Owner of Hasseman Marketing, Entrepreneur, Author of Delivering Marketing Joy! Named Rising Star by PPB Magazine. Happy husband and father!
I recently took one whole month out of the office as an experiment to see how my team could handle my absence (spoiler alert: they did amazing). In this DMJ 1 on 1, I talk about how I prepared for the month, what went right and wrong, what I did during the month, and lessons I learned from the experience. Watch now!
In this episode, Kirby and Jade break down the latest Q4 branded merch trends, including kitting, packaging, and give-back products. Kirby shares lessons from Skucamp—like why it's vital to invest in yourself and get in rooms that push you to grow. Jade talks about heading back to Ohio for the Customer Show, and the Product of the Week is Kirby's new book TARGET for Talent (with the Kindle version available free for a limited time). Tune in for insights, laughs, and ideas to finish the year strong.
In this weeks episode of Delivering #marketingjoy Kirby hasseman sits down with Jason Friedman to discuss Jason's powerful story about his journey with cancer, the entrepreneurial mindset, clarity over swirl, and the "new" ROAS. Watch now!
It's launch week for my newest book, TARGET for Talent!
In this episode, Jade Crider and Kirby Hasseman talk about the new Dancing with the Stars pairings (not really)—and what that teaches us about matching the right branded merch with the right message. Kirby shares details on his new book TARGET for Talent (coming next week), they chat about what shows they're watching, spotlight the Grab and Go Kit from Hirsch, and give a shout-out to West View Healthy Living for their “Dream On” program.
In this weeks episode of Delivering #marketingjoy Kirby Hasseman sits down with Greg Logan to discuss the power of emotional connection in branding, crafting compelling brand stories, the connection that movies have to marketing, and the role of conflict in marketing. Watch now!
In this episode, Jade Crider and Kirby Hasseman talk about the Cracker Barrel rebrand controversy, why form vs. function is a debate worth having, and what sequels can teach us about planning for success. They also spotlight Custom Appointment Calendars as the Product of the Week and give a shout-out to the Coshocton County Commissioners for driving positive change in the community.
In this weeks episode of Delivering #MarketingJoy Kirby Hasseman sits down with CPA Chris Hervochon and discusses understanding cash reserves for entrepreneurs, the importance of regular financial reviews, and much more. Watch now!
In this episode of Better Merch…Better Marketing, Kirby and Jade dive into: Why investing in yourself always pays off How to get back to basics when business slows down Planning with intention as fall approaches Product of the Week: Post-it® Transparent Notes with Custom Printed Cover & Shout-out to Coshocton Regional Medical Center's incredible backpack program Tune in for practical tips, a great product idea, and inspiration to carry you into the next season!
On this episode of Delivering #MarketingJoy Cairo Marsh joins the show to discuss "Relationship-nomics", the future of personalized marketing, and Maslow's Hierarchy of Needs in a business sense. Watch now!
In the newest episode of Delivering #MarketingJoy 1on1, join me as I talk about appreciation marketing as a whole, the importance of customer relationships, and tactics for implementing appreciation marketing. Watch now!
In this episode, Jade Crider and I break down Taylor Swift's brilliant (and intentional) album announcement on the New Heights podcast, McDonald's clever nano-influencer campaign for chicken strips, Mattel's Barbie rebrand, and the rise of bizarre “brain-rot” TikTok marketing for Gen Z. We also spotlight the Glass Jar Candle from Numo, plus local events like the Coshocton Dog Fest and Roscoe Village Food Truck Festival.
In this weeks episode of Delivering #MarketingJoy Kirby sits down with Blair LaCorte and discusses key lessons Blair learned across industries, lessons about change, learning throughout the process, and balancing relationships rather than contacts.
In this episode, Jade and Kirby dive into Sydney Sweeney's controversial American Eagle campaign, the power of cameos in marketing (looking at you, Happy Gilmore 2), and why now is the perfect time to start planning your year-end client gifts. They also highlight a beautiful branded cutting board and give a shout-out to the Coshocton Sunflower Festival. Tune in for hot takes, strategy, and a bit of fun.
On this week's episode of Delivering #MarketingJoy Tye DeGrange joins the show to discuss fixing the "trust gap", influencer marketing, affiliate marketing, and sifting through the metrics. Watch now!
In this episode of DMJ 1 on 1, Kirby shares 10 simple but powerful tactics that can help you succeed in any business. From focus and speed to gratitude, storytelling, and resilience, these are practical strategies you can start using today to grow personally and professionally.
We're back! In this episode, Jade and Kirby talk about their big July changes (Jade's cross-country move and Kirby's “month out of the office”), break down Astronomer's hilarious PR move featuring Gwyneth Paltrow, and explore how Instagram is becoming more of a search platform. Plus, we showcase the EZ Breezy Neck Fan—a perfect product for summer—and celebrate Coshocton County's $58.7M economic development grant!
In this weeks episode of Delivering #MarketingJoy Emeric Ernoult joins Kirby to discuss building a business without funding, the role of social media in marketing, understanding social media attribution, and balancing life and entrepreneurship. Watch now!
On episode 557 of Delivering #MarketingJoy, Jenna Quaranta joins us to talk about launching her sales academy, coaching different personalities, and modern sales conversations. Watch now!
Branded merch isn't just for customers — it's a powerful tool to build culture, alignment, and pride inside your organization too. Let's breaks down how companies can use promotional products to reinforce core values, boost morale, and help employees feel more connected to the brand. Whether you're welcoming new hires, rolling out a campaign, or celebrating team wins — branded merch makes it stick. ✅ Why internal branding matters
On episode 556 of Delivering #MarketingJoy, Kristen Sweeney joins us to talk about what most companies get wrong when telling their brand story, why "nobody cares" what you do, and 1 marketing trend that is both over AND under hyped! Watch now!
On episode 555 of Delivering #MarketingJoy, Former Miss Ohio Madison Miller joins us to discuss personal branding (and a foundational piece we often miss), a huge lesson she learned from her Miss Ohio journey, and advice she gives people about social media. Watch now!
Let's talk about 7 powerful personal development lessons from some of the world's most respected thought leaders — including Tony Robbins, Ed Mylett, Mel Robbins, Jon Acuff, and more. These tips cover mindset, motivation, and how to level up your life in practical, meaningful ways. Whether you're chasing big goals or just trying to get 1% better each day, this one's for you.
It's time for a brand new episode of Delivering #marketingjoy! On this weeks episode, Joey Coleman joins us to talk about the importance of employee experience, onboarding and retaining employees, the employee journey phases, and connecting employee and customer experiences. Listen now!
It's time for the finale of Season 1 of the Better Merch...Better Marketing podcast! This time Jade and Kirby talk about lessons from the podcast (so far), Jade's creative process on a large project, and what to expect from the Hasseman Marketing Customer show. They also showcase a new product that really measures up and give a shout-out to Good Boy Bakery! Listen now!
In this episode of Delivering #marketingjoy Stephanie Hinkle joins the show to talk about branded merch in marketing, the discovery phase in client engagement, trends and transparency in sustainable products, and keeping the creative muscle sharp. Listen now!
In this episode of DMJ 1 on 1, I talk about 10 things that I know to be true about branded merch...and how you can take action to make those improve your brand! Watch now!
In this episode, Kirby and Jade dive into Microsoft's new term “The Infinite Workday” and how work is creeping into every corner of our lives. They also explore overrated and underrated promo products, the hidden love Gen Z has for print, and why your brand should consider hosting a golf outing. Plus, the product of the week—a sand-proof beach towel—and shout-outs to Shriver's Hospice and People's Bank for making an impact. Tune in for insights, laughs, and better branding ideas!
It's time for episode 552 of Delivering #MarketingJoy! This time Halle Moore from PromoCorner joins us to talk about why it's important to LOVE your content, what it's like to work with family, and why it's important to have a real story in your content, and what is in her dream merch kit! Watch now!
This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about updating morning routines, how to improve your website (your digital real estate), why welcome kits matter, a product of the week that will have you in front of your customers all year...and a delicious shout out! Watch or listen now!
On episode 551 of Delivering #MarketingJoy, Connor Widder joins us to talk about creating leads for your business (who doesn't want those?), tactics for quickly improving SEO, and how to get the most "bang for your buck" with your advertising dollars! Watch now!
On episode 21 of the Better Merch...Better Marketing podcast, Kirby and Jade discuss aggressive marketing versus organic marketing (and which they prefer), give you a checklist for your next event, give you 1 (or more) under-rated promotional products, feature a product of the week you will want to hang around, and give a shout-out to a local event that floats through the air with the greatest of ease. Watch or listen now!
On this week's episode of Delivering #MarketingJoy, Natalie O'Leary joins Kirby Hasseman to talk about overcoming challenges in business development, the importance of mentorship and learning, and peers and influencers who are inspiring her today. Watch Now!
This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about Summer Bucket list items, current Pet Peeves in Business (mainly Kirby just rants), challenging themselves this summer, and an item you will want to track your brand everywhere! Listen now!
On this episode of Delivering #MarketingJoy, Mike Michaelowicz joins us to talk about his new publishing partnership, why he is excited to help others succeed in publishing, companies he is looking to invest in, and tips to help potential authors succeed! Lots to cover! Listen now!
Why You Shouldn't ONLY Use Social Media for Marketing by Kirby Hasseman
This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about Duolingo creating controversy by using AI instead of humans, the impact Branded Merch can make on an event (and how you can use it), the differences between Gen Z and Gen X buying habits...and more! Watch now!
On episode 548 of Delivering #MarketingJoy, Peter Wilken explains the power of brand DNA (and why that matters), he dives into the 10 commandments of branding and why the best brands live in your heart...not just your head. Watch now!
On this episode of Better Merch...Better Marketing, Jade and Kirby discuss the opportunity as plastic bags go away, a tale of two coffee marketing campaigns, why people working from home are more lonely, and a big shout-out to the Coshocton Collaborative. Listen now.
Let's dive into a great sales and marketing conversation! This time on Episode 547 of Delivering #MarketingJoy, Savannah Dymtriw joins us to talk about creating human and personal sales experiences, how to make your marketing "collectible," and how to compare branded merch to a great appetizer and dessert! Watch now!
This time on the Better Merch...Better Marketing podcast, Jade and Kirby discuss how to do sustainability without breaking the budget, ways to help your team with mental health in the workplace, spring cleaning your merch, and we learn about "The Coshocton Promise." Oh...and the Product of the Week is amazing!
It's time for episode 546 of Delivering #MarketingJoy! This time Liz Brooks joins us to talk about the power of podcasting (to build your brand), why "better" can be better than bigger in podcasting, why it's important to be flexible, and the first steps to dive in. Watch the latest episode now!
This time on the Better Merch...Better Marketing podcast, Jade and I talk about our thoughts on work/life balance, a not-so-typical office product we love, our morning routine "musts" and a very seasonal product of the week!
This week on episode 545 of Delivering #MarketingJoy Kirby sits down with author and business strategist Perry Marshall to discuss leveraging AI in business, Creating effective USPs, and navigating the 7 figure desert. Watch now!
The 5 Steps to Growth and Change by Kirby Hasseman
This time on the Better Merch...Better Marketing podcast, Jade and Kirby discuss their favorite marketing mascots, some bad advice they hear all of the time, tips on working from home, and an amazing product of the week that might include gummy bears!
This time on episode 544 of Delivering #MarketingJoy Larry Szeliga discusses building a strong organizational culture, problem solving, and giving organizational support. Watch now!
On this episode of Better Merch...Better Marketing, Jade and Kirby discuss the sensation around Trader Joe's new tote bags, lessons (so far) from Tariffs, productivity apps they love, and a product of the week that might make your life easier!
This time on episode 543 of Delivering #MarketingJoy, Kenny Ridgell joins us to discuss the intersection of data and creativity in marketing, Understanding ROI through effective metrics, and using AI for enhanced marketing strategies. Listen Now!
We are all in sales. But some people have to be the ones that reach out to strangers and make cold calls. That is where the C.A.L.L.O.U.T. method comes in. Here is what I do to get myself ready to make cold calls.
This time on the Better Merch...Better Marketing podcast, Kirby and Jade discuss their favorite social media platforms (right now), how to do a Company Merch shop right, why to consider a Pin program to build your brand, and a shout-out making to a company making the community healthier! Watch now!
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