Podcasts about looker studio

In this episode, Mitch and Kevin dive into the behind-the-scenes journey of transforming raw marketing chaos into real-time clarity. They talk through the uphill battle of data tracking in the med spa space—where disconnected systems, HIPAA compliance, and manual reporting made performance tracking a nightmare. You'll hear how they moved from spending days compiling KPIs to building a dynamic, automated dashboard using tools like ChatGPT, Google Sheets, and Looker Studio—slashing a $20K/month problem down to just $120. If you're ready to move beyond gut feelings and start tracking real marketing ROI, this one's for you. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

Dans cet épisode du podcast finance, Claire, aujourd'hui CFO part-time, partage avec transparence son parcours et ses convictions sur le rôle moderne du financier en entreprise. Après une carrière riche entre le conseil au BCG, la direction générale d'une PME et une fonction de CFO dans une start-up post-levée de fonds, elle a choisi de se lancer en tant qu'indépendante pour accompagner des structures de moins de 25 salariés.Pour elle, la finance ne peut plus se résumer à la production de chiffres. Un bon business partner, c'est avant tout quelqu'un qui comprend le business, qui sait traduire la donnée financière en leviers opérationnels et stratégiques. Son objectif n'est jamais de livrer un budget figé, mais d'aider les dirigeants à l'activer : “Ok, on a un budget. Et maintenant, qu'est-ce que ça veut dire pour le marketing, pour les équipes, pour l'exécution ?”Claire revient sur les trois chantiers prioritaires qu'elle met systématiquement en place chez ses clients : digitalisation et automatisation de la comptabilité, pilotage de la trésorerie, et mise en œuvre d'un budget réaliste. Elle insiste sur l'importance d'une comptabilité bien structurée et d'une analyse financière claire pour pouvoir piloter efficacement une entreprise. Elle s'appuie sur une stack d'outils comme PennyLane, Finthesis, Figure, et Looker Studio, qu'elle adapte en fonction des besoins concrets des dirigeants.Elle évoque également les difficultés des petites structures en matière de gestion : manque de visibilité, comptabilité subie, temps perdu sur des tâches sans valeur ajoutée. C'est dans ce contexte qu'elle intervient pour remettre les finances au service de la stratégie.Dans la seconde partie de l'épisode, Claire partage son expérience de CFO en start-up après une levée de fonds. Elle raconte comment elle a tout structuré en repartant de zéro, dans un environnement exigeant mais stimulant, où chaque décision a un impact immédiat.Enfin, elle livre des conseils précieux à ceux qui envisagent de quitter le salariat pour se lancer en freelance dans la finance. Elle insiste sur l'importance de se rendre visible, d'oser se lancer, et de penser son activité comme un vrai business. Elle évoque aussi le mindset du contrôleur de gestion qui doit évoluer pour passer de la technique à l'action, en s'affirmant comme un véritable business partner.Un échange inspirant pour toutes celles et ceux qui veulent donner un nouveau souffle à leur carrière en finance.Je m'appelle Jonathan Plateau. Je suis passé par EY, Valeo et Safran et j'essaye d'engager des échanges et des réflexions sur nos métiers de la finance.Ma mission : vous offrir une expérience éducative, divertissante et parfois surprenante.Ce podcast est fait pour les directeurs financiers (DAF, CFO), les contrôleurs de gestion, qu'ils soient juniors ou confirmés, et qui souhaitent profiter des échanges entre pairs pour enrichir leur pratique de la finance au quotidien et tendre vers le business partner.Joignez-vous à notre communauté passionnée qui explore chaque facette du contrôle de gestion et du business partner.N'oubliez pas que la finance, c'est aussi une question de mindset !N'hésitez pas à partager vos interrogations sur nos discussions ou sur le podcast. Vous pouvez me contacter sur LinkedIn directement.https://www.linkedin.com/in/jonathan-plateau-1980b610/Vous aimerez cette émission si vous aimez aussi :Coonter (Les Geeks des chiffres) • CFO Radio • Une Cession Presque Parfaite • Voie des comptables • Parlons Cash • Le nerf de la guerre • Feedback by la fée • Radio KPMGHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Kari Poppleton is the CEO and founder of Kari Poppleton Consulting, specializing in digital marketing metrics, data, and custom interactive dashboards. A Certified Director of Operations and Certified Dashboard Designer, Kari helps online entrepreneurs, course creators, coaches, and anyone with memberships and subscriptions, leverage actionable data analytics to make informed real time and strategic decisions.  Kari also founded the handmade kids accessory e-commerce business, Snugglywunkins.

In this episode, Sean Zinsmeister from Google joins Mark Rittman to discuss the latest developments for Looker including the integration of Looker Studio, new modeling capabilities and the exciting potential of generative AI for BI.We discuss how Looker is evolving to be a more open, composable platform that can power advanced analytics and data storytelling, with Sean sharing insights on Google's purpose-built Gemini models for natural language to SQL translation and how Looker customers can leverage these AI capabilities. We also explore Looker's agentic API strategy, the long-term vision of using Looker Studio as the primary Looker front-end and the opening up of LookML to tools beyond just Looker. Driving Looker customer innovations in the generative AI eraPreviewing Studio in Looker, the (Eventual) Future of Self-Service Reporting for LookerLooker now available from Google Cloud consoleDelivering the third wave of BI in the AI era with LookerDrill to Detail Ep.100 Special ‘Past, Present and Future of the Modern Data Stack' with Special Guests Keenan Rice, Stewart Bryson and Jake SteinDrill to Detail Ep. 73 'Luck, Thinking Different and Designing Looker Data Platform' with Special Guest Colin Zima

Starting from a spare-bedroom setup, Tinyme has expanded internationally with high-tech, made-to-order products. In this checkout episode we chat to the trio behind the brand: Ben Hare, Mike Wilson and Nick McLennan. They discuss how brands like Bellroy and Bird's Nest are inspiring their approach and discuss the tech essentials that power Tinyme's operations, including their custom-built production system and Looker Studio. The trio also give their hottest must-reads and listens, including The Goal by Eli Goldratt and the How I Built This podcast, that keep them driven as they continue to carve out new possibilities in the world of personalised products.Check out our full-length interview with Ben, Mike and Nick here:Saying Yes to Bad Ideas: How Tinyme's Founders Built a Mass Customisation Ecommerce Machine | #465About your guests:Co-owner and Director of Tinyme, Ben Hare oversees many of the operational functions of the business. Since joining in 2010, Ben has been instrumental in developing Tinyme's export strategy, building out the business platform, implementing a new factory in the UK and launching its new brand Opiqo. Ben is a frequent speaker at industry conferences and events and has served on a number of advisory boards in the eCommerce industry.With a passion for entrepreneurial business, Mike Wilson has a knack for converting ideas into commercial reality. With a background in industrial design, Mike launched tinyme.com, from his spare bedroom in 2006. With purely organic growth the "made-to-order" manufacturing business has expanded to now have 10 different country websites. With 5 premises moves, growing staff levels, and two other directors coming on board, Mike's role has changed from general management, to working on strategy and R&D while heading up design and marketing and product development.Nick McLennan joined Tinyme in 2007 as a director and co-owner and currently holds the role of Operational Development Director, where he oversees production management and new product development. Nick has over 20 years experience working in a range of roles that marry his technical understanding and design innovation. As an Industrial Designer, Nick worked 10 years in the manufacturing sector in roles including Operations Management and continuous improvement. Nick's passion for mass customisation has driven Tinyme to the forefront of innovation for the last 18 years.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Hosted on Acast. See acast.com/privacy for more information.

Você já se perguntou como transformar dados em histórias poderosas e impactantes? Como uma cultura data driven pode melhorar a tomada de decisões em projetos de design e produto? Essas e outras questões foram discutidas neste episódio com Guilherme Csorgo, chapter lead na coordenação de times de tecnologia focados em dados e IA para acessibilidade no Itaú. Com anos de experiência na área, Guilherme compartilhou dicas valiosas sobre como apresentar dados de forma clara e sem vieses, escolhendo os melhores gráficos e garantindo uma comunicação visual eficiente. Senta o dedo no play e compartilhe pra fortalecer os corres. LinkedIn Guilherme Csorgo https://www.linkedin.com/in/guilherme-csorgo News do Papo ⁠https://papodeux.substack.com⁠ Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://instagram.com/papodeux/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube ⁠⁠⁠https://www.youtube.com/@papodeux⁠⁠⁠

In this episode of The Marketing Intelligence Show, Gokul Prasad, Media Performance Manager at Ontario Lottery and Gaming Corporation, shares how his team transformed their approach to omnichannel marketing analytics. Host Zachary Bricker dives deep into OLG's journey of centralizing data, automating reports, and making smarter, data-driven decisions. Key discussion points include: Centralizing data from earned, owned, and paid channels into Looker Studio. Overcoming challenges in data integration and building a unified analytics hub. Scaling automation to save 30–35% of time on data processes. Using predictive analytics to adapt to market trends like sports seasonality. Ensuring compliance with evolving data privacy regulations. You'll also hear how they: Identified surprising audience behaviors during live sports events. Leveraged insights to align marketing strategies with customer needs. Adopted a two-pronged approach of storytelling and automation for analytics. Whether you're a marketing professional or analytics enthusiast, this episode is packed with actionable insights to inspire your next move.

Você já imaginou trabalhar com design, ganhar em dólar ou alguma outra moeda estrangeira, mais valorizada que o real, e ainda continuar morando no Brasil? Foi sobre essas e outras questões que conversei com meu amigo Marcus Ferreira durante este episódio. Marcus possui anos de experiência na área e atualmente trabalha como UX Designer Sênior na Nearsure, uma empresa americana, mas continua morando no Brasil, em São Paulo. Senta o dedo no play, confira as dicas incríveis de como criar uma carreira internacional em UX Design e compartilhe pra fortalecer os corres. LinkedIn Marcus Ferreira https://www.linkedin.com/in/marcusrcf Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://instagram.com/papodeux/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube ⁠https://www.youtube.com/@papodeux⁠

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Wed, 24 Jul 2024 04:00:00 +0000 https://datensindchefsache.podigee.io/21-so-wahlen-sie-die-richtigen-tools-entscheidende-werkzeuge-fur-effizientes-reporting 58c4de03b7523c5359c2816e32773066 Effizienteres Reporting im Mittelstand: Die wichtigsten Hebel für Ihren Erfolg Sind Ihre Tools optimal auf Ihre Reporting-Anforderungen abgestimmt? Wissen Sie, wie Sie die richtigen Werkzeuge für Ihr Unternehmen auswählen können? In dieser Episode von „Effizienteres Reporting im Mittelstand – Die wichtigsten Hebel für Ihren Erfolg“ fokussieren wir uns auf den vierten Hebel: Die richtigen Tools und deren strategische Auswahl. Erfahren Sie, wie die richtige Toolauswahl Ihr Reporting und Ihre Business Intelligence transformieren kann. In dieser Episode erfahren Sie: Welche Kategorien von BI-Tools es gibt und wie diese Ihr Reporting verbessern können. Wie Sie die richtigen Tools für Ihre spezifischen Bedürfnisse auswählen. Die Rolle der Tools in der Infrastruktur für Business Intelligence und deren operativer Betrieb. Praktische Beispiele, wie Unternehmen erfolgreich Tools implementiert haben. Wie Tools die Entwicklungszeiten verkürzen und die Performance Ihres BI-Systems steigern. Jetzt sichern: Leitfaden „Effizienteres Reporting im Mittelstand“ - Kostenfrei herunterladen: Der Leitfaden „Effizienteres Reporting im Mittelstand“ bietet wertvolle Einblicke und praktische Tipps, wie Sie Ihre Reporting-Prozesse optimieren und die wichtigsten Hebel für Ihren Erfolg identifizieren können. Holen Sie sich jetzt kostenfreien Zugang zu bewährten Strategien und Empfehlungen, die Ihre Business Intelligence stärken. Jetzt herunterladen und effizienter werden. Über Feliks Golenko: Als Gründer und CEO von MultiBase verfügt Feliks Golenko über mehr als drei Jahrzehnte Erfahrung in Datenwissenschaft und strategischem Management. Seine Expertise hat zahlreichen Unternehmen dabei geholfen, ihre datengesteuerten Entscheidungsprozesse zu optimieren. Feliks ist ein gefragter Berater, wenn es um Business Intelligence und die Implementierung effektiver Datenvisualisierung geht. Ihre Meinung ist uns wichtig: Sind Sie neugierig geworden auf das Thema Data Strategy? Haben Sie spezifische Fragen oder Anregungen zu dieser Episode? Wir freuen uns auf Ihren Austausch! Zögern Sie nicht, uns per E-Mail an fgolenko@multibase.de zu kontaktieren. Persönliche Beratung mit Feliks: Interessiert an einer persönlichen Beratung mit Feliks Golenko? Vereinbaren Sie einen Termin und lassen Sie sich dabei helfen, Ihre Datenstrategie zu perfektionieren. Nutzen Sie diese Episode als entscheidenden Leitfaden, um die richtigen Tools zu wählen, die Ihre BI-Prozesse effizienter gestalten. 21 full Effizienteres Reporting im Mittelstand: Die wichtigsten Hebel für Ihren Erfolg no BI-Werkzeuge,Business Intelligence,BI-Tools,Power BI,Microsoft,tableau,Qlik,DOMO,Looker Studio Feliks Gole

Google AnalyticsがGA4になりレポートのメール配信機能がなくなりましたが、Google Looker Studioを使えばできるよという話です。Looker Studioはさまざまなデータを分析・見える化するツールです。＝＝＝ 目次 ＝＝＝00:00:00 Google AnalyticsがGA4に完全移行00:01:42 メールでのレポート送信ができなくなった00:03:55 Google Looker Studioとは00:05:32 Looker StudioでAnalyticsのレポートを作る00:07:07 レポートはほかのユーザーと共有できる00:09:01 Looker StudioでSNSのレポートも-------#アシカガCASTデジタル活用のヒントをスキマ時間で。話題のサービス、注目のソフトウェアの紹介、デジタルツールの活用術など、テック系情報をわかりやすくお届けします。月〜水 朝8時に更新■X（Twitter）アカウントhttps://twitter.com/ashikagacastApple Podcast、Spotify、Google Podcastなどでも配信しています。■アシカガCASTの聴き方http://typebot.io/ashikagacast ■アシカガノオトhttps://ashikaga.substack.com/

Google AnalyticsがGA4になりレポートのメール配信機能がなくなりましたが、Google Looker Studioを使えばできるよという話です。Looker Studioはさまざまなデータを分析・見える化するツールです。＝＝＝ 目次 ＝＝＝00:00:00 Google AnalyticsがGA4に完全移行00:01:42 メールでのレポート送信ができなくなった00:03:55 Google Looker Studioとは00:05:32 Looker StudioでAnalyticsのレポートを作る00:07:07 レポートはほかのユーザーと共有できる00:09:01 Looker StudioでSNSのレポートも-------#アシカガCASTデジタル活用のヒントをスキマ時間で。話題のサービス、注目のソフトウェアの紹介、デジタルツールの活用術など、テック系情報をわかりやすくお届けします。月〜水 朝8時に更新■X（Twitter）アカウントhttps://twitter.com/ashikagacastApple Podcast、Spotify、Google Podcastなどでも配信しています。■アシカガCASTの聴き方http://typebot.io/ashikagacast ■アシカガノオトhttps://ashikaga.substack.com/

Comment réaliser un audit de maillage interne en 2024 ? J'ai récemment discuté avec un directeur d'agence qui m'a dit que le maillage interne est souvent négligé dans les audits SEO, et je suis d'accord. Actuellement, aucun outil ou consultant SEO, aussi compétent soit-il, ne propose un audit complet du maillage interne SEO de tout un site basé sur la proximité sémantique de ses URL. S'il existe certains outils qui offrent des suggestions de maillage interne, ils ne permettent pas un audit exhaustif basé sur la proximité sémantique de toutes les URL d'un site. Pour remédier à cela, j'ai exploré une autre de mes passions, les word embeddings. Cette technique transforme le contenu textuel en vecteurs numériques interprétables par des machines, en conservant leur signification. En utilisant les embeddings, on peut visualiser la relation sémantique entre différents contenus dans un espace multidimensionnel. Or, il se trouve que Screaming Frog inclut désormais des scripts JS qui permettent d'embedder tout le contenu d'un site pendant le crawl. Grâce à cette nouvelle fonctionnalité, et à l'aide de l'IA générative Claude AI, j'ai développé une petite application en python capable de calculer la proximité sémantique des URL en utilisant la similarité cosinus, d'attribuer un score de maillage internet à chacune des URL de mon site et de fournir des recommandations de maillage interne (en termes de liens à ajouter et de liens à supprimer) basées sur la proximité sémantique de l'ensemble des URL de mon site. Enfin, j'ai construit un tableau de bord sous Looker Studio pour visualiser les résultats de l'audit. Ce tableau de bord montre le score de maillage interne existant, la similarité moyenne de l'ensemble des pages qui font et reçoivent des liens internes, et les recommandations pour améliorer le maillage interne de mon site. En conclusion, utiliser les embeddings pour auditer le maillage interne est une méthode prometteuse qui mérite d'être explorée par tous les consultants SEO. Cela permet de mieux comprendre et optimiser la structure des liens internes en se basant sur la proximité sémantique des contenus. Si ce podcast vous a plu, n'hésitez pas à commenter, liker et vous abonner. À très bientôt pour un prochain podcast SEO. Ciao !

המדריך המלא על חיבור גוגל אנליטיקס וגוגל אדס לדו"ח אחד בדטא סטודיו: https://itayverchik.co.il/looker-studio-google-analytics-google-ads/ במדריך זה, אני מראה לכם איך לחבר 2 מקורות מידע כמו גוגל אנליטיקס וגוגל אדס לדו"ח אחד. להרשמה למערכת לקידום אתרים: https://say-v.com/ הצטרפו עכשיו לקהילה של בוני ומקדמי האתרים הטובים בישראל בחינם לגמרי: https://www.facebook.com/groups/israelwp לרכישת אלמנטור פרו, מעצב העמודים בוורדפרס הטוב בעולם:⁠⁠ https://trk.elementor.com/2500⁠⁠ אין לכם עדיין חשבון אחסון אתרים או שאתם לא מרוצים מהאחסון הקיים שלכם? קבלו הנחה לאחסון אתרים קלאודוויז 25% ל-3 חודשים ראשונים: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

The Complete Guide On Connecting Google Analytics And Google Ads To One Report In Looker Studio: https://itayverchik.com/looker-studio-google-analytics-google-ads/ In this guide, I show you how to connect 2 data sources such as Google Analytics and Google Ads to one report. To Sign Up For The Keywords Tracking System: https://say-v.com/ Join now the community of Webmasters and SEO Marketers completely free: https://www.facebook.com/groups/itayverchik To purchase Elementor Pro, the world's best WordPress page designer: https://trk.elementor.com/2500 Don't Have A Web Hosting Account Yet Or Are You Just Not Satisfied With Your Existing Hosting? Get A 25% Discount For Cloudways Web Hosting For The First 3 Months: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

The Complete Guide On Connecting The Data From Your Facebook Campaigns To Looker Studio: https://itayverchik.com/looker-studio-facebook-ads/ In this guide, I show you how to connect the data from Facebook campaigns to a report on your dashboard. To Sign Up For The Keywords Tracking System: https://say-v.com/ Join now the community of Webmasters and SEO Marketers completely free: https://www.facebook.com/groups/itayverchik To purchase Elementor Pro, the world's best WordPress page designer: https://trk.elementor.com/2500 Don't Have A Web Hosting Account Yet Or Are You Just Not Satisfied With Your Existing Hosting? Get A 25% Discount For Cloudways Web Hosting For The First 3 Months: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

המדריך המלא על חיבור הנתונים מהקמפיינים שלכם בפייסבוק ללוקר סטודיו: https://itayverchik.co.il/looker-studio-facebook-ads/ במדריך זה, אני מראה לכם איך לחבר את הנתונים מהקמפיינים בפייסבוק לדוח בדאשבורד שלכם. להרשמה למערכת לקידום אתרים: https://say-v.com הצטרפו עכשיו לקהילה של בוני ומקדמי האתרים הטובים בישראל בחינם לגמרי: https://www.facebook.com/groups/israelwp לרכישת אלמנטור פרו, מעצב העמודים בוורדפרס הטוב בעולם: ⁠⁠https://trk.elementor.com/2500⁠⁠ אין לכם עדיין חשבון אחסון אתרים או שאתם לא מרוצים מהאחסון הקיים שלכם? קבלו הנחה לאחסון אתרים קלאודוויז 25% ל-3 חודשים ראשונים: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

In this behind the scenes episode, you get a taste of the SEO Seasons Society monthly demo calls. In this demo call, we review Jen's reporting using Looker Studio, Search Console and Google Analytics. We explore a few different reports, including vanity metrics, search console, and landing pages in Google Analytics and what to do with this information. My hope is that this conversation helps you better understand your SEO and take action based on the data. Full episode shownotes: https://digitalbloomiq.com/seo/demo-seo-call What You'll Learn in This Episode:   Tracking and analyzing data is crucial for making informed decisions Re-optimizing pages based on keyword performance can improve SEO Focusing on pages that attract the most traffic can lead to better results Understanding and taking action based on data is key to success in digital marketing Resources Mentioned:   Looker Studio: https://lookerstudio.google.com/ Google Search Console: https://search.google.com/u/1/search-console Google Analytics: https://analytics.google.com/analytics/web/ SEO Seasons Society: https://courses.digitalbloomiq.com/seo-seasons-society Website Links:   Full episode shownotes for this episode: https://digitalbloomiq.com/seo/demo-seo-call   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ:   https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

המדריך המלא על חיבור גוגל אדס ללוקר סטודיו - Looker Studio: https://itayverchik.co.il/looker-studio-google-ads/ במדריך זה, מראה לכם איך להציג את הנתונים שלכם מגוגל אדס. להרשמה למערכת לקידום אתרים: https://say-v.com/ הצטרפו עכשיו לקהילה של בוני ומקדמי האתרים הטובים בישראל בחינם לגמרי: https://www.facebook.com/groups/israelwp לרכישת אלמנטור פרו, מעצב העמודים בוורדפרס הטוב בעולם:⁠⁠ https://trk.elementor.com/2500⁠⁠ אין לכם עדיין חשבון אחסון אתרים או שאתם לא מרוצים מהאחסון הקיים שלכם? קבלו הנחה לאחסון אתרים קלאודוויז 25% ל-3 חודשים ראשונים: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

The Complete Guide On Connecting Google Ads To Looker Studio: https://itayverchik.com/looker-studio-google-ads/ In this guide, shows you how to display your data from Google Ads. To Sign Up For The Keywords Tracking System: https://say-v.com/ Join now the community of Webmasters and SEO Marketers completely free: https://www.facebook.com/groups/itayverchik To purchase Elementor Pro, the world's best WordPress page designer: https://trk.elementor.com/2500 Don't Have A Web Hosting Account Yet Or Are You Just Not Satisfied With Your Existing Hosting? Get A 25% Discount For Cloudways Web Hosting For The First 3 Months: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

The Complete Guide On Connecting The Data From Analytics To Looker Studio: https://itayverchik.com/looker-studio/ In this guide, I show you how to connect all the data to one dashboard from Analytics to Looker Studio. To Sign Up For The Keywords Tracking System: https://say-v.com/ Join now the community of Webmasters and SEO Marketers completely free: https://www.facebook.com/groups/itayverchik To purchase Elementor Pro, the world's best WordPress page designer: https://trk.elementor.com/2500 Don't Have A Web Hosting Account Yet Or Are You Just Not Satisfied With Your Existing Hosting? Get A 25% Discount For Cloudways Web Hosting For The First 3 Months: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

המדריך המלא על חיבור הדטא מאנליטיקס ל- Looker Studio: https://itayverchik.co.il/looker-studio/ במדריך זה, אני מראה לכם איך מחברים את כל הנתונים לדאשבורד אחד באנליטיקס. להרשמה למערכת לקידום אתרים: https://say-v.com/ הצטרפו עכשיו לקהילה של בוני ומקדמי האתרים הטובים בישראל בחינם לגמרי: https://www.facebook.com/groups/israelwp לרכישת אלמנטור פרו, מעצב העמודים בוורדפרס הטוב בעולם:⁠⁠ https://trk.elementor.com/2500⁠⁠ אין לכם עדיין חשבון אחסון אתרים או שאתם לא מרוצים מהאחסון הקיים שלכם? קבלו הנחה לאחסון אתרים קלאודוויז 25% ל-3 חודשים ראשונים: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

Unlock the full potential of your Amazon storefront with the unparalleled insights of Ritu Java, CEO of PPC Ninja, who joined us to dissect the intricate world of Amazon PPC. Together, we navigated the transition from a niche Etsy entrepreneur to a commanding presence on Amazon, offering a unique perspective on standing out amidst fierce competition. Our conversation revealed how PPC Ninja is revolutionizing data analysis, providing an edge that transcends Amazon's native reporting tools, and how our own Matt Atkins has seamlessly woven these strategies into our agency's operations to bolster growth and efficiency.Ritu shared her cutting-edge tactics for product launches, emphasizing the shift towards community engagement and the strategic use of discounts, coupons, and email marketing. These insights are not just theoretical—our co-founders live by them, cultivating customer loyalty through post-purchase interactions that turn buyers into brand advocates. Strategies like offering lifetime warranties and incorporating customer feedback into product development are just a taste of what creates a magnetic brand that pulls in repeat business and solidifies a market presence.The art of Amazon advertising often feels like navigating a labyrinth, but with Ritu's expertise, we broke down how to increase traffic and conversion through smart advertising choices, like category and product targeting over traditional keyword bidding. We went beyond the basics, discussing the design of conversion-optimized landing pages and the smart use of tools like Looker Studio for deep data analysis. This episode is a treasure trove of actionable insights, revealing how to leverage data to command the Amazon marketplace and turn your brand into an e-commerce titan.

Wie setzt man ein umfangreiches Reporting auf? Wie vermeidet man Fehler in Google Analytics? Wie identifiziert man die aussichtsreichsten SEO-Keywords? Die Antworten liefert Online-Marketing Experte Andre Alpar. Jeden Monat beschäftigt er sich intensiv mit den ganz persönlichen Fragen der Community und liefert tiefgreifende Tipps und Erklärungen. Diese Probleme löst er in der Episode: Rasso – Reportings Wir haben ein Reporting über Sheets aufgebaut, das manuell gepflegt wird. Nun wollen wir unsere Reportings visueller gestalten und einfacher zu handeln haben. Auswertungen à la Google Analytics (zu Followerwachstum, Interaktionsrate, Reichweite von Posts und Reels etc) wären gut, um schneller zu erkennen, was gut und was nicht gut funktioniert hat. Hast Du hierzu Tipps, wo und wie man ein solches Reporting am besten aufbaut? Gibt es hier z. B. gute Möglichkeiten mit dem Looker Studio? Und Vorlagen bzw. Tools, die schon fertige Dashboards bereitstellen? Holger – Google Analytics Daten Für Unternehmen, die ihre Mediareichweite über Werbeanzeigen vermarkten, ist die Kommunikation von Seitenaufrufen, Sitzungen etc. bekanntlich sehr wichtig. Diese werden oft über Google Analytics oder andere Dienste erfasst. Jetzt gab es den Fall, dass für ein paar Tage fast keine (0-10 statt mehrere Tausend) Seitenaufrufe in Google Analytics 4 erfasst wurden. Alle anderen Messwerte wie Sitzungen und User wurden jedoch korrekt erfasst. Wie würdest Du hier vorgehen? Man kann diese Daten ja leider nicht mehr nachträglich erfassen – auch wenn Google die Pageviews ja quasi für die Berechnung der anderen Kennzahlen nutzt. Gibts Empfehlungen, wie man solche Fehler vermeidet? Export der Rohdaten nach Big Query z. B. Oder sollte man direkt zwei Google Analytics implementieren als Back-up? Diana – SEO Keywords Ich habe ein Feinkostgeschäft in Köln mit angeschlossenem Onlineshop. SEO-technisch habe ich mich dank OMR schon ein wenig weiterbilden können und ich kann zumindest kleine positive Veränderungen sowohl in Klickzahlen als auch Conversion Rate sehen. Allerdings habe ich bisher noch große Zweifel daran, dass ich wirklich schon die richtigen Suchbegriffe identifiziert habe. Feinkost Online Shop, Delikatessen und Feinkost Geschenke werden gar nicht mal so viel gesucht. Daher die Frage: Wie finde ich überhaupt die richtigen Suchbegriffe heraus, um mein SEO auf diese aufzusetzen? Andre erklärt, gibt Kontext und liefert Empfehlungen, die sich universell anwenden lassen, sodass auch du hier einiges mitnehmen kannst. Hast du auch eine Frage an Andre? Schick uns eine Mail an report@omr.com und gewinne einen OMR Report nach Wahl, wenn deine Frage in den Podcast kommt. Abonniere den Kanal und schreibe uns eine Bewertung auf Apple Podcasts, wenn dir OMR Education gefällt.

In this conversation, Cinthia and Erica discuss the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions. They also discuss baseline reports that should be downloaded and offer recommendations for choosing a data backup solution.   Full episode shownotes for this episode: https://digitalbloomiq.com/seo/ga-universal-data-migration   What You'll Learn in This Episode: Universal Analytics is being retired, and users need to transition to GA4. It is important to back up Universal Analytics data to ensure it can be referenced in the future. Options for saving Universal Analytics data include using tools like BigQuery and third-party solutions. Baseline reports that should be downloaded include traffic, conversions, and revenue data. Resources Mentioned:   BigQuery: https://cloud.google.com/bigquery AnalyticsCanves: https://analyticscanvas.com/ Looker Studio: https://lookerstudio.google.com/   More about Erika Austin:    I am a Digital Marketing Consultant specializing in SEO, Analytics and Advertising. I primarily work with marketers and agencies to improve, prove or scale their marketing efforts to their maximum potential with data-driven insights and emerging technologies. https://erikaaustin.com/   Website Links: Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan   More information about the podcast and Digital Bloom IQ:   https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN

Épisode en duo avec Julie Linden, spécialiste en analyse digitale, pour parler de l'importance de l'analyse de données pour les startups. Julie partage son expérience et fournit des conseils pour optimiser l'analyse des données digitales, l'importance des tableaux de bord personnalisés, et l'utilisation de Looker Studio pour créer des rapports visuellement attractifs. On aborde les meilleures pratiques telles que l'importance de définir des objectifs clairs et mesurables ou comment une analyse claire peut influencer la croissance d'une entreprise. Un épisode essentiel pour les dirigeants de startups souhaitant s'orienter dans la complexité de l'analyse de données. Les différentes ressources de Julie : LinkedIn : https://www.linkedin.com/in/julielinden/ Instagram : https://www.instagram.com/julie.data/ Inscription à sa newsletter : https://ressources.humanbeyonddigital.com/newsletter Son produit digital « la Formule Template GA4 & Search Console » : https://formation.humanbeyonddigital.com/formule-template-ga4-search-console -------------------------------------------------------------- De mon côté, je t'accompagne pour structurer ton équipe Tech et dans le développement de ton produit. Si tu veux échanger avec moi, tu peux me retrouver ici :

Episode 188 Dana DiTomaso embarked on her digital marketing journey over 20 years ago, initially working in tech support for a CRM before founding a web design company in 2002. In 2000, clients sought her expertise in increasing website traffic, propelling her into the world of Search Engine Optimization (SEO). By 2012, Dana became an active participant in the SEO community, sharing insights on technical and local SEO topics. Dana, having typed her first line of code in 1982, consistently demonstrated an entrepreneurial spirit and started delivering talks and presentations since 1998. Recognizing the potential of digital-first marketing, she founded three businesses that educate entrepreneurs and organizations. As the founder and lead instructor of KP Playbook, Dana teaches the "Analytics for Agencies" course and manages a thriving learner community, emphasizing proven principles over quick tips. Notably, none of her clients have faced Google penalties to date. Dana lives in an old growth forest near Victoria BC.   Chapter Timestamps 00:00:00 - Intro 00:03:01 - Welcome Dana 00:08:18 - The unvarnished view of data given by GA4 00:16:33 - Using custom reports and exploration tab 00:22:41 - Giving other users access to Reports 00:26:39 - PSA 00:27:25 - Reporting through Looker Studio 00:35:08 - Why knowing some UX helps 00:38:54 - Pulling other data sources together with GA data 00:44:01 - Looker studio tactics 00:53:18 - Where to contact Dana   Links to everything mentioned in the show are on the Funnel Reboot site's page for Episode 188.

Welcome to this episode of "We Are, Marketing Happy," the podcast that brings joy to healthcare marketing. Today, our host, CEO, and founder Jenny Bristow, dissects a topic that's stirring up the digital marketing world alongside Mark Brandes, Hedy & Hopp's head of all things analytics and decision science.  This episode sheds light on the mixed feelings surrounding GA4, digging into its challenges and revealing how to harness its full potential. Jenny and Mark go beyond critique, offering practical advice for organizations deeply invested in GA4. Whether you're grappling with catch-all tracking, seeking clarity on website performance, or looking to beautify your data analysis with Looker Studio dashboards, this episode is packed with actionable solutions. Join us as we transform technical hurdles into opportunities for joy and insight, ensuring your marketing efforts are both happy and effective. Episode Highlights: [0:45] - Introduction to GA4's Mixed Reception: Insights into the digital marketing community's varied reactions to Google Analytics 4. [1:20] - The Challenge with GA4: Mark and Jenny discuss the steep learning curve and common frustrations with the new platform. [2:55] - Embracing Measurement Planning: Highlighting the importance of a well-crafted measurement plan for accurate data analysis in healthcare marketing. [4:10] - Implementing Dashboards for Better Analytics: How custom dashboards can make data from GA4 more accessible and actionable. [6:00] - The Future of Healthcare Marketing with GA4: Optimizing Google Analytics 4 for enhanced decision-making in healthcare marketing. [7:30] - Practical Tips for GA4 Transition: Jenny and Mark offer advice for organizations adapting to Google Analytics 4, focusing on setup and tracking strategies. Connect with Jenny Connect with Mark Check out more about how Hedy & Hopp can help you do more with your data!

Bienvenidas y bienvenidos al episodio, nada más y nada menos, que 200 de Planeta M by DonDominio. Hoy haremos una tertulia para hablar sobre emprendimiento. Pol Rodriguez es cofundador de Mumbler (la herramienta para alojar, distribuir y monetizar contenidos en audio). Su página web es polrodriguez.com y su perfil en twitter es @polrodriguezriu. Álex Serrano es consultor SEO. Fundador de Chartud.io, un ecommerce de templates de Looker Studio, y ahora montando RankPulse, una herramienta para SEO Local. Su web es alexserrano.es y su perfil de twitter es @alexserramar. Mario Del Pozo trabaja en el departamento de Marketing de DonDominio en la gestión de colaboraciones y social media, además de moderar el podcast de Planeta M. Podéis ver las novedades de DonDominio en nuestras redes sociales con el usuario @dondominio y sobre el podcast en @PlanetaM7. No dudes en enviarnos vuestras dudas sobre las estrategias de marketing que seguís en vuestro negocio o si simplemente queréis oír hablar en este podcast sobre otro tema en concreto. Hazlos no saber en nuestras redes sociales etiquetando nos y lo comentaremos en próximos episodios.

Neues Jahr, neue SEOHouse Folge. In einer SMX-Sonderedition reden Lisa und Jens mit dem Gast André Goldmann über die Datenmodellierung im Looker Studio. Also jetzt reinhören!

Neues Jahr, neue SEOHouse Folge. In einer SMX-Sonderedition reden Lisa und Jens mit dem Gast André Goldmann über die Datenmodellierung im Looker Studio. Also jetzt reinhören!

Hablamos en la herramienta de hoy de este episodio donde los martes lo dedicamos a herramientas a Google Looker Studio, el antiguo Google Data Studio que incluye algunos extras como la predicción de datos con el impulso de la IA. Vemos cómo puedes disponer de casi 900 fuentes de datos, tanto de Google como externas tipo Facebook o Shopify, para crear tus propios informes personalizables de visualización de datos o directamente disponer de plantillas prediseñadas para que puedas gestionar todos tus informes en un único lugar. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Are you struggling to fully grasp Google Analytics 4? This week we welcome back founding partner at Kick Point, Dana DiTomaso, for her second interview segment to reveal how you can best optimize GA4 in the workplace.  Listen in, as Dana unveils her insider scoop into variances within the dynamic landscape of Google Analytics. Plus, learn about Looker Studio's blending functions which allows you to seamlessly combine Universal Analytics and GA4 into one unified report. If you're still unsure about GA4, be sure to check out Dana's incredible training package, which fosters a motivating approach to optimizing client analytics. Fully discover how you can maximize your SEO capabilities through utilization of GA4 and other tools on this episode of The EDGE of the Web!  Discount for EDGE of the Web Listeners: Analytics For Agencies: https://kpplaybook.com/analytics-for-agencies/  *Use Code EDGE for 20% Off!* Key Segments: [00:03:30] Introducing Dana DiTomaso  [00:05:38] Dana's GA4 Audit Tool [00:11:07] EDGE of the Web Title Sponsor: Site Strategics [00:12:42] When Can We Update UTM Tracking?  [00:19:54] EDGE of The Web Sponsor: Hostinger [00:21:50] Will Looker Studio Be More Streamlined Than GA4?  [00:26:14] GA4 Training Package For Agencies [00:33:50] EDGE of The Web Sponsor: Wix  [00:39:22] Industry Pet Peeves  [00:41:53] The Most Exciting Element Of The Industry Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger  Follow Our Guest Twitter: https://twitter.com/danaditomaso?lang=en  LinkedIn: https://www.linkedin.com/in/dditomaso/ Resources: Auditing Your Google Analytics 4 Account Blending UTM Data with GA4 Data

In Google Ads, Analytics, Looker Studio, YouTube

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and JJ Reynolds as they chat about the importance of business owners gathering the right data, so they can make informed decisions about growing their business.  JJ Reynolds is a seasoned digital marketing professional who has helped numerous companies optimize their marketing data and make data-driven decisions to improve their marketing results. With over a decade of experience in digital marketing and managing large ad budgets, JJ has honed his skills in using tools like Google Analytics, Looker Studio, and Google Tag Manager to eliminate guesswork and capitalize on small improvements in online marketing strategies. JJ is also passionate about educating agencies and consultants on structured data usage. He believes that what most digital businesses need is someone to provide reliable, consistent data to take action and make informed decisions.

ohne jeden Tag eine Stunde lang durch diverse Berichte zu klicken

In this podcast episode, I provide a walkthrough of my free Google Looker Studio SEO template that I created to give back to the SEO community. Learn about my free Google Looker Studio SEO template on my SEOSLY site. Watch the video showing the template: https://youtu.be/dg3gQRKjuSg?si=toGr7E_xeqcr6ENB Over the past few years since launching my blog, YouTube channel, and podcast, the SEO community has been incredibly helpful and supportive, so this is my way of saying thanks! My template connects data from Google Analytics 4, Google Search Console, and SE Ranking's rank tracker. It includes tabs for analyzing content performance, events, conversions, search analytics, keywords, and rankings. I demonstrate the template using sample data from my test website PigeonHow.com, where all the content is AI-generated. This is a really powerful free tool to help you analyze your own or your clients' SEO data. To get the template, simply subscribe to my weekly SEO newsletter by going to my website. Anyone subscribed by October 1, 2023 will receive it right away, and anyone who subscribes after that date will get it instantly in their confirmation email. I've included instructions for customizing the template for your own data sources. I also welcome your feedback on the template to help me improve it. Follow the video link in the description to watch my demo and gain access to this comprehensive SEO template for Google Looker Studio!

A special video podcast training! Brad Redding and Jon Cairo are joined by Stockton Fisher of Better Than Data and Mediauthentic to conduct walkthrough of building Looker Studio reports, including real-time metrics, from your GA4 data. Before getting into the training, we also discuss nuances and "gotchas" of GA4's UI reporting that causes confusion and leads to incomplete analysis.To watch the Youtube version with screenshare go here: https://youtu.be/FHj9Bs8vvGY-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:ga4realtime.com -- get your real time report createdTydoMediaauthentic-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Julian Juenemann is the founder of MeasureSchool which he teaches the data-driven way of digital marketing. In this episode he shares that Google Tag Manager (GTM) is a no-code solution that can be easier to adopt than most realize. It can also be a very powerful tool where your site and situation differs from another.

In this episode, Sterling Sky's Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold, hard data, puts overpromising podcasts (who, us?!) in Room 404, and lays out his 5-point framework for local SEO testing and reporting success.Listen to learn:Where Google truly pulls its GBP performance data fromThe truth about impressions in Google Search ConsoleWhy good reporting needs a combo of soft skills and data analysisHow to react when datasets changeHow to get the most out of Looker Studio and much more!RESOURCESFollow Noah Learner on Twitter: www.twitter.com/noahlearnerFollow Noah Learner on Bluesky: thekrakenNoah Noah Learner on Clubhouse: thekrakenClaire Carlile's BrightLocal Academy course on keyword research: https://academy.brightlocal.com/course/how-to-master-local-keyword-researchBranch Tools Explorer https://branch.tools/Using Data as the Backbone to Driving ROI: Noah Learner (Two Octobers): https://www.youtube.com/watch?v=9J3XVWxmoRk&t=1s 

In this inspiring episode of Women in B2B Marketing, host Jane Serra interviews Lashay Lewis, a SaaS growth advisor, content strategist, and Founder of Authority Plug. They discuss Lashay's journey in B2B marketing and content creation, as well as various topics related to content marketing, strategy, and the importance of mental health. Lashay shares her experiences with imposter syndrome and overcoming negativity, and offers insights on the current economic climate's impact on content marketing. They also touch on the rise of fractional executives, the role of AI in content creation, and the importance of storytelling and ROI in content marketing. Lashay and Jane discuss:Lashay's Transition from E-commerce to B2B SaaSthe importance of bottom-of-funnel (BOFU) content for quick wins and revenue attributioncreating visual frameworks to help content marketers learn by doingembracing your weaknesses - you read that right!overcoming imposter syndrome to build your personal brandSpecificity and strong content in the current economic climatetracking metrics in content marketing with Looker Studio, GAUsing case studies to drive conversionsLashay's career hurdles and overcoming setbacksHustle Culture and Mental HealthKey Links:Guest: Lashay Lewis - https://www.linkedin.com/in/lashaylewis/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Authority Plug - https://authorityplug.com/Lashay's Content Marketing Dashboard - https://authorityplug.com/#contentdashboard

We're sorry it's late!There has been a lot of uncertainty around Google Analytics with the discontinuation of Google Universal Analytics on Friday and the move to GA4. So, due to popular demand, Nick dives into the details of GA4, what's good about it, what's bad about it, how to set it up on Shopify and the new opportunities GA4 presents! We hope you enjoy the episode and Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!0:00 Introduction1:48 GA4 & the changes to expect4:25 What's bad about GA47:49 How customer attribution works16:50 How to set up GA4 on Shopify20:48 Reporting in GA423:47 Comparing data in GA429:50 Looker Studio reporting31:00 UTM tracking codes36:41 What's good about GA445:55 The new opportunity from GA4Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

Just in Fields Looker Studio & GA Reporting Is Now Less Bearish #googleads #google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Description: On this week's episode of Marketing O'Clock, looking to punch up your audio? Meta has a VOICEterous new AI project for you. Plus, are we field-ing the love yet? Looker Studio's GA4 connector update adds 170 new fields. Also, is PMax coming for dynamic search ads? -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:50 Take of the Week - 17:28 ICYMI - 18:56 Lightning Round Paid - 20:13 Lightning Round Organic - 25:00 Lightning Round Social - 37:55 WTH - 44:59 Working Hard or Hardly Working - 47:52 Cool Tool - 50:11 Must Read Marketing Article of the Week - 51:41 Shootin the Heck - 54:45 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Wouldn't you like to have your living room decorated by an AI bot? What could go wrong there? In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well as the pausing of Google Bard in the EU. A number of other key topics revolve around Amazon using AI for summaries of product reviews as well as a Google lawsuit against a company that had over 350 fake business profiles and close to 14K fake reviews. Great articles from Seach Engine Land, Search Engine Journal, Search Engine Roundtable, and a slew of others. Jammed-packed it is! Plus, Mordy swears a lot…..so there's that. News from the EDGE: [00:05:15] Perspectives Are In Mobile Search [00:11:25] Major Update for Looker Studio and GA4 [00:15:47] Trust in Online News is Shifting, but to Who? AI Blitz: [00:24:30] Amazon is using generative A.I. to summarize product reviews [00:28:09] Google's Bard Paused in the EU. What's Behind the Delay? AI Tools: [00:30:07] Vimeo's new AI script generator will write corporate marketing filler in seconds [00:33:21] AI-Chat Interior Designer- Design your dream space with real-time AI chatbot Barry Blast from Search Engine Roundtable: [00:35:13] Google Search For Clothing Adds Virtual Try-On Models [00:38:53] Google Sues Business Over Alleged Fake Business Profiles & Reviews [00:10:07] EDGE of the Web Title Sponsor: Site Strategics [00:23:10] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Data and information have become a critical component to leading and managing international schools. Understanding the data and more importantly getting it into a format and visual representation that all stakeholders can understand and engage with comes with challenges and opportunities Chris Smith shares his experiences supporting schools, the technology  behind the data, and how this process supports schools to be agile and responsive to changes and needs of the school community.   About Chris Smith Chris is an academic data specialist for school leaders and educators. He helps them make sense of their data by turning it into information that informs effective decision-making. Chris has worked with clients such as Bedford School District, Singapore American School, Yongsan International School Seoul, Dallas Independent Schools, and Ferndale School District. He has coached and trained nearly 300 educators through his online synchronous and self-paced courses. Chris leads teams through data literacy, data visualization, and dashboard design workshops for organizations such as Apps Events and 21st Century Learning International using Google Workspace tools such as Google Sheets and Looker Studio. Chris has 25 years of experience in education. Starting off as an elementary classroom teacher for 17 years, he moved into an educational technology coaching role and eventually found himself helping others be more efficient with their work around data analysis and data literacy. Chris holds a master's in educational leadership from California State University, data science certification from Harvard Business School, and data visualization certification from Cornell University. When not jamming out on spreadsheet formulas and chart elements, Chris can be found ascending punchy climbs and bombing down drops in the jungle on his mountain bike. Appsevents Google Looker Studio for Educators and School Leaders next cohort October 2023! More info: https://appsevents.com/looker-studio    Chris Smith on Social Media Twitter: https://twitter.com/smithrchris  Instagram: https://www.instagram.com/smithvisualizations/  Facebook: https://www.facebook.com/smithviz  LinkedIn: https://www.linkedin.com/in/smithrchris/  Youtube: https://www.youtube.com/@smithviz    Resources https://smithvisualizations.com/  https://courses.smithvisualizations.com/  https://appsevents.com/data-studio-course    John Mikton on Social Media LinkedIn: https://www.linkedin.com/in/jmikton/ Twitter: https://twitter.com/jmikton Web: beyonddigital.org   Dan Taylor on social media: LinkedIn: https://www.linkedin.com/in/dantcz/ Twitter: https://twitter.com/DanTaylorAE Web: www.appsevents.com   Listen on: iTunes / Podbean / Stitcher / Spotify / YouTube Would you like to have a free 1 month trial of the new Google Workspace Plus (formerly G Suite Enterprise for Education)? Just fill out this form and we'll get you set up bit.ly/GSEFE-Trial

Show Resources Here were the resources we covered in the episode: Dashboard Lashay's Visual Framework Lashay on LinkedIn Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!   Show Transcript AJ Wilcox What kinds of blog content reliably turns prospects into customers through your LinkedIn ads, you'll get the whole framework on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. AJ Wilcox Hey there LinkedIn Ads fanatics! If you've been a listener for a while, you know, I don't do interviews very often, especially outside of LinkedIn employees and partners. But Parker on my team heard today's guest on the Exit Five podcast, and she dropped so much gold, we had to have her on here. She's a content creation master. And she's going to share how us marketers can use blog content, along with our ads to result in closed business. She's really opening the curtain and sharing her full strategy on how you can do it too. So get ready to take some serious notes. Today's guest is Lashay Lewis. She lives near Washington, DC, and has plenty of stellar case studies on how her approach works. First off, I have to tell you that Lashay is so my people. She's a hardcore lover of B2B SaaS, she's got lots of kids like I do, she's an entrepreneur at heart, you're absolutely going to love her. Before we get into the interview, I have to tell you, this is episode number 99, which I am so stoked about. But get ready because we're going to have a full on celebration for episode 100 next week. We've got a big announcement coming. And I don't want to spoil it now, but you're not going to want to miss it. The review we want to highlight this week is from user Daniel356. And sorry, Daniel, I don't know who you are from your username. So I don't know how to thank you personally. But Daniel left this review, he said, "Best LinkedIn Ads resource on the interwebs. The LinkedIn Ads Show is by far the most insightful and comprehensive resource to stay up to date on LinkedIn Ads. You also get cool ideas and strategies you can try right away. I can't think of another podcast or piece of content on the interwebs that provides so much actionable information to run LinkedIn Ads properly. You can tell AJ and his team spend a lot of hours preparing each episode. I love the structure, because you can always come back to any episode in case you need a refresher." Daniel, thank you so much. I absolutely love this review, because you shared specifics about what you love about the show. And I'm absolutely honored that you'd leave it. As an aside, I don't always know when I'm reviewing a podcast what to say or how to share it. So I have to say that your review is an absolute masterclass in giving feedback. Ahuge sincere thanks for doing it for our show. And you if you're a loyal listener, I would absolutely love to have you go and leave a review on the show. The best place I found to do that is on Apple podcasts. And if you leave us a review, I'd love to shout you out live like this. All right, with that being said, let's hit it and jump right into the interview with Lashay Lewis. All right, Lashay Lewis, I'm so excited to have you here on the podcast. For those of you who don't know, Lashay Lewis is the founder of AuthorityPlug. Lashay tell us like give us your intro, brag a little bit. Lashay Lewis Yes. So thank you so much for having me. First of all, like you said, my name is Lashay and I am founder of authority plug. So what I do is I teach B2B SaaS companies how to create profit driven content marketing strategies. And a little bit about my background like I've been doing this stuff since I was 16 years old. I started off building Amazon affiliate sites for all my people out there that remember those? Started off doing that. That's where I first really gotten to the methodology of different parts of the funnel, top, mid and bottom. And the funny thing is, ever since I started doing that, I kind of have ingrained this methodology in me, but as I grew in my career, I realize you know what, SaaS companies would pay me a lot more to do this than just me going off and creating these small microsites and you know, a really low percentage commission. I'm like, Saas companies will pay me a whole lot to do this. Fun fact, I did not like working with SaaS companies. In the beginning, I actually did ecomm in the beginning. But I feel like that experience in ecomm actually transcended to B2B. And I feel like it makes me bring a different angle to the B2B marketing space. It's not as boring and you know, things as kind of like the stigma that's out there, like, oh, B2B has to be B2B does not have to be boring. And I think my time and ecomm kind of helped me bring that direct to consumer experience to the B2B space. AJ Wilcox I totally agree with that as marketers when we start blending disciplines and blending skills, we're able to make things a lot more interesting. Yeah, B2B should not be B2Boring. Alright, so the reason I'm having you on the podcast, I got to hear you share a methodology a strategy with the Exit Five podcast, which is a podcast dealing all in B2B stuff. I was floored by what you shared and several members of my team were floored with what you shared. So I was so excited to have you on those of you who are listening, you know that I don't oftentimes do interviews with people that aren't product people from LinkedIn. So that should signal just how excited I am about the conversation we're going to have. Lashay, tell us a little bit about the strategy that you helped clients implement? Lashay Lewis Yeah, for sure. So first, to kind of bring it back, I noticed that there was a gap in the market, I noticed a lot of content marketers, and you know, even SEO agencies, content marketing agencies focused a lot on how much traffic can we drive a company, instead of how many leads can we drive a company. So just from that, I wanted my differentiator to be being able to tie a number to my name, and being able to say, I can drive you X amount of leads per month. And when I came into the industry, I seen a gap there. And even working in SEO agencies and content marketing agencies and seeing all the fluffy reporting and things like that. I just knew I wanted to bring something different to the space. So that's what really kind of helped my positioning and saying, like, I create profit driven content marketing strategies for B2B SaaS companies, instead of just, I help you increase traffic. I feel like there's enough marketers out there promoting, I help you increase traffic. But my differentiator is that I help you increase leads in the door actual demos in the door through content marketing. AJ Wilcox And I would say that's the biggest ask that we have from our clients is, yeah, get us all the MQLs you want get us leads or whatever. But what we are really interested in is we want meetings, our sales team wants to have demos or meetings set up. And that's what we're judging success. That's where we can actually tell our ROI. And what you're sharing with us here, you're talking about how you can actually prove and take content to the meeting to the demo to revenue. And that's why I think this conversation is so incredibly important. Tell us how did you come up with the strategy? Lashay Lewis Yeah, so basically, again, you know, going back to my history with building affiliate sites, I kind of just took that same methodology, and applied it to B2B SaaS. So, you know, other content marketers do and agencies do is they focus on top of funnel, so they're looking at the keywords with the highest search volume, the highest amount of impressions, and how many clicks is this going to get and I'm looking at it a little bit differently, I like to look at it like, instead of starting top down, I like to start bottom up. And when I say bottom up, I'm referring to the bottom of the funnel. And usually, because even though the clicks and the impressions and the traffic, which is what I call top of funnel metrics, it's like, even though those are present, it's like the money is at the bottom of the funnel. And the reason aaS companies can't really attribute content to revenue is because they're too focused on top of funnel metrics until six to eight to 10 months down the line. And they're like, Okay, our traffic was growing. This was great. But how are we making money? When honestly, you should be asking that question from the jump. I feel like asking that question from the beginning would solve a lot of issues that SaaS companies deal with. It's like, a lot of them don't ask themselves this question until they're already knee deep into an SEO campaign. And like, okay, great. Yeah, this is awesome. But how are we making money? And a lot of agencies and content marketers alike can't answer that question. So the methodology I like to come into every engagement is starting bottom of the funnel and working my way up from there, because this is the quickest way to actually drive demos in the door through content marketing. AJ Wilcox And then how are you proving these demos? I'm assuming this is a connection to the CRM system in some way. Like, when you're working with a client, how do you prove that you are getting an ROI? Lashay Lewis Sure. So again, you know, working with a lot of different content marketing agencies, this was a gap that I've seen. So what I like to do is I like to use Looker Studio, and Google Analytics. So what I do is I just really create a dashboard that is able to filter certain pieces of content. So when I would work with clients, or, again, when I was looking at content marketing agencies, I would create a look or studio dashboard. And I would put the content that I specifically wrote in there, and it would actually track the demos that came from the content that I wrote specifically, I love to do that because it shows the C suite in the higher ups like here is how content is contributing to your MQL and not just MQL, but actual demos that you have like coming into the door. So it's just really Looker Studio and Google Analytics is really the only two things I use. But yeah, that's how I kind of show like the higher ups here is how content is contributing to actual revenue. AJ Wilcox Oh, that's nice. You're able to set a conversion action inside of Google Analytics. Lashay Lewis Yes. So goals and events and just being able to tie that directly into the Looker studio so you know in a higher up and or someone that wants to get a deeper knowledge on okay, how is this content marketing working for us? They can come in literally see which piece says of content are driving the demos. AJ Wilcox Perfect. So I expect that when you go to a team and you start telling them like, no, your focus doesn't need to be on ads going to demos or something, it needs to actually be on content. That's going to be a little bit of a mindset shift, especially for the executive team. How do you suggest that marketers are positioning and messaging this internally to get buy in from the executive team on this mindset ship? Lashay Lewis Yeah, no, that's a great question. And I feel like marketers need to make an SEO mindset shift. So when I say SEO, I don't mean search engine optimization, actually means sales enablement optimization, right? So they need to start looking at content as sales enablement. Because in all actuality, it is. It's like, if you have someone, a prospect that comes through the door, and they're, they want to know more about the product, you can send them a written case study. Actually good content will actually warm up a prospect before they even get to sales. So I feel like if leaders start switching their mindset and stop looking at content as like, oh, just this thing that we're publishing every month, just for the sake of doing it, oh, because other companies are doing it, and they look at it, like this piece of content can actually drive in sales, we can actually use this to warm up prospects, at every stage of the buyer journey, you're gonna get a lot further than just thinking like, oh, our content team is just producing what I call company updates style content, like, oh, our company did this this month. And when the truth is, people really don't care what your company did this month. Like they care about how your product can help solve their problems. AJ Wilcox So true. Alright, so you've talked about the types of content and starting from the bottom of the funnel? What blog pieces are you suggesting we create? And how do you decide what blog posts to send traffic to? Lashay Lewis Yeah, that's a really great question. So I like to decide on what blog pieces to create. So there's a couple of different modifiers that kind of helps you determine what a bottom of funnel article would look like. So example, like a modifier would be like best, or versus, or top, or best product for use case. So there's a couple of different ways to identify a bottom of funnel term. And usually, again, like, that's where I like to start. Going back to your second question, AJ, I feel like ads can actually be ran to all types of content, top, mid, and bottom of funnel. So if we were to methodically go through this step by step, so usually, companies run kind of like brand awareness, LinkedIn ad campaigns to top of funnel content. So maybe they're trying to promote an e book or a white paper, very, like high level top of funnel. And usually a lot of companies just stop there. And a lot of time I see when companies are trying to get demo signups. They're just like, okay, boom, here's our demo, here's our ad, you know, sign up for the demo, when it actually shouldn't be done like that, you should actually be nurturing this person from the top of the funnel down to the bottom. So maybe, for a top of funnel piece, maybe if we were talking about sales enablement, a top of funnel piece will be what is sales enablement, right? So that's somebody that's not exactly sure what sales enablement, is, you know, maybe they feel like they'll need it now. Or maybe they need it in the future, very, very high level information. So a middle of funnel article and example would be like, how to improve sales enablement, or how to create sales enabled content, right. So they know a little bit about sales enablement, but you know, they're still trying to kind of put the pieces together a little bit. Again, this is the middle of the nurture, like this is where you really want to take the time to educate them and continue to nurture them. A bottom of funnel piece would be best sales enablement software, right. So as it relates to LinkedIn Ads, so if you were to start start at the top of the funnel, you would get them into a lead magnet, maybe like an ebook or a white paper, again, take a middle of funnel article and retarget, that same person that just came in through top of funnel, you know, whatever they opted in for. And then even from there, you can retarget a person again, with a bottom of funnel ads, so best sales enablement software, and you've effectively nurtured this person. Now, the sales process may not look that linear, but just for demonstrational purposes, just for example, purposes, like that's essentially how companies should do this. And a lot of times what I see is like they're only running like brand awareness campaigns, or they're only running, sign up for demo, It's like, if you were to actually create an entire funnel strategy on LinkedIn, you would probably be seeing more signups than you're seeing now. Probably higher conversion rates and lower click costs. But again, a lot of companies don't do that. They're just like, okay, let's try to get as many people into this ebook, into this webinar, into this white paper as we possibly can. But then they don't think about okay, how do I retarget this person? How do I continuously nurture this person down the funnel and that's exactly what we were talking about earlier with sales enabled content. A lot of SaaS companies probably already have the content in their arsenal to execute on this, but they just don't know that they do. But yes, essentially, you should be nurturing somebody from the top all the way to the bottom, not just like, pushing top of funnel and then automatically Okay, sign up for a demo. It doesn't work like that, like you need to be nurturing them at every stage of the funnel. AJ Wilcox And in this strategy, isn't there a place for gating content? Or would you advocate like you leave this ungated all the way up until they're ready to schedule the demo, Lashay Lewis I do feel like there's a place for gating content, right, because we do capture emails and things like that. But it's tricky to say, but I think like a lot of content that's gated should be ungraded. Because to be honest, a lot of people don't care about the thing that you're selling. So it's like you want them to care, you want to give them as much information as they need. You don't want to gate everything. Now, on the flip side, again, there are some things that you should be getting again, because you want to get this information to be able to get them onto their email list to retarget them and remarket to them. But a lot of things that you have gated, you probably shouldn't have gated. Like a webinar, I probably wouldn't get that. And again, like, if I'm super top of funnel, I don't even really know what my problem is, and you're making me put in my email to sign up for a webinar, I probably really don't care that much, I'm not gonna lie to you like. You need to worry more about educating the customer before you ask for something. Like don't just come out the gate and ask for something like, even when we're talking about top of funnel content, like educate the customer down to a point where they're like, oh, okay, so I've learned a lot from this post. Now, I feel comfortable enough to give them my email. And even if I can relate this to my own business, it's like, I give so much value on a daily basis before I ever ask for anything. People that opt into anything that I have to offer, they feel comfortable doing it, I don't have to push them to do it. They willingly want to do it because I give so much free value. They're like if her free stuff, is this good? What does her paid stuff look like? Like what is behind the wall? So it's like a lot of companies just jumped the gun with wanting to gate everything, when that's actually slowing your growth. AJ Wilcox totally 100% grade, I find that B2B marketers in the past, we've been so in a hurry to gate things to try to get email addresses because we feel like that's what we need to do in order to introduce them to sales and start that nurturing process. But that also feels really desperate to be like from your very first interaction, expose yourself, tell us who you are. So if all you're doing is just giving value, yeah, as marketers, we have to wait longer to see the lead. But under your strategy, we may not be generating an MQL now, and then, you know, waiting weeks or months until that turns into an SQL. We are delaying that until MQL and SQL happen at exactly the same time, it's like, but now their sales ready. And now sales is actually probably going to close this lead. And it's a little exercise in patience, I think for us, as marketers Lashay Lewis For sure. And if I can relate it to like a real life circumstance, it's like me going out on a date and the guy asking to marry me after the first date. It's like, bro, let's do some stuff first. Let's get to know each other. Let's date for a little while. You don't make that ask right away, you need to be giving as much value away as possible. And then the person will opt in when they're ready to opt in. You don't force them to do that, because what's gonna happen is they're gonna get pissed off, they're gonna be like, you know what, screw this. They're gonna go to your competitor that has their content ungated, where they can learn more about the problems that they have. And what they're gonna wind up doing is rolling with a competitor instead of you. So I would definitely tell companies like consider ungating some of that content that you have. I'm not saying ungate everything. But it's like, you're asking for too much for somebody that's extremely top of funnel, it's like, now if they're bottom of funnel, they know what their problem is they're hurting, they need a solution. At that point, yes, they're kind of ready to make a deeper decision. Even past the lead magnet, now they're actually like ready to sign up for demo. But again, when somebody is top of funnel, like they don't care about your webinar, they don't care about your ebook, you want to educate them into caring about your webinar, or your ebook. And I just think that if companies made that another mindset shift, which is like ungate some of your stuff, it's holding back your growth by you not ungating. Ungate some of your stuff. AJ Wilcox And so if we can transition now you understand the strategy, you want to start creating content that is on gated, and we talked about starting from the bottom of the funnel. What are some of the tips and recommendations you'd have for a marketer? How do they actually go to start creating bottom of funnel content? Lashay Lewis Yeah, another great question. So if I could start with the issue, the issue is, even companies that have bottom of funnel content, a lot of them don't know it, but the companies that do know it, that content doesn't convert how it should for them because they're writing their bottom of funnel articles same way, they would write their top of funnel articles. And that's not how you would do that, because somebody that's bottom of funnel is way more aware of what their problem is than somebody that's top of the funnel. So when you start writing bottom of funnel content, you really have to get specific with the pain points, you need to get specific with the features that solve that pain point for that prospect. And again, it's like top of funnel is just like, what is this thing, the history of this thing, maybe topics, statistics, it's like very, very high level things that even AI can possibly write. But when you get down to the bottom of funnel, it's like, there's a disconnect they don't need. So if I'm looking for best sales enablement software, there's no reason I should go into your article and see any paragraph that says, what is sales enablement? At that point, you've lost me like I'm bouncing. So I think the difference is just getting the information inside of your organization to be able to craft bottom of funnel articles. So to dig into that a little bit. It's just interviewing subject matter experts within the org and just getting the information from them just the years of experience and just being able to extract their brain and put it in written text and be able to again, match the features of your product to the specific pain points that your audience is dealing with. That's what's going to convert not high level fluffy information, like they want to get down to brass tacks, like they want to know, at this point, how does your product solve my pain point, so get right to it, it's no need for an extended long intro or anything like that. I noticed a lot of companies make this mistake as well, they have like this extremely long intro well, you know, 50% of sales enablement, is based or they don't care, right, get to the point. If you're looking for a sales enablement solution, you're probably dealing with one of these three problems, pain point one, two, and three. Here's how you know, boom, some of the article and then get right into it. It's just totally different from how top of funnel content is written. And again, it's like leaders need to go through and assess how their bottom of funnel, if they even have any bottom of funnel content, they need to go through and assess how that bottom of funnel content is written. Is it written for conversions, or is it written as if I'm talking to somebody in a top of funnel article, very high level fluffy information? So I think the first thing to do is to like scan that bottom of funnel content and to see, is it written for conversions? Because just because you have bottom funnel content, doesn't mean you're going to convert has to be written the right way? AJ Wilcox Oh, totally true. I'd say it's deceptive. It seems like it'd be very simple to do, because hey, this is you writing content that's very close to your product. It's bottom of funnel. But then I can also see marketers probably making some serious mistakes, like you talked about addressing, like too much of a top of funnel piece when you're not in the mindset that your prospect is actually in at that moment. Yeah. As a consultant as an agency, when you're helping other people to do this, is this very difficult? Because they know their product better? They know their customer better? And you're helping consult like, is there a world where someone from outside could come in and help with this? Or does this need to be done by someone who's internal? Lashay Lewis Yeah, that's a great question. So even as a consultant, a lot of companies don't have their information together consolidated. So even if I'm coming up as a consultant, I can still help drive the strategy. It's just the gap is companies don't have their information all together. And not just for me as a consultant. But even for your in house writers, you need to have all of this information together for them. Because what's happening is, they're hunting around or trying to, you know, if you guys were even doing interviews, because I know a lot of SaaS companies don't even hold subject matter, expert interviews, and they should, but your writers are going around trying to land these interviews and trying to do this and trying to do that. When if you had all this information consolidated for them, they could spend more time writing and less time trying to reach out to different stakeholders to get information. Because this was a huge pain point for me, when I was writing with content marketing agencies and in house at aaS companies like I would have to go and dig and search for all this information that should have been together for me previously. So I think that's the first thing. It's like having all of your information consolidated. So not just me as a consultant, but an in house writer can come in and say, Okay, here's the ICP, here's what they struggle with. And you might have different ICPs that's when it gets a little bit more nuanced. It's like, you'd need to have all of this information together for you know, consultants for in house writers, for freelance writers, for SDRs that come in that need to learn about the product. It's so many different use cases of why you need to have all of your information together. And so many companies missed the mark on this. I was freelancing for years and years and years and none of the SaaS companies that I worked for dot this right, none of them. So I think just being able to speak on that alone, I know I'm good. I resonate with somebody right now, you need to start consolidating your customer information, it's going to help your team so much better, they're going to spend less time researching actually more time creating high quality pieces. AJ Wilcox And that is so worth your time as a marketer, actually defining these things. Because I think, right, like first touch, first blush, it probably feels to a marketer, like, this could be a waste of time, like, Oh, I'm taking time away from doing my actual work to create the strategy and think, but all of a sudden, when you have that, when you have this document, like you're talking about, where you truly understand your product, and the pain points that your customers are feeling, now all of a sudden writing content is super easy. And you can hand it to an agency because it's concise. And it's really easy to write ad copy and create new offers. So I think this is absolute gold, but you've just shared Lashay Lewis And I think, on the surface, it may seem like it's a waste of time. But once you have all this information together and your in house writers or freelance writers or, you know, SEO agencies that you're working with get a hold of this information, it's going to change the way you do content marketing, it's going to change the speed of which it's done, it's going to change the quality in which it's done. Again, because a lot of your competitors aren't doing this. So if you were to actually take this advice and actually go run with it, you're probably going to be ahead of a lot of your competitors that don't have their information together, they just have writers on the team, they're like, Okay, so choose a keyword, write some content around it, you know, boom. And here's another thing he gets like, this is the reason I'm able to get more inbound demos from four blog posts a month, and others are able to get the 20 plus a month, it's because I focus on quality over quantity, I'm talking to the ICP, I'm matching features with pain points, I'm talking about the feature benefit, I'm talking about the future consequences. It's not difficult to conceptualize when you have all of the information together, because it's like whoever's writing, the article can pick and choose what they want to put in the guide. And it's like, it all comes from subject matter experts within the company. So you may not and I know another pain point was like, oh, having to view you know, interview subject matter experts for every piece is such a time suck, and this and that. But again, this is the importance of consolidating that information. It's like, maybe hold one or two or three interviews, and then take the information from those interviews and put it together, you really don't have to interview too much more after that, especially for bottom of funnel pieces. Because a lot of the content is the same. It's just written for different ICPs. And the angles might be a little different. But the general features and the pain points are basically the same, but the angle might be a little bit different. But again, if you have all of that information, consolidated, you don't have to contact for five or six stakeholders, you have this consolidated info, and you're picking and choosing what you want to put in the article. And it's not just random information that you got from Google, you got this information from inside of your organization, this is exactly the customer that we're talking to, you know what I mean, it's just so much easier on your writers to do this. And this is something else I preach as a content marketer, I don't feel like we're appreciated the way we should be appreciated. It's like, good leadership is going to make sure these things are together for your content team to be successful. AJ Wilcox I totally agree. I feel like we should have a culture of interviewing, this shouldn't be something that you're just like, oh, all of a sudden, we need to start doing some of these interviews with subject matter experts. I think there needs to be this culture of we interview our prospects, we interview our current customers, so we can understand more about their pain points more about what they're looking for. So we can give them what they're asking for. We need to be interviewing, maybe someone in sales or engineering or something. But we need to be having these interviews with subject matter experts. So you've totally won me over on that. I think that's super valuable. Lashay Lewis Absolutely. And you just saying that just kind of reminded me of something else. Like, even outside of subject matter experts. Like you need to be interviewing sales and customer success. Because again, you know, like I mentioned on the exit five podcast, it's like, sales gives you a vision of what life is like for the prospect before they have your product. And then customer success gives you a vision of what life is like after they have your product. And your product is the bridge between the before and after. That's storytelling. If you can storytelling, your content, you're gonna be able to drive some sales. But the problem is companies don't storytellers. They go on Google and they copy what everybody else is doing when the reality is those people are probably not converting so you copying them is doing yourself a disservice. AJ Wilcox Totally. So I think we need to ask about AI because you did mention AI. There's bottom of funnel content that AI can't create. What do you see AI? Where does it play in to this process? And what do you see it doing to content strategy and content writing as we go? Lashay Lewis Yeah, so I feel like AI can definitely play a part in the process. It would be like I mentioned earlier, it'd be like more top of funnel because the way AI gets his information as it gets it from the internet, right? So it's getting it from other articles that are already out there, the thing that it doesn't do is it doesn't get information with inside your organization. So it's more difficult to have AI write, middle of funnel and bottom of funnel articles again, because that information is not coming from Google, it's coming from within your company. So AI plays a good role when it comes to just thought ideation, you know, okay, so how should I, you know, write this headline? Or how should I do this? Or what does a good outline of an article look like? AI is excellent for ideation, that I will say, I wouldn't even say it's bad for top of funnel content, because it's good. It's only so many ways that you can write a top of funnel piece with like, what is sales enablement, right? So again, when we go back to our sales enablement, example, there's only so many ways that you can explain the same thing. But even for top of funnel piece, I would still say maybe you should hold an interview for top of funnel piece as well, because a subject matter expert may have a contrarian opinion or something different to bring to the table that no other website or your competitors or whatever have even talked about. So I wouldn't even say go full blown AI on top of funnel content, but it definitely can be used more with top of funnel than it can with bottom a funnel, most definitely. Even, just to you know, I know, we kind of been talking about this, but to kind of like, touch on this a little bit. Something that I would love to bring to the industry is an AI product that can actually scan customer calls and customer information and be able to help you create an outline based on the specific information of your ICP, not information that was found on Google. So it's something I've got in the works right now. But as of right now, as you know, AI stands it's like, don't use it to write your bottom of funnel content. It's just not there yet. And until someone comes up with a product that can actually do these things, like let AI play its part but don't think that, you know, you can tell you, right, okay, you know, use Chapt GPT and AI to create, you know, 50 articles for us. Because what's gonna wind up happening is, somebody's gonna have to clean up that mess later on. You cheeping out on your content marketing, your SEO is probably going to be the most expensive mistake that you make. AJ Wilcox I think you bring up a really good point about where I think AI is going to go in the future. And the Jordan Harbinger show, it's one of my favorite podcasts, they actually ended up doing this. They pushed all of their episodes all probably their transcripts into ChatGPT. And then they have this chat bot that you can go and ask any question about the show. And it'll say oh, and in Episode 364, they talked about this topic, go listen to that. I would love that for the LinkedIn Ads Show because by the time we record, this is episode 99. We've 99 episodes, and I don't remember everything I said in all of them. And sometimes I shared some gold and then have totally forgotten it later. Yeah, I love the idea of like, sick AI on your internal content on the output from these subject matter experts. And now all of a sudden, you have more opportunities to create content without having to just have a new interview every time you want to write something. Absolutely. AJ Wilcox Here's a quick sponsor break, and then we'll dive back into the interview. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. AJ Wilcox Managing LinkedIn Ads is a massive time and money investment. Do you want a return on it? Consider booking a discovery call with B2Linked the original LinkedIn Ads performance agency. We've worked with some of the largest accounts over the past 12 years, and our unique scientific approach to ads management, combined with our proprietary tools that allow us to confidently optimize and scale your LinkedIn Ads faster and more efficiently than any other agency, in-house team, or internal digital ads hire. Plus, we're official LinkedIn partners. To apply just go to B2Linked.com/apply and we'd absolutely love the chance to get to chat with you. AJ Wilcox Alright, let's jump back into the interview with Lashay Lewis. AJ Wilcox So we've talked about how to create the bottom of funnel content. Do you have any tips or recommendations for us on how we could create more middle and top of funnel content? Lashay Lewis Yeah, for sure. So middle funnel content, what a lot of people don't know about that is that middle funnel content can actually drive demos as well. It's just really all dependent on how you angle it. So for example, if we go back to our sales enablement example, it's like, you know how to improve sales enablement or how to create a sales enabled process or something along those lines. It's like two angles that you can use for middle of funnel. Okay, so let's say the term that we're going after is how to improve sales enablement. So if you have a product that helps people improve their sales enablement, one angle you could take is actually doing kind of like a demo walkthrough of how someone wouldn't be able to improve their sales enablement with your product, and then have a call to action to say, did you like what you're seeing, you know, sign up for demo. Angle number two is you could take them through the manual process of how to improve their sales enablement, and then angle it and say, well, instead of doing all that, you could just sign up for our product, we do this than the third, we automate this entire process for you sign up for a demo. And I know this is a common occurrence because as much as I love bottom of funnel, like there are only so many bottom of funnel terms before you exhaust everything. But here's when you start to get crafty with angles and things like that when you move up to the middle of funnel, because there are a lot more middle of funnel terms. And there are bottom of funnel terms. But again, it's really all about how you angle that content in order to be able to drive that demo. And with top of funnel content. It's really just, again, educating the customer as much as possible in order to be able to get them into something gated not pushing the gated thing right out the door. It's like, for example, there's no reason you shouldn't be getting a case study. Like I don't know who I'm calling out right now. But underneath the case study dude, like, let it go, you need to enable your potential prospects to be able to get a vision of what life is like, using your product case studies does that it's like no, they're not going to put in their email to get a case study from you. Like that's something you should be willing and able to give to them to show them value. Here's how our company can help you. Right. So I think, as it relates to just creating top of funnel pieces, it's just you want to educate them as much as possible. Again, if you can get a subject matter expert to give some golden nuggets of information or contrary and opinion, just deep expertise on the topic, it's going to shine through your content every time. So different stages of the funnel requires, I don't want to say a different level of expertise. But it just requires you to get deeper and deeper as you go down the funnel. Again, you know, top of funnel content can be pretty high level because the person doesn't know exactly what their problem is yet. And then as you get to the middle of funnel, they're starting to Okay, I have this problem. I'm not quite sure how to solve it. But let me look and then bottom funnel like they're ready to sign up. It's just about understanding the buyer journey, and then understanding how to angle each piece of content based on where they are in their journey. AJ Wilcox And I think the mark of success of a good funnel strategy is you start to see demos along the way, even when they haven't made it to the bottom of the funnel yet. Absolutely. And it's because you're answering the right questions, you're addressing the right things as you go. Yes. 100%. Alright, so as the time of recording thought leader ads at LinkedIn have not come out yet. The the date that I've heard is June 15, of 2023. LinkedIn is going to be releasing these new ads where we can start promoting personal posts rather than posts that come from companies. How would you see this as affecting the content sharing strategy? Lashay Lewis Yeah, I think this is going to be huge for product evangelists. Because this is something I've said time and time again, it's like personal profiles, at least from what I've seen, like do better than business profiles on LinkedIn. So I think this is going to be huge for people that are product evangelists for their company. If you're in leadership right now, and you don't have a product evangelist, you and you're actually running a LinkedIn strategy, you may want to think about getting one because I just feel like this feature is just empowering us more. And when I say us, I mean like individuals, it's just empowering us to be able to really become influencers in this b2b space. I know that's something that's, you know, arisen. And you know, a lot of people think that's only for B2C. But influencers are actually rising in the b2b space, I think it's a viable strategy that SaaS companies should probably start paying close attention to there's a reason that LinkedIn is coming out with this feature, because they see what's going on. I want to say if you stay ahead of the curve, you're going to be good to go. I'm not gonna say like, oh, this is a, you know, there's a certain time period that we're going to put on this. But I would definitely say like start paying more attention to having product evangelists in your company, because this is going to do nothing but push that initiative even more. AJ Wilcox Oh, beautiful. Okay, so in our pre interview chat, as we were talking, you mentioned several times where you've seen this work very well with Facebook Ads. I know that things that tend to work well on Facebook Ads are probably going to work really well, if not better on LinkedIn Ads. Yeah. Can you share one prominent example of this process working with Facebook? Lashay Lewis Yeah, for sure. So I have a client that's in the accessibility space. So basically, software that kind of helps websites become compliant with accessibility to people with disabilities and things like that. So one of the issues where he had a lot of top of funnel content, again, a lot of traffic, but it wasn't generating any demos. So what we kind of set in place was to run Facebook ads to our bottom from a content that we hadn't, you know, newly created, and what that did for us, at least I found anecdotally, like it helped us rank higher in Google. And it also gave us insight into which bottom of funnel pieces specifically, we're going to convert before others. So the reason that's so important is because if you know which content pieces are going to convert, even before they're ranking in Google, like you can put a priority on those specific content pieces. So just imagining having a crystal ball, and being able to see into the future and knowing this piece of content is gonna rank. One of those pieces of content is going to convert if you're able to rank it in Google. So that's how even getting into like how I methodically rank content, everything I do is data driven. If I'm running Facebook Ads to a bottom of funnel piece, and I'm seeing like, it's actually converting from the Facebook Ads, good chance that if I rank it organically, it's going to convert as well, it's probably going to convert even better. So that's really how I put a prioritization on which articles I rank. I'm not just guessing, and I'm really being very data driven. And it's like, if I see, you know, this article got to conversions. Okay, let's put a priority on ranking this piece. And then, you know, I know we're talking about Facebook ads, but this relates to Google Ads, because I know a lot of SaaS companies are running paid ads as well. So this relates to Google Ads and LinkedIn Ads, like right, so it's like, your paid ads strategy can actually fuel your organic strategy. So if I could dig into this really quick, like, another I know, we talked about two mindset shifts already. Mindset shift number three, stop looking at paid and organic as competitors and start looking at them as teammates, right? So your paid ads can actually fuel your organic strategy. So if you're currently running a Google Ads strategy, go to your AdWords account, and take a look at the content that's actually converting right now. And ask yourself, can I create a blog post around the same topic. And the thing is, it's like, once you do create that blog post, and let's say you rank it, you now have two pieces of real estate on the first page to be able to drive demos. Again, it's like Google AdWords will give you a forward view of what is already converting for us. Let's take that and use that to drive organic strategy. And again, it's just a leaky bucket. It's like something that companies are doing, you know, running ads, but they're not using that to fuel the organic side, they're just like, okay, these are two separate things, we need to keep them like that, when in all actuality, a lot of your organic strategy is probably rooted in what you've been doing on the paid ads side. AJ Wilcox I love that. Alright, so if LinkedIn advertisers want to start using the strategy that we've been talking about, where do they need to start? Lashay Lewis If I could give a step by step order on what they need to do? The first thing to do would be do a content audit, right? So do a content audit of the website. First, understand if you even have any bottom of funnel content, okay. So if you do have bottom of funnel content is it written for conversions? Again, defer earlier into the episode of how I you know, mentioned that bottom of funnel content should be written. If you feel like it's written for conversions, that's when you start retargeting people that are already in your ecosystem with those bottom of funnel ads. So it's really just as simple as that. It's really no more complicated than that. It's just really about putting your bottom of funnel glasses on and just starting to understand how these pieces play a role. And then just start incorporating them into your LinkedIn strategy. Just like that from top to bottom. AJ Wilcox And then what comes next, I know you've got some cool resources that you've shared on your LinkedIn profile. You even had some posts go very viral, where you were sharing some free resources. Can you talk a little bit about those and share with us those resources? Lashay Lewis Yeah, so one of the things I didn't mention is one of the places to start is by you know, like we said earlier in the episode is like consolidating your information. So I want to say three months ago, I came out with a content marketing dashboard that helps SaaS companies easily be able to consolidate all of their information for freelance writers, for consultants that come on board for agencies for you know, whomever, so I have that resource. And you can find that at authorityplug.com/content-dashboard, just go there, grab the dashboard, it's a notion, it's really going to help you think through who your ICP is, if you have multiple ICPs. It's going to help you run through that has quite a few things in it. It has a tracking dashboard that lets you set up your Looker Studio to be able to see which specific pieces of content are driving demos. But all in all, you want to start with making sure your information is consolidated how we talked about earlier in the episode. So more than welcome to go and grab a dashboard. That's going to be the first step into everything that we've talked about. AJ Wilcox Oh, and this is such a cool resource. I want to encourage everyone who's listening, go grab this dashboard. Lashay is giving this away for free. And it's awesome, Lashay Lewis For sure. And for anybody that kind of wants to visually see this methodology in place, again, what we talked about how starting, you know, with bringing somebody in through LinkedIn as top of the funnel, and then retargeting them with middle funnel and bottom of funnel content, I have a visual framework that will be linked in the show notes that gives a wonderful visual of kind of like, how this would work, what type of topics are considered top of funnel, middle funnel and bottom of funnel? And exactly just how to, you know, run through this process. AJ Wilcox And it works really well with the dashboard as well. They work well in tandem. Lashay Lewis Yes. And you know, speaking of that AJ like even on LinkedIn, like I come up with visual frameworks multiple times per week. So anybody that wants to learn content strategy through visual because I'm a visual learner. So anybody that's a visual learner that wants to learn content strategy, or more about how a strategy can fuel your LinkedIn ads, definitely follow me on LinkedIn, I dropped visual frameworks every week. AJ Wilcox Oh, I love that such a cool resource. Alright, so we are going to link to Lashay's dashboard and the visual framework, as well as her on LinkedIn. So make sure you go and follow her go check out these free resources. You don't want to miss that. All right. And then finally, there's the question I like to ask people that I'm interviewing, what are you most excited about personally, right now? Lashay Lewis I would say, probably my fitness journey. That's the thing that's really been fueling me. It's gotten my mental health so much better. And I've heard people say this so much. It's like, just the discipline. And everything that I've learned from fitness is just bleeding over into business. It's really bleeding over in every aspect of my life. So the thing I'm most excited about personally, is definitely what I've been doing as it relates to fitness and mental health, for sure. AJ Wilcox So cool. All right. And then what about professionally, what are you most excited about in your business right now, Lashay Lewis I'm most excited about being able to partner with B2B SaaS companies on creating their content strategy, like, content strategy, to me is just so fun. It's just like my zone of genius. The thing I'm most excited about is my consultancy, for sure. Just being able to really touch a lot of people. Honestly, when I first started this, I'm like, well, you know, how much of an impact and I really have, I'm really just talking about marketing and sales and things like that. But to read the endless amount of messages I get on a daily basis, and the emails I get, and just how I've been able to impact people in their processes and how they've been able to just achieve so many results, just from the basic knowledge that I think is basic, but to other people's gold. Yes. But just from the knowledge, I've been able to share just how it's impacting people like it's really bigger than marketing. When you take a step back and look at it. It's amazing. So I look forward to continue to provide value to anybody that's willing to listen. AJ Wilcox Well, let's share we are cheering you on. Thanks so much for dropping all of this gold. It's all stuff in your mind that's simple marketing, but honestly, so much of this was groundbreaking. So thank you so much for sharing it with the LinkedIn Ads Show audience. Lashay Lewis Thank you for having me. AJ Wilcox All right, I'vegot the episode resources for you coming right up. So stick around Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox So Lashay mentioned her content dashboard. So check right below in the show notes, you'll see the links to her content dashboard. I also put a link to Lashay's awesome LinkedIn post about her visual framework, she actually walks you through an example of gongs marketing that I think you're going to love, so check that out. You'll also see a link to her LinkedIn profile o go follow where there. Ask to connect and all that. If you're new to LinkedIn ads, or you know anyone who is check out the course that I did with LinkedIn Learning, you'll see the link right there in the show notes as well. It's by far the lowest cost and the highest quality course out there. If this is your first time listening, welcome, and make sure to hit that subscribe button if you want to hear more of this. But if this is not your first time, I would encourage you please do rate and review the podcast. It helps us share the show with more people who are going to find it valuable. And it's by far the best way that you can say thank you for everything we put into the show. With any questions, suggestions or corrections, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. I'm cheering you on in your LinkedIn Ads initiatives.

Compra tu entrada AQUÍ MISMO para DSM Valencia y conoce a Fernando Rubio entre otros muchos profesionales del sector.Fernando Rubio es consultor de marketing digital especializado en analítica digital. Es profesor, ponente y escritor de 2 libros, así como una buena gente por todos sus costados, alguien que merece mucho la pena conocer. En la entrevista de hoy hablaremos de marketing de contenidos y analítica digital.¿Quién es Fernando Rubio pero en su faceta más personal?¿Cuándo descubres tu pasión por la enseñanza? ¿Qué es el neuromarketing? ¿Cómo diseñar una estrategia de contenidos para impulsar una marca o una marca personal?¿Cuáles son los pasos imprescindibles para diseñar una estrategia de contenidos?¿Cuáles son los formatos, contenidos o canales que más son tendencia ahora?¿Cómo se te queda el cuerpo cuando escribes un libro de una herramienta y le cambian el nombre? Google Data Studio a Looker Studio.¿Cuáles son tus herramientas favoritas para inspirarte, crear contenido, programar y medir resultados?¿Qué importancia tiene diseñar un plan de analítica digital hoy?Pros y contras de migrar a GA4.¿Qué tal fue el evento Promarketing Day?Película, serie y grupo de música favorito.No te pierdas DSM Valencia, un evento que este año lo hacemos frente al mar en uno de los hoteles más lujosos de Valencia. ¿Te gustaría conocer a Fernando Rubio? pues compra tu entrada presencial ya que él será uno de los asistentes que tendrá el evento y podrás charlar con él y por qué no generar sinergias y colaboraciones.

¿Ofreces servicios de Marketing Digital? En este episodio aprenderás cómo hacer reportes de Facebook, Google y TikTok Ads para tu agencia de Marketing y que dejarán a tus clientes 100% satisfechos. Por eso, en este video te enseñaré: Cuáles son las mejores plataformas para hacer reportes Las plantillas que usamos en mi agencia  Algunos trucos que te permitirán mostrar tus resultados de forma clara y profesional. Además, te compartiré el error más común que cometen las agencias con los reportes para que tú no lo cometas.  Enlaces mencionados: Looker Studio: https://lookerstudio.google.com/ Supermetrics: https://supermetrics.com/ DigiXport: https://www.digishuffle.com/digixport/ Metricool: https://metricool.com/ Agency Analytics: https://agencyanalytics.com/ ---------------------------------------------------

You have strategized and run a program with positive results, you would think that you simply show leadership your data and then you can sit back while they lavish you with praise. Not quite. If it isn't packaged right, it won't have that hoped-for impact. Remember Maya Angelou said 'people will forget what you said...what you did....but will never forget how you made them feel.' That feeling is conveyed through stories. To find and tell those stories, you need business intelligence and data visualization tools. I sought out a Googler who's an expert in their tool for doing this: Looker Studio. Sireesha Pulipati is an experienced data analytics and data management professional. She has spent the last decade building and managing data platforms and solutions, and she is passionate about enabling users to leverage data to solve business problems.  Sireesha holds a master's degree in business administration and a bachelor's degree in electrical engineering. Her work history spans multiple industries – healthcare, media, travel, hospitality and high-tech  She is currently at Google as a technical lead, helping with the business intelligence and analytics strategy for internal teams. She is the author of the newly-published book Data Storytelling with Looker Studio

Back in February 2020, Google acquired the platform Looker with the intention to offer data and analytics to enterprise companies. In October of 2022, Google rebranded Google Data Studio to "Looker Studio" to combine the strengths of both products and help customers redefine the way they work with data. In this episode, our host, Taylor Karg is joined by Simon Mandel, Director of Data and Analytics at Americaneagle.com. They discuss the ins and outs of the transformation from Google Data Studio to Looker Studio, the differences in capabilities between the two platforms, and along with breaking down the limitations that the new platform offers. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Simon Mandel: LinkedIn

Get up to speed with the Digital Marketing News and Updates from the week of Feb 20-24, 2023.1.  LinkedIn Released Five New Features - According to a post from Keren Baruch, Director of Product at  LInkedIn, here are the platform updates that will help your business: Going forward, you get to choose the content type your Activity section shows first. Last year, LinkedIn introduced the option to schedule posts. And now they're extending that feature to your newsletters and articles as well. The one-click subscribe URL and an embeddable button makes it  easier for the author to share and drive subscriptions . Customize the way your articles appear on search engines. Go to any article you've created and click on the “Publishing menu” in the top left corner. From there, click “Settings” and you'll be able to customize your SEO title and description to appear in searches. This means you can control how your content appears on those search engines, making it more discoverable to those who are interested in what you have to say. When you search for newsletter authors, you'll see their newsletter right in the search results under their name. 2. The GA4 Auto-migration Deadline - Google is sunsetting Universal Analytics (UA) on July 1st. Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings.If you do not opt-out of auto migration by February 28, 2023, Google will transition your UA account to GA4 without any custom strategy. To ensure accurate tracking and analysis, you should make the switch to GA4 now and customize the setup as needed.GA4 is much more than just a new “version” of Google Analytics. It's a completely new platform – built from the ground up to collect, process, and report on data differently than before. Migrating to GA4 is a complex and integral process that requires strategic planning and expert implementation.3. Automating Google Search Console Data Export - Due to limitations related to serving latency, storage, processing resources, and others, Search Console has a limit on the amount of data that can be displayed or exported. The maximum you can export through the Search Console user interface is 1,000 rows of data. Currently, the upper limit for the data exported through the Search Analytics API (and through the Looker Studio connector) is 50,000 rows per day per site per search type, which may not be reached in all cases.Now Google has rolled out a feature that allows you to automate a daily bulk export of your Search Console performance data to BigQuery. This includes all of your Search Console performance data but not the anonymized queries. The daily data row limit does not impact this data, so you can extract more data using this method.This will allow you to run complex queries over your data to an external storage service, where you can do deeper analysis in a more automated fashion, Google announced.Remember, BigQuery is Google's fully managed, serverless data warehouse that enables scalable analysis over petabytes of data. It is a service that supports querying using ANSI SQL. It also has built-in machine learning capabilities. Even though Google said this is likely more helpful for larger sites with larger datasets, I personally believe smaller sites will benefit from automating the export and retention of historical data. P.S: If terms like data warehouse, BigQuery, and SQL is making you dizzy then it's time for you to seek the assistance of a reputed data driven marketer.4. Per Google, Embedding Reviews From Other Sites Does Not Help With Rankings - Google's John Mueller was asked if it would help with web rankings in Google to embed reviews from sites like Facebook, Bing, Google, etc., on your website. John said no, not for web search, and he also warned us about not using structured data on those third-party site reviews. Remember, back in 2016, John said the same thing. And in 2019, Google announced that “Self-serving reviews aren't allowed for LocalBusiness and Organization”So this is not new information. It's just that people tend to forget or newbies do not know. And bye bye review companies.5. Google Responds If Core Web Vitals (CWV) Should Be A Priority For A Small Business - Brenda Malone asked Google's John Mueller, "Since Google Search Console ONLY shows Core Web Vitals and Page Experience metrics for ‘sufficiently popular sites' that have enough CrUX data, I am wondering. Do you think that small, less than 1K page, mom-and-pop websites should stress out about CWV since Google SAYS they only count CWV if there is CrUX data?"Google's John Mueller replied that for small and local businesses, "in most cases," core web vitals work should not be at the top of their list. He said this because the page experience ranking factor is not huge and more so, for sites with very few pages, Google doesn't usually have CrUX data for the pages on that site, and in those cases, the data is not used. He then goes on to say this:“Should you improve speed/CWV anyway? Maybe. Users do notice it, so if your site is super-slow, users might bail. Should it be your top priority? I don't know - to me it would depend on what you want to achieve with the site (is it a "business-card", or more interactive?) & how bad it currently is. ..it sometimes feels like folks focus too much on it. I get it - it's something measurable in the SEO world where very little is measurable. Prioritizing is hard, but especially for smaller, local businesses, in most cases this shouldn't be top of the list.“P.S: If the terms CrUX & CWV is new to you then I recommend you seek the advice of a reputed search marketer unless you are preparing for a career in search marketing.6. Will Your Rankings Drop If You Have A Keyword Rich Domain? - In last episode (ep#148), I covered how Google's John Mueller is not a fan of keyword rich domains (or exact match domains). Now a website owner asked John Muller if he can attribute his drop in rankings (to position#100 from 1) to having an exact match domain. By the way, the website owner asking this question owns www.cbd-uk.com and used to rank for “cbd uk”To this question, John Mueller replied that an existing site would not drop in ranking just because it uses an exact match domain. "Changes like that would be due to other reasons," he added.Furthermore, John advises the website owner (who used to earn a livelihood from selling CBD products) to check Search Console for any manual action. Otherwise it is due to a latest update to Google's algorithms that is now viewing the site differently (for example Google recently launched updates for neutralizing / handling spammy links, webspam, and for not promoting helpful content).This is a great evidence of what I tell my clients - Spend $$ on Google Ads even if you are ranking#1 on organic search. You never want to be the mercy of the Google's algorithm.

All resources and the full transcript is available at https://bit.ly/3Upoimm. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [01:30] Wind down [23:48] Outro [26:04] --- Quote of the episode from Dan: "This is probably the biggest single negative impact they've done ever since they've rolled out Google Analytics 4." Quote of the episode from Dara: "It feels like a bit of a backward step because one of the biggest benefits I think when GA4 was announced was the fact that it was so much less restricted." --- Dan and Dara are back, and this week are discussing the recent update from Google Analytics where they are now enforcing their Data API quotas. Since 7th November 2022, Looker Studio reports that connect to Google Analytics 4 data are subject to GA4 Data API quotas. Reports that exceed these quotas will break, and Dan is more than annoyed... A massive thanks to Rogier Kuiper who suggested this topic! Check out Dara's blog on the quotas and how to deal with them, as well as some actions you can take - https://bit.ly/3irmiN2. Here are all the official quotas for the GA4 Data API - https://bit.ly/3AW6qZp. Here's the guidance from Looker Studio on what the error message you might see in the dashboards are and what they mean - https://bit.ly/3VE8kGx. In other news, Dan start skateboard teaching and Dara gets another set of eyes! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #61 WTF Google?! GA4's Data API quotas are breaking things! appeared first on Measurelab.

Google Anzeigen deiner Konkurrenz sehen, neue Assets, ähnliche Zielgruppen werden abgestellt, YouTube Werbung per Audio, Data Studio heißt nun Looker Studio

No about analytics is complete without talking about how to visualize data. A picture's worth a thousand words, right? In the past, when data was in a spreadsheet, it only took hitting that 'chart' button to render some numbers visually. But for many of us, this experience has moved to a browser where we build our own report, either in an interface like GA or in a standalone visualization tool.  I'm talking with someone who's really good at a visualization tool, but came by his power-user status in a roundabout way. My guest was born and raised in Hawaii.  After he got his Marketing degree, he worked at an ad agency where he did everything from videography to FB and G-ads writing. That, and also building a few websites, stoked his curiosity for how the tagging and the analytics behind all these things worked. He didn't just want to get at raw data, he wanted actionable data.  He felt that to optimize his marketing, if he only knew how to present visitor behaviour data visually, the answer would be apparent - even obvious.   He went down YouTube rabbit holes, asked around at conferences, and eventually landed on the beta of Google Data Studio, now called Looker Studio.  And that's the Data Visualization tool we're talking about with JJ Reynolds, who joins us from Reno NV.   People/Products/Concepts Mentioned in Show JJ's agency, Mediauthentic JJ's LookerStudio.VIP JJ's cohort group, BetterThanData Google Looker Studio Criteo NextRoll (formerly AdRoll) You may want to check out these related episodes: https://funnelreboot.com/episode-9-how-dashboards-make-the-whole-funnel-work/ https://funnelreboot.com/episode-93-visualizing-making-data-valuable-with-eric-boissoneault/ For more details, please visit https://funnelreboot.com/episode-121-looker-studio-101-with-jj-reynolds/

Episode 51 of MoreVisibility's Eye on Digital Marketing podcast, we cover the rebrand and new changes of Looker Studio (formerly known as Google Data Studio) including data blending and the amount of sources you are allowed to use without further assistance.  Looking for more tips or how we can help your analytics strategy? Contact us at info@morevisibility.com. 

In this episode, Jon will share about the new, renamed, Looker Studio reports. This product, formally called Data Studio, is a great tool to help you see reports of digital ministry activity, and to share those stories with supporters, prayer partners, and more. To watch this training, click here: https://youtu.be/i7d89stwqck

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro 00:00:15 Topic 00:07:03 Wind down 00:31:50 Outro 00:33:40 --- Quote of the episode from JJ: "this Data Studio thing is pretty sweet. Let me spend way too many hours writing some blog posts about how you can use it" Quote of the episode from Dan: "a lot of people don't know that Google isn't doing what it says on the tin" Quote of the episode from Dara: "sometimes people ask for more customisation, but then when you get it you don't necessarily know what to do with it" --- This week Dan and Dara are joined by JJ Reynolds to chat about the recent rebranding of Data Studio to Looker Studio and what it means for the rest of us. They share many 'hot takes' on where they think this change came from, and where they think it'll go in the future. The announcement from Google on the Looker Studio name change is at https://bit.ly/3eIG5Gt. Check out LookerStudio.VIP at https://bit.ly/3COv8Lu, and the (not so) secret page showing all of their traffic, revenue and number of subscribers across all time at https://bit.ly/3eUKrtT. In other news, JJ gets out and about, Dara goes to the cinema and Dan escapes! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #57 Who you Lookering at? (with JJ Reynolds @ LookerStudio.VIP) appeared first on Measurelab.

Market Proof Marketing · Transparency Of Home Listings Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss the balance of transparency in a home listing, knowing when to shift marketing priorities, and understanding the seasonality of the home building industry.Story Time Becca shares the story around a building being cautious with too pretty of photos. Julie reminds you to shift your priorities with the shifting market.Kevin discusses the seasonality of the market along with a video he received on LinkedIn.Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News (25:45)Do You Convert: All AccessAdvertisers are split on whether they'll spend less in 2023, according to survey (marketingbrew.com)It's painful how hellbent Mark Zuckerberg is on convincing us that VR is a thing (techcrunch.com)Why mass marketing will not work on Gen Z – it's all about subcultures (digiday.com)Google Data Studio now known as Looker Studio (searchengineland.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On Stitcher A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 244: The Transparency Of Home Listings appeared first on Online Sales and Marketing for Home Builders - DYC.

Debi Cabrera and Stephanie Wong have more great Next content this week as we focus on launches specifically related to data and analytics with guests Bruno Aziza and Maire Newton. We start the episode with a look at current customer trends in data, including tools for increasing efficiency when working with many different types of data. Data governance and security is another area where Bruno sees advances in satisfying customer needs. Maire talks about the steps Google is taking to help customers implement knowledge gained with data, including Looker and new integrations with tools like Looker Studio to easily connect tools for better data access and use. Strategic partnerships with companies like Tableau help accomplish these goals as well. With 21 data and analytics launches at Next, exciting solutions are out there for customers. Bruno and Maire highlight their five favorites, like BigQuery support for unstructured data, allowing analysts working with SQL to do more with more data. To simplify workflows, BigQuery integration with Spark is a new feature that Maire tells us about, and we hear more about BigLake and it's increased format support. Data reaches more people easier now with Connected Sheets available for anyone using Google Workspace, and finally we talk more about Looker. Bruno details the four use cases of business intelligence customers and how Google's suite of data products satisfy their needs for a reasonable price. Bruno Aziza Bruno is head of data and analytics for Google Cloud and leads the outbound product management team. He has more than two decades' of Silicon Valley experience, specializing in scaling businesses, and has written two books on Data Analytics and Enterprise Performance Management. Maire Newton Maire is an Outbound Product Manager at Google Cloud with almost 15 years of experience partnering with organizations to develop data solutions and drive digital transformation. She's passionate about helping customers develop data-driven cultures by using technology to meet users where they are. Cool things of the week Google Cloud Next for data professionals: analytics, databases and business intelligence blog ANA104 How Boeing overcame their on-premises implementation challenges with data & AI site ANA100 What's new in Looker and Data Studio site ANA101 What's new in BigQuery site ANA106 How leading organizations are making open source their super power site Google Cloud Next: top AI and ML sessions blog Interview Building the most open data cloud ecosystem post Data Journeys videos Google Cloud Next ‘22 site Looker site Looker Studio site Tableau site BigLake ste BigQuery site Use the BigQuery connector with Spark docs Connected Sheets docs What's something cool you're working on? Debi is getting married and working on Dataflow Prime. Hosts Stephanie Wong and Debi Cabrera

1. Facebook Retires ‘Instant Articles' - Originally launched in 2015, Instant Articles were designed to provide publishers with a more engaging, fast-loading way to present their articles on Facebook, helping to maximize reader engagement within the app. As reported by Axios, Meta's ending support for Instant Articles as it works to better align with user preferences, which, increasingly, see video being its most engaging content format.2. TikTok Adds Photo Mode - Now TikTok has copied Instagram (perhaps in retaliation for IG copying all of its stuff) and launched  a new ‘Photo Mode' for still images in the app. Photo Mode looks exactly like Instagram, with users able to post carousels of still images that users can scroll through in the app. Per TikTok:“Photo Mode allows you to share carousel posts of still images that automatically display one after another. You can add music to soundtrack the images, which viewers can swipe through at their own pace.”3. YouTube Launches @handles For Channels - YouTube's moving more into line with other social networks with the addition of @handles for channels, which will make it easier to drive traffic to your profile, and promote your channel in the app.“Handles are a new unique identifier (example @youtubecreators) & ALL YouTube channels will have one. Your unique @handle will help people find & interact with you & your YouTube channel. And because handles are unique (unlike channel names), it's easy to confirm if you're engaging with the right person or not.”Your @handle, which will be unique to your channel (unlike Channel names), will directly connect people to your content, like it does on Twitter, TikTok, Instagram, etc. @handles will also function as a unique channel URL, providing another branding opportunity. Up till now, custom channel URLs have only been available to creators with 100 subscriptions, but now, YouTube's making the option available to all users in the app. @handles will also make it easier and faster to mention channels in comments, community posts and video descriptions.“For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences.”Part of the idea here is to better promote channels, in alignment with habitual trends, with a key consideration likely being Shorts and helping to maximize Shorts channel growth by making it easier to follow creators. Another element that YouTube's looking to tackle is the rise of copycat channels, where scammers create channels that look similar to popular YouTubers', often by using the same channel name. By ensuring that each channel has a unique @handle, which they can promote direct, that will make it harder to create replica channels, and trick users with uploads and scams.4. Google Data Studio Is Now Looker Studio - Google launched Data Studio in March 2016 as part of the enterprise Google Analytics 360 suite, with a free version that lets you turn your data into informative, easy-to-read, easy-to-share, and fully customizable dashboards and reports. There are easy-to-use drag-and-drop features to customize reports from various data sources, including Search Console, Google Analytics, Google Ads, and much more. Now Google has renamed the popular analytics and data platform from Google Data Studio to Looker Studio. Google wrote “starting today, Data Studio is now Looker Studio.” “With this complete enterprise business intelligence suite, we will help you go beyond dashboards and infuse your workflows and applications with the intelligence needed to help make data-driven decisions,” Google added.Google also announced a Pro, paid, version of Looker Studio named Looker Studio Pro. Google said that the Pro version will get new enterprise management features, team collaboration capabilities, and SLAs. Google said that is just the first release and the company has “developed a roadmap of capabilities, starting with Dataplex integration for data lineage and metadata visibility, that our enterprise customers have been asking for.”You can learn more about this change on the Google blog.5. Google Swaps Title Tags With Site Names For Mobile Homepage Results - Google is now only showing the generic site name in mobile search results that are for the entire website, such as for the home page. Google is using site names in order to make it easier for users to identify the specific website in the search results. Here is what Google published in the official announcement:  “Today, Search is introducing site names on mobile search results to make it easier to identify the website that's associated with each result…”This new feature is available in the English, French, Japanese, and German languages and will begin showing up in other languages over the next few months. Google is recommending the use of the WebSite structured data type because Google is using the WebSite structured data type, specifically the “name” property, to understand what the site name of a website is. So it is best that your site has the following: WebSite structured data Title tag Headings (H1, H2, etc.) Open Graph Protocol meta data, specifically the og:site_name You can read the official announcement here and the Search Central Documentation here. 6. Google Renames Webmaster Guidelines To Search Essentials & Some Changes - Google has renamed the Google Webmaster Guidelines to Google Search Essentials. The name change is Google's ongoing efforts to remove the term "webmaster" so that these tools and documentation do not narrow the focus to just "webmasters," but expands it to publishers, site owners, developers, creators, and so on. Google also changed the overall format, added clearer terms and examples and also tried to simplify them for easier consumption. Google explained they updated the: Technical requirements: It is a new section to help people understand how to publish content in a format that Google can index and access.  Spam policies: Google updated its guidance for its policies against spam, to help site owners avoid creating content that isn't helpful for people using Google Search. Google explained that most of the content in these spam policies has already existed on Google Search Central in the "Quality Guidelines", Google did make a few additions to provide clearer guidance and concrete examples for issues like deceptive behavior, link spam, online harassment, and scam and fraud.  Key best practices: Google published new guidance with key best practices that people can consider when creating sites, to create content that serves people and will help a site be more easily found through Google Search. 7. Google Announces Search Central Live Conference - Google announced live conference series called Search Central Live previously known as Webmaster Conference. The conference is scheduled for November 24, 2022 in Singapore. Registration for a limited amount of seats is currently open until November 15th, with ticket confirmation set to begin on November 17. Admission to the event is free. Per Google:“Before you buy your transcontinental plane ticket, keep in mind that we do plan to have more of these events in the future, and some might be closer to your base. Stay tuned for these updates on the Search Central Live event page or on Twitter.”Here is the official announcement.8. Microsoft Bing Launches Image Creator - An AI Image Generator - Microsoft has launched Image Creator - an AI image generator to its Bing search engine, which enables users to create digital art from text input. Let's say a picture of a Shiba Inu as an astronaut would go perfectly with a blog post you're writing. You turn to the search engines for a free-to-use image, but you can't find one that matches your criteria. With the new Image Creator tool coming to Microsoft Bing, you can generate the exact image you need by inputting descriptive text.Image Creator is powered by DALL-E 2 image generator technology developed by OpenAI. Microsoft says Image Creator can assist searchers with creating images that don't exist yet.9. Google's Stance On The Use Of AI Images - Google's John Mueller and Lizzi Sassman discussed the topic of using AI Images on your site in Episode 48 of the Search Off The Record podcast. Although autogenerated text content is prohibited/limited for ranking in Google Search, surprisingly there was no similar prohibition or caveat discussed about AI generated images and ranking in Google Images.10. Google Updates Image Structured Data - Google has added three new structured data properties to be used with the ImageObject type in order to add support for credit, copyright and image creator information via structured data. Google's developer support changelog states:“Added support for image credits to the Image Metadata structured data documentation. Previously, you could only provide image credit information with IPTC photo metadata. When you specify image metadata, Google Images can show more details about the image, such as who the creator is, how people can use an image, and credit information. ”This is what the new structured data types are for, according to Schema.org: creditText - Text that can be used to credit person(s) and/or organization(s) associated with a published Creative Work. creator - The creator/author of this CreativeWork. This is the same as the Author property for CreativeWork. copyrightNotice - Text of a notice appropriate for describing the copyright aspects of this Creative Work, ideally indicating the owner of the copyright for the Work.” 11. Google's Advice On How to Write Good Alt Text - The purpose of alternative text (alt text) in images is to provide audiences with screen readers a way to understand the images. In Episode 48 of the Search Off The Record podcast, John Muller and Lizzi Sassman gave the following advice on how to write Good Alt text:“Imagine that you're reading the web page aloud over the phone to someone who needs to understand the page. This should help you decide what (if any) information or function the images have. If they appear to have no informative value and aren't links or buttons, it's probably safe to treat them as decorative.From an SEO point of view, my recommendation is always to provide context for the image as well in the alt text. So if you have a picture of a beach, don't just be like, ‘Oh, this is a photo of a beach.' But rather like, ‘This is the beach before the chemical spill happened.' And… Because it's very different context if someone is searching for a beach for a holiday, it's like, ‘Oh, I want to see a beautiful beach. I'll go there on vacation.' And if you notice, well actually, this is before the chemical spill happened, then it's like, ‘Well, maybe like that would lend itself to different kinds of Search queries.'Because ultimately, when you're talking about Image Search, it's not that people want an image, but rather they want information which is attached to that image. They want kind of to understand a specific topic to find some information. And that additional context is something that you can provide in the alt text. And that's something that they might be searching for. And if they're searching for it, then make it easy for them to find that.”12. 3 New Examples From Google On How To Write Product Reviews - There has been a lot of confusion about the types of sites that may be impacted by the product reviews algorithm updates. This algorithm was designed to look at sites that offer product reviews, not necessarily e-commerce sites that have reviews on the product listing pages. So Google has added three new examples to the top of the “how to write product reviews” help document, clarifying more types of sites that may be impacted by the product reviews algorithm updates. The 3 example are: An expert staff member of a merchant that guides shoppers between competing products. A blogger that provides independent opinions of products. An editorial staff member at a news or other publishing site. These examples provide additional guidance on what types of sites may be impacted by this set of algorithm updates. In short, it is about content where someone is doing a review of a product, either as a comparison or a deeper dive into a specific product. This can include merchant sites, shopper guides, bloggers that share their opinion, news or publishing sites doing reviews, and more.As Alan Kent of Google recently said on Twitter “a merchant's product page with user reviews is not considered a “product review page” in this context.”Google also recently clarified that structured data may help Google identify product review-type content, but it is one of many ways Google identifies such content. Danny Sullivan wrote, “as for structured data, it might help us better identify if something is a product review, but we do not solely depend on it.”13. Google Still Does Not Use HTML Lang Attribute - Google's John Mueller https://twitter.com/JohnMu/status/1577945097693532166re-confirmed that Google Search does not use the HTML lang attribute. He said many screen readers do and Microsoft Bing might use it as well, but Google Search still does not.This is a similar statement to what he said several years ago in a video response - “We don't use that at all. So we use the hreflang links if you have that if you have different language versions. But the language attribute within the HTML markup is something we don't use at all. We've found that this language markup is something that is almost always wrong. So we tend to ignore that.”14. Google: SEO Is A Long Game - We all know that ranking well for competitive terms in Google Search is not as easy, or even a fraction as easy, as it was two decades ago. This is because of many variables including but not limited to Google's algorithms getting better and there being a lot more competition.John Mueller of Google responded to a complaint about SEO being too hard for news businesses to even bother trying. The question was "is SEO dead? I mean, starting with a new website these days it is basically impossible to outrank high authority websites. So many high DA showing up in the SERP. What can we do with a new website?"John's response was solid, he said "If you mean it should be trivial to out-rank long-existing, legitimate businesses with some SEO tricks, then yes, that kind of SEO is long dead. It's not enough to throw some keywords on a page to make it useful to users."But that does not mean SEO is dead or you should give up and not try to start a competing business with others. You just need to take the time and effort to compete. The same logic applies to offline success as it does with online success. You can't just start a new brand of soda and expect to compete with Pepsi or Cola overnight, it takes time, resources, marketing and a good product.15. Google: Do This To Get New Content Indexed Quickly - Google's John Mueller said that pinging Google that your sitemap file has been updated can help Google index your new content quickly. He said it is simply Google practice to ping Google with when your sitemap file is updated.Of course, this does not guarantee indexing. Google still does not index everything, so just because you might ping Google about a new URL, it does not mean Google will index it.John Mueller wrote on Twitter "Pinging a sitemap is a bit different than just providing it in the robots.txt -- by pinging, you're actively flagging a change in the sitemap file. If you're keen on having new content indexed quickly, that's a good practice."According to Google developers guide "Google doesn't check a sitemap every time a site is crawled; a sitemap is checked only the first time that we notice it, and thereafter only when you ping us to let us know that it's changed. Alert Google about a sitemap only when it's new or updated; don't submit or ping unchanged sitemaps multiple times."To use the ping tool, send a GET request in your browser or the command line to google.com, specifying the full URL of the sitemap. Make sure that the sitemap file is accessible. E.g: https://www.google.com/ping?sitemap=FULL_URL_OF_SITEMAP16. Google Ads Launches Content Suitability Center - Google has launched a new content suitability center in Google Ads where you can manage your suitability settings for all campaigns on YouTube and the Google Display Network.Google wrote, “previously, managing suitability settings was done in multiple, segregated sections of Google Ads and the experience differed across Google platforms.” “This led to a time-consuming and cumbersome implementation process, along with misconceptions and misuse of the controls. While exclusions can be helpful tools, brands also want to be mindful of the types of content they choose to exclude. Over-exclusion can negatively impact your cost and reach. It can also unintentionally exclude great, brand-safe content or content relevant to diverse communities,” Google added.When you enter the new suitability center in Google Ads, you can now select one of the three inventory modes. Inventory modes “cater to your preferences for various sensitive themes, such as profanity, sexual suggestiveness and violence,” Google explained. You can fine-tune additional exclusions from that point. Once you have designated your preferences at the account level, Google Ads will now automatically apply these settings to your future campaigns.17. Google Ads Will Remove Some Content Targeting In YouTube Conversion Campaigns In 2023 - A major benefit of YouTube ads has been the powerful targeting options, many of which will now be removed early next year according to a Google Ads help article. The help article, “Optimize your Video campaign for more conversions” contains a content targeting section that recommends avoiding the addition of content targeting (by keywords, topics or placements) in campaigns.These content targeting options are beloved by many advertisers due to the granularity they provide. Placements could target YouTube Channels, specific videos, video lineups, URLs, Apps, or collections.With the current targeting, advertisers could match ads to channels/videos to deliver more customized messages to audiences. This change will effectively put an end to the hyper-targeting that made YouTube so appealing for ad dollars.Another major blow is the loss of keyword targeting on the self-proclaimed 2nd largest search engine in the world. The removal of query targeting on a (video) search engine hurts.While keywords on YouTube haven't historically been as powerful as traditional search, it has been a way for advertisers to help answer queries with their video content. There is no doubt that advertisers will need to get more creative in order to hit their target audience.Advertisers running YouTube content targeting campaigns that leverage keywords, topics or placements will have the targeting removed.If you are running ads using content targeting options, you should stay tuned to updates as those targeting settings will be automatically removed from your campaigns. With less targeting, you'll reach a larger audience and may spend more on less qualified users.

This week on Marketing O'Clock, Look(er) at me now! Google announced that they're unifying their BI products under the Looker umbrella, which means Data Studio is getting a rebrand. Then, Google Ads is putting your money where their mouth is with new tools to actually test their recommendations before applying them to your campaigns. Plus, keywords, and topics, and placements, goodbye! Google is removing some targeting options from YouTube campaigns. Subscribe to us on YouTube and fill out the form below to claim your free PMin Sticker! YouTube.marketingoclock.com - https://forms.gle/mkR53PXdsohTBgWL9 ------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 6:15 Take of the Week - 17:35 Lightning Round Paid - 19:40 Lightning Round Organic - 26:57 Lightning Round Social - 39:12 Working Hard or Hardly Working - 51:41 Cool Tool - 54:56 Must Read Marketing Article of the Week - 55:52 Shooting the Heck - 58:56

The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our expertise as a company and individuals. We hope to share our experiences and challenges in this journey. We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information. This Week's Podcast features Chaz Edwards, Mike Milas, and Bucky Helms. -      Local SEO Flash sale is live. You can choose one of two savings options. Save 25% on new GBP Monthly Campaigns (code: fallgbpflash) or Get 5 Hours of EXTRA Custom Signals Each Month for Any New GBP Monthly Campaigns $109 Value (code: addcstogbp). -      Google Data Studio Is Now Looker Studio -      Google Releasing Older Local Reviews For Some Businesses? -      Google Image Metadata Now Supports Image Credits 4:17 Web 2.0 Ranker Weekly Update -      Local SEO Flash sale is live. You can choose one of two savings options. Save 25% on new GBP Monthly Campaigns (code: fallgbpflash) or Get 5 Hours of EXTRA Custom Signals Each Month for Any New GBP Monthly Campaigns $109 Value (code: addcstogbp). -      We are actively updating our SEOreports.Agency Dashboard. Keep an eye out for our communication. -      We have added the resource hub to the agency side of SEOreports. -      We are launching bio hubs soon. 12:50 SEO News For The Past Week -      Google Releasing Older Local Reviews For Some Businesses? -      Unconfirmed Google Search Ranking Algorithm Update Around October 13th -      Google Data Studio Is Now Looker Studio -      Google Business Profiles Edit Ticket Prices Feature Added -      Google Image Metadata Now Supports Image Credits SERP Changes -      Google Local Pack Map Overlay Tests Fuller Local Pack Card Google Says -      Google Search Does Not Care If You Use Premium Plugins SEO Discussion 16:34 Google Data Studio Is now Looker Studio 29:46 SEO Mad Scientist update. Q&A 40:15 In Google My Business Profile, is there any way that you can push a keyword that's not listed?  Join us every week for the latest SEO news and Q&A session with Chaz, with his group of panelists, where we try to answer all your SEO Questions. Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA. Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.