Marketing Agility Podcast

The post Elissa Fink shares Agile Marketing Stories from Tableau appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post Justin Zimmerman returns to talk Scaling Agile Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post Kiley Vorreiter of VRBO shares experiences scaling Agile Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode, friend of the Marketing Agility Podcast Andrea Fryrear of AgileSherpas joins us to discuss Scaling Agile Marketing. She shares stories from her recent client work along with insights that she has collected working on her upcoming book. The post Andrea Fryrear shares Agile Marketing User Stories appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post Brian Homsi shares Agile Marketing Experiences at Bose appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post Melissa Reeve and Hannah Bink or Scaled Agile talking scaling Agile in marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Inspired by today's trend towards seasonal releases and endless binge watching, we have decided to release the next wave of Marketing Agility podcasts as a "series". Over month and a half we will be releasing weekly episodes exploring strategies for "Scaling Agile in Marketing". The post Coming soon: Season 2 of Marketing Agility Podcast appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post Agile Marketing in a Managed Technology Services Provider with Thomas McMillan of CompuCom appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

We talk with Bill Cushard, the author of The Art of Agile Marketing about his experience implementing agile as the marketing director at ServiceRocket. Bill's background is in content marketing but he's gone well beyond that in his current role. He's one of the few marketers that we've spoken with who's been using Jira to manage his marketing team. […] The post The Art of Agile Marketing with Bill Cushard of ServiceRocket appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post Driving Agile Adoption Up and Down the Marketing Function with Deloitte appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post Justin Zimmerman: First Time Starting an Agile Content Team appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post Jayson Gehri: Agile Transformation at IBM appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post Nicci Shaw Shares Insights from an Agile Agency appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post Ferdinand Goetzen of Recruitee on Applying Agile to Growth appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post Cameron van Orman Shares an Update on Agile at CA Technologies appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post Rachel Krug on Taking Agile from Product Management to Marketing at Right Networks appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post Four Years Later, Catching up with Kirstin Falk appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post Salesforce's Mathew Sweezey: Agile Content Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post Claire Drumond on Agile Content at Atlassian appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post The Cross-Functional Team Imperative with Bryan Semple appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

The post Marina Simonova and the Agile Sales Team appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode we talk with Mark Verone about his work adapting Agile to marketing and operations at Gogo. I initially got to know Mark through a six-part Forbes series on the topic of Agile Marketing—if you have not come across this content it's worth a read. In this conversation we really delve into operational aspects of […] The post Mark Verone on Agile Marketing Operations at Gogo appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

This episode features Jonathan Rasmusson whose website Agile in a Nutshell and book The Agile Samurai inspired me to start writing The Agile Marketer. He's been working with Spotify for a couple of years but has also worked at a range of larger enterprises mostly in the product management and engineering functions. What's unique about Jonathan is his commitment to […] The post Spotify's Jonathan Rasmusson Talk Agile Transformation appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

We talk with David Lesue who runs the creative group at WorkFront about how he uses WorkFront's solution to support his team's Agile practice. This is a continuation of our conversations with Agile software vendors—it's a bit different than our past conversations, however, because David is more focused on using the solution than on developing or […] The post David Lesue on Using WorkFront's Agile Software to Manage Their Creative Group appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

We're particularly excited to share this week's conversation with Denise Grey who is the CMO at LeanKit—this continues our conversations about technology and tooling services that support a marketer's Agile practice. Besides bringing a wealth of experience with both Scrum and Kanban to the conversation, Denise has a strong point of view about why Kanban is the way […] The post Why Kanban is the Future with Denise Grey appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

For this episode we welcome Steve Demchuk of CA Technologies who serves as the vice president of product management for Agile Central (formerly Rally). With a big company background, Steve offers unique insights into what it takes to scale Agile not just in product management but across to marketing as well. He's seen enterprise teams try to make […] The post Steve Demchuk from Agile Central Talks Product vs Marketing in the Enterprise appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

This episode we're joined by Meghan Wilkinson a senior manager, strategy, program design and project effectiveness at Level3 Communications. There's a lot going on with that title so let me break it down… Meghan found a passion for helping teams improve their performance during her tenure working on events, with sales, and in a customer success role. Like many marketers she discovered […] The post Evolving the Agile Enterprise with Meghan Wilkinson appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode of The Marketing Agility Podcast we're joined by Steve Wolfe of CA Technologies and Yuval Yeret of AgileSparks. Steve joined CA through their acquisition of Rally Software a company that's been developing tooling for Agile projects for several years. Yuval and AgileSparks has been working with CA to implement an Agile practice on the marketing side of the house.  Like […] The post Steve Wolfe of CA Technologies on Agile Transformation appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

This is the first of a new series of episodes in which we'll speak with leaders at Agile tooling companies. Mahesh Singh is the cofounder and sr. vice president of marketing at Digite—the makers of Swift Kanban. Digite has been around since 2002 and they launched Swift Kanban in about 2011. At this time the […] The post Mahesh Singh on Swift Kanban Agile Tooling appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart speak with Peter Eggleston about his work  getting a couple startups off the ground as well as work at Aptus Health. The episode covers some familiar ground as Peter compares his experience at small startups to his time at a larger company. In the former context Peter's role converged the product management […] The post Peter Eggleston on Agile Marketing, Startups, and Management appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode we fired up the Wayback Machine and reviewed a podcast with one of the first guests on the show, Jascha Kaykas-Wolff. I (Roland) had the pleasure of working with Jascha at Involver back in the day, now he's the CMO at a little internet company called Mozilla. Besides being an early adopter and advocate for […] The post Agile Marketing Update with Jascha Kaykas-Wolff appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart speak with Scott Sweeney about his work at Kubotek—a CAD software company—where he's applied Agile to demand oriented programs. This conversation should be particularly relevant for those with co-located, small marketing teams that work closely with sales. Scott is a self-taught Scrum Master who speaks to how they've adapted their Agile to his company […] The post A Demand Oriented Agile Practice with Scott Sweeney appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart bring Jim Ewel back on the podcast for a follow up to our earlier conversation about user stories. As a reminder, Jim is president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. Jim's a former CMO and CEO and one of the deeper thinkers out there when it […] The post User Stories vs. Tests with Jim Ewel appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

This week The Marketing Agility Podcast features a conversation with Staci Dubovik and David Grabel who are the lead Agile coaches at Vistaprint. We were very excited for this conversation because it presented a rare opportunity to speak with two Agile leaders whose exclusive focus is to scale Agile and to drive practice improvement. Few companies have this […] The post Agile Coaching with Staci Dubovik and David Grabel of Vistaprint appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Robert Corbin is a senior manager at EMC where he runs a marketing data science team. As with many data science professionals, he comes to his current role from a technical background and with an understanding of Agile.  During his tenure at EMC, he's supported a lot of business transformation with the help of the EMC […] The post Robert Corbin of EMC on Managing “Uncertainty” With Agile appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Peter Billante is a software product leader at Autodesk where he focuses on a range of products including the BIM 360 Field application. The focus of this conversation was on measuring one's Agile practice—a critical topic for driving adopting and garnering executive support. To set the stage Peter shared some background on his transition into a […] The post Peter Billante of Autodesk shares his journey from Agile to Kanban appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Charlie Treadwell the Sr. Director of Digital at Symantec joins Frank Days and Roland Smart for this interview.  Charlie is one of those marketers who balances a creative background with an analytic mind (he has a BFA and an MBA)—so this conversation serves as a counterpoint to those we've had with technologists who have migrated into the marketing world. […] The post Charlie Treadwell: A Pragmatist's Approach to Agile Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Frank Days and Roland Smart forgo interviewing a guest to make room for a conversation that reflects on some of the ideas that emerged from recent shows. It's a bit of an experiment so we want to hear what you think—for our part we really enjoyed being able to step back and consider some of the challenges associated with […] The post Frameworks That Support Scale For Agile Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Jim Ewel, president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. JIm's a former CMO and CEO but is not afraid to get into the weeds when it comes to Agile marketing. In fact, these days he's often running trainings with companies that are just […] The post Jim Ewel Talks User Stories for Agile Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Andrea Fryrear a content marketer and Agile Marketing evangelist at SurveyGizmo talk with Frank and Roland. The post Andrea Fryrear On Using Agile To Enhance Content Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Sean Zinsmeister of Infer about his Agile practice and how his approach has changed with his move into a smaller company and team. The post Sean Zinsmeister on Agile, Sales and Account Based Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Jeff Julian , chief marketing officer for AJi Software, a digital agency based in Kansas City. The post Jeff Julian The Agile Agency Model appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Barre Hardy Associate Partner, Strategy and Marketing Performance at CMG Partners. She's a strategic marketing and growth consultant with more than 15 years experience in helping Fortune 50 companies like Ingersoll-Rand, Yahoo! and Sprint with their growth strategies. As CMG marketing performance lead, Barre developed CMG's Agile for Marketing™ practice […] The post Barre Hardy on Scaling Agile Into The Enterprise appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Bence Gazdag, Sr. Director - Global Marketing Demand Center & Technology at Oracle about his work implementing Agile at one of the largest enterprise technology companies. The post Bence Gazdag On Marketing Modernization at Oracle appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Frank Days and Roland Smart interview Scott Brinker, Co-Founder and CTO at Ion Interactive about how Agile is a mission critical approach for harnessing an ever increasing array of marketing technologies. The post Podcast: Scott Brinker on MarTech and Hacking Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Andy Kling, vice president and group director at Havas Edge, about his experience applying Agile in some surprising contexts. He started using Agile at Fidelity—where he proved to himself—and others—that it can work in highly regulated industries. This conversation brought us into some new territory because most of the marketers […] The post Andy Kling: An Agile Agency Working In Regulated Industries appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Ian Bruce, about his experience with Agile Marketing at Intralinks and previously at Avid Technologies. Ian brings a broad range of experience with Agile to the conversation having worked on a product for highly creative users (Avid) and now for one empowering business users. What connects […] The post Ian Bruce from Intralinks explores Agile Marketing in a public company appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Mike McKinnon talks about his work and using Agile Marketing and Scrumban at Avaya The post Mike McKinnon of Avaya talks Scrumban appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Frank Days and Roland Smart interview Richard Delahaye, Director of Marketing at Intronis, about his experience implementing Agile The post Richard Delahaye of Barracuda talks Agile Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Roland Smart shares his thoughts on the branding of "Agile Marketing" and discusses his upcoming book with Frank Days. The post Podcast: Roland Smart of Oracle appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Here the recording of the Boston Agile Marketing Meetup on February 26, 2015 at Bentley University. The post Agile at the Intersection of Sales and Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.