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Liz got her start as the production manager at RightSleeve, then became the director of supply chain for Rightsleeve and eventually, the VP of Supply Chain and sustainability for Genumark, one of the largest distributors in North America and managing a team of 16 people focused on optimizing supply chain diversification and sustainability to drive growth.
So, what happens when the largest distributor in Canada and one of the most progressive brands in the business face integrating their companies, their brands and their clients? In today's episode, you'll hear the story of how Mitch Freed, Genumark's Vice President of Strategic Initiatives, and Stephen Musgrave, Rightsleeve's Vice President and General Manager guided the merger, their clients, and their teams over the past several months.
Where a business owner’s journey starts, and where they end up is the topic of today’s Success Stories podcast.In 1997 Mark Graham founded Rightsleeve, a promotional design agency in Toronto, Canada. The firm specializes in merchandising aimed at businesses, schools, camps, and organizations. Mark successfully operated that business for 22 years before selling the company to Genumark in 2019.Along the way, Mark founded another company, commonsku, which is a trusted CRM, order management, and social collaboration tool for the promotional products industry.Today’s Success Stories podcast will focus on the origins of Mark’s career-building Rightsleeve, starting the beginnings of commonsku, and then his journey into building commonsku into what it is today.
People always tells you to create a business idea out of a personal pain point. Have you ever been running a company and been frustrated by an industry pain point and decided to solve that? That's exactly what Mark Graham of commonsku did. During his days running Rightsleeve, he faced challenges and needed a workflow management platform. That workflow management platform became what commonsku is today and it's made for the promotional products industry.Mark gives a bunch of tips on balancing two companies, going through a successful acquisition, and running the company with his wife and co-founder, Catherine. He shares how they balance and integrate work and family life and their love of bringing work home as well as sharing success and solving challenges together.Support the show (https://www.floatorfounder.com/our-sponsors.html)
On this episode of Delivering Marketing Joy, Kirby talks with Catherine Graham from Commonsku about how her recent sale of Rightsleeve and how to scale a company. Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
Last week, the news hit the industry that Genumark acquired RIGHTSLEEVE. Today on #skucast we're joined by commonsku co-founders Mark and Catherine Graham for an interview on their experience and the lessons learned.
In this episode, Johanna Gottlieb (Axis Promotions) and Danny Rosin (Brand Fuel) sit down with industry newbie Melanie Dwyer-Joyce with Rightsleeve and industry veteran Scott Alterman with The Icebox. At the time of this recording, Melanie celebrated her 6 week anniversary in the industry while Scott has led a distinguished 28-year career. We wanted to see where their experiences were similar and where they differed in this wide-ranging conversation. Thanks to our friends at SanMar for supporting this podcast!
How does collaboration fuel creativity? This is the subject of an epic conversation between Mark Graham and I and seven industry friends, including Denise Taschereau from Faireware, Stephen Musgrave from RIGHTSLEEVE, as well as Jasmine Keen, Alex Symms, and Pierre Martichoux from Chameleon Like.
In this episode, Catherine Graham, President of distributor RIGHTSLEEVE and CEO of commonsku, spoke to an audience full of entrepreneurs at our skucon conference in Las Vegas, on the subject of prospecting.
jQuery(document).ready(function($) { $('#wp_mep_271').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. On this week's show, we are teaming up with the folks over at Promo Kitchen to bring you a Megacast to discuss all things podcasting. We are going to be joined by Marshall Atkinson and Mark Graham to discuss with them the why, how and what of podcasting. What does it do for your business, how do you get started and what it takes to get it out to the world. This is a great episode to join live so you can ask questions you have about podcasting. Also be sure to check out the simulcast and other great shows offered over at http://www.promokitchen.org/podcast/. Sponsored by: Equipment Zone and Pic The Gift Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past 4 years, 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!! News Items Transfer Express hosts a Feb. 9 webinar to unveil a new website. The hour-long session provides attendees with a tour of the redesigned site and offers advice on how to improve and streamline business operations. Part of the unveiling features a walkthrough of the website's Easy View design platform, now fully optimized for mobile devices. The session also covers how to use advanced search filters to explore the website's content. The free webinar takes place Feb. 9 from 2–3 p.m. Podcasting 101 and More with some Promo Kitchen Chefs Round Table Discussion with Promo Kitchen Why should a business want to get into podcasting? What do you see as the major benefit of launching something like this? What do you see the value of podcasting being for other businesses that might be listening today? What is the one thing, you wished someone had told you about podcasting before you got started with it? Why wouldn't a video show be better? What's the reasoning behind just doing audio? How do you decide on topics or guests? Is it ok to promote something to sell or does that turn the listeners off? What is the impact of technology on our industries? How to rise above competitive threats (online, commoditization etc)? What keeps up at night in our 2 industries? What non-industry podcasts do you recommend? Great list from Mark's Blog - https://community.commonsku.com/15-stellar-podcasts-challenge-educate-entertain-2/ Promo Products Podcast - Commonsku.com/skucast Marshall Atkinson: Memphis TN based, Marshall is the owner of Atkinson Consulting, LLC, a shop mentoring firm focused on the decorated apparel industry with process improvement, efficiency, sustainability, employee training, social media marketing, and long-term planning. Atkinson is also an owner at WORK., a b2b online apparel & promotional marketing firm. www.workshirt.net Mark Graham: Mark is the founder of RIGHTSLEEVE, one of the industry's leading creative promotional products agencies. Mark is also the co-founder of commonsku, a business software application designed specifically for the promotional products industry. Mark is one of the founding chefs of PromoKitchen and is the host of the popular PromoKitchen podcast where he interviews industry thought leaders as well as business luminaries such as Seth Godin and Dan Pink.
Our guest this episode is the talented graphic designer at RIGHTSLEEVE, Regan McDonell. Regan talks about how her designs have revolutionized the company, allowing them to stand out in the crowd of similar promotional product companies in the industry.
Join chefs Dale Denham and Danny Rosin in a conversation with guest, Catherine Graham. Catherine is known for her passion about the modern workplace and what it takes to run a successful business in 2015. She is the President of RIGHTSLEEVE and CEO of commonsku. Prior to joining Rightsleeve, Catherine had a variety of roles including several years of financial planning at TD Bank. She pursued an MBA at the Rotman School of Management during which time she joined the fledgling eBay Canada as employee #4. After leaving eBay, Catherine worked as a management consultant at A.T. Kearney, working with Fortune 100 companies in a wide variety of areas including merger integration, marketing strategy and operational efficiencies. Catherine has been named PPB’s Best Boss and an ASI Rising Star. Outside of work, Catherine is a mother to 3 children ranging in age from 11 to 6 years old and sits on a variety of boards and committees in the non-profit space. She is also involved in a variety of initiatives and organizations in the entrepreneurial space, including serving on Dell’s Global Entrepreneur in Residence Advisory Board and acting as a mentor for Futurepreneur.