Delivering Marketing Joy Webshow

In this episode, Kirby and Jade dive into Microsoft's new term “The Infinite Workday” and how work is creeping into every corner of our lives. They also explore overrated and underrated promo products, the hidden love Gen Z has for print, and why your brand should consider hosting a golf outing. Plus, the product of the week—a sand-proof beach towel—and shout-outs to Shriver's Hospice and People's Bank for making an impact. Tune in for insights, laughs, and better branding ideas!

It's time for episode 552 of Delivering #MarketingJoy! This time Halle Moore from PromoCorner joins us to talk about why it's important to LOVE your content, what it's like to work with family, and why it's important to have a real story in your content, and what is in her dream merch kit! Watch now!

This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about updating morning routines, how to improve your website (your digital real estate), why welcome kits matter, a product of the week that will have you in front of your customers all year...and a delicious shout out! Watch or listen now!

On episode 551 of Delivering #MarketingJoy, Connor Widder joins us to talk about creating leads for your business (who doesn't want those?), tactics for quickly improving SEO, and how to get the most "bang for your buck" with your advertising dollars! Watch now!

On episode 21 of the Better Merch...Better Marketing podcast, Kirby and Jade discuss aggressive marketing versus organic marketing (and which they prefer), give you a checklist for your next event, give you 1 (or more) under-rated promotional products, feature a product of the week you will want to hang around, and give a shout-out to a local event that floats through the air with the greatest of ease. Watch or listen now!

On this week's episode of Delivering #MarketingJoy, Natalie O'Leary joins Kirby Hasseman to talk about overcoming challenges in business development, the importance of mentorship and learning, and peers and influencers who are inspiring her today. Watch Now!

This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about Summer Bucket list items, current Pet Peeves in Business (mainly Kirby just rants), challenging themselves this summer, and an item you will want to track your brand everywhere! Listen now!

On this episode of Delivering #MarketingJoy, Mike Michaelowicz joins us to talk about his new publishing partnership, why he is excited to help others succeed in publishing, companies he is looking to invest in, and tips to help potential authors succeed! Lots to cover! Listen now!

Why You Shouldn't ONLY Use Social Media for Marketing by Kirby Hasseman

This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about Duolingo creating controversy by using AI instead of humans, the impact Branded Merch can make on an event (and how you can use it), the differences between Gen Z and Gen X buying habits...and more! Watch now!

On episode 548 of Delivering #MarketingJoy, Peter Wilken explains the power of brand DNA (and why that matters), he dives into the 10 commandments of branding and why the best brands live in your heart...not just your head. Watch now!

On this episode of Better Merch...Better Marketing, Jade and Kirby discuss the opportunity as plastic bags go away, a tale of two coffee marketing campaigns, why people working from home are more lonely, and a big shout-out to the Coshocton Collaborative. Listen now.

Let's dive into a great sales and marketing conversation! This time on Episode 547 of Delivering #MarketingJoy, Savannah Dymtriw joins us to talk about creating human and personal sales experiences, how to make your marketing "collectible," and how to compare branded merch to a great appetizer and dessert! Watch now!

This time on the Better Merch...Better Marketing podcast, Jade and Kirby discuss how to do sustainability without breaking the budget, ways to help your team with mental health in the workplace, spring cleaning your merch, and we learn about "The Coshocton Promise." Oh...and the Product of the Week is amazing!

It's time for episode 546 of Delivering #MarketingJoy! This time Liz Brooks joins us to talk about the power of podcasting (to build your brand), why "better" can be better than bigger in podcasting, why it's important to be flexible, and the first steps to dive in. Watch the latest episode now!

This time on the Better Merch...Better Marketing podcast, Jade and I talk about our thoughts on work/life balance, a not-so-typical office product we love, our morning routine "musts" and a very seasonal product of the week!

This week on episode 545 of Delivering #MarketingJoy Kirby sits down with author and business strategist Perry Marshall to discuss leveraging AI in business, Creating effective USPs, and navigating the 7 figure desert. Watch now!

The 5 Steps to Growth and Change by Kirby Hasseman

This time on the Better Merch...Better Marketing podcast, Jade and Kirby discuss their favorite marketing mascots, some bad advice they hear all of the time, tips on working from home, and an amazing product of the week that might include gummy bears!

This time on episode 544 of Delivering #MarketingJoy Larry Szeliga discusses building a strong organizational culture, problem solving, and giving organizational support. Watch now!

On this episode of Better Merch...Better Marketing, Jade and Kirby discuss the sensation around Trader Joe's new tote bags, lessons (so far) from Tariffs, productivity apps they love, and a product of the week that might make your life easier!

This time on episode 543 of Delivering #MarketingJoy, Kenny Ridgell joins us to discuss the intersection of data and creativity in marketing, Understanding ROI through effective metrics, and using AI for enhanced marketing strategies. Listen Now!

We are all in sales. But some people have to be the ones that reach out to strangers and make cold calls. That is where the C.A.L.L.O.U.T. method comes in. Here is what I do to get myself ready to make cold calls.

This time on the Better Merch...Better Marketing podcast, Kirby and Jade discuss their favorite social media platforms (right now), how to do a Company Merch shop right, why to consider a Pin program to build your brand, and a shout-out making to a company making the community healthier! Watch now!

This time on Better Merch...Better Marketing, Kirby and Jade talk about some things to consider if you are rebranding (or going to do a rebrand), why 1 piece minimums are amazing, tactics to kill it in the 2nd quarter...and much more! Watch now!

This time on episode 542 of Delivering #MarketingJoy, Jeff Sauer joins us to talk about how to create a "minimum viable system" as a process in your business, how to automate your business, and how to use AI to create your marketing dream team! Listen now!

This time on Better Merch...Better Marketing, Kirby and Jade talk about the good, bad, and ugly of TikTok marketing, tips for doing trade shows better, what they think about Disney+ having R-rated content and more!

When the times are uncertain, what do we do? There are 4 things specifically that I strongly recommend. These being going on offense, guarding your customers, adding value, and multiplying your social media efforts. In my latest video I tell you exactly what you should d when everything around us is unknown Kirby Hasseman is the owner of Hasseman Marketing (find more at http://www.hassemanmarketing.com). He is also the author of Delivering Marketing Joy! At Hasseman Marketing we Deliver Marketing Joy! How do we do that? We provide our clients (both large and small) fantastic marketing campaigns that include promotional products, video production, social media and graphic design. We are a full service marketing company…and we would love to help you! http://hassemanmarketing.com

In episode 540 of Delivering #MarketingJoy, Drew Holmgreen discusses his new position and his warm welcome into the industry, the most recent PPAI Expo, and sustainability. Watch now!

On episode 540 of Delivering #MarketingJoy, Adam Ortman discusses the dirty little secrets of marketing, How small businesses can ethically compete in crowded marketplaces, how to avoid common pitfalls, and shares a piece of advice he gives to all marketers and entrepreneurs.

On episode 539 of Delivering #MarketingJoy, Peter Murphy Lewis joins us to talk about how he became the host of a TV show in South America (and what he learned about storytelling), advice he gives on brand strategies for content, and how to be a better storyteller as a marketer or brand. Listen now!

This time on the Better Merch...Better Marketing podcast, Jade and I give a couple of unpopular opinions, we create our own tournament (Merch Madness), give tips to create merch that stands out...and much more!

We all want to get better, but where do we start? The relentless pursuit of better is my motto of striving to be better every single day. Perfection isn't achievable, but getting better is extremely possible with these 7 tips. In my latest video I break down my 7 tips for you to improve on ANYTHING whether it's in business or in life. Kirby Hasseman is the owner of Hasseman Marketing (find more at http://www.hassemanmarketing.com). He is also the author of Delivering Marketing Joy! At Hasseman Marketing we Deliver Marketing Joy! How do we do that? We provide our clients (both large and small) fantastic marketing campaigns that include promotional products, video production, social media and graphic design. We are a full service marketing company…and we would love to help you! http://hassemanmarketing.com

In episode 538 of Delivering #MarketingJoy, Scott Grates joins us to talk about how to build your business with the relationships you ALREADY have, why we have to fight inconsistency, and tactical advice from his book Referrals Done Right. Listen now!

This time on Better Merch...Better Marketing, Jade and Kirby talk about some marketing tips during uncertain times, when to do a merch collection for your company, how to leverage merch and social media during a product launch, and a product they are both obsessed with. Listen in now!

In this episode of Better Merch...Better Marketing, Jade and I talk about underrated Branded Merch, strategies for avoiding burnout, and "sexy" books we love! Always fun. Watch or listen now!

On episode 537 of Delivering #MarketingJoy, Wayne Stanley joins us to talk about how to change (or upgrade) your brand with a digital marketing transformation, why it's important to "fill others' cup" with your marketing, and the ONE thing you should still be doing in your marketing. #marketing

Who wants to become smarter about AI? On episode 536 of Delivering #MarketingJoy, Russ Henneberry talks to us about AI and the biggest mistakes he sees business owners and marketers making with it, why it's NOT just about prompts, and why "digital labor" is going to become a trend in the near future. Watch now!

This time on the Better Merch...Better Marketing podcast, Jade and I talk about advice we needed to hear (that stuck with us), how to elevate your next event, how we are using AI each day...and why Dad was right this time! Watch now!

The real estate space is competitive—which means standing out isn't just about having the most listings or the biggest advertising budget. It's about building relationships, creating value, and staying top-of-mind. In this podcast, I break down four powerful ways realtors can market themselves more effectively to grow their brand, connect with their community, and ultimately generate more business.

In episode 535 of Delivering #MarketingJoy, Brook Shepherd joins us to talk about how good agencies are using AI to improve their work, how to combine creative and data to create the best ads, and how universities can grow in the face of declining enrollments. Tactical stuff here...listen now and subscribe!

Branded merch is one of the most powerful marketing tools—when used correctly. But too many marketers make costly mistakes that hurt their brand instead of helping it. In this episode, I break down the five biggest mistakes businesses make with branded merch and how to avoid them.

On episode 534 of Delivering #MarketingJoy, Luke Lunkenheimer joins us to talk about how he learned to channel his desire for dopamine rushes for success, why (and how) success breeds success, and why confidence raises sales by 67%! Watch now!

In this episode of Better Merch…Better Marketing, Kirby and Jade break down their favorite (and not-so-favorite) Super Bowl ads, debate why branded apparel doesn't have to be boring, and reveal the ONE piece of branded merch that every company should have. Plus, in a shocking turn of events… Dad was RIGHT about something. (You don't want to miss this.) And finally, we're giving a big shoutout to John Larsen from One Good Deed—keep doing awesome things!

This time on episode 533 of Delivering #MarketingJoy, Bill Petrie joins us to talk about his new podcast, he gives advice on how to create content that matters, and why to be unapologetically yourself. Watch now!

Branded merchandise isn't just swag—it's a powerful tool to drive sales, increase engagement, and build customer loyalty when used strategically. In this video, I break down five proven ways to use branded merch to grow your business this year: ✅ Improve direct mail open rates by making it "bumpy" ✅ Increase show-up rates with a simple pre-event merch strategy ✅ Incentivize referrals and build a community around your brand ✅ Use branded merch for brand marketing (not just direct marketing) ✅ Create a quarterly appreciation program for your top customers If you're ready to take your marketing to the next level and use branded merch the RIGHT way, this is for you!

This time on the Better Merch...Better Marketing podcast, Kirby and Jade discuss the latest about tariffs (and what you can do), what matters to great employees, and how to become a brand with a purpose. Listen in now!

This time on Better Merch...Better Marketing, Jade and I discuss our "marketing pet peeves" right now, the coolest products we saw at PPAI Expo in Las Vegas, whether phone calls or emails are best, and a special shout-out to Shrivers Hospice.

On episode 532 of Delivering #MarketingJoy, Carly Ries joins us to talk about effective marketing for solopreneurs and small businesses, why engagement (especially on Linkedin) can really build relationships, and how to overcome the loneliness of an entrepreneur's life. Listen now!

On episode 531 of Delivering #MarketingJoy, Sarah Marie-Clark joins us to talk about what your branded merch partner wants you to know if you are doing a re-brand, why it makes sense to have purpose behind your branded merch, and how to use retail to inspire our branded merch. Listen now.