Podcasts about marketing stack

Was und wo wurde eigentlich in den letzten Jahren in den Marketing-Stack investiert? Wie sieht ein Marketing-Stack aus? Was ist das Minimum, was man für die Zukunft braucht? Und was ist Identity Management? Darum geht es in der neuen Folge von MY DATA IS BETTER THAN YOURS. Der Host Jonas Rashedi spricht mit Dirk Rohweder, eigentlich ein Wirtschaftsinformatiker, der vor 30 Jahren begonnen hat, im Consulting zu arbeiten, dann einen Zwischenstopp bei der Paulaner Brauerei und der Telekom hatte und sich nun gemeinsam mit seinem Geschäftspartner Robert Bergmann selbstständig gemacht hat. Sein Unternehmen Teavaro bietet Lösungen im Bereich Marketing Identity an und baut bei Kunden First Party ID-Graphen auf. Dirk und Jonas schreiben zu diesem Thema auch gerade ein Buch, das bald erscheinen wird! Jonas erzählt aus seinen Erfahrungen, was er gerade am Markt sieht, wenn er seine Kunden begleitet. Denn diese stellen sich alle der Frage, wie man User in der Zukunft identifiziert. Man möchte personalisiert arbeiten, braucht dafür aber Merkmale. Dirk erklärt, was die Herausforderung bei der User-Identifizierung ist. Denn zurzeit versucht jede Applikation, das selbst zu lösen. Als Analogie bringt Dirk, dass bei Teavaro zum Beispiel die Unternehmenssprache Englisch ist, trotzdem aber ja jede Person noch die eigene Muttersprache hat. So ähnlich ist es bei Identitäten: Jedes Attributionssystem, Google, Facebook, Salesforce – alle haben eigene IDs, die sind aber auf die eigene Applikation begrenzt. Sinnvoll ist es, eine unternehmensweite Marketing-Identität zu erstellen, die dann den einzelnen Applikationen zur Verfügung steht. Dirk stellt die Verbindung zur Customer Data Platform her und erklärt, wie diese mit den Marketing Identitäten zusammenhängt. Wenn man das Thema Identitäten löst, dann werden andere Themen viel einfacher. Dirk's Hypothese ist deswegen, mit diesem Thema anzufangen. Die beiden Data-Enthusiasts sprechen auch darüber, wo man Identity Management im Unternehmen platziert und diskutieren, wie ein Minimum Marketing-Technology-Stack aussehen sollte, vom Shopsystem über das Tech-Management, das Consent Management bis hin zu den Online Marketing-Kanälen, dem Newsletter und auch dem CRM. Dirk bezieht sich darauf, dass es zwei Strategien gibt: Entweder versucht man Informationen zum Produkt zu geben oder man baut als Unternehmen Ereignisse und Communities auf. Der Tech-Stack sollte dann zu der Strategie passen. Wenn du einen Change machen willst, dann brauchst du auch die passenden Fähigkeiten im Team dazu. Manchmal hilft es dann, sich Rat von Externen zu holen, im Endeffekt ist es aber eine Kernverantwortung des Unternehmens. Und natürlich geht es dann auch um das Thema Cookieless Future! Dirk gibt Tipps dazu mit, wie die nächsten Schritte in Unternehmen aussehen sollten: Erstmal eine Analyse machen und schauen, welche Potentiale da sind, danach kann man entscheiden, wie groß die individuelle Bedeutung davon ist und welche Maßnahmen daraus abgeleitet werden müssen. Diese Folge wurde erstellt mit freundlicher Unterstützung von Teavaro. MY DATA IS BETTER THAN YOURS ist ein Projekt von BETTER THAN YOURS, der Marke für richtig gute Podcasts. Zum LinkedIn-Profil von Dirk: https://www.linkedin.com/in/rohweder/ Zur Webseite von Teavaro: https://teavaro.com/de/ Zu allen wichtigen Links rund um Jonas und den Podcast: https://linktr.ee/jonas.rashedi Zur Podcast Umfrage (Jede Woche wird ein Hoodie verlost!): https://listening.sslsurvey.de/Data-Podcast-Feedback 00:00:00 Intro und Begrüßung 00:01:02 Vorstellung Dirk Rohweder 00:01:53 Aktueller Stand MarTech 00:05:11 User identifizieren 00:09:06 Customer Data Platform 00:10:10 Durch Identitäten andere Probleme lösen 00:12:31 Platzierung Identity Management 00:16:35 Minimum Marketing-Stack 00:23:21 Architektur passend zu den Zielen 00:25:27 Fähigkeiten im Team 00:26:40 Cookieless Future 00:29:16 Die next steps 00:34:22 Dirk's Data-Game

This week the Marketing Operators are joined by marketing expert, Ashton Wall. Ashton has experience working in house for some incredibly successful DTC brands, including ColourPop and Kylie Cosmetics. Ashton is now the co-founder of GateMaker Community and is here to share her tips, hot takes and expertise on marketing strategy, working with influencers, earned media value (EMV) and much more! 00:00 Introduction 03:03 Seeding vs. Gifting: Influencer Engagement Strategies 08:27 Earned Media Value (EMV) and Its Impact on Influencer Campaigns 14:43 Product Launch Strategies: Teasing, Seeding, and Influencer Content 37:04 The Dynamics of Influencer Marketing 57:59 Navigating the Brand vs. Growth Debate 01:05:33 Leveraging Flagship Partnerships Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion.⁠⁠⁠ https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Aftersell.⁠⁠⁠ https://www.aftersell.com/⁠⁠⁠ Richpanel.⁠⁠⁠ https://www.richpanel.com/⁠⁠⁠ Haus. ⁠⁠⁠http://haus.io/operators⁠⁠⁠

Let me share the 4 platforms I've been focused on for 2024 along side the 2 that I'm hoping to add in for the rest of the year. For the first time, I feel like my marketing strategy is solid and communicating between all the platforms I'm on. Of course, as a repurposing expert, a lot of it is repurposed. Learn to DIY your repurposing with the free private video podcast, Turn 1 into 10: https://fellyday.ck.page/leadmag --- Send in a voice message: https://podcasters.spotify.com/pod/show/felly-day/message

Ben Lund is the founder of Rise Marketing Group, based just outside of Boston, Massachusetts, in Dedham. His agency specializes in marketing for small-to-medium-sized businesses, ecommerce companies, and educational institutions. Ben himself is a veteran employee of Yahoo, RKG Ad Agency (acquired by Merkle), and Google. His experience and natural curiosity has led to a marketing career exploring the value of SEO, PPC, email, and social media to help his clients grow beyond expectation! Here's a Glimpse of What You'll Learn 0:10 Introduction 0:30 About Rise Marketing Group 2:13 Working at Google & Yahoo 4:04 Entrepreneurship in Marketing 5:54 Rise Marketing Group's Niches 7:09 SMB Marketing 9:44 Ecommerce Marketing 12:46 Applying Tech to Marketing 14:49 Utilizing AI & Machine Learning 16:36 Working With GA4 17:21 Media Recommendations 19:40 An Homage to Dan Kennedy 22:18 More About Ben & Closing Thoughts A modern business needs a modern approach to marketing. In a world that is constantly evolving, the needs and methods of marketing are always changing. One day, we're looking at an internet that wants content that is geared towards search engine algorithms; the very next day, those same search engines are on the hunt for human-centric content. PPC was once an afterthought in marketing campaigns, but it's a strong source of leads today. The very best content used to be written by human writers, and we feared the “robot apocalypse” from AI. And while that may still be very much true, the inclusion of advanced AI tools in a robust marketing stack is a revolution that is sweeping industries across the globe.  Ben Lund and his team at Rise Marketing Group understand the best ways to use these tools in business. His conversation and insights are more than useful for everyone, even those that don't work in ecommerce or education. All SMB owners and marketers need to listen to this episode! Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Ben Lund of Rise Marketing Group This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

2023 will be a fascinating time for marketing and tech, and you may be wondering how to build and optimize your stack.In this episode, Join Dan McGaw and industry leaders Jon Miller, CMO of Demandbase, and Adam Greco, Product evangelist for Amplitude, as they discuss the most important tech stack trends you must consider to win big and boost revenues in 2023.It's no secret that the marketing technology landscape is constantly evolving. Driving growth in a tumultuous economy with your marketing technology investments will be critical. With consolidation happening all over the place, and major innovations in AI and first-party data, are you wondering what's next? Main Takeaways:Which tech stack trends you should be aware of How will the first-party revolution change your marketingHow to maximize your tech stack capabilities to reach revenue goalsHow to mitigate the risk of future budgetary cutsWhat are the key roles you should have on your teamDan's Top Tools for 2023:SegmentOrttoCount.coZapierJasper.aiDescriptJoin us every week as we journey to the bleeding edge of the modern tech stack. You'll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level. See all the ways to subscribe to “The Stack”

In web2, the marketing stack is rich in every area that matters - when a marketer wants to spend on a game, they have many places to do it, they can scale budget up and down as needed, they have the tools to measure how effective the spend is by channel, they can measure revenue events and many other different kinds of downstream activity for days, weeks, months and even years down the line. They have the analytics tools to segment and understand their player personas, and can effectively target these users across a wide variety of channels that serve particular niches. Incredibly accurate LTV models can be built from the data available, and ROAS can be calculated even on a long time horizon. And none of this is true in web3! The anonymity and pseudonymity of web3 makes segmentation and understanding of personas hard if not impossible, and while everything on-chain is by default completely transparent and open, having the wallet and the tokens it contains be the primary identifier is severely limiting. In this episode, your host Niko Vuori talks to three leading minds in web3 marketing - Quinn Campbell (VP of Growth at Sky Mavis), Justin Vogel (Co-Founder at Safary) and Warren Woodward (Co-Founder at Upptic) about the challenges web3 marketers face, the tools that need to be built and the current tactics that need to be employed to grow a web3 game. Sky Mavis: https://www.skymavis.com/ Safary: https://www.safary.club/ Upptic: https://upptic.com/ The ~80 web3 marketing leaders tracked by Safary: https://twitter.com/Safaryclub/status/1580235410147377158 If you would like us to discuss any other blockchain gaming-related topics, do reach out at metacast@naavik.co. We'd love to hear your general thoughts and feedback too! And as always, if you like the episode, you can help others find us by leaving a rating or review!TLDListen?: Episode summaryWatch the episode: YouTube video Join the discussion: Naavik DiscordRead more: Naavik DigestWatch more: YouTube channelGo premium: Naavik ProFollow us: Twitter | LinkedIn | Facebook | WebsiteSound design by Gavin Mc Gabe.

In August of 2021, Seismic made a big move and acquired Lessonly for $170 million dollars. Lessonly was and continues to be a teaching and enablement service, now operating under the Seismic umbrella. One of the big gains Seismic got from that acquisition was perhaps Kyle Lacy himself, who had formerly been the CMO of Lessonly. Kyle believes strongly in the power of enablement. He explained that if you're not enabling your team, you're not utilizing all of your tools and resources to the best of your abilities. He tells us more about how he's utilizing his stack to create a fully optimized stack. His other big belief is putting the customer experience first. No matter how good a tool is, if it doesn't provide the best experience possible for the customer, you may need to rethink having it in your stack. He shares all that and more.Join us every week as we journey to the bleeding edge of the modern tech stack. You'll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years has primarily been focused on researching key questions on how one can use any service business, like an agency, to collect major customer insights. They've done detailed research into the type of technology customers are using, the top problems they're struggling with, as well as how to solve these problems. Tuning in you'll hear Chris break down their new product, The Vault, which Refine Lab will be launching during Q2 of 2022, the distinction between capturing demand versus creating it, and how to create demand during an economic slowdown. We also discuss the concept of dark social, how to create a B2B marketing stack that works, and how Refine Labs are making marketing more scientific. Make sure you tune in for this eye-opening episode from an expert who is at the bleeding edge of market research! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker. [00:21] Introducing Chris Walker, CEO of Refine Labs. [01:02] An overview of Refine Labs and the new product they're launching called The Vault. [02:49] The concept of Dark Social and what it means for businesses. [04:40] Multi-touch attribution and why it's not as innovative and robust as some businesses think. [05:33] Understanding the distinction between creating demand and capturing demand. [07:35] How to create demand during an economic slowdown. [09:50] Chris's approach to creating content.  [13:13] How to use virtual live events in a simplified marketing stack. [15:37] The value of consistency when creating content and writing your own copy. [17:58] Why filming live content has been so effective for Chris. [18:36] Why Chris recommends narrowing your focus as a marketer.  [20:19] How Chris's content team is structured. [22:31] Why Chris describes Refine Labs as an experimentation lab, rather than an agency. [26:02] Why agencies are so effective as a launchpad business. [27:43] Examples of the excellent companies that have financed Refine Labs.  [29:38] Chris answers our rapid-fire questions. [31:34] Learn where you can find Chris online. [31:58] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [31:58] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode:   Chris Walker on LinkedIn Refine Labs The Vault Waitlist CapChase Pipe Timia Capital   Mastery   State of Demand Gen Podcast Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years has primarily been focused on researching key questions on how one can use any service business, like an agency, to collect major customer insights. They've done detailed research into the type of technology customers are using, the top problems they're struggling with, as well as how to solve these problems. Tuning in you'll hear Chris break down their new product, The Vault, which Refine Lab will be launching during Q2 of 2022, the distinction between capturing demand versus creating it, and how to create demand during an economic slowdown. We also discuss the concept of dark social, how to create a B2B marketing stack that works, and how Refine Labs are making marketing more scientific. Make sure you tune in for this eye-opening episode from an expert who is at the bleeding edge of market research! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today's topic: Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker. [00:16] Introducing Chris Walker, CEO of Refine Labs. [00:57] An overview of Refine Labs and the new product they're launching called The Vault. [02:44] The concept of Dark Social and what it means for businesses. [04:35] Multi-touch attribution and why it's not as innovative and robust as some businesses think. [05:28] Understanding the distinction between creating demand and capturing demand. [07:30] How to create demand during an economic slowdown. [09:45] Chris's approach to creating content.  [13:08] How to use virtual live events in a simplified marketing stack. [15:32] The value of consistency when creating content and writing your own copy. [17:53] Why filming live content has been so effective for Chris. [18:31] Why Chris recommends narrowing your focus as a marketer.  [20:14] How Chris's content team is structured. [22:26] Why Chris describes Refine Labs as an experimentation lab, rather than an agency. [25:57] Why agencies are so effective as a launchpad business. [27:38] Examples of the excellent companies that have financed Refine Labs.  [29:33] Chris answers our rapid-fire questions. [31:29] Learn where you can find Chris online.   Resources From The Interview:   Chris Walker on LinkedIn Refine Labs The Vault Waitlist CapChase Pipe Timia Capital State of Demand Gen Podcast Must-read book: Mastery by Robert Greene   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Are you wrestling to generate leads and grow your Facility Management business? You're not alone. Many IFM companies struggle with identifying and targeting the right prospects, crafting effective marketing campaigns, and measuring the results of their efforts. In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his top tips and strategies for attracting and converting leads in the IFM industry. From understanding your target audience to building a robust marketing funnel, learn how to effectively market your facility management services and drive business growth. Tune in to this essential episode and start generating more leads for your IFM company today.

In una edizione della sua newsletter, dal titolo Tra catastrofi e paure, Giorgio scrive: Quello che ho capito è che ci sono 3 grandi temi sui quali lavorare:Marketing Stack Marketing InnovationMarketing OrganizationPer questo motivo ho chiesto a lui di spiegarci cosa intende e lui ci ha fatto alcune slide che saranno storiche :)Buona visione p.s. il mio audio ha un po' di ritorno.La Newsletter di Giorgio Soffiatohttps://giorgiosoff.substack.com/p/tra-catastrofi-e-paureGiorgio Soffiato è AD @ Marketing Arena Spahttps://www.marketingarena.it/FastLetter: Una fonte buona dalla quale aggiornarsihttps://giorgiotaverniti.substack.com/-------------------------------INDICE E FONTI00:00 Opening01:41 Marketing Stack 06:20 Marketing Innovation09:12 Marketing Organization -------------------------------Per seguire FastForward:Su YouTube: iscriviti e attiva la campanella

Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know?  Is your organization even running and tracking things in an optimal way for you to know what's working and what's not?The reality is that many teams, departments, and groups can be doing their jobs but aren't making any progress because they are not doing their jobs as individuals that complement the strengths and negate weaknesses for the organization's greater good.I keep it raw and real (and a little edgy) in this episode asking a lot of questions and hoping it compels you to truly think about your teams, the way you do marketing, your sales tactics, and the overall health of your business.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch Agency Accelerated Episode: How To Prove ROI To Agency ClientsDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROILearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Let's be honest, scaling a business is not for the faint of heart.It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence.In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth.On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive growth in your specific marketplace as well as how to onboard clients faster using evergreen content to close more deals.Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtSee what the HubSpot CRM can do for your business at HubSpot.comKieran Flanagan's four lessons that scaled HubSpot to a billion dollars in ARRKieran Flanagan's newsletter: KieranFlanagan.ioListen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and Paddy McGillSee the Top 80 Marketing Podcats by FeedSpotGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

While the accepted wisdom might be that “everything has changed” in digital marketing, our guest for this episode of Modern Business Operations, Deepak Narisety, would beg to differ. When we read one of his articles on LinkedIn, which led with the contention that “not much has changed in terms of digital marketing technology and tactics over the last two years,” we knew we needed to learn more.   Deepak has been the VP of Experience Technology at Merkle since 2017 and brings a wealth of experience to any discussion about digital marketing.   Host Briana Okyere started the conversation by asking about Deepak's idea that “not much has changed” since 2020 and what led Deepak to conclude that.   Briana and Deepak also discuss: Why companies need to become more inclusive in their marketing Why the pandemic has accelerated companies' need to become more digitally savvy The importance of segmenting customers   You'll also hear Deepak's thoughts on why content creation is undervalued. Enjoy!   This episode is brought to you by Tonkean   Tonkean is the operating system for business operations and is the enterprise standard for process orchestration. It provides businesses with the building blocks to orchestrate any process, with no code or change management required. Contact us at tonkean.com to learn how you can build complex business processes. Fast.

The element of marketing that occupies the largest chunk of our time and energy is the collection of software tools that we use. We usually termed it as our technology stack. Some people have seen enough things done with tech stacks, they can spot the do's and don'ts that marketers should follow. I brought somebody on who I think is really good at this.  Dave Hicks is a front end digital marketing strategist, photographer and designer whose tools of choice are Adobe Photoshop and Illustrator.  He's also a backend developer who knows JavaScript, Jquery, Node.JS, Ruby and PHP. But what he's especially good at is making sure that the tech stack a company uses conforms to the marketing objective that the strategy calls for.  I met Dave through some of his community minded pursuits including his organization of live meet ups for social media and marketing folks in Ottawa. I also enjoy gawking at the creations he makes out of Arduinos and Raspberry Pi's as a hobby. After doing a lot of moving around in his youth, he settled in Ottawa, where he lives and works on cool projects as a freelance marketer. People/Products/Concepts Mentioned in Show Single point of failure COTS vs Custom-coded software: Here's one view and here's another. Development vs Staging vs Production sites Corel K.I.S.S. Principle Dave's twitter account, which has over 200K tweets Dave can be reached via email Episode Reboot. You can't automate everything. For more details, please visit https://funnelreboot.com/episode-63-marketing-stack-dos-and-donts-with-dave-hicks/

Norby has been a game changer for our business. If you are looking for a platform that can directly connect you with your community and increase live showup rates, as well as get in-depth analytics, optimize your link in bio, and allow your audience to refer you to their own network, then sign up for a 2-week free trial with Norby: https://ellenyin.com/norby(P.S if you add in your card info in those first two weeks, you get an additional month free. That's 6 WEEKS of free Norby use! Definitely something you don't want to miss out on!)If you receive our weekly podcast texts on Mondays, then you have today's guest to thank for keeping you up to speed. Sam Safer is co-founder and COO of Norby, a venture-backed startup building the marketing stack for creators, community leaders, and emerging brands. Although she is currently changing the social tech space for creators, her resume spans working for startups like Bulletin and legacy brands like the V&A and The Metropolitan Museum of Art, as well as many entrepreneurial endeavors pre-Norby, including a published book, a sales and marketing agency, AND her own fashion jewelry line. Today Sam will be sharing how creators & brands use Norby's innovative social tools to 10x the number of people participating in their product launches, skyrocket their click-through rates in their link in bios, and get their community to spread the word for them through Norby's referrals feature. Connect with Sam:Sign up for your 2-week free trial!Check out Norby!@samerinsaferInstagram: @bynorbyTwitter: @bynorbyTik Tok: @bynorbyBrands featured in case studies:Harper Sage Norby linkharpersage.comSad Girls Club Norby linksadgirlsclub.orgBulletin Norby linkbulletin.coIf you enjoyed today's episode, please:Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review on Apple PodcastsSubscribe for new episodes every Monday ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

In this episode of Ventures, we pull a clip from Episode 37 with Kelly Jo Horton (https://www.linkedin.com/in/kellyjohorton/) and Sol Cates (https://www.linkedin.com/in/sol-cates-649736/) to discuss marketing operations in a growing startup. Early founder teams often leave the design, implementation, and maintenance of marketing stacks as an afterthought, which ends up costing the new company a massive amount of time and money. In this episode, Kelly Jo and Sol help us understand why bringing in an expert - or at least someone dedicated to learning from experts and driving the integrated flow of marketing data - is essential to any B2C or B2B company's growth.  Visit https://satchel.works/@wclittle/ventures-episode-61 for detailed notes and links to resources (videos, articles, etc…) mentioned. You can watch this episode via video here.To view/listen to the full original podcast with Kelly Jo and Sol, visit: https://satchel.works/@wclittle/ventures-episode-37  

Automation is hot. It’s new, exciting and it’s sexy. And let’s be real for a second, everyone loves it when their job gets just a little bit easier. Every day, new tools are added and implemented into the modern marketing stack, and personalization tools and chatbots are being used with more and more regularity But how can we optimize those tools even more? What does the optimal marketing tool look like? “The most overlooked thing is people forget that people are human. They use automation to make a bunch of robots, and I don't know about you, but I don't like hanging out with robots, I like hanging out with people. And if your marketing makes me feel like I'm a human and I'm interacting with a human, I'm usually going to be much, much more engaged.”Dan McGaw is the founder and CEO of McGaw.io, a company that focuses on helping marketers get the most out of their technology stack. On this episode of Marketing Trends, Dan details how marketing tools can and should become more human, and he explains the key obstacle that prevents marketers from having a clean revenue-generating funnel. Plus he reveals the one big tweak every marketer should make to their SMS channels to drive better results.Main Takeaways:No End in Sight: It’s hard to define what inning we are in when it comes to analyzing the marketing stack because new software and tools are constantly being built. This constant evolution of technology means you need to strategize on how and what you’ll implement in your own stack. Don’t jump the gun and rush to use  the newest tools that likely still have a lot of flaws to workout. Instead, focus on integrating the tools you already have to make sure they work as a cohesive unit before adding something new.Can You Profile the Subject?: Personalization has never been more important than it is today. But as a marketer, you have to make sure that the people who give you their information are being profiled correctly so that when they sign up for your email list, the information and content that you are sending them directly relates to their needs. Mr. Robot: Your SMS strategy needs to toe a fine line between  effectively relaying your message and content to the consumer, but also making sure that you are speaking directly to them as a person. If your text content makes it feel as if the customer is interacting with an actual person and not a chatbot, you are more likely to see engagement.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

“In Q1  of 2021, we spent $4,315 on Trend and made $51,194 from working with creators on Trend's platform.” Ashton Marshall #DTCPOD“We make sure and pick influencers who are aligned with  our product and our target market.” Ashton Marshall #DTCPOD“At the end of the day, you need to create trust. That's the only way people are going to buy it from you.” Ashton Marshall #DTCPOD“Our Facebook group has about 2 million people in it. The reason it works so well is that the people in that group post content about their interests and support each other.” Ashton Marshall #DTCPOD“People miss out on many opportunities because they aren't as open-minded. If something doesn't work once, give it another shot in a more optimistic way.” Ashton Marshall #DTCPODWe Speak About:[00:55] About Ashton and Mindful Health[05:10] Affiliate vs Influencer marketing[06:45] Growing brands and engaging audiences[11:20] Ashton learning and using influencer marketing[16:35 How Mindful Health drives results[18:05] Utilizing content to boost results[20:35] Ashton’s Facebook group with 2 million users[27:00] Remaining optimistic with your brand[28:10] What’s next for Mindful HealthWhen used right, influencers can 7x your revenue. Ashton Marshall, Affiliate Manager of Mindful Health, joins the POD to talk about the differences as well as the benefits of influencer marketing and working with creators. Mindful Health focuses on internal and external wellness, acquiring brands to promote and achieve their mission. In the podcast, Ashton not only discusses the benefits of influencers but also the benefits of a good affiliate strategy.Affiliate and Influencers are two different things that are often confused, but affiliate generally encompasses email and traffic. It is a lot easier to gauge specific traffic from affiliates, rather than through using influencers, and understand how much revenue can be generated. But when you combine spend with gut and analytics, influencer marketing can be much more lucrative than affiliate marketing sometimes.Influencer Marketing has shown to be a necessary strategy for Mindful Health. In the past, Ashton had little success working with influencers to grow the brand, especially Instagram. Using Trend has helped Ashton and Mindful Health with achieving more success with influencer marketing. Trend pre-vets influencers for brands. Pre-vetted influencers on Trend create better content and have more to offer to brands. This was key in Ashton's success with Trend. It is also important to understand and know your audience so that you can properly get the message across to them. Stay tuned as Ashton shares his experience as an affiliate manager and working with influencers for Mindful Health and how it has helped the brand growIf you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Mindful Health’s website: https://mindfulhealthlife.com/Mindful Health on Twitter: https://twitter.com/mindfulhealth

 “I love the idea of crowdfunding. I'm a huge community builder, super connector, and I love the idea of building an army of people who are fighting for us to succeed.” @cbm #DTCPOD“Our products can create a lot more intimacy and conversation. And I think it's a beautiful thing in a world that's increasingly digital to be in the physical product space.” @cbm #DTCPOD“And I think building interesting networks and online communities allow you to move a bit faster, even if the industry does not move at that pace.” @cbm #DTCPOD“There's an initial boom when you launch and then waves of booms with periods to mellow out. That’s how we've done a pretty good job at keeping that momentum going.” @cbm #DTCPOD“We post every day on Instagram. We're commenting on other people's posts. And I think that engagement is really important.” @cbm #DTCPODWe Speak About:[01:20] About Courtney and AKUA[03:20] AKUA’s history in crowdfunding[07:15] Developing the initial Kelp Jerky product[10:55] The sustainability of using kelp[13:45] Courtney’s transition from tech to food[15:35] Building a community with your brand[19:40] Richard Branson’s testimony for AKUA[23:50] Advice for other founders[25:45] What’s next for AKUAProduct lines can be both sustainable and successful. Courtney Boyd Myers, CEO and co-founder of AKUA, joins the POD to talk about AKUA’s dedication to sustainable meat alternatives in the form of ocean-farmed Kelp. Courtney first learned about kelp through a friend, who runs a nonprofit dedicated to growing kelp farms, which started her interest in kelp. AKUA utilized crowdfunding to expose their product and build an online community surrounding their brand. Kelp is both a sustainable source of food, but it is extremely high in nutritional value. The Kelp Jerky was their first product, trying to start with a dried, shelf stable product for their customers and later expand into other meat alternatives. Building an online community is important in developing your brand. The transition from the tech industry to the food industry for Courtney. One of the biggest challenges was the differences in pace between tech and food, but building a community was essential to Courtney’s success. Creating a product was difficult for Courtney and she underestimated the product development timeline. She created a facebook group to foster growth and build the community for her brand. Timing is important and maintaining momentum with content is important to keeping the community engaged and invested in your product. Stay tuned as Courtney shares her experience launching her sustainable meat alternative using kelp as well as building a community through crowdfunding and creating meaningful content. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Follow Courtney on Instagram: https://www.instagram.com/cbm/AKUA’s website: https://akua.co/AKUA’s Republic Page: https://republic.co/akuaFollow AKUA on Instagram: https://www.instagram.com/lifeakua/Follow AKUA on Twitter: https://twitter.com/lifeakua

Coalmarch breaks down industry averages on spend, lead generation, and cost per lead for pest control companies across some of the fastest growing digital channels. Download the Marketing Benchmark report at: https://www.coalmarch.com/2020-marketing-benchmark-report

Lack of sales lead follow-up is a plague on B2B Companies.   Maybe, just maybe, a Sales Engagement Platform will solve the sales lead follow-up nightmare.  Marketing managers should listen to this podcast. ----more---- About the Josh Baez The Engagement Manager at Heinz Marketing Having worked with dozens of companies across multiple industries, Josh brings his creativity, expertise, and fresh perspectives to every situation. From go-to-market plans to ABM programs, Josh thrives on rolling up his sleeves to help each of his unique clients uncover their buyers’ needs, develop competitive content and messaging, and orchestrate campaigns across channels and audiences to generate revenue with precision. Josh believes marketing isn’t solely about generating leads, but more so about crafting meaningful engagement experiences that – in turn – create long-term, loyal customers. Heinz Marketing's Online Sales Pipeline Velocity Calculator Our Sales Pipeline Velocity Calculator helps you identify how fast qualified opportunities are moving through the sales funnel. Our calculator will calculate the pipeline velocity for you using the data points you provide. Heinz Marketing Demand Generation Heinz’ proven, buyer-centric demand generation programs take into account the unique nature of your business, customers, and industry – applying proven best practices to create a repeatable, scalable engine of qualified opportunities and long-term pipeline. Our approach covers strategy, design, and execution – including online and offline efforts that align buyer intent with your sales process to increase both immediate and long-term conversion yield. SLMA Radio is hosted by James Obermayer of the Sales Lead Management Association which is a program on the Funnel Radio Channel.      

“It’s incumbent upon us to take that voice of the customer and share it broadly across the business to really try to impact change.” – Andrew Sevillia Andrew Sevillia is the Director of Customer Marketing at Sage Intacct. Andrew has seen the customer advocacy space evolve tremendously over the past decade and he’s really excited...

“It's incumbent upon us to take that voice of the customer and share it broadly across the business to really try to impact change.” – Andrew Sevillia Andrew Sevillia is the Director of Customer Marketing at Sage Intacct. Andrew has seen the customer advocacy space evolve tremendously over the past decade and he's really excited...

In this episode, Jay is joined by guest Michael Cole, VP of Marketing at Everflow.Everflow is a partner marketing platform that helps businesses track results from partnerships through clickless tracking and offers real-time analytics.Businesses doing influencer marketing are receiving a 6x ROI.Ever heard that before?Many businesses have, and haven’t found quite the success they expected when trying influencer and affiliate marketing on their own.One of the biggest reasons why is because of failed attribution.Although influencer and affiliate marketing can help thrust your brand into the spotlight, having good tracking can help ensure a successful campaign.We’ll discuss why influencer and affiliate marketing should be a part of your marketing spend.We’ll also talk about how to properly attribute influencer and affiliate marketing, and how you can do it on your own. To learn more about Michael’s company, Everflow, visit: https://www.everflow.io/If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.

In this episode, I hosted Akshatha Kamath, Head of Content at Moengage to talk more on building a content marketing stack. We discussed how she has built a great stack at Moengage which allows their content team to do more in less time with more speed and accuracy. Connect with Akshatha on LinkedIn - https://www.linkedin.com/in/akshatha-kamath/ Visit Moengage - https://www.moengage.com/

India is emerging as one of the fastest-growing markets for SaaS (software as a service)-based customer relationship management (CRM) firms. So today i speak to Vikas Jha founder & CEO of Alore. Alore offers everything needed to run a sales team at scale - from finding business email addresses to running automated drip campaigns to monitoring the performance of sales teams. So he talks about it all got started , how the product works. How they acquire customers around the world organically without spending money on marketing. Talks about nearly going bankrupt , talks about what makes a great salesperson, being an ex-merchant navy officer turned venture capitalist turned entrepreneur. Gives great book recommendations , talks about burnout , mental health. He talks about bootstrapping strategies what worked and what didn't work and finally he talks about how he transitioned from corporate life to startup life. in this conversation we also talk about: Sales so far Early bootstrap strategies using Facebook groups Product design process Unique pricing models 2 business models Is email still a good way to sell? The 'land & expand' strategy Book recommendation - Atomic Habits by James Clear & OKR by John Dorr Seeing 800 business plans in a year as a VC and what to put in a pitch deck. Great hiring advice and processes. How he dealt with mental health & burnout Advice on pivoting Dealing with rejection and much more links https://alore.io/ P..S I am looking for feedback on the show. So If you could fill out the audience survey. It takes 2mins https://forms.gle/iNkXMauT7azY81sK8 P.P.S Skillshare is an online learning community with thousands of classes in design, business, tech, and more. Anyone can join the millions of members in our community to learn cutting-edge skills, network with peers and discover new opportunities. Try Premium free for 2 months and access all my classes! https://www.skillshare.com/r/user/neilpatel P.P.P.S You're going to love CreativeLive! Online classes in photography, art, design, craft & DIY, marketing, business, and entrepreneurship. Available on-demand 24-7. Use my link to take $15 off your first CreativeLive class of $25 or more! https://refer.creativelive.com/s/Neil108 music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

Marketing can be overwhelming. Intimidating. Massively distracting! Between social media, PPC, SEO, Facebook ads, not to mention all of your offline marketing, how on earth do you decide what to focus on?! Trevor is going to simplify it for you. He’s going to lay out the exact steps you need for scaling your marketing efforts, 1 thing at a time. Oh! And if you missed Part 1 of this episode, go back and listen to “How to Scale Your Marketing With MATH, Not EMOTION!” Enjoy!

Josh Miles, CMO for the Society for Professional Services (SMPS) talks with Stacy Gentile about the difficulties marketers are facing today with constant accelerating change, new tools, weak marketing skill sets, and the status of intentional marketing.  ----more---- Why tomorrow will be difficult for marketers What he means by so many tools, so little time Why multi-dimensional marketing skills will be crucial How to think differentially about marketing Why the position of marketing director is changing from year to year  About Josh Miles Josh Miles is a caffeine and Twitter addict and Chief Marketing Officer at SMPS. Josh previously co-founded MilesHerndon, an Indianapolis-based branding firm specializing in brand strategy, corporate identity, website, and user interface design. His expertise is highly sought after by professional service firms including architecture firms, legal practices, engineering offices and software companies. Josh is also involved in several other start-up tech companies based in Indianapolis. Josh’s unique point of view on branding, design, and marketing has been sought after by organizations, corporations, and university design programs. Josh is the author of Bold Brand 2.0: How to leverage brand strategy to reposition, differentiate, and market your professional services firm. Josh Miles speaks from coast to coast on branding, digital marketing, and social media. Josh was honored as one of the Indianapolis Business Journal's 40 Under 40, and was also named 40 Under 40 by Delta Sigma Phi. ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.

Dan is a CEO, Founder, Author, Martech and Marketing Analytics Leader! Dan is the CEO and Founder of Effin Amazing I have been a huge fan of Dan's for some time now, but we finally got a chance to meet while Dan was giving the presentation that we are about to showcase on this episode. I will let Dan introduce himself in a moment, but today he is going to lay out the groundwork for all of you listening interested in build the marketing technology stack of your dreams: Integrated, Powerful, Seamless. We discuss analytics, data enrichment, sales automation, tagging, lead scoring… and much more. Dan and I discuss; The 21st-century stack and the components within it (hint, it's much larger than you think). Dan's interpretation of automated lead scoring and his favorite intent scoring sequence. What is “Radar” for mobile and how is it used for personalized marketing… The Real Thread stack case study. What does taxonomy means to your stack? And much more... To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/ --- Support this podcast: https://anchor.fm/marketing-automation/support

Mobile marketing is a mix of creativity and algorithms. You cook with recipes, but those recipes need craftsmanship and constant updating. And there are two major contributors to your creativity and algorithms: software and people. Thomas is currently working as a consultant and adviser for a number of startup apps and organizations. Thomas has worked during the last 10 years as a specialist in digital marketing, with more than 6 years of experience in different European startups. Questions Thomas Answers In This Episode: “What were you initially looking for? Where would you start if you were building out a team from a user acquisition perspective?” “Looking back on 8fit, what do you think is your biggest take-away or the biggest piece of knowledge that you’ve gained in the work environment?” “What were you looking to achieve and learn about your consumers by building out your data stack?” “Are you guys consistently testing out different pricing models to test against your audience in order to determine what is the right free-trial length and what is the right price point for us to maximize the rate at which people going through the free-trial subscription?” “With any of the companies you worked at that are on competitive landscape, how do you go about differentiating yourselves in the context of performance advertising?” “Based on your experience at 8fit, is calling out the free trial the best mechanism to get people through the door or was it calling out the ability to help shape their lives and help them lose weight, or was it a mixture of both?” “Have you found that some of these same strategies that you used at 8fit have worked for you at other companies that you advised or consulted with at all to this point? ” Timestamp: 00:54 Background info on Thomas 01:42 Thomas’s first role in the mobile space 03:43 Thomas’s perspective on building a team 04:56 Biggest take-away from working at 8fit 06:49 What were Thomas’s goals in building a stack for handling data 08:45 Perspective on subscription based app 11:12 Constant testing different pricing models 13:12 How can you make a company look different than its competition? 15:05 Pointers on building brand messages 17:51 Best mechanism to get people through the door 20:13 How to educate and engage your audience 23:20 Difference between mobile and web app 25:14 Thomas’s insight on using Taboola and Outbrain 27:40 Bringing your learning elsewhere 28:52 Different technologies that Thomas is excited to test 32:00 How quickly a machine can determine which of creative in advertising is better or worse Key Quote “I just hired based on mindset more than experience.” Thomas Petit Mentioned: 8fit Amplitude Analytics Apple Google UAC Tinder Taboola.com: Content Discovery & Native Advertising Outbrain @Thomasbcn

What is the best sales funnel system for 2019? Why have I moved my marketing funnel to a new system? This video reveals all! Links: www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Fleadpages&v=aShT4antRTc&redir_token=iynsnZNyTgaItdZ4kp1u9yeqqQt8MTU2MzM1ODYxOEAxNTYzMjcyMjE4&event=video_description www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Fsamcart&v=aShT4antRTc&redir_token=iynsnZNyTgaItdZ4kp1u9yeqqQt8MTU2MzM1ODYxOEAxNTYzMjcyMjE4&event=video_description www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Fthinkific&v=aShT4antRTc&redir_token=iynsnZNyTgaItdZ4kp1u9yeqqQt8MTU2MzM1ODYxOEAxNTYzMjcyMjE4&event=video_description These are all affiliate links... If you click on them and purchase I receive a commission and you pay the same amount. This is a great way to support my channel while you build a stronger foundation for your online business.  

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss building an agile marketing stack. Show NotesConnect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss building an agile marketing stack. Show NotesConnect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Do you know your webhost? Do you know where your domain is registered? Do you know what CMS and server your site is on? Listen to hear how and why you should know everything about your Marketing (& Tech) Stacks.

Equip your clients for battle against the Amazons of the world with the new digital marketing stack. Our very own Brendan King, CEO of Vendasta, is passionate about local businesses and ensuring they have the tools to succeed. In this week's episode Brendan shares his knowledge on how to equip the local sales teams with the new marketing stack and provides insight on how to compete with the top dogs like Walmart and Starbucks. Brendan explains how local businesses have an advantage by giving a different kind of experience, a personal experience. With a well-rounded digital marketing stack from an agency it allows local business to do what they do best, focus on their customers and develop relationships. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Increase your client retention rate by 50%+. Discover data proven results and tips to help eliminate churn. Jackie Cook, Chief Strategy Officer at Vendasta, gives us the low-down on customer retention. In this week’s episode she shares the results from her comprehensive study on churn; where her team analyzed agency data to give us the details on how to retain customers and help them grow. She provides some great tips and insights, and also answers the all-important sales question: When do I check in to see how my clients are doing? Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Websites, we need them, we love them, we got to have them - but what happens when a small business is hesitant to adopt new website tactics? Jillian Als, Head of Marketing & Communication at Mono Solutions, joins us on this weeks discussion on how small businesses can reap the benefits of keeping an up-to-date website. Jillian is a digital native and she spends a lot of her time thinking about improving the lives of small businesses. Tune in as Jillian shares her wisdom. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

For years, Facebook has been THE platform for social media marketing, but this reign might be coming to an end. Dennis Yu, Chief Technology Officer at BlitzMetrics joins us this week to share his take on the complex world of social media marketing. Tune in to discover the keys to positioning social media solutions, unlocking the small business advantage, capitalizing on the new market of social media platforms, and driving authenticity through it all. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

What's the most valuable resource in the world? We'll give you a hint, it doesn't come in a barrel. Christian Ward, Chief Data Officer at SourceMedia and co-author of Data Leverage returns this week on the show to share the remaining elements of data leverage from the discussion that was sparked last week. Tune in for details on how you can better put this priceless commodity to work for you and your organization while also mitigating many of the complex legal challenges. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

“If data is a new currency, then you need to protect data just like you’d protect your wallet.” — Christian Ward There is more data in existence than ever before and businesses/individuals alike depend on this data to make more informed decisions. However, this data and it's usage don't come free of charge, so what are the opportunities? Legal challenges? Protection implications? And how can data be leveraged for sales and marketing professionals? Christian Ward, Chief Data Officer at SourceMedia and co-author of Data Leverage joins us this week on the podcast to share some of his greatest learnings across a data driven career. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

“We don’t trust the business. None of us do. We always trust the consumer’s opinion.” — Todd Collins An online reputation is the gatekeeper of all local purchases because the business with the best reputation will consistently beat out their competition. Local businesses need to be making regular deposits into their digital bank and actively managing their digital footprint if they want to succeed in their markets. Todd Collins, COO of Platinum Reputations, was one of the pioneers in the reputation space. In this edition, he shares horror stories from clients who were ravaged with negative reviews, the difference between reputation monitoring and reputation management, and the elevator pitch you need to properly position reputation for the prospects that need the solutions most (but might not know it). Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Email is so 2006. Or is it...? Misconception runs rampant on the perceived value of email as the masses continue to embrace new marketing technologies and platforms. However, the fact sill remains: email is one the most widely used and engaging marketing platforms in the world. This week, we are joined by Deepak Surana, VP of Product Management for OutboundEngine. Deepak shares his insights on the value of generating brand awareness, the importance of falling in love with the customer's challenges, the connection between email and best-in-class marketing, as well as his handcrafted pitch for email solutions. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Hur går man egentligen från maskiningenjörsutbildning till att arbeta med digital marknadsföring? Jonas Carlström är idag digital marketing specialist på e-handelsbyrån Star Republic i Göteborg men har erfarenhet av digital marknadsföring från ett flertal olika företag. Däribland NA-KD och Mat.se. Jonas berättar i intervjun om hans resa från ingenjörsutbildning på Chalmers och vad det var som väckte hans intresse för digital marknadsföring. Vi pratar självklart också om hur han arbetar med digital marknadsföring idag. Det här avsnittet är fullproppat med lärdomar för dig som är intresserade av digital marknadsföring och Jonas delar med sig av mängder med bra tips och råd. Du får i intervjun bland annat höra om: Hur han upptäckte digital marknadsföring Var man äter mest bacon i Sverige Vikten av att ta vara på din trafik Sumo-kunder Digitala tillväxtanalyser Som vanligt finns alla länkar till saker som togs upp i intervjun listade här, så du behöver inte försöka anteckna medan du lyssnar. Du hittar även tidsstämplar för de olika sektionerna i avsnittet. Jonas har också satt ihop Marketing Stack-pdf där du hittar alla verktyg han använder regelbundet i sitt jobb med digital marknadsföring. Han delar även med sig med ett gäng bra tips på böcker, poddar, bloggar, videor och andra resurser. Hämta Jonas Marketing stack Lista med de 15 viktigaste verktygen i hans verktygslåda samt poddar, bloggar, böcker och andra resurser. Länkar Följ Jonas: Webbsida | LinkedIn Star Republic Föreläsning från e-handelseventet VFM på Lisebergsteatern Google Analytics Google Data Studio Facebook Business Manager Funnel.io Boken Influence: The Psychology of Persuasion av Robert B. Cialdini Google Ads blog Social Media Examiner ConversionXL Econsultency Bloggen Occam’s Razor av Avinash Kaushik Tidsstämplar [3:20] Jonas berättar om sin bakgrund och hur hans intresse för digital marknadsföring väcktes. Du får här också höra hur Jonas gick från maskiningenjörsutbildningen på Chalmers till att arbeta med digital marknadsföring. [21:30] Du får höra om Jonas tid som Digital Specialist på Mat.se och Digitial Marketing Manager på NA-KD. Han berättar mer om vad han gjorde på företagen, hur de arbetade med digital marknadsföring och vad han lärde sig. [30:15] Jonas berättar om hans nuvarande roll på e-handelsbyrån Star Republic. Du får höra om allt från digitala tillväxtanalyser till sumo-kunder. [36:00] Här ger Jonas en inblick i hur han arbetar med strategi och analys. Han berättar även om verktyg han använder och hans favorittaktik just nu. [48:45] Jonas ger sin syn på vad en marknadsförare behöver kunna idag, varför han anser att man bör specialisera sig och vilka grundkunskaper man bör ha. Han ger även sina bästa råd för hur man blir bättre på digital marknadsföring och vad han tittar på när han rekryterar. Hämta Jonas Marketing stack Lista med de 15 viktigaste verktygen i hans verktygslåda samt poddar, bloggar, böcker och andra resurser. Tack till Mikael Lindberg på New Breeze Music som klipper podden och står för musiken.

Is demand gen more than just a buzzword?  Demand gen is a term describing tactics that are aimed at driving increased awareness, interest, and sales of a product or service offering. These tactics begin in the awareness phase, but continue to affect the buyer's journey all the way through to conversion and advocacy. This week, we are joined by Vendasta's very own marketing mastermind, and VP of Demand Generation: Devon Hennig. Devon shares his insights on demand and sales alignment, the importance of quick wins, and the keys to building an ROI fueled marketing machine. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

SEO permeates every facet of the modern business. Local businesses need to be practicing SEO tactics to survive, and consumers depend on search results to make informed purchase decisions. But, as a salesperson, how do you position SEO to deliver a clear value proposition? And how does that change 30, 60, 90, or 120 days down the road? All of your questions will be answered as we are joined by Will Scott, CEO of Search Influence, and a true pioneer in the digital space. Will launched his first website in 1994 and has been driving digital innovation in the space ever since. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

75% of global SMBs will be run by millennials by 2025. People don't shop like they used to, and local businesses don't look like they used to. Yet, these increasingly young and savvy local business owners still need your help if they want to stay top of mind with their audiences and stand a chance against the Walmarts and Amazons of the world. The first piece of the modern customer journey is awareness, and this is where local businesses must leverage digital marketing tactics to convey their value propositions to prospects. To speak to this element of the modern customer journey, we welcome Sandy Lohr, CEO of MatchCraft. All the way from sales to CEO, Sandy brings a wealth of knowledge on Search Engine Marketing, and shares her insights into this complex digital sales process that continues to evolve. This is the first edition of the New Marketing Stack Series, stay tuned for more great content! Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Episode 100: The Modern Marketing StackHear more shows like this at https://entertalkradio.com/maythebestbrandwinToday, advertising is pretty much on autopilot, SEO changes every time Google blows its nose and companies everywhere are searching for the right strategy and tactics to persuade their audiences to care even a little bit.  To be in marketing today, you have to have quite a stack of skills and keep up with the latest while not forgetting why we do this stuff and how to ground the latest tech and tools with a real marketing strategy.  In this episode, which is numero 100 btw (yay free set of steak knives for me!) we’ll talk about the stack and how best to stack up some results to go along with it.  We’ll also dig into who’s winning and losing this week on the 100th episode of May the Best Brand Win on Entertalk Media.  

Rob Woods, Marketing Automation Enablement Manager, and Rashmi Nath, Marketing Automation Capabilities Manager sat down with us to talk Intel's marketing stack. About a year ago, they set out to figure out what was missing among their marketing strategies and platforms, and what holes were most important to fill. They stumbled upon account-based marketing and haven’t looked back since. Hear more about their ABM journey in this episode!

A marketing stack is the group of platforms that marketers implement to execute, analyze and improve their marketing efforts. This includes all technologies, from publishing tools, to marketing automation tools, to the marketing performance and reporting tools that are implemented. Companies have to make the decision of whether or not they should invest in an all-in-one provider that has end to end solutions. A leader in this area is Salesforce. However, that's not always the right decision given the needs of your organization. You may have constraints with technology or manpower that makes a best-of-breed a much better decision. Jason is the CEO of ActiveCampaign and has seen the best and worst implementations. ActiveCampaign began as a solution for business owners who needed to keep in touch with their contacts. There was a demand for a powerful, easy-to-use solution at a reasonable price in a market that lacked options. Over the years, the company has seen a number of drastic transitions. They cut their product line from eight solutions to one, transitioning from a traditional software company to the SaaS model, providing a consistent and stable experience for our users. Special Guest: Jason VandeBoom.

On this special 100th episode, I explain how to build a marketing stack and which tools are in ours. Thank you for all of the awesome feedback, support, and encouragement to get to 100 episodes of Growth Marketing Toolbox. This show wouldn’t be possible without you. Therefore, on this episode, I cover a very important topic: Marketing stacks. And even better, I offer my new ebook called 50 Growth Marketing Tools absolutely free of charge. It’s yours, just for listening. To grab a copy of the ebook, click here. For full show notes, visit https://earnworthy.com/100

Mike Blumenthal, David Mihm & Mary Bowling discuss The Local Marketing Stack: A Roadmap for Small Business Marketing Decisions. Check out the charts & other links on our Localu.org blog

Mike Blumenthal, David Mihm & Mary Bowling discuss The Local Marketing Stack: A Roadmap for Small Business Marketing Decisions. Check out the charts & other links on our Localu.org blog

In this episode we're joined by Ed Fry, Growth at Hull.io One of the big challenges facing sales, marketing and growth teams is the abundance of customer data scattered across multiple tools and platforms. Ed Fry of Hull.io knows this all too well so I caught up with him to hear how you can collect all that data to build the ultimate customer profile in order to segment, personalise and automate your sales and marketing — at scale. In addition to these topics, Ed talks to us about: - What growth really means within the context of B2B SaaS - The importance of defining and building your growth model around your North Star Metric - His 5-part framework to achieve personalisation at scale alongside how he used email to solve this issue at inbound.org - Why we should stop using the term “Marketing Stack” and use “Customer Stack” instead - And the story of how he secured a funding round for inbound.org over lunch with Rand Fishkin & Dharmesh Shah at MozCon, alongside the tremendous importance of conference beers Hull >> www.hull.io Ed's 5 Part Framework For Personalisation >> hull.io/blog/personalization-everywhere-create-a-personalization-strategy Stop Calling It a "Marketing Stack" >> hull.io/blog/stop-calling-it-a-marketing-stack Do Fewer Things, Better >> onstartups.com/do-fewer-things-better Inbound >> www.inbound.org Follow Ed on Twitter >> twitter.com/edfryed The Growth Hub >> www.advanceb2b.com/thegrowthhub Advance B2B >> www.advanceb2b.com The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Edward on Twitter >> twitter.com/NordicEdward

Sean Zinsmeister knows his shit when it comes to big data, marketing automation and marketing technology. He has a long history working with marketing technology and is currently the VP of Product Marketing at Infer. In this episode of MATE, Sean explains how to unlock the power of automation and how to use AI to … Continue reading MATE 026 – Sean Zinsmeister unlocks your marketing stack with big data and marketing automation The post MATE 026 – Sean Zinsmeister unlocks your marketing stack with big data and marketing automation appeared first on MATE podcast.

This week, the Bowery Capital team hosted Jen Grant, Chief Marketing Officer at Looker, to discuss “Marketing Stack Essentials.” Founded in 2011, Looker is a business intelligence software and big data analytics platform that helps you explore, analyze, and share real-time business analytics easily. Approaching the Business Intelligence industry in a new way, Looker believes that businesses can only thrive when information is easily accessible and consistently defined across the entire organization. Looker’s customers include industry leaders like Kohler, Nordstrom, Lyft, Athena Health, and Spotify, amongst others. In today’s episode, Jen joins us in the studio to discuss everything from her early brief career as an actress with voiceover skills (no pressure on us!) to building marketing tool stacks that work well now, and scale smoothly later. Jen challenges us to think about where we put our precious marketing budget, and who owns those tools within your organization so that you’re actually getting your money’s worth. A critical part of the discussion was digging in on the variety of places you can go to learn about your tools – from Facebook Groups to G2 Crowd, and the order in which you should be implementing your stack. Finally, we finished up by asking Jen if she had only one marketing tool to use for the rest of time what would it be and she gave us sound advice here without hesitation. Tune in to find out which one tool she would use and hear more from Jen Grant!

This week, the Bowery Capital team hosted Jen Grant, Chief Marketing Officer at Looker, to discuss “Marketing Stack Essentials.” Founded in 2011, Looker is a business intelligence software and big data analytics platform that helps you explore, analyze, and share real-time business analytics easily. Approaching the Business Intelligence industry in a new way, Looker believes that businesses can only thrive when information is easily accessible and consistently defined across the entire organization. Looker’s customers include industry leaders like Kohler, Nordstrom, Lyft, Athena Health, and Spotify, amongst others. In today’s episode, Jen joins us in the studio to discuss everything from her early brief career as an actress with voiceover skills (no pressure on us!) to building marketing tool stacks that work well now, and scale smoothly later. Jen challenges us to think about where we put our precious marketing budget, and who owns those tools within your organization so that you’re actually getting your money’s worth. A critical part of the discussion was digging in on the variety of places you can go to learn about your tools – from Facebook Groups to G2 Crowd, and the order in which you should be implementing your stack. Finally, we finished up by asking Jen if she had only one marketing tool to use for the rest of time what would it be and she gave us sound advice here without hesitation. Tune in to find out which one tool she would use and hear more from Jen Grant!

Leveraging technology to scale your brand is a key business strategy of a Tech Smart Boss. Marketing is an area where there is a lot of technology that is affordable, easy to use, and can help your brand cast a bigger shadow. In this episode, I break down the entire Marketing Stack that I use in my primary business, 5000fish, and in the Tech Smart Boss brand. Hopefully, you can get some new ideas as well. http://www.techsmartboss.com/27

http://www.tropicalmba.com/claycollins/ Several weeks ago, Dan and Ian spoke with Simon Payne about his experiences as the technical co-founder of LeadPages, the number one landing page software on the web, and his decision to leave that company to pursue a new venture called ConvertPlayer. A few days after that episode aired, we were contacted by one of the other founders of that company, Clay Collins, who wanted to come onto the show and talk about one of his favorite things in life: marketing technology. We jumped at the chance to talk to Clay about his company's growth, why they decided to seek venture capital, and a whole lot more.