Delivering Marketing Joy Webshow

In this episode of Better Merch…Better Marketing, Kirby and Jade compare two Black Friday promotions and explain why Lowe's delivered real value while TARGET missed the mark. They dig into the growing use of QR codes and why most businesses still are not using them effectively, emphasizing that calls to action should appear just as often on merch as they do in advertising. Jade also shares why now is the right time to begin planning for 2026, using seasonal strategy and regional insights to guide year-round marketing decisions. The Product of the Week is the Sonosphere, a wireless speaker and award with a one piece minimum, and the shout out goes to Peoples Bank and the Peoples Bank Foundation for their significant holiday giving and community volunteer efforts.

Catch this week's episode of Delivering #marketingjoy as Len Ward joins the show to talk about transitioning from Wall Street to marketing and AI, shifting from "search and retrieve" to "solve my problem", what separates those who adapt to AI, and much more. Watch now!

In this week's episode of Delivering #marketingjoy Kevin Downey joins the show to discuss B2B lead generation, finding the right sales reps, email marketing strategies for B2B, and more! Watch now.

Branded merch isn't about slapping a logo on a product—it's a strategic tool that solves real business problems. In this video, we break down how the right merch can help you improve: • Awareness: Get your brand seen in the right places • Trust: Build credibility through consistent presence • Loyalty: Create positive touchpoints your audience remembers • Engagement: Spark interaction and keep your message top-of-mind • Communication: Deliver clear, repeatable messaging without the noise • Conversion: Move people from interest to action more effectively If you want your brand to show up stronger, stick longer, and drive real results, this is where branded merch makes the difference.

Join Kirby Hasseman and Jade Crider for a new episode of Better Merch…Better Marketing. This week they dive into the rise of microdramas in content and how brands can use storytelling in simple, fun ways. They also talk about why now is the best time to start planning your goals for 2026, instead of waiting until January. Jade shares insights on LinkedIn Navigator and how business owners can use LinkedIn to grow sales and visibility.

In this week's episode of Delivering #marketingjoy Dave Mastovich joins the show to discuss how to make marketing move the needle, the 6 right fit target markets that matter, using the 80-20 principle to guide marketing decisions, and more! Watch now.

In this episode of the Better Merch...Better Marketing podcast, Kirby Hasseman and Jade Crider talk about Youtube TV and Disney negotiating (and how that affects Kirby and marketers), the New York City Marathon controversy of letting influencers go ahead of the pros, and how AI might be affecting your buyers' behaviors (and what we need to do about it). As always, we feature an amazing product of the week and a shout-out to warm your heart. Listen now!

In this week's episode of Delivering #marketingjoy Jason Henneberry joins the show to discuss the most common struggle when engaging clients, building marketing that doesn't feel like marketing, turning a personal brand into a repeatable marketing engine, and much more. Watch now!

In this video, I talk about 5 lessons that I've learned from Alex Hormozi that you can use in any area of your business. Watch now!

In this week's episode of Better Merch…Better Marketing, Kirby Hasseman and Jade Crider dive into creating repeatable content, making PR packaging meaningful, and learning from a purpose-driven brand from across the globe. They also feature a practical and elevated merch item and end with a shout-out rooted in community and service.

In this week's episode of Delivering #marketingjoy Charlie Grinnell joins the show to talk about marketing like a media company, treating AI like a frienemy, and why the best marketers are "stalkers." Watch now!

In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman talk about Kodak's nostalgia marketing campaign, investing in yourself through growth and learning, and their biggest travel pet peeves. They also feature the OxFord Backpack from AceHigh and give a shout out to the Coshocton County Commissioners for their new community ice rink.

In this week's Episode of Delivering #MarketingJoy Jason Nokes joins the show for his FOURTH time! In this episode, Kirby and Jason discuss the shift on how distributors are approaching marketing, having a system of consistency, the "I CAN" framework, and the future of the promo industry. Listen now!

In this episode of DMJ 1 on1, I talk about 3 ways you can combine digital and physical marketing to drive better marketing results. Watch now!

This week, Jade Crider and Kirby Hasseman talk about Canva's bold renewal email strategy, Jade's creative approach to finding new clients on social media, and a tech “glitch” that's driving Kirby crazy. Plus, the Product of the Week — the 24-Can Glacier Peak XL Cooler Bag — and a shout out to the Friends of the Park Half Marathon in Coshocton County. #BetterMerchBetterMarketing #HassemanMarketing #BrandedMerch

In this week's episode of Delivering #marketingjoy Kirby Hasseman sits down with repeat rockstar Danny Rosin to discuss leading through uncertainty, the importance of B corp certification, the value of mentorship, and strategic opportunities for the promo industry. Watch now!

Jade Crider and Kirby Hasseman are back after a short break to talk NFL streaming chaos, the challenge of unplugging, and Gen Z's new obsession with “Locking In.” They share lessons on focus, balance, and finding your audience—plus highlight the smart, tech-savvy NFC Scribe Pen and give a shoutout to PromoCares for their Water 4 Good campaign. Quick insights, real talk, and a reminder to stay intentional in your work and life. #BetterMerchBetterMarketing #MarketingJoy #BrandedMerch

In this week's episode of Delivering #MarketingJoy Kirby Hasseman sits down with Scott Brandley to discuss reputation management, understanding online reviews, the importance of verified reviews, and transforming a brand's reputation. Watch now!

In this week's episode of Delivering #MarketingJoy Kirby Hasseman sits down with Taylor Borst to discuss kitting, curated collections, creating memorable events, and mastering the zero inbox method. Watch now!

In this episode, Jade and Kirby dive into McDonald's genius Monopoly campaign and why it's a masterclass in nostalgia marketing and owned media. They also talk about setting Q4 goals, the continued rise of LinkedIn as a business platform, and feature the HydraPeak 32 oz Water Bottle from Gold Bond as the product of the week. Plus, they give a big shout out to the groundbreaking at the old AEP site in Conesville, a major win for Coshocton County. Whether you're a business owner, marketer, or merch lover—this episode is packed with practical insights and good vibes.

In this week's episode of Delivering #MarketingJoy Kirby Hasseman sits down with Pete Sena to discuss emotional marketing and creative innovation, designing delight at scale, Harnessing AI for brainstorming, and the impact of thoughtful branded merch. Watch now!

In the newest episode of DMJ 1on1, I talk about some of the lessons I learned from Dan Martell's elite coaching program that I recently attended. I talk about things like investing in yourself, the 5 daily non-negotiables, making goals inevitable, and finding your own path to success. Watch now!

In this episode, Kirby and Jade talk about Meta AI glasses (cool tool or privacy nightmare?), Aldi's oversized bag campaign, and lessons from the recent Branding Basecamp Customer Show. They also spotlight the 10x10 Deluxe Tent as the Product of the Week and give a shout-out to Baltic State Bank for their new branch in West Lafayette.

In this weeks episode of Delivering #MarketingJoy I sit down with repeat rockstar Mandi Rudd to discuss celebrating women in promo, advice for women starting their careers, collaboration within the industry, and her recent projects and personal growth. Watch now!

In this episode, Jade and Kirby talk about the lessons from the DC rebrand (and what every business can learn), share behind-the-scenes details as they prep for the Branding Basecamp Customer Show, celebrate Jade's recognition as a PPAI Rising Star, spotlight the Big Un Chair from Brentwood, and give a shout-out to Coshocton's own Marion Sutton.

In this weeks episode of Delivering #MarketingJoy Kirby Hasseman sits down with Doug Brown to discuss understanding the right fit buyer, setting truthful goals for business growth, the importance of daily actions, and so much more. Watch now!

I recently took one whole month out of the office as an experiment to see how my team could handle my absence (spoiler alert: they did amazing). In this DMJ 1 on 1, I talk about how I prepared for the month, what went right and wrong, what I did during the month, and lessons I learned from the experience. Watch now!

In this episode, Kirby and Jade break down the latest Q4 branded merch trends, including kitting, packaging, and give-back products. Kirby shares lessons from Skucamp—like why it's vital to invest in yourself and get in rooms that push you to grow. Jade talks about heading back to Ohio for the Customer Show, and the Product of the Week is Kirby's new book TARGET for Talent (with the Kindle version available free for a limited time). Tune in for insights, laughs, and ideas to finish the year strong.

In this weeks episode of Delivering #marketingjoy Kirby hasseman sits down with Jason Friedman to discuss Jason's powerful story about his journey with cancer, the entrepreneurial mindset, clarity over swirl, and the "new" ROAS. Watch now!

It's launch week for my newest book, TARGET for Talent!

In this episode, Jade Crider and Kirby Hasseman talk about the new Dancing with the Stars pairings (not really)—and what that teaches us about matching the right branded merch with the right message. Kirby shares details on his new book TARGET for Talent (coming next week), they chat about what shows they're watching, spotlight the Grab and Go Kit from Hirsch, and give a shout-out to West View Healthy Living for their “Dream On” program.

In this weeks episode of Delivering #marketingjoy Kirby Hasseman sits down with Greg Logan to discuss the power of emotional connection in branding, crafting compelling brand stories, the connection that movies have to marketing, and the role of conflict in marketing. Watch now!

In this episode, Jade Crider and Kirby Hasseman talk about the Cracker Barrel rebrand controversy, why form vs. function is a debate worth having, and what sequels can teach us about planning for success. They also spotlight Custom Appointment Calendars as the Product of the Week and give a shout-out to the Coshocton County Commissioners for driving positive change in the community.

In this weeks episode of Delivering #MarketingJoy Kirby Hasseman sits down with CPA Chris Hervochon and discusses understanding cash reserves for entrepreneurs, the importance of regular financial reviews, and much more. Watch now!

In this episode of Better Merch…Better Marketing, Kirby and Jade dive into: Why investing in yourself always pays off How to get back to basics when business slows down Planning with intention as fall approaches Product of the Week: Post-it® Transparent Notes with Custom Printed Cover & Shout-out to Coshocton Regional Medical Center's incredible backpack program Tune in for practical tips, a great product idea, and inspiration to carry you into the next season!

On this episode of Delivering #MarketingJoy Cairo Marsh joins the show to discuss "Relationship-nomics", the future of personalized marketing, and Maslow's Hierarchy of Needs in a business sense. Watch now!

In the newest episode of Delivering #MarketingJoy 1on1, join me as I talk about appreciation marketing as a whole, the importance of customer relationships, and tactics for implementing appreciation marketing. Watch now!

In this episode, Jade Crider and I break down Taylor Swift's brilliant (and intentional) album announcement on the New Heights podcast, McDonald's clever nano-influencer campaign for chicken strips, Mattel's Barbie rebrand, and the rise of bizarre “brain-rot” TikTok marketing for Gen Z. We also spotlight the Glass Jar Candle from Numo, plus local events like the Coshocton Dog Fest and Roscoe Village Food Truck Festival.

In this weeks episode of Delivering #MarketingJoy Kirby sits down with Blair LaCorte and discusses key lessons Blair learned across industries, lessons about change, learning throughout the process, and balancing relationships rather than contacts.

In this episode, Jade and Kirby dive into Sydney Sweeney's controversial American Eagle campaign, the power of cameos in marketing (looking at you, Happy Gilmore 2), and why now is the perfect time to start planning your year-end client gifts. They also highlight a beautiful branded cutting board and give a shout-out to the Coshocton Sunflower Festival. Tune in for hot takes, strategy, and a bit of fun.

On this week's episode of Delivering #MarketingJoy Tye DeGrange joins the show to discuss fixing the "trust gap", influencer marketing, affiliate marketing, and sifting through the metrics. Watch now!

In this episode of DMJ 1 on 1, Kirby shares 10 simple but powerful tactics that can help you succeed in any business. From focus and speed to gratitude, storytelling, and resilience, these are practical strategies you can start using today to grow personally and professionally.

We're back! In this episode, Jade and Kirby talk about their big July changes (Jade's cross-country move and Kirby's “month out of the office”), break down Astronomer's hilarious PR move featuring Gwyneth Paltrow, and explore how Instagram is becoming more of a search platform. Plus, we showcase the EZ Breezy Neck Fan—a perfect product for summer—and celebrate Coshocton County's $58.7M economic development grant!

In this weeks episode of Delivering #MarketingJoy Emeric Ernoult joins Kirby to discuss building a business without funding, the role of social media in marketing, understanding social media attribution, and balancing life and entrepreneurship. Watch now!

On episode 557 of Delivering #MarketingJoy, Jenna Quaranta joins us to talk about launching her sales academy, coaching different personalities, and modern sales conversations. Watch now!

Branded merch isn't just for customers — it's a powerful tool to build culture, alignment, and pride inside your organization too. Let's breaks down how companies can use promotional products to reinforce core values, boost morale, and help employees feel more connected to the brand. Whether you're welcoming new hires, rolling out a campaign, or celebrating team wins — branded merch makes it stick. ✅ Why internal branding matters

On episode 556 of Delivering #MarketingJoy, Kristen Sweeney joins us to talk about what most companies get wrong when telling their brand story, why "nobody cares" what you do, and 1 marketing trend that is both over AND under hyped! Watch now!

On episode 555 of Delivering #MarketingJoy, Former Miss Ohio Madison Miller joins us to discuss personal branding (and a foundational piece we often miss), a huge lesson she learned from her Miss Ohio journey, and advice she gives people about social media. Watch now!

Let's talk about 7 powerful personal development lessons from some of the world's most respected thought leaders — including Tony Robbins, Ed Mylett, Mel Robbins, Jon Acuff, and more. These tips cover mindset, motivation, and how to level up your life in practical, meaningful ways. Whether you're chasing big goals or just trying to get 1% better each day, this one's for you.

It's time for a brand new episode of Delivering #marketingjoy! On this weeks episode, Joey Coleman joins us to talk about the importance of employee experience, onboarding and retaining employees, the employee journey phases, and connecting employee and customer experiences. Listen now!

It's time for the finale of Season 1 of the Better Merch...Better Marketing podcast! This time Jade and Kirby talk about lessons from the podcast (so far), Jade's creative process on a large project, and what to expect from the Hasseman Marketing Customer show. They also showcase a new product that really measures up and give a shout-out to Good Boy Bakery! Listen now!