Podcasts about stackadapt

Send us a textChristiana Marouchos and Becky Tasker are VPs at StackAdapt. Christiana leads brand and communications. Becky leads growth marketing. Together, they've helped shape the company's marketing strategy, scale its team, and build a culture rooted in clarity, accountability, and equity.In this episode, they talk about what it means to lead inside a fast-moving tech company. Christiana shares how storytelling has become the core of her approach to marketing. Becky breaks down how data and systems thinking helped her step into leadership. They both talk about imposter syndrome, learning to trust your voice, and what they've learned about building and managing teams that deliver.This is a conversation about doing the work, leading with intention, and staying grounded when things move fast.Show NotesGuestsChristiana Marouchos, VP of Marketing at StackAdaptBecky Tasker, VP of Growth Marketing at StackAdaptTopics coveredHow Christiana and Becky moved from individual contributors into VP rolesWhat it looks like to lead large teams through changeWhy storytelling matters in marketing, even in techThe difference between management and leadershipHow to navigate misalignment and hold people accountablePersonal lessons on imposter syndrome, reflection, and coachingCreating equity on your team through simple, clear systemsKey TakeawaysLeadership is about being clear, listening carefully, and showing people how their work fits into the bigger pictureYou do not need to have every answer to raise your hand for a new opportunityFeedback, context, and support go further than assumptions and controlIf you want to be seen as a leader, stop doing the invisible work and start owning the outcomesContactChristiana Marouchos LinkedInBecky Tasker LinkedInKeep up with more content from Aggie and Cristy here: Facebook: Empowered Women Leaders Instagram: @badass_women_in_business LinkedIn: ProveHer - Badass Women in Business Website: Badasswomeninbusinesspodcast.com Athena: athenaac.com

What happens when a publicly traded company transitions to become privately owned? During the midday Fireside Chat at the Boston Smart Business Dealmakers Conference, two CFOs share firsthand insights on the realities of life as a public company, the strategic considerations behind their respective sales to private equity firms, and what the transition process entailed. Cassandra Hudson, CFO of StackAdapt and former CFO of EngageSmart, and John Wagner, former CFO of Brightcove, sat down with Bank of America Managing Director Phil Ianniello to discuss what changed post-transaction and how the shift has impacted operations and financial strategy, and offer key lessons from navigating this major transformation.

In Episode 6 of this season's Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.

Trailblazing Women in Ad Tech: Insights from StackAdapt Leaders In this episode, we welcome three inspiring women from StackAdapt who share their journeys and wisdom on navigating the ad tech industry with confidence and curiosity: Anna Grodecka-Grad, Senior Vice President of Global Client Services, discusses balancing technical expertise with strategic business acumen. Lydia Berlacher, Head of Commercial Strategy and Operations, reveals how she filters valuable insights amid distractions. Zeynep Akkalyoncu, Lead Data Scientist, explores how curiosity fuels interdisciplinary collaboration. Key Topics & Takeaways: Empowering Mentorship & Confidence Building (08:35): Anna and Zeynep reflect on mentors who saw their potential before they did, particularly female leaders who provided guidance and opportunities. The Power of Negotiation (17:51): A discussion on self-advocacy, knowing your worth, and strategic negotiation for career growth. Navigating Imposter Syndrome & Personal Growth (26:00): Lydia and Zeynep share strategies for overcoming self-doubt, building a support network, and continuous learning. Personal & Professional Development (32:12): How daily routines enhance focus and growth, plus the importance of setting goals and celebrating achievements. Practicing Gratitude & Self-Care (40:05): Recognizing the women who influence and uplift us, especially as International Women's Day approaches. Join Our Next FREE Workshop (March 27th): Sign Up Here About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap A hybrid model where we activate and train in DSPs. Book a Free Call Timestamped Breakdown: (00:02) Women in Ad Tech Leadership (08:35) Empowering Mentors and Confidence Building (17:51) The Power of Negotiation Skills (26:00) Navigating Imposter Syndrome and Personal Growth (32:12) Personal and Professional Development (36:05) Building Confidence and Achieving Success (40:05) Practicing Gratitude and Self-Care Connect with Our Guests: Anna Grodecka-Grad Zeynep Akkalyoncu Lydia Berlacher   Meet the Team: Hélène Parker - Chief Programmatic Coach, Helene Parker Consulting LLC Website LinkedIn Manuela Cortes - Co-Host, Programmatic Digest in Español LinkedIn   Learn Programmatic: As a Team: Custom Training Workshops As an Individual: Online Course Newsletter: Join on LinkedIn Programmatic Digest: YouTube | LinkedIn   Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up Self-Paced Course: Learn at your own speed with full content access. Enroll Here Waitlist for Future Workshops: Join Here

Mark Positano is the Head of Political at StackAdapt, a programmatic digital advertising buying platform. With a focus on advertising outside the "walled gardens" like Facebook and Google, StackAdapt uses AI and data analytics to optimize ad buying and targeting for political campaigns across a wide range of media properties and streaming platforms. We talked about: Getting beyond micro-targeting using a more nuanced approach to targeting voters Growth of political digital ad budgets outpacing growth of traditional ad budgets Digital ad buying strategies How response to digital ads can inform traditional ad strategies Metrics of success of a digital ad campaign #StackAdapt #PoliticalAdvertising #DigitalAdvertising #PoliticalMarketing #Midterms2026 #VoterTargeting #CTVAdvertising #AdMeasurement #ProgrammaticAdvertising StackAdapt.com

In this episode of “At Your Convenience”, guest host Art Sebastian sits down with Renee Caceres, head of retail media at StackAdapt, for a discussion on the evolution of retail media networks.Sebastian is the founder of NexChapter, host of CSP's Retail Media Network Forum and C-StoreTEC advisory board chairman.The two talk about the evolution of retail media networks and dive into how StackAdapt's programmatic advertising platform empowers convenience retailers to unlock new opportunities in retail media.CSP's 2025 Retail Media Network Forum will take place April 28-30 in Dallas. Request an invitation to the event by clicking here. “At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news and trends. From mergers and acquisitions to foodservice and technology, the podcast delivers the story straight to listeners in short-format episodes, perfect for the morning commute or a quick break at the office.

Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round that included Roku as an investor. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod interviews Vitaly Pecherskiy, CEO of StackAdapt, discussing the company's recent funding of $235 million, its innovative approach to advertising technology, and the importance of company culture. Vitaly shares insights on how StackAdapt aims to accelerate growth for its clients through their core pillars of Solutions, Automation and Experience while maintaining a focus on responsible advertising practices. Takeaways StackAdapt focuses on accelerating growth for its customers. The company culture is shaped by every employee's actions. AI and automation are key areas of investment for StackAdapt. StackAdapt aims to be a growth technology platform, not just a DSP. The company has a diverse customer base across various industries. Funding will be used for research, development, and global distribution. Vitaly emphasizes the importance of customer acquisition as a fundamental truth. StackAdapt's approach is to be distinctly unique in creating value. The company is not overly concerned with competitors, focusing instead on self-improvement. Future product launches are planned to enhance StackAdapt's offerings. Chapters 00:00 Introduction to Market Texture and Upcoming Events 01:00 Vitaly Pecherskiy and StackAdapt Overview 06:49 Funding and Future Plans for StackAdapt 10:50 Company Culture and Employee Engagement 15:04 Automation, AI, and Responsible Advertising 18:57 Vision for the Future and Competitive Landscape Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode analyzes the latest trade tensions between the U.S., Canada, and Mexico, exploring Trump's recent tariff decisions and their economic impact. Matt Cohen and John Ruffolo discuss Canada's political inaction, the rise of the Build Canada initiative, and the massive AI infrastructure investments by tech giants. They also break down StackAdapt's explosive growth and its implications for the Canadian startup ecosystem.Topics(00:42) Trump's Trade War: Winners & Losers(06:00) Canada's Delayed Government Response(09:30) The Launch of Build Canada(14:00) Shifts in Liberal Party Leadership(17:00) StackAdapt's Rise & $235M Investment(20:00) AI's CapEx Boom – Smart Play or Overspend?Follow Matt Cohen and Tank Talks here!Podcast production support provided by Agentbee.ai This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

In a special live recording of The MadTech Podcast Special at Cannes Social 2024 by ExchangeWire and FirstPartyCapital, ExchangeWire CEO Rachel Smith is joined by Luci Dalgety, global digital sponsorship lead, euronews, Mike Follett, MD, Lumen, and Michael Shang SVP, advertising technologies, StackAdapt, to discuss use of made-for-advertising (MFA) sites and global advertising revenue.

Vitaly's journey from COO to CEO of StackAdapt, a thriving programmatic advertising company, is marked by substantial role diversification and a refined approach to leadership. In discussion with host Aydin Mirzaee, Vitaly highlights the nuanced differences between the roles.

On today's podcast episode, we discuss in what instances Gen Zers prefer TikTok over Instagram, Snapchat's relevance for young folks, and how much we anticipate young people will soon pull back from social media. Tune in to the discussion with our analyst Minda Smiley.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-young-peoples-evolving-relationship-with-social-media-how-usage-crossroads   © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  

On today's podcast episode, we discuss the main problems folks are facing today when it comes to building creatives, how to overcome them, and what the creative problems of the future might be. "In Other News," we talk about the generative AI (genAI) priorities for marketers this year and what will actually replace cookies. Tune in to the discussion with our analyst Bill Fisher and Aarjav Thakore, senior product manager at StackAdapt.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  

On today's podcast episode, we discuss the potential audiences for some of the world's biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-around-world-sports-advertising-opportunities-outside-of-super-bowl   © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  

On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  

On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  

On today's podcast episode, we discuss a user milestone for Spotify, whether it needs a rebrand, and where new growth is most likely to come from. Tune in to the discussion with our analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  

On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  

On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.

On today's podcast episode, we discuss how Amazon turned its ecommerce business around, how much its new AI shopping assistant moves the needle, and what's really driving its ad business. Tune in to the discussion with our analyst Zak Stambor and vice president of content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.

On today's podcast episode, we discuss whether Meta has officially turned things around, just how big Instagram has gotten, and whether Threads can turn itself into a viable X (formerly Twitter) alternative. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-has-meta-turned-things-around-whats-next-instagram-where-with-threads   © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  

On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-amazons-new-ai-shopping-assistant-targeted-ads-gym-miniaturizing-tv   © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  

On today's podcast episode, we discuss Facebook turning 20 years old. We look back at how Facebook got started, its most significant highs and lows over the years, and predict what the social media giant will look like at age 30. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.

Unlock programmatic ads, personalization, and trends shaping up in travel marketing for 2024. Discover success metrics, privacy insights and challenges in the evolving landscape of digital travel marketing. Sneha Suhas is joined by Yehia ElKhouly and Munem Nasif from StackAdapt to discuss.

On today's podcast episode, we discuss whether Google's recent performance was actually good (or not), how YouTube turned things around, and what could trip up the digital giant in 2024. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-how-googles-q4-influences-its-2024-youtubes-turnaround-trials-that-could-change   © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.  

On today's podcast episode, we discuss what artificial general intelligence (AGI) is capable of, why everyone is rushing to create it, and how close we are to reaching it. "In Other News," we talk about 'Ready Player One' becoming a metaverse experience and how we will start controlling our smart homes. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-race-create-artificial-general-intelligence-real-ready-player-one-controlling   © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.

On today's episode, we discuss the appeal of Prime Video with ads, why we might see more honest and transparent advertising, the inevitability of face computers, Netflix's chances of becoming a significant gaming hub, how the average retirement age is changing and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.

On today's podcast episode, we discuss what was behind the streaming giants staggering subscriber growth, how Prime Video's new ad-tier will affect Netflix, and how a deal with the WWE changes its sports strategy. "In Other News," we talk about an important milestone for ad-supported video streaming. Tune in to the discussion with our analyst Daniel Konstantinovic.     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 Insider Intelligence    This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.    

Delve into the evolving world of political advertising to explore trends, challenges, and effective strategies in the digital age. Sneha Suhas is joined by Thom Josephson, Media Director at Blue State, and Charlie McDonald, Account Executive at StackAdapt to discuss.

In this brand-new installment of FranchisOR Bust, our host Trevor Emerson delves into the world of franchising in the realm of bug extermination with none other than Andy Fuller, the visionary CEO of Mosquito Hunters Franchise. Andy's journey in the world of franchising has been a learning experience of how to properly communicate and demonstrate the level of care and effort placed in the Mosquito Hunter services. Andy likes to assure franchise owners that their work and business play a huge role in helping the quality of life for those in their communities, which makes the stress of being a franchise owner feel more rewarding. This episode highlights the challenges and triumphs of building a franchise around mosquito control and offers insights into the strategies that have propelled Mosquito Hunters to success. Join us for an enlightening conversation that goes beyond the buzz, as Andy Fuller shares his wisdom on building a franchise brand with a purpose. Learn more about Andy and Mosquito Hunters here: https://mosquitohunters.com/chicago-il/about-us/ This episode is brought to you by StackAdapt. FranchisOR Bust is proud to have StackAdapt lend their support as a sponsor. StackAdapt is the leading programmatic advertising platform and is the #1 choice for agencies seeking to enhance customer engagement and acquisition. With a mission to amplify agency endeavors in customer satisfaction and recruitment, StackAdapt's partnership with the FranchisOR Bust podcast illustrates their commitment to fostering business growth and insights. FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

Step into the future of advertising as we unravel the anticipated marketing trends which are set to redefine 2024's digital landscape. Discover the strategies shaping the next wave of programmatic advertising and gain invaluable insights to stay ahead. Sneha Suhas is joined by Ashley Britton from StackAdapt and David Nicotra from Foundry to discuss.

Join us for the latest episode of FranchisOR Bust, where our host, Trevor Emerson, sits down with Chris Stoness, Founder/CEO at Elite Window Cleaning. Christopher Stoness has been involved in the window cleaning industry since 2005. He sees windows as more than just a job—his career and passion. As the CEO of Elite Window Cleaning and Sparkle Squad, he helps franchisees and staff find the same fulfillment as well as sharing his personal experiences to the world for those who are looking for an opportunity in the franchising industry.  In this episode, Chris dives into his background and how the trials and tribulations he has pushed through have led him to his success in the business of franchising. Find out more about Christopher Stoness and Elite Window Cleaning here: https://elitewindowcleaningfranchise.ca/ This episode is brought to you by Stackadapt. FranchisOR Bust is proud to have StackAdapt lend their support as a sponsor. StackAdapt is the leading programmatic advertising platform and is the #1 choice for agencies seeking to enhance customer engagement and acquisition. With a mission to amplify agency endeavors in customer satisfaction and recruitment, StackAdapt's partnership with the FranchisOR Bust podcast illustrates their commitment to fostering business growth and insights.   FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.   To learn how we can help, go to lsm.works today.

In this special episode we're uncovering last-minute strategies that will supercharge your holiday campaigns. Sneha Suhas is joined by programmatic experts, John Carvalho and Aarjav Thakore from StackAdapt, to discuss actionable tips and tailored strategies that will make this holiday season your most successful yet.

Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. While third-party and user-level data have been the go-to for delivering results for marketers, contextual advertising is now emerging as a powerful alternative. By providing precision that is often difficult to achieve through third-party data, contextual advertising offers a valuable way to deliver results. Today, Vitaly discusses contextual targeting's next level. Show NotesConnect With: Vitaly Pecherskiy: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. While third-party and user-level data have been the go-to for delivering results for marketers, contextual advertising is now emerging as a powerful alternative. By providing precision that is often difficult to achieve through third-party data, contextual advertising offers a valuable way to deliver results. Today, Vitaly discusses contextual targeting's next level. Show NotesConnect With: Vitaly Pecherskiy: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. In today's advertising landscape, programmatic advertising is the standard way in which media is bought and sold. However, programmatic technology is unable to automatically solve the problems of customer acquisition and still requires an understanding of your ideal customer profile and the buyer journey to maximize results. Today, Vitaly discusses why programmatic advertising is actually growing. Show NotesConnect With: Vitaly Pecherskiy: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. In today's advertising landscape, programmatic advertising is the standard way in which media is bought and sold. However, programmatic technology is unable to automatically solve the problems of customer acquisition and still requires an understanding of your ideal customer profile and the buyer journey to maximize results. Today, Vitaly discusses why programmatic advertising is actually growing. Show NotesConnect With: Vitaly Pecherskiy: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're unpacking year-over-year growth in ad spend across global markets including Europe, Asia, and North America. Sneha Suhas chats with industry experts Karan Saggi, Samantha Allison, and Louise Hutley from StackAdapt about the unexpected trends in consumer behavior that are influencing ad spend. Tune in to learn valuable advertising insights.

In our latest FranchisOR Bust episode, our host, Trevor Emerson, sits down with Eric Martin the Senior Vice President of Franchise Development at Happinest.   When it comes to business development, Eric Martin has a reputable background in developing strategies and creating a synergistic approach to franchising. In this episode both Trevor and Eric speak about their experiences but also how they pertain their knowledge to real-life situations and how to overcome business challenges. In addition to discussing how Happinest is redefining the franchise space and offering home services in a unique way.    You can find more information about Happinest see the link below:  https://happinest.com/  This episode is brought to you by Stackadapt. FranchisOR Bust is proud to have StackAdapt lend its support as a sponsor. StackAdapt is the leading programmatic advertising platform and is the #1 choice for agencies seeking to enhance customer engagement and acquisition. With a mission to amplify agency endeavors in customer satisfaction and recruitment, StackAdapt's partnership with the FranchisOR Bust podcast illustrates its commitment to fostering business growth and insights.  

Vitaly Pecherskiy, the COO of StackAdapt chats with us about his experiences as co-founder of StackAdapt, and shares his perspective on entrepreneurship, marketing, and innovation.

Learn how audience segmentation can enable marketers to personalize content and create a consistent brand message. Host Sneha Suhas from StackAdapt is joined by Kelly Sarabyn from Hubspot to explore audience segmentation strategies.

Dive into the world of AI and programmatic advertising to learn the advantages of AI-driven platforms. Get an informed look into an exciting future where AI might generate ad content, and redefine KPIs. Host Sneha Suhas joined by AI experts Zeynep Akkalyoncu and Arthur Faisman from StackAdapt.

Welcome to another week of FranchisOR Bust, this week our host, Trevor Emerson, engages in a captivating conversation with Lisa Merry, the inspirational President of Junk King.   Lisa's journey is adorned with remarkable achievements and a wealth of knowledge gained from over 14 years of experience at Huntington Learning Centers, where she held pivotal roles such as VP of Operations and Chief Operating Officer. Her past roles have equipped her with insights into fostering growth, nurturing dynamic teams, and embracing innovation in her current leadership role at Junk King.   In this episode, Trevor and Lisa delve into the challenges and triumphs of managing a franchise's day-to-day functionality. From refining business strategies that enhance company culture to optimizing operational workflows, you'll gain a holistic understanding of the behind-the-scenes efforts that contribute to Junk King's success.   You can find more information about Lisa and her company here: https://franchising.junk-king.com/junkking-team/lisa-merry/ This episode is brought to you by Stackadapt. FranchisOR Bust is proud to have StackAdapt lend their support as a sponsor. StackAdapt is the leading programmatic advertising platform and is the #1 choice for agencies seeking to enhance customer engagement and acquisition. With a mission to amplify agency endeavors in customer satisfaction and recruitment, StackAdapt's partnership with the FranchisOR Bust podcast illustrates their commitment to fostering business growth and insights.   FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.   To learn how we can help, go to lsm.works today.  

Join us for the latest FranchisOR Bust, where our host, Trevor Emerson, sits down with Anne Huntington Sharma, President of Huntington Learning Center and an expert in franchising.   Anne oversees business strategy and growth initiatives, including partnerships, marketing, digital and technological transformation, and franchise development. She is also involved in the arts as a collector, producer, philanthropist, curator, and founder of AMH Industries, a creative agency for contemporary art and culture.    In this episode, Anne discusses the unique approach of Huntington Learning Center, the nation's leading tutoring and test prep provider. With decades of experience and countless success stories, Huntington Learning Center offers a personalized, one-on-one approach to education that sets her apart from the competition.   Find out more about Anne and her business here: Anne Huntington Website – Leader | Thinker | Doer (annehuntingtonsharma.com) This episode is brought to you by Stackadapt. FranchisOR Bust is proud to have StackAdapt lend their support as a sponsor. StackAdapt is the leading programmatic advertising platform and is the #1 choice for agencies seeking to enhance customer engagement and acquisition. With a mission to amplify agency endeavors in customer satisfaction and recruitment, StackAdapt's partnership with the FranchisOR Bust podcast illustrates their commitment to fostering business growth and insights.   FranchisOR Bust is also a proud partner with LSM, a leading full service digital advertising agency.  At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

Ever wondered how giants like Amazon, Google, and Facebook constantly stay ahead of the curve, delivering personalized experiences to their users and streamlining their operations? What if you could tap into the same secret sauce and supercharge your own business? The secret lies in their strategic use of big data, artificial intelligence, and machine learning – the hidden game-changers of the modern business world. Transform your business into a lean, agile, and highly competitive entity. Alex Makarski is the Founder of clickmakers.io and co-Founder of measurebit.com. Alex builds digital media buying and data consulting teams who thrive on data and innovate in the areas of data integration, attribution, data augmentation, AI/ML-aided media buying, and decision-making. Certified by AdSkills, Google, Microsoft, Amazon, The Trade Desk, and StackAdapt, Alex and his team have managed millions of dollars in monthly ad spend for companies ranging from open-source software to lead generation, and from eCommerce to digital products. Listen, learn, and leverage these powerful technologies to drive innovative strategies, optimize operational efficiency, and create a competitive edge in your marketplace. Stay tuned! Resources Measure Bit Site Click Makers Site Alex Makarski on Facebook Alex Makarski on linkedin

Alex Makarski, an exceptional engineer turned marketer, has made an indelible mark on the digital advertising landscape as the Founder of clickmakers.io and Co-Founder of measurebit.com. Renowned for innovative work in digital media buying, data consulting, and progressive marketing strategies, Alex builds dynamic teams specializing in data integration, attribution, AI/ML-aided media buying, and decision making. With certifications from industry leaders like AdSkills, Google, Microsoft, Amazon, The Trade Desk, and StackAdapt, he successfully manages multimillion-dollar monthly ad spends for diverse companies. Alex's early consulting services for industry giants like McDonald's, Siemens, P&G, Colgate, and RECIPE (Cara Operations) harnessed big data, fueling his entrepreneurial spirit. This led to the creation of Click Makers, a renowned paid media agency, and Measurebit, a consultancy specializing in conversion tracking, analytics, and data integration. Both companies lead in innovative practices such as cookieless server-side tracking, multi-channel attribution, econometrics (MMM), and incrementality, empowering brands with competitive advantages. Alex Makarski's journey exemplifies the power of passion and merging technical expertise with marketing acumen, inspiring marketers and entrepreneurs worldwide. With an unwavering commitment to innovation, he propels the industry forward, anticipating his next groundbreaking endeavors. In this episode of The AdCast we discuss: how to prepare for the AI marketing revolution, the power of having a team, what AI means to current marketing, AI vs Human Instinct, the proposed pausing of AI research for 6 months, veteran marketers on the current state of marketing, how AI will affect marketing agencies, and much more! Connect w/ Alex Makarski: Websites: https://clickmakers.io/ » https://measurebit.com/ » https://alexmakarski.com/ LinkedIn: https://www.linkedin.com/in/alexmakarski/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe Text: 843-279-5843 Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA

Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. While third-party and user-level data have been the go-to for delivering results for marketers, contextual advertising is now emerging as a powerful alternative. By providing precision that is often difficult to achieve through third-party data, contextual advertising offers a valuable way to deliver results. Today, Vitaly discusses contextual targeting's next level. Show NotesConnect With: Vitaly Pecherskiy: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. While third-party and user-level data have been the go-to for delivering results for marketers, contextual advertising is now emerging as a powerful alternative. By providing precision that is often difficult to achieve through third-party data, contextual advertising offers a valuable way to deliver results. Today, Vitaly discusses contextual targeting's next level. Show NotesConnect With: Vitaly Pecherskiy: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. In today's advertising landscape, programmatic advertising is the standard way in which media is bought and sold. However, programmatic technology is unable to automatically solve the problems of customer acquisition and still requires an understanding of your ideal customer profile and the buyer journey to maximize results. Today, Vitaly discusses why programmatic advertising is actually growing. Show NotesConnect With: Vitaly Pecherskiy: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. In today's advertising landscape, programmatic advertising is the standard way in which media is bought and sold. However, programmatic technology is unable to automatically solve the problems of customer acquisition and still requires an understanding of your ideal customer profile and the buyer journey to maximize results. Today, Vitaly discusses why programmatic advertising is actually growing. Show NotesConnect With: Vitaly Pecherskiy: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.