grand a year and he's a consultant and I let him listen to one of our groups where I'm around.[00:17:05] Some business owners, you know, they'll do like a hundred grand a month. The guy that created it like maids, like $10 million a year or whatever, and he's in there and he's like, I can't be around these people. I don't belong here. And he's a business owner making a quarter million a year. He's like, I can't be around these people.[00:17:20] Day is just too much for me. And I was like, suck it up and we'll process that later. Stay here by the end of the call. He's like, I'm fine now.[00:17:29] sarah: [00:17:29] Wow.[00:17:30] dane: [00:17:30] But it's like, you know, if something's difficult, they'll give it up. Like there's times of process and like, listen, we can't process your feelings right now cause the call is going on right now, so suck it up and do the pushup.[00:17:39] We'll process it later.[00:17:40] sarah: [00:17:40] Exactly. It's like shelf it for later. Yes.[00:17:44] dane: [00:17:44] And then I was like, so if it's things are difficult and you bail, don't bail. Yeah. What I want to say is you're worthy of what you want and it's not even a matter of worth. Really. I'd made millions of dollars and I still struggled with self worth.[00:17:55] It wasn't until I loved my level of self worth that it resolved [00:18:00] and had I loved my level of self worth at the beginning, I would have built everything, having a lot more fun.[00:18:06] sarah: [00:18:06] That's good perspective. That is the kind of comes the hard way, you know? But yeah, it's invaluable. And I appreciate you sharing that too, because that's very much just where I'm.[00:18:16] Just now coming into, I've dealt with that my entire life, very much. Playing small, hiding, not thinking I had any gifts at all, or talents to share with the world and really believing that life or most of my life. So I'm just kind of, yeah. Coming to a place where I'm like, well, if I really want to help people, then I need to get out of my own way a little bit in the process and just show up and the rest of it will come together in the process.[00:18:42] dane: [00:18:42] You know? You know, when you said I have gifts, what I wanted to say initially is, no, you don't, and you don't need them. But if it's true, you do have any gifts. But the part of me wanted to say for some reason, no, you don't. Yeah. And you don't need gifts to do this.[00:18:59] sarah: [00:18:59] Interesting.[00:19:00] dane: [00:19:00] And I would say, would you say I have gifts?[00:19:02] I would say no. Yes. What I would say is I've acquired skills through reading books. I've acquired experience, and those could be now perceived as gifts that I have some innate intuitions and I have some innate inclination to business and I've seen the people and people, but what I want to say is you don't need gifts and you don't need to be gifted.[00:19:22] What you need is a heart for serving people. If you have a heart for serving people. Then you sit with them and you listen to them. Let's say you're dyslexic. Let's say you're even, you dropped out of high school, but you sit with someone with a heart to serve them with a pen and paper and you listen to their deepest pain and you ask them what the results they want for their life are, and you have no skill to speak of yourself other than a pen and paper and listening, and let's say it's a woman that wants to start her own business.[00:19:51] And I don't know anything about starting a business, but I know how to listen and I have a heart for serving people.[00:20:01] [00:20:00] If you'd like to hang out with people reading the star from zero book, listening to the start from zero podcast, listening to the book on tape and build businesses with them and do it with people together, visit start from zero.com forward slash starters.[00:20:19] And I'm not gifted other than I want to listen and I have a heart for serving. So, okay, you want to start a business? How long have you wanted to do that for 10 years. Okay. 10 years. Have you ever had any ideas. Oh, I tried this. Do those work out? No, I'm so sorry to hear that. What is it that you're wanting now with a business?[00:20:39] Well, you know, I want to be able to provide for my kids, send them to college, have free time to spend and play with them. Not have to look at the price of gas, be able to buy organic food. And then you sit there, you write all this down and you know nothing about how to start a business. But you're sitting there and listening, and then you sit there, you say, listen, you know, I don't consider myself particularly gifted.[00:20:59] I don't even consider myself to know how to solve this problem for you. But if I went out and found the foremost experts on how to start a business, and they were actually women who had done it themselves, and I interviewed those women, and I put third tips and strategies into a book and in a course for you.[00:21:16] And so you could learn from the horses mouth. Other women and how they built their businesses. And that could be your mentor, your support, your loving companion, your guide, your friend on this journey. Would you pay for that? Now? Tell me what you heard in that, or even what you felt in that.[00:21:32] sarah: [00:21:32] I mean, I heard a very considerate tuned in person asking really good questions.[00:21:39] Mostly questions. So you weren't like giving a lot. You were asking most questions, very much active listening, you know, repeating back to her and empathizing or whoever you were talking to.[00:21:50] dane: [00:21:50] Did you feel love.[00:21:51] sarah: [00:21:51] Yes, definitely[00:21:52] dane: [00:21:52] feel compassion. Definitely that you feel ego. No,[00:21:57] sarah: [00:21:57] not at all.[00:21:57] dane: [00:21:57] Did you feel pride? No.[00:21:59] The [00:22:00] heart of entrepreneurship is so beautiful.[00:22:04] sarah: [00:22:04] I believe that it's kind of the thing that keeps pushing me this direction. I mean. I mean, I literally used to tell people as a child, like they would ask me, what do you want to do when you're older? You know, when you grow up. And I would just say, I have no idea.[00:22:17] I don't know. I don't have any skills, talents, gifts, nothing. And there's lots of things that played into that. But these would be adults that would be talking to me and confiding in me, and I would just be sitting there listening. And then I recall this conversation at like 10 years old and this adult saying like, I don't usually.[00:22:33] Talk to people your age, but I just kind of feel comfortable with you and like you can handle it, you know? So I've very much always held space for people and it's where I'm most comfortable. It's what I do naturally. I love listening to people. I love really, really like going deep on what they're saying and asking them more questions.[00:22:51] And I do that without thinking. So that part is there. I've just always too much focused on the other parts. I think. You know, like that's not enough is what I've, essentially, the message has been, you know, that if I have a heart for people or just because I want to listen, like what does that really do?[00:23:09] dane: [00:23:09] You know? So the top two skills you need to build are selling. And what I was doing with that woman at the table was selling. Yeah. Asking her what she wants, asking her what her problems were, connecting to her experience. Offering a solution. I didn't come up with this solution. I'm going to have experts who are women who started a business.[00:23:29] Now I'm going to go out to a successful female business owners on Google, and I'm going to reach out to them and say, I am so inspired by your business. I have a group of women that have really wanting to start a business, but I'm not a woman who's done it. I was wondering if you would like to contribute and help other women achieve financial independence.[00:23:47] You think a woman's going to say no to that?[00:23:49] sarah: [00:23:49] Yeah, hopefully not. I don't think so.[00:23:52] dane: [00:23:52] No.[00:23:53] sarah: [00:23:53] Especially at stain age,[00:23:54] dane: [00:23:54] especially a successful female woman. Yeah, because a successful female woman is going to just [00:24:00] look out to the world. It'd be like, how do I reach more women to let them know they could have what I have.[00:24:04] Yeah. Because the heart of this is so simple and okay, so top skills selling other skill is outsourcing. And then you listen, you sell, you outsource, and you listen. Don't know how to make a website overwhelmed with some tech thing. Outsource, don't know how to make a product outsource to an expert. Let's say you go to the skate park and you sit down with skateboarders.[00:24:27] And you say, Hey, I've got candy. You want some[00:24:32] sarah: [00:24:32] creepy at all?[00:24:34] dane: [00:24:34] Yeah. You try to escape, or you say, you know, Hey, would you mind if I ask you some questions about skateboarding? Sure. Why do you do it? Well, you know, my dad's at home and he's an alcoholic and he's kind of abusive. And so I just like to be out of the house and skateboarding's really fun and it gives me a sense of purpose.[00:24:51] I know not every skateboarder's got an alcoholic. Sure. And so then you say, Oh cool, and what's the next big trick that you're learning? Oh, I want to learn this kick flip over the ramp. That's XYZ. How long have you been trying to practice that kickflip how do you go about trying to learn that trick right now?[00:25:06] Oh, you learned it by watching your friends. Oh, is there like a skateboarders portal online where other skateboarders are just showing off their tricks. Oh yeah, dude. It's called YouTube. Oh, okay. Is there anything you don't like about your skateboard? No. Skateboard is good, man. Do the wheels roll long enough, like as the level of friction?[00:25:25] Good. Does the skateboard slow down too fast or anything? Nope. Skateboards. Good. How long do you usually go before you buy a new skateboard? Oh, I know. I keep skateboard for like three years. All right. Skateboard ideas are out. What's your biggest challenge as a skateboarder? Actually? Well, you know, my biggest challenge is actually getting over the fear to do a trick when I know I might break my arm.[00:25:45] Oh. And now you probably have the basis of a product idea and you create an illustrated guide, an iPhone app, something that's a way to learn tricks to keep your body safe from injury. So you say you test it out, you [00:26:00] say, so if I had like an iPhone app. And it was a specially designed training that would teach you skateboard tricks and a safe, incremental way.[00:26:10] So you don't actually have to injure yourself and stop skateboarding. Because I know you're tough and I know you're not so afraid of injuring yourself. It would suck not to skateboard. Right. Cause then you're playing into there. Right. Machismo[00:26:21] sarah: [00:26:21] persona.[00:26:22] dane: [00:26:22] Yeah. And they say, yeah, you know, that'd be great. Now is that something that would be worth paying for?[00:26:27] They might be like, eh, you know, cause I can just watch on YouTube and you say, well, YouTube is good, but this would actually incrementally show you small steps, so you're really safe from injury. Oh yeah. You know, then I'd probably pay for that. And so now you have this unique training program that shows them how to incrementally practice a trick to be extra safe with injury.[00:26:44] Yeah. Now if they say, no, I still wouldn't pay for it. You still put it together. It proliferates amongst a million skateboarders, and now you have skateboard suppliers, skateboard wheels, skateboard shoes, skateboard gear, skateboard hats. And they're all paying for advertising to be in front of your product.[00:27:02] So they're in the iPhone app at the top. It's like the best skateboards online. Below it is like the top gear for skateboarders. And they click on that and now you've got like now you go to the top skateboarding eCommerce store and you send them a message and you say, Hey, I've got an app that half a million skateboarders are looking at every month.[00:27:19] Half a million every month looking at to learn tricks safely, and I'm looking for the best products to advertise to them. Would you like to advertise here? So what's happening is the heart of entrepreneurship is not forceful. It's curious. It doesn't have an agenda that it forces on someone. It is. The heart of entrepreneurship is so beautiful because it says, I'm here to serve.[00:27:42] So you see, we fumble the skateboarders. Okay. Nope. Skateboard is not right. Oh, okay. Breaking their arm when they're doing it. Okay. And it took a little while to get there, but we're there to serve. Right? So we risk looking like a fool because we're actually caring and asking questions, potentially a skateboard, you know, and you risk rejection when you mentioned ideas.[00:27:59] Skateboarder. [00:28:00] That's stupid. Get outta here. Yeah, she come back the next day and ask another skateboarder. But then you end up helping skateboarders not break their arms. So what's the spine of business?[00:28:11] sarah: [00:28:11] It is customer mechanism results.[00:28:13] dane: [00:28:13] So let's do the customer. As a skateboarder, what was the result they were wanting in this example?[00:28:19] sarah: [00:28:19] To help them with learning new tricks? Not be so scared.[00:28:22] dane: [00:28:22] So that they don't, they don't fall and hurt themselves and then they can't.[00:28:25] sarah: [00:28:25] Oh yeah. Then they can't skateboarding.[00:28:28] dane: [00:28:28] That's a pretty specific articulation. That's probably very resonant with skateboarders. Would you like to learn tricks in a way that's safe and injury free so you don't have to give up skateboarding?[00:28:38] If you get hurt, then the mechanism we are allowed to unfold by finding the path of least resistance.[00:28:46] sarah: [00:28:46] What do you mean by that?[00:28:47] dane: [00:28:47] Well, they don't want to buy it, so we're not going to force them to buy it. Oh, gotcha. They do want to buy it, so then we sell it to them. They don't want to buy it, but they definitely use it.[00:28:54] Right. Okay. So then we'll get it free. Build up all these skateboarders eyeballs, and then they pretty good money selling advertisements to other products. This is the heart of entrepreneurship and why it's so easy to start. Tell me what you're thinking. I[00:29:06] sarah: [00:29:06] was just gonna say, that's crazy to hear you say it and I believe it 100% coming from you because you've done it.[00:29:13] And you've shown that, and I think he very much done it authentically based on these principles you're talking about. I'm just kind of laughing out loud because for so many years in my mind, all the reasons why it's not so easy to start.[00:29:28] dane: [00:29:28] What you're talking about. Oh, okay. So tell me more.[00:29:31] sarah: [00:29:31] Well, I guess all I'm saying is like, I've just told myself it's not enough this whole time.[00:29:37] You know, like even in my mind as we're talking, I'm thinking like, but how could you, like, I still have a major hang up at the certified life coach thing cause I'm like, why would people pay someone to coach them who's not, you know, like maybe trained or certified or has these certain accolades or. You know what I mean?[00:29:52] But you're sitting here telling me like, you just seemed to have a heart and listen and care and want to serve people, and that's why it's so [00:30:00] easy, which is very contradictive to how I lived.[00:30:07] dane: [00:30:07] If you'd like to learn how to make money and you need a path to do it, visit start from zero.com and you'll see a whole context of how you can actually get started. There's a three phase process that you can go through. If you're a beginner, intermediate, or advanced, go there. It'll tell you exactly what to do, where to go, and how to get started, and you don't need money for some of the options.[00:30:28] And if you do have money, you can buy some of the other options. It's all laid out for you with crystal. Clear clarity@startfromzero.com where do you go and what do you do? You'll find out there.[00:30:44] Yeah, and you don't want to operate in a place you're not qualified to operate in. Right. So maybe you have great coaches that are experts at working with highly sensitive people and you hire out that mechanism. I'm not going to be the one creating the skateboarding training videos. Right, right. So then they, Oh, well, how would you build the skateboard videos?[00:31:02] Well, there's probably a lot of cool ways you could figure it out. You could run Facebook ads. You could reach out to every pro skateboarder and tell them the mission, ask if they want to be a part of that kind of mission, making skateboard injury free by doing learning tricks in an incremental way. I bet skateboarders want to be a part of that.[00:31:18] Yeah. So you talked about that not being enough and now you're starting to see that it is enough. Yeah. Why? Why are you starting to see that it's enough?[00:31:26] sarah: [00:31:26] That's a great question. I think it always helps to step outside and then go from the other side, which you do a lot and are doing, but, and I think I finally did kind of just start asking myself some questions, I guess, and say, you know, like, are there that many good listeners in the world?[00:31:42] No, not really. Do I feel valued in end scene? When I am in a conversation where somebody is looking at me and not, you know, their eyes aren't fleeting all over the place, behind my head or down to their phone or you know, and not just, and maybe pass that like, are [00:32:00] they, you know, replying to what I'm saying in such a way that I know they are actually hearing what I'm saying.[00:32:05] And you know, I can't expect everybody to do this just because maybe I do or enjoy it or it's natural to me. But. I don't know. And my husband is a huge, huge, just encourage her in general, and so he's been for years, just trying to encourage me and say the same thing you're saying really in a lot of ways.[00:32:22] But yeah, I don't know. I've just always felt like it was not enough. But like you're saying, like you can have, the other pieces of business can be successful. They can know how to get their results, they know how to get and keep their customers, but if they don't have a heart to actually serve through what their business is for.[00:32:40] You know, or really meet their customers where they are. It's kind of empty in my mind and[00:32:44] dane: [00:32:44] pointless.[00:32:44] sarah: [00:32:44] So I don't know. I can't get to the end of my life and not have tried to do something to help, you know, that's just always my thing that pushes me forward, is that I want to help people. So[00:32:55] dane: [00:32:55] there's a transformation that I think is gonna need to happen in your brain.[00:33:00] Okay. Do you feel that as well? What transformation would that be?[00:33:06] sarah: [00:33:06] Well, I mean, it's funny you said the very beginning. I don't think worth has anything to do with it, but that is something that I do struggle with. I[00:33:12] dane: [00:33:12] think a lot. That doesn't mean it's not a struggle. Yeah. Have you ever met any sociopathic people that are successful?[00:33:18] sarah: [00:33:18] I mean, how do you know they're sociopathic? You don't always know that upfront.[00:33:22] dane: [00:33:22] Have you ever seen anybody that's really successful, but they're like[00:33:25] sarah: [00:33:25] not that great of a person? Yeah.[00:33:28] dane: [00:33:28] So then we do know that so forth has nothing to do with it.[00:33:32] sarah: [00:33:32] Yeah,[00:33:33] dane: [00:33:33] sure. But the thing is it does. If you're a sensitive person and you're connected to your experience, you can't just, what these persons generally do is they dissociate from their sense of self and they build it anyway.[00:33:45] Yeah, I'm worthless. I'll dissociate from that and build it anyway. But the rest of us that are really connected to our bodies and don't want to dissociate from our sense of self to build a company worth very important. But when I say worth. It doesn't matter. What I mean is that if you follow [00:34:00] the mechanics successfully, you've built something successful because it's really about the mechanics.[00:34:05] Listen, find a pain, find an expert, sell it. It's mechanical. Yeah, so let's give space for the the worst thing because it's a specific quality of worth, I think you're talking about. What would you say it is? What kind of a worth do you feel worthy as a mother?[00:34:19] sarah: [00:34:19] That's very much in process as well.[00:34:21] dane: [00:34:21] Do you feel worthy as a woman?[00:34:23] Same answer. So[00:34:24] sarah: [00:34:24] was very much a self thing. Yeah.[00:34:26] dane: [00:34:26] Great. So this is very exciting because, and it keeps it very simple. Yeah. So you said, I didn't think what I knew or what I had would be enough. I think that comes from the same place. So can you feel very gently this character inside of you that he wrestles with worth and just feel it?[00:34:49] Can you feel how real it is? Yeah, absolutely. Can you also feel whether it's who you really are or not? Or does it seem like it's definitely who you are? I think[00:35:00] sarah: [00:35:00] just up until recently it has felt that way, but I think that's kind of what I'm just finally starting to push through and out of is believing and yeah, mostly just believing that, that it's not who I am.[00:35:12] It's not all of me.[00:35:13] dane: [00:35:13] It is simply said, it is an identity and that identity is fundamentally a thought and that thought can be held. So when you get that, what you've been believing about yourself and what you've been thinking about yourself is a thought that can be held and there's something underneath, and then you're like, okay, well my personality was kind of built on this.[00:35:39] My thought patterns were built on[00:35:41] sarah: [00:35:41] this very complex[00:35:45] dane: [00:35:45] and not so, when I say it's a thought, the root thought is only a thought and it can be held. That is the place you start. If we're struggling to take action as generally routes down to one thing, what we're [00:36:00] thinking of ourselves unconsciously or consciously.[00:36:03] Yeah. When you get that, while you're thinking of yourself consciously or unconsciously as only a thought and what we actually are and what I'm on the precipice of feeling here is we are infinite potential, and when you operate from that place worth actually loses its entire meaning. Because, and you'll start to get to this place as you build the awareness to start seeing that that self worth while.[00:36:25] So real indeed sympathy and compassion is a thought. Yeah. And it's not who you are. It's only a thought. Then you're like, okay, son of it, what the heck? You start noticing these things as real but not true. Real, but not true. Real, but not true. Held and loved and felt, but not really true to who you are. Not dismissed, not, Oh, it's not true, but it's real.[00:36:48] It's not true. So I'm going to dismiss it in a sort of way. No. Embraced and held like you, you, you'll be good at this when you are completely okay with holding the most worthless aspect of yourself. If you make friends with the worst part of your mind, if you make friends with the worst part of this worst and you're okay with, it sums up full steam ahead, but when you're not okay with low self worth, then you identify with it, then you become it.[00:37:17] As soon as you're okay, like, Ooh, there's worth, there's low self worth coming. I know that one. Yeah. And then it doesn't stop you if you are just identified with it. Dis identified with it. Okay, so here's how this works. When that child that just cried when they were born, they came into earth as a contraction and they formed their sense of self, the primary contraction of her sense of self.[00:37:43] That itself is not who they are. That itself is a thought that can be held. And that sense of self is like the trunk of the tree. There's an awareness underneath the trunk of the tree. That's the place of the infinite potential. This is what I'm on the precipice of understanding based on my mentors and [00:38:00] stuff.[00:38:00] So when you see that your infinite potential, you start to see how addicted you are to these identities because they're so rooted. So what you want to understand and what you want to do very gently, is start building your capacity to be okay with feeling worthless. Meet the worst part of your mind, like a friend.[00:38:15] Okay. And hold it. When I say we're infinite potential, are you able to connect with that at all? Yeah. Wow. That person that just said, yeah. Was that from the place of your infinite potential? So from the place where we see where infinite potential now we see the identity of even entrepreneur is limiting.[00:38:33] I want to be an entrepreneur. I want to think I'm an entrepreneur. That's the thought I want. Sure. And even that's limiting compared to infinite potential. It's like, well, even though, I mean I'm like a hundred things or 50 things, and those are all just identities. I'm infinite potential. So when you sink the concept of like your self worth.[00:38:51] When you're in the contract, that sense of self, that feels unworthy, that contract, that sense of self will try to feel worthy at once worth. Sure. You can just wake up from that game all together. You will wake up from the sense of self into infinite potential and then you see, or you could work on it to feel worthy as an identity.[00:39:08] Because I'm experimenting with this, I'm more inclined as to wake up from the game altogether. So when you go into infinite potential. The concept of actually feeling worthy in and of itself doesn't make any sense because it's a story. And any description of yourself just does it even hold in the realm of infinite potential.[00:39:24] And then from this place you're like, well, yeah, I need to start a business because it seems really fun. Or. I want to serve people. Tell me what's going on for you right now.[00:39:32] sarah: [00:39:32] I'm just kind of internally reflecting on, I think I used to live in this space or found it for a short time, but I don't know. I've just, I think my eyes, my perspective has gotten too bogged down in all of this.[00:39:44] You know, like all of my inadequacies or perceived inadequacies or whatever shortcomings.[00:39:50] dane: [00:39:50] All the senses of self that have those, which is not who you are, but they are very real. You have aspects of yourself that identify as inadequate. You have aspects of yourself that identify as [00:40:00] worthless, right? Your greatest fear is not real.[00:40:03] Right? Like if you were here in my arms, you were crying in my arms about how inadequate you felt. It's not really. You go ahead and feel it and then you'll find out like maybe part of you actually wants to feel inadequate,[00:40:14] sarah: [00:40:14] and I think that's also a different level I'm coming to is being aware of. Gosh, why do I so strongly need to identify with this or this or this?[00:40:23] You know, in order to, I don't know,[00:40:25] dane: [00:40:25] probably cause your personality was built around it,[00:40:27] sarah: [00:40:27] right? Like he said, very layered[00:40:30] dane: [00:40:30] way of life. So you gently do that by shooting to the root, shooting to the sense of self. Hold that with love and compassion. As soon as you can hold the worst aspect of yourself as a best friend, free.[00:40:41] sarah: [00:40:41] That's what I've done for everyone else, but myself. It almost broke me just recently to a point where I was telling my husband like, I'm done. I don't want to do any of it. I don't want to help people like what has been there for people or listening to people or Holy space for people, like where has it gotten me?[00:40:58] I feel very empty and like, I don't know, used up in some way, but[00:41:02] dane: [00:41:02] I'm not expressing who I am and it's killing me.[00:41:06] sarah: [00:41:06] Yes.[00:41:07] dane: [00:41:07] Yes. If you do not bring forth what is within you, what you do not bring forth will kill and destroy you as leave that quote from the great work of your life.[00:41:16] sarah: [00:41:16] I believe that 100%[00:41:18] dane: [00:41:18] so what's the spine of a business[00:41:19] sarah: [00:41:19] customer mechanism results[00:41:22] dane: [00:41:22] and as a customer for a highly sensitive person.[00:41:26] Do you know any highly sensitive people outside of like you and I, and you could sit down and ask them what it's like to be them and what they desire when they're around people and what they desire when they're around stimulating environments. And you can find out the results that they want and then you can figure out the mechanism later.[00:41:44] And since you're not a certified coach, right? You just work with them for free and see if you can generate a result. Like you work with them for free and say, Hey, I'm not certified. I don't even know what I'm doing. Would you want to do some experiments with me and see if we could solve this together?[00:41:59] You [00:42:00] say, sure. You start generating results and you don't need a certification. Really at that point, if you're able to reliably generate a result, you might want one, but I've been generally certification avoidance because I'm just more like, can we get a result or not? I think there's something to be said for.[00:42:14] Learning how to be with someone, but you've been doing that your whole life. So you sit down with highly sensitive people. You ask them the result they want, then you ask them if they're willing to experiment with you to try to get there. You're in business. How many people do you know that are highly sensitive?[00:42:27] I'd say like six or seven. So talk to all of them. Schedule a call with one of them a day. From Friday to next Friday. Hey, can I talk to you? I've been thinking about something. Send him a text. Send him a message. Talk to one person a day and ask them questions about results they're looking for in their life because they're HSP.[00:42:45] Okay. Then invite them and do. A possible experiment where you help them for free and see if you're able to get them a result and make sure you have fun.[00:42:53] sarah: [00:42:53] Yes,[00:42:53] dane: [00:42:53] that's key. Do you have any questions for me?[00:42:55] sarah: [00:42:55] I'm sure I will after, but not off the top of my head at this moment.[00:42:59] dane: [00:42:59] Okay. If you ever get stuck, which is very likely, but make sure you visit, start from zero.com forward slash.[00:43:06] DJP. Okay. And that's a free process that you can use to rapidly get yourself unstuck. It helps you shoot straight to the identity and hold it.[00:43:15] sarah: [00:43:15] Okay. I appreciate that very much.[00:43:17] dane: [00:43:17] Yeah, you're welcome. And you're definitely worthy of serving another human, and you're definitely worthy of being able to help someone.[00:43:25] You appreciate that you've been doing it your whole life. Yeah. Yeah, they can do it for you. Good job. So for years, people have been asking me, what's the big secret? How do I do this? And the answer is simple. My life took off when I had mentors. Too many people try to do this stuff alone and get stuck and give up.[00:43:44] Listen, if you haven't succeeded in business or entrepreneurship yet, it's simple. You haven't failed enough yet. You haven't been around enough mentors yet. If you combine failure with mentorship, you will fly. I had someone say, why. They people so more successful than me. How come I [00:44:00] can't get this right?[00:44:00] And they said, well, how many times have you failed? He's like, wow. A lot of times I'm like, have you failed more than 10 times? He said, no. I was like, you haven't failed enough yet. You haven't been around mentors enough yet. Failure is how you learn. Michael Jordan has missed so many game winning shots.[00:44:13] You've got to get out there and fail, and how are you going to do that if you're all by yourself, all alone, beating yourself up in your own thoughts? Listen, I'm going to give you access to my board of advisors, my board of advisors that I talked to sometimes every day. I'm gonna get you. You access to them every month, live for you to ask questions and get your mindset on straight.[00:44:32] They're going to ask you questions that are hard for you to answer. Those are the kinds of people you want in your life. You're also going to get access to not only the board of advisors, but my entire community, the start from zero community, all the entrepreneurs that are practicing these things, building these businesses.[00:44:47] You'll get access to this community and this board of advisors and much more with the new program we launched called start from zero.com forward slash. Starters. And you can see how you can get access to my board of advisors and ask them anything you want. Monthly, you'll get automated accountability to stay focused.[00:45:05] You get a community of other people, all building businesses with the start from zero methodology. And guess what? You get kicked out of this community if you do not take action. So it is serious people. So if you'd like access to that information about that, go to start from zero.com forward slash starters and it's about time that we get together and strengthen each other and fail.[00:45:26] Together and pick each other back up together and show each other each other's blind spots and ask the hard questions and drive each other to that golden finish line of a business that you don't have to work in a business that provides freedom. So you can sit around on a Tuesday and watch HBO if you want.[00:45:43] All right, start from zero.com forward slash starters. [00:46:00]

This weeks guest is Steve Sims. Do you know anyone that’s worked with Sir Elton John or Elon Musk? Sent people down to see the wreck of the Titanic on the sea bed or closed museums in Florence for a private dinner party and then had Andre Bocelli serenade them while they eat their pasta? Well, you do now. Quoted as “The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Steve Sims is a best selling Author with "BLUEFISHING - the art of making things happen”, sought-after consultant and a speaker at a variety of networks, groups and associations as well as the Pentagon and Harvard – twice!Links: website: https://www.stevedsims.com/ FB Group: https://www.facebook.com/groups/stevedsims/ IG: https://www.instagram.com/stevedsims/Welcome back to the fuel your legacy podcast. Each week we expose the faulty foundational mindsets of the past and rebuild the newer, stronger foundation essential in creating your meaningful legacy. We've got a lot of work to do. So let's get started. As much as you like this podcast, I'm certain that you're going to love the book that I just released on Amazon if you will, your legacy, the nine pillars to build a meaningful legacy. I wrote this to share with you the experiences that I had while I was identifying my identity, how I began to create my meaningful legacy and how you can create yours. You're going to find this book on kindle amazon and as always on my website, Sam Knickerbocker. comWelcome back to fuel your legacy and today we have an incredible guest. It's cool the more people that I've had on the more notable people that I've been able to have on which is always exciting. So today, we have Steve Sims And he was here in Utah a few months ago speaking at a conference for, for some people who are looking to, to understand what he does, I'm excited to bring it on. Because understanding the ROI of relationships is, I think key and everything and there is so many of the most successful people that I know that I listened to that I associate with, say relationships are the new economy, right? That's the new currency is how well do you know somebody? So, Steve, he's a speaker and author. He's the founder of bluefish, direct founder of boot camp marketing, and it's your coach and real and he's been called so this is the best thing is when people title you as things because the titles other people give you end up being some of the most wonderful ways to market yourself because you just, it's just raw. So he's been called the real-life Wizard of Oz according to Forbes, and Entrepreneur Magazine so that I mean That's a that's quite a glowing compliment to be called The Wizard of Oz. What? What pen brought that on? Where'd you get your start? And what was your childhood like? And why are you doing what you're doing today?Wow. Um, first of all being called the villain like Wizard of Oz is a double-edged sword because let's be blunt, the Wizard of Oz was a fake.You kind of go, Oh, that's very nice. And then you go, Oh crap, and they called me a fake.So I like to take it on its face value that I am the guy that can less little get you through the journey. So I class myself as an educated man. But I don't believe the school had anything to do with that. I left. I left school at the age of 15 and ended up working on my father's construction site. And I didn't have any future didn't have any hopes didn't have any goals. We didn't live in a world of the internet where we were bombarded with what the other half was living with or what they had. So I grew up ignorant. And immune to all of the luxury and stuff like that. But as an entrepreneur, you don't become an entrepreneur, you are an entrepreneur. It's either your left-handed or your right hand is just, it's just one of those things. And I remember growing up, conflicted, disgruntled, dissatisfied, and all of those things that have everyone going, Oh, you've got a DD and oh, you can't focus and you can't concentrate. It wasn't the fact that I couldn't focus I couldn't concentrate. I wasn't being engaged. And nothing was excited me. Nothing was challenging me. And entrepreneurs, we need to be challenged. We come alive. When we're challenged. And as a bricklayer, I was being told this is what you do, and then you grow old and then you die. That was my life. And it didn't make sense to me. I left the building site, and not knowing what I wanted to do, but just know Do it but just knowing firmly that wasn't what it was. I ended up selling cakes on the back of lorries. I ended up being an insurance door to door salesman. And if anyone's ever seen me, can you imagine me knocking on your door an o'clock at night trying to sell you life insurance. It didn't go well. I ended up getting a job in Hong Kong by completely lying on a resume. I lasted 24 hours and I was fired.Now I was just trying anything to get to something that would challenge and excite me. And I found it in the funniest place. I ended up working on the door of a nightclub. And it was a great position. It was a great pedestal for me to watch the world I was able to watch humanity and to see how they handled themselves how they spoke to others how they interacted, you know, like bar staff is some of the best communicators in the world. You know, they'll talk to someone in a business suit, and then I talked to a group of girls are Guys completely differently within a split second you know they are very good at altering the way they communicate with the different people based on a split second assumption of your attitude, the way you dress how which you look out for you, all those kind of things as a doorman no one wants to talk to a doorman because they're there to punch you in the head. You know, no one wants to talk to him. But I was able to watch them and I would stand on the door of nightclubs and go, I want to be that person. I want to be that group. I want to have them as friends. And so then what I started doing was trying to find a way that they would talk to me as a person and not as a dormant and because I knew where all the parties were and all the best events where I started getting extra tickets and going up to my regulars going Hey guys, I know you like a good night. Did you notice a premiere going on on Friday? Are you going? Now we're not we don't know how to get in. Well, let me make a phone call. Maybe it again for viewing I started becoming this fixer. This, this guy that knew. And the only reason I did it was not that I was a social butterfly far from it was because I wanted to give the people I wanted to talk to a reason to talk to me. It was a Trojan horse. If I can talk to you about getting you into a private body, I can talk to you about what makes you successful, how you had things, why you change, and they always say you are the combination of the five people you hang around with. Well, it was fine. I was hanging around with five bikers. So that wasn't going to get me very far in life. So I had to change my circle when I did. It just started is that before you knew it, I went from getting people in the parties to throw in the parties myself to suddenly being associated with some of the biggest events in the world. From fashion weeks to Grammys to Kentucky Derby. Ferrari's Cavalier no classic Elton John's Oscar party, I became associated with the grandest most often Skylab fluent event on a planet, and therefore my clients were those people, all those people should I say? And then I started marketing them and branding their products you know, I know people coming to me going hey, I've got a company that sells lipsticks, you know, how would you do an advert? And I will I don't like your advert because you're marketing to the wrong people. And I suddenly start became a brand and so on for these companies. Two years ago, I got asked, Hey, would you release a book on the rich and famous people you deal with? And I said, Now I'd bet I'd be dead by cocktail hour. So then they came back to me this will okay. Would you buy a book on how fabric Live from London can now be working with Elon Musk and the Pope? And that made sense to me. So we released a book, not thinking it would be successful not put any marketing behind it. It didn't do well in the first couple of months and then it took off in the third and since then, I've been doing podcasts and speaking engagements all over the world. I consult for Entrepreneurs of all levels. I have an online course called Sims distillery that helps people learn how to communicate. And it's just grown and I've become my brand. So, from bricklayer to dealing with the meanest, most affluent people in the world to now being an author, speaker, and coach, it's a very interesting journey.Yeah, I love it. And so funny how different and different people come into their passion, different ways. And some people I had a guest on a little while ago who she found her passion, really through, it was something that it was her passion as at a young age, then she lost sight of it or she was dissuaded from it. And then she circled back to her passion. And I love one of the things you said, Well, actually, it's kind of a kind of both in hand in hand, you don't become an entrepreneur. You either are one of them or not ones, as a movie, and it's okay not to be an audience. corner, sometimes because I work in the entrepreneur world where I'm actively seeking out entrepreneurs. And, and so the assumption is by a lot of people that I just think everybody's an entrepreneur and everybody can do it. And I just want to work with everybody. And the reality is, I don't know what the percentage of entrepreneurs are, but it's not a high percentage of people who are entrepreneurs, there's a high percentage of them. There's a high percentage of people who are not entrepreneurs who liked the security, as the certainty, as the safety of working for an entrepreneur,and that's fine. That's fine. There's you know, we got three grades at the moment. And it's like me moaning at you because of your height. You know, you have no control over your height. Okay. So you either are an entrepreneur or you're not. There's a lot of one trip owners out there, they look at it and think, Oh, it's a sexy life. Yeah, I'm an entrepreneur, but they can't handle the two o'clock in the morning not being able to pay your bills on Friday or the fact that you all out on the front line, an entrepreneur is a guy that jumps off the cliff, and then builds a parachute on the way down. And there are phenomenal intrapreneurs I think every entre, we had a quick discussion on this before we went live. A good entrepreneur needs to surround himself with phenomenal intrapreneurs These are the people the love that life until the last bit where you're your next on the line, and that's fine. I'm surrounded by phenomenal intrapreneurs that are creative, driven, push it and help support me be on the front line. So I believe there are great entrepreneurs, but the one tripping is not too flaky and they fall by the wayside very quickly. And so how would you help somebody if they're sitting there listening to this and they're not sure who they are, what where they fall in that maybe just because of lack of experience, lack of Discovery a lot of people who listen to this they're their stay at home moms are people who have been basically sacrificed their life for for the love of their children or for other people. And so they've never really gained the experience or tried out the different positions, you could say. How would you help them kind of look at their life and say, Well, what about me? Where would I fit in these categories? Well, first of all, as an entrepreneur, you are mich broke, rich, broke, broke, rich, rich, rich, broke rich. It's a Helter Skelter over life. I don't think any entrepreneur, given the vision chart of how they're going to be over the next few years, whatever, optionally go, Oh, yeah, I like that. Because entrepreneurs will get laughed at spat at ridiculed Elon Musk musk. He said it to me ages ago. He said they laugh at you before they applaud. Now, if you're not the person that can stand being hated, ridiculed and laughed at the maybe you should be an on an entrepreneur. If you don't care, and you want to be challenged, maybe you're an entrepreneur. But it does come down to that final line of are you willing to take it on the shoulders, finances, because a lot of the times we've lost, we've lost as entrepreneurs money, and we've got it, we're up against it. And then all of a sudden, at like five o'clock on Friday, we're going to pay payroll, and we're running all of our credit cards to do that. We've all been through it. The life of an entrepreneur is not sexy. It's not something we chose is something we are.I love that I think that's so beautifully put. And if you go back and listen to it, and just ask yourself, hey, where do I fit, you know, it's okay. You might be as creative as, as eager to create in your life, different things, but maybe you don't have the wherewithal to have people ridicule us. That's something that I, I think I always had inside of me. But it for me, it took a while to expose that because of the social programming, that you should care about what other people think it took me a while to ultimately say no, I like in my heart. I don't care what you think about me. I'm going to do, what I feel confident doing and what I want to do, regardless of whether you think it's a good idea, anybody, right?Yeah, it gets really, it's very hard to run when you got someone sitting on your shoulders. And so careful about what you do, care about what you solve, care about what you do, but don't care about someone's naysaying opinion. you'll usually find that the person sitting in the corner going, Oh, look at Oh, he can't all watch it. That person's never going to be your client and let's be blunt, never amount to anything. Because people like to sit in the corner and tell you you can't do something because they don't want you proven the diamond Quit to do it themselves.Yeah, that is something that I completely agree with. And I tell people that I work with often had one, one woman a few months back who had asked me, and well, because she was thinking about working with me, she said, Well, I don't want to waste your time. And I saw her Look, I don't let people waste my time. Yeah,yeah, not exactly.twice on me. And if you rescheduled twice, you go in the hopper of people I might call once every six months. It's just not committed to their future yet, but you may be in the future like I don't allow people to waste my time. That's not how this game works. So I love that. So moving forward, something else that you said that I think people needs to understand. And I want to add some specificity here because this is I believe, key in this phrase, especially if you're listening to Gary Vaynerchuk. Or there's a lot of people I think Gary Vee is probably the highest one that says as often it's just you have to add value, you have to add value, you have to add value to others. People before you ask for value in return. And I think that that's true. to a point, right, just adding value, there's a lot of ways to add value in people's lives, right toilet papers valuable. Somebody guiding you a Walmarts valuable like there's a lot of value that you could add. But what love what you did, you added value with the intention that the value add was intentional too, as you said, a Trojan horse to get something out of it not that you expected or that you are going to do a tit for tat type expectation of something out of it. But you are very intentional with how you are adding value to whom you are adding value so that you could get around certain individuals. And please speak to that as to why that's so important that the intentional adding value rather than just random value addingyou got to be laser focus today because we're in a world of mass distraction. So you've got to be Short and sharp to the point while creating something that benefits you as well. Now, I agree with you about you've got to add value. I also agree with you that there are multiple different levels of value. But you've got to go to the value that gets as close as it possibly can to the core of the individual. So, you know, I've worked with very affluent people, very powerful people. Not always very famous people. So you can go to these people and you can say, Hey, I know you don't know me. Get that out of the way. That's always a good one to get out of the room straight away. I know we haven't met I know we haven't been introduced, but there's something that I would like to do with you. But before we get into that, I'm aware that you support this charity. I'm aware that you have got a new book coming out. I am aware that you're promoting your media brand. I'm aware that I've got an idea after looking over this, how I can help you get more reach, get more input, get more donations to get better. Marketing getting better, and show that you've paid attention to? Okay? You may well turn around and go all this and they may turn around and go, Well, actually, we've got a marketing team that just actually said that to me. And I've said about what and they've come back to me and they've gone, hey, we've done now I've gone right. That's, that's brilliant. But it shows that you focus and As the old saying goes, they won't care until you show you care. Now, in that conversation, if you dissect what I've just said, I've got out of the room that you don't know me. And when I say you don't know me, you may know my name. You don't know my credibility. You don't know my reputation and your right. reputation and credibility in today's counts. Okay, so I've got that you don't know me. You don't know me, you know my name, but you don't know me. I've also made it clear that I want something from you. If I say to you, I need a tip. 10 bucks. But before we discuss that I want to talk to you about you're going to know straight off the bat I need 10 bucks. So I like to get it out of the way that hey, I need something from you. I've got something I want us to do. But before we get into that, and then you go into the reason why you need to keep me in the conversation because I'm here to benefit you. If you go in with that, they know you need something. Why do they know that? Because you told him quite bluntly, I need something. So there's no, there's no sitting there going, what is this guy after? I've just told you I want something. And she allows the person and relaxes easy-going, Oh, well, he wants somebody to bang on a minute. He's bringing something to me first. And that is a good one to get out of it. So that's how I enter into every conversation, whether it be dealing with the Vatican, whether it be dealing with Richard Branson, I always say hey, I need something but before we get into that, I know you're doing XYZ and go into that route. I love that I love this to me. It's a simple four-step process.Making every conversation intro sample where you're building rapport credibility, and you're building that now. Don't fall on yours. And don't, don't be scared to fall on your face say get as big of the nose as possible. But on the other hand, do your research, right everythingis important.Yeah, every client that I meet with, I have them send out a fill out a form where I get all their social media links so that when I'm sitting down with them, before I meet with them, then I know what things we have in common, what things I can support them with and what things I can't, the things that I can't support them with, I'm probably not going to bring up in our conversation, because that would be like shooting yourself in the foot. To understand who you're talking to understand where you can add value. Don't take on somebody that you can't add value to just because you want to be around them. Be clear and make connections where possible. And too many people want to be the everyman everything guy It's just not. You're not supposed to be the everything guy. You're supposed to be good at what you do. Oh for me, you know, I've got a brilliant gardener that I speak to absolutely every single week about my garden, but I'm not going to have him do my taxes. It's not a problem to turn around and think this person is good for that, but not good for that. Yeah, exactly. I love it. So what would you say? When did you because I know it's a journey. And we kind of talked about this, but what was there an exact moment where the light bulb clicked. You're like, Man, this is what I want my legacy to be.Oh, I don't know if I even know what my legacy to be. And I have heard I've heard that question come up a few times before but I'm kind of in the fight and on the journey and enjoying the view. And I haven't. I have some very basic principles. I want to be crystal clear. I want to be in possible to be misunderstood. And I don't want people to be confused. Now, if that ends up being my legacy or ends up being sketched on my tombstone, I'm happy about that. But there's a lot of people that plan for things. And for a lot of people, they need to plan. But I plan to seconds after I've jumped off the step, and I find that I only become good when I get going. And everything that I have ever started a shit. I know the first time I do anything, the first time I do an interview, the first time I did a podcast, the first time I wrote a pushbike The first time I tried to do a business meeting, every single one of them was rubbish. But you need that rubbish to be yet golden. And I have learned that so if I wake up one morning and go, I'm going to do a podcast I'll do a podcast. It'll have a crappy already. We do have a bad signal, it has a terrible microphone. Everything I try I try differently. And so legacy wise, I don't know if I found my thing yet. I just know what I found is an elf. And I'm going to promote a good friend of mine called Joe polish. He openly talks about elf businesses easy, lucrative and fun. And if what you do can be those three things, those three things, keep doing it. I have had lucrative businesses. I've had lucrative projects, but they've been stressful and they ain't been fun. They made me a lot of money and I bought a new motorbike and I've had great fun doing about great finances doing them, but they ain't been fun. So I now try to find elf projects and elf businesses. And I would say now for the past three or four years with my brand coming out of bluefish did I'm in an elf momentum at the moment and I'm enjoying it. Where is it going? I don't know. But as long as itself I'm stayingwith it. Awesome. I love that I never heard that acronym but I think I will start asking myself what in my life is falls in that category? And what is health? Yeah, that stuff that doesn't for sure.Absolutely. Joe polish. You said some very intelligent things. He's also said some very stupid things because he's a weird individual. But yeah, he's given me some incredible nuggets which have helped my life.That's awesome. So now if you were to say there was like one story or one point in time where you decided to stop caring about naysayers? What was that one, that one moment where you're like, Okay, I just, I just don't care? Or I'm doing my thing.I listened to the worst person in the world and that was myself. And I went through a very, very dark month. My life I had been I was about eight years into being the man that can about eight years, I had some of the richest clients royalty caps in the industry, you know real power players around the world as clients send me hundreds of thousands of dollars so I just a night out or weekend away. And I woke up one day and I thought to myself, Oh my god, you know, I've got to change. I don't know why, but I just thought I had to. So I took all my earrings out and I covered my tattoos by wearing long shirts and you know, I thought to myself, Oh, I have to be a bit more pronounced. Now. I have to be a little bit more British. You know, just everything about me changed. I started wearing suits now anyone that knows me knows I'm on two wheels forever. And I bought a car. I bought a vintage Ferrari to try and impress you. I bought a $50,000 odham up watch. I went to Donna Monaco, and I throw a kickoff party in my suit with my Ferrari with my watch. And I came home, and I got the photographs of that event. And I realized this was the first event in my life that I hadn't shown up to this avatar of who I wanted to be had this pretend Steve Sims. And it depressed me and I got drunk and I was drunk for about three days. I didn't know what had happened and I realized that I had listened to all my subconscious all my inadequacies, all of my self-doubt. And I had become this shield, this persona, this alters ego. And luckily it was my wife that said, Look, people don't buy the suit and the car they've been buying this you for years, they've been sending you money as this quirky guy, the comm spell and anyone that's ever got an email from me knows I can't spell but it didn't stop me write a book. Don't focus on your inadequacies. Don't focus on your weaknesses. Because you end up with incredibly focused, targeted weaknesses. They don't get any better focus on your unicorn. So I realized that I sold the car immediately. I got rid of the suits. Funnily enough, this was in the late 90s. I wanted to keep the suits because they were nice suits. I put them in my cupboard. And it was about three years ago in Los Angeles, I gave them away to goodwill, and I'd never worn them. never worn them since that day, because I felt they were toxic. No, I like putting on a nice suit. But it was never those suits. He ended up going and buying different suits. So that was my dark time when I listened to my doubt, and my inadequacies, and since then it's a case of Hey, this is me. Now I've got an I know you're in Utah, but as far as La is concerned, it's a bit chilly and I've got off No shirt on, but there's a black t-shirt underneath and that's where I'm showing up as me every single day. If you don't like it, we can part ways and we'll all be fine but I am never going to use a single second of effort to be somebody I'm notso that was my tongue fineyeah i think that's often the hardest person to get hundred silence right you can get to the point where you tell everybody else to go screw themselves but being able to tell yourself to go screw yourself as you talk and lean into your uncertainties lean into your your your fears and you say look, I'm going for it regardless that sometimes it's the hardest thing to master as far as like financially going from the different areas. I mean, going from a bar bouncer having lost your job in different areas. How did you spend, how did you make that transition from from employment into employer or entrepreneur financially because I mean, you alluded to this to at the beginning where you're rich, you're broke, you're rich, you're broke, you're rich, broke, broke, broke, broke, broke rich. Like I understand that happens. And I think that's one of the bigger fears of people who are thinking about making the jump. And so how did you level that? How do you handle it with your wife? I don't know if you have kids, but like, how did you make that? an okay thing for them.I have to stop my bank account from becoming my barometer to react. And it took many years, but the thing that would happen was I would have a ton of cash in the bank, and I'd be like, oh, I don't need a try. I got loads of money. And the money goes quickly, especially when you've got a nice house and you know, you got payments and I do have kids, I have private schooling and before you know it that starts whittling down fast. And then you go crap, I got no money, and then you go and get into stressful deals and projects that you shouldn't have got into but you have done now because of the checkbook. So you're going from candlelight, you know, fire to beach fire to the beach. And it's, it's bad. And as I say, I was using my bank account to dictate me. And it was the tail that wags the dog. The smartest thing that happened to me was when I suddenly started realizing that I was pathetic at certain things, and an entrepreneur wants to be great at everything. The Smart entrepreneur realizes, you know, we're not, we're great at one or two things, but the rest of it, we may be adequate, or maybe really bad at, okay. So as an entrepreneur, I realized that my wife was detail-oriented, she would come to me and she'd be like, Well, look, I've looked at the spreadsheet, and I'm like, Well, I don't want to look at spreadsheets was the bottom line. Because that's how I vision things. So then we realized that I can steer the car, you know, I can be the big powerful engine that can make it go fast. But I need other people to help me. I need a good set of tires, I need a good set of brakes. I need a good steamer, you know, and I suddenly started finding those people. And I can go, Hey, we need to send this person a great brochure. Get someone to design the brochure, hey, record what you think will be great. And then get someone to write the copy to translate your vision into what someone else can meet. So, Claire, my wife became good at managing and handling me. And she was like, what, okay, and so what we came up with, we came up with the 10 grand credit card. Okay, which started in my late 30s, maybe 39. Oh, yeah, realtor. I hadn't quite hit 40 at the time. But she said, okay, you're gonna have three credit cards, because no matter where you travel in the world, Sometimes, you know, something can happen to a credit card, and it screws and or, you know, they try to send you a verification code. But of course, you're in a foreign country, so you're not getting it, you know. So we have three credit cards. And she said each one of those credit cards has got 10 grand because no matter where you are on a planet, if you've got 10 grand, you can get a couple of hotel nights and you can get a flight out of it. Or you can pay a hospital bill, you know, 10 grand is a great instant support number. Okay, so she said you got three credit cards for 10 grand,you add a bank account, and she kicked me out of the bank account, I could not go and see how much money I had in there. Now, this is what happens. You stop reacting to your tail. You start looking at someone and going okay, is this a project I want to accept? Is this a client I want to be doing and in focusing on the client and not focusing on the checkbook. You get to accept deals that make sense and don't motivate your bottom line. You start we at you reacting with your stomach in your head and not with your with the fear of how much money's in the bank. You take better deals. And when you take those better deals, you start solving the problems that the client has. And then he starts reaffirming the knock-on effect by stop looking at the bank account was monumental to me. And my wife would just say to me, oh, how's it going? What's your pipeline? Like? And she would talk to me in my language, you know, are you busy at the moment? Well, things are starting to get you to get a bit quiet. Oh, well, maybe there are some opportunities for you to use that time, which was code for the bank account that needs replenishing. But she wouldn't tell me that because then I don't get the wrong kind of deals. So a good entrepreneur needs good support around them. If you are good at designing things but crapper doing invoices and the first time I realized how bad I was at doing an invoice was when I undercharged someone by 10 grand. And I had to pay 10 grand for that trip. Okay, now, do I go to the client and go, Oh, I made a mistake? No, I just paid 10 grand to learn the course, that I should never do invoicing again. And that was the last time I ever did an invoice. I've never done an invoice soon. I have no idea how to get into QuickBooks. I still don't know the potent passcode to get into my bank account. I don't need to it's not what I specialize that it's not my unicorn.Oh, that's so cool. I've talked to one other person who was very similar. He did door to door sales. And he just said Look, when when I decided that I want to stop looking at my bank account and just as long as I'm making more transactions or whatever, I'm helping more people than everybody else. I know I'm making more than anybody else. And that's got to be enough. So Yeah, there's value in that for sure. So how could we if we wanted to get connected with you, or if we had a business that we want to do to help us with? How would we get in touch with you? How do we get in touch with your, your, your book? Your Sam, sorry, your sim distillery, how do we get in touch with some of these tools to help usgrow? What we did an online course that should give you the basics called Simmons distillery.com. There's one aim in Sims. Sims distillery.com is my 16 part course that hopefully will help you get the first steps if you don't want to jump into their bluefish in the art of making things happen, should give you permission to fail and dream bigger. If you want to get hold of me. I'm not hard. I'm at Steve de sims.com. But you can also find me on Instagram, Facebook, all of these places. We've even got a free Facebook community called an entrepreneur's advantage with Steve Sims. So there are loads of ways you can reach out to me if you feel as though you want me to answer help with your company. That's nice. But I would suggest you go through those other ways. First you look at the book, do that do your homework first, you may find by doing that, you actually discover other questions that you would have come up with other you come up with, you wouldn't come up with a view to jumped into me straight away, and I want you to be as productive, productive and as powerful as possible. So it's usually best to get the book, get the seems to Sylvie? And then can I get used to my mentality, you may find, I'm not your best choice, I may not be the best person and only you are going to decide that but you're not going to know they should go through the first steps.That is so true. I'm redoing a training system for a lot of my business partners and our leaders. We're talking about what should be in there. It's like it's all in there. If they come and ask me a question before they've done their research or something and I don't even know what they don't know. But I do know what I've already put out there so they haven't taken it down. of the free content that's already there. I like there's not a lot we can do for them. And so I love that you said it that way. Agree, go do those, those things that he's already prepared for you and if you like him, then reach out and get and get to know him a little bit better. So we're at the pretty much at the end here, but I have two more sections here. So the last one is a legacy on rap. Sorry, the first one is a legacy on rapid-fire. So I'm gonna ask you five questions, looking for one sentence answers to go through these and just kind of fast, fast fast. Are you ready for this?I'm ready.Okay. So what do you believe is holding you back from reaching the next level of your legacy today?dream bigger, but I never want to stop dreaming people hold themselves by not dreaming big enough. And as far as I'm concerned, the bigger the dream, the bigger the achievement.Agree. Awesome. So what next one is what is the hardest thing you've ever accomplished?What the story I told you getting over me You can be your biggest advocate you can be your biggest success your biggest asset but sometimes you can be your, your largest devil and your biggest delta. So try and kick that little monkey off your shoulder.Awesome. And then what do you think your greatest success to this point in your life has been?No carry? I have no care about you laughing at me when I fall over. Just stick around to see me get up again.Amen to that. And what would you say is one secret the wave has contributed most to your success.My dad is probably one of the biggest on educated men on the planet. big thick Irish bricklayer fella. And I remember as a kid, he put his hand on my shoulder one day, for no reason wasn't even looking at me. We were just walking down the street. And he said to me, son, no one ever drowned by falling in the water. They drowned by staying there. Now at the age of 14, I thought I'd swallow the fortune cookie or something I couldn't understand where the bloody hell this came from. But you know that is often stuck with me and now and then I fall over quite often and I go, right. It's my decision whether when I stay here and drown, or I get up so I would give him that credit.Awesome. And what are two or three books that you'd recommend to the fuel your legacy audienceblue fishing, the art of making things happen by me Steve Sims obvious one, Dr. Zeus because I find that they got a lot of stuff in there that people don't realize how powerful anything by Jay Abraham because all of his methodology and style, critique sales techniques from the 80s are actually more powerful and impactful today. And if I can give you the fourth one, anything that allows you to dream, anything that's kind of like science fiction, espionage, spy novels, john Grisham, anything that makes you kind of dream in your head That's good because the difference between us an AI is AI can't dream, create an action act, it can only deliver what you asked for. So start meeting things that make you dream and take you to a world beyond your imagination.That's so interesting. I've never heard anybody put it that way, the difference between us and AI because that's a, if you don't follow the technology that's coming up quick, big difference, like AI is going to be able to replace a large percentage of what humans are currently doing. And the question is, but what do we do with all that free time as you're right asked you an It looks like you have a little bit of free time. What are you going to do with that? And that's a real question to be asked. Millions of people are being put out of jobs daily, across the world because of artificial intelligence or some form of robotics. And if you're not thinking how can I then go create more value for the world and give back then you're going to be sitting there doing nothing? pretty quick.A great, greatyeah. So here's the last one. Question. It's my favorite question. I excited to hear your answer. I don't know what it's going to be. But we're going to pretend that you've died that you're dead. Okay. 210 But okay, no, no, it's 200 years from now, six generations from now. So your great, great, great, great, great-grandchildren are sitting around a table, and you have the opportunity to kind of listen in to the conversation that they're having about you, your life and your legacy. What would you want your great great great, great-grandchildren to be saying about you? 200 years from now.He lived by his standards and not others.Simple as that simple as that.And it doesn't need to be any more complicated. I love it. Thank you so much for your time, Steve. I'm just grateful and honored to have you here on the show. And if there's ever anything I can return the favor to you. I'd love to do so. Thanks. And love to if you ever back in Utah. I love to meet up with you.Hold to a panel. Thank you.Yep, no problem. We'll catch you guys next time on fuel your legacy.Thanks for joining us. What you heard today resonates with you please like, comment and share on social media tag me and if you do give me a shout out I'll give you a shout out on the next episode. Thanks to all those who've left a review. It helps spread the message of what it takes to build a legacy that lasts and we'll catch you next time on fuel your legacy.Connect more with your host Samuel Knickerbocker at:https://www.facebook.com/ssknickerbocker/?ref=profile_intro_cardhttps://www.instagram.com/ssknickerbocker/https://howmoneyworks.com/samuelknickerbockerIf this resonates with you and you would like to learn more please LIKE, COMMENT, & SHARE————————————————————————————————————Click The Link Bellow To Join My Legacy Builders Mastermindhttps://www.facebook.com/groups/254031831967014/Click here to check out my webinar as well!————————————————————————————————————Want to regain your financial confidence and begin building your legacy?In this ebook you will learn:- The 9 Pillars To Build A Legacy- Clarify you “why”- Create Daily Action Steps To Launch ForwardWant Sam’s FREE E-BOOK?Claim your access here! >>> Fuel Your Legacy: The 9 Pillars To Build A Legacy————————————————————————————————————

Ana Rivero: Welcome, welcome to "Community Association Matters". You get to see a name with a face. Finally, and I'm so glad to have you back in the 2020s and new year. So hopefully we'll do a few more of these, podcast vlogs, if you will. And I'm so glad that you guys are back with us and joining us. We have some great new ideas and topics that we're going to be discussing over the upcoming months. And I hope you continue to join us in the future.  So, as you know, our podcasts are sponsored by Allied Property Group. So Allied Property Group is a full service, condominium and homeowner association management firm. We have been serving South Florida since 2003 so a little bit over 17 years, and we can do onsite and portfolio management. So I hope you reach out to us. our web information and contact information will be available at the end of the, of the vblog.  Today is interesting because we have Sal from Jurado and Associates. Jurado law. Perfect. Sal and I have been working together for many, many years. And we were just talking about some exciting news. We've opened up an office in the Fort Myers, Naples area, so now we can service condo through the Southwest Florida corridors. So we're very excited about that. We hope that you guys will, that hopefully this will reach you and you'll be able to contact us and, and learn a little bit about our company. So, Sal has been working with us for, I don't know how long Sal Jurado: 10  12 years, Ana Rivero: Something like that.  Sal Jurado: Yeah.  Ana Rivero: We look very young, so I know it's hard to believe, but we really have been working together that long. So Sal, tell us a little bit about yourself.  Sal Jurado: Yes. My name is Salvador Jurado, of Jurado Law Group. I've been practicing in the area of condominium and homeowners association law since 2006. This is what we do on a day to day basis. We represent both condos. And HOAs.  I teach a class at the FIU College of Law on community association law. So we are very familiar with, you know, all the trending topics, you know, that are, that are coming up. and looking forward to talking about emotional support animals. Ana Rivero: And Sal has three boys.  Sal Jurado: Yes. And they keep me very busy. Ana Rivero: Well, the reason why we asked you here today is because recently, HUD came out with some new guidelines for emotional support animals and service animals. And that is a very hot topic in not only condominium in HOAs, but also in multifamily and residential properties with landlords. And, it's been, kind of like the wild west for the last few years. There's been a lot of new areas that have developed and that I think giving people more freedom to have these emotional support animals that I'm sure are very important and do serve a role. But the fear is always, where's that balance? Right? There's the balance between someone's rights and somebody else's rights. So, to start off what do you want to tell us about the differences between what a service animal is and what as, an emotional support animal.  Sal Jurado: Yes. And that's an important distinction. Before I get into the service animal and the emotional support animal, I do want to read through, what the intent of the HUD laws are. So you have what's called the Fair Housing Act, right. And I'm going to read it verbatim: The Fair Housing Act states that it is unlawful for a housing provider to refuse to make a reasonable accommodation that a person with a disability may need in order to have equal opportunity to enjoy and use a dwelling. So in a nutshell, what that means is if you need an animal to allow you to enjoy your residence, just like any other person kind of thing. Then you should have the right to be able to bring that animal with you into your, into your dwelling. So the rule has been made, it's a good rule. It has, you know, good intentions. But like Ana said, you need a balance, because you do have homeowners that they push and they push and they try to take advantage of this rule.  So the first question, you know, that needs to be answered is, you know what Ana was saying? Is there a service involved? Or is it an emotional support animal? And the reason why you want to ask that question first is because you know they are different, and there's different standards that apply to each one. So to get into service animals, a service animal can only be a dog. Okay? It cannot be a cat. It cannot be an alligator. I saw it on the news the other day, which was crazy, but it could only be a dog and it has to be a dog, that is trained to assist, you know, with a disability and it requires training. It's harder. I don't see service animal requests as often as I see, the support animal requests. And you'll see why. So a service animal can only be a dog. And number two, it has to be specifically trained to assist the individual with his disability. Ana Rivero: Right. Okay. So like a blind person, perfect example, a guide dog helping him with, you know, accessibility to correct different areas.  Sal Jurado: For example, you know, a dog assisting an individual who's blind. So support animals, that's where, you know, it gets a little gray. A support animal. It doesn't have to be a dog. It can be a cat. It can be a rabbit. It can be a  miniature horse. The other day I saw on the news, an individual who was claiming a beehive, a storm of bees, was her emotional support animals, which is crazy. Yeah, I've seen it. I've seen alligators, individuals requesting that alligators be emotional support animals. So it gets a little trickier with emotional support animals. The purpose of these guidelines is to assist housing providers in, you know, what steps should they take? What questions should they be asking? What questions should they be asking themselves?  And you make a good point. You know, these rules don't only apply to community associations, they apply to any housing provider. So specifically landlords. I represent several landlords and these issues come up just as often as they come up in the condos and the HOAs. So that's the main difference between service and emotional support animals. as we get into this, you'll see that the questions you ask are different depending on whether it's one or the other. Now, one thing that's important is just because an individual requests that you make an accommodation under the service animal side of the rules. That doesn't mean that he then cannot, if that doesn't work out, he can then ask for permission as an emotional support animal. So it doesn't end like, let's say you determine it's not a service animal. It doesn't end there because it may still qualify as a support animal, allowing him to be able to, you know, have the animal with him.  Now regarding condos and HOAs, right. The first thing an HOA needs to ask themselves is, do we even have the right to prevent an animal? So before you get into the whole emotional support, animal or service animal, the first thing a board needs to determine is, do my documents even give me the right to say no, because if it's a set of documents that are silent, they don't say anything, then you're not even in the position to even say no because board's powers are limited to Florida law or whatever's in the declaration  Ana Rivero: So quick question along those lines. a lot of documents may be silent as to pets. Some have guidelines as to what and not, implies that a pet is allowed, but it's also usually under a rule section of the governing documents. So when a board decides they want to change the rule. How does that impact this?  Sal Jurado: Okay, so good question, so if you have a set of rules that are recorded and they're part of the declaration. If you're gonna change what the rule says, if it's a material change, you're going to need a vote by the owners, and it's usually a two-thirds vote for passing. If the board is simply passing a rule to help clarify what the intent of the declaration is, so for example, let's say, the declaration, you know, a good example is, you know, if the declaration says, you know, no dogs allowed, right, but we're going to pass a rule that if the declaration says no dogs allowed unless you get our approval. But we're going to pass a rule that clarifies the steps in order to get our approval right. You're not really changing what the declaration is saying. So in that situation, the board itself can simply just pass a rule at a board meeting. You don't need a membership vote, but if, if you're going from no pets restrictions to 100% pet restrictions there, you're changing, you know, the intent of the declaration. So there you wouldn't need a membership vote.  Ana Rivero: So this is the clarification or where we're seeing the biggest problems is in condos then have the no-pet rule. Correct. Cause the ones that have a pet rule, you can maybe ask that they show vaccines or that they provide proof that the animal is not going to be a danger or that they're going to be in a leash. You can modify some of the rules governing the actual animal, but in a no-pet rule or in a condo that has it in their documents, that there can be no pets. How does this affect them?  Sal Jurado: Meaning a condominium or their documents say no pets allowed? Yes. So the whole, the whole purpose of these, of the Fair Housing Act is to tell homeowners, I mean, housing providers, condos, hos or landlords, the purpose of the FHA is to tell them if you have a no pet policy. Right? You need to make a reasonable accommodation and allow the individual to have a pet if he meets certain criteria and it goes back to every individual has the right to use and enjoy their dwelling. And if the individual can establish that the only way he can use or enjoy their dwelling is with my dog or with my cat, then you have to make an accommodation. So this definitely applies to any association that has a no pet policy. It doesn't matter what your declaration says. Your declaration can be black and white and say, no pets allowed. It doesn't matter. It's a federal law. And  Ana Rivero: It supersedes, I guess, condo documents, correct?  Sal Jurado: Yes. So if the condo documents say no pets allowed, but the individual requests a reasonable accommodation, meaning they're asking, please make an exception for me based on this disability that I have, as long as they follow certain steps, they have to grant that request.  Ana Rivero: So let's talk about that. What are the certain steps that they have to follow, or what are some of the things that we can now do that we maybe weren't allowed to do before? Sal Jurado: Correct. A couple pointers, just practical pointers. You cannot, many, many documents allow you to charge what's called the pet fee, right? Many landlords, you know, require a pet fee, right? You cannot charge a pet fee to either a service animal or an emotional support animal. So let's say the individual, you know, those, what they have to do to get, you know, their, their animal qualified at that point. You know, they're not even considered an animal, but by law. Got it. Okay. I'm sorry. They're not considered a pet. Right. But they are a right.  Ana Rivero: So along those lines, can they do a security deposit or is that no?  Sal Jurado: No Feeing. Yes. It's considered a pet fee. So a mistake that landlords and boards make often is, you know, they charge a pet fee after you get approved. Okay? You got to prove. But we need a pet fee to protect the common, you know, the common elements or common areas that's not allowed for the, for the emotional support or, or service animals. and then like I said earlier, you know, these assistance, animal assistant assistance animals are not considered pets. So. The no pet policy does not apply. That's the way the law is written. Now, if, if for some reason the animal they're requesting, they can't provide, you know, a letter from a doctor, they can provide documentation justifying the need for it, then it is considered a pet and the no-pet policy applies. Okay. Well, that's a simple way. Okay.  Ana Rivero: Looking along the lines of the letter from a doctor. What we see a lot are certifications on the internet or a doctor. We're in Florida and you get a certification from a doctor, from another country or from Wyoming. Does that still count?  Sal Jurado: You know, that is the area that I have the most issues with and in these HUD guides, first of all, these HUD guidelines, the set that came out is dated January 28th, 2020. It's about 15 pages long and it walks you through the analysis and it does touch upon that subject, regarding what's called documentation from the internet and they don't really answer the question., but they do give you some recommendations. So what the guidelines say is if, if they show up with, with a random letter from, like you said, Wyoming, right? And it's a doctor that is not really treating them. they simply just pay the fee and they got the letter online. That's not good enough, but that's what they say. That's not good enough. But then, but then they go on to say, you know, there are many legitimate healthcare services that do online evaluations. So if it's a, if it's legitimate and if the doctor is treating them and they are a patient of the doctor than it is okay. So we get into the whole, you know, is he really a patient or not? Now, one thing I've done in the past. And I don't see an issue with this is I've actually called the doctor's office and I've asked them, is this individual a patient? And that's it. I don't, I'm not allowed to ask anything regarding, you know, what the disability is, you know, the underlying conditions, cause that's all protected. But the way I see it is if I get a letter from a doctor telling me he's my patient, right? There's nothing wrong with me calling the doctor's office. Hey, I just want to confirm that this is your patient. I've done that several times. And believe it or not, most of the time, I actually, pretty much all the time, they have confirmed that the individual is a patient at that doctor's office. So that's one way to weed out, you know, the random letter from Wyoming.  Ana Rivero: Okay.  Sal Jurado: So that's, that's what they said about the doctors.  Ana Rivero: There's, there's some, there's some things. So hopefully that will strike a little bit of fear in anybody who wants to do something fraudulently.  Sal Jurado: Yes,  yes. And you bring up a good point. The purpose of these guidelines is not only to assist, you know, the condos or the landlord, but also the individuals who really do need an emotional support animal because. There's been so much fraud in this area that many of the housing providers, you know, are jaded. They really don't believe you. So, you know, they jumped to conclusions. But now at least the individuals who really do need, you know, a support animal, they know what they need to provide, and they know that landlords know what they need to provide. So it should make it easier for those individuals.  Ana Rivero: What are some of the things that they ...  Sal Jurado: so these guidelines are, they're broken down into, into service animals and then into, you know, support animals. So. Let me walk through the questions. We have several questions. Okay. So these are questions that we can ask.  Yeah. These are questions that you can ask and then more important. These are questions that you should be asking yourself when doing your analysis. Okay. So for, for service animals, first of all, it defines a service animal as any dog that is individually trained to assist the individual, what we discussed earlier. Okay? So if you get a request. for a service animal, the first question you need to ask is, is the animal the dog? Okay? If it is a dog, then you move on to the next question. Okay. If it's not a dog, let's say you're out of service, but he can still try to get that animal in as an emotional support animal. Okay, so the first question you want to ask yourself is, is it a dog? No. If it is a dog, the next question is, and I'm going to read it. Cause if they wrote it verbatim, is the dog readily okay? Is it readily apparent that the dog is trained to do work or perform tasks for the benefit of an individual with a disability? So first you ask, is it a dog? And then he's a trained okay. And is trained to do work to assist that specific disability? The blind individual is a perfect, is a perfect example. Okay. So  Ana Rivero: in other words, if something is obvious per se?  Sal Jurado: Yes. Okay. Yeah. So if the answer to that one is yes, then it's service time, then you have to give them, the term is a reasonable accommodation, but all that means is you got to let him have the dog. Ana Rivero: And I think for, at least from the board side, I don't think any board member has had an issue with service animals. The issue has come in with the, Sal Jurado:  Correct. I agree 100%. now you, you made a good point because there an issue as to what is a readily apparent, disability of an individual who's blind is easy, you know, but, you know, I've dealt often with PTs, I mean PTSD, right? Which you don't know. they can tell you they have that, but as a, as a manager, as a board, you don't really know. Yeah. So then, they defined, readily apparent, you know, as individuals blind, a dog pulling a wheelchair, you know, so on and so forth. now if, if the answer is no, like, I don't know, like we go back, is it a dog? Yes or no? Is it trained to assist with that disability? Yes or no? If it's a disability that's not readily apparent, you don't know. Then you go into the next couple questions and they are, is the animal required because of a disability? And then what work or task has the animal been trained to perform? Okay? You are not allowed to, you're not allowed to get into the specifics. Like if, if a doctor writes a letter. The, because of the HIPAA laws, they can get into like the diagnosis. But what I often see is, you know, the individual has a disability, you know, the individual needs this specific dog to assist them with the disability. In my opinion, that's enough. As long as you know, you're able to verify that the doctor did treat that patient. Okay. Which is what, which is what is, which is what I said earlier. Okay. So then service animals are, are, are, are easier.  Ana Rivero: But before you go into service animals real quick, before, I believe that miniature horses were allowed to be a service animal. Is that, no longer.  Sal Jurado: It's funny, the new guidelines do not talk about the miniature horses. So, you know, I've talked to other attorneys about the miniature horses and everyone's split, you know, some say. If the new guidelines don't mention it doesn't apply anymore, right? Some individuals say, yes, it still applies this. This is just like an amendment to what was there before. So I know it. I would say yes, it's, it's still, it's still in play Ana Rivero: Interesting. Sal Jurado: But I still haven't had the miniature horses come up yet. They're all gonna come up many times, but not,  Ana Rivero: but I thought it was interesting that they did not mention it vs before it was specified. Sal Jurado: So. Correct. Correct.  Ana Rivero: Moving onto emotional support  Sal Jurado: Regarding emotional support animals. it gets into the questions. For the emotional support animals.  Ana Rivero: And again, these are questions that we as either board members, managers, or landlords are asking ourselves regarding the applicant. Sal Jurado: Correct. And then it gets into, you know, what the doctors, when you can ask the documents and all that. So the first question is. Has the individual requested a reasonable accommodation, which basically means kind of, kind of have the animal, that is asked to get or keep an animal in connection with a physical or mental impairment or disability? So the first, the first question is, you know, have they even asked, you know, now one thing that's important is the request does not have to be in writing. It could be verbal. I've had many managers know they didn't ask for it in writing. It doesn't matter if it could. It could be verbal. Now, if I were to represent, you know, a homeowner seeking a reasonable accommodation, I would recommend that they do put it in writing. Just because it's all, it's clear to everyone knows specifically what you're requesting. Okay. There's, there's no confusion. okay. So if the answer's yes that they have asked, then you proceed to the next question. okay. And the next question is, does the individual have an observable disability or does the housing provider already have information? Giving them reason to believe that the person has a disability. So you know, if the individual is blind, he's in a wheelchair. Those are readily apparent disabilities, right? If it's a mental condition or emotional condition, that's where it gets. Tricky   Ana Rivero: You have a tenant that perhaps is former military and you know that you know what? Just from conversing with them or something that they wrote in the application, then that also is considered correct. Previous knowledge.  Sal Jurado: That situation does happen though. It happens not often, but it does happen. Then it gets into, you know, the difference between the observable and the non-observable disabilities. And it gives you examples, you know, blindness is for the visible ones. And then it gets into, you know, the mental conditions for them for the non-visible is all right. So if, if it's not readily apparent, if the individual has a disability, you move on to the next question. has the person requesting the accommodation provided information. The reasonably supports that the person seeking the accommodation has a disability. That's where we get into if they have a mental issue or if they're former military and they have PTSD, you know, how they provided, you know, documentation supporting their claim. and that's where, you know, what I normally see is, you know, that the letter from the doctor and you can't, You cannot request the specifics of how he's been treated or what it is. But if the doctor gives you a letter like I said earlier, that says, you know, John DOE has a disability. He needs a dog or a cat, you know, to assist them with his condition. My personal opinion, that's enough. Okay. Like I wouldn't take the chance of denying him and had an issue with her. Another thing, if you, if you improperly denied individual, you know that they can report you to HUD and even dealing with HUD, you know? Right. Yeah opens up a whole new can of worms...  Yes. a whole new can of worms.   Okay. Now then we get into. Ana Rivero: And that was there before. I think right up until now, nothing's really changed. Nope.  Sal Jurado: There's not, the new guidelines don't really change. , what attorneys were doing before or managers doing before. It just, it just help. It helps. The managers will set up a set of best practices on what they should be asking themselves and. What information they can be requesting from individuals. Like for example, for example, you know, I've seen associations have like a form, like a preprinted form that says, you know, name of the doctor, day of treatment, you know, describe the condition that you have. And then it has to be notarized. You know, that they're very clear that that cannot be done. You cannot require, you cannot have preprinted forms. You can not require the doctor to state under oath, you know, this is what I'm requesting. Right. It cannot, you cannot require that anything be notarized. So that is a change. Cause they came up very clearly saying, you cannot do that.  Ana Rivero: interesting. Sal Jurado: Yes. So okay. The documents from the internet. Okay. So then you move on to the next question. How does the person requesting the accommodation. Provided information, which reasonably supports that the animal does work, performs tasks, provides assistance under, provides therapeutic emotional support with respect to the disability. So we go back to the letter, you know, once, once you get a letter from, whether it be a medical doctor or a psychologist, psychiatrist, you know, that States, you know, the individual hasn't had a disability. He needs this animal. At that point. My position has always been you grant the reasonable accommodation, but there are exceptions. You know, I've had situations where the board is concerned that the dog is, dog is aggressive or too aggressive animal, right? Which is a tall, which is a tricky situation because you know, what the guidelines, what not this set, but what the former set of guidelines stated was that whenever you have an animal that's considered a threat, you know, you need to base your decision on facts. Not a hunch. It can be based off of, you know, I think that dog might be aggressive because a it's a pitbull Ana Rivero: Should have bit somebody, you are shown aggressive tendencies.  Sal Jurado:  Aggressive tendencies. Exactly. And then what pit bulls, you know, pit bulls are illegal in Dade county they come, right? Right. this supersedes the Dade County law. So just because the individual has a pit bull, right? But this way, even if the condo docs say no pets, even if it's a pit bull and there's a law that says no pitbull such as Dade County, this law, the FHA supersedes all that, right? So if the, if the individual requesting the animal provides a letter from a doctor, provided that the dog is not aggressive and the board has no reason to believe it's aggressive, then you have to make an exception or you set out to have the pitbull,  Ana Rivero: Let me ask you a question because I think what also tends to happen is that you have a no pet policy and you have an applicant, they come in, they say they have no pets on your application, but they move in two weeks later, a week later, there's the dog, and all of a sudden, so you send a letter and you say, Hey, this is a no pet. You know, condo, all of a sudden they come back and they're like, well, it's an emotional support. And yeah. So  Sal Jurado: That happens a lot.  Ana Rivero:  Oh, it happens all the time. And I think that that is, is a stickler for board members because they feel that they were lied to and should be reason enough to either tell that person will, you're no longer approved, or you have to get rid of the animal. Yes. So how does that,  Sal Jurado: They address that? They address that and they're very clear that the request can be made at any point in time. They can even be made after. For example, I represent a lot of landlords, and let's say the landlord has a no pet policy, right? The guy shows up with a Great Dane. Huge dog, right? So. I send the tenant a seven-day notice to cure, which is what the law requires. You have seven days to get rid of the dog. You know, our lease says no pets. At that point, after I've sent him the seven-day notice, then that's when for the first time ever, well, emotional support. Right. So the new guidelines, they're clear in that that request can be made at any, at any point in time. Okay. So just because they asked for it at a later point in time and they're not upfront with it at the beginning, that doesn't mean you can say no. You still have to go through the analysis, you know, is if it's a service animal, you know, is it a dog? You know, are they trained? If it's an emotional support animal, did they give me documentation supporting the disability and the need for the dog to assist with a disability? Right. It's still the same.  Ana Rivero: Is there anything else that we haven't covered that they've added or that they might, listeners?  Sal Jurado: Let me see. There's a, let me see. Yes. they do have a new section on, on unique animals, right. Which is maybe to deal with, which is mainly to deal with the alligator and the, and the swarm of bees issue. You know? So. With regards to unique animals.  I'm just gonna read it. If the individual is requesting to keep a unique type of animal that is not commonly kept, then the requests, then the request store has a substantial burden of demonstrating a disability-related therapeutic need for the specific animal. So the, you know, the individual has to, prove why a swarm of bees is what I need. Interesting. Clarify. It clarifies that.  Ana Rivero: I wonder what could be the possible argument. I'm sure that had to have been some sort of logic behind that. The alligator I saw, and I think the gentleman had him from when he was, you know, a baby. So maybe a while down and we'll can be, you know, friendly.  And it's funny because I recently, my mom was recently injured and she stayed at a rehab place and they had. It’s not a service animal, but they have therapy dogs going into the nursing home, to help the patients feel better. And I think we're seeing that also with hospitals now. Yeah, totally. I know it's a different animal together as far as, you know, there's a big difference in the hospitals, but I think it's interesting how there is truth to animals being.  Sal Jurado: The law has a good intent, right? Because like you said, there are individuals who do need an animal to assist them with their life and that I totally get that. The problem is that you have those bad apples, right, who don't really need it and they just want to get around my pet fee or they just want to get around on a no pet policy. But it's taken advantage of the FHA.  Ana Rivero: And I think what's important is for board members and landlords to understand that these provisions are very, you know, HUD is a very serious, they could claim discrimination. That's a very serious accusation and can have tremendous, liability potential for the association as a whole. So they should be very careful. And obviously we always recommend when we get a request like that, let's send it off to the attorney and have the attorney review it. And like you, yourself said, you called to follow up with the doctor and it's always better that the attorney handle that and don't you get personally involved, you know? But, I'm glad to see these out. I hope that it does help. with the situation, and I thank you for coming out and helping us learn a little bit more. And thank you for sending that to me. I appreciate it.  So for our listeners out there, and you want to share a little bit about maybe your website or phone number where they can get ahold of you if they wanted to get more information,  Sal Jurado: You can visit our website at www.juradolaw.com, or you can call our office at (305) 594-4050. Ana Rivero: And he told me that he does visit the Fort Myers area, so he also does, I guess, work throughout all of Florida.  Sal Jurado: Also Palm Beach, Broward Dade, Monroe and I do some work in, Collier County and Lee County as well.  Ana Rivero: Perfect. And of course, you can reach us at www.alliedpropertygroup.net  or give us a call at (305) 232-1579 It's nice to meet you all. Have a great day.  Thank you.  

Hey guys! Morgan Nield here for another episode of the Simplify Your Sales podcast and today we’re diving into the awesome world of productivity hacks-- yepp-- getting MORE done in LESS time. Every etsy seller’s dream, right?! Now, one thing I LOVE about my audience and followers-- even though I don’t mention it NEARLY enough--is that so many of you are mommas. I love those that aren’t mothers and the few guys that follow along, too, trust me-- LOTS of love going around. But I definitely feel a special connection with those ladies out there trying to juggle a biz AND raise a family. Add housework on top of that and I feel like Wonderwoman might just lose top billing to you. You are INCREDIBLE.    And while I could go on and on about how motherhood is actually an incredible prep-course for running an online business-- perhaps another podcast topic for another day-- it definitely requires more than a bit of time and priority balancing to make things happen in your business.    That’s not to say that those that work 9-5’s aren’t having to find balance to work on their creative hustles as well, but when you add little people to the mix, you have to get a bit more creative about how you work because your time becomes infinitely more valuable and equally unpredictable.    And then there’s the fact that those little dictators can throw a wrench into even the most well laid out plans-- and often will--so it’s worth your time to find ways to work productively and efficiently with the limited time you DO have so you’re still getting stuff DONE in your biz-- even if you’ve spent most of your day cuddling your sick baby.    Coming from a personal note, when I launched the pilot version of Simplify Your SEO, I had some set office hours that I was using to coaching sellers in the community + make real-time edits and clarifications to the course material.   And that was also the week that Baby E, as our family affectionately refers to the little dude in our family, decided he was DONE with taking two naps and protested his morning nap altogether. It was definitely a battle of wills there the first couple of days. I lost (although magically he picked the morning nap back up a couple of weeks ago, so who knows?! I love babies, I just don’t understand them.)   Anyways, his typical morning nap time was right when I had scheduled my daily office hours to check in with the group + course to make sure everyone was getting the support they needed.    It took a lot of creativity to make that work. Shifting priorities and rearranging schedules and just working SMARTER while I was answering questions instead of getting distracted. Because the coaching group was held on Facebook and I’ve got to be honest-- it is EASY for me to fall into the Facebook scroll of doom trap. And that couldn’t happen with a baby signaling that he wanted “up, up.” I just didn’t have the luxury of wasting time anymore. I still needed to be live for those office hours, but I had to be live in the smartest and most time-efficient way possible.    And that’s basically what inspired this post :) I wanted to share some of my favorite productivity hacks with you so that you can do the mom thing AND the business thing. Because as wonderful as motherhood can be, it IS a challenge when you’re trying to run an online business, too.    And if you’re not a parent-- this podcast episode is definitely still for you. Your business will ONLY benefit from working smarter, not harder. And these aren’t mom-specific tips, so listen up, buttercup!   So going into this episode, what I need you to understand is that you don’t have to have 8+ open hours per day to make any traction with your business. Seriously. In fact, I don’t think in the 9+ years I’ve been selling online that I’ve EVER put in an 8 hour day. I don’t know if I should be proud or embarrassed to admit that, but there it is.    In fact, I do my best work in 1-2 hour increments. And I’ll get to more on why that is in a little bit-- and why it might actually work for you, too, believe it or not-- but at this point I can honestly say I wouldn’t even know what to do with myself if I had 8 hours of straight work ahead. I’m so used to working in 2-3 hours chunks of time-- sometimes even 30 minutes at a time, depending on the baby’s sleep schedule-- that I HAVE to be productive and efficient in the time I DO have to move forward with my business. At this point, it’s non-negotiable. And I’ve picked up a few tricks along the way to help with that.   And I’m going to pretend this is super motivational or something, but it’s not about the time you DO have, but what you DO with that time that makes a difference.    So let’s dive into these 4 productivity hacks that SAVE MY LIFE almost every single day as I’m balancing this whole mom-biz gig that I signed up for. And a lot of these actually kind of meld together really well.    Tip #1- Don’t open your laptop/get on your desktop until you KNOW what you’re going to work on   This is one that was a recent discovery for me and has been completely LIFE-CHANGING. And that’s not an exaggeration. It’s a small thing but it’s produced BIG results for me.    Now, maybe you can relate to this, maybe not, but I kept wondering why when I sat down to “work on my business” that an hour (or sometimes more!) would pass and I would have-- literally-- NOTHING to show for it, even though I was doing “business-y” things.    I found that over and over again I was sitting in my office studio with my laptop open and I had been, what I called “working.”    The thing you need to understand here: Not all business-y work you do is created equal.    Because when I said “I’m going to work on my business,” that could mean ANYTHING. In the past I would just open my laptop and let the internet spirits guide me where they would under the pretense of “business topics”. And I’ve gotta be honest-- those internet spirits tend to flock to Pinterest more often than not and that’s a DANGEROUS playground to play on.    Or maybe for you it’s Instagram under the justification that you’re going to scroll through a bunch of posts and “learn” how to curate a similar feed. I’m not an Instagram junkie, but I know PLENTY of people who are.    And while I can absolutely justify my way around those types of activities and how yes, they do-- in fact-- technically count as “working on my business…”   At the end of the day, what do I PHYSICALLY have to show for them?   Another to-do list? A bunch of unwrapped Dove chocolate wrappers to help cope with the comparison trap? More information in my head that already feels like it’s bursting with conflicting business advice?   Bottom line? They aren’t things that at the end of the day will help move the needle forward in my business towards growth. They do NOTHING to help grow your business.    Now, I’m not saying there isn’t a time for learning. There absolutely is. But it’s GOT to be significantly LESS than the work that you actually do. Maybe 20% of your time is spent learning, but the other 80% of your time is spent on tasks that actively move your business forward. This is a concept I got from productivity genius Michael Hyatt and it is one that I try to live by with my business. Still taking time to learn-- my preferred method being through digital courses because they’re SO dang efficient and can teach me EXACTLY what I want to learn without having to sift through PILES of Google search results. But like I said, still taking the time to learn, but NOT at the expense of growing my business. Again, an 80/20 split of your time with 80% of your time spent on actively working and completing tasks and results in your business, and then that 20% spent on learning.    Okay, slight tangent, so let’s bring it back full circle on how I make this work in my business so I’m not wasting so much time.    Now, whenever I “sit to work on the business” I do a quick mental check of my to-do list, decide what is highest priority at the moment and commit to working on THAT specifically, and THEN open my laptop or go into my office and sit down to work.    Having that “game plan” talk with yourself BEFORE you begin working is one of those things that seems so easy it can’t possibly work, but I’m here to tell you: it is INSANELY powerful. I know that when I sit down to write a podcast episode, for example, I can’t be checking Facebook or refreshing my email because that’s not what I committed to doing and can only serve as a distraction at this point. When I sat down to work on this episode, I made it clear to myself that THIS was what I was working on during this block of time. And if you’re listening to this, that means that I followed through so it must be working :)   So I want you to go into your work creations sessions knowing EXACTLY-- and I can’t stress that enough-- EXACTLY what you’re going to be working on BEFORE you begin to work-- and make sure they are actual tasks that will move your business forward.    And that leads us right into #2:   #2 - Work on RESULTS, not time-frames.    Raise your hand with me-- and yes, mine is up right now-- if you’ve ever said “okay, so tonight I’m going to work 2 hours on my business…”   Famous. Last. Words, my friend.    Let me share a personal experience really quick.    Earlier this year I went on a business trip-- my first one-- to Boston. It was equal parts terrifying and exhilarating. I had NEVER left my children behind for more than 1 night at a time, and being away from my family for 4 solid days scared the TAR out of me. While I’m definitely a mom that loves her work, I also really love my family and am a homebody by nature.   Anyways, so I went to Boston and spent 2 ½ days sitting in a room with dozens of other successful six-figure entrepreneurs who are in the same industry I am-- online education and coaching-- and brainstorming and collaborating and just SHARING with one another the successes and failures and what we’ve learned along the way.    And at one point, the subject turned to “well, what do you want to accomplish with your business in the next 5 years?”   SO many of my colleagues wanted 7-figure businesses, which is TOTALLY admirable-- and maybe that’s your goal, too, which is REALLY cool. But when asked what my goal was, I said that I didn’t want to put in the hours required to run a 7-figure business. I didn’t want to spend those 8-10 hour days. I was PERFECTLY content with the work schedule freedom I had now that allowed me multiple six figures.    And the girl teaching at the time-- Megan was her name-- shared something with me that changed my life. Like, I still think about it everyday. Enough to mention it on this podcast episode, haha!    She said that I was too busy thinking about the TIME it would take, and instead I should be focused on what I would need to PRODUCE to make those results happen.    Which means that instead of saying to myself “Okay, so if I want to earn $10K this month, I have to work 6 hours/day 5x/week,” I needed to reprogram my mindset to say “Okay, so if I want to earn $10K this month, I need to host a viral giveaway with some collaboration partners and then send a follow-up sales email sequence that converts those entries into sales.”   And suddenly hitting that $10K month seemed TOTALLY seemed doable. Alright, and $10K is just an example. It could be $2,000...it could be $30,000. That’s really up to you and YOUR goals.    But the point is that as I reworked the way I was thinking, I found that I was getting A LOT more done in a shorter time frame-- because I wasn’t locking myself into working a set number of hours-- I just have to make sure that I complete the tasks I had and then I was done.    Can I schedule 5 hours on a Saturday to work on the podcast? Totally. Tell me I have 5 hours to work on the podcast on a Saturday and I will take all 5 of those dang hours to complete 1 single episode.    But if you give me the task of outlining + writing 3 podcast episodes on Saturday, I’m going to work my butt off to get them done as quickly as possible-- while still being thorough-- so I don’t have to sit all day on Saturday working on it. The faster I get done, the more time I have with my family which is a BIG win and motivator in my book. Unless the baby is teething-- and then I might hide out for just a few extra minutes-- please don’t tell my husband.    Okay, so Always, always, always go into your work sessions with a specific outcome or a result you’re going to achieve. Simply saying “I’m going to work on my Instagram content for 5 hours” isn’t enough-- you need to be specific like “I’m going to plan out + schedule 60 days worth of Instagram content” and then GET THAT DONE. And once you’re done, you’re done! You don’t have to log-in extra hours because you got it done quicker-- you get to be DONE because you got it done quicker-- and idk about you, but that’s MAJOR motivation for me. I love working, but I love working EFFICIENTLY and QUICKLY. So bottom line? We need to stop thinking that time = money. No, RESULTS and the things you PRODUCE = money.   Changing your mindset and how you approach your work is going to be an incredible productivity hack for you.  Tip #3: Stop context-switching   This is ANOTHER concept I learned from business coach Michael Hyatt over on Amy Porterfield’s podcast. It’s the idea that you can’t keep bouncing from task to task to task and expect to be productive.    Because each time you switch the task you are working on, it actually causes you to WASTE a significant amount of time.    So what does this look like for the shop owner wearing about 20 different hats right now? You’re probably laughing at me right now which is totally fair-- because you’ve got so many things that have to get done on a daily basis that you HAVE to context switch. And I get that. So let’s me explain what this actually looks like for YOU.   So let’s say on a Monday you write out your to-do list and you’ve listed the following:   -Create, photograph, research SEO, and list 5 new products in shop -Fill all open orders -Write out Instagram caption for the day + find coordinating photo -answer customer service inquiries -check email   Etc. etc. Your list is probably at least twice as long.    Now what I need you to understand here is this: As you work throughout your to-do list, you’re going to be context-switching. Creating + listing orders, then filling open orders, then writing out Instagram posts-- each time you switch the task you are focusing on, you are losing MEGA time.   Time that you now have to re-situate yourself and get in “the zone” for the new task.    And while 10-15 minutes/day doesn’t seem like much, over a year? It’s--literally-- DAYS of time you have wasted just switching between tasks.    A better way to do things?   Batch your work.   This probably isn’t a new concept for you, but you may be in need of a refresher which is totally fine. Batching simply means that you are using your time to start + finish large quantities of similar tasks.    Meaning that to batch your Instagram posts, you would sit down one afternoon or evening and work out 30-60 days of pre-scheduled content.   ...Which means you can cross “work on Instagram” off your daily to-do list for WEEKS.     You can even take it one step further-- and I’d recommend you do-- and when you schedule that Instagram content-- or whatever your task is. This is just an example I know a lot of sellers can relate too--but when you start to schedule that content, begin with photos and do all the photos. THEN the captions. THEN the hashtags. You see what I’m saying here? You can take that one task-- working on Instagram content-- and make “mini batch” sessions to further streamline your work.    Another example of this that might hit close to home? Answering Etsy convos.    And I wanted to talk about this one specifically because it’s not one like Instagram that you can schedule out 30-60 days at a time. If you did that, you’d never make another sale off of a conversation again which isn’t good.    However, this is an area I KNOW a lot of Etsy sellers are wasting a lot of time in when it comes to context switching so let’s talk about it.    Now, it’s always a good idea to respond to conversations in a relatively quick time frame, however, if you’re stepping back from whatever you’re working on at the moment to answer a convo the minute it comes through, you are wasting VALUABLE time. Time that you have to shift gears, get in the zone for talking with a potential customer, answering the conversation in enough detail to make the sale, and then coming back and trying to remember what Lightroom presets you were using to edit your product photos.    Sounds exhausting, right?! But without realizing it, you’re doing that jumping back and forth sometimes MULTIPLE times on a daily basis. And it’s causing you to slow down your productivity.    So batching, for this, I recommend having 2 set times per day-- one in the morning and one in the evening-- where you handle answering ALL your convos.    By batching your to-do list-- whether it’s product creation, social media posting, customer service inquiries, working as a student inside Mastermind Your Marketing *wink wink*-- is going to be a productivity GAME CHANGER for your business.    Tip #4 - Automate what you can as soon as you can   This one is so, so obvious that you might even be rolling your eyes at me right now. But I’ve GOT to mention it because it’s kinda like eating healthy + exercising-- you KNOW you need to do it, but it still isn’t getting done. So consider this your friendly reminder :)   You’ve GOT to automate portions of your business.    Now, I’m not asking you to lose that “personal touch” aspect of your business. That’s one of the reasons you sell on Etsy and frankly, probably one of the things you enjoy about running a business-- connecting with your customers.    But there are other things in your business that, quite honestly, probably should have been automated yesterday.    Here are the top two areas I recommend automating even if you’re in the new, new, new stages of opening your shop or business.    Pinterest-- it’s no secret that Pinterest is my favorite promotional channel of choice for Etsy sellers, but in order to make it work for you, you have GOT to be consistent. That’s non-negotiable. If you’re NOT consistent, that’s when your pins will disappear into oblivion and you complain to everyone that Pinterest doesn’t work for Etsy sellers, and certainly not for YOUR shop. I’ve heard that A LOT and I’ve got to be honest-- 100% of the time it all starts with lack of consistency in pinning.     This is a probably SUPER easily solved with a program called Tailwind-- which I’ll link to in the shownotes. They’re a Pinterest-approved partner-- meaning they work in tandem with the team at Pinterest-- to help you make the most of scheduling your pins to Pinterest.    So you sit down and BATCH your pinning 1-2x/month MAX and then let Tailwind do all the work for you of getting it out there-- they’ll send your pins out at the most optimized times-- when your audience is actually online-- and they give you the opportunity to take advantage of Tribes-- which is a Tailwind-exclusive tool that connects you with other like-minded pinners to get your pins in front of more people even faster, as well as Smart Loop, which is a feature that automates your repinning schedule. So, SO many cool tools for Pinterest.    I’ve used it for YEARS and my students inside Mastermind Your Marketing do as well and it’s just so, so good. Again, I’ll link to a free trial for you in the show notes if you’re like “um, yes, this sounds like something I’d love to check out.” Trust me, you’re going to love it and absolutely LOVE the time it saves you.  Conversations-- while I am ALL for personalized responses and making sure every customer’s questions are answered thoroughly, I’m willing to bet there are a few questions that you’ve gotten more than once and you’ve typed out basically the same response to. Things like “can you make this size?” or “can I add personalization?” those types of questions pop up ALL THE TIME and there’s absolutely NOTHING wrong with creating some standard responses to those questions, saving them as Etsy snippets, and using them again and again.    This is going to cut down on your response time DRASTICALLY and help you respond even more efficiently and thoroughly to each customer-- you’re making sure you don’t leave anything out! So not only are you doing yourself a major favor by making it easy and quick to respond to customers, you’re also giving them the best customer experience possible.   And if youre’ like “I don’t have time to write those out and set those up-- it’s going to take me longer to do that than to just respond quickly!” then make sure you grab the freebie I’m including with this episode over in the show notes-- it’s a PDF with swipe copy-- meaning copy you can just copy and paste over in your own conversations-- that answers some of the most frequently asked questions I received in my time selling on Etsy. Questions like “How long will this take to ship?” and “do you offer personalization?” you know-- the questions that you get asked ALL DAY LONG. I’ve totally already written all those detailed, thoughtful responses out for you-- you just need to grab them over in the show notes which are under www.morgannield.com/blog/episode8.   ******   Okay, so I believe we covered all 4 productivity hacks to make the most of your time. Let’s do a quick recap shall we?   Tip #1- Don’t open your laptop/get on your desktop until you know EXACTLY what you’re going to work on. K, saying “I’m going to work on my Etsy shop” is NOT going in with a plan and you’re going to end up wasting a lot of time you don’t have scrolling on Instagram and updating your Etsy stats over and over again. Okay? You need a GAME PLAN before you ever sit down to work.    Tip #2 - Work focused on results, NOT time-frames. Always, always, always go into your work sessions with an outcome or a result you’re going to achieve. Simply saying “I’m going to work on my Instagram content for 5 hours” isn’t enough-- you need to be specific like “I’m going to plan out + schedule 60 days worth of Instagram content”   Tip #3 - Stop context-switching I KNOW you’ve got 1 bajillion biz hats right now-- but you don’t have to wear them all at the same time. Pick ONE task, batch it, and then move onto the next one. Don’t be a ping-pong ball of back and forth between tasks. Focus in on that one TASK, committ to getting it done, and watch your productivity go through the roof.    Tip #4 - Automate what you can And then finally, automate whatever you can. Whether it’s your marketing, your Etsy conversations, whatever this might look like for you and your business. The earlier you can start automating things, the more time it’s going to free up in your business to grow and expand and feel empowered to take more on (if that’s your goal of course).  // TAKE ACTION So what’s your take action for this episode?   I want you to sit down--actually sit down because I want you to put some thought into this-- and write out the top 3 “BIG” tasks you need to do this week with your business. Then take that list, grab a paper calendar or your Google calendar if that’s more your speed, and schedule those tasks in and make a promise to yourself to ONLY work on the tasks you have listed during the time frames you’ve scheduled them in. Break them down further if you have to like we talked about-- into individual tasks within the bigger task.    Now, I know that sounds SO easy and no-brainer-ish and hardly like a “take action” at all, but I’ve gotta warn you-- the first time you do it, it’s going to feel HARD. You're going to want to check your Etsy stats a few times or pick up your phone and mindlessly scroll through Instagram for a couple of minutes. DON’T DO IT. Keep on task and at the end, evaluate how you spent your time and what you got done-- was it worth it?   Pipe in over in our Free Facebook group Etsy community and let us know how it’s going-- we’d LOVE to hear! It’s the Simplify Your Sales Facebook group and I’ll be on the lookout for you over there-- I’ll totally link to it in the show notes for this episode, which you can find at morgannield.com/blog/episode8 as well as a whole slew of copy + paste Etsy snippets you can steal to use in your own business!   Alright, that’s it guys-- I’ll see you next week!Social media posts   Tuesday post   Where are my tired hustling mommas at? *raises hand*   In case nobody has told you lately…   YOU ARE INCREDIBLE.    Not only are you building up a thriving Etsy shop, but you’re doing it while raising a tiny (extremely demanding) human or two.   And that takes MAJOR drive + motivation. ESPECIALLY after a painfully long day of wrangling kiddos (I swear it was a full moon last night...)    But I stand by what I’ve said before: Mommas make some of the best entrepreneurs-- and I think a large part of that is because we’re “programmed” to show up everyday (yay motherhood!).   But here’s a question for you: What if you could “show up” for your business LESS and still accomplish MORE?   On today’s podcast I’m sharing 4 of my top productivity tips that have come as a direct result of trying to balance a family + run a multi six-figure biz.  Tips that have allowed me to still grow my business in a big, BIG way…   ...without sacrificing valuable time with my family.    Give it a listen here: morgannield.com/blog/episode8   ...and then let me know what tip YOU found to be the most helpful.    I can’t wait to hear :)   xo, Morgan   PS- thank you SO much for all the thoughtful comments /messages/emails that have come my way since starting this podcast. I am SO thrilled that you’re finding value in it + willing to let me jabber in your ear for 30 minutes/week-- it means the world to me

Here's How I Built 5 Streams of Income By Age 25. Ready to get started with your own youtube channel? Check out our 10 dollar course quick-start here | http://bit.ly/VBAlite Follow Me On Instagram: ➡ @clarkkegley #FastbackFreedomFriday #PassiveIncome #RefusingToSettle But at the time I was 25 I had five streams of income. Now these were all passive income, laughing, Scrooge McDuck in a swimming pool of gold coins all the way to the bank or sip and pina coladas on the beach of Bali. Some of these were jobs and so in this video I thought it'd be fun to give you a little trip down memory lane on the five streams of income by 25 so if you're in your first year as an entrepreneur, listen, if you're working a nine to five job, you want to escape, give you some options as well. It's Clark, which are fusing the subtle guys. Welcome with fast back Friday We're doing a new series. You and me, we're cruising going on a little drive cause the Fastback Friday, that's that freedom Friday. A lot of you watching, you're in your first 12 months of entrepreneurship. Maybe you're working a job and you're like, is this really for me, I kind of want to do something on my own now with the power of the internet where you can literally start a business for zero. We were just talking about ideas. That's a business. Um, so in this video I want to talk to you about if you're below 25 or maybe around in your twenties these were the first five income streams that I had. Okay. So let me know in the comments if you like the series number one, probably the most predictable. That was a nine to five job. Now, by the time I was in my twenties in college, university did go to university, had about, I don't know, 14 or 15 different odd jobs up until that point. For me it was scrubbing toilets and doing housekeeping on the dorm floor is at my university. Not glamorous, right? But what it taught me was that I could learn on someone else's dime. That's a huge takeaway for you. So while I was scrubbing the dishes or the toilets or whatever odd job I was doing, I was listening to podcasts in my ears. So stuff to make you better. I was listening to self-development, motivational speakers, scrubbing spots, very mr Miyagi, wax on, wax off. How you doing? So for you, I would definitely recommend take a job where you can learn on someone else's dime. Let's just say your goal one day is to open a brewery. Okay? You want to have like the best beer in town. You want to brew your own beer. It'd be stupid for you to go out from day one and open your own brewery when you don't know how. So why do that when you could get paid to work in a brewery, you're gaining experience. You see what I'm getting at here? If you want to start a YouTube channel, don't just burn the ships and start it from day one. Maybe take a nine to five where you can just download formats in your head of other people's YouTube channels. So that's the big takeaway. Nine to five, learn on someone else's dime. So I mentioned podcasting, that was the second job. So as I was scrubbing spots, as I was listening to podcasts, I'm like, I could do that. Great, I can totally do that. They're just having a cool conversation. The during the interview, like that's sounds bad ass. I want to do that. And so what I did is I'm like, okay, while I'm scrubbing spots, I'll learn about podcasting. And so I actually did my own podcast and I wasn't making much at the time. I think I was working for a freelance blog where I was getting about $200 an episode for me, $200 an episode. I'm like, that's 20 hours of spot scrubbing. So that was great. So I was making $200 an episode, but I was also networking with people, New York times bestselling authors, scientists, researchers, and learning. A lot of people talk about these high-income skills, right? Speaking, interviewing, doing all that stuff, practice. That was a high-income skill. So that was another example of learning on someone else's time. You see your own getting out here, podcasting, that was the second one. Third that led me into starting my own YouTube channel. Now the story behind that real quick compressed version, so I don't crash on the fast back is I was doing that podcast and I thought I'd made it, man. I was making 20 to 30 grand on my own terms, could work from anywhere, could travel, and just edit podcast shows and do it all virtually. Right? And then one day I went to a coffee shop, opened up a computer that I was on and got an email saying, Hey Clark, we're cutting the show. We don't need you anymore. So overnight the income was gone. Huge lesson I learned is build something on the side before you're ready, because you never know when that rainy day's gonna come, man. So I was at the time starting this YouTube channel that you're seeing right now. We're fusing the subtle, it wasn't called that back then. Refusing to settle, Clark

Imagine a time as a child when you loved cartoons and laughing all the time. Okay? You did that? Now imagine that you watched a show called Regular Show all the time. You just transported into Daniel’s childhood. And now you’re Daniel. Whoops. Stop imagining. Make it stop.Here’s the breakdown of today’s episode:Cold Open (00:00)Intro (03:13)Rank 10 (10:58)Rank 9 (14:18)Rank 8 (16:50)Daniel’s Thought Corner (20:17)Rank 7 (22:57)Rank 6 (25:22)Rank 5 (29:22)Patreon (32:39)Rank 4 (36:31)Rank 3 (42:00)Tommy’s Today I Learned (48:09)Rank 2 (54:04)Rank 1 (01:01:01)Joyment (01:07:55)Outro (01:09:40)Don’t forget about going to Patreon.com/classiccountdownconversations to help support our podcast! When you join you get cool stuff like behind the scenes videos and cut audio. Also, we’re starting a video series JUST FOR PATREONS! So, you know you wanna get in on that action!

In this episode, Jennifer Finlayson-Fife PhD answers questions from our Improving Intimacy community. Here are the podcast episodes: Ask A Mormon Sex Therapist, Part 16 - THE oft-cited Episode 16 that has positively impacted so many marriages!http://www.finlayson-fife.com/podcast-archive/2019/10/11/ask-a-mormon-sex-therapist-part-16 Partner Desirability and High/Low Desire Dynamics:http://www.finlayson-fife.com/drjenniferfife/virtualcouch2 Virtue, Passion, and Owning Your Desire:http://www.finlayson-fife.com/podcast-archive/2019/11/25/virtue-passion-and-owning-your-desireBook Club Video Interview----more----Bookclub Video Transcript:00:00 Ray: So carry on.00:03 Jennifer: Okay, so should I just jump in with the...00:06 Ray: Yeah, please.00:07 Jennifer: Yeah, sure. The only event, I think, that isn't currently full is just one that we kinda last minute decided to do because we had an opportunity, a venue, which is doing The Art of Desire workshop in Alpine, Utah next week, a week from Thursday and Friday. So it's a two-day women's workshop. It's like my most popular course and workshop because it's a course focused on women's self and sexual development, and kind of rethinking the whole paradigm in which we've been inculturated, and how it really interferes with desire and development.00:48 Jennifer: And so, it's a good one, it's, you know, it's taking my dissertation research into everything I've kinda learned since then. So that's in Alpine and we just posted the tickets for sale like three or four days ago, and we still have maybe 20 spots left, so if anybody is interested in it, you can get a ticket. On my website actually, on my homepage.01:15 Ray: Wonderful. At this point, I have to admit that I did exactly what Ellen and I talked about that I wouldn't do, which is forget to mention that our other host tonight is Ellen Hersam, and... [chuckle]01:32 Ray: So we've been accepting questions for the last 24 hours, and we had several that came in and we have picked three or four that we might get to, I don't know, however many we're able to get to tonight.01:44 Jennifer: Sure.01:44 Daniel: And Ellen, why don't you pick up and can you give us a question?01:48 Ellen: Sure. Happy to jump right in. Yeah, so we've got a few questions tonight. We thought we'd start off with this one. It's, "There's often debate around sex being a need or not, and how neediness isn't sexy, and how sex being a need kills desire. Yet many view sex as a need, not in life-or-death sense, but because they need that healthy sex life, helps them be happier both individually and as a couple. If sex isn't a need," so there's two parts here, "if sex isn't a need, what does this say about David Schnarch's Sexual Crucible?"02:24 Ellen: "If any marriage would be improved by a healthy, intimate sexual relationship, how can it be said that sex isn't a need? If sex is a need, is... In this sense of being able to achieve personal growth, if I understand how Schnarch views marriage or the corresponding increase in marital satisfaction or individual happiness, how can we talk about its importance without killing desire? Or making one partner feel like it's their duty, instead of something they're doing for themselves, to increase their own happiness? I feel like if the couple isn't working toward a healthy sexual relationship, they're leaving something good and positive on the table, and missing a wonderful opportunity."03:07 Jennifer: Okay, it's a good question, although I think the questioner is conflating the issue of... Well, I mean they're using the word "Need" in a way that kind of complicates it. I think when I say sex isn't a need, what I... If I have said that, what I mean is it's not a drive, it's not required for survival. Right? So a lot of times, people try to pressure their partner to have sex with them by putting it in the frame that they need it, meaning...03:38 Jennifer: And my issue with that is if you're gonna talk about need, need is a way of trying to pressure their partner to manage and accommodate you without sort of taking responsibility for what you want. That's why I don't like it. So if you're gonna talk about need, then I'm thinking more about the issue of survival, and nobody needs sex to survive, 'cause as I've said, if that were true, there'd be a lot of dead people in our wards. And...04:03 Ray: Oh my goodness.04:04 Daniel: Maybe that's a good thing. [laughter] [overlapping conversation]04:10 Daniel: And so Jennifer, is what I'm hearing you say is, is more of a manipulative tone...04:16 Jennifer: Yes.04:17 Daniel: Tone? Okay.04:18 Jennifer: Yeah, exactly. And as soon as you start trying to manipulate, which many people do this, the higher-desire person tends to do this... And men are given that script a lot, that they need sex and so on. But as Mormons, we should be the least prone to that idea because we are fine, from a theological perspective, with people going without sex for their whole lives. Okay? So, now that said, I think sex is a part of thriving. Intimate sex is a part of thriving. It's part of a marriage thriving, and I wouldn't so much say that you must have sex in order for a marriage to be good. I wouldn't... Also, I wouldn't say you need for a marriage to be good in order to have sex.05:04 Jennifer: I'm just saying that marriage... Meaning good sex is a part of thriving, but good sex is not something you manipulate or pressure into place. And lots of people try and don't believe me when I say that. [chuckle] So we all want to be desired, but the hard thing about being desired is you can't make somebody desire you.05:28 Jennifer: Desire is a grace. And the more we try to control it and get somebody to give it to us, the less desirable we are. And the more that it feels like an obligation, or you're having sex with your partner just to get them off your back, or to get them to stop bugging you, or moping, or you know, whatever, and even if you get the sex you still don't feel desired. And so it's tough, it's a tough business, because the very thing we want, we don't have control over getting, we only have control over how desirable we are. 06:04 Ellen: So part of their question that I think I wanna highlight a little bit, is they say, "How can we talk about its importance without killing desire?" So without...06:13 Jennifer: Yeah, yeah, because people are talking about its importance as a way to manipulate often. Right?06:18 Ellen: Mm-hmm.06:20 Jennifer: Like they're just saying it like... I was working with a couple of recently, and it was sort of, you know, "I'm focused on this marriage growing, that's why I wanna try all these new things with you." And so, they are using the idea of their standing up for a good marriage as a way to pressure the other person.06:37 Ellen: Yes, so not making it manipulative?06:40 Jennifer: Yeah. And I think you can be standing up for a good marriage and a good partnership by dealing with yourself. Dealing with the issue of your desirability. That doesn't preclude you from talking about the sexual relationship, but a lot of us are, because it's so easy to do it as human beings, we're much more focused on what we think we need our spouse to do, either stop pressuring us so much, or get their act together and go to Jennifer's The Art of Desire course, or something. [chuckle]07:12 Jennifer: I have sometimes the men go and buy the course and then, a day later they ask for a refund, 'cause their wife doesn't wanna go, but... [chuckle]07:18 Ellen: Yes, that makes sense. [chuckle]07:22 Jennifer: So they're pressuring more on what the other person needs to do, as opposed to, "What is my role in an unsatisfying sexual relationship?" And I don't mean to say you can't talk about it and address what your spouse isn't doing, but oftentimes, we're so much more drawn to what our spouse is doing wrong, than how we're participating in the problem, and it keeps people stuck.07:52 Ellen: Yeah, and they mentioned right at the beginning, this neediness isn't sexy.07:56 Jennifer: Exactly.07:56 Ellen: So if somebody is approaching this conversation in a relationship about their desire to have sex, and being in a relationship, a sexual relationship, they could essentially be approaching it in this neediness. And I think it sounds like their question is, "How can I approach it and not be killing desire by this neediness, but also be addressing the importance of intimacy and sexual relationship in the marriage?"08:23 Jennifer: It sounds maybe like I'm not answering the question, but you have to confront... 08:25 Ellen: Maybe I'm not. [chuckle]08:26 Jennifer: Oh no, no, not you. I'm saying me 'cause I'm gonna say something that maybe sounds like I'm not answering it, but...08:32 Ellen: Okay.08:32 Jennifer: I think you have to kinda confront that you are using the frame of neediness to get the other person to take care of you. Right? So, "I feel so bad about myself, I feel so undesirable, I feel so depressed when we're not having sex, and so for the love, give it to me." Okay? So you can do that, you might even get some sex, but you're not gonna get a passionate marriage. You're not gonna get the experience of being on an adventure together where you try new things.09:05 Jennifer: So you have to deal with the fact that marriage is not designed, in my opinion, and I see this, we kind of learn the idea that marriage is mutual need fulfillment, and that's the wrong model in my opinion. That it's not about, "You prop up my sense of self, and I'll prop up yours." Because that just doesn't work, it breaks down very quickly.09:31 Ellen: Absolutely... [overlapping conversation]09:33 Jennifer: Yeah, that's what's happening when you date, but it only lasts for those few months. Okay? [chuckle]09:38 Ellen: Yeah. [chuckle]09:38 Jennifer: Because it's a short timespan. In marriage, you really have to handle your sense of self. You have to sustain your sense of self. If you're approaching your spouse, if you can sustain your sense of self, you're approaching your spouse from the position of, "I desire you. I love you, I like you, I like being with you." And it's real. Not, "Do You Love Me? Do you desire me? Am I enough?" Because that's not... A lot of people when they say, "How was it?" They mean "How was I?" Right?10:11 Ellen: Mm-hmm. Mm-hmm.10:12 Jennifer: And people know that... They instinctively know what's actually happening. Are you touching your spouse 'cause you want them to validate you sexually? Are you touching them because you really do desire them, and find them attractive, and you can stand on your own, and sustain your sense of self? And a lot of us don't even track that's what we're doing.10:35 Ellen: I think that goes to say a lot to what you had spoken about in your first podcast that we had linked to this book club, where you had done the role play, where you stood in for the husband and spoke what he would say to his spouse in that sexless marriage, but it was what you're saying here. He came across as, "This is what I need. This is where I stand."10:57 Jennifer: Yes.10:58 Ellen: And, "This is what I'm looking for. I love you. And this is where I'm at." It was less of, "This is what I... I'm in need."11:05 Jennifer: Exactly.11:05 Ellen: It was more important for our marriage.11:07 Jennifer: That's right. He's talking about what he wants from a marriage, what he really is standing up for, but he doesn't sound needy.11:16 Ellen: Yes. Yeah.11:17 Jennifer: It's not about, "Hey, you have to give it to me. Please, oh please, oh please." It's like he's sustaining his own sense of self in that conversation.11:26 Ellen: Yeah, yeah. I'd wanted to dig into this question. I'm not the one who wrote it, but I wanted to give this person the opportunity to kind of hear out the full... I'm feeling satisfied with it. I don't know who wrote it, but if they have any additional questions, they're welcome to jump in. Otherwise, I wanna give time to more questions. I know, Ray, we were gonna tag team it. Do you have a second question to go? 11:55 Ray: I do. [chuckle]12:00 Ray: So this is a honeymoon question. So, "As I've recently heard you and other LDS podcasters talk about how newlyweds can have a better honeymoon. Thank you, this conversation is sorely needed. However, I'm disappointed that it so often addresses only the new husband's likely transgressions, while ignoring the new wife's. This makes the conversation feel very one-sided and blaming. I would love to hear you tackle the other half of the problem with equal energy, to round out the conversation by talking just as bluntly to future wives about what they need to know and do, to make their first sexual experience a good one, both for themselves and for their husbands. [noise] Cinderella will wreck a honeymoon just as completely as the inattentive two-minute groom we talked about so often."12:49 Jennifer: Sorry, you just kind of... I just missed that last sentence. You said, "Cinderella can wreck a honeymoon as quickly as" and then I... I think that's what you said.12:57 Ray: Yeah, as completely as the inattentive two-minute groom we talk about so often.13:03 Jennifer: Oh, two-minute groom, got it. Yeah, I mean, probably the reason why I focus on the men is in part because we are so male-focused in our notions of sexuality, and so lots of men come into marriage, and LDS men specifically, in a kind of unacknowledged entitled position. Right?13:29 Jennifer: So it's kind of like, "I've... This is my prize for having remained virginal all this time, and this is... " And they have learned about sexuality in the frame of, "Women exist to gratify this urge within men." So very often, the couple is complicit in that framing, meaning they come by it honestly, but that's their understanding. And so, it often goes that the woman has a very unsatisfying experience, and they both are kind of participating in this idea that the sexuality is primarily about the man.14:13 Jennifer: Okay so, "This person wants me to have equal energy." [chuckle] "It's challenging, I don't know if I can generate it or not." [chuckle] But I guess what I would say to a future woman is just everything I say in The Art of Desire course. Right? Which is that your sexuality is as important as the man's sexuality, and this is a partnership. Right? And that if you frame it in this idea that this is a gift you're giving to your future husband, you can say goodbye to positive sexual experiences, because that frame will kill it. 14:54 Jennifer: And so, even though it's the frame you've been taught, and you've also probably been taught the idea that... I'm assuming you all... Yeah, okay, good. I thought I'd lost you, Ray. The idea that your selflessness and your sacrifice is gonna be fundamental to the marriage being happy, and that you are partly responsible for your husband's happiness sexually and in the marriage... That sounds a little bit wrong for me to say it like that, but basically you kind of shoulder this responsibility of him being happy, especially sexually, that that framing is going to make you unhappy in the marriage, it will kill intimacy, and will be a part of you disliking sex soon enough.15:39 Jennifer: So you must think of it as a shared experience. And I would probably be talking to women about how important it is for them to... If they are relatively naive coming into marriage, how important it is for them to take the time to understand their own capacity for arousal and orgasm, and to not make the focus be intercourse, but mutual arousal, mutual pleasure, and that this is a team sport, and that taking the time to be together in this process, which is... Intercourse and orgasm are not as important as being together in this process of creating something mutual, shared, and desirable by both of you, is extremely important and you ought not move into a passive position, even though you maybe have learned that's the proper way for a woman to be sexually.16:38 Jennifer: That you are a co-constructor of this relationship, and if you take that position, it's a devaluation of yourself and will interfere with the marriage developing as a partnership. So yeah, I have way more to say on it than that, because I've just... That's kind of like my main passion. But yeah, but that's what I would say is right.17:08 Ellen: Jennifer, I'd even jump in to say, on your third podcast that we posted, The Virtue, Passion, and Owning your Desire, you spoke a lot to that point of, "Are you ready as a woman to take on being part of the relationship equally?"17:24 Jennifer: Yeah. Right.17:25 Ellen: And step into that role. And I thought that was really important to pull out.17:31 Jennifer: Yeah. Because a lot of people are... [noise]17:36 Jennifer: Can you hear me alright? Suddenly, it sounded kinda glitchy.17:37 Ellen: Yeah, I can. Could we make sure everybody's on mute?17:41 Jennifer: Just got glitchy for a second there.17:42 Ellen: Yeah, I think... Yeah.17:44 Jennifer: Yeah, I think so. I think one of the things that we just posted today, a quote from one of the podcasts I did recently, was just that a lot of us are tempted to hide behind a partner. You know? To not really step up and be in an equal position, and a lot of times we talk about that, as the male oppresses the female, but I think what feminism hasn't articulated as clearly as it's talked about that dynamic of oppression is how... Like the upside of being Cinderella in a sense. Do you know that fantasy that someone's gonna caretake you, and protect you from the big bad world, and sort of you can just sort of hide in their shadow.18:26 Ellen: There's comfort in that.18:28 Jennifer: Yeah, there's comfort in it for many of us. And we're... So that's why we're complicit in creating an unequal marriage, is we want a caretaker more than we want a partner.18:36 Ellen: Yeah, so I'd even go to say that there's familiarity in that.18:40 Jennifer: Oh absolutely. It's... Right, you know? We grew up watching Cinderella.18:43 Ellen: Exactly.18:44 Jennifer: You know? [chuckle]18:46 Jennifer: I mean, I was looking for somebody to ride in on a horse, for sure. You know? [chuckle]18:50 Ellen: Literally a horse, a white horse.18:52 Jennifer: Exactly. Exactly. And I remember my first year of marriage and I was actually in a PhD program, I was 29 years old. And my, just my IQ dropped in the first year. I know that sounds ridiculous, but I just started... I had earned all my own money for my mission, for college, I had lived independently for years. Okay? I get married and I start like, I don't know, just doing dumb things, like parking in a tow zone because I thought John had told me it was okay to park there.19:22 Jennifer: It sounds stupid. I would never have done this in a million years if I had... I was just sort of moving into the frame that I knew, and even my husband was like, "What's going on? Why did you do that?" I'm like, "I don't know, I don't know." [laughter]19:38 Ellen: I got married. Why is my head so... "19:42 Jennifer: Exactly. And almost it's like... It's almost in your DNA or something. Like you're just moving into what you've known. And so you have to catch yourself, that you sometimes are dumbing yourself down 'cause you think that's the way you'll keep yourself desirable.19:56 Ellen: Yeah, I think that's a very good point. It's this idea that that keeps you desirable, but in fact, what keeps you desirable is that ability to make choices and be. And your...20:07 Jennifer: Yeah. To have an... To have a self in the marriage.20:10 Ellen: An identity. Yes.20:11 Jennifer: Absolutely. And any... Any man or woman for that matter, who needs a partner to be under them, for them to feel strong, is a weak person. Right?20:22 Ellen: Yeah. And you made that point actually in another one of your podcasts recently.20:25 Jennifer: Yeah and I... I honestly was married to somebody who was like, "Wait, what are you doing? Don't do... " In that meaning he needed me not to do that, he had no need for me to do that. And so it was helping me stay awake to my own kind of blind movement in that direction.20:43 Ellen: Yeah, and sometimes it just happens, you do it. It's almost this innate... Yes, like you said...20:50 Jennifer: A hundred percent.20:50 Ellen: It's an innate reaction and then, someone else finds that, "Oh, okay, we'll do [noise]" It becomes a pattern.20:57 Jennifer: Absolutely.20:58 Ellen: But you gotta get yourself out of that pattern.21:00 Jennifer: Absolutely, and... Yeah, I... I still can do things like that, where if I'm with an intimidating male, I'll go into "Nice girl" instinctively, and just all of a sudden realize I'm throwing all my strength away like an idiot, and so it's just what is easy to do.21:17 Ellen: Yeah. Yeah. Definitely.21:19 Ray: And perhaps that's actually another thing we don't do very well in preparing people to be married, is you've lived your whole life as an individual, and now you've gotta learn how to be in a relationship all the time with somebody. And if you've been on your own a long time, you're probably actually looking forward to being able to lean on a partner to help with... You know.21:40 Jennifer: Yeah. Yeah. But "Lean on" might be a little different than the experience of partnering and sharing the burden, where "Lean on" is a little more of a dependency model, but the collaboration model is really where you have intimate partnerships. That, "How can I bring my strengths, and you bring your strengths to bear, and we can create something stronger and better together." But it's not dependency, in the kind of up-down way. Mm-hmm.22:08 Ray: Yeah. And that was... That was not what I was implying, by the way, but yeah...22:11 Jennifer: Yeah. Sure, sure. Yeah. I'm just a word Nazi, I have to say... [laughter] Because... Because words communicate meaning, so I'm like, "No, wrong meaning." But anyway. [chuckle]22:20 Daniel: So maybe a slightly different perspective, I've worked with a lot of men who've been very patient, they've stopped the pursuing of sex, or taking that dominant role, and have allowed themselves, from maybe your podcasts or things that they've just learned naturally, to kinda back off and allow that space to be there. But then, something else that's happened is kind of what we're talking about, is [cough] Excuse me. I just choked.22:51 Daniel: Is, the female has no desire to pursue desire. So months go by, six months will go by. In some cases, even years will go by23:02 Ray: Or decades.23:03 Daniel: where the husband is not bringing it up in a... Maybe occasionally, "Is it a good time tonight?" But then, the partner's just like, "No, I'm fine." Right? How... I realize that's a huge topic but, how would you go about addressing that? And what's the role... What does... Does the man just not pursue it anymore or what?23:24 Jennifer: No, no. Definitely not. And I hope I can address this well 'cause I'm... I am, 100% I promise going to do a class on men's sexuality this year. [chuckle]23:37 Daniel: Great.23:37 Jennifer: Yeah, I keep promising this, but I actually am gonna do it so... [chuckle] Anyway. But I do hope I can talk quite a bit about this, because I think we've sort of socialized men either into the entitled position, or they... If they don't wanna be that, then they almost can't own desire at all. They see it as, "It's offensive that I want it." And, "This is just this hedonistic, bad part of me." And they can sometimes be partnered with a wife who kinda takes the moral high ground of not wanting sex, or whatever. And this, of course, gets very punctuated by... If porn has been in the picture at all, because you know, now you can kinda claim that you're the bad one because you want sex, and it can make it really hard to deal with the sexless-ness of the marriage.24:22 Jennifer: So what I would be thinking about is, if you're the higher-desire person, whether male or female, and your spouse does not desire you, I think the first question I would want to deal with is, "Why?" Okay? Why don't they desire me? Is it about me? Or is it about them? Or both? Is it that I'm not desirable? And that I'm functioning in a way in my life, or in the marriage, or in the sexual relationship, that it is actually good judgment that they don't desire me?24:53 Jennifer: And/or is there something going on in them that they don't want to deal with, or grow up, or handle around sexuality? And that's obviously it seems like a basic question, but it's one that people surprisingly don't ask themselves very much. Because as I was talking to somebody a couple of nights ago, I was saying, "Why not go ahead and just ask your wife why she doesn't desire you?" And the reason for him is he doesn't want to hear the answer.25:23 Ellen: I was gonna say, that's a very scary question to ask.25:26 Jennifer: Yes, exactly. And in part because he already knows the answer, and he doesn't wanna deal with his own neediness, and the ways that he takes advantage in the marriage, and the things that are actually there that he would need to deal with to be freely desired. I mean, that's the bummer about marriage and intimacy, is that your partner gets to know you. And so, the things that... Your limitations become anti-aphrodisiacs often.26:02 Jennifer: And so if you're gonna really grow in a marriage and a partnership, you have to really look at, "How do I engage or deal in a way that makes me undesirable?" Sometimes people are undesirable, and I'll just speak in the stereotypical way for a moment about, you know, some men are undesirable because they're too apologetic about their sexuality.26:20 Jennifer: Because they sort of devalue it also. And they want their wife to manage the question of their desirability. Or manage the question of the legitimacy of their sexuality. And so, when they are too anxious, or apologetic, or looking for reinforcement around their sexuality, it feels more like mothering or caretaking on the part of their spouse, and that's very undesirable. And so, it's a hard question for men, and for all of us, I think in some ways, of, "How do I stand up for something I want, without being a bully?" Right? "And be contained enough without being wimpy and apologetic for my sexuality?"27:10 Jennifer: "And how do I find that middle ground of kind of owning that my sexuality is legitimate and being clear about my desirability?" Without somehow taking advantage or being too reticent around it. And I think the answer, it's not an easy one to give in just a podcast really, because you kind of have to work with people around what's actually going on. But I think you have to really look honestly and with a clear eye towards the issue of your desirability.27:47 Jennifer: And your own comfort with your sexuality and your sexual desires. Because if you can be clear that you are choosable, and clear that what you want is a good thing, and doesn't harm your spouse or you, then you can stand up for it and deal with... Because it could be that your spouse doesn't want sex because she or he just doesn't wanna deal with their anxieties about sex. And maybe you've been pressured in the marriage to coddle those anxieties too much and too long. And it's creating resentment and low growth. Well then it would actually be a desirable position, even though a challenging one, to stand up more for the sexual relationship moving forward, like in that one podcast I did. 28:36 Ray: Okay. Alright.28:36 Jennifer: So are there other follow-up questions about that, or thoughts? If anybody has them, I'm happy to...28:44 Ray: I'm guessing here, but the person who asked the question, 'cause I've heard you talk about it, I've heard, I think, Natasha Helfer-Parker talk about it, Nate Bagley talk about it. And it does kinda sound pretty one-sided, it's, "Husband, you gotta set your agenda aside, you have to make it all about her. Don't be a jerk."29:12 Jennifer: Yeah.29:13 Ray: My experience was... And I know a lot of other men have, we've had a similar experience, is it's not that we wanted, it was, we weren't gonna just run over our wife and get what we wanted. 29:24 Jennifer: Yeah, yeah, yeah.29:25 Ray: You know? And we wanted to know we...29:26 Jennifer: You maybe didn't have... You didn't have a participant maybe from the get-go, some people. Yes, definitely.29:32 Ray: And so, if your partner shows up without any clue at all about what they want or what they need...29:40 Jennifer: Sure. Oh, yeah.29:41 Ray: How do you navigate that?29:42 Jennifer: That's... Absolutely, that's... Right, it can't be collaborative if one person isn't... Not showing up, if they're pulling for a passive position. And many people are and you know, women have been taught not to kinda claim their sexuality because it's anti-feminine. You know? And so a lot of people believe they're gonna show up and the man is gonna teach them about their sexuality, and really, How does he know? [chuckle] I mean, right? For the very people.30:13 Ray: Exactly.30:14 Jennifer: And also, how do you co-create something, unless you're both participants in this process? So yeah, it's true. Yeah.30:23 Leann: I think the frustrating thing is that, and I was one of them, oftentimes women don't, they don't realize they have desire, and they don't even feel like there's anything for... They're not the one with the problem, it's the husband wanting it and I guess pressuring. But when I'm in this intimacy group and it breaks my heart to hear from the husbands, 'cause the wives aren't in the group, they have no desire to want to get better, as far as the sexual relationship.30:56 Leann: So that's what breaks my heart, is these husbands want to, but the wives just shut it down. They don't wanna have anything to do with helping themselves, or how... You know? And that's what I get frustrated in, is how do you help these husbands stand up for what... It would be beautiful, and right, and good in this relationship, but the wives just want nothing to do with it.31:21 Jennifer: Yeah, yeah, and I mean, there's... Well, there's the part of me that's compassionate towards the wives, and then the part that would challenge the wives. Okay? So the compassionate part is, "This is how it's all set up." Okay? So desire is bad, sexual desire, any kind of desire. I grew up, the whole Young Women's Manual is about your selflessness, and how that makes you desirable, and that's the frame. Right? So it is a passive frame.31:50 Jennifer: And that sexuality is a challenge to your desirability. So you wanna shut it down. I have lots of clients who had sexual feelings and thoughts, they'd watch Love Boat and masturbate, and [chuckle] so on and on. And then, they'd feel so guilty and bad, that they'd repent and shut it down and shut it down. You know?32:10 Leann: Yes.32:11 Jennifer: And like, as an act of righteousness and sacrifice would basically shut this whole thing down. Then they show up on their wedding night, and they're supposed to be a participant? I mean, based on what? So, meaning we culturally create this. Now, that said, because I have compassion for that, both... And men too, because for the men that maybe are too eager or whatever, they've also... They come by it honestly, they've been sort of taught this idea that women's sexuality exists for their benefit, and for their delight, and so on. So people come by it honestly.32:45 Jennifer: I think, where I would be challenging of women is when they just don't want... You know, I talk about hiding in the shadow. A lot of us don't wanna own what our desires are, or cultivate them, or figure them out. Because we don't want the exposure of it. We want the safety of having somebody else caretake us. We want the belief, or the fantasy that this makes us more righteous, or more noble, or whatever. And we wanna sell that idea, because what we really know is, we don't wanna sort of grow up and take an adult position sexually.33:16 Jennifer: And so, I think, the challenge is once you start... I had a lot of women whose husbands signed them up for the workshop or something, and they are mad, because... And legitimately so, because they feel like, "Look, you just want me to go get fixed, so that you will get everything that you want." Well then, sometimes they show up there, and then they realize, "No, that's not the approach she's taking. And I have this whole aspect of myself, that I have shut down, that it's felt so self-betraying."33:47 Jennifer: And then, they suddenly realize, "Wait, I want to develop this part of me, I want to be whole again, I don't want to always be living in reference to my husband's sexuality." So they really just start to grow into it, and they start to figure out, and sort of deprogram these parts of themselves. There was other people that don't want to develop this part of themselves, because they are afraid... They're in a marriage where they're afraid, if they start to develop any of it, it will just get hijacked and used for the benefit of the husband, because the dynamic of the marriage has to be addressed, still.34:19 Jennifer: But then, there's other people who just, like I said, don't really wanna grow up and develop. And they can hold the other... Their spouse hostage. And they can get the moral high ground, because he's looked at porn, or whatever it is. And it's cruel. You know? [chuckle] It is absolutely cruel. And people can definitely do that, because they just don't want to grow up, don't want to be fair, don't want to take on the full responsibility of sharing a life with somebody. A lot of us get married with the idea that, "You're gonna manage my sense of self and make me happy."34:54 Jennifer: Men and women do this. Very few of us, if we really thought about what we are committing to, would even get married. Because what we're really committing to is, "I'm willing to basically deal with my limitations, and grow myself up for your benefit, given that you're willing to actually hook yourself to me. And I'm willing to really be a good friend to you, and do all the growth that that's gonna require of me." I mean, that's what you ultimately agree to, if you're gonna be happily married.35:22 Ellen: So you're speaking a lot of collaboration. A collaboration alliance.35:25 Jennifer: Yeah. Mm-hmm.35:28 Ellen: Now, I understand you've spoken in the past of collaboration alliance versus collusive alliance?35:33 Jennifer: Yeah, a collaborative alliance versus a collusive one, yes.35:36 Ellen: What's your difference in that? It being a unilateral? Can you speak a little bit more of that?35:41 Jennifer: Well, a collaborative alliance is, I think, the easiest way to say it. And I'm sure if David Schnarch were here, he would say it much more thoroughly. But basically, the idea that David Schnarch is talking about, is that a collaborative alliance is you are willing to do your part in a partnership towards a shared aim. Being good parents, be creating a good marriage in which two people thrive, creating a good sexual relationship in which two people thrive, that would be collaborative. And you do your part, whether or not your spouse is doing their part. You don't use the fact that your spouse may be having a bad day, and not doing their part, to get yourself off the hook around your part.36:18 Ellen: Definitely.36:19 Jennifer: That you're willing to stand up, and be a grown-up, and deal with things, even if your spouse is having a bad day. A collusive alliance is basically, where the worst in your spouse, and your worst in you... And everybody's in some version of a collusive alliance with their spouse. The happier people have less of one. Okay? [chuckle]36:37 Jennifer: But a collusive alliance is the worst in you, hooks into the worst in me, and it justifies the worst in each of us. We use the worst in each other to justify the worst in ourselves. So it's like, you know people say to me all the time in therapy, "I wouldn't be such a jerk if he weren't such a... What a... " You know, like meaning... This is collusive alliance, that I don't have to deal with my sexuality because you're a jerk.37:03 Jennifer: And so I use the fact that you're a jerk to keep justifying that I don't deal with my sexuality. But you can get really mean, and hostile, and nasty, 'cause you know I won't develop this part of myself. Right? So that's the way it dips... Reinforces. And I'm constantly in therapy being like, "Stop dealing with your spouse, deal with yourself. It's the only way this will move forward." I'm always saying that. 37:23 Ellen: Look in the mirror. [chuckle]37:25 Jennifer: Exactly, get the beam out of your own eye. [laughter]37:28 Daniel: Ellen or Ray, there is, I think, a few questions or comments in the comments section. So you don't have to do it at this moment, but when you have a second, follow up with that. 37:36 Ray: We'll have a look at that, thanks.37:38 Ellen: Yeah.37:40 Ray: When you've got a script for how to have that conversation with your kids…[noise] 37:48 Ellen: Ray, I think you're cutting out.37:49 Jennifer: Yeah. Yeah, you just cut out there Ray. Can you say it again? How to get your kids to do that?37:54 Ray: Yeah, I wanna know, if you ever have a script for how to address that with your kids. 'Cause that's the, kind of the bell. Right?37:58 Jennifer: Well, when there are kids who are younger, what... 38:00 Ray: "'Cause you started it." "Well, you started it."38:01 Jennifer: Well yeah, yeah, when my kids were younger, and this was a borrow, I think, from the IRIS book. But basically, they would have to sit on the couch, and they couldn't get off until they each owned what their role was in the problem. So...38:12 Ray: Yes.38:13 Jennifer: Yeah, that's one version of it, yeah. Another version is, like, put you both in the same boat, and until you can come up with the solution, neither one gets the positive thing. So you have to collaborate to get the positive thing. Right.38:28 Ray: Right. Okay.38:30 Ellen: So kind of back to a topic that we had been discussing about the woman really stepping into the role of being collaborative, and in equal partnership in the relationship. We have a comment in the chat box saying, "How do we change the church culture problems of the unclear functioning of women?" I've... So Nicole feel free... Oh.38:54 Jennifer: Can you say that again? Say that to me...38:55 Ellen: Nicole, feel free to jump in and clarify that. I don't know if I read it... "So how do we change that church culture problem of the unclear functioning women? Woman."39:05 Nicole: Under-functioning.39:05 Jennifer: Meaning that... Oh, under-functioning.39:06 Ray: Under-functioning.39:06 Jennifer: There, under-functioning.39:07 Ellen: Oh, under-functioning...39:07 Jennifer: Yeah, there we go.39:08 Ellen: That is why. [chuckle]39:09 Jennifer: Yeah, good.39:10 Jennifer: So how do we change that culture? I mean, it's the women themselves often that are doing the teaching. To basically teach better and teach differently. I mean that like, you know, we can't necessarily go in and change or control what is in the curriculum, but we can change how we each talk to women and we can change what we share in Relief Society and so on, what we... So that's about the best we have. You can do podcasts. [chuckle]39:41 Ellen: You can say really, it's really us, we can...39:44 Jennifer: It's us.39:45 Ellen: Change us, and us will change our relationships with others, and our others or relationships with others will change the others we interact with, and it will expand.39:54 Jennifer: Yeah, absolutely, and I just tend... A lot of times we think the church is the leadership, and then...40:00 Ellen: It comes down to that too, yeah.40:00 Jennifer: We are the church. You have to think of it that way, in my opinion, and you just roll up your sleeves and have as much impact as you can, because I think the more you role model strength like that, the more you give people permission to relate to themselves, or to women in general, differently.40:26 Ellen: So I'm ready to move on to another question that was posed. Ray, do you have any follow-up to the question that you had?40:34 Ray: Nope.40:34 Ellen: No? Alright. So the next one is a really interesting one, it says, "How is it best to navigate having sex during marriage struggles?" They go on to say, "When she's rude, or attacks the kids, or criticizes, or makes fun of me in front of the kids, I'm so repulsed, I don't feel like being around her at all. But then, eventually, within a few days or less, we both get the biological urge and want to enjoy each other, so we do."41:01 Ellen: "And it's great, and we feel closer and better afterwards, but I worry she thinks everything is okay or resolved because we're having sex. When it's not. Perhaps that's how she feels as well. We are starting therapy... " Or, "We started therapy a few months ago, and that's helpful, though expensive. A chance to talk through things. However, in general, when we get a rare chance to be alone and talk away from the kids, we'd mostly rather have sex than talk about our problems."41:26 Jennifer: Okay, well, that's the problem.41:27 Ellen: "Is that a good approach?" [chuckle]41:27 Jennifer: Wrong, no.41:29 Ellen: "Give me advice in that respect, what we do when our problems are all so present?"41:34 Jennifer: Well, it doesn't have to be one or the other, because you could say, "I really wanna have sex with you, but I think the way you talked to the kids today was horrible." Okay? And you don't have to necessarily put them right next to each other. But I wouldn't say one precludes the other necessarily. You can say, "I like you, you matter to me. I like having sex with you and I'm really concerned about how we're parenting the kids, and specifically how you are harsh with them, and then I come in and I coddle them." Or whatever it is. I don't think it has to... I think what maybe the person's asking is, "If I address this, it may very well kill... "42:10 Ellen: I would say, absolutely yes.42:11 Jennifer: "Our ability to have sex." Right? But then, I would say, if that's really true, if you can't deal with your problems and have sex at the same time, then you probably shouldn't be having sex. Because if dealing honestly with what's going on in the marriage means that you're gonna go through a period of time in which desire gets challenged, well I personally think you have a deeper responsibility to the well-being of the marriage, and your role as parents, than to whether or not you have the... How to say it? The placating experience of having sex. So I'm not here to say that necessarily you'll get one or the other, but if you know that you get one or the other, then I think you have to be really careful about how you're relating to sex, 'cause it has its costs.43:05 Ellen: So if we go back to the original... Oh, go ahead.43:06 Jennifer: Okay. No, I was just saying it has its cost if you keep kicking... You know, I talk in my marriage course about over-reactors, people that are freaking out all the time. But then there's also people that are under-reactors or they don't deal with problems as they arise. That's as toxic to a marriage. You then have people that look like they're doing great, because they have sex or they are low-conflict, but a huge storm is brewing, and oftentimes when those marriages rupture, they rupture permanently. Because they have no ability to... They have no ability to kinda handle the problems, because they have no practice in it. And so, under-reacting to your troubles, is really setting yourself up.43:51 Ellen: Yeah, it's an avoidance technique.43:53 Jennifer: Yeah.43:54 Ellen: That's basically what they're doing.43:55 Jennifer: And you know, of course the problems grow. They don't go away, they grow, they start getting out of your control when you don't deal with them.44:03 Ellen: And they're certainly recognizing that, like they've said that they don't like that they're doing this, that they're concerned about this, they've started going to therapy, they recognize that's a very expensive way [chuckle] to talk. And... But they are...44:21 Jennifer: Good luck if you're gonna go into... [chuckle]44:23 Ellen: But they also recognize that they're physically attracted, and they have, as they say, the biological urge, and they want to pursue that as well. And so I see that as a good thing, as well, that they still have that, despite this... [overlapping conversation]44:38 Jennifer: Yeah, well, and it doesn't mean that you can't have sex for sure, 'cause there's lots of couples that are dealing with their troubles, and they're still having sex.44:45 Ellen: Yeah.44:46 Jennifer: It's just another way of being together and sort of, you know, I think sometimes we have the idea that everything must be good in the relationship, and then sex is legitimized. It's just kind of a Mormon cultural idea we have. I don't see it that way, because I think a good sexual relationship can give you some of the sustenance to kinda keep dealing with the challenges. Part of why I've worked out things with my husband is 'cause I'm attracted to him. [chuckle] Okay?45:12 Jennifer: And I want a good sexual relationship, but I want, you know... And so, that desire pushes you through the troubles. It gives you the energy to deal with the hard things. So I wouldn't necessarily say it should... You shouldn't be having sex, I would say if you're using it to get away from your troubles, then it's a problem.45:32 Ellen: But using it for motivation to work through this?45:35 Jennifer: Sure, absolutely. Now, I think what some people are afraid of is if they talk about hard things, then their spouse won't wanna have sex with them. So it's a kind of a kind of... People can be complicit in not dealing with things, the sad issue. But you certainly can use it as a resource, 100%.45:54 Ellen: So their general question is, "How best to navigate having sex during marriage struggles?" It sounds like you're saying, of course don't cut it out, [chuckle] altogether.46:04 Jennifer: Yeah.46:05 Ellen: So... But don't use it as a way to avoid having those conversations.46:09 Jennifer: Exactly. Exactly.46:10 Ellen: Because there may be some fear around having those conversations, that it will reduce the amount of sex that you're having, but using the desire for each other as a motivation to work through those troubles, because you wanna get close together. Is that right?46:26 Jennifer: Yes. Yeah, and I would say what often happens for couples is when they're right in the heat of the struggle, sometimes their desire goes down, but as they start to work things out, the sex gets way better. You know? It's like that, you feel gratitude, you see your partner as somebody who's willing to deal with things, you feel more aware of your separateness as a couple and through some of the struggle, and so the sex is more positive. So I wouldn't see it as one or the other, but I think if you want good sex, you want your relationship to keep growing and thriving, and that means dealing with hard things.47:01 Ellen: Yeah, I can imagine that coming through difficulties and then coming to this place of convergence, where you're just together on something and you've almost... You've repaired something together.47:15 Jennifer: Absolutely.47:15 Ellen: It would make it even more powerful and even more meaningful.47:19 Jennifer: Absolutely. Absolutely. So yeah, I think that's how couples continue to create novelty. In a long-term partnership there's only so much novelty you can generate. And I'm all for novelty, but it's still the same person, it's [chuckle] the same room, or whatever. 47:38 Ellen: That's so true. [laughter]47:41 Jennifer: So you know, but I mean...47:42 Ellen: I worry about that.47:44 Jennifer: Yeah, sure. And I'm all for novelty. There's a lot of fun things you can do to create novelty, but I think what's at the core of a good intimate marriage is a growing marriage. It's a marriage that's growing, and you don't take the other person for granted. You recognize that they will challenge things in themselves, they'll deal with things honestly, you keep sort of becoming aware over and over again, that this is a separate person from you, who owes you nothing, but that will continue to grow and do better for your benefit and their own benefit, and that drives respect and desire. And so...48:17 Ellen: I think that is a really key point, that I'll personally draw out, is they owe you nothing.48:25 Jennifer: That's right.48:25 Ellen: That's hard to swallow.48:26 Jennifer: Yeah, I know.48:27 Ellen: Because there's this sense of, "I've done this for you, you do this for me." Give-take. "You owe me" kind of idea...48:36 Jennifer: Exactly.48:36 Ellen: But to get away from that...48:37 Jennifer: Yes.48:38 Ellen: Feeling. That's hard. [laughter]48:41 Jennifer: It's hard and it's the only way to do marriage, in my opinion.48:44 Ellen: That's novel. [chuckle]48:45 Jennifer: To do it from a passionate position, because as soon as you get it into, "I need this, you're obligated, you owe me." Right?48:52 Ellen: Or even just the marriage contract idea of, "We... You married me, for good and for bad. This is bad, you are in it with me." This idea of, "You owe this for me, we're working on this." Making sure that you're not using that as a form of manipulation.49:08 Jennifer: Yes.49:09 Ellen: But a motivation to work together.49:12 Jennifer: Yeah, which is not about precluding you from running your life, because you can say, "Look, here are the terms of my participation in this marriage, and if you don't wanna live by those terms, I can choose to exit." Okay? I know that's hard when you have a mortgage and kids, and all that, but you can define the terms of your participation, you can control your own choices. But I think as soon as we are in the idea that, "You owe me."49:39 Jennifer: As a way to pressure and to... As a way to be in a marriage, you will kill desire. When it's more like, "Wow, this person chooses me day, after day, after day. That's amazing. This person has offered goodness to my life, and they don't have to. And they do. And that they do, it's a miracle actually." When you live in that frame, which is the only honest way to live in the world, to be honest. Who's owed anything? There's children starving in Africa, do you think that's what... They're getting what they deserve? You know what I mean?50:13 Jennifer: No, but when you get good things it's good fortune. It's by grace, it's by... And so if you don't live in a gratitude-based frame, you're gonna have a hard time living with joy. And you have to live it, I think you have to live in that frame in marriage. Now again, I know people get like, "Wait a minute. Well, do you just mean you have to take whatever you get? The person's having affairs, you can't... "50:34 Jennifer: No, I'm not saying you can't decide if somebody is bringing too little good, if somebody is trying to take advantage of that commitment you've made. That you may then have to make other choices, because living with them is not good for you. Right? Continuing to struggle with them is not good for you. But the idea that... But that's different than living in marriage from a frame of demand. And a lot of people want the safety of doing that.51:04 Ellen: And I think there's this importance of, again as you've mentioned, this independence of self. You've mentioned in your other podcasts sometimes you do have to bring the conversation to the point of, "I'm willing to step away from this marriage."51:19 Jennifer: Absolutely.51:19 Ellen: If that's the case, "Because this is not good for either of us." And that's a very scary place to come to.51:25 Jennifer: Oh yeah. But it's usually where people grow the most. It's when they realize, "I can't make this marriage happen." That for me is when people often make their biggest strides in their development, is when they stop trying to control whether or not their proud spouse chooses them, whether or not the marriage stays together. They're no longer controlling that, they're only controlling who they are, in the marriage.51:48 Jennifer: When people really take that developmental step, that's when marriages really... Well, sometimes they fall apart at that point, because the other person won't step up. Or they really, really take a massive step forward. Because people are really operating, not from trying to obligate and control, but really a framing of choosing, and controlling themselves, and who they are in the marriage.52:09 Ellen: Maybe I'm making a leap here but, Would you say that that's more a high-desire partner position to be in than a low-desire? To kind of...52:19 Jennifer: To put the question of the marriage on the line, you're saying?52:22 Ellen: Yeah, yeah.52:25 Jennifer: Well, it depends on, "Why?"52:25 Ellen: I don't know...52:25 Jennifer: It would depend on "Why?" If somebody is in a marriage where their spouse just won't develop or deal with their sexuality, yes.52:32 Ellen: That's where I'm... Yeah, that's where I'm looking. Right.52:34 Jennifer: If somebody is in a low-desire position because their spouse is narcissistic, for example, or won't deal with the ways that they take too much in the marriage, and they keep trying to stand up to get that person to deal with who they are, because they do want a good sexual relationship, they just don't want sex in the current form. Okay? They're low-desire because of good judgment. Well, then they may be the one who's saying, "Look, I want good sex too, I just don't want what you're offering. It's all about you." And so, they may be the ones putting on... You know, calling it quits.53:08 Ellen: Interesting.53:10 Ray: I think, whenever the notion of, "Is sex a good enough reason to leave the marriage" comes up, there are a lot of people who are really quick to jump on that because they're afraid that if we normalize that, that's gonna be everybody's first choice. "I don't get what I want, I'm out."53:29 Jennifer: Yeah, yeah.53:30 Ray: And in my experience, it's really the opposite. It's when you're willing to actually walk away from... It takes a lot to be willing to walk away from what you have.53:40 Jennifer: Absolutely.53:40 Ray: I don't know that it's... That's anybody's first choice.53:44 Jennifer: Well, and I think a lot of the time when people are saying, "Is sex enough reason?" We have it in the hedonistic frame, rather than if sex really isn't happening in a marriage, there's something bad going on. [chuckle] Okay? You know what I mean? Like, I mean...53:58 Daniel: Yeah, it's not the sex. [chuckle]54:00 Jennifer: Yeah, it's not the sex. Exactly, it's not the sex.54:02 Daniel: Sorry, I don't mean to laugh, but...54:04 Jennifer: No, but then you're right. The sex is an indicator of something much more profoundly important going on. And so, the sex is the canary in the coal mine.54:14 Ellen: And I think that actually hits the point of the original question, the debate around sex not being neediness, or isn't sexy, but also wanting to talk about the importance of it.54:25 Jennifer: Yeah.54:27 Ellen: I think it goes back to that. I know that you've said it's not necessarily about the sex, but... It's the canary but, What killed the canary? [chuckle]54:35 Jennifer: You know, exactly. It's exactly right. Why is the canary dead? Okay? Can we look at that? [laughter]54:44 Jennifer: Exactly. Is there just too much noxious gas that the canary can't breathe? Or is the canary faking dead so that it doesn't have to, you know... [overlapping conversation]54:54 Ellen: It's looking away. [laughter]54:58 Jennifer: Yeah.54:58 Ellen: Well, it is about three minutes to the hour, so I wanna respect your time. It has been a pleasure chatting with you, and being able to listen more. Our focus to three podcasts and collect people's questions and really just discuss with you. So I wanted to give you a couple minutes to close up, any closing thoughts you had as far as the discussions that we've had today. If there's any kind of ending thoughts you'd like to share, and then give you that au revoir and [chuckle] the opportunity to sign off, and...55:38 Jennifer: Sure.55:38 Ellen: Really one day invite you to come back, we'd love to have a follow-up at some point, and do this again.55:45 Jennifer: Sure.55:46 Ellen: But the time is yours.55:48 Jennifer: I'm trying to think if I have any profound final thoughts. [laughter]55:53 Ellen: You're probably thinking a lot actually. [chuckle]55:57 Jennifer: Well, I guess maybe I would just say I respect in everybody that's here, the pursuit of sorting through these hard things, like marriage and intimate relationships are not easy. To achieve the beauty that relationships are capable of, takes a lot of courage. Courage to deal honestly with ourselves, to deal honestly with our spouse, to face hard things. Happy marriages are not for sissies. Okay?56:30 Ray: Soundbite. [laughter]56:39 Jennifer: So I really do...56:41 Daniel: Jennifer?56:41 Jennifer: Yeah, go ahead.56:42 Daniel: My wife just wanted... Heard what you said and wants to put it on a t-shirt. Do we need to get a waiver or something? "Happy marriages aren't for sissies." [chuckle]56:50 Jennifer: Aren't for sissies. Yeah, you could do that, just stick my name on it and my website... [laughter]56:55 Daniel: You got it.57:00 Jennifer: So yeah. So I respect it, I always respect it because I think it's the best in humans when people are willing to kind of face those hard things. And when I watch people go through it, it's hard. But it's really where all the beauty lies. So, there's divinity in all that process, even though it can feel like you're in hell sometimes.57:25 Ellen: Well said.57:25 Jennifer: Okay.57:28 Ellen: Well, Jennifer thank you so much for your time.57:31 Jennifer: You're welcome.57:32 Ellen: Have a wonderful evening, and keep warm out there. [chuckle]57:36 Jennifer: Thank you, I'll try.57:37 Ellen: Please try to stay warm.57:39 Jennifer: Okay, thanks everybody. Bye.57:40 Ray: Thank you.57:41 Ellen: Bye-bye. So, we're on. Yeah, go ahead Ray. You got it.57:46 Ray: No.57:46 Ellen: Well you got the book. [chuckle]57:49 Ray: Okay. Let's go ahead and stop the recording at that point.

Every entrepreneur wants their business to succeed; that's just a given. In this podcast, Nate Woodbury shares with us the nine key ingredients for business success. These he discovered in the process of running his own businesses for a decade. Stay tuned! Okay. You want your business to succeed. -Yeah. -Right? And there are 9 ingredients or requirements that if you're missing one of these, it's likely your business will fail. -Okay. -So, we're going to cover all 9 and hopefully you're taking notes and checking these things off to make sure. Otherwise your business is likely to fail. -9 things. I'm curious what they are. Is that, is it like a specific order thing? -Not necessarily specific order. This first one should be obvious. I'm going to say you need to have a really good idea. -Okay. -Right? Because there's a lot of businesses that will fail just because their idea really isn't thought all the way through. So, how do you quantify that? I don't know how to tell if your idea is good or not. Everyone thinks that their own idea is good. -Yeah, yeah. -So, that's all I'll say about that. That's number 1. You have to have a good idea. -Great. -To succeed in business, you've got to be disciplined. Because you're not just filling one role but now you're the boss. And you're the security guard, or you're the accountant. You're the marketing team. -Yeah. -And you control your own schedule. And you get to work where you want. -And it's the best part. -And you get-- you get full control of the budget. You get to spend the money how you want. -Which could be the worst part. -And so, I think that's the biggest reason why a lot of people don't go into entrepreneurship. -Okay. So, we're talking about discipline. Like, what do you mean by discipline? -Really, the ability to focus, to prioritize, and to make sure that you're working enough. You know, I mean, that 8 to 5 schedule is common but that was just arbitrary. -Right. -Divide the day in 3. You sleep, you work 8, you play 8. -Yeah. -But if you're going to work for 8 hours, what are you going to do? -I could especially see that being you have to discipline yourself with those 8 hours, right? Because if you're working from home, we're pretty easy... -There's an office just around the corner and it's a big video game console set up in there. -That's a pretty idea. -Maybe they're gamer. I don't know. And that brings me the third requirement here is tenacity. -Okay. -And what I mean by that is... Because I had 8 and a half years of a financial rollercoaster. -Okay. -Like for real. -Yeah. -Like some of the lows, one time I was in the Walmart parking lot in tears because I couldn't afford to buy diapers. -Oh. -Right? That's legit. -Yeah. -It's a hard time. Why didn't I get a job, right? Okay, then another time, this is not too long ago like 4 years ago if I were to guess. Maybe 5. Asking my mom if I could borrow money or not necessarily borrow. "Can I... can I have some money?" -Mm-hmm. -And my mom asking me, "Nate, why don't you go get a job?" -And you have to have that conversation. -Yeah. -Yeah. -And I still stuck with it. -Yeah. -And now, my mom and dad will say, "Wow, we're sure proud of you, Nate." Well, what about a few years ago? I was doing the same thing then. -Yeah. -So, even just a few days ago, somebody emailed me and asked me about that tenacity. Like, how do you stick it with it? And it's really... I have something that I really believe in. It's like, I believe that what I'm creating and I believe that entrepreneurship is noble. And, like, quitting on that is like failure at life for me. -Yeah. -That's what it feels like. -Yeah. -To go back and get a job, I just feel like that would be a failure. And yeah that's just my mindset. I'm not saying that employees, or anything like that, that they're failures. I'm just saying that's for my purpose and whatnot. And so, I'm putting tenacity as a requirement because I think I took longer than some. I mean 8 and a half years before I finally... -Yeah. That's a good long time. -But yeah. I mean, I would still... You know, I'm 10 years in. 10 years in now. I'd still be going even if I were still in the financial roller coaster. -Yeah. That's a great one. I think that's... And that's inspiring for myself as a writer and actor. It's very easy sometimes. Or actually, I won't even say myself. "Are you someone that more people know?" Chris Hemsworth. The guy who plays Thor. He talks a lot about how he and his wife for a long time were like, "Can we keep doing this?" Because he was a freelancer and it's the same thing where he's totally an entrepreneur, right? And and they talked for a long time like, "Why don't I just go get a job?" And they decided that they were going to stick with it. And I totally agree. I think it's like.. It has nothing to do with going and getting a job being a bad thing. But it's if you've put your mind to doing something and you don't have the strength to keep doing it, then it's not going to work. And that's a failure on you. For, like, for yourself personally. And I feel that all the time. I'm like, if I give up on this, that's me. That's not anyone else. And so, I have to keep going, right? I love that tenacity, it's a great one. -Okay. So, those are attributes. Talking about the business. I put one category as a brand. -Okay. -Like a business really needs a brand. And what I mean my brand is not necessarily a logo. That's a cool thing to have. But like in my case, I've had different logos. I've had different brands. But until my brand really had a track record behind it. So, that's what I mean. Like a brand that actually means something that... -Yeah. -And you can do things to really ruin your brand or whatnot. So, that's what I mean, is it's important to have a good brand in order to have a successful business. -That makes sense. Brand kind of being like, "What's the feeling? What's the vibe I want people to feel?" Right. So, what's next? What do you... What comes after that? -So, then you've got to create a system. -Okay. -And that's going to sound really official perhaps. But think about the most successful hamburger chain on the planet. The most successful chain -- period -- in businesses is McDonald's. -Yeah. Yeah. -They really have a system that they sell. They don't have the best burger necessarily, the best fries, or yeah it's shake. But they-- they have a system and they have a brand. -Right. -Their system is that they can hire a high school student. And they'll just run the system. And so for me, when I hire a new editor, we have a process that we go through and we just train them. They bring their skill set. But we train them to follow our system. It's like a checklist or whatnot. So, there's a difference between being self-employed and being a business owner. Somebody who's... A business owner will actually create systems and those systems either run automatically through software or they hire somebody to run that system. So, a business owner can take a step back and look at how's the business running. "Ooh, here's something that's broken. Let's fix that. Let's create a system that will make that work better." -So, if someone feels like maybe that's kind of intimidating. Someone feels like, "I've got a really good idea. I know what my brand would be and I want to get there. But a system? That's kind of intimidating", right? -Actually, I'm going to recommend a book. -Okay. So, it's called E-Myth Revisited by Michael Gerber. "E" stands for entrepreneur. -Awesome. -So, find the book the E-myth and it will really just like open your... It will cause a paradigm shift. You'll see the world of business in a whole different way and understand the value of systems. Yeah, my company would be chaos and non-existent without systems. I'm going to talk about another one. -It's another kind of big word that might be intimidating. And I'm going to talk about what leverage. Leverage is required for profit. It's like, if I can create a service that's valued at this high but it only costs me this much, that's that's where profit comes from. And I found a great opportunity and hiring people in the Philippines. Because I can hire people in the Philippines for $3 per hour that are college-educated and that's a dream job for them. So, that's cool. Because that's a huge blessing to me. And so, what that allows me to do in talking about leverage is I can assign them tasks that normally I'd have to pay people here 20 or 30 dollars per hour to be able to do. -Right. -And so, I can create services and sell them at a cost that's extremely competitive and yet still be having lots of profit. I guess going back to systems, leverage can be applied to that too, is it's you're making things so efficient that I don't know how to explain without using the word leverage. But you're just really leveraging things like a lever allows it to lift something heavy. -Right, right. -With small effort. And so if you create systems or tools or resources or leverage people or money or time to create more work. Than you have something of value that people will buy. -So, we've talked about some like good mindset, right? You to have your good idea, you need to have discipline and you have tenacity. Right? And then outside of that, we're like, "Now, how do you have a brand and making systems and then turning all that into leverage so that you can make a profit?" Right? And that's how you're going to get going with your business. So now, it's like, "Okay. Now, how do we see that in action?" -Well, let's break it down. There's going to be 3 different areas of your business. Okay? You need to have traffic or some source of customers or lead generation. So, let's call that what traffic. -Okay. -I use YouTube for a lot of traffic. And I can I can link to a video right there my my leaf strategy video, okay? So, where are your customers going come from? Do you have a storefront in Times Square? -Right. -Or do you advertise on TV or radio? Do you have banner ads online? Do you  have a YouTube channel? Where's your traffic coming from? -Yeah. Then you need to have the ability to sell. -Okay. -Alright? So, how do you take a lead and turn them into a customer. -Okay. -So, you've got to have a some type of sales system in place. -Right. -And then you've got a fulfill. You've got to have some way of delivering that whether you're manufacturing and delivering a physical product or you've got a service that you're providing. -Right. -And whatever it is, you've got to provide good fulfillment that... Like good customer service that you get good reviews that's not going to hurt your reputation. That's going to have happy customers that's not going to have lots of returns. That your products aren't breaking. So, if you have a good source of traffic, you can turn that traffic into leads and sales. And you can keep your customers happy because they're getting what they expected. Those were the 9 requirement ingredients to have a successful business. -Okay. -Okay. Now, with that foundation, the next video that I highly recommend that you watch is my leaf strategy video. I mentioned traffic and I mentioned YouTube. My strategy really, really works and it's so much so that on one of my channels, we brought in 7 figures last month just from one channel. And this is the strategy. So, click this video up here. It's my leaf strategy video so you can learn how to get lots of traffic from YouTube.

Welcome!   Today there is a ton of stuff going on in the world of Technology and we are going to hit a number of topics from how Colleges are using Social Credit Scores to change college students behavior, Social Media Influencers and why we need to pay attention to them, How the internet is changing, The insecurity of location tracking and why you may want to turn it off, Russian Hacking of Elections -- not really and even more.  It is a busy show -- so stay tuned. For more tech tips, news, and updates visit - CraigPeterson.com --- Related Articles: How is your Social Credit Score? It turns out that some American Universities use them to track their students The New World Owners — Influencers Vulnerable Location data — It does not take an Expert to Spy on your Every Movement with Your Phone Biological Warfare Against Chinese Pig Farmers Pesky Apps That You Need To Delete ASAP  Intermittent Fasting and its Perks  Can fasting add years to your life in addition to helping you lose weight?  Did the Russians get Anywhere close to Hacking our 2016 Election? The Internet we grew up with is Long Gone — What we lost, and what we can learn from the Experience. --- Machine Automated Transcript: Hello, everybody, Craig Peterson here. Thanks for joining me spend a little bit of time with me most of the people listening on Saturdays, I have been, of course, on WGIR and a whole bunch of other radio stations now for many years, it turns out it's like 25 years, long time. So thanks for joining me today. We're also, of course, over on YouTube and Facebook, and online at Craig Peterson dot com is where you'll find me. You can go to Craig Peterson slash YouTube to see me there, and at Craig Peterson slash Facebook as well over on my site. Well, today we've got a lot of fun stuff. We are going to start by talking about the old dead internet and what does that may mean to you. You can see the headline behind me on the screen if you're watching us on video. We're also going to get into the Russian hacking of our elections. Was that real? How close did those guys get to us when it comes to the hacking. So we'll be talking about that. We've got a beginner's guide, we'll be talking about, and it is something I've been doing along with my wife for a few years now, Intermittent fasting. It is unbelievable the difference that can make. It's the diet that isn't a diet, and it is just so easy, at least for us. And we've tried everything. We're going to talk about the 27 plus apps you should probably delete from your smartphone here in early 2020. What is going on at our American universities? Did you know they are using social credit now to track students, we'll be talking about that? Don't scoff at influencers. Here is kind of a cool article from Kevin Roose. What are the Chinese farmers complaining about and why. Frankly, criminals are using drones. Then we'll talk about the New York Times and how they were able to track President Donald Trump, and what happened with him. What was that all about? So, we'll be getting to all of those articles and, of course, a whole lot more as we do every week. So thanks for joining me, everybody. So I am kind of running the entire show here today. It's funny when I look at some of these podcasts and videos and things that people are using, and how many multiple people are helping to run everything. In my case, it's not a lot of people; it's my wife and me. She helps prepare a lot of the stuff you see online, but she's not the one who is sitting here that is all me. So, if you're watching, it may be a little bit rough, so I apologize for that. So, let's get going here with our first article. We are doing a tiny screen in screen thing here. You can see me, and that article as well. If you're watching, let me know by the way me and Craig Peterson dot com. Let me know what it is you think about what I'm doing? Does it make sense to put the whole hour and a half in one video in one podcast? That is what I've been doing for a while now, my podcasts, but this is new for video. Should I break them all up as well? I'm starting to do some of the training videos and things beginning soon. Let's get to this article about the old internet you see here on my screen. I've got pictures of a bunch of the early internet properties Myspace and course you're familiar with Twitter, right? Well, some of these places have died. Snapchat, TikTok, Vine. We're all using them today. Will they be around in years to come? That little f logo that you see there? Friendster? Have you been using Friendster lately, if you uploaded videos, what happened to those MySpace, Flicker? Flicker is still around, but they kind of got shot in the head when they were purchased by our friends over at AOL slash Yahoo. Verizon bought that. Webshots, Photobucket. How about blogs? I certainly have a blog. I have over 3000 articles up on my blog at Craig Peterson, dot com. WordPress. wordpress.com. If you have a blog over there, Zynga, Tumblr, they lost all their adult content, AOL Instant Messenger. We signed up for all of these in the 2000s. Now it's 2020. What's happened to all of our data? What happened to all of the videos that we hit upload. All of our pictures? Some of them just went, poof, they were just totally gone. Today social media is on a roll and just keeps growing. But are we going to be able to get our data in the future? I think it's an excellent question. And it was one posed by Katie Notopoulos over on BuzzFeed news because she's lost a lot of her pictures. I lost a lot of my photos. I had put together a website using one of these pieces of website software that lets you go in and create your photo album. I had this beautiful vision, right, and I was going to have all my photos there, the kids were going to upload their photos for generations, you know, the grandkids and great-grandkids. And I was going to be able to go there. We make a beautiful calendar every year and have it printed and put that calendar up on everybody's refrigerator, right? Of course, it didn't happen as the software crashed, and the backup did not work, and I lost all of these photos, hundreds of them. And it was just such a disappointment. But what's going to happen to you when Facebook disappears in just a few years. It is not going to be around forever, right. Facebook today is not going to be what Facebook is five years from now. We already see with California is new privacy law, how it is affecting Facebook, and how it keeps your data. Where it puts the data. We've seen the privacy laws changing other sites as well. So, what are you going to do? Right? What are you going to do? How about those texts and emails? They say anything you put up on the internet is up forever. Now we're finding out that's not true. It's just this stuff. We don't want to be out there. That kind of gets kept up forever. Friendster, we want that. Friendster has been around early since early 2002. At least it was. It was a social network that was pretty popular for a while, and then it fell out of favor. It even got mentioned in some movies. I remember one Seth Green was talking about Friendster, back then back in the days, but it turned into a gaming company and wiped out all of the profiles. Then there was my space, and it didn't go away as quickly as Friendster did, it had a more painful death. But by 2013, it was completely music focused. What sites are music-focused anymore. He might have, you know, a couple, but really, you're going to Amazon or Apple or Spotify. Pandora. One of those right to get your music by the way, when it comes to music sites, I would recommend you stay away from Spotify. Okay. Then just last year 2019, there was a server migration that messed up and all of their pre-2015 profile content. There were hundreds of thousands of photos that were lost. They're gone forever. Flicker. Now flicker was being used by a lot of people, and I remember stories of people who had uploaded photos to flicker. were driving down a highway, and saw one of their photos on a billboard for an advertisement. Not a flicker advertisement but one for a third party company. And they were pretty upset. Then they read the terms flicker had. And any of these photos you uploaded could be used by flicker could be sold by flicker. Well, in late 2018, flicker was sold off by this AOL Yahoo conglomerate that was bought by Verizon. It was bought by Smugmug, which is a photo hosting printing site, mainly used by professional photographers. They only gave you a few months to download your photos if you didn't download them, or upgrade to a paid Smugmug account you were completely out of luck, which kind of is a bad thing, right? You lost all your photos except for the most recent 1000 photos. And how many of us only have 1000 photos in this day and age. It'll cost you almost nothing to take a picture. It's not like the days when we were using our Nikon camera. With 35 millimeter film, and he had to decide if I was going to use Fujifilm or Kodak film. Should I use a professional-grade, black and white, you know none of that anymore, right? So, we have hundreds of thousands, so they were all lost. Webshots founded in the mid-90s hit its stride in the mid-double OOts when digital cameras became affordable, CNET bought it. Then American Greetings bought it and then it got sold back to the original owner or owners, who in 2014, relaunched it as Smile by Webshots, became a site for desktop wallpapers. You only had two months' notice to download your photos, migrate them to a new paid account or guess what? They all got deleted permanently. Photobucket. They announced that they were hotlinking in 2017, would only be allowed for paid accounts costing 400 bucks a year. Hotlinks, of course, feel very archaic now. That's where you have a direct link to a photo as opposed to your album. But man, completely gone. The whole internet got pockmark. I love that word, by these missing photos, and we still see those today online. Blogs exist. But you know, the scrappy new medium to get your story out is a lot less useful. 2013 I can't believe it was that long ago GoogleReader went away. I used to use Google Reader from my blogroll. That's how it kept track of articles. So much harder to do nowadays, RSS is gone. Man, I loved RSS, and Google's RSS readers are gone. Pro tier blogs like Gawker video, all gone. Right Gawker writer, Alex Pyrene best described the changing economics of the media business. Plus freakishly bad luck as the death of the rude press. Isn't that true? Remember Gawker and the big lawsuit wrestlers pulled Minnesota into it big, big, mess, okay. Anyhow, remember all of these, and the many more that went the way of the world. Think about what you're using today. Will your data be around in the future? Think about the free sites you're using right now? Like free sites like what? Well, Facebook, among others? Is your data going to be around in the future? You know, very, very good questions we all have to ask ourselves. So keep a backup yourself on a medium that you control. And that you can read in another five or ten years. Your listening to Craig Peterson right here on WGAN and online at Craig Peterson dot com and Craig Peterson.com slash YouTube. You can see me, Oh no. We'll be right back.  Hello, everybody, Welcome back. Craig Peterson here on WGAN and online at Craig Peterson dot com. If you want to join me, you can see the whole show as I recorded it at Craig Peterson slash YouTube. Well, now we're going to talk about Russian hacking. Right? Hasn't that been kind of all the rage over the last, what, two or three years? The Mueller report, and what did the Russians do? How could they have done that to us? Should we be worried about it more worried than we are have been? All frankly, outstanding questions. We need to know because we've got another election coming up soon. 2020 is an election year. We've got less than a month, from today, until we cast the first votes in the first in the nation primary. That is if you're in New Hampshire, which is the first primary. There is a caucus in IOWA, then the New Hampshire primary, and then I think it's Nevada followed by one of the Carolinas, and this just it accelerates from there, right? You got the Super Tuesday, which has got moved up and everything else. But how safe are our elections? I think it's a v good question. What did the Russians do? What did they know? How did they hack it? And can we do something about this in the future? Now we've got all kinds of voting machines. If you've been listening to me for a while, you know, I like the manual ones. Those have a sheet of paper, right, with all of the candidates with a circle you fill in. They give you a felt pen, a flare pen, right, a little felt pen to fill in to vote for the person. And that's as simple as it gets, isn't it? And then you put it in a machine, and the machine reads it the machine is pre-programmed to know that, that this circle filled in here means a vote for this person or these people or for that particular thing that's on the ballot, whatever it might be, right? The reason I like those is it gives us the best of both worlds. We have the world of, oh, wow, isn't this simple. I can go ahead and vote. Today wonderful times had by all, and you can vote quickly. The votes get tabulated, and we know by the end of the day, the results. But what if there's a problem? A contested vote. Well, with a paper ballot, again, that ballot can be sat in front of people who are ballot commissioners or whatever title your county or your state gives them. They look at those each ballot one by one and to see who was selected. They can take them and put them into literal stacks. These are the people who voted for this person, these voted for another person. And then they count them up. And now they've got the winners. And you can have a Republican, a Democrat and independent, whoever. Often police officers looking at these and counting them. But so many places have gone to these electronic voting machines. And the electronic voting machines are a nightmare and a half because of these electronic voting machines. Now, you're looking at the ballot trying to figure out okay, who voted for who. It gives you a screen, but you don't have a ballot. At best, some of these machines have a little paper audit tape that comes out, and they can go through and think of what you get from the receipts from buying something at the store. Right? So I've got one, let me pull one out here for you. Okay, so this is a receipt like you'd get at the store, right? This one particular one is from Walmart. And you know so there you go you can see what I bought at Walmart. Well, simple enough, but you've got sheets of these things that are affected by heat. They may get torn and, in my case, been sitting there my pocket right as I'm trying to keep track of them for the accountant, right. So I can do my taxes at the end of the year or the end of the quarter for businesses, so I'm just trying to keep track of all of it well how if the machine is just a tablet, how you are going to keep track of it. How are you going to know what the actual vote cast? People reported hitting a button for a zone on the part of the screen to vote for Candidate A, yet it registered their vote for a different candidate. At least they think it registered for someone else or might have registered properly, and it might be the right vote. For the right person who they wanted, but in reality, they don't know because it looked like it was registering the vote for the other guy. And now, after the end of the day, how are they getting audited? So with the paper ballots, you can go in, and you can look at them. And you can do a spot check. You can say, okay, is this make sure this machine was doing it? Right? Let's make sure we didn't mess up stuff when we sent it out to people. Well, when we're talking about this here with this whole Russian involvement with our election, we're not talking about these machines, although potentially could happen. What we're talking about as a couple of other things, first of all, meddling with our election where they're buying ads on Facebook, or they're buying ads somewhere out, and people get upset, you know, frankly, for a good reason. Because now it's a Russian ad saying vote for Hillary or Russian ad saying vote for Donald Both of which happened in the last election cycle model. Most of them happened to after the election, which is just totally bizarre for me. Anyhow, there was a technology company that got hacked in Florida according to some government reports. Now, here's what happened. They used a phishing attack against this company to gain access to their computer systems, and then get passwords and then get inside the machines. Now, that's where the problem comes up. Because it's not necessarily even the voting machines like what I'm showing on the screen here. What can happen, frankly, is that the voting machines' information gets sent ultimately to the state, right? Ultimately the whoever's in charge of you know, various new Hampshire, we have Bill Gardner and his Office of the Secretary of State's office, but it varies from state to state. So ultimately, these tallies go to our friends at the Secretary of State's office. And then they're posted on the website. And then what happens in the national elections is they go to the various individual Secretaries of State, and they say, who did your people vote for, and they add them all up. So the Russians could hack the Secretary of State's office, the Russians could hack the voting machines. And the Russians could influence us by buying a head-on Facebook or these other social media platforms on Google to try and get us to vote differently. Well, this is from Politico, which is, you know, political was a very left-wing leaning website out there. It's kind of a political organization that masquerades as news, But this is a pretty good article here. So they're saying that people were going to vote in North Carolina. In North Carolina, there had been a court ruling that said that people did not need to prove who they were, were to vote. You know, they have to prove who they are for everything else like to buy a glass of Beer to prove your age, right. Some places even you're 60 years old, they want to card you, and you say, Are you kidding me? No way. I'm going to do that. So in Jerome County, they were using laptops, and those laptops had the voter records on them. And those voter records were used to determine if they had already come and voted. Or if they had shown ID. Well, they had all kinds of problems with these. When they started digging in, they found that a company called VR systems had allegedly been targeted by Russian hackers using a phishing campaign three months before the election. and phishing is what Russians and others are using, not just to influence our elections, like what we see here. But to get into our bank accounts, our business account, it's just absolutely crazy. So this article goes on and going back to 2016. And what had happened, you might find it very interesting. But the bad news is things just haven't changed much. So expect similar problems with our 2020 election pay coming back, I'm going to tell you about something my wife and I did to lose one hundred pounds between the two of us, okay, I'm not selling anything. It is amazing, and I don't even consider this a diet. So we'll get to that when we get back. I got a couple of great articles on that that I think you will like, so stick around. We'll be right back.  Hello everybody Craig Peterson, here. Thanks for joining me here on WGAN and online Craig Peterson dot com slash YouTube. You can watch me there. I record this live, but, of course, it's on YouTube so you can watch it anytime, right? And we're putting the whole show out there so if there's something you missed, have a look there. I think you might find it interesting, at least I hope you do. I have a lot of fun putting together it's a lot of work, and I love to hear from you too. So Craig Peterson dot com.   Hey, man, have I got something for you? It is something that my wife and I have learned a lot about over the years. That's dieting, right? Diet exercise. I have done almost every diet. I've tried them all, and they've all worked to a degree or another. The Atkins diet was huge, and man, I had gotten up to almost 280 pounds. And I went on Atkins and got all the way down to I think it was like 192 at my lowest, so I lost 90 pounds, which is a lot. And then slowly but surely I put it back on. By the way, when I got up to 280, I was a vegetarian. You know, vegetarian, oh, you're fine. You can eat as much as you want whatever you want, as long as it's vegetarian, right? And that's what I did. And I put on a lot of weight. Then I had to take it off. Then over the years, I put weight back on, I got up to about 245, and I said, Oh my gosh, it's happening again. So, this was about three years ago now, and well, little over two years. And I started to do some more research on this thinking, Okay, it's been 20 years since I did the Atkins diet, things have had to change over that 20 years, right? It has got to be different than it was back then. So I started looking into it again, and I found an article about a Nobel Prize in Medicine given to a Japanese researcher, Yoshinori Ohsumi, about three years ago now a guess who had figured out this process called autophagy. I've heard it pronounced a few different ways. I'm probably pronouncing it the wrong way. However, that is how it is spelled right. That's how I found it was in the written word. So this process what he discovered and the reason he got the Nobel Prize in Medicine was he saw how cells repair themselves, which is a very, very big deal, right? That's the goal. We want to be healthy. We don't want cancers, Parkinson's, or any other of these diseases that are associated with old age. And we certainly want to keep our weight down. And he did a lot of research into this. I read it, of course, he won the Nobel Prize on it. And then I started branching out from there, as I often do, and I found this doctor up in Toronto, University of Toronto, and he was he's a practicing doctor who takes care of patients with kidney problems. Well, who are the patients that have the most kidney problems? Well, it's people with diabetes. And so I looked at it and thought, Man, this is kind of interesting. He had also found out about this whole autophagy thing. And he was tired of having his patients die, because ultimately, type two diabetics, particularly, you're going to die of a complication associated with your diabetes. So his patients just died. Right? And he did everything he could to help them and the founder, you know, what would, what's the treatment while if you have diabetes, it's because the insulin can't get into the cells to open them up to accept the sugars, right? So what do we do? Well, we give them more insulin. So what Dr. Jason Fung found out in putting two and two together was that insulin is, in fact, the problem. According to the research on autophagy, there's only one time that your body repairs itself, and that is when you are not eating. So think about when you've been sick in the past, what do people tell you to do? What does the doctor tell you to do? They say, well, go to bed, right? Get some rest, get some sleep. What are you not doing when you're sleeping? You are not eating. So he kind of put all this together and came up with this whole concept a little bit further, because it's not as though fasting is something new, but about fasting. What got me going on it more was that I had read a book about Blue Zones, these areas of the world where people tend to be healthier and live longer. When I read that book, and this is long before I found out about autophagy, or fasting, I figured out something that became very obvious to me. That was that every one of these areas where people live longer and healthier lives was a religious community. Shinto people were in Okinawa, Japan. They were Greek Orthodox in Ikaria Greece, a small Greek island in the Agean sea, where we got the whole concept of the Mediterranean diet. You have Seventh Day Adventist in Loma Linda in Southern California. All of these people are part of the Blue Zones. Add up also add to that the Mormons who are known to be healthier than average. And all of a sudden, I realized, wait a minute now these are all religious people, what do they do? Delving into it more, I found that the most religious Greek Orthodox are fasting over 180 days a year. Now fasting and the definition of it varies. It certainly differs religiously. In the case of the Greek Orthodox, it was a calorie-restricted diet. They could only do certain things, particular wine, certain cheeses, and to Through where I do this every once in a while where I don't eat anything. All I have is water and clear liquids in that set. So there are some real advantages to this diet because you're not eating your body has the opportunity to repair itself and get back to that kind of homeostatic state. Then I started thinking wait a minute, and what happened in the 70s. If you look at the curve of where we started having all of these obesity problems and health problems, it is back in the late 70s. When they introduced this whole food pyramid. We need to eat more carbs. This whole thing about six meals a day you eat your three meals, you have your snacks. Then I thought about the kids. Right they get up and have breakfast, a mid-morning snack, then lunch, an afternoon snack before soccer, then dinner, and maybe even have a snack before they go to bed. We're continually stimulating our bodies to produce insulin, which is causing significant problems in our bodies. I read what Dr. Fung had written, and I read at least a half a dozen other books and then thinking about the Blue Zone thing thinking about what the whole Nobel Prize in Medicine had been about with autophagy put them in a pot and stirred them up, which is what Dr. Fung did as well. And Dr. Fung was able to put his patients these people with type two diabetes on and their intermittent fasting schedule. Now, remember, I'm not a doctor. I was in emergency medicine for a while in the EMS. So I know a little bit about it. So I might sound like I know more than I do. But I can tell you that this works. It's worked for me, my wife, and every member of my family because we've all tried it to varying degrees. So I want to get into this little bit more because over the holidays, there was an article that came out talking about intermittent fasting. I found it fascinating, absolutely fascinating. So we're going to get into that. There were a few articles, CNN had a thing on it as did FOX. We're going to get into James Clear what he has to say he has a great article about it as well. So we'll get into all of that when we get back. There is no charge. I'm not selling anything. Remember that you're listening to Craig Peterson. Right here on WGAN. You'll find me online, Craig Peterson.com. Slash YouTube. That's Craig Peterson with an O slash YouTube stick around because we're going to get into it when we get back. Hello, everybody, welcome back. Craig Peterson here on WGAN. And online, Craig Peterson dot com slash YouTube. That's where you can watch me you can see me waving and right now Hi to and see all of the episodes of today's show online. Also, of course, I podcast this and try and get the information out to as many people as I can.  Well before the break, we were talking about something that's a huge deal to me, and that is intermittent fasting. I think I've become one of the world's most prominent proponents of the thing. It doesn't matter what kind of illness somebody has, and I always seem to end up saying, you have to try intermittent fasting. You just got to try it, because it just plain works.  So what is it? Before the break, I mentioned some of the religious types of fasts. Now, Intermittent fasting is when you don't eat, right? That's what fasting is. Now, we're not talking about the biblical fasting, although some people do that where it's like 40 days and 40 nights with no eating, right, the whole temptation thing. I'm talking about is a daily regimen that will keep our insulin under control. Now, remember, I'm not a doctor. I've read a lot of books on this. I'm doing it myself, as is my family. We have had excellent, excellent results. But you're going to have to check on this yourself. If you have diabetes, Dr. Fung, actually has a whole book written for diabetics and how to do intermittent fasting and you're going to want to talk to your doctor about it, as well, because you're already going down that road, but you can get off of it. Dr. Fung has a cure. I think it was every one of his patients, like 1200 people with type two diabetes, have stopped their diabetes by doing one thing, and that is getting people not to eat. So, we're going to talk about what that means in just a second here. When you think about studies, there have been some studies done on intermittent fasting. You can see behind me here, the reference to this particular study I'm going to pull it up on the desktop here, there you go, should be able to see it. And this is from Fox News. Just this last week's fasting diets may add years to your life, as well as help you lose weight new study suggests there are also similar things that are available some articles that are up on CNN and many other sites out there. And it may help you lose weight. But here's your problem. Who's going to pay for a study that says, Don't eat, don't take medicine. Don't even see a doctor right, who's going to pay for that study. Obviously, there are a lot of people who are sick and who need doctors and medicine. Some people need to eat. You got to figure this stuff out for yourself. Now, here's how the basics work. There are two standard types of intermittent fasting regimens that people do. And there are frankly as many regimens as there are people. But the two basic things are one, you fast for 16 hours, and then you eat during an eight-hour window. That's probably one of the most common there's another widespread one, which is almost the same, which is you fast for 18 hours, and then eat during a six-hour window. So what does that mean? Well, for most people, it means you skip breakfast. So remember, you finish eating at like six o'clock the night before. You should never eat after seven, by the way. If you finish eating at six o'clock pm then at 6 am, the next morning, you've already fasted for 12 hours, right? And if you're doing 18 hours, you know what to noon news another four hours. So 12 plus four is 16. That's why it's kind of simple. So all you do is you skipped breakfast now you can have black coffee, you can have tea, but you're skipping breakfast, which many of us have done, but you're not snacking, you're not eating a snack. You're not having that smoothie. You're not having that Carmel mocha frappuccino thing you're not doing any of that, then you have lunch. When you eat, you eat, freely during that two-hours. So the meal, if you're going to have dessert, have dessert, eat whatever you want. If you like bread, if you like pasta, if you like fats, if you like steak, eat it during that two-hour window, and then you can have one more two-hour window later on that day. About four or 5 pm, you eat again. Then you're done for the day. Just doing that will change your life, your cells will get a chance to rejuvenate, you will lose weight, and you will become healthier. Again, if you have any medical issues at all, make sure you talk to your doctor first. And you might want to talk to your doctor first before doing this anyways, but this is a great regimen, and I've tried it myself I've been doing it as I said for a little over two years as has my wife, as have some of my kids and my brain is sharper. I'm even better looking. As you can see it Craig Peterson comm dot com slash YouTube. And I am losing weight and losing it nicely because over two years I've lost one about a half a pound a week. Isn't that nice? And I can eat whatever I want. The question is when I can eat what I want. It's just when I eat, and it becomes an issue. So that's the first type of unwritten fasting that most people follow, which is 16:8, and 18:6, which is the number of hours that you fast versus eat, not like you don't eat for six hours straight. Okay, I made that clear. You might eat one or two meals, and each meal should be no longer than two hours. So, you have your soup and your salad, and then you have your meal, you have your dessert, all within two hours, then you're done. The other type is what's called a 5:2 diet, very, very popular. 5:2 diet is where you normally eat for five days out of the week, and then for two days, you don't eat. Now, there are variations on this. We'll talk about that in a second. But the main idea is that your body needs a chance to recover and to recoup and if you normally eat for five days You're recovering. Remember, no snacks, no snacks, you'll never have a snack again, I know you need all the chips, whatever, eat it with your meal. Okay? You can have a chocolate bar, eat it with your meal, don't eat it afterward, don't eat it as a snack. Okay, so you have your, maybe you could start with your Doritos right and then move into the rest of the meal. You are trying to keep the insulin reaction down to a limited timeframe. That's what we're trying to do. Now, the five to some people will not eat for the two days, and by the way, those days should be randomized. So, as your body doesn't get used to a schedule. Those two days, your fasting can be" fasting-mimicking." A fast mimicking diet where you eat less than 500 calories. So two days a week eat less than 500 calories the rest of the time eat normally. Now, what does this do for you? Well, it's amazing. It could add years to your life, and it could cure you of diabetes. It could cure you of all kinds of brain issues from brain fog through the kind of name it right Snell at all timers Parkinson's it is they got diseases that people have celiac. The list goes on and on. I want you guys to read up on this and study it because it's amazing. doctors aren't taught much about this. It's relatively new, as I said, that Nobel prize that kind of led me into this is only three, maybe four years old. Okay, so it's all relatively new, but check with them. But I want to pull up here, this thing from James clear. Let me pull this up. Okay. So he has this little thing on his site that he calls the big Beginner's Guide to intermittent fasting. And he says I skip breakfast each day and eat two meals, the first around 1 pm and the second around 8 pm. 8 pm later than Dr. Fung recommends, okay. But as I said, everyone's different. Then I fast for 16 hours until I start eating the next day again, but at 1 pm surprisingly, since I started intermittent fasting, I've increased muscle mass, up 10 pounds from 205 to 15. Decreased body fat down 3%. He was at 14% body fat, now down to 11% increased explosiveness. He said a personal best with a clean and jerk of 253 pounds and decreased the amount of time spent training down from seven and a half hours per week to two and a half hours per week. So he's cut his training by about what two thirds and increased his muscle mass and decreased his fat. That's all that he did. Okay. So he has this quick start fasting guide. I didn't use any of his stuff, okay, but he has some good information. He talks about intermittent fasting how it works. Benefits. Number one, it makes your day simpler boy does it because you're not making three meals. You're not eating three meals plus snacks. Okay? intermittent fasting helps you live longer. We already know about calories and calorie starvation, how he will live longer on a low-calorie diet than if you are on a regular calorie diet. Now, most of us don't want that miserable life to have only been able to eat 500 800 calories a day, right? Not me. I love bread. I like chocolate every once in a while, right. It helps you live longer. Okay, and enjoying life, you're my joints don't crack walking downstairs, they don't hurt anymore. It may reduce the risk of cancer. And there are some serious studies out of Cambridge, Boston area just last late last year, showing that a five day fast every year will pretty much guarantee that you will never have cancer. It's just amazing. Much easier than dieting. It isn't a diet; all you're doing is cutting out snacks and one meal a day for most of the time. Right. And he's got a lot more detail on this too if you're interested. But he's got some schedules of different people do I think you're going to like this? Okay. There is a lot to know and understand here. But let me see. I'm going to bring that up. Okay. So here's our article again from Fox News. As I said, it's on CNN, and it's kind of all over the place over the holiday. Today's, and this is a new study at John Hopkins University, finds that diets involve intermittent fasting may add years to your life. And it's not just yours, and it's good healthy years. Studies have linked fasting to improve metabolism, decrease blood pressure, and improve control of blood sugars. So take a look at these guys and do a little exploration. Talk to your doctor if you're on medications because this will affect your medications. If you have diabetes, there are plans for you, maybe look up Dr. Jason Fung out of the University of Toronto, read up on his stuff, and present it to your doctor. See what they say, if this is the right thing for you. I am not a doctor, and this is not medical advice. I'm encouraging you to do your research. You're listening to Craig Peterson on WGAN. Hello, everybody welcome. Craig Peterson here WGAN and online. Craig Peterson dot com slash YouTube. You can also check out Craig Peterson dot com slash Facebook. On my Facebook page and you can see some of the training, I do the pop-up pieces of training and, of course, my weekend shows, and I've been doing more lives lately too and answering people's questions. We got some big things coming up this year. So make sure you are on my email list. I have some special things for you. some surprises, prize giveaways. If you sign up for my email list, it doesn't even say anything about it on my website and lets you sign up. But it doesn't say anything about all of these giveaways. I've got some amazing things for you. So if you're not on my list already, make sure you check it out. Right now, Craig peterson.com. All right, right now, we are going to start by talking about the new year. So what are some of the things that you might want to do for this new year? Well, this is a great little article that came out in Fast Company this last week. And it is about the 27 smartphone apps you should delete. Now they're saying before 2020, but you know, it's a new decade. Let's get around to it right now. And what we're talking about here isn't just smartphone apps, we're going to talk about a whole category of apps. Now you know that there are a lot of apps that do nasty things to you, right, and to your data and your information. We talk about those all the time here on my show, but let's talk about them a little bit more right now. Number one app That depresses you. Now, in many cases, what we're talking about here, kind of the behind the scenes inside information, are apps that are, frankly, social media apps. Because social media apps are many people look at those and say all my life isn't like that my life's terrible. Right? It's like these. Have you seen these influencers online? that had come out and said, Yeah, I took 1000 pictures before I got that one. the perfect picture that one picture where it was from the writing goal, and she had the right luck and the stars lined up, right. That's the reality of things. The reality of things. Isn't that everyone's a multimillionaire and I mentioned earlier, right? The reality is I'm not right I'm, I'm the guy that was 280 pounds, and I was in Two twice, lose, lose the weight, which is kind of cool. But none of us are perfect. But we think because of the way social media is portraying people and the things that they're putting up there that somehow we should have a better life a different life than we have. Okay? So when people are trying to curate this perfect image of themselves in their lives, it's a bad thing. Okay, so research has shown that this can make you feel depressed, it can make you feel lonely. And now we're seeing that the younger generation isn't getting married until they're 33 on average. Can you believe that? You know, I was married ten years earlier than that started my family. There they are wondering about themselves, and they're wondering about whether or not they can get married. They're judging their potential partner against This perfect facade of a person that they've seen online and social media, and the guys are doing the same thing. They're, you know, they're judging this woman against Kylie Jenner or whomever online. They're their favorite Stars that have the perfect bodies. And they're available 24 seven, whenever they want, just look and bam, there they are. And this woman, she's not as nice that I'm dating as she should be, because I see all of these women that are just so tolerant and wonderful. And, you know, my gosh, she weighs too much, or she's not pretty enough. Her teeth aren't straight enough. I've seen this before, and I've seen it with my kids, their friends as well. You know, I'm not a big believer in a perfect match. I think there's a lot of people that frankly, we could marry and be quite happy. So don't go crazy. Don't try and match everybody up on social media. And we're talking about Facebook, Instagram, Snapchat, of course, TikTok, which we've talked about before. Just delete those things as they are not reality. Too many of us are sitting there scrolling through our phones every day, looking at something that just isn't real. So there's number one. Number two to get rid of these are app categories and going to mention a few of our apps and don't protect your privacy. Now, we've talked about some of this stuff before, right? It basically Hey, if it's free, it's not the product, you're the product. I think that's a simple enough thing for people to understand least I would hope so. There are some major apps out there. The people are using billions of people are using every day that don't protect our privacy. And of course, the big one I'm thinking of right now is Facebook. It is not protecting our privacy. It's selling our information. Now, not all that bad, right? I understand the marketing side. I was in the whole marketing business years ago, decades ago, many, many decades ago. And what I was doing back then is finding people who read this magazine and that newspaper and, and put them together to come up with people that might be interested in buying my clients stuff, right? Well, it's the same thing nowadays you said to know a lot more about you than which magazine subscriptions.  But look for businesses that are building privacy into their business models, Facebook Messenger That's something you don't want to use as it does not have an end to end encryption. What that means is the message you type in on your computer gets sent to Facebook and then to the other person. So Facebook being in the middle can see the message knows what you said, and is now using that to target you by advertisers. Okay, so be careful with Facebook Messenger, WhatsApp, which is another messaging product from Facebook. The Facebook bot does provide end and equipment so that you might want to encryption, so you might want to look at WhatsApp. There are some better ones out there. Some good ones signal one of them that encrypts all of your data, its end, and then everything. Google Chrome, I still use it sometimes because browser extensions But most of the Chrome browser plugins and extensions will work on opera. Many of them will work on Firefox as well, and there are adapters, if you will, the let you take the chrome stuff and run it on other machines, right other browsers. Now, Chrome harvests so much of your data that the Washington Post is calling it the spy software browser because it is just continually uploading your data. If you want a browser that is protecting your privacy, look at the epic browser API. See, and if you want more about this stuff, send me a note. I'll be more than glad to let you know more little bit more details of all of this stuff, right? Because some of the browsers out there like epic are great. Some of them are good like Firefox and Opera, and others are bad like well Chrome. And you already know what I think about Microsoft browsers, which is they're pretty weak. Apps that are free, but aren't Okay, free is great. But just keep in mind, they got to make money somehow has to keep the lights on, right? You got to keep the heat down in the winter and the air conditioning in the summertime. These face morphine apps that we've seen, and the big ones are actually out of Russia. We've got other apps that are out of China. They're not free, that is getting our information and are using it against us and using it against the country. So be very careful. And then the last category is apps that are compelling you to spend money. So what we're talking about here are apps like Amazon, Walmart, eBay, those are the obvious ones. And Amazon, Amazon, and Apple are the two companies that have at least up until now kept your privacy kind of paramount. In front of them, but that doesn't mean they don't use your data themselves. And that's very, very true. When we're talking about Amazon, they use your data that trying to get you to buy something from Amazon and you know, that can be good, that can be bad. And Amazon also has plugins that you can put into the Chrome browser that let Amazon spy on you when you're on other websites and buying things, so keep that in mind. You probably don't want to install those browsers. Games like Harry Potter Wizard, Fortnight, Candy Crush Jelly Saga, Pokemon GO, Marvel Contest of Champions, and hundreds of thousands more each have options that let you buy your way into a higher score, or give you play the game more. I advise you to get rid of those. I know people hooked on Candy Crush. Nobody enables you to play so many times a day, and I have fun and Candy Crush, right? But I stopped playing it about a year ago because it won't let you play so many times a day, then I wanted you to buy stuff from them. And it just isn't for me. It isn't worth it right. I'm not a big video game thing. And then the last thing to consider is the Office apps. Now, these are the things that kind of get you to work 24 seven, I kind of work 24 hours. But that doesn't mean it's a good idea. And that's not necessarily something that you're going to want to do either. So there you go. There are some categories. You might want to delete apps to depress you and those that don't protect your privacy. Those that are free, but on are not and those that compel you to spend money listening to Craig Peters on here on WGAN and online. Craig Peterson dot com slash YouTube. Hey everybody, welcome back. Craig Peterson here on w GN online at Craig Peters on comm slash YouTube. You can find me there all of my videos, and I'm starting to post them more and more. And you can watch me as I recorded them. I put them up as YouTube lives. So you'll see them up there. Well, let's talk about social credit and some of the things that are going on. China is the world leader right now when it comes to facial recognition. And what China is doing is not only recognizing people's faces, and then this case mostly their citizens, but China is also taking that data and using it for what they're calling the social credit system. So if you jaywalk in China, there are enough cameras and enough facial right ignition artificial intelligence software out there to identify that it was you who jaywalked you specifically. And then what it does is it puts that onto your permanent records. And that becomes part of your social credit score. And if your score gets low enough, you're out of luck. You won't be able to get another train to travel a bus, and you won't be able to get to work, you definitely won't be able to leave the country. So there's a lot of things China's doing on social credit. Now I want to go back to my last segment here where I was talking about the apps that you want to delete, and I looked at it from a category standpoint, what are the different categories of apps that you probably should delete? And one of the ones I mentioned was TikTok, and remember I mentioned that TikTok was a Chinese based company, and TikTok allows you to put together these little short videos and have fun haha sharing with your friends. And there are some pretty cute TikTok videos out there Will Smith did one and put it up on TikTok. So you know, that's all well and good. Here's the problem when you use the app you're sending your face and anything that's behind you in the environment and your location information - to China. They know what you're wearing, they know your face, your hair, they know everything about you even where you are, which lets them know, by the way, hey, you're at home. You're at work, you're out with friends, right using the location data. And because China is the world's leader in surveillance technology and facial recognition, technology, and social credit systems that they're trying to sell to other countries. What's happening, They're using TikTok data. And they're likely using it to train their artificial intelligence systems for even better facial recognition of Westerners. And people here in the US and the UK are our facial recognition software in the US has problems with oriental faces with Chinese, Japanese, Korean, Vietnamese, right? It has problems with those. Some of theirs have problems with white faces with negroid features kind of goes on and on. So they want as much as they can get when it comes to data. They want as many faces as they can get their hands on, right to use those faces Now, to frankly be able to train their systems. So enter this article from the DailyCaller. that says American universities are starting to use social credit systems. So these are likely to be coming here to the US. China's already using them. They're probably using them to identify our military personnel. We know some things they've been doing that are to identify our military personnel. But a handful of colleges us colleges, according to Chris White, who is over at The Daily Caller, are using a type of social credit system through various technologies designed to track students as they attend courses and walk across campus. They're using something called SpotterEdu, which is an app that connects with the student's smartphones, and it has as its purpose the ability to boost attendance points. So it knows that you're on campus and it knows you're in the right building and it knows you're in the right class. Some now you get social credit points for attending class, heaven forbid that the professor has to keep track of that sort of thing. Syracuse University Professor Jeff Rubin told The Washington Post that the students want these points if you can believe that, right. They know I'm watching and I'm acting on it. So behaviorally, they change. This professor is admitting that he uses this app to engineer the behavior of the students socially. Now that's nothing new. We've known for a long time that teachers use all kinds of techniques to get students to agree with them politically, to do things that they want them to do. Well, now it's kind of getting out of hand apparent Lee This is according to The Washington Post, not every student's on board with the app, and it's in it and its implications. A sophomore here, Virginia Commonwealth University said, we are adults, so why do we need to be tracked. Why is this necessary? How does it benefit us? And is it just going to keep progressing until they are micromanaging every second of the day? I think it's an excellent question. The SpotterEdu is working with about 40 schools, including Central Florida, Missouri, Indiana, that's according to their guess he's their CEO, Rick Carter. He's a former basketball court quote to develop the app and 2015. I think this is a bit of a problem. You know he's talking about students having a lot of distractions and, and they need a system like this to make sure they're doing, and I love this quote, right. He wants to make sure that the students are doing the right thing, according to him. Okay. He prefers the term monitor instead of the track because you know tracking has a negative connotation. Schools can turn to a startup called degree analytics, which uses Wi-Fi check-ins. That is something that technology something's been out there for a long time. businesses use it. When you get free Wi-Fi at a business, they use it to track you they know your back, that it's you who's here now, they even know where you are in the store. They watch you. They know what shelves are in front of you and how long you were there, what you might be looking at, okay, just from the fact that you use their Wi-Fi. So they are tracking a quarter of a million students across 19 different state universities. Over 98% of college students can be measured to Analyze your degree analytics. Yeah, because the students are using the WiFi that Sarah, the school. Now sometimes you have to use their Wi-Fi because that's the only way you can connect to Blackboard or something, whatever software they're using for the professors to share the courses with you. Sometimes it's the only way you can get on to submit some of your materials to the professor that we're doing is your assignment, right? But most of the time here's my advice to you. Use the WiFi, not the Wi-Fi, but use the data plan that comes with your phone. And that means Verizon T Mobile etc. Use tethering nowadays is usually no additional charge for tethering. If you have an unlimited plan, use the tethering on campus, use it when you are at work, use it when you are At the local coffee shop, use a tethering. Don't use the Wi-Fi provided for free because now you can be tracked. Okay. Very, very big deal. And I'm concerned about these American universities Now, using social credit systems to track students on campus as this sort of thing that you expect out of a socialist government like socialist China is not the sort of thing we expect here in the United States. So, stick around because we are going to talk about those influencers I mentioned earlier in the show, what they are doing and what the future will look like for advertising and us. You're listening to Craig Peterson on WGAN and online at Craig Peterson dot com slash YouTube. Hello everybody. Welcome back. Craig Peterson here online at Craig Peterson dot com slash YouTube. I'm heard on multiple stations every week. And right now, I'm on WGAN, and this is the show that I take, and I put up on YouTube and share it on Facebook as well. So if you're interested, you'll find me right there Craig Peterson dot com slash YouTube and Craig Peterson dot com slash Facebook. We're going to talk about influencers right now. Many of us kind of have a little bit of a chuckle when we think of influencers, right — these people on social media. Haha, you know, the Generation Z, who are just making fools of themselves. Last hour I was talking about how you should be deleting most of your social media apps, if not all of them because frankly, they are depressing. Well, if you want to know what I find sad, I want you to think of Kylie Jenner. Here's a girl who can even order a beer in a restaurant who's already worth over a billion dollars. So that shows you what multi-generational can do.  But why is she worth so much money?   Why are so many of these influencers worth so much money?   Why are they paid so much?  Well, the New York Times had a great little article on this. I've got that up on my screen right now. And they're talking about these social media influencers, and how dominant they are in our culture today, and how they can get people to think twice about products. By steering the direction of online conversations, as the Times puts it. So this article by Kevin ruse was written because he went to a conference called VidCon. An annual social media convention down in Anaheim, California, yay. And there were a few thousand current and future internet celebrities who were there. And it's increasingly apparent to him he says that the teenagers and 20 somethings have mastered these platforms. And those people are going to dominate not just internet culture, or the entertainment industry, but society as a whole. You know, we've had presidents in the past I can think of a couple, frankly, who have been entertainers we've got, of course, currently Donald Trump, who had a show called The Apprentice show. I valued it because it gave me a lot of business ideas and taught me a little bit of business acumen. And we had Ronald Reagan. Remember, people an actor who is president. Both of these presidents seem to have been outstanding Presidents as it turns out, but how about the future? When will our first social media influencer be president? And that's a great question. He's asking it in this article. Now, this came out a few months ago, but I just found it fascinating. Most of the time, you said these people were filming what they called collabs with other creators complementing one another on their drips. Drips are influencing or speaking for clothes and accessories. In some of these cases, we're talking about head to toe Gucci and all kinds of outfits. Some I can't even pronounce, as I never heard of before. Diamond necklace. Designer sneakers because they're all promoting these things they're wearing. Another day he says he witnessed an awkward dance battle between two budding TikTok influencers, neither of whom could have been older than10 years old. Okay, TikTokagain, that's one of the apps I keep saying delete, delete, delete, and okay. But if you look past what he calls the silliness, the status he can many people add VidCon is hard at work being an influencer can be an exhausting burnout inducing job. People who spent years working were up the ladder I've been on the radio now for 25 years. I don't have anywhere near the influence of a Kylie Jenner or most of these other top influencers out there. It's just absolutely crazy. So he's saying how a lot of these influencers they've got him, real business people, because frankly, they're dealing with your money. Some of them are doing media politics, either different fields, you know, I tend to do technology and security. But these people are influencers. Brazil YouTubers are winning political elections by mobilizing their online fan bases. So what's establishment going to do when these guys and gals start winning out there? You look at AOC Alexandria or Cassio Cortez, and how she's been able to use social media to build a following and build her power and influence. It's massive. Glossier is another company to look at the recently raised 100 million valuations of more than a billion way is a luggage startup who has Instagram ads, and it reached an evaluation of 1.4 billion. They make luggage. They are a startup. How are they worth $1.4 billion. And a lot of the social media stars are making this endorsement deals with these major brands and these startups. It's just crazy. Here's another one, a YouTuber's named Natalie Alzate. She has more than 10 million subscribers. She calls her channel Natalie's outlet, an online brand building a business frankly, for her rather than just a fun hobby. Four years ago, when she first came to Vid Con, she was a marketing student with fewer than 7000 subscribers. So in four years, she went from less than 7000 subscribers to 10 million. She decided to study her favorite YouTubers. She watched how they made their videos, tested videos in multiple genres seeking which ones perform the best. She says she grew up watching people like Michelle Fon that were building legacies out of honestly just being relatable online, it was always an aspiration. Then she hit on formats like beauty tips, life hacks, performed well. And today she's a full-time YouTuber with a small staff and production studio and the kind of fame she always coveted. New York Times article this thing's just amazing. In truth, influencers have been running the world for years. Yeah, we know that, don't we? We haven't just called them that we call the movie stars to talk radio hosts, Davos, then these are really with devils. The ability to stay relevant. So these people get that type of audience. And with 10 million followers, she's making millions of dollars a year. It goes on and on. The culture General Manager, oh my gosh, what you call culture is people watch this stuff, right? I don't. And maybe that's a problem for me. Perhaps that's why I don't have 10 million followers. I just started my YouTube channel again I was doing a few years ago, but I've been too busy taking care of my customers and helping you guys out, right? So I'm starting it up again. And I would love it if you guys would subscribe to my YouTube channel or and follow me at Craig Peterson dot com slash YouTube, share these videos, get them out there I'm providing you with excellent information, that type of thing. I think everybody needs to know. And the only way it's going to get out there now is if you share it right and I know most of you guys, I'd be surprised if I have any real Gen Z's in the audience. There's probably a few. I know there's a lot of millennials and a ton of baby boomers. What is my audience for please subscribe if you have a YouTube account? Just go to Craig Peterson comm slash YouTube, we've got to be able to compete with these social media influencers out there, we've got to get the messages out. Because Heaven knows their words are not the same as our messages. And I want to get it out. And I would appreciate it because, man, I've put thousands of hours into this over the years anyhow, stick around, because we are going to be back here in our last segment, we're going to talk about Chinese farmers. Let me pull that up right now. There you go. Criminals using drones to infect pigs. Why are they doing that? And we're going to talk about the New York Times also tracking Trump's movements. What's going on out there? You're listening to Craig Peterson, and you'll find me online Craig Peterson dot com slash YouTube. Hello, everybody, we have been busy today. We just talked about YouTube influencers and how much money they're making. We started by talking about the old internet, how it's died, and what that meant to us. The loss of all of our pictures and the things that we wrote and that we put up online. What happened to all these old sites and what to do about it today and into the future. How close did Russia come to affecting and hacking the 2016 election? We talked about that, and we talked about what could happen here in the 2020 election because Russia was able to get their fingers into our last election. So we talked about what we discovered over the last three years from that. We talked a lot about fasting and fasting diet, because my wife I've been doing it and how it is not a diet, but intermittent fasting is a lifestyle that lets me eat whatever I want, whenever I want. Well, past summer issue, isn't it? It's not whenever I want. So I talked a lot about that, of course, I'm not selling anything here. I just want to let you know what I'm doing because it hit the news again this week. I told you about 27 smartphone apps and four categories of apps, you're going to want to delete from your smartphone this year. American universities using social credit, and I talked about what chip or excuse me China is doing with social credit, and why they want your face what they're probably doing with TikTok pictures and others. American universities using social credit for that it's a shame. And, of course, the last segment, we talked about influencers, and you can't scoff at these kids. They're making a lot of money. They may be young, but wow, they are booking it in. Let me tell you making bank, and if you would, I'd appreciate you following me. You can follow me on pretty much any podcast, podcast platform out there, bar none. And you can follow me online, and Craig Peterson dot com slash YouTube. I'd love it if you'd subscribe to my channel. So let's get to our last two articles here of the day. This first one, I think it's fascinating, but it is talking about a trick that is in use now. The word trick is a misnomer because this is nasty nastiness. And leave it to criminals, right? It doesn't matter where in the world they are. They always come up with a nasty way to try and ruin our lives. But here's what's happening. We have drones, and many of these drones are big enough to carry. Fully automatic weapons. We know China's selling those to the Middle East right now. So, a drone

Pamela Hillman knows what it means to be sexually abused, used, betrayed, raped, prostituted and a contract placed on her life from the mafia. Men in her own family system held her hostage to sexual abuse under the threat of death. She was in prison to drugs for more than 35 years through a cocaine addiction and a victim to sexual abuse. Drug dealing led to jail and ultimately prison for 18 months. But that is not the end of the story. Stay tuned to listen to this inspiring story of redemption and incredible forgiveness. Guys, welcome to this week's podcast. Well, I've got a treat for you this week. You know back in 2015, I had been single for several years and just thought that my life was going to be a life of singleness for the rest of my life. And, as it turned out, I ended up going to a movie preview from a friend of mine who produced a movie called Captive. That movie was about a drug addict woman who was taken captive in her apartment in North Atlanta. And, she read the Purpose Driven Life to him and that saved her life. He had already killed three people that day. And, but I was introduced to someone at that movie preview and her name was Pamela and Pamela. And I got to know her from that time and I heard her story and one thing led to the next and we were engaged not long after that. And so today you're going to hear an incredible story of Pamela that had a difficult childhood and that childhood led her into a lot of difficult places. You know, many of us have had difficult pasts but forgiveness is a key point on whether we're going to move past that difficulty. There are people that have betrayed us, used us, abused us, and so what do we do with that? And so, Pamela has a story of forgiveness. Her story is unlike anybody that I know. And so this week we are featuring a talk she recently gave at our church here in North Atlanta in Dawsonville, Georgia -- Christ fellowship. And this talk is an extraordinary talk on redemption and forgiveness. So I hope that you'll benefit from what she has to say and we'll see you at the end. God bless Pastor: I've grown to love a couple of them. And now a part of the our fellowship. I discovered Os Hillman years ago, nearly two decades ago. I think he is one of the most prolific authors. I would encourage you to research Os and to go to TGIFBookstore.com and buy everything that you have read. But Os is not speaking tonight. His wife Pamela is speaking to us tonight. I got to know her and we had lunch one time with Karen, my wife to discover her story. As I said this morning, every speaker at the North Georgia revival, and we had felt a particular leading to bring her before you. I sense the presence of God so strongly. When I invited her, I knew what would happen in this evening. There will be breakthrough tonight. There will be breakthrough tonight in people's lives. How many of you would like to have breakthrough in your life, your family? You don't need to pull out your phone and I want you to share the link of the North Georgia revival because you're going to want to have the story coming into the advices of people that you love. Christ fellowship awesome is our Facebook page. And you can go there right now, Chrysler shift Austin, he'll find the lightning if you will. And share. Are you going to download the orange? Add the ISN app. It's Supernatural app. Download it. And we are being broadcast all over the world. So I want you to make sure that you share the link. Christ fellowship Dawson. So without any further ado, I want to introduce this video clip on Pamela Hillman. She will come right after the short video. So are you ready for breakthrough? inside of you? The breakthrough is inside of you. It's one decision away. You have to make a choice. So let's get ready. Okay, awesome. So I have to tell you about my grandmother. I had a praying grandmother. And if you have a praying grandmother that is the key to your life ,it's important to pray for your children. She played the piano for the church for 65 years. She would cook for the pastors. They came to the home and this one jolly old pastor evens everybody puts his hand on me and he says, “You’re special. She's going to do great things for God. The enemy heard that. The enemy heard that this one here is special. We're all special in God's family. We're all special. When this seed is planted, that was an impartation. I didn't know it at the time, but the enemy came into steal that seed, and it was through my dad. So I was outside playing and there was this little puppy. So I bring this dog home and I said, “Dad, can I have this puppy?” I'm five years old. My mom and my sister aren't home. He said, “Come upstairs with me. You can have the puppy.” I had taken a nap with my dad before. I don't think anything about this. I go upstairs, lay down, and then something happens. So I go running out of the room, go downstairs, and my puppy was gone. The seed was planted. I can get what I want by going on upstairs. The enemy came in right after the impartation. We are in a battle, you have to know these tactics of the devil. Okay? So by the age of five it was my dad then my uncle then it was my godfather and the godfather was the worst and he had continued on. I was told that I would be killed if I said anything. Actually after I did tell my mom, she didn't believe me when he was with my dad. And then my sister started having my sister. Then she finally threw my dad at God. I thought I caused that. I caused my dad to have to leave and I wasn't going to have a daddy anymore. Watch carefully. It's a trauma that the enemy brings in. So I was choked, raped, ran over and shot at. I knew Jesus was praying through my grandmother. I accepted Jesus as a child. I didn't know what that was. I mean, she took me to her Bible study, but I didn't really know what that was. But He was with me. When I was shot. I was sitting in a chair. It made a complete circle around me. The chair had holes in it. The picture of my, my head was shattered. I knew, I knew, I know my grandmother was praying for me. There was an angel in front of me and do it. I'm going to run it out of the room. Oh my liver. I was in so many car accidents. I was in a body cast. I was mauled in this body, and in a wheelchair for a long time. They said I wouldn't walk again. I mean, I'm running today. However, I did cocaine for 35 years. That destroyed my liver. I destroyed my liver three times. I was in the hospital one time when I was on the dying ward with cancer patients and I didn't even know it. I said, “Why am I on this ward?” And they said, “You're dying.” I said, “Well, can I get another liver?” “No, you don't have enough time. You have about six months.” So, you know, I got involved in dealing large amounts through this Colombian mafia guy. One time I kicked his door and so he put a hit out on me. It was stupid. This is a Columbia mafia guy and it doesn't matter what you do when that happens. But somebody that worked for him contacted me. I was at a lowpoint in my life. I didn't care and so I went to him expected to be killed. I always carried a gun and I just said, you know, do whatever. I can't live with this anymore. I was sleeping with a gun under my pillow and showering with a gun and I just can't live like that. I'm here to reconcile something, okay? Or just do it! So I got tired of running and did this for 35 years. I was on such destruction. Everything that I did that I turned to it was the same guy with a different face. I concluded it was always everybody else's fault. It was dad's fault. It was my mom's fault for not watching over me. Right? It's always somebody else's fault. So we blame others for our situations. What words you're listening to? We must remake our brains. Demons are going into your soul and you're speaking to them throughout your life. You've got to be careful about your words. They have power. They really have so much power in any, that's the enemy's tactic. He wants us to play the game. It's all the combinations that you can't get out of it. You're in this confrontation within, and I'm going to tell you about the confrontation here shortly. And so I have this big house. I had the hummer and all the vehicles. I was dealing drugs and with drugs comes prostitution. I was miserable. I had 1800 stamp collecting books, a gun collection, vehicles and a big house and I was miserable. That did not make me happy. I would be sitting on the bed or sitting on the sofa and I would have my Bible open next to me in my lap. I had to have a crack pipe, a line of cocaine, you know, and I was watching TBN while taking drugs. People ask, why are you watching that when you're doing drugs. “I'm never going to get out of this if I don’t watch Christian programming. I knew Jesus and I know he was the only one that could get to me. So I was like, if you want to hear it, go to another room. I'm not turning it off, you know? So that was my point of surrender. I was praying. I said I don't care if you put me in an institution or jail. But I didn't know he was going to do it quite this way this time. So my point of surrender was to go to prison. Oh my gosh. When you really surrender and you're asking God to get you out, that is when I get pulled over by the cops. They don't find anything, but I go to the bathroom. And then the Lord spoke to me and he said, “I thought you wanted this to be over.” And I said to do. And he said, “Well tell him about the drugs in the car in the backseat of the police car.” He was taking me to jail for violations of probation. So it was my choice. That was my decision. I had to, no matter what the consequences were, say, “I'm ready.” I went out there and I told the officer I put drugs in the back of your car. He in this inflamed red face, you said, I already knew that and they tried to get me 20 years and I'm like kicking and screaming and say, no thank God. It wasn't for me. It wasn't just for me, it was me, but it wasn't just for me because when I was there, like I said, my 20 years, because I got five years, God can raise me with five to three and I spent 18 months, that 18 is my number now. My birthday is December 18 and you can go into the prison 18 months and I got out November 18. Okay. My point of surrender wasn't prison and I was trying to get all this stuff and I've been to treatment before. I knew that was just a short my time. And then I said, I'm using, use me in here heaters longer. She gave me more because he was speaking to me. He told me, he said, this is your college campus. I brought him here to train and equip you for what I have prepared for you. I said, Hey, this is my first mission field. I started this class for women. They want to change so bad. They were so angry. They saw me happy all the time. I was like, Oh, everyone's skipping and happy. They said, how can you be happy? You're in prison. It is so prevalent and people are like, this is the age and this is what the enemy is doing is it's adoption. Okay, and he's got to be mindful of this and I'm like figuring out what is causing me to go back to this. When I would relapse and go back to the drug, it was the because of many insecurities from a lot of the wounds that hadn't been addressed from the sleeping with a guy and then going back to drugs because of the pain. So I'm studying all these books and the Holy spirit spoke to me in my room. He said, the only thing that will change your mindset is the word of God, memorize it. This is the only way. My other book is and it will be done. My story will be out in spring. But anyways, so the journal book was about this size. I started from the very beginning of it. And I went through the book to the theory and theory first ever memorized to the theory. If you are intentional, if you want to have a change, you've got to do it on purpose. You got get up and make that decision and say, okay, I've got to do this for my own self to change. I was sitting on the toilet, I'm get a picture of a toilet paper roll. And the Holy Spirit says the center represents Jesus. The Holy Spirit fills you. The inside of the white of the toilet paper is our soul. What are we going to do with all of this garbage? It's the world and self putting in the shame, the guilt, the condemnation, the jealousy, all the anger. What are we going to do with it? It's the sanctification process of tearing off the sheet purposefully to do it.I said some people have a lot more stuff. He said the Lord spoke and he said, Hey, I want you to write down every name of everybody who was wronged you. I didn't remember some of the names because I've been raped. I didn't know their names and started praying in the spirit over them because my printer was, that was my, he said just put your hands on the paper. Greatest fear. Cause I know Holy spirit since I was 26 so that was core to my sanctification. I've been in the segregation process since I tried to commit suicide when I was 26. So anyway I reviewed all the names on the paper and began praying in the spirit over them and something happened in me. And he taught me to put my name at the end. He gave me this analogy. Look in the mirror and quote scriptures to say who I am. He says, I am the word of God and you gotta do it on purpose. This is all on purpose y'all. You got to be intentional about your process of sanctification, okay? You already said you got to use this. There's a process. My heavenly father will do the same to you if each of you do not forgive your brother or sister from your heart. Okay, I can do it from my heart. I saw Holy Spirit work through me and for you. Okay? Again, had a lot of sickness. I had a lot of stuff going on in my body, handed over to the torturers evil one. Where is there unforgiveness? He's a torturer. We've got to release it. Writing on the piece of paper. How did you forgive all these people? And myself took me a long time for a couple of weeks. I just, I got to tell you what Greg did. So many I saw on a piece of paper, and I'm going to tell you this is the story towards the end, but at least they're on the phone. My soul, they were in my soul. It was great. I started praying for their salvation, for their healing, for their minds to get right. Do that. And I'll tell you the story in just a bit. Okay. So when I get out, I'm going to tell you this 100%. So when I get out of prison in 2010, my son who was here with me, praise God, he's getting bad taste today. And yeah, um, God has reconciled us. But, um, so I went in to get life insurance because I'm thinking I need to go take out the life. So I go and I guess they'd have to go to the doctor they call me. This nurse calls me and she says, I thought you might want to know about this. Yes. And I'm thinking I knew somebody right. And she said, well, you are one of 1% of the Americans with 100%. And she said, there's only 1% of Americans that have 100% of the people, all of that garbage for me. Didn't matter how long I was in there, I told them these women were coming up to me after my class, the daughters of science class, and they were saying, you don't know what it's like. This happened to me and that happened to me. I did this and that. And I'm like, I liked it dad. Maybe not to that extreme, but that happened to me. I can relate. I can relate to all these. I know why I had to go to all of these things. So they're stable. Well, the Lord taught me to pray scripture. He says in Genesis one 26 that created in his right and he also says in Isaiah 55:11 so shall my word be those forth from my mouth. Please. What are you sending out of your mouth? So I created these workbooks and I was like, okay, I was on this module or changed and um, Oh, it's great. It's on identity, everything but Google change. I need an acronym, maybe more in the morning habits around new bro every day. Good. So it's rewiring your brain every bit of it. Every day, every night when you sleep, you're rewiring your brain. Something can rewire your brain to the neck. Okay? You've got to pay attention. Don't get up in the morning. Oh my gosh. I get out of here and go on the table. God's given me so many dreams. I had one dream. We're in my day room and I fell asleep. I don't ever fall asleep this morning I did. And the Bible starts breathing. I heard decoding the Bible, then Os walks in ourday room, door opens and wakes me up. I know you weren't expecting part of the condemnation that was so deep in my soul were things that happened with him. If I allow it to happen because I wasn't the mother that he deserved and that, that just, it's still, you know, it still has a place. It's not a wound anymore, but it's a low place dead and he's done okay. For 20 something years, I never really pray this, but when so many would ask me about my mom, I would say she lives in an apartment. We've lived in an apartment all my life, you know, and she's ever had a house. I'm going to buy my mom a house one day. And I know, I knew. I didn't know. I never knew how it's going to happen, but I kept saying it, the power, they are so critical. Y'all did know that I was going to buy out six months after I got out of prison, the guy's dead. So my dad had got reconciled with my dad, while I was in prison and he was writing and he had dementia and he started it just really bad. So I sit down, I'm going to come take care of you. I'm going to come live with you. And he got so bad that, uh, they contacted me and said, he's in hospice and he's not gonna make it. You're not going to get Amazon. Well, it did. I prayed, I prayed. He says, God, I got to see my dad more time, please. So we've got an inverse. He got steam on Saturday and it was just [inaudible] seven. He was already dead in this chair. His eyes are all [inaudible] six or four. It's horrible. But when I got to and I got to tell him I forgive him and he started crying, he was waiting for me any time the next day. So I know the power of forgiveness when I was given a say and that $65,000 center and I knew what I was going to do with it. I bought my mom a house. It's a freezer other than the $70,000. We got it for $62,000. It's actually in the workbooks about my story. But all these stories are the power of our words. You know, you've got to speak the word. And I was praying for my child and got to take me into a mountain for a year. And then Jesus, you know, he's my Lord Satan. I didn't know he was my husband. When I brought him home, God multiply. I didn't so these are some other women. This is our Daughters of Zion for women. Can God use your time wisely? We have this is where she is anointed. Y'all okay. Go to the website, download this, this career shift because I went to my room and I said, what you heard the request they needed for your sheet. And so I was actually, I was leaning over somebody in the prison and never on her badge over her bed. She was in a whole rhythmic accident. Only some people were killed. She was on a Tuesday it off outside detail. Okay. In the whole ban for the women. And some of the women did die, some of their arms and legs, but she saw this bright light in the band and she was in a bubble and nothing happened. I was praying there were women and then she had this beautiful, it was like, they said, well, we'll pray over mornings or after she was sick and they made us all get out. But let me tell you, we never [inaudible], we never get to come together. We got to see each other name the next day in the cafeteria. And the Lord orchestrated that because she said the Devens choked her every time she got on her knees, she couldn't. She stayed so many countless women just led them to me too. He always had me in his, well, the Lord at the ministry is to borrow ministries but life changers legacies and he says those among you, you shall raise up the foundations. I feel so blessed to be in this search. I am so blessed and I know the annoyances. I am so honored to be you. Okay? It's not just the people in prison, they're the bridge bridges, your neighbor, the person you're sitting next to. We all have a condition or something. Okay. And we need to be praying one another, loving each other through it. Not judging because the Lord has taken me through a lot of courses and it's all preparation for the women to know, to be prepared to be geared at the training. And I have a brand team. I have a lot of Gaston and family team over here. I'm thankful for my team here and my family. Yes. So in my recent ordination is a chapel and now the Lord told me to become a number of deans for his forum, for his people. So through the different workshops, different counseling classes, everything that I've been in training for the last 10 years. So it's been nine years. I've created this workbook series and it's to go back home to the person. So each woman, we're this presence. So if you want to be a mentor, we do accept as well. This is the thing, I wanted to go into the dorm with them. We had security issues and different people. It was just purpose. So I waited on the Lord, prayed into it, all my experiences or I don't just like the dog. It's important that I tell him the moment when I go into the person, I say, this is just good. Boom, it's an important place. We got to know we weren't in that dark place because he is in the secret police. Right? So this one box came out of my story, my certifications. And I do have a lot of other people's material. And here I've got a couple of bosses pieces and we provide everything that is necessary for the psychotherapy. It's all therapeutic interventions, meaning the psychotherapy, the [inaudible] model, the cognitive, behavioral, everything. There are all kinds of programs. Like you said, they don't have Jesus. They're only a little stepping stone. So each woman, we provide a mentor for them to walk alongside. So the mentor gets a workbook as well. [inaudible] aged, soar. Both are getting the yelling. Yes. We rely on mentors and partnerships. Let me say anything or everything. We go to a national prayer breakfast and I've been on a 30 day fast and this was day 35 and I hadn't had chocolate. And I said, [inaudible] go upstairs. And I told him I was almost [inaudible] you sure you want to get back on top? We walked around the corner, we walk up the stairs. And um, did you take the video? Nope. Um, so every time I saw Michael Lindale on the TV with my pillow, I said, let him know how great his pillow is. So little did I know going upstairs to get my chocolate. You telling him about my story and that is, you're not going to see a picture of me. [ wow. It was horrible. So if you'll play that video. Thank you. I first met Pamela Hillman at the national prayer breakfast. We share stories of drug addiction and finding freedom through Jesus Christ. I realized that it was a divine appointment by God. He had brought us together to help others who struggle with drug addiction. Since then, I've learned all about Pamela's amazing one-on-one mentoring program for those in prison and those coming out of prison. This mentoring program is one of the best like they receive. And that's why I chose the partner with Pamela and Life Changers Legacy. I'm endorsee that I saved reprogram and I encourage you to support this life changing ministry as well. This is one of the best ministries ever. So, as we do have more workbooks, but it's really easy to just, um, he's using his workbooks in his Lindale recovery network. He's opening in January in Minnesota, so there and they had stacks and stacks of books in their room that this licensed counselor she had gone through and she says, that's awesome. So you visited me in person? Yeah. This is the community thing. So many people were like, I don't want to hear them. Neither do I, but the Lord made this program so easy. It is all done. Any video visit, you don't even have dementia. Somebody inside the prison, you do it to your computer and it's 30 minutes to an hour when it's so simple, isn't it? I've had to reserve him. I was wondering if you give me something to eat. I was thirsty and you gave me something to drink. I was a stranger and you clothed me. I was sick and you looked after me. I was in prison and you visited me and you did it to your community then, okay, how many times are we doing any of these? Are you stopping or are you saying they're just going to buy drugs? So I did, but I gave him a dollar. I give him $5 because I trust that person. It is my duty. It is their choice. And God knows my anointed dollar isn't going into their hands. It is going to infuse their [inaudible]. If I come up to you and I to say, Hey, how are you today? Because you might, she might make something like he does and he's working through me and I purposely do that every day. Everything you did. So now I'm going to tell you about that. Their biggest forgiving moment. I told you about the letters that I made. All people, right? Mostly guys, well, prostitution, business, drug, business, all of it. Um, I had a, uh, my, the business I had was a lot of wealthy men. They flew in from other States too. And um, I was just one year. But anyway, this one guy, uh, he was just need people. Uh, I, I was at this party, this place and um, and he was ugly. He to people. And, uh, he was very wealthy man, but in all the women were genuine and he wanted me and I said, no, there's no amount of money that you ever offer me because you know, I didn't like his attitude, how he treated people. And I still had a heart for people. Even though I was in sin, my soul wasn't affected. I didn't know how to get out of that. These women in prison, we have to beat the other hands if we want them to change. If we want our societies to change, 90%, 90%, are we going to do something about it? So there's one guy, he says, I'll have you, I'm going to get you. I didn't really think much about it. And um, so I go to this person's house. I had this guy who's like a big brother and he was kind of, my bodyguard went everywhere with me. And so I go to this, this house I was invited to and um, I wake up and nobody's there and I'm in a puddle and he's, you know, my big brother guy. And when I left and got in touch with him, he called me and he says, I'll help you get in. I'm going to help you get it. We're going to talk is, and I was like, what happened? What happened? And he said, he came in, you and the other room, he came in at eight, you go water money. And um, six other guys walked in behind him and they pushed everyone out of the room. And I said, yeah, I want to get in there. You know, that wasn't my soul, that violation, that trauma. I held that and I had hatred it because of that. I lived in that and I didn't drink for that man, but the Holy spirit on that piece of paper when I was in prison and I was praying over it, the Lord gave me a vision of this man as the man who was being raped repeatedly. We don't know what all of these people that are creating all these offenses, we don't really know what's happened in their soul and their life. We've got to back up and say, okay, Sarah, what happened to them? You know, this is not just about us. So I saw that and I started weeping for him. I started to bring for his soul and I get out. It was about three months later, I met a store and this man walks in front of me and when he said, thought you out, you know the whole memory, everything flashed for me and I froze. But he started crying and he said, I've come to Jesus and I have to ask your forgiveness. It was like to hear y'all. I don't know it. I don't know. Prayer of putting my hands on that paper and none of them, his name people. Okay, think about it. How many words have pierced hearts of our families and we're carrying our souls ready to release. Is it time? It's time y'all. You can't move forward and like this was your ride for the breakthrough. It's up to you. Yeah. This was my biggest challenge. It was the self forgiveness because of my children. Hers too though. I come with them so much, but he's [inaudible]. I've had four boys, four different men. I gave up one for adoption at birth, having ever seen another one. I chose to sign him over and say she was old. 13 months. [inaudible] his life. I'm wanting to have him to have a good life and I didn't trust myself and that was 20 something years ago. I know we won't be back because I was weeping in the prison. And I said, Lord, tell him that my children took her forgiveness and the Lord. I said, Lord, speak to me randomly of the word to Jeremiah 31 60 says, refrain your voice for me. Says a lot of stuff. And then at the very end it says, your children shall return to their own orders. I'm trusting my father. I'm trusting. Most importantly, I want them to know. I want them to know Jesus wherever they want. That's the most important border. So you know we can live in this invisible prison of I forgiveness and has sickness, have headaches, have different diseases and anger, anger. I had rejection issues. I had so many issues in the past 25 years. Billboard is just toilet paper sheets off it is my cheese. It's my decision and it's your decision. It's up to you to release the forgiveness, the unforgiveness and receive his forgiveness. It's so hard to do. Active your will. Faith is the activating force, what we believe. What do you believe? What is your belief? That's really the question. You keeping the unforgiveness or somebody that offended you. You're staying in a prison, you're not doing anything. But watch what happens when you step forward and you say, I release it to you. I really see your forgiveness. I can't do it anymore. And it does that to you. It says [inaudible], I've had so many new tools in my life and I know it's the cause of decision. It's because of making it on purpose, doing things every day. Give me the time that I was going to give up the baby for adoption. Christmas three years old and um, I wasn't getting Chell. Some were Brown and I didn't want him to go through a bad wife. I didn't want both of them to go through a bad wife. And so I made that decision. But while I was in prayer, all of a sudden the walls I've been through for hours, over and over, but the wall opened up. All of a sudden this pass everywhere, little sparks everywhere. I rolled my eyes cause I thought, I've just been crying too, right? But something led me to look to the left. There was a huge, huge one, waves bigger than a door. There was a veil on the face. I couldn't make out if it was male or female, but it didn't matter. This is liquid piece that I knew I was making the right decision. I knew that I needed to give him up there. There've been so many times I've seen it, a spirit realm. I've seen evil. I wasn't on drugs. I've seen a man transform right before my eyes into it to an Eagle spirit. So many people that are carrying the unforgiveness, it as a spirit, it is a spirit. Don't let it overtake you. Tell me it won't be able to shoot every aspect of your life. I invite you. Anyone here that has any unforgiveness, stand out. Bring it to the Lord. prayer ripped in the walls. There are more Holy spirit. All those places. Oh, there's two places. All those words say you have no more rights. There's more than one person name. You said fill those places right now. Overflowing joy. Freedom out of your soul. Don't listen to the enemy when he comes back and reminds you, don't listen to it. It's out of your soul. Say Jesus, I trust you. [inaudible] forgive me. [inaudible] when someone [inaudible] give me your, give me your, let me know what they're going through. Let me pray for them. Help me remember that I rely on you. Holy spirit. Every part of my life, I am free. Say it. You have free. Don't listen to the enemy, okay? If the Lord you are afraid to release, you just said it comes off. It reminds you where the person even comes back to mg, step back and say, no, that's been released for fame. Keep reminding yourself. Laura says, we got to remind yourself. Remind yourself, no release for me saying that's a lie. I'm not receiving that. And you'd get a worn out and not receive things, okay? Because the enemy's gonna walk through people. He gets to people he works through people. See, I'm not receiving those words. When they told me , where is it? I said, I don't receive those words. I never see those words because in the hospital with this disease, but they never told me it was up diagnosis. And so I said, no, it tells me I'm healed. And it's like, Oh, you're one of these Jesus freaks. And I said, no, no. I had Jesus long before I came to prison, three Skype. And so Joseph, before I had to take blood work before I got out, every time I've wanted, I said, I don't receive their scores. I don't receive it. So this day I'm about to get out and they take the blood work. The doctor opens in the fall and he says, something's wrong. I said, no, nothing's wrong. It's three orders, another test, and they come back. It's the same thing. And he says, looks like you're Jesus. Do you know why God made you? Do you know your purpose? Did you know there is a book in heaven with your name on it? OS Hillman has created an informative called out to discover why God made you. That will help you discover the answers to these and more questions about purpose calling and God's will for your life. This downloadable resource is yours free by going to www.mypurposedownload.com that's www.mypurposeDownload.com.

Intro Drive By Truckers Marry Me MxPx: I’m Okay You’re Okay Shakey Graves: A World So Full Of Love Son Volt: Devil May Care Willie Nelson: Ride Me Back Home Evan Felker: Whiskey In Your Water Kelsey Waldon: Anyhow Milk Carton Kids: I’ll Be Gone Billy Strings: Taking Water America: Sister Golden Hair Calexico/Iron and Wine: Father Mountain Greensky Bluegrass: Do It Alone Waylon Jennings: Good Hearted Woman Darrin Bradburry: Talking Dogs and Atom Bombs Brent Cobb: .30-06 Larry Jon Wilson: Ohoopee River Bottomland Chris Shiflet: This Old World

Welcome! Good morning, everybody. I was on with Mr. Jim Polito this morning and we discussed a new technology fraud that you need to be aware of and also some other dangers that you may find yourself exposed to this holiday season. So, here we go with Mr. Polito. For more tech tips, news, and updates visit - CraigPeterson.com ---  Related articles: Hand in Hand On Black Friday --- Shopping and Privacy Imposter Retailers Outnumber Legitimate Ones ---  Automated Machine Generated Transcript: Craig Peterson Good morning, everybody. Craig Peterson here. I had a lot of fun this morning with Mr. Polito. It's nice having somebody who's quick on the draw on the other side and get to figure out why. Or I know why there's a delay sometimes between me speaking and him speaking. But their equipment isn't compatible with my equipment. And so we're going to figure that out. So we've got a note with the engineers over the radio stations to after the first of the year to see if we can't figure out a better way to get me chatting with, Jim but you are going to like it. We had a lot of fun anyway, and we talked about the fake retailer sites. I'm going into quite a bit of detail with them, too. I had a little walk along this morning with Mr. Jim Polito. Hey, Happy Thanksgiving to everybody. Hope you are going to have a great time we've as always we invite a friend over who doesn't have local family and maybe if you are a friend like that, you will be able to enjoy it with another family or with your own or Even by yourself but you know, my heart goes out to everybody. Take care of everybody and here we go with Jim Polito Jim Polito Here he is the man the myth, the legend. I'm talking about our good friend and thanksgiving Tech Talk Guru, Craig Peterson let me be the first sir to say I want to wish you a Happy Thanksgiving Jim Polito Happy late Thanksgiving, I appreciate that sir. I Craig Peterson  I thought you were gonna say Jim you missed the Canadian Thanksgiving or you know you did you said Happy Thanksgiving that that Jim Polito When is the Canadain Thanksgiving? I always forget. Craig Peterson It's about a month earlier. You know, because in Canada, we live in Igloos. So it is in October, you know. Jim Polito  I love that. But Thanksgiving in Canada is more of a is a recognition of the harvest and not a historical event, right? Craig Peterson That's absolutely true. It has nothing to do with the Commonwealth and people starving to death. And then that celebration, celebration of the harvest, like so many of them are worldwide. Well, as you mentioned earlier on your show, a lot of cultures have things and that's what it is in Canada as well. Jim Polito  Yeah. And you know, the thing is, it's more likely that the Thanksgiving in Plymouth, the first which as we know it was Plymouth, not Jamestown, because Plymouth we actually have a document to prove it was the first but it was likely how late September early October also, just like the Canadian would be right about now you wouldn't be having any harvest festival down in Plymouth. Craig Peterson  No, no, you probably wouldn't. Yeah, it's harvest time for sure. I got all the honey from my bees. I got about 100 pounds of honey this year. That's all done. They were really productive. Jim Polito  Yeah, pretty earthy-crunchy for a for a guy who's a tech talk guru. Craig Peterson  Yeah, exactly. It is. You know, I've got chickens and we still have horses, cats, and dogs. We've got rescue Great Dane here. Wow. Jim Polito  I love Great Danes. Oh, they're so nice. And they keep the revenuers away. Craig Peterson They do.  Jim Polito  You and Burt Ward you know, Robin from the old Batman series and his wife. They do Great Dane rescue because people get a Great Dane and then realize, Hey, this is like having a pony. Craig Peterson  We've had those small horses too and they are actually horses not ponies. We've had for four Dane rescues and it's kind of a shame. But you're right, a lot of people can handle them. But it is not the kind of dog that you can't train. You have to train them. There is no option. But to train them. Jim Polito  Yeah, you have to train because they can do whatever they want, but they are very gentle and loving dogs. Craig Peterson You know, our Great Dane, well she identifies as a Chihuahua. Jim Polito  That means jumping up in Craig's lap. Craig Peterson  Yeah. She stands there with these sad eyes. You know, her eyes say there's room on that couch and I could fit just because it's made for three people and there are three people on it already doesn't mean a little Chihuahua. Like me can fit. Jim Polito They're just so big. They are just so powerful. That's right. Well, there we go. This Thanksgiving we've had our animal rescue pitch. Now, let's get into this. We need to talk about Black Friday scams from a tech perspective because that's what folks are looking forward and thinking about right now. Craig Peterson  Oh, and this year is worse than most well, almost any other one prior, frankly. We've had I think it's first off I think the first point is something called typosquatting domains. Now, do you know what typo-squatting is? We all make typing errors especially on our smart devices, right? Make them all the time. Yes, a typing mistake or you know, you're thinking about something else while you're typing until you typed in something else. My wife was trying to go to a Microsoft Office site the other day and she kept typing orifice. You know, sticking in an "R" in there. And you know, we do this all the time. So Wow, Right now a company called the Venafi went and they grabbed the names of the biggest retailers that they could find online. And basically, they found them all. But, here's what they found their statistics, they found that there were almost 25,000 authentic retail sites online. At least think about that number for a minute. You compare that to five or 10 years ago. 20,000 authentic retail sites online. Yeah. But they found 110 thousand fake sites that looked like the retail site. So you know, 20,000 to 110,000, over four times as many fake sites that look legitimate retail sites, legitimate retail sites that are out there, and they also found 15,000 paid pal certificates issued in 20. 17 first I choose for fishing. So we've gone from about, you know, 15,000 in 2017 of the PayPal ones to now 110,000. So rule number one while you're shopping, this whole holiday season is all about certificates. Now, you have to be good to figure this out. And maybe what I should do is put together a little paper and I'll send it out to everybody that wants it. That explains it. But if you go on if you're sitting in front of your computer right now, Jim, I know you are Yep. And you go to the URL bar, that's the bar word has the website address. And on the left side, it usually has a little lock icon. And if you hover over that, it says View site information. Yeah, click on that. Yeah. It will come up and say the connection is secure. That Is test number one. Yeah, that's not the ultimate test. Okay. In a little bit, you'll see it says the certificate is valid. Jim Polito I'm on Facebook and it says certificate says valid. Craig Peterson All right, and it'll tell you if you click on down below where it says View certificate. If you click on that, it'll tell you who the issuer is. Jim Polito certificate information. Details Wait a minute. The certificate is intended for the following purposes. issued to Facebook com. It is issued in California. Craig Peterson They are one of the biggest and most legitimate and the fact it says it was issued to facebook.com. Okay. That's what you want to look for Jim, right. And what that tells you is they, they went to the trouble to verify that this really was Facebook. So these more expensive certificates like all of these retail sites likely to have these more expensive certificates, they go to the trouble to verify. So they check with the state to make sure that the company's properly registered, who the appropriate people are within the company to can make these decisions and buying the company. And then they'll issue their certificate. So what you're looking at is a legitimate certificate for Facebook. Jim Polito  Got it? Interesting. So yeah, like if you go to amazon.com, you know, yeah, you know, or Amazon, whatever, you missed it, and then they have a site that mimics the other side. That makes sense. You got to go over there and make sure all this isn't now, just sites like that. Get certificates. Can it can a site if I put up Amazon, Amazon com? And then I have a site that looks an awful lot like Amazon, can I get a certificate? Or will they say not a chance, buddy? Craig Peterson You can. There is the technology out there. I sometimes use these guys to do it. And the whole idea is to make it so that all of the data on the internet is encrypted. There's a site or certificate issued by Let's Encrypt. So if you go to my website, for instance, so if you were to go right now to Craig peterson.com. Yep, you'll see I'm Craig peterson.com. On the left, it's got the little lock, and you can click on that lock and it's going to come up with a connection is secure. If you look at the certificate, You'll see that it's issued by Let's Encrypt. Yeah. Okay. It doesn't have much information about me. It doesn't have the company name who would tissue to or anything else. So in this case, I could get a certificate for amazom.com. Let's encrypt the letters. So this is where it starts getting really confusing to people. Okay? You notice the details on my site are different than they were on Facebook. My site hasn't been authenticated. Is it really Craig Peterson or someone else. All they've done now is it made it so that if you're browsing on my website, it is encrypted. So people can't spy on you when you're on my website. This is a technology problem that we're actually working on for the internet right now. And we've got a few potential solutions impact. It's funny you brought it up because this week, finally Microsoft said, that they may, eventually, absolutely are going to next week, or by 2030.  They sre going to start to use those very solid, very good newer standards that are out there. But this is one of the big weaknesses of the internet. And unfortunately, Black Friday, you're going to hit this one. So what to do here, let's really correct it only, we only got like a minute left here. And all of this stuff is up on my website. Craig Peterson dot com.  If any website is insisting that you download their application run away! Everybody has an app and frankly, most apps can be a little dangerous, okay? If they keep pressuring you for the app, forget about it. If the website has a lot of advertising on it, especially if it's not for their stuff, be leery. If you're on a website, you went to Amazon. And it was not just advertising Amazon stuff, but was advertising a whole bunch of other stuff. That's a really big giveaway. As always, if the price is too good to be true, it's a true bait and switch a very big thing this time of year. And be careful with you're going to one of these sites to rent a house for the holidays. Yeah, careful of bait and switch. There are some studies out there and Airbnb has been trying to crack down. But studies showing the better than 20% on some of these sites of the listings are fake. So you sign up for a house and what will happen is like the day before, you'll get an email from the owner of the house or the just a room even saying we had a flood we had a pipe break and toilet breaks, etc. I'm going to move you to another house. It's just as nice you're going along.  Jim Polito Okay. This is all good stuff. Now, if people text My name to this number Craig Peterson 855-385-2553. That's 855-385-5553 standard Jim Polito Standard data and tax rates apply and Craig Peterson will provide you with this information. He'll provide you weekly with this information and won't bother you and you will be ahead of the curve. Craig, I can't thank you enough. Happy belated Canadian Thanksgiving. Happy American Thanksgiving. And we look forward to talking with you next week. Craig Peterson 14:42 All right, and we can discuss when Canadian Christmas is on the same day.   Jim Polito  Festivous is the 23rd. Thanks, Craig. Bye-bye. All right, we're gonna let Billy get on board with whoo socks.  Craig Peterson Hey again. My friends, Happy Thanksgiving and I'll be on tomorrow. I expect I'll be on WGAN and up in Maine tomorrow too. So I'll be back then. Take care. Bye-bye. Transcribed by https://otter.ai ---  More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson  

Remember that one game that despite how terrible it looked was one of your all time favs? How bout those games as beautiful as can be, yet somehow flaming trash heaps in gameplay. This episode we give our personal picks for best of the worst, and the worst of the best. Episode Transcription: The below is a machine based transcription of this episode. Sorta like Skynet if it was 2 years old, and wanted a cookie. Take it with a grain of salt. Jake 0:01 Episode 10 the good, the bad, and the ugly Today onWulff 0:07 peskiGP 0:28 Hello and welcome everyone to press B to cancel. My name is Guy friend. And with me today we have our usual days of rapscallions to my left is where we'll say hello werewolf. Hello werewolfGP 0:44 aptGP 0:47 also with me today sick JakeJake 0:49 here buddy glad to be hereGP 0:52 and of course, Polish 109Palsh 0:56 Whatever happened to polish runaway nevermindWulff 1:00 Yeah, we had to let him go.Palsh 1:03 Yeah, aGP 1:05 lot of turnover in the police departments, there can be only one. There can be only at pulse post is the equivalent title to Highlander if you're Canadian.Jake 1:16 Alright, so that's a worldwide sensation. I'm sorry, everybody in every country loves Highlander.GP 1:22 That's true. That's true. Okay. Alright, so today, we're going to be discussing kind of a variety. It's a little bit of a different show tonight. Typically, we just take one game or one series, and we discuss our experiences, our likes or dislikes. Tonight, we're going a little bit different. The title of the episode tentatively was called the good, the bad and the ugly. If you don't know what fugly means, have one of your ugly friends explain it to you. So essentially, the idea of this episode is that we can all acknowledge the great Games, they look good, they play good, the sound is great. And we can all acknowledge the crap games, they look horrible. They sound horrible. There are no redeeming qualities. So tonight we're discussing the ones the games in between games that either look gorgeous, but are otherwise devoid of anything meaningful. We will call those Travolta's or the ugly games that have a lot of heart. We're going to call those quasi motos. Okay, so those are the two categories today. I'm going to start us off and then we'll discuss and you know, go around the table as we always do, but we're going to start off with the ugly but great or quasi modo category. And I tell you what, guys, let's just go through different video game systems. We'll start with the eight minute video games. For me it's any s, which is going to be Bionic Commando. Okay, so I love this game. I played it on stream recently, and I'm always reminded about how much I love it but truly Fully the color palette is obnoxious. There's not the greatest animations between your character or the bad guys that you're trying to kill. And it's repetitive as hell. So that's kind of the idea here. Let's talk about Bionic Commando. And if you guys agree, let me know if you disagree. Let's have that conversation. werewolf. What do you think?Wulff 3:20 You know, I've actually not played a lot of Bionic Commando. I think the last time I played it was, gosh, I was seven years old. So almost 30 years ago. Good grief. So I can't say much to it. But I can say that from what I've seen people play on Twitter recently. It's not a pretty game. But I do see a lot of people playing it on Twitter recently. So that must be some somewhat test some testament to its quality.GP 3:51 Sure, yeah. Okay, so it's a popular enough game. It's not always the best to look. So if you're going to watch Bionic CommandoUnknown Speaker 4:00 A beer to firstGP 4:02 beer or do you first gotJake 4:04 Yep. enhancerGP 4:07 Okay, sick Jake. Paul What do you guys think about Bionic Commando?Palsh 4:12 We go I'm sick regoing sick Paul shirt Jake 109 Who's going first?Unknown Speaker 4:18 we merge together we are oneGP 4:21 yeah give us that sexy fusion voice yeahWulff 4:23 that trunks fusion voiceGP 4:31 Alright, so I guess we'll go with Jake first.Jake 4:34 What do you think about Bionic Commando supplying commando? I played this quite a bit as a kid. I'm just trying to struggle how much variety was there in the enemy'sGP 4:45 will as far as the enemy sprite goes? All of your entry level guys are pretty much the same. They were maybe one or two like older throwers or you know rocket launcher guys, but otherwise Yeah, all the same.Jake 4:56 Yeah, like none of them stand out to me. In hindsight when I kind of Going back to that game, I don't remember anything notable graphic wise, I remember that. I remember the back color palette like you mentioned, for sure. It's poor choice. They're all they really remember but graphics is the main character. As a kid, I thought he's got a doc rip off with that weird mechanical arm. That's all I got from the game graphic wise. Nothing memorable at all. I didn't care for Gameplay wise, it was actually quite fun. I mean, mechanics were solid.GP 5:27 Right? Yeah. And I think that's exactly right. I think the biggest mechanic or the biggest saving grace of this game would be the mechanics, no jumping, just extendo arm. And also I to me, I love the sound. This is for me one of the rare games where the not just the soundtrack. But the the, the noises of the game. Were so perfect. And for me they invoke such a strong nostalgia, but I mean yeah, that's I think that's exactly kind of the heart of what the category is. So post, what do you think about commandoPalsh 6:01 I, it's pretty much the same as Jake is like, I don't remember a lot. But the things I do remember that kind of stuck in my brain like I remember not being able to jump and always wanting to swing like Spider Man basically, ever since now I was like, Yeah, I want to do this I remember playing the game and I think this is so cool. But I never thought it was amazingly good luck and I just thought that was the coolest idea. So I think sure yet looks was no, but you know, gameplay was I thought it was fun. So I agree with you.GP 6:36 It's got that heart that addictive quality that after you leave the game, like if you haven't beaten it, you know you're wanting to go back and continue or you know, just pick up where you left off. Yeah. Now I'll say this. I don't have this for every category, but the eight bit ugly but great category. I have an alternate or an honorable mention. And I'll say this real quick, Final Fantasy the riginal a bit Final Fantasy not a pretty game, but damn it was amazing. I no no no you guys know I love Final Fantasy. And it was great for what it was and what it sparked. But going back it is it is dated.Wulff 7:16 Yeah those those tiny backgrounds and battle with just four characters in a box and a little background and then the rest of its blackGP 7:27 it's it's a sexy older sister, I guess technically the sexy younger sister of Oregon Trail,Jake 7:34 which,Wulff 7:35 I mean, the game was based on d&d, so it was leaps and bounds from pen and paper numbers, but they still hadn't found their visual groove yet by any means.Jake 7:51 Of course, but the enemy sprites and the boss sprites that game were extremely detailed and there's a lot of variety and the monsters you face because I thought about This game is well for my list. I didn't do it because of the variety of monsters on the graphics, the sprites.GP 8:05 Yeah. Okay. See, I could definitely concede to that. But you know, to the point of it was inspired by or trying to invoke d&d as a great point because d&d requires a lot of good imagination to fill in the gaps visually and I think that is the point to Final Fantasy that I'm trying to make is there's some cool ideas there. But with the limited motion and animation you really have to use your you know, theater of the mind as it were to to fill in those those gaps.Palsh 8:37 That's pixel or a nutshell for me, so I agree. But you can get some effing cool pixel art that said, Okay,GP 8:45 I don't know No, no, that's good. Actually polish. Let's go to your what's your quasi modo game, the uglyPalsh 8:52 but great game, this one stuck out to me and just because it I was felt like it looked like an entire game to me. Kind of That meant that made it with an any s game and it still had kind of elements of mostly Atari boys blob, because the graphics were really great. But the whole premise this game was hard, I still won't touch it because I'm just I don't have the fear of failure. But the fact that you could, you know, give them like 40 different jellybeans and have all these different things like you could turn your blog into a trampoline or a ladder or a friggin rocket you know, it's it's really cool but the graphics didn't keep up but I thought considering how ugly it was it still was pretty fun. And so that's that's just what stuck out for me.GP 9:44 Yeah, I I own a boy and his blog and I have started a boy this blob but I think the graphics and I hate to say it this way because it makes me sound so shallow. But I think the graphics is prevented me from really getting into it. So I think that It's a bit of a home run for choice there. But I can't speak to the greatness of the game just to the just to the ugliness as far as the sprite quality. And you know the image quality in general. Yeah, everything isWulff 10:15 the design choices as far as the characters, they're very ugly. Yeah, there's not a lot of detail. However, they're really smoothly animated for how ugly they are, which I always found kind of odd.Palsh 10:28 Yeah, and I think that's part of it, too, because they ended up it was so simplistic. I think they ended up getting a little bit more leeway when it came to animating them.Wulff 10:37 Yeah, but yeah, that that game is definitely a favorite of mine. I had that growing up. I don't know what happened to my copy. I don't remember getting rid of it. But I don't know if it got lost in a movie or I did eventually trade it in or something. That is a game I put far too many hours into as a child. Oh my goodness. Like, I can probably still remember What most of the jelly beans do. That's how much I played it. Catch up a catch a pole.Palsh 11:07 Yes.Wulff 11:09 That is licorice ladder root beer rocket.GP 11:13 I had a root beer rocket oneJake 11:17 I think I agree with GP on the terms of the graphics is what probably turned me off in the game as well. I didn't really finish it. I spent I made it to the offworld section and that was interesting. But you spend majority of your time on the ground and there's such a limited palette of colors down there. It's all brown and black. I found it extremely dull.Wulff 11:36 Yeah, they're their color choices definitely reflected what they went back to in the early 2000s just with less bloom. Right? Yeah.GP 11:44 Well, Jake, what What game do you have for us? Ugly but lovable for the eight bit?Jake 11:52 I mean, I mean, some guys know me. If I'm not complaining about a game on I don't like it. And they'll go on game I complain about all the time is our type for the master system this game is brutally hard for me. It took me forever to beat it and I had to use a continue code to do it. It's great The gameplay is classic to me the bosses are awesome. There's also mechanic where if you don't be the boss is fast enough to take away from you. There's you know, upgrades. It's a great game, poured it on literally everything. But the matches is the one is the one I played the most. But the thing that makes it ugly is there slow down constantly, there's flickering every other level. There's one level I want to say it's the third one where the background is this organic, pulsing like red color. But that's fine, but the enemy shots are also red. So because of the poor choice and colors of the background, the enemy bullets, you can't see where the bullets are half the time in addition to all the flickering. So like the graphics are just terrible, terrible. I've seen this game in arcades and it looks 10 times better. It's a shame because it's a fantastic game gameplay. It's plays well for me in any system. I know of the Master System and I love it there but the graphics on that system just can't keep up.GP 13:06 Gotcha. Okay, so I hear you saying that you've only beaten it with the continue code. So what you mean is you've never beaten it. Little bit of shady games each otherGP 13:30 sick burger.GP 13:33 Wolf, what do you got for us for ugly URL now? I'm sorry. Let's not do that yet. A portion where what do you guys think about our day?Wulff 13:40 Um, I've never been a fan of shoot 'em ups and bullet hills. So our type was one I didn't really get into. TheyPalsh 13:49 kind of blend together for me. Not that I'm saying it was a bad game or anything, but I can't tell the difference between archetype and Gradius. And anybody who's a shoot 'em up fan right? I was probably wanting to strangle me so I apologize but either way, honestly, you're not wrong. There are very few shooters that pull me in.GP 14:09 Yeah, I'm with you. I think the only one that really stood out for me was like life force. And that's that's really the only one I paid attention to. I'm kinda like you guys with that so I will have to take sick Jake's word on this one. Yeah, but I believe especially I mean, yeah, I've never heard of anything like that where the bullets are the same color as the background. Obviously that is a horrible designWulff 14:35 that's that's a controllers are are right there.GP 14:38 Yeah.Palsh 14:39 It ends up being any s heard.Jake 14:42 It belongs in any as hard but different system.Palsh 14:44 Yeah. Gotcha. Master Cisco. doesn't have the same ring to it.GP 14:49 doesn't roll off the tongue as much. Yeah.Wulff 14:53 Alright, so what do you got for us on your quasi game, the game that everybody is familiar with. The Ninja for Master System but this game, the gameplay is an absolute blast. You're running around you're throwing jerkins at people you get upgrades to your stuff like movement upgrades, weapon upgrades, special attacks, all sorts of crap the enemies there's all sorts of enemy types they have different a eyes the levels get mixed up summer like a lot of them are just you know, go from the bottom scroll upward. Occasionally it's like scroll from right to left but they've got like the river level where you're trying to move from log to log and kill enemies before they get you stuff like that. They did a lot of creative things with the game, but boy did it not look good at all. There were a lot of sprites and they were a lot of ugly pixels. That the colors like they use really bright colors, their eye catching colors. But there's so much of one color that covers the screen at a time that it just it fries your eyeballs a little bit. That that bright neon green grass.Palsh 16:11 Yeah, everything looks green afterwards. It's like you're wearing you must be wearing like some like tinted sunglasses afterwardsWulff 16:19 Yeah, there's there's almost there's really very little detail on any of the locations in the game. You got to use your imagination a lot. But that game is so much fun. And it's it's a hard one. So it's one of those ones that's like punishing and you want to go back.Palsh 16:38 I didn't even know that was for Master System. The first time I actually played was on like a bootleg 31 and one NAS card and I had no idea that this is bootleg up until like, a few years ago so I was like, This is amazing. Oh, nevermind.Jake 16:53 Spiders in that you also picked a Master System game. Do you think it's something to do with that system and that just couldn't put out The solid graphic power to handle those games because there's a few other games that are also not that great graphic wasWulff 17:05 no because there are some actually really pretty Master System games to the the Master System graphically had superior capabilities to the ns but you have to remember they were a lot more companies pumping games out on the IDS it's like it's it was the platform that was supported versus the platform that wasn't it doesn't matter how much power it has if people don't know how to make use of it.Jake 17:30 Like I'm just thinking of the Sonic games, and some of them are really terrible. The slowdown is ridiculous lots of flickering like it is. It's disappointing because there aren't great games on the system is one of my favorite systems.Wulff 17:41 Well the Master System. The Master System is just a Game Gear. It's it's a Game Gear Fit to TV resolution, or rather, at the Game Gear is a Master System fit to a smaller resolution. They're they're the exact same architecture. That's why all the emulators run both of them.Jake 18:00 Interesting. Okay,GP 18:01 okay, so that's our that's our time for a bit games. Let's move on to 16 bit if you guys are ready for that, is that good? Sure. Holy cow. Is that that claw?Palsh 18:14 Yeah, we'll call theWulff 18:17 next bitGP 18:22 is one of those rare occasions where I wish I had worn pants now? Well, I'll tell you what wolf blitzer with you 16 bit ugly but great. What do you think and start race effects?Palsh 18:34 Yeah.Wulff 18:36 Not absolutely good. It had a lot of character in the graphics, but it was not pretty at all. The, for whatever reason, I'm pretty sure those What is that? gas. That gas station with the chevron? Pretty sure those Ever on cars were inspired by this game.GP 19:03 Or vice versa. But it's a goodWulff 19:06 Yeah, I've I you know what, they dropped it on the switch this week. And I went back and played it. And I had so much fun with it. Oh my goodness. It was a lot of fun. And I used to play it a lot to player which I mean, you can play two player races against the AI as well. Which is pretty taxing on a Super Nintendo. Which I'm pretty sure that killed the frame rate big time, so it made it even uglier. It was still somehow playable. And it was a lot of fun. I really really enjoyed that one.Jake 19:41 Yeah, I was gonna say the only time I saw framerate that bad post mariokart the switch was after watching stunt racer x like, it's like three FPS. It'sGP 19:52 you know, that brings up I mean, we'll have to see how the rest of the show plays out but I've had in the back of my mind like that. This big question mark of the two categories today, how many sports games or how many racing games ultimately are going to be referenced? So we're going to chuck that down as you know, the first one I suppose for, for racing, but that's, that's interesting to me. I think that's a good pic. Absolutely. But I'm glad you chose that because, well, that was on my short list of like five games. I was so hesitant to pull out as a racing game or a sport themed game. Because those really didn't hit their stride until you know much later. But I like that one pulse. What do you got for usPalsh 20:34 on 16 bit mine is pretty much the 16 bit argument all over again from from a pit I've got a game that was hard that I loved, but the same kind of problem lemmings and I hate saying it because let me look terrible Lamine, but they're, you know, like they're like six pixels each. So you can't really complain too much, but the idea behind it again, was so cool like you could make one guy stop everybody else Another one would start digging and other woman started digging upwards and whatever. So game itself was just great. The music is probably one of the top five for like Super Nintendo for me for for soundtracks. But I just remember and it never bothered me about the graphics I'm just saying it's just that they don't look great.GP 21:26 I tell you what I appreciate here is Forgive me for saying it this way. This shame in your voice when you said lemmings? It's almost like you know, it's 3am I've had a few drinks I'm lonely. I'm going to call lemmings and not tell anybody about it the next day, so I love that See, that's why I love this. This idea for the for the episode. You sneak that Kelly? Yeah, you got me good. No, I love that. I think that's a great choice. And I think we've all done that with either lemmings or a game like lemmings were like ah I just want to want to save my appetite but I'm not proud of it let's let's play lemmingsWulff 22:05 yeah that's good. What do what do you guys think about lemmings? That's actually another game where despite the ugliness of the palette, and you know, the little tiny characters that you can barely make out, they were really smoothly animated and they can eat a lot of information with what 15 pixels.Palsh 22:22 Yeah, that here but what they were doingUnknown Speaker 22:26 that's pretty impressive.Palsh 22:28 Yeah. So they, they definitely went for function over form. And they I think they succeeded. So I mean, that's that's saying, Oh,GP 22:38 yeah, it's, it's a great game. It's that argument again, it's got a great personality.Jake 22:45 Okay, all right. The backgrounds, okay, granted, not all the backgrounds are your hot redhead, okay? But a lot of them look fine to me. There's one I played on the Genesis so 16 bit and the one level or there's couple levels with the forest theme. I thought that looked amazing. And the fact that you could dig through the leaves of the tree and everything looks great to me.Palsh 23:08 Yeah, I can see your point there.Jake 23:10 Plus the intro was funny. I thought the intro was well animated.Palsh 23:13 Yes, true.Jake 23:14 I like six pixels. What are you going to do, right? There's only so much you can do with six weeks one character.Palsh 23:19 And now you see why I feel guilty even saying it because it's like, there's so much charm to this game. And considering what they've done with it. SoGP 23:27 I think it's a great game that conveys exactly what it needed to but you're right. There's not much frill to it outside of like visually, it's not arresting in a positive way.Wulff 23:39 Yeah, it's not something that ever made me stop and look when I saw it on a screen anywhere. But playing it I could not put it down.GP 23:48 Yeah, it's a game you play in your own home. Like if you had gone to Walmart and got on the display, you'd be like not here lemmings. We can know each other but nobody can know I'm going to sound like a jerkPalsh 24:04 Just you wait I'll get you backGP 24:07 okay all right so polished one or nine with lemmings subject. What do you got for us? 16 bitJake 24:14 16 bit So you mentioned earlier about racing games and this is technically a racing game. It's unit racers for the snice Oh man, IPalsh 24:21 forgot about that.Jake 24:22 So I don't know if you guys have played this game before. cyclesPalsh 24:26 Yeah, I was like yeah, just cycles without right.GP 24:29 Yeah, I rememberJake 24:29 Yeah. It's the weirdest concept for a video game I've seen in a while. But I love the hell this game I got it at a US store for like 10 bucks. Graphic wise. Literally you do you guys said it. You're just a unicycle no writer. And the tracks are basically this candy stripe. You know line that loops around and goes left to right. There's not much going on graphic wise but Gameplay wise the tricks system in it. There's like a dozen different tricks you can do with your your bike. You know flips and cartwheels, all kinds of crazy stuff. And you need to do those tricks in order to build speed and momentum. And you kind of get tied up in the different modes. Like some of the modes are focused on doing the stunts, and the ones are about speed. Some are just like, you know, marathon and length. There's a lot of variety, and tracks in the game. The game plays outstanding. The only problem is, it's a lot of them with the same precursor to Tony Hawk'sPalsh 25:23 Pro Skater. And a lot of waysWulff 25:26 Yeah. Now that you mentioned it, yeah, that game did a ton of stuff for being a 2d side on racing game.GP 25:34 Yeah, but I think when you can make the argument that if Marble Madness makes you look like a chump, then Okay, you know, yeah. Well, they might be but you can't tell because there's there's just no way no, no, I think that's a good and you're right, like, that's that's their kind of racing thing as well. So that's, that's interesting. I remember the game I don't remember much of playing it though, but I can see it in my mind. And yeah, I agree. I think that's a good good entry. WhatWulff 26:06 do you guys think? I would agree that that game was not a whole lot to look at, like it was cleanly animated. But there was a is literally, you know, the track is just a candy striped bar on the ground that moves around. And then you're a unicycle no character on the unicycle. You're just a unicycle doing stunts and tricks and jumps and bouncing around and zooming along. So it was it was a limited presentation type of game. I wouldn't sayGP 26:38 yeah, but werewolf the way that you just described it, like the you're a unicycle going around doing tricks and bumps and jumps. I if you said that to me, I would actually I would want to pick that up the way you just presented that actually had me interested. I'm like, Oh shit, maybe I should play this again. It was an absolute blast. It really was. I played the crap out of it. Good. I mean, that's, that's the heart and soul of this, this category, so that's good. I'll jump in now with my 16. But I was torn between two. So I'm going to pick the little, the one that's a little bit more controversial, just because it'll be a better discussion, but I was thinking about doing Starfox but I think we can all agree it did not age well it was not great, but it's a fun game. I know. Jake loves it. But what I'm gonna I'm gonna, what I'm what I'm gonna officially state is the original Mortal Kombat. Now I love most Mortal Kombat. It's, you know, in the series, but if you look at the first Mortal Kombat, and when I first played that I played it around the same time as Street Fighter two. So comparatively Street Fighter two, crisper cleaner, brighter, smoother. And to me Mortal Kombat, though I enjoy it. The first one was very clunky you hear how stressingPalsh 27:56 though I enjoyed, you know, he's he Doing this rightGP 28:00 because I Well, there's there's points coming in later polish. Their Mortal Kombat will make other entries in the future. I you know, starting with Mortal Kombat two, great franchise. And if you look at this disparity between how poorly the first foot looks and plays, compared to MK two, that's kind of the crux of my argument for Mortal Kombat. If they ended the Mortal Kombat series with the first one, it wouldn't have made the list but out of all of it, yes, MK one. Not that great, in my opinion, fun to play, but just pretty ugly.Palsh 28:38 You know, I can get beyond that. I thought it was really cool to see Street Fighter two, and had all the way smoother animations and stuff but I mean, they weren't taking, you know, real life models and trying to digitize them. So the the motions and the animations were so much more fluid because you're working with the cartoon versus real life. So it was fun. Don't get me wrong, but, you know, I thought it looked pretty bad.GP 29:05 Yeah, it's the video game equivalent to spawn the live action movie. Yeah. Yeah, it didn't necessarily look that great. Also, some of the acting was hit or miss. But in the end, there's something about it that I still love. But yeah, well what do you think about that Mortal Kombat? Ugly but great or just a game? What do you think? I thinkWulff 29:25 it's just a game. I was never drawn into Mortal Kombat. Like all my friends were a I mean, I was in the initial rush of it. Yeah, it was like, Oh my gosh, they're just brutally bashing each other's skulls in and there's blood and Oh, man. But at the end of the day, I was still kind of like well, street fighters more fun and prettier. Pen over this. I granted my experience with it was a neighborhood full of kids who had the Genesis so it was even more limited than the Super Nintendo one. So I'm kind of colored by that memory. Everybody I knew had it for Genesis, because of course more blood.GP 30:04 Right? Yeah. Okay. Okay. Jake, how about you?Jake 30:09 I've been I hate disagreeing with you guys on every game. It's not that but Okay, look, you're right Street Fighter is definitely notPalsh 30:16 garbage say it's a game.Jake 30:18 It's not it's not lukewarm garbage at best. Okay? You microwave me onWulff 30:25 the garbage?GP 30:27 If your argument against me here's it's not that bad. OkayUnknown Speaker 30:33 then it's kind of that bad.Jake 30:34 All right. The color palette is a bit limited, I give you that. But the digitized actors was revolutionary and they look pretty good. In fact, I wonder if you compare the frames of animation in Mortal Kombat vs. Street Fighter? I bet you they have the same frames. The only difference is not as colorful. And like you're right when you mentioned later entries, the series that kind of expand on that. Moral Kombat three is one of my favorite fighting games and the color Pelletier is amazing, but just watching Keno. That rapscallion thrusting his fist in somebody's chest and pulling out their beating heart. That looked great. I thought that was hilarious as it was good looking to me at the time. I like to look at the game I also love subzero team some zero I will be for life. I thought the sprites and the characters were well done. all agree Street Fighter looks better, but I think brutal combat is not as bad as you think it is. It's no clay fighter but that way. Okay,Palsh 31:30 basically, Jake feels like Cora when he got punched in the nuts in the first movie.Unknown Speaker 31:36 That's true.GP 31:38 And the rest of us feel like Johnny K. Yeah.Palsh 31:41 hundred dollar glasses, glasses. SoJake 31:45 last all this before or after the discectomy I'm leaving that one.GP 31:50 Yeah, glass, all for the wind. Okay, I like that. Okay, so um, next is going to be the 32 bit category. Let's start with Paul. Tell me Whoa, and let's, let's, let's clarify this. This tier is 3264 bit because we'reWulff 32:05 Yeah, it's the same generationPalsh 32:08 so we can switch it up. Okay. So I'm going to name a game. And I'm going to tell you guys what the game and I want you to tell me if you think that I think it's ugly but amazing, or if I think it's terrible, but beautiful.Palsh 32:22 Okay. Okay.Palsh 32:25 Castlevania Symphony of the Night.Jake 32:31 Okay, if you don't think that's a pretty game, there's something wrong with you.Palsh 32:33 Yeah, that was just trolling. I was hoping. For more.Wulff 32:38 See, I was in on that one. Otherwise, I probably would have laid into pause What the fuck is wrong with you?Palsh 32:46 Know, that one I can't say anything bad about so. That's the joke. So anyways, continue forward.GP 32:54 No, now you have to give us a real game. Yeah, I believe a beautiful 32 or 64 Doom 64 Okay, okay, tell us about that. Why why why do you hate that game so much?Palsh 33:06 It would look great. I remember seeing magazine ads, I remember playing it or not playing it wanting to play it. And then finally I went out on vacation, came back and had a copy of it my hand I was like it was this or Duke Nukem. 64 I was already playing Duke Nukem 64 I was like, okay, so I need something new for me, my friends. So we can just lay into this game. And I tried it. I was like, This looks so cool. And then I realized this, like, this game is crap. I was so disappointed with it. It moved well, like the graphics look great. But it other than that, it just felt like a little bit better version of doom to me like, and I can't play the original Doom anymore or give it headaches just from the motion. So it looked better. But I was disappointed because I thought it was, you know, the 64 and it just meant it was for 64 and I thought it was going to be the actual Doom with better ground. Fix. Now it was completely different. Like they made their own game and I was just I wasn't ready for that disappointment. You've you've given me a bit of a revelation here and agree or disagree but let me know. Would you say no?GP 34:16 Okay, moving on. No. Would you say that video game commercials and box art and descriptions? Were the back in the day preteen equivalent to Tinder profiles.Palsh 34:32 Never thought about it now.GP 34:33 Yeah, they show up and you're so excited because their profile and then they show up and you realize this is not what I thought it was going to bePalsh 34:40 at all. Man, sir.Jake 34:43 Well, you are thirsty and hell.GP 34:46 Oh, God, thirsty for that video game. Yeah.Palsh 34:51 I didn't care about girls back then. I just cared about more video games. Just thinking about that power ofGP 34:57 the power of what was your favorite position back then? 64 cut that out.Jake 35:05 Nope. Three hands on the stick.Palsh 35:08 That's my joke on you need three hands to play an M 64 controller.GP 35:13 Yeah, we saw that name then way nowhere. Okay, so Doom 64. werewolf. What do you what do you think? agree disagree?Wulff 35:22 That's one I don't know much about unfortunately. I thought it was just gonna be Doom for in 64 so I didn't bother with it.Palsh 35:34 PC Okay, shut up.Wulff 35:36 No literally like I thought it was Doom like because I played it on. I think I played it at a friend's house on PC and then I had played it on Super Nintendo. So I was like, well, I played it on a couple of platforms. I don't want to play it again. So I didn't play it for in 64Palsh 35:53 Yeah, well that's that's exactly why I bought it because they'll say Oh, man, like it's a better version. No.GP 35:58 Wrong That's brilliant wrong. Was that Charlie Murphy? Wrong?Wulff 36:05 Or the tigers in Wow, wrong? Yeah.GP 36:10 Okay, but see like how great of a pic was that pulse bought the game because of two words. Doom 64 did not buy that game because of two words. Doom 64 I swipe left soWulff 36:26 hard.Palsh 36:30 Man. I practically hit super like all right.GP 36:35 I don't get that reference. I don't know super late.Palsh 36:38 I'm very single. We'll put it that way.GP 36:44 Okay, so, Jake, what do you do? I'm 64Jake 36:49 I'm actually not a fan of doom. I actually don't like the series at all. Although the recent PC ones that came with the reboots, those are okay but the classic do my never really cared for and there's a series of games on the 60 That kind of tried to bring over to the PC stuff. There's Duke Nukem and hexen. And I think XM XM hex n. That's a word was the better of those type of games that 2d sprites in a 3d world? I didn't care for Doom 64 at all. I did rent it. I played a little bit. I couldn't care for it at all. It is ugly. I'll give you that. I just also think it's a bad game.GP 37:23 Yeah, and I think Doom 64 was one of those games, where I watched my cousins play it. And I loved watching them like I could keep up with it. If I was watching somebody else, but the first time I tried playing it, it was like I completely forgotten what it was like to look at the game and could no longer keep up with it. So I played maybe 30 minutes of it and realize this is not for me to play. But it was entertaining to watch other people run and gun and blow up stuff. So I like it and the visuals are okay so long as I am not guiding the visuals. But that's that's just me say Take what do you ever is for this category? Ugly but great 32 or 64 bit? Okay.Jake 38:07 Hear me you Final Fantasy seven. I love this game.GP 38:11 I think that's a great choice Yeah,Jake 38:13 everybody loves family seven or at least people who were in that generation love probably seven. Today it doesn't hold up for sure I mean the pre rendered backgrounds and in the CGI very pixelated very under rez for today's time but even back in high school I played this game originally, the sprites and the overworld and the exploration areas like cloud looks like some kind of peanuts character mutated into 3d polygon. And there's no textures anywhere to be found any of the enemies practically It is one of the ugliest first gen 3d games I've ever seen. Like I'm talking marrow 64 Meg's father's sevens cloud look like fucking the Mona Lisa. This game is the only reason people like this game. is because of the FMV The video is very cool. And I love that story. I love the music, and the gameplay is fun. But it's ugly as hell.GP 39:09 No, I think I think that's, that may be one of the best because that's exactly right. And I think part of the reason Personally, I was so let down by the graphics is because the commercials that came out back in 97 for the games pretty much only showed the FMV it's the one so your hype for this and you're like, Oh my god, considering the last Final Fantasy with six leaps and bounds and you play it and you're like you said you're just playing to get to the next video. But somewhere somewhere in there you fall in love with it. That's probably like the earliest version of you know, people getting mad because of, you know, not showing gameplay, you know, because that wasn't the practice back then. You know, everybody just played the game because there weren't cutscenes like that. And now it's like the cutscenes look awesome, but let's see what the gameplay looks like you know, so you have gameplay trailers besides you Know the actual trailer? Well yeah, it's the video you ever been catfished by a video game? That's the idea right? The whole dating thing around again? Yeah, I think that's brilliant. I think that's a great observation and that is the cultural and historical significance of the Final Fantasy seven commercials. But if you go back and still because I did this recently if you YouTube the original Final Fantasy seven TV commercials I still get the same feelsJake 40:28 Oh yeah, the atmosphere is amazing and and said jump from snez to PlayStation you just so hyped that the game is going to look amazing and that we all love family six I think of this podcast and just yeah the sprite work and there's great the bosses look I'm awesome. It's graph as graphics are amazing because 2d, so you just really hoping that for the jump to 3d would be something amazing. And what they show you the commercials. Looks great. But that's maybe about 10 minutes of FMV the entire game.Palsh 40:56 YeahWulff 40:58 that's true. Wolfie what do you what do you think? Final Fantasy seven okay I'm probably in the minority here to where I'm not a huge fan of Final Fantasy seven that's not to say I wasn't when it came out I played 200 hours probably in that first go through where I did just about everything I think except killing Ruby weapon I even made a second Knights of the Round soGP 41:25 so I'm hearing you say you never beat Final Fantasy I'm playing I'm playing I'm playingWulff 41:33 now I I even made like I I enjoyed that game so much that time that I even made a friggin anime music video and I am V out of it back in the day with VHS like that was time consuming first I was dedication.GP 41:49 Yeah,Wulff 41:51 I still that's the only one I did. Oh no, that's not true. I did one with Resident Evil as well, but I really enjoyed that game the first time and then every time I've tried to play since I can't put more than like three hours into it before I'm just bored and walk away the game. Like even when I tried to play it a second time back then I was just like, man, I can't. So, to me the game, it hits some notes the first time other than that, I can't agree with that. It's an amazing game. I feel like it's just been overhyped so much. And I think it's also the fact that it wasn't my first Final Fantasy, a lot of people who love it, it was their first Final Fantasy, and that's often the case, but I will agree the game didn't look quite as good as I was hoping. But then I had spent all summer plans so he could n and Wild Arms and compared to Wild Arms. It was damn gorgeous.Palsh 42:47 Wait, you mean it's not pronounced suikodenWulff 42:49 crap? No. But yeah,GP 42:53 it's pronounced Wild Arms thatWulff 42:57 that jump from sprites. It makes It with those backgrounds and everything it even though they weren't pretty polygons by any means for the characters, it was still an exciting change of presentation that let them tell the story in a different way.GP 43:12 And I feel like with Final Fantasy seven they overcorrected the ship when they came out with Final Fantasy eight, with seven, the backgrounds looked more lush and detailed than the characters. And then they came out with eight. And the background was kind of put on the backburner, so they could focus on the sprites and the overworld for the main characters. So at least they paid attention and corrected a lot of people's biggest complaints. But yeah, I think that was a good good entry there. Were all four do you have for us in this category? 32 to 64 bit ugly but lovable Bushido blade? Yeah, we couldn't Bushido blade.Wulff 43:53 I'm not gonna lie. I was kind of a square fanboy back in the PlayStation era. So I was getting all their stuff. Like it I had bought total number one nobody got total number one, but I got Bushido blade and it's it's not what I expected it to be and I had so much fun with it. And my friends and I we would just sit there and play Bushido blade for hours just because the combat it was so intricate for as limited as it was, I mean you injure your opponent, but if you got a killing stab that was it that that match was over with. There was no health bars, it was injury or death. And you can even mess up your opponent by like throwing sand in their fat face like a dirty rapscallion and then taking advantage of it. It it was it was so much fun and even just unlocking it. The the I think it had a couple of hidden characters. It was totally worth it. Just there was a lot of nuance to the game. Play that you don't see in a lot of fighting games.GP 45:03 I'm sitting here I'm trying to remember exactly which one Bushido blade was. So it was it was a fighting game.Wulff 45:09 Yeah, to a degree. It was a weapons fighting game. And I think you actually got to choose between a few weapons to if I remember correctly. Yeah, you're right. What the cover looks like I'm sorry, I'm trying to remember this one is black and white with I think a big big red splatter on it is like a black and white pencil drawing or ink drawing of somebody and then a big red blood splatter bladeGP 45:39 I'm also Yeah, I google image that endure. Yeah, I do remember now. I'm sorry. Thank you.Wulff 45:44 But yeah, the the character models were not pretty that the locations are not very pretty. They weren't even very detailed. It was like one of them was a big courtyard of cherry blossom trees. And it looked like they just copy pasted the same square aware of the arena over and over and over and over the lawn from one end to the other until they got to the opposite wall.Jake 46:05 There was a wonky camera and that came for sure used to zoom way out or like really get really closeWulff 46:11 yeah cuz it let you run away from the your opponent pretty far right? Which of course just made the characters even more unreadable?GP 46:21 Yeah, yeah more obscure. But yeah, I'll be honest that sounds like a piece of crap well done that's not a good entry sick Jake, what do you think about that one?Jake 46:33 I love the game to me. We talked about this before the podcast procedure plays one of my favorite games of the PlayStation because it's not that many I played on that. The combat that one on one combat. I just love how most weapons strikes will like outright kill your opponent if they connect but there's all about the Perry system. And that's pretty unique for its time and there's not many games these days that have that same you know, do or die combat system. But I just love it when you thank you Nick's amazed leg that dropped to the ground. But they weren't dead. They still kept fighting while they're on the floor. I thought was hilarious. I loveWulff 47:07 Yeah, they'll they'll like drag one leg while like trying to walk with the other leg with this horrible limp and it's great.Jake 47:15 It's like Black Knight fight, right? Yeah,Wulff 47:18 you break their arm and it just falls limp. They should have made theGP 47:23 Black Knight like an unlockable character.Jake 47:26 I'll know your polygons off. It's great. I love it.Jake 47:31 The backgrounds I agree are bad. But there was a style to it though. Like the bamboo forest, the cherry blossoms it kind of felt like that martial arts, you know trope that's set up in a deserted field. A courtyard has been cleared away to warriors that battle. It had the style, but yeah, you're right. It did not have the graphic power and the textures to back it out.GP 47:54 And then in the background, you see just the opening scene from Ninja Gaiden taking place.Palsh 48:00 As long as that music from ninja guidance playing I'm down for it. I love that game.GP 48:07 Okay, so Polish What was your? No You got us at the beginning. Sorry I got Castlevania joke. Yes. And the wolf goddess with Bushido blade. Jake What do you got?Jake 48:21 We went seven manGP 48:24 that's right that's how forgettable of a game that is.Wulff 48:28 Bomb.GP 48:30 I know I'm just I'm drinking drinking my haterade tonight No, I The reason I'm selling is because I've got so many honorable mentions for this category for 32 to 64 ultimately, I've settled on one but Metal Gear Solid has not aged well. This is not my These are my my honorable mentions. Such a great game, full of story and a lot of amazing twists and turns, but even playing that way came out. The graphics took me out of it. Mortal Kombat mythology sub zero. The fighting in that I don't know if you guys ever played that the graphics were bad. The fighting style was decent, but the platforming was abysmal, but it was still oddly charming because it's sub zero in an open world type setting. But ultimately, I think I have to settle for ugly but with a lot of heart, Nintendo 60 fours, GoldenEye. It was going to be that or Superman 64. And ultimately, I just don't care enough about Superman 64 so GoldenEye because I love that game. I don't know how much of the actual game or campaign I ever played through. I know I've watched it wire to wire with my older brother, but the four person you know, challenge mode was my entire experience pretty much with the 64 like that and Mario 64 and not much else. But he did great Yeah well but I mean even if you guys ever played like the giant head hack or you know code for golden it came on game was so yes DK mode so incredibly ugly but so much fun and it for me it was one of the first multiplayer you know games like that What do you guys think about golden I polished let's start with you know you summed it upPalsh 50:23 I really can't add to it because it's just I want to say I loved it when it first came out but at the same like for graphics was but I think it was more just how you could shoot people in the crotch and they grab their crops and then fall over dead you know or it would tell you like give you the tally of headshots arm shots leg shots torso other you know other was always the crotch shot so right yeah, but I mean the graphics as much as I want to admit I thought they were amazing. I think it was more the gameplay itself soGP 50:59 no slough Rizzoli. I'm still still playing that from an unfinished game that we started back then. That's impossible. Well, what do you think about GoldenEye? Ah,Wulff 51:11 yeah, a, it didn't have a whole lot of texturing I think the majority of the the texture quality went to the characters faces, but not their models. So the game itself though, was an absolute blast. It wasn't a whole lot to look at, which is probably for the best because it I think it helped it run a little smoother. There were a lot and 64 first person games that made me gave me headaches or made me dizzy, something like that. Man, I spent so many hours in that game with friends after school. We just go to somebody's house and play for like two three hours that day and then do it all over again. The next day. It was crazy.GP 51:54 Well, and it was just good enough of a game to make you want to hate your friends. Oh yeah, only for a short for short amount of time because like you said the next day, you're fine. Or if you were mad at somebody, you were only mad until you shot them in the crotch and then you were squareWulff 52:10 that that Mario Kart 64 games that end your friendship for the day. Yep. And but it's fine tomorrow.Palsh 52:18 Yeah. And then you started all over again with the next match.GP 52:20 Yeah, we should we should set up a multi person. tournament or like cast of if we can figure out a way to do that either like Mario Kart orGP 52:30 golden I think would be a blast. There's a PC version. I think actually, if GoldenEyeWulff 52:34 And isn't it awful?Jake 52:37 Okay, just likeGP 52:42 Okay, cool. So Jacob, what's your take on GoldenEyeJake 52:45 wolf said I pretty much nail on the head with the low character Polly's or low Polly's link character models, the triangle shaped heads, it reminds me of that music video Dire Straits money for nothing. We're just Bismillahi low polygon models and it's just terrible plusses against 64. And hey, I love the system. I love Nintendo but they had the fog problem like the jungle level and the Russian level it just the design to get around the graphic failures. They brought in more fog, just more fog. And they do that all these games and it's just does not work for the game at all. But it's a fun game. I used to play multiplayer like everybody else. Proximity mines is my favorite weapon. I love that. Yeah, I love the game and I love playing it but you're right. It's it's ugly as dirt.GP 53:31 Yeah. Do you know who I killed more with proximity mines than anybody else yourself? Yes, me. I find my short term memory man. I try.Palsh 53:40 I tried to lure people into it without setting it off myself. And was very unsuccessful.GP 53:46 Shit went to the to the point of the fog. And to kind of again, put this all in the same packaging as the Tinder and the dating things. They do the same thing in nightclubs. You know dim the lights a little bit and put into more fog, it'd be fine. So we've all fallen victim to that it's okay. Alright, so on to the other side of that coin. Let's now examine the beautiful games that are completely without any other merits. Next time, well maybe not next time but in the upcoming episodes on presby to cancel. Let's go around and restate our names a group of rapscallions and tell everybody where they can find us. Jake, you want to start us off?Jake 54:33 Sure I'm sick Jake, you can find me on Twitch and Twitter. And I guess hereGP 54:39 Wonderful. Thank youPalsh 54:41 push. You can find me here most of all, and I also stream very sparingly on Twitch as well under pulse 109 pls h 109.Wulff 54:52 Okay, very good. And well. You can find me streaming on Twitch or here or occasionally posting on Twitter. werewolf w ar EWLFFGP 55:04 awesome and I am guy prime. You can find me here on Twitch under the retro therapy or on YouTube, Instagram or Twitter as the retro therapy, everybody until next time, thank you so much for joining us.Jake 55:21 Special thanks for music go to Arthur, the ancient found on Soundcloud or the last ancient on YouTube. For more episodes, please visit our website presby to cancel.com as well Feel free to like or subscribe at Apple iTunes, Google podcasts or anywhere else you'd like to listen to your favorite shows. As always, thank you. This has beenWulff 55:42 a do againSpecial thanks to Arthur The Last Ancient on soundcloud for our podcast theme. For updates and more episodes please visit our website www.pressbtocancel.com, or find us on Twitter @pressbtocancel and Instagram @pressbtocancel.

  Repurposing content to be used in a different platform sounds like an efficient way of optimizing the content you've created. But it can also be tricky. In this episode, Nate Woodbury gives us pointers on how to do so correctly.   This is going to be a controversial video. Okay, we're talking about repurposing content. Valerie wants to know how can I repurpose my video content. I've got an answer and you may or may not like it. Okay, so talk to me where this question is coming from. -Well, you know, people often take a look at content that they're creating and want to say, "How can I squeeze the most life out of this content." So, I'm curious. Do you have any tips for you know, you've created this video for YouTube. Are there other ways that you can bring more life to it and repurpose it? -So, the the strategy, it makes sense logically. Okay? That you put all this time into creating a YouTube video. You have the set, the lighting, the audio, all that the editing. So, there's a lot of work that goes into creating the video. And yeah, you might as well repurpose it in many different ways. So, the challenges that I see when people do that is their focus becomes the content. Their focus becomes just making sure that I'm putting something on every platform. And they think, "Oh, do you have an Instagram?" "Yeah, I'm putting stuff on Instagram." The challenge with that is you're not going to get results. -Yeah. You're not going to get any results other than nurturing the people that are currently following you. Every platform has a unique strategy. So, in order for you to really successfully repurpose a YouTube video for another platform, you have to really understand what is the strategy of that platform. -Okay. And if I make a specific video... Let's say I make two different videos. This video might work really good on Instagram. If I repurpose it a specific way. And then the other one like, "Know what? That it according to my strategy here, that's not going to fit." You really have to know what is your strategy on this other platform before you even consider repurposing it. Just repurposing it for the sake of using in other ways will not get your results. I can't think of one example. Anyone that just posts content every platform, they never get great in any one platform. -Yeah. Now, what do you think about like repurposing things in the sense of you know, you've got this set set up. You've got all the lights and everything. Do you ever record videos for YouTube and then turn around and maybe make a shorter version to go on Instagram where you're maybe teasing the YouTube video? Have you ever done anything like that so that you're really creating multiple types of content around the same theme but it is kind of repurposing the effort? -So, yes I've tried it. The problem is is we've done that a lot with Facebook. We've taken some of the highlights of the youth that YouTube video and we've created a different intro. We've tried all different types of things. But the challenge is is that's more of an advertisement trying to get people to leave Facebook and go to YouTube versus if I really want to create something successful on Facebook. -Mm-hmm. -I needed to just talk to them. And so, I could create a complete separate video but not to promote the YouTube channel. It would be, "Okay, I've already got my studio set up. I'm going to hit record and I'm going to make a YouTube video." Okay, now this is Facebook. I got to talk differently, I've got to use different language, it's going to be shorter. -Yeah. -You've got to just know why is it different. -Sure. -Not just creating different content but what's going to be different about it. Let's actually bring LinkedIn to the equation. Because if I want to repurpose... And I've done experiments. Okay? You go to my LinkedIn profile and you see videos there that I'm just experimenting with. But they're not getting results. The more... The success that I have had on LinkedIn has not come from repurposing my videos. It's come because I engage. It's come... Even you can post articles on LinkedIn. You can't do that on on YouTube. And people like to see a variety. When they go on a LinkedIn, most of the content they consume is actually text. The videos are doing well because it's new but it's still a small percentage. So, if you really want to have a sound LinkedIn strategy and grow your following on LinkedIn, you've really got to do a whole bunch of different things. So, when people ask me, "Hey, what's the best strategy for repurposing YouTube videos?" We'll just say for LinkedIn. It's like, "Well, yeah. I mean you've got to keep it under 10 minutes." LinkedIn videos can't go longer than that. So, I can give him specifics. But it's not going to work if that's all they're doing, right? You've got to really have a solid LinkedIn strategy. That makes sense? -It does. It makes a lot of sense. Because I think you're focusing on what is going on on that platform. And you aren't just spamming your whole network. -That's the word I love to use because it gets people's attention. It is spam. -Right. Yeah. You're really being strategic about this content was created for this audience. And I think you know you're right with LinkedIn. That's a really professional space. And they're looking for specific types of content. So, when you start to pay attention to the details of what a specific platform is really about, you can realize, "Okay, this video might be more applicable in other places." So, you know, it sounds like you can you might be able to repurpose maybe the set that you set up if you really want to. But actually repurposing YouTube videos isn't something that's very easily done. -Well then let's let's talk about podcasts. -Okay. -So, that's another example where... The podcasts are easier because it's only audio whereas video, you need to worry about the set. And it's harder to edit it's larger file size and stuff like that. A lot of the the educational videos that we film, we're not showing stuff. And in those ones, I'm launching a podcast that is repurposed YouTube content. So it is an experiment. The other thing that I'm uncertain about is podcasts are typically longer. And I don't know how... How my shorter content is going to do. So, I'm not saying you can't experiment and you can't try. Actually encourage you to try and experiment with things. But don't think that you have a successful Facebook campaign or a successful podcast or a successful LinkedIn campaign just because you're posting content there. That really is spam. So, know that I'm going to do an experiment and I'm going to figure out the strategy. So that... That's what I'm doing I've actually been studying podcast for about 6 months. -Yeah. -I bought whole bunch of audible audiobooks about podcasting. And you 2 have differences of opinion. I'm like, "Okay, okay. I can see how this goes either way." And I attended pod fest. -Yeah. -A conference for podcasters. And I've been working and editing and listening to different podcasts to really familiarize myself. So I'm really been studying it. And I still don't know all the answers. I'm going to launch it and I'm going to learn from it. And I'm going to be making changes and improvements along the way. So, that's how you repurpose. That's my recommendation for repurposing is if you want to take your content from YouTube and use it on another platform, know that it's not going to work right off the bat just like that. You've got to know what the strategy. Is there's going to be other elements that you're not aware of. Study it. That's how you do it. -Wow. Is that? Does that sound easy? -Honestly it sounds a little freeing in one sense. And a little stressful in another. Because that means that you're having to create a lot more original pieces of content. And that might mean based on your bandwidth, it might mean making less of an impact or less quantity of posts. -Well here's the question that I look at. What do you ultimately want? And when I talk to my clients, what we ultimately want? We're building... We want to build a following. We want our voice heard. We want to get our message out there. Do we necessarily want to be big on every platform or do you just want to be big? Right? -Yeah. -The the best chance... If we really want to have the best chance or highest reality of becoming big, we need to have a laser focus. And you do that on one platform. It doesn't have to be YouTube. I love YouTube. And that's where I'm getting my successes different YouTube channels. I have a great friend. She is doing amazing on Facebook. -Mm-hmm. Now, that she's become big on Facebook, she is experimenting with YouTube. And it's... It's not big yet. -Yeah. -I know somebody else who's an acquaintance he is huge on Instagram. I don't know any anyone that's doing better on Instagram. Actually is one of the biggest, biggest on Instagram. Now, because he's big. And he's built his his influence he's build his brand, build his name, build his career on Instagram, now he is growing a YouTube channel. And it is starting to have success. But you know what? It's different. Completely different content. -Right. -Instagram it's all photos. Now, he started to create videos. And so, to start with one, when you know the strategy... And I'm recommending YouTube because I know the exact strategy of how to get results, how to build a huge following, how to build a seven-figure revenue stream on YouTube. Do that and then if you there's another one that you love, then... Then learn the strategy for that. -Right. -Master the strategy and do that so that you actually get results. -Wow. -You're giving us freedom to focus in just one place. -I like it. That's how I feel about it. Yeah. So, we could talk more about this and give you tips of how to edit or how to actually repurpose. But I'm gonna edit there because I'm actually going to recommend that you don't repurpose it first. You start with one platform. Make sure that you've got the strategy. I am curious to know what your reaction is though. How do you feel about it? Do you think that this is garbage? Go ahead and comment below "This is garbage" Or do you understand where I'm coming from? Be sure to subscribe and we'll see you tomorrow.

Transcript of Episode: Welcome to office hours with Dr. Lacy. Hi, I'm Dr. Lacy, your dissertation strategist, where I help doctoral students finished their qualitative dissertations so that they can graduate and successfully become a doctor. Let's get started with this week's episode. Guess what? I am hosting my very first writing retreat in November with Jen and be at home in Chicago and I'm inviting a few friends along for a beautiful protective rejuvenating writing retreat right before the holiday. So we are going to meet meeting in Chicago November 24th, so this one is seven, four days, three nights of writing, scholarly pursuits, whatever that may be. Fun we are going to be talking about, so like for your scholarly self, we're going to be talking about best ways of organizing yourself, how to make a realistic schedule and a realistic routine. We're going to have some time to get some eyes and your writing to really help you flesh out those ideas. Have a really solid plan for not only getting a significant writing bent at the retreat because there, there's nothing more I find annoying that we go to in the bang. You're out, you're all excited and you're motivated and you're like, get them to do all the things and you go home and you're like, I don't even know how to take the next step. So we're going to make sure that when you leave, we know what to do. Plus, you know, I don't like, I can't just sit there and just work, you know, that's not my emo. So while we will have 20 hours dedicated to solid writing time, we will also have time to talk about things that are happening outside of writing. Like how do you keep your motivation, how do you stay productive, how do you manage your chair and your committee and keep everybody on schedule and on the same page, how do you manage your own selves that you know you can continue to show up and go after your dulls. Plus so much more breakfast and lunch is included in the price and we have three different options for packages available. So please, please, please go over to Margaret lacey.com you think you're going to click the red button at the top right corner and it says work with me. And there you will find all the information about the writing retreat. I'm so excited. I have so many surprises planned. We already have people signed up and so please don't miss out. I would hate for you to miss out. Just go on over to the website or you can DM me on Instagram and we can talk there and I can tell you more about it, but please don't miss out. Alright, we're going to get onto today's episode head low. Coming to you all. The lady from Maryland, I finally made a job. So I'll forget those of you who do not know, I just moved to Maryland because I am, I just took a new position as a postdoc at the university of Maryland college park and I had to move my whole life from Milwaukee to Maryland. So I'm here. I decided, I found a place in Beltsville, Maryland, so to DMV area. I'm settling in. All of my things have finally arrived. I'm slowly doing the whole process of unpacking, but I'm ready for it to be done because I'm just ready for it to be overweight. I'm sure you can relate to anyone who has a recently moved. Yeah. I'm just, you know, just getting used to everything. The driving here is a bit different than what I'm used to. You know, it's not even, I don't even know how to explain it. I don't even have words. People are just doing very strange things and I'm not sure why they're doing it while they're driving. Like, you know, why would you stop in the middle of the road and there is no stop light. You just decided to stop and then make a you tire on a one way. Like it doesn't make sense. Or people are just like switching in and out of lanes, but it's not like it's traffic. You know. Sometimes people do that cause they're trying to like, you know, get there fast or Nope, the roads are clear and people just keep switching from lane to lane with no point. It just seems like everyone is perpetually lost and trying to find their way. But I've just had a hard time believing that everyone was like that. I don't know. Yeah, that is not what this episode is about. Today's episode is about following the basics. Now this is week one, week one for my 90 day challenge. Maybe you are not signed up for the challenge. What are you doing? Sign up. So this is week one and week one we're talking about the basics of what you like. If you don't do anything else, these are the things that you should do. These are the things you should come back to. These are your starting points. These are your anchor. Okay? You will know that. I will not be talking a lot about writing or about like the technical stuff of dissertation and qualitative research for these first for this first month of this challenge because I know that it is not it's not important. Not that it's not like important, but that it comes second to you and how you feel and how you're taking care of you. If you've been around me, if you knew I care more about who you are, how you feel, your health, your wellbeing, then your dissertation is, the Academy would have you thinking that it should be the other way around. But here's the thing, if you don't have you, you don't have your health, you're not, well, there's no way you're going to be doing writing or anything for that matter. Okay? And my, one of my main goals is to re reimagine the possibilities of scholarly pursuits. Just re-imagine what life could be like as a scholar, as a writer, as a student, as a faculty, whatever. Re-Imagine what your life could be in the Academy. It does not have to be this. We overwork ourselves and we're exhausted and we're just going and going and going. Cause for what? Because you're going to look up and you won't have lived a life. Your health will be suffering. You will have all of these conditions because stress is real. And so what I'm going to be introducing this week are very small things, very, very small things that you can do on a daily basis to care for yourself. I'm asking you to take hours and hours. I'm asking you one hour each day, one hour. So moving right in. That is the first basic. You take one hour for yourself, I say in the morning because at least you'd know that your first hour is dedicated to you and then whatever else comes up comes up throughout the day, but it's not hanging over your head. Some people take their first hour and night and their first hour, excuse me, they take their hour at night as like a bedtime routine. But you know how you work best and you know that you're most likely to do, but at the very least, no matter when taking hour for yourself. The second thing is you want to drink at least 64 ounces of water in a day. Some people are like, that's it. Some people are like, Oh, how and where? Listen, what I do, as soon as I wake up, I have a cup of water about, I bet like a 16 ounce cup of boarder by my bed and I put that there at night so that when I wake up I still actually grab for the cup and just Chuck the water. When I do that, when I drink the 16 ounces in the morning, the 64 just happens so effortlessly throughout the day. Because I do 16 ounces in the morning and I do 16 ounces right before I go to bed, that's 32 and now I noticed that I just need 3,200 ounces throughout the day. Another thing that I have adopted to like get this water in, cause I'm all about the routine because the way life is set up now, I need things to happen in a way that I don't have to think about them. And so developing routines have helped immensely with that. So drinking a 16 ounce in the morning, I now try to drink one at lunch, then one before bit that gives me the 48 ounces. And I'll either do the other 16 ounces. Like when I get home from work cause I usually will drink tea or something like that. Or owl. If I go workout that day, I'll do it during a workout, but that ensures that I at least get the 64 ounces. What I like to get more sure and know on those, on those days when I want like more of like filling it, it's great. But on those days when I'm like, Ooh, life is just not it today. That routine of doing it in the morning at lunch when I get off of work and at night helps me get those 64 ounces in. So drink your water. Okay. So that's a second base. Basic. The third one is move for 10 minutes. If you follow me on my instant stories, you'll see that I've put that in there and it's like you have to move for at least 10 minutes now. Been in a new place. I've been more tired. Am I crafting consumption has gone back up. And so the way to get more caffeine is that I tell myself I have to walk to go get it. So from my office there are some stores, there's like a CVS, it's like a coffee shop, there's a McDonald's whatever. And to get to them, those places to get there and back, it's about a 10 minute walk. And so that is the way I like bribed myself on that because I think it's so ridiculous, but that's how I bribed myself to go do my 10 minute walk or when I get home. I live in a very large building, like large, like there are like hundreds of apartments in here. And so I will walk around the hallways while I'm trying to learn the building cause everything looks the same. And then to, because it's so large, I can just keep walking and get my 10 minutes in. And so I'll do that while listening to like a podcast or like watching a video or something like that. So that's what I do for my 10 minutes. But it's important whether that's like exercising, whether that's like yoga, maybe you're moving, it's like turning on some music and dancing. Maybe when you're on fall and you're just circling in your apartment, maybe it's like [inaudible] or just even some light stretching. But the point is to move your body in some way for at least 10 minutes a day and work yourself up after that. But just 10 minutes a day. And then the fifth basic is, no, I've missed something. That was three. Yes, I missed something. I miss four. I'm like that little girl on that video. Have you seen that little that, that video and that girl is I mean she might be like two or three and just her, she's counting with her parents and I think she keeps skipping. Like, I don't know, she keeps skipping like four or five and she keeps skipping a number and I keep trying to walk her through it like one, two, three, four, five, and whatever the numbers, she consistently skips it. It's really cute. I'll try to find it and put it in the show notes, but that's what I just thought about for myself. We are on number four. Let's recap. Number one was second hour for yourself. Number two was drink 64 ounces of water. Number three was moved for 10 minutes and number four is bright for 10 minutes. This is what happens when you, you write notes and then you go out of order. That's what just happened. Okay, so number four is write for 10 minutes. We need to be, I mean you're, I'm sure you've heard people saying to fight every day to develop that habit of writing, to just get your, to get your body in the habit of writing your hands, your mind, whatever. But a lot of times people are not sure what they should be writing. What I tell my clients to do is to pull up a document or they have daily pages, sheets that pull up a document, set a timer for 10 minutes and dumped everything out in your brain. Just brain dump. Any thoughts, all the thoughts to do lists. People you want to talk to, things you should think you should eat or thinking about cooking places you want to go. Maybe some random thoughts about this article you read. Maybe something about a TV show. Just, just write it down. It's not about being perfect is no such thing as if you're doing it right. You're doing it right. If you're writing, typing, whatever that is, just get it all out. Maybe it's like things that you hope for for the future. Things you want to do for your dissertation, things you want to tell your chair, things you want to call your mama and say, I don't know. You just do that for 10 minutes. You just, right, right, right, right, right. The goal then because what, like what will happen is you would get into the habit a few weeks ago by if you're doing this and then your brain will say, Hmm, how can I do this more intentionally? And you may say, I read this article, I'm just going to write about that, or I'm supposed to be working on this section of my dissertation. Let me just use this 10 minutes to write that because now you don't have to worry about getting over the hump of, Oh, I have to sit down and I have to write it. I don't know what I'm writing about. That's done. Cause you've done it already. You've developed a habit. Now your brain can focus on, Oh we do this every day. It's fine, but what if that's how you know? Like what if we started writing about this section? What if we use this time to get ahead and the dissertation and not only will you start to move forward in that, but you'll also notice that that 10 minutes we'll start to expand into 12 and in 1415 1820 next thing you know it's like 60 minutes. Have I interrupted writing time and how productive you will be doing that. That is what the power of writing for 10 minutes and at anytime if you fall off, you just not like, or are you having a stressful day or a busy day? You know, I just need to do this for 10 minutes. Hey girl, the ones that come in the middle of this episode and tell you about my 90 day challenge. Yes, the last 90 days. How do we finish this year strong? So if you're familiar with Rachel Hollis, she does the last 90 days challenge and I decided to do my own version of that. And so I'm here to help all of my scholar friends make the last 90 days the best 90 days of 2019 all you had to do is come on over to the website, my bet, Lacey's dot com scroll all the way down to the bottom and you will see a button there for you to sign up. There should also be a button at the top of the page, but just in case you don't see it, it's there and you are. You're on a sign up and you're going to get emails. And what I'm doing is saying, folks, an email every week full of motivation and a challenge for them to do every week in this challenge takes no time. Like it's asking you to take an hour for yourself in, listen, if you don't have that, how every day for yourself, like Rachel says, do you even have a life? So yes, that's where we are going to be delivered in 90 days. It's not too late to sign up. It's never too late to start going towards your dreams. So please come on over to the website, sign up and let's get back to the episode. That's number four. Number five is execute your top three. You know, if you see it again, follow me on Instagram. Are you following me on Instagram? I'm at Marvette Lacy follow me. I do a top three every day. I do a top three for general in my day in a top three. When I get to work, it helps focus me. Like I know that if nothing else happens, these, these top three things they to happen. My rule is that your top three need to be very small items that take you 20 minutes or less to complete. Because I'm all about, I can find an hour in my work day or even in my regular day to get these things done. And it's usually like, I don't know. Since so-and-so this email, like I think last week one of mine was like, sign up for benefits. Cause I had already done the research and everything. I just need to go online and click some buttons. It was like, Oh, make sure you go get these grocery items from the store. Most people don't take more than less than 20 minutes to go to the store. I do. I don't like it. I don't like going to get the groceries. You've probably heard me on past episodes talk about it. So I have a list. I go in here, I get those things that I'm out. So thinking about for your day, what are your 20 things? Is it to and maybe you put these basics on there. You say, I need to move for 10 minutes, drink 64 ounces of water, right, for 10 minutes. And maybe those are your topics. Three or maybe your top three is I need to email my chair. I mean Sue read this chapter for class and I need to go to the health center and pay my bill. Maybe not sure three things, but taking two minutes to figure out your top three and writing it and focusing on net for your day out. Listen, it will help you be so protective. I promise you. I promise you. Here's some things you want to watch out for because I can hear it. I can hear it. I can hear you right now. I can hear your thoughts screaming at me and you're like [inaudible] [inaudible] like this is not going to work. This is not enough. I could do more than that. I'm gonna do more than that app. This is just gonna waste my time. I'm telling you. Thoughts like that will be the reason why you don't finish this year strong. Okay? It's a trap. It's not true. Life and progress and momentum is all about like finding one baby step, taking that run in another one and taking it and continuing to take little small steps towards your big goal. I get it. I'm talking to me too because I have a habit of wanting to do all the things at once and get it over with. Like even for, uhm, I batch record my podcast and I was like, I'm going to record the rest of the episodes today. No, I'm not. No, I'm not. I'm going to record my usual four because I know it's going to happen. That fourth one is usually very difficult to do because I'm pushing it. So I'm just going to record the four episodes today and be done with it in October. We'll be done and then I can move on to November. If I feel like it later today, then I'll record November cause they're all planned in an outline. I just have to record them. But yeah, no, no, you like I, in my mind I felt like I could do all the things in realistically Omni to eat breakfast or some other things. I need to do Indians, my brain and my mouth is going to be tired after recording four episodes. So no, I also tell myself, okay, sure you can try to do all the things, but let's see if you can even do the first thing first. Like prove to me, prove to yourself that you can even do the first thing. Prove to yourself that you can do these five basics First and then after that if there's more you can do, didn't do that, but do not sit here and planning all of these things and like making it are pretty in your planner or putting it in your, your online calendar system. I know you, I see you. I am you. That's all I know how to talk to you. Don't do that. Don't spend all this time trying to make this like pretty graphic. And so you can keep track. You want to say organize. You can go to the website and download the printable or if you're already in the 90 day group, I sent it to you. So just go print it out. You will need to spend all of our time trying to do all these things that are just distracting us from our goals and making pretty planners and trying to like get your schedule together. It's just you procrastinating. It is a form of procrastination. It is a trap. The goal is to show up and do these basics. So, okay. Yeah. That is all I have for this episode. I cannot wait to hear your feedback. I will be in the Facebook group listening to the talking with the people as well as on Instagram talking to you about this week's challenge of following the basics. So that is all I have. Make sure you do something this week to show yourself some love, like these basics. Let me know on Instagram what you think. I will talk with you next week. Bye. For now. Basis. How is your productivity going? No, for Rio it's just you. I mean like tell me how is your productivity going? You feel like you're getting a lot done in a week or do you feel like you're just doing a lot in a lie and you're feeling burnt out? Still a little bit lonely, wishing you had people who were just as dedicated as you are, consistent as you are to showing up. We got the week to get things done. Then you have to join right away. Right away is my weekly accountability group where we have people just like you showing that every week to get it done. We meet on Sundays and Wednesdays are three hours each. You can choose to come either Sunday or Wednesday or both. You can come in for some time. We ask that people stay for the whole time, but we also know like life is real. Life happens and sometimes you have other things to do and so we have people who come in for maybe the first 30 minutes and then they leave and they come back. It is there for you. It is there as a community of people to encourage you, to support you. It is there to keep you accountable to what you say you're going to do week after week in class. We are always like holding each other down. We are supporting each other. We celebrate the small wins that like your family and friends don't get. Like they don't understand why it might have been exciting for you to find the perfect methodology or that perfect article that explains exactly what it is that you want to do for your dissertation. That's not us. We do that well. You were here to celebrate with you and then when you need someone to help keep you together, like call you to the carpet. We're there to to do that. So come to the website, check us out, enjoying now and you can go to my vet, like see back, calm. Click the red button in the top right corner, work with me and you'll find other information that you need there. I love this group. We've been going for almost a year now. You definitely, definitely should join.

In this episode, we discuss: The importance of a Wealth Coordination Account Understanding long-term planning for your long-term future Resources and tips related to understanding your knowledge gap   Rhonda: All right. Well, thank you so much for joining us for another episode. And I am so excited to be able to introduce to you my friend, Paul Adams. And he and I met via LinkedIn. All good things start there. And there was something about your profile that just captured my attention and I actually didn't even really know what you did when I said, "Hey, let's connect." And so, you are the Founder and CEO of an organization called Sound Financial Group. And you're also a fellow podcaster and entrepreneur. Paul: Indeed. Rhonda: And so, I just want to thank you for taking time to join us today. Paul: I got to tell you, I'm so happy to be here. Just our phone conversations we've had leading up to this, and you mentioned about creating a friendship. And I even was talking to my wife this morning and saying, "Yeah, I'm going to be on a friend's podcast this morning." And it was just like, "Oh, yeah, that's kind of nice." Versus somebody has a show somewhere that asked me to be on it. It just felt wonderful and warm and just getting a chance to reconnect this morning. Rhonda: Yeah, absolutely. Well, and I have certainly been in the financial industry and you are with an organization that happens to be in their headquarters in Milwaukee. Paul: Yeah, at the very beginning of my career. Rhonda: Right. Right, at the very beginning of your career. So, I just want to take some time and share, what are some of the trends that you're seeing? Obviously, our focus is women. Paul: And I think that if, for any of us, it's where is my knowledge gap? And when I say knowledge, I mean the capacity to act, not just understand it. If we were thinking of it like parachuting, understanding would be like, "I know the plane goes up to 13,000 feet, somebody jumps, they count to 10, they pull this thing here, and then they steer themselves with two cables they hold in their right and left hand, and it pulled them both down near the ground and they land." That's understanding. Paul: Knowledge is hurling yourself into the abyss and landing and not dying. That is the difference. And I think people tend to collapse the understanding and knowledge. And especially when we're divorced, prior to that, it may have been, at least we see this often, I don't know about you, but we'll see oftentimes that the wife will handle a ton of the bills, and then the husband tends to handle a lot of the long-term strategy and investments. And they both have an understanding of the other one. Paul: Now, it's a lot easier for the divorced husband to get a handle on the bills because it's a fast iteration cycle. They got to deal with the bills every 30 days. So, I don't know, after doing it for four or five months, you're back on plane and you know what you're doing. But when there is this... And it really is one of the longest feedback loops we deal with in our entire life. It's a 40-year feedback loop from 22 to 65. You have one time that you get feedback, and filling a glass of water, we're all used to it. We've all gotten our hands wet as kids when we overfill the glass, that we're listening and feeling the weight of the glass, and we turn off the spigot at the right time. Paul: If you perform really badly at work, somebody's going to let you know in a few weeks. You eat too much, over 7 to 10 days, you'll actually start gaining weight, and the feedback is in the scale. Bad behavior in all those areas equals bad short-term outcome. Paul: Here's the problem. With money, the feedback loop is like a negative feedback loop in that you can make bad decisions with money. And know how they feel in the short run? Awesome. It feels so good. You can get the brightness on your kids' eyes because you got them a cool new toy. Or all the Instagram likes because of the killer vacation you went on. All those things feel wonderful. The new car smell. Nice, so wonderful. And those are all things that, in the long run, the one-time feedback loop is you spend the rest of your life in some version of poverty below what you would have chosen. Paul: And so, one of the things we have to do is get those shorter iterations occurring through these coaching conversations around money so that everyone, and I think divorced women are particularly susceptible to having somebody that looks trustworthy, somebody who's super friendly, who's a friend of a friend, who may just be selling product. And one of the things we encourage people to think about is, is the advisor's revenue model only you acquiring product from them? Paul: And if that is their primary revenue model and they're not charging you a fee upfront so that they can support their business and themselves without needing to sell you a product, then that should give you at least a moment of pause, to stop and reflect and say, "Is there a chance that products could be recommended to me because of the advisor's revenue model, not because of what's right for me?" And not that the advisors are unethical or making bad decisions, any of that. It's just that, clearly, they can't work with 100 clients and not have any of them acquire product. Paul: But we and some other advisors out there, will do something similar to that, where we charge a fee upfront. It retains us for that first year, which is that timeline of a divorce. It never occurred to me how those line up that way. And then we coach them throughout the year, and we may meet them as many as 15 times over the first year, but that primary coaching to get spooled up and get all the things corrected in their financial life, et cetera, not counting ushering them through the divorce is about 6 to 10 meetings over about 10 to 14 weeks. Rhonda: Yeah. And I think that's spot on. Prudential did a longitudinal study. And what they found was that it was the knowledge plus experience that really helps the women build the confidence. Because if you have the knowledge without the experience, that's theory. If you have the experience without the knowledge, then you're just going through things hoping that you're not making too many mistakes. Paul: I was going that was a terrible idea, I shouldn't do that again. Rhonda: But it's those two things when they can work in tandem that really helps women build the confidence. And when I think that is one thing that, as we look at some of these studies, women have a great opportunity to step into power as it relates to their financial lives. It's just that they may not have had the experience because, statistically speaking, and you alluded to this, women are doing the day to day stuff, but they aren't necessarily as involved in the big picture things. And so, when they're thrust into that environment, it's uncomfortable and overwhelming and intimidating and all of those kinds of things all at once. Right? Paul: And I think there's probably a lot of domains that are that way. The trouble about the long-term planning for your long-term future is that's the one thing out of all the things that are coming at women going through divorce, it's the one thing that they really can, in the short run, put their head in the sand and avoid all the negative consequences. They are coming, but they're not here yet. And so, they can deal with all the things that are urgent and forget the things that are necessary. Rhonda: Yeah. Well, and I think too, it's history. Like you said, the feedback loop is so long, and even from the time that they got married until potentially the time that they're getting divorced, there's all of those habits and behaviors that they're now dealing with. Plus, let's face it, everything's always goes back to our childhood. There's always some connection between, "Hey, this is my attitude and belief about money as a kid. Here was how it was modeled. I brought that into the marriage. Now somebody always has to take the lead, and now I'm thrust into having to take the lead myself." You know? Paul: Yes. Yeah. And, you're right, it's so tough for them to make that gear shift. And we recommend people do something that's super subtle, easy, anybody can start it. Anyone of your listeners can do this right after the call. And we talk about the importance of somebody really understanding their own freedom and agency and choice. And we need to take that back immediately in people's lives around their money. Rhonda: Yep. Paul: Financial institutions ideally would like you to take your regular household checking and start choosing a financial product that you can automatically deposit via bank draft to. And we teach our clients to set up a separate checking account whose only purpose is to purchase assets. That's it. It shouldn't be buying anything else. It only buys assets. And we define an asset. An asset is anything that puts money in your pocket now or has the ability to put money in your pocket later. Paul: And it doesn't matter if it's just $25 a month. To shorten that feedback loop, we're simply saying we're going to put in $25 here and that is for my long-term wealth building. And then I'm going to put in $25 next month here. Now, for some people in some amounts of wealth, it might be 1000, it might be 2000, we have clients it's $30,000 a month they're doing. The key, and for the women that we've helped journey through getting their financial knowledge up to where they are financially during the divorce, is simply having a wealth coordination account means that when those payments start coming in, they realize, "Well, my bills are only 10,000 but I just got a $20,000 support payment during the trial period." Great. Let's just put that 10,000 aside. Paul: If the divorce attorneys are not saying that you need to keep your monthly spending up for a period of time while we finish the divorce. And then when they're complete and the divorce element goes in, where do most people put that first check? It's like there is a million dollars of liquidation. I guess I just go put it in my checking account if they haven't been working with a coach. Rhonda: Right. Paul: And whenever money goes in the household checking account, whether it's for a couple or a single individual, some of it is bound to get lost in the sauce of life. And by just putting it in the wealth coordination account, now you're sitting there and you're like, "Well heck, I don't know what assets I'm going to buy." But if you're resolved it's going to buy assets. At least it's not buying liabilities. Little steps here. We're not talking about big complicated things. Let's just make sure we don't buy stuff that costs us more in the future. Rhonda: And I love that. And you have a podcast episode that you focus specifically on that concept. As I was listening to some of your podcasts, that was one that really resonated with me because it's simple and it's not requiring women to make a big decision right now. Paul: Yes, that's right. Yes. The cognitive load of somebody saying, "Let's budget for this financial tool, and this is the financial tool you should use," being collapsed. The cognitive load is so high in making that decision versus simply being able to say, "Oh, all I need to do is set the money aside. I'll figure out what it purchases later." You make a good point. I was going to see if I could quickly find the name of that episode. So give me just a second, because I'm sure your audience right now is thinking to themselves, "Don't say that's a great episode of Paul's, not tell us." Rhonda: That's right. Yes. Paul: So, my podcast is Your Business Your Wealth. That's episode 131, Wealth Coordination Account. Rhonda: Perfect. And that reminded me too, this was a woman that I had met with a couple of years ago, and I was actually still in the financial industry at that point. And I remember, she had lost her husband. It was actually she was a widow, not a divorcee. But the concept is still similar. And I was so frustrated because there were two companies, two advisors from two separate companies, that were literally swarming her like vultures. And there was the one guy who called her probably every single day, literally called her every day. And I was like, "Okay, timeout. I'm going to encourage you to do nothing." And anybody who knows our personalities, would we ever tell somebody to do nothing? Paul: Nope. Rhonda: But in this case it made sense, just hang tight. Okay? You do not have to make a decision today, and you don't even have to make a decision tomorrow. Give yourself some space and permission, space and permission to just be. Paul: We are raised as kids with that, don't just stand there, do something. But sometimes we need to be, don't just do something, stand there. And that one's a lot harder. It's always easy to make a move. It's real tough to just sit with it and go, "Okay, I'm going to think about it for a while. I'm going to plan." And I think that example of those two advisors, I'm going to go out on a crazy limb here and say probably neither of those advisers had gotten an upfront annual engagement, some kind of retainer, to then be able to coach her throughout the year. They were calling, they had pitched a product, and they were calling to say, "Are you ready to execute on the product yet? Are you ready to execute on the product yet? How are things going? Do you want to meet for lunch? Because at some point during lunch I'll just bring up the product again." Paul: That is how that normally goes. And I know because that's how I was trained originally. That's exactly the process I went through as an advisor. And it took a lot to escape the gravitational pull of all those practices to have a different way to be able to serve and engage clients. Rhonda: Yeah, absolutely. And so that's why I think, yeah, that wealth coordination account, it's simple, it's easy. Again, they can go to whatever bank or credit union they're currently using and say, "Hey, I just need to set up." And finding, to that point, finding a bank that gives you the opportunity to go into one dashboard, see what you have going on, and set up those really simple automatic contributions to their wealth accumulation account. Paul: And the one thing that we do say a little different, if people want to put some amount that's regular and automatic going into the wealth coordination account, we're a fan of that. We also say, by the way, this is going to sound a little bit heretical to people who are more steeped in finance. We say it ought to be a checking account, we don't care what the interest is, because when you buy an asset you've got to write a check, so you better have a checking account you're writing it from, otherwise it has a chance to flow through another account that could be a consumption account. Once it's in there, you want it to be sacrosanct, it's an asset purchasing tool. And then, ultimately, we'll have enough assets to have enough passive income to not reach retirement. Paul: We don't talk with our clients about retirement, in fact our first conversation with clients that we currently call our philosophy conversation. We're thinking about changing it to the unretirement talk, and why we should not be pursuing a retirement, because most people who have done something with their lives and added value to the marketplace don't plan on doing that for 40 years so they can just stop doing any of it. In fact, you wanted just maybe change the mode of doing it. You might want to do it for a charitable cause, you might want to just do it differently. But people want to continue to add value to their world and their overall community. So why would we say retire? Because that word means something's put up on the shelf and is no longer of use. I don't want to feel that way one day. And nor do most of our clients. And when they relate to it that way, no wonder they don't want to plan for it. Paul: So, we just talk about planning for what we call DFI or definite financial independence. When we can get passive income to exceed existing bills, then if you choose to work, you just keep working. We're just going to save 100% of your income. You don't have to be dependent on it anymore because you're living off your passive income. Total paradigm shift. And the financial institutions would rather you just build up a huge pool of money and be really insecure that it's not enough so that they can get all the asset management fees on it, all that. And they're not like black helicopter conspiracy about it, they're just being normal players in the free market. And we just need to equip our clients with knowledge and hopefully some of your listeners with this knowledge to say just set up a wealth coordination account, add money every month, and the last thing I was going to mention, do some of it every month that is you moving it intentionally. Because if you move it intentionally, then every month you have to pause and at least consider your long-term financial wellbeing. And if you do that once a month, you are now doing that, I forget what the stats are, but it's something like for many people, they're only really looking at their planning sometimes once every two years to once every five years. Paul: There's the old saying, "People spend more time planning a family vacation than their long-term financial wellbeing." Well now you're having to at least consider, or have it hit your radar once a month, which right there we find changes people's financial lives if they do nothing else, just saying, "This is going to go into my assets." And then when somebody comes up and says, "Hey, we got some financial products you should buy," you just look to your wealth coordination account, it's like, "Well this is how much I have to put in that thing." You don't have that second part of cognitive load of how do I afford it, and should I do it or not? Now you can actually think much more clearly because your money's already set aside to do assets or not. And now you're just turning to say, "Is this right for me?" Rhonda: Right. And I remember back, this was in the early 2000s, that was when the book Cashflow Quadrant came out, by Robert Kiyosaki. Super classic book that I recommend to everybody because I think it's an easy read. And I think it's something that really helps people get their mind around, okay, well there are two different types of income. There's going to be the active income, job, self-employed, and there's going to be passive income as a business that's generating passive income, and investments. Rhonda: And so, if the listeners have not checked that out, we'll include that in the show notes as well. But it's just a great book to reprogram our mind about passive income. Paul: Yes. I remember reading it, it's kind of funny, I was actually temporarily disabled when I first got exposed to Robert Kiyosaki's stuff. I'd fallen off a horse and shattered an internal organ, and a lot of internal bleeding. So, you're in a massive amount of pain while organs heal, and bleeding is absorbed. So, I guess graphic warning for this podcast, I don't know. But I was on a pretty significant amount of painkillers for about a month after this accident. And I remember reading Robert Kiyosaki's Rich Dad, Poor Dad and Cashflow Quadrant during that window. And I would read, and I'd go, "I don't remember anything I just read the last five pages." And I have to read them again. And I think I read the books first time through, three times each. Paul: But instilled me this idea that there are things we buy that are assets and there are things that we buy that are liabilities. And by simply understanding the difference between the two, we end up, here's one, we teach our clients that their primary residence is not an asset, never is. Now, it can be if it goes up a lot in value and you decide to move. But we said something that puts money in your pocket now or in the future without changing your lifestyle. Paul: So, you can move from Seattle, say, to Gilbert, Arizona. If you have any listeners in Gilbert, Arizona, I mean no offense. But in Gilbert, Arizona you can buy the same size house for a lot less money than Seattle, San Francisco, Los Angeles, New York, but it's definitely a different lifestyle. So, your primary residence, if you think it's an asset, even if it's paid off, just stop paying your property taxes and the real owner of that asset will eventually knock on your door and politely demand you pay your taxes. That is an example of why we don't consider it an asset. Paul: Now, it probably is a good idea to have a paid off house at some point in the future, lowest possible cost of just providing shelter for yourself and your family. But I've watched women during a divorce hurt themselves financially significantly because they had this, they got a spouse, they've got this concern, that concern, and then what will sometimes happen is they really have a demand of, "I need to stay in this house." And it's like, between the two of you, you were making $800,000 a year, you're going to have some kind of settlement, but you're making 200 of the 800. You should not stay in a home that you afforded at $800,000 a year. You stay in the same neighborhood, we could do all kinds of stuff, but let's not trick ourselves into thinking it's an asset. That's something that, no offense to the realtors that are listeners, but the real estate overall complex has made us want to think it's our biggest investment, when in fact, for most people, their home is actually their biggest liability. Maybe one you should have. I'm not saying you shouldn't own a home ever, that would be crazy. But people just automatically slip into these habits that have been part of society. Paul: Have you heard the story of the little girl who asked her mom about the Christmas ham? Have I told you that before? Rhonda: No. Paul: I hope this is fun and interesting for your audience. Sometimes we have financial practices, things you grew up with. You talked earlier, Rhonda, about children and the way we picked up habits and how our parents talked about money, et cetera. Well, there's this little girl and her mom is baking the Christmas ham. And she's prepping it and putting all the rubs on it and all that, and then right before she puts it in the pan, she cuts off the ends, both ends of the ham. And then plops it in the pan and puts it in the oven. She says, "Mom, I understand why you did all the rest of the stuff. Why did you cut off the ends of the ham?" She says, "You know, I don't know. You should ask Grandma." Paul: So, Grandma comes over for dinner that night, and she says, "Grandma, why is it mom cuts off the ends of the ham right before she puts it? I understood everything else. Why does she cut off the ends of the ham?" She says, "You know, I don't remember why. I just know my mom always did it." So, a little bit later, Great-Grandma comes from the nursing home, comes over for dinner that night. And she goes, "Great-Grandma, I watched mom and she cut off the ends of the ham. Then I talked to Grandma and why she cuts off the end of the ham, and neither one of them remembered why they do it. Why did you do it?" She says, "Oh, honey, we were poor. I didn't have a pan big enough to hold a ham, so I had to cut off the ends to make it fit." Paul: And yet, how many people are still making financial relationship decisions or decisions about their own personal confidence about navigating the world by themselves because of an inherited mindset that is just as unimportant as cutting off the ends of that ham? And these mindsets go unexamined for people all the time. And that's what I love about what you do, frankly, is helping women engage and think through that mindset. That is something and the thing that attracted me to you is that idea of nobody else is teaching this that I could find. And I looked. Rhonda: Yeah, it's awesome. And just to wrap up the ham thing, I love the ends, don't cut off the ends. Paul: I'm the same way. I love the burnt ends of a brownie in a pan, the ends of a ham for sure. Rhonda: I mean, don't cut those off. Right? And yet, though, I think there's... Gosh, that story even goes deeper. Right? It's like, yeah, you know what? We do things because of perhaps the way that we have been taught to do them and we don't know why we do them. And, yeah, what are those things in our life where we are shortchanging ourselves or we're cutting off the best parts? Because we're not taking the time to really evaluate what it is that we bring to the table and why we do it. So, I love that analogy because I think it makes a really great point related to the financial aspect. Paul: Yeah. I think your point is good. That it almost wears on you a little more. What could have been in the ends, mindset-wise, for that entire family. Rhonda: Yeah. Yeah, absolutely. Paul: That does remind me of something that we put together for your audience, is we have a white paper that we give folks sometimes called The Three Money Mistakes No One Talks About and Six Things You Can Do About Them. And we actually have that set up on our website. Rhonda: Awesome. Paul: It'd be super easy for your audience to get to. You can get it at SFGWA, that's Sound Financial Group, WA, like Whiskey Alpha, dot com/rhonda. And right there, there's just going to be a page where you can drop in your email address and it will just shoot you this white paper. And, for anybody that just thinks they would also get benefit from it, you get a copy of my last book via PDF if they just check that box also, then we'll email them a copy of my last book, Sound Financial Advice. Rhonda: Awesome. Thank you so much. I'm part of an organization called eWomenNetwork and one of their principles, so their focus is helping one million women achieve one million dollars in annual reoccurring revenue. But one of their main principles is give first. And I have to be honest, when we first met, you embraced that principle. And I'm used to being the one who gives first. It was actually like, okay, I love that. Right? I don't think there are enough people who say, "I'm going to give first," not asking for anything in return. Paul: Yes. Rhonda: And I really appreciate that. Paul: Yeah, you're welcome. And maybe for folks in the audience, if any of you are thinking about making that shift in life about the give first piece, I'd never really thought about this before, Rhonda, but something you said there just hit me like a ton of bricks, is that for us to be able to give first we had to have created probably a lot of value for others beforehand because then we're just... For instance, great example is if I hadn't been writing books for years, I wouldn't have a book I could give away now. We sell it, people can find it on Amazon, it's called Sound Financial Advice. But we have another one releasing later this year. So, if I wasn't writing books or if I only wrote one book ever, we would never have the ability to do the giveaway. Paul: And so, we have to create value in the marketplace and in the world first before we can help people first. Because we've all had those people say, "I think I'd really like to help you here," but they have no skill set in that domain. And then you find yourself being offered help and then you're like, "Gosh, I got to look at this knucklehead and figure out what they're good at and what I could do with them. And now you've just created more costs for me in trying to help you." As opposed to somebody being able to listen well enough and say, "I think you might need help in one or two of these areas and I can specifically make a difference for you there." It's a totally different way to help people. And thank you for the acknowledgement around that. Rhonda: Yeah, absolutely. Well, this has been super fun. I always like to wrap up our time together with two things. One is favorite client success story, and then finally your favorite quote. Paul: Ooh, okay. Rhonda: I know, you only can pick one. Paul: I know. Is it okay if I use one for myself? Rhonda: Sure. Absolutely. Paul: I got to do one fun one and then I'll answer your question seriously. So, my fun one is actually a quote that our social media team put out, which is, "I really don't like complimenting myself, but I don't not like it so much that I won't do it in this space." And they put that out on Twitter and Instagram. I was like, "I believe I said it, but gosh, it looked weird in print." Paul: So favorite client success story is actually a woman that was introduced to me who was getting divorced, married to someone who is a very domineering relationship, from what I could take away. And I don't envy anybody on either side of a divorce at all. It's just hard. No way about it. This is somebody you thought you were going to spend the rest of your life with and now you're not going to. And all the hurt and shame or doubting yourself, "Did I make a terrible decision?" All this stuff that comes in. It's just terrible. Paul: And I watched her over the course of a year, as we engaged, go through one conversation after the next and coaching her, letting her know she's doing great. She's handling herself well. She let the husband say all the crazy things he wanted to say, which included things to the children that were not. And what people may not know who are listeners, is we work with clients all over the country. So, this woman is on the other side of the country from me. We're connecting via Zoom meeting, and we're just walking her through step by step this entire process. Paul: Okay, when's the next trigger date where something's going to happen? Great. Do you want to talk to me right before that or right after that? Emails coming through, et cetera. And I had a chance to see her the other day. She has now chosen to set up her own business. She was an employee before. Stepping into the world of entrepreneurship. Next introduction is actually to get engaged with the Women's Center for Financial Wellness, just to get some of that additional coaching and confidence around her business. And she has done such an amazing job to actually fully understand what she's doing, where the money is, from being so timid and scared, to now being confident and growing more confident every time I speak to her. And now the things she complains about are the busyness of life with family visiting in town. And no longer the, "Am I going to be okay or what's going to happen?" And that's my favorite story right now. Paul: And then my favorite quote actually is a quote from John Maxwell, if you're familiar with him, kind of general leadership guru. And my favorite quote from him is, "If you're curious what your future is going to look like, look at your habits and practices today. If you're going to change your future, change your habits." Rhonda: I love that. I love that, because that's exactly it. Right? Their future's going to look different and so, yeah, how can we be positioning our thoughts and attitudes and beliefs right now that are going to impact the future? And of course, anything by John Maxwell is always awesome. Paul: Yeah, that guy. And I know it to be right. I've had a chance to see him speak several times in person, and, gosh, he just such a great way about him. One of my favorite things about the way he speaks is he just looks like he's sort of making it up at the time. But when you've seen him multiple times, you realize he has laid everything out from dropping the note cards, to all of it. He has taken it on as a real performance he's doing. Not for his own sake to look good, but rather everything is crafted around impacting the people he gets a chance to interface with. I also think it's a lot of what you do, Rhonda, in that in our time together you've always taken super seriously, and you know it's kind of like life or death with the women that you work with that you have a chance to help them set themselves in a new direction and make a difference for them forever based upon just being coached by you and your organization for a year, and their whole lives could be different. Rhonda: Yeah, for sure. Paul: That doesn't exist out there the same way for these women that you deliver. And I love it. So, I'm so glad I could be here with you today. Rhonda: Yeah, thank you so much. Hey, this has been awesome. Certainly, if folks want to connect with you, they can reach out, grab that white paper. We'll include all your contact info in the show notes. But I just want to thank you for taking time out of your also busy, crazy schedule to chat with us today. Paul: You're so welcome, and it's a pleasure to be here.   QUOTE: "I really don't like complimenting myself, but I don't not like it so much that I won't do it in this space." – Paul Adams "If you're curious what your future is going to look like, look at your habits and practices today. If you're going to change your future, change your habits." – John Maxwell   RESOURCES: The Three Money Mistakes No One Talks About and Six Things You Can Do About Them Cashflow Quadrant by Robert T. Kiyosaki Rich Dad, Poor Dad by Robert T. Kiyosaki Sound Financial Advice by Paul Adams Podcast: Your Business Your Wealth Episode 131: Wealth Coordination Account: Big Wealth, Small Business with Paul Adams and Cory Sheperd   CONTACT INFORMATION: Paul Adams CEO & Founder Sound Financial Group info@sfgwa.com  (855) 578-8724 LinkedIn | Facebook | Instagram   Visit the Women’s Financial Wellness Center for a full directory listing of experts. Be sure to reach out if you would like to connect personally with the Women’s Financial Wellness Center. You can visit our website or grab a complimentary 30-minute consult. Leaving a positive podcast review is hugely important: they help the podcast get discovered by new people. Please spend 5 minutes of your time to leave a review on your preferred listening platform, we’d love to hear from you!

Boom. What is up guys? It is Monday baby and you are here with Ben Moote to Hack That Funnel Radio today we’re talking about how this game sometimes make you sick. So for the last three days, four days, five days, it’s been five days. I’ve been sick. Like I’m not talking about sick like I’ve been having, like if you could have a panic attack that’s an illness. That’s what it felt like. Like it was. I would sit at my desk and as I was working, suddenly I’d have instant vertigo and then all of my body would start tingling and then it would feel like I was extremely heavy. Like, suddenly I was a thousand pounds and then at the same time I’m still having vertigo. So I felt like I was a thousand pound elephant on a tight rope. And my heart started going, my heart, I was looking at my Apple Watch,  I have a watch and my heart rate was going from 55 to 170 back to 65 and it was, it was like everywhere. And I was freaking out. I was having serious issues and suddenly I had this headache and like my whole, I had serious pressure and I was exhausted and I just kinda keeled over like for the next couple of days I just laid in bed and I felt absolutely horrible. And the question is why the day before that I have a conversation with a good friend of mine who plays in the funnel game with us. And then we were talking about how to hack your mind because in a lot of ways we have these blueprints of why, why we don’t make money. Um, he was talking to me, he was saying, asking me why I hadn’t reached a certain income goal yet, and I was telling him that I hadn’t reached it yet because I, I’d make an excuse because you know, that would require me to do this. I don’t have the time for that. He goes, yeah, but you can systemize that you’ve done that before. Like, just turn that back on. Like, yeah, I could do that. Um, he’s like, so why don’t you, I’m like, well, because I really want to work on this product. And he goes, then it’s interesting to me every time you get to the point where you could have massive success, you pivot entirely to something else. What is going on? And so I had, I had given him a consultation that morning and he turned to me and was like, okay, I got more out of this last hour and a half than you can imagine. Like you’ve decreased my entire week. So let me help you with your mind because this is where I’m good. I’m a sales guy. The reason you’re not succeeding, Ben, it’s because you haven’t hacked your brain. You’re still relying on old money blueprints. Those of you who know I can’t remember even what it’s called. Holy Cow. I’m in trouble. Let me just pull up, pull it up on my computer really quick. I’m in trouble. Oh, for those of you who know the book, secrets of the millionaire mind, there it is. For those of you who know the book secrets of the millionaire mind, this is odd. Mainly what’s talked about in the main first beginning and as a sales professional, he saw this all the time. He was like, I’ve seen people who have the ability to make sales who are capable of making sales and you only make a certain amount and get sick right before they’re able to go forward. And then they just go back to the room of blueprints. What’s the difference? Why is that? And so we started talking and he’s like, Okay Ben, I need you to get out a piece of paper. So it got on a piece of paper. For those of you who are on YouTube, you can see the piece of paper. If you, if you’re not on YouTube, that’s okay. I’m going to read it out to you. We’re going to be good. And he said, I need you to write it. Take out a piece of paper. What are you going to use? You’re going to write every reason, everything you heard about money as a child.  So what are all the statements I’ve heard about money, wealth and rich people as a kid? What are those things that I’ve heard? And then how has that affected your life so far? And then what you’re supposed to do is you write down this big list and at the end of the day, you read this every single day you put your hand over your heart and you say, what I heard about money isn’t necessarily true. I choose to adopt new ways of thinking about thinking that support my happiness and success. And then if you follow the millionaire mind and then put your hand on your head and say, I have a million mind. So I started writing out my list. I got sick the day I started writing out this list and the day I got better last night, yesterday was the day I had a breakthrough where I finally was able to let this go. Literally, it lifted most in, in my, in my personal opinion, most illness is all emotional. And so this was definitely true for me. This is just the way it is. I, as an entrepreneur, as a funnel hacker, I worked with a lot of people who are, who work in the health industry or who work in this industry. I’ve worked for like everywhere. And I’ve heard all the different pitches, all the different ideas, and I love listening. One of the things that I love from all my naturalist wellness friends is that they talk about the importance that your health is first mental. And so and you, you make sure that your head is right and then everything kind of takes care of itself in a lot of ways. You can do other things that’ll support it, but that’s the underlying issues. And so I started to go in here and this is the things, these are the things that I’ve listed while I list this. I want you to get out a piece of paper or start taking mental notes or flip out your phone. If you’re not driving or you’re not running, cause you don’t want to run into a tree. Um, take out your notes and take, take, you know, whatever resonates with you. Write this down. This is very interesting. Here are the things that I’ve heard. I’m not made of money. We can’t afford that. That must be nice to have money all in quotes just because they have money that Dah, Dah, Dah, Dah. Okay, well at least he gives his money to good causes. You’ve heard that one. Do you know what that money could do for such and such person in that situation? I think they were undeserving of the money to begin with or they didn’t do what they should have done with that money when we don’t have any money anyways. Why are we sitting yet?  It isn’t fair. They have money just because just magically fell on them. We’ll never be millionaires. I remember when my mother told me that once, and she may or may not remember it. And you know what? We all have money blueprints. I’m not saying anything against my mother. Me and my mother are. Me and my mother are best friends. I love my mother to death and I wouldn’t say anything negative about her ever. I remember when she told me that, and I racked my brain on the flowers. I’m like, if you sum up all the money that dad’s made over his entire life, you will hit $1 million at some point. We won’t be millionaires. We just won’t have it all. At one point. That’s the difference. And she’s like, that’s what I’m saying. And I’m like, yeah, but at that point you’re still limiting yourself. So I disagreed, but I’d heard it keeping on going, I’ll never get x paid off my car, my house, my student loans. It’ll never be paid off. It’s not. It’s not worth it to pay those things off. It’s okay to seek wealth so long as you seek other things first. Like, I’m okay if you get wealthy and you’re, and you’re doing other things that are more important, that one, just Kay, if someone is willing to pay you, this is my dad, it’s my dad’s had floods. If someone’s willing to pay you, you work your best for them to prove that you are a, you were a good choice. And so they keep you. My father was one of the best people you could have hired and he is extremely meat in that he is strong, he is persevering. He will be the one of the most courageous people out there. But he’s not the person who will throw it in your face. And so he was laid off a lot. And so once I started getting to the age every two weeks, a month after they laid him off, they always wanted to rehire him. And he was like, I can’t trust you. Ooh, I need to write that one down. I can’t trust you. And so he came to me with those beliefs and said to me, Ben, when someone is willing to pay you, so willing to hire you, you work your butt off to prove it. You prove to them every single minute that you are worth the higher, and that helped me a ton in the employee space, but when you get out of the employee space, I was, I was doing that same type of heavy lifting work for someone to pay me $7 an hour or someone who made 150 an hour. You do the math. It’s all because of the belief. Here’s another one. Everyone who starts a business loses their families. I’m not willing to risk it. It’s something I heard as a kid. By the way, All those families, I knew them and they were rich. Rich people are too busy to spend time with their families. Rich folks, values are all different. Money confuses good people. My whole goal is to be a good person. Like I was an eagle scout at age 13. I wanted to meet, not just being an Eagle Scout, I want to be an eagle scout faster than I could possibly ever be. And then I wanted to keep going. Like I want to earn all my palms and all that stuff for all of it. You know what Eagle Scout is and all this stuff that comes afterwards. Okay, I want to join order the Arrow and I want to do all this stuff.  I always wanted to be the good kid. I was wanting to make everybody happy. That belief money confuses good people. I was wanting to be the good person. I never wanted money because it would confuse me. I’m scared to death of that. Money can be like a poison, corrupting good people. I’m still writing them down as they come. And as I was writing these down, I literally got sick and it’s okay so long as you keep working on it.  There were a couple of days I did not work on it. I just felt horrible and I just laid there feeling horrible for coming. Honey, are you okay on, I don’t know. I really don’t know. I’ll be okay, but this sucks and the light bulb turned on when I was literally able to say, those beliefs are not true. A lot of these things you write down as statements, you heard some of them and you’re like, well, yeah, that’s the fact, like money corrupts people. That may be a fact for you, but it’s not the truth. The truth is different. There are people who have money and who are good people. There are people who deserve every ounce of that because not because of what they do with it, because of who they are and what they stand for and what they’ve done to provide value in the marketplace for it. There are things that you don’t remember as a kid that had been implanted. They may or may not be correct, but your job is to write them all down and simply state, you don’t state these are all wrong. Put your hand over heart. You don’t say, these are all wrong and I will never do these. No. What you state is what I heard about money isn’t necessarily true. I choose to adopt new ways of thinking that support my happiness and success. I choose to adopt new ideas. I choose to change. I choose to change a lot of what we do in this whole space of business. We talk about making them money. We talk about getting the rapport or standing on stage. We talk about getting to know all these different things. They’re great like they’re ego boosters so it’s nice. Okay, but the real reason a lot of people are already in business and they stay in business is because it is the biggest self help program available because you hit these walls, you hit these blueprints, you hit these pain points and the only way to get past them is to grow yourself first. You have to grow yourself before you can grow anybody else before you can grow your team, before you can grow your systems, you have to change, but you have to be excited to change. I was scared to death of changing last week I changed and that change has adjusted everything. I whole mind focuses. How can I change? How can I adjust? How can I find out? How can I, how can I do this now? How can I do that? And suddenly the world is so much bigger and the opportunities literally all around and I’m just like dying. Okay, we get out of here. I got out of school for business and when I was in college and I’m like, okay, I just need to find a good business that has a good idea and maybe I’ll be an entrepreneur if I can find an idea. Now I have way too many ideas, way too many opportunities and were all really big ideas and I’m so excited. I’m so excited! But you’ll find in your life, in your business, if you’re committed to this game, there are going to be things that you’re going to hit. They will impede your progress, but there is a way to hack your mind. There’s a way to hack your mind. And the way to do it is literally to be excited to change. Put your hand over your heart and say, what I heard about this isn’t necessarily true. I choose to adopt new ways of thinking that support my happiness and success. Then you can put your hand on your head if you want and do the rest. Thank you to so many people, guys, you don’t. A lot of the times you see the person on the video, you see the person who is talking, you see all these things. We stand on the shoulders of somebody else who gave us the confidence and the hope and the faith to do more. And that’s all you need is the confidence, the hope and the faith. Faith is just belief in action. Doing it. Just get out there and do it. Okay? You’re gonna fail. You’re gonna fall on your face. That’s fine. Keep falling in your face. Okay? Eventually I learn how to walk and you’ll be a bypass like the rest of us. Okay, guys, have a wonderful day. This is really important to everything. Learn to change, learn to grow. That’s how you hack your mind. That’s how you overcome the sickness and that’s how you become somebody who can change the world.

I'm reloaded! Okay? You m*therf*ckers think you big time? You gonna DIE big time! Just in case you're too young to remember, before Brooklyn's Finest...we did it Carlito's Way. Here come the pain! --- Send in a voice message: https://anchor.fm/watching-this/message

In this episode, I discuss the concepts of upper limits, and how destructive it can be to your business. Please listen and share.   Transcript Announcer 0:10 Whether you want to start a faith based business or an online ministry, you've come to the right place. This is the Teresa Blaes show with your host, Teresa Blaes, where she's bringing her over 20 years of consulting experience to the mic. Now, here's Teresa. Teresa Blaes 0:35 Hi, I'm Teresa Blaes. And welcome to the Teresa Blaes. Show. Today, we are talking about something that I believe holds every person back to a certain degree. And I'm no exception, we just finished wrapping up a series on the different types of business models you can start, however, every single one has one huge, glaring flaw, every single one of them. And that's you. Here's what I mean. Every single one of us has a comfort level, when it comes to earning revenue that we are comfortable in, um, this is I've actually heard this talked about in a couple of different places. And it's called the upper limit. And what this is, is basically, you are only willing to allow yourself to earn as much revenue as you are comfortable with. You may say, yeah, hey, I want to raise, but then you like, I guess there was a study that was done, where people who maybe they've been in poverty, they will if they get a job, they will only allow themselves to get a job that will pay them up to 10% more than what they're used to. This is known as the upper limit. And every single one of us has an upper limit, including myself. Every single one of us has a area that we are like, I'm not sure I'm ready to charge that much. I'm not sure I'm ready to step out and do this I and it's a fear around money. And the best way I am finding to break that upper limit is one, confess it because it's it's it's got a spirit of fear attached. And the Bible is very clear that God has not given us a spirit of fear, but of power, love and a sound mind to acknowledge where it comes from. Maybe you were raised with it. I've talked about this in the past, you know how the Rich Dad Poor Dad mentality. I've talked about, you know how my mom had a poor dad mentality, okay, acknowledge where you came from, but then decide that you're not going to stay there. Okay? You want to push that upper limit a little further out, just to where you get really uncomfortable and say, You know what, I'm going to go all in on that, and I'm going to stay uncomfortable. I'm going to do things that will stretch me just a little bit more than I'm used to. That's at least what I'm finding, you know, when I realized, Hey, everybody has this including result. This is what I'm finding this working. And I'm going to hit that place again. And I'm going to have to stretch myself again. And that's okay. I guess the biggest thing, if you've never launched a company before you never stretched out and you said you know what, I'm going to do some freelance work. I'm going to get into a multi level company. I'm going to start doing some affiliate stuff. Maybe I'll do some coaching. You know, I'll do some eBay from Amazon. Whatever you want to do. Whatever you decide to do. Choose to do that. Choose to stretch yourself, because you never know where that will take you. I'm Theresa Blaes. This has been the Teresa Blaes show. Let's go do this thing. Announcer 4:24 You've been listening to the Teresa Blaes show. To catch all her past shows visit WWW dot Teresa Blaes. com. That's tresablaes.com Transcribed by https://otter.ai

Hey everyone. Welcome to another episode of MLM hackers radio. This is Aaron Cournoyer and I have a special episode for you. Um, in today's episode we're going to talk about how to outspend your competitors and how you can literally outspend entirely entire MLMs. A doing this one trick that I learned.   If you're like me, then you know, MLM is a great opportunity to grow a lasting asset. But the real problem is, what do we do when we run out of our warm market and how do we succeed without pitching to just family and friends. This podcast is here to answer the growing questions about MLM as I learned, apply and scale my very own MLM business and document how to in this podcast. I'm Aaron Cournoyer and this is MLM hackers radio.   Cool. All right, so today's episode, we are talking about outspending our competitors and how to outspend entire MLMs. And there's a super cool way that I learned how to do that. And, but you don't, when it comes down to it, when it comes down to with and with MLM space, you've got to really understand that MLM is literally the same exact as affiliate marketing. It's the same exact principle because you don't control the cart. You don't control the checkout process, you don't control none of that. Um, so when it comes down to it, that's why a lot of these internet marketers and these, you know, there's people that, uh, they come into MLM and you don't even know who they are. Um, and they explode and they know they, they kill it. Um, you know, there was, there's a guy in my last MLM that I was part of and I remember being at the, the, um, one of the conventions like that, the national events or whatever you want to say.   Um, and this guy, literally, you hit RMD in three months and everybody's like, how in the heck did he do that? And I thought it was just amazing. And that's where really kind of put me on this journey and to try to figure out a different way with MLM, especially the Internet. And then I started learning some things. And long behold, you know, this guy has got a podcast and he's got this and he does a lot of lead generation things that we all we talk about in this podcast about how you can actually, um, acquire customers and, and gain leads, uh, by publishing and having funnels and things like that. Now, um, when it comes down to how to outspend your competitor, um, cause you gotta remember, you know, you, if you in, in the Internet marketing world, there's a principle if you can spend the most who, who can spend the most, so acquire customers gonna win.   And there's also a way to do it without actually spending money out of your pocket. And there's, there's two ways. There's, there's using, um, money, VC funding, which I'm totally against. I don't, I don't like that. Um, but actually like spending money out of your own pocket. Um, and then there's also self liquidating offer. So self liquidating offers. What we're going to really talk about today and a self liquidating offer is something that allows you to recoup your ad spend. You don't take anything for profit, um, from your ads and, and, uh, your, you know, marketing, um, you basically itself will go dates. What's your, what's your ad cost is, and there's a few ways I'm going to talk about doing that. Um, and uh, so let's get into it. Let's break it down. So to create a self liquidating offer, um, you're going to have like, like what we just talked about, you don't control the checkout, right?   You don't control the cart. So your cart, um, has whatever. There's the price in this, what you get. So your self liquidating offer, and this is a way, obviously I talked about without actually getting in trouble with your MLM, is how do you talk about MLM or how do you talk, um, how do you bring people into your world basically? And using a self looking offer is something like creating, um, see you, when you, when you, when somebody signs up for MLM, when somebody signs up for your network marketing company, whatever you wanna call it, you know, the basic mean, the same thing. But when somebody signs up, you give them a solution, but you also give them a problem with something. And when you give them a problem, you gotta really think, okay. So most of the people when they get into MLM, they have a couple issues.   One is now, you know, some people will talk to friends and family and that's totally fine. I'm not against that. As long as you know, as you're finding people that people that you want to talk to actually want it, not that they need it, you know, don't worry about, you know, some about who needs this. It's about who wants it. And you're gonna you'll find that out because in your, in your team you're going to have lot more success and a lot more, um, you know, a lot more. Yeah. Success in general. Like, you know, there's, you're going to have a lot more people actually doing something than people that want it. Just want to sign up because you know, the, Oh, you think they need it. Um, you'll just have a lot of people that actually do a lot more. So that's very important. Um, but when it comes down to it, let's talk about it. Um, MLM, now, there is a problem and a solution that you gave him. Okay? You gave him a solution by, you know, okay, here's a vehicle that you can actually, you know, live out your dreams. You can do this. But then the problems to come in, okay, well maybe they don't want to talk to friends and family well then how do I find leads?   Okay? So that's the first one. How to find leads. Um, I'm writing, I'm writing this down here on my whiteboard, so if I've kind of like legging and a little bit, that's probably why. Uh, but okay, so how to find leads. That's a problem. Second is, well, um, I'm, I'm not techie. How, how do I build a recruiting funnel? How to build funnels. Okay, sir. Is, um, what about product funnel? You know, how, how do you build a product funnel? Okay? So you got that. And then fourth can be, um, let's think about, um, how to, how, what do I do when I actually get somebody to sign up? What, how, how do I duplicate this? Cause it's all about duplication, right? And remember we talked about in the other podcast that you want to do duplicatable time. So excuse me, how do I duplicate this?   So those are three, there's a, those are four problems right there. And even before that problem, you got this, you got another problem. How do I use the Internet? How to use the Internet for your MLM without blasting on Facebook and all that stuff like that. Hmm. That's a huge thing. That's like, it was this podcast about. So that's why I encourage you to kind of publish and do some kind of publishing. And now when it comes down to self liquidating offer, think about this. Your problem is how do you use, how do you use the Internet for MLM? Okay? So let's put together, um, a three day course, five day course, whatever, um, of how to actually use the Internet for your MLM. And we talk about what we're going to talk about prospecting, right? Prospecting, the difference between pulling people to you and pushing, right? All right. And let's say day two, we're going to talk about, um, we're gonna talk about sales funnels, right? Sales funnels and automation.   Okay? So sales funnels and automation. So now we have some kind of a just, okay, well this is how we start to understand this, how we can actually use the internet. And then maybe in day three we talk about, um, how to, like we're talking about in this podcast, how to outspend your customers. Um, and out spend entire MLMs as your customers, but your, your, um, your, you know, everybody else, you're your competition. Okay? So how do you outspend your competition? So we'll talk about outspending competition and self-liquidating offers, right? I'll spend competition and SLO's. K, so that's three right there. And then talk about maybe on day four, we talk about how to duplicate it. How would you duplicate it? And basically when you're gonna talk about how to duplicate it, yes, we're trying to do, you're going to talk about the same thing you're doing right here.   This whole system we just put together is a duplicatable system. It's something that someone else can actually do. The same exact thing. So you like you to understand is there's so much information out there ready? So why reinvent the wheel? Just go and find stuff. Like take the stuff that I do, take the stuff that you're upline does and, and just just make it your own. You don't make it, you don't want to make it better. You just want to make it unique. All right. I'm not about competition with that. It's more like just making it unique. Use these same principles and actually like build yourself a circle itself. Living an offer. You can do a CD, like you can literally go and try to interview a bunch of people that are in MLM, whether they're doing it a certain way on the internet or they're doing it a different way, but their tactics and what they've been able to learn in and just interview them and they're there on Skype for 15 minutes or 10 minutes, five minute video put together in a course using click funnels.   By the way, um, you know, you use click funnels and you put together a whole membership membership site and then what you're able to do, you able to sell that or, or you can give them for free whatever you want to do, you know, but at least what you're doing is the biggest thing which you want to understand is you are gaining a list, On the Internet, the list is probably the most it is, is the most important thing because at the end of the day, that's the only thing you have. If a Facebook Zuckerberg or once you shut down Facebook and say no more ads, um, or changed our algorithm, whatever it is, Google, you know, the Google slap, whatever it is, the list of the biggest thing. And that's, that's the one thing that you want to keep going after your list is what your list is, your leads.   Okay? So just think about that. You can build something so simple and so small and you don't have to sell it for, you know, Ashmont you know, a $1,000 or something. You can sell it for something so small. $5, $6, $14, $37, whatever it is. Um, you can definitely sell that and recoup called self liquidating offer, recoup your ad costs, right? Then you don't take this money as profit, you put it right back in the ads and you are able to grow it a little bit faster every single time. You know, if you, you're gonna have to crunch your numbers by the way, but you know, if you look in and go, okay, so we're putting in a, it's costing us $2.50 cents to gain a customer a, but yet we're with our, with our, um, say with our self, looking at your offer, we're getting for $4.33 cents.   So you're making profit right there. That's a winnable funnel. And You keep going. And that's how you recoup your ad costs. And you put, you don't spend anything. You don't take the two 50 bucks back out and put it in. Then you take the $4.33 and put it right back in the ads. And then when you do that, when you do that, guys, you're able to outspend MLMs. Like, it's nothing, and you got to understand is the reason why these people aren't doing it is because a lot of them don't understand that. I see a lot of um, network markers. Uh, you know, some big network marketers, they have a lead Gen, right? Like I told you, a lot of them, you know, as soon as some of them have done a it with friends and family, you know, and they, they've, you know, a small percentage of them have really built a huge team on friends and family.   But at the end of the day, what happens, you run of people who talk to, so what, what do you have to do from there? You have to create some kind of magnet lead magnet and that's what giving a, a course three, three system course or like we talked about the five video course. All these are lead magnets and, and in ways that you can actually in the front, maybe you can sell it or you can give a free, which I actually recommend in the beginning that, you know, give something for free. Um, whatever. I have them opt in, opt in for a free video, a free free, um, ebook, report, whatever it is. And then what are you going to do? Oh, since they like this and your thank you page, you're going to go, oh, hey, um, by the way, I have this free course, this course right here.   It costs you, you know, $8, $14.95 to get it. I'm just going to teach you this, this, and this and that. And this is the value you're gonna get out of it. Do you want this or no thanks. Cool. If they say no thanks cool, you finish, you finish it out and then into your pdf that you have at the end, what are you going to do and do it again. You're going to promote the same thing again. Hey, I have this, this, this and that. Um, through email. File up the same thing and you know, I'm telling you at some point, you know, the people that are really interested, which are the ones that are gonna actually have buy and when they buy yourself looking at an offer, guess what? You put those in a different category and guess what happens? They are your dream customer, your dream customer.   And guess what's going to happen? They are the ones that you are going to give them. You can say, Hey, you know what? I got a bunch of stuff going on here. Why don't you apply to join my downline? You know, you're going to send them through your application. You're going to, those are the ones you're going to try to recruit into your MLM because they get it. They see it, they understand it. And uh, that's the best way to outspend all your customers, all your, uh, your, your competition. You know, you can outspend entire MLMs by doing this because they have no clue how this works. Why? Because they're not from the Internet. You know, they, they do the normal way. Friends and family, like I said, I saw, I see people, like I said, I see network markers all the time. They have some kind of lead Gen, but guess what they're doing?   They're still teaching the old fricking way. The own junk tactics, you know? Oh yeah. Oh look, we're going to do is we're going to say the three things to get anyone to join your downline no matter what. That's a bunch of junk. No Way, no way. You know, actually that's why you give real value and say, hey, guess what? There's a different way. There's something way better. Um, and I'm telling you guys it will change. It would change your business in once you get that in and publish like a maniac, whatever it is. I would definitely do that. I would publish a lot and I've been actually really thinking about taking this and I'm creating a, I have a youtube channel, but I'm going to actually start publishing on that youtube channel a lot more and then with this podcast, so it's more visual to uh, actually draw it on my whiteboard and stuff like that where I can kind of show you guys, but then you guys can see my face and, and uh, we can interact a little bit more than comment and stuff like that and talk back and forth.   Um, I got a lot of stuff coming. Uh, Facebook group. There's a lot of things I'm, uh, starting to put a, put it in, you know, put into, um, into a system here, uh, because I think it's important for all of us to be around and in all of us to learn off and feed off each other. So that's definitely what I'm, what I'm getting into and that's why it's been a little bit since I've published, but I, I definitely apologize for that. But, uh, um, at the end of the day it'll be all worth it and I'll be able to give you guys a lot more value. Uh, so, but go, go install this principle and try it, you know, literally go out there and make something, something complementary to your MLM or, um, to MLM in general and actually create some kind of self love, great offer and sell that, sell them your back in front end, give them something free, give them a little snippet of it, you know, give him a little free couple of videos.   You know, you don't have to go create this elaborate course. And this huge, huge course where it's like, oh my God, you know, it took you eight months to do. You don't have to do something so simple. You get, you can literally use your iPhone, use your phone. You don't need, I mean, if you have, um, camera equipment or video equipment, whatever, cool, you know, that's even better. You got advantage. But if you don't need it, just literally do it on your iPhone. Get a little stand for, you know, 10 bucks, 15 bucks at, on Amazon in, and record, in front of it, and just talk and literally tell them and because of what you found, you know, look, look up things and fine, take the things that I talk about and make it your own. Make it your own. You'll take the ideas and make it your own and put your own little spin out and be unique. Um, and guys, I'm telling you that people are going gonna come to you and flack to you. Um, just stick with it. It'll happen. Uh, but all right, cool. Uh, that's all I got in this, in this episode. Thanks for tuning in guys. And I will see you guys in the next episode. Have a good week.   Yeah, that was awesome. Now, if you've been listening to this podcast and you've heard me talk about sales funnels and how I use them for everything, so if you want to know more and actually create them for yourself, simply go to [inaudible] free trial.com and get access to a free trial to the best sales from building software on the planet. Thanks for listening.

Hey there everybody. It's been welcome to hack that funnel radio. Today we're talking about why information products suck. So here's the ugly truth. A lot of us buy a lot of information products. If you're like me then you are on a buying frenzy. Like I was at Byron Heat for three years while I was building this out with clients. Like I would just buy an everything like Facebook training. That sounds great. You made a million. Yeah, apply that training. I was just in heat. I was ready to buy everything cause I want to learn, learn, learn, learn, learn, learn, learn. Guess what? Learning does not equal profits. So back in the day, never. You need a lot of us. We can know that. But we don't really know that one behind was like in elementary school I had just moved. Uh, so my family moved around a lot when I was young. I'll start there. My family moved around a lot when I was young and um, we had just moved from Washington to Idaho and I was living in Idaho. I was still, I wasn't among friends. I didn't really know anybody. I felt extremely awkward. And uh, as I was sitting at my desk, um, this gal raises her arm or the teacher asks a question and galleries are armed to answer and the teacher points or it says everybody take note. She always has her hands up, hand up and she's always asking a question. This is a smart girl. You're going to go far. Now I still know that girl to this day. She's a spectacular girl and she is extremely smart. I stroke for the next seven years, six years, uh, middle school and high school to be smart. I wanted to be smart. Oh, I want to just be smart because if I was smart, I was I going to fail? Am I am I teachers or are be proud of me. Oh, that's all. I just wanted them to be able to look at me and now look at me like I was a failure again. I didn't want them to look and be like, that's the kid that struggles. I didn't want that. And I was like, I'm going to change whatever the freak I have to change. And so I hung around. The smart kids didn't quite fit in and they knew that. But you know what? I liked them. We had fun. I was, I didn't mind being a nerd and I was turned into a total nerd and I loved it. And so I spent years trying to be smart. Guess what? Being smart is you just about as much money as being cool. It didn't, it doesn't go very far. I trust me. So what does make you money? What really makes you money? At the end of the day, if it's not an information product that's being sold to you for nine 97 does it have a pathway to success? Yes. More than likely. What? Can it suck? Yes. Why can it suck? I realized this when I did my very first funnel hack and a, I don't know how to explain it other than the fact that after all of the education I've taught, I've taught about bought tens of thousands of dollars, $20,000 now 30,000 worth of products. Guys, I'm in this game and nothing taught me more than the day I spent funnel hacking, learning about my market, learning about what it was selling, learning about what headlines were using, what funnels were working. That day in and of itself taught me more than anything else. And the question is why, why did it teach me more? The king of clickfunnels is Russell Brunson. I love Russell Brunson to this day. Met Him several times, great guy, love everybody at click funnels. And he turned to me earn, he didn't turn to me. I'd always say that I didn't stop saying that. He, he was telling a story where he was talking about when he hadn't made any money as a funnel builder yet or as, as as a business period. And, uh, he was trying to build funnels and it wasn't really working and he was mostly buying everyone's products. And then it got to a point where he couldn't buy anymore anyone's products anymore. And once he got to that point where he couldn't buy any more products, he did something very unique. He watched what people were doing, how were they selling, what was the email sequence? How did they structure their emails? How do they structure their video? Why was their sales page set up this way? And he modeled it. Now what's he want a hundred percent successful. No, but he was successful faster. Like it all came together more quickly. And once he started to figure out, oh, you need upsells. Oh you need this, you need that. You have the potato gun story and you have all of these other businesses that just started to take off for him. Okay. The key to getting all of this working is to understand funnel hacking. And a is, is literally that simple. Everybody skips this cause it's boring and it's, it's killer. But let me tell you, I've spent six, eight months with clients on Facebook ads and they blame me when the Facebook ads don't convert. The funnel doesn't convert. I hate to tell you, I'm the analyst. I'm the person who put the numbers together for you. I'm the person optimizing everything for you. I know what's not working and I'm adjusting and it's working, but there was a time period between your launch and getting it right that it takes a while. Especially when you start with nothing, which is what most people do. They're like, oh yeah, well I was thinking about doing this. Well, is there a click funnels template for that? Yeah, and they do that and they build it out and they have someone else build it out. Does anybody do a funnel hack? No. Why not? Because it's boring. If you model what's already working, the design, the headlights, the video copy model, don't steal model. They are already, they've already spent thousands of dollars, hundreds of thousands of dollars proving this. Did you know that in the, especially the ecommerce space, a lot of the two comma club awards, they spent at least $600,000 to make a million. That's not that great of a return. Guys. It's not that great, but they spent the money. Why? Because the funnel was working. Now, would you be smart or stupid not to try to learn how they did it and model that same process. You'd be smart, but I tell you right now, you would rather listen to somebody talk to you for hours on end about how they did it. Rather than go and buy the product or then go in and learn how they do it, just go through it. Take screenshots. Just truly guys, it's the easiest thing in the world to do. It is the number one way to learn, especially the number one way to shortcut all of this. There's this thing called growth hacking. Have you heard of growth hacking? Growth hacking was built off of funnel hacking. It is literally going and seeing what works, model it and then blow it up. Okay. It's just growth hacking is the professional term. If you want to go super professional, it's marketer research. We do market research here, but we're looking for a growth hacker cause that's kind of a new term. If I had said funnel hacker inside of a business, they'd be like, uh, there was a time when I didn't have a job. Um, I had my business had failed hard and this is before I got my job at my big marketing company and, uh, I was applying everywhere I could and I put funnel hacker on resumes. Tell you what, fastest way not to get anybody to respond to you. Okay? You need to understand funnel hacking, growth hacking, market research, they're the same and it's absolutely required. Let me ask you a question. If you were to do math, would I give you a calculus problem without teaching you the basics of Algebra and geometry? No. Y Calculus is a hardy freaking hard. Okay. I didn't take that class. I don't know how I got out of that, but I did. Um, I took precalc and Oh my God, I didn't do well in that class. Um, and which is why I worked with funnels because it's basic numbers division. Got It. Okay. That's cool. Multiplication. Yeah. Fractions. I can do that. Okay. And so it literally, you ha there's everything builds on the basis of something previous calculus builds off of Algebra, pre-algebra, multiplication, addition, division, all of that. It builds off of that. You have to understand that before you get there. The same is true in anywhere you go. If you're going to look at philosophy, you have to understand where the philosophies came from, what are their roots? Okay. What are all the creation stories from? What are all these people talking about? Okay. Where does that come from and how does that create our current reality? It's important to know in the same way. And guess I'm a geek. I study all of that because it's smart to be smart, but now it's just relaxing to go and see all this stuff and learn. Okay. But, um, if you want to understand quantum physics, multi world theory, string theory, you have to understand physics, which means you have to understand chemistry and science to, to a basic degree. Okay. Everything stands on that. Why would marketing and your business be any different? Instead of talking to somebody who has found the way and is going to chain pay you on how to do it, go find it out yourself. Take the time, go through their system, make notes of everything and get a piece of paper. Get a pen, write down all of the genius things that happened and model it how you, the fastest way for you to hurt yourself is to think that you're the genius that's going to change the world without going back to what was working. I'll tell you what, if Steve Jobs started his business, if he started, uh, if he built, not started the business, if he, if he's sold the iPhone without understanding what an MP three player was or a cell phone, do you think the iPhone would have taken off? No. They came out, if you remember, the first thing they came out with was the iPod after the iPod. They came out with the, with multiple variations of that and then they came out with the video iPod. I remember when that came out. My sister was so excited, she saved all of her money and went and bought one and the next year they were everywhere for cheaper and so she was really upset. But that's okay. Literally, there are steps you need to take that the marketplace has taken, but you need to do those steps if you're going to create an offer, if you're going to create a funnel, if you're going to create a sales message, whatever you're going to do, you must stand on the shoulders of those who have gone before. You must. You must because I guarantee you if you try, you're gonna spending six to eight months losing money and not want and wondering why funnel don't, why don't funnels work and why doesn't Facebook app work? Why doesn't follow at work? Why doesn't any of this work? That's why it doesn't work. Because you thought you were a genius and you didn't work on what's currently working today. You didn't stand on the shoulders of what's working. It's literally that simple and it's funny because as I've gotten my funnels to work, I started to be able to rub shoulders with this coming. Some of the bigger guys up here and in the world and funnels that are, that are working and they're like, oh gosh, you understand it? And I'm like, this isn't a secret. Nobody tells funnel hacking is the key that unlocks the door. But you need to do it ethically and you need to take the time and I guarantee you it will shortcut faster than that force will. Now, nothing against information products. I sell information products, nothing against information products. The goal of an information product is to give you the information that you need for forget to get from here to here. That's the goal of f of an information product, okay? That's it. But I guarantee you, if you take that information product and you add on a funnel hack anymore, you've won, okay? But the key is to do that. It is to funnel hack. Don't just think that they're going to go and get all the results for you because you bought their course. It doesn't work that way. What does work is getting your butt out there. Do a little bit of research and it all works out. Guys, this is why funnel hacking works. It's, it's simple, but it's so boring. Everybody skips it, but it is literally that easy and I don't know if I can take a sledgehammer to this anymore. I'm sure I will, but not in the next couple episodes you've heard it enough. So thank you for watching this guys. This has been episode number two. Thank you for being here and hang on for episode number three, four and five specifically I'm creating something that I want to give you guys for free. There's something I'm, I've been building, I've been working out. I want to give it to you 100% for free. I haven't quite built it yet. It's coming, but it's not there yet. So what I'm doing is I'm getting it ready for you. And so by video four five I podcast four or five youtube, wherever you are, you should be able to watch that. All right, so if you could do that for me, just keep watching. Stay on. I'm going to give you something spectacular for free. It's going to be worth it. I can guarantee it. I'll see you guys over there and Bam, thank you for being here. If you like this at all, it would mean so very much. If you could leave a review, whether you're on iTunes, Google play, Spotify, soundcloud, youtube, or wherever you are, leave a quick review and let me know what your favorite story has been. Well, what you've learned, that's been most impactful. It takes less than a minute, and it would literally mean the world. You'll leave a real, yeah, quick review and I'll be working on the next step to sell for you.

Caroline: Hi, I’m Caroline Springer and welcome to our next session of Radical Faith. We have a Radical Faith podcast as part of our Get Sellers Calling You podcast with Beatty Carmichael. Professionally, Beatty is the CEO of MasterGrabber, the creator of Agent Dominator and a top marketing expert in the real estate field for many years. And personally, for many years, he has been a Christian and loves to talk about the Lord and that’s where the vision of this podcast came from. So I’m just going to pass it over to him to give a little disclaimer about the Radical Faith podcast and kind of what his idea is behind it. Beatty: I’m not sure I would call it a disclaimer, but maybe it is. The whole idea about Radical Faith is this has nothing to do specifically and directly with real estate business. It has everything to do with living your life as a passionate Christian. So this is all going to be about my Christian philosophy or theosophy if you call it that. So if you don’t want to hear it, you can delete this podcast out and just listen to the podcasts focused on how to build a real estate business, but we are going to talk about Christ today. That’s my disclaimer. Back to you. Caroline: We always chat a little at the beginning about the world we live in and how we have to give a disclaimer, but I think it is good. It excites me so I’m like, “All right, let’s jump in.” This is going to be about the Lord and nothing else. So I’m okay with that. Beatty: Part of that chat we were having is normal Christianity. So I definitely kind of want to bring that onto this call a little bit. The focus of these calls is what I call “normal Christianity.” If I were to ask you, Caroline, what do you think the typical Christian’s view of “normal Christianity” is? Is it healing the sick, raising the dead, casting out demons, doing miracles or is it being a good person, not saying curse words, going to church on Sunday and reading your Bible? What is normal Christianity? Caroline: Yes, I would think sadly in the “normal” or maybe average Christian’s viewpoint, for those who claim to be Christian that’s what they would claim: being a good person, attending church, like you said, not saying curse words, living a chaste life, reading your Bible, praying before meals. The more Radical type of lifestyle is something that a lot of people may think is just preserved for certain people or that’s not really a thing anymore. I think that seems too far-fetched for them to believe that it’s something we’ve been invited into now. Beatty: True. So let me ask you. Who is our model for how to live as a Christian? Caroline: Jesus. He is our model. Beatty: Did he consider what he modeled to be normal or to be radical? What do you think his perspective on it was? Caroline: That’s a good question. Beatty: Let me ask that question another way. He is modeling for us how we should live, right? Caroline: Right. Beatty: Does He expect us to live anything but what He considers normal? Caroline: No. I think He was saying He only did the things He saw His Father do and he models for us a life like that so we can follow that. So I think His expectation was for Him to be paving a way for us to walk the way He walks. So I guess that would be normal for Him and normal for us. Beatty: Okay, so then how did He walk? It says, I think in John 14:22, don’t quote me exactly, but somewhere in John 14. It says, “Truly, truly whoever believes in me will do the works that I do and greater works will he do because I go to the Father.” Jesus is living out the works that we should do. If I were to ask, “What were the works that Jesus did,” what would you tell me? Not saying curse words? Read the Bible? Or something different? Caroline: I think something more. Like you said earlier, healing the sick, raising the dead, casting out demons, parting the way, making a way for Heaven to invade Earth. That was His life. Beatty: Therein lies the topic of Radical faith. Most people think it’s radical. Jesus thinks it’s normal. Now we are not going to talk about today how to raise the dead or heal the sick. We might get into the sophics, but I think more than anything else it’s really understanding what we are called to do as a Christian. How are we called to live and those things that we consider in our 21st century nature to be radical, I think Jesus considered normal. How do we go back to what is normal and not what is myopically considered radical. That is where I want to kind of lean us into this call. Can I take the lead real quick and just kind of get this thing started? Caroline: Absolutely. Beatty: For those of you who have been listening in on our podcasts, you’ll kind of see this pattern. Caroline takes the lead in the interview process on the marketing stuff. I end up taking the lead on the radical faith stuff because she becomes my guinea pig just to use as a sounding board. On all the marketing calls, she has an outline of the direction we are going on the calls. But on the radical faith calls, she is totally blind, so she doesn’t know what I am going to bring up or what I am going to ask her. So we are going to put you on the spots a few times and see what your thoughts are. Okay? Caroline: Oh, good. Beatty: Oh, good. It’s just like normal. We are going to be normal on this call. The last call that we did on radical faith, we are been going through this series of what I call what is faith. We are trying to lay this foundation of what faith really means. On the previous call we started to talk about that faith comes hearing and hearing from the word of Christ. And then we started to look into that faith emanates from Christ. It emanates from His word. We then dissected the two most common Greek words that are translated into our English word: word. Those are… Caroline, do you remember those two Greek words by chance? Caroline: Logos and rhema. Beatty: Do you remember what the difference between logos and rhema are? Caroline: Oh goodness. Wasn’t logos more like a word and rhema was more like something you received and heard? Beatty: Exactly. So logos is simply a word that embodies an idea. In other words, Jesus goes out and preaches the Word to people. He is generally telling them truths. Rhema is when Jesus tells Peter: “Walk on the water.” Okay? Or tells Peter: “You will deny me three times before the cock crows.” Peter remember the word that Jesus told him. Or the angel that comes to Mary and says, “You are going to have a child.” And she says, “Be it done to me according to your word,” according to your rhema. Faith comes from hearing and hearing by the word or the rhema of Christ. So in our real loose definitions. This is not a scholarly definition, this is more what I would call a, “how do you live” definition. A loose definition of rhema is something that God points directly at you. A real simple kind of understanding, Caroline, have you ever (I know you have) been reading your scriptures, reading the Bible and a passage stands out like God is talking directly to you. Have you had that happened to you before? Caroline: Absolutely. I have a lot of times where I will be in kind of conversation with the Holy Spirit. Later on, I will hear or read something in the Bible and it’s like the confirmation of what the Holy Spirit was just saying. There are a lot of times when things were highlighted. I feel like the Lord does that a lot for reassurance or confirmation. Beatty: Well, He does that a lot with me too and when that happens that, in general, what we call rhema. That is when the Holy Spirit is speaking directly to you. That is where we were when we wrapped up our Radical faith call. What I want to do is pick up from there and kind of try to wrap up this section before we run out of time. One of the things that we find about faith and this what I will call Radical faith is the idea or the truth that faith cannot exist by itself, that it is always accompanied by works. There is a passage in James, James 2:17 that says: “Even so faith if it has no works is dead being by itself.” So you kind of get this picture that faith cannot exist by itself. It’s sort of like the body without oxygen. It just dies. That body and oxygen have to go together. Faith and works have to go together. It says a couple of verses later. It’s talking about Abraham and it says, “Faith was working with Abraham’s works and as a result of the works faith was perfected.” So here is the question for you, Caroline. What does it mean that faith is perfected by works because, growing up in church, you always hear that we are saved by faith, not by works. Then we read this thing in James, you say you have faith but I have works and I’ll show you my faith by my works. So what is all this mean? What is the separation between faith and works? How would you describe that? Caroline: To me, whenever I’ve had conversation with people about that with grace and works and how they all go together. To me, works comes as a natural outcome of your faith and what you believe. Your faith also partners with that to also give you the strength and belief to be the foundation of your works. So it’s not like your works are an outcome of striving but your works are an outcome of beliefs and trust and pursuing the Kingdom. It’s a completely trajectory comparatively with those that, maybe some people struggle with feeling like they have to prove and work their way to the Lord or earn their salvation, which we know, scripturally, is not true. But I think that is just the natural question to struggle with for a lot of people. I think God’s intention in James is that it doesn’t have to be something that is conflicting, it can be something that can actually partner a lot easier and your faith is going to naturally push the works and your works are naturally going to cause you to increase your faith. Beatty: So let me see if I can make a real simple illustration to kind of tie this together. I want to invite you to a party. In fact, I am going to give this party in your honor. It’s going to be over at my house. It’s going to be Thursday night at 7:00. Can you come? Caroline: Sure, yes, I’d love to. Beatty: Is that a commitment? Caroline: Yes. Beatty: So now you have just given me your rhema. “I will be there.” So now, Thursday at 7:00 comes up and you are all excited because I’ve told you that we are going to get a caterer. We are going to invite all the people from church, all the people from the neighborhood and all the people from everywhere. And it’s going to be a great big party. And we are going to have child care so you don’t have to worry about Jethro and it’s going to be a wonderful time with your favorite foods and you are all excited. “This is my party.” Now you come over to the house. You come over at 7:00. You drive up to my house and you notice something strange. There are no cars out there. “Okay, well, I’m not sure what’s going on.” You have this question mark. You come up to the house and it’s kind of dark outside. There are no lights on. There are a couple of lights in the room but it’s not like it’s lite up. You look inside; there is no one there. You right the doorbell, ding dong. No one. You ring it again, ding dong. You are just about to walk away from my door and you hear these steps, boom boom boom, and it sounds like someone is coming up some steps and you see me running around the corner. I’m in my exercise clothes and I’m all hot and sweaty. I come to the door and open it. As soon as I catch your eyes, you see my expression go, “Oh my gosh!” You know that expression I’m talking about? Caroline: Yes. I imagine that you are trying to say that you forgot. Beatty: I didn’t forget. I say, “Oh my gosh, I’m so sorry. I didn’t think you would be here. I never made any plans for the party.” Now what happens to you at that point? Are you happy or are you sad? Caroline: I imagine you would be sad and disappointed and questioning why you didn’t think I would attend. Beatty: Yes, you would have all these questions. Did I just sin against you? Caroline: That sounds so intense. I guess for the purpose of the illustration, yes? Beatty: So here is what happens. Let’s now analyze this a little bit more. You gave me a rhema and I did not act in works upon that rhema. Do you follow me so far? Caroline: Okay. Beatty: Faith is perfected through works. Faith is what we believe in. Faith comes by hearing the rhema of Christ. So if we hear Christ’s rhema and don’t believe it then we never act on it and therefore faith is never perfected because our works did not carry it out. Make sense? Caroline: Yes, that makes sense. Beatty: So in this illustration, how can your faith be perfected by works? Because if I had faith that you would have shown up then my works would have demonstrated that faith. I would have called the caterer. I would have called all the people. We would be having a great party. We would have a special parking space right up front to protect a special parking area just for you just o you could come right to the front door. All of this. But the fact that I did none of it means that my faith was never perfected because I never believed it. It’s not that I work for my faith; it’s that my works emanate from my faith. So here are a couple of truths that we can learn about this. Number one, our works are a demonstration of our faith. We do not produce works to have faith. We generate works because it emanates from our faith. Faith comes first and faith naturally births the works in our lives because we become as we believe. As a man believes, so he is. In fact, I heard a preacher this past Sunday hit on that comment quite a few times. Do you remember anything like that? Caroline: Yes, I do. Beatty: So it all kind of ties together. And here are a couple of other things we can take out of this. So you come to the door and I go, “Oh my gosh. I didn’t believe you. I thought you were lying to me. Therefore, I didn’t make any plans at all.” Now you are feeling dejected and rejected. You are frustrated. “How dare you? I planned my whole week around this. It has taken two hours to prepare for this. I’ve been making myself look beautiful. I’ve been telling all of my friends.” Now you are really upset at my aren’t you? Caroline: Yes, it sounds like I would be. Beatty: Yes, you would be. What happens then is that you turn away. You hop back in your car and you drive home. And now I have lost the blessing of your presence and fellowship with you because I did not believe. Now, this is what the images between us and God are. When the Lord gives us rhema and I’m not talking about something huge like step off a mountain and I’m going to hold you up, okay? I’m talking about just anything where we fail to trust the Lord and we know that we don’t trust him because our actions prove that we don’t believe just like in that example. Then what happens is that all of God’s amazing blessings that he had in store for us fall through our fingertips and we don’t even receive them because they are only received by faith, not by works, but it’s our works that demonstrate our faith and therefore, that’s how our faith is perfected with works. Is all of this kind of making sense? Caroline: Absolutely. I think that was a good step-by-step explanation with that scenario about the definition and how that works. It’s a funny scenario. I think it’s a great example and explanation. Beatty: Okay, cool. So now let’s talk a little further on this, if we can. A simple takeaway. Your faith is always displayed by acting on God’s word. If you don’t act on it, you don’t really believe it. This is the essence of what I call “radical” faith. It should be normal. By the way, was there ever a time in Jesus’ life where He did not act in works based on His faith in what God had directed or told Him to do? Any time?  Caroline:  No. A time when He did not act based on what the Father told Him to do? No, He didn’t.  Beatty: So when He raised someone from the dead, was that Him acting by faith? Caroline: Yes. Beatty: Okay. If we use this definition of faith. When He healed someone, was that acting by faith? Caroline: Yes. Beatty: And did He raise them from the dead? Did He heal them or was it the Holy Spirit doing that work? Caroline: It was Him. The Holy Spirit came later. Beatty: Matthew and Acts both say that it was the Holy Spirit working through Jesus that performed the miracles. Acts says that it was God’s power working through Jesus of Nazareth that did all of these miracles. In other words, that Jesus was modeling for us; this doesn’t take any of His Deity away, I’m just saying that the scripture says that the Holy Spirit is what raised someone from the dead. Healed somebody. We even see this in scripture that God commands, but it’s the Holy Spirit. You have God the Father as the ultimate authority and all power. He designates His authority to Jesus and then Jesus delegates authority to the Holy Spirit. In fact, Jesus says that the Holy Spirit will open your mind to all of these things and He will not speak anything to you that I have not commanded him already to speak. Are you with me or did I just lose you? Caroline: No, I’m here. Beatty: Maybe I’m going too deep in this. Let me pull back out before I get too deep. So faith is displayed by acting on God’s word. Jesus displays living by faith and, when you live by that faith, you act on His word then amazing things happen. I want to tell a personal story. We all kind of get caught into this because we get our eyes on the natural rather than our eyes on God. Jesus always kept His eyes on the Lord. He said, “Everything I do is what I see my Father doing.” He’s always looking at the Father first. Go back quite a few years, this is 2002. We are running and making a lot of money the first part of 2002. We’ve got a large corporate account that is scheduled to leave on June 1 and as soon they leave, we are going to be upside down. We are going to lose huge amounts of money, more money a month than most people will earn in a year. We hit June, we start to go upside down. The first month or two, I’m okay. By the third or fourth month, somewhere in there, I start to panic. Oh my gosh, I’m scared. Because I look in the natural. Just like Peter walking on the water, he looks at the wind and the waves and he gets scared. I’m looking in the natural; I get scared. We start to batten down all the hatches. Everyone is put on forced payroll reduction. I take the biggest cut of everyone. My number two man takes the second biggest cut and everyone else takes a bit cut as well. We are trying to weather the storm and we are losing money month after month. Now, it’s January 2003. Now, we’ve been unprofitable, losing money for about six months. Do you get the picture so far? It’s desperate, dire circumstances. Right? Caroline: Right. Beatty: So I’m out there on my day of prayer. I take a day off and say, “Lord, I am going to meet with you.” I’m out there. It’s now the end of January, just a couple of days before the end of the month and I’m on the golf course which is where I take my day of prayer. I don’t play, I just walk and pray and talk. I’m asking the Lord, “Lord, when are you going to let up? Do you know what the Lord told me? He asked me a question. “Do you really believe I can take care of you?” I said, “Yes.” He said, “If you really believe, how would you act differently than you are acting right now?” So what I said is, “Well, if I really believed it then I would put myself at full pay and I would put all my other people at full pay.” He said, “Then why don’t you do it and trust me?” Okay? This is what I’m talking about with radical faith. It makes no sense, but it is trusting the Lord. It is doing what Jesus said. Jesus trusted the Lord and He never feared. Why do we fear? Because we live in the natural. So I did. I put my eyes on Him instead of on the circumstances and I called my number two guy at the time, his name was Walter and I said, “Walter, put me and everyone else back at full pay, retroactive for the full month” because everyone had gotten a short paycheck midmonth. And so he did. Two days later, payroll hit. We lost a lot of money because that was a lot of money that we didn’t have. But here’s the cool thing. The very next month, we made a profit and this is a small business, we had a $20,000 swing on our bottom line, $20,000 more on our bottom line than we had the month before. And I looked at the P and L and I couldn’t find it even to this day, I’ve go back to that P and L multiple times and there is nothing there where we had a lot more revenue, less expenses. I don’t know how it happened, but it happened. And, for the next string of months, we were profitable. What changed? What changed in all that? Do you know? Caroline: Your faith. Beatty: Yes. I acted on my faith. Faith is perfected by works. That’s what this is meaning. So for those of you guys listening out there, what are you afraid of that you know God has said, “Trust me.” If you really believe God’s word to be true, how would you act differently than you are acting right now? And whatever that is, do it, because that is what James is talking about. Faith is perfected by works. Faith without works is dead. Therefore, you cannot believe unless you are going to show that belief through your works. Pretty fascinating isn’t it? Caroline: It is. That was a really inspiring story too. I think it also makes a better definition of that verse and that challenge explaining how faith and works go hand and hand. They are not in opposition of one another. Beatty: No, they definitely are not. We are going to go just a little bit over on this call but I have some points I want to wrap up with. So what faith really is, Caroline, it is seeing from God’s perspective. See, when Peter was walking on the water he was looking at Jesus seeing Jesus’ perspective and he was walking then he looked from His perspective into the waves and he gets scared. And in the very same situation he has two completely outcomes. One outcome by perfecting his faith through works. The other outcome by getting afraid and stop working by faith. Okay? The same thing happened with me, just reversed with the money. So when we see what God sees then we believe as God believes (if you want to use the term “God believes”). When we see as God sees then we get to believe as God believes and then when we act on that belief that is when our faith is perfected. And the challenge that we run into, and this is why it is so tough. Let me ask you a question instead of making a statement. Are we more spirit being or physical being? As a Christian? Caroline: Spirit being. Beatty: Okay. Where do we spend all of our time, focus and our sensory senses? Physical or spiritual? Caroline: I guess physical Beatty: Yes. So here is our problem. We are more spirit beings living in the spirit or should be, but where we actually live most of our time is in the physical because we have physical bodies. We have our sight, sound, hearing, everything, taste, touch is all physical. It’s easy to lose sight of spiritual truths because we get to see everything in the physical. This is where the challenge comes from. But if we can overcome and look in the spirit realm, both figuratively and literally. We look in the spirit realm figuratively and spiritually by looking at God’s truth and his truth trumps the physical. Okay? It is what it is. I want to give you some examples. I want to give you some passages and some scriptures and show you how this plays itself out in the scriptures. The first one comes from 2 Kings, Chapter 6. This is Elisha and his servant. This is actually where we get the term “chariots of fire.” There is a battle with King Aram. King Aram is the enemy king and any time he makes a move against the Israel king then Elisha is telling the Israel king what is going on. So the Israel king gets to adjust. It may have been Judah, but I think it’s Israel. And now, that is where we pick up. “This enraged the king of Aram. He summoned his officers and demanded of them, “Tell me! Which of us is on the side of the king of Israel?” “None of us, my lord the king,” said one of his officers, “but Elisha, the prophet who is in Israel, tells the king of Israel the very words you speak in your bedroom.” “Go, find out where he is,” the king ordered, “so I can send men and capture him.” The report came back: “He is in Dothan.” Then he sent horses and chariots and a strong force there. They went by night and surrounded the city. When the servant of the man of God got up and went out early the next morning, an army with horses and chariots had surrounded the city. “Oh no, my lord! What shall we do?” (Just like me. On my goodness, we are losing money, what do I do?) the servant asked. And then Elisha, who sees from God’s perspectives says, “Don’t be afraid,” the prophet answered. “Those who are with us are more than those who are with them.” And Elisha prayed, “Open his eyes, LORD, so that he may see.” Then the LORD opened the servant’s eyes, and he looked and saw the hills full of horses and chariots of fire all around Elisha. Here is the point on this, once the servant saw from God’s perspective, which is in the spiritual realm, he was no longer afraid. Does that make sense? Caroline: Yes, that does. Beatty: Let me give you another example. Say it’s the 27th of the month, and this is personal for you and Wes, it’s the 27th of the month and you guys have $2,000 of bills needing to be paid and you don’t have the money. You don’t know where it is going to come from. You’ve run out of money for the month and you still have $2,000 left to pay. And this is critical. Maybe this is your mortgage. Okay? You are at risk of losing the house if you don’t pay it. So you are going to pray and ask the Lord to help you out, is that right? Caroline: Right. Beatty: Okay. So when you pray and ask God to send it, how solid is your faith that He is going to send you that money in the next two or three days? Caroline: Pretty solid because we just seen Him be faithful time and time again. He’ll be faithful again. Beatty: Let me ask you, would you put Jethro’s life on it? Do you believe it that much? Caroline: That such an intense question. I don’t know that the Lord would ask me that. Beatty: I know He wouldn’t but the question isn’t, how much do you really believe? Do we believe in essence, trusting that He is going to do something or do we have an absolute, unequivocal, absolutely $2,000 is going to show up in the mailbox or someone is going to bring it to me within the next two or three days. Caroline: That’s a good challenge to ask yourself. Beatty: I’m leading somewhere. I’m always leading somewhere with these questions. So the question is, we pray and we ask, but do we really believe. We trust, but do we really believe that $2,000 is going to how up in the mail in the next two days? Okay. So now, let’s look at it from God’s perspective for just a moment. One month ago, your mortgage company paid your taxes your taxes and insurance out of money from escrow. And they realized that they collected $2,000 more from you over the last year than was needed. So they processed a $2,000 check. It was mailed two days ago and you are about to get it today. Okay? That is God’s perspective. You know that that check is coming. You know all these details. Now when you pray and ask God for $2,000 do you have a different level of confidence that he is going to provide it. Caroline: Absolutely. You would have the whole scope. Beatty: So what changed? Caroline: You were placing yourself in Heaven’s perspective to see where the Lord is coming through. When you have the whole scope, your prayers change. You have faith and confidence. You can see that He will be faithful and He’s coming through. Beatty: In God’s perspective, everything changes. I think we talked about this a few times back that it’s all about seeing from God’s perspective. That’s what I am talking about here. This radical faith is seeing from God’s perspective. Elisha’s faith was not scared at all because he could see from God’s perspective. Once God opened the servant’s eyes to see from his perspective as well, he was no longer afraid. When we get our eyes focused on the natural, we become afraid. When we keep our eyes focused on the Lord and his truth, which is His perspective, then if we believe it, we are no longer afraid ourselves. The only way that we can demonstrate our belief is to act on it. That’s kind of how all that works. So that’s what faith is. Next time we will start on the topic I call, “Getting out of the boat.” We are laying the foundation now and now the next set of calls we going to start to get where the rubber meets the road and it’s going to be a lot of fun. You want to close us out real quick? Caroline: Sure. Well Beatty, thank you so much for your time and sharing all the revelation and wisdom that you received from the Lord. I think this really was a great and challenging call. I’m excited to hear next time about getting out of the boat and just continuing on in our conversation. I think we are going to wrap up. I don’t think we are doing a question and answer for this call. With that being said, Beatty, if you don’t have anything else, I think we are wrapped up. That’s all we have for today. Beatty: Great. Thanks a lot. Y’all have a great day.   If you’ve enjoyed this podcast, please tell others about. Also, be sure to get our step-by-step training on how to double sales and referrals from past clients and sphere of influence. It’s absolutely the easiest way to grow your business fast and it’s completely free. You’ll find it on our website at GetSellersCallingYou.com. Thanks for listening.   P004

1、 疯狂动物城Zootopia （2016）　　豆瓣评分：9.3　　影片哲理：就算全世界都不认可你的梦想，你也要坚持下去并为此努力，否则那永远只是个梦想。　　飞儿剧情神总结：什么？狐狸和兔子是天敌？可他们就是在一起了！　　经典台词：All right, get in here. You bunnies, so emotional.　　好了，到我这来。你们兔子，就是爱哭。2、功夫熊猫2 Kung Fu Panda 2 （2011）　　豆瓣评分：8.0　　影片哲理：Maybe it can if you are willing to guide it， to nurture it， to believe in it.也许它可以的，如果你愿意引导它、滋养它、相信它。　　网友剧情神总结：阿宝他爸不是鸡，不是鸭，也不是大雁，是鹅，记住了没？　　经典台词：Your story may not have a such happy beginning, but that doesn't make who you are. It is the rest of your story, who you choose to be.　　你人生故事的开头也许充满坎坷，不过这并不影响你成为什么样的人。关键看你后来的人生路，你自己选择怎么走下去。3、霍顿与无名氏 Horton Hears a Who！ （2008）　　豆瓣评分：7.8　　影片哲理：我们生活的地球在哪里呢？我们是不是茫茫的宇宙中一朵尘埃上的生命？但无论多么渺小，生命永远值得我们尊重！天大地大，生命最大！这是一种我们对生命尊重的态度，我们因该珍惜生命，珍惜身边的一切。　　剧情总结：影片将宏观世界的大象和微观世界的无名氏的故事，交叉叉进行，共同发展，完美结合。影片具有完整的故事内容，具有大人给小孩讲故事的氛围，具有动人身心的话语，具有庞大的配音阵容，具有巧妙的细节设计。以它的精彩讲述了一个关于“生命就是生命，无论他有多渺小”的震撼故事。　　经典台词：I meant what I said, and I said what I meant.　　我总是言必行，行必果。4、汤姆与杰瑞遇见福尔摩斯Tom And Jerry Meet Sherlock Holmes （2010）　　豆瓣评分：8.8　　影片哲理：在这里，猫永远抓不到老鼠。　　剧情总结：Tom最后还是没抓到Jerry，这已经是个套路了。　　经典台词：No——！5、快乐的大脚2 Happy Feet Two （2011）　　豆瓣评分：7.2　　影片哲理：在快乐中得到心灵感悟！　　剧情总结：把成年人的主题与纯真的童心童趣融合起来，把快乐的故事通过动物拟人化的表现，以丰富的想象、联想、夸张、象征的手段来塑造形象，把人的普通情感和意志演绎的美丽而又妙趣横生，极具艺术感染力。　　经典台词：You know,when things go wrong, running away is not the answer, Okay？ You have to find within yourself a way to handle it.　　要知道，事情进展不顺利时，逃避并不能解决问题。知道吗？你得自己找到处理方法。6、丛林大反攻 Open Season （2006）　　豆瓣评分：7.1　　影片哲理：团结，就是最大的力量！　　剧情透析：是一部给学龄前儿童观看的动画片，故事情节简单，善恶黑白分明，笑料幽默健康，即使给成人看，也是轻松度过一个半小时的愉快时光。　　经典台词：Until that happened， I'm not going out without a fight.　　除非那发生，不然我打死也不离开。7、怪兽电力公司Monsters， Inc. （2001）　　豆瓣评分：8.6　　影片哲理：笑的能量比哭大十倍　　剧情总结：毛怪苏利文与人类女孩阿布之间的暖心故事。　　经典台词：Once you name it， you start getting attached to it.　　一旦为它取了名字，你就会对它产生感情。8、神偷奶爸Despicable Me　　豆瓣评分：8.5　　影片哲理：即便再卑鄙无耻的坏蛋终究还是斗不过天真顽皮可爱的孩子。　　剧情总结：一个大坏蛋，三个小姑娘，再加上一群小黄人，没有什么能比这更让人开心的了。　　经典台词：Agnes Never get older.　　永远不要长大。9、公主与青蛙 The Princess and the Frog （2009）　　豆瓣评分：7.2　　影片介绍：解构与坚持，革新与童心！在这部动画中，迪斯尼也玩了些解构，它将青蛙王子的童话故事作为载体，却只是以此为引子，讲述了一个有些反传统童话的故事。　　迪士尼史上最受争议的动画：《公主与青蛙》进入奥斯卡动画长片提名惹来各种骂声和阴谋论揣度。　　经典台词：My dream wouldn't be complete... without you in it.　　没有你在，我的梦想是不完整的。10、冰川时代Ice Age （2002）　　豆瓣评分：8.4　　影片哲理：爱与勇敢让冰河世纪变得温暖。　　剧情神总结：一颗松果和一群史前动物引发了一个让人爆笑的故事。　　经典台词：Go ahead. Follow the crowd.　　那就接着走吧，随大流吧。【喜马拉雅粉丝专属福利】免费五天公开课学习：一口流利的英语=1整套真正有效的课程（独特科学的学习方法+发音+词汇+连略读+句型+英语思维+结构变换+情景对话）1、关注“笨笨口语”公众号2、输入关键字：学习（或者直接点击公众号底部菜单）3、加班主任老师入群学习（备注：学习）

Have Questions or Comments? Please ask your questions in the comments section below. We attempt to respond to ALL questions or comments. Listen via YouTube video if desired   Caroline: Hi, I’m Caroline Springer and welcome to our next session of Radical Faith. We have a Radical Faith podcast as part of our Get Sellers Calling You podcast with Beatty Carmichael. Professionally, Beatty is the CEO of MasterGrabber, the creator of Agent Dominator and a top marketing expert in the real estate field for many years. And personally, for many years, he has been a Christian and loves to talk about the Lord and that’s where the vision of this podcast came from. So I’m just going to pass it over to him to give a little disclaimer about the Radical Faith podcast and kind of what his idea is behind it. Beatty: I’m not sure I would call it a disclaimer, but maybe it is. The whole idea about Radical Faith is this has nothing to do specifically and directly with real estate business. It has everything to do with living your life as a passionate Christian. So this is all going to be about my Christian philosophy or theosophy if you call it that. So if you don’t want to hear it, you can delete this podcast out and just listen to the podcasts focused on how to build a real estate business, but we are going to talk about Christ today. That’s my disclaimer. Back to you. Caroline: We always chat a little at the beginning about the world we live in and how we have to give a disclaimer, but I think it is good. It excites me so I’m like, “All right, let’s jump in.” This is going to be about the Lord and nothing else. So I’m okay with that. Beatty: Part of that chat we were having is normal Christianity. So I definitely kind of want to bring that onto this call a little bit. The focus of these calls is what I call “normal Christianity.” If I were to ask you, Caroline, what do you think the typical Christian’s view of “normal Christianity” is? Is it healing the sick, raising the dead, casting out demons, doing miracles or is it being a good person, not saying curse words, going to church on Sunday and reading your Bible? What is normal Christianity? Caroline: Yes, I would think sadly in the “normal” or maybe average Christian’s viewpoint, for those who claim to be Christian that’s what they would claim: being a good person, attending church, like you said, not saying curse words, living a chaste life, reading your Bible, praying before meals. The more Radical type of lifestyle is something that a lot of people may think is just preserved for certain people or that’s not really a thing anymore. I think that seems too far-fetched for them to believe that it’s something we’ve been invited into now. Beatty: True. So let me ask you. Who is our model for how to live as a Christian? Caroline: Jesus. He is our model. Beatty: Did he consider what he modeled to be normal or to be radical? What do you think his perspective on it was? Caroline: That’s a good question. Beatty: Let me ask that question another way. He is modeling for us how we should live, right? Caroline: Right. Beatty: Does He expect us to live anything but what He considers normal? Caroline: No. I think He was saying He only did the things He saw His Father do and he models for us a life like that so we can follow that. So I think His expectation was for Him to be paving a way for us to walk the way He walks. So I guess that would be normal for Him and normal for us. Beatty: Okay, so then how did He walk? It says, I think in John 14:22, don’t quote me exactly, but somewhere in John 14. It says, “Truly, truly whoever believes in me will do the works that I do and greater works will he do because I go to the Father.” Jesus is living out the works that we should do. If I were to ask, “What were the works that Jesus did,” what would you tell me? Not saying curse words? Read the Bible? Or something different? Caroline: I think something more. Like you said earlier, healing the sick, raising the dead, casting out demons, parting the way, making a way for Heaven to invade Earth. That was His life. Beatty: Therein lies the topic of Radical faith. Most people think it’s radical. Jesus thinks it’s normal. Now we are not going to talk about today how to raise the dead or heal the sick. We might get into the sophics, but I think more than anything else it’s really understanding what we are called to do as a Christian. How are we called to live and those things that we consider in our 21st century nature to be radical, I think Jesus considered normal. How do we go back to what is normal and not what is myopically considered radical. That is where I want to kind of lean us into this call. Can I take the lead real quick and just kind of get this thing started? Caroline: Absolutely. Beatty: For those of you who have been listening in on our podcasts, you’ll kind of see this pattern. Caroline takes the lead in the interview process on the marketing stuff. I end up taking the lead on the radical faith stuff because she becomes my guinea pig just to use as a sounding board. On all the marketing calls, she has an outline of the direction we are going on the calls. But on the radical faith calls, she is totally blind, so she doesn’t know what I am going to bring up or what I am going to ask her. So we are going to put you on the spots a few times and see what your thoughts are. Okay? Caroline: Oh, good. Beatty: Oh, good. It’s just like normal. We are going to be normal on this call. The last call that we did on radical faith, we are been going through this series of what I call what is faith. We are trying to lay this foundation of what faith really means. On the previous call we started to talk about that faith comes hearing and hearing from the word of Christ. And then we started to look into that faith emanates from Christ. It emanates from His word. We then dissected the two most common Greek words that are translated into our English word: word. Those are… Caroline, do you remember those two Greek words by chance? Caroline: Logos and rhema. Beatty: Do you remember what the difference between logos and rhema are? Caroline: Oh goodness. Wasn’t logos more like a word and rhema was more like something you received and heard? Beatty: Exactly. So logos is simply a word that embodies an idea. In other words, Jesus goes out and preaches the Word to people. He is generally telling them truths. Rhema is when Jesus tells Peter: “Walk on the water.” Okay? Or tells Peter: “You will deny me three times before the cock crows.” Peter remember the word that Jesus told him. Or the angel that comes to Mary and says, “You are going to have a child.” And she says, “Be it done to me according to your word,” according to your rhema. Faith comes from hearing and hearing by the word or the rhema of Christ. So in our real loose definitions. This is not a scholarly definition, this is more what I would call a, “how do you live” definition. A loose definition of rhema is something that God points directly at you. A real simple kind of understanding, Caroline, have you ever (I know you have) been reading your scriptures, reading the Bible and a passage stands out like God is talking directly to you. Have you had that happened to you before? Caroline: Absolutely. I have a lot of times where I will be in kind of conversation with the Holy Spirit. Later on, I will hear or read something in the Bible and it’s like the confirmation of what the Holy Spirit was just saying. There are a lot of times when things were highlighted. I feel like the Lord does that a lot for reassurance or confirmation. Beatty: Well, He does that a lot with me too and when that happens that, in general, what we call rhema. That is when the Holy Spirit is speaking directly to you. That is where we were when we wrapped up our Radical faith call. What I want to do is pick up from there and kind of try to wrap up this section before we run out of time. One of the things that we find about faith and this what I will call Radical faith is the idea or the truth that faith cannot exist by itself, that it is always accompanied by works. There is a passage in James, James 2:17 that says: “Even so faith if it has no works is dead being by itself.” So you kind of get this picture that faith cannot exist by itself. It’s sort of like the body without oxygen. It just dies. That body and oxygen have to go together. Faith and works have to go together. It says a couple of verses later. It’s talking about Abraham and it says, “Faith was working with Abraham’s works and as a result of the works faith was perfected.” So here is the question for you, Caroline. What does it mean that faith is perfected by works because, growing up in church, you always hear that we are saved by faith, not by works. Then we read this thing in James, you say you have faith but I have works and I’ll show you my faith by my works. So what is all this mean? What is the separation between faith and works? How would you describe that? Caroline: To me, whenever I’ve had conversation with people about that with grace and works and how they all go together. To me, works comes as a natural outcome of your faith and what you believe. Your faith also partners with that to also give you the strength and belief to be the foundation of your works. So it’s not like your works are an outcome of striving but your works are an outcome of beliefs and trust and pursuing the Kingdom. It’s a completely trajectory comparatively with those that, maybe some people struggle with feeling like they have to prove and work their way to the Lord or earn their salvation, which we know, scripturally, is not true. But I think that is just the natural question to struggle with for a lot of people. I think God’s intention in James is that it doesn’t have to be something that is conflicting, it can be something that can actually partner a lot easier and your faith is going to naturally push the works and your works are naturally going to cause you to increase your faith. Beatty: So let me see if I can make a real simple illustration to kind of tie this together. I want to invite you to a party. In fact, I am going to give this party in your honor. It’s going to be over at my house. It’s going to be Thursday night at 7:00. Can you come? Caroline: Sure, yes, I’d love to. Beatty: Is that a commitment? Caroline: Yes. Beatty: So now you have just given me your rhema. “I will be there.” So now, Thursday at 7:00 comes up and you are all excited because I’ve told you that we are going to get a caterer. We are going to invite all the people from church, all the people from the neighborhood and all the people from everywhere. And it’s going to be a great big party. And we are going to have child care so you don’t have to worry about Jethro and it’s going to be a wonderful time with your favorite foods and you are all excited. “This is my party.” Now you come over to the house. You come over at 7:00. You drive up to my house and you notice something strange. There are no cars out there. “Okay, well, I’m not sure what’s going on.” You have this question mark. You come up to the house and it’s kind of dark outside. There are no lights on. There are a couple of lights in the room but it’s not like it’s lite up. You look inside; there is no one there. You right the doorbell, ding dong. No one. You ring it again, ding dong. You are just about to walk away from my door and you hear these steps, boom boom boom, and it sounds like someone is coming up some steps and you see me running around the corner. I’m in my exercise clothes and I’m all hot and sweaty. I come to the door and open it. As soon as I catch your eyes, you see my expression go, “Oh my gosh!” You know that expression I’m talking about? Caroline: Yes. I imagine that you are trying to say that you forgot. Beatty: I didn’t forget. I say, “Oh my gosh, I’m so sorry. I didn’t think you would be here. I never made any plans for the party.” Now what happens to you at that point? Are you happy or are you sad? Caroline: I imagine you would be sad and disappointed and questioning why you didn’t think I would attend. Beatty: Yes, you would have all these questions. Did I just sin against you? Caroline: That sounds so intense. I guess for the purpose of the illustration, yes? Beatty: So here is what happens. Let’s now analyze this a little bit more. You gave me a rhema and I did not act in works upon that rhema. Do you follow me so far? Caroline: Okay. Beatty: Faith is perfected through works. Faith is what we believe in. Faith comes by hearing the rhema of Christ. So if we hear Christ’s rhema and don’t believe it then we never act on it and therefore faith is never perfected because our works did not carry it out. Make sense? Caroline: Yes, that makes sense. Beatty: So in this illustration, how can your faith be perfected by works? Because if I had faith that you would have shown up then my works would have demonstrated that faith. I would have called the caterer. I would have called all the people. We would be having a great party. We would have a special parking space right up front to protect a special parking area just for you just o you could come right to the front door. All of this. But the fact that I did none of it means that my faith was never perfected because I never believed it. It’s not that I work for my faith; it’s that my works emanate from my faith. So here are a couple of truths that we can learn about this. Number one, our works are a demonstration of our faith. We do not produce works to have faith. We generate works because it emanates from our faith. Faith comes first and faith naturally births the works in our lives because we become as we believe. As a man believes, so he is. In fact, I heard a preacher this past Sunday hit on that comment quite a few times. Do you remember anything like that? Caroline: Yes, I do. Beatty: So it all kind of ties together. And here are a couple of other things we can take out of this. So you come to the door and I go, “Oh my gosh. I didn’t believe you. I thought you were lying to me. Therefore, I didn’t make any plans at all.” Now you are feeling dejected and rejected. You are frustrated. “How dare you? I planned my whole week around this. It has taken two hours to prepare for this. I’ve been making myself look beautiful. I’ve been telling all of my friends.” Now you are really upset at my aren’t you? Caroline: Yes, it sounds like I would be. Beatty: Yes, you would be. What happens then is that you turn away. You hop back in your car and you drive home. And now I have lost the blessing of your presence and fellowship with you because I did not believe. Now, this is what the images between us and God are. When the Lord gives us rhema and I’m not talking about something huge like step off a mountain and I’m going to hold you up, okay? I’m talking about just anything where we fail to trust the Lord and we know that we don’t trust him because our actions prove that we don’t believe just like in that example. Then what happens is that all of God’s amazing blessings that he had in store for us fall through our fingertips and we don’t even receive them because they are only received by faith, not by works, but it’s our works that demonstrate our faith and therefore, that’s how our faith is perfected with works. Is all of this kind of making sense? Caroline: Absolutely. I think that was a good step-by-step explanation with that scenario about the definition and how that works. It’s a funny scenario. I think it’s a great example and explanation. Beatty: Okay, cool. So now let’s talk a little further on this, if we can. A simple takeaway. Your faith is always displayed by acting on God’s word. If you don’t act on it, you don’t really believe it. This is the essence of what I call “radical” faith. It should be normal. By the way, was there ever a time in Jesus’ life where He did not act in works based on His faith in what God had directed or told Him to do? Any time?  Caroline:  No. A time when He did not act based on what the Father told Him to do? No, He didn’t.  Beatty: So when He raised someone from the dead, was that Him acting by faith? Caroline: Yes. Beatty: Okay. If we use this definition of faith. When He healed someone, was that acting by faith? Caroline: Yes. Beatty: And did He raise them from the dead? Did He heal them or was it the Holy Spirit doing that work? Caroline: It was Him. The Holy Spirit came later. Beatty: Matthew and Acts both say that it was the Holy Spirit working through Jesus that performed the miracles. Acts says that it was God’s power working through Jesus of Nazareth that did all of these miracles. In other words, that Jesus was modeling for us; this doesn’t take any of His Deity away, I’m just saying that the scripture says that the Holy Spirit is what raised someone from the dead. Healed somebody. We even see this in scripture that God commands, but it’s the Holy Spirit. You have God the Father as the ultimate authority and all power. He designates His authority to Jesus and then Jesus delegates authority to the Holy Spirit. In fact, Jesus says that the Holy Spirit will open your mind to all of these things and He will not speak anything to you that I have not commanded him already to speak. Are you with me or did I just lose you? Caroline: No, I’m here. Beatty: Maybe I’m going too deep in this. Let me pull back out before I get too deep. So faith is displayed by acting on God’s word. Jesus displays living by faith and, when you live by that faith, you act on His word then amazing things happen. I want to tell a personal story. We all kind of get caught into this because we get our eyes on the natural rather than our eyes on God. Jesus always kept His eyes on the Lord. He said, “Everything I do is what I see my Father doing.” He’s always looking at the Father first. Go back quite a few years, this is 2002. We are running and making a lot of money the first part of 2002. We’ve got a large corporate account that is scheduled to leave on June 1 and as soon they leave, we are going to be upside down. We are going to lose huge amounts of money, more money a month than most people will earn in a year. We hit June, we start to go upside down. The first month or two, I’m okay. By the third or fourth month, somewhere in there, I start to panic. Oh my gosh, I’m scared. Because I look in the natural. Just like Peter walking on the water, he looks at the wind and the waves and he gets scared. I’m looking in the natural; I get scared. We start to batten down all the hatches. Everyone is put on forced payroll reduction. I take the biggest cut of everyone. My number two man takes the second biggest cut and everyone else takes a bit cut as well. We are trying to weather the storm and we are losing money month after month. Now, it’s January 2003. Now, we’ve been unprofitable, losing money for about six months. Do you get the picture so far? It’s desperate, dire circumstances. Right? Caroline: Right. Beatty: So I’m out there on my day of prayer. I take a day off and say, “Lord, I am going to meet with you.” I’m out there. It’s now the end of January, just a couple of days before the end of the month and I’m on the golf course which is where I take my day of prayer. I don’t play, I just walk and pray and talk. I’m asking the Lord, “Lord, when are you going to let up? Do you know what the Lord told me? He asked me a question. “Do you really believe I can take care of you?” I said, “Yes.” He said, “If you really believe, how would you act differently than you are acting right now?” So what I said is, “Well, if I really believed it then I would put myself at full pay and I would put all my other people at full pay.” He said, “Then why don’t you do it and trust me?” Okay? This is what I’m talking about with radical faith. It makes no sense, but it is trusting the Lord. It is doing what Jesus said. Jesus trusted the Lord and He never feared. Why do we fear? Because we live in the natural. So I did. I put my eyes on Him instead of on the circumstances and I called my number two guy at the time, his name was Walter and I said, “Walter, put me and everyone else back at full pay, retroactive for the full month” because everyone had gotten a short paycheck midmonth. And so he did. Two days later, payroll hit. We lost a lot of money because that was a lot of money that we didn’t have. But here’s the cool thing. The very next month, we made a profit and this is a small business, we had a $20,000 swing on our bottom line, $20,000 more on our bottom line than we had the month before. And I looked at the P and L and I couldn’t find it even to this day, I’ve go back to that P and L multiple times and there is nothing there where we had a lot more revenue, less expenses. I don’t know how it happened, but it happened. And, for the next string of months, we were profitable. What changed? What changed in all that? Do you know? Caroline: Your faith. Beatty: Yes. I acted on my faith. Faith is perfected by works. That’s what this is meaning. So for those of you guys listening out there, what are you afraid of that you know God has said, “Trust me.” If you really believe God’s word to be true, how would you act differently than you are acting right now? And whatever that is, do it, because that is what James is talking about. Faith is perfected by works. Faith without works is dead. Therefore, you cannot believe unless you are going to show that belief through your works. Pretty fascinating isn’t it? Caroline: It is. That was a really inspiring story too. I think it also makes a better definition of that verse and that challenge explaining how faith and works go hand and hand. They are not in opposition of one another. Beatty: No, they definitely are not. We are going to go just a little bit over on this call but I have some points I want to wrap up with. So what faith really is, Caroline, it is seeing from God’s perspective. See, when Peter was walking on the water he was looking at Jesus seeing Jesus’ perspective and he was walking then he looked from His perspective into the waves and he gets scared. And in the very same situation he has two completely outcomes. One outcome by perfecting his faith through works. The other outcome by getting afraid and stop working by faith. Okay? The same thing happened with me, just reversed with the money. So when we see what God sees then we believe as God believes (if you want to use the term “God believes”). When we see as God sees then we get to believe as God believes and then when we act on that belief that is when our faith is perfected. And the challenge that we run into, and this is why it is so tough. Let me ask you a question instead of making a statement. Are we more spirit being or physical being? As a Christian? Caroline: Spirit being. Beatty: Okay. Where do we spend all of our time, focus and our sensory senses? Physical or spiritual? Caroline: I guess physical Beatty: Yes. So here is our problem. We are more spirit beings living in the spirit or should be, but where we actually live most of our time is in the physical because we have physical bodies. We have our sight, sound, hearing, everything, taste, touch is all physical. It’s easy to lose sight of spiritual truths because we get to see everything in the physical. This is where the challenge comes from. But if we can overcome and look in the spirit realm, both figuratively and literally. We look in the spirit realm figuratively and spiritually by looking at God’s truth and his truth trumps the physical. Okay? It is what it is. I want to give you some examples. I want to give you some passages and some scriptures and show you how this plays itself out in the scriptures. The first one comes from 2 Kings, Chapter 6. This is Elisha and his servant. This is actually where we get the term “chariots of fire.” There is a battle with King Aram. King Aram is the enemy king and any time he makes a move against the Israel king then Elisha is telling the Israel king what is going on. So the Israel king gets to adjust. It may have been Judah, but I think it’s Israel. And now, that is where we pick up. “This enraged the king of Aram. He summoned his officers and demanded of them, “Tell me! Which of us is on the side of the king of Israel?” “None of us, my lord the king,” said one of his officers, “but Elisha, the prophet who is in Israel, tells the king of Israel the very words you speak in your bedroom.” “Go, find out where he is,” the king ordered, “so I can send men and capture him.” The report came back: “He is in Dothan.” Then he sent horses and chariots and a strong force there. They went by night and surrounded the city. When the servant of the man of God got up and went out early the next morning, an army with horses and chariots had surrounded the city. “Oh no, my lord! What shall we do?” (Just like me. On my goodness, we are losing money, what do I do?) the servant asked. And then Elisha, who sees from God’s perspectives says, “Don’t be afraid,” the prophet answered. “Those who are with us are more than those who are with them.” And Elisha prayed, “Open his eyes, LORD, so that he may see.” Then the LORD opened the servant’s eyes, and he looked and saw the hills full of horses and chariots of fire all around Elisha. Here is the point on this, once the servant saw from God’s perspective, which is in the spiritual realm, he was no longer afraid. Does that make sense? Caroline: Yes, that does. Beatty: Let me give you another example. Say it’s the 27th of the month, and this is personal for you and Wes, it’s the 27th of the month and you guys have $2,000 of bills needing to be paid and you don’t have the money. You don’t know where it is going to come from. You’ve run out of money for the month and you still have $2,000 left to pay. And this is critical. Maybe this is your mortgage. Okay? You are at risk of losing the house if you don’t pay it. So you are going to pray and ask the Lord to help you out, is that right? Caroline: Right. Beatty: Okay. So when you pray and ask God to send it, how solid is your faith that He is going to send you that money in the next two or three days? Caroline: Pretty solid because we just seen Him be faithful time and time again. He’ll be faithful again. Beatty: Let me ask you, would you put Jethro’s life on it? Do you believe it that much? Caroline: That such an intense question. I don’t know that the Lord would ask me that. Beatty: I know He wouldn’t but the question isn’t, how much do you really believe? Do we believe in essence, trusting that He is going to do something or do we have an absolute, unequivocal, absolutely $2,000 is going to show up in the mailbox or someone is going to bring it to me within the next two or three days. Caroline: That’s a good challenge to ask yourself. Beatty: I’m leading somewhere. I’m always leading somewhere with these questions. So the question is, we pray and we ask, but do we really believe. We trust, but do we really believe that $2,000 is going to how up in the mail in the next two days? Okay. So now, let’s look at it from God’s perspective for just a moment. One month ago, your mortgage company paid your taxes your taxes and insurance out of money from escrow. And they realized that they collected $2,000 more from you over the last year than was needed. So they processed a $2,000 check. It was mailed two days ago and you are about to get it today. Okay? That is God’s perspective. You know that that check is coming. You know all these details. Now when you pray and ask God for $2,000 do you have a different level of confidence that he is going to provide it. Caroline: Absolutely. You would have the whole scope. Beatty: So what changed? Caroline: You were placing yourself in Heaven’s perspective to see where the Lord is coming through. When you have the whole scope, your prayers change. You have faith and confidence. You can see that He will be faithful and He’s coming through. Beatty: In God’s perspective, everything changes. I think we talked about this a few times back that it’s all about seeing from God’s perspective. That’s what I am talking about here. This radical faith is seeing from God’s perspective. Elisha’s faith was not scared at all because he could see from God’s perspective. Once God opened the servant’s eyes to see from his perspective as well, he was no longer afraid. When we get our eyes focused on the natural, we become afraid. When we keep our eyes focused on the Lord and his truth, which is His perspective, then if we believe it, we are no longer afraid ourselves. The only way that we can demonstrate our belief is to act on it. That’s kind of how all that works. So that’s what faith is. Next time we will start on the topic I call, “Getting out of the boat.” We are laying the foundation now and now the next set of calls we going to start to get where the rubber meets the road and it’s going to be a lot of fun. You want to close us out real quick? Caroline: Sure. Well Beatty, thank you so much for your time and sharing all the revelation and wisdom that you received from the Lord. I think this really was a great and challenging call. I’m excited to hear next time about getting out of the boat and just continuing on in our conversation. I think we are going to wrap up. I don’t think we are doing a question and answer for this call. With that being said, Beatty, if you don’t have anything else, I think we are wrapped up. That’s all we have for today. Beatty: Great. Thanks a lot. Y’all have a great day. P024

The Real Housewives of Orange County reunion continues to motor on. For the second installment, Shannon and Emily wind up under the microscope, leading Shannon to insist that she's being LESS REACTIVE, OKAY???? You be the judge. Here's the recap!Listen here:Download here: See acast.com/privacy for privacy and opt-out information.

Boom, what's going on everyone? This is Steve Larsen. This is Sales Funnel Radio, and today I'm gonna talk about my greatest asset and my college transcript.   What's up, guys? Hey, today's a little bit different.   First off, I wanna apologize. The last few episodes that went out, we found out the mic on the camera was busted, and so that's kinda why they sounded a little bit weird.   Thankfully my super-ninja sound dude was able to take out a lot of the stuff, but we apologize for that. He's the man. You guys'll all get to meet him another time when we all feature our content team again.   But, what I wanted to do, this episode's a little bit different, and you'll notice it's a little bit longer, but what I wanted to do is...    I did a Facebook Live to my group, and it's a little long but the lessons are huge, and it frankly is how I went from completely failing out of college; I had no idea how to learn. Did not know, right? I really didn't know how to learn. Even into my early 20s, I had to figure out how to learn.   In fact, the first thing I show you is my college transcript  - you'll see the huge difference between when I learned how to learn, and when I had no idea how to learn. And how that's blessed me in my life and frankly, everything else that I do.   Anyway, so it's a little bit of a different episode. We're going to cut over to it now. It's the recording from me in my group The Science of Selling Online. And so, we're going to cut straight over to that.   If you have any questions or whatever, please reach out.   The group itself had a great discussion about it afterward, and by the time I was done over 900 people had already watched it. And then a few hours later it was 1500.  It's been really, really cool.   There's some real talk, please go in with some thick skin. If you are easily offended, maybe don't watch this one. But anyway, let's cut over to it now and I'll see you in that episode.   I've spent the last four years learning from the most brilliant marketers today. And now, I've left my nine-to-five to take the plunge and build my million dollar business.   The real question is: How will I do it without VC funding or debt? Completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels.   My name is Steve Larsen, and welcome to Sales Funnel Radio.   Hey, I just want to share with you guys probably one of the most important assets that I've ever created. It's something that took me, probably, two years to develop. Um, of actively trying to do it, okay? And I want to show you this real quick though, hold on, let me; just pulling it up right here so you guys can see it.   I want to walk you through what I've done and why it means so much to me. And frankly, I know it's one of the major reasons why I am where I am right now. And it's because the lesson was so painful, okay? So let me share this with you guys...   Alright. Okay, check this out. I went through, and I found my college transcript. It's not like anyone has asked me for it, ever. Russell certainly didn't care. But I'm glad for what it taught me.   I'll never, ever regret going to college. Although, I you don't learn how to learn. You don't learn how to make money in college, right? But I'm glad I went.   Check this out. I'm gonna show you my transcript, okay? And I'm going to show you something. This is funny...   I graduated from college when I was 28. Right, and it's because I did like a two-year mission for my church; I took, frankly, a year and a half off. This was before I knew what I wanted to do. Before I tried enough things to know what I wanted to do. Right?   I took a couple of semesters for army stuff. You know, going to basic training and a whole bunch of things.  So it was a long time, okay? Much longer than normal people usually take to get through college, but I mean I had a family. We had kids; we had a different scenario and everything.   Anyway, check this out. Okay, I'm going to show you my transcript. No one laugh, but totally feel free to because I'm going to.   Let me make sure you guys can see this. Look at that first semester right there. D plus, A, F, F, F, F. That's the first semester. Okay, check that out.   I got an A in Apartment Leadership because it was a two-hour thing. I just sat down and did it one day, when I realized how screwed I was at the end of the semester. My GPA was literally .00017, okay?   I had no idea how to learn. I actually got kicked out of college. I got kicked out - and frankly, you have to go to class to stay in it. That's kinda funny.  I kinda stopped going to class about halfway through. But the issue was; I didn't know how to learn. Okay?   I had no idea how to learn, I didn't know the process it. I  barely graduated high school, okay. I'm not just saying that; I got straight D's in science every semester; in math, every semester; in English. I certainly did in foreign languages. Spanish, straight Ds.  And half of it was just because I didn't know how to learn. Right?   I was always interested, and at parent-teacher conferences, it would be like, "Your son seems really, really interested in this, he just hasn't applied himself." And that's what they said every freaking parent-teacher conference - from when I was in the fourth grade all the way through! Until I finally went to college and removed my parents from the notifications list for the school. I didn't know how to learn.   The thing that I went and I figured out was, "how to learn." So  I thought it would be kinda cool to share my process for learning with you. Cause there's a process, and it's active.   Let me share with you guys the difference though... So I ended up having to apply for college again four years later. Okay, four years later, I went and said, "let's go finish this thing; I gotta figure out how to do this."   I did not learn how to make money in college. I did not learn how to be a marketer, even though I have a marketing degree - which is really funny. I didn't learn how to do any of that stuff in college. It was all my own side hustles going on, you know. I had actual clients going on, on the side.   But anyways, let me show you this. Okay, check this out. Alright, so that's the semester that I got kicked out, okay?   Then check out that row right there. A, B, A, A, A, A, A, A, B. A, A, A, A, A, A. B, B, B, A, A, A, A, A. A, A, A, A, A. I didn't get a single C the rest of the four and a half years that I was in college. Straight A's, a few B's here and there. Ended up with a 3.83.818, okay? That's crazy, that's crazy. And the difference was that I learned how to learn.   This was such a powerful lesson to me.  I remember where I was. I was over on the east coast, living in North Carolina.  I was on a mission, and I started learning how to learn.   I completely believe that God had every bit to do with it, okay? For some reason, kinda opened and expanded my noggin. But this is what I learned. This is the process that I learned. This is literally what I go through to learn.   It's no different, no different than what made me able to sit next to Russell in Build Funnels forum. It's no different, the exact same process.   In fact, even when I was sitting next to Russell, and he'd say, "Steven, go figure out how to hook up deadline funnel. Steven, go figure out how to do this. You got two hours to learn this whole software and integrate it into this funnel, go." Same process, okay, same process.   In fact, most of the time when I am coaching - I've brought 1600 people through this process now. Many of them became millionaires. Many became hundred-thousandaires, and lots of people made money for the first time in their entire life. It was by applying this process.   If I was sitting in Quantitative Marketing Research; blah, blah, right? I hate that, like; oh my gosh, that's terrible, right? I hated that stuff. Accounting!!! If you guys like that stuff, that's great. I don't, I'm not good at that.   In fact, my first major was CIT, blah. Coding? I'm not good at that, I hate coding okay? I do not know how to do it, I understand pieces of it, but my brain doesn't work that way. It doesn't work that way. And so, I had to learn how to learn.   The stats all say that every CEO is reading a book a week, at least, right. You gotta learn how to learn. And you gotta do it at speed, right? And that, if you guys go to; I'm not promoting or anything, but if you go to doublemyreading.com - it's the worlds fastest reader...   Every year Russell goes and does a promo with him.  He's got a course, it'll more than double your reading speed. If it only doubles, he gets mad about it.   I got to meet him. He read Expert's Secrets in five minutes. It was the craziest thing, I sat right in front of him, and I watched him. And then he had an in-depth conversation for an hour with Russell about all the details inside.   There's so much information around, the first thing you can do is be really picky on what you consume.   Stop listening to every podcast show that's out there. Choose the top two or three guys and go deep with them.   Stop reading every book. Choose the one or two topics that you want to get really good at in your lifetime, and that's it. Only do those things. Don't worry about the others, you're not going to get good at them anyway.   The first thing you can do is do what Tim Ferris teaches, and have a low-information diet, okay? And then you go deep on that thing.   I prided myself for a long time for being a Renaissance man. I could do ad copy, I could do the actual ad. I could do the actual funnel, I could set up the integrations. I could do the actual video, I could do sound editing. I could do all of it! And I was a one-man show and, frankly, for a while before you build a team, that's a great way to go so you know at least who to hire and who's good.   But after a while, stop learning everything. Okay? Cut it out. It's what's killing you. You just dive deep on just one or two experts that you really, really like. And you study 'em for years. That's the reason why Clickfunnels is literally three miles away in that direction, right over there. It's three miles away. Even though I was next to The Man that long, he is the silo that I have determined to learn and study from long term. I'm never not going to study deeply from him.   When I find out there's something that he is just freaking out about, and is super excited about. I read the same book. When I find out there's something; I still do it! Even though I had a massive brain dump just sitting next to the guy.   Anyways, what I want to do real quick is; I wanted to share with you the process...   The very first step, if I needed to go learn something that I didn't want to learn; I had to find a way to become curious about it. I had to become curious. I had to seek information, okay?   I looked at all the guys who were in my marketing classes, who were in my entrepreneurial class. Pretty much 99% of them were not doing a dang thing outside that class to learn on their own.   They literally surrendered all, all learning, All Learning, ALL LEARNING - to the teacher! That's crap! Don't do that! Okay, don't do that! You should be going and just getting extra little pieces done by that teacher.   If I'm coaching somebody (or somebody is in some program of mine), and they leave every single step up to me, I know they will fail. I'm that strong about it. If they have no drive,  if they do not learn on their own, if they've never opened up freaking Google or YouTube and typed in, "how do I _____ ____? I know they're not going to make it. Bar none! Done, right there - gone. Will not make it. Will not make money because they have zero drive.   Look, all these things that we're teaching you guys. Everything that we do is a formula. It will get you to the 90%. Okay? It will shortcut, save years of your life, Tens of thousands of dollars of you testing on your own. But that last 10% is up to the athlete. Right? It's up to you, right?   It's up to you; "Hey, this is how you do an econ funnel." Sweet, but I'm not going to go make an econ funnel specific to your exact product. So there's gonna be that last little 10%.   You'll make money during the 90%. You'll figure out how to be successful doing the 90%, or get leads doing that 90%, but it's that last 10%!   For the guys who can't stay up a few extra hours; who can't get up a few extra hours -  who can't and won't do it on their own... They surrender all of their learning to another person and say well, "But Steven didn't teach me how to do it with my product." Bullcrap! Not my fault. Not my fault, okay!   I realized when I sat down in college that people were literally leaving all responsibility for learning up to the teacher. That's when I realized; oh crap, it's actually freaking easy for me to be apart from everybody else.   That's the beauty of it guys. Study for an hour on your own. No one telling you to do it.  I'm preaching to the choir for a lot of guys on here right now. I know I am, but let me keep ranting, okay?   If you do just a little bit extra; in only a year's time... Six months guys! Six months from the time I built my first successful funnel was when I met Russell and got a job offer from him. Six months! It's because I dove deep.   Step number one, you've got to be self-sustaining. You've got to be diving deep, you have to be curious.   If there was something that I needed to go learn, I found a way to be curious about it. You must be curious. You must learn for the sake of wanting to do so. Reading is not enough, okay? Which leads me to step two.   As I was learning,  (and this was weird, okay), but I did this actively in college...   When there was a subject that I did not want to learn, you can see, I almost got straight A's. I got a 3.18 the rest of college after that. From straight F's? Right? I just showed my transcript to ya. What did I do?   One of my tricks was that I always "learned for two." That's the phrase I always say inside my head." I'm gonna learn for two, I'm gonna learn for two, I'm gonna learn for two." Meaning: As I'm learning something, one of the easiest ways for it to sink inside of my head; whether it has to do with funnels, right; or a script strategy...   Right now,  I am actually in funnel script.  I'm building out the webinar for funnel builder secrets to go do with all these cool JV's with Russell. Super cool, cool stuff. So anyways, that's what I'm doing right now. But, I'm learning for two...   Every time I watched Russell - even before I met him in person; before he ever knew who I was - I always learned for two.   Let's say there was some topic which I didn't want to learn it. I would sit back, and I would go: "How would I teach this to somebody else?"   I'm 100% convinced the reason I have this status right now is because of that principle.   It was weird guys; I would sit back, and I would say to myself: How would I teach this to somebody else?  For some reason I always imagined myself teaching it onstage. I don't know why but I always did.   I felt a little weird, little conceited even, doing that. And this became the basis for me to begin to publish - even though I didn't want to. Because in my head I'd future-paced myself enough times. Id think, "How would I say this onstage?" If I was gonna teach this; how would I simplify it? How would I draw in a picture so they can understand?   I'm not trying to sound super smart. I'm trying to sound "simple" - because it's actionable.   One of my favorite quotes... You know I'm starting my quote wall again, which I'm really excited about. I think it's that one right there. It says, "The purposeful destruction of information is the essence of intelligence." Okay?   I'm not trying to sound all smart and crap. I'm a "geek out," guys. We go some deep concepts for marketing, right? The different psychology and ask, "what's actually going on in the noggin?" If you guys followed me in affiliate outrage, then you saw me do that a little bit while I've been building it.   So step number one is; be curious, seek. You've got to be able to deep-dive without anybody telling you to do so. Freak out over it, obsess over it. Be unreasonable over the amount of information you're consuming on it, okay?   I have mastered this to such a level that I feel like already that I could teach a master class on any subject if you gave me two weeks. I just dive, dive, dive, dive, dive.  You will be ahead of so many people, it's ridiculous.   So that's step number one, okay. You have got to deep dive. Find a way to be interested. Find a way to be curious. Seek, seek, seek, seek, seek actively.   Number two is, "learn for two." And more specifically, you need to learn how to document what you're learning, okay? Write it down, I don't always write stuff down.   I used to write a lot of stuff down, which is why I showed you guys my funnel journal. Which is a previous Facebook Live.   If you haven't seen that one. I showed you my funnel journal and everything I was learning. I just showed Russell like two days ago, and he's freaking out about it. Which is awesome. It'll be on a Funnel Hacker TV episode soon, which is cool, cause he was really impressed by it. But that's how I used to do it.   Other ways I would document, though;  let's say there was a subject I didn't want to go learn. I actively would find somebody after class, I didn't care who it was. There were strangers I did this to many times.   I would walk up to 'em, and we'd be getting on an elevator or something like that. And I'd be like, "Hey, this is gonna be weird, but can I just tell you what I learned in this last class?" And they'd be like, "Yeah, I guess." And I'd be like, "Cool! This is what I learned, isn't that interesting?" They'd be like, "Yeah, that is interesting."   I would go back home, and I would teach my wife for that purpose, guys. It was an active thing that I would be doing. I would take that piece back, and I would go and tell it. I would teach it to my wife so that it sank in my brain. If you can teach it, you know it.   Those are really the two steps, okay?   Now the way you teach it matters. You know what's funny is with Sales Funnel Radio; do you guys watch Sales Funnel Radio at all? I don't know if you guys watch it at all. Sales Funnel Radio is freaking amazing. Love the group. Hey thanks, Adam, I love the group too. Sales Funnel Radio is epic.   What's interesting about Sales Funnel Radio is everybody just wants the nuggets. Okay, they want the nuggets. It's funny cause I was totally surveying people and this is what they say.  It's funny, they'll tell me things like, "Steven this is a really good point, I wish you just got straight to the lesson though." And I'll be like, "Oh, interesting!"   So at the beginning, when I was first doing Sales Funnel Radio, you can hear a few episodes where I did that.  It was pretty straight tactics. Straight to the point, right to the nugget. And you know what's funny about that? Nobody ever remembered it. No one remembered the nugget. Nobody applied it. It didn't mean anything to them. After two episodes, I stopped. I was like, crap, that didn't work.   They want the nugget, but if I go straight to the nugget, no one remembers it. And frankly, you won't remember it either. And so you have to wrap your nuggets in stories. Okay? You have to wrap the golden nuggets in stories. That's how people learn, it's how what sticks in the brain.   It's what also assigns the value to the nugget. Alright? It's what gets people to go, "Oh my gosh, that was so cool!" It only happens when I wrap things in story. When I do 80% story, 20% nugget. So watch what I'm doing in those episodes. Okay, and again; 80% story, 20% nugget. When I do it that way, they're like, "Oh my gosh, that was such a sick episode!"   When I go straight tactical, and it truly is stuff that I would charge a grand for at an event to go teach. They're like, "Hey, that was cool!" And then I never hear about it again. When there is a story though, there's an emotional response that people will remember forever. So what does this have to do with anything?   So again, here are the steps. Number one: you've gotta be able to dive deep and be a self-solver when it comes to your education.   I hate it, hate it when people reach out to me and they're like, "How do I add a new funnel?" I'm like, "Freaking A! Did you even google it?!" I get so mad about it. Are you serious? Google it!! Right!   Did you do anything on your own to solve that question on your own? No! Therefore, I'm not even gonna help! That's my response to it, and I get pretty animated about it, which you just saw.   When people reach out, and they're like, "Oh my gosh, Steven, how do I write a Seinfeld series?" "Did you even google it?!" Right? "Did you look at Dot Com Secrets? Did you read the scripts? Did you even YouTube?" Someone already has the answer.   I have a YouTube education. No one taught me how to do what I'm doing. No one taught me, okay? My very first education was a YouTube education.   For a long time, I would go, and I would get these people to say yes to me.  I would turn around, I'd say, "Look, I know you don't know what these funnels are, and in fact, I actually don't know how to build half the stuff myself." I wouldn't say that. I'd say, "Do you want me to go rebuild your website?" And they'd say, "Sure."   All I knew was that there was a guy out there, somewhere in the ether, who had some little tutorial on how to build a website in WordPress. And I would say, "Sweet!" And I would dedicate two days; guys, I'm not joking.  I would say, "Yes, I'll go do it!" What I was really saying was: "Let me go figure it out."   I would grab whatever asset I found on YouTube; I would go grab 'how to build a website' and I'd have that on one screen. I'd do it in the library, guys. I didn't even have a computer sometimes.   One of the things that I would do is I'd say "yes" to people. And I would be like, oh man, I just said yes to filming that guy's thing; I don't even have filming software. You know, editing software. Oh cool, libraries do. And I would go edit everything in a library.   Or I'd say,  "You want me to come to your event and film a thing? Yeah, I could totally do that!"   I didn't know what I was doing for a while. I was in my age of exploration. I was just learning crap, okay? I was doing it on purpose. Just saying yes to stuff and figuring it out as I went.   Build a parachute as you're falling. Funny enough, the ground never comes, okay.   So I went out, and I would go, and I would say things like, "Hey, let me say yes to you on that and then let me deliver it to you in about two weeks." And I would literally just go and grab, I would just go and grab a tutorial and press play for 15 seconds and do what the dude did over on WordPress before Clickfunnels existed.   When Clickfunnels came out, I did the exact same thing in Clickfunnels. Guys, I probably read every support document that they ever had out. It's not a joke.   Two to three times a day, I would be reaching out to support asking questions. I was "THAT GUY!"  I knew that, and I was fine with that. But I was that 'oh crap, it's this guy again.'   That's how they knew who I was when I actually showed up to a Funnel Hacking Live event. That's why I got five job offers by the time I actually got there. They knew who I was because I was dedicated to educating myself. I was a self-solver.   This topic for me drives me nuts. I absolutely hate it. When people come, and they say things like, "But Steven, I just don't know how to find a product to sell." Google it! Right? It's like right there! There's so much information! Google it! Right! Are ya feeling me?   I know I'm totally preaching to the choir here. You guys are all; you're in a group called Science of Selling Online, right? This is like me going deep in innermost thoughts of my noggin, okay? But I'm trying to help everyone see like, nothing is stopping you!   It is not a matter of "how do I?" anymore. How does this happen? How do I do that? Is this what-- Is this how this works? Is this how I do this over here? It's not a matter of that anymore! Freaking YouTube and Google are amazing! Just go there! And do it! That's why I get so frustrated about it.   When I'm in a course for someone. Or there's like this little tiny contingency that only matters for the smallest little deep, darkest corner of their very scenario -that happens on a Tuesday, after a full moon... And I'm like, oh are you kidding? Just go google it.   I'm freaking just yelling right now. And I know, and I totally get that. But it's because it's a passionate thing for me. I just showed you my college transcript. I failed my entire first semester. They kicked me out, I literally had to reapply for college. What I learned in that scenario, was how to learn.   How to learn is never on anybody else's shoulder. If you don't know how to do anything it is nobody else's fault; it's no one else's fault - BECAUSE Google exists! YouTube exists! Guys like me, who are willing to teach you, exist! The 80 20 principle totally applies.   When I was doing 2 Comma Club coaching, and I was the only coach, there were 600 students. I was the only coach for a full year. How did I do it? You wanna know the honest truth? It's because the 80 20 rule still applied, and 20% of the 600 weren't even doing anything. Okay? You getting info is not what gets you results.   If you go out and you start saying things like... (I know you guys don't do this, okay), this is my rant to the world as if everyone can hear it. I should stand on my roof and yell, "Do crap! Just look it up! The answer is already there."   It has nothing to do with 'how do I?' anymore! How do I "X"? How do I "Z"? (I forgot "Y") How do I "X" ?; How do I "Y"? How do I "Z"?  "How do I one, two and three?" That's no longer the issue. The issue is always: Have you taken the freaking time to answer it on your own? Are you in a group? Are you in a course? Did you pay the dude who's taken a lot of time of his life to learn it some money so that he can show you how to short-cut it? Have you done those things?   If you do that, and you actually get in those courses. And you do it, and you apply it; that's like half the freaking battle. Just being where you're supposed to be when you're supposed to be there.   In the army, there was a phrase; "You guys wanna know how you're not gonna get jacked up in this life? And you wanna know how you're gonna stay the course? It's simple; Be where you're supposed to be, when you're supposed to be there, in the uniform you're supposed to be in." And that's all they would say.   If you're supposed to be up at a certain time studying your craft, be up! If you're supposed to stay up late; be up! If you're like, "I don't know how to do this," make it your number one thing that day to figure it out. That is why I sat next to Russell Brunson. I am a self-solver, I am a self-teacher. God had everything to do with it.   When I asked him, "Will you please help me learn this because I'm kind of an idiot right now." Right, and I failed out that first semester of college, he helped, okay? And when I went out, and I said, "Look, I'm going to try and be curious about this." Rather than my attitude of like, "ugh I've got to learn freaking dream 100 again?," (Which is what I know people say), I was like, "Cool. How can I be curious about this? How can I seek the knowledge? How can I seek information and how can I get myself results? How can I self-solve and self-teach?"   There's no one else who's to blame except for myself if I don't learn this. Even the expert, even the guy teaching it. It's not his fault, it's always mine, okay? For my successes and my failures, never the expert's fault.   Number two, what I was saying is that you have to build a document somehow. I always follow the adage of "learn for two." Meaning, how am I going to go teach it? Either on a podcast or by writing somewhere? Am I gonna teach some random person on the street? Which I was doing to a hair-cut lady the other day as she was cutting my hair. She had a really terrible attitude about trying new things in life. Okay, anyway... You feeling me?   I don't care if the internet was to blow up; I'd be totally fine. Because I've learned how to learn. Does that make sense?   There's been a few times in my life;  a few projects that I've been on... This was true if it was a school project or a business project... Where if something changed the way we were running the business. And somebody started getting, "Ah, who moved my cheese? Ah, wait, am I gonna be taken along in that ride? Where am I gonna get mine?" It was always because they weren't a self-solver.   They always had the attitude of like, "Is, is this guy gonna remember; am I gonna be remembered? I'm gonna die in a gutter, blahhh!" And they would start saying that kinda crap, and you could see it. Their attitude would go that way, and they'd get a little more cut-throat. And we'd be like, "Dude, relax! We're still like fleshing out this thing. First of all, yes; you're still gonna be cut in this thing, it's okay."   I'm not gonna name a very specific project I'm thinking of, but it was always because someone didn't know how to learn on their own. They had no idea how to learn on their own. They had no idea how to self-solve. They had no idea.   There was a challenge that I used to run in the 2 Comma Club group called "The Self-solver Challenge." It's funny that I called it The Self-solver Challenge - all they had to do was just do the things I was teaching them. It was so ridiculous how many people wouldn't even do that. I'm like, "Are you committed to this?"   It's almost like Bourne Supremacy, you remember the Bourne movies, the Bourne Supremacy? "Will you commit to this program?",  Maybe a vague movie reference, I don't know? But I'm obsessed with Bourne movies. That's all I was asking for; "just freaking commit to it." And if they went and did what they were supposed to do in the program, I would go and do this special critique with them, or something like that.   There are two lies with this game. Especially in the info-product game. The first lie is that most of us start to confuse action with achievement...   Sorry, my hands shaky, I'm yelling too much...     If you're learning things, that's great. But if you're not learning with the intent to solve a problem, that's a distraction, right? It's the reason why I have so many books on my shelves that I haven't read. I have no reason to learn what's in those books right now.   People are like, "But you're supposed to read a book a week." Alright, maybe the equivalent of that I'm learning through listening to a ton of podcasts and a few other things that I do. I'm still learning like an animal. But I'm learning with intent.   This is how the game works...  I don't see beginning to end, and it's the reason why most people don't get started. What happens is they sit back, and they go, "Steven, I see how this funnel game could work," right? And some of you guys have said that "I get it, I get it."   These are like the two lies, okay. This is the first lie; the lie is that someone says, "I must see from beginning to end to get started in this game," but this is always a false belief.   I know this by taking 1600 people through this process. 1600, okay, I think it's more than that now. I think we're nearing 1700. The door is about to open for more, I'm really excited...   See, I teach people how to do for themselves the very things I'm teaching them how to do to their customers. I say, "What are your false beliefs about this very process I'm about to take you through?" And I, one of those beliefs is always, "Steven, I can't see the whole path."   Engineers and designers are always the worst because they want to see beginning to end before they ever start a project. They're always the worst.   Every time I'm gonna go teach on stage, I always look and see who the engineers are. If I know who the engineer is, I'm like, "Crap, there's the logic person who needs to see every step before they'll do anything." There's nothing wrong with that, it's a different skill set, just be aware of it   I'll sit back, and I'll say, "Okay, wait a second, that's not how it works. We see the peak! I always see the peak. I know exactly where I want to drive the ship. You all do, too. I want this kind of thing; I want this success. I want this kind of outcome; I want this kind of life. This kind of revenue or profit or whatever it is. We all know, right, you guys know what your peak is.   The reason I found that most people don't get started, and the reason that I found that most people who were taking time was because they could see the two or three steps in front of them but there was this area that was totally dark. No lights on, completely black. And they're like, "Ugh, okay, I see how to build the funnel, but I don't know how to get traffic?' And I'm like, "What!?" Month two hasn't even happened! Right? That's not how the game works! That's not how the game works!   There's as much faith in it as in anything else. You sit down, you say, "I'm going for that peak." You look down, and you say, "I see the one step in front of me, and number two, number three. I don't even really see number four." I don't even see number four in my own business. I see the peak, and I know the major milestones to get there, but in-between it's completely, completely dark. It's totally black, I have no idea what's there. No idea, no idea.   If you're nervous about solving problems in entrepreneurship, like get used to it, or learn to love it because that's all it is. So all you have to focus on is step number one.   Don't worry about step number three until you've taken step number two. So many people are trying to put every little asset, every little thing in place. All these little pieces; "I'm not gonna be a good speaker. I'm not good at the funnel building. How does the offer go? How does this happen?" And they're like, "Oh my gosh."   Just start moving, and take step one. Don't worry about step two until it's completely there. You take it slow, and your speed increases over time. But you put that foot out, right there. You just put the foot out, and you place your foot as perfectly as your foot can be placed. Then you start to put a little weight on it. Lift up that back foot and get ready for step number two. And you hold it above, and you place that step as perfectly as it can be placed. And then the next one, and the next one. And you know what's funny is when you take the first step, a new third step always appears and begins to become visible.   The issue happens when people get distracted by it. "But how do I bill an affiliate product?" Man, you don't even have a product, who cares? And, "What's my affiliate program gonna be? I haven't set up backpack yet." You're not even selling your normal products on your own anyway, who cares?   Don't even worry about it until you get there. Don't even worry about it. Right, boom boom boom boom boom boom boom. That's like the first lie of the info-product, actually entrepreneurship game in general. Well, the first lie that people believe is, "Oh my gosh, I gotta know all these steps, I gotta know all these things. I'm not gonna be successful unless I do. I'm don't see from beginning to end." Okay, no one does, nobody does.   You guys know when we actually started the funnel for this book? Two days before the launch. Okay, that's some scary crap. I would not encourage you to do that. Okay, it's some scary crap, and we had a very pro team pulling it off, okay? But what I'm saying is execution is what matters. Done is the new perfect. Stop needing to see beginning to end, stop needing to be perfect.   Most of the time it's just a pride thing that the person is experiencing. "I'm gonna look like an idiot if this fails!" You mean when. When it fails - it will. Just get over it. When it fails, okay.   But because so many people are so scared to take action, if you just take a little, you're already ahead of 80% of humanity. Okay, that's why I can stay ahead. That's why I'm doing it the way I am. I already know it's not gonna be perfect. Right?   That's the way I started treating my learning. I didn't need to learn every little piece of detail.  I dove deep with it, right, I dove deep with it. I found step number one, just as I was talking about. Step number one. How can I be curious about what I'm learning? How can I dive deeply?   Then number two: How can I teach for two? I mean: How can I learn for two - so I can turn around and teach it to somebody else? Somehow document it. Somehow go around and turn around and be like, "Check it out, this is how it happens!"   Okay, anyway. There's some real talk there. Oh, that was lie number one. Lie number two is that "when I purchase something the problem is solved." That's the other lie that people believe.   How many you guys bought a treadmill and never used it? That's a perfect example. We've all done that. I'm not poking fingers. We've all done that, every one of us. That's fine, okay? But you have to buy with intent.   I buy stuff to funnel-hack it or to use it. There are times where stuff sits around. I'm totally guilty of that as well. That's the second lie of this game that people believe. When I go purchase something, it scratches the itch. And therefore I'll be successful, and we begin to confuse action with achievement.   So just to recap, cause I just said a butt-load of stuff and that was way longer than expected and I went into things that I wasn't planning to. That was gonna be like a five-minute little thing.   Number one, right? I showed you my college transcript. I literally failed out of college. I had to learn how to learn. I had to literally reapply, they kicked me out. Like, for real, okay?   Four years later, I went back in, I learned how to learn. Got pretty much straight A's, graduated with a 3.8 the rest of college. And then, then what I started learning, right.   The big difference between a straight A's and me failing out of college, which totally applied to me everything funnel-building-wise. And which is why I am completely convinced is why I'm doing what I'm doing now, right. In college, I learned how to learn, okay? I asked God for help, I learned how to learn.   I turned around, and I figured out how to get curious about things that I needed to learn but didn't want to. "How can I get curious about this? How can I seek, how can I ask for help? Who has the biggest cheese? Who can I go run after? Who's that person who that'll take me in to shortcut as much of the process as possible?"   Number two, I always learned with the intent to teach somebody else. I learned for two; learn for two; "learn for two, learn for two." It's like this constant thing that's going on in my head.  There have been awkward moments where I walk up to random people and say, "Look, I know you don't know who I am, this is gonna be weird, but I want to teach you what I just learned, so I remember it, is that cool?" Sometimes I would just tell them anyway. That was weird, a few times. But it worked   When I started funnel building  - the exact same thing, right!   The fastest time I ever built a funnel was in 11 minutes. I walked out of a 2 Comma Club coaching event.  Russell goes, "Dude, oh my gosh, good! You're out. This thing's launching in 11 minutes. Can you put it out?" I was like, "What?! Oh my gosh!" Right, whew! Right, say 'yes,' build the parachute while you're falling, funny enough the ground doesn't even come.   And then the two lies, right? Lie number one is that when I start anything, I believe I need to see beginning and end to be successful. That is a lie. That is not true. Nobody ever does. Get used to it.   Step two should never even be thought about until you've put a step in step one. I'm not talking about thoughtful planning. I'm talking about just executing and getting crap done.   The other lie is that when we purchase something we believe that the problem is solved. Like buying a treadmill and it just sits there, or buying into a member's area; we never do anything with.   The 80 20 principle sadly applies to everything that I've ever sold, ever. 20% of people do stuff with it. The other 80% will not. Some of them will come in, and they do stuff, and they get what they need from it. Or they'll funnel hack me, which is fine, too.   Guys, hopefully, this has been helpful. That was a lot, you guys commented like crazy. I haven't even read any of them. But that's my greatest asset. That's why I believe if something was to go to crap, it'd be fine. Because; let's say the internet exploded. I'm probably going to go into real estate, and I'm going to spend two weeks learning all the strategies and who has the biggest cheese, right? Who has the biggest cheese? Sausage number one, in the real estate game! And then I would go, and I would dive deep with them and do exactly what they said, right.   I'd find a Mr. Miyagi, which is why I have this thing. "Little Mr. Miyagi bobble-head," I gave one to Russell. I was like, "Dude, you're my Mr. Miyagi." You tell me to do things I don't want to do a lot of times, but when I do, money comes in. So that's why I do it.   It's not about what you think. Sometimes you think too much, sometimes you feel way too much.   (COMMENT FROM PEOPLE WATCHING STEPHEN LIVE ON FACEBOOK:)   Javier said, "Did you get kicked out for partying too much?" No, I literally just stopped going to class.  I didn't know how to learn. I'd go to class, I wouldn't know how to do anything afterward. I literally had no idea how to learn.   Anyway, hopefully, it's helpful. It's kinda some real talk, I guess if you want to call it that.   The YouTube education thing is huge, absolutely Billy. It's Tuesday, roar.   That's right, John. Google that crap, learn from my kids. Exactly.   Actually, funny, I used to use this as an insult and um, please take it as a learning thing if I ever do it to you, or do this in the group...   But if you're like, "Stephen, how do I make funnels?" Or how do I do this, how do I do this? Man, there's a site called let me google that for you dot com - It's the acronym for it though. Let me google that for you dot com, you type in lmgtfy.com   Anyway, what's funny about it is that you can go in and  I could type in 'how do I build a funnel. And it creates a little video gif, and you can-- It pops out a link. And you can send it.   In fact, I'll do it, I'll do it after this, okay? I'm gonna go drop it in so you guys can see what I'm talking about. And anytime that someone needed to ask me a question that was frankly stupid, or I could tell them, or I could tell that they had done no thought to think about the answer on their own, alright? This is what I would do.   As soon as the video is over, I'm gonna drop one for you. So you guys can see what I'm talking about. And it's not me saying, "Hey, I won't coach. Hey, I won't help," it's not me saying that at all. What I'm saying is; let's solve the greater issue.   If the person doesn't know how to learn. If they're not a self-solver - they literally have no responsibility for their own education. And they're putting it on everyone else? It doesn't matter if I even answer it, cause they're gonna come back with the next question, right?   This game is a series of questions. So I'll answer that one, and they'll be like, "Cool, I built a funnel! How do I change button color?" Are you kidding me?!   You know what I mean, oh my gosh! Like, you know what I mean? And so I want to solve the greater issue. I want you to be self-solvers.   Anyway, 100% responsible. 100% real talk.   FB COMMENT: "Stop yelling, you're scaring me." Good! It must be the Tony Robbins hat that's getting me kinda, hopped up on goofballs.   You guys are awesome. Good watching you as always.   "Great to see another veteran smashing it." Hey, thanks, Nathan.   Leslie, ha I just did it, fun stuff.   Awesome, cool guys. Hey, I'm gonna drop an LMGTFY for you, so you know what I'm talking about.   Please, please, please keep sharing the group. It means a lot. I know there's a lot of voices out there, and having built a lot of funnels; I think besides Russell, I think it's okay to say: no one else has built as many funnels in the world as I have. I mean, really.   People clone them, or stuff like that. But, and um... it feels weird to say that... I'm not trying to showboat. But it is a reality.   I'm trying to be a voice of clarity in the funnel world - and teach you how to sell crap on the internet, where you're not having to compete on price. I hate that. I don't compete on price, I sell for full-value. In fact, I mostly sell for premium values. And I'm trying to teach people how to do the same.   So if you guys like the group, it's my goal to go live in here daily. And it means a lot to keep sharing it. We screamed to over a thousand people so fast. I can't even believe that.  It means a lot.   So anyways, thanks so much for your involvement. I appreciate you guys being in the group and it means a lot.   Hey guys, I'll talk to ya later. Bye Ah, yeah.   Hey, wish you could geek out with other funnel builders and even ask question while I build funnels live.  Wish granted! Watch and learn funnel building as I document my process in my funnel strategy group. It's free, just go to thescienceofselling.online and join now.

The State Department is known as the agency that solves conflicts with words but a closer look reveals that it’s much more connected to war than most of us think. By examining the State Department’s funding for 2018, discover the State Department’s role in regime changes past, current, and future. In this episode, you’ll also get an introduction to the National Endowment for Democracy, a scandalous organization with a noble sounding name. Mike Glaser joins Jen for the Thank You’s. View the updated Omnibus Please Support Congressional Dish - Quick Links Click here to contribute a lump sum or set up a monthly contribution via PayPal Click here to support Congressional Dish for each episode via Patreon Send Zelle payments to: Donation@congressionaldish.com Send Venmo payments to: @Jennifer-Briney Use your bank’s online bill pay function to mail contributions to: 5753 Hwy 85 North Number 4576 Crestview, FL 32536 Please make checks payable to Congressional Dish Thank you for supporting truly independent media! Additional Reading Article: It's time for a coup in Venezuela by Jose R. Cardenas, Foreign Policy, June 5, 2018. Opinion: Venezuela needs a new government after rigged election keep socialist criminal Maduro in power by Roger F. Noriega, Fox News, May 23, 2018. Opinion: Venezuela's sham election by The Editorial Board, The New York Times, May 21, 2018. Report: Trump bans purchase of Venezuelan debt in new sanctions by John Paul Rathbone, Financial Times, May 21, 2018. Article and Video: Pompeo vows U.S., Mideast allies will 'crush' Iranian operatives around the world by Carol Morello, The Washington Post, May 21, 2018. Article: Venezuaela's Maduro re-elected amid outcry over vote by Luc Cohen and Andreina Aponte, Reuters, May 20, 2018. Opinion: It's time to hasten Maduro's exit from power by Marco Rubio, CNN, May 16, 2018. Letter: 34 organizations oppose rescission of Complex Crises Fund, FCNL, May 14, 2018. Report: Egypt population surge must be met with job growth, IMF says by Ahmed Feteha, Bloomberg, May 6, 2018. Opinion: A new hope for NGOs in Egypt by Andrew Miller, The Hill, April 23, 2018. Article: John Bolton is cleaning at the National Security Council by Eliza Relman, Business Insider, April 12, 2018. Opinion: The observer view: The west's ill-founded support for Sisi and his brutal regime, The Guardian, April 2, 2018. Article: John ("Bomb Iran") Bolton, the new warmonger in the White House by Robin Wright, The New Yorker, March 23, 2018. Report: State Dept. announces $1B in weapons sales to Saudi Arabia by Ellen Mitchell, The Hill, March 22, 2018. Report: Here's how many Americans don't have access to a 401(k) plan by Emmie Martin, CNBC, March 12, 2018. Report: Egypt's IMF program: Assessing the political economy challenges by Bessma Momani, Brookings, January 30, 2018. Article: Egypt: Time to entrench growth and make it more inclusive, IMF, January 23, 2018. Report: Arab Republic of Egypt : 2017 Article IV Consultation, Second Review Under the Extended Arrangement Under the Extended Fund Facility, and Request for Modification of Performance Criteria-Press Release; Staff Report; and Statement by the Executive Director for the Arab Republic of Egypt, International Monetary Fund, January 22, 2018. Article: Beyond the Iran nuclear deal by John Bolton, WSJ, January 15, 2018. Article: Allison's goal: Keep Summit Point humming by Tim Cook, The Journal, December 11, 2017. Interview: An interview with Carl Gershman '65, President of the National Endowment for Democracy by Adrianne Owings, The Politic, November 20, 2017. Working Paper: Household wealth trends in the United States, 1962 to 2016: Has middle class wealth recovered? by Edward N. Wolff, The National Bureau of Economic Research, November 2017. Article: Millions of Americans are left out of the stock market boom by Nathaniel Meyersohn, CNN Money, October 20, 2017. Article: Egypt's Sisi meets Kushner after U.S. holds back aid by Ahmed Aboulenein, Reuters, August 23, 2017. Article/Video: Trump alarms Venezuela with talk of a 'military option' by The New York Times, August 12, 2017. Article: Why is Egypt's new NGO law controversial? by Farah Najjar, Aljazeera, May 31, 2017. Video: Construction progress on the new Foreign Affairs Security Training Center (FASTC), U.S. Department of State, April 1, 2017. Article: An actual American war criminal may become our second-ranking diplomat by Eric Alterman, The Nation, February 2, 2017. Report: National Endowment for Democracy is first 'undesirable' NGO banned in Russia by Alec Luhn, The Guardian, July 28, 2015. Article: Did State Dept. mislead Congress about findings in an OMB report? This lawmaker says so. by Colby Itkowitz, The Washington Post, May 12, 2015. Report: Two years after Benghazi, State battles lawmakers over training site for agents by Ben Kamisar, The Hill, April 12, 2015. Article: To stop Iran's bomb, bomb Iran by John R. Bolton, The New York Times, March 26, 2015. Article: Price to avoid another Benghazi? House leaders question $461 million training center by Josh Siegel, The Daily Signal, June 25, 2014. Report: CIA admits role in 1953 Iranian coup by Saeed Kamali and Richard Norton-Taylor, The Guardian, August 19, 2013. Article: Egyptian military ousts Morsi, suspends constitution by Abigail Hauslohner, William Booth, and Sharaf al-Hourani, The Washington Post, July 3, 2013. Report: McCain's rules on lobbying face test by Matthew Mosk and Jeffrey H. Bimbaum, The Washington Post, May 23, 2008. Article: Bush aims to raise whose budget? by Brendan Koerner, Slate, January 22, 2004. Article: The networks of "democratic" interference by Thierry Meyssan, Voltairenet, January 22, 2004. Article: Venezuala coup linked to Bush team by Ed Vulliamy, The Guardian, April 21, 2002. Article: Venezuela gets big I.M.F credit, backing market reforms by Paul Lewis, The New York Times, July 13, 1996. Resources Archive.org: National Endowment for Democracy: Form 990 (2002-2015) Campaign Contributions: Maurice Tempelsman Political Campaign Contributions 2016 Election Cycle Congressional Research Service: State, Foreign Operations Appropriations: A Guide to Component Accounts Energy Report: BP Statistical Review of World Energy June 2017 Friends Committee on National Legislation: The Complex Crisis Fund International Republican Institute: Board of Directors International Republican Institute: FAQs LinkedIn Profile: Alison Fortier LinkedIn Profile: Judy Black National Democratic Institute: Board of Directors National Democratic Institute: FAQs National Endowment for Democracy: History National Endowment for Democracy: William Blum Paladin Capital Group Info: Michael Steed Publication: Journal of Democracy USAid: Office of Program, Policy, and Management U.S. Department of State: Foreign Affairs Security Training Center (FASTC) U.S. Government Accountability Office: Retirement Security Reports Website: National Endowment for Democracy Sound Clip Sources Testimony: State Department Fiscal Year 2019 Budget Request, Foreign Affairs Committee, C-SPAN, May 23, 2018. 5:32 Chairman Ed Royce (CA): The National Endowment for Democracy in particular should be strongly supported. Let’s face it: democracy is on the ropes worldwide; supporting it is a moral and strategic good. NED is backing critical programming in Venezuela and Nigeria and worldwide. It is no time to cut this programming. 6:00 Chairman Ed Royce (CA): The administration has rightly provided lethal arms to Ukraine, which remains under siege by Russian proxies. 6:16 Chairman Ed Royce (CA): A far more severe threat is Moscow’s information war. This committee has heard that Moscow’s goal isn’t so much to make Western citizens think this or think that; Russia’s goal is to destroy all confidence in objective thought. By undermining fact-based discussions with lies, our enemies hope to gravely damage Western democracies. The State Department must aggressively counter disinformation through its global engagement center, other means, and with department officials speaking out for the truth. 18:05 Mike Pompeo: On Monday I unveiled a new direction for the president’s Iran strategy. We will apply unprecedented financial pressure; coordinate with our DOD colleagues on deterrents efforts; support the Iranian people, perhaps most importantly; and hold out the prospect for a new deal with Iran. It simply needs to change its behavior. 19:40 Mike Pompeo: This budget request seeks $2.2 billion to help stimulate American economic growth by expanding markets for U.S. investment and ensuring the partner countries can fully participate in the global economy. 19:55 Mike Pompeo: America’s message, a noble one, must be shared with the world at all times. Gentleman Royce, you mentioned the global engagement center. We will work with the 55-plus-million dollars available to cover both its original mission, counter extremism, plus countering state-sponsored disinformation campaigns. We will not tolerate Russian interference in our 2018 elections. Much work has been done; there’s more to do. Rest assured that we will take the appropriate countermeasures in response to the continued Russian efforts. 35:05 Mike Pompeo: First, with respect to Venezuela, we did this morning receive a formal notification that our charged affairs had been PNG’d. We will respond appropriately, certainly reciprocally, but perhaps more than that. Perhaps proportionately. We understand that there’s a second U.S. officer who will also be PNG’d. We’re well aware. We’re watching the Maduro regime continue to engage in destructive behavior for the Venezuelan people. 1:44:35 Paul Rep. Cook (CA): Foreign military sales. A number of the countries are concerned. Peru is— Mike Pompeo: Mm-hmm. Rep. Cook: —I think they’re putting in a plug for the C-130Js. Very, very interested. And so I obviously am very, very concerned. Before, in the past, we’re much more involved in that. And as I said, there’s a lot of countries, most notably China and Iran, that are involved in that. What can we do to increase foreign military sales in that region? Pompeo: I, for one, would advocate for working closely with them and encouraging them to purchase U.S. equipment that fit their country, that was the right tool set for them, for themselves and their security interests. I hope that we can, across the board, streamline the State Department’s process connected with foreign military sales. There’s work to do. Rep. Cook: And I brought up this subject before in regards to NATO. You know, Eastern Europe, they’re still reliant on the parts from Russia. Once you go with another country, you’re going to be dependent on that. So, I think we’ve got to look at that whole situation, or once they buy, they’re going to be buying there for the next five generations or something. Pompeo: Yes, sir. Rep. Cook: Thank you very much. I yield back. 1:54:17 Rep. Scott Perry (PA): And in Bosnia, I’m concerned that there’s an October election and there’s a problem with the constitution. The date and accords were never supposed to last 20 years. They have. But I’m concerned that we’re not headed in the right place there. And I just want to get your thoughts on that, if we’re going to wait to see what happens, if we’re going to take preemptive action. I would hate to see that thing burn down and then—with the United States having troops on the ground there to try and secure the peace, and also if we’re interested in pursuing putting some forces there, again, to thwart Russia, and if that’s a consideration. So, those two topics, sir. Mike Pompeo: So, let me start first with Bosnia. We’re working on the very issue you described. I can’t say a lot about it, but know that the State Department, others, Department of Defense are there. We understand the risk. We think the region’s very important. We know the—and this transitions to your second part of the question which is, we know the Russians are hard at work there destabilizing— Rep. Perry: As are the Turks, right? Pompeo: Yes. And so there are a handful, although admittedly not sufficiently sized levers currently being employed, and we’re working to develop a strategy that puts us in a better place. 1:55:35 Rep. Scott Perry (PA): Mr. Secretary, this is a picture—I’m sure you’re well aware—of an M1 tank manufactured right here in the United States, paid for by the citizens of the United States, with their taxes. That is a Hezbollah flag on it. I am concerned and have written letters regarding the Train and Equip Program in Iraq and the Shia Crescent and the land bridges they’re building across Iraq with the militias there again. Many of the Iranian people want freedom, they want peace, and the don’t agree with the regime that they’re working—living under. But I offered amendments in the NDAA to stop the funding and the Train and Equip Program. One was found in favor; one was not. So we leave it up to you. I want to make sure that you’re aware that this is happening, including militias like Kata’ib Hezbollah, listed as a terrorist organization for killing American soldiers. And if the Congress is unwilling to stop it, I hope you will be willing to stop the funding and the Train and Equip Program in Iraq and funding the Iranian militias that are willing to kill Americans and Jews and everybody across the Crescent that disagrees with them. Mike Pompeo: I’ll say this: it is the case that when we perform Train and Equip functions from time to time, equipment ends up in the hands of the wrong people. It’s a risk inherent in those operations. The question becomes, is the value we’re getting from that training, those exercises, outweigh the risk that that happens? You should know that the U.S. government works diligently to put rules and processes in place to make that picture, or pictures like that, as infrequent as possible. Rep. Perry: I don’t think the Iraqis are complying. 2:03:45 Rep. Ron DeSantis (FL): In terms of what’s going on in Venezuela, there’s a pretty significant Cuban presence of military intelligence. Is that your estimation? Mike Pompeo: I’m sorry. Could you repeat the question? Rep. DeSantis: In terms of the situation in Venezuela, propping up the Maduro regime, is part of that the Cuban military and intelligence apparatus? Pompeo: In this setting I can say there are a great deal of Cuban influence that is working alongside the Maduro regime. Rep. DeSantis: And it’s not helpful to what America wants. Pompeo: It runs adverse to U.S. interests, directly adverse to U.S. interests. 2:05:42 Rep. Ron DeSantis (FL): The Iranian people, obviously, are not happy with this regime. I mean, this is a militant, Islamic regime that’s been really imposed on relatively pro-Western populous, educated middle class. We see the protests. The president has spoken out, I think correctly. What can we do to help, because it seems like the regime cracks down on the social networks, they don’t want there to be a free flow of information, but I think it’s certainly in our interests to empower people who view this regime as illegitimate and not representative of their ideals. Mike Pompeo: It’s long been U.S. deeply held position that we will do the things we can to ensure that peoples all around the world have their human rights, their political rights, their capacity to express themselves. We shouldn’t shy away from that with respect to Iran, either. There are a number of tools that we can use, some of which I’m now responsible for their implementation; others exist other places in government. We should bring them all to bear to allow the Iranian people to be governed by the leaders that they choose. 2:59:44 Rep. Ted Lieu (CA): I’d like to ask you now about Yemen. As you know, the war in Yemen is now the world’s worst humanitarian disaster. Over 22 million people are now at risk of starvation, 8 million don’t know where their next meal will be, and every 10 minutes a child dies of preventable causes. So the U.S. is involved in Yemen in two ways. One is we are striking terrorists. Now, I don’t have a problem with that. But the other way we’re involved is we are assisting the Saudi-led military coalition. And again, I don’t have a problem with assisting our allies, but I do have a problem when that coalition is killing large numbers of civilians through airstrikes that are nowhere near military targets. And as of last September, more than 5,000 civilians have been killed, the majority from these airstrikes. In 2016 the State Department, its lawyers, have wrote a memo saying that because we’re refueling these planes, the Saudi jets, and also providing them other assistance, that U.S. personnel could be considered a co-belligerent and liable for war crimes. I know you just came on as secretary of state. Wonder if you’ve had a chance yet to read that memo. Mike Pompeo: I have not. Rep. Lieu: At your convenience. Pompeo: But I will. I will review the memo. Rep. Lieu: Thank you. I appreciate that. And if you could also make a request to your state department to see if members of Congress could also review that memo in a classified setting as well, that’d be appreciated. Pompeo: Have you—You’ve not had a—I take it you’ve not had a chance to see it. Rep. Lieu: We have not. Pompeo: Yes, sir. Rep. Lieu: So if you could make that request, that’d be great. Pompeo: I will review that, absolutely. Rep. Lieu: Thank you. So, when this conflict first started, we had all these airstrikes from Saudi-led coalition, and what it turned out is that it’s not that they were trying to hit a Houthi vehicle that was moving and they missed and struck a bunch of civilians; what ended up happening is they intentionally struck those civilian targets. So they struck hospitals, weddings, schools, markets, and last year they struck a funeral, that killed hundreds of people, twice. So they hit this funeral, and the jets went around and hit it again a second time. Very precise. That’s why the Obama administration actually stopped a shipment of precision-guided munitions because they realized actually these jets are intending to strike their targets and they were civilians. It’s my understanding that the Trump administration is now going to go forward with that sale. Just wondering why do you think anything has changed in Yemen that would authorize this sale to go forward? Mike Pompeo: So, I’m cursorily familiar with the incidents you’re describing. There are a very rigid set of rules that are thought deeply about in every national security agency that I’ve been part of—at the CIA before, now at State Department—with respect to providing munitions to organizations that are intentionally engaging in civilian targeting. We have a complex set of rules and prohibitions. We would never do that. It is this administration’s judgment that providing the precision-guided munitions actually decreases the risk to civilians. And it’s for that reason we think this actually makes sense, certainly for our allies and partners but also for citizens that are engaged in ordinary activity inside of Yemen. And if I might, this administration’s also taken serious action to do our best to reduce the humanitarian crisis that is Yemen as well. We’ve not resolved it, but we’ve made real progress. Rep. Lieu: Thank you. News Interview: Bolton: 'Our goal should be regime change in Iran', Fox News, January 1, 2018. Video: 2004 State of the Union Address , C-SPAN, January 20, 2004. Congress: Ron Paul: War with Iran has already been decided by the Financial Elite, C-SPAN, January 3, 2012. 1:40:39* Senator Rand Paul (KY): I think many people would admit that the Iran agreement had some deficiencies. One of the largest deficiencies might have been that the $100 billion was released all at once instead of maybe gradually to help modulate behavior over a longer period of time. That being said, the $100 billion that was released was a great inducement to get Iran to sign the agreement. That was a carrot, and that carrot’s gone. They’ve gotten the good thing, and now we want compliance, and now we’re pulling out. And so the question is, what are the next inducements to get them to sign things, or will there not be? I think there’s a question with—there are two possibilities, basically, of what will happen. So you reintroduce the strongest sanctions ever. They either don’t work—that’s one possibility—because they’re unilateral, and some say unilateral sanctions won’t work. Let’s say they don’t work. That means Europe, China, and Russia continue to trade with them, and Iran says, “Well, they’re going to continue to trade with us. We’ll just keep abiding by the agreement.” They don’t develop any more nuclear weapons or technology towards that, but they don’t do anything else that you would like—ballistic missiles, less terrorism. So, really, basically, we don’t get what we want if the sanctions don’t work. Second possibility. Let’s say the sanctions do work. We have enough manipulation of money that flows through us from Europe. Europe does a lot of trade with us. Europe buckles. I think Russia and China still will trade with them, but let’s say Europe buckles. And let’s say it works, and it puts enough pressure on Iran, then there are two possibilities of what Iran does. The first possibility is they say, “Oh, Secretary Pompeo. We love Secretary Pompeo’s 12-point strategy, and we’re going to accept that.” I think that’s unlikely. The second possibility, if the sanctions work and they put enough pressure on them—Iran feels the pressure—is that they restart their nuclear centrifuge program. So those are two possibilities. But what I’d like to do is go through the 12 steps that you’d like Iran to do and sort of explore what these would mean if we thought about them in terms of bigger than Iran. So one of your first things is—and this came up during JCPOA, but nobody really could really get this done—you want Iran to reveal the military dimensions of its nuclear program. Well, let’s substitute Israel for Iran there. Does anybody think Israel’s going to reveal the military dimensions of their nuclear program? Well, you’ll say, “Well, they’re our friend.” Well, yeah, but from Iran’s perspective they see Israel as a rival and a regional rival. Let’s put Saudi Arabia in there. Well, Saudi Arabia revealed the military dimensions of its nuclear program. Well, some might say, “Mm, they don’t really have it.” But I’m guessing there are files over at the CIA that say, “Well, you know what? They have talked to people about purchasing it. Some say they have purchased nuclear technology.” I can guarantee we know that, and you probably can’t admit it, but let’s put Saudi Arabia in there. Are they willing to discuss anything they have done to develop nuclear weapons? So really what you’re asking for is something that they are never going to agree to. Okay? You can try to crip them. It’s sort of like unconditional surrender. You’re not getting that. Let’s move on. Proliferation of ballistic missiles. I don’t like them threatening surrounding countries or us with ballistic missiles. Nobody does. But they respond not just to us; they respond to Saudi Arabia. There’s a 1,000-year-old war over there. There’s a 1,000-year-old religious war over there, and there’s hostility between the two. So when we supply weapons and the Saudis buy ballistic missiles—the Saudis have a ballistic program—they respond to that. The Saudis and their allies, the Gulf sheikhdom, spend eight times more than Iran. So when you tell Iran, “Oh, well, you have to give up your ballistic-missile program,” but you don’t say anything to the Saudis, you think they’re ever going to sign that? They would have to be crippled and starving people in the streets for them ever to agree to give up their ballistic-missile program. Had we kept the Iran agreement with them and you said to the Iranians, “Well, we want less of an arms race over there. We’d like to have peace with Saudi Arabia. Could we get Saudi Arabia to the table, with Iran, to discuss either a freeze of ballistic missiles—” you know, when we went to Russia, we didn’t just succumb and say we’d give up our weapons. Neither did Russia. We did it in parity. We had an agreement. If you leave Saudi Arabia out of it and you leave Israel out of it and you look at Iran in isolation, that’s not the way they perceive it. So, don’t think they’re going to jump at your 12 notions here of what you’d like them to do. Mike Pompeo: Senator, may I make this one point? Paul: Go ahead. Pompeo: I think the example of Saudi Arabia’s a reasonable one. We have told the Saudis exactly what I asked from the Iranians. Paul: To talk about their nuclear program? Pompeo: They have said they want a peaceful nuclear-energy program, and we have told them we want a gold-standard, Section 123 agreement from them, which would not permit them to enrich. That is simply all I’ve asked of Iran as well. Paul: Do we have information that the Saudis have talked to actors in Pakistan and other places about purchasing nuclear technology? Pompeo: Sir, I can’t answer that here this morning. Paul: Which is to say we, in all likelihood, do have that information. And so the thing is it’s a one-way playing field. Unless we understand that there are two big players over there—really, three big players: you got Iran, you got Israel, and you got Saudi Arabia—we want Iran to do things we’re not willing to ask anybody else to do and that we would never do. So— Pompeo: Senator, I disagree with you. I think we ask most nations to do precisely what we’re asking Iran to do. Paul: Let’s move on to another one of your 12 points and the military support for the Houthi rebels. Well, once again, you’re asking them to end it, but you’re not asking the Saudis to end their bombardment of Yemen. I mean, if you look at the humanitarian disaster that is Yemen, it is squarely on the shoulders of the Saudis. And so we’re going to ask the Iranians to quit supplying—they, in all likelihood, are the ones supplying the missiles—and we get reports, and the Defense Department comes and says, “There’ve been 32 missiles strikes in Saudi Arabia.” Well, there’s been, like, 16,000 bombings of Yemen by Saudi Arabia. Nobody even mentions that. We act as if it didn’t even happen. If we are so ignorant that there’re two sides to this war, we’re never getting anywhere. Iran’s not going to stop doing that, but they might if you sat them down with the Saudi Arabians, said, “This arms race doesn’t make sense,” and Saudi Arabia’s willing to sit down at the table. You know, is Saudi Arabia willing to stop, another one’s withdrawal all forces under Iran’s command throughout the entirety of Syria? There were dozens of groups in there, even ISIS, that were getting weapons from Qatar and Saudi Arabia. In fact, one of the leaked emails from WikiLeaks was from Clinton to Podesta, saying, “My goodness. We’ve got to stop Saudi Arabia and Qatar from funding ISIS.” That’s a direct email. They were acknowledging they knew about it, and they were acknowledging it was a problem, but weapons were flowing in to all kinds of radicals in there. So if you want Iran to stop—and I mean, Saudi Arabia and Qatar are 10 times the problem, you know? The whole Syrian war has all of these radical jihadists. The people who attacked us came from Saudi Arabia. We ignore all that, and we lavish them with more bombs. So, really, until we acknowledge there are two sides to the war—or three sides to the war in the Middle East—you’re not going to get the agreement. I think it was naïve to pull out of the Iran agreement, and I think in the end, we’ll be worse off for it. United Nations Address: Jon Bolton U.S. Ambassador to the U.N., June 18, 2006. Cover Art Design by Only Child Imaginations Music Presented in This Episode Intro & Exit: Tired of Being Lied To by David Ippolito (found on Music Alley by mevio)  

Andrew Youderian is the founder of eCommerceFuel, a private community forum for six to eight figure eCommerce sites. After getting out of finance and buying and selling two eCommerce businesses, Andrew saw the need for a platform for the 7-figure eCommerce community. Looking for a space where this group of exceptional entrepreneurs could bounce ideas and information off one another, he started the website and has never looked back. In addition to the forum, eCommerceFuel holds a live annual event, publishes a yearly “state of the merchant” report, and now hosts a job board exclusively for the eCommerce domain. We spend this episode discussing the results of their 2018 state of the merchant eCommerce report. Episode Highlights: This year there were about 450 survey participants with an average store income of $2.3 million. Andrew shares the three big takeaways from the survey. Which niches are growing versus which are stagnant or shrinking, according to the survey. The fastest growing stores have a high component of Amazon revenue to them. A strategy that some bigger merchants are taking is to use Amazon as a way to help launch a brand, then taking the cash and momentum generated from Amazon to help build offline presence. We discuss top trends in shopping carts, email marketing, help-desks, and product reviews. We learn that eCommerce revenue values seem to be generally going up across the board. Which business models are experiencing the most growth and why dropshipping may have made a bit of a comeback last year. What the fastest growing eCommerce categories are among the survey takers. Who the favorite entrepreneur was from last year from among the top in the world. Transcription: Mark: Hey Joe, how are you? Joe: I'm good Mark! How are you doing today? Mark: I'm doing good, I've been busy these past week doing a few interviews. Joe: You have? You have been slacking and then picking up that slack and doing it more yourself. Thank you! Mark: I think anybody who's been listening to our show knows that you're not a slacking on this, but I'm just trying to play catch-up here to your three(3) episodes to everyone that I have done. But, I've been catching up this week and I'm really excited about the someone guest that we have coming up weeks. And one of the first ones is Andrew Youderian, whom we both know well from E-commerce field. Joe: I do! You know I tell the story often. The first time I went to an E-Commerce field event was in Nashville, I think it's 3 or 4 years. but I remember saying specifically that when I got back, you know, I talked about it. I heard more intelligent E-Commerce conversation in 24 hours than I heard in previous 24 months. It's an exceptional group of entrepreneurs and they help each other on a regular basis which is incredible. Mark: Yeah, I think, there are couple of groups out there which I have zero hesitation endorsing and have told people that they need to be a part of it. If anyone listening is in E-Commerce, E-Commerce Fuels is a private form that requires that you apply in order to get access to it, you have to have a business of a certain size to be able to get in. Some of the most intelligent that we know in the space and the most successful people that we know on the space are members of that form. It's a really, really good community. They have an event that they put on every year which is one of our favorite events to go to, all the E-Commerce feel alive. So, one of the things Andrew does every year though, because he's got all his members, you know, several hundred members who have successfully E-Commerce stores, is he surveys them and he puts together a full on report called ‘State of E-Commerce' or ‘State of the Merchant'. Can't remember the exact name of it. But this entire interview, he and I are talking about this report because the data in here is awesome! It's really, really cool! You get to see how fast are businesses is growing. What percentage of businesses are Amazon. We get to sift through (2.55) revenue side. What is the typical breakdown by channel. And one of the cool businesses data in the report this year was what niches are growing versus what's shrinking. For example, one of the cool things that got pointed out when we talked about a little bit is, men's clothing and accessories was among one of the fastest growing sectors. Conversely, women's clothing and accessories was one of the ones that was stagnant or declining. So, we go into, what's going on there! Lots of really cool data in that report. Joe: Interesting! Interesting! Andrew is a super nice guy! Full of integrity and character in the whole E-Commerce Fuel Group is a reflection of him. I believe so, let's just jump to it, see what he's got to say! Mark: Absolutely! Hey Andrew! Thanks for joining me! Andrew: Yeah! Thanks for having me here in Mark appreciated. Mark: Alright, you are joining me from a van obviously. Andrew: Yeah, look like a total sketch fall hair. It's kind of a old Mobil office I have. I'm on the road with the family and when I need to do podcast or interviews or phone calls, I usually come out here coz it's little quieter. As you know, we got kids, it can be tough to do inside with kids and ah.. Yeah, so here we are! Mark: I love it! Yeah, you're not the first guest to actually show up in the vehicle. We had Chad Annis on a while ago and he was on his RV. He's been doing it for nine months, just living the RV life for nine months. But I know you're out there, just kind of traveling around and on a vacation, so to speak, with your family, right? Andrew: Yeah! We're just kind of doing, doing a little trip. We love to get out of Montana. You're from—you'll appreciate this. I mean you're from Minneapolis, you know the winters can be a little brutal up north. We're in Montana and trying to get out of town and get us some more climate, you know, 2-3 months, the winter and work along the way but trying to get a little more vitamin D in the body, so that's what we do. Mark: Yeah! Our winters been super long here, my wife has told me that if it's goes on for a few more weeks, were leaving, she doesn't know where, were just going to go. Not move, were just going to go somewhere. I'm going to come home and she's just going to say, “get in the car.” So, see this, you and I know each other from E-commerce feel but I'm going to let you introduce yourself to our listeners and kind of your background and what you do. Andrew: Sure! So my background is- I'm trying to get from the beginning as brief of a story as possible at my points. Got on a school, working finance for couple of years and kind of invest in making world and learned a lot, got a lot of great experience but decided that didn't want to sell my soul to the corporate world, so quit and was looking for an opportunity to start a business and only enough, got into E-commerce, started selling CV Radios. I ran that business for a number of years, kind of two years into that. Start a second business, selling trolling motors, knowing E-commerce space, drop shipping business and couple years after that I just found that I was meeting a lot of people doing similar things that I was and it's kind of interesting very isolated, entrepreneurs in the E-commerce space. You know it'd be really cool if there was a community for these group of people so, started, it was called E-Commerce fuel which ended up evolving into a community for a high six (6) and seven (7) and eight (8) figure E-Commerce store orders. So I've since sold both of those moving E-commerce businesses. Now, my primary fulltime gig is running that community which in the ways, I try to add value in our team choice. To add value is through light events which Mark you and Quiet light has been generous enough to sponsor and support so thank you. Through live events, through a private forum that we have, kind of curated [inaudible 0:06:11.1] forum of people with experience in space and then through some proprietary software's that we've built. So that's my story and what I do. Mark: Yeah, and for anyone that is not familiar with the E-commerce fuel and the forum they're associated with, really, really valuable. I don't anybody who's a member of that forum who doesn't consider to be one of their top resources. And the conference put up every year, it is phenomenal. We go to a lot of conferences, absolutely love E-commerce fuel. Here in the E-commerce space we have a store that's six (6), seven (7), eight (8) figures. I don't know where you are with your registrations or what you're doing for accepting your memberships but tough work in the resource. Andrew: Well, thank you. I appreciate it. Mark: Yeah. So every year, you do a survey of the members, performance survey of the members of your forum and it's the State of the Merchant Report. Tell me a little bit about that and how you put those report together and what it talks about. Andrew: Yeah, so, I wanted to try to get a sense of what was happening with Merchants and that sudden figure range, 'cause you–Forbes will put up reports about, you know, the fortune five hundred (500) and you hear these stats about your target in Amazon and that's interesting but it's a very different world when you're in that kind of size business that I was in, that our members are in. And so every year, I put it together like you mentioned and just– it's a survey of about 50 questions. This last year we had about four hundred and fifty (450) people respond. The average size of the store owners responding was about two point three (2.3) million and we put together a lot of stats. Everything from— We put together everything together from: where the people are from, and what type of businesses they have , conversion rates, revenue growth, how Amazon is impacting their business, all those kind of things. So, yeah, that's the kind of the survey in a nutshell and there's kind of three big take aways that I can go into or if there's something else you wanted to talk about first , we can do that too Mark. Mark: Yeah, so let's go onto the three big takeaways and for anyone looking at this, there's –this is freely available online, the ecommercefuel.com and we'll link to it in the show notes. And probably, I hope for a member, I'll link to them an e-mail that I'll send out people as well about this podcast, but lot's are really good data in here. So you do this every year, you pour over the data and you take a look at the– you know, what's important, what were the big takeaways for you these year? Andrew: Yes! So the big takeaways, let's say for the last 2018, really 2017 but published 2018 was this incredibly strong year for growth for kind of that seven (7) figure store owner demographic. Revenue, year over year, revenue was up, thirty eight (38) % and only about eleven (11) % of stores didn't see any growth at all, so like last year- you know it was in it's high twenty's (20's) or twenty five (25), twenty six (26), you look at E-commerce in general it tends to grow in a twenty (20), twenty two-ish percent range. But this year was just an incredible year, really strong growth. That was one. The second thing was, was that Amazon was a driver for a lot [inaudible 0:08:57]. This isn't surprising but it's you see, how much Amazon is contributing to merchant's revenue. So, last year, the year before this, Amazon was supposed to be responsible for about twenty (20) percent of overall revenue so let's say, you know- of a someone who's near a million dollars in sales for an average store. Two hundred thousand of that would've been generated from Amazon. This year was up to twenty-eight (28) percent so this year, two hundred and eighty (280) thousands of their million dollars in revenue was coming from Amazon. So Amazon's definitely making up a bigger portion of merchant's pie. Counterpart of that though is, Amazon also is generating more headaches and complaints for people so we looked at the number of people every year who say that- you know, we ask them what their biggest challenge and struggle in their business is, and this last year, the number of people who said Amazon is the biggest struggle or one of them was to almost 3X. And this wasn't just people complaining that Amazon was killing their business, saying that they were drop-shipper and “Oh no, all my sales are dying because Amazon was stealing them” that was only a small fraction. Probably, you know, twenty (20) percent of people complaining, thus majority of them were complaining about things like Amazon's being more competitive, I'm too reliant to, I'm tired of dealing with some of their terms of service and policies or things like that. So Amazon's more up to a greyer revenue but also there's also additional overhead burden with that. And finally, the last big takeaway was that conversion rates increase dramatically across the board for all sellers. The rates were up about twenty five (25) percent- you know, year over year. So, last year conversion rate on average was at 2.10 percent this last year it jumped up to 2.664 percent, right on that range. And, you know that was, probably the most surprising step for me for the whole survey because, it's difficult enough to bump up your conversion rate by twenty (25) percent across a single site but to see that across a group of twenty (20), four hundred and fifty (450) stores on average and I thought maybe, you know maybe what we were saying was that you can be seeing more people shift to manufacturing or product labeling which tends to have a much higher conversion rate than let's say drop-shipping. But I saw that conversion rate boost across all different store types from drop-shipping to just reselling, to manufacturing and so, hard for me to explain, I kind of hypothesize that perhaps our community is getting a little bigger and merchants are maybe getting a little more advanced; the economy and the US particularly has done well this last year. Whatever the reason something back there, those were probably the three biggest takeaways that I have to work for. Mark: Alright, so one thing that I've always found interesting about your report is the percentage of sales that Amazon takes from some of your largest stores. What are the data show–if you remember of hand, I don't know if you have the report in front of you, but what are the data show from your largest stores and how much they are actually getting from Amazon? Andrew: Let me see here if we actually calculated that this year, so I don't think we actually– Let's see, we have– we measured a couple things, we didn't get the actual revenue from, you know, what percentage of the revenue Amazon was generated by stores that had a lot on Amazon but we did measure was kind of revenue growth for different stores if they weren't selling on Amazon, if they were selling on Amazon, or were Amazon was sixty (60) percent of their revenue. So when you break it down that way, Amazon, you know, stores aren't selling on all on Amazon, they're growing in about thirty (30) percent. Stores they're selling a little bit on Amazon, you know some of them are growing in about forty one (41) percent and stores where Amazon is, you know, makes up to sixty (60) percent plus of their revenue, they're growing at fifty one (51) percent. So, you're definitely seeing the fastest growing source, definitely have a very high component of Amazon revenue to and the same thing too for income growth, it follows kind of lock step with the income that people are seeing as well. Mark: Right, now I'm just going to go through this here, one chart that I see is the Amazon dominance trance. Amazon as a source number channel, looks like you have twenty six (26) percent there? Andrew: Yep, so that's twenty six (26) percent of merchants listed Amazon as their number one channel up from twenty (20) percent last year. Mark: See, that number right there, actually is almost staring 'cause it seems like with the restore I see, it may have started flying with the website and then they move over to Amazon and Amazon took up all of the revenue. This is showing what seventy four (74) percent are still have other channel as their dominant channels or maybe they're just so diversified, What's the story behind that? Andrew: That's good question! I think it's a lot of our members are, I would say probably three quarters of them for whatever reason don't– are not a primarily–they have a very good presence off of Amazon as well and maybe, I don't know if that's just culture or part of it's to the [inaudible 0:13:20.7] silver screening and who we kind of bring in to the community but I think that might be more of–a bias of our community as to maybe just a general market thing 'cause you see, as you said, a lot of–it's probably under what you've expect to see. So I'm not exactly sure, I think part of that might just be a demographic work community report. Mark: I think it's fast– I think it's useful data, especially for people that have an E-commerce businesses who're think that they want to make Amazon their pear play. I've talked to a few business owners they've said wildly, “I'm going to focus my attention to-on Amazon because, it's for the money, yes, and why would I take away my other efforts from Amazon and make as much money.” But it appears as if you do have a number of stores that are doing that seven (7) and eight (8) figure revenue almost, without Amazon being that dominant channel. Andrew: yeah definitely and I think what a lot of the savvy merchants that I see in our community doing in any kind of floss and secret to Amazon is, it's hard to pass up free money and easy money and granted that Amazon's getting harder but still it's a pre-power form and conquering opportunity even in 2018. But their mindset much of the time is use Amazon as a way to help launch a brand, to help generate some cash flow and then use the momentum you can generate from Amazon, Use the cash you can generate from Amazon to help build your off Amazon, your own dot com, your own web store presence, because all fully that's the asset that you own and i's much less rescue than being be-haunt by Amazon going forward so I think that's a strategy a lot of us, as bigger merchants are taking. Mark: That's absolutely see as well with Amazon is that launch process tends to be. You want to be testing your products and been able to launch a brand so much faster because of the size of the market place. Let's talk real quick about software. You guys have a very cool part of your community where your community rates software that they're using and it's feedbacks. So you have like a star rating. If somebody wants to find like a good shopping card or what shopping card they should use, or maybe help desk software. You guys have a whole record of software within the community that rates that, right? Andrew: We do, yeah, and so part of it is the ratings like you mentioned another part of it, and maybe more telling is– is the usage stats. We have about a thousand members in our community and our software goes out and crawls all of our member's stores on a weekly basis and uses an integration we've built with to be able to tell what all of the members are using. So we can tell in a real time that “Oh, you know, forty four (44) percent of our members are on Shopify this year versus, you know thirty seven (37) percent last year.” Whatever it is. So we can get stats on what people are using but also people– our members who rate the software as well as, with essence, what's– you know, what people like. Mark: That's– that's pretty cool. So what software would you say is really– sum of the people should be paying attention to in 2018? What's really been growing quite a bit over the past year? Andrew: I'd say, you know, search shopping biggest one's and that's probably become as a surprise to people but Shopify just dominates in this area, you look at that thousand-ish area in our community and I think probably about forty (40)– Four hundred and twenty (420), four hundred and thirty (430) of them succumb, you know, over forty (40) percent close to forty five (45) percent use Shopify and the number of people we've seen switch to Shopify from Magento over the last two (2)- three (3) years is just unbelievable, they've done a really good job capturing that market shares. So, on a shopping card side, that's when I'd say, the other four well kind of three that we have within the– still the merchant E-mail marketing, Mailchimp is the number one. They've got two hundred and eighty two (282) out of our top one thousand and Clivio's to seventeen of our top one thousand. So both those are kind of the leaders there. Fairly close. Help desks, we've got Zendesk- is the top to use, sixty one (61) out of a thousand use them, but help scouts pretty close behind there and they get slightly better ratings. And I would be surprised if we didn't see a flip-flop of that seen help scout come on the top over the next year. And for product reviews, Shopify parse based on the facts that people use, Shopify is reviewed, built on reviews the system has most popularly used. YAGPO used to be that number one spot but they dropped to number three (3) this last year. Partially, they got great functionality but I think a lot of the kind of experience that I've heard from stores is just their pricing is getting quite a bit more expensive. And so you see, companies like Stem Dot ayo who offers similar functionality at a much lower price might come in, they'd jump up significantly this year up to the number two (2) spot. So, those were kind of the trends I'm seeing. For disclosure we've had the Claygo sponsor of our podcast. YAGPO use to sponsor us and Shoprite sponsored us in the past. Mark: Right so that might be infusive but I'd want to share something, cause I think you'll actually appreciate this. I'm working on a client right now and hopefully, let's say business here soon, tell me last time you heard this: He's on Yahoo! shopping card. Andrew: Well occasionally we get somebody on the forum saying “Hey, I'm on Yahoo! stores, should I migrate or how do I migrate.” It's always an entertaining thread to read. Yeah, that's– curious people laugh. Mark: When they told me that, It's like “Woah, I haven't heard that for at least like five or six years. It used to be the gold standard that everybody used. Andrew: Well, I think- I mean, if you look in the cell that's probably a decent positioning stand point for someone who's careful of migrations and reason. I'd still say “Hey!” but you know, I'm sure there's some incredibly converting Yahoo! store sites out there but you can probably modernize and probably get thick enough conversion, it's a rebrand, it's a nice value out of your– if you're going to buy this thing. Mark: Yeah, that's an interesting listing, which I'm sure a lot of people will be looking at once it comes out but yeah. So , let's talk a little bit about Magento and fact that there's– I seem I heard a little bit, my only foreign in E-commerce that I wrote a blog post on this years ago but it was kind of disaster for myself. My foreign in E-commerce side, what with Magento and– My goodness, I had so much trouble with it. What do you think the problem is with Magento. Are they just losing out at Shopify or are there problems that are kind of inherent at Shopify. Andrew. It's– I think it really depends year-use case. It's–Magento's incredibly powerful. They've got a decent eco-system for a lot of their extensions but it's just so complex. Like I've been on multiple shopping cards; Zencard, Shopify, Magento. And by far, the hardest one to customize was Magento. Even just changing layouts around on the homepage was a nightmare and I– so I think, I think the problem is, is that it's-it's very powerful but it's much more complex than your average store owners specially in the seven (7) figures is going to need. When you look at the benefit of having full customization verse's the benefit of ease of administration and up key maintenance Shopify or another Host solution just makes, just makes more sense. And I think that there, when you think about it, if you do actually need to have access to the code base to be able to fully customize your site which is definitely–there are definitely stores out there that would be able to create custom functionality, be able to put together custom integrations that you can, with maybe some hosting solutions if the IPI's would allow it. If you need a hundred percent customization there are other cards out there that maybe– a little lighter way or quite as heavy and resource intensive and hard to customize as Magento that are probably a better option for people on that seven (7) figure range. Mark: Yeah, alright, cool. I want to go to the first point that you brought up, and that is, that revenues are up across the board from a review that you've seen, which this is something that is seen across the board as well with the business that were selling right? The business that you're selling, the values just seem going up, up, and up. And I don't know if this is a maturation or the industry just businesses that have been around longer and now are a richer skill or– really what's behind it? You make a point in your report here about– where is it? That would be the margins, the cross margins seem to hold up as well. Can you come on a little bit on the margins that you're seeing on E-commerce. I think the margins here– seen: growth margin, average of 39.2 percent and that margins of 17.4 percent. What is the trend to start with bend with that and over the past few of these revenues growing that's all same level? Andrew: Yeah, So this is something that surprise me, with how much Amazon is growing and how, you know much it's supposed to talk about. Our margin bends this opportunity. You would expect that margins to come on with more pressure this year. What I found was that they didn't slide as much as I thought they would've. Tiny bit but not very much, like you mentioned, the growth margin was 39.2 percent I think last year was a little bit higher, like 39.7 or 8 percent so it sled like a tiny bit but not much and same on the net merchant this year it was 70.4. I think last year it was 70.8 or 9. So it came down a little bit but nearly as much as I was expecting to see and if you look at the margins of stores for selling primarily on their own platform versus that are primarily selling on Amazon. This might be interesting for people, the growth margin for people primarily signed on Amazon is thirty six (36) percent versus 40.4 percent selling by their own store. And neither I expect that because Amazon takes a fee and new work fees that pays on top for Veer store. But even when you count for all the fees and the advertising you get bend your own store versus Amazon. You're still going to set a better margin selling on your own stores 17.7 percent after all said and done versus Amazon which is 16.6 so that's kind of hell of margins broke down this year. Mark: That's fascinating! Something that I feel being of interest with a lot of buyers is this average growth by business model and the format. So obviously with E-commerce you have a lot of different ways that you can do E-commerce and I'll get buyers sometimes say “Men, I want to buy a business.” “What are you thinking of?” “E-commerce.” “What type of the E-commerce?” I don't know. Okay– You have to understand like, in E-commerce there's some significant differences. Drop shipping had growth of 32.7 percent recently 27.6. I'm actually a little surprised to see more growth in the drop shipping category than in reselling category. Andrew: I was too. I was very surprised to see that. And one of my guesses about why that was, just a guess but this last year, Shopify bought Oberlo, I believe it's that pronounced, the integrator with Ali Express. You kind of have seen a significant up taken in people using that drop shipping from China via AliExpress model this year or last eighteen (18) months and I wonder if that– part of that is a responsible fact 'cause looking back at last year's report, if I remember correctly, drop shipping was– had the lowest growth. I think our selling beat it out. So, I wonder if that is what potentially changed the tides on things. Mark: Yeah, possible. And in all fairness you list here the percentage of stores that are also have flatten beckoning revenues and drop shipping seems to be just kind of split right down the middle here. You have thirty three (33) percent, basically growing thirty three (33) percent that are flat or declining so they're also– although they're doing okay there is a number that are also in a hurting category. Andrew: Exactly! yeah, Exactly, about a third of drop shipping business is at either flat or in declines. So last year, again surprisingly it's–I was– seeing the numbers, having a drop shipping business myself, whether reasons I sold that business was because I saw they had wins with drop shipping, it's pretty much more difficult with Amazon and with some other forces and last year you stated, the merchant fifty (50) percent of drop shipping stores were either flat or declining. And that's come down significantly where you're only thirty three (33) percent or in that category now. So I think part of that is potentially or below, I think part of that is just an improved year. But when you look at the stores in the other categories in rough shape, either stalled out or shrinking, you'll see much smaller numbers. Any more from fifteen (15) to twenty (20) percent for all the other categories, reselling private label, manufacturing. So yeah, so definitely some stronger areas, I think still drop shipping– there is still drop shipping business I think that work well. It's just a much harder nut to crack and you really have to be able to have a good way to add value outside of the product because you're resetting commodities and come on in and sell this as well. So it's just trickier to get right at it. Mark: Right! And I think there are some industries back with the shoverey I had into E-commerce with doing gun safes. It's going to be not very realistic to the warehouse. Gun safe in most cases once you're doing very large volumes just because the shipping cost or so, so high regardless what you're doing. Andrew: Right. Mark: So there are some businesses that land themselves to that. I think it should be no surprise to anybody that private label and manufacturing seem to be the biggest winners with forty three (43) and forty two (42) percent on every forty three (43) percent both the categories were growing and only twenty one (21) of fifteen (15) percent of those categories respectively were shrinking. Andrew: just to clarify mark, that's– so for private label and manufacturing that's the actual revenue growth rate per year. So private label will be growing like forty three (43) percent and manufacturing growing in about forty two (42) percent per year. Mark: Okay! Good! Good clarification. Fastest growing category. Is this something that we could ask all the time or what businesses are hot now? Which should I be looking for a buyer or looking to buy something? At the top of your list pet supplies which isn't a huge surprise whenever we get a business that deals with pets. Oh men, I think just flies out the shelf when I get someone with inquiries on that. But I'm well surprised about food. Andrew: And I'll put on a disclaimer on here. We have forum of fifty people respond, you break down, let's say twenty (20) or thirty (30) categories. We do not have growth bust to this as I would love and I imagine that if we got– if we have five (5) thousand, I'm sure that this numbers might be a little bit different. Take this with a little bit of a aggression that if we didn't have–we had almost no data points, these are coming off to history businesses to come off you know. It's nine (9) or ten (10) or more businesses so-. But yeah food is on there and I've seen, and I told you, a handful of businesses doing well in the food space over the last year so, That was little surprising but yeah, definitely nonetheless. It was coming in about fifty six (56) percent year over year. And again another carry up for this is again our stores are in a small in a high six (6), seven (7) figure range a lot of them so, you probably want to see high gross rates here than you would, just across the board for any businesses but still strong show food. Mark: Yeah! and probably one of the most eyed- piece of data that I've seen in to support in again. I'm focusing a lot on this one category because I think it's going to be interesting for a lot of our buyers. Men's clothing, thumbs up! Women's clothing, not growing as fast. Such an interesting this really. Andrew: Yeah! I mean it's not even-it's a huge gap. Fifty three (53) percent, men's clothing and accessories versus twenty eight (28) percent in woman's clothing and accessories and I think it's– I think part of that is just you have– I mean woman's fashion, I think is more saturated, more– just traditionally. And I think you're starting to see more interesting kind of men's apparel come out. Specially direct to consumer, men's apparel and– yeah it's almost current twice as fast 'cause I just think there's more room than there is much competition. There's still, I mean your apparel, not an easy place to be in but men's versus women, I think men's probably much easier place to make money right now. Mark: Yeah, absolutely! So, last, put them in a do with the steadily commerce– clocking pretty quickly, I think this is probably the funniest question I've seen, anybody ask on survery about your favorite entrepreneur. How did you select these four entrepreneurs. And the four that you choose likely just set anyone, let's see: Ian Moss, Richard Branson, Mark Cuban, and Jeff Basels. Some of those makes sense, how did you slot those four? Andrew: Oh, I got to have Basels on the right 'cause he's the you know, king of E-commerce. The other, I was just trying to come up with, with four well-known billionaires, the idea of being cool, do you know what billionaire who you want to have lunch with and just top up of my head once that came to mind that were worth the billion dollars at least is Ian and kind of just came to me quickly was those four, kind of those than that. Mark: I'm actually surprised Ian Moss by large margins. Andrew: (laughs) You want to be the– Almost thirty (30) percent it was Richard Branson, second was twenty five (25), Cuban twenty three (23), and Basels. Surprisingly or maybe not so surprisingly given this is an E-commerce survey and– some people in here, a little help with the others as well, was Basels with 22.2 so– Mark: I'm not surprised at all. I was really hoping back think we are can you get to it this time, so maybe we can do it at future episode, I was really hoping to talk a little bit about you're experiences on your own businesses, your own E-commerce businesses and what that was like because you self-sold, you didn't use appropriate off those and I think the first one you did– Didn't you do a public auction with that? Andrew: First one? I did and it was kind of strange and I think you were kind enough to retouch me after that and give me some tips and talk to me about it in a real gracious way. I did it was reverse auction, so the way it worked was like I listed the site– well first it was– everything was publicly transparent as you know most of the sales that you do, fairly quiet about the financials, the instance, the data. And I– the options, I published all the financials, all the key things, there was a few things I held back that might have been easy to rip-off the business with but ninety (90) percent, for PINO balance sheet, all I can have set, I made public and– so that was one part. Second part was I do the answer, reverse auction and so the price started at a hundred and ninety to eighty five thousand dollars, and then every week would drop by ten thousand dollars until somebody decide they wanted to buy it and I had someone, I think at the first week of before evening drop, and take it up. So it was kind of a very unorthodox way to sell a business and only the first one to say I think I lacked out on getting a great buyer from the out set that we work well together and close the deal. I very much could've blown it in my face, but -yeah. A little bit different. Mark: If somebody wants to look at that, you can do a search on Google for E-commerce fuel and sign E-commerce business. I believe it actually come up in the third results, if I'm not mistaken or we can make it easier and link up our show notes, and some one will like the post . Andrew: Also, new link for the show notes and also if you could Google E-commerce fuel reverse auction or reverse auction “trollingmotors.net” That's the name of the business that might pop-up as well. Mark: That's right, remember that new E-mail do you have? I mean it was completely selfish forums on my part, I just wanted to be in front of the audience so– Andrew: (laughs) Mark: But see you got a lot of really cool resources available in E-commerce field obviously there is a form which is you have to apply for in order to get in to say no that you're going to get high quality members there. You guys also have a job board that you release in week. I think it's so , discretion it's so often to people who buys site and who want to have fines with good confidence and help. I don't really recommend anything to people but you guys just recently started up a job org. Andrew: We did, yeah! That something we saw was a both kind of a gap in the market and also just like you said, something our members are having a hard time with was finding a really good quality E-commerce talent. and our job award is focused on E-commerce directors or managers kind of high level. You know people they can run an entire operations for an owner as well as exceptional marketers PPC, E-mail Mark any things like that and exceptional customer service reps so people that are really good on customer service over the phone or email or chats. So that's our job board list in the positions we really focus on, and try to– try to build a community, a job board that's healthier so that when you run a store, you know where you can go to get in front of an audience of people looking for dispositions and if you're lucky to get the E-commerce world it's a great place to going to be able to find an opportunity, hopefully to get plugged in and you can actually find that at ecommercefuel.com/jobs. Mark: you're going to owe me a lot of thanks, I'm going to send them, all on the show notes. Andrew: , So Mark, I will happily send you as many links– [inaudible 0:32:58.6] I bet that won't be a problem. Mark: Of course, it's been an awesome state of Merchant report, this is your second doing it, is that right? Andrew: Second year doing it, hope to do it every year. And yeah– this is the second year. Mark: It's also lot of work to put together but there's few things I look forward to. As one of those things I look forward to, I think there's actually really good data insights in this report. Anyway that's been invite, or anyone who's in E-commerce space in general. This is something that you want to check out for sure. If you are not familiar with the E-commerce fuel I would definitely recommend checking them out and I know I'm completely endorsing you, this is not something I normally do but I really do believe we should do in over there at E-commerce fuel. I know so many members there that they become friends of our company and personal friends as well. I like to brag about things that I think will actually help people and honestly your group is out there helping a lot of people in space. Andrew: well thank you, I appreciate the kind words, Mark. And one thing I wanted to mention just on a say the merchant if you're a daily geek and you want the add the numbers or your smarter than me which is almost certainly the case and one plots some more insights from these, we make all of the data just openly available so you can go to the webpage for this post and download the full data set so by all means a stats measure or try to do the best I can but if you want to -if you have insights you can plot of it we do make whole data set available for people so, Mark: Yeah! and if you pull on any insights send an email over to Andrew, just let him know. I'm sure he would love to see it. Andrew: I'd love to hear about it, yeah , please do. Mark: Cool, Andrew thanks, so much for coming on, I hope to have you on some time in the future. Really, really appreciate it. Andrew: Mark, thanks for letting me, you know, the invitation and for the support that you've given the- to our fans, to our community over the years. Appreciate that as well Mark: Cool, alright, well hey, enjoy that vacation! Andrew: Thanks appreciate that! Links and Resources: eCommerceFuel State of the Merchant 2018 Story of Andrew's first eCommerce site sale eCommerce fuel job board

Let's dive into WHAT gets you paid. It's not the offer!... Hey. What's going on, everyone? This is Steve Larsen. You're listening to probably one of my favorite episodes of Sales Funnel Radio so far. I've spent the last four years learning from the most brilliant marketers today. Now, I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt? Completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio... What's up, guys? Hey, I know probably every episode is my favorite episode when I'm doing it. Anyway, this is one of the core reasons and ways to actually make more money... What? Hopefully, that's an exciting topic for you. Hey. Next to me to my right right now, it's a chest. I've got a bunch of random stuff in there. Some guns in there. Frankly, it's extremely very thin, brittle chest. It's slightly painted green. There's these little latches on it that are all rusted out. Frankly, it looks like a piece of junk. It does. For right now in today's value, you probably wouldn't get much for this, which is interesting. How many guys want to buy it? I would love to maybe ship it out to you if you guys want to buy it. Anyway, that'd be really, really awesome if you guys want to purchase it. You're like, "What, Steve? Are you kidding me?" All right. Let me shift it up for you now. Let me tell you that this chest belonged to Captain Wayne Kartchner, an ancestor of mine. This thing is old, guys. This is an heirloom. It's next to me. it's rusted out. I do keep a few things in it but it's next to me here. Captain Wayne Kartchner. I've got several military members that have been in my bloodline, which is part of why I went into as well for myself. Interesting. How many guys want to buy it now? Would you be shocked if the price that I sold this for after telling you that story would be a little bit higher? No. It wouldn't shock you, would it? It would not shock you at all that I'd actually charge more money for that. Hey. I've got some pieces of dead tree over here. It's awesome. There's some blank ink on them. It's a book. Anyway, how many guys want it? Sweet. Sweet. Cool. You know, I'm going to sell it for 100 bucks. If you guys want it, just message me right now. Is that cool? All right. What if I was to tell you that this one book has made me a butt ton of money and has actually given me the life that I have been wanting really, really bad? Cool. Is it worth 795? You guys get what I'm getting at? Hopefully, you are. One of the questions I've been getting a lot lately... Some guy wrote out and he said, "Hey. This is one of the topics I've been pounding on a lot lately for my coaching students." I wanted to be able to go in and I wanted to teach you guys the same thing. This is important. This is very important... What I want you to know is we're about offer creation. Offer creation and storytelling. Those are the only two things that I really care about anymore. Okay? Those are the two most lucrative skillsets I can even think of. The farther I follow this rabbit hole down, the farther I've realized, the more I've realized that that's really it. That's really it... I don't have to be an amazing, creative individual with Photoshop. I like Photoshop. I don't have to be an amazing, creative individual with ... I don't have to know how to code. There's a lot of people that know how to do this. Okay. I can outsource all that stuff but the thing that I cannot outsource very well is this whole storytelling offer creation piece. Why? Why?.. Let me tell you a story real quick. A man walks down the street. It's actually an alley. He walks down the street. He's creeping. He gets shot and dies. Okay? Let me switch it up for you though and give you some context. It's a war zone and he's a soldier. Okay? Huh? Right? In one second, you might think that someone was murdered. In another, you might think that they were just killed in the battle zone. Fascinating context. Context is everything. Context is what actually delivers value. Okay? Offers is not where value is created... I want you to know that. That's what I'm trying to tell you. I'm trying to help you guys. Look around at these objects that are around you. One of my favorite stories is a story of this violin. I don't know if it's true or not. It's a movie. You guys might know it. This movie where this violin is being shown. It's at an auction. They're auctioning off this super old violin. Somebody's like, "Yeah. I don't remember the price once were but it was super low." Everyone's like, "Really?" The auctioneer's like, "You only paid that much for it and no one would go any higher." Suddenly, this old gentleman just starts walking up to the front of the room. He takes the violin. In front of everybody, he starts to clean it. He cleans the violin. He polishes it. He tunes it. He plays the most incredible song and just hands it back to the auctioneers and goes and sits back down. The offers for the violin go through the roof. Why? Context, guys. Story. A story creates context for things. Okay? When we're thinking about offer creation and products and value and how to make more money, you have to understand. Your offer is not what creates value. Offers do not create value. They deliver it. They don't make it. Okay. They deliver it... They scratch the edge but they don't make value. What makes value is the sales message. Okay? For example, a lot of you guys know that I'm religious. Here's a biblical example. There's a woman. She goes and she pays tithing. She gives away just two pieces of coin, whatever it was. I can't remember how much. Some rich people next to her make fun of her because she only gave just a little. Okay? Now, from a monetary standpoint, she gave just a little bit. These other people give a ton because they have a lot of money. Christ, he's sitting on the side. He says, "Who gave more?" Everyone said, "Well, the rich people." Actually, let's get some context here. That was almost all of her money. How much more worth were those coins that she gave? Think about it in those kinds of terms. Think about it. Okay? There's a lot of things, objects, heirlooms you may be even given. For example, I go over to Cache Valley every once in a while. I've got family over there. I had no idea that one of my ancestors in I think, Sweden or Denmark. I can't remember now... I could say this if I wasn't recording an episode right now. One of my ancestors got on a ship and lived on a ship going back and forth between. This is in the mid 1800s. Going back and forth between America and England until he had enough money to get off the ship and he walked across America seven times helping people from the East Coast all the way over to the West Coast. Back and forth, back and forth, back and forth. He did it seven times... The guy was so intense and such a leader but a humble leader. No one else really knew. Anyway, they wanted him to settle in this area, Cache Valley. They wanted him to be the mayor. He said no. He did not want to be the mayor. They went in and they literally voted him to be the mayor without him wanting to be the mayor. They made him the mayor. Okay?... They called him to be the leadership and he did not want to be in it. He constantly fought back. The only way is because by public vote, they just chose him to be and they decided to be. He ran from it. He didn't want to be. Now that I go into Cache Valley, that place means more to me. That means more to me. He settled part of that area over there. He helped create the towns and everything. When I go in there, it means more to me now. Why? Context. Okay? Story. I know the story now. I went and I saw his gravestone. That guy was a crazy entrepreneur. I had no idea until I learned that. That gravestone means a lot more to me now because I know the story. I know the context. Value is created in story... Story changes context. Context is what creates value. When I sit back and I say, "Hey. Go get this thing called ClickFunnels. Go get this product over here. I've got this cool product over here called Secret MLM Hacks. It's killing it. It's awesome. We have a lot of cool success stories. People are doing great in it." If I just go say that, you'd be like, "Oh, sweet. An opportunity for Steven to take my money." Right?... If I start telling my actual story though, if I develop a sales message, if I use some frameworks that's meant to change the way that the people see the world, that people see the product, value is created in a sales message, not an offer. It's the reason I laugh so hard. People are like, "Well, I would go selling it but I'm not done creating the offer. I don't think anybody will pay for the offer yet." I'm always like, "My gosh. That is not how value is created." Okay? Value is not created through the offer. It is delivered through it but it's not created in it. It's created inside the sales message. Because the sales message delivers context. The sales message changes frames. It changes the blueprint of how we see the world, of how we see the object, of how we see the offer. Okay? Get good at developing those stories. Get good at telling those stories. That's the whole reason why I keep trying to preach that just a little bit. I know I've pounded it hard in the past little bit but it's the reason why, too. I was telling them to go publish. Publish, publish, publish. I know I'm a broken record with the publishing thing. Okay? I know I am but it's because when you publish, people see you differently. You are changing the context that they're looking at you with. How many of you guys when you first saw me, you're like, "Oh, yeah. That's the lead funnel brother ClickFunnels." Without listening to this podcast, how many of you guys ... You guys didn't know much about me. You didn't have affinity for my brand and what I'm doing. You didn't. That's fine. I know that. I knew that. Therefore, I publish. Does that make sense? Now, when I say, "Hey. I'm out at an event. Hey. I'm out on a mastermind. Hey. This is a sweet book." By the way, I'm writing a book right now about all the lessons I learned next to the desk of Russell Brunson. Okay? It's freaking awesome. Okay? I'm so excited. My gosh, it's so good. It's 300 pages. It's really, really good. Anyway, you guys don't care about that though until I deliver context. Until I deliver context. I need you to know that. I'm just trying to help you understand that. When you are developing your offers, when you're coming up with something new to sell, that's the reason why first, you start with the sales message piece... You're going to have to figure out on a very rough draft 30,000 foot view level of what your offer is or an idea of what it's going to be. They don't make the thing until you know that actually turns money. It's not the offer that's turning money, okay? You don't get paid because of an offer. You don't. Okay? You get paid because of a sales message, because of a sales letter. That's what gets you paid. That's the thing to obsess over. If there's any skillset I can beg you guys to go learn and be obsessive over, it is the skillset of telling stories. Okay? It is the skillset of selling stuff. It's the skillset. Thankfully, one more step back on that ladder is becoming a good marketer. Because being a good marketer, you don't have to sell as hard, which is awesome. At the core of marketing, it's storytelling. It's educating. It's educating with the intent that they go and purchase something. Okay? That's what marketing is. You're changing belief patterns. How do you do that? You're changing context. You're adding context. You're taking away context. You're adding things to it so they look differently at an object that might otherwise be four pieces of thin wood next to me on the side, right here on the floor. You know what I mean? There's context with it now. I know that there's a story behind it. I know that there is a story... People will pay more because now, they know the story. They know the context. They see the value. It's four pieces of wood that's pretty destroyed. You know what I mean? Did the monetary actual value of this chest right next to me changed when I told you that story? Not really. No, it did. It's the same pieces of wood. It's not like it's an appreciating asset. It's this piece of wood right here. Why does it have a lot of value? Because of the context, because of the story that you now know. When you're developing your offers, please know that that's not where you get paid. You get paid because of story, which ultimately is your sales message. Anyway, that's the whole point I'm trying to help you guys. The products and offers, it's not where the value is created. It's in the sales message. The product and offer just delivers. It delivers on the value but that's not where the value is created. If you're having a hard time selling your stuff, number one, yeah, definitely. Look at your offer. Maybe there's certain things in there that ... I don't know. It just sucks. The reality is, is that you could go in and have a crappy offer with a fantastic sales message. It's a classic example when you go and buy something on the internet and it shows up and it's pure garbage. Why did that work? It worked because the sales message was amazing. It was incredible. The actual product itself was terrible. Okay? That's a two-step method of getting paid more. Just number one, bring it from a product and turn it into an offer. Don't sell products. Sell offers. Number two. Man, make this incredible story. Make an amazing sales message because that's really what assigns value. I will never get rid of my ClickFunnels account. Never. Ever. Why? Not just because of the money that comes from it, because of all the story. The stories that Russell tells where he goes out and he says, "Hey, look." I even saw it. When people, they had never used their ClickFunnels account ever. They just like the t-shirt because they liked the culture that's behind it. They've got t-shirts. They've got the context behind why that t-shirt matters. Does that make sense? I'm trying to close you, guys. You guys getting this? Anyway, I hope that that is hitting home for you. This is such a huge topic and I'm trying to hit it straight between the eyes. Because there's a lot of people who've been saying this stuff to me lately. They're saying this to me lately. All right?... "Hey. I'm not done with my offer yet. Therefore, I cannot sell anything." It's like, "Well, that's not how things are sold. Yes, you can." All right? Someone reached out to me today and I can't remember who said it. Snippy is not the right word. They're very forward though. How would somebody purchase something that's not created yet? When I say, "Hey. Go create a sales message and start selling before the actual offer and products are created." Somebody's like, "Who would do that?" Like, "Well, a lot of people do that that's why I've launched everything." When we launched Funnel Builder Secrets, that whole offer went out there. Incredible offer. The offer wasn't made yet. We knew what it was but it wasn't created. We actually didn't put it together yet. An amazing sales message put this together. We made millions of dollars off that thing before it was even done. Lots of money. The original Two Comma Club Coaching program secrets master class, when I was putting that together, we're selling that thing. It wasn't a Two Comma Club before the thing was even done. Why? Because the value was already assigned. Now, the value was assigned, people were paying for it because the value was higher in perceived value than they were actually paying for it. Then I could go in and I could just create it. I literally created it one week ahead of them. Who does that? A lot of people. I just listened to a sweet interview with Ezra Firestone and Ryan Moran. Actually, Russell sent it over to me. He was saying this exact type of thing. Ezra Firestone does the same exact thing. He creates this cool sales message, makes sure that it sells. He sells to his Beta users for $1,000. The future people have to purchase it for $1500. That first Beta group helps him create the product that they purchased. That makes sense? Anyway, I think I said that, does that make sense too many times. I got to start breaking up more trial closes. Anyway, I hope though that like I said, that's hitting home. That you guys are getting it. Okay? The ability to develop a marketing and sales message is so powerful. That is where value is created. That is where value is assigned because it's where context is delivered. Okay? It's where context is given. We see the blueprint of the object differently. Even though this water bottle in front of me, I used to backpack a lot growing up. There was this Nalgene water bottle that I had. That thing went with me everywhere. I took that water bottle. I don't know how many hundreds of miles I backpacked with that water bottle. I would never get rid of it... There was this value I had assigned to it. When we were backpacking to different areas, we ran out of water. We had to ration water and be a little bit scary actually. Different creek. That's the water bottle. For some reason, I don't know why. I won't get rid of that water bottle. I can't find it now. That was a lot of years ago. Okay? For a long time, that was it. It was not just a piece of plastic to me. There was a story, lots of them behind that very water bottle. Does that make sense? Sounds cheesy. Totally true though. Completely accurate and applies to every object that you're selling. Okay? Find ways to deliver new context. Another way to say that. Find ways to break and rebuild belief patterns. That's what that is. Anyway, all right. For fear of saying the same thing over and over again, just probably in this episode. All right, guys. You're all awesome. Appreciate you. Go forth ahead and tell them a profitable story. Bye. Hey. Thanks for listening. Hey, look. Can't decide what funnel you need or need more in-depth training on how to use your current funnel, find out which funnel you need at salesfunnelbroker.com and get your premium pre-built funnels and training today.

In this episode of Absolute Trust Talk, Kirsten welcomes Certified Financial Transitionist® Gary Gardner into the studio. As part of the first graduating class of the Financial Transitionist Institute (a division of the Sudden Money Institute) Gary was drawn to the process that uses the “touchy, feely side of the brain,” as he likes to say – guiding clients through the transitions in life on a much higher emotional level.   Gary and Kirsten discuss the unique niche of the financial planning world that is financial transition. Gary highlights the importance of human relationship in this planning process and reveals that it is truly the why behind the what that drives people to cope and move through life transitions in various ways that he has observed over the years. Most importantly, Gary reveals that life transitions, whether the death of a loved one, retirement, a job change, etc., are NORMAL and it’s okay to ask for help to work through them on your own time and on your own terms.   Big Three From Episode # 004: Transition, life changes, it’s NORMAL Take a break, taking your time is OKAY You’re not alone   Time-stamped Show Notes 2:16 – Gary talks about how his approach to financial planning is different from the norm and his evolution into a Certified Financial Transitionist® 3:45 – Implementation in a person’s life much more relevant with this type of coaching 8:09 – Gary shares research into the life transitions a widow goes through with the death of a spouse 10:24 – The spectrum of handling a huge life stressor 14:00 – Gary shares how his specialized approach helps move these transitions along for clients 17:27 – Gary discusses what happens during the first meeting with clients 20:14 – Gary’s number one question he asks his clients –What’s on your mind? 24:11 – Kirsten discusses the estate planning side of the process when working with recently widowed, grieving clients 25:26 – Gary recommends this mindset when approaching transition 27:50 – Gary breaks down the meaning behind DFZ – his resource tool 40:00 – How do you think about your own preparations for death? Episode # 004 Freebie: “The next time you find yourself wading through the quick sand I hope you’ll pull up the Decision Free Zone.” – Gary Gardner(CeFT) No matter which life transition you’re in: whether it be the grieving over the death of a loved one, retirement, significant job change or if you’re just at a point in life where you just don’t know what to do, stop. Take a minute, breath, and pull up this tool. Dump your brain into the Now, Soon, and Later – no matter how silly or minute that thing in your brain might be – and get yourself to a point where you say okay, I can move forward from here.   Resources/Tools/Links Mentioned in this Episode: Dick Wagner: Financial Planning 3.0: Evolving Our Relationships with Money David Allen – Getting Things Done Sudden Money Institute – Susan Bradley Life&Wealth Advisors  

  I get asked a lot, "Steve, how do I choose what market to sell into?" Well, here's some of the basic criteria I put an audience through to see if I should sell to them... Hey. What's going on everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. I've spent the last four years learning from the most brilliant marketers today, and now I've left my 9 to 5 to take the plunge and build my million-dollar business. The real question is how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio. What's up guys? Hey. I'm super excited for this. I know I'm publishing a lot right now. It's because I have a lot of thoughts, especially after Funnel Hacking Live. That is like throwing gas on the fire for my brain, and I love it. Hey. I am very, very excited for what I want to share with you. I sat back a while ago, and I was sitting down. I was thinking through how many businesses I had tried before ever actually getting one that really started going off the ground. As I looked back and I started realizing it's like, I don't know, 14, 15, 16, 17. I mean, it's a lot. I was going through and I was numbering all the products I had created. I was like, wow, okay, I kind of first started with this one. Then I went to this one. I was like, wow, it's really fascinating. To look back. I encourage you all to do this. I seriously, seriously doubt, and almost bet on my life that I am not the only one who's tried a billion different products, lots of different businesses and failed at a ton of them, meaning of this audience who listens to this. I encourage you to go sit down and start writing those down. It's kind of a neat thing to look back and realize, like why did that fail? Why did that fail? Why did that fail? One of the lessons that I've learned was tossed back into my head. I've had a few people asking me a few questions lately, especially with the recent program, Two-Comma Club X Coaching, that I'm one of the coaches for and that ClickFunnel has just released. A lot of people have been coming to me saying, "Hey, Steven, is this a good idea? Is this a good market? Is this a good product?" Well, first off, I'm not going to know your industry like you are, okay, but I do know the models and patterns that show if it is something typically good to go into usually. Okay, okay. When it comes down to it, like we can teach the models, we can teach the patterns and then after awhile it's guessing. You know, you just have to launch it after awhile and just see if it actually sticks. There's a lot of patterns and stuff that we can walk through to help shave off bad ideas. Anyway, I was recently talking with someone and I had this memory come to my head. Back before I started using ClickFunnels and I was building funnels inside of GetResponse, literally, like the email provider, right, GetResponse autoresponder. They have a landing page software, and I was building essentially funnels on their landing page software. It was terrible. It was so jenky. Anyway, I would like sneeze and half of it would get scrambled. It was the weirdest thing. Anyway, but it's all I had, so I was trying to do that. It's very much part of my character that as soon as I start selling something or as soon as I've learned something and I know it can help other people, I want to go tell them about it. Say, did you know you can do this? Oh my gosh! Check it out? Right? Which is why I think I podcast the way I do. Anyway, one of the people that I wanted to go present this to was a door-to-door company, okay, a door-to-door selling company. I had already done one summer of door-to-door sales at that time, and Vivint, like Vivint Home Security. They had a huge office near the place where I was living at the time. This was six years ago. It was quite a while ago. Five years ago, six years ago, something like that. Anyway, so I walked on in to Vivint and I sat down with some of the owners. It wasn't the "owners" of Vivint, but it was before their massive buyout. They got bought for like $2.4 billion or something for only like 75% of their company. They still maintained 25%, which is crazy. Crazy! Oh my gosh! Can you imagine that? Anyways, it very well may have been some of the top guys because that buyout had not happened yet at the time. Anyway, so I was chatting with them and I was telling them, hey, did you know, you've got these sales agents that are out there doing this and that, right, these reps that are going around. Think about the cost of supporting a rep. Think about this. I could build you this thing that I'm doing called a funnel and we could like totally ... and I started giving them my ideas of basically and front-end funnel, super awesome. I ended up buying like doortodoorsellingsecrets.com or something like that and a whole bunch of other tons of URLs for that. I really like the door-to-door sales game. I think sales is one of the most prestigious, I don't know, careers ever. Call me bias, but I think it's true... Anyway, so I was sitting there and I was telling them about it, and I was like, hey! To be completely honest, I know it would work. I know it would work. Right? It fits all the models. It fits all the patterns. I was like, think about that. This is like having tons of sales agents in lots of cities that you don't have to pay to support. It's all on a website. They were like, "Whoa. That's crazy." It turned out that like they just didn't want it. They just did not want it. Okay. I was like, okay. I was a little bit frustrated. I spent like a couple hours in there teaching them, pitching them, helping them realize. They were like, "Wow, that's amazing. Okay. Let us work this up the chain a little bit and we'll get back to you on that." If you guys have ever done any sales that basically means no. I was like, crap. I walked out and I was like, why didn't they see it? How come they didn't get the value? Right? I guarantee every one of us has had that experience before in some fashion. Okay? You're looking at a customer. You're looking at somebody you know you could help. You can't help them for free because that negates progress rules and laws, okay, right, for the most part. You couldn't do it for free. Anyway, you could not, however, sell them on the fact that this was something that they need, right, that it would drastically improve their life or their business. That's a frustrating thing to sit back and go through. I've been through that tons of times, tons of times, and you guys probably have as well. I recently had someone reach out and ask the question, hey, I've been trying to sell in this area to these people and I just can't sell to them. I don't get it. Why isn't this happening? I had all those memories rush back into my head. You know, I've had the unique experience over the last year and a half-ish, over a year, to coach. I was putting the numbers together. It's almost 900 people that I've had the honor to coach in this process, 900. Okay. You know how many offers I've gotten a chance to see, how many funnels, how many industries? It's crazy. It's crazy. Okay. Before we ever launched Two-Comma Club X Coaching, I was the main coach. I was the only coach, okay, for well over 700 people, and then there's a ton of other people on my own as well. I was thinking through all the lessons and I was looking at the patterns and I was like, man, this is really fascinating. It is a unique perspective to be in. How can I share some of these lessons? Like I said, someone reached out and they asked, like, how come people aren't buying this? I immediately in my head was, this came to my mind, well, you did not choose a money market. That's exactly what popped in my head. You did not choose a money market. They don't want what you're trying to sell. You know they need it, but they don't want it. Right? What I wanted to do is I wanted to walk through real quick some of the criteria, the major foundational criteria that I go through before I ever start putting together an offer, before I ever start putting together a sales message. You guys know, like in the past little bit here I've gone over the core of what a funnel actually is, right, but before I even get to that stuff, man, you have got to turn around and you have got to figure out if the people you're selling to even want your stuff. Let's go through a few of these items. Sound good? Okay, that's what this episode specifically is about, is I want to help you understand, like I'm not telling you that you can't make money if you don't fit these criteria. I am telling you it is a lot easier and faster to choose a market industry, a money market. That's what I meant. Money market, not market industry. Choose a money market, okay. Oh my gosh, it helps so much. I was drawing out and I was doodling this stuff out and I was like, yeah, these are the lessons and you have to have this here and like this part over here. We're talking about speed because you can make money in a lot of different ways and places where people don't want your stuff. I want to tell you from my own perspective, from my own experience, selling my own stuff, helping other people sell a lot of their stuff, helping the people get in the Two-Comma Club. What I have seen these patterns be as to the speed aspect to this, when we talk about the only two numbers we care about in a funnel is average cart value and cost to acquire, but cost to acquire is not just about money. It's also about time. If your cost to acquire, time wise, is huge, I'm not saying that you can't make a whole bunch of money. I am saying that your cost to acquire is gigantic. It's huge. This episode specifically, I've spent quite a bit of time, more than I usually do, brainstorming out this topic and fleshing it out and trying to distill down for us all more of these elements that help drastically decrease your cost to acquire, time wise. Okay, speed, to get the speed up. Are you sufficiently pre framed? Okay, cool. Let's go on. Number one, when we talk about health, wealth and relationships, the reason why, again, that we go back to those health, wealth and relationships, those three markets, are there other markets I'm sure, but those are the three no-duh buying markets. Just like we've talked about before, a no-duh product, a no-duh, like an obvious thing you would go purchase. There's not a salesman next to a gas station. You're going to buy gas. Right? There's not a salesman next to eggs or bread or milk in the grocery store, right? There's not. It's a no-duh buying experience. People are just going to go buy it. They're going to. They expect to buy it. There's not a salesman for your utility bills. They expect to purchase there. Does that make sense? The reason why health, wealth and relationships are such powerful things is because they are areas where people expect to spend money. They expect it, right. I expect to spend money going to the gym for health. I expect to spend money. Everyone says, like, it takes money to make money, which is total crap, meaning it's an expectation, though, right? Relationships. People are willing. They expect to spend cash if they were ever going to go to a therapist or spend money going to a conference or even a date, right? It's going to take some money, typically, right? Those three areas, that's why. Like I've said in the past, while your product itself does not need to naturally fit inside those, your sales message must, okay, but it is way easier if you choose one of those three money markets. Health, wealth and relationships are three money markets. That's the first filter. Does my product fit in health, wealth and relationships? If it does not, can I make the offer. If it does not I at least, at bare minimum, have got to make this sales message fit in one of those three. That's the first criteria. Choose a freakin' money market. It's so much easier. All right. One of the next things. Was Vivint able to spend money to hire me to build a suite funnel for them? I was not nearly as experienced six years ago. I think that was six years ago. If not, it was at least five. Anyway, are they able? Oh, yeah. They've got cash. Oh, yeah. Are they willing? No, or they weren't at the time. Maybe someone hears this, they'll come back to me and hire me. I'd love that, by the way, if someone wants to reach out. That would be a lot of fun. I've got some sweet ideas for you guys. Anyway, there's a ton of people that are able to spend money. They're just not willing. You've got to find this magic combination of the two. If you find people who are able to spend money, meaning they have it, but they're not willing, it means you're selling a need, not a want. If you're selling a need and not a want you automatically are getting inside of an improvement-based offer. In your head you're at least categorized that way, okay, in their head, even if you really are in a new opportunity. Anyway, if I'm talking like straight techno babble here guys, go read Expert Secrets again, okay, and Innovator's Dilemma and Dot Com Secrets and Growth Hacking by Ryan Holiday. In fact, it's funny. As I started doodling all this stuff out and I was like, oh, yeah, Growth Hacker, and I went and picked it up and it literally says, Step Number One. I was like, oh, Ryan and I need to hang out. He says "Step number one, it begins with a product market fit," okay. Paul Graham says, "Make something people want." That was the first thing in the whole book and I was like, yes, that's exactly what I'm talking about. Stop selling freakin' needs and the way that you sell them is by selling the people that are both willing and able by choosing a money market and selling, which is the third thing here, to irrational buyers. They have to be irrational about it. They have to be like the psycho people, the people that go and they hang out in front of The Apple Store before the new iPhone comes out, when they very well could go purchase one the very next week without spending the night in a tent in front of the store, right? You've got to find the irrational purchasers, and if you are not selling to a category that is irrational about what they are doing, right, a cult, basically, if you're not selling to those, it's very hard. You start selling more into the need category. Needs, needs. Improvement-based offer. If I'm going to go sell a need, that's an improvement-based offer, and what's happening is by default you must start selling by competing on price. Since they don't necessarily want it, they at least don't want to feel like they're getting taken, so they start nickling and diming you down. I don't know if it's worth this much. Bleed for me more. Bleed. Right? No, no. Sacrifice for me more. You end up getting clients and you end up getting customers and you end up getting a following that is not ... They're there because they feel like, yeah, okay, yeah, because of all these logical reasons I do need it rather than, I've to have this! Oh, my gosh, get out of my way. You've got to find people. Anyway, so, number one, choose a money market. Number two, sell to people that are both willing and able and then, number three, sell to people who are irrational. They are ridiculous about the thing you're actually selling. What's cool about this is one of the other categories that I start looking at is, now that like, you guys know that I sell in the MLM space a lot, right. Right now, that's what I'm doing. I love it, and the reason I chose it is because, number one, it's in a money market, wealth. They believe they'll get wealth through the vehicle of MLM, right. Number two, they're willing. A lot of people are not able, though. Stereotypically, a lot of MLMers don't have a lot of money, stereotypically, right. A lot of them, it's the first thing they ever get into. Don't lie to me. You've probably been in a few MLMs yourself. We all have, right. The category of person that I'm selling to inside of that market definitely is willing and able. And then, number three, they are definitely irrational purchasers, okay. Those are some of the categories that I went to to choose that market specifically. Okay. The next thing I go through, and I do this all the time, I look through and you don't necessarily need this part, but it makes it way easier if you can get this part, I like to choose a market, a customer base, that expects to pay higher ticket, right, right. You could be in the business of selling, eggs, bread and milk. Is that high ticket? No. The volume is going to be insane that you have to sell in order to make a lot of cash, right? I like to sell in areas where it's expected to spend a lot of money, right. You don't go to a car shop, even a used car shop, without the expectation of spending at least several grand if it's a bad used car shop, right, but like if it's a nice or even like, let's say, house, right, it's expected that a lot of money flows in those areas. I like to choose where they expect, yes, you know what, I will be spending a whole bunch of cash in this. If you're like in eCommerce or you're in retail ... I was speaking once in Vegas. It was definitely over a year ago now, I think, and I was speaking at an event. I was speaking and Anton Crowley, if you guys know who he is, he's the man who runs a company called Drop Ship Lifestyle that he put together. He spoke right before I did, and what was cool is he got up and he said that he drop ships, but he only drop ships things that are like at least a grand for this exact principal, that because people expect to pay a lot of cash in it, there's a lot of margin in there left over after he pays business costs and product costs and things like that. It's the same kind of thing. Again, it's not that you have to. Okay. It's not that you have to. I'm talking about the core of your business. I don't expect to charge $5,000 for a free plus shipping book offer, right. It's free. You just pay $5,000 for shipping. Right? That's not what I'm talking about all. I'm talking about the core of the business, the middle of the area, the actual thing that keeps our doors open, that slightly more mid to higher ticket area, around $1,000, $500, $2,500, $3,000 around that area, selling stuff like that. If I know that it's already an expectation, oh my gosh, it's so much easier because I don't need to go break that belief. The reason it's this value is because X, Y and Z, right. Then I've got to go start selling logical and I've got to tell even more stories, break even more false beliefs. It's not that you can't. It's just, I'm talking about the low-cost proposition time wise, right. Time wise, it's going to be a lot faster for me to actually go sell when they already expect to pay higher dollar. Anyways, I think I talked about that one maybe too much... I like to ask the question, also, how easy does this sell, not how good is the product or how good is the offer? That's good. The offer's got to be amazing as I've talked about many times, but if I could ask the question, how easy is this for them to purchase. This fits back into the category. It's almost like the question you ask if you, the kind of checks, is it one of the three money markets, is it irrational buyers, are they willing and able? If it sells easily, right. Once you show the house, the actual sale part of it doesn't take, I mean, sometimes it can take a while to close, but you know what I mean. Like, emotionally on their side there's not tons of stuff that has to go. They expect to spend a lot of money. It sells slightly quickly. It's an expectation that it's a lot of cash they're going to have to put out. Does that make sense? Anyway. Here's one other thing I wanted to bring up with this is that I think I was at a FAT event. One of the things that I started noticing was some people would show up to the FAT event and they'd sit in the back and they were trying to figure out what they wanted to do still. I completely get that, and I'm actually going through that a little bit right now. I'm trying to figure out what I want to be when I grow up. Okay. What's the contribution to the world that I'm going to try to make, not just the marketing world, but the world in general. Russell is starting to ask those questions. He's doing Operation Underground Railroad stuff. Does that make sense? Okay. He's in that phase. The first thing that he did, if you look at anybody who's really been quite successful, even 2017 Funnel Hacking Live, Jim Edwards talked about this. Okay. He talked about this. He said, "Look. The first funnel that you build is the funnel that gets you your bills paid." Right. It's just the one that matches the amount of money you were making at your job. It helps buy back some of your time. The second funnel that you're billing is really the one like, hey, man, you pay off all of your debts. You get the house that you really wanted to. You go get the toys that you want to. And then the third, I can't remember them. He had categories for them and names for them... The third funnel you really go build typically expect that one to be the one where like you don't need the money, but it's like the ludicrous money that frees you for the rest of your life where you go change the world and stuff like that. I think one of the things that people get stuck up on, and Simon Sinek talks about this a lot with Millennials. I'm namedropping like crazy in this episode. Simon Sinek, if you've never heard his stuff, go look him up on YouTube. He's awesome. He talks about this with millennials a lot that one of the things that they'll get stumbled up on is this idea that you must have impact immediately. Yes, it's great if you can, but it's not the thing to get stuck on. Rather than focusing on changing the world first, focus on changing your world first. Does that makes sense? I'm going and it was like a year and a half ago, two years ago, I launched this funnel and it totally changed my world meaning we were able to start chomping away student debt. We were able to ... I mean, it's more cash than we'd ever had. Does that make sense? It did a lot of stuff for our own finances to free us so that now I'm able to do more change-the-world style projects. I think sometimes people will step back and they'll go, and this is a pattern I see, you know, almost 900 people coming through coaching with me now, like the thing that I'll see them doing is they're like, I need to change the world! Ahhh! Then, they've got this complex over it, and yes, that's great, but don't do that first. You know what I mean? If you can, more power to you, but if you can't don't stumble on it. Don't make that as a reason to not get going, to get your butt off the ground and doing stuff. I feel like it's one of the areas that people will step back and be like, I'm not having an impact yet. I'm not changing the world. It's like, you're still working 9 to 5. Focus on getting your funnel out of the ground that actually gets you out of that first, right, that empowers you, that buys back your time so that you can later on, your second funnel, your third funnel, whatever, then you can go do the crazy massive personal freedom funnel, the massive change-the-world project. Anyway, maybe I should have put that in a different episode. That could be a whole episode of itself, but it's already been a long one. I can't believe it. Anyways, I just wanted to bring that up. When I'm choosing a, especially if this is your first one out of the gate and you like haven't totally like blown something up yet, that's fine to not have this massive impact thing. First, funnel hack. See what's out there, right. Follow that yellow brick road as far as you can. Number two, then you're going out and you're adding onto where the road stopped. Right? You're in a new opportunity... Then, when you're actually making the cash, then you're able to be more nimble anyways because you're not so concerned about getting a sale. I'm not going to eat if I don't make this sale. You're not in that area. You can actually step back and make decisions that will change the world rather than, I want to change the world, but, man, I've got to eat. Anyway, I feel like I blended two topics in this episode, but the way I choose a market, right, market, not product, not offer, not even sales message, is I need to find an audience first. This is how I choose an audience. Maybe I'll call this episode that. This is how I choose an audience. Number one, do they fit naturally inside one of the three money markets, health, wealth and relationships. Number two, are they both willing and able? Do they freakin' want it, or are you selling a need? If not, that's fine. Rinse and repeat. Don't be afraid. Money loves speed, right. Be fast. If you realize, oh my gosh. There's just no way I'm going to get enough volume to really make it. I'm selling something you'll need. I know it's a legitimate problem that I'm solving. Yes. Congrats. That's awesome. If they don't want it, you're already, that's rough. Anyway, number three, are they irrational about the way that they purchase? Are they fanatics? Usually, it has to do with having a lot of culture around the market that you're selling into. Do they expect more high-ticket stuff and is it easy to sell? When it comes to you personally, that's how to choose more and more of the audience, but then you personally, as far as expectations in it, make sure the person understands that you may not be in like the massive-level impact-the-world stuff. Maybe you're just changing and impacting your own life, finances and stuff like that in your own family. That's great. That's fine. I find a lot of people lately have like almost a complex about that. I'm not having an impact. It's like, wait a second. You just changed your world and your family's world. That's a huge impact. Are you kidding? Don't focus yet. Anyway. All right. Hey, guys, hopefully it's helpful. Those are some of the base criteria that I run things through and then I go out and I start choosing the sales message, then I go out and I start creating the offer and then building the funnel and then rinse and repeat and going back forth. Anyway, I hope that that helped. I hope that that clarified some stuff. My real hope is that when it comes down to your expectations on this is that you give yourself a license to just change your own world first before you try to change "the world." It'll do a lot for you emotionally as you do that. Anyway. Hey, guys. Thanks so much. Appreciate it. Hopefully you guys enjoy this episode. I would love it. I love going, I don't know, call it ego, call it motivation for me to keep doing this. I probably will anyway, but I love, love seeing the reviews. If you guys wouldn't mind I would love to have you guys go over and leave a review for me in iTunes. It means the world to me to see that. IT helps like crazy. We're getting about 500 downloads a day right now. It's been a ton of fun. Thank you guys so much. Thanks for being a listener, and I'll talk with you later. Hey. Thanks for listening. The most common question I get is, Steve, will you look at my funnel. Of course. Whether you want me to coach you, give some handholding and guidance during your funnel build or simply review the one you have, head over to coachmesteve.com and book your session now.

THIS WEEK’S HOSTS: Jeff Ferry & Chris Derkotch of The ‘Burbs Minute Podcast Guest: Travis Bow from Watchmen Minute & Reel Comic Heroes John wants Al to tell his wife something. “John said that he was sorry,” said McClane. “Okay? You got that, man?” “Yeah, I got it, John,” replies Al. “But you can tell […]

Take stories about you and craft them to the market you're selling to... Hey, what's going on everyone? It's Steve Larsen. You're listening to the Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. Hey, guys. What's up? Hey, I am going to a lot of events right now. I have an event every other week for the next almost two or three months. That's a lot of travel that's coming up. Some of them, I'm going just to go, and some of them, I'm going because I'm funnel hacking actually. What I'm trying to do, I was talking to Russell about this, with him in his office the other day, and I was like, "Yeah. You know what's funny is I've spoken a lot in smaller groups. I've spoken several times in bigger groups." A lot of people don't know I was actually a singer in high school and in college a lot. I sang in bands. I sang in choirs. I was in musicals. So I mean, the most I ever sang in front of is probably 40,000 people. That was fun. I've done that a couple times actually. I actually really enjoy that part of it. Anyway. What I was telling him is that I haven't really done a lot of speaking in front of more than a couple thousand. Right? So what I'm doing is I've done a lot of speaking in front of a smaller audience, and I'm learning how to control the room. You know what I mean? It's been a lot of fun to go through and do that. I've had a ton of fun with it. Okay? I'm learning to control the room. I'm learning how to make everyone sway the way I want them to. It's been a lot of fun. What I want to do is I want to go, and I want to watch big guys, right, the Russell Brunson's of the world, right, the Grant Cardone's. I want to watch them and how they interact with a room. I want to watch how they interact. I'm really pumped about it. So I've been going around to these different events and watching. It's fascinating to watch the different experiences, I guess, experience the different ways that they interact with the room. Big guys in front of big rooms. It's been a lot of fun. I've actually really, really enjoyed it, and gained a lot of things from it. So I'm sitting here, and I'm speaking next week in front of 2,500 people. I'm super pumped, you guys. Oh my gosh, it's so cool. It's an event down in Dallas called the Happiness Convention. Anyway. So I'm putting my slides together right now. What's been fascinating is to go and put these slides together in a way that with all the different lessons that are happening right now. You know? It's been a lot of fun. I've really, really enjoyed, and I know I keep saying that, but I really do, guys. I enjoy what I do. It's so fun. I can't remember who I was talking to the other day, and they're like, "Oh, that sucks, man. You had to work on a Saturday. That sucks so bad." I was like, "Actually, I am completely addicted to what I do. I'm completely both feet in. I really don't have any other hobbies. This is my hobby. I like to get better at it, and better and better and better." So anyways. I am sitting here, and I am creating my slides, and I'm putting together the slides. I'm supposed to get them over to him today. I don't know if I'm going to be able to do that, but it's nice they gave me a full hour. What they're doing is they're letting me, I'm not selling, but I'm allowed to pre-frame my webinar, the stuff that my webinar sells. I'm allowed to go pre-frame that, and pull people from the audience over to that, and get them ready to buy that. So it's kind of fun. So I'm still breaking and rebuilding belief patterns the exact same way I would on the webinar. So what I've done is I've gone, and I've literally just cloned by slides for my webinar. I'm just adapting them to the room, removing certain elements from it, changing and adapting to the room, the audience that's going to be there. That's always been the hardest part is what I've noticed. It's funny, because there was a time I was speaking in Vegas. I sat down in the back of the room, and I had this stark realization that, oh my gosh, what I had just created is not for the right audience. So I pulled my laptop up, and I'm changing the lingo, same lessons, but the words had to change. You know what I mean? I was not using the correct vernacular. I was not using the correct isms from the people inside the room. I went through and I created. Luckily, I was able to really, really quickly go through and change what I was speaking about. Right? What was cool about it is that I gave the speech. It was awesome. It was a ton of fun. Then about six months later, no, it was about maybe nine months later, this guy walks up to me, and he goes, "Hey, man. I was there in the room when you gave that speech. I want you to know I made $100,000 from that speech that you made." He was like, "Thank you so much. I went out and I did the exact same thing that you were telling us to do. He was like, "I made a hundred grand." I was like, "What? Whoa." I don't know if that would have happened had I not addressed the correct individual in the room. Right? So that's been the hardest part preparing for this speech that I got to give coming up shortly to 2,500 people. I still need to break and rebuild the same belief patterns that I know are in there, but I've got to make sure that it's using the correct vernacular, using the correct stories. I got to use some of their isms. It's hard to always know what those are without actually observing the crowd. So it's funny, because I was telling Russell this story when that happened a while ago, and I said, "Yeah, man. I realized that it was not the right thing." He's like, "Yeah. I've totally done that." He's like, "What I like to do is go sit in the room, and watch the audience for a little while." He's like, "I'm watching the speaker, but what I'm really doing is I'm watching the audience to figure out what," I don't know if he'll remember he said this to me, but he was like, "I like to sit and figure out if my message will resonate with this crowd correctly, and I see what they're resonating with." He's like, "Then I go back to my hotel room. Then I go and I start writing. Then I go figure out the slides and stuff like that." It's so funny, because to so many people that is straight up ludicrous. "What? You finish your slides right before the actual presentation is needed?" Like, "Yeah." That's the reason why. Right? It's this ability, this speed, to be able to get things and produce things out there in a way that resonates with the crowd, but you can't do that unless you're okay with feeling a little bit of ambiguity of not knowing until you get there. Right? Anyway. I got to talk to him, and see, "Okay. Let me get you this rough draft of slides, but please let me get you an updated one after I get to the event." That's what I want to do. That's what I'm trying to do is, hopefully, is get these things done in a way that will allow me to adapt to the room. It's always funny, you guys. You'll start to experience this if you haven't already. Guys, Sales Funnel Radio listeners are rock stars. I know that. I know that about you guys. I know that. I appreciate you listening. I'm trying to give you the best sales funnel stuff. I got some really cool series and episodes coming up here shortly, and going to do a big ole round of interviews again with some experts of their industries. Anyway. There's a lot of cool things coming up here. I know that you guys have probably experienced that before. It's easy to see if the crowd is with you or not. Right? It's easy to see it. You feel it. It's the same thing with podcasting or publishing, whatever it is that you're doing. Any kind of communication piece, you begin to see and feel and know if the crowd is with you. In a very long roundabout way, that's all I'm trying to say in this episode is that when you are building your funnel, okay, make sure you are using a message that you know, not think, resonates with the people that are actually coming into your funnel, the same way that I would if I'm in front of them on stage, the same way you would if you were in front of them on stage. Right? You're trying to put this together in a way that, obviously, resonates in a really, really powerful way. I just had this really cool meeting with a guy who will actually be a guest on the show shortly here. So that's as much detail as you guys are going to get with him right now. He was like, "Hey, Stephen. I was looking through all your videos." He's like, "Your ability to invoke an emotion out of a video is amazing." I said, "Hey, thank you very much. I've been practicing it a long time." I said, "That means a lot." He goes, "Seriously though." It meant a lot what he was saying, and that's part of the reason why I keep telling everyone to just go freaking publish frequently. You're going to suck at it at first. Right? You're going to be bad. You'll be real bad. As you go, what you are really practicing when you're finding your voice is your ability, part of it is your ability to invoke emotion from those who are listening to you. Okay. That's what you're trying to go for, because if you can invoke emotion, you are at the foundation level of where you can start to break and rebuild belief patterns. Right? If I can invoke emotion from you, the listener, it means that I can start telling stories that will shape the way that you see the world or the industry that I'm trying to help you see differently. Does that make sense. Big ole nugget right there, big ole aha. That's why you publish so frequently. It's to find the voice, but really what we mean by that is your ability to invoke emotion. How can you do it in a way that is natural sounding and comfortable to you, right, to your personality? I know sometimes I'm a goofball. I'm a kid at heart. Some of you guys aren't. That's fine. All right. It's whatever it is that you are. So when you out speaking on stage, you're building the funnel, you're going out and you're writing copy, whatever it is, any communication piece, make sure it is resonating with the individual. Some of you guys might say, "Stephen, duh. I get that. Why wouldn't we do that in the first place?" What's funny is that when we write copy, a lot of times, we'll do it from the standpoint of what we think is cool. That's the wrong way to do it. Right? What you're doing is you are writing copy, you're telling stories as the other person would tell them. Okay? You're doing it as the other person wants to hear it, not how you think it sounds good or cool or professional or awesome. You've got to take yourself out of the copywriting experience, meaning you're not the one that you're writing the copy for. You're not the one that you're telling the story for. It does not matter what you think is good or bad. It is completely up to what the market tells you is good or bad, and because of that, you have to know them. I was coaching an individual, actually it was last week, just this last Friday actually. I was coaching somebody, and I was going through, and I was asking this person, "Hey, what market are you stemming from?" Meaning what's your sub market? They were like, "Oh, I don't know." I was like, "Then literally everything I say will be a straight guess." Then they're like, "What do you mean though? Just give me your opinion. Do you like this or not?" I said, "It doesn't matter what I think. I'm not the one filling your pockets, so screw my ideas. Right? Doesn't matter." I was like, "I'm trying to teach you a formula to extract it from the market. The market is what will tell you what is good or bad. Same thing with your storytelling. Same thing with your ability to adapt. You've got to use the vernacular of your market, not what you think is awesome." I've pounded that point several times with you guys. I'm just trying to make that whole idea. She's like, "Hey, is this good? Is this bad?" I was like, "It truly," and I could tell it was frustrating a little bit for this person, but I was trying to make a point. Until you know what sub market you're selling to, not industry, sub market, your stories, don't even start writing them. Right? Don't even start writing your stories. Don't even start putting your copy. It does not matter until you know exactly what sub market you are selling to. Right? It's the same thing. Until I know the person, the type of people, right, the conglomerate, top average individual that's going to be in that room when I start talking to them, some of this stuff, I'm not going to know. I've got to get ground level, got to get right down to the nitty gritty. Right? I got to get down to the nitty gritty of understanding these people and who they are and their passions, their emotions, their fears, their desires, their stories, the stories they're most used to hearing, the stories that I can tell that they will resonate with most, and that will let me invoke emotion powerfully. Anyway. I hope that made sense. That's the power of this. It's starting storytelling. Yes, just get good at doing it in general, but eventually you got to be able to adapt it to the individual with the correct vernacular, correct examples that they are used to hearing so that you are going to where they are, and bridging a gap from where they stand rather than from where you stand. It does not matter what you think. Anyway. That was a big massive ramble. Hopefully that was helpful to you guys. Anyway. I got to get these slides done here, and send it over to this guy. I'm excited to do it, super honoring. Funnel Hacking Live is coming up. I got a bit of a present for you guys coming up here as well for those of you guys who will be in it. So continue to listen, probably the next episode, I will tell you what it is. I just barely got them to my house. I'm not going to tell you what they are. Talk to you guys later. Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnels for free? Go to salesfunnelbroker.com/freefunnels to download your prebuilt sales funnel today.

There ONE skill that protects me against any mishap as I launch funnels... Hey, what's going on everyone. This Steve Larsen, and you're listening to Sales Funnel radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. And we're about to cross 100,000 downloads. I am going to remake an intro. I have loved the intro that I have, but it's time to switch it up. After 100 episodes, what, it's like 120 episodes now almost and almost 100,000 downloads. To celebrate that I'll probably toss it out there. Hey, so I was on stage, I was teaching the Fat Event. It's been super busy, I'm sorry I've not done a podcast here in a little while. Funny story though. I was on stage and I get excited, which I know is hard to imagine. I get excited in general. But I was on stage and it was the second day. It was lie one o'clock. One o'clock, two o'clock in the afternoon. And the second day's a long day. For me it's 12 hours on stage at least. Anywhere from 12 to 15 hours, and then Russell will come on as well. And I was just wrecked... Anyway, it's a lot of fun though. I mean I absolutely love it. I enjoy it like crazy. So I was on stage, and I was jumping around. I was getting ... I can't remember what I was teaching about. But I ... The pants that I was wearing. You guys will like this story. The pants that I was wearing were a little bit more like loose fitting. And I was like ... We were jumping around, and I was teaching ... I can't remember what I was teaching. I think I was teaching about like storytelling or something like that. I think I was talking about energy. Why it matters. Anyway, I can't totally remember it was. But basically I jumped and no one else knew, but when I came back down I totally ripped by pants. Like right up my butt cheek. And nobody knew. And so ... And I didn't know how bad the rip was. And so I'm like jumping around on ... "Hey." Like I have no idea what's going on. I just know it's getting drafty back there. And I was like, "What the heck?" Like I've never had this happen in my life ever. And so I ... So there was a whiteboard there, and I write whiteboards a lot. I draw on them a lot to illustrate certain principles and stuff. But I wouldn't turn my back and actually write on the whiteboard in front of me because I didn't know how bad it was. I didn't know how bad it was. So eventually after while I was leaning around the white board writing down. Anyway. And I ... In my mind I was laughing. I was like, "I'm literally going to podcast about this." So this is me doing that. And I decided I would called a break. I was like, "All right. I'm going to call break." And uncouthly remove myself from the room. And so I remove myself from the room and I grab my friend Miles who's also ... He's into ClickFunnels. Employee there. He works at ClickFunnels. He's the DJ basically. Runs all the sound and lights and all that stuff for me while I'm doing those things. And I was like, "Hey man. I need you to be a bro and look at my butt." And he's like, "What?" I was like, "I freaking ripped my pants dude." And so we're hiding in a corner and he looks at my butt and he's like, "Dude, as long as you stand perfectly straight, your shirttail covers it. It's not even a big deal." And I was like, "Okay." So for the next five hours I had the most perfect, unnaturally amazing posture that I have ever had in my entire life. And anyway, no one was the wiser until the next day I told literally everyone that story while I was up there. And I know that some people might think that that's weird, but it's to illustrate a point. Okay. It's to illustrate a point. Whatever weird thing's going in your life, whatever it is that's going on, whatever it is that's happening to you, that develops your attractive character when you start to share those things. Right? I know now not to wear slightly baggy jeans while I'm on stage jumping around. Okay? Who would've known? I'll make that secret 12 in like some stage presenting workshop coming up, or I don't know. Just kidding. But anyway. But it's true though, okay. It's all about ... You guys got to understand this, okay? When it comes to your attractive character, and new opportunities. New opportunities you compete by being brand new. Right? All right. Your attractive character though is also something to be treated not as brand new, but as different. Let me explain what I mean, okay? In creating new opportunities your business should be a new opportunity. Your business is a new opportunity. The product itself is a new opportunity to somebody else. And if you've never ... If this is a brand new concept to you, you should probably go back a few episodes and start listening right? Right. It's a pretty standard idea now to find something that's a brand new product. Brand new idea. Your attractive character though also needs to make some kind of evolvement. Okay? When I was in college I wrote this ebook. It was before I ever read dotcom secrets. I didn't even know who Russell was I think. Wait, I'm thinking timeline. Yeah. I had no idea ... I didn't even know he existed. Okay. And I wrote this ebook, and what I did is I talked about this concept called product big bang theory where most of the time people go out and they say, "Hey come up with something that's totally brand new. Something that's completely out of the box." I call it product big bang theory. Meaning it just popped out of nowhere. "Ah this is something brand new. It's not stemming from anything else." And product big bang theory is an issue, okay? It's scary. It's freaky. It's risky. It's one of the most risky product strategies you could ever have. Instead I called it product evolution. I never actually released that ebook. I probably should. It was good... And so when I saw Russell's book about dotcom secrets, about first funnel hacking what's going on I was like, "Oh. Product evolution." Right? I'm taking what already exists and I'm making it new but I'm stemming it from something that already exists. Right? It's the same thing with like ... So when it comes to products that works really really well. When it comes to your attractive character thought, you can't really stem from another individual. I can't really say ... Why? Why why? Because you need to ... You can't compete on something like a strength. If you compete on things like strength, it's like the scariest thing to do also as far as your attractive character goes. So just follow me here real quick. Okay? I know this is ... I'm getting kind of ... Just follow me for a second. Okay? When it comes to products, you're trying to create a new opportunity but stemming from something that's already successful. Right? It's a combination between funnel hacking and creating a new opportunity. It's a combination between those two. You don't just funnel hack. And you just don't create a new opportunity. You combine them. You do them in tandem. Right? That's like one of the most secure easy ways to actually create a new opportunity for yourself. I'm sorry, a successful business. A successful product. One that is slightly disruptive in nature and creates a mass movement. That's one of the easiest ways. First funnel hack, second create a new opportunity from what you funnel hacked. Not something that totally never existed before. That's scary. Okay? When it comes to your attractive character though, there is always somebody who will be faster, better, stronger, better looking, whatever it is. Right? So you don't compete on those things. Instead, you compete on your differences. There's only one you. There's only one me, and it's very easy for me to stand out when I stopped competing on strengths. Okay. When it came to my attractive character I'm talking about. Just my own ... The way I deliver. The way I talk. My stories. My personas. What I put out into the world. Out into the marketplace as far as my character goes, my brand. There will always be someone faster, better, stronger, better-looking, er, er, er, er. Right? ER, ER, ER, ER. All over the place, right? That's a scary place to go. It's a scary place to be. Right? So I don't compete on strengths. And I don't compete on weaknesses. I'm not trying to, "Well, no I'm worse than you. I'm worse ..." I'm not trying to compete on weaknesses. But what I am trying to do, is I'm trying to compete on my differences. Okay? It's a different way to think about it. It's a ... I don't know if it's a ... Hopefully it's making sense what I'm talking about, okay? Because I talked about this a lot at this last Fat event that your character development is ... It's paramount to how your business runs. Okay? The way your product sells, the longevity of it, followup sales. Not just the initial, but repeat buys, a lot of that starts to depend now on your attractive character. You can get a lot of people to buy something from you once, but to get repeat buyers, there's got to be something attractive about your business, about yourself. Right? And I don't want my attractiveness to be based on strengths otherwise what ends up happening is I link myself and I compare myself to the ideals of pop culture. That's scary, okay? Because pop culture changes momently. Not even daily or hourly. It changes momently. Right? And so what I'm trying to say here with this whole attractive character thing ... I wasn't even planning on talking about this in this one. But I'm just kind of on a roll with it. Stop hiding what's different about you. If you don't normally wear a shirt and tie, do not put one on to go put a picture of yourself on the internet. Right? I made that mistake. If you go to Sales Funnel Broker right now ... So I'm going to go change Sales Funnel Broker like crazy. Right? I love ... To be honest, I like wearing suits and ties. Okay. But it's not the norm. Man, I wear that maybe once very few months. Right? I'll wear a tie for church on Sundays. Right? But not a suit. And I'm wearing a full out suit in that picture. I don't like that. I should not have done that. That was not ... That's what I'm trying to tell you guys. Whatever it is that you ... That's why I tell you guys random stuff like, there is literally ... You guys know I'm really into air soft. It's like paintball. Right? There's a sniper rifle right next to me that I just barely finished rebuilding. Tons of fun. I love that stuff. Right? Why do I talk about random things like that? "Steven what does that have to do with internet marketing?" It has everything to do with internet marketing. Has everything to do with your character. Has everything to do with why people will be attracted to you... Why would I tell a story about me ripping my pants down my butt cheek? Right? It's not just to tell the story. Is it funny? Yes it is very funny. And I was laughing about it ... I wasn't going to say anything. Well I didn't know how bad it was, but I told them all later. Be willing to expose yourself. Okay? Be willing to expose your character flaws. Talk about the things that you're not good at. It's not about ... I'm not trying to say, "Oh look at me. I'm terrible. I'm a Debbie downer." That's not what I'm saying at all. What I'm saying is don't be afraid when the story helps whatever you're doing. Do not be afraid to use a story even though it will appear to you to be a little bit to your detriment. It's not true. That's what I'm trying to say. It's not true. That's not how it actually works. Okay? It's so funny. You will become human. You will become human to your audience. You will become human to those who are following you when you are willing to let other sin. And for a lot of entrepreneurs what I've noticed is they ... One sale, that's not super hard. Right? You could build a webinar funnel, tripwire funnel, any funnel, but the followup sales. A lot of that starts to depend now your actual brand. I don't care about brand on the first sale at all. Okay. I really don't. I don't even take time to sit down and start thinking about brand. I build it as I go. It's not something that I ever had to sit down and start thinking about. The way I guess build my brand as I go, I tell stories. Right? When I'm the brand. When you are the brand. And even if you are not the brand. Your company still has stories. Your company still has an origin story even if you don't have a specific face for it... But anyway. That's all I was trying to tell you guys. Don't be afraid of telling stories about whatever it is that's going on about in your life. And so here's some things that's been going on right now. I think the next episode I'm going to do I'm going to walk through some webinar stats. You guys know that I've been on my own now for about five weeks, totally solo. Self-employed. Had a lot of fun with it. It's been a whirlwind. I want to walk through some stats. I'll probably do it in the next episode because it'll be a little bit long. But I want to walk through a few specific things with you. But as far as ... Like that's the business. But for my own personal stuff, how I've been handling it, it's pretty interesting. This is how it worked out. Week number one, like sickening anxiety. Like, "Holy crap. Why did I do this?" Do you know what I mean? And anything ... A lot of things amazing in my life. I've had those feelings as I'm pulling the trigger. Right? Like, "Oh my gosh. Am I sure I want to do this?" You know? And I get that. And I get that. A lot of people get. Week two for me, I was excited. I had the first big successes. Week three and four for me I was gone a lot because I was traveling and speaking like crazy in three different events. And week four was kind of a cleanup week fulfilling of things I sold in the previous weeks. And it's been kind of this whirlwind up and down, up and down, up and down. Right? Where I'm like, "Yeah this is working, oh my gosh." And then I go back, "And oh crap. So many things wrong with what I've launched so far." I'm going back and I'm fixing it. And I'm wrong, but you know things I want to optimize, and change and approve. And just know that like your personal development is as much a part of the business as the business itself. That's what I'm trying to say. That's the whole thing I'm trying to say with it. And being scared to share the stories of things you're going through at a personal level is not helping your business. It will actually hurt your business. It will help you tremendously. It will help get a following around you. So this is what I would do. I would sit down ... This is actually what I do. Behind me right now there is a whiteboard and it is chock full of storylines. Of things that are going on in my life that I can talk about okay? And the longer I've podcasted, the longer I've done anything in internet marketing, the longer I've done anything kind of thing in this game, the more I've realized how much this whole thing is about storytelling. All of it is storytelling. Every funnel is it's own story. The link between the funnels is a story. How I got into it, is a story. It's all storytelling. If there's one thing that you can get good at, it's storytelling. Okay? You can screw up 90% of your funnels, right? And be good at storytelling and they'll still work out just fine. Right? Why? I'm not making that up, okay? I've seen a lot of people with their funnels look like straight up trash, but that's fine. They sell like hotcakes because they're good at the story part. And that's the reality of it. It's not so much what the funnel looks like, it's can you evoke emotion in those who are coming to your pages? Can you evoke over your business? Can you evoke emotion? If you're just another faceless corporation and literally your entire company is represented in a single logo, people are not in love with you. They might be in love with some outcomes that you get. But then if another person comes along and can beat you out, they'll start comparing you on features rather than emotions. Okay? That's super important what I just said. If you want to be compared by features, don't tell stories. Right? And what I'm saying is someone will always be better, faster, stronger, right? And you might be number one. That's great. That's awesome. But man you will fight tooth and nail to stay there which is great. And you know I'm fighting tooth and nail to try and be one of the best funnel builders in the world. And that's what I'm doing. And I have tons people asking me to build their funnels, and I cannot accept them. Way too much going on. But I ... That's the whole reason for it. Get good at telling stories and you'll have to sell hard ... You'll have to sell hard less. Get good at marketing, and it negates some of the need for hard sales. Get good at telling stories and you're not going to have to compete on features. Right? Because there's an emotion behind it. You know what's interesting is as I was launching this webinar, and I'll end it here. As I was launching this webinar, there were ... The very first week there was a whole bunch of issues with it. I mean there's tons of issues with it. I knew that. And my customers knew that. And they were willing to stick through some of the weird things. Some of the tech issues I hadn't figured out yet, or just hadn't put any attention to yet. They were willing to stick through that stuff because of the emotional connection they have felt with me through these podcasts. Right? I'm still on an MLM product and it's doing really well. And I've got a whole separate MLM show and because I have created that connection with those people, I hardly had to sell them very hard at all. Right? Hardly at all. And the weird stuff, that's the whole point of it. Guys, I just had my router, or modem get moved up into my actual office here where my computer is because my speed was slowing down. You know my router was ... They just barely left actually. My speed was slowing down because it was in the other room, another floor actually. And so it was cutting my upload and download speed in half, and I was frustrated. I'm not going to lie. And I was super frustrated. And when I called them, this lady just chummed it up and chatted with me and talked about where I was from, and the people that showed up on the doorstep, they came and they ... When they switched on the stuff they were awesome. And it wasn't just about the business. They took the time to treat me like a human being. Like a person. Like someone they would want to actually talk with. And it was noticeable to me. And I've actually sat and reflected on it here earlier this morning. And it was like, huh. You know what? I was actually totally fine, and I was more understanding because of the stories that they brought me through. Both my own, and their personal ones back and forth and that's what brought the connection. That's what brought the emotion. And I was willing to actually put up with some stuff that was a little bit weird, that frankly if I didn't want to put up with, maybe I wouldn't have needed to. Right? But I did put up with it, and now that everything's fixed it's fine. It's great. Everything's awesome. It's fast. The internet's great. But it's because of the stories, and because of the emotional connection. And if people are continually bombarding you with these features like, "Well this is faster. This is better. This is ... What about this? Can I get a cutdown here?" It's because they have no connection with you. Start telling your stories. Don't be afraid to talk about your pants ripping. Or don't be afraid to talk about the way you got into this. Just publish. This whole funnel game guys. All of it. That's what I'm trying to say. Anyway. I feel like I'm saying the same thing over and over again. But you can screw up on your funnels in a major way, and be good at publishing and storytelling and you'll still do great. Okay? That's like being insanely ... That's what funnel is. It's a story. It's a progression. Sometimes people have great conversions on their pages, and I start to looking at them and it's like, "Well it's because you're just talking to me like I might be a potential sale. You're not actually talking to me like a human being. What's the story here? What's the hook?" Okay, that's another word for it. "What's the hook throughout the whole thing?" The hook of the headline, the hook of the sales copy. Anyway. Anyway, that's what I'm trying to say. You guys, I hope that makes sense. And what I would do as far as an actionable thing from this episode. I would sit down, and I've got an actual whiteboard right back there, and I just put down storylines of all the things that are going on in my life. And when I'm like, "Ah, you know I kind of want to put a new podcast out there. And there's this principle I want to describe. Cool, what story can I wrap it in?" Right? Get good at story telling. Get good at that piece. And what I would do is if you're like, "Hey Steven, I really want to start publishing," I would seriously challenge that and invite you to reconsider. But if you're like, "Hey I really got a ... I want to practice. I don't feel like I'm good enough at this yet," just start I mean ... Start telling other people's stories, okay? My dad is actually super good at this. So as a kid, he would just tell us random stories all the time. I didn't realize this until literally right now. And he would just tell us stories all the time. And he would make them up right off the top of his head, and they were completely imaginary. But he helped me get good at storytelling because of how he would do it all the time. And then it would be our turn to tell a story. And he came over ... He was over here like a week ago, and I noticed he was doing it with my kids. And I was like, "Huh." I don't think he realized what he was doing with me when he did that. But he lays down on the floor with them, and they're all just kind of looking at the ceiling and he just starts telling a story. And seriously it'll be about my two girls and a make believe kitty. And they go on an adventure. And there is conflict. And there's resolution. And it's literally, it's an epiphany rich story. I don't think he realized that that's what he was doing. But that is it. Okay. And then at the end, he'll ask my little girls to start telling a story. And they're four and two. Right? And they're practicing ... And of course the plot and the conflict, and the characters, and all that's not that amazing. Of course it's not. That's totally fine. It's just getting in the habit of it. Coming up with the imagination piece of it is huge. If I was to go back to school, which I seriously doubt I'll ever do that. But if I was to do that whole piece over again, I would focus on storytelling. I would focus on debate. I'd focus on design. Right? I'd probably get the marketing degree again because I did learn some great things from there. But that would be where the focus is. It's the ability to create. There's a book sitting right next to me, it's called A Whole New Mind. I recommend it to everybody. It's absolutely amazing. It's a book, it's by Daniel Pink. The subtext is Why Right Brain Thinkers Will Rule the Future. And the context of the entire book, and the premise of the book is that, look, especially in Western culture, are you farming right now by necessity? No. Are you sewing your own clothes? No. Are you building a dam to create electricity? No. Okay, the majority of the  basics for life are here. Right? You have to actually work to die of poverty in this country. Right? You do. In almost every country now there's welfare programs. It would be hard. You literally would have to do nothing. Okay? To try and make sure that you would die by starvation. Right? There's programs. It's hard to fail. Okay? Because of that it is such a huge crutch. Okay? Huge crutch for a lot of people's progress because if the need really isn't there, then I don't really need to figure out how to make this whole business work. Right? I don't really need to learn about story telling. But the whole premise of the book says, look, there's so much that is actually taken care of for us right? The left side of the brain, the very analytical side, factory work style. The future belongs to the right brained thinker. The storyteller. The creative. I'm inviting you to learn how to do that. To learn how to be a creative. Okay? And if you're like, "Ah I don't know how to be creative." Guess what? I didn't know how to do that stuff either. Okay? Pretty sure my dad stimulated a lot of that by just telling lots of stories. He'd do it at dinner about his childhood. He'd do it at bedtimes. And he'd do it all over the place. I had no idea. I had no idea until literally like just a little bit ago as I started watching the way he would interact with my girls. And I was like, "Wait a second. This has been like a patter throughout my life." And I wish ... Anyway, I'm just glad I recognized it early on. Tell stories. Even if they're complete make believe, tell stories. Get good at telling stories. Marketing is story telling. Okay? It's the transfer of belief by changing the story inside someone's head. That's all it is. Okay? And your ability to do that is like ... It takes the cake on 90% of the stuff that I teach in this podcast. 90% of the internet marketing world, okay? Just get good at telling a story. Anyway, I'm saying the same thing over and over again now. I just hope that makes sense. And I want you guys to go through and start doing that. And like I was saying before, actionable stuff, guys just start keeping a list of the things that are going on in your life. The little storylines right? And if you look at ... Inside expert secrets, right? What makes a story is a character, right? And a plot, and a conflict. I think those are the three. And just start coming up with that. You're the character. What's [inaudible 00:24:49] storyline? Where's the plot? Where's the conflict? Where's the resolution inside of it? And then boom. Just keep coming up with it over and over and over again. Script writing, I'm not amazing at script writing. But I'm pretty good at storytelling. And because of that I have gotten by pretty well with it. And I did a lot also when I was a ClickFunnels employee. And at least the basic foundation of a lot of those things that I would write would be okay. Especially by the time I left. And they would be just edited rather than scrapped completely because of the storytelling. It's the storyline. The funnel has a story. The page has a story. It all links together. They're all one big story. And it links into your origin story as to why people should get there. Anyway. Sorry to keep saying the word story. Story story story story. So go think through the things that are going on in your life. The things that are strength, the things that are weaknesses, right? But more importantly, your differences. All right? I just told you that I ripped my pants on stage, and it was awkward. And it's because I don't care. It's because it develops my attractive character. You literally have more a bond to me now emotionally than before I told you that. Okay? It takes me and makes me a more real person inside your head. Right? I know that's what's happening. Anyway, start doing that to your own people. That's all I got for you guys. Talk to you in next episode. Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to SalesFunnelBroker.com/freefunnels to download more prebuilt sales funnels today.

How to give yourself a competitive edge, build your brand and bring in business through speaking. Deirdre Van Nest shares top speaking tips to win customers. Learn more at MarkMiletello.com. Note: “Where The Insurance Pros Meet” is an audio podcast and is meant for the ear. A transcript of the audio is provided for referencing a particular section or for you to follow along. Listen to the episode to get the most out of our show. We use both speech recognition software and human transcribers to create the transcripts so they may contain errors. If you’re going to quote us in print, please be sure to check the corresponding audio. TRANSCRIPT Speaker 1: Where the Insurance Pros Meet, episode seven. Deirdre Van Nest: Every time you speak you have the opportunity to attract people to you, to build up your brand, to bring in business, or the opposite. Speaker 1: Where the Insurance Pros Meet is a podcast that brings the greatest talent in the world together. Managers, coaches, and producers the very best experts the insurance and financial services industry has to offer. Get ready to change the way you do business to have your most successful year ever. Now here's Mark Miletello, a top one percent producer, manager, and your host of Where the Insurance Pros Meet. Mark Miletello: Welcome back to the show. Today is an exciting day, I promised myself and the listeners that when I started this show, in my opinion the best, the greatest platform for really investment reps or insurance agents of Where the Insurance Pros Meet anyone that's in the financial services industry that I would search out and even have brand new agents, veteran agents, top speakers, top thinkers and minds in the industry, so today we have a very, very special guest. We have someone and let me give you a little background before I give you all the goods. As you may or may not know I'm speaking in Lamp in 2018 for Gamma as a multiple line speaker and I fly in to Chicago and right before I'm going into my rehearsal where they do provide a professional speech coach I'm fortunate enough to sit next to the next speaker that arrived a little bit early and just so happens she is a professional speech coach. To me that was very lucky to build a quick friendship the few minutes we had together I knew this individual was special, I knew that she was on it and I invited her to critique and to come in and watch me, which they didn't really allow but I forced it. I want to welcome a very special guest to the show that in a few short minutes I just really felt could really help our industry in a way, welcome Deirdre Van Nest to the show. Deirdre Van Nest: Aw thank you, Mark. Mark Miletello: Deirdre you're the creator of Crazy Good Talks the Blueprint, a system that teaches financial and insurance professionals how to become crazy good speakers so that they can bring in business and build their brands using speaking. I mean I didn't really know what all that meant until I met you and within a few short minutes, you're molding me into something that's doing a lot better job at what I'm attempting to do. Welcome to the show, I'm excited to have you and what you do for our listeners here. Deirdre Van Nest: I'm excited to be here and it's been a pleasure to help you. You are a quick student. Mark Miletello: What does that mean? Are there some that are not? Deirdre Van Nest: Some are not, yeah. Yes, you are. Mark Miletello: Well thank you and like I said I just realized you're very special. Can you tell me a little bit about ... tell the listener a little bit about your background and maybe they'll get a sense for maybe what I've found in you? Deirdre Van Nest: Yeah you know what I first loved to do is talk for a moment about why I care about helping the industry, particularly when it comes to speaking. I firmly believe that every person, and then this is regardless of what you do for a living, but every person unless we develop a skill set of becoming a compelling speaker, the type of speaker Mark who can get other people to sit up and listen and act we will never truly reach our full potential. I'll never forget, I used to be in a networking group where ... you know those networking groups where you have to a 60 or 30 second commercial every week? Mark Miletello: Yep. Deirdre Van Nest: Ever been a part? Okay. I was in this networking group and every week I was with the same people and people would get up and they'd speak for 60 seconds and there were certain people where as soon as that person stood up everybody tuned out and it really hurt my heart, it really bothered me, because as I got to know these people I thought, well you know that person's really good at what they do and that person really cares about the people in room, but they're not conveying who they are and what they do in a way that gets other people to sit up and listen and want to take action. It didn't matter if they were an A-plus attorney or an A-plus financial adviser or A plus this or that if they're a B minus or C plus speakers it was hurting their career. Does that make sense? Mark Miletello: No absolutely and I think I'm learning more about you every time we meet and talk, but I guess what you do helps ... I mean you even said attorneys, I guess attorneys do a lot of public speaking in the courtroom and things like that. How do you help ... I mean what industries do you find yourself helping most and how did you end up really relating and now that you're a speaker at Lamp of course in front of every general manager, general agent across all boards of financial services and insurance. I mean how did you really connect with our industry? Deirdre Van Nest: Yeah that's a great question so there's a couple of touch points. When I first hung my shingle out in 2008 I just started speaking everywhere I could and the professionals that raised their hands the most saying, "Hey, we're interested in you. We want what you're doing, we want you're helping. We're financial and insurance professionals." In one sense I fell into these industries, these professions, but it's interesting Mark as I've dug deeper I've really developed a love for this industry, for these professions, and for the people in it. As I sat back, and I started thinking okay I know I feel like I've sort of fell into this, but why do I stay here and why do I love it, and why do I feel a passion around it and why is that pretty much the sole focus of anything I do from an outbound perspective? It circled back to this, and you know this you heard my story about when I was 10 years old my mom was killed in a car accident and Mark I literally was kissing her goodbye one moment for what I thought was the night and within four minutes she was gone. Mark Miletello: Yeah. Deirdre Van Nest: My dad was in the car too, we were really blessed that he didn't die, it was touch and go with him and he was out of work for several months and it took him about a year to recover from all his injuries. What that did for me was I lost my innocence in the sense that I realized from that experience and I realized early in that life can change in a snap. As I got older I became a very strong advocate for proper financial planning. Mark Miletello: Right. Deirdre Van Nest: I was the person at 30 who got pregnant with my first child and instead of running off to the fun little store to pick out outfits and furniture I'm dragging my husband to our adviser and making sure we have enough life insurance, I'm dragging him to our attorney making sure all the guardianship and beneficiary stuff is taken care of. Most people don't think like that and I didn't realize that until I started talking to my friends about it. They're like, "That wouldn't have crossed my mind." Mark Miletello: Yeah. Well, thank you for- Deirdre Van Nest: And I was like, "It doesn't?" Mark Miletello: Thank you for sharing your personal story with the listeners and I know that's tough, but I see now that you have a passion for what our products do and with your expertise- Deirdre Van Nest: Yes, I do. Mark Miletello: With you being the guru, you are the foremost thinker of how to speak and a teacher in that realm I mean I do see that passion come out and so I'm excited that you're connected. I'm sorry that that happened of course, but I'm excited that you're connected with our industry and it kind of leads me to another question that kind of left me thinking after meeting you is if I'm not giving a speech, a public speech on stage, would I really need someone like Deirdre Van Nest to coach me and help me and I think the answer yes and I think you've kind of ... I was able to listen, I wanted to sit through your whole rehearsal and I wasn't able to do that because of my flight, but I did catch one little, and I'm going to try to squeeze that out of you for our listeners, one little tip that you were giving maybe a couple tips, but I do think that there's some validity to increasing your ability speak, finding your voice can help you even if you're not giving a stage public speaking event. Correct? Deirdre Van Nest: Absolutely. This is where I feel like I'm hoping the profession will veer towards and start changing is that you speak at seminars, right? That's kind of what everyone thinks right now in the industry is, "Oh speaking is seminars," and I would like to broaden the perspective and offer that speaking is anytime you're in public. That means outside of your own home opening your mouth and talking to let's say two, three, or more people. Mark Miletello: Right. Deirdre Van Nest: Because every time you speak you have the opportunity to attract people to you, to build up your brand, to bring in business or the opposite, to push people away or just have them be neutral to you. We are in what I believe the communication age, there are so many people vying to be heard and so to have a skill set where you can cut through that and you can be compelling and inspire I don't think that skill to have, I believe it's a critical practice development tool. Mark Miletello: Well that's exactly where I was going with it, is that's what I left feeling is that ... and you just hit the nail on the head as you would and should. Every time you're speaking to two or more or even to one person, but two or more people especially that's a speaking engagement that you should be on your game. I'm excited to kind of dive more into this. As you may or may not know Deidre this show I kind of connect it to the professional athlete and if you recall in the rehearsal one fellow said, "People in our industry earn professional athlete type incomes." Deirdre Van Nest: Yes. Mark Miletello: But my concern in a leadership role is that we don't practice like professional athletes, you know. We go out and do our hobbies, we golf and fish and whatever, play sports and we have our hobbies but we don't look at our own profession. That's a lot of the drive behind Where the Insurance Pros Meet is to have something where you can ride down the road and you can listen to, but it reminds you from the greats as well as you telling us is how you become better is practice, it's learning, it's continually developing and so to me what was kind of neat about meeting you is it reminded me I've never really put any work ... I've never been involved in Dale Carnegie courses or another speaking so it's kind of neat to connect our listeners to someone like you that I think could really help them because you had a lot of good tips before I left early to catch my flight, you had a lot of good tips and one of them that I thought was very interesting is how you can plug yourself into speaking gigs or arrangements or connections or networks. Would it be too much to ask you how or to tell us how to do that if maybe we don't have anything on the agenda for a speaking? Deirdre Van Nest: No, I think that's great. I think what you're alluding to is I made this comment that speaking is not just for seminars. Right? The broad vision is that anytime you're speaking, like we just said, to two, three, or more people you're speaking, you're public speaking. Then the other strategy I offered up as if you're having seminars and they're successful great, keep doing that, but I would also invite you to recognize that there are places in your community where you could get booked at other people’s events in front other people's audiences, and what's beautiful about that Mark is that most people in this profession complain about seminars and rightly so because they're expensive to put on in terms of all the mailing and the postage that goes into it. Then there's the meal, maybe the chicken lit dinner, the steak dinner, whatever it is, and then there's the whole stress about getting people there. It's not an easy thing to pull off and what if you could eliminate that by speaking to a ready-made audience? Mark Miletello: Coattails. Deirdre Van Nest: That's something that professional speakers like me, right professional speakers like me we know, we do this all day long, but that's something the more I bring this up to different financial advisers and insurance agents they're like, "I never really thought I could play in that arena," and you can. Mark Miletello: Okay. Deirdre Van Nest: I just want to even put that idea out there is that you can play in that arena. Mark Miletello: Okay give us one idea. Deirdre Van Nest: Let me give you an example. Mark Miletello: Thank you. Deirdre Van Nest: Yeah so one client, and I think I might have mentioned this to you, I was thinking of client of mine who is an insurance agent, he and his family own their own independent company and he has the specialization of working with daycare providers. We're like okay, well let's just build a presentation for that group and then let's pitch it and market it to them. We have this presentation, now quite frankly that presentation isn't largely different than it would be for any other business owner, but you put the word daycare provider in there when he tells stories he talks about his other clients that are daycare providers. Right? So that you're customizing the words and the language and then you start to think about where do the daycare providers hang out? Let's check out their association. Right? Then you would go, and you would apply to speak at one of their association events. If there are local chapters that they belong to you would talk about having them bring you in. I know that he got brought into a daycare center not necessarily to talk to the owners because there's only one owner, but the different staff that works there. Right? Mark Miletello: Yeah. Deirdre Van Nest: If you pick a couple of niche markets, maybe you work with chiropractors, maybe you like vets, maybe you like dentists. Mark Miletello: Whatever your niche is. I get it. Deirdre Van Nest: Exactly. Whatever your niche is. Mark Miletello: I tell you coming home and on the flight, that's probably what stuck with me the most of what a great concept that was and I had to have it on our show because in a leadership role I've gone with my agents and we've spoken at realtor meetings and we do certain break out speeches that are kind of impromptu but I kind of thought what about looking at what our niche is. Let's just say our niche is farmers or chiropractors. Let's just say it's farmers, then I never thought of taking and going to their organization ... I've thought about going to their organization and trying to connect and relate and be in the backroom and shake hands but I never thought about trying to get on their agenda because I know when you put on a meeting number one you have people coming in that throw a little money at you to take up 10 to 15 minutes of a sponsored lunch, things like that, and also sometimes you just want good information for the speech and I just never thought of that and I think that listeners hopefully could have a light bulb go off like I did and say there's so many niches that you could go after based on whatever company or organization you represent and you don't have to ... because I've thought about doing seminars and at one time did them, but thought about them over the last few years but when I start putting together the time, the effort, the pieces, the invitations, the mail outs, whatever all those things I find a lot of times that was a fleeting thought that fades away very quickly. Deirdre Van Nest: Yes, I understand that. Mark Miletello: When someone else is doing all that and you're plugging yourself into that I thought that was just a brilliant concept, Deirdre. Deirdre Van Nest: Good, good. Go after it. Here's the thing if you decide to go after it, with the putting together of your own seminar the easy thing is deciding you're going to do it and then all the work comes into doing it. Mark Miletello: Yeah. Deirdre Van Nest: With going after other ones your job is going to be reaching out to enough people. Right? And staying after them and following up with that. That's where the work will be is in staying persistent. Mark Miletello: Well you know- Deirdre Van Nest: And following up with them. Mark Miletello: We took off a fast start, we gave the listeners I think what I really, I walked away after just a few minutes of knowing you with that valuable thought. We kind of jumped right forward without really asking you, how did you get involved in coaching with Crazy Good Talks which is a name I love, crazygoodtalks.com. Deirdre Van Nest: Thank you, I love it too. Mark Miletello: I've been to your website, it's awesome. I kind of skipped over you right at the first so I apologize, I'm gonna back up which I don't normally do. Deirdre Van Nest: Oh, that's okay. Mark Miletello: How did you kind of get into this and when did you find out you're really good at helping people learn to speak and maybe you speaking yourself? Deirdre Van Nest: Yeah, I'll tell you what, this is by accident as well. I was terrified to speak. In 2008 I was certified as a fearless living coach, okay? My specialty was helping other business owners get past the fears and excuses that were holding them back in their business. I would work with financial advisers, insurance agents, chiropractors, attorneys, pretty much anyone who had a service-based business. I was out there marketing myself one by one, going to the networking groups like what we were talking about earlier and meeting people that way. Then I just kept hearing, "Deirdre, you really should go out and speak because that's the best way to grow your businesses." I thought no way, no way no how, I had a really bad experience in my ninth grade acting class where my acting teacher told me I stunk. Mark Miletello : Me too. Deirdre VanNest: It broke my heart, Mark. From that moment, I was 14 years old, I left the stage. When I say left the stage I didn't act any longer and I didn't speak in public for 24 years. I never wanted to hear those words, "You stink," again. When someone said, "You should speak," I was like, "Not happening," then what happened was it was kind of like the lesser of two evils. I became more afraid of not growing my business and not helping people with this message that I had than I became of speaking and, so I just forced myself to get out there and do it. Okay? Fast forward a couple of years later and I've actually gotten good at it and I'm actually helping people and I'm actually getting paid for it, but what's not happening is I'm not bringing in clients from the back of the room and at the time that was a really big part of my model was bringing in clients from the back of the room, so I didn't have to run around to all these one on one coffee meetings all the time. Right? So, I thought I got to crack this code so someone knows how to do this, it's just not me. Who knows how to do this? I started studying with some industry gurus and became certified by Craig Valentine as a certified, world-class speaking coach, I worked with another woman Lisa Sakovich who was just a guru upselling from the stage, started using some of what they taught me, then started tweaking it for my own style and trying my own things, and then my clients at the time were asking me if I could share what I was learning about speaking with them. Just kind of like casually and I was like, "All right, yeah. I'll give you some tips on what I'm trying." I was doing that and then I had one client, I'm going to tell you this is the results not typical. One client, it was a husband and wife team, they went and gave a presentation, and this was in I think this was 2011, it might have been early 12, it was 11 or 12. They gave a presentation and within an hour they had signed up 103 new people, prospects to come into their office from one 60 minute presentation. She and I, we were all blow away, we were all blown away. The wife Becky was like, "Deirdre, you have to do this. I don't care what you're doing, but you need to formalize this and start teaching other people," and I was like, "Yes, I do. You are right, this is amazing." I was so excited by their results it actually saved their business. Then that's what happened, I started systematizing things and I started creating a process, I started getting out there and I was out there a lot myself too. I'm out there in the trenches doing the same thing that I'm teaching which is what I still do Mark to this day. Then the brand Crazy Good Talks we came up with that branding a couple of years ago and that was an evolution of time. Right? Of working with different people and helping me figure out the branding, but I do love it because it's fun and that's what it does, it helps people become crazy good so it's just sort of progressed to this point. Mark Miletello: Well you are great and you're a great person and we're glad that you overcame that class. I kind of had a similar story where I could not say two words in front of a group and I said, "I've got to fix this," so yeah thank you. I'll tell you, in our industry especially professional athletes they fumble every now and then. Sometimes they get mulligans sometimes they don't. Well in our industry because you don't make mistakes. When you're on stage you're flawless, so tell me maybe what you think the biggest mistake that most advisers, agents make when speaking. Let's get into some meat that really, we can bite down onto that could help somebody. Deirdre Van Nest: Yeah, that's great. I'm sure I make mistakes too, I am not perfect. The last thing I ever want to paint is that picture. Mark Miletello: You're right, I shouldn't do that. That's extra pressure. Deirdre Van Nest: It's extra pressure, exactly. Let me give you a couple of quick wins that you can go and use. The biggest mistake is that most financial insurance professional rely too heavily on their technical expertise alone to deliver their message, Mark. That type of message or language tends to be boring for the consumer and it tends to not be sticky, it tends to be just a lot of facts and figures thrown at people and not have the elements of a presentation that help make it memorable and emotional. The key to really fixing that problem is to be sure to weave stories and analogies and activities throughout your content. Mark Miletello: You watched my rehearsal. I think I tried to do that, I tried to make it more about the storytelling than the facts and figures. I think that's exactly what you're saying is to ... you even kind of helped me understand, which I knew it as well as the others that were watching me, I knew that I was turning my head and looking too much at my own information. The less information that you plaster on the wall the less you're going to be tempted to turn around and look at it more than you're connecting with the audience. I agree I think we must have more stories. We talked about a mistake that they make, what about ... can you give us like a quick win like a strategy that listeners can use right away to make the best that they can with what they have? You know, make their next speech better. Deirdre Van Nest: Yeah, this is my favorite tip to teach because it's one of those small things that makes a big difference and it's something your listeners could use the moment they stop listening to the podcast. Here it is, the most important part of the presentation is the opening. The reason for that is that's the time frame that people are going to decide if they're going to tune you in or tune you out. Okay? You only have about five to 30 seconds to capture their attention and if what you're saying isn't anything more interesting than what they can find on their phone your talk is toast. What's interesting Mark is that if you can grab people right away they are likely to stay with you for the entire presentation, but if you lose them, in the beginning, you're going to work doubly hard to get them back. You've probably been to presentations where's that happened, where like they start snoozing you in the beginning and you're like, "Oh man," right? And then you're off to the races. Mark Miletello: You can tell from right off the bat, I agree. Deirdre Van Nest: Yeah. Mark Miletello: I went to your website and I watched all the free tips that I could grab off of their which I think we’re really informative, but that's one of the few things you said to me when we met for just a few minutes before my rehearsal and its really kind of gotten me to thinking about is my beginning powerful enough? I've gone back to the drawing board and thinking how can I make that really connect in a way? I think you're right, it's real helpful but maybe you can give us an example of how we can do that. Deirdre Van Nest: Absolutely, absolutely. There are two strategies that I love for grabbing your audience's attention from the first words out of your mouth. The first strategy is to open by immediately asking them a question. Okay? The question should do three things, it should be related to your content in some way, it shouldn't just be some random question, it should be related to what's coming and the topic. It ideally would get them nodding their heads yes in agreement with you and then the third is it should get them thinking about themselves, the audience thinking about themselves. For an example, tell me what are the benefits that the listener will receive from taking your advice? Mark Miletello: What are the benefits ... in the meeting they're more informed of what their coverages are so personally maybe they should consider doing business with us but to be able... they're not a licensed insurance agent but they can say, I do know this, and I know a person that you should talk to because looking at your current policy or moving to this new home you might need to talk to a professional that I know. The benefit is educating them to make them think that you are the go-to person regardless of price. A real estate in town do we shop around and find out who has the lowest fees, or do we go to the most well-known person that we feel will do the best job? That's I think the ultimate reason we would speak to a group of realtors is to become the expert in the field and I need your help to be a better speaker so that I can look better in front of them. Deirdre Van Nest: Got it, got it. You could do something like your point is, hey we want to educate you so that you have the best information and you're not going out and price shopping people. Right? Mark Miletello: That's right. Deirdre Van Nest: Your question could be to them; your opening question could be something like how do you feel if your own clients' price shop you or how would you feel if a client- Mark Miletello: Chose their realtor based on commission rate. Deirdre Van Nest: Yeah, exactly. Yes, if you lost a listing based on the commission or if you lost a listing because your competitor was willing to list for one percent less or half a percent less. Mark Miletello: Right, that'll get their attention. Deirdre Van Nest: Right and they're gonna be like, "I wouldn't like that, I don't like that." That's how you should be looking at this, in this industry. Maybe you're going in there because you're educating them, and you want to equip them so that they're the trusted adviser to their clients who have all the answers about their home buying experience. Maybe your angle is would you rather your clients see you as their real estate agent or a part of their trusted advisory team? Mark Miletello: Right. Deirdre Van Nest: "Oh trusted advisory team." Mark Miletello: I guess my feeble attempts at funny jokes is not the way to open a meeting, huh? Deirdre Van Nest: I guess it depends on how funny the joke is. Mark Miletello: Yeah, I guess so. Deirdre Van Nest: I was going to give you the second strategy. Mark Miletello: I'll take it. Deirdre Van Nest: That's the first strategy is to open with a question. The second strategy is to just jump right into a story. You could open with a story and so let's say you're talking to those same realtors, maybe the story is about a realtor who used to work with another agent and now they're working with you and what their experience has been. Maybe it's what I call your Why Story, why you're even in this business and why you care about the realtor relationship. Kind of like I told you my Why Story earlier. Mark Miletello: Yeah, things are going through my mind right now of how I could have spoken in front of the realtor group and maybe had other realtor’s endorsements and talk about how those relationships have evolved. Yeah, it's good stuff. Deirdre Van Nest: Yeah. Then if you're going to jump right into a story my recommendation isn't just say, "Oh I'm gonna tell you a story," you could just start by saying, "It was May 24, 1980, beautiful spring night in Chappaqua, New York," or you could say something like, "I want to take you back to the fall of 1992," or "I want to introduce you to my client Mark. Mark was a blah, blah, blah," right? Those are story starters if you will. Mark Miletello: No one’s getting up and leaving when you start like that. Deirdre Van Nest: No, they're not. Mark Miletello: I want to hear. Deirdre Van Nest: And you've got their attention, exactly, you've got their attention. Mark Miletello: Well I love the nugget that you gave us about how to interject, implant ourselves in someone else's efforts of either networks or events or seminars. I love the advice, the professional advice that you've given us. I felt so privileged that I had a few minutes to meet you and know you and to have you watch me rehearse. To me just really the things that you've said have given me more confidence, I'm going in a better direction than I was without you. If other people ... and I don't want it to stop there, I do want to continue getting better and there are several ways to do that, but one is to connect with you in a better way. As we kind of wind down this show how would I work with you more, how do I reach you, what do I need to do to take the next step into learning the things that you've already taught me to build off that? Deirdre Van Nest: Yeah great question. There's a couple of different options. I think the best step is to subscribe to Crazy Good Talks TV. That's something that was just launched and it's a weekly video episode specifically for financial advisers and insurance agents. Mark Miletello: Nice. Deirdre Van Nest: Each episode, yeah yeah, each episode has a strategy on how to either be a better speaker or how to grow your business for speaking, how to market yourself, get books for speaking, all things building your business and your brand through speaking. Then each episode also comes with a downloadable template, worksheet, cheat sheet to help you implement that week's lesson. That's a great first step and that's great for readers or advisers and agents and to get that you just got to crazygoodtalks.com/tv. Then the other option is one of the things that I do a lot of is keynoting at conferences and individual companies will hire me to come in and do training for their advisers and agents. If you're a leader listening, and you're interested in something like that just shooting me an email, likewise if you're an individual producer and you're interested in learning this skill set for yourself I do have a 12-month Crazy Good Talks training program where I will teach you step-by-step the ins and outs of how to become a crazy good speaker and how to really build your brand and bring in business through speaking. If either one of those things interests, you I think just sending me an email Mark to D-V-N so Deirdre Victor Nancy@crazygoodtalks with an S .com. Mark Miletello: Well that's crazy exciting, I think that of course you're gonna be on a platform speaking at Lamp in front of all the industry greats and as well as the show will reach a very broad audience including managers and anyone that wants to host a meeting I think you would be a valuable addition like I said in the short amount of time I've known you I feel like I've learned a lot and I feel like I owe you something. I guess you need to invoice me, but- Deirdre Van Nest: No, you are very kind. I'm thrilled to be here. Mark Miletello: It really is, just those few little things when someone is trying to get better at something that is not their forte and yeah, you're saying, "Well Mark you're hosting a radio show so ..." well you know I'm just having fun, I know I can be better at even doing this and every show I get better. But more importantly than that Deirdre is I want to be able to go to my next meeting, I want to go into that and now I can teach my agents how to connect with niche markets that we have, and I can assist them and maybe be the guy that stands up until they feel the confidence and find their voice or help them find their voice. Deirdre Van Nest: Yeah. Mark Miletello: I see a lot of application in what you do and if I wouldn't have sat next to you or if I wouldn't hear you speak I probably wouldn't realize the value of how much we need that to be better at that type of talent. I just want to thank you for agreeing to come on the show Where the Insurance Pros Meet and thank you for your time. Deirdre Van Nest: Thank you for having me, it's been a pleasure. Mark Miletello: Absolutely and if you like what you hear go to iTunes, rate and review the show so that others can find it. You can follow me of course on MarkMiletello.com and you will be able to connect via the show on my website on the podcast link, you'll be able to connect to Deirdre Van Nest. Thank you again and we will see you at the next show.

Building what I meant traffic for Facebook live right now mom I pack your high no hello dynamite is the triple option talk as in this live during a football game could be in the second quarter allegedly origin the comet commentate no just like maybe your loner right now maybe have no friends going on in your watching a similar game to watch out for intellectual property Paul as you play the copyrighted song that I have with all that's left a mixed tape all really ideology of seating system so that you and I see that commercial where John Hamm stick just five the contractor the lasers you guys see that is your Dick fell so far downstairs introduce our new cohost as I was working was a little right now Sam Tripoli what allows us to have Christian podcasts Christian yet my stuff okay for claiming Christian my bad hello ship I forgot to tell you hello this is that this triple triple option is about the Holy Spirit will I really liked the fact that while her so I was already right behind Scientology yet that's record that's can we let Angel Evans Dick did not trip anything my apologies well I read that I retract that statement I didn't know that was what the commercials about that's interesting I did know that the commercial for John Hans Dick yeah okay John him John him yeah by the way I was just at the Rose Bowl where they were not slobs they were little Chevrolets already had it and offer the usual learning versus Rams game okay the Rams will eventually get Los Angeles I'm telling you that right now but man that stadium was built all long time ago it is old stadium O.J. Simpson played there that's how all that you have to and it was it was crazy the new stadium to be not Trent direct as were talking at what love who are you do any sponsors or John Hamm's tactic as you saw one right now I mean Arianna rails already said yeah I could with this list you guys are wrong I love your set up its function graver you gotta get this came I tell everyone I said, it's a medieval cameraman hey someone who's helping us out with the sponsor last year will with puncturing sports what happened with but okay will go nuts although Mary Sue company Sue company in LA right yeah yeah well what I know so it is basically the pot that the website is two weeks away and that's what everybody says all time but it really is.so here's what happens right so most times you go to these companies and I hope I'm not ruining anybody's business here but you go to East does web design companies go hey design this Friday and what they do Eric's off my off-camera buddy staring you down right now but a lot of him will go and will charge let's say 510 grand for our website and then we'll go find somebody in the other make it for like 1500 well the guy will work with this guy Johnny Woodward is our kind of our webs a web designer he went right to these guys so we been dealing with that and it's like pushing the gondola's man it's not see that's what I was worried about like do you guys do that I didn't want to should on your parade no no I know you're saying and that's kinda what against is actually doing the work and then if I will like managing people in India that's its own condo project managing that it's its own skill yeah that is completely different human beings will know it's it's too remote were not that global that I mean that's that's the thing is like we think were were so connected were it's there still it still really hard to do that like SU people they do don't hire people in Indonesia for like four dollars an hour to do all the work it's grunt work but four dollars over there is flocking awesome so it like if they're good at it it's a project management skill which most web developers web designers don't have they don't have that management stuff this convoy. It sounds like you we would either save everybody if they have weird holidays you don't even know about that like all today still don't know… Hot the holiday near like Fox was about to say that you know to look to but what the website can be is going to be the what were going for is the premier content for sports and comedy where like you know it's like whatever you see like comedian on like one of these panel shows on ESPN or Fox sports like the calm he gets ramped up so much but we were waiting for ESPN to give us the green light to come on their show their channel and they bless us with the exposure and I'm like let's cut that should now let's go for the real ship let's have a real talk on sports what is happening ESPN is that they've decided ends what Disney does is they just decide to force political correctness on people and that's not what sports is you know sports is like real talk about who's the best who's worth why people want and then just some guy locker room talk that I might find that that's what magenta people flocking lot is on your podcast is like I was tardy ESPN being so cookie-cutter and vanilla it's like these are the opinions of most people in the deep now they dictate the opinion of sports writing because whatever they say that's what's going on any of Palma Foxworth one is that they they came out the takeout ESPN and then they just did what ESPN did and I just like why would I want to go II know I know where you spin is like I can't find a channel anywhere we should just gone wrong got real one on the wall run a talking bareback this condo and I'm saying I gaze had a computer you got an STD I want that document to me was it it is our illustrious cohost that I will simply believe yeah exactly what we've great coast here and you talking you know who he is well you know me know what I'm here to do what if we put someone out on iTunes and do you know his voice and I all I did should rise a couple weeks ago because I'm sober but I have this thing well only do shrooms because all you know within the 12 within recovery the people created that believed that you should do acid or do mushrooms to have a spiritual experience that's what they called him once you go through the big steps you and you guys are here to experience love psychedelics you now so I did mushrooms I once saw I went and saw profits of rage and creed to the stone an now I forget your rocker man I forgive him everything I can listen to anything as long as it's good and it's passionate yeah you are at best an authentic that's why need authentic what you know what we had a marching band outside the window last night for the Outback bowl and I was like it's nice to have a little marching band on our to do some shed like I might just pump it and hear what's going to hike to go to fark out a velodrome just the drum line itself I love the drums have I love the movie drum line for the cannons under this under a movie at Nick and he got for Teddy thoughts from Warren survey coming it's got to be number one in Canada the hatchet, really really late in Canada got released late so we didn't see it was a leader that I can and then Shannon Nick Cannon he's gone fully retarded and my right is the gum, IEP Mary Mariah Carey divorced her that specials now are they doing a lot of swimming sessions real in the Hollywood with rational you know that change that that show change PT what BT was kinda like this kind of like just this weird low-budget channel and all the sun that show came on and it blew up in the house was the start I don't know the real real husbands of a Beverly Hills which was a parody of the real relation and that is that you now BT is trying to do like Siri ship oh so they're doing their own stuff because I was a 106 and Park on a galley I was once part growing up but now they're doing their own original program there's one show that's like it was like a white noun to sound like Whitey's racist but it's like this I will show that was like the wire that was original program I can't remember what it is came on after the wire ended yet there it is exciting to hear goodbye Cashin if you know that's People's but what it was but whole picture may note remains on HBO yet I was nice feel for the guy who did the wire try to do Tremaine and then he ended up getting murdered right didn't developed bill Tremaine die like there's something that Dominic Boyle had disses this money he might be alive later some computers wrong can anyone Google that yeah there is a there's a game on oh yeah okay later let's do this bad for the play-by-play area first Oklahoma comes at 2414 the red jersey all you what Stephen Rogers is pretty good fearless device that was was a fearless podcast so here comes Mattis Rose Bowl, Madison why you can't talk about the roast. If it it's weird man it's it's saying you can't we can't go like what is rush on the content right foot that we assume we do play-by-play to play-by-play yeah but you talk will score yeah I can say that was a great run but can have a great 14 yard run to get home outside of the field with my best buddy I am mad I thought he was having lawyers anymore there be more people doing commentary on what how does I mean like I know Joe Rogan works for the UFC but he's not the only one it does like live different rules for them I mean I'm sure they have something a lot of them get licenses to go to to do with her doing from the UFC that's what they do really don't just do it unilaterally without any right I would never have known that if it is being a lawyer blessing or curse bloodline oh, that's about if we both know you tell people what you do Dave automatically hate you like you Artie start a deficit and then and then they want free legal advice from you and I get that something should I get the same thing as a dictator, can I tell people I did this juncture L really if you got a work blue did you that I love you what about the children through cross piercing to bear man it's yeah everybody wants to hear good to choke and sometimes just sometimes just not ready for sometimes you just don't have one in the hopper well you know I'm doing the show here in Tampa and it's a lot of fun because the first time ever they've have me stay up by features a white guy and not that I care but it's just like but you guys white people more than any guy like everybody did I watch a lot of interracial gang bang porn so it's like I was allowing it so that I'm pretty day I mostly February mostly for everybody knows that about trip so you're the Carl Sagan of dicta got to thank God I now say I love a hand but they got because usually it's a baby me with the bank they put these guys with me that are super freaking funny dude and they should be headlining but they just on the credential so they put them with me and I don't mind it because I'll follow anybody I'm really get but it's always a different Akamai act it's always like you don't give me crap my kids a crazy man and I might talk about smoking crack at robots and stuff like that so it's a different vibe but now that it's like they finally pulling people who kinda fit my axle it was a lot of fun last night are you still doing the Gallagher stuff are you just passing through yeah, stopping you didn't use the hammer me yeah that's what I do.I just kicked by the way galliard from your yeah yeah a whole Cogan Gallagher yesterday we got some talk about a sorry my Gallagher is that she was so busy at one point he couldn't take all the bookings so we decide to help his brother rather yeah twin brother Al by letting him go out Gallagher at going to eventually the business rise up he's like you can't do it anymore the guys like talking on the original and that they been fighting everything that I love it love it so you still doing I sure you said I are you like it there for a couple weeks away where I'm here went have filing in table I'm here for two more days today and tomorrow chilling and then I got Wednesday Thursday over there it's a weird week chose to come up and elsewhere where I live in Tampa improv time down the street the webinar is located in the north dude I couldn't find a condo that like two nights ago and I was just wandering. So that date they put up there were comedy Condit most clubs okay put the comedian since it's instant being cheaper than getting a hotel for everybody on your around but yet see sometimes they don't give you want to get information when you're about it yet but there's just it's just gross most of the time I really don't carry me as long as she took lingo and it is I just couldn't find it and I was just wandering around and nobody was answering their phones as I am asleep outdoors it's a perfect time nice is that all everything looks the same for seven different light in one hour really there's only like Porter to Cory at 1/4 I used to live the quarter for two years so yeah places about Charles V Avenue smoother now it's out that's how you and I met right next door to lock Tristan yeah we had this funk and chickens that came out and everywhere is jammed and I can't touch about where he moved to Texas huge and then the Chinese ones are like they have Chinese cocci here yet Chinese factory with a small tight ticket I am you find a joke there there the Chinese Cuban ones so that is there Chinese Cubans, what their fluffy yeah really there's a lot of Chinese people that went to Cuba yeah you guys LOL yeah I should go there and I know you I didn't know that to my wife would come to school be like three years ago about it but yet there's a lot of there's a lot of Chinese people in Cuba yeah I do truly make I don't know her to go public really quite like everyone is not racist like the race is all right on this race as long as you guys are gray shirt that's no longer a couch of a podcast by the what I the way this is the premier Chinese Cuban podcast of record by doing this is how the as we watch football it's off-topic moving of all my hurt his leg so here's a big problem with football in Los Angeles is that LA people are used to paying more for everything or just like okay we live in LA if it's the weather is grey out we know where you have the will couple things traffic everywhere and X everything be more expensive than if we went anywhere else but one thing that drives us nuts is when we have to pay a lot for parking it drives us crazy because we know wherever were going were going to end up spending a ton cash why are you bilking us for a little money to park a car somewhere more about walking and droplet caching the problem with the ram to the Chargers is these people like cousin not from LL part where is it worse were they play like how far I like the cool part LA is it a well there in Pasadena for the plane don't know another similar nanoscale brands that will only sell things I forgot business travel did you know you want to do something about you that fills way out there to really NFL I realize that the they play at the where the Trojans play which is downtown Memorial Stadium downtown LA which always feels shady at the Coliseum which is initiated as RLA Shady asset rails on the con I forgot this is role will not wear when watch the football game but anyways the point is that they were charging $100 the parts that these parking places 100 tickets brought dollars and they wonder why nobody's in the sand because nobody wants it to type something she would charge $20 and be thankful anybody's at these games yeah I don't understand rims are good is your why would you Rams will give New York my living arrangement in Los Angeles because the raters own LA the charges will never get with the Raiders are to be in Las Vegas yeah they should be and LA to answer your question I started asked to join teams and LAI team are secular see how I know what I tell you I got it Tina right is worked out have to pass multiple you have a niece who you have a what are you knowing I have seen I have seen pillars of lingering landlubbers and Lakers sell out every night guys everybody from everywhere else so it can be so hard to get those fan bases if you try to get loyalty to one that's hard enough but to get both beaver like old people were Rams fans that will go to the game how loyal they don't, it's the Rams will get Los Angeles and the rater should be and that the charger should not be there and I agree your to control Sue Minton maneuver it's the NFL it's Hollywood it suits I know everything and work or do we want you know you don't like it and because you're watching what they found out is that they won't want dude the Chargers can even sell a 20 seat 20,000 seat theater I mean like soccer falcon getting some comments going I like it this particular shows so informative by but if you Chris Taylor 02 you want to drop some knowledge on what what are you guy me like they really want your knowledge are they knotting us and our man talk to take it as is I got one I'm good Jesus open one from the camera nice were almost at an alleged half time here we got I mean I told you Oklahoma was legit yeah you're right I was really amazed I thought Georgia would come out here and just like just kicked her teeth and I'm really amazing I think a freshman quarterback didn't help even though he's gonna be a stud bucket I last did you guys keep track of your pics and who did better on the lake I can actually I want the whole thing I just got a note anything that we can medicate mama was Steve never really technically did it that's true pelvic spread right because you can't pick the spread like head together it is just too much work on the rules too much work that's how Gary think about the last Joe who won the game 5-3 they say you want to get nasty clear that example is clearly feeling better feelings than anything you think is heels and I think of the okay how wrong I am if you're not wrong you should be sure that you and that's what I do yeah no I was not about awful off-camera yeah you got you going to get to my devil you should use this one because people need to hear this so hello know about how well about everything going our currency if they have all taught me that you don't talk about it going out of us and I don't like what I want to find her does not have the Golden Amanda show saw how to say I love your field and on the Bishop your podcast no actually not really frustrate pockets were going up podcast MNF that is in the catalyst I like you should trademark what you just said with a great idea but the podcast router that is gold will podcast there is really what you're saying note that although we know you please leave to make remember you should already reverse some of it on the go will let her know people wide open can you do that allegedly a touchdown might have happened but did he go to a hearing to the party handling on they can the party and do I like a user can you believe that I said hello hello I am now these nighttime Val hasn't gotten a second chance this is who Mrs. Manzo number two is going to Hamilton CFOs picked him up this week of the day to Scripture that he felt Lynn get his head up but dude I'm telling you a tsunami route for him in Canada because the women are hot the barest fungi shape the Coke is great Certainteed trial and know I was waiting for the benefit of Coca-Cola, Coca-Cola, matrix right to have the following target yeah what is is a Christian podcast that what I'm doing okay I just don't go nowhere Matt we wanted to talk about 12 steps that okay you know you can't you can't control nothings in your control basically in that part of the AA stuff it's yeah it's just like you know change what you can change and don't worry about which can change yeah I know that you also want to specific games for Mohammed that there were some ballgames there were hidden in a word Michigan Rainer… Sounds like 1/2 Michigan lost to South Carolina yes I guess hard bargaining pulled us out hi I mean like I think he's old you like our barn out and I always like to okay like I will write about I like that is a crazy man I like you Jeff crazy guy I liked what he did would San Francisco I like that it would stick just like why can't get machine going why is Michigan falling off and Ohio State kept going yeah if I do choose our death which is Michigan on the mama or my head I like I like when that's like this when certain teams are good that's for is better right right left when the when that when the Lakers are good even on the clipper fan it's like you know it's good to see them it's like when the 76ers are good it's great in baseball when the Yankees are good and Dodgers are good you want to have these up how he is what you also want cowboy terrain when the Raiders are good when the Raiders are doing etc. when Michigan is good but way back I was about about note no Notre Dame same thing when ordering is relevant no I think that's the biggest one at their Notre Dame when they're there in the relevant yet Christian podcast telling about make what I like that about cutting off all the Coke jokes have a fast drop in order to no absolutely not agree you know I mean dude we will miss you to be good smelling fidelity, Oliver got up I want them to be Ohio State available, just beat them to yeah he just needs a dynamic player dude he needs like an answer like I don't know why he hasn't been able to find that guy it's been three years I get that takes time budget like Philip McCaffrey Denard Robinson was there when he was a writer was it about Laura Robinson was not there when Jim Harwell khaki harvesting of cleaning needs like Chris McCaffrey's brother to be at the software this year is probably started there saying nothing a quarterback yes really need is 66 is the studio's McCaffrey likes five to recover his brothers drew out a back pocket passer hobbling along that's crazy but Mike at that transfer Patterson from Ole Miss so that was a how valuable that was in Tampa here yeah anyone go there doing to be no anyone without the other stance is like there was nobody to look at their more people at the parade than the were at the game really is a hero is also on the coldest days of the year people use that's exactly why think killed it so you know all the people that were in Tampa that were to go and hung over if it's a little bit if it's under 65 I'm not going reason I can't bring my snug he did nothing suspicious know next week to nearby that could smell this the party area of Tampa is another area that so I got here in the US in the nexus of it you're in the nuclear's of it right now this is what party start I was out from there okay so this is where like all Johnson hearing was going to go through farmers I've got we were we dance but yeah leave enough room for Jesus and between exam guys love the let your high school tricks go to nightclubs here with no clothes on and walk around like you likely we allow it like yeah it's a dish very well yeah I'll go to clubs now have you been to the castle you know I just walk it would like every time I come the tail sorry they were less close literally every Tesla complaint is I really like to know what was in its complaint that that I was born at the wrong time okay I learned that I was 22 or not be putting up Wilt Chamberlain numbers in a WNBA I would be 100 points a game 50 rebounds every game it's the most amazing time you taught me that the term thirsty about 56 years ago and I was like that grade they are yeah mean that evil is very thirsty numb rock that I hope no nothing wrong with that at all I just love that there's a man who makes his living hanging out with a snake that's like it may not I don't think I ever worry about like what I might do a retirement what a snake I think like how my gum did, get invest in IRA he made something do you know I've seen him make like $100 in about 10 minutes because people pay them to take pictures with the snake in a bonnet if I can battle same as you me to salmon no I say I legend my dad's side are you in the lower elevator will ensure my silica I miss you miss you look around like storeroom well you got some drugs are under old neighborhood maybe allegedly I see it I see so you are about his legal people hearing this maybe soon you guys have flies. Please lay up hers – that she would lick her and what she said about his drug dealer you never know man this is happiness just pretty safe to make sure that long no sale at different yeah yeah one of the checks of it but subject to no doubt using I hi Leslie after everything is podcast from cigar city comedy so not nothing any of my business legal let me ask you something is no asset you guys ever back and how long can we have lawyers in the bedroom why people are our fornicating for love and now you have labor and a consent form you have have your skin away don't have the now wood pro athletes was like an app that a girl has to go on and I agree that at me like I was that I did okay with this menu on their sushi menu that you can throw in what you want number 81 okay testing I nod and say what you look like you just go yeah give me a plumped in and then will you get if you're free enough to have that you deftly got you got some weird stuff on their leaves Salinas midsentence I met José say Maria Taylor is and I'm not to disagree she's like 6 foot nine newsletter like an old man just departed out of the conversation to get a water like a like a seven-year-old man I have a hello my name I'm trying to take you to now and most limber on the Monday just as I will jujitsu I'm up and started it it's his first time talking to Mike is not a static I know I've never done this before I work with props look it over 10 that too big scarcity pros for the Rose Bowl everybody shoots on it to see a game I thought I thought it was awesome so I knew especially right now when they do game it goes into the afternoon goes in the night funny looks cool I don't care if that sounds happy let me just say something to you to know why they say that the row when the most people end up what causes most people to move to Los Angeles whether his is the Rose Bowl parade wrong people are at home no no no listen I listen I they watch it in there like they're stuck in their house and snow and there watching this parade and it's all signed and everybody's in shorts and like why am I in this hellhole of snow when I should be living in Los Angeles and that's why lobby will move out there will when there's three channels will give you that is that the Rose Bowl parade televise is a huge deal right when there's three channels right right now is everything fragmented segmented you get whatever you want the Midwestern people that are staying there secretly Midwestern people are funking they bluesman they get it done they sit in the basement drink in the winter it's awesome I now realize that I didn't know any of that will have basements or we know that's crazy were underwater man having Sensa that I see little at sea level I totally makes sense do you want to talk about what throws through snow to get heartless that's the stubborn the game free to talk over and if you want to get this out of the way I get I shower herein that's why, translate iPhone here do the right hand is awesome the applicant is UCF UCF versus Auburn yes one yeah right you you know I was I was kind of like don't get don't get my heart into this too much got a game doesn't matter it doesn't matter don't get into it knowing no I don't get pot committed I don't want to get real emotional so I just pretended to work while we were watching now is Eric and I were doing a little bit of light work in here and then it was one of the signs were we I don't like all I can say is we just read still look like Georgia hangover that's that's all I got to kill us all back on the with Florida will lose a ballgame which happened quite frankly I would know how I handle this somehow it always fall back to your house tobacco they just didn't care and show up because the meaningless ballgame didn't care except for the fact that UCF player talk trash year but that no no no you see if there's Leo Auburn has never seen speed like this he said the SEC doesn't have speed like we do that, though it was but you know what you see if one so got in her head I guess you they got to hold hands, but they got Jared Stefan Stidham Whitney Cummings that I will write about it okay masses back right about the time was with a golden shower nice pressure they really got it they got a not yet shown the second Avenue yeah if I didn't hear that we did say you I get a bunch of folk you were Eagle tax from a lot of my friends watching the game should so every Auburn game there's always like 33 my really good friends that will send me thought you onwards I am or some like that the the golden the golden shower night state they had a lot of pressure I'll double down on on this dad joke but they they just had pressure all day five sacks in the first half by describes it in an idol having ascending pressures yeah media sorry Catherine Sumi bathrooms yet did it take six at the end almost yielded but then I thought was to come back and the last interception can yeah seal is a nasal pressure that you made it they just came they can they came out from all sides man and it was kind of thing of like I don't know usually you get that Ben Roethlisberger one step out of at us to stick them but I was funk up his last name but but I don't know if just didn't have the Moxie I like yeah that word might say Garcia Motz is is is is a replaced earthy moxie no I from secure his podcast I think I like the new word for 2018 is scrum like it might screw okay thanks from the house down Steve you don't is that the number one counting a couple minus you got not what you guys included but were not in the rest he said were likely stressful front 24th on the list maybe because of so few but gotta be right it's either them or motion an OSHA Moshe cash I love you Moshe I was partially good so I've a lot I think those two would blow them out of the water my guess is just all so me and it's your mom's house is front and sweet podcasts listen to because it's all about like it's all about them laughing about diarrhea in the plate and watching ocean online it's flocking off to the vet most soup is so funny to soup never got it right most soup some securer and Christina P Burzynski yeah will she's going Christy to Peter Because no one can spell my last name yeah I get it I get a man like Lucy K did the same thing right it's Lee K CK only got in trouble because he went knuckles up My Say about That When Knuckles off If You Had Gotten the Christian Way since Is a Christian Podcast Knuckles down like a Young Christian Warrior When He Got in Trouble If the Knuckles up That Get You in Trouble It's Blocking Brood and It Looks Painful and Nobody's Happy I No Arnon Facebook Life I Listens Right Now Dismissed Treat What Was Footnote That Will Help over the Other Half over CA Obviously Will Put This on YouTube As Well You Think I Will Edit You Mean Nothing Much the Same or Okay You're Not Doing Anything You Can Send a Word I Know I Don't Want You Have To Add You Have To Add in If You're Worried about the Future 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Building what I meant traffic for Facebook live right now mom I pack your high no hello dynamite is the triple option talk as in this live during a football game could be in the second quarter allegedly origin the comet commentate no just like maybe your loner right now maybe have no friends going on in your watching a similar game to watch out for intellectual property Paul as you play the copyrighted song that I have with all that's left a mixed tape all really ideology of seating system so that you and I see that commercial where John Hamm stick just five the contractor the lasers you guys see that is your Dick fell so far downstairs introduce our new cohost as I was working was a little right now Sam Tripoli what allows us to have Christian podcasts Christian yet my stuff okay for claiming Christian my bad hello ship I forgot to tell you hello this is that this triple triple option is about the Holy Spirit will I really liked the fact that while her so I was already right behind Scientology yet that's record that's can we let Angel Evans Dick did not trip anything my apologies well I read that I retract that statement I didn't know that was what the commercials about that's interesting I did know that the commercial for John Hans Dick yeah okay John him John him yeah by the way I was just at the Rose Bowl where they were not slobs they were little Chevrolets already had it and offer the usual learning versus Rams game okay the Rams will eventually get Los Angeles I'm telling you that right now but man that stadium was built all long time ago it is old stadium O.J. Simpson played there that's how all that you have to and it was it was crazy the new stadium to be not Trent direct as were talking at what love who are you do any sponsors or John Hamm's tactic as you saw one right now I mean Arianna rails already said yeah I could with this list you guys are wrong I love your set up its function graver you gotta get this came I tell everyone I said, it's a medieval cameraman hey someone who's helping us out with the sponsor last year will with puncturing sports what happened with but okay will go nuts although Mary Sue company Sue company in LA right yeah yeah well what I know so it is basically the pot that the website is two weeks away and that's what everybody says all time but it really is.so here's what happens right so most times you go to these companies and I hope I'm not ruining anybody's business here but you go to East does web design companies go hey design this Friday and what they do Eric's off my off-camera buddy staring you down right now but a lot of him will go and will charge let's say 510 grand for our website and then we'll go find somebody in the other make it for like 1500 well the guy will work with this guy Johnny Woodward is our kind of our webs a web designer he went right to these guys so we been dealing with that and it's like pushing the gondola's man it's not see that's what I was worried about like do you guys do that I didn't want to should on your parade no no I know you're saying and that's kinda what against is actually doing the work and then if I will like managing people in India that's its own condo project managing that it's its own skill yeah that is completely different human beings will know it's it's too remote were not that global that I mean that's that's the thing is like we think were were so connected were it's there still it still really hard to do that like SU people they do don't hire people in Indonesia for like four dollars an hour to do all the work it's grunt work but four dollars over there is flocking awesome so it like if they're good at it it's a project management skill which most web developers web designers don't have they don't have that management stuff this convoy. It sounds like you we would either save everybody if they have weird holidays you don't even know about that like all today still don't know… Hot the holiday near like Fox was about to say that you know to look to but what the website can be is going to be the what were going for is the premier content for sports and comedy where like you know it's like whatever you see like comedian on like one of these panel shows on ESPN or Fox sports like the calm he gets ramped up so much but we were waiting for ESPN to give us the green light to come on their show their channel and they bless us with the exposure and I'm like let's cut that should now let's go for the real ship let's have a real talk on sports what is happening ESPN is that they've decided ends what Disney does is they just decide to force political correctness on people and that's not what sports is you know sports is like real talk about who's the best who's worth why people want and then just some guy locker room talk that I might find that that's what magenta people flocking lot is on your podcast is like I was tardy ESPN being so cookie-cutter and vanilla it's like these are the opinions of most people in the deep now they dictate the opinion of sports writing because whatever they say that's what's going on any of Palma Foxworth one is that they they came out the takeout ESPN and then they just did what ESPN did and I just like why would I want to go II know I know where you spin is like I can't find a channel anywhere we should just gone wrong got real one on the wall run a talking bareback this condo and I'm saying I gaze had a computer you got an STD I want that document to me was it it is our illustrious cohost that I will simply believe yeah exactly what we've great coast here and you talking you know who he is well you know me know what I'm here to do what if we put someone out on iTunes and do you know his voice and I all I did should rise a couple weeks ago because I'm sober but I have this thing well only do shrooms because all you know within the 12 within recovery the people created that believed that you should do acid or do mushrooms to have a spiritual experience that's what they called him once you go through the big steps you and you guys are here to experience love psychedelics you now so I did mushrooms I once saw I went and saw profits of rage and creed to the stone an now I forget your rocker man I forgive him everything I can listen to anything as long as it's good and it's passionate yeah you are at best an authentic that's why need authentic what you know what we had a marching band outside the window last night for the Outback bowl and I was like it's nice to have a little marching band on our to do some shed like I might just pump it and hear what's going to hike to go to fark out a velodrome just the drum line itself I love the drums have I love the movie drum line for the cannons under this under a movie at Nick and he got for Teddy thoughts from Warren survey coming it's got to be number one in Canada the hatchet, really really late in Canada got released late so we didn't see it was a leader that I can and then Shannon Nick Cannon he's gone fully retarded and my right is the gum, IEP Mary Mariah Carey divorced her that specials now are they doing a lot of swimming sessions real in the Hollywood with rational you know that change that that show change PT what BT was kinda like this kind of like just this weird low-budget channel and all the sun that show came on and it blew up in the house was the start I don't know the real real husbands of a Beverly Hills which was a parody of the real relation and that is that you now BT is trying to do like Siri ship oh so they're doing their own stuff because I was a 106 and Park on a galley I was once part growing up but now they're doing their own original program there's one show that's like it was like a white noun to sound like Whitey's racist but it's like this I will show that was like the wire that was original program I can't remember what it is came on after the wire ended yet there it is exciting to hear goodbye Cashin if you know that's People's but what it was but whole picture may note remains on HBO yet I was nice feel for the guy who did the wire try to do Tremaine and then he ended up getting murdered right didn't developed bill Tremaine die like there's something that Dominic Boyle had disses this money he might be alive later some computers wrong can anyone Google that yeah there is a there's a game on oh yeah okay later let's do this bad for the play-by-play area first Oklahoma comes at 2414 the red jersey all you what Stephen Rogers is pretty good fearless device that was was a fearless podcast so here comes Mattis Rose Bowl, Madison why you can't talk about the roast. If it it's weird man it's it's saying you can't we can't go like what is rush on the content right foot that we assume we do play-by-play to play-by-play yeah but you talk will score yeah I can say that was a great run but can have a great 14 yard run to get home outside of the field with my best buddy I am mad I thought he was having lawyers anymore there be more people doing commentary on what how does I mean like I know Joe Rogan works for the UFC but he's not the only one it does like live different rules for them I mean I'm sure they have something a lot of them get licenses to go to to do with her doing from the UFC that's what they do really don't just do it unilaterally without any right I would never have known that if it is being a lawyer blessing or curse bloodline oh, that's about if we both know you tell people what you do Dave automatically hate you like you Artie start a deficit and then and then they want free legal advice from you and I get that something should I get the same thing as a dictator, can I tell people I did this juncture L really if you got a work blue did you that I love you what about the children through cross piercing to bear man it's yeah everybody wants to hear good to choke and sometimes just sometimes just not ready for sometimes you just don't have one in the hopper well you know I'm doing the show here in Tampa and it's a lot of fun because the first time ever they've have me stay up by features a white guy and not that I care but it's just like but you guys white people more than any guy like everybody did I watch a lot of interracial gang bang porn so it's like I was allowing it so that I'm pretty day I mostly February mostly for everybody knows that about trip so you're the Carl Sagan of dicta got to thank God I now say I love a hand but they got because usually it's a baby me with the bank they put these guys with me that are super freaking funny dude and they should be headlining but they just on the credential so they put them with me and I don't mind it because I'll follow anybody I'm really get but it's always a different Akamai act it's always like you don't give me crap my kids a crazy man and I might talk about smoking crack at robots and stuff like that so it's a different vibe but now that it's like they finally pulling people who kinda fit my axle it was a lot of fun last night are you still doing the Gallagher stuff are you just passing through yeah, stopping you didn't use the hammer me yeah that's what I do.I just kicked by the way galliard from your yeah yeah a whole Cogan Gallagher yesterday we got some talk about a sorry my Gallagher is that she was so busy at one point he couldn't take all the bookings so we decide to help his brother rather yeah twin brother Al by letting him go out Gallagher at going to eventually the business rise up he's like you can't do it anymore the guys like talking on the original and that they been fighting everything that I love it love it so you still doing I sure you said I are you like it there for a couple weeks away where I'm here went have filing in table I'm here for two more days today and tomorrow chilling and then I got Wednesday Thursday over there it's a weird week chose to come up and elsewhere where I live in Tampa improv time down the street the webinar is located in the north dude I couldn't find a condo that like two nights ago and I was just wandering. So that date they put up there were comedy Condit most clubs okay put the comedian since it's instant being cheaper than getting a hotel for everybody on your around but yet see sometimes they don't give you want to get information when you're about it yet but there's just it's just gross most of the time I really don't carry me as long as she took lingo and it is I just couldn't find it and I was just wandering around and nobody was answering their phones as I am asleep outdoors it's a perfect time nice is that all everything looks the same for seven different light in one hour really there's only like Porter to Cory at 1/4 I used to live the quarter for two years so yeah places about Charles V Avenue smoother now it's out that's how you and I met right next door to lock Tristan yeah we had this funk and chickens that came out and everywhere is jammed and I can't touch about where he moved to Texas huge and then the Chinese ones are like they have Chinese cocci here yet Chinese factory with a small tight ticket I am you find a joke there there the Chinese Cuban ones so that is there Chinese Cubans, what their fluffy yeah really there's a lot of Chinese people that went to Cuba yeah you guys LOL yeah I should go there and I know you I didn't know that to my wife would come to school be like three years ago about it but yet there's a lot of there's a lot of Chinese people in Cuba yeah I do truly make I don't know her to go public really quite like everyone is not racist like the race is all right on this race as long as you guys are gray shirt that's no longer a couch of a podcast by the what I the way this is the premier Chinese Cuban podcast of record by doing this is how the as we watch football it's off-topic moving of all my hurt his leg so here's a big problem with football in Los Angeles is that LA people are used to paying more for everything or just like okay we live in LA if it's the weather is grey out we know where you have the will couple things traffic everywhere and X everything be more expensive than if we went anywhere else but one thing that drives us nuts is when we have to pay a lot for parking it drives us crazy because we know wherever were going were going to end up spending a ton cash why are you bilking us for a little money to park a car somewhere more about walking and droplet caching the problem with the ram to the Chargers is these people like cousin not from LL part where is it worse were they play like how far I like the cool part LA is it a well there in Pasadena for the plane don't know another similar nanoscale brands that will only sell things I forgot business travel did you know you want to do something about you that fills way out there to really NFL I realize that the they play at the where the Trojans play which is downtown Memorial Stadium downtown LA which always feels shady at the Coliseum which is initiated as RLA Shady asset rails on the con I forgot this is role will not wear when watch the football game but anyways the point is that they were charging $100 the parts that these parking places 100 tickets brought dollars and they wonder why nobody's in the sand because nobody wants it to type something she would charge $20 and be thankful anybody's at these games yeah I don't understand rims are good is your why would you Rams will give New York my living arrangement in Los Angeles because the raters own LA the charges will never get with the Raiders are to be in Las Vegas yeah they should be and LA to answer your question I started asked to join teams and LAI team are secular see how I know what I tell you I got it Tina right is worked out have to pass multiple you have a niece who you have a what are you knowing I have seen I have seen pillars of lingering landlubbers and Lakers sell out every night guys everybody from everywhere else so it can be so hard to get those fan bases if you try to get loyalty to one that's hard enough but to get both beaver like old people were Rams fans that will go to the game how loyal they don't, it's the Rams will get Los Angeles and the rater should be and that the charger should not be there and I agree your to control Sue Minton maneuver it's the NFL it's Hollywood it suits I know everything and work or do we want you know you don't like it and because you're watching what they found out is that they won't want dude the Chargers can even sell a 20 seat 20,000 seat theater I mean like soccer falcon getting some comments going I like it this particular shows so informative by but if you Chris Taylor 02 you want to drop some knowledge on what what are you guy me like they really want your knowledge are they knotting us and our man talk to take it as is I got one I'm good Jesus open one from the camera nice were almost at an alleged half time here we got I mean I told you Oklahoma was legit yeah you're right I was really amazed I thought Georgia would come out here and just like just kicked her teeth and I'm really amazing I think a freshman quarterback didn't help even though he's gonna be a stud bucket I last did you guys keep track of your pics and who did better on the lake I can actually I want the whole thing I just got a note anything that we can medicate mama was Steve never really technically did it that's true pelvic spread right because you can't pick the spread like head together it is just too much work on the rules too much work that's how Gary think about the last Joe who won the game 5-3 they say you want to get nasty clear that example is clearly feeling better feelings than anything you think is heels and I think of the okay how wrong I am if you're not wrong you should be sure that you and that's what I do yeah no I was not about awful off-camera yeah you got you going to get to my devil you should use this one because people need to hear this so hello know about how well about everything going our currency if they have all taught me that you don't talk about it going out of us and I don't like what I want to find her does not have the Golden Amanda show saw how to say I love your field and on the Bishop your podcast no actually not really frustrate pockets were going up podcast MNF that is in the catalyst I like you should trademark what you just said with a great idea but the podcast router that is gold will podcast there is really what you're saying note that although we know you please leave to make remember you should already reverse some of it on the go will let her know people wide open can you do that allegedly a touchdown might have happened but did he go to a hearing to the party handling on they can the party and do I like a user can you believe that I said hello hello I am now these nighttime Val hasn't gotten a second chance this is who Mrs. Manzo number two is going to Hamilton CFOs picked him up this week of the day to Scripture that he felt Lynn get his head up but dude I'm telling you a tsunami route for him in Canada because the women are hot the barest fungi shape the Coke is great Certainteed trial and know I was waiting for the benefit of Coca-Cola, Coca-Cola, matrix right to have the following target yeah what is is a Christian podcast that what I'm doing okay I just don't go nowhere Matt we wanted to talk about 12 steps that okay you know you can't you can't control nothings in your control basically in that part of the AA stuff it's yeah it's just like you know change what you can change and don't worry about which can change yeah I know that you also want to specific games for Mohammed that there were some ballgames there were hidden in a word Michigan Rainer… Sounds like 1/2 Michigan lost to South Carolina yes I guess hard bargaining pulled us out hi I mean like I think he's old you like our barn out and I always like to okay like I will write about I like that is a crazy man I like you Jeff crazy guy I liked what he did would San Francisco I like that it would stick just like why can't get machine going why is Michigan falling off and Ohio State kept going yeah if I do choose our death which is Michigan on the mama or my head I like I like when that's like this when certain teams are good that's for is better right right left when the when that when the Lakers are good even on the clipper fan it's like you know it's good to see them it's like when the 76ers are good it's great in baseball when the Yankees are good and Dodgers are good you want to have these up how he is what you also want cowboy terrain when the Raiders are good when the Raiders are doing etc. when Michigan is good but way back I was about about note no Notre Dame same thing when ordering is relevant no I think that's the biggest one at their Notre Dame when they're there in the relevant yet Christian podcast telling about make what I like that about cutting off all the Coke jokes have a fast drop in order to no absolutely not agree you know I mean dude we will miss you to be good smelling fidelity, Oliver got up I want them to be Ohio State available, just beat them to yeah he just needs a dynamic player dude he needs like an answer like I don't know why he hasn't been able to find that guy it's been three years I get that takes time budget like Philip McCaffrey Denard Robinson was there when he was a writer was it about Laura Robinson was not there when Jim Harwell khaki harvesting of cleaning needs like Chris McCaffrey's brother to be at the software this year is probably started there saying nothing a quarterback yes really need is 66 is the studio's McCaffrey likes five to recover his brothers drew out a back pocket passer hobbling along that's crazy but Mike at that transfer Patterson from Ole Miss so that was a how valuable that was in Tampa here yeah anyone go there doing to be no anyone without the other stance is like there was nobody to look at their more people at the parade than the were at the game really is a hero is also on the coldest days of the year people use that's exactly why think killed it so you know all the people that were in Tampa that were to go and hung over if it's a little bit if it's under 65 I'm not going reason I can't bring my snug he did nothing suspicious know next week to nearby that could smell this the party area of Tampa is another area that so I got here in the US in the nexus of it you're in the nuclear's of it right now this is what party start I was out from there okay so this is where like all Johnson hearing was going to go through farmers I've got we were we dance but yeah leave enough room for Jesus and between exam guys love the let your high school tricks go to nightclubs here with no clothes on and walk around like you likely we allow it like yeah it's a dish very well yeah I'll go to clubs now have you been to the castle you know I just walk it would like every time I come the tail sorry they were less close literally every Tesla complaint is I really like to know what was in its complaint that that I was born at the wrong time okay I learned that I was 22 or not be putting up Wilt Chamberlain numbers in a WNBA I would be 100 points a game 50 rebounds every game it's the most amazing time you taught me that the term thirsty about 56 years ago and I was like that grade they are yeah mean that evil is very thirsty numb rock that I hope no nothing wrong with that at all I just love that there's a man who makes his living hanging out with a snake that's like it may not I don't think I ever worry about like what I might do a retirement what a snake I think like how my gum did, get invest in IRA he made something do you know I've seen him make like $100 in about 10 minutes because people pay them to take pictures with the snake in a bonnet if I can battle same as you me to salmon no I say I legend my dad's side are you in the lower elevator will ensure my silica I miss you miss you look around like storeroom well you got some drugs are under old neighborhood maybe allegedly I see it I see so you are about his legal people hearing this maybe soon you guys have flies. Please lay up hers – that she would lick her and what she said about his drug dealer you never know man this is happiness just pretty safe to make sure that long no sale at different yeah yeah one of the checks of it but subject to no doubt using I hi Leslie after everything is podcast from cigar city comedy so not nothing any of my business legal let me ask you something is no asset you guys ever back and how long can we have lawyers in the bedroom why people are our fornicating for love and now you have labor and a consent form you have have your skin away don't have the now wood pro athletes was like an app that a girl has to go on and I agree that at me like I was that I did okay with this menu on their sushi menu that you can throw in what you want number 81 okay testing I nod and say what you look like you just go yeah give me a plumped in and then will you get if you're free enough to have that you deftly got you got some weird stuff on their leaves Salinas midsentence I met José say Maria Taylor is and I'm not to disagree she's like 6 foot nine newsletter like an old man just departed out of the conversation to get a water like a like a seven-year-old man I have a hello my name I'm trying to take you to now and most limber on the Monday just as I will jujitsu I'm up and started it it's his first time talking to Mike is not a static I know I've never done this before I work with props look it over 10 that too big scarcity pros for the Rose Bowl everybody shoots on it to see a game I thought I thought it was awesome so I knew especially right now when they do game it goes into the afternoon goes in the night funny looks cool I don't care if that sounds happy let me just say something to you to know why they say that the row when the most people end up what causes most people to move to Los Angeles whether his is the Rose Bowl parade wrong people are at home no no no listen I listen I they watch it in there like they're stuck in their house and snow and there watching this parade and it's all signed and everybody's in shorts and like why am I in this hellhole of snow when I should be living in Los Angeles and that's why lobby will move out there will when there's three channels will give you that is that the Rose Bowl parade televise is a huge deal right when there's three channels right right now is everything fragmented segmented you get whatever you want the Midwestern people that are staying there secretly Midwestern people are funking they bluesman they get it done they sit in the basement drink in the winter it's awesome I now realize that I didn't know any of that will have basements or we know that's crazy were underwater man having Sensa that I see little at sea level I totally makes sense do you want to talk about what throws through snow to get heartless that's the stubborn the game free to talk over and if you want to get this out of the way I get I shower herein that's why, translate iPhone here do the right hand is awesome the applicant is UCF UCF versus Auburn yes one yeah right you you know I was I was kind of like don't get don't get my heart into this too much got a game doesn't matter it doesn't matter don't get into it knowing no I don't get pot committed I don't want to get real emotional so I just pretended to work while we were watching now is Eric and I were doing a little bit of light work in here and then it was one of the signs were we I don't like all I can say is we just read still look like Georgia hangover that's that's all I got to kill us all back on the with Florida will lose a ballgame which happened quite frankly I would know how I handle this somehow it always fall back to your house tobacco they just didn't care and show up because the meaningless ballgame didn't care except for the fact that UCF player talk trash year but that no no no you see if there's Leo Auburn has never seen speed like this he said the SEC doesn't have speed like we do that, though it was but you know what you see if one so got in her head I guess you they got to hold hands, but they got Jared Stefan Stidham Whitney Cummings that I will write about it okay masses back right about the time was with a golden shower nice pressure they really got it they got a not yet shown the second Avenue yeah if I didn't hear that we did say you I get a bunch of folk you were Eagle tax from a lot of my friends watching the game should so every Auburn game there's always like 33 my really good friends that will send me thought you onwards I am or some like that the the golden the golden shower night state they had a lot of pressure I'll double down on on this dad joke but they they just had pressure all day five sacks in the first half by describes it in an idol having ascending pressures yeah media sorry Catherine Sumi bathrooms yet did it take six at the end almost yielded but then I thought was to come back and the last interception can yeah seal is a nasal pressure that you made it they just came they can they came out from all sides man and it was kind of thing of like I don't know usually you get that Ben Roethlisberger one step out of at us to stick them but I was funk up his last name but but I don't know if just didn't have the Moxie I like yeah that word might say Garcia Motz is is is is a replaced earthy moxie no I from secure his podcast I think I like the new word for 2018 is scrum like it might screw okay thanks from the house down Steve you don't is that the number one counting a couple minus you got not what you guys included but were not in the rest he said were likely stressful front 24th on the list maybe because of so few but gotta be right it's either them or motion an OSHA Moshe cash I love you Moshe I was partially good so I've a lot I think those two would blow them out of the water my guess is just all so me and it's your mom's house is front and sweet podcasts listen to because it's all about like it's all about them laughing about diarrhea in the plate and watching ocean online it's flocking off to the vet most soup is so funny to soup never got it right most soup some securer and Christina P Burzynski yeah will she's going Christy to Peter Because no one can spell my last name yeah I get it I get a man like Lucy K did the same thing right it's Lee K CK only got in trouble because he went knuckles up My Say about That When Knuckles off If You Had Gotten the Christian Way since Is a Christian Podcast Knuckles down like a Young Christian Warrior When He Got in Trouble If the Knuckles up That Get You in Trouble It's Blocking Brood and It Looks Painful and Nobody's Happy I No Arnon Facebook Life I Listens Right Now Dismissed Treat What Was Footnote That Will Help over the Other Half over CA Obviously Will Put This on YouTube As Well You Think I Will Edit You Mean Nothing Much the Same or Okay You're Not Doing Anything You Can Send a Word I Know I Don't Want You Have To Add You Have To Add in If You're Worried about the Future 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Lawler José Matt Loretta Holler Lawler Lower Lower Okay Let's Take a Guy like Eddie Bauer He's the Guy That Put out the Trunk Grab Her by the P Stuff Right And You like Okay That's Great but Then You Realize That Your Student Has a Desk They Hit the Button Had A Lot Go to Keep Women in Which Is Just Straight up Kidnapper to Stretch Me but I Love You Baby President Right and Why Would You Be the Guy to Put It out If You Know Your That Kind of Scumbag Hi Because I Think I Think It's like That the Politician That Hates like Gay Marriage so Much Right There Action Would You like :-) You Know You and Dick Everywhere You Are Hypocrite Hypocrites Should Be Punished by You Have To Do Whatever You Are Hypocritical about at the Halftime of the Super Bowl so If You're like a Guy Calling out Gay People You Get Caught I Get Some like Truck Stop Doing It like Unchristian Self I Don't Want Santos Bogged down Psalms Yeah, That Should Operate in the Middle of the Halftime Show at the Super Bowl Now How about That W Better I Don't Care about Beyoncé I'd Rather Watch That Yeah I Know I'm Finally Analyzing What I Mean How Does a Chlorine Is Something I Carry This Song Hi Rick I Mean like You See It You See That the Hypocrite I Mean Look at Penn State Being Holier Than Thou Yeah for All Those Years in One of the Worst Scandal Easily Pry the Worst Scandal Ever Happened in College Football the Craziest Thing Is That Nobody's Talking about the the Women's Gymnastics That Kyle Yeah That's What I Hate Michigan State Guy Talks about It Nobody Got I Got You Hundred 50 Years Was Open Showcasing One Addition State Not Getting Punished Unwisely by Talking about It Wise a Buy Go to Hey Dude This Is Really Bad but What Was He at Work and I Was Working for Olympics and That He Was Late He Started the She State Any E Abuse Girls As You Say and at the Limit of AutoCAD out and Read up Enough but If Databases Were Displayed to Olympics No Limits on the Following Athletes Dad a Michigan State Has As Escaped Any Probability Some Redlined Automatic Delays and Lots of of a Question from What Let's Look Sprouted of the Bad That TJ Miller's Only Commercials and Get Now Are the Skin Does Arad Had the Guy from from Silicon Valley I like TJ Miller Now Very Nice Guy That He Went through Does That Guy Scenic Kid Looks like a Human's Knowledge of His Muscle Is Not See the Pathogen Is Doing Okay Were You Able to Listen to Some but for Some Some Some Home Cooking and You Have a USF and a Texas Tech Again Right Yeah I Mean Yes F1 38 3401 Me My Top 25 College Fantasy Football League against Our Friend Bernard Always and Yeah You Wanting Yeah One Worries Cleaning I Now Tell a Man What Do I Never Know How to Stand up Call You out Brendan Just to Live in so I Get That Too Yeah I Mean I Think Book Stand up Stuff It's a Tough It's Tough to You, You're the like Really in a Really out I Would Have. 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I Told Birgit I Will Write a Right That I Ruined This Part Mom I

Click above to listen in iTunes... Little did I know (or notice), but very subtle moves by my awesome parents helped to cultivate an entrepreneurial environment… Welcome to the first episode of me totally on my own not working for anybody else. I'm very excited to be here. Man, I've been dreaming about this for six years. My name is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host Steve Larsen. What's up everyone? Holy crap. I woke up this morning and I thought to myself, "Self, holy smokes. You really did this." Oh my gosh. Then I got up and I lifted and got ready for the day and I'm here. I'm ready to rock. This is going to be fun stuff. What do you do when you have that clean of a slate? It's been a lot of fun though already. I'm excited for this though, I've been dreaming about being on my own, owning my own business, being my own entrepreneur, I've been dreaming about this for probably six years. Really though it's been since like the middle of high school, so I don't know like 15 or 20 years, something like that. So, I'm excited for what this means. I'm excited for what it's going to require me to do and grow as an individual. I understand that I know that there's things I just don't know. There's stuff that I don't even know that I don't know and I'm excited to go find those things out. I know it'll cause some bruises and cuts and tears, every once in a while I'll get a bloody eye. You know what I mean? I know that. I understand that. It's so funny how many people have reached out and been like, "You're an idiot. Oh my gosh!" There's tons of people who are like, "You can do it. Oh my gosh!" It's been cool to have both sides of it, 'cause to me it means that I'm doing the right thing. So, when there's that much polarity with it, it's kind of like, you know, if you've offended nobody by noon you're not marketing hard enough. I feel like it's the same thing for you as an individual. If nobody's nay saying what you're doing, you're probably not pushing yourself hard enough. You know what I mean? Anyway. So, I'm excited. I've got my first product launch, well, it's not my first one. I've done a lot of them but it's my first one solo on Thursday, and excited for it and I've been planning this product for a long time. I've tested it and it's been working like crazy and I've got honestly really two beta groups that I've been doing it with for the last while and it's been killing it. So, I'm finally ready to go public with it, which I'm very excited about. A lot of people have asked, you know, "How do you feel like you're ready? How do you feel like you're set to do this?" I know there's a lot of people, you guys are listening and you A, might either be hoping to one day get out there and do something on your own, you're dreaming about it and there's something keeping you back or you feel like you're not ready or whatever it is. Then the other side is I know a lot of guys who listen are actually by yourself and you actually have been by yourself for a while and that's awesome, I'm pleased to have you as well as a listener. I understand we got both sides of the coin here and both sides of the coin as far as how people feel. It's funny that people like reach out and tell you their opinion about what you're about to do with your own life, you know what I mean? Just expect that. Just expect that especially as you start publishing. Like if nobody has been doing that to you, you probably haven't been telling enough people and there's something weird that happens when you get really clear about what you want and you start moving forward. People start reaching out all over the place. Number one to say yay or nay, but then number two when you get that clear and you start going out saying, "Hey, this is what I want or don't want" it's funny how stuff kind of just starts to fall in place if you're actually serious about it and you're actually moving on it and you're not waiting for other peoples' blessing to move forward. You know what I mean? Stuff just will move forward with you, if you are. So, anyway. That's the deepness of this one. But I was thinking about just how I got raised and things like that and there's a great question that I got from a listener that I'm actually going to toss in right now. I thought it was the perfect question for what it was that's actually been on my mind, 'cause there are a few things that I did as an early kid that I can look back now and be like, "Oh my gosh, there's a few things that look, this helped me be prepared. This helped me get in the correct mindset where I could go do this." I understand, guys I'm only 29 years old and I understand there's other people who have been far more successful than me by this age and a lot of people who have been far less successful by this age. I think one of the keys is just to quit watching other people. Who freaking cares! I don't care. It's my life, it's where I am in my spot and I'm in competition with myself. Over and over and over again in Two Comma Club Coaching or any coaching in general that I do, side clients, you know, all over the place, one of the biggest things I see over and over and over again where get fumbled up, is it's good to look at other people, right? We tell people, we teach people, look go funnel hack this guy. Go funnel hack this person, this business, this over here. Copy them, model them, go through figure out what is it they actually did, how did they prove that that offer worked? How do they prove that they're attractive character works to that kind of audience, right? But also, please understand that your actual progress in this, right, should not be compared to another individual. Your actual value as an individual cannot be compared. "Oh well they did this by the time they were this age. They did this by the time they were this age." If you're doing that as far as competition, okay that's great but understand that I've seen a lot of people get crippled by it. Because what they do is they get out there and they start saying things like, "Oh, I must be doing it wrong. I'm never going to make it because I was never Russel's right hand funnel builder." You know what I mean? That's kind of what they do and they come out and they said, I've heard that a lot lately, it's like, oh my gosh, I wasn't planning to be, I wasn't even trying to be in that role for a while. I was just already in motion, they saw that, and they picked me up. You know what I mean? So, go get in motion. Go do stuff. Be in motion. Don't wait for approval from anybody else. You'll never get anything done. You'll get things done at a very slow rate 'cause you got to get second opinions on all this stuff. It doesn't work that way. Okay? You got to be willing to frankly give people the finger a little bit, which is something I don't do. Just move on. Like whatever, this is what I'm doing. Get out of my way. This is what I'm going to go do, and then you go do it. I don't know. Maybe I want to SoapBox right now but I'm certainly feeling excited and a little bit euphoric about this whole thing. Obviously there will be rough spots and everyone tries to remind me of that, duh. I get it. But there's also going to be a lot of freaking kick-butt stuff and I've got six mega selling opportunities this next month alone that I've pre-set up to help the jump as I leave. I mean, my goals are huge. I know that. It's going to be great. Do the same thing though in your life. Whatever it is that you're doing, the funnel that you're trying to put together right now. I was looking at a post the other day and the post was saying, "How many funnels are you going to build this next year in 2018?" I was like, "That is a rough question. Ouch. Who cares how many?" Focus on just one. Just do one. If you do one really good it'll change your whole life. It doesn't matter how many. I have no idea how many funnels I've actually built. I always tell people that it's like 300 but it's way beyond that. There was a single project that was 86 funnels two times. Okay? 86 funnels in two different times on a single project. I did it in like three or four days. Another one where it was supposed to be 330, I only ended up getting like 90 of them done but that was in two days. There was another one, like when we built Anthony DiClementi's that was 12 funnels. That was over the span of not that much time. So, it's in reality way past 300. I have no idea. But you know what's funny, is I can look back at the 12 that are killing it. Don't worry about the number of funnels. I know there's a strategy out there where you try and build a funnel a week, that's okay but you end up getting micro focused or hyper focused I should say, hyper focused on just the funnel that you're trying to get done and not actually making sure the thing converts and you're making money from it. There is so much mental capacity that is required just to get one kick-butt funnel out the door. Who cares about number two til you get number one done. You know what I mean? It doesn't matter. Stop caring how many funnel it is. Stop caring about, "I'm going to go get this done, this done, this done, this done." Well, then you're not going to get any of them done well. Okay? Do less better. Do less better. That's one of my favorite... I don't think he actually said that but it's a lesson that I got from him and I wrote it down. Do less better. It's all about saying no to more things than yes to a bunch of stuff. Say no to like everything. Okay? I do. It's the reason I don't funnel build for other people anymore. The kinds of people I want to funnel build for are like massive companies, huge companies. I would love to build funnels for huge, huge companies because I know with complete confidence that in a few tweaks I can totally change the revenue coming in to them. I could either take away their cost to acquire customers or we could go expand how much each one of them is giving them. I want to go build for massive, massive companies. So, I say no to like everybody else. I got tons more asks this last week and I get it. That's awesome, that's exciting, and quite honestly I'll probably do you know, some kind of event in the future where people can come in and I'll help them get their funnels out the door that they've been sitting on for a while. I would love to do that kind of stuff. I want to be involved with that kind of stuff, but the amount of mental mojo that it takes to get one of them, one awesome one out the door is huge. So, don't worry about number two, number three, number fifteen. Don't worry about number 12 til you have number 11 done. Number two, don't give a crap about number two until number one is kicking butt. You know what I mean? Anyway. So, as you think through the goals, whatever you're trying to do in 2018 whether or not you set goals and new years resolutions all that stuff, I'm off my high and mighty horse now. Let's get to the question from our listener, which I'm super excited about. Steph Brown: Hey Steve! This is Steph Brown. On your podcast you have given a few stories about how some events in your life growing up helped you on your journey to become an entrepreneur. I'm a mom of three young kids so far, and my question for you is how can my husband and I help to build a solid foundation for our kids so they would be ready to start their own businesses? What are some things your parents did well, what do you wish they would have done? What do you plan on doing with your own kids to help jump start their journey if they decide to become entrepreneurs? Thank you. Steve Larsen: Hey Steph Brown, fantastic question. Absolutely love the question. I have a four year old and a two year old right now and my wife is pregnant and expecting in June. I've had those same questions, the same kinds of things and it's made me very be introspective lately as I kind of look back and I think through oh my gosh, what are the three things that my wife and I should be doing? What are the things that my parents did? What are the things that I liked, what are the things I didn't like? Which is what each generation does building on the next. You know? You should look back and figure out what you liked that your parents did or didn't do and go build from it. Say I'm going to do this but not that. So, I totally get it. I'm not telling you how to parent but I totally get it though. In my mind that's how progress happens anyway. One of things my parents did is my dad grew up on a farm and he knew how to work and he wanted me to know how to work. So, he taught me how. I remember literally every single Saturday as a kid we would go do yard work. It pissed me off. I was so mad about it just week, after week, after week. People would be like, "Yay it's the weekend!" I'd be like, "Crap, I'm going to be picking weeds in the garden for six hours tomorrow." Which is not a joke. We would do that. We'd sit down and be like, "Oh my gosh." By the time I was eight years old I was mowing our lawn and I was mowing neighbors lawns and had my own little business. So, I was eight years old and I was going around. I think I was eight when I started doing it for other people, I was really young though. I learned how to ask people for money. I learned how to talk to people, 'cause it's not like they walked over with me to the neighbors and asked with me. It was like, okay, let me know what they say. I would walk over there by myself, scared out of my mind and I would go talk for myself, negotiate for myself as a very young kid. That was invaluable. I had no idea how much that would add to my life, later on down the line. As we continued to grow up though, we would do things like paper routes. My parents were not like ... We were far from poor. We were not wealthy though either. We had more than enough, we were middle class, very taken care of. It was awesome. My dad was an executive at IBM. He ran his own couple businesses for a while. He's a rockstar. He taught me how to learn. He taught me how to work. What I noticed they would do is they would set up these little scenarios for me to learn, these scenarios for me to own the projects. I think they understood, 'cause I'm the oldest of six kids, and they understood that my personality requires that I have ownership in stuff and it's been that way my whole life. So, when someone else would stand up and tell me what to do it took me a long time to be willing to understand that they're not trying to boss me around, sometimes they are my boss or sometimes they ... You know what I mean, so from a young age they understood quickly that I needed to have ownership in things. So, I'm excited to do that for my kids 'cause I've been thinking through what kind of cool projects I could give them where it's like, "Hey, children I want this outcome" and I give no instruction on how to get it done. Right? I love the book Seven Habits of Highly Effective People when he's talking about his kids taking care of their lawn and their grass was brown 'cause the kids were still learning how to do stuff. There was trash all over. It was disgusting. People were like, "Why don't you just do it on your own and make it look nice?" His response was, "Because I'm raising kids not growing grass." Right? This is not meant to be a parenting show or anything like that but I'm looking back though, identifying the things that it was. There was a summer where ... My dad worked from home actually. He had a home office. I grew up in Littleton, Colorado, which is a suburb of Denver. Skied like crazy growing up and very outdoorsy. I backpacked my face off all over the mountains. Anyway, really enjoyed it. Lots of fun. There was a summer though that my dad was like, "Hey, children" and I was the oldest so mostly he was talking at me. He said, "Stephen come on in." I went and I sat down in his office and a lot of times it was almost like an interview when I was sitting with him, and I sat down with him and he's like, "I want to make you the yard manager." I was like, "Okay, what does that mean?" I had been mowing lawns and doing the trimming and weeding and all that stuff for some time but he's like, "I want to make you the yard manager." What he did, and this was one of the best lessons I ever had in my entire childhood ever, okay? I can't wait to do it with my kids. It's one of the reasons we bought the house that we did so that there's a yard, so that there's projects that need to be done. I am not trying to hire a maid. I am not trying to hire a yard guy. I have two little yard people right now that are in training, my two little kids. A third one on the way. That's how I'm looking at it because I expect them to work. I don't care how much money I make, they will have no idea that ... Anyway, I'm very firm on that. I know people who are like, "Let's give you a better life than I had." Yeah, okay, but I'm trying to teach you how to fish. I'm not trying to give you fish. So, what my dad did though is he sat down and he goes, "I want to make you the yard manager." What he did was he's like, "Here you go Stephen, I'm going to give you a budget. Every single week I'll give you a certain amount of money and you will go hire out your siblings for specific tasks and at the end of the week send me an invoice and I'll pay you and then you take whatever was over on the top." Now, that might sound funny to you but it was one of the coolest things I ever did. He gave me no other instruction. Right? He gave me nothing else and I was like, "Well how much money?" He's like, "Well you come up with the amount. Let me know how much it is." I was like, "Crap." That was one of the things that he was very, very good at is whenever I had a question this was one of the best things he ever did with me, he always asked me what I thought before he ever told me what he thought. I would have to go come up with the answer on my own. Do a Google search or ask friends, talk to people. Try and figure out what's the answer that I think it is and then I would take it to him and check it with him. He did that for tons of stuff. Totally pissed me off for a lot of my childhood but was one of the best ways that I learned how to solve problems on my own or at least take a stab at them. Then I'd go check them with now, the market. You know? Or now, a guru or a mentor or a friend or something like that. You know what I mean? So, what I did though is my dad said, "Okay, go figure out the amount." So. What I did is I literally wrote a contract. I sat down with my siblings and I interviewed them and I hired them to like okay, I'm hiring you younger brother of mine to mow the lawn. They would be applying for the position because it paid $11 a week, something like that. Trimming was $6 a week and weeding around the garden, weeding around the sides of the house it depends where you were 'cause the weeds were different depending on what part of the yard you were in and how crappy of an experience it was. Fertilizing was twice a season and aerating was this amount and I foresee these expenses and I foresee this. I had to come up with a plan. I think I was like 14 when I did that, 15, something like that. I can't remember how old but I was in my middle teens and I had already been running kind of a side business doing this stuff for other neighbors. I had a paper route. I was extremely active. I was actively trying to make money as often as I could as a kid. I was that kid that was like, "What can we sell to the other kids on the street in the neighborhood so that we can make money?" They'd go buy cases of soda and we'd sneak onto a gold course and we'd go sell it for a little bit more. We would take backpacks, we'd put backpacks on, put our swimsuits on and we'd go dive, which is totally disgusting. We'd go dive into the ponds at the golf course and get all the golf balls off the bottom. We'd clean them up and go sell them back to golfers. That's the kind of kid I was. I was always trying to sell stuff. I never realized that business was the thing that I was doing. I always thought entrepreneurship was like this nasty thing where you try and make as much money as you want. You know what I mean? I was totally wrong. It was totally false belief. I don't really know where I picked that up but I had to break that eventually. But anyway, so that's what I did though. So, my siblings would go out and I ran it like a business. That's what my dad was trying to get me to do. He's like, "Look, it's your thing. How do you want to run it?" He's like, "It's not on me anymore." He transferred all the ownership to me and he said, "Do it how you want to but here's the outcome I want. I want the grass looking good." That was it. So, I had to learn how to do sprinkler monitoring, you know, the systems. I had to learn how to do all this stuff and hire people out and at the end of the week my siblings were going be like, "Okay. Pay up." I'd be like, "Crap. I don't have the money." So, I'd go ask my dad and be like, "Dad can I get the money?" He'd be like, "Yeah, just write up an invoice." I didn't know what an invoice freaking was. He didn't tell me. He's like go look it up. So, I went and I looked it up and I made up what I thought was an invoice and I sent it over to him and he was like, "Okay sounds good." Before we even started with this I would send over an estimation of what I thought the weekly cost would be and be like, "Okay, think you could pull it off for that amount?" If an employee of mine, a sibling of mine, if an employee of mine didn't do their task that week I had to pick up the slack. I had to go do the job and I wouldn't pay them, I'd keep the portion for my own. So, I'd keep a management fee for myself to keep it all going and then my siblings would do all this other work on the side. Interesting experience. I mean, absolutely amazing. I totally took to it. I had full ownership over it. I took full ownership of it and I loved it. It was a great experience and it taught me management. It taught me delegation. It taught me that no job was below me. You know what I mean? I learned how to work my face off through that thing alone, and later on I was like hand digging trenches for sprinkler lines and putting up ... Like, I later on was insulating on my own and dry walling, patching and painting our whole garage on my own. You know what I mean? It taught me how to learn and work and solve the problem directly in front of me so that I didn't lean on another person to get it done. "That sounds hard". It's like, "No, what would you do first? What would be the first step?" "Well I'd probably do this. Then I'd do this, then I'd do that." Then I'd go check it, the whole system I was thinking of with another person but I didn't wait to start. It wasn't contingent on somebody else. It's totally this problem solving mentality that my parents instilled in me and that's kind of what I'm doing also. It might be weird to do it for a four and two year old but sometimes my little kid, like yesterday I can't remember what she asked me but she asked me something, I said, "I don't know, what do you think?" Obviously I had an opinion but that's not why I did it. That super helped me like crazy. Yeah, that yard manager thing was killer. That was absolutely amazing and obviously if you don't have a yard or whatever, or you have yard people, you can fire them or I'm sure there's other ways you can instill that or do that. That was amazing and that experience taught me a ton. I had side businesses my entire childhood growing up. For me to say, "This is the first time I've ever launched a business on my own" that's not true at all. I'm 29, I've been doing this for probably 21 years now. Have they all been very successful? No. Most of them haven't but I know what doesn't work and I know more of what does, and I know how to launch stuff. I know how to put plans together and I know how to manage and orchestrate people and put them all together and things like that. That's really what that taught me how to do, was how to orchestrate. How to delegate. How to not be the only person. My dad just, hey, here's the outcome I want and here's maybe a few pointers but after, I'd go try and find out the answer on my own. You know what I mean? That was ridiculously valuable. The other thing they did with me is they always fed me, clothed me, paid for school field trips, all that kind of stuff but any entertainment on my own, I mean, I paid for my own car insurance as soon as I started driving. My own gas, any movies I wanted to go to. You know, we'd get clothes at the beginning of each semester or before school would start again but after that though if I wanted anything extra I was really on my own. I'd go figure out how to do it. That was awesome. That was awesome to do it that way, because I got out of the mentality at a very early age, "Oh, I can't afford that" and I started getting into the mentality at a very early age, "Man I really want that cool cork gun" I remember thinking that and I totally saved up and I got one and I figured out how to get creative. I sold all sorts of crap to make money in order to go get toys. I did that a lot, tons growing up. Tons of times. Anyway. It taught me how to problem solve like crazy and keep me in good stress. Anyway. I am a huge advocate of good stress. Obviously there's distress and if i can tell that my little ones are entering a state of distress it's time to cut it out and time to intervene for me. I'm not telling anyone how to parent, please know I'm not a parenting expert, but that's when I would intervene though. That's when I do intervene, when I can tell they're entering a state of distress where the stress is no longer a growing and enabling style stress. You know? Like going to the gym. It's a bad kind of stress. It's the stress that's destructive. It's going to kill confidence. I don't want to kill confidence. I want them to have confidence to be problem solvers on their own, that they'll be self sufficient adults and they know how to do things on their own. I think particularly my mom wishes that I wasn't such an individual so that we would chat more and maybe ask more questions to her and stuff like that but they raised me to be a very self sustaining individual and to solve my own problems. It's not that they won't help, it's not that I can't chat, it's not that ... But it is primarily squarely, all of life, everything that I am, everything that I'm doing, everything that I'm being is on my shoulders and that was instilled in me at a very young age. I appreciate that. There were times where it sucked and there were times were it was not ... Oh man, but I carried that. While I wasn't very book smart in school at first I did learn how to learn and ended up getting almost straight A's throughout the remainder of college afterward because of the confidence they helped instill inside of me. Does that make sense? Anyway. It's interesting, as I'll hire people out or VA's or whatever, it's not that I can sit back and be like, "Oh, that's the kind of childhood you had" but I can sit back and go like, "Wow, you have very little confidence in your abilities." Sometimes I'm a little bit withdrawn on what I am able to do also for fear of looking like I'm being giddy, and I hate that in the internet marketing world. It drives me crazy. I'm not about to go take pictures of me laying across cars and crap. It's just not my personality. I would rather ... Anyway. It's funny 'cause I can tell though, there was a time when I was trying to hire ... You guys will meet her here soon 'cause I want to interview her, she's a rockstar of an ads driver, Facebook ads driver. I don't want to learn how to do Facebook ads. It's not a peak I'm going for. So, what I've been doing is finding these rockstar people and I went, and I've talked about this before, but just to recap I went and I created this cool contest and whoever was able to drive the most converting traffic to one of my pages, that's who I hired to be my Facebook ads person forever. Just because it was a competition, one person backed out. I was like, "Cool." So, then there was only two left. This is after I vetted out a huge list of lots of people. Then I went and I talked to the remaining two and I was like, "Okay, person A and person B this is the competition. Okay, I'm going to give you guys each $500. Whoever can drive the most converting traffic, you now have a job." I put a little pressure and there's nothing wrong with that, and it was awesome. Viva la Capitalism okay? That's what I'm all about. They were both pumped that it was a competition but the second I could tell was not going to be self sustaining. The kinds of questions that were coming from person B were questions that I didn't know the answer to, I don't know Facebook ads. I'm like wait a second, "You tell me what's best. I'm hiring you." It's the same thing that my dad would do with me. That's exactly what I said. It was interesting. I was like, "Huh, I can tell this person's going to be more of a liability on my time." I was like, "I don't know. You go do it. That's your job. That's why I'm hiring you." It's not on my shoulders, it's on yours. I'm paying you to figure that out. "Well what about this, this, this, this, this?" I was like, "I have no idea what even half of you just said 'cause I'm not trying to learn Facebook ads. I'm trying to be the best at funnel building, what you do with a customer afterwards. Offer creation. That's what I'm trying to be the best in the world at." You know? So, I got rid of person B because person A was just executing. Person B was asking a billion followup questions before they even got started. I was like, "Ugh." But anyway, that's part of it. So, anyways. This has been a long episode. I hope that's okay. They've all kind of been a little bit long lately. It's funny though how much ... It ticked me off like crazy that a lot of times it wouldn't be like, "Well here's the answer" and sometimes it would be. But a lot of times it was, "What do you think Stephen?" I'd be like, "Just tell me the answer! I don't want to go think! Don't do that. Don't make me think." But it taught me how to problem solve at a very young age, how to take responsibility. Anyway. So, you asked the question what I wished they would have done, which is a great question. While all those other things were awesome, I have incredible immense respect for my parents. I have absolutely zero bad feelings about the way I was raised. I'm completely thankful for both the good and the bad, the hard and the good. Everything that happened, both amazing and rough, for the way I was raised and I feel like that's powerful for each adult to eventually come to terms with. If you're okay with that. Man, this is like deep crap. This is not like a normal funnel episode. I am excited to make this change though. I had a very, and this is probably going to shock a lot of people, I was extremely shy as a kid. I'm not just saying that. Out of the 600 people in my senior graduating high school class, 600 people, I was rated and voted as the nicest kid. You know when they're giving like the most likely to do this, the most likely to do that, I was voted the nicest kid award out of 600 people. Nicest kid. It shocked the crap out of me, because in my head I was not that way. I was a little rage machine I just didn't know how to deal with it. But I had a huge fear of other people, I had a massive fear of adults. I was very shy. I'm excited to help instill greater confidence in my children. You'll notice that I love Setema Gali, I think that is his last name. He says something all the time, he's like, "Confidence is for kids." As an adult, especially as an attractive character you have to mean and exude absolute certainty, absolute certainty the evolved version of confidence. Okay? Again, no regrets. Nothing else. But I am looking forward to helping my kids have more confidence and help them be able to make ... I'm trying to figure out how to say that. But yeah, I think that'd be it. I just don't want my kids to be shy, and if they are that's fine. I'm not trying to change them or whatever, you know, but that would have been very nice. I had a fear of speaking, which is funny 'cause that's what I do all the time now. Stage, podcast, all over the place. But I had a huge fear of speaking and so eventually I had to face that fear on my own and I started doing things like door-to-door sales, musicals, stage presentations, things like that in high school at a very young age so I could get around that 'cause I started learning that about myself. But anyway. That's it. Long episode answering that question. Thank you very much Steph Brown for that. Shout out to you and thanks for ... If anyone else wants to get a question on here I do love hearing what it is that you guys have questions on and they often bring up kind of cool topics kind of like this one. Anyway. If you wanted to go to SalesFunnelRadio.com and there's a green button down on the bottom right and if you click that button you can record a voicemail to me straight off your browser. It won't take you anywhere else or anything and it automatically emails that over to me, the voice file and everything so I can toss it right in the episode. Obviously I kind of vet through them. Start with the phrase, "Hey Steve" and then ask your question in 30 seconds or less and that's how we do it. Alright guys. Hope you guys are doing great. That was some serious massive introspection. It was kind of a long one, I apologize. But great question though. There was a lot in my childhood that had to do with what I'm doing now and thanks for bringing that up and making me realize all that. That was helpful. Thanks Steph. Guys, thanks everyone else for listening. Go crush your 2018. I had a special episode coming out next, which I'm very, very pumped about. The next few are going to be really awesome. Alright guys, talk to you later. Bye! Thanks for listening to Sales funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to SalesFunnelBroker.com/freefunnels to download your pre-built sales funnel today.

Building what I meant traffic for Facebook live right now mom I pack your high no hello dynamite is the triple option talk as in this live during a football game could be in the second quarter allegedly origin the comet commentate no just like maybe your loner right now maybe have no friends going on in your watching a similar game to watch out for intellectual property Paul as you play the copyrighted song that I have with all that's left a mixed tape all really ideology of seating system so that you and I see that commercial where John Hamm stick just five the contractor the lasers you guys see that is your Dick fell so far downstairs introduce our new cohost as I was working was a little right now Sam Tripoli what allows us to have Christian podcasts Christian yet my stuff okay for claiming Christian my bad hello ship I forgot to tell you hello this is that this triple triple option is about the Holy Spirit will I really liked the fact that while her so I was already right behind Scientology yet that's record that's can we let Angel Evans Dick did not trip anything my apologies well I read that I retract that statement I didn't know that was what the commercials about that's interesting I did know that the commercial for John Hans Dick yeah okay John him John him yeah by the way I was just at the Rose Bowl where they were not slobs they were little Chevrolets already had it and offer the usual learning versus Rams game okay the Rams will eventually get Los Angeles I'm telling you that right now but man that stadium was built all long time ago it is old stadium O.J. Simpson played there that's how all that you have to and it was it was crazy the new stadium to be not Trent direct as were talking at what love who are you do any sponsors or John Hamm's tactic as you saw one right now I mean Arianna rails already said yeah I could with this list you guys are wrong I love your set up its function graver you gotta get this came I tell everyone I said, it's a medieval cameraman hey someone who's helping us out with the sponsor last year will with puncturing sports what happened with but okay will go nuts although Mary Sue company Sue company in LA right yeah yeah well what I know so it is basically the pot that the website is two weeks away and that's what everybody says all time but it really is.so here's what happens right so most times you go to these companies and I hope I'm not ruining anybody's business here but you go to East does web design companies go hey design this Friday and what they do Eric's off my off-camera buddy staring you down right now but a lot of him will go and will charge let's say 510 grand for our website and then we'll go find somebody in the other make it for like 1500 well the guy will work with this guy Johnny Woodward is our kind of our webs a web designer he went right to these guys so we been dealing with that and it's like pushing the gondola's man it's not see that's what I was worried about like do you guys do that I didn't want to should on your parade no no I know you're saying and that's kinda what against is actually doing the work and then if I will like managing people in India that's its own condo project managing that it's its own skill yeah that is completely different human beings will know it's it's too remote were not that global that I mean that's that's the thing is like we think were were so connected were it's there still it still really hard to do that like SU people they do don't hire people in Indonesia for like four dollars an hour to do all the work it's grunt work but four dollars over there is flocking awesome so it like if they're good at it it's a project management skill which most web developers web designers don't have they don't have that management stuff this convoy. It sounds like you we would either save everybody if they have weird holidays you don't even know about that like all today still don't know… Hot the holiday near like Fox was about to say that you know to look to but what the website can be is going to be the what were going for is the premier content for sports and comedy where like you know it's like whatever you see like comedian on like one of these panel shows on ESPN or Fox sports like the calm he gets ramped up so much but we were waiting for ESPN to give us the green light to come on their show their channel and they bless us with the exposure and I'm like let's cut that should now let's go for the real ship let's have a real talk on sports what is happening ESPN is that they've decided ends what Disney does is they just decide to force political correctness on people and that's not what sports is you know sports is like real talk about who's the best who's worth why people want and then just some guy locker room talk that I might find that that's what magenta people flocking lot is on your podcast is like I was tardy ESPN being so cookie-cutter and vanilla it's like these are the opinions of most people in the deep now they dictate the opinion of sports writing because whatever they say that's what's going on any of Palma Foxworth one is that they they came out the takeout ESPN and then they just did what ESPN did and I just like why would I want to go II know I know where you spin is like I can't find a channel anywhere we should just gone wrong got real one on the wall run a talking bareback this condo and I'm saying I gaze had a computer you got an STD I want that document to me was it it is our illustrious cohost that I will simply believe yeah exactly what we've great coast here and you talking you know who he is well you know me know what I'm here to do what if we put someone out on iTunes and do you know his voice and I all I did should rise a couple weeks ago because I'm sober but I have this thing well only do shrooms because all you know within the 12 within recovery the people created that believed that you should do acid or do mushrooms to have a spiritual experience that's what they called him once you go through the big steps you and you guys are here to experience love psychedelics you now so I did mushrooms I once saw I went and saw profits of rage and creed to the stone an now I forget your rocker man I forgive him everything I can listen to anything as long as it's good and it's passionate yeah you are at best an authentic that's why need authentic what you know what we had a marching band outside the window last night for the Outback bowl and I was like it's nice to have a little marching band on our to do some shed like I might just pump it and hear what's going to hike to go to fark out a velodrome just the drum line itself I love the drums have I love the movie drum line for the cannons under this under a movie at Nick and he got for Teddy thoughts from Warren survey coming it's got to be number one in Canada the hatchet, really really late in Canada got released late so we didn't see it was a leader that I can and then Shannon Nick Cannon he's gone fully retarded and my right is the gum, IEP Mary Mariah Carey divorced her that specials now are they doing a lot of swimming sessions real in the Hollywood with rational you know that change that that show change PT what BT was kinda like this kind of like just this weird low-budget channel and all the sun that show came on and it blew up in the house was the start I don't know the real real husbands of a Beverly Hills which was a parody of the real relation and that is that you now BT is trying to do like Siri ship oh so they're doing their own stuff because I was a 106 and Park on a galley I was once part growing up but now they're doing their own original program there's one show that's like it was like a white noun to sound like Whitey's racist but it's like this I will show that was like the wire that was original program I can't remember what it is came on after the wire ended yet there it is exciting to hear goodbye Cashin if you know that's People's but what it was but whole picture may note remains on HBO yet I was nice feel for the guy who did the wire try to do Tremaine and then he ended up getting murdered right didn't developed bill Tremaine die like there's something that Dominic Boyle had disses this money he might be alive later some computers wrong can anyone Google that yeah there is a there's a game on oh yeah okay later let's do this bad for the play-by-play area first Oklahoma comes at 2414 the red jersey all you what Stephen Rogers is pretty good fearless device that was was a fearless podcast so here comes Mattis Rose Bowl, Madison why you can't talk about the roast. If it it's weird man it's it's saying you can't we can't go like what is rush on the content right foot that we assume we do play-by-play to play-by-play yeah but you talk will score yeah I can say that was a great run but can have a great 14 yard run to get home outside of the field with my best buddy I am mad I thought he was having lawyers anymore there be more people doing commentary on what how does I mean like I know Joe Rogan works for the UFC but he's not the only one it does like live different rules for them I mean I'm sure they have something a lot of them get licenses to go to to do with her doing from the UFC that's what they do really don't just do it unilaterally without any right I would never have known that if it is being a lawyer blessing or curse bloodline oh, that's about if we both know you tell people what you do Dave automatically hate you like you Artie start a deficit and then and then they want free legal advice from you and I get that something should I get the same thing as a dictator, can I tell people I did this juncture L really if you got a work blue did you that I love you what about the children through cross piercing to bear man it's yeah everybody wants to hear good to choke and sometimes just sometimes just not ready for sometimes you just don't have one in the hopper well you know I'm doing the show here in Tampa and it's a lot of fun because the first time ever they've have me stay up by features a white guy and not that I care but it's just like but you guys white people more than any guy like everybody did I watch a lot of interracial gang bang porn so it's like I was allowing it so that I'm pretty day I mostly February mostly for everybody knows that about trip so you're the Carl Sagan of dicta got to thank God I now say I love a hand but they got because usually it's a baby me with the bank they put these guys with me that are super freaking funny dude and they should be headlining but they just on the credential so they put them with me and I don't mind it because I'll follow anybody I'm really get but it's always a different Akamai act it's always like you don't give me crap my kids a crazy man and I might talk about smoking crack at robots and stuff like that so it's a different vibe but now that it's like they finally pulling people who kinda fit my axle it was a lot of fun last night are you still doing the Gallagher stuff are you just passing through yeah, stopping you didn't use the hammer me yeah that's what I do.I just kicked by the way galliard from your yeah yeah a whole Cogan Gallagher yesterday we got some talk about a sorry my Gallagher is that she was so busy at one point he couldn't take all the bookings so we decide to help his brother rather yeah twin brother Al by letting him go out Gallagher at going to eventually the business rise up he's like you can't do it anymore the guys like talking on the original and that they been fighting everything that I love it love it so you still doing I sure you said I are you like it there for a couple weeks away where I'm here went have filing in table I'm here for two more days today and tomorrow chilling and then I got Wednesday Thursday over there it's a weird week chose to come up and elsewhere where I live in Tampa improv time down the street the webinar is located in the north dude I couldn't find a condo that like two nights ago and I was just wandering. So that date they put up there were comedy Condit most clubs okay put the comedian since it's instant being cheaper than getting a hotel for everybody on your around but yet see sometimes they don't give you want to get information when you're about it yet but there's just it's just gross most of the time I really don't carry me as long as she took lingo and it is I just couldn't find it and I was just wandering around and nobody was answering their phones as I am asleep outdoors it's a perfect time nice is that all everything looks the same for seven different light in one hour really there's only like Porter to Cory at 1/4 I used to live the quarter for two years so yeah places about Charles V Avenue smoother now it's out that's how you and I met right next door to lock Tristan yeah we had this funk and chickens that came out and everywhere is jammed and I can't touch about where he moved to Texas huge and then the Chinese ones are like they have Chinese cocci here yet Chinese factory with a small tight ticket I am you find a joke there there the Chinese Cuban ones so that is there Chinese Cubans, what their fluffy yeah really there's a lot of Chinese people that went to Cuba yeah you guys LOL yeah I should go there and I know you I didn't know that to my wife would come to school be like three years ago about it but yet there's a lot of there's a lot of Chinese people in Cuba yeah I do truly make I don't know her to go public really quite like everyone is not racist like the race is all right on this race as long as you guys are gray shirt that's no longer a couch of a podcast by the what I the way this is the premier Chinese Cuban podcast of record by doing this is how the as we watch football it's off-topic moving of all my hurt his leg so here's a big problem with football in Los Angeles is that LA people are used to paying more for everything or just like okay we live in LA if it's the weather is grey out we know where you have the will couple things traffic everywhere and X everything be more expensive than if we went anywhere else but one thing that drives us nuts is when we have to pay a lot for parking it drives us crazy because we know wherever were going were going to end up spending a ton cash why are you bilking us for a little money to park a car somewhere more about walking and droplet caching the problem with the ram to the Chargers is these people like cousin not from LL part where is it worse were they play like how far I like the cool part LA is it a well there in Pasadena for the plane don't know another similar nanoscale brands that will only sell things I forgot business travel did you know you want to do something about you that fills way out there to really NFL I realize that the they play at the where the Trojans play which is downtown Memorial Stadium downtown LA which always feels shady at the Coliseum which is initiated as RLA Shady asset rails on the con I forgot this is role will not wear when watch the football game but anyways the point is that they were charging $100 the parts that these parking places 100 tickets brought dollars and they wonder why nobody's in the sand because nobody wants it to type something she would charge $20 and be thankful anybody's at these games yeah I don't understand rims are good is your why would you Rams will give New York my living arrangement in Los Angeles because the raters own LA the charges will never get with the Raiders are to be in Las Vegas yeah they should be and LA to answer your question I started asked to join teams and LAI team are secular see how I know what I tell you I got it Tina right is worked out have to pass multiple you have a niece who you have a what are you knowing I have seen I have seen pillars of lingering landlubbers and Lakers sell out every night guys everybody from everywhere else so it can be so hard to get those fan bases if you try to get loyalty to one that's hard enough but to get both beaver like old people were Rams fans that will go to the game how loyal they don't, it's the Rams will get Los Angeles and the rater should be and that the charger should not be there and I agree your to control Sue Minton maneuver it's the NFL it's Hollywood it suits I know everything and work or do we want you know you don't like it and because you're watching what they found out is that they won't want dude the Chargers can even sell a 20 seat 20,000 seat theater I mean like soccer falcon getting some comments going I like it this particular shows so informative by but if you Chris Taylor 02 you want to drop some knowledge on what what are you guy me like they really want your knowledge are they knotting us and our man talk to take it as is I got one I'm good Jesus open one from the camera nice were almost at an alleged half time here we got I mean I told you Oklahoma was legit yeah you're right I was really amazed I thought Georgia would come out here and just like just kicked her teeth and I'm really amazing I think a freshman quarterback didn't help even though he's gonna be a stud bucket I last did you guys keep track of your pics and who did better on the lake I can actually I want the whole thing I just got a note anything that we can medicate mama was Steve never really technically did it that's true pelvic spread right because you can't pick the spread like head together it is just too much work on the rules too much work that's how Gary think about the last Joe who won the game 5-3 they say you want to get nasty clear that example is clearly feeling better feelings than anything you think is heels and I think of the okay how wrong I am if you're not wrong you should be sure that you and that's what I do yeah no I was not about awful off-camera yeah you got you going to get to my devil you should use this one because people need to hear this so hello know about how well about everything going our currency if they have all taught me that you don't talk about it going out of us and I don't like what I want to find her does not have the Golden Amanda show saw how to say I love your field and on the Bishop your podcast no actually not really frustrate pockets were going up podcast MNF that is in the catalyst I like you should trademark what you just said with a great idea but the podcast router that is gold will podcast there is really what you're saying note that although we know you please leave to make remember you should already reverse some of it on the go will let her know people wide open can you do that allegedly a touchdown might have happened but did he go to a hearing to the party handling on they can the party and do I like a user can you believe that I said hello hello I am now these nighttime Val hasn't gotten a second chance this is who Mrs. Manzo number two is going to Hamilton CFOs picked him up this week of the day to Scripture that he felt Lynn get his head up but dude I'm telling you a tsunami route for him in Canada because the women are hot the barest fungi shape the Coke is great Certainteed trial and know I was waiting for the benefit of Coca-Cola, Coca-Cola, matrix right to have the following target yeah what is is a Christian podcast that what I'm doing okay I just don't go nowhere Matt we wanted to talk about 12 steps that okay you know you can't you can't control nothings in your control basically in that part of the AA stuff it's yeah it's just like you know change what you can change and don't worry about which can change yeah I know that you also want to specific games for Mohammed that there were some ballgames there were hidden in a word Michigan Rainer… Sounds like 1/2 Michigan lost to South Carolina yes I guess hard bargaining pulled us out hi I mean like I think he's old you like our barn out and I always like to okay like I will write about I like that is a crazy man I like you Jeff crazy guy I liked what he did would San Francisco I like that it would stick just like why can't get machine going why is Michigan falling off and Ohio State kept going yeah if I do choose our death which is Michigan on the mama or my head I like I like when that's like this when certain teams are good that's for is better right right left when the when that when the Lakers are good even on the clipper fan it's like you know it's good to see them it's like when the 76ers are good it's great in baseball when the Yankees are good and Dodgers are good you want to have these up how he is what you also want cowboy terrain when the Raiders are good when the Raiders are doing etc. when Michigan is good but way back I was about about note no Notre Dame same thing when ordering is relevant no I think that's the biggest one at their Notre Dame when they're there in the relevant yet Christian podcast telling about make what I like that about cutting off all the Coke jokes have a fast drop in order to no absolutely not agree you know I mean dude we will miss you to be good smelling fidelity, Oliver got up I want them to be Ohio State available, just beat them to yeah he just needs a dynamic player dude he needs like an answer like I don't know why he hasn't been able to find that guy it's been three years I get that takes time budget like Philip McCaffrey Denard Robinson was there when he was a writer was it about Laura Robinson was not there when Jim Harwell khaki harvesting of cleaning needs like Chris McCaffrey's brother to be at the software this year is probably started there saying nothing a quarterback yes really need is 66 is the studio's McCaffrey likes five to recover his brothers drew out a back pocket passer hobbling along that's crazy but Mike at that transfer Patterson from Ole Miss so that was a how valuable that was in Tampa here yeah anyone go there doing to be no anyone without the other stance is like there was nobody to look at their more people at the parade than the were at the game really is a hero is also on the coldest days of the year people use that's exactly why think killed it so you know all the people that were in Tampa that were to go and hung over if it's a little bit if it's under 65 I'm not going reason I can't bring my snug he did nothing suspicious know next week to nearby that could smell this the party area of Tampa is another area that so I got here in the US in the nexus of it you're in the nuclear's of it right now this is what party start I was out from there okay so this is where like all Johnson hearing was going to go through farmers I've got we were we dance but yeah leave enough room for Jesus and between exam guys love the let your high school tricks go to nightclubs here with no clothes on and walk around like you likely we allow it like yeah it's a dish very well yeah I'll go to clubs now have you been to the castle you know I just walk it would like every time I come the tail sorry they were less close literally every Tesla complaint is I really like to know what was in its complaint that that I was born at the wrong time okay I learned that I was 22 or not be putting up Wilt Chamberlain numbers in a WNBA I would be 100 points a game 50 rebounds every game it's the most amazing time you taught me that the term thirsty about 56 years ago and I was like that grade they are yeah mean that evil is very thirsty numb rock that I hope no nothing wrong with that at all I just love that there's a man who makes his living hanging out with a snake that's like it may not I don't think I ever worry about like what I might do a retirement what a snake I think like how my gum did, get invest in IRA he made something do you know I've seen him make like $100 in about 10 minutes because people pay them to take pictures with the snake in a bonnet if I can battle same as you me to salmon no I say I legend my dad's side are you in the lower elevator will ensure my silica I miss you miss you look around like storeroom well you got some drugs are under old neighborhood maybe allegedly I see it I see so you are about his legal people hearing this maybe soon you guys have flies. Please lay up hers – that she would lick her and what she said about his drug dealer you never know man this is happiness just pretty safe to make sure that long no sale at different yeah yeah one of the checks of it but subject to no doubt using I hi Leslie after everything is podcast from cigar city comedy so not nothing any of my business legal let me ask you something is no asset you guys ever back and how long can we have lawyers in the bedroom why people are our fornicating for love and now you have labor and a consent form you have have your skin away don't have the now wood pro athletes was like an app that a girl has to go on and I agree that at me like I was that I did okay with this menu on their sushi menu that you can throw in what you want number 81 okay testing I nod and say what you look like you just go yeah give me a plumped in and then will you get if you're free enough to have that you deftly got you got some weird stuff on their leaves Salinas midsentence I met José say Maria Taylor is and I'm not to disagree she's like 6 foot nine newsletter like an old man just departed out of the conversation to get a water like a like a seven-year-old man I have a hello my name I'm trying to take you to now and most limber on the Monday just as I will jujitsu I'm up and started it it's his first time talking to Mike is not a static I know I've never done this before I work with props look it over 10 that too big scarcity pros for the Rose Bowl everybody shoots on it to see a game I thought I thought it was awesome so I knew especially right now when they do game it goes into the afternoon goes in the night funny looks cool I don't care if that sounds happy let me just say something to you to know why they say that the row when the most people end up what causes most people to move to Los Angeles whether his is the Rose Bowl parade wrong people are at home no no no listen I listen I they watch it in there like they're stuck in their house and snow and there watching this parade and it's all signed and everybody's in shorts and like why am I in this hellhole of snow when I should be living in Los Angeles and that's why lobby will move out there will when there's three channels will give you that is that the Rose Bowl parade televise is a huge deal right when there's three channels right right now is everything fragmented segmented you get whatever you want the Midwestern people that are staying there secretly Midwestern people are funking they bluesman they get it done they sit in the basement drink in the winter it's awesome I now realize that I didn't know any of that will have basements or we know that's crazy were underwater man having Sensa that I see little at sea level I totally makes sense do you want to talk about what throws through snow to get heartless that's the stubborn the game free to talk over and if you want to get this out of the way I get I shower herein that's why, translate iPhone here do the right hand is awesome the applicant is UCF UCF versus Auburn yes one yeah right you you know I was I was kind of like don't get don't get my heart into this too much got a game doesn't matter it doesn't matter don't get into it knowing no I don't get pot committed I don't want to get real emotional so I just pretended to work while we were watching now is Eric and I were doing a little bit of light work in here and then it was one of the signs were we I don't like all I can say is we just read still look like Georgia hangover that's that's all I got to kill us all back on the with Florida will lose a ballgame which happened quite frankly I would know how I handle this somehow it always fall back to your house tobacco they just didn't care and show up because the meaningless ballgame didn't care except for the fact that UCF player talk trash year but that no no no you see if there's Leo Auburn has never seen speed like this he said the SEC doesn't have speed like we do that, though it was but you know what you see if one so got in her head I guess you they got to hold hands, but they got Jared Stefan Stidham Whitney Cummings that I will write about it okay masses back right about the time was with a golden shower nice pressure they really got it they got a not yet shown the second Avenue yeah if I didn't hear that we did say you I get a bunch of folk you were Eagle tax from a lot of my friends watching the game should so every Auburn game there's always like 33 my really good friends that will send me thought you onwards I am or some like that the the golden the golden shower night state they had a lot of pressure I'll double down on on this dad joke but they they just had pressure all day five sacks in the first half by describes it in an idol having ascending pressures yeah media sorry Catherine Sumi bathrooms yet did it take six at the end almost yielded but then I thought was to come back and the last interception can yeah seal is a nasal pressure that you made it they just 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