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In this episode, Sean Zinsmeister from Google joins Mark Rittman to discuss the latest developments for Looker including the integration of Looker Studio, new modeling capabilities and the exciting potential of generative AI for BI.We discuss how Looker is evolving to be a more open, composable platform that can power advanced analytics and data storytelling, with Sean sharing insights on Google's purpose-built Gemini models for natural language to SQL translation and how Looker customers can leverage these AI capabilities. We also explore Looker's agentic API strategy, the long-term vision of using Looker Studio as the primary Looker front-end and the opening up of LookML to tools beyond just Looker. Driving Looker customer innovations in the generative AI eraPreviewing Studio in Looker, the (Eventual) Future of Self-Service Reporting for LookerLooker now available from Google Cloud consoleDelivering the third wave of BI in the AI era with LookerDrill to Detail Ep.100 Special ‘Past, Present and Future of the Modern Data Stack' with Special Guests Keenan Rice, Stewart Bryson and Jake SteinDrill to Detail Ep. 73 'Luck, Thinking Different and Designing Looker Data Platform' with Special Guest Colin Zima
In this Marketing Over Coffee: In this episode learn about Reverse EFT, Data Apps, Skills to Stay Sharp and More! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Sean is VP of Product Marketing at ThoughtSpot Stack and Flow Adam Curry on Podcasting 2.0 "B.I. doesn’t do anything." You should […] The post Sean Zinsmeister on Modern Marketing Dataflow appeared first on Marketing Over Coffee Marketing Podcast.
This week on Product Marketing Life we were joined by Sean Zinsmeister, VP of Product Marketing at ThoughtSpot to discuss creating world-class messaging. Sean shared his views on how to create messaging that truly resonates, how often to optimize, and signs that might indicate it's time to overhaul, plus heaps more invaluable insights on the subject. --- I feel like every day is a culmination of papercuts, right? I think I make a lot of little mistakes every single day. It really depends on what does a big mistake look like? I think it's how much permission do you have to be bold? And what does being bold mean for you? Does it mean being more aggressive with your competitors? Does it mean taking a bigger stance? Is it just chest-beating? Or is there actually something that you can use for such bravado?
In this Marketing Over Coffee: Learn about Leaving the Bay, Virtual Product Marketing, ABM, and more! Direct Link to File Brought to you by our sponsors: NetSuite and LinkedIn Hubspot INBOUND is September 22nd and 23rd. grab your $49 Powerhouse Pass with code LargeCoffee at www.inbound.com/register ThoughtSpot – Leading Product Marketing The real estate market is […] The post Sean Zinsmeister on Product Marketing from West to East appeared first on Marketing Over Coffee Marketing Podcast.
Data and The New Normal of Remote
Advertising Influencers: Conversations with Marketing Thought Leaders
Sean Zinsmeister is the VP of Product Marketing at Infer, a predictive analytics and AI platform for enterprise companies. As a full-stack marketer well versed in channels across the entire marketing funnel, Sean’s career spans from time as a writer to marketing operations and product marketing. Sean is also a cohost of Stack and Flow, a podcast featuring news, interviews, and discussions on sales and marketing automation. The topics discussed in this episode include measuring brand-awareness, seeking quality of quantity, and avoiding soulless marketing.
MATE: Marketing, Advertising, Technology and Entrepreneurship
Sean Zinsmeister knows his shit when it comes to big data, marketing automation and marketing technology. He has a long history working with marketing technology and is currently the VP of Product Marketing at Infer. In this episode of MATE, Sean explains how to unlock the power of automation and how to use AI to … Continue reading MATE 026 – Sean Zinsmeister unlocks your marketing stack with big data and marketing automation The post MATE 026 – Sean Zinsmeister unlocks your marketing stack with big data and marketing automation appeared first on MATE podcast.
In this episode we talk to Sean Zinsmeister, VP of Product Marketing at Infer.
First things first, you have to get over your fear of data. Data is not as hard to consume as it might seem. And when it comes to account-based marketing, you’re really only after two metrics: How do you increase sales productivity? What makes your marketing more effective? In this episode, Sean Zinsmeister, Senior Director of Product Marketing at Infer, explains how predictive analytics can come alongside and benefit your account-based marketing strategy.
In this episode Frank Days and Roland Smart interview Sean Zinsmeister of Infer about his Agile practice and how his approach has changed with his move into a smaller company and team. The post Sean Zinsmeister on Agile, Sales and Account Based Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.
Sean Zinsmeister is the Senior Director of Product Marketing at Infer, a predictive lead scoring and analytics platform for sales and marketing. He joined me on-site at FlipMyFunnel and we chatted about sales creeping up the funnel and marketing creeping down it, how that ultimately relates to customer engagement, and why, from a product marketing standpoint, you should treat every business as a snowflake. More about Infer: http://infer.com Check out the upcoming FMF Virtual Summit: http://bit.ly/1RMW7q1
Sean Zinsmeister is the Director of Product Marketing at Infer. He shares his thoughts on personalization at scale, how AI assists employees and improves the customer experience, how B2B marketers can make the most of segmentation, and more! Find out more about Infer: http://infer.com
Sean Zinsmeister of Nitro shares how Agile is essential to his fast-growing software business. With over 20 people on the marketing team, Sean also shares how they are scaling Agile with their business. Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes. The post Sean Zinsmeister, Nitro appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.